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The Product Boss Podcast

English, Finance, 1 season, 590 episodes, 1 day, 9 hours, 54 minutes
About
Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.
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577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind. My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie! So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales. Resources:Tired of pouring everything into your business but just not seeing the results you dream of? Whether you’re just starting out, building a side hustle, or you’ve been selling for a while, I’m going to teach you the Stand Out Method. It’s an entire playbook for standing out against the competition and selling more. Save your free seat today for this masterclass at theproductboss.com/playbook.  Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts.Another Bite PodcastHubSpotGet started for Free with Hubspot CRMHubSpot 2024
4/15/202422 minutes, 46 seconds
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576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible. First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteListen to Another Bite wherever you get your podcasts.Another Bite PodcastHubSpotGet started for Free with Hubspot CRMHubSpot 2024
4/11/20241 hour, 22 seconds
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575. The Magic Formula to Standing Out in a Crowded Market

In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after.You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how!Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast
4/8/202424 minutes, 8 seconds
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574. "I have so many ideas--what do I focus on first?" | Coaching Session

If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in.Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused.This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused.Resources:Purchase from Rachel’s business: FalconeFarm.comFollow Rachel and Falcone Farm on TikTok and Instagram (@FalconeFarm)Join our brand new program, ‘Stand Out Society’, an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover the core foundations your business needs to get clear on your brand and get more customers. Plus I’m teaching it live for this round only!! Join Stand Out Society today! Doors close on Wednesday.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast
4/4/20241 hour, 7 minutes, 13 seconds
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573. This is Why You're Not Making Sales in Your Product Business

There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all.A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now!Resources:We’re launching a brand new program! ‘Stand Out Society’ is an 8-week program for product businesses looking for their breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. Plus Jacqueline is teaching it LIVE during this founding round only, so be sure to sign up for Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast
4/1/202457 minutes, 9 seconds
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572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session

We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs.That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances.After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math!Resources:Buy from Dawn’s business: FairyTaleYarnCo.comFollow Dawn and Fairy Tale Yarn Co on Facebook and Instagram (@fairytaleyarnco)We’re launching a brand new program! ‘Stand Out Society’ is a new 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, by me, Jacqueline, be sure to sign up for the first 8-week round of  Stand Out Society today: TheProductBoss.com/SOS.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast
3/28/202454 minutes, 27 seconds
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571. If I Started a New Product Business, Here are the Steps I Would Take

After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from?That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business.In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve.Resources:Grab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dreamStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast
3/25/202432 minutes, 46 seconds
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570. "My brand is exploding! How do I keep up?” | Coaching Session

Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out.First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support.Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.”&nbsp;As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes!Resources:Learn more about Aleah’s business and buy some SHROOMACON: MeatTheMushroom.com&nbsp;Follow Aleah’s business on Instagram: @MeatTheMushroomIf you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. <a...
3/21/20241 hour, 6 minutes, 7 seconds
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569. Should You Stay in a Plateau or Push for More Growth?

Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately.Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level.Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level!Resources:If you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024
3/18/202442 minutes, 35 seconds
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568. Ever Wanted in on an Inner Circle Mastermind Coaching Session? Here’s a Peek.

Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions to each other's current business challenges.You’ll hear one Masterminder who has a multi six-figure business and wants to start pitching her product to bigger retailers. Another is ramping up for a product restock and is double-checking that she has thought through everything. A third is considering diversifying her acquisition channels and is wanting feedback and input on which ones have been working well for other Masterminders.For each question, I give my input based on my 20 years of business coaching, and other Masteminders chime in with what’s working for them, so that collectively as a group we can provide actionable tips and advice to try! If you want to experience what it's like to be in a Mastermind with other product-based business owners who get it, then tune into this episode!If you are a six- or seven-figure product boss and want to join my Inner Circle Mastermind, applications are now open! You can apply here.Resources:If you’ve hit the six-figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you have the chance to get my eyes directly on your business and work closely with me, you’ll also receive input and support from other product bosses who know exactly the challenges you face. Applications are now open, but spots are limited and on a first come, first serve basis so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast
3/14/202441 minutes, 34 seconds
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567. Are You Building a Million Dollar Product-Based Business? Do This to Find Out.

If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you!We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your product-based business to a million dollars and beyond. From firsthand observations of business owners who've reached the million-dollar mark, we've gathered actionable insights and strategies that can make this impressive feat not just a possibility, but a reality. Whether it's been a rapid climb or a steady ascent over the past few years, hitting that million-dollar milestone is entirely achievable, no matter where you’re at right now in your product business.Join us as we explore the steps, the mindset, and the dedication required to build and structure a million-dollar business. Let's dive into what it takes to elevate your business, break down the barriers, and achieve the growth you've been working towards!Resources:Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” Learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024
3/11/202434 minutes, 8 seconds
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566. "My retail store is 80% of my business -- but I want to get more sales beyond it." | Coaching Session

Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenges.Currently, Stacey finds herself at a crossroads, grappling with the sustainability of her physical retail store. Although it generates 80% of her revenue, it's leading her towards burnout and away from her envisioned path for Be Blends. The question looms: how can she pivot towards an online focus while still ensuring she is making the amount of revenue and profit she wants to?In this episode, we dive deep into Stacey's dilemma, exploring strategies for transitioning from a brick-and-mortar model to a thriving online presence. We'll dissect the risks, weigh the benefits, and brainstorm actionable steps to ensure a smooth transition that aligns with her business goals and personal well-being. Whether you're considering a similar shift or seeking inspiration for overcoming business hurdles, this session is tailored for you.Resources:Support Stacey’s business at beblends.comFollow Be Blends on Instagram: @beessentialHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast
3/7/202449 minutes, 43 seconds
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565. Answering Your Burning Social Media Questions with Linda Fruits of Fruits of Motherhood

By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works.Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the balance between product-related posts and brand-building posts. And, yes there are different answers based on if you’re an online seller or brick-and-mortar, and whether you’re just starting your social media channels or if you already have a healthy following.Tune it to hear from a woman who knows the social media game, and knows how to crush it.Resources:Follow Linda Fruits’ Instagram: @FruitsofMotherhoodHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC PodcastHubSpotGet started for Free with Hubspot CRM HubSpot 2024
3/4/202422 minutes, 11 seconds
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564. “I need to grow beyond Etsy” | Coaching Session

Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever &amp; Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream.&nbsp;If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!Resources:Support Yvette’s business at ForeverLunaCo.comFollow Forever Luna &amp; Co on Instagram: @ForeeverLunaAndCoShop Forever Luna &amp; Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show
2/29/202457 minutes, 26 seconds
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563. TikTok Insider Gives Us the Scoop

Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program.&nbsp;The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.If you want to tap into the hot TikTok market, this episode is a can’t miss!Resources:TikTok ShopStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024
2/26/202416 minutes, 14 seconds
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562. "I need more sales for my purpose-driven business." | Coaching Session

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities.We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience.&nbsp;Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience.Resources:Support Tisha’s business at tishatrapp.comFollow Tisha Trapp Jewelry on Instagram: @tishatrappjewelryStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024
2/22/202453 minutes, 25 seconds
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561. The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)

Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them.&nbsp;We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the right guidance, mindset, and community support.Whether it's adapting to the changing landscape, finding innovative ways to connect with your audience, or scaling your business in ways you never thought possible, we've got insights that could change the game for you.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more and get a $500 off discount for a limited time!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024
2/19/202437 minutes, 13 seconds
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560. "I'm waking up at 3 AM to do everything but I feel so drained. How do I find more time?" | Coaching Session

Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is real.In this episode, we're not just talking about managing time; we're exploring strategies to meet revenue goals efficiently, especially during those unpredictable slow and busy seasons. It's about making the most of every minute and finding those hidden opportunities in Anela's schedule to scale her business without sacrificing her wellbeing.We're here to show you that with the right approach, it's possible to thrive in business and maintain blending in your personal life. So, whether you're a solo entrepreneur or juggling a family alongside your business dreams, this episode is packed with insights and strategies tailored to help you succeed!Resources:Support Anela’s business at shop.puakenikenidesigns.comFollow Puakenikeni Designs on Instagram: @puakenikenidesignsGuess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Click here to find out more and get a $500 off discount for a limited time!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show
2/15/202455 minutes, 4 seconds
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559. Sales Beyond Etsy: How to Diversify Your Sales Channels

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.Resources:Learn more about How to Sell Your Stuff on EtsyFollow How to Sell Your Stuff on Instagram: @howtosellyourstuffIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show
2/12/202449 minutes, 7 seconds
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558. “How do I grow my bakery business in a sustainable way?” | Coaching Session

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!Resources:Support Marian’s business at mamacheesecake.comFollow Mama Cheesecake on Instagram: @mamacheesecakelaIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024
2/8/202447 minutes, 40 seconds
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557. The Secret to Success Nobody is Talking About (and other myths killing your business)

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together!Resources:Creating Your Dream Business &amp; Life as a Maker with Susan Gordon PotteryReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024
2/5/202440 minutes, 59 seconds
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556. "There's a lot of money in this business but my salary is sitting in my inventory. How can I move it?" | Coaching Session

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin &amp; Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively.Resources:Support Amanda’s business at davinandadley.comFollow Davin &amp; Adley on Instagram: @davinandadleyReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024
2/1/202459 minutes, 43 seconds
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555. Quenching the Market: Stanley’s Leap from $70M to $750M in Four Years

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/29/202426 minutes, 43 seconds
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554. “I get imposter syndrome when selling in-person. How can I feel confident in my elevated branding?” | Coaching Session

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.Resources:Support Leah’s business at monalisapure.comFollow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoilReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/25/20241 hour, 8 seconds
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553. This is How You Build a 6-Figure Business at Your Own Pace

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/22/202434 minutes, 51 seconds
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552. “I need to turn my business around. How do I get loyal customers?” | Coaching Session

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience.Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire!Resources:Support Ashley’s business at tealmeal.comFollow Teal Meal on Instagram: @tealmealConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/18/20241 hour, 7 minutes, 15 seconds
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551. Thriving, Not Surviving: Navigating Work-Life Blend as an Entrepreneur in 2024

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.It's time to find our blend again, to get back on track. In this episode, we'll share some strategies and insights to help you do just that. Let's dive in and make 2024 a year of growth, success, and a fantastic blend of work and life!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/15/202429 minutes, 31 seconds
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550. “My product sells great in person but I can’t be everywhere. How do I scale?” | Coaching Session

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!Resources:Support Elaine’s business at unzickerdesign.comFollow Elaine’s business on Instagram: @theunzickerConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/11/20241 hour, 3 minutes, 3 seconds
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549. Posting Pressure: Debunking the Myth of Daily Social Media Obligations

We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRM! HubSpot 2024LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in Power
1/8/202428 minutes, 21 seconds
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548. “I am my brand – how can I make my team sound like me?” | Coaching Session

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!Resources:Support Valery’s business at brennancandleco.comFollow Brennan Candle Co on Instagram: @brennancandlecoConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/4/202456 minutes, 32 seconds
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547. 10 Tips for Building a Thriving Social Media Following

One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right!But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about balancing your sales channels and understanding the value of alternative customer access and staying top of mind. So, how do you leverage social media effectively?That’s exactly what we're diving into today! To help you navigate this, we've created an incredible resource – our guide to growing your audience on social media. This comprehensive playbook is filled with tips and strategies to build a vibrant social media following, aligning with your business objectives. Whether you're looking to fully embrace social media or just wanting to enhance your online presence, this guide is your go-to resource.So, don't miss out! Head over to theproductboss.com/growsocial to get your hands on this free guide. It's time to make social media work for you, not against you. Join us as we explore the ins and outs of building a social media following that truly resonates with your brand and drives your business forward!Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM! HubSpot 2024
1/1/202433 minutes, 45 seconds
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546. “How can I make my content speak to my ideal customer?” | Coaching Session

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.During our session, we'll explore:Understanding Your Customer: Identifying who your ideal customer is and where to find them.Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.Effective Messaging: Refining your product messaging to resonate with your target audience.This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!Resources:Support Chelsea’s business at radianthomeproducts.comFollow Radiant Home Products on Instagram: @radianthomeproductsConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspot Get Started for Free with Hubspot CRM!HubSpot CRM
12/28/202356 minutes, 1 second
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545. Happy Holidays from The Product Boss

Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax.We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable changes that have led you to this moment.I want to extend my heartfelt wishes for a joyous holiday season and a prosperous New Year. The past year has been transformative, setting the stage for a thrilling 2024 filled with new opportunities on your journey to success.As January approaches, we'll shift our focus to planning for 2024, crafting strategies to make it your most successful year yet. But for now, let's pause. Embrace this time with loved ones, relish in holiday traditions, reach out to those we hold dear, and bask in the spirit of gratitude. Remember to slow down, reflect, and cherish these moments.Thank you for your unwavering support. Your presence has been a cornerstone of our journey. Here's to a festive holiday season and gearing up for an incredible year ahead!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRM
12/25/20236 minutes, 42 seconds
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544. [MONEY TIPS] Money Tips for Website Conversions

Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could.Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you.Many of you have been creating compelling offers and promotions, like buy-one-get-one deals, yet are left puzzled when these don't translate into sales. The culprit, more often than not, is a confusing website. A site that doesn't clearly guide customers on what to do or buy can significantly hinder conversions.So, what can you do about it? We've got you covered! In this episode, we'll walk you through practical steps to optimize your website for better conversion. From simplifying navigation to clarifying your offers, we'll help you transform your website into a powerful sales tool.Get ready to make those necessary tweaks and watch as your website starts turning visitors into customers more effectively!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/22/20238 minutes, 8 seconds
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543. “I need more eyes on my business. Where do I start?” | Coaching Session with Jacqueline Snyder

Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known but becomes a household name?In this episode, we'll delve into the strategies Dale has employed so far and explore comprehensive methods to elevate her brand visibility. We're all about practical, actionable advice, and we'll be discussing both paid and organic acquisition strategies tailored to Dale's needs. Whether you're a seasoned entrepreneur or just starting, this session is packed with insights for anyone looking to broaden their brand's reach.Join us as we dissect these strategies and provide Dale with the tools she needs to take Healthy Body Investment to new heights. Let's dive in and explore the roadmap to increasing brand awareness and success!Resources:Support Dale’s business at healthybodyinvestment.comFollow Healthy Body Investment on Instagram: @healthybodyinvestmentConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/21/20231 hour, 43 seconds
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542. From Reflection to Action: Planning Your Path for 2024

As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling!Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year has been phenomenal for many of our students and masterminders, filled with growth and learning. Whether we stumble or soar, each experience is a stepping stone to greater heights.Our mantra? "If you don't win, you learn." This mindset has propelled us and our community forward, proving that with hard work and the courage to embrace change, success is inevitable. So, as we wind down this year, let's gear up to make 2024 our most exceptional year yet!Join us as we guide you through planning and strategizing for 2024. We're all about action, change, and progress. If you're ready to revamp, refocus, and reenergize your business strategies, this episode is for you. Let's dive into making the new year not just about survival, but about thriving and excelling in this exciting entrepreneurial adventure!Resources:Download our free yearly reflection worksheet at theproductboss.com/542!Are you a busy Product Boss looking for areas to save some time? Cut down on trips to the grocery store with Instacart, making it easy to get everything you need without leaving your home!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/18/202324 minutes, 28 seconds
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541. [MONEY TIPS] Why Am I Not Making Any Sales?

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make a sound?" The same applies to our products. No matter how great our promotion or offer is, without an audience, it's like it doesn't exist.We delve deep into these areas, providing insights and actionable strategies to help you understand your audience better, clarify your messaging, and optimize your conversion points. Join us as we unpack these elements and guide you towards more effective and successful sales strategies!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/15/20239 minutes, 24 seconds
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540. “My marketing is sending mixed messages. Help!” | Coaching Session

Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.Join us as we unpack these topics and provide actionable insights that can help not only Sue but also entrepreneurs like you in navigating the complex yet rewarding path of business growth. Are you ready to elevate your business strategies? Let's dive in and meet Sue!Resources:Shop Simply Sue’s at simplysuesnaturally.comFollow Simply Sue’s on Instagram: @simplysuesnaturallyThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/14/202359 minutes, 26 seconds
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539. Breaking Glass Ceilings: 10 Pieces of Advice from Influential Women in Business

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump into these transformative insights and reset our entrepreneurial spirits!Resources:Go to theproductboss.com/539 to download quotes from this episode as wallpaper for your phone!Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/11/202329 minutes, 47 seconds
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538. [MONEY TIPS] Think Outside the Card: Boosting Your Average Order Value

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/8/20237 minutes, 31 seconds
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537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.Resources:Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!Follow Old Mill House Coffee on Instagram: @oldmillhousecoffeeThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/7/20231 hour, 10 minutes, 30 seconds
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536. Shifting Your Mindset: Overcoming Limiting Beliefs

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.Resources:Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/4/202314 minutes, 29 seconds
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535. [MONEY TIP] Product Demonstrations with a Discount Offer

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/1/202311 minutes, 26 seconds
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534. "I'm over two years into my business and I haven't paid myself." | Coaching Session

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!Resources:Shop Harborside Bath &amp; Body at harborsidebathandbody.comFollow Harborside Bath &amp; Body on Instagram: @harborsidebathandbodyAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/30/20231 hour, 15 minutes, 19 seconds
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533. Super Sales on Super Saturday: Retail’s Big Finale

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!Resources:Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/27/202319 minutes, 53 seconds
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532. [MONEY TIP] Save Money by Eliminating Excess Packaging

Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/24/202311 minutes, 21 seconds
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531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session

In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.Resources:Shop Superlove Merino at superlovemerino.comFollow Superlove Merino on Instagram: @superlovemerinoAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/23/202347 minutes, 27 seconds
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530. 10 Instagram Story Ideas to Boost Engagement and Make Sales

Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.Resources:Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of ChunksWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/20/202328 minutes, 46 seconds
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529. [MONEY TIPS] Sell to Existing Customers

Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/17/202311 minutes, 38 seconds
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528. “I make one sale a month and now I’m running out of money.” | Coaching Session

Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.Resources:Shop Jacx Carter Designs at jacxcdesigns.comFollow Jacx Carter Designs on Instagram: @jacxcarterdesignsConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/16/20231 hour, 25 minutes, 51 seconds
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527. How to Get 10 Sales by Tomorrow

Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/13/202320 minutes, 41 seconds
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526. [MONEY TIP] Boost Your Revenue with Increased AOV

Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?Resources:Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/10/202312 minutes, 2 seconds
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525. Raising an Entrepreneur: Meet Jacqueline’s Mom, The Original Product Boss

Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/9/20231 hour, 3 minutes, 33 seconds
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524. Part 2: What's NEXT for The Product Boss

Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!Resources:Email List SignupGet on the waitlist for my new program!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/6/202337 minutes, 28 seconds
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523. Big Announcement: Paths Diverge and That's Okay

Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.Resources:Learn about about Minna’s next journey at CueTheClarity.comConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/5/202344 minutes, 31 seconds
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[MONEY TIP] Boost Your Sales with a One Product Weekend Sale!

Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!Resources:Click here for a free 30-day trial of Canva Pro!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/3/20237 minutes, 38 seconds
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522. How to Get Buzz and Sales Using Free Press with Sabina Hitchen

Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?Resources:Learn more about Sabina at SabinaKnows.comMaster your pitch game at PressForSuccess.comFollow Sabina on Instagram: @sabinaknowstheproductboss.com/shareasaleWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/2/202347 minutes, 58 seconds
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521. Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. with Jen Gottlieb

Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Learn more at jengottlieb.comRead: Be SeenFollow Jen on Instagram: @jen_gottliebWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/30/202342 minutes, 8 seconds
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[MONEY TIP] Boost Your Sales with Bundling Strategies!

Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/27/20239 minutes, 25 seconds
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520. What We Can Learn from Starbucks and the Pumpkin Spice Latte

Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/26/202329 minutes, 7 seconds
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519. “People kept telling us to add other products, but it wasn’t working” | Coaching Session with Jacqueline Snyder

Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Visit wearscrubmates.com to learn more about Miriam’s unique product!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Introducing our new Podcast Strategy Sessions with Jacqueline! This is your chance to not only be featured on our podcast, with over 100,000 downloads a month but also to receive personalized 1-on-1 coaching. Apply today at theproductboss.com/strategy. Spaces are limited, so don't wait!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/23/20231 hour, 4 minutes, 18 seconds
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[MONEY TIP] Boost Your Sales with a Blind Bag Promotion

CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/20/20238 minutes, 18 seconds
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518. How to market without Instagram?

Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you.&nbsp;For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/19/202333 minutes, 22 seconds
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517. How to Make Decisions without Overthinking it

Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/16/202325 minutes, 13 seconds
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[MONEY TIP] Boost Your Sales with a Weekend Flash Sale

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/13/20238 minutes, 16 seconds
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516. You don't have to be a "B" to be a Boss

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/12/202331 minutes, 16 seconds
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515. Sometimes You Think You’re Buried, But You're Planted

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, ready to grow and flourish!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/9/202327 minutes, 49 seconds
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514. Unsure If Your Idea Will Work? Do This

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/5/202320 minutes, 11 seconds
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513. Don't Be Embarrassed For What You Want and Who You Are

It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it.We’re delving into the essence of owning our desires and identities, breaking free from embarrassment and embracing our true selves. This episode is a celebration of our global community, of supporting and uplifting each other, of education and empowerment. We’re diving deep into what we see versus what we want for ourselves, confronting the media’s portrayal of women, and challenging what we’re told.It’s time to stop being embarrassed for what you want and who you are. It’s a journey of self-discovery, a story of obstacles, and a testament to our strength. Tune in as we discuss the importance of this topic, especially for women in business, and share our stories and insights on how to embrace our desires and own our identities. Remember, it’s all about being unapologetically you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/2/202339 minutes, 37 seconds
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512. Help! I don't know how to grow my custom/one of a kind business?

With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture.The quest to find a ‘best seller’ might seem elusive to many who are in the realm of creating custom pieces. Yet, even within this unique sphere, there’s a formula to success. What if we told you that even within the diverse world of custom products, there are strategies to identify and capitalize on what truly resonates with your audience? Today, we’ll unpack the concept of a best seller for custom businesses, share inspiring stories of artists who've successfully navigated this path, and offer insights tailored just for you.Whether you’ve felt like you’re hitting a wall or are just starting out, join us as we demystify the journey of scaling a one-of-a-kind business. We've got you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/28/202339 minutes, 9 seconds
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511. How to Create Your Holiday Business Plan

It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everything to make their festivities memorable.The frenzy isn’t just about decking the halls, it's about knowing how to capitalize on the festive vibes! From gifts to entertainment supplies, the consumer wants it all, and we’re here to ensure that you’re poised to deliver. Dive in with us, workshop-style, and let's tailor-make your holiday business plan.If you're still on the fence about joining Multi-Stream Machine, remember: the clock is ticking, so jump in! This episode is your golden ticket to visualizing the treasures the holiday season can bring, when approached with zest and preparation. So, are you ready to optimize this high-revenue season?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/25/202328 minutes, 10 seconds
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510. When Do You Know It's Time to Add Another Sales Channel?

Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels.Most businesses start with one primary sales channel, be it in-person sales, wholesale, Etsy, or direct to consumer through their website. This channel becomes the main source of revenue, and often, it works incredibly well. But there's a catch: it only works up to a point. The real growth potential emerges when we explore the possibilities beyond that single channel.Imagine if you could replicate the success of your primary channel on another platform? The prospect of doubling your revenue becomes real! But the big question remains: when is the right time to branch out? And which channel should you opt for next?Join us as we walk you through the signs that it's time to expand, strategies to choose the right platform, and how to harness that snowball effect to maximize your revenue potential.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbosMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science
9/21/202335 minutes, 58 seconds
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509. An Extra $33k, Starting a Second Business, and a TEDx Partnership – Real Stories from Product-Based Entrepreneurs

Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights.The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where you are today? With a spark, a dream, and a whole lot of passion, despite the initial lack of followers, funds, or a clear roadmap.In today’s special episode, we lift the curtain on three formidable business owners – trailblazers who, not so long ago, were piecing their dreams together, right from their living rooms. Now, they're our Multi-Stream Machine stars, and their stories? Oh, they're gold!These business mavens dive deep, sharing their before and afters, their leap of faith moments, and the transformative journey with Multi-Stream Machine. We've all been there - those niggling thoughts of self-doubt and the fear of the unknown. Our guests today? They've been in your shoes, felt those very feelings, and today, they’re here to inspire, motivate, and show you the horizon of what’s truly possible.It’s not just about succeeding, but about believing, and we're here to cheer you on every step of the way. So, plug in, dear listener, as we bring to you tales of dreams, grit, and the magic of believing in oneself.Resources:Wild Melon: wildmelon.caEver After Baby: everafterbaby.comsTEAp house: steap.houseSuccessful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/18/202349 minutes, 34 seconds
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508. 6 Offers to Get Your Customers to Buy This Holiday Season

Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success.Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic strategies like "I'll sell skincare" or "I'll push my jewelry line". Let's refine those strategies. It's about crafting the best offers to entice your customers. Wallets are open, and the buying mood is on. How can you ensure those dollars find their way to you? We’re diving into six types of offers that could be game-changers for your holiday promotions.Plus, don’t miss out on joining our annual Rock Your Holiday Promotions Challenge. Dive deeper with us, understand specific examples, and master the art of holiday promotions. Remember, it’s called Rock Your Holiday Promotions for a reason. Let's capitalize on those promotions, get in front of the masses, and ensure you’re not just prepared, but perfectly poised for success!Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/14/202330 minutes, 13 seconds
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507. Do I Have to Offer a Discount During the Holidays?

Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don't necessarily lead to bad customer habits.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/11/202332 minutes, 21 seconds
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506. Your Year-End Marketing Plan

Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize!September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory.In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science
9/7/202327 minutes, 26 seconds
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505. Help! How Do I Find My Best Seller with No Data?

If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there!This episode aims to help entrepreneurs navigate the challenge of identifying their top-performing products. But what if you're new and still seeking your bestseller? Or what if you've been around but your sales data is still sparse? We address these concerns, equipping you with a fresh perspective and the tools to find clarity in your business journey.For those wanting to refine their strategy or newcomers in search of a strong start, this episode is a must-listen. Join us as we unravel the secrets to identifying bestsellers, understanding sales data, and making the most of your efforts.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!HubSpot CRM
9/4/202330 minutes, 2 seconds
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504. What We Can Learn From the Barbie $150M Marketing Campaign

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/31/202343 minutes, 14 seconds
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503. How to Be a Life-Long Learner to Set Yourself Apart

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.Join us as we unpack the importance of ongoing education, not just for skill enhancement but for holistic growth. It's time to reignite that passion for learning!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/28/202339 minutes, 9 seconds
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502. Take The First Step to Double Your Revenue Today

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/24/202323 minutes, 23 seconds
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501. The Simple Way to Scale Your Business to 6-Figures and Beyond

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all about focus. Learn to sell more without stretching yourself thin, and discover how you can amplify your efforts with the right approach.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/21/202321 minutes, 56 seconds
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500. What's Stopping Your Success?

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.We’re discussing some of the challenges Product Bosses face and tools to overcome them:Limiting Beliefs &amp; Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.Remember, success isn't always about the external factors. It's about the internal dialogue, our beliefs, our values, and how we perceive our capabilities. So, are YOU ready to rewrite your success story?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/17/202322 minutes, 1 second
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499. You Don’t Need a Business Plan, Here Are the Only 5 Things You Need

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to your customers. So, forget about that business plan for a moment and join us as we discuss what truly matters when starting your product business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/14/202325 minutes, 33 seconds
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498. How to Make More Money Without Creating New Products

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable business strategy!Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/10/202318 minutes, 36 seconds
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497. Overcoming the Fear: Making Smart Investments in Your Business

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.And remember, sometimes, the investment you're most scared to make is the one that can save your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/7/202337 minutes, 53 seconds
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496. Focus On These Three Things to Grow Your Business

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.So let's begin our journey through these areas, focusing on how to improve your business systems, boost your visibility (or marketing), and drive sales, because sales are the lifeblood of your revenue. Join us as we take a deep dive into this proven framework that is sure to help grow your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/3/202325 minutes, 53 seconds
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495. Tips for Instant Confidence to Put Yourself Out There

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/31/202333 minutes, 37 seconds
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494. How to Get Your Products in Front of People

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/27/202324 minutes, 55 seconds
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493. Just Jacq: The Problem with This Etsy Coaching Advice

Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.So let’s explore the complex world of Etsy coaching and help you distinguish the wheat from the chaff. After all, it's about what makes sense for your business, not just Etsy.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/24/202317 minutes, 55 seconds
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492. Where to Work ON Your Business Instead of IN Your Business Right Now

Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and focus on working ON your business, rather than simply working IN it.Join us as we debunk the myths of the J-month slump, and empower you with strategies to utilize this time effectively. Remember, your business isn't broken - it's just time to approach things differently. We're here to guide you through it.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/20/202324 minutes, 56 seconds
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491. Learn to Shine on Video with Natasha of Shine Online Podcast

Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.So join us as we delve into the world of video with Natasha Pierre. We'll explore how she used Reels to grow her audience exponentially, and she'll share tips on how you can do the same. Because, let's face it, the world is watching, and it's time for your business to shine!Resources:Learn more at shinewithnatasha.comFollow Natasha on Instagram: @shinewithnatashaListen: The Shine Online PodcastWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/17/202342 minutes, 22 seconds
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490. Just Jacq: Keep Your Day Job and Grow Your Product-Based Business

Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.Join us as we delve into three strategies that will help you maintain your full-time job while growing your product-based business.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/13/202320 minutes, 26 seconds
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489. Mid-Year Reflection: Rose, Bud, Thorn

Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we believe this episode will impart insights and takeaways that will benefit everyone.Get your pen and paper ready and prepare to engage in a meaningful mid-year check-in. It's time to pause, reflect on your current situation, and visualize where you intend to steer your business in the coming months. Let's dive in and embrace this time for reflection and strategizing – your future self will thank you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/10/202322 minutes, 39 seconds
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488. Just Jacq Q&A - Staying Small & Pricing Your Time

Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracing the size and scope of your business and how you can measure success beyond just financial metrics.Remember, if you want to ask us anything or have your questions answered on the show, make sure to follow us @TheProductBoss or @thejacquelinesnyder. And if you're part of Multi-Stream Machine, keep an eye out for opportunities to ask us questions during our live podcast recordings.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Clockwork for Product Bosses with author Mike MichalowiczConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/6/202324 minutes, 12 seconds
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487. "But, I'm A Creative"

Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.Let's get to the heart of the matter. How can you balance your creative impulses with the practical demands of running a successful business? Is it possible to feel fulfilled as an artist while still achieving your business goals? Trust us, it's not only possible – it's the pathway to greater success.So, whether you're a newcomer or a seasoned entrepreneur, join us today as we help you navigate the sometimes chaotic, always exciting world of creativity and business. Let's debunk some myths, focus your creative energy, and steer your business towards greater heights.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/3/202327 minutes, 44 seconds
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486. Just Jacq: Ask Me Anything about Business, Motherhood and Blending it Together

Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.So, buckle up and let's dive into this Q&amp;A episode, offering answers to real questions that might be crucial to your own journey. Welcome to the Jacq-a-sode experience!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/29/202324 minutes, 20 seconds
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485. Re-Air: Learn to Fear Less

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!As you know, we recently went to Costa Rica, and we want to&nbsp; share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.&nbsp;A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/26/202353 minutes, 29 seconds
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484. Re-Air: When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/22/202322 minutes, 47 seconds
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483. Do You Need A Business Partner?

We've been getting a lot of questions about partnerships in business: Should you dive in? Is it the magical key to success? Well, we're here to dig deep into this question – just for you!Often, many of you look at us and our successful partnership and wonder if having a business partner is the missing puzzle piece in your own journey. More often than not, the thought behind this curiosity is a belief that it might make things easier or bridge certain gaps in skills. But why do you feel this way?We're going to be brutally honest here, folks. Our partnership is wonderful, but we're also well aware that it doesn't work out for everyone. Friendships may be lost, and expectations may not always meet reality. We’ve both had our share of not-so-great business partnerships before we found each other. It’s important to acknowledge the other side of the coin.So, buckle up, because we're going to dive candidly into this question. Join us as we peel back the layers of what business partnerships really look like, the good, the bad, and the unexpected.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/19/202338 minutes, 27 seconds
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482. Smart Financing for Small Businesses: Strategies and Tips for Funding Your Business

Hey Product Bosses! You KNOW we are passionate about helping you achieve your business goals, maximize profitability, and ultimately realize the dream business you've always aspired to have. Discussing finances, the impact of your business on your family, community, and potentially on a global scale is our favorite thing. And that's what we'll be focusing on in today's episode—money matters!It feels like we've been talking about the possibility of an economic recession for years. Whether we're on the brink of a recession or not, amid inflation and other economic challenges, as small business owners, we need to smartly consider financing options. Many of us might not have had the opportunity to understand or leverage finances, especially in the context of running a small business.More often than not, we start with our own cash. Both of us completely bootstrapped our businesses, investing our own money into our product ventures when we started. But, in this episode, we want to delve into smarter financing alternatives. It's high time we start operating like bosses and truly owning our businesses.So, how do you finance your small business? We're going to provide tips and strategies for funding your venture. Whether you're just getting started or looking for some padding during the lean periods, or even if your business is thriving, we've got you covered. Particularly when your business is doing well, it's the perfect time to seek financing, as your financial statements reflect a robust, positive cash flow. Let’s dive in!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Chase Ink Business CardsCapital One VentureWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/15/202325 minutes, 26 seconds
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481. From Diapers to Dollars: Navigating Motherhood and Entrepreneurship

From diapers to dollars, we're taking you on a rollercoaster ride through the thrilling and often chaotic worlds of entrepreneurship and motherhood. We dive into our experiences, navigating through nearly two decades of being entrepreneurs and raising our children. We'll reminisce about the simpler days, pre-children, when we thought life was at its hardest. Little did we know that those were just the training wheels for the adventure that was about to unfold.In this candid conversation, we shed light on the real-life scenarios of being a mompreneur. We share our humorous bathroom escape stories, our toddler's hide-and-seek antics, and even our techniques for maintaining sanity in the beautiful chaos of parenthood and entrepreneurship.From all-too-familiar scenes of ducking into house corners for a quiet moment, to juggling work and ensuring our toddlers aren't "running with scissors," we bring a fresh perspective to the often daunting task of balancing motherhood and running a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference
6/12/202342 minutes, 58 seconds
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480. Multipreneurship: Navigating the Challenges of Managing Multiple Businesses

Welcome, biz besties, to another episode in our "Ask Us Anything" series! As entrepreneurs who have navigated the exciting waters of multi-preneurship, we know firsthand the challenges of juggling multiple businesses simultaneously. We've received a great question from one of our students in the Multi-Stream Machine, and we couldn't wait to dive in and share our insights with all of you.The question that sparked this episode was, "You ladies have managed multiple businesses at once. Could you give us some advice, best practices, et cetera, for successfully running two different businesses at one time?" It's a fantastic question, and we bet many of you out there are pondering the same thing.We all know that as creative entrepreneurs, our minds are always buzzing with new ideas, and sometimes, those ideas lead to entirely separate ventures. In our student's case, she is selling two distinct product lines on different platforms, including Shopify, Etsy, and wholesale through Fair. This calls for some serious time management and strategic planning!Join us as we dissect this topic and share our best tips for successfully managing multiple businesses at once. If you've ever been tempted to start a second business or are already in the thick of it, this episode is for you. We're going to share our experiences and reveal some strategies that will help you not only survive but thrive in the world of multipreneurship.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference
6/8/202331 minutes, 20 seconds
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479. Surviving a Slump: Navigating Decreased Sales in a Fluctuating Economy

Navigating the uncertain terrain of running a business can sometimes lead to tough questions. Today, we're tackling one such question head-on in our Ask Us Anything series, brought to us by one of our concerned Multi-Stream Machine students facing an unsettling sales drop.They've noticed a significant sales slump after raising their product prices and are left wondering if it's due to economic shifts or the new pricing. With their family's livelihood on the line, this isn't a mere academic exercise, it's a pressing reality that requires practical solutions.We're diving deep into this topic, exploring potential strategies including the possibility of a price decrease or a sales event. We're also looking at the role of customer adaptation and the importance of the testing process in your business strategies. Remember, you're not stuck, you have options, and we're here to help you discover them. So join us in this critical discussion, it may not be fun, but it's extremely helpful and relevant.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/5/202332 minutes, 50 seconds
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478. Ask Us Anything: What's it Like Being the Breadwinner of Your Family?

Are you ready for an exciting dive into the world of the business power-couple? Because today, we’re here to share our stories, answer your burning questions and delve deep into what it’s like being the breadwinners of our families. Get ready for an enlightening, funny and profoundly honest discussion!What's it like being the breadwinner in your family? It's an interesting question, and one we've been asked multiple times. The truth? It's rewarding, it's challenging, it's empowering, and sometimes, it can be a bit of a pressure cooker.Our husbands are smart, successful, and ambitious in their careers. But as we've found, there's something uniquely empowering and rewarding about becoming the breadwinners ourselves. We’ll touch on the upsides, the potential downsides, and the way it’s shaped our relationships and lives. And yes, we're going to talk about money. But we're also going to talk about the impact we can have as entrepreneurs. Remember, as a business owner, your potential is limitless; there's no cap on your salary or the impact you can make in the world.So, join us for a candid, laugh-out-loud episode that will make you see the breadwinner role in a whole new light. You may just find it empowering and inspiring, especially if you're an entrepreneur and the potential breadwinner of your family!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/1/202329 minutes, 54 seconds
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477. Summer Planning for Business Success: Strategies for Keeping Your Business Going Strong

Hello fellow Product Bosses! It's your go-to gurus, Jacqueline and Minna, back again to light up your path towards entrepreneurial triumph. We're peeling back the curtain today to share our blueprint for navigating the summertime business landscape. This season presents unique opportunities and challenges, particularly for us as moms. We've been tirelessly paving the way to this point, and now, we're ready to strategically dial it down for the summer, immersing ourselves in precious family time. However, we're not going completely off-grid.While you might not see us in the front row as often, we'll be working diligently behind the scenes to maintain the business momentum. But let's be honest: we're also planning on hibernating a bit, prioritizing our children, and enjoying the sunny season. And yet, we've never fully paused. Our commitment to growth and progress remains unshakeable. Even in moments of challenge, we stay the course.We're diving into the dynamics of planning and managing your business activities around the summer months, striking a balance between reaping the benefits of a flourishing business and basking in some well-deserved poolside relaxation. We've planned ahead, establishing our availability, planning activities with our kids, and batching our work in advance to ensure the summer months are as productive as they are refreshing. Join us as we break down these strategies and inspire you to carve out your own version of a successful, fulfilling summer.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/29/202322 minutes, 6 seconds
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476. Breaking Barriers with Jerry Won: A Dive into Diversity, Connection, and Creativity

As we're in the middle of Asian American Pacific Islander (AAPI) Month, there couldn't be a more perfect time for Jerry Won to join us. His work in promoting diversity and sharing the multifaceted stories of Asian Americans through his podcast, 'Dear Asian Americans,' is making waves in the sphere of societal change.His business philosophy? Building relationships, providing assistance, and capturing the value created by doing good work. From his formative years in business school, to a career in corporate consulting and a stint at WeWork, Jerry's journey is a testament to the power of networking, community building, and embracing diversity.Jerry’s focus now includes running a creator business and community, a speaker mastermind, and helping others understand the worth of their stories and creations. Whether your product is a physical object or the value you bring as an individual, Jerry believes there is a way to market and capture that value.Join us as we dive deep into Jerry's inspiring journey and how we can learn from his experiences, embrace our differences, and use our unique paths to build successful businesses.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at jerrywon.comListen: Dear Asian AmericansWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/25/202352 minutes, 1 second
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475. Summer Marketing Tips That Work

We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and meet your customers where they're at.So, join us as we delve into the upcoming season change and provide strategies to better understand and cater to your customers' evolving needs and wants.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/22/202335 minutes, 55 seconds
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474. Get Help Where You Can

Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/18/202334 minutes, 41 seconds
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473. Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business with Melissa Houston

Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.So, get ready to dive into business financial literacy and learn how to become cash confident with our amazing guest, Melissa Houston!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at shemeansprofit.comRead: Cash ConfidentWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/15/202335 minutes, 44 seconds
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472. Let it Be Easy

Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/11/202324 minutes, 22 seconds
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471. Tea, Culture, and Identity: Celebrating AAPI Month with Jenny Tse of Sipping Streams Tea Company

Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.This episode is all about breaking stereotypes, supporting AAPI-owned businesses, and understanding the unique experiences of AAPI entrepreneurs. So let's dive in and explore how we can all learn from and uplift the voices of AAPI business owners in our community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Support Jenny’s business at sippingstreams.com and see her amazing free tea resourcesWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/8/202333 minutes, 7 seconds
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470. You're Going to Love Another Bite: Shark Tank Edition

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:Bala Bangles’ major potential for the walking economy and need for social capitalThe Mad Optimist confusing marketing strategy and the effects of not putting the customer firstTenikle’s lack of a distribution engine and branding opportunitiesIf you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen to Another BiteConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/4/202344 minutes, 22 seconds
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469. You Can Always Make More Money

Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/1/202337 minutes, 21 seconds
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468. Quiz: Which Type of Product Boss Are You?

Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/27/202333 minutes, 14 seconds
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467. Are Discounts the Only Way to Drive Sales?

Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/24/202324 minutes, 45 seconds
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466. Can I Have a Successful Product Business as a Side Hustle?

Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/20/202327 minutes, 32 seconds
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465. If I Was an Etsy Seller, This is How I'd Grow My Business

Hey there, Etsy sellers and product bosses! Today's episode is dedicated to helping you grow your business, diversify your revenue streams, and stop relying solely on Etsy as a platform. If you're not an Etsy seller, stick around - we've got valuable tips that can apply to any product-based business!We're not Etsy coaches, but we do know a thing or two about building profitable, revenue-generating businesses without relying on a single platform or sales channel. That's why we want to help you think about expanding your "land" and stop building on borrowed land like Etsy.In this episode, we'll walk you through some of the action steps you can take to grow your business beyond Etsy and avoid potential pitfalls that can come from relying solely on one platform. We'll also discuss the importance of diversifying your sales channels to protect your business from unforeseen obstacles.So, join us as we explore the possibilities of growing your business beyond Etsy and help you take the necessary steps towards a more diverse and resilient product-based business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/17/202330 minutes, 36 seconds
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464. Core Beliefs of People Who Are Good at Making Money

Are you one of those people who find it hard to make money? Do you struggle with a scarcity mindset? Well, you're not alone! In this episode of The Product Boss Podcast, we're going to dig into the core beliefs of people who are good at making money.We all know that making money is a crucial aspect of running a business. But for many people, it's an obstacle that can be difficult to overcome. That's why we're sharing seven core beliefs that successful money-makers tend to have. By understanding these beliefs and adopting them into your own life, you can empower yourself to feel confident, capable, and ready to make more money.So, if you're ready to unlock your money-making potential, tune in now to learn how to shift your mindset and embrace these core beliefs. Get ready to feel inspired and motivated to take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/13/202327 minutes, 27 seconds
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463. Our 48 Million Dollar Mission This Year

Are you ready to join us on a mission to empower small business owners and change the world? Our goal this year is to help 2000 product-based business owners reach $48 million collectively in earned revenue through our signature program, Multi-Stream Machine. We know that when women make money, they reinvest more into their families and communities — that's why we're so excited to welcome 2000 new students in 2023 and beyond.Inside Multi-Stream Machine, we teach our students how to make $2,000 in just 30 days, and provide the support and community they need to continue growing and expanding their businesses. Our program works, and we've already helped thousands of students add an additional $2,000 to their monthly revenue. But our mission doesn't stop there. We believe that when women are empowered, they can change the world, and we're committed to helping small business owners around the globe achieve financial success and independence.So join us on this journey to make a difference and create real change. By joining Multi-Stream Machine, you'll gain access to the knowledge, tools, and community you need to grow your business and achieve your financial goals. Together, we can generate $48 million in earned revenue for small businesses, and make a powerful impact on our families, communities, and the world. Let's do this!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Being Boss Listen to Being Boss with Emily ThompsonBeing Boss PodcastHubSpotLearn More About HubSpot AIHubSpot Podcast Network
4/10/202318 minutes, 18 seconds
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462. 3 Etsy Myths Holding You Back

Are you an Etsy seller looking to take your business to the next level? We've got you covered! As successful entrepreneurs and product-based business owners ourselves, we love Etsy for the opportunities it provides for makers and small businesses. However, we've noticed some ingrained beliefs about Etsy that may be holding your business back. Join us as we explore three myths and one truth about Etsy, and learn how to break free from these limiting beliefs.We dive deep into the common misconceptions that Etsy is just a hobby, that you have to underprice your products to be competitive, and that you can't have a successful Etsy shop without a niche product. These beliefs can be detrimental to your business, and we're here to set the record straight. We also reveal the truth about what it takes to succeed on Etsy, and provide practical tips for leveraging the platform to grow your business.Don't let these myths hold you back from achieving your full potential on Etsy. Join us as we bust through these misconceptions and provide actionable advice for growing your business on the platform. Whether you're a seasoned seller or just starting out, this episode is packed with valuable insights that can help take your Etsy shop to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/6/202346 minutes, 23 seconds
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461. What if I Don't Have a Best Seller?

Have you ever wondered how some businesses seem to skyrocket to success with a killer product, while others struggle to find their footing? Join us as we break down the big, complex question that has been haunting entrepreneurs for ages: "How do I find my best seller?" Whether you're just starting your journey, trying to identify your star product, or looking to pivot from your current best seller, we've got the insights you need to move forward with confidence.In this episode, we'll dive into the nitty-gritty of finding, embracing, and nurturing your best seller. We'll also discuss how to navigate the web of questions and challenges that arise when you're just starting out or trying to shift gears.No matter where you are in your business journey, we promise you'll walk away feeling motivated, enlightened, and ready to make your mark on the world. Tune in now and let's get started on the path to success.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/3/202326 minutes, 24 seconds
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460. On My Way to Tell My Spouse/Family My Business is Not a Hobby

Are you tired of feeling like your family and friends don't take your business seriously? Trust us — you're not alone! In this episode, we discuss the frustration that comes with having loved ones view your business as just a hobby. We share our own experiences and offer practical advice on how to shift your mindset and start treating your business like a true professional.It's important to take ownership of your business and understand your own goals and purpose, regardless of what others may think. Share your aspirations with loved ones and set concrete goals to work towards. Knowing your numbers and tracking your progress is key, even if you don't have a formal business education. By treating your business as a legitimate enterprise and taking charge of your success, you'll gain the confidence you need to thrive.If you've ever felt frustrated or dismissed by those around you when it comes to your business, this episode is a must-listen. Join us as we motivate and inspire you to take your business to the next level. Don't let anyone else define your success - start owning your role as a business owner today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join our email list and get exclusive hot tips for product bosses sent straight to your inbox: theproductboss.com/tpbemailConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/30/202339 minutes
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459. What if I Don't Want to Be the Face of My Brand?

Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/27/202328 minutes, 59 seconds
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458. How We're Dealing with Overwhelm as Moms and Business Owners

Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations.We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the pressure we feel during busy seasons.Join us as we dive deep into our personal stories and offer practical advice for managing the many demands on our time and energy. Remember, overwhelm is temporary, and by finding ways to make things easier on ourselves, we can successfully navigate through life's busy seasons. Tune in and let's tackle overwhelm together!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network
3/23/202334 minutes, 13 seconds
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457. Be Brave Enough to Suck at Something New

Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable!&nbsp;As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're feeling stuck, afraid, or just need a little nudge to start something new, this episode is for you.It's easy to get caught up in what other people will think if we fail or make a mistake. But here's the truth: your self-worth is not tied to your success or failure. We're here to remind you that you are brave and capable, even if you suck at something new in the beginning. It takes courage to try new things and be willing to look foolish. So, let's embrace our imperfections and remember that failure is not the end, but rather an opportunity to learn, grow, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network
3/20/202319 minutes, 35 seconds
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456. A Microaction to Raise Your Revenue Right Now

Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger.In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed to help you address this issue. But, in this episode, we're focusing on a quick micro action that you can implement right now to see immediate results. We're talking about increasing your average order value by training your staff or helpers to offer additional items or services during the checkout process.The best part? This micro action is not only easy to implement, but it can also be a little bit fun. Think of it like upselling at a fast-food restaurant, but with a personal touch. We'll show you how you can offer your customers that extra item and increase your revenue instantly. So grab a cup of coffee and tune in to this episode to learn how to raise your average order value and take your business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for our Multi-Stream Machine waitlist at multistreammachine.com.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/16/202318 minutes, 28 seconds
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455. Help, Should I Tell My Customers I'm Raising My Prices?

Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices?In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no one-size-fits-all answer to this question, but there are some principles and scenarios that can help you make a decision. This is exactly what we'll explore in this episode, based on our own experiences and those of other business owners we've talked to and worked with.So, if you're feeling stuck or anxious about raising your prices, don't panic! You're not alone, and there are strategies and tips that can help you navigate this challenge. Whether you decide to be transparent, offer incentives, or phase in the price increase gradually, the key is to communicate your message clearly, authentically, and respectfully to your customers. Tune in now to gain confidence in your pricing decisions and take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/13/202321 minutes, 26 seconds
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454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing

Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Newsletter: inclusionandmarketing.comProgram: inclusivebrandacademy.comInclusion &amp; Marketing PodcastInstagram: @soniaethompsonTwitter: @soniaethompsonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/9/202340 minutes, 10 seconds
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453. You Were Made to Stand Out

Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses &amp; The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network
3/6/202354 minutes, 47 seconds
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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at storybrand.comFREE StoryBrand Brand Script: storybrand.com/brandscriptConnect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2Follow J.J. on Instagram: @drjjpetersonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network
3/2/202343 minutes, 43 seconds
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451. Breaking into Big Box Retailers with Aggie Burnett of AB Creative

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at abcreativenyc.comFollow Aggie on IG: @abcreativenycGrab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/27/202327 minutes, 29 seconds
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450. From Employee to Entrepreneur with Amy Porterfield of Online Marketing Made Easy

Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.Learn more at amyporterfield.comInstagram: @amyporterfieldConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast HubSpot Learn how your business can grow better with HubSpot:...
2/23/202356 minutes, 17 seconds
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449. Why Being Ready is a Lie

If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/20/202333 minutes, 22 seconds
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448. Side Hustling on Etsy and In-Person Markets

Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:fansparkle.cometsy.com/shop/RachelDunnJewelryIf you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/16/20231 hour, 18 minutes, 27 seconds
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447. [Exclusive] Unleash Your Best Sellers

Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/13/20231 hour, 5 minutes, 7 seconds
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446. Four 6-Figure Months in a Row with Christina Guy of The Hotel Sheet

Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out The Hotel Sheet Website!It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite PodcastHubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast Network
2/9/202356 minutes, 37 seconds
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445. If You Always Feel Like You're Trying to Catch Up, You Need This

As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/6/202322 minutes, 16 seconds
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444. Why Action Takers Are Money Makers and Lies You're Telling Yourself

Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/2/202337 minutes, 56 seconds
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443. Is It Magic?

Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too!We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop thinking that success is out of reach and start realizing that with the right mindset and staying focused, you can achieve the business of your dreams.So, get ready to break that ceiling and think bigger because we're going to discuss how these students have grown successful businesses and how you can apply these strategies to your own business. And the best part? These strategies can be applied to any business, no matter what industry you're in. Join us and learn how to take control of your own success story!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!The Hotel Sheet by Christina and BenEpisode 366: Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.Episode 173: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome DockConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/30/202343 minutes, 45 seconds
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442. Staying Focused vs. Chasing Shiny Objects

Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative superpower to take what’s working, lean into it and avoid chasing after those shiny objects and new ideas, to build a business and life beyond your wildest dreams!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/26/202325 minutes, 48 seconds
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441. 5 Ways to Get More Customers

Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/23/202329 minutes, 43 seconds
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440. Our Top Trend Prediction for 2023

Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and predictions booklet plus extended access to the workshop replays and our best promo bundle, then join our VIP experience here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off TODAY so be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/19/202330 minutes, 59 seconds
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439. Why It's Time to Think Bigger

It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/16/202325 minutes, 27 seconds
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438. Burgers, Chicken, and Pancakes

What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...
1/12/202342 minutes, 51 seconds
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437. It's Feedback, Not Failure — Don't Take it Personally

Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test &amp; try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:C-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/ HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/9/202339 minutes, 54 seconds
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436. Social Entrepreneurship: How You Can Do Good & Still Live Your Dream Life with Rasheda Weaver

Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Click here to grab a copy of Rasheda Weaver’s book, Social EntrepreneurshipLearn more at rashedaweaver.comConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/5/202327 minutes, 49 seconds
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435. Dive into Word of the Year 2023

You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/2/202336 minutes, 39 seconds
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434. Busy Season Wrap-Up: Questions to Ask Yourself

The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger
12/29/202236 minutes, 52 seconds
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433. Insider Tips from Shopify Masters Host Shuang Esther Shan

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen: Shopify MastersWant to try out Shopify yourself? Visit theproductboss.com/shopify to get started!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/26/202233 minutes, 25 seconds
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432. From Couture Coffee to Doughnuts to Building a Food Empire with Lin Jerome and Alexandra Lourdes of Cafe Lola

We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at ilovecafelola.comFollow Lin on Instagram: @lin_smith_jeromeFollow Alexandra on Instagram: @alexandra_lourdesFollow Café Lola on Instagram: @ilovecafelolaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/22/202255 minutes, 24 seconds
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431. A Quick Way to Make Cash without Having to Make or Ship a Single Thing This Week

We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/19/202222 minutes, 23 seconds
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430. It's Okay to Cry in Business

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:TikTok: @theproductbosspodcastConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/15/202228 minutes, 14 seconds
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429. Slow Seasons and Marketing Budgets | Inner Circle Mastermind Coaching Sessions

Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven-figure business owners to collaborate and discuss high-level strategy with, then check out The Product Boss Inner Circle Mastermind! You’re invited to apply now to join us! Applications are NOW OPEN, but only for a limited time so don’t delay!!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
12/12/202228 minutes, 58 seconds
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428. What Do America's Richest Self-Made Women Have in Common

Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
12/8/202230 minutes, 20 seconds
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427. Shop Small with Us in the Shop 1 in 5 Directory

It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yours Truly Gift &amp; Flower ShoppeRosebud's TeesEllen HutsonPretty InappropriateGlass Ladder &amp; Co.Vana Chupp StudioBlooming Botanicals HempBlue Moon BakeryThe Naked CupcakeChuco RelicDomeDockDallas Caramel CompanyCardinal Rule PressExplore hundreds of other small businesses in our Shop 1 in 5 Directory! Happy shopping!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger
12/5/202224 minutes, 56 seconds
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426. Produce More Organic Content with Ali Kriegsman

Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand through creating more organic content, which is just one of her five frameworks for growth.If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Read: How to Build a Goddamn Empirealikriegsman.comInstagram: @alikriegsHow to Build a Goddamn Empire with Ali Kriegsman Co-Founder of BulletinIf you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...
12/1/202222 minutes, 35 seconds
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425. Creative Genius - A Keynote for our Mastermind Retreat

If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re taking applications for the Product Boss Inner Circle Mastermind! To apply, visit here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’ve reached the $300k+ to multi-million dollar stage in your business and you’re looking for support as you navigate this level, then we invite you to apply to The Product Boss Inner Circle Mastermind! This is the place for high-level strategy and collaboration so you can connect with other product-based business owners who get it and are going where you’re going. Spots are limited so don’t delay! You can apply here.Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/28/202258 minutes, 11 seconds
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424. Leaving a Legacy-ish: An interview with our kids

Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/24/202259 minutes, 6 seconds
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423. A Pep Talk To Get You Through Black Friday / Cyber Week

How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/21/202233 minutes, 46 seconds
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422. Steal This Black Friday Promotional Schedule

Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you and give you a promotional calendar you can steal and use yourself.We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!You can use this calendar just as it is, but there’s also one thing you can do to take it to the next level! Every business is different, and what we want is to see you test and try, customizing this to your business, your customers, and your schedule. By applying some strategy to this, you can have a successful Black Friday without (at least some of) the added stress.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/17/202236 minutes, 1 second
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421. #1 Reason Why People Don't Complete Their Purchases During the Holidays

On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer abandon their cart faster than seeing extra costs at checkout, like shipping!Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/14/202224 minutes, 28 seconds
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420. Discover the Customer that is 9x More Likely to Buy From You Right Now

Finding new customers can be tough, but what if we told you that your existing customers are actually who you should be focusing on right now?Studies show that repeat customers not only usually spend more than 30% more, but they are also more likely to continue buying from you! On today’s episode, we talk about repeat customers—how to make sure your current customers stick with you, clever ways to capture your customers’ attention, and ways to (re)connect with your customers after they’ve made a purchase.As always, share your ideas and wins with us at @theproductboss on Instagram. We can’t wait to celebrate with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss—Mentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/10/202223 minutes, 29 seconds
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419. Listen for a Quick Cash Injection Idea using IG Stories

Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it!&nbsp;There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!)&nbsp; Try it out—it may just be the perfect strategy for your business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/7/202216 minutes, 49 seconds
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418. 17-Year Overnight Success with Katy Mimari of Caden Lane

We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.She shares stories and gives advice from her own personal experiences around:Why businesses should not hire early onCreating an unforgettable experience with your productWhat she’d do differently if she started a business todayBeing open to the organic evolution of your businessFeeling the fear and doing it anywaysFrom feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at cadenlane.comListen to I'm That MomWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/3/20221 hour, 4 minutes, 9 seconds
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417. A Penny Saved is a Penny Earned

A lot of times, when it comes to the Holidays, we’re all about how to make more money: driving revenue, making sales, and bringing in more customers. But today we’re going to talk about how to make money in a different way—by actually saving money.SO many of you have asked us where can I save money AND how can I save money which is why we created this mini-course called $2k in 30 Days to help you make AND save money right now in your business!. One of the biggest ways you can save money this holiday season: cutting out what doesn’t matter.We always say you should do what it takes to stand out in your business, whether that means fun packaging, bonuses, or freebies. But if you’re doing those things, you have to do them with purpose. It’s important to find out what’s actually making an impact and bringing in customers but then making sure that you’re also cutting out anything else.&nbsp; We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Does your business need a quick cash injection? You may have extra cash hidden in plain sight, and we want to help you discover it! We’ve packaged our best tips, tricks, and strategies to save AND earn $2k in 30 Days.Want to make sure your business is holiday ready? Be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss
10/31/202221 minutes, 6 seconds
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416. Creating Your 6 Pillars of Wealth with Patrice Washington

Patrice Washington is known as the Money Maven. She’s an investor in Lite Pink, a fully female-funded product business. She spoke at the founder of Lite Pink Lori Harder’s home about how people can define their wealth and bring purpose to their lives and their business.She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. She also learned that in order to redefine your wealth, you have to redefine parts of yourself. That’s how she came up with her Six Pillars of Wealth.Patrice defines the Six Pillars of Wealth as:Fit: the importance of being mentally and physically fitPeople: creating relationships that matterSpace: setting up your life to support youFaith: believing in something greaterWork: living your life’s purposeMoney: achieving the abundance that you desireWe do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Purpose Challenge at https://www.theproductboss.com/purposeFollow on Instagram: @seekwisdompcwRead: Redefine Wealth for YourselfWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/27/202246 minutes, 52 seconds
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415. [Minna-sode] My Best 10-Minute Tip for this Holiday Season

In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try it again.When we’re trying things in our business, we’re constantly testing out new and different strategies. Every time you try something new you’re learning and gathering more data about your products and customers, but we rarely take what we learn and apply them to the things we’ve done in the past.Whether your business is at a different level or you're just a different person now than you were before, you are bound to see different results when you look back on what you’ve done, give it a tweak, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!If you’re wanting access to new strategies to expand your toolbox this holiday season, all while receiving the support of an incredible community of product-based business owners, then join the M$M waitlist today!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/24/202214 minutes, 34 seconds
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414. Where Are They Now?

We are SO proud of our Multi-Stream Machine students! So many of them have had major wins and transformed their lives and their businesses, and we want to share some of those stories with you—specifically the journey of where they came from to where they are today!We’re going to look at Annika of HeyMavens!, who used the money she earned from MSM to pay for IVF and be able to have her baby, and also used the lessons she learned to help her team operate the business seamlessly during her maternity leave. We also spotlight Jelena of Buckaroo Bling and everything she’s been able to accomplish since joining MSM. And third, we take a look back at Emily of Mama Bear Bakery, who used the confidence she gained from MSM to create a plan for her business to be able to take that next step forward.Whatever size business you have, whatever market you’re in, the strategies you learn in MSM will help you find your path to profit. You’re a scrappy, creative entrepreneur. This path is not for everyone, but we know that you can make it happen. And if you need support along the way, we’re here to help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!Buckaroobling.comReady to take your business to the next level by improving your systems, visibility and increasing your sales? Then sign up now for the Multi-Stream Machine waitlist so that you can be notified the next time doors open! We can’t wait to share your success with you!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/20/202229 minutes, 54 seconds
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413. When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/17/202221 minutes, 35 seconds
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412. If Social Media is Not Working for You, Use it For This Instead

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more.&nbsp; If you’re ready to sign up now, head to multistreammachine.com.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/13/202223 minutes, 41 seconds
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411. $2k in 30 Days

Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/10/202219 minutes, 32 seconds
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410. Re-Air: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Suzi’s website: 1stladyofcolors.comFollow Suzi on Instagram: @1stladyofcolorsRead: I'm Not Really a WaitressNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/6/202242 minutes, 7 seconds
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409. Pitch Yourself & Get Results Using Gloria Chou’s CPR Method

Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:gloriachoupr.comInstagram: @gloriachouprListen: Small Business PR PodcastDM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching templateNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/3/202236 minutes, 41 seconds
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408. Can We Coach You Through the Holiday Season?

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!We teach you how to:Figure out your money mindsetIncrease your profitRefine your brand and create your secret sauceFind your ideal product lineupDelegate your roles, become a boss, and build your teamThis is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/29/202221 minutes, 23 seconds
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407. Re-Air: Bosses & Breakfast: How to Become a Full-Time Product Boss

Setting goals to pay yourself from your business is a crucial step to turning your side-hustle into a full-time business. During a previous episode of Bosses &amp; Breakfast, we discussed the importance of setting financial goals you should aim for before figuring out the steps to get there.&nbsp;From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/26/202224 minutes, 35 seconds
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406. Re-Air: Create Your Inevitable Success

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals.&nbsp;Tune in to learn about how our community can help you unleash your inevitable potential!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/22/202230 minutes, 22 seconds
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405. How to Generate Consistent Revenue Year-Round Series Part 3

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!We’re wrapping up our series on how to generate consistent revenue year-round with what’s likely our favorite: sales! We want to help you change your life, be profitable, and do everything you dream of.Sales is the catalyst for growth—without sales, your business isn’t going anywhere. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.We want to help you:Optimize where you sellOptimize your websiteLeverage multiple platformsGrow your email listShow up in person…and more!Now is the time to level up your business with systems, visibility, and sales by joining our Multi-Stream Machine program! Today is the final day to join in for 2022, so if you want to build a consistent, profitable, revenue-generating business without the stress and overwhelm, come join us here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are slamming shut TODAY for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/20/202238 minutes, 22 seconds
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404. How to Generate Consistent Revenue Year-Round Series Part 2

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!With the holidays coming up, many of you are expecting your biggest sales of the year. We love to see it! But we want even more for you: to see consistent sales and growth year-round. Even better, we want you to generate profit because that’s what allows your business to truly grow. To do that, all you have to do is use our framework of systems, visibility, and sales.In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!We’re going to share our formula for improving visibility, …, and share stories of the results other members of Multi-Stream Machine have seen—and how you can get those same results! Tomorrow, in the third and final part of this series, we’ll talk all about turning that visibility into sales!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are about to slam shut for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/19/202235 minutes, 17 seconds
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403. How to Generate Consistent Revenue Year-Round Series Part 1

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------&gt; here so set yourself up for this holiday season and beyond in your systems, visibility and sales!Yes, doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! When you start taking action, you create a snowball effect. Now is the time to start rolling that snowball until you have a full-on snowman of sales by this holiday season! And once we roll into 2023, your snowball isn’t about to melt—it will just keep getting bigger.These next 3 episodes are going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business. No matter how fast your business is growing, if your systems aren’t solid then you’ll be holding yourself back.There are four key areas that create the foundation of product-based businesses:Pricing,photos,inventory, andshipping.We’re also going to share how several of our students have used the techniques taught in Multi-Stream Machine to strengthen and improve their systems so that they can continue to grow and scale their business! If you’re ready to dive into Multi-Stream Machine, click here to sign up now. But hurry because doors are only open for a very limited time.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors are NOW OPEN for our highly anticipated course, Multi-Stream Machine but only for for a very limited time. Text MSM to +1 (917) 636 - 7609 with any questions you have or sign up now!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a...
9/15/202233 minutes, 53 seconds
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402. RYHP Day 1: Discover Your Untapped Opportunities + Important Holiday Dates

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.We share:The #1 mistake most product businesses make,how you can make an additional $2k in revenue in one week,digging into and identifying your best-sellers,…and more!If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors are opening one last time this year to Multi-Stream Machine! This is the last time doors will be open for 2022 and you don’t want to miss out on any of the incredible bonuses we will be giving away so make sure you sign up for the waitlist to be the first to know when doors open! Join the waitlist here.Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/12/202257 minutes, 21 seconds
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401. Why Balancing Biz and Your Personal Life is a Lie and Why We Call It The Blend

How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend.&nbsp;Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses &amp; Breakfast)!In this episode we share how we try to live our lives by blending personal and business.The blend is:Selling your products live and then your kids walk inMaking your products on the kitchen table while making dinner for your familyGetting a morning walk in while listening to your favorite biz podcastThe blend is different for each of us- it may even look different day to day.&nbsp; But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holiday Promotions!We have an extra special FREE 5-day live training coming to you September 12th - 16th. Each day we will be teaching you LIVE for an hour long training FREE. Our challenge is perfect for you if:You want to avoid the holiday overwhelm of creating promotions last minute.You want to start the snowball of sales, even if your business is just starting.You want to create holiday promotions that grab your customer’s attention and hit them at the right time.You want to take advantage of the biggest buying time of year and cushion your business bottom line.You would love the accountability of fellow product business owners tackling their holiday promotions at the same time as you.Let’s create your revenue-building Holiday Promotions in just five days so that you skyrocket your sales!Sign Up for Free HEREResources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/8/202252 minutes, 17 seconds
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400. If I Had to Start Over

Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/5/20221 hour, 14 minutes, 32 seconds
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399. This One Method Could Help You Hit $100,000

In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.You’re going to discover how to:apply the 80/20 rule to your business and your products,streamlining and scaling your pricing effectively, anddiversifying your marketing and sales channels.If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Grab the Best Seller Staircase here!Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up at rockyourholidaypromotions.com.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/1/202235 minutes, 54 seconds
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398. Business Can Be Easy

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.We’re going to talk about:Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,how to test, try, and use data to inform your decisions, andtaking focused action on what actually moves the needle.When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/29/202227 minutes, 12 seconds
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397. What's Working and Not Working Right Now

In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.What’s not working:InstagramSocial media as a wholeInstagram and Facebook adsWholesale online platformsWhat is working:Cold-callingLocal eventsEmailsTikTokIn Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/25/202244 minutes, 20 seconds
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396. The #1 Strategy to Finish 2022 Strong

The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part workshop, The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/22/202225 minutes, 59 seconds
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395. What You Should REALLY Be Doing About the Recession this Holiday Season

As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:Diversifying your income and sales channels,saving money where it matters, andstrategically spending money to solidify your business.Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/18/202243 minutes, 26 seconds
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394. Re-Air: Tapping into In-Person Markets with Stacy Kramer of Atelieh

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/15/202244 minutes, 4 seconds
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393. It is Possible to Enjoy Your Holiday Season and Crush it in Business, Here’s How

We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.Focus: When you’re clear on what you want to accomplish in your business, it becomes easier to make time for those things that really matter.We go over all of this and more in The Product Boss’ Guide to Getting Holiday-Ready. And best of all: it’s free! If you’re feeling the stress now but you’d rather feel ease when the Holidays arrive, sign up for this exclusive workshop to get prepared for the busiest time of year.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/11/202238 minutes, 55 seconds
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392. Re-Air: Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job.&nbsp;Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/8/20221 hour, 11 minutes, 31 seconds
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391. Success Strategies for Going from Side-Hustle to Full-Time Business

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.Our four strategies for going full-time are:Knowing how much you need to make to feel comfortable leaving your job,setting a timeline for hitting your goals,buying back your time with delegation and knowledge acquisition, andhaving a commitment to your goal.When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!&nbsp;Connect:Website: theproductboss.comInstagram: @theproductboss
8/4/202245 minutes, 31 seconds
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390. How Highlighting Overlooked Holidays Created a Thriving Business with Sarah Gulfraz of Peacock Supplies

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:peacocksupplies.comInstagram: @peacocksuppliesNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/1/202230 minutes, 27 seconds
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389. Here's Why Profit Matters More Than Anything Right Now

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.We’re going to share three reasons why profit is more important than anything else right now, including:Why increasing profit can be easier than increasing revenue,how revenue is about doing more while profitability is about doing more with less, andwhy profit is necessary for making your business sustainable.We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
7/28/202225 minutes, 30 seconds
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388. Making Big Business Shifts & Beating the Odds with Danielle Beauregard of Fusion by Design Collars

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.You’re going to hear Danielle give us the honest details about:How to pivot when life circumstances unexpectedly change,why you shouldn’t do everything in your business even when you can do everything, andbeing open to new business models as your business grows.In just over two years, Danielle has turned something she did on the side into over a quarter million dollars in revenue. She got there through acting fast, using the skills she already had, and hiring—even when she felt like she could do everything herself. And now, with the help of the Mastermind, she’s going to take her business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at fbdcollars.comFacebook: facebook.com/fusionbydesigncollarsFan Group: facebook.com/groups/fbdcollarsInstagram: @fusionbydesigncollarsNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
7/25/202230 minutes, 49 seconds
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387. If You Don't Know What a Boss Needs to Know, Listen to This

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:Know your customerKnow your best-sellersKnow your numbersKnow your busy seasonsKnow what you’re going to sell and where you’re going to sell itWhen you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.And if you know someone who needs to step up to being the boss of their business, please share this episode with them and help them out!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re looking to scale your business to the next level or to 6 figures in annual revenue, then you’ll want to join the waitlist for our course, The Product Biz Accelerator so that you can be notified the next time doors open! Join the waitlist here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/21/202232 minutes, 5 seconds
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386. Building a Creative Business on Your Terms with Vana Chupp of Vana Chupp Studio

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.In this conversation, Vana dives into:How she grew her business from an Etsy shop to a namesake business,building a business that is personally fulfilling, andknowing when to hire—and when to fire—in your business.Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:vanachuppstudio.comInstagram: @vanachuppstudioNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/18/202233 minutes, 22 seconds
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385. Get the Most Out of Social Media with Derek Videll of The Social Bamboo Podcast

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:socialbamboo.comInstagram: @socialbamboo_TikTok: @socialbambooFREE Course: How to Build a Following in 90 Days or LessDerek’s Social Launch FormulaNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/14/202239 minutes, 53 seconds
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384. How Lori Harder is Building a Women-First Company in Lite Pink

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.She also talks about:Making the most of unexpected delays,creating genuine connections, andasking for help in building your business.The biggest message we took away from this conversation is that you are never alone. Whether it’s the struggles you face in your business, the problems you’re trying to solve in your own life, or the message you’re trying to shout out to the world—there are people with you where you’re at that you can create a community around.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:loriharder.comlitepink.comInstagram: @loriharder + @drinklitepinkInvest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1 — The Product BossNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/11/202248 minutes, 54 seconds
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383. Trend Alert: Consumers are Paying for Wellness

We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not specifically in that market?According to a report by McKenzie &amp; Co., consumers view wellness across these six categories:Better health,better fitness,better nutrition,better appearance,better sleep, andbetter mindfulness.Even if you don’t fit into one of these categories, you can certainly market to them. As long as you understand that wellness is important to consumers, you can highlight the ways your product ties into wellness. You don’t have to change what you’re doing or start a new business, but it is valuable to understand what your customer values in their life. When you can relay the value of wellness in your business so that it speaks to your customers in a way that resonates, you are going to see results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Feeling good: The future of the $1.5 trillion wellness marketNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/7/202234 minutes, 47 seconds
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382. Breaking Free of Hustle Culture to Find True Joy with Jenna Kutcher of The Goal Digger Podcast and “How Are You, Really?”

I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here!&nbsp;As a top business and marketing educator, she went against expectations and wrote a book not about business. But truth be told, the book did actually start as a business book—that is, before Jenna realized that the message in this book was not reserved for entrepreneurs. And that’s how this digital diva turned her passion into a product that she believes has the power to transform lives.We dive into why she changed her mind about never wanting to write a book, the incredible story of what happened when she became a mother, and how stepping back in your business can actually lead to even more growth than you thought possible.&nbsp;If you want inspiration of what’s possible in life as well as the steps you can take to get there, you have to read “How Are You, Really?” Jenna will teach you more about yourself than you’ve ever known, how to build a support network to help you achieve your dreams, and how to set a goal that brings you joy.To celebrate Jenna’ book release and because we think EVERYONE should read it, we are hosting a giveaway! Anyone who shares this episode on Instagram and tags @theproductboss and @jennakutcher, will be entered to win a free copy of Jenna’s book!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:jennakutcher.comInstagram: @jennakutcherRead: How Are You, Really?Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/4/202231 minutes, 6 seconds
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381. How You Should Really Be Using Social Media for Your Business

If you’ve been following business coaches or anyone offering entrepreneurial advice online over the past ten years, you’ve probably been told—in no uncertain terms—that you need social media for your business. And yet, for many of us, social media just isn’t fun and we’re not seeing direct business results from it. So is it true? And if you need social media, how do you actually use it to see results?Whether you’re talking about Facebook, Instagram, TikTok, or whatever platforms come out in the future, we’re going to dive into what social media is for, what it can do for your business, and what you should be posting.Things change very quickly on social media, so it’s hard to look at common advice from even just a year ago and apply it today. But let’s look at a kind of marketing that’s been around forever: TV commercials. Now, remember the last commercial you watched? They weren’t telling you to buy now. They were just trying to make you aware of the brand or product and paint a positive picture of what your life would look like with it. You still have to go to the store and find the product and put it in your cart and buy it, but you aren’t likely to do any of that if you’ve never heard of the brand before. That’s called brand recognition, and it’s what you need to be doing on social media today.In order to build brand recognition on social media, you need to:prove that you exist by putting things out there,share what your customer needs to hear to know, like, and trust you, andoffer a “window shopping” experience to show your customers that you meet their needs, wants, and desires.It’s important that you get started with this process early because it takes time to build relationships. You aren’t going to see direct sales like so many people expect, but if you start establishing brand recognition and building trust now, come the holiday season, people will feel more comfortable buying from you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need support with creating content that adds value for the holidays and Q4? Be sure to grab our 101 Holiday Content Ideas now!Join A Year of Content to get YOUR shortcut to creating consistent content that deeply resonates with your audience.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab
6/30/202237 minutes, 9 seconds
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380. From Children’s Book Author to Publishing Powerhouse with Maria Dismondy of Cardinal Rule Press

Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves.Maria started out as a writer and author herself, writing ten books of her own before opting for a change of pace. Maria may be done being an author, but she’s telling a new story, all her own—one that empowers a new generation of kids as well as creatives and entrepreneurs alike. No business is successful without a strong enough why, and we know Maria’s journey is going to inspire you to find or remember yours.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:cardinalrulepress.comInstagram: @cardinalrulepressRead: Spaghetti in a Hotdog BunRead: Chocolate Milk, Por Favor!Read: This Could be You!Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductbos
6/27/202232 minutes, 28 seconds
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379. Transformational Takeaways from Our In-Person Mastermind Event

We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona.We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported. We can’t stress enough how much there is to gain from being in a room—whether in person or virtual—with business owners at the same level as you.Some of the juiciest takeaways from the event:How business owners need to level up from the boss of their business to the CEO,getting clarity on and hiring for your values in your business, andcoming back to what’s most important to us in our lives.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/23/202246 minutes, 11 seconds
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378. Turning into a B2B Candle Business During the Pandemic with Johanna Porter of Porter Candle Supply

We love to bring on people with different backgrounds and voices on the show, and even though AAPI month was last month, we should be celebrating it year round which is why we are proud to be talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years!While the super quick growth that Johanna experienced is definitely not the journey for all product-based business owners, so many parts of her story speak to what it feels like to be an entrepreneur. Whether you’re thinking of starting your business or looking to take the next step, Johanna’s story is sure to make you feel like you’re not alone!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Porter Candle Supply’s Website- Use code TPB10 to get 10% off an orderFollow Porter Candle Supply on Facebook and InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/20/202240 minutes, 39 seconds
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377. Inflation-Proofing Your Business

If you’ve heard the news recently, you’ve probably come across some scary words that no business owner wants to hear. The big one we’re here to talk about: Inflation.Look, we get it! This conversation can bring up a lot of insecurities, whether that’s not feeling like you know enough or uncertainty about what to do next. You don’t have to be caught off guard when the economy makes its moves. We’re going to help you be proactive rather than reactive and find ways to inflation-proof your business and get ahead of things now.We’re going to talk about:Overcoming the guilt of raising prices (because seriously, inflation is not your fault),recession-proof industries and what you can learn from them, andtaking the necessary steps to keep your business running through hard times.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/16/202241 minutes, 48 seconds
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376. Growing an Iconic Brand with Jaclyn Johnson of Create & Cultivate

Jaclyn Johnson is one of the most incredible people out there – helping other small business owners grow and scale their businesses and bringing thousands of women together with her company. She’s an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and nationally recognized brands, including the iconic Create &amp; Cultivate.Jaclyn is the multi-hyphenate entrepreneur. Her parents were both entrepreneurs in completely different fields, and she was always involved in their business in some way. It was in her blood and her upbringing. From a young age, Jaclyn was always willing to work hard and do what it took to see her vision come to life.Create &amp; Cultivate was an event ahead of its time. She was early to the blogging game and became a name in the influencer space. As she went to influencer events, she had this realization: There’s no reason we can’t throw events that look and feel beautiful for ambitious women outside of the influencer space. On top of that, it was something that was needed—entrepreneurship is lonely, especially for women, and they need a space where they can connect. Create &amp; Cultivate became that for so many of them!She talks about growing her business, what you need as you’re growing, finding the right community, her experience selling part of Create &amp; Cultivate, and why she invests in female-founded businesses. For anyone at any stage in their business journey, this conversation is going to help motivate and inspire you to take the next step forward!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Create &amp; Cultivate's websiteCreate &amp; Cultivate on InstagramListen to WorkPartyFollow Jaclyn on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: <a...
6/13/202245 minutes, 4 seconds
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375. Reair: How to Get More Email Subscribers for a Product-Based Business

In the spirit of National Email week, we are re-airing one of our most popular episodes as we hear this question all the time: "How do I grow my email list?" In this episode, we give you tips to get more email subscribers and talk about how you can start using your list as your new superpower!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode138Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email LIst, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!&nbsp;&nbsp;A Year of Content Course from The Product BossEpisode 91: Three Emails Every Product Biz NeedsConnect:Website: theproductboss.comInstagram: @theproductboss
6/9/202251 minutes, 8 seconds
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374. Reair: Three Emails Every Product Biz Needs

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important email campaigns you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email List, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!&nbsp;&nbsp;The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We...
6/6/202243 minutes, 8 seconds
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373. How to Build Your Business Without Feeling Like You’re Drowning

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, but that’s not the case! Taking your business to the next level doesn’t mean you have to continue living in the overwhelm but rather really allows you to step into the CEO role of your business.One of the best ways to do this is through a focus and stop list- something we taught our Masterminders on their retreat in Arizona. This list helps you to focus your energy on what you do best and should be doing and it also helps you to stop doing things in your business that are preventing you from reaching the next level.We talk about everything from hiring and delegating to revenue drivers to standard operating procedures (SOPs), all things that will help take your business to that next level. Tune in to hear how you can apply the focus and stop list to your business to avoid overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
6/2/202240 minutes, 8 seconds
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372. Carving Out Your Own Path with Marilyn Pham Tasdighi of Gemini Fusion

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be and how she is using her own voice and creativity to help pave the way for young Asian American business owners, especially women. Marilyn also shares how being in our Mastermind has been an amazing source of support during some tough times.Listen to hear Marilyn’s first-hand story and how she has built her business to what it is today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the GeminiFusion websiteGeminiFusion on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/30/202227 minutes, 54 seconds
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371. Prioritizing Mental Health as Women Biz Owners

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!Your biggest assets as an entrepreneur are your mind and your health. This means that your mental health is extremely important, both personally and professionally, and yet oftentimes we feel afraid to talk about it. As a society, we are starting to see mental health being talked about more… but it’s only through honest discussions like this one that we can keep making progress together.We’ve all been through a lot of crises recently – both personally and shared thanks to the pandemic and other world events. That’s why we feel that this episode is so important. Listen to hear our personal struggles with mental health and what you can do to help keep yourself mentally healthy. Remember that pristine mental health is very rare and it shouldn't be stigmatized if you need to ask for help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more about Mental Health Awareness Month hereWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/26/202231 minutes, 39 seconds
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370. Re-Air: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business.From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey through business, life, and masterminding shows the limitless possibilities of being a maker.&nbsp;If Susan’s episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Susan Gordon Pottery websiteInstagram: @susangordonpotteryFacebook: @susangordonpotteryWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/23/202255 minutes, 53 seconds
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369. Re-Air: Breaking the Glass Ceiling to Your Millionaire Mindset

The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters!There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.If this episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/19/202229 minutes, 25 seconds
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368. How to Improve Your Cash Flow

Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how.Usually, we want to keep things debt-free, but it can be unrealistic to operate a business – especially a small product business – without debt. We’re not saying you should rack up debt on purpose, but at the same time, you shouldn’t be scared to use the credit options available to you as tools to improve your cash flow.&nbsp;In this episode, we run through three of the best ways to do this, from getting a line of credit to small business loans. Remember, as a product-based business owner, you need to capitalize on ways to improve your cash flow so that you don’t get stuck. To do this, you’ll need to shift away from that debt-free mindset and start using financing and credit as tools to grow your business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/16/202225 minutes, 13 seconds
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367. Learn to Fear Less

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!&nbsp;As you know, we recently went to Costa Rica, and we want to&nbsp; share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.&nbsp;A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Podcast Episode We Mention: “How We Are Investing in Ourselves This Year to Level Up”Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...
5/12/202252 minutes, 38 seconds
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366. Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the confidence and self-awareness to do the jobs you’re good at and enjoy, while also being able to identify your weaknesses and recognize that you aren’t going to be good at everything… and that’s OK!These sisters and their journey will inspire you. People said they weren’t qualified to be running their business. Many people even questioned what they were doing – but look at them now! There’s no doubt that Ninni Co. is a huge success, and one that’s still growing.Joy and Jane also talk about how much time they’ve spent masterminding and how that has played a role in their incredible journey. Tune in to hear it all.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Ninni Co. websiteFollow Ninni Co. on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...
5/9/202252 minutes, 30 seconds
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365. Edit to Expand Method with Pamela Pekerman of Hustle Like a Mom

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!Just like Pamela, we’re both moms so these tips were super appreciated. As a mom, it’s easy to hit burnout before you even realize it because you only get so much time each day between drop off and pick up, where you can really focus. This is why finding and setting your priorities are such an important way to find success.&nbsp;That’s where Pamela’s edit to expand method comes in. Because “you’re not going to eat the whole menu,” it really comes down to choosing the right tasks while making sure the goals you’re setting are actually manageable and realistic. Remember, where you focus is what you get back.It’s easy to find yourself paying for things in three ways: money, time, and energy. So making sure we’re only paying for the right things is really important. That’s not to say we should be paralyzed, worrying about making sure we don’t make a bad decision, but, as Pamela explains, it’s more about regularly reassessing your situation, decoding your community, and being ready for change!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Pamela’s WebsiteThe Hustle Like a Mom WebsiteFollow Pamela on Instagram (Send Pamela a DM that says “Quarterly Planning” to get access to her quarterly planning sessions!)If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
5/5/202232 minutes, 23 seconds
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364. Navigating Different Seasons of Life with Stacey Ventura of [Be] Blends

Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way.&nbsp;[Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and trying their products. Opening a brick-and-mortar was no easy feat, as Stacey quickly realized when a flash flood took out all of their inventory (and their store itself), right when they were gearing up to open. From Stacey's experience as a maker, she was able to pivot and implement techniques to help keep [Be] Blends in business!Stacey also shares with us how important her family is and how she has been able to build a business that allows her to be there for, and take care of, her family, regardless of the season. One of the ways Stacey has done this over the years is by getting out of her own way and removing herself as the bottleneck in her business, something many of you product boss's are familiar with!Through resilience, pivoting, and leaning into our Mastermind program for support throughout the ups and downs in her business over the past several months, Stacey has been able to continue reaching the goals she has set for herself and [Be] Blends. She was even able to take a trip to Jamaica and her business kept running! Tune in now to hear all of the tips and tricks that Stacey has learned along the way on her business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit [Be] Blends’ WebsiteFollow [Be] Blends on InstagramFollow [Be] Blends on FacebookIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...
5/2/202241 minutes, 38 seconds
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363. Blending Mindfulness Into Your Life with Anna Lozano of Love Powered Co.

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.&nbsp;Coming from a background in marketing, and also working as a business coach, Anna’s experience made her uniquely qualified to drive her company’s amazing growth, launching in Canada in 2017, and now expanding into the US!Love Powered Co. was born through a tremendous Kickstarter campaign that raised over $20k from hundreds of interested customers in 2017. We get into the unique pros and cons of crowdfunding – it can be a great way to generate buzz! We also talk about what the perfect customer looks like and how their satisfaction with your product can influence and help to find new, similar customers around them.&nbsp;One of Love Powered Co.’s strategies is leaning hard into collaborations, getting the word out via partnerships and influencers. We hear how Anna was able to get their product into the hands of everyone from Gabrielle Union, to Jessica Alba, to Jaime King.&nbsp;As Anna says, “They have one foot in woo-land and one foot in the land of Instagram”. It’s a unique and modern approach to generating organic attention and you can hear all about it, first hand, in this episode.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Love Powered Co’s WebsiteFollow Love Powered Co on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a href="http://crate.media" rel="noopener noreferrer"...
4/28/202254 minutes, 30 seconds
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362. Sharing Your Story with Kelly Kussman of Cayla Gray

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you.Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents – all handmade in Arizona. Kelly started her career with a dream job out of college, selling cosmetics. Since then, she’s taken her passion and turned it into a successful business of her own.Kelly’s dad was an entrepreneur so she grew up around product bosses and always saw it as something exciting that she could aspire toward in her own life. It was scary to walk away from the security of that dream job, but she explains how she found the courage to do it, and why it was one of the best decisions she’s ever made.&nbsp;One of the things Kelly does an incredible job of is telling her brand’s story, and making those connections with her potential customers. As a business owner, you should be sharing your story repeatedly with your audience to build those connections, and draw potential customers into your brand. Knowing the reason why you started your business and being able to share that story with your customers really allows you to connect with and attract the audiences that you want to sell to!&nbsp;One of the reasons Kelly has had so much success with Cayla Gray is due to her ability to share her story and connect with her customers. Kelly also provides us with one final piece of business advice: “failure” is not a bad word!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cayla Gray’s websiteCayla Gray on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...
4/25/202238 minutes, 54 seconds
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361. Your Dream Outcome: Where Will You Be 6 Months from Now?

The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning!Once you’ve thought about your dream outcome, the next step is to ask yourself, “What is the likelihood that I’ll get to this dream outcome?” and “What am I doing to get myself there?” You can’t just manifest this, you have to put in the work to get there!That’s what this episode is all about, asking yourself these questions, and then putting your plan into motion so that you can reach your dream outcome in six months – or at least put yourself on the right path to reach that goal in whatever time frame you have set for yourself.&nbsp;What if we also told you that you didn’t have to do this alone? What if we told you that you could work towards your dream outcome, within six months’ time, without sacrificing all the things, without having to figure it out on your own, AND without feeling overwhelmed and completely stressed? If you’re looking to work towards your dream outcome with the support and guidance of coaches and community, and a curriculum that was built specifically for the things you’re going through right now, then join The Product Biz Accelerator and we’ll help you get there!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then join The Product Biz Accelerator! Doors CLOSE TOMORROW so make sure you don’t delay. You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/21/202226 minutes, 53 seconds
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360. Front-of-House vs. Back-of-House for Running Your Product Biz

We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses.Front-of-house is when you’re facing the customer. Think receptionists in a hotel or wait staff in a restaurant. In a product business, this could be your branding, customer service, or even your brick-and-mortar store. The front-of-house role has a human element to it, meaning that you are interacting with the customers, and making sure they are satisfied with your product and company.&nbsp;Back-of-house is more the operational side of things. In a hotel, this would be the cleaning staff, or, in a restaurant, it would be the chef working in the kitchen. In your business, “back of house” refers to pricing and financials, research and development, production and inventory, or shipping and fulfillment.&nbsp;When you start a business, you’re likely wearing all of the hats within your company. As you start to scale and grow, you’ll need to start delegating to reach that next level in your business. When you’ve reached this point, it’s time for you to decide what your zone of genius is within your company. By doing so, you’re able to really focus on what you’re doing instead of struggling to keep up with all the hats.&nbsp;If this episode resonates with you, you might also be at a point where you’re a perfect candidate for our new Product Biz Accelerator course. Check the resources section for details!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe...
4/18/202227 minutes, 51 seconds
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359. Top 4 Mistakes We See Biz Owners Make as They Scale to Six Figures

When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level.To start off, it’s important to know what “leveling up” actually means. Many people assume it’s increasing your sales, but that isn’t necessarily the case. Sometimes, it’s more important to refine what you’re doing and make it more profitable or streamlined before you start thinking about increasing sales, finding more customers, and so on. It’s easy to spread yourself too thin, and if you don’t have your systems in place, then you won’t be building your business on a solid foundation.More customers can be a great thing, but have you considered alternatives like selling more to your existing customers? We tend to think about social media in terms of algorithms and getting our brand in front of new eyes, but why not think about reminding your current customers that they haven’t purchased anything in a while? This is why we say “refine down to scale up!”Another common mistake product bosses make is trying to launch without a runway. Now, don’t get too caught up in the word “launch,” because this doesn’t just refer to launching your business, it refers to launching anything from a new product to an event or even a sale. Instead of just dropping a new collection, have you tried first building some suspense and anticipation around it? Let your customers know that something is coming, and give them time to get excited about it!These are just two of the mistakes we address in this episode, so make sure you tune in to hear about all four! It could make all the difference as you take your company to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a...
4/14/202234 minutes, 16 seconds
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358. The Most Successful People Ask Themselves These Four Questions

When people think about success, they often think about intelligence. But there are lots of different types of intelligence. We most commonly think about IQ, but that only shows one small piece of the picture. Another type of intelligence we often hear about is your EQ. That’s your emotional intelligence.Today, we want to introduce you to the concept of the RQ. This is your relationship intelligence.&nbsp;One of the most important factors when it comes to success is how well someone builds and manages their relationships.&nbsp;Relationships cover a lot of different things you might not think about. For example, it’s easy to forget that social media is a form of socializing, and that means we might not realize how much of our mental or emotional energy is being drained when we spend too much time there. It’s worth really thinking about how and who you engage with online. It’s easy to look for validation online, especially as entrepreneurs, when we should really be looking for it within ourselves.As a product boss, you’re probably going to start hiring people at some point (if you haven’t already). Again, our relationship with our employees is one that we really need to be aware of. So many people forget that professional boundaries must be set, and that unfortunately, your staff cannot be your biz besties.Don’t worry, though. It’s completely normal to want to treat people like your friends. Being an entrepreneur can feel lonely. There’s so much responsibility and pressure resting on your shoulders. Just remember that you’re not alone. That’s why we built this community, so that likeminded product bosses can share with and support one another.&nbsp;There are four questions to ask yourself to fully understand your relationships and realign your success. And we take you through each one of them in this episode, so what are you waiting for? Listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/11/202226 minutes, 21 seconds
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357. Help! I Feel Like I'm Drowning and I'm the Bottleneck in My Business!

What we’re talking about today doesn’t come down to focus or motivation. It doesn’t matter how hard you work, there comes a time when you will hit capacity. As a solopreneur, that capacity may be physical, mental, or emotional, but the one thing that all of these have in common is that it leads to you becoming the bottleneck of your business. Let's discuss how you can move past this.So what is capacity, really? Maybe you’re a maker and your demand is taking over your supply. If you’re struggling to make enough of your product or even have difficulty with packaging and shipping it, in a timely manner, then you've hit your capacity!Or maybe you’re keeping up with fulfilling your orders but it doesn’t leave you with time for anything else. You need to work on your marketing or bookkeeping, but you don’t have a spare minute in the day. If this sounds familiar then, once again, you're at capacity and you've become the bottleneck in your business.You may find that your capacity is more emotional or mental rather than physical, which is completely normal. But it's important to remember, that once you hit these capacities you must focus on refining and stabilizing before scaling so that your business can continue to grow on a solid infrastructure.When you start out as a solopreneur, you’re doing everything. You’re the one making all the decisions and making everything happen. However, as you enter the growth stage in your business, oftentimes you will need to up level your mindset as well as move past those limiting beliefs you have to remove yourself from being the bottleneck of your business.After listening to this episode, if you're still struggling and want help refining and growing your business to that next level, then be sure to jump on the waitlist for our brand new group coaching program, The Product Biz Accelerator.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Click here to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/7/202244 minutes, 8 seconds
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356. Mom Secrets with Cat & Nat of Mom Truths

Cat and Nat, authors of the bestselling, Mom Truths, join us for a very special, eye-opening, and hilarious episode of The Product Boss to unpack their new book, Mom Secrets, which offers a raw, candid look at what it’s really like to be a mom.So often, we’re our own worst critics. Most parenting books are advice-driven, but this is designed to stop unnecessary feelings of guilt, negative body image, and more. Their work is a reminder that there’s no such thing as perfection. So long as you raise your kids with joy, you should definitely give yourself a break!&nbsp;Cat and Nat are awesome company and some of the confessions in their new book are truly great because, not only are they really funny, but they help to normalize these things we all go through as parents – but sometimes feel too ashamed to admit.&nbsp;That means that they tackle some heavy subjects, but it’s all with such a fun, light spin that it puts a little spring in your step. A lot of the confessions came from audience members at some of their live shows who would drop them into a fishbowl anonymously, so believe us when we say that some of these are genuinely hilarious – dad crushes, anyone?&nbsp;There might be a lot of laughs in this one, but today’s message is ultimately about letting life happen and dealing with it as it comes. That’s a really important piece of truth that more of us need to remember.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cat &amp; Nat’s Mom Secrets BookCat &amp; Nat’s websiteCat &amp; Nat on InstagramIntroducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
4/4/202238 minutes, 23 seconds
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355. The 4 Phases of a Growing Product Business

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth.Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode.&nbsp;First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself…What are you known for?&nbsp;Why are people buying your product?&nbsp;You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is.As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to click here to join the waitlist for our brand new coaching program that is launching in May.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss
3/31/202236 minutes, 27 seconds
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354. Finding Your Brand Voice with Claire Doody of Copper Union

Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completely break the traditional plus-sized mold. Claire has created a bold, vibrant line that aligns with herself and her customers.&nbsp;At one point, she only designed what she perceived as trends and demand in the marketplace, but those designs didn’t sell. Then, she’d make an incredibly niche, personal piece, that reflected something she would wear, and that piece would fly off the shelves. This valuable experience is what taught her to follow her gut and trust that what’s true to her is what her customers want as well!&nbsp;Claire has faced many personal and professional challenges, including being diagnosed with cancer, along her journey. However, even after having to take significant time off work, Claire was amazed to come back and be able to continue building Copper Union, without having to start from scratch. One way that Claire did this was by not only using her brand voice to help build a loyal customer base, but also by staying true to herself and following her gut.We discuss all of this and more in this episode, as well as everything from the shape of the industry to the benefits of a Mastermind. So what are you waiting for? Listen now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Copper Union’s websiteCopper Union on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...
3/28/202226 minutes, 2 seconds
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353. How We Are Investing in Ourselves This Year to Level Up

We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Part of that means that, during this episode, we’re attending our first in-person Mastermind event of 2022 in Greensboro, North Carolina. Lucky for you, you’re being treated to a rare, in-person episode recorded in our hotel room.&nbsp;While we prepare ourselves, we thought we’d take a moment and run through all the ways we’re investing in ourselves this year. Hopefully hearing how we’re investing in ourselves in 2022 will inspire you to find the best ways to invest in yourselves and your businesses too!&nbsp;Normally, you hear about our own Mastermind program, but what about the ones we are a part of? All coaches are coached. Even the best coaches and businesses have coaches of their own. Being an entrepreneur is tough and we all need help from others sometimes, it’s totally normal!We talk about how we made it through the season of life we were in when we first started our business to where we are at now, the other Masterminds we signed up for, the incredible retreats we are planning to attend, and even the coaches and courses we’re investing in. It’s truly a behind-the-scenes look at our 2022 gameplan to level up The Product Boss. We’re excited to share this with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
3/24/202241 minutes, 6 seconds
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352. Four Kids, a Farm, and a Million Dollar Skincare Business with Emilie Toups of Toups and Co Organics

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups &amp; Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature.&nbsp;Emilie first started creating skincare and makeup in her farmhouse kitchen after discovering how organic tallow and other quality, natural ingredients made a huge difference in her skin and her family’s wellness. What started off as an Etsy shop four years ago has now turned into a multimillion dollar skincare business.Toups &amp; Co Organics is an incredible success story. Not only has the company grown and continues to grow financially, but through the assistance of our Mastermind program and investing in their business, Emilie and her husband, Trent have been able to buy back their time to focus on other things that matter- such as homeschooling their children.In this episode, we talk about getting over the feeling of needing to do everything yourself, the importance of investing in yourself and your business, how you can conduct job interviews properly when you begin hiring in order to make sure that you find the right help and we even discuss paid ads!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Toups &amp; Co Organics websiteFollow Toups &amp; Co Organics on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/21/202245 minutes, 8 seconds
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351. Joy Cho Of Oh Joy! on How She Juggles It All

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House.&nbsp;Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a seventh on the way). She was named one of Time’s 30 Most Influential People on the Internet two years running, and she holds the most popular account on Pinterest with over 15 million followers (something she’s in the Guinness Book of World Records for, by the way).She joins us to discuss her unusual path to profit. It’s an amazing reminder that no one goes on the same journey as anyone else. Whatever you’re doing and wherever you are in life, your path doesn’t necessarily have to look like anyone else’s. There’s a lot to learn from her account of just how her brand took off and, then, leveled up to the huge success story that they are today.We also talk about what it’s like to be the face of your business when you’re an introvert. Joy believes it’s something you can learn, and gives advice for anyone who wants to step into the limelight to sell their products but lacks the confidence to do it. She believes the personal connection you can offer to your company can be really meaningful for your customers, so it’s definitely advice worth taking.This is a wide ranging conversation, where we touch on everything from hiring and scaling your business to the point that feels comfortable to you, how Joy balances work with her family life, and the time Michelle Obama invited Joy to design the annual White House Easter Egg Roll. This episode is a total joy, so listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Oh Joy! websiteFollow Joy on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop...
3/17/202255 minutes, 5 seconds
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350. Success & Supply Chain of Adult Swaddle Blankets with Kimberly Cannon of Pipermoon

Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her story, what she learned by weathering the pandemic, and so much more.As you know, we’re always excited to share with you the success stories of our students, Masterminders, and community members – and Kimberly is amazing, so it was really inspiring to speak to her for this episode.Her brand, Pipermoon, creates and sells adult swaddle blankets made out of soft, jersey knit material. They’re super comfy, and big enough for adults – because why should cozy blankets be just for kids? We could all use a little more of that special feeling of warmth and security these days.COVID brought unique challenges to everyone, but Kimberly found that people began embracing Pipermoon blankets as a way of sending loved ones a “hug” when they couldn’t do it in person. She is super resilient; you can hear it in her voice. Having overcome so many obstacles over the last few years, in both her personal and professional life, she’s now completely and utterly thriving.&nbsp;It’s so empowering to see how well she’s doing. It’s a reminder to always look for silver linings and growth opportunities, even when it feels like things aren’t going so well. Hear her story in this Small Biz Founders episode!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Pipermoon WebsitePipermoon on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/14/202224 minutes, 9 seconds
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349. You're Not Meant to Do Business Alone with Lindsey Schwartz of Powerhouse Women

Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired to create, and wants to help them put their stamps on the world in a unique way. She’s the founder of Powerhouse Women, and she’s here to share some of her amazing advice.We met Lindsey at the Lite Pink dinner (she’s a fellow investor!), and we were so impressed by how connected she is to her community. Her book, Powerhouse Woman, tells her journey from working in the world of wellness before moving into entrepreneurship. She touches on many relatable problems that most people go through, like imposter syndrome, and how it grows in proportion to your goal.We discuss tips on growing and scaling, from how you can turn one big launch into multiple smaller launches to create more engagement, to how you can engage your audience in a way that makes them feel personally invested in your products.&nbsp;Lindsey felt disconnected from her purpose for many years, but she’s completely turned that around to create a life that she loves. Her mission is to help other women do the same. Tune in to soak up her inspiring entrepreneurial energy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Lindsey’s websiteLindsey was kind enough to provide us with a special link to share with our listeners to be able to join her Girl Gang community for free for one month. Click here to join.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/10/202257 minutes, 15 seconds
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348. The Path to a Million Is Not Something You Do by Yourself

With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your business is, you’ll forge relationships along the way – many of them beneficial, all of them educational. We wouldn’t be here today without each other so let us tell you just how important your ties with other people are.&nbsp;On your path as a product boss, you’ll meet people, pick stuff up, and maintain certain relationships. This will look different every single time and for every single one of you, so don’t feel as though your story will be the same as those around you.&nbsp;A common thing that we see in product bosses is treating their staff as peers. They may be close friends, but that doesn’t mean that you should talk to them about business decisions when you’re operating at a certain level. At the end of the day, you’re going home with the risk, not them.Napoleon Hill defined a Mastermind as a meeting of two minds and, to this day, a Mastermind is one of the best ways to find helpful and supportive relationships. The idea is when two minds come together, they form a third mind, and that’s something you can see with us. When we first became friends, we created a third mind that you’re listening to and interacting with today.&nbsp;Remember if you have big dreams and goals for your business, you don’t need to do this on your own!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to...
3/7/202240 minutes, 55 seconds
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347. The Mindset of a Million-Dollar Product Boss

One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or overwhelming to change how you think about running your business as it grows, but these kinds of shifts are critical to being able to scale your success.&nbsp;Chances are, if you run your own business, you’re a visionary. You have lots of ideas, you spend lots of time thinking about the future, and you dream really big. But the bigger your company grows, the harder it becomes to find the space to live the life you want and avoid burnout.&nbsp;Sometimes, you might feel like you have complete clarity, but other times, you feel like a chicken flailing around with its head cut off. That burnout comes from not allowing yourself to be the visionary that you are.That’s why we’re going to spend some time exploring what separates six and seven-figure product boss mindsets from the rest. Make sure to listen to this episode even if your business makes less than that. It never hurts to hear how other people approach their companies, and it might be good practice for when you’re making that income yourself!For starters, one common trap people fall into as their business grows is not knowing when to stop wearing all the hats. When you start a company, you’re doing everything, or almost everything, yourself. It takes a lot of mental readjustment to get used to the idea of hiring people to do work for you, trusting them to do it to your standards, and even giving yourself permission to step back and focus on other things. But it’s an important step to take because, newsflash, you – the boss of your company – could be the bottleneck!&nbsp;You’ve earned the ability to pick what you want to do in your company, so pick! You might want to stop going into your store, you might want to hand off your social media accounts, or you might want to step back from production. Great! Now it’s time to hire people to make that a reality.Remember that you’re not always going to be hiring for a helping hand. At some point, you’re going to need to start attracting leaders who can make decisions and keep things running for you. You’re a decision maker; not a doer, but that doesn’t mean that you have to make every decision yourself. There’s no limit to how much you can grow. Listen to this episode to find out exactly how.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are...
3/3/202257 minutes, 44 seconds
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346. Conviction Marketing with Kelly Roach

Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show more than any other guest. Simply speaking, she’s a marketing genius. We listen to her podcast, we’ve read her book.&nbsp;As a former cheerleader and Fortune 500 executive, Kelly is now an eight-figure entrepreneur who helps people build and scale companies online. Her multimillion dollar company, Unstoppable Entrepreneur, is the fastest growing coaching program on the market. She’s also the co-founder of The Courageous Brand, designed to create positive societal movement by giving young girls a chance to rise to the top and break the glass ceiling.&nbsp;Her new book, Conviction Marketing, is out now. We’re here to discuss exactly what conviction marketing is and how it can help any product boss promote their business and get the word out about their products. Kelly’s here to let you know that you can achieve any level of success that you want. Our conversation, like always, is truly inspiring.&nbsp;We cover it all, from having a unique story, the importance of being authentic to yourself and your brand, and being (or not being) the face of your business. We even talk about the difference between having a following and being able to convert that following into movement and sales. Grab your notebook and listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Kelly’s book, Conviction Marketing, on AmazonListen to The Kelly Roach ShowProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
2/28/202248 minutes, 21 seconds
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345. Selling with Video with Krista Mashore

Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. She’s here to give us the skinny on how you can use video to boost your business.&nbsp;Just knowing that we need to use video doesn’t mean we know how to properly utilize it. And starting out with video can be daunting, even though it shouldn’t be. It doesn’t need to be a full Hollywood production. A simple video showcasing your product – we talk about a seller who had an amazing hit with a video of one of her shirts hanging on a chandelier – can make all the difference.&nbsp;For those of you who are introverts and find the idea of being in front of the camera too scary to take the plunge, don’t let that become a crutch that prevents you from pushing yourself and reaching a new level of potential! For a lot of people, being an extrovert is a muscle that you can exercise and build. It doesn’t have to come naturally. Just don’t give up at the first hurdle.&nbsp;If you don’t believe us that getting video right is worth your while, listen to what Krista has to say in this episode. She teaches us that a landing page with video on your website will convert to sales 800% more than one without. That’s a mindblowing stat. Even more, an engaging video will perform better than highly produced, glossy content.So long as the video showcases your product or service effectively, that’s all that matters.&nbsp;Interruption marketing – that’s where you hook someone in while they’re casually browsing social media instead of actively looking for something to buy – is one of the most effective ways to market. And video is one of the best forms of interruption marketing out there.&nbsp;Remember that facts tell, but stories sell!Resources:KristaMashore.comF.I.R.E.D. UP with Krista Mashore PodcastThe Ultimate Digital Marketing Playbook for Dominating Your Local AreaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Check out and shop from hundreds of small businesses from the Small Business Shopping...
2/24/202233 minutes, 8 seconds
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344. Lessons Learned from Retailers, Manufacturers & Brick-and-Mortar Business Owners

In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners.&nbsp;We talk to Jenny Tse, who regular listeners of the podcast will remember from a recent episode where she discussed her growing Sipping Streams Tea Company. Jenny’s amazing tea company owns and operates the world’s first geothermally heated tea farm, and is based in Alaska.&nbsp;Also joining us are Joy Williams and Jane Molina from Ninni Co, sisters and sellers of elevated baby products that meet the natural expectations of babies. They’re best known for their truly breastlike pacifier, designed to mimic the real thing.&nbsp;We’re so excited for you to meet them, hear their stories, and learn from their insights and experiences.&nbsp;TODAY IS THE LAST DAY TO JOIN MULTI-STREAM MACHINE! That's right, the doors close at 7 pm EST for the Spring Class of 2022, and doors will not reopen again until some time later in the year. If you've been on the fence about joining MSM or just have questions about if MSM is right for you, send an email to [email protected] or text “MSM” to +1 (917) 636 - 7609 and we will be more than happy to answer your questions! If you are looking to grow your business by increasing your sales and visibility and improving your systems, then take the leap to join MSM today! You can sign up right here! See you inside!Resources:Sipping Streams website and IGNinni Co website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: <a...
2/23/20221 hour, 5 minutes, 45 seconds
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343. Lessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business Owners

We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up.&nbsp;When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show several times in the past. She launched Three Best Bakery in 2016 and her amazing boutique shop is now thriving, best known for their super popular smash cookies.Pet Paintings by Nicole is Nicole’s outlet for their custom artwork. Pet Paintings by Nicole will create a custom portrait of your pet, painted onto a range of products from canvases to jackets to vans. They launched their business in 2015, and are continuing to scale with multiple artists employed under their brand.Cara Maybee started Desert Rose Equine in 2014, pioneering designed stirrups for use in horse riding. Her products go above and beyond the tack readily available on the market. She’s carved out a name for herself with a highly desirable product within a niche field.&nbsp;Between the three of them, our showcased business owners are three very different types of artists who prove that the lessons you learn in Multi-Stream Machine are universal. If you’re a creative who doesn’t see yourself being able to apply business advice to your work, then this episode is for you.&nbsp;The stories you’re going to hear are inspirational, and prove the worth of investing in yourself, so that you can determine your own path to profit, and be prepared with the proper steps to take when your business blows up!Doors to Multi-Stream Machine are CLOSING SOON ! Be sure to join now so that you don't miss out as it’s the only time MSM will be open for the Spring class of 2022, so sign up now!Resources:Three Best Bakery website and IGPet Paintings by Nicole website and IGDesert Rose Equine website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for...
2/22/20221 hour, 11 minutes, 18 seconds
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342. Lessons Learned From Etsy, Makers & Handmade Business Owners

Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, so we know that showcasing their success is something that can really inspire you to level up your business and your profits.&nbsp;We’re joined by Sarah Waggoner, Emily Gallardo, and Mindy Keegan – three of our Multi-Stream Machine students who’ve seen amazing results since signing up.&nbsp;Sarah is the product boss behind unique bottle and jar sellers, Heartland Lettering, Emily Gallardo is the owner and founder of EJ Clay Co who sell handmade clay earrings, and Mindy Keegan is the mama behind Made for Mama Shop who sell unique mugs designed to become a meaningful part of your life for years to come.&nbsp;More than just inspiring, their stories are packed with lessons to be learned for anyone, whether you’re just starting out or looking to take the next step forward.&nbsp;The one common factor between all three of them is that Multi-Stream Machine is what allowed them to create their very own path to profit. Even better, through implementing the modules learned in MSM, each of them saw such amazing results that they were able to pay off the course within a month of joining.The biggest lesson we want you to take from today’s episode is that each and every one of you has your own path to profit. You just have to figure out what it is!&nbsp;Tune into this episode to hear all about how Sarah, Emily, and Mindy went from feeling lost and completely disorganized in their business to increasing their sales and being able to scale after implementing the modules they learned in Multi-Stream Machine.&nbsp;In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!Resources:Heartland Lettering website and IGEJ Clay Co website and IGMade for Mama Shop website and IGDoors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a href="https://theproductbossmastermind.com/new" rel="noopener...
2/21/20221 hour, 3 minutes, 13 seconds
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341. How to Protect Your Biz When All Your Sales Come from One Place

You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future because we never know what the future will bring! What would you do if your main stream of revenue no longer existed? Or if the platform you rely on went down? Let's discuss how you can protect your business when you don't have control of the platforms you're selling on.If you’re relying on one platform, it doesn’t matter how established it is, you might find that something happens and suddenly you’re left without your key, or only, revenue stream. For instance, one of our Multi-Stream Machine and Mastermind students had three successful Etsy shops, but she accidentally used a word that was trademarked and Etsy shut down her shops and she had to start from scratch again.A second example comes from another one of our Multi-Stream Machine students who has her business on Etsy. A customer complained about her bestseller – the one product she built her entire business around – and that product was taken down.Now, we aren’t saying you should steer clear of Etsy or even move away from the one platform you’re on because this could happen on any platform you don’t own! Amazon could change their terms of service to something that doesn’t work for you at any time. Shopify could crash. Even if you have your own website, it could be hacked. Remember how helpless some people felt when Facebook, Instagram, and WhatsApp all went down at the same time in 2021?&nbsp;What’s the best solution to protect yourself and your business? Get. Onto. More. Platforms!You need to diversify your revenue streams because no one platform is safe. None of us would have predicted a global pandemic would come along and shut down in-person trade shows or close brick-and-mortar stores, right? Here’s how to find more sales platforms, more revenue streams, and the things you have to consider when you use them.&nbsp;If this episode resonates with you, we want to help you grow your business, get on more platforms, save time, and make more money! The doors to Multi-Stream Machine are now open for a limited time so be sure to sign up today. We can't wait to see you inside!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
2/17/202225 minutes, 48 seconds
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340. [BSSC DAY 1] Discover Your Untapped Opportunities

In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business. Over the course of the next four days, you will:Day 2: Create your best offers to take advantage of your best sellers.Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based BusinessDay 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.Day 5: Discover how to AMPLIFY your best sellers and get the word out!Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!Sign up for our Best Seller Secrets Challenge LIVE right here.Can't make the live on Day 3? We've got you covered! Day 3 is our favorite day because it's when we teach the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round. Those who show up live will receive a special bonus so if you can't make it live to Day 3, click here to check out the other available dates and times!
2/14/20221 hour, 25 minutes, 6 seconds
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[VIP Invitation] We Have a Private Podcast for You!

For the first time ever, we're so excited to announce our exclusive private podcast for the Best Seller Secrets Challenge! It's a VIP audio experience, so you can take the free 5-day challenge into your earbuds. It's only available for a limited time, so you'll be able to binge as we'll be dropping episodes during the Challenge straight from our LIVE trainings to the private podcast feed, along with bonus episodes that won't be anywhere else. So sign up for Best Seller Secrets Challenge and you'll get access to this exclusive audio experience.Go here to sign up: https://theproductboss.thrivecart.com/best-seller-secrets-challenge/
2/11/20223 minutes, 8 seconds
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339. How to Get Customers to Find You

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a...
2/10/202248 minutes, 16 seconds
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338. The Objections Makers Have That Are Keeping Them Stuck

There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business!&nbsp;It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a href="https://ayearofcontent.com/join-now1?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=a_year_of_content&amp;utm_content=podcast"...
2/7/20221 hour, 2 minutes, 36 seconds
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337. "Help! I've Been Doing This for Years, Why Can't I Grow My Business?"

It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal.&nbsp;You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong.&nbsp;A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say,...
2/3/202231 minutes, 44 seconds
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336. Making Big Moves in Alaska & Beyond with Jenny Tse of Sipping Streams Tea Company

In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certified tea specialist and Sipping Streams has won multiple prizes (including 1st place) at the North American Tea Championships. But how did she get there and how does she and her p