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Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm. Cover
Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm. Profile

Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm.

English, Finance, 1 season, 181 episodes, 3 days, 2 hours, 44 minutes
About
This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.
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#181 What content should I produce to win clients?

This week, I’ve been all about growth and content creation strategies for accounting firm owners. I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works. I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for you long-term, unlike fleeting social media posts. Now, I’m heading to Dubai to film more interviews and content around the biggest questions clients ask about living and doing business in Dubai. Want to know how to build lasting content, attract high-value clients, and scale your firm without the grind? Tune in to this episode to find out! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
10/19/202421 minutes, 49 seconds
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#180 What I Learned From A $25,000 Mastermind

I recently joined a high-level mastermind that’s completely changed the game for me. In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth. I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not harder. Curious how I’m doing it? Listen to this episode to find out! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
10/12/202418 minutes, 31 seconds
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#179 How I Built A 7 Figure Accounting Firm And Spend Less Than 5 Hours A Week Running It

10/5/202459 minutes
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#178 How THIS Accountant Doubled Turnover To £1.3 Million In Just 2.5 Years

I recently sat down with a brilliant accounting firm owner who's absolutely smashing it. In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right? He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value. This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's invested in himself, found shortcuts to growth, and even managed to cut down his hours. Talk about working smarter, not harder! But wait, there's more! He's positioned himself as an expert, which led to him being featured in The Times. Fancy that! Want to know who this superstar is? It's none other than my star student, Tej Gill. You've got to hear his story - it's proper inspiring stuff. Listen in to this episode and you'll get the full scoop on how Tej's transformed his business and pick up some top tips for your own accounting practice.    ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
9/28/20241 hour, 1 minute, 27 seconds
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#177 How To Get More Prospects To Say YES

Want to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert. You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals. I'll walk you through the psychology of getting prospects to admit they need your help, and show you how to tailor your solution to their specific needs. Plus, I'll reveal why your marketing efforts are crucial for making sales a breeze. Tune in to discover how to make your sales process smoother, more confident, and ultimately more successful. It's time to turn those prospects into clients! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0
9/21/202426 minutes, 50 seconds
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#176 Should I Give A Discount

Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm. You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity. Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often still want to buy from you. Listen for practical insights on maintaining strong pricing strategies and building more profitable client relationships. This episode will help you confidently handle discount requests and protect your firm's value. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  Follow me on Instagram here My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
9/14/202416 minutes, 12 seconds
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#175 Making Profit From Compliance Services

Are you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable. I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving money on the table. I also reveal how my firm has achieved significant growth through annual price increases and by offering a one-stop-shop service model. This approach includes compliance, financial advisory, and VFO services. Tune in to discover how you can transform your accounting practice into a more profitable and scalable business. Don't miss out on these game-changing strategies! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675    
9/7/202425 minutes, 15 seconds
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#174 I Paid £20,000 To Sponsor A Video

In this episode, I share my experience of paying £20,000 to sponsor a video. You’ll learn about the importance of understanding your target audience before investing in marketing tactics. I discuss the value of clarity in your marketing strategy and how it can lead to better results. I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the right audience. Tune in to hear my insights and advice on effective marketing for your business. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
8/24/202417 minutes, 19 seconds
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#173 How To Get Started With Creating Content

Struggling to get started with creating content? You’re not alone. In this episode, I’ll share my personal journey and tips to help you overcome your fears. Whether it’s video, audio, or the written word, I’ve got you covered. I’ll discuss the importance of just getting started, using simple tools like your phone, and the stop-pause technique to make recording easier. Learn how to create engaging content that resonates with your audience and helps you achieve your goals faster. Join me for practical advice and a friendly chat on how to break through those barriers and start creating content today. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
8/17/202424 minutes, 55 seconds
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#172 My Favourite Books, Podcasts & YouTube Channels

In this episode, I share my top recommendations for books, podcasts, and YouTube channels that have had a huge impact on my professional growth. You'll hear about my favourite marketing, sales, and productivity resources. I also dive into leadership and culture, sharing the best reads and listens to help you build a stronger team. I talk about the benefits of investing in a YouTube subscription and how it can be a goldmine for learning. Plus, I give you tips on how to get the most value from books and podcasts. Listen in to find out which resources can help you level up your skills and grow your accounting firm.   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
8/10/202425 minutes, 50 seconds
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#171 Only 2 Things To Focus On To Grow Your Firm

In this episode, I share what I've been up to over the past few weeks, including dealing with some personal challenges and my ongoing journey of growing my accounting firm and coaching business. I talk about the importance of investing in yourself and learning from others to advance your business faster. I discuss the two key skills you need to focus on to grow your accounting firm: marketing and hiring. I also share my plans for joining a seven-figure mastermind to help take my business to the next level. Tune in for practical tips and real-life insights to help you shortcut your success and achieve your goals. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
8/6/202419 minutes, 48 seconds
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#170 My Top Sales Tips For Converting Prospects To Clients

In this episode, I share my top sales tips for converting prospects into clients. You'll learn how to let your marketing do the heavy lifting, making the sales process smoother and more effective. I cover the importance of specialization and pre-qualifying your prospects to ensure you're talking to the right people. Discover how to use questions and routing forms to filter out time-wasters and focus on high-quality leads. I'll walk you through the steps of a successful sales call, from understanding your prospect's pain points to positioning yourself as the solution. You'll also hear my tips on presenting your pricing live during the call and handling objections confidently. Tune in to find out how to make sales easier and more productive for your accounting firm. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
7/20/202437 minutes, 51 seconds
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#169 This Will KILL Your Profitability

In this episode, I dive into what can kill your profitability. I share insights from a recent team meeting and discuss how focusing on niche markets can significantly enhance your business's efficiency and profitability. You'll hear examples from my own practice and get actionable tips on how to avoid common pitfalls that drain your resources. Tune in to find out how specializing can transform your business and help you achieve higher profits with less effort. Don't miss this one! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Outbooks click here: https://outbooks.com/
7/13/202418 minutes, 55 seconds
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#168 How To Overcome Your Fear Of Repricing Existing Clients

Are you struggling with the fear of repricing your existing clients? In this episode, I share my insights on how to overcome this fear and drive your business profitability. You'll learn about rejection therapy and how facing rejection head-on can build your resilience. I also walk you through my three-step repricing process to help you get the fees you deserve. Real-life success stories from my members will inspire you to take action and transform your practice. Tune in to find out how to reprice confidently and efficiently. Let's get you the income you deserve!   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Outbooks click here: https://outbooks.com/
7/6/202433 minutes, 58 seconds
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#167 Why Do I Coach Instead Of Growing My Firm?

In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously. I'll also share some exciting stories about achieving significant results, implementing new strategies, and the joy I get from helping others succeed. Plus, you'll learn about my Four Pillar Framework, a formula I've developed to help accountants like you build a firm that gives you more time, money, and freedom. If you've ever wondered how to balance your passions and grow your firm, this episode is for you! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
6/29/202429 minutes, 23 seconds
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#166 Are Accountants Ashamed Of Making Money?

Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and embrace the rewards of our hard work. Tune in and let's talk about why it's okay to be a successful accountant! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
6/22/202414 minutes, 13 seconds
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#165 Using LinkedIn To Win Business

In this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effectively for your business, this episode is for you. Join me as I share my insights and help you get started on your LinkedIn journey. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
6/15/202425 minutes, 9 seconds
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#164 I Got Banned From Instagram!

In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations. We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage social media to do that. You'll also hear about the power positioning system and how it can help you attract premium clients, paying premium fees. It's all about creating an ecosystem that you control, and I'll share my strategies on how to do just that. Don't worry, I'm not crying over my lost Instagram account. Instead, I'm taking this as a learning opportunity and sharing my lessons with you. So join me, and let's learn how to navigate the unpredictable world of social media together.   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Outbooks click here: https://outbooks.com/
6/8/202426 minutes, 10 seconds
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#163 Is Your Pricing Mindset Holding You Back?

  Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs. You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients and why this helps justify higher prices. I also share personal anecdotes about my own transformation in pricing strategy and how it revolutionized my results. Find out how challenging your mindset around money can lead to a more profitable and successful practice! Tune in for an insightful conversation that could transform the way you look at pricing in your practice. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Outbooks click here: https://outbooks.com/
6/1/202421 minutes, 24 seconds
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#162 What I Do To Get 4-5 Qualified Prospect Meetings A Week

In this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here. I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google. Ever wondered why some ads work and others don't? I delve into this too, offering insights on why organic reach often wins over paid advertising. Finally, I share a real-life example of how my accounting firm not only runs without me but also grows without me, thanks to the systems I've put in place. Join me, as I reveal the last bottleneck I had to overcome and how I finally cracked the code to steady lead generation. This is a must-listen for anyone wanting to grow their firm without being stuck in the day-to-day. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
5/25/202427 minutes, 21 seconds
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#161 Stop Wasting Time On The Latest Shiny APP!

Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value. You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business. Ready to save time and focus on what truly drives your business? Tune in now!   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
5/18/202421 minutes, 21 seconds
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#160 What I’m Investing In Right Now

Ready to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey. I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts. Hear about why investing in yourself is the best decision you'll ever make. I believe that everyone should have a coach, and this episode might just convince you too. Join in as I reveal how you can grow, learn, and upskill yourself to be a better business owner. And remember, the best investment you'll ever make is in yourself. Excited? Tune in now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 checkout our sponsors Outbooks: https://outbooks.com/
5/11/202423 minutes, 33 seconds
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#159 How A PAC Member Won A Fee of £51,500

In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover, this episode is a must-listen. Remember, you're not just a bookkeeper or an accountant – you're the key to managing your client's entire finance function. Let me show you how to unlock your full potential. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 che kout our sponsors outbooks: https://outbooks.com/
5/4/202422 minutes, 25 seconds
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#158 5 Critical Interview Questions To Ask Your Next Candidate

In this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude. I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process from inquiry to client onboarding. If you're tired of using multiple apps to manage these processes, this might pique your interest. You're invited to join me on this journey! Let's collectively create something genuinely useful for our practices. Tune in, and let's explore these ideas together!   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
4/27/202425 minutes, 5 seconds
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#157 How We’ll Add £100k This Year (Without Taking On Any New Clients)

In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line. I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign. This episode is a must-listen if you've been hesitant to raise your prices or are unsure about the quality of your leads. Expect to walk away with tangible takeaways on how to grow your firm without always needing to bring on new clients. Join me for a deep dive into the realities of running an accounting practice and the ways we can make our firms more profitable and successful. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
4/20/202417 minutes, 3 seconds
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#156 How I’m Recruiting For Our Next Role

create a podcast description from the above. refer to the reader as ‘you’. use short succinct sentences and use line spaces between the paragraphs. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
4/14/202428 minutes, 20 seconds
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#155 What To Put (And Not To Put) On Your Website

Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business. You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't. From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover it all. I'll also share some tips on how to get your prospects to feel they are in the right place, and how to use testimonials effectively. Remember, your website is your digital shopfront. Let's make sure it’s doing its job. Tune in now!   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
4/2/202421 minutes, 55 seconds
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#154 Move From Commodity To Authority

Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
3/9/202420 minutes, 12 seconds
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#153 The Quickest Way To Make More Profit

In this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business. I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate price increases with your clients effectively. The episode is packed with practical advice and actionable tips. If you're looking to boost your bottom line without having to put in more work, this is the episode for you. Tune in to learn more about how to leverage pricing for profit. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
3/2/202415 minutes, 36 seconds
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#152 Why Your Meetings Suck & The Solution: 4 Types Of Meeting

Tired of long, unproductive meetings in your firm? I use 4 types of meetings: The daily huddle The weekly tactical The monthly ad hoc The quarterly offsite. I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability. I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive. Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your team's time. Tune in and let's make meetings matter! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
2/24/202431 minutes, 37 seconds
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#151 The Easiest Way To Get Higher Prices

In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands. Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of high-quality clients, enabling you to charge premium prices and grow your business effortlessly. We also introduce an upcoming course, "Power Positioning," which promises to equip you with the tools to create a marketing system that works on autopilot, ensuring a steady stream of inquiries even as you focus on what you do best. This episode is not just about marketing tactics; it's about building a sustainable, profitable practice that thrives on its own merits. Finally, we touch upon the personal side of managing work-life balance, especially during times like school holidays, highlighting the importance of being able to take time off without worrying about your business. This episode is a blend of professional growth strategies and personal insights, offering a comprehensive guide to achieving success in both realms. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
2/17/202428 minutes, 9 seconds
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#150 Why You Need To Have A Pricing System

Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game. This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right? I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral systems designed to bring in the right clients and keep them coming. I even shared some doodling fun from the webinar (despite my handwriting). For my fellow podcast listeners, there's a special offer waiting for you - a sneak peek into my upcoming course, designed to put your marketing on autopilot and attract those high-paying clients without breaking a sweat. But hurry, the offer won't last forever. I also touched on the importance of positioning yourself as an expert in your niche. It's not just about what you do but how you present it. And guess what? We're using AI to make content creation a breeze. No more staring at a blank screen, trying to come up with the perfect words. But it wasn't all work and no play. I caught a cold, proving I'm human after all. Yet, it didn't stop me from delivering value, from webinars to coaching calls. Speaking of growth, I've joined a coaching program myself because hey, even coaches need coaches. It's all about leveling up and pushing through those pesky plateaus. So, if you're feeling stuck, whether it's about pricing, client acquisition, or just feeling overwhelmed, this episode is for you. I'm here to share the tools, the strategies, and the mindset shifts that have worked for me and can work for you too. Don't let another year slip by doing the same old things. It's time to invest in yourself, to learn from those who've been in your shoes, and to make this year the year you finally break through. So, what are you waiting for? Dive in, soak up the wisdom, and let's make magic happen. Catch you in the next one! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
2/10/202434 minutes, 10 seconds
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#149 The Power Positioning System To Get New Clients

In this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning. Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients. I share my personal transition from a novice to a marketing expert, emphasizing the importance of specializing and creating niche content. This approach not only sets you apart in the market but also attracts ideal clients who value your expertise. We also discuss the significance of having a solid referral system, which ensures a consistent influx of quality clients. The analogy of being a 'farmer' in business is introduced, highlighting the benefits of cultivating long-term assets and relationships that yield sustainable results, as opposed to the short-term 'hunter' approach. Moreover, I share personal anecdotes and lessons learned, encouraging you to learn from others' experiences. We extend an invitation to join our upcoming program, aimed at revolutionizing your marketing strategies and fostering business growth. This episode is a treasure trove of insights for anyone looking to elevate their business in the accounting sector. Whether you're struggling with client acquisition, seeking to refine your marketing approach, or simply looking for effective strategies post-tax season, this episode has something valuable.  ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
2/3/202428 minutes, 28 seconds
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#148 My Week: Winning Clients Webinar, Investing In Myself

In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0. I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent, qualified inquiries and substantial client onboardings. You'll hear about my innovative approach to content creation, leveraging AI to streamline and enhance the process. I share my excitement about integrating a custom GPT model into the program, making content generation easier and more efficient for all members. I discuss the importance of investing in oneself, sharing my own experiences with coaching and mentoring. I stress the value of guidance and accountability in breaking through growth plateaus and achieving one's business goals. I introduce a game-changing AI tool, Fathom AI, and its transformative impact on recording and summarizing important meetings and coaching sessions. The accuracy and convenience it offers are genuinely impressive, revolutionizing how we review and learn from each interaction. Tune in, take notes, and get ready to transform your practice with the insights and opportunities shared in this episode. Join me as we explore the power of strategic marketing, effective coaching, and the latest AI tools in pushing your practice to new heights. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
1/27/202424 minutes, 3 seconds
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#131 Is working from home working?

Hey there! Hello, hope you're doing well and had a great start to your day. This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth. Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS business founders, and more. We exchanged ideas, tackled challenges, and learned from each other. Mastermind groups are invaluable for gaining different perspectives and insights, especially in areas like organizational leadership and strategy. Thursday Team Day: This week marked a significant moment – the first time my entire team gathered in the office together after almost three years. While we've been working remotely successfully, I sensed a need to strengthen our team cohesion. In this episode, I share the leadership strategies and exercises I used to build trust, foster open communication, and address challenges within the team. Trust-Building Exercises: I draw inspiration from Patrick Lencioni's work, particularly "The Five Dysfunctions of a Team." One exercise we did was the "Personal Histories Exercise," where team members shared where they grew up, their siblings, and unique childhood challenges. This vulnerability-based trust is crucial for fostering healthy conflict, commitment, accountability, and achieving collective results. Redefining Remote Work: While I still advocate for autonomy in work, I've realized the importance of occasional in-person interactions. Our team day reinforced the benefits of face-to-face communication and personal connections. It's about finding the right balance and understanding that remote work doesn't mean sacrificing the value of shared physical space. Looking Ahead: I've committed to more regular team meetings, sharing achievements, discussing challenges, and reinforcing our collective vision. Additionally, I'll delve into Patrick Lencioni's "Death by Meeting" principles in future episodes, exploring the four types of meetings for maximum productivity. So, join me in this episode as I reflect on the nuances of remote work, the power of team dynamics, and the strategies to build a cohesive and thriving work environment. Don't miss out on the special offer for my community this month – use the code "Podcast20" to access exclusive content, including the full presentation I delivered to my team. Your feedback and thoughts on remote work are highly appreciated. Connect with me on LinkedIn and let's continue this conversation! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
1/20/202429 minutes, 2 seconds
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#130 Is Paying For Coaching Really Worth It?

Hey there! Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week? I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it. Personally, coaching has been pivotal for me. Two years ago, I hired a book coach, Jenny Carter, to guide me through writing my book. Her accountability and guidance were instrumental in making my goal a reality. Success requires three elements: knowledge, skills, and action. Without a plan and the necessary skills, goals can remain just aspirations. That's where coaching comes in – someone to guide, mentor, and hold you accountable. Reflecting on my own journey, I've invested over £100,000 in self-improvement. Why? Because the best investment is in oneself. It's about gaining the knowledge and skills needed to take the right actions for tangible results. This week, I invested $14,000 to unlock a specific aspect of my marketing and elevate my coaching business. The goal? To double the business in the next few years. If you're feeling stuck, frustrated, or uncertain about your progress, consider investing in yourself. The cost of inaction far outweighs the investment in knowledge, skills, and coaching. It's not about spending, it's about fast-tracking your success. As a friend and fellow accountant, my best advice is to believe in yourself, trust in your ability to take action, and invest in a coach or program that aligns with your goals. Make 2024 your best year yet! I've got a special offer for podcast listeners – use the code "podcast20" to join my Profitable Accountants Community at a discounted rate. Also, check out my upcoming course, Power Positioning 2.0, to learn how to generate inquiries on autopilot. Invest in yourself, take action, and let's make 2024 a year of meaningful progress towards your goals. Join me inside the community or the mastermind program – your success story awaits! Thanks for tuning in. Until next time, take care and make it a great day! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
1/13/202423 minutes, 6 seconds
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#129 Make 2024 Your Best Ever Year

Hey there! Welcome back to the podcast! Can you believe it's 2024 already? Apologies for missing last week – hope your Christmas and New Year break was fantastic. Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago. Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future. Connect emotionally with your goals. Understand the "why" behind them – it's your motivation. Focus on 90-day cycles. Live by your calendar; it's your productivity secret. Consider joining our Profitable Accounts Pack with code "podcast20" for a special offer. Connect with a supportive community. This is the best time to be an accounting firm owner. Make a commitment to yourself – dream big, set goals, plan, develop good habits, and find an accountability partner or coach. Envision where you want to be this time next year. Write down your goals, stay focused, and trust the process. Excited for what you'll achieve! Take care, and talk to you soon. Bye for now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
1/6/202428 minutes, 19 seconds
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#128 Do Google and Facebook Ads Work?

In this episode, I share insights on whether Google and Facebook ads work for accountants based on my recent experiences. I delve into the importance of clarity in your audience (the "who"), the value of investing in SEO, and how understanding the lifetime value of a client influences your marketing strategy. I also provide a special offer for loyal podcast listeners – use the code "podcast20" to access an exclusive discount for my upcoming Power Positioning 2.0 course, starting in February 2024. Don't miss this opportunity to boost your marketing skills and make 2024 your best year yet. For more details and to claim your discount, visit https://www.rezahooda.com/jointhepac Thanks for tuning in, and let's make 2024 extraordinary together! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
12/23/202325 minutes, 55 seconds
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How I scaled my firm to £1m in just 3 years, aged 30 with Rachel Harris

🗣️ From £0 - £1million in just 3 years!! 😮 That’s the incredible story and journey of an awesome accountant called Rachel Harris. Rachel’s has built her firm StriveX into not only a 7 figure firm in just 3 years but also an enviable waiting list of applicants and clients wanting to join! A truly inspiring story of determination, entrepreneurialism and self-belief. In this podcast I've interviewed Rachel about her story and asking her questions around how she grew so fast, took on clients, recruited and built her personal brand which allows her to do some incredible stuff within the accountancy profession. And all this, aged just 30! She’s really an inspiration 🙌 Listen to the episode to find out how she did this  ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675  
12/16/202348 minutes, 56 seconds
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#127 What’s Working To Win New Clients

In this episode, I dived into mastering webinars, attended a mindset conference, and addressed the age-old question: How do we win new clients? The key is differentiation and intentional action. Niche down using the PPPV formula: Profit, Passion, and Value. Consistently create content that addresses your audience's concerns. Here's a link to my GoProposal session recording ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
12/9/202326 minutes, 54 seconds
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How I Get 100% Of Our Tax Returns Done By 31 October With Nicola Sorrell

How this accountant gets 100% of tax returns DONE by 31 October 😮 Impossible? Nope… Our guest for our podcast session has done just that.. And it’s not an anomaly either For the last 4 years, Nicola Sorrell and her team at Effective Accounting have been getting all their tax returns done sooner and sooner You must be thinking - how on EARTH does she do it??! 🤷‍♂️She has shared tips in this podcast, sit back and listen to the whole episode ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675
12/2/202337 minutes, 2 seconds
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#126 How I Recruited Someone In 48 Hours

In this episode, I spill the details on a recent mastermind day in London, rubbing shoulders with successful individuals from diverse industries. The insights shared were nothing short of phenomenal, emphasizing the power of investing in personal development. I also share a rapid-fire story about recruiting someone in just 48 hours using the online jobs platform. Whether you're considering offshoring or looking to enhance your team, this episode provides insights into crafting effective job posts, utilizing apply points, and conducting background checks. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
11/25/202323 minutes, 9 seconds
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How I Doubled My Revenue To £1.4m In Just 2 Years With Tej Gill

🔇 How this accountant doubled his revenue to £1.4m in just two years! 😮 I’ve been fortunate working with Tej Gill over the last two years In that period Tej has doubled his revenue to £1.4m 🤯 Tej is an avid learner and someone who takes action It’s no surprise that he’s got such amazing results… In this podcast I talk to Tej about his journey, what he implemented and how he got such amazing results in such a short space of time ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
11/18/202350 minutes, 55 seconds
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#125 The Only 3 Things You Should Be Doing As The Practice Owner

  In this episode I share the three key activities that will drive exponential results for your business. In this podcast, I'll guide you through the importance of hiring the right team, honing your sales skills, and creating valuable content. Discover how to attract top talent, convert prospects into high-paying clients, and build assets that generate income independently of your time. Don't miss out on this opportunity to take your accounting firm to the next level. Tune in now and start transforming your business today!  ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
11/11/202328 minutes, 41 seconds
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#124 Should You Buy An Accounting Firm To Grow?

In this episode, I dive deep into the idea of buying an accounting firm to accelerate growth. You'll hear my insights on the pros and cons, and learn from my personal experience. If you're considering this route, we'll explore important factors like client demographics, average fees, software compatibility, and team dynamics. Are you a newbie or a seasoned practitioner? I share different perspectives based on where you stand. Join me as we explore this exciting topic. I hope to give you the clarity you need to make the right decision for your business. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
11/4/202325 minutes, 2 seconds
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#123 Is networking really worth it to win business?

Join me as I delve into the world of networking in this episode. I'll share my personal experiences from my longest solo trip in Dubai where I've met more people in a week than I have in the last six months in the UK. You'll hear about the importance of making yourself memorable in networking meetings. How can you stand out from the crowd? How do you position yourself to be remembered? I'll shed light on the power of LinkedIn and other social platforms for online networking. You'll learn how to make connections that can yield significant business rewards. There's also a discussion about the role of referrals and introductions in your networking strategy. Plus, hear an interesting anecdote about a member of my network who used a unique way to generate referrals. Whether you love networking or dread it, this episode is packed with insights and practical advice to help you navigate the networking landscape effectively. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
10/28/202321 minutes, 40 seconds
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#122 What ‘A’ players want - Interview with Brendan (from my team)

In this episode of the podcast, I'm joined by my colleague, Brendan. We're here in Dubai, setting up our Capture Accounting operations. It's been a hectic few days as we navigated the bureaucratic process to obtain the necessary permits and licenses. Once we secure our Emirates ID, we'll be all set to begin property trading and expand our services to our Capture Accounting clients. Our time in Dubai has been well spent. Brendan, who leads our Capture Accounting brand and manages most of our client relationships, and I have been meeting with key intermediaries and clients. Meeting them in person is a rare and valuable experience. Dubai's landscape, weather, and skyscrapers have left us in awe, making this business trip quite enjoyable, especially since we're here without our kids. In today's episode, I've decided to deviate from our usual content and bring Brendan onto the podcast. We've just wrapped up some meetings, and I thought it would be a great opportunity to ask Brendan about his journey with our team, his role, and his experiences. I believe his insights can offer valuable lessons for others in the accounting field. Brendan shares his reasons for leaving his previous employer, focusing on workload and a lack of training and support within the team. He emphasizes the importance of client relationships, and how a client-centered focus led him to our team. Brendan also discusses how our results-based approach, which doesn't fixate on hours and timesheets, allows for greater flexibility and productivity. He appreciates the freedom to work when and where he's most productive. We delve into the benefits of specialization, as Brendan has played a pivotal role in growing our Capture Accounting brand, focusing on serving creators and influencers. This specialization has allowed us to streamline processes and develop a deep knowledge of the industry. Brendan also highlights the significance of trust and appreciation within a team. Trusting your colleagues and showing appreciation for their work are key factors for job satisfaction and building strong, motivated teams. Throughout the episode, Brendan's insights provide a unique perspective on the journey of building a successful accounting practice with a client-centered approach, specialization, and a supportive team. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here
10/21/202322 minutes, 49 seconds
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#121 Why You Need To Overcome Your Fear Of Public Speaking

Are you someone who wants to overcome your fear of public speaking? In this episode, I share my personal journey and how conquering this fear can transform your results. Join me as I discuss the impact of public speaking on your perceived value, generating inquiries, and driving new business. Discover the power of speaking engagements, seminars, webinars, and podcast appearances. Don't let fear hold you back from unlocking your full potential. Tune in now and start your journey to becoming a confident public speaker. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me  Get TaxCalc Today
10/14/202322 minutes, 8 seconds
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#120 Compliance Is Your Superpower

In this episode, I share my thoughts on the power of compliance and why it is essential for your success. Join me as I discuss various topics, including evaluating user feedback, user research methods, and understanding user needs. I also provide insights on how to maximize the value of compliance work and build a profitable practice. In the episode, I talk about my recent experiences, including recording in a different location due to technical challenges. I also share exciting news about my upcoming trip to Dubai to set up Capture Accounting and expand our services to creators and influencers. Additionally, I discuss the importance of mindset, understanding your value, and effective pricing strategies for compliance services. Tune in to discover how compliance can be your superpower and how it can contribute to the growth and success of your accounting firm. Don't miss out on valuable insights and actionable tips that can help you thrive in the industry. Join me on this episode and harness the power of compliance! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
10/7/202324 minutes, 43 seconds
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#119 What Is The Right Structure For My Firm?

As I start my day, I share snippets of my daily life, including managing house renovations and planning a trip to Dubai. Then, I discuss my upcoming speaking engagements for Quickbooks' Get Connected event. Moving on to the main topic, I delve into the question of what is the best structure for your firm. I emphasize the importance of having client managers who serve as the main point of contact for clients. These managers should possess strong interpersonal skills and be able to handle client relationships effectively. I also touch on the concept of a year-end team, consisting of individuals with expertise in handling complex tax planning and year-end accounts. Additionally, I highlight the significance of assigning responsibilities based on individual skill sets and experience. Ultimately, there is no one-size-fits-all solution when it comes to determining the right structure for your firm. It depends on the type of work you undertake, the level of complexity involved, and the technical expertise required. Finally, I stress the importance of giving clients a home within your firm, ensuring that they have a dedicated point of contact for all their needs. By establishing this structure and providing exceptional client service, your firm will thrive and grow. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
9/30/202324 minutes, 45 seconds
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#118 Exactly How Much Should I Charge?

In this episode, we talk about pricing and how much you should charge for your services. I share my own experience and insights on determining the right price for your clients. We discuss the value you provide and how to convey it effectively. Whether you're an accountant or in any service-based profession, this episode will help you understand the factors to consider when setting your prices. We explore the concept of value and how it differs from costs. I explain the importance of understanding your client's perspective and finding a price that represents value for money. Pricing is not a one-size-fits-all approach, and I guide you through the process of testing and adjusting your prices to maximize your revenue. I share my journey of transitioning to fixed pricing and the benefits it brings. We discuss the significance of quoting monthly fees and the value of being accessible to your clients throughout the year. I emphasize the importance of pricing based on the value you deliver, including your expertise, thinking time, and acting as a client's agent with tax authorities. If you're wondering how to price your services or looking to increase your prices, this episode provides practical tips and strategies. Join me as we delve into the world of pricing and discover how to charge what you're worth. Tune in now and take your pricing game to the next level! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
9/23/202318 minutes, 10 seconds
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How I Spend 40 Hours A Month Learning (And Which Podcasts I Listen To)

Hey there, it's me. In this podcast, I share my experience of spending 40 hours a month on self-education and which podcasts I listen to. I talk about how investing in my own education has helped me launch and scale my businesses, manage my family life, and still have time for myself. In the transcript, you'll hear about my routine of reading books, listening to podcasts, attending courses, and learning from others. I also share some of the podcasts I listen to regularly, including those on marketing, entrepreneurship, and self-management. If you're looking to improve your skills, grow your business, or just learn something new, this podcast is for you. Tune in to discover how investing in your own education can pay off in the long run. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
9/16/202319 minutes, 57 seconds
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#116 Xero or QuickBooks (Plus My Weekly Roundup)

Hey there, it's me. In this episode, I talk about my weekly roundup, including the challenges of back-to-school week with four kids in four different schools. I also discuss attending a lunch with Zero and my upcoming speaking engagements with Quickbooks' Get Connected events. Then, I dive into the hot debate of Zero vs. Quickbooks, sharing my perspective as a software-agnostic accountant. I explain how our practice uses a mix of both software and caution against becoming too evangelical about one particular software. Finally, I wrap up with a reminder to keep an open mind about software and to focus on making your life easier and covering the cost of subscriptions within your monthly fees. Thanks for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
9/9/202323 minutes, 6 seconds
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The Secret To Closing A Sale

Hey there, In this episode, I share my tips and techniques for closing a sale. I discuss how to get in front of the right people, run effective sales meetings, and position yourself as a guide who can help prospects achieve their desired outcomes. As usual, I share some personal anecdotes, including my recent coaching session with a team member and my experience talking to a content creator who is interested in our services. I also offer some practical advice, such as using profiling techniques to identify good prospects, asking the right questions to uncover pain points and desired outcomes, and giving pricing information in person. So if you're looking to improve your sales skills, this episode is for you. Tune in to learn the secrets to closing a sale and take your business to the next level. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
9/2/202322 minutes, 56 seconds
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#114 You’re Not Responsible For The Work, You’re Responsible For The….

In this episode, I share a personal update on my cancelled Bali trip due to my daughter's illness. Despite the setback, I discuss the importance of being able to drop everything and be there for family when needed, all while keeping my businesses running smoothly. Next, I dive into the topic of leadership and the quote "You're not responsible for the work, you're responsible for the people who are responsible for the work." I share insights from my recent coaching session with a team member and how I used recordings of his sales calls to provide valuable feedback. If you're struggling with converting prospects or managing a team, this episode is for you. I share actionable tips and techniques on how to effectively train and manage your team, and how to have productive conversations with prospects to convert them into clients. As always, I appreciate your feedback and support, and would love to hear from you. Drop me a line on LinkedIn and let me know what you think of the episode. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
8/26/202321 minutes, 44 seconds
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What Software We Use In The Practice

🎙️ In this episode, I talk about the different software systems that we use in our practice to manage our workflow, client data, and knowledge hub. I break down the three areas of our firm (factory, office, and brains) and explain the importance of having systems in all three areas. 🔍 In the factory, we use Glide to manage our workflow, including deadlines, job stages, and quality control. In the office, we use TaxCalc for our CRM and Virtual Cabinet for document management and client correspondence. We also use Signable, integrated within TaxCalc, for electronic signatures. For our knowledge hub, we use Notion to create a database of all our process notes, tutorials, and useful links that help us work smarter and more efficiently. 👨‍💼 Throughout the episode, I stress the importance of having a knowledge hub to capture and share intellectual capital between team members in the most efficient way possible. I encourage you to build out your own knowledge hub to improve your team's efficiency and profitability. 👍 If you found this episode helpful, please leave a rating and review on your favorite podcast platform. Thank you for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book  The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me
8/19/202317 minutes, 9 seconds
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Why I Don’t Hire Trainees Anymore

In this episode, I discuss why I no longer hire trainees in my accounting practice. I share my personal experiences and thoughts on the alternatives available to small firms, including outsourcing and offshoring. I explain the challenges and risks involved in training inexperienced employees and why it's often better to recruit people with some years of experience under their belt. I also highlight the benefits of hiring offshore employees, such as cost savings and the availability of experienced candidates. If you're a small accounting firm owner, this episode will give you insight into the pros and cons of hiring trainees and alternative hiring strategies to consider. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  
8/12/202315 minutes, 35 seconds
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How Do I Know How Much Work To Give My Team?

Join me as I discuss how to allocate work to your team members in your accounting firm. I'll share insights on building a team, retaining high performers, and creating a culture of high performance. Learn how to delegate responsibilities, allocate work, and manage client portfolios for maximum efficiency and profitability. Plus, find out how to position your firm for success and build a business that can run without you. Don't miss this valuable episode! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
8/5/202315 minutes, 46 seconds
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Things I DON’T Do In My Practice

Hi there! In this episode, I'm sharing with you some of the things I don't do in my practice that might help you determine what to eliminate from your plate. As practice owners, we often do things the way they've always been done, but there might be ways to streamline and free up your time. I hope this episode gives you some ideas. I start by discussing the technical work I don't do, including preparing tax returns, accounts, and bookkeeping. I also don't review work anymore, as I trust my team to handle it. Client contact is another area I don't do anymore. I don't have any client meetings or even client emails or calls. Instead, I've passed off client relationships to my client managers, who handle the bulk of client communication. I also don't handle any administration, AML work, risk assessments, or employee and client onboarding. Instead, I focus on marketing and driving inquiries into the business. I handle the high-level strategy and direction of our marketing efforts and work with agencies to deploy tactics. If you're interested in learning more about what I don't do in my practice, give this episode a listen. It might inspire you to reevaluate what's on your plate and delegate more effectively. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
7/29/202323 minutes, 28 seconds
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#109 Should You Outsource Or Offshore?

Hey there! In this episode, I talk about offshoring and outsourcing. These are great options to manage operations throughout your firm, especially if you're struggling to find and retain good talent. Outsourcing involves engaging an outsourcing outfit, normally a company based overseas, to outsource some of your work to. This is great for things like payroll or year-end accounts, where you need some extra help. Offshoring, on the other hand, involves engaging an employee or team member who sits offshore, away from your shores. They become part of your team and work under your direct supervision and control. I share my personal experiences of using both outsourcing and offshoring, as well as stories and experiences from others. I also discuss the difference between outsourcing and offshoring, and how to find talent directly and through an agency. If you're struggling to find good talent, I highly recommend checking out offshoring and outsourcing options. It's becoming harder than ever to recruit in the UK and these options can be a great way to manage your operations effectively. Listen in to learn more about my experiences and tips for making offshoring or outsourcing work for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
7/22/202320 minutes, 49 seconds
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Growing By Acquisition To 18 People In 3.5 Years With Julie Wilkinson

From start-up to 18 people and on track to hit £1million after just 3 years! 🤯 That’s the incredible story of julie Wilkinson of Wilkinson Accounting Solutions.  In this episode i’ll be speaking to Julie on: how she managed to get such phenomenal growth in such a short space of time how she grew by acquisition and continues to do so with her aim of building a £5m in the next 5 years before exiting 🚀 how she manages a completely virtual team of 18 people including 7 in-house CFO’s how she wins high value fees with a focus on management accounting and M&A activity how she fits all the above in together an active lifestyle and taking out several weeks a year from the practice! Listen to this episode and get tangible takeaways that you can implement in your practice and life to get results 👌 You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
7/15/202340 minutes, 18 seconds
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PAC Members LIVE Event - Debrief

Welcome to my debrief of the PAC members LIVE event! During the event, we discussed various topics related to user research and how to effectively evaluate user feedback. We also compiled a document containing different user research methods. One of the key takeaways from the event was the importance of understanding user needs. We talked about how to design and implement projects that address those needs and how to analyze data and interpret results to inform future decision-making. I was particularly excited about the session on winning new clients. We had a panel of practice owners share their experiences and insights on how they were able to attract new business. It was great to hear about the successes they had using the power positioning course and how they were able to find their niche. We also talked about pricing and re-pricing strategies for existing clients. This is an area where many accountants struggle, but we heard from members who had gone through the process and increased their revenue by £80,000 to £100,000 using the gap analysis approach. Finally, we discussed how to attract and retain the best talent for our teams. This session was particularly valuable for me, as a practice owner, and I appreciated hearing from other members who had successfully scaled their businesses and shared their experiences on how to structure their teams. Overall, it was a fantastic event that provided a lot of value and inspiration for me and other members. I'm looking forward to implementing some of the strategies and techniques I learned and can't wait for the next event! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
7/8/202325 minutes, 45 seconds
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Timesheets Are Not Giving You The Information You Think

In this episode, I discuss why time sheets aren't giving you the information you think they are. I share my journey of using time sheets and how I eventually got rid of them. I explain the three reasons why people use time sheets and why they're a lousy measure for pricing and profitability. Instead, I suggest focusing on the value you create for clients and maximizing what you get at the top end. I also share how to hold your employees accountable to work, and how to attract and retain the highest performers in your team. Tune in to learn more about the problems with time sheets and how to move towards an environment where only results matter. Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW
7/1/202316 minutes, 17 seconds
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#106 Productise Your Solutions And Lead With The Problem

In this podcast episode, you will learn about the importance of leading with the problem and productizing your solutions. The speaker discusses real-life scenarios and demonstrates how to identify and address the pain points of potential clients. You will also learn how to present your solutions in a way that resonates with your target audience and encourages engagement. If you're looking for effective marketing strategies for your business, this podcast is a must-listen. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
6/24/202313 minutes, 13 seconds
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#105 Be Proactive - Or Risk Losing Your Best Clients

Join a conversation about proactive client management, where I talk about how to become a trusted advisor to your clients. In this episode, I talk about the importance of being proactive, building a network of experts, and identifying the right clients to serve. I also share insights from recent prospect calls. Listen now to learn how to take your accounting firm to the next level You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
6/17/202315 minutes, 32 seconds
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Struggling With Overwhelm? Try This..

Are you feeling overwhelmed and stressed out by your workload? In this episode, we discuss how to manage your time and prioritize your tasks to be more productive and less stressed. We share tips on how to use the 80/20 rule, learn to say no, and live life by your calendar. Plus, we reveal the most powerful lever in the profit equation and how to use it to work less, earn more, and enjoy life more. If you're ready to take control of your time and your practice, this episode is for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
6/10/202314 minutes, 23 seconds
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How To Get More Referrals

In this episode, you'll hear some quick tips on how to get more referrals for your business. We'll cover why referrals are important, how to ask for them in a systemized way, and how to build up your network of intermediaries online. You'll also hear some real-life examples of how these strategies have worked for other professionals. If you're looking to generate more business for your firm, this episode is for you. Don't forget to grab a copy of the Four Pillars if you haven't already. You'll find a link in the description below. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
6/3/202310 minutes, 12 seconds
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How We Run Our Weekly Team Meeting

Join me as a describe how we run a weekly team meeting in my accounting firm. Learn tips for making meetings efficient and effective, including the importance of knowledge sharing, building relationships with team members, and tracking key metrics. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
5/27/202316 minutes, 42 seconds
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NEW Podcast Name! Accountex Talk Summary + Book Launch

Welcome to the latest episode of the Profitable Accountant Podcast! In this episode, Reza Hooda shares his experience at the Accountex conference and book launch. He talks about how the stars aligned for him to launch his new book and do a book signing at the conference. Reza also shares the importance of understanding your target audience, getting clear on who you serve, and increasing your perceived value to charge higher fees. He discusses how rebranding his podcast to "The Profitable Accountant" and niching down into a particular sector or activity can make marketing easier and more effective. Reza also emphasizes the opportunity to take on the full finance function and reframe bookkeeping as a virtual finance office or a full finance function handling. Listen in to learn more about how to build an accounting firm to win clients, charge higher fees, and outperform the competition even in harsh economic climates. Don't forget to follow the podcast and drop Reza a line on social media to let him know your thoughts! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
5/20/202319 minutes, 54 seconds
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How To Increase Your Perceived Value

Join me in this episode as I discuss the three phases of your customer's journey and how to deliver a wow experience in each. Learn how to increase the perceived value of your services and ultimately drive up the price you can charge. I share tips on what to do in the prospecting phase, such as specializing in a niche and offering valuable content.  I also discuss the importance of the meeting phase, where you can position yourself as a problem solver, and the onboarding phase, where you can offer touchpoints to maintain a high perception of value. Listen now to learn how to increase your value in the eyes of your clients. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
5/6/202317 minutes, 3 seconds
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Why You Need To Write A Book (It’s Easier Than You Think)

Are you thinking about writing a book but don't know where to start? In this podcast, you'll learn how easy it is to write and publish a book, even if you're not a professional writer. I share my experience of writing my first ebook and how it helped me elevate my credibility and authority in my field. I discussed the importance of leading with value, not waiting for perfection, and using tools like AI to help you overcome writer's block. I also talk about the impact a book can have on your marketing efforts, including using it as a lead magnet and repurposing the content for social media and blog posts. If you're ready to take your business to the next level, writing a book might just be the thing you need to set yourself apart from the competition. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
4/29/202317 minutes, 35 seconds
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Hitting £1m+ turnover with just 5 people with Tej Gill

Welcome to this episode where we delve into the story of Tej Gill, a PAC Mastermind member and successful Accountrepreneur who managed to hit over £1m in revenue with just five people, all while working fewer hours! Tej took over a traditional practice and transformed its results in just a few years, including growing from £650k to over £1m in just over 12 months. In this episode, you'll hear exactly how Tej achieved this incredible growth and what he did to make it happen. We'll also dive into what a £1million firm can look like and give you a chance to join the conversation and ask Tej any questions you might have to help you on your own journey and inspire you as to what's possible. Don't miss out on this incredible episode!  
4/22/202332 minutes, 4 seconds
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How Reza Built a Profitable Accounting Business That Runs on 15 Hours a Week -GoProposal

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
4/15/20231 hour, 38 minutes, 43 seconds
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How I Run My Firm On 4 Hours A Week And Make Over $500k In Profit With Scott Scarano

How I run my firm on a 4 hours a week and make over $500k in net profit!  That’s what  guest talks about in this episode.  My man Scott Scarano has transformed his firm in recent years He’s got it to run without him so he can spend more time doing his podcast and rapping! Listen to this episode so you can hear Scott’s journey and as always take away some tangible takeaways for you to implement
4/9/202342 minutes, 59 seconds
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Winning Clients Even In Recessionary Times

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
4/2/202315 minutes, 18 seconds
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Systems: The Brains, the Factory & the Office

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
3/25/202318 minutes, 54 seconds
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How I Grew to $1million in Revenue in just 18m with Shanita Jones CPA

From $0 to $1million in 18m! That’s the story of Shanita Jones who’s the guest on my Accountants Live show I spoke to Shanita about how she managed to get such awesome growth in such a short space of time Although she’s based in the USA the techniques she’s adopted to generate enquiries and clients will apply to you too  
3/18/202332 minutes, 53 seconds
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#95 The Fear Of Repricing And How To Overcome It

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
3/11/202323 minutes, 7 seconds
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#94 What Really Makes You Profitable (Hint: It’s Not Timesheets)

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
3/4/202322 minutes, 23 seconds
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From £0 - £500k in 18m with Stuart Hurst

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR Check out my YouTube channel: https://bit.ly/3tMWElW
2/25/202341 minutes, 10 seconds
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#93 3 Things To Boost Your Productivity

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!
2/20/202319 minutes, 35 seconds
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#92 Using Routing Forms In Calendly To Get Rid Of Time Wasters

In this episode, we're going to talk about a topic that can save you a lot of time and headaches: routing forms in Calendly. Do you ever find yourself getting bombarded with requests that are irrelevant or time-wasting? Or struggle to manage scheduling appointments efficiently? Well, in this podcast, we'll explore how routing forms in Calendly can help you get rid of those time-wasters and streamline your appointment scheduling process. By the end of this episode, you'll learn how to create routing forms that ensure your meetings are only booked with the right people, at the right time. You'll discover how to customize questions, set up notifications, and use conditional logic to guide people to the appropriate meeting types. So, if you're tired of wasting time on meetings that don't matter, or you want to optimize your appointment scheduling process, then this episode is for you. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
2/11/202319 minutes, 58 seconds
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#91 The Value Iceberg - and pricing

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline. I liken an iceberg to the total value your prospects get from your services. The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they will get from working with you. How much you can charge for your services is first tied to the perceived value (the tip of the iceberg) they can see and feel. So if your prospects can’t perceive enough value from working with you, they won’t agree to be charged a higher price, but if they can see it, they will agree with the price. Are you curious about the relationship between value and price? Do you want to learn how pricing strategies can impact your prospect’s buying decisions? Then you won't want to miss this episode! In this episode, we dive into the factors that determine the value of products and services, and how pricing captures a share of that value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
2/4/202331 minutes, 10 seconds
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#90 3 Paid Apps I Can’t Do Without

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!
1/28/202313 minutes, 33 seconds
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#89 Is It Worth Going To Accounting Conferences?

So, what do you do when you hear about or get invited to an accounting conference? Do you attend? Or do you discard it as not valuable? I’ve been attending accounting conferences for some time now and have gotten quite an amount of value from it that has benefited me and what I do. Join me in this episode as I explore the value of attending accounting conferences. Are they worth the time and money investment? Find out if it’s worth making the trip in this episode. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
1/21/20238 minutes, 41 seconds
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#88 The Big Opportunity To 10x Fees - Even In A Recession!

Have you seen the news around lately? There’s doom and gloom everywhere. We’ve got the highest inflation on record in living memory, fuel prices at an all-time high, interest rates rising, government debts at record levels, and taxes going up. Things are getting worse right before our very eyes. But amidst it all, is a great opportunity for practice owners to 10X their fees, to expand, and to build a practice of their dreams. In this episode, I’m going to share with you why this impending doom is actually a blessing in disguise for accounting firm owners, and how to take advantage of the situation. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
1/14/202325 minutes, 10 seconds
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#87 How To Make Sure You Hit Your Goals This Year

How do we make the year 2023 our best year ever? What do we do to set ourselves up for success? And I’m not talking about setting resolutions that you’re probably going to have forgotten by the end of February. I’m talking about setting clear goals and being intentional about what you want to achieve and how you want to look and feel by the end of the year. In this episode, I’m going to share with you how to set goals and achieve them. You’re going to learn the big secret behind achieving goals and how you can have your goals pull you towards them instead of leaving you depressed for failing. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
1/7/202328 minutes, 16 seconds
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From £0 - £500k In 5 Years From A Niche Brand - Stephen Pell

12/31/202236 minutes, 15 seconds
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#86 How To Get Inside The Head Of Your Ideal Client

Do you want to connect with your ideal clients on a DEEPER level? Do you want to have them bring out their wallets to get what you offer? Then you need to get inside their heads. You need to understand their feelings, problems, and desires so that you can best position yourself as the solution they are looking for. In this episode, I’m going to share with you what I do to get inside my ideal clients’ heads and become the person they run to for help. In fact, I’m even using one of the strategies right now on you! Listen to find out which one. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
12/24/202217 minutes, 45 seconds
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#85 How I Generate £10k - £20k A Month From ONE Blog Post

Drawing your ideal clients to you and generating a ton of inquiries from them is a lot easier than you think. I have one particular blogpost that generates up to £10k – £20k a month! …without me spending any more of my time on it. How did I make this happen? SEO – Search Engine Optimization. Recently, I’ve been investing more of my time in that and discovering the secrets behind how it really works. In this episode, I’m going to reveal to you how I was able to get that blogpost to generate inquiries that led to making £10k – £20k every month, and how you can do the same. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
12/17/202212 minutes, 31 seconds
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#84 Work Isn’t A Place You Go, It’s Something You DO

Many people are still of the mindset that unless you are seen working in the office then you’re not really working at all. I get a lot of people asking me whether I even work at all because I seem to spend most of my time outside the office. I think that is ridiculous. Work isn’t a place you go, it’s something you do. Many people can’t fathom how possible that is because they don’t know how to make it work for themselves. This is why in today’s episode, I’m going to reveal the secret to building a firm that allows you to work wherever you please, when you please. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
12/10/202216 minutes, 31 seconds
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#83 How To Build A Second Brain

Often most people think you need to put in more hours to get more work done. But they are wrong. Because it’s not about working more hours, it’s about optimizing the output and the work you get done in those hours. And to do that you need a second brain. A place where you can store information and retrieve it easily. A second brain will help you be more efficient in your work, and allow you to get more done within your usual working hours or save that extra time for other important things. In this episode, I will share with you exactly why you need a second brain and the immense benefits it adds to your productivity. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
12/3/202223 minutes, 23 seconds
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#82 I Lost A £15,000 A Year Client

It’s easy to think that because of the many consistent wins shared on social media that highly successful accounting firms don’t lose clients or experience losses. Well, you’d be wrong. No firm is perfect no matter how successful they are. And there is always more room for improvement. In this episode, I’m going to share with you how I lost a £15,000 client. I will share with you both the learnings and the takeaways, so you get an insight into the kind of clients to go after and the best way to retain clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
11/26/202212 minutes, 49 seconds
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#81 Build A Workplace Culture Like Netflix

Netflix, one of the most valuable businesses in the world, has an interesting workplace culture that fully satisfies its employees and compels their loyalty in a positive way that leads to high performance. What are they doing right? And what can we learn from them and incorporate into our own businesses? In this episode, I’m going to be sharing with you Netflix’s workplace culture principles that I learnt from its founder, Reed Hastings. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
11/19/202211 minutes, 35 seconds
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Managing 1600 clients, 19 people aged just 30 with Eriona Bajrakutaj

Think you have a lot to handle in your firm? Think again 😆 In this episode I spoke to Eriona Bajrakutaj who runs Majors Accounts. She’s ultimately responsible for 1,600 clients and 19 team members whilst aged just 30 🤯 Eriona spoke about her journey to taking over the practice and transitioning a very traditional practice into a dynamic modern practice And how the firm used to actually have 2000 clients (!!) and Eriona underwent a process where 20% of the client base had to go when changes were brought in If you’re thinking you have clients that are hard to change or are worried about losing clients if you put their fees up then this will be a good episode  for you! 😄
11/12/202239 minutes, 29 seconds
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#80 Practical Steps To Delegate More And Free Up Your Time

If you struggle to grow your firm beyond where you were years ago, then it could be that you don’t have a slick system in place. You’re probably preventing growth in your firm by handling tasks you shouldn’t be handling. As a business owner, your time is better spent working on the business, in casting the vision, building processes, and ensuring everything work smoothly. You are not to be the technician involved in handling every single activity. In this episode, I’m going to show you how to separate yourself from the business by creating processes that allow tasks to get done effectively and free up time for you in the process. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
11/5/202213 minutes, 56 seconds
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#79 Creating A Slick Sales And Onboarding System

Have you ever been turned down by a potential client after a sales meeting because you were slow in getting back to them? Or because they were not clear on how you were going to help them get results? Well, that’s because you don’t have a slick sales and onboarding system in place to make things efficient and do the heavy lifting for you. In this episode, I’m going to share with you my sales and onboarding system, and also show you how I use it to impress clients and increase my perceived value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
10/29/202222 minutes, 37 seconds
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#78 How Tom Doubled Fees For An Existing Client To £2700 A Month!

Do you know the reason why you are still stuck facing the same problems in your accounting firm year after year? It’s because you don’t know what is possible. What if you take the time to see how others, who have gone through the same problem you have, overcame these problems? Wouldn’t that give you a fresh perspective on how to handle the problem better? In this episode, I’ll share with you one of the successes I had with my mentoring client, Tom. You are going to learn about his struggles and how we got over them, as well as the results we got in the process. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
10/22/202214 minutes, 6 seconds
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#77 The 3 Fundamental Systems Every Firm Should Have

If you find that you’re always overwhelmed with the amount of work in your firm, you’re constantly putting out fires, and having to be actively involved before anything gets done in your firm, then it’s most likely that you’re suffering from a poor system. In this episode, you’re going to discover the 3 fundamental systems you absolutely must have if you want to run a successful accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
10/15/202215 minutes, 3 seconds
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From $200K Timesheet Revenue to $2M Recurring Revenue with Harvee Pene

If you’re looking to generate More Income, More Impact and More Inbound Opportunities you’ll want to hear the inspiring story of our next guest Harvee Pene. He is an Australian Accountant, 2x TEDx Speaker and best-selling author of ‘The STANDOUT Accounting Firm’, ‘Accountants Be 1% Better’ and ‘GET LEADS: 6 steps to more leads, more fun and a more lucrative Accounting Firm.’ In this episode Harvee talked about how he bought a standard accountancy practice and transformed it into ‘Inspire - Life Changing Accountants’, twice recognised as one of the “Top 100 Companies in Australia”. Although going from Standard to Standout resulted in a 10x increase in Revenue (for which he has a 9 step process) he says the highlights he’ll share are - Making an extra $2,500 / week by going from giving away advice to giving guarantees. Moving from $1,800 to $9,000 / client / year by becoming known for R.E.S.U.L.T.S instead of Red-Tape. Giving 10 Million Days of access to Food, Water, Health and Sanitation to Families in need to help End Poverty by 2030. “All because”, Harvee said in a recent conversation with me, “we went from being Accountants to Authors.” Listen to this episode to find out more  Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/8/202244 minutes, 13 seconds
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#76 How Improving Client Experience Can Make You Millions

Most of the time we accounting firm owners spend the majority of our time trying to win new business, trying to get that lead, and convert that prospect… that we completely forget to take good care of our existing clients. And this could be dangerous to us because we are ignoring the lifetime value of that client by doing so. Improving the experience of your existing clients is very important and it could lead to more opportunities for you in the future if you do it right. In this episode, you’re going to learn why improving client experience is extremely important and how to create those ‘WOW’ experiences that make clients stay with you for a long time. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
10/1/202223 minutes, 34 seconds
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#75 How Much Profit Should I Be Making?

Many accounting firm owners spend much time trying to figure out how much profit they should be making in a month or a year and very little time understanding the factors that drive-up profitability itself. The truth is, there is no set amount of profit you should be making. So the better question is … ‘What are the drivers of profitability?’ This is what I will be addressing in this episode. You’re going to learn the key factors that drive-up profitability in your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
9/24/202214 minutes, 9 seconds
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#74 Why You Need To Include Unlimited Telephone And Email Support

Clients don’t pay to spend time with you – they pay for access to you, and the ability to call you when they have a problem. If you put barriers to that by charging them every time you spend solving their problems then, they won’t call you anymore and instead call your competitors. But offering unlimited telephone & e-mail support looks burdensome. How do you rationalize giving clients such support? How do you strike that perfect balance where you both benefit from it? There are 2 ways to do that. In this episode, you’ll learn what they are and why applying them would make unlimited telephone & email support a really valuable service for your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
9/17/202211 minutes, 25 seconds
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Becoming an Award Winner with Pamela Phillips

🗣️ Ever wondered what it takes to become an ‘award winning’ firm? Listen yo this episode with Pamela Phillips of de jong Phillips - a MULTI award winning practice ⭐ As well as recently winning Xero small firm of the year award for 2022, Pamela and her team also won the Accounting Excellence award for the same category back in 2020. Not only that but Pamela actually lives in Germany and runs her firm remotely with a team of 10 based in the UK I spoke to  Pamela around how they achieve 30%-40% growth year on year and manage to achieve average fees of £10,000+ Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
9/10/202241 minutes, 48 seconds
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From £0 - £1million in less than 3 years With Ben Sztejka

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
9/3/202248 minutes, 19 seconds
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#73 Which Pricing Software Is Best

Do you use pricing software in your accounting firm? What pricing software is out there? And which one is the best one to use? For someone who has been running his firm since as far back as 2008 when most of the things we had to do were done manually, I appreciate the existence of these pricing software and I’ve come across a number of good ones in the past. In this episode, I’m gonna share why using pricing software is a good idea, and also some of the good ones I know (including the best one out there). Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
8/27/202227 minutes, 14 seconds
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#72 Do Performance Related Bonuses Work?

How do you motivate your employees to do better work? Do you give them performance-related bonuses? And does that work? From my years of study on the subject and dealing with employees, I have found that giving performance-related bonuses does NOT work – and that knowledge workers aren’t really driven by money but by certain other factors. In this episode, I’m going to share my beliefs on this and also let you know the downside of giving performance-related bonuses. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
8/20/202215 minutes, 23 seconds
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#71 The Best Books I’ve Read

The best investment I ever made was not in software, stocks, property, or crypto. The best investment I ever made was in myself. And books played a major part in that. Books contain the years and years of experimentation, research, and findings of the author which can be condensed into our brains in a number of hours. Books changed my life and changed my business for good. In this episode, I’m going to be sharing with you the incredible books I read that turned things around for me. Be sure to grab a pen and paper and jot like crazy because these books would change your life too. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
8/13/202219 minutes, 40 seconds
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#70 The Roadmap To Winning Work At Higher Prices

Have you ever wondered how those other accounting firm owners consistently score new clients at higher prices while you struggle to get a measly amount every month? I can assure you that it’s not magic or rocket science either. It comes down to an understanding of the relationship between price and value, and how to create a premium perception of your services in the eyes of your prospects. In this episode, I’ll explain what all that means and give you a roadmap to doing this for your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
8/6/202217 minutes, 43 seconds
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#69 How To Choose Your Niche

You hear many ‘gurus’ out there emphasize the importance of choosing a niche. How it helps you boost your expertise, add more value to your target audience, and charge more. And now, you’re considering doing the same but don’t know how to go about it. I believe the best way to grow your practice is by saying NO to the wrong type of clients and getting clear on who you serve and how you serve them. In other words, choosing a Niche. In this episode, you’ll learn some of the things to look out for when you go about choosing your niche. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/30/202219 minutes, 19 seconds
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#68 Focus On The Pain

Many accounting firm owners struggle to get clients because they do not know this simple truth. Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it. In this episode, you’re going to learn why pain is essential to making a sale, how to uncover the pain your prospects are going through and how to use it to win more clients in a sales meeting. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/23/20228 minutes, 52 seconds
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#67 Do I Have To Do Advisory?

We hear all around these days from social media and emails from software providers wanting to sell their software that compliance is dead and that we need to be doing advisory… But is compliance really dead, though? And do we all need to be doing advisory? In this episode, I’m going to share my views on the subject and let you know what I’m doing to help my clients get results and also get compensated well for. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/19/202222 minutes, 35 seconds
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Busting The Myths Of Profitability And Timesheets With Reginald Tomas Lee

🗣️ Are you using timesheets? ⌚ 🗣️ Do you try and work out profitability by client? In this episode I have someone who is going to blow your MIND 🤯 with everything you’ve ever thought true about timesheets and measuring profitability My guest is Reginald Tomas Lee - a professor, TEDx speaker, author and consultant helping organisations make better business decisions through banishing myths around cost accounting and profitability. He has written several books including one called Lies, Damned lies and Cost Accounting which was a real eye opener for me 👀 Be prepared to have everything you knew about cost accounting, measuring profitability and using timesheets to be completely shattered! This is going to be a cracking podcast which will get you certainly get you thinking about how you are currently using information to manage your business You will learn: ✅ Why cost accounting is flawed - and what we ought to be looking at instead ✅ The problem with how we look at profitability - and how it’s actually losing us money ✅ The real numbers we need to be looking at to guide our business decisions ✅ What we need to be doing to drive efficiency
7/16/202246 minutes, 53 seconds
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#66 Have Few Rules But High Standards

One of the questions I get asked often by other practice owners is how to attract and retain talented high-performers in their practice. In my years of running my own practice, I’ve hired and sacked a total of up to 10-15 people, and I’m going to share with you all I’ve learned in the process. In this episode, you’ll learn the mistakes I’ve made in both hiring and retaining employees and the secret I learned to build a great working environment where the client’s interests are kept at heart. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/12/202216 minutes, 13 seconds
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#65 How To Get Paid For Your Initial Consultations

Have you ever given so much value on a prospect meeting before and yet they still didn’t become clients? Unfortunately, this happens most of the time. We give so much value & time and yet have nothing to show for it. But what if there was a way to charge for initial consultations? A way to get paid upfront for the value and time we give. In this episode, you’re going to learn my special method for charging for strategic consultations. Use this method to get paid upfront for your initial consultations. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/9/202215 minutes, 50 seconds
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#64 Using LinkedIn To Generate Enquiries

Getting clients and growing your business is a lot easier these days because of the many social networking platforms out there and the different opportunities it allows us to connect with our ideal clients. In this episode, I will show you why you need to use LinkedIn (in case you’re not on it or active there) and how to use it to win new business. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/5/202224 minutes, 1 second
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#63 How To Get Started With Video To Generate More Enquiries

The one thing you can do to put yourself out there as an authority, as a credible expert to ramp up the number of inquiries you get or interested prospects that come into your email list is to make videos. In this episode, I’ll explain the benefits of doing so and why you need to start doing it, and some practical tips on how you can do it better. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
7/2/202220 minutes, 43 seconds
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#62: The Problem With Timesheets

Do you still use timesheets in your firm? There are so many problems wrong with using a timesheet that you should be aware of. In this episode, I’m going to be highlighting some of the major problems wrong with it and also letting you know what you should do instead. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/28/202213 minutes, 58 seconds
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#61: How To Stop Being A Control Freak

Do you find it hard to let go of certain tasks in your firm because you think no one can do them better than you? Well, maybe you’re right. No one can do it better than you. But if you always feel this way and keep on handling these tasks all by yourself, you’ll always be overwhelmed with work and never have that free time to live the life you want. What if there was a way to delegate these tasks to your team members and still get the quality results your clients want? In this episode, you’re going to learn the art of delegation and learning to let go. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/25/202217 minutes, 9 seconds
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#60: Track These 4 Metrics

There are so many metrics you can track in your firm to ensure that you’re going in the right direction. But I recommend four ones in particular that will help you stay in control and keep track of growth. In this episode, you’re going to learn what these four metrics are and how you should go about using them to get the best results possible. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/21/202215 minutes, 58 seconds
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#59: Do You Really Want A £1m Firm?

What does a £1m firm mean for you? And are you really sure you want to have one? I realized some years back that what I was really after wasn’t really a £1m firm and the status that came with it, but a firm that was profitable enough to allow me the freedom to live the life I want. And the key to making this happen is to focus on profitability and sustained manageable growth. In this episode, you’re going to learn exactly what this means and how focusing on this will allow you to live the life you want. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/18/202211 minutes, 20 seconds
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#58: What I Would Do Differently If I Started Again Part 2

What would I do differently if I were to start all over again? Well, one thing is for certain, now that I know what I know I won’t make all the mistakes I made while trying to run my firm in its earlier days. I’d make smarter decisions, work with the right kind of clients, and put more effort into the right things that actually move my firm forward. This podcast episode continues from the previous episode to give an additional list of things I would do differently if I started all over again. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/14/20229 minutes, 54 seconds
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#57: What I Would Do Differently If I Started Again

It is a lot easier now to grow your accountancy practice. In fact, it’s much easier than it has ever been! And this is largely due to the changing buyer behaviour resulting from the pandemic. People have become very comfortable with sending things electronically, and how people find their accountants have changed. If I were to start all over again building my accountancy firm from the scratch there are some things I’d do differently now to grow faster. In this episode, you’re going to learn what those things are and see if you can apply them (if you aren’t already) to grow even faster. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/7/202210 minutes, 39 seconds
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#56: Your Prices Reflect The Quality Of Clients You Attract

The reason why you have been attracting the wrong type of clients all this while is most likely because of your prices. You see, what you don’t know is that your prices say something about you and the quality of service you provide. Every prospect of yours makes a judgement on the quality of your service based on the prices you charge for it. If the price is high it says something. If it is low it also says something. The reason for this is because of what I call the prestige phenomenon. In this episode, I’m going to tell you more about it, and how you should go about setting your prices to attract your ideal kind of clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/4/20229 minutes, 19 seconds
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#55: How To Double Your Profits (Without Working Any Harder)

Most times we think that to increase our profit we have to keep adding in more and more services that we can provide. But that’s not always true, and besides, it’s a lot harder to deliver on such. You can double your profits while still providing the same services you’re providing now, just only packaged in a different way. And one key service you could repackage to do this is Bookkeeping. In this episode, you’re going to learn the true value of bookkeeping to your clients and how to portray that value in a way that attracts higher fees. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
6/2/202214 minutes, 40 seconds
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#54: The 3 Step Repricing Framework

Have you ever felt that you should’ve charged more to an existing client for the services you’re providing them? Perhaps, you were desperate at the time and were willing to take anything they could pay, but now, you feel the work is just not worth the pay. Well, it’s never too late to reprice. In this episode, I will show you the 3-step repricing framework I use to match the price I charge with the value I provide. And also, to get them to agree to this new price of mine. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/30/202214 minutes, 25 seconds
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#53: 2 Things You Need To Run Your Practice On 5 Hours A Week

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
5/28/202220 minutes, 4 seconds
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#52: The Benefits Of Masterminding

It can get really lonely being a business owner. It sometimes feels like no one really understands you or what you’re going through on a daily basis while trying to keep your firm afloat. But it doesn’t have to be that way. There’s something that can help solve this. Something that can fill that void in you while providing the support you need to help your business grow at the same time. And what is that? The power of a Mastermind. In this episode, you’ll learn about the benefits of a Mastermind and how being in one can help transform your profits and your life. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and learn how you can build a profitable accounting firm – without making the mistakes I made. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/26/20227 minutes, 42 seconds
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#51: The 4 Fundamentals Of Pricing Anything

When setting your prices, four fundamentals must be accounted for. These four fundamentals help you make sure that the price you give is the best price you can possibly give that captures the greatest share of the value you are creating. Simply put, these four fundamentals will help you set the best prices that are a true reflection of what you’re really worth. That’s why in this episode, I’ll be sharing what these four fundamentals are and how to use them in setting up your price. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm. Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and learn how you can build a profitable accounting firm – without making the mistakes I made. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/24/202215 minutes, 11 seconds
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#50: How To Avoid Tyre Kickers & TIme Suckers

Not everyone who gets on a call with you will become a client. Many of them who get on the call are just time wasters and tyre kickers. And in business where time is a major constraint, your time is best spent on things that move the ‘needle’ forward in your firm. So, how do you tell the difference between those time wasters and those who truly need your help and value what you offer? In this episode, I’m going to share with you how I do it with the aid of booking software and how you can do it too. Plus, I’m going to share with you how you can charge for an initial consultation. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and learn how you can build a profitable accounting firm – without making the mistakes I made. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/21/202216 minutes, 46 seconds
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#49: How To Become More Productive

There are many tricks and tactics to be more productive and get more done. But many of them are simply time hacks, and only a very few of them actually go deep enough to explain how to remain productive consistently. The secret to being more productive is actually living life by the calendar and making out time for 3 things. In this episode, you will find out what it means to live life by the calendar and what these three things mean. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and learn how you can build a profitable accounting firm – without making the mistakes I made. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/19/202215 minutes, 43 seconds
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#48: Don’t Make This One Big Mistake When Pricing

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
5/17/202214 minutes, 43 seconds
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#47: My BEST Investment By Far Is…

What’s the best investment you can make now as a business owner? Should you invest in property? Stock? Bonds? Cryptocurrency?  Well, hold on a bit. Before you decide I'll tell you THE best investment I ever made. And I mean the very best. It’s an investment that is responsible for the success of my business till date. I don’t know where I’d be if I never made such an investment. In this episode, I’m going to be sharing with you what that investment is. And hopefully, you decide to make such an investment too and get the results that I got. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/14/202213 minutes, 11 seconds
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#46: Which Social Media Platform Is Best

Using social media to win new business is something every business should look into and have a strategy for. Because it can be a great source of getting clients into a business. But sometimes the question arises as to which social media platform is the best to be used or the most suitable for a particular target audience. It is with this in mind that I’ve created this episode. To let you know how to select the platform you should be using in your firm and the most important thing to keep in mind when using them to win new business. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/10/202221 minutes, 24 seconds
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#45: This ONE Thing Will Help To Generate Leads Whilst You Sleep

Many accounting firm owners today struggle with generating new business. And that’s because they don’t have a system that brings in leads on autopilot. You see the bitter truth is if you don’t have a system for bringing in leads on a consistent basis then how can you even say you’re in business? Being able to generate leads on a consistent and predictable basis is a huge part of what makes you IN business. In today’s episode, you’ll discover the ONE thing you need to do to create a system that scoops in leads into your business on autopilot. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/7/202216 minutes, 38 seconds
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#44: One Price or 3?

How are your services priced? Do you have one particular price or allow for an option of three prices? And which one works better between the two of them? In this episode we are going to go through the difference between having one price and three prices, and which one works better. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
5/3/202217 minutes, 21 seconds
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#43: Give Away Advice - CHARGE For Implementation

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
4/30/202219 minutes, 38 seconds
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#42: How I Won A Fee Of £135,000!

Does earning 5-6 figure fees in your firm seem like some far-fetched dream for you now? What if I told you that there is a process to winning such massive fees… and that if you follow this process you, too, can win such fees in your firm? Well, that’s what this episode is about. In this episode, I’m going to be sharing with you how I won a massive fee of £135,000 and also how you can win such too. Enjoy! Find what you hear exciting and want to learn more on how to build a successful firm. Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and learn how you can build a profitable accounting firm – without making the mistakes I made. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/28/202219 minutes, 40 seconds
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#41: Pricing Lessons From Louis Vuitton

What does your prices say about your services? Are you the expensive professional or the cheap solution?There’s a general belief that “Expensive = Quality.” So whether you believe it or not, your prices reflect the quality of your services to your audience. This is in line with an experience I had in a Luis Vuitton store in Paris. In this episode, I share with you the powerful pricing lessons I learnt from this experience. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/26/202211 minutes, 43 seconds
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#40: What Really Drives Employee Motivation

One of the pillars involved in building a profitable, successful, and impactful accounting firm is People. If you know how to motivate your employees to do their best work, your business would thrive. On the contrary, if you can’t motivate them and get them to key into your vision, you’ll end up putting fires out regularly. In this podcast, you will learn the secret to driving employee motivation, and getting them to do their best work ever! Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/23/202213 minutes, 7 seconds
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#39: How To Earn High 5 Digit Recurring Fees!

Don’t think winning high 5 digit recurring fees is possible? Well don’t rule yourself out just yet. In this podcast episode I’ll show you exactly how you can do this by offering a special “high-value service” to your clients that they just can’t do without. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/21/202213 minutes, 19 seconds
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#37: How To Reprice Existing Clients

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
4/19/202212 minutes, 26 seconds
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#38: Health Is Wealth & Stop Exchanging Time for Money!

When you get sick, does your business continue to function properly or does it face a setback in growth and activities because you aren’t there? Health is wealth. And as much as we don’t like getting sick we do get sick. But what happens to your business during that period? How do we ensure our business is health proof? How do we build a business that does not require our physical presence? In this episode, you’ll learn how to build a business that runs on its own... profitably! Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/16/20229 minutes, 11 seconds
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#36: From £100k To Over £2m In 8 Years With Jon Tait & Matt McConnell

From £100k to over £2million in 8 years!!  That’s the story of two incredible accountants from the North East - Jon Tait and Matt McConnell of Kudos Accountants In this podcast, you’ll get to hear how these two young lads (only just into their 30’s) have over 10x’d their business to grow to a multi million company in just 8 years. How they’ve gone from just 1 admin and apprentice back in 2013 to a team of over 40 now!  Make sure you  listen to it as this will help you in your journey and inspire you to hit for greater heights and fulfil your potential  Here’s a glance at this episode… [3:00] Jon and Matt's inspiring journey of starting their firm [5:42] How Jon and Matt raised the capital to buy out their firm [7:00] Jon and Matt's experience for the first few years [13:28] How Jon and Matt get clients for their accounting firm [21:28] How Matt and Jon deal with client's wanting them to do the work instead of their team [23:48] How Jon and Matt have maintained margins whilst scaling and the structure within their firm [26:58] Tips on recruitment by Jon and Matt [30:07] How Jon and Matt train their new employees [33:11] How they free themselves from being the bottleneck whilst scaling [41:29] How often Matt and Jon reprice their clients [45:46] Advice to accountancy firm owners to scale their firm Click here to listen! Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
4/14/202248 minutes, 8 seconds
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#35: How To Get Paid UP FRONT By Clients

How do you get your new clients to pay you upfront? Do you have to wait to get the work done first? Or is there always a hassle in getting them to pay you then? Whatever it is getting your clients to pay you before the work is done is still one of the best times to do so. In this episode, I’ll show you why it is and give you a few tips on how to get paid upfront, as well as show you how to treat them for the first few days so they stay with you. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/12/202214 minutes, 16 seconds
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#34: How To Build A Website That WORKS

Your website is your digital storefront. It’s the first place a prospect comes to when looking for you. The problem is people don’t read websites anymore, they scan them. You basically have less than 60 seconds to hold their attention before they leave for good. To avoid this from happening you’ll need to know the necessary things your website needs to have to keep them long enough to take the action you want. And this is what you’ll learn in this episode. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/9/202216 minutes, 32 seconds
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#33: What Is The Right Price?

What is the right price to charge for your services? How do you know whether your current price is the price you ought to be charging… and that you’re not losing money by charging a lower price? If you’re going to put in the work to deliver, you at least need to be paid your full value’s worth, right? In this episode, I’ll share with you how to come up with the right price for the value you’re offering, and the two kind of pricing you should have to ensure you’re not losing any money. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/7/202211 minutes, 34 seconds
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#32: What I Do All Day..

Want to know what a day in the life of Reza Hooda looks like? You’d be surprised to see it’s a lot different from what you think. You’ll find out what I do on a daily basis to keep the business up and running, how I get work done, and how my systems look like and function. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/4/202219 minutes, 32 seconds
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#31: How To Get Higher Prices

Ever wondered how some accountants are able to charge huge amounts for the same services you offer while you can’t? Well, it’s obvious they know something you don’t. But not to worry in this podcast episode, I’ll reveal to you what they know that you don’t and how you can use that information to charge higher fees for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
4/2/202212 minutes, 6 seconds
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I’m Sorry…

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
3/29/20224 minutes
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#30: The 4 Value Umbrellas

In today’s episode I’ll show you exactly how by teaching you about the 4 Value Umbrellas. These are value drivers that can help you instantly increase the value of your services before your clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022
3/29/202210 minutes, 59 seconds
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#29: How to Win New Clients

The biggest question I get asked by accountants all over is, “How do I win new clients?” And I understand why it’s difficult to find the answer to that because there’s so much information out there teaching this that it’s easy to get confused. That’s why in this episode I intend to clarify the steps for you and tell you exactly what you need to do to get more of your ideal clients into your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022
3/26/202215 minutes, 9 seconds
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#28: The Big Opportunity For Accountants

Remember the saying, “In every cloud there is a silver lining.” Well, the pandemic has its silver lining. It’s a BIG opportunity it has created for us Accountants. One that if taken advantage of would help our firm thrive for years to come. In today’s episode, I share with you what this BIG opportunity is and how you can take advantage of it. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://www.rezahooda.com/4-pillar-masterclass
3/24/20228 minutes, 52 seconds
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Pricing Lessons From A Car Wash Operator

What can a car wash operator teach you about pricing in your accounting firm? You’d be surprised to find out. In this episode, I share with you my experience with a certain car wash operator, specifically, the pricing tactics they use to satisfy their customers preferences and how you can use a similar approach in your firm to satisfy your clients needs as well. Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022
3/22/20228 minutes, 36 seconds
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The 4 Pillar Framework

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here: https://bit.ly/podcastmasterclass2022
3/18/202214 minutes, 38 seconds
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You're Not Competing With Other Accountants

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here: https://bit.ly/podcastmasterclass2022
3/15/20229 minutes, 49 seconds
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What Is Value? The 2 Types - Explained.

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain? Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less. This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M
3/11/20228 minutes, 7 seconds
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Stop Charging By The Hour! We Don't Sell Time.

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
3/9/20228 minutes
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My Story

Ever been so overworked and underpaid that you feel like quitting your accounting firm and going back to your job? Well don’t give up just yet. In today’s episode I share what I did in a similar position some years ago to turn things around for good. Here’s a glance at this episode… [1:15] Reza’s journey into accountancy and entrepreneurship [3:10] How the accountancy practice ran before I joined [3:50] How I started advertising my business [5:46] Struggles with the new business [6:39] The turning point in my life [8:10] My success story Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Watch my FREE brand new Masterclass training and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022
3/5/20229 minutes, 39 seconds
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From 50 - 400 Clients In Less Than 12m With Rachel Martin (StriveX)

From 50 - 400 clients in just 12m!! That’s the journey and story of Rachel Martin and her firm StriveX that she runs with her partner James Rachel’s had incredible success growing her firm using social media in particular so if you want to know the secret to her growth make sure you listen to this podcast. We’ll be delving into Rachel’s story including how she’s also grown her team from just her and James to a team of 9 people in the last year alone  Time-stamped show notes [2:16] Rachel introduces herself, her achievements and speaks about her brand accountant_she[4:06] How Rachel was able to go from 0 to 400 clients in 18 months[7: 42] How Rachel grew her clients base, what she did to get referrals and her best source for new clients[12:42] Rachel's content strategy[24:06] Rachel's tips on doing videos and equipment advice[29:51] How Rachel built her team, when she decided to take on employees and the structure within her firm[35:00] Where does Rachel see StriveX in the next 5 years[38:12] Biggest challenge of running an accounting firm Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
1/13/202243 minutes, 18 seconds
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How I Tripled My Average Fees In Less Than 12m With Bev Flanagan

Want to know how you can significantly increase your fees as a small firm? Listen to this episode where  I interview Bev Flanagan, Founder of Mind Your Assets accountants - and winner of Yorkshire's Best Accountant award!  Bev spoke about her journey over the last 12m where she has enjoyed amazing growth, tripling her average fees, winning recurring fees of over £24,000 and adding high value one off project work to her repertoire (not to mention winning some awards along the way!) Time-stamped show notes [3:00] Bev's journey and how she started her accounting firm coming from an industry background[7:00] How Bev got her first clients and how she priced her clients initially[11:53] Bev's challenges before she went on her pricing journey[17:00] Monetary results that Bev has got after being able to communicate her value better[21:00] The systems Bev has in place to run her accounting firm[28:00] Which sofware solution Bev uses and how is better than others[32:54] The biggest fear when repricing clients and the biggest learning[35:40] Quickbooks vs Xero[37:40] Where Bev gets her accounting industry information[39:39] Advice Bev would give to her younger self Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
11/18/202145 minutes, 27 seconds
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How I Scaled From 0 - 2000 Clients wWth Lucy Cohen

Listen to this podcast where Lucy Cohen who has grown her firm from 0 to 2000 clients speaks about her journey and story of how she achieved the growth that she did - the challenges she faced and the opportunities she took to get from where she was to where she is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [3:00] Introduction to Lucy and her how her journey started [9:50] What made Lucy's firm different from her competition anf made it easier for her to scale as fast as she did [18:10] How Lucy uses low cost leadership for her accounting firm and is still profitable [20:00] How Lucy uses subscription payment model in her accounting firm [29:35] How to bring your team along your vision and make them more accountable when you are scaling [45:05] Advice from Lucy Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
9/22/202148 minutes, 54 seconds
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The Results Only Work Environment with Jody Thomson (Founder of the ROWE and Author or Work Sucks (and how to fix it)

You can work when, where and how you want .... as long as the WORK gets done! That's the premise of a ROWE (Results Only Work Environment) In this episode, Jody Thompson and I spoke about  the ROWE and how you can take steps to implement.Download my free guide on how to create an awesome workplace culture here https://go.rezahooda.com/optin1636443421756 Reading Jody's book was hugely eye-opening for me and led to us completely transforming the way we approached work back in 2017.  We moved to a model where our team can work when, where and how they want as long as the work gets done  If you're not happy with the culture in your firm, struggling to get your people to do their best, still perhaps keeping timesheets and encouraging presenteeism then you'll want hear this.  Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
7/8/202159 minutes, 53 seconds
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From £200k to a £2m+ Turnover Firm With Jeffrey Lermer

Listen to this podcast where Jeffrey Lermer who has grown his firm from £200k to £2million+! speaks about his journey and story of how he achieved the growth that he did - the challenges he faced and the opportunities he took to get from where he was to where he is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [7:30] How Jeff grew his turnover from £200k to a £2m+ [13:49] How to get infront of potential clients [17:05] Jeff's refferal strategy [18:30] How long it took Jeff to reach here [19:22] Jeff's recruitment strategy [25:30] At what stage did Jeff take on people when he started [28:00] If Jeff started again where would he get his first 5 clients [33:18] How to outsource people Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
6/24/202146 minutes, 50 seconds
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Timesheets Are The Wrong Measuring Tool (And How To Replace Them)

Listen to this podcast where the legend that is Ron Baker  discussed  the good, the bad and the ugly with timesheets (mostly the bad and ugly!) When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [4:26] Using timesheets as a measure for profitability [11:20] How timesheets came about and how we should actually be measuring profitability [15:35] Alternative to timesheets to keep check on slack employees [20:22] How to avoid scope creep [27:10] How to deal with paying employees by the hour but not using time sheets [30:00] How not using timesheets alligns your employees and customers' objectives [38.29] Subscription business model for accounting firms Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
5/26/202153 minutes, 17 seconds
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Episode 15 - How I Grew From £0 - £100k In 12m - Neil Criddle

How Neil got from £0 to over £100,000 in revenue in just 12 months!  And all that during a global pandemic!  Listen to this episode to know what Neil has done to achieve this amazing growth in the short time he's been running his accounting firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:17] Introduction to Neil and his journey of growing his new business from 0-100k in 12 m[12:07] How Neil positioned himself to get his first few clients[15:24] How Neil generated enquiries from his Facebook group[28:02] How Neil has generated the right type of enquiries for his business Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
5/11/202141 minutes, 33 seconds
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How To Set Up A 100% Remote Firm And Work From ANYWHERE With Alex Falcon-Huerta

In this podcast Alex falcon Huerta talks about her journey from Bedford (UK) to Bali! How she has set up her firm with her team and processes so she can be anywhere in the world and the practice can continue to run without a glitch. Listen to this podcast to hear how Alex is fulfilling her personal dreams by having a practice that works for her now so she can live the life that she wants. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:12] Introduction to Alex and more about her journey from Bedford to Bali[5:24] The reason behind Alex wanting a remote firm and how she prepared for it[14:11] How Alex structured her team to run the process and firm allowing her to work remotely[18:39] How have Alex's clients reacted with remote working[22:55] How Alex's team works and building a culture to make them feel a part of the team[29:43] How Alex recruited her offshore team[30:26] If Alex was to start her firm today, the software she would use[31:12] Advice to people who plan to start their firm today[39:41] What should someone lookout for when starting a remote firm or planning to go on a holiday[42:39] How Alex recruits her remote employees Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
4/7/202146 minutes, 36 seconds
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Building The Firm Of The Future With Dave Sellick

In this session, Dave shared his highly innovative and tech focused approach to running his accounting firm. You'll also get to hear Dave's views on where he's focusing his efforts to continuously innovate and remain at the forefront of the tech accounting revolution that's taking place! Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:54] Introduction to Dave's accounting journey and how Sidgrove came about [7:03] Dave speaks about how he is a different type of accountant from other accountants [12:41] In reference to technology. where should an accountant start when they decide to offer finance services [25:50] How Dave prices his finance services? Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
3/10/202143 minutes, 51 seconds
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How This Accountant Built a Profitable Business That Runs on 15 Hours a Week- GoProposal

In this episode, I spoke about my journey from when I bought my accounting practice back in 2008 till today.  Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricingIf you're an accountant, join our community of 800+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
2/26/20211 hour, 38 minutes, 21 seconds
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How To Build And Scale A Digital Firm With Will Farnell

In this session, Will shared his story of building his digital firm over the last decade. He also talked of where one should focus their efforts to ensure their digital firm is constantly evolving in our ever changing world. Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:57] introduction to Will and his journey of making his firm 100% cloud[4:20] How does Farnell Clark look as a digital firm today and what they aspire to be in the future[6:57] The structure used at Farnell Clark to grow it to 50 people[11:17] How the pods are recruited, trained and issues with having a pod systems at Farnell Clark.[16:06] How soon after Will started his firm did he hire his first employee, What triggered the move, How many clients/income was Farnell Clark at when it first hired[23:23] How does Will charge his clients and his journey of repricing his old clients[33:30] How is Will ensuring that client experience is great at his firm so all his clients are happy with Farnell Clark[41:34] Where does Will plan to take Farnell Clark in the next 5 years Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
2/11/202148 minutes, 14 seconds
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How I Built My Practice From £0 to £200k In Less Than 2 Years Aged 26

Are you struggling to get new enquiries? Have your referrals dried up? And does this make it worse for you especially due to the pandemic? Luckily, there are a few minor tweaks that you can make and start to get enquiries for all over the nation. In this episode, I interviewed Joshua Tharby of JSM Partners and we spoke about how he built his practice from nothing to £200k in less than 24 months! We spoke about how he has achieved success and also got some practical tips and lessons from his journey that you can implement to in your firm and transform your profits as your client base grows exponentially. When it comes to a running s successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [00:29] Introduction to the topic, Joshua's journey in accounting and how he got started with JSM Partners [05:06] Joshua's reason for niching into the property niche and how that has helped him position himself better. And how long after he started to niche his firm did he completely niche into just property investors? [09:50] Joshua's way of gaining traction for his firm, enquiries from his Facebook group and his video journey. [15:39] Joshua' advice to other accountants to get their marketing right. [17:20] Joshua talking about hoe to best use Facebook for business purposes, dealing with algorithm changes on social media platforms and the downsides to being the face of your company. Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
1/13/202129 minutes, 7 seconds
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How To Deliver Business Advisory By Joe David

In this podcast Joe from Nephos Accountants spoke about how he delivers business advisory services to his clients and the direction he is taking his practice in.   Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:26] Introductio to Joe and his journey with building his firm Nephos[4:01] How did Joe ensure that he offered accounting as well as advisory services. How he trained his team to ensure he achived that. How he got started with his firm?[7:49] How did Joe package your services[9:31] How Joe priced his services earlier and how he does it do now[11:50] Packages at Nephos for business owners and how much they cost and what do the packages include.[20:53] What is Joe's profit margin[21:46] Does Nephos niche?[23:08] How Joe finds new advisory clients[25:40] What marketing is Joe doing to build his brand and attract the right kind of enquiries[28:17] Where does most of Joe's new business come from[28:30] How Joe delivers advisory services[32:58] Opportunity for accountants[35:01] Advise from Joe for accountants who want to start with advisory Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
11/11/202042 minutes, 49 seconds
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How To Build A Practice That Can (Almost) Run Without You With Paul Barnes

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by Paul Barnes and he speaks about how to systemise your practice so it can run (almost) without you with Paul Barnes.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:47] Introduction to Paul and his accounting journey[7:16] When did you first realise that you needed to systemise your firm in order for it to be able to run without you[9:16] How long after starting MAP did Paul take up his first hire[11:10] How Paul first started to get his systems right[13:02] What inspired Paul to create a system[16:02] How Paul trains his team to ensure that they keep building the system.[18:55] The way that Paul uses to create his systems[22:33] How Paul deals with objections from his team when it comes to building systems[24:26] The benefits of having a systems[28:02] The systems Paul has in place[30:03] System that Paul uses for onboarding[32:28] Software used by Paul for his firm Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
11/5/202038 minutes, 12 seconds
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Importance Of Your Personal Brand To Grow Your Accounting Firm With Alastair Barlow

Do you need to build a personal brand as an accounting firm owner? In this podcast Alastair spoke about how he has grown his firm and client base through using his personal brand and focusing on his firm's profile.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:18] Introduction to Alastair and a bit more about his accounting and marketing journey[8:52] How Alastair offers finance function in his firm and how other firms can position themselves to offer this service.[15:59] Core applications that are used in Alastair's firm and how they determine what application would work best for each client[22:11] Does Alastair do the finance work himself or does he delegate it to his staffand how he trains his staff[27:04] How the name Flinder came up, how has building a brand has helped the firm.[30:21] Alastair's advice to accountants on building their personal brand. The benefits of having their own brand[35:30] How Alastair attracts the right talent for his firm[42:34] Future plans for Flinder Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
11/5/202045 minutes, 52 seconds
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How To Develop An App Advisory Practice In Your Accounting Firm With Caroline Harridence

Do you get app overwhelm with the countless number of accounting apps out there? Caroline specialises in advising accountants on delivering app advisory. In this podcast, I asked her how accountants can develop an app advisory service in their firms, where to start and how it can become a profitable service line. Listen to this podcast to learn how you can start a profitable app advisory service in your firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:30] Introduction of Caroline and her accounting journey[4:55] How far does Caroline think accountants have come in their journey to make their practice digital[7:03] Which app is Caroline's favourite and what app would she recommend a firm to start with?[12:49] What are your favourite apps for management reporting management?[18:38] How to get your clients to use these apps[20:23] Case study of how by using cloud technology helped a client free up so much of his time[24:51] the opportunity for accountants to offer full finance function to their clients and adding value to your clients. Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/23/202032 minutes, 51 seconds
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How To build An Accounting Firm That Can Run Without You With Carl Reader (D&T Accountants)

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by the Chairman at multi-award winning firm d&t Chartered Accountants, Carl Reader. Carl is widely recognised as a thought leader in the accounting profession and has been recognised as one of the leading voices on social media by ICAEW. And in this episode, we discussed how to build an accounting firm that can run without you. Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:34] Introduction to Carl and his accounting journey[10:57] How Carl began his journey to build a practice that could run without him, the systems he used to achieve this[15:04] The thing Carl would have done differently had he started his firm again[16:39] How did Carl determine when to increase the number of employees in his firm[19:31] What structure does Carl's firm have i.e number of managers to employees and what roles he created that helped him create a firm that could run without him[21:34] What a pod system is[23:16] The metrics used to see how well employees are performing[25:03] D & T's journey with niching and Carl's advice to other firms on niching[43:47] What would Carl's priorities' be to achieve a firm that can run without him if he started his firm all over gain Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/23/202052 minutes, 52 seconds
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How To Digitally Transform Your Practice To 100% Cloud Based With Kieran Phelan

Do you struggle convince clients to move to cloud? In this session Kieran spoke about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of the how cloud accounting can benefit them, then hear how Kieran has successfully done it in his firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processing right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:10] Introduction to Kieran's journey of becoming self employed. [7:02] Strategy Kieran uses with clients who are reluctant to becoming cloud based. [13:14] Does being a digital firm using Xero mean that Kieran drives potential clients who don't use Xero away?[16:56] Receipt Bank vs Autoentry, which one is better value for money? [20:45] How Kieran charges his clients for software that he uses.  [28:40] Kieran's advice to accountants who are still contemplating whether they should become cloud based.  Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session, Kieran talks about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of how cloud accounting can benefit them, then hear howKieran has successfully done it in his firm. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/9/202034 minutes, 39 seconds
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How To Systemise The Tax Return Process And Get 98% Done By Xmas With Nicola Sorrell

Would you like to get 98% of your tax returns done by Xmas? In this podcast Nicola shared how she has systemised the tax return information collection process to get 98% of her tax returns done by Xmas -meaning that she can use January to further grow her business instead of stressing out about tax returns.  Listen to this podcast to learn how you can do the same in your firm When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:37] Introduction to Nicola Sorell and her accounting journey[5:59] How many tax returns do you have to complete[6:12] Nicola's strategy to ensure she gets her tax returns done in time[8:10] When does Nicola first send out a request to her clients for information to prepare their tax retuns[9:04] What tax return software Nicolla uses to get such amazing results[9:51] How Nicola asks her clients for information to prepare their tax returns[11:50] How often Nicolla sends her clients a reminder for information[15:21] How Nicolla manages to motivate her employees to get the tax return done[16:46] How Nicola manages to juggle tax returns and other work[18:46] How Nicola trains her team to get tax returns done in time[20:11] What is their turn around time for tax retruns[20:39] What system is used to show that the information is recieved from the client or that the tax return has been completed[23:00] How to deal with a lot of tax returns information coming at the same time[24:42] Is email the only means of communication Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/9/202028 minutes, 47 seconds
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How To Use LinkedIn To Grow Your Audience And Win New Business With Karl Roberts

Do you struggle with using LinkedIn?  Do you struggle getting leads from LinkedIn?  In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:42] Introduction to the topic and Karl's journey of how he got started with an accounting firm.[3:53] What strategy did Karl use prior to discovering linkedIn and the number of enquiries that strategy generated from it.[5:30] How linkedin changed things for Karl's firm[7:25] How many enquiries Karl got from linkedIn in 2019 alone.[9:27] What content strategy Karl uses to attract the right kind of clients[14:55] How often Karl posts on LinkedIn.[17:13] Text vs Video posts, what works better? [22:21] How Karl used Linkedin to advertise his lead magnet for free and how you can do the same for your lead magnet.[28:02] Are all of Karl's videos work related or does he do personal ones as well and what should the balance between the two be. [31:10] How to choose the right hashtags for your posts to increase your reach [34:04] The system Karl uses to track marketing efforts Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session Karl talks about how he has used LinkedIn to grow his practice in the last 12 months. Karl also shares the type of content he has used to help him to grow his audience and generate enquires from ideal clients.  Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/9/202036 minutes, 30 seconds
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How To Win Business From Social Media With Jeri Williams

Do you know you need to be social media but don't know what to post? In this session, Jeri revealed the strategy she uses to generate an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [01:47] Introduction to the topic, Jeri's journey of how she got started and how she got her first few clients [04:32] What strategy did Jeri use on social media and what kind of content did she put out there. [09:24] How many enquiries Jeri gets on average from social media [12:12] When did Jeri join Linkedin and what strategy is she using to generate leads for her business from it[18:43] Where do most of Jeri's leads come from[19:24] How to come up with social media content [24:44] Jeri's advice to accountants on how to use social media to generate new business enquiries [31:00] How to get 5-star reviews on Google  Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session, Jeri reveals how she generates an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list 😎 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/9/202033 minutes, 31 seconds
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How To Get Started With Video With Francesca Tricarico

Are you struggling to get new enquiries? Have your referrals dried up? Are your blogs not gaining traction? All these are issues most business owners are currently facing as networking events are not happening due to the pandemic.  Luckily, there is another way that you can adopt to generate more business for your firm.  In this episode Francesca talked about her journey since she started her firm less than a year ago. And how she started using video and social media to document her journey and position herself as a trusted advisor. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [01:47] Introduction to the topic, Fancesca's journey of starting her own firm. [04:25] How Francesca gained her first clients when she opened up her firm.[06:00] How Francesca's journey with video started.[11:46] Has doing videos and being active on social media generated Francesca new business enquiries?[17:00] The opportunities that have come her way due to having a strong social media presence[18:40] How social media presence and videos have helped Francesca become a trusted advisor within the accounting industry. [20:28] How to plan social media content [23:36] Francesca's advice to accountants on getting started with video   Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022In this session, Francesca talks about her journey when she started her firm less than a year ago and how she grew it incredibly by documenting her journey and consistently posting video content on social media.  Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW
10/8/202027 minutes, 52 seconds