The Top of the Wall podcast is about getting you and your business up and over the wall of failure and mediocrity. Each episode is packed with business and marketing strategies to take your business to the top! You'll discover how to attract more customers, increase the amount they spend and get them coming back more often. Whether you have an online business or local business, these episodes are for you. JR Griggs is an entrepreneur, business coach, author and the founder of Red Wall Marketing and works with business owners worldwide to grow their businesses.
TOTW 031: The Importance of Having a Mastermind
Being a business owner or entrepreneur can be lonely. Not everyone thinks like us. Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like. Our brains don’t tend to think like others. Surrounding ourselves with like-minded, goal-sharing individuals can […]
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3/28/2015 • 12 minutes, 44 seconds
TOTW 030: The Importance of Content Marketing
What is content marketing and why is it so important today? Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions. You are more likely to self diagnose something before searching for the obvious […]
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3/13/2015 • 22 minutes, 59 seconds
TOTW 029: Why You Must Have a Mobile Friendly Website Now
For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have. While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site. But Google recently announced […]
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3/5/2015 • 23 minutes, 14 seconds
TOTW 028: How to Succeed With Direct Mail
Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it. I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency. Right now is […]
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2/27/2015 • 28 minutes, 41 seconds
TOTW 027: The Importance of Strategic Growth
How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year? In This Episode: Too often, business owners will go into the year hoping it is a better one. But never really […]
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2/6/2015 • 11 minutes, 36 seconds
TOTW 026: The State of SEO 2015
Where is SEO going in 2015? Is it dead? Dying? In This Episode: Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant. But it is just as relevant as ever. As long as there is a search engine, there will […]
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1/29/2015 • 31 minutes, 36 seconds
TOTW 025: Why You Should Treat Social Media Like a Cocktail Party
Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts. But the audience is ignoring it. They don’t care. They care a lot about themselves though. People use social media to escape life. […]
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1/16/2015 • 23 minutes, 3 seconds
TOTW 024: 15 Ways to Increase Profits in 2015
We’re back and ready to rock 2015. To kick off this episode, we are going over 15 ideas to increase profits in 2015. These topics will address common problems in many businesses today, as well as trends for 2015. In This Episode: Here’s a quick look at some of the topics: Reviews – Can’t stress enough […]
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1/8/2015 • 40 minutes, 14 seconds
TOTW 023: Christmas Marketing
It’s Christmas time! Customers are happy and spending money, are you taking advantage of that? This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales. In This Episode: In this episode I discuss some ideas that clients have […]
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12/5/2014 • 23 minutes, 9 seconds
TOTW 022: 3 Areas Where Follow Up Will Increase Business
Instead of getting a customer to make a sale. Make a sale to get a customer. Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with them. There are lots of ways to do good follow up. […]
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11/20/2014 • 20 minutes, 36 seconds
TOTW 021: How to Hire Only the Best
Hiring is such a big deal for so many business owners. It can make or break a company. Even the companies I have thought had it together, have the same issues. They just deal with them better. I’ve dealt with hiring issues within my own company and with helping clients. So this episode covers some […]
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11/13/2014 • 29 minutes, 29 seconds
TOTW 020: Avoid a Race to the Bottom
Seth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction, employee satisfaction and more, for the chance to win the market looking only for best […]
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11/5/2014 • 31 minutes, 53 seconds
TOTW 019: You’re Not Entitled So Build a Better You
This is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. And often the very business owners complaining about entitled employees, are […]
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10/24/2014 • 24 minutes, 19 seconds
TOTW 018: 8 Holiday Marketing Tips
It's the holiday season! Are you prepared to use the holidays in your marketing?
This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree!
Fall is the kickoff of the 4th quarter and the spending season.
People are generally happier and in the spending mood. You can take advantage of this in any business.
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10/14/2014 • 27 minutes, 50 seconds
TOTW 017: Shock and Awe Packages
Can you really “shock and awe” your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. You’ll also hear some great examples of what to put in yours and examples of […]
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10/8/2014 • 28 minutes, 47 seconds
TOTW 016: The Customer is Always First
The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. So it really needs to be looked at in a different way. If we can just change the way […]
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10/1/2014 • 27 minutes, 56 seconds
TOTW 015: How to Handle Negative Reviews
Online reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your customers to leave reviews is a great way to do just that. […]
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9/24/2014 • 37 minutes, 39 seconds
TOTW 014: SEO Basics for Local Business
SEO or Search Engine Optimization is a confusing topic for so many. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It’s a constantly evolving tactic. What works today may not […]
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9/17/2014 • 38 minutes
TOTW 013: Doing Business Right – Lessons From the Road
Sometimes it really is just doing business right that will bring you success. It’s really surprising how many just don’t do the basics of business right. While traveling to Canada and back over the last month, I took note of which businesses we used and which we avoided. Which ones we would use again and […]
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9/12/2014 • 33 minutes, 10 seconds
TOTW 012: Building a Website That Converts
1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Being a salesman is a skill. It requires building trust, […]
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9/3/2014 • 34 minutes, 40 seconds
TOTW 011: Know Your Market
What does your market really want from you? Is your business designed around what your market wants or what you want? This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market. Your business should be designed around what your market wants. In This […]
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8/29/2014 • 23 minutes, 1 second
TOTW 010: Customer Avatars
Do you really know your customers? Knowing exactly who your customer’s are, is a critical piece of information for your business. This helps you identify the best marketing methods and resources to reach them. It helps you design your business and processes around your customers. And it helps your employees truly understand who they are […]
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8/21/2014 • 29 minutes, 1 second
TOTW 009: Blue Ocean Strategy
Is your business operating in a blue ocean or red ocean? A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can. The book Blue Ocean Strategy by W. Chan […]
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8/13/2014 • 37 minutes, 34 seconds
TOTW 008: Social Forces – Kate Whatley
Kate Whatley of Social Forces joins JR to talk about business building and social media. Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising. Some of the brands they have worked with include: Circle K M&M’s Monster Energy Pepsi … In This Episode: Tips for Growing Your Business Kate and […]
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8/6/2014 • 35 minutes, 37 seconds
TOTW 007: Leveraging Your Time
The clock is ticking. Time is going by every second and you can’t get it back. So leveraging your time is extremely important. Getting the most out of every minute, is critical to your success. In this episode, I am walking outside, leveraging a chance to get fresh air and exercise, while recording a podcast. […]
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