Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. The role of an SEO professional has significantly evolved, extending our expertise beyond web content optimization to benefit various marketing channels. In fact, our toolkit and skills can now be harnessed to foster organic growth on social platforms. Today, Matt discusses how you can apply SEO tools for organic social growth.&nbsp;Show NotesConnect With:&nbsp;Matt Tompkins:&nbsp;Website&nbsp;&nbsp;//&nbsp;LinkedIn</l

Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. While many consider YouTube as an entertainment hub, it is often overlooked as a tool to bolster SEO efforts. However, by applying SEO techniques from written content to videos, you can improve your visibility in both YouTube and Google search results. Today, Matt discusses how you can leverage YouTube to improve your SEO.&nbsp;Show NotesConnect With:&nbsp;Matt Tompkins:&nbsp;Website&nbsp;&nbsp;//&nbsp;LinkedIn<li

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in establishing authority and authenticity within your niche or industry. Today, Ahmad discusses the importance of authority and authenticity for AI SERPs. Show NotesConnect With:&nbsp;Ahmad Abusamak:&nbsp;Website&nbsp;//&nbsp;LinkedIn<s

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show NotesConnect With:&nbsp;Ahmad Abusamak:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Jordan Koene, CEO and Co-Founder of PreVisible.io, shares his insights on the latest developments in SEO news. In early November, Google released a core update, swiftly followed by a reviews update. For SEOs, these back-to-back updates could be the new normal going forward. Today, Jordan discusses Google’s November core algorithm update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. The rapid crawling and indexing process employed by Google to keep up with the swiftly changing news landscape requires news publishers to take a different approach to SEO. In essence, publishers get one shot for an article to get traction in Google's news-specific ecosystem. Today, Barry discusses SEO for news publishers &nbsp;Show NotesConnect With:&nbsp;Barry Adams:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. Initially, news organizations viewed generative AI as a tool that was going to replace the art of journalism. However, those initial fears have transitioned into news organizations exploring ways to integrate generative AI into their workflows to make the lives of journalists easier. Today, Barry discusses online news and generative AI. Show NotesConnect With:&nbsp;Barry Adams:&nbsp;Website //&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a h

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked into the organization’s DNA. Today, Kavi discusses getting everyone involved in SEO. &nbsp;Show NotesConnect With:&nbsp;Kavi Kardos:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customized solutions aligned with the business’ goals and website. Today, Kavi discusses what in-house SEOs look for in agency partners. &nbsp;Show NotesConnect With:&nbsp;Kavi Kardos:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. In the SEO industry, becoming known as an expert can lead to increased business opportunities. However, for those not interested in public speaking or seeking celebrity status, there are alternative strategies to establish your reputation as an SEO expert. Today, Kavi discusses making a name for yourself in the SEO industry. Show NotesConnect With:&nbsp;Kavi Kardos:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noope

Michael Ramirez, Founder of&nbsp;Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale.&nbsp;Show NotesConnect With:&nbsp;Michael Ramirez:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https

Michael Ramirez, Founder of&nbsp;Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients.&nbsp;Show NotesConnect With:&nbsp;Michael Ramirez:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Em

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of applicants, SEO education will likely become formalized. Today, Cassidy discusses SEO becoming a part of a college education. &nbsp;Show NotesConnect With:&nbsp;Cassidy Clement:&nbsp;Website&nbsp;//&nbsp;LinkedIn<

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. As we journey deeper into the digital age, new technological innovations are reshaping the way we approach SEO. Among these innovations, large language models (LLMs) have emerged as powerful tools that promise to revolutionize the world of SEO. But what does this mean for the future of SEO? Today, Cassidy discusses SEO with large language models &nbsp;Show NotesConnect With:&nbsp;Cassidy Clement:&nbsp;Website&nbsp;//&nbsp;LinkedIn

Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain. Show NotesConnect With:&nbsp;Glenn Friesen:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target=

Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website. Show NotesConnect With:&nbsp;Glenn Friesen:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education.&nbsp;Show NotesConnect With:&nbsp;David Kaufmann:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting.&nbsp;Show NotesConnect With:&nbsp;David Kaufmann:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</a

Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. Google algorithm updates never fail to stir up anticipation and speculation in the world of SEO. In this anticipation, a fair share of myths and misconceptions often emerge, leaving the SEO community in a state of uncertainty. Today, Ryan discusses Google algorithm update myth-busting. Show NotesConnect With:&nbsp;Ryan Bertollini:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search P

Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web 3.0 experiences but also opens doors for brands to keep users engaged within their own platforms. Today, Ryan discusses leveraging ChatGPT for world-building. Show NotesConnect With:&nbsp;Ryan Bertollini:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/ryan-bertollini-281b5987/" rel="noopener noreferrer" target

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices.&nbsp;Show NotesConnect With:&nbsp;Steve Toth:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voic

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it.&nbsp;Show NotesConnect With:&nbsp;Steve Toth:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/stevetothjr/" rel="noopener no

Kelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to bring the SEO community together like never before. Today, Kelvin discusses the journey and highlights of bringing brightonSEO to the USA. Show NotesConnect With:&nbsp;Kelvin Newman:&nbsp;Website&nbsp;// LinkedInThe Voices of Search Podcast:&nbsp;<a

Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management. Show NotesConnect With:&nbsp;Josh Greene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" re

Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation Show NotesConnect With:&nbsp;Josh Greene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_b

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into&nbsp;optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword targeting to prevent self-cannibalization. Today, Autumn discusses targeting high-volume keywords.&nbsp;Show NotesConnect With:&nbsp;Autumn Micketti:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. Prior to learning SEO best practices, 1-800-Flowers content teams struggled with blog topic selection. However, with improved SEO knowledge and trust in the SEO team, they now proactively seek SEO guidance to ensure topic relevance. Today, Autumn discusses teaching content teams SEO best practices. Show NotesConnect With:&nbsp;Autumn Micketti:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a hre

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry.&nbsp;Show NotesConnect With:&nbsp;Ryland Bacorn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance.&nbsp;Show NotesConnect With:&nbsp;Ryland Bacorn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&

Gilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Approximately 55% of SGE snapshot carousel pages come from Google's top 10, while some of the remaining 45% aren’t even ranking in Google. For the underdogs with weak SEO optimization, understanding SGE ranking factors could enable them to rank favorably in SGE. Today, Gilad discusses the world's first case studies of SGE recoveries. Show NotesConnect With:&nbsp;Gilad David Maayan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voic

Gilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Google's Search Generative Experience introduces a new landscape for search results that has the potential to divert user attention away from traditional listings. Optimizing for SGE poses new challenges as traditional SEO strategies may not apply effectively. Today, Gilad discusses why Google’s Search generative Experience will result in major traffic drops. Show NotesConnect With:&nbsp;Gilad David Maayan:&nbsp;Website&nbsp;//&nbsp;LinkedIn</a

Gus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. Pitching big SEO projects internally as an SEO product manager requires a strategic approach to gain buy-in from various stakeholders. The key is to start with a solid product requirements document (PRD) that clearly communicates why the project matters and how it aligns with the business' goals. Today, Gus discusses pitching big SEO projects internally. Show NotesConnect With:&nbsp;Gus Pelogia:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="ht

Gus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. SEO product management is a multifaceted role that encompasses strategy, collaboration, content, data analysis, user experience, and more. While writing dev tickets is part of the process, it's just one aspect of a broader and more comprehensive approach to optimizing websites for search engines and driving business success. Today, Gus discusses why SEO product management is more than just writing dev tickets.&nbsp;Show NotesConnect With:&nbsp;Gus Pelogia:&nbsp;Website&nbsp;//&nbsp;LinkedIn<

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business goals while fulfilling user intent. Today, Beatrice talks about content optimization with knowledge graphs.&nbsp;Show NotesConnect With:&nbsp;Beatrice Gamba:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beatrice talks about Knowledge Graph SEO.&nbsp;Show NotesConnect With:&nbsp;Beatrice Gamba:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener n

Jordan Koene, CEO and Co-Founder of PreVisible, delves into the latest developments in SEO news. Rumors suggest Apple may be developing its own search engine. Despite having the necessary resources, it is unclear how this move would benefit both Apple users and the company as a whole. Today, Jordan discusses Apple entering the search chat. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.co

Jordan Koene, CEO and Co-Founder of PreVisible.io, delves into the latest developments in SEO news. The Department of Justice's massive antitrust trial against Google is currently underway with allegations that Google has employed unfair practices to remain the world's leading search engine. The big question is: can they prove it? Today, Jordan discusses recent developments in the Google antitrust trial. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targe

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO.&nbsp;Show NotesConnect With:&nbsp;Steffen Hdebrandt:&nbsp;Website&nbsp;//&nbsp;LinkedIn<str

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't linear, so it can be challenging to connect our activities to the revenue made. The value of content is often misunderstood, but Dreamdata.io is attempting to make this process a lot easier for SEOs and B2B businesses. Today, Steffen discusses content as a revenue driver.&nbsp;Show NotesConnect With:&nbsp;Steffen Hdebrandt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearc

Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. While a link from a site like the New York Times is exciting, news sites generally have low topical authority. Instead, securing a mention in a niche industry publication or from a relevant company in your field can have a more significant impact and send a strong authority signal to Google. Today, Farzad discusses how to build brand authority in preparation for Google's Search Generative Experience. &nbsp;Show NotesConnect With:&nbsp;Farzad Rashidi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Sear

Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. As AI reshapes search results, one thing remains consistent, Google's emphasis on credibility and authority. AI may be transforming how search results are presented, but Google's fundamental ranking factors still revolve around trustworthiness and relevance. Today, Farzad discusses the new age of AI-centric search.&nbsp;&nbsp;Show NotesConnect With:&nbsp;Farzad Rashidi: Website // LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targe

Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. With regulations like CCPA and GDPR, websites must prioritize data privacy and user consent. However, in regulated industries, the alignment of compliance and SEO is crucial to ensure that businesses not only meet legal requirements but also maintain their online presence and competitiveness while upholding user trust and privacy. Today, Aaron discusses SEO in regulated industries. Show NotesConnect With:&nbsp;Aaron Weiss:Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</

Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. Aaron's journey into the world of SEO began with a simple yet profound piece of advice: "Build a website about something that you like." Little did he know that this simple step would lead him down a path of discovery, learning, and ultimately, a successful career in SEO. Today, Aaron discusses the fundamentals of SEO. Show NotesConnect With:&nbsp;Aaron Weiss:Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noope

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why&nbsp;there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team.&nbsp;Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation.&nbsp;Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to&nbsp;implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO.&nbsp;Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_b

Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO.Show NotesConnect With:&nbsp;Jessica Totillo Coster:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.c

Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. Optimizing the on-site shopping experience is at the forefront of every successful eCommerce strategy. Whether you're a seasoned retailer or just starting out, understanding how to create an enticing online environment that seamlessly guides customers from discovery to conversion is paramount. Today, Jessica discusses on-site shopping experience and SEO.&nbsp;Show NotesConnect With:&nbsp;Jessica Totillo Coster:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Sear

Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. Proving the ROI of SEO can be challenging as it's intangible, unlike PPC. However, understanding its intrinsic value and tailoring conversations to diverse stakeholders is crucial to gaining support for SEO initiatives. Today, Donna discusses building relationships with developers and C-level management. &nbsp;Show NotesConnect With:&nbsp;Donna Donahue:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. When comparing local SEO and enterprise e-commerce SEO, it's evident that both share some foundational principles. However, they diverge significantly in their focus and strategies. Today, Donna discusses local SEO vs. enterprise eCommerce SEO. Show NotesConnect With:&nbsp;Donna Donahue:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" tar

Jordan Koene, Co-Founder and CEO of Previsible, talks about a Google algorithm update. On the heels of the August 2023 core update, Google released its latest helpful content update, indicating the start of Google’s update season. Although it's still in its early stages, this update has led to increased click-through rates and improved rank positions; however, it has also resulted in a decrease in the number of clicks. Today, Jordan discusses another helpful content update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. While competing with industry giants is challenging, it's not always necessary to outrank them in every aspect. By identifying what you can do better than the unicorns in your industry, you can carve out a niche, build a loyal customer base, and establish a competitive edge that enables you to thrive alongside these giants. Today, Damon discusses how to beat a unicorn on Google.Show NotesConnect With:&nbsp;Damon Burton:&nbsp;Website&nbsp;//&nbsp;LinkedInTh

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audience. Today, Damon discusses the concept that "content is king," but are all topics created equally? &nbsp;&nbsp;Show NotesConnect With:&nbsp;Damon Burton:&nbsp;Website&nbsp;//&nbsp;LinkedIn</

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention.&nbsp;Show NotesConnect With:&nbsp;Jason Jackson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context.&nbsp;Show NotesConnect With:&nbsp;Jason Jackson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of

Ryan Glass, former Head of Content Optimization and SEO at Omnicom Media Group, explores advanced strategies in SEO, holistic search programs, and retail search capabilities. When organic and paid teams work in isolation, various challenges and missed opportunities can arise. However, holistic search programs foster collaboration, align strategies, and unlock the synergies between organic and paid efforts for greater success. Today, Ryan discusses holistic search programs and retail SEO capabilities. &nbsp;Show NotesConnect With:&nbsp;Ryan Glass:&nbsp;Website&nbsp;//&nbsp;LinkedIn</l

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan discusses artificial intelligence’s impact on SEO Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/"

&nbsp;Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Lately, Google's core updates have consistently aimed to enhance the user experience and prioritize top-quality content within SERPs. The August 2023 core update continued this trend by devaluing pages featuring low-value content. Today, Jordan discusses the August 2023 core update Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hre

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content.&nbsp;Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/jeffcoyle/" rel

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener nor

Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. Google's core updates can yield three outcomes: stability, enhancements, or declines in website performance. Even when there's no change, a compelling narrative is essential to justify ongoing investments of time and effort in SEO. Today, Craig discusses results and communication during and after a core update.&nbsp;&nbsp;Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="no

Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. During a core update, effective organization and management are essential to ensure a smooth transition and positive outcomes for your website. As search behavior and intent are always changing, staying on top of these elements is crucial to avoid negative outcomes after a core update. Today, Craig discusses organization and management during a core update.&nbsp;Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a hre

Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Writing for SEO and marketing differ significantly in their focus and purpose. This distinction is crucial as it ensures content effectively serves both search engine visibility and audience engagement, contributing to overall marketing success. Today, Sara discusses writing for SEO versus marketing writing. Show NotesConnect With:&nbsp;Sara Kieffer-Hess:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it. Today, Sara discusses schema and structured data's role in SEO. Show NotesConnect With:&nbsp;Sara Kieffer-Hess:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast<

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy. Show NotesConnect With:&nbsp;Shae Bourdeaux:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track Show NotesConnect With:&nbsp;Shae Bourdeaux:&nbsp;Website&nbsp;//&nbsp;LinkedIn<

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO’s impact on optimization strategy. Show NotesConnect With:&nbsp;Shae Bourdeaux:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and this will inevitably lead to a surge in requests. Today, Jason discusses recession SEO, managing layoffs, and budget cuts. &nbsp;Show NotesConnect With:&nbsp;Jason Reid:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of S

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizations. Today, Jason discusses the unique challenges of being a Fortune 500 SEO. Show NotesConnect With:&nbsp;Jason Reid:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="h

Dan Smullen, Head of SEO at Betsperts Media &amp; Technology Group, explores different approaches to building and managing your SEO teams. In the post-pandemic world, remote work is the new norm and this presents several opportunities and challenges. In the realm of SEO, remote work offers the advantage of access to a broader talent pool and increased flexibility but also brings challenges related to communication and team bonding. Today, Dan discusses remote versus in-house management of SEO teams. Show NotesConnect With:&nbsp;Dan Smullen:&nbsp;Website&nbsp;//&nbsp;LinkedIn<l

Dan Smullen, Head of SEO at Betsperts Media &amp; Technology Group, explores different approaches to building and managing your SEO teams. While SEO has no certification requirements, how you choose to navigate your career within the industry can greatly impact your opportunities and professional growth. Ultimately, whether you're a newcomer to the industry or an experienced SEO, the decision between an agency and an in-house role will have a significant impact on your career trajectory. Today, Dan discusses in-house versus agency SEO Show NotesConnect With:&nbsp;Dan Smullen:&nbsp;Website&nbsp;//&nbsp;<a href="https://ie.linkedin.com/in/danielrsmullen" rel="noopener noreferrer"

Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management. At the enterprise level, optimizing the SEO process is a multifaceted endeavor that requires careful prioritization, aligning expectations and a strategic approach to technical execution. However, external factors such as Google core updates can impact performance, but it's our responsibility to communicate and set realistic expectations with stakeholders. Today, Jarrett discusses optimizing the SEO process at an enterprise level. &nbsp;Show NotesConnect With:&nbsp;Jarrett Weathersby:&nbsp;Website&nbsp;//&nbsp;<a href="htt

Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management. In the dynamic world of enterprise SEO, securing stakeholder buy-in is not just about keywords and rankings; it's about aligning with the core business objectives. You need to speak the language of revenue growth, market share expansion, and brand authority to showcase the impact of SEO on the organization's bottom line. Today, Jarrett discusses getting stakeholder buy-in in SEO &nbsp;Show NotesConnect With:&nbsp;Jarrett Weathersby:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/jarrett-weathersby/" rel="no

Amy Hyerczyki, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other industries, when it comes to SEO, anyone with a curious mindset and the drive to tackle hard problems can enter the field and succeed. Particularly in the context of marketplace SEO, possessing fundamental SEO skills becomes the key to unlocking scalability. Today, Amy discusses technical SEO tricks for marketplaces. &nbsp;Show NotesConnect With:&nbsp;Amy Hyerczyki:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/

Amy Hyerczyki, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of SEO for any marketplace cannot be underestimated, and Reverb is no exception. With millions of ever-changing product pages, technical SEO plays a crucial role in ensuring visibility while allowing for the management of this musical instrument marketplace. Today, Amy discusses marketplace SEO.&nbsp;Show NotesConnect With:&nbsp;Amy Hyerczyki:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noop

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. &nbsp;Show NotesConnect With:&nbsp;Andrea Cordts:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents unique challenges and considerations compared to other sectors due to its legal and regulatory landscape. Many traditional marketing channels are inaccessible to the cannabis industry due to legal constraints, making SEO a critical avenue for reaching potential customers. Today, Andrea discusses how SEO in the cannabis industry is different. Show NotesConnect With:&nbsp;Andrea Cordts:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stro

Flo Guerrouani, Global Senior SEO Lead at Cushman &amp; Wakefield, explores optimizing SEO for global expansion. Scaling SEO across multiple markets in a multinational organization requires building strong relationships at various levels. From fostering collaboration within your own team to engaging with internal partners, and establishing connections at the local level, these relationships are crucial for unlocking growth. Today, Flo discusses scaling SEO across multiple markets &nbsp;Show NotesConnect With:&nbsp;Flo Guerrouani:&nbsp;Website&nbsp;//&nbsp;LinkedIn<

Flo Guerrouani, Global Senior SEO Lead at Cushman &amp; Wakefield, talks about optimizing SEO for global expansion. When you're the sole SEO specialist in a global organization, optimizing SEO for global expansion is a multifaceted endeavor. Education becomes paramount, especially when managing diverse stakeholders with varying levels of digital marketing expertise. Today, Flo discusses unlocking organic traffic growth for global success. Show NotesConnect With:&nbsp;Flo Guerrouani:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</st

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks at who's hiring and for what in the SEO world. As summer nears its end, the SEO job market is showing positive signs for job seekers. While remote roles have reduced post-pandemic, SEOs open to relocating for on-site positions can access promising opportunities. Today, Tyson discusses the current landscape of SEO hiring. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Emai

Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic.&nbsp;Show NotesConnect With:&nbsp;Krista Brea:&nbsp;Website&nbsp;//<a href="https://www.linkedin.com/in/kbarrack/ " rel="noopen

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the emergence of generative AI and the shrinking organic spots on the SERP, SEO has never been more crucial for businesses than now. However, it also presents a challenging and competitive landscape where businesses must continuously evolve their SEO strategies to secure top positions. Today, Anthony discusses SEO's importance now vs. the past.&nbsp;&nbsp;Show NotesConnect With:&nbsp;Anthony May:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stron

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI content in a page's overall content mix will play crucial roles in determining search visibility and rankings. Today, Anthony discusses AI and E-E-A-T.&nbsp;&nbsp;&nbsp;Show NotesConnect With:&nbsp;Anthony May:&nbsp;Website&nbsp;//<a href="https://www.linkedin.com/in/anthony-may-873211113/ " rel="noopener noreferrer" target="_blan

Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out the necessary changes effectively. Today, Joseph discusses why tech alignment is a key driver of SEO success. &nbsp;Show NotesConnect With:&nbsp;Joseph Servia:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="h

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest return on ad spend from Google Ads.&nbsp;Show NotesConnect With:&nbsp;Brenton Thomas:&nbsp;Website&nbsp;//<a href="https://www.linkedin.com/in/brentonthomas/" rel="noopener norefer

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business.&nbsp;Show NotesConnect With:&nbsp;Brenton Thomas:&nbsp;Website&nbsp;//&nbsp;LinkedIn</

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO. Show NotesConnect With:&nbsp;&nbsp;Gabrio Linari:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" r

Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO.&nbsp;Show NotesConnect With:&nbsp;&nbsp;Gabrio Linari:&nbsp;Website&nbsp;//&nbsp;LinkedInT

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses&nbsp;the evolution of featured snippets.&nbsp;Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel=

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results.&nbsp;Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" re

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to&nbsp;NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse.&nbsp;Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedIn

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO.&nbsp;Show NotesConnect With:&nbsp;Brett Lane:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack.&nbsp;Show NotesConnect With:&nbsp;Brett Lane:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stron

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and predictions for 2023.&nbsp;Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedIn</l

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO.&nbsp;Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</a

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies.&nbsp;Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical number to making sure your content is over 1,444 words. However, when it comes to SEO strategies, it’s really about doing your own research to figure out what will work best for your business. Today, Antonie discusses common SEO myths and why they're busted.&nbsp;Show NotesConnect With:&nbsp;Antonie Meeker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many companies make the mistake of creating their website before thinking about an SEO strategy, coming up with the strategy first will undoubtedly work to your business’ benefit in the long run and help you to avoid costly website overhauls. Today, Antonie discusses why you should think about SEO before building your website.&nbsp;Show NotesConnect With:&nbsp;Antonie Meeker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voic

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into instances where employees make mistakes. While mistakes are opportunities to improve your processes, if you hired the wrong individuals, their response to these mistakes being called out may not be the most favorable. Today, Eric continues to talk about general leadership tips from an SEO to CEO.&nbsp;Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way more than just doing quality SEO work. It involves aspects such as sales, and managing a group of employees with a myriad of experiences, talents, and challenges. Today, Eric talks about general leadership tips from an SEO to CEO.&nbsp;Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" t

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO strategy.&nbsp;Show NotesConnect With:&nbsp;Gabrielle Florance:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/gabrielle-florance/" rel="noopener no

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building content for eCommerce sites. Show NotesConnect With:&nbsp;Gabrielle Florance:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/gabrielle-florance/ " rel=

Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the information produced during podcasts offers immense value for marketers. To unlock this value, Huckabuy developed Texo, which harnesses the power of artificial intelligence to convert podcasts into marketing content goldmines. Today, Geoff discusses how he's using artificial intelligence to create better content coming from the podcast space. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search

Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content production much easier for SEOs. But, with all the content we can now add to our websites, Google has to crawl more to index those pages, and that’s where your website’s performance will make all the difference. Today, Geoff discusses the impact of artificial intelligence on technical SEO. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/

Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes inevitable once you have a large website. JavaScript presents several challenges to SEO due to its dynamic nature and potential impact on website crawlability, indexation, and user experience. Today, Serge discusses javascript that doesn't hurt your SEO performance. Show Notes Connect With:&nbsp;Serge Bezborodov:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.co

Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Effective internal linking plays a vital role in ensuring the crawlability of your website. By strategically placing links between relevant pages, you create a roadmap that search engine bots can follow to discover and index your content more efficiently. Today, Serge discusses interlinking structure’s impact on Googlebot. Show NotesConnect With:&nbsp;Serge Bezborodov:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" re

Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Unlike typical SEO crawlers, Googlebot has the ability to crawl pages that may not be present in your website's existing structure or indexed. What we want to avoid is valuable pages not being crawled and indexed, while Googlebot’s crawl budget is potentially wasted on outdated or low-quality pages. Today, Serge discusses controlling Googlebot through log file analysis. Show NotesConnect With:&nbsp;Serge Bezborodov:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:

Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content stand out in today's landscape? Today, Joe discusses generative AI-led content. Show NotesConnect With:&nbsp;Joe Bare:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nb

Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US’ leading near-airport parking company. However, they’ve also outgrown their IT-owned website and are now in need of a more scalable and marketing-focused solution to meet their evolving business needs. Today, Joe discusses migrating an enterprise company from a homegrown, IT-owned website to a commercial and marketing-owned website. Show NotesConnect With:&nbsp;Joe Bare:&nbsp;Website&nbsp;//&nbsp;LinkedIn

Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href

Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience.&nbsp;However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. Show NotesConnect With:&nbsp;Matt Swalley:&nbsp;Website&nbsp;//&nbsp;LinkedInTh

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. For quite a while, Google has been leveraging AI to make decisions on the content to show on a search engine result page. However, they’re moving to a point where the determining factor for a search engine result page could be an AI response, which poses a challenge for website owners and SEOs. Today, Jordan and Ben discuss the outline for their book, ‘AI’s Impact on SEO’. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjsha

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Given the widespread excitement surrounding generative AI and its profound influence on SEO, it comes as no surprise that numerous books will delve into this subject matter. However, Ben and Jordan plan to take it a step further by leveraging AI to transform the VOS podcasts’ transcripts into an insightful book tailored specifically for SEOs. Today, Jordan and Ben discuss their book, ‘AI’s Impact on SEO’. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stron

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. In May, Google announced SGE, which adds generative AI capabilities to Google Search results. Though Google has been using artificial intelligence for a long time, SGE’s launch marked a significant step towards incorporating generative AI capabilities directly into Google Search results. Today, Jordan discusses Google’s SGE launch. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer"

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show NotesConnect With:&nbsp;Prasanna Dhungel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow. Show NotesConnect With:&nbsp;Prasanna Dhungel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results&nbsp;in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP.&nbsp;Show NotesConnect With:&nbsp;Andy Crestodina:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/andycrestodina/" rel="noopen

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies.&nbsp;Show NotesConnect With:&nbsp;Andy Crestodina:&nbsp;Website&nbsp;//&nbsp;LinkedIn<str

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google.&nbsp;Show NotesConnect With:&nbsp;John Horn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linked

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC.&nbsp;Show NotesConnect With:&nbsp;John Horn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the&nbsp;SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.co

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI.&nbsp;Show NotesConnect With:&nbsp;Thomas Johnson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent.&nbsp;Show NotesConnect With:&nbsp;Thomas Johnson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter, and when reputable websites link back to your content, search engines take notice. Today, Jeremy discusses why link building is so important to SEO. Show NotesConnect With:&nbsp;Jeremy Moser:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Jeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated when a strategic approach is taken. Today, Jeremy discusses how to do SEO for startups. Show NotesConnect With:&nbsp;Jeremy Moser:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hre

Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness, and obtaining high-quality links from reputable domains that were previously difficult to access is now the differentiating factor in a highly competitive landscape. Today, Jeremy discusses link building in 2023 and beyond. Show NotesConnect With:&nbsp;Jeremy Moser:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast<

Brenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes that can hinder the organic growth potential of a website. Understanding and addressing these mistakes is crucial to ensure optimal performance in search engine rankings, visibility, and ultimately, business success. Today, Brenton discusses common organic growth mistakes. Show NotesConnect With:&nbsp;Brenton Thomas:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel

Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, businesses can reap the benefits of immediate visibility and long-term organic growth. Today, Brenton discusses long-term versus short-term digital marketing strategies. Show NotesConnect With:&nbsp;Brenton Thomas:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as possible, it's crucial for users to plan and prepare for the migration process. Today, Brenton discusses a step-by-step guide for Google Analytics 4 migration. Show NotesConnect With:&nbsp;Brenton Thomas:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work.&nbsp;Show NotesConnect With:&nbsp;Elaine Richards:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.lin

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO.&nbsp;Show NotesConnect With:&nbsp;Elaine Richards:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https:/

Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online presence. Reviews provide social proof of a business's quality, reliability, and customer satisfaction. While positive reviews build trust and confidence in the business's products or services, negative reviews can also contribute to a business' credibility and authenticity, when managed appropriately. Today, Joey discusses why Google reviews as a ranking factor are bigger than you think. Show NotesConnect With:&nbsp;Joey Randazzo:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/joey-randazzo-b81ab5b3/" rel="noopener nor

Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding of the goals of SEO. As an SEO professional, part of your role is educating and guiding them in defining their SEO goals based on their business’ resources. Today, Joey discusses defining goals in SEO and what really is success. Show NotesConnect With:&nbsp;Joey Randazzo:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast<

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a h

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search P

Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated SEO industry. Show NotesConnect With:&nbsp;Yvette Valencia:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voic

Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing. Show NotesConnect With:&nbsp;Yvette Valencia:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency.&nbsp;Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency.&nbsp;Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans.&nbsp;Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&n

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Generative AI and ChatGPT are completely overhauling the way we create and consume content. However, while ChatGPT has already proven to be a useful tool in language translation, content summarization, and even creative writing, there is still much room for improvement and innovation. Today, Jordan discusses whether ChatGPT is actually useful yet.&nbsp;Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Bing Chat's recent updates, including its ability to integrate with third-party plugins, have the potential to make a real impact in the search market. While it may not yet rival Google's dominance, the increasing adoption of Bing Chat and its new features suggest that it is a platform on the rise. Today, Jordan discusses the impact of Bing Chat’s upgrade. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.co

Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it’s now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google's Secret War. Show NotesConnect With:&nbsp;&nbsp;Josh Bachynski:&nbsp;Website&nbsp;//&nbsp;Linke

Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics. Show NotesConnect With:&nbsp;&nbsp;Josh Bachynski:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Rumors are swirling that Samsung has plans to ditch Google and partner with Bing as its default search engine. While Samsung hasn’t officially announced the switch, this potential partnership poses a real threat to Google’s dominance in the search engine market. Today, Jordan discusses Samsung's romance with Bing. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target=

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. While ChatGPT has been making waves in the SEO and tech world, Google recently announced its own AI-powered search engine. Ultimately, the biggest threat to Google is the verticalization of search and Project Magi is its attempt to encourage users to return to Google to perform their initial searches and discovery. Today, Jordan discusses Project Magi, Google's AI search engine. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href

Damon Burton, Founder and President of SEO National, talks about how to compete with a billion-dollar business on Google. With billion-dollar corporations dominating search engine results, it can seem impossible to get your brand noticed when you’re a small business. Fortunately, there are strategies and tactics you can implement to level the playing field and successfully compete with these giants. Today, Damon discusses how to beat a billion-dollar company on Google. Show NotesConnect With:&nbsp;Damon Burton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who actually want to buy your product? Choosing the right topics for your SEO strategy can make or break your business, and it all begins with keyword research and understanding your audience's intent. Today, Damon discusses if content is king, are all topics created equally? Show NotesConnect With:&nbsp;Damon Burton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.co

Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keyword. Show NotesConnect With:&nbsp;Konrad Sanders:&nbsp;Website&nbsp;//&nbsp;Lin

Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is crucial for SEO success as they play a pivotal role in driving the implementation of SEO recommendations. By fostering these relationships, SEOs can ensure SEO is integrated into the product development process from the beginning. Today, Craig discusses product management partnerships in SEO. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/cont

Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently succeed in their SEO efforts, while others struggle to make an impact? It's not just about having the right tools and resources - it's about establishing a successful ecosystem within your company, and sprint planning is a vital part of that. Today, Craig discusses sprint planning for success in SEO. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/c

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO and ChatGPT. While AI has been used in SEO for some time now, ChatGPT's advanced capabilities offer a wide range of opportunities for technical SEO. However, it's important to remember that ChatGPT is simply a tool and should be utilized as such. Today, Matthew discusses why technical SEO still matters in the age of ChatGPT. Show NotesConnect With:&nbsp;Matthew Edgar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" t

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO. In 2023, the technical side of SEO remains crucial, as Google must first crawl and fetch content before applying natural language processing to understand it. Without a properly functioning technical foundation, efforts to improve SEO performance will be futile. Today, Matthew discusses technical SEO fundamentals for 2023. Show NotesConnect With:&nbsp;Matthew Edgar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" ta

Brie Moreau, Director at White Light Digital Marketing (WLDM), explores beating the Google link spam update.&nbsp;In the past, website owners could simply purchase or exchange links with other sites, regardless of their relevance or quality, in order to improve their search rankings. However, search engines are now able to detect and penalize such manipulative practices, and are placing greater emphasis on natural, high-quality backlinks earned through content creation, outreach, and relationship-building. Today, Brie discusses a more sustainable approach to backlinking efforts in SEO. Show NotesConnect With:&nbsp;Brie Moreau:&nbsp;Website&nbsp;//&nbsp;<a href="https://au.linkedin.com/in/b

Brie Moreau, Director at White Light Digital Marketing (WLDM), dives into the topic of backlinks. The link spam update in 2021 was an effort by Google to improve the quality of search results by targeting websites that use spammy and manipulative tactics to get more backlinks. As a result, it's now more important than ever for website owners to focus on building high-quality, relevant backlinks through legitimate means. Today, Brie discusses how the world of backlinks is evolving. Show NotesConnect With:&nbsp;Brie Moreau:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podc

Craig Harkins, Director of SEO and Content at CoStar, talks about enterprise SEO and how he thinks about planning and partnerships. A common topic of discussion in the SEO community is how SEO can secure a seat at the table. A key factor in achieving this is understanding the priorities and concerns of decision-makers, and aligning SEO efforts with overall business objectives to increase impact. Today, Craig discusses planning and partnerships in the enterprise SEO space. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nb

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. As technology continues to evolve, so does the world of SEO content strategy. With the rise of AI and machine learning, there has been a significant shift in the way businesses approach content production and keyword research. Today, Loren continues the discussion on rethinking your approach to SEO content strategy. Show NotesConnect With:&nbsp;Loren McKechnie:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/conta

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show NotesConnect With:&nbsp;Loren McKechnie:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team. Show NotesConnect With:&nbsp;Björn Darko:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Searc

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a complex and mysterious process, which can make it challenging to gain support for an SEO strategy. As an SEO leader, your task is to effectively communicate your plans and acquire buy-in by incorporating management and all relevant stakeholders into the process. Today, Björn discusses vision and strategy for new SEO leaders. Show NotesConnect With:&nbsp;Björn Darko:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data. Show NotesConnect With:&nbsp;Tory Gray:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can hinder the success of an SEO program. Rather, by continuously monitoring SEO to identify problems quickly and course correct, SEOs can ensure initiatives are working and communicate the right things to stakeholders and clients at the right time. Today, Tory discusses the SEO customer funnel. Show NotesConnect With:&nbsp;Tory Gray:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/cont

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices. Show NotesConnect With:&nbsp;Tory Gray:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https:/

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The SEO industry, like others, has seen some recent layoffs but has been fortunate to not be as severely impacted. Despite the current state of the SEO job market, there is optimism that the industry will continue to grow and bounce back, especially in the summer. Today, Tyson discusses who's hiring in the SEO world. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="http

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. Generative language models like ChatGPT are essentially like having an AI-powered personal assistant with infinite knowledge at your fingertips. In PR, this means that with the right prompts and information, you can create attention-grabbing content that's personalized and timely with just a few keystrokes, making your PR efforts more efficient and effective. Today, Kristin discusses how to use generative AI for content SEO, and PR. Show NotesConnect With:&nbsp;Kristin M Tynski:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/kristintynski/" rel="noopener noreferrer" target="_blank"

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. As we explore the possibilities of large language models such as ChatGPT, we're discovering various potential use cases beyond the obvious ones like content generation. While many people are already discussing this application, there are exciting opportunities to enhance the results from these models in a variety of ways. Today, Kristin discusses the best practices for utilizing generative AI for content. Show NotesConnect With:&nbsp;Kristin M Tynski:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stron

Scott Swanson, VP of Demand Generation at iSpot.tv, outlines his experiences from submarines to SEO. Military service can offer a valuable foundation of skills, experience, and connections that can be applied to the business world. While it's not a guarantee of success, many individuals, like Scott, have been able to leverage their military background to build thriving careers. Today, Scott discusses military lessons in search. Show NotesConnect With:&nbsp;Scott Swanson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targ

Scott Swanson, VP of Demand Generation at iSpot.tv, talks about how to create hypergrowth at an already successful SaaS business, iSpot.tv, through search. Achieving hypergrowth for successful SaaS businesses through search is challenging, especially against major players like YouTube. However, iSpot.tv has managed to do that by maintaining a relentless focus on the user experience. Today, Scott discusses how to create hypergrowth at an already successful SaaS business through search. Show NotesConnect With:&nbsp;Scott Swanson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="htt

Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about raking an article without backlinks. Backlinks can be valuable for improving a website's search engine rankings by indicating to search engines that the linked-to site is a credible and authoritative source of information. However, the value of backlinks may decrease over time as search engines evolve their algorithms to prioritize other ranking factors such as content quality and user experience. Today, Tharindu discusses how to rank an article without backlinks. Show NotesConnect With:&nbsp;Tharindu Gunawardana:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/tharindu-gunawardana/" rel="noop

Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about automating SEO tasks with ChatGPT. Although ChatGPT is widely known for its impressive content generation capabilities, it is important to acknowledge its potential for automating various SEO tasks. From generating schema markup to developing applications, it has the ability to greatly enhance the efficiency of SEO workflows, allowing for more time to be spent on strategy and analysis. Today, Tharindu discusses using ChatGPT for SEO task automation. Show NotesConnect With:&nbsp;Tharindu Gunawardana:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/tharindu-gunawardana/" rel="noopener noreferrer

Elliot Tsai, SEO International Organic Growth Manager at NerdWallet, talks about reaching stakeholder alignment for content strategy. SEOs often struggle with stakeholder alignment and obtaining resources for content strategy initiatives. However, by speaking the same language, providing data-backed explanations, and educating stakeholders, SEOs can gradually improve alignment and collaboration within the organization. Today, Elliot discusses how to align your content with your stakeholder's interests. Show NotesConnect With:&nbsp;Elliot Tsai:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stron

Alex Zuev, SEO Director at ArdorSEO, talks about international SEO across different search engines. When approaching SEO for different search engines, it's important to understand the unique characteristics of each platform and adjust your strategy accordingly. However, if the recent Yandex source code leak is any indication, all search engines are becoming more similar in their ranking factors. Today, Alex discusses international SEO across Google, Yandex, and Baidu. Show NotesConnect With:&nbsp;Alex Zuev:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a hr

Alex Zuev, SEO Director at ArdorSEO, talks about automation to scale SEO and drive profits for a business' bottom line. Automation in SEO can increase efficiency, productivity, and accuracy while reducing the time and effort required for routine tasks, leading to improved profitability for a company. It's important to constantly explore and implement automation tools and techniques to optimize SEO performance and achieve better results. Today, Alex discusses automation for SEO and company profitability. Show NotesConnect With:&nbsp;Alex Zuev:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of

Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term career planning is crucial for success in the constantly evolving field of SEO. However, by setting clear goals, staying current with industry trends, and continually building skills and connections, you can position yourself for a fulfilling and rewarding career in SEO. Today, Micah discusses long-term SEO career planning. Show NotesConnect With:&nbsp;Micah Fisher-Kirshner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Pod

Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO industry, the debate of whether it's better to be in-house or at an agency is a common topic. However, Micah’s SEO role at Turn/River blends both sides and offers him the opportunity to work with a variety of companies while also building long-term relationships with them. Today, Micah discusses leading SEO within an investment company. Show NotesConnect With:&nbsp;Micah Fisher-Kirshner:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stro

Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter. Show NotesConnect With:&nbsp;&nbsp;Jeff Baker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://voicesofsearc

Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes.&nbsp;Show NotesConnect With:&nbsp;&nbsp;Jeff Baker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&n

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The SEO industry, like others, has seen some recent layoffs but has been fortunate to not be as severely impacted. Despite the current state of the SEO job market, there is optimism that the industry will continue to grow and bounce back, especially in the summer. Today, Tyson discusses who's hiring in the SEO world. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="http

Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. Product management and SEO are two crucial components that must work hand in hand for successful SEO outcomes. However, there's a common misconception that SEO should belong to either marketing or product teams. Today, Craig discusses enterprise SEO and its impact on product management. Show NotesConnect With:&nbsp;&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" t

Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. User research helps you understand what your customers are looking for on your website, which can guide your content strategy and help you create the right content for them. It offers faster and more meaningful clues than traditional keyword research. Today, Craig discusses user research for SEO. Show NotesConnect With:&nbsp;&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener nor

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling. Show NotesConnect With:&nbsp;Seth Besmertnik:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blan

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions. Show NotesConnect With:&nbsp;Seth Besmertnik:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics. Show NotesConnect With:&nbsp;Seth Besmertnik:&nbsp;Website&nbsp;//&nbsp;LinkedIn</

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show NotesConnect With:&nbsp;&nbsp;Joshua George:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space. Show NotesConnect With:&nbsp;&nbsp;Joshua George:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/joshua-george-clickslice-90078276/

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine rankings and traffic. Today, Karl discusses how to avoid technical issues that could crush your website performance. Show NotesConnect With:&nbsp;Karl Kleinschmidt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show NotesConnect With:&nbsp;Dan Shure:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show NotesConnect With:&nbsp;Dan Shure:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;E

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling. Show NotesConnect With:&nbsp;Sarah Panus:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show NotesConnect With:&nbsp;Sarah Panus:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. As the SEO landscape continues to evolve, determining the most effective strategies for ranking can be a challenge. But one thing remains constant: having high-quality content and relevant backlinks are essential components that let Google know what keywords to associate with your website. Today, Brandon discusses which SEO strategies work in 2023. Show NotesConnect With:&nbsp;Brandon Leibowitz:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Pod

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Researching keywords for your competitors can be a game changer in the SEO world. And, with free tools like Google Keyword Planner, you can gain an edge over your competition by targeting the right audience with relevant and optimized content. Today, Brandon discusses how to research keywords for your competitors. Show NotesConnect With:&nbsp;Brandon Leibowitz:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Are you tired of making assumptions about what's best for your website without having any solid data to back it up? Embracing the mindset of always testing and making continuous improvements is key to unlocking the full potential of your website and maximizing conversions. Today, Brandon discusses optimizing your site for conversions. Show NotesConnect With:&nbsp;Brandon Leibowitz:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:

Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. As AI and natural language processing continue to advance, the possibilities for enterprise SEO are expanding rapidly. The emergence of ChatGPT has opened up new opportunities for enterprises to enhance their digital presence and achieve higher rankings in search engine results pages (SERPs). Today, Jason discusses AI, ChatGPT, and implications on enterprise SEO. Show NotesConnect With:&nbsp;Jason Lax:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:/

Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. Collaboration and success across a large organization can be challenging, but it's crucial for companies to thrive in today's fast-paced business world. By leveraging technology, embracing change, and providing easy access to information, enterprises can achieve SEO success and future-proof their strategies. Today, Jason discusses how to create collaboration and success across an enormous company. Show NotesConnect With:&nbsp;Jason Lax:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podc

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Thus far, the helpful content updates rolled out by Google haven’t resulted in any catastrophic shifts in rankings for websites and brands. However, we could be on the verge of a major core update that will impact more sites across more categories than we've seen so far. Today, Jordan discusses Google's helpful content update update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. People are turning to ChatGPT to answer questions they would typically search on Google, but it is unlikely that ChatGPT will fully replace Google Search at present. However, the integration of ChatGPT with Microsoft's resources could potentially revolutionize the way users search for and interact with information on the web. Today, Jordan examines whether ChatGPT is going to eat Google’s lunch. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stron

Jordan Koene, Co-Founder and CEO of Previsible, discusses what’s happening in SEO news. Although ChatGPT has received attention in recent headlines, further analysis reveals that it still has limitations in its use for SEO. To truly maximize its potential, it requires that individuals and organizations are able to marry ChatGPT with real data and insights. Today, Jordan calls BS on ChatGPT’s SEO impact. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targe

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show NotesConnect With:&nbsp;David Tile:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/conta

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and content marketing in a recession. Show NotesConnect With:&nbsp;David Tile:&nbsp;Website&nbsp;//&nbsp;LinkedIn</li

Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. SEO has traditionally been viewed as a performance marketing channel, focused on driving direct sales and conversions. Instead of solely relying on traditional marketing channels like TV and social media, it's becoming increasingly important to consider SEO as a brand channel, influencing brand awareness, perceptions, and loyalty through strong search rankings. Today, Geoff discusses how SEO impacts your brand.&nbsp;Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedIn<stron

Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. HTTP 103 is a recent protocol for web page loading that prioritizes the content that matters to the user, allowing for faster perceived page load time. Its implementation requires the work of a developer, as it is a technical task that involves changing the HTTP protocol. Today, Geoff discusses why HTTP 103 is the new black. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="no

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels. Show NotesConnect With:&nbsp;Justin Seibert:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show NotesConnect With:&nbsp;Justin Seibert:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO. Show NotesConnect With:&nbsp;Justin Seibert:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="n

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, much like Google, encompasses a vast array of services including email, maps, images, and videos, among others. As such, the recent source code leak of Yandex provides a unique opportunity to gain insight into the workings of a modern search engine by examining the codebase. Today, Mike continues the discussion on the Yandex source code leak and what it means for SEO. Show NotesConnect With:&nbsp;Mike King:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, the world’s fourth largest search engine, suffered a major source code leak when a former employee published parts of the company’s internal repository online. While Yandex isn’t Google, there is a lot SEOs can learn about how a modern search engine is built from reviewing the codebase. Today, Mike discusses the Yandex source code leak and what it means for SEO. Show NotesConnect With:&nbsp;Mike King:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</strong

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Though 2023 just started, the tech industry has already laid off 50,000 people, and that number is expected to grow. Even Google recently laid off 12,000 individuals as the tech industry continues to deal with financial challenges. Today, Jordan talks about what Google's layoffs mean for search. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google is no stranger to lawsuits, and in 2023, the situation is no different. Now the Department of Justice is calling for Google to split up its ad business citing Google's monopolization of the digital advertising industry. Today, Jordan talks about the Department of Justice going after Google. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO hiring database to understand who's making moves in the SEO space. Tech layoffs have had a significant impact on the job market, and the SEO industry is no exception. However, there are still some great opportunities at agencies and large enterprises for recently laid-off SEOs. Today, Tyson discusses who's hiring in the SEO world. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener no

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages. Show NotesConnect With:&nbsp;Jesse Tutt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefer

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency. Show NotesConnect With:&nbsp;Jesse Tutt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. When Google gets to a website, it can’t determine legitimacy just by looking at it. Instead, Google has to find different signals within the site to understand what it is about so that it can drive relevant traffic to the website. Today, Kyle goes through an on-page SEO site teardown of the MarTech podcast website. Show NotesConnect With:&nbsp;Kyle Roof:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. Many business owners typically consider selling their company when it is no longer generating profit or has experienced a decline in performance. However, most buyers are seeking companies that are in a state of growth, as they are looking for opportunities to continue that upward trajectory without having to actively manage the day-to-day operations of the business. Today, Kyle discusses why he sold his agency. Show NotesConnect With:&nbsp;Kyle Roof:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience’s attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google.&nbsp;Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn’t do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters.&nbsp;Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content.&nbsp;Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/con

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. To ensure that your website is performing well, it's important to regularly monitor your page speed and other important metrics related to your website's performance. Thankfully, Google’s Search Console has evolved to allow you to identify page speed and other core web vitals issues. Today, Geoff discusses how to react to search console alerts. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Slow page speed often takes a while to be identified by companies as it usually goes unnoticed until it starts impacting results. While most immediately turn to their engineering teams for a solution, when the issue persists, they start looking for external solutions such as Huckabuy. Today, Geoff discusses how to handle bad core web vitals scores. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stron

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Google's Page Experience update in 2022 indicates just how serious Google is about page speed and improving user experience. However, less than half of all websites are passing core web vitals, but the sites that are passing are reaping the benefits and receiving more traffic as a result. Today, Geoff discusses Google's experience update and how it changes the need for speed. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voi

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization.&nbsp;Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.c

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites&nbsp;requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO.&nbsp;Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer"

Bernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions. Show NotesConnect With:&nbsp;Bernadette Nixon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Bernadette Nixon, CEO of Algolia, examines the transformation of semantic search through AI. As technology advances, so too does the way we search for information. Semantic search is the next step in this evolution, utilizing AI to understand the intent behind a user's query and deliver more accurate and relevant results. Today, Bernadette discusses the evolution of semantic search. Show NotesConnect With:&nbsp;Bernadette Nixon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener noreferrer" targe

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content.&nbsp;Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://w

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses&nbsp;the power of content syndication.&nbsp;Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-ques

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content.&nbsp;Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInTh

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit.&nbsp;Show NotesConnect With:&nbsp;Andrew Shotland:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization.&nbsp;Show NotesConnect With:&nbsp;Andrew Shotland:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofse

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting.&nbsp;SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With:&nbsp;Craig Dunham:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With:&nbsp;Craig Dunham:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With:&nbsp;Craig Dunham:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. As advertising costs remain high and the future of first-party data is uncertain, 2023 is expected to be SEO’s year. While SEO isn’t free of cost, it’s proving to be the best alternative for advertising as companies like Apple and Google search for ways to make advertising cheaper and more effective. Today, Jordan talks about predictions for SEO in 2023. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="n

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles. Show NotesConnect With:&nbsp;Lauren Matricardi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjsha

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO. Show NotesConnect With:&nbsp;Lauren Matricardi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;

Bernard Huang, Co-Founder of Clearscope, examines content and SEO. There’s no denying that backlinks and page speed are crucial for helping a new website gain visibility on search engines. However, as a website begins to rank for its desired topics, the focus should shift to creating content that would prompt Google to direct users to your website. Today, Bernard discusses content strategy versus SEO strategy. Show NotesConnect With:&nbsp;Bernard Huang:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" tar

Bernard Huang, Co-Founder of Clearscope, examines AI content. AI content may not be able to generate novel ideas, but when it comes to SEO, it can be a helpful tool to generate ideas and free up writer's block. However, in an age where there’s an explosion of mediocre text-based content, brands that want to stand out are exploring video and maintaining existing high-performing content. Today, Bernard discusses AI content in SEO. Show NotesConnect With:&nbsp;Bernard Huang:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noope

Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google’s first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses personal injury lawyer SEO. Show NotesConnect With:&nbsp;Chris Dreyer:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer"

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, takes a thorough look at the current job market in the SEO industry. Layoffs have been a concern in the job market due to the uncertain economic climate. However, the SEO job market continues to grow as SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titles. Today, Tyson uses his team's SEO hiring database to understand who's getting paid in the SEO space. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stro

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education. Show NotesConnect With:&nbsp;David Kaufmann:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hre

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show NotesConnect With:&nbsp;David Kaufmann:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbs

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. SEO is a valuable organic growth channel that relies on creating valuable content to attract and retain customers. And, as other marketing channels faced challenges due to privacy policies and the upcoming deprecation of cookies in Chrome in 2022, there was increased recognition of the value of SEO. Today, Jordan talks about what happened in 2022 in the world of SEO. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google has been on a roll in 2022 with various iterations of its helpful content update. The reality is that Google is getting even better at figuring out the authenticity of product reviews, FAQ content, and summary statements in pages, and SEOs will need to pay closer attention to those content assets in 2023. Today, Jordan talks about Google's recent holiday algorithm update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:/

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings. Show NotesConnect With:&nbsp;Dmitrii Kustov:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show NotesConnect With:&nbsp;Dmitrii Kustov:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stron

Michael Ramirez, Founder of&nbsp;Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale. Show NotesConnect With:&nbsp;Michael Ramirez:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Michael Ramirez, Founder of&nbsp;Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients. Show NotesConnect With:&nbsp;Michael Ramirez:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities.&nbsp;Today, Dale discusses purpose-driven SEO.&nbsp;Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/"

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals.&nbsp;Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO.&nbsp;Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:/

Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. When you’re looking for ways to scale and grow your business, personal branding can increase your company’s credibility. If we can become subject matter experts outside of our companies and agencies, we can actually expand the market reach of our business’s offerings and grow the business. Today, Eric discusses improving SEO with personal branding. Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. While your website still remains the hub you should be driving traffic to, your SEO content strategy must include content for social platforms. Consumers are not just using social media platforms for product discovery, they’re making purchases, looking up local restaurants, and using social media platforms as search engines. Today, Eric discusses whether social media is the new search engine. Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voi

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show NotesConnect With:&nbsp;Steffen Hdebrandt:&nbsp;Website&nbsp;//&nbsp;LinkedInT

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't linear, so it can be challenging to connect our activities to the revenue made. The value of content is often misunderstood, but Dreamdata.io is attempting to make this process a lot easier for SEOs and B2B businesses. Today, Steffen discusses content as a revenue driver. Show NotesConnect With:&nbsp;Steffen Hdebrandt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com

Tom Wells, Co-Founder of Wells &amp; Harris, talks about the changes and power of SEO data. Many early-stage startups make the mistake of focusing solely on performance marketing without investing in long-term growth strategies. However, without a holistic marketing strategy that incorporates organic search, many of these companies are unable to continue to grow and scale their businesses. Today, Tom discusses why 1% of domains own 99% of the market share. Show NotesConnect With:&nbsp;Tom Wells:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Tom Wells, Co-Founder of Wells &amp; Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it’s done well. If clickthrough rates are any indication, it’s imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche. Show NotesConnect With:&nbsp;Tom Wells:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.c

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in November. Black Friday hasn’t been the same since the pandemic, and SEOs can no longer just focus on the Black Friday sale page to capture search demand. In fact, brands that took this approach to Black Friday were overshadowed by those that understood that Black Friday has become a sales period. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podc

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. Google's intent has always been serving consumers with the best information, not bringing traffic to websites. While that may seem at odds with our SEO goals, there is a way to build your entity’s relationship with Google by understanding the questions that people are asking. Today, Erin discusses entity SEO. Show NotesConnect With:&nbsp;Erin Sparks:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voice

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. We’re seeing the beginning of Google making radical changes to the SERP and an increase in the ways brands and entities can dominate the SERP. Rather than going directly into your sales funnel, consumers are looking for information about your brand on different websites, and the SERP is changing to accommodate these shifts in content consumption patterns. Today, Erin discusses omnichannel assets that educate Google. Show NotesConnect With:&nbsp;Erin Sparks:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/erinsparks/" rel="noopener noreferrer" target

Austin Armstrong, Co-Founder &amp; CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to&nbsp;achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts.&nbsp;Show NotesConnect With:&nbsp;Austin Armstrong:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices

Austin Armstrong, Co-Founder &amp; CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO.&nbsp;Show NotesConnect With:&nbsp;Austin Armstrong:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener noreferrer" tar

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices. Show NotesConnect With:&nbsp;Steve Toth:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it. Show NotesConnect With:&nbsp;Steve Toth:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/stevetothjr/" rel="noopener norefer

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry. Show NotesConnect With:&nbsp;Ryland Bacorn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjsha

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance. Show NotesConnect With:&nbsp;Ryland Bacorn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must&nbsp;create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks.&nbsp;Show NotesConnect With:&nbsp;Farzad Rashidi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noope

Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. As Amazon continues to excel in the eCommerce and advertising space, Google has been making several changes to try and regain dominance. For eCommerce, the 10 blue links are basically dead and it’s now time to look at other ways your brand can appear on the SERP. Today, Kevin talks about where eCommerce SEO is going. Show NotesConnect With:&nbsp;Kevin Indig:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefer

Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. Many SEOs and agencies are often limited by their lack of understanding when it comes to SEO strategy. While many SEOs prefer to focus on tactics, it’s really the ability to develop a solid SEO strategy and get buy-in from stakeholders and executives that will get SEO the funding it needs to implement those strategies. Today, Kevin talks about SEO strategy versus SEO tactics. Show NotesConnect With:&nbsp;Kevin Indig:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business goals while fulfilling user intent. Today, Beatrice talks about content optimization with knowledge graphs. Show NotesConnect With:&nbsp;Beatrice Gamba:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</str

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beatrice talks about Knowledge Graph SEO. Show NotesConnect With:&nbsp;Beatrice Gamba:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefe

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. When many think of artificial intelligence, they tend to think of humans being overtaken by machines. While AI hasn’t taken over, it has changed the way we work for the better; however, the lack of regulation of big technology companies still leaves many worried. Today, Jordan talks about the future of SEO artificial intelligence. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefer

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google rolled out another update in October 2022 and it seems to be a reminder to websites to clean up their act. However, unlike the other algorithm updates, this spam update is not expected to cause major ranking changes as the other algorithm updates did. Today, Jordan talks about spam, spam, spam updates. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;E

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Facebook, Snapchat, Twitter, etc have been struggling with revenue and earnings for their core advertising businesses as the ad spending slowdown continues. In contrast, Google has been able to increase earnings for Google Ads over the last quarter, but failed to hit their revenue and profit expectations targets for the quarter. Today, Jordan talks about why Google's Q3 earnings stunk. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a hr

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. Google’s approach towards the misspellings of branded terms and determining intent has been advantageous to social media websites. However, rather than benefiting from this, LinkedIn has experienced a decline in SEO performance on brand-related queries. Today, Tyson discusses this month’s SEO losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://ben

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. After Elon Musk’s recent takeover of Twitter, it’s unsurprising that the platform experienced a significant jump in its overall organic visibility. Surprisingly, a lot of this increase was due to the misspelling and variants of brand names working in their favor of social media companies. Today, Tyson discusses this month’s SEO winners. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content.&nbsp;Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs).&nbsp;Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://ben

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues.&nbsp;Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_bl

Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. Come next year, the cookieless era will take full effect and advertisers will lose their ability to track and target consumers on different platforms the way they once used to. To build sustainable brands, eCommerce companies will need to master the search engine game on multiple search engines and they’ll need to do so using content. Today, Lindsay discusses matching Pinterest and your SEO strategy. Show NotesConnect With:&nbsp;Lindsay Shearer:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind before Pinterest. But, What most people don’t realize is that Pinterest is a search engine and eCommerce brands should have a good SEO strategy for the platform. Today, Lindsay discusses whether Pinterest SEO is actually a thing. Show NotesConnect With:&nbsp;Lindsay Shearer:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Em

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. Paid search teams are accustomed to receiving six-figure annual budgets, while SEO has historically been an underinvested channel. This tendency can be attributed to SEOs being unable to answer questions from senior management but SEO testing can help SEO teams to build those business cases. Today, Will talks about SEO testing tools. Show NotesConnect With:&nbsp;Will Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend changes that may do more harm than good. However, we now have access to tools and the ability to run positive, negative, and neutral tests to determine whether a change will produce positive, negative, or no impact at all. Today, Will talks about negative tests. Show NotesConnect With:&nbsp;Will Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" tar

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. SEO is an ever-evolving field as Google’s algorithm and your competitors will always be implementing changes. As a result, there’s been a shift in mindset toward the continual evolution of websites and that is also being applied to the cadence of SEO testing. Today, Will talks about testing cadence and objectives. Show NotesConnect With:&nbsp;Will Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nb

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. We’re living in the age of access to the enormous amount of statistical data that can help us make better business decisions. Similar to the rise of the three-point shot and the decline of the midrange in basketball, SEOs have access to data that can help them build more efficient strategies and take advantage of tactics undervalued by the market. Today, Will talks about SEO moneyball. Show NotesConnect With:&nbsp;Will Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benj

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. With AdWords and conversion rate tests, you can test two different landing pages by sending half your users to one and half of the users to another. That approach is not applicable to SEO, but you still have to be able to prove its value and impact on revenue, and that’s where SEO testing comes in. Today, Will talks about SEO testing fundamentals. Show NotesConnect With:&nbsp;Will Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefe

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. City pages are a great way to showcase your products and services to a specific audience. You can target specific keywords and phrases that are relevant to each location and this can help you attract more traffic from people searching for businesses in your area. Today, Karl discusses city-specific pages. Show NotesConnect With:&nbsp;Karl Kleinschmidt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer"

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell products nationally, neglecting local SEO may lead to the exclusion of potential leads. So, before creating any content, it is in a business’ best interest to check whether the keywords they plan to target have local intent or national intent. Today, Karl discusses local vs national intent. Show NotesConnect With:&nbsp;Karl Kleinschmidt:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why&nbsp;there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://ben

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to&nbsp;implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show NotesConnect With:&nbsp;Adrien Menard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank"

Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? Today, Ben and Kathy talk about the relationship between SEO and semantic search.&nbsp;Show NotesConnect With:&nbsp;Kathy Brown:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;LinkedIn&n

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention. Show NotesConnect With:&nbsp;Jason Jackson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/conta

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context. Show NotesConnect With:&nbsp;Jason Jackson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Sear

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. SEO is not a standalone activity and buy-in for our SEO initiatives needs to come from the executive and other stakeholder groups. And, the first step to getting buy-in from these individuals is figuring out what goals they are working towards and how the goals of your SEO initiatives can align with theirs. Today, Tom talks about getting buy-in for your SEO projects. Show NotesConnect With:&nbsp;Tom Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noo

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. As SEOs, we have a tendency to obsess over the technical and complicated nature of SEO. But, getting buy-in, resources, and budget from the executive team requires that we’re able to communicate our SEO strategies in a clear, straightforward way that makes it more digestible for them. Today, Tom talks about presenting SEO to your CEO. Show NotesConnect With:&nbsp;Tom Critchlow:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank"

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. SEO is not a standalone activity and buy-in is required from several teams to get any traction on your SEO initiatives. Essentially, rather than simply pitching a strategy to the executives, it’s the responsibility of an SEO to involve the different stakeholder groups throughout the development of the SEO strategy to secure buy-in. Today, Brandon talks about executing an SEO strategy. Show NotesConnect With:&nbsp;Brandon Schakola:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="htt

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. It takes time, effort and knowledge to create a winning SEO strategy that will get executive buy-in and bring in the traffic you're looking for. As an SEO, your job is to provide specific experiences for your target audience, so before creating a strategy, you must determine what your audience needs. Today, Brandon talks about creating an SEO strategy. Show NotesConnect With:&nbsp;Brandon Schakola:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. If you want to get the most out of your SEO strategy, you need to build a strong foundation. And, rather than looking externally at your competitors first, you must understand how your organization prioritizes SEO to ensure that you’ll have the resources required to drive the SEO changes outlined in your strategy. Today, Brandon talks about building the groundwork for your SEO strategy. Show NotesConnect With:&nbsp;Brandon Schakola:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="h

Martha Van Berkel, CEO of Schema App, discusses managing structured data. When it comes to SEO, there are so many results that can be vague and do not paint a clear picture of SEO’s contribution to business results. However, schema performance and results enable you to directly correlate clicks and impressions from rich results to the work that you're doing. Today, Martha talks about how to better invest in and execute your schema strategy. Show NotesConnect With:&nbsp;Martha van Berkel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Se

Martha Van Berkel, CEO of Schema App, discusses managing structured data. In 2020, Google released a number of new types of rich results. And, since then, we’ve seen a lot of changes on the Google SERP and requirements around documentation and the content that needs to be on your page. Today, Martha talks about managing structured data like a financial portfolio. Show NotesConnect With:&nbsp;Martha van Berkel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopen

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses&nbsp;the evolution of featured snippets. Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noop

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="no

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to&nbsp;NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With:&nbsp;Mordy Oberstein:&nbsp;Website&nbsp;//&nbsp;LinkedInThe V

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in September. Summer is officially over and Google was very busy this month. The helpful content update was followed by another product review update and a core update causing a lot of chatter and anticipation about the impact within the SEO community. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/con

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, David outlines how to incorporate operational SEO into your day to day for SEO success.&nbsp;Show NotesConnect With:&nbsp;David Bell:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcas

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO. Show NotesConnect With:&nbsp;Brett Lane:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="http

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack. Show NotesConnect With:&nbsp;Brett Lane:&nbsp;Website&nbsp;//&nbsp;LinkedInThe

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When it comes to boosting your link-building strategies, there are several avenues you can take. However, when your link building seems inauthentic, this sends a signal to Google that you’re using underhanded tactics and this could lead to penalization. Today, Victor talks about problems scaling through link building. Show NotesConnect With:&nbsp;Victor Karpenko:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" t

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. SEOProfy has spent years developing a learning management catalog to educate team members on the different ways to think about SEO. As SEO is forever evolving, when creating an SEO team, it’s ideal to find team members that not only have the technical skills but are also coachable, results-oriented, and have an aptitude to learn new skills. Today, Victor talks about SEO team management and learning management. Show NotesConnect With:&nbsp;Victor Karpenko:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Sea

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load faster. And, while that is always ideal, the research process for SEO can be tedious, but there’s a lot of the process that SEOs can expedite simply by using the right data and tools. Today, Victor talks about making important SEO decisions fast. Show NotesConnect With:&nbsp;Victor Karpenko:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopene

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Vo

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and not much has changed.&nbsp;While some sites have taken a hit during this period, it seems as though Google’s intent was to send a message to the SEO community that their focus should be on creating high-quality experiences and content. Today, Jordan talks about the helpful content update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjs

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on&nbsp;multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization.&nbsp;Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noo

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation.&nbsp;Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hre

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. In this time of economic downturn, larger businesses have started to pull back on their investments in advertising and marketing. With Google’s new ad units, it’s obvious they’ve recognized the slowdown and they’re now pursuing small business owners to invest more in promoting their local business. Today, Jordan talks about Google's new ad units. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. Recently, there was an unexpected fire that occurred at one of Google’s data centers. While Google wouldn’t have been as communicative with the SEO community about what took place and the steps to resolve it, their approach to this incident was professional and involved a lot more transparency in terms of communication. Today, Jordan talks about why Google is on fire. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and predictions for 2023. Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedIn<li

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO. Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbs

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies. Show NotesConnect With:&nbsp;Alexander Rehnborg:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp

Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics when Google releases an algorithm update. The Google helpful content update is Google’s way of ensuring we’re not publishing useless content, but it’s going to also require that we look keenly at the data points we’re using to determine which content is useful. Today, Jordan talks about how the helpful content update should change your SEO strategies. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn<

Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the Google helpful content update, and absolutely nothing has happened. While some fluctuations have been observed in terms of some sites dependent on UGC, we’re yet to see any dramatic dips in traffic as a result of the update. Today, Jordan talks about the impact of Google's helpful content update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant.&nbsp;The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update.&nbsp;Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="ht

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the movers and shakers in the NFL. Football season is starting and, as expected, the Dallas Cowboys and the Greenbay Packers are leading in SEO visibility. However, surprisingly, a team like the Jacksonville Jaguars aren’t at the absolute bottom in terms of search performance and they’re still managing to capture search demand. Today, Tyson will be using his team's SEO data to understand which of the NFL teams is winning the SEO visibility battle. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedIn<strong

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in August. Google has rolled out yet another update and it’s football season which means big changes in SEO. For other industries such as eCommerce and big technology vendors, movements have been minimal with just a few stand-out performances. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" r

Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whether SEO at the enterprise level belongs in the marketing or the product org.&nbsp;Show NotesConnect With:&nbsp;Billy Watts:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</s

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical number to making sure your content is over 1,444 words. However, when it comes to SEO strategies, it’s really about doing your own research to figure out what will work best for your business. Today, Antonie discusses common SEO myths and why they're busted. Show NotesConnect With:&nbsp;Antonie Meeker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/cont

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many companies make the mistake of creating their website before thinking about an SEO strategy, coming up with the strategy first will undoubtedly work to your business’ benefit in the long run and help you to avoid costly website overhauls. Today, Antonie discusses why you should think about SEO before building your website. Show NotesConnect With:&nbsp;Antonie Meeker:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into instances where employees make mistakes. While mistakes are opportunities to improve your processes, if you hired the wrong individuals, their response to these mistakes being called out may not be the most favorable. Today, Eric continues to talk about general leadership tips from an SEO to CEO. Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way more than just doing quality SEO work. It involves aspects such as sales, and managing a group of employees with a myriad of experiences, talents, and challenges. Today, Eric talks about general leadership tips from an SEO to CEO. Show NotesConnect With:&nbsp;Eric Ritter:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target

John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries.&nbsp;Show NotesConnect With:&nbsp;John Pagilo:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voice

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results&nbsp;in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With:&nbsp;Andy Crestodina:&nbsp;Website&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/andycrestodina/" rel="noopener no

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With:&nbsp;Andy Crestodina:&nbsp;Website&nbsp;//&nbsp;LinkedInT

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show NotesConnect With:&nbsp;John Horn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.co

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show NotesConnect With:&nbsp;John Horn:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/c

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience’s attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google. Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn’t do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters. Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podca

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show NotesConnect With:&nbsp;Katrina McKinnon:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show NotesConnect With:&nbsp;Thomas Johnson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="htt

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show NotesConnect With:&nbsp;Thomas Johnson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work. Show NotesConnect With:&nbsp;Elaine Richards:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO. Show NotesConnect With:&nbsp;Elaine Richards:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the behemoth, Google, is dealing with contractions across all their lines of business. However, in comparison to players like Shopify and Facebook, Google‘s growth prospects look a lot more positive. Today, Jordan wraps up the conversation by asking if you would bet on alphabet stock. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener nore

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once again announced that the deprecation of third-party cookies has been pushed back to the latter half of 2024. Reasons for the delay vary, but this is good news for marketers and their PPC investments as it is currently cheaper than content marketing and takes a lot less expertise. Today, Jordan talks about Google punting on third-party cookie deprecation. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review update. However, this time, communication has improved in terms of them providing more context about the coming changes to the SEO community. Today, Jordan talks about Google's product review update launch. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same type of impact in performance. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/cont

Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO.&nbsp;Show NotesConnect With:&nbsp;Dmitry Dragile:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" re

Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building.&nbsp;Show NotesConnect With:&nbsp;Dmitry Dragile:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linked

Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs.&nbsp;Show NotesConnect With:&nbsp;Noah Learner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</a

Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world.&nbsp;Show NotesConnect With:&nbsp;Noah Learner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_b

Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need.&nbsp;Show NotesConnect With:&nbsp;Patrick Stox:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noop

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster.&nbsp;Show NotesConnect With:&nbsp;Patrick Stox:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferr

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts.&nbsp;Show NotesConnect With:&nbsp;Patrick Stox:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener norefer

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company looking to build and scale its SEO efforts. It can remove the expense of hiring an SEO agency and give you full control over your SEO, but there are instances where agencies can be leveraged by companies looking to build in-house SEO teams. Today, Sebastian talks about how to build an SEO team. Show NotesConnect With:&nbsp;Sebastien Edgar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjsh

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals within an SEO team, managers have a lot of work to do. Especially in cases where team members are working in other parts of the world, managers have to find that balance to ensure everyone is included and has all the tools for productivity. Today, Sebastian talks about in-house SEO team management. Show NotesConnect With:&nbsp;Sebastien Edgar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO.&nbsp;Show NotesConnect With:&nbsp;Lidia Infante:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success.&nbsp;Show NotesConnect With:&nbsp;Lidia Infante:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="http

Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbs

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nb

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/co

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites&nbsp;requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show NotesConnect With:&nbsp;Craig Harkins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targe

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month.&nbsp;Show NotesConnect With:Deepak Shukla:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month.&nbsp;Show NotesConnect With:Deepak Shukla:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjs

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building.&nbsp;Show NotesConnect With:Deepak Shukla:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;LinkedIn&nbsp;//&nbsp;<a hr

Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience.&nbsp;Show NotesConnect With:&nbsp;Joe Ford:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.co

Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO.&nbsp;Show NotesConnect With:&nbsp;Joe Ford:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand.&nbsp;Show NotesConnect With:Michelle Robbins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment.&nbsp;Show NotesConnect With:Michelle Robbins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.co

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data.&nbsp;Show NotesConnect With:Michelle Robbins:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;Li

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video content increased. Today, Tyson explores this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener norefer

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best results through their latest core algorithm update. Today, Tyson provides his insights on the May and June core algorithm update. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google algorithm updates. The early part of May saw copious amounts of volatility around search results and rankings. Then, on May 25th, 2022, Google announced the release of their May 2022 broad core update, and essentially confirmed the suspicions of the SEO community.&nbsp;Today, Jordan talks about Google's latest core algorithm update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener nore

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, David outlines how to incorporate operational SEO into your day to day for SEO success. Show NotesConnect With:&nbsp;David Bell:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</st

Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whether SEO at the enterprise level belongs in the marketing or the product org. Show NotesConnect With:&nbsp;Billy Watts:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. What you invest in a new hire ultimately dictates their development in a given role. When onboarding new SEOs, the first two weeks are critical to ensuring your new hire not only meets the job description, but exceeds it. Today, Jordan and Tyson discuss onboarding. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;LinkedIn<

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. It’s impossible for HR to find the right SEO candidates for your company without providing the right tools for assessment. Furthermore, in today’s competitive market, a drawn out interview process could cost you the best candidates. Today, Jordan and Tyson discuss valuing SEO candidates. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;<a href="https://www.linkedin.com/in/jordankoene" rel="noopener noreferrer" target="_blank"

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. There many different channels you can use to find your next set of SEO talent. Today however, as media evolves, your outreach has to go beyond traditional methods. In this episode, Jordan and Tyson discuss SEO recruitment channels. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;LinkedInThe Voices of Search Podcas

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. SEO job descriptions should be appealing and help the prospect to connect with the role. If your SEO job descriptions don’t sell the position well, you’re likely to miss out on the right candidates. Today, Jordan and Tyson discuss the right way to create SEO job descriptions. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;LinkedIn</a

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. Today’s SEO needs to be a strategic problem-solver. However, every company’s needs are different, and there are a few things you need to consider when hiring for the SEO position. Today, Jordan and Tyson talk about selecting the right SEO for your organization. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;LinkedIn<stro

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. In the last two years, many people have walked away from corporate America for a less stressful pace of life. This trend has led to an increase in SEO consultants and left companies struggling to find SEO talent that aligns with the business’ needs. Today, Jordan talks about The Great SEO Resignation. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbs

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Over the years, Google’s algorithms have grown more sophisticated in their understanding of good and bad backlinks. While backlinks have always been a gray area for SEO, recent responses from them indicate that the assessment of a site’s backlinks goes way beyond quantity. Today, Jordan talks about the state of backlinks. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener noreferrer" target="

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan talks about Google's May algorithm updates. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener norefer

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-qu

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results. Show NotesConnect With:&nbsp;Geoff Atkinson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</strong

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show NotesConnect With:&nbsp;Andrew Shotland:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.v

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show NotesConnect With:&nbsp;Andrew Shotland:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. Tracking the impact of SEO is crucial to evaluating the effectiveness of an initiative. For larger organizations, individual strategies must be tracked according to the different initiatives they’re meant to support. Today, Brian discusses tracking the impact of SEO. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. By nature, higher education is extremely siloed with everyone focusing on their specific goals. Through SEO education, seeking out opportunities for crosslinking and cross promoting, large organizations can begin to see an overall increase in organic traffic. Today, Brian discusses breaking down silos with SEO. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. SEO is not often considered when institutions approach the process of building brand awareness. The University of Rochester took the opposite approach to increase their organic traffic as a result. Today, Brian explores how higher education thinks about SEO and content strategy. Show NotesConnect With:&nbsp;Brian Piper:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-ques

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. SEO isn’t a standalone activity and requires buy-in from functions like marketing, product, engineering, etc to be successful. This success depends on how well leaders can showcase the importance of SEO across those teams while identifying the levers that will drive growth. Today, Jordan and Tyson discuss SEO communication with executives. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;<a href="https://www.linkedin.com/in/jordankoene" rel="noopener

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. At the organizational level, SEO doesn't operate within silos and several other departments and stakeholders play a vital role in achieving SEO success. Executives must be able to assess and identify these pain points and limitations in order to make the most profitable investments into SEO. Today, Jordan and Tyson discuss how executives can manage and reduce limitations around SEO within an organization. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&n

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. There’s often a misconception amongst those outside of SEO that SEO is a free source of traffic. It’s up to SEOs and those that manage SEO functions to recognize that SEO is able to bring a lot of value to an organization, but it requires investment for successful scale and growth. Today, Jordan and Tyson discuss what executives should be looking for when it comes to investing in SEO. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;<a href="https://

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. Measuring the impact of SEO creates unique challenges due to the way that the channel grows. As a result, many SEOs struggle to secure buy-in from clients and executives, when showcasing their initiatives and reporting on their progress. Today, Jordan and Tyson discuss goal setting and progress reporting. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;Linked

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. As an SEO, your growth and success depend on whether executives are able to recognize the value you create for the organization. While ambiguity around many of the decisions you make is a given, clearly outlining and communicating around the KPIs you're measuring can build trust with your executive team. Today, Jordan and Tyson discuss setting expectations with executives. Show NotesConnect With:&nbsp;Tyson Stockton &amp; Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn //&nbsp;<a href="https://www.linkedin

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency. Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency. Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans. Show NotesConnect With:&nbsp;Andrew Eagar:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for in-house SEOs to get into SEO product management. Show NotesConnect With:&nbsp;Holly Miller Anderson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager. Show NotesConnect With:&nbsp;Holly Miller Anderson:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" re

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.vo

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses&nbsp;the power of content syndication. Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show NotesConnect With:&nbsp;Amanda Milligan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voic

Austin Armstrong, Co-Founder &amp; CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to&nbsp;achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts. Show NotesConnect With:&nbsp;Austin Armstrong:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Se

Austin Armstrong, Co-Founder &amp; CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO. Show NotesConnect With:&nbsp;Austin Armstrong:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener noreferrer" target="

Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show NotesConnect With:&nbsp;Justin Abrams &amp; Michael Rispoli:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://www.voicesofsearch.com/seo-questions" rel="noopener noreferrer" target="_blank

Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show NotesConnect With:&nbsp;Justin Abrams &amp; Michael Rispoli:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://ww

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities.&nbsp;Today, Dale discusses purpose-driven SEO. Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals. Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://be

Dale Bertrand, President of Fire&amp;Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO. Show NotesConnect With:&nbsp;Dale Bertrand:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benj

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. When AMP came into existence, tech leaders criticized it believing that it was Google’s way of dictating how websites are built. Eight years later,&nbsp;AMP pages no longer receive preferential treatment in Google search results, and Google seems to have acknowledged that they’ll never get an entire web to adopt a single practice. Today, Jordan discusses Google saying goodbye to AMP. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href=

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news.&nbsp;Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO.&nbsp;Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nb

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. Google’s latest standalone product reviews update is testament to the fact that they’re on a mission to get ‘sound purchasing advice’ in front of their billions of users. Much like Google’s core updates, Google advised that this aims to rank content that demonstrates expertise and insight beyond what’s provided by the manufacturer. Today, Jordan discusses Google's new algorithm update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a hre

John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries. Show NotesConnect With:&nbsp;John Pagilo:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of

Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so lucky. Today, Tyson talks about this month’s winners and losers in SEO.&nbsp;Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/c

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must&nbsp;create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks. Show NotesConnect With:&nbsp;Farzad Rashidi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener n

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. Many companies mistakenly spend way too much money pursuing keywords that do not move the needle for their business. Ultimately, ranking favorably on Google search results requires targeted backlinks to ensure your content gets maximum visibility. Today, Farzad discusses finding keyword opportunities. Show NotesConnect With:&nbsp;Farzad Rashidi:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content. Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noo

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs). Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues. Show NotesConnect With:&nbsp;Dan Taylor:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Setting proper expectations is critical when dealing with a variety of stakeholder groups. In enterprise organizations, understanding how to communicate and leverage reports with these different groups will make or break your technical SEO cause. Today, Jordan and Tyson discuss stakeholder management. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // <a href="https://www.linkedin.com/in/tysonstockton/" rel="noopener noreferrer" targ

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. If your partners, leaders, and clients don’t have a firm grasp on general SEO principles, convincing them to do things for technical SEO won’t be easy. If you find yourself having to explain how search engines work repeatedly, you may have an SEO education problem. Today, Jordan and Tyson discuss organizational SEO knowledge and establishing processes to support technical SEO. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // <a hre

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. When you’re in the planning process of a technical SEO strategy, several boxes need to be checked. But the most critical one of all is creating feedback loops to keep all involved parties on track and in the know. Today, Jordan and Tyson discuss executing on a technical SEO strategy. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // Linked

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO.&nbsp;To achieve success within technical SEO, proficiency in a number of hard skills is a must. If you’re unable to understand things like core web vitals, you’re unlikely to identify where the opportunities live within technical SEO. Today, Jordan and Tyson discuss the hard skills required to be successful in the technical SEO space. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // <a href="https://www.linkedin.com/in/tysonstockto

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Of all the segments within SEO, technical SEO may be the most underserved. There aren't many educational resources around the operationalization of these tactics within the organization. Today, Jordan and Tyson discuss why technical SEO is important. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // LinkedInThe Voices

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now that Google isn’t crawling as much as they used to, how much should websites really be prioritizing backlinking strategies? Today, Jordan talks about John Mueller's myths for backlinking. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/compa

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news.&nbsp;Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hr

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in long-tail scenarios. With ripoff domains on the rise, Google seems to be putting MUM to work and getting rid of low quality and spam pages from the rankings. Today, Jordan talks about the unconfirmed spring 2022 Google update. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.link

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on&nbsp;multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization. Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation.&nbsp;Show NotesConnect With:&nbsp;Jeff Coyle:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a hre

James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study. Show NotesConnect With:&nbsp;James Scherer:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;

James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC investments. Instead, content marketing strategies should enable our priority pages to&nbsp;start and continue ranking for high intent, high volume key phrases. Today, James talks about the post and pillar content marketing method. Show NotesConnect With:&nbsp;James Scherer:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank"

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict&nbsp;coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Journalists receive hundreds of pitches regularly, making your approach essential to getting noticed. In addition to entities that have covered you before, what matters is whether your topic is valuable to their audience. Today, Melanie talks about journalism best practices for SEOs. Show NotesConnect With:&nbsp;Melanie Deziel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;

Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product launch feature in Newsweek. But, if your target audience doesn’t read Newsweek, it may not be the best place to invest PR outreach efforts. Today, Melanie talks about how you can increase your chances of getting PR coverage. Show NotesConnect With:&nbsp;Melanie Deziel:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email<

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for driving efficiency when it comes to routine SEO tasks. However, automation can be complex and expensive, so companies must seriously consider which tasks make the most sense to automate. Today, Ashley talks about how to automate website health monitoring. Show NotesConnect With:&nbsp;Ashley Berman Hale:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy’s cannot rely on intuition when it comes to enterprise SEO. Large and complex properties like enterprise websites demand tools that enable data gathering and sharing at scale. Today, Ashley talks about managing website health at the enterprise scale. Show NotesConnect With:&nbsp;Ashley Berman Hale:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer"

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what’s happening with your website, at scale is essential to any technical SEO. Rather than spending valuable time hunting down little bugs, tools exist to understand how to make your website healthy in the eyes of Google. Today, Ashley talks about the resources required to maintain a healthy website. Show NotesConnect With:&nbsp;Ashley Berman Hale:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to search engines, it cannot be crawled. If that page cannot be crawled, it won’t be indexed by search engines, and users won’t come across it during searches. Today, Ashley talks about why the SEO funnel matters for website health. Show NotesConnect With:&nbsp;Ashley Berman Hale:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blan

Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it’s eCommerce or a blog, every modern business needs to have a healthy website. Consumers will abandon frustrating websites, so technical SEO prioritization is a must for businesses. Today, Ashley talks about the importance of website health. Show NotesConnect With:&nbsp;Ashley Berman Hale:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</a

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Content optimization can quickly become a tricky process when handled incorrectly. Especially when trying to assess what to keep, delete, and update. Today, Jordan and Tyson discuss content optimization. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjs

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. How do SEOs enable content writers without slowing down their process? To avoid stifling the creative process, a clear content brief is a great starting point. Today, Jordan and Tyson discuss content creation. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // LinkedInThe Voices of Search Podcast:&nbsp;<a href="https:/

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use to break ground with content teams, managers, and planners. Ultimately, these tools are removing the frictions between SEOs and content teams and enabling more fluid conversations around content. Today, Jordan and Tyson discuss content resource planning. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // <a href="https://www.linkedin.com/in/jordankoene" rel="noopener noreferrer" target="_bl

VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // LinkedInThe Voi

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. When we think about who needs SEO education the most, content writers may come to mind first. Unfortunately, executives and sponsors are often overlooked when they are the ones making the content initiative investments. Today, Jordan and Tyson discuss content ownership. Show NotesConnect With:&nbsp;Tyson Stockton and Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedIn // LinkedIn<strong

Rad Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking equation for SEOs. Technical SEO is just as essential to improving our organic rankings. Today, Rad talks about common eCommerce SEO mistakes. Show NotesConnect With:&nbsp;Rad Paluszak:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noope

Rad Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important ranking factors for Google. Fortunately for link builders, eCommerce’s product variety increases the content creation opportunities. Today, Rad talks about link building for eCommerce websites. Show NotesConnect With:&nbsp;Rad Paluszak:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://ww

Rad Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it comes to link building. This makes it difficult for SEOs to truly know what the best practices are. Today, Rad talks about link building pitfalls. Show NotesConnect With:&nbsp;Rad Paluszak:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" re

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists inevitably helps companies increase brand awareness. B2B tech and SaaS companies are already reaping the benefits of B2B evangelism. Today, Mark discusses the process of finding B2B evangelists. Show NotesConnect With:&nbsp;Mark Raffan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show NotesConnect With:&nbsp;Mark Raffan:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.l

Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show NotesConnect With:&nbsp;Greg Digneo:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://

Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences. Show NotesConnect With:&nbsp;Greg Digneo:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/comp

Micah Fisher-Kirshner, VP of SEO &amp; Content at Turn/River Capital, wraps up discussions on&nbsp;SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. Today, Micah talks about some of the differences between B2B and B2C SEO. Show NotesConnect With:&nbsp;Micah Fisher-Kirshner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email</

VP of SEO &amp; Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on&nbsp;SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show NotesConnect With:&nbsp;Micah Fisher-Kirshner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</stron

Micah Fisher-Kirshner, VP of SEO &amp; Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show NotesConnect With:&nbsp;Micah Fisher-Kirshner:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbs

Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show NotesConnect With:&nbsp;Marcus Tober:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" targ

Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers. Show NotesConnect With:&nbsp;Tyson Stockton:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://w

Co-Founder and Head of Development at Taia Translations, Matija Kovac, wraps up discussions on the importance of localization in your business strategy. As technology continues to advance, localization becomes accessible to more companies. Rather than taking all of our jobs, AI and machine translation advancement continue to create more demand for professional translation services. Today, Matija talks about the future of AI and machine translation. Show NotesConnect With:&nbsp;Matija Kovac:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast

Co-Founder and Head of Development at Taia Translations, Matija Kovac, continues to discuss the importance of localization in your business strategy. Advances in technology have lowered the cost of translating your content for different markets. Before companies can build an effective machine translation solution for internationalization, they must build their translation memory. Today, Matija speaks about how companies can build their translation memory. Show NotesConnect With:&nbsp;Matija Kovac:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast</

Matija Kovac, Co-Founder and Head of Development at Taia Translations, discusses the importance of localization in your business strategy. Just five years ago, the process of localization was complicated and very costly for business. Nowadays, machine learning, AI solutions, and APIs are making localization much smoother and faster. Today, Matija speaks about why localization is critical for international business. Show NotesConnect With:&nbsp;Matija Kovac:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;<a href="https://benjshap.c

PreVisible.io CEO and Co-Founder, Jordan Koene, talks about recent acquisitions in the SEO space. Point solutions are being acquired by big platforms like Semrush and Conductor. Acquisition and consolidation trends show no sign of slowing in 2022. Today, Jordan provides his take on recent acquisitions made by Conductor and Semrush.&nbsp;Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/com

PreVisible.io CEO and Co-Founder, Jordan Koene, talks about Google’s new SERP features. Google’s collection and use of data has always been widely debated. Now that they’ve teamed up with eCommerce giants like Shopify, they have an even deeper level of access now. Today, Jordan discusses what SEOs should know about Google’s new SERP features. Show NotesConnect With:&nbsp;Jordan Koene:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.c

Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren’t spending enough time talking to their customers. As a result, their content often misses the mark for consumers and B2B decision-makers. Today, Skyler talks about why marketing teams fail at content marketing.&nbsp;Show NotesConnect With:&nbsp;Skyler Reeves:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/compan

Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is said about our brand online. But, we can proactively put things in place to minimize the damage.Today, Jason shares his tips on proactive online reputation management. Show NotesConnect With:&nbsp;Jason Barnard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp

Jason Barnard, The Brand SERP Guy at Kalicube, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who your audience is. When Google has that understanding, it can represent you incredibly well to users. Today, Jason talks about knowledge panels for people versus companies. Show NotesConnect With:&nbsp;Jason Barnard:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https

CEO of The SEO Hustler, Zac Almeida, talks about link building. Google has gotten better at understanding natural language processing and topical authority. However, links still remain Google’s definitive way to assess website value. Today, Zac explores whether link building is still important in 2022. Show NotesConnect With:&nbsp;Zac Almeida:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noo

CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But, along with a focus on internal linking, that is what it takes for Google to consider you an expert. Today, Zac shares The SEO Hustler’s findings from a case study on the impact of semantic SEO. Show NotesConnect With:&nbsp;Zac Almeida:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https:/

Zac Almeida, CEO of The SEO Hustler, offers his insights on Google’s assessment of topical authority. We all want to rank for that top spot on Google. But getting there isn’t as simple as doing intensive keyword research anymore. Today, Zac examines topical authority and Google MUM. Show NotesConnect With:&nbsp;Zac Almeida:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" ta

This is our 2nd part conversation with&nbsp;Kevin indig of Shopify.&nbsp;Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google.&nbsp;Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show NotesConnect With:&nbsp;Kevin Indig:&nbsp;Website&nbsp;//&nbsp;LinkedInThe Voices of Search Podcast:&nbsp;Email&nbsp;//&nbsp;<a href="https://www.linkedin.com