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The Paul Gough Audio Experience: Business Lessons for Physical Therapists

English, Finance, 477 seasons, 611 episodes, 6 days, 5 hours, 21 minutes
About
If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leadership, finance and the mindset needed to become a world class clinic owner. Subscribe right NOW!
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PPM LIVE 23 is here - get excited!

This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY.  If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com
10/19/202324 minutes, 43 seconds
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All of the best excuses/reasons why people say they can’t come to PPM LIVE… is yours on here?

In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here?    FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS.    Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection your clients give you about working with you.    Book your seats here: www.ppmlive23.com 
10/13/202332 minutes, 17 seconds
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"Are You Actually Ready to Face Growth in Your Practice?" | Episode 493

You've heard about the fear of failure before.... but I think what's really holding you back is the fear of SUCCESS. Fear of GROWTH. Fear of CHANGE. Are you ready for what comes next?  Today's podcast is going to push you to look inward and challenge everything you believe about yourself and your business.  --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough
6/28/202221 minutes, 46 seconds
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4 PT Success Stories: Life-Changing Journeys from Clinic Owners Like YOU | Episode 465

Have you felt defeated or stuck by your lack of success in and outside of your clinic? These 4 PT owners from around the US have been in your shoes.  Listen and be inspired by how these clinic owners transformed their toxic mindset and activated their plan towards success.
3/15/202214 minutes, 21 seconds
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"Success Panel: 5 PT Practice Owners Share Their Inspiring Stories of Success" | Episode 463

In this episode, we share with you the success panel form our recent Mastermind event. Listen in and learn from each of these 5 PTs (coming from all over the world - including the USA and UK) have found more personal, financial, and lifestyle success.
3/7/20221 hour, 32 minutes, 2 seconds
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Thinking VS Doing: How a Lack of Self-Acceptance can Destroy Your Business | Episode 461

Mindset is one of the most powerful tools we have to not only grow our business but ourself.  How Paul became so successful all started with learning how to balance planning vs action. It can be detrimental to your personal growth and business if you get stuck in one instead of having the necessary harmony.  Listen and discover how to ensure you don't get stuck in a toxic mindset. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
2/4/202214 minutes, 42 seconds
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How To Reach The Next Level In Your Business - Nick's Story | Episode 460

Are you running a physical therapy business and wanting to take it to the next level? Take it from CEO member Nick Hunter, joining Paul's world changed his business for the better.  Listen to Nick as he discusses how joining Paul's CEO program helped him take the next steps to further succeed in his business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
1/4/202214 minutes, 2 seconds
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What 'Emotional Home' Is Holding You Back From Success in Your Business? | Episode 459

We all have places we go back to that feel safe and comfortable when we are feeling anxious or worried. The same is true in terms of how you run your physical therapy clinic. Don't let these 'emotional homes' keep you from doing things that will lead to your clinic's success - like raising your prices, emailing your patient list or hiring new staff.  Listen to hear more about what you can do to avoid getting stuck in your 'emotional homes' and never making the changes necessary to take your business to the next level.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
12/28/20218 minutes, 49 seconds
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What You Need To STOP Doing In Order To Become Happier In Life And Business | Episode 458

While there isn't exactly a key to happiness, there ARE steps that can help you become a happier person.  In this podcast, I talk about what you need to start doing, or rather stop doing, in order to become happier. I promise that the minute you do what I suggest, you'll see a difference in your life. Not only are these life lessons, but they are business lessons too. I urge you to take what I say and implement it in your life and your business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
12/14/202127 minutes, 32 seconds
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How To Get Your PT Clinic To The Top Of Google | Episode 457

Have you been struggling to bring in new or existing clients? Wondering why you aren't showing up on Google as a clinic in the area? Google might think you're dormant or even closed, but don't worry, there's a solution.  Listen to this podcast as I talk about what it takes for Google to recognize your clinic more effectively and how you can even get your clinic to show up first on a Google search. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
12/7/20218 minutes, 11 seconds
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How To Successfully Use E-Mail Marketing As A Physical Therapist | Episode 456

Do you find yourself thinking that e-mailing your patients is an utter waste of time? Beginning to think that e-mails are outdated in a world dominated by social media? You're not alone. Many physical therapists feel this way about e-mails, but is this really true? Listen to my podcast as I explain why e-mails aren't dead and may actually save your physical therapy business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
11/30/202116 minutes, 56 seconds
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How To Get Published As A PT - Nash's Story | Episode 455

Have you ever considered turning your physical therapy experiences into a book? Are you looking for a way to spread your knowledge while also making passive income? That's exactly what Nash Danga did thanks to the guidance of Paul and Paul's team. In this podcast, Nash details how he was able to create his own book and what experiences lead him to be able to do it. He also discusses why publishing a book is a good business decision. Listen to hear more about what inspired him to write a book. Nash's story may even inspire you to write a book of your own! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
11/23/202123 minutes, 50 seconds
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How To Get A 3-Week Waitlist Despite Being Affected By The Pandemic | Episode 454

During the pandemic, were you seeing patients regularly stopping by your clinic for an appointment?  Probably not, right? The world was shut down.  However, despite all that going on, my clients were still alive and thriving because they followed my lessons on how to run your private practice. In this podcast, one of my clients, Eric, talks about how he had, and still has, a 3-week waitlist for his patients to come to his clinic despite being affected by the pandemic simply because he was apart of my CEO Mastermind program.  Listen to this podcast to hear his story. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
11/16/20215 minutes, 9 seconds
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Why Business Cards Are Useless And What To Do Instead | Episode 452

Have you ever misplaced someone's business card? It happens a lot doesn't it? It either gets lost somewhere in your wallet, gone and forgotten, or you lose it out of your pocket, right? If you know this to be true, then why are you still using them, knowing that being forgotten about is their fate? Listen to this podcast to learn what you should be using instead of business cards and how it could bring in new leads or act as referrals for new patients, as well as several other uses. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
11/2/202119 minutes, 39 seconds
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Paul's Team Helped Stefani Get Better Quality Leads For Her PT Clinic | Episode 451

Do you have trouble attracting quality leads to your private practice? It can be frustrating to see leads coming in and having them going nowhere, and being unable to convert them. With the help of Paul Gough's Team, you, like our client Stefani, will see a huge improvement in the quality of your leads, AND a greater QUANTITY of them as well! Listen to this podcast to learn more about Stefani's story, and consider how Paul's team of expert marketers could help make your business an even bigger success! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
10/26/20219 minutes, 20 seconds
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Jason No Longer Wastes Time Struggling With His Clinic's Marketing | Episode 450

Do you struggle with time management as a physical therapy business owner? A lot of clinic owners don't have the time to treat patients, market themselves, try to figure out how to use Google or Facebook, manage or grow their business; it's too much for one person to handle. That's why Jason decided to hire Paul Gough and his team of marketing experts to take care of all of that for him. This way, Jason can focus more on growing his business, while all the marketing and hard stuff is done for him. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
10/19/202118 minutes
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How 5 Mastermind Members Grew Their PT Business And Smashed Their Records In The Last 12 Months | Episode 449

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 5 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment. If you're interested in joining Paul's Mastermind Program, click this link for more information and to get started with increasing your PT clinic's profits: https://bit.ly/33sc3NW ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
10/12/20211 hour, 56 seconds
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Why Simon Wishes He Joined the Mastermind Program Earlier | Episode 448

Are you looking for someone to help you find success for your physical therapy clinic? Feel that the Mastermind Program could be for you but not sure whether or not to make the leap? Listen as Simon Nawrocki gives a very honest and insightful look inside his experience joining my Mastermind Program and how it has helped his business grow. Simon details what events lead up to him joining Mastermind and how he only wishes that he had joined the program sooner if he had known what it would do for him and his physical therapy business.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
10/5/202135 minutes, 18 seconds
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What Is A G.A.S. Call And How Can It Help Your PT Business? | Episode 447

Do you have trouble keeping your customers engaged with your business? Has your clinic been hurt from the COVID--19 pandemic?    If you answered yes to either of those questions, this podcast is for you.  There is a simple solution to regain customers you lost during the pandemic, and also a way to engage your existing customers - A simple phone call. In this podcast, I'll teach you all about how phone calls, and specifically G.A.S calls, can help your physical therapy business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
9/28/20217 minutes, 45 seconds
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How James Gained Quality Leads For His PT Clinic | Episode 446

A lot of businesses can pull decent leads, and then find that those leads weren't good quality. You could be stuck in a place where you're getting several leads, but none of them are turning into sales. James Becerra had this problem too. Listen to him here as our editor, Nick, interviews him on why working with my team has been beneficial for his physical therapy practice.  James talks about how he gained better quality leads for his clinic after joining my CEO Mastermind Program.  Learn more about how you could do the same by clicking HERE ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
9/16/202110 minutes, 40 seconds
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How To Plan Your Marketing Budget For Your PT Clinic | Episode 445

Do you make a marketing budget for you PT Clinic? Do you often plan ahead when budgeting for your business's future campaigns? If you're not using a budget and don't plan ahead, you are making a big mistake. In this podcast, I teach you how to plan a budget, how much you should be spending on your campaigns, and how to adapt your marketing budget when a campaign isn't doing as well as you hoped. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
8/19/202110 minutes, 1 second
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3 Keys To Your Long-Term Success As A Physical Therapist | Episode 444

Are you somebody that has trouble finding a good path to long-lasting success?  If so, this podcast is for you. In it, I share with you 3 levels, or keys, to long-term success as a physical therapist, and these keys will help you guide you through your career as a clinic owner.  If you'd like more help with success or your marketing, visit https://bit.ly/3f2L4O3 to learn about my new program called the Planet Paul Marketing Academy. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
8/4/20218 minutes, 22 seconds
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Announcement for PT Clinic Owners Who Want to Automate The Running of Their Clinic | Episode 443

This seminar has passed, but you can click here to watch the replay:   https://bit.ly/3hamtrI Do you want to be able to run your business, earn money from it, but not have to be there every day? I've been doing this for years, in fact, I live on another continent, and my business still runs successfully. If you want to learn how to do this, I've got good news for you. Saturday, June 26th at 11am EST, I am holding the biggest live webinar event of 2021 where I will be teaching you how you can make money from your physical therapy clinic without even having to be there every day. Listen to this podcast to learn more. This seminar has passed, but you can click here to watch the replay:   https://bit.ly/3hamtrI ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
6/22/20216 minutes, 16 seconds
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"After Joining Mastermind, My Clinical Hours Were Reduced from 20 To 0." | Episode 442

Are you finding yourself spending too much time in your physical therapy business, and working too many clinical hours instead of spending time with your family?  Tim Madsen, one of our clients, was dealing with this problem too until he hired my team. In this podcast, we talk with him about how working with me and my team has improved his PT practice. Listen as he talks about his experience in my Accelerator and Cash Club programs and how it led to him joining Mastermind shortly after which has helped him reduce his clinical hours, raise revenue, and manage his physical therapist business better. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
6/16/202117 minutes, 4 seconds
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"Paul Gough's Team Takes Care Of My Online Marketing So I Can Focus More On My Clinic" | Episode 441

Marketing is not easy. It's a game you have to keep up with, but not all business owners have the time. If you struggle with your marketing game, and have trouble managing your time between marketing and running your clinic, then this episode is for you. Our editor, Nick, sits down with one of our clients, Rebecca Barker, and we talk to her about how much of a help my team was for her. She talks about how she cannot keep up with the constantly changing market, and she needed someone else to take over her online marketing so that she could maintain focus on her clinic, and that's exactly what my team and I do for her, and we could do the same for you. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
6/9/202115 minutes, 14 seconds
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"I Was Afraid To Invest, But Paul Helped Me Realize It Would Be Well Worth It" | Episode 440

In this episode, we sit down with one of our clients, Julie Krueger, and we talk to her about what working with my team has meant for her. She talks about her experiences participating in my programs and bootcamps, and how it improved her physical therapy practice and helped her as she started her own business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
6/1/202114 minutes, 30 seconds
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What Is A Marketing Sherpa? | Episode 439

As a physical therapist, do you struggle to know how to manage your in-house marketing assistant? Many physical therapy clinic owners privately admit that they feel a little insecure (...or even somewhat embarrassed!) when trying to manage their marketing person because they simply don't know what they should be doing in the first place. A "Marketing Sherpa" is a trained member of my team who will support, guide, and provide direction (as well as coach and hold accountable), your own in-house marketing assistant for your PT Clinic. Learn more by visiting www.paulgough.com/team ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
5/17/20217 minutes, 48 seconds
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How I Use Infusionsoft To Grow My Physical Therapy Business | Episode 438

Infusionsoft is an amazing marketing tool that will help automate the running of your clinic so that you don't have to work as hard.  Listen to hear my example of how I use Infusionsoft to grow my physical therapy practice without having to be there every single. Visit https://www.ptprofitacademy.com/infusionsoft if you want to learn more. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
5/17/20211 hour, 31 minutes, 36 seconds
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How Much Should Physical Therapists Spend on Online Marketing | Episode 437

As a physical therapist, how much should you spend on your online marketing and advertising in order to promote your clinic and drive more patients to your business? Listen to me as I discuss why you need to CHANGE YOUR MINDSET if you wish to be successful as a private practice marketer for your physical therapy clinic. Visit www.paulgough.com/team if you want to learn more about online marketing and how my team can help you maximize the return of your investment. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
5/11/20218 minutes, 37 seconds
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How Do I Get More Patients For My PT Clinic | Episode 436

Listen as I gives tips on how to reach your ideal target market for your physical therapy clinic. If you have trouble getting patients for you PT practice, listen to this podcast to learn the secrets of finding your perfect patient. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
5/11/202111 minutes, 51 seconds
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How Not To Manage Your PT Marketing Assistant | Episode 435

In this episode, I teach you how not to manage your marketing assistant by giving helpful tips and first-hand examples.  I also announce a new program where I will now be offering a Marketing Sherpa to help you market your physical therapy practice! To learn more visit: www.paulgough.com/team ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
5/4/202112 minutes, 11 seconds
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How Do I Market Myself As A Physical Therapist? | Episode 434

In this episode, I reveal tips to help you market yourself as a physical therapist as I give you a detailed explanation from my best-selling marketing book. Learn physical therapy marketing strategies from an expert who has grown his physio business from zero to $1 Million in cash pay revenue. See how my marketing knowledge can improve your physical therapy business! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
4/27/202115 minutes, 19 seconds
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Hiring Paul's Online Team: 3 Common Questions | Episode 433

In this podcast Paul answers some of the most common questions you had about the major changes to our online marketing services. If you are struggling to keep up with the latest strategies for your clinic, learn how a trained member of our team will support, guide, and coach your in-house marketing assistant to improve your online marketing strategy. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
4/20/202117 minutes, 48 seconds
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A Major Update To Team PG's Online Marketing Service | Episode 432

Paul’s got big news for you this week. He is announcing a major change to our online marketing services, where Paul's experts help run your clinic's Google, Facebook, Bing, and Instagram Ads. If you have a marketing assistant who is "out of their depth," check out this latest podcast and learn how you can hire a member of our team to support your in-house marketing assistant. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
4/20/202112 minutes, 43 seconds
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Why Is Customer Lifetime Value So Important? | Episode 431

If you wish to be successful with your business, you need to know what to focus on when evaluating customers. In this episode, Paul talks to you all about Customer Lifetime Value; what it is, why it is important, and how it can make you very VERY rich. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
4/16/202131 minutes, 4 seconds
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The Three Things PT Staff Need From Their Boss | Episode 430

To be the boss of your own company comes with not only a lot of responsibility, but also strategy to be successful. In this episode, Paul shares details from chapter 3 of his book, Leadership in Private Practice, and explains the three most important elements that staff needs from their boss. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.
4/9/202141 minutes, 54 seconds
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"What's the Difference Between a Manager and a Leader?" | Episode 429

If you know Paul, you know he has great insight on marketing and business ownership. His sessions are massively helpful and they lead his listeners to success.  In this podcast, you’ll learn how he wrote Chapter 2 from his book, Leadership In Private Practice. If you're a business leader who struggles with knowing the difference between being a manager or a leader listen to learn more... ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
4/2/202140 minutes, 33 seconds
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"Raising My Rates Didn't Stop My Flow of New Patients" | Episode 428

In this episode, we speak with Robert Brown about his impressive journey and the time he has been a part of Paul's world. Robert, of Sports Massage Pros in Washington, DC is now ready to make his first hire, he's looking for new premises, and he has a clear vision of where he wants to be in the next 12 months.  Enjoy the podcast and don't forget to visit Paulgoughbooks.com. Robert started his journey when he picked up a copy of Paul's New Patient Accelerator. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/23/202113 minutes, 22 seconds
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"How You React During Bad Times Determines How Successful You Are" | Episode 427

On this episode, Paul gives some inspiration for how to make it through the bad days when you are struggling to achieve success in your clinic.  Instead, of holding yourself to the standard of being at a 10/10 every day, Paul shares what you should realistically do to keep your momentum up during adversity and how you could be reacting in a way that negatively impacts your business’ success. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/19/20217 minutes, 34 seconds
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"How Paul's Team Helped Me Take My Business to the Next Level.." | Featuring Ultimate CEO Winner, Francisco Maia | Episode 426

Francisco Maia of the K9PT in Chicago was crowned Ultimate CEO for 2021 at the Mastermind Event in Orlando, FL. In this podcast we speak with the winner to learn what the win means to him and what his plans are to take his business on to the next level and beyond. If you want some inspiration to be the best CEO you can be then visit Paulsleadershipbook.com for a copy of Paul's latest Amazon bestseller.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/16/202113 minutes, 8 seconds
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"Could Everything You've Ever Been Taught About Leadership Be Wrong?" | Episode 425

On this episode, Paul shares from his New Book "Leadership in Private Practice" and speaks on what it truly means to be a leader. Paul’s Leadership Book will challenge you to rethink and reorganize your view of business leadership and discover what you need to do to create a profitable private practice. Become the best CEO for your private practice and buy the book: Here ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/12/202121 minutes, 46 seconds
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"With Paul's Help I was Able to Provide Opportunities for Our Employees to Grow" | Episode 424

This special episode of the Paul Gough Audio Experience features Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey.  Natty has just returned from a 2-day CEO Mastermind meeting with Paul and other like-minded business leaders in Florida. He returned from the event focused refreshed and ready to go. Listen and learn from his experiences here. If you like this podcast and want to be the leader  your clinic deserves, you’re in luck! Paul's new book "Leadership in Private Practice," focusing on how to be the best CEO you can be, is available now! Get the book Here. ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/9/202110 minutes, 9 seconds
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“Understanding The Role Of a Top CEO” : The Ultimate CEO Competition | Episode 423

In today’s episode we are flashing back to the 2019 competition in Orlando, Florida. In this section of the weekend you’ll be able to learn things like: - Why Paul hosts events like the Ultimate CEO Competition…. - The biggest take away's that each of the 3 Ceo finalists had And we even get a classic “Paul Style” rant where Paul goes into detail about how important it is to shake the false beliefs that are in a business owners head day to day. If you like this podcast and want to be the leader  your clinic deserves, you’re in luck! I’m hosting my Ultimate CEO Competition for 2021 on March 6th and 7th where you can tune into this years presentations and celebration of success. If that’s not enough, you can get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/4/202139 minutes, 49 seconds
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"Ceo Helped Me Realize Owning A Business Is Like Raising A Child" The Ultimate CEO Competition | Episode 422

As we continue this week of success, we have our final presentation from 2019’s Ultimate CEO Competition with Jonathan Ruzieka from the Woodlands, Texas. Tune in to hear Jonathan cover: · How he overcame various staff challenges · Finding a new value for his time as he grew both as a father and a business man, · And his 3 step formula he uses to help keep his patients on schedule. If you like this podcast and want to be a leader in your clinic like Jonathan displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/3/202121 minutes, 55 seconds
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“Before CEO, I Was Afraid Of Being A Successful Business Owner.” : The Ultimate CEO Competition | Episode 421

In this installment of the Ultimate CEO Competition from 2019 you will be tuning into Christine Astarita’s presentation from Long Island, New York. Tune in to hear Christine talk about: - The journey of opening a special needs, pediatric clinic - How she was able to overcome her fear of making enough money to actually hire a team - And how she has been able to change her business model to sustain not only her business, but the needs of her community as well. If you like this podcast and want to be a leader in your clinic like Christine displayed, you’re in luck! I’m hosting my Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here
3/2/202121 minutes, 36 seconds
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“Paul Helped Realize The Real Purpose Of Owning Your Own Business” : The Ultimate CEO Competition | Episode 420

In today’s podcast you will be tuning into Ryan Seifert’s presentation from our Ultimate CEO Competition that happened back in 2019.  In this episode you’ll hear Ryan talk about:  - The first ever Paul Gough Mastermind Event - How he was able to remove his wife from his clinic - Overcoming major family and health related complications - Having to treat patients due to his staff not being able to successfully fulfill their positions - And what he realized the ultimate goal of being a business owner is. If you like this podcast and want to be a leader in your clinic like Ryan displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/1/202121 minutes, 10 seconds
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"We Gained a Confidence and Belief in Ourselves" | Ultimate CEO Competition | Episode 419

In this installment of the Ultimate CEO Competition you will be tuning into Brooke Olsen and Annie Brodsky. These two business owners share how they implemented Paul's tools and strategies to dramatically grow their business from $77,000 in gross revenue in 2018 to $325,000 in 2019. By shifting their mindset, the two women were able to achieve increased confidence in their decision making and greater accountability for making strategic changes to boost their number of patients each month.  If you like this podcast and want to be a leader in your clinic, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/27/202119 minutes, 36 seconds
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How Paul Helped Me Cut My Hours From 26 to Zero a Week: ULTIMATE CEO Competition | Episode 418

On this Flash Back Friday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Nick Hunter who bought a run-down physical therapy clinic and turned it into a thriving business with a 43% increase in his profit. Before the changes he made to his clinic, Nick was able to cut his clinic working time from 26 hours a week to 0. If you like this podcast and want to be a leader in your clinic like Mr. Hunter displayed, you’re in luck! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/26/202123 minutes, 54 seconds
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“Paul Crushed My Dreams of Being The Best Therapist In The World” : Ultimate CEO Competition | Episode 417

In this installment of the Ultimate CEO Competition you will be tuning into Jake Berman from Naples, Florida. He covers how Paul’s CEO program allowed him to grow into the rational leader his clinic needed to succeed, the best hire he made in his clinic, and how his lifestyle has evolved by working less hours treating patients. If you like this podcast and want to be a leader in your clinic like Jake displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/25/202121 minutes, 16 seconds
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"When I Got Out Of The Treatment Room, I Was Finally Able to Focus..." | The Ultimate CEO Competition | Episode 416

In this episode you will be tuning in to hear top clinic owner Carrie Jose detail her journey of being a PT for the last 18 years, how she decided to open her clinic, and how Paul helped her get from 25 hours a week treating in her clinic, down to just ONE! If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/24/202122 minutes, 59 seconds
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My Revenue Increased by Over $100,000 | The Ultimate CEO Competition | Episode 415

In this episode, we are going back to our ULTIMATE CEO Competition. Today you’ll be tuning in to hear contestant Luke Gordon explain how he raised his yearly revenue by over $100,000 and lowered his clinic hours from 25 to 0. By making just a few changes to the way he runs his business, Luke now has more time for his family and to focus on his own health. If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com physicaltherapypaulgough
2/23/202122 minutes, 45 seconds
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Breaking News: Leadership in Private Practice Book - OUT NOW! | Episode 414

In this episode I announce my brand new book - Leadership in Private Practice - How to Become A World Class Leader And CEO of A Successful Private Practice - as well as an amazing free gift for leaving a review of the book... Plus, I answer the questions: "How do you make a decision without getting it wrong"... (something that a lot of people want to know the answer to right now!) Get your book from Amazon or direct from Paul: www.paulgoughbooks.com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/18/202137 minutes, 58 seconds
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What I Learned About Starting A Business After A National Disaster : Episode 413

On this Tuesday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Paul Jones explain his life story and how he came to be a PT Clinic Owner. His experience of what it was like to open a business after hurricane Katrina, and how his business grew to the point where there were two clinics BUT he was struggling to manage them both. If you like this podcast and want to be a leader in your clinic like Mr. Paul Jones displayed, you’re in luck! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com physicaltherapypaulgough
2/16/202121 minutes, 36 seconds
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"Why It Helps Patients See The Value In What You Do" - Flashback Friday | Episode 412

On this week’s episode I talk to my staff about why a lot of Physical Therapy clinics face issues with patients committing to PT, because they’d rather go to a hairdressers appointment instead… ...and how to tackle it (with the beauty of weekly staff training workshops), so patients make room for you in their diary instead. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/12/202115 minutes, 34 seconds
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I Didn't Know This Was The Best Part of Being A Business Owner: Live From Stage | Episode 411

On this episode, I'm talking about the life changes that occur when becoming a business owner. You get to hear from past clients what they have learned, challenges and advice for new business owners starting off. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/8/202113 minutes, 5 seconds
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This Is What Your Patients Really Want: Flashback Friday | Episode 410

On this episode, I'm talking to my staff about why they should NEVER be talking about “Physical Therapy” to anyone who makes an inquiry. I also cover why it’s the job of your staff to find out what your patients REALLY want from you - which isn’t to get “great treatment”. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/5/202117 minutes, 12 seconds
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4 Ways to Become a Better Leader in Just 15 Minutes: Mash-Up Monday | Episode 409

Happy Mash-Up Monday!🔊   🏆Today’s episode is all about making yourself a better leader! In these four clips, I talk about my own leadership style, how to get a better understanding of you staff, how to “call it tight” in your clinic, and what you might be missing inside your clinic... Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/1/202116 minutes, 29 seconds
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I Had No Clue My Front Desk Could Completely Change My Business: Front Desk Superstars | Episode 408

One of the most overlooked components to having a successful clinic is hiring a superstar on the front desk - those who make a real difference and deal directly with your clients. In today's episode, my editor, Nick, speaks with Amy Konvalin at Physical Therapy for Everybody in Naple Valley, Washington State. They discuss the importance of Amy's very own front desk superstar, Jaelynn. You will hear how she found Jaelynn, and how the importance of a great front desk hire cannot be underestimated... Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/19/202113 minutes, 1 second
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How Marketing Completely Changed My Insurance Practice: Success Stories | Episode 407

In this episode, I interview Luke Gordon, owner of Gordon PT, seven-figure clinic owner located in Spokane, Washington. When starting out, Luke never considered a cash pay clinic and was only focused on getting more patients. Luke soon realized that after solving his marketing problems, it allowed him to move onto other things, like how to optimize his average reimbursement per visit. Luke and I talk about “omnipresence,” which is the ability to be present everywhere at the same time. Also called “re-marketing,” this helped Luke’s business bring in an extra $20,000 a month, as his clients started seeing him online and in the newspaper. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/14/202130 minutes, 22 seconds
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“I Went From 6 Visits A Week…. To Over 40!”: Success Stories | Episode 406

Today we have an amazing success story with one of the members within my community! I first met Jake 3 years ago when he was at just 6-8 visits per week, fast forward just 3.5 years and he’s now crushing it with a clinic that he owns the premises of. HE has 6 staff, is making over 6-figures in profit and best of all, Jake is working less than 5 hours per week. Jake is well on his way to owning a business that does not rely upon what he is doing day-to-day to make money. You’ll hear us talk about things like: - How he was able to go from 6-8 visits per week, to over 40! - How he was able to change the “Do you take my insurance?” question. - His biggest breakthrough in marketing after working with me For those of you who want to replicate what Jake has done, here's his path to success with me: Jake started with Accelerator, then joined my 4% Club Mastermind Program and he’s also now part of my exclusive CEO Club (Round table Mastermind) that is for the top performers of my community; it’s a program that is for owners who want to remove themselves from the day-to-day operations of their clinic. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/12/202122 minutes, 15 seconds
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How to Optimize Your Patients Journey to Ensure Growth: Success Story | Episode 405

Tune into this episode with our superstar editor, Nick, speaking to someone who originally had zero marketing experience, about their growth into being able to advertise the best solutions to her clients, increase the number of patients on her schedule, and lower her average cost per lead after joining my Planet Paul community. Do you want access to more success stories like this, plus $2,000 worth of marketing strategies and tactics that are working now in clinics around the world? Head to paulgough.com/cash-club to enroll for a trial of our cash club program.
12/22/202025 minutes, 12 seconds
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"Want Staff That Work 24/7? Listen To This...": PT Success Story | Episode 404 🎙️

In this podcast you will hear a member from my community sit down and talk with my rockstar coach and trainer, Barry. Listen in to hear how my automated marketing system helped this business owner: - Eliminate the hassle of chasing leads down - What the process of working with my team was like - And how my system didn't just change his business, but his life! Want to automate your marketing and client communication to save you time, while making more money? Email Barry at [email protected] with the subject "Podcast Marketing help" to get started with our special offer created specifically for podcast listeners Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/18/202046 minutes, 34 seconds
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CEO Series: Interview with Clinic Owner Allison Feldt | Episode 403

In this Podcast episode we sit down with Allison Feldt, of Body Motion Physical Therapy located in Edmonds, Washington She has been able to grow her clinic in Edmonds and scale it unbelievably fast in just the few years of operating it. She's full of energy and has an unbelievable drive to be a successful business owner. This is an amazing interview and inspiring story that should give you a boost of energy and newfound passion to start working on your business, instead of in it.  Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/16/202048 minutes, 15 seconds
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“How To Help Patients Make Better Decisions About Their Health” Flashback Friday | Episode 402

Here is a recording of a keynote I did for the incredible staff of “Fzyical Therapy Balance Centres” of Las Vegas three years ago. Tune in to hear me talk candidly about where most PT clinics are suffering, while identifying two specific reasons why. Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/11/202039 minutes, 44 seconds
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F#ck The Government – Think For Yourself” Paul Rant | Episode 401

For today’s episode, we have a classic rant from my annual Plan Along Event last weekend. Tune in to hear my thoughts on the government the current covid situation, the asshole governments and why now, more than ever is the best time to think for yourself Trust me, you don’t want to miss this one... Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/8/202020 minutes, 40 seconds
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CEO Series: Interview with Clinic Owner Shaden Ghattas | Episode 400

In this Podcast episode we sit down with Shadden Ghattas, of Universus Physical Therapy located in Huntington, New York She has been able to grow her clinic in Huntington and scale it unbelievably fast in just the few years of operating it. What is more, she’s been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/2/20201 hour, 7 minutes, 28 seconds
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The Importance Of Treating Your Patients Like Celebrities: Flashback Friday | Episode 399

On this Flashback Friday we are tuning into an old episode of the “Paul Gough Physio Rooms” show. Listen in as I talk all about the importance of turning your patients into “MINI-CELEBRITIES”, by being instantly recognized by everyone at your physical therapy practice... I’ve always said- almost everything that is happening to you as a person, that makes you FEEL GREAT about doing business with other companies, is what we should be implementing into our daily business practice. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/20/202015 minutes, 53 seconds
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CEO Series: Interview with Clinic Owners Anthony And Marissa Roscoe | Episode 398

In this Podcast episode we sit down with Anthony and Marissa Roscoe, of Roscoe Physiotherapy located in Hermitage, Pennsylvania. These two have been able to build and grow their clinic in Hermitage and scale it unbelievably fast in just 2 years of operating it. What is more, they have been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/19/20201 hour, 24 minutes, 20 seconds
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“I was able to work less and STILL raise my prices!!!!” : PT Success Story | Episode 397

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of podcast, we have a great success story from a member of Planet Paul. Tune in as Clinic Christine Walker from Charolette, NC shares how Paul’s New Patient accelerator Program didn’t just get her new patients, but it allowed her continue to raise her prices before having a new baby. This allowed her to have more time to focus more on her growing family, and still make more money! Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/5/202012 minutes, 21 seconds
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A Member From My Community 10x’ed His Monthly Revenue… Here's How You Do It Too : Marketing Through Covid | Episode 396

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as Clinic Owner Kevin Vandi from San Jose, CA shares how my New Patient accelerator Program didn’t just get him new patients, but it allowed him to generate so many new leads that he was able to raise his prices month after month. Along with getting Patients, Kevin was enabled to finally hire a team to help him grow his business and finally have fun! Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/3/202015 minutes
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“This Was The Best Money I’ve Ever Spent On My Business… No Questions Asked!” : Marketing Through Covid | Episode 395

>> Go To www.ptprofitacademy.com/accelerator to finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as world class, cash pay PT clinic owner Jake Berman shares how my New Patient accelerator Program didn’t just get him leads, but saved his business… while making his money back in just 3 weeks. Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/2/202025 minutes, 10 seconds
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Now Is The Best Time To Beat The Big Hospital Systems: Paul On Fire | Episode 394

On this episode we talk about why there’s never been a better time for small Physical Therapy clinics like you and I to compete with the bigger hospital systems… Tune in as I train my staff on: Why the experience matters most in your clinic How you can fight back against big business and the hospital system And how you can “think big” while keeping your small business status in your town. Need to take responsibility of your clinics marketing? If now is not a good time to sort out your marketing system…. when is? Head to PaulGough.Com/training to fix your PT clinics marketing in 6 weeks Join me live this weekend, October 31st and November 1stat 12:00 eastern for my “Marketing Champions 2020: Covid-19 Special”. Where I share with you, what the top members of my community are doing to get their clinics “Covid Economy” ready. Head to PaulGough.Com/training Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/30/202015 minutes, 34 seconds
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"Responsibility Sets You Free" : What’s On My Mind | Episode 393

Tune in as I am live from my desk, recapping the last 3 months of my life, how I am continuing to build my team, and as I explain the difference between responsibility and liability… Including which one you need in your life so you can enjoy it to the fullest! Need to take responsibility of your clinics marketing? If now is not a good time to sort out your marketing system…. when is? Head to PaulGough.Com/training to fix your PT clinics marketing in 6 weeks Join me live this weekend, October 31st and November 1stat 12:00 eastern for my “Marketing Champions 2020: Covid-19 Special”. Where I share with you, what the top members of my community are doing to get their clinics “Covid Economy” ready. Head to PaulGough.Com/training Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/27/202044 minutes, 36 seconds
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Giving My Staff a "License To Thrill" PGPR EP 022 : Flashback Friday | Episode 392

In today’s podcast we will be tuning in to an old episode of my “Paul Gough Physio Rooms Show” where I sit down with my staff for a quick training, and give them a license to “thrill” our patients with a service experience that goes way beyond “Just providing great physical therapy”. You can watch this video on YouTube here - https://youtu.be/vHRJx2a87Bg ---------------------------------------------------------------------------------- I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/23/202017 minutes, 45 seconds
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Did Covid Ruin Your Savings in 2020? Listen to this! : Recession Proofing Tips For PTs | Episode 391

Last December, a member from our community came on and asked if it’s right for her to save money. Remember, this was 4 months before Covid kicked off…… I share how difficult it is for some individuals to save cash, how the richest people in the world have mastered it, and a strategy that proves that what he was saying almost a year ago, is still true today…. so make sure you turn this episode up loud and share it with any of your peers that are also business owners. ---------------------------------------------------------------------------------- I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/22/202022 minutes, 22 seconds
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“Your Business Does Not Control Your Life!” : Life Lessons | Episode 390

A business owner on a previous group call came on to explain how anxious he has been feeling with his business. Whenever a hiccup happens, he is looking at himself thinking he is failing at executing his plans, while also failing to allow himself to grow as an individual, continuing to fuel this anxious feeling. Unsure what to do, he asks Me how I’ve been able to manage my life and business’ together. Tune in as I explain my life altering experience in America on a hot summers day in Florida, that completely changed the way I lived my life and led me to change my mindset from a clinician, into a profitable, multi-clinic business owner. I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/20/202016 minutes, 51 seconds
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It’s Time To Stop Tolerating Crap From Your Team... : Paul On Fire | Episode 389

In this Podcast a member from my community comes on to ask me about if she’s being “too hard” on her new staff. After missing various things that should be automatic in their systems, she isn’t sure if these are just growing pains, or they aren’t right for her clinic…. I go off on one of my classic “Paul Style” rants explaining why she isn’t being too demanding or hard on her team. Turn this episode up loud to keep the standards up within your clinic, while building a great team to support you! I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/14/202036 minutes, 15 seconds
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How To Easily Double Or Triple Your Profits TODAY! : Recession Proofing | Episode 388

As this segment begins you will hear a student tell me that he has two very different patient types in his clinic. Once they are identified, he asks how would he best communicate with them? I explain how he could do this (and charge more for it while doing so), but how you can as well! This extra level of customization to help your clients will allow you to have more time doing the things you’re good at as the owner of your business, instead of fighting over what email to send. I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/13/202016 minutes, 49 seconds
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How To Keep Your Schedule Full… Even In A Pandemic : Recession Proofing | Episode 387

This Podcast is Great for anyone that needs to fill their schedule asap! In this podcast I explain: - How both cash and insurance clinics have their own issues booking and keeping patients - the truthful, human nature that makes them hesitant to pay for your services, - And how you can help make patients make a decision to hire you, and remain on schedule. Even in this time of uncertainty, patients still need your help to live a happy and fulfilled life, all you need to do is get them on schedule… Speaking of keeping patients on schedule, I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at [email protected] you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/9/202038 minutes, 4 seconds
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"HELP!" I Feel Guilty Charging My Clients During COVID!" : Life Lessons | Episode 386

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I have noticed that there is more money available today than ever before. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/7/202020 minutes, 7 seconds
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“The Only Way You Can get Better At Managing People. Is By Managing Yourself” : Candid Conversations | Episode 385

Today, Producer Jake has pulled out an old Candid conversation that happened at a previous UK Mastermind event In Dublin, Ireland. A business owner came to me asking “How do I find and keep A-Players on my team?” This leads me to explain WHY my teams are the way they are, this includes: Where I originally found out what “High standards” actually are Why these standards as a business owner are so important for your staff, And why personal growth and change isn’t bad as a business owner… If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/5/202032 minutes, 16 seconds
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“How To Put Patients At Ease Using These ‘7’ Words” : Flashback Friday | Episode 384

On this Episode I talk about how simple it is to make someone feel comfortable in the decision they are about to make in doing business with you… Because these days, that’s never been more important - and yet I see a lot of Physical Therapy Business Owners who think that just because a patient has called up to schedule - it means they’re happy! --------------------- If you like this podcast and are thinking you NEED to make your clinic exempt from the coming recession that is going to be caused by Covid Round 2, head to PaulGough.Com/training to register for my upcoming master class to help you get 20% more profit for the rest of the lockdown… even if you have 20% less patients This exclusive master class is only available for one day, this coming Saturday, October 3rd, and it’s at 11 am Eastern. This content WILL NOT be shared on the podcast or on my social media accounts, so if you want to end the year strong through this second wave of Covid, head to PaulGough.com/Training now to enrol.
10/2/202015 minutes, 27 seconds
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EPIC RANT: "Work On Yourself... Not Your Business" | Life Lessons | Episode 383

This podcast is off of the back of my Two Day Mastermind Event I just finished this week with my UK and European Business Owners. Toward the end of one of the sessions a business owner asked me: "how do you stay so strategic and high level?". This prompted me to go on a classic rant, explaining why it's not always about working on your business to stay  strategic, but yourself as well... If you want my exact strategies that I am going to be using to "Recession Proof" My four clinics, head to PaulGough.Com/Training to register for my Live Masterclass designed to bring you 20% more profit NOW, even if you have 20% less patients.... There's only 50 seats available (and only about 20 left at the time I'm posting this) so reserve your seat before it's too late! Recession proof your business now by heading to PaulGough.Com/training
10/1/202017 minutes, 58 seconds
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EPIC RANT - If Life's Holding You Back, Listen To This... : Life Lessons | Episode 382

Todays podcast is off of the back of one of my recent cash club coaching calls where there was a student that was so scared about what decision to make next, he wasn’t sure what he should do, or if he should even have a business anymore. This prompts Me to explain: -How he has successfully navigated this current pandemic -How he positioned himself to have a backup plan when he started his physio business. - And how it’s possible for any clinic owner to easily and confidently make decisions when running their business --------------------- If you like this podcast and are thinking you NEED to make your clinic exempt from the coming recession that is going to be caused by Covid Round 2, head to PaulGough.Com/training to register for my upcoming master class to help you get 20% more profit for the rest of the lockdown… even if you have 20% less patients This exclusive master class is only available for one day, this coming Saturday, October 3rd, and it’s at 11 am Eastern. This content WILL NOT be shared on the podcast or on my social media accounts, so if you want to end the year strong through this second wave of Covid, head to PaulGough.com/Training now to enrol.
9/29/202025 minutes, 48 seconds
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“How To Make Your PT Business Exempt From The Coronavirus Recession” | Recession Proofing : Episode 381

If you thought that the coronavirus pandemic and the global financial crisis would be well on its way to being over by now – you’re not alone. I know of many business owners who failed to prepare for the sheer size and scale of this virus and as such are beginning to pay the price. Some have already paid the ultimate price and their business is closed for good. The governments have done a wonderful job of giving anyone who wants it access to money – but now that is drying up, you’re beginning to see the REAL impact of the pandemic on businesses. The bounce back loans, the furlough scheme and other grants have helped many businesses remain open for a few months giving us a little “bubble.” But, as politicians continue to use COVID as a means to moving their own agendas forward, furthering lock downs and imposing more restrictions, we are going to see continued economic suffering, more business closing, mass unemployment (it has already rose by 600,000 in the UK in the last few months) and money being “parked” by those who have it until this all blows over… but just WHEN is that going to happen? Surely you don’t believe that a vaccine is going to magically appear in time for Christmas and life and your patients will instantly spring back to 2019, do you??? Anyone can handle a few months upheaval… but what if this lasts for two or three years? What if 20% of your patients continue to stay away? What if your best patients lose their jobs and with it their Health Insurance policy that covers the cost of their treatment at your clinic? Recession Proof Your Clinic! Enrol HERE – PaulGough.com/virtual That has happened to a dozen or so of my top patients already and we’re now having to convince them to pay out of their own pocket for a service that for years was paid for by BUPA or AXA. Are you ready and able to replace those patients? And, are you ready and able to have the hard conversations about paying for the treatment out of their own pocket? When you enrol, you will be sent a zoom link immediately before each day to login and even if you can’t attend all of the 8 sessions live, you should still enrol. . . all of the sessions will be recorded and you will be given full access to each one for life. To You Want to Recession Proof Your Clinic, Enrol HERE – PaulGough.com/virtual
9/22/20209 minutes, 40 seconds
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When Does “Doing Too Much” Become Irresponsible? | Episode 380

Tune into today’s episode to learn about the responsibility of being a business owner. Between managing staff, client expectations, and improving yourself as the owner, there is A LOT to handle. Recently was asked by a business owner in my community about when it becomes “irresponsible” to do to much. In this snippet I expain: The true value of learning Why I decided to invest in business education The real reason you should obsess over your business ------ If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ------ Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/15/202014 minutes, 19 seconds
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“When Should I Follow Up With A Google Lead?” : Marketing In A Pandemic | Episode 379

Today we are tuning into a recent “cash club call” where a business owner came on to ask me about following up with her leads from Google Ads. In this podcast you will hear why it’s crucial to call a lead IMMEDIATELY after they give you their number, how you can relate with them to help your conversion ratio, and how I would vet who is a “quality lead” in my clinics.. If you want to join my cash club program, head to - www.ptprofitacademy.com/cash-club ------ If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ------ Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/8/202013 minutes, 55 seconds
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Work Your Magic Before They Experience Your Physical Therapy : Flashback Friday | Episode 378

Today, we will be tuning into a staff training held in my clinic, where I explain to my physio team how you can recognize your perfect patient that will stay with you for life, and how you can make sure they feel loved and continue to return. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/4/202015 minutes, 21 seconds
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Need Better Staff? Listen to This... | Mashup Monday : Episode 377

In today’s podcast we have pulled out our 4 most watched videos from this last month. In this exclusive “Mash-Up Monday” Episode we will be tuning into different staff training sessions around the world. In each section of today’s episode I cover something different. Whether you need help with: converting patients, offering free sessions to new leads, or holding your staff accountable,  this podcast is for you! To watch these videos, find me on Instagram by searching @ThePaulGough, make sure you follow as well to stay up to date with all of my daily social media content! ------- IF you like this podcast and want to get new patients fast, you need to download my “7 Ways To Get New Patients FAST” Guide for free. Even though "workshops" and "doctor referrals" have dried up, there are other referral sources that are often easier, definitely cheaper, and considerably FASTER when it comes to getting new patients - especially in the covid-19 economy. Just head to  paulgough.com/Patients to fill out a quick form and my team will send it to you. Whether you are a brand new practice just starting out, or an established practice still reeling from Covid-19, this report is perfect for you to find new patients that need your help. Head to PaulGough.Com/Patients to get your guide today 😊 ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/31/202019 minutes, 39 seconds
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Why You Need To Charge Your Full Price In A Pandemic : Recession Proof Your Business | Episode 376

For today’s podcast, we will be listening into an Accelerator call I had back in April. A question was asked by one of the students about “lowering your prices in the pandemic to help people out”… I go off like a rocket after reading this question, explaining why you are more valuable than ever during the pandemic, why patients need you and your expertise, and how your confidence alone can help keep your business alive when times get hard.   ------- IF you like this podcast and want to get new patients fast, you need to download my “7 Ways To Get New Patients FAST” Guide for free. Even though "workshops" and "doctor referrals" have dried up, there are other referral sources that are often easier, definitely cheaper, and considerably FASTER when it comes to getting new patients - especially in the covid-19 economy. Just head to  paulgough.com/Patients to fill out a quick form and my team will send it to you. Whether you are a brand new practice just starting out, or an established practice still reeling from Covid-19, this report is perfect for you to find new patients that need your help. Head to PaulGough.Com/Patients to get your guide today 😊
8/27/202011 minutes, 30 seconds
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Here's Three Ways You Can Build An Audience Online : Online Income Explosion | Episode 375

In this behind the scenes episode (from my current live program) you will hear me explain three different types of free content you can give your audience to help build your audience! --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/25/202015 minutes, 31 seconds
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The Importance Of Saying “No” To Patients : Flashback Friday | Episode 374

On this special “flash back Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I explain to my staff why it’s important to say “no” to your patients, while still remaining highly successful. If you’re wanting to grow your physical therapy business - and live with the confidence to tell patients what they REALLY need - without the fear of any push back, or price objections… …then you have to live from a place of being 100% certain in WHO you serve. You do that by saying "NO". ------- If you like this podcast, and want access to Paul’s FREE CASH GUIDE, NOW head to Paulgough.com/cash to get his full cash saving guide to help you through the coming recession. In this recession proofing guide you will find out: *How Apple became the most CASH RICH company ever… and what you can learn from them and use at your clinic * The “More From Less” strategy that I used to survive the 2008 recession… * Why focusing on Growth is WRONG - and what to do instead Again, to get your copy head to www.PaulGough.Com/Cash
8/21/202015 minutes, 35 seconds
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My Predictions For Private Practices For The Next 12 Months: Recession Proofing | Episode 373

Today, my team has pulled out a great clip from my “fight back against Covid-19” Seminar that took place last May. As this episode begins, you will hear about some of the new possibilities that have opened up for clinic owners around the world. I follow this up with my predictions for how private practice will change over the next 5 months… Tune in to hear: 1. What your competition is doing (and what to avoid) 2. Where referrals from Doctors will go 3. And where all of the problems will originate for your clinic Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.
8/19/202012 minutes, 44 seconds
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4 Ways To Recession Proof Your Clinic In 2020 : Mash-Up Monday | Episode 372

In this podcast you will be listening to a mash-up of “The Best content” from my 8 “cash saving tips” series to help you for the coming recession… you don’t want to miss this episode! Tune into this episode to hear: Where Doctor Referrals Will Go How To Sell In A Recession How To Avoid Being “Price Shopped” ------ In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed out on 2. How you market and communicate to patients when money is tight (during the recession) Why are they both so important? Well, the chances are you have used up some (if not all) of your cash reserves just trying to survive the INITIAL Covid-19 crisis. Which is why I have been rolling out “free tips” over the past week on my social media channels to help you recoup cash and market when times are tough… Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.
8/17/202014 minutes, 44 seconds
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How To Stop Drop-Offs With One Simple Question : Flashback Friday | Episode 371

On this special “flashback Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I am is training my pt staff on how to stop drop offs with just one simple question. In England (where my 4 clinics are) the most common reason people drop off is the go into the free NHS system, where they believe they will get equal, or better care. You may have this issue in your clinic when you get “price shopped” or if you are cash based, this podcast will help you handle these pesky drop off clients. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/14/202013 minutes, 18 seconds
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How To Build The Most Important Asset Of Your Online Business : Online Income Explosion | Episode 370

In today’s podcast we are taking an inside look at the first module of my “Online Income Explosion” course once more! In this behind the scenes episode we will be talking about: - The most important part of your online business - How I made a massive mistake during this process (And how you can learn from it) - And the exact way we grow this part inside Paul Gough Media --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/12/202022 minutes, 9 seconds
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Why You Can't Fall In Love With Real Estate : Business Lessons | Episode 369

Today we will be tuning into one of my group coaching calls that happened back in February. A business owner came on to ask me about buying a new building Although you may think this is great for future growth while eventually saving money on rent, there may be a better solution to using this building than his own use. Listen to this episode to find out I have benefited from renting certain clinics over owning the property. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/10/202013 minutes, 38 seconds
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Marketing Tips For Your New Online Course : Online Income Explosion | Episode 368

In today’s “behind the scenes” look at my Online Program, Income Explosion begins with a business owner looking for clarity on involving his staff in the creation of his online course I explain why I would not do it in the media business, and how excluding your staff will actually market your program in the long run. He follows this up with a question about the types of free reports leads would receive. This is the last bit of free content I’m putting out. So if you have enjoyed the last 4 episodes and this one as well, it’s best for you to get access to this FULL module. Head to PaulGough.Com/Online-Program Once you join, we will send you the replay from this strategy module, and the live tech support module with our head of marketing Amy. And you will be added to our private facebook group where you can get feedback on your course, landing pages, and support creating your email campaigns when you are ready to launch! Register here to create your own online program here - PaulGough.Com/Online-Program ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/7/202011 minutes, 6 seconds
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Here’s How You ACTUALLY Sell An Online Program: Online Income Explosion | Episode 367

In today podcast we are taking another “behind the scenes” look at my “Online Income Explosion” Course. Tune into this episode to hear: - Why People will always buy from you. (And it’s not because of the price or course content) - Easy ways you can add value to your target audience - And how you can stretch content out into multiple mediums to boost program sales. If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/6/202012 minutes, 38 seconds
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The First Step To Selling An Online Program : Online Income Explosion | Episode 366

In today’s inside look at my “Online Income Explosion” program we are coving more amazing content from our first module last week! Tune in to hear me talk about the importance of the group itself, the stages the course will be following until it’s completion, and a quick, actionable tip you can take to 10X the profit in your online business. Sign up for my “Online Income Explosion” Course HERE --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/5/202025 minutes, 3 seconds
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How To Grow Your Business And Revenue With An Online Program : Online Income Explosion | Episode 365

As we continue this week of exclusive content from my first module of my “Online Income Explosion” course you will be hearing how easy it actually is to grow your business and revenue with an online program. At the start of this podcast I answer a question from one of the course students about how they could convert a product they are currently giving away for free, into a paid, multi-level program. With the last question that is asked on this podcast based on how you can grow your list around the world and outside the walls of your brick and mortar clinic. To register, head to: www.paulgough.com/online-program When you do, we will send you a copy of the replays you missed and we'll get you added to the Private Facebook group to get your questions answered. Next class begins Thursday August  6th at 12pm EST. See you there! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/4/202013 minutes, 37 seconds
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How to Make Your Online Program A Reality : Online Income Explosion | Episode 364

Today, I have a very special episode for you. Last week I launched my “Online Income Explosion” program. Which essentially, is an online course that teaches you how to make an online course. Tune in to hear me talk about what selling my FIRST EVER online program, how it has changed my life, and what I plan on teaching private practice owners just like you over the span of these next few weeks. We have 71 different health care experts in one program - all have different knowledge and expertise ranging from "Pilates" to "Nutrition", "Low back pain experts" and fitness experts... and they have paired up to create online programs together. To register, head to: www.paulgough.com/online-program When you do, we will send you a copy of the replays you missed and we'll get you added to the Private Facebook group to get your questions answered. Next class begins Thursday August  6th at 12pm EST. See you there! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
8/3/202016 minutes, 4 seconds
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Dealing With Obstructive Patients & Telling Staff What They Need To Hear : Flashback Friday | Episode 363

For today's special "Flashback Friday" you will be tuning into an old episode of the Paul Gough Physio Rooms show where you will be tuning in to a staff training session with myself and my team talking all about the MINDSET, STRENGTH - and BALLS - it takes to deal with those one or two “obstructive” physical therapy patients we all seem to pick up from time to time. Ever since I implemented this, I’ve been more successful since because it means my physio staff have more time and energy to serve the right patients, BETTER! If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/31/202019 minutes, 20 seconds
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How Do I Confidently Open A New Business or Second Location? : PT Marketing Tips | Episode 362

In this podcast my team has dug into the PG Archives to pull a snippet from one of my old “New Patient Accelerator” Courses. In this episode I am asked by one of the students if she should “scrap” her first business and move it to a new location. Tune in as I cover how this is easier than you may think, how other members of my community did the same thing and made 3x the profit, and what I would do to “restart” if all of my business’ got shut down tomorrow. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/29/202023 minutes, 41 seconds
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Is My Newest Hire Going To Free Up My Time, Or Take More Of It? : Hiring Solution | Episode 361

For today’s episode, we will be tuning into a mastermind group call that happened after my New Orleans event last spring. During the Question and answer session a business owner asks me about how she should structure the new General Manager Role in her clinic. This sparks a conversation about how the business owner can save her time by coaching her staff effectively, the differences between coaching and “telling” staff what to do, and what the critical KPIs should be for a general manager in your clinic. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/22/202013 minutes, 57 seconds
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How To Hire Smarter After The Pandemic : Hiring Solution | Episode 360

In this podcast we take a question from a member within our community who was ready to hire a new front desk staff member back in June. As the conversation unfolds we cover: - Hiring and on-boarding staff during and after the current pandemic - Strategically hiring so the business can still run efficiently - How you can “Hire Up” to get an amazing candidate - And How you can avoid “falling in love” with a new hire too quickly If you like this podcast and want access to me “Cash Club” Coaching Program for just $1, head to PtProfitAcademy.Com/Cash-Club In this program you we share with you the marketing and mindset strategies that have helped our most successful of members to six figure profit margins – some of them now running million dollar plus practices. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/20/202019 minutes, 29 seconds
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How WEAVE has Transformed The Way PT’s Answer Their Phone… | Episode 359

In this special episode of the Podcast, we have Baylee Jensen from Weave Communications joining us. Weave has been in our community throughout 2020 and has played a huge part in the success for business owners around the world. During the episode you will hear us cover: 1. The common mistakes that happen on the front desk when answering the phone. 2. The new technology Weave ha added to help PTs 3. How they can consolidate your services in your business, making your staff more efficient. (Such as texting, call recording and faxing) If you want to contact Weave you can at: Weave’s Website is - www.getweave.com You can call WEAVE at -  888-579-5668 You Contact Baylee Directly at - [email protected] Remember to mention that you heard of WEAVE from this podcast to get your special rate! If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/9/202031 minutes, 2 seconds
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“How Do I Make Better Decisions As A Leader?” : Live From Stage | Episode 358

For today’s podcast, you will be tuning in to a segment as I am “Live From Stage” during my big event last summer. In this segment I cover the “Decision Making Matrix” that I use to help members of my community… This exercise is here to help you decide whether you need to be more of a driver in your clinic, or if it’s better to step back and give up some control. I hope you enjoy! If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/8/202021 minutes, 42 seconds
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Having Trouble Staying Positive Right Now? Listen To This Podcast : Candid Conversations Episode 357

In today's podcast, you will be tuning into an old coaching call from my most recent "New Patient Accelerator Program" where, Three months ago, the whole world was starting to change into this "new environment" known as the "pandemic" for business owners just like you. While I wrap this call up, I offer a dose of positivity for the students I taught... letting them know that they are still the ones that control the environment they are in, how he has done this in his personal life, and how they could ultimately control the chaos that was bound to happen. This is a quick jolt of positivity I think everyone can benefit from, so if you like this episode, share it out with someone you know. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/7/202011 minutes
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"Trust In The Marketing Process And Never Take Rejection Personally” : Flashback Friday | Episode 356

On this Flashback Friday podcast we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me train my staff on the no.1 thing that either gets a physical therapy business the outcome they want... Or loses out on opportunity altogether: Reacting vs. Anticipating when it comes to the different scenarios we face daily in the clinic. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… You can watch this episode of the Paul Gough Physio Rooms Show here - https://youtu.be/gJ1AgiW2rfk ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
7/3/202011 minutes, 50 seconds
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Here’s Three Podcasts That Will Help You Battle The Coming Recession : Content Mashup | Episode 355

For today’s podcast episode you will be tuning into a “Mash-Up” episode where my team has pulled out three of our top performing podcasts out for your listening enjoyment! In this episode you will hear me answer three HUGE questions, which are: 1. How To Get Your Team On Board 2. How To Handle The Dreaded “Insurance Question” 3. And Why You SHOULD Market Around Other Clinics If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/30/20201 hour, 20 minutes, 31 seconds
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In Order Of Importance, What To Focus On In The Next 3 Months | What’s On My Mind : Episode 354

In this one I talk you through what I believe to be the TOP 3 most important things you should focus on in the coming 3 months as the effects of coronavirus linger… What you might be surprised to learn is that MARKETING isn’t number 1… Enjoy the show, and get your accompanying Free “Cash Survival” guide at www.paulgough.com/cash If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/29/202036 minutes, 10 seconds
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How To Give Your Secretary A Double Shot Of Confidence : PGPR 014 | Flashback Friday | Episode 353

On this Flashback Friday episode we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me with my front desk staff working on improving the way they interact with all of the physical therapy patients and prospects.  The reason why I stress this so much in my clinics is because what happens out front - at the beginning of the relationship with his clinics - is the most impactful part of the business. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/26/202016 minutes, 18 seconds
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Here’s A Marketing Strategy That Will Last Forever. : Recession Proof Your Clinic | Episode 352

Today’s podcast starts as I am wrapping up a weekly progress call with my worldwide community of business owners. At the last second, one member chimes in to get clarity about the strategy of mailing marketing material to potential patients. Tune in to hear how we talk through how he can figure out how to perfect his timing, the structure of it, and who he should target. This is a method I use in my four clinics back in England, and if you take the time to implement it today, you will see some huge benefits over time! If you like this podcast and want to make your clinic a marketing machine in the coming recession, I just announced my "Chamber Of Marketing And Cash Getting Secrets" Event. On this live 2-day seminar I am turning my house into a virtual "hogwarts" to teach you the spells to get cash, keep cash, and avoid the coming financial crisis. There's only 35 seats available so you don't want to miss this! To learn the magic behind avoiding the coming recession, head to PaulsBigEvent.com ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/25/202010 minutes, 30 seconds
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Do You Offer Services Other Than PT? Listen To This For A Marketing Tip. : Recession Proofing Your Clinic | Episode 351

For today’s podcast my team has pulled out a snippet from an old call, dedicated to helping you market your services OTHER than PT. At the time of this recording, one of the members of my community came on to tell me about his recent Massage Therapist hire, while asking me how he should market this “new service” he is offering. While leaning into this, I help position his marketing message for each potential patient that is searching for massage therapy, while still generating leads for the physio side of his business. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/23/202012 minutes, 37 seconds
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“How To Handle Un-Common Objections From Patients” : Front Desk Superstars | Episode 350

Today’s podcast is featuring my sales coach, Barry, and his weekly “Front Desk Superstars” Program. On a past call a clinic owner came on to explain an issue where a potential patient came in without a referral. He didn’t like that he was “required” to get one from his doctor, despite it only taking 10 minutes online! Barry helps the business owner find a solution quick and easily, using the principles that have been repeated time after time on this podcast. If you like this podcast and want to make your clinic a cash generating machine, Paul has just announced his  brand new live 2-day seminar dedicated to helping you get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/22/202010 minutes, 28 seconds
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How To Handle Difficult Front Desk Situations : PGPR 013 | Flashback Friday Episode 349

On this episode you will here me as I’m in the “trenches” working one-on-one with our newest front desk person.  I talk about how to “authoritatively” (…and lovingly), handle some of the more difficult front desk interactions that she’s going to have to deal with as we grow my physio therapy business If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to our amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/19/202025 minutes, 49 seconds
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Here's Why Cash Really Is King In Your Clinic : Recession Proof Your Business | Episode 348

In today’s podcast episode you will hear why getting and managing cash is so important in the next few months, where I have seen business’ make the mistake of not having enough cash, and how Apple has become the richest company in the world by managing their cash flow. If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you  get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also,as a special gift to our amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/18/202010 minutes, 50 seconds
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My “8 Quick Tips” To Recoup The Cash In Your Clinic : Recession Proof Your Clinic | Episode 347

In this podcast you will be listening to these 8 “cash saving tips” to help you for the coming recession… you don’t want to miss this episode In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed out on 2. How you market and communicate to patients when money is tight (during the recession) Why are they both so important? Well, the chances are you have used up some (if not all) of your cash reserves just trying to survive the INITIAL Covid-19 crisis. Which is why I have been rolling out “free tips” over the past week on my social media channels to help you recoup cash and market when times are tough… Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.
6/16/202032 minutes, 31 seconds
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“Why Some Patients Resist Paying For Treatment (Even If They Need It)” PGPR 012 : Flashback Friday | Episode 346

For today’s podcast my team has gone into our archives and pulled out an old episode of my “Paul Gough Physio Rooms Show”. Tune in as  I teach my newest member of staff the reason why some patients RESIST paying for physical therapy treatment - even though it's so obvious that they need it. The reasons why might surprise you... If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/12/202017 minutes, 40 seconds
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“How Do I Maintain Staff Expectations Without being an A-Hole?” : Covid-19 Tips For PTs | Episode 345

Have you noticed that your staff might be “slipping up” since the pandemic started? Are you looking for an easy way to get them back on track without being too hard on them? Last week, one of the members in my community of business owners had the same issue. Between adjusting to the chaos that was the start of Covid-19, a lack of on boarding for new staff, and wanting to avoid being too tough on her team, she had the same issues. Tune in to hear how I help the business owner in need with some actionable tips you can use today. If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/10/202020 minutes, 10 seconds
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Recession Proofing Your Clinic : Here’s The Top Videos From The Last Month : Mashup-Monday | Episode 344

For Today’s Podcast Episode we have this months edition of “Mash-Up Monday” for you. You will be tuning into the most watched videos from the past month. The questions that are answered on this podcast are: Am I Expecting Too Much From My Staff? Are Your Staff Trying To Grow? Here’s How You Can Really Use Your Time Wisely In A Crisis “Paul, When Is It A Smart Time To Hire?” My First Tip To Overcome The Coming Recession When you’re done with this episode and want to watch these videos that are loaded with free information, click here - youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ/videos ------------ If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/8/202020 minutes, 45 seconds
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“How Do You Get Referrals Without Incentivizing Patients” PGPR 011 : Flashback Friday Episode 343

For today’s podcast, we will be listening to an old episode of my “Paul Gough Physio Rooms Show” were I explain how easy it is to get people to talk about you and your Physical Therapy clinic... The strategy I use at the Paul Gough Physio Rooms to turn online leads from Facebook into paying patients, FAST… And why you need to start creating client testimonials, and the real power of them... If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/5/202018 minutes, 46 seconds
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“My Clinic Made It Through The Pandemic, Now What?” : Recession Proofing Your Business | Episode 342

For today’s podcast, you will be listening to a behind the scenes snippet from a recent group call. In the beginning of this podcast you will have a business owner ask me “what’s next?” In the past few months he and his team have worked extremely hard to get through the recent pandemic, and now they are able to see the light at the end of the tunnel… With his main priority being that he prepares the team to continue to exceed the expectations of his patients. I explain that it is important to know that your patients will adjust at their own pace, and when each person finally makes the decision to come back to your clinic, you will need this one distinct offering that will set you apart from the competition… If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/4/202019 minutes, 46 seconds
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“How Do I Position My Digital Courses/ Seminars?” : Recession Proofing Your Business | Episode 341

On today’s episode we are answering a question from a member in our community that wanted to know how she can grow her digital mentorships / courses. She is having problems with getting her online webinars filled up, and is feeling too “salesy” during her process of trying to get new paying clients. I explain how I have overcome this headache, while still focusing on speeding up someone’s decision to hire me. If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/3/202012 minutes, 30 seconds
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“Is Now A Good Time To Invest In Real Estate?” : Strategic Planning | Episode 340

For today, we have another great podcast about that "amazing opportunity" that has probably popped up in whichever town you are living in... you guess it, this one is about investing in property and if now is the "right time to do it" Besides running a physio biz and global media company, I also been investing in property and have learned tons of lessons from acquiring multiple properties over time which has taught me valuable lessons in this business as well… If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge-watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/2/202020 minutes, 24 seconds
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Where Should I Be Investing My Time And Money Right Now? : Mindset Shift | Episode 339

For today's episode, you will be tuning into last weeks group "cash club call" where I am asked from one of the members in my community how he should be planning for the rest of the financial year. He is currently in an economy that isn't hurting right now, his business and lifestyle have not been that affected yet, so he isn't sure if he should be concerned for a looming recession, or planning for the future as he would have originally.  Once investing in property finally comes up, and you will hear me go off like a rocket with my own lessons I have learned about making decisions about this and how they affected my life forever... If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge-watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
6/1/202019 minutes, 52 seconds
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“Why Incentivizing Referrals With $10 Gift Cards Is Bad For Business ” : Flashback Friday | Ep 338

Today’s podcast is a "Flashback Friday" special, where you will be tuning into an old episode of my Paul Gough Physio Rooms show. In this one you will be hearing why my answer is "NO" when it comes to incentivizing past patients for referrals, The is also a behind the scenes staff training where I cover how my team can help patients people feel MORE confident FASTER about making the decision to come and see them at the Paul Gough Physio Rooms. You can watch this video on my YouTube Channel - https://www.youtube.com/watch?v=1VnQgr6Wd8A&list=PLUaktxl4sCcA7ONYRrEMJqkLSsiA_SBao&index=51 If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/29/202015 minutes, 29 seconds
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“How Do I Raise My Rates Without Client Push-back?” : Recoup Your Cash | Episode 337

Today we are covering a topic every business owner loves, and that’s raising your rates. In this podcast you will be listening to one of my monthly “Cash Club” group coaching calls. On this episode you will hear a member of our community rave about his new price rise and how he confidently did it with the help of my Accelerator Program. The only issue he is having is with a few long time clients that feel like they should stay at the old rate. This problem is common in pt clinics around the world, I help everyone realize this while providing a great solution for those “stubborn clients” and why you NEED to raise your prices to grow your business. If you want to try my “Cash Club Program” and get $2000 worth of marketing material for just $1, head to ptprofitacademy.com/cash-club If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/28/202017 minutes, 38 seconds
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“How Do I Validate My Decisions As A Business Owner?” : UK Mastermind | Episode 336

On todays podcast you will be listening into a behind the scenes look into my recent virtual UK Mastermind, where a business owner hoped on and asked me how he could make the best changes in his clinic. I help clear up his uncertainty about how he should approach his staff with the new changes. I then re-enforce the importance of planning, and how a good planning session could be more valuable than taking action 24-7. If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/27/202022 minutes, 53 seconds
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“Why Patients Value A “Hairdresser” More Than Physical Therapy” 009: Flashback Friday | Episode 335

On today’s “Flash-Back Friday” edition of the podcast, you will be listening to an old episode of our “Paul Gough Physio Rooms” show. In this episode you will hear me talk about why patients cancel Physical Therapy appointments to go to the hairdresser instead (and what to say about it),…..  why “words” are the most important thing we can use to get people to say ‘yes’ to paying for Physical Therapy, and why clinic owners need to play the LONG GAME with patients for huge success… If you want to watch this video instead of just listening to it, CLICK HERE - youtube.com/watch?v=FoJNNnk6PIY&list=PLUaktxl4sCcA7ONYRrEMJqkLSsiA_SBao&index=52 One more thing, If you want to watch this video, along with other free videos to help increase your clinics profit, subscribe to our Channel While you are there. There is hundreds of hours of free content I have created to help you understand why patients are dropping off, why patients object to your prices, and how to handle the “do you take my insurance” conversation… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/22/202018 minutes, 14 seconds
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"How Do I Stop Making The Wrong Decisions?" : Mindset Shift | Episode 334

On today’s podcast you will be listening in to an exclusive snippet of my most recent mastermind call where I answer questions from business owners around the world. In the beginning of this podcast I help fellow business owners understand how they are not alone with the problems they are facing, and a great way to make better decisions moving forward. Halfway through this call I was asked by a member about hiring and keeping staff on-board. So, if you have hired any new staff recently and are feeling a sense of guilt or saying to yourself “how can I fulfill my obligations to this person” you are not alone… If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/21/202022 minutes, 26 seconds
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Covid : 19 – “How Do I Overcome The Money Objection”? : Episode 333

In today’s podcast you will be tuning in to one of our first “Front Desk Superstars” calls. Back in April, we had a member from out community come on and ask how he could convert patients better on the first phone call. He understands the importance of being sensitive when money is tight, but he wants to make sure that he can still help as many patients as possible Barry answers this question first, explaining the traditional sales strategy of how you need to sell them the outcome they want. About half way into this episode you will hear me explain a concept I learned from an FBI negotiator that “goes against everything he I have taught” so make sure you turn this part up LOUD. If you like this podcast, I have one favor to ask you. Please share this podcast with one other business owner that you know would benefit from content just like this. Also, give us a follow on social media by searching @ThePaulGough ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/20/202018 minutes, 39 seconds
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Covid – 19 | “How Do I Handle Pushback About Opening My Clinic?” | Episode 332

In today’s podcast my team has pulled out a great segment from an old group coaching session. While working through the groups problems together I had a business owner ask me “how do I handle a situation where a client is giving me push-back for staying open? I explain to her why she can’t be concerned with her patients feedback, balancing each decision she makes, and why each decision that is made in the world, everyone will have a different view on it. Tomorrow my “How To Recoup The Cash You’ve Missed Out On” Seminar is happening! It starts at 11:00 AM EST and is going until 3:00 PM. If you want to end 2020 strong and have a strong marketing message for the coming recession, head to PaulGough.Com/Training to claim one of the last seats I have left. Here is the audio I mentioned on this podcast “Your Feedback is Irrelevant” – Howard Stern ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/15/202012 minutes, 10 seconds
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“How Do I Balance My Life As A Business Owner?” : Mindset Shift | Episode 331

In today’s podcast you will be tuning in to one of my Mindset calls from last month. Where there was a business owner that came on and candidly asked “how do I find the middle ground in my life and business?” I lean into this question while explaining, what the “middle ground” is in most scenarios, accepting who you are as a business owner, and the steps I took to get prepared for the COVID-19 Pandemic in my personal life. This is a great segment we have for you today so if you like it, share it with a fellow business owner that needs to hear this as well. If you want to recoup the cash you have missed out on due to Covid-19, head to Paulgough.com/training to join my “How To Recoup The Cash You Missed Out On Seminar” where I’m giving the attendees 4 hours of fresh content to help people like you. If you need to find out what the four money generating strategies are to recoup the income you’ve lost in 2020, then this seminar is for you. It’s happening this Saturday at 11am Eastern and there are less than 10 seats left…. So head to Paulgough.com/training to reserve your spot now! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/14/202014 minutes, 16 seconds
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"I'm Ready To Re-Open My Clinic.... What Should I Do?" : Strategic Planning | Episode 330

For today’s podcast you will be listening to last weeks mastermind call when a member of our community asked me about how she should re-open her clinic and what the appropriate steps would be to add staff back onto payroll. Tune in as I explain the importance of a gameplan, working in increments, and staying flexible and being able to pivot when your plans change. My “How to recoup the cash you’ve missed out on” seminar is filling up quick. Join here – PaulGough.com/Training It’s happening this weekend, May 16th at 11 am Eastern. I am covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. There is less than 30 seats left of the original 100, so if you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/13/202015 minutes, 58 seconds
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"How do we make The Covid-19 Situation worse?" : Strategic Planning | Episode 329

Today, you will be listening into one of our mastermind calls I had two weeks ago. During the call I asked my community “How could you possibly make this situation worse?”. Clinic owners from around the world chime in with what they think they need to avoid, after a lot of great input I decided to ask “How will you do better in the second half of the year?” How do you do better during the second half of the year you may ask? Well you need to listen to this podcast to find out but some key points that are covered include: 1. Getting off your rear end and putting in the work 2. Stay Positive 3. Start Early My “How to recoup the cash you’ve missed out on” seminar is filling up quick. It’s happening this weekend, May 16th at 11 am Eastern. I’m covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. If you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. We are keeping this seminar capped at 100 people so don’t wait to long to sign up! ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/12/202012 minutes, 27 seconds
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"Help! Why Do I Feel Guilty Charging My Clients?" : Mindset Shift | Episode 328

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I have noticed that there is more money available today than ever before. While you’re still here I want you let you know that I’m hosting my “How to recoup the cash you’ve missed out on” seminar this weekend, May 16th at 11 am Eastern. Where I will be covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. If you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. We are keeping this seminar capped at 100 people so don’t wait to long to sign up! ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/11/202019 minutes, 52 seconds
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Covid-19: How To RECOUP The Cash You’ve Missed Out On (Live training invite) | Episode 327

This is a special announcement to my most committed clinic owners… I am hosting a GLOBAL SEMINAR for 100 people on Saturday May 16th at 11am-3pm EST. The seminar is titled: Covid-19: How to RECOUP the Cash You’ve missed out on (PLUS, how to market to patients in a recession). Register here: www.paulgough.com/training Join me for FOUR HOURS of learning how to recoup your cash and how to market to patients when money is tight. It’s for just 100 people and it is first come first seated. There will be no repeat and no footage placed on the podcast or on YouTube so please register for your seat NOW. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/8/202013 minutes, 59 seconds
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How Do I Work Around The Problems In My Business? : UK Mastermind | Episode 326

Today, you will be tuning into a behind the scenes look at my most recent Virtual UK mastermind where I went off on one of my classic rants. I was fired up about how people are stuck with the same problems, how they lack the ability to solve them, and common problems I have encountered building my own physio clinics. If you like this podcast and want your questions about telehealth answered, go to PaulGough.com/Telehealth to join our “Telehealth, Income Explosion” course today. When joining, you will get access to all of the replays and information from past calls, and access to our next live call, tomorrow May 7th. Enrollment or the course ends today! So if you want to stop the loss of income in your clinic, head to PaulGough.com/Telehealth before it’s too late ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/6/202012 minutes, 1 second
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Will there be a recession? : What’s On My Mind | Episode 325

In this one I answer a question that everyone is asking me right now about the future of the economy – plus, I share some of the lessons I’ve learned about myself (…and there’s a little mention to the idiots who like to troll each other on Facebook hoping desperately to be right, even when being right still means it doesn’t end well for anyone…). Enjoy the show. Tomorrow is the LAST day to enroll in my “Telehealth, Income Explosion” course… If you want to start offering digital sessions with your practice and stop the loss of income, head to PaulGough.com/Telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/5/202038 minutes, 39 seconds
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Telehealth : Here's The Top Telehealth Videos From The Last Month : Mashup Monday | Episode 324

In today’s podcast you will be tuning into a “mashup Monday” where my team has taken the top videos and bunched them into one podcast. During this mashup Monday you will be tuning into four of our top video shorts from the last month. The topics covered include: What to do after you get your first telehealth patient How to make sure your telehealth patients pay you Why you need to continue to convert now leads And why I think PT is more valuable now than ever. You can watch these videos here: “I Just Got My First Telehealth Patient, Now What?” youtube.com/watch?v=sCfjACYwB3k&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=126 “ Quit Worrying About How Telehealth Patients Will Pay You“ youtube.com/watch?v=HAl3yQf68YM&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=128 “ If You Don't Focus On Converting New Leads, Your Business Will Be Dead“youtube.com/watch?v=Gry-TTZEa38&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=138 Here's Why You Can Still Raise Your Rates Today“ youtube.com/watch?v=1P7gImFz0iI&t=3s ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/4/202011 minutes, 20 seconds
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Quit asking me “When Should I Start My Book?” : Paul On Fire | Episode 323

In this podcast episode you will hear me “on fire”  as a member from my community ask “when is it the right time to start my book?”  I recall the experience of writing my first book, the distractions I encountered, and the method I use to complete one project after another. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
5/1/202011 minutes, 58 seconds
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Telehealth: “What Can I Do To Make The Next 30 Days a Success For My Business?” | Episode 322

For today’s podcast episode you will be tuning into an exclusive snippet from yesterday’s Mastermind call. As the question and answer session starts, a member from the community jumps on to explain the benefits she’s had from prioritizing a thinking time. You will hear us discuss how to block out criticism from your peers for focusing on your business, why you need to block out this time to grow your business, and how this practice has helped me on my journey as a business owner. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, join now to stop the loss of income you are feeling in your business! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/30/20209 minutes, 34 seconds
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Telehealth: “How Do I Convert Stubborn Patients To Telehealth?” | Episode 321

Today's podcast episode is great for anyone that is having trouble with the "driver like patient" that only want's to use their insurance for their treatment. On last weeks "Front Desk Superstars" training call, our Sales trainer Barry was asked "How do I convert a defensive lead" by one of the members in our community. Barry answers the question with a few simple tips, with the first one revolving all around providing a patient with a choice for the outcome of treatment. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/29/202010 minutes, 15 seconds
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Telehealth: “How Do I Stay Positive Right Now?” | Episode 320

On this podcast you will be tuning into my Mindset Call from last week with coach Anil Gupta. During this behind the scenes audio you will hear myself and Anil discuss: How you can stay focused on the important tasks in your day to day life, Why your mission, purpose and passion are important, And how you can overcome any resistance in your life. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/28/202010 minutes, 48 seconds
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Telehealth: Are You Focusing Your Energy On The Wrong Things? | Episode 319

On this podcast you will be tuning into our Mindset Call from last week with coach Anil Gupta. We discuss the importance of avoiding self-sabotage, why you decide to help people, and the importance of monitoring what you surround yourself with daily. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/27/202015 minutes, 48 seconds
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Telehealth: How Do I Sell Telehealth To A Cold Lead? | Episode 318

On Today’s episode you will be listening to an interview that took place on a previous “Telehealth, Income Explosion” seminar. In this “behind the scenes” audio you will be tuning in as a business owner in our community shares her wins with converting both new, and past patients over to her new telehealth model. This has allowed her to stay open in this crazy time and continue to support a full staff. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/24/202014 minutes, 45 seconds
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Telehealth : “Why won’t my patients answer the phone right now?” | Episode 317

In this episode, we will be tuning in to last weeks “Front Desk Superstars” call where a staff member from our community expressed the current frustrations she is having with contacting patients over the phone. Both Myself and Barry tackle this problem head first, explaining why people aren’t currently answering the phone, different ways to reach your patients, and ultimately how you can get your patients to call you back. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/23/202011 minutes, 15 seconds
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Telehealth: “How Do I Handle The ‘I’m Out Of Money’ Conversation?” | Episode 316

For today’s episode you will be getting a “behind the scenes” look at our Front Desk Superstars program. Where in this course led by our Staff Trainer, Barry, he is asked two great questions. The first question asked by a front desk staff member is “how do we know if Telehealth or In person treatment is right for each patient?” The follow up question to this is great, Barry is asked how they should handle the “I’m out of money” conversation with a patient that has recently transitioned to Telehealth and is at risk of dropping off…. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/22/202014 minutes, 43 seconds
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Why Do You Struggle To Take Action On Things You’ve Learned?: Mindset Shift | Episode 315

For today’s podcast episode you will be tuning into last weeks “mindset call”. Where one of our business owners in the community came on for the last question and mentioned how he was going to conferences to help his personal growth, but he couldn’t effectively implement the new routines in his daily life. Myself and mindset guru Anil Gupta tackle this question together, from relating with personal stories about events just like these discussed.  Turn it up loud when I weigh in with the phrase from “one of the most impactful books I have ever read” and how I have used this to structure my life, how I manage my time, and my conversations with close friends and family. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/21/202015 minutes, 12 seconds
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For UK/EU Physio Clinic Owners - Join Me For A Virtual 2-Day Meeting (April 27-28th) | Episode 314

This podcast is specifically for our UK/EU clinic owners… It is your invitation to join me for TWO FULL days of virtual Masterminding where I’ll be sharing my clinics strategies for serving the upcoming recession and staying profitable during the financial chaos that is looming. All of the details are here: www.paulgough.com/virtual If you want to spend two days with 35 very successful clinic owners to find out what we’re all doing to protect our businesses, this is for you. Go here: www.paulgough.com/virtual ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/20/202011 minutes, 34 seconds
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Telehealth : It All Makes Sense Now | Episode 313

Today’s podcast is coming hot off of last nights third live seminar with another of the world’s leading Telehealth experts. Listen in as I talk about his VERY FIRST telehealth session and how to help patients who are skeptical about doing telehealth with you - so be sure to listen to the end. If you like this podcast and want access to this whole call, as well as our “Telehealth, Income Explosion” Course, to protect your business from coronavirus and the months of chaos ahead head over to: www.paulgough.com/telehealth to join today! Our next live Telehealth seminar is next Thursday, April 23rd  at 5pm EST. Get instant access today at www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/17/20207 minutes, 11 seconds
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Stop Feeling Bad About Charging Your Patients : Mindset Shift | Episode 312

Today, you will be listening into the end of our live call with Mindset Coach Anil Gupta, where one of our coaching clients brought up a small issue that is in his business. His question was focused on giving out free sessions to people in need due to the current situation the world is in. Tune in as I give as few reasons why doing this can actually hurt your business, rather than help it. These topics include why giving things away compromises your business, and why independence is so important for your patients. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/16/202014 minutes, 22 seconds
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Telehealth | Asking Different Questions To Get A Different Outcome : Episode 311

In today’s podcast, you will be getting exclusive audio from yesterdays live “Front Desk Superstars” Seminar. Where, in the beginning of this call you will hear our sales trainer, Barry answer a question about how clinicians can easily convert their medicare patients to cash to help cover their telehealth sessions. Barry provides a good answer about how these patients might not be your ideal telehealth patients, and how you can use them to help your business. Shortly after, I jump in and explain how you need to change their perception of what telehealth PT really means to this population. This is great “Paul on fire” type moment, so make sure you turn this loud and share this episode with anyone that might enjoy it as well! If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/15/202023 minutes, 46 seconds
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Telehealth | What Is The Future Of Digital Health Care After “Covid-19”? : Episode 310

On today’s podcast episode, you will be listening in to the end our last live seminar with telehealth expert, Mark Milligan. I start this segment with the importance of mitigating risks right now, followed by my view on how telehealth will grow in the next few months. Make sure you listen to this whole ten minute segment to hear what I believe would be the best way to market your digital practice during this crazy time. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/14/202012 minutes, 12 seconds
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Telehealth | 10 Minutes With One Of The World’s Top Experts : Episode 309

In today’s podcast, you will be getting exclusive audio from last weeks live “Telehealth, Income Explosion” Seminar. On this call I had on Digital Healthcare Expert, Mark Milligan to teach our community “Implement Telehealth into your clinic with 10 easy steps”. During this opening segment, you will hear me ask “what is the number one question you get about telehealth?” so make sure you turn this episode up loud. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/13/202010 minutes, 38 seconds
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Telehealth | Why You Are Already An Expert : Episode 308

In this podcast you will be tuning in as I have digital healthcare expert Mark Milligan live with my "Telehealth, Income Explosion" students. This segment shows why you shouldn't be worried about all of the tactical "what to do" scenarios when getting started. In all honesty, you probably have already have a few telehealth sessions under your belt! To Join the course mentioned, head to paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/10/202012 minutes, 26 seconds
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Telehealth | “I Have Transitioned 90% Of My Patients To Virtual Sessions” : Episode 307

If you have been thinking “Is telehealth right for me?” Or, “How do I transition my past patients over to my new Telehealth Model” you are in luck this episode. Today, you will be tuning into the end our most recent call from our “Front Desk Superstars Program” where our staff member, Barry asked the students of the course “How is Telehealth going for you?” Listen closely for one student’s conversion trick and what he noticed is the way to convert his current patients at such a high percentage! Our next call is live tonight, at 5PM. To join the “Telehealth, Income Explosion” course head to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/9/202011 minutes, 55 seconds
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Telehealth | What If Staff Have Concerns Over How Much You Charge? : Episode 306

In this one I share some audio from our recent Telehealth Income Explosion Program where we taught 200+ clinic owners how to sell Telehealth to their existing patients… This one is more of a RANT as I explain to all of the staff on the call that now is not the time to be question the value of PT - not is the time to question your prices. It’s a perfect little pep talk for the front desk or staff PT of clinics who are hesitant to sell Telehealth PT because they don’ think patients will pay it. This is definitely on you will want to have your TEAM listen to. If you’re not in the Telehealth program yet, be sure to join us here now: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/8/202050 minutes, 55 seconds
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Telehealth | “Our First Patients Have Paid Us, What’s Next?” Episode 305

Today, we will be tuning into last weeks first call from our “Telehealth, Income Explosion” course. During this Q and A session with Telehealth Expert Juan Michelle Martin you will hear me ask questions related to the initial intake of your first few Telehealth clients, followed up by questions from some of the students in the course pertaining to: How to serve patients that are in different locations around the world And how to compete with larger providers of telehealth If you like this podcast and want access to this whole call, head to paulgough.com/telehealth to get access to it, I addition, I am personally writing email templates for you to send out to your new patients. Our next live telehealth seminar is this Thursday, April 9th, at 5pm. Join now to start saving any lost income your clinic might have felt in the past weeks Paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/7/202015 minutes, 39 seconds
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My Intimate Thoughts On the 3 Big Challenges Facing Clinic Owners Right Now | What’s On My Mind : Episode 304

As I watch this coronavirus situation unfold, it’s become apparent to me that there’s THREE specific challenges that we need to be managing as business owners. I discuss them all in-depth on this podcast. Details on the Telehealth Program are here: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/6/202037 minutes, 26 seconds
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Telehealth - What’s The Best Group of Patients to Target With Telehealth? | Episode 303

Last night we did the first of our Seminars that is showing PTs how to replace their lost income using Telehealth. We discussed how to get started, how to stay legal, what to charge and how to sell Telehealth for the same price as an in clinic visit. As well as that, we discusses what is the best group of patients to target with telehealth. In this podcast, I’ve pulled out some of the audio from the Q/A section with Juan Michelle Martin for you to learn from. Enrol in the program at: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
4/3/202029 minutes, 30 seconds
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My Own Physio Clinic Closed - here’s my PLAN | Episode 302

So last week I faced many clinic owners worst night mare - my clinic closed completely. It was not because the government stopped us or that people were staying away. We were experiencing a 20-25% reduction in appointments which although not ideal, was better than many in this situation. No, the reason we closed was because my staff had concerns over getting the virus and infecting vulnerable loved ones they obviously have to go back and live with every day. In that respect - it wasn’t my decision or the governments, it was my teams and I was fully behind their decision. We sat as a team last Monday (on a zoom call) and considered what we can do to continue to keep the company “open” and income coming in and the reality is that we didn’t have a plan B. We have been exposed as having no back up plan to our in-person visits and we are going to pay the price. We face the brutal reality of having no patients come through the doors for 3-6 months. That means ZERO income save for the monies owed to us by people (…that will be almost impossible to collect at this time). On this Podcast I share with you my PLAN for navigating the next few months without any CASH coming into my clinic. Details on the Telehealth Program: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/31/202043 minutes, 32 seconds
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What If Patients Stay Away For 6 Months? | Episode 301

On this one, I tackle everyone’s biggest fear head-on… What if patients stay away for up to 6 months because of coronavirus? How would you cope without any revenue? And, is there something you can do? The answer is yes, there IS more than one thing you can do and we’ll discuss it all on this podcast. Details of the New Telehealth Program mentioned on the Podcast are here: www.paulgough.com/telehealth. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, and hiring problems. Just head to paulgoughbooks.com to place your order, or email me at [email protected] and I’d love to help you grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/28/202041 minutes, 53 seconds
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How My Physio Team Runs Four Clinics : UK Mastermind | Episode 300

On this #Flashback Friday episode of The Paul Gough Audio Experience, my team pulled out a clip from an old UK Mastermind.  Tune in as my staff explains how in my clinic: They hire and on-board a new physio  The team best manages their time And how they handle potential drop-offs and reschedules. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, and hiring problems.  Just head to paulgoughbooks.com to place your order, or email me at [email protected] and I’d love to help you grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com
3/27/202024 minutes, 3 seconds
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Why Your Clinic Needs Pre-Eminence To Thrive : Staff Training With Volk PT Part 4 | Episode 299

In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it’s okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial. The end of this podcast contains a great “take-away” session with the staff and business owners where I elaborate on what they have learned, helping them (and you) gain clarity on the content we covered during this session. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com
3/23/20201 hour, 43 seconds
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When You Realize That You Can’t Help Everyone : Staff Training With Volk PT Part 3 | Episode 298

Today we begin the third part of my staff training session with Volk PT in Charlotte, North Carolina, there is loads of amazing content for you and your team. Turn this one up loud I a address: How you can battle skepticism in your clinic, Why it’s okay to realize you can’t help everyone, Why training your staff is so important, And a great way to book a potential patient from their discovery visit to prevent drop-offs. If you like this podcast, please do us a favor and leave a review on whichever platform you are listening on with how it has helped you, or, share it with someone you think might benefit from it just like you have so we can continue to help people just like you succeed in their business. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/20/202059 minutes, 50 seconds
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Tackling Common Objections In Your Clinic : Staff Training With Volk PT Part 2 | Episode 297

Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com
3/19/202038 minutes, 18 seconds
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Selling With Confidence And Authority: Staff Training With Volk PT Part 1 |Episode 296

Today we are starting a new staff training series for you as I am in Charlotte, North Carolina, with Volk PT. In this first hour of our session you will hear how you can use confidence and certainty to help improve your patient visit average and conversion rates. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/18/202056 minutes, 33 seconds
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"Your Qualifications Are Irrelevant" : Paul On Fire | Episode 295

In this one you will be tuning into a live call I had with my Accelerator student back in 2018. I was asked the question “should we be focusing more on promising the outcome to our patients instead of showing our credentials?” You will be able to hear quickly what my response is and why I am so passionate about it. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com
3/17/20207 minutes, 39 seconds
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How To Come Out Of the “Corona Virus” Pandemic With a Better, Stronger, More Profitable Private Practice | Episode 294

In this one I share my thoughts on what it takes to not just survive the corona viruses pandemic - but THRIVE because of it. Everything in life presents an opportunity and although you might not see it right now - this is one. There’s all sorts of options and opportunities opening up for you right now from how you use your time, to the type of marketing you use and how you get more in alignment with your team. All of the things that will last for YEARS after the next couple of weeks have past. Here’s a thought: some businesses are NOT being affected in the slightest right now - and some are more than they would like. Why is that? Corona is not discriminating against them or their area — it’s because of how the owners are THINKING about the situation and the ACTION they are taking. Over the next few weeks we’ll be dedicating more podcasts to how the owners in my Mastermind Community are thriving in this “turbulent” period so be sure to subscribe and share it with your private practice owner colleagues. P.S Here’s the link to the “Info First” Accelerator Program: www.AcceleratorNow.com ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com
3/16/202044 minutes, 25 seconds
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Corona Virus: A Live Call With Vicki In My Physio Business On How To Respond | Episode 293

In this one I take you to a LIVE call I held to day with Vicki in my office on how I want my team to RESPOND to the situation (not react like so many are doing!). We spoke about how to manage the team and their concerns… how to talk to clients tempted to cancel… and what to do to use the corona virus situation as a marketing strategy that benefits you. The biggest thing I can tell you is that HOW YOU RESPOND to the situation will determine how the virus affects you - not the actual virus. I am going to be doing a lot of podcasts on this subject over the coming 30 days so stay tuned in and be sure to subscribe. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/13/202031 minutes, 7 seconds
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Market What Patients Want, But Give Them What They Need 008: Flashback Friday | Episode 292

We are back to our regularly scheduled programming this week and are bringing you a new Flashback Friday episode where I explain the exact process I use at the Paul Gough Physio Rooms to convert people into cash-paying patients by using the “Golden Ticket” method. I also dive into the proper way to move people through your clinic without scaring them away and the importance of branding your PT business. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/13/202022 minutes, 15 seconds
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Are You Giving Too Many Free Sessions Away? : UK Mastermind | Episode 291

In this one we are heading back to my event in Dublin, Ireland where I am in a room full of PT Clinic owners from around the world. In this quick question and answer session you will hear me address my strategy on how you can convert more patients after giving them a free discovery visit. Followed by how you answer a patient’s questions, is more important than what you answer with, when you are uncertain of their outcome. If you like this podcast, follow me on Instagram, where I put pout daily visual content to help you grow your practice. Just search for @ThePaulGough to find me, you don’t want to miss out on what we are doing over there ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/12/202013 minutes, 9 seconds
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“Questions That Your Admin/Marketing Assistant Daren’t Ask You" (Live) : Candid Conversations | Episode 290

This one is a conversation I recorded at a recent Mastermind Event in New Orleans. It was in a room full of marketing assistants and front desk people who where at the event with their boss. I walked into the room and basically asked the question – “what questions can I answer for you that you DARE NOT ask your boss”… the conversation was amazing and I think you (…and your staff) will get a lot of value out of hearing me explain the answers to questions they daren’t bring up with their boss. Be sure to share this with ALL of your TEAM as I think they’ll be encouraged by the answers they’ll hear. P.S Next PG Event is UK April 27-28th and in the US, LA July 11-12. [email protected] tickets and eligibility information. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/11/202054 minutes, 15 seconds
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Your Top Picks From February : Mashup Monday | Episode 289

Your Top Picks From February : Mashup Monday | Episode 289 In today’s “Mashup- Monday” podcast you will be tuning in as we look back at the favorite videos shorts from last month. In each video we cover: Patients Drop Of When They Lose Sight Of This... How To Wow Your Patients With The First Phone Call Why I Love a Free First Session  My Strategy Behind Google Ads + Facebooks Ads  Why Disney Sweats The Small Stuff “Amy, If You Want To Be Perfect, We're Not Going To Get Along"   Here's How We Can Bring In 6-8 New Patients In A Week   If you like this podcast and want to watch each short above, click on the corresponding link, or you can head over to my YouTube Channel, “The Paul Gough” Where we put out content daily for you to enjoy. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/9/202029 minutes, 23 seconds
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Why The “D” In DPT Is Not Helping The PT Industry - 007: Throwback Thursday | Episode 288

On today's Throwback Thursday you will hear me explain why the “D” in “DPT” has no bearing on the way patients see you. You will also be able to listen in on one of my clinics staff training sessions where I talk about why cost is never truly the issue for new patients, what social media platforms you should be using for your clinic, and why in order to make the transition from PT to business owner you need to drop your ego… If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/5/202016 minutes, 15 seconds
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"There Is No Difference Between Life And Business" : Dublin Mastermind | Episode 287

Today, you will be tuning in to my Big Event Last Year in Dublin, Ireland, where I am wrapping up a session on leadership and how to help get the best out of yourself, and your team. In this open discussion I talk about how all people develop tendencies and problems at an early age, how these complications follow people for their life,  and how you can address these with your staff in a way to help them understand that what they are dealing with isn’t just a surface level issue. Followed up by the steps you can take to put your staff in a position to succeed as the leader in your business. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists’ grow their practice into money making machines, so if you need help with your marketing, sales issues, or with hiring world class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/4/202041 minutes, 9 seconds
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"Sometimes You Need To Look Backwards As an Entrepreneur" : UK Mastermind | Episode 286

In today’s podcast we are continuing from yesterday (episode 285) in one of my final sessions from my last UK mastermind in Hartlepool. In this question and answer session you will be tuning in as I answer questions pertaining to how to handle disgruntled staff, the importance of mitigating risks, and how to “call it tight” in your clinic to keep the standards at their peak. Followed by a brief “behind the scenes” look at the journey I have been on since I was 13 years old and how I got to the place I am at today. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/3/202044 minutes, 16 seconds
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Empowering Your Staff While Growing Your Practice: UK Mastermind | Episode 285

In today’s Podcast you will be tuning in to my most recent UK Mastermind Event in Hartlepool last December. In these first 35 minutes you will hear me explain the importance of coaching, the vision I have for my UK mastermind events, and the importance of a team that is aligned with your business is the quickest way for you to reach business success. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
3/2/202039 minutes, 9 seconds
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Would You Take A 6-Figure Pay Cut To Grow Your Business PGPR - 006: Flashback Friday | Episode 284

On today's Flashback Friday you will hear me talk about one crucial decision PT owners have to make to increase profits AND grow their business! You will also hear a highlight from one of my clinic staff training sessions and hear me explain the best way to handle conversations with people who want free services, how I pay my staff and increase staff loyalty PLUS my theory on why most Physical Therapists will never be successful… If you like this podcast and want to learn more, remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/28/202019 minutes, 12 seconds
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Prioritizing Your Problems To Build A Strong Business : Live From Stage | Episode 283

Today we are continuing the keynote I gave at SSPT LIVE back in 2017 in Tampa Florida (Part one is available on episode 282) In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I cover are: Understanding Why Problems Are Ok In Your Business How I Changed My Whole Business I Just One Summer And The Top 4 Systems You Need In Your Clinic If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/27/202028 minutes, 46 seconds
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"How The Worlds Most Effective PT Business Owners Think And Work" : Live From Stage | Episode 282

In today’s podcast you will be listening to the first half of a keynote I gave at SSPT LIVE back in 2017 in Tampa Florida. In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I covers are: Addressing your patients that say they are “too busy” for physical therapy How To Prioritize certain tasks in your practice Overcoming pushback on raising your prices And how to overcome your fear of not having the skills you think you need If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice.  ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/26/202037 minutes, 39 seconds
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Inside My First Ever Mastermind Event : Live From Stage | Episode 281

In today’s podcast, we have a real treat for you. The first hour from my first ever mastermind event back in 2017 in San Diego, California. You will be tuning in as I help business owners understand how crucial the decisions they make shape their business, how to train your staff to get you to where you want your business to grow, perfecting your follow-up process and much more. This event only had 35 business owners packed in a small room, but these principles remain the same to this day, before I am speaking in front of 100+ business owners from around the world in New Orleans next week! If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/25/20201 hour, 27 seconds
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If You’re Stuck, Is It Time To Hire? : What's On My Mind | Episode 280

In this one I talk about the two specific points in your business life cycle that when you reach you will need to hire - or accept that you will stay stuck.  Many try, but it’s a grave mistake to think that you can just keep growing without hiring… and it’s an even worse mistake to think that you can keep hiring the same “type” of people to get you past $500k in revenue and towards $1,000,000.  This is a revealing podcast episodes with many insights for those who have a “phobia” of hiring and have never considered the impact that has on their INABILITY to grow.  Let me also say CONGRATULATIONS to Nicole Laird of Hay’s County Physical Therapy and Wellness Kyle, Texas who is the inaugural winner of the “Review For Tickets” competition we ran. Nicole has won x 2 tickets to one of my big events in 2020. Great work Nicole. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/24/202029 minutes, 47 seconds
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How To Spot When It’s Time To Move Your Staff Out PGPR - 005: Flashback Friday | Episode 279

On today’s Flashback Friday you will hear me talk about why it’s crucial to get staff to buy into new scripts and procedures to help take your business to the next level, and if they don’t, what to do about it… you will also get another sneak peek into my clinic’s staff training plus a little lesson about the importance of self-confidence.  If you like this podcast, then you're in luck because it's your LAST CHANCE to win two free tickets to one of my Big Events in 2020. All you have to do is leave a review on whichever platform you are listening on to be entered. Furthermore, if you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of winning. Once you have done this, send a screenshot to my team at [email protected] or to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/21/202010 minutes, 47 seconds
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How To Grow Your PT Business Without Being Married To It, Part 2: Live From Stage | Episode 278

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. In this second part you will be tuning in as I explain why it is so important to have clarity on the vision you have for your business, and how to execute tasks that are necessary to bring your business to the next level. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEAWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at [email protected] to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/19/202017 minutes, 59 seconds
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How To Grow Your PT Business Without Being Married To It, Part 1 : Live From Stage | Episode 277

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. During this first part you will hear me explain why these three key components will help you get your business to the point where it is self-sufficient, giving you more time than ever before to make the critical decisions that will take it to the next tier of success. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEAWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at [email protected] to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/18/202021 minutes, 2 seconds
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“The Number 1 Skill Set Needed For Stunning Business Success” : Live From Stage | Episode 276

In today’s podcast my team has found an amazing clip of me speaking at SSPT LIVE! Back in 2017. While I am live from stage I cover the biggest skill set every business owner needs to have to achieve Stunning Business Success. Tune in as I cover: The fundamentals of communication Why you don’t need every skill and certification to be a great PT My marketing strategy in both business How to stop “stop price shopping” in your city Followed up by the 4 questions every business owner needs to answer to have a successful marketing plan If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at [email protected] to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/17/20201 hour, 21 minutes, 23 seconds
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"Physical Therapists Who Wrongly Copy Frank Kern and Kennedy" PGPR - 004 : Flashback Friday | Episode 275

On today's Flashback Friday you will be tuning into the fourth episode of my physio rooms show. On this episode I talk about physical therapy in-house clinic workshops and how to convert visitors into paying patients, another highlight from my clinic's weekly training sessions, (held each Wednesday!), why newspaper ads are a gold mine for your Physical Therapy clinic, and why your STORY is key to future success... If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at [email protected] to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/14/202015 minutes, 54 seconds
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"How To Disnify Your Business" With Vance Morris : Live From Stage | Episode 274

Today you will be listening as I am live from stage at ay my Big Event in Orlando with Vance Morris, former designer and operator at Chef Mickey’s in the Walt Disney World Contemporary Resort. We had the pleasure of having Vance visit us to fill us in on how our clients could DISNEY-FI their business’ to better serve their patients. In this episode you will hear how: Disney has found a way to spend 0 dollars on their marketing budget How one small gesture separates you from your competitors and allows you to charge higher prices Why you should look at Disney For ideas on how to improve your business And why the small details in your business matter so much. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at [email protected] to my producer at [email protected] ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/13/202038 minutes, 16 seconds
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"Building The Yellow Brick Road To OZ" : Inside Strategic Planning | Episode 273

On today's episode, we will be going behind the scenes of the first session of my Strategic planning event in celebration, Florida. Where had the opportunity to host this amazing day about how to operate business’ around the world. In this exclusive look you will hear: Why creating a plan is crucial to building the business you want to scale The Importance of raising your rates and how it will help you work smarter, not harder Why every number is important in your business Followed up by a question and answer session with the attendees of the event. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/12/20201 hour, 36 minutes, 38 seconds
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3 Lessons Learned From a Bankrupt Business Owner (plus, win tickets to a big PG Event) | Episode 272

In this one I share with you the three (painful!) lessons I took from a PT business owner who recently went into bankruptcy… You might think that a failing business has everything to do with “not getting enough patients” - but that was far from the truth. Listen in and take notes from the lessons, PLUS, learn about your chance to win x2 tickets to a big event I’m hosting in 2020. Thanks to producer Jake for the great idea. Listen to the instructions on the podcast and then to enter the competition, you will need to use this email address: [email protected] If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going.  ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/11/202036 minutes, 56 seconds
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Staff Training With ProSport Physio : Staff Training | Episode 271

In today's podcast you will be tuning in as I have a staff training session with PhysioSport in the UK. This session is after I had treatment in their clinic so I thought it would be a great time to help their team with any headaches they might have. Tune in as we cover : - Why you need to ask your patients the right questions to ensure their success. - Why certainty is so important when your patients make a decision - And how you can convert those stubborn patients that just want their free reports.  If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going.  Once you have left your review, email a screenshot to my team at [email protected] or to [email protected] to make sure it is accounted for.  ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/10/202055 minutes, 29 seconds
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 Goodbye Grovelling To Doctors PGPR - 003 : Flashback Friday | Episode 270

On today's Flashback Friday you will hear me discuss why the Physical Therapy Industry is getting stuck in the dark ages by STILL teaching how to suck up to doctors, the importance of a consistent and reliable nurture system, and why Physical Therapists are being DISRESPECTFUL to the people they should be serving, You will also get a little insight into my own clinic and how I train my awesome staff. If you like this podcast and want to find out how else I can help you and your clinic you can visit www.paulgough.com/books/ and check out my best selling books to assist you in marketing, selling, and hiring trustworthy people in your clinic. Just visit www.paulgough.com/books/ and get the materials you need to enhance your business today. Thank you for listening! ---- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/7/202017 minutes, 23 seconds
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The Finishing Touches Of My Physio Teams Marketing Plan : Annual Planning 2020 : Episode 269

On this FINAL PART of my annual planning meeting with my physio rooms staff, the media and physio teams finish planning their marketing strategy for 2020. As you start listening you will hear both the media and physio team continue to plan their social media marketing campaign, trying to target un-tapped buckets of potential patients. Until I chime in reminding them that social media isn’t the ONLY method to market to patients and that they can rely on other sources as well. Causing them to move their focus to other marketing methods such as workshops and referral for rewards programs. If you like this podcast and wonder what else I could help you with, head over to my YouTube channel where I release daily video content to help your clinic with its sales, marketing, and overall customer experience.  GO HERE - youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/6/202044 minutes, 7 seconds
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My Physio Rooms Marketing Strategy For 2020 : Annual Planning Part 10 | Episode 268

Today you will be listening in as my physio rooms staff continue their last session of our annual planning meeting and plan for a successful 2020. They get so granular that they get down to the specific day of the week that they plan each day of the week and how the post will target a specific person! Make sure you tune in to the end to hear how I would structure my clinics own marketing strategy if I was in Hartlepool. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/5/202030 minutes, 29 seconds
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The Paul Gough Physio Rooms Marketing Plan for 2020 : Annual Planning Part 9 | Episode 267

On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020. This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure. If you like this podcast and wonder how you can improve your clinics marketing structure, my “New Patient Accelerator Method” is for you. In this best selling book I explain how you can flood your clinic with new patients even without doctors referrals, and how to add $100k in cash pay revenue within the next 12 months plus much more with Paul’s direct marketing system. To order your copy of the “New Patient Accelerator Method” and claim your FREE marketing toolkit, head to paulgoughbooks.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/4/202035 minutes, 43 seconds
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Stopping Drop-offs and Keeping Your Schedule Filled For Life : Annual Planning Part 8| Episode 266

In today’s episode you will be tuning into my annual planning meeting with my physio rooms staff as we cover the best way to complete a patients plan of care in my clinics. Followed up by the psychology of why patients drop off your schedule. If you like this podcast, order my best selling book “To Sell Is Healthy” here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
2/3/202033 minutes, 19 seconds
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It’s Lazy To Rely Upon Referrals From Patients PGPR - 002 : Flashback Friday | Episode 265

On this Flashback Friday of the Paul Gough Physio Room Show, you will hear me talk about why it’s lazy to rely upon referrals for your physical therapy practice from patients, and other ways you can grow and scale your business on YOUR terms. Followed up by a sneak peek into my clinic’s Staff Training, about how to break-free from dealing with insurance companies. You will then hear me talk about the details of an interactive workshop followed up by a Question and Answer session about dropping insurance. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/31/202014 minutes, 6 seconds
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Critical Drivers In My Clinic and Understanding Our Patients : Annual Planning Part 7 | Episode 264

For today’s section of my annual planning meeting with my physio rooms staff you will be tuning in as we cover the critical drivers in my clinic that ultimately lead to our success. Followed up by my explanation of why physio clinics NEED to understand their patients better, and how if we don’t, it leads to frustrations with our patients. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/30/202035 minutes, 8 seconds
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Seizing Opportunities To Grow Your Business : Annual Planning Part 6 | Episode 263

For today’s episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around: Why your patients doubt their decisions about their treatment The importance of learning And the importance of optimism, followed up by how having that mindset and seizing opportunity has benefited me up to this point in my business journey, and how you can do the same. If you are enjoying this podcast and wonder “I wonder what else Paul can help me with?” make sure you follow me on both Youtube and Instagram. We release daily videos that help you stop drop-offs with patients, marketing headaches, and tips to help convert patients within your sales process. Just search for “The Paul Gough” on either platform and make sure you subscribe so you don’t miss out on our content to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/29/202031 minutes, 31 seconds
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The Most Important 24 Hours In Your Clinic : Annual Planning Part 5 | Episode 262

In today’s podcast you will be tuning into another segment of my Annual planning meeting where we discuss why calling a patient after their session is so important in my clinic. Besides it being a normal check-in asking if the patient is getting along with their treatment alright, the 24 hour phone call is used to create a connection with your patients keeping them happy and on your schedule session after session. Listen in to hear the structure for this call process that takes place in my clinics, and how you can implement it in your clinic today. If you like this podcast and want to learn more, head over to paulgoughbooks.com to get your copy of my best selling books on Marketing, Hiring, and Selling in your PT Clinic. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/28/202025 minutes, 33 seconds
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In Any Clinic, The Devil is Always in The Details : Annual Planning Part 4 | Episode 261

In today’s episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel the way they do in the clinic If you like this podcast and want learn more from me, head over to my YouTube page where he puts a video out daily to help solve the headaches in your business. Just search for “The Paul Gough” to get access to all the videos. And while you’re there, make sure you subscribe so you don’t miss out on any of this top notch content. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/27/202043 minutes, 34 seconds
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How to Perfect Your Marketing By Asking the Right Questions: Flashback Friday | Episode 260

Today’s podcast will be coming from a previous call on one of my Accelerator courses. You will hear me address questions about; -Finding out what your patient wants out of their treatment by asking them the questions they want to answer -Using these answers to improve your clinics marketing message -And how to inform your patients that your clinic will be dropping their insurance, and moving to a cash-based model If you’ve been listening to these podcasts all week and know you need to improve your clinics marketing systems, this is your last chance to sign up for my new patient Accelerator course. In this program you will learn how to establish your clinics marketing message, automate your marketing to work for you, keeping your schedule full, growing your clinic by 50-250%. To learn the system I use in my clinics head to www.PTProfitAcademy.com/Acceleratorto sign up. Class begins Monday January 27th, do not miss out on this opportunity. Again, sign-up at www.PtProfitAcademy.com/Accelerator. I look forward to seeing you on Monday! Enjoy this podcast, Cheers😉 Enroll in Accelerator here: www.PTProfitAcademy.com/Acceleratoror email [email protected] to ask a pre-joining question. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/24/202022 minutes, 59 seconds
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The Easiest Way To Increase Your Clinics Monthly Revenue By Over 50%! : Marketing Success Stories | Episode 259

Today, you will be tuning into another huge success from my Accelerator Program! In this one, you will hear from another Accelerator superstar that enrolled in my program. Even after being a PT in multiple clinics prior to owning hers, she lacked the confidence it took to address patients one on one. After taking Accelerator, her monthly revenue has increased by 60% and her schedule is at maximum capacity! I can keep showing you the success this program has been providing, or you can see for yourself… Enrollment for my New Patient Accelerator Course ends TOMORROW, January 24th do not miss out on your opportunity to help your grow in 2020… Enroll in Accelerator here: www.AcceleratorNow.com or email [email protected] to ask a pre-joining question. You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/23/202027 minutes, 19 seconds
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I’ve got $3000 left – Why Should I Spend It With You? : Marketing Success Stories | Episode 258

In this one you’ll get some clarity on why people won’t pay that much for physical therapy… not if they can get it cheaper elsewhere. But, what they will pay more for is something only your MARKETING can do and that is to change their perception of what they are buying from you. If you’re in a town where you think because there’s so many clinics, you can’t raise your rates, the answer is waiting for you on this podcast. What is more, you’ll also hear from one of our Accelerator superstars who tells you about the conversation we had about his last $3000 – and why he SHOULD spend it with me, and how he’s now very glad he did. You can join the Accelerator Program here: www.AcceleratorNow.com or ask a question: [email protected] Listen to Jake Bermans’s CEO Interview here - https://www.paulgough.com/podcast/ep-108/ You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/22/202034 minutes, 49 seconds
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“I Feel Like I am In Business and All I got was a Job” - PLUS, What Marketing System Success Looks Like | Episode 257

This one is about what Marketing Success looks like… literally! You’re going to here from one of my top students - Kevin Vandi of San Jose - on his New Patient Accelerator and Marketing Success… What is more, I ended up getting a little deep on the subject of business owners who start a business - then ultimately get a little lost or STUCK… There’s as much of a lesson on success in life in this podcast as their is marketing and I hope you learn something from it. If you've lost sight of why you started the business in the first place - and ultimately why we're here in the first place - you will love this podcast. Turn me up loud... Enroll in Accelerator here: www.AcceleratorNow.com or email [email protected] to ask a pre-joining question. Listen to Kevin Vandi’s CEO Interview here - paulgough.com/podcast/ep-112/ You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/21/202038 minutes, 26 seconds
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How NOT to Market Your PT Clinic - 8 Things Clinic Owners Waste Their Time and Money On | Episode 256

This one is about the TIME SUCK activities that clinic owners do that they think is “marketing” their clinic. In reality, although they’re commonly confused with “marketing”, none of the 8 things you’re about to hear on this episode are actually marketing. Mostly, they’re a complete waste of time and money and yet people will continue to do them - simply because they don’t know what else to do. At the very least, I hope you’re able to recognize some of them and stop doing them - replacing them with real marketing that puts the Message - Market - Media principle that I teach on Accelerator at the front and center of everything you do. Speaking of Accelerator; NOW is a great time to enroll… we kick off a new intake of clinic owners in the next 7 days and you can enroll at www.AcceleratorNow.com. Email [email protected] if you want to know what bonus’s we can give you as a valued Podcast listener… ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/20/202033 minutes, 31 seconds
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"Uncommited PTs and Workshops" PGPR - EP001 : Flashback Friday | Episode 255

Have you had problems with staff, patients that “don’t want to pay” and how to speak to your patients at the end of a workshop? On today’s podcast, my team has taken the first ever Paul Gough Physio Rooms Show, from 2016 and put it into audio for you to listen to! Listen in as I am in my Hartlepool clinic 4 years ago sharing my thoughts on:  How difficult it is to find staff that are committed to their job Why patients actually “don’t want to pay” In your hometown… And if you are hosting a workshop, how you can make the biggest impact on the attendees, with just one simple gesture. Watch the show here If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/17/202015 minutes, 39 seconds
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Why You Should Never Stray From Your Marketing Message : Live From Stage | Episode 254

When a patient drops off of their plan of care or cancels a session, the reason why is never “they ran out of money” and it is almost always the fact that you and your clinic stopped communicating the marketing message that attracted the patient in the first place. Tune in as I tell two stories of PTs that were making this mistake in their separate clinics… If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/16/202014 minutes, 26 seconds
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“Communication Doesn't Take Place Unless It's Heard” : Annual Planning Part 3 | Episode 253

In today's episode of the Paul Gough Audio Experience, we are continuing my annual planning meeting with my Physio Rooms staff. Tune in as we talk about the importance of proper communication, Why your problems won't be fixed by something "new" And the process my staff follows to book a patient immediately after a session, keeping them on schedule. If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/15/202016 minutes, 26 seconds
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“How To Hit Your Marketing Goals”, Part 2 : Live From Stage | Episode 252

Do you struggle to have a successful marketing plan each month? In this second part of “How To Hit Your Marketing Goals” podcast, you will be listening in to a session from my most recent Mastermind event in Orlando where I show business owners from around the world how they can easily hit their marketing goals. Tune in as you will hear me cover the final two “buckets of people” you can draw from and marketing strategies that your clinic can implement to make sure you can hit your targets easier than ever before. If you would like to listen to the first part of this podcast, you can find the link in the show notes, or on your favorite podcast platform under “How To Hit Your Marketing Goals, Episode 225” If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my  “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. Listen to part 1 of "How To Hit Your Marketing Goals" here - paulgough.com/podcast/ep-225/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/14/202017 minutes, 9 seconds
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Special Announcement - Plus, Get 2 Free Tickets To One of My 2020 Events! | Episode 251

Tune in today to hear what I have been up to since coming back to Orlando, along with how you can get two free tickets to one of my big events this year! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/13/202017 minutes, 47 seconds
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"Thinking You Can Get A Patient Better In 2-3 Sessions is Crazy" : Annual Planning | Episode 250

If you have followed me for awhile, you might have heard me say “There is no possible way you can actually fix a patients problem in 2-3 sessions”. If you think you are magic and that this is the best outcome for your patients, you are mad for thinking so… As you tune into this behind the scenes look at me annual planning event, you will hear about an injury I had when we was younger, leading to complications with my health to this day. What’s important to understand is that the communication from your physio’s to your patients is so important not only for your business and keeping schedules full, but for the health of your patients that are depending on you to keep them healthy for the rest of their lives. If you like this podcast and want to double your profits all while having clarity on how to operate your business in the next 12 months, my Strategic Planning Day is right around the corner. It’s on January 30th, here in Celebration, Florida. When you come, you will be working with me in a small group to understand the numbers in your business, develop a marketing plan, and develop a plan to grow your practice! Again, it’s coming up on January 30th here in Celebration Florida. For more information you can email my team at [email protected] or click here- ptprofitacademy.com/strategic-planning -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/10/202043 minutes, 32 seconds
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What My Physio Team Did Amazingly Well In 2019 : Annual Planning Pt. 1 | Episode 249

Today, you will be tuning into the first half hour of my annual planning meeting with my physio rooms staff where you will hear where I see the company growing to, and how the media and finance teams will help them with their growth moving forward. The session moves to a conversation about what worked well this past year, with the selling of packages being a huge staple for the Physio company. Turn it up when you hear me dive into the psychology of the “Buyers Journey” and just because something doesn’t work the first time it’s implemented in your clinic, that you should end it for good. If you like this podcast and want to double your profits all while having clarity on how to operate your business in the next 12 months, my Strategic Planning Day is right around the corner. It’s on January 30th, here in Celebration, Florida. When you come, you will be working with me in a small group to understand the numbers in your business, develop a marketing plan, and develop a plan to grow your practice! Again, it’s coming up on January 30thhere in Celebration Florida. For more information you can email my team at [email protected] or click here- ptprofitacademy.com/strategic-planning -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/9/202039 minutes, 35 seconds
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PRANKED! "We're The Cheapest, And The Best" | Live From Stage : Episode 248

In this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. Listen in to the conversation I have with this front desk staff member about what I could do to help treat my pain, while trying to just stick me on her schedule and move on, there’s no wonder that I said I would shop around and call back later. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
1/8/202012 minutes, 48 seconds
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Getting Your Staff on Board With Your New Structure : Training With CJ PT, Part 3 | Episode 247

In today’s episode of the Paul Gough Audio Experience, you will be tuning in to the Third part of my staff training session with CJ Physical Therapy, where the Question and Answer session continues with the staff and clinic owners from the area. During this third part we talk about how to answer the dreaded “insurance question”. Followed up by one business owner’s headache she is having with getting her staff on board as she shifts the direction of her business. I explain why you should structure the relationship with your staff, communicating expectations about their position, and how to help them manage the change that happens within their role in your clinic. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/29/201956 minutes, 28 seconds
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Handling the “Cash Pay Conversation” With Ease: Training with CJ PT, Part 2 | Episode 246

My staff training CJ  Physical Therapy and Pilates continues today as I am asked by a staff member how she should handle someone’s apprehension with their clinic being out of Network. This sparks a great conversation about the price attached is never what they are focused on, and how their clinic needs to communicate: - The Value and quality of the treatment they are giving - The patients expectations about what they want from their treatment - And communicating the values that they have within their clinic to help relate with patients. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/27/201948 minutes, 20 seconds
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Accountability, the Importance of Being Respected, and more: Training w/ CJ PT, Part 1 | Ep 245

The Staff training from the 5 cities in 5 days tour continues today with our stop at CJ Physical Therapy and Pilates in Portsmouth, New Hampshire. In this opening session you will hear me talk about: - Why your staff should love accountability - How to figure out where your problems start in your business - And why worrying about being liked is hurting you more than you know. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/26/201945 minutes, 9 seconds
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Pranked! “What Do You Mean I Have A Leg Length Discrepancy?” : Live From Stage | Episode 244

I this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. As the clinic employee first answers the phone, he was off to a good start. That is until he started down the rabbit hole that is physical therapy, with all of the technical terms attached to it, confusing me as a potential patient with a back problem. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/24/201911 minutes, 51 seconds
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"Help Your Staff To Help Your Business" : PGPR 61 | Episode 243

Do you take the time each week to review the clinics goals and KPI’s with your team? For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes look at why I started the 5 cities in 5 days east coast tour. This was recorded from Orlando International Airport, to Charlette, North Carolina, where I cover why I love training staff in my clinics, and if yours cannot get on board with it then they are missing a trait that you may want them to have. Remember, your staff is your biggest asset and if you cannot invest in them, you are not investing in your business. Watch this episode of the Paul Gough Physio Rooms Show here : https://www.youtube.com/watch?v=hJ50hKle7XE&t=25s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/23/201910 minutes, 4 seconds
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Providing Choice To Help Patients, and The "Pre-Visit" : Training w/ Breakthrough PT, Pt 4 | Ep 242

Today you will be tuning in as I wrap up my staff training day with Breakthrough Intensive Physical Therapy. In this 4th and final part, we talk about: -Further advice from part 3 about giving your patients choice - What could cause a “no show” even after they confirm an appointment on the phone -An easy way to convert a patient during a discovery visit Followed up by the take aways from the staff and business owners from the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you subscribe so you don’t miss out! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/22/20191 hour
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A Clients Objection To Change, and Introducing the New PT : Training w/ Breakthrough PT, Pt 3 | Ep 241

Tune in to this third part of my staff training with Breakthrough Intensive Physical Therapy as the question and answer session continues with the staff and I help their team with: - Handling client objections about change in the clinic’s pricing and structure - Helping patients feel comfortable seeing the new PT in the clinic - And providing choices for their patients so they can ultimately make their decisions confidently and easily. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/20/201952 minutes, 23 seconds
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A Lack Of Preeminence, Uncertainty and Objections: Training With Breakthrough PT, Pt 2 | Episode 240

My staff training with Breakthrough Intensive Physical Therapy continues today as we discuss some of the glaring issues in their clinic. Today you will be tuning in as we cover: - Understanding what a lack of preeminence is having on a clinic - Building trust with your patients - The Value of giving a simple gift to a potential patient - And understanding why you having trouble charging patients for your services, and why when they say “no” it’s never about the price attached. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/19/201946 minutes, 25 seconds
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“Cheap” Isn’t always the best : Staff Training With Breakthrough PT, Part 1 | Episode 239

The Staff training from the 5 cities in 5 days tour continues today with our stop in Long Island, New York at Breakthrough Intensive Physical Therapy. In this opening session you will hear me talk about the importance of training your staff Along with tackling this clinics issues with: - Understanding why “cheap” isn’t what your patients want - And the choice that patients want in their treatment. And much more If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/18/201950 minutes, 6 seconds
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Pranked! What Not To Say On The Phone : Live From Stage | Episode 238

"Pranked! What Not To Say On The Phone" is back within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, you will be tuning in as I am replaying two calls I made before my most recent Sales and Conversion Bootcamp here in Orlando, Florida. Giving my critiques live from stage during the calls, you will be able to hear what your competition is saying on the phone to their potential patients. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/17/201919 minutes, 40 seconds
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Helping Patients Choose YOU To Improve Their Health : Staff Training w/ NXT LVL Part 5 | Episode 237

This is the fifth and final segment of my staff training with Next Level Physio Therapy in Wood-Cliff Lake, New Jersey; where I answer the final question of our question and answer session followed by the take-aways that resonated with the staff during the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/16/201951 minutes, 13 seconds
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Perfecting the Initial Eval, And Providing A Choice : Staff Training w/ NXT LVL Part 4 | Episode 236

Tune in to this Question and Answer session with the Staff at NXT LVL Physiotherapy in Wood-cliff Lake, New Jersey as I address: - Building rapport with patients - Perfecting the Initial Evaluation with patients - And the choice that patients want in their treatment. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/15/201954 minutes, 6 seconds
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Confidence That Leads To Conversions : Staff Training w/ NXT LVL Part 3 | Episode 235

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this third part of our staff training session, you will listen in as I explain: - How to Get Patients back on schedule - Conversations on the phone that fail to convert a patient - Giving an accurate diagnosis to then prescribe a plan of care And much more If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/13/201949 minutes, 31 seconds
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Understanding Patients, The Desire to Be Liked And More: Training w/ NXT LVL Part 2 | Episode 234

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Wood-cliff Lake, New Jersey. In this second part of our staff training session, you will listen in as I explain: - Selling to patients by understanding what they really want and using preeminence - Communicating with those “difficult patients” that just need some extra nurturing - And the importance of being respected rather than liked If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/12/201939 minutes, 56 seconds
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Are We Training Staff, Or People? Accountability and More : Training w/ NXT LVL Part 1 | Episode 233

Today we are continuing my 5 Cities in 5 Days East Coast Tour, but at a new location, Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this first part of our staff training session, you will listen in as I explain: - What I learned while starting my Physio Business -The importance of training your staff and accountability - How perception drives patient expectations and how they buy If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/11/201951 minutes, 16 seconds
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5x5 Training At Roscoe Physio, Part 5 : Staff Training | Episode 232

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fifth and final session, you will listen in as I explain why it’s important to : - reviewing KPI’s -How to maximize the space in your clinic - And how you should present a “free” offer. Followed up by a recap and take-aways from the staff and business owners from the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/10/201942 minutes, 53 seconds
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5x5 Training At Roscoe Physio, Part 4 : Staff Training | Episode 231

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fourth session, you will listen in as I explain why it’s important to : - Help patients feel certain in their decision to hire you. - Keep patients focused on the outcome they want. - Provide patients a choice to select their plan of care. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on youtube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/6/201947 minutes, 34 seconds
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5x5 Training At Roscoe Physio, Part 3 : Staff Training | Episode 230

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this third part, you will listen in as I answer questions to the physio staff where they ask me things like : - The fear of not knowing what to tell a patient over the phone - Getting started as a new clinic owner - And how you can make your patients feel more comfortable while deciding to hire you If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/5/201957 minutes, 50 seconds
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5x5 Training At Roscoe Physio, Part 2 : Staff Training | Episode 229

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this second part, you will listen in as I answer questions to the physio staff where they ask me things like : - How do I have a better chance to convert a patient on the phone? - How do I Have more confidence on the phone? - How do I handle “No” from a patient? If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/4/201952 minutes, 3 seconds
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5x5 Training At Roscoe Physio, Part 1 : Staff Training | Episode 228

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. During this first part of this staff training you will hear me talk about building certainty with your patients so they pay your rates, decreasing the risk of drop-offs on your schedule, why keeping your staff accountable is crucial to having a thriving business, and plenty more in this un-cut behind the scenes look at this stop of the tour. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/3/201952 minutes, 48 seconds
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Fed Up With Hiring Dummies? Here’s 4 Tips To End This. : Live From Stage | Episode 227

As the owner of your business, it’s crucial for you to be able to build and manage a team to help your clinic grow. If you have gone through the hiring process before and feel like there is never anyone good enough to hire, this podcast is for you. Listen in as I am live on stage detailing the 4 key attributes you need to look for to hire an “A-Player” If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
12/2/201911 minutes, 45 seconds
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"Never Forget What You're Actually Selling" : PGPR 60 | Episode 226

Could what your staff are saying in the treatment room be the reason why patients drop off schedule and don't come back for more sessions?... For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes footage from my recent Mastermind event in Ireland, where I'm talking to a room full of Europe's top Physical Therapy Business Owners GOBSMACKED about the conversations going on with patients, and why if your staff fail to understand what you're really selling - it's costing you a small fortune. Watch this episode of the Paul Gough Physio Rooms Show here : https://www.youtube.com/watch?v=DIbtDeDLp3s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/29/20199 minutes, 47 seconds
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How To Hit Your Marketing Goals : Live From Stage | Episode 225

Do you struggle to have a successful marketing plan each month? In this podcast, you will be listening in to a session from my Orlando Mastermind event where I show business owners from around the world how easy it is. You will be hearing about what I call “buckets of people” and how they are categorized. Along with what type of actions fall into the first two categories to make sure you can hit your marketing goals easily. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/27/201912 minutes, 30 seconds
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Do These Apply To Your Clinic? Mastermind Reflections : Live From Stage | Episode 224

Today you will be tuning in as I am wrapping up the phenomenal weekend that happened at our summer Mastermind in Nashville. Listen in as I recap what I saw were new obstacles for business owners in the PG community; these included celebrating prematurely, following up with your patients, giving staff another chance in the clinic, and much more. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/26/20197 minutes, 25 seconds
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Two Ways To Improve Your Communication With Patients : Live From Stage | Episode 223

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to two sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your communication goes beyond words, and why you need to stop letting patients wait “A little longer” before booking a session with you. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/25/201914 minutes, 15 seconds
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“How Do I Avoid Giving Discounts To People I Know?” : Flashback Friday | Episode 222

When you are a business owner, you may feel the pressure from people that “know you” to provide a discount for your services. This is not what a profitable, successful business does to stay afloat. Listen to this snippet from my 2019 5 cities in 5 days East Coast tour, where a new Jersey Clinic owner had this very problem. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends TODAY, November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/22/20195 minutes, 51 seconds
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A Very Personal Message For Clinic Owners In Britain : What’s On My Mind | Episode 221

If you have started or are thinking about starting a private practice in my home of Britain, this is my message for you. The act of selling and having rates that will help you sustain a healthy business will be so foreign to Physios in your clinic and from the NHS will give you pushback on how you will be running your business. You are not alone on this journey, we have a great community established in the UK and all through Europe, and we would love to have you as a part of it as well. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/21/201913 minutes, 43 seconds
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Are You Afraid Of Raising Your Rates? : Live From Stage | Episode 220

If you want to grow your business, there are three things you can do, increase your number of customers, increase the frequency of visits per patient, and the easiest of them all, raising your rates….. That is what you will be tuning into today as I am live on stage at last year’s sales boot camp in my final session of the event, and how to raise your clinics rates. I cover the formula I use to make this decision, how to establish authority that your patients can trust, and how to handle any possible objections that might arise while doing this. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/20/201924 minutes, 4 seconds
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Quit Letting Your Patients Wait “A Little Longer” : Live From Stage | Episode 219

When you have an inquiring patient that says that they will "let you know soon" about their decision on treatment, we all know that they are about to walk out those doors and never come back... tune in as I address this common issue I see clinics suffering from around the world while at last years sales and conversions bootcamp in Las Vegas, Nevada. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/19/20199 minutes, 11 seconds
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Three Things You Can Do Now To Increase Your Sales : Mashup Monday | Episode 218

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to three sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your patients are dropping off, why your first impression means more than you think, and how being silent in a conversation with a patient will do more to help your sales than you may think. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/18/201917 minutes, 47 seconds
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"How Do I Help My Staff Get The Best From Me?" : Live From Stage | Episode 217

In today’s episode of The Paul Gough Audio Experience we look back to last weekend in a panel discussion with two members from our world wide community. You will be tuning in as we are following up from a breakout room we held called “How To Get The Best Out Of Your Boss”, where my staff answered questions about how we structure our time efficiently around both offices, which goes way past the tactical weekly meetings and “what do you need from me?” questions. If you want to grow and scale your business, your time is VALUABLE! I hope some tips in this episode will help you find out what tweaks you can make to use that time better. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/17/201921 minutes, 34 seconds
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“And You're Worried About Another Clinic Opening Up Next To You?”: Paul On Fire | Episode 216

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go off on one this episode, enjoy! If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/14/201913 minutes, 30 seconds
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Five Things To Watch Out For As Your Business Grows : Live From Stage | Episode 215

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and the NUMBERS that drive it. As a successful leader it is critical to master the understanding of these two factors, or else it will hinder your business. Listen in to find out what those 5 things you need to look out for are, and what you can do to become a leader of a profitable clinic. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/13/201919 minutes, 22 seconds
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CEO Series: Interview with Top Clinic Owner Luke Gordon | Episode 214

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the majority of it’s own patients through their own marketing efforts. Luke shares with you lots of lessons learned about escaping the doctors referrals trap, how he leverages something called “omnipresence” in his town, the challenges he’s faced since stepping back from patient care COMPLETELY and how he made the decision to a little bit more on marketing that allowed him to bring in an extra $20,000 per month. We talk about employees and how employee problems are really your problems, lessons learned on not tracking numbers and how to recognize when it’s time to grow past where you are now. Enjoy the show. You can reach Luke at: Website: www.GordonPhysicalTherapy.com Facebook: facebook.com/GordonPhysicalTherapySpokane/ IG: @GordonPhysicalTherapy If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/8/20191 hour, 22 minutes, 32 seconds
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CEO Series: Interview with Top PT Kim Gladfelter | Episode 213

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she made the brave decision to move out of network and completely change her way of doing business. These days she is out of network with most insurances and charges $250 per session - a far cry from the $83 average she was getting a few years ago. In this episode Kim talks about her journey, how she recruits staff with the right mindset, skills and values to survive in an out of network clinic as well as how she continues to motivate her team to perform. Kim shares her top marketing strategies that bring in patients without having to rely upon doctors - and interestingly, how Kim has experienced that most of the patients she has the most difficulty with actually come from Doctors. Kim has a lot of wisdom and a lot of experience with running a physio business and above all, she is living proof that it IS possible to walk away from Insurance companies any time you like. You don’t have to wait until they’ve siphoned all of the profit out of your business. Enjoy the show and check Kim out at: Website: physiofitpt.com/ Facebook: facebook.com/physiofitpt/ Twitter: twitter.com/Physiofitpt YouTube: youtube.com/channel/UCcYn_IxkpaCicrPvqMjWVmQ Instagram: instagram.com/physiofitpt/ If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/7/20191 hour, 11 minutes, 38 seconds
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CEO Series: Interview with Top PTs Brooke Olsen and Annie Brodsky | Episode 212

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along with 3-4 visits per week. Fast forward two years and they’ve TEN - X’d their business and they’re now seeing over 40 visits per week, charging over $250 per session and have already employed a full time PT that has allowed them to step back from patient care. This is a very interesting Podcast and should serve as inspiration to the fledgling podcast listeners who are currently struggling or flat-lined - zero to $500k is possible in less than two years is possible if you follow the right steps. One of my favorite parts of this podcast is the discussion about fees - and how Brooke and Annie recognized EARLY that you must set your fees high to be able to AFFORD to recruit and continue to fund your clinics growth. You can reach Brooke and Annie at: www.thephysiorevolution.com FB: www.facebook.com/thephysiorevolution IG: @thephysiorev Email: [email protected] Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/6/20191 hour, 3 minutes, 21 seconds
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CEO Series: Interview with Top PT Jonathan Ruzicka | Episode 211

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cash pay patients. What I love about Jonathan's story is that he hasn’t just had success financially and in business, he’s taken much of what he’s learned these last 3 years and become a better person at home to his wife and two kids… …you’ll hear him talk about that, about becoming a leader, and his transition to a true CEO of his company as he steps back from 40 hours per week of client care to less than 15 right now. Enjoy the show and you can reach Jonathan at www.rpmwoodlandspt.com Facebook: Jonathan Ruzicka DPT Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Boot-camp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/5/201952 minutes, 57 seconds
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CEO Series: Interview with Top PT Christine Astarita | Episode 210

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your model, stepping back from patient care, telling clients the rates are rising, the difficulties with hiring Its and how to over come all of those things. We get to talking about the personal transformation that comes with growing a business, how it’s now difficult to talk to friends and family and lessons learned from the first year of hiring people and becoming a leader of a practice. I think what you’ll take from this podcast is that it is not possible to think that you can serve EVERYONE without considering that not everyone can be served; that it’s one thing to think that you can serve everyone but how can that possibly last if you’re not serving your self? Is it really about them that you don’t want to raise your rates or change the model - or are you worried about what they think of you for doing so? It’s a common internal struggle that many in our profession live with and I’m sure you’ll enjoy listening to this and learning how Christine over came that same issue. Enjoy the show; you can reach out to Christine at : Email: [email protected] Website: www.breakthroughptli.com/ Social Media: FB: Breakthrough Intensive Physical Therapy IG: Breakthroughintensivept YouTube: Breakthrough Intensive Physical Therapy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/4/20191 hour, 19 minutes, 45 seconds
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"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other guys" than you think. To watch this show on screen, click HERE  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/3/201913 minutes, 45 seconds
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How to handle the dreaded “Insurance” question : Live From Stage | Episode 208

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to handle those tough, driver like patients that swear they ONLY want to use their insurance. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
11/1/201930 minutes, 51 seconds
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Pranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.  In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that have a few questions, I can't even imagine how much money they are losing from patients that aren't booking with them.  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. Head to paulgough.com/sales to book your seat, or you can reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/31/201915 minutes, 43 seconds
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Your patients are making decisions on this, not the price. : Live From Stage | Episode 206

In today's episode of The Paul Gough Audio Experience: Live From Stage we will be heading back to last years Sales And Conversions Boot-camp in Las Vegas. Tune in as I am in a rapid-fire Q/A session where I was asked “Why am I constantly getting the ‘What’s the price?’ question?” When a patient is asking this, it is because they want more information so they can create a perception of you that will influence their decision to buy from you, or the clinic down the road. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/30/20199 minutes, 37 seconds
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What Patients REALLY Want : Staff Training | Episode 205

One of the reasons why most PT's struggle with selling is because they don't know what the person calling them REALLY wants. When you know what patients WANT, what they VALUE and what they're STRUGGLING with - then, and only then will you be able to match up what you can do to help them, with what they want from you, and selling becomes effortless. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/29/201912 minutes, 50 seconds
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“Bridging the Gap When Your Plan Isn’t Working” : PGPR 58 | Episode 204

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Dublin for one of his UK Mastermind Events I held this last August. On this episode, you'll hear me teach a room full of clinic owners from around Europe the importance of establishing goals strategically that makes it much easier to achieve them... You'll also hear: * Why you need to create targets and identify step-by-step what it takes to reach them! * How to identify the 'gap' from where you are now - to where you want to be * Why it's not always about getting MORE new patients for clinic growth - it's more PROFIT * Strategic thinking - why it's key to solving most of the problems in your business with way less effort and energy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/27/201910 minutes, 6 seconds
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Pranked! What Not To Say On The Phone : Orlando Edition | Episode 203

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this pilot episode I thought it'd be fitting to do a google search in my home town of Orlando, Florida where we randomly selected a clinic to call up. I took the role as a middle aged construction worker who hurt his back, TRYING to give my money away, but this front desk staff member had another idea for me! Tune in to see how this call went...  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/25/201919 minutes, 33 seconds
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“Should We Speak To Patients Differently?” : Staff Training | Episode 202

In this staff training session from the recent 5 cities in 5 days, east coast book signing tour, you will be tuning in as Paul speaks at a clinic in Woodcliff Lake, New Jersey, about how patients should be treated the second they contact your clinic. It’s important to remember that each patient that calls your clinic has their own specific need for what they are seeking treatment for, meaning that you must speak to and treat them differently to ensure them that they are making the right decision. Or even worse, if a patient does hire you because you were the first clinic they saw online, and this preeminence and trust wasn’t built with them, their uncertainty will be expressed through them questioning your treatment, leading to them dropping off their plan of care, which none of you want. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients Who Are Reluctant To Pay Out Of Pocket Fees” Webinar - www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/24/201925 minutes, 36 seconds
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Is This WHY Your Business is Stuck? : What’s On My Mind | Episode 201

If you are working your whole day checking the boxes for “what needs to be done” you are not doing what you NEED TO BE DOING! There is a difference between doing fulfilling work and working to grow your company. Tune in to hear what you need to be doing as a business owner to get you and your business un-stuck. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients Who Are Reluctant To Pay Out Of Pocket Fees” Webinar - www.paulgough.com/training It is free and seats fill up fast so make sure you get yours today. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/23/20198 minutes, 10 seconds
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Inside Sales Boot Camp, 2018 : Live From Stage | Episode 200

In today’s podcast we are heading back to last years annual sales and conversions bootcamp that was held in Las Vegas, Nevada. In these 20 minutes we covered what the event is about, why I host these events around the world, and what you should really be worried about instead of a “bad lead”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/22/201926 minutes, 3 seconds
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"If You're Not Selling PT, What Are You Selling?" : PGPR 57 | Episode 199

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was on his 5 cities in 5 days book signing tour. On my first stop I visited Dean Volk’s Clinic in Concord, North Carolina. I was joined by both clinic owners from the area and staff that were new to the clinic. One common theme that was touched on at this stop was having confidence and certainty. As a young soccer PT, I learned that  having these two traits was crucial to winning a patients trust. Listen in to hear what I learned this lesson from a team doctor that would win the trust from professional athletes time and time again. You can watch this VLOG here - youtube.com/watch?v=bKwuDMP1P4s&t=90s Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/20/201917 minutes, 17 seconds
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What To Say When Patients Ask About The Price: Flashback Friday | Episode 198

If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you. If you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it’s almost impossible to have a truly successful business. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/18/20198 minutes, 53 seconds
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“How Do You Add Another $500k?!?” : Inside Strategic Planning | Episode 197

Today I have been in one of my favorite courses, my strategic planning workshop here in the Celebration, Florida. In this course I help a room full of business owners plan a successful start to their business’ year come 2020. In this exclusive look at the first session you will hear: How you can create your own annual plan by identifying what you need your success to look like for both your personal needs and the needs for the business. And how to build your budget for the coming year, leaving all of the “guess work” out of it. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. Thanks so much, hope you enjoy. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/17/20191 hour, 1 minute, 33 seconds
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"What Are The Biggest Problems in Your Business Currently?" : Live From Stage | Episode 196

In today’s episode I will be bringing you back to our mastermind event in Las Vegas. Where in the second session I opened up the room for the members to ask him any questions they have about how to solve the biggest problems they currently have in their business’. Questions that were asked during this session were: “How do I convert more patients from their initial eval to a plan of care?” “Where should I focus my marketing? And how do I get my admin more involved?” and “How do I sell my products at the end of a patients Plan of care more effectively?” If you have wondered what it is like to attend one of Paul’s events, this podcast will be perfect for you. If you enjoy this podcast, and you haven’t booked your seat for our upcoming Mastermind event in Orlando, Florida on November 9th and 10th, do it now before all the seats fill up, head over to paulgough.com/guest-pass or send an email to [email protected] to see if you qualify for a “tour pass” to see if our mastermind program would be a good fit for you. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/16/201952 minutes, 17 seconds
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How the Employee Ladder of Success Will Help Your Clinic Grow: UK Mastermind | Episode 195

In today’s podcast you will hear me laying out the employee ladder of success to my mastermind members in Dublin, Ireland (you can follow along by creating your own triangle in this podcast). To achieve success through your staff, it comes down to what you do with their talent, the culture you build within your clinic, and the overall compensation they believe is fair for their position. I also explain that compensation is not always solely based on their salary, there are many other ways your staff will want to be compensated for their role, minimizing your business expenses. Order your copy of my best-selling “Physical Therapy Hiring Solution” book here – paulgoughbooks.com -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/15/201930 minutes, 42 seconds
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Providing Patients With A Choice for the Ultimate Outcome : Mash-up Monday | Episode 194

Hello podcast listeners, welcome back for today’s Mash-up Monday Segment. You will be tuning in to two conversations I had with clinic owners and assistants during my last Mastermind Event in Dublin, Ireland where the topic of understanding what the patient wants out of their treatment was brought up. Whether it is the price the patient pays, or their treatment plan, it is important to understand to provide them with a choice. This choice allows them to feel comfortable with their decision that their treatment is going the direction that they want. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/14/201914 minutes, 48 seconds
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"Whats the difference between Insurance v.s. Cash Pay Marketing Messages?" : PGPR 56 | Episode 193

On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show - “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?".  You will hear me explain :   What the finer details that separates these two systems are  How to be present with the patient and understand what they want And how the marketing messages are actually more similar than you probably think. You can watch this VLOG here- www.youtube.com/watch?v=zaLrgrkQ1aQ&t=48s Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/13/201911 minutes, 48 seconds
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The lifeblood of success and the best thing to invest in right now. : Whats On My Mind | Episode 192

I am recording this from Cleveland, Ohio as I have wrapped up one of my personal mastermind events here. Listen in as I give insight on what is the most crucial ingredient of success and what you should be investing in right now. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/11/201928 minutes, 10 seconds
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Getting out of my own way and looking three months ahead : What’s on my mind | Episode 191

Hello podcast listeners, here is an update on my life currently as I recorded this yesterday on my way to Cleveland, Ohio to attend one of my own mastermind programs I am apart of. Listen in to hear the changes that are happening within both my physio rooms and media business’, and how I am positioning both for a successful start to the 2020 year. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/9/201914 minutes, 49 seconds
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How to get a patient back on schedule. : Staff Training | Episode 190

In today’s podcast episode you will be tuning into the last day of my 5x5 east coast book signing tour. This clinic had a recent issue with patients signing up for a plan of care, then shortly after they would drop off for unexplained reasons. Although this may be discouraging, it is important to understand that it is just as easy to win them back as a paying patient, as it was for them to drop off with no explanation. Listen to find out what easy solution I came up with for the staff. Watch this podcast on my YouTube Channel Here- How To Turn a “No Into A “Yes” | Physical Therapy Tips -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/8/20199 minutes, 39 seconds
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"I'm Sorry... He's Not With Us Anymore." : Staff Training | Episode 189

Proper communication with patients is so important, that you MUST be aware of everything you say to them, or else your risk the chance of a huge miscommunication with them. Listen in to hear how a physio rooms staff member made this mistake... Watch this video here - youtube.com/watch?v=pRFjyJnI8PI&t=10s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/7/20197 minutes, 40 seconds
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Marketing advice for NEW clinic owners - PGPR 55 | Episode 188

We're back with a brand-new episode of the Paul Gough Physio Rooms Show "On Location". This week's episode comes from Day 1 of my most recent, 5 Cities in 5 Days Book Signing Tour, shot in beautiful Concord, NC. On this episode I share: * Marketing advice for NEW clinic owners * Tips on how to get your first new patients through the door * How to get more patients from Community Events * The no.1 mistake I see new start-ups make * PLUS I share some NEVER seen before footage when I was just this, putting on New Patient Acquisition events. To watch this show on screen, head HERE - and be sure to hit SUBSCRIBE on my channel when you get there. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat.
10/6/201912 minutes, 13 seconds
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How you say it is more important than what you say. : Staff Training | Episode 187

In this episode of today’s Audio Experience you will hear one of the most impactful stories that helped me early in my physio career. When I was a professional soccer physio the team doctor had every player trust him with any injury they had. How you may ask, he was selling certainty to the players. What he said and how he said it during the initial evaluation would give the player the confidence to trust him with their treatment, eliminating all push back during treatment. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/4/201915 minutes, 36 seconds
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What is more important than money? : Staff Training | Episode 186

In today’s podcast you will be tuning into the last day of my 5x5 east coast book signing tour where I was in Long Island, New York. A staff member from Breakthrough Intensive Physical Therapy asked me “why are patients saying ‘No’ now that we have adjusted our prices?”. As the clinic owner, it is important to adjust your prices accordingly so you don’t have to close the doors prematurely, and that people will have an adverse reaction to it… BUT it is not just the price that is making the patient say no, they just don’t see the value that they will be receiving in the addition to the price rise. Tune in as I help this clinic work through their “money problems”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/3/201916 minutes, 13 seconds
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"How Do I Perfect The Initial Evaluation for the Patient?" Staff Training | Episode 185

On the 5x5 east coast book signing tour, I was asked “how do I perfect my initial evaluation with the patient to make sure they are getting what they want?”. As the expert you know exactly what the patient needs to get back on track, but they might have objections to a longer plan of care. Tune in as I explains how to overcome these common objections to PT. There is one tech company that uses this EXACT style of overcoming objections and it has made them the richest in the world, listen to find out which one it is. One last thing, if you'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in his home of Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. Details are over in today's show notes. Enjoy listening! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/2/201926 minutes, 11 seconds
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“Are you too worried about what patients think of you?” : Staff Training | Episode 184

Today’s segment is from a staff training session I held in Woodcliff Lake New Jersey whilst on my 5 cities in 5 days book signing tour. I cover how to get over the fear of hearing "no" from patients. How to overcome the need for approval and, why needing approval holds you back from serving patients and living the life you want. And P.S If You'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. Details are over in today's show notes. Enjoy listening! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
10/1/201925 minutes, 5 seconds
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The Importance of Reminding Patients of Consequences: Staff Training | Episode 183

In today’s episode we tune into a staff training session I help at CJ Physiotherapy and Pilates in Portsmouth, NH. A clinic owner asked, “how do I market and sell to patients without using scare tactics?”.  The easiest way to take care of this concern is to keep the patient present in their treatment, and to not allow them to lose sight of why they originally hired you. If you would like to work with me 1 on 1 where I will help you understand the in’s and outs of you business and how to plan for the coming business year, you need to attend my Sales Bootcamp workshop here in Celebration, Florida. The event will be happening the weekend of December 7th and 8th, just email [email protected] and my team will take care of you. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/30/20198 minutes, 23 seconds
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“After 20 years I STILL don’t feel in control of my clinic” | Episode 182

This one comes on the back of a call I had with a clinic owner from Washington a couple of days ago. She told me after 22 years of running her clinic, she STILL doesn’t feel in control of it. This is an all too common issue for many “experienced” clinic owners and on this podcast I share with you my thoughts on why this happens - and what you can do about it. Enjoy the show. www.AcceleratorNow.com to enrol in the Marketing program I mention. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/27/201930 minutes, 33 seconds
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My thoughts on Facebook Ads for Physio Clinics | Episode 181

I’ve been using Facebook Ads at my clinic for about 7 years now; I was one of the very first to jump when Facebook announced its ads that were, at the time, only available to desk top users. They worked back them - but they really exploded a few years later when ads were displayed in newsfeeds (do you remember Facebook without ads in your newsfeed?) Over that time I’ve “plucked” many, many new leads and patients for my clinic and in this episode I share with you how we did that. Facebook is very different from Google and once you understand why and how to use the two different media, you’re going to get much better results. Note: Facebook Ads (and Google) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/26/201944 minutes, 30 seconds
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My thoughts on Google Ads (…and why they’re working better than ever) | Episode 180

I’ve been using Google Ads at my clinic for over 8 years now; over that time it has been without ANY doubt the most consistent and most reliable method for attracting new patients. In this podcast I share my thoughts on Google Ads, why it works, why every PT clinic should be using Google Ads and the difference in the type of ads you could run that will attract different types of patients to you. More: Why the combination of Google and Facebook is now working better than ever. Note: Google Ads (and Facebook) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/25/201930 minutes, 19 seconds
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How Close Are You To Your Clinics PROFITABILITY POTENTIAL? | Episode 179

In this one I talk to you about your Profitability Potential - and how many of you are closer than you think to achieving the big bucks! What is more, to achieve your FULL PROFITABILITY you’re going to have to be UNREASONABLE with your demands for your self and from the people around you. Enjoy the show - and if you’re wanting to enrol in the New Patient Accelerator Program, head over to www.AcceleratorNow.com or send an email to [email protected] if you have a question. If you would like to watch this full video on YouTube Click Here -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/24/201923 minutes, 36 seconds
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Autonomy - PLUS, The 3 Parts of a Successful PT Clinic Marketing System | Episode 178

What is the whole point of starting a business? I believe that it is to live AUTONOMOUSLY and have the CHOICE to opt out of the dogmatic way of living and thinking that is the wreck and ruin of many people’s chances of success. In this podcast, I start with why thinking Autonomously is so important for clinic owners, and then go on to explain some classic examples of how clinic owners are failing to do so – especially with their marketing. It’s common to want referrals from doctors or wait for referrals to come in from “word of mouth” but as you’re about to learn, there really is a much better SYSTEM available to you for getting new patients at your practice. Enjoy the show, and if you want to join the New Patient Accelerator Program that is mentioned on the show, enrol here now: www.AcceleratorNow.com or send an email to [email protected] if you have questions. If you would like to watch this video Click Here -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/23/20191 hour, 4 minutes, 1 second
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At Least Give Patients The Choice : UK Mastermind | Episode 177

In this episode, I talk to a room full of clinic owners from the UK and Europe about how we get more buy-in from patients to having MORE sessions with us.  Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want - mostly because there is so much fear and worry about push-back and what people think.   But 8 out of 10 times, when you give patients the choice of option "A" (one or two sessions to ease the pain), or option "B", (seven - eight to REALLY solve the problem) - they'll choose option B.  It's becoming more and more expensive to find the patients you need to make the profit that you want - the best news is, the choice is all yours.  Are you going to going to give them option A?  Or, are you going to give them the choice between option A and B, and really grow a profitable business?  Watch the show  - and find out how to increase your PVA, get patients to spend MORE with you, and finally put an end to worrying about what patients think for putting their best interests first. Watch this video here - https://www.youtube.com/watch?v=KQV7Xj6BJHA -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/22/20199 minutes, 58 seconds
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"Help! I've Started A Clinic And my Marketing Isn't Working" | Episode 176

This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors. Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the town” or the “insurance system” or “doctors” etc, but there’s actually 9 SPECIFIC reasons why you’re marketing might not be working and in the is podcast I walk you through them all. Think of it as a marketing success check list. Enjoy the show. As mentioned on the call, the New Patient Accelerator Marketing Masterclass starts 30th September, head to this link to enrol in the class if you think your marketing isn’t working as well as you would hope: www.AcceleratorNow.com Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/19/201934 minutes, 47 seconds
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Q/A With "Profit First" Author, Mike Michalowicz : Live From Stage | Episode 175

In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/19/201940 minutes, 49 seconds
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“There Is A Parent That Wants To Rush Their Child’s Treatment... What Should I Do?” : Staff Training | Episode 174

Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the treatment will provide. It goes much further than just pain relief, the healing and rebuilding of injuries children sustain require a PTs skill to ensure there will be no problems down the road. Tune in to find out how you can easily handle any objections you may receive from pushy parents. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/18/201920 minutes, 59 seconds
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Why did I go daily with my podcast? | Episode 173

This podcast comes on the back of a question I was asked many times on the recent 5 x 5 Book Singing Tour on the East Coast last week… The question was “why have you all of a sudden gone to a daily podcast?” The answer might surprise you. It’s not as binary as “because I wanted to get more content out” or “because we want to grow the listeners”. It was more to do with the GROWTH PLAN that I’d created for the company over 18 months ago. There’s lots of great business lessons to be learned but most importantly, lessons on AUTONOMOUS THINKING and ensuring you’re not getting sucked into the rat pack with everyone else, doing things, just because others are doing it and it appears popular. Enjoy the show and here’s the link for the free Training I mentioned in the show: www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/17/201947 minutes, 12 seconds
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Training Your Staff To be Better People, and What It Can Do for You : UK Mastermind | Episode 172

In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective outlook on the “cause and effect” circumstances… what is actually causing this problem to arise? Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/16/201915 minutes, 57 seconds
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The "Free Visit" - Why You Shouldn't Just Give It To Anyone : Staff Training | Episode 171

Do you have an issue converting on discovery visits? If you are giving them out to potential patients for free, one of the worst things you could do is to do so and have no value assigned to them. When a patient is unsure about your services, two things are important. First is to communicate what you offer to fix their problem, how your process works, eliminate all doubt they might have about you and your business. Second is to assign a value to that “free” visit. Once the patient understands what they will be receiving from you and your business, and the value attached to their experience, it leaves them much more comfortable to making a decision on if they would like to hire you. The 5 cities in 5 day tour has been great, thank you to all of the clinic owners and staff that welcomed me into their clinic to do what I love, which is helping business’ grow and be successful. Tonight, I will be flying back to Orlando to be back in the Celebration office next week. Keep an eye out for the next tour that will be happening soon. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/15/201950 minutes, 52 seconds
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Is it possible that being “Too Friendly” with patients can get in the way?: Staff Training | Episode 170

Last night’s stop on the 5 cities in 5 days tour had the best turn out yet. We had over 15 staff members and 5+ business owners from the New Jersey and New York area. One question I was asked last night was “is there a point where I can be too friendly and personal with a patient?”. The front desk staff member was concerned that her ability to make a connection was impacting how they felt about her and the business she was a part of. Now there is not an issue with making a strong connection patients, but don’t let that distract you OR them on the reason why they are really visiting you, for treatment. I hope you enjoy today’s episode, we are heading to Long Island currently for the last stop of this east coast book signing and staff training tour. If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/13/201922 minutes, 53 seconds
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“My mindset has changed, how do I get my employees to change theirs?” : Staff Training | Episode 169

Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping her toward her goal with their current values and goals in mind. Today I will be in Woodclif Lake, New Jersey, just north of Newark. If you are in the area and would like to come for the training or grab a beer when we wrap up follow the link below for more information. If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/12/201939 minutes, 1 second
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"What do you do if patients seem reluctant to pay cash/ out of pocket fees?": Staff Training | Episode 168

It is day three of the 5 cities in 5 days tour with me. Yesterday I traveled from Charlotte, North Carolina, to Hermitage, Pennsylvania to visit Anthony Roscoe and Marissa at Roscoe Physiotherapy. During yesterday’s staff training a great question was asked “What do you do to a patient that doesn’t want to pay cash/ out of pocket? And how do I handle it?” I took this question and re framed it asking “What should you do to make them want to become a cash paying patient?”. Instead of asking “How do I react to a situation?” it is much better to ask, “How do I grow for a situation like this?” this will give you a better understand and preparation in the future for the same situation. I cover multiple angles on how you can establish yourself in your community to ensure that when a patient gives pushback on you being a cash clinic, or towards your pricing. Enjoy today’s segment, we cover a lot on this episode of the podcast and I can’t wait to head off to Portsmouth, New Hampshire to see Carrie Jose of CJ Physical Therapy. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/11/201947 minutes, 22 seconds
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What To Say If A Patient Thinks You Are "Inexperienced" : Staff Training | Episode 167

Today I had the privilege to teach in Concord, North Carolina at Volk Pt. Where the situation of a patient that wanted an “experienced PT” was the Achilles heel for a short time. When there is a patient that has these demands it is important to understand where and why they are acting in such a way, and even more importantly, that you must sell them certainty in what you do. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/10/201925 minutes, 11 seconds
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"How Should I Be Paying My Staff?" : Candid Conversations | Episode 166

On Today’s episode of the podcast you will be listening into a part of a conversation I had with one of my Mastermind members while at the most recent UK event in Dublin. Listen in as he asks me questions about the idea of incentivizing staff and adjusting salaries. These are all important points to cover if you are running a business with multiple staff members, and if they are not addressed properly they could leave the owner high and dry…. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/9/201917 minutes, 48 seconds
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How to Avoid "False Expectations" Issues With Patients : Staff Training | Episode 165

We're back with another episode of the Paul Gough Physio Rooms Show, and in this episode, I talk to my team about the importance of setting - or as is often the case - RE-setting expectations. I cover: * How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake when I had my baby boy, Grayson * How NOT to communicate with patients when they're frustrated * How to communicate with patients so they don't ever get frustrated... * Why most people's issues are EXPECTATIONS issues - and how to ensure they get met whether on the phone or in the treatment room * And so much more on this episode of the Paul Gough Physio Rooms show... to watch the show in full, head over to show notes and watch it over on Youtube and be sure to hit subscribe when you get there. Also I  have just announced my East Coast Book Signing Tour where I'm visiting 5 clinics, in 5 cities in 5 days - check out the tour by heading to www.paulgough.com/tour and if you're anywhere close to these east coast cities starting September 9th - come and join us at the meet up and I will sign your books for you... Including my brand NEW release - "To Sell Is Healthy" Enjoy the show! Watch this episode in full on Youtube here: https://www.youtube.com/watch?v=oqUisbqsf_g Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/8/201916 minutes, 5 seconds
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"Is Doing Social Media Worth My Time?" : Flashback Friday | Episode 164

On this episode of the podcast you will hear me in my clinic with the world’s top PTs, where the topic of social media is brought up, and if it is worth the time and energy in the business we are in. When using social media you might not be getting that direct, measurable response that you may be searching for… but that does not mean you should eliminate it for that reason. This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/6/201910 minutes, 34 seconds
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How To Judge The Risks In Your Business : Paul On Fire | Episode 163

If you lose that one referral source, if you rely on that one marketing strategy, if you rely on that one staff member then they suddenly leave - what would happen to your business? In this episode taken from a past coaching call with my Mastermind Group - find out why mitigating the risks, is the BEST way to grow your PT Clinic... This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/5/20198 minutes, 24 seconds
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Stop Selling Physical Therapy - Sell Certainty: Clinic Mastermind | Episode 162

If you want to win patients business, you need to win their trust - it's our job to make people feel confident in making a decision to hire us, and one of the most powerful ways to do that is with the language we use when talking with someone on the phone or in the treatment room. Words in the right order, change everything and can add thousands to your bottom line. This session was recorded live in Charlotte North Carolina, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/4/201925 minutes, 30 seconds
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How To Know Quick If The Person You Hired Is The Wrong One: Live From Stage | Episode 161

Hiring people you can trust is one of the most problematic challenges many clinic owners face - simply because they do not know what they’re looking for, and then when they DO hire , they don't know how to discover QUICK if they've chosen the right person for the role. Listen into this snippet from Paul's recent Physical Therapy Mastermind Event in Nashville, to find out the signs. The signs are always there... -------- "Five Cities in Five Days" Tour of the US - CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
9/3/20199 minutes, 13 seconds
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How To Position Your Practice's Marketing Message: Flashback Friday | Episode 160

In today’s Flashback Friday episode, we have taken a coaching call out of the content vault. You will be tuning in as I had a fellow PT business owner as me about the positioning of his practice. How your patients see what you are offering, and how it is positioned, will be the difference from a sale and them “taking more time to think about it”. I hope you enjoy today’s podcast, and make sure you subscribe and leave a rating if you haven’t yet! -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com
8/30/201911 minutes, 30 seconds
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The 4 Things Most Clinics are Missing, Part 2: Live From Stage in Nashville | Episode 159

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about 4 of the biggest challenges I hear a lot of business owners facing... I cover: 1. Setting fewer goals, but having higher standards 2. How to Achieve the outcomes you want with daily dedication 3. Your 3 reasons you are not growing And 4. How to figure out how you will keep your schedule full. You can listen to the first half of this session and the first four challenges clinic owner face here - www.paulgough.com/podcast/ep-118/ Enjoy the episode! and if you think you would benefit from being part of a Mastermind Group like this – either in the USA or in the UK with Paul – the best place to start is with Paul's Strategic Planning Workshop that happens in sunny Orlando every quarter. Reach [email protected] to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. Leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com
8/29/201930 minutes, 55 seconds
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"How Should I Be Booking Patients?" : UK Mastermind | Episode 158

Welcome back to the Paul Gough Audio Experience. In today’s episode I have my clinic full of PT Business owners, and a question was asked “Does online booking give too much control to your patient?” In my time as a business owner, I have found that this scenario is always changing. It is dependent on the stage your business is in currently, the staff, and the direction you yourself are going as the business owner. -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/28/201912 minutes, 19 seconds
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Baby News! PLUS, Announcing the Five Cities in Five Days Tour! | Episode 157

This podcast shares with you our very big baby news, lessons learned on communication from 2-days spent in the Hospital - PLUS, all the details of the upcoming "Five Cities in Five Days" Tour of the US.   CLICK HERE TO JOIN THE TOUR -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/27/201950 minutes, 26 seconds
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How To Help Patients Feel Comfortable With Seeing Multiple PTs : UK Mastermind | Episode 156

Today’s episode of The Paul Gough Audio Experience is taken from a Q/A session from my most recent mastermind event in Hartlepool, England. Tune in as I have my clinic filled with top PT business owners from around the world and my own physio staff. The question was asked “How Do I Explain Our Multi-Therapist Approach To My Patient?” . It is common for a patient to become so comfortable with one Physio treating them, that they don’t want to see anyone else. Although, if you are trying to keep your staffs schedule flowing smoothly, or your own while stepping back from patient care, a multi-therapist approach is key to accomplishing this. Listen in as my staff and mastermind members give their insights on this, before I give my analysis on the situation and how I would have remedied this problem before. -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/26/201922 minutes, 25 seconds
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How To Get Comfortable With "Demanding" Patients : Staff Training | Episode 155

In this episode of the show I talk to my staff about how to get comfortable with "demanding" and sometimes difficult to work with clients.    There's always that one patient that comes in each week that everyone feels a little uncomfortable around. It's not just happening because it is YOU or YOUR clinic and it's certainly nothing you have done.   That is because every patient has a different personality type (one of four) and it's impossible to NATURALLY connect with them all.    Most clinicians struggle with the "drivers" -- the lawyer or CEO Type - who are a little more forward in their demands and their expectations.  Yet, I used to LOVE working with drivers. That's because I figured what to do and say so that they enjoyed working with ME.    As I teach my staff, you can't change the patients, but you can change the way that YOU respond to them and how you let them make you feel.   Also in this episode:  * Why being in control means you must give up control   * The different personality types and how to deal with them   * How to recognize the characteristics of the DRIVER personality types   * What specific questions to ask the difficult patients to get them on side  * How to get demanding patients to "Ease off"   * How to turn drivers into life long patients you love to welcome back to your clinic  And so much more on this Episode.    This issue of dealing with demanding patients is one that your staff might not want to admit to - so this video will make their day when you show it to them and help them get better at working with all of the personality types that pass through your business. Watch this staff training here- https://www.youtube.com/watch?v=GGLtOoSUwbw -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/24/201913 minutes, 37 seconds
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"How Do I Give My Staff More Confidence? " : Flashback Friday | Episode 154

This episode is taken from a weekly coaching call with my Physical Therapy Mastermind group (the 4% Club) - and I answer the question, "how do I give my staff more confidence?" ...The answer may not be what you're expecting 😉 Enjoy the show! Be sure to hit subscribe, and leave your comments over on twitter by tagging @thepaulgough, or by using the hashtag #AskPG -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/23/20197 minutes, 26 seconds
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"How To Convert Patients At Discovery Visits" : Clinic Mastermind | Episode 153

Today's podcast was recorded in a room full of PT's at a clinic Mastermind I held in Charlotte. Listen in as I discuss:   - How to convert more people to paying patients in the Discovery Visit  - Why money is never the issue and what makes people happy to pay higher prices   - And, why you need to market and speak to small pockets of people -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/22/201915 minutes, 21 seconds
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How To Get More People To Say Yes To PT : Clinic Mastermind | Episode 152

 The reason why I believe so many Physical Therapist's are running into resistance from patients not-so-keen to pay for their services is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… It's easy to forget that people have no idea what Physical Therapy IS or DOES when we've been doing it for so long. In this episode listen in and hear me talk to a room full of Business Owners at a Clinic Mastermind I held at Volk PT, In Charlotte, North Carolina about how we can get better at selling what we REALLY do - and help more people.  If you have any questions about how you can accelerate the growth of your practice, head over to twitter and ask Paul by tweeting @ThePaulGough or by using the hashtag #AskPG.    -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/21/201911 minutes, 35 seconds
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"Paul, I Think I have a Marketing Problem" : Paul on Fire | Episode 151

On this episode of Paul on Fire I put to bed a story I hear ALL the time in a recent coaching call with my Mastermind group. The old story of PTs who have told me that they’ve gotten leads from their Website, Google, Newspapers, Facebook - even Doctors and referrals from past patients - and they just don't understand why they can't get them on schedule! If you think you have a marketing problem and have trouble converting leads - this episode is for you. ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/20/201911 minutes, 6 seconds
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"How To Overcome Money Objections" : Paul On Fire | Episode 150

In today's episode of the Paul Gough Audio Experience I answer a question that was asked on a call with my accelerator program students. Listen in as am asked “What should I say to people who are asking why my office visits are so expensive?” I explain to my accelerator students why it is important to maximize your communication skills with your patients, and why your clinical skills will get you so far.  ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/19/201916 minutes, 14 seconds
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How To Use Body Language To Appear More Confident To Patients : Staff Training | Episode 149

Today's podcast is from a staff training I recently had here in Hartlepool, UK.  In this one we look at how to APPEAR more confident when you're talking to patients. The thing that makes the biggest difference to getting patients to buy in is NOT what you know - but how confident you appear about what you know. You are in charge of that.    Listen as I teach my staff about bad examples of places I've been where there's barely even any eye contact made with customers - and explain the simple things we should be doing to stand out and make people feel special with the service you provide.    ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/17/201916 minutes, 53 seconds
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"How Do I Target Patients 50-Plus?" : Flashback Friday | Episode 148

Happy flashback Friday! Today’s episode of the podcast is from a call with a past Business Growth School class. Listen in as I answer a question on how to market to patients over the age of 50. I share professional tips that I used and personal stories that helped me realize what makes peoples mindset shift into making decisions on their health.  ------ Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/16/20199 minutes, 20 seconds
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"How We Buy Anything, Is How We Buy Everything" : Paul On Fire | Episode 147

Today's episode is taken from a coaching call I had during an old BGS course. One of my students was curious if she should have more than one Unique Selling Proposition.  Listen in to see what my answer to her was, and how I detail what a consumer’s mind is like. Their desire for instant gratification, and how it makes our jobs as Physical Therapists that much harder.   If you would like more information on how to discover your clinics USP, head over to my blog I wrote back in 2016 here-  “Having a clearly defined USP makes you DIFFERENT, helps people make better decisions about coming to see you, and if you intertwine it in your clinics communication, it’s also one of the ways you can overcome co-pay and out of network cost objections from patients who are still a little hesitant.” – Paul Gough ------ Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/15/201911 minutes, 29 seconds
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“Why More Clinical Skills Don’t Equal A Successful Business” : Paul On Fire | Episode 146

 It’s safe to say that I didn’t hold back during this podcast...   On this one my staff have caught a moment where I go “on fire” during a call I had with my students of my Accelerator Program about why even if you have ALL of the clinical skills in the world - you'll get stuck if that's all you rely on.   Turn it up, and enjoy the show!  Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com
8/14/201911 minutes, 5 seconds
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"Should You Hire A Full-time or Part-time PT?" : Paul On Fire | Episode 145

Today's episode is from a recent coaching call that I had with my 4% Masterminds. I was asked a question in relation to hiring, "Should I hire a full-time or a part time PT?". Listen in as I breakdown my method of hiring and how I helped him think differently in his hiring method.  I hope you enjoy! And, if you have gained anything from listening to my daily podcast, please leave a review over on ITunes, or whichever platform you are listening on.  ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ?  Check out Paul’s Best Selling Books for Physical Therapists: http://paulgoughbooks.com 
8/13/201911 minutes
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"Should You Talk To Patients About Treatment Plans?": Paul On Fire | Episode 144

Today’s episode of the Paul Gough Audio Experience is a behind the scenes clip from a coaching call I had with PT Business owners in my 4% Club Mastermind. During my coaching calls I am known to get passionate about the questions that my students ask, some would say I go “On Fire”. Listen in as I am asked “Should You Talk To Patients About Treatment Plans?”, I pull from my experience as a soccer physio and a business owner on this one so I hope you enjoy!   ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books