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UI Breakfast: UI/UX Design and Product Strategy Profile

UI Breakfast: UI/UX Design and Product Strategy

English, Technology, 1 season, 346 episodes, 2 days, 21 hours, 43 minutes
About
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
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BDTP. Optimizing Existing Content with Kai Davis

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSurvey-based Research Projects with Becky LawlorAhrefs, Semrush – popular SEO toolsScreaming FrogHotjar – a heat mapping toolFollow Kai on TwitterGet Kai's exclusive resources for BDTP listenersThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/17/202441 minutes, 4 seconds
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Episode 282: Human Connection in Products with Evelyn Gosnell

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Evelyn’s companyEpisode 221: Behavioral Economics with Kristen BermanNegativity Bias, Similarity BiasThe Liking GapThe Science of Change — Irrational Labs’ podcast showCheck out Evelyn’s websiteThis episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/3/202427 minutes, 16 seconds
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BDTP. Data-powered Growth with Arpit Choudhury

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDatabeatsMake (formerly Integromat) — Arpit’s previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/19/202440 minutes, 26 seconds
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Episode 281: Designing for Maps with Loren Baxter

What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFeltGoogle My Maps — simple tool for designing mapsArcGIS, QGIS — popular expert toolsRemix — Loren’s previous place of workMapBox — a platform for map-based productsOpenStreetMap — an open-source projectTippecanoe — tool for tilingTry out FeltFollow Loren on Twitter, LinkedIn, and InstagramThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/5/202434 minutes, 8 seconds
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BDTP. Pricing and Packaging for SaaS with Dan Balcauski

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesProduct TranquilityFollow Dan on LinkedInSaaS Scaling Secrets — Dan’s podcastThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/22/202444 minutes, 24 seconds
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Episode 280: User Interviewing Techniques with Steve Portigal

Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesInterviewing Users — Steve’s bookCheck out Steve’s websiteDollars to Donuts — Steve’s podcastConnect with Steve on LinkedInUse the code UIBREAKFAST to get 20% off the book from Rosenfeld MediaThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/8/202450 minutes, 30 seconds
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BDTP. Running a Portfolio of Products with Tim Schumacher

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notessaas.group — Tim’s companyUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerender, Pipeline CRM, Rewardful — some companies acquired by saas.groupTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/23/202434 minutes, 23 seconds
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Episode 279: Managing Personal Knowledge with Jorge Arango

What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDuly Noted — Jorge’s new bookWhat is a Mind Map?Figure It Out — a book by Steven Anderson and Karl FastObsidian, Roam Research — popular tools for connected note takingDrafts — a tool for temporary thinkingNotebookLM — a project by GoogleCheck out Jorge’s websiteThe Informed Life — Jorge’s podcastThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/9/202434 minutes, 28 seconds
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BDTP. QA in Email Marketing with Michael Wilding

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.Please head over to the episode page for the detailed recap and key takeaways.Show notesDEPT® — Michael’s place of workLitmus, Email on Acid — template testing toolsPostmanFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/26/202425 minutes, 38 seconds
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Episode 278: Product Management with Benjamin Humphrey

What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDovetailFollow Benjamin on LinkedInThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/12/202446 minutes, 35 seconds
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BDTP. Proven Ideas for A/B Testing with Sahil Patel

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/22/202331 minutes
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Episode 277: Designing for Technical Domains with Ridhima Gupta

How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDatabricksWhat To Do If Your Product Isn’t Growing — a writeup on critical user journeys by Austin ChangSend Ridhima an emailConnect with Ridhima on LinkedInCheck out Ridhima’s websiteThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/8/202338 minutes, 45 seconds
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BDTP. Community-led Growth with Lloyed Lobo

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesFrom Grassroots To Greatness — Lloyed’s new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/17/202345 minutes, 11 seconds
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Episode 276: Customer Satisfaction with Debbie Levitt

How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDelta CX — Debbie’s companyCustomers Know You Suck — Debbie’s bookDisruptive Research — a book by Larry MarineDelta CX’s community linksConnect with Debbie on LinkedInThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/3/202334 minutes, 47 seconds
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BDTP. Automated Webinars with Melissa Kwan

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.Please head over to the episode page for the detailed recap and key takeaways.Show noteseWebinar — Melissa’s productZoom, Livestorm, Demio — popular tools for live webinarsHow to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!Connect with Melissa on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/20/202324 minutes, 20 seconds
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Episode 275: Design for Learning with Jenae Cohn

What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDesign for Learning — a book by Jenae Cohn and Michael GreerCheck out Jenae’s websiteConnect with Jenae on LinkedInThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/6/202335 minutes, 18 seconds
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BDTP. Marketing for All-in-one Platforms with Geoff Roberts

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOutseta — Geoff’s productBasecamp, HubSpot — popular all-in-one productsFollow Geoff on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/22/202341 minutes, 10 seconds
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Episode 274: Research Ops with Kate Towsey

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesResearch That Scales — Kate’s bookRespondent, User Interviews, AskableCheck out Kate’s websiteConnect with Kate on LinkedInCha Cha Club — Kate’s closed community for research professionalsThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/8/202337 minutes, 17 seconds
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BDTP. Lifecycle Marketing with Nout Boctor-Smith

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNine Lives DigitalWhat is Product-led Growth?The Ultimate Guide to Account-Based MarketingB2B Marketing Attribution with Steffen HedebrandtConnect with Nout on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/25/202340 minutes, 51 seconds
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Episode 273: Publishing Options for Authors with Louis Rosenfeld

What publishing options are available to first-time authors? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRosenfeld Media — Louis’s publishing companyDesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media’s conferencesA Book Apart, Smashing — “middle ground” publishing optionsFollow Louis on LinkedIn and MediumThe Rosenfeld Review PodcastThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/11/202345 minutes, 31 seconds
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BDTP. Marketing for Humans with Sarah McCredie

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRecurly — Sarah’s place of workGlossier — one of direct-to-consumer pioneers in human marketingSlack — an example of human branding in SaaSState of Subscriptions: What consumers wantConnect with Sarah on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/28/202331 minutes, 29 seconds
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Episode 272: User Respect with Christina Nguyen White

In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLoom — Christina’s place of workFigma, Grammarly, Spotify, Airbnb, Asana, Notion — inspiring productsFollow Christina on Twitter and LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/21/202338 minutes, 31 seconds
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BDTP. Re-engagement Emails with Tim Hart

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesResponse LabsEmail GeeksConnect with Tim on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/14/202329 minutes, 29 seconds
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Episode 271: Wireframing for Everyone with Leon Barnard

Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWireframing for Everyone — a book by Michael Angeles, Leon Barnard, and Billy CarlsonFollow Leon on Twitter and LinkedInBalsamiq Wireframing AcademyGet a copy of Wireframing for EveryoneThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/7/202330 minutes, 5 seconds
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BDTP. Customer Acquisition Strategies with Farzad Rashidi

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRespona — Farzad’s toolUI Breakfast Episode 167: Designing Effective Presentations with Payman TaeiSemrush, Ahrefs, Moz — Farzad’s tool stackOutreach Strategy HubConnect with Farzad on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/30/202342 minutes, 33 seconds
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Episode 270: Prototyping for Mobile with Dan LaCivita

Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPlay — Dan’s productCheck out Play’s YouTube channelApple Human Interface GuidelinesFigma Resource LibraryWebflow ResourcesTry PlayThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/23/202331 minutes, 35 seconds
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BDTP. Prioritizing Engineering Resources with Phil Alves

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDevSquad — Phil’s consultancyDevStats — Phil’s productShape Up — a book by Ryan SingerUI Breakfast Podcast Episode 238: The Allied Team Model with Anthony ArmendarizDORA MetricsSPACE FrameworkSaaS Origin StoriesCheck out Phil’s websiteFollow Phil on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/16/202338 minutes, 23 seconds
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Episode 269: Two Hour Design Sprints with Teresa Cain

Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Problems in 2 Hours — Teresa’s bookTreviPay — Teresa’s place of workEpisode 131: Design Sprint with Jonathan CourtneyFigJam, Miro, Mural, InVision, Balsamiq — collaboration toolsUse their template on Figma2 Hour Design Sprints on UdemyCheck out Teresa’s websiteConnect with Teresa on LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/9/202343 minutes, 38 seconds
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BDTP. Virality & Word of Mouth with Gaurav Vohra

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperhuman — Gaurav’s companyTraction — a book by Gabriel Weinberg and Justin MaresWarby Parker — an example of great customer experienceHow to Model Viral Growth: The Hybrid ModelWhat is K-Factor in Viral Marketing?Snowflake, HubSpot, BigQueryWordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success storiesCheck out Gaurav’s websiteFollow Gaurav on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/5/202342 minutes, 10 seconds
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Episode 268: UI Typography with Oliver Schöndorfer

Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPimp my Type — Oliver’s websiteFigma, Dropbox, Miro — brands with expressive typographyTypeTogether, Blaze Type, FontWerk — Oliver’s favorite foundriesWeb Typography — a book by Richard RutterCheck out Oliver’s YouTube channelRead more on Oliver’s blogFollow Oliver on Instagram and TwitterFind Oliver’s deal for UI Breakfast listeners at pimpmytype.com/ui-breakfastThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/26/202350 minutes, 7 seconds
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BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInVision — Scott’s previous place of workThreadbirdCotton BureauFathom AnalyticsFollow Scott on Twitter and LinkedInCheck out Scott’s websiteLeading From AfarThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/19/202346 minutes, 57 seconds
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Episode 267: Content Testing with Erica Jorgensen

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStrategic Content Design — a book by Erica JorgensenAmazon, Microsoft, Chewy — Erica’s places of workJudy Blume — one of Erica’s favorite authors11 Key Content Design ConsiderationsUserTesting, UserZoom, SurveyMonkeyCloze Test for Reading ComprehensionThe Complete Guide to Heat MapsA Refresher on A/B TestingDesign for Cognitive Bias — a book by David Dylan ThomasThe Cognitive Bias Podcast  — a podcast hosted by David Dylan ThomasUser Experience Lisbon ConferenceButton: The Content Design ConferenceConnect with Erica on LinkedInCheck out Erica’s websiteUse the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/12/202341 minutes, 11 seconds
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BDTP. Personal Motivation in B2B SaaS with Sofia Quintero

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCollie — Sofia’s new product, a tool for engineering teamsEnjoyHQ — Sofia’s previous companyKnow Your Customers’ “Jobs to Be Done”Uncovering Customer Insights with Aggelos MouzakitisCheck out Sofia’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/5/202352 minutes, 44 seconds
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Episode 266: Driving Change with Maria Giudice

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChangemakers — a book by Maria Giudice and Christopher IrelandSCARF Model — a brain-based model developed by David RockEpisode 260: Managing the Design Process with Paul BoagEpisode 239: Product Management for UX with Christian CrumlishConnect with Maria on LinkedInCheck out Maria’s coaching practiceThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/28/202339 minutes, 23 seconds
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BDTP. SaaS Brand Architecture with Karrie Sanderson

Today we have another episode of Better Done Than Perfect. Listen in as we talk toKarrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesTypeform, Smartsheet — Karrie’s previous employersS6E7: Uncovering Customer Insights with Aggelos MouzakitisWynter — a research platformWarby Parker — an example of a consistent brandBrandfolder, Frontify — Digital asset management systemsConnect with Karrie on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/21/202340 minutes, 34 seconds
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Episode 265: Designing for Families with Nathalie Stratton

When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHearth Display — Nathalie’s companyAmazon EchoDuolingo, The Browser Company — great products designed for kidsFollow Nathalie on InstagramGet exclusive access to Hearth DisplayThis episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/14/202330 minutes, 55 seconds
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BDTP. Managing SaaS Growth with Asia Orangio

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMaven — Asia’s companyHacking Growth — a book by Sean Ellis and Morgan BrownSprint — a book by Jake Knapp, John Zeratsky, and Braden KowitzNorth Star KPIVan Westendorp Price Sensitivity SurveyHow Superhuman Built an Engine to Find Product-Market FitPrice Intelligently BlogS6E8: Software Pricing Design with Chris Mele10+ Survey Email Examples for Your SaaS + Free TemplateFollow Asia on Twitter and on LinkedInIn Demand PodcastThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/7/202342 minutes, 47 seconds
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Episode 264: Ecommerce Branding with Abbey McGrew

What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWayfarer Design StudioCreative Market, YouWorkForThem — mockup websitesFollow Wayfarer Design Studio on InstagramFollow Abbey on InstagramCheck out Wayfarer’s resources for designersThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/31/202340 minutes, 17 seconds
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Episode 263: Sharing Work in Progress with Brian Lovin

What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCampsite — Brian’s productEpisode 228: Design Advisory with Brian LovinFollow Brian on TwitterTry Campsite for freeFollow Campsite on TwitterThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/24/202339 minutes, 22 seconds
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Episode 262: Growth Design with Brent Palmer

How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMixpanelShape Up — a book by Ryan SingerFigJam, Notion — shaping toolsConnect with Brent on LinkedInIC2MGMT — Brent’s SubstackCheck out Brent’s websiteThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/17/202333 minutes, 16 seconds
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Episode 261: Storytelling in Marketing with Rebecca L. Weber

How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Writing Coach Podcast with Rebecca L. WeberThe Hero’s Journey — a book by Joseph CampbellAhrefs BlogArpit Choudhury of astorikOn My Bookshelf: Essential books for writersThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/10/202344 minutes, 17 seconds
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BDTP. Software Pricing Design with Chris Mele

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSoftware Pricing PartnersThe three worst B2B SaaS pricing errors – and how to avoid themThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/3/20231 hour, 5 minutes, 11 seconds
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Episode 260: Managing the Design Process with Paul Boag

There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul’s consultancyEpisode 257: White-hat CRO with Paul BoagHow to Test Design Direction in 8 StepsConfirmation Bias in UXAttention InsightHow to Get Clients and Colleagues to Consider User AttentionHow to End the Pain of Shifting Project PrioritiesFrontend Masters: Mastering the Design ProcessGet a free copy of Paul’s bookThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/27/20231 hour, 42 seconds
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BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesheadofgrowth.io — Aggelos’ consultancyWhereby — the case study we’re talking aboutWhat is Jobs to be Done (JTBD)?UI Breakfast Episode 254: Learning to Build with Bob MoestaDemand-Side Sales 101 — a book by Bob MoestaClayton ChristensenSee Aggelos’ service for B2B SaaS teamsConnect with Aggelos on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/17/202351 minutes, 49 seconds
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Episode 259: Designing Services vs Products with Justin Zalewski

How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStudio Science — Justin’s place of workEpisode 254: Learning to Build with Bob MoestaDemand-side Sales 101 — a book by Bob Moesta and Greg EngleStudio Science’s Service BlueprintThe Service Design NetworkGood Services — a book by Lou DowneCheck out Justin’s websiteConnect with Justin on LinkedInThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/10/202338 minutes, 27 seconds
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BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChartMogul – Sid’s place of workGitLab KPIJamin BallSaaS Metrics that matter to InvestorsThe SaaS Metrics that MatterSaaStrFollow Sid on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/3/202337 minutes, 18 seconds
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Episode 258: Data-driven Design Systems with Berk Çebi

How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZeplin — Berk’s productOmlet.dev — their new tool for measuring the success of your design systemAtlassian Design SystemWashington Post Design SystemEpisode 26: Bridging the Gap Between Designers and Developers with Roger DudlerFrontify, Zeroheight — tools for documenting design systemsData-informed Design Systems — a talk by Jan Toman of ProductboardSegment’s resourcesFollow Berk on TwitterThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/27/202332 minutes, 22 seconds
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BDTP. Data Activation for SaaS with David Sepulveda

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesKumospace – David’s place of workdbt logicThe cupcake approach by IntercomTowards Data ScienceSF PythonFollow David on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/20/202333 minutes, 16 seconds
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Episode 257: White-hat CRO with Paul Boag

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul’s website and podcast archivesClick! – Paul’s book on CROAttention Insight, Usability Hub – tools for testing designsPollfish – a survey toolHotjar, Microsoft Clarity – heatmap toolsVWO, Google Optimize – A/B testing toolsBDTP S6E3: Measuring the ROI of Email with Claudiu MurariuGet a free copy of Click!This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/13/202348 minutes, 5 seconds
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BDTP. Creative SEO for SaaS with Monica Lent

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAffilimate – Monica’s SaaSSanity – Affilimate’s CMS of choiceSEO for B2B SaaS with Pawel GrabowskiFollow Monica on TwitterCheck out Monica’s free course, SEO for DevsThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/6/202345 minutes, 57 seconds
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Episode 256: The Business of UX Writing with Yael Ben-David

As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Business of UX Writing – Yael’s bookA Book Apart – the book’s publisherFundbox, MyHeritage – Yael’s previous companiesEpisode 242 with Rafa CondeRICE analysisMicrocopy: The Complete Guide – a book by Kinneret YifrahStrategic Writing for UX – a book by Torrey PodmajerskyCheck out Yael’s websiteFollow Yael on Twitter and MediumThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/23/202235 minutes, 49 seconds
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Episode 255: Running a Design Vision Program with Nick Myers

How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPatreon – Nick’s current place of workCooper, Fitbit, Trulia, Facebook – Nick’s previous places of workJack Conte – CEO and co-founder of PatreonDesign Sprint, Design Thinking – popular methodsConnect with Nick on LinkedInThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/16/202238 minutes, 35 seconds
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Episode 254: Learning to Build with Bob Moesta

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLearning to Build – Bob’s latest bookDemand-side Sales 101Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentorsUserlist – Jane’s SaaSSlack, Basecamp, Intercom, QuickBooks – disruptor productsTony Robbins, Gary Vaynerchuk – popular coachesChoosing CollegeThe Jobs-To-Be-Done HandbookFollow Bob on Twitter and LinkedInThe ReWired GroupThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/9/202237 minutes, 24 seconds
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Episode 253: Brand Voice & Tone with Reese Fuller

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & Co – Reese’s place of workApple’s Human Interface GuidelinesMailchimp’s Content Style GuideConsumer Packaged Goods DirectoryThingtestingThe Brand IdentityUX Content CollectiveContent + UXConnect with Reese on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/2/202235 minutes, 18 seconds
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BDTP. Measuring the ROI of Email with Claudiu Murariu

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytics toolDreamHost emailsFollow Claudiu on Twitter and LinkedInThe Data-led PodcastSend Claudiu an emailThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/25/202247 minutes, 7 seconds
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Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFrom Solo to Scaled – Natalie’s bookWomen Talk Design – a speaker bureau for women in designEpisode 237 with Yuval KeshtcherRedundant, obsolete, or trivial (ROT)Episode 118 with Gerry McGovernDigital asset management (DAM) systemDrupal, Oracle WCS, Adobe Experience Manager – popular content management systemsUse the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld websiteVisit Natalie’s websiteFollow Natalie on Twitter and LinkedInThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/18/202236 minutes, 41 seconds
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BDTP. Content Curation with Jonathan Gandolf

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesThe Juice – Jonathan’s content curation platform for B2B professionalsBDTP S5E2: Building Two-sided Marketplaces with John DohertyUI Breakfast Episode 175 with Dru RileySparkToro – a tool by Rand FishkinG2 – business software and services reviews siteBDTP S5E4: Survey-based Research Projects with Becky LawlorThe Cold Start Problem – a book by Andrew ChenFollow Jonathan on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/11/202238 minutes, 2 seconds
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Episode 251: Retail Branding with Todd Maute

How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCBX – Todd’s company, a branding agencyKroger, Walmart, Target, Trader Joe’s – popular retailers in the USDieline – a resource for packaging inspirationMintel’s Global New Products DatabaseReach out to Todd via emailThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/4/202254 minutes, 29 seconds
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BDTP. Email Deliverability with Lauren Meyer

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSocketLabs – Lauren’s place of workPatrick McKenzie’s Twitter thread about self-hosting emailsGoogle Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocolsSpamhaus, SpamCop – spam blocklist providersFollow SocketLabs on TwitterFollow Lauren on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/28/202239 minutes, 2 seconds
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Episode 250: The Laws of Creativity with Joey Cofone

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBaron Fig – Joey’s companyThe Laws of Creativity – Joey’s bookUse the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)Follow Joey on Twitter and InstagramThis episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/21/202244 minutes, 14 seconds
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BDTP. Email Strategy with Samar Owais

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesEmails Done RightJoanna Wiebe – founder of CopyhackersVal Geisler – an email strategist and educatorJoin Samar’s list to get updates about her upcoming SaaS email strategy courseFollow Samar on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/17/202233 minutes, 48 seconds
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Episode 249: Slow Design with Pree Kolari

What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesKlaviyo — Pree’s place of work UI Breakfast Episode 242 with Rafa CondeDesign Books for EntrepreneursThinking, Fast and Slow – a book by Daniel KahnemanDesign for the Real World – a book by Victor PapanekFollow Pree on LinkedIn and TwitterThis episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/7/202234 minutes, 7 seconds
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BDTP. Product-led Growth with Todd Olson

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPendo – Todd’s SaaSMeasuring and Managing Performance in Organizations – a book by Robert AustinMailchimp, Datadog – SaaS companies with freemium plansFollow Pendo on Twitter and LinkedInFollow Todd on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/30/202241 minutes, 26 seconds
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Episode 248: Mapping Conversations with Rebecca Evanhoe

These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesConversations with Things – Rebecca’s book with Diana DeibelUI Breakfast Episode 68 with Jonathan StarkUI Breakfast Episode 173 with Sina KahenSiri, Alexa – some of the first voice assistantsWizard of Oz testingRoo – Planned Parenthood’s chat botVoiceflow, Botmock, Botsociety – popular mapping toolsFollow Women in Voice on Twitter and LinkedInLisa Falkson, Cathy Pearl – conversational designersFollow Rebecca on TwitterThis episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/23/202241 minutes, 10 seconds
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BDTP. Founder-led Sales with Josh Ho

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesReferral Rock – Josh’s productStreak – a simple CRM toolHubSpot – a popular CRM toolSteli Efti – a thought leader in sales, CEO of CloseThe Sales Acceleration Formula – a book by Mark RobergeSearching for SaaS PodcastMarketing Retro PodcastFollow Josh on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/16/202242 minutes, 42 seconds
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Episode 247: Self-audit for Designers with Rajeev Subramanian

How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesShift UX – Rajeev’s career advisory program for UX designers and researchersThe UX Self-Evaluation GuidebookUI Breakfast Episode 237 with Yuval KeshtcherUI Breakfast Episode 178 with Meg LewisBranding Pays – a book by Karen KangReinventing You – a book by Dorie ClarkFollow Rajeev on LinkedIn and TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/9/202232 minutes, 28 seconds
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BDTP. Product Monetization with John Kotowski

Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBuyerson, Inc. — John’s consultancySaaS Monetization: The Secret Weapon for GrowthHow to Write a Pricing Update Email: 14 Examples from Real SaaS CompaniesHow To Price Your Product: A Guide To The Van Westendorp Pricing ModelFollow John on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/2/202242 minutes, 39 seconds
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Episode 246: Running a Profitable Email List with Chase Dimond

How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEmailUp – Chase’s SaaS companyBoundless Labs – Chase’s ecommerce marketing agencyKlaviyo – Chase’s email platform of choicePodia, Gumroad – platforms for launching coursesZapierSubstackMoonClerk – a payment processorThe Ecommerce OpportunityFollow Chase on TwitterThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/26/202248 minutes, 36 seconds
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BDTP. Now/Next/Later Roadmapping with Janna Bastow

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.Please head over to the episode page for the detailed recap and key takeaways.Show notesProdPad – Janna’s productSimon Cast – Janna’s co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore’s talk at Mind the Product 2012Mind the Product – the world’s largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/19/202240 minutes, 18 seconds
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Episode 245: Engaging In-product Experiences with Pulkit Agrawal

What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChameleon – Pulkit’s productChameleon’s inspiration galleryPage Flows – a library of elementsUserOnboard.com – a resource for UX tips and suggestions by Samuel HulickSnowflake – a data warehouse solutionIntercom – a popular all-in-one toolGrowth.Design – a resource for case studiesFollow Pulkit on LinkedInWin an in-product audit from ChameleonThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/29/202238 minutes, 54 seconds
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Episode 244: Employee Experience with Jen Briselli

What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow – a strategic design consultancyEleni Stathoulis – director of design at Mad*PowUserlist – Jane’s SaaS productReinventing Organizations – a book by Fredrick LalouxAn Everyone Culture – a book by Robert Kegan and Lisa Laskow LaheyFollow Jen on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/22/202249 minutes, 43 seconds
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BDTP. Finding Product-market Fit with Andrew Reifman

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMakeswift – Andrew’s productAlan Pledger – co-founder and CEO of MakeswiftGuillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of VercelBrand New – UnderConsideration’s blogColossalTobias van Schneider – creator of Semplice and MyMindFollow Andrew on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/18/202232 minutes, 48 seconds
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Episode 243: Orchestrating Customer Experience with Gene Lee

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMailchimp – the popular email marketing platformRazorfish, Chase, Scholastic, PlayStation – Gene’s previous places of workUI Breakfast Episode 26 with Roger DudlerMailchimp's style guide on Voice & ToneFigma – a vector graphics editor and prototyping toolMiro – a visual collaboration toolQualtrics – Voice of the Customer toolUserlist – Jane’s SaaS productFollow Gene on LinkedInBecome Gene’s mentee at ADPListThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/8/202242 minutes, 31 seconds
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BDTP. Survey-based Research Projects with Becky Lawlor

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSparkifico – Becky's research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular survey toolsQUAID – an online tool that helps evaluate survey questionsQuestionnaire Design – a book by Ian BraceFollow Becky on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/1/202244 minutes, 45 seconds
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Episode 242: Introducing Fun Into Your Work with Rafa Conde

How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAlong — Rafa’s productEpisode 240: Designing for Play & Delight with Richard WardSam Soffes, Bryn Jackson — Rafa’s co-foundersNetlify, GitHub — good examples of fun design​​Bringing Up Bébé — a book by Pamela Druckermanrafa.design — Rafa’s personal siteHand Mirror — Rafa’s Mac AppBooby Track — a breastfeeding appLayout.fm — Rafa’s podcastFollow Rafa on TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/28/202238 minutes, 3 seconds
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BDTP. Google Analytics with Julian Juenemann

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMeasureSchool — Julian’s membership companyMixpanel, Kissmetrics, Amplitude — popular analytics toolsGA4 — the new version of Google AnalyticsGoogle Tag Manager, Google Data Studio, Google Search Console — adjacent Google data productsMeasure Masters — Julian’s MeasureSchool membership programSubscribe to the MeasureSchool YouTube ChannelFollow Julian on TwitterFollow MeasureSchool on TwitterSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/22/202237 minutes, 40 seconds
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Episode 241: Life & Death Design with Katie Swindler

How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLife and Death Design — Katie’s bookAllstate — Katie’s place of workRosenfeld Media — Katie’s publisher“Sound Icons” — a chapter in Katie’s bookSources of Power: How People Make Decisions — a book by Gary KleinThinking, Fast and Slow — a book by Daniel KahnemanHumankind: A Hopeful History — a book by Rutger BregmanConflict: How Soldiers Make Impossible Decisions — a book by Neil D. ShortlandFollow Katie on TwitterFollow Katie on LinkedInToday’s SponsorThis episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/11/202241 minutes, 36 seconds
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BDTP. Building Two-sided Marketplaces with John Doherty

Today we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCredo — John’s product, a marketplace for agenciesEditorNinja — John’s new companyHow to Edit Content with Kieran TieUserlist Consultants DirectoryThe Cold Start Problem — book by Andy ChenEmail Automation Data & Integrations with Colin NederkoornFollow John on TwitterEmail John at [email protected]  or [email protected] show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/4/202251 minutes, 39 seconds
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Episode 240: Designing for Play & Delight with Richard Ward

Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOtter.ai — Richard’s place of workFrog Design, MetaLab — famous design agenciesDonut, Bonusly — examples of playful toolsEpisode 91: Meaningful Motion in UX with Adrian ZumbrunnenPitch — a presentation design toolDribble, Product Hunt, Design Sprint Kit — resources for design inspirationOutline — Google’s tool for VPNPage Flows — a collection of UX flowsRetool — a tool for quickly building internal toolsCareers at Otter.aiOtter.ai free trialToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/28/202237 minutes, 32 seconds
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BDTP. B2B Marketing Attribution with Steffen Hedebrandt

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on LinkedInTry Dreamdata for freeSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/24/202238 minutes, 29 seconds
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Episode 239: Product Management for UX with Christian Crumlish

Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesProduct Management for UX People — Christian’s new bookEllen Chisa — Christian’s role modelVirality metricRich Mironov — another of Christian’s mentorsFollow Christian on TwitterFollow Christian on LinkedInUse promocode UIBREAKFAST0222 for a discount on Christian’s bookToday’s SponsorThis episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/13/202240 minutes, 10 seconds
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BDTP. SEO for B2B SaaS with Pawel Grabowski

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSmashing Copy — Pawel’s SEO-focused Content Agency for SaaSLink Building Strategy with Alan SilvestriFollow Ruben Gamez on Twitter for SEO adviceHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistSEMrush, Google Search Console, AccuRanker — SEO tools Pawel usesTopic clusters — pieces of content arranged around a central themeBook a call with Pawel at Smashing CopySponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/6/202242 minutes, 32 seconds
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Episode 238: The Allied Team Model with Anthony Armendariz

Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFunsize — Anthony’s design agencyFunsize Ventures — Anthony’s design-for-equity partnershipsEpisode 228: Design Advisory with Brian LovinGeneral Assembly, Designlab — famous design bootcampsListen to The Hustle PodcastFollow Funsize on InstagramFollow Anthony on TwitterFollow Anthony on LinkedInToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/29/202242 minutes, 15 seconds
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BDTP. Link Building Strategy with Alan Silvestri

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGrowth Gorilla — Alan’s companyAhrefs, Majestic SEO — tools for link analysisHARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)Follow Alan on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/22/202243 minutes, 19 seconds
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Episode 237: UX Writing vs. Content Design with Yuval Keshtcher

Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUX Writing Hub — Yuval’s educational platformEpisode 134: UX Writing with Yuval KeshtcherEpisode 155: Writing Microcopy with Yael Ben-DavidUX Writing vs. Content DesignSmashing Copy — SEO consultancy, also doing “content strategy”Atomic Design — a book by Brad FrostSketch, Adobe XD, Figma — popular design toolsIntuit’s content design systemTop 16 Content Style Guides 2022 (and How to Use Them)Mailchimp content style guideMonzo content style guide by Harry AshbridgeStrategic Writing for UX — a book by Torrey PodmajerskyContent Design — a book by Sarah RichardsMicrocopy: The Complete Guide — a book by Kinneret YifrahNicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer LeeUX Collective on MediumMeasure What Matters — a book by John DoerrUX Writing Hub Free CourseWriters in Tech podcastUX Writing Hub blog Don’t Make Me Think — a book by Steve KrugJust Enough Research — a book by Erika HallPredictably Irrational — a book by Dan ArielyNudge — a book by Richard ThalerThe Hook — a model by Nir EyalNielsen Norman Group —  world leaders in research-based user experienceThe UX Writing AcademyFollow Yuval on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/19/202237 minutes, 18 seconds
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BDTP. Conversion Copywriting with Chris Silvestri

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesConversion Alchemy — Chris’s copywriting and design businessQuinn Zeda — founder of Conversion CrimesClickUp — an example of a cohesive experienceHotjar, Smartlook — tools for measuring user behaviorClickUp, Balsamiq — examples of great blog designBaymard Institute — group that has research on usability studiesCopyhackers — a popular resource for conversion copywritersMECLABS Institute — resource for understanding buying behaviorConversion Alchemy Journal — Chris’s daily newsletter Follow Chris on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/8/202232 minutes, 34 seconds
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Episode 236: Customer Development with Michele Hansen

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDeploy Empathy — Michele’s bookSoftware Social — Michele’s podcastThe Mom Test — a book by Rob FitzpatrickLean Customer Development — a book by Cindy AlvarezInterviewing Users — a book by Steve PortigalFollow Michele on TwitterToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/5/202237 minutes, 30 seconds
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Episode 235: UX Hiring with Sarah Doody

How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCareer Strategy Lab — Sarah’s six month UX career acceleratorEpisode 42: Hiring for UX Positions with Sarah DoodyShopify, Gusto — examples of companies who build reputations as employersHelp! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionalsDon’t Make Me Think — a book by Steve KrugFollow Sarah on TwitterFollow Sarah on InstagramSubscribe to Sarah on YouTubeToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/21/202234 minutes, 22 seconds
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Episode 234: Asynchronous Communication with Brian Casel

How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZipMessage — Brian’s product, a tool for asynchronous communicationAudience Ops, ProcessKit — Brian’s previous productsUI Breakfast Podcast. Episode 85: Validating Your SaaS Product with Brian Casel2021, a 'shake-up' yearHow Stripe Manages Remote & Hybrid Work and CultureBasecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for BrianUI Breakfast Podcast. Episode 154: Refactoring UI with Adam Wathan and Steve SchogerSend Brian a ZipMessageFollow Brian on TwitterBootstrapped Web — Brian’s podcast with Jordan GalOpen Threads — Brian’s personal podcastToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/9/202228 minutes, 16 seconds
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BDTP. Building in Public with Noah Bragg

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPotion — Noah’s productNotion — a popular knowledge management toolJustin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in publicNoah’s YouTube ChannelScreenFlow — a video editing toolTwitter Notion CommunityNotion’s Facebook groupFollow Noah on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/25/202237 minutes
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Episode 233: Demystifying Product Funnels with Rachel Obstler

What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHeap — Rachel’s place of work, a product analytics toolBetter Done Than Perfect. Driving Behavior Change with Ashutosh PriyadarshyHeap’s Alternate Paths FeatureOpenView’s resources on product-led growthHeap’s Digital Experience Insights ReportToday’s SponsorThis episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. Get started for free to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/21/202231 minutes, 55 seconds
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BDTP. Web Copy for SaaS with Ekaterina Howard

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedInSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/12/202228 minutes, 27 seconds
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Episode 232: Designing Conversations with Daniel Stillman

What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGood Talk — Daniel’s bookEpisode 224: Service Design with Eleni StathoulisHigh Output Management — a book by Andrew GroveCrucial Conversations — a popular book about conversationsYour next meeting should be silentZencastr — a podcasting recording toolMural — a popular collaboration toolThe Conversation Factory — Daniel’s podcastInsiders Group — Daniel’s extended resourcesFree course to explore the facilitator hatsFacilitation masterclass — for those who have prior facilitation experienceGood Talk, the free chapters Follow Daniel on TwitterToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/4/202256 minutes, 6 seconds
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BDTP. SaaS Content Strategy with Nicole Kow

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesnicolekow.com — Nicole’s consultancyCodeSubmit, TrekkSoft — some of Nicole’s clientsReddit, Quora — great locations for researchOn Writing Well — a book by William ZinsserDon't Make Me Think — a book by Steve KrugElizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writersAnimalz — content marketing agencyAsana, Intercom — companies with examples of strong written contentGrow Your Content Marketing as a Team of OneThe Evolution of Developer Salaries: Looking Back 20 YearsDeveloper Burnout: Why It Happens and What We Can Do About ItSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/31/202222 minutes, 24 seconds
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Episode 231: Organizing Meetups with Jon Setzen

How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCreativeMornings LA — the CreativeMornings chapter Jon ledTina Roth Eisenberg — founder of CreativeMorningsKandji — Jon’s current place of employmentSwissmiss — a design blog run by Tina Roth EisenbergDrew Kelly’s Instagram — teaching in North KoreaEpisode 165: Designing Event Experiences with Paul CampbellApply to start a chapterTim Hunter, Wet Design — a CreativeMornings LA talk on water featuresSmallhours.co — Jon’s personal websiteToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/21/202245 minutes, 24 seconds
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BDTP. How to Edit Content with Kieran Tie

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChatty.so — Kieran’s editorial serviceGrammarly, Writer.com — proofreading toolsGoogle Docs, Quip — collaborative word processing toolsFollow Kieran on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/17/202241 minutes, 32 seconds
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Episode 230: Design Systems for SaaS with Pek Pongpaet

How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesImpekable — Pek’s agencyApple HIC, Google Material Design, Tailwind — popular design systemsEpisode 103: UX Personalization with Samuel HulickWorkday Canvas Design System — example of another design systemEpisode 228: Design Advisory with Brian LovinFree UI Kits for Adobe XD — including kits made by ImpekableWhat is UX? — Pek’s podcastS2E3 Designing for Millions of Arduino DevelopersFollow Pek on LinkedInFollow Pek on TwitterToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/7/202247 minutes, 14 seconds
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BDTP. SaaS Positioning with Marc Thomas

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/3/202247 minutes, 10 seconds
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Episode 229: Object-Oriented UX with Sophia Prater

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOOUX.com — Sophia’s websiteThe Object-Oriented User — Sophia’s articleUserlist, ActiveCampaign — popular email marketing toolsThe ORCA process — the 15-step design processThe UI Audit — Jane’s bookOO User Interfaces — a book by Dave CollinsAtomic Design — a book by Brad FrostThe Object Map — the quick start guideMural, Miro — popular visualization toolsCTA MatrixSketch, Figma, Adobe XD — popular design toolsHubSpot, Athena Healthcare, Webflow — examples of great OOUX designOOUX.com/hi/uibreakfast — resources and coupon code for listenersFollow Sophia on TwitterToday’s SponsorThis episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/24/202147 minutes, 58 seconds
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BDTP. Producing Technical Content with Karl Hughes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDraft.dev — Karl’s agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021Sarah Doody’s NewsletterThe Big Blog Promotion ChecklistDraft.dev BlogFollow Karl on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/17/202146 minutes, 58 seconds
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Episode 228: Design Advisory with Brian Lovin

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGitHub — Brian’s current companySpectrum, Facebook, Buffer — Brian’s previous places of workStaff Design — Brian’s most recent side projectDesign Details — Brian’s design news podcastUserlist — Jane’s SaaS productWhat I've learned so far about design advising and angel investingForm Capital — early-stage fund with a focus on designBootstrap, Tailwind CSS, Chakra.ui — popular design frameworksClerky, DocuSign, SignWell — document signing systemsHuddle.works — finding designers that work for equityLess Annoying CRM — not a flashy design, but it works wellLinear.app, Height.app — examples of modern, stylish designsBrian’s websiteFollow Brian on TwitterToday’s SponsorThis episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/10/202138 minutes, 45 seconds
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BDTP. Live Streaming with Cassidy Williams

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCassidy’s Twitch channelLearn with Jason — a live learning site for developersTwitch, YouTube — popular streaming platformsOBS, Streamlabs, Twitch Studio — streaming desktop appsSocket Studio — open source software for enhancing Twitch streamsShure MV7, Blue Yeti — popular microphonesSony A6100 — Cassidy’s streaming cameraElgato Key Lights — a compact lighting optionFollow Cassidy on GitHubFollow Cassidy on TwitterCassidy’s website and newsletterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/3/202141 minutes
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Episode 227: Product Design Exercises with Artiom Dashinsky

How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Product Design Exercises — Artiom’s bookSwag Fair — Artiom’s current companyWeWork — Artiom’s previous place of workCracking the Coding Interview — book by Gayle Laakmann McDowellCracking the PM Interview — book by Gayle Laakmann McDowell and Jackie BavaroArtiom’s websiteFollow Artiom on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/26/202143 minutes, 34 seconds
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BDTP. Education in Marketing Automation with Chris L. Davis

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutomation Bridge — Chris’s companyLeadpages, ActiveCampaign — Chris’s previous places of workSix Sigma — a popular business process frameworkChris’s Facebook GroupAll Systems Go! Podcast — Chris’s podcastFollow Chris on TwitterExplore automation resources on their websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/19/202127 minutes, 35 seconds
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Episode 226: Building an Agency Brand with Massimo Zefferino

How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show Noteszfactor — Massimo’s design agencyEpisode 178: Your Personal Design Style with Meg LewisOld is a state of mind — how to battle ageism in designShawn Carlisle — Massimo’s co-hostEveryone Hates Marketers — a podcast by Louis GrenierFollow Massimo on InstagramFollow Massimo on LinkedInThe Angry Designer — Massimo’s podcastToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/12/202147 minutes, 12 seconds
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BDTP. Your Go-to-Market Strategy with Lucy Heskins

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn BourgoinThe Mom Test — a book by Rob FitzpatrickTraction — a book by Gabriel WeinbergDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanesProduct-Led Growth: How to Build a Product That Sells Itself — a book by Wes BushProduct-Led Growth Slack community — a resource for product-led growth marketersCustomer-led growth — go-to-market strategy that involves salesForget the Funnel — a resource for customer-led-growth marketingGet Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian BalfourIntercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing PlaybookLucy’s blogFollow Lucy on TwitterFollow Lucy on  LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/5/202142 minutes, 10 seconds
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Episode 225: Design for Non-Designers with Tracy Osborn

Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHello Web Design — Tracy’s bookTinySeed — Tracy’s current place of workUserlist — Jane’s product (also a TinySeed company)No Starch Press — Tracy’s publisherEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerSavvyCal — fellow TinySeed company with an eye for designDerrick Reimer — founder of SavvyCalDesigner Fund — a design-focused investment groupTracy’s websiteFollow Tracy on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/29/202129 minutes, 16 seconds
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BDTP. Business Automation with Jimmy Rose

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesContent Snare — Jimmy’s SaaS productZapier, Integromat, IFTTT — popular automation toolsCalendly, SavvyCal — scheduling toolsSuperhuman — a Gmail clientFront, Intercom — shared inbox toolsElgato Stream Deck — a tool for streamingTouch Portal — the Android app for controlsZapier Lead Score — an integration for scoring leadsZapier Email Parser — a built-in email parserZapier vs. Integromat YouTube videoTypeform — a popular form builderDropbox, Google Drive — popular cloud storage optionsClickUp, Monday.com — project management systemsNotion, Dropbox Paper — other collaboration toolsjimmyrose.me — Jimmy’s website on automationFollow Jimmy on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/22/202136 minutes, 43 seconds
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Episode 224: Service Design with Eleni Stathoulis

Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow — Eleni’s companyServicedesigntools.org — a resource for service designersFour Seasons: The Story of a Business Philosophy — a book by Isadore SharpFind Elena’s writing on MediumFollow Eleni on TwitterToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/15/202132 minutes, 3 seconds
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BDTP. Email Automation & Customer Experience with Jordan Skole

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutobooks — Jordan’s current place of workMastering Email Software with Brennan DunnUI Breakfast Podcast. Episode 105: Website Personalization with Brennan DunnCI/CD — continuous integration and continuous deliveryCustomer ExperienceVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksJoanna Wiebe — founder of CopyhackersJTBD FrameworkMiro, Mural — popular visualization toolsBob Moesta — an authority in the field of JTBDDemand-Side Sales — a book by Bob MoestaHero’s Journey MonomythThe Hero’s Journey — a book by Joseph CampbellFollow Jordan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/11/202142 minutes
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Episode 223: How to Market Yourself with Shawn “Swyx” Wang

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSwyx.io — Shawn’s websiteThe Coding Career Handbook — Shawn’s bookTwo Sigma, Netlify, AWS — Shawn’s previous places of workTemporal — Shawn’s current place of workHow to Market Yourself without Being a CelebrityTwitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audienceThe Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim UrbanBuilding a CFP Process — Shawn’s blog post on public speakingNader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel scheduleThe Swyx Mixtape — Shawn’s podcastEpisode 205: Building Your Platform with Corbett BarrDescript — an all-in-one audio and video editing tool with transcriptionFollow Shawn on TwitterGet 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30Today’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/6/202147 minutes, 4 seconds
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BDTP. Email Automation Data & Integrations with Colin Nederkoorn

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCustomer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegment’s Data Collection Best Practices — a resource for developing your data tracking planFollow Colin on TwitterColin’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/24/202137 minutes, 45 seconds
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Episode 222: The "Franchise" Philosophy with Jordan Skole

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAutoBooks — Jordan’s current place of workAmbassador, ActiveCampaign — some of Jordan’s previous employersUPC Code Manager — Jordan’s productCompound Growth — Jordan’s article on the franchise philosophyNathan Baschez — works in podcast media, UI designBetter Done Than Perfect — Jane’s show at UserlistBiggerPockets forum — real estate investing resourceTAM — total addressable marketJoanna Wiebe — founder of CopyhackersVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksFarnam Street — a resource for mental modelsFollow Jordan on TwitterVentures & Adventures — Jordan’s siteToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/20/202139 minutes, 28 seconds
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BDTP. Segments & Lead Scoring with Jason Resnick

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/10/202137 minutes, 11 seconds
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Episode 221: Behavioral Economics with Kristen Berman

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDan Ariely — Kristen’s co-founderWikipedia’s List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane’s tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20% off using promocode UIBREAKFASTIrrational Labs Newsletter — great resource on behavioral economicsPredictably Irrational — a book by Dan ArielyInfluence — a book by Robert CialdiniFollow Kristen on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/3/202138 minutes, 36 seconds
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Episode 220: Best Practices in Design with Karl Gilis

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAGConsult — Karl’s consultancyEpisode 111: Effective Website Navigation with Els AertsEpisode 118: Customer Top Tasks with Gerry McGovernDon’t Make Me Think — a book by Steve KrugNielsen Norman Group — usability experts who publish the most trusted guidelines in the industryBaymard Institute — another organization to go for trusted guidelinesUser Interface Engineering — Jared Spool’s consultancyEpisode 148: SaaS Websites with Josh GarofaloStart With Why — a book by Simon SinekZalando — one ecommerce exampleFollow AGConsult founders, Karl & Els, on TwitterFollow Karl on LinkedInToday’s Sponsor This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/23/202143 minutes, 51 seconds
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BDTP. Mastering Email Software with Brennan Dunn

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/13/202151 minutes, 32 seconds
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Episode 219: Crowdfunding a Book with Jeremy Slagle

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHappy Cargo Books — Jeremy’s book project with Beth StaffordSlagle Design — Jeremy’s design studioEpisode 149: Tech Education for Kids with Miriam TocinoDropbox Paper — a collaboration toolKickstarter, GoFundMe — popular crowdfunding optionsSquarespace — a popular CMSStudio Neat pens — a great product exampleIt Will Be Exhilarating — a book by Studio NeatFind Jeremy at Slagle DesignFollow Jeremy on Twitter and InstagramToday’s Sponsor This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/6/202145 minutes, 40 seconds
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Episode 218: Building a Calm Company with Hanne Vervaeck

Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIt Doesn’t Have to Be Crazy at Work — book by Jason Fried at BasecampTraction System — a goal setting frameworkPeter Thiel Principle — the best individual contributors may not make the best leaders of that roleTheme Builder — one of the big projects at Thrive ThemesFollow Hanne on LinkedInFollow Thrive Themes on TwitterToday’s Sponsor This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/23/202141 minutes, 31 seconds
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BDTP. Building HR Software with Jonny Burch

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.Please head over to the episode page for the detailed recap and key takeaways.Show notesProgression — Jonny's career growth productProgression.fyi — the original free resourceDeliveroo — a popular UK-based delivery company, similar to Uber EatsDovetail — a tool for capturing product insightsFigma — web-based design tool, a community of design advocatesGainsight — customer success and product experience softwareSegment — a popular customer data platform (CDP)Mixpanel — a tool for event-based analyticsChargebee — a subscription billing & revops platformChartMogul — a tool for revenue analyticsSmartlook — a tool for user behavior tracking, similar to FullStoryFollow Jonny on TwitterFollow Progression on TwitterEmail [email protected] and mention UIBREAKFAST to claim your product discountThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/19/202142 minutes, 2 seconds
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Episode 217: Intuitive Product Design with Fabricio Rosa Marques

What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPitch — Fab’s place of work, a tool for building presentationsTower — Fab’s previous place of workChristian Reber — co-founder of PitchDieter Rams — legendary designer known for being opinionatedFigma — a popular design toolSlack, Discord, Canva, Zoom, Around, Yac, Webflow — popular online toolsFollow Fab on TwitterFollow Pitch on TwitterToday’s Sponsor This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/9/202141 minutes, 55 seconds
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Episode 216: Meeting Facilitation with Douglas Ferguson

Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesVoltage Control — Douglas’s consulting companyMagical Meetings — Douglas’s book on getting the most out of meetingsExtreme Programming, Agile, Scrum, Lean, Design Thinking — popular methodologiesFacilitation Lab — weekly community meetings at Voltage Control, ThursdaysGoogle Docs, MURAL, Miro, Figma — popular tools for live collaborationRACI chart — responsible, accountable, consulted or informedMagical Meetings resourcesVoltage Control’s blogVoltage Control’s courses & workshopsFollow Douglas on  TwitterToday’s Sponsor This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/25/202139 minutes, 52 seconds
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BDTP. Driving Behavior Change with Ashutosh Priyadarshy

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesIntercom — a popular live chat toolTypeform — a popular survey toolSuperhuman — a popular email client with high-touch onboardingAmplitude, FullStory — product analytics and insights toolsConnect with Ashutosh at [email protected] Ashutosh or [email protected] to get three free months of SunsamaThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/18/202143 minutes, 1 second
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Episode 215: Co-Founder Relationships with Shai Schechter

A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRightMessage — Shai’s product with Brennan DunnDouble Your Freelancing — Brennan’s Previous BusinessThe story of Userlist, Inc. — Jane’s co-founder storyThe only wrong answer is 50/50: Calculating the co-founder equity split — an article by Dan ShapiroCasey Graham — the growth coach who helped Shai and BrennanThe Synergist Quiz — the test to figure out your personality type (Visionary, Operator, Processor, Synergist)Rubber Duck Programming — arriving at solution after problem explanationFollow Shai on TwitterSign up for Shai’s newsletterToday’s Sponsor This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/11/202138 minutes, 54 seconds
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Episode 214: Growing Your Design Career with Scott Belsky

How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBehance — Scott's previous productAdobe — Scott’s current place of workEpisode 86: The Future of UX with Khoi VinhThe Messy Middle, Making Things Happen — Scott's BooksAction Method — Scott’s physical product line (now run by Ghostly)99U — a conference and resource siteEpisode 195: Minimalist Design with Brian GardnerEpisode 79: Typography in UI Design with Rafal TomalEpisode 62: Teaching Design Theory with Jarrod DrysdaleGetting Started in UI/UX: How to Pursue Your CareerStefan Sagmeister's websiteFollow Scott on TwitterScott's WebsiteToday’s Sponsor This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/28/202139 minutes, 46 seconds
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BDTP. Building Relationships Using Email Automation with Liz Painter

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!Please head over to the episode page  for the detailed recap and key takeaways.Show notesComma Comma — Liz's copywriting consultancyCopyhackers — copywriting instruction siteOtter.ai — AI transcription serviceRev.com — human-assisted transcription serviceThinkific — online course creation siteClickUp — project management tool, sends emails from a personal addressGitPrime (now Pluralsight Flow) — analytics for developersFollow Liz on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/21/202141 minutes, 25 seconds
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Episode 213: Managing Paid Ads with Pamela Wagner

What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAjala Digital — Pamela's ad agencyGoogle PageSpeed Insights — used to evaluate webpage performanceKartra — a marketing automation toolSegMetrics — tool for tracking marketing funnel dataGoogle Skillshop — free training for Google toolsGoogle Ads Help — Google Ads support resourcesGrow with Google — free certificate courses and resourcesGoogle Alerts — service that deliveries email summaries for certain topicsThink with Google — marketing insights from GoogleFollow Ajala Digital on Facebook and LinkedInToday’s SponsorThis episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/14/202136 minutes, 35 seconds
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Episode 212: Data-Driven Design Decisions with Zack Naylor

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAurelius — Zack's product, a UX research and insights toolThe Aurelius Podcast — Zack’s show, interviews with UX professionalsAurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane PortmanEpisode 201: Data-Driven Insights with Helena RonisEpisode 75: Organizing a UX Research Panel with Ashley WarrenEpisode 209: JTBD Interviews with Alli BlumUserlist — Jane’s SaaS productShape Up — a book by Ryan Singer at BasecampEpisode 170: The Power of Workshops with Jonathan CourtneyREWORK — a podcast by the makers of Basecamp about a better way to work and run your businessFollow Zack on TwitterChat with Zack at AureliusToday’s Sponsor This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/30/202142 minutes, 42 seconds
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BDTP. Using Surveys for Customer Success with Moritz Dausinger

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.Please head over to the episode page  for the detailed recap and key takeaways.Show notesRefiner — Moritz’s product, a survey tool for SaaS companiesMailparser, Docparser — Moritz’s past projects prior to RefinerSegment — customer data platform (CDP)Amplitude — product analytics toolGall’s Law — the law about complex systems being built from simple systemsCapterra — software search and comparison toolSaas Growth Hacks — a popular Facebook group for SaaS foundersQuora — knowledge sharing platformProduct-Led Growth — product-based go-to-market strategyFollow Moritz on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/23/202132 minutes, 48 seconds
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Episode 211: Starting a New SaaS Product with Adii Pienaar

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWooCommerce — Adii’s prior company acquired by AutomatticConversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign MonitorLife Profitability — Adii’s recent bookCogsy — Adii’s new product, an ecommerce inventory purchasing toolEpisode 157: Serving Your Customer’s Customers with Adii PienaarCarrots, Sticks & Measuring Success with Adii PienaarSKUs — stock keeping units, part of product catalog, used for inventory trackingMetered billing — pricing based on usage levelExpansion revenue — additional revenue generated by existing customersBehind the Scenes: How We Bought userlist.com & Rebranded as UserlistRosie Manning — brand and product designerUserlist — Jane’s SaaS productEpisode 172: Naming Your Product with Brad FlowersWho Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”TinySeed — SaaS accelerator for bootstrappersAdii’s websiteFollow Adii on TwitterToday’s SponsorThis episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/16/20211 hour, 8 minutes, 56 seconds
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Episode 210: Running a UX Patterns Library with Ramy Khuffash

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPage Flows — Ramy’s project, a library of UX patternsScreenjar — Ramy’s video messaging toolUI Movement — Newsletter Ramy created to share design animation (now Screenlane)The Mom Test — a book by Rob FitzpatrickMonosnap — desktop screen recorderProduct Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspirationUserlist — Jane’s SaaS productCanva — a popular design tool with good templatesClubhouse — a popular audio chat applicationTrends.vc — Dru Riley’s productNomad List — a popular resource for digital nomads Key Values — tool for value-based hiringEpisode 163: Building Communities with Courtland AllenCustomer Success for Infoproducts with Alex HillmanRocket Gems — Ramy’s blog Follow Ramy on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
4/5/202134 minutes, 37 seconds
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Episode 209: JTBD Interviews with Alli Blum

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEpisode 112: Optimizing SaaS Trials with Alli BlumBetter Done Than Perfect. Switch Interviews & Strategic Context with Alli BlumEpisode 181: Jobs to Be Done with Jim KalbachThe Jobs To Be Done Playbook — Jim Kalbach’s bookPersonas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentionsApril Dunford — a B2B Tech positioning consultant, speaker, and authorUserlist — Jane’s SaaS productuserinterviews.com — a platform for recruiting research participantsThe Mom Test — a book by Rob FitzpatrickBob Moesta and Chris Spiek — Uncovering JTBDHow to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018Demand Maven — Asia Orangio’s SaaS growth consultancyalliblum.com/jtbdFollow Alli on TwitterToday’s SponsorThis episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/18/202152 minutes, 21 seconds
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Episode 208: Illustration Systems with Pablo Stanley

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBlush — Pablo’s design appStart With Why — a book by Simon SinekJohn Maeda — one of Pablo’s design heroesDropbox, Mailchimp, Intercom — brands that leverage great illustrationsUnsplash — the most popular source of free imagesFollow Pablo on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
3/5/202139 minutes, 16 seconds
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BDTP. Customer Success for Infoproducts with Alex Hillman

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesStacking The Bricks — Alex’s company together with Amy HoyNoko, EveryTimeZone — products by Amy Hoy, Alex’s partner30x500 — Alex and Amy’s flagship productIndy Hall — Alex’s famous coworking space, now a remote work communityJust F#*!ing Ship — a book by Amy and AlexWrite Useful Books — a book & tool by Rob FitzpatrickUI Breakfast Episode 206: Writing Useful Books with Rob FitzpatrickBear — a note-taking appThe Essential Podcasting Guide — a book by Craig Hewitt of CastosNathan Barry’s ConvertKit AcademyMastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing RateFundamental UI Design — a book Jane wrote for InVision (currently a free course)BadAss: Making Users Awesome — a book by Kathy SierraFollow Alex on TwitterThe Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/26/20211 hour, 1 minute, 50 seconds
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Episode 207: Scheduling & Calendar Design with Derrick Reimer

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSavvyCal — Derrick’s product we’re talking aboutEpisode 150: Understanding Product-Market Fit with Derrick ReimerDrip, Level, StaticKit — Derrick’s previous productsCalendly — a popular scheduling toolThe UI Audit: Interview with Tope Awotona of CalendlyEpisode 64: Making Freemium Work with Bridget HarrisEpisode 183: Customer Success with Anna JacobsonFullCalendar —a Javascript event libraryUserlist — Jane’s productSunrise, Sunsama — popular calendar-based productsLinear, Twitter, Stripe, Tailwind UI  — examples of design that inspire DerrickEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerCorey Haines — helps Derrick with MarketingSavvyCal on Product HuntFollow Derrick on TwitterGet 25% off your first year of SavvyCal using promocode UIBREAKFASTToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/22/202138 minutes, 19 seconds
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Episode 206: Writing Useful Books with Rob Fitzpatrick

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.com — Rob’s websiteFollow Rob on Twitter or email him at [email protected]’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/12/202134 minutes, 17 seconds
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Episode 205: Building Your Platform with Corbett Barr

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFizzle — Corbett’s companyEmail, RSS, podcasting — open protocols (you own the connection to your audience)Episode 178: Your Personal Design Style with Meg LewisGary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personalityJustin Jackson — a SaaS entrepreneur who is highly active in communitiesDesign Cuts by Tom Ross — a good example of “bundle” lead magnetsJames Clear — entrepreneur/author known for his huge email listSignal, Telegram — alternatives to WhatsAppUserlist — Jane’s productHeroku — a cloud application platformAWS — Amazon’s cloud computing serviceElectronic Frontier Foundation — an organization that defends censorship, privacy and online freedomPlatformer — a Subtext newsletter by Casey Newton on politics and technologyKara Swisher — a New York Times tech journalist covering the Internet since 1994Substack, ConvertKit — paid newsletter platforms geared towards creatorscorbettbarr.com — Corbett’s personal blogFollow Corbett on TwitterToday’s SponsorThis episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
2/5/202151 minutes, 14 seconds
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Episode 204: Cross-Device Experiences with Cheryl Platz

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesign Beyond Devices — Cheryl’s bookIdeaplatz — Cheryl’s consultancyAmazon Alexa — the product Cheryl worked on, along with the Echo deviceBill & Melinda Gates Foundation — Cheryl’s current consulting projectEpisode 202: Designing for Accessibility with Cat NooneCROW worksheets — a free download based on a framework for capturing customer contextCapturing Customer Context — an upcoming workshop by CherylSwimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)Atomic Design — a book by Brad FrostAlexa notifications platformUserlist — Jane’s productAnna Abovyan — an interview of this multimodal designer is featured in Cheryl’s bookJourney Mapping 101 — an introductory Nielsen Norman Group articleideaplatz.com — Cheryl’s design-focused websitecherylplatz.com — Cheryl’s broader, professional websiteUse promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021Follow Cheryl on Twitter, LinkedIn, and MediumToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/29/202152 minutes, 3 seconds
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Episode 203: Designing for Financial Services with Rob Gifford

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMad*Pow — Rob’s companyEpisode 162: Designing for Behavior Change with Amy BucherEpisode 140: Sustainable UX with James ChristieA Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan MichieBJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior ModelEpisode 131: Design Sprint with Jonathan CourtneyThe Paradox of Choice — a book by Barry SchwartzSelf-determination theory — a Wikipedia articleLemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial appsEngaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral designDesign for Behavior Change — a book by Steven WendelMadpow’s upcoming eventsMadpow’s case studiesgiffordux.com — Rob’s personal websiteFollow Rob on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/22/202134 minutes, 25 seconds
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BDTP. Helping Users Do Their Work with Kristina Quinones

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar’s content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journeyMixpanel — a product analytics toolmeetedgar.comFollow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedInFollow Kristina on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/15/202142 minutes, 15 seconds
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Episode 202: Designing for Accessibility with Cat Noone

How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesStark — Cat’s companyHanlon’s razor — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”Figma, AdobeXD, Sketch — popular UI design softwareStark raises $1.5M for a toolkit that helps developers and others create more inclusive design — a TechCrunch announcement of Stark’s recent fundingApple’s Human Interface GuidelinesStark’s blogUnderstanding Conformance — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)Apple, Microsoft, Fable, Barclays — companies that do great at inclusive designMicrosoft Design — where to download Microsoft’s inclusive design toolkitSign up for Stark’s newsletterStark’s Slack communityFollow Stark on Twitter and InstagramFollow Cat on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/8/202136 minutes, 50 seconds
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Episode 201: Data-Driven Insights with Helena Ronis

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAllFactors — Helena’s product, a marketing analytics toolVoxSnap — Helena’s previous productGDPR, CCPA — key privacy actsAdobe Analytics, Google 360 — enterprise web analytics toolsMIT Sloan — MIT’s world-renowned business schoolAllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing seriesHow Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine WangSurvival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea NahmUserlist — Jane’s productFollow Helena on Twitter and LinkedInWomen Founders Community — Helena’s Facebook group for female foundersDrop Helena a line at [email protected]’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
1/1/202145 minutes, 56 seconds
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BDTP. Switch Interviews & Strategic Context with Alli Blum

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.Please head over to the episode page for the detailed recap and key takeaways.Show notesalliblum.com — Alli’s websiteUI Breakfast Episode 112: Optimizing SaaS Trials with Alli BlumConducting Switch Interviews — an article by ThoughtbotJTBD for User Onboarding with Ramli JohnStop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talkWhat is a North Star metric? — a Mixpanel articleHow Long Should Your Pages Be? — an article on stages of awareness by Copy HackersThe JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resourcesForget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resourcesCopy Hackers by Joanna Weibe — one of Alli’s recommended resourcesThe Mom Test — a book by Rob Fitzpatrick, Jane’s recommendationThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/25/202040 minutes, 57 seconds
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Episode 200: The Power of Branding with Dennis Field

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEpisode 1: Dennis FieldEpisode 50: Becoming a Brand Evangelist with Dennis FieldInVision — one of the most popular product design platforms, where Dennis worksHappy Patron — Dennis’s productFundamental UI Design — Jane’s InVision courseWhat is Employee Branding? Why Does Your Company Need It? — an article by Migs BassigStart With Why — a popular book by Simon Sinek, Jane’s favoriteCulture Amp — an employee branding and amplification toolWho Gives a Crap — an outstanding brand of organic toilet paperHomesick Candles — a unique candle company (another great example of brand storytelling)Episode 178: Your Personal Design Style with Meg LewisEpisode 169: Building Your Brand with Austin ChurchFreehand — InVision’s free whiteboard featureiamdennisfield.com — Dennis’s personal websiteFollow Dennis on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/18/202040 minutes, 7 seconds
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Episode 199: Thought-Based Interfaces with Afshin Mehin

Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWoke — Afshin’s product design studioIdeo — Afshin’s previous place of workNeuralink — a company founded by Elon Musk (Woke designed enclosures for their R1 surgical robot)Neuroplasticity — a Wikipedia articleKinesthesia — a Wikipedia articleInfluence: the Psychology of Persuasion — a book by Robert B. CialdiniEpisode 173: Voice UX with Sina KahenSeeing Around the Corners — a book by Rita McGrathNeurotech — a popular conference on nThe Woke blogFollow Woke on InstagramToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/11/202039 minutes, 20 seconds
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Episode 198: Desktop Apps vs Web Apps with Steve McLeod

What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFeature Upvote,Saber Feedback — Steve’s SaaS productsPatrick McKenzie — Steve’s inspirationWhy I sold my startup for £100,000 — the story of Saber Feedback acquisition by its original founder Matt BearmanBootstrapped.fm — Steve’s podcast for bootstrapped SaaS foundersEpisode 135: Multi-Product Portfolio Model for SaaS with JD GraffamUserlist — Jane’s SaaS productUlysses — a writing app by Max SeelemannEpisode 161: Managing Product Versions with Max SeelemannScreenFlow, Sublime, Balsamiq, iA Writer, Byword, 1Password — some of the apps Steve and Jane useFollow Steven on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
12/4/202031 minutes, 10 seconds
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BDTP. Templates & Onboarding Videos with Christopher Gimmer

Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSnappa — Christopher’s SaaS product together with Marc ChouinardProduct-Led Institute by Wes BushChecklist — a productivity appInspire, Not Instruct: How We Do User Onboarding at UserlistFollow Christopher on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
11/27/202031 minutes
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Episode 197: Building All-In-One Products with Jesse Hanley

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBento — Jesse’s all-in-one SaaS product, email marketing automationUserlist — Jane’s SaaS productDrip, Klaviyo, Intercom — other popular marketing automation platformsBasecamp — a popular project management and team communication toolReact Native — a tool for building mobile appsSlack — a popular team communication appLoom — a video messaging toolElasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reportingBraze — a mobile engagement automation companyDynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019RightMessage — a web personalization tool by Brennan Dunn and Shai SchechterFollow Bento on TwitterFollow Jesse on Twitter or send him a DMjessehanley.com — Jesse’s personal websiteToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/20/202027 minutes, 20 seconds
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Episode 196: The ROI of UX with Mark Baldino

How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFuzzy Math — Mark’s UX design consultancyEpisode 164: Enterprise Product Design with Rakesh PatwariNPS (Net Promoter Score) — a popular research method (Wikipedia article)SUPR-Q — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)What Are XLAs? Experience Level Agreements Explained — an article by Joseph MathengeUserlist — Jane’s SaaS productFollow Fuzzy Math’s blogJoin Fuzzy Math's monthly newsletterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/13/202040 minutes
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Episode 195: Minimalist Design with Brian Gardner

Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAgent Engine — Brian’s companyStudioPress, Copyblogger — Brian’s previous projectsNo Sidebar — Brian’s famous minimalist projectTony Clark, Jason Schuller — Brian’s Agent Engine partnersCompass, Century 21 — examples of well-designed real estate websitesJoshua Becker — the founder of Becoming MinimalistRafal Tomal — Brian’s previous partner at StudioPressYoga with Adriene — a popular YouTuber’s website, designed by BrianUgmonk — a minimalist clothing brandFigma, Grammarly, ConvertKit — Brian’s favorite toolsSquarespace — a popular website builder with a minimalistic flairTypeWolf, OnePageLove, DarkModeDesign — Brian’s favorite minimalist design resourcesInterfont, FontFoundry — Brian’s favorite font resourcesGoogle Fonts, Adobe Fonts— popular font repositoriesInter — a good minimalist example of Google Fontsbriangardner.com — Brian’s website and portfolioFollow Brian on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
11/6/202037 minutes, 50 seconds
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Episode 194: The New Marketing with Claire Suellentrop

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesForget the Funnel — Claire’s project with Georgiana LaudiEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropCalendly — a popular scheduling tool; Claire’s previous place of work as head of marketingProfitWell — SaaS metrics toolReciprocity in Marketing: How to Apply This Principle — a ReferralRock articleHelp Founders — a past initiative by UserlistVito — an online hub for groups; a new product by Paul Campbell and the Tito teamEpisode 165: Designing Event Experiences with Paul CampbellApril Dunford’s Twitter thread on product positioning in a downturnLeading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTFPlease take part in the UI Breakfast Podcast SurveyFollow Claire on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/30/202041 minutes, 37 seconds
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Episode 193: Designing for Tablets with Mark McGranaghan

How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMuse — Mark’s productInk & Switch — Mark’s industrial research lab focusing on creativity & productivityProductivity articles by Shawn BlancOnboarding with Jane Portman — a Metamuse podcast episodeMilanote — tool for organizing creative projectsNotion, Roam — modern tools for thoughtProcreate — a digital illustration app for the iPadMicrosoft Research — a great entryway to academic research on tabletsmarkmcgranaghan.com — Mark’s websiteFind Mark on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/23/202030 minutes, 42 seconds
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Episode 192: World Wide Waste with Gerry McGovern

As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWorld Wide Waste — Gerry’s recent bookEpisode 118: Customer Top Tasks with Gerry McGovernEpisode 140: Sustainable UX with James ChristieWebsite Carbon Calculator — a tool for estimating your website’s carbon footprintUserlist — Jane's SaaS productgerrymcgovern.com — Gerry’s websiteFollow Gerry on TwitterToday’s SponsorThis episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/16/202041 minutes, 31 seconds
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Episode 191: From Information to Understanding with Stephen Anderson

How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFigure It Out — Stephen’s latest book Seductive Interaction Design — Stephen’s first book Mental Notes — Stephen’s card deck productFrom Paths to Sandboxes — Stephen’s MidwestUX talkEpisode 170: The Power of Workshops with Jonathan CourtneyThe Infinite Game — a famous book by Simon SinekExplorable Explanations — Nicky Case’s blogST Math — an online visual math program by MIND Research InstituteDynamicland — an interactive computing platform by Brad VictoryThinkific — a popular tool for creating coursesThe Mighty Minds Club — Stephen’s membership program for product teamsFollow Stephen on TwitterToday’s SponsorThis episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/9/202044 minutes, 10 seconds
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Episode 190: Software Ideas with Kevin Conti

It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSoftwareideas.io — Kevin’s project we’re talking aboutCodernotes.io — Kevin’s previous SaaS productEpisode 175: Product Trends with Dru Riley of Trends.vcEpisode 188: Marketing Ideas and Experiments with Kacper StaniulUserlist — Jane’s SaaS productEpisode 150: Understanding Product-Market Fit with Derrick ReimerCrunchbase — a popular paid databaseG2, Capterra — popular software review sitesThe Inc. 5000 List of America’s Most Inspiring EntrepreneursThe Mom Test — a book by Rob FitzpatrickThe Startup J Curve — a book by Howard LoveFollow Kevin on Twitterkevinconti.com — Kevin’s personal blogToday’s SponsorThis episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10/2/202037 minutes, 7 seconds
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Episode 189: Prioritizing Features with Corinn Pope

When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSpeckled — Corinn’s product, a prioritization and decision-making toolRICE (research, impact, confidence, effort) — a prioritization framework by IntercomEpisode 125: Defining & Building New Features with Emily TateEpisode 132: Feature Audit with Brian RheaShape Up — a productivity method by Basecamp (also a book)Userlist — Jane’s SaaS productObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistNotion — an all-in-one workspace tool for teamsFollow Corinn and Speckled on Twittercorinnpope.com — Corinn’s personal websiteToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/25/202031 minutes, 39 seconds
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Episode 188: Marketing Ideas & Experiments with Kacper Staniul

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesScrapbook — Kacper’s project, a database of SaaS growth ideas Airtable — a popular no-code (low-code) platformDave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro CuofanoPredict Leads, Bombora — intelligence tools for intent dataBuiltWith — a tool for web technology profilingUserlist — Jane’s SaaS productProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recoveryICE Scoring — a popular prioritization modelNotion — an all-in-one workspace toolPageflows — a collection of user flow patternsFollow Kacper on TwitterToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/18/202024 minutes, 19 seconds
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Episode 187: Emotional Design with Adi Mazor Kario

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWizard, Invincible Innovation, ExStrategy — Adi’s companies and projectsInnovating Through Chaos — Adi’s new bookEpisode 119: Emotional Targeting with Talia WolfEpisode 173: Voice UX with Sina Kahen8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia ZellEpisode 131: Design Sprint with Jonathan CourtneyInspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s articleHarnessing the Wind of Change — Adi’s upcoming bookChinese ‘Wind of Change’ proverbInvincible Innovation — Adi’s websiteConnect with Adi on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/11/202039 minutes, 23 seconds
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Episode 186: Reimagining Dribbble with Michael Sacca

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCrew.co, Unsplash — Michael’s previous businessesTiny— the company that bought DribbbleBehance, Mobbin, Really Good Emails — other platforms for design inspirationEpisode 178: Your Personal Design Style with Meg LewisCreative Market — a popular design marketplace recently acquired by DribbbleDribbble’s Blog and NewsletterDribbble’s Designer Search — a visual search tool for hiring designersRocketship.fm — Michael’s weekly podcastFollow Michael on Twitter @michaelsaccaMichael’s Dribbble pageToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
9/4/202032 minutes, 26 seconds
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Episode 185: The Future of Design Education with Ekaterina Solomeina

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFuture London Academy — Ekaterina’s company providing education for design leadersSkin in the Game: Hidden Asymmetries of Daily Life — a book by Nassim TalebEpisode 34: Key Principles of Instructional Design with Stacey Howe-LottMichael Wolff on the Three Muscles of Creativity — an article by Michael Wolff, Ekaterina’s role modelMindset: The New Psychology of Success — a book by Carol DweckPeak: Secrets from the New Science of Expertise — a book by Anders Ericsson and Robert PoolThe Double-Under — a YouTube video by CrossFit demonstrating this exerciseMalcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research — a Business Insider articleThe Tim Ferriss Show — a popular business podcastEpisode 140: Sustainable UX with James ChristieLow-Tech Magazine — a lightweight, 500-byte solar-powered websiteBenjamin Evans on the Power of Inclusive Design — a show on Invision’s Design Better podcastRuby Steel’s Exception Method definitionVivienne Westwood — a Wikipedia biographyFollow Future London Academy on YouTube, LinkedIn, Twitter, and InstagramApply for Future London Academy’s Executive ProgrammeCreative Capes — a podcast by Future London AcademyFollow Ekaterina on Twitter and LinkedInToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/28/202040 minutes, 31 seconds
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Episode 184: Product Management in Hard Times with Randy Silver

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWhat Do We Do Now? — Randy’s bookUser Personas, JTBD — frameworks for customer developmentShape Up — a book by Ryan SingerJohn Cutler’s Medium articlesVito — a live-streaming tool by Paul Campbell and the Tito teamThe Product Experience — a podcast hosted by Randy Silver and Lily Smithpita.social — a virtual, lean-style coffee meetup for Product peopleFollow Randy on Twitter: @randy_silverOutofowls.com — Randy’s websiteToday’s SponsorThis episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at springboard.thld.co/uibreakfast2.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/21/202029 minutes, 24 seconds
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Episode 183: Customer Success with Anna Jacobsen

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYouCanBook.me — an online scheduling tool for teamsDrip — Anna’s previous place of workUserlist — Jane’s SaaS product that does lifecycle emailEpisode 75: Organizing a UX Research Panel with Ashley WarrenNotion, Confluence — tools for CRM note-takingHow Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum — an article by WebEnertiaThe Customer Success Professional’s Handbook — a book by Ashvin Vaidyanathan and Ruben RabagoSupport-Driven Growth by Help Scout, which implements the “Yes, and…” modelFollow Anna on Twitter: @annagjacobsenannajacobsen.com — Anna’s websiteToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/14/202044 minutes, 27 seconds
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Episode 182: SEO vs Design with Daniela Furtado

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFindable Digital Marketing — Daniela’s marketing agencySearch Engine Optimization — a Wikipedia articleGoogle, Bing, Yahoo — some of the popular search enginesEpisode 172: Naming Your Product with Brad FlowersUserlist — Jane’s SaaS productSEO Scout — a tool by Jonny PlattThis is Marketing — a book by Seth GodinInfluence: The Psychology of Persuasion — a book by Robert B. CialdiniScientific Advertising — a book by Claude HopkinsGrowth Hacker Marketing — a book by Ryan HolidayGoogle Webmaster Blog — the source for current SEO informationThink with Google — a blog on Google marketing researchSEO Checklist by SEMrushFind Daniela’s agency on Facebook, Instagram and LinkedIn13 Tips on How to Write a Service Page — a useful Findable articleThisIsDanielaFurtado.com — Daniela’s personal blogToday’s SponsorThis episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at springboard.thld.co/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8/7/202032 minutes, 10 seconds
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Episode 181: Jobs to Be Done with Jim Kalbach

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)MURAL — a leading online whiteboard for digital collaborationEpisode 56: Product Development Secrets with Claire SuellentropEpisode 30: Describing Customer Motivation (JTBD) with Eric WhiteMapping the Job-to-be-Done — an article by Tony Ulwick on job mapsContextual Design — a book by Karen Holtzblatt and Hugh BeyerInterviewing Users — a book by Steve PortigalMike Boysen — a famous Medium blog on JTBDFollow Jim on Twitter: @JimKalbachConnect with Jim on LinkedInGet 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)Today’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/31/202036 minutes, 10 seconds
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Episode 180: AI in UX with Tony Beltramelli

AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUizard — Tony’s companyWired article featuring Tony’s productSketch, InVision, Figma — product design toolsUX Collective, Prototypr — popular UX blogsGrammarly — AI-based text toolDescript — podcast editing platformSynthesia — AI video generation platformUserTesting, Maze — user testing platformsGet direct access to the private beta at uizard.io/uibreakfastToday’s SponsorThis episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at productcamp.pl.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/24/202021 minutes, 52 seconds
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Episode 179: Killer Visual Content with Amy Balliett

Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesKiller Visual Strategies — Amy’s creative content agencyKiller Visual Strategies — Amy’s new bookWiley — Amy’s book publisherVisual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College)What Is Visual Strategy, and Why Do You Need It? — an article by Josh MilesUnsplash — a popular site for photography imagesGraphic River — a popular source for quality visual assetsCanva — a DIY design toolWarby Parker — one of Amy’s very first clientsFollow Amy on Twitter: @AmyBalliettFollow Amy’s company on Instagram: @killervisualstrategiesAlso find Amy on Facebook and LinkedInToday’s SponsorThis episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at userinterviews.com.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to inleven.com for a free trial today.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/17/202047 minutes, 30 seconds
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Episode 178: Your Personal Design Style with Meg Lewis

“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOvertime — Meg’s podcast on DribbbleSit There & Do Nothing — Meg’s comedy mindfulness podcastGhostly Ferns — Meg’s freelance collectiveMeg’s Co-Loop designer accessory collectionFull Time You — Meg’s personal brand and career fulfillment projectZAG — a book by Marty NeumeierEpisode 169: Building Your Brand with Austin ChurchEpisode 172: Naming Your Product with Brad FlowersOscar Health Insurance — the first brand to go “friendly” illustration-wiseFollow Meg on Twitter: @yourbuddymegmeglewis.com — Meg’s personal websiteToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to ppcprotect.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/10/202049 minutes
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Episode 177: Habit-Forming Products with Sebastian Stockmarr

When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesTempo — an email client we're talking aboutFounders — a startup studio that helps entrepreneurs build the next big thingLean Startup — a popular methodology not favored by Sebastian, who used a private beta insteadiA Writer — another minimalist SaaS product that inspired SebastianSuperhuman — another popular email clientJay Keeree — illustrator and motion graphics designer who worked on TempoFollow Sebastian on Twitter: @stockmarryourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of betaToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool  for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7/3/202030 minutes, 56 seconds
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Episode 176: Leadership for Designers with Ryan Rumsey

How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBusiness Thinking for Designers — Ryan’s bookTransformational leadership — a concept of leadership suggested by RyanDesign sprints, retrospectives — the designer “ceremonies”Analytical storytelling — the alternative to traditional narrative storytellingBarbara Minto — the founder of the SCQA framework and Pyramid PrincipleEpisode 70: Articulating Design Decisions with Tom GreeverFull range leadership — a general leadership model that was developed in the 90sTransactional leadership — Ryan refers to this type of leadership as more authoritarianOKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.Ryan Rumsey — Ryan’s personal websiteSecond Wave Dive — Ryan’s companyUse coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking IntensiveToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/28/202037 minutes, 23 seconds
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Episode 175: Product Trends with Dru Riley

Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesColor of Change — an organization that fights injustice in the black community, Dru’s recommendationSpark — a micro-framework Dru has extensively worked withObviously Awesome — a book by April DunfordNo-code — the trend of creating software without learning to programStartup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reportsBen Thompson — an advocate of networking who has inspired DruCan’t Unsee — a design game and potential growth toolTrends.vc — Dru’s websiteFollow Dru on Twitter: @DruRileyToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Help FounderAnd here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/23/202033 minutes, 51 seconds
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Episode 174: Staying Focused with Nir Eyal

Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndistractable — Nir’s latest bookBehavioral design — a Wikipedia articleHooked— Nir’s previous bestselling bookKahoot, Fitbot — companies Nir has worked withPlato’s Akrasia — the tendency to do things against our interestInternal triggers vs external triggersPrevent distractions by creating pactsNir’s four tools to staying focusedNir’s free schedule maker — a more effective alternative to to-do listsNir and Far — Nir’s websiteGet Nir’s book and enter your order number at indistractable.com for free video course and resourcesToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/17/202044 minutes, 19 seconds
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Episode 173: Voice UX with Sina Kahen

Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Voice Course — Sina’s course on voice UXVAICE — Sina’s consulting companyEpisode 68: Conversational UX with Jonathan Stark"Eleven" voice recognition elevator — the fun video we mentionedWhat Is Conversational User Experience (UX) — an article by Erika MorphyGoogle Assistant, Amazon Alexa — popular voice assistantsH&M Gift Finder, Asos - shopping app examples that utilize voiceBotmock, Botsociety, Excel, Adobe XD — tools for developing voice UXThe Voice Summit — a voice tech conference by MODEVVoice2, Women in Voice — popular communitiesFollow Sina on LinkedIn and InstagramUse promocode UIBREAKFAST until June 30 to get 30% off The Voice CourseToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. Iteratively is a platform for analytics collaboration. Now you can ship accurate analytics faster by involving all the stakeholders. It works on top of your existing analytics platform like Mixpanel, Segment, or Google Analytics. Head over to iterative.ly to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6/10/202029 minutes, 33 seconds
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Episode 172: Naming Your Product with Brad Flowers

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBullhorn Creative — Brad's agencyThe Naming Book — Brad's bookAnything You Want — a book by Derek SiversHow Nike almost ended up with a very different nameFerrari's Subliminal Cigarette AdsGet Brad's bookFollow Brad on Twitter: @BullhornBradDrop Brad a line at [email protected]'s SponsorThis episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.Interested in sponsoring an episode? Learn more here.Help FoundersAnd here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to clientrock.com/uibreakfast to start your free trial.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/2/202042 minutes, 15 seconds
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Episode 171: Working Solo with Rafal Tomal

Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRafal’s websiteEpisode 79: Typography in UI Design with Rafal TomalAuthentik Creative — Rafal’s previous agencyConvertKit, Nathan Barry, The Smart Passive Income, Eric Ries — some famous clients at AuthentikThe Company of One — a book by Paul JarvisDesignKit — Rafal’s wireframing system for FigmaQuickFrames — Rafal’s system for sitemaps and user flowsFollow Rafal on Twitter: @RafalTomalToday’s SponsorThis episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.Interested in sponsoring an episode? Learn more here.Help FoundersHugo provides centralized, searchable meeting notes for your team. It connects with tools like Zoom, Slack, Zendesk, and HubSpot, and it’s free for up to 40 users. Head over to hugo.team to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
5/25/202026 minutes, 5 seconds
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Episode 170: The Power of Workshops with Jonathan Courtney

How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Workshopper Playbook — Jonathan's new book (might be sold out, but there's a waitlist)AJ&Smart — Jonathan's design agencyEpisode 131: Design Sprint with Jonathan CourtneyJake & Jonathan (previously Product Breakfast Club) — Jonathan's podcast with Jake KnappDesign Thinking, Business Model Canvas — popular methodologiesSprint — the original book by Jake Knapp with John Zeratsky and Braden Kowitz5 Stages in the Design Thinking Process — an article by Rikke Friis Dam and Yu Siang TeoMiro — an online whiteboard tool for remote collaborationThe Ultimate Guide to Remote Design SprintsUserlist — Jane's SaaS productLightning Decision JamFollow AJ&Smart on Instagram and YouTubeLook for The Workshopper Playbook on Amazon in JulyFollow Jonathan on Twitter: @jicecreamToday's SponsorThis episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.Interested in sponsoring an episode? Learn more here. Help FoundersScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to scatterspoke.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/17/202042 minutes, 24 seconds
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Episode 169: Building Your Brand with Austin Church

How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBalernum — Austin's branding and marketing studioFreelance Cake — Austin's business growth course for freelancers and consultantsUserlist — Jane's SaaS productStart With Why, The Infinite Game — books by Simon SinekEpisode 155: Writing Microcopy with Yael Ben-David Four Seasons: The Story of a Business Philosophy — a book by Isadore SharpEssentialism — a book by Greg McKeownGive and Take — a book by Adam GrantGet your free brand scorecard at Balernum.comFollow Austin on Twitter: @austinlchurchToday's SponsorThis episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.Interested in sponsoring an episode? Learn more here. Help Founders 💛Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/13/202046 minutes, 58 seconds
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Episode 168: Succeeding at Freemium with Tim Valishev

Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesJivoChat — Tim's product we're talking aboutBootstrapping to $7.5MM by Letting My Product Speak for Itself — Tim's interview at Indie HackersZendesk, LiveChat, Intercom — some popular products in the live chat industryList of countries by number of Internet users — a Wikipedia articleEpisode 161: Managing Product Versions with Max SeelemannPhrase — a tool for software localizationEpisode 157: Serving Your Customer’s Customers with Adii PienaarFollow Tim on FacebookToday's SponsorThis episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/4/202034 minutes, 36 seconds
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Episode 167: Designing Effective Presentations with Payman Taei

Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesVisme — Payman's product, a tool for designing presentationsHow to Make Information Beautiful — Payman's video seriesVisme BlogGary Vaynerchuk, Seth Godin — some of the most inspiring speakersUnsplash, Pixabay — popular free image resourcesUse promocode UIBREAKFAST to get 25% off all Visme plansFollow Payman on LinkedInFollow Payman on Twitter: @PaymanTaeiToday's SponsorThis episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at balsamiq.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/26/202040 minutes, 19 seconds
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Episode 166: Continuous Product Validation with Arvid Kahl

Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Bootstrapped Founder — Arvid's websiteFeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquiredContinuous Validation: Staying in Touch with Your Market — Arvid's articleFarm Don't Hunt — a book by Guy Nirpaz and Fernando PizarroCustomer Success — a book by Nick Mehta, Dan Steinman, and Lincoln MurphyThe Bootstrapped Founder Podcast — Arvid's weekly showZero to Sold — Arvid's book (free to read online)Follow Arvid on Twitter: @arvidkahlToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/21/202047 minutes, 15 seconds
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Episode 165: Designing Event Experiences with Paul Campbell

What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesTito — Paul's productVito — Paul's new platform for live-streaming online events and growing communitiesFunconf, Úll — conferences organized by Paul and his teamEventbrite — another ticketing toolTito's valuesUserlist's valuesStart With Why — a book by Simon SinekThe Art of Gathering — a book by Priya ParkerFollow Paul on Twitter: @paulcaToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/12/202051 minutes, 39 seconds
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Episode 164: Enterprise Product Design with Rakesh Patwari

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSalesforce — Rakesh's current place of workWhat is Jobs to be Done (JTBD)? — an article by Alan KlementChesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairsGall's law — states that all working complex systems evolved from simpler systemsEpisode 80: Design Systems Engineering with James StoneRakesh's websiteFollow Rakesh on LinkedInFollow Rakesh on Twitter: @rakeshpatwariToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/5/202031 minutes, 7 seconds
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Episode 163: Building Communities with Courtland Allen

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndie Hackers — the famous online community we're talking aboutThe 37 signals Manifesto — Basecamp's original site from 1999Acquired by Stripe! — a blog post from 2017 about IH acquired by StripeSlack, Telegram, WhatsApp — good platforms for starting a community as a chatroomDiscourse — popular forum softwareNomad List, Hacker News, DEV — popular communities that inspired IHThe Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie HackersThe Indie Hackers PodcastStart Here — a guide for new users at Indie HackersFollow Courtland on Twitter: @csallenToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/30/202046 minutes, 1 second
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Episode 162: Designing for Behavior Change with Amy Bucher

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on Amazon)Mad*Pow — Amy's place of work, a "purpose-driven agency"SuperBetter — a book by Jane McGonigalThe COM-B Behavior Change ModelAtomic Habits — a book by James ClearWhat is Jobs to Be Done (JTBD)?Episode 151: Powerful Case Studies with Joel KlettkeParticipatory design — a Wikipedia articleMotivational interviewing — a Wikipedia articleWhy We Do What We Do — a book by Edward L. Deci with Richard FlasteAmy's personal websiteUse promocode UIBREAKFAST to get 15% off Amy's book, EngagedFollow Amy on Twitter: @amybphdToday's SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/24/202043 minutes, 18 seconds
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Episode 161: Managing Product Versions with Max Seelemann

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writing app we're talking aboutUlysses 18 — one of the latest announcement examples (find more announcements here)Markdown — a lightweight markup language for editing text onlineEpisode 59: International UX with Joe LeechDownload Ulysses Press KitSign up using this link and get your first 3 months of Ulysses freeDrop Max a line at [email protected] Max on Twitter: @macguru17Today's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/18/202035 minutes, 25 seconds
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Episode 160: Engaging Older Adults with Judy Dressner

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedInToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/6/202021 minutes, 48 seconds
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Episode 159: Designing for Analytics with Brian O'Neill

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesigning for Analytics — Brian's companyThe CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's articleInformation Dashboard Design — a book by Stephen FewHow Charts Lie — a book by Alberto CairoGood Charts — a book by Scott BerinatoD3.js — the most popular data visualization libraryGet Brian's free self-assessment guideExperiencing Data — Brian's podcastDrop Brian a line at [email protected] Brian on Twitter: @rhythmspiceToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/29/202043 minutes, 35 seconds
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Episode 158: Digital Security with Michael Buckbee

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesExpedited Security, Expedited WAF — Michael's productsTransport Layer Security — a Wikipedia article on TLS/SSLPenetration test — a method for evaluating securityCalifornia Consumer Privacy Act — the new privacy bill alongside GPDROWASP Top Ten — a globally recognized list of top web application security risksLet's Encrypt — free SSL/TLS certificatesPublic-key cryptography — a cryptographic system that uses public keys and private keysEncrypt.me — a VPN serviceAlgo VPN — a free tool by Trail of Bits for setting up your own VPNResponsible disclosure — a model for disclosing vulnerabilitiesFollow Michael on Twitter: @mbuckbeeToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/20/202030 minutes, 54 seconds
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Episode 157: Serving Your Customer's Customers with Adii Pienaar

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign MonitorWooCommerce — Adii's previous productUserlist — Jane's productMotion — Adii's poetry bookAdii's personal websiteFollow Adii on Twitter: @adiiToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/15/202043 minutes, 49 seconds
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Episode 156: Ethical Cold Email with Mike Taber

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBluetick.io — Mike's follow-up tool we're talking aboutStartups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob WallingEpisode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about BluetickMention UIBREAKFAST at [email protected] after signing up to get a special bonus from MikeFollow Mike on Twitter: @SingleFounderToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/6/202027 minutes, 36 seconds
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Episode 155: Writing Microcopy with Yael Ben-David

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYael's blog on MediumEpisode 134: UX Writing with Yuval KeshtcherTranscript of the interview I never had — Yael's article that inspired this episodeJohn Saito — a famous UX writer at DropboxMailchimp Content Style GuideMicrocopy: The Complete Guide — a book by Kinneret YifrahOne voice, many hands — an article by Slack teamContent Design — a book by Sarah Richards (she coined the term)The Man Who Lied to His Laptop — a book by Clifford Nass and Corina YenDon't Make Me Think — a timeless book by Steve KrugLetting Go of the Words — a book by Ginny RedishConversational Design — a book by Erica HallFollow Yael on Twitter: @YaelBenDavidToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/21/202041 minutes, 59 seconds
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Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRefactoring UI — team's project we're talking aboutTailwind CSS — Adam's project, a CSS framework for rapid UI developmentThings — a popular to-do app, one of the examples of great design7 Practical Tips for Cheating at Design — one of the team's most successful articlesScreenFlow — a popular tool for screen recording and video editingWatch Refactoring UI on YouTubeGet the Refactoring UI bookFollow Adam and Steve on Twitter: @adamwathan, @steveschogerToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/11/202042 minutes, 25 seconds
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Episode 153: Your First 100 Customers with Asia Matos

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/23/201942 minutes, 26 seconds
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Episode 152: Illustration in UX with Krystal Lauk

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesKrystal Lauk Studios — Krystal's design agencyHumans of Flat Design — fun project by Eli Schiff featuring modern illustrationsThumbtack Brand Illustration Style — one of Krystal's case studiesIllustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter99U, Pinterest, It's Nice That — places to find inspirationProcreate, Adobe Fresco, Adobe Sketch — some of the popular illustration toolsMention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk StudiosFollow Krystal on InstagramFollow Krystal on Twitter: @krystallaukToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/9/201923 minutes, 1 second
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Episode 151: Powerful Case Studies with Joel Klettke

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that do great case studiesCrisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)Get your free copy of The Complete Guide to Growing Your Revenue with Case StudiesFollow Joel on Twitter: @JoelKlettkeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/22/201946 minutes, 35 seconds
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Episode 150: Understanding Product-Market Fit with Derrick Reimer

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesI'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level37signals — the original site from 1999Getting Real — a book by 37signalsStart Small, Stay Small — a book by Rob WallingDrip — Derrick's previous product with Rob Walling (acquired by Leadpages)The Mom Test — a book by Rob Fitzpatrick on talking to customersStaticKit — Derrick's current productThe Art of Product — Derrick's podcast with Ben OrensteinDerrick's personal websiteFollow Derrick on Twitter: @derrickreimerToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/8/201945 minutes, 21 seconds
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Episode 149: Tech Education for Kids with Miriam Tocino

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesZerus & Ona — Miriam's illustrated book series for kidsLauren Sapala — a writer & coach on intuitive writingThe Artist's Way — a book by Julia CameronFollow Miriam on Twitter: @miriamtocinoPre-order Zerus gets a Virus in English or DutchJoin the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)Today's SponsorThis episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/31/201929 minutes, 21 seconds
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Episode 148: SaaS Websites with Josh Garofalo

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copywriting resourcesAmazon, Capterra — places for customer research12 Voice of the Customer Methodologies To Generate a Goldmine of Customer FeedbackJTBD.info — a website on Jobs to be Done, run by Alan KlementHotjar, FullStory — tools for better understanding customer behaviorUserlist — Jane's SaaS productEpisode 133: SaaS Pricing with Patrick CampbellTom's Planner — a project management tool, one of Josh's case studiesHow Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awarenessThis Sentence Has Five Words — a lesson from Gary Provost on varying sentence lengthGet in touch with JoshFollow Josh on Twitter: @swaycopyToday's SponsorThis episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/6/201942 minutes, 35 seconds
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Episode 147: Product Positioning with April Dunford

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesObviously Awesome — April's book we're talking aboutHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog postEpisode 37: Customer Support Done Right with Alex Yumashev April's websiteFollow April on Twitter: @aprildunfordToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/23/201947 minutes, 48 seconds
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Episode 146: Q&A with the Userlist Team

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist — the product we're talking about Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke Episode 56: Product Development Secrets with Claire Suellentrop Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Behind the Scenes of Our Upcoming Public Launch The story of Userlist, Inc. Userlist Team & Company Values How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist Campaign Templates for Each User Lifecycle Stage Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky Follow the team on Twitter: @ClaireSuellen, @benediktdeicke, @uibreakfast, @Userlistio Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/9/201944 minutes, 19 seconds
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Episode 145: The Business of Mobile Apps with Sean Casto

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PreApps — Sean's app marketing agency App Secrets: How to Create A Million Dollar App — Sean's book The One Thing — a book by Gary Keller and Jay Papasan Measure What Matters — a book by John Doerr Sean's website Follow Sean on Facebook Today's Sponsor This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
8/29/201938 minutes, 25 seconds
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Episode 144: Product Integrations with Rob Walling

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes MicroConf, TinySeed, previously Drip — organisations co-founded by Rob Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch Userlist.io — Jane's SaaS product Startups For the Rest of Us — Rob's podcast together with Mike Taber Rob's website Follow Rob on Twitter: @robwalling Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
8/10/201931 minutes, 30 seconds
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Episode 143: Designing for Healthcare with Chris Kiess

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango Patient Protection and Affordable Care Act — a Wikipedia article Epic, Cerner — some of the popular out-of-the-box solutions for hospitals HL7 — standards for electronic health information Healthcare Design Is About More Than Aesthetics UX Ecosystems: Designing a Patient’s Path to Health Care Healthcare: The other UX design Healthcare UX: a journey just begun Design for Care: Innovating Healthcare Experience — a book by Peter Jones UXD Healthcare, Connected Health Conference — popular healthcare UX conferences Follow Chris on Medium Follow Chris on Twitter: @chris_kiess Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/27/201939 minutes, 11 seconds
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Episode 142: Game Thinking with Amy Jo Kim

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Game Thinking (also available on Audible), Community Building on the Web — Amy's books The Lean Startup, Design Thinking — some of the popular product design methods Game Thinking TV — Amy's YouTube channel Find your ideal early customers with Job Stories — one of their videos on Job Stories GameThinking.io — Amy's website Innovator Quiz — a quiz to receive a free product/market fit cheatsheet Follow Amy Jo on Twitter: @amyjokim Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/12/201937 minutes, 42 seconds
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Episode 141: Launch Best Practices with Keith Perhac

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SegMetrics — Keith's product Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF) CartHook — a well-known upsell tool How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers Neil Patel's Digital Marketing Blog SegMetrics Blog Wirecutter — a recommendations website Patrick McKenzie — a famous software consultant we're talking about Episode 100: Leveling Up with Patrick McKenzie The Personal MBA — website & book by Josh Kaufman Develop Your Marketing — Keith's website Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/27/201941 minutes, 44 seconds
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Episode 140: Sustainable UX with James Christie

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SustainableUX — event & community we're talking about MadPow — a design agency where James works #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't) Sustainable Web Design — James's famous article on A List Apart Squoosh — an in-browser tool for optimizing images Code as Craft — a blog by Etsy's engineering team Susty — the lightest WP theme B Corporations — a certification system for social and environmental performance Wholegrain Digital — an agency in London focused on sustainability SustainableUX on YouTube Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler Energy Efficiency and the P2P Web with Jordyn Bonds Future Ethics with Cennydd Bowles James's newsletter on Sustainable UX Follow James on Twitter: @JC_UX, @SustainableUX Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/14/201935 minutes, 49 seconds
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Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/31/201925 minutes, 54 seconds
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Episode 138: Blogging Strategy for SaaS with Kaleigh MooreTrends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/24/201935 minutes, 12 seconds
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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books Sense & Respond Press — Jeff's publishing house together with Josh Seiden Making Progress, Hire Women — some of the latest books by Sense & Respond Press Agile vs Lean vs Design Thinking — Jeff's original article Episode 131: Design Sprint with Jonathan Courtney AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen Jeff's website Follow Jeff on Twitter: @jboogie Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/3/201934 minutes, 50 seconds
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Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PDF — a Wikipedia article Adobe Scan — Adobe's new mobile scanner app Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan Document Cloud at Adobe Blog Follow Liang-Cheng on LinkedIn Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/19/201936 minutes, 44 seconds
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Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Simple Focus, Clear Function — JD's agencies Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products MetaLab — the company behind Ballpark Josh Pigford — the founder of Baremetrics and previously Temper Starting & Sustaining — a book by Garrett Dimon Hitenism — Hiten Shah's blog & newsletter Follow JD on Twitter: @jdgraffam Ask JD any questions at [email protected] Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/5/201944 minutes, 30 seconds
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Episode 134: UX Writing with Yuval Keshtcher

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy & UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at [email protected] Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/24/201941 minutes, 4 seconds
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Episode 133: SaaS Pricing with Patrick Campbell

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at [email protected] Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/9/201929 minutes, 53 seconds
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Episode 132: Feature Audit with Brian Rhea

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Feature Audit — Brian's tool we're talking about “hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit Userlist.io — Jane's SaaS product Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis Brian's website Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library Follow Brian on Twitter: @brhea Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/24/201938 minutes, 22 seconds
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Episode 131: Design Sprint with Jonathan Courtney

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AJ&Smart — Jonathan's design agency Sprint — the original book by Jake Knapp Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint RealtimeBoard — a tool for remote collaboration Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard Lightning Decision Jam — how to run a shorter design sprint workshop Follow Jonathan on Instagram: @jicecream Product Breakfast Club — Jonathan's podcast with Jake Knapp Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/10/201939 minutes, 8 seconds
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Episode 130: Deep Work with Jonathan Anderstrom

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Creed Interactive — Jonathan's agency Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog 37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski Deep Work — a book by Cal Newport Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method Creed Interactive Office Tour Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/25/201930 minutes, 6 seconds
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Episode 129: UX Research Tools with Andrew Mayfield

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Optimal Workshop — Andrew's company Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about Card Sorting 101 — a guide at Optimal Workshop blog Card Sorting — a book by Donna Spencer Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/18/201929 minutes, 24 seconds
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Episode 128: Writing Great Product Specs with Janna Bastow

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProdPad — Janna's product management software Mind the Product — Janna's community (and series of events) for product managers User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials How to Write Great Product Specs — Janna's article Product requirements document (PRD) — a Wikipedia article How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez Marvel, InVision, Balsamiq — design & prototyping tools Follow Janna on LinkedIn Follow Janna on Twitter: @simplybastow Today's Sponsor This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/2/201935 minutes, 4 seconds
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Episode 127: Content Strategy with Chris Huylebroeck

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 118: Customer Top Tasks with Gerry McGovern Content Modelling: A Master Skill — an article by Rachel Lovinger Wine, Content, and Domain Models — an article by Michael Andrews Tree testing — a Wikipedia article Internet Architects — a company where Chris currently works Follow Chris on LinkedIn Follow Chris on Twitter: @cHuylebroeck Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/15/201838 minutes, 16 seconds
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Episode 126: Company Values Done Right with Haraldur Thorleifsson

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ueno — Haraldur's company Ueno’s Culture Values — Haraldur's article describing their company values Radical Candor — a book by Kim Scott Follow Haraldur on Ueno's blog, Lorem Ipsum Today's Sponsor This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/30/201835 minutes
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Episode 125: Defining & Building New Features with Emily Tate

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Mind the Product — the world's largest community of product people Pivotal Labs — Emily's previous place of work Episode 121: Managing Customer Feedback with Sofia Quintero Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits The Five Whys for Start-Ups — an article by Eric Ries Taming the Squeaky Wheel — Emily's article Mind the Product, ProdPad — great blogs to follow Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors Mind the Product events & local meetups The Daily Em — Emily's website Follow Emily on Twitter: @thedailyem Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/17/201840 minutes, 20 seconds
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Episode 124: Deciphering GDPR with Aleth Gueguen

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GDPR for SaaS — Aleth's website General Data Protection Regulation (GDPR) — a Wikipedia article How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine 10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis Privacy in mobile apps — an ICO guide Userlist.io — Jane's SaaS product (a typical data processor) The GDPR Package — Aleth's consulting package for SaaS companies Follow Aleth on Twitter: @pl4n3th Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/2/201835 minutes, 54 seconds
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Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley

According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Emerge Interactive — Jonathon's digital product agency Balsamiq, Axure — wireframing tools Insights by Emerge Interactive — a section with interviews, articles, and other resources Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast Follow Jonathon on Twitter: @jonathonhensley Today's Sponsor This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/19/201836 minutes, 58 seconds
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Episode 122: Starting New Projects with David Kadavy

How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Heart to Start, Design for Hackers — David's books Love Your Work — David's podcast How to Write a Book, Make Money Writing on the STEEM Blockchain — David's "short reads" Self-discrepancy theory — a Wikipedia article The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography — an article & video at Brain Pickings Authority — a book by Nathan Barry Your First $10k — a guide for creating products by Amy Hoy Old Masters and Young Geniuses — a book by David Galenson Steve Jobs’ 2005 Stanford Commencement Address Seth Godin — Love Your Work, Episode 77 David's website Follow David on Twitter: @kadavy Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/5/201842 minutes, 59 seconds
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Episode 121: Managing Customer Feedback with Sofia Quintero

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/14/201835 minutes, 57 seconds
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Episode 120: Web Design Equation with Sean Doran

Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wiretap — Sean's place of work Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio The Web Design Equation — an episode of Sean's previous podcast, All of the Above Atomic Design — a blog post by Brad Frost Figma, Sketch, InVision Studio — popular design tools Graceful Degradation — an article at Zurb Mockaroo — random data generator for UI/UX Web Content Accessibility Guidelines (WCAG) Sean's website Follow Sean on Twitter: @spjpgrd Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
8/31/201842 minutes, 42 seconds
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Episode 119: Emotional Targeting with Talia Wolf

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
8/17/201837 minutes, 30 seconds
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Episode 118: Customer Top Tasks with Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Gerry's website — customer experience insights published since 1996 (don't forget to subscribe) Gerry's books Identifying Customer Top Tasks — Gerry's article on Medium Episode 111: Effective Website Navigation with Els Aerts SurveyMonkey — a popular survey tool Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work Optimal Workshop — great user research tools MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources Customer Carewords — Gerry's consulting website Follow Gerry on Twitter: @gerrymcgovern Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
8/3/201835 minutes, 16 seconds
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Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rob's consulting website SaaS Resources — a project co-founded by Rob The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about Price Intelligently — a blog by Patrick Campbell Episode 96: Building a Global Customer Base with Ed Freyfogle The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs Follow Rob on Twitter: @robturlinckx Drop Rob a line and ask him for pricing advice at [email protected] Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/27/201829 minutes, 42 seconds
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Episode 116: Segmenting Your Users with Val Geisler

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val ConvertKit (now Seva) — Val's previous place of work Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter Episode 105: Website Personalization with Brennan Dunn Intercom, Drip — pre-acquisition email automation tools Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools Kissmetrics — a popular analytics tool Val's website (make sure you subscribe for her famous onboarding teardowns) Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/20/201832 minutes, 58 seconds
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Episode 115: The Psychology of Addictive Products with Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How to Design an Addictive Product — Jeff's article Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions Thinking, Fast and Slow — a book by Daniel Kahneman Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions The Power of Habit — a book by Charles Duhigg Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system Jeff's consulting website Follow Jeff on Medium Follow Jeff on Twitter: @jeffdavidsond Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/13/201830 minutes, 12 seconds
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Episode 114: Product Demos Done Right with Aaron Krall

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SaaS Growth Hacks — Aaron's famous Facebook group Breakthrough Advertising — a book by Eugene M. Schwartz 24sessions — Aaron's favorite no-download tool for scheduling and conducting video calls Zoom, GoToMeeting — other popular tools for video calls Calendly, Book Like A Boss, YouCanBook.me — popular scheduling tools Userlist.io — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop Aaron's blog Follow Aaron on Twitter: @aaron_krall Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
7/6/201846 minutes, 35 seconds
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Episode 113: Designing Messaging Systems with Kostya Gorskiy

Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Intercom — Kostya's current place of work Yandex — Kostya's previous place of work as a design director Product thinking: behind our new Messenger home screen — an article by Brian Donohue Design for the Real World — a book by Victor Papanek Inside Intercom — Intercom's blog & educational resources Follow Kostya on Twitter: @k00 Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/29/201832 minutes, 52 seconds
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Episode 112: Optimizing SaaS Trials with Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Alli's consulting website NomNom — Alli's favorite tool for aggregating customer feedback and user research Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018 The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018 Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates Recommender system (recommendation engine) — a Wikipedia article Get Alli's free course on SaaS trial optimization Follow Alli on Twitter: @AlliBlum Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/22/201841 minutes, 4 seconds
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Episode 111: Effective Website Navigation with Els Aerts

We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AGConsult — Els' agency Identifying Customer Top Tasks — an article by Gerry McGovern Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting Balsamiq, Axure, InVision — prototyping tools Information Scent — a definition at Optimizely Glossary Navigation versus search — Els' article GOV.UK — a good website example without top navigation Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada) Follow Els on Twitter: @els_aerts Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018) Today's Sponsor This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/15/201844 minutes, 22 seconds
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Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Aurelius — Zack's product, user research and insights platform Aurelius Podcast — their podcast The Nerdery — Zack's previous place of work Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions Product/market fit — a term that defines the degree to which a product satisfies a strong market demand Ask 37signals: How do you say no? — an article by Jason Fried Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke Just Enough Research — a book by Erica Hall Indi Young — a famous data scientist and researcher How to Win Friends & Influence People — a book by Dale Carnegie Follow Aurelius Blog Follow Zack on Twitter: @zacknaylor Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/8/201838 minutes, 25 seconds
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Episode 109: Mastering Google Analytics with Jeff Sauer

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Jeffalytics — Jeff's consulting & training company Google Analytics Certification Course — Jeff's premium GA program Quill Engage — a tool for sending GA reports Google Data Studio — Google's dashboard service Tiny Reminder, RightMessage — examples of products with low level of awareness Jeffalytics YouTube channel and blog — Jeff's free resources on the topic MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics Sign up for Jeff's free Analytics Mini-Course Follow Jeff on Twitter: @jeffsauer Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
6/1/201840 minutes, 58 seconds
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Episode 108: How Startup Accelerators Work with Nina Stepanov

What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate & Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Acceleprise — the global SaaS accelerator where Nina works Y Combinator, Techstars — other famous accelerators Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist — a book by Brad Feld, Jason Mendelson, and Dick Costolo Apply for Acceleprise on AngelList Follow Nina on Twitter: @ninarstepanov Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/25/201833 minutes, 48 seconds
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Episode 107: Growing Design Teams with Andy Vitale

How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Polaris Industries — Andy's company Polaris UX Design Principles Org Design for Design Orgs: Building and Managing In-House Design Teams — a book by Peter Merholz and Kristin Skinner Design Is a Job, You’re My Favorite Client — books by Mike Monteiro published by A Book Apart Andy's website Follow Andy on Twitter: @andyvitale Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/18/201839 minutes, 31 seconds
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Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz

What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes HOO KOO E KOO — Matt's digital product studio Decentralized application (dapp), distributed ledger, decentralized autonomous organization (DAO) — Wikipedia articles Is Coinbase creating a centralized or decentralized financial system? Hashgraph wants to give you the benefits of blockchain without the limitations CryptoKitties — a famous game using blockchain technology MetaMask, Ethereum — other blockchain projects mentioned Venmo — a popular money transfer service Understanding off-chain transactions in blockchain for fun and profit AxiomZen — a studio behind CryptoKitties Dissecting the Ethereum whitepaper in four minutes The Quiet Master of Cryptocurrency — an interview with Nick Szabo by Tim Ferriss Follow Matt on Medium Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/11/201832 minutes, 2 seconds
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Episode 105: Website Personalization with Brennan Dunn

Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RightMessage — Brennan's personalization tool, co-founded with Shai Schechter Double Your Freelancing — Brennan's famous resource for freelancers and consultants Planscope — Brennan's previous SaaS (acquired in 2016) Laura Elizabeth — the designer who works on RightMessage Episode 103: UX Personalization with Samuel Hulick Personalizing ConvertKit.com — a video case study by RightMessage Optimizely — a popular A/B testing tool Bookify — another product mentioned as a case study The Anatomy of a Six-Figure Email Course — Brennan's article at GrowthLab 5 Ways to Use Personalization to Grow Your SaaS — Brennan's article for Baremetrics The Personalization Masterclass — Brennan's course on personalization RightMessage learning center (free content) See personalization in action at rightmessage.com/uibreakfast Follow Brennan on Twitter: @brennandunn Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
5/4/201846 minutes, 49 seconds
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Episode 104: Qualifying Clients with Matt Inglot

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Freelance Transformation — Matt's famous podcast Tilted Pixel — Matt's agency Episode 100: Leveling Up with Patrick McKenzie 3 Reasons You Should Be Roadmapping — an article by Brennan Dunn FT 141: Become Known In Your Niche with Mike Julian FT 139: Building a Company of One with Paul Jarvis FT 132: Specialize, Simplify, Profit! with Kurt Elster Get the free course on winning freelance clients at Freelance Transformation Follow Matt on Twitter: @mattinglot Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/27/201852 minutes, 58 seconds
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Episode 103: UX Personalization with Samuel Hulick

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UserOnboard — Samuel's website The Elements of User Onboarding — Samuel's book RightMessage — Brennan Dunn's personalization tool Baremetrics Demo — a live sample dashboard with their own real data Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn User Onboarding Best Practices — some of Samuel's best articles on user onboarding Follow Samuel on Twitter: @SamuelHulick Today's Sponsor This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/20/201834 minutes, 29 seconds
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Episode 102: SaaS Email Onboarding with Val Geisler

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ConvertKit — Val's previous place of work Matt Ragland — user onboarding specialist at ConvertKit Episode 100: Leveling Up with Patrick McKenzie Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Litmus Live, Business of Software — some of Val's favorite conferences Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here) Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog Tiny Reminder — Jane's previous SaaS (now acquired by Nusii) Episode 64: Making Freemium Work with Bridget Harris Val's website Download The Dinner Party Strategy, Val's free book on great customer experience Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/13/201853 minutes, 45 seconds
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Episode 101: Designing Templates with Seth Coelen

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bootsketch — Seth's design library we're talking about Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch) Sketch News — newsletter from Sketch Sketch Runner — a Sketch utility Marketch, Zeplin, InVision Inspect — tools that bridge design and development Seth's website Follow Seth on Twitter: @WhatsNewSaes Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/6/201842 minutes, 36 seconds
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Episode 100: Leveling Up with Patrick McKenzie

It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects Stripe Atlas — Patrick's current place of work Stripe Atlas Guides — guides on running an internet business The Business of SaaS by Patrick McKenzie, Networking for Founders by Stephanie Hurlburt — some of these guides Leveling Up — Patrick's talk recap from MicroConf Europe 2015 Episode 89: SaaS vs Ecommerce with Josh Pigford — an episode where Josh Pigford talks about Cedar & Sail, his craft and ecommerce business Patrick's website Follow Patrick on Twitter: @patio11 Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
4/2/20181 hour, 3 minutes, 50 seconds
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Episode 99: Running a Product Agnostic Team with Natalie Nagele

What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wildbit — Natalie's company Beanstalk, Postmark, Conveyor, Deploybot (acquired) — Wildbit's products JD Graffam, Serial Acquirer of SaaS Apps — an interview with JD Graffam by Garrett Dimon (his former product Sifter now also belongs to JD) Slack, Jira, Basecamp, Confluence — communication and project management tools used by Wildbit Pigeonbot — a tool that sends email from Slack Experimenting with a 4-day work week, 4-day work week update — articles on how Wildbit adopted a shorter work week Follow Natalie on Twitter: @natalienagele Today's Sponsor This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/16/201842 minutes, 48 seconds
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Episode 98: Value-Based Design with Nick Disabato

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode Cadence & Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page) Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs) Mobile First — a book by Luke Wroblewski Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics Sample application form for Draft Revise Give It Five Minutes — an article by Jason Fried Follow Nick on Twitter: @nickd Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/9/201849 minutes, 2 seconds
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Episode 97: How to Escape Hourly Billing with Jonathan Stark

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hourly Billing Is Nuts — Jonathan's book we're talking about Episode 68: Conversational UX with Jonathan Stark — our previous episode with Jonathan The Freelancer's Roadmap — Jonathan's upcoming book Productized Consulting with Guest Jane Portman — a recent episode at Jonathan's podcast, Ditching Hourly How To Price Design Services & Make More Money — a talk by Chris Do (how to charge 10 times more for a logo) The Why Conversation — another episode at Jonathan's podcast Value Pricing Bootcamp — Jonathan's free email course Follow Jonathan on Twitter: @jonathanstark Get 30% off any package of Hourly Billing Is Nuts using your special promocode UIBREAKFAST Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
3/2/201848 minutes, 29 seconds
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Episode 96: Building a Global Customer Base with Ed Freyfogle

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places MicroConf, MicroConf Europe — conferences we discuss Episode 59: International UX with Joe Leech Quaderno — a tool for managing sales tax automatically Stripe, Xero — tools for handling payments and accounting ipinfo.io — an IP identification service Ed's personal website Follow Ed and his company on Twitter: @freyfogle, @OpenCageData Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/24/201842 minutes, 10 seconds
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Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ZenFounder — Sherry's podcast with Rob Walling The Entrepreneur's Guide to Keeping Your S**t Together — Sherry's upcoming book with Rob Walling ZenTribes — Sherry's group program for entrepreneurs MastermindJam — a matchmaking service for mastermind groups MicroConf, DYFConf, WordCamp, Business of Software, Rhodium Weekend, FemtoConf, BaconBiz — some of Sherry's (and Jane's) favorite conferences Episode 45: Onboarding Your Spouse — an episode of ZenFounder podcast Sherry's website Follow Sherry on Twitter: @zenfounder Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/16/201836 minutes, 42 seconds
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Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt

UI Breakfast Podcast. Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Foundry — Kurt's agency we're talking about The Schmidt List — Kurt's podcast Adobe Illustrator, Sketch, InVision, Adobe XD — tools for prototyping and UI/UX design ADA Compliance — standards for accessible design ZURB Foundation — a famous framework originating from an agency Aha!, Trello, Jira, Slack — tools for product & project management Follow Kurt on LinkedIn Follow Kurt on Twitter: @KRTS Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/9/201843 minutes, 36 seconds
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Episode 93: Copying vs Stealing with Ferdinand Vogler

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Allergolink — Ferdinand's product Your logo is copied — Ferdinand's article on the topic Logo Modernism — a book by Jens Müller and R. Roger Remington Everything is a Remix — video series by Kirby Ferguson Hunter S. Thompson Typed Out The Great Gatsby & A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters Dieter Rams: 10 Timeless Commandments for Good Design Ferdinand's website Follow Ferdinand on Twitter: @ferdinandvogler Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2/2/201841 minutes, 24 seconds
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Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt Love Your Customers — Claire's website Websites that Convert — Claire's book Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi) Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii) Intercom, FullStory — SaaS products we're mentioning The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint FemtoConf — a conference for self-funded software companies in Darmstadt, Germany Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research Sweep — Amy Hoy's new SaaS product Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/26/201858 minutes, 29 seconds
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Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen

Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Google Lens, Google Assistant — Google products Adrian is currently working on Smart Transitions In User Experience Design — Adrian's article in Smashing Magazine Meaningful Motion in Design — Adrian's recent talk UX Bear — Adrian's chatbot collaboration with UX Design Collective (more details in this post) Disney's Twelve Basic Principles of Animation Spatial Interfaces, Transitional Interfaces — must-read articles by Pasquale D’Silva Animate.css — a cross-browser library of CSS animations Brutalist Websites — a collection of websites demonstrating the brutalism trend Userlist.io — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop Adrian's website Follow Adrian on Twitter: @azumbrunnen_ Today's Sponsor This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/19/201838 minutes, 27 seconds
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Episode 90: Executing on Product Ideas with Marc Köhlbrugge

The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes BetaList, Faces, Submit.co, Request For Startup, Changelog, WIP.chat — Marc's products Zero to One: How to execute on your ideas — Chapter 1, Chapter 2, Chapter 3 — Marc's guide 10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You! — Marc's article Episode 37: Customer Support Done Right with Alex Yumashev Userlist.io — Jane's new SaaS product Bullet Train — Ruby on Rails "SaaS-in-a-box" framework by Andrew Culver CRUD (Create, Read, Update, Delete) — a common term for the most basic UI features Bootstrap — one of the most popular front-end frameworks Zapier, IFTTT — tools for connecting multiple apps together into workflows Made Without Code — a website featuring startups built without code Marc's blog on Medium Follow Marc on Twitter: @marckohlbrugge Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/11/20181 hour, 2 minutes, 42 seconds
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Episode 89: SaaS vs Ecommerce with Josh Pigford

How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Baremetrics — Josh's SaaS company Cedar & Sail — Josh's ecommerce business we're talking about Giga Omni Media Acquires TheAppleBlog (2008) Josh's website Drop Josh a line at [email protected] Follow Josh on Twitter: @Shpigford Today's Sponsor This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to opscalendar.com, mention UIBREAKFAST and get 30% off any plan for your first 6 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1/4/201833 minutes, 58 seconds
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Episode 88: Ethical UX with Trine Falbe

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about "black hat" and "white hat" UX practices, privacy problems, products for children, and what UX designers can do to protect their users. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes White Hat UX — a book by Trine Falbe, Kim Andersen and Martin Michael Frederiksen General Data Protection Regulation (GDPR) — a new regulation to strengthen and unify data protection for all individuals within the European Union Trine's website Follow Trine on LinkedIn Follow Trine on Twitter: @trinefalbe Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/30/201747 minutes, 58 seconds
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Episode 87: Design in the Real World with William Channer

Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Panda — William's product, a smart news reader Dorm Room Tycoon — William's podcast Interface Lovers — William's project, online magazine for creative professionals Timothy Achumba — co-founder and designer of Interface Lovers On Writing Well — an episode with Malcolm Gladwell at the Dorm Room Tycoon Follow William on Twitter: @williamchanner Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play "bad cop" instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/23/201742 minutes, 18 seconds
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Episode 86: The Future of UX with Khoi Vinh

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Adobe XD — Adobe's latest UX design tool The Design of Everyday Things — a book by Don Norman Co.Design, Quartz — resources recommended by Khoi Subtraction — Khoi's website Follow Khoi on Twitter: @khoi Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/15/201733 minutes, 20 seconds
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Episode 85: Validating Your SaaS Product with Brian Casel

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Freemium Work with Bridget Harris Tiny Reminder — Jane's SaaS product Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk) Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast Brian's website Follow Brian on Twitter: @casjam Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
12/8/201759 minutes, 39 seconds
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Episode 84: Storytelling in UX with Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe Macleod on ending experiences Medium, Dribbble — great places for sharing work The FWA, Awwwards — the most famous award websites Dan's website Follow Dan on Medium Follow Dan on Twitter: @nessie420 Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Recommend a Guest I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.
11/30/201737 minutes, 39 seconds
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Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author Lenovo — Melissa's place of work Trauma-Informed Website Resources Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value Baremetrics demo — a dashboard featuring their own numbers Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo New Dropbox design Interviewing Users — a book by Steve Portigal 5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site" Everybody Writes — a book by Ann Handley Seth Godin's blog Melissa's website Follow Melissa on Twitter: @melissa_egg Today's Sponsor This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11/2/201736 minutes, 15 seconds
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Episode 82: Healthy Ending Experiences with Joe Macleod

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ends. — Joe's book on ending experiences ustwo — Joe's previous company Alvaro Arregui — author of the book cover art The Life-Changing Magic of Tidying — a book by Marie Kondo Our Incredible Journey — a collection of startup exit stories by Phil Gyford Joe's website Get the free sample chapter of Joe's book Follow Joe on Twitter: @mrmacleod Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/27/201741 minutes, 52 seconds
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Episode 81: Writing & Publishing Professional Books with Rachel Andrew

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The New CSS Layout — Rachel's new book Perch CMS — Rachel's product with Drew McLellan The list of Rachel's 22 books An Event Apart, CSS Dev, Smashing Conf — some of Rachel's favorite conferences Notist — a new product for conference speakers by Drew and Rachel A Book Apart — Rachel's latest publisher The CSS Anthology — one of Rachel's most popular books Authority — a book by Nathan Barry How to write content for an international audience — an article by Joe Leech The Brain Audit — one of Jane's favorite books by Sean D'Souza Smashing Magazine, A List Apart — websites where Rachel helps as an editor Rachel's website Follow Rachel on Twitter: @rachelandrew Today's Sponsor This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/24/201741 minutes, 16 seconds
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Episode 80: Design Systems Engineering with James Stone

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Design Systems Accelerator — James's new project Zurb Foundation, Bootstrap — popular front-end frameworks Zurb's Youtube Channel Zurb's Starter Projects Lightning Design System — a design system by Salesforce Nathan Curtis (writing for EightShapes) — recommended reading on design systems James's website CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products Get your special discount on some of James's products Take the free Design Systems Crash Course Follow James on Twitter: @JAMESSTONEco Today's Sponsor This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/13/201748 minutes, 16 seconds
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Episode 79: Typography in UI Design with Rafal Tomal

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger) typespiration.com — Rafal's typography project The Essential Web Design Handbook — Rafal's book on designing websites Hack Your Design — Rafal's new book with Chris Garrett Museo Sans, Merriweather — some of Rafal's favorite web fonts Acumin Pro, Roboto — some of Jane's favorite web fonts Streamline Icons, Symbolset, Dutchicon — our favorite icon resources Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal Rafal's website (some amazing illustrations there) Follow Rafal on Dribbble Follow Rafal on Twitter: @RafalTomal Get 20% off Rafal's book Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
10/6/201742 minutes, 37 seconds
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Episode 78: Customer-Driven Organic Growth with Ashley Greene

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Instratify — Ashley's consulting and training company ZenTribes — peer support group for entrepreneurs by Sherry Walling AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter "Toyota's 5 Why's — the iterative interrogative technique Rev — Ashley's transcription service of choice FourEyes, SurveyMonkey — survey tools Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools FullStory, Hotjar — more tools for tracking user experience What is a North Star Metric? What Is Net Promoter Score? The Spotlight Framework by David Cancel 5 Habits to Building Better Products Faster — a book by Hiten Shah Hypergrowth — a book by David Cancel Lean Analytics — a book by Alistair Croll and Ben Yoskovitz Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover To Sell Is Human — a book by Daniel H. Pink Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop Visit Ashley's website Follow Ashley on Twitter: @AshleyKGreene Drop Ashley a line at [email protected] Today's Sponsor This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/30/201754 minutes, 16 seconds
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Episode 77: UX Roadmapping with David Pasztor

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/22/201743 minutes, 24 seconds
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Episode 76: Self-Care for the Creatives with Femke van Schoonhoven

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Atomic, Uber — Femke's previous and current places of work Design Life — Femke's podcast with Charli Marie Femke's blog We need more crappy work — Femke's article Sarah Dayan, Eric Friedensohn, Scotty Russell — designers and artists followed by Femke Design Life 083: What to do when you’re overwhelmed Bullet Journal — a website on bullet journaling Episode 72: Creative Habits and Routines with Tomas Laurinavicius Femke's website Join Femke's newsletter Follow Femke on Twitter: @femkesvs Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/15/201746 minutes, 16 seconds
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Episode 75: Organizing a UX Research Panel with Ashley Warren

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ShortStack — Ashley's company Why UX Researchers Should Create a Research Panel — Ashley's article Hotjar — a tool for recording user sessions (and other types of analytics) Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results UsabilityHub — a tool for remote user testing UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing Ashley's website Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstacklab Drop Ashley a line at [email protected] Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
9/8/201734 minutes, 41 seconds
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Episode 74: Social Media for Brands with Liam Sarsfield

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam Extra — social media automation tool (co-founded by Liam and Matthew Lehner) Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships) MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work MeetEdgar, Buffer — popular social media scheduling tools The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity Follow Extra on Twitter: @ExtraAI Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.