Winamp Logo
The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Cover
The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Profile

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

English, Finance, 1 season, 842 episodes, 3 days, 9 hours, 54 minutes
About
Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
Episode Artwork

840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career

People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han suggests a totally different approach to growth. Rather than self-examining your strengths and weaknesses, what if you focused predominantly on your job responsibilities?  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Here’s the thing, though: you’re a business owner. So, as the CEO and head of your company, what is most important for you to do? What do you need to be excellent at? What tasks do you need to be good at? What tasks can be low-effort or delegated? There are a couple of things you need to focus on to make your business thrive: cash flow, sales, and messaging. In the digital product world, it’s all about driving continuous traffic to your product rather than constantly improving the offer. Every company is different! Let’s get into it. Episode Highlights What Changes When You Figure Out What Really Drives Your Company Why Asking For a Second Opinion Could Highlight What You Really Need to Change  How to Get Out of Autopilot and Put Yourself Back in the Driver’s Seat of Your Career Getting Hyper-specific About the Types of Skills You Need Most Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/18/202422 minutes, 32 seconds
Episode Artwork

839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect that what's holding you back is more about mindset than your previous blocks have been, then this can be a tough place to be in, especially for those of us who thrive on logic and clear steps forward. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! How do we get to the root of why we are feeling so stuck? And more importantly, how do we start feeling positive about charting a new course? But I want to take it a step further. I've compiled a list of questions that I truly believe can help us dig deep and uncover what's going on beneath the surface. I don't think the questions by themselves are as helpful as seeing the process in action. So, we're going to tackle this together. I haven't prepped my answers to these questions. Instead, I'll open up about my own struggles, my mindset obstacles, and where I'm aiming to go next. Let's dive deep into these questions together! Episode Highlights: What Do You Really Want? What Is Making You Feel Stuck? What Are You Willing To Do About It? What Are You Not Willing To Do? What’s Your First Step? What Are You Willing To Commit To? How Will You Stay Focused? How Do You Need to Feel To Be The Most Effective At Showing Up? How Can You Create More of That Feeling? Is There Anything You Need To Address In Your Body In Order To Make This Happen? Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/16/202443 minutes, 57 seconds
Episode Artwork

838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)

Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue and how you can make the same thing happen in your own life and business. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights: The Two Elements That Make Up the Magic of Relational Diversity [0:02:37]  So, You’re Talking to Strangers. What Now? [0:08:50] Seven Ways to Tell Strangers Your Story [0:14:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go t thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/11/202426 minutes, 26 seconds
Episode Artwork

837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson

Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, and the seven steps you can take to overcome common mindset blocks and build mutually beneficial collaborations. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! This conversation offers you so much more than just a guide to incredible collaborations and partnerships that move your business forward. Angela and Abagail also get into some powerful (and actionable) mindset stuff that is going to rock your world!  Episode Highlights: How Angela Became a Powerhouse Business Coach The Mindset That Made 120 Partnerships in a Year Possible Goals Aren’t Everything: How Business Can Be Playful and Fun Tips for Overcoming the Mindset Blocks That Can Stand in Your Way Types of Collaborations That Could Work for You Reasons You Might be Holding Yourself (and Your Business) Back Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/9/202444 minutes, 43 seconds
Episode Artwork

836: The ONLY Real Passive Income

Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far from passive. Today I want to talk about what is actually passive because passive income definitely is available to you and it’s not talked about often enough.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I came into this business, I had a world of knowledge at my fingertips. I worked in the financial industry prior to building this company and that definitely gave me an advantage. I got to witness what really goes on in the financial world and I got to learn about my financial future rapidly. I know that this job set me up for success regardless of how much I disliked working there! I don’t sell financial products and am not tied to any financial firm, I simply want to see you wealthy and deeply care about your future!  Episode Highlights: The Easiest Way to Retire Early The One Thing You Need to Know About Saving How I Make Truly Passive Income My Number One Goal in Life and Business Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/4/202441 minutes, 6 seconds
Episode Artwork

835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss

In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on what it takes to scale a business from half a million to millions more. Whether you're a budding entrepreneur or a seasoned business owner, there's something for everyone in today's discussion.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Have you ever wondered what it takes to leverage your business into a scalable enterprise? Well, today we're going to explore just that with a very special guest, Ryan Deiss. Ryan is a serial entrepreneur, author, and investor, with a proven track record of building successful companies. He is the founder and CEO of The Scalable Company and DigitalMarketer, and a founding partner at Scalable Equity, an equity accelerator that builds, acquires, and invests in b2b media services and software brands. He's also the brains behind the Traffic and Conversion Summit, the largest digital marketing conference in North America, and the author of the book Digital Marketing for Dummies.  Podcast Highlights: How Ryan Started His First Business Monetizing Your Knowledge Setting Yourself Up to be Scalable How to go from Primary Operator to Scalable Business How to Grow your Sales as you Scale Your Team Scaling Fast and Staying in Business Why Businesses Fail When It’s Okay to Stay Small and When You Should Scale Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/2/202441 minutes, 32 seconds
Episode Artwork

834: How to Maintain Your Marketing in Under an Hour a Day

In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business.  By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about: Why You Need an Awareness Platform and a Nurture Platform Choosing Your Platforms Instagram Marketing Strategies and Analytics Balancing Experimentation with Repetition Instagram Stories and Building Awareness Don’t be Afraid to Sell  How to Use Email Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/28/202434 minutes, 37 seconds
Episode Artwork

833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With

There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Highlights from today’s show: One Surprising Fear Despite What I Have Built What It Really Feels Like to Be On the Outside The Real Reason Women Don’t Talk About Money How I Trick Myself Into Talking to Strangers One Way I May Never Be Able to Relate to My Audience Why It Can Be So Hard to Meet People Where They’re At Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/26/202445 minutes, 14 seconds
Episode Artwork

832: Digital Marketing Trends: The Rise of Faceless Marketing

Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business.  People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable.  In this episode, you’ll learn: Why Faceless Marketing Works (and Has Always Worked) The Number One Thing That Builds a Brand Long-Term The Best Way to Utilize Faceless Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/21/202434 minutes, 58 seconds
Episode Artwork

831: How I Diversified from 1:1 Clients to Digital Products & Courses

Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover: The Story Of The Late Lunch That Changed Everything How I Went Out On A Limb To Solve a Simple Problem Three Situations You Might Find Yourself In And How I Could Help Other Areas You Will Inevitably Grow In As You Grow An Audience The One Marketing Activity You Should Be Doing To Build Your Business Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/19/202436 minutes, 17 seconds
Episode Artwork

830: Generate $1k in the Next Two Weeks with my Pre-Sales Method

Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/14/202439 minutes, 55 seconds
Episode Artwork

829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network

Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner!  I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway!  Key topics from this episode: Shoot dates changing at the last moment Styling myself and finding a last-minute makeup artist Dealing with self-doubt and imposter syndrome My free day in Los Angeles What this means for the second half of my career  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/12/20241 hour, 1 minute, 14 seconds
Episode Artwork

828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business

It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for three months. This startup had recruited me for a position I had held for years at a financial firm, where I worked as a graphic designer in strategic marketing. Then, three months later, the entire marketing department was axed in one fell swoop, leaving me with 30 days' notice. What I didn't know at the time was that they were attempting to avoid paying me unemployment. So there I was, paid to occupy space at my desk while I ostensibly hunted for new work. Instead, I seized those 30 days, predominantly throughout March of 2015, to kick-start my own business. Jump forward in time – it’s nine years later – and I am still loving this wild ride! I’ve learned a LOT over the past nine years, and today I get into key lessons I’d like to share with you. Join me today for a trip down memory lane and a breakdown of 9 critically important lessons I’ve learned from 9 years in business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/7/202453 minutes, 8 seconds
Episode Artwork

827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List

What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe.  Tune in to hear about: What It Really Means to Have Enough Confidence Breaking Down the Small Business Infinity Loop Two Ways to Capitalize on Magnetic Marketing The Dual Purpose of Nurture Content How to Leverage the Power of Activation Content Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/5/202446 minutes, 23 seconds
Episode Artwork

826: Answering Your Questions: Monetizing on Instagram

The first quarter of the year has just been crazy for me and life has really gotten in the way of work. However, I have built my business in such a way that I have something for sale all the time, even when I am not able to work. Digital products are such a saving grace for when I don’t know what my life is going to look like. If you haven’t built a digital product yet or if yours isn’t selling the way you thought it would, go check out my Digital Product Jumpstart. I want to help you live the life you want! In the last episode of Boss Project, I shared the strategies I used to get 222 new students in just 42 days, and in today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective, Instagram has the lowest barrier to entry and is the best place to drive free and organic traffic to monetize the work you’re doing there. So, let’s answer some of your questions about how I monetize on Instagram!  You’ll learn: How to Overcome Intimidation of Being the ‘Face’ of Your Brand and Posting Reels  How to Captivate Attention Span on Instagram  How to Deal with Most of Your Followers Not Being Your Target Audience  How to Get Your Existing Followers to Engage More  How to Make Sure That Your New Followers Are Your Target Audience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/29/202436 minutes
Episode Artwork

825: How I got 222 New Students & $19,698 Cash on Instagram in 6-Weeks

Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover who you are, earn their trust, and start them down a sales pipeline. If you’re always in nurture mode, then you will run out of leads to nurture because your business will shrink.  I did something incredible with Instagram recently and had fantastic results! Today I’m sharing that specific strategy with you. You’ll learn about: Evolving Your Social Media Marketing Strategies How Instagram Visibility Helps Other Areas of Your Business Grow The Importance of Mindset  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/27/202440 minutes, 21 seconds
Episode Artwork

824: Messy Sex, Finding Alignment & Doing IT Scared

There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our world and our economy, what people are saying or not saying, and even how you might choose to run your business. I get it! These are important things to have thoughts and feelings about. But what would it look like to show up in alignment with your truth? At the end of the day, it’s about you, the weight that you carry from these societal expectations, and how that bleeds into your business and career.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/22/202422 minutes, 24 seconds
Episode Artwork

823: Starting a Business with ZERO Audience

Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to build momentum for the life and the business you want. Ultimately, the number of people in your audience and the number of followers you have has little to no influence on how much revenue you can generate. Getting visible isn’t just about growing an audience. It’s about growing a community of real relationships. Emphasizing growing my community rather than chasing the numbers has been empowering, and today I’m sharing that experience.  Tune in to learn: How to Utilize a Digital Product to Convert Strangers to Buyers How to Build an Audience You Can Sell to How to Leverage Digital Products to Build Your Audience The Best Way to Communicate with Your Followers Directly The Biggest Mistake that People Are Making Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/17/202445 minutes, 9 seconds
Episode Artwork

822: Design a Business That Can Run Without You

Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business to rely too much on you to handle all the problems. Personally, I don't want to have to depend on someone else for money, and I bet a lot of you feel the same way. You want your business to stay strong even when life gets challenging. It's not about fixing every problem perfectly; it's about keeping things going smoothly even when things get tough. The reality is that being a business owner often entails heightened stress levels. The smallest hiccup can throw off your entire day or even jeopardize your long-term plans. These unforeseen events are a part of life, whether you're an entrepreneur or not. So, how do we confront these challenges head-on and safeguard our future success?  In this episode we cover: How to Seek Support & Who to ask for help Dreaming Up a Business That Runs on Its Own The Absolute First Step You've Got to Take Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/14/202444 minutes, 47 seconds
Episode Artwork

821: The Surprising Ways Being a “High-Achieving Woman” Impacts Our Friendships with Danielle Bayard Jackson

Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict versus connection. Danielle has dedicated the last six years of her career to studying the latest research about the science of these kinds of platonic female relationships.  There’s a massive blurring of lines between colleagues, friends from work, and friends outside of work; especially for high-achieving women who spend most of their time at work and therefore, naturally meet most of their friends in the workplace. So much of your identity rests in achievements and while that is praised by many people, often it’s detrimental to friendships. Many of you don’t know who you are outside of your professional goals and achievements and it’s imperative to figure out what more you have to offer in order to build meaningful friendships.  We’re chatting about: Having Different Friends for Different Purposes Making a Change to Your Friendships and Where Conflict Fits in How to Handle Healthy Conflict and Stay Connected in Friendship Tune in to hear about navigating platonic relationships and handling conflict! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/13/202447 minutes
Episode Artwork

820: Streamlined & Stress-Free Launches with Dolly Delong

The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to make launching more stress-free and streamlined, lean into facts over feelings, and create an awesome launch.  Tune in to hear: Why Dolly Gives Herself Plenty of Time For Each Launch The One Thing You Really Need to Consider During Launch-Planning How to Leverage Technology to Communicate Your Thoughts How to Stay Focused on Facts over Feelings How to Get Your Priorities in Order Leading Up to a Launch The Systems and Workflow Bundle Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/8/202449 minutes, 56 seconds
Episode Artwork

819: My “I’m Done” Moment

I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my business, before I re-focused and got back in the “feel-good” zone.  In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the kind of contagious energy to pursue things in a way that will not only improve your mood but also attract people who want what you’re offering. Since the clock struck midnight on January 1st, I have been in that “feel-good” zone. This year has felt amazing because I’ve allowed myself to focus on things that I genuinely care about, feel good about, and want to see people benefit from! My energy has been the most contagious it has been in years. I’d almost forgotten what it felt like!  Tune into the podcast to learn: The Turning Point That Changed Everything What I Needed to Hear When I Wanted to Give Up Why it Doesn’t Have to Feel Like Climbing a Mountain How My Business Began to Make Money While I Put My Life First What it Looks Like For Me to Make it Easy How I Can Help You to Live a Life You’ve Only Dreamed Of Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/6/202434 minutes, 56 seconds
Episode Artwork

818: The Future of Online Communities with Andy Guttormsen of Circle.so

There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been incredibly interesting to witness. In this episode, Andy Guttormsen, co-founder and CMO of Circle, joins me to discuss what the future holds for online communities. We’ll cover: The Main Difference Between a Following and a Community How to Start Attracting People to Build a Community Why You Just Need to Be Yourself The Most Effective Way to Onboard People into Your Community The Benefits of Showing Up Consistently Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
2/1/202443 minutes, 45 seconds
Episode Artwork

817: Walking Away from 45k Followers: Lessons I’ve Learned from Starting Over on Instagram

Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re curious if taking a more niche approach can help you reach your core audience. Either way, it’s difficult to know what the results will be without actually taking action and running an experiment. In today’s episode, I’ll walk you through my decision to start a new Instagram page and why I was willing to walk away from 45,000 followers. Tuning in you’ll hear about my Instagram journey, follower growth, and what my findings were from this wild experiment.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/30/202456 minutes, 10 seconds
Episode Artwork

816: Leveraging Digital Products to Get More Qualified Leads

Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re doing better than 99% of the people who are marketing their products and services on the internet. Growing an Instagram account or creating content for Reels isn’t necessarily the key to leveraging digital products and getting more qualified leads. If you want more leads or you’re interested in selling and leveraging digital products without getting caught in the weeds of flashy marketing strategies, this is the episode for you! Tuning in, you’ll find out how to attract leads AND get paid in the process.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/25/202429 minutes, 49 seconds
Episode Artwork

815: How I Made 6-Figures From a Digital Product I Created Once

Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I created just once. Many entrepreneurs only focus on nurture marketing, taking warm leads and trying to convert them into a signature offer. But that can quickly turn into a situation that has you saying “I need more leads!”  But brand new businesses as well as established businesses need a visibility plan in order to retain customers and keep growing their businesses. And this shouldn’t involve feeling stressed or working over your capacity. The goal of this kind of marketing is to get to know more people, allow them into your world, and earn their trust. That’s how to find your ideal clients and customers! Social media marketing and creating digital products are some of the best ways to do this in 2024.  I’m here to help you grow your business in a way that allows you to still have a life. Tune into today’s podcast to learn more! For show notes of this episode, go to thestrategyhour.com.
1/20/202429 minutes, 12 seconds
Episode Artwork

814: Digital Products I Would NOT Create If I Were Just Getting Started

I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into the digital products I would not create if I were just getting started (and it’s not what you think, so be sure to listen in!) I'll cover: One Thing Almost Everyone Starting Out Does Wrong What the Most Effective Digital Products Are Actually About The Secret Behind My Most Popular Mini-Course Why We Didn’t Give Away Your Business on Autopilot for Free What We’ve Done The Most and Why We’ll Keep Doing It How Integration Became Our Superpower Two Goals to Take You to the Next Level Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/18/202432 minutes
Episode Artwork

813: Get Paid to Grow Your Email List in 2024

I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling. And so many of you want to run a small business, not manage bigger processes!  A lot of people then think that they want to bring in passive income, and that is possible. I am so excited to help you build more hybrid-based businesses where you can attract real clients through a digital offer and then those people will be more primed and ready for the other existing offers that you have.  Today I’m going to share the steps I have taken to revolutionize my business and create consistent growth. I think this will solve ‘the lead problem’ for so many small businesses this year! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/16/202431 minutes, 36 seconds
Episode Artwork

812: How To Budget When My Income is Unpredictable

In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department. The economy's a bit wild right now, so what I'm sharing is my playbook for a more conservative approach in these uncertain times. Trust me, this is the game-changer for tweaking your business finances, setting up a cozy personal financial vibe, and securing the long-term health of your hustle. Think of it as the secret sauce to keeping your business doors wide open for the long haul! Oh, and let's kick that idea out of your noggin that businesses grow all neat and tidy, either linear or exponential. Nope, it's more like a rollercoaster ride. Don't stress if things seem a bit wonky—that's just the nature of the business beast. I've been there, done that, and I'm here to help you ride those waves of inconsistency like a pro. Now, I'm not promising to smooth out every bump; bumps happen! But what we're aiming for is to sprinkle a bit of predictability into your personal financial future. So buckle up, and let's get ready to surf the unpredictability that's bound to show up! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/11/202444 minutes, 44 seconds
Episode Artwork

811: From Freelance to Booking Celebrity Clients with Makeup Artist to the Stars, Harriet Hadfield

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield. While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative. Harry always wanted to be the kid who did everything and knew that she wanted to be a makeup artist at a very young age when she went ‘all in’ on honing her craft. In this episode, we hear all about how she started training in makeup and handled being the black sheep of the family as so many creatives are. We dive into Harry’s advice for creatives starting a personal brand, how to find your niche, use social media to your advantage, and so much more! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/9/202444 minutes, 54 seconds
Episode Artwork

810: Childhood Trauma & Finding What You Really Want

I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move through your own self-reflection and transformation and help you pinpoint what's important to you so you can prioritize those things going forward. Treat this episode like your trusty compass for navigating the sometimes choppy seas of self-discovery!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/4/202441 minutes, 5 seconds
Episode Artwork

809: Leverage Where You're At To Get to Where You Want to Go

Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's totally cool! It's super easy to breeze past the gold mine of your past experiences, but guess what? They've shaped you into the awesome person you are, and they're like breadcrumbs leading you to your destination. So, if you're not sure about the destination, no worries! It's not about having all the answers; it's about springboarding off from here. Even those random jobs you had? They're like building blocks for the business you're rocking today! Now, the big question is, how does your past play into your future plans? Whether it's those epic moments or the tiny ones, they can be a game-changer for what comes next. So, how do we make the most of it? Let me tell you, it's not about zooming through things; it's about finding your pace! That's why I cooked up the PACE method, and today, I'm spilling the beans on how these nuggets can help you turn your discoveries into real, actionable stuff by breaking down PACE!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
1/2/202433 minutes, 16 seconds
Episode Artwork

808: The Future of Marketing for Online Business in 2024

On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU. We’ll also talk about finding the proper niche, and Identifying exactly what types of customers you’re trying to attract. Online audiences have changed quite a bit, and we’ll talk about how and why. Staying visible and nurturing leads is dependent on your audience, and I’m sharing advice on what next steps you should take to stay visible and relevant. Tune in to learn what you need to know today about the future of marketing for your online business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/28/202347 minutes, 8 seconds
Episode Artwork

807: Not Everyone Has An Internal Monologue Including My Husband

Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I always assumed that everyone problem-solved the same way, thought the same way, and came up with ideas in the same way. Like me, you might be surprised to learn that not everyone experiences inner dialogue in the same way or even at all! In fact, it’s estimated that 30 to 50% of people don’t have an “inner voice.” Those without verbal thoughts may think abstractly or use visual imagery instead. It's important to note that there is no right or wrong way to think, and both styles have their pros and cons. Today, I’m joined by my husband Jared, who doesn’t have an inner monologue, to find out how he processes his thoughts and emotions without all the self-talk. We also explore how you can grow your relationship by learning about someone else’s communication methods, find opportunities for creativity with different thinking styles, and more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/26/202341 minutes, 10 seconds
Episode Artwork

806: What Business Should You Start? And How I’d Do It Now

Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should you pursue? Where do you focus your time and energy? How niche do you go? Should you sell your offer as a service, a digital product, a course, or a membership? We answer all of these questions and more in today’s episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/21/202339 minutes, 39 seconds
Episode Artwork

805: Going Viral for Good: From $0 to a $100M+ Brand with Jess Cervellon

Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers. We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it be an opportunity to create incredible content (with the potential of even going viral).  You are going to love today’s episode! There are a lot of notes. If you are someone who is transitioning out of a corporate role and into your own business, Jess is really going to inspire you with her story. I’m excited for you to dig into today’s episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/14/202342 minutes, 3 seconds
Episode Artwork

804: Investing in Your Dream

As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans and aspirations could potentially look like. In that spirit, I want to use today’s conversation to dig into what it looks like to invest in your dream and the things you truly want to pursue. How do you make that happen when there's still so much on your plate, so many areas of your life pulling at you, not to mention the finances required to keep things running? Join me today as I explore what it means to strike that balance and invest in your passion. Because I truly believe your dreams are more available to you than you realize. It’s just about taking the necessary steps to get on the right path!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/14/202337 minutes, 29 seconds
Episode Artwork

803: Why Strangers Support You More Than The People You Actually Know

I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want to provide some insight into why strangers sometimes support you more than the people you actually know and help you see it as an opportunity instead of a source of frustration.  I’m sure you have people in your life who love, support, and cheer you on and others who only “sort of" support you too. Maybe you feel held back, let down, or frustrated by the way they talk about you, your career, or your business. Tuning in, you’ll hear my take on why people aren’t always supportive and how you can manage your expectations, seek support elsewhere, and learn to self-validate! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/12/202336 minutes, 43 seconds
Episode Artwork

802: 23 Things I Learned in 2023 and Two I’ll Never Do Again

2023 has been a whirlwind! This episode is dedicated to the lessons I’ve learned and how I am going to apply them in the future. I want to give you all an opportunity to reflect on your own journey. How did this year go for you? What does next year look like?  Today, I’m going to talk about 23 things I learned this year, two of which I will never do again! I’m usually a never-say-never person, but I’m pretty confident I won’t be doing these again. The 23 lessons I am sharing today are things that come from my personal experience inside Boss Project, things I’ve observed with clients, things I’ve gone through and challenges I’ve been through, exciting things I’m leaning into this year, and things that will get you thinking about your own take on all these things! Let’s dive in! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/7/202356 minutes, 11 seconds
Episode Artwork

801: How to Deal with Stress and Anxiety - And Still Stay Productive

During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continue to be productive? How do you build a support team and a structure that will allow you to move forward even when you are struggling with your mental health? It is okay to not be okay all the time! You can still be an incredibly successful person who figures out to manage and cope, and still has bad days.  This episode comes with a disclaimer that I am not a medical professional. If you are in crisis, there is a suicide and crisis hotline in the United States. You can dial 988 on your phone and get someone on the line to help. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
12/5/20231 hour, 2 minutes, 26 seconds
Episode Artwork

800: HUGE Announcement! NEW CreativeTemplateShop.com Site & Co-op Upgrades

I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcast and it has had so much success. I just want to thank all of you for your continued support because it means the world. I am so grateful for the community that we have created that can come together and create powerful things. It only makes sense that on such a huge episode, I share something that is so monumental! This is the day I’m supposed to make this announcement.  From the ground up, my team and I have completely rebuilt the Creative Template Shop. I mean literally all of it was changed in some way or another and it was such a massive project for our team! There are some aspects of the site that have changed and you may not even notice those things which is just so incredible to me because that is what truly good design is about! These things are going to make so much sense to you without me even needing to explain them. So much thought went into making this possible. I am so proud of the work that went into this. There have been so many changes and we did it with only five people. I am so excited for you to experience it!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/30/202342 minutes, 14 seconds
Episode Artwork

799: Inside a Million Dollar Membership

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/28/202359 minutes, 48 seconds
Episode Artwork

798: 13 Critical Questions to Ask Yourself Before the End of 2023

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re also probably wondering: what should I be doing right now to put myself in a good place for 2024? Personally, I don’t believe that it’s about what you do. It’s more about how you think. It’s about reflection and documentation. That is why, in today’s episode, I share a little bit about the past 12 months at Boss Project and highlight some of our major successes and challenges. I also offer you some critical questions to ask yourself to prepare you for 2024 and help you frame what you want for your future. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/22/202340 minutes, 56 seconds
Episode Artwork

797: Massively Simplifying My Offers & BIG Changes for 2024

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there. While that’s great, things change so often and it’s more beneficial to be able to act according to what’s happening in real-time and make pivots to your plan along the way.  I’m finally ready to share this because I’ve realized that it’s far more important to head in a direction without being so worried about how you’re going to get there. As long as your vision is at the forefront of your mind and you’re committed to taking small steps to get there, you’re on the right path! I have sold way more offers than the majority of the people in my industry have, probably because of how creative I am! I wondered what it would look like to give myself the freedom to be creative and the clarity of knowing what my offer is to make it easy for people to know what they are buying from me. So, I am going to simplify all of my offers into one!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/21/202339 minutes, 37 seconds
Episode Artwork

796: Slow on Purpose: Removing Urgency & Allowing Rest

If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in January! But I’m not going to do that. Instead, I want to talk about slowing down on purpose.  A few members of the co-op community have mentioned feeling as though they are always in a rush. What would it look like if you didn’t put so much of a timeline on so much of what you were doing? How much additional space, excitement, and desire would that give you creatively? How much fuel would that give to your life? Let’s talk about it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/16/202338 minutes, 6 seconds
Episode Artwork

795: Feeling Invisible: Building a Business Through Life’s Most Challenging Moments

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life and gave me pause to figure out how I can be successful despite all of the seemingly limiting and impossible things going on in my life. I am going to share my experience of what it’s like to build a business, provide for my family, and deal with chronic health conditions all at the same time. Less than a mile from my home, a trailer cut off upcoming traffic on a very busy street and the person behind me didn’t stop. In a split second, I was slammed into the vehicle in front of me. I was tachycardic and terrified.  I was in so much pain and as time passed, I was getting progressively worse and worse. I thought if people knew that I had a traumatic brain injury, my business would close. While I have come so far, there are still a ton of health risks for me in the future. The migraine that started on the day of my accident didn’t go away for years. Learning to live with chronic pain while attempting to run a business felt like the most impossible task. My face even changed and for the first time in my life, all I wanted to do was hide. Now I know that there was nothing to be embarrassed about and I am here to share my story so you can be successful through life’s curve balls.   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/14/202343 minutes, 54 seconds
Episode Artwork

794: How to See a 70% Increase in ROI with Top of Funnel Content

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience. Discover the strategies to stay ahead during economic challenges, as we delve into how innovation during tough times can lead to remarkable growth. I'll show you the power of "they get me" moments and the art of creating authentic connections with your audience. So, if you're ready to unlock untapped potential and drive your small business toward success, join me today as I unpack the game-changing world of top-of-funnel marketing! It's time to make a meaningful shift in your marketing strategy and connect with a broader audience, bringing fresh energy and opportunities to your business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/9/202337 minutes, 39 seconds
Episode Artwork

793: Getting Visible - Part 2: Instagram Hacks & Increasing Reach by 185% in 7-Days

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’ve also got something super tactical to help you get there. I will even take back something I said before and share what it can open up for you. I have my eyes on Instagram and I have been in an effort for almost four months to re-figure it out! Today, I’m sharing more of what I have unlocked and started to understand about Instagram. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/7/202336 minutes, 16 seconds
Episode Artwork

792: Getting Visible - Part 1: The Required Mindset

One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you can uniquely solve their problem? If not, they are likely to choose someone with more visibility who provides a similar service. I recently had a coaching call with a client who is easily one of the most dynamic people I know. In this call, she told me that gaining visibility feels intimidating and asked me for some strategies to help her get past the discomfort of putting herself out there. Honestly, I was shocked that this was even an issue for her! If getting visible feels uncomfortable for someone who is already so engaging and confident, I realized that it must also be a concern for many of you listening. That’s why, in today’s episode, I’m taking a deep dive into getting visible, specifically how you can cultivate a mindset that will get you in front of more of your ideal clients and, ultimately, drive more buyers to your offer. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
11/2/202340 minutes, 49 seconds
Episode Artwork

791: The ‘Traylor’ Effect: How Taylor Swift’s and Travis Kelce’s Relationship Is Driving Sales

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reason I have avoided commentary until now is because I didn’t want to sound like a fan girl but you have all spoken and asked me to talk about this. You all know that I am a huge Taylor Swift fan so today I’m going to talk about something that is making a huge economic impact on not just my city, but cities around the world.  It feels like someone who is destined to be the queen of England (Taylor) is dating Prince Charming (Travis). Both of these people were already a big deal individually but now that they’re together, they have blown up even more! I want to talk about specific aspects of this relationship and the economic impact it’s created in Kansas City, how it’s affected sales, and what I anticipate it will do for our city moving forward.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/31/202330 minutes, 51 seconds
Episode Artwork

790: Breaking Money Ceilings: Owning Your Relationship to Wealth & Moving Past Your Income Blocks

My relationship with money has completely evolved since I started this business, and in today’s episode, I want to talk about money! We all have our own beliefs about money and without a good relationship with it we are going to create a ceiling that is impossible to break through. I want to see you be wealthy, and I have literally made it my mission in life and business to help you become financially free! I absolutely believe that there are things that hold you back from your own success, and the beliefs you hold about money are a huge part of that when it comes to building a business that is going to support you financially.  Growing up, my family barely made it by and even struggled to put food on the table. I got my first job at 15 and set a standard for myself that was very basic and simple: to be able to afford a house and live comfortably. That was totally fine at the time, but I didn’t realize that it completely limited me. When I reached the point in my business where I had reached that final goal and things were looking up, I stagnated and did not know where to go. I desired more, but my underlying beliefs about money limited me. I had to learn how to dream bigger and make money neutral. I am so glad that I dedicated myself to this journey, and now I want to explore how your beliefs around money impact you and your business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/26/202340 minutes, 16 seconds
Episode Artwork

789: Developing Your Offer Ecosystem

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey in a way that’s really impactful. Your offers solve a variety of problems suitable to clients across the spectrum. Today we are going to focus on solving linear problems with clear solutions.  These linear paths offer an opportunity for you to have a wide variety of offers that all fit into a singular ecosystem. A primary offer that fits into this ecosystem is a bridge from one phase to the next on a particular client’s spectrum. In order to go from one stage to the next, the client needs the mechanics of how to get there and that is your deliverables. Any offer can deliver on the mechanics and sometimes it will completely remove the clients from having to do it themselves. Instead, you are going to take them there. Not just showing them how but rather moving them through it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/24/202332 minutes, 30 seconds
Episode Artwork

788: Behind-The-Scenes: Our Latest Experiments, Favorite Tech & Tools for Online Business

It’s been a little over 90 days since I took over as managing partner at Boss Project. Since then, I’ve been deep in experimentation! I’ve changed our email schedule, rolled out regular workshops and tried a ton of new tech and tools. I even planned out the next 16 months of promotions, product releases, and exciting new projects we are pursuing. On today’s episode, I’m giving you all a look behind the scenes: what’s working, what’s been fun, what I wouldn’t bother with, and what’s been the most effective.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/19/202353 minutes, 28 seconds
Episode Artwork

787: Organic Marketing Workshop: Tools to Scale Sustainably & Grow Your Business With Little to No Budget

In today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools to leverage them inside of your own business and turn strangers into buyers. I'm here to pull back the curtain, revealing nine indispensable strategies to transform strangers into dedicated buyers and drive organic traffic, with little to no budget. Tuning in, you’ll hear me share exactly how to drive free organic traffic to create more predictable income in your business. These tools aren't just for a select few. They're universal for online entrepreneurs, be it creatives, consultants, content creators, or coaches. They've served me, bringing in millions, and they can serve you too. So let's get started! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/17/20231 hour, 14 minutes
Episode Artwork

786: Real Results: From $0 to HALF A MILLION Using Only Organic Marketing

When Boss Project first started, it was very different from what it is today. And, whether I realized it or not, I was growing two business models simultaneously, while using entirely different marketing strategies for each one. Since then, I’ve seen an increasing number of entrepreneurs looking to diversify their revenue streams or even pivot their business models entirely. In today’s episode, I unpack how you can keep nurturing what you've built and let your business evolve by investigating the countless ways you can leverage organic marketing to grow your brand and fulfill the potential of your business. Tune in to learn how you can evolve your existing business while embracing the one you’re dreaming about! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/12/202334 minutes, 36 seconds
Episode Artwork

785: Balancing Marriage & Business: How I Work Full-Time with My Spouse, Jared Pumphrey

During today’s episode, I’m speaking with my partner in life and employee in business. Jared and I have been together for 15 years, married for 10, and working together since 2018. He’s been full-time at Boss Project for two years now, and under my management for about 90 days. Today, I’m answering all your questions about what it’s like to work and run a business with a spouse, and nothing is off the table!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
10/10/202342 minutes, 31 seconds
Episode Artwork

784: Behind The Scenes: Our Product & Offer Development Loop with Program Manager, Caitlin O’Bryant

Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and contributes to a broad mix of things, but she’s here today to discuss our development cycle, how we go from idea to launch to product, and offer improvement! After attending design school in Seattle, Caitlin took the leap and started her own business as a wedding stationery designer. Five years later, 2020 happened. By the time things had stabilized, she realized she had lost her spark for stationery. That’s when she applied for the role of Graphic Designer at Boss Project. The rest is history!  We’re in a brand new phase. So often we’re just sharing the end project, but today we want to give you some insight into how things start out as just an idea and what it looks like to make those edits. Let’s dive in. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/5/202347 minutes, 15 seconds
Episode Artwork

783: Leads on Autopilot

One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with less effort. I want to assure you that it's fully possible to amass all the leads you could ever want and have your business entirely booked without doing all the legwork yourself! When I first fully booked my agency-style services, I went from being laid off to completely booked in a mere 30 days, matching my plush corporate salary in the process. Fast forward eight months, and I had hit my first $100,000! Just four months beyond that, I doubled it. I've unearthed nine methods to snag leads 100% on autopilot, and today, I'll share just the first two that overwhelmed me with more business than I could have ever imagined. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/3/202330 minutes, 15 seconds
Episode Artwork

782: The Pivot: From Sellable Biz to Game Changing Offer

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t shared are the changes to my actual offer. This was not a small decision because I undid three and a half years of work to make my business more sellable and focused on what would give my clients better results. Today, I am going to share all of the changes I made in my business over the last three years. In order to give you the full behind-the-scenes, I need to back up quite a bit. I desperately wanted a product shop from 2016 and it was so far removed from the kind of business I was running. As time has passed, I have become more and more aware of the challenges associated with running one so I began to think about a digital shop. I saw a hole in the market for tools that help business owners enhance their client experience, present themselves more professionally, and speed up their sales process.  In January 2020, I launched the Creative Template Shop. I wanted to have everything available up front but I didn’t necessarily only want to sell these things once off. I wanted recurring revenue and that was only possible with some sort of membership option. This worked so well and was so focused on the product itself which allowed it to be removed from Boss Project. To make this viable we really had to lock in on the process and we managed to! We used the audience we already had to create warm traffic and present the Creative Template Shop to them. We also used paid advertising early on to focus on cold leads. We presented the products as individual things that could be purchased but as soon as the website was clicked on, it was very clear that becoming a member would be so much more worthwhile and as a result, very few people bought one-off templates. And then everything changed.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/28/202359 minutes, 28 seconds
Episode Artwork

781: Pioneering Innovation, Why You Don’t Need to Be First To Market & The Bell-Curve Effect

In order to become a successful entrepreneur, you need to make sure you’re on the cutting edge of your industry or else you run the risk of becoming obsolete. There is no such thing as having ‘arrived’ as a business owner, and thinking so will only stifle your growth. Exploring ideas makes me think specifically about pioneering innovation which is about discovering what’s never been achieved before and succeeding at making it happen. Pioneering innovation occurs when a brand-new product, service, or way of doing something is introduced into the market and I think that’s where people get stuck. Being successful does not require you to be a pioneer, inventor, or innovator!  I’m sure you have all heard of the adoption bell curve and the truth is that there are people at all different stages of that wave. This is usually discussed with reference buyers but it doesn’t just apply to consumers, it applies to business too! You can be a pioneering innovator at the forefront of your industry or you can ride the curve. You do not have to be first at something to be the best! Industry giants are built by observation and I would argue that your ability to observe is far more important than your ability to innovate. Now, this doesn’t mean that you should copy someone else's work, because copying is not what will make you successful. But learning from others and adapting can be such an incredible way to grow and make an existing idea even better!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/26/202332 minutes, 6 seconds
Episode Artwork

780: From $0 to $264k in 12-months with High-End Services

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work, and still let you build a business that earns a reasonable salary and can support the life you want to live. When I first started my own business, I replaced my corporate salary in 30 days after being laid off. And in eight months, I made $100,000. Four months after that, I doubled it. A lot has changed in the intervening years — IRS technology is different, social media is constantly evolving — but do the same principles hold up? Last August, I quietly reopened the agency side of my business, calling it BP Studio. In 12 months, I pulled in $264,000 in revenue from high-end services. No paid ads, no social, no trendy marketing strategies. This growth? It's been 100% organic, all from warm leads that were already in my network. So if I did it once and then did it all over again eight years later, how did I pull it off? What changed and why? I can't wait to get into all of this with you in today's episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/21/202347 minutes, 36 seconds
Episode Artwork

779: Leaving a Legacy & the 5 Psychological Reasons We Want to Be Remembered

There are many psychological reasons that you may want to be remembered when you’re gone, but before we start delving into these, I want to give a disclaimer that leaving a legacy is not a requirement to live a good life. It does not define the quality of your impact during your lifetime and is not part of your responsibility while you are alive. According to the Oxford Dictionary, a legacy is the amount of money or property left to someone in a will, but I believe that a legacy can be so much more than that! It’s an imprint. As if you left a piece of yourself behind.  A legacy can be the impact you have within the four walls of your own home and how you’ve affected family and friends or it can even stretch far beyond that. It’s not just a sum of money but rather the accomplishments that last a lifetime, your values, your ongoing influence, the good deeds you do, and so much more. If it’s not required to leave a legacy, then why is it so important to so many people? Well, because it gives you the opportunity to live for a purpose that’s bigger than yourself! According to Psychology Today, there are five reasons that people want to be remembered. So, let’s talk about them!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/19/202334 minutes, 10 seconds
Episode Artwork

778: Explosive Growth: Exactly How I Increased Podcast Downloads by 43% and 12x NEW Subscribers in 30-Days

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/14/202357 minutes, 43 seconds
Episode Artwork

777: Industry Predictions: The Future of Marketing for Online Business

In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continues where we left off and gets into how these predictions will impact marketing in the online business world. Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps! I want you to market your business in a way that works for YOU, not just now, but also in the future. So, join me as I break down everything you need to know about the future of marketing for online businesses! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/12/202348 minutes, 4 seconds
Episode Artwork

776: Industry Predictions: The Future of Online Business with Mariah Coz

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast I’m thrilled to be talking with the wonderful Mariah Coz, Founder of Fearless CEO, where she helps creators monetize their business, through community content courses, and other creative digital products. Mariah is someone I’ve known in this online industry since the early days of my business. And over the last couple of years, I've had the great honor and pleasure of getting to know her as a personal friend. For today’s episode, Mariah and I get into a topic we are both extremely excited to discuss, namely, the future of online business and what this looks like. We get into how online business has changed since we first started in the industry, what to consider when choosing the path that makes the most sense to you, how we expect selling to evolve in the online space, and much more. Whether you’re a newbie unsure of where to start, or a seasoned professional taking stock of where to go next, this conversation covers all of it. And while we can’t predict the future with unerring accuracy, we can share what we expect based on everything we’ve learned over the past few years. So, for an expansive conversation on industry predictions and our advice on how to adapt from myself and the wonderful Mariah Coz, be sure to tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/7/202351 minutes, 53 seconds
Episode Artwork

775: From Crisis to Clarity: Discovering What’s Next For My Life & Career

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and lasting wealth that creates a secure future. I want you to have that gift! It’s not just about me. It’s not just about helping people to become stable. This is for every person running a business. I want you to be a part of it, so tune in today to learn how I went from crisis to clarity, discovered what’s next for my life and career, and how you can too! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/5/202354 minutes, 26 seconds
Episode Artwork

774: “Untitled” Workshop: The Single Most Important Thing You’ve Done for Your Online Business Maybe Ever

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sharing clear strategies for scaling a business that most people don’t know about. We aren't messing with trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own. That’s why I'm sharing the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. This is my genuine desire to see you succeed! If you'd like to see the slides that went along with this, you can watch the full video replay at bossproject.com/untitled-training. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/31/20231 hour, 10 minutes, 5 seconds
Episode Artwork

773: 1-Sale to 439 Leads in 48-Hours

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever taken in my business. I refunded tickets to my upcoming Sales Flow workshop and scrapped everything my team and I had spent weeks preparing for. I did this because only one ticket was bought in 24 hours when I announced my workshop. This mission is far too important to me to let one dry season put me under. You only have one life and I want women everywhere to have choices, opportunities, and freedom! I can only make the kind of impact I want to make if more women in business know what I know.  So, I came up with a plan to save this workshop, this business, and a plan that will change countless lives and give more women opportunities. In nearly a decade of business, I have never seen numbers rise this fast! There are clear strategies for scaling a business that most people don’t know about. Instead, they have to rely on trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own. That’s why I want to share the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. Sign up for my Untitled Workshop now at bossproject.com/untitled. This is my genuine desire to see you succeed and you have nothing to lose!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/29/202328 minutes, 43 seconds
Episode Artwork

772: Prioritizing Your Life When Shit Hits the Fan

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about refining what you have built so that your business can continue to support you for a long time. I know that many of you use this time to make new goals and create new opportunities, but today I want to talk about what it looks like to prepare your business so that you’re ready when life comes at you again. Shit is going to hit the fan whether you want it to or not and I want you to build a business that can survive that without being so dependent on you. Personally, I never want to be financially dependent on anyone else and I know that many of you feel the same way! You want your business to work even when life gets thrown your way. You aren’t trying to fix the ‘shit,’ you’re trying to live and work while it’s happening! I do not think enough people understand the reality of the added stress being a business owner brings. The tiniest thing can happen that will completely derail your day or even your life. These things are part of life and will happen whether you have a business or not. So how do we deal with these challenges as they come up and prevent them from completely altering our future success? I know so many of you wish you could wave a magic wand and be at the point in your business where you could rely on it consistently in challenging seasons. And not being there yet is fine! What I want you to do is create a business that allows you to prioritize what you want and that is built to survive if you have to walk away for a while. If you want a business that can handle these things, you’re going to have to make some changes. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/24/202343 minutes, 43 seconds
Episode Artwork

771: Booked Out Burnout: The Truth Around Scaling Your Business

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickly took on clients and catered to their needs, often at your own expense. This, unfortunately, can only lead to burnout. There comes a point where you need to fix the situation or you’ll seriously consider quitting. I know, because I’ve been there, and I’m here to assure you that there are some very tangible ways to get out of this dreaded cycle that keeps people feeling trapped in the business they built that is supposed to be this opportunity for freedom. It’s time to address the underpricing epidemic plaguing the industry and in this episode, that’s precisely what we’re doing. So, buckle up and prepare to discover the power of proper pricing and building a strong financial foundation. Find out about the pricing calculator that takes all aspects of your business into account, helping you find the appropriate price points for your services. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/22/202342 minutes, 56 seconds
Episode Artwork

770: How to Leverage Where You Are to Get to Where You Want to Go

Today I want to talk about where you’re going; whether you know what that looks like or not. I know that for many of you, you may not even be sure where you want to go and that’s okay! It’s really easy to overlook the value of your past experiences but you are, in essence, a cumulation of them and they can be so valuable in shaping where you want to go. I know a lot of you may not know the answer and that is okay! It’s not about knowing the answer, it’s about using this as a jumping-off point. Even all the previous jobs you’ve ever had shape the business you have today!  The real question now is how does your past inform where you’re going? These moments and experiences, big or small, can have a huge impact on what you want to do next. So how do we leverage it? It’s important to point out that this is not about speed but rather about pace! That’s why I came up with the PACE method and today, I’m sharing how these facts ultimately help you apply your findings to something that is actually actionable by breaking down PACE. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/17/202335 minutes, 18 seconds
Episode Artwork

769: The Secret to Building REAL Wealth & Retiring Early

Today, we’re delving into the world of passive income and how to truly build substantial wealth – the kind that leaves a legacy and transforms not only your life but also the lives of your family and future generations. Discover the reality behind passive income and how to create genuine financial security! In this episode, you’ll learn how the magic is in the mix with insights into the best active/passive combinations. I'll also be sharing details about an upcoming workshop that's all about building a real asset – your business – that will fuel your wealth journey. If you're ready to make your business a sustainable income source and gain control over your financial future, this workshop is a must-attend! So tune in for insight into finding the right mix for you, giving you the freedom to live life on your terms. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/15/202347 minutes, 25 seconds
Episode Artwork

768: How Can I Budget When My Income is Inconsistent?

In today’s episode, I am going to be talking about what it looks like to budget when your income is inconsistent. Perhaps your business’ revenue and your pay is inconsistent and you want to create more sustainability across the board so that you can get paid more often and more predictably. I know the economy is insane at the moment and there is a lot happening right now so everything I am going to share with you today is what I would do when I want to have a more conservative approach in a time of uncertainty. I know that this will have an instrumental impact on how you change your business’ finances, create more personal financial stability, and solidify the future health of your business.  I need you to get the idea out of your head that businesses grow linearly or exponentially. They just don’t and you need to embrace these waves of inconsistency. I don’t want you to think that this sort of change means you’re doing something wrong because that isn’t true and running a business is simply too unpredictable. I want to help you find ways to manage these waves of inconsistency. I have been through periods of making huge amounts of money and periods of not even making enough to cover my family’s groceries for the month. In the first few years of running my business, I would take every dollar that would come into the business and use a percentage of it in a certain way, so I got paid when the business got paid. The problem with this is that it is very inconsistent and while it may work early on in the business as the most stable way to handle finances, it won’t work in the long run.  In your developmental years, you need a place to start because those dollars don’t always fall linearly even when you’re doing fantastically! While there are definitely things that you can be doing to create consistency in revenue, that’s not actually what I am going to be talking about today. I am going to be talking about creating consistency in your income and your pay; the money that goes into your personal bank account. Don’t get me wrong, this isn’t about taking every bump out of your business because bumps will happen! This is about creating predictability in your personal financial future and helping you save appropriately so that you can manage the unpredictability that will inevitably come. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/10/202345 minutes, 12 seconds
Episode Artwork

767: My Existential Crisis & Discovering What I Really Want

Today, I’m sharing an incredibly personal story about a crisis I faced in 2022 and the profoundly transformative impact it’s had on my life. Clocking that I was the same age as my mother when he had her brain surgery 30 years ago triggered a deep existential crisis in me and in this episode, I open up about my personal journey of self-reflection. With the insights and exercises I learned along the way, I’m eager to provide you with the tools to move through your own transformation. Out of necessity, I’ve become well-acquainted with what it looks like to truly reflect deeply, and I want to share my process so that you, too, can understand what's important to you and learn how to prioritize it going forward. Feel free to treat this episode as your compass to navigate the uncertain waters of self-discovery! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/8/202344 minutes, 55 seconds
Episode Artwork

766: Barbie's $150 Million Marketing Budget

Today we are talking all things Barbie; specifically, the marketing budget which is the biggest marketing budget we have seen for a movie in a long time! This company has taken a brand we all know and love and made it more relevant decades later. So what will this massive budget mean for entertainment moving forward and what can we learn from it as small businesses?  The Barbie movie team spent $150 million on marketing on top of the $145 million they spent on the actual production, and the ROI is there, as the production already made the entire amount back in the first weekend alone! There are hundreds of collaborations, and this is absolutely incredible! There have recently been loads of discussions about the profitability of femininity, and any nay-sayers have been proven wrong time and time again. Amazing things happen when women are supported; this movie is more proof! There has been a very interesting shift in toys recently, and Barbie has seen some controversy for not being diverse and inclusive enough, representing enough of a variety of jobs, and being body positive. This movie helps us remember what Barbie felt like when we were children, before all of this stuff mattered to us! This age-old brand has the heart of many women, and the movie, which was produced for millennial women and not children, reawakens this nostalgia. The movie is even fairly satirical and makes fun of the Barbie world in many ways. There is a lot of power in looking at totally different industries from your own to find things you can learn from! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/3/202330 minutes, 10 seconds
Episode Artwork

765: Social Media Wars & What it Means For Your Business in 2023

Is it just us, or have you also noticed the major shake-ups that have been taking place in the social media space recently? From Threads to TikTok Shop to the Twitter rebrand, we’re taking a deep dive into some of the wild stuff that’s been going on in this episode! We’ve been following things very closely and, from our perspective, more has happened in the month of July 2023 than in the last three years! So, we decided that now is the time to catch you up on all the developments on social and the impact that these changes are likely to have on your small business. We know change can be challenging, but trust us. If you embrace it, it can do wonders for your business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/1/202339 minutes, 38 seconds
Episode Artwork

764: Quitting Corporate: How I Left & How I’d do it Again in 2023

Quitting corporate and striking out on your own can be a daunting task. But with the right preparation and strategies, you can build the business you’ve always wanted without feeling totally overwhelmed. Today on the show, I share the story of how I quit corporate and started my own business in 2015 and how I would go about doing it again in 2023. Back in 2015, the online landscape was totally different, and starting your own company had far more barriers to entry than it does today. In the intervening years, technological advances have made it easier than ever to earn money online and organize your systems. While it’s wonderful that these tools have made starting a business more accessible, it also means that it can be more difficult to get your name out there. Tune in for a breakdown of my journey, the lessons I’ve learned along the way, and a rundown of my advice for anyone looking to quit corporate and set out on their own in 2023! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/27/202342 minutes, 40 seconds
Episode Artwork

763: Grief and Grit: Balancing Life with Business

What do grief and grit mean for women who are balancing life and business? Sometimes, experiencing enormous hurt and pain turns you into the most authentic version of yourself. The topic of grief is incredibly personal and important to me because it is one of the primary reasons for my growth and success. Grief is equally as frustrating and painful as it is beautiful, hopeful, and inspirational. In simple terms, grief is the ultimate shapeshifter! There is no right or wrong way to grieve as it impacts everyone differently. Today, I want to share some of my own experiences with grief before diving into how you can turn your grief into grit in both your personal life and your business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/25/202344 minutes, 17 seconds
Episode Artwork

762: Part 4- Our New Era: The Future Vision of Boss Project

Boss Project is going through its biggest transition yet! For the last 24 months, Abagail has been almost exclusively in the finance and sales side of the company. She’s been creating spreadsheets, thinking about company benefits, sales processes, hiring, HR, and more. That has meant she’s been out of the marketing game. She simply hasn’t been thinking about social media and sales funnels for two years and she’s excited to dive back in! You can expect experimentation as she gets her feet wet; trying and testing different things. It’s going to be focused, it’s going to be intentional, and it’s definitely going to be fun! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/20/202342 minutes, 53 seconds
Episode Artwork

761: Part 3- The Art of Transition, Embracing Change, and Pursuing Passions

In this episode, Abagail interviews our very own Emylee to talk about her shift into full-time authorship, what she has learned thus far from her rapid transition into this new field, and the leap of faith it took to pursue her passion! If you missed out on parts one and two of this series, we encourage you to go back and give those a listen so that you’re all caught up for this latest conversation. While we are sad to see Emylee leave her role as Co-CEO of Boss Project, we are so excited to see her embarking on this next chapter as she pursues her passions. Tune in as we talk about Emylee’s journey as an author, how she’s been navigating the writing process, and what it’s been like going from a partnership to working solo! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/18/202336 minutes, 29 seconds
Episode Artwork

760: Part 2: Celebrating All Things Boss Project

In this episode, we look back at the last eight years and celebrate all that Boss Project has accomplished! We’re sharing our journey as business partners, what it’s been like to work together, and some pearls of wisdom we’ve picked up along the way. Let’s dive into how we got here!  If you missed Part One of our four-part series, then you must go back and listen immediately! There are details and nuances that are going to be noticeably absent if you don’t go back and listen to that first episode first. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/13/202337 minutes, 39 seconds
Episode Artwork

759: Part 1: Big Announcement - The Next Chapter for Boss Project

Here at Boss Project, we’ve had some pretty big changes happening offstage in a surprisingly short amount of time! Today, we’ll be chatting about these changes, how we’re navigating them, and what you can expect from Boss Project going forward. Tuning in, you’ll hear some pretty big news along with our thoughts on what we’ve learned from adjusting to these new developments and an overview of our upcoming four-part series. While periods of transition can be intimidating, they can also be incredibly exciting. This may all be happening a lot faster than we expected, but we have full confidence in our plans going forward and we invite you all to be a part of it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/11/202320 minutes, 26 seconds
Episode Artwork

758: Experimental Mindset Part 2: Strategies for Building a Culture of Curiosity With Your Team

In this episode, we’re talking about what it means to have a culture of curiosity and how you can deliberately cultivate it within your organization. This can be one of your biggest assets and can help your team members take ownership of projects, tasks, ideas, and even strategies! It takes intentional building blocks to get there and we want to help you put those blocks together. In our previous episode, Experimental Mindset Part 1, we talked about what it means to develop an experimental mindset, questions you need to ask yourself, things you need to let go of, and some of the different headspaces that we have been in throughout our business journey. Following on from that episode, this one delves into the strategic side of how you can actually go about fostering a culture of curiosity!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/6/202339 minutes, 36 seconds
Episode Artwork

757: Experimental Mindset Part 1: How to Unlock the Power of Curiosity

What does an experimental mindset mean? How can you foster one in yourself and your team? That’s what we’re talking about today. Both Emylee and Abagail experience a constant push and pull that comes with mixing intuition with analysis. We see so many business owners that stay in the planning and research phase for so long that they never take action in one direction or the other. That’s so frustrating to see! That’s what sparked this training. Everything in your business is evolving. That includes your goals, what it takes to get there, and the headspace you need to be in to get there. We can say all day that business isn’t linear, but you’re not going to understand that until you’ve lived it! When businesses meet a challenge, they usually fail and give up entirely or succeed and seek a new challenge because they believe the journey should be harder. That’s really hard to watch. We want to arm you with some thoughts and ideas that equip you to live in that experimental space that sees failure as information. We want to equip you to take the steps that allow you to incrementally move towards your goals. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/4/202339 minutes, 39 seconds
Episode Artwork

756: Using Core Values to Guide Your Business Decisions

We didn't realize how much we would come to rely on our business values. They are central to how we operate our team, answer questions, and so much more. Initially, your company operations are typically a reflection of you personally, but as you grow, that doesn’t always make sense. As you work with more and more clients, we recommend identifying one to three values to shape how you serve clients, what your boundaries will be, how you prefer to communicate, your work style or ethic, and beyond. Especially as you engage with employees and contractors, having an internal value that is very specific to how your team runs is critical to your team culture and getting everyone on the same page. It helps settle conversations about what to do next by providing a lens through which to view things. When you need to have a redirecting conversation with a client, your business values are the strongest tool you have at your disposal to explain what you do and do not offer.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/29/202343 minutes, 43 seconds
Episode Artwork

755: Mastering the Client Experience: The Power of Tweaking and Repeating

By now, you should all know that we are the queens of tweaking and repeating. In this episode, we spill the beans on how to revolutionize your client experience by (you guessed it) tweaking and repeating! After a quick debrief of our thoughts on outsourcing and AI, we uncover the often-overlooked aspects of client delivery and discuss the significance of investing time in developing consistent processes. From creating efficient systems and templates to ensuring clarity and alignment in contracts and proposals, we explore the strategies you can implement to create a streamlined client experience and bring in the referrals and testimonials you deserve. Join us as we reveal the benefits of continuous improvement and offer practical insights to help you enhance your client interactions and boost your business to new heights! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/27/202334 minutes, 55 seconds
Episode Artwork

754: Overcoming Sales Obstacles: How to Handle Prospects Who Disappear

Today we are talking about the art of the follow-up. You’ve pitched your service and the potential client is either ghosting you, being passive-aggressive, or fighting against the process you want to put them through. This can be a very strange experience and sometimes prospects convert with quite a lot of resistance. Closing a prospective client happens in the follow-up process, and a lot of us struggle with that phase. Today’s episode gives you some examples of what you can say and do to confidently and effectively follow up with your leads. We’re tackling what a proper follow-up is and how to handle hearing ‘no’. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/22/202338 minutes, 43 seconds
Episode Artwork

753: Success Story: How Our Client Improved Their Close Rate by 40%

Today we are unearthing an episode that we recorded at the end of 2022 because it’s important that you hear this. The strategy this client used is still extremely relevant and effective in the current sales climate where leads are a little bit wonky. This is the perfect time to seek improvement opportunities within your sales cycle and work on increasing your close rate.  We walk you through how our client was able to increase her close rate by a whopping 40%, and how you can be just as successful in your own sales process. In this season, focus and refine how things are looking in your business. Evaluate what’s working, what’s not, and use that critical information to make strategic, educated plans as you move forward with your business. Start gathering this data and figure out where you want to place your focus and where your biggest opportunities are right now. Today we’re using particular examples from a previously aired episode to help you learn how to improve your close rate.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/20/202344 minutes, 5 seconds
Episode Artwork

752: Stop Trying to do it All: Don't Believe These Lies About Marketing That Some Business "Experts" are Pushing

In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing is important, we believe that many marketing pros are teaching people to become marketing minions instead of teaching foundational business concepts. Unfortunately, this often results in a misconception of what marketing entails.  Let’s update our perspective on marketing from a "necessary evil" to a vital component of your business' success that can be tailored to suit your own strengths and needs. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/15/202332 minutes, 21 seconds
Episode Artwork

751: From Burnout to Balance with Amber Romaniuk

We’re talking about food stuff today! Emotional eating, disordered eating, cycle syncing, and all things diet, mindset, and health. Consider this a non-judgmental space packed with practical techniques you can employ in your own life today. That said, if this isn’t your jam right now, you have our full permission to skip this episode, listen to an old one, or go hang out on Instagram and wait for our next one. So many women struggle with binge eating, emotional eating, cycle issues, hormone imbalances, and weight loss or body image blocks. Amber Romaniuk has been through it all! Through healing herself and working alongside her clients for over ten years, she has helped many women overcome these issues and find freedom. In this episode, she offers the insight that there is a close relationship between people-pleasing and weight gain and offers self-priority as an alternative. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/13/202345 minutes, 48 seconds
Episode Artwork

750: Why We Stopped Using This Selling Technique (Even Though it Was Working)

There are more ways than ever to get in touch with customers and sell your services. But how do you know which methods are right for you and your business? And how do you ensure that you’re implementing them to the best of your abilities? One method that has gained a tremendous amount of traction over the past decade, is social selling. Not only do the stakes of a DM feel lower than getting on a high-pressure sales call, but it’s also more accessible to people with unusual schedules or chronic illnesses. But what are some of the drawbacks of social selling, and are they worth the payoff? In today’s episode, we talk about why we stopped using social selling and how you can determine whether it’s the right choice for you and your business. We unpack how using social selling affected our boundaries outside of work, our values as a life-first business, and why the downsides of social selling ended up outweighing the benefits. While we believe that social selling can be a great sales tool, we want businesses to consider their options and make informed decisions based on the facts, and what will work best for them. Tune in to hear what our experience with social selling was like, why we stopped, and how to find out whether it’s right for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/8/202336 minutes, 16 seconds
Episode Artwork

749: Are You Addicted to Work? These 10 Red Flags Might Surprise You

In this episode, we’re talking about one of our favorite things: how to work less and enjoy your life more! A lot of us like the idea of slowing down in the summer and taking some more life-first days, but sometimes it gets really hard to do that! We recently read an article called Ten Red Flags That Show You’re Addicted to Work According to a Psychotherapist. It’s a neat perspective from a mental health professional, and today’s episode is dedicated to sharing their insights with you. We hope that afterwards, you’ll be able to look at your schedule and see exactly where you could be a little bit more self-aware about the areas where your relationship with work is teetering on toxic. You don’t have to tick all these boxes to be a workaholic. If even one of them feels true for you, it’s time to reflect! Consider them as useful guides to help you identify workaholism. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/6/202348 minutes, 52 seconds
Episode Artwork

748: How to Realign a Frustrating Client

Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. In this episode, we break down a scenario that one of our clients experienced and share our advice for dealing with the situation. In this particular scenario, our client found that her client was treating her like an employee, despite the fact that she's technically a contractor. Because this problem is more common than you might think, we’ve decided to share our perspective and insights into how one might navigate a situation like this. It’s easy to get frustrated, but there are ways to address communication gaps with clients and continue to nurture long-term relationships. Join us as we shed light on how to enhance the client experience while maintaining healthy boundaries for your business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/1/202337 minutes, 10 seconds
Episode Artwork

747: 10 Ways to Future-Proof Your Career in the Age of AI

Today we want to chat with you about how to future-proof your industry, expertise, and career in the AI age. Recently, we’ve been having the conversation about AI a lot and sharing some perspectives as well as talking about some software companies we’ve enjoyed using; including a conversation with the CEO of ChatGPT. This is a conversation that needs to be addressed often so we can understand how it can best support us.  The Harvard Business Review has come up with five ways to future-proof your career in the age of AI and we have also come up with five ways so today, we are sharing 10 actionable steps you can take to do this. Tune in today for a jam-packed episode and make sure to grab a pen and paper to write these tips down! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/30/202343 minutes, 30 seconds
Episode Artwork

746: CFO Insights from Stripe Sessions: Navigating Change in 2023

Today’s episode is an overview of a recent conversation we sat in on, which discussed navigating change in 2023. The panel included a list of industry leaders, the CFOs of AirBnb Midjourney, Masterclass, Step, and Aon PLC. Although these businesses are all incredibly well-funded and resourced, we have found that what happens in larger businesses tends to have a trickle-down effect, and smaller businesses will mirror their patterns. That’s why we’ve dedicated this episode to sharing some key insights from the discussion with our audience at Boss Project. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/25/202339 minutes, 24 seconds
Episode Artwork

745: Fireside Chat with Sam Altman, Founder of OpenAi & ChatGPT: The Future of Ai

What can we expect from the future of AI? How quickly will we be asked to evolve and adapt alongside these changes? Abagail recently had the opportunity to sit in on a fireside chat with Sam Altman, the founder and CEO of OpenAI and ChatGPT. This episode is dedicated to sharing the highlights of what she heard. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/23/202340 minutes, 56 seconds
Episode Artwork

744: Research: Men Get More Actionable Feedback Than Women - What to Do About It

Here at Boss Project, our mission starts with wanting to see more women become financially free. We want them to be able to take care of their household financially and, ultimately, build and scale a business from the ground up. Our goal is to help create a stable foundation that will give them confidence as leaders and support them in pursuing continued growth. Unfortunately, the differences in how men and women are treated in the workplace can harm women's ability to grow and flourish as leaders. A recent study of 146 mid-career leaders explores the gender differences in how men and women are given feedback in the workplace. Their findings identified four key problem areas: vision, political skills, asserting leadership, and confidence. In this episode, we break down these four categories and take a closer look at how men and women are treated differently when it comes to guidance and feedback and what can be done to begin to adjust for these discrepancies. Tune in as we discuss the four key ways in which men are getting more actionable feedback than women and what to do about it! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated, for show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/18/202340 minutes, 7 seconds
Episode Artwork

743: Sales Isn't Your Problem, Here's What Is

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together.  Often, when people try to scale their business they are so focused on growing their revenue that they forget about all the foundational pieces that are required in order for the revenue to grow. When you put the time and energy into these architectural pieces, you will be surprised at how quickly the revenue growth follows. You can kind of think of these things as the SOP for how you’re doing business; how the business as a whole is being operated and you need to define what that looks like. We find that people get to a certain point where they hit a type of sales cycle and our goal is to help you scale past this point by productizing literally everything! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/16/202331 minutes, 8 seconds
Episode Artwork

742: The New Filter for Making Good Decisions

Every decision we make takes us down a different path, each with its own set of consequences. Decisions aren’t categorically good or bad, right or wrong, but today, we discuss how you can learn to make the best business decisions for YOU! This conversation was sparked by an interesting article that we came across in Forbes that highlighted some of the key points that we have been expressing on the show about goals, outcomes, and living in alignment with our values.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/11/202335 minutes, 40 seconds
Episode Artwork

741: How to Actually Delegate a Task to a Team Member

Today we’re sharing a bit of our progress when it comes to delegating. We started out being bad at getting things off our plates, but now we are getting better and better and we want you to learn from our mistakes. Delegation is truly the stepping stone to get the right people on your team! Ultimately, you’re going to need to hire extra team members to take on some tasks in your business. Most of what we’re talking about today is how to delegate to an employee properly and while there are overlaps when it comes to delegating to a contractor, there are definitely nuanced differences. Today we are specifically looking at delegating to existing team members who have been through the full onboarding process and understand you and your business very well. To us, proper delegation comes down to communication! Listen carefully because we want you to document all of these things we are discussing today and explain them to the person you want to delegate to.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/9/202343 minutes, 16 seconds
Episode Artwork

740: 8 New AI Websites We're Trying

In the past 30 days, more than 2,000 new AI tools have been released. There is no doubt about it; AI is going to have a major impact on how we work, how we ask questions, and how we search for information. No industry will go untouched by this technology and significant changes have already begun to take place. This causes fear in some people, excitement in others, and often a combination of both! A few months ago, we had a conversation on the podcast about AI, but because of how much everything has progressed, we decided to have another one. While we don’t know what the future will look like, we know it will look very different from the present! Join us today as we discuss eight new AI websites that can help you optimize your business processes and add value to your life. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/4/202335 minutes, 1 second
Episode Artwork

739: Re-envison Your Role Within Your Business

An overwhelming majority of female-owned businesses (88%, to be exact) are run by women who do not have a single employee. That means they are essentially doing everything on their own. And if you are pursuing growth, then running your company without any support is not a sustainable business model! We are seeing many seasoned entrepreneurs reach a breaking point where they can’t decide whether they should give up their business or commit to becoming a leader and bringing on a team to support them. If this sounds like you, and you want to create a change, then it may well be time to re-envision your role within your business. Our goal is to see more and more women occupy a true CEO seat. Our C-Suite on Demand program is designed to help more women take the step from being a solo CEO to becoming a leader that has the team she needs to support her vision. Tune in as we take a closer look at the options available to CEOs who want to re-envision their role and enter the next phase of leadership, all with the support of our team at Boss Project!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/2/202331 minutes, 44 seconds
Episode Artwork

738: Introducing C-Suite On Demand

As a business owner, you will unlock different tiers of problems that you need to solve. While working with folks inside the Incubator, we’ve encountered many questions that we would categorize as ‘next level.’ We realized we have a lot we can help those people with. That’s what’s led us to introduce a brand new offer. We are so excited to talk about our new opportunity for people! These are people who entered the Incubator, thinking that the next step for them was to start hiring more people. Spoiler alert: it wasn’t that! Instead, we worked with them on refining their offer so that they could start getting paid appropriately. Once they start getting those achievable results, they’re in the position to start looking for more people to hire. How much do you save for hires? How much should you plan to pay them? What can you expect the return to be once you’ve brought someone on? How do you ensure you’re creating an incredible, ethical culture? We realized there’s a lot we can help you with.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/27/202334 minutes, 58 seconds
Episode Artwork

737: Listen to This Before You Hire

You may have been tuning in to our podcast alongside the Incubator and looking for something better suited to where you are in your journey. We love that for you! Today’s episode is dedicated to you. We’re here to discuss some of the challenges you may face and how you can approach them. Many of our Incubator graduates reach a point where they slowly want to remove themselves from some of the deliverables of their service. They want to be involved with strategy and direction, but they’re ready for everything else to fall to their team. They’re ready for the next phase, and this can be intimidating! This is not less work for them. In fact, at first, it’s more work. After that, it’s different work. This isn’t about removing your job from the business. It’s shifting your focus to different aspects of the business. It will require you to grow and evolve as a manager, leader, and CEO. You’re going to go from just being the person who founded the business to sitting in a true CEO or leader’s seat. It’s such an exciting thing for us to see! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/25/202328 minutes, 5 seconds
Episode Artwork

736: The Pros and Cons of Hourly Billing: Is it Time to Switch to Value-Based Pricing?

Does your input feel aligned with your output? If you are billing hourly, chances are things are beginning to feel unbalanced. In this episode, we fill you in on how we can help you make the transition from hourly billing to value-based pricing, creating a more predictable business and recurring income. Today, we want to introduce you to new pricing models and provide insight into how to prepare your clients for the changes.  If you don’t want to be trading each of your hours for a dollar, it’s time to consider value-based pricing. If you continue to only get paid for the time you’re physically working on clients’ projects, you’re never going to be able to scale beyond a personal income. You need to be paid for every aspect of your job! There is a way to transition without dismantling your current business and our Incubator program will walk you through the steps. Stay tuned as we break down how, exactly, our Incubator program is structured and how we can help you calculate the ideal pricing for your unique business. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/20/202338 minutes, 34 seconds
Episode Artwork

735: These Give Us the Ick: It's Time to Do Business Your Way

We have been seeing a lot of frustrating things in the business world lately, so today, we are going to be talking about marketing ploys and business strategies that we don’t align ourselves with. We strongly believe that if you work with a coach, you should ensure that that person lives their life and runs their business in a way that aligns with your belief system, so that you can create a life and a business that you really, truly want.  Tune in today to hear about the things that give us “the ick” in the industry and how we are doing things differently. We want you to know that there is an easier way to go about things than what you may have been experiencing up until now. The process is going to be different for everyone, and we want to help you find the most optimal approach for YOU! We hope that you walk away knowing exactly what kind of space this is and what you can expect from us going forward. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/18/202343 minutes, 23 seconds
Episode Artwork

734: The New Incubator is Here!

Our new Incubator is finally here! It’s always exciting taking on a new cohort, and in this episode, we break down what you can expect from our newly refined Incubator program and how to determine whether it’s right for you. Tuning in you’ll learn about the type of issues we address (like how to price correctly) and how we help business owners step into their role as CEO by gaining a deeper understanding of the different aspects of their business and how they impact one another. We want to help you find ease and joy in your business again, whatever stage you’re at. And even if you’re not a good fit for our Incubator program, we’d love for you to get in touch so that we can help you get to the next level. Join us as we unpack what it means to take your business to the next level and how to build ease into your life through our new Incubator program! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/13/202333 minutes, 8 seconds
Episode Artwork

733: What Moved the Needle the Most in Our Service-Based Business

Today we have a list of goodies to share with you of things we have learned over the last 18 months. We aren’t digging into the archives from years ago. These are definitely things we have learned and implemented more recently and they are things we know you can benefit from. If you’ve been listening to the podcast for a while, these are tips that you should pay attention to for yourself and figure out how they can work for you!  We know that the last couple of years have been very strange and we started noticing things that we used to do consistently and used to get predictable results from not working at all anymore and we even got negative results. This is not uncommon for service-based business owners to experience at all! We wanted to gather up the best things that moved the needle the most for our business especially when things are confusing. You may be surprised at how foundational these steps actually are and we came up with these ideas as a sort of experiment.  In the last 18 months, our business has more than doubled, we went from a team of two to a team of seven full-time, we reduced our contractor load while still having subject matter experts, and our revenue is on a completely different playing field than it ever has been before. We have focused more on our values and taken these steps to move the needle substantially for our business. We want you to develop an experimental mindset and actually live in it and here is how!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/11/202358 minutes, 4 seconds
Episode Artwork

732: The Only Time Hack That Works

How are you spending your time as a business owner, and what are you choosing to prioritize? As the CEO of your company, it’s crucial that you allocate your time in the best way possible. This, however, is much easier said than done. While the internet is populated with countless examples of how to increase your productivity and get more done during your working hours, few of them take into account the myriad of distractions and obligations that you and your clients need to contend with on a daily basis. In this episode, we break down a time hack that actually works for small businesses (and it doesn’t involve waking up at 5 AM every day!). Our goal is to walk you through what you need to be prioritizing as a CEO and what percentage of your time you should be spending on each category. The lessons we share today will provide you with a fantastic foundation that you can continue to build on. Tune in to learn how you should be spending your time as CEO and how to become confident in the knowledge that your attention is exactly where it should be! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/6/202339 minutes, 50 seconds
Episode Artwork

731: Here’s Our New Program

We are so excited to walk you through some of what we’ve been working on behind the scenes. Today we are going to let you guys filter through our brains about how we got to this point, what is new, and how you can be a part of it. One of the incredible things about running an online business is that we have been able to be part of a lot of the shifts that have happened for the entire industry. We have had to act and react based on many changes and our business has gone through loads of pivots.  But not to worry, Boss Project isn’t going in a totally new direction. Our mission has always been very much the same and we are still focused on helping more women create profitable and sustainable online businesses so they can become financially free! Using that as our focus, we have always been on a journey to improve constantly, and now, we are finally at the point we have always wanted to be at. When we launched our Incubator, we wanted to be able to measure as many things as possible. Our incredible program manager was very intentional about implementing surveys, measuring the people joining the program and their growth, critiques, attendance, milestone calls, and our clients’ revenue. We dove deep into this data so that we could see things across the board. It’s all about creating an environment where more people can be successful, generate more revenue, and improve their lifestyles. We are so excited about this new version of the Incubator that is going to support the whole you in the most incredible way! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
4/4/202345 minutes, 54 seconds
Episode Artwork

730: There is No “Done” in Business

In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’ll experience along the way. Throughout our careers, we’ve had the honor and privilege of working with some pretty phenomenal service-based organizations. And due to the nature of our work, we’ve had the opportunity to observe the inner workings of countless small businesses. In that time, we’ve seen key patterns emerge that we believe anyone can learn from! We want to help you identify where you are in your journey and figure out why you might be feeling stuck. Once you can locate yourself in the overall journey, you'll learn to visualize the next steps and how to prepare for them. That can mean putting key foundations in place so that you are able to move forward, or coming to the realization that you are actually really happy in the phase you are currently in. The key lesson that we want to leave you with today is that this journey never really ends. There is no end game when it comes to business! When you acknowledge this, you can begin to enjoy the journey so much more and appreciate where you’re at; whatever that phase may be! Join us today for an expansive conversation where we break down the ten phases we’ve observed across business journeys and unpack our belief that there is no “done” in business! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/30/20231 hour, 3 minutes, 48 seconds
Episode Artwork

729: Are One-Time Projects or Retainers Right For You?

Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There are many filters through which to run your decision-making process when deciding whether to explore one over the other or have a hybrid between the two. In this episode, we share insight into the questions you should be asking yourself in order to make that call. We break down the financial benefits and challenges of one-time projects and retainers, respectively, and explain how to gauge which model is right for you! You’ll find out when it makes sense to consider the hybrid model, and why it’s essential to hold the future in mind when settling on your service structure. Tune in to find out which model makes the most sense for your business, both financially and systematically. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/28/202340 minutes, 42 seconds
Episode Artwork

728: How to Sell at a Range of Price Points and Close Different Kinds of Clients

Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the time, we’re Team Pivot, as long as you ensure that your pivot aligns with what the market sees as essential. You’ve got to meet your clients or prospective clients where they’re at. So what does it take to close different kinds of clients at different price points? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/23/202341 minutes, 49 seconds
Episode Artwork

727: Low Priced vs. Premium Offers - What’s Working Now?

As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more important than ever right now because of the current economic climate. There is no such thing as a one-size-fits all pricing model so today, we’re going to walk you through a couple of different scenarios that we have seen are working well for people. We’ve sold everything from $29 products to $450,000 services and everything in between. So, rest assured, we know what we’re talking about when it comes to pricing. One of the consequences of the economic environment is that people start leaning away from education and towards done-for-you offers. Focusing on perfecting your pricing is your opportunity to continue to make everything make sense again!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/21/202336 minutes, 5 seconds
Episode Artwork

726: No One Actually Understands Capacity: Here's Why

Today we are diving into what you need to get right in your service-based business. This has a dramatic effect across the board and will either make your business very successful or lead to its failure! The people getting this wrong are often the ones who are on the road to burnout, are overworked and underpaid, they feel like everything is working against them and all systems are broken, they’re not reaching their financial goals and don’t understand why, and they don’t know where all their time is going.  This may seem like a complicated issue but before you fear that all hope is lost, we are going to touch on a bunch of little things that are interconnected and all impact each other to help you. Believe it or not, all of what this comes down to is two things that have a major impact on everything else. We are addressing these things in this episode and finally having the much needed conversation to take these things deeper than surface level and ensure your businesses success!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/16/202341 minutes, 6 seconds
Episode Artwork

725: How to Become Financially Healthy with Financial Gym CEO Shannon McLay

Our mission at Boss Project is to empower creative business owners to build a life and business that excels financially and supports them soulfully. Since we started this business, we have been truly dedicated to helping build a community of fiercely supportive people that are also ridiculously profitable. So much of that comes with financial literacy. We want to see more women and femmes in business be not only financially safe but financially thriving. That’s a huge reason we brought on today’s guest who is dedicated to empowering people through financial literacy. Shannon McLay is the CEO and Founder of Financial Gym, a revolutionary financial services company, and she is an expert in helping others to build both personal and business finance. Shannon offers a membership package, consults with clients and connects them to trainers on her team. There’s a missing piece of financial literacy, especially for women and femmes in the creative small business space. Figuring out where to start to build better financial health can feel like a minefield, but through Financial Gym, Shannon makes it possible to reach those business goals.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/14/202346 minutes, 8 seconds
Episode Artwork

724: Understanding How Profit Changes As Your Business Ages

Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits in your first few years. Now, you’re entering years three, four, five, and beyond, and you want to pay yourself more, hire more, or have other expenses you want to reallocate funds to. You’re so married to your high profits, that you will create goals for yourself to do anything you can to maintain those profits while being able to spend more money. We really want you to give yourself a bit of a break here! And that’s exactly what we hope to empower you to do through this episode.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/9/202344 minutes, 45 seconds
Episode Artwork

723: Creating a "Garage" For Your Business

Today we're talking about creating an intranet (which we also refer to as a “garage”) for your company. This is separate from the project management of your day-to-day operations. This is more about setting the precedent for your company culture, creating SOPs, and focusing on other high level elements that are essential to the running of a successful business. You can think of it as Union Station for your team, your clients, and you!  Until we had an intranet in our business, we wouldn’t have known it was missing. Now, we can’t imagine ever living without it! It has been so useful in so many ways. At first we used it only internally, but then we decided to branch out and use it to enhance our clients’ experience, and the results have been incredible.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/7/202348 minutes, 24 seconds
Episode Artwork

722: All the Reasons We Love Our Partnership & You Shouldn’t Do It Anyways

Most people who go into business are usually technicians who are really skilled at one area of the business. Learning to be a leader in your business is the most challenging part of running a business. Here’s the hierarchy we see: you’re a technician, and then hopefully you begin to love sales too. Then, hopefully, you begin to learn and love how to be a leader. If you don’t like sales, then we would say, don’t start a business. That doesn’t mean it’s impossible to find a way to sell that is in alignment with you, but you do absolutely have to find a way to like it. During our last episode, we talked about all the reasons getting into a partnership is a terrible idea. If you ever want someone to talk you out of getting into a partnership, we’re here for you. That said, we’re dedicating today’s episode to sharing with you why it absolutely works for us. All of these points can make you into a better boss, a better partner, and a better friend. They’ll come in handy for a variety of settings. Honestly, seeking someone to fulfill some of these for you instead of seeking a partner will serve you really well. At the end of the day, you’re just trying to scratch the itch we’re talking about, and we’re here to tell you, it doesn’t have to be scratched by a partner! You might need a handful of people, instead of just one, but it’s worth it!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/2/202346 minutes, 59 seconds
Episode Artwork

721: How a Partnership Can Make Your Business Go Down in Flames

We’ve been asked countless times about our business partnership and our take on whether we feel that partnership is a good route. We’ve been in a partnership from the get-go, and clients are often curious as to how we manage communication and generally maintain a healthy working relationship. In this episode, we tackle the cons of partnership: why you should never get into one and why, and the next episode will explore the pros. Naturally, there are potential issues that can arise and cause tension in a partnership, and today we identify what to look out for if you’re considering partnering up with someone. You’ll discover a few of the, dare we say, many drawbacks of partnership, the requirements for maintaining a successful partnership, and the principal cause of partnerships (and subsequently, businesses) going down in flames! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/28/202350 minutes, 39 seconds
Episode Artwork

720: Inspired to Do Less: A Lesson in Showing Up in Alignment

How to live more and do less is one of our favorite topics of conversation. If you’re a natural people pleaser, it can be really hard to consider taking some things off of your to-do list. But people-pleasing can be rooted in a manipulative reflex. It can also be a trauma response. During the conference that Abagail recently attended, she heard from three speakers with one underlying message - do less! While this sounds counterintuitive, it's something we truly believe, and we want to share some of the nuggets of wisdom that helped us to prioritize this in our own lives, within a productivity-obsessed culture. Three inspiring speakers shared very different insights from their own personal journeys and the research they have done to understand the lives of others. Today, we’re sharing them with you. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/23/202354 minutes, 55 seconds
Episode Artwork

719: The Difference Between Growing and Scaling

If you follow us on social media, you might have seen that we have been on quite the podcast roadshow! One theme that kept coming out of our conversations is the things that service providers need to think about before scaling. We realized we need to take a step back and talk about it: what is scaling actually? A lot of business owners misconstrue scaling and growth. Today, we want to talk about the actual definitions of these two processes, and how you can apply them in your business. You can have one without the other. You can have both. You can have neither. What does that really look like, intentionally, in your business? Tune in to find out! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/21/202336 minutes, 17 seconds
Episode Artwork

718: 5 Signs You Might Need a New Website in 2023

We’ve been building websites for over a decade and have really honed in on what’s working (and what isn’t) in the service world. Your website might look impressive, but if it’s not representative of who you are today, it’s not serving you. In this episode, we outline five signs it’s time to consider a new website design. And we’re not merely talking about branding! In many cases, major reconfigurations are in order, taking into account everything from your site architecture and user interface to your messaging; what you’re saying, how you’re saying it, and who you’re connecting it to. Tune in to find out which pitfalls to avoid and how best to make your website work for you. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/16/202333 minutes, 17 seconds
Episode Artwork

717: The Hiring Strategy We Suggest for the 2023 Climate

Today we are talking about hiring in the current economic climate. The biggest layoffs since 2008 are taking place at the moment, and layoffs in the technology industry have actually surpassed those that took place during the Great Recession. The common trend that we are seeing amongst business owners who have been operating for more than four years is a collective desire to move away from being the “doers” in their business and shift towards a leadership position where they can focus more on strategy and creative direction. This means needing to hire people who can take up the “implementer” type of work. A lot of the work we are doing with our clients is around how to make this pivot as smooth and successful as possible! It’s a challenge, but it’s such an important move to make if you are going to take your business to the next level.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/14/202335 minutes, 51 seconds
Episode Artwork

716: How to Identify and Prioritize Your Third Place

Today’s discussion is about an idea that has had a resurgence recently for a number of reasons. The concept of finding a Third Place is nothing new! It’s actually been around for a long time; it is just popular at the moment. No matter how trendy it is, it is worthwhile to discuss and integrate into your life. The ‘Third Place’ was coined by a US sociologist who wrote a book called The Great Good Place describing a place outside of your home or work where you can relax. The concept is simple. Your first place is your home; a private and domestic space. Your second space is your work. However, a lot of us share a first and second place, with workplaces increasingly choosing to be remote/hybrid over the last few years. We spend most of our lives at work or home so what do you do when you need a Third Place? Somewhere to feel comfortable and safe, and have fun with no judgment? With loneliness and isolation levels rising, we have to be mindful of this!  In our opinion, a strong requirement is that your Third Place needs to be a public setting that hosts informal gatherings of people. Most people are loyal to their Third Place and often go there to socialize and unwind. It is also preferable that your Third Place is close to your home and workplace. This spot may be a coffee house, pub, bar, beauty salon, local library, dog park, or so much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/9/202334 minutes, 27 seconds
Episode Artwork

715: 5 Ways to Build Trust in Your Growing Team

A lot of our clients are currently in a space where they are wanting to add to their team but have concerns over how to make the right choices while maintaining the character and values of their company. We’ve recently expanded our team, and while it has come with some lessons, it has been an incredibly rewarding experience for our company and our team! In today’s episode, we unpack the five biggest barriers to trust, as outlined in an article by Fast Company called 5 Barriers To Break in Order To Build Trust Between Coworkers. We discuss the rules that all high-trust companies follow to ensure employees feel secure and confident in their work environment.  Growing your team can be intimidating, but with the right tools, you can do so in a way that is manageable and engenders a sense of trust amongst your team members. Tune in as we discuss how to foster an environment that is psychologically safe for employees, what you can do to ensure effective communication, how to make sure you hire and promote the right people, and much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/7/202346 minutes, 52 seconds
Episode Artwork

714: 12 Questions to Ask Your Current or Future Bookkeeper to Make Sure You're a Good Fit

We talk so often about financial literacy and creating sustainable businesses online that we’ve had a handful of clients ask us questions about bookkeeping. Based on all of the questions that come in, there are some things we want to share with our listeners about how to make sure that you have a bookkeeper that’s really well suited to you. Whether you’re interviewing someone for the first time or looking to get the most out of your existing relationship, this episode is for you. So many of us really lean into trusting the experts in this industry, which is great! But over the last few years, there has been a new level of service that’s been expected and desired from clients. Now we want our financial professionals to go a little bit above and beyond just reconciling the books, to really help us understand and learn from our numbers. That is the biggest gap that we see happening for most business owners. That’s why we want to equip you with the best questions to ask to make sure that you find the right person to work alongside you; not just someone to “do it for you.” Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/2/202333 minutes, 57 seconds
Episode Artwork

713: What's the Difference Between Payroll, Accounting and Bookkeeping Softwares?

Our mission in business is to help more women build profitable, sustainable businesses online. So much of that success is rooted in proper financial literacy. It’s so important to understand how to manage your finances so that you can take out enough money to live the life you want while at the same time ensuring that you leave enough money in the business so that it remains profitable in the long run. As you scale, money management becomes more complicated, but thankfully there are several different software for payroll, accounting, and bookkeeping that can help!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/31/202334 minutes, 2 seconds
Episode Artwork

712: Creating Habits that Stick

The onset of a New Year is often accompanied by an inordinate amount of pressure. From the onslaught of 30-day health and wellness challenges to the call to “be more productive,” it seems like we are constantly being asked to do more and be better. But what does “better” mean exactly? And who are we doing it for?  In today’s episode, we unpack how to create better habits that actually stick and discuss ways to bring positivity and intentionality to both our personal and professional lives. We discovered long ago that New Year's resolutions just aren’t designed for us and that everyone has a preference when it comes to building healthier habits. Tune in as we discuss everything from starting your morning with positive intentions to crafting a mission statement for your business, and much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/26/202354 minutes, 5 seconds
Episode Artwork

711: What Does a Year of Maintenance Actually Mean?

Anytime we have a big growth year, the year to follow is one to watch. It’s a lot of working on the business and less working in the business. We put systems back in place, bring operations up to date, and tackle all the things we were too busy to attend to the year before. We had to work some of this out while hiring seven employees. We find that identifying and communicating your focus for the year can make all the difference. One recommendation we have is to figure out whether you’re in a red, yellow, or green year. Do you need to stop and do the bare minimum, maintain what you have, or go big or go home? Whichever method you choose, it feels better to remind yourself that you intentionally chose this as you are making decisions throughout the year.  We mindfully decided that 2023 was going to be a yellow year for us. A year of maintenance; not to restructure, but to solidify existing structures and to solidify our team. We’re building a really strong foundation and creating a sustainable business. But what does it mean to focus on creating stability and maintaining what we have? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/24/202330 minutes, 18 seconds
Episode Artwork

710: Lessons Learned + Successes of 2022

In the process of reflecting on our mistakes and successes for 2022, we realized that all of the “mistakes” (except one) that we’ve made, we would actually classify as lessons-learned instead. So, in this episode, we go over the key lessons that we’ve learned this past year and some of our most memorable success stories. Overall, this year was very challenging but we are feeling so good about what we’re creating, who is along for the ride with us, and what 2023 holds!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/19/202349 minutes, 56 seconds
Episode Artwork

709: How We Think AI Will Impact Our Industry in The Coming Years

Recent developments in the AI space are undoubtedly going to change our world. The most significant shift is the launch of OpenAI’s ChatGPT which can create any content according to refined prompts. OpenAI has multiple other bots that utilize different databases, but ChatGPT is the one that got the most press and is publicly setting the precedent for what’s to come. We don’t believe that AI will take jobs immediately, but that it absolutely will in the long term. In this episode, we look at the impact of AI in the near future versus the long-term future, its implications and benefits, and the evolution of job creation in the new world! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/17/202336 minutes, 28 seconds
Episode Artwork

708: How to Identify Your Bottom Line and Other Ways to Be a Concise Leader

Due largely to the media we’ve been consuming, attention spans are waning. Now, more than ever, we need to focus on concise communication at work so as not to waste time or lose focus, and to cater to neurodivergence. We recently had a conversation with our team about innovation, problem-solving, and presenting the root of those problems with solutions in a clear, concise way. The importance of utilizing meeting minutes as efficiently as possible is becoming more and more evident to us, and we want to promote the concise communication of new launch game plans, offers, marketing strategies, etc. This is a skill we could all use some practice in, and today’s episode is all about how to be more concise as a leader and how to train your team to identify and communicate the bottom line of their presentation and client communication. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/12/202339 minutes, 37 seconds
Episode Artwork

707: The Missing Element When It Comes to Fin Lit for Femme Business Owners

We know that so many business owners at all stages of their growth do not understand their finances and we can see how much it affects their businesses! We want to talk about what understanding your numbers will do for you and why it’s such an important thing to prioritize. Often, the anxiety that discussing finances causes is rooted in a lack of financial literacy and the attachment we have to money that results in avoidance.  Sometimes these kinds of conversations will be uncomfortable, but that doesn’t necessarily mean that they are bad. We want to remind you that our mission at Boss Project is to equip more women and femmes with the financial knowledge that they need to build a sustainable business that supports them financially and soulfully. These things are only possible with a level of financial literacy! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/10/202337 minutes, 52 seconds
Episode Artwork

706: If We Were Starting Our Business Over Today, Here's What We'd Do Differently

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would you want to play a similar role? Should you even remain in the same industry? Today on the show we share our answers to all these complicated questions, and more, as we reflect on what we’ve learned from building a business and running it for almost ten years!  In our conversation, we reflect on the current economic climate, what we learned from starting a business during a recession, and what we would want from a second business after building a company based on passion from the ground up. Tune in as we indulge in a conceptual exercise examining what we’ve learned over the past few years and what we would do differently for our next business, and why!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/5/202337 minutes, 15 seconds
Episode Artwork

705: Our Company Motto and What it Means for You

Today, we’re using you guys for practice. We have a workshop meeting coming up with the team at Boss Project to go over some updates we are doing to our team Wiki page, practices for problem-solving and other aspects, and we wanted to share some of that information with our listeners. Consider these the highlights of what we’ve learned about innovation, problem-solving and creative thinking. This episode is best suited if you also listen to our recent episode on the four types of problem solvers that you need in your team. You don’t necessarily need to listen to it first, but it will help you. In the last year, we’ve been able to put definition to the culture behind the scenes at Boss Project, making our mission and vision a more prominent part of the work that we do. We talked about creating a motto to highlight the areas we really want to enhance. How can you share your philosophy with your team in a meaningful way? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/3/202346 minutes, 20 seconds
Episode Artwork

704: Two Big Announcements for 2023

We usually share a free-balling, brain-storming episode around this time of year about what we want the next year to look like. We are so ecstatic (and intimidated) about some of our ideas and we want to document them for you all to hear! This year, we dove into having a hybrid company really heavily but going into 2023, we have to ask ourselves what the right mix is for our team.  We know how stressful it can be to figure out how projects are going to happen and we encourage you to plan for the new year with flexibility. Find the balance between having a plan and being flexible to allow for inevitable changes that you can’t predict. Be prepared that your plan may not happen exactly the way you want it to. Spend your planning time looking at where your leads are coming from and what makes sense for your business based on the leads that you have.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/29/202236 minutes, 48 seconds
Episode Artwork

703: Before You Create a New Offer, Listen to This

Podcast Description There have been a lot of conversations in our incubator coaching lately about what to do when leads are lower. But that’s only part of the conversation. Today, we want to focus on how to know what’s right when you’re considering different ideas to pursue. When we’re in a rut, we tend to think that it’s time to think far outside of the box. Innovation is amazing when you’re in a season to be able to create something new and it makes sense, but when you need a cash injection, or you want to start the year off with a bang, it’s not necessarily the best time to start with something brand new! What if, instead, you looked for ways to do the same thing, but in a different room? Could you do the same thing through a different lens? At the end of the day, if you already have systems and processes around the thing that you have been delivering, selling, and pricing, it’s so much easier to stay in that lane. Don't reinvent the wheel! While it might sound counterintuitive, we encourage you not to think outside the box, but to spin it in a different direction. It’s the same thing, just from a different viewpoint! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/27/202236 minutes, 1 second
Episode Artwork

702: The Importance of Clearly Defining Your Role as The Founder of Your Business

Today’s episode is all about how to define your role in your company. As we look towards the start of a new year, we always like to comb through the job descriptions of the people on our team, as well as ourselves. What we’ve noticed is that defining the role of founders and CEOs is something that is often overlooked. So, we are intentional about taking the time to get really clear on the things that we need to do versus the things that we want to do so that we can find a healthy balance between the two!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/22/202237 minutes, 21 seconds
Episode Artwork

701: 9 Operational Changes, Tweaks and Eliminations Team Boss Project Will See in 2023

There are three things we’re eager to look into for 2023. The first being some version of the four-day workweek. For three years, we had Mondays off, but we reverted to five days a week as our business grew. Now we’re tentatively thinking about reintroducing the four-day work week, but a hybrid version of it, as we don’t want to put pressure on our team to have to hustle to get everything done over a shorter time frame. We’d like to tease a four-day workweek with the fifth day dedicated to creative work. The next is our team retreat. We are adamant about making it happen as in-person connections are irreplaceable. We want to give our team opportunities to bond without putting pressure on getting too much done.  Finally, we want to look at restructuring our department meetings (and meetings in general). Meetings impact the energy and productivity level of people differently and we want to make sure we’re using our time effectively. We have impactful, actionable meetings, yet they are still draining for a lot of our team. We want to honor everyone’s energy and find the balance of what supports both us and our team. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/20/202242 minutes, 55 seconds
Episode Artwork

700: How to Encourage Your Team to Be Problem Solvers

If you dream of having a team full of problem solvers, you’ve come to the right place. In the previous episode, we talked about the four types of problem solvers that your team needs. In this episode, we investigate how to encourage your employees to be problem solvers in the first place. Efficiency is championed in the workplace, and the number one thing to get in the way of it is the brake of identifying and solving problems. For this reason, there is often a lot of resistance to turning the focus onto innovation. Yes, it takes time, but it’s worth it! Tune in to hear our advice on creating space for innovation and incentivizing problem-solving. We leave you with seven practical ways to promote a culture of creativity and innovation within your team! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/15/202240 minutes
Episode Artwork

699: The 4 Types of Problem Solvers Your Team Needs

We recently came across an article about the types of problem solvers (or innovators) that exist within a business. In this episode, we are going to be sharing a breakdown of this article. The idea is to encourage you, as a leader, to look at your team and determine whether it is diverse enough in terms of the perspectives and roles as well as whether it is cognitively diverse enough. This is such an important conversation because there are certain things that will be innately easy for some people and much harder for others and when you understand the dynamics of your team, everyone can help each other out. For anyone looking to grow their team in the coming year, this episode is for you!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/13/202246 minutes, 12 seconds
Episode Artwork

698: How to Grow Your Business Through Hiring Well with The Founder of Hello Savvy Abbey Ashley

Do you find hiring daunting? Do you want to find the right people that will grow your business but don't know how? Then this episode is for you! It’s been a minute since we’ve had a guest on the Strategy HourPodcast, but we absolutely had to bring our friend Abbey Ashley on so that you can hear more of what she's got going on with hiring, and get some tips from a multi million dollar CEO on how she has navigated hiring in her business, along with a few personal anecdotes from our experience over at BossProject. Abbey Ashley is founder and CEO of Hello Savvy, a new hiring platform that focuses on culture and community. She’s been named one of Forbes Next 1000 Up and Coming Entrepreneurs and Inc.Magazine’s Top 100 Female Entrepreneurs, and Hello Savvy’s sister company, the Virtual Savvy has been placed on Inc.’s 5000 List in 2021 and 2022, along with being named one of Inc.’s best places to work. With a focus on team culture and a ‘serve first’ motto among her team, her team went from 6 to 14 team members and over 3 million in annual revenue. Her passion is to help other entrepreneurs creatively carve out their own path forward via online business, and today we are talking about hiring well so that you can grow your business. We are sharing a lot of mistakes and some of the ways we needed to grow in order to fully step into our roles as leaders and co-founders. We touch on how to navigate some of the tough decisions that come with hiring, and how to truly understand your role as a co-founder and how that shifts as you hire, and how to do all of that while you focus on facts and feelings, which is something we love to do around here! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/8/202246 minutes, 52 seconds
Episode Artwork

697: The New Phases of Adulthood: how to Figure Out What You Actually Want

Have you ever felt that you’ve run out of boxes to check? It can feel unsettling not to be clear on what you should be pursuing, especially as you get older. We were pretty surprised to find out that most of the things we strive for as we age are actually developmental milestones. We learned that, with the passing of each decade, there needs to be a realignment to work toward a new set of goals. There’s a progression from building your career in your twenties, to finding life alignment in your thirties, connecting to passion and purpose in your forties, and building a legacy in your fifties and beyond. Striving to make these things a priority is a natural part of the life cycle.  We were also surprised to learn that one-third of Americans say that they would rather give up sex than their cell phones. What this tells us is that we are all pretty accustomed to hooking ourselves to other things. If we’re not busy, we’re on our phones. If we’re not on our phones, we’re watching TV. What would we want to do if we put down our phones a little bit more? That’s the part that so many women struggle with. We all want to have a life, but how many of us know what that would look like for us? We have conditioned ourselves to not be okay with being bored. But only in boredom, does creativity strike. What do you want your life to look like? Do you know what it looks like to slow down? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/6/202242 minutes, 13 seconds
Episode Artwork

696: Use These Conversation Strategies We Learned From Love is Blind Before Your Next Networking Event

We’re sure everyone is familiar with the popular Netflix reality TV show, Love is Blind, but did you know that you can actually learn some tools for having successful conversations at your next networking event from the show? No, these conversations won’t end in a terrifying wedding whereby all your guests anxiously await the ‘I do’ or the ‘I don’t.’ However, you could stand to create incredibly meaningful professional relationships and even friendships. You will also develop your social skills and self-esteem which will have a positive impact on your business!  We know that networking events can be awkward, daunting, and straight-up terrifying and we want to help you find a way to strike up effective conversations with the right people. Although you may be tempted to word-vomit your elevator pitch, we have some better ideas that will lead to more authentic connections. In this episode, we break down how we can learn to have conversations again and conserve energy by interacting with the right people in the right roles. Tune in to find out how to know your type, know your limits, and know what you’re going into networking events for! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/1/202242 minutes, 7 seconds
Episode Artwork

695: The New Way to Look at Boundaries So They Actually Stick

This is not the first time we’re speaking about boundaries, and it won’t be the last. We love boundaries! They’re our favorite ‘B word.’ We like setting them, we like holding them, and we like helping other people set them. One thing we find interesting is that when we start the conversation about boundaries and we lovingly push our clients or our team to create, set, and hold a boundary, it can be triggering for a lot of people. That’s because it makes us reflect on toxic behaviors we have allowed or done or negative stories we have told ourselves about why we might need boundaries.  It typically falls into two camps: you’re either a people pleaser who feels like setting a boundary lets people down, or you’re a workaholic and boundaries lead you to question your work ethic. We recently discovered an article in the Harvard Business Review that made us think about boundaries in a new way. It gave us two categories for thinking about boundaries, and we want to walk you through each of them today.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/29/202237 minutes, 17 seconds
Episode Artwork

694: The Key to Sustainable Client Delivery

We have worked with many different service providers over the years. And in that time we’ve learned a great deal from their wide-ranging responses to any number of situations and scenarios that inevitably pop up with clients — be they totally bizarre or bordering on the mundane. In today’s episode, we take a closer look at how to deliver a sustainable client experience. One that is consistent from client to client and can be maintained and altered as your business grows and scales. When you’re in the thick of the behind-the-scenes work of running your business, it’s easy to lose sight of the client experience. This is why it’s so important to have systems in place that allow you to not only receive client feedback but to come up with solutions that are then seamlessly integrated into your business. We break down the most common issues we’ve seen service providers get stuck on and offer insights on how to fine-tune your internal systems for a unique client experience with staying power! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/24/202238 minutes, 25 seconds
Episode Artwork

693: How to Be More Creative (It's Not How You Think!)

Creativity is generally associated with art, yet it encompasses so much more than that! Because of the narrow definition of creativity, the majority of adults feel out of touch with their creativity or devoid of it altogether! Studies show that it’s in our DNA to be creative. Yet, as we get older and are influenced by society’s limitations of what constitutes creativity, we fail to flex our creative muscle in a way that resonates with us as individuals. All of us are intrinsically creative, whether we’re artistic or not, and in this episode, we break down what creativity means to us and share tips for getting in touch with your creativity and helping others to do the same.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/22/202244 minutes, 16 seconds
Episode Artwork

692: The Goal & The Gap: How to Actually Plan for 2023

We’re nearing the end of 2022 and auditing season is upon us! The time is ripe to start looking at how you want 2023 to pan out personally and operationally within your business. We want you to conquer the world, so today, we’re going to share some tips for setting yourself up for success in the new year. Although auditing might not sound sexy, it’s one of our favorite things to do. In this episode, we share some of the strategies we’ve used over the years to carry out an effective audit. You’ll learn how best to take stock of which areas need tweaking in order for you to reach your goals in 2023! Bear in mind that this doesn’t have to be your final iteration but making decisions in advance and working backwards from your goal is essential. Tune in to find out how to identify your financial goal and gap, find a plausible method to fill that gap, and reach your goals! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/17/202241 minutes, 39 seconds
Episode Artwork

691: How to Handle Discounts and Free Collaborations as a Service Provider

The festive season is upon us! And for service providers that means navigating the immense pressure to take part in retail-centric holidays like Black Friday Sales. In today’s episode, we answer some of the most common listener questions that come up over the holiday season. Like how to handle pressures around Black Friday Sales, when to allow discounts, when free collaborations are worth it, and whether you should work with friends and family.  It may seem like the benefits of some of those things are worth it, but they also come with plenty of hidden costs. Tuning in you’ll hear us share some of the key things we’ve learned from working with relatives, taking part in Black Friday sales, and offering our services for free. These things are a lot more complicated than they seem at first glance! Today’s episode is all about uncovering the true cost of these kinds of discounts, optimizing your price plans, and learning how to give your time the value it deserves. Because if you’re going to spend time away from work, we want it to be spent regenerating and being present with your family, not chasing false leads! Learn more about your ad choices. Visit megaphone.fm/adchoices
11/15/202236 minutes, 54 seconds
Episode Artwork

690: How to Actually Build a Regret-Free Business

We’ve been working with our clients behind the scenes and noticing some commitment issues when it comes to setting goals and deciding on how to reach them. On some level, the hesitation stems from perfectionism and feelings of Imposter Syndrome. But there’s more to it than that. Today we want to talk about an article that we read recently which delves into the things that we’ve been talking about for years, but from a different angle. Ultimately, perfectionism, Imposter Syndrome and all the related feelings come from a place of worrying about making the wrong decisions. So, we’re going to unpack the principles of creating a regret-free business and life!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/10/202239 minutes, 36 seconds
Episode Artwork

689: How to Use Your Business Values to Make Decisions

It has been really interesting for us to see how centric defining our values has been in ultimately operating our team. We didn’t realize how much we relied on them until some things came to light with our clients. So, what are values to a company? We all understand what our values are in our personal lives, but when we start talking about business values, these things are often assumed. As you grow, you have to be incredibly strategic about identifying your values. We want to encourage you to identify three values that can help you get focused around how you are going to serve your clients. Asking questions about your boundaries and communication preferences, your work style and ethic, can lead to clarity around your business values. Having an internal value that is very specific around how your team runs is also critical to your culture. These values make it possible to get everyone on the same page and settle a lot of conversations around what should happen!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/8/202244 minutes, 36 seconds
Episode Artwork

688: The Importance of a Website Audit - Our New Website is Live!

Let’s talk about your website! The one place you can present the version of yourself and your business that is accurate, helpful, and actually effective for you and your business. Have you looked at it lately? We’re guessing that many of you have put your website on the backburner for the past few years; especially if you’ve been in business for a while. We’re also guessing that the reason you’ve done this is because you’ve been treating social media as your main marketing platform.  An important factor to consider is that when social media platforms change their algorithms (and your business doesn’t get as much traction as a result), people will go back and look at your website. If you haven’t been paying attention to your website, it’s not going to go down too well! We’re also guilty of not always paying attention to everything on our website, but there are certain things that we have never (and will never) stop doing. So, regardless of the last time you touched your website, we’re going to talk about how to get it back to the point where it best serves you. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/3/202233 minutes, 54 seconds
Episode Artwork

687: The Art of Tweaking & Repeating Your Client Experience

Developing consistent client delivery is a surefire way to set your business up for success and today, we break down how best to do so. There are stages to this, especially if you’re a solopreneur offering a broad variety of services. The most important phase, for the purposes of today’s episode, is phase one. It’s important to spend time improving your processes and developing efficiencies from the get-go, as tedious as it may feel. The question we get asked the most in our trainings is about efficiency. The answer is uncomfortably obvious and it’s merely a matter of prioritization! Tune in to learn the simple art of tweaking and repeating and discover how best to create efficiencies for yourself while simultaneously optimizing the client experience! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/1/202231 minutes, 58 seconds
Episode Artwork

686: Meetings Don't Have to Suck: Develop These Team Communication Tips

Let’s talk about communication! In the past, we’ve talked about how to plan for expected leave (like holidays and maternity leave), or how to deal with situations where you unexpectedly need to leave work (when you are sick or your child needs you, for example). Today, we’re discussing this topic, but from a different perspective. We want to talk about the internal structure of our team and how we set up meetings, communications, and different tools to help our team function optimally when we can’t be there. So much of it comes down to the fact that we don’t do anything in secret and always maintain consistency in the way that we show up at work. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/27/202233 minutes
Episode Artwork

685: How to Combat Productivity Paranoia with your Team

There’s a toxic culture rearing its head in the small business world– monitoring productivity. What’s the buzzword? Productivity Paranoia! That’s the fixation that leaders have with their employee’s work, which leaves them thinking way too much about how their staff is spending their time, and what the resulting output is. Today, we’re here to share how we monitor our teams without micromanaging them. We’ll talk about the effective systems we use to keep our team connected and all moving toward the same direction without any creepy stalking. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/25/202246 minutes, 39 seconds
Episode Artwork

684: How to Plan for Unplanned Time Off

Today we’re talking about unanticipated leave! We’ve spent a good amount of episodes talking about how to prepare for maternity leave or a longer vacation or break, both of which are amazing! But for the most part, these are eventualities that you can anticipate and plan around. So what do you do to prepare for things that you can’t anticipate like family emergencies or medical leave?  This year we have both had major health challenges as well as family emergencies that left us unable to work for days and weeks at a time. These events were stressful in themselves. But had we not taken the necessary steps to prepare for unanticipated leave, things could have been a lot more dire and overwhelming, especially for our team. To find out whether you’ve prepared your business for unplanned time off, make sure you tune in for our breakdown on how to elevate your systems, build better communication, and plan for unplanned time off! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/20/202232 minutes, 42 seconds
Episode Artwork

683: The Exact Scripts We Use for Prospect Follow-Up

When prospective clients are on the fence or delaying commitment to a particular project, it can be wildly frustrating. Not just that, but the follow-ups use up a whole lot of unnecessary time and energy. In this episode, we share the exact scripts we use to nudge people off the fence and reduce communication delays. You are responsible for closing the loop, and it is especially critical when you start documenting your sales process and really tracking conversion rates. Reviewing your sales information is only helpful once you’ve closed the loop and are certain as to which leads are going to convert to sales and which aren’t.  Today, we are specifically addressing those waiting for their prospective clients to sign off on a project but are left without a clear answer. So many service providers struggle with non-committal potential clients who seem eager but never quite get around to closing the deal. If you’re holding a spot for someone and they haven’t committed, you need to solidify that space or move on. Our prospect follow-up scripts will help you close the loop and mentally move on. Tune in to find out how to restructure your process to reduce cumbersome delays, and kindly and effectively communicate your parameters!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/18/202227 minutes, 20 seconds
Episode Artwork

682: Knowing THIS Will Keep You in Business

As a company, our mission is to help women create more financial freedom for themselves, which is why financial literacy is a foundational part of what we teach. And while we know it may be intimidating, taking action will give you fresh insight into your company, while also allowing you to make better decisions, and ultimately, save you money! From knowing your books to mastering your cash flow, it all starts with information. Understanding your numbers is the foundation. And the only way to be free to run your business effectively is by understanding how these all work together. Tune in today to learn how to get your company’s finances under control and empower yourself with the information that's going to help you build a truly sustainable business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/13/202245 minutes, 17 seconds
Episode Artwork

681: What to Do When Clients Push Back on Your Process

Today, we’re cutting the small talk and diving right into part 2 of our conversation. That’s how important we deem this topic to be. If you own a service-based business, there’s a high chance you’ve encountered a client who wants to change some aspect of your delivery. Usually, this comes up during the sales process, but occasionally it arises immediately after they’ve booked. Today, we’re talking about how to navigate this based on when and where they are wanting to customize the product, and how to handle it at each stage.  When clients feel that they can negotiate price, tinker with the scope, and haggle with you on the deliverables, what do you do? We’re here to help you navigate these complexities. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/11/202236 minutes, 18 seconds
Episode Artwork

680: What to Do When Prospects Ghost You

Today we’re going to talk about the art of the follow-up! Once you’ve pitched your service, it’s possible that you’ll experience potential clients ghosting you, being passive-aggressive towards you, or fighting against the process that you’re trying to put them through. All three of those things have happened to us in the last seven days so we know all about those weird experiences. In an ideal world, people will seamlessly move through your sales process, discovery call, and pitch meeting, and then they’ll pay you. This happens almost half of the time but the other half of the time, you’ll be faced with resistance and objections that you’ll have to work through. Today, we’re going to talk you through how to deal with them! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/6/202240 minutes, 7 seconds
Episode Artwork

679: The #1 Skill Your Team & Clients Need You to Have

Being a human being these days is undeniably stressful. We are constantly expected to function at our best while being endlessly bombarded with a million different things that are competing for our attention. Add social media into the mix and now you also have to deal with an onslaught of content about anything and everything, from how you too can achieve impossible standards of beauty to live feeds of devastating world events.  All of these rapid changes have had a tangible impact and are evident in the rising rates of depression, anxiety, and a host of other mental health issues. So how do you, as a leader, support your team in this climate of information overload and unprecedented global events? Tune in for a deep dive as we discuss the single most important skill for leadership, the research underpinning it, and why it will not only make you a better leader but also, a better person!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/4/202240 minutes, 38 seconds
Episode Artwork

678: How Our Client Increased Her Close Rate by 40%

We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s working in your business and what’s not so you can make strategic and educated improvements going into the next year. In preparation, you’re going to need to start collecting data in order to identify your greatest areas of opportunity and gauge where to place your focus. This past week we walked through a quarterly optimization training with our clients, and today, we want to share some of the conversations we had there so you can learn from them and apply the takeaways to your own business. In this episode, you’ll find out how one of our clients increased her close rate by 40% and where she discovered she needed to place her focus once her sales process was in order. Tune in to find out which metrics are worth analyzing, how to pitch up to a planning session, and much more, including some tangible tips for improving your sales strategy! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/29/202239 minutes, 28 seconds
Episode Artwork

677: We Booked $118k In Contracts in 30 Days - Here's How

Today, we want to share with you some behind-the-scenes live action of the “tweaking and repeating” that we do whenever we implement something new in our business. If you’ve been listening to the show for a while, you’ve probably heard us talk about this concept before. As a refresher, “tweaking and repeating” means to take a particular action in your business for a set amount of time (at least 30 days) and then go back and reflect. Think about how it went, how it made you feel, and if there are any opportunities for you to pivot and improve what you’ve tried. Listen in as we discuss a rundown of our “tweak and repeat” process on something that we started exactly 30 days ago. We’re going to go through the results, the things we want to keep doing, and the things we want to change. We’re showing you an example, so that you can go through the same assessment process in your own business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/27/202240 minutes, 32 seconds
Episode Artwork

676: Pitch Deck Vs. Proposal: The Pros and Cons of Both Part Two

A pitch deck and a proposal serve the same purpose, but they’re certainly not interchangeable. Simply put, a proposal takes everything mentioned in a long form pitch deck and distills it into a streamlined piece of communication to back up everything you have already mentioned and sold to your client. The response you’re seeking when you send this along is “Oh yes, this is what we discussed.” That’s why, when we hear that you’re sending off proposals without any previous communication, we get worried! People are skipping the communication altogether and putting together proposals without any setup. Could you still convert people by simply sending them an email? Yes, totally. Especially if you’ve done a lot of education on your website. But if there’s any confusion at all about what you do, without a presentation, you’re going to lose someone. This is a part of your process we really want you to start caring about. It’s an opportunity to stand out by going above and beyond what other service providers are doing.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/22/202232 minutes, 31 seconds
Episode Artwork

675: Pitch Deck Vs. Proposal: The Pros and Cons of Both Part One

The number one thing we are encouraging business owners to do right now is to be flexible. If you can adapt to the needs of the people you’re talking to, then you’re putting yourself in a great position to make sales and optimally serve your clients so that you can both succeed! But how do you reach those clients? And how do you demonstrate that you are the right person for the job? In today’s episode, we break down how to put together a fantastic pitch deck that will showcase your skills and leave your future clients feeling both inspired and excited. Putting together all the information you need for a pitch deck may seem overwhelming, but once you automate things it will make the process so much easier. We’re here to demonstrate how you can take a structured, predictable, templated approach, while also providing the space to customize your pitch for every client. So if you've been feeling like your process could use a little sprucing up, today’s episode is for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/20/202244 minutes, 53 seconds
Episode Artwork

674: Can Perfectionism Actually Serve You?

We’ve all known that kid at school. The one who completely takes over group projects and feels the need to micromanage every, single, little detail. If this sounds just a little too familiar, then you’re in good company! Being a perfectionist is tough, and it can come with a host of insidious bedfellows, like procrastination, self-doubt, and debilitating indecisiveness. But what if you could befriend your perfectionism, and make it your superpower?  While it’s undoubtedly challenging dealing with perfectionism, we want to propose imagining a new way forward that doesn’t rely on your self-doubt. What if, instead of beating ourselves up over our tendency towards perfectionism, we instead embrace the strengths we have to offer? After interfacing with countless clients who struggle with perfectionism we decided to come up with the Bust the Perfectionism Toolkit. This innovative toolkit is made up of easy-to-implement strategies that allow high-achieving business owners to tackle perfectionism once and for all. Tune in as we discuss the powers and pitfalls of perfectionism, and find out what you can expect from the Bust the Perfectionism Toolkit! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/15/202234 minutes, 25 seconds
Episode Artwork

673: The New Way to Work With Boss Project

We’ve been alluding to all of our secret projects in the works for months now but haven’t yet spilled. We are simply dying to talk about the behind-the-scenes projects we’ve been working on, and you can expect an official announcement before this month’s end! Because we’re so close to announcing it, we thought we’d go ahead and let you in on a few of our secrets.  We’ve been working with clients for seven years now, and the past year has seen a bit of a shift. As you know, we’ve been banging on about refocusing on working with fewer clients and dipping our toes back into the service side of things, and now that we have an accountable team comprised of individuals with their own niche set of superpowers, we can! For the first time ever, we have a team that is not just there to support us in project management or client communication, but on deliverables, and it’s truly expanded the scope of what we can offer.  In this episode, you’ll hear about our evolution over the past seven years and get some insights into what we finally have the bandwidth to offer. If you’re looking to build a stable foundation for years to come and 10x your investment, you’ve come to the right place. We’re here to help you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/13/202236 minutes, 22 seconds
Episode Artwork

672: The Market Shift: How to Grow Your Service Business in an Unpredictable Climate

The truth of the matter is that the market is shifting. As small business owners, we absolutely have to be paying attention because how this impacts us in the next few years is going to be really important. We all knew things would change after the pandemic, but two years later, we’re seeing the results in unexpected ways. There just isn’t a recipe anymore. Instead of following predetermined steps to success, we’re all having to figure it out as we go. The strategies that we all once relied on are no longer effective, and we can’t keep doing the same things and expecting to have more reach. Specifically, in the social media space, the strategies that used to bring success are far less effective on the organic side. It’s a gamble. As a result, businesses across the board are having a much harder time predicting where their attention needs to be, where it makes sense to allocate resources and time, and planning for the future of their business. The conversations we have been having with our clients and peers have confirmed that everyone is having a hard time figuring out where to put their focus, where to commit, and where to go all in. What is it going to take to ride the wave and see growth through this unpredictable time?  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/8/202247 minutes, 40 seconds
Episode Artwork

671: Does Your Service Based Business Have a Sounding Board?

Believe it or not, change and growth are possible without you being in a perpetual state of despair. Crisis can’t be the only impetus for scaling your business; we strongly believe that you can seek expansion when things are going well! In this episode, we break down the “Cycle of Despair” and the traps many service-based business owners fall into when they’re seeking to grow their businesses. If you are caught in the cycle of not having enough cash to bring in the support you need to land more clients and not enough clients to bring in the cash you need, we’re here to offer you a new approach. Join us today as we actively aim to reduce your despair, and put the scarcity mindset to rest. There are ebbs and flows to everything that we do; we can’t bypass the dips but we can reframe the way we think about them! To all you kickass business owners out there, tune in to find out how you can set the stress aside and enjoy the fruits of your labor! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/6/202234 minutes, 6 seconds
Episode Artwork

670: How to Thrive in Maintenance Mode So You Can Be Set Up for Growth

All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never quite goes away. This is a little easier to justify early on in business. We think of this as the honeymoon phase, but for business. You see all this potential, and your vision is strong.  Growing something is way more exciting than maintaining something. We don’t give enough credit to the outside validation that you get when you first take the leap and start something new. Oftentimes, if you’re fueled by that, you end up staying significantly smaller than your potential because you keep starting over instead of adding or growing. Is there a better way to approach that feeling of wanting to start all over again?  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/1/202236 minutes, 47 seconds
Episode Artwork

669: How to Recession Proof Your Service Based Business

We’re collectively going through what is likely to be the next recession. Nobody has officially called it yet, but it seems to us like that’s the direction we’re heading, or that we’re already in it. Because many other people feel the same way, they are changing their behaviors. So, today we are going to be talking about what it looks like to recession proof your business!  Maybe you weren’t in business during the last recession, so you don’t know what to expect, or you’re used to consistent success, so the slower market has come as a bit of a shock; whatever situation you’re in currently, we’re going to make you feel more at ease and give you some practical advice for how to approach the coming months and years.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. We mentioned: https://www.indeed.com/strategyhour Learn more about your ad choices. Visit megaphone.fm/adchoices
8/30/202236 minutes, 16 seconds
Episode Artwork

668: The Consequences of Finding Joy in Your Work

Finding joy in your work is a wonderful thing. It can energize you, further your drive, and help you push through challenging tasks and deadlines. But it can also have a detrimental effect. Many of us have fallen into the trap of trying to get all our meaning and joy from one source, whether it’s your partner or your company. The problem with that is that it puts untenable pressure on the people we love the most. It can also cause us to neglect other parts of ourselves, leaving us devastated and adrift when we no longer have the partner, or job, that defined our identity. Today on the show we delve into the consequences of finding joy in your work. We discuss some of the common traps people fall into when their actions aren’t in alignment with what they want, and how to do the difficult, introspective work of uncovering our true needs and aspirations. Tuning in you’ll learn about the biggest obstacles we’ve seen clients face, and how we can help you overcome them. We also discuss how to find more time in your life and identify exactly what you want for your future self! Join us today for key insights into these important topics. Discover the consequences of finding joy in your work and learn how you can achieve balance and meaning in all areas of your life! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. We mentioned: https://www.indeed.com/strategyhour Learn more about your ad choices. Visit megaphone.fm/adchoices
8/25/202237 minutes, 7 seconds
Episode Artwork

667: Why You Need to Look at Time as an Asset & an Investment

There is only one resource that you can’t get back and we’re willing to hazard a guess that you already know what it is. The good news is, it is renewable in the sense that you can plan to save more of it in the future! You guessed it, we’re talking about time. Usually, when you start a business, you have way more time than money. As a result, you tend to be more generous with the former, committing every spare moment to building. Often, your business grows, and your approach doesn’t change. You’re still working nights and weekends to make up for the deficit that no longer exists. There have been various moments in our own journey where we’ve taken stock of what the business is and isn’t doing for us, and where we can free up some time. The mistake we often see people making is that they tend to forget that investing their own time is worth way more than the cost of outsourcing certain tasks to someone else and paying for it. We’re here to tell you it’s okay if you don’t know how to invest your time wisely! There are actual steps that you can put in place to learn how to do that more efficiently to literally save you money and time in the future.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/23/202238 minutes, 55 seconds
Episode Artwork

666: Client Acquisition Has Changed: Here's What You Need to Lean Into

Over the last three to six months we’ve been hearing a common complaint from business owners that they need more leads. Guys, quit panicking. There are a few market shifts that we need to be aware of, but they’re not necessarily changing how you’re going to acquire clients. Everything with clients may feel like it’s changing but in fact, everything is the same! We’re serious; everything is the same.   Marketing is cyclical. You’re going to have something that works now that may not work in 6 months, and then in 2 years, that thing could come right back around again! There are also things that are a common thread forever and always; spoiler alert: it’s relationships. Then there’s going to be hotspots, and what you really shouldn’t do is build a business that relies on these “blips.” Marketing is coming back to its root a bit, shedding things that don’t work, and bringing things back that have been buried for a while. If you’re interested in everything we have to say on this topic, tune in today!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/18/202238 minutes, 58 seconds
Episode Artwork

665: Expectations Vs. Realities of Owning a 7-Figure Business

Not everything we do at Boss Project is something we recommend to our clients, even though it may have worked for us. For example, we don’t encourage a lot of folks to replicate our partnership model. Oftentimes, you can actually get what you want by following an entirely different path to the one we took to get there. Another example of this is reaching seven figures. Is there a way for you to achieve the life and lifestyle you’re looking for without the challenges that come with adding a zero to your revenue? We’ve been there, and we have the insight to tell you what the journey looks like. What we’ve found is that people’s desires are often much closer to their current reality than to a reality that they don’t yet have. What’s hard to manage is that as your reality changes, so do your desires. If one of your biggest motivators to achieve seven figures is just to be able to say you did, that’s totally okay! We’re here to validate that. But we’re also here to talk to you about what you can realistically expect from that experience.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/16/202237 minutes, 36 seconds
Episode Artwork

664: The 4 Things a Service Provider Must Get Right: Part Four Build the Team to Help You Scale

Let’s dive into our fourth and final part of the epic series that is absolutely going to transform your life and your business! Today, we fill you in on a few critical insights into building the perfect team to help you scale. We’ve saved this one for last because, without creating structure, you can’t start building a team, but once you’re ready, you’ll find it to be an incredibly powerful tool to take you to the next level (if you get it right!). If you’ve skipped a few steps and already have a team of employees, never fear, it’s never too late to improve upon your current systems. Not every piece has to be perfect but when it comes to hiring, the more you know, the more equipped you’ll be to face whatever comes your way. And that’s what we’re here for! In this episode, you'll learn all about hiring for attitude, designing a well-integrated employee system, defining your priorities and hiring accordingly, refining your team, productizing your offer, and so much more! You won’t want to miss this one. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/11/202243 minutes, 48 seconds
Episode Artwork

663: The 4 Things a Service Provider Must Get Right: Part Three Design Your Systems for Structure

Welcome back to part three of our series on the four things every service provider must get right. In today’s installment, we’ll be delving into one of our favorite topics here at Boss Project: designing your systems for structure.  Most of our clients deliver a service that requires their clients' contribution. This means they usually need input from clients before they can take the next step in their process. Unfortunately, they often aren’t able to systematize a process, because they’re spending most of their time and energy chasing people down all the time! In today’s episode we delve into how to create systems that support you, the impact it will have on your operations, and why it’s all about spending more time with your clients, not less! We want to help you align the goals and values of your business with the systems you put in place. Our approach is all about how to create structure while taking into account the messiness of life, clients, and running a service-based business. Tune in today as we break down how to design your systems for structure and serve your clients to the best of your ability! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/9/202239 minutes, 57 seconds
Episode Artwork

662: The 4 Things a Service Provider Must Get Right: Part Two Making Sure the Deliverables are Profitable

In part two of our series on the four things every service provider must get right, we’re talking about money! Particularly, we are talking about profitability. If you want a business that allows you to sleep and see your friends, and maybe even take a vacation, you need to be paying attention to the piece of your business that determines if your deliverables are profitable. What does it take to really run your service fully? Can you identify what projects are bringing in the most profit for your business? Do you operationally know where you might have some of those ‘cherry on top’ niceties that you might be able to fund in a different or unique way? At the end of the day, if you don’t have money to fund the business that you are running, you are not going to have a business to run. We want you to not only have a business to run, but we want your business to fund the life that you want to have, and that’s literally our whole mission over at Boss Project!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/4/202242 minutes, 54 seconds
Episode Artwork

661: The 4 Things a Service Provider Must Get Right: Part One Identify Your Result

We are bringing you a series! It’s going to be a four-part series dropping on Tuesdays and Thursdays for the next two weeks. In it, we’re going to be covering the four things that a service provider must get right. The reason why we’re launching this particular series is because we’re surprised year after year about the lack of higher-level resources geared towards the tens of thousands of people who listen to this show, namely established business owners who are looking to figure out their next move for their business so that they can level up. So, we’re creating those foundational resources for you in the form of a podcast series. We’re so excited to dig in, come join us!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/2/202237 minutes, 33 seconds
Episode Artwork

660: What to Do When Your Client Won't Listen to You (And Other Imposter Syndrome Feels)

All of us, as service providers, need to be reminded of the importance of gauging whether we are, perhaps subconsciously, tying our personal identity and self-worth to what we bring to the table for our clients. There have been some conversations popping up recently in which very successful service providers have been wondering why certain clients are not listening to their every word or taking their professional advice. They are made to feel both frustrated and insecure, as they recognize the clients aren’t going to see the results they’re able to procure for them because they refuse to adhere to the strategy. We, personally, are not immune to these thoughts, and today, we want to share our personal experience and some exercises to help you dispel imposter syndrome and communicate clearly and calmly with clients who won’t hear you out. It’s time to actively separate your self-worth from your work and quit taking on your clients’ “emergencies!” Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/28/202239 minutes, 11 seconds
Episode Artwork

659: How Team Boss Project Lives in Our Life-First Value

Our very first absolute priority when it comes to our business values, is building a business that is life first. To us, that means that our business structure reflects the season we are in. Seasons can be short or long, but they are intentional choices. You can choose to work full time, build a business, and still respect life first.  What this looks like for us, is allowing ourselves plenty of flexibility even while working full-time hours. When we chose to do business this way, we structured our days in a way where we could still prioritize family and life over work. How it looks is not the point, how it is communicated, and how it is honored, are! Life first looks completely different in every different context - what our team looks like when we’re working, what our team looks like when we are not working. Open and early communication is the essential building block for a life-first business to thrive.  We’ve made it a rule that every single employee has to take both their birthday and their anniversary off from work. That’s just one example of how we’ve built the life-first value into our business, and we’re proud of it! Building a life-first business can look any way you want it to, and it can be the little things, and ultimately our goal is that you have the freedom to choose what you want to prioritize and how that works.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/26/202242 minutes, 30 seconds
Episode Artwork

658: How Your Service Pricing Changes When You Choose to Have a Team

For those of you who have reached the point of hitting your first or second six figures and are beginning to tap out of what you personally do within your business, there’s a conversation that needs to be had. A lot of people decide to ditch their current offers for an entirely different set of offers because they think that’s the only way to move up, however, we think pricing is a great opportunity to expand. Oftentimes, the clients that work with us in the Incubator are able to work with fewer people and make more money, if they’re priced appropriately. But something we don’t see happening as much as it should, is people moving to a premium pricing model to set them up to grow their team. Tune in to discover how to grow your team ethically, calculate appropriate service pricing, and why you might be pricing inappropriately, to begin with! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show, notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/21/202230 minutes, 7 seconds
Episode Artwork

657: Lessons in Goal Setting From a Former FBI Hostage Negotiator

Goal setting forms an integral part of any business. It serves as a guide for your overall vision and can help you persevere, especially when things get tough. But how do we choose our goals? And how do we fully recognize when we’ve obtained them? Too often, we’ve seen clients achieve incredible things only to find themselves unable to appreciate their accomplishments, simply because the reality doesn’t exactly match what they envisioned. This is why, today on the show, we are revisiting our conversation on goal setting and how to appreciate our accomplishments! We dig into the forces that influence what we envision for ourselves, and how holding onto a particular resolution can undermine our current achievements. Learn how practicing gratitude with intention can help you appreciate your current circumstances and how shifting your perspective to your past self can make you thankful for all that you have! We also share what we learned from a recent interview with a Former FBI Hostage Negotiator about why humans are hardwired to focus on the negative and how to gain perspective. Uncovering what we truly want takes time and work and appreciating what we have takes gratitude and intention. Tune in as we delve into these important topics and the role they play in your life and business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/19/202235 minutes, 32 seconds
Episode Artwork

656: The 2 Ingredients Needed for a Successful Service Based Business

Coming your way today is a mix of math and anticipatory mindset work! It’s all through the lens of, “This is what you actually want.” We’re going to lay out the future a little bit for you so that you can start to understand what’s coming and that you can stop stressing about it! We’re seeing hundreds (if not thousands) of people who are constantly apologizing for doing things they don’t want to do. After today, we want you to understand why you shouldn’t be feeling bad about things like not posting consistently on social media, and what you should be putting energy into instead! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/14/202242 minutes, 6 seconds
Episode Artwork

655: Designing Your CEO + Creative Director Role

What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remove yourself from? Are there opportunities you’re ignoring because of this? When you give up these things, we can only imagine that, in your heart of hearts, you want to lean more into the CEO role - you just don’t know yet exactly what you’re supposed to be doing with that time. But once you know more about what’s required of you within that role, you might find the motivation to let go of these other parts of the business, and by doing so, gain some very precious time back! The number one thing that will help you and your business to take on more clients, is to have doers who can take on more client delivery. The parts of the business that you are resenting most at the moment might only be that way because you are feeling strapped for time. Ask yourself: Where would you shine best if you had the time? If you could design a CEO or creative director role for yourself, what would that look like? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/12/202234 minutes, 25 seconds
Episode Artwork

654: We Don't Set Goals Anymore, Here's Why

Today, we’re going to fill you in on our hot take on setting goals! We are now seven years into our business and have hit tremendous milestones. That being said, our feelings towards goals have evolved over time, and we’re about to give you some insight into our retrospective thoughts on setting them, not setting them, and whether we feel worthiness is connected to them. For six-figure earners who want to continue to scale their business, there’s a mindset shift that needs to happen in terms of your relationship with goals, and we’re here to tell you what that is! Tune in to hear our current take on goal setting, and find out about the TikTok that inspired this conversation. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/7/202238 minutes, 32 seconds
Episode Artwork

653: What Does a CEO Actually Do?

It’s taken us over a year to understand how our roles as co-CEOs of our company are different from the other aspects of our jobs and what exactly a CEO actually does. We’re still in the process of figuring out how to balance being CEOs, managers, and “doers” but we’re getting there! In this episode, we will be talking about what being a CEO entails, the tasks you should always be in control of, and those which you can delegate to other team members at a certain point along your journey. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/5/202246 minutes, 52 seconds
Episode Artwork

652: How Premium Services Function Differently For B2B vs. B2C Businesses

Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. It’s what positions us to advise clients entering the incubator who find themselves at a fork in the road of how to move forward. We want to give you some guidance, and let you know what we would do if we were in your shoes.  None of these options are wrong, it’s all centered around what works best for you, what feels fun, and what facilitates you playing to your strengths. There are plenty of scenarios that work amazingly for some people and don’t work at all for others. The question to focus on is not what is right, and what gets the greatest return, but what feels attainable for you. If something is not in step with who you are as a person, it’s not going to work! More often than not, it comes down to the question of whether you have set yourself up to be successful within the options that you have available, and the limitations that they present. Maybe you need to pivot, maybe you need to reassess your offer, maybe you need to reach a new audience, or maybe, you need to re-adjust your expectations. These are the conversations we are having a lot with our audience, and we never get tired of them!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/30/202240 minutes, 45 seconds
Episode Artwork

651: Boss Project is Closing...For Our 1st Summer Break - Here's How We Made it Happen

This year, for the first time ever, Boss Project is taking a summer break! We’ve taken vacations in the past, and while we’ve navigated time off before, this time is different. This year we have a full staff of nine employees, who will all be taking time off, and the company will be closed for two entire weeks! In today’s episode, we walk you through the steps we’ve taken to prepare for our time off and show you how any business can prepare for a substantial and regenerative summer break.  Tuning in you’ll hear us break down how we’ve structured our work and our launches around designated time off, why we chose to do it this way, and what we’re planning to do for our break. We unpack some of the logistical steps we’re taking to maintain communication while we’re off, and why we wanted to prioritize our staff and give everyone a chance to rest and get away from it all. Thank you for joining us as we prepare for our summer break and discuss what it means to be a life-first business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/28/202236 minutes, 12 seconds
Episode Artwork

650: Part 2- How to Teach Your Team to Develop a Culture of Curiosity (Strategies We Use With Our Own Team)

What does it mean to cultivate a culture of curiosity? That’s what we’re going to be discussing today! “Culture of curiosity” isn’t just a fun phrase. It starts with the way you talk about your work with all the people who are in your support system. It should be all-encompassing because if you use different language with different people it can derail you (in our opinion). One of the very first switches that we made when we were first growing our team was to speak openly with our team members about the things that we used to only speak about during our private conversations. As soon as we started thinking out loud, and sharing our fears and excitement with the people around us, they could see the evolution in our thought patterns which is such a valuable and inclusive tool!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/23/202240 minutes, 15 seconds
Episode Artwork

649: Part 1 - How to Develop an Experimental Mindset (The Mind Work it *Actually* Takes)

How many times have you struggled to make a decision in business out of fear that you’d make the wrong decision? What if instead you viewed every decision as an opportunity to learn rather than succeed or fail? Today on the show we unpack what it means to have an experimental mindset, how to foster that for yourself and within your team, and how it can free you from regret and help you make decisions that will help you learn and grow. Tuning in you’ll get a taste of what we've been chatting about with our clients inside the Incubator; from how unrealistic expectations can warp your mindset, to how to figure out what you really want. We’ve seen so many of our clients struggle to react to both success and failure and as a result, we wanted to discuss examples of actionable strategies. Learn what you can implement within your company and your team so that if you're in a similar situation, you have strategies to help you adapt to any situation!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/21/202243 minutes, 47 seconds
Episode Artwork

648: What Does Scaling Mean to You? Here's What You Need to Do Before Going Into a Growth Phase

Today we are going to have a fabulous conversation! When working with our current clients inside The Incubator we always talk about levers. What lever do you need to pull in order to get the result that you want? There aren’t actually that many levers that you have the option of pulling but people like to complicate things. We are here to simplify them for you! Sometimes the things that people think they need to do to scale and grow are actually just the opposite of what they should be doing.  This conversation is all about what you should be thinking about before you start scaling. We want to give you insights into what scaling looks like in reality, so that you can decide if scaling your business really is something you want to do at this current stage of your journey.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/16/202232 minutes, 46 seconds
Episode Artwork

647: The Audacity (Taylor's Version)

As much as we’d love to wave a magic wand and bestow confidence upon others, unfortunately, confidence isn’t something you can gift to other people. It’s often so much easier said than done, but we’ve whittled down a list of things you can do to create your own confidence if you weren’t naturally born with it or nurtured in that area! Confidence can be created, it can be learned. In this episode, we look at how our respective upbringings allowed us to forge confidence and create the lifestyles of our choosing, and how you, too, can nurture your confidence and change your beliefs! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/14/202241 minutes, 10 seconds
Episode Artwork

646: Do You Have a Cognitive Bias Towards Action or Thinking?

When you’re trying to express a complex psychological feeling or event, but you aren’t familiar with the agreed-upon terms that experts use to describe it, the experience can be incredibly isolating. Today on the show we discuss a recent conversation we encountered that unpacks the differences between having a cognitive bias towards either action or thinking, and the consequences of that bias.  Anyone who has spent some time listening to our show will likely be familiar with the terms being a ‘doer’ or a ‘be-er’. Tuning in, you’ll hear us discuss how being a doer correlates with a cognitive bias towards action while being a be-er strongly resembles having a cognitive bias towards thinking. We also cover some of the traps that action takers can fall into, including hasty decision making, and why you need to be able to take action while also making time to process and strategize. Tune in for a breakdown of these fascinating topics, as well as insights into some of the steps you can take to shape your cognitive bias! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/9/202247 minutes, 53 seconds
Episode Artwork

645: What to Do When You Hit a Brick Wall of Indecision When Scaling Your Service Based Business

A common thread that we’ve been noticing is that so many business owners we deal with have excelled in most facets of their life for a long time, but then all of a sudden they’ve hit a wall which has made them start to second guess everything they’ve done in the past, including their ability to be a business owner going forward.  When you get to the point where you realize you are working hard and not reaping the rewards that would make it worth it and you’re feeling stuck about how to change that, we have the solution: The Incubator! When you’re deeply involved in something, it can be really difficult to understand how you can tweak it to make it work better for you. We can provide you with that perspective.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/7/202248 minutes, 33 seconds
Episode Artwork

644: You Can Earn a Full Time Income Without Working Full Time Hours

The theme of needing more time is a common one that we are seeing amongst our clients, which is why we started off today’s conversation with a discussion about gardening and candle making! Our thoughts on this topic have changed a lot over the last 6 months because of the unexpected outcomes that we’ve witnessed, and we want to share them with you. Our advanced training is called “How to Double Your Income by Working 20 Hours a Week or Less.” Service providers, we see you, we know you’re burnt out, and our goal is to help you make more money and get your time back! Our strategy works, we have proof through the lives that have been changed as a result, so come and see how it can change your life too!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/2/202243 minutes, 53 seconds
Episode Artwork

643: We Hate Marketing: Here's Why

The current market is shifting. There’s no doubt about it. What do you think the future of marketing looks like online? Maybe we’re at the next stage of marketing, and the next iteration hasn’t revealed itself yet. A lot of the things that people consider ‘marketing’ may not even be helpful for the majority of service-based business owners. For the majority of you, marketing is a huge distraction! It’s also an ego-killer.  Watching other businesses on social media can lead us to feel despondent about our skills and what we have to offer. It can lead us to set unrealistic expectations for ourselves. Vanity metrics aren’t helpful, but is traditional marketing even helpful? Can it help to an extent? Sure. But is it even necessary? For a lot of people, the answer is no. If you’re passionate about marketing, go for it! But what we suggest is to disconnect the line between social media, and sales. The role of Instagram and Facebook is totally changing, and fading out for small businesses, in the sense that we know it.  If you’re a service-based business provider, if you’re going to do anything, post a few times a month so that clients can see that your business is active. It’s not that we’re against marketing, we both come from a marketing background. It’s just that we believe that there is an easier way! There is a way to be mentally healthier by investing in relationships, beyond marketing.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/31/202246 minutes, 56 seconds
Episode Artwork

642: This is The Sign of What's Next For Your Service Based Business

The ‘work smarter not harder club’ tells you that the only way to work smarter, not harder, is to have a low-priced digital offering, and all of a sudden all your dreams of riches will come true. Fact: the reality is you will actually end up working harder, not smarter! We believe in customizing your approach to your business in order to scale. This is something we talk about in the Incubator, and the amount of compliments we get out of the gate is nothing short of impressive. If you’re accepted, you’ll get access to some of our best tradings, to help you to double your income by working twenty hours or less per week. Our goal is to never make anything ‘one size fits all.' Making these decisions by yourself can be so scary. And if you don’t feel comfortable, and the people in your current circle can’t serve you in that way, it’s time to outsource! When you put too much emphasis on other people’s opinions, you are going to get answers guised with keeping you safe. The Incubator’s goal is to show you the options, and the consequences, and then you get to choose what’s right for you.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/26/202236 minutes, 30 seconds
Episode Artwork

641: Incubator Client Strategy Breakdown: Bonnie Hit $30k Months & Took a 10 Day Vacay 5 Months Into the Incubator Program

Most of us have a set of preconceived notions about what it takes to grow and scale our businesses. We’re often convinced that in order to make more money we need more clients, which means we need to grow our team. But we can’t grow our team until we have more money. The situation can feel impossible and even send you on a doom-spiral of dread. But it doesn’t need to be this way! Sometimes all you need is a new perspective and a gentle nudge in the right direction. In today’s episode, we share the incredible story of our wonderful client, Bonnie.  We unpack how the Incubator Program helped her understand her business, readjust her pricing structure, and transform her life and her company in the process. We take a deep dive into the preconceived notions around growing and scaling your business, and how small shifts can bring about dramatic changes. Discover how Bonnie managed to double her revenue in five months, find ease within her business, and take a 10-day vacation in Costa Rica, without a laptop! We’ve loved seeing the Incubator community grow, and it’s so rewarding to see members flourish, share, and support one another. Tune in to learn more about the program and how it helped Bonnie transform her business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/24/202235 minutes, 47 seconds
Episode Artwork

640: The Difference Between a Coffee Date, a Discovery Call and a Pitch Meeting

Having discovery calls, going for coffee dates, and holding pitching meetings with potential clients is something that we’ve noticed that many service-based business owners struggle with in the early years. They feel like they either don’t say enough or they say too much, and this causes a lot of stress and anxiety. In this episode, we want to equip you with the confidence to go into these scenarios feeling like you know exactly what you’re doing! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/19/202235 minutes, 11 seconds
Episode Artwork

639: The Secrets Multiple 6-Figure Earners Aren't Telling You

After serving clients one-on-one, we ultimately changed the entire landscape of our business, yet we didn’t even realize that’s what we were doing! If we could go back in time, there are so many things we would do differently, and today, we’re going to share them with you. When we got to a certain stage of business, we froze up and felt like we were on an island. We had no idea what the next step should be and it felt like everyone else had all of the answers. So many of our clients reach the same phase where they hit a milestone marker and feel like there's something that they’re missing, like a missing piece of information; a formula, or a blueprint.  If you feel like million-dollar businesses are gatekeeping this information, the truth is, some of them are! If you’re at the stage of hitting a quarter of a million dollars and don’t know where to go from here, we’re here to tell you. Consider us your Fairy Godmothers of Business Past, telling you your future so you can really decipher what you want to focus on in this phase! Tune in to find out which things you’re tying to success that need to be let go. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/17/202240 minutes, 47 seconds
Episode Artwork

638: Everything You Need to Know About Hiring

As most of our listeners at Boss Project know, Abagail is our CFO and sits in HR as well. She has worked hand in hand with plenty of amazing people in HR to learn about the hiring process for a company. She has single-handedly shifted her team from just Emylee and Abagail to exploring contractors, part-time employees, full-time employees, and pretty much everything in between! Inside the incubator, she has started to have conversations about hiring, and she has plenty of wisdom to share from all of this experience.  Most business owners struggle with follow-through. The reason why Boss Project has been successful is that where Abagail struggles to see things through, Emylee excels! This formula, along with having the team to support it, has been a winning recipe for us. If you’re a solo business owner, you could be leaving money on the table for this reason. That’s where the magic of having help, even for ten to fifteen hours a month, comes in.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/12/202242 minutes, 26 seconds
Episode Artwork

637: We're Reclaiming The "C" Word (No, Not That One)

You don't have to be good at everything you try. And you don't have to only do things that you’re good at. As kids, we’re often far more comfortable with experimentation and trying new things, than we are as adults. When we get older we increasingly feel pressured to stick with what we’re good at and not ‘waste our time’ on things that aren’t directly related to productivity. For perfectionists, it can be particularly difficult to try new things, which can have an adverse effect on decision making abilities.  The term consequences might be rife with negative connotations, but we’re determined to take it back and make it a neutral word! Examining the potential consequences of our decisions is hugely valuable. It can help us determine what we want and fully understand what each choice can offer us. There is no one-size-fits-all solution that will work for everyone, nor should there be. Many of us think we should be pursuing relentless growth because that’s what the world tells us we should want, but when you consider the consequences of constantly scaling it becomes apparent how unrealistic (and unpleasant!) that is. Tune in today as we discuss how to unpack the consequences of our decisions, how to make choices based on the season of your business, and much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/10/202243 minutes, 5 seconds
Episode Artwork

636: Why Narrowing Your Services Will be The Best Thing You Do For Your Business This Year

Today we’re going to talk about offering too many services and how to transition out of your Cheesecake Factory phase, namely, having way too many items on your menu. In a recent episode, we discussed narrowing down your services, and what it would look like to have conversations with your existing clientele about changing their service or potentially even eliminating their service altogether. Today’s episode is for those of you who are too scared to even consider this option! Tuning in you’ll hear us tackle how to make this transition and why it doesn’t need to entail massive sacrifices. We realize that everyone has different needs and limitations. So whether you want to make your transition in twelve days or twelve months is completely up to you! In our conversation, we break down how to streamline your packages by asking yourself the right questions and what you should know about clients when creating your offers. We also talk about the immense possibilities that open up from living in your expertise, and what it means to make your life your career. If you can't even imagine reducing the number of options you have available to your clients and want to discover how to overcome your fear, then this episode is for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/5/202245 minutes, 37 seconds
Episode Artwork

635: What to Do With Existing Clients When You Eliminate Part of Their Service

Aside from our wonderful clients in the incubator, our DMs have been popping and we have so many great insights into the hurdles that service-based businesses are facing! One particular issue that continues to pop up, especially as we help people define a high-touch signature service or ultimately focus on a more primary offering (instead of having what we’ve lovingly called the Cheesecake Factory menu of offers), is the need to eliminate other services. Many people we’ve run into are open to the idea but have active clients utilizing those very services and don’t know how to make that transition. The question arises of how to pivot and how to communicate the changes, but the main risk factor that people dwell on is losing the income from those active clients. Well, in this episode, you’ll find out how to gently ease out of specific services with a transition plan, as well as how to inform your clients that you’re eliminating part of their service and raising their price. Tune in to hear why there is no question that you shouldn’t only offer the services you want to and how to get to a point where you’re billing ethically and creating space for rest and creativity! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
5/3/202238 minutes, 28 seconds
Episode Artwork

634: Incubator Client Strategy Breakdown: How Krystina Eliminated 9 Weeks of Work with 1 New Client

Today, we are so pumped to tell you the story of Krystina, a member of our community who has managed to get back nine full-time weeks of work at a mind-blowingly minimal cost! To set the stage, our advanced training promise is to help you make more money and work less. We’re helping you to design a life-first business and be more intentional about your hours. How you spend that time is ultimately up to you. The way we work and hustle with intention, launch, serve, grow, or reset is all based on the life-first bubble. This means that there are dedicated times for work and free times to either introduce more growth or introduce rest and, if there’s one thing we want our clients to walk away with, it’s the empowerment to choose what to use that time for. In this episode, we not only share Krystina’s result but the full circle moment she had around how she gained that time, so make sure to tune in today! The Cost-Benefit Analysis Required To Make Informed Decisions It is super important to price appropriately, based on your goals and the unique amount of time you have. At first, Krystina was resistant to making adjustments to her price point, but when she decided to set a minimum event cost, it totally changed the game. She’s now in her second year of working with us and in her first year, she increased her business by over 1,200 percent. Keeping the opportunity cost in mind is crucial; everything has risk and reward. If you have a product priced at a specific price point, you know what it could bring in for a certain amount of clients. But there’s also time associated! You need to gauge how much time is your time worth, doing one activity over another. Time can trick you though, and it’s not always apples for apples. What feels quicker and easier might not be the best use of your time. Krystina had inquiries sitting on her desk with an average order of only $200 but, by setting a minimum rate, Krystina realized that she could replace over 20 of her current clients and save nine full-time weeks of work! What You CAN Choose To Spend Your Time On As Soon as You Unlock More of It We all have the same amount of time in a day but we all have different constraints. In Krystina’s case, there are so many things she could use her time for now that it’s been opened up! She has a whole 360 hours to either land more high-touch signature service clients, focus on scaling systems, or take some time off! If important aspects of running your business are being sidelined, it’s because your time isn’t being used appropriately. Krystina was instantly able to reprioritize with her assistant, email past clients, reset priorities and goals, write content, and so much more! The Assembly Line Mentality We Need To Shift We were brought up in a working-class economy with a focus on production and service. We’re the byproduct of the assembly line culture of the 50s, but we are not machines; we are humans! We need time, rest, and different types of work. The trick is finding a balance between check-the-box activities and strategy. The power is in the numbers! The data will empower you to make the right decisions and assign your time appropriately. How To Get Your Time Back If you’re looking into getting some of your time back, the solution is as simple as applying for the Incubator! Our superpower is helping you to figure out what your actual goals are, what you’re working with now, and bridging the gap! See the full show notes here!   KEY TOPICS:  Time management Cost-benefit analysis Opportunity cost Saving time Reprioritizing Life-first business WE MENTIONED: Co-op Boss Project Incubator   The Nugget Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
4/28/202230 minutes
Episode Artwork

633: The #1 Thing Holding Service Providers Back From Raising Their Prices (and What to Do About it)

We have now done multiple callouts, promotions and launches of the Incubator. We've had hundreds of applications and we’re working with incredible clients inside the program. And if you’re not one of them, you should be! If you’re scared to start a conversation with us, you need to get rid of that feeling right now because we are really not scary at all. You can literally ask us anything, we have no boundaries when it comes to helping our clients. We’re here to help you change your business for the better, so don’t waste any more time stuck where you are! Inspirational Client Stories We had a client who was doing a variety of copywriting tasks and charging a flat rate. When she did an audit on how much time she was spending on the tasks, she realized how little money she was actually making per hour. After raising her prices for just one of her recurring clients, and letting go of the ones who were paying pennies, she completely replaced her previous salary! Another client of ours took on a major 6-month job in the safety and emergency management space, and although she was terrified of raising her price for an additional piece of work they needed, her client didn’t even bat an eyelid! You shouldn’t be measuring your success on the number of clients you work with; quality is far more important than quantity. The Danger of Making Assumptions We’ve all done it; we make assumptions about what our clients are willing to pay, we think conversations about raising prices are going to be awkward and uncomfortable and we’ll lose clients as a result. Why do we do this? Because of fear and anxiety. Anticipatory stress is paralyzing and we have to be able to look at it and understand where the response is coming from, and then address it head-on, even though we may be tempted to avoid it. You’re going to continually be facing so many different choices in your business, and as we have learned from experience, the best discoveries will usually be found on the other side of fear! Regardless of where you’re at on your journey of making a decision about pricing, we encourage you to just take the next step and sign up for the Incubator!  See the full show notes here!   KEY TOPICS: Business Books Pricing Change Overcoming Fear WE MENTIONED: Co-op Boss Project Incubator   The Nugget Podcast  Dubsado REWORK  Good to Great  The Last House on Needless Street The Droupout The Ultimatum Learn more about your ad choices. Visit megaphone.fm/adchoices
4/26/202236 minutes, 32 seconds
Episode Artwork

632: 10 Strategies to Get More Referrals in 2022

Referrals are, without a doubt, one of the hottest topics that we have going on inside our world. We are so intentional about you doing business the easiest way possible without having to invest in huge ad spends, or allocate loads of money to marketing budgets, or focus on growing an absurdly huge social media presence. We really want you to focus on connections instead. The vast majority of our clients get booked out with almost exclusively referrals, and as they grow they start experimenting with different strategies. Today, we want to talk about ten ways to get more referrals in your world. A referral lead is just as real a lead as a stranger! Quit downplaying the quality and impact that referrals can have on your business, just because they felt easier to get. Referrals, by and far, are better quality, will pay better, will be easier to work with, will finish their projects faster, and they also know other dreamy clients which they may end up connecting you to. It literally only takes one dreamy client to connect you to a network of other dreamy clients, and the clients that we see who use that route, reach their goals way more easily, and are happy in their day-to-day business. See the full show notes here!   KEY TOPICS: Referrals Budget Social Media Networking Relationships Industry Standard   WE MENTIONED: Co-op Boss Project Incubator   The Nugget Podcast  Learn more about your ad choices. Visit megaphone.fm/adchoices
4/21/202242 minutes, 19 seconds
Episode Artwork

631: Are You Creating a Business or a Job? Here's How to Realign Your Service

Spring has indeed sprung and apart from our gardening rituals, we have so many new things happening in the Boss Project world! The most pressing news on the street for the month of April 2022 is we have completely exploded the Creative Template Shop and it is officially available as its own entity on all platforms! As you guys have noticed, the conversations here at Boss Project have up-leveled as our business and our clients’ businesses have up-leveled, yet our educational spirit lives on and we want to keep providing actionable, bite-sized, tutorial content for growing business owners.  Our goal is to help you see quick wins with our incredible templates, marketing, and strategy. Join now on creativetemplateshop.com with discount code SAVE20 to save on our annual membership, and stay tuned for tips on how to realign expectations of scope with existing clients and how to get clear on creating a business for yourself rather than a job! In this episode, you’ll also discover the most common admin or general VA issue that arises when it comes to providing results for clients. See the full show notes here! KEY TOPICS: Up-leveling Setting Boundaries Realigning Expectations Service Provider Service-Based Business Hiring Contractors WE MENTIONED: Co-op Boss Project Incubator   The Nugget Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
4/19/202242 minutes, 58 seconds
Episode Artwork

630: What's Your Business Retirement Plan?

If you’re a true crime fan and you enjoy a scandalous story about fraud, you’ve definitely spent some time thinking about people who are bigger visioning. These are people who started by looking at the end result, instead of asking themselves what they can do today. While we’re definitely not advocating for crime, we totally believe that there’s great benefit to be had when you consider the big picture of your business! Legacy planning doesn’t mean you’re not invested in your business today; it just means you’re building with the future in mind, and that can only benefit you, both today AND in the long term. We’ve seen people invest so much into their business only to realize that the success of their business rests solely on their ability to keep it afloat. Creating systems, training staff, and starting with the end in mind are all powerful tools to help your business to thrive even once you have made your exit. We’re in the business of helping you to make the changes you need to make to create a sustainable business plan that will enable you to thrive today, and to continue to flourish after you eventually leave! So, tune in today to find out more about creating a retirement plan for your business! Learn more about your ad choices. Visit megaphone.fm/adchoices
4/14/202235 minutes, 44 seconds
Episode Artwork

629: The 7 Red Flags and Toxic Behaviors Happening In Your Business + How to Correct Them

As owners and CEOs, we’ve made plenty of mistakes, but we’ve also learned a lot from them. In today’s episode, we discuss some of the mistakes we’ve made, as well as the errors we’ve seen TONS of CEOs make over the years. So, if you recognize any of these in yourself, don’t worry, you’re in good company! Tuning in, you’ll hear us break down the 7 most prominent red flags and toxic behaviors that continue to happen in business. Learn how to recognize them, why they happen, and the tiny course corrections you can make to solve them. The things that we are pointing out today are based on specific lessons we’ve observed throughout our careers. We’ve seen these errors play out in various ways, from friends who have needed to course-correct, to mistakes that we have inadvertently made in our own business. We’re taking this as an opportunity to share our knowledge so that you can become aware of these potential pitfalls and hopefully skip them altogether!  Stepping Into Your CEO Seat  In our opinion, the general conversation around stepping into your CEO seat has come with some flaws. Not only has it predominantly been discussed through a very gendered lens, but it has also been structured as a false dichotomy where there’s a wrong and a right way to do something when in truth there are many nuanced approaches one can take. We’ve learned repeatedly in business, even at the CEO level, that you have to find what works for you, and what’s in alignment with your goals. There are universal traits that we’ve recognized that hold people back from really thriving in their CEO seat in a way that is good for them.  How Much Time Do You Really Have?  You are, to some extent, lying to yourself about your time. This one is super common, but don’t worry, if you ask the right questions, you can start getting back your time and working in your zone of genius! First ask yourself, where is your time actually the most beneficial, and by that we mean, where exactly is your zone of genius? What is the number one thing that is delivering client results? Ask yourself what is truly resulting in sales in your business. Think about the environment and perspective that helps you live in your zone of genius most effectively. Maybe you need to carve out quiet time for yourself every morning that’s conducive to operating in your zone of genius. Perhaps you’re already spread way too thin and you need to accept that there are some things you won’t have time for, or that you need to give yourself permission to get something done at a much slower pace. We also talk about: You Can’t Just Wear Your Owner Hat Are You Delegating Poorly?  Why You Need To Design The Solution Before You Hire  Why Contractors Are NOT Employees How to Avoid Creating Unethical Circumstances  Allowing Perfectionism to Prevent Improvements Learn more about your ad choices. Visit megaphone.fm/adchoices
4/12/202249 minutes, 25 seconds
Episode Artwork

628: The Difference Between Working IN Your Business Vs. ON Your Business

Are you ready for even more content? Bite sized videos, lessons, tutorials? We can’t believe it’s taken us this long, but we finally have a TikTok account! If you are a business owner looking for marketing tips, Canva tips, Dubsado tips, client-based tips, and everything in between, we are sharing everything there. That’s just a side note, our episode today is all about the difference between working in your business and working on your business. We’ve gone through many different seasons together, in life and in business, and in our usual style, we’re going to be spilling all the beans for you today!  Cycles of Introspection Versus Invitation We went from a season of introspection into a season of inviting new things in. These seasons are so radically different that it almost feels like we have become different versions of ourselves. Change can be scary, but we’re super excited about it. Introspection is a season that’s about learning to relisten to yourself, becoming reengaged with your thoughts and your intuition and asking yourself questions about how you feel and where you are going. On the other side of this introspective cycle, for us there was a deep desire to add to our lives and fill them with new things. At the moment we’re inviting things in, but we probably wouldn’t have the capacity to do this if we hadn’t gone through our introspection stage; both stages are super important and wherever you are at, we’ll meet you there!  Our Top Reading Tips to Get the Most Out of Books We both went through a phase where we couldn’t get enough of podcasts and we were reading hardly anything at all, but then we decided we wanted to read more this year, and we’ve been knee-deep in books ever since! If you’re struggling to get back into reading, getting a Kindle Unlimited Membership gives you access to so many books, and you can just start off with the easy ones like we did to flex those reading muscles again. Once you’ve passed the early stages, you may want to learn tips to read faster so that you can take in more information. If you’re at that stage, we have a top speed reading tip to share with you today; read diagonally! Don’t worry, this sounded crazy to us at first too, but it really works! We’ve built up a pretty extensive library of business books.  Value in Different Perspectives Reading books has rubbed off on so many other areas of our lives; we’re finding new people to follow and making new connections. What we’re really trying to focus on now is not only reading books and making connections with people that validate the opinions that we already hold. We’re intentionally trying to absorb information that doesn’t quite align with what we’ve always believed to be true. For example, Emylee recently bought a book called REWORK which was written by the co-founders of BaseCamp, and even though she really doesn’t like using BaseCamp, she bought it so that she can expand her mind by reading about a new business perspective.  HIGHLIGHTS Cycles of Introspection Versus Invitation. [0:09:00]  Our Top Reading Tips to Get the Most Out of Books. [0:12:03]  Value in Different Perspectives. [0:22:12]  KEY TOPICS Introspection Learning vs. Doing Phases Books Speed Reading WE MENTIONED Co-op Boss Project Incubator   The Nugget Podcast  Rework  The Creative Template Shop on TikTok Boss Project on Amazon Emylee on Instagram Abagail on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
4/7/202234 minutes, 6 seconds
Episode Artwork

627: Why You Should Encourage Conflict Within Your Team

If you’ve listened to this podcast before, you might be under the impression that the hosts get along just fine. You’re right! When there are just two people, conflict is a lot less complicated, and a lot easier to resolve. Around two weeks into having a bigger team, we noticed that everyone would look to us for the answers, never contesting our conclusions. Different perspectives, backgrounds and insights all help us to make better decisions as a company. Abagail and Emylee want to make it really clear that not only do they not want to make all the decisions, but they actually believe that would be a really bad idea! That’s where conflict is necessary for the business to grow and thrive. Our new policies regarding encouraging conflict here at Team Boss Project Ever heard of artificial harmony? That’s what happens when the owner throws out a bunch of ideas, and the employees act as an agreeable audience. The motivations are good, but the effect is that you never end up saying what you really want to say unless you are the owner. Emylee and Abigail are no longer looking for consensus, they don’t need everyone to agree and back their ideas, but rather to disagree and commit! So, how do you, as a leader, create an environment where there can be healthy conflict? Ask the question, and then shut up! This leaves the necessary room to hear everyone else’s thoughts and opinions on the matter. The most crucial rule to follow for healthy conflict. A decision is better than no decision! An action is better than perfect action. It’s getting the ball rolling that teaches you what you need to do next. Generally speaking, this way of doing things helps us to stop things before they develop in the wrong direction. Critiques Abagail and Emylee experienced in art school helped us to manage feedback in our work. Don’t get 90% into a project before you send it through for feedback! It’s not personal, it’s a way to help everyone not to waste time.  Learn more about your ad choices. Visit megaphone.fm/adchoices
4/5/202235 minutes, 9 seconds
Episode Artwork

626: There's Never a "Good" Time to Make Radical Changes: Here's What to Do About It

There’s never a good time to make radical changes and you can always find a reason not to do something. But we’ve learned from experience that there is so much to be gained from pursuing opportunities, even under adverse circumstances. One of the things that inhibit us from pursuing growth and opportunities is the feeling that we wouldn’t be able to cope with these new changes in a healthy and sustainable way. We often feel this because we compare ourselves to others. But the truth is that you can never know the full story of someone’s success. You have no idea what’s going on behind the scenes or how their life really looks. One of the biggest things we’ve learned from building our business is the importance of a supportive team and designing a business that is flexible enough to accommodate you during the different seasons of your life. We discuss some of the difficult circumstances we’ve been in while building our business and how it motivated us to build a business that could adapt to our needs. We also share our advice and insights on how to change your mindset and start pursuing radical change. So make sure you tune in to hear how we’ve adapted to our circumstances and how we’re helping others do the same! Learn more about your ad choices. Visit megaphone.fm/adchoices
3/31/202243 minutes, 32 seconds
Episode Artwork

625: Bootstrap, Burnout and Beyond: The 3 Phases of Your Service Based Business

The things we hear all the time are either, “I’m doing all the right things but I don’t necessarily know what to focus on next. I don’t know which lever to pull next and I don’t know why I’m feeling so overwhelmed.” Or, “This is so fun and easy! How do I set up myself for success in the future? How do I maintain this and keep growing?” We find that everyone’s always trying to look ahead, yet what’s truly beneficial is understanding the phase that you’re currently in order to clock why things are going well, where they’re going wrong, and what you need to do to move into the next phase. What we forget is that pitfalls are inevitable and that, as things grow, there are going to be roadblocks, hesitations, and frustrations. We are all bound to feel stuck at some point or another. We want to assure you that this feeling is normal (and necessary) and that we can help you to get out of it! In this episode, we tackle the three phases we see every service-based business owner move through, fill you in on how we really feel about burnout, and share our greatest wish for every single service-based business owner out there. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/29/202247 minutes, 25 seconds
Episode Artwork

624: What Does Building a Life-First Business Truly Mean?

What kind of business are you dreaming of? Whatever that looks like, it is your choice! And you get to make that everyday. We’ve had a lot of people approach us asking for permission to pursue a life-first business, but the call is yours to make. Our lives are all so different and unique that we can’t prescribe the details of what a life-first business looks like for you, but we can offer you some hard-earned wisdom to guide you in creating a framework that works for you! We all have boundaries we need to put in place to fulfill the life-first structure to support you as you create the life that you want. It’s fully within your power to implement and enact a plan to achieve it, but you’ve got to make the call. While there’s never going to be a magic bell that tells you what to do, we’re here to help show you the way. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/24/202249 minutes, 23 seconds
Episode Artwork

623: If We Were Starting Over

Starting a business is a huge undertaking. And sometimes when we’re in the midst of building a company and struggling with a particular problem, it can be tempting to simply give up and start over with a new business. But the amount of work it takes to get a business off the ground is far more overwhelming than making changes to your current business. It’s just that it usually doesn’t feel that way because you’re not in the thick of things.   In today’s episode, we’ll be tackling the topic ‘What would we do differently if we were starting over?’. Tuning in you’ll hear about some of the mistakes we’ve made, what precipitated them, and how we’ve helped clients avoid the same pitfalls. It may seem like the things that worked seven years ago would no longer be relevant today, but we’ve found that’s totally not the case. Many of the most important lessons we’ve learned are ones we often need to be reminded of to help us solve current problems. So this episode has been really helpful for us too! Tune in to hear our lessons on scaling up, honing in on your talents, why we love collaboration, and so much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/22/20221 hour, 3 minutes, 13 seconds
Episode Artwork

622: 7 Positioning Mistakes to Avoid in Your Service-Based Business

We may be divided in how aware we currently feel in terms of how we’re spending our time, but one thing we can agree on is that we need to be mindful of it! So many mentors over the years have questioned how we’re utilizing our time and, for as many years, it wasn’t being used as effectively as it could be! As service-based business owners, many of us tend to wear too many hats, which prevents us from focusing on what we do best. We’ve personally been through a really unique season where we've been hiring a lot and we have more help than we’ve ever had! This has allowed for more time to rethink how we’re spending the time we do have, instead of simply filling it with the necessary tasks to keep charging on. Does that mean we’re working any less? Absolutely not. This is not a slow season by any means, but we have been able to dig into a time where we can be really intentional. In this episode, we discuss the importance of protecting your hours and being intentional with your time, the value of visioning, and the seven most common mistakes we see service-based business owners making. Tune in to find out what needs to shift in order for you to unlock future growth and move towards a life-first business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/17/202249 minutes, 7 seconds
Episode Artwork

621: Are Done-For-You Services Going Extinct?

There’s something in the air at the moment; so many people are questioning themselves and their businesses, and there’s a whole lot of very valid reasons for this (we are in the midst of a pandemic and heading towards a potential World War, after all). A lot of service providers have, as a result of these feelings of uncertainty and overwhelm, considered pivoting their business by adding different streams of revenue, changing their offerings, and so on. For anyone who is entertaining alternative ideas, we understand the allure, but we want to bring you back to reality and share with you what you should be doing during these challenging times instead!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/15/202243 minutes, 25 seconds
Episode Artwork

620: Myth Busting: Here's a Reframe for Beliefs That Might Be Holding You Back

If you are a service provider finding yourself in need of a little bit of a serotonin boost and you’re looking for a pep talk from your Biz Fairy Godmothers, this is the episode for you! We have some really valuable reframes for you; some shifts in thinking. We see you in ways that you perhaps don’t see yourself, and we want to share those insights with you. We’re going to share some really cool, kind, impactful things with you today, so prepare to be showered in words of support. It might make you feel uncomfortable and you may have a hard time accepting the compliments, but here’s the thing: it’s because we genuinely care! No one else is saying these things to you and it’s important to us that we pour back into you in the same way that you’ve poured into us over the years. We are ready for you to believe in yourself in the way that we believe in you. That means listening to the things we’re saying, truly taking them to heart, and allowing them to sink in and make an impact. Tune in to learn about the reframes that service providers need to hear right now and to find out what we see in you (it’s a lot!) so you can believe in yourself in new ways. Never fear, your Biz Fairy Godmothers are here! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/10/202240 minutes, 44 seconds
Episode Artwork

619: The Only Two Levers That Impact Your Profits and Time Spent in Your B2B Business

Many people ignore the things that can really move the needle in their businesses because they often seem deceptively simple. We want to help you understand these simple ‘levers’ and use them correctly, because we can guarantee that they will improve your business in more ways than one! In this episode, we let you guys in on the not-so-secret levers that will allow you to continue to prosper and create more profit in your business. Hitting ceilings of time and money are an inevitable part of running a business, but your ability to adjust the levers that talk about today is a superpower that you will always have.  Tuning in today, you’ll find out how to decide which of the two levers you need to pull next in order to increase profits or get more of your time back, how to start with a life-first mentality when shaping your offers and price, and the self-reflection questions you can ask yourself when you've hit an income and capacity ceiling, plus so much more!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/8/202230 minutes, 48 seconds
Episode Artwork

618: What You Need to Be Ready to Admit if You've Hit a Ceiling In Your Business

Today, we want to talk about what happens when you grow your own business only to wake up one day and realize that, although you’ve grown out of the ‘wearing all the hats’ phase and you’ve got all the right people and systems in place, everything still seems to be falling apart. You might still feel like you’re doing 75 million things and you have no idea how you got here or what you’re doing and you feel deeply ashamed that you don’t know how to fix it. We’ve met so many self-proclaimed entrepreneurs who are the CEOs of their businesses, yet they don’t really know what it means to fully sit in that seat, and part of the confusion lies in the fact that they are incredibly talented. We’re talking about people who have typically excelled in everything they’ve ever done! They’re so used to being the star and, suddenly, they feel like they’ve hit a ceiling. This moment of reckoning is inevitable, and it hits everyone at a different point. For some, it'll feel like an income ceiling and, for others, it might feel entirely time-related. For some of you, it might be a recognition that you need more help but you can’t afford it, or that you’re mismanaging the help you do have, have the wrong help, or you don’t know how to identify the help you need.  Essentially, at the root of all of this is, because you’re so smart, you’ve been able to effectively communicate enough of what you do to the outside world so that you can sell your service and expertise, package and deliver it, but you’re lacking the foundational business knowledge that it takes to ultimately scale your business! In this episode, we fill you in on the most important skillset for a CEO, the roadblocks that every industry expert consultant faces as their business grows, and what to do when you've hit a ceiling in your income or capacity, so make sure to tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/3/202243 minutes, 26 seconds
Episode Artwork

617: The #1 Shift We Implemented with Our Team in Order to Transfer Ownership and Delegate

The interesting thing about any mistake is that it’s not always detrimental when you do it at the beginning, but holding onto it can sometimes prevent you from future success! At a recent conference we spoke at, we were asked about some of the biggest mistakes we have made in our business; and one of the things we highlighted was structuring our business according to task-based activities, rather than bringing in a team of permanent employees with outcome-based deliverables.  It can be frustrating to hire a whole team of contractors and you still feel like you’re bearing the brunt of everything that keeps your business moving forward but, unfortunately, it’s also unavoidable! Until you make the move toward bringing employees on to share in your vision, this has to be the case. Sharing too much of that burden with your contractors can lead to burnout and inefficiency, especially as a woman-led business and, while we totally get that there are major problems with the ‘Rise and Grind’ culture, we believe it’s equally problematic not to do anything in your business. Unless you’re willing to drop some major capital at the risk of never seeing a return, you absolutely have to get involved. Stop comparing yourself to Jeff Bezos! You can’t compare your small business with the big guns in Silicon Valley because you just don’t have the same resources that they do. We encourage you to keep that in mind when you’re structuring your team and mapping out your own role. Creating outcomes for your employees is one of the most efficient ways to start this process. Not all metrics are quantifiable, which is why you have to be as clear about your expectations as you can. In today’s episode, we outline some of the small changes that can make all the difference and share some of the shifts we implemented in our own team in order to transfer ownership and delegate, so make sure not to miss it! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
3/1/202246 minutes, 49 seconds
Episode Artwork

616: Group Coaching vs. 1:1 Coaching vs. Done-For-Your Service: Which is Right for Your Business?

Something we feel is getting a little bit confused in the realm of being a service provider consultant, learning from other people, hiring contractors, having employees, and serving clients, is the question of how we serve said clients, how we learn, and how we get work done in our own business. The conversation around working one-on-one with people, using done-for-you services, and learning in different aspects by buying books, hiring a coach, or being in a group coaching program, all start to get a little muddy when we’re also service providers in that very business.  We want to clear this up and provide some perspectives and clarification on the buckets we see us providing, our clients providing, our clients hiring for, and really how things can be structured to have purpose within these different containers. Today, specifically, we’re talking about what the heck group coaching is and when it’s actually beneficial, versus one-on-one coaching and done-for-you services, both as a provider and the consumer. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/24/202240 minutes, 45 seconds
Episode Artwork

615: Introducing the Freedom Era: The Must-Attend Event for Industry Experts and Consultants

If you follow us on social media you may be aware that we have just announced our first virtual conference! While the conference will no doubt share some similarities with our online summits, we anticipate that previous attendees will be shocked by how incredibly different this experience truly is. One of the developments that we are most excited about is the fact the entire event will be live, giving us the scope to connect with attendees in real-time! We are also deeply aware that our participants are incredibly busy which is why we’re so proud that the entire conference will take place over the course of one day within four sessions!  We’re tremendously excited about the impact of this live event and the opportunity to foster a sense of community amongst industry experts, consultants, and CEOs! Head over to bossproject.com/conference to sign up! There will also be a special bonus day on March 30 for those who want even more. It comes at no extra cost, but you do need to apply! So once you’ve booked your conference ticket head over to bossproject.com/vip to apply for our special bonus day event! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/22/202229 minutes, 46 seconds
Episode Artwork

614: You’re Overpaying Your Staff: Here Are The Consequences

This is the second hottest take of a conversation we’ve ever had publicly! We are so passionate about this topic, and we really want to pass on this valuable information to you because we deeply care about you and your team! When the mistakes that we are going to talk about today are made, we know that it’s coming from the best of places, but because the future of your company is at stake, and because we care about that, we really hope you’re going to listen to this episode!  The fact of the matter is that you are most likely drastically overpaying your staff. We so often see owners hardly taking a salary for themselves, but then paying their staff six figure salaries. We also see people hiring super cheap labor. There is so much wrong with both of these phenomenons, but the good news is that there is another option!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/17/202247 minutes, 26 seconds
Episode Artwork

613: Why You Should Never Hire You 2.0

Today we are going to be sharing some thoughts and some hot takes about hiring! There are so many people out there saying all sorts of things that make our insides squirm, and we don’t want you to waste your time and effort on strategies that definitely do not work. We also got sucked into the sexiness of the idea of hiring duplicates of ourselves, so we speak from firsthand experience when we tell you that this is a BIG mistake!  When people get to the point where they know they need to bring on someone else, it’s usually because of one of two main reasons; either that they need to hire for a very specific role for their company, or they’re burning the candle at both ends and therefore if they hire “another me” they’ll be able to get twice as much work done, but if you keep listening you’ll understand why you should never hire another you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/15/202243 minutes, 22 seconds
Episode Artwork

612: What You Call Yourself Matters: If You're a Creative Small Business Serving B2B You're Missing This Shift

There’s a problem that we’re seeing in this space and it’s causing people to miss massive opportunities! You’re losing out on revenue and you’re losing out on tapping into familiar industry terms, and so much of this can be solved by simply re-labeling who you are to become well-known to the rest of the world. For years, small business owners, especially those in the creative space, have continued to label themselves as such. “I’m a small business owner”, “I run a small creative business”, “I’m a creative entrepreneur”, we’ve seen these terms run rampant.  But the thing that is missing right now in this space is that you are not utilizing terms that the rest of the world recognizes and already uses and, because of that, you’re missing out on business. If you have previously identified as a creative small business owner, especially those of you who are running a B2B service-based business helping other small businesses, we have an uplevel for you. We can change the game! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/10/202234 minutes, 55 seconds
Episode Artwork

611: Driving Your Team Forward with a CEO Workcation

When we first decided to take a workcation, there was no way of knowing just how beneficial it would be. We have always added in times to do planning sessions and pin down what we want, but what we have learned is that creating a dedicated time to make sure it happens is so, so important. The only way for our business to move forward in the past was for us to hop on the phone with one another, and brainstorm ideas. But as our roles have shifted, this hasn’t happened as often. That’s why we’ve carved out CEO time on our to-do list, to help us have the correct focus.  We’ve all spent so many years working for businesses that are not structured well, not managed well, and that took all the lessons we didn’t like and implemented them in the workplace. This is the extreme opposite of many of our efforts to create flexible environments that take into account all of our humanity. But what we’ve found is that the answer lies somewhere in the middle. Not having boundaries or expectations doesn’t help anyone either! To us, knowing that we had the time to think and brainstorm without boundaries, but also adding boundaries to make the follow-through inevitable, was everything! It’s so important to add enough momentum to make sure that you achieve what you’re hoping to achieve. When you take incremental steps, it doesn’t feel like you’re eating the whole pie at once! Our main takeaways from the experience were that there’s a difference between the conversations that are had within leadership and team meetings, and within the room where it’s just you and your business partner. It’s so important that this happens periodically for the good of the business. That’s the high-level stuff that moves everything forward. If you’re not ahead of your people, they’re not going to know where to go.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/8/202244 minutes, 18 seconds
Episode Artwork

610: January 2022 Recap: The BIG Shift, Our Team of Ten & What's About to Disrupt the Service Industry

We’ve had a very special kick-off to 2022. Not only is our company expanding, but we are also making big shifts in our business and how we lead our teams. While hiring new team members has its challenges, it’s still been an incredibly exciting time. With our shift from contractors to full and part-time employees, we have had an unprecedented opportunity to intentionally build our team culture and empower our employees with a transfer of leadership to various departments!  Our growth as a company has also brought about a change in business needs, particularly when it comes to productivity and organizational systems. Tuning in you’ll learn about the new organizational system we’ve been working on and how it will elevate your offerings. If you’re a fan of what our previous offering Trello for Business brought to the industry, you’ll love what we have in store for you! To learn more about how we’ve been leveling up our leadership skills, as well as exclusive insights into our new offering, make sure you tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/3/202247 minutes, 26 seconds
Episode Artwork

609: Slowing Down to Speed Up: The Mindset & Boundaries Required for Growth, Plus Your Opportunity to Work with Us

With all the conversations we’ve been having about learning, scaling, and unlocking new strategies for your business, people have started to worry about how they are going to find the time to add something else to their plate. You may really feel that learning something new will be beneficial to your business, but the thought of doing that when you’re already overwhelmed can be extremely daunting.  But the thing is, it’s mentally taxing to be a human in the world right now, and learning strategies that will help you better manage the hustle and grind that you’re on is one of the best ways to grow! If you’re feeling overwhelmed, this episode is for you, because we’re going to provide you with some mindset and business benchmarks to help you gain some clarity on what you should be focusing on right now!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
2/1/202235 minutes
Episode Artwork

608: The End of The Girlboss Era and What That Means for the Service-Based Industry in 2022

This episode is inspired by a 45-second TikTok we stumbled upon about what’s going on in the online business world. We specifically loved the phrase, “We’re at the end of the Girlboss era” because, honestly, we couldn’t agree more! Today, we talk about what the landscape of online business looked like five or six years ago, what it’s looking like in 2022, and why we think there is so much more access and opportunity than ever before. However, it is going to take a shift! We are in a new season, we are in a new world, and people have different expectations. Let's take it back in time and investigate what the Girlboss Era is, what started it, and why we think it’s on its way out! We take a look at the radical shift required to move forward in business and as a society, the realization required to shift your mindset, and where we really and truly hope the online business world isn’t heading! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/27/202238 minutes, 36 seconds
Episode Artwork

607: December 2021 Recap: Hiring, Choosing the Right Mentor and How to Build Intentional Time Off

December 2021 may have been the busiest and most strategic December we’ve ever had on record! Although we only took three days off this month, which is a huge deviation from how we normally run things, we’re extremely excited about how all our planning and purpose in December has set us up for a great Q1 in 2022! While it was tough having such a busy December, it was all with very particular goals and intentions in mind.  So much of our decision-making came back to growing our organization and looking at new employees and the positions that need to be filled as we continue to grow and scale. We had a lot of hiring decisions in the works, which formed a big part of our top priorities in December, but they were all 100% worth it. Luckily, because of the way we set things up in December, Q1 of 2022 is set to be the most intentional Q1 we've ever had! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/25/202255 minutes, 21 seconds
Episode Artwork

606: Work Less Hours In Your Service-Based Business by Eliminating These 3 Huge Time Wasters

One of our biggest pet peeves is watching people let their time escape from them. Time is our most valuable resource, yet it is the thing that we see people giving away freely all the time. In today’s episode, we are going to talk about the three biggest time wasters that really hold service providers back. It is possible to work less while earning more at the same time!  There’s a mindset amongst many business owners that if they’re not busy, they’re doing something wrong, but that couldn’t be further from the truth. There are always going to be moments where you’re feeling frazzled and overwhelmed, but that doesn’t have to be your reality all the time. If you listen to this episode and resonate with what we’re saying, go to bossproject.com/incubator to sign up for our How to Double Your Income Working Less than 20 Hours Per Week workshop; you won’t regret it! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/20/202246 minutes, 4 seconds
Episode Artwork

605: If You Want to Grow Your Service-Based Business Don’t Make This Huge Mistake

The opinions we share in this conversation might make you uncomfortable, and that’s okay! Today’s show addresses one of the patterns we’ve seen emerge among our clients: their goals are amazing, but the path they intend to take to get there keeps them playing small. We’ll brainstorm with you, regardless of how you intend to move forward, but we do have some hard-earned insights that suggest that staying focused on the skillset you have and knowing your value can lead you to a place where growth becomes potential. You CAN find the time and money freedom you’ve been dreaming of; it’s never too late to get back to your zone of genius, or to change, transition, and pivot to work on what you should be working on! We’re here to give you the tough-love talk you may need as a one-to-many model business owner. It’s so important to continually ask yourself what it is that you want out of what you’re doing. Once you’ve done that, you need to do the math! We can’t tell you what to believe, but your audit of what you’re already doing certainly can. We’ve made mistakes along the way, and we want to help you avoid the same ones we made, which is totally possible. You can carve out a way forward that leads to your growth rather than inhibiting it! Here’s how. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/18/202232 minutes, 5 seconds
Episode Artwork

604: Strategically Choosing to Build a Business with Less Profits in Pursuit of Financial Freedom

Let’s start by saying it’s okay to be wherever you find yourself in your financial journey! This one’s for those of us who are working our faces off on the back end, and not seeing this translate to profits. Maybe you’ve already identified your first baby step to start working towards your goal. Today’s episode is about identifying your goals, and putting them into action. We’re here to equip you with the tools you need to put those steps into action with a long term goal in mind, from identifying what you want out of it, to learning what you need to learn to grow a healthy business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/13/202242 minutes, 50 seconds
Episode Artwork

603: Uncovering Your Relationship with Money and Identifying what Financial Freedom Looks Like

We've been hearing the term 'financial freedom’ a lot within our community within the past year. But what does that mean and how do we achieve it? Too many people are looking at financial freedom in the wrong way; it’s not something that you suddenly wake up with one morning, there are various milestones along the journey. In today’s episode we’re going to break down what these milestones could look like for you, and what you should avoid while seeking financial freedom. Boss Project is here to serve you, and a major part of our personal mission is to help you achieve financial freedom so that you can reach your big goals and thrive! We’re not here just to teach you how to make more money, we want to give you the financial education necessary to build the life you truly want! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/11/202244 minutes, 12 seconds
Episode Artwork

602: Where Boss Project is Headed in 2022

The new year is fast approaching, and with it comes excitement, planning, and a whole of strategizing! We want to take all the things that worked so well in 2021, and carry it over into 2022. One of the biggest changes we’ve experienced in the last 12 months, is taking on a host of new full-time employees and growing our team! Soon, our full-time employees will even outnumber our regular contractors! It’s been really exciting expanding our business family, and we’ve learned a lot in the process. To prepare for 2022 we’ve brain dumped all our anxieties and aspirations for the coming year onto paper, and blocked out our calendar accordingly. This is the biggest team we’ve ever worked with and we’re excited to take a far more structured approach to scheduling time-off, holidays, and blackout days. We’re taking everything we’ve integrated into our lives about how we run our business and are passing it on to the team. To learn more about our trajectory for 2022 and how we’ll be growing our business, tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/6/202231 minutes, 13 seconds
Episode Artwork

601: The Results After a Year of Rest - 2021 Recap

A year is a long time, and you forget some things that happened throughout the year. We consistently overestimate what we can accomplish in a short period of time, and dramatically underestimate what we can achieve in a long period of time. A lot can happen in a year! We’re taking a walk down memory lane to discuss the things that have happened throughout the year! While we feel mostly like the same people, we’re coming from a different starting point at the end of 2021 than at the beginning. There’s some irony to the decisions we made this year. This year, we decided not to grow, but to maintain the business that we had. We needed a breather. Despite that being true, we grew topline revenue by nearly 20%. The lesson? We don’t give rest the credit it deserves! That period of rest was a lot more significant than we give it credit for and it’s prepared us for easily the busiest year we’ve ever had. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
1/4/20221 hour, 5 minutes, 44 seconds
Episode Artwork

600: November 2021 Profit Report: Creating Real Sustainable Income and Dissecting Our New Growth Trajectory

Welcome back to another profit report! We’re going back in time to talk about November 2021. We’ve been doing these profit reports for over two years, and we can’t believe how time has flown by! For those who are new to the profit report, in these episodes, we offer a breakdown of our strategies and decisions, as well as insights into how money moves around within a company like ours. It allows you to gain an informed perspective on what it looks like to grow a company of our size, and hear insider conversations about things like healthy profit margins and expenses. Today, we talk about our launch in October and how it has affected our November profits, including recurring revenue from people who made purchases in October. We unpack some of the exciting changes we’ve made, particularly when it comes to budgeting and reimagining how we’re going to continue to grow and scale. You’ll also hear about why a lot of this comes down to hiring and how we make decisions around that based on projections of client needs and outcomes. Tune in for a detailed breakdown of our profit report, insights into our goals for next year, and why we are so excited to grow! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/23/202147 minutes, 10 seconds
Episode Artwork

599: Creating Benefits to Attract Top Talent

This week on the Strategy Hour podcast, we discuss how to create benefits that will attract top talent while also allowing your company to thrive. Running your business can often put you in situations where you have to compromise, but that doesn’t mean those compromises have to be permanent. Once you reach the point where you can take on new staff, you can begin to ask yourself what benefits you can offer versus what you want to offer. It won’t happen overnight, but setting out goals that build towards your vision for your company can be incredibly motivating! Hiring new staff can come with a series of unanticipated costs outside of their salaries, like taxes and opening new 401K plans. While it may seem overwhelming at first, a little planning goes a long way. We’ve benefited greatly from having expert consultants advise us on how to take on new hires, from accountants to help us with cash flow, to HR’s advice on how to structure maternity leave and healthcare benefits. It’s been incredibly exciting entering this stage of our business, where we can grow our work community and set goals for how we can support our employees in every aspect of their lives! We fully believe that you are so much more than your job and your career, and we want to support all those elements from family, to friends, to health and alternative medicine.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/21/202142 minutes, 49 seconds
Episode Artwork

598: The Shift that Doubled Our Business in 4 Months

We have to get creative about how we manage human resources within a completely digital team that is just growing and growing! It’s been the wildest 6 months. You will go through seasons of your business where you are very sure about what you want and what you don’t want, but remember that you have the right to change your mind. What we wanted two years ago is not at all what we want right now, but we’re not mad about it. When you change your mind about something, it’s probably because you have learned more, have more confidence and more skills, and that is nothing to feel bad about! This episode is all about the mindset shift which led us to change something in our business that caused an unprecedented level of growth!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/16/202135 minutes, 27 seconds
Episode Artwork

597: The Importance of Quality Control and Playing to Strengths with Jared Pumphrey

This week, we have a very exciting episode with Emylee, Abagail, and Abagail’s partner, Jared Pumphrey, who joined the team earlier this year as Boss Project’s Marketing Manager! Join us as we dive into what Jared’s role entails, how it has impacted our business, and how he has no idea how we managed before we had someone dedicated to running the day-to-day operations. Tuning in, you’ll also find out how to set boundaries for a healthy marriage when going into business with your spouse, as well as what Jared and Abagail love about working together. Jared unpacks the importance of having an internal system for quality control and why, if you're the last person who did something to a document, you can't verify that it's perfect. Later, we reflect on how a team can thrive when they are allowed to play to their strengths, what that entails, and how you can go about helping them operate in their zone of genius. We cover a lot in this episode, from why we decided not to outsource our marketing to finding your strengths and the importance of customer experience, plus SO much more, so make sure to miss this insightful and informative discussion! Feel free to reach out to us on Instagram @bossproject if you have any questions. We would love to hear from you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/14/202138 minutes, 11 seconds
Episode Artwork

596: How Our Team Prepares for Holiday Time Off (Steal These Strategies)

In this episode we’re talking all things holiday and work and productivity and delegation and organizing and all of that good stuff! If you haven’t listened to any of our previous episodes about taking the full month of December off, we highly recommend that you go do that. But today’s episode is going to be a little bit different, because our business looks a little bit different now. We’re going through a different season in our business, so we aren’t taking the full month off like we have done in the past, we’re still going to make sure that we enjoy our holiday season!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/9/202132 minutes, 14 seconds
Episode Artwork

595: Setting Boundaries and Growing Confidence with Megan Reed Part 2

Part 1 of our conversation with Megan involved a discussion around the difference between self-care and treating yourself (and what this means for you as a business owner) and how to really step into your identity as a person and figure out what fills you up. We ended the last episode by touching on the confidence realm; confidence allows us to do so many things in life and business.  Today, for part two of our conversation with Megan, we’re going to continue on this confidence theme and also get stuck into our very favorite ‘B’ word of all time; boundaries! Boundaries look different for everyone, and can be continuously redefined as you grow and change as a person. Nobody knows what’s going on in your head, and setting boundaries is a way of protecting your energy, your wellbeing, your personal safety, and so much more. Join us today as we spill all the beans on boundaries!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/7/202136 minutes, 51 seconds
Episode Artwork

594: The Difference Between Health-Care and Self-Care as a Business Owner with Megan Reed Part 1

Our guest today, Megan Reed, is one of our new client success coaches inside the Incubator. She works alongside our clients to really uncover some of the mindset work that's necessary to take you to the next level. Her background in design makes her a really valuable player. Today we’re going to be talking about the beliefs that you have about yourselves, and some things you need to be working through.  We don’t often tackle the topic of mindset on this show, or with our clients, because that isn’t our field of expertise. So we decided to bring someone on who really knows what she’s talking about. The reason why we wanted to cover this topic is because of the responses that we received to a question we asked on our Incubator intake forms. “How do you like to treat yourselves?” was the question, and the answers basically ranged from, “I don’t know,” to “I don’t treat myself.”  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
12/2/202142 minutes, 54 seconds
Episode Artwork

593: October 2021 Profit Report: Increasing our MRR by 77% in Less than 7 Days

We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes taking on clients for our business incubator! Our business was working. We could have successfully continued with our existing plan. Instead, we made an intentional move, looked at what we wanted to do, saw that the mission was the same as when we started, and then asked ourselves how we could achieve even more of that! If you can focus less on what you want and more on the problem you are actively solving for your audience, the doors will open. Your business should take care of you, NOT drain you! We want you to know that where we are today is the result of having a full staff of people, an audience in the millions, and six whole years of hard work, which is why we are sharing some insight into our hiring process, the art of simmering, our desire to take on clients again, and so much more in our October profit report for 2021! Join us today!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/30/202154 minutes, 56 seconds
Episode Artwork

592: Exiting Corporate and Stepping Into Building YOUR Brand and Business with Shaunda Head of SHH Creative

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digital marketer who helps women align ALL THE THINGS in their brand so that their brand message can impact more powerfully! We chat about Shaunda’s experience of building her expertise in corporate institutions and the challenges of the transition between that world and going out on her own. Shaunda also shares the process she went through to uncover who she really is, rather than who she was when she was working for someone else. A lot of our clients are in the same position; you guys are highly skilled, you know your shit, and you can serve people in incredible ways, but figuring out how to do that outside of someone else’s umbrella can be what is holding you back. This episode will give you some amazing ideas on how to rebrand yourself so you can step into who you truly are, so make sure to join us today to learn more from the amazing Shaunda Head! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/23/202141 minutes, 12 seconds
Episode Artwork

591: Getting Clear on the Service You Offer: Why Niching isn't Always the Answer

To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we’re about to dive into all the details of this tricky decision! Whether you’re a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there are benefits and drawbacks to both choices.  We’ve seen plenty of businesses overcomplicate their offerings out of a desire to help the client. Typically folks get into business armed with an expert skill set that serves both them and their customers. But once they’ve spent some time working with their clients, they begin to increase their offerings because they recognize a growing number of services that their clients need to have addressed. The problem that usually arises from this is that it becomes difficult to create consistent processes because you’re constantly jumping from one thing to another, which creates mismanagement in the back end of your business. We’ve given this issue a lot of thought so tune in for our thoughts on how you can simplify your offerings while also ensuring that your business continues to flourish! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/18/202134 minutes, 3 seconds
Episode Artwork

590: Passive Income Doesn't Exist (Here's What to Do Instead)

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elusive idea that they want to earn a passive income. In other words, they want to earn money in their sleep.  There is a version of this that does exist, and we’ll happily share that with you, but passive income isn’t what you think it is. If you believe that if you’re not chasing passive income then you’re doing business wrong, you need to listen to this. The way passive income is framed in the online industry is toxic, and can cause you to miss out on so many great opportunities. We know that passive income sounds like a perfect scenario, but today you’ll hear why it’s really not all that cracked up to be! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/16/202137 minutes, 49 seconds
Episode Artwork

589: Unpopular Opinion: The Toxic Behavior That is Rampant Inside the Business "Education" Industry

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re going to hear all about in today’s episode. Do you guys remember that show called Celebrity Deathmatch? That’s what we’re doing today, but we’ve got “serving” and “marketing” in the ring. We are furious on behalf of our clients because of how they have been manipulated into wasting so much of their time and money.  Today, we’re going on record to say that the business education industry is rampant with marketing pros trying to teach other people to be marketing minions instead of actually teaching foundational business concepts that don’t change. Marketing is in our blood, so we get the desire to do this, but marketing is not the key to success. Hear us out.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/11/202134 minutes, 21 seconds
Episode Artwork

588: How to Hire a Personal Assistant and Delegate Tasks Strategically

When we first began to consider that we may need personal assistants, we discovered that we had some unexpected, and somewhat complicated, reservations. While the extra help would certainly have been welcome, we had a tough time justifying the hire in our minds. Hiring an assistant brought up an unexpected amount of mind junk, from outdated notions around a woman’s role in the house to Emylee’s very personal experience of her mom and nana owning a cleaning business, and it just seemed impossible to align the hire with our values. Add to that the terrible depictions of personal assistants that you saw in movies like The Devil Wears Prada, where PAs were always repeatedly degraded by their bosses, and the idea of hiring a personal assistant could easily make you feel like a monster.  It took us months and years to finally process and overcome these limiting beliefs and ultimately make one of the best decisions of our careers! Not only was hiring a personal assistant much more affordable and manageable than we expected, but we hadn’t anticipated the amount of freedom, peace of mind, and brain space it would give us! No matter where you are in your career, hiring a personal assistant is likely a much more achievable goal than you realize. In this episode, we break down how we chose to get a personal assistant, the process we used to prioritize our needs and reflect on how our personal assistants impacted our lives. So let’s dive in! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/9/202134 minutes, 31 seconds
Episode Artwork

587: A Bookkeeper's Perspective on the 1:1 Vs. 1:Many Business Model with Parker Stevenson

Put your socks on, pour a fresh cup of coffee and tune into this conversation with Parker Stevenson. If you’re a service provider who wants to make more and work less, today’s episode is for you! It’s not that we’re comparing one business model against the other, but rather, we’re considering an informed perspective on the 1:1 and 1:many approaches to business. Scaling as fast as you can is always preferable. But delivering the best service you can, rather than offering absolutely everything, is far more achievable within a 1:1 model than a 1:many. Producing a great experience is more important than having a marketing strategy, because there’s no more powerful tool than word of mouth and referral!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/4/202146 minutes, 56 seconds
Episode Artwork

586: How High Earning Service Providers Manage Their Clients

It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing. The perception is that everything is running super smoothly and that they are acutely aware of exactly what they need to be doing at all times. That they are solely focused on their zone of genius and that they've made no changes to the backend of how they run things. This is most definitely not the case.  If you’re feeling a sense of inadequacy or frustration, you are not alone. We’ve noticed plenty of instances where service providers are landing great quality clients, and are providing stellar services, while also dealing with a tremendous amount of haphazardness behind the scenes. There’s also the added pressure of feeling like you need to protect your clients from the messy middle of your business because you want to seem polished and professional at all times. And while these service providers are doing a really good job of faking it, this way of doing things is not at all sustainable, especially when it comes to your health and mental health. As service providers, we often don’t fully comprehend what will happen as our businesses grow. There's an ever-growing pile of admin and clerical work, as well as marketing and content production, not to mention everything else your business relies on. But what if you could eliminate this problem by creating a system and eviscerating unnecessary work? That’s where we come in. Throughout our careers, we’ve gained tons of experience and insight into creating a system that works! So let’s get straight to it! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/2/202138 minutes, 10 seconds
Episode Artwork

585: September 2021 Profit Report: Growing Our Membership 26% in Revenue in 30 Days

We’re taking it back to September! It feels weird, but we’re going to recap all of the amazing, incredible things that we did in the month of September so that you guys can get a little peek behind the curtains and get to understand what goes on in our brains and why we do the things we do. September was only last month, but it feels like a lifetime ago because we have been moving fast and furiously at team Boss Project. We’re excited to dig into not just the numbers, but everything that has been going on behind the scenes. It doesn’t make sense to only talk about what happened, and not about how it affected revenue and profit, or to just talk about revenue and profit and not about what actually made it happen. We think it’s really important to talk about both, and there aren’t enough conversations going on about truly how much it costs to run a service-based business, so today we’re going to lift the veil! We’re going to try and answer every nosey question you’ve ever had about costs, and if we don’t cover what you want to hear, you can always DM us, we’re totally transparent about our business!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com! Learn more about your ad choices. Visit megaphone.fm/adchoices
10/28/202139 minutes, 39 seconds
Episode Artwork

584: Unpopular Opinion: Courses & Digital Products are NOT the Fastest Way to Double Your Income

This episode comes with a bit of a trigger warning. We're both feeling a bit nervous about this one, which has never happened before. It's based on the conversations that we have privately with each other when we see peers, clients, and students making the wrong assumptions about the topic that we're going to talk about today. We decided that we're doing a disservice by only having those conversations privately. What lights us up is to impact others and to change their lives and to have small business owners be financially and soulfully fulfilled, and to do that we feel that we have to share our take on this. If this conversation doesn't apply to you, you can skip it. If you are already crushing it and your business is made up primarily of courses and digital products and you're thriving and meeting your financial goals, then this conversation isn't for you. However, if you started as a service-based business owner and have added on courses and digital products and you have struggled financially and stressed yourself out because of it, then this episode is most definitely for you!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/26/202135 minutes, 27 seconds
Episode Artwork

583: The 3 Biggest Time Wasters Holding Service Providers Back From Working Less Hours in Their Business

Time is our most valuable resource, because it is so limited, and yet is the thing that we see people giving away freely all the time. In today’s episode we’re going to talk about three giant time wasters that are really holding service providers back from working less in their business. It is possible to work less, and it is possible to make more by working less! Feeling frazzled and disconnected are such common experiences that people have started to think this is normal, so they keep doing it. We want you to know that this doesn’t have to be your reality. When we accepted that there are going to be different seasons and phases and iterations of our business, we were able to let go of the pressure of finding perfect solutions to our problems, and find peace in the fact that things are constantly evolving and that’s okay!  If you feel like you don’t have enough time, we’ve got a training course that is just for you. We’re going to teach you how to double your income by working less than 20 hours a week. This is something we’ve perfected, so we are speaking from experience, and trust us when we say this is something you don’t want to miss! Go to bossproject.com/incubator to sign up.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/21/202145 minutes, 57 seconds
Episode Artwork

582: The Single Mindset Shift You Need to Double Your Income in the Next 12 Months

Whenever we hit a big milestone in business it can make us nostalgic for the earlier days of our career when we were just starting out. It can make us reflect on the type of advice we would give a younger version of ourselves, even if it’s just little nudges about how to shift your mindset or attention. This summer Emylee celebrated the 10th anniversary of owning her own LLC! This type of milestone has made Emylee look back at her younger self and consider the type of advice she would give to a young, baby Emylee, especially when it comes to mindset shifts. Another major milestone this year is the sixth birthday of Boss Project being in business! All of this has caused us to reflect on the major mindset shifts that we have experienced in business and how they have helped us.  The cool thing about mindset shifts is that it’s not just for folks who are starting out. It can have a drastic impact on anyone at any stage of business. We often think that these changes matter more if you’re just starting out, but we’ve seen it make a huge difference to a range of folks who were feeling stuck in their business at one point or another. Whether they had the clients but were utterly short on time, and couldn’t imagine how they would manage to double their income, or they were making good money, but were also so miserable that they were on the brink of giving it all up. That is why today, we’re taking a look at the top mindset shifts that are necessary for you to double your income in the next 12 months. Because we believe explosive growth is possible for anyone willing to adapt and institute these changes. And so often it starts with a mindset shift that centers on self-belief because you have to believe in yourself first before you're willing to convince anyone else of what you're doing. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/19/202131 minutes, 30 seconds
Episode Artwork

581: There are Opportunities Even in the "NOs" with Rachel Dorsey

We want to help you all to make room in your life for great connections and perfect alignment! If you need to be empowered and equipped to say no more frequently both professionally and personally, today’s episode is for you! We can’t wait to give you some actionable strategies and real life tips on how to create more opportunities to say yes to better things. Today’s guest, Rachel Dorsey, owner of RAD Virtual Support, works in management and support roles for small business owners all the way up to multi million dollar digital enterprises to help working professionals to maintain work life balance that actually works.  During today’s episode, we discuss how people pleasers are often hesitant to say no because they actually want to say yes, but are often physically incapable of adding a yes to the list. You’ll hear why Rachel considers agreeing to too much to be a mindset issue, and why she urges listeners not to take ‘no’ personally, but to understand that it points to a misalignment that the other person has identified before you. We touch on how childhood and human design impacts your relationship with opportunity and rejection, and Emylee and Abagail share a real life example of how a ‘no’ that was disappointing and awkward in the moment, turned out to be just the right thing. Be encouraged that your next better opportunity is just around the corner, and receive some epic tools on how to establish boundaries to make way for your best fit in life today.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/14/202145 minutes, 38 seconds
Episode Artwork

580: The #1 Thing Service Providers Shouldn't Do If They Want to Grow

This week we dive into the top missteps we see businesses making when they want to grow. Side effects may include: burnout, overwhelm, stress, shutting down your business, getting a full-time job that you hate, or not reaching the income goals that you say that you want to achieve. We’re here to interrupt that vicious cycle and get a fresh perspective on exactly what’s causing these troublesome symptoms in your business!  The difficult truth and the number one problem for so many business owners is that they have diverged from an alignment with their business and the skills they’ve spent years crafting and honing in on. And if they didn't stray so far from where they began, then they would reach their goals so much faster! If this sounds like you, don’t worry, you are not alone! Almost all the prospective business owners we’ve spoken to have a misguided notion of what it means to leave their jobs and start a business. More specifically, what pursuing a digital-based offering with a low ticket item and a membership structure truly entails. In our conversation, we get into the popularity of this approach, how online education doesn’t paint the full picture and how you should be changing your mindset to achieve the growth you want for your business. Make sure you tune in to hear it all and see the full picture! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/12/202131 minutes, 54 seconds
Episode Artwork

579: How to Make REAL Friends as a Business Owner with Danielle Jackson

This episode is about friendships; how you make them, how you keep them, how you maintain them, how you can be a better friend, how you let go of old friendships. Every question that you have felt uncomfortable asking about how to make friends in the online space or in the real world space is going to be answered on today’s show. Today’s guest, Danielle Bayard Jackson, from BetterFemaleFriendships.com and host of the Friend Forward Podcast. She is on a mission to help women business owners create and maintain better friendships as adults. You’re going to want to listen to this episode multiple times because you’re going to get so many actionable steps to take. We’re excited for you, as well as ourselves because we’ve experienced the loneliness that comes from knowing a lot of people but not having deep connections with them. We hope that so many friendships are made because of this episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/7/202149 minutes, 26 seconds
Episode Artwork

578: How to Become the Creative Director of Your Service Based Business

Today we want to talk to all of you amazingly talented, creative people, who miss doing the thing they actually started their business for. We know that so many of you are crushing it, you have no problem landing clients, you are super busy, yet you feel like you’ve moved away from the thing that you really love doing. We want to let you know that you can step out of that, you have so much potential to grow into that creative director seat. Often, CEO status feels not totally in alignment for a lot of service-based businesses. Not that you don’t want to run a company of high calibre, but you still want to be delivering on the service, and oftentimes being in the CEO seat means that you don’t get to do that anymore.  We’ve been there, we know how it feels to not feel connected to what you’re creating anymore, but what we’ve realized is that that is the most sacred space for a creative service provider to protect so we’re on a mission to make sure that you all know how to protect it!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
10/5/202141 minutes, 17 seconds
Episode Artwork

577: Using Your Thoughts to Transform Your State with Tracy Litt

Welcome back to The Strategy Hour Podcast! This week we get together with the multi-talented Tracy Litt: a mindset coach, spiritual advisor, rapid transformational hypnotherapist, best-selling author, and TEDx speaker. She is the founder of The Litt Factor, a company that supports high-achieving female leaders and entrepreneurs to understand and leverage their personal power. In our conversation, we delve into the life-changing effects of leaning into ease and finding calm. We unpack how the spiritual elements of your humanity impact not only our thoughts but also your potential business growth. While the format may be a little different from our typical show, we encourage listeners to take it as an opportunity to relax and lean in! Tuning in, you’ll be exposed to tangible takeaways for you to focus on getting more in touch with who you are and making life just a little bit calmer. We also discuss the transformational power of painful events in life, what it means to allow yourself to connect to your higher self, and how it can transform your life and your business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/30/202143 minutes, 46 seconds
Episode Artwork

576: August 2021 Profit Report: Here's How We Increased Our LTV by 33%

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in August. It was a whirlwind of a summer! In today’s episode, we’re going to give you the scoop of what’s happening in our business in a way that doesn’t make you feel like you get “comparisonitis,” because there’s nothing worse than that. We approach these profit reports from a strategy perspective and what works for us, and we share achievable percentages which will allow you to look at your own business and decide what does and doesn’t make sense for you.  We started doing profit reports almost two years ago, and these involve us talking about profits and percentages and our goal of achieving a certain profit for our business. If you go do a binge listen of all of the profit reports we’ve done so far you’ll get some great insights into our business and our brains. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/28/202141 minutes, 13 seconds
Episode Artwork

575: How to Prepare Your Business to Sell (Even If You Don't Want to Sell It) with Gwen Lane

Today on the podcast, we have Gwen Lane, who has been through quite the evolution. She was a digital marketer turned lifestyle blogger and is now the founder of a Seven-Figure Influencer Program. She helps content creators and influences monetize through premium partnerships and digital offers. She has worked with crazy brands over the years, and she's also sold her business. Gwen breaks down two strategies: one where she sold her business that she started as a side hustle blog and what it means to be an influencer, what it requires to be in that space, and more. You're going to learn so much from Gwen.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/23/202141 minutes, 10 seconds
Episode Artwork

574: Building a Hybrid Modeled Business

Today we’re talking about what it is like to start to view your business through a new lens, specifically the new lens that we’ve been looking at our business through; the hybrid. What is a hybrid business model and how does it infiltrate into all the areas of our business that we’re running? Our hybrid thought process is something that has shifted how we view our business, from looking at each piece separately to understanding it as a coherent whole. A lot of this new thinking centers around our approach to hiring people and managing their roles, as well as our own roles, in our business. As you guys know, when we learn or uncover something we like to immediately turn around and workshop it here on the podcast because it helps us wrap our brains around it. We are by no means at the point where we have a complete understanding of what our hybrid business model means, we’re still at the early stages of discovery. It’s important for you to have context so you need to hear a bit of the background and how a late-night moment allowed us to open our eyes to the value of a hybrid model. So, join us on the journey!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/21/202135 minutes, 31 seconds
Episode Artwork

573: 5x Our Affiliate Income Using SEO Strategies with Meg Clark of Clapping Dog Media

Welcome to another action-packed episode of the Strategy Hour Podcast! Our guest today is Meg Clark, the owner and founder of Clapping Dog Media, where she is the master of growing organic traffic. Using a combination of data, proven techniques, and years of experience, she attracts web visitors that not only stick around, but turn into paying customers. Simply put, she connects the dots of data to get your business found! During this conversation, we pick her brain about structuring your content to work for YOU and actually make you money! Get your notebook out because, today, Meg shares plenty of actionable strategies to help you do just that. Listeners will learn powerful SEO hacks to make your content worthwhile and convert to actual dollar bills, the secret to making Google happy even after changing your niche or what your business offers, and the most surprising thing we learned about traffic and what we're doing about it. We can’t wait to see how her strategies help to transform your business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/16/202147 minutes, 43 seconds
Episode Artwork

572: Death to The Integrator: The Role that could Kill Your Business

In this week’s episode, we take a look at the role of the integrator in online businesses. We discuss how the role has come about, what exactly it entails, and how hiring the wrong integrator places your business in jeopardy. While the role has gained significant traction in the last few years as a necessary step for any expanding online business, there are also some serious pitfalls that need to be considered!  When considering whether you should hire an integrator it’s important to ask yourself two key questions: First, identify what you are hoping to gain from your new hire. Do you perhaps feel like it will free up your time? Second, ask yourself whether there are other, more effective ways to get those benefits. Perhaps you could free up your time by delegating more work and automating systems that you are doing from scratch unnecessarily? Instead of hiring an integrator, this could be an opportunity to optimize your operations and give your staff the opportunity to take a more active role in your business! If you've been considering getting an integrator and are looking to maximize your time while also scaling your business then this episode is for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/14/202131 minutes, 6 seconds
Episode Artwork

571: What's Working in Paid Ads and Our Hot Take on Reality TV with Tony Rulli of Intentional Spark

If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year and the changes are usually not so significant, this year is different; because of some really big Apple changes, the game kind of did change, and we now have to think about a whole lot of new things when it comes to paid advertising. In this episode, we are joined by Tony Rulli, co-founder of the digital marketing agency, Intentional Spark. We had Tony on the show once before, during the peak of the pandemic (Episode 414 for anyone who wants to go back and listen)!  Today, Tony is going to be going over what those changes actually mean for marketers and advertisers and he’s going to share his best recommendations for how to not necessarily combat those changes (because you can’t really) but how to still get the information that you need to sell your product or service. We also have a TV segment near the end of this episode, where we’re going to be discussing some reality TV shows, and our hot takes!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/9/202146 minutes, 38 seconds
Episode Artwork

570: Our Strategy For Creating Content That Converts

Today, we want to talk about what it takes to build a sustainable business. One that is focused on making income for the long term, and some of the projects that we are focused on internally that we think are just a little bit different to what we see other online business owners spending their time and energy on. To continue with our analogy from last time where we talked about your “Tinder date", we’re now going to segue into "How to make the relationship a bit more official.  But keep in mind, it doesn’t have to be forever. You’re not necessarily married to everything you put out into the world, but there is some commitment required when you start to think about how you build a business that creates sustainable, consistent cash flow. So if you want to hear about our helpful hints and top tips for creating that amazing content your business needs, let's get into it! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/7/202136 minutes, 24 seconds
Episode Artwork

569: Strategies to Help You Develop and Iterate on Your Product or Offer with Biz & Sam of Dubsado

Today on the podcast, we are joined by our good friends from Dubsado, co-founder Becca Berg, and Sam Gioia from their product department. Most of our listeners are well aware that we are big fans of Dubsado and how they help businesses thrive by taking away the busywork. Dubsado is a fantastic platform, especially for small businesses! They have created an all-in-one system that helps you stay in motion, build relationships, schedule appointments, and create workflows to streamline your projects from start to finish. In this episode, we chat with Becca and Sam about the many new features that Dubsado has in store for its users. We hear about how they’re finding innovative ways to interrogate and test the usability of their platform, and the pressure and sense of overwhelm that comes with a desire to make your software, service, and product perfect before releasing it to the public. As a response to this challenge, we examine how you can break that intimidating perfection down into tangible goals and steps, allowing you to accurately view the progress you’re making on the elements you want to improve for your clients, students, or anyone else you may be working with.  We cover a host of concepts in this episode that are relevant to anyone, not just software companies, making this an excellent listen for anyone interested in improving products and services for their clients! Dubsado has an ethos of service, which resonates strongly with Abagail and Emylee as ex-service-based owners. At our core, we are both driven by how to best serve our clients and customers, but this episode offers some excellent ideas that can be implemented in any business and is also an exciting behind-the-scenes look at Dubsado’s new features that they’ll be rolling out soon. Be sure to tune in to this information-packed episode on all things development, customer service, and so much more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show, notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
9/2/202140 minutes, 9 seconds
Episode Artwork

568: We Have a New Podcast: Here's How to Listen

Are you tired of hearing our voices yet? We hope not because guess what just launched? Another freaking podcast! More words for your ear boxes in our voices. It's been so exciting to watch people’s reactions when they hear this is a thing. They'll say that they’ve been listening to the show for years, but then the questions start rolling in about the new show, “Where is it?” or, “I can’t find it,” or “How do I get access?” So, we are here, on our current podcast, to tell you about our new podcast that’s just launched, and we want to talk to you about how you can get access and what’s all involved because this is big news folks. We will talk about some high-level deets and what you can do to get inside.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com Learn more about your ad choices. Visit megaphone.fm/adchoices
8/31/202123 minutes, 4 seconds
Episode Artwork

567: Hiring Tips for Growing Small Businesses with Kira La Forgia

Today’s guest is Kira La Forgia, someone who actually enjoys 1099s, W2s, FMLA, and FLSA; you know, all that human resources stuff that usually goes right over your head! Her operations consulting company, Paradigm Consulting, provides resources to online-based business owners that put people operations at the center of the organizational structure. Kira knows how to project, streamline, and scale businesses, working with leaders in their fields to blend their strengths, passions, and experiences into their unique company culture and develop a robust hiring and growth strategy, as well as providing you with the people you need to move your business forward! In this episode, we talk about what that looks like at different stages and Kira shares her top hiring tips for growing small businesses. Abagail and Emylee actually hired Kira as a consultant for their own company as they were phasing into growth and hiring employees, which is why we invited her on the show to share her take on small businesses, or businesses who are hiring contractors or virtual assistants, even for the first time. Kira shares some of the things you can set up to better your experience with contractors, the do’s and don’ts when it comes to contractors versus employees, everything you need to know about your employee handbook, and how you can make the onboarding process and the associated learning curves and mindset shifts around hiring a whole lot easier! We also touch on HR basics for small teams looking to hire contractors and employees, some of the mindset shifts you need to make when it comes to your team members, plus a new way of looking at org charts and what you need to do differently. We all want a scalable business model with no limit on revenue, which is why Kira’s insights are so valuable. Make sure not to miss this incredible and informative conversation, packed full of practical advice that you can implement today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/26/202154 minutes, 57 seconds
Episode Artwork

566: July 2021 Profit Report: Our Business Model is a MaaS & Why Yours Might Be Too

We are back here with another fan favorite: profit reports! Let's talk about all the things we did in July and how much money our products made. We love the profit reports because they are such a great opportunity to break down what’s been successful in our business. They also give us a chance to reflect on the things we did, the things we worked on, what we would do differently, and how it would ultimately affect the bottom line because that’s what this is all about. It's not revenue or how much income we generated; it’s about the profit we make in our business. For a while now, Abagail has been talking about using percentages to divide up your profits, and recently, she had a question about a line item. So, she asked our bookkeeping company what some of their recommendations are. They work with hundreds of online businesses in the space we are in, and they have an understanding of the breakdown of things. What made her so happy is that the things we have been working so hard on are the top amounts we should be searching for. This isn’t arbitrary and doesn’t just apply to our business; it’s applicable across the board! And we take a lot of pride in setting our business up in this way. That is also why we share these as percentages because the amount can throw people off if their businesses are not in the same arena or do not have the same goals. But there are percentages that literal professionals recommend businesses are at in terms of profit, or team, or education, or advertising. So, knowing when you’re in that ballpark is really, really reassuring as you continue to make a decision.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/24/202148 minutes, 50 seconds
Episode Artwork

565: Creating Pocket Products®️ for Service Based Business Owners with Courtney Foster-Donahue

Ready to grow your audience and grow your revenue at the same time, but don't know how? Well, this is the episode for you! Today on the show, we welcome Courtney Foster-Donahue, an Atlanta-based four-time entrepreneur and business strategist. Courtney founded and runs a multimillion-dollar company where she has worked with tens of thousands of entrepreneurs across the world. Through her acclaimed programs, Pocket Products™, The Course Course, and Launchpad, she helps entrepreneurs grow their businesses through digital courses, digital products, and digital marketing; which is exactly what we are chatting about today! We pick Courtney’s awesome marketing brain as she shares her tips for innovating while simultaneously keeping things simple and provides a peek behind the curtain of what is working for her right now. In this episode, we talk Pocket Products™, the revolutionary and inexpensive lead generation method that is perfect for service-based business owners like yourself to incorporate into your income revenue stream so that you can have another way of making money, add value to your audience, grow your list, get paid to grow that list, and serve up intense, amazing value! We discuss the number one way to grow your list through low-priced, high-value digital products, how to get paid and grow a list of customers rather than subscribers, and how to use the W.A.N.D. Method to figure out exactly what your Pocket Products™ should be. If you haven’t met Courtney yet, you’re in for a real treat! So, tune in, get out your notebook, and grab a fresh cup of coffee, because we’re pretty sure you’ll be ready to hit the ground running after this episode! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/19/202146 minutes, 7 seconds
Episode Artwork

564: Boss Project's Story - Part 2: The Year That Changed Everything for Us

We are here for part 2 of our story. First of all, if you haven’t listened to part 1, it’s literally the episode before this one. We did back–to–back with our voices and no guests. This is a two-parter, so if you haven’t listened to the first one, we highly recommend that you pause and go back to that one before carrying on with this episode. So, you are here and ready for part 2. We want to start this episode with a little preface, some boundaries, and we want to share the weirdness of being vulnerable online and in the internet space. These are deeply personal parts of our stories, and we are going to dive in and share a lot with you today. There is a good chunk of you who have been around for a really long time, and you will have heard bits and pieces of our story. But there is an even bigger chunk of you who have no idea what happened for us in 2016, a really big year for us in terms of pivoting personally and within our business. It literally changed every aspect of our lives and shaped the way we do business, and that’s what we will talk about today. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/17/202150 minutes, 48 seconds
Episode Artwork

563: Boss Project's Story - Part 1: The One Thing We Actually Think All Small Business Owners *Should* Have

On today’s show, we wanted to take you back in time a little bit and talk about the beginning stages of our business. We so often get asked, ‘How did this all start and why does it exist in the way it does today?” We think there are some incredible takeaways from the early part of our journey that we don’t often talk about but which have shaped the mission and vision of our business as we have continued to grow and make an impact in the world of online business. It has been interesting uncovering some of our story through the work that we have been doing with Rachel’s coaching program in which we are currently enrolled.  We have struggled to frame our story because it breaks the mold of how origin stories are usually told, in the sense that there are two of us, not one. Often we have felt that sharing our feelings and thinking out loud on this podcast has helped us find clarity, so we wanted to use this episode to tell our story! We hope that if you had some things holding you back from telling your own story that this episode might help you step outside your comfort zone and share a little more about yourself. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/12/202139 minutes, 12 seconds
Episode Artwork

562: Introducing The Creative Shop Co-op: The Missing Piece Your Business Needs

We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we are giving more value to our members and our students because we love you and are obsessed with your success. It should come as no surprise to anyone that we just want to continue to see you improve your results. We are constantly looking at our programs and our offers to identify how we can help you be more successful, how we can arm you with the tools, strategies, and systems to be the most effective you can be. And we have been taking a good, long, hard look at everything we have done inside The Creative Template Shop, and we love it. It's not changing. All of that is staying AND it's growing and becoming even better!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/10/202128 minutes, 46 seconds
Episode Artwork

561: Creating Systems & Project Management Tools that Work for How YOU Work with Braden Drake

While it doesn't take much talent to have a creative hobby, it takes skill, practice, and, most importantly, systems to monetize your creative passion and turn it into a career. By working with creatives, today’s guest is able to use his skill in law and tax while also vicariously working in the creative industry through all of you amazing ‘creativepreneurs’. Braden Drake is your gay best friend who also happens to be an attorney and tax pro, but aren't talking about the boring (but necessary) legal stuff today! For that, you need to head over to Braden’s podcast, Unf*ck Your Biz. Today, we are talking creating systems, standard operating procedures, and processes that work for the way YOU want to work in your business! This is a roundtable-style discussion about how our individual personalities impact the way we organize our to-dos and develop our SOPs, as well as how you can create systems that will actually benefit your business rather than wasting your valuable time as CEO. We also touch on the Profit First methodology and how it ties into getting “your legal and tax shit legit,” as Braden says. Tuning in, you’ll learn about the three things you need to consider when creating standard operating procedures for your business, how to create processes that work for your personality type, and the system Braden suggests to stay legal and compliant, plus a whole lot more! Make sure not to miss this informal and informative conversation full of practical tips with your new best friend, Braden Drake. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/5/202154 minutes, 10 seconds
Episode Artwork

560: Avoiding Burnout & Becoming a New You

While we can’t tell you what this episode is going to look like, we can tell you where we are at. Being an entrepreneur is hard. It presents challenges that you don’t anticipate. Things pop up that you never imagined dealing with and you are pushed to grow as a person as you continue to grow your business. We wish we could say that it was always easy or that we always know what to do, but we don’t. The idea for this episode started when Emylee inboxed Jessica Eley and their conversation led to a lot of tears.  We want to preface this conversation by saying there are a handful of conversations that we have had like this where we are truly in the weeds and workshopping things as we go. We will probably get clarity just by talking it out with you guys and we love that we have the space to do that. It is not going to be an episode that ends with a resounding conclusion or strategy. We want to talk about the challenges that come with growth and clear out some of the junk in our brains in the hope that you won’t feel as alone if you were thinking some of the same things. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
8/3/202145 minutes, 53 seconds
Episode Artwork

559: Data, Analytics and Making Decisions With Alignment in Mind with Pri Kruijen of Brilliantly Visible

Today on the podcast, we have Pri. She’s an award-winning SEO strategist, Google Analytics expert, and Founder of Brilliantly Visible. Pri is based in London, and her work is frequently shared as an example of best practices in action at industry events in the UK. With her signature PROPS method, Pri helps people to build out datasets and create simple, automated metric dashboards that help them answer some of the most important questions they have in their business: what are my results, and how am I getting them? Those are two really helpful things to be mindful of in your business when you are growing from a data place, an analytically-driven place, but also in a place that’s in alignment with how you want to run your business and the decisions that you want to be making. If you have been avoiding looking at your data to see if you are actually getting the results you want, or if you are feeling overwhelmed about how to make decisions based on the results you are getting, this is the show for you! You will walk away with so many tips on how to make smart, intentional decisions in your business.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/29/202146 minutes, 45 seconds
Episode Artwork

558: June 2021 Profit Report: Coaching, Tax Strategy and a New Podcast

It’s official, we’re here for another profit report and it is June 2021! Well, technically it is no longer June but we are just backing up and talking about June, okay? Give us a second to get our accounting together so we can properly tell you about the month! We share these profit reports to give you an inside peek behind the curtain at the thinking, the processes, the strategies, and the decisions made in our business. We know you guys are nosey. We are nosey. We would love to hear more episodes like this from even more people but this is an opportunity for us to share with you the reasoning behind some of the choices that were made in our company, some strategies that you can implement in yours, based on what we learned and what we did, and it is just honestly a place for us to recap June with you guys! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/27/202133 minutes, 16 seconds
Episode Artwork

557: Automating and Simplifying Your Business Using Dubsado Workflows with Krystal Clark

When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dusado, maybe you have wanted to set up workflows, but been so overwhelmed that you haven’t started, then stop what you're doing and listen to this show with a notebook because Krystal Clark literally breaks every step down! From lead capture to onboarding to delivering to offboarding, she leaves no stone unturned. Krystal even goes so far as to give us five hacks on how she’s using Dubsado differently than what we have heard before!  Krystal's creative brain takes something that already exists in Dusado and then reworks it to be custom for her clients and you guys. If you do not have Dubsado yet, you can get 50% off for the first year by going to the link at the end of the page. It will rock your world when it comes to infusing beautiful brand and designing the workflow process. A lot of what Krystal talks about, we either have a template that will make it simpler or she gave us new ideas for templates that you best believe are coming out. Please share the workflow that you’re going to get set up because you were inspired by this episode, tag us, and then be sure to also tag Krystal on Instagram.   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/22/202135 minutes, 27 seconds
Episode Artwork

556: 7 Things You Need to Know to Make the Most of the 5 Days to Launch Challenge

It is officially Christmas in July here at Boss Project! In case you haven’t heard, we are in the midst of our wildly popular 5 Days to Launch Challenge, which has helped over 10,000 business owners get their products, offers, and big dream ideas out into the world. If you are listening to this and you haven’t signed up yet, head on over to 5daystolaunchchallenge.com to sign up for this completely free program RIGHT NOW! Diving into today’s episode, we share the seven things that you need to know and think about in order to take full advantage of this challenge. We know that any time and energy you give us this week is precious, which is why we want to help you make the most of it. This program is specifically designed to move you and your business forward by identifying your most viable offer, packaging and selling it, and creating a wow experience for your customers, as well as walking you through your marketing game plan and, of course, the launch itself. In this episode, we cover how selfishness is the thing that will keep you motivated, why you need a Tinder level offer right now, and the best way to use people in order to land more dreamy clients, plus a whole lot more! Tune in to find out everything you need to know to fully benefit from this powerful opportunity to get yourself out there and get started today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/20/202137 minutes, 21 seconds
Episode Artwork

555: Getting Ready to Launch with Parker Stevenson of Evolved Finance

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper. Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many business and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole more on getting your next launch off the ground and into the air, join us as we talk strategy! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/15/202150 minutes, 51 seconds
Episode Artwork

554: Boss Talk: How Finite Thinking is Boxing You In

It’s been a while since we’ve done a Boss Talk Strategy Hour Edition of the podcast. Usually, we bring on a guest but, today, it’s just us, and we’re discussing how finite thinking might be boxing you in. Simon Sinek famously tells the story of when Blockbuster’s board of directors viewed Netflix’s subscription model in the early 2000s. The CEO of Blockbuster said, “We must change our subscription model to compete, as streaming services are guaranteed to increase.” He was rejected by the board because Blockbuster earned 12 percent of its annual revenue from late fees and, well, you know the rest of the story. Blockbuster is no more and Netflix is the dominant force in the market. Why did Blockbuster turn down explosive growth and the chance to remain relevant for just 12 percent of their revenue? Well, by focusing on short-term, fixed goals, they inhibited their growth because they were blind to their long-term vision. Making decisions based on what is working for you right now isn’t the best strategy if you want to continue to innovate and scale your business. While it may seem scary, embracing an infinite mindset and basing your decisions on where you want to be is the key to success in an ever-changing world. In this episode, we share some of the surprising influencers in your business that could be distracting you from making CEO decisions, how to execute based on where you want to be versus where you are today, and when to shift from finite thinking to future-focused thinking. We also highlight the importance of trusting your intuition, not letting your goals hold you back, and taking your future into your own hands, so make sure to tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/13/202137 minutes, 28 seconds
Episode Artwork

553: Identifying Your Value Proposition and Starting Your Service Based Business with Courtney Chaal

Today on the podcast, we have Courtney Chaal. She is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people achieve big results. She is a big believer in the power of offering a signature service as the best way to start making a full-time income online. And services are the theme for today’s episode. If you have ever thought about offering something you kind of, sort of, maybe know how to do to some people you kind of, maybe, sort of like, then this episode is going to be a really good framework for how to get started. We get into Courtney’s first clients, how she niched down to identify her value proposition, and how you can do the same thing. Courtney shares tips she would give new service providers after they have just landed their first client, and advice on what to do next. We also talk about something we’ve never mentioned on the podcast before: the dad bod level of business, so if you want to find out what that’s all about, make sure you stay tuned.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/8/202144 minutes, 39 seconds
Episode Artwork

552: Pricing, Packaging and the Ultimate Value You're Providing

One of the things that we see creative entrepreneurs doing consistently is assuming that they know what their potential client or customer thinks about the value of what they offer. These kinds of assumptions ultimately leave you with a very messy blueprint for overcoming your own limiting beliefs and appropriately pricing your digital products and services. Today on the Strategy Hour Podcast, we want to address what really makes up the value of what you offer and how your potential clients or customers see what you offer because, believe it or not, they are not one and the same thing! How can we provide the utmost value, but also, who is deciding what that value is? Whose responsibility it is to see X results or receive X benefit? As creators, we put so much pressure on ourselves and tie our identity and self-worth into the results that our clients and customers are getting. We also equate our feelings of validation with whether or not we believe that an offering is any good. This is certainly a big unlearning that both Abagail and Emylee have had to undertake over the past few years! Tune in as we break down what really goes into pricing and packaging, how pricing correlates with value, and where your clients actually find the most value. We also uncover the main thing you are missing when packaging your offers, specifically when it comes to digital goods and services as opposed to tangible products, and the unexpected way that your clients get exactly what they want. If you struggle with deciding on your big-ticket items, then this is the episode for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/6/202139 minutes, 12 seconds
Episode Artwork

551: Nearly 500k Followers & $100k Generated from TikTok in 6 months with Alisha Cohen

Today on the podcast, we are joined by Alisha Cohen, Founder and Creative Director of LISH Creative. For the last five years, the company has produced photo and video content for some of the world’s largest brands, including Dunkin’, Nickelodeon, Burt’s Bees, Nestlé, Microsoft, and Cannon, among others. In 2020, Alisha launched her signature photography course, Slay the Flatlay, and currently shares photo tips and tricks with her Instagram and her TikTok audience, which has grown to nearly 500,000 followers! That is what we are talking about today; we are making this episode all about TikTok! It’s one of those totally mysterious social media platforms to us, and we love to hear the perspectives of other creatives. In today’s episode, Alisha shares so many amazing tips on how she thinks about TikTok, what made her sign up, even though she was a year “late” to the fad, how she has made it work for her business and, most importantly, how much money it has made her in this year alone. If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
7/1/202142 minutes, 20 seconds
Episode Artwork

550: May 2021 Profit Report: Hiring for 5 New Roles & Heading Into a Season of Growth

Welcome to our 550th episode! We are moving into a season of growth and, with that, there are some big things that we have had to start doing and thinking about, both when it comes to staffing, projects, and programs and how we want to set our business up for success in the long term. May was a month of new faces as we brought our social media in-house, which necessitated hiring for a number of new and important roles. This has been an interesting lesson for Abagail and Emylee in finding a happy balance between delegating and ensuring their vision is communicated, resulting in new routines, rhythms, and collaborative efforts.  In today’s episode, we share not only the five new hires we made and how we're growing, but also our product performance and how our expenses impacted our profit, plus SO many sneak peeks that it's going to ABSOLUTELY BLOW YOUR MIND! Make sure not to miss this jam-packed Profit Report for May 2021! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/29/202136 minutes, 15 seconds
Episode Artwork

549: Creating a Give Back Program in Your Business That's Sustainable with Megan Hale

Today on the podcast, please join us in welcoming Megan Hale. Megan is a business strategist and money mentor for freedom-driven entrepreneurs who are ready to step into #feelgoodmoney and create sustainable, aligned business growth. With a special emphasis on empowering women-identifying entrepreneurs into their next level of growth, she regularly podcasts on the intersections of business, money, psychology, and leadership with a focus on leveraging entrepreneurship to build a more equitable world. And speaking of making the world a better place, this episode is all about giving back! Listen in as Megan outlines how to build giving into your future, and not only how you can integrate it into your business but how to do it sustainably too. During the course of this conversation, you’ll find out how you can grow your business through giving back, if that is in alignment with your business goals, of course. Megan breaks down what a sustainable percentage is, how you can logistically set that up within your finances, and how to find causes to give to, as well as her suggestions for some important questions to ask yourself along the way. For everything you’ve ever wanted to know about having an even bigger impact within your business and giving back, make sure not to miss this thoughtful and inspiring episode! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/24/202143 minutes, 27 seconds
Episode Artwork

548: Your Partner Wants to Quit Their Job: Here's What Your Business Needs to Know

We are really excited to chat today because we are sure some of you have had this situation pop up in your lives, you maybe have already dealt with this pre-pandemic, and we have a handful of small business owner friends in the same situation too. Emylee has had a few people ask if they can pick her brain about the fact that their partner realized last year that their work environments were more toxic than they were willing to put up with or the benefits aren’t worth it, and that their partners’ small business is where it is at. So, people are wondering what they need to do to step up their business so their partner can leave their job. We love this question because it feels like a big scary goal for a lot of people, but if it is not voiced by both people in the relationship, it does not get worked on as much. So, Emylee said to Abby that she wants to talk about how Abby’s husband managed to leave his job two years before COVID. So, what kinds of things did they do leading up to that, and now that they are in phase two of having him home, how does it look different? If you are a business owner and this suggestion has been brought to you by your partner, what guidance can we give you, in your business?   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/22/202143 minutes, 1 second
Episode Artwork

547: Creating a Right Now Routine for Creatives, Neurodivergents and Avoidants with Shunta Grant

Today on the show we welcome Shunta Gray, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips women with resources to be both proactive and intentional with their time. Shunta begins with time because it is the container that holds our days in our lives. She also offers a Best Today Guide, which is a 14-week undated guide that helps women plan their days with intention through her signature process, The Right Now Routine, which is what we are talking about today — how to create realistic routines that last.We are super excited to break down this conversation for you today, while Abby shares her journey of going through the program and how it deeply impacted her life, and the examples of how she has used it. Then Emylee shares about the program and why she has avoided going through it because of her misconceptions about routine and what it might mean for her in her day. Shunta does a really amazing job breaking down those hesitations and how routines can still work for creatives, for neurodivergents, and for people who don’t want a lot of structure in their day. We know you will get a lot of great ideas from this episode, so stick to the very end to find out more about all of Shunta’s amazing resources that you can dive into today to learn how to create a routine that’s perfect for you! Learn more about your ad choices. Visit megaphone.fm/adchoices
6/17/202147 minutes, 41 seconds
Episode Artwork

546: What Does It Mean to Earn a Full-Time Income without Putting in Full-Time Hours

So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations between us and some of our students about the whole ‘you can earn a full-time income without putting in full-time hours.’ We have the belief that you can do this from day one, and that it doesn't have to just be a financial milestone you reward yourself with. But the time and space freedom you get when you work for yourself looks different when you're just getting started versus when you are two years in, six years in, and even further in than that. So, today, we want to break down what we mean by that and dive into what we truly think is needed for the brain to rewire that thought process. We also give a sneak peek of what it looks like when you chase after free time, and how you choose to fill that free time. Because there are some of us who simply fill the free time we work so hard for with just more work! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
6/15/202144 minutes, 8 seconds
Episode Artwork

545: What's Working for Pinterest in 2021 with Melanie Fountain

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are go