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Today in Digital Marketing Profile

Today in Digital Marketing

English, Finance, 497 seasons, 1061 episodes, 21 hours 59 minutes
About
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Inside Google Ads — Sample Episode

Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usIn this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive
21/02/202413 minutes
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75% of X’s Ad Clicks Were Fake: Report

X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM!</
20/02/20247 minutes 59 seconds
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Go Home, Chatbot. You're Drunk.

Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM
16/02/20249 minutes 40 seconds
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Picking Up the Pieces

What&#39;s next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.<a href="https://todayindigit
15/02/202410 minutes 27 seconds
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What’s “Next” for Google Merchant Center

Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.<a href="https://todayindigital.com/pre
14/02/202415 minutes 56 seconds
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Has Amazon's "Buy Box" Been Gouging Customers?

Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science</stro
13/02/20249 minutes 50 seconds
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Meta is Killing Third-Party Access to Facebook Groups

Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains. .📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free
12/02/20247 minutes 29 seconds
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The Uncomfortable Truth About Privacy Consent Banners (deep-dive interview)

One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on.That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it&#39;s the law in our country; sometimes, in an effort to show people we&#39;re a responsible company.But are we shooting ourselves in the proverbial foot?That&#39;s what Aaron Brough and his colleagues set out to discover. Dr. Brough is an Associate Professor of Marketing at Jon M. Huntsman School of Business at Utah State University. He is the co-author of a new scientific research study called &#34;[The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices](https://journals.sagepub.com/doi/10.1177/00222437211069093).&#34;.Our Sponsors:* Check out Factor 75 and use my co
09/02/202419 minutes 11 seconds
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YOU Get a Sponge! 🧽 YOU Get a Sponge! 🧽

Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.<a href="https://todayindigital.com/premium" re
08/02/202410 minutes 33 seconds
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Click Wars: How Companies Are Removing Their Competitors' Ads

An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.<
07/02/20248 minutes 33 seconds
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Fact-Checking the "Facebook is Dying" Myth

If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://todayindigital.com/contact" rel="nofollow
06/02/202410 minutes 28 seconds
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Everything Counts in Large Amounts

What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
05/02/20249 minutes 18 seconds
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What Meta’s 2023 Says About Marketers’ 2024

What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.<a href="https://todayindigital.com/premium" rel="nofollow
02/02/202415 minutes 33 seconds
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Track to the Future

New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.<stro
01/02/202411 minutes 18 seconds
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The Day the Music Died

Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://todayindigital.com/contact" rel="nofo
31/01/202415 minutes 41 seconds
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'Top Rated' or 'Best Seller'? Ask Where, Not Which.

“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us</
30/01/20248 minutes 46 seconds
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Help Me Obo-Wan, You'ryre Mie Oonly! Hop!

Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us</a
29/01/20249 minutes 2 seconds
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In the End, Will Direct Mail Save Us All?

Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https:/
26/01/202422 minutes 9 seconds
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Prophetic Papers: Receipts That Can Predict Purchases

Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or co
25/01/202410 minutes 2 seconds
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Why is Apple "Closing" Businesses?

TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.<strong
24/01/20249 minutes 42 seconds
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The Latest Victim of AI: Lookalike Audiences

LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.
23/01/20246 minutes 55 seconds
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There's No Business Like Slow Business

More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://todayindi
22/01/20247 minutes 55 seconds
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How to Stop the Facebook Admin Spam Messages

Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https
19/01/202414 minutes 41 seconds
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Mobile Gaming Grows Up: Is It the Next Big Ad Space?

That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://todayindigital.com/contact"
18/01/202410 minutes 48 seconds
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How Google’s Ad Rep Layoffs Will Affect Marketers

Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="http
17/01/202412 minutes 27 seconds
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Inside Meta's Möbius Strip of Support Hell

Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://t
16/01/202414 minutes 23 seconds
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Idiots Selling Garbage: TikTok's Latest Commerce Obsession

Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="https://tod
12/01/202415 minutes 9 seconds
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Disney Wants to Sell You Ads Right in the Feels

Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="htt
11/01/20247 minutes 49 seconds
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Are X's Bots Are Coming From Inside the House?

Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Bac
10/01/20249 minutes 26 seconds
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Rethinking Pink

The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:<
09/01/202412 minutes 2 seconds
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"I Said, Buy the Salsa!!!"

It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free</st
08/01/20247 minutes 58 seconds
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The Cookiepocalypse Has Begun

It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free</st
05/01/202417 minutes 15 seconds
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Return to Sender

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back cata
04/01/20245 minutes 52 seconds
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New Year, New Fees: Enshittification Comes for Marketers

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back cata
03/01/202411 minutes 49 seconds
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Social Media in 2024: The Predictions

In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew&#39;s predictions for the year ahead in social media marketing..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science inte
20/12/202341 minutes 4 seconds
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This Is a Legally Binding Episode. (No Takesies Backsies.)

Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these
19/12/202313 minutes 6 seconds
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Cat, I Farted 💨

The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI..🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or <a href="htt
18/12/202311 minutes 22 seconds
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Wait, They're Actually Listening?!

Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys..🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media o
15/12/202322 minutes 1 second
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T Minus 3 Weeks: The Beginning of the End for Cookies

It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅
14/12/202311 minutes 45 seconds
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Will Short-Form Video Take a Back Seat in 2024?

How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅
13/12/202312 minutes 21 seconds
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Generation Scroll: How Teens Navigate the Social Seas

Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-grouping API. And maybe your ad campaign featuring body bags might not have been well timed. Just a thought..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free</str
12/12/20236 minutes 47 seconds
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What's Behind the Huge Resurgence in Retail Media Spend?

Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year..🗳️ VOTE: I like the music • I don’t like the music.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.</
11/12/202311 minutes 14 seconds
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Deep Dive: Cracking the Code on Sponsored Videos

Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform up
08/12/202317 minutes 4 seconds
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Your Business Hours Now Affect Your Google Ranking

One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one catch: There are no hashtags..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when
07/12/20236 minutes 22 seconds
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Meta Doesn't Understand the Assignment

How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release today is underwhelming at best.And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, everything you need to know about brand safety and Google Ads..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!</a
06/12/20239 minutes 42 seconds
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ㄒotally N𝐨𝐫𝐦al 𝗣𝗼𝗱cast Epɪꜱᴏᴅᴇ, 𝕹𝖔𝖙hing 𝓉𝑜 See ɦɛʀɛ

That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agencies. Microsoft’s ad platform just got a killer import option. And why have some Instagram videos suddenly gone mute?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-
05/12/20239 minutes 56 seconds
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Consumers Prefer AI-Written Marketing Copy

A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Me
04/12/20237 minutes 30 seconds
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This Podcast Episode Was Created Especially For You

The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on <a href=
01/12/202312 minutes 59 seconds
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He Came In Like a Wrecking Ball

Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free<
30/11/20239 minutes 15 seconds
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I've Got Ads in Low Places

Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these
29/11/20237 minutes 5 seconds
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Please Extinguish Your Ad Blockers at This Time and Return To Your Seat

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:<
24/11/202311 minutes 39 seconds
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Redefining the Marketing Industry's Most Important Metric

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgra
22/11/202317 minutes 7 seconds
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This Episode is 7.38% More Awesome Than Yesterday's

Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-
21/11/202310 minutes 48 seconds
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Why X's Decision Today Might Be the End of the Platform

X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!
20/11/20238 minutes 24 seconds
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Meta's Poison Pill Will Block Your Ability to Run Ads

Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact u
17/11/202310 minutes 31 seconds
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Amazon Turns to Social Apps to Battle Popular Competitors

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!Get
14/11/20236 minutes 57 seconds
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Special: How Much Damage Can a Single Negative Product Review Have?

You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or <a href="https://todayindigital.com/contact" rel="
13/11/202311 minutes 36 seconds
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When CPG DTC Ad CPCs Kill ROAS

New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detec
09/11/202310 minutes
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Meta's New Ad Policy: Trust, But Don't Verify

More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or
08/11/20239 minutes 34 seconds
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Quick! Only 3 More Podcast Episode Plays Available!

Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only ge
07/11/20239 minutes 45 seconds
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Go Home, YouTube AI, You're Drunk.

Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this episode marks a very special milestone..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only getting worse!CHEQ Essentia
06/11/20238 minutes 25 seconds
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Combatting Click Fraud with CHEQ Essentials— Weekend Edition

More than 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only getting worse.In this weekend edition episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform.Securing your traffic has become EssentialCHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity&#39;s full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
04/11/202315 minutes 31 seconds
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My CEO Made Me Use Fake Burner Accounts

Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to impression-based payments.And on the ad-free Premium Podcast (which you can learn more about by tapping GO PREMIUM, below): How much should media buyers panic about Meta’s plans to go ad-free… which CAPI gateway platform you should be using… and why the Learning Phase is becoming less a reaction to your campaign changes, and more a state of mind..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital</a
03/11/20237 minutes 35 seconds
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That Time I Made a Barista Cry and Learned About Communication

A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well, except for one site..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only getting worse!CHEQ Essentials operates adv
02/11/20236 minutes 58 seconds
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The Unfortunate Childhood Adventures of Programmatic Ads

Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually
01/11/20237 minutes 30 seconds
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Marketing Podcasts Near Me

It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid,
31/10/20239 minutes 51 seconds
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Why Consumers Aren't Using Your Referral Program

The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it&#39;s only getting worse!CHEQ Essentials op
30/10/20239 minutes 9 seconds
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Pay-to-Post: X Basically Kills Off Organic Content

Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofoll
27/10/202310 minutes 46 seconds
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And They Said Facebook Was Dead

Ad revenue climbs, giving Meta a great quarter. But the war in Israel and Gaza might slow things down again. Also: Threads is now 1/6th the size of Twitter. Amazon’s testing a new but buggy product image enhancer. And influencers’ secret source of money: Boomers on Facebook..Do you think our episodes are too short, too long, or about right?✅ Vote now: https://b.link/podcheck.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us</a
26/10/20237 minutes 8 seconds
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Is the "Vertical Video" Trend Cooling Down?

Are things looking up? Sunny skies forecast for Black Friday and the holiday buying season. Also: Amazon tries to make TV buying easier… YouTube offers more protection against trolls… Is the vertical video trend cooling off?And on the ad-free Premium Podcast, our Google ads correspondent Jyll Saskin Gales helps us understand the latest changes to YouTube ad buys..📰 Get our free daily newsletter🆘 Need help with your marketing? Check us out: engageQ digital🌍 Follow us on social media or contact us·GO PREMIUM!<p
25/10/20236 minutes 35 seconds
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Is Meta Monkeying With Your Attribution Windows?

Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·
24/10/20239 minutes 15 seconds
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Meta Ads Are So Broken People Are Pulling Their Campaigns

Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 <a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_cont
23/10/20238 minutes 3 seconds
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LinkedIn Has A Pee Problem

LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ List
20/10/202311 minutes 57 seconds
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Four Reasons Brands Should Use Facebook's New Messaging Feature

Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops — Instagram apologizes for labelling Palestinians as “terrorists.”.🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·<a href="https://todayindigital.
19/10/202310 minutes 27 seconds
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New TikTok Dimensions: 48 feet high and 14 feet wide

TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: <a
18/10/202312 minutes 6 seconds
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Special Episode: Increasing Your Conversion Rate

One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week&#39;s Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when y
17/10/202326 minutes 33 seconds
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Special Episode: "Genetic Predisposition" — The Next Targeting Option?

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <st
16/10/202312 minutes 48 seconds
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Special Episode: Can Too Much Ad Frequency Work in Your Favour?

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <st
13/10/202326 minutes 28 seconds
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Special Episode: How Privacy Notices Affect Consumer Purchase Intent

Tod interviews the co-author of a new scientific research study called &#34;The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices.&#34;.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwe
12/10/202319 minutes 31 seconds
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A Deep Dive Into Google's New "Ads Data Manager"

Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·<a href="https://todayindigital.com/premium" rel="nofollo
11/10/202313 minutes 19 seconds
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Surrounded by Clones of Meghan Trainor

Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the surprising Hallowe’en hashtags you should be building into your social posts..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free</s
10/10/20239 minutes 18 seconds
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Are You Sitting Out on Instagram's Best Marketing Feature?

It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:
06/10/20237 minutes 46 seconds
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Where We're Going, Marty, We Don't Need Headlines

No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <stron
05/10/20238 minutes 35 seconds
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Are You Running Ads on X Without Knowing It?

More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform
04/10/202310 minutes 14 seconds
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Amazon's "Secret Algorithm" Revealed in Court Details

Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?”.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get the
03/10/20239 minutes 6 seconds
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How Drug Dealers Use Your Brand's Web Site to Sell Heroin

The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgra
28/09/202317 minutes 47 seconds
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My Only Regret Is That I Have... Boneitis

Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are not what you think they are..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or <a href="https://todayindigital.com/voicemail/" rel="
27/09/202319 minutes 12 seconds
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Instagram Is Why We Can't Have Nice Things

The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <
26/09/20237 minutes 53 seconds
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Meta's "Skateboard Over the Shoulder" Moment

Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Lis
25/09/202313 minutes 8 seconds
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A Totally Human-Achievable Number

If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast
22/09/202312 minutes 18 seconds
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Meta's Mind-Boggling Display of Policy Gymnastics

Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And Facebook’s about-face on fake faces..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad pla
21/09/202312 minutes 12 seconds
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Sometimes We Just Stick Our Hand In and Move Stuff Around

Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive
20/09/202319 minutes 28 seconds
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The Only Winning Move is Not to Play

Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusi
19/09/202315 minutes 22 seconds
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Equal Parts Predictable and Sad

Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Lis
18/09/20237 minutes 2 seconds
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OMG Hun 😍, You Are going 🤞🏻 to LOOOVE 💚❤️ this Episode!!!!! 🎙️

Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <stro
15/09/202313 minutes 21 seconds
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Really Guys, This Totally Won’t Happen Again.

How you compare to other social media managers... Amazon&#39;s small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won&#39;t mess up their AI this time. Like, for sure!.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when
14/09/202311 minutes 28 seconds
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A Whimsical, Pervasive Horniness

TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or <a href="https://todayindigital.com/voicem
13/09/202315 minutes 59 seconds
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The Court Case Heard Around the (Marketing) World

Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, a big whack of changes to the Meta ad platform. We have all the details..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·</p
12/09/202310 minutes 34 seconds
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Is This The Real Ad? Is It Just Fantasy?

The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen <strong
11/09/20239 minutes 1 second
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YouTube's New Best Practice: Shut Your Mouth

Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free</strong
07/09/202312 minutes 21 seconds
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Reticulating Splines and Desalinizing Snorkels

The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-f
06/09/202316 minutes 37 seconds
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Social Media is Dead. Long Live the DM.

Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”?.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the
05/09/202313 minutes 58 seconds
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Meta's Audacious New Plan: A Platform Without Ads

A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not..LINK FOR META’S AI OPT OUT FORM: https://www.facebook.com/help/contact/1266025207620918·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or <a href="https://todayindigital.com/voicemail/" r
01/09/20238 minutes 15 seconds
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From Stardom to Silence

They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn.·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade
31/08/202312 minutes 10 seconds
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Was Chicken George Right All Along?

Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification.·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send V
30/08/202310 minutes
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Does Slowing Down Your Site Help Your Google Ranking?

The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”.✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**·🌍 Follow us on
29/08/202312 minutes 33 seconds
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TikTok Has Everybody's Eyeballs

TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers..✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ <a href="https://todayindigital.com/rateus"
28/08/202311 minutes 39 seconds
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Has YouTube Found a Crack in Apple's Ad Privacy Wall?

If YouTube can bypass Apple&#39;s ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever.▫️🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail▫️GO PREMIUM!Get these exclusive ben
25/08/202313 minutes 5 seconds
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Swipe Right for Meth

Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe&#39;s incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.Get More From Us🌍 Follow us on our social media📰 Subscribe to our free daily newsletter✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwel
24/08/202314 minutes 41 seconds
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Make No Mistake. TikTok is Not F***ing Around Any More.

TikTok&#39;s shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social&#39;s back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google&#39;s platform. It&#39;s not as easy as checking a box..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.✨ <a href="https://todayindigital.com/prem
23/08/202315 minutes 18 seconds
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The New Shopify: More Self-Service, Fewer Human Reps

Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: A new way to rescue your hacked Meta accounts and details on the app campaign type that’s getting great results..🧑🏻‍💼 We&#39;re looking for a production assistant!🌍 Follow us on our social media📰 <a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podc
22/08/202315 minutes 24 seconds
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When the News Gets Too Hot for Advertising

Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived..🧑🏻‍💼 We&#39;re looking for a production assistant!🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meal
21/08/202311 minutes 28 seconds
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From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In

Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ <a href="https://todayindigital.co
18/08/202311 minutes 1 second
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“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment

Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ <stro
17/08/20238 minutes 28 seconds
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From Pixels to Paper: Retail’s Unexpected Full Circle

Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google&#39;s change to Demand Gen ads will affect your campaigns..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping<
16/08/202318 minutes 57 seconds
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Why You Should Avoid Kreativ Spelling in Brand Names

Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠!</
15/08/202312 minutes 35 seconds
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How the Hollywood Strikes Could Disrupt the Ad Market

Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get
14/08/20235 minutes 4 seconds
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Instagram's "Verified Only" Feed — Will Your Brand Pay to Play?

Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠
11/08/20237 minutes 59 seconds
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Collaborate or Complicate: Is Instagram’s Latest Idea Just “Digital Graffiti”?

Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ </stron
10/08/20239 minutes 20 seconds
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The Fake Digital Ads Taking Over Social Media

Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google&#39;s Responsive Search Ads and how their new updates document might affect your campaigns..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go
09/08/202311 minutes 43 seconds
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First, They Came for the YouTube Thumbnail Designers…

AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand’s web site, and the social app paying people to watch ads..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨
08/08/202310 minutes 54 seconds
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SPECIAL: How to Audit a Meta Ads Account

In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad<
07/08/202323 minutes 27 seconds
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Born Digital, Raised Brand-Savvy

Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon’s ad sales were stratospheric. And X marks the spot… wait… how come we can’t see the spot any more??.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠!
04/08/20238 minutes 55 seconds
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Under the Influence

It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they’re not getting paid what they thought they’d be..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free m
03/08/202311 minutes 6 seconds
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When AI Brand Safety Goes Too Far

Are brand safety tools too white? That video editor you’re using might be leaking your brand’s data. A mixed bag of growth for Pinterest.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!<sp
02/08/20239 minutes 49 seconds
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The Pop-Up Box No Advertiser Wants

They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Product tags without the cut: More on Meta’s plans to let you tag products in your own shop..📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to
01/08/202317 minutes 56 seconds
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🐦 Bird Brained

Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers?.📰 Subscribe FREE to our free daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free</
31/07/20237 minutes 31 seconds
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You Know You're Winning When Your Customers Cry

Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops..📰 Subscribe FREE to our free daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ W
28/07/20238 minutes 54 seconds
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Will Shopify’s AI Plans Support or Supplant Humans?

AI Anxiety: Are Shopify’s plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform up
27/07/20238 minutes 26 seconds
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The Ad Discounts Will Continue Until Morale Improves

Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It’s optional right now, but for how much longer?.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ <a href="https://todayindigital.com/premium/" rel=
26/07/202310 minutes 11 seconds
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He's Nervous, But On the Surface He Looks Calm and Ready

Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ <s
25/07/20238 minutes 23 seconds
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Going Undercover: The Secret Life of a Google Ad Rep

High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andr
24/07/202310 minutes 43 seconds
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Baller Branding

What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Sas
21/07/20236 minutes 24 seconds
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Beta Late Than Clever

Microsoft takes a page — and a name — from Google. Will Amazon’s latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit&#39;s open-source art project is going about as well as you think it is..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links
21/07/20238 minutes 25 seconds
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AI-Generated Content Won't Rank Well in Google. (Unless It Ranks Well in Google.)

A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell</p
19/07/20238 minutes 34 seconds
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🩳 Pants, Canada?!

Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨</
18/07/20237 minutes 48 seconds
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Is That Meta in Your Conversation or Are You Just Happy to See Ads?

Meta says it’s listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Ga
17/07/20239 minutes 11 seconds
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SPECIAL: Do Your Social Media Posts Feed the Trolls?

In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand&#39;s social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly
14/07/202318 minutes 26 seconds
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In a McPickle 🥒

Jumping into a TikTok trend that’s not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter’s blue checkmarks are so universally mocked now, you can pay to hide them from your profile.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll S
13/07/20238 minutes 22 seconds
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Go Home, Amazon, You’re Drunk

Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google&#39;s &#34;Growth Program&#34; for advertisers.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨<
12/07/20238 minutes 7 seconds
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Ad Buyers Rewind Budgets After YouTube Standards Snafu

The fallout from YouTube&#39;s standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨
11/07/20237 minutes 30 seconds
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“👍🏻” — This Emoji Costs $82,000

Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly </spa
10/07/20236 minutes 50 seconds
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Shein's Counterfeit Crisis: The Cost of Copying Amazon

Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter’s dynamic product ads are broken. And podcasting is 20 years old today..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates
07/07/20237 minutes 44 seconds
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Unraveling Threads

It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand’s video..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad<sp
06/07/202310 minutes 9 seconds
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Here's Why You're Sabotaging Your Consumer Reviews

When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you’re not paying Elon’s monthly fee? And ChatGPT’s best feature has been paused because people were abusing it — this is why we can’t have nice things.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… the hack which will get you free Google video ads — and why you shouldn&#39;t use it..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨<br
05/07/20237 minutes 45 seconds
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Let Us Read All Your Emails Because Reasons: [YES] [NO]

Marketing Misstep: How Shein&#39;s influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these e
30/06/202314 minutes 32 seconds
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Are Google’s Brand-Keyword Changes Good for Marketers?

Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive b
29/06/202317 minutes 35 seconds
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And You Thought Twitter Had a Bot Problem… 🤦🏻‍♂️

Do Google&#39;s ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Google Universal Analytics, and the last minute steps to make sure you’re ready for this weekend’s shutdown..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16</stron
28/06/20239 minutes 57 seconds
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"But Think of the Exposure!..."

TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you&#39;d scheduled.And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification..🎙️ We are hiring a Lineup Producer! Get more information at https://b.link/lineup ..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!</p
27/06/20239 minutes 55 seconds
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Soon, We Will All Deliver for Amazon 😞

Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google’s new search feature is aimed squarely at Reddit. And the billboard that’s equal parts clever and creepy..🎙️ We are hiring a Lineup Producer! Get more information at https://b.link/lineup ..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus
26/06/202310 minutes 15 seconds
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BONUS: Creative is the New Targeting: A Meta/Industry Panel

A panel discussion on the role of creative in an AI world, from Meta&#39;s recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta&#39;s Head of Creative Shop; Matt McKim, Meta&#39;s VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO &amp; Co-Founder of RealEyes Digital.--Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers&#39; spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn&#39;t paid for this, and didn&#39;t ask us to do this. Also, of course, these are Meta reps at a Meta conference,
23/06/202322 minutes 36 seconds
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The Future of AI: Automated LinkedIn Inspiration Porn <sigh>

The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn&#39;s generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world’s smartest ad placement?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive
23/06/20238 minutes 33 seconds
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BONUS: AI and the Future of Meta Performance Marketing

Matt Steiner, Meta&#39;s VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers&#39; spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn&#39;t paid for this, and didn&#39;t ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it&#39;s pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — l
22/06/202316 minutes
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Opening Pandora's Comment Box

YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company’s chief operating officer has thrown in the towel. .Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly <s
22/06/20235 minutes 43 seconds
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BONUS: An Inside Look at Meta's Performance Product Roadmap

Kristen Durkin, Meta&#39;s Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers&#39; spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn&#39;t paid for this, and didn&#39;t ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it&#39;s pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed
21/06/202324 minutes 23 seconds
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AI is Coming for Thousands of Ad Agency Jobs

Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google’s new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta’s version..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!- Go to <a href="https://hellofresh.com/digital16" rel="nofol
21/06/202311 minutes 24 seconds
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BONUS: Meta's Revised "Performance 5" Framework

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they&#39;ve developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers&#39; spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn&#39;t paid for this, and didn&#39;t ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it&#39;s pretty heavily promotional, sometimes comically so. That said, there are some pretty important thing
20/06/202330 minutes 49 seconds
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Hiding in Plain Sight: When #Ad Labels Aren’t Enough 

Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, placement, and even your campaigns’ budgets..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits w
20/06/202310 minutes 11 seconds
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Meta Removes Ad Targeting Option That Small Businesses Relied On

An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple’s plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with
19/06/202311 minutes 53 seconds
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WEEKEND EXTRA: "Don't Tell Me How Much to Tip!"

Tod interviews Frank Cabano, co-author of a new marketing science research paper called “Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand.”.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales</p
17/06/202313 minutes 49 seconds
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The Case for Ignoring Google's SEO Advice

The big effect one tiny change to your Google Business Profile has. Google gets out of the domain name business. Reddit’s CEO is now threatening striking communities. And a recap on one of the biggest changes coming to digital marketing on July 1 — are you ready?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly <str
16/06/202313 minutes 18 seconds
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F1NGERS

Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwe
15/06/20237 minutes 59 seconds
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Is This the End of Keyword Buying?

The new AI that might just revolutionize clothing sales. How the ongoing Reddit strike is affecting ad campaigns. A new design coming for the Google Ads UI. And on the Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Jyll Saskin Gales breaks down Google’s plans to convert all your phrase and exact match keywords into broad match — how soon before keyword buying doesn’t exist?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen </spa
14/06/20239 minutes 47 seconds
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This Title Will Disappear In 24 Hours ⏰

The trick to making your content more memorable? Delete it. Also: Instagram’s API gets a nice upgrade. TikTok puts its bets on visual search. Marketing executives over 40 — your intern has no idea what you’re saying.And on the Premium Podcast, which you can sign up to by tapping GO PREMIUM in the show notes: What&#39;s working this month for ad creative on the Meta platform, and one veteran ad buyer tells us about the 3-5-8 model of lookalike stacking he&#39;s using..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these ex
13/06/202310 minutes 27 seconds
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The Revolution Will Be Monetized

How will Reddit react to today&#39;s massive moderator protest? Also: Twitter&#39;s latest cost-saving move is likely to even further erode what&#39;s left of its trust and safety tools. TikTok joins the generative AI crowd. And Twitch backs off its controversial ad guidelines..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Wee
12/06/20238 minutes 12 seconds
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As God Is My Witness, I Thought Turkeys Could Fly.

Google vs Trademarks — And your brand may come out the loser. More details leak out about Meta’s Twitter killer. The AI is ready and Zuckerberg will unleash it first in the most bizarre place. And the answer to the question: What are the lyrics to the closing theme of WKRP in Cincinnati?.Thanks to our sponsors!- Riverside.fm: Use the code TODAY to get 15% off any individual plan. - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter &amp; Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:<sp
09/06/202312 minutes 12 seconds
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I Saw Fauci Kissing Santa Claus 🎅

LinkedIn has some new ad placements, Salesforce and Twilio roll out their AI tools, new research finds consumers expect more from you than you think, and the dangerous age of generative AI in political ads has arrived..Thanks to our sponsors!- Riverside.fm: Use the code TODAY to get 15% off any individual plan. - Get started with Brevo for free by going to brevo.com and use the promo code DIGITAL to save 50% on your first three months of the Starter &amp; Business plan.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly
08/06/20238 minutes 4 seconds
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For Whom the Dell Tolls 🔔

More detail on where marketing budgets are going. Will your commerce platform make the same overpricing mistake Dell did? WordPress unveils an AI writing assistant. On the Premium Podcast, our Google Ads correspondent Jyll Saskin Gales gives us all the details behind the platform’s two new campaign types: video views and demand gen..✨ GO PREMIUM! ✨ Get these exclusive benefits when you upgrade:  ✓ Weekly Meta Ad platform updates with Andrew Foxwell  ✓ Weekly Google Ad platform updates with Jyll Saskin Gales  ✓ 100% ad-free  ✓ Member-exclusive Slack channels  ✓ Story links in show notes  ✓ and a lot more! Check it out: <a href="http://todayindigital.co
07/06/202312 minutes 7 seconds
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Where the Marketing Budgets are Going

TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning..✨ GO PREMIUM! ✨ Get these exclusive benefits when you upgrade:  ✓ Weekly Meta Ad platform updates with Andrew Foxwell  ✓ Weekly Google Ad platform updates with Jyll Saskin Gales  ✓ 100% ad-free  ✓ Member-exclusive Slack channels  ✓ Story links in show notes  ✓ and a lot more! Check it out: todayindigital.com/premium.🔘 <a href="https://todayindigital.co
06/06/20238 minutes 7 seconds
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Silver Sponsorships

Meet the new breed of octogenarian influencers. Why a big chunk of Reddit will go dark next week. Twitter’s ad business continues to crumble. Apple&#39;s big announcements today had one hidden pothole for marketers. And a cautionary tale: Make sure you renew your brand’s domain name. Or else, well, it’s not pretty..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it&#39;s free!)<
05/06/202314 minutes 46 seconds
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Bridge Over Troubled Twitter

The head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPress takes on Substack. And too bad you slaved over writing the perfect headline — AI is rewriting it..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it&#39;s free!)There&#39;s a reason more than 4 million marketer
02/06/20237 minutes 24 seconds
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Death by API ☠️

Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool? BeReal is adding messaging. Agencies accept their cookie fate. And more..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it&#39;s free!)There&#39;s a reason more than 4 million marketers and business people sta
01/06/202310 minutes 11 seconds
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Will Instagram’s New Controls Change the Organic Content Game?

Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy recruiters lazier. And Snapchat’s generative AI is cool, but not free..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon,
31/05/20235 minutes 33 seconds
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First, We Kill All the Chatbots.

A change to Meta&#39;s offline conversions API isn&#39;t as scary as they make it sound. Ten straight months of ad spend declines — but is an end in sight? Also, good news for marketers who use WhatsApp. New insights for Microsoft’s ad pixel. And important Google data is now nearly three days behind. .🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join compa
30/05/202315 minutes 17 seconds
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Social Causes: When Good Deeds Go Bad

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get start
29/05/202316 minutes 9 seconds
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Vanishing Views

Vanishing Views: Why has Twitter stopped reporting one of the platform&#39;s most important metrics? Also: The peculiar Captcha that isn&#39;t real. And Snapchat nails enhanced AR..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ <a href="https://links.swapstack.co/09m0" rel="nofollo
26/05/20235 minutes 46 seconds
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Searching for Ads in All the Right Places

Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions..🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ <stron
25/05/20237 minutes 15 seconds
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Price Check on Aisle Doubt

Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What?.🔘 Follow us on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;.Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.</
24/05/20238 minutes 42 seconds
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Google Bets the Farm on AI-Based Ad Campaigns

Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editio
23/05/202313 minutes 27 seconds
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BONUS: Google Marketing Live - Unofficial Tailgate Panel

Today is a big day for the folks who run Google&#39;s ad platform - it is Google Marketing Live day, their annual announcement-fest. We&#39;ll have coverage in today&#39;s regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.But before this morning&#39;s big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It&#39;s about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.HOSTTod Maffin is the host and producer of the Today in
23/05/202353 minutes 30 seconds
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"True" (AKA "Wassup") by Budweiser Beer

Behind the scenes of Budweiser marketing campaign called &#34;True&#34; — but which everyone knows as the &#34;Wasssuuuup?!&#34; TV ad.Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Today in Digital Marketing&#34;🙋🏻‍♂️ Tod&#39;s social media.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail.
22/05/202319 minutes 10 seconds
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The Day the Little Mermaid Went Full Batshit Crazy

Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨<
19/05/20238 minutes 32 seconds
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The 1% Test That Has the Ad Industry Holding Its Breath

Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links
18/05/20238 minutes 38 seconds
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The One Where the Privacy Policy Became a Friends Episode Plot

Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes
17/05/20236 minutes 44 seconds
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Use It or Lose It: Grey Gmail Accounts on the Chopping Block

Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓
16/05/20238 minutes 42 seconds
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What Meta’s New “Lattice” Architecture Means for Marketers

Artificial Acumen: Behind the overhaul of Meta&#39;s new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform?.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-fre
15/05/202320 minutes 11 seconds
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TodAI Will Whine About Meta for $1 Per Minute. Order Now!

Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ <a href="https://todayindigita
12/05/20239 minutes
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Searching for Redemption: Will Google’s AI Announcements Be Enough?

It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨<s
11/05/20238 minutes 43 seconds
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Mamma Mia! The Mother's Day Social Media Conundrum

Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon&#39;s pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-fre
10/05/20237 minutes 43 seconds
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Ditch the Pitch: A New Model for Digital Agencies?

Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta&#39;s new Reels initiative, Amazon&#39;s in-store incentives, and more..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨ <
09/05/20238 minutes 30 seconds
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When Blue Checkmarks Go Rogue: Meta’s New Hacking Problem

Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot ahead with an Ads AI. What this month’s Google Ads announcements might include. And the one thing LinkedIn really, really does not need… is coming to the platform..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨</s
08/05/20237 minutes
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Snap Back to Reality?

Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet?.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episode
05/05/20239 minutes 14 seconds
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Chopify ✂️

Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from the Pixies is causing a whole lot of people digital grief..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ S
04/05/20237 minutes 21 seconds
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It’s Over. The Influencers Are Taking Over BeReal. 🦈

Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover letter… and YouTube has some bad news for brands whose accounts were suspended..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free
03/05/20238 minutes 18 seconds
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How Slow Motion Can Bring Fast Sales

Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram has new policies for UGC. Why you should stop using “Coming Back Soon” pages for web site migrations. And much more..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨<
02/05/20239 minutes 5 seconds
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YouTubers Get a Short Kick in the Ads

New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source user-generated content. And it’s Meta Monday: Andrew Foxwell is here for a look at what the week ahead on that platform looks like..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM!<
01/05/202313 minutes 57 seconds
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Has Science Finally Cracked the Copywriting Code?

Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-div
28/04/202311 minutes 11 seconds
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Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store

In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and YouTube adds some welcome new ad placements..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show
27/04/202311 minutes 5 seconds
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Behind the Ad: "1984" by Apple

Behind the scenes of the iconic Apple ad &#34;1984”. Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ L
26/04/202316 minutes 3 seconds
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Will Meta’s Twitter Competitor Kill the Once-Mighty Birdsite?

Zuckerberg vs Musk: The showdown for the very future of Twitter. Deepfake election ads aren’t just theory any more. Google ad revenues fall again. An entire country recommends its citizens block online ads. And today’s the day — a major programming announcement about this very podcast..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast &#34;Behind the Ad&#34;🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.✨ GO PREMIUM! ✨
25/04/20238 minutes 19 seconds
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Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers

Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping&#39;s product drops are finally coming, and chatbots in your web analytics..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is f
24/04/202310 minutes 37 seconds
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Blocking the Blocklists

Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you have to pay Twitter… to pay Twitter..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first b
21/04/20238 minutes 58 seconds
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Is the Future of Digital Advertising a Single “Remix” Button?

Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop running issue-based ads. Snapchat bets the farm on AI filters. And how much you stand to make from the Facebook class-action settlement — spoiler alert: it ain’t much..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Cre
20/04/20239 minutes 40 seconds
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The Oglivification of Short-Form Video Content

TikTok&#39;s ten-minute triumph, Safari&#39;s third-party throttling, Instagram&#39;s bio link bonanza, and Amazon’s porn predicament..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social p
19/04/202310 minutes 9 seconds
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Five Hundred Twenty Five Thousand Six Hundred Followers

The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on the metaverse… and mass disapprovals for Google ads are back..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and gro
18/04/20239 minutes 5 seconds
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The ChatGPT Extension Stealing Facebook Ad Accounts

Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT extensions are stealing personal data, and Reddit cozies up to ad agencies..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<
17/04/20237 minutes 9 seconds
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When Invoking Science in Your Marketing Backfires

Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ad boom? Meta churns out more updates for Reels. And has Gen Z grown tired of authenticity?.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------</
14/04/202311 minutes 27 seconds
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Everybody Everywhere All At Once: The Modern Digital Ad Targeting Landscape

Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’s Reviews algorithm now pulls in more than products. and Snapchat’s two big announcements for marketers..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<img src="https://lh6.googleusercontent.com/jMHWxdVxLojXwPApSV0BV6I3-f8L3osN1gqDvS3wc2mSqF0g2haO2VPMS1JZsrB7ieY6LBBC2bh7k3h_b-mLQ9eqqeeaRhvcLR7Ym80O61PERQfY4NqtvciP_-9XUgZskc55IKq0xnF5xHmoTcjKyKo" height="235" w
13/04/20238 minutes 53 seconds
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Returns Reversal: Is This the End of Free Product Returns?

Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore function. And LinkedIn’s new verification: No checkmarks, and no cost..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<s
12/04/20239 minutes 39 seconds
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If TikTok Can’t Figure Out Shopping, Are We All Doomed?

Biden&#39;s influencer press room, Mailchimp&#39;s AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle&#39;s mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<img src="https://lh3.googleusercontent.com/NEayEaLfp4aYIAJHRrYybh4Qj6mbcT2Fs4HWpSgqwMBL6yok1i-nkPA_Z361mX9wvRiEr9Xxr_uTwKcThiMXBw6o-6XKGKDGObeTne3DeVumh6c37BYWHLrUnUakP3Oox3Zi68TW2U-5QbaYR7ADz-M" height
11/04/202310 minutes 53 seconds
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Why You Should Publicly Praise Your Competitors

In 2017, Microsoft&#39;s video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.As marketers, we&#39;re taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. This month, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices..🔘 Follow the podcast on social media🙋🏻‍♂️
10/04/202312 minutes 55 seconds
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Have We Been Doing Corporate Social Responsibility All Wrong?

We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world.Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan.But have we been doing it wrong all this time?Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.<
07/04/202318 minutes 32 seconds
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Dollars and AI Sense: Facebook's Strategy to Monetize Ad Creation

The details of Meta’s plan to charge you to create ad campaigns, while slashing its support teams. Also: Why your podcast ads should target “co-listeners.” The staggering amount of suboptimal ad creative. And Google’s urgent warning about a YouTube account scam happening right now..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<img src="https://lh4.googleusercontent.com/erpM1bd97N5ELXm7JNlQvhaRpjiJVOAW9lHMCptFDiSCNRSHqgJ1rgwFYg6l3kCJbgGkkm6Izl6vf6hiZvR43D8TB4rUWrNc6jorjlMXlxMmL6voFCEl5lrAiLqVhLdMUxq8MB6
06/04/20238 minutes 38 seconds
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This Episode Title Sponsored by Benegut Yogurt, Type “HELP” for More Information

The new advertising model for video games is here and it’s going to change everything. Also: Why industry experts say a new U.S. ad privacy law is lacking. Substack goes after defecting Twitter users, and can an AI chatbot be sued for defamation? We may find out soon enough..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<img src="https://lh4.googleusercontent.com/DRbeik0fr4R1VMSNcO53X3SWwG7Xst6SqGmhF4h4IMl9EwINdcm4VB4CrC9ckyr7lVqAd3RMS8Lf5a4CiYmMq-UYeadLz_Uidksx5QC8ecFyHI13kQ_fAYLXwYXTZmJkhjOc18KIKlKK97
05/04/20235 minutes 57 seconds
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Big Seller in Small Clothing: Is Amazon’s Glitch Hurting Small Brands?

When big is small — Is Amazon’s confusing glitch hurting small sellers? A security hole in one of the world’s most popular WordPress frameworks. A long-awaited Twitter alternative launches. And Facebook finally, mercifully retires the Code Generator..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream.--------------------------------<img src="https://lh6.googleusercontent.com/3LLljxza7NA3cpy04DglrdXAh5xNV9TM6RVQSFEH-3BlFW3a32bNFc6TcQa8_m_-BRo_GgZ3yQQXoV4_UAjJDOIxXJzwvHdJbYiTN-XbxO8XaZn3ZbyqXEXn6cyeUZv3oziMK-IfH9Fk8ua0xOhIY88" height="235" w
04/04/20238 minutes 20 seconds
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Data Pirates: Has the Ad Tech Industry Finally Gone Too Far?

Google&#39;s mysterious algorithm update, ad-tech firms accused of data theft, inflation&#39;s strain on brands and customers, and boosting engagement on LinkedIn.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love <
03/04/20236 minutes 38 seconds
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You could do worse.

Meta Makeover: The platform launches new brand safety controls. Amazon&#39;s legal eagles swoop in on takedown abusers. Google is poised to shut down something they once said we marketers should all be using. And two realtors get fired for coming up with a clever and, it turns out, profitable ad campaign..🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh5.googleusercontent.com/QoykCeD0xk0_D564BWFG3uU02sKoOq27SeTa4tsjCBOugCWRNw3jVjMRaj5hJKsCmdy0WSdgdqWPUfOTaA6P_jWW29VEoK9e4DrEnTF1xI7z0T
31/03/20238 minutes 56 seconds
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Happy to Answer, But First We’ve Been Trying to Reach You About Your Car’s Insurance

We knew it’d come some time, but not this fast: Ads are now in AI chatbot replies. Also: Meta&#39;s European users will be able to turn off your targeted ads, major advertisers remain spooked by Twitter, one brand wisely backs off from one of the worst-advised legal battles, and why some AI critics are calling for a moratorium on new development.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love </strong
30/03/20239 minutes 50 seconds
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TikTok’s Laughable Plan B Isn’t Going To…. Wait, It’s Actually Working?!

TikTok’s owners initiate Plan B — and it’s already a hit. Deepfake audio ads at scale. YouTube discovers a whole new pool of targeting data. Meta’s Reels revamp. And Google releases an ad library.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love Ariyh:Marketing tactics based on
29/03/20238 minutes 17 seconds
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No-One Else Was In The Room Where Tweets Happened

Amazon drops the return bomb on customers. Twitter removes any hope of organic reach. Is Utah’s new law marketers’ midnight nightmare? A huge player kills off its metaverse plans. And Google is the latest to introduce the paid blue checkmark.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love Ariyh:</stron
28/03/20239 minutes 47 seconds
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Search Engines Fight AI-Generated Article Spam With… [checks notes] Uh… Wait…

Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends… TikTok’s new platform… and why Uber Eats is dropping thousands of brands from its app.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love Ariyh:<spa
27/03/20238 minutes 59 seconds
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You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode?

TikTok&#39;s turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love <a href="https://links.swapstack.co/cjy" rel="n
24/03/202311 minutes 31 seconds
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Canva’s New Marketing Tools: Is This the Adobe Killer?

Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you&#39;ll love A
23/03/20237 minutes 6 seconds
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Zeroing In: The New App Targeting Untapped Marketing Data

Meet the app trying to crack the code of elusive zero-party data. Hipstamatic&#39;s retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can&#39;t name a single company making a difference.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh4.googleusercontent.com/nDk1FHpHwue_6FP6LEv72SQZw9naw-ilZZ5ruoOVnAbUj1OwdKJ3Fv29XgGxpBxCcjKy2_5n94C2QRd8srnHP89HeFTeBFAZzgJtmZ-9Uz
22/03/202310 minutes 40 seconds
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A Picture's Worth a Thousand Instagram Ads

Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh3.googleusercontent.com/2s3DPa5CkZ78liWyHsUw0mxftDRWt97b6y2o6rDLYDlZbSlqjHst0uCEi_FQ0TOs3lhWILy4gArfyWvj_zqgR1awVk3lfMCq5-7JdISHFFbgQCCT7e6GVZRdUWCb-kYWZnOsYkf5RPThOQ5MZIIZEw4" height="235" wi
21/03/20239 minutes 21 seconds
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Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations

Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh6.googleusercontent.com/YY__gvJ8xyfNBq6cSn9j38EIzB4QNbleir_MmmK9EluUlTHH6x06OpD5DWkHbwDzt0dr8876Gk1DG7H3o-gmLNUEHfdGDPdi_mqrt_hf15WB9IO
20/03/202310 minutes 51 seconds
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Sweet Dreams Aren't Made of Metaverse

Metaverse on hold: Meta&#39;s ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses&#39; biggest strategy blunder… and the paid blue checkmark makes it to the U.S.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------I
17/03/20239 minutes 35 seconds
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Pincreasing Pressure: The Battle for Ad Dollars Heats Up

Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers for paid experiences... Meta&#39;s social audio push is on its last legs... And how to grow your audience with cheese toast.🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh6.googleusercontent.com/MzXjOsUpXhoQFic8JrkaJvVNMwECM6GwMxonCRllvrmq52qM_jvBBzbK3KsutmYHch2K56vsHxBPftKkxW_Uu3FzNfrtcg1a59DMo8Cc71ljPJ9UkgZyIg
16/03/20239 minutes 22 seconds
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Could Amazon's Next Feature Dethrone Google's Ad Business?

The dream job that isn&#39;t — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand&#39;s videos are being throttled. The ad campaign against TikTok filters. 🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<img src="https://lh5.googleusercontent.com/EGS9s3Xx2shhCT886tF1qwVofp2_7-9Zxt0kLtjovvFghumeZsDlCaxpiyTBlStJozTT0JbKkwK4OiqKz6ySJ5-ODb3ebmRmZwhe9rUxoZQouOZVQF34xIj6Ae8Sd0
15/03/202311 minutes 56 seconds
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"It's Not You, It's Ad Tech." 💔

TikTok wants to cut out the middleman. Meta&#39;s job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner. 🔘 Follow the podcast on social media🙋🏻‍♂️ Tod&#39;s social media and gaming livestream. --------------------------------<
14/03/20237 minutes 46 seconds
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Radio is Killing the Video Star

Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok&#39;s surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let&#39;s put it this way. Radio is beating it now.🔘 Follow the podcast on social media🙋🏻‍♂️ Follow Tod on social media. --------------------------------<img src="https://lh6.googleusercontent.com/1ju5wJJ61uhTkaET6gdx_lV9TZUyuIYCRlPdlf3obXYpeEwL3Jv72oiUswDx5CtYsF9PV14_vqv8LV7ZUrIAljssWISTxRdowiN6IWmFagxWm02TxdAmoCLzFY2DRAblXw8UG6MLW6zVezN
13/03/202311 minutes 47 seconds
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Meta vs Mastodon: Battle for the Future of Decentralized Social Media

If you can&#39;t beat them, join them: Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes... You&#39;re not going to believe what Twitter&#39;s new API pricing plan is... Meta pulls the plug on its creator fund... and AI that literally will read your mind.🔘 Follow the podcast on social media🙋🏻‍♂️ Follow Tod on social media. --------------------------------<
10/03/202310 minutes 47 seconds
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The Latest Brand Safety Challenge: Deepfake Audio

Your ads beside fake content — how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top 3 creative tests to run on your campaign... Reddit is killing its Clubhouse clone... and oh what a tangled web we weave, when first we practice to tap the heart on Instagram photos.🔘 Follow the podcast on social media🙋🏻‍♂️ Follow Tod on social media. --------------------------------</stro
09/03/20239 minutes 32 seconds
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Google Thinks Their 'Bard AI' is Not Search. They're Wrong.

YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And proof that Google has gotten drunk on AI and has lost touch with reality.🔘 Follow the podcast on social media🙋🏻‍♂️ Follow Tod on social media. --------------------------------If you like Today in Digital Marketin
08/03/202311 minutes 49 seconds
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TikTok Prepares to Take On Google

TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk&#39;s plan to rid Twitter of bots appears to be backfiring.✅ Follow Us on Social Media🎮Tod&#39;s gaming livestreams: Twitch | YouTubeIf you like Today in Digital Marketing, you&#39;ll love Ariyh:<img src="https://lh5.googleusercontent.com/7PCCNUsONGeRyGi2sIKpzb8HleHrt-dC9s047XMY6TXLdypsT2exVvrVdP-Uk50O0FKjS5y
07/03/20239 minutes 36 seconds
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Your Current API Plan Does Not Include Access to This Podcast

Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn&#39;s new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns.✅ Follow Us on Social Media🎮Tod&#39;s gaming livestreams: Twitch | YouTube What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING<span
06/03/20238 minutes 32 seconds
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That Support Widget On Your Site Could Cost You Millions

Your site&#39;s customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills &#34;Paid Partnerships&#34; (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody&#39;s creeped out over.✅ Follow Us on Social Media🎮 Tod&#39;s live Twitch stream What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING ✨ </
03/03/20239 minutes 43 seconds
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The Fact Checkers Are Coming for Your Ad Creative

The social media engagement you probably DON&#39;T want — fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while the FTC warns advertisers and platforms about promising too much for the technology. Media buyers are wary of chatbot ads. And Pinterest&#39;s new ad placement is coveted space indeed.✅ Follow Us on Social Media🎮 Tod&#39;s live Twitch stream What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING ✨ <a href=
02/03/202312 minutes 41 seconds
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Despite Strong ROAS, Agencies Remain Cautious of Meta's AI

Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. The co-founder of Twitter has launched a competing service. LinkedIn adds tools for job searches. And here they come: Ads inside audiobooks.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="https://todayindi
01/03/20239 minutes 45 seconds
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We'll Get By With a Little Help From My Monetized Friends

New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? TikTok launches new sounds just for marketing campaigns... and searching for brand mentions on Reddit just got a lot easier.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="https://todayindigital.com/premiumf
28/02/20237 minutes 48 seconds
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Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor

Why some people are calling TikTok&#39;s new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share... Apple&#39;s plans to offer ads on streaming TV... Why the same three words are taking over LinkedIn... and SnapChat is the latest to dive into the AI chatbot trend.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨
27/02/20239 minutes 41 seconds
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The Online Ad Scam Plaguing (and Benefitting) Google Ads

Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook&#39;s most popular links go to its competitors. The Figma/Adobe deal might be in trouble.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ GO PR
24/02/202317 minutes 25 seconds
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Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉

One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta&#39;s ad platform. We have your &#34;get-out-of-Facebook-jail&#34; card. And Instagram&#39;s embarrassing porn problem.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="https://
23/02/20238 minutes 23 seconds
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The Surprising Pivot AWAY from Short-Form Video

A new social platform is out and it&#39;s built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And why the sudden uptick in Google Ads account suspensions?✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ GO PREMIUM! ✨  
22/02/202310 minutes 35 seconds
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The Supreme Court Case Heard Across the Industry

The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment tool. How your brand&#39;s WhatsApp account might be in jeopardy. The price for a popular search API is going way up. And AI finally comes to this podcast.✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="ht
21/02/202312 minutes 4 seconds
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I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.

Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’ to Instagram... And how to get your next ad placement into the hands of your customers... literally. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes</p
17/02/20239 minutes 46 seconds
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Nobody Move, There’s Bots on the Floor 🎵

The bots are getting smarter. TikTok copies a failed startup. Shopify&#39;s still in the red. Why Uber&#39;s car ads are killing it. And pour one out for the granddaddy of web browsers. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ GO PREMIUM! ✨   ✓ Ad-free episod
16/02/20239 minutes 35 seconds
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It Must Be Exhausting Always Rooting for the Anti-Hero

Amazon&#39;s fees now take more than half of retailers&#39; sales. Forget modeled data, meet synthetic data. Music in your brand&#39;s YouTube video might be pricier than you think. Why marketers are paying for phone lines that don&#39;t work. And are you seeing a lot of Elon&#39;s tweets? There&#39;s a reason. And even his biggest fans might not back him up on this one. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="htt
15/02/202311 minutes 37 seconds
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Hey Fellow Kids… This New AI is Bussin’!

Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google&#39;s Topics might favour large web sites. YouTube&#39;s new audio feature is great for brands that operate multinationally. And the best use yet for AI: Understanding what the hell teens are talking about. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here
14/02/202310 minutes 25 seconds
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The ‘Bad’ Digital Ad Takeover

What&#39;s driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... Netflix is giving advertisers their money back… And Elon Musk has reached the bargaining stage of grief... ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="htt
13/02/20237 minutes 41 seconds
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The DEL Key Slipup Felt Around the World

YouTube retools its influencer marketing platform... Pinterest&#39;s new partnership will bring more content to its platform... and Instagram tries to claw back some engagement. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ GO PREMIUM! ✨   ✓ Ad-free episodes<p
10/02/20235 minutes 11 seconds
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Shopify Takes On Goliath

Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic strategy yet. YouTube adds some new measurement tools. And a favourite free Twitter tool for social media managers might soon be behind a paywall. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="
09/02/20237 minutes 51 seconds
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The New Snoo Breakthrough

Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don&#39;t worry if you&#39;re sweating the third-party data thing: You&#39;re not alone. Twitter gets long-winded. And marketers beware: your Valentine&#39;s Day campaign might just bomb. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here </s
08/02/20237 minutes 51 seconds
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Loops, Not Lawyers

New tools from Facebook may make managing your brand page easier. Pinterest&#39;s revenue is up, its user base is way up: So why did its stock crash? How bricks-and-mortar stores are forcing consumers to cough up their phone numbers. TikTok&#39;s no-music test is a complete bomb. And why your brand&#39;s legitimate Google Reviews may have been taken down. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here ✨ <a href="https://todayindigital.com/pre
07/02/20238 minutes 43 seconds
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Google's BARD: Much Ado About Everything

Google&#39;s answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for independent agencies. Is a main Twitter privacy feature broken and leaking data? How to threaten an AI into submission. And restaurants would really like it if you&#39;d stop ordering things you saw on TikTok. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here
06/02/202318 minutes 22 seconds
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Their Is No Mistake In This Title.

The secret engagement hack that&#39;s very counterintuitive. Google&#39;s ad revenue is down, while Amazon&#39;s is up. Did Bing accidentally leak its new AI-powered search engine? Twitter&#39;s company verification will cost your brand thousands. And how one brand is turning a customer mistake into an ad campaign. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here <spa
03/02/202315 minutes 13 seconds
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Et Tu, Instagram? 😞

Meta&#39;s Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite its face. TikTok&#39;s peculiar move to let users reset their algorithm. Changes to Microsoft&#39;s ads manager and Google Analytics are coming. And the show about nothing is now controlled by AI. ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here</
02/02/202320 minutes 34 seconds
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Can Bing Finally Dethrone Google?

Will Microsoft&#39;s plans to build ChatGPT into Bing be the best decision in the company&#39;s history? Ad buyers remain bullish on podcasts. TikTok&#39;s audience is proving too tempting for marketers. Snapchat&#39;s peculiar plan to boost revenue. And do we really need to say this? Stop sharing your customers&#39; personal health data with ad platforms! ✅ Follow Us on Social Media If you like our podcast, you&#39;ll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that&#39;s engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won&#39;t read elsewhere.Sign up free here<
01/02/20239 minutes 39 seconds
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1,900+ Search Engine Ranking Factors Leaked Online

What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram&#39;s founders are building a new social media app... The industry holds its breath for Meta&#39;s Q4 results... and PayPal launches a feature you should set up immediately. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ </s
31/01/202312 minutes 26 seconds
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What Does a Broken-Up Google Ad Platform Look Like?

A bug on Facebook&#39;s ad platform might be messing up your creative... A big brand safety update on Google Ads... Twitter doubles-down on its controversial content relaxations... App developers are flocking to Mastodon... and TikTok&#39;s CEO has been called to the principal&#39;s office. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ <a href="https://t
30/01/202310 minutes 39 seconds
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Call It a Comeback!

Victory in the clone wars? For better or worse, Meta&#39;s TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter&#39;s new Verified Views... aren&#39;t. And a bug at YouTube has disrupted the space-time continuum.  ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO P
27/01/20237 minutes 38 seconds
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Twitter W0n't Be Foo1ed Again

Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta&#39;s platforms. Substack offers invite-only newsletters. The Facebook ad platform drops a helpful tool media buyers relied on. TikTok&#39;s new update blocks DMs. And the solution for Twitter impersonation? Just change the font! ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW </span
26/01/20237 minutes 23 seconds
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TikTok's Ad Revenue Plan Don't Jiggle Jiggle, It Folds

Meta will help you track down brand copycats. TikTok&#39;s ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two approaches being taken with AI creative. And LinkedIn&#39;s good numbers, and bad forecast. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO
25/01/20238 minutes 20 seconds
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Shiny Happy Products

Got a flashlight? You&#39;ve just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. LinkedIn&#39;s going to give you up. And a big update for one of the top SEO plugins. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM!<
24/01/20238 minutes 19 seconds
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Was TikTok's Algorithm a Lie All Along?

The man behind the curtain — TikTok&#39;s algorithm has secret controls. Instagram chills out on Reels a bit. YouTube&#39;s policy violations will be more specific. A new technology for measuring ad campaigns in the metaverse. And is your next agency intern going to be sentient AI? ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ <a href="https://todayindig
23/01/20238 minutes 10 seconds
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"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"

A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it&#39;s the right call. Google&#39;s new AI can spy on your shelves. YouTube&#39;s new tagging workflow might bring you more local buyers... and a curious decision by LinkedIn. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨</p
20/01/20238 minutes 8 seconds
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Even Your Employees Won't Read Your Emails

A big integration for BigCommerce... How will Instagram&#39;s change today affect your organic reach? TikTok&#39;s strange new podcasting feature... Why employers are sliding into their employees&#39; DMs... and another big fail for Meta&#39;s ad approvals bot.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack:
19/01/20236 minutes 20 seconds
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You Are Doing Product Photos Wrong

The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mastodon is starting to get big platform support... And Netflix&#39;s new ads platform struggles to gain traction.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack:
18/01/20238 minutes 16 seconds
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But Even With Nothing On, TikTok Made You Look

There&#39;s a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, takes AI to court. Meta&#39;s Oversight Board sends another policy back to the drafting table. And the Twitter Blue revenue even Elon Musk probably doesn&#39;t want.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed</
17/01/20238 minutes 44 seconds
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Twitter Quietly Locks Out Third-Party Apps

Google&#39;s plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok&#39;s privacy banners aren&#39;t enough for France. More brands move to Mastodon. And finally — a hint of good economic news for retailers.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 
13/01/20238 minutes 6 seconds
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An AI Bot Wrote This Episode's Title. (Or Did It?)

TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers &#34;like it or lump it.&#34; WordPress just opened up a whole lot of ad placements. And new analytics from YouTube are on the way.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.co
12/01/20238 minutes 27 seconds
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[Tim Cook Has Entered the Chat]

Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter&#39;s new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here&#39;s how to get free money from YouTube.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: <a
11/01/20239 minutes 58 seconds
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Ron Jeremy Was Right.

How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon&#39;s Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs.✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed <s
10/01/20239 minutes 38 seconds
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Has Instagram Given Up on Commerce?

Your creative assets may be training an AI, and you don&#39;t even know it. Also: Instagram downscales its commerce efforts. A tsunami of product returns is incoming. Why new year&#39;s marketing campaigns are passé. And the very low tech problem some people are encountering with their shopping carts. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed<
10/01/20239 minutes 15 seconds
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The Terrifying Malware Targeting Meta Ad Accounts

Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitter&#39;s latest round of layoffs affects the ad platform. Online shoppers spent more in Q4... but at what cost? And the TikTok feature none of us wanted, but probably all of us need. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: today
06/01/20238 minutes 37 seconds
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Marketing Salaries for 2023: Are You Falling Behind?

Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you remove politics, and users say &#34;hey, where did all the politics go?&#34; ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="https://todayindigital.com/premiumfeed" rel="no
05/01/202310 minutes 23 seconds
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Microsoft's Biggest Bet Yet to Capture Google's Ad Business

Microsoft is planning its biggest offensive yet against Google&#39;s search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: <a href="https://todayindigital.
04/01/20236 minutes 40 seconds
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Are Breakout Modules the Future of Online Retail?

One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you block kids. Expect more programmatic ads in podcasts. And you&#39;ll never guess where AI algorithms are finding themselves now. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed <
03/01/20238 minutes 46 seconds
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SPECIAL: The Secret History of the World’s Biggest Earworm

In this final episode of 2022, we take a look at biggest earworm in history — and its shocking history.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Ear
23/12/202219 minutes 25 seconds
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ChatGPT: The Lump of Coal in Google's Ad Business

Google finally begins to see AI as a threat... Twitter may be blocking your brand&#39;s security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people...✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ </sp
22/12/20228 minutes 1 second
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Move Fast and Ban Things

Meta doubles down on Reels... New laws are forcing TikTok&#39;s key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business?✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions
21/12/20226 minutes 35 seconds
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YOU Get a Badge! YOU Get a Badge!

Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe&#39;s new tool may make cleaning up your audio much easier.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM!<
20/12/20226 minutes 11 seconds
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The Tweet Bot Army Has Arrived

Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter&#39;s brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn&#39;t like Facebook&#39;s Marketplace. And a welcome update to the Reels API.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad-fr
19/12/20227 minutes 46 seconds
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Distributed Denial of Tweets

Google&#39;s new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ </span
16/12/202212 minutes 27 seconds
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The Instagram Feature We've Always Dreamed of Is Here

After years of begging, social media managers finally have the one thing they&#39;ve wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix&#39;s advertisers are getting refunds. And Walmart bets on a  positively prehistoric marketing channel.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ <a href="https://todayindigital.com/premiumfeed
15/12/202210 minutes 38 seconds
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It's Him, Hi. He's the Problem, It's Him

Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad-free episodes 
14/12/20229 minutes 25 seconds
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There Is No Instagram. Only Zuul.

Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome&#39;s delay means ad blockers can stay — for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I&#39;ve seen in a while.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad
13/12/202210 minutes 23 seconds
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Meet Amazon's New "Zero-Click" Ordering

You&#39;ve got a hand? Then you&#39;ve got a wallet, says Amazon. Twitter&#39;s ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year.✅ Follow Us on Social MediaIf you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM!</a
12/12/202211 minutes 16 seconds
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Google's Guesses: The "Modeled Data" You Probably Want

NEW: Get The Top Story each day on LinkedIn!Music labels step up enforcement on social media. Details on Disney+&#39;s new ad tier. And a small but important update to Google Analytics.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story li
09/12/20225 minutes 49 seconds
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Google, For One, Does Not Welcome Our New AI Overlords

NEW: Get The Top Story each day on LinkedIn!Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn&#39;t. And Canadians are flocking to Reddit for the most Canadian reason possible.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ <a
08/12/202212 minutes 28 seconds
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Is This Biggest Threat Ever to Meta's Ad Business?

NEW: Get The Top Story each day on LinkedIn!Europe says Meta&#39;s playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers&#39; messages is smack dab on the pages of white supremacists.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP F
07/12/202210 minutes 55 seconds
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The Myth of the 99¢

NEW: Get The Top Story each day on LinkedIn!Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should prices really end in a 9? A major email service hit by ransomware. And guess which platform&#39;s mobile app is starting to break — here&#39;s a hint: It rhymes with Quitter!If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ <a href="https://todayindigital.com/p
06/12/20229 minutes 39 seconds
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A Script Writing AI Bot Wrote This Headline And It's Terrible

NEW: Get The Top Story each day on LinkedIn!How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it&#39;s probably a phrase you&#39;ve never heard of.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉
05/12/202212 minutes 25 seconds
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Write Better Headlines and Rank Higher in Google

Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode is a paid partnership)✅ Follow Tod on Social Media    (LinkedIn, Mastodon, TikTok, etc.)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="https://todayin
03/12/202214 minutes 4 seconds
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Why Marketers Are Slow to Embrace Text-to-Image AI

NEW: Get The Top Story each day on LinkedIn!Meta&#39;s new metric might help you convince your clients to get on board. Why marketers are moving slowly on text-to-image AI. Google kills its reservation and booking technology. And what works in YouTube ads — a look at the top-performing campaigns from this year.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ <a href="https://todayindigital.com/premiumfeed
02/12/202210 minutes 40 seconds
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You Can't Handle the Marketing Fountain of Youth

NEW: Get The Top Story each day on LinkedIn!One of the fastest-growing social media apps shuts down over security issues. Disney&#39;s new tool might change before-and-after marketing pictures. Twitter&#39;s email to media buyers reeks of desperation. Will LinkedIn&#39;s new feature actually hurt B2B marketers? And another podcast host wants your media dollars.If you like us, you&#39;ll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ </s
01/12/202210 minutes 24 seconds
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Poking Holes in Parachutes 🪂

NEW: Get The Top Story each day on LinkedIn!The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon&#39;s coupon checkbox. LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here&#39;s why YouTube is crashing today.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for a
30/11/202210 minutes 57 seconds
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The TikTok Challenge to Stay Far, Far Away From

NEW: Get The Top Story each day on LinkedIn!New or existing customers — where should your efforts be placed this holiday season? TikTok&#39;s latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all maj
29/11/202210 minutes 25 seconds
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The Lawsuit That Might Cancel Cheeky Ad Campaigns

NEW: Get The Top Story each day on LinkedIn!A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And Twitter&#39;s brand safety goes from bad to worse.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and
28/11/202211 minutes 25 seconds
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The Role of "Goldilocks Influencers" in Marketing Campaigns

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.” ✅ Follow Tod on Social Media     (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays 
25/11/202215 minutes 20 seconds
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And the Dark Clouds Finally Begin to Part...

NEW: Get The Top Story each day on LinkedIn!With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft&#39;s rules against, well, marketing. Facebook swaps politics for trash. Twitter advertisers are running out the back door. And Meta&#39;s new AI is its creepiest yet.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all majo
23/11/202211 minutes 27 seconds
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Black Friday Budgets Turning to Meta

Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr&#39;s move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new social engagement tool.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ G
22/11/202210 minutes 25 seconds
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The Lawsuit That Could Break Marketing AI

Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who&#39;s liable when marketing AI makes a mistake? Snapchat struggles to attract influencers. Amazon&#39;s getting creepier. And in case you think YOUR day is bad? Just be glad you&#39;re not the social media manager at KFC. ✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NO
22/11/202210 minutes 17 seconds
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What 2023 Holds for Social Media Platforms

Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions for Social Media Marketing in 2023.✅ Follow Tod on Social Media   (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlie
18/11/202245 minutes 57 seconds
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How to Reply to Angry Comments with Humour — And Not F**k It Up

The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers’ Online Incivility”.Want more? The full 24-minute interview is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get th
17/11/202213 minutes 6 seconds
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Google Ads: A Look Back and Ahead, with Jyll Saskin Gales

Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.Learn more about Jyll&#39;s course: Inside Google Ads✅ Follow Tod on Social Media   (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨
16/11/202220 minutes 10 seconds
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The TikTok Algorithm: Revealed!

It&#39;s the one document digital content managers would trade their left eye for: Details on TikTok&#39;s algorithm.Well friends, you can keep your eye.In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand&#39;s content in front of more people — without a media buy.Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend
15/11/202215 minutes 6 seconds
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Deep-Dive Week: Fake Product Reviews

A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.NOTE: This week, while Tod&#39;s away, we&#39;re playing interviews with marketing scientists. We&#39;ll be back to the regular newscast show on November 21.  ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed📰 Our Newsletter: Get It (daily or weekly)<a href
15/11/202214 minutes 47 seconds
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Twitter is Falling Apart at the Seams

Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast. ✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW</
10/11/202212 minutes 45 seconds
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Google's 'Get' Got Glitched

Google&#39;s ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls... the anti-Photoshop just got a big upgrade... and Twitter launches the new verified program and, an hour later, cancels it.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ <a href="https
09/11/202212 minutes 54 seconds
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Meta's "Marketing Experts" Are Back (and Worse Than Ever)

Don&#39;t believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marketing media. TikTok is feeling the ad slowdown too. And how consumers this holiday season are forecast to spend more, but buy less.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.)If you like us, you&#39;ll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ <a href=
08/11/20229 minutes 24 seconds
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Can Mastodon Ever Become "New Twitter" for Brands?

Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you go live with a guest. And the fact-check that at least one tech CEO really, really did not like.✅ Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time
07/11/202213 minutes 35 seconds
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3,738.

Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters 
04/11/202215 minutes 3 seconds
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Even Movie Theatres Are Going Vertical Now

Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓
03/11/20228 minutes 8 seconds
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Amazon's New Program for Merchants May Be a Game Changer

Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone&#39;s back at the office, so why is worker productivity plummeting? Has Facebook&#39;s content algorithm gone too far? And good news for people who hate marketing on their smart phone.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release t
02/11/20229 minutes 43 seconds
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Twitter is Becoming a Dangerous Place for Brands

The real reasons brands are bailing out of Twitter. You&#39;ll pay to use colour in Photoshop now. Instagram&#39;s new plan means more data, but also pricier ads. Microsoft lets you import your entire Google Merchant Centre. And product tagging gets an API enhancement?✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily or weekly)</stro
01/11/202215 minutes 39 seconds
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Your Brand's Instagram Account Has Been Suspended (j/k, j/k...)

Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recognition was providing ethically troublesome and downright creepy targeting... Breathe easier: Another stay of execution for a big Google change... and beware those not up to speed on connected TV.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: <a href="https://todayindigital.com/
31/10/20229 minutes 6 seconds
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Glimmers of Sunshine Amidst the Online Advertising Storm

Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You&#39;ll pay more to ship orders — maybe way more... YouTube is changing how your brand&#39;s channel looks... and the layoffs at Twitter have begun.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It<st
28/10/20229 minutes 57 seconds
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Elon Musk Thinks He Invented Ad Targeting Now

It&#39;s D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. Amazon forges ahead with video ads. Reddit is building a marketing API. And Snapchat builds in some very TikTok-like tools.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily o
27/10/20229 minutes 1 second
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Apple ‘Boosts’ the War Against Meta

Will Apple&#39;s move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues... Why app developers are getting very angry... LinkedIn has some nice updates... and data nerds rejoice: attribution comparison is back!If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! C
26/10/202210 minutes 5 seconds
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There's Nothing New About Meta's "New" Ad Terms

Don&#39;t believe the hype — there&#39;s nothing new in Meta&#39;s new ad terms. Also: Why are so many Shopify stores closing? Zuckerberg under fire for his metaverse vision. Is it already too late for BeReal? Amazon adds a new payment option. And now you can automate your IP claims.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more!
25/10/202213 minutes 6 seconds
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Marketing Emails Going to Spam? Easy Fix: Just Sue Gmail!

Are your marketing emails going to Gmail spam? Here&#39;s the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the new app for high-schoolers that&#39;s burning up the charts, Facebook threatens to cut Canada off from its own news content, and it&#39;s going to be a bad week for pretty much all the ad platforms. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Ex
24/10/202212 minutes 33 seconds
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Meta's "Phantom Ads" are Back and They're Worse Than Ever

Meta&#39;s Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the perfect influencer video. Uber&#39;s new ad product is either genius or creepy. Snapchat is feeling the pinch of smaller media budgets. And Twitter employees reel from news that Elon wants to cut three-quarters of them.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓
21/10/202217 minutes 42 seconds
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The "New" Instagram Tool That's Years Late

One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels and new admin tools... why a third of retail executives are clearing inventory... and Instagram&#39;s scheduling tool is here, but does anybody care?If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a hre
20/10/20227 minutes 42 seconds
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Instagram's Latest Copycat: (checks notes) MySpace?!?

Is it smarter machine learning or a dumbing down? TikTok&#39;s new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the worst is yet to come for marketing budgets. PayPal adds a new cash-back integration. And Instagram jumps the shark.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="h
19/10/20227 minutes 16 seconds
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Google's Losing Control Over the Cookieless Future

Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the influencer marketing trend. Branded content tags expand to Facebook. And YouTube has a new ad placement aiming at podcasts.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a h
18/10/20229 minutes 50 seconds
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The Billboards That Speak From the Grave

$15 billion and counting and Meta&#39;s virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: t
17/10/202213 minutes 37 seconds
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Payment with the (Literal) Blink of an Eye

YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix&#39;s ad tier details are finally out... Twitter&#39;s testing a way to keep you out of the feeds... and Apple wants your customers to be able to pay with a literal blink of an eye.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more!
14/10/202213 minutes 39 seconds
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Meet "Focused View" — An Ad Placement for the Budget-Conscious

TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon&#39;s Prime Day prequel was a worrying precursor... Twitter&#39;s new call-to-action has a catch... and here comes the age of the automated creative.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it
13/10/20227 minutes 59 seconds
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Consumers Willing to Finance Their Gift-Giving This Year

Another day, another data protocol — this time, Google thinks it&#39;s cracked the code (again)... More shoppers say they&#39;ll use debt to buy gifts... Zuckerberg&#39;s Metaverse still fails to impress anyone... Will Apple be your next media buy? And Snapchat&#39;s AR is getting downright spooky.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and mo
12/10/202210 minutes 39 seconds
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Black Friday(s)... and Thursdays and Wednesdays and Tuesdays and....

More e-commerce warehouses and fulfilment centres opening, but I bet you can&#39;t guess which company&#39;s behind them! Also: The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. YouTube channels will finally get mentionable usernames. And Facebook decided to roll out its buggy and cluttered Pages Experience globally! &#39;Cause that makes sense, right?If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters 
11/10/202212 minutes 47 seconds
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BeReal Careful

Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok&#39;s so good, why is it bleeding money?... Amazon makes a surprising about-face on automation... and finally — no more Meta Advertising Policies. They&#39;re gone! (Sort of.)If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<
07/10/20227 minutes 58 seconds
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Flirting with the Accidental Influencers

Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms... The birth of the mixed media tweet... And TikTok wants to be Instagram now?!If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="https://todayindigital.com
06/10/202210 minutes 24 seconds
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It's Beginning to Look a Lot Like Thriftmas

Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain&#39;s version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="https://todayindigital.com/premiumfeed
05/10/202211 minutes 34 seconds
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Instagram Will Put Your Competitors' Ads On YOUR Brand's Profile

Meta&#39;s Q4 gift to marketers is not what it&#39;s cracked up to be... The rules of influencer marketing just changed and nobody knows what they are now... You can now run your Performance Max campaigns on Microsoft&#39;s platform... Facebook shuts down one of its clone products... and God help us all, it looks like Elon Musk is going to buy the damned thing after all.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Ear
04/10/202211 minutes 11 seconds
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Google Ads: Which Levers to Pull Now?!

Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok&#39;s parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive mark
03/10/202214 minutes 5 seconds
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The Meta Marketplace Where Nobody's Buying

Too little, too late: Instagram&#39;s influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features... and we knew it was coming: a hiring freeze finally arrives at Meta. How will that affect your campaigns?  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<stron
29/09/202212 minutes 39 seconds
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How "Audience Networks" are Gaming the Podcast Ad World

A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: <a
28/09/202215 minutes 23 seconds
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What Your Best Sellers Will Be in a Global Recession

Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during a recession... and in-house or outsourced SEO? Who wins the debate?Foxwell&#39;s course: https://b.link/mediabuyingFoxwell&#39;s Slack group: https://b.link/founders   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time</
27/09/202210 minutes 47 seconds
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The Surprisingly Effective Strategy of Running Terrible Facebook Ads

Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes account-switching easier... and why you might want to consider running absolutely terrible Facebook ads.Foxwell&#39;s course: https://b.link/mediabuyingFoxwell&#39;s Slack group: https://b.link/founders   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters<span
26/09/202215 minutes 57 seconds
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Reel Problems

Meta&#39;s in hot water for allegedly dodging Apple&#39;s privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Reel&#39;s new rival could be its biggest threat yet... and the Metaverse FOMO is real for CEOs...  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: <a href="https://todayindigital.com/premiumfeed" rel="nofo
23/09/20227 minutes 25 seconds
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Has the "Bootleg Ratio" Come for TikTok Too?

Has TikTok finally peaked? Google&#39;s new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Florida escalates the fight for free speech on social platforms...  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/pr
22/09/20229 minutes 37 seconds
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When Moderation Stops Being Moderate

Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta&#39;s content policies. A new collaborative ad placement. The wait-and-see approach marketers are taking around media buying. And the most trusted social media platform isn&#39;t what you think it is.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: </str
21/09/20229 minutes 51 seconds
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Account Banned? Just Buy a New One!

Did your ad account get banned? Don&#39;t worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand&#39;s use of animated GIFs is cringe. (&#34;Mesothelioma&#34; mix by @thereiruinedit on TikTok)✅ VOTE HERE: How do you feel your company&#39;s Q4 will be, compared to last year&#39;s? BETTER or WORSE or THE SAME  ✨ GO PREMIUM! ✨   ✓ Ad-free ep
20/09/202210 minutes 6 seconds
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This Tiny Tweak Can Boost Conversions 12%

This one change to your online store can have a huge impact... YouTube&#39;s ad department comes out swinging... Meta is set to introduce a custom audience option for its Advantage products... How you can get millions of Amazon Echos to play your ads... and the horrifying surgery that software engineers from Google, Amazon, and Meta are lining up to get.✅ VOTE HERE: Do you like the &#34;Lightning Rounds&#34;? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event
16/09/202221 minutes 23 seconds
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🎵 Guess It Must Be You 🎶

Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content moderation from its own advisory board... LinkedIn&#39;s new intent signals... and Snapchat for Boomers: The Desktop edition is here.✅ VOTE HERE: Do you like the &#34;Lightning Rounds&#34;? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Ear
15/09/202211 minutes 2 seconds
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The Talent War Comes for Ad Tech

We&#39;re getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should reconsider offering promotions this holiday season. And the OG of target marketing returns.✅ VOTE HERE: Do you like the &#34;Lightning Rounds&#34;? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Ex
14/09/202210 minutes 50 seconds
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Everything In Moderation

Meta&#39;s plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. Zuckerberg&#39;s latest copy target appears to be Discord. A signal resiliency guide for campaigns in today&#39;s privacy-focused world. And the forecast for the holiday selling season is lukewarm.✅ VOTE HERE: Do you like the &#34;Lightning Rounds&#34;? YES or NO  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays 
13/09/202210 minutes 13 seconds
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'Sorry Zuck. Reels Aren't Working': Meta Documents

In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger?✅ VOTE HERE: Do you like the &#34;Lightning Rounds&#34;? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release
12/09/202211 minutes 12 seconds
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What Brands Should Say After the Death of a Monarch

Meta stays silent on why they&#39;re running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? Some industry analysis on TikTok&#39;s latest ad placements. One company opens up their ad shop in the metaverse. And Instagram is thinking about copying the retweet button.✅ VOTE HERE: Should we do more &#34;Lightning Rounds&#34;? YES or NO  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters<
09/09/20229 minutes 40 seconds
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Meta's "Opt-In First, Answer Questions Later" Policy

The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok&#39;s new Insights platform gets more interactive, and YouTube is launching an ad-free player. ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out:<a href="https://todayindigita
08/09/202215 minutes 26 seconds
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The Meta Glitch That's Creating Random, Bizarre Ads

Wrong images, random body copies — what is happening with Meta&#39;s ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will offer groceries via chat... How ad agencies are trying to lure its workers back into the office... Another platform renames its main feed after TikTok... and what to do when your Twitter account has the same username as Britain&#39;s new Prime Minister  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it o
07/09/202213 minutes 20 seconds
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The Big Privacy Engine That Couldn't

Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers&#39; confidence in Meta gets lower. And Amazon reviews get slower.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed</s
06/09/202212 minutes 20 seconds
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When Good Buzz Goes Bad

A surprising study finds your brand&#39;s support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new third-party cookie replacement. Amazon&#39;s new warehouse service. And Meta moves out of neighbourhoods.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: <a href="https
02/09/202211 minutes 26 seconds
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“I’m Sorry… CPMs are What Now?!” 💸

Untested and unmeasurable: But that doesn&#39;t stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a &#34;Facebook+&#34; premium subscription model? Scheduling finally comes to LinkedIn. And Meta&#39;s back with its bizarre plans to read your mind.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! C
01/09/20229 minutes 48 seconds
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Inside a Million-Dollar Instagram Verification Scheme

Untested and unmeasurable: But that doesn&#39;t stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a &#34;Facebook+&#34; premium subscription model? Scheduling finally comes to LinkedIn. And Meta&#39;s back with its bizarre plans to read your mind.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! C
31/08/202210 minutes 57 seconds
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How One Brand Got Massive TikTok Engagement — For $0 Ad Spend

They haven&#39;t spent a penny but they get a million views per TikTok — we&#39;ll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter&#39;s Circles might be your next sub-channel... LinkedIn offers more certifications... and has the Triller well run dry?Go PremiumNo ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the NewsletterPrefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletterFor information on advertising, our social media, contact info, and everything else, please go to<a href="https://todayindigital.com/shownotes
30/08/20229 minutes 37 seconds
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Why Canadian Brands Are Going Grey

Pinterest&#39;s new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone BeReal... and why are Canadian brands going grey?Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at  <a href="http
29/08/20228 minutes 35 seconds
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What's Number 1 on Facebook Nowadays? TikTok!

Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you in trouble... A security breach with a popular two-factor authentication app... The new organic tweet that looks like an ad... and are high schools about to start teaching influencer marketing?Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issue
26/08/20229 minutes 24 seconds
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Meta's New Promise to Marketers: Too Little, Too Late?

Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you&#39;ll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at marketing metrics... and the simpler path to buying digital billboards.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly iss
25/08/20229 minutes 36 seconds
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The Newest Ad Placement is Actually Fraud

Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ the season to be saving — this year’s holiday shopping forecast… Why your Facebook Feed was broken…Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to <a href="https://todayindigital.com
24/08/20229 minutes 10 seconds
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Is Instagram Even Trying Any More?

Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren&#39;t phased by this week&#39;s Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to <a href="https://todayindigital.c
23/08/20228 minutes 4 seconds
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Why Marketers are Pulling Back on Virtual Reality

Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its hand in podcasts.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to<a href="https://todayindigital.com/shownotes" rel="nofollow"
22/08/20228 minutes 28 seconds
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How the “Vicarious Haptic Effect” Can Boost Your ROI

Don&#39;t take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can secretly track consumers... Walmart is watching the payments space... and you think you hate conversion modelling now? Guess what Meta just announced?? (FML)THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to<a href="
19/08/20229 minutes 54 seconds
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They Said This Day Would Come.

A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven&#39;t bought an AI copywriting tool lately... Bet you can&#39;t guess who&#39;s copying TikTok now? Instagram plays hardball. And much more. THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to </
18/08/202211 minutes 12 seconds
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The Slow Death of the Impulse Buy

Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm&#39;s secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA...THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to<a href="https://todayindigital.
17/08/20229 minutes 42 seconds
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TikTok: Mo' Ad Reps, Mo' Problems

Twitter updates its pixel and plans for a future without it... Is Meta spending all your day&#39;s budget in an instant? You&#39;re not alone... Are we starting to see growing pains with TikTok&#39;s ad platform? Shopify has a new integrated influencer tool... and is it time you brush up your employee social media policy? A cautionary tale.THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everythin
16/08/202213 minutes 22 seconds
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How to Hack Instagram’s “Suggested Posts” Algo

Here&#39;s one case where doing a marketing promotion can hurt you... Details emerge on Instagram&#39;s increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes<span
15/08/202214 minutes 14 seconds
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Bullet Dodged: Monthly “Facebook+” Subscription Fees

The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shipping going up? Teens tell us why they&#39;re turning to TikTok for search... The peculiar matchup between Meta and a delivery service... and Google&#39;s latest algorithm update could mean more accurate snippets.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at<a href="https://todayindigital.com/slack" rel="nofollo
12/08/20229 minutes 26 seconds
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The Surprising Case for Repurposing TikTok Videos

New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn&#39;s new &#34;diversity nudges&#34;... The state of the back-to-school economy... Bing Search gets some nice consumer-facing commerce tools... a reporting glitch on Google Search Console... and heads-up: Young people are reading your mission statement!Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to <a href="https://todayindigital.com/shownotes
11/08/202210 minutes 9 seconds
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Meta’s New B2B Targeting

Meta launches new B2B targeting options... And rolls out new AI-powered shopping campaigns to advertisers... TikTok&#39;s new tool shows consumers why your brand&#39;s ads target them... And it turns out teens aren&#39;t spending all of their time on TikTok...Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Sl
10/08/202210 minutes
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Hacking Google Images for the Metaverse

Google&#39;s outage last night is still causing aftershocks today... Snapchat&#39;s figured out how to create 3D models out of 2D photos... A major social media platform lays off 30% of its staff... TikTok is one step closer to competing head-on with Amazon... and you want to edit tweets? Prepare to open up your wallet.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack<br/
09/08/20229 minutes 8 seconds
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Instagram is Completely Devoid of Original Thought and Here's Proof

What a surprise... Instagram&#39;s copying yet another popular app! The marketing job market&#39;s great (if you&#39;re a contractor)... Meet Meta&#39;s new AI experiment... Spotify hopes to do for ads what it did for podcasts... and a security breach at a popular marketing platform.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownot
08/08/20227 minutes 43 seconds
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Want a Metaverse? Here's How Much It'll Cost.

Your boss wants a metaverse? Here&#39;s what it&#39;ll cost... Meta launches a livestreaming platform just a day after killing off a different one... Pinterest&#39;s financials are a little soggy... The B2B social platform gets a consumer-inspired feature... and Google&#39;s Keyword Planner gets a new feature.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https:/
05/08/202212 minutes 37 seconds
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Reels Are Killing Everything Good in Our World

Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter&#39;s new Location feature could drive you more foot traffic. Why you need to stop whitelisting things. And a TikTok competitor in hot water.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡
04/08/202211 minutes 14 seconds
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EXTRA: Meta Account Security — A Discussion with Barry Hott

In this extra episode, Tod chats with Barry Hott (https://www.barryhott.com) about Meta&#39;s platform security, and how it can affect your Business Manager, Ad Account, and much more. A must-listen, if you run any ads on Meta&#39;s platform.Privacy & Opt-Out: https://redcircle.com/privacy
03/08/202218 minutes 48 seconds
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Apple Is Building an Ads Platform

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy</a
03/08/20229 minutes 36 seconds
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Is Google's Algorithm About to Leak Publicly?

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
02/08/202210 minutes 19 seconds
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Will Marketers Buy Tumblr’s Redemption Arc?

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFind Jeanna&#39;s article at https://theconversation.com/tumblrs-enduring-appeal-reveals-the-potency-of-the-webs-cultural-memory-183788 ➡ Advertising: http://todayindigital.com/ads➡ Join our Slack https://todayindigital.com/slackFor information on our social media and other details, go to todayindigital.co
29/07/202222 minutes 17 seconds
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Meta-Economic Uncertainty

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
28/07/20229 minutes 48 seconds
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He's a 10, But He Hacked My Facebook Business Account

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
27/07/20228 minutes 42 seconds
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“Make Instagram Instagram Again”

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
26/07/20229 minutes 35 seconds
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The Problem With 5-Star Reviews

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
25/07/20227 minutes 39 seconds
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Snap: Back to Reality. (Oh, There Goes Sanity!)

Thank you for supporting the work we do with your Premium Subscription! ❤️ If you want to reach Tod directly at any time, email [email protected] Help?I need to update my credit card: todayindigital.com/updateccI need to cancel: todayindigital.com/cancelPrivacy & Opt-Out: https://redcircle.com/privacy
22/07/202215 minutes 12 seconds
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The Real Reason Facebook Changed Its Feed Today

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
21/07/202214 minutes 1 second
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It’s 3:00 a.m. Do You Know Where Your Ads Are?

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
20/07/20227 minutes 39 seconds
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Inna Minute, Imma Need a Better Sense of Being an Adult 🎶

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
19/07/202211 minutes 14 seconds
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Sliding Into Your DMs Is Out, Buying In Your DMs Is In

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
18/07/20227 minutes 47 seconds
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The Future of Meta Ads: A Single Budget Slider?

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
15/07/202210 minutes 56 seconds
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In a Move Totally Not Driven by Panicked Desperation…

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
14/07/202215 minutes 18 seconds
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A Deal with the Devil 😈

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
13/07/202214 minutes 47 seconds
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You Kids Get Out of My Brand-Safe Feed!

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
12/07/202212 minutes 15 seconds
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Meet Your Next Favourite Twitter Feature

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
11/07/202212 minutes 31 seconds
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Making Friends with the Enemy — Your Best Strategy

As marketers, we&#39;re taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?In this special replay, Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. Earlier this year, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices..Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed
08/07/202215 minutes 35 seconds
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It’s Our First Web 3.0 Blockchain Metaverse Crypto NFT Episode!

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
07/07/202214 minutes 1 second
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Our Bad, Comrade 🇨🇳

Want to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, <
06/07/202216 minutes 14 seconds
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When Good Tweets Go Wrong

EA Tweets Itself in the FootAl to Predict Consumer TasteTikTok Shelves Live ShoppingAmazon Pulls BackEU: Stop Dark PatterningCookiepocalypse UpdateSecond-Hand TrendingGoogle Workspace for OneTwitter PlaybookWant to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).H
05/07/202217 minutes 17 seconds
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Another F%$#& Podcast Episode!

Does ​​TikTok want to compete with Shopify?How profanity helps your product reviewsMarketing in the metaverse: a case studyYouTube&#39;s rampant spam problem... fixed?Apple forces Instagram&#39;s hand on account deletionsFacebook tries another &#39;Creator Collabs&#39; featureYouTube community posts that evaporateInstagram&#39;s $650k in grants for BIPOC businessesWant to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, vide
30/06/202211 minutes 24 seconds
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Meta’s New “Support Pro” Option — An Answer to Prayers?

Meta’s new live chat support for advertisers The end may be near for TikTokGoogle lets businesses use its Reserve feature on their sitesYoast SEO adds integration with IndexNow  Pinterest’s CEO steps down to change the direction of the platformFacebook shuts down a video scheduling featureSpotify expands ad format overseasGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our <a href="ht
29/06/20229 minutes 9 seconds
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Your Ads Going to Spam? Don’t Innovate… Legislate!

U.S. politicians want THEIR emails to bypass spam filteringLong-awaited API coming for ReelsNew data on what&#39;s driving social commerceHow inflation is affecting upcoming U.S. holiday purchasesAmazon&#39;s almost completely automated nowSurprise! Facebook&#39;s auto-moderation is under fire (again)Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our <a href="https://todayindigital.com/ads/" rel="nofollow
28/06/20229 minutes 41 seconds
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I’ve Got 99 Problems and ROI is All of Them

Zero-party data: Our last resistance against the cookiepocalypse?Which social platform has the most effective chatbots?Influencer CPMs are heating up Pinterest in court over who started itMeta may have to sell GiphyPayPal closes a popular merchant loopholeYelp closes three officesAmazon&#39;s Prime Day to be repeated in OctoberGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers
27/06/20228 minutes 46 seconds
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The Tears of Kate Bush 😢

Can&#39;t Inspect your Meta ads? Yeah, us either.The new &#34;Campaign Strength&#34; metricApple readies its AR gogglesWalmart and Instagram jump deeper into ARHBOMax&#39;s new (and irritating) ad formatNBC&#39;s new &#34;emotional ad impact&#34; measureTikTok rolls out a new Attribution ManagerKate Bush&#39;s &#34;deal with God&#34; isn&#39;t very profitable after allGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).<sp
24/06/202213 minutes 15 seconds
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Your Brand’s Content Isn’t in Google? This Might Be Why.

What&#39;s preventing your content from ranking on Google... Klaviyo&#39;s new enterprise offering... A podcast company jumps on Zuck&#39;s subscriber-only Facebook Groups... Twitter&#39;s new ad format lets your brand have its own like button... While its new ad tool lets you forecast performance before launching a campaign...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more info</li
23/06/202214 minutes 5 seconds
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Why the Industry is Turning Tracking Off

What&#39;s driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTEN
22/06/20229 minutes 11 seconds
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Meta's Ads: ✨ New! ✨ Improved! ✨ Not Nearly as Discriminatory!

Was Meta&#39;s special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands... Facebook works on fixing its fake review problem... Google cuts back a lifeline for SEOs... And confirms a Google Ads comparison bug... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — <a href="https://todayindigital.com/classified" rel="nofo
21/06/202211 minutes 11 seconds
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“Have You Tried Increasing Your Budget (to $37M)?”

Influencers are ditching TikTok&#39;s e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market your brand...  Google&#39;s loophole on gun ads could be a major threat to brand safety... and Google says &#34;Cult? What cult?&#34;Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 —
20/06/202211 minutes 4 seconds
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“Best-Friend Brands”: The New Social Metric

Why social media ad growth is slowing... How TikTok feels about Facebook&#39;s plans to steal its market share... The marketing social platform of choice for SMBs... Shoppable ads coming to a streaming platform near you... Why advertisers are getting carded by Microsoft...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more inf
17/06/202210 minutes 59 seconds
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Here's What FaceTok Will Look Like

Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to market your brand on the anti-Instagram... Is deleting comments on your Facebook ad pulling your ROAS down?... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: <a href="https://todayindigital.substack.com/" r
16/06/202213 minutes 17 seconds
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Money or Morals? The Brand Purpose Hibernation

Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest&#39;s big push toward live streaming commerce... and YouTube has the fix for your fixes. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: <a href="https://
15/06/20228 minutes 57 seconds
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The Ad Change Google Didn’t Want to Make

Google begrudgingly extends its ad placements... PayPal&#39;s plans to reduce cart abandonment... The new subscription tracking service for brands... How Amazon bribes its influencers... Will the ad market get caught up in the economic downturn?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CON
14/06/20228 minutes 41 seconds
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Invisible Impressions and the CTV Problem

The ad format that is causing marketers to lose $1B in ad spend every year... TikTok&#39;s parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more info<
13/06/202211 minutes 33 seconds
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Meta’s Muted Momentum

Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your brand can target eco-conscious consumers... and LinkedIn expands ‘boost’ ad option to Events...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CO
10/06/20228 minutes 36 seconds
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The World’s First 100% A.I.-Hired Agency

The freelance platform that will use AI to build you your own custom agency... Twitter&#39;s new shopping tool reminds consumers to buy your product... Why Google is removing your brand&#39;s legitimate reviews... And a big change to how LinkedIn handles connection requests.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more i
09/06/20229 minutes 50 seconds
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LinkedIn: They Grow Up So Fast, Don't They? 😢

LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren&#39;t converting... YouTube&#39;s plans for live shopping... And grid pinning on Instagram is finally here.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: <a
08/06/20226 minutes 46 seconds
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Instagram Hates Content Marketers

Instagram&#39;s change means less reach for you... Which platform&#39;s CPMs have jumped 70%... Gen-Z doesn&#39;t think much of your rainbow-painted logo... Agencies sit out the four-day work week experiment... and Snapchat discovers the perfect ad frequency.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more info
07/06/202212 minutes 26 seconds
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Meet Meta's New 'Dumbed Down' Ads

Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Everything you wanted to know about Twitter ads... and the gap between in-store audio and real-time inventory levels.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: <a href="https://todayindigital.substack.com/
06/06/202215 minutes 54 seconds
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Here's the Perfect​​ Landing Page

Google&#39;s new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI... and from the hero image to the button — we break down what the perfect landing page looks like.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE
03/06/202215 minutes 23 seconds
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Goodbye, “Cost Per Click.”

Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter&#39;s new algorithm give brands an advantage... And Amazon&#39;s new invitation-only ordering option...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE
02/06/202216 minutes 17 seconds
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Twitter's Future: A Thousand Algorithms?!

A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launches a new ad product to target Gen Z vacationers... Are customizable content algorithms coming to Twitter? And if so, how will that affect digital marketers?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — <a href="https://todayindigital.com/c
01/06/202211 minutes 34 seconds
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Is iSearch Around the iCorner?

A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enterprise offerings... How to target consumers while they are on vacation... and Gucci: You good, fam?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE
31/05/20227 minutes 54 seconds
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ENCORE: Local SEO and Google Maps

In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more info<spa
30/05/202229 minutes 28 seconds
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Meta Taketh and Taketh Away

Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google&#39;s uphill battle for the post-cookie world... Snapchat&#39;s new tool enhances collab... and even groceries are going video.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.<
27/05/20228 minutes 13 seconds
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TikTok Account Management for Boomers

TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our <a href="https://todayindigital.com
26/05/202212 minutes 8 seconds
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The Fear of Getting "Woke" Wrong

How consumers respond to &#34;woke&#34; advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our <a href="htt
25/05/20229 minutes 31 seconds
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Google’s Big Day Out

Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat&#39;s looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only
24/05/202212 minutes 5 seconds
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The Machine Learning Will Continue Until Morale Improve

Meta&#39;s new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat&#39;s new e-commerce partnership... And YouTube finally launches separate analytics for Shorts.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: <a hre
20/05/202211 minutes 37 seconds
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The Bill That Would Break Up Google

American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand&#39;s videos…Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — <a href="https://todayindigital.com/class
19/05/202216 minutes 23 seconds
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How Do You Solve a Problem Like Doja Cat?

How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta&#39;s own data indicates Facebook is spreading misinformation…Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED
18/05/202213 minutes 23 seconds
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The One Where Elon Isn’t Mentioned Once

A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thou
17/05/20228 minutes 21 seconds
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How NOT to Handle a P.R. Crisis

How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand&#39;s video search visibility on Google... While LinkedIn improves search results... Why you should never mail cockroaches to your critics... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:<
16/05/202211 minutes 24 seconds
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SPECIAL: How WPX.net Can Benefit Marketers

One of the most important factors in digital marketing is your home base — your brand&#39;s web site. You need it to be stable, for consumers, and fast — for the search engines. After all, a slow web site can tank your Google ranking.Many brands use Wordpress as their CMS, and for those who do, today&#39;s special might be of interest to you. Terry Kyle is the co-founder and CEO of WPX.net, one of the world&#39;s fastest WordPress hosting companies. As part of a paid partnership with this podcast, Terry has joined me to chat about how WPX is different and how those differences benefit marketers.---HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, <a href="https://todayindigital.com/categ
14/05/202225 minutes 19 seconds
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“No Better Than Chance”

Why spring might be the best time to poach your competitors&#39; customers... Nearly half of brands planning to hire marketers plan to do so remotely... TikTok unveils a new marketing insights tool to help you target your audience... The social media campaign that is getting advertisers to use their LinkedIn real-estate to promote someone else... And why Facebook and Instagram are disabling AR filters... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: <a href="https:/
13/05/202212 minutes 17 seconds
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What Google I/O Meant for Marketers

Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand&#39;s products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: <a href="https://todayindigital.com/happyhour" rel="
12/05/202212 minutes 38 seconds
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How Influencers Drive Social Commerce Sales

How your brand can use influencers to boost social commerce sales... Shopify&#39;s new tool targets high-intent buyers... While Buy Now, Pay Later merchants question if those fees are worth it... Google tests a new search ad format...  And Twitter&#39;s new policy could penalize your brand for copy and pasting...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour </
11/05/202210 minutes 13 seconds
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Google Got Its Own SEO Advice Wrong

Brands continue to invest in the metaverse, but consumers still can&#39;t grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... How are CPGs preparing for the cookiepocalypse... New research reveals how you can increase the swipe up rate of your Snapchat ads...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour <spa
10/05/202212 minutes 30 seconds
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The Campaign Where Getting Ignored Was the Point

Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Facebook&#39;s removal of location tracking tools affect your ads? The latest platform testing the 9:16 feed... And TikTok collabs with Foursquare to bring foot traffic insights to advertisers...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happy
09/05/202210 minutes 33 seconds
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The Argument for Ignoring Consumer Complaints

How do chatbots affect your brand&#39;s stock price? LinkedIn to drop polls from the feed. TikTok&#39;s new tab might decrease your reach. Cameo lays off 25% of its staff. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our <a href="https://todayindigital.com/ads/"
06/05/202213 minutes 37 seconds
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Cursed Breakfasts

DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour 
05/05/20228 minutes 43 seconds
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The Sweater That Creates Its Own Facebook Ads

Why one brand is helping its customers resell its product... TikTok&#39;s new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand&#39;s Instagram content... Twitter is offering your brand tweet exclusivity... And acknowledges advertising on its platform may be doomed... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour<
04/05/202210 minutes 12 seconds
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Want More Sales? Show People This Body Part...

Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck&#39;s failed push to audio... Another streaming giant is offering your brand virtual product placement... A big marketing mistake from a beauty retailer... And why backlinks may be hurting your ranking...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELP
03/05/202210 minutes 34 seconds
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We've Arrived, Friends. ED TV is Here.

Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUTJoin us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.co
02/05/20229 minutes 40 seconds
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The Walls Have Monetizable Ears

A new study claims Amazon smart speakers act as advertisers&#39; ears inside consumers&#39; homes... Snapchat&#39;s new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on AndroidGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.
29/04/202211 minutes 19 seconds
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Twitter's 1.9 Million Accidental Errors

Shocking new numbers suggest consumers don&#39;t actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: <a href="htt
28/04/20229 minutes 18 seconds
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So, What Happens to Twitter Ads Now?

Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube&#39;s ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: <a
27/04/202210 minutes 25 seconds
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Meta's Solution to Privacy Legislation? Meet the New "Basic Ads."

Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: <a href="https://todayindigital.substac
26/04/202212 minutes 13 seconds
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What Could Possibly Go Wrong?...

The world&#39;s richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google&#39;s algorithm will be unveiled... Scammers are posing as Meta to hack your brand&#39;s Facebook Page... while link spammers up their SEO game.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: <
25/04/202213 minutes 33 seconds
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The Performance Max Bug That Google Isn't Talking About

Why are Google&#39;s Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don&#39;t copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Greeter... Snapchat offers 13 million reasons to advertise on its platform... And why one brand shut down its site today...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterJyll Saskin Gales&#39; &#34;Inside Google Ads&#34; program is at http
22/04/202214 minutes 23 seconds
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Why Instagram's New Algorithm Change May Kill "Remix Culture"

Why one agency has banned photoshopped influencers in ads... Meta&#39;s guide to helping brands capitalize on online communities... Google really is forcing you to switch to GA4... And a YouTuber crashes a plane to get views...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_not
21/04/202210 minutes 49 seconds
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Adam Smasher Will Kill You and Give You a Coupon Code

New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser&#39;s attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindig
20/04/202212 minutes 32 seconds
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Google’s No Longer Asking, It’s Forcing You to Switch to GA4

Google&#39;s not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... Reason 700 why you can&#39;t depend on Facebook... And a look at how Twitter&#39;s Edit button could work... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! </stro
19/04/20228 minutes 9 seconds
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Why Your Religious Customers Complain More

Pinterest takes another step toward becoming a shoppable platform... Why religious customers complain more... Why you might not be the best choice for your brand&#39;s voice... And Twitter employees — you guys good?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="nof
14/04/202217 minutes 6 seconds
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Why Did Meta Turn Off Ads Last Night?

A huge bug at Meta turned off thousands of ads... How to turn those ads back on safely... Why you might want to reconsider your Reels&#39; strategy... TikTok&#39;s ad revenue is on track to surpass Twitter and Snapchat&#39;s combined... and Pinterest launches a huge API upgrade.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://today
13/04/202210 minutes 14 seconds
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Those Tweets You Deleted? Surprise! They're Back.

How your brand can enter the metaverse without development costs... Meta picks a fight with its smaller competitors... TikTok launches its AR effects platform... A social media app all about authenticity could be the next big photo sharing platform...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podcas
12/04/202210 minutes 4 seconds
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The Skeletons in Elon Musk’s Closet

What do consumers really think when it comes to sharing their data? Sites have been ordered to stop using Google Analytics or to pay up... Thousands of ecommerce sellers are boycotting a major marketplace... Elon Musk&#39;s plans to take over Twitter... And YouTube tests a content moderation tool to combat comment spam... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads J
11/04/20227 minutes 20 seconds
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Your Site's Privacy Notice Is Scaring Your Customers Off

Advertisers aren&#39;t convinced by Google&#39;s new Privacy Sandbox offering... Google&#39;s AI might change your business hours... Teenagers hate Instagram... TikTok continues to dominate the app charts... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK!
08/04/202213 minutes 12 seconds
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Mom! Don’t Come In Here! I’m Building the Metaverse!

The AI content on your brand&#39;s web site could get you in trouble with Google... Instagram removes an ad placement that everybody&#39;s used... And gives its creators a reason to switch platforms… One company&#39;s invasive marketing strategy.... that works...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/sl
07/04/20227 minutes 45 seconds
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SLOOFLIRPA

New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in &#34;DON&#39;T DO THIS&#34; marketing... TikTok introduces an educational program designed for agencies... Facebook wants you to post Reels from third-party apps.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a h
06/04/202210 minutes 40 seconds
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Is it "Growth Hacking" or Algorithmic Plagiarism?

Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sends another app to its graveyard...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.c
05/04/202211 minutes 45 seconds
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X Æ A-Xii Twitter

Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in Ukraine affecting ad spend?... Reels finally gives content marketers the update they want...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podc
04/04/20229 minutes 24 seconds
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No Twitter, That Was Not a Funny April Fools Joke

Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may have been causing your ads to run alongside Russian propaganda... And more people might be sliding into your brand&#39;s DMs...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayind
01/04/202211 minutes 43 seconds
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Welcome to the Wendyverse

More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta&#39;s platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=p
31/03/20229 minutes 22 seconds
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Zuckerberg's Villain Origin Story

Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world&#39;s biggest retailers is on a journey to become a top advertising platform...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/sla
30/03/20227 minutes 51 seconds
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Desktop isn’t Dead. Long Live Desktop.

How is Google&#39;s product review algorithm update affecting your ranking? Mobile is the majority of your site&#39;s traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation tool to help your brand create relevant content... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR
29/03/202210 minutes 5 seconds
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Instagram is Basically TikTok Now. RIP Instagram.

Google Ads might face some competition for search budgets with TikTok&#39;s new ad spot… Instagram takes a crack at TikTok&#39;s algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podcast_ep
28/03/202210 minutes 36 seconds
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How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com)

In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.Privacy & Opt-Out: https://redcircle.com/privacy
27/03/202218 minutes 52 seconds
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Anyone Can Shake a Tambourine

How to improve your e-commerce store&#39;s conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slack</
25/03/202217 minutes 10 seconds
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How Do You Solve a Problem Like Tucker?

Snapchat&#39;s latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slac
24/03/202220 minutes 56 seconds
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Introducing the All-New Advantage+™ Podcast®!

Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce merchants... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://tod
23/03/202213 minutes 52 seconds
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And You Thought YOUR Brand Activations Were Complicated...

A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Google points your ad dollars to underrepresented publishers... Updates to Microsoft Advertising&#39;s reporting dashboard… And Red Bull&#39;s brand ambassadors are ditching their wings. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads <p
22/03/202210 minutes 52 seconds
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No Facebook Protect? No Facebook for You!

Facebook has started to lockout users that didn&#39;t sign up for its mandatory new program... Utah joins the growing list of states with its own consumer-privacy legislation... The truth about ads being next to relevant content... Should you be running UA and GA4 at the same time? Facebook adds a way to increase engagement on Reels…Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads <
21/03/202212 minutes 17 seconds
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The Journey to Digital Transformation (Jacqueline Cook, COO of Vendasta.com)

In this paid partnership with Vendasta.com, Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more complete service to their customers.Here&#39;s a link to the report that Jacqueline spoke about in this episode: https://www.vendasta.com/content-library/insights/lessons-from-digital-chasm-report/---Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can
20/03/202217 minutes 13 seconds
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Meta Calls the Kettle Black

How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands its Stories feature... And Google might be bringing back a feature it killed off years ago...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=pod
18/03/202211 minutes 37 seconds
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Why Does Mark Zuckerberg Hate Shoes?

The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to target viewers across its entire streaming audience... Snap adds another way for marketers to utilize AR... And Snap wants you to add its new AR certification to your resume. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN O
17/03/20228 minutes 50 seconds
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Facebook Surrenders to TikTok

How Apple&#39;s Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Amazon tactic used to churn cancellations... And Google has a new Forms API... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slack<
16/03/202210 minutes 44 seconds
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The New Ad Placement We Weren’t Supposed To See

How your brand can get more reach with Pinterest&#39;s Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podca
15/03/20229 minutes 48 seconds
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TikTok Tips from Listeners

How much do Google Reviews impact your ranking? Tips from listeners on launching your brand&#39;s first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <
14/03/20225 minutes 37 seconds
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Yelp’s 100 Million Stale Reviews

Almost half of Yelp&#39;s reviews are outdated... Google and Meta&#39;s &#34;Jedi Blue&#34; ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it easier for users to escape the algorithm…Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK!
12/03/20227 minutes 22 seconds
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The TrollBot That Embarrassed Brands on IWD

A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The Twitter account that may make you think twice about bragging about your brand&#39;s commitment to women... Yext&#39;s CEO leaves after disappointing numbers... Are cinema ads the next great media buy? LinkedIn&#39;s &#34;Future of Skills&#34; tools... A new Google marketing conference...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode
11/03/20228 minutes 52 seconds
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Your Dream Instagram Placement is Here

Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how much of a cut the ad intermediaries make... Is Google ignoring content in accordions?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.co