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UNFOLDING

English, Finance, 3 seasons, 27 episodes, 19 hours, 53 minutes
About
Welcome to UNFOLDING, hosted by creative mind coach, author and keynote speaker Marko Pfann. On this podcast you’ll find a mix of how-to advice, and exclusive conversations with creative legends, who unfold their personal and professional playbook and show us how they play the big creative game.
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Digital Design Days 2024: The magic of creative events with Filippo Spiezia

Attending a creative event is an exhilarating experience, filled with a unique energy and a sense of magic in the air. The potential is palpable as you connect with like-minded individuals, expand your network, and meet your idols. It’s a chance to escape the demands of clients and the constraints of the real world for a few days, allowing your creative battery to recharge and your soul to rejuvenate.If you want to feel your creative spirit come alive this October, join us at DDD in Milan. This one-of-a-kind festival is designed for the digital creative industry, offering an unparalleled opportunity to immerse yourself in creativity and innovation. Don’t miss out on this extraordinary event. Visit ddd.live and get your ticket now!
7/10/202420 minutes, 46 seconds
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How to create strategic impact as a creative business — Dimitri (Jim) Antonopoulos

My special guest and friend Dimitri (Jim) Antonopoulos made a great point: Creative studios can access big budgets by incorporating strategy into their offerings. Strategy involves making choices to achieve outcomes, which can be challenging for individuals and organizations. The value of strategy for small studios includes increased profits and the ability to have clients that actually follow your lead.
7/3/202449 minutes, 55 seconds
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Useful Not True — The new book by Derek Sivers

Today, we’re discussing Derek Sivers’ new book, which argues that beliefs can be useful even if they’re not true. It challenges conventional views and covers perception fallibility, the utility of various perspectives, and thought reframing for better decision-making and personal growth.
6/26/202454 minutes, 43 seconds
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From Good to Great: Real art connects with everyday people! — With Timothy Goodman

Today, we explore the transformative power of real art that connects with everyday people. My special guest, artist and muralist Timothy Goodman, shares his journey of self-discovery and how he found his artistic voice. From creating murals on the streets of New York City to engaging in social experiments, Timothy emphasizes the importance of creating work that stems from personal experiences and resonates with a broader audience.
6/19/202436 minutes, 49 seconds
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Being true to yourself pays off—listen in to learn how! — With Radim Malinic

To Radim Malinic, being true to oneself is his recipe to being a success creative. We discuss his journey of self-discovery and how he found his true identity as a designer and author. Finding one’s purpose and message in one's work IS what sets you apart from others. We also talk about the challenges of navigating client demands and deadlines while staying true to oneself.
6/6/202445 minutes, 36 seconds
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Unspoken secrets from the creative industry — OFFF BCN'24 Panel Talk

Join us for a fiery discussion on how artists can ride the waves of new technologies without losing their artistic soul. We'll dive into the art of choosing the right talent, celebrating unique styles, and steering clear of the creative hamster wheel. Hear from the masters on the power of personal expression, the dangers of bypassing the basics, and the tightrope walk between passion projects and paying the bills.
5/15/202452 minutes, 59 seconds
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The challenge of leading creative people — With Ekaterina Solomeina

Tune in as I chat with Ekaterina Solomeina, co-founder of London Future Academy. We're cutting straight to the chase on leadership in creativity. The London Future Academy primes top creatives to lead, not just create. We dig into what it takes to steer creative businesses forward and zero in on their Design Leaders program. This is where the real gap—knowing business and leading well—gets filled for creatives at the top. We talk about why designers must get business, linking art to money and strategy, and we tackle how AI is reshaping the creative scene.
5/8/202438 minutes, 2 seconds
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How to get noticed: Present your creative work to stand out — With Stephen Price from STASH Magazine

Join me as I host Stephen Price from STASH, sharing essential strategies on standing out and making an impact in the creative industry. Discover how to get your work featured in publications like STASH by leveraging creativity, technical skill, and emotional depth. Explore the role of characters and storytelling in motion design and learn how to maintain high-quality work over time.Key Takeaways:Understanding STASH: Learn about Stash Media, its role in the motion design industry, and how to utilize the Stash Permanent Collection for inspiration and exposure.Getting Noticed: Tips on blending creativity, technical excellence, and emotional impact to capture attention and feature in top publications.Storytelling and Emotion: The importance of emotion in creative work and how characters can efficiently drive narratives.Keeping Creativity Fresh: Insights on maintaining high standards in creative studios over extended periods.Effective Presentation: Advice on tailoring creative reels to specific clients and understanding publication audiences for better success rates.Advancements in Motion Design: Observations on the evolving quality of explainer videos and accessibility to smaller budgets.Watch the full video for a deeper dive into making your mark in the creative world: Watch Now at www.unfolding.showCrave more of this? Subscribe at Unfolding.show for your weekly dose of straight-shooting advice on thriving in the creative grind.
4/30/20241 hour, 12 minutes, 31 seconds
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Selling Creativity & The Scarcity Mindset — With David C. Baker

This episode is all about moving past the scarcity mindset in your creative business. David stresses the importance of autonomy, specialisation, and embracing AI. David also discussed the importance of focusing your expertise to overcome impostor syndrome and the need to aim high in business.
4/24/202445 minutes, 7 seconds
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How to outpitch big agencies — With Rob Middleton

Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.
4/18/20241 hour, 8 minutes, 28 seconds
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Unstuck yourself! — With Ben Burns

In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big changes and success.
4/10/20241 hour, 2 minutes, 37 seconds
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Your Dogma Sucks — With Andy Starr from Level-C

Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion.Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different.But here's the thing - lots of folks try to hack their way to great branding with quick tips they read in a book or a course. They're after that magic trick that'll solve all their problems. Spoiler: it doesn't exist.Branding isn't about fancy words or just doing what everyone else does. It's not just about a cool logo or your latest LinkedIn photo. True branding digs deep, showing off the real value of what you offer in a way that hits home.Imagine how much smoother things could go if you thought about branding like this. If you made it really work for you.Today, I'm chatting with Andy Starr, the brains behind LEVEL-C along with Marty Neumeier. We're cutting through the fluff and getting straight to the point about how to make branding truly do its job for your creative business.Hit play and dive into a conversation that's all about real solutions, not just wishful thinking. Enjoy the episode—I sure did!
4/3/202457 minutes, 32 seconds