“PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand.” ~ Caitlin Copple   In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies. With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach.   Here’s what you can expect from this episode:  Discover effective public relations strategies for small businesses  Addressing the unique challenges faced by underrepresented entrepreneurs in the business world Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach Explore the benefits of integrating PR with your overall marketing strategy  Uncover the secrets of utilizing local media coverage to make a national impact Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Roadmap to a Million to Reach a Million People  Full Swing Public Relations - Website Full Swing Public Relations - Instagram Full Swing Public Relations - LinkedIn Caitlin Copple - LinkedIn Holly Conti - LinkedIn Freebies from Full Swing Public Relations The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Inclusive language is language that is good at creating, building, deepening relationships, because it makes people feel seen, heard and valued, and it builds trust.” ~ Dr. Suzanne Wertheim   In this episode of The Widest Net Podcast, Pam is joined by distinguished linguistics expert, Suzanne Wertheim, Ph.D. Having obtained her doctoral degree from Berkeley, she transitioned from academia to establish Worthwhile Research and Consulting, leveraging her expertise in linguistic anthropology to address bias in workplace settings. Her comprehensive experience culminated in the publication of her book, "The Inclusive Language Field Guide", a testament to her dedication to promoting inclusive language and respectful communication in professional environments.  Suzanne's extensive work in global contexts and her commitment to bridging the gap between academia and practical application make her an authority in the realm of inclusive workplace language.   Here’s what you can expect from this episode:  Dr. Wertheim’s 6 principles of inclusive language for a more harmonious workplace Applying linguistics expertise to foster better communication and understanding Addressing bias through language to create a more equitable environment Revitalizing language for a richer and more diverse corporate culture Implementing best practices for giving and receiving feedback to enhance team dynamics Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Book - The Inclusive Language Field Guide Worthwhile Research & Consulting Website Suzanne Wertheim - Website Suzanne Wertheim - LinkedIn Worthwhile Language Newsletter  The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“There is no judgment. It doesn't matter where you are coming from. If you have a negative account balance or if you have $300,000 in the bank, the principles are the same.” ~ Stephanie Skryzowski   In this episode of The Widest Net Podcast, Pam is joined by Stephanie Skryzowski, the founder and CEO of 100 Degrees Consulting, who brings a wealth of expertise as a visionary chief financial officer dedicated to empowering nonprofit leaders. Specializing in nonprofit management and finance, Stephanie is deeply committed to helping nonprofits achieve financial stability and increase their impact. Her passion for educating leaders to understand, use, and communicate their numbers is evident in her creation of the online course “Master Your Nonprofit Numbers®".  Stephanie's practical and strategic approach to financial management equips nonprofit leaders with the tools they need to make informed decisions and drive sustainable growth.   Here’s what you can expect from this episode:  Learn to implement profit-first strategies for improved financial stability in your nonprofit organization Discover the key financial metrics essential for driving business growth and making informed strategic decisions Uncover effective strategies for overcoming financial challenges that are unique to nonprofit organizations Gain insights into the fundamental differences between nonprofit and for-profit finances  Explore financial management techniques tailored to nonprofit leaders to drive sustainable business growth Remember we all need each other - life and work is better together.   Resources mentioned in this episode: 100 Degrees Consulting - Website Cash Flow Template   Stephanie Skryzowski - LinkedIn Stephanie Skryzowski - Instagram 100 Degrees Consulting - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“I was always running from fear or fighting fear or hiding from fear. But then when I started confronting fear, I realized that fear is actually there, as my friend, fear is there to help me, because it's there to tell me, first of all, what could kill me, right? Fear was there for survival.” ~ Hugo Vasquez   In this episode of The Widest Net Podcast, Pam is joined by Hugo Vasquez, the founder of Team 212 and a business career coach, who possesses an extraordinary talent for bridging the gap between aspirational goals and attainable results. His unwavering belief in the potential to achieve the impossible inspires entrepreneurs to navigate the delicate balance between personal aspirations and professional ambitions. Offering a distinctive blend of practical strategies and empowering mindset guidance, Hugo equips individuals with the tools needed to conquer their most ambitious objectives. Drawing from his own compelling journey, Hugo's insights and expertise in goal-setting provide invaluable support for those striving for personal and professional growth.   Here’s what you can expect from this episode:  Master the art of setting personal and business goals to drive your success to new heights Conquer your fear of public speaking and unleash your inner confidence on stage Join accountability groups to turbocharge your goal-setting Cultivate supportive relationships that propel you towards your personal and professional goals Engage in vision-setting exercises to unlock your full potential for personal growth and development Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Vision Setting - 7 Day Course Team 212 Website Hugo Vasquez - LinkedIn Hugo Vasquez - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“I think sometimes we just need to make a decision, go with it, and do our best at it.” ~ Madisun Nuismer   In this episode of The Widest Net Podcast, Pam is joined by Madisun Nuismer, the creative force behind the scenes of the Remarkable People podcast. Madisun brings a wealth of experience and expertise to the production process. With a BA in public health from the University of Nebraska at Omaha and certification as a holistic health coach from the Institute of Integrative Nutrition, Madisun's diverse background adds depth to the podcast's content.  Based in the vibrant setting of Santa Cruz, California, her role encompasses everything from managing guest pitches to meticulously editing each episode, ensuring that every aspect of the podcast reflects the team's dedication to delivering high-quality, engaging content. Madisun's collaborative efforts with Guy Kawasaki demonstrate her commitment to creating an exceptional podcast experience for listeners.   Here’s what you can expect from this episode:  Discover the behind-the-scenes secrets of producing a podcast that captivates audiences and leaves a lasting impact Uncover how Guy Kawasaki has influenced and shaped successful careers, and what you can learn from his insights Explore the unique and vibrant surfing culture in Santa Cruz, and how it has influenced the local community and beyond Learn about the collaborative process of writing and publishing a book, and how it can lead to new opportunities and connections Embrace growth, grit, and grace as essential elements in personal development, and how they can propel you towards success Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Madisun Nuismer - LinkedIn Email - [email protected] Remarkable People Podcast Book - Think Remarkable by Guy Kawasaki w/ Madisun Nuismer The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“We look at legal protections proportionally, both to the size of your business and to the risk” ~ Autumn Witt Boyd   In this episode of The Widest Net Podcast, Pam is joined by Autumn Witt Boyd, a legal powerhouse who shifted from battling copyright and business issues in courtrooms to founding The AWB Firm in 2015, whose mission is to empower entrepreneurs to build, protect, and scale their businesses without the legal headache.  With her extensive legal expertise, Autumn simplifies complex legal jargon and provides actionable advice to help entrepreneurs navigate the intricacies of copyrights, trademarks, and licensing. Autumn's straightforward approach in this episode and wealth of knowledge make legal protection accessible, ensuring that entrepreneurs can safeguard their businesses with confidence.   Here’s what you can expect from this episode:  Discover how copyright and trademark protection can safeguard your business's unique creations and brand identity Uncover the nuances of creating online courses while navigating the intricacies of copyright laws Explore the significance of licensing agreements in protecting and monetizing your intellectual property Differentiate between licensing and franchising to make informed decisions for your business expansion strategies Find out how using AI and trademarking work together…or not Remember we all need each other - life and work is better together.   Resources mentioned in this episode: 2024 Online Business Legal Report The AWB Firm Website The AWB Firm - Instagram The AWB Firm - Facebook Autumn Witt Boyd - LinkedIn The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn