Winamp Logo
The Unstoppable CEO Podcast Cover
The Unstoppable CEO Podcast Profile

The Unstoppable CEO Podcast

English, Finance, 1 season, 348 episodes, 1 day, 5 hours
About
The Unstoppable CEO Podcast reveals the strategies, mindsets, and habits of real-life successful professional service firm CEOs. Discover what makes your peers “unstoppable” in the face of the challenges of growing a firm and find out which growth strategies worked best. “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” ― Calvin Coolidge, 30th President of the United States
Episode Artwork

Mandi Ellefson | Secrets for Scaling a Consulting Firm in 2024

Scaling a consulting business is one of the hardest things you can do…But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024…Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency. In this episode, she’ll share insights from the book, break down the stages of growing a consulting business, and cover the importance of the right type of client.
12/14/202339 minutes, 38 seconds
Episode Artwork

Rewind: Evan Ryan - Save 4+ Hours this Week with Simple AI Automation

AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work…  And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week. Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.
10/26/202340 minutes, 53 seconds
Episode Artwork

Jody Sutter | 3 Step Plan for Long-Term Growth

Growing a business takes a consistent, sustainable approach…In this episode, as part of our series for marketing agency owners, we’ll unpack the Build Win Scale System™ with the inventor herself—Jody Sutter, founder of The Sutter Company. This system is a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing. Jody will share how agency owners (and anyone interested in business-building strategies) can use this system to grow a business over the long term.She’ll cover: Building a consistent narrative in the marketplace The challenges owners face in each phase The first step an owner can take to escape the chaos And more
9/14/202335 minutes, 6 seconds
Episode Artwork

Rewind: Work by Referral Only - Part 3

Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away.Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month.Now, you might be thinking…”Exponential, I’d be happy with 10 more referrals a month if they were consistent.” And that’s great. But the single biggest barrier to raising your prices, to bigger profits, and to sleeping soundly at night is a lack of lead flow/opportunity.The process you’ll get in today’s episode will show you how to create a continually expanding network of enthusiastic referral partners, so that you always have more referrals than you need.Part 3 is live now…
9/7/202329 minutes, 50 seconds
Episode Artwork

Rewind: Work by Referral Only - Part 2

This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here.Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model.In this episode, you’ll discover how to use your best ideas to multiply your referrals…How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)...Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development.Part 2 is now live…
8/31/202333 minutes, 41 seconds
Episode Artwork

Rewind: Work by Referral Only - Part 1

It's time to get refocused on the basics…block and tackling. In business development, that means referrals.Why?Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE.When surveyed, 64% of business owners say they get the majority of their business from referral.Yet, 80% say they have no system or process for generating referrals.So…Starting this week on the podcast, I’m doing a 3-part series to help you build your “by-referral-only” pipeline of new clients.Part 1 is live now… 
8/24/202322 minutes, 32 seconds
Episode Artwork

Geoffrey Kent | The 5-part Formula for Business Success

The failure rate for small businesses is high—but it doesn’t have to be. My guest Geoffrey Kent believes the formula for success is out there…and in this episode, we’ll explore the 5 pillars of successful entrepreneurship. Geoffrey is a wealth of wisdom: a serial entrepreneur who has launched, scaled, and exited 20+ businesses in the last five decades. Now, he mentors entrepreneurs through the same process. In this episode, he’ll share the key lessons he’s learned over the years about running a business.  He’ll also share why he believes entrepreneurship can solve the world’s problems and how entrepreneurs can create much-needed opportunities in struggling communities.
8/10/202345 minutes, 19 seconds
Episode Artwork

Little-Known Secret of Hall of Fame Keynote Speakers

Every week, two or three business owners tell me they want to speak to get clients. They want to know how to unlock bigger and better stages…TED Talks or high-profile paid keynote opportunities. With thousands of people competing for the same speaking opportunities, what’s the key to getting in the door? A book. The National Speakers Association Hall of Fame has inducted 54 speakers since 2012…all but one has written a book. When you’ve written a book, stages, podcasts, even high-paid speaking opportunities open up for you.  In this episode, I’ll unpack why writing a book attracts speaking opportunities and share the 3 major benefits of having a book as a speaker. 
7/27/202314 minutes, 16 seconds
Episode Artwork

John Vagueiro | How to Scale a Services Firm (Success Story)

It takes determination to scale a business…This episode’s guest, John Vagueiro, knows this too well—and he’s here to share his inspiring story. John started his business at 17 to help his struggling family. After 3 months of going door to door selling digital marketing services, he got his first “yes.”Now, his business, Adapting Social, serves clients in over 20 countries including Bentley, Ferrari, Columbia University, Compass and RE/MAX.In this episode, John will cover what he’s learned, including: How to overcome limiting beliefs The sacrifices of scaling Why leaders need to stop people-pleasing The importance of cutting expenses And more
7/20/202333 minutes, 22 seconds
Episode Artwork

Gary Mitchell | How to be Nimble (Even in an Old Profession)

What’s the future of the law firm model? With the transition to hybrid work and the rise of AI, like most industries, the law industry is being forced to adapt… In this episode, my guest Gary Mitchell will cover how attorneys building their practice can be nimble to overcome challenges.  Gary is a top business coach for lawyers and law firms in North America, and he recently launched the Law Practice Builder App. He’ll share how lawyers can beat perfectionism, develop soft skills, and master their strengths to grow a successful practice.
7/13/202341 minutes, 15 seconds
Episode Artwork

Ali Katz | The Path to Financial Liberation

Is financial freedom a trap? My guest Ali Katz believes we need to reframe it as “financial liberation…” And create an entirely new paradigm for legal, insurance, financial, and other professionals to find fulfillment in their careers.  In this episode, she’ll share why the old business model is broken and how professionals can shift to a new model. Ali will cover: The fallacy that success = happiness Why a scarcity mindset corrupts the client relationship How to “share the wealth” Why we think about retirement wrong And more…
7/6/202340 minutes, 28 seconds
Episode Artwork

Alex Freytag | Incentivizing Your Team for High-Performance

How do you incentivize your team to create more profit in the business?  (And the answer is not “with a Christmas bonus…”) Alex Freytag is the author of “Profit Works” and an EOS implementer who helps entrepreneurs and leadership teams simplify and clarify their incentive plans.  Alex believes in getting employees to think like an owner… When an owner is transparent and a team is financially literate, everyone is motivated to perform at a high level.  In this episode, Alex will share his wisdom on incentive plans—and why fun drives financial performance.
6/29/202337 minutes, 9 seconds
Episode Artwork

Gary Miles | The Problem with the Billable Hour

What tools do lawyers (and other professionals) need to stop feeling stressed and overwhelmed and start enjoying the success and fulfillment they’ve always wanted? My guest Gary Miles has been practicing law for four decades, and now he works with lawyers to help them align their career with their values. Gary believes the billable hour is a flawed model—and he’s here to share how attorneys can shift to value-based pricing. Gary will also cover how imposter syndrome affects the legal industry and what you can do to move from self-doubt to self-confidence. 
6/22/202328 minutes, 12 seconds
Episode Artwork

Steve Lowell | The Art of the $100k Signature Talk

What is the art of the $100,000 signature talk? If you’ve ever considered speaking as a way to land clients, today’s guest has some wisdom for you… Steve Lowell is on a mission to train people to craft their signature talk, scale their influence, and create more business through speaking. In this episode, he’ll share how you can get started with speaking, including: 3 types of stories to share with an audience How to monetize your message A pay-to-play earning strategy Why your talk isn’t about you—it’s about your audience And more
6/15/202338 minutes, 52 seconds
Episode Artwork

Anton Anderson | Reimagine Referrals

If you’ve ever wondered if there’s a better way to build your service practice, this episode is for you… My guest Anton Anderson believes the referral model is inefficient… He’s devised a model to grow your business by building relationships with allied professionals. Instead of viewing these professionals as competitors, Anton wants professionals to view each other as allies who can collaborate and exchange expertise to create more value for their shared client.  In this episode, Anton will break down why this strategy leads to massive wins for both clients and professionals—and how you can start implementing this game changing approach.
6/8/202334 minutes, 16 seconds
Episode Artwork

Steve Smith | Multiply Your Free Time

One of the statements I hear the most from professionals is, “I love to practice my vocation, but I was never taught how to run a business…”Whether you’re an attorney, an engineer, or another professional who owns a business, you may be struggling to make the transition from owner-producer to owner-leader.But how can you free yourself up to do the things no one else in the organization can do?Steve Smith is an expert at helping businesses and professional firms go beyond their current performance levels to reach their true potential. In this episode, he’ll share the tools he uses to unlock growth, including: How to shift your mindset around delegation  Developing your team  How to beat the odds in terms of turnover Becoming strategically focused (not tactically focused)
6/1/202332 minutes, 30 seconds
Episode Artwork

Carl Cox | A Strategic Plan to Get Unstuck

Have you been trying to grow your business, but now you’ve hit a wall? To get past it, you need a strategic plan. In this episode, Carl Cox covers the 7 key principles for developing a strategic plan that actually gets achieved.If you want to multiply your revenue, free yourself up, and build a self-sufficient team, tune in…  He’ll share: The reason why 90% of strategic plans fail (and what to do differently) Where to begin a conversation around strategy Why a strategic plan needs to be flexible And more…
5/25/202334 minutes
Episode Artwork

John Jennings | How to Make Decisions in Times of Uncertainty

Many people approach investing with fear and worry—and it costs them money. My guest John Jennings is here to change the way you think about investing.  In his new book, The Uncertainty Solution, he outlines mental models to help investors make better decisions in times of uncertainty. These models will help you approach investing without fear (and have more money in 20 years). John will also discuss the advantages of his unconventional business structure and the power of learning from failure.
5/18/202336 minutes, 14 seconds
Episode Artwork

10x Growth is Easier than 2x

I just read this book and I think it’s the most important book for entrepreneurs in the last decade…10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More By Doing Lessby Dan Sullivan, with Dr. Benjamin HardyThis week on the podcast I share my key insights from the book and explain why I think you should read it.You’ll discover… Why 10x is easier (counterintuitive truth) How to change your experience of time (and be less busy) Why 10x is qualitative and 2x is quantitative The real reason 2x is harder (why you should aim for bigger goals) The #1 bottleneck that keeps us from going 10x. And a lot more…Plus, I’ve put together two full pages of my insights from the book, taken from the pages of my personal journal. You can listen to the episode and download the insights here on the website: https://authoritybuilderpodcast.com/10xeasierbookHere’s to your next 10x leap!
5/11/202322 minutes, 34 seconds
Episode Artwork

Brett Trembly | 24 Months to Freedom

Last month, I took an 11-day vacation without thinking about work once… Meanwhile, the business had a record number of sales. This is possible for you, too—if you follow a strategic process to free up your time through hiring. My guest Brett Trembly is the CEO and co-founder of Get Staffed Up, the largest virtual staffing company in the US.  He’s here to talk about his new book, 24 Months to Freedom, which breaks down how you can hire a team to free up your time, increase your income, and make your work life happier, even if you think you can’t afford to. Brett will also share his insights about what to look for in prospective employees and myth-bust common reservations about international hiring.
5/4/202340 minutes, 52 seconds
Episode Artwork

Elise Holtzman | A Framework to Get Clients Now

The question that keeps lawyers up at night is: “How do I get clients?” All my attorney clients joke that they don’t teach you business development in law school… In this episode, we’re going to cover a framework for building a business development plan for attorneys. (And even if you’re not an attorney, these strategies will help you, too…) My guest Elise Holtzman, CEO of The Lawyer’s Edge, is an expert at growing thriving law practices.  She’s here to break down the 3 pillars of business development and share how you can leverage relationships to get more clients.
4/27/202331 minutes, 45 seconds
Episode Artwork

John Phillippe | Prospecting Hacks

Want to land a deal today? What if I told you that in today’s podcast my guest shares a method anyone can do today, it costs nothing, and can land a high-ticket deal today? Would you want it?That’s exactly what John Phillippe, author of the new book Prospecting Hacks shares on today’s episode. If you want new, out-of-the-box ways to attract clients, this episode is for you…Plus, John will share the mindset you need to succeed at prospecting and seize the possibilities that are all around you.
4/20/202329 minutes, 3 seconds
Episode Artwork

Karl Sakas | Work Less, Earn More

The key to earning more? Working less. If you’re an agency owner, delegation is the path to winning back your time while growing your business.  My guest Karl Sakas is an expert at elevating agency owners to a higher performance level so they can achieve time freedom. In this episode, he’ll break down the 4 stages of involvement for agency owners—and how you can take action now to move to the next level. We’ll also cover: The 6 roles every agency needs The difference between delegating and abdicating How to know if you’re charging what you’re worth The path to an owner-optional business And more… 
4/13/202332 minutes, 32 seconds
Episode Artwork

Steve Fretzin | A “Sales-Free” Business Development Approach

Many attorneys (and most other professionals, too) hate the idea of “selling” but want to build a business… They want to scale their practice to achieve freedom and control in their legal careers… Yet they struggle with “sales”—something they don’t teach you in law school. My guest, business development coach Steve Fretzin, is here to share a unique, “sales-free” approach to growing a legal practice. He’ll also break down his 3 painless approaches to asking for referrals… And reveal why peer groups are the secret weapon every business owner needs. 
4/6/202333 minutes, 24 seconds
Episode Artwork

Steven Pemberton | Driving Client Conversions with Virtual Events

It’s time to finally convert all the fantastic leads on your list who haven’t taken the leap yet…The single best way I’ve ever found to generate a lead is a book… and for those leads that don’t convert immediately, the single best way to convert them into clients is with a virtual event.Think webinar, summit, or challenge.Virtual events are an effective way to get leads to know, like, and trust you…During an event, leads “sample” the value you bring—and they invest their mst precious asset, time, to pay attention to you. It’s a strong buying signal. But what key factors make a successful virtual event?Steven Pemberton, founder of Hollowco, a done-for-you virtual events company, is here to share his expertise on crafting events that drive qualified leads and land clients. 
3/30/202331 minutes, 45 seconds
Episode Artwork

Michael Chastaine | Free Your Time, Double Your Profits

How can you instantly increase your law firm’s profitability? Free up your time. When you delegate tasks, you increase your capacity for billable hours and can double your earnings… This is the difference between firms that can be sold and firms that will be impossible to exit. Michael Chastaine built a profitable private law practice and successfully exited—now, he consults other attorneys on how to do the same. In this episode, he’ll share: His process for making firms profitable The business principles they don’t teach you in law school Why tracking your time & money data is crucial Health habits for peak performance And more
3/23/202324 minutes, 54 seconds
Episode Artwork

Big Announcement: An exciting update after 6 years...

Big Announcement: An exciting update after 6 years...
3/20/20232 minutes, 40 seconds
Episode Artwork

Rewind: The Unbelievable Impact of a Book

This is an excerpt from my newest book The Million Dollar Book. Click here to get your copyFrom Chapter 2: The Unbelievable Impact of a BookMy First “Celebrity” ExperienceI’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.Then he handed me the book and a sharpie and asked if I would sign his copy.I’ll admit, I was a little embarrassed.I’m a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.In this guy’s mind, I had celebrity status… at least at some level.I’ve observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.They’re the same exact person. They just invested the time and effort into having something to say and writing it down.And that’s just the beginning of the story…Get the full scoop in today’s episode of the podcast.
3/16/202319 minutes, 2 seconds
Episode Artwork

Rewind: How to Write Your Million Dollar Book

The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct mail…It supercharges referrals, creates better, more prepared clients, who place a higher value on what you do. It gives you instant credibility that attracts clients today and for years to come… The problem is that most people believe writing a book is a huge project that requires many months (or years) to complete. It doesn’t have to. Do it right and it is easy and fast. In today’s episode, I’m giving you a preview of The Million Dollar Book. Listen to find out: If a book is the right next move for your business Why you should avoid bestseller-in-a-box services Why books are your best lead-generating asset How you can write your book in just 30 days and have it published and working for you in 90 days And more…
3/10/202326 minutes, 36 seconds
Episode Artwork

Rewind: A Book Launch Method for Immediate Results

My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book…And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to see a big impact from your book launch. Listen to find out how you can leverage your existing network to turn your book into clients… And visit themilliondollarbook.org to get a free copy of The Million Dollar Book.
3/2/202318 minutes, 54 seconds
Episode Artwork

Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss

Earned media is a game changer…It says to your future clients that you’re an expert and the media agrees.Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets…Podcasts…Big YouTube channels…Live streams…All have the impact of earned media.In this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.
2/23/202329 minutes, 12 seconds
Episode Artwork

Rewind: Davina Frederick - Why Niche Marketing is More Successful

You’ve heard it before…“There’s riches in niches…”This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age. You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche How to filter out clients you don’t want to work with Why serving a niche market is more advantageous than you might think How to avoid indecision when analyzing your marketing options And much more…
2/16/202340 minutes, 55 seconds
Episode Artwork

Rewind: John Curry - The Power of These 7 Principles Will Transform Your Marketing

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.I think you’re really going to like this…Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business.
2/9/202355 minutes, 23 seconds
Episode Artwork

Rewind: David C. Baker - Building a Business Based on Your Expertise

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too).Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly. In this episode, you’ll learn… The 4 common mistakes of entrepreneurs – and how to avoid them One of the best ways to organize your thoughts and formulate new ideas The dangers of over-delivering to a client 2 ways to gain expertise none of your competitors have How to ensure you can charge a premium for your services And more
2/2/202345 minutes, 39 seconds
Episode Artwork

Jay Baer | New Research: The Link Between Speed and Profit

Time is the single most important element in customer experience… But most businesses don’t treat it that way. You might be losing opportunities you didn’t even know about because you were too slow. So how do you become fast enough for today’s consumers? Jay Baer is here to share key findings from his new research on the importance of speed in business success. He’ll cover: Your first steps to improving speed How quickly do today’s customers expect replies? Scenarios where being too fast hurts your business How to unlock profit now with the “fast pass” strategy And more…
1/26/202329 minutes, 44 seconds
Episode Artwork

Rewind: Blair Enns - Stop Selling Yourself Short with Clients

Are you undercharging for your services? The truth is, most people do… But it’s time to take back the power in your relationships with clients so you can maximize your growth and profits… This week, we’re revisiting my interview with Blair Enns, founder and CEO of Win Without Pitching.  Blair is a pricing expert who helps professionals revolutionize the way they sell their services. In this episode, he’ll share: A system to set prices for any project or client The “Meet in the Middle” technique for getting the fee you want Why taking any project that comes your way loses you money How to sell your value, not your time The right way to set up retainer agreements And more
1/19/202336 minutes, 9 seconds
Episode Artwork

The Unsexy Way to Profit from a Book

Warning… this is the unsexiest (is that a word?) way to profit from writing a book. But it works. Recently, I appeared on the Garlic Marketing Show to discuss The Million Dollar Book and shared this strategy that only requires $5 and a few minutes each day… Yet it gets your book in front of ideal prospects and easily sells them on you and your firm (before they even get on the sales call). We also discuss: How writing my first book transformed my business overnight Producing a book in 90 days (even with no writing experience) Why most people won’t read your book—and why that’s okay What I’ve learned about book launches And more…
1/12/202326 minutes, 47 seconds
Episode Artwork

David Newman | A Sales Process for People Who Hate “Selling”

Have you ever found yourself in the professional services sales trap? You know you have to sell to get clients, but you don’t like it… you want to focus on helping clients. And, the last thing you want to do is sound salesy… My guest David Newman has reframed the sales process for professionals to make it easy and comfortable. Today, David is here to break down his new book Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees and make selling easy.
1/5/202336 minutes, 21 seconds
Episode Artwork

Marcel Petitpas | 3 Numbers That Boost Profits

If you want to run a profitable business, this episode is for you… When you understand how to measure profitability, you can use the data to discover ways to double your profits. But most business owners fall into the trap of tracking everything (which usually means tracking nothing meaningful)… There are three key numbers you should be tracking in a service business to drive growth… Marcel Petitpas, founder and CEO of Parakeeto, shares them in today’s interview.
12/29/202238 minutes, 38 seconds
Episode Artwork

Rewind: How to Confidently Raise Prices (and Avoid Discounting)

We all want to earn more money for the value we bring, but we’re afraid we’ll lose prospects if we raise prices… This mindset tricks you into underpricing yourself… This week, we’re rewinding back to a favorite episode that will help you raise your prices today—and finally earn what you’re worth. In this episode, we tackle some well-known, yet seldom used principles that lead to better fees: The mindset that leads to higher fees Why clients complain you’re too expensive and how to respond How to avoid discounting when clients ask, “Is that the best you can do?” The best way to present your fees Why bonuses are useful, even in service businesses And more
12/22/202221 minutes, 55 seconds
Episode Artwork

Powerful Questions to Plan Your New Year

It’s time to get clear on your vision for 2023… Everyone wants to make the new year better than the last… But if you don’t ask yourself the right questions, it’s easy to get stuck where you were before. In this episode, I share the powerful questions I use to plan my year.  These questions help you visualize what you want—and what you need to do to get it. With this simple planning process, you can enter the new year with a path to your ideal future.
12/15/202213 minutes, 37 seconds
Episode Artwork

Dave Fink | An Old-School Marketing Technique (That Still Works)

The best kept marketing secret is hiding where you least expect it… In your mailbox. Direct mail marketing is still the best offline channel to convert clients… It’s an old-school marketing technique, but with new technology, we can give it a decidedly modern twist… In this episode, Dave Fink, founder and CEO of Postie, shares how his company has reinvented direct mail marketing for our current digital world—and how you can get started attracting clients with this targeted strategy.
12/8/202232 minutes, 26 seconds
Episode Artwork

Mostafa Hosseini | The #1 Money Leak in Your Business

Have you ever felt like money is leaking out of your business? You’re pursuing lead-gen in a few directions, but the revenue doesn’t come… I’ll go out on a limb and say…you have a follow-up problem. So many business owners skip the simple step of following up with leads… They’re losing so much money and they don’t even know it… Mostafa Hosseini is on the podcast today to show you how to make follow-up part of your strategy—without having to make those phone calls you dread.  He’ll also share: The top 3 places businesses lose money The best time to ask for a referral Why phone calls don’t “bother” clients And even more…
12/1/202231 minutes, 20 seconds
Episode Artwork

Laura Posey | How to Plan to Win in 2023

What if you could plan your entire year on one sheet of paper… As we prepare for 2023, it’s easy to get lost in the countless planning methods out there. But in this episode, we’re going to discuss a tool that actually gets results—and it couldn’t be simpler. It even has a roadmap that tells you exactly what projects you need to do at each stage of your business… Laura Posey, the Simple Planning Strategist, is here to break down her Simple Strategic Plan, which has been used by over 3000 companies to plan incredible years of growth. Laura will share the best way to plan a year that’s in perfect alignment with your goals…PLUS…how to stick to your plan beyond January.
11/24/202239 minutes, 34 seconds
Episode Artwork

Paul Ace | A Customer Service Approach to High-Ticket Sales

If you’re a high-ticket course creator, it can be hard to hit the 7 figure mark… You want to scale, but you’re not sure what’s in your way… What if you could have a personalized conversation with every customer? You could stop guessing what stops people from buying… (And even change their minds before they leave your funnel)... But how can you give every potential buyer the 1-on-1 attention needed to close a sale? Paul Ace is here to break down conversational commerce–a technique that combines AI and human customer service to give each customer an individualized sales experience. Paul will show you how to use human psychology to win more high-ticket sales and rapidly scale your business.
11/17/202240 minutes, 47 seconds
Episode Artwork

What I’ve Learned After 300 Episodes

Today we’re celebrating an important milestone—it’s the 300th episode of the podcast!🎉🎉🎉 When I started the podcast 5 years ago, I committed to it for a decade. Now, we’re halfway through that decade.  I thought it would be a great time to zoom out and reflect on the most important lessons I’ve learned. In this episode, I’m going to share my top insights from 12 years of running the business and 5 years of hosting the podcast.So, tune in and you’ll get my #1 insight for… Growth Sales Economics of your business Marketing Team  It might just be the best 20-minutes you invest this month.
11/10/202216 minutes, 6 seconds
Episode Artwork

Kim Butler | Creating Perpetual Wealth

What if I told you it was possible to create perpetual wealth for yourself and your family? Many people are never taught about the product that makes this possible… Some financial planners (unless they’re top-tier) won’t even share this with you… But my guest Kim Butler has seen countless families build sustainable wealth using a specific strategy known by the wealthy, and accessible to everyone. She believes that any family can do it with the right education and strategies. Kim is here to break down what you need to know about building perpetual wealth and share how you can leave your family a meaningful legacy that aligns with your purpose and values.
11/3/202228 minutes, 33 seconds
Episode Artwork

Max Traylor | Habits for Maximum Creativity (& Higher Revenue)

A new study of consultants has discovered proven ways to avoid burnout and maximize creative energy for consultants and professionals…And these behaviors correlate to higher revenue, too…The key finding is that you’re more successful when you build your business around your personal life…But what does that really look like?And how can you stop sacrificing your life for work—without feeling like you’re hurting your business?Max Traylor is here to break down the Psychology of Consultants study and reveal the mindset changes that have a tangible impact on your business.He’ll also cover: The 4 consultant personality types (& how to find yours) How to tailor your work habits to your personality Reversing the sacrifice mindset Why taking on bad clients is never a good idea And more…
10/27/202237 minutes, 28 seconds
Episode Artwork

Stu Heinecke | Want to Scale Exponentially? Grow Like a Weed

Want exponential, hardcore business growth?You need to grow your business like a weed…Weeds scale faster than any business…They’re everywhere—and it’s hard to get rid of them…Imagine what would happen if your business grew like that…Stu Heinecke is here to share 8 strategies for unstoppable growth from his new book How to Grow Your Business Like a Weed.(I have a feeling this book will be a classic…)Stu will also break down his first book How to Get a Meeting With Anyone.He’ll show you how to leverage your unique skills to get through any door—and scale your business through contact marketing.
10/20/202239 minutes, 9 seconds
Episode Artwork

Mitchell Russo | Accelerate Progress by Getting Clear on Your Purpose

In just 25 minutes, you can find your true purpose… When you know your purpose, you can align it with your mission… And accelerate progress in your business and personal life. Mitch Russo is here to give a demo of a 25-minute exercise from his new book Coach Elevation. This exercise can help you find your purpose, but it can also be a powerful tool to help your clients connect their business to who they are. Mitch also shares his wisdom on accountability and goal tracking—and why he created ClientFol.io, his software for coaches.
10/13/202232 minutes, 47 seconds
Episode Artwork

Ian Garlic | Forget Testimonials…Try This Instead

You’ve been doing amazing work for your clients—and, if you’re like most business owners…Nobody knows about it!Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.These are NOT testimonials (old-school testimonials can actually drive clients away)…If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”
10/6/202225 minutes, 49 seconds
Episode Artwork

Trevor Turnbull | Unleashing Your Full Potential

It’s time to stop robbing the world of your gifts…And finally become the “higher self” you’ve always wanted to be…Do you feel you’ve not reached your full potential?Do you want to innovate and disrupt the status quo, but something is holding you back…My friend and colleague Trevor Turnbull overcame this challenge. Recently, he founded The Source Collective to help change makers and visionaries amplify their impact and unleash the full potential of their “higher self.”In this episode, Trevor shares… How he overcame self-doubt to start a new chapter Why credentials don’t matter like they used to Predictions for the future of innovation Wisdom for unlocking your “higher self” And more…
9/29/202240 minutes, 47 seconds
Episode Artwork

David Shriner-Cahn | Scaling Through Relationships

This is the number one source of business opportunity…And a secret weapon for any new entrepreneur…Relationships.When you form a community with other business owners, scaling comes naturally…You don’t have to seek opportunities--people come to you.But how do you form a community when you’re a new entrepreneur fresh from the corporate world?My guest David Shriner-Cahn founded the Smashing the Plateau Community to help new entrepreneurs do what they love and get paid what they’re worth. In this episode, he’ll share how to build lasting human relationships with other entrepreneurs so you don’t have to grow your business alone. 
9/22/202228 minutes, 4 seconds
Episode Artwork

Salina Yeung | 95% of LinkedIn Users Miss This

LinkedIn is an untapped goldmine for getting clients…Did you know that less than 5% of LinkedIn users post content weekly?95% of people use LinkedIn only to consume content…That's an opportunity…Create compelling content that showcases your personal brand and you’ll have an instant audience…With a few simple strategies, you can convert these connections into high-ticket customers.My guest Salina Yeung, CEO of theinacademy, is a former LinkedIn employee, LinkedIn expert and coach. In this episode, she’ll share her proven framework to secure clients on LinkedIn in 2022.
9/15/202227 minutes, 9 seconds
Episode Artwork

Noel Andrews | The Digital Delegation Playbook

This is the most difficult problem that every entrepreneur faces…And after the pandemic, the landscape has shifted so much…I’m talking about building a team.When people show up to the same office every day, building a team comes naturally. But now, your team may not even be working in the same time zone.There are enormous benefits to hiring remote workers…With digital delegation, you can get the best talent for the best prices…But to reap these rewards, you need to create that team atmosphere in the virtual world. My guest today is Noel Andrews, CEO of JobRack. He’s helped businesses all over the world hire over 1,000 remote team members, and he’s here to share his insights with you.
9/8/202230 minutes, 29 seconds
Episode Artwork

Mary Resenbeck | Today’s episode is for entrepreneur parents…

If you’re a parent and entrepreneur, this episode is for you.Homeschooling has skyrocketed in the last few years…If your kids are struggling or if you’re just not happy with the school system, it might be the answer you’re looking for…And you don’t have to sideline your career to do it.You can grow your business, and give your kids a personalized, hands-on education.My guest Mary Resenbeck developed The Resenbeck Maverick Learning Method after watching her dyslexic son and daughter struggle in a traditional school environment. Now, she is a consultant for homeschooling families (especially entrepreneur families) and develops individualized learning plans that help kids realize their full potential—while making the process easy for working parents.In this episode, Mary will share how you can give your kids the education they deserve without time and money holding you back.
9/1/202227 minutes, 46 seconds
Episode Artwork

Grant Baldwin | How to Land Your First Speaking Gigs

If you want to be a speaker…Whether as a lead-generation strategy or as your complete business…You’re probably wondering where to start. You have the expertise, you have a message to share…But how do you get booked to speak in front of people?Grant Baldwin is here to show you how to launch your speaking career. Grant is the founder and CEO of The Speaker Lab. In this episode, he’ll break down everything from finding your target audience to pitching yourself to event planners—and more.
8/25/202234 minutes, 58 seconds
Episode Artwork

David Valentine | Unconventional B2B Lead Generation Tactics

Is your business growing slower than you’d like? You might be making some common marketing mistakes… Or maybe you’re not taking full advantage of opportunities to reach buyers… The good news is that you can revamp your lead generation process and see exponential growth—and in this episode, we’ll show you how.  My guest today is David Valentine, CEO and founder of Avadel. David is going to walk you through his top strategies for reaching buyers and scaling your business. Listen to learn: How to win buyers by making guarantees Why some websites don’t generate leads How to craft a cold email that actually works And more…
8/18/202232 minutes, 55 seconds
Episode Artwork

Tony Guarnaccia | How to Land Podcast Interviews the Easy Way

You know that podcast appearances are a door to new clients… A way to instantly boost your authority… And a powerful networking tool… But how do you get on a podcast in the first place? Maybe you’ve sent pitch emails that went ignored… Or maybe you don’t know where to find shows relevant to your expertise… My guest Tony Guarnaccia has tools and strategies to help you get started. Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, and he’s here to give you the first steps toward growing your business through podcast appearances.
8/11/202232 minutes, 56 seconds
Episode Artwork

Olly Wood | Are You Neglecting This (Most Important) Asset in Your Business?

It’s time to repair the absolute foundation of your business… You. You might not even realize how much your physical and mental health habits are holding you back. You might have less energy, less focus, and less confidence than you’re capable of. You might think you don’t have time to build a healthier lifestyle on top of working 80+ hours a week growing your business. My guest Olly Wood is the owner and head coach at The Meta Project, where he helps people elevate their energy, body, and mind.  Olly is here to break down why fixing your health is the most important thing you can do for your business—and show you some small steps to begin your journey.
8/4/202238 minutes, 49 seconds
Episode Artwork

Erik Luhrs | The Art of Less Doing

What does quantum physics have to do with growing your business?It has to do with energy…When your mindset is right, you can get exponential results while doing less than you’re doing right now. Less doing… bigger results.My guest, Erik Luhrs, has used these principles to grow businesses by 600% and more.Erik is the world’s only PsychiCognitive Peak Performance Coach.In this episode, he’ll show you how to achieve exponential growth without any extra effort. 
7/28/202238 minutes, 17 seconds
Episode Artwork

How to Write Your Million Dollar Book

The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct mail…It supercharges referrals, creates better, more prepared clients, who place a higher value on what you do. It gives you instant credibility that attracts clients today and for years to come… The problem is that most people believe writing a book is a huge project that requires many months (or years) to complete. It doesn’t have to. Do it right and it is easy and fast. In today’s episode, I’m giving you a preview of The Million Dollar Book. Listen to find out: If a book is the right next move for your business Why you should avoid bestseller-in-a-box services Why books are your best lead-generating asset How you can write your book in just 30 days and have it published and working for you in 90 days And more…
7/21/202226 minutes, 35 seconds
Episode Artwork

A Book Launch Method for Immediate Results

My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book…And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to see a big impact from your book launch. Listen to find out how you can leverage your existing network to turn your book into clients… And visit themilliondollarbook.org to get a free copy of The Million Dollar Book.
7/14/202218 minutes, 53 seconds
Episode Artwork

Adrian Chenault | Networking in 5 mins a day

Your network is a powerful asset… But it’s worth nothing if you don’t use it. Luckily, there’s a tool for this… With this tool, you’ll never forget details about people… And with just five minutes a day, you can keep up with your contacts… So you don’t miss opportunities by falling out of touch. This tool is called Contact Mapping, and in this episode, I talk to its creator, Adrian Chenault.  Adrian has developed a painless method for staying in touch with your network, and he’s here to break it down for you. He’ll discuss: How to maintain relationships without wasting a ton of time The best way to have productive conversations How to put the human back in networking And more…
7/7/202234 minutes, 23 seconds
Episode Artwork

Manuel Pistner | The 1-Hour Workday

What if you could manage your business in just one hour a day? In that hour, you would only do work you enjoy… And leave knowing that your business will run itself…  Without stealing your valuable time.  In this episode, I talk to someone who lives that reality. How? He’s harnessed the power of remote work forces.  My guest, Manuel Pistner, founder and CEO of Flash Hub, is here to tell you how to transform and scale your business using virtual teams.
6/30/202243 minutes, 25 seconds
Episode Artwork

Evan Ryan | Save 4+ Hours this Week with Simple AI Automation

AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work…  And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week. Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.
6/23/202241 minutes, 17 seconds
Episode Artwork

Zac Stucki | Profitable Scale

One of the top causes of business death? Growing too fast. But there’s a way to scale your business without making a fatal mistake. You need a plan in place to increase your business capacity… And in today’s episode, Zac Stucki will break that down for you. Zac helps business owners navigate the ups and downs of scaling so they can grow profitably. He’s generated plans for businesses that added $1.2 million to the bottom line and beat growth projections by 60%. Zac will show you how… …to duplicate your top performers ….to energize your team around a vision …to profitably scale your business using 3 key ingredients
6/16/202239 minutes, 20 seconds
Episode Artwork

Melanie Herschorn | Online Success … After Your Book Launch

You wrote a book—now what? You wrote a book to highlight your expertise… To attract new clients and become a thought leader… Now, it’s time to leverage your online presence to get the book in the hands of your ideal clients...  But where do you start? Are you using the right platforms? In today’s episode, content marketing strategist Melanie Herschorn answers these questions and breaks down the online book promotion tactics that work now.
6/9/202237 minutes, 29 seconds
Episode Artwork

Joe Soto | Recurring Revenue Ideas

Want $10k+ per month in recurring revenue? There’s a revenue stream you probably haven’t thought of yet. It bolts onto your existing business…It’s not high-ticket…Doesn’t need a complicated funnel, or advertising to make it work.Can add stability to your revenue, without living on the content hamster wheel.  My guest today, Joe Soto, developed his first Mentorship program to give potential clients for his more expensive offers a way to experience working with him, without all the risk of a big price tag. Since then, he’s helped dozens of clients hit that $10k/mo mark (and much more) within weeks of launching their mentorship program.  Today, he joins the podcast to show you how to do the same. 
6/2/202240 minutes, 41 seconds
Episode Artwork

Judi Hays | How to Become a LinkedIn Powerhouse

Ever feel like LinkedIn is a waste of time?Wonder why more people don’t connect or reach out to you?Today on the podcast we’re going to fix that…My guest, Judi Hays, is an absolute LinkedIn expert. She’s made a career of turning underperforming profiles into prospect-attracting powerhouses… And has developed a proven strategy to convert LinkedIn connections into targeted buyers. Judi’s strategies go beyond the usual time-wasting LinkedIn hacks. They’re timeless, human principles that build lasting relationships and lead to revenue opportunities. Judi will show you why…… blasting dozens of prospects a day never works… showing up as a human is the killer strategy… her 3-part Elevate-Expand-Engage strategy wins more clients
5/26/202238 minutes, 47 seconds
Episode Artwork

Jen Lehner | Getting More Leverage

I’m stunned at the number of business owners who go without this…In my first company, I had two.My most successful client says he’ll never have less than two.I’m talking about a key assistant. Someone who can support you, and free you up to work in your zone of genius.There’s never been an easier and more affordable time to work with an assistant…But finding the right one is hard. In today’s interview, Jen Lehner of Front Row CEO shows you how to simplify the hiring process and find that perfect assistant who will free you up for growth.
5/19/202242 minutes, 55 seconds
Episode Artwork

Esther Kiss | Secrets of Earned Media with Esther Kiss

Earned media is a game changer…It says to your future clients that you’re an expert and the media agrees.Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets…Podcasts…Big YouTube channels…Live streams…All have the impact of earned media.In this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.
5/12/202229 minutes, 11 seconds
Episode Artwork

Dennis Geelen | Build a Brand Customers Crave

What do businesses that win raving fans do that others don’t?Why go to the trouble of creating raving fans anyway?I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan.Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.
5/5/202232 minutes, 55 seconds
Episode Artwork

Bill Bloom | Revolutionize Your Relationship with Money

Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time.Bill’s new company and app, Diane Money (dianemoney.com), uses the power of AI to recommend the right financial decisions based on your goals.This is a fascinating conversation that shows how everyday entrepreneurs are rapidly creating new tech and entire businesses through collaboration.Bill is building this new company without all of the usual stuff… No big team No need for deep pockets No complex infrastructure If you have business ideas that you know will be great, Bill’s story reveals a path to make those ideas a reality…and fast!
4/28/202229 minutes, 34 seconds
Episode Artwork

Justin Breen | The Ultimate Shortcut for Launching a Business

In this episode, I sit with “Mr. Connected” Justin Breen to unpack how he conceived of and launched his second company BrEpic Network in under a year without doing any additional work.This is a deep dive for the visionary entrepreneurs in the method for bringing a new idea into reality using Who Not How thinking.Inside you’ll discover: The genesis of the BrEpic Network idea–he calls it LinkedIn without the noise. How Justin found the perfect “Who” to turn his idea into reality. Key criteria for any high-level collaboration. How to short-cut years of pain and struggle. The four levels of entrepreneurial mindset.
4/21/202237 minutes, 26 seconds
Episode Artwork

Rewind: Ari Galper - Why You Should Stop Giving Value And What You Should Offer Instead

Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game.We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.We talk about: Myths in sales Why the beginning of the sales process is the most important part Using language and tone to diffuse pressure and trigger trust Breaking out of antiquated sales habits The One Call Sale®  And more
4/15/202239 minutes, 1 second
Episode Artwork

Michael Wenderoth | How to Ethically Use Power and Politics in Business

Big show today…If you’ve ever felt like being authentic, vulnerable, and transparent was the key to modern success, you’ll want to listen to this episode.Michael Wenderoth is going to show you why authenticity is overrated…Michael is our newest Magnetic Author™. His new book Get Promoted: What You’re Really Missing at Work That’s Holding You Back is available today. Michael, brings mountains of evidence to prove that power and politics still drive business. If you don’t feel like a “power player” but still want to get ahead, Michael will show you how to ethically use power and politics to get ahead in any organization.If you have a team (even a team of 2) you have politics. If you’re in sales, you’ll see how to map the power relationships inside target companies. If you’re dealing with other humans…you guessed it–power and politics are always in play.Listen now for some practical advice you can use today. And, grab Michael’s book on Kindle–it’s just $2.99 today for the launch, and Michael is throwing in a bunch of bonuses to help you map the power relationships in any organization.Get it here.
4/7/202239 minutes, 6 seconds
Episode Artwork

Rewind: Michael Zipursky - Embracing Imperfection in Your Business

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years.Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you.That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too.And that’s just the start. Tune in now to hear Michael explain… What matters more than tactics, strategy, and technology The dangers of Shiny Object Syndrome Ways to achieve meaningful success that counts The myth of the Magic Bullet for your business How to create proposals that are easy for your clients to say yes to Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan.07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction.12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business.16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”.24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together.31:48 Michael tells us how best to get your hands on his book. Mentioned in the show   The Elite Consulting Mind Scope Creep http://consultingsuccess.com http://consultingsuccess.com/mindsetbook
3/31/202233 minutes, 5 seconds
Episode Artwork

Rewind: Max Traylor - How to Productize a Service Business (and free your time)

If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including:  The 3 levels to productize any service  Defining the MOST valuable service you provide  How to sell your packaged service  What you can do right now with your current service proposal  And so much more... If you’ve been looking for more leverage, tune in to Max.
3/24/202239 minutes, 51 seconds
Episode Artwork

Rewind - Business Book Breakthroughs

Today on the podcast we’re revisiting a past episode where we talked about the big breakthroughs that come when you publish a book for your business.If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover… The big impact a book can make. Why entrepreneurs get stuck trying to write a book and how to avoid it. My simple method for outlining your book on a single page. How to use your book to get clients. And a whole lot more…
3/17/202256 minutes
Episode Artwork

The Unbelievable Impact of a Book

This is an excerpt from my new book The Magnetic Author Method. We’ll be selling the book when it’s officially released in April, but as a bonus for subscribers like you, it’s available for free starting today…until March 21st.Click here to get your copyFrom Chapter 2: The Unbelievable Impact of a BookMy First “Celebrity” ExperienceI’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.Then he handed me the book and a sharpie and asked if I would sign his copy.I’ll admit, I was a little embarrassed.I’m a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.In this guy’s mind, I had celebrity status… at least at some level.I’ve observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.They’re the same exact person. They just invested the time and effort into having something to say and writing it down.And that’s just the beginning of the story…Get the full scoop in today’s episode of the podcast.
3/10/202219 minutes, 1 second
Episode Artwork

What to Do If You Don’t Like to Sell

Confession time… I don’t like to “sell.” Over the years, I’ve learned to do it, but there are so many other things I’d rather be doing. Understanding this about myself, I began finding ways to virtually eliminate the need to sell. Along the way I discovered that there are three key decisions that  each new client makes before they write the check. I also discovered that I could get them to make those decisions in my favor before we ever met each other. That meant that I was only ever “selling” to a pre-sold prospect. As far as they were concerned, I was already their “guy.” Today’s episode breaks down how you can do the same, so that you’re only talking with pre-sold prospects who already know they want YOU. Listen now
3/3/202220 minutes, 56 seconds
Episode Artwork

The “Great Sorting” is here… what you need to do now

It used to be that most anyone in “professional services” made bank… Have you noticed that’s changed? Everything from law, to medicine (the traditional professions)... to accounting, engineering, architecture, consulting, and all the others are now seeing intense commoditization. And that’s creating two “classes” of professionals: Pair-of-hands experts Transformational leader experts  And only one group is going to be paid well in the future. In today’s episode, you’ll see how the Great Sorting is happening, and what you can (and should) do now to get yourself into the right group.
2/24/202216 minutes, 51 seconds
Episode Artwork

Tim Kilroy | Secrets to Scaling Your Expertise-Based Business

Everything you need to know about WHAT it takes to run a successful business is already out there in a book or a seminar or on YouTube. It’s an entirely different matter to understand HOW to grow and lead a successful business. That’s why I’m excited to bring you this conversation with agency coach Tim Kilroy. Tim brings a perspective to growing your business that we haven’t covered here before. It’s a perspective that is really important for business leaders in service and expertise companies, or any company trying to scale up and avoid the struggles that can come with that. I talk with Tim about a number of important topics, including:  How to shift from being a business builder to a business leader  What causes businesses to struggle to scale up  Why it’s important to know what validates you in your business  And much more We detail several key actions you can take to begin building a team now to serve your clients and free you up to spend time on the things that validate you. Don’t miss this one. Listen now!
2/17/202239 minutes, 10 seconds
Episode Artwork

Richard Shaull | Create Time Freedom with a Self-Managing Leadership Team

As entrepreneurs, we are experts at launching ideas and marketing them to clients. We have the business model and the fire to implement them successfully. But we run into problems when we scale the business to a level where we can no longer be the Chief Everything Officer.  Every entrepreneur faces this challenge at some point, the “what got you here won’t get you there” moment. The ones who insist on continuing to do things the same way no matter what will burn out and lose their vision for the business. The smart ones will do what my guest, Richard Shaull did.  Richard is the founder of Unleashed CEO. His company helps entrepreneurs scale and create Time Freedom by building a self-managing leadership team. Richard and I discuss the process he has developed, including:  Which position should be first on your Leadership Team  What to look for when hiring self-managing leaders  How to weaponize your business vision to attract the best team  And more…  Free up hours of your time every week with a few simple steps, and watch your business thrive. Listen now and be sure to check out the free resources on Richard’s website.
2/10/202248 minutes, 39 seconds
Episode Artwork

Work by Referral Only in 2022 (Part 3)

Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away.Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month.Now, you might be thinking…”Exponential, I’d be happy with 10 more referrals a month if they were consistent.” And that’s great. But the single biggest barrier to raising your prices, to bigger profits, and to sleeping soundly at night is a lack of lead flow/opportunity.The process you’ll get in today’s episode will show you how to create a continually expanding network of enthusiastic referral partners, so that you always have more referrals than you need.Part 3 is live now…
2/3/202230 minutes, 22 seconds
Episode Artwork

Work by Referral Only in 2022 (Part 2)

This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here.Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model.In this episode, you’ll discover how to use your best ideas to multiply your referrals…How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)...Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development.Part 2 is now live…
1/27/202234 minutes, 9 seconds
Episode Artwork

Work by Referral Only in 2022 (Part 1)

It’s the new year, and time to get refocused on the basics…block and tackling. In business development, that means referrals.Why?Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE.When surveyed, 64% of business owners say they get the majority of their business from referral.Yet, 80% say they have no system or process for generating referrals.So…Starting this week on the podcast, I’m doing a 3-part series to help you build your “by-referral-only” pipeline of new clients.Part 1 is live now… 
1/20/202222 minutes, 59 seconds
Episode Artwork

Working Less in the New Year

We’re here at the start of the year, and I’m recommitting to working less (while making more).I started the journey last summer, and here’s what I found when I created the structures that allowed me to increase my free time (only working 4-days a week) …We almost immediately experienced rapid growth.So much, that within short order, that growth surpassed the capacity of those new structures and I was back to the grind.So…I’m going into the new year with further enhanced structures and team capabilities designed to manage the growth. And, I’m recommitting to freeing up a day a week.In this episode I cover what I’ve learned over the last six months and how I’ll be applying those lessons going forward.
1/13/202214 minutes, 6 seconds
Episode Artwork

Rewind: John Jantsch - How to Build The Ultimate Marketing Engine

Any business can grow and scale in good times.Can your business thrive and survive through tough times?John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including: The 7 steps of the customer journey  How to set up a Customer Success Track for your ideal clients  Creating a “member mindset” in your customers that will boost business and referrals  And more Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!
1/6/202242 minutes, 13 seconds
Episode Artwork

Rewind - The Three 80/20 Ideas That Drive Almost All Growth

What if I told you that most of the marketing tactics you’re doing are a waste of time? What if you could stop doing 80% of what you’re doing now, AND get even better results? Interested? In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we’ll cover...Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients)The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneursHow to think about client acquisition like an accountantAnd more...
12/30/202114 minutes, 43 seconds
Episode Artwork

Rewind: Josh Long - Achieve the Breakthrough Growth Your Business Needs

Today I'm pulling one of our most popular episodes out of the archives that discusses intense setbacks. Our guest, Joshua Long, looks back almost fondly at those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy – specifically how you are positioned differently than your competitors.Joshua has found that some business owners are actually sabotaging growth… without even knowing it.Tune in and discover… The Bottleneck Breakthrough method for boosting growth quickly Why your support network – in business and at home – is key for entrepreneurs The mindset you need to overcome hurdles life and business throw your way How to “reprogram” yourself to get rid of toxic beliefs and create a new reality Ways to be a more effective manager – without more bureaucracy
12/23/202133 minutes, 5 seconds
Episode Artwork

The Only 3 Things You Ever Need to Know About Getting Clients

Many moons ago at the age of 28 I was tapped to be the CEO of the small consulting firm I was working for at the time. Great opportunity, and BIG problem… It was a great business, but all of our growth came from random acts of referral. One month we’d get a bunch of referrals, the next, little to none. But, we had long-term recurring relationships so we didn’t feel the inconsistency in our business development. But it scared the heck out of me… I wanted to know that we had new clients lined up wanting to work with us. This is very early days of the Internet so we still had these quaint little places called bookstores. So I browsed the local B&N and picked up the book that I thought would help us finally learn how to market the business…  It was like reading greek. But, it started my journey of trying to crack the code on how to position yourself to get clients who come to you, want what you have, and value it so much that they’ll pay a premium for it. A little more than two decades after buying that book, I now know it’s all really simple. There are only 3 moving parts to attracting clients. In this episode, we’re breaking them down.  Inside we cover… The three phases of attention in selling Why marketing assets eat marketing tactics for breakfast How to reverse engineer a simple, reliable system for getting clients (without chasing the “gimmick of the month club” as one of our clients likes to say)
12/16/202135 minutes, 32 seconds
Episode Artwork

Entrepreneurial Confidence

Over the years I’ve worked with business owners at nearly every level, from those just over the 6-figure mark, to businesses doing into 8-figures. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. I’ve been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I don’t think that’s it ;-) … The true difference? Confidence. The successful, fast growing entrepreneurs have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster. To take on bigger projects and unknowns. The unsuccessful…they have some. But they’re often riddled with doubt. And they look outside to build their confidence (and are often disappointed). Confidence is the “killer app” for entrepreneurs… And what’s most interesting is how the highly successful manufacture their own confidence. It’s all inside today’s episode of The Unstoppable CEO™ Podcast–The Ultimate Guide to Entrepreneurial Confidence. 
12/9/202133 minutes, 39 seconds
Episode Artwork

Rewind - Escape From Obscurity

The #1 threat to your business in 2022 isn't the supply chain or inflation...You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat.So, going into next year, what's your plan to escape from being the best-kept secret in your market?Today, I'm pulling an episode out of the archives that will give you a process and a plan for being "famous to the family" as Seth Godin likes to say. If you want to grow and serve more people in 2022, this episode will help.
12/2/202123 minutes, 2 seconds
Episode Artwork

Discover the 3 Biggest Lessons from 250 Podcast Episodes

1,767 days…That’s how long we’ve published The Unstoppable CEO™ Podcast. And today we publish Episode 250!When I started the podcast I committed to myself that I would publish weekly for 10 years. We’ve still got a long way to go, but as we approach the halfway point (just two months away) I stopped to reflect on what I’ve learned so far, and on the biggest benefits to publishing for 250 weeks in a row.Here’s what you’ll find when you tune in today… The magic ingredient that trumps every hack, tactic, and shortcut ever discovered The little secret I use to keep motivated that you can use and copy today The one thing that’s lead to the very best episodes of the last (almost) five years
11/25/202128 minutes, 37 seconds
Episode Artwork

Why Should Anyone Care About Your Business (The secret is inside)

Have you ever stopped to think “why should anyone care” about you, your business, the thing you’re selling?The truth is no one does...until you give them a reason to.That reason is what I call your opinionated worldview.Today on the podcast you’ll discover… What an opinionated worldview is (and how to create yours) Why you need one How your worldview acts to bring you better clients (and premium fees) The #1 ingredient your worldview must include to work And more… If you’re getting caught in price competition, this is the way out.
11/18/202119 minutes, 39 seconds
Episode Artwork

Max Traylor | How to Productize a Service Business (and free your time)

If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including:  The 3 levels to productize any service  Defining the MOST valuable service you provide  How to sell your packaged service  What you can do right now with your current service proposal  And so much more... If you’ve been looking for more leverage, tune in to Max.
11/11/202139 minutes, 51 seconds
Episode Artwork

Lynn Thomas | Create Fiercely Loyal Clients and Employees

Replacing a lost client is 6-times more expensive than retaining that same client… and replacing a key team member costs 1.5 to 2 times that person’s annual salary.  One of the fastest, easiest ways to put more money on the bottom line is to focus on retention. My conversation with Lynn Thomas will show you how to take some simple steps that will have a big impact on employee and client satisfaction and loyalty, including: How to conduct “stay interviews” to avoid “exit interviews”  How to identify clients and employees in danger of leaving  One small act that is worth the equivalent of 30% of a person’s compensation  And much more Retaining people--both clients and team members is more important right now than ever. This interview with Lynn Thomas will help you do both… Listen Now...
11/4/202135 minutes, 44 seconds
Episode Artwork

Enrollment Windows - How to get prospects to make a decision

Have you ever been frustrated by a prospect that just seems to string you along, never really making a decision?Ever wonder how to get more of the people in your database to take a next step...now, not later?In this episode of the podcast I walk you through my favorite technique for forcing prospects to make a choice. It’s easy and can be implemented by any business...today. And will have immediate payoffs.Listen now...
10/28/202121 minutes, 30 seconds
Episode Artwork

John Curry | Dealing with (and overcoming) life’s ambushes

In this episode, I sit down with my friend and long-time client John Curry...he’s experienced one heck of a “life ambush.”He’s just hit a huge positive milestone...one many people in his situation might not have the strength to make happen.We go deep on overcoming adversity, building a strong mindset, and making progress in the face of serious and very real challenges.I learned a lot from John throughout this entire experience. Today, we unpack the lessons for you. This transcends business, and is extremely relevant to every entrepreneur.I promise you’ll find at least one thought that will improve your resolve, determination, and mindset.
10/21/202148 minutes, 49 seconds
Episode Artwork

Will it work for you? How to choose a marketing tactic

New tactics are just flying by, and you want to keep up…You’re grabbing one tactic after another, but never making any headway.In today’s episode, I’ll show you how to get off the “new tactic” train and use a simple, 3-part framework to determine where you should invest your business development time.Ready?Listen now…
10/14/202124 minutes, 48 seconds
Episode Artwork

Charlie Moon | Why the Problem with Your Sales Happens “Before Hello”

It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible. My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and effective in their sales strategies. In our conversation, Charlie walks listeners through several processes he uses with clients, including: How to increase your sales by working “left of hello” Why getting some of the professionals in your office to sell is like pushing water uphill (and how to help them get better results) Plus...Charlie's EMBRACE method for business development  Listen now!
10/7/202143 minutes, 50 seconds
Episode Artwork

3 Ways to Install Leverage (and which to start first)

How can you get more out of your service business without investing more time? It can be difficult to do, but I’m going to show you 3 simple ways you can install leverage into your service business to free up more of your time. Whether you are looking to use these leverage techniques to create time to invest back into your business, or you are looking to enjoy more time away from work, the steps in this episode will get you there, including: Top tips for packaging your ideas to passively produce sales  How to deliver your services so more people can take advantage of them  How to productize your service  And more... Listen now.
9/30/202126 minutes, 53 seconds
Episode Artwork

3 Easy Ways to Keep More Profit

Everyone likes to talk about revenue, but profit is all that really matters. Profit is what decides your lifestyle. Profit is what dictates your family’s financial future... And, profit is what keeps your business growing. Do you want to start keeping more? In this episode we’re going to think about profit differently. I’m going to detail for you 3 ways you can begin to create more of it (without having to invest more of your time in work).  How to think about adding leverage to have a greater impact (and make more) in the same number of hours  The fastest way to put money in your pocket that has nothing to do with marketing or sales  Why you can charge more (without losing clients) and how to do it Try one of these profit boosters this week and let me know how it goes. And don’t miss out on our October Author Accelerator program.
9/23/202118 minutes, 42 seconds
Episode Artwork

The Three 80/20 Ideas That Drive Almost All Growth

What if I told you that most of the marketing tactics you’re doing are a waste of time? What if you could stop doing 80% of what you’re doing now, AND get even better results? Interested? In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we’ll cover... Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients) The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneurs How to think about client acquisition like an accountant And more... Listen now!
9/16/202114 minutes, 43 seconds
Episode Artwork

John Jantsch | How to Build The Ultimate Marketing Engine

Any business can grow and scale in good times. Can your business thrive and survive through tough times? John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers. John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including: The 7 steps of the customer journey  How to set up a Customer Success Track for your ideal clients  Creating a “member mindset” in your customers that will boost business and referrals  And more Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!
9/9/202142 minutes, 13 seconds
Episode Artwork

Dan Rogers | Why You’ll Sell More as a Sidekick Than a Superhero

I often ask our clients… “Who do you want to be a hero to?” But today, my friend and podcast guest, Dan Rogers, says that’s the wrong question. Dan says it’s better to be a sidekick than a superhero. He’s used that approach to build a highly successful 8-figure firm without a single salesperson. Today we’re going to unpack Dan’s unique “unsales” approach to selling...one I think you’ll want to install in your business. If you’d rather do great work than spend all your time selling, you’ll want to listen to this episode now…
9/2/202132 minutes, 15 seconds
Episode Artwork

Mitch Russo | The “Can’t Lose” Secrets of a Serial Entrepreneur

Ever wonder how a highly successful serial entrepreneur builds companies that are almost guaranteed to succeed? Today, I interview Mitch Russo who has launched ClientFol.io--a client management tool for coaches. ClientFol.io is Mitch’s fourth company. He sold his first software business for 8-figures. Then partnered with Tony Robbins and Chet Holms to build one of the largest business coaching firms in the world.  After leaving that firm, he started his current high-end coaching practice, and now a new software firm. Mitch has a method for starting and growing companies. We dive into that today, and we dig into his latest venture ClientFol.io. Listen to discover... How to build your own solutions (and profit) How to develop a failed idea into incredible success  How to use your customers to develop your product  And even more... No venture capital, no business plan, or market research. Mitch just put his idea out there and let his clients drive its development. Sometimes the easy way works the best. Listen now…
8/26/202131 minutes, 32 seconds
Episode Artwork

Jeff Badu | Why It’s Critical to Find Passive Income

Jeff Badu has gone from immigrant to entrepreneur before the age of 30. His ventures include financial services, real estate development, and asset management. He joins the podcast this week to talk about his journey from Ghana to Chicago and how you too can create abundance in your business. As a CPA with clients across the country and around the globe, Jeff has gained important insights into how business owners create and protect their wealth streams. He shares with us: Why you’re probably overpaying on your taxes  How to get control of your business’s finances  How to become a wealth multiplier How to use your entrepreneurial skills to create community impact And more... Don’t miss this one!
8/19/202126 minutes, 12 seconds
Episode Artwork

Brian Ouellette | Use This One Referral Strategy Right Now

Who are your best clients? Who do you enjoy working with the most?  What if I told you that you can start replicating those clients with one easy email?  These are exactly the questions my guest this week, Brian Ouellette, is here to answer. Brian is a former financial advisor (while a FA he was the daily TV market commentator for FOX News This Morning in Seattle) and Founder of AskMyAdvisor.co, a Q&A referral app you can have up and running in 15 minutes... and generating referrals from day one.  Don’t wait for referrals to happen by chance. Move beyond passive marketing and be proactive in attracting the right new clients. Invest your time listening to this episode and you will come away knowing:  How to retain your clientele by creating exclusivity  How to identify your clients’ #1 problem and top questions  The simple strategy to jump-start your referral business  The “secret weapon” you can add to your emails TODAY  And more... This is not general marketing; Brian’s strategies are laser focused on leveraging the connections of just your top clients to generate valuable business referrals. If you are a trusted advisor for your clients, you NEED to listen in now. Brian’s simple strategies will IMMEDIATELY help you expand your connections and reach more of the clients you want to work with. Don’t miss this opportunity.
8/12/202145 minutes, 20 seconds
Episode Artwork

John Curry | The “Can’t Lose” Secrets of Building a Team

We all think we’re invincible…But just for a moment imagine what would happen to your business if the worst case happened…If you couldn’t go to work, not tomorrow, or next week, or for weeks or months…Got the picture? What would your business look like? Would it still be there when you got back?In the last two episodes, I’ve interviewed my client John Curry who has just lived this out. Except, I’ll bet his picture coming back to his business after almost 5 months out is a little different than yours.He returned to a business that was still running at full-tilt...even grew without him.In my third and final conversation with John, I wanted to know how he built such a resilient, self-multiplying business.Whether you are planning to protect your business from unforeseen emergencies, or you are looking to step back and gain more free time from work, this episode is a must listen.John and I talk through his process for assembling his business team, how they came through for him while he was away recovering from his amputation, and lessons he’s learned that will help any business leader build a “crisis-proof” team, including: The fallacy of rugged individualism How to automatically attract the right team around you Leveraging your team in times of need And much more If you’ve missed the first two conversations in this series, be sure to go back and check them out. John has been through more in the past six months than most of us ever will and his insights and advice, both professionally and personally, are invaluable – whether you ever find yourself in a similar position or not.
8/5/202144 minutes, 40 seconds
Episode Artwork

John Curry | How to Create a Crisis-Proof Business

Part two of our conversation with John Curry.When John lost his leg four months ago, he translated his mindset tools from business success to his physical rehabilitation.He also drew upon his talents to become more productive with one leg than most of us could be with two.How? That is what we are talking about on this episode.John shares with us how he kept his business growing and personal life on track while literally getting back on his feet. His insights include: A “real life” look into how a life-threatening crisis became a catalyst for productivity How to never again get stuck in a dip on the path to your goals (and when walking away will make things better) A “blueprint” for creating a crisis-proof business And much, much more… If you missed the first part of my conversation with John, be sure to go back and check it out. His life-changing story will change yours (and how you run your business).
7/29/202131 minutes, 50 seconds
Episode Artwork

John Curry | No one ever thinks THIS will happen to them

No one ever thinks THIS will happen to them…And neither did my client…Until he found himself in the hospital facing gruesome surgery…He was worried about his health, even his life, and what would happen to his business.Have you ever laid awake wondering what would happen if you couldn’t go to work for a week, or a month, or, like my client, for four months?In this episode of the podcast, I interview my friend and client John Curry, the very first interview he’s done since returning to work after a shocking health crisis.This may just be the most impactful podcast you ever listen to. In the episode you’ll hear... Why your ability to make quick decisions under pressure is vital (and how to be at peace with even the toughest life or death decisions) How to approach a crisis situation, and why and how to build your crisis recovery team John’s WIRM technique to remain positive when most people would fold like a cheap suit And so much more…
7/22/202136 minutes, 48 seconds
Episode Artwork

Rewind: Steve Sims - How to Take on Big, Audacious Goals...with Style

This week, I’m bringing back one of my favorite conversations from the podcast…...my conversation with Steve Sims, author of the bestselling book Bluefishing: The Art of Making Things Happen.Of all of the interviews I’ve done over the last four years, Steve Sims stands out as THE guy who gets big, hairy, impossible things done.Here’s what you’ll discover in this special “rewind” episode of the podcast… A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision) How to demystify big, “scary” tasks or goals Why you need to fire the “vampires” in your personal and professional circle right now (and how to do it) Practical ways to nurture the most productive relationships in your life How pruning so-so or “bad” clients makes room for better ones
7/15/202132 minutes, 36 seconds
Episode Artwork

Rewind: Dan Sullivan - Grow Your Business With “Who” Not “How”

Way back at Episode 65 of the podcast I interviewed Dan Sullivan, creator of The Strategic Coach Program. It’s one of my favorite interviews…We talk about what it means to set your sights on 100x growth in your business.I’d thought 10x before the conversation, but I’d never thought 100x and it will bend your mind.It’s one of the most impactful thinking exercises you can ever do in business.So, today, we’re rewinding the podcast and bringing this valuable conversation into the present.Tune in now and discover… How to create your 100x bigger/better future vision Why the secret of 100x growth lies in “Who Not How” How 100x thinking allows you to escape from all competition and commoditization The game-changer strategy for achieving 100x And even more…
7/8/202144 minutes, 36 seconds
Episode Artwork

What to Do When Online Marketing Isn’t Working

I could tell he was ready to fire his SEO/website consultant…My client (we’re wrapping up writing his book) was asking what else we could do for him and his frustration with the performance of his website was clear as day.He wanted to hire us to take over his website and “fix it”...Knowing what I know about his business, there isn’t a fix. Does he need a website...sure. Will it ever produce big results...nope.In this episode of the podcast, I share with you the advice I gave my client. If you’ve been frustrated with your website’s poor performance, this episode may just hold your answer.
7/1/202113 minutes, 23 seconds
Episode Artwork

Davina Frederick | Why Niche Marketing is More Successful

You’ve heard it before…“There’s riches in niches…”This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age. You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche How to filter out clients you don’t want to work with Why serving a niche market is more advantageous than you might think How to avoid indecision when analyzing your marketing options And much more...
6/24/202140 minutes, 54 seconds
Episode Artwork

All Your Book Writing Questions Answered

If you’ve ever thought about writing your own book to attract clients and grow your business, now is the time to do it and I’m here to explain how.I’ve received lots of questions about the process of writing a lead-generating book. So, in this episode, I’m going to answer them and help you see what a successful book looks like. How long should your book be? How much should you give away? Is there a specific structure to a successful book? How long does it take? And, the one question I hate to hear… If you have experience solving problems for your clients or a unique method that gets results, and you’re ready to be seen as a leader in your market or industry, this podcast is for you.Check it out and I look forward to seeing your book on a shelf.
6/17/202121 minutes, 10 seconds
Episode Artwork

The 2 Most Important Factors in Client Acquisition

The two biggest levers you can use when it comes to growth and marketing aren’t what most people think they are.I’m going to share with you how to juice your growth by focusing on your offer and the economics of acquiring clients. Without these, any marketing tactic you employ will be ineffective.Successful businesses are the ones that can align what they offer with what their clients actually want. Successful businesses are ones that truly understand the investment needed to deploy the marketing campaign necessary to acquire clients.I’ve put together this episode to give you the answers to some of the following questions successful businesses have figured out: How can I communicate my offer to clients in a really compelling way? What are the economics I need to understand so that I can invest confidently in client acquisition? When do I shift from referrals to paid media for greater client acquisition (and do I even need to)? What are the marketing pitfalls I need to avoid? And much more… This is the episode you need to listen to if you are just starting up a marketing campaign, if you are ready to scale up client acquisition, or if your business has run out of organic growth. Money expands, time doesn’t.Until next time, stay unstoppable.
6/10/202115 minutes, 8 seconds
Episode Artwork

Most Businesses Overlook This Marketing Secret

Without business development, there is no business.Obvious, right…?So, why do so many people struggle with biz dev?Most are focusing on the wrong thing...and ignoring what really moves the needle.Today on the podcast, we talk about… Where to focus your attention (there are only 3 things to zero-in on) Why you need to build “marketing assets”  Which three marketing assets are “must haves” The vital missing ingredient that’s easy to add (and easy to overlook) And even more… Oh, and I’ll give you an update on my freedom project: “The Less I Do The More I Make.” I had a big win recently, and if you’re on a similar journey to free yourself up, you’ll want to listen to this…
6/3/202123 minutes, 4 seconds
Episode Artwork

The Book Blueprint that Lands Clients

I’m often asked what’s the best kind of book to write to attract clients.Today on the podcast I’m going to give my answer.When deciding to write a book, I believe you first need to determine your goal for the finished product. Do you want to share your knowledge, educate, or transform someone’s thinking?In this episode, I share some ideas on how to craft a book that will attract clients, build trust, and give you a position of preeminence in your market.I delve into the four different types of books and the outcome of each from a client acquisition standpoint.I even share with you exactly how long your book needs to be...Go listen now!
5/27/202115 minutes, 21 seconds
Episode Artwork

The Less I Do The More I Make Pt 6 - 3 Tools For Time Management

Today we continue the series I’m doing called The Less I Do The More I Make.This week is a bit of a twist. I’m talking about personal productivity multipliers. I started this process with the goal of a four-day workweek and I have been revamping my process to take me closer to that goal. On today’s episode, I’ll tell you what I am doing to transform my schedule, make better use of my time, and get more done, including:   The tool I use to weed out my “irritating” time stealers My time management tool picks  My 7 buckets for time organization And more Listen now…P.S. There are five prior episodes and I recommend if you haven’t listened to them yet, you go back and check them out.Part 1 - MindsetPart 2 - Biz Dev LeveragePart 3 - SystemsPart 4 - PeoplePart 5 - Breakthrough Solutions To Setbacks
5/20/202114 minutes, 5 seconds
Episode Artwork

The Less I Do The More I Make Pt 5 - Breakthrough Solutions To Setbacks

Setbacks on the journey to freeing up your time can actually lead to more clarity. This week I continue with our series The Less I Do The More I Make. This one is a little uncomfortable. I’m going to talk about some recent roadblocks I hit with my plan to free up my time. I think the first thing to know is setbacks happen. There are times things don’t go as planned and you end up working more than you want to. Setbacks can be discouraging—but don’t quit. In this episode, I share what stumbling blocks I’ve faced in my plan, and how it led to more communication with my team, which led to more clarity…… and a surprising result. I walk you through it on this episode in the series, The Less I Do The More I Make.
5/13/202110 minutes, 27 seconds
Episode Artwork

Ari Galper | Why You Should Stop Giving Value And What You Should Offer Instead

Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We’re going to talk about selling in the new world of sales where trust really is the name of the game.We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.We talk about: Myths in sales Why the beginning of the sales process is the most important part Using language and tone to diffuse pressure and trigger trust Breaking out of antiquated sales habits The One Call Sale®  And more
5/6/202139 minutes, 1 second
Episode Artwork

The Less I Do The More I Make Pt 4 - People

Your #1 job is to find and acquire talent…Client “talent” (pays the bills), and team “talent” (delivers the value).How do you attract team talent...and get them to do what you need done and execute at a high level?I know every business owner struggles with this. It’s a huge barrier to freeing up your time.So in this episode, I share how I’ve simplified what I have to do to build the team. I can tell you it’s already working…...and the approach will surprise you.Many thanks to everyone who has written in telling me how much this series is impacting you. If you’re getting benefit, please share this episode with a business owner who wants more freedom.---Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.https://unstoppableceo.net/magneticauthor/---
4/29/202117 minutes, 53 seconds
Episode Artwork

The Less I Do The More I Make Pt 3 - Systems and People

Ok, this week, we’re dealing with the dirty “D” word…Delegation!Man, I’ve had a love-hate relationship with that word over the years. Love the idea of it, but the implementation can be challenging.If I’m honest, I’m good at figuring out the high-level processes, and...the details drive me a little nuts.Maybe you can relate?I think the challenges are magnified in a professional service setting. Sure, the science of what you do is easy to break into steps. It’s mechanical. The hard part is how to turn the art of what you do into a system--the strategy, the critical thinking, problem-solving, and application of your vast store of specialized knowledge to a specific client’s problem today.My thinking on how to do this has changed over the last couple of months, and (I think) my approach has improved and simplified. I walk you through it on today’s episode.Listen now…-Steve---Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.https://unstoppableceo.net/magneticauthor/---
4/22/202119 minutes, 42 seconds
Episode Artwork

More Leverage in Business Development

This is Episode 2 in a new series I’m doing called “The Less I Do The More I Make.” In last week’s episode I introduced my new operating mantra--the less I do the more I make--by talking about the mindset shift required to pull it off.This week, we’re getting practical. If you’re going to start freeing yourself up, you need to start somewhere. I think the first place to start is with your business development. So, today, we’re looking at how to build leverage into how you do business development. Using the strategies I share I’ve freed up almost 10 hours a week and we’ve attracted more and better clients.---Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.https://unstoppableceo.net/magneticauthor/---
4/15/202124 minutes, 28 seconds
Episode Artwork

The Less I Do The More I Make - Part 1 - Mindset

How to Radically Free Your Time and Improve Your BusinessIn January I began a process to radically free up my time and increase our business.It all started with 8 little words that I wrote on a sticky note and attached to my computer monitor…”The Less I Do…The More I Make”An awful lot of “gurus” will tell you that you need to delegate, trim your to-do list, create time freedom…and…and..and…And…they never really explain how to go about it.So, instead of telling you you should do it, I’m showing you how I’m doing it, right now, in real-time. The good, the bad, and the ugly.This is the first in a series of episodes and articles where I’ll show you how I’m transforming my schedule from a business that had grown in 2020 to consume me 7-days a week by the end of the year, to one where I take 164 days off in a year…AND GROW THE BUSINESS FASTER THAN BEFORE.I recorded this episode several weeks ago, then after reflecting on it, decided to write a 1500 word article distilling the insights further.I hope it opens some new thinking for you.Read the article
4/9/202115 minutes, 53 seconds
Episode Artwork

Alistair McBride | Mastering the Subtle Art of Negotiation

On this week’s episode of the Unstoppable CEO Podcast, we speak with Alistair McBride, Director of Al McBride Coaching & Development. Al is a coach, facilitator, and trainer who has started numerous small businesses and is a regular guest lecturer and facilitator at multiple universities in Ireland, talking about cognitive behavioral coaching, entrepreneurship, and innovation. He coaches executives and business owners across many industries, focusing on the topic of the psychological edge in negotiation. He is also the host of the Dealing With Goliath Podcast, which focuses on sharpening the psychological edge for business leaders.We chat with Al about his innovative methodologies, as well as: A peek into the world of art dealership Overcoming AI commodification concerns The critical questions to ask to determine value How to cultivate long-lasting, trusted relationships during negotiations Tailoring your approach for clients and transactions to be effective every single time And more
4/1/202146 minutes, 53 seconds
Episode Artwork

Kate DiLeo | How To Create A Provocative Brand and Engage Customers In Conversation

On this week’s episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.We chat about methods and actionable strategies for branding, as well as: The importance of nailing down the messaging before creating visuals The one-sided nature of storytelling and how to engage customers in conversation The three specific points that you need to be in every conversation The metrics used to measure the success of a rebrand And more
3/25/202136 minutes, 16 seconds
Episode Artwork

Tobin Slaven | How to Avoid Undermining Your Expertise and Maintain Your Authority

Our special guest on this week’s episode of the Unstoppable CEO podcast is Tobin Slaven, Co-Founder of BookofExperts.com. He leads the referral network which showcases and spotlights the world of expert entrepreneurs, including coaches, consultants, authors, speakers, influencers, and agency owners, and continues to build a referral circle of strategic partners by building meaningful relationships. He is also the author of Experts Never Chase.We chat about establishing and maintaining your authority of expertise, as well as: Exiting from playing the digital marketing game  Making an impact through one-to-one conversational sales  Building stronger relationships Exploring the Four Gears of Marketing How to make more meaningful connections with genuine interest And More
3/18/202141 minutes, 19 seconds
Episode Artwork

Adam King | How to Differentiate Your Marketing to Expand Your Business

Our special guest on this week’s episode of the Unstoppable CEO podcast is Adam King. Adam is the host of The B2B Growth Think Tank Podcast and leads the growth consultancy, Think Like a Fish, as the Business Growth Accelerator. He focuses on helping established B2B and professional service firms generate £500k of additional revenue in 12 months.Adam says, “So there's always something in your process, something that you do, that you can really bring out—  either you do it slightly differently or not everybody in your market really celebrates or talks about. If that’s brought out, suddenly, you are very, very different.”We chat with Adam about bridging the gap between where you are and where you want to be with regards to business development, as well as: What your company needs to own and control to effectively delegate for execution The benefits of developing a results generator visual model Bringing focus to the steps along the path that create outcomes for your clients How to bring to life the intangible value that you offer And more
3/11/202140 minutes, 14 seconds
Episode Artwork

Manuel Astruc | The Four Pillars for Practicing Happiness

Our guest on this week’s episode of the Unstoppable CEO Podcast is Manuel Astruc. Manuel is a Board Certified Psychiatrist with over 20 years of experience running a private practice in the addictions field and serving as the medical director of Saratoga County Alcohol and Substance Abuse Services. He also coaches entrepreneurs who are facing burnout, or who have realized that something has to change in their business, helping them to break cycles of self-sabotage and underperformance to shift toward growth and success. His ultimate goal is to integrate his coaching and mental health treatments to replace limiting beliefs with long-lasting paradigm shifts.We chat with Manuel about overcoming his own battles with alcoholism and depression, as well as: The big impact of his twin sister’s optimism, despite her own illness The four pillars to practice to bring more happiness into your life Ways we numb ourselves and the excuses we use to keep ourselves in the cycle  The three things to remember when you or someone you love is going through hard times And more
3/4/202127 minutes, 55 seconds
Episode Artwork

Chris Ross | Making an Impact: How to Ask Better Questions

On this week’s episode of the Unstoppable CEO Podcast, we speak with Chris Ross. He's one of the world's leading experts on high-performance sales teams, the host of the Win-Win Effect Podcast, and the Founder of the broadcasting media network, Winject Studios. He has also created two nationally accredited sales and business programs operated by over sixty trade schools and is currently building a podcasting powerhouse, teaching others how to grow their leadership.“You have to make the proper adjustments and be alone in your own thoughts to understand what you need to do in certain moments and if you’re aligned with your own core values and what you really want. If you're not, you're going to fail in entrepreneurship,” says Chris. We chat with Chris about creating a career in educational sales, as well as:  Developing emotional intelligence How to ask better questions and create better podcast conversations How to change your life by changing your thoughts Making an impact and taking it to the next level And more
2/25/202142 minutes, 33 seconds
Episode Artwork

Rewind: Perry Marshall - Evolution 2.0

My guest is Perry Marshall, best-selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.This is a fun, deep, and very different interview, that will expand your thinking.And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.26:28 Perry talks the work of biologist Barbara McClintock.35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.45:37 Perry explains his bacteria theory further.47:38 Steve picks up on the fact the evolution is fractal.52:55 Perry explains what The Evolution 2.0 Prize is.55:24 Perry tells us how best to get in contact with him Mentioned in the show  Evolution 2.0 80/20 Sales and Marketing The Ultimate Guide to Google Adwords The Ultimate Guide to Facebook Advertising https://naturalcode.org https://perrymarshall.com https://cosmicfingerprints.com Enjoy this podcast? Leave us a review on iTunes.
2/18/202157 minutes, 39 seconds
Episode Artwork

Alinka Rutkowska | Launch a Business Bestseller

Alinka Rutkowska is the best selling author of How I Sold 80,000 Books. Our guest is now devoted to working with business leaders to write, publish, and promote their own best selling books. She used her marketing strategies to launch Leaders Press and has a 100% success rate with creating and launching bestsellers for entrepreneurs across the spectrum.In this episode, we discuss how to enlist others to help write your book, as well as: How writing a book gives you authority over your business niche Working with a team to write and publish your book Common excuses preventing business owners from publishing their book  Foundations of promoting to ensure a successful launch Incentivizing book purchases And more
2/11/202128 minutes, 9 seconds
Episode Artwork

Out of the Box Marketing Strategies

Today on the podcast, we’re talking about out-of-the-box (yet very effective) marketing strategies. Why? Because there’s way too much “me too” marketing being pumped out by your competitors. If you want to stand out, you need to stand apart.So...today, we’re taking you through some obvious, but seldom used strategies, and a few that you’ve probably never thought of.Grab a cup of coffee and a notebook...you’ll want to make some notes and put these ideas to work in your business.Listen now...
2/4/202129 minutes, 53 seconds
Episode Artwork

Danielle Grant | 3 Questions Will Remove Your Limiting Beliefs

On this week’s Unstoppable CEO Podcast, we speak with special guest, Danielle Grant. Danielle is a no bullsh*t mindset mentor, entrepreneur, and motivational speaker. She's the founder of Your Mindset Mentor and host of the Mind Vibe Podcast, providing entrepreneurs deep wisdom on their own mindsets to heal and awaken to their consciousness.“When I can move someone out of ego thinking and ego behaviors, and align them with very conscious thinking and conscious behaviors, the actions become a lot easier. The money aligns a lot better, you don't feel as flustered, and you're not scrambling all the time because you're very conscious; all of your actions are conscious, you're trusting, and you're aligning,” says Danielle.We chat with Danielle about subconscious attachments and how they turn into patterns in our lives, as well as: Questions to ask yourself to move past limiting beliefs The Three-Step Mindset Framework Why many people quit before they’ve begun Evidence that limiting beliefs are being overcome And more
1/28/202127 minutes, 38 seconds
Episode Artwork

What do you want from your business?

A few years ago I was gifted a little book called Wanting What You Want, by Dan Sullivan. Before reading that book, I’d often attach a justification at the end of any statement that started with “I want to…”There was always a “because” that followed.Today on the podcast we explore the importance (and difficulty) in knowing what you really want--in life and in business.I believe it’s the most important of all questions for you and I as entrepreneurs. You know the old saying… “Be careful what you wish for, you might get it.”As we ramp up for a new year and fresh start after 2020 I think this topic is more important than ever.Here’s what you’ll find when you listen… The vital difference between knowing what you want and knowing what you don’t want. The only justification for anything you want. An approach for getting clear on what you really want. And a lot more… Go listen now!
1/21/202137 minutes, 30 seconds
Episode Artwork

Book Breakthroughs

Today on the podcast we’re talking about the big breakthroughs that come when you publish a book for your business.If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover… The big impact a book can make. Why entrepreneurs get stuck trying to write a book and how to avoid it. My simple method for outlining your book on a single page. How to use your book to get clients. And a whole lot more… Listen now…-SteveMentioned in this episode: Podcast Prospecting Unstoppable Referrals Steve’s other books
1/14/202156 minutes
Episode Artwork

David Muntner | Developing Powerful Messaging Through Simplification

David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company. David says, “To write great copy, you actually have to know yourself, inside and out; you have to understand your company and your products so that the brand is super clear. You also have to know your audience, inside and out, know what makes them tick, what makes them excited, even understand how they speak. Then, you have to create the perfect bridge.”We discuss how David began writing as well as: The formula for the most effective and impactful copywriting How to pinpoint powerful messaging How to find out what you really do best Solving a problem for your audience And more
1/7/202135 minutes, 51 seconds
Episode Artwork

Matt Deutschman | Memorable Branding

On this week’s episode of The Unstoppable CEO Podcast, we speak with Matt Deutschman. Matt is the Owner and President of Doubletake Promotional Marketing, a company that specializes in custom branded promotional products for colleges and universities, and professional service firms in the finance industry. He founded Doubletake in 2010, and is the fourth generation in his family in the promotional marketing industry after his great-grandfather and grandfather began the Paulmay Co. in 1935. Matt says, “It's all about understanding our client— best understanding their marketing strategy, what their brand is all about, who their target market is, and how best to reach them.”We chat about adapting for longevity, as well as: The role of delegation in business growth Best practices during hiring for building a trustworthy team Pivoting during the pandemic Nurturing client relationships And more
12/31/202022 minutes, 23 seconds
Episode Artwork

Duncan Littlefield | Recalibration for Problem Solving Entrepreneurs

Our special guest on this episode of The Unstoppable CEO podcast is Duncan Littlefield. He's the Founder and CEO of Littlefield, a holding company that has companies such as The Littlefield Company and Sidecar, where they tell under-told stories, by delivering scalable content for purpose driven companies. He's on a mission to support everyone who wants to become obsessed with their own unique life.Duncan says, “We're having a blast. The work that the team is putting out is exceptional, but the way they hold themselves and the way they treat our partners is even better. So I'm one of the luckiest guys you get to meet because I've technically had three dream jobs. And I love every bit of what I'm doing and I'm having a blast.”
12/24/202040 minutes, 14 seconds
Episode Artwork

Lee Richter | Cultivating a Masterful Team

Our special guest on this episode of the Unstoppable CEO Podcast is Lee Richter. She is the Founder and CEO at Richter Communications, and the Chief Visionary Officer, Speaker and Global Leader at Go Ask Lee. She’s also a member of the Forbes Business Council, CEO of the Event Planners Association, and the Founder and Executive Director of the Pet and Wildlife Fund. Lee is a master of launching successful businesses and assembling teams to accomplish visionary goals.“The world needs the black and white story. The world needs the all colors included story. And that's what I bring as a multiplier. I bring all the different versions, the different perspectives, I bring different views together. And it tells a different tapestry of stories that way,” says Lee.Lee shares her formula for developing a successful team, as well as: Collaboration between simplifiers and multipliers Cultivating a team to care for aspects of business outside your wheelhouse Task management for allowing your team to thrive ELF mentality And more
12/17/202035 minutes, 2 seconds
Episode Artwork

What I’ve learned after 200 episodes of The Unstoppable CEO™ Podcast

We did it! This week we hit Episode #200 of The Unstoppable CEO™ Podcast.In this week’s episode, I share what I’ve learned after doing 200 episodes of the podcast. There are lessons here for anyone wanting to start a podcast or anyone who has one, and there are lessons you can take and apply to your business development if you never host a podcast.I am absolutely grateful for YOU. The fact that you’re here and you listen each week is awesome, and I hope the ideas we share serve you well.Here’s what you’ll find when you listen… The major impact the podcast has had on my network. How we doubled revenue. The advantage we gained when COVID hit. My biggest surprise result from 200 episodes and nearly four years of the podcast. And a lot more.
12/10/202035 minutes, 32 seconds
Episode Artwork

Create Your Personal Economy and Achieve Radical Independence

In Episode 187, my friend and client John Curry and I did a deep dive into fear, mindset and how fear can cripple your entrepreneurial drive. In this episode, we revisit the topic and discuss how to “flip from fear to confidence”.Plus, we cover the importance of focusing on your own “personal economy” and bypassing what’s happening in the world. The path to get there is what John and I call “radical independence.” If you’re feeling fearful about your circumstances right now, this will help, and if you’re feeling a sense of optimism and independence this will give you the fuel to take it to another level.Tune in as we discuss... Dealing with negative influences and handling mistakes Creating your personal economy The Fear-Confidence Continuum And more
12/3/202057 minutes, 41 seconds
Episode Artwork

Bill Bloom, RICP | Building Better Money Habits for Entrepreneurs

On this week’s Unstoppable CEO Podcast, we speak with Bill Bloom, RICP. Bill is a lifetime income provider, husband, father, sailor, and abundant thinker. He focuses his time on making others’ lives better through the Retire as You Desire process. Bill says, “I’m passionate about helping people create lifetime income streams from the resources and monies that they've saved from their businesses and figuring out ways to give people purpose in their life so that they can actually Retire as You Desire and enjoy their lives.”We chat about Bill’s new book, Money Habits for Success, as well as: Abundance mindset Investing with purpose Retiring as you desire And more
11/26/202022 minutes, 45 seconds
Episode Artwork

Justin Breen | Becoming an Entrepreneurial Magnet

Justin Breen, CEO of PR firm BrEpic Communications and author of the best-selling book, Epic Business, is a big believer in leveraging your unique strengths to achieve success in your business and personal life. You can’t assume what you’re good at but should actually take a “scientific” approach to measuring your strengths and identifying weaknesses. The trick to making it all work is what you do with that knowledge, says Justin. We also talk about how he came up with his business model, which he says is based on something that annoyed him for 20 years… that he finally solved. Tune in to find out… The clients Justin always says “no” to 4 serious setbacks every entrepreneur should be prepared for The difference between relationships and transactions How to recognize and overcome your most dangerous weaknesses And more
11/19/202041 minutes, 38 seconds
Episode Artwork

Ethan Beute | 10 years, 10K Videos – Here’s Why

So much business used to be done face-to-face, notes Ethan Beute, handshake deals and all that. The rise of digital technology and automation streamlined everything, but that human connection was lost. Ethan, chief evangelist with video messaging service BombBomb and author of Rehumanize Your Business, is on a mission to change that and inject human contact back into the equation, which he says means more qualified leads and higher value sales… not to mention better onboarding, ongoing communication, and more.  Technology is part of the process, of course, but simply as a tool to make communication easier. In this episode, we talk about this “rehumanizing” of your messaging, as well as…  The power of getting “personal” with your best prospects 5+ types of videos to use in your lead generation and marketing efforts  The only way of getting better at videos (or any other skill) How adding this element to your emails increases clicks and conversions And more
11/12/202028 minutes, 38 seconds
Episode Artwork

Zander Fryer | Grow as a Person, Grow Your Business

Zander Fryer of High Impact Coaching shares a hard truth. If you want to build a six- or seven-figure business, and you’re not there yet… it’s because you’re not good enough. If you were, you’d already be there.  But, adds, Zander you can become good enough by picking up the right skills, mindsets, habits, and knowledge you need. By growing as a person, you can grow your business. One of his techniques involves, every day, thinking of the one thing that scares you the most… and doing it. Zander gets into detail on that, as well as…  The biggest difference between successful people and those that are perpetually stuck  Why you must always challenge yourself – and how to do it even when you’re “successful” If you’re not doing this… nothing else matters The dangers of a trying to create “perfect” product or service And more
11/5/202041 minutes, 40 seconds
Episode Artwork

Bob Howard | Outbound Prospecting in 2020

Bob Howard, founder and president of Contact Science, has built software that focuses on making prospecting for new business more efficient and effective – not to mention easy. It’s automation that doesn’t forget the human touch that is vital for successful sales. If you don’t have outbound prospecting as part of your business development… Bob shares reasons why you might want to add it to your process. If you do but aren’t finding much success, he shares ways to set more qualified appointments to build your business.  He stresses that his solution is not a typical CRM – and outbound prospecting is actually much more straightforward than you probably think. We take a deep dive into that, as well as…  Key metrics to watch out for to spot parts of your outbound prospecting process in need of improvement The first step if you’re starting an outbound program from scratch, including where to get a list… if you don’t have a list How your outbound prospecting approach changes based on the type of business you have The importance of messaging and how to use it to gain “mindshare” in three different channels And more
10/29/202035 minutes, 11 seconds
Episode Artwork

Dan King and Leeza McKeown | The Missing Link of Strategic Changes

When you make strategic changes, don’t forget to make sure your team is onboard, stress Leeza McKeown and Dan King of Fireside Strategic. If you don’t have that buy-in… there’s no execution and no improvement. That’s why this dynamic duo stress the people component of any strategic plan. We talk about how to engage your team and make them enthusiastic participants in change, from the CEO down. It all starts with an honest assessment of where you are now… and where you actually need to be. We dig deep into that, as well as…  The bottleneck every company has – and how to break through it What role the leadership skills and management style of the CEO plays in the process The #1 first step you must take before investing in any major changes in your business How your customers can help you determine your next strategy shift And more
10/22/202034 minutes, 30 seconds
Episode Artwork

Bart Mroz | Repositioning Your Business to Get “Right” Clients

Bart Mroz, CEO of SUMO Heavy Industries, has a problem. This boutique digital commerce consulting company is focused on “heavy” development work on the backend systems for ecommerce clients. But they still get a lot of inquiries seeking help with marketing, SEO, design, and similar work… which they don’t do.  Bart wants to reposition the business in the marketplace so they can start attracting more of the right prospects, especially bigger companies with in-depth needs.  If you’re facing a similar problem in your business – a gap between what you do (or want to do) and what people think you do – it’s well worth a listen. We talk about… How to identify your true buyer and their triggers Why you might need a lot fewer new clients than you think A strategy for laser-focusing your lead list – and how to start the right conversations with the decision-makers An effective way to establish yourself as a thought leader and innovator in your niche  And more
10/15/202031 minutes, 55 seconds
Episode Artwork

Charlie Moon | Sales for People Who Hate Sales

The biggest obstacle to business development for consultants and professional service providers – and salespeople in general, says Charlie Moon, is the fear of sales.  It’s that emotional turmoil that as one of his clients put it, causes “sweaty palms” when speaking on the phone with a prospect.  Right now, Charlie is trying a new marketing method to reach potential new clients who need help with sales.  We talk about why he chose this channel, the advantages, how he’s going to “package” his message to ensure he reaches those prospects most predisposed to say yes… and why many of his clients could actually use the same channel too. Tune in to find out…   How he’s finding his target audience(s) and speaking to them The bad habits your mentors may have taught you about out sales – and how to overcome them  A way to get your current clients to “help” you write marketing to reach new prospects  Why podcasting is not what you think And more
10/8/202044 minutes, 21 seconds
Episode Artwork

Rob Ristagno | Capitalizing on Prospect Pain Points

At consulting firm Sterling Woods Group, CEO Rob Ristagno and his team help middle market companies use data to create sales, marketing, and other strategies to accelerate revenue growth.  Best of all, says Rob, it’s data that is already there. It’s just that owners and executives don’t know how to analyze it – or come up with insights that can impact the business. It’s a vital service, yet Rob admits that the value of his company’s service isn’t always apparent and often seen as a “luxury.” It can be a struggle to get hired. We take a deep dive into how to change that perception. Starting with identifying his ideal client and their pain points and going from there. If you’re facing a challenge in strategic growth and haven’t pinpointed your obstacles, this conversation is a must-listen. Tune in for details on… A strategy for leveraging your current list of prospects How to use podcasts to get your foot in the door with potential clients  The 3+ biggest obstacles to getting hired as a consultant or professional service provider – and how to overcome it A strategy for identifying not just ideal clients… but when it’s the right time to talk to them And more
10/1/202037 minutes, 53 seconds
Episode Artwork

Trevor Turnbull | Using LinkedIn the Right Way

There are a lot of misconceptions about LinkedIn out there, says Trevor Turnbull. It’s not Facebook for business people. It’s not an online business card and resume. It’s not a place to spam hundreds of people hoping to find leads. But when used correctly this social media platform can pull in a steady stream of qualified prospects, says Trevor. And he should know. He’s The LinkedIn Guy, with more than 26,000 people having gone through his training programs. In this episode, he talks about an effective client acquisition system he’s created, the LinkedIn Linchpin Method, that leverages the true value of LinkedIn, as well as… How to avoid being perceived as a spammer A content creation strategy that actually works, including a format you wouldn’t expect Why you must start a conversation with a prospect before you ever talk to them – and how to do it The reason you must act like a “human” on LinkedIn  And more
9/24/202047 minutes, 38 seconds
Episode Artwork

David Jenyns | Escaping the Business Owner Trap

If you went on a vacation for a week… would your business grind to a halt? That means you have an owner-centric business, says David Jenyns. And you need to change the way things are run so you can work on the business – and not so much in it.  David, founder of systemHUB and creator of the SYSTEMology methodology, says putting the right systems in place and empowering your team will free you up to be more strategic, spur growth, and increase the business’s value.  Best of all, your business can run profitably without you… giving you the true freedom to do whatever you want, whenever you want. And yes, you can even implement systems if you offer professional services. We get into the details of how to actually implement David’s methodology, including… Warning signs of an owner-centric business The biggest limitation to business growth – and how to overcome it How to determine what to systemize first (and why you need less systems than you think) The 3 steps to creating effective systems – and how your team fits into the process  And more
9/17/202043 minutes, 36 seconds
Episode Artwork

Ridding Your Mind of Fear

In the past several months, we’ve all experienced traumatic upheaval in healthcare, society, culture, politics, the economy… This isn’t the first time in history something like this has happened. And people face their own personal crises – large and small – all the time.But we can’t let fear rule our lives in a time of change and turmoil. How we react to change – not the change itself – is what creates the outcome. What we must do is refocus and make a plan to move forward. It might seem easier said than done, but there are ways to face fear head on, lessen its impact, and move past it. Tune in for details on the mindset you must adopt to overcome fear, as well as…   Why other people are key to overcoming fear A 30-minute writing exercise that can help you solve any problem The best way to deal with negativity The 3 Cs of turning fear into opportunity And more
9/10/202044 minutes, 34 seconds
Episode Artwork

Matt Heinz | Taking the Guesswork Out of Your Sales and Marketing

Now, more than ever, says Matt Heinz, you need to be crystal clear about who you’re selling to and why… and build your message around that. Only then can you stand out from the crowd and reach the fewer prospects who are buying (and are buying less, by the way). He says the first step is to set your sales goals – and that informs your target market. Next, setting up a “sales funnel.”  But in complex selling, which requires multiple “touches” to get the deal, a new type of funnel is needed, says Matt. He outlines a sales process that incorporates all parts of your organization working together. As part of that, Matt talks about getting very specific about your target audience – much more detailed than you might think. We talk about that, as well as…  A strategy for scaling up revenue goals – without increasing your marketing budget How to get sales and marketing teams to actually work together  Why the wrong types of goals can sabotage your marketing  When a lead isn’t a really a lead And more
9/3/202031 minutes, 19 seconds
Episode Artwork

Hugh Liddle | The Real Reason People Buy

Hugh Liddle has a simple philosophy when it comes to sales: people don’t buy what they need, they buy what they want. He says only when you apply that principle to your interactions with prospects will you get the sale. And it’s even essential for products and services you don’t think people would ever “want”… like tax prep help or legal services. Hugh explains that in those cases, you must understand the difference between the service you provide and the result you deliver as you put together your sales process. Essentially, he says, prospects only care about one thing – and you have to address that when you talk to them. We discuss that in-depth, including…  The biggest mistake service providers make in their sales and marketing The worst type of question you can ask when talking to prospects How to make a sales script… not sound like a script – and why everybody needs one  The power of You Statements and Value Statements – and how to use them And more
8/27/202037 minutes, 16 seconds
Episode Artwork

Jane Sagalovich | Work Less, Make More Money

For consultants and coaches, working with clients one-on-one is just not sustainable, says Jane Sagalovich, CFA, and actually limits how big the business can grow and the revenue you bring in.  After all, there is only one of you and just so many hours in the day. And raising your prices can only get you so far. By growing the business beyond you and “packaging” your expertise, you can still provide value to clients and help them get results… while you work less and make more money, says Jane. With this model, you can build a business that helps you get what you want out of life. We get into detail on that transition, including…  The absolute first step to scaling up your business – and it doesn’t have anything to do with your business Why online “education” appeals to every target market and demographic today How to put together an effective online course people will actually join – and stay in Marketing strategies for people who hate marketing And more
8/20/202030 minutes, 3 seconds
Episode Artwork

Podcast Power Moves

Podcasts are one of the best ways to reach more prospective clients for your business. Not just from the audience but from the person you’re interviewing – or who is interviewing you, not to mention the referrals they can send your way. Podcasts are a great way to “speed up” a potential business relationship. You get to know your potential client or partner – and can quickly see how you can provide them value… perhaps even to people they know. But what works best:  1.     Hosting your own podcast and inviting guests?2.     Being a guest on other peoples’ podcasts? We’ve tested this proposition and have come up with a definitive result for the method that gets the most – and best – leads that might surprise you. Tune in to get the answer and find out how that should impact your own podcast marketing efforts, including… Why audience size doesn’t impact how effective a podcast can be How podcasting works as the ultimate networking tool… that actually gets results The must-have giveaway when guesting on podcasts What you should include in your podcast to boost referrals And more
8/13/202013 minutes, 33 seconds
Episode Artwork

Giuseppe Grammatico | A Shortcut to a Legit Side Business

If you want to pursue the dream of entrepreneurship but are leery of starting from scratch with a new venture, franchising can be a compelling alternative.  As franchise owner and expert Giuseppe Grammatico puts it when he first got into this business model: “I didn’t want the burden of having to figure everything out.” In many ways, franchising is a “business in a box,” giving you an established product, marketing strategy, and brand recognition… not to mention support from the franchisor.  Of course, that doesn’t mean you won’t be working hard when you invest in a franchise, says Giuseppe, especially in the beginning.   We talk about the specific advantages of franchising, as well as…  The thousands of franchise opportunities – it’s way more than just fast food Details on the franchisor/franchisee relationships you should know How to pick the right franchise for you (passion doesn’t always mean profit) The level of investment you should expect and unexpected funding sources to look out for And more
8/6/202031 minutes, 50 seconds
Episode Artwork

Brock Blake | Making It Easy to Get Business Funding

Access to capital in the startup phase – and to propel further growth – is a must-have for small businesses. But it’s not easy to get those much-needed funds, especially if you go through traditional channels.  Lendio, led by founder and CEO Brock Blake, is a lending marketplace that has facilitated $1.7 billion in small business loans to more than 73,000 businesses. These aren’t the next Ubers or Facebooks but rather small retailers, restaurants, and the like – businesses Brock calls the backbone of entrepreneurship in this country.  Lendio makes it easy to get funding and the process is transparent, and Brock goes into the how, but more importantly, the why, as well as...  The most important criteria for securing a loan (it’s not what you think) How to face down a “near death” experience in your business Why persistence isn’t enough by itself Ways to balance business with family life (how you set up your day is key) And more
7/30/202033 minutes, 44 seconds
Episode Artwork

Dov Gordon | Cultivating Profitable Relationships

When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that. Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term. So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients? Dov walks us through a more effective model based on building profitable relationships.  Tune in to find out…  What technology can and can’t do to get you quality leads How to form an “Alchemy Network” – and who should be in it to create a steady stream of clients Why too many leads is a bad thing Turning complexity into simplicity in your business – it’s easier and harder than you think And more
7/23/202052 minutes, 53 seconds
Episode Artwork

Your Oprah Army

What you learned about business development for your professional services firm… is probably dead wrong. Networking – at least in the traditional sense – doesn’t work.   That’s a bold statement. But in this episode, I unpack exactly what this means for you and your business… and what you should be doing instead to cultivate contacts with the right people that turn into long-term and lucrative business relationships.  Not only that, they become raving “fans” who bring new clients to you… almost automatically. We get into detail on that strategy, which was inspired by one of the world’s most popular TV hosts, as well as… Leveraging an existing audience – that’s not yours How you can get a steady stream of “pre-sold” leads Creating a massive referral event  The real reason you should be podcasting – and why it doesn’t matter how many listeners you have And more
7/16/202019 minutes, 7 seconds
Episode Artwork

Robert Glazer | The Hard Truth About Company Culture

Robert Glazer, founder and CEO of Acceleration Partners, has a recipe for business success: invest in your people. Help them grow… and watch your business grow.  Part of that process is creating a company culture that supports this process… and finding people who fit in that culture. But Robert says creating culture doesn’t mean putting in a foosball table in the breakroom, and it’s not a mission statement sent around in a memo or on a poster. It’s a set of guiding principles that inform everything you and your employees do. We talk about the hard work that should go into this process, as well as…  The most dangerous myths about company culture  Tips for hiring best-fit employees (and having those that don’t fit “self-select” out)  How company culture fits into your management style  The biggest mistakes in setting core values  And more
7/9/202027 minutes, 7 seconds
Episode Artwork

Selling Without Selling

As a business owner, one of your primary roles is to land new clients. And one of the most important parts of that process is to know which clients to pursue now, which to “catch and release,” and which aren’t worth talking to again. It’s a strategy that takes patience and persistence… but definitely pays off in the long run as you end up working with more of your ideal clients – and people who truly value your work. This mindset throws high-pressure sales techniques out the window. In fact, the trick is to sell without selling. Listen now to get more details on that, as well as…  The #1 job of an effective salesperson How to tell if you’re “scaring away” potential clients Why having fewer leads can be a good thing The public commitment technique for getting stuff done And more
7/2/202046 minutes, 16 seconds
Episode Artwork

Jamie O'Kane | Relationship-Based Marketing

As a business owner, your taxes shouldn’t be an afterthought, something you only think about when you’re getting ready to file. Jamie O’Kane is a CPA who gets proactive when it comes to creating custom tax planning and preparation strategies that can lead to business growth.  Jamie uses her podcast, (Abundant Beans) to help promote her accounting firm. But that’s just the start of her online marketing efforts. We get into detail on the channels she uses and, along the way, workshop a lead generation strategy that any professional services provider can use.  Tune in to find out… Why she narrowed her target market – and the benefits it’s brought to her business  An unexpected lead generation and conversion tool How she uses her podcast to support her CPA firm The key social network she uses to contact potential clients And more
6/25/202042 minutes, 53 seconds
Episode Artwork

Dr. Benjamin Hardy | Creating the New You

If you’ve ever taken a so-called personality test and been dismayed by the results… you’re not alone. Dr. Benjamin Hardy, organizational psychologist, best-selling author, and entrepreneur, says those tests are far from scientific or the definitive truth about who you are.  He says personality is not hardwired, as many think. And this limiting belief prevents most people from getting what they want out of life. His new book, Personality Isn’t Permanent, is an exploration of that concept… and we get a sneak peek. Dr. Hardy shares some strategies for changing your way of thinking and environment which can impact personal change. It may be an uncomfortable process… but you’ll reap the benefits in your business, relationships, and beyond.  Tune in to find out…   Why selective attention can be dangerous A strategy to uncover the new you How to recruit your “future self” to help you in the present day The dangers of your comfort zone And more
6/17/202036 minutes, 1 second
Episode Artwork

Patti Mara | Listening to Your Customers

As a small business, don’t let yourself become a commodity – you’ll get lost in a crowded market. Instead, to compete effectively, says Patti Mara, you must position yourself as a trusted resource and provider of not products and services – but solutions. Patti, a business consultant and author of the new book UpSolutions, says there are key things a business must do to reach that goal. It all starts with the customer – and how you interact with them.  She says too many businesses give prospects a reason to default to the competition with the lowest perceived price instead.  We talk about what the ideal customer experience looks like (including during the ongoing pandemic), how to help your customers make “better” decisions, and more, including…  Why you should never compete on price  3 things you must do to make your team more effective How to listen to what your customers are saying beyond the words Why putting profit as a secondary consideration in your business… will lead to faster growth And more
6/11/202035 minutes, 5 seconds
Episode Artwork

Samantha Riley | How to Monetize Your Knowledge and Experience

“Thought leader” is a big buzzword these days. But Samantha Riley goes beyond the hype and gives her coaching clients actionable steps they can take to expand their influence in their niche and make themselves more valuable… which means more income. Becoming a thought leader means you’re no longer the best-kept secret… you’re the go-to for potential clients seeking the services you offer because you stand out from the crowd. And it’s not enough to simply be good at what you do, says Samantha. You have to make sure the right people know it. If “tooting your own horn” makes you uncomfortable, Samantha has a remedy. We take a deep dive into that topic, the other things you must do to become a thought leader, and more, including…   How to figure what you want your life to look like – and how to make it happen 3 parts of effective positioning to build your brand The KEEP Method for determining what makes you unique Creating a roadmap for business success – and where you must start And more
6/4/202029 minutes, 1 second
Episode Artwork

Prepare for the "Great Reopening"

In this special bonus episode, I interview my friend and client Jeremy Macliver of Guaranteed Traction. We discuss what it's going to take to restart your business and find the new opportunities as "The Great Reopening" begins.Jeremy is hosting a training session on June 3rd to help you "get a grip" on your business so you're positioned to restart and get your business growing again. You can register for this session at https://bluecollarculture.com/get-a-grip.And, be sure to connect with Jeremy at https://bluecollarculture.com/ or at https://guaranteedtraction.com/.
5/29/202023 minutes, 43 seconds
Episode Artwork

Christine Schlonski | Eliminating Your Sales Phobia

You do great work for your clients… you love what you do. But “selling” yourself and your services has been a challenge, even though you know it’s essential to the growth of your business. Christine Schlonski says it’s time to have more impact on more people… while making more money. You have to switch your mindset; you have to change the negative view you have of sales.  That’s when you can have the sales breakthrough your business needs.  The good news: sales is a learnable skill, says Christine. She gets you started on your journey to sales success and also talks about… Creating an always-full pipeline of leads  Your first step in eliminating negative feelings about sales Why the right relationships can have an exponential impact  A trick for overcoming “overwhelming” obstacles How empathy can transform your sales approach and dramatically increase your sale ratio
5/28/202033 minutes, 50 seconds
Episode Artwork

John Jantsch | The Secret of Entrepreneurial Endurance

John Jantsch, author of best-seller Duct Tape Marketing and the new The Self-Reliant Entrepreneur, is passionate about helping small businesses market smarter and more effectively through a proven system based on strategies that get more leads and customers. But in many ways, he starts with the basics.  First, creating a solid foundation for success by adopting a mindset of curiosity, resilience, gratitude, and desire to give value.  One of the most important elements, says John, is being able to trust yourself. Without that, you’ll never be able to achieve the success you’re capable of… and deserve. We go into depth on that, as well as…   Why being self-reliant doesn’t mean being on your own A quiet morning ritual you should start tomorrow What you can learn – and apply today – from 19th-century authors  How – and why – to learn to trust yourself And more
5/21/202025 minutes, 49 seconds
Episode Artwork

Lacy Boggs | Leadership Marketing Explained

If there is one constant in digital marketing… it’s that what works is always changing. Lacy Boggs, content strategist and Director of The Content Direction Agency, says that sophisticated consumers, who quickly recognize marketing campaigns “in the wild” and make them less effective, have accelerated that trend. That means lower conversion rates for traditional sales funnels, free webinars, and the like. But, says Lacy, there is a solution. It’s all about customizing your marketing campaigns to your business and target market – not following the cookie-cutter approaches out there. She calls it “leadership marketing,” and we take a deep dive into what it means and how to make it work on a practical level, including the best platforms, what to say to get attention, and more. The great thing is, if you do it right, you won’t spend any more money on your marketing… maybe even less. We go into that in detail, including…  How to balance organic and paid traffic Finding the most effective channels for your business  An alternative to “traditional” webinar funnels The three pieces you need in every marketing plan And more
5/14/202029 minutes, 6 seconds
Episode Artwork

Relentless Follow Up

Ever feel like you don’t have enough time for follow up on the leads you generate? You’re not alone. Perhaps 70% of business owners feel the same way.  It’s understandable – you feel “stuck” in day to day operations, i.e. putting out fires. But if you ever hope to grow your business beyond where it is now… you need to follow up… follow up relentlessly. This doesn’t mean bothering people… or annoying them.  You can turn a “maybe” into a “yes” when you make sure all your messages do this one thing. It also helps to use a system for follow up – and that doesn’t mean it won’t sound genuine.  We get into detail on that, as well as…  The best channels for follow up (including one you’d never think of) – and what to say A strategy for follow up for busy entrepreneurs that takes two hours per month The biggest missteps in building business relationships How to have a one-on-one conversation with thousands of prospects And more
5/7/202029 minutes, 33 seconds
Episode Artwork

Relentless Lead Generation

Most business owners spend about 20% of their time generating leads to grow the business. It’s a fraction of what you need. As a business owner, it’s easy to get bogged down in the day-to-day. Administrative tasks and the like. It keeps you busy, and you feel like you’ve accomplished something at the end of the day. But to propel real growth, you have to focus more on business development, specifically generating a steady stream of good quality leads. Marketing is the answer. But it’s easy to go wrong there too, using channels that aren’t appropriate for your business or target market. You’re reaching people with your message… but it’s the wrong people.  Let’s explore a more systematic approach, one that works for your business. Tune in to discover… The layered approach to marketing A hidden danger to your business’s longevity The importance of follow-up – and how to keep new leads “warm” A one-two punch approach to lead generation And more
4/30/202023 minutes, 37 seconds
Episode Artwork

Opportunity in Crisis and Beyond

You probably don’t need as many clients as you think to have a steadily growing business. You just need the right clients.  There is opportunity out there, even in this time of crisis. You just need to get a little creative in how you promote yourself and run your business. And focusing on the right subset of your target marketing and serving the people you really want to serve… that makes your prospecting and marketing easier. Learn how to switch your mindset to spot new opportunities and much more, including…  How to avoid becoming a commodity #1 thing you can do to set yourself apart from the competition Finding – and landing – “hidden” clients Why you shouldn’t compete on price – and what to do instead A great way to build relationships with people before you even meet them
4/23/202043 minutes, 33 seconds
Episode Artwork

Attracting Pre-Sold Customers

This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there. Growth is rarely a straight line going up.  But you can give yourself a clearer path to success and sustainable profitability if you fine tune what you’re offering to your target market, who exactly that audience is – it’s much smaller than you think, and how you convince them you are the right choice in a crowded marketplace. It’s all about being unique, which is a much different concept than you may believe. We explore that concept in depth, as well as…  How much of your expertise you should give away for free  A way to use your marketing to pre-qualify your prospects The best way to differentiate yourself from your competitors (and you are different) Effective ways to “package” your ideas that brings in the right leads And more
4/16/202038 minutes, 8 seconds
Episode Artwork

How to Stay Resourceful During Crisis - Robert Michon

Robert Michon joins me today to talk about how to be resourceful, how to increase your confidence and restore some sense of control in life and business right now.
4/11/202042 minutes, 34 seconds
Episode Artwork

Creating Collaborative Business Relationships

Collaborating with other businesspeople is a key to success as an entrepreneur. But if you’ve tried and failed to foster mutually beneficial relationships or started a partnership that you felt was too one-sided, you might be skeptical that collaboration can actually work.  But you just need a different approach. Traditional networking doesn’t always work. But there is a relatively new medium that allows you to land important contacts with the heavy hitters in your niche and get access to their audience – maybe even get a direct endorsement.  If you want to grow your business – this is a must-have. Stop waiting for opportunities to come to you – go out and grab them. I go over ways to kick things off, as well as…  The power of “interviewing” to turn heavy hitters in your niche into partners  How to get an “influencer” to promote you and your business Growing your business through a smarter lead generation system The right way to measure the “success” of your business relationships Potential opportunities to explore once rapport has been established
4/9/202023 minutes, 19 seconds
Episode Artwork

David Newman | The Power of Speaking Marketing

One of the most effective ways to get more and better leads that you can turn into high-paying clients, says David Newman, founder of Do It! Marketing, is to talk to them. Well… it’s a bit more than that. David is an expert in using public speaking to help consultants, professional service providers, and coaches build a more profitable business. It’s a way to showcase your expertise, spread your influence, raise awareness about you and your brand, and expand your thought leadership to where it matters most. David shares his strategies for landing the speaking engagements that will make the most difference… how to package your message… and, vitally, how to turn your speaking into a marketing machine for your business. We dig deep into that topic, including… How to hone in on your most profitable target market and the events they attend Creating an effective “client magnet” speech (and what you must leave out) The one thing you must have to make sound decisions Why you have to build your personal – not company – brand And more
4/2/202043 minutes, 35 seconds
Episode Artwork

How to Market Your Business Now

Well, here we are… Week 2 of the pandemic crisis (here in the U.S.).The question I’ve heard a lot this week is how do we market right now, in this strange environment.The answer… thoughtfully and carefully.And yes, you should keep marketing and selling, but it demands a different approach.I outline the three-step approach you should be taking right now in today’s episode.Listen now…-SteveP.S. You may be having to rethink your entire approach to marketing, now that networking events, conferences, and speaking engagements are gone. Our process--podcast + book + strategic referrals en masse--works better than ever. We’d love to do it all for you and have a team standing by, but we also know that hiring our team (or any team) might not be accessible to you right now. We’re working on a program that will guide you in using our approach to get clients, so you can move fast, avoid mistakes, and rapidly get a podcast up and going, create a great version 1.0 of your book, and put it to use to get referrals and clients. It’ll be a fraction of what working with us 1-on-1 would cost.We’re launching a small case-study group next week. Would you like to join us?Email me at [email protected] with “case-study group” in the subject and I’ll get you all the details.
3/26/202017 minutes, 41 seconds
Episode Artwork

What to Focus on During Uncertain Times

What a difference a week makes…The world has changed dramatically in a very short time. Like you, I’m working to understand it, adapt, and find the way forward.At the end of the day, that’s all there really is--a way forward.Today’s episode of the podcast is a little bit different. I’m joined by my friend and client Rick Hadrava, host of The Over 50 Entrepreneur podcast to discuss what we’re doing right now to keep moving forward, and what we’re advising our clients to do.In challenging times you learn a lot about yourself and about other people. Character is revealed, for better or worse.Things will be different, but that’s not something to fear, it’s something to embrace. Change brings opportunity. It’s up to each of us to find it and adapt. Today, Rick and I discuss where to focus your thinking and actions so you find the new opportunities.I’d love to hear what you’re doing to move forward, in spite of the circumstances of the day. Email me at [email protected]
3/19/202026 minutes, 43 seconds
Episode Artwork

Positioning Your Value Properly

Many business owners – perhaps you – are blissfully unaware that their marketing is confusing their best potential customers.  In the worst-case scenario, prospects aren’t sure what you actually do, what you can offer them, and how you’re different from your competition. The solution isn’t to embrace the latest marketing “trick” or spend a bunch of money on ads. Those are just tools. Unless you have one foundational element in place, it’ll just be a waste of money. You need to show prospects clear value in your website, every ad campaign, every message that you send out so they pick you over other companies.  The reason doing great work for customers is just part of the equation The 3 things every potential client is looking for in you Why you actually don’t have any “competition” The #1 marketing mistake most entrepreneurs make And more
3/12/202047 minutes, 50 seconds
Episode Artwork

Rick Cesari | Video Marketing for Small Businesses

According to studies, viewers retain 95% of a message after seeing it in a video compared to 10% retention for text. Including a video on a landing page can increase conversions by up to 80%.  It’s no surprise that Rick Cesari is big on video marketing. And he has the background… He’s seen this tactic work first-hand during his work helping companies like George Foreman Grill, Sonicare toothbrushes, and more make millions. But he has a passion for helping small businesses leverage video to achieve more sales and breakthrough growth. He talks about how you should start video marketing for your business, where you should use your videos online, and more, including…  How he helped GoPro go from 0 to $1 billion in eight years The vital element of any successful video  A strategy for landing the best testimonials for your business The 3 best types of videos for your business and how to create them (it’s easier than you think) Video marketing tactics for service-based as well as product-based business models
3/5/202036 minutes, 44 seconds
Episode Artwork

Reaching the 2 Types of Prospects

Too many business owners look for the “next big thing” in marketing and sales, thinking that’s what they need to accelerate the growth of their business and take it to the next level. The thing is… if you don’t have a solid foundation, the “next big thing” is not going to get the results you hope for. First you need to know your ideal prospect… and it’s not just anybody with a wallet. Then you have to realize that there are two types of prospects out there. You have to reach both groups to grow… but each requires a different approach to marketing and closing a deal. Tune in to find out who your perfect prospect is and how to get through to them, as well as…  Why your next client might be “next door” Figuring out the mindset of your ideal client How to find the marketing channel that works – and what to do next  The biggest marketing mistake entrepreneurs make  And more
2/27/202045 minutes, 10 seconds
Episode Artwork

Thor Conklin | Profitability Killers to Watch For

After 20 years as an entrepreneur, Thor Conklin has seen a lot. In his work with clients, this profitability consultant not only shares what you should be doing… but just as important, if not more so, is what you shouldn’t be doing.  A lot of what he teaches is based on mistakes he’s made and gleaned invaluable experience from. He’s on a mission to help companies avoid being one of the 96% that fail within 10 years.  Thor says there is only one reason it happens, and he has a blueprint for avoiding that fate. He says there is a system that will help any business, in any industry, grow sustainably and stay profitable in the long term. All you need are two things, says Thor. He shares his two-part secret, as well as…  Why profits aren’t the best measure of true success Setting up a “scoreboard” for your business (and metrics it should include) Ways to create accountability on your team to drive continuous improvement Tough leadership lessons you must learn How you can change your identity to excel at practically any role
2/20/202041 minutes, 27 seconds
Episode Artwork

Rich Schefren | Bonus Episode: The Future of Marketing on the Internet

Happy Valentine’s Day! I got you a little something…I know, I know, but I couldn’t resist. I really hope you like it ;-)Last week, I interviewed one of the legends of marketing, and we got into a deep discussion about: How to make your marketing work (and what’s missing most of the time). Why the big tech companies are making it harder for small firms to market online. How to hedge your bets, while still getting all you can from whatever online marketing you do...and a whole bunch more. My guest is Rich Schefren and he’s got a lot to say about the obstacles that are being put in front of small, entrepreneurial businesses like ours by Big Tech. And, he’s got advice on what to do to avoid the obstacles. It was a great conversation and I hope you enjoy this special bonus episode of the podcast. I know it will spark some new thinking for you.-Steve
2/14/202055 minutes, 37 seconds
Episode Artwork

Finding better clients

When you narrow your target market – and we’re talking narrow – you’ll find that business growth is almost inevitable.  There’s an old saying: “Jack of all trades, master of none.” And it certainly applies when you pick your business’ niche. If you’re worried that by focusing on your ideal clients you’ll be missing out on a lot of work potential work… realize that you can make more money serving fewer well-qualified clients that you love working with.  It’s not just a recipe for growth but a path to creating a business that supports your lifestyle and not the other way around. Tune in to discover…  A logical process for picking your ideal target market 4 steps to weed out existing clients you don’t need anymore How to build the “machine” every growing business needs  Where to find your customer avatar And more
2/13/202042 minutes, 37 seconds
Episode Artwork

Joseph Warren | Gaining the Power of Choice in Your Business

Joseph Warren has been through a lot in his life. Extreme ups and downs were commonplace throughout his journey.  Many people give up when faced with tough times. Joseph chose not to. In fact, he turned the tables and used them to radically change his life… and then the lives of others… as he rediscovered his faith in God. This spiritual coach helps people facing issues in their relationships, businesses, personal lives, and more.  He contends you don’t have to sacrifice time with family or your own happiness to grow a profitable business. He maintains money doesn’t make you happy. Yet, he says that once you realize those things… you’ll be more successful than ever in the ways that really count.  We chat about finding spiritual and personal fulfillment as an entrepreneur, as well as…  The dangers of comparing your “inside” to someone else’s “outside” The #1 missing element in most businesses – even successful ones Why you should never be “comfortable” in your business Daily habits you should adopt starting tomorrow  The transformative power of rediscovering and maintaining your true self.
2/6/202049 minutes, 52 seconds
Episode Artwork

Inevitable Growth Mindset

In the popular imagination, the entrepreneur is a risk-taker… ready to change directions on a whim. But the key to growing a business that will be sustainable in the long-term depends on a deep understanding who your ideal prospects are – the more specific the better – and then creating a system to reach them. For most business owners, the number of new clients they need each year is much lower than they think. This actually requires a whole different marketing mindset than you’re used to. Referrals, networking, online marketing… it can all play a role. Just not the way you think. We get into details on that, including…  Why traditional Internet marketing doesn’t work for professional service providers How to identify your top 100 prospects (and you only need 100)  Ways to effectively communicate the true value you bring to the table  The secret of relentless follow-up Adopting a mindset of abundance rather than scarcity
1/30/202056 minutes, 22 seconds
Episode Artwork

Mike McKim | Achieve More With Consistency and Persistence

When he lost his telecom job in the Dot-Com crash, Mike McKim was inspired to get in early in one of today’s hottest business trends: gourmet coffee.  When he started, coffee was coffee to most people. But now he roasts high quality beans sourced from the best plantations on the planet and sells them all over the country. But being a pioneer wasn’t easy… far from it. What kept him going? Maybe it’s like his dad told him: “You’re too stubborn to quit and too lazy to start over.” There’s more to it, of course. And Mike gets into all the details, including…  The attitude that kept him going after his first startup failure – and those that came later How he changed his business model early on – and why it made him stronger than ever The innovative product he invented that revolutionized the industry Why he’s happy to be competing with Starbucks  How thinking like the consumer transformed his entire approach to business
1/23/202046 minutes, 27 seconds
Episode Artwork

Limitless Opportunity

You have your ideal client clearly identified – and you know how to reach them.  Now what? Unless you have your company set up the right way, you can never take advantage of that knowledge to bring in enough new business. And that means slow or no growth. A steady flow of sales opportunities to bring in steady – and growing revenue – will take your business to the next level… and it’s all around you. You just need to know where to look…   We’ll cover that, as well as…  The number of clients you really need – it’s less than you think Key ways that marketing professional services is very different  How to create a never-ending flow of fresh leads Why you can never wait for a client to come to you (and how to make sure you don’t)  And more
1/16/202021 minutes, 3 seconds
Episode Artwork

Ted Thomas | A Low-Risk Real Estate Business

Before his current success, Ted Thomas had some very tough times as an entrepreneur and investor. As in, he lost it all almost overnight. Ted says he wouldn’t trade it because it showed him the dangers of being over-leveraged and tamed his tolerance for high-risk investments. We talk about how he got into a real estate-focused business with very low-risk that has resulted in steady returns since 1989… who he says is to blame for any failures in your life… and why he says paying other people’s taxes can make you a lot of money. We dig deep into those topics, as well as… The importance of surrounding yourself with people who’ll tell you like it is A unique real estate investment with “guaranteed” 18% returns – or more  Where to buy tax lien certificates… and places to avoid Why you should buy low and sell low What happens to your lien when a person defaults on their tax payments… and how to take advantage of it
1/9/202027 minutes, 7 seconds
Episode Artwork

Inevitable Growth

What if landing your next 10, or 50, or 100 clients was inevitable?I just love that word… it’s as if achieving the goal has already happened.And that’s precisely the idea I talk about on today’s podcast.The idea of making your growth goals inevitable.See, I’ve been thinking about how to create a “system of inevitability” that would guarantee that you would have all the leads you need and that all of those leads turn into all the clients you want to reach the amount of revenue you want in 2020.In today’s episode, I cover… The four key elements for creating inevitable growth The #1 most important decision you must make now How to choose the best marketing methods The two key elements you need to build a marketing system that frees you up A simple 10-minute assessment to help you prioritize what to do first to build your own “inevitable growth system” Listen now...
1/2/202024 minutes, 12 seconds
Episode Artwork

Curse of the Expert

What makes a potential customer choose your product or service? Your marketing efforts tell your prospects you exist and you have solutions they’re looking for.  But many business owners focus on the wrong thing in their initial marketing because they don’t understand the mindset of a buyer. In fact, they go after too broad a group… instead of focusing on those who will actually pull out their wallets. I reveal how to identify that select group and how to reach them. I also go into…  How to tell if you’re “unique” enough in the marketplace A strategy for compelling potential customers to choose you over the competition  The primary goal of your “first touch” marketing to prospects 4+ ways to establish yourself as the authority in your niche – and how it pays off And more
12/26/201913 minutes, 52 seconds
Episode Artwork

Gregory Gray | Going From Business Owner to CEO

It’s easy to get caught up in the day-to-day running of your business. But, says Gregory Gray, if you don’t think about the future and work towards it… all your efforts will be for nothing.  Because real sustainable growth can only happen if you’re clear on what you want and make an actual plan to get there… a plan that guides what you do on a daily basis. Of course, that’s just part of the equation. To be successful, part of that plan must be for you, as the business owner, to “remove” yourself from the business to a certain extent, otherwise it will never grow beyond you. We talk about how to do that, as well as…  How to shift to a strategic rather than tactical – and why you should The essential leadership skills for small business owners What you can learn from good and bad mentors Why working long, hard hours does more harm than good And more
12/19/201941 minutes, 17 seconds
Episode Artwork

Bryan Falchuk | The Only Way to Solve Business Challenges

Many times, whether it’s at work, in your personal relationships, or in your business, you feel powerless. Things are going wrong—sometimes very wrong—and you can’t seem to do anything about it. Not so, says Bryan Falchuk. He shares some simple techniques that will help you recognize your influence and get back the power you actually do have. Listen in to get the details on that, as well as...  What everyone really wants out of business and life – and how to get it Hanlon’s Razor and how it should your every interaction with people Why true power isn’t about dominating someone The better way to think about other people, especially those who’ve done you wrong  And more
12/12/201934 minutes, 20 seconds
Episode Artwork

Two Kinds of Prospects

You’re ready to grow your business—and that means more clients. But if you just go out into the world and are willing to take on anyone with money who will hire you… you’re going about it all wrong.  Sure, you might make some money in the short-term, but you won’t have sustainable growth. Instead, you should be very clear on who your ideal client is and then find specific people who fit the profile. Might sound daunting, but...  There are some very effective ways to use that strategy— which should inform your marketing, your sales conversations, and everything else— that are actually not too difficult to implement. We get into detail on how to do that, including…  How to showcase your true value in your marketing messages The factor that is more powerful than referrals when identifying potential clients Ways to leverage common ground you have with your sales prospects Using technology in unexpected ways to make your prospecting even more effective  And more
12/5/201941 minutes, 48 seconds
Episode Artwork

Mandi Ellefson | Add 5 Figures Profit Each Month

It’s a mantra you’ve heard before: Work on your business, not in it. Easier said than done, right?  But, says Mandi Ellefson, it can be achieved… you can scale up your professional services strategically… by finding the right team to run your day-to-day operations, which frees you up to do the work you enjoy most while growing your business – and profits. As an expert consultant or professional services provider, your business must depend – often completely – on your personal skills, experience, and contacts… at least that’s what you might think. Mandi shares a different mindset and business model, including the clients you work with, that can radically change your business for the better. Tune in to get all the details on that, as well as…  Why and how to make a Big Bold Offers and guarantee the results How to identify the true value drivers of your business The curse of the “Charismatic CEO” and the cure  What you should expect from your clients – and how to know when it’s time to let some go And more 
11/28/201953 minutes, 1 second
Episode Artwork

Impactful Customer Experience

You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience.  It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term. It’s a concept called sales choreography, and I’ll be exploring that topic in depth. One of the most important elements is your positioning, and how it can set the tone for your entire relationship. I’ll go into depth on that, including…  How to set yourself apart from nearly identical competition The only two ways to position yourself as a salesperson What people are really buying when they hire you or buy a product – and how to make them realize it Why you should only create win-win situations with clients  The leverageable information a bit of observation can achieve
11/21/201936 minutes, 56 seconds
Episode Artwork

Adam Lean | Business Financials Simplified

Small business owners have a lot on their plate: marketing, product development, sales, hiring, expenses… that’s a recipe for overwhelm, says Adam Lean. And, all too often, what takes a backseat are the financials– the numbers that gauge the true health of your business.Are you living with the attitude of “if I make more money, my finances will take care of themselves,” or “besides, that’s why I have an accountant/bookkeeper, anyways…”? That’s the entirely wrong attitude to have. Adam says if you don’t monitor the right numbers, you’ll make bad decisions and potentially endanger your business. And, that’s something that someone who does your taxes can’t help you with. Adam shares the three metrics you should focus on first, as well as…  When – and why – more sales doesn’t equal more profits How to tell if you’re just “buying yourself a job” or truly running a business  Creating the customized financial “scoreboard” you need to make decisions  Overcoming the #1 thing all business owners struggle with And more
11/14/201935 minutes, 13 seconds
Episode Artwork

Frank Bria | Stop Trading Time for Money

When you charge clients by the hour or project for your consulting or professional services, you end up trading your time for money, says business building and marketing expert Frank Bria. And you, as one person (or even if you have a small team), can only do so much. In fact, you probably do too much for some clients “off the clock.”  That means your profit potential is limited.  But you can increase your revenue – and profit margins – if you change your business model, leveraging your skills and experience in order to create something once and get paid and paid again. Plus, the business doesn’t depend on your presence at all times. Frank shares how you can radically change your business and finally experience the ultimate freedom of being an entrepreneur. Tune in to find out…  The right way (for you and your clients)  to do group coaching How to make sure you know your clients’ end goals – and how to address them A strategy for delivering your services in a scalable way The biggest mistake consultants make when working with clients And more
11/7/201944 minutes, 21 seconds
Episode Artwork

Skip Weisman | Creating Championship-Level Company Culture

Skip Weisman specializes in helping small businesses radically transform their work environment, making for a more positive and productive company culture – which boosts profits. Skip draws from his own journey as he advises clients as they make this type of shift. After 20 years working in pro baseball, serving as CEO for five different franchises, he needed a change. He turned the page to the “second chapter” of his life with a new career as a speaker and business consultant. One of the pillars of his strategy is employee engagement. He takes a controversial approach in which the boss shares information with the rest of the team that most entrepreneurs keep secret. We go in-depth on that point and also talk about…  The challenge – and relief – of getting into the second chapter of your life How to create team that reduces your stress and increases profits The two support systems every entrepreneur needs, especially when times are tough  Escaping the business owner’s isolation chamber  And more
10/31/201939 minutes, 53 seconds
Episode Artwork

Lead Generation Thinking

Every business needs marketing to bring in potential new clients. But there is no one “right” way to market your services… no one-size-fits-all solution to get new leads… not even for very similar businesses in the same industry or niche. What marketing strategy will work for you? To figure it out, you have to take stock of your business objectives, then you tailor your marketing to achieve those goals. It’s a little more involved than that, of course.  But put in the effort to create a personalized strategy now, and it will pay off in a steady stream of quality leads coming to you in the long term. Tune in to find out more, including…  Why you need to get realistic about what the latest Internet marketing strategy can and can’t do Creating a marketing strategy that attracts your ideal client The key ways marketing products is different than marketing services The two types of prospects every business has And more
10/24/201929 minutes, 3 seconds
Episode Artwork

Jonathan Keyser | Collaboration + Community Instead of Competition

Do you have to be cutthroat to be successful in business? No, says Jonathan Keyser, not even in the most competitive industries. He knows from personal experience. For a long time, he was ruthless as he built his commercial real estate career. But he was also miserable and knew there had to be another way.  When he started helping others… being of service… he was more successful than others. He shares how he formed this philosophy and how it works in the real world, as well as…  The three parts of transforming your business with selfless service How he’s transforming the commercial real estate industry Where to find your “community” – and how to help them The best way to get the most valuable referrals And more
10/17/201940 minutes, 27 seconds
Episode Artwork

Book Referral Strategies

Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth. There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take the time and effort to refer you to their network. They’re hesitant… scared even to put themselves out there because it seems like “selling.” That’s why you take the referral process out of their hands and do it yourself. I share the process for doing that. It’s a system that brings in a steady stream of quality referrals. I’ve never shared this with anyone, anywhere. Get all the details on that and much more, including...  What to do once you’ve made first contact with a potential new client Leveraging human nature to get better – more – referrals Yet another reason you should write a book  Why you should never “ask” for referrals directly Widely neglected methods for effectively landing and building rapport with valued long-term clients  
10/10/201926 minutes, 36 seconds
Episode Artwork

Jeff Prager | The 7 Numbers to Watch for Your Business

“If you run your business based on generally accepted accounting principles, you'll probably go broke.”  That’s a pretty strong statement from a CPA. But when wearing his hat as a serial multi-million dollar entrepreneur (among his companies was Ashworth Golf clothing), Jeff Prager discovered that business success didn’t depend on typical financial metrics that your accountant is probably dutifully reporting.  Instead, he looked to seven key numbers, including one for which many organizations get a failing grade… and don’t even know it… and certainly don’t know how severely it’s impacting their bottom-line.  We get in-depth on those key indicators, as well as…  Why, as an owner, you should be a visionary… not a firefighter The simple spreadsheet that can run your business The only financial advisor you can trust  Why focusing on profit is the worst thing to do And more
10/3/201936 minutes, 25 seconds
Episode Artwork

Getting Attention

As a business owner, you have any number of ways to market your services. But forget all the fancy online marketing tricks or expensive ad campaigns.  At the heart of your marketing is a technique that costs little, if anything, in dollars… and brings your business to the attention of the highest value prospects – who are essentially pre-qualified. But before you get there you have to be really clear on a fundamental part of your business and how you serve customers. I show you how to craft your messaging to account for that so prospects always “get it” quickly. Tune in for all the details on that, as well as… A reason to have a podcast you never probably considered The only marketing channel you need for your service-based business The 3 components of the Attention-Getting Ladder Tips for creating a clear marketing message  And more
9/26/201923 minutes, 11 seconds
Episode Artwork

Wendy Weiss | Cold Calling Dos and Don’ts

Many people are reluctant to make cold calls. In fact, they’ve convinced themselves it doesn’t work… or that it makes them look desperate. But, says Wendy Weiss, those folks just aren’t doing it the right way. Cold calling can be incredibly effective if you do two things before you ever pick up the phone. Cold calling that brings in leads and sales is not about volume, says Wendy, it’s about value. And even professional service providers and other “authorities” in their niche can benefit. We unpack exactly what that means and also discuss other nuances of a winning cold call strategy, as well as… How to target the right people for cold calls How to spot a successful salesperson early on  Why prospects are selfish – and how to take advantage of that  The importance of simply “showing up” And more
9/19/201946 minutes, 54 seconds
Episode Artwork

The 3 Orbits of Potential Customers

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit. You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk… I go in-depth on that channel and also talk about…  The 3 purchases that every client makes Harnessing the power of the human voice in your marketing  Creating content that grabs attention How to pre-sell your prospects And more
9/12/201924 minutes, 52 seconds
Episode Artwork

Jonathan Levi | Your Most Undervalued Entrepreneurial Resource

Your most powerful tool for improving your business is… between your ears, says Jonathan Levi of Superhuman Academy. Jonathan says most people don’t even realize what their mind is capable of and don’t use it anywhere near its full potential.  But, with proper training, you can make better, faster decisions… see opportunities where others don’t… and find the quickest way around obstacles. Jonathan shares the brain-boosting strategies he’s developed to tap into this resource. It’s a style of learning that offers a revolutionary way of taking in and processing new, valuable information so you better understand and retain it. Tune in to find out…  The most important element in effective learning Speed reading techniques that work and memory tricks you can master The top 3+ most powerful accelerated learning methods Entrepreneurship versus the greater good And more
9/5/201929 minutes
Episode Artwork

Monetize Your Podcast

If you’re a small business owner or professional service provider – you need a podcast. It’s a powerful tool to reach your target audience and let them get to know you. But that’s just one of the many ways – most of which you probably haven’t considered – podcasts can help you grow your business. It’s time to reconsider your view on marketing with podcasts. One of the biggest misconceptions? The larger your audience, the more money you make. I’m going to talk about ways to monetize your podcast even with a tiny audience and create a high ticket sales opportunity with every guest you have on. Tune in to discover… Why the podcast sponsorship model doesn’t work The three types of people you should interview How to turn podcasting into the ultimate networking tool The biggest myths about monetizing podcasts And more
8/29/201929 minutes, 7 seconds
Episode Artwork

Jon Schumacher | Developing a Motivated Mindset

Years ago, Jon Schumacher saw the writing on the wall. One of his most effective marketing channels was going away. So he had to pivot to continue to talk with his audience, and he found that through webinars he was able to reach thousands at a time.  We talk about the nuts and bolts and mindset behind making big shifts like this. He shares his tricks for hosting a well-attended webinar that compels the audience to take action, as well as how the attitude you adopt influences how you adapt to any big changes in your business.  Jon says an intrinsic motivation to succeed is what keeps him going, even when things get tough. It’s a mindset he says you can learn and will see you through even the biggest failures. Be sure to tune in to find out…   The difference between selling a product or a service via webinar How to get big audiences full of prospects ready to take action for your webinar  The 3 main elements you need for an effective client acquisition strategy When the size of your webinar audience doesn’t matter And more
8/22/201935 minutes, 16 seconds
Episode Artwork

Speed of Implementation

What do you do when you have new ideas to improve your business?Unfortunately, too many entrepreneurs prefer to perfect the concept first or let the idea percolate just a bit more. In most cases, that new idea, which could be a breakthrough, is never implemented and is soon forgotten.There are ways to make sure you keep the momentum of your ideas… to find out sooner rather than later if they’ll work or how to improve them. And when you do that, you can see a radical change in your business.Tune in to discover… Why you should avoid perfection at all costs The dangers of over-planning – and how to avoid them Walt Disney’s most valuable business advice The first step you can take to act on any new idea And more
8/15/201917 minutes, 20 seconds
Episode Artwork

Kathy Boyle | The Thing That Entrepreneurs Don’t Want to Talk About

You’ve built a successful business. Things are running smoothly with you at the helm. But what happens if you get sick… you want to retire… or, god forbid, you die unexpectedly.  What happens to the business? What happens to your legacy? To your family? Too many entrepreneurs are too focused on the here and now, says Kathy Boyle of Chapin Hill Advisors, and don’t plan for the future. Turns out without them in charge, there is no viable business. Most business owners don’t like to think of their own mortality, but that’s where Kathy comes in to ask the tough questions. We talk about… What you should be doing now to prepare your business to be sold The systems you need for a successful transition financially and emotionally Why you must make yourself “unessential” to your company Ways to legally protect your legacy from the IRS And more
8/8/201945 minutes, 56 seconds
Episode Artwork

Shane Barker | Real Influencer Marketing That Works in 2019

When you hear “influencer marketing,” you might picture some photoshopped celebrity on Instagram, flaunting a new lip gloss on a tropical beach to a fawning teenage audience.   But that’s just a cliche, says Shane Barker. This specialized type of marketing actually works in hundreds of niches with hundreds of different types of audiences. But it’s not just a matter of giving an influencer a product to show off – that boat sailed away years ago.  Real influencer marketing, in which you can see return on investment, requires a strategy. And it’s not just for big brands, says Shane. Small businesses can get in on the action.   We talk about the influencer marketing strategies working today, as well as… Why the number of followers doesn’t matter  The right metrics to watch to measure influencer marketing success    How Facebook, Instagram, and other platforms can ruin your business overnight (and how to prevent it)    What “engagement” really means and how to make sure it’s authentic   The rise of the micro-influencers    And more
8/1/201948 minutes, 32 seconds
Episode Artwork

Lori Michele Leavitt | Creating Your Own “North Star”

The only constant in business – in life too, for that matter – is change. It’s how you confront change that matters.  For Lori Michele Leavitt, the “Pivot Catalyst,” that means careful and considered decision-making. Your next step could be bold… you might even make a complete 180 degree turn.  But, says Lori, you don’t have anything to fear if you’re in the right “environment.”  We unpack all that, as well as…  The 6 indicators that tell you if your business is moving forward The group every entrepreneur needs to learn from and “lean on”  Discovering the people you don’t need in your life (and they could be very close to you)  The key difference between consulting and coaching And more
7/25/201938 minutes, 2 seconds
Episode Artwork

Adam Lean | Getting Trapped “In” Your Business

Adam Lean is really all about working on our business, not in our business. Easier said than done when you’re already so busy. But to keep the lights on… and to have a company that lasts with a bright future, it’s essential.  Adam, founder of Strategy Scout, shares his strategies for being able to figure out what moves the needle most and how to concentrate your efforts there for maximum impact. He also mentions a way that many business owners look at their money that misleads them horribly about their financial situation.We take a deep dive into that, as well as…  The 3-step business turnaround plan – and the red flags to watch for on the way The Amazon ad Google strategy for growth any company can follow Creating a “stage appropriate” marketing strategy The cashflow strategy most entrepreneurs miss And more
7/18/201932 minutes, 22 seconds
Episode Artwork

Susan Lassiter-Lyons | Never Put the Money “Back” Into the Business

Susan Lassiter-Lyons, founder and publisher of TheIncomeInvestors.com, was all about real estate, even after the 2008 crash. But then she came to a realization that she had all her eggs in one basket.  So, she decided to diversify and seek out new opportunities to ensure the money she was making was effectively working for her.  Along the way, she discovered that reinvesting all her money back into her business was by far not the best model. And she could find much better returns… and still grow her company. Even better she’s found a way to create passive income that means she doesn’t have to work if she doesn’t want to. We take a deep dive into that, as well as… The absolute best trait of any entrepreneur Why your next step doesn’t ever have to be a giant leap The 80-15-5 Bucket Investment Strategy  How to build an “Anti-Fragile” Portfolio And more
7/11/201939 minutes, 24 seconds
Episode Artwork

Sarah Santacroce | Business Networking for Introverts

Many entrepreneurs don’t realize the true potential of LinkedIn to boost their online presence, be recognized as experts in their field, and, in the process, increase their ability to attract leads and sales. LinkedIn specialist Sarah Santacroce aims to change that. And it’s not about using high tech tools or third-party apps to bring in thousands of leads.  She uses a more personal – and much more effective – approach to connect with potential clients and customers. We talk about that, as well as… Why automated lead generation doesn’t work The right way to build genuine relationships on LinkedIn What you’re doing wrong with your LinkedIn profile How introverts can thrive on LinkedIn And more
7/4/201940 minutes, 57 seconds
Episode Artwork

Tom Vincent | The Business of Coffee

A successful coffee shop must have great coffee. That’s a given, says Tom Vincent, founder of the Texas Coffee School.  But, says Tom, a coffee shop has to offer so much more to bring in customers… and we’re not talking scones and biscotti or comfy couches. Tom outlines how to differentiate one coffee shop from all the others in today’s crowded marketplace. Those lessons apply to startups in any industry.  The first one: your product is not what you’re really selling. Tune in to find out… Why your business shouldn’t be like a Chinese restaurant The eco-system of success A simple secret for making the decision for your future customer Having the best product in the industry doesn’t matter if you don’t do this And more
6/27/201948 minutes, 41 seconds
Episode Artwork

Paul Rush | Three Unexpected Areas to Focus on to Create Your Business

You build a business quickly… and then hit a wall. No more growth. You flatline. Paul Rush, Founder and CEO of Substantial, is a veteran entrepreneur who’s faced that problem more than once.  He shares how he pushed through. And it turns out that there are three key strategies to overcoming those obstacles and pushing on to the next level. One thing to realize is that failure isn’t failure – it’s actually opportunity. We also talk about… How to find your REAL purpose – and act on it (it’s not always obvious) Techniques to make real connections when technology separates us Why you must create a vision and mission – and how to do it The 3 key things he’s doing when creating his next business And more
6/20/201933 minutes, 52 seconds
Episode Artwork

Nicole Middendorf | The Team You Need to Propel Business Growth

As a financial advisor, Nicole Middendorf of Prosperwell Financial often feels more like a psychologist. She finds she has to change her clients’ mindset about money… and even gets involved in a sort of couples counseling.  We talk about that, as well as the roundabout career path that got her to where she is today, why she wouldn’t trade it, and what she learned along the way that she still uses in her current business. Plus, we talk about her refreshing take on the traditional “bucket list.” Tune in to find out… The first employee you should hire What should be the ultimate goal for every business owner – that has nothing to with money How your spouse should be involved in your business Why driving a race car in Las Vegas had a huge impact on her business And more
6/13/201929 minutes, 49 seconds
Episode Artwork

Brendan Hufford | Shattering the Biggest Myths in SEO

SEO is the big buzzword in Internet marketing these days. But the majority of the apps, plugins, and “tricks” you hear about are just smoke and mirrors, says Brendan Hufford, SEO Director at Clique Studios. To get that high Google ranking and the resulting traffic to your website you need a more methodical, thoughtful approach… and it’s actually easier to do. Plus, SEO isn’t the only element you need to succeed. We unpack that strategy, which requires no expert knowledge or hired experts. He also tells us about one of the biggest life lessons he learned from one of his mentors that propelled his business forward: focus on what actually matters – and it’s not money. Tune in to discover… How to create a marketing funnel that understands your audience The cluster content model The danger of forgetting about self-care – and the impact on your life and business Why failure is not always a learning experience And more
6/6/201948 minutes, 6 seconds
Episode Artwork

Deb Calvert | The Detours on Your Success Path

Before you can be an effective leader, there’s one member of the team you have to get “buy-in” from first, says Deb Calvert, founder of People First Productivity Solutions. Hint: It’s not a top manager or key employee.We also talk about what many business owners perceive as a “necessary evil”: sales. But that’s exactly the wrong way to think about it, says Deb. We talk about the attitude you need instead if you want to propel business growth and preserve your core values.  We also cover how you should think of buyers – and how to talk to them without being “sales-y.” It’s easier than you think. Listen in to discover… The “detours” that put you on the right road to success Careful decision-making strategies without analysis paralysis The questions that build trust with buyers How incentives for your salespeople can sabotage sales goals And more
5/30/201938 minutes, 1 second
Episode Artwork

Bert Martinez | The Most Effective Marketing for Small Businesses

We’re having conversations with ourselves all the time. Unfortunately, says Bert Martinez, often that self-talk is negative… and impacting your ability to achieve goals and build your business. Bert, who consults with Fortune 500 companies, as well as small businesses, shares his simple technique for achieving a positive mindset that helps you solve problems and push past obstacles.  He also talks about the type of marketing small businesses should avoid and the one that actually makes them money – and it’s affordable, too. Listen in to find out… How to recognize when your ego is getting in the way – even sabotaging your success Strategies for delivering real value to customers (which you probably aren’t doing now) What really motivates people to buy – and how to harness it A step-by-step process for creating life-changing affirmations And more 
5/23/201946 minutes, 43 seconds
Episode Artwork

Doug Hall | The Sherpa for Entrepreneurs

Doug Hall believes in entrepreneurship… he believes in entrepreneurs. And with his business, Resources for CEOs, he strives to help them overcome the challenges that are holding them back from getting everything they want out of their business. It’s not just money. But the freedom to live their life. We talk about how to get there, including a unique “operating system” for companies that has nothing to do with software… but is so necessary when a business gets more complex as it grows. Listen in to discover… The value of looking back to where you started The only real reason you’ll actually make significant change  The self-imposed limits in processes and mindset you don’t realize you have Creating a shared language for your team And more
5/16/201941 minutes, 5 seconds
Episode Artwork

Liz J. Simpson | A Journey of Self-Discovery Through Sales

Many business owners, especially professional service providers, downright fear selling… or they think of it as a necessary evil.  Liz J. Simpson, founder of B2B sales consultancy Stimulyst, helps them embrace sales - and make it easy and fun.First, with techniques for changing their attitude. Second, with tools and techniques that anybody can use to boost their business development efforts and land high paying clients… even if you think you’re “bad” at selling. We also chat about… Overcoming the #1 barrier to selling How to truly get to know yourself – and how it changes your business The unexpected benefits of meditation Controlling the Buyer’s Journey And much more...
5/9/201940 minutes, 38 seconds
Episode Artwork

Drs. Ellyn Bader and Pete Pearson | Being Curious Instead of Furious

As they build a business, most entrepreneurs don’t understand just how much that process can impact their marriage, say doctors Ellyn Bader and Peter Pearson, co-founders of Silicon Valley’s The Couples Institute and married couple for 36 years. The good news is that the strategies to make for a successful relationship at home… also work in the business world. We talk about setting priorities, the importance of acknowledgement and appreciation, and taking ownership, as well as…  The 5 Fs of a successful marriage The right type of “date night” The only way to create lasting trust When one-sided decisions are a good thing How much you should tell a spouse about business problems And more
5/2/201939 minutes, 10 seconds
Episode Artwork

Tracy Enos | What You’re Doing Wrong on LinkedIn

In 2014, Tracy Enos fired all her digital marketing clients to focus on LinkedIn consulting… and has been unstoppable ever since. But she’s no ordinary LinkedIn expert. She’s not a big fan of the “shiny” tools that bring in views, likes, and comments – and help your posts “go viral.”  She focuses on things that actually turn into dollars for her clients’ businesses. We discuss the foundation of a solid LinkedIn strategy for marketing your business – which might mean totally revamping what you’re doing now. Tune in to find out… How to “channel” – then attract – your ideal client LinkedIn tools to use… and those to throw out Why a smaller list of prospects can be more profitable The only way to create value – and start real conversations – with your LinkedIn marketing And more
4/25/201945 minutes
Episode Artwork

Allison De Paoli | Fixing the Healthcare System One Company at a Time

Healthcare and insurance is on everybody’s mind these days, for both employees and employers. There don’t seem to be any easy answers in this great national debate. Allison De Paoli is making a difference among her clients by making health coverage affordable and effective. She’s making it more efficient and cutting unnecessary costs without sacrificing quality coverage that makes you a competitive company in the marketplace and employer people love to work for. Get your health coverage sorted out, says Allison, and you can radically grow your business and thrive. She talks about strategies that have become available in recent years to make that possible, and also… The real reason for the stagnation of wages in the U.S. How healthcare is set to change again in the coming years – and who the big players will be Strategies to take advantage of the radically shifting health insurance market The legal issues employers must watch out for with pharmacy and healthcare  plans And more
4/18/201935 minutes, 27 seconds
Episode Artwork

Andy Paul | The B.A.L.D. Formula for Authentic Sales

It’s something every professional service provider or entrepreneur learns very quickly after they start their business, says Andy Paul:They have the education, the experience, the expertise… they’re good at what they do.But they don’t know how to sell their services… maybe they’re even afraid or ashamed to sell. But this founder of The Sales House has the antidote.He says method, training, and process has its place in sales excellence… But he also advocates another secret ingredient. We talk about what that is, as well as… Where true mastery of any subject comes from Why luck doesn’t exist but being lucky does How self-development trumps formal training The B.A.L.D. Formula for sales excellence And more
4/11/201930 minutes, 50 seconds
Episode Artwork

Scott Reib | Your Lawyer as a Business Coach

Most people only seek out legal help as a last resort, when the proverbial “house is on fire.” Big mistake, says Scott Reib, because most matters could be handled simply and inexpensively.  Scott tells us about one key change he’s made when charging for his services that attracts more clients – and keeps them happy enough that they come back again and again. It’s a business model that many professional service providers could adopt to work less and make more money. We also talk about… The skills your lawyer should have beyond legal expertise Serious legal issues many small businesses unknowingly neglect What you must do before signing any contract (and hopefully you’re using contracts!) How a lawyer can help you grow your business And more
4/4/201933 minutes, 26 seconds
Episode Artwork

Beth Hendler-Grunt | Hiring Interns and Recent Grads

If you’re a parent, especially if you have a kid in college, you can’t miss this episode. Same with any companies that might be hiring now or in the future.  Beth Hendler-Grunt, of Next Great Step, is a career coach specializing in helping recent college grads land that all important first job… which can set the stage for their whole career. She shares what students should be doing right now to prepare, even if graduation is years away. Just having a great degree is not enough anymore. That won’t set you apart from other applicants, says Beth. At the same time, she explains why employers shouldn’t be so afraid to hire right out of college. As an entrepreneur, Beth also highlights how to make sure your business idea has a ready market and you have the right resources – and people around you – to grow.  Tune in to find out… Where 80% of jobs can be found The student and employer mindset mismatch How social media can sabotage the job search One of the biggest fears young people must face to get ahead And more
3/28/201930 minutes, 47 seconds
Episode Artwork

How to Confidently Raise Prices (and Avoid Discounting)

Back in my engineering days pricing drove me nuts. There was this thing known as a “market rate”—the sort of standard within the industry for what you should charge.But I didn’t like the standard. It didn’t leave much profit, and it was driven by the firm that was willing to sell their time for less.And, there’s always someone who will choose to sell for less.For a long time that really......pissed me off.What was wrong with them?!!! 😖It took some time, but I finally realized that the market rate had no bearing on what we choose to charge our clients.In the process, I stumbled upon some well known, yet seldom used principles that lead to better fees.In this episode, we’ll tackle them. The mindset that leads to higher fees. Why clients complain you’re too expensive and how to respond. How to avoid discounting when clients ask, “Is that the best you can do?” The best way to present your fees. Why bonuses are useful, even in service businesses.
3/21/201921 minutes, 54 seconds
Episode Artwork

Frustrated when prospects ghost you?

In this week’s episode of the podcast, I tackle a question that has come up several times lately…“How can I connect with potential clients, without spamming them with cold emails, calls, or LinkedIn requests…and actually get them to reply?”Great question. In this episode, I’m going to show you how I reach out to prospects, and not only get replies but get excited, enthusiastic replies…they want to talk with me!!And it’s based on one, simple business truth—you need a relationship before you ask for money.Most of the stuff you see out there has it the other way ‘round.Don’t fall into that trap.Listen to the podcast now…-Steve
3/14/201923 minutes, 53 seconds
Episode Artwork

Thane Marcus Ringler | The Self-Awareness Gap

The very best professional athletes are famous for their focus. In business, focus is a key to success but not the way you’d assume, says Thane Marcus Ringler. One element is take what our mentors and teachers have taught us and take it to the next level. Thane shares how you can make that leap and propel forward progress by being… simplistic.  He says the key is a way of thinking – a mental model – too many people neglect, especially in our always-connected world.  We explore that in-depth, as well as… How a Plan B can sabotage your success The one thing that will teach you the most about your business What unlocks true creativity 3 Steps to mastery – and what mastery really is And more
3/7/201947 minutes, 15 seconds
Episode Artwork

Follow-up (without being a pest)

Yesterday, I was on a webinar and my friend Jim Padilla shared a picture of a cute little bear cub. It was standing on it’s hind legs in a beautiful mountain stream. You could see the cool water splashing around the cub. And, inches away, in mid-air was a mountain lion, on the attack….The mountain lion was completely focused on the bear cub, which, it turns out is a problem. In the background of the photo is the big, mean, and angry mother bear, charging towards the mountain lion.The point of all this is that sometimes, we get distracted by small things, and miss the more important thing right in front of us.Today’s podcast episode is a follow-up from Saturday’s article on The Myth of Large Markets. Today we’re talking about how to follow-up and communicate with your Target 100 list of future clients. AND, do it without feeling like you’re bugging people.If you haven’t read the article, don’t worry, this episode will still make sense (but do go read it soon).
2/28/201929 minutes, 46 seconds
Episode Artwork

Paul Jarvis | Scaling Up Without Growth

Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing. In a world obsessed with explosive business growth, Paul also has a more cautious take that still makes for a profitable business. The key element: the relationship you have with your customers. Along the way he discovered something that’s more useful in business than education, training, or experience. We unpack that and also discuss…  Scaling up your business without growth Being your true self to your customers How to avoid “selling” but be more profitable The sometimes-awkward transition from services to products And more
2/21/201946 minutes, 57 seconds
Episode Artwork

105: Adam Schaeuble | Transforming Your Business and Body

How do you go from the lowest of low points to reaching your most important goals? One decision at a time, says Adam Schaeuble, a.k.a. the PHD (Previously Heavy Dude). Adam shares how he achieved a remarkable physical and business transformation by doing at least one thing every day. And you don’t have to be in dire straits to make it work.  His strategies work when your business has plateaued, goals seem out of reach, and you can’t seem to motivate yourself to make it happen. He shows you how to move the needle consistently and sustainably. And we also talk about… The power of the Lifestyle Rehabilitation Statement The right way to use affirmations Why you shouldn’t have “days off” The challenge every entrepreneur should take on And more
2/14/201937 minutes, 54 seconds
Episode Artwork

104: Jason Resnick | Follow the Money

The true freedom of freelancing can seem out of reach at times, especially at the beginning. Jason Resnick knows all too well that you have to remember you’re building a business as a foundation for the lifestyle. A big part of that – and securing long term clients and reliable income - is setting yourself apart from the competition. Jason also shares how he is able to form mutually beneficial relationships with clients. We talk about…  Avoiding the feast-or-famine cycle  The clients you must say “no” to Picking a profitable niche The personalized client experience Why the money is in the follow up And more
2/7/201940 minutes, 10 seconds
Episode Artwork

103: Michael Roderick | 3 Steps to Accelerate Your Referrals

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way. Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business. Michael has tips for finding and capturing the audience that will help you build your business with solid referrals. You’ll have to do some work on your mindset and your messaging.Tune in to find out… The 3 basic elements of a referable brand What you must do when faced with tough times How memory impacts marketing Why simplicity always wins And more
1/31/201932 minutes, 41 seconds
Episode Artwork

102: Adam Honig | Science Fiction Sales

In general, salespeople don’t like when technology is applied to the sales process, says Adam Honig. It cramps their style. But, as founder and CEO of Spiro Technologies, Adam has found a way to inject the latest tech in order to move prospects through the pipeline faster and easier… in a way that sales teams embrace.One way is to give each salesperson a very specialized type of assistant – that’s not even human. We find out how it works and how you can get started, as well as discuss… CRM taken to the next level, and then the level beyond that  How to make sure your goals aren’t abstract (and unachievable) A method for qualifying top prospects automatically The best way to find out what’s wrong – and what’s right – with your sales process And more
1/24/201933 minutes, 56 seconds
Episode Artwork

101: Jason Blumer | The Real Measure of Podcast Success

Jason Blumer, of Blumer CPAs, specializes in helping creative, service-based companies go beyond the founder by putting together a team, one that must grow for the business to grow. But you can’t hire just anyone. And you can’t manage and lead 20 people like you did five. Jason has solid strategies for making that transition, creating a strategy for consistent growth…and having the patience to let the process work.We unpack that in detail and also talk about how Jason has leveraged podcasting to take his own businesses to the next level…Tune in to learn about…  Busting through your growth ceiling Why you should only work with “unfriendly” business coaches The ultimate accountability partner The #1 rule for a successful podcast (how many people listen doesn’t really matter) And more
1/17/201944 minutes, 10 seconds
Episode Artwork

How to Use a Podcast To Get Clients - 100th Episode

We just hit 100 episodes!! Thank you for being a part of the journey.In this episode, I share the big lessons I’ve learned after 100 episodes on how to use a podcast to get clients.Here’s what I cover… The role of a podcast in your marketing (it’s not what most people think). How to judge success. Why a podcast is the best “door opener” in your toolkit. How to stay interesting and relevant to prospects (without creating a bunch of content yourself). And so much more…
1/10/201919 minutes, 52 seconds
Episode Artwork

99: Jim Padilla | The Park Bench Sales Approach

Jim Padilla, business coach, sales expert, and founder of Gain the Edge, says most people are going about sales all wrong.For one, they buy into a myth about how a business is supposed to grow that actually stalls growth – and causes unnecessary stress and worry.If you’re uncomfortable with sales… if you feel you must follow a rigid sales system to be successful… you need to hear the alternatives Jim advocates. They’re more effective – and easier to do too.Listen in to find out… How to ride the Sales Waterfall 5 things you must understand about your prospect Ways to overcome the fear of rejection in sales (that you don’t know you have) The 4 stages of the sales process – and the stage to always skip And more
1/3/201933 minutes, 30 seconds
Episode Artwork

98: Arthur Joseph | 7 Rituals for Effective Communication

When you talk to people, it’s not just the words that matter, says Arthur Joseph. How you say something is just as important - if not more. Arthur teaches this Vocal Awareness through his Institute of the same name.Communication is part of everyone’s business – and life. So you’ll want to pay attention to what Arthur has to say about how to create belief, trust, engagement, and more just by changing the way you speak.This works one-on-one in-person, during webinars and podcasts, over the phone, in speeches, and beyond. We talk about how to implement Arthur’s techniques; he even shares vocal warm-ups and exercises you can use right now.Tune in to find out… The only two decisions in life that matter How to become a Pragmatic Visionary The “Underlining Technique” for putting presence in your voice Ways to eliminate white noise from your conversations And more  
12/27/201837 minutes, 39 seconds
Episode Artwork

97: Jennifer Dawn | How to Optimize for Profit in 2019

What makes for a successful business? Coach, author, and speaker Jennifer Dawn says too many entrepreneurs need to change their idea of what success really means, as well as the mindset and practical strategies they’ll use to achieve it.Jennifer has built two multimillion-dollar companies (with a third on the way) and even had tremendous success in a corporate position (although the experience still soured her from ever going back to that world).Her passion is helping entrepreneurs find the same level of success without sacrificing what’s most important. One essential element is something Jennifer says 80% of entrepreneurs don’t do. We take a deep dive into that, as well as… How to use bad experiences to bounce back Making your own rules as an entrepreneur Why you can’t hold yourself truly accountable – and who to turn to The wrong way to set goals (that you think is right) And more
12/20/201842 minutes, 41 seconds
Episode Artwork

96: Robert Hartline | How to Multiply Your Productivity (and virtually eliminate email...really!)

With 400 employees spread across dozens of locations, Robert Hartline has spent a lot of time thinking about how to communicate his vision to his team… and have them communicate effectively with each other.Robert, a serial entrepreneur who splits his time between Nashville and Costa Rica, has ditched email for the most part… he hates phone calls. And now company-wide they’re using an app that allows them to stay focused, minimizes interruptions, and ensures they just plain get things done.We also talk about how he deals with employees who aren’t engaged with their work - no, he doesn’t fire them – and much more.Listen in to find out: Strategies for solving problems, not situations A “scientific” approach to solving business problems How to use data to find out which employees haven’t “bought in” Why the best leaders are like drug dealers And more
12/13/201842 minutes, 16 seconds
Episode Artwork

95: Jay Lucas | What Positive Thinking Really Means

Jay Lucas’s positivity is infectious. It’s no surprise, he says that the root of success is how you view the world. We explore ways to stay optimistic even when faced with even the most difficult situations.Jay has used his philosophy to excel in government and business, including his work today with the Lucas Group, which works with private equity investors to grow companies.But advising and building businesses isn’t his only passion. He’s also involved in a creative community revitalization project that’s very close to his heart.There are lessons there that struggling small towns across the country could learn from.Tune in to discover… How – and why – to turn thoughts into things Unlocking potential you don’t know you have Winning the genetic lottery - and how to invest the proceeds The advantages of “distributed” work And more
12/6/201837 minutes, 9 seconds
Episode Artwork

94: Tina Forsyth | The Cure for Restless Entrepreneur Syndrome

These days it’s common for businesses to have “virtual” teams spread across the country… even the world.But when Tina Forsyth coined the term online business manager back in 2008 and wrote her first book on the topic, she was a pioneer in the outsourcing space.She continues to innovate, helping business owners find the right people they need to run and grow their business.We talk about how to find those key people, as well as… Creating a business that doesn’t need you around Where to find (and how to recognize) employees better than you The two mindsets of outsourced employees (one you must avoid) When delegating goes bad And more...
11/29/201842 minutes, 41 seconds
Episode Artwork

93: Mike McDerment | Escape the Time for Money Trap and Finally Get Paid What You're Worth

Mike McDerment didn’t know much about accounting – the nitty-gritty stuff, at least – when he started FreshBooks out of his parents’ basement. He feels that his “inexperience” was an asset as he grew the business. It also inspired his strong views about how professional service providers should be billing for their work. Too many, says Mike, take an approach that leaves clients unhappy and the provider losing money. He has come up with a simple – yet controversial – alternative. We also talk about a resource he leaned on heavily when obstacles popped up as he grew his business, as well as… Why billing hours can kill your business The unexpected danger of having one big client (especially if they’re really big) How to get paid the same for doing less work Why expertise can sometimes sabotage your problem solving And more
11/22/201835 minutes, 54 seconds
Episode Artwork

92: Jesse Cole | The “It’s Show Time” Approach to Business

Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention. And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team. He packs it all in his philosophy for his company, Fans First Entertainment. We talk about… How to get buy-in from employees for your “abnormal” policies Why you should put on a “show” for your customers – and how to do it Strategies for drafting the right team for your company Avoiding the “Comparison Trap” when growing your business And more
11/15/201831 minutes, 46 seconds
Episode Artwork

91: Jay Baer | The Biz That Doubled in Size with No Ads

Word of mouth can be responsible, at least in part, for 50% to 91% of your sales, depending on your industry. But, says Jay Baer, are you under the mistaken impression that word of mouth is something that just happens? Jay, digital marketing pioneer and co-author of the new book Talk Triggers, shares techniques for ensuring that word of mouth happens “on purpose” and has a measurable and major impact on your sales. It’s all about grabbing your prospects’ attention and wowing them, without gimmicks. Tune in now to find out… Why customers are your best marketing department When marketing “tricks” go too far How to really think like a consumer The conversations that turn prospects into customers
11/8/201839 minutes, 30 seconds
Episode Artwork

90: JV Crum, III | The Magic Million Dollar Mark

You don’t have to sacrifice money to be fulfilled and make a positive impact in the world, says JV Crum, III, bestselling author, podcaster, and founder of Conscious Millionaire. JV specializes in helping business owners go from six figures to seven figures. It’s not about working more… or taking on more clients. It takes a personal transformation and also requires a whole new way of providing your services. We explore what that means and how to do it. It’s well worth the effort when you can work less but make more money… and even have a business you can sell for top dollar. Listen in to discover… The profit potential of the world of “one to many” How to build an asset, not a business Something you can create once… but sell again and again What many entrepreneurs have forgotten about themselves And more
11/1/201836 minutes, 38 seconds
Episode Artwork

89: Kim Butler | Is Everything You Know About Money Wrong?

Kim Butler, co-founder of the Economics Prosperity Movement, is passionate about helping people keep their finances as efficient as possible and spot opportunities to grow their wealth. Often that means taking an unorthodox approach to investing and financial planning…and going against what mainstream financial advisors will tell you to do with your money. So if you take your money out of the stock market and your 401(k), where should you put it? Kim shares strategies using little-known investment vehicles, as well as unconventional ways to use traditional investments for better returns. Tune in to find out… Why you shouldn’t pre-pay your mortgage The morning ritual that will put your whole day on track A little-known danger in your kids’ school The biggest but easily avoidable risk in alternative investments And more
10/25/201837 minutes, 7 seconds
Episode Artwork

88: Maddie Brown | It Could Be Time to “Breakup” with Your CPA

You became an entrepreneur to achieve financial freedom. But, says CPA and financial advisor Maddie Brown, too many business people have a mindset about money that ensures that will never happen. If you neglect your financial records. If you’re not sure how – or how much – money flows from customers to your pocket. If you blame the economy or other “outside forces” for problems. If you’re always on the lookout for IRS letters. If you’re afraid of looking at or even thinking about your finances. Then you need Maddie’s advice…now. (It’s a judgment-free zone.) In the interview, we discuss… The E+R=O equation for achieving your biggest goals How to know if you need a new CPA (many businesses do) The only way to overcome setbacks Using “proactive” accounting to boost revenue The question you must ask yourself about your business now And more
10/18/201831 minutes, 38 seconds
Episode Artwork

87: Nina Cooke | The Cure for Imposter Syndrome

When you’re struggling in business, whether you’re having trouble getting started or you’ve plateaued, the tendency is to blame yourself. But that way of thinking could be the root of the problem, says business transformation expert Nina Cooke.Until she adopted the right mindset, Nina struggled in her corporate career and as an entrepreneur – even though outwardly she had “made it.”She reveals the switch she made that allowed her business to thrive and for her to be much happier on a personal level… and how you can take steps to experience the same transformation.We also talk about… Why everybody isn’t going to like you – and that’s okay Avoiding the fake beliefs that hold you back How to listen to yourself to discover what you really want A simple technique for eliminating self-doubt And more  
10/11/201834 minutes, 5 seconds
Episode Artwork

86: Molly Grubb | The 2-Week Vacation Business Check-In Strategy

You start a business… you run it successfully for decades. But, asks Molly Grubb, what’s your exit strategy?The nightmare scenario – you get to the end and don’t have a sellable business or one you can pass on to the next generation.Molly helps people avoid that situation.Try this exercise: If you took a two-week vacation with no contact with your business… what would happen?If the prospect has you running scared… you won’t be able to sell. But Molly has some solid tips for creating an exit plan, which you should be working on right now.We talk about… How to minimize your tax obligation when selling your business Avoiding tasks that waste time and suck energy Solving the two problems business owners struggle with most A painless process for delegating And more Listen now…
10/4/201830 minutes, 3 seconds
Episode Artwork

85: Scott Beebe | Setting Your Business GPS to Profit

You have goals for your business (hopefully). A good first step.Let’s kick it up a notch, says Scott Beebe, and create your vision. It’s the only way to get what you really want out of your business and your life.Scott, founder of My Business on Purpose, outlines seven things that you must consider when putting together your vision. All these elements work together to create a plan for you to follow and give you the motivation to get it done.You already have your vision, Scott says. You just need help pulling it out of your head.To that end, Scott offers up a free Vision Tutorial during this episode.Tune in to find out… How to be realistic but ambitious with financial goals The North Star you need when things get tough What you should be asking yourself before work each day The unexpected value of outside perspective And more
9/27/201835 minutes, 18 seconds
Episode Artwork

84: Jason Hsiao | The Best Way to Stand Out on Social Media

It’s clear that if you’re marketing products or services online (and who isn’t these days), video has to be part of your strategy, says Jason Hsiao, co-founder of Animoto, an intuitive video creation platform. And here’s why…Market watcher Tubular Insights has found that 64% of consumers make a purchase after watching a branded video. And 51% of marketers surveyed by Insivia say video is the content with the best ROI.Video boosts leads and sales for every type of business.Sure, it can be intimidating. But Jason has some simple tips to create professional looking videos with content you already have. He also shares some great free resources - so stick around until the end.We also talk about… How to stand out in social media with your videos The 5+ most effective video formats The 2 most intimidating things about video – and how to conquer them Taking advantage of the “humanizing” effect of video And more
9/20/201825 minutes, 13 seconds
Episode Artwork

83: Crazy (but simple) strategy to turn forgotten prospects into clients

In all of our work with clients, there’s a theme… And I believe it extends to virtually all businesses… The theme? That you’re sitting on, and ignoring a valuable asset in your business. Your existing database of prospects. The story of leads generated, then forgotten is an epic tale of missed opportunity and lost profit in business. Why? Because it’s damn hard to follow-up consistently. In fact, three big barriers tend to freeze most people before they ever get started… Writer’s Block - As the kid’s say…The struggle is real! Trying to figure out what to say in a newsletter, a simple follow-up email, a LinkedIn message, or even a voicemail keeps many professionals from ever following up. Being Boring - Boring follow-up is almost the same as not following up at all… ‘cause your boring follow up won’t be read. :-( Being a Pest - We all know that it’s hard to annoy a prospect into become a paying client. And you run the risk of being mightily pest-like if you show-up with self-centered, ill-conceived, or salesy follow-up. So, most business owners just punt and do nothing. Yet, they’ll work tirelessly to fill the pipeline with new leads. (The single most difficult and expensive activity in business.) Today, in Part 3 of our podcast “mini-series” on escaping the curse of being “the best kept secret in your market” we bring it all together… Today, I’ll show you how to take what we covered in Part 1 and Part 2, to create “forever follow-up” that does the most important thing you need to have before a sale is made…to create trust. And I’ll explain how to do it without ever putting quill pen to parchment or even mousing-over the Microsoft Word button on your laptop. P.S. After you listen to this episode, take a deeper dive into this topic so you can get it working in your business over at our new mini-site: sellingprofessionalservices.com
9/13/201832 minutes, 31 seconds
Episode Artwork

82: Steve Gordon | How to create momentum in business development

This is Part 2 of our podcast series on escaping obscurity. Today, I share the 3 secrets to creating momentum in business development. Most people look around and see the “overnight” successes that are popular in the business press and on the web, and think that’s normal. The truth is that there is no such thing as an overnight enduring success. All enduring successes in business have a foundation under them, built up over years. The foundation acts like a flywheel and creates momentum that becomes unstoppable… The trick is creating the momentum. In today’s episode I share how to do that (and the one key ingredient that’s hiding under your nose). Listen here… And, if you’ve not gone there yet, you’ll want to visit sellingprofessionalservices.com—a new site where we’ve collected our best thinking on, well…selling professional services. We cover more than what I could share on today’s podcast. -Steve Gordon P.S. If you missed Part 1 of this series get it here. P.P.S. Stay tuned next week…I’m going to show you how to package up everything from the first two episodes and use it in your firm.
9/6/201821 minutes, 52 seconds
Episode Artwork

81: Steve Gordon | Escape from Obscurity

Why “obscurity” is the real enemy in business An old friend once told me there are two types of prospects… The ones you know, and… The ones you don’t know. While that’s trite and true, I think it’s better said this way… There are prospects that know you, what you do, and when to call you… And ones that don’t know you exist. The fundamental problem in business is figuring out how to move people from “don’t know you exist” to “know when to call.” That’s the escape from obscurity. And, if we’re honest, very few businesses make it out of obscurity. They don’t die. They stay in business (often for decades), but never reach their potential. They stay “the best-kept secret” in their market. Today’s episode begins a 2-part deep dive into creating your own escape plan from obscurity. Listen now... -Steve Gordon P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com  
8/29/201823 minutes, 2 seconds
Episode Artwork

80: Jordan Goodman | Secrets of the 12-Year-Old Entrepreneur

Whether you’re in startup mode or trying to get to the next level, personal and business finance expert Jordan Goodman has some solid advice what to do and what *never* to do with your money. There are some funding sources out there that would have been unheard of just a few years ago, including some that you *must* stay away from. It might surprise you to learn you can also contact creditors, ask them to reduce your debt, and… they’ll do it happily. A perfect solution when you’re going through a rough patch. Tune in to find out… The best place to put your cash for an 8% return – it’s definitely not the bank The unique way crowdfunding works for small businesses An easy process to make debt “disappear” Why you might qualify for Storybook Lending And more
8/23/201832 minutes, 32 seconds
Episode Artwork

79: Brian Greenberg | How to Sell Without Selling

Too many professional service providers feel uncomfortable selling, says Brian Greenberg. But you can be a trusted advisor and do right by your clients – and still market yourself effectively. For Brian, that means selling without selling. We unpack what exactly that means and how to do it so you land more new customers and make more money while marketing more efficiently (that means you get to focus on what you love to do). Stick around until the end – Brian gives away a free audio version of his book… and there’s a contest (closely linked to this episode’s topic) to win another great freebie. Check out the interview to find out… How to do business ethically and transparently – and leverage it The question you must ask yourself when making any decision The single best way to secure the right reviews for your business The power of “barnacle SEO” and the best way to implement it And more
8/16/201836 minutes, 20 seconds
Episode Artwork

78: Todd Palmer | How to Build an Inc 5000 Business

You might love your business, says Todd Palmer, but it doesn’t always love you back. Todd, an entrepreneur and business coach, says that it’s what you do when faced with tough times that counts. First, you have to come to grips with a mental block most entrepreneurs have. Second, you can’t be afraid to get help (from the right people and in the right way). Todd almost lost his business about 10 years ago… and went on to have the six-time Inc. 5000 business he has today thanks to completing those two actions. We talk about how you can apply what he learned to your own venture, as well as… How to get clarity when faced with challenges you don’t understand The responsibilities you didn’t know you signed up for as an entrepreneur The power of the Fail Forward Mentality Two sources of help to get through the toughest business problems And more
8/9/201826 minutes, 18 seconds
Episode Artwork

77: Phillip Morgan | Specializing Opens a World of Opportunity

For many professional service providers the decision to “specialize” brings fear of shutting out potential clients. It’s actually the opposite, says author and positioning expert Philip Morgan. When you narrow your focus previously hidden profitable opportunities seem to come out nowhere. Of course, how you go about specializing and the niche you pick have a lot to do with it. Philip highlights some proven strategies to make sure you do it the right way. We also talk about… The Whale Client problem and how to avoid it The “X Factor” that accelerates your success The 5 ways to specialize – and how to pick the right method for you The power of constant communication with potential clients And more…
8/2/201847 minutes, 1 second
Episode Artwork

76: Paul Maskill | From Business Operator to Business Owner

Sixty to 80 hour workweeks… no freedom… scrambling for every dollar. Like many business owners, Paul Maskill found himself working too hard for too little return, financial or personal. Then he made key changes in how he ran his business so he could reduce his workload, boost profits, and live the true dream of an entrepreneur. These days, Paul coaches other entrepreneurs to escape the grind by making the most efficient use of their time.  Check out our interview to find out…  The systems you need so that your business can survive without you  The easy way to start delegating  Tips for escaping the “this is how I’ve always done it” mindset How to figure out your definition of freedom – and what you need to achieve it  And more
7/26/201829 minutes, 17 seconds
Episode Artwork

75: Gavin Zuchlinski | Where to Get Your Best Business Ideas

You have a potential product… service… or tool. Or even just an idea. Gavin Zuchlinski, founder of Acuity Scheduling, says that you shouldn’t try to develop it on your own. He knows you have a resource right under your nose that’ll help you create a winning – and profitable – concept. The lessons Gavin learned when creating his scheduling software apply to every industry, in every niche. He also has tips for how to optimize your schedule to maximize the value your customer gets – and the money you make. By the way, Gavin offers a 45-day free trial of his scheduling software at the end of the call, so stick around until the end.  Listen in to find out… The #1 rule to make any tool or service you create successful How to get in the mind of your customers… when you’re not your ideal customer Why intention can be right but implementation can fall short if don’t take this step The power of continuous improvement And more
7/19/201834 minutes, 58 seconds
Episode Artwork

74: Pam Wasley | The Gig Economy Sector You Should Know About

As an entrepreneur, you can feel pretty lonely. But you don’t have to face your business challenges alone, says strategic consultant Pam Wasley. She highlights a specific type of networking you can use to identify the real issues you’re facing and figure out how to overcome them. Pam also talks about a little-known sector of the gig economy that can help struggling companies boost profits and stay competitive. This is a huge opportunity for consultants and professional service providers. Be sure to listen to the end, when Pam offers a copy of her book and several more freebies. You’ll find out… Why “talking to yourself” can help you solve your biggest problems The right way to fire somebody – it’s a positive for you and them How to try before you buy with new employees Questions you can use to make sure consultants actually know their stuff And more
7/12/201835 minutes, 24 seconds
Episode Artwork

73: David C. Baker | Building a Business Based on Your Expertise

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly.  In this episode, you’ll learn… The 4 common mistakes of entrepreneurs – and how to avoid them One of the best ways to organize your thoughts and formulate new ideas The dangers of over-delivering to a client 2 ways to gain expertise none of your competitors have How to ensure you can charge a premium for your services And more
7/5/201845 minutes, 38 seconds
Episode Artwork

72: Cindy Schulson | The Power of Heart-Centered Marketing

Working on projects you love, with people you love working with. That’s the dream of an entrepreneur. But if you don’t market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson.  Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message. She offers practical, actionable strategies to help you appeal to the logical and emotional sides of your ideal prospects. Tune in to discover… The 4 layers of every effective marketing message How to stop being a “commodity” with your business The power of speaking your truth Why most business fail within 5 years – and how to avoid that fate And more  
6/28/201824 minutes, 53 seconds
Episode Artwork

71: Blair Enns | Stop Selling Yourself Short with Clients

Here’s a hard truth from my guest, Blair Enns of Win Without Pitching: You’ve probably been undercharging for your services for a very long time. Let’s change that right now. Blair, a sales trainer and pricing expert specializing in helping creative professionals, is revolutionizing the way they – and professional service providers, too – sell their services.   He has techniques for taking back the power in your relationships with clients that will maximize your growth and profits. He’ll also share… A systemized way to set prices for any project or any client The “Meet in the Middle” technique for getting the fee you want Why taking any project that comes your way loses you money How to sell your value instead of your time The right way to set up retainer agreements And more
6/21/201836 minutes, 8 seconds
Episode Artwork

70. Tom Schwab | Using Podcasts to Get More Clients and Customers

Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits, reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you. It’s all about getting in on the conversation with your ideal customers, whether it’s on your own podcast or being a guest on somebody else’s show. Your audience is out there but increasingly difficult to reach with traditional marketing, explains Tom. But with podcasting you can exponentially increase your reach quite easily. Listen in to find out… A step-by-step plan for using podcasts as a lead generation tool The 10-minute prep ritual for a podcast guest spot The 3 “M’s” you must have in place before podcast marketing  Why running into business barriers can be a good thing How to leverage podcasts to boost other marketing efforts And more
6/14/201833 minutes, 28 seconds
Episode Artwork

69: Jonathan Stark | The Better Alternative to Hourly Billing

If you’re an independent professional service provider this is a must-listen, especially if you’re still stuck in the hourly billing trap. Yes, it’s a trap, says my guest Jonathan Stark. One that robs you of time and money.   Jonathan, a former software developer, advocates a value-based pricing model, which leads to better quality work and better client relationships. But getting paid this way requires a whole different approach to marketing your services and how you talk to potential clients. Tune in to find out…  A simple way to “productize” your service  The easy way to eliminate worry about scope creep Why you don’t have to profit in the traditional sense with hourly billing How to make sure you don’t work “too much” on a fixed-bid project And more
6/7/201851 minutes, 25 seconds
Episode Artwork

68: Josh Fonger | "Boring” Processes that Will Make Your Business Thrive

As a business owner are you… stressed out? Feel like you don’t have enough time to get things done? Are you not making enough money… and your business’s growth has stalled? Business transformation expert Josh Fonger, who uses the Work the System method, wants to help. What he suggests isn’t glamorous. The tips he reveals in this interview are actually quite simple… but very effective. And they allow you to step away from the day-to-day and make your business more profitable than ever. Check out the interview now to discover… How to avoid the traps a typical business owner falls into When doing “less” can actually make you more money The dangers of the Hero Complex The simple “mechanics” of your business you must work on now And more
5/31/201843 minutes, 57 seconds
Episode Artwork

67: Joe Kashurba | A Blueprint for Scaling Up a Professional Service Business

If you’re a consultant or other professional service provider, you have to listen to what Joe Kashurba has to say in this interview. If you want to create a thriving business that brings in 2X, 5X, or 10X what you’re making now, this web designer turned business consultant lays out the road map.  Joe says to find breakthrough growth you need to do two things: take on employees (but not in the traditional sense) and… get rid of some of your customers. He explains how that works, as well as … Why you shouldn’t charge hourly fees The two-part process for charging premium prices for your services The who, what, and why you need to know before you do any marketing 5+ benefits of a virtual office… and the dangers of a “real” office The step you must take to make your business scalable And more
5/24/201845 minutes, 30 seconds
Episode Artwork

66. Michael Wenderoth | What Business Coaches Don't Tell You

Beware the “Kumbaya” School of workplace and leadership success, says my guest this week, Michael Wenderoth. This executive coach with an international client base offers effective, practical strategies for getting ahead at work or in your own business. Michael says you can do it without being cutthroat and without sacrificing your integrity. These are tactics you definitely haven’t heard before. And they’re ideal for CEOs, owners, executives, and entrepreneurs trying to navigate an increasingly complicated workplace environment, office politics, and more. Check out the interview to find out… Why nice guys or gals don’t have to finish last – if they do this… The reason simply working hard is never enough The “North Star” you need to keep you on track in the toughest times 4+ primary habits of the most successful people And more...
5/17/201836 minutes, 35 seconds
Episode Artwork

65. Dan Sullivan | Grow Your Business With "Who" Not "How"

Too many entrepreneurs find themselves stuck for two reasons, says Dan Sullivan of Strategic Coach: 1. They don’t trust employees to do meaningful work in their business. 2. They don’t understand how collaborating with “competitors” can be a real game changer. But, says Dan, to grow your business 5 times, 10 times, or even 100 times where it is today, you can’t go it alone. No amount of hard work will get you there. You need other people. Dan unpacks that concept in this episode and a whole lot more. Tune in to find out… How you can get other people to help you develop new product ideas Your critical – but surprising – role as the founder of a business The power of multi-generational friendships The worst thing you can do when setting prices And more…   Listen now…
5/10/201844 minutes, 36 seconds
Episode Artwork

64: Joe Fier | Tearing Your Business Down... And Building It Back Up

Starting a business from scratch and turning a profit can be challenging enough. Joe Fier, along with business partner Matt Wolfe, go that extra mile. With their online company, Evergreen Profits, they constantly shift their business model – even if they’ve been profitable and successful. The idea is to morph the business to reach a larger audience and bigger, more predictable profits. Discover how they've done it and what you can apply to your business.  Joe reveals how they make these big transitions work, as well as… Why you should build momentum instead of swing for the fences The best way to find out what your customers want How a weekly “audit” can reveal what your business is missing Why you should always start the conversation with your prospects A solid strategy for turning cold traffic into reliable revenue (this is very different than what most people are doing right now) And even more...
5/3/201828 minutes, 47 seconds
Episode Artwork

63: John Chichester | Strategies for Selling Your Business

The dream of most entrepreneurs is to one day sell their business and then sail off into retirement or another venture with a tidy sum. But unlike financial planner John Chichester, who recently sold his business to a major player in his industry, many face a rude awakening when they put it on the market. They’re unable to get their asking price… sometimes they can’t find a buyer at all. It doesn’t have to be that way. And in this episode we discuss what you should be doing right now to ensure your business is sellable, especially if you’re a professional services provider. You’ll discover… Strategies for building equity (and how to tell if you don’t have any right now) Why “win-win” is the best way to approach negotiations The importance of candor and openness for both buyer and seller Navigating the emotional impact of selling your business And more
4/26/201839 minutes, 1 second
Episode Artwork

62: Shaun Buck | Finding The "Reason Why" For Your Business

Entrepreneurs get into business to make money, at least at first. But, says Shaun Buck, as your business grows that usually stops being a motivating factor. Shaun, owner of The Newsletter Pro, shares how he discovered his new “reason why” and how it radically transformed his business. He also outlines how he uses a unique and powerful referral marketing strategy to land his best clients. Be sure to listen until the end – Shaun has an awesome gift for you. Check out the interview and discover…  How incremental improvements can drive rapid growth  Where to focus when the going gets tough  Why your “reason why” should evolve over time  Ways to land your most profitable clients with referrals  A strategy for doubling profits in four months  And more
4/19/201833 minutes, 8 seconds
Episode Artwork

61: Shannon & Bryan Miles | The Attitude You Need to Truly Own Your Business

The fastest growing workforce these days is a virtual one. And my guests Shannon and Bryan Miles were instrumental in that sea change in the world of work. Employees working from home. Freelancers around the world being hired to collaborate on projects. Entrepreneurs starting “kitchen table” businesses and then hiring folks to work online as needed. With their company, BELAY, Shannon and Bryan have pioneered many of the best practices in virtual work over the last eight years. Along the way, they’ve figured out how to grow their business without it controlling their lives. Check out the conversation and discover… The difference between running and owning a business How to figure out the best ROI from an investment of your time  The 3 things you must do to empower others on your team What should be the central theme of your company culture Why mistakes aren’t a big deal – and how to handle them
4/12/201832 minutes, 53 seconds
Episode Artwork

60: Tom Kulzer | When “Losing Control” Is a Good Thing for Your Business

Marketing automation is a buzzword these days. But, says AWeber founder and CEO Tom Kulzer, a lot of companies are going about it all wrong. He should know. Aweber has been a pioneer in this field, along with email marketing, for its 20-year history. Its 120,000+ customers send out 4.5 billion emails every month. Tom shares some best practices, as well as how he overcame the challenges that come with going from one-man shop to 120 employees. One of his biggest tips for CEOs: be in charge but don’t be in control. During our conversation, he explains what that means and goes into… Why you should never be the smartest person in the room How ego can sabotage your company and its growth The alternative to “trial and error” for solving problems The #1 thing companies get wrong about marketing automation A simple trick for writing more engaging emails that get opens and clicks And more…
4/5/201836 minutes, 10 seconds
Episode Artwork

59: Nathan Hirsch | Best Practices for Hiring and Working with Freelancers

Your business is growing steadily. But you’re stressed because you can’t handle the workload… and you’re hesitant to hire someone. My guest this week, Freeeup.com founder Nathan Hirsch, specializes in helping entrepreneurs find the right team to take their company to the next level. Nathan is also the founder of Ecombalance.com which is a monthly bookkeeping service for Ecommerce Sellers/agencies and OutsourceSchool.com where he teaches his hiring processes.On this episode you’ll learn where to find the diamonds in the rough and avoid the horror stories that scared you away from hiring in the past. And, by the way, we’re not talking about full-time, in-office employees. This is outsourcing – but not like you’ve ever seen.It’s time to get your hours back and focus on the parts of the business you love. Listen to our conversation to find out how to… Hire people who are more talented than you Turn the weaknesses of your business into strengths Avoid the #1 reason freelancers fail Form productive working relationships with an outsourced team Follow the 3 pillars of working effectively with remote workers And more
3/29/201830 minutes, 48 seconds
Episode Artwork

58: Jordan Harbinger | How to Rebuild a Business Using Your Network

Many people think they know what good networking looks like. But Jordan Harbinger maintains that most approach this vital business tool all wrong, don’t do it enough, and don’t have the right goals in mind. Jordan, host of The Jordan Harbinger Show, is an expert in social influence. Over the years, he’s discovered how to form effective business relationships that lead to a financial payoff – often in a way you never expect. If you’ve always shied away from networking or felt it didn’t work, you need to listen to this interview. Jordan has proven strategies for anybody in any industry to build “social capital” you can call on to grow your business. You’ll also discover… * Why you’re never “ready” to start networking – so do it now * The reasons you shouldn’t keep score when you’re networking * The key to overcoming the awkwardness of networking * Ways to turn your network into your business development army * The power of the double opt-in introduction * The ABG Rule for building business relationships * And so much more...
3/22/201837 minutes, 38 seconds
Episode Artwork

57: Bradley Callow | How to raise great kids (even with an entrepreneur’s schedule)

If you’ve ever been concerned that your home life suffers because of your business – and who hasn’t – you’ll want to listen in to what Bradley Callow has to say. With his Rich Legacy organization, Bradley specializes in empowering families to not just have better relationships but also ensure that kids avoid the pitfalls of adolescence in today’s world. Bradley’s own troubled past inspired him to take on this mission. And you’ll be surprised how he sees many parents today actually unknowingly sabotaging their children’s future. He’s got plenty of strategies for avoiding that fate too. He even offered his personal cell number – you can text him to schedule a free coaching call. You’ll have to listen to the end for that. Along the way, you’ll discover… Work/Life Balance is impossible – and what to do instead How to be “intentional” with your family time Why hardship and failure are vital for personal growth Ways to “plan” your family like you do your business Tips for changing kids’ behaviors now so it doesn’t become a lifelong issue And even more... Timeline 00:11 Today Steve speaks with Bradley Callow, the creator of Rich Legacy, a programme that helps affluent families connect with their children. 01:16 Bradley rejects the term “Work-life balance”, he prefers “work-life integration”. 02:24 On the outside Bradley seemed to have the ideal childhood, in reality, he was on drugs at 11 years of age. 08:52 Steve talks about how pain can be a good teacher. 10:17 Bradley talks about “helicopter parents” and even “bubble parents”. He describes the problems with both. 12:15 From his own experiences Steve talks about kids not being given the chance to fail. 14:01 Bradley explains his parenting approach to helping parents connect with their kids. 19:58 Bradley speaks on intentionality and how prevention is so much better than cure. 23:35 Bradley does something no other Unstoppable CEO Podcast interviewee has done…given out his personal cell number for you to contact him. 25:24 Bradley give us some articles on his site to check out. 26:41 Bradley sets out a personal challenge to all of us with families. Mentioned in the show https://richlegacy.com https://myfathersonretreat.richlegacy.com https://betterdads.richlegacy.com Enjoyed this episode? Rate this podcast on iTunes >>
3/15/201828 minutes, 7 seconds
Episode Artwork

56: Benjamin Hardy | How to Build a Million-Dollar Business in 3-Years

You can learn. You can study. But only when you take one specific step in your personal development will you see a significant ROI for your efforts. My guest this week, Benjamin Hardy, took that one step and catapulted his business to more than $1 million in revenue – a 10X jump – in just three years. Benjamin, author the new book Willpower Doesn’t Work: Discover the Hidden Keys to Success, is a writer (the #1 author on Medium.com), PhD student, and keen observer of human psychology. He’s always been pretty ambitious. But it took a pivotal moment a few years back to channel that ambition in the right way. He shares his approach in this episode, along with… The Forcing Function Strategy for getting real results fast Ways to benefit the most from your mentors (yes, you need more than one) The best place to come up with your best ideas – it’s not the office How to use “escalation of commitment” to achieve your goals Avoiding the danger of ignoring your environment And more Listen now… Timeline 00:11 Today Steve speaks with the founder of Benjamin Hardy, the No.1 writer on Medium.com and someone who went from making $12K a year in 2015 to over $1MM in 2017. 01:03 Ben tells us how he got to where he is and how fostering 3 kids pushed him to start writing. 04:15 Ben tells us why he felt pressure to succeed. 6:42 Ben’s PHD is about the difference between wannabe entrepreneurs and real entrepreneurs. He explains to us his findings. 11:53 Ben explains how he went from $12k a year as a grad student in 2015 to over $1MM in 2017. 17:13 Ben tells us that quantity is the path to quality and that it's better to be prolific than perfect. 23:05 Ben tells us exactly why he wrote his book and how you are a product of your environment. 26:07 Ben explains the two environments we find ourselves in, High Stress and High Recovery. 29:03 Ben talks about why you should take 150 “free days” a year. 32:57 Ben gives us a special link for his book. Mentioned in the show https://www.willpowerdoesntwork.com/book-bonus-giveaway Ben Hardy on Medium.com Willpower Doesn’t Work on Amazon Dr. David Hawkins Power vs Force, Letting Go The Millionaire Next Door Enjoyed this episode? Rate this podcast on iTunes >>
3/8/201834 minutes, 6 seconds
Episode Artwork

55: 3 Digital Marketing Trends for Service Businesses [2018 Edition]

In this episode, you'll discover the three biggest digital marketing trends impacting service businesses. I just returned from Traffic and Conversion Summit, where the entire conference was focused on these three shifts. I've distilled it down to principles you need to apply to your business and explained why they're important. In just 10 minutes, you'll have a high-level game plan for marketing your firm in 2018 and beyond. 3 Digital Marketing Insights from Traffic and Conversion Summit Here's what's inside this episode... The critical role of content in your marketing (and the unique advantage it gives you if you do it right). How to connect with the influencers and key prospects in your niche in a new and powerful way (this is especially useful if you do tradeshow or conference marketing). A new way of creating more human experiences on your website that high-ticket prospects prefer, and will shorten your sales cycle.
3/1/201819 minutes, 8 seconds
Episode Artwork

54: The Exponential Network Strategy

In this episode, I’m excited to announce the release of my new book, The Exponential Network Strategy!  If you’ve ever been frustrated by the amount of time and energy required to “network” and disappointed by the results, this episode (and the book) will help. You’ll discover a new way to create real business relationships that lead to referral opportunities. And, in the episode, I share how to become “The Success Journalist” in your niche...a technique for getting access to you most important prospects. To get your copy of the book (free), go to:   http://unstoppableceo.net/exponentialnetwork
2/22/201822 minutes, 35 seconds
Episode Artwork

53: Tony Grebmeier | Finding Fulfillment in Your Business

What motivates you? What do you really want out of your business… and life? And how are you going to get it? You might think you’ve answered those questions long ago. But Tony Grebmeier knows you can dig deeper and find the real truth. Everybody has trials and tribulations in their career… and at home. Tony, a partner in ShipOffers, an eight-figure supplement business, certainly had his share. But you’ll be inspired by how he dealt with his issues to find your own truth. When Tony found him, he was able to take on anything that came at him. You’ll find out how he did it in this interview. We also get into… The role of “play” in building a thriving business How to take goals from fantasy to reality The Curse of Me Too Implementing the G.R.O.W.T.H. Mindset at work… and at home Two dangerous words entrepreneurs should avoid And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Tony Grebmeier, an online business entrepreneur and co-creator of Shipoffers. 01:26 Tony tells us how he and his two friends built their online empire and what High5 does for his clients.. 05:44 Tony takes us through his tough times, including the night he tried to end it all. 9:47 Steve picks up upon Tony’s notion of “want”. 11:39 Tony talks about changing his mindset from being a quitter because somebody laid out a roadmap for him to change. 14:56 Tony elaborates on the roadmap and how to change your fantasies to reality by bridging the gap from one step to another. 21:03 Tony explains how we all have the power to “choose” to be happy.. 23:36 Tony talks about “getting back into the line”, instead of jumping on the next ride. 26:32 Tony tells us what Shipoffers does, a company that had 1.5m shipments last year. He also explains what “Drainers and Drivers” are. Mentioned in the show http://ShipOffers.com Doug Roberts Gill Gerstein High5 Tom Brady Kevin Cohen http://drainersanddrivers.com Enjoyed this episode? Rate this podcast on iTunes >>  
2/15/201829 minutes, 55 seconds
Episode Artwork

52: Russ Perry | You Have the Power to Overcome Success Roadblocks

Think about what your obituary would say if you died today. For Russ Perry, that exercise was the motivation he needed to make major changes. Russ, founder of Design Pickle and author of new book The Sober Entrepreneur, had addiction issues that threatened to unravel his life. But the way he overcame them - and went on to create breakthrough success - can be a great model for any entrepreneur, especially those in start-up mode. For one, Russ has channeled the “power” of addiction (everybody is addicted to something, he says) into positive energy. And he found that the best way to serve your family, your business, and yourself…is to be selfish. He’ll explain how that works during this interview, as well as… Why you should double or triple your fees right now The “work out” for your brain that can interrupt destructive thoughts A strategy for ensuring you're always enjoying your business How to solve a profit problem in one step Tips for handling the everyday stresses entrepreneurs face And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Design Pickle and the author of The Sober Entrepreneur, Russ Perry. 01:25 Russ credits his creativity as his driving force for his success. 03:13 Russ talks about the ATM of Happiness and how it didn’t work for him. 7:00 Russ tells us not to undervalue ourselves when starting off in business. Charge more! 10:11 Steve talks about the hardest part of his day, clearing his mind for 10 mins. They both discuss the gains you get from repeated meditation. 13:51 Russ talks about his mother and how her creating a family tree led him to restart his own by writing his book. 18:03 Russ talks about his addiction and how other successful people could still be addicted but not know it. 21:03 Russ credits a program called “Wake up Warrior” that forces you to simply speak the truth. 23:59 Russ tells us how to get a free chapter of his book. 24:46 Design Pickle allows you to ”rent” a designer for a month. Mentioned in the show The Sober Entrepreneur www.https://designpickle.com Enjoyed this episode? Rate this podcast on iTunes >>  
2/8/201828 minutes, 38 seconds
Episode Artwork

51: Brad Costanzo | Spotting Lucrative Opportunities All Around You

Brad Costanzo is a unique entrepreneur in that rather than starting new businesses…he prefers to help existing businesses be better than they are. Along the way, Brad, host of the Bacon Wrapped Business podcast, has taken his role as a consultant to a whole new level - something that his clients appreciate and has helped him personally leverage some lucrative deals. It all starts with being curious and asking questions. He recommends every professional service provider and consultant do that with a new client. Check out the conversation to discover… Why mistakes are not failures What you can tell yourself to get over fear and anxiety The first question you should ask every client How to recognize opportunity in your day-to-day The Getting Your Hooks in Technique for landing more business And more Listen now… TimeLine 00:11 Today Steve speaks with Brad Costanzo, an entrepreneur, strategic advisor and host of the Bacon Wrapped Business Podcast. 01:16 Brad talks about his career, beginning in sales, to starting businesses and consulting. 05:25 Brad is more motivated by fear than gain. He talks about how he views mistakes as “mis-takes” 07:45 Brad talks about the importance of momentum when starting a new venture. 11:00 Brad talks about what he’s excited about in business including purchasing an ECommerce company and working with a Billionaire and a UFC champion. 14:24 Brad tells us what he looks for in a business he wants to work with or takeover. 16:41 Brad tells us to find out as much as we can about our own clients….just in case they might want to sell. 22:15 Brad tells us how to get in contact with him. Mentioned in the show Cost Segregation Norman Schwarzkopf Steve Sims Enjoyed this episode? Rate this podcast on iTunes >>
2/1/201823 minutes, 14 seconds
Episode Artwork

50: Perry Marshall | Evolution 2.0

Welcome to EPISODE 50!!!!!This is Episode 50 of The Unstoppable CEO™ Podcast, and it’s a biggie…My guest is Perry Marshall, best selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.This is a fun, deep, and very different interview, that will expand your thinking.And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.26:28 Perry talks the work of biologist Barbara McClintock.35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.45:37 Perry explains his bacteria theory further.47:38 Steve picks up on the fact the evolution is fractal.52:55 Perry explains what The Evolution 2.0 Prize is.55:24 Perry tells us how best to get in contact with him Mentioned in the show  Evolution 2.0 80/20 Sales and Marketing The Ultimate Guide to Google Adwords The Ultimate Guide to Facebook Advertising https://naturalcode.org https://perrymarshall.com https://cosmicfingerprints.com Enjoy this podcast? Leave us a review on iTunes.
1/25/201856 minutes, 51 seconds
Episode Artwork

49: Jonathan Cronstedt | Taking Advantage of the Knowledge Commerce Boom

The online education space may seem saturated… the opportunity long past. Not so, says my guest Jonathan Cronstedt, president of Kajabi. He maintains that thanks to two recent trends, there is a ready-to-buy audience in just about every niche. A growing market, plus today’s technology, means it’s never been easier for anybody, from any background, to profit from what they know. “JCron” also explains how to form a productive relationship between a company and a consultant. Sometimes there can be friction when an outsider comes in. But he has strategies for collaboration that produces amazing outcomes. You’ll also learn… Ways to leverage “hyper-individualism” to break into new markets The key differences between start-up and scale-up Why simple information isn’t enough when “selling” knowledge Tips for avoiding the paralysis of micro-management The answer to every entrepreneur’s hardest question And more Listen now… TimeLine 00:11 Today Steve speaks with Jonathan Cronstedt, better know as “jcron”. A dangerously dedicated executive strategist and president of Kajabi. 01:31 Jonathan explains how he ended up in Digital Marketing when he first started out in mortgage financing before the crash. 04:40 Jonathan talks about how, why and when to seek help when moving from startup to scale in your business. 08:14 Jonathan explains the different types of situations he faces when he is brought in to help a business 12:25 When Jonathan is brought in to a company, he is not looking for center stage. 16:10 Jcron talks about the future, how the information age failed us and how the knowledge will save us. 19:25 Jcron address the issue of information saturation in the market. 23:03 Jcron explains how you shouldn’t believe it when somewhen tells you a certain trendline is finished 27:05 Jcron talks about the innovative things he’s seeing in video learning. 30:34 Jcron talks about the different types of people who have information that could be released online. 34:42 Jcron tells us how best to get in contact with him. Mentioned in the show Kajabi Glazer Kennedy “Insider’s Circle” Karl Marx Revenge of the Analogue Enjoyed this episode? Rate this podcast on iTunes >>  
1/18/201835 minutes, 49 seconds
Episode Artwork

48: Josh Turner | Compelling Marketing Creates Consistent Growth

When you have a business, it’s tempting to be all things to all people. But when your target market is too big, says Josh Turner, you don’t reach anybody effectively. This B2B marketing expert recommends ways to laser focus your marketing so you can generate as many leads as you can handle. Josh is a big fan of one social network in particular. He shares how he’s learned to use it to turn more prospects into lifelong clients and customers. You’ll also get details on… The forgotten impact of your physical health on mindset Ways to generate leads on social media without “spamming” How to get referrals on autopilot by building your reputation online The 15-Minute Rule for overcoming negativity and getting back to work The people you need in your business so you can focus on “needle movers” And more… Listen now… TimeLine 00:11 Today Steve speaks with Josh Turner, the WSJ bestselling author of Connect and Booked and the founder of Linkedin Selling. 01:25 Josh tells us how he realized how Linkedin could be used in a very powerful way early on. 06:19 Josh, like all of us, had a tough road in growing his business. He started off with just $5000 and a couple of credit cards. 11:02 Josh talks about the importance of working out and keeping healthy. 13:25 Josh talks about why he has refocused and reduced the number of potential drivers to push forward his company this year. 15:51 Josh talks about the changes he’s had to make as his company grew so quickly. 18:56 Steve and Josh talk at length about “Done for your services”. 23:06 Josh gives superb advice in trying and succeeding in gaining the clients you want from Linkedin. 26:48 Josh talks about how not to come across as just another person wanting to sell services on Linkedin. He gives a real-time example of helping a client with this. 32:20 Josh gives us a link to his in-depth Linkedin master class which gives a beginner to advanced guide to how best to gain clients through the platform. Mentioned in the show LinkedUniversity LinkedSelling LinkedIn Enjoyed this episode? Rate this podcast on iTunes >>
1/11/201833 minutes, 40 seconds
Episode Artwork

47: Laura Posey | Make Clear Decisions that Get You Closer to Your Ultimate Goal

For many of us, self-promotion is tough. We were raised not to brag. Laura Posey, Chief Instigator at Simple Success Plans, faced that early on in her consulting career. But when she realized one key fact about herself (you have it too), she never hesitated to promote her services proudly… and brings in a steady stream of appreciative clients as a result. In this episode, Laura also shares a shortcut to help you make any business decision. If the answer is “no” - you let it go without guilt. Yes - you take action. It’s also a handy way to avoid “shiny object syndrome.” Listen now to discover… How to eliminate “fuzzy” goals from your business planning The “boring” parts of your business you have to master before you innovate What it takes to reach your biggest goals - it’s not fast, but you get there Ways to train your brain to ignore the distractions that plague entrepreneurs The key to envisioning the “Big Picture” that gives you confidence, purpose, and perspective Listen now… TimeLine 00:11 Today Steve speaks with Laura Posey. Laura is an internationally recognized speaker, a consultant in sales and marketing and creator of the Simple Success Plans website. 01:19 Laura tells us how she started off in business. From pizza to car sales to insurance to the point where she realized she wasn't cut out for the corporate world. 04:39 In order to overcome obstacles and refocus, Laura goes back to her old emails from clients telling her how much she has helped to change their lives. 06:50 Laura does have days where she wishes she had a normal job but knows she’d get bored in 20mins! 09:28 Did you YOU sell Cutco Knives? 10:24 Laura talks about the shift from selling stuff to selling yourself and how she got over the self-doubt. 14:30 Laura talks about people who read lots of books and go to conferences but asks why they never implemented what they read or heard?. 15:49 Laura’s index card trick. 18:47 Steve reveals the big secret about conferences. 20:33 Laura talks about how important planning is for your business and how you're not going to double the size of your business by working twice as hard. 27:07 “The average person makes 35,000 decisions a day” 29:21 Steve talks about doing his first strategic plan and Laura explains how to boil it down using the 80/20 rule. 36:07 Laura tells us how to get in contact with her and how her daily success checklist can help you immediately. Mentioned in the show https://simplesuccessplans.com/daily Cutco Knives Brian Treacy Enjoyed this episode? Rate this podcast on iTunes >>  
1/4/201838 minutes, 39 seconds
Episode Artwork

46: Bob Serling | Next Level Networking that Leads to Breakthrough Business Partnerships

The popular image of an entrepreneur is going solo… being independent. But my guest this week, copywriter and joint venture expert Bob Serling, advocates a different approach that allows you to leverage the expertise and contacts of others. You can use his strategies if you’re selling a product or seeking clients for your professional services… even trying to find work on a new career path. Your business will move forward exponentially, says Bob, when you leave behind a winner-take-all attitude and instead help others be successful first. That’s just one of the counterintuitive concepts Bob shares. And they’re proven to work - it’s how he created a best-selling toy with the world’s top skateboarder, despite starting with zero experience in the industry. Tune in to discover… The secret ingredient to a successful business most entrepreneurs don’t understand Where to find the game-changers for your business - they’re closer than you think Why you should avoid traditional networking… and what to do instead The one thing you must do before creating a product or trying to sell it How to quickly make yourself credible to those who can help you the most Listen now… TimeLine 00:11 Today Steve speaks with Bob Serling. Bob has over 30 years experience in marketing, he is the founder of Profit Alchemy and a guru for joint ventures. 01:34 Bob is interested in people with unique ideas has that's the way he himself is wired. This has led him to work with a wide variety of different sectors. 03:33 Bob discusses the school system and how it categorizes you into predetermined “buckets”. 05:26 Bob recognizes that in order to be different you have to do different things that other people aren't doing. Bob goes in depth in how he did this throughout his career. 15:46 Bob explains the power of just sending out a simple email. 18:19 Bob explains how not being greedy leads to much more money. 19:50 Bob tells us why only 2% of potential products get to market. 15:49 Laura’s index card trick. 22:08 Bob explains what the key is to making joint ventures work because as many as 70% fail. He goes in depth on how to build great relationships. 30:28 Bob talks about trying to get people to do interviews for him and about his 15 min email academy. 35:41 Steve explains what the “Hamster wheel of Death” is. 36:57 If you an introvert, emailing is for you. 38:18 Steve and Bob give great examples of using email lists. 41:01 Bob gives further examples of his work with a client in a joint venture. 43:59 Bob tells us how to get in contact with him Mentioned in the show Tony Hawk Profit Alchemy, Inc How to write a good advertisement -Victor Schwab How to get rich in mail order - Melvin Powers Adweek Ted Nicholas Gary Haliburton http://www.15minuteemail.com Enjoyed this episode? Rate this podcast on iTunes >>  
12/28/201745 minutes, 45 seconds
Episode Artwork

45: Laura Roeder | Going from Solopreneur to 7-figure CEO

If you’re transitioning from being a freelancer to building your own company - and you’re struggling (who isn’t?), you don’t want to miss this talk with Laura Roeder. She was a freelance designer and is now CEO of a 30-employee company that offers the popular social media automation tool, Edgar. As the owner/founder, you’re often the bottleneck slowing your company’s progress. Laura has solid tips for recognizing and overcoming your self-inflicted obstacles to growth. She also shares strategies for avoiding social media burnout and using this marketing channel effectively. Check out this episode now to find out… Ways to avoid “Money in the Middle” Syndrome How to make sure you’re actually delegating Which type of people you need to take your business to the next level A social media strategy that gets results - and takes less work The two types of social posts getting the most traction now And that’s just a small taste… Listen now… TimeLine 00:11 Today Steve speaks with Laura Roeder. Laura is the founder of Edgar, a social media app designed to prevent status updates from ever going to waste. 00:54 Laura gives us a quick recap of where she's at. 02:23 When trying to overcome problems, Laura had found that staying present has been one of her greatest assets and how the comparison is the thief of joy. 06:18 Laura talks about being a new CEO and how having to delegate work and not be the “monkey in the middle”. 09:11 Laura talks about hiring people to do jobs that she can’t do. 11:20 Laura talks about being pregnant when launching Edgar and how it actually helped her. 13:59 Laura talks about the steps that led her to build Edgar. 16:45 Steve and Laura talk about Edgar and how to repeat blog posts are not an issue. 20:52 Laura explains that simply posting more often can be the best way of reaching more people. 26:08 Laura discusses how video is fast becoming the new best marketing trend and why you should narrow your social media platforms. 33:29Laura tells us how best to get in contact with her. Mentioned in the show https://meetedgar.com/ @LKR FB Instagram Linkedin Dan Sullivan Enjoyed this episode? Rate this podcast on iTunes >> 
12/21/201734 minutes, 53 seconds
Episode Artwork

44: Dov Gordon | Figure Out Your “Ultimate Destination” as an Entrepreneur and Your Path Will Be Clear

Have you ever fallen into the trap of comparing yourself to others? Their success… their achievements… actually, have nothing to do with you, says my guest this week Dov Gordon. Dov helps people in the corporate world transition into becoming six-figure consultants and coaches. But anyone who’s struggling to grow a new business can benefit from his strategies. In this episode, he shares techniques for clearing away “mental blocks” so you can tackle - and achieve - your biggest, boldest goals. And he’ll highlight the only three things you need to create the business success you deserve. Listen in now to discover… When you should listen to your gut - even if your brain is yelling at you to stop How to find the right answers… by asking better questions The dangers of long-term thinking Why “outside” feedback can give you the clarity - and kick in the butt - you need Everybody feels self-doubt - here’s how to get over it ASAP And more Listen now… Timeline 00:11 Today Steve speaks with Dov Gordon. Dov is a consultant who helps all types of professionals find their ideal clients. 01:02 Dov clears up that he and Steve aren’t actually brothers. 02:34 Dov tells us how he started off in consulting, without any knowledge of consulting at just 22. 05:45 Things never go to plan like all the books say they will. Dov had some particularly tough times. He tells us how his “inner knowing” that it will all work out drove him through his problems. 10:07 Dov comes across as very confident. However Dov says that nobody would swap each other's problems and how the money always comes up not when you want it, but when you need it. 15:50 Steve explains why it's so hard to figure out what you really want. 17:21 Dov Tells us how he believes that we all have a purpose and tells us the only 3 things you’ll ever need to know in life. 23:57Steve talks about when he first asked Dov for help and how he paused over the fee. 27:36 When it comes to investment, Steve usually says yes. 29:36 Dove goes in depth in explaining how people with the same goals always end up meeting each other and “you can’t be a pigeon consultant and attract regal clients”. 40:02 Dov tells us what he is getting excited about in business today. 41:59 Dov has a VERY special gift exclusively for Unstoppable CEO listeners!. Mentioned in the show Dov Gordon Bill Gates Tony Robbins http://dovgordon.net/unstoppable Enjoyed this episode? Rate this podcast on iTunes >>  
12/14/201744 minutes, 29 seconds
Episode Artwork

43: Hugh Culver | “Save” Your Clients From Themselves and They’ll Reward You

If you teach businesses how to boost their social media profile, create webinars, or similar… check out a new approach to working with clients from Hugh Culver of Stand Out Social. There’s an alternative to teaching that will ensure they follow through and see results. And when your clients succeed in this way… you succeed because they hire you again and again - automatically. This is how Hugh grew his latest business to six figures in just 10 months. Hugh also shares what happened when he finally stopped trying to be the hardest worker in his business. And that’s just the start. Check out the episode to find out… How to get the most out of your mastermind group - if they don’t “scare” you, you’re wasting your time The weekly ritual with your team that can change everything in your business Ways to pre-qualify clients so you only work with those that will be successful Where to find the right employees so you can escape the day-to-day - and focus on growing the business Details on a profitable alternative to teaching and consulting - your clients are dying for this right now And more Listen now… Timeline 00:11 Today Steve speaks with Hugh Culver. Hugh is the CEO of SOS and the author of Give me a break: The art of making time work for you. 01:12Hugh tells us how he started in the business, white water rafting with his brother. 02:53 Hugh tells us how he sold his business and what he learned from it was that equating being busy as success was wrong. 06:30Hugh explains how putting in long hours constantly is a bad idea. 09:07 Hugh explains how writing his book 5 years ago changed everything. 13:17 “You do not want to be the smartest person in the room”. 15:12 Hugh talks about his done for you service and goes in-depth giving examples of other great service providers. 23:24 In order to free up more time Hugh decided to get help but chooses to hire locally rather than the cheaper option from abroad. 27:36 When it comes to investment, Steve usually says yes. 28:29Hugh tells us exactly what SOS does and breaks down their process on how they drive more traffic to your website. 35:00To find out what you should change in your business Hugh tells us you first have to look at your own pain. Mentioned in the show Dov Gordon Trevor Turnbull LinkedIn HelloAlfred http://Getsos.net/ http://hughculver.com Enjoyed this episode? Rate this podcast on iTunes >>
12/7/201739 minutes, 59 seconds
Episode Artwork

42: Craig Ballantyne| Don’t Just Set Goals - Achieve Them

Having an ambitious goal is all well and good, says my guest this week Craig Ballantyne, author of The Perfect Day Formula and creator of related business coaching programs and workshops. But, cautions Craig, a goal without a plan will get you nowhere. It’s all about preparation and consciously putting the right elements in place so you have a clear of what you must do… a support system to keep you motivated… a source of professional advice in case you get stuck… and the right “push: to compel you to get to work now. He calls them the 5 Pillars of Success. And in this episode, Craig explains how to use these simple but effective strategies to achieve breakthroughs in your business and personal life. Listen in to learn… Why normal planning isn’t enough… and how to take it to the next level How to create tangible action steps to achieve your “big picture” goals Where to find the “paid pain the ass” who will keep you on track Two types of accountability that ensure you don’t slack off Ways to transform your values into goals that will change your life Listen now… TimeLine 00:11 Today Steve speaks with Craig Ballantyne, the author of “The Perfect Day Formula”, Men's Health and coach to high level entrepreneurs. 01:23 Craig tells us how he started off in business coaching entrepreneurs. 03:02 Craig explains his 5 Pillars Of Success which can help anyone overcome difficulties. 04:11 Pillar #1: Better Planning And Preparation Than Ever Before. 05:36 Craig breaks down his 90-day plan. 08:21 Pillar #2: Professional Accountability. 09:33Craig explains why it's important to have someone who will hold you accountable. 10:44 Pillar #3: Positive Social Support. 12:20 Pillar #4: Incentive 15:18 Pillar #5: The Big Deadline 18:36 Craig talks about his Coaching Life Workshops and The Perfect Life Retreat and the benefit of taking yourself out of your regular work environment. 21:51 Craig explains why he tries to be a “polite and courteous British gentleman”. 23:00 Craig talks about the rules for his life. Mentioned in the show Henry Ford Thomas Edison Edison Newton Steve Sims Harvard https://freeperfectdaybook.com https://earlytorise.com Enjoyed this episode? Rate this podcast on iTunes >>
11/30/201727 minutes, 1 second
Episode Artwork

41: John Curry | The Foundation for Successful Sales You Might Be Missing

A successful salesperson is slick and manipulative, right? No deal, says my guest this week, financial advisor and master salesman John Curry. During his 40 years in the field, John has refined the real foundation of sales. It’s quite simple: identify what you client needs, then help them get it… even if that sometimes means sending them to a competitor. Your role should be more like a trusted advisor than a smooth operator. Give your prospect enough information to make an educated decision. Take an open and honest approach. Be firm - even indifferent - when you need to be. Adopt this philosophy and the money will follow, says John. Listen in to find out… An easy technique for taking pressure off a customer What you’re really selling - it’s not your product or service The Surgeon’s Posture Secret for boosting your sales numbers Why giving your prospect permission to say “no” often leads to “yes” A technique for being at peace with rejection - it boosts your confidence too Listen now… TimeLine 00:11 Today Steve speaks with long time friend John Curry. John has been working at the pinnacle of retirement planning for over 30 years and is considered one of the best salespeople in the country. 03:11 John tells us about “Purity of Intent” and why you should “Focus on the mission, not the commission”. 06:19 John tells us that we are all liars! 08:17 John tells us how he wasn’t always a master salesman. He explains how rhino skin and allowing people the option to say to to him made him a master of the art. 16:53 Steve explains the his “Surgeons Posture” and how he uses it with every potential client. 20:54 Steve and John discuss how the “ABC” of sales is wrong. John gives us some examples from his own life from heart issues to suicide. 26:43 Steve talks about how John approach to selling has led him to sell life insurance to people who were completely against it. 36:00 Steve is a geomatic engineer. Who knew? He explains to us how he ended up in marketing Mentioned in the show Henry Ford Thomas Edison
11/23/201736 minutes, 17 seconds
Episode Artwork

40: Joel Erway | The fastest way to conversion, the simplest way to the sale

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool. He does it with webinars - but unlike any you’ve seen before. In the process he’s helped his clients increase revenues in a big way. One went from one sale a week to 14 - a 1,300% boost! In this episode, Joel reveals what makes his “next generation” webinars - and entire marketing strategy - different… and so powerful. If you’re a professional service provider, this is worth a listen. Tune in now and you’ll learn… Where most online sales presentations fail… and what to do about it Techniques for appealing to the most skeptical buyers A strategy to bridge the gap between digital marketing and live sales Ways to avoid getting tripped up on metrics that don’t matter How to draw on past skills to fuel success now Listen now… TimeLine 00:11 Today Steve speaks with Joel Erway, the chief strategist of The Webinar Agency and webinar guru. 01:08 Joel realized as many of us do that his first job out of college wasn’t for him. He tells the story of how he went from engineering to marketing to digital entrepreneurship. 07:10 Steve and Joel talk about why so many engineers end up in digital marketing 09:49 Joel tells us his story of leaving his 6 figure job and dealing with the tough problems that arose and the path he took. 20:12 Joel talks about his early mistakes from FB ads to automation before forming his unique “mini webinar” idea. 26:18Steve breaks down why you should shift your marketing from 1-1 to 1 to many. 28:39 Joel “ People focus on details that don’t make them money” 31:00 Steve explains why we should all keep things nice and simple. 32:23 Joel’s moto for 2017 “Make the F¢#king offer!” 34:56 Steve goes back to the 60s. 36:17 Joel talks about the marketing pyramid and how building a $5,000 ticket will make you a million a year. 38:13 Joel tells us the best ways of getting his content and getting in contact with him. Mentioned in the show The Webinar Agency Tim Ferris Final Engineering Exams BreakThrough Marketing http://soldwithwebinars.com/live Sold With Webinars Podcast Tell us what you think: Leave a review of podcast
11/16/201741 minutes, 57 seconds
Episode Artwork

39: Michael Zipursky | Embracing Imperfection in Your Business

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you. That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too. And that’s just the start. Tune in now to hear Michael explain… What matters more than tactics, strategy, and technology The dangers of Shiny Object Syndrome Ways to achieve meaningful success that counts The myth of the Magic Bullet for your business How to create proposals that are easy for your clients to say yes to Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com 01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin 04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan. 07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction. 12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business. 16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”. 24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together. 31:48 Michael tells us how best to get your hands on his book. Mentioned in the show The Elite Consulting Mind Scope Creep http://consultingsuccess.com http://consultingsuccess.com/mindsetbook
11/9/201733 minutes, 5 seconds
Episode Artwork

38: Josh Long | Achieve the Breakthrough Growth Your Business Needs

My guest this week weathered intense setbacks early in his career. But Joshua Long actually looks back almost fondly on those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy - specifically how you are positioned differently than your competitors. Joshua has found that some business owners are actually sabotaging growth… without even knowing it. Tune in and discover… The Bottleneck Breakthrough method for boosting growth quickly Why your support network - in business and at home - is key for entrepreneurs The mindset you need to overcome hurdles life and business throw your way How to “reprogram” yourself to get rid of toxic beliefs and create a new reality Ways to be a more effective manager - without more bureaucracy Listen now… TimeLine 00:11 Today Steve speaks with Josh Long, an entrepreneur, marketing consultant and creator of the “Bottleneck Break Through Method” 01:15 Josh tells us how he started off in business, working with the likes of Chet Holmes and Tony Robbins, looking for “quick wins” 04:05 Bankrupt at 29, Josh tells us how he dealt with all the bumps and bruises (literally) 05:45 Steve and Josh both agree that amazingly, the economic crisis was good for them in the end. 10:25 Steve and Josh talk about the importance of reprogramming and refining your brain. 11:52Both Steve and Josh talk about how the role of the entrepreneur has shifted from the artisan community to just about anybody. 14:09Josh explains the reasons why you should disconnect yourself from your thoughts. 17:51 “what are you worried about? They aren’t going to eat you” 20:01 Josh tells us about writing his book and the hacks he’s created to help people in business. 26:36Josh explains the “Frustration Fix Framework” 32:05Josh tells us how to get his book and how to get in contact with him. Mentioned in the show Michael Singer The Untethered Soul http://bottleneckbreakthrough.com Bottleneck Breakthrough book on Amazon Tell us what you think: Leave a review of podcast  
11/2/201733 minutes, 5 seconds
Episode Artwork

37: Dorie Clark | How to Make Money from an Audience

How to Make Money from an Audience with Dorie Clark “Build it and they will come.” -said no successful business owner ever If you’ve turned on the Internet lately, you’ve heard the whole “build an audience” deal. While that’s great advice, there are usually two critical things missing… How do you build it? How do you turn the audience into paying clients? After all, not everyone’s going to sell an online course and make millions in their underwear. What I love about Dorie Clark’s new book—Entrepreneurial You—is that Dorie answers both of those questions. But it’s the way she answers them that’s useful… She did RESEARCH! It’s not just her story (although you’ll hear it and it’s a good one), and it’s not just her opinion. She researched top performing businesses that have followed the audience model. Not all approaches are the same and not all approaches fit every business,. In Entrepreneurial You, Dorie gives you enough different perspectives and successful methods for building an audience and turning it into paying clients that you’ll find a path that fits your situation. Get the book… And get Dorie’s free Entrepreneurial You workbook that will help you get going (or improve) your audience building… TimeLine 00:11 This week we get to meet up again with Dorie Clark 01:35 Dorie talks about writing her first 3 books, “Re-Inviting You’, “ Stand Out” & “Entrepreneurial you”. 03:54 Dorie tells us that it was in part response in “seekers” as a reason for writing her books. 07:09 Dorie talks about a specific business technique in how you test your product/service our small scale before taking it to market. 10:38 Dorie talks about the basic steps in building a business, starting with trust building. 15:44 Dorie explains the difference between 1000’s of social media likes and just 100 quality likes. 17:29Steve expands on Dorie’s point using a real time example of when he tried to get is AC fixed. 21:02 Steve and Dorie muse on the year of ‘94, the year before they got internet. 24:34 Dorie talks about monetization and selling. 27:28Steve talks about the early stigma being a “seller” had. 31:31 Dorie tells us how to get access to her free eWorkBook. Mentioned in the show Download the free Entrepreneurial You Workbook Entrepreneurial You Stand Out Reinventing You DorieClark.com Rate this podcast
10/26/201732 minutes, 1 second
Episode Artwork

36: Steve Sims | How to Take on Big, Audacious Goals…with Style

Attitude and confidence - sometimes against all odds - have been the keys to the success of my guest this week. Steve Sims worked his way up from very humble beginnings to become an expert marketer in the luxury space and the founder of Blue Fish, a high-end personal concierge firm. Steve says there’s no such thing as failure - just lessons about what not to do next time and inspiration to move forward. Words any entrepreneur should live by. He’s also come up with a way to make just about anything happen - even a wedding at the Vatican - by kicking difficult projects off their “pedestal” so he can see the steps necessary to make it work. Listen to the conversation to find out… A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision) How to demystify big, “scary” tasks or goals Why you need to fire the “vampires” in your personal and professional circle right now Practical ways to nurture the most productive relationships in your life How pruning so-so or “bad” clients makes room for better ones Listen now… Timeline 00:11 Steve introduces Steve Sims, the founder of Blue Fish, a top concierge service provider. He’s a man who knows how to get things! 01:51 Steve Sims starts by telling us about his rise from a bricklayer in England, to Hong Kong to being an A-list fixer. 06:36 Steve Sims explains how he became Unstoppable partly down to his father's view that there is no such thing as failure, it’s just feedback on what not to do. 08:50 Steve Gordon talks about how being an entrepreneur is like always living on the edge. 10:24 Steve Sims explains his thought process on how to pull off a wedding in the Vatican- he simply starts with a phone call. 18:50Steve Sims tells us about what he’s most excited about, including his other company and upcoming book. 22:19 Steve Sims tells us how to improve the people in your network. Get rid of them! 25:12 Steve Sims explains why and how best to rid bad people from your network. 26:48 Steve Gordon talks about having to “prune” his own clients and even friends. 29:08 Both Steve's explain how telling clients that you have released other clients improves their relationship with you. 31:31 Steve Sims tells us how best to get in contact with him. Mentioned in the show http://BlueFish.com Blue Fishing: The Art Of Making Things Happen http://tasteofblue.com Amazon Barnes & Noble http://Unstoppableceo.net
10/19/201732 minutes, 36 seconds
Episode Artwork

35: Bryan Falchuk | Finding Opportunities in Your Biggest “Problems”

What would you do if faced with an unfulfilling job, a tragedy at home, or a negative self-image that had been holding you back from true success your whole life? Bryan Falchuk tackled all three head on and in the process transformed his career and life - and worked off nearly 100 pounds at the same time. This coach, best-selling author, and founder of Newbodi.es did it by going to the underlying causes behind his issues. And the techniques he used provide valuable lessons for overcoming your struggles at work and at home and achieving the personal and professional goals that matter to you - especially if they seem out of reach. In this breakthrough interview, you’ll discover... How to uncover the opportunities hiding in plain sight Why self-compassion is the key to dreaming big and lasting change Tools for recognizing all the good in your life - no more dwelling on the negative The importance of letting go of the past to focus on what you can achieve today Ways to find the motivation you need to do the hard work necessary for success Listen now... [player] Timeline 00:11 Steve introduces Bryan Falchuk, a coach who has transformed not only other people's lives but so many aspects of his life from his health to his wealth. 01:56 Bryan talks about his transitions in life with the first triggered by his wife's illness. 08:21 Steve expands on Bryan’s point that life should be viewed as a journey and not stop at 18! 09:12 Bryan talks about being a “fixer” and how in a way we are all “fixers”. 11:41 Bryan explains how his weight loss was always about framing himself in a different light rather than the usual health or vanity reasons. 16:17 Bryan tells us that through his coaching he preaches people to practice self-love- that there is nothing wrong with you. 22:35 Bryan tells us about his book, “Do a Day”. 29:35 Steve expands on Bryan’s point on how we label ourselves in life and how it doesn’t really work. 32:12 Bryan tells us how to get in contact with him and provides an exclusive discount link For his book. Mentioned in the show Ink Magazine TedTalk www.doadaybook.com/unstoppableceodiscount.com Confucius Tell us what you think: Leave a review of podcast
10/5/201735 minutes, 13 seconds
Episode Artwork

34: David Abrams | Going Slow to Achieve Long-Term Success

When you’re in start-up mode with a new business, especially one your boot-strapping yourself or with a few partners, it’s tempting to go all out: long hours, no time off, just work. But, shares Demio Co-Founder David Abrams, that’s actually a recipe for disaster. By slowing down, you can focus on your business and find the clarity to solve problems… and fine-tune your long-term strategy for growth and profitability. Slowing down and simplifying their product and process is how David and his partner created their game-changing webinar platform. Demio makes setting up and running webinars easy… where it was once hard. That’s a lesson for any product or service you offer and for any start-up. Check out the episode now to discover… The key difference between macro patience and micro hustle An easy way to avoid burnout in a start-up business Why taking time off can actually help you turn a profit sooner The power of simple as a unique selling proposition When it’s best to start all over rather than keep going Listen now... Timeline 00:12 Steve introduces David Abrams, the co-founder of web-based platform service Demio. 01:25 David tells us his background and how he ended with Demio and the major struggles he had on the way. 08:50 David talks about having to hit the reset button on his business and start over again from the beginning. 10:48 David tell us how he wanted Demio to be a model of simplicity. 14:59 David talks about using customer validation and why the platform doesn’t have every feature available and why webinars are not dead. 19:00 Steve makes the case for webinars. 22.22 David talks about resolving and removing the pain customers have with a product in order to improve it. 26:13 David tells us how best to get in contact with him. Mentioned in this episode: www.Demio.com Clarity FM Tell us what you think: Leave a review of the podcast  
9/28/201727 minutes, 59 seconds
Episode Artwork

33: Kim Walsh-Phillips | The Secret of the Social Media Cash Machine

You probably use social media in your business. It’s the thing to do these days, right? But you might also be frustrated because you don’t know if it’s actually bringing money in the door.   There is a way to measure your ROI from Facebook, says today’s guest, Kim Walsh-Phillips, CEO of Elite Digital Group.    Kim explains how you can see direct results in leads, sales, and your bottom-line – by using direct response principles in social media. It’s very low-cost.    She also goes over the social media strategy she’s fine-tuned over the years and offers practical ways to implement them in your business at a very low cost.   You’ll also hear how Kim turned her business around – and started making real money – when she took back the power from her clients.    Check out the interview now to discover… The trick to turning social media from “vanity project” to cash machine A strategy for becoming super-confident when dealing with clients  Why publishing a book can raise your profile and transform your business How many of your prospects are on Facebook right now – and how to reach them Ways to create a profitable social media “funnel” on a low budget Listen now... Timeline 00:12 Steve introduces Kim Walsh Phillips, the CEO of Elite Digital Group and the person responsible for creating over a billion dollars of revenue for her clients. 02:05 Kim starts off by telling us how she started off in business where she didn't charge enough in the beginning. 08:25 Kim explains some very helpful points  that she learnt from turning her business around. 11:31 Kim tells us about her first book Awareness Campaigns Are Stupid. She also explains why having your own book is so important. 14:23 Kim tells us what she is most excited about in her business. 16:11 Kim tells us what she is most excited about in business. 20:20 Kim and Steve discuss the common misconception of how long it takes to get a return on your investment in marketing. 23:26 Steve tells us how he applied Kim’s FB strategy and ended up with thousands more followers in just 3 days. 26:51 Kim gives us a fantastic FB work plan strategy link exclusively for The Unstoppable CEO listeners at www.unstoppableceo.net/10kfans 30:20 Kim explains that you should only concentrate on FB and LinkedIn for your business needs. 32:11 Kim tells us how best to get in contact with her.   Mentioned in this episode: Elite Digital Group  No BS Direct Response Dan Kennedy Facebook LinkedIn
9/21/201732 minutes, 44 seconds
Episode Artwork

32: Brennan Dunn | More Clients and Customers with Less Effort

As a freelancer or professional service provider, you live and die by your clients. Problem is, you could be so immersed in the day-to-day work – and the rush to land new clients – that you aren’t really building a long-term, sustainable business. And you don’t have the chance to create a real plan for growth.   The solution: make the effort to step back from some of the time-consuming tasks associated with marketing your services. Brennan Dunn, of Double Your Freelancing and RightMessage, has just what you need. His marketing automation and on-site personalization tools will help you reach – and land – more prospects… without more effort. You’ll focus on targeted audiences and demographics – that’s marketing smarter.   Check out this episode now to find out… How to step back and see the “Big Picture” of your freelance business Ways to get out of the daily grind – so you’re more business owner than cog in a machine Why thinking about the future is just as important as completing client projects The “Amazon Method” for laser-targeting prospects and sending marketing they respond to How personalization can boost sales by 70% or more    Listen now...   Timeline 00:11 Steve introduces Brennan Dunn, the founder of Double Your Freelancing and co-founder of Right Message. 01:13 Brennan tells us how he started off in business, from his dorm room because it beat flipping burgers. 04:56 Steve explains how using Right Message’s services are benefiting his own business. 06:38 Brennan explains how Data Collection helps him keep his focus when things get tough. 09:32 Brennan explains the difference between urgent and important. 12:05 Steve explains the exact point when he will step back from one of his businesses. 13:55 Brennan talk about the endless loop cycle of freelancing. 18:02 Brennan explains how the automation services he provides helps you find out more about your potential client for a more personalized experience. Thank Amazon! 21:59 Brennan explains more in-depth about how he can help all freelancers no matter what service they provide. 25:20 Brennan talks about using his own code for individual companies before creating his user-friendly front-end website that caters for all. 31:30 Brennan talks about one particular client that wasn’t sure if he could help her. 35:25 Brennan tells us how best to get in contact with him. Mentioned in this episode: www.RightMessage.io Double Your Freelancing Amazon
8/24/201736 minutes, 38 seconds
Episode Artwork

31: The Complete Guide to Developing Entrepreneurial Confidence

Something’s been really bothering me lately and until just a few weeks ago I couldn’t put my finger on it… I work with a wide range of business owners. Some with businesses in the multi-tens of millions of dollars in revenue. Others just starting and over the $100,000 mark. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. And that bugs me. I’ve been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I’m skeptical… So I dug deeper. And I did find it. The difference? Confidence. The successful ones have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster. The unsuccessful…they have some. But they’re often riddled with doubt. And they look outside to build their confidence (and are often disappointed). Confidence is the “killer app” for entrepreneurs… Fascinating. And what’s most interesting…the really simple way the highly successful manufacture their own confidence. It's all inside today's episode of The Unstoppable CEO Podcast. Listen now...  
8/17/201733 minutes, 39 seconds
Episode Artwork

30: Jeremy Weisz | No More Trading Time for Dollars

As a professional service provider – graphic designer, consultant, accountant, doctor, etc. – if you’re not one-on-one with a client or client project…you’re not making money, right?  It doesn’t have to be that way, says my guest this week, Dr. Jeremy Weisz. He wants to help you stop trading time for dollars and multiply your revenues as a result.  His method for doing could be a big mindset shift for you. But Jeremy specializes in helping folks save time, money, and energy, as they work less but make more money. So it’s worth hearing him out. Listen to the episode to discover… How to implement a “one to many” lead generation system The best way to leverage your email list – and how you could sabotaging it right now Ways to segment your day for maximum productivity Why trying to be perfect shouldn’t stop you from doing something good…. and building on it How to get clarity on your vision – and follow through Where to find the innovation you need for your business – it’s probably outside your industry Listen now... Timeline 00:12 This week Steve interviews Jeremy Weisz, the co-founder of www.rise25.com and The Inspirer Inside podcast. 01:40 Jeremy begins by telling us it was due to his father’s neck pain that he became a chiropractor.  12:09 Jeremy talks about the importance of just getting started working rather than procrastinate to try and make it perfect. 14:10 Jeremy tells us how he manages to balance life working for multiple companies and having a young family. Segmenting his day and no sleep! 18:12 Jeremy uses Enounce to get this information faster. 22:18 Steve explains that he doesn’t believe that you can’t achieve 100% balance in one's life. 25:37 Jeremy states his business practices including 1-2-1, Email Links and automated Responders and the client who gained $200,000 worth of business in a week. 32:30 Steve explains that you don’t need 1,000 clients to make a lot of money. 35:37 Jeremy talks about reframing negativity and “The big bag of money problem”. 38:26 Jeremy believes that you can’t overeducate people and explains about pricing services. 42:33 Jeremy gives us tips on client relationships in order to gain the information you need. 44:25 Jeremy tells us what he’s reading. 47:19 Steve tells us what he’s reading. 50:09 Jeremy tells us how to get into contact with him. Mentioned in this episode: www.rise25.com Inspired Insider Podcast Never Split The Difference Shoe Dog Sell With A Story The Art Of Happiness  Think And Grow Rich Outwitting The Devil Made To Stick  
8/3/201750 minutes, 52 seconds
Episode Artwork

29: John Corcoran | Building Business Relationships for Bigger Profits

When the going gets tough, the tough... Get connected...   When crisis hits--in business or in your personal life--the tendency is to withdraw. But you should actually be looking to your network to help you overcome setbacks.   Succeeding in business is, at its core, all about relationships.    If you’ve neglected your network. My guest, John Corcoran, and I will be discussing ways to warm up your business relationships so your network is a useful resource.    John, of Smart Business Revolution and Rise25, will also share ways to overcome the constant scramble for new clients and how to set up your business for long-term success – without you in the picture.   Listen now to learn…   How to avoid the curse of “fake” connections  The trick to creating relationships that make you stronger – and how to repay the help  The introvert’s guide to networking (they’re actually the best at it)  The worst venues for networking – and where to go instead  Why your business should never be “dependent” on you  How to generate more leads and make more money… doing less work  The Product Ladder that turns prospects into your best customers, step-by-step  Listen now... Timeline 00:13 Steve introduces John Corcoran, whose career has gone from presidential speech writing to helping business develop deep connections. 02:03 John introduces who he is and how it was his wanderlust type childhood that helped shape his career. 03:46 John talks about fear in business. 05:33 John talks about his struggles during the economic downturn. 07:00 Steve talks about the with drawing effect that can happen when you're under pressure. 08:11 John says to try and find who your real friends are and how to keep them. 10:00 Steve talks about being introverted when he was younger and John points out that that doesn’t matter, that it can’t be used as an excuse. 13:10 John tells us how to filter through to the people that matter. 16:44 John talks about what he is most excited about in business today. 19:49 John explains the “Minimum Viable Offering”. 21:32 Steve tells us that it is very important to extract ourselves from the business when we need to. 26:05 John talks about the evolution of jobs, revenue and lead generation. 30:45 John gives us some great tips for dealing with the time you begin to scale up your business. 33:40 John gives us free access to his product ladder to gain information on how to open revenue from your company you didn’t know you had. 36:59 John tells us what he’s reading right now. 41:34 John tells us how to contact him.  Mentioned in this episode: www.rise25.com Bold & Abundance by Peter Diamandis Dream Product Ladder Template Hamilton 
7/27/201742 minutes, 18 seconds
Episode Artwork

28: June Jewell | Are Your Clients Taking Advantage of You?

If you have a professional service firm… you can’t miss this one. Have you ever done a project and ended up making less than you estimated? Maybe even lost money? The project went off without a hitch. In fact, you over-delivered. It may be hard to believe… but that’s where you went wrong. June Jewell of AEC Business Solutions stops by to share the dangers of “culture traps” that allow professional service firms, to flounder financially even while providing great service.  June also shares a business model that gives your business a guaranteed income every month. Tune in and you’ll get straight talk from June about… When – and how – to turn down a client request Ways to guard against the dreaded scope creep How to make sure “technical” people keep profitability front of mind The training your team needs now that could save your business How to guard against the biggest “money drains” The importance of estimating – do it the right way and you’ll never lose money on a project again Using the “Amazon” method to position yourself to make long-term recurring revenue Listen now... Timeline 00:12 Steve introduces June Jewel, a specialist in the AEC industry.  She specializes in finding the leaks in your business to bring it up to the next level. 01:26 June tells us how she started off in business back in 1990 by getting fired. 04:06 June explains that it is impossible to be unstoppable all the time. Instead, try to be it most of the time. 06:36 June tells us how she left a great job to start her business. Steve and June then discuss the importance of recurring revenue and the use of Amazon as an example. 13:41 June talks about her book Find The Lost Dollars. She actually sold her business in order to spend 100% of her time writing it. This then led her to develop an online training platform. 18:12 June tells us how she reviews a business in order to help it level up. 21:05 Steve talks about estimating a job price properly. 23:11 June explains what “Culture Traps” are. June tells us that her book caters for all service business, not just those in her particular field and how to contact her. 28:54 June tells us what she’s reading right now.  Mentioned in this episode: Find The Lost Dollars Win2 Delta P&G Jeff Bezos Amazon Lean Startup Method The Owners Startup Manual aecbusiness.com Expert Secrets The Culture Of Opportunity  
7/20/201729 minutes, 51 seconds
Episode Artwork

27: MJ Fitzpatrick | Did You Create the Biggest Obstacles You Face in Your Business? Here's What to Do About It

Have you ever seen that wooden wall that Marines must climb as they race through the obstacle course in basic training? It’s 30-feet high, straight up.  In business, we like to construct walls just like that and plant them right between ourselves and our goals. We do it unconsciously…even as a protection…and often we don’t even realize we’ve put up the wall we’re staring at. My guest on this week’s Unstoppable CEO Podcast is a master at helping entrepreneurs see the walls they’ve built, and cut holes in them (so you can walk through, instead of climb over), His name is MJ Fitzpatrick, and in this 30-minute interview, he’ll help you discover… The right way to approach work/life balance – it’s not what you think Why you shouldn’t try to be “right” – and what to do instead The power of language to self-sabotage or put you in the mindset for achievement How to shine a light on the blind spots that are holding you back from success The importance of leaving comfort behind to experience real growth How you can find joy in your business – and leave stress out of the equation Listen now... Timeline 00:12 Steve introduces M.J Fitzpatrick, a young Australian who teaches people to update the process of their thinking. 01:47 M.J tells us his extraordinary background which led him to where he is now. 05:03 M.J discusses the process behind “think about your thinking” and incentive drove bias. 07:30 Steve and M.J discuss unconscious thinking. 08:57 M.J talks about learning from Napoleon. 12:20 M.J explains how he works with people to find and fix their “blind spots”. 14:32 Steve talks about his mentor Dr. Sukumar and how your life is like a movie. 16:23 M.J talks about facing your fear and not having any excuses. 21:16 M.J explains how he works with people. He makes the distinction between business problems and life problems. 23:26 Steve talks about the work-life balance and how it really isn’t about time, while M.J tells us to fill our work life with things we enjoy doing. 28:21 M.J tells us the importance of what questions we ask ourselves. 29:31 M.J tells us how to get in contact with him and if you do he’ll give you 99% of his content for free! Mentioned in this episode: Lawrence Krauss  Napoleon  Dr. Sukumar  Louis C.K  www.mjfitzpatrick.com   
7/13/201731 minutes, 43 seconds
Episode Artwork

26: Jason Friedman | Build Your Biz and Boost Sales by Turning Customers into Your Biggest Fans

Sure, finding new customers is important. But by leveraging your relationship with existing customers and giving them new products and services they want, you can actually increase revenue without spending more on marketing.    How do you do it? Listen to them, get in their heads, and understand them at a deep level, says my guest, Jason Friedman, founder, and CEO of CX Formula, who’s worked with Fortune 100 companies and solopreneurs too. During our talk, Jason shares strategies for crafting customer experiences that turn customers into raving fans who buy again and again – and tell the world about you.    In the interview you'll learn:   Techniques for overcoming the #1 challenge facing entrepreneurs   The seven questions you must ask to know you customers inside and out Where to find strategic byproducts - profitable opportunities you don’t plan for  How saying “no” can actually open up more possibilities Why you should measure progress on your goals by looking “back” not forward The magic of the “stop doing” list to keep your forward momentum Jason even shares a free download – Three Hacks to Wow Your Customers - full of 10-minutes strategies that can have a profound impact on your business    Listen now... Timeline 00:12 Steve introduces Jason Friedman, the founder and CEO of CXFormula, a company that can give your business the knowhow on developing the greatest customer experience. 01:40 Jason started out in theater lighting, touring with some of the biggest rock acts in the world such as FleetWood Mac and Rush. His experience from giving the audience a memorable experience led to him forming his own company giving clients the best experience possible. 05:49 Jason was very fortunate to have Dan Sullivan as a mentor how taught him how to set goals and how to measure his own progress. 08:29 Jason met Jim Collins at a conference who made him to a “stop doing “list as well as the importance of being able to say “No”. 11:26 Steve talks about his own goal setting process based on Dan Sullivan's “the gap and the gain”. 13:27 Jason explains Strategic Byproducts and how he treats life like a game. 14:44 Steve talks about how he wrongly used to base his progress against other peoples. 19:41 Jason defines what customer experience really is and explains what “the experience gap” is and “the experience revolution”. 31:29 Jason asks you to put yourself in your customer's shoes and explains his formula A+B+=R. 38:16 Jason explains how focusing on your existing customers and maximizing their customer experience with you is the best way forward. 46:01 What Jason wants to read next. 46:54 click on www.Go.ckformula.com/unstoppable to get your free download exclusive to UnstoppableCEO listeners! Mentioned in this episode: CXFormula Fleetwood Mac Run DMC Rush Dan Sullivan by The Strategic Coach Jim Collins by Good to Great & Built to Last go.cxformula.com/unstoppable
7/6/201748 minutes, 14 seconds
Episode Artwork

25: Dan Kuschell | The 3 D's Method of Simplifying Your Business with Dan Kuschell of Genius Network

Business seems to breed complexity. In fact, if you feel overwhelm or stress it's likely due to the fact that your business has reached a level of complexity that you can no longer manage it with your current thinking, systems, and resources. Recently, I sat down with Dan Kuschell. If you don't know Dan, he's the CEO of Genius Network and he's started 11 businesses. In this interview, Dan covered some deep and different thinking on the topic of simplifying business... Your business. In the interview you'll discover: Dan's "3D" framework for getting things off your plate. The critical question that will give you the power to get dramatically more done with ease. How to connect with your own "genius network." The pull method of making progress vs. the push method of struggling forward. The vital importance of who is not in the room (it'll make sense when you listen to Dan). This is an interview worth listening to twice (probably more) to pick up the small things Dan shared, that delivers tremendous power. Listen now... Timeline 00:11 Steve introduces Dan Kuschell, a serial entrepreneur who amongst other things has built 11 companies. 1:04 Dan tell us how he started off in business, beginning with Direct Mail at the age of 22. 4.40 When dealing with difficult problems Dan likes to use the “Push and Pull” method. Although now he uses “pull” a lot more. 7.20 Steve talks about the benefits he personally got from using one of Dan’s systems for recruiting. Dan knows a thing or two about it since he’s personally done 22,000 interviews! 10:50 The 3 “D”s- “Document it”, “Duplicate it” & “Delegate it” 12:47 Dan explains more about the “pull” aspect of doing business and how all entrepreneurs are rugged individualists. 16:55 Dan tells about the Annual Genuis Event, where the regular community can get access to amazing individuals and information. 20:17 Dan explains what makes the event stand out from the others and breaks down what happens there. 25:31 Dan explains how to gain access to the event. 27:47 Dan tells us what he’s reading right now. Mentioned in this episode: Joe Polish Genius Network Direct Mail Oliver Wendell Holmes Jim Collins E-Myth by Michael Gerber Strategic Coach Dan Sullivan Tony Robbins Begin With the End in Mindby Dr. Stephen Covey [email protected] www.geniusnetworkevents/champion Never Split the Difference by Chris Voss  
6/29/201729 minutes, 45 seconds
Episode Artwork

24: Mitch Russo | The Secret to Scaling Your Business with a Virtual Team

The days of needing a physical office, full of employees, to build a highly successful (and profitable business are behind us. In this Unstoppable CEO interview, I talk with Mitch Russo--author of The Invisible Organization. Mitch is an expert in building "virtual" organizations. Organizations with distributed workforces, where the team doesn't meet at the office at 8 am every day. Mitch isn't your typical expert. He didn't just write a book...he's built two companies. The first, Timeslips--his the software company he built and sold. The second--Business Breakthroughs International, where Tony Robbins and Chet Holmes brought Mitch in as CEO to build their international consulting firm 100% virtually. Since leaving BBI, Mitch has helped dozens of firms go all virtual, or partly virtual and reap enormous savings. In fact, Mitch shares how he helped Tony Robbins put an extra $1 million of profit in his pocket every year by going virtual. Could you use another million? In this interview, you'll discover the keys to going virtual and making it successful for you, and for your team. Done well, you get a more profitable, more accountable, and happier company. Listen now... Timeline 00:13 Steve introduces Mitch Russo. Amongst other things he builds “Virtual Companies”. 01:58 Mitch tells us how he got started in business, following the time-honored tradition of man  Entrepreneurs….he got high and started a rock band in his mother’s basement. But what he learned there was 1# Discipline 2# Product 3# Focus 4# True Value 5# Testimonials #6 PR 07:14 “We do chicken right” Col Sanders 9:22 Mitch tells us he quit his job to build a product, found out that it was worthless and then the same day found it was worth millions. 12:50 Steve explains how Mitch’s point of never giving up is perhaps the most important part of being unstoppable. 16:42 Mitch contrasts a normal routine of a company person with a virtual company person- showing how much money can be saved. 26:21 Mitch outlines the main fears people have in moving from a standard company to a virtual one. 28:20 Steve outline his own reasons for using a virtual workforce. 30:51 Mitch gives an example of a Meat Packing Company from NY who moved components of their company to virtual ones. 32:05 Mitch tells us what he’s most excited to be working on these days. 35:52 Mitch gives us a secret access to a special section of his website. Mentioned in this episode: The Invisible Organization - Mitch Russo Tony Robbins Chet Holmes Timeslips Corporation Does working from homework? Stanford University Business Breakthroughs International www.mitchrusso.com  
6/22/201737 minutes, 40 seconds
Episode Artwork

23: Mark Monchek | Building a Sustainable Business

Are you running your business consciously? Strange question, but a serious one. Too often I see entrepreneurs running crazy, yet all of the frenetic activity lacks consciousness and intentionality. The result is usually a business that fails to serve the owner, the employees, and the customers as well as it could. To the extent you can force yourself to make the "unconscious", "conscious" you find that the right results come faster and easier... You can cut out the clutter and nonsense. In this interview, Mark Monchek will yank you into a conscious reality, and he'll give you a roadmap for build a sustainable business...one that lasts. In this interview you'll discover: How to build your "Opportunity Team" How to tap into the skills, wisdom, and network of your Opportunity Team The key qualities of the people you pick for your Opportunity Team (and one surprising quality) The secret to scaling your business What "appropriate scale" is and how to determine the appropriate scale for your business How to create your own "Resource Map" to identify how to find your next customer Here's what I'd like you to do...invest just 36 minutes and 50 seconds in listening to what Mark shares in this interview. I guarantee it will make a difference in your business. Timeline 00:13 Steve introduces Mark Monchek, a man with a mission to empower conscious leaders to build great companies. 1:29 Mark tells us how he started off in business: how it was the psychology of entrepreneurs that first got him interested. 03:30 Mark tells us a personal story on how he got over almost losing his business ...and almost losing his life! 06:53 Mark explains how he cultivates the “Opportunity Mindset” in his clients using 3 simple steps “Gratitude”, “Insight” & “Consultation”. 11:22 Steve asks Mark how he builds an “Opportunity Team” of advisers, internal and external. 13:43 Mark explains what to look for in individuals in building your team. 16:44 Mark explains what “Appropriate Scaling” is and how to use it in scaling your business. 21:59 Mark gives a fantastic personal example of the power of an “Opportunity Team” to give people a platform to share their ideas. 27:03 Steve asks Mark how best to start off being a “Conscious Leader”. 28:45 Mark explains what sustainable growth means to him using the example of the CEO of Interface, Ray Anderson. Mentioned in this episode: The Opportunity Lab The Culture Of Opportunity - Mark Monchek www.opplab.com Rate the podcast on iTunes  
6/15/201736 minutes, 50 seconds
Episode Artwork

22: John Curry | The Power of These 7 Principles Will Transform Your Marketing

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…   My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.   I think you’re really going to like this…   Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.   Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business   It’s available now…go listen   Timeline:   00:11 This week’s episode is with Steve and his friend John Curry discussing the  7 principles of Marketing and Sales just after a conference call Steve just had with his clients.01:47 Discussing begins.02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.05:10 Steve talks about how mindset is so important in gaining new clients.08:47 “Everybody is chasing tactics if you follow marketing on the internet”- Steve11:51 Principle #1: Trust21:05 Principle #2: Confidence26:40 Principle #3: Purity of Intent32:37 Principle #4: Risk Reduction35:11 Principle #5: Focus38:13 Principle #6: Compelling Offer42:56 Principle #7: Persistence49:25 Steve explains the Growth Mindset Scorecard.Mentioned In this Episode: John Curry Billy Mays  Unbeatable Mind by Mark Divine
6/8/201755 minutes, 22 seconds
Episode Artwork

21: What does "freedom" mean to you?

There's a lot of talk these days about getting "freedom" from your business. Typically followed by some photo of a guy with a laptop on a beach. Is it just me...? Does sitting on the BEACH, tethered to your laptop look like freedom, or am I crazy?