Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to. Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too! Resources:Learn more about Aurie's products at Sonshine PaperieFollow Aurie’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!Resources:Learn more about Aunt Flow hereFollow Aunt Flow’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year. Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too! Resources:Learn more about Tirzah's products at Tirzah Lane ArtFollow her journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!Resources:Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's SpotlightVisit hubspot.com/spotlight to see them all and demo for yourselfHubspot’s SpotlightEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this. Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!! Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well! Resources:Learn more about Haley's products at Sunbird CollectiveFollow her journey on InstagramAre you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's SpotlightVisit hubspot.com/spotlight to see them all and demo for yourselfHubspot’s SpotlightEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!Resources:To listen to the entire episode click here.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Entrepreneurs on Fire PodcastListen to Entrepreneurs on Fire wherever you get your podcasts.Entrepreneurs On FireHubspot’s SpotlightVisit hubspot.com/spotlight to see them all and demo for yourselfHubspot’s Spotlight

Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best step is to grow her business.Together, we dive deep into the importance of determining and honing in on serving your ideal customers, the importance of consistency and brand building, and why selling online might not actually be Kelly’s path forward to grow her business. Tune in as we figure out Kelly’s next BEST steps to growing beyond a local small business and walk away with helpful tips you can use to figure out your own path forward!Resources:Learn more about Kelly's products at KDCrop Farms Follow their journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Entrepreneurs on Fire PodcastListen to Entrepreneurs on Fire wherever you get your podcasts.Entrepreneurs On FireHubspot’s SpotlightVisit hubspot.com/spotlight to see them all and demo for yourselfHubspot’s Spotlight

Struggling to figure out how to increase your sales or are looking for new sales channels for your product-based business? If so, this episode is for you as we dive deep into the first of 7 best places to sell your products right now.In today’s mini episode, we’re discussing selling on e-commerce and how if you’re looking for one place to sell right now, it should be there! Why? Because e-commerce and having a website is truly the foundational step for product-based business owners, especially when it comes to making sales.Tune in now as we dig deeper into e-commerce and how it can help you to stand out in a crowded market and attract more customers to your business. Whether you're just starting out or looking to scale up, get ready to take notes and inspire action. Let’s turn those trickles of sales into waterfalls and help your product business thrive!For more great tips like these, and to discover all 7 places to sell your products, click the link in the Resources below to explore the full episode.Resources:Listen to the entire episode for all 7 places to sell your products, click here to listen now!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Talking Too Loud PodcastListen to Talking Too Loud Podcast wherever you get your podcasts https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118 Hubspot’s Customer PlatformVisit Hubspot.com today!HubSpot CRM

Welcome back, product bosses! We have another exciting coaching session with Fran, the founder of Frances Anne Veils and Sew Glorious, who designs and sells custom veils to make brides dreams come true. If you’re feeling like you’re struggling to establish yourself in the online space, then you’re in the right place! Fran initially started creating custom veils as an “add on” to her alterations business, but ended up falling in love with making wedding day dreams come true for brides and while she does well in her local town, she’s struggling to get people to know she exists and make online sales for her business. Together, we dive deep into the unique challenges custom and one-of-a-kind product business owners face when trying to establish themselves in the online space and how to overcome it, the importance of referrals and knowing your ideal customer avatar and how to uplevel the online experience for those interested in purchasing, especially since Fran’s product needs to be tried on!Tune in as we figure out Fran’s next BEST steps to being able to sell online and walk away with helpful strategies you can use to really nail the foundations in your business.Resources:Learn more about Fran’s business at Frances Anne Veils and Sew GloriousFollow Fran’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Customer PlatformVisit Hubspot.com today!HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

What’s one of the greatest lessons you’ll learn as a product boss? How to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to you. Does this resonate? If so, you aren’t alone!That’s why in today’s quick episode, we discuss how you can release the expectation that you should and can do everything at once. Because the truth is, if you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Remember, you can’t pour or grow from an empty cup or being stretched too thin all of the time!So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how and why you should ask for help.Resources:Want to listen to the entire episode? Click here to listen now!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Talking Too Loud PodcastListen to Talking Too Loud Podcast wherever you get your podcasts https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118 Hubspot’s Customer PlatformVisit Hubspot.com today!HubSpot CRM

Welcome back, product bosses! We have another exciting coaching session with Holly, the founder of Shake Rattle & Sew, who sells luxury minky handmade blankets for adults. If you’re feeling like you’re getting in your own way and holding your product business back from going from a hobby to your full time business, then you’re in the right place! Holly initially started her business 18 years ago and while she is on track to hit her first six figures this year, she’s feeling overwhelmed because she wants to take her business from being her hobby to her full time job and doesn’t know where to start. Together, we dive deep into why the foundations of your business are SO important, why you need to raise your prices and become known for something, and how figuring out exactly who your ideal customer is will help you know where and what you should be selling!Tune in as we figure out Holly’s next BEST step to feel less overwhelmed and leave with helpful tips to create a plan you can implement in your business to gain more clarity!Resources:Learn more about Holly’s business at Shake Rattle & Sew Follow Shake Rattle & Sew’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Customer PlatformVisit Hubspot.com today!HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

Welcome to another episode, product bosses! Have you ever wondered if you should be offering discounts in your product business? And if so, when and what types of discounts should you offer? Today, I’m digging into why I don’t believe you need to offer a discount to make sales, but also how there are discounts created at different times of year for different reasons, such as Black Friday and Cyber Monday, to help businesses boost their sales.I’m also sharing my top five discount offer ideas you can use in your product business right now and as we approach the holiday season to make more sales and end the year in the positive! This episode is packed with actionable tips so grab your pen and paper and let’s start making money.Resources:Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Customer PlatformVisit Hubspot.com today!HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

Welcome back, product bosses! We have another incredible coaching session with Brian, the founder of The Freshwater Pearl Company, who sells versatile and “not your grandmother’s” pearl jewelry. If you’re struggling to make or scale your online sales and feel like everything you’re doing isn’t working, then you’re in the right place! Brian has been in business for 3 years and while his business does well in-person (like many jewelry businesses since customers can try on or actually hold the product), he’s struggling to scale his online sales. Together, we dive deep into why you need to know your numbers and how that plays a role in your email marketing and getting more customers, the key difference between selling in-store and online and how to create a seamless online shopping experience for your customers so they can buy!Tune in as we figure out Brian’s next BEST step to start making more online sales and walk away with helpful tips you can implement in your business to start making the sales you want to be!Resources:Learn more about Brian's business at The Freshwater Pearl Company (plus a percentage of every purchase goes towards helping those with cancer!)Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions.! Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Talking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118 Hubspot's Customer PlatformGrow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit: hubspot.com to learn more!HubSpot CRM

Welcome back, product bosses! Are you feeling like you’re trying everything to make sales in your product business and nothing’s working? You are not alone! Today, I’m discussing the number one thing that breaks my heart when it comes to coaching product-based businesses and the thing you MUST do if you want to set yourself up for more sales and success this holiday season. Plus you’ll learn the exact next step you need to take to do something different…something that will get you ACTUAL results and sales, just in time for what’s going to be the busiest time of year for product based business owners. This episode is just what you and your business need to figure out a clear straight-forward path for the rest of the year!Resources:Looking to dive deeper into my episode about what you can learn from Starbucks and the Pumpkin Spice Latte? Click here to listen to the episode!We’re kicking off TODAY!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Customer PlatformGrow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit: hubspot.com to learn more!HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

Welcome back, product bosses! We have another exciting coaching session with Julie, the founder of Whatsoever Things, who sells unique custom gifts for every occasion. If your business is your side hustle or your hobby, but you want it to be your full time job, then you’re in the right place! Julie has been in business for a while, but she has continued to treat her business like a hobby and is now ready to transition into being a full blown business and stepping into her role as full time CEO to make this her main source of income. Together, we dive deep into why you need to narrow down your product offerings and how you can do that, why selling to everyone means you’re selling to no one, and the most crucial question you need to ask yourself to be able to step into being the boss of your business.Tune in as we figure out Julie’s next BEST step to quickly take her business from hobby to money-making and walk away with actionable tips you can implement in your business to do the same!Resources:Learn more about Julie's business at Whatsoever ThingsFollow Whatsoever Thing’s journey on InstagramIt’s backkkk!! Our biggest challenge of the year, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Customer PlatformGrow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit: hubspot.com to learn more!HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

Welcome back, product bosses! Have you started planning for your holiday season yet? If not, don’t worry! Today’s episode has you covered and is a special one because I am re-airing another Blended Life episode that I did live on Instagram. I received such a positive response from product bosses in my community that I knew I had to share it with you as a podcast episode.Today, I’m discussing the biggest struggles and challenges that product based business owners, like yourself, are facing, including struggling to make sales, feeling overwhelmed, and not knowing where to start when it comes to planning for the holidays. You’ll learn my tips for how you can get ready for the busiest time of year, efficiently plan your marketing strategies, and how you can make sales without having to rely on social media or paid ads. This episode is your first step to doing something different this year so you can make good money during the holidays!Resources:Get my FREE Ultimate Checklist for turning your product-based business into a Money-Making Machine here. Get ready to help you identify where you need to focus to increase your sales and turn your business into a money-making machine! Click here to grab yours now! It’s backkkk!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Customer PlatformGrow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit Hubspot.com to learn more!The Product Boss HubSpot CRMTalking Too LoudListen to Talking Too Loud wherever you get your podcasts. https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118

Welcome back, product bosses! We have another incredible coaching session with Lisa, the founder of Hobbs Sticker Co., who sells planners and stickers for people who enjoy paper planning. If your business feels more like a hobby or maybe the sales aren’t flowing like they should, then you’re in the right place! Lisa has been in business for almost a year and while she is working on creating a legacy for her daughter, her sales are not where she wants them to be plus she is not making the money she needs for retirement. Together, we dive deep into why you need to make your website a seamless experience for your customer, practical ways to use SEO, and how you can use email marketing to make more sales!Tune in as we determine Lisa’s next BEST step to reach her dream revenue by the end of the year and walk away with actionable tips you can implement in your business to do the same!Resources:Learn more about Lisa's business at Hobbs Sticker Co.Follow Hobbs Sticker Co.’s journey on InstagramIt’s backkkk!! Our biggest challenge of the year, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for MarketersGo to Hubspot.com/marketing to download it for free

Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.That’s why in today’s episode, I’m diving deep into false truths that I hear other coaches teach product bosses, plus I share my own tips for how you’re going to be able to make the most of the holiday season as a product-based business owner.You’ll learn why you shouldn’t sell to everyone if you want to make more sales (it’s actually hurting your business, not helping it!), how you can make sales even if your sales have been really slow this year, and why you need to start showing up where your customers are. This episode is your first step to making more sales so that this holiday season turns out even better than you imagined! Resources:It’s backkkk!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s AI Trend for MarketersGo to Hubspot.com/marketing to download it for freeInclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & Marketing

Welcome back, product bosses! We have another amazing coaching session with Anna, the founder of Fit Stitch Gear, who sells weightlifting wristbands and embroidered patches. If you’re on the brink of burnout from having to do everything on your own while trying to blend and prioritize your personal life, then you’re in the right place! Anna is a mom, fitness lover who participates in power-lifting meets, and a one woman show when it comes to running her business, and while she’s experiencing a growth spurt in her business, she’s also on the brink of burnout from having to wear all the hats. Together, we dive deep into why you need to nail your niche and audience if you want to avoid burnout, the importance of consistent brand messaging and knowing the offer your customers want, and why your first or next hire might not be who you think it should be!Tune in as we figure out Anna’s next BEST step to avoid burnout and walk away with actionable takeaways you can implement in your business to do the same!Resources:Learn more about Anna's business at Fit Stitch GearFollow Fit Stitch Gear's journey on InstagramNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for MarketersGo to Hubspot.com/marketing to download it for free

Welcome back, product bosses! Today’s episode is a little different as I am diving into my own personal transformations and mindset shifts that have allowed me to achieve my dream life. If you’re currently or have ever struggled with limiting beliefs or felt stuck in your business and personal life, this episode is for you! We’re digging deep into fears, personal experiences, the importance of an abundance vs scarcity mindset, and how sometimes, if you want to transform and step into what was truly meant for you, then you need to invest in yourself, your life and your business. This episode is packed with motivational insights and practical advice to help you push past your comfort zone, unlock new potentials, and live a life full of abundance and opportunity. You’ll walk away feeling transformed and empowered to start pushing your boundaries and lifting your own glass ceiling to reach new levels of success, in both your personal life and in your business. Resources:Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s AI Trend for MarketersGo to Hubspot.com/marketing to download it for freeInclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & Marketing

Welcome back, product bosses! We have another exciting coaching session with Karina, the founder of Better in Black Co, who sells spooky wear year round. If you’re struggling with burnout and feelings of overwhelm, but wanting to reach that next revenue mark, then you’re in the right place! Karina has been in business for just over a year and while she is on track to be a six figure business this year, she is now struggling with how to avoid increasing her feelings of burnout and overwhelm. Together, we dive deep into why you absolutely need a marketing plan, the importance of having a launch plan, and why it always comes back to math and knowing your numbers when you’re needing to simplify!Tune in as we figure out Karina’s next BEST step to avoid increasing her feelings of burnout and discover actionable tips for how you can reduce your feelings of overwhelm and burnout as well!Resources:Learn more about Karina's business at Better in Black Co.Follow Better in Black Co's journey on InstagramNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for free

Welcome back, product bosses! We have another amazing episode with special guest and one of my close friends, Mel Abraham. For those of you who don’t know who Mel is, he is a CPA by education, an entrepreneur, money mentor, and a #1 bestselling author! Today, we’re chatting about Mel’s newest book, “Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It!”. Together, we dive into the five levels of income and the importance of each, plus Mel busts one of the most common myths surrounding “passive income”! We also discuss limiting mindset beliefs around money and how to shift them, why you shouldn’t compare your financial journey to others, and how to create a plan around money so that every dollar is assigned a job.No matter where you are on your financial journey, in either your business or your personal life, you’ll definitely want to tune in for actionable tips about how you can generate income that’s no longer tied to your work and efforts but that allows you to embrace and achieve financial freedom in your life. And remember it’s never too late to start building wealth! To celebrate Mel’s newest release, we are giving away 5 copies! All you have to do is write a review of the podcast and then screenshot it and send it to us in a DM on Instagram or via email. Resources:Grab Mel’s Book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! Connect with Mel on Instagram.Learn more about Mel and listen to his podcast here.Enter for your chance to win 1 of 5 copies of Building Your Money Machine by leaving a podcast review and sending us a screenshot of your review to [email protected] or DM us your screenshot on Instagram @theproductboss.Looking for quick and creative ways to make money that you can implement, starting today? Grab our FREE 20 Ways to Make Money worksheet by clicking here. Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for free

Welcome back, product bosses! We have another inspiring coaching session with Jen, the founder of Scenery Bags, who upcycles Broadway sets into unique bags and accessories. If you’re feeling stuck or like you don’t know where to start to reach that next level in your business, then you’re in the right place! Jen is celebrating the seventh anniversary of Scenery Bags and while she has had some incredible success so far, she is now facing the challenge of how to scale her business, best practices for managing inventory and venturing into wholesale. Together, we dive deep into pushing your boundaries and taking risks in your business, the importance of having solid systems in place (shoutout SOPs!), and creative strategies to elevate her brand and position her product in a way that attracts both theater and non-theater goers!Tune in as we figure out Jen’s next BEST step to reach her next level and discover actionable tips for scaling your own product-based business while staying true to your products and brand!Resources:Learn more about Jen's business at Scenery BagsFollow Scenery Bags' journey on InstagramNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for free

Welcome back, product bosses! We have such a powerful episode for you and I am SO excited because today’s episode features my business mentor and friend, Natalie Ellis of Bossbabe! Lately, I’ve been so inspired by how well Natalie manages and blends her 8-figure business with motherhood that we had to talk about it to show you that it IS possible, even when it feels like it isn’t!Together, Natalie and I dive into our journeys, both business and personal, and discuss the challenges and dynamics of being a CEO and mother. We also dig deeper into feminine and masculine energies and how when you allow yourself to embrace your feminine energy and integrate it with your masculine energy, you’ll start to experience a more balanced life and greater business success.Plus we talk further about how we are both the primary breadwinners in our families, how we navigate that role, and the value of community and transparent conversations to not only be the best bosses, but also the best mothers we can be to our children! No matter where you are in your business journey, this episode is packed with SO many amazing tips about how to find your blend between your business and personal life so that you can experience true happiness and success in all areas of your life!Resources:Follow Bossbabe on Instagram. Learn more about Bossbabe here.Listen to and follow the Bossbabe Podcast where Natalie discusses motherhood, business and everything in between!Need help with hiring? Grab a copy of "Buy Back Your Time" by Dan Martell for learning how to effectively delegate tasks and hire the right people for your business.If you want to try Gloci (trust me, you do because it’s an amazing product!), you can get 15% off by clicking here and using the code JACQUELINESNYDERNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for freeInclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & Marketing

Listen up, product bosses! I’m back with another exciting coaching session for you today with Bethanne of the Mighty XO, who makes and sells topical magnesium products for women to help them sleep better, stress less and feel like the best version of themselves! If you’ve been struggling with figuring out how to stop thinking like someone who is in the corporate world and instead shift your mindset to being the boss of your business, then you’re in the right place!Bethanne has been doing her business full time for the past four years and is realizing that she wants to grow her business, but she’s scared because she has limited time and she feels like she’s always too reactive which is starting to cause issues as the volume of her orders go up. She wants to keep scaling her business, but she’s not sure how to break through being so reactive or even what her next steps are.Together, we dive deep into hiring and why you may need to, even if you feel like you can’t afford it, the importance of shifting your mindset from thinking like a person working in the corporate world who reacts to everything to really stepping into the boss of your business and being proactive, and why knowing which products your customers are buying will help you create irresistible offers for both new and existing customers.Tune in as we discover Bethanne’s next BEST steps to take to start creating a plan that will allow her to continue successfully growing her business and making the most of the time she does have, while being a single mom to a preschooler!Resources:Learn more about Bethanne’s product at the Mighty XOFollow Bethanne’s business journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcastsInclusion & MarketingHubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for free

Welcome back, product bosses! We’re so excited for today’s podcast episode because we have a very special guest and friend- Jessica Zweig, founder of Simply Be and author of "The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, Illuminate the World." In this episode, Jacqueline and Jessica discuss how you can name, claim, and reframe your inner darkness in order to unlock your infinite potential. Together, they dig deep into finding balance, avoiding burnout, and reclaiming your feminine power. They also talk about the importance of leaning into your feminine energy, recognizing early signs of burnout (and how to prevent full blown burnout!), and why you truly are the only one who can control your own happiness in life.  Jessica opens up about her journey through financial rock bottom, rapid business growth, and the pitfalls of hustle culture. She emphasizes the importance of honoring your body while building a business and setting boundaries to achieve balance. Jacqueline and Jessica also explore the transformative power of receptivity and positive energy.Don’t miss this episode filled with actionable tips that talks all about balance, blending, boundaries and how you can master your mindset to overcome burnout and allow money and success to flow through you! Plus, Jessica’s book releases on 8/6 so we’re hosting a giveaway where you have the chance to win 1 of 5 copies so that you can step into your most successful self. Be sure to check the resources below to enter.Resources:Get Jessica’s book, The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World.Learn more and join to attend Jessica’s virtual Breakthrough Global Summit.Connect with Jessica on Instagram.Enter for your chance to win 1 of 5 copies of The Light Work by leaving a podcast review and sending us a screenshot of your review to [email protected] or DM us your screenshot on Instagram @theproductboss.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect Action wherever you get...

Welcome back, product bosses! I have another amazing coaching session for you today with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!Breanne and her mom have been getting most of their sales from in-person events, but they don’t have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate!Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back!Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.Resources:Learn more about Breanne’s product at Texas Cork Company Follow Breanne’s business journey on InstagramAccess your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time. Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect Action wherever you get your podcasts. Imperfect Action

In today’s episode, I’m so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Salesby, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business.We discuss key strategies, such as understanding your niche, nailing your ideal customer avatar, tailoring products to meet your customers' desires, and creating irresistible offers that make your brand stand out in a crowded market. Plus I’m sharing actionable tips on perfecting your brand messaging, pricing, and product focus. You’ll also hear me dive deeper into my personal growth journey and the pivotal role mentorship has played to help get me where I am today. Don't miss out on these invaluable insights that can help you grow your business beyond your wildest dreams! Resources:Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect Action wherever you get your podcasts. Imperfect Action

Listen up, product bosses! I’m back with another exciting coaching session for you today with Billie of Billie’s Soap, who is business partners with her dad, and together they sell high-quality, scientifically-backed, natural skincare products to help you feel confident and comfortable in your skin, no matter what your skin type is! If you’ve been struggling with figuring out how to transition your in-person sales to online, then you’re in the right place!Billie and her dad do amazing at in-person events, so amazing in fact that 90% of their sales come from in-person, but they are both getting tired from all of the traveling they have to do to make this happen which is why Billie is wondering how they can start to lean more into online to continue growing their business.Together, we dive deep into brand awareness, no matter what stage your business is at, why wholesale might be her next best sales channel and the importance of tapping into your existing customers to increase your sales (hint: this is why you have an email list!).Tune in as we discover Billie’s next BEST steps to take to start pivoting towards more online sales in order to grow her business to that next revenue level (aka the seven figure mark)!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.Support Billie’s business by clicking here and use the code THEPRODUCTBOSS for 20% off your entire cart. If you or someone you know is going through active treatment for cancer or you're at the end-stage and not doing treatment, you can email [email protected] to receive your free jar.Follow Billie’s Soap on Instagram: @billies.soap.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Mentioned in this episode:Imperfect Action Listen to Imperfect Action wherever you get your podcasts. Imperfect ActionHubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound Conference

Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it!So what’s the reason?! Well there’s been a long time saying that J months are slow for product-based business owners, especially in the month of July, because not a lot of people are looking to buy or spend money during that time. So Prime Day was created to incentivize people to buy more during a month they don’t typically shop in!In this episode, we dive deeper into what you can learn from Prime Day, how you can get your products on Amazon, if you want to, and how you can take advantage of Prime Day to create offers and promotions for your products, even if you aren't selling on Amazon! You don’t want to miss this episode.Resources:Are you ready to never feel behind big box stores again by knowing the right products to put in front of your customers at the right time?! Grab our customizable Selling Cycle, where we'll walk you through what you should be marketing and when, for ALL times of the year. Click here to grab your Selling Cycle today!Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge which starts TODAY!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect Action wherever you get your podcasts. Imperfect Action

Hey, product bosses! I’m back with another incredible coaching session for you today with Ines of Barkin’, who sells stylish and practical feeders and treat pouches for you and your pup! If you feel like you’ve been throwing spaghetti at the wall or trying to do everything, but nothing is working, then this episode is for you!Ines has been seeing steady growth through wholesale but feels like she has been spreading herself too thin trying to figure out how to continue growing and increasing her sales, especially when nothing seems to be working.Together, we dive deep into why you need to determine your specific path to profit, the importance of knowing your data and numbers, and why sometimes making small tweaks and refining what you’re currently doing is actually what’s going to make the biggest difference!Listen in as we discover Ines’s next BEST step to make the biggest impact in her business and why oftentimes it’s not about doing ALL the things, but rather becoming really focused and getting really good at what you’re already doing to reach that next level in your business. Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.Support Ines’s business by clicking here.Follow Barkin’ on Instagram: @shopbarkin.Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: Hubspot’s Inbound ConferenceVisit INBOUND.com to see the lineup and grab your tickets today. INBOUND.COMImperfect Action Listen to Imperfect Action wherever you get your podcasts.Imperfect Action PodcastMentioned in this episode:Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect...

If you’ve ever heard me say “usually the biggest obstacle getting in the way of your dreams or growth is actually yourself,” but you aren’t really sure what that means then listen up. In today’s episode, I’m sharing the #1 thing that has changed my life this year and chances are, it’s not what you think!As a business owner, we’re often taught that to be successful we have to hustle hard, nonstop and for years on end. And well yes, this is true to an extent, there’s an entire piece missing that’s going to be the game changer for you reaching the level of success you’ve been looking for. Today, we dig deeper into that missing piece and why if you truly want to reach your dreams, you need to be pouring into your cup to not only nourish your business, but also your body and soul.In this episode, we discuss how to merge self care, and truly understanding who you are as a person with your goals for your business to expand your experiences and truly transform into your future self. When you begin to transform and truly lean into the energy of the universe providing for you, you allow yourself to open up and be fully accepting of everything you’ve imagined.&nbsp;And I want to help you do this at The Product Boss Expansion Retreat this August, at my house in Los Angeles. You can find all of the details and save your spot here. You don’t need to do this journey alone, product boss, let’s experience this transformation and expansiveness together!Resources:Did you know that your dream life is closer than you think? Come spend 2 magical days of immersion with me, at my home in sunny Los Angeles, where you’ll be supported, guided and connect with other superstar product-based entrepreneurs like you, and work on building and transforming your business in a new way so that you can live the life you've always dreamed of. Click here if you are ready to dream big, pursue your passions, and create a life of unlimited possibilities!Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!Connect:Website: theproductboss.comInstagram: <a...

Listen up, product bosses! Today’s episode is a must listen if your product business sales are down. We’re back with another coaching session, and this time we’re talking to Gina of Seasons Jewelry. Now Gina has been in my community for a long time and actually started her first product biz as a hobby! Fast forward to today, and Gina is now not only a full time product boss (goodbye corporate world!), but she also just recently acquired her second business which is where she had previously bought the jewelry for her side hustle product biz from (cool, right?). Her goal, like most product bosses, is to make more sales but she’s not quite sure where to start.In this episode, we dive into Gina’s current situation to figure out what she needs to do next, where she needs to focus, and ways she can really grow this business past the plateau that she feels she’s in.&nbsp;And even though Seasons Jewelry is a 39 year old business and a well established brand, this episode is a good reminder that sometimes you need to go back to the foundations, aka the basics, to identify what’s not working in order to figure out your next step forward, no matter what level your business is at.Join us as we dig deeper into Gina’s business, provide actionable tips, and help her- and you- figure out where to focus to start increasing those sales again. Let’s do this together!&nbsp;Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Gina’s business by clicking here.Follow Seasons Jewelry on Instagram: @SeasonsJewelry.Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:&nbsp;Hubspot’s Inbound ConferenceVisit INBOUND.com to see the lineup and grab your tickets today.&nbsp;INBOUND.COMImperfect Action&nbsp;Listen to Imperfect Action wherever you get your podcasts.<a...

Today, I’m so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you’re not familiar with Mighty Networks, it’s an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community and subscriptions.In this episode, Gina and I dive into the benefits of building and creating a community that aligns with your products and mission, especially for my subscription-based product bosses, as well as the importance of community and who you’re surrounding yourself with on your product biz journey.&nbsp;Join us as we show you the power of community and the role it plays in owning a product-based business plus Gina even shares with you her 5 components for building a successful community and the 5 mindset changes you need to have to take your community to the next level.&nbsp;Resources:Check out Mighty NetworksConnect with Gina Bianchini on LinkedInWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:&nbsp;Hubspot’s Inbound ConferenceVisit INBOUND.com to see the lineup and grab your tickets today.&nbsp;INBOUND.COMImperfect Action&nbsp;Listen to Imperfect Action wherever you get your podcasts.Imperfect Action PodcastMentioned in this episode:HubSpot Inbound ConferenceImperfect Action

Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom.&nbsp;During our time together we discuss Nicole's journey to where she is now and the strategies that she can implement to get her to where she wants to grow her product-based business - all while blending her other responsibilities.&nbsp;We deep dive into niching down your products, how to create an irresistible customer experience, and how hiring help at home or outsourcing the smaller tasks in your day will create time for you to reach your dreams.&nbsp;Listen in as we discover Nicole's next steps to grow her business and how you can apply these strategies to create your own money-making machine.Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Nicole’s business at lunahlife.comFollow Nicole on Instagram: @lunahlifeFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024 and learn the secrets to turning your product-based business into a money-making machine.If you’d like to learn more about Instacart you can check them out here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:&nbsp;Another BiteListen to Another Bite wherever you get your podcastsAnother Bite Podcast&nbsp;HubspotGet started for Free with Hubspot CRMHubspot 2024 Mentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts. Another Bite PodcastHubspotGet started for Free with Hubspot CRM HubSpot 2024

True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpass your product business dreams.&nbsp;I'll share examples of my own journey to success before the days that social media took the world by storm (aka when going viral wasn't even a thing) and how my students have proven time and time again that you can create your profitable money-making machine once you know your own path to profit!Tune in if you are ready to discover how to grow your business beyond your wildest dreams, even without a social media presence, and the strategies my students and I have used to get there!Resources:Sign up for The Product Boss Newsletter.Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:&nbsp;Another BiteListen to Another Bite wherever you get your podcastsAnother Bite Podcast&nbsp;HubspotGet started for Free with Hubspot CRMHubspot 2024&nbsp;Mentioned in this episode:HubspotGet started for Free with Hubspot CRM HubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts. Another Bite Podcast

Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year.In this episode, we dive into Heather's situation to uncover what might be holding her back. Is it a bad economy, the influence of platforms like Faire and Amazon, or something else entirely? We’ll explore the possible reasons for her plateau and discuss strategies to get her back on track and moving toward her million-dollar goal.Join us as we analyze Heather's business, provide actionable advice, and help her—and you—navigate through these challenges. Let’s figure this out together!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Heather’s business at leetielovendale.comFollow Leetie Lovendale on Instagram: @leetielovendaleFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts. Another Bite PodcastHubspotGet started for Free with Hubspot CRM HubSpot 2024

Listen up, Product Bosses! Today, we’re diving into the idea of transforming your product-based business into a passive money-making machine. With summer upon us, it's the perfect time to explore how you can ease off the gas and still keep the revenue flowing.For many of us, the summer months are a time to spend with family, take a break, and enjoy some downtime. Whether you want your business to run passively year-round or just during specific seasons, we’ll discuss strategies to reduce your daily involvement while maintaining consistent sales. We'll cover different sales channels and revenue streams that require less hands-on effort, allowing you to focus on what matters most during these relaxing months.Join us as we explore practical tips and insights to help you make your business work for you, even when you're not actively working on it. Let’s dive in and learn how to create a business that supports your lifestyle.Resources:Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet started for Free with Hubspot CRM HubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts. Another Bite Podcast

Listen up, product bosses! Today’s coaching call is a must-listen for entrepreneurs at all levels, whether you're just starting out or hitting new growth milestones. We’re speaking with Claire of Musically Minted, a thriving product business selling music-themed merchandise. Claire's goal is to become one of the go-to names in her niche, and we love that kind of ambition.Claire is taking her business full-time but has hit a pivotal moment where her current methods aren't working anymore. She needs to know what comes next. In this episode, we discuss the systems she can put in place, when she needs them, and how to implement them effectively.We get into the nitty-gritty details, providing a real example of how to tackle similar challenges in your business. If you’re ready to scale and optimize, this episode is for you. Let’s dive into it!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Claire’s business at musicallyminted.comFollow Musically Minted on Instagram: @musicallymintedFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts. Another Bite PodcastHubspotGet started for Free with Hubspot CRM HubSpot 2024

Today, we’re addressing a common question we hear all the time: "I have this product, I have this idea, but what should I do? How do I sell it?" We all come up with amazing ideas or get inspired to create something, but then we’re often unsure about the next steps. Let’s dive into the best strategies for selling your products successfully.Whether you’re using platforms like Etsy, running a brick-and-mortar store, launching a website, or leveraging social media, each method has its own challenges and advantages. We’ll share our personal experiences and insights on how to navigate these options. We'll discuss how Etsy can simplify the selling process but comes with risks, why relying on foot traffic for your physical store can be limiting, and the pitfalls of assuming that "if you build it, they will come" for online stores.We also highlight the frustration of slow sales and the importance of finding where your customers are already spending their time. From my own journey, we learned that having a beautiful website isn’t enough—you need a strategy to drive traffic and convert visitors into buyers.In this episode, we’re breaking down the seven best places to sell your products right now. These are the platforms and strategies that will help you turn those trickling sales into a steady stream. We want you to hear that waterfall of sales, so let’s get started!Resources:Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Shopify is our #1 recommendation for building your e-commerce website! Visit theproductboss.com/shopify to get a free trial!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts. Another Bite PodcastHubspotGet started for Free with Hubspot CRM HubSpot 2024

This week, we've got a fantastic coaching session with Chanel of Pup Pastry. As you might have guessed from the name, her business specializes in dog treats, focusing on healthy, natural products. Chanel is relatively new to our program, Multi-Stream Machine, but she’s already starting to see results. Now, she’s looking to optimize those revenue streams and expand her online presence.In this episode, we dive into Chanel’s journey with Pup Pastry, exploring how she can leverage her in-person success to boost her online sales. We’ll discuss strategies for optimizing revenue streams, building a robust online presence, and the steps needed to scale her business in the digital world.Join us as we offer practical tips and actionable advice to help Chanel—and you—take your business to the next level. Let’s get into it!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Chanel at puppastrync.comFollow Pup Pastry on Instagram: @puppastryncFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet started for Free with Hubspot CRM HubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts. Another Bite Podcast

Hey, Product Bosses! We’re diving into something really exciting today. Have you ever wondered how getting your product in front of the right person can transform your business overnight? Well, we’ve got an incredible story to share.In this episode, we’re talking about the day Kim Kardashian bought Cuffs Couture and how it created a ripple effect that took the brand to new heights. We’ll dig into the details of how this happened, the strategy behind getting your product in front of influential people, and the importance of leveraging other people's audiences to grow your own.We’ll share practical tips and strategies you can use to create similar opportunities for your business. From building relationships with influencers to maximizing the impact of a celebrity endorsement, this episode is packed with actionable insights.So, get ready to learn how a single purchase can change everything and how you can position your product for success.And don’t forget, we have a brand-new, free, and live training on building a consistent, profitable, revenue-generating product business in 2024. Sign up at theproductboss.com/framework to join us!Resources:Does it feel like you've tried everything but still aren't making the sales you want? Trust me, I've been there, too. But here's the thing—you're not bad at business. The key is getting your products in front of more customers. I faced the same struggle until I discovered the one thing that transformed my business from a few sales to six figures in just one year, all without spending a cent on ads or having a huge following. Now, I want the same success for you. Join my free masterclass, "The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024," and learn my secret to success. Head over to theproductboss.com/framework to save your spot. Let's turn your business into a money-making machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts. Another Bite PodcastHubspotGet started for Free with Hubspot CRM HubSpot 2024

Listen up, Product Bosses! We’re back with another exciting coaching session, and this time we’re talking to Amber of HayMad &amp; Co., a lifestyle apparel brand that focuses on inclusivity and mental health awareness. Amber has a physical retail location in her hometown in Canada, and her wholesale business is picking up steam in the US. Now, she’s looking to take her brand international.In this episode, we explore the strategies and steps Amber needs to elevate her business. We'll discuss how to leverage her current success, expand her market reach, and overcome the challenges of going international. From boosting her online presence to optimizing wholesale operations, we'll cover it all.Join us as we dive into Amber’s journey, offering insights and actionable advice for anyone looking to grow their business beyond borders. Let’s find out what—or who—will take HayMad &amp; Co. to the next level!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Amber’s business at haymadandco.comFollow HayMad &amp; Co. on Instagram: @haymadandcoConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in PowerHubSpotGet started for Free with Hubspot CRMHubSpot 2024

So one of the greatest lessons for a product boss is learning to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to us. Do you feel the same way? As we grow as business owners, parents, and individuals, one of the hardest things is asking for help. Another challenge is releasing the expectation that we should and can do everything at once.If you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Many of us use words like balance and juggle, but we feel tired, stressed, and stretched too thin trying to be everything to everyone.You really want to figure out what you want in your life, what aligns best with you, and how you can achieve that, because we're all problem solvers. But it's not about doing it all by ourselves. It’s about finding the help we need. There's never been a time when we, especially as women, could do anything we wanted in our business, generate any revenue we aimed for, and manage full-time jobs, family, caregiving, and everything else on our plates.So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how you can align your priorities and pave your own path to success.Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in Power

Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed.In today's coaching session, we take you behind the scenes with Shanti of A Brighter Year. Shanti sells simple, easy, and bite-sized coloring books for the busy adult, and she's absolutely crushing it. Her business has gone viral on TikTok and other platforms, leading to huge collaborations with brands we all know. This success has translated into six-figure months, way sooner than Shanti ever imagined. Yes, six-figure months, and she started this less than a year ago!Now, Shanti is asking, "How do I keep up?" and "What comes next?" We dive into topics like hiring, taking back control, and setting your sights on even bigger goals. Let’s get into it!In this episode, we’ll explore how Shanti’s unique approach to adult coloring books has taken her business to viral success. From TikTok fame to high-profile collaborations, Shanti's story is one of rapid growth and the challenges that come with it. We'll discuss how to manage explosive growth, the importance of building a team, and how to stay focused on long-term goals even when things are moving at lightning speed.Resources:Support Shanti’s business at abrighteryear.comShanti has created a Product Boss-themed coloring page just for you! For our product bosses who are feeling overwhelmed, anxious, or just like having some fun coloring, this is for you! Download your FREE coloring page at theproductboss.com/abrighteryear.Follow Guest Name on Instagram: @abrighteryearAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in PowerHubSpotGet started for Free with Hubspot CRM<a...

Welcome back, Product Bosses! Today, we're diving into the seven key pillars that every product-based business owner needs to master in order to scale their business to the million-dollar mark and beyond. Whether you're just starting out or already enjoying multi-six-figure months, this episode is crafted to broaden your vision of what’s possible.No matter your current level, the challenges may seem familiar, but the focus required to overcome them varies significantly. Today, we're focusing on identifying what needs your attention most and how to efficiently allocate your time—a common struggle for entrepreneurs at every stage.We'll tackle the overwhelming feeling that "everything needs attention" and how to prioritize tasks effectively, especially during peak business and personal times. Learn from the experiences shared in our coaching calls, where strategic focus and mentorship have led to significant breakthroughs.Resources:Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in Power

Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market.Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market.Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth.Resources:Support Claudia’s business at wearshift.coFollow SHIFT on Instagram: @wearshift.coAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in Power

Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks.We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals.In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you.Resources:Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet started for free with Hubspot CRMHubSpot 2024LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in Power

Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges.In this episode, we'll explore the complexities that come with scaling a business. Virginia, a dedicated student of our Multi-Stream Machine and a new member of our Inner Circle Mastermind, is facing hurdles that many of you might find familiar. We'll discuss what strategies are no longer serving her and how to adjust her approach to meet her ambitious revenue goals.Join us as we delve into actionable insights and tailored advice that can help any entrepreneur looking to scale efficiently. Whether you're aiming to break your first half-million or simply streamline your operations for better growth, this session will provide you with the tools and inspiration you need to push your business forward.Resources:Support Virginia and Swoop at wearswoop.comFollow Swoop on Instagram: @wearswoopReady to make the revenue you want in your business by knowing the right products to put in front of your customers at the right time? Grab your free Selling Cycle now!Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes here. We're excited to review your application and hopefully welcome you into our thriving community!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in PowerHubspotGet started for free with Hubspot CRMHubSpot 2024

Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant half-million-dollar business into a thriving multi-million dollar empire.Discover how challenging financial fears and investing in strategic growth can not only change your trajectory but also provide you with invaluable lessons on leadership and resilience. We'll share these insights to help you break through your own growth barriers. Whether you're struggling with self-doubt, financial constraints, or the daunting task of scaling your business, today's discussion will equip you with the tools and mindset shifts needed to step into your potential and achieve remarkable growth.Join us as we unpack the three pillars that can help you move beyond historical constraints and embrace the opportunities that await in the unpredictable journey of entrepreneurship.Resources:Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes &nbsp;here. We're excited to review your application and hopefully welcome you into our thriving community!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in PowerHubspotGet started for free with Hubspot CRMHubSpot 2024

Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity?Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch.We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity.Resources:Support Suzanne at suzannekumar.comFollow Suzanne on Instagram: @suzannekumarceramicsJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinXListen to LatinX In Power wherever you get your podcasts.LatinX in PowerHubspotGet started for free with Hubspot CRMHubSpot 2024

Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key.During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden.So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you.Resources:Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.Resources:Support Dana at thehypegirlsupplyco.comFollow The Hype Girl Supply Co. on Instagram: @the_hype_girl_supplycoSign up for The Product Boss Newsletter: theproductboss.com/newsletterJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before.The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products.In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it.Resources:Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag &amp; Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales.Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business.Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales.Resources:Support Karissa at wagandwonder.comFollow Wag &amp; Wonder on Instagram: @wagandwonderWant to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind.&nbsp;My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie!&nbsp;So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales.&nbsp;Resources:Tired of pouring everything into your business but just not seeing the results you dream of? Whether you’re just starting out, building a side hustle, or you’ve been selling for a while, I’m going to teach you the Stand Out Method. It’s an entire playbook for standing out against the competition and selling more. Save your free seat today for this masterclass at theproductboss.com/playbook.&nbsp;&nbsp;Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts.Another Bite PodcastHubSpotGet started for Free with Hubspot CRMHubSpot 2024

Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible.&nbsp;First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:&nbsp; TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts.Another Bite PodcastHubSpotGet started for Free with Hubspot CRMHubSpot 2024

In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer?&nbsp;Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after.You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how!Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:&nbsp; TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in.Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused.This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused.Resources:Purchase from Rachel’s business: FalconeFarm.comFollow Rachel and Falcone Farm on TikTok and Instagram (@FalconeFarm)Join our brand new program, ‘Stand Out Society’, an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover the core foundations your business needs to get clear on your brand and get more customers. Plus I’m teaching it live for this round only!! Join Stand Out Society today! Doors close on Wednesday.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all.A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now!Resources:We’re launching a brand new program! ‘Stand Out Society’ is an 8-week program for product businesses looking for their breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. Plus Jacqueline is teaching it LIVE during this founding round only, so be sure to sign up for Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs.That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances.After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math!Resources:Buy from Dawn’s business: FairyTaleYarnCo.comFollow Dawn and Fairy Tale Yarn Co on Facebook and Instagram (@fairytaleyarnco)We’re launching a brand new program! ‘Stand Out Society’ is a new 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, by me, Jacqueline, be sure to sign up for the first 8-week round of&nbsp; Stand Out Society today: TheProductBoss.com/SOS.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from?That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business.In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve.Resources:Grab the Ultimate Checklist for Building Your Dream Product-Based Business:&nbsp; TheProductBoss.com/dreamStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out.First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support.Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.”&nbsp;As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes!Resources:Learn more about Aleah’s business and buy some SHROOMACON: MeatTheMushroom.com&nbsp;Follow Aleah’s business on Instagram: @MeatTheMushroomIf you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. <a...

Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately.Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level.Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level!Resources:If you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024

Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions to each other's current business challenges.You’ll hear one Masterminder who has a multi six-figure business and wants to start pitching her product to bigger retailers. Another is ramping up for a product restock and is double-checking that she has thought through everything. A third is considering diversifying her acquisition channels and is wanting feedback and input on which ones have been working well for other Masterminders.For each question, I give my input based on my 20 years of business coaching, and other Masteminders chime in with what’s working for them, so that collectively as a group we can provide actionable tips and advice to try! If you want to experience what it's like to be in a Mastermind with other product-based business owners who get it, then tune into this episode!If you are a six- or seven-figure product boss and want to join my Inner Circle Mastermind, applications are now open! You can apply here.Resources:If you’ve hit the six-figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you have the chance to get my eyes directly on your business and work closely with me, you’ll also receive input and support from other product bosses who know exactly the challenges you face. Applications are now open, but spots are limited and on a first come, first serve basis so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you!We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your product-based business to a million dollars and beyond. From firsthand observations of business owners who've reached the million-dollar mark, we've gathered actionable insights and strategies that can make this impressive feat not just a possibility, but a reality. Whether it's been a rapid climb or a steady ascent over the past few years, hitting that million-dollar milestone is entirely achievable, no matter where you’re at right now in your product business.Join us as we explore the steps, the mindset, and the dedication required to build and structure a million-dollar business. Let's dive into what it takes to elevate your business, break down the barriers, and achieve the growth you've been working towards!Resources:Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” Learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024

Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenges.Currently, Stacey finds herself at a crossroads, grappling with the sustainability of her physical retail store. Although it generates 80% of her revenue, it's leading her towards burnout and away from her envisioned path for Be Blends. The question looms: how can she pivot towards an online focus while still ensuring she is making the amount of revenue and profit she wants to?In this episode, we dive deep into Stacey's dilemma, exploring strategies for transitioning from a brick-and-mortar model to a thriving online presence. We'll dissect the risks, weigh the benefits, and brainstorm actionable steps to ensure a smooth transition that aligns with her business goals and personal well-being. Whether you're considering a similar shift or seeking inspiration for overcoming business hurdles, this session is tailored for you.Resources:Support Stacey’s business at beblends.comFollow Be Blends on Instagram: @beessentialHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works.Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the balance between product-related posts and brand-building posts. And, yes there are different answers based on if you’re an online seller or brick-and-mortar, and whether you’re just starting your social media channels or if you already have a healthy following.Tune it to hear from a woman who knows the social media game, and knows how to crush it.Resources:Follow Linda Fruits’ Instagram: @FruitsofMotherhoodHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024

Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever &amp; Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream.&nbsp;If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!Resources:Support Yvette’s business at ForeverLunaCo.comFollow Forever Luna &amp; Co on Instagram: @ForeeverLunaAndCoShop Forever Luna &amp; Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show

Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program.&nbsp;The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.If you want to tap into the hot TikTok market, this episode is a can’t miss!Resources:TikTok ShopStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities.We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience.&nbsp;Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience.Resources:Support Tisha’s business at tishatrapp.comFollow Tisha Trapp Jewelry on Instagram: @tishatrappjewelryStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024

Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them.&nbsp;We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the right guidance, mindset, and community support.Whether it's adapting to the changing landscape, finding innovative ways to connect with your audience, or scaling your business in ways you never thought possible, we've got insights that could change the game for you.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more and get a $500 off discount for a limited time!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024

Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is real.In this episode, we're not just talking about managing time; we're exploring strategies to meet revenue goals efficiently, especially during those unpredictable slow and busy seasons. It's about making the most of every minute and finding those hidden opportunities in Anela's schedule to scale her business without sacrificing her wellbeing.We're here to show you that with the right approach, it's possible to thrive in business and maintain blending in your personal life. So, whether you're a solo entrepreneur or juggling a family alongside your business dreams, this episode is packed with insights and strategies tailored to help you succeed!Resources:Support Anela’s business at shop.puakenikenidesigns.comFollow Puakenikeni Designs on Instagram: @puakenikenidesignsGuess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Click here to find out more and get a $500 off discount for a limited time!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.Resources:Learn more about How to Sell Your Stuff on EtsyFollow How to Sell Your Stuff on Instagram: @howtosellyourstuffIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!Resources:Support Marian’s business at mamacheesecake.comFollow Mama Cheesecake on Instagram: @mamacheesecakelaIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together!Resources:Creating Your Dream Business &amp; Life as a Maker with Susan Gordon PotteryReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin &amp; Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively.Resources:Support Amanda’s business at davinandadley.comFollow Davin &amp; Adley on Instagram: @davinandadleyReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.Resources:Support Leah’s business at monalisapure.comFollow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoilReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience.Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire!Resources:Support Ashley’s business at tealmeal.comFollow Teal Meal on Instagram: @tealmealConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.It's time to find our blend again, to get back on track. In this episode, we'll share some strategies and insights to help you do just that. Let's dive in and make 2024 a year of growth, success, and a fantastic blend of work and life!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!Resources:Support Elaine’s business at unzickerdesign.comFollow Elaine’s business on Instagram: @theunzickerConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRM! HubSpot 2024LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in Power

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!Resources:Support Valery’s business at brennancandleco.comFollow Brennan Candle Co on Instagram: @brennancandlecoConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right!But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about balancing your sales channels and understanding the value of alternative customer access and staying top of mind. So, how do you leverage social media effectively?That’s exactly what we're diving into today! To help you navigate this, we've created an incredible resource – our guide to growing your audience on social media. This comprehensive playbook is filled with tips and strategies to build a vibrant social media following, aligning with your business objectives. Whether you're looking to fully embrace social media or just wanting to enhance your online presence, this guide is your go-to resource.So, don't miss out! Head over to theproductboss.com/growsocial to get your hands on this free guide. It's time to make social media work for you, not against you. Join us as we explore the ins and outs of building a social media following that truly resonates with your brand and drives your business forward!Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.During our session, we'll explore:Understanding Your Customer: Identifying who your ideal customer is and where to find them.Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.Effective Messaging: Refining your product messaging to resonate with your target audience.This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!Resources:Support Chelsea’s business at radianthomeproducts.comFollow Radiant Home Products on Instagram: @radianthomeproductsConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspot Get Started for Free with Hubspot CRM!HubSpot CRM

Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax.We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable changes that have led you to this moment.I want to extend my heartfelt wishes for a joyous holiday season and a prosperous New Year. The past year has been transformative, setting the stage for a thrilling 2024 filled with new opportunities on your journey to success.As January approaches, we'll shift our focus to planning for 2024, crafting strategies to make it your most successful year yet. But for now, let's pause. Embrace this time with loved ones, relish in holiday traditions, reach out to those we hold dear, and bask in the spirit of gratitude. Remember to slow down, reflect, and cherish these moments.Thank you for your unwavering support. Your presence has been a cornerstone of our journey. Here's to a festive holiday season and gearing up for an incredible year ahead!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRM

Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could.Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you.Many of you have been creating compelling offers and promotions, like buy-one-get-one deals, yet are left puzzled when these don't translate into sales. The culprit, more often than not, is a confusing website. A site that doesn't clearly guide customers on what to do or buy can significantly hinder conversions.So, what can you do about it? We've got you covered! In this episode, we'll walk you through practical steps to optimize your website for better conversion. From simplifying navigation to clarifying your offers, we'll help you transform your website into a powerful sales tool.Get ready to make those necessary tweaks and watch as your website starts turning visitors into customers more effectively!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known but becomes a household name?In this episode, we'll delve into the strategies Dale has employed so far and explore comprehensive methods to elevate her brand visibility. We're all about practical, actionable advice, and we'll be discussing both paid and organic acquisition strategies tailored to Dale's needs. Whether you're a seasoned entrepreneur or just starting, this session is packed with insights for anyone looking to broaden their brand's reach.Join us as we dissect these strategies and provide Dale with the tools she needs to take Healthy Body Investment to new heights. Let's dive in and explore the roadmap to increasing brand awareness and success!Resources:Support Dale’s business at healthybodyinvestment.comFollow Healthy Body Investment on Instagram: @healthybodyinvestmentConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite

As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling!Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year has been phenomenal for many of our students and masterminders, filled with growth and learning. Whether we stumble or soar, each experience is a stepping stone to greater heights.Our mantra? "If you don't win, you learn." This mindset has propelled us and our community forward, proving that with hard work and the courage to embrace change, success is inevitable. So, as we wind down this year, let's gear up to make 2024 our most exceptional year yet!Join us as we guide you through planning and strategizing for 2024. We're all about action, change, and progress. If you're ready to revamp, refocus, and reenergize your business strategies, this episode is for you. Let's dive into making the new year not just about survival, but about thriving and excelling in this exciting entrepreneurial adventure!Resources:Download our free yearly reflection worksheet at theproductboss.com/542!Are you a busy Product Boss looking for areas to save some time? Cut down on trips to the grocery store with Instacart, making it easy to get everything you need without leaving your home!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make a sound?" The same applies to our products. No matter how great our promotion or offer is, without an audience, it's like it doesn't exist.We delve deep into these areas, providing insights and actionable strategies to help you understand your audience better, clarify your messaging, and optimize your conversion points. Join us as we unpack these elements and guide you towards more effective and successful sales strategies!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.Join us as we unpack these topics and provide actionable insights that can help not only Sue but also entrepreneurs like you in navigating the complex yet rewarding path of business growth. Are you ready to elevate your business strategies? Let's dive in and meet Sue!Resources:Shop Simply Sue’s at simplysuesnaturally.comFollow Simply Sue’s on Instagram: @simplysuesnaturallyThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump into these transformative insights and reset our entrepreneurial spirits!Resources:Go to theproductboss.com/539 to download quotes from this episode as wallpaper for your phone!Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.Resources:Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!Follow Old Mill House Coffee on Instagram: @oldmillhousecoffeeThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.Resources:Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!Resources:Shop Harborside Bath &amp; Body at harborsidebathandbody.comFollow Harborside Bath &amp; Body on Instagram: @harborsidebathandbodyAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!Resources:Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.Resources:Shop Superlove Merino at superlovemerino.comFollow Superlove Merino on Instagram: @superlovemerinoAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.Resources:Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of ChunksWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.Resources:Shop Jacx Carter Designs at jacxcdesigns.comFollow Jacx Carter Designs on Instagram: @jacxcarterdesignsConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action

Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action

Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?Resources:Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action

Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!Resources:Email List SignupGet on the waitlist for my new program!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.Resources:Learn about about Minna’s next journey at CueTheClarity.comConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action

Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!Resources:Click here for a free 30-day trial of Canva Pro!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?Resources:Learn more about Sabina at SabinaKnows.comMaster your pitch game at PressForSuccess.comFollow Sabina on Instagram: @sabinaknowstheproductboss.com/shareasaleWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM

Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Learn more at jengottlieb.comRead: Be SeenFollow Jen on Instagram: @jen_gottliebWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM

Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Visit wearscrubmates.com to learn more about Miriam’s unique product!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Introducing our new Podcast Strategy Sessions with Jacqueline! This is your chance to not only be featured on our podcast, with over 100,000 downloads a month but also to receive personalized 1-on-1 coaching. Apply today at theproductboss.com/strategy. Spaces are limited, so don't wait!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you.&nbsp;For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, ready to grow and flourish!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it.We’re delving into the essence of owning our desires and identities, breaking free from embarrassment and embracing our true selves. This episode is a celebration of our global community, of supporting and uplifting each other, of education and empowerment. We’re diving deep into what we see versus what we want for ourselves, confronting the media’s portrayal of women, and challenging what we’re told.It’s time to stop being embarrassed for what you want and who you are. It’s a journey of self-discovery, a story of obstacles, and a testament to our strength. Tune in as we discuss the importance of this topic, especially for women in business, and share our stories and insights on how to embrace our desires and own our identities. Remember, it’s all about being unapologetically you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing

With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture.The quest to find a ‘best seller’ might seem elusive to many who are in the realm of creating custom pieces. Yet, even within this unique sphere, there’s a formula to success. What if we told you that even within the diverse world of custom products, there are strategies to identify and capitalize on what truly resonates with your audience? Today, we’ll unpack the concept of a best seller for custom businesses, share inspiring stories of artists who've successfully navigated this path, and offer insights tailored just for you.Whether you’ve felt like you’re hitting a wall or are just starting out, join us as we demystify the journey of scaling a one-of-a-kind business. We've got you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM

It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everything to make their festivities memorable.The frenzy isn’t just about decking the halls, it's about knowing how to capitalize on the festive vibes! From gifts to entertainment supplies, the consumer wants it all, and we’re here to ensure that you’re poised to deliver. Dive in with us, workshop-style, and let's tailor-make your holiday business plan.If you're still on the fence about joining Multi-Stream Machine, remember: the clock is ticking, so jump in! This episode is your golden ticket to visualizing the treasures the holiday season can bring, when approached with zest and preparation. So, are you ready to optimize this high-revenue season?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM

Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels.Most businesses start with one primary sales channel, be it in-person sales, wholesale, Etsy, or direct to consumer through their website. This channel becomes the main source of revenue, and often, it works incredibly well. But there's a catch: it only works up to a point. The real growth potential emerges when we explore the possibilities beyond that single channel.Imagine if you could replicate the success of your primary channel on another platform? The prospect of doubling your revenue becomes real! But the big question remains: when is the right time to branch out? And which channel should you opt for next?Join us as we walk you through the signs that it's time to expand, strategies to choose the right platform, and how to harness that snowball effect to maximize your revenue potential.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbosMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science

Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights.The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where you are today? With a spark, a dream, and a whole lot of passion, despite the initial lack of followers, funds, or a clear roadmap.In today’s special episode, we lift the curtain on three formidable business owners – trailblazers who, not so long ago, were piecing their dreams together, right from their living rooms. Now, they're our Multi-Stream Machine stars, and their stories? Oh, they're gold!These business mavens dive deep, sharing their before and afters, their leap of faith moments, and the transformative journey with Multi-Stream Machine. We've all been there - those niggling thoughts of self-doubt and the fear of the unknown. Our guests today? They've been in your shoes, felt those very feelings, and today, they’re here to inspire, motivate, and show you the horizon of what’s truly possible.It’s not just about succeeding, but about believing, and we're here to cheer you on every step of the way. So, plug in, dear listener, as we bring to you tales of dreams, grit, and the magic of believing in oneself.Resources:Wild Melon: wildmelon.caEver After Baby: everafterbaby.comsTEAp house: steap.houseSuccessful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM

Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success.Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic strategies like "I'll sell skincare" or "I'll push my jewelry line". Let's refine those strategies. It's about crafting the best offers to entice your customers. Wallets are open, and the buying mood is on. How can you ensure those dollars find their way to you? We’re diving into six types of offers that could be game-changers for your holiday promotions.Plus, don’t miss out on joining our annual Rock Your Holiday Promotions Challenge. Dive deeper with us, understand specific examples, and master the art of holiday promotions. Remember, it’s called Rock Your Holiday Promotions for a reason. Let's capitalize on those promotions, get in front of the masses, and ensure you’re not just prepared, but perfectly poised for success!Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM

Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don't necessarily lead to bad customer habits.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM

Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize!September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory.In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science

If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there!This episode aims to help entrepreneurs navigate the challenge of identifying their top-performing products. But what if you're new and still seeking your bestseller? Or what if you've been around but your sales data is still sparse? We address these concerns, equipping you with a fresh perspective and the tools to find clarity in your business journey.For those wanting to refine their strategy or newcomers in search of a strong start, this episode is a must-listen. Join us as we unravel the secrets to identifying bestsellers, understanding sales data, and making the most of your efforts.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!HubSpot CRM

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.Join us as we unpack the importance of ongoing education, not just for skill enhancement but for holistic growth. It's time to reignite that passion for learning!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all about focus. Learn to sell more without stretching yourself thin, and discover how you can amplify your efforts with the right approach.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.We’re discussing some of the challenges Product Bosses face and tools to overcome them:Limiting Beliefs &amp; Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.Remember, success isn't always about the external factors. It's about the internal dialogue, our beliefs, our values, and how we perceive our capabilities. So, are YOU ready to rewrite your success story?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to your customers. So, forget about that business plan for a moment and join us as we discuss what truly matters when starting your product business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable business strategy!Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.And remember, sometimes, the investment you're most scared to make is the one that can save your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.So let's begin our journey through these areas, focusing on how to improve your business systems, boost your visibility (or marketing), and drive sales, because sales are the lifeblood of your revenue. Join us as we take a deep dive into this proven framework that is sure to help grow your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast

Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.So let’s explore the complex world of Etsy coaching and help you distinguish the wheat from the chaff. After all, it's about what makes sense for your business, not just Etsy.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast

Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and focus on working ON your business, rather than simply working IN it.Join us as we debunk the myths of the J-month slump, and empower you with strategies to utilize this time effectively. Remember, your business isn't broken - it's just time to approach things differently. We're here to guide you through it.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast

Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.So join us as we delve into the world of video with Natasha Pierre. We'll explore how she used Reels to grow her audience exponentially, and she'll share tips on how you can do the same. Because, let's face it, the world is watching, and it's time for your business to shine!Resources:Learn more at shinewithnatasha.comFollow Natasha on Instagram: @shinewithnatashaListen: The Shine Online PodcastWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast

Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.Join us as we delve into three strategies that will help you maintain your full-time job while growing your product-based business.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network

Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we believe this episode will impart insights and takeaways that will benefit everyone.Get your pen and paper ready and prepare to engage in a meaningful mid-year check-in. It's time to pause, reflect on your current situation, and visualize where you intend to steer your business in the coming months. Let's dive in and embrace this time for reflection and strategizing – your future self will thank you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network

Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracing the size and scope of your business and how you can measure success beyond just financial metrics.Remember, if you want to ask us anything or have your questions answered on the show, make sure to follow us @TheProductBoss or @thejacquelinesnyder. And if you're part of Multi-Stream Machine, keep an eye out for opportunities to ask us questions during our live podcast recordings.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Clockwork for Product Bosses with author Mike MichalowiczConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network

Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.Let's get to the heart of the matter. How can you balance your creative impulses with the practical demands of running a successful business? Is it possible to feel fulfilled as an artist while still achieving your business goals? Trust us, it's not only possible – it's the pathway to greater success.So, whether you're a newcomer or a seasoned entrepreneur, join us today as we help you navigate the sometimes chaotic, always exciting world of creativity and business. Let's debunk some myths, focus your creative energy, and steer your business towards greater heights.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network

Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.So, buckle up and let's dive into this Q&amp;A episode, offering answers to real questions that might be crucial to your own journey. Welcome to the Jacq-a-sode experience!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!As you know, we recently went to Costa Rica, and we want to&nbsp; share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.&nbsp;A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

We've been getting a lot of questions about partnerships in business: Should you dive in? Is it the magical key to success? Well, we're here to dig deep into this question – just for you!Often, many of you look at us and our successful partnership and wonder if having a business partner is the missing puzzle piece in your own journey. More often than not, the thought behind this curiosity is a belief that it might make things easier or bridge certain gaps in skills. But why do you feel this way?We're going to be brutally honest here, folks. Our partnership is wonderful, but we're also well aware that it doesn't work out for everyone. Friendships may be lost, and expectations may not always meet reality. We’ve both had our share of not-so-great business partnerships before we found each other. It’s important to acknowledge the other side of the coin.So, buckle up, because we're going to dive candidly into this question. Join us as we peel back the layers of what business partnerships really look like, the good, the bad, and the unexpected.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

Hey Product Bosses! You KNOW we are passionate about helping you achieve your business goals, maximize profitability, and ultimately realize the dream business you've always aspired to have. Discussing finances, the impact of your business on your family, community, and potentially on a global scale is our favorite thing. And that's what we'll be focusing on in today's episode—money matters!It feels like we've been talking about the possibility of an economic recession for years. Whether we're on the brink of a recession or not, amid inflation and other economic challenges, as small business owners, we need to smartly consider financing options. Many of us might not have had the opportunity to understand or leverage finances, especially in the context of running a small business.More often than not, we start with our own cash. Both of us completely bootstrapped our businesses, investing our own money into our product ventures when we started. But, in this episode, we want to delve into smarter financing alternatives. It's high time we start operating like bosses and truly owning our businesses.So, how do you finance your small business? We're going to provide tips and strategies for funding your venture. Whether you're just getting started or looking for some padding during the lean periods, or even if your business is thriving, we've got you covered. Particularly when your business is doing well, it's the perfect time to seek financing, as your financial statements reflect a robust, positive cash flow. Let’s dive in!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Chase Ink Business CardsCapital One VentureWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

From diapers to dollars, we're taking you on a rollercoaster ride through the thrilling and often chaotic worlds of entrepreneurship and motherhood. We dive into our experiences, navigating through nearly two decades of being entrepreneurs and raising our children. We'll reminisce about the simpler days, pre-children, when we thought life was at its hardest. Little did we know that those were just the training wheels for the adventure that was about to unfold.In this candid conversation, we shed light on the real-life scenarios of being a mompreneur. We share our humorous bathroom escape stories, our toddler's hide-and-seek antics, and even our techniques for maintaining sanity in the beautiful chaos of parenthood and entrepreneurship.From all-too-familiar scenes of ducking into house corners for a quiet moment, to juggling work and ensuring our toddlers aren't "running with scissors," we bring a fresh perspective to the often daunting task of balancing motherhood and running a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference

Welcome, biz besties, to another episode in our "Ask Us Anything" series! As entrepreneurs who have navigated the exciting waters of multi-preneurship, we know firsthand the challenges of juggling multiple businesses simultaneously. We've received a great question from one of our students in the Multi-Stream Machine, and we couldn't wait to dive in and share our insights with all of you.The question that sparked this episode was, "You ladies have managed multiple businesses at once. Could you give us some advice, best practices, et cetera, for successfully running two different businesses at one time?" It's a fantastic question, and we bet many of you out there are pondering the same thing.We all know that as creative entrepreneurs, our minds are always buzzing with new ideas, and sometimes, those ideas lead to entirely separate ventures. In our student's case, she is selling two distinct product lines on different platforms, including Shopify, Etsy, and wholesale through Fair. This calls for some serious time management and strategic planning!Join us as we dissect this topic and share our best tips for successfully managing multiple businesses at once. If you've ever been tempted to start a second business or are already in the thick of it, this episode is for you. We're going to share our experiences and reveal some strategies that will help you not only survive but thrive in the world of multipreneurship.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference

Navigating the uncertain terrain of running a business can sometimes lead to tough questions. Today, we're tackling one such question head-on in our Ask Us Anything series, brought to us by one of our concerned Multi-Stream Machine students facing an unsettling sales drop.They've noticed a significant sales slump after raising their product prices and are left wondering if it's due to economic shifts or the new pricing. With their family's livelihood on the line, this isn't a mere academic exercise, it's a pressing reality that requires practical solutions.We're diving deep into this topic, exploring potential strategies including the possibility of a price decrease or a sales event. We're also looking at the role of customer adaptation and the importance of the testing process in your business strategies. Remember, you're not stuck, you have options, and we're here to help you discover them. So join us in this critical discussion, it may not be fun, but it's extremely helpful and relevant.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

Are you ready for an exciting dive into the world of the business power-couple? Because today, we’re here to share our stories, answer your burning questions and delve deep into what it’s like being the breadwinners of our families. Get ready for an enlightening, funny and profoundly honest discussion!What's it like being the breadwinner in your family? It's an interesting question, and one we've been asked multiple times. The truth? It's rewarding, it's challenging, it's empowering, and sometimes, it can be a bit of a pressure cooker.Our husbands are smart, successful, and ambitious in their careers. But as we've found, there's something uniquely empowering and rewarding about becoming the breadwinners ourselves. We’ll touch on the upsides, the potential downsides, and the way it’s shaped our relationships and lives. And yes, we're going to talk about money. But we're also going to talk about the impact we can have as entrepreneurs. Remember, as a business owner, your potential is limitless; there's no cap on your salary or the impact you can make in the world.So, join us for a candid, laugh-out-loud episode that will make you see the breadwinner role in a whole new light. You may just find it empowering and inspiring, especially if you're an entrepreneur and the potential breadwinner of your family!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing

Hello fellow Product Bosses! It's your go-to gurus, Jacqueline and Minna, back again to light up your path towards entrepreneurial triumph. We're peeling back the curtain today to share our blueprint for navigating the summertime business landscape. This season presents unique opportunities and challenges, particularly for us as moms. We've been tirelessly paving the way to this point, and now, we're ready to strategically dial it down for the summer, immersing ourselves in precious family time. However, we're not going completely off-grid.While you might not see us in the front row as often, we'll be working diligently behind the scenes to maintain the business momentum. But let's be honest: we're also planning on hibernating a bit, prioritizing our children, and enjoying the sunny season. And yet, we've never fully paused. Our commitment to growth and progress remains unshakeable. Even in moments of challenge, we stay the course.We're diving into the dynamics of planning and managing your business activities around the summer months, striking a balance between reaping the benefits of a flourishing business and basking in some well-deserved poolside relaxation. We've planned ahead, establishing our availability, planning activities with our kids, and batching our work in advance to ensure the summer months are as productive as they are refreshing. Join us as we break down these strategies and inspire you to carve out your own version of a successful, fulfilling summer.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path

As we're in the middle of Asian American Pacific Islander (AAPI) Month, there couldn't be a more perfect time for Jerry Won to join us. His work in promoting diversity and sharing the multifaceted stories of Asian Americans through his podcast, 'Dear Asian Americans,' is making waves in the sphere of societal change.His business philosophy? Building relationships, providing assistance, and capturing the value created by doing good work. From his formative years in business school, to a career in corporate consulting and a stint at WeWork, Jerry's journey is a testament to the power of networking, community building, and embracing diversity.Jerry’s focus now includes running a creator business and community, a speaker mastermind, and helping others understand the worth of their stories and creations. Whether your product is a physical object or the value you bring as an individual, Jerry believes there is a way to market and capture that value.Join us as we dive deep into Jerry's inspiring journey and how we can learn from his experiences, embrace our differences, and use our unique paths to build successful businesses.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at jerrywon.comListen: Dear Asian AmericansWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM

We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and meet your customers where they're at.So, join us as we delve into the upcoming season change and provide strategies to better understand and cater to your customers' evolving needs and wants.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path

Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM

Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.So, get ready to dive into business financial literacy and learn how to become cash confident with our amazing guest, Melissa Houston!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at shemeansprofit.comRead: Cash ConfidentWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM

Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM

Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.This episode is all about breaking stereotypes, supporting AAPI-owned businesses, and understanding the unique experiences of AAPI entrepreneurs. So let's dive in and explore how we can all learn from and uplift the voices of AAPI business owners in our community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Support Jenny’s business at sippingstreams.com and see her amazing free tea resourcesWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:Bala Bangles’ major potential for the walking economy and need for social capitalThe Mad Optimist confusing marketing strategy and the effects of not putting the customer firstTenikle’s lack of a distribution engine and branding opportunitiesIf you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen to Another BiteConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM

Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path

Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Hey there, Etsy sellers and product bosses! Today's episode is dedicated to helping you grow your business, diversify your revenue streams, and stop relying solely on Etsy as a platform. If you're not an Etsy seller, stick around - we've got valuable tips that can apply to any product-based business!We're not Etsy coaches, but we do know a thing or two about building profitable, revenue-generating businesses without relying on a single platform or sales channel. That's why we want to help you think about expanding your "land" and stop building on borrowed land like Etsy.In this episode, we'll walk you through some of the action steps you can take to grow your business beyond Etsy and avoid potential pitfalls that can come from relying solely on one platform. We'll also discuss the importance of diversifying your sales channels to protect your business from unforeseen obstacles.So, join us as we explore the possibilities of growing your business beyond Etsy and help you take the necessary steps towards a more diverse and resilient product-based business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Are you one of those people who find it hard to make money? Do you struggle with a scarcity mindset? Well, you're not alone! In this episode of The Product Boss Podcast, we're going to dig into the core beliefs of people who are good at making money.We all know that making money is a crucial aspect of running a business. But for many people, it's an obstacle that can be difficult to overcome. That's why we're sharing seven core beliefs that successful money-makers tend to have. By understanding these beliefs and adopting them into your own life, you can empower yourself to feel confident, capable, and ready to make more money.So, if you're ready to unlock your money-making potential, tune in now to learn how to shift your mindset and embrace these core beliefs. Get ready to feel inspired and motivated to take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Are you ready to join us on a mission to empower small business owners and change the world? Our goal this year is to help 2000 product-based business owners reach $48 million collectively in earned revenue through our signature program, Multi-Stream Machine. We know that when women make money, they reinvest more into their families and communities — that's why we're so excited to welcome 2000 new students in 2023 and beyond.Inside Multi-Stream Machine, we teach our students how to make $2,000 in just 30 days, and provide the support and community they need to continue growing and expanding their businesses. Our program works, and we've already helped thousands of students add an additional $2,000 to their monthly revenue. But our mission doesn't stop there. We believe that when women are empowered, they can change the world, and we're committed to helping small business owners around the globe achieve financial success and independence.So join us on this journey to make a difference and create real change. By joining Multi-Stream Machine, you'll gain access to the knowledge, tools, and community you need to grow your business and achieve your financial goals. Together, we can generate $48 million in earned revenue for small businesses, and make a powerful impact on our families, communities, and the world. Let's do this!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Being Boss Listen to Being Boss with Emily ThompsonBeing Boss PodcastHubSpotLearn More About HubSpot AIHubSpot Podcast Network

Are you an Etsy seller looking to take your business to the next level? We've got you covered! As successful entrepreneurs and product-based business owners ourselves, we love Etsy for the opportunities it provides for makers and small businesses. However, we've noticed some ingrained beliefs about Etsy that may be holding your business back. Join us as we explore three myths and one truth about Etsy, and learn how to break free from these limiting beliefs.We dive deep into the common misconceptions that Etsy is just a hobby, that you have to underprice your products to be competitive, and that you can't have a successful Etsy shop without a niche product. These beliefs can be detrimental to your business, and we're here to set the record straight. We also reveal the truth about what it takes to succeed on Etsy, and provide practical tips for leveraging the platform to grow your business.Don't let these myths hold you back from achieving your full potential on Etsy. Join us as we bust through these misconceptions and provide actionable advice for growing your business on the platform. Whether you're a seasoned seller or just starting out, this episode is packed with valuable insights that can help take your Etsy shop to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Have you ever wondered how some businesses seem to skyrocket to success with a killer product, while others struggle to find their footing? Join us as we break down the big, complex question that has been haunting entrepreneurs for ages: "How do I find my best seller?" Whether you're just starting your journey, trying to identify your star product, or looking to pivot from your current best seller, we've got the insights you need to move forward with confidence.In this episode, we'll dive into the nitty-gritty of finding, embracing, and nurturing your best seller. We'll also discuss how to navigate the web of questions and challenges that arise when you're just starting out or trying to shift gears.No matter where you are in your business journey, we promise you'll walk away feeling motivated, enlightened, and ready to make your mark on the world. Tune in now and let's get started on the path to success.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast

Are you tired of feeling like your family and friends don't take your business seriously? Trust us — you're not alone! In this episode, we discuss the frustration that comes with having loved ones view your business as just a hobby. We share our own experiences and offer practical advice on how to shift your mindset and start treating your business like a true professional.It's important to take ownership of your business and understand your own goals and purpose, regardless of what others may think. Share your aspirations with loved ones and set concrete goals to work towards. Knowing your numbers and tracking your progress is key, even if you don't have a formal business education. By treating your business as a legitimate enterprise and taking charge of your success, you'll gain the confidence you need to thrive.If you've ever felt frustrated or dismissed by those around you when it comes to your business, this episode is a must-listen. Join us as we motivate and inspire you to take your business to the next level. Don't let anyone else define your success - start owning your role as a business owner today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join our email list and get exclusive hot tips for product bosses sent straight to your inbox: theproductboss.com/tpbemailConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy

Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy

Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations.We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the pressure we feel during busy seasons.Join us as we dive deep into our personal stories and offer practical advice for managing the many demands on our time and energy. Remember, overwhelm is temporary, and by finding ways to make things easier on ourselves, we can successfully navigate through life's busy seasons. Tune in and let's tackle overwhelm together!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network

Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable!&nbsp;As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're feeling stuck, afraid, or just need a little nudge to start something new, this episode is for you.It's easy to get caught up in what other people will think if we fail or make a mistake. But here's the truth: your self-worth is not tied to your success or failure. We're here to remind you that you are brave and capable, even if you suck at something new in the beginning. It takes courage to try new things and be willing to look foolish. So, let's embrace our imperfections and remember that failure is not the end, but rather an opportunity to learn, grow, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network

Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger.In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed to help you address this issue. But, in this episode, we're focusing on a quick micro action that you can implement right now to see immediate results. We're talking about increasing your average order value by training your staff or helpers to offer additional items or services during the checkout process.The best part? This micro action is not only easy to implement, but it can also be a little bit fun. Think of it like upselling at a fast-food restaurant, but with a personal touch. We'll show you how you can offer your customers that extra item and increase your revenue instantly. So grab a cup of coffee and tune in to this episode to learn how to raise your average order value and take your business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for our Multi-Stream Machine waitlist at multistreammachine.com.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy

Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices?In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no one-size-fits-all answer to this question, but there are some principles and scenarios that can help you make a decision. This is exactly what we'll explore in this episode, based on our own experiences and those of other business owners we've talked to and worked with.So, if you're feeling stuck or anxious about raising your prices, don't panic! You're not alone, and there are strategies and tips that can help you navigate this challenge. Whether you decide to be transparent, offer incentives, or phase in the price increase gradually, the key is to communicate your message clearly, authentically, and respectfully to your customers. Tune in now to gain confidence in your pricing decisions and take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy

Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Newsletter: inclusionandmarketing.comProgram: inclusivebrandacademy.comInclusion &amp; Marketing PodcastInstagram: @soniaethompsonTwitter: @soniaethompsonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy

Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses &amp; The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network

Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at storybrand.comFREE StoryBrand Brand Script: storybrand.com/brandscriptConnect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2Follow J.J. on Instagram: @drjjpetersonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at abcreativenyc.comFollow Aggie on IG: @abcreativenycGrab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.Learn more at amyporterfield.comInstagram: @amyporterfieldConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast HubSpot Learn how your business can grow better with HubSpot:...

If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:fansparkle.cometsy.com/shop/RachelDunnJewelryIf you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out The Hotel Sheet Website!It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite PodcastHubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast Network

As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast

Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too!We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop thinking that success is out of reach and start realizing that with the right mindset and staying focused, you can achieve the business of your dreams.So, get ready to break that ceiling and think bigger because we're going to discuss how these students have grown successful businesses and how you can apply these strategies to your own business. And the best part? These strategies can be applied to any business, no matter what industry you're in. Join us and learn how to take control of your own success story!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!The Hotel Sheet by Christina and BenEpisode 366: Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.Episode 173: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome DockConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/

Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative superpower to take what’s working, lean into it and avoid chasing after those shiny objects and new ideas, to build a business and life beyond your wildest dreams!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and predictions booklet plus extended access to the workshop replays and our best promo bundle, then join our VIP experience here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off TODAY so be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...

Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test &amp; try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:C-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/ HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Click here to grab a copy of Rasheda Weaver’s book, Social EntrepreneurshipLearn more at rashedaweaver.comConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/

You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/

The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen: Shopify MastersWant to try out Shopify yourself? Visit theproductboss.com/shopify to get started!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at ilovecafelola.comFollow Lin on Instagram: @lin_smith_jeromeFollow Alexandra on Instagram: @alexandra_lourdesFollow Café Lola on Instagram: @ilovecafelolaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:TikTok: @theproductbosspodcastConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM

Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven-figure business owners to collaborate and discuss high-level strategy with, then check out The Product Boss Inner Circle Mastermind! You’re invited to apply now to join us! Applications are NOW OPEN, but only for a limited time so don’t delay!!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network

Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network

It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yours Truly Gift &amp; Flower ShoppeRosebud's TeesEllen HutsonPretty InappropriateGlass Ladder &amp; Co.Vana Chupp StudioBlooming Botanicals HempBlue Moon BakeryThe Naked CupcakeChuco RelicDomeDockDallas Caramel CompanyCardinal Rule PressExplore hundreds of other small businesses in our Shop 1 in 5 Directory! Happy shopping!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger

Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand through creating more organic content, which is just one of her five frameworks for growth.If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Read: How to Build a Goddamn Empirealikriegsman.comInstagram: @alikriegsHow to Build a Goddamn Empire with Ali Kriegsman Co-Founder of BulletinIf you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...

If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re taking applications for the Product Boss Inner Circle Mastermind! To apply, visit here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’ve reached the $300k+ to multi-million dollar stage in your business and you’re looking for support as you navigate this level, then we invite you to apply to The Product Boss Inner Circle Mastermind! This is the place for high-level strategy and collaboration so you can connect with other product-based business owners who get it and are going where you’re going. Spots are limited so don’t delay! You can apply here.Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM

Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM

How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM

Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you and give you a promotional calendar you can steal and use yourself.We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!You can use this calendar just as it is, but there’s also one thing you can do to take it to the next level! Every business is different, and what we want is to see you test and try, customizing this to your business, your customers, and your schedule. By applying some strategy to this, you can have a successful Black Friday without (at least some of) the added stress.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network

On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer abandon their cart faster than seeing extra costs at checkout, like shipping!Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network

Finding new customers can be tough, but what if we told you that your existing customers are actually who you should be focusing on right now?Studies show that repeat customers not only usually spend more than 30% more, but they are also more likely to continue buying from you! On today’s episode, we talk about repeat customers—how to make sure your current customers stick with you, clever ways to capture your customers’ attention, and ways to (re)connect with your customers after they’ve made a purchase.As always, share your ideas and wins with us at @theproductboss on Instagram. We can’t wait to celebrate with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss—Mentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network

Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it!&nbsp;There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!)&nbsp; Try it out—it may just be the perfect strategy for your business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM

We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.She shares stories and gives advice from her own personal experiences around:Why businesses should not hire early onCreating an unforgettable experience with your productWhat she’d do differently if she started a business todayBeing open to the organic evolution of your businessFeeling the fear and doing it anywaysFrom feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at cadenlane.comListen to I'm That MomWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM

A lot of times, when it comes to the Holidays, we’re all about how to make more money: driving revenue, making sales, and bringing in more customers. But today we’re going to talk about how to make money in a different way—by actually saving money.SO many of you have asked us where can I save money AND how can I save money which is why we created this mini-course called $2k in 30 Days to help you make AND save money right now in your business!. One of the biggest ways you can save money this holiday season: cutting out what doesn’t matter.We always say you should do what it takes to stand out in your business, whether that means fun packaging, bonuses, or freebies. But if you’re doing those things, you have to do them with purpose. It’s important to find out what’s actually making an impact and bringing in customers but then making sure that you’re also cutting out anything else.&nbsp; We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Does your business need a quick cash injection? You may have extra cash hidden in plain sight, and we want to help you discover it! We’ve packaged our best tips, tricks, and strategies to save AND earn $2k in 30 Days.Want to make sure your business is holiday ready? Be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

Patrice Washington is known as the Money Maven. She’s an investor in Lite Pink, a fully female-funded product business. She spoke at the founder of Lite Pink Lori Harder’s home about how people can define their wealth and bring purpose to their lives and their business.She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. She also learned that in order to redefine your wealth, you have to redefine parts of yourself. That’s how she came up with her Six Pillars of Wealth.Patrice defines the Six Pillars of Wealth as:Fit: the importance of being mentally and physically fitPeople: creating relationships that matterSpace: setting up your life to support youFaith: believing in something greaterWork: living your life’s purposeMoney: achieving the abundance that you desireWe do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Purpose Challenge at https://www.theproductboss.com/purposeFollow on Instagram: @seekwisdompcwRead: Redefine Wealth for YourselfWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try it again.When we’re trying things in our business, we’re constantly testing out new and different strategies. Every time you try something new you’re learning and gathering more data about your products and customers, but we rarely take what we learn and apply them to the things we’ve done in the past.Whether your business is at a different level or you're just a different person now than you were before, you are bound to see different results when you look back on what you’ve done, give it a tweak, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!If you’re wanting access to new strategies to expand your toolbox this holiday season, all while receiving the support of an incredible community of product-based business owners, then join the M$M waitlist today!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We are SO proud of our Multi-Stream Machine students! So many of them have had major wins and transformed their lives and their businesses, and we want to share some of those stories with you—specifically the journey of where they came from to where they are today!We’re going to look at Annika of HeyMavens!, who used the money she earned from MSM to pay for IVF and be able to have her baby, and also used the lessons she learned to help her team operate the business seamlessly during her maternity leave. We also spotlight Jelena of Buckaroo Bling and everything she’s been able to accomplish since joining MSM. And third, we take a look back at Emily of Mama Bear Bakery, who used the confidence she gained from MSM to create a plan for her business to be able to take that next step forward.Whatever size business you have, whatever market you’re in, the strategies you learn in MSM will help you find your path to profit. You’re a scrappy, creative entrepreneur. This path is not for everyone, but we know that you can make it happen. And if you need support along the way, we’re here to help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!Buckaroobling.comReady to take your business to the next level by improving your systems, visibility and increasing your sales? Then sign up now for the Multi-Stream Machine waitlist so that you can be notified the next time doors open! We can’t wait to share your success with you!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more.&nbsp; If you’re ready to sign up now, head to multistreammachine.com.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Suzi’s website: 1stladyofcolors.comFollow Suzi on Instagram: @1stladyofcolorsRead: I'm Not Really a WaitressNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:gloriachoupr.comInstagram: @gloriachouprListen: Small Business PR PodcastDM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching templateNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!We teach you how to:Figure out your money mindsetIncrease your profitRefine your brand and create your secret sauceFind your ideal product lineupDelegate your roles, become a boss, and build your teamThis is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Setting goals to pay yourself from your business is a crucial step to turning your side-hustle into a full-time business. During a previous episode of Bosses &amp; Breakfast, we discussed the importance of setting financial goals you should aim for before figuring out the steps to get there.&nbsp;From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals.&nbsp;Tune in to learn about how our community can help you unleash your inevitable potential!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!We’re wrapping up our series on how to generate consistent revenue year-round with what’s likely our favorite: sales! We want to help you change your life, be profitable, and do everything you dream of.Sales is the catalyst for growth—without sales, your business isn’t going anywhere. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.We want to help you:Optimize where you sellOptimize your websiteLeverage multiple platformsGrow your email listShow up in person…and more!Now is the time to level up your business with systems, visibility, and sales by joining our Multi-Stream Machine program! Today is the final day to join in for 2022, so if you want to build a consistent, profitable, revenue-generating business without the stress and overwhelm, come join us here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are slamming shut TODAY for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!With the holidays coming up, many of you are expecting your biggest sales of the year. We love to see it! But we want even more for you: to see consistent sales and growth year-round. Even better, we want you to generate profit because that’s what allows your business to truly grow. To do that, all you have to do is use our framework of systems, visibility, and sales.In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!We’re going to share our formula for improving visibility, …, and share stories of the results other members of Multi-Stream Machine have seen—and how you can get those same results! Tomorrow, in the third and final part of this series, we’ll talk all about turning that visibility into sales!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are about to slam shut for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!Yes, doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! When you start taking action, you create a snowball effect. Now is the time to start rolling that snowball until you have a full-on snowman of sales by this holiday season! And once we roll into 2023, your snowball isn’t about to melt—it will just keep getting bigger.These next 3 episodes are going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business. No matter how fast your business is growing, if your systems aren’t solid then you’ll be holding yourself back.There are four key areas that create the foundation of product-based businesses:Pricing,photos,inventory, andshipping.We’re also going to share how several of our students have used the techniques taught in Multi-Stream Machine to strengthen and improve their systems so that they can continue to grow and scale their business! If you’re ready to dive into Multi-Stream Machine, click here to sign up now. But hurry because doors are only open for a very limited time.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors are NOW OPEN for our highly anticipated course, Multi-Stream Machine but only for for a very limited time. Text MSM to +1 (917) 636 - 7609 with any questions you have or sign up now!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a...

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.We share:The #1 mistake most product businesses make,how you can make an additional $2k in revenue in one week,digging into and identifying your best-sellers,…and more!If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors are opening one last time this year to Multi-Stream Machine! This is the last time doors will be open for 2022 and you don’t want to miss out on any of the incredible bonuses we will be giving away so make sure you sign up for the waitlist to be the first to know when doors open! Join the waitlist here.Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend.&nbsp;Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses &amp; Breakfast)!In this episode we share how we try to live our lives by blending personal and business.The blend is:Selling your products live and then your kids walk inMaking your products on the kitchen table while making dinner for your familyGetting a morning walk in while listening to your favorite biz podcastThe blend is different for each of us- it may even look different day to day.&nbsp; But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holiday Promotions!We have an extra special FREE 5-day live training coming to you September 12th - 16th. Each day we will be teaching you LIVE for an hour long training FREE. Our challenge is perfect for you if:You want to avoid the holiday overwhelm of creating promotions last minute.You want to start the snowball of sales, even if your business is just starting.You want to create holiday promotions that grab your customer’s attention and hit them at the right time.You want to take advantage of the biggest buying time of year and cushion your business bottom line.You would love the accountability of fellow product business owners tackling their holiday promotions at the same time as you.Let’s create your revenue-building Holiday Promotions in just five days so that you skyrocket your sales!Sign Up for Free HEREResources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.You’re going to discover how to:apply the 80/20 rule to your business and your products,streamlining and scaling your pricing effectively, anddiversifying your marketing and sales channels.If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Grab the Best Seller Staircase here!Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up at rockyourholidaypromotions.com.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.We’re going to talk about:Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,how to test, try, and use data to inform your decisions, andtaking focused action on what actually moves the needle.When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.What’s not working:InstagramSocial media as a wholeInstagram and Facebook adsWholesale online platformsWhat is working:Cold-callingLocal eventsEmailsTikTokIn Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part workshop, The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:Diversifying your income and sales channels,saving money where it matters, andstrategically spending money to solidify your business.Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.Focus: When you’re clear on what you want to accomplish in your business, it becomes easier to make time for those things that really matter.We go over all of this and more in The Product Boss’ Guide to Getting Holiday-Ready. And best of all: it’s free! If you’re feeling the stress now but you’d rather feel ease when the Holidays arrive, sign up for this exclusive workshop to get prepared for the busiest time of year.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job.&nbsp;Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.Our four strategies for going full-time are:Knowing how much you need to make to feel comfortable leaving your job,setting a timeline for hitting your goals,buying back your time with delegation and knowledge acquisition, andhaving a commitment to your goal.When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!&nbsp;Connect:Website: theproductboss.comInstagram: @theproductboss

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:peacocksupplies.comInstagram: @peacocksuppliesNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.We’re going to share three reasons why profit is more important than anything else right now, including:Why increasing profit can be easier than increasing revenue,how revenue is about doing more while profitability is about doing more with less, andwhy profit is necessary for making your business sustainable.We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.You’re going to hear Danielle give us the honest details about:How to pivot when life circumstances unexpectedly change,why you shouldn’t do everything in your business even when you can do everything, andbeing open to new business models as your business grows.In just over two years, Danielle has turned something she did on the side into over a quarter million dollars in revenue. She got there through acting fast, using the skills she already had, and hiring—even when she felt like she could do everything herself. And now, with the help of the Mastermind, she’s going to take her business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at fbdcollars.comFacebook: facebook.com/fusionbydesigncollarsFan Group: facebook.com/groups/fbdcollarsInstagram: @fusionbydesigncollarsNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:Know your customerKnow your best-sellersKnow your numbersKnow your busy seasonsKnow what you’re going to sell and where you’re going to sell itWhen you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.And if you know someone who needs to step up to being the boss of their business, please share this episode with them and help them out!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re looking to scale your business to the next level or to 6 figures in annual revenue, then you’ll want to join the waitlist for our course, The Product Biz Accelerator so that you can be notified the next time doors open! Join the waitlist here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.In this conversation, Vana dives into:How she grew her business from an Etsy shop to a namesake business,building a business that is personally fulfilling, andknowing when to hire—and when to fire—in your business.Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:vanachuppstudio.comInstagram: @vanachuppstudioNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:socialbamboo.comInstagram: @socialbamboo_TikTok: @socialbambooFREE Course: How to Build a Following in 90 Days or LessDerek’s Social Launch FormulaNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss