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The Unofficial Shopify Podcast

English, Finance, 1 season, 431 episodes, 6 days, 16 hours, 35 minutes
About
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, an ecommerce industry insider and 10-year Shopify Partner. The Unofficial Shopify Podcast is NOT authorized, endorsed, or sponsored by Shopify; It's a no holds barred discussion of ecommerce growth strategy & tactics. LETS GET PAID.
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Affiliate Marketing's New Content Code

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.Show LinksSocial Snowballapps.shopify.com/social-snowballInfluencer Marketing GuideTikTok Creator GuideSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/18/202446 minutes, 29 seconds
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Slumberkins: From Craft Fairs to Shark Tank

Also available with video on Youtube: https://youtu.be/-qxIqPtAYhEJoin us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.Tune in to hear their practical strategies for building a resilient brand in the children's market and how they balance creativity and business.Subscribe now for insightful stories and actionable advice.Show Linksslumberkins.comSlumberkins on AppleTVThe Toys That Made UsSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/11/202451 minutes, 8 seconds
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Shopify & SEO Tactics

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason’s Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!
6/4/202456 minutes, 11 seconds
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Buying Over Building a Business

"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you’re looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.Show Linksnerdmarketing.compostpilot.comDrew SanockiSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/28/202446 minutes, 38 seconds
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Katanas, Candy, & a Billion Views

Also available on YouTube: https://youtu.be/DFUi5Cq8YuoWe're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.Show Linksminikatana.comKanpai Foods@theisaacmedSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/21/202441 minutes, 3 seconds
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Glam-Aholic: From Blog to $50M Fashion Brand

Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empireWatch: https://youtu.be/OqGQTRpjuJQFrom her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable.We dive into the highs and lows of building a brand, the game-changing role of social media, and how staying true to yourself can be your biggest asset in business.Expect unfiltered insights and raw stories from the frontline of building a business against all odds.Show LinksGlam-Aholic LifestyleIG: @miaraySponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/14/202449 minutes, 43 seconds
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The Business of Star Wars Nostalgia

Could you turn your geeky hobby into a thriving business?In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the mastermind behind Fourth Moon Toys, as he shares his transformative journey from a casual Star Wars collector to the owner of a booming online and retail business. Drawing on his experiences from the early days of internet trading to launching a niche market venture on Shopify, Mike reveals the challenges and triumphs of turning a passionate hobby into a successful enterprise. Tune in to discover how community engagement and a steadfast commitment to authenticity have shaped his business ethos and hear Mike’s insights on the evolving landscape of collectibles. Whether you're a collector, a Star Wars enthusiast, or an entrepreneur at heart, this episode offers a compelling look at the intersections of nostalgia, commerce, and innovation.Key TakeawaysNiche Knowledge is Power: Mike's deep understanding of Star Wars collectibles, down to the most minute details, has set Fourth Moon Toys apart in a competitive market.Community Engagement is Crucial: Actively participating in the collector community not only enhances credibility but also fosters a loyal customer base.Authenticity Builds Trust: Rigorous authentication processes ensure that customers receive genuine collectibles, solidifying trust and encouraging repeat business.Flexibility in Business Models: Transitioning from an online-only model to embracing physical retail can open new avenues for growth and customer interaction.Long-term Vision: Like Shopify's approach to business, focusing on long-term relationships and reputation over quick profits is vital for sustainable success.Show Links4th Moon ToysSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/7/202446 minutes, 2 seconds
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Chatbots Aren't Dead: How AI Is Selling Backpacks

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creation 'Josh' the sales bot, and uncover how AI is the secret sauce to customer engagement and skyrocketing sales. It's a blend of old-school crafting meets new-school tech. If you're looking for a new top of funnel strategy to engage prospective customers, this is it.Show Linksjakestarr.aiGoHighLevelManyChatRecycledFirefighterZappyChatKlaviyoPostScriptSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/30/202442 minutes, 20 seconds
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Streamlining SEO on Shopify

Did you know over 60% of online experiences start with a search engine? In e-commerce, visibility in these search results is crucial for success.This episode dives into SEO Tools & Tactics for Shopify. Joining us is experienced SEO professional Patrick Rice, who shares the strategies and tools he uses with his Shopify clients.We delve into the practical use of tools like SEMrush, Matrixify, and ChatGPT, exploring their impact on online store visibility. Patrick provides valuable insights on selecting the right keywords and effectively optimizing product pages.Tune in to enhance your store's SEO. This conversation is your stepping stone to improved online presence.Show LinksPatrick Rice Co.SEMRushMatrixifyChatGPTChatGPT in Google Sheets™ and Docs™YouTube: Shopify SEO Tutorial (2024) How To Optimize Your Store With ChatGPTScreaming FrogSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/23/202451 minutes, 58 seconds
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Quiz Funnel Strategies

What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital marketplace, where every answer can lead to a new discovery about your business and your customers.Show LinksChantiZak.comOctaneInteractJones Road QuizzesChanti's QuizzesSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/16/202443 minutes, 19 seconds
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Cashflow Tips from an Ecom CFO

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictable waters. Together with Matt, we dissect the strategies that can help you avoid cash emergencies and achieve sustainable growth. From negotiating with suppliers like a seasoned diplomat to harnessing the power of financing, we've got your back on the voyage to fiscal stability.Show LinksEightx.coMatt on LinkedInLifetimelyTripleWhaleQuickBooksOutway SocksKick FurtherShopify CapitalClearCo (Clearbanc)Sellers FiSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/9/202445 minutes, 30 seconds
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From Code to Craft: Rustic & Main's Rise

When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic & Main sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into rings with stories. This episode peels back the curtain on Mike's favorite creations, like the Muir ring and the USS North Carolina battleship teak ring, offering a peek into the soulful process of preserving history through jewelry.As Mike and his wife navigated the choppy waters of business expansion, they discovered that their personal journey mirrored the growth of their brand. From grappling with parking headaches to embracing Lean principles, their small venture expanded its roots, outgrowing the confines of their home and stretching into a full-fledged team. Learn how they dealt with the pandemic's financial whirlwinds, navigated the challenges of working remotely, and kept their marriage strong while steering the Rustic & Main ship through uncharted waters.Stepping into the world of e-commerce and custom development, Mike's tale continues with innovative twists that have shaped the customer experience at Rustic & Main. Discover the woodworking ambiance of their ring-making studio and how non-traditional approaches to jewelry making have disrupted the market. Mike's journey is a testament to the power of ingenuity in craftsmanship and the relentless pursuit of a vision that marries rustic charm with entrepreneurial finesse. Join us for this inspiring conversation, chock-full of insights for both aspiring artisans and seasoned business owners alike.Show Linksrusticandmain.comThe Lean Startupzapier.comEOSSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/2/202450 minutes, 47 seconds
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How Chubbies Built a Menswear Movement

"We were the luckiest people in the world to be able to do this stuff."Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4cThis week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a knack for spotting gaps in the fashion world, shares how a simple idea of retro shorts spiraled into a nationwide trend.Preston walks us through the early days of selling shorts right out of a backpack, the evolution of Chubbies' identity, and the power of community in brand building. But it's not all smooth sailing. Preston gets real about the challenges of seasonality in fashion, the pitfalls of over-reliance on direct response marketing, and the emotional rollercoaster of building and selling a brand.So, slip into your favorite shorts, whether it’s the weekend or not, and let's get down to business with Preston Rutherford’s insights. Don’t forget to subscribe for more stories like this.Show Linkschubbiesshorts.comloopreturns.comPreston on LinkedInSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/26/202444 minutes, 45 seconds
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eCommerceFuel Live 2024

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and strategies from those who breathe life into this industry every day. So, tune in and get ready to absorb wisdom and stories that you won't find anywhere else.Highlights:Exclusive, unscripted interviews with eCommerce expertsA deep dive into the unpolished, real side of the eCommerce worldInsights and stories from top industry professionalsShow LinksECF LiveSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/19/20241 hour, 4 minutes, 19 seconds
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Insights for European eCommerce Success

Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse European markets. We dissect the ease of conducting e-commerce in the States and how it starkly differs from Europe's language barriers, currency variations, and a maze of regulations that could befuddle even the most seasoned entrepreneurs.Venturing across borders in the digital marketplace brings a slew of unique challenges and solutions that we unravel in our conversation. David and I exchange insights on the necessity of localizing content, from sales messaging to adapting to cultural norms and payment methods that vary from one country to another. We highlight the effectiveness of translation tools and AI in bridging communication gaps, ensuring your online store resonates with international audiences. Whether it's dealing with credit cards, bank transfers, or local payment peculiarities, this chat lays out the essentials for a smooth cross-border e-commerce operation.Rounding off our discussion, we dive into Shopify's journey of capturing the European market amidst strict privacy laws and regional preferences for homegrown digital solutions. David offers a unique perspective on the hesitation surrounding platform adoption like Shopify, sharing strategies to shift the e-commerce mindset in favor of such versatile tools. From the value of local expertise to the surprising impact of marketing budgets, we cover all bases, offering valuable advice to merchants eager to make their mark in Europe's dynamic e-commerce landscape. Join us for a wealth of knowledge and practical tips from the frontline of international digital commerce.Show LinksShopify Translate & AdaptSounds Good AgencyDavid on LinkedInSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/12/202440 minutes, 14 seconds
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Troop's Mushroom Supplement Success

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.Timestamps(00:00) The Rise of Mushroom Supplements(06:43) From Mushroom Enthusiasts to Business Owners(17:22) Sourcing and Extracting Quality Mushrooms(30:21) Strategies for Shopify Store Success(45:20) Mastering Social Media Marketing and Troop Show LinksTroop - Use code UNOFFICIAL20ReBuyLive RecoverRussell Bronson's DotCom SecretsSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/5/202447 minutes, 9 seconds
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Let's Sell Some Trucker Hats

We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for online store over marketplace sales. Stay tuned as we gear up for future episodes where we'll measure the success of our efforts and strategize on lifecycle email marketing and beyond, all while appreciating Jesse's invaluable contributions to this e-commerce adventure.Timestamps(03:43 - 05:03) Rebranding Challenges on Amazon(07:22 - 08:12) Amazon Listing Struggles and Promotions(16:10 - 17:13) Product Variants and Shopify Integration(22:35 - 24:23) Website Homepage Re-Design Suggestions(33:00 - 34:03) Improving Product Listing User Experience(38:54 - 39:56) Maximizing Product Listing Content(42:35 - 43:51) Product Origins and Manufacturing Changes(45:33 - 46:18) Professional Photo Shoot for Content CreationShow Links44noutdoor.com44N on AmazonRefresh theme by ShopifySponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/27/202448 minutes, 9 seconds
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Shopify Themes: Selection & Insider Tips

A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick.Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how the right theme can elevate customer experience & drive your bottom line.In this episode, we delve into the evolution of Shopify themes & how staying fresh is crucial for your digital storefront. It's a deep dive into what makes themes succeed & how the partnership community at Shopify pushes boundaries for merchants.Chapters:From Shopify to Clean CanvasThemes and Evolution of PlatformsShopify vs. Non-Shopify ThemesLimitations and Versatility of Shopify ThemesConsiderations for Choosing a Premium ThemeExploring Extensibility and Theme UsageExpertise, Products, and a CompetitionOur conversation isn't just theory; it's loaded with practical advice. From choosing the right theme to understanding premium offerings, we cover the factors that matter most to your e-commerce success.SponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/20/202443 minutes, 3 seconds
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Sharma's Success Secrets

Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.Highlights(00:00) Sharma Brands and the DTC Evolution(08:34) Cutting Through the Noise(16:10) Brand Building and Content Creation(30:18) Retail Sales and DTC Technology(34:44) E-Commerce Strategies and Missed Opportunities(44:10) Learn More About Nick SharmaNik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark.Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field.Show LinksNik's newsletterSharma BrandsJolieJudySponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/13/202444 minutes, 39 seconds
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Shopify Editions Winter '24

Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce.These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen for anyone looking to stay sharp in this space.Show LinksShopify Editions | Winter '24Half HelixTomorrowThe UpFlip PodcastSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/6/202444 minutes, 1 second
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Google Ads Strategies for Shopify

Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop.Chapters(00:00) Google Ads(09:45) Google Performance Max and Demand Generation(17:59) Crowdfunder and Google Ads(25:14) Google Ads and ROI for Success(28:43) Optimizing Google Ads and Customizing Feeds(36:18) Google Ads Tactics and OptimizationThe future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads.If you're ready to elevate your Google Ads game, this is the episode you don't want to miss.Show LinksJXT GroupKeyword PlannereCommerce ROAS CalculatorGoogle & YouTube Shopify appProduct feed appsMenachem's article on SearchEngineLandJXT's guide to Performance Maxlinkedin.com/in/menachemaniSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/30/202445 minutes, 53 seconds
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From Festival Romance to $5M Fashion Brand

Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think comfort.Chapter Timestamps(00:00) Exploring Nomad the Label's Linen(04:57) Building a Successful Fashion Brand Lessons(18:53) The Importance of Data-Driven E-Commerce Management(31:06) Sustainability and Expansion in International Markets(43:49) Ambitious Growth Plans for Nomad LabelDonal walks us through their leap from market stalls to the digital world. Their strategy? Top-notch service, no discounts, all integrity. This team knows their customer and they cater to her with a mix of heartfelt content and sharp business sense.As we wrapped up our chat, it was clear that for Donal and Louisa, it's about more than clothes; it's about crafting a way of life that mirrors the comfort and ease their brand embodies. Listeners with a penchant for fashion, and those curious about turning passion into a thriving business, will find this episode a source of inspiration and a treasure trove of savvy business acumen.Show LinksNomad the LabelLoop ReturnsStoreHeroSpliceAirrobeRefundidSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/23/202446 minutes, 9 seconds
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Creating Ads that Connect in the Attention Economy

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.Chapter Timestamps(00:00) Creating Profit-First Advertising Campaigns(16:16) The Power of Advertising and Authenticity(25:44) Connected TV Ads Potential Understanding(32:02) Evolution of Video Content and AdvertisingShow LinksRaindropFind Your WhyLaundry SauceNever Split The DifferenceMNTN Connected TVJacques on TwitterJacques on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/16/202441 minutes, 9 seconds
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How a Firefighter Mastered Marketing

Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job.He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads.The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm.Chapter Timestamps(00:00) Transitioning From Firefighter to E-Commerce Entrepreneur(09:32) Launching a Mask Business in 2020(19:45) Marketing Strategies and Trade Show Success(26:41) Maximizing Revenue With Email and Facebook(40:11) Frustrations With Google, Pinterest, and TikTok(47:42) Advice and Influence on Shopify SiteShow LinksFadoPerfect White TeeFour Hour Work WeekSam Baldwin / KeyCommerceFastLane ForumUptimeTraffic SecretsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/9/202449 minutes, 8 seconds
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Optimizing Shopify Themes: Redesign or Just Refine?

As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality?Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future.With us is Chase Clymer, a Shopify savant from Electric Eye. He's the brains behind successful store transformations and is here to share his playbook for e-commerce excellence.Chase dives into why embracing Shopify Online Store 2.0 is a game-changer, discussing its customization capabilities and how it aligns with consumer expectations in 2024.From conducting thorough code audits to prioritizing user experience, Chase lays out actionable strategies to refine your store. We explore the power of customer feedback and the underrated art of split testing in driving conversions.As 2024 looms, the challenge is clear: innovate or stagnate. This episode is a treasure trove of insights for anyone aiming to build a better Shopify store in the coming year.Hit subscribe for more e-commerce wisdom that will help you lead the pack in 2024. Building a better store starts here.Show LinksElectric Eye AgencyHonest Ecommerce PodcastZapierIntelliGemsShopliftUnbound Merino2BobsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/2/202452 minutes, 47 seconds
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Post-Holiday Profit Strategies

Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump?In today's episode, we're turning conventional wisdom on its head, exploring how Q1's challenges can be flipped into profitable opportunities – welcome to the world of 'Q5'.Our guest expert is Michael Epstein, a seasoned pro in the e-commerce arena with 25 years under his belt. As the strategic brain behind PostPilot, Michael's blend of SaaS savvy, agency acumen, and e-commerce expertise makes him the perfect navigator for today's deep dive.Key Insights:Unveiling how Q1 can be a mini-Christmas for the right products.Mastering the art of juggling operational expenses with profit maximization.A close look at the ever-shifting terrain of e-commerce and how to capture customer interest.The strategic use of Direct Mail in a predominantly digital marketplace.Smart advice for smaller brands on growth trajectory and timing for diversifying marketing efforts.Don't forget to subscribe to The Unofficial Shopify Podcast, leave a review if you loved the episode, or tell a friend. We appreciate you.Show LinksPostPilotUSPS Informed DeliverySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/26/202346 minutes, 5 seconds
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Scaling Skincare: Bushbalm's Rise

In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading a skincare revolution, David reveals the art of growing a business from its online roots to retail success. He emphasizes the crucial roles of web design and ongoing marketing refinement. David's journey with Bushbalm, Ottawa's fastest-growing company, serves as a playbook for Shopify entrepreneurs, highlighting the virtues of patience and strategic growth in e-commerce. Expect a straight-to-the-point, insightful discussion, tailor-made for those looking to make their mark in the digital marketplace.Show Linkshttps://bushbalm.com/[https://bushbalm.ca/pages/ottawas-bushbalm-dragons-den](Bushbalm on Dragon's Den)https://www.replo.app/Not on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/19/202349 minutes, 48 seconds
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Breaking Down a Black Friday Blowout

Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space.Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue.Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode.Show LinksShock SurplusSean's Previous Episode: "Dropshipping $30M in Auto Parts"Not on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/12/202348 minutes, 14 seconds
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Inside 2023's Black Friday Surge

Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales.Dive deep into the Black Friday frenzy, dissecting the data and sharing real-world insights from the Shopify ecosystem. From Adobe Analytics to Shopify's own press release, we cover it all.Key Highlights:The Economic Indicators: We discuss how various reports and our own client data reflect a strong economic trend.The Spending Paradox: Despite economic complaints, real dollar spending is significantly up. We explore this interesting dichotomy.Shopify's Performance: A look into Shopify's platform data, revealing a 22% increase in sales and insights into top-selling countries.Client Case Studies: Insights from our client experiences, including standout performers and the power of strategic platform migration.Marketing Insights: We cover successful Black Friday strategies, including blended ROAS numbers, PPC ad resurgence, and the evolving landscape of online sales.Website Design Discussions: Tackling the perennial debate over homepage carousels and hero images, we propose alternative strategies for effective homepage design.Audience Q&A: Responding to AMA questions from our Facebook group, we discuss customer communication strategies, effective marketing for budget-conscious businesses, and much more.Show LinksShopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday salesAdobe 2023 Holiday Shopping TrendsNot on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Clean Size Charts: Shopify Size Chart AppStoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/5/202347 minutes, 56 seconds
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Dropshipping $30M in Auto Parts

Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business.Joining us is Sean Reyes of Shock Surplus, to tell us how he propelled his brand from modest beginnings to a dropship titan that cornered the market in 2020.We'll unpack the journey of a brand that's not only thrived but dominated, dissecting the blend of tech-savviness, market understanding, and the audacious spirit needed to excel.Sean's story is one of precision growth and the art of capitalizing on market opportunities, from navigating the COVID-19 pandemic to mastering the Facebook ad landscape.Expect to gather a trove of actionable advice, from leveraging education as a powerful marketing tool to the nitty-gritty of data management with a product catalog that would make a librarian weep.We'll explore how Shock Surplus has built a robust community by fostering genuine connections with their audience, leading with education, and backing it up with expertise.Hear how authenticity in content creation and customer education has established Shock Surplus as a trusted authority in a niche market.Don't miss this behind-the-scenes look at scaling an e-commerce business, a must-listen for any entrepreneur aiming for the stars.Hit subscribe, and leave a review if you love what you're hearing. It's about growth, not just in sales but in knowledge. Tune in, turn it up, and take your store to the next level.Show Linksshocksurplus.comNot on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/28/202348 minutes, 57 seconds
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The Analog Film Entrepreneur

We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into community building, the ins and outs of marketing in this unique niche, and even touch on how AI is tiptoeing into the realm of the retro. It's all about balancing yesterday's tangible joys with today's digital conveniences. Tune in for a trip through the complexities of harmonizing the old with the new.Show LinksAnalogue WonderlandSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/21/202347 minutes, 47 seconds
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Gas Monkey's Sweepstakes Strategy

Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your online store. Packed with real scenarios and savvy advice, this is a conversation that cuts through the noise of typical marketing chatter.Show LinksGas Monkey GarageSharedSweepsViralSweepFast N' LoudSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/14/202349 minutes, 52 seconds
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Riding Vinyl's Revival

We're diving deep into the vinyl revival with Mark Poppen, the man behind Funky Moose Records. If you've ever wondered why vinyl records are outselling CDs or how to make a dent in the eCommerce world, this chat's for you. Mark shares how he rode the wave of vinyl's resurgence and built an eCommerce empire. We delve into the nitty-gritty—from SEO tactics to dealing with suppliers and why sometimes, you've got to trust your gut over the data. Mark even spills the beans on how he navigated a near-crisis with a key distributor. It's a laid-back chat with serious insights. Don't miss it.Show Linksfunkymooserecords.castorehero.aiThe Sit Down PodcastMooseFestSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/7/202342 minutes
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From Shopify to Store Owner

Imagine spending eight years shaping products inside Shopify's hallowed halls, only to step out and run your own store. That's Daniel Patricio's story. He left Shopify start his own store, Bull and Cleaver.  But here’s the twist— Daniel's journey took an unexpected detour when Apple's iOS 14 update shook the landscape. Together, we'll explore this new conversion rate normal, take a sneak peek into the future of online storefronts, and share some insider tips.Show LinksBull & CleaverAbraSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/31/202349 minutes, 4 seconds
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News, Q&A, & Pro Tips

New episode this week and its a fun one. Listener-favorite Paul Reda is back in the co-host chair, always spicy. We’re kicking off with some fresh-off-the-press news and updates in the Shopify world. Then, we'll let you in on what we've been working on. Got questions? Good, because we're diving into a Listener Q&A segment where we answer your questions. Throughout, we're handing you some practical Black Friday advice.Show LinksMontana Knife CompanyTriple 60Navage@ShopifySupport tweetEthercycleSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/24/20231 hour, 16 seconds
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Product Pre-Launch Planning

In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, this conversation will inspire you to take your ideas to the next level. Join the crowdfunding adventure now and learn the secrets to launching with confidence!Show LinksLaunch Accelerated Blueprint (Course by Vance)KickstarterIndiegogoCrowdfunderContent-Based Networking (Book by James Carbary)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/17/202354 minutes, 45 seconds
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Q4 Holiday Promo Playbook

As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for businesses. Molly walks us through a detailed plan that starts with pre-Black Friday strategies and goes all the way to New Year's resolutions. The key takeaway? With solid planning, focused efforts, and a touch of creativity, the holiday season can be extremely profitable for your business.Show LinksBrands and apps mentioned:Smart MarketerShopifyBoom!HooniganEasy Gift appShopify Product BundlesViral SweepSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/10/202348 minutes, 47 seconds
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The Email Automation Blueprint

What makes a store more than a marketplace but a community? The answer might be sitting in your inbox. With insights from Laura Palladino, we explore how the right email strategy can turn one-time buyers into lifelong customers. In this episode, we demystify the elements that make an email campaign truly resonate.Show LinksSmart Marketer CoursesBOOMoVertoneSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/3/202344 minutes, 20 seconds
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The Candy Hackers

Today, we step into the world of Adama Nesil, the creator of Candy Hackers. In a landscape dominated by sugary, processed treats, Adama has managed to carve a niche with gluten-free and dairy-free candies. But this is more than a story of culinary innovation. It’s about how a mother turned dietary restrictions into an advantage, capturing not just the palate but also the imagination of her audience. From her modest kitchen to TikTok fame and even to the corridors of a renowned UK chocolate factory, this episode explores the sweet blend of creativity, resilience, and smart business.Show Linkscandyhackers.comCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/26/202344 minutes, 36 seconds
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Ask Us Anything

Also on YouTube: youtu.be/LZlbfPiEYYYThis week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be of particular interest. And for the bootstrappers out there, the episode closes with indispensable advice on growing without a hefty ad budget.Show LinksGoogle Sales ChannelElevarDuties and import taxesDHL Duty and Tax CalculatorSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/19/202345 minutes, 31 seconds
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Decoding Effective PPC Ads

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.Show LinksWebtopiaJessie on LinkedInJessie on TwitterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/12/202346 minutes, 33 seconds
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Salty Britches

In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make her son's ocean trips enjoyable and chafe-free. As we follow her from her kitchen to scaling challenges and Shopify dashboards, we see how solving a simple problem can take unexpected turns. Fast forward, and she's navigating the complexities of co-packers, military contracts, and even winter skin relief. This episode isn't just a lesson in entrepreneurship; it's about the intricacies of human need, the power of relationships, the surprising pathways of invention, and the unanticipated lessons you learn along the way.Show LinksSalty BritchesMcKevlin's Surf ShopJames Lawrence (Iron Cowboy)LegalZoomSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/5/202350 minutes, 37 seconds
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Profit, Contribution Margin, & Growth

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.Show LinksStore Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/29/202344 minutes, 11 seconds
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Mastering ManyChat Marketing

Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between the convenience of a bot and the nuance of a human? Plus, some sound advice for anyone wading into these digital waters. This is a story of technology, of change, and, most importantly, of finding the human in the machine.Show LinksGROW AILinkedInDialogflowKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/22/202344 minutes, 56 seconds
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Profit Over Panic: Braxley's Comeback Story

See it on YouTube: youtu.be/cQXHEJOPgfcEver wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Braxton Manley, the innovative founder of Braxley Bands, sharing his entrepreneurial journey with us today. Braxton unfolds his unique journey from repurposing socks into Apple watch bands to establishing a successful DTC brand. He delves into his evolving product design philosophy, his knack for enhancing perceived product value, his approach to brand collaborations, and his exciting future plans.If you found Braxton's journey inspiring and enlightening, hit the subscribe button to never miss an episode of The Unofficial Shopify Podcast. Stay tuned, stay inspired!Show Linksbraxley.coPeace. Love. Hormones.Chisel Gumapps.shopify.com/tiktokSendlaneSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/15/202342 minutes, 12 seconds
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Shopify Editions Summer ’23

Also on YouTube:  https://youtu.be/ioGVduoPnPMEvery six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition is here, brimming with innovative features designed to help businesses of all sizes thrive. Join us as we unpack the contents of the latest Shopify Edition, a biannual event that showcases Shopify's latest and greatest features. We'll discuss how Shopify is expanding subscriptions access, facilitating product bundling, and more. Tune in as we untangle the threads of the latest Shopify narrative.Show LinksShopify Editions Summer ’23SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/8/202347 minutes, 53 seconds
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Creating Profitable Influencer Relationships

Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized Forbes 30 Under 30 entrepreneur, has the answers. Uncover the power of product seeding and how to build authentic partnerships with influencers, even on a budget. Learn the art of engaging influencers with value-driven offerings, rather than cash payments. Tomer's expert advice will guide you through the process of identifying the right influencers for your brand and fostering lasting connections. Discover the secrets behind turning influencer love into real revenue, and get ready to revolutionize your approach to influencer marketing. For more tips and strategies from industry leaders, subscribe to The Unofficial Shopify Podcast today.Show LinksSwitch SupplementsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/1/202358 minutes, 40 seconds
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Optimizing Price for Profits

Video interview on YouTube: https://youtu.be/ISSTJFIUd8wGet ready to unlock the secrets of pricing optimization with data enthusiast and serial entrepreneur, Byron Myers. This episode delves into Byron's journey to transform e-commerce businesses by harnessing the power of data-driven pricing strategies. From understanding price elasticity to navigating segmented pricing, Byron lays out the steps to boost profitability. He also takes us behind the scenes of his wildly successful venture, GlimmerWish, purveyors of mermaid and unicorn themed hair care.Hungry for more insights into business growth and success? Don't wait, subscribe to The Unofficial Shopify Podcast today and step into the future of ecommerce.Show LinksGlimmerWishprofitprofessor.io - 50% discount, use code KURTSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/25/202343 minutes, 39 seconds
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A Tennis Pro Turned Bag Entrepreneur

YouTube: https://youtu.be/rM2dQwDZe5UWe talk with Jack Oswald, a former professional tennis player turned entrepreneur. Oswald speaks candidly about designing a better sports bag, leveraging customer feedback and in-person interactions to improve the product. He highlights the effectiveness of short story videos, quizzes, and personal customer interactions in driving sales. This episode is a must-listen for anyone looking to improve their product design, customer engagement, and sales strategy.Show Linkscanchabags.com - Use code TECHNASTY15IndieGoGo: The Cancha BagTolstoySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/18/202349 minutes, 42 seconds
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Mic Drop: JZ Mic's Marketing Masterclass

Youtube Interview: https://youtu.be/ZOxFs99yHuAEver wondered how to grow a niche brand into a global force? On this episode of The Unofficial Shopify Podcast, we hear from Andris Zemmers, marketing director at JZ Microphones about the success their high-ticket product lines have seen in 10 countries. Dive into the strategies that drove JZ's growth - from lead magnets to audience targeting, email sequences, and more. Hear how strategic partnerships with influencers, personalized customer service, and new product lines are propelling JZ further in their industry. Don't miss out on this episode for practical tips and a relatable experience.Show LinksJZ MicrophonesAndris' YouTube ChannelSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/11/202340 minutes, 28 seconds
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Shopify Subscription App Selection

Jump into the sea of subscription apps with the guidance of our guest Andriy Rudnyk. He breaks down the common mistakes when picking an app and forecasts the future of subscription apps. Plus, discover his number one advice for growing your subscription business – it’s all about your most valuable subscribers. Tune in and boost your business strategy.In this episode, we'll cover:Picking the right subscription app among a sea of choices.When to consider a subscription program for your product.The evolution of legacy subscriptions apps like Recharge and Bold Commerce.The top-rated subscribe-and-save apps.The future of the subscription app market.Show LinksGSABest Starters: Timo, Subify, Ongoing SubscriptionsBest Subscribe & Save: Loop, Stay.ai, SkioBest Build a box: AwtomicApp Store: Good Subscription OptimizerAndriy on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/4/202341 minutes, 42 seconds
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Making the World's First Creatine Gummy

One life-changing realization transformed him from a SpaceX employee to a pioneering entrepreneur…We have Dylan Menter, the brain behind Bear Balanced and the world's first Creatine gummies, on The Unofficial Shopify Podcast this week.Dylan recounts his unusual path to entrepreneurship, highlighting how determination and self-teaching led to the mastery of Google Ads. He also provides valuable insights into harnessing the right resources, maximizing outputs with minimum input, and his plans for breaking into the retail market.To learn more about Dylan's entrepreneurial journey and gain actionable business advice, subscribe to The Unofficial Shopify Podcast wherever you get your podcasts.See the full interview on YouTube: https://youtu.be/QVNS5G3M4yAAdditional ResourcesBear BalancedPickle PowerUSPTOSolutions 8 YouTube = Google Ads tutorialsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/27/202342 minutes, 2 seconds
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Mastering Kickstarter for Product Launches

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain...TIMESTAMPS[00:03:40] Kickstarter: Crowdfunding for new product inventory.[00:07:06] Knockoffs are a real online threat.[00:12:49] Kickstarter helps launch and boost audience reach.[00:16:50] Storytelling justifies crowdfunding to existing customers.[00:19:43] Pre-launch: build audience for Kickstarter success.[00:23:33] Paid ads lead to qualified email list. VIP funnel.[00:27:36] Preparing for launch by herding customers.[00:33:41] Over communicate to avoid Kickstarter campaign errors.Show Linkslaunchandscale.coKickstarterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/20/202343 minutes, 17 seconds
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Unraveling eCommerce Accounting for Shopify Merchants

Join us on The Unofficial Shopify Podcast as eCommerce accounting expert Wayne Richard shares financial strategies for Shopify store owners. Learn common mistakes, efficiency metrics, sales tax nexus complexities, and money-saving tips. Wayne also advises on choosing the right accountant and emphasizes the importance of setting aside profits for unforeseen expenses. Supercharge your store's finances with insights from Wayne Richard in this accounting-packed episode!Show LinksBean NinjasBench (Referral Link)Gustoa2xecommercefuelProfit FirstWayne on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/13/202345 minutes, 12 seconds
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Secrets from a $100M Ecom Entrepreneur

Entrepreneur Nick Mertz on Challenges of E-commerce, In-House Operations, and Hiring the Right People.Today's episode of The Unofficial Shopify Podcast brings you Nick Mertz, the reclusive yet unstoppable e-commerce juggernaut behind $100 million in revenue. This unstoppable entrepreneur has generated over $100 million in revenue with ventures like Rugged Apparel, Adam's Polishes, and Pins & Aces. How does he do it? Discover his strategies for hiring, in-house operations, and mastering growth.Timestamped overview[00:01:21} Podcast featuring successful e-com entrepreneur Nick, discussing challenges and successful ventures, including Leno's Garage.[00:04:38} Started e-com business in college selling survival bracelets, sold it after a few years.[00:08:59} Starting an e-commerce business does not require a lot of money. Differentiation is key to success in a competitive market. Validating the idea is important before starting.[00:12:21} Stick with it, have grit, and don't expect overnight success. One mannequin company survived the 2008 recession while 90% of competitors went out of business. Some products have TikTok booms, but persistence is necessary to turn it into a business.[00:13:50} Two successful products: beer sleeve and liquor stick, with a focus on innovation and marketing. Dealing with copycats involves legal action.[00:20:39} Small brand collab with Bud Light - no license, no royalty, just make cool stuff and use it. Unlimitedbeer sent. Those brand collabs legitimized the brand leading to other collabs. Some licensed stuff, like NCAA.[00:24:38} Starting as a side project, Pins and Aces grew to become a real business by hiring key people while maintaining a fun culture. Hiring slowly and firing quickly is important for building a strong team.[00:27:19} Employees have equity in the company and a bonus program; giving opportunities for growth leads to retention.[00:33:55} DIY approach has drawbacks like lost packages, missing inventory, shipping wrong item, but offers personal touch and control over shipping experience.[00:38:58} New products, collaborations, growing brands, relaunching Hooga Lab, and moving to a new building.[00:41:33} Stay focused on your product and niche, even if it doesn't sell immediately. Grinding it out for at least 6 months can lead to success.Show LinksPins & AcesADAM'sBlue Ocean StrategyNASA Regulations for Merchandising RequestsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/6/202344 minutes, 19 seconds
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News & Updates: May 2023

We discuss a range of topics from technical problem-solving to the impact of AI and automation. We explore how to enhance your ecommerce business with alternative strategies such as live shopping, and Shopify's new performance-boosting URL change. We also dive into the use of Chat GPT for writing and the importance of domain names in the present-day landscape. Tune in to gain insights on how to improve your online store and stay up-to-date with the latest ecommerce trends.TIMESTAMPS[00:04:46] Exploring the relevance of.com domain names[00:15:00] Shopify Changing URL Strategy for Faster Loading[00:21:53] ChatGPT struggles to accurately determine month-end dates[00:25:47] Uncovering the Syntax of ChatGPT[00:31:57] Facebook's New Shopping Rules[00:37:18] Unconventional E-commerce StrategiesShow LinksShopify's Free Domain Name Generator & IdeasICANNShopify: Changes to Asset URLsChatGPTJasperTechCrunch: Instagram and Facebook will force their checkout experience on Shops soonPostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/30/202344 minutes, 36 seconds
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The Magic of Forever Transactions

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription model to ensuring that customers are not abusing the service, we discuss how experimentation and testing is needed to find the ideal customer and mitigate these risks. We also look at how retention strategies, market research, and ease of cancellations play a key role in the success of subscription-based businesses. Featuring expert advice on how to match customer goals with added value offerings, set expectations, and price effectively, this episode offers invaluable insights for all business owners. We also take a deep dive into Netflix's customer-centric approach and how their focus on retention is crucial to their success. Tune in to learn how to avoid common pitfalls and create meaningful recurring revenue.Timestamps[00:03:24] The Customer Centricity of Netflix[00:06:31] "The Importance of Easy Subscription Cancellations"[00:12:15] "LinkedIn: Connecting Across Generations and Industries"[00:20:50] "Keeping it simple: Avoiding subscription pitfalls"[00:25:27] "Unlocking the Benefits of Subscriptions - Coffee, Wine, Seltzer"[00:29:26] Maximizing Retention Rates for Subscription Services[00:37:00] "Expert Tips for Testing Subscription Models"[00:40:09] "Small Businesses' Advantage: Knowing Customers for Success"Show Linksrobbiekellmanbaxter.comlinkedin/robbiekellmanbaxterBook: The Forever TransactionBook: The Membership EconomySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/23/202344 minutes, 29 seconds
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Crowdsourcing the Future of Lab Gear

Get ready to put on your lab coat and nerd out with the founder and CEO of Genius Lab Gear, Derek Miller, on The Unofficial Shopify Podcast. Derek spills the beans on his journey from making stickers to creating the world's best lab coat. But that's not all - he's taking a unique approach to launching his latest product by crowdsourcing the design and crowdfunding the manufacturing of lab coats with his community of fans. and creating a carbon-neutral with Shopify Planet. So grab your pipettes and get ready to learn this proven pre-order launch process.Show Linksgeniuslabgear.comGLG's Lab Coat Projectfree SEM Rush course Derek followedCrowdfunder: Pre‑Order PromosPollUnit poll makerSuperfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful BusinessShopify PlanetSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/16/202353 minutes, 3 seconds
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Happy Bulge: Swimming Through The Waves of Success

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful clothing business owner. He shares strategies for success such as appreciation for customers and content creation with focus on seasonality and being reactive. Other topics discussed include customer conversions, creativity and experimentation, understanding one's audience, and more. Tune into this episode to get all the details about Jeremy's journey with Happy Bulge!Show LinksHappy Bulge Swim co.Buff Boy Brewing Co.@happybulgeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/9/202353 minutes, 55 seconds
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Sustainable Shopping through Advocate Apparel

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.Show LinksWaterlustEco EncloseShopify Planet appSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/2/202351 minutes, 5 seconds
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Ride Your Ride

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses.Show Linksdispatch.bike use code TECHNASTY15SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/25/202358 minutes, 41 seconds
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From Edible Cookie Dough to Ecommerce Success

Sit down with Erica Rankin, the founder and CEO of Bro Dough, a plant-based, protein-infused, edible cookie dough company based out of Canada. Erica shares her journey from launching Bro Dough in 2019 to growing her following across multiple platforms to over 260K. As a successful ecommerce entrepreneur and digital marketing expert, Erica also offers insights into navigating food manufacturing challenges and the importance of having a good manufacturing partner.Show Linksbrodough.cagrowwitherica.comErica on LinkedInTikTok/@brodoughcanadaSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/18/202344 minutes, 48 seconds
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Captivate the Right Customers

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts leads into loyal customers. Listen in as Scott offers insights gained from managing millions of dollars in digital advertising spend and driving 20-40% of all sales through email marketing.Show Links[https://www.sociallite.ca/](Social Lite)Merchant MasterySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/11/20231 hour, 1 second
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Unlocking the Power of Customer Lifetime Value

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.Show LinksDan's youtubeDan's spreadsheetBusiness InsiderThetaTheta BlogEmory CourseDan's websiteDan's twitterDan's linkedinSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/4/202350 minutes, 41 seconds
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Shopify Editions: NEW Online Store Features

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integration to quality of life improvements, they'll tell you which ones are worth paying attention to stay ahead of the competition.Checkout Enhancements & One Page OptionShop Promise & Expected Delivery DatesAI-integrated Shopify MagicMeta Objects & Quality of Life Improvementsand more!Show LinksShopify Editions | Winter ’23Shopify CheckoutShopify SupplyCheckout ExtensibilityShop Promise badgeShop App Chatbot demoIntroducing AI-Generated Product Descriptions Powered by Shopify MagicSearch & DiscoveryMetaobjectsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/28/202344 minutes, 7 seconds
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Building a Viral Fashion Accessory: The Ponyback Hat

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her idea into a viral sensation and built a community-driven brand and why it has become so popular among fashion-savvy consumers.Show Linksponybackhats.comtiktok.com/@ponybackinstagram.com/ponybackstyleSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/21/20231 hour, 14 seconds
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Making Social Media Magic with Disney Dan's Proven Approach

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engaging social media content, and how to build a strong personal brand that resonates with your audience. Whether you're just starting out or looking to take your content marketing strategy to the next level, this episode is packed with practical advice and real-world examples from someone who's been there, and grown YouTube channel to 300K subscribers.Show LinksYoutube/@DistoryDanTikTok/@disneydanyoutubeDisneyDan's LinkTreeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/14/20231 hour, 42 seconds
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Lume Cube's Journey

Join us as we explore how Lume Cube became the leading brand in personal lighting for creators and innovators. Though COVID-19 hit them hard, their team was able to quickly adapt and increase demand for their products. By 2021, Lume Cube was reaching sales milestones of $5 million/month. Riley Stricklin, the Co-Founder & CEO behind this success story joins us on this episode to discuss how they innovated and invested to become an 8-figure empire. Tune into hear their inspiring story and get ready to level up your content creating game.Show LinksLumeCube 20% off with code UNOFFICIAL (good until May 1st 2023)Cordless Ring Light ProLumeCube Kickstarter (2014)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/7/202350 minutes, 47 seconds
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Top-Converting Landing Pages

Creating Shopify landing pages is essential to success as an online store.In this episode, you'll learn how to create pages that look great and help you boost your return on advertising spend (ROAS).You can only tweak ad creative in Business Manager for so long before you're rearranging deck chairs on the titanic.Landing pages are key - today we've got someone who's built 300 of them and he's going to talk us through it all.Logan Grasby is The Director of Product at Appstle and the Co-founder of Conversion Pages. Logan has deep ecommerce experience from building a Shopify brand from the ground up, to scaling a Shopify Plus brand to 8 figures as the Ecommerce Lead at Inspired Go. In 2022 he founded Conversion Pages which has built over 300 landing pages for ecommerce brands to date.Show LinksConversion Pages - $500 off your first landing page with Conversion PagesWebflowClarity@logangrasbySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/28/202343 minutes, 49 seconds
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Twitter for Entrepreneurs: How to Grow Your Network

"Twitter is like the sweatpants of social media."Twitter can be a powerful tool for entrepreneurs, but not in the same way as other social media platforms.In this episode, you'll hear how to grow your network and make the most of Twitter's potential as an entrepreneur.We're joined by JK Molina. After successfully exiting his SaaS Tweet Hunter for $1.4 million dollars, he now coaches people on how to monetize their Twitter audience.Show LinksTweet Hunter@OneJKMolina@kurtincSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/21/202344 minutes
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SELLING ART ONLINE: How Jon Chase Built a Career

Get your creative juices flowing this week on The Unofficial Shopify Podcast with Jon Chase: master artist & online entrepreneur. From his roots with Famous Stars & Straps to becoming art director for HOONIGAN and now back selling art again with Shopify, Jon has an inspiring story about how he built a career out of creativity.Show Linksjonchasestudios.cominstagram.com/jchase7452SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/14/202356 minutes, 57 seconds
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Ask Me Anything: January '23

In this AMA episode, we're tackling your listener questions. Learn our insights on ChatGPT and get an inside look at what questions you should be asking yourself come 2023. We'll also give tips on how window shoppers can join your email list as well as provide advice if you've been thinking about migrating from WordPress to Shopify. Plus- are Shopify Functions a yes or no for us? Tune-in this week and find out all that plus more!Show LinksNYT: Ken Block, Rally Driver and YouTube Stuntman, Dies at 55Jasper - AI CopywriterShopify Functions overviewFacebook Group: Unofficial Shopify Podcast InsidersSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/7/202342 minutes, 47 seconds
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How Merci Handy's Gone Global with Shopify and Stranger Things

Interview with Louis Marty, co-founder and CEO of Merci Handy. In this episode, Louis discusses his experience building and growing a successful eCommerce business overseas, before expanding into North America. He shares his journey from building a custom website and creating a viral video, to discovering Shopify and eventually making the switch. Louis also discusses the challenges he faced along the way, and how he ultimately overcame them to achieve success.Show LinksMerci Handy USDrop - Instagram AutomationLouis on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/31/202344 minutes, 53 seconds
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Why Your Personal Brand Matters (And How To Build One)

"Personal branding leads the right people to you."This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte.Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including Shopify, expand their reach through partnerships and community. She's now on a mission to empower ambitious professionals and entrepreneurs through personal branding.Show LinksSigute's NewsletterSiguteZitikyte.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/24/202341 minutes, 36 seconds
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Maximizing Retention: Tactics for Reducing Subscription Churn

In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subscription Agency, who shares his insights on common mistakes brands make with subscriptions, the difference between good and bad subscription strategies, and advanced tactics for boosting subscriber conversions and reducing churn. We also discuss the growth of subscription businesses in eCommerce and the lessons that can be learned from the SaaS industry.Show LinksGood Subscription Agency - Get $595 off your first month with GSA.SUBTAThe Forever TransactionCheese GrottoAwtomicSkioRodeoSmartrrSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/17/202345 minutes, 28 seconds
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How an Iconic Flask Revived an 1890s Housewares Brand Online

Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process.We're joined by CEO of Jacob Bromwell, Sean Bandawat the world’s leading designer and manufacturer of luxury flasks and kitchenware, established in 1819.GUEST BIO: Sean Bandawat is a second generation entrepreneur and real estate investor. Mr. Bandawat embarked on his business career by acquiring Jacob Bromwell®, an iconic home goods company nationally recognized as the oldest housewares manufacturer in the United States, founded in 1819. The revival of the Jacob Bromwell® brand began in college when he developed a business plan that set out to completely transform and revitalize the troubled company which was once a household name. His bold turnaround plan proved successful, and in 2020 Jacob Bromwell® was recognized by Shopify as being in the top 1% of its highest growth e-commerce retail stores. Additionally, since his acquisition, Jacob Bromwell® has received global media attention in nearly every major news publication, including Inc., The Wall Street Journal, GQ, Martha Stewart Living, Esquire, People, and more.Show Linksjacobbromwell.com - Use code KURTSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/10/202342 minutes, 25 seconds
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How a Subscription Box Biz Got a Netflix Show

We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time.John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right.You'll hear:How to pitch vendorsWhat working with Netflix is really likeExample metrics for subscription businessesStrategies to reduce churnHow they sold the company for eight-figuresDid I mention that they sold a show to Netflix?Show LinksBattlboxCarnivore ClubNetflix: Southern SurvivalRechargeChurnbusterWebsiteclosersLinkedInOnlineQuesoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/3/202355 minutes, 21 seconds
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Can Cashback Rewards Save Ecommerce from Discount Addiction?

Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger the dopamine hit, the more likely I am to buy. That's the truth.I can only do this because I know brands are just as addicted to coupon codes as Iam.We're joined by Oren Charnoff, Cofounder and CEO, at Fondue based in Tel Aviv.Fondue just raised $11m to replace every coupon code with CashBack.Prior to cofounding Fondue, Oren was on the founding team at Hanaco Ventures, a now $1.5B VC fund based in TLV and NY.Oren is a long time listener, first time caller into the podcast!Show LinksGetFondue - Let them know you heard about it on the podcast.Honey - Automatic coupon codes via a browser extensionLoop Returns - "Loop helps Shopify's best brands optimize return costs, retain more revenue, and prevent return losses."Negative Underwear - "Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear."SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/27/202238 minutes, 15 seconds
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BUILDING A CULT(URE) OF COMMUNITY

"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel MeyerAuthenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like?Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experience with community-building and her career in eCommerce tech.Show Linkscaitlinteed.comThe Culting of BrandsTwitter/@caitlinteedInstagram/@caitlinteedAmlings Cycle - Kurts first Shopify build.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/20/202247 minutes, 59 seconds
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AI Chat Funnels: Bots are back, are they better?

In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt mean they ever went away, and now there is a resurgence of chat bots. I love automation and AI, so let's revisit chat bots!At the very least, you’ll benefit from this talk if you want to use Instagram to get more sales.At the most, you’ll learn how to 2-10x your sales on Instagram.Natasha Willis is the co-founder of School of Bots, where she has helped train over 14,000 businesses how to use AI Chat Funnels to grow revenue. Her expertise comes from generating more than $30 million in sales for clients like Foundr, ClickFunnels, and Mindvalley. Natasha has spoken at 160+ events alongside influencers like Gary Vaynerchuk and Richard Branson, and has been featured in Forbes, Entrepreneur, and more.Show LinksSchool of BotsManyChat@natashatwillis - DM her 'kurt' to see it in actionSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/13/202255 minutes, 17 seconds
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Picking the Perfect Shopify Theme

"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite variability.To discuss it, we're joined by Cofounder of Up at Five & Design Packs, Trudy MacNabb. She's run her Shopify agency Up at Five for seven years, and has worked with clients such as WWF, Canada Learning Code, and Jenny Bird. She has a deep knowledge of both front-end and back-end development (she used to be a mainframe developer!) and is a driving force behind the Shopify app Design Packs.Show LinksUp at fiveShopify ThemesCode ShopifyDesign Packs - Get an extra free section! Install the Design Packs app for free to get our standard free sections. For a limited time, choose an additional section to add for free. Send the name of the section and the promo code KURT through the in-app contact form and we'll grant you full access. Details: Available until January 15th, 2023. Does not apply to templates.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/6/202245 minutes, 23 seconds
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Postal Petals Disrupts Floral Industry

The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza.Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business.Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flower arrangements shares her journey from sports marketing to entrepreneurship, and we'll find out just how tough - but not impossible - it is to break into some industries.TALIA'S BIO: Postal Petals Founder & CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of experience in brand strategy, communications, marketing, public relations, promotions, sales and strategic partnerships.In addition to Postal Petals, she is the Managing Director of INTER:SECT, a tactical solutions agency that serves as a catalyst for pioneering ideas, collaboration and creative opportunities that exist at the intersection of sports & entertainment, business, technology, consciousness, culture and the arts.Talia’s passion to help drive efforts to achieve long-standing, systematic social justice spills over into anything she does and that includes Postal Petals, where messages encouraging consumers to register to vote and highlighting the frequent injustices against underrepresented communities can be found throughout the brand’s site and its social media platforms.A native of a Los Angeles suburb, Talia is a graduate of San Diego State University where she earned a degree in communications with an emphasis in public relations. Talia is an advocate of civic engagement and collective social change as well as a lover of facts, experiences, art, culture and of course flowers.Show LinksPostal PetalsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/29/202250 minutes, 10 seconds
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How ‘Made With Local’ Scaled with Values

Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients.Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community connection, storytelling, and food.A Certified B Corp, Sheena and her team at Made with Local are committed to creating delicious snacks that have social impact, baked-in.Show LinksMade with LocalFlower Cart GroupB LabPulp & Wire - Female-founded natural CPG agencySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/22/202251 minutes, 18 seconds
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How Harley Finkelstein Went From Shopify's Earliest User to its President

This episode is also available on YouTube: youtu.be/eyGIORYpio4Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president.Today, Shopify as a platform is the second largest online retailer in the U.S., and Harley is once again a merchant selling on Shopify.In this episode, Harley opens up to us to share his origin story, why ecommerce is an outdated term, what he's most proud of at Shopify, and where he thinks he could have done better.Show Links@harleyfFirebelly TeaShopifySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/15/202254 minutes, 34 seconds
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2022 eCommerce Trends Report

Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you.We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business.GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a community for 7- and 8-figure brand owners. I'm a member, its a high quality community. Also a podcast host of Ecomm Fuel, and early inspiration for After a few years in the investment banking world, Andrew decided he’d had enough and decided to quit and start his first eCommerce business. He has since sold numerous eCommerce stores over the years and loves geeking out about eCommerce, investing, finance, marketing and community.Show Links2022 eCommerce Trends ReporteCommerceFuel.comeCommerceFuel PodcasterTw:@youderianSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/8/202244 minutes, 50 seconds
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Automating Real UGC on TikTok

How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisitionGUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with influencers and creators to drive growth. When the privacy updates drove digital advertising to an inflection point, Abraham leveraged his learnings in the new advertising landscape to create a new scalable channel to help brands drive growth.Show LinksBountyTwitter:@abewolkeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/1/202243 minutes, 41 seconds
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Maximizing CLTV this Q4 w/ SMS & Email

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions.Panelists:Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations.Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge’s all-star partner network.Show Linkscommerceaccel.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/25/202251 minutes, 38 seconds
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AMA OCTOBER

The 9th installment of our popular AMA series.In this Ask Me Anything episode sourced from our listeners, we discuss...Free resources to get you prepped for BFCMApp recommendations for promosPlus data, design, and business decisions.
10/18/202244 minutes, 7 seconds
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DEAR META ADS BUYER, YOU'RE NOT ALONE

If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard.Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of clients, but he also runs a community of 400 digital marketers from beginner to expert, which collectively spends over $100M per month on Facebook and Instagram.Show LinksFoxwell DigitalNorthbeamTripleWhaleBlog: Advantage+ Shopping CampaignsOctane AIDavid HerrmannTikTok Ads Webinar with Cody PlofkerDirect Mail: PostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/11/202245 minutes, 1 second
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Maximize Your Paid Ads with Google Performance Max

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/4/202243 minutes, 27 seconds
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Reach Your Audience Without Paid Ads

Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further?If you are, that's not uncommon.In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit of sales that were already going to happen."And then he convinced me that was true.Joining us today with some unconventional wisdom on building a better marketing plan for your brand is Rand Fishkin.Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software.Rand's Bio: In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle and Backstage Capital.Show LinksSparkToroSurveyMonkeyLost and FounderVirtual Confernece: Spark TogetherSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/27/202251 minutes, 16 seconds
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Reviving Revo Sunglasses

If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s.I'm talking about REVO sunglasses.Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born into fashion, his family’s nearly century old business designs, manufactures, sells and distributes high-quality designer brand eyewear right in my home state of Illinois.Today we're going to discuss the journey from an old school family business licensing other people's names to becoming a brand owner, and the learnings that come along with this shift in business strategy.Show LinksRevo Sunglasses - Discount for listeners - use code KURT for 20% off on revo.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/20/202241 minutes, 40 seconds
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Growing Cat Backpacks into a 7-Figure Biz

Today's guest co-founded the #1 cat travel brand in the world. You read that right.We're joined by Emily Miethner from travelcatshop.com, now the #1 cat travel brand in the world, and a fast-growing, global 7-figure DTC brand serving catstomers in 75+ countries. As the Chief Marketing Officer, Emily manages influencer marketing, SMS and email marketing, organic digital content, retail, product development, and partnerships.She's been featured on Good Morning America, in-studio on Cheddar TV Live, and in The New York Times, Wall Sreet Journal, Vice, U.S. News, Vogue, Fast Company, and more, and on 20+ podcasts.Show LinksTravel CatIG/@yourcatbackpackLinkedin/emilymiethnerStray (game()SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/13/202247 minutes, 27 seconds
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Content Marketing isn't a Campaign

Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares.Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that includes real life therapy sessions and inspiring others to be unapologetically themselves.Though Jake was recognized as an EY Entrepreneur of the Year Finalist this year, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.Show Linksmiddaysquares.comIG/@middaysquaresJake Karls on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/6/202247 minutes, 23 seconds
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Unlocking Customer Experience Mindset

Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients.You'll hear:Design Mindset & Cognitive BiasesCustomer Phone InterviewsScary Tests, Tools, and where to startThrough his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.Show LinksDraft - Nick's design consultancy@nickd's twitter rantGoogle Optimize - Split Testing toolStore Design - Nick's new mini how-to guideHotjar - Heatmapping toolSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/30/202244 minutes, 24 seconds
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The Business of Games

Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball.Scott Brown is the co-founder of Marbles: The Brain Store, a retail concept focused on building better brains through play, which eventually grew to 40 stores, a website, a catalog business and a proprietary product division.Tim Swindle created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equity backed, PlayMonster.What did the learn and where are they going? Today is all about product development in the toys & games space.Show LinksPaddleSmashTina Seelig: Can We Control Our Own Luck?Kickstarter: Utter NonsenseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/23/202248 minutes, 22 seconds
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Be Your Brand’s Best Publicist

Today's topic is PR...PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press.Sounds great? So why isn't everyone doing it? Because it's hard and expensive.As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've had clients hire PR firms and feel like they flushed $10K/mo down the toilet.So how do you do it right? Like many things, the answer might be Do It Yourself, at least at first.The attraction is clear. Who wouldn't want to be featured in Wirecutter, GQ, Engadget, Techcrunch, Forbes, CNN, Wall Street Journal, or even huge YouTube channels like iJustine. Our guest today has, and he's going to tell us how to do it.Our guest today has been doing PR for eight years as part of his role at NOMAD GOODS. We're joined by listener & recurring guest Chuck Melber. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.Show LinksNOMADCisionStreakSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/16/202239 minutes, 11 seconds
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Q&A: Shopify Store Strategy

Our popular 'Ask Us Anything' series continuesWe open with news of a ponzi scheme, then answer your burning questions.We discuss:Maximizing your advertising dollarsShopify's share priceBuilding the perfect ecom teamand more_!_Show LinksOverhyped & Under-Regulated: Zadeh Kicks, the Sneaker Arbitrage that Cost Customers MillionsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/9/202241 minutes, 52 seconds
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Building a Baked Goods Brand with a Mission

A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons.This is the story of Wunderkeks, an Austin-based baked goods company specializing in cookies, and building safe spaces with those baked goods.We're joined by Hans Schrei, co-founder of Wunderkeks.Show LinksWunderkeksWunderkeks: About UsIG:@wunderkeks_atxRepublic.com/wunderkeksSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/2/202246 minutes, 37 seconds
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Shopify Editions Summer 2022 Recap

Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase.CEO Tobi says, “With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”There's a lot to explore, every time I revisit Editions, I find something I missed before. In this episode, we'll talk through the announcements we're most excited about.Show LinksShopify EditionsB2B on ShopifyCheckout ExtensibilityDiscount CombinationsMetafieldsShopify FunctionsPlanet by ShopifySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/26/202242 minutes, 58 seconds
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Immutable Laws of Conversions

In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.Show LinksOpting In To Optimization - use code GOODFRIENDSthegood.comjonmacdonald.comGoogle OptimizeAmazon Mechanical TurkWikipedia: Mechanical Turk - Trivia!SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/19/202245 minutes, 22 seconds
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No Shortcuts: Lessons from 13 Years in Online Marketing

Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, so he eventually exited the business in 2017 to focus on digital marketing.Today, he's a go-to expert on Facebook ads, with a lot of unconventional opinions, and a no BS approach that's refreshing in the marketing space. That's the kind of experience we can benefit from.We're joined by Jason Portnoy, owner of JPORT Media, a 7-figure agency that has generated over $150M in revenue for their clients.Show Linksjportnoy.comJPORT MediaWaPo: US consumer confidence slumps to lowest level in 16 monthsPerfectly Mentored PodcastSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/12/202246 minutes, 32 seconds
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Selling Your Online Business

Learn the Four Pillars of ValueWhich deal types are available (its more than just cash)As interest rates rise, why you want to be SBA qualifiedWhy you want to use accrual accounting to clean up your booksElaine is an advisor at Quiet Light where she helps online-based businesses exit. She has a background in e-commerce and a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar fitness eCommerce brand that she exited through Quiet Light before joining their team as an advisor.Show LinksQuietlight - They offer free business valuations and help with exit planning for online business owners. Anyone interested can contact Elaine at [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/5/202242 minutes, 47 seconds
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Split Testing Product Prices

"Addressing prices once every year or two isn't going to work anymore."You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right?With all the changes in the last year - iOS & FB, supply chain disruptions, inflation - pivoting to a margin focus is so important. The days of just focusing on the top line are over.In today's episode, we learn from a price testing expert if you should optimize revenue and profit for the traffic you have by split testing your pricing. Its not right for everbody, and its more than just prices. It’s shipping, returns, discounts, subscription savings, etc. There may be a lot of low hanging fruit.We're joined by Drew Marconi, CEO of Intelligems, a price-testing and margin optimization product for e-commerce brands. Prior to starting Intelligems, he built Dynamic Pricing systems at Via Transportation, and was a manager at McKinsey & Company beforehand. He has a degree in Economics & Education Policy.Show LinksIntelligems - A/B Test your pricing on your Shopify store.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/28/202241 minutes, 40 seconds
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The Most Controversial Way to Get Subscribers

In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI?Our guest should know, after all he's an email marketing veteran with a successful exit under his belt.We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.Show Linksgetemails.com - We'll give you 25% off for the first 3mo ... just use the offer code UNOFFICIAL when you sign up.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/21/202244 minutes, 3 seconds
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No Best Practices: 7 Surprising Split Tests

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...Show LinksGoogle OptimizeTuffy Rhodes' 3HR Opening DayBaymard - Readability: The Optimal Line LengthCharacter counterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/14/202248 minutes, 33 seconds
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Useful Google Tools for Your Store

Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)Which of Google's free tools should you always use?Which Google Search Console warnings actually matter? (It cries wolf!)The opportunity of Rich Results DataIlana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.Show LinksGoogle Search ConsoleGoogle Merchant CenterJSON-LD for SEOilanadavis.comRich Results TestGet a free structured data audit by emailing [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/7/202242 minutes, 55 seconds
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SEO & Content Strategy Simplified

Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...the SEO & content strategy every store should employthe right approach to Meta title & description tagsHow to take advantage of Google's Natural Language Processing pushPlus an update on the global supply chain.Show LinksMozCopyAIOpenAI’s API for GPT-3Double Your WDWOtter.aiGoogle Search ConsoleShopify SupplyMVMTGovalorhianbeutler.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/31/202244 minutes, 12 seconds
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Q&A: Shopify Feature & Strategy Update

In this Ask Us Anything episode, we discuss new features and answer your burning questions.What's new at Shopify:AudiencesDelivery DatesSFN + DeliverrAnd your questions:When to upgrade your planThe importance of being a HYPE BEASTMetafields impact on SEOConversion Rate FactorsAnd moreShow LinksShopify AudiencesEstimated Delivery Dates at CheckoutShopify acquires DeliverrShop PromiseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/24/202250 minutes, 1 second
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Understanding Influencer Product Seeding

In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Show LinksKynshipQALOMeta for CreatorsTikTok Creator MarketplaceMightyScoutRevKapwingKynship App: Influencer SeedingKynship's Influencer CourseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/17/202242 minutes, 41 seconds
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Tools to Get Your Money Right

In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout.Our guest today is Tui Allen, a Product Director at Shopify, overseeing financial solutions for entrepreneurs and businesses.This includes Shopify Capital (available to merchants in the US, UK, and Canada) which provides merchants with timely access to funds to help their businesses grow, simplifying the tedious processes found at traditional banks. Since its launch in 2016, Shopify Capital has provided more than $3 billion in funding to merchants worldwide.With over 20 years of experience in the software and technology sector, Tui Allen has a track record of leading product development not just for Shopify, but also global financial ERP, CRM and payment solutions for several Fortune 100 companies.Show LinksShopify BalanceShopify ProtectShopify CapitalAccelerated checkouts / dynamic checkout buttonsShop PayShopPay InstallmentsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/10/202239 minutes, 20 seconds
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Undoing Headless

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.Show LinksoVertone HaircareFocal by MaestroooTurbo Theme by Out of The SandboxEthercycleCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/3/202240 minutes, 33 seconds
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Custom Theming a Multimillion Lifestyle Brand

In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.Show Linksshiticoolers.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/26/202254 minutes, 52 seconds
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Easy Mistakes to Avoid When Starting a Business

We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It's easy to make a lot of mistakes early on that become obvious to you only later with experience. I know this because I've been through it. I've engaged in all of the mistakes we're about to discuss.Show LinksoVertoneGovaloAMP by Shop SheriffPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/19/202241 minutes, 44 seconds
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Lessons from 20 Years of Ecommerce

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.Notable quotes:"You make most of your money on the exit.""Buying a business reduces the risk... its the ultimate shortcut""Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"We discuss:Selling furniture as one of the earliest dropshippers in 1999The specifics on buying oVertone Haircare with Ezra FirestoneWhat makes a business attractive as a purchaseThe importance of retention marketingShow LinksoVertoneAutoAnythingDuoPlanePowerful by Patty McCord#341 - RFM Segmentation with Juliana JacksonPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/12/202251 minutes, 39 seconds
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AMA: What's Working in 2022

In this Ask Me Anything episode sourced from our listeners, we discuss...Alternatives to Shopify and Google AnalyticsTikTok StrategyWhat do successful brands do differently?Is SEO still viable?What's one thing around the corner no one is talking about yet?Which 3 eComm strategies that just don't work like they used to?Meta Shops (FB/IG)... Should Shopify merchants have checkout on their owned Shopify store, or, Meta Checkout (In-app checkout)?The NEW Shopify Customers View sectionsGoogle PageSpeed FalloutReturn Management AppsShow LinksShopify FlowoVertoneKno CommerceTriple WhaleBetter ReportsReport PunditShopify Customer SegmentationShopify Email MarketingLoop ReturnsAftershipNarvarPost PilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/5/202247 minutes, 47 seconds
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Becca Davison of UnbuckleMe

We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Shark Tank alum who experienced the most unusual event in the Shark Tank: all five Sharks were interested in investing in and partnering with UnBuckleMe.When Becca's mom Barb offered to help out with childcare, they identified a problem, and Barb was uniquely positioned to solve it. Fast forward 5 years later, UnbuckleMe is a top selling product on Amazon with over 6k reviews, available at Target, Walmart, buybuyBABY and loved by parents & grandparents across the country.Show LinksUnbuckleMe - Take 15% off with code podcast15Kickstarter: UnbuckleMeSafe in the SeatKlaviyoAttentiveSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/29/202249 minutes, 8 seconds
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Starting a Ghost Pepper Honey Brand

Our guest today is a serial entrepreneur who shuns the hustle & grind and instead focuses on enjoying the journey of starting a business."I have had many ups and downs but one night I had a dream about my grandfather and hot honey and the name heart soul heat all came into focus."We're joined by Raoul Benavides, founder of Heart Soul Heat, a purveyor of ghost-pepper infused honey."As someone with a big entrepreneurial spirit and roots in Mexican food culture, I want to incorporate the best of my family’s legacy into some new products that I could share with everyone."Show LinksHeart Soul Heat - KURT20 for 20% your first orderPodcornPRXSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/22/202242 minutes, 50 seconds
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Conversion Copywriting (and how Humor Helps, Maybe)

In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.TAKEAWAYS:What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?What's the difference between conversion copy and direct response copy?What are some non-metric based ways to measure your copy's effectiveness?Where's the best place for store owners to try using humor in their copy?Show LinksPunchline Convresion CopywritingOriginal Future of Commerce episodeEcommerceTechSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/15/202230 minutes, 13 seconds
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Migrating to Shopify

In this episode, we talk through migrating to Shopify: things to watch out for, and experienced advice on how to make the most of migrating to Shopify.Our expert guest contributors are:Stewart Knapman who joins us from New Zealand where he is a Merchant Solutions Engineer at Shopify. Before moving to Shopify he spent the last decade working as a Shopify partner and Plus Expert helping merchants get the most out of the platform.Karl Meisterheim, author of the Liquid Weekly newsletter, and an Ethercycle team member currently working on a migration from Magento to Shopify.Show LinksDocs: Migrate to ShopifyTransporter AppMatrixify - Shopify Data Bulk Import Export Update & MigrateLiquid WeeklySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with us to grow your store.
3/8/202249 minutes, 8 seconds
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Kelley Higney of Bug Bite Thing (Shark Tank Update)

Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief worldwide.In 2013, Kelley Higney moved from California to Florida, only to discover the horror of living with mosquitoes. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief.The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, ‘Shark Tank. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with over 40,000 reviews. Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She has received several awards, including ‘Female Entrepreneur of the Year’ by the 2021 Stevie Awards for Women in Business 2021. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.Show LinksBug Bite ThingZenDeskKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/1/202245 minutes, 33 seconds
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Building Community Through Challenges

Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition.Show LinksAlicia's challengemakers.comEzra's Blue Ribbon MastermindSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/22/202243 minutes, 11 seconds
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How a Dad Started a Kids' Clothing Line in 2020

Kyle Hale spent a year teaching himself to draw so he could start Ambitious Kids, a T-shirt company for children. His designs have a retro midwestern vibe that has a way of sparking conversations. Still early in his journey, Kyle is open about the struggles he's faced starting his brand, and the lessons he's learned in the process.Show LinksAmbitious KidsDesignPickle - Gig economy design serviceBluebird Group - Retail services agencyCanvaPlaceitDribbbleBroken Record with Rick RubinThe Social Media Marketing PodcastGoodUISponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/15/202251 minutes, 46 seconds
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Why These Teddy Bears are Exclusively Wholesale

How a family business selling teddy bears, Plush in a Rush, went from a regional traveling salesperson venture to a nationwide wholesale e-commerce store. Yes, this store is exclusively wholesale, and thriving. Having sold online for nearly 20 years, owner Todd Steinberg has a lot of unexpected and practical advice to share from his experiences.Show Linksplushinarush.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/8/202245 minutes, 15 seconds
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The Future of Ecommerce

We discuss our own key takeaways Shopify's extensive Future of Ecommerce Industry Report for 2022 to arm you with the ecommerce trends, insights, and advice you need to succeed in 2022.Also available on YouTube: https://youtu.be/Z26-lJ6GKPsdashShow LinksThe Future of Commerce: Industry Report (2022) - Download Shopify’s complete Future of Commerce report for yourself.Or get just Shopify's Future of Ecommerce reportSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/1/202241 minutes, 10 seconds
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AMA: Metafields, Online Store 2.0, & more

Also available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA episode. We answer your burning ecommerce questions. Today's themes are metafields, theming, and Online Store 2.0.Show LinksShopify BalanceShopify and JD.com unlock world’s largest ecommerce market for merchantsHelp Doc: Displaying metafields on your online storeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/25/20221 hour, 4 seconds
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Ben Knegendorf's High-Ticket Dropshipping Approach

How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lays out his practical and repeatable approach to building legitimate high-ticket dropshipping businesses all while breaking through limiting beliefs and mindsets.Show Linksthe3dprinterguy.comempireflippers.comGary Veeshoptinyhouses.comhttps://www.shoptinyhouses.com/standingdesknation.comdropshipbreakthru.comDropShipPodcastSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/18/202245 minutes, 10 seconds
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Sprinkler Nerd Says, "Dropshipping's Not Dead"

In 2004, Andy Humphrey took the $108 he'd saved and turned it into $10,000 profit in 6 months selling Christmas lights on SuperTwinkle.com while working full-time as a distributor account manager.Fast forward >> today he sell millions online tactfully optimizing SprinklerSupplyStore.com and blazing trails with wholesale distributors.Along the way, you may have seen him on ABC's, Shark Tank (ECOMOWER, 2011), or working with irrigation technology, helping hundreds of contractors & distributors embrace the digital transformation and improve their business.With almost two decades of experience, Andy has a tremendous understanding of what it takes to succeed as an online entreprenuers.Show LinksTreeKeeperBag.comSprinkler Supply StoreInventory Integration App: DuoPlaneContent Site Example: Double Your WDWandyhumphrey.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/11/202259 minutes, 1 second
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How Braxley Bands sold 200K+  Watch straps

How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,000 watch bands starting from a dorm room in Texas. Our guest today is Braxton Manley, founder of Braxley Bands, a lifestyle brand combining style and function to make insanely comfortable Apple Watch bands. What he began working on for a random class project in 2016 has since gotten out of hand and on over 200k wrists.Show LinksBraxley Bands - Text KURT to 85709 for 20% off!PoolSuitePostscriptKlaviyoFuel MadeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/4/202242 minutes, 25 seconds
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Banned From Facebook, SEO Saves Store

Good SEO and content strategy can help ecommerce store owners be less reliant on paid traffic.Do you rely on paid ads to get traffic? What happens if you get banned from running ads or traffic dries up?That's exactly what happened to today's guest. Without Facebook and Google ads to generate traffic, he had to figure out an SEO strategy to replace the lost traffic to his eBike store. The solution? Study affiliate marketers and apply their strategies to ecommerce.Show Linksebikegeneration.comFour Hour Work WeekNiche Pursuits PodcastAnswer the PublicEcom SEO FormulaSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/28/202146 minutes, 18 seconds
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How a Plush Toy Earns This Couple Six Figures

Jonathon and Maria Denholm have invented a new way for teachers to manage their classrooms with an adorable product they call Your Teacher's Pet Creature. In this episode, Jonathon shares their journey going from "having no clue what I was doing" to running a 6-figure Shopify store with a completely new product alongside his wife, all while juggling two kids and a full-time job.You'll hear the steps they took to go from idea to product to making a positive difference in education all while working towards financial independence.Show Linksyourteacherspetcreature.com - Use code TECHNASTY at checkout for 15% off sitewideUpworkKickstarterApp: Beprofit ‑ Profit AnalyticsApp: Candy Rack — One Click UpsellApp: Digital DownloadsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/21/202149 minutes, 57 seconds
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3PL ShipBob Sees Strong Black Friday Fulfillment

According to Shopify sales data, "merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020."Now we have to get all that product delivered. In 2020, that was a problem. Is it an issue this year?CMO of ShipBob, Casey Armstrong, joins to tell us. The global 3PL ships millions of orders per month for over 7,000 brands across a network of 30 fulfillment centers worldwide. They track and publish carrier fulfillment data which they'll share with us in this episode.After a BFCM breakdown, we discuss common questions around outsourcing fulfillment, and the future of fulfillment.Show LinksShipBobShipBob Carrier DataBlack Friday, but make it epic: Shopify merchants break records with $2.9 billion in salesSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/14/202135 minutes, 18 seconds
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How CROSSNET reinvented volleyball on Shopify

In today's show, CROSSNET co-founder & CMO Chris Meade tells us how he bootstrapped the world’s first four way volleyball game into a 8 figure business in 4 years.CROSSNET is sold in over 2,500+ retail stores, has been played in 10,000 schools, and has even aired on ESPN.In this episode, Chris is candid about his journey, and lays out the struggles and tactics that led to their success.Show Linkscrossnetgame.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/7/202147 minutes, 8 seconds
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Conversion Copywriting

In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your shopper.Rishi has been experimenting with conversion ideas for the last 13 years. He’s discovered a 9 point conversion copywriting (https://www.frictionless-commerce.com/blog/conversion-copywriting-checklist/) framework.Frictionless Commerce (Rishi’s company) specializes in helping Shopify sites improve product page conversions by 20% in 90 days. They A/B test to prove their ideas make you more money.PS: they are probably the only digital marketing agency that I know of who takes inspiration from a 130-year-old Sears catalog (https://drive.google.com/file/d/1DlxvIV2810lgDsw0CQLgxVyhVea6PMzE/view?usp=sharing).WANT MORE?Rishi also has a weekly buyer psychology newsletter: https://www.frictionless-commerce.com/JOINSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/30/202159 minutes, 24 seconds
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How Inclusivity & Community Sells Apparel

Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man.He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding something that looked as good as it fit, was very hard to come by.Now, the group of partners at ONE BONE are attracting tons of people with a solution; fun, friendly and accessible marketing, and thousands of people who become loyal and passionate ambassadors.Show Linksonebonebrand.comKurt's Fave T-shirtThe "Michael" Waffle TeeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/23/202155 minutes, 24 seconds
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The Facebook ROAS Death Spiral

This episode is also available on YouTube: https://youtu.be/2O8th50rMbMIf you advertise on Facebook (or other ad platforms) you need to understand Media Efficiency Ratio (MER) vs. Return on Ad Spend (ROAS) and how to think about advertising incrementally.Why Facebook Ads reporting on ROAS is broken.If you’re pulling back on Facebook ads as a result, you're hurting your business.Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and scaling profitably again.Our guest today is William Harris, founder of Elumynt, a growth agency for Shopify stores. In the last 9 months, they've helped six clients get acquired, with the largest selling for a whopping $800M.Show LinksWilliam's Agency: ElumyntArticle: The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify StoreArticle: https://elumynt.com/facebook-ads-ios14-roas/Twitter: @wmharris101SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/16/202154 minutes, 12 seconds
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Dynamic Commerce with Shopify's Hydrogen

Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework.At Shopify Unite 2021 last summer, Tobi Lütke demo'd a new quick-start toolkit for store development called Hydrogen.It looked cool, seeing Tobi demo it made me want it, but truthfully I didn't understand it. Should I have FOMO? Because I think I do.We're going full tech nerd in this one, my friends. This episode is for the developers or those major retailers thinking about their store's infrastructure.Ilya Grigorik, Principal Engineer at Shopify, joins us to discuss this new tooling and give us some insight into Shopify's vision for the future of commerce.Show Linksshopify.dev/hydrogenYouTube: Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/11/202131 minutes, 17 seconds
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(What to do) When Inventory Runs Out

In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers."Show LinksBloomberg: 2021 Gift Cards Expected to Surge Amid ShortagesBook: The New AbnormalThe Economist: America Inc and the shortage economyApp store: GovaloGovaloSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/9/202149 minutes, 11 seconds
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Steal Ezra Firestone's 2021 Million Dollar Holiday Blueprint

Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand.Show LinksSmart Holiday BootcampZipify PagesSmart MarketerBoomSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/2/202149 minutes, 42 seconds
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How Mrs. Elster gets 500+ visits/day from Google

In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools.Show LinksDouble Your WDWHoliday Email GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/28/202122 minutes, 24 seconds
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Your 2021 Black Friday Facebook Ads Strategy

We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns.You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season.Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and our strategic Facebook ads partner.Show LinksKB's Free BFCM Strategy GuideProduceDeptSuperMetricsPromote a discount using a shareable linkFacebook: Google Analytics URL BuilderSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/26/20211 hour, 10 minutes, 13 seconds
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Holiday Email Marketing Tips & Prep

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.We learn:Dialing in messaging for 2021Improving deliverability (to offset lowered open rates)Why testing your offers is your biggest opportunityThe optional Klaviyo snippets you probably forgot to installOur guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.Show Linkschasedimond.comThe Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.Klaviyo Docs: How to Create an "Added to Cart" Event for ShopifyThe Very Good Bra@ecomchasedimondSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/19/202153 minutes, 17 seconds
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How a FB Ads expert bootstrapped from 0–$100K

In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless.Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory and they’re opening their first brick & mortar store and looking to scale beyond the local market.We learn:How she got her first sales without paid adsWhat she learned about good and bad packagingWhy she's not participating in Black FridayHer post-iOS14.5 Facebook adviceShow LinksYour Soul TimeStamped.ioSuper Spicy MediaTwitter: @mojcamarsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/12/202153 minutes, 17 seconds
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Supply Chain Snags' Merchant Impact

In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was nothing compared to this.Why are limits on toilet paper back in stores?How many container ships are sitting in the water outside of Long Beach right now? Why does Amazon want to legalize weed? Turns out all of these things are related to supply chain disruptions.That's one epic traffic jam and it shows no signs of letting up before the holidays.As ecommerce professionals, what are we gonna do about it?
10/5/202143 minutes, 1 second
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Connected Retail: Bridging Offline & Online Stores

This episode is for you if...You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider.OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode.Lots of industry analysis and insight in this one from our guest Kevin McKenzie, the CEO of SKU IQ. Aside from saving owners a ton of time avoiding the end of day double data entry across to systems that don’t normally connect, Kevin has a seriously impressive resume. As Chief Digital Officer at Westfield, he oversaw the development of all digital strategy and omni-channel initiatives. Before that, he was Sr VP of CNET Shopping.Show LinksSKU IQSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/28/202143 minutes, 37 seconds
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Donations, Not Discounts

In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt.As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic.Prior to Givz, Andrew was treasurer for a nonprofit, where the pains of accepting donations drove him to start Givz.Show LinksGivz.com/unofficial - Get 3 months freelolibeautyCharity NavigatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/21/202141 minutes, 25 seconds
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BFCM: Predictions for Your Promotions

For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey.Questions like...What's better: Free Gift with Purchase or flat discount rates?Do you buy extra inventory or clear out distressed inventory?What's Plan B if your BFCM sales don't meet your goals?SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/14/202136 minutes, 46 seconds
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Headless 101

On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun.Show LinksShogun FrontendNOMAD - 15% off full priced and in stock gear on nomadgoods.com with code 'unofficial'Reese's LinkedInSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/7/202143 minutes, 7 seconds
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BFCM: Prepping for this Holiday Season

If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize?In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed.SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.ama-online-store-20TitleQ&A: Online Store 2.0SummaryWhen should you upgrade?DescriptionIn this Ask Us Anything episode, we answer listener questions. When should I upgrade to Online Store 2.0?What's headless ecommerce?The new metafields: What are they? How would I use them?What are you doing differently with FB Ads since the Apple privacy update?How to structure content for landing pagesHow to promote subscriptionsEstablishing free shipping minimums...and more. Somewhat more. Most of it is even Shopify related.Show LinksResources:OOTS: "Is My Theme Compatible With Online Store 2.0?"All of the Announcements From Shopify Unite 2021Screencast: Online Store 2.0 DemoTools:Zipify PagesShogun FrontendStores:AsutraBeardbrandBlack Diamond CoatingsHuckberryKeySmartNOMADTactical Baby GearSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/31/202145 minutes, 24 seconds
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Your Data is Probably Bad

Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data.As more and more Shopify businesses drill into making data driven decisions having the proper foundation is imperative.I have Rich Hannah from RHUX analytics here. One of our mutual clients has been working with him and was really impressed.Hot takes:Shopify's Google Analytics native integration is imperfect Size speed doesn't matter as much as you thinkIf you go headless, your data is going to brek.Prior to starting his own agency, Rich was the former lead analytics engineer for lululemon and consulted for brands like Nordstrom, Major League Soccer, Zendesk, Starbucks, Tesla and others.
8/24/202146 minutes, 48 seconds
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What matters for the future of ecommerce

Kurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Domino's self-driving cars to Walmart’s plan to be fully self-checkout by the end of 2021, to virtual fitting rooms debuting at a time when a lot of Americans really just want to get back into the mall (you get the picture)-- we want to know their takes on what's upcoming in ecommerce.On the panel:Emmett Shine, Founder and Executive Creative Director of Pattern (FKA Gin Lane)Lisel Welden, Advisor, CMO, Board Director | Former Nike, Lyft & Bleacher ReportKurt Elster, your Unofficial Shopify Podcast hostModerated by Andrew Jones, Route's Marketing DirectorThis panel was originally recorded for Route Connect, an Ecommerce ConferenceShow LinksRoute ConnectSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/17/202136 minutes, 38 seconds
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July Recap: The Summer Slump

Paul and Kurt recap and discuss July's ecom buzz:Klaviyo's new featuresHeadless HotnessThe Summer SlumpPaul's Beef(s) with KurtOur favorite Online Store 2.0 featureShow LinksKlaviyo Product EventScreencast: Online Store 2.0 DemoShogun FrontendSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/10/202143 minutes, 10 seconds
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Discount Code Abuse: Protecting Your Profits

In this episode, we'll pull back the curtain on how coupon extensions work, and reveal new data showing how they really impact key performance metrics like average order value and cart completion.How do coupon extensions like Honey and Capital One Shopping get the discount codes that they share in their apps?When a coupon extension is present in a user's browser, how does that impact attribution?What is the impact that coupon extensions have on average order value and cart completion?If a merchant is doing affiliate marketing, what should they know about coupon extensions and how they affect affiliate fees?Kathleen is VP of Marketing at clean.io, where she's on a mission to help ecommerce brands grow profits and make smarter marketing decisions by improving the effectiveness of their discount strategies. Prior to joining clean.io, Kathleen spent 11 years as the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.Show LinkscleanCART - 14-day free trialclean.ioHoneyCapital One ShoppingSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/3/202138 minutes, 38 seconds
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Q&A: Online Store 2.0

In this Ask Us Anything episode, we answer listener questions.When should I upgrade to Online Store 2.0?What's headless ecommerce?The new metafields: What are they? How would I use them?What are you doing differently with FB Ads since the Apple privacy update?How to structure content for landing pagesHow to promote subscriptionsEstablishing free shipping minimums...and more. Somewhat more. Most of it is even Shopify related.Show LinksResources:OOTS: "Is My Theme Compatible With Online Store 2.0?"All of the Announcements From Shopify Unite 2021Screencast: Online Store 2.0 DemoTools:Zipify PagesShogun FrontendStores:AsutraBeardbrandBlack Diamond CoatingsHuckberryKeySmartNOMADTactical Baby GearSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/27/202150 minutes, 32 seconds
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Zuly Matallana of Tiara (Dragon's Den Update)

For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market opportunities.Now, Zuly is translating the skills she gained to become a successful entrepreneur. It started when Zuly recognized the need for a product to help busy women keep their hair dry while showering. Consequently, she found an opportunity to introduce a sustainable Shower Cap in a space traditionally dominated by single-use plastics.The TIARA Shower Cap has not only been successful worldwide but has also gained a lot of media attention. Here are some highlights:• Zuly “faced the fire” at Canada’s CBC TV Hit series Dragons’ Den securing a deal with Manjit and Jim.• Gift Pick GMA 2019• Spoke about her business to more than 3 million people on The View.• In 2020, deemed a Must Have by AllureTIARA’s newest haircare innovation, The Night Cap, sold out in less than 30 minutes. This gave Zuly the confidence to spearhead the brand. She is now innovating a line of functional products for women – with sustainability in mind.Show LinksTIARA - 10% Discount with the Code TIARALOVESponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/20/202141 minutes, 50 seconds
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Two Stores & a Full-time Job

Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic.We discuss:The importance of brand identityThe case for co-foundersTools to stay organizedBalancing perfectionism vs "just launching"What they did when Facebook traffic didn't convertShow Linksbambinobikes.com - Use code UNOFFICIAL152 A.M. Baby - Use code UNOFFICIAL15AsanaOut of The Sandbox Turbo Theme - Use code KURT20 at checkoutThey Ask, You Answer by Marcus SheridanSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/13/202148 minutes, 58 seconds
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Lots of traffic but no sales?

In-store marketing & merchandising are the basics of eCommerce but something that is missed often.Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales."In this episode, we'll learn what are the basics of in-store marketing - where merchants typically go wrong, and how to do better.Born in a small town in north east India, grown up across India followed by working in San Francisco, Toronto & India, Kaus has thrived as a global citizen. These experiences have made her very empathetic and helps her connect to small business owners across the globe.Kaus leads an all-star girls team, mentors women developers & storytellers across the world and is focused on creating a maker first culture.Show LinksModeMagic Sale Booster - Free 1 month-trial on ModeMagic Sale Booster app on the Shopify App Store... for all Unofficial Shopify Podcast listeners! Use the code MERCHME while upgrading your plan.The FascinationHarry's[@kmanjita}twitter.com/kmanjitaSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/6/202147 minutes, 18 seconds
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Shopify Unite 2021 Recap

Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're calling it "Online Store 2.0"In this episode, we recap the highlights with a focus on what matters for merchants.Show LinksShopify UniteNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/29/202126 minutes, 7 seconds
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Using Pre-Orders to Grow Inventory

Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of Gist Yarn, tells us how she's used pre-ordering to fund our inventory growth.Sarah started her career as a community and union organizer, and made the switch to small business when she helped to run a cut and sew factory in 2016.Show LinksGist YarnWeave PodcastBooster Product Filter & SearchKlaviyoSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/29/202139 minutes, 31 seconds
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The Boneheaded Mistakes We've All Made Running Online Businesses

Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have!This episode isn't about successes, it's about the stuff everybody (myself included) gets wrong when starting out.MyWifeQuitHerJob's Steve Chou co-hosts this joint episode to discuss the boneheaded mistakes we've all made running online businesses.Show LinksTwirly GirlBrian Dean's Core Web Vitals researchPickfuShipScoutHotjarBumblebee LinensSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/22/202154 minutes, 35 seconds
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Converting Your First Customers

Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today.How can a brand get customers if they don't have a budget for ads?Why should brands invest in BFCM planning when it's so far off?What are big brands doing that small brands can replicate?Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.Show LinksEpisode 223: Getting Customers for Life through EmailCurie DeodorantVal on Twitter: @lovevalgeislerHouse of WiseBlumKlaviyoSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/15/202154 minutes, 58 seconds
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Your Most Important Page is Product

Through vigorous testing over a decade long ecommerce career, today's guest has come to a conclusion: the product is the most important page on the whole site, and he's got outside-the-box wisdom on how to optimize it.Show LinksFrictionless CommerceRishi on LinkedInzingermansbakehouse.comjpeterman.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/8/202151 minutes, 12 seconds
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How a Former Hockey Player Found Spikey Success

Paul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupuncture mat, but it works. It worked so well that he eventually began selling his own spike mats on Shopify, and even appeared on Dragon's Den to pitch the idea.Born and raised in Vancouver, Paul de Jersey is a former Division 1 hockey player turned entrepreneur. This is the story of his journey founding Aku, a line of premium self-care products with over $1m in sales. It wasn't easy though– Paul shares his struggles and successes with us in this episode.Show Linksakuspike.com - Use code KURT at checkout for 20% off your products.Aku's Dragons Den PitchSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/1/202144 minutes, 46 seconds
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AMA: Improving Conversions & User Experience

Addressing large drop-offs at checkoutBest navigation style for large catalogsPagination vs infinite scrolla "back to basics" checklist for a $1M/y merchantWhat's the best way to advertise for conversion please?What to do when PPC traffic doesn't convertTips and tricks with Turbo.Structuring your homepage in a new storeManaging burnout when you can't take a vacationSetting up wholesalers for successCore web vitals??SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/25/202151 minutes, 55 seconds
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How Community & Story Bootstrapped KinkyCurlyYaki to Success

Vivian Kaye describes herself as "Oprah + Gary Vee" and that's a pretty good description.Her presence and genuine desire to continuously learn and grow while keeping it REAL quickly made her a personality who transcended the title of Founder and CEO.In this episode, she tells us how she started a premium textured hair extension brand for Black women, and then grew it to a million dollars without paid ads.Show LinksKinkyCurlyYakiShopify Prep School@itsviviankayeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/18/202145 minutes, 51 seconds
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How Kettle & Fire Scaled Affiliate Relationships to 7-figures

In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.The tools to identify influencersHow to get big influencers' attentionThe difference between affiliate and ambassador programsWhat are you paying for? Defining influencer deliverables and typical costsCreating a VIP experience for brand ambassadorsTop 3 Most Successful ChannelsOur guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.Show LinksKettle & FireDovetaleSparktoroMagellan AIdtcplaybooks.com - SOPs, tools, templates, and video trainings made by and for ecommerce pro's. - Use code KURT to get 20% off your order.Tw:@jvmeredithSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/11/202144 minutes, 35 seconds
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Is your developer faking your PageSpeed score?

Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results.Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and what we found shocked us.Show LinksPageSpeed InsightsStore Speed Anxiety RegulatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/4/202141 minutes, 51 seconds
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Selling The Best Cotton Candy You Will Ever Taste

Head Mutha Fluffa Therese Dozier, founder of LUV SPUN, turned her events based cotton candy business around in 2020 by moving her Artisanal Candy Floss to Shopify.LUVSPUN provides a unique flavor experience beyond the pink or blue cotton candy you’re used to. Their branding is fun, edgy, and their 200 flavors are unique and fantastic.LUVSPUN is more than just candy floss. It was founded to teach kids with Autism Spectrum Disorder that they can create their own future success through entrepreneurship and that they are completely capable of carving out their own space in this world and that their differences should be celebrated.Show LinksLUVSPUN - Use code SHOPIFY15 for 15% off order.IFundWomen of ColorIn the Meantime: Finding Yourself and the Love You Want@luvspunflossSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/27/202143 minutes, 4 seconds
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6 Ecommerce Myths Holding You Back

Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving us insane.In this joint episode, fellow ecom coach and podcast host Austin Brawner joins the show to dispel the top six ecommerce myths we encounter with merchants every day.If you’ve been a long-time listener of the podcast, you know that Austin is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths.Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more.Episode Highlights:Myth #1: You need to diversify your trafficMyth #2: Google PageSpeed is crucial to getting more salesMyth #3: You have to be the first to do everythingMyth #4: If a “big” business is doing it, it must be rightMyth #5: Hustle and grind is the key to business successMyth #6: People don’t read on the internetShow Links@a_brawnaustinbrawner.comEcommerceInfluenceSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/20/202141 minutes, 25 seconds
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How to Spot Fake Influencers

In this episode, we break down influencer marketing for ecommerce with a Shopify merchant that used influencer marketing to launch their weighted blanket in 2017 with influencers including Kourtney Kardashian.Guest Corey Turner is candidly breaks down:The positives & negatives of influencer marketing for a DTC brandHow to spot fake influencersWhat metrics to look for when picking an influencer.Breaking down the metrics of a couple well known influencersCorey Turner lives in Massachusetts with his wife and two kids (Henry, 3 and Avery 1). After graduating Northeastern University in 2009, he joined a startup with friends dropshipping mattresses. In 2013, they sold to MattressFirm. From 2013 to about 2016, they ran MattressFirm's ecommerce division. Late 2017, BlanQuil was launched just in time for the peak hype in weighted blankets.Show LinksBlanquilGrin.coPrivyKlaviyoFaded.bizSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/13/202145 minutes, 14 seconds
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Growing Your Store [Merchant Q&A]

In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss...Analyzing HeatmapsWhen to outsource your marketingInventory forecastingTop Klaviyo FlowsCollections as SEO honeypotsMobile Collections: Is one or two columns best?...And more! Like Paul's pizza dough recipe.Links Mentionedebikegeneration.comMatsuda.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/6/202144 minutes, 9 seconds
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Six Sane Ways to Optimize Your Product Detail Page

In this episode:What are the most common mistakes that Shopify store owners make with their product pages?What steps can store owners take to figure out if their product page needs help?What things are you seeing on stores that makes you filled with rage? (note from josh: I'm only halfway kidding with this. I've seen such an uptick in terrible user experience on stores. Between a cookie popup, email popup, chat slide out, etc. we are ruining new users experience)Our guest today is Josh Frank, Founder & Head of Optimization at Test Triggers, Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s.Show LinksTest TriggersCopyhackers: Copywriting FormulasCXLTactical Baby Gear Product Detail PageSnoo Product Detail PageCrutchfield 'Drone' Product Detail PageCaraway Product Detail PageFreedomSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/30/202150 minutes, 11 seconds
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Love Is: How Chrissie Lam Empowers Female Artisans

We talk to SharkTank alum Chrissie Lam about her Love Is Project journey.How Chrissie created the original love bracelet in Kenya,transformed a personal photo project to a viral social media campaignand then launched it as e-com brand.Show LinksLove Is ProjectSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/23/202143 minutes, 30 seconds
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Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.She also has some unconventional opinions about ecommerce and its echo chamber problem.Why RFM segmentation is more important than CLTVWhat to ask your customers in an interviewWhy is ecommerce a sausage festShow LinksEffective Customer Segmentation through RFM AnalysisWikipedia: RFM (market research)HBR: Jobs to Be DoneJuliana on LinkedInApp: Reveal by OmniconvertSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/16/202143 minutes, 29 seconds
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Preparing Your Facebook Ads for iOS14

Apple says they're "standing up for users." Facebook says an upcoming prompt in Apple's iOS 14 is bad for small businesses. Regardless of which side you think if self-serving here, if you advertise on Facebook, you need to understand what's happening because you have some homework to do to prepare.Show LinksProduceDeptZuckerberg wants to “inflict pain” on AppleSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/9/202145 minutes, 39 seconds
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How Tacticalories Sells Out Weekly

Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Seasoning Company came to be.Takeaways:How asking "what's really me?" formed the businessWhy you're GAF (give a fuck) score is importantHow they grew 4x in 2020 through product launchesWhy tattoo artists make great label designersShow LinksTacticaloriesHuckberryZipify Pages@tacticaloriesSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
3/2/202150 minutes, 40 seconds
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Scaling Your Store AMA, Part II

Today we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Developing your positioning (without confusing customers)Finding newsletter content that works for youWhy Paul always wears minor league t-shirts The #1 mistake Paul sees merchants makeWhat to do when you’re just straight up uninspiredAdding dynamic personalization to ShopifyHow to find cross-sell opportunitiesThe one thing all new merchants should knewWhat does Kurt's customer survey contain?SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/23/202157 minutes, 43 seconds
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How TikTok Revitalized This Pandemic-fatigued Merchant

In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.Then, the pandemic hit and he experienced what we all did: the crushing desperation of not knowing what's going to happen. He understandably became increasingly demoralized... until he found his voice again through TikTok and Twitch.It's a compelling, unusual, and ultimately inspiring story from a lovely person.Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.Show LinksLED Queens - Cesar says to check it out on Mobile for the best coupon via SMS.JULY 2ND, 2019 E228 with CesarLED Queens Gaming (@ledqueens_gaming) | TikTokLED Queens Gaming on TwitchCesar's top 3 app picks: Privy, Smile.io, Return Magic, Fraud KillerSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/16/202159 minutes, 30 seconds
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How to Scale Your Store [Q&A]

Today we're doing an AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Tips for growing Shopify store from six to seven figures.Benchmarks for gross margin for successful e-commerce storesWhat should you look for in a web developer for redoing websites?...and more. Always more. Such as, "How much did Kurt lose on GameStonk?"SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/9/202156 minutes, 17 seconds
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How Two Strangers Partnered to Sell $1mm in Jerky

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.The mindset that gave him the confidence to quit his jobKeys to building realtionships with potential business partnersHow they launched with grassroots marketing effortsHow having parallel local and national strategies worked wellThe power of podcast appearances (and how it got their products into WalMart)Show LinksFireCreek Snacks - Use code UNOFFICIAL for 15% and free shippingPGA Merchandise ShowLooxReferralCandyRich Dad, Poor DadBold Recurring OrdersSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
2/2/202156 minutes, 48 seconds
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How Travel Apparel Brand Aviator Survived 2020

Colby Kane, owner and founder of Aviator, discusses how the 2008 recession shaped his business, how he's survived the current pandemic, and what he expects will happen in 2021.Colby is a designer and art director who started out in the fast-paced world of NY Fashion as an art director at Macy’s. He moved to LA in order to build something different, find a balance between work and family, and give back to his community.Show LinksAviatorKlaviyoPostscriptGrowaveSocial Media Marketing PodcastIn ConversationSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/26/202149 minutes, 46 seconds
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When a Pandemic Pauses Your Business

Julie Elster (as in Mrs. Elster) joins us again for a candid update on how 2020 impacted her travel business, hosted on Shopify.Show LinksDoubleYourWDW.comPast Episode: My Wife Started a Shopify Store!Past Episode: How Julie Elster Generates 10,000 Organic VisitorsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/19/202145 minutes, 2 seconds
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The Most Common CRO Blind Spots

Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind.On today's episode: an airing of grievances around merchant's approach to conversion rate optimization.We talk through the common mistakes in methodology & management, and your top missed opportunities.Show LinksDraftBaymardSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/12/202143 minutes, 3 seconds
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New Year's Resolutions for your Shopify Business

Now through January we’ll see an influx of new listeners. (Welcome!)We asked our new listeners, "what’s your number one question as you grow your Shopify store?"And to our established merchants, we asked, "what do you wish you knew when just starting out?"Today, we’ll talk through the top comments and turn those into actionable New Year's business resolutions.SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
1/5/202148 minutes, 25 seconds
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Stumped by SMS? Ask the Expert.

Worried mobile messaging will annoy your customers? Not if you do it right.We ask SMS marketing consultant Arri Bagah listener submitted questions like...What do people really want when they sign up for SMS?Should we get into SMS if we’re not based in North America?How often to mass broadcast?Arri Bagah became an expert in the mobile messaging space and is invited to speak at large conferences including Traffic and Conversions Summit, and Conversations Conference and DTC DAY. Arri is the founder of Conversmart, and served in the US Army.Show LinksConversmart - Request a Free Email or SMS Marketing Consult from ArriState of DTC Text-Message Marketing (2020 Edition)Personal Mastery PodcastSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/29/202047 minutes, 20 seconds
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How a Tesla Accessory Store Built a Cult Fanbase

When I bought our first electric vehicle earlier this year, I did what a lot of new car buyers do and went accessory shopping. It was not long before I started seeing ads for aftermarket accessory vendor Abstract Ocean, and reading about them on forums.Our guest today is Peter White, co-founder of Abstract Ocean. In 2013, Peter and his wife picked up their first Tesla. Aside from being the spark for Abstract Ocean, it proved completely life-changing (cue the Tesla grin - even now, years later, driving is a pure and utter joy - despite traffic).Show LinksAbstractOcean - 15% off any purchase when you useuse code UNOFFICIALThe 2013 Forum Post that started it allSentiOneSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/22/202049 minutes, 22 seconds
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Shipageddon, Cyber Monday, & Simulated Chicken

In this episode, we discuss Shipageddon Season and the Cyber Monday that broke shipping. Then a Nuggs teardown– They're "the Tesla of chicken."Show LinksShipBob's Shipping Carrier DataNUGGSSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/15/20201 hour, 1 minute, 11 seconds
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The Future of Ecommerce

As ecommerce professionals, what did we learn from 2020? And what happens in 2021?Those are the questions I posed to a number of a clever ecommerce industry folks.Entreprenuers like:Harley Finkelstein, ShopifyEric Bandholz, BeardbrandMarnie Consky, Thigh SocietyEzra Firestone, Smart MarketerIlana Davis, Shopify Expert & Website RescuerSteve Chou, My Wife Quit Her JobNick DiSabato, DraftAustin Brawner, Brand Growth ExpertsVal Giesler, Fix My ChurnAndrew Youderian, EcommerceFuelRhian Beutler, VenntovAnne Thomas, Shop CritiqueBen Jabbawy, PrivyThis episode is a fire hose of valuable insights, tips, and trends.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/8/202048 minutes, 22 seconds
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Black Friday 2020 Data Download

From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black Friday in 2019. By 8:00am EST, merchants on Shopify collectively had crossed $1 billion in sales.“We’re thrilled with the Black Friday sales generated by the businesses on Shopify. In just a single day, merchants around the world produced more than 80% of the sales of the entire holiday shopping weekend last year,” said Harley Finkelstein, President of Shopify.Let's unpack that.Show LinksOverlanderBlack Friday sees record online as US shoppers stay home BFCM Live MapShopify Announces Record Global Black Friday Sales of $2.4 Billion KeySmartSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
12/1/202047 minutes, 9 seconds
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Building a DTC Matcha Business with No Ad Spend

We talk to a cookbook author who turned his experience living in Japan into a Shopify store focused on selling the best quality matcha possible.Eric is the founder and chief evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, arts, and culture. Eric is the author of three cookbooks: The Breakaway Cook, The Breakaway Japanese Kitchen, and Eric's Kitchen. He lives and works in Marin County, CA.Show LinksBreakaway MatchaCommunityHiutDenimCart2CartMatcha QuizSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/24/202039 minutes, 44 seconds
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What Every Merchant Should Know About Theme Development

In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas.You'll learn...how to audit your theme for performancethe common pitfalls to avoid with your themelearning enough development to be dangerousa user testing crash courseAnne Thomas is an experienced web developer who has helped create some of the best Shopify themes in the market. She spent almost 5 years at Out of the Sandbox as the Technical Director working on themes such as Turbo and Flex.Her knowledge of the Shopify platform runs deep and she's recently started her own company, Shop Critique, where she works directly with merchants to help them makeover their shops and make sure they are using their themes and apps in the best ways possible. Show LinksShop CritiqueOut of The SandboxCoding with Jan - YouTubefreeCodeCampLyndaBaymard InstituteSiteInspire2020 Holiday Email GuideSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/17/20201 hour, 45 seconds
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This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."Key Takeaways:How they leverage their brand storyHow to power product discovery with 300 varieties of teaWhat its like running a store with 50+ appsWhy they're fighting for inclusive messagingLinks MentionedHarney.comHot CinnamonAs The Tea Steeps PodcastNosto - On-site PersonalizationAimtell - Push NotificationsHarney's ThemeBetter ReportsReport PunditPingdom ToolsThe Hemp DivisionEmeric's IG: @emericharneySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/10/20201 hour, 3 minutes, 32 seconds
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Thigh Society: How One Woman Sells 7-Figures of Anti-Chafing Underwear

Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size.Key Takeaways:How she bootstrapped a million dollar business starting with just $8K CAD as a risk-averse solopreneurWhy starting with retail wholesale helped her get started onlineWhy you should start with one product (and how to better forecast inventory)Marnie grew Thigh Society to a six-figure business while working a demanding full-time job before deciding to focus exclusively on building the business in late 2016, and has grown it to 7 figures since. Before becoming a full-time entrepreneur, Marnie worked for organizations in Toronto, Canada including Accenture, the Ontario Ministry of Government Services, and the Rotman School of Management (MBA school) in a variety of strategic talent management roles.Links MentionedThigh Society (US) - Use code UNOFFICIAL at checkout to save 15% on your orderThigh Society (CA)Draft - Marnie's conversion rate optimization consultant[Delivering Happiness by Tony Hsieh](https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220/ref=sr_1_1?Maker's Row - For anyone looking for resources to start an apparel businessToronto Fashion Incubator E-Lists & GuidebooksThe Entrepreneur's Guide to Sewn Product Manufacturing2PMl - Marnie's favorite free weekly newsletterCompany of One by Paul Jarvis - Marnie's book recommendationSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
11/3/202059 minutes, 23 seconds
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Black Friday 2020 Facebook Marketing Strategies

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.You'll the hear answers to:Your 2020 FB Ads StrategyWhich promos were the most successful in 2019When to use Campaign Budget OptimizationA 2019 FB Ads Postmortem2020 BFCM ConsiderationsShow LinksBFCM Strategy GuideTw:@kurtbullockProduceDept.co2020 Holiday Shipping Deadlines2020 Holiday Email GuideThis episode made possible by RewindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/29/202042 minutes, 1 second
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Choosing, Changing, & Maintaining Your Shopify Theme

Out of The Sandbox's Sean Campbell joins us to discuss all things theme related:When & how should you upgrade or change themesWhat to consider in a new themeBehind the scenes of the Shopify Theme Storethe "New Online Store Editor Experience"How to expedite support ticketsSean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the Shopify ecosystem. With a focus on Out of the Sandbox Themes, Sean possesses in-depth knowledge and experience from the perspective of shoppers, merchants, theme developers, and agencies.Links MentionedOut of The Sandbox - Use code KURT20 at checkout to get 20% off Flex or TurboReunite 2020: Everything we announced and exclusive updates from Shopify Plus - Discusses Sections EverywhereUsing the Page.details TemplateTheme Updater AppMerchant CollectiveSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/27/20201 hour, 1 minute, 31 seconds
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Maximizing Revenue on Black Friday through Financing & More

In this episode:Increasing average order value with financing,a new sexy store,and your Black Friday prep crash course.Show Links2020 Holiday Email GuideSezzle - My Sezzle referral code is SZXRLQJ. When you use it, you'll get one month free, no strings attached.Vex ClothingSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/20/202056 minutes, 39 seconds
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Steal Ezra Firestone's Million Dollar Black Friday Blueprint

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyWhy to set up pre-sale campaignsBest times to send emailEvery single app in every Ezra's storeShow LinksEzra's 2019 podcast everMoney Talks SeriesEmail on AcidSmart Email Marketing 2.0Ezra on InstagramZipify PagesSmart MarketerBoomSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/13/202057 minutes, 14 seconds
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How Nomad Goods Drives Seven-figures Revenue Through Klaviyo

Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually.Key Takeaways:"A clean list is a well-delivered list"How to segment abandoned cart flows for personalized contentThe right ratio of plain text vs HTML emailsThe most important thing to split testChuck started his post college life working in the world of ecommerce and marketing and quickly made the leap into the realm of UX/ID. Over the course of a few years he was privileged to consult on projects with companies like GoPro, Mozilla, and LG. Thanks to retail experience he brought a unique perspective regarding consumer electronics and a desire to make navigating the world a simpler, more enjoyable experience.In 2015 Chuck returned to marketing, advertising, and growth with a broader appreciation for aesthetics and usability. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.When not working, you can find Chuck adventuring, fishing offshore, or in the kitchen.Links MentionedNomad Goods - Use code UNOFFICIAL for 20% in-stock goods until October 1st.KlaviyoTinuitiTone SMS RecoveryNomad Sticker PackKurt's Vinyl PlotterSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
10/6/202047 minutes, 26 seconds
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Manufacturing Authenticity: From Sneaker Drops to Shinola Saving Detroit

We discuss:The ethics of financing solutionsLaunching your products like YeezyRumors: An update on Native Checkout IntegrationsNews: A Shopify data leak, and a Shopify Partner arrested by the FBIAre Nikkola, Madewell, and Shinola authentic brands?And then we test drive the Shinola store.Links MentionedHow Madewell Bought And Sold My Family's History - BuzzFeedPageSpeed Anxiety ToolNS8 co-founder Adam Rogas charged with securities fraudThe Real History of America's Most Authentic Fake Brand - IncShinolaSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/29/20201 hour, 11 minutes, 57 seconds
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How Stephanie Morimoto Built a Wellness Brand So Good Venus Williams Invested

Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved.Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – for people who invest in self-care.Asutra is woman-owned and women-led; 77% of their team are people of color; and 100% of their staff would recommend Asutra as a great place to work.Key Takeaways:How a "luck sail" led to the purchase of AsutraWhy she shifted from Amazon to DTC on ShopifyThe double edged sword of selling in national retail chainsThe unexpected way Venus Williams got involvedHow a social mission impacted their hiring processStephanie is an enthusiastic board member of Equality Illinois, which advocates for LGBTQ rights; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.Links MentionedAsutraPointer CreativeProduct Recommendations: Spray Pain Away Magnesium Oil, Chill Pain Away CBD Magnesium, Menthol Pain Cream, Melt Pain Away Body ButterPurpose WorkforceWeb SavvySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/22/202045 minutes, 22 seconds
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DTC Darlings: Is Gymshark worth $1.4 Billion?

We discuss:An Income Store court case updateAWAY Travel has a sale, DTC Twitter takes noticeGymShark's billion dollar valuationAnd then we tear down the Gymshark store.Links MentionedIncome Store ReceivershipAttorneys Quitting? (Income Store Update)Emilia Gardner's Income Store YouTube PlaylistAWAY TravelIs Gymshark worth $1.4 Billion?Reflecting on My Failure to Build a Billion-Dollar Company, Part 2 - Sahil Lavingia, Gumroad’s founder, shares what he’s learned along the way about strategy, product, and growthGymSharkSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/15/20201 hour, 3 minutes, 51 seconds
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How Nomad Goods Went from $150K on Kickstarter to $20mm on Shopify

Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape of a credit card designed to keep your phone charged on the go, a "jumper cable" for your phone.Key Takeaways:The great mindset advice (provided by a Zoltar fortune telling machine)What goes into a successful Kickstarter, and how its changedWhy they're proudly omni-channelWhy its worth listening to a few bad ideasNomad dreams up and builds out award-winning modern, minimalist accessories for smartphones and smartwatches. They've successfully crowdfunded on Kickstarter (2012), Indiegogo (2013) and CircleUp (2014) and sell direct to consumer on their Shopify-powered site as well as through select retail and distribution partners in the US and globally.Links MentionedNomad GoodsKickstarter: ChargeCardNOMAD Sticker PackSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/8/202042 minutes, 21 seconds
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Q&A: PageSpeed, Plus, Preparing for Q4

This episode is available as a video interview on YouTube:  youtu.be/S3-9NZ1OLV8In this listener Q&A episode aimed at optimizing for Q4, we discuss:Which cart type is bestWhat we're doing differently this Black FridayThe problem with PageSpeedKlaviyo Email Flow & Campaign tipsHow to promote without discountingAnd we close with a breakdown of when Shopify Plus makes sense.Links MentionedKurt's MAME CabinetHerb'n'Eden InterviewEtsy: Paul's Maltese FalconGymSharkGymShark Page SpeedPingdom ToolHoliday Email GuideStory Brand (Kurt called it Brand Story in the show, that's wrong.)Shopify PlusSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
9/1/202054 minutes, 11 seconds
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Unlearn Everything: Developing Your Success Mindset

This bonus episode of The Unofficial Shopify Podcast is presented by Rewind.The secret to productivity & success isn't a system, it's a mindset. Metalsmith and entrepreneur Megan Auman returns to The Unofficial Shopify Podcast to discuss how she's cultivated an "investment mindset" and the power of mindset in business.Key Takeaways:How to take a vacation as a entrepreneurDon't be so hard on yourselfCultivating mindfulnessHow to make big financial decisionsMegan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Her newest class, Sell Without Shame, helps artists and makers find and articulate the value in their work.Links Mentionedmeganauman.comDesigning an MBAIG:@meganaumanSponsorsRewindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/27/202051 minutes, 15 seconds
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How Herb'N Eden Marketed Their Way to Sold Out Success

Quinton Lewis sells soap. A lot of soap. So much soap that customers wait weeks for their order to be produced. And he only started in the last few years.Quinton is the co founder of Herb'N Eden. He is currently the head of Marketing & Operations at Herb'N Eden.In this episode, we'll walk through his journey, including a detailed overview of their content marketing strategy.Links MentionedHerb'N EdenHerb'N Eden Brand StoryIG:@herbnedenSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/25/202056 minutes, 30 seconds
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Q4, USPS, Themes, & Joe Biden's Teeth

Also available in live hi-def action on YouTube:  youtu.be/khPjZKvOPhsIn this episode:Our Q4 BFCM predictionsWhat's up with USPS?KeySmart's Andy Bedell talks switching themesand we teardown the official Joe Biden merch storeLinks MentionedForbes: Trump Admits To Blocking USPS Funding Over Mail-In VotingKeySmartJoe Biden storeOculus Quest VRSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/18/202057 minutes, 23 seconds
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How a Better Brand Voice Built an 8-figure Business

Alex Brown has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views.You'll learn:Is crowdfunding still relevant?The one thing that makes or breaks product launchesHow a video-first strategy launched their brandThe conditions for viralityThe three questions to ask yourself to build an incredible brand storyWhat to do when you feel overwhelmedSince exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems.Show LinksEcommerce RockstarsCoolBox KickstarterThe Beard ClubThis is Marketing (Book)Evolved Enterprise (Book)Ecommerce RockstarsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.
8/11/202047 minutes, 7 seconds
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Get Your Money Right: Bookkeeping, Profitability, & Pre-orders

In this episode, we discuss listener-suggested topics: bookkeeping, profitability, and pre-orders.And then we tear down the official LEGO store.Links MentionedBenchShipScoutCrowdfunderProduct Filter & SearchLEGOSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
8/4/202059 minutes, 10 seconds
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How Melita Cyril Achieved Six-figure Sock Sales & Social Impact

A recovering banker and management consultant, Melita Cyril had her eyes (and ears) open for different entrepreneurial ideas during her maternity leave. When her baby boy suffered from eczema and she struggled to find the right socks for his sensitive feet, she started Q for Quinn - a company that sells gentle, comfortable socks for the entire family.We talk through:Her journey as a "mompreneur" of a family apparel brandStrategies to increase AOVs, despite selling a low priced itemWhy and how she incorporated social impact into her missionHow she get early tractionMelita is a mom of two kids and in addition to running Q for Quinn, she is also a children’s book author. Melita holds an MBA from the University of Toronto and a BSc (Hons) Economics from the London School of Economics.Links MentionedQ for Quinn - Use code KURTSPECIAL to save 15% on socks (because everyone can use more comfortable socks.)SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/28/20201 hour, 42 seconds
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Things that Annoy Merchants: Lawsuits, PageSpeed, & Blogging

We discuss what an accessibility lawsuit costs, why Google PageSpeed is our Emperor Palpatine, building better blog pages in Shopify, and finally we tear down the official Minor League Baseball store.Links MentionedBrickloot LEGO LED KitsPaul's favorite light bulbsKurt's Merino Wool ApparelKurt's Favorite JeansRevTim Hipp, freelance transcriptionPingdom ToolsDoubleYourWDWSmallPetSelectThe Beard Mentor BlogMinor League Baseball StoreSnowCommerceSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/21/20201 hour, 8 minutes, 4 seconds
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Steal Beyoncé's Instagram Strategy

From planning & scheduling your content for Instagram to what does and doesn't work in 2020, our guest today lays out a complete strategy to organic Instagram marketing that anyone can use to market their Shopify store starting today. We finish the episode with answers to your top Instagram questions.Our Instagram expert in this episode is Leslie Eugene. Over the years, she's developed a reputation for helping fashion & beauty online brands build communities around their product or services that convert their audience into paying customers and brand evangelists. While social media plays a vital role in that conversion, there’s another distinctive key that makes all the difference in her success: her passion for great social media marketing.Your questions answered:What’s the drawback in switching to a business account on Instagram - how much organic reach do you lose?What are the top 3 things small business should be doing on social that they probably aren’t?How often would you recommend posting in IG stories?How should an Ecom Store social media strategy change over the course of the store's maturity e.g pre-launch, launch, growth, maturity, etc.When does it make sense for a business to hire for organic social media?Does high engagement on your page reduce ad costs?Links MentionedPretty HautePlanolyIconosquare@miaray, @iamminglee - Examples of great Instagram accountsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/14/20201 hour, 2 minutes, 27 seconds
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The Web has an Accessibility Problem

In today's episode:Why now may be a good time to upgrade your themeThe broken promises of accessibility and what to do about itAnd finally an Away Travel teardown that goes off the railsLinks MentionedKeySmartTurbo Changelog The Ship of TheseusCORSA PerformanceAccessiBeAwaySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
7/7/20201 hour, 1 minute, 50 seconds
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Carbon Fiber Kickstarters: Building a Disruptive Manufacturing Business on Shopify

After raising $164,775 on Kickstarter, this husband & wife team is disrupting carbon fiber manufacturing.You'll the hear answers to:How they raised $164,775 on Kickstarter to start their businessHow a revenue share agreement empowered their businessThe exact influencer outreach strategy they usedHow niche group buys are growing their manufacturing businessGabriel Mountjoy is a graduate of the Cal Poly Mechanical Engineering Department in San Luis Obispo, CA. He and his wife, Ann Mountjoy, founded Common Fibers in 2013 after invention of a carbon fiber hinge. For the past six years they have developed composite products for the automotive, aerospace, medical, construction, and consumer goods industries. With two patents, they are building a passionate team that will continue to disrupt the composites industry and change how manufacturing is currently done.Links MentionedKickstarter Carbon Fiber Wallet Campaign (2014)Book: How to shoot video that doesn't suckGabe's wallet store: Common Fibers - 30% off with code ETHERCYCLE at checkoutRefersionCFGroupBuyCrowdfunderNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
6/30/202056 minutes, 46 seconds
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Your Menu Sucks: Navigation Optimization Made Simple

In this episode, we discuss:Kurt's run-in with a KarenHow to optimize your main menu navigation for higher conversionsA spicy website teardown of Chicago condiment institution Marconi FoodsLinks MentionedMain Menu examples: KeySmart, Hoonigan, Proven Winners DirectTeardown: Marconi FoodsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/23/20201 hour, 53 seconds
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Crowdfunding $380k for a Better T-shirt

Years ago, Dan Demsky wanted to buy a merino wool t-shirt for travel to lighten his load... and he couldn't find one. It haunted him. He knew this product should exist, and after a business coach told him he shouldn't do it, he spent 18 months on research and development that resulted in a crowdfunding campaign that raised $380K USD.That brand was Unbound Merino, purveyors of quality merino wool clothing. Today, Unbound Merino is a multi-million dollar global brand selling in over 100 countries.Its not all puppies and roses: they had positioned the brand as a travel accessory, impacting their sales in a pandemic world.Key Takeaways:The grassroots campaign strategy that drove their initial successThe difference between publishing and launching your storeHow the pandemic has created a new mentality for their businessLinks MentionedUnboundMerinoIndieGogo: Unbound Merino - The ultimate travel hack SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
6/16/20201 hour, 6 minutes, 9 seconds
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Black Lives Matter

In this episode, we have an uncomfortable and necessary conversation about racism.If you disagree with anti-racism or feel that this conversation doesn't belong in our show, then unsubscribe.George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, and countless others should be alive.Links MentionedNational Bail Fund NetworkBombasSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
6/9/20201 hour, 5 minutes, 33 seconds
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How a University Student Started a 7-Figure Vintage Clothing Business

Through his love of vintage clothing, Rory Westbrook founded True Vintage out of his bedroom while still a student at the University of Portsmouth. Growing quicker than he could have anticipated, True Vintage has consistently doubled their annual revenue year-over-year since inception.Using a combination of digital marketing strategies (including brand collaborations with Tommy Hilfiger and Urban Outfitters) Rory and the True Vintage team have built an engaged instagram following of over 300,000 people.Links MentionedTrue VintageShoppex - Receive a 15% discount when you book a demo and quote KURT in the sign 􏰀up process.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.
6/4/202039 minutes, 22 seconds
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Launching a Journal to Make Men Stronger

In this episode, you'll hear how a designer and entrepreneur from the UK turned a personal tragedy into a compelling story and business that has helped thousands of men live better lives.Ollie Aplin is the co-founder of MindJournal, the global men's journaling movement a mission to help guys feel happier and healthier.We ask him:Why journaling and why journaling for men?Why launch on Kickstarter? (Building a community and validation was key)How did you overcome the fear of putting yourself out there and taking a risk both emotionally and financially?What lessons have you learned about yourself, or entrepreneurship since launching in 2016The one piece of advice you would give to other entrepreneurs who are thinking about launching a new business or product in 2020Links MentionedKickstarterMindjournals - Use code KURT20 to get 20% off your first JournalIG:@ollieaplinDo Purpose by David HieattNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
6/2/202050 minutes, 17 seconds
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Re-Unite Recap

This episode is also available with video on YouTube.Last week at Shopify Re-Unite, a webinar keynote, Shopify's leadership team revealed new and upcoming features. Paul and I attended and will give you the run down today.After that, we do a teardown of Pit Vipers, a store that is equal parts impressive and ridiculous.Links MentionedCarcaine SupplyProven Winners DirectShopify Re-UniteRe-Unite RecapPit VipersSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/26/202056 minutes, 13 seconds
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Why Revenue is a Vanity Metric (and what to watch instead)

Using accounting as a useful business tool is harder than it sounds. Most of us don't really know what we should be looking at or how to interpret it.In today's episode, you'll learn some counter-intuitive wisdom and financial truths you can start using immediately to accelerate you light years ahead of the competition.Key Takeaways:How cash conversion cycle (CCC) is the most important key performance indicator for your financesThe biggest financial challenges merchants faceWhich financial metrics you should be actively monitoringHow to be smarter about discountingAvoiding the common mistakes Ecommerce merchants make with their financesOur guest today is Jason Andrew, a chartered accountant, founder, and business advisor to high-growth businesses. His accounting firm, SBO.Financial, focuses on helping Ecommerce businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies.In 2019, Jason published an entrepreneurial accounting book, Stark Naked Numbers, which he describes as "the 4-hour work week of business finance."Links MentionedBook: Stark Naked NumbersSBO FinancialLinkedIn: @jason-andrewThe Personal MBABook: All Marketers are LiarsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.
5/21/202043 minutes, 38 seconds
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King Kong Apparel: Selling 60,000+ Gym Bags on Shopify

Stefan Gehrig, a former Research Scientist, started King Kong Apparel in 2011 when he was heavily involved in the still-niche sport of CrossFit. Since then, starting with a single (relatively crappy) gym bag he has scaled to a Shopify Plus store that sells tens of thousands of bags, backpacks and meal prep bags per year.We talk:How they built a community of brand evangelistsWhat they'd do differently starting overThe most underestimated component of successHow their quizOh, and you'll never guess where they got their mascot from. It's wild.King Kong bags are widely known for their toughness, durability and functionally and have grown with the sport of CrossFit, and branched out into other fitness markets.Links MentionedKing Kong ApparelThe 4-Hour Workweek (For the two of you haven't read it yet)Pickzen - Quiz AppNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
5/19/202048 minutes, 26 seconds
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Everyone's Going Online: 2020's Ecommerce Boom

The world is changing, and a core part of that change is everyone and everything finally getting online.Ecommerce is booming. Let's talk through it:We discuss Shopify's Q1 2020 financial reportThe wild projects we're working on right nowPredictions Shopify's newest featuresOur number one Facebook ads tip from a man who spends $30K/day on adsAN ALLBIRDS TEARDOWN!!Links MentionedShopify's Q1 2020 financial reportShopify Re-UniteVirtual Shopify MeetupSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/12/20201 hour, 10 minutes, 1 second
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Comedy in Commerce: Help Customers Love You More

In this episode, Shopify merchants will hear how they could be better using humor in their marketing copy (especially email!) to improve conversions.How humor boosts conversionsHow to approach voice of customer researchHow can store owners and marketers write funnier copy without offending customers or coming off the wrong way?How do you know you're succeeding with humor?What are some big opportunities most brands overlook when creating their email automations?Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).She’s written copy for Freshbooks, Manly Bands, LifeStraw, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Links MentionedPunchline CopySNAP CopySNAP Copy's free Voice of Customer Research Kit@punchlinecopyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.
5/7/202045 minutes, 3 seconds
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The Fundamental Truths of Million Dollar Ecom Brands

Our guest today has a long track record with ecommerce: both successes and failures. We're joined by Ryan Daniel Moran, founder of Freedom Fast Lane and Capitalism.com, to discuss what he believes are the fundamental appraoches that create the enduring ecommerce success stories.Key Moments:How the Income Store affected himWhy the pandemic can be good for youThe dangers of short term decisionsWhat most entreprenuers get wrong when scales 7-figure businessesRyan's product & audience formulas for successAs a serial entrepreneur, author, speaker, and investor, Ryan's main focus is on creating lifestyle freedom --- helping people create lasting businesses and investing the profits, while enjoying a higher quality of life, and working less.In addition to operating, selling, and investing in multiple million dollar ecommerce brands, Ryan is best known for his work at Freedom Fast Lane - where he leads "The Tribe" and helps entrepreneurs develop their business plan, get results rapidly, and invest for passive income.In The Tribe, he is responsible for creating 100+ millionaires, many of which occurred in 12 months or less following his philosophies on creating products people want, marketing them profitably, and creating life-long customers and brand evangelist.Ryan's mission is to empower the next generation of entrepreneurs to create jobs, contribute to the economy, and uplift their families and local communities to create a better world.Links MentionedCapitalism12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur Kindle EditionSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
5/5/20201 hour, 1 minute, 14 seconds
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Listener Q&A: Marketing & Retention Edition

In this listener Q&A episode, we answer nine merchant's pressing questions regarding marketing their Shopify stores. We even try something new and call a few experts on the phone to get their answers.Tik Tok: is it time?Starting a loyalty programSEO Apps VS DIY SEO VS Using a consultant for SEOWhat gear, setup and software do you use to do remote podcast with video?Pros and cons of affiliate programsWhat to do with 15,000 visitors a month and barely any salesA sane beginner's approach to Facebook AdsWhich reviews app to choose (and structured metadata)And lastly a thought exercise: "What are the top 3 things you would do to grow your following/list if starting a new store from scratch on a low budget of say around $200/month."Plus Paul reveals the terrible secret his refrigerator has been hiding, and Kurt wears makeup.Links MentionedKlaviyo's Coronavirus Daily InsightsSmileSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/28/20201 hour, 5 minutes, 40 seconds
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Shopify SEO: Lessons from the #1 SEO App Developer

Today we're joined by long-time Shopify Partner and SEO app developer Rhian Beutler to discuss your SEO questions.In this Shopify SEO Crash Course, you'll hear the answer to:Do those ‘seo’ apps really work?The latest Google Algorithm changes you need to knowWhat does Mobile Indexing First mean for your store?How to approach Google's technical recommendationsWhat happens if you have to pause your business online?How long should my alt tags be? Is there such a thing as them being too long?What are best practices for image alt tags? Do I really write for accessibility or do I stuff keywords?How do you research keywords to target based on your niche?What does optimizing for a keyword really mean?How much time should I spend creating content vs building backlinks?Links MentionedVenntovMozOfficial Google Webmaster BlogTw:@searchliaisonA Beginner's Guide to Google Search Console - MozMoz BlogImage Compression Tools: Kraken, ImageOptimGoogle Keyword PlannerHemingway AppTw:@rhiankatieSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
4/21/202054 minutes, 49 seconds
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Brian Dean's Shopify SEO Strategy

As we look for more ways to generate quality organic traffic to our stores, SEO will come to mind.In this episode, you'll will hear how to get more search engine traffic to your store.We're joined by an SEO Expert who has been called an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine.If you've read the Backlinko blog or watched their YouTube channel, you'll recognize today's guest, Brian Dean.Brian's going to tell us:How to create awesome ecommerce contentHow to use Authority Sculpting to boost rankings to product and category pagesHow to rank above Amazon (yes, its possible!)
4/7/202042 minutes, 45 seconds
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Surviving & Thriving in Uncertain Times

Today we're joined by a Business owner sharing experience of surviving 3 recessions in 25 years. This episode is about actionable advice.What's the upside of a recession, if any?What strategies do you advise for surviving a downturn in the economy for any business?What are the biggest mistakes stores & businesses are going to make during the pullback?What's different about this downturn from the others?Dave is the founder of Recapture, an abandoned cart and email marketing solution for Shopify, WooCommerce and Magento. He's also the co-host of Rogue Startups podcast talking about his entrepreneurial journey, and he runs Big Snow Tiny Conf West, a small web business mastermind-style conference with skiing.Links MentionedHeadscape@daverodenbaughRecapture - 60 Day TrialRewind - Backup your store, automaticallyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsRewind
3/26/202045 minutes, 3 seconds
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The Fashion Designer Bringing Latex from Beyonce to Consumers

On this episode, we're joined by Laura Petrielli-Pulice, a fashion designer who has designed for celebrities and icons of art and culture including Lady Gaga, Nicki Minaj, Beyonce, Katy Perry, and Dita Von Teese.Her clothing has graced the pages of highly respected fashion magazines such as Vogue, W, Interview Magazine, and more.Pulice was also runner-up on the Bravo fashion competition show Styled to Rock hosted by Rihanna.Today, you can buy her clothing from her Shopify store, but her first website went live 20 years ago.In today's episode, we'll walk through her journey.Links MentionedVex Clothing *NSFWIG:@vexclothing *NSFWNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
3/24/202050 minutes, 6 seconds
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Casting a Voice for Your Brand

Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends.In this episode, professional sitcom writer and showrunner Michael Jamin will teach you how to find your mission statement, create your customer avatar, cast a "voice" for your brand, then how to apply that to your marketing so you're always telling one, cohesive brand story.You'll hear:Why you shouldn't "fake it 'til you make it"What makes a great mission statement?How to create my customer avatar?How to "cast" a spokesperson to "speak" to your customerHow to apply it all this to your brandingMichael Jamin has been a professional sitcom writer/showrunner for 25 years. His many credits include King of the Hill, Just Shoot Me, Beavis & Butthead, Rules of Engagement, Wilfred, Maron, Brickleberry and many others. By applying his knowledge of storytelling to his wife's clothing line, TwirlyGirl, they grew it into a multi-million dollar company.Michael's branding videos were so successful on Facebook, that several companies asked him to share his marketing expertise. That's how CardboardRocketships came to be. It's a website that offers instruction on how to tell your brand story.Links MentionedMichael's site, CardboardRocketshipsMichael's Branding VideosTwirlyGirlEpisode 195: "How to Tell Your Brand's Story With Help from a Professional Screenwriter"The Story CourseJ. PetermanNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager
3/10/202044 minutes, 51 seconds
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Make Your Website Accessible (and Avoid Lawsuits‎)

In this episode, we learn what it means to have an accessible website, why you should care, and how you can benefit.You'll hear the answers to:What does an accessible website mean?Is that the same thing as the ADA?What can merchants get out of having an accessible website?Doesn’t Shopify take care of web accessibility for me?Ilana Davis works with Shopify merchants to remove friction from the buying process. By keeping web accessibility top of mind, she’s able to create effective websites that attract more visitors, provide better SEO, and increase conversion rates.In order of discussion:axe - Web Accessibility Testing Extension for Google ChromeShopify Accessibility for themesDoes my website have to be compliant with ADA?IlanaDavis.comTw:@ilanadavishrIG:@ilanadavisNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsSpecial Listener Offer from Ilana: When you mention The Unofficial Shopify Podcast, you’ll receive 15% off a Website Rescue. Complete my interest form before 2/29/20. Must purchase by 3/30/20. A Website Rescue allows us to salvage your e-commerce store for a fraction of the cost of a full redesign. If your planning a redesign in 2020, don’t redesign your store. Rescue it! More info: https://www.ilanadavis.com/website-rescuesWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerGet powerful marketing automation with Klaviyo's revenue-driving email platform
2/25/202050 minutes, 20 seconds
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A Shiti Story: $1mm/yr Rebranding Coolers

“We had no idea writing the word “SHITI” on a napkin and taping it to an old cooler would have such a following behind it”In 2016, Trevor and Austin Zacny founded SHITI® Coolers with a basic mission: To keep using that same damn Coleman with the rusted lid and squeaky hinges in hope there were more people out there just like them. A simple SHITI sticker was enough to represent the lifestyle they had been living for years.This is the journey of a brand that started wiuth $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Show LinksSHITI Coolers - (Use code UNOFFICIAL10 for 10% off.)App: BACK IN STOCKBackpack Cooler@shiti_coolersNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
2/11/202046 minutes, 39 seconds
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[Q&A] PPC Traffic & Sales Funnels

In today's listener Q&A episode, you asked, we answered:Should you advertise on Pinterest?What's the deal with financing apps?Remarketing strategies with a new storeWhat is the best sales funnel for a high ticket item?How to launch into another marketSEO for products with variants...and more.Links MentionedSezzle - Use referral code SZXRLQJ to get one month free, no strings attached.WorkMacroBold Returns ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
2/4/202047 minutes, 32 seconds
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Focus on Fun & Profit: What a Firefighter Learned Selling Thousands of Wallets

Jake Starr, a former firefighter, started Recycled Firefighter in 2013 when he noticed decommissioned fire hoses being thrown into the landfill, took some home, and turned it into an iPad case he sold on Etsy. "I feel bad for whoever bought it."Today, Jake's Shopify Plus store has sold thousands of wallets, backpacks, tool rolls and more made from recycled canvas fire hose material. He owes his success in part to the Every Day Carry community on Instagram where he has nearly 100,000 followers.In this candid interview, Jake joins us in studio to discuss his journey, what he's learned, and why he's chosen to keep his business intentionally small, bootstrapped, and fun.Links MentionedRecycledFirefighter.comIG:@RecycledFirefighterSnapseedEvery Tool's a Hammer by Adam SavageFour Hour Work WeekThe Ruthless Elimination of HurryCompany of OneNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
1/28/202058 minutes, 1 second
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An Alleged $75 million Ponzi Scheme

Last Spring, a listener invited me to lunch with the Courtrights, a couple who ran a business that invested in Shopify stores– hundreds of Shopify stores– and offered a guaranteed rate of return to investors.On January 14th, the SEC announced that, "it filed an emergency enforcement action and obtained a temporary restraining order and asset freeze against Illinois resident Kenneth D. Courtright, III and his company, Todays Growth Consultant Inc., in connection with an alleged Ponzi-like scheme that raised at least $75 million from more than 500 investors throughout the United States and abroad."Let's unpack that.Links MentionedSEC StatementChicago Tribune: SEC freezes assets of suburban owner of The Income Store, allegedly a $75 million Ponzi-like website investment schemeNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
1/21/202049 minutes, 43 seconds
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Serial Success on Shopify

Our guest today is Thomas "Tommy" Tartaglia, the self-described World's Okayest Exerciser, who sold more than $100k in t-shirts with "World's Okayest Exerciser" printed on it last year on Shopify. You'll hear: Why Amazon is a double-edged sword How offline events helped jumpstart their business The synergistic warehouse space they established How planning was game changing for Tommy's success (and how you clone it) Tommy's practical approach to mindfulness Where you should start with a new business Thomas Tartaglia has a bunch of degree's from various colleges, a significant amount of time in the Military, and a handful of years trying to figure out E-Commerce. He relies on other people to make himself look good. Tune in for more details! Resources Tango Charlie Apparel Recon Rings Tacticalories BestSelf SELF Journal How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
1/14/202059 minutes, 50 seconds
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Generating Traffic & Revenue in 2020

In this Listener Q&A episode, we talk:Post-purchase email marketingContent strategies when you can't run adsMigrating sales from Amazon to ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager
1/7/202042 minutes, 15 seconds
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Manufacture Your Product: Finding the Right Factory Partner

One of the hardest parts of ecommerce entrepreneurship is manufacturing your first product, but as retail and technology has changed, it's also become easier than ever. Today we'll pull back the curtain on finding a manufacturer with a man who has decades of experience.Our guest today, Charles Kaliman, has helped big box retail stores launch new brands and find manufacturing supply chains. He collaborated in launching brands such as I.N.C., Structure, Everlast, and Gant.You'll hear:Finding the right factory partnerMistakes to avoidHow to vet a factoryWhy a great factory can help you financeHow digitization and changing retail has disrupted and democratized manufacturingWhy you should work backwardsWhat we can learn from Kim Kardashian's shapewear lineCharles has been in leadership positions holding operational responsibility at major retailers and brands. Charles’ international experience has provided him with a deep understanding of a dynamic and ever-changing global manufacturing base. He developed relationships with leading global vendors and travelled extensively to factories in Asia, India, Bangladesh, Central America and the USA.Show LinksKaliman ConsultingMAGIC Trade ShowNational Retail FederationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
12/30/201949 minutes, 3 seconds
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Creating a Socially-conscious Fashion Brand at 22

Emily Jaime is the designer and founder of YIREH. She started the brand early in 2014 (when she was 22 years old!), without a background in fashion or business. She has built her online boutique with the desire to not only design functional and easy to wear clothing for women, but to also empower and encourage them to live their best lives. Show Links YIREH - Use code UNOFFICIAL for 15% off your order. Book: Building a StoryBrand IG: @YIREH_ Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
12/23/201937 minutes, 22 seconds
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Differentiate or Die

Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow."In this episode, he'll tell us how he differentiated Karmaloop and more.You'll hear:Lessons learned running a nine-figure brand acquired from AutoZoneThe simple strategies that Drew used to save KarmaLoop from extinctionHow to easily leverage direct mail to grow your businessIn 2013, Drew founded his first company, DesignPublic.com, with $500 cash. Today he's the CEO of nine-figure vertically integrated brand AutoAnything. In between, he's saved Karmaloop, got Teamwork to eight figures, and built a variety of software and retail businesses.In order of discussion:AutoAnything.comTraction80/20 RuleKarmaloopKettle & FireTeamworkEcommerce is a BearPostPilot - Get 15% off your first purchase with code KURT15Nerd MarketingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager
12/17/201946 minutes, 15 seconds
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BFCM Post-Mortem 2019

This episode is also available on YouTube.Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend.In this episode, we unpack the biggest shopping week of the year.You'll hear:Typical Facebook Ads ROAS statsHow our biggest clients performedAnd our key takeaways for our successful BFCM in 2020Links, in order of discussion:Cyber Week 2019 Statistics InfographicNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager
12/10/201938 minutes, 45 seconds
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Turning Handmade Wallets into a Million Dollar Business

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned thousands of customers into devoted fans. In this episode, you'll learn: How to use Etsy to validate ideas Practical tips for effective photography A straightforward influencer strategy and how to know when to hire Popov Leather is the quintessential rural small town success story. A hobby turns into a micro business following spousal encouragement which then turns into a thriving fast-growth business. Six years after its first sale, Popov Leather today YOR revenue growth as more than 90% of their production is shipped to satisfied international customers. Show Links Popov Leather @popovleather Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
12/3/201940 minutes, 36 seconds
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2020 Presidential Shopify Store Teardowns

This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEgIts too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics.In today's episode: How Presidential Candidates Maximize eCommerce SalesWe'll compare the Shopify stores of President Trump's 2020 campaign, and four Democratic presidential candidates, to see where they could improve and what they did right.Listener note: While politicians are the subject of our teardown, we have entirely avoided political issues. Nothing about this episode should be considered political commentary. Fight the urge to send us your political opinions. Please.In order of discussion:TrumpButtigiegYangSandersWarrenNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager
11/26/201952 minutes, 44 seconds
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Turning iPhones Into Hollywood Cameras and Revenue

First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller.At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have.Stick around for the end to learn how to win giveaway our iOgrapher Multi Case for mobile phones and the iOgrapher Flexible tripod! x3!Links MentionedioGrapherCmd-PDave's About PageShapeways 3D PrintingKickstarter: iOgrapher Support Case for iPad MiniSwitcher Studio AppVidCon YouTube ConventionAgoraPulse Social Media ToolTubeBuddyFILMIC ProNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
11/21/201947 minutes, 13 seconds
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How to Establish a Successful Jewelry Brand

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. You'll learn: Where to steal free time from The problem with Etsy for makers The steps you should take today if starting from scratch A sane content strategy Why you need a strategy for making money today, and another for money long-term. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Show Links Megan's Shopify store Book: How to Break With Your Phone Book: Digital Minimalism NY NOW Course: Market Your Selfie MeganAuman.com Megan's new book: Try It & See: How to Get Sh*t Done While Overanalyzing Everything Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
11/19/201947 minutes, 42 seconds
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Lessons Learned from 7-figure SMS Marketing

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.You'll hear:The advantage of personalizing SMS for your clientsHow to get a 95% SMS open rate and 25% clickthrough rate on your SMSGetting started with SMS in 30-minutesWhat to absolutely NOT to do with SMSNew Buzzword: "Owned Channels"The most effective way to grow an SMS listEasy tactics for BFCM, advanced tacticsJeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.Links MentionedDownload the Messenger Mastermind Launch Optimization PDFMessenger Mastermind Podcast - Jeremy's PodcastMessenger Mastermind - Jeremy's AgencyLumee - Merchant exampleJeremy's Podcast episode on more advanced tactics in SMS.PostScriptSMSBumpRetention RocketSMS in KlaviyoChubbies - Sign up for their newsletter for inspirationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
11/14/201939 minutes, 2 seconds
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Black Friday Hot Takes & SEMA Take Aways

You asked, we answered:"So Kurt if you were to start a store what niche would you start in?""You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?""Timing for social media posts for holidays. Aka when to release your Black Friday deal on social.""What to budget for your one day ads on social for black Friday, etc.""What type of ads should we run for BF? How can the ads be aligned with the emails per Ezra’s email campaign?"Plus Kurt goes to SEMA to rub elbows with a few celebrities.Links MentionedHoliday Email GuideSEMANerd MarketingBufferTailwindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
11/12/201940 minutes, 52 seconds
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Your 6-figure Product Launch Blueprint

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using.You'll hear:How Etsy made (and almost broke) Mark's businessRisks around trademarksWhat to do when Facebook ads get too expenseHow to focus on profitabilityMark's next level launch strategyWhy you should never do a weekend launchThe ideal day to launch a productMark is the founder and CEO of Constantly Varied Gear, co-host of the Messenger Mastermind Podcast and an avid community builder and marketer.Show LinksDownload: Mark's Product Launch BlueprintConstantly Varied GearMark's podcast: Messenger MastermindPodcast Recommendation: Ecommerce InfluencePodcast Recommendation: Business LunchPodcast Recommendation: Perpetual TrafficManyChatKlaviyoOctane.aiPostScriptPushOwlNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
11/7/201947 minutes, 7 seconds
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Shockingly Good Customer Service

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is a vanity number Examples of how to wow your customers In 2018, BombTech Golf sold 170,000 golf clubs resulting in mid seven figure revenue with just three employees and a four hour work week. Tune in for more details! Resources Bombtech Golf - Sully's Shopify store Klaviyo - Sully's preferred email marketing automation platform EcomGrowners - Sully's agency Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
11/5/201950 minutes, 32 seconds
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Your 2019 Black Friday Facebook Ads Strategy

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.You'll the hear answers to:A 3-stage approach to Facebook Ads success on Black FridayHow to plan your budgetSetting your site up for successWhy you should try Dynamic Ads for Broad Audiences (DABA)Links MentionedBFCM Strategy GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
10/31/201947 minutes, 22 seconds
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Listener Mailbag: Conversion Rate Secrets, Pop-up Optimization, and More

In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store.This episode is also available as a video interview on YouTube.You'll the hear answers to:When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile?What app do your best stores use for returns/exchanges on Shopify?How to scale creative.Why use Privy if we are using Klaviyo?Is there a step by step process you use to test product pages to optimize for conversions?How do you suggest you make your business stand apart from the others in a saturated market?How to choose which apps make the cut and which ones don’t?Ways to improve signups from pop-up forms by using data?Any 'outside the box' Black Friday promotion ideas?Links MentionedShopify Behavior ReportsContent 10x BookBold Returns ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
10/29/201951 minutes, 40 seconds
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Get 99% open rates – affordably – by leveraging this channel

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store.You'll learn:Why SMS gets a 99% open rateThe objections, rules, and regulations to know when texting customersHow to build your SMS lists (and monetize them in the process)How to run successful text campaignsUsing SMS for customer serviceMihail is the founder and CEO of SMSBump, Shopify's first texting marketing platform. He has 8+ years worth of eCommerce experience and has worked with brands such as Facebook, MasterCard, Amazon Pay, Google, Square etc.Show LinksSMSBump.comSMSBump in the Shopify app storeMerchant to watch: Fashion NovaSpecial offer: EMail [email protected] and mention The Unofficial Shopify Podcast for white glove onboardingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.
10/25/201948 minutes, 2 seconds
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The Wriggler: Launching a New Product with No Experience

Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find a solution, James, who is a part-time teacher and part-time stay-at-home dad, borrowed a sewing machine, learned to sew and came up with a solution that returned diaper changing to the calm, predictable experience it had once been. Still in its first year in business, The Wriggler is now a multi-award winning changing pad that has been called a 'sanity saver' and a 'miracle mat' by the many independent parent product testers who have reviewed it. You'll hear: How they went from idea to product in 18 months How did you generate awareness about The Wriggler / marketing strategy? What have been some highlights of your first year in business? How has the journey on both stores differed? How Aileen's shot their most succesful video ad on an iPhone The launch formula they used Show Links The Wriggler (US) - Use code unofficial for 30% your Wriggler mat. The Wriggler (UK) Perpetual Traffic (Podcast) Ecom Crew (Podcast) Ecommerce Influence (Podcast) Contagious (Book) Wizard of Ads (Book) Tipping Point (Book) Launch (Book) Bold MultiCurrency (App) Geolizr (App) Bold Cashier (App) FOMO (App) Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
10/22/201952 minutes, 55 seconds
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Shopify vs. Shopify Plus [Listener Mailbag]

In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS.This episode is also available as a video interview on YouTube:https://youtu.be/S-9CqspYpDMYour questions, answered:Customer retention techniquesStrategies to increase conversion rates from blog visitsHow often should you be emailing customers? And and at what point do you go for the sale?How to think about migrating to Shopify PlusWhat's the best app/solution for wholesalePlus Kurt survives the #onechipchallenge.Links MentionedPaqui One ChipSimon Gilt NewsGoogle Shopping NewsShipping Profile DocsShopify Multi CurrencyKurt's Guide to PlusNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
10/15/201949 minutes, 54 seconds
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$38 million in 10 Weeks Selling Hover Boards

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us.The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded.You'll hear:The exact exit intent strategy they're using with Privy and KlaviyoWhy a Repeat Nurture Series could be your most overlooked flowHow kicking subscribers off their list is driving revenueWhy best subject line could be "a deal to good to pass up"The case for plain textHow to ensure your emails land in the inboxUsing Google Trends to find seven-figure product ideasJosh writes, "My career has taken an interesting path over the past 16 years, from accounting to digital marketing, I have seen it all. After 7 years into my career, I finally realized I was not enjoying my day to day life as a public accountant and was given an opportunity to become the Controller to one of the clients. This was my first introduction to e-commerce and marketing. After 6 months into my Controller position, I was able to skim the surface into marketing and quickly became hooked! From this point, I began my transition out of accounting and solely into digital marketing. I was given opportunities from a variety of well-known streetwear brands such as Jack Threads and Black Pyramid and multiple freelance projects, which really allowed me to hone my craft and accelerate each brands revenue. I am currently the Digital Marketing Director at Amerex Group."Links MentionedAmerex GroupPrivyKlaviyoNosto@jbehr919Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
10/8/201940 minutes, 32 seconds
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Live from Klaviyo:BOS Conference 2019

On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo.Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brightest industry leaders, fastest-growing brands, and expert product specialists come together to share real-world examples and actionable strategies that’ll help you own the entire customer experience and grow your brand."Show LinksKlaviyo:BOSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
10/1/20191 hour, 3 minutes, 31 seconds
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Set up Klaviyo Like a Pro

Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants.First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk throughYou'll learn:When & how to use split-testing in emails to maximize revenueThree examples of Klaviyo quick wins you can implement todayHow and why to segmentWhich must-have automation workflows to start withStep-by-step how pro's set up Klaviyo accountsGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksRegister your Klaviyo accountExample store: Ballistic FabricationKickboxTw:@kurtbullock5 Data-Backed Best Practices for Email Subject LinesHow to Craft Email Subject Lines that Drive Open RatesProduceDeptNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
9/27/201959 minutes, 35 seconds
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How Ezra Firestone plans to make a million dollars on Black Friday (with this exact blueprint)

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyIndustry gossipWhy to set up pre-sale campaignEzra's ten email Black Friday strategyBest times to send emailHow to setup landing pages for holiday promosShow LinksEzra on InstagramShopify buys 6 River SystemsZipify PagesSmart MarketerBoomNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
9/24/201954 minutes, 32 seconds
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[Q&A] 9 Worries from Merchants Prepping for Q4

In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday:How to manage your app addictionThe power of SMS marketingWhen to update your product descriptionsConsiderations when selling on Amazon and ShopifyThe top mistake merchants make on Black FridayMulti Currency in a nutshellShould you block site traffic from other countries?Plus: Kurt terrifies his children, and Paul kills Moby Dick.Show LinksRetention RocketSMSBumpPingdom ToolsThe Truth About Google PageSpeed Insights for ShopifyBold Multi CurrencyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr
9/17/201955 minutes, 52 seconds
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How a Fashion Designer Started a Niche Brand At 21

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relationships with your retailers Why wholesale may be the best way to start a business The differences in how to market wholesale vs. retail Her company, Impact Fashion is the only size inclusive modest special occasion fashion line on the market. Every style is fitted to perfection and is available in sizes 2-24 because there’s no reason why it shouldn’t be. Her wholesale line is stocked in over 25 boutiques nationwide. In September 2018 she launched the B2C arm of her company on Shopify, impactfashionnyc.com. Tune in for more details! Show Links ImpactFashionNYC - Use code UNOFFICIAL on impactfashionnyc.com for free shipping with purchase IG: @impact.fashion.nyc Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
9/10/20191 hour, 3 minutes, 21 seconds
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Homepage Design Made Simple

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be a branded experience or a long form sales page? Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in. Show Links Popov Leather The Contract Shop Skyline Socks The Greek (not Latin) phrase that's the origin of "call a spade a spade" Welsh Otter Shipping Countdown Timer app Motiv Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
9/3/201942 minutes, 16 seconds
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How Tactical Baby Gear Scaled to Seven-Figures

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to fire your customer service people Why they believe in business partnerships The candid challenges they've faced Beav's social media & content marketing strategy ...and more in this candid interview. Tune in for more details! Show Links Tactical Baby Gear Beav Brodie Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
8/27/201954 minutes, 50 seconds
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The Boring Ways Seven-Figure Stores Got There

You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your customers? How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns? Plus Kurt gets a new jacket, and Paul knows who shot JFK. Show Links Headed to Klaviyo Boston? Unofficial Shopify Podcast listeners get $300 off by using code UnofficialShop300 at checkout. Kurt's rad denim jacket, a gift from Pak Rat Ink. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
8/20/201956 minutes, 35 seconds
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Boredwalk: How a Husband & Wife Team Grew a 'Cult' T-shirt Business

Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand. You'll hear: Why you should embrace the suck The one tactic that helped me them gain early sales Why they hate Amazon The customer-centric content-first marketing strategy that has grown their business Why you should start a podcast now These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves. Tune in for more details! Show Links BoredWalk The Boredwalk Podcast Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
8/13/201951 minutes, 19 seconds
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Have Your Best Black Friday Ever by Starting Now

Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales. You'll hear: high ROI traffic options other than paid Facebook, Instagram or google the best way to get featured in places like Buzzfeed converting lookers into buyers! Top conversion rate optimizations techniques for product pages. Plus Kurt sees Weird Al, and Paul needs his ear drops. Show Links RockAuto - Example of a successful site left intentionally dated Adam's Polishes Quick Detail Spray - Great example of a PDP Turbo - Use Code PODCAST20 to save 20% off the purchase price of Turbo. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
8/6/201950 minutes, 37 seconds
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[BONUS] Effective Facebook Ad Funnels for 2019

Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend.You'll learn:The exact strategies & tactics working for us right nowSpecific examples of targeting new customersThe hot ad formats to try nowWhat's new: Broad Match Dynamic Product Adsand strategy for September's campaign budget optimization requirementGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksDownload KB's FB ads blueprint: ProduceDeptKurt Bullock's brother's store: Ballistic FabricationCanvaOver (iOS)Videoshop (iOS)Boomerang (iOS)GorillaPodTw:@kurtbullockNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind
8/2/201957 minutes, 41 seconds
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Maximizing Your Facebook Ad Budgets

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
7/30/201948 minutes, 55 seconds
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Optimize Everything

In this listener mailbag episode, you'll hear the answers to: What is the biggest factor conversion rate? Where should you send cold traffic? What should go in a email welcome series? What are typical image requirements for Shopify product photography? and what to do if you have a cash-eating monster business Plus Julie gets a surprise, we geek out about cars, and Kurt disappoints Paul. Show Links Adam's Polishes Old School Shirts Orglamix Cats Trailer Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
7/23/201950 minutes, 40 seconds
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How Chubbies Built a Shorts Empire with Content Marketing

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers. You'll learn: The origins of the Chubbies brand voice and messaging Why they hired a comedian with no marketing experience to handle content The power of creative culture Chubbies exact email and social media strategies Chubbies lifecycle email strategy advice on how to start your own podcast After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment. Show Links Chubbies Klaviyo Looker Iconosquare The Chubbies Podcast Twitch Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
7/16/201950 minutes, 43 seconds
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Profitable & Durable: Staying Small in Business

In this episode, we talk about why we choose to stay small, and the tools we use to maximize efficiency and profits. Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we want to treat our time as a scarce resource and invest in helping others build businesses for the lives they want too. Show Links Adam's Polishes Kurt on Instagram Book: Company of One Zapier Bench TextExpander TubeBuddy Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
7/9/201939 minutes, 9 seconds
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[BONUS] Using YouTube Ads to Drive Awareness & Sales

In this episode, you'll learn how to use YouTube Ads to grow your brand and drive sales from recurring guest Brett Curry, CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. You'll hear: What does YouTube advertising look like? Who is a good candidate for YouTube ads? How do the YouTube ad types work? Keys to a good YouTube ad How to retarget store visitors with YouTube ads In addition to running OMG Commerce, Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World. His articles are featured on leading industry sites like Shopify, Big Commerce, and Search Engine Journal, and he’s a frequent guest on top marketing podcasts like Ecommerce Fuel, Perpetual Traffic, Social Media Examiner and many more. Tune in for more details! Show Links Brett's Agency: OMG Commerce Brett's Article: How I Recovered 2,328 Abandoned Shopify Carts With YouTube Ads Harmon Brothers Book recommendation: Tested Advertising Methods Book recommendation: Ogilvy on Advertising Grammarly Video: Brett's YouTube Ad Tips Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Rewind
7/5/201941 minutes, 20 seconds
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Sci-fi Books & Rad Leggings

On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. You'll hear: What Cesar learned working at the Wirecutter How listening to customers pivoted his business to success How an uncommon journey led to uncommon success Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago. Tune in for more details! Resources Cesar's site: LED Queens Wirecutter Cesar's books: The Coil and How to Kill a Superhero Instagram: @LEDQueens App: Returnly App: Smile App: Privy Cesar's personal site: CesarTorres.me Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
7/2/201958 minutes, 17 seconds
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Is Apple Business Chat The Future of E-Commerce?

If this show had a mantra, it might be, "People buy from people, not brands." There is no personal commerce channel than conversational commerce. Today, Shopify and Apple announced that Shopify Merchants can now use Apple's Business Chat, a tremendously powerful new way for organizations to connect with customers directly from within Messages. Previously only available to Fortune 500 business like 1800Flowers and Home Depot, it's now available today for your Shopify store. That's exciting, but what does it mean for your business? To find out, we're joined by Shopify's Director of Product, Michael Perry. You'll learn: The game changing feature coming to Shopify Ping How to improve your customer relationships (and build a competitive moat around your business) Why you can't ignore conversational commerce How to use chat to 3x conversion rates up Michael Perry founded Kit, which was acquired by Shopify in 2016. He's now Director of Product at Shopify, and fiercely passionate about conversational commerce and its potential for the future of ecommerce. Show Links Shopify Ping Tw:@michaelperry Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts
6/26/201942 minutes, 23 seconds
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Your Shopify Unite 2019 Recap

Last week Shopify announced their most ambitious features to date at the fourth annual Shopify Unite partner conference. Paul and I attended, and break it down for you here. How Shopify is going after Amazon Why it's going to be easier than ever to manage your store And why Shopify is now the entrepreneurship operating system Show Links Shopify Blog: Everything Announced at Shopify Unite 2019 Shopify Unite Shopify Fulfillment Network Shopify Plus Blog: Unite 2019: New Tools to Unlock Meaningful Customer Experiences Kurt's Unite Notes What's new on Shopify? These are the notes I took during the Shopify Unite keynote: Online store: Site-wide sections Apps can add sections Product pages have parent and child templates Content portability: all content lives outside theme, simplifying theme changes Native video & 3-D support on product pages Check-out app extensions for native integrations of things like subscriptions Multi-currency checkout rolling out to all merchants Multi-language API for native localized content POS: Tap & chip case for mobile orders. Apple store like experience. Printed with a custom logo. Cart extension apps. Entirely redesigned POS interface Native “buy online pick up in store” Admin: New “shipping profiles” to assign product-specific shipping rules. Order editing!!! Plus: All new interface: centralized view of multiple stores Multistore dashboard for customers, orders, Flow automation, etc Future: cloning & store sync Multi-store staff managed in one place Apps: Command line interface tool to make dev easier Shopify App Bridge: one library to rule them all, and create more embedded apps GraphQL improvements mean faster apps More stable apps because of API versioning. (Keeps apps from breaking when the API changes.) Shopify Fulfillment Network: 2 days to deliver 99.9% order accuracy Multichannel support Custom packaging & branding Returns/exchange support Now: Merchants of every size. (10-10,000 orders/day) Later: Merchants of every size. (3-30,000 orders/day) Beta complete, apply for early access at shopify.com/fulfillment When: Most updates had a timeline of "Available later this year" Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
6/25/201935 minutes, 43 seconds
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New to The Unofficial Shopify Podcast?

The journey of an entrepreneur is not for the faint of heart. It takes more than just grit and determination to succeed - it takes a willingness to do things differently.That's where The Unofficial Shopify Podcast comes in.Hosted by long-time Shopify Partner Kurt Elster, this podcast is a no holds barred discussion of ecommerce growth strategy & tactics. With over two million downloads, we bring together the world's most successful Shopify entrepreneurs to share their secrets to success.But make no mistake, this ain't your average hustle & grind business bro podcast. The Unofficial Shopify Podcast is for those who are creating businesses that are stable, unapologetically modest, and profitable. Businesses that will provide for our families and grant us better lives for years to come. We keep overhead low and structure our businesses to provide stable revenue whenever possible.Because we're fighting against big brands with unlimited budgets, we have to do things smarter. And that's exactly what we do on this show - learn from each other, share our experiences, and help each other succeed.So if you're ready to take your Shopify store to the next level, join us on The Unofficial Shopify Podcast. Together, let's get paid.New episodes every Tuesday - don't you dare miss it. Subscribe now before it's too late.
6/14/20191 minute, 46 seconds
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Forming Successful Business Partnerships

In this listener mailbag episode, you'll hear: The hardest decisions we've ever made in our business Why Kurt thinks retail arbitrage is better than dropshipping Why business partnerships are sexless marriages and a spirited debate on toilet paper Show Links Spotify: The Golden Age of Industrial Musicals - The 1960s, Vol.1 App of the week: Bonjoro BioBidet Supreme BB-1000 Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
6/11/201943 minutes, 25 seconds
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Six-figure Info Product Sales with Christina Scalera

Four years ago, today's guest found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. Joining us is Christina Scalera, the attorney turned ecommerce entrepreneur behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In this candid episode, Christina walks us through her journey from how she made her first sale four years ago up to today where her annual sale now does six-figures. You'll learn: How she found her business idea by accident The exact method that launched her store with $4K in pre-orders How she scaled that success to drive business growth Tune in for more details! Show Links The Contract Shop Nick's Consultancy: Draft Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
6/4/201953 minutes, 7 seconds
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Capitalizing on the CBD Gold Rush

Today's guest put his money where his mouth is when he joined ecommerce incubator Chillest Capital to launch and manage direct to consumer brands selling things like premium beef jerky, CBD supplements, and more. You'll learn: The legality of CBD Why CBD is so hot right now How a lifestyle brand is an acquisition channel Working around advertising limitations for sensitive advertising The dangers of high-risk payment gateways Andy has worked in eCommerce across several different categories and brands from fast scaling start-ups to enterprise level brands such as Proactiv and Coca-Cola. Prior to Co-Founding Holiday, a Chillest Capital portfolio company, he served as Chief of Stuff at Brand Value Accelerator and as a project manager at Gotham Alpha. His passion lies in driving innovation and growth within organizations looking to adapt to the ever-changing digital world. Show Links Chillest C-Star Provisions Beef Jerky Holiday CBD Gummies LinkedIn: Dylan Whitman BVAccel LinkedIn: Andy Muntean RetentionRocket Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
6/4/201945 minutes, 5 seconds
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Listener Mailbag: Paul Punches the Monkey

In today's listener mailbag episode, we discuss topics and questions chosen by you. You'll learn: How the shadiest internet villains illicitly advertise How to advertise when you can't use Facebook or Google How to make Shopify Plus make money for you and the "must have" mostly-free apps for your store Show Links “What’s Shopify Plus got that regular Shopify doesn’t?” Metafilter: Where was the effing monkey? Klaviyo Bold Brain Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
5/28/201945 minutes, 55 seconds
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HOONIGAN: Building a Lifestyle Brand

According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009. You'll learn: The origin story of Hoonigan, Gymkhana, and Ken Block. The authentic content that got them to an audience of 20million people and three daytime Emmy nominations What's changed in social media and the one thing that will separate you Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media. Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since. After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments. Tune in for more details! Show Links HOONIGAN - RZARAS2042 for 20% off at Hoonigan.com! GYMKHANA TWO Garage Garage: Racecar Bed Scumbag Labs: Steer Left, Turn RIGHT?? Opposite Steering Jeep Melts Our Brains! Instagram: @roncar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
5/21/201947 minutes, 56 seconds
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The Problem with Google PageSpeed Insights

Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire. You'll learn: Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped A sane approach to making your website faster When to upgrade Shopify plans and strategies to setup your main menus correctly (again) The boys get extra salty in this one. Tune in for more details! Show Links Pingdom Tools Crush.pics Paul's website - It gets a perfect PageSpeed score. Shopify Pricing Kurt's Shopify Plus breakdown Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr
5/14/201940 minutes, 15 seconds
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[BONUS] How Agency Owner Kelly Vaughn Builds Seven-Figure Stores

At the age of 24, she quit her job to freelance full time— and in her first year, she earned $137,000. Joining me in studio is Kelly Vaughn, founder of all-female Shopify agency The Taproom. Kelly will tell us how she got her start, and how she helps high-growth Shopify stores go from six to seven figures. You'll hear: The tactics Kelly uses to scale stores from six to seven-figures Recommendations for a successful subscription service What successful merchants do that others don't Kelly's advice for staying competitive in the fashion & apparel niche Kelly Vaughn is a Shopify Expert and founder of The Taproom Agency, a Shopify marketing agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build wishful marketing strategies, map out customer journeys that convert, and provide the insight, experience, and tools businesses need to keep growing. When she doesn't have her nose in a Macbook, Kelly is traveling across Europe with her 9.8/10 husband, experimenting with new gin and tonic combos, and putting on all her sweaters at once because she just loves sweaters SO MUCH. Tune in for more details! This episode is made possible through a sponsorship from Rewind. Rewind creates a daily, automatic backup of your Shopify store – protecting your most valuable online assets. Recover from small mistakes and huge disasters in minutes. Start your free tr