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The Official SaaStr Podcast: SaaS | Founders | Investors Cover
The Official SaaStr Podcast: SaaS | Founders | Investors Profile

The Official SaaStr Podcast: SaaS | Founders | Investors

English, Finance, 1 season, 733 episodes, 2 hours, 34 minutes
About
The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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SaaStr 735: How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

Jennifer Tejada, CEO of PagerDuty, discusses the influence of AI on business workflows, focusing on automating operations, maintaining customer trust, and navigating generative AI challenges. Together with SaaStr CEO and Founder Jason Lemkin, they addresses the role of AI in managing incidents, improving efficiency, and changing decision-making in enterprises. Lastly, we delve into how AI and human roles can coexist, foreseeing a shift towards high-value work as automation increases, with a call for leaders to embrace AI's potential while adapting to technological advancements. -------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Remote.com Are you overwhelmed with paperwork managing overseas contractors? Say hello to efficiency with Remote’s Contractor Management solution! Seamlessly handle invoicing, fixed payments, and compliant, localized contracts. Kickstart your free trial today at Remote.com -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
4/12/202443 minutes, 50 seconds
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SaaStr 734: The Latest in Series A Rounds, AI Growth Rates and More with SaaStr CEO and Founder Jason Lemkin

SaaStr 734: The Latest in Series A Rounds, AI Growth Rates and More with SaaStr CEO and Founder Jason Lemkin  So Redpoint Ventures published some of the slides they recently presented to their Limited Partners (their own investors) here. There’s a ton of good data there, but this one slide stood out to me, because it was put together in a really clear fashion, better than other data sources I’ve seen. And what it says is that even though Seed stage investing remains arguably as strong as ever … Series A hasn’t bounced back.  Not at all. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Remote.com Feeling stuck in your talent search? Remote Talent is the leading job board for remote-first companies and startups. Visit Remote.com/jobs today to start building your dream team, anywhere in the world. -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
4/5/202419 minutes, 38 seconds
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SaaStr 733: Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr 733: Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions.  Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. We were coming off an environment where startup funding was as fruitful as ever. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.  What he’s learned on both sides of the VC table is that the bar is really high for most VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.  
3/29/202450 minutes, 45 seconds
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SaaStr 732: What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross and SaaStr CEO and Founder Jason Lemkin

SaaStr 732: What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross and SaaStr CEO and Founder Jason Lemkin Vimeo CEO and SaaS veteran Adam Gross and Jason Lemkin, SaaStr founder and CEO, recently hosted a fireside chat at SaaStr Miami, talking about running a profitable public company with $400M in revenue, including themes around:  Using a combination of self-serve and sales-led motions How to juggle and manage several different ICPs  How to avoid over-monetization during tough times Who owns “free” What to expect from AI in the near future Adam is an OG in Cloud and SaaS. His first company was Personify and he went on to be a VP of Developer Relations at Salesforce, then hire number 11 at Dropbox, CEO at Heroku, and an investor and on many boards before landing as the current CEO at Vimeo.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
3/22/202428 minutes, 12 seconds
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SaaStr 731: 10 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google

SaaStr 731: 10 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? And what should all founders know about the process if the time comes?  First, there are three types of acquisition deals:  Talent — To get the expertise on your team and more firepower.  Asset — To gain certain assets like code, patents, data sets, etc, while leaving the team and often the company behind.  Talent + Asset — Taking everything to expand the business or some core piece of the product. Or integrate the features into an existing product, which is an acquisition of the product.  Now, we'll dive into what founders should know before, during, and after the M&A process.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.  
3/20/202420 minutes, 3 seconds
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SaaStr 730: How to Price and Package AI SaaS Products with Sandhya Hegde, General Partner at Unusual Ventures

SaaStr 730: How to Price and Package AI SaaS Products with Sandhya Hegde, General Partner at Unusual Ventures With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? Should it be subscriptions, usage, solutions, or something entirely different? While companies are scrambling to roll out these new tools, they also want reliability and predictability in the value they’re getting from your products, which can make pricing extremely difficult.  So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products.  Sandhya has been in the startup ecosystem for about 15 years, with the last two years heavily focused on investing in AI-native startups, primarily on the application and Enterprise software side. Over the past year, people have started to recognize how challenging pricing and packaging are for AI products, as well as the competitive pressure. Why is pricing so tricky?  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
3/15/202431 minutes, 34 seconds
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SaaStr 729: 6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr 729: 6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. TJ Nahigian, co-founder and Managing Partner of Base10 Partners, and Luci Fonseca, Partner, deep dive into the current GenAI landscape, incumbents vs. startups, and the six questions founders should ask themselves to drive value from GenAI. For some context, Base10 is a research-driven investment firm focusing on companies automating the largest sectors of the real economy. They’re trying to figure out what will happen with GenAI and share what they’re observing today so startups and incumbents can take advantage of it to build significant value. Base10 is interested in mega-trends that change how people live and work in the next ten years. We’re at the beginning of a platform shift, and for the first time, GenAI has become accessible to more than just the mega businesses of the world. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
3/13/202434 minutes, 20 seconds
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SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter.  Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 is was seen as perhaps too capital-efficient.  If you were well-funded, 0.7 was fine. But as Rajeev, Karan, and Jane point out to set the stage for this discussion, Go-to-market efficiency in recent years has suffered a significant drop across both public and private SaaS companies.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
3/6/202425 minutes, 14 seconds
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SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same.  Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
3/1/202421 minutes, 27 seconds
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SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential How do you build out a Sales Development (SDR) function at your SaaS company? Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex.  We’ll cover everything from setup to efficiencies in setting up an SDR function, including: The benefits of SDR When to hire your first SDR Who to hire How to measure performance Scaling the team  Trends in outbound -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/23/202438 minutes, 35 seconds
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SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies.  In a panel, Guillaume Cabane (G) and Martin Gontovnikas (Gonto), co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel, share real-life examples of how demand generation, growth, and marketing strategies have been executed to scale beyond 2x ARR each year, even on a low budget.  Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple.  In this episode we’ll share:  Automated outbound at-scale strategies.  Sales-assisted, product-led growth strategies that close Enterprise leads.  How to use community as a driver of product-led growth.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/20/202433 minutes, 45 seconds
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SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund

SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.  Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from.  From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/16/202446 minutes, 12 seconds
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SaaStr 723: Nick Mehta, CEO of Gainsight, and Jason Lemkin, CEO and Founder of SaaStr: Answer Your Top 10 2024 Customer Success Questions

SaaStr 723: Nick Mehta, CEO of Gainsight, and Jason Lemkin, CEO and Founder of SaaStr: Answer Your Top 10 2024 Customer Success Questions In 2024, for customer success in SaaS, what’s “good” NRR? What’s a “good” NPS? Who should Customer Success report into? Questions like this and many others are the most common questions asked of SaaStr Fan Fave and expert on Customer Success, Gainsight CEO Nick Mehta, and SaaStr CEO and Founder, Jason Lemkin.  While we recently published an episode on what will change for Customer Success in SaaS in 2024 with Jason and Nick, we ran out of time to answer some of the top questions both get and what their answers would be now in 2024. So in the latest installment of the official SaaStr Podcast, we did exactly that. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/13/202426 minutes, 41 seconds
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SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin At Pavilion's CEO Summit, SaaStr CEO and Founder Jason Lemkin, took the stage to do something .. a little bit different. Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what's most top of mind for him at the start of 2024. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/9/202430 minutes, 15 seconds
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SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies.  Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on: How do you define and refine an ICP? Can you start and stop a PLG motion?  What should you look for in an Enterprise rep vs. a Mid-Market rep?  How do you diagnose and solve churn?  How should you handle presenting challenges to your C-suite team when you’ve just joined the company?  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/6/202429 minutes, 57 seconds
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SaaStr 720: CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk. Hosted by Sam Blond, Partner at Founders Fund

SaaStr 720: CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk. Hosted by Sam Blond, Partner at Founders Fund In this week’s episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 billion of ARR last year, with a market cap of $25.7 Billion.   Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. As Christian shares on the pod,  the company’s current customer list includes many notable companies, with 92 of them being on the Fortune 100. A feat! As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Together with Sam, in today’s episode, they discuss everything Enterprise SaaS sales including: Pipeline health Enterprise pipeline generation How to create demand in the Enterprise when new business slows The pros and cons of a product-led pipeline And of course, Customer Success with Enterprise-level customers -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
2/2/202434 minutes, 10 seconds
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SaaStr 719: What's New at WordPress with Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress. Hosted by Jason Lemkin, Founder and CEO at SaaStr

This is SaaStr's What's New series where our very own CEO and Founder, Jason Lemkin, sits down with the top CEOs and leaders in SaaS to discuss What's New, what's top of mind, and what every SaaS founder should be thinking about. In today's episode, Jason sits down with Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress on what's new at WordPress.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/26/202431 minutes, 19 seconds
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SaaStr 718: Predictions for Venture, IPOs and the State of SaaS in 2024 with SaaStr CEO and Founder Jason Lemkin and Harry Stebbings, Founder and Host of the 20 Minute VC

SaaStr 718: Predictions for Venture, IPOs, and the State of SaaS in 2024 with SaaStr CEO and Founder Jason Lemkin and Harry Stebbings, Founder and Host of the 20 Minute VC Harry Stebbings, Host of the 20VC, recently hosted SaaStr CEO and Founder, Jason Lemkin for one of the first podcasts of the year. Together, they talk about the best of SaaS from 2023, the state of SaaS in 2024, and their predictions for Venture and IPOs for the year ahead.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/23/202435 minutes, 27 seconds
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SaaStr 717: How Enterprise SaaS Companies are Buying AI (or Not) with ContextualAI, Anthropic, and Glean

SaaStr 717: How Enterprise SaaS Companies are Buying AI (or Not) with ContextualAI, Anthropic, and Glean While AI seems to have gone mainstream for consumers and smaller SaaS companies, but what about the big guys? While the first generation of Generative AI is great, it’s not quite ready to solve Enterprise problems. So, where are we now in the adoption cycle for the Enterprise world?  We brought together an Enterprise SaaS panel with: Douwe Kiela, CEO of ContextualAI Benjamin Mann, co-founder of Anthropic Arvind Jain, CEO of Glean and Sandhya Hedge, General Partner at Unusual VC To help us figure out how to sell GenAI software to some of the biggest organizations in the world.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.  
1/17/202429 minutes, 38 seconds
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SaaStr 716: The Future of Customer Success in 2024: Insights and Predictions from Gainsight CEO Nick Mehta and SaaStr CEO and Founder Jason Lemkin

SaaStr 716: The Future of Customer Success in 2024: Insights and Predictions from Gainsight CEO Nick Mehta and SaaStr CEO and Founder Jason Lemkin Is it the end of an era in SaaS customer success? It seems like some of the biggest changes to the human side of SaaS are happening right now. What does the AI revolution and SaaS spending cuts mean for the future of Customer Success and support? In this episode, SaaStr CEO and Founder, Jason Lemkin, and SaaStr fan-favorite, Nick Mehta, CEO of Gainsight share their insights and predictions on what the future of customer success will hold in 2024 and beyond.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/12/202438 minutes, 55 seconds
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SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta In this CMO panel, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/10/202421 minutes, 28 seconds
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SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential. Hosted by Sam Blond, Partner at Founders Fund. With Ashley Kelly, VP of Global Sales Development at Rippling. In the latest episode of SaaStr's CRO Confidential series, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context - Ashley had previously helped Sam scale Brex's outbound sales from $2M to over $300M in ARR as Senior Director of SDR.  Together they discuss: Scaling outbound sales and SDRS (sales development representatives) from 0 to $100M and beyond How to hire the right outbound sales team The SDR interview checklist How to create an environment to set up outbound sales reps for success Which KPIs to measure and matter most in outbound SaaS sales Increasing the quality and closed-won revenue with your outbound sales team  Listen now! -------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/5/202446 minutes, 30 seconds
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SaaStr 713: Why the Future of Customer Success, Sales and Marketing Has Changed: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin

SaaStr 713: Why the Future of Customer Success, Sales and Marketing Has Changed: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin In part one of this Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and why the future of roles in customer success, sales and marketing have forever changed in SaaS.  -------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
1/2/202429 minutes, 35 seconds
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SaaStr 712: Is AI the Only Thing in SaaS that Anyone Cares About Anymore? Ask-Me-Anything Part 1 with SaaStr CEO and Founder Jason Lemkin

SaaStr 712: Is AI the Only Thing in SaaS that Anyone Cares About Anymore? Ask-Me-Anything Part 1 with SaaStr CEO and Founder Jason Lemkin Ask Me Anything with SaaStr CEO and Founder Jason Lemkin Part One. In the first part of this open AMA, Jason shares his thoughts on the current state of sales and marketing, if anyone really cares about anything other than AI anymore, how to hire great partners, and breaking out of a crowded ecosystem. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/28/202326 minutes, 21 seconds
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SaaStr 711: 5 Lessons from Scaling Six Products to $100M+ with Samsara's Chief Strategy Officer Kiren Sekar

SaaStr 711: 5 Lessons from Scaling Six Products to $100M+ with Samsara's Chief Strategy Officer Kiren Sekar For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this episode's for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. The six products/companies Kiren helped scale to $100M that he'll reference in this playbook include: Bill, Cloudflare, Crowdstrike, Samsara, Snowflake, and Zscaler.  His five lessons are: A single metric that helps guide decisions of when to pivot, when to iterate, and when to pivot.   Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. Building customer feedback into the DNA of your product team and products. Going multi-product early.  Listen to the full episode now.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.  
12/27/202323 minutes, 23 seconds
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SaaStr 710: Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck and SaaStr CEO and Founder Jason Lemkin

Welcome to the Official SaaStr Podcast Episode 710: Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck and SaaStr CEO and Founder Jason Lemkin In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo, Henry Schuck. So, what’s new at ZoomInfo? In this episode, Jason and Henry discuss: *PLG vs. a sales-led motion, and which is more efficient *The macro-environment and what to expect next year *What’s new at ZoomInfo -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/21/202332 minutes, 46 seconds
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SaaStr 709: 15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital

SaaStr 709: 15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital In this episode of the SaaStr Podcast, SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave delves into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This episode will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount. SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/19/202334 minutes, 6 seconds
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SaaStr 708: The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. PST.  Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. The last 18 months have seen the biggest changes in the VP of Sales in his SaaS career. We’re still learning what world we’re in — some people interview over Zoom, some are focused on how to build teams in the current age, and many are dealing with a weird overhang from the SaaS explosion of 2021, quiet quitting, layoffs, and team turnover.  While this topic isn’t new, you want to avoid getting this hire wrong. So, let’s look at the top 10 mistakes Jason sees in the VP of Sales hiring process.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/14/202329 minutes, 47 seconds
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SaaStr 707: The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr 707: The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini Hear the latest insights on AI from leading VC Tomasz Tunguz of Theory Ventures Theory Ventures, joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI, and Sharon Zhou, Co-Founder and CEO of Lamini. Together they discuss the new architecture for building Software as a Service (SaaS) applications with data & machine learning at their core, moderated by Tomasz. The focus of the episode centers around the transformative role of data, which has become an integral part of the production stack. The speakers also delve into the implications of this shift and explore how leveraging data within the architecture empowers developers to create more robust, intelligent, and scalable SaaS solutions. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/12/202331 minutes
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SaaStr 706: What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, CEO and Founder at SaaStr

In our 'What's New' series, SaaStr CEO and Founder Jason Lemkin sits down with the top CEOs from leading SaaS companies to discuss What's New and what's top of mind. In this episode, Jason sits down with Aaron Levie, CEO and Co-Founder of Box, and also a SaaStr-fan fave from speaking at various SaaStr events in-person and digitally. Together they discuss: How to go long as a CEO and Founder in SaaS Overhauling operating margins at Box to a top-tier 25% Implementing AI at BOX Macro issues on the horizon for 2024 What's new at Box ------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/7/202333 minutes, 41 seconds
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SaaStr 705: Decoding the 2024 Market: How to Scale from Go-to-Market Through IPO for the Year Ahead with ICONIQ Growth’s General Partner Doug Pepper and Head of Analytics, Christine Edmonds

A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. But there is a dearth of data that leaders can leverage to inform building out the best team, strategies, and tactics to scale their go-to-market organization. Leveraging proprietary data from over 200 leading GTM executives and tens of thousands of data points related to executive profiles across Sales and Marketing leaders, Doug Pepper, General Partner, and Christine Edmonds, General Partner and Head of Analytics at ICONIQ Growth will share detailed answers to the key go-to-market questions from B2B SaaS leaders including: The latest insights on what “effective” scaling means in today’s environment Best practices for building out GTM teams and processes Learnings related to what profiles make the most successful IPO-ready executive hires How top companies are tweaking tactics in today’s environment to drive efficient selling -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
12/5/202334 minutes, 16 seconds
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SaaStr 704: CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP Sales, Jameson Yung, and Sam Blond, Partner at Founders Fund

We had a party in 2020 and 2021 where valuations and growth were crazy. Then, we had a hangover in 2022 and the first half of this year. Now, investing is coming back, public markets have returned, and we’re almost back to normal.  Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets.  The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets?  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/30/202335 minutes, 58 seconds
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SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital's Managing Director and Co-Founder Mark Roberge

As AI continues to reshape the way businesses operate, it has become a critical differentiator in gaining a competitive edge. Stage 2 Capital Co-founder and Managing Director Mark Roberge dissects the advantages and challenges faced by both startups and incumbents in leveraging AI for Go-to-Market strategies. Uncover the unique capabilities that startups bring to the table and how they disrupt established players with their agility, innovation, and ability to adapt to changing market dynamics. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/28/202335 minutes, 35 seconds
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SaaStr 702: Hitting Hypergrowth: How to Take Your SaaS Company from $25M to $100M+ and Beyond with Amplitude CEO, Spenser Skates

From seed funding to reaching $100M ARR to going public in 2021, Spenser Skates knows about growing and scaling a business. But for many founders, the question becomes: how do you maintain hypergrowth? In this podcast, Spenser will share key lessons around maintaining long-term, sustainable growth, including when to expand your product suite, why iteration matters more than perfection, where AI fits (and doesn't!) fit into growth strategy, and how to ensure your exec team is the right group for your next stage of growth. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/24/202332 minutes, 18 seconds
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SaaStr 701: The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Scott Belsky, CSO, and EVP at Adobe, does a deep dive on the profound transformations taking place in the creative world. As technology continues to reshape the landscape, Cloud and SaaS Founders, VCs, and Executives must adapt and evolve to stay ahead. Discover the playbook to thrive in this dynamic environment and unlock unprecedented opportunities. Belsky will share his deep insights into the rapidly changing creative industry, drawing from his vast experience at the forefront of innovation. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/16/202326 minutes, 36 seconds
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SaaStr 700: My Top 10 Failures as a SaaS CEO & What I've Learned with Nick Mehta, CEO at Gainsight

In this episode, Nick Mehta will share ten significant mistakes he made during his career, and how these failures shaped his journey as CEO of Gainsight. Mehta will impart valuable lessons on resilience and growth, offering attendees actionable takeaways for their own entrepreneurial ventures. This is a must-listen for anyone seeking to learn from real-life experiences and turn failures into opportunities for success in the software-as-a-service (SaaS) world. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/14/202337 minutes, 46 seconds
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SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

In this new episode of CRO Confidential, we take a look at the proven customer acquisition strategies behind Toast's explosive growth to over $1.1B ARR. Hosted by Founders Fund Partner Sam Blond, this episode features the CRO of Toast Jonathan Vassil, who walks us through Toast's go-to-market and customer acquisition strategies. --------------------------------------------------------------------------------------------   This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/9/202345 minutes, 29 seconds
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SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin

Welcome to Part Two of SaaStr founder and CEO Jason Lemkin’s Ask Me Anything session at this year’s SaaStr Annual. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.  Building and scaling a startup isn’t for the faint of heart and often comes with many ups and downs that SaaS veterans have experience in.  So, let’s jump right into Part Two.  ------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
11/7/202341 minutes, 20 seconds
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SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

Each year, tens of thousands of SaaS fans attend SaaStr Annual. And every year, Jason Lemkin, the founder of SaaStr, takes the stage to answer the audience's most pressing questions. For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, when to use AI at early-stage companies, and when the right time is to invest in a new product line. Building and scaling a startup isn’t for the faint of heart and often comes with many ups and downs that SaaS veterans have experience in. Let's dive into the questions and answers!
11/2/202343 minutes, 38 seconds
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SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

As industry leaders, understanding the transformative power of AI and how it can be harnessed to drive innovation and growth is essential for staying ahead in today's rapidly evolving business landscape. In this episode, Aliisa Rosenthal, Head of Sales at OpenAI, will delve into the ways in which AI is reshaping the way we work. With her extensive experience and deep knowledge of AI technologies, Aliisa will share insights, trends, and practical examples of how AI is being applied across various sectors.
10/24/202317 minutes, 5 seconds
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SaaStr 695: How to Close More Deals with Less Budget with Datadog's CMO Alex Rosemblat

As SaaS companies slash campaign budgets, marketing leaders need to find other ways to augment customer wins from their remaining campaigns. Increasing down-funnel conversions by having marketing enable sellers to “all-star” levels along the funnel can help make up the difference. In this episode, Datadog's CMO Alex Rosemblat will explore the tactics, personas, best practices, and tracking metrics to significantly up-level product and campaign-level sales enablement.
10/22/202331 minutes, 42 seconds
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SaaStr 694: Unlock Profitability and Growth - The Key Strategies with Expensify's COO Anu Muralidharan

In the dynamic landscape of SaaS startups, pursuing rapid customer growth while achieving and maintaining profitability is an art that requires flexible strategies and, more importantly, employees that are eager for the challenge. In this episode, Expensify COO Anu Muralidharan will share how Expensify became profitable on its way to securing millions of users in less than 15 years. You'll hear real-world examples and walk away with specific tactics they can immediately deploy at their own companies, including:  a.) when, where, and why to outsource b.) a new, more bullish approach to testing and launching products with confidence  c.) how to leverage automation to reduce expenses while simultaneously supporting growth.
10/18/202324 minutes, 2 seconds
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SaaStr 693: The Secrets to Scaling and Growth in an Unpredictable Market with monday.com’s Co-founder and Co-CEO, Eran Zimman, and SaaStr CEO and Founder, Jason Lemkin

Monday has gone from $7m in 2017 to over $700m in revenue today, showcasing the sheer power of compounding revenue. Did Monday’s founders feel like they’d be 100x bigger in just six years since that first SaaStr conference they attended? Eran Zimman, Monday’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. Monday hasn’t missed a bit, but before we dive into their secrets, let’s first learn where it all started and what they do today.
10/12/202346 minutes, 45 seconds
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SaaStr 692: How To Perfectly Pitch Your Seed Stage Startup With Y Combinator's Managing Director Michael Seibel

Discover the best ways for a seed-stage startup to pitch to investors and successfully fundraise from Y Combinator’s Michael Seibel. Any founder you talk to likely remembers every investor who said no to them. Those founders hold a special kind of “not hatred,” says Michael Seibel, Managing Director and Group Partner at Y Combinator, but a special kind of something for those investors and a desire to prove them wrong. If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors.
10/6/202330 minutes, 19 seconds
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SaaStr 691: The 2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin

SaaStr founder Jason Lemkin deep dives into the current state of SaaS and the Cloud and what to expect over the next year.
10/4/202322 minutes, 59 seconds
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SaaStr 690: From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman

One of the open secrets behind a lot of great companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today.
10/2/202325 minutes, 6 seconds
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SaaStr 689: The Latest 2023 Napkin Reveal: What it Takes to Raise Capital with Christoph Janz, General Partner of Point Nine Capital

Given the massive downturn that started 18 months ago, many SaaS founders are nervous about what it takes to raise capital in SaaS in 2023. Christoph Janz, General Partner of Point Nine Capital, shares some answers about what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy.
9/27/202325 minutes, 14 seconds
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SaaStr 688: The State of the Cloud 2023 with Bessemer Venture Partners

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy.  Presented by: Mary D'Onofrio, Partner @ Bessemer Venture Partners Janelle Teng, VP @ Bessemer Venture Partners Caty Rea, VP @ Bessemer Venture Partners The past twelve months have been relatively turbulent for Cloud founders. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody.  What does this mean for Cloud companies?  Let’s find out.
9/25/202326 minutes, 57 seconds
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SaaStr 687: Building a Global SaaS Empire: Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets

Freshworks is a successful public SaaS company that has a humble beginning in the small town of Chennai, India. Founder and CEO Girish Mathrubootham shares five big bets that paid off as he scaled this multi-product company.  Listen to discover Mathrubootham’s key decisions in launching and scaling a company, which include: *Betting on inbound while going global *Hiring talent when talent is hard to find *Going multi-product early on *Layering a sales-led motion on top of a product-led motion *Betting on AI and the future before it arrives
9/18/202331 minutes, 9 seconds
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SaaStr 686: What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures, and Jason Lemkin, Founder & CEO, SaaStr

Are you curious to learn what the future of SaaS will look like in 2024? Well, look no further. In this informative interview, two of the biggest pioneers of SaaS, David Sacks, Founder and General Partner of Craft Ventures and Jason Lemkin, SaaStr Founder and CEO, team up to discuss the potential landscape for AI-focused SaaS over the next five years. From understanding what it takes to raise a Series A these days to discovering how AI will shape the industry, get a unique insight into the world of SaaS as two leading experts share their predictions and experience. Don’t miss your chance to keep ahead of the competition – listen now!
9/15/202341 minutes, 7 seconds
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SaaStr 685: Why Investors Love SaaS with SaaStr CEO Jason Lemkin and QED Partner Amias Gerety on Fintech Beat

SaaStr Founder and CEO Jason Lemkin and Partner at QED Investors Amias Gerety chat on the Fintech Beat podstream about all things SaaS, money, and what makes a great founder.  Some topics covered include:  What makes SaaS so great How SaaS is fairing in the “macro” economy Perspectives on fintech and SaaS and how they overlap How an investor chooses what to invest in and when it’s time to walk away Fintech Beat is all about the intersection of finance, tech, and policy, and now they’re touring outside the neighborhood of fintech and into the great big world of SaaS.  While the world of public tech stocks is defined by consumer-facing juggernauts like Facebook, Amazon, and Google, the world of venture capital is defined by the North Star of SaaS.  Let’s dive right in. 
9/2/202334 minutes, 58 seconds
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SaaStr 684: A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 Ecosystem

G2 is a unicorn startup that’s stayed in the game for over a decade. G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. 
8/30/202325 minutes, 12 seconds
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SaaStr 683: How To Live Your Values While Building A Unicorn with Notion, Motive, and Incredible Health

Discover how three breakout SaaS companies scaled from an idea to hundreds of employees and $1B+ valuations, all while living their values along the way.  Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth.  Moderated by Laura Weidman Powers, Operating Partner at Base10 Partners. As we dive into these three highly successful companies, we’ll talk about their values, the process of creating them, and the right time for founders to create their own values. 
8/28/202341 minutes, 59 seconds
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SaaStr 682: The Top 10 Worst Pieces of SaaS Advice to Avoid with SaaStr CEO and Founder Jason Lemkin

10 Terrible Pieces Of SaaS Advice To Avoid If You Want To Succeed with SaaStr Founder Jason Lemkin   Bad advice is everywhere these days. Hundreds of thousands of experts are telling you how to succeed in SaaS. Many of those voices are incredible, yet terrible bits of advice pops up again and again.   On top of that, founders are full of excuses preventing them from scaling.    SaaStr Founder and CEO Jason Lemkin shares the 10 worst pieces of SaaS advice, excuses, and mistakes founders make, and what to do instead.   
8/25/202322 minutes, 17 seconds
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SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind.  Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups.  He’ll walk you through the three stages of growth:  0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey.   This edition of the SaaStr podcast is brought to you by: Prescient Security & Assurance. Your trusted partner in cybersecurity and compliance. Automated solutions, expert protection, regulatory compliance. Secure your future at prescientsecurity.com   Can’t afford an engineer in Silicon Valley? Tap the talent pool in Eastern Europe. Working with a global expansion partner, like Atlas, is a quick, cost-effective, and compliant solution. Visit www.atlashxm.com for a strategy call.    
8/9/202338 minutes, 53 seconds
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SaaStr 680: The Most Important SaaS Metrics of 2023 with monday.com Co-Founders and SaaStr Founder Jason Lemkin

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday, and the founder of SaaStr. The godfather of SaaS and founder of the world’s largest community for business software sits down with one of the most metric-oriented companies today to discuss the most important SaaS metrics for founders in 2023. Jason Lemkin, Founder of SaaStr, and co-founders and CEOs, Eran Zinman and Roy Mann of the wildly successful monday.com chat with Startup For Startup about ARR, NRR, CAC, and what it takes to beat the odds in a tougher environment.
8/6/20231 hour, 1 minute, 54 seconds
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SaaStr 679: Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

Are you trying to unlock sustainable low customer acquisition costs (CAC) growth for your SaaS company? Then you need to hear what Guillaume Cabane, Co-Founder and President of HyperGrowth Partners, has to say on the subject. In this podcast, Guillaume shares the formula he used at Ramp, Gorgias, and Drift to reach explosive saas growth - showing you the secrets of smart scaling.  Don't miss out - listen now now for groundbreaking advice on generating fast CAC growth success!
7/31/202321 minutes, 22 seconds
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SaaStr 678: Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht

Founders of 2023 ask themselves, “What does it take to raise money right now in this uncertain market environment?” Peter Specht, Partner at Creandum, shares a data-driven perspective and real-time insights into the market of very recent rounds and current VC expectations.  Unfortunately, raising money isn’t the same as raising in 2021. Specht walks you through what has happened in the last 12 months and the best practices for today.   
7/26/202336 minutes, 29 seconds
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SaaStr 677: MongoDB at $1.5 BILLION in Revenue: An Epic Growth Story

Some SaaS and Cloud leaders have seen big impacts from the post-Covid hangover, but others keep accelerating. MongoDB is one of those that has never stopped.    Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023.    MongoDB is at a stunning $1.5B in ARR, 29% overall growth, and is worth $29B. That’s about as good as it gets in SaaS and Cloud!    While many less efficient public SaaS companies are trading at tough multiples of 3-4x ARR, and the average is about 6x ARR, MongoDB is almost 20x ARR.    Let’s look at nine interesting learnings about this leading company.  
7/22/202317 minutes, 17 seconds
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SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Hosted by Sam Blond, Partner at Founders Fund

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast, believes there are reasons to be optimistic for the rest of 2023. In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023.  SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free. 
7/19/202329 minutes, 46 seconds
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SaaStr 675: Why You're Unfundable in 2023: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin

Many people at this year’s SaaStr Europa wondered about the future of customer success, motivation during hard times, and how to grow in this new era of efficiency.  SaaStr CEO and Founder Jason Lemkin sat down with the audience for an Ask Me Anything session to answer some of the most pressing questions from the audience.  If you missed part 1, catch that here. First up is a bootstrapped founder looking for advice in today’s market. 
7/15/202324 minutes, 23 seconds
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SaaStr 674: The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder, Jason Lemkin

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times.    At this year’s SaaStr Europa, Jason Lemkin, CEO and Founder of SaaStr, took the stage to answer the audience's most pressing questions about the present and future of startups.    His answers didn’t disappoint.  
7/12/202315 minutes, 39 seconds
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SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Retention is the new acquisition.   This paradigm shift has placed Customer Marketing in the spotlight as a pivotal function that helps companies achieve robust NRR metrics. Despite the revenue impact, Customer Marketing teams remain relatively lean and often struggle to secure the necessary support from cross-functional teams. Companies that have successfully unlocked the potential of Customer Marketing have seen a substantial increase in revenue.   Join Insider's Co-founder and CEO, Hande Cilingir, and CMO, Merve Nazlioglu, as they unveil ten game-changing tactics to accelerate your customer marketing programs on the path to achieving an outstanding 140% NRR.
7/7/202330 minutes, 52 seconds
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SaaStr 672: Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow

Struggling to find product market-fit?   Join former Divvy CRO, Sterling Snow, and learn how the company went from 0 to a $2.5B exit in just four years using effective go-to-market strategies. Find out what the team did differently that set them apart from their competition and get your product off the ground in no time!  There are 6 primary operating models Divvy used to fuel incredible growth, culture, and results. The best part is they're dead simple and every team should be using them. Don't miss this session where Sterling will talk through the tactics, mistakes, and lessons learned.
7/5/202323 minutes, 19 seconds
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SaaStr 671: From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze's Co-Founder & CEO Bill Magnuson

It’s not an easy time to be a startup entrepreneur. Even as generative AI and LLMs present the potential for a technical paradigm shift, startups today must also grapple with the realities of financial market upheaval, ominous global power shifts, uncertain economic indicators, and disruption up and down the supply chain: It may feel as though “hunkering down” is the best that a founder can do. Bill Magnuson, Co-founder and CEO of Braze, has a different take, in which there’s no time like the present era of change to uncover opportunities that can distinguish your business from competitors’ as the skies clear. Having navigated through the early days of mobile and the multiple macro disruptions since to take Braze public and scale to a revenue run rate of $400+ million, Bill has put this strategy to the test. Seeing opportunity in today’s times requires a longitudinal perspective on the underlying forces of change that create growth opportunities and strategy that anticipates the evolution of those forces while positioning your business to best take advantage of the resulting changes over time.. Timing around disruptions is key, and they provide a key opportunity for innovators to build in response to the evolution of new skillsets, team structures, and business models, all of which create new buyer personas, and can be cultivated even while headwinds stall growth. Those who lean into disruptions with curiosity and optimism can emerge as stronger innovators with deeper competitive moats because they were out building with a growth mindset while everyone else was hunkered down. Key takeaways from this talk include: *How to think about second-order effects of disruption, and when their evolution may ultimately reward patience, creating room for the slower growth that is often forced by a difficult macro. *What to watch for in areas of macro disruption in order to identify differentiating opportunities in unexpected places.  *How evolving skillsets, team compositions, and ways of working can transform business, and why its absence can lead to obsolescence.
6/30/202340 minutes, 11 seconds
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SaaStr 670: CRO Confidential: Why The First Rule You Know About Building Software is Wrong. Rippling CEO Parker Conrad's Theory of the Compound Startup. Hosted by Sam Blond, Partner at Founders Fund

The First Rule You Know About Building Software is Wrong.   Discover why with Rippling CEO and Co-Founder, Parker Conrad, and Sam Blond, Partner at Founders Fund. In this session, Parker will explain step-by-step his theory of the compound startup and how it can help you scale your SaaS company.   *****   Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.   Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
6/28/202339 minutes, 48 seconds
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SaaStr 669: From 2 Weeks of Runway to a $1.5B Valuation: The Founder Playbook with Loom Co-Founder and CEO Joe Thomas

June 2016: Loom was on its last legs. With more than one failed launch + fundraising attempt behind them, the co-founders were maxing out credit cards and had about two weeks of runway left before calling it quits. One idea changed everything: they took a chance on a single piece of their product — the video recorder. They decoupled it from the broader platform they’d been developing, launched it as a standalone offering on Product Hunt, and saw more signups in one day than the past six months combined. Today, the company has raised over $203M and counts 20M users in over 230 countries. Those first months of tumult aren’t the only ups and downs CEO Joe Thomas and his co-founders have encountered in Loom’s journey. And they’re not alone; today’s tech founders are navigating an increasingly difficult economic climate, shifting expectations from investors + employees, and the need to continue to innovate faster — all with fewer resources.  In this session, Thomas will share some of the lessons he’s learned throughout the past year and beyond, including the need to make agility your superpower. He’ll talk about the need to balance long-term planning with strategic short-term adjustments for when the curveballs come (because they will). Thomas will also share insight into how other founders — including customers/partners of Loom — are adopting new processes, emerging tools, and shifting workplace norms to adapt. With so much uncertainty still ahead in 2023, it’s important for founders to learn how to take a half step back, reevaluate their game plan, and orient their short-term priorities around customers’ needs.   *** Slides for this session: https://www.slideshare.net/saastr/from-2-weeks-of-runway-to-a-15b-valuation-the-founder-playbook-with-looms-ceo-joe-thomas-cofounder-and-ceo-loom-492 Joe's 2021 Flywheel session on YouTube: https://youtube.com/live/rbOoikTMfyI The podcast version: SaaStr 445: Loom CEO Joe Thomas On How Speed & Simplicity Can Fuel Your Flywheel https://sites.libsyn.com/77527/saastr-445-loom-ceo-joe-thomas-on-how-speed-simplicity-can-fuel-your-flywheel   *****   Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.   Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8            
6/23/202327 minutes, 2 seconds
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SaaStr 668: Top 10 Mistakes Getting to $100M ARR with LaunchDarkly Co-founder and Executive Chair Edith Harbaugh

Learn directly from Edith Harbaugh, Co-founder and Executive Chair of LaunchDarkly, about the top 10 mistakes to avoid when scaling your SaaS company. Edith is an experienced startup executive and has firsthand insights into how to grow any SaaS business quickly and successfully. Don't miss this opportunity to get valuable guidance for scaling to 100 million in ARR! We'll cover how: *Everything is up & to the right if you zoom out Big changes every 6-18 months Revenue is it’s own funding Hiring changes over time Value your time and get leverage A good Exec Recruiter is worth it Pricing - no right answer Creating category takes constant effort Refresh Values No playbook, just play pages   Watch the video, including Q&A: https://youtu.be/5ccWUwinkJg   ****** Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.   Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
6/21/202329 minutes, 24 seconds
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SaaStr 667: The 2023 Mid-Year State of the Markets: Why Efficient Growth is Key with SaaStr CEO & Founder Jason Lemkin

Watch the video: https://youtu.be/h1Hpag6gnOI   ****** Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.   Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
6/16/202339 minutes, 51 seconds
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SaaStr 666: Scaling a SaaS Startup to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines

Discover the secrets to scaling a SaaS business with UiPath's CEO & Founder Daniel Dines, and Philippe Botteri, Partner at Accel.   Learn 10 interesting lessons for driving a new category in SaaS to over a billion dollars in annual revenue and beyond. Sharing the learnings from the founding of UiPath in 2005 to its present-day success with over a billion dollars in revenue, watch to learn insights into how UiPath has achieved its monumental growth, and how you can apply these strategies to your own SaaS business.   ***** Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.   Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
6/14/202340 minutes, 3 seconds
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SaaStr 665: CRO Confidential: Principles that Drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones

In 2020-2021, many SaaS startups faced a unique challenge. With teams spread across the globe, they had to find new working patterns to scale their businesses in a distributed environment. Wiz, one of the fastest-growing SaaS companies focused on security solutions, was one of them. The company helps enterprises internationally with contextual and actionable insights to secure their cloud infrastructure.  Today, Wiz is one of the highest-valued private tech companies, at $10 billion, as announced in Feb 2023. Wiz CRO Colin Jones shared with host Sam Blond how this traditional startup evolved, thrived and grew from 0 to $100 million in just two years.  Watch the video: https://youtu.be/yDS8xKlAeXw   ***** Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.   SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
6/2/202343 minutes, 39 seconds
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SaaStr 664: What You Need to Change at $10M to Scale to $100M with Sameer Dholakia, Partner at Bessemer Venture Partners

Building a company for $0-$1M in revenue differs wildly from $1-10M ARR. And scaling from $10M to $100M is wildly different still.  Sameer Dholakia, Partner at Bessemer Venture Partners with decades of operational experience, shares what you need to change as you scale from $10M to $100M ARR.  The short answer is almost everything.  Keep an open mind as you move into the next chapter of your company.  “Everything that got you to where you are isn’t going to get you where you want to be,” says Dholakia.    Watch the full video, including Q&A: https://youtu.be/ucgtUQiyEJE Sameer's slides: https://www.slideshare.net/saastr/sameer-dholakia-saastr-workshop-wednesdays   ***** SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/31/202321 minutes, 5 seconds
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SaaStr 663: 9 Things I Wish I Would Have Told My 2013 Self: Lessons Learned from 9 Years with Heap's Former CTO, Dan Robinson

You’ll never truly understand how to lead a SaaS company until you’ve done it firsthand. But it always helps to get advice from someone with experience.  Dan Robinson, current Advisor and former CTO at Heap, shares nine essential learnings from nearly a decade of building a SaaS business. Watch the video: https://youtu.be/FXdPe6tGE3A   ***** SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/26/202325 minutes, 39 seconds
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SaaStr 662: Things You Think as a First-Time Founder That Just Ain’t So With Lattice Co-Founder & CEO Jack Altman and Saastr Founder & CEO Jason Lemkin

At nine figures in revenue and 550 people, the CEO of Lattice, Jack Altman, has seen every stage of building a startup.    In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST — Altman talks more in-depth about his viral tweet storm, sharing the eight things you think as a first-time founder that usually aren’t true.   This episode is an excerpt of Jack and Jason's conversation. Watch the full video, including Q&A: https://youtube.com/live/2sNsZdFjWOE?feature=share   ***** SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/24/202322 minutes, 6 seconds
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SaaStr 661: VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023

People keep asking when we’ll get out of this downturn in venture. The truth is: It’s not a downturn—only a reset. For the people who haven’t been raising capital or haven’t seen this side of things since, say, 2018, they’ll probably think this is a terrible time.    Black Mangroves Founder and Managing Director Arnaud Bonzom, and SaaStr Founder and CEO, Jason Lemkin answer some of the bigger questions about venture investing in 2023.     This episode is an excerpt of Jason and Arnaud's AMA at SaaStr APAC 2023. You can watch the full session on YouTube: https://youtu.be/JPEo8r2d3Oc   ***** SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/19/202321 minutes, 58 seconds
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SaaStr 660: CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers With CoSell.io Co-Founder & Co-CEO Brendon Cassidy

In this week’s episode of CRO Confidential, host Sam Blond wraps up the founder-led sales series with one of the most accomplished sales leaders in the world, Ben Cassidy.  Cassidy was Blond’s VP of Sales at Echosign and, before that, was one of the first sales leaders at LinkedIn. Post-Echosign, he was the first sales leader at Talkdesk, valued at $10+B. Cassidy is now a co-founder at CoSell, a.k.a. the relationship platform designed to organize your intro efforts.  The point of CRO Confidential is to help startups acquire customers, and Cassidy provides a unique perspective on founder-led sales as a current founder and highly talented sales leader.  So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers?  Let’s find out.  Watch the video: https://youtu.be/3m5s7tskuB4   ***** SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.   ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/17/202341 minutes, 31 seconds
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SaaStr 659: The 9 Types Of CEOs VCs Struggle To Work With — With Founder and CEO of SaaStr, Jason Lemkin

We exist in a market where things are tougher. It’s year two of the venture downtown, meaning it’s flat, and the value of each dollar in the public market is at 5-6-year lows, making it hard for VCs to invest.    Jason Lemkin, SaaStr Founder and CEO, shares nine types of CEOs that are hard for VCs to work with. Why does it matter what VCs think? They play a small role, but it’s an important one. It matters today because happy VCs mean it’s easier to get that next check.    Watch the video: https://youtu.be/edPw60dHU5I   ***** SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/12/202312 minutes, 50 seconds
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SaaStr 658: SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting

Omni Co-Founder and CEO Colin Zima and CRO Confidential host Sam Blond discuss how leveraging your network can supercharge sales and recruiting in the early days. You don't have to be a former founder or be part of YC to have a great network. Everyone will have friends, family, former college classmates, former work colleagues, or other sources. Colin encourages founders to find your particular "cheat code," whether that's your network or an amazing skill, and lean into it.   Watch the video: https://youtu.be/9kQIke7x7F4   ***** SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8      
5/10/202351 minutes, 12 seconds
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SaaStr 657: Gainsight CEO Nick Mehta Shares His Top 10 Mistakes in 10 Years of Running Gainsight: Part 2

Gainsight CEO Nick Mehta shares his top 10 mistakes in 10 years of running Gainsight. This is the second half of a Workshop Wednesday session in which SaaStr CEO Jason Lemkin chats with Nick about his top mistakes as a CEO. You can hear the first half in episode 656.   You can watch the full video here: https://youtu.be/dtdh2Dkhpig   ***** SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8      
5/5/202323 minutes, 50 seconds
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SaaStr 656: Gainsight CEO Nick Mehta Shares His Top 10 Mistakes in 10 Years of Running Gainsight: Part 1

Gainsight CEO Nick Mehta shares his top 10 mistakes in 10 years of running Gainsight. This is the first half of a Workshop Wednesday session in which SaaStr CEO Jason Lemkin chats with Nick about his top mistakes as a CEO. You can hear the second half in episode 657, which will air on May 5.   You can watch the full video here: https://youtu.be/dtdh2Dkhpig   ***** SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.   ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
5/3/202329 minutes, 21 seconds
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SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

In this episode of CRO Confidential, Roam Founder & CEO Howard Lerman sits down with Sam Blond to talk about Roam's unconventional approach to acquiring its first customers.   Full video: https://youtu.be/dGj6VZoi0Kw   ***** What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com   Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/28/202348 minutes, 24 seconds
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SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

Growing and scaling your customer base requires robust systems, teams, and playbooks that work in lockstep with one another. One of the most impactful teams, yet often least invested in, is customer marketing. From determining the ideal org structure to understanding clear KPIs, the playbook for customer marketing is still being written and is often misunderstood. In this session, we’ll discuss key strategies that can be leveraged to build and scale a high-performing customer marketing team. You’ll walk away with actionable insights and a clear understanding of how you can improve net dollar retention and unlock growth, regardless of your stage or size.   Full video: https://youtu.be/8zgkk0DFQs8   ***** Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.   SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/26/202328 minutes, 34 seconds
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SaaStr 653: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work.     And the great news is that almost everything costs little to no money.    Most SaaS companies need to spend more on marketing. To save money, many freeze marketing spend, which is cool for a few months, but if it becomes the norm, they won’t have enough pipeline for the rest of the year.    No matter what, you need to do more marketing in the back half of this year. If you don’t, your teams are going to starve. As the saying goes, “You can’t cut your way to growth.”    While many of these ideas seem basic, they aren’t done enough. Instead of tackling all five strategies simultaneously, do just one thing better, and you’ll get more leads.    This episode is the second half of Jason's Workshop Wednesday session. You can listen to the first half in Episode 652. You can watch the full session here: https://www.youtube.com/live/vc0nITbOlos?feature=share   ***** What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com   Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8      
4/21/202340 minutes, 13 seconds
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SaaStr 652: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 1

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work.     And the great news is that almost everything costs little to no money.    Most SaaS companies need to spend more on marketing. To save money, many freeze marketing spend, which is cool for a few months, but if it becomes the norm, they won’t have enough pipeline for the rest of the year.    No matter what, you need to do more marketing in the back half of this year. If you don’t, your teams are going to starve. As the saying goes, “You can’t cut your way to growth.”    While many of these ideas seem basic, they aren’t done enough. Instead of tackling all five strategies simultaneously, do just one thing better, and you’ll get more leads.    This episode is the first half of Jason's Workshop Wednesday session. We'll share the second half in Episode 653. You can watch the full session here: https://www.youtube.com/live/vc0nITbOlos?feature=share ***** Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.   SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/19/202332 minutes, 39 seconds
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SaaStr 651: Top Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV

Arnaud Bonzom, Founder and Managing Director @ Black Mangroves moderates a panel with Carmen Yuen, General Partner @ Vertex, Jenny Lee, Managing Partner @ GGV Capital, and Piruze Sabunc, Partner @ Square Peg Capital on what founders should look out for when raising a Series A.   In this panel, Carmen, Jenny, and Piruze will discuss the lessons learned at Vertex, GGV, and Square Peg on the common pitfalls to look out for when you are raising your Series A. For each pitfall, they will provide tips and tactics on how to overcome them.   This episode is an excerpt of the VC session. You can watch the full video: https://youtu.be/nFUUTXlnaa0   ***** What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com   Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/14/202326 minutes, 52 seconds
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The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz

Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.”   Full video with Q&A: https://youtube.com/live/xiYzzLe9BAs ***** Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.   SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/12/202322 minutes, 14 seconds
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SaaStr 649: Being a Rebel and Building a Movement: Non-Traditional Approaches to Scale with DoNotPay CEO Joshua Browder

In a crowded and distracted world, it can be hard to break through with customers, the media, recruiting and investors. Capturing the zeitgeist is more important than ever in making you stand out. In this session Josh will share his story building DoNotPay and how building a movement has given his company an advantage and the non-traditional lessons that he has learned.   Video: https://youtu.be/kORBMIxRLs4   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/7/202324 minutes, 38 seconds
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SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education

Not every leader is created equally. A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand.  In this week’s CRO Confidential episode, Blond talks to one of the best revenue operations leaders on the planet, Cherishma Shah, where she shares insights into the Rev Ops role, why your startup might need one, and how to maximize impact with this powerhouse position.  Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond.    1:40 Intro  2:57 How Rev Ops fills critical gaps in the sales org   4:35 Cherishma's background, how that led to Rev Ops, and what a great Rev Ops candidate looks like  8:45 How to define Rev Ops  12:43 When is the right time to hire dedicated Rev Ops  20:47 More on the ideal candidate profile  24:11 Mistakes Cherisma has seen startups make as they make the first Rev Ops hires or build out the function  28:26 Where should Rev Ops sit within the org  35:07 Biggest opportunities for impact on the business for first hires  38:33 Scaling the Rev Ops org  40:35 How to structure the Rev Ops team and how to measure impact  47:00 Tactical examples of success Cherishma and Sam have seen    Video: https://youtu.be/S5JpOvgNtSY   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
4/5/202355 minutes, 37 seconds
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SaaStr 647: Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. There are over 400M small businesses worldwide. That’s more than 90% of companies and 40-50% of GDP.    In this episode, Jeff Richards and Tiffany Luck, Managing Director and Partner at GGVCapital, share what it takes to win as a SMBTech startup in today’s economy.    Full video with Q&A: https://youtube.com/live/pcgXYRMX2XU   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8      
4/1/202331 minutes, 5 seconds
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SaaStr 646: The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling

There is plenty you could go deep on when talking about what it takes to scale a business from 1m to 1bn+, but in this session you'll hear 30 years of experience doing exactly that - compressed into a handful of key focus areas that really matter - principles that have proven to make the difference when surrounded by options and chaos.   Video: https://youtu.be/CQdAzSfhz54   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/29/202320 minutes, 24 seconds
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SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. Before the pandemic, hybrid and virtual gatherings accounted for only 18.9% of all events. But after the pandemic, the number shifted, with 59.5% of event planners stating that they will focus more on hybrid events.   Is there still room for in-person events in 2023 and beyond? Further, can it drive value for your business? For Todd White, Co-Founder of GUIDEcx, the answer to both questions is a resounding yes. In this episode, Todd shares with SaaStr's Poya Osgouei why GUIDEcx finds live events so valuable, even beyond sales, and the playbook he uses to ensure his team gets the most out of events.   Watch the full webinar for even more about GUIDEcx and tips for successful events.    Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8      
3/24/202323 minutes, 18 seconds
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SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta

Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out.  Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. All of which were disruptors when they first came on the scene.  Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? Lenta shares his lessons learned through scaling these early-stage companies.    Full video: https://youtu.be/FvYovHfm7rs   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/22/202324 minutes, 50 seconds
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SaaStr 643: What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific, Chris Perrine

Buying software has changed significantly over the past 27 years. Despite the economic headwinds we’ve seen, buyers still buy a lot. The average mid-size company has 111 SaaS applications. By next quarter, that’s estimated to rise to 119.    Of course, companies are experiencing some economic impact, and average spend is coming down slightly. Chris Perrine, the Vice President of G2, Asia Pacific, shares what’s holding up buyers in today’s economy and how you can meet them where they are.   Video with Q&A: https://youtu.be/S9yQ1Oe30zU   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/17/202322 minutes, 50 seconds
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SaaStr 642: Founder-Led Enterprise Sales: Failure Points on the Path to $100m ARR with TigerEye and PlanGrid Co-Founder and CEO Tracy Young

If you’re on the path to building a startup, you know what it means to fail. In this week’s Workshop Wednesday, Tracy Young, CEO and Co-Founder of TigerEye and PlanGrid, says that “everything is going to fail.” Young took PlanGrid from nothing to $100M ARR before passing the baton and shares the biggest lessons learned, the biggest failures, and how to navigate them.   Full video with Q&A: https://youtube.com/live/w9-lMhAyJeo   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/15/202318 minutes, 3 seconds
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SaaStr 641: The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude VP of APJ Mark Velthuis

With product-led growth, your product is the main driver of revenue growth; companies can scale up faster while keeping sales and marketing costs low. Conversely, sales-led growth puts human interaction at the center of sales processes. But sometimes, choosing a single path when it comes to a sales-led or a product-led growth model isn’t enough. In this session, Amplitude's Mark Velthuis will share how companies can embrace a mix of the two strategies, how it will affect our traditional understanding of sales, marketing, and product, and how leaders can get everyone on board.   Video: https://youtu.be/7DQPNB6AU2o   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/10/202324 minutes, 28 seconds
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SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch

How did the largest product-led growth enterprise company in the world find success? In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders Fund Partner Sam Blond. Atlassian is trading at over $40B with revenue north of $3B. When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to. So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth?   Video: https://youtu.be/s897t3MSAxM   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/8/202340 minutes, 4 seconds
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SaaStr 639: Scaling a SaaS Sales Team While Building Culture with Figma VP of Sales Scott Pugh

Having scaled the APAC region for 3 US companies, with a big emphasis on building culture as a foundation for success, Scott will speak of his learnings and lead a discussion for: Recruiting Enabling  Creating Culture Video: https://youtu.be/CfW0W0E3F4A   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/3/202328 minutes, 33 seconds
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SaaStr 638: Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ with Cloudflare CRO Chris Merritt

Chris Merritt, Chief Revenue Officer of Cloudflare joined Cloudflare nearly a decade ago when annual revenue was around $1M with one sales person — and has since been scaling the sales organization and helping grow Cloudflare into the multi-billion dollar business it is today. When building a sales team and business at scale, organizations go through various stages of growth with key milestones along the way—from 1-10 million in revenue, to 50-100 million, to 100 million, and onward. While no two businesses are the same, we’ll dive into a few areas that are most likely to change, with Chris sharing some findings along the way to help others effectively scale their organizations.   Full video with Q&A: https://youtu.be/YkmDl59sDkg   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
3/1/202331 minutes, 39 seconds
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SaaStr 637: Unveiling the Data Behind Effective Scaling with ICONIQ Growth General Partner Doug Pepper and ICONIQ Growth Partner & Head of Analytics Christine Edmonds

In this illuminating session, ICONIQ Growth general partner Doug Pepper and head of analytics Christine Edmonds will share some of the latest insights from ICONIQ's annual “Growth and Efficiency Study” which utilizes aggregated operating data from a large set of enterprise SaaS companies, about half of which have gone on to IPO and/or been named to the Cloud 100 list. From the metrics most indicative of healthy business fundamentals and what top quartile performance looks like across these KPIs, to how those core metrics may be impacted in the current environment and where leaders are focusing in response to the macroeconomic uncertainty of today, Doug and Christine will share what strength looks like at all stages of company growth.   Updated slides: https://www.slideshare.net/saastr/unveiling-the-data-behind-effective-scaling-with-iconiq-growth-253098692   Video: https://youtube.com/live/oRtla9psS_8   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/24/202327 minutes, 41 seconds
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SaaStr 636: Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton

Stripe CTO David Singleton shares insights from the company's focus on going the extra mile to obtain user feedback and even more extreme lengths to turn that feedback into successful products. He’ll show how one simple rule helped the company grow from a single API to a sophisticated platform, and discuss the challenges of managing change, defining product-market fit, and designing infrastructure that can scale.   Video: https://youtube.com/live/N2BPdAk_riU   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/22/202326 minutes, 21 seconds
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SaaStr 635: CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has unlocked the secret to solid retention and revenue expansion is Brex, an easy-to-use corporate cards and spend management software in an integrated global solution.   In this edition of CRO Confidential, Sam Blond (former CRO at Brex and current Partner at Founders Fund) hosts his former colleague Lucas Fox (GM of Brex for Startups). They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue.   Video: https://youtu.be/_dfDqPJqqFU Blog post: https://www.saastr.com/cro-confidential-how-customer-first-focus-drives-retention-and-revenue-with-brex-gm-of-startups-lucas-fox-pod-635-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/17/202338 minutes, 58 seconds
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SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed

What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey.    Video: https://www.youtube.com/live/4mzgUHp2Dtc?feature=share   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/15/202333 minutes, 35 seconds
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SaaStr 633: Why You Want to Develop Product Painkillers, Not Vitamins with DigitalOcean CPO Gabe Monroy

As Chief Product Officer at DigitalOcean and a developer-turned-entrepreneur himself, Gabe Monroy is deeply familiar with some of the pitfalls that founders encounter on the road of product development. In this session, Gabe will discuss how founders can avoid the trap of over-engineering products, as well as why focusing on the must-haves (developing “painkillers” for your customer’s problem) will better serve your business versus focusing on the nice-to-haves (developing “vitamins”).   Video: https://youtu.be/KwWxIURQVRg   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/10/202328 minutes, 39 seconds
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SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health

Every week, more and more companies are doing big layoffs. As news of layoffs continues, many are left wondering what happened and how to shift course. Many startups missed 2022 revenue goals and are forecasting slower growth for 2023, especially compared to the explosive growth of teams and revenue during the Boom of 2021 and early 2022.   In this week’s episode of CRO Confidential, Founders Fund Investor Sam Blond sits down with the SVP of Sales at Modern Health, Hannah Willson, to discuss how companies can adapt to the current sales environment and how to correct course when you don’t have a right-sized sales team.   Video: https://youtu.be/24tKS8g_QJg   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
2/8/202333 minutes, 6 seconds
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SaaStr 631: What Is Going On In Venture Capital in 2023 with SaaStr Founder Jason Lemkin and 20VC Host Harry Stebbings

Jason recently joined Harry Stebbings on 20VC to discuss VC in 2023. Hear why you shouldn't wait to raise (if you're fundable), even though the venture landscape will look better by the end of 2023.   This episode is an excerpt of Jason and Harry's discussion. You can watch the full video here: https://youtu.be/dHIWdwljt7Q   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/3/202328 minutes, 7 seconds
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SaaStr 630: Sales-led vs. Product-led? Today’s Startups Need Both with Jason Eubanks, CRO at Harness

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer.    At Harness, Eubanks leads go-to-market. Everything is defined by customer interactions, from how they find Harness to becoming a customer. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It doesn’t really matter where you start because you’ll need to do both,” Eubanks said.    Full video with Q&A: https://youtu.be/aJqNJfph4Mw Blog post: https://www.saastr.com/sales-led-vs-product-led-todays-startups-need-both-with-jason-eubanks-cro-at-harness-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/1/202329 minutes, 29 seconds
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SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport's Ben Braverman

As the past few years have demonstrated, it’s wise to expect the unexpected, especially when it comes to hiring. In particular, hiring for your sales team is critical in an uncertain economic outlook. Additionally, sales professionals looking for a new role should choose their next company wisely.   In this edition of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, discusses the current SaaS sales landscape and tips for hiring in 2023 with guest Ben Braverman, Head of Flexport Fund and former Flexport CRO and CCO.    Video: https://youtu.be/oONsrUYsQtw   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/27/202341 minutes, 12 seconds
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SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow

In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove the company to a $2.5 billion-dollar acquisition by Bill within five years. In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customer success and the principles for implementing this structure to yield tremendous results.   Video: https://youtu.be/1L2P-fi6gfM   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/25/202322 minutes, 44 seconds
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SaaStr 627: Move Over, Sales: Why Product & Marketing are the C-Suite's New Power Partnership with Checkout.com CMO Leela Srinivasan and CPO Meron Colbeci

Sure, strong collaboration between Sales and Marketing is critical - but this CPO and CMO contend that the Product to Marketing connection might just be the most critical dynamic within your executive team. Learn how Meron Colbeci (CPO) and Leela Srinivasan (CMO) are driving the right outcomes through close collaboration.   Full video with Q&A: https://youtu.be/gWub2D4XZCQ   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/20/202320 minutes, 39 seconds
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SaaStr 626: 10 Lessons Learned Scaling to $1B Valuation with Drift Co-founders David Cancel and Elias Torres

Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. David Cancel and Elias Torres, co-founders of Drift, share their insight on steering a company to a $1B valuation with both the tenacity to problem-solve and a fearlessness to fail. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.   Full video: https://youtu.be/gGVSaRcZkOs   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/18/202322 minutes, 13 seconds
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SaaStr 625: True Story: What Breaks Going from $0-$100M ARR in Less Than 2 Years with Wiz CRO Colin Jones

Join Colin Jones, CRO at Wiz, as he shares key takeaways from building and scaling a sales organization that went from $0 to $100 million ARR in less than two years, making Wiz the fastest company to reach the $100M ARR. Colin will share key lessons he learned along the way, along with real-life examples of things that break when you grow at such unprecedented speeds, how to fix them, and how to build a team that consistently performs with grace under pressure.   Full video with Q&A: https://youtu.be/setOmORB76g   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/13/202323 minutes, 27 seconds
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SaaStr 624: Investing and Venture Capital in 2023 with SaaStr Founder and CEO Jason Lemkin and Atrium Founder and CRO Pete Kazanjy

Jason and Pete chat about SaaStr Fund, the state of VC funding in Q1 2023, and whether LPs play a role in the former "grow at all costs" mindset that prevailed in 2021 and early 2022.   Video: https://youtu.be/cvYe2jf2gOE   This conversation is an excerpt from a Modern Sales Pros fireside chat. You can find that video on their channel: https://youtu.be/fVckRPSUG-U   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/11/202315 minutes, 51 seconds
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SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long

In any given day, the enterprise buyer has many priorities that will come before your product. How do you ensure your solution gets implemented and retained? In this session, we walk through some of the lessons learned at Attentive on their path to over 5,000 customers in 5 years. We will dig into real world examples for reducing friction in sales, product and customer success.   Full video: https://youtu.be/47ReBgKEgEY   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/6/202321 minutes, 58 seconds
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SaaStr 622: CRO Confidential: What's Changed for Hiring a VP of Sales in 2023 with Founders Fund Partner Sam Blond and Stage 2 Capital LP and Former Lattice CRO Dini Mehta

It may seem counterintuitive to seek out a sales leadership hire during this time of slowed hiring, but it’s the number one topic that many founders talk about and many SDRs, AEs, and sales managers ask about.  Founders may ask, “how do I find the right sales leadership hire?” While someone in sales may ask, “how do I become a CRO someday?” In today’s episode of CRO Confidential, Sam Blond, Partner at Founders Fund, discusses these very questions with the previous CRO of Lattice, Dini Mehta.   Video: https://youtu.be/6eyB4G8y214   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/4/202337 minutes, 12 seconds
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SaaStr 621: Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale with DigitalOcean Senior Vice President of Revenue Cliff Bockard

Join Cliff Bockard, Senior Vice President of Revenue at DigitalOcean, as he discusses how DigitalOcean has won “big numbers” from “small customers” by tapping the underserved market of startups and SMBs. Cliff will discuss how companies can prioritize the success of their customers and benefit in turn, as well as why customer-centric and responsible, profitable growth matters more than ever.   Full video: https://youtu.be/vbj20ekVKsE   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/30/202220 minutes, 45 seconds
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SaaStr 620: 8 Ideas on How to Motivate the Sales Team After a Rough Patch with SaaStr Founder and CEO Jason Lemkin

Ready to kick-start 2023? Worried about team morale after a less-than-stellar Q4 (and Q3)? Jason shares 8 ideas that you can use right now to keep your sales team motivated and have a better Q1.   Full video: https://youtu.be/ji8mYoAGGjU   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/28/202227 minutes, 14 seconds
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SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson

Join Sarah Patterson as she shares key lessons on scaling marketing engines from her experience as a Marketing EVP at Salesforce and now the CMO at Samsara. Sarah will share three key lessons she has learned along the way, from building successful feedback loops to knowing when to invest for the long term or push for rapid growth.   Video: https://youtu.be/z7qITAzT5wc Blog: https://www.saastr.com/3-lessons-from-building-a-marketing-engine-to-grow-pipeline-from-millions-to-billions-with-samsara-cmo-sarah-patterson-pod-619-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/23/202225 minutes, 29 seconds
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SaaStr 618: Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney

For many SaaS companies, serving the world’s largest businesses requires evolving some of its most critical business strategies and operations. In this session, Airtable’s Howie Liu sits down with Coatue’s Caryn Marooney to share the lessons he’s learned from scaling Airtable. From how to think about competitors and categories, to the importance of building the right organizational culture, Howie and Caryn reveal what SaaS leaders need to consider as they move upmarket. Video: https://youtu.be/if4nKnNMl4s Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/21/202230 minutes, 55 seconds
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SaaStr 617: SaaStr CRO Confidential Presents: Rippling VP of Sales Matt Plank on How to Ramp Up Sales in the Early Days. Hosted by Founders Fund Partner Sam Blond

In today's CRO Confidential, Sam chats with Rippling VP of Sales Matt Plank. Matt was employee #5 and the first sales hire at Rippling. In this episode, he shares how he built and scaled Rippling's sales team. Video: https://youtu.be/yAloXeNI1Qw Blog post: https://www.saastr.com/saastr-cro-confidential-founders-fund-partner-sam-blond-rippling-vp-sales-matt-plank-pod-617-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/16/202232 minutes, 56 seconds
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SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin

There are so many interesting things everyone selling to SMBs can learn from HubSpot. Don't miss this talk with Hubspot's and SaaStr's CEOs Yamini Rangan and Jason Lemkin where they'll dig into how HubSpot is growing a stunning 41% year-over-year at $1.7 Billion in ARR.  Yamini and Jason discuss: -why Hubspot chose to "take a step backward" by moving from sales-led to product-led -why focusing on free makes your product better -the importance of having multiple products -why NRR should be a North Star metric for SaaS businesses -working with partners -international expansion and localization: why less is more   Full video: https://youtu.be/sNU4h7LpHOI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/14/202227 minutes, 59 seconds
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SaaStr 615: Where Venture Capital Really is Right Now, With Accel, Iconiq Growth, and Salesforce Ventures at G2 Reach

SaaStr CEO Jason Lemkin recently moderated a session with 3 of the best investing in SaaS:  Doug Pepper, GP at Iconiq, Arun Mathew, GP at Accel, and Alex Kayyal, VP and head of all of Salesforce Ventures. The four deep-dive on the real state of venture capital today and into 2023.   This podcast was recorded live during G2's digital reach event. Check out the rest of the sessions over at Reach.G2.com   This episode is an excerpt from the session. Watch the full video: https://youtu.be/hTvNqr395nY   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8        
12/9/202224 minutes, 59 seconds
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SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin.

Sam, Jason, and Jameson discuss: Category creation: what Gong did well and what didn't go so well The importance of content marketing, especially in very early stages maintaining team morale in the current economy the importance of messaging and customer relationships Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/7/202237 minutes, 27 seconds
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SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, SmartBear CMO Cynthia Gumbert and TrustRadius Founder and CEO Vinay Bhagat

To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future.   Full video: https://youtu.be/eGL9ndS3Kmk   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
12/4/202227 minutes, 26 seconds
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SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson

SDRs are the most efficient channel for predictable B2B pipeline generation, but successfully scaling a team isn't easy. This session will cover the pillars of effectively recruiting, training, aligning, and empowering SDRs from the early stages of revenue through a global operation. Lars Nilsson has designed and built 25+ SDR operations at B2B SaaS software companies, and currently leads Snowflake's 200+ SDRs. Come have a listen to what all the buzz in SDR-Land is about!   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/30/202227 minutes, 21 seconds
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SaaStr 611: How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch

Building a flexible platform for your products and a strategic ecosystem around them is the key to fueling sustained growth. But when you’re in the throes of putting it together, it’s challenging to track the countless workstreams, investments, and partnerships involved – not to mention bringing all these pieces into alignment. Join Atlassian’s Chief Revenue Officer, Cameron Deatsch, to learn how to invest in an ecosystem, how to optimize your platform for innovation, and why long-term thinking is crucial to becoming a $10 billion company.   Full video: https://youtu.be/eVDucwrUgq8   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/28/202227 minutes, 1 second
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SaaStr 610: The Playbook to Achieving CEO/CRO Harmony with Algolia CEO Bernadette Nixon and CRO Michelle Adams

Keeping a Saas unicorn on the track of profitable, responsible growth requires clear alignment across the leadership team, and a purposeful approach to making decisions that drive the corporate mission. In this session, Algolia's Bernadette Nixon and Michelle Adams will discuss the dynamics of building a highly effective, open, direct and empathetic relationship between the critical CEO and CRO roles on the leadership team.   Full video: https://youtu.be/tJAPaW5GoxU   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/23/202228 minutes, 20 seconds
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SaaStr 609: SaaStr CRO Confidential Presents How to Survive in a Competitive Market with Divvy CRO Sterling Snow. Hosted by Founders Fund Partner Sam Blond.

The two biggest mistakes business leaders can make in a competitive space are thinking their competitors are too smart or, alternately, too dumb. The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago.    In the second installment of CRO Confidential, Founders Fund Partner Sam Blond, previous CRO at Brex, goes head-to-head with the CRO at Divvy, Sterling Snow, previously bitter rivals turned curious comrades. Snow and Blond dive deep into competition — how to position yourself against competitors and make the most of that competition.    Brex and Divvy are adversaries in the corporate card space, with many deals going up against each other. There has always been a ton of respect there and a bit of animosity, too, because of how competitive the businesses were.    This poses the question: Does staunch competition lend itself to better business? Psst… the answer is yes! Let’s see what Snow and Blond have to say about competition.    Full video: https://youtu.be/7LTyMpxy9LQ   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/18/202231 minutes, 57 seconds
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SaaStr 608: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 2

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the second half of the session. In this episode, Jason discusses: Advice for very early-stage founders Why real customer support is critical Bootstrapping What's next for SaaStr The first half of the session was published in Episode 607.   You can watch the full video here: https://youtu.be/apc5GwLlaDI
11/16/202223 minutes, 30 seconds
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SaaStr 607: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 1

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the first half of the session. In this episode, Jason discusses: Breaking rules Setting goals Technical debt Black Swan events Y Combinator The second half of the session will be published in Episode 608. You can watch the full video here: https://youtu.be/apc5GwLlaDI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/11/202225 minutes, 58 seconds
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SaaStr 606: Your Real Valuation: How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves

The foremost topic on every founder's mind right now: how to weather the ups-and-downs of an unpredictable economy. Gusto, has swerved with every economic curve since its founding 10 years ago. But throughout it all, Gusto has defined valuation differently—in terms of the value it provides to customers vs the value it extracts.   In this talk, Gusto CEO and founder Josh Reeves can speak to how Gusto has weathered the ups-and-downs of the economy—and why aligned success models (what's good for the customer = what's good for society = what's good for your business) are so important, especially now. Josh can share the specific business decisions Gusto has had to make with this approach, particularly over the past few years and today.   Full video: https://youtu.be/TuJnbPG3Tmk   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/9/202227 minutes, 9 seconds
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SaaStr 605: Increasing Runway Without Sacrificing Growth with Norwest Venture Partners' Sean Jacobsohn & Scott Beechuk and Andreessen Horowitz GP Kristina Shen

Top of mind for many startups during a downturn is the question, “How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?” In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns   Full video: https://youtu.be/hQ-lDnEMCgo   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/4/202223 minutes, 16 seconds
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SaaStr 604: SaaStr CRO Confidential Presents How to Fundraise in Late 2022 with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs. But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about whether tech founders still need to be based in SF, the current correction of the VC market, and what to look for in an investor.   Full video: https://youtu.be/rwHdE318dqA   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
11/2/202226 minutes, 29 seconds
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SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs. But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about gross margins, macro impact on 2022 revenue, and sales leadership recruiting.   Video: https://youtu.be/yAyym4uJMcs   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
10/28/202226 minutes, 25 seconds
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SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover

The rapid proliferation of cloud services has added to overwhelm among enterprise workers. Over the years, Grammarly has learned effective strategies to stand apart with users and business decision-makers while channeling customers’ needs, whether in customer support, sales, HR, and marketing. CEO Brad Hoover shares the customer-centric principles and lessons that he has learned in growing their user base to tens of millions of enterprise and individual customers, with teams from Accenture to Zoom.   Full video: https://youtu.be/zoyxXSYeZhM   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/26/202223 minutes, 45 seconds
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SaaStr 601: What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson

“Find a need and fill it” is a well-known maxim. After identifying the white space, though,  understanding how to navigate category creation is key in order to grow and scale a company for the long term. For many SaaS businesses, the first category others consign you to may not match your ambitions as a founder. Entrenched forces have a vested interest in maintaining the status quo, and it takes courage to stick to your convictions about the future. As industries expand and mature, new strategies are needed to further deepen the competitive moat to secure and retain category leadership. Product is just the beginning: Ongoing success hinges on the growth and cultivation of the team, the company culture, and the larger stakeholder community—the work is never done.  When Braze was founded in 2011 with Bill Magnuson as CTO, smartphones were just becoming mainstream and mobile marketing was in its infancy. At that time, the category term ‘customer engagement platform’ did not exist yet, but the cofounders believed that technology which enabled brands to better understand and serve customers across mobile and beyond was the future for Braze. Fast forward 10+ years, and the founding team’s conviction has enabled Braze to become a leader in the nascent customer engagement category, reaching $100M in ARR in eight years, then doubling that to $200M less than 18 months later, to then making its public company debut at the end of 2021. In this session, Braze Cofounder and CEO Bill Magnuson will share best practices and lessons learned from his experience scaling Braze and establishing the company as a leader in the recently formed customer engagement category, including:  Having conviction for your vision will help you navigate the changing SaaS landscape as you grow your business. Staying true to your initial vision is critical to category creation and for long-term company success.  Determine when and whether to pivot, or to adapt to shifting circumstances. Founders must be adept at identifying and articulating the unique value the business delivers, refining the message over time without deviating from foundational beliefs.  Category leadership results from a community effort: customers, end users, partners, investors, analysts, and team members collaborate to build on the founders’ vision. How and why a CTO founder might transition to CEO: Technical founders deeply understand product value and can take on the wider leadership role as they navigate the nuance of category creation.   Full video: https://youtu.be/T5r6ajAHyvI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/21/202227 minutes, 39 seconds
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SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan

Tune into Founder Confidential with SaaStr CEO Jason Lemkin and Hubspot Founders Dharmesh Shah and Brian Halligan to hear their key learnings and considerations of what it takes to be a Founder in today's SaaS landscape.   Full video: https://youtu.be/gn01HIUyE9M   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/19/202223 minutes, 12 seconds
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SaaStr 599: Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times with Point Nine Founder and Partner Christoph Janz

It’s no secret that 2022 has brought market shifts that even the previous two years lacked. While previously, investors were a bit more open and hyper-focused on growth, now SaaS VCs are more interested in proving efficiency alongside growth. As always, investors still have high-growth expectations, which have not changed. But in 2022, there is a new focus on efficiency. In fact, 82% of investors in a recent survey said that efficiency is more critical this year.   During this year’s SaaStr Annual event, Christophe Janz, Partner at Point Nine Capital, shares the secret to attracting investors in the new landscape.   Full video: https://youtu.be/nBYHFm-H8pA   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/14/202226 minutes, 53 seconds
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SaaStr 598: CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet

Leading a scaling business requires systems and plans for various stages of growth. Dave McJannet shares lessons learned from scaling HashiCorp, including: how to implement overlapping systems for the business (finance, people, product, go-to-market); how to manage the layered time horizons of various teams (36 months for a CEO, 90 days for sales); and how to reinvent these systems as the company enters new phases of growth.   Full video: https://youtu.be/KJk5B3R9rBw   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/12/202225 minutes, 44 seconds
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SaaStr 597: VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & Managing Partner Aileen Lee

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. This has caused VC investors to be increasingly wary. With no end in sight to the economic uncertainty, VC investment could remain soft, with downward pressure on valuations resulting in decreasing levels of investment. Founder and Managing Partner at Cowboy Ventures, Aileen Lee, discusses the state of the VC market in 2022 with Founder and CEO of SaaStr Jason Lemkin—the change in VC activities and seed deals, the importance of the board in the success of a startup, profitability and much more.   Full video: https://youtu.be/R3G6P19qHY4   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/7/202223 minutes, 27 seconds
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SaaStr 596: Scaling Revenue in 2022: What’s the Same and What's Different? with Confluent President of Field Operations Erica Schultz

Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. A renowned enterprise software leader that has led revenue organizations and spearheaded the cloud GTM strategies at companies such as Oracle, New Relic and now Confluent, Erica Schultz is Confluent’s President of Field Operations and will share what she has seen evolve in enterprise GTM and tips on how to thrive in the current environment. From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy.   Full video: https://youtu.be/j293NArWW38   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
10/5/202225 minutes, 14 seconds
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SaaStr 595: 5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator MD of YC Continuity Anu Hariharan

Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses.   Full video: https://youtu.be/pPgtmFaxkrc   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/30/202226 minutes, 30 seconds
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SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies.    Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.   Full video: https://youtu.be/prLzBINL4tI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/28/202227 minutes
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SaaStr 593: State of the Cloud 2022: The Centaur Report with Bessemer Venture Partners Sameer Dholakia, Mary D'Onofrio, and Elliott Robinson

Bessemer Venture Partners unpacks the most important trends of the cloud economy, and explores the new milestone entrepreneurs need to value above all else—reaching Centaur status, or $100M in ARR—and the paths to get there. Releasing insights for founders with big ambitions, Sameer Dholakia, Elliott Robinson, and Mary D’Onofrio share the insights from cloud benchmark data and dive into the strategies that three Centaur companies took to scale their cloud businesses to $100M ARR.   Full video: https://youtu.be/pUKwyAxwAqI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/23/202228 minutes, 22 seconds
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SaaStr 592: Everything that Breaks on the Way to $1B ARR with Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin

Join Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin in a follow-up to their popular fireside chat held during SaaStr @ Home 2020. Ben and Jason will chat about the highlights–and the challenges–of scaling a company like Mailchimp to $1B ARR.   Full video: https://youtu.be/5fx3qFD62ak   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/21/202227 minutes, 6 seconds
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SaaStr 591: The Key to Successful Scaling Across Markets, From a Founder Turned VC with OMERS Ventures Managing Partner Harry Briggs

This session will explore the approaches and measures that founders and leadership teams can take to successfully scale their business and expand into new markets. It will be led by Harry Briggs, a founder turned VC with experience both in building his own business with customers in over 35 countries and supporting his portfolio founders in executing their international expansion plans. OMERS Venture Managing Partner Jambu Palaniappan led Uber's EMEA expansion and Harry also shares some of Jambu's learnings from Uber.   Full video: https://youtu.be/I56lkBqi5yI   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/16/202224 minutes, 22 seconds
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SaaStr 590: 10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters

As reaching $100 million in ARR continues to be a critical milestone for SaaS players, UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters will explain how they have taken UserZoom's business to the next level since its founding in 2007 and share ten relevant lessons learned during UserZoom's journey to $100 million in ARR in the user experience management space.   Full video: https://youtu.be/ldf7eOfuDkg   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/14/202228 minutes, 15 seconds
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SaaStr 589: The Secrets to Working with VC Associates, Scouts, Syndicates....and the True Gate Keepers to Venture Capital with Coelius Capital Managing Partner Zach Coelius and GGV Capital Investor Tiffany Luck

Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn’t always as straightforward as it may seem. During an enlightening session at SaaStr Europa 2022, Zach Coelius (Managing Partner at Coelius Capital) and Tiffany Luck (Investor at GGV Capital) share the secrets and lesser-known players in the world of venture capital. As Luck says, “There are many players in the VC ecosystem, and so your entry point to fundraising might be with any one of these players.”   Full video: https://youtu.be/xKb4ORuFDSc   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/9/202230 minutes, 23 seconds
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SaaStr 588: Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth?Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth.   Full video: https://youtu.be/sAXI0nP2YW4   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/7/202229 minutes
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SaaStr 587: The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico Partner Irina Haivas and Principal Hillary Ball

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Atomico Partner, Irina Haivas, and Principal, Hillary Ball, explore what investors are looking for from the early stage through growth.   Full video: https://youtu.be/gP87MIf7Vbk   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
9/2/202223 minutes, 23 seconds
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SaaStr 586: Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten

As Showpad is close to crossing $100 in ARR PJ will share his most important learnings from scaling Showpad as its CEO.  He'll cover the hard lessons learned, the highs and the lows on hiring, board dynamics, raising money, internationalization and personal growth.   Full video: https://youtu.be/YGfjHVAMFQ0   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/31/202228 minutes, 41 seconds
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SaaStr 585: The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt from the AMA. You can watch the full video here: https://youtu.be/AGHRqE54hTg Transcript of full AMA here: https://www.saastr.com/the-answers-to-scaling-hiring-and-everything-else-a-saastr-europa-ama-with-saastr-ceo-jason-lemkin-pod-585-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/26/202224 minutes, 36 seconds
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SaaStr 584: More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo

Most software startups rely on ARR as the first indicator of success. However, not every company understands the power of trust and credibility your first customers bring. Eleonore will speak about Pigment’s customer growth strategy and the approach to build a raving ambassador community. She will also share insight into bringing the trust philosophy into early product development.   Full video: https://youtu.be/GpRBa7e6IKs   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/24/202229 minutes, 35 seconds
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SaaStr 583: Scaling Faster, Part 2: An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA. Jason answers questions about marketing and customer acquisition customer onboarding M&A as a growth strategy sales comp plans sustainable scaling sales cycles  the fake question that won't go away: "build vs buy"   Transcript of the full AMA: https://www.saastr.com/scaling-faster-part-2-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-583/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/19/202224 minutes, 19 seconds
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SaaStr 582: SaaS Secret Sauce: How the CEO -- CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch

We’ve learned Saas companies strive to achieve the T2D3 model. Join Bill Binch, Former EVP Sales, Marketo (currently Operating Partner at Battery Ventures) as he discusses Marketo’s success and why the same old playbook needs to be adapted for today. Learn from Bill on how the CEO & CRO relationship shapes this and what new ideas founders need to think through.   Full video: https://youtu.be/MS3e6_T5RYs   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/17/202224 minutes, 49 seconds
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SaaStr 581: The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about VC funding and scaling in SaaS. This episode is an excerpt of that AMA.   Transcript: https://www.saastr.com/vc-funding-scaling-saas-an-ama-with-saastr-ceo-jason-lemkin-pod-581/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/12/202225 minutes, 20 seconds
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SaaStr 580: Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson

In conversation with Matthew Jacobson, Partner at ICONIQ Growth, Miro Founder and CEO Andrey Khusid will share his real-time revelations from growing Miro— which he likens to “building a plane while flying"—and what it takes to create a company that will endure for the longterm.   Full video: https://youtu.be/s1Wz1nwASGM   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
8/10/202226 minutes, 8 seconds
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SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

SaaStr’s own Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs.  Up this week is our own Jason Lemkin, Founder and CEO of SaaStr.  We're cross-posting this great deep dive episode where they discuss how SaaStr has evolved over the last 10 years, and discuss the importance of focusing on field marketing now that folks are eager to get back together.
8/5/202232 minutes, 35 seconds
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SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter

Which metrics matter and which can distract you when building a fast growth SaaS startup? Index Ventures Partner Molly Alter shares benchmarks for the most important metrics that will accelerate your growth and attract investors in your next round. She will explain how these differ by stages of the business, from Seed to Growth, and for different types of SaaS businesses.   Full video: https://youtu.be/UtfXQx4zc7o   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
8/3/202224 minutes, 7 seconds
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SaaStr 577: Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA.   Read the full transcript of the AMA: https://www.saastr.com/scaling-faster-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-577   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/29/202222 minutes, 17 seconds
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SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri

Although core to the European economy, accounting for around 11M companies and 99.8% of businesses in Western Europe, the SMB market has largely been underserved by software providers. Now, companies like PayFit are on a mission to meet this underserved audience’s needs. With its unique and flexible cloud architecture, PayFit has already met the payroll and HR management demands of 7,000+ SMBs across four countries and grown to 900+ employees. Getting to this point from just 40 team members and 200 customers back in 2017 takes more than just grit, vision and a great product. It takes a solid GTM strategy focused on launching and growing the company’s competitive advantage in each core market, an in-depth knowledge of your target audience and the ability to hire exceptional team members along the way. In this session, Philippe Botteri, Partner at Accel, and Firmin Zocchetto, co-founder and CEO at PayFit, discuss the seven secrets behind the company’s SMB GTM strategy.   Full video: https://youtu.be/HZDBNg8JQ8w   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/27/202229 minutes, 58 seconds
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SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness.    At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/22/202231 minutes, 19 seconds
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SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg

Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to $1B range, advisor to dozens of startups, and EIR at Balderton capital where we work with scores of startups at both the early and growth stages. We'll discuss: premature scaling, US expansion, insufficient enablement and support, inexperienced management, and the delicate topic of reacceleration after a stall. As a bonus, we'll talk about when your "second album" (i.e., product) should come out and how to maintain focus in a world of market- and sometimes board-driven distractions.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/20/202225 minutes, 2 seconds
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SaaStr 573: Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. This episode is an excerpt of that AMA.   See the full transcript: https://www.saastr.com/scaling-from-1-to-10m-an-ama-with-saastr-ceo-and-founder-jason-lemkin-pod-573   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/15/202233 minutes, 53 seconds
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SaaStr 572: 10 Mistakes in Building Out Your Revenue Organization: A CEO's Perspective with Insider CEO Hande Çilingir

In this episode of the SaaStr Podcast, Insider Co-Founder and CEO Hande Cilinger will dive into 10 mistakes to avoid in building out a revenue organization. Tune in to this week's episode for Hande’s take on how to best hire, enable, sell, and grow. Watch the full video: https://youtu.be/tnBklWSZJ-g Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
7/13/202225 minutes, 36 seconds
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SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2

n this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did.  This is Part 2 of Jason and Henry's interview. Part 1 can be found in Episode 570. Watch the full video: https://youtu.be/YLSNCjAqDW0 Blog post: https://www.saastr.com/5-more-mistakes-from-zero-to-ipo-with-zoominfo-ceo-henry-schuck-podcast-571-and-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
7/8/202225 minutes, 50 seconds
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SaaStr 570: 5 Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 1

In this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did.  This is Part 1 of Jason and Henry's interview. Part 2 can be found in Episode 571 to be released on June 8, 2022. Watch the full video: https://youtu.be/YLSNCjAqDW0 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/6/202223 minutes, 44 seconds
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SaaStr 569: Classic Episode: Succeeding As a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Front Co-Founder and CEO Mathilde Collin. Just this week, Front announced their Series D at a 1.7 billion dollar valuation that makes Front one of only 11 SaaS Unicorns founded and led by women.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
7/1/202222 minutes, 7 seconds
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SaaStr 568: Mind the Gap: Balancing Growth and Efficiency in Tougher Times with Point Nine Managing Partner Christoph Janz

In the last few weeks, the VC funding environment has changed dramatically. In this session, Christoph will share tactical advice on how to weatherproof your financial plan for the funding downturn.   You can see Christoph's slides here: https://www.slideshare.net/saastr/mind-the-gap-balancing-growth-and-efficiency-in-tougher-times-with-point-nine   Full video: https://youtu.be/vIOZ5T0HaNc     Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/29/202225 minutes, 54 seconds
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SaaStr 567: Classic Episode: eCommerce API Startup to Unicorn With Shippo Co-Founder and CEO Laura Behrens Wu

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They've since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/24/202223 minutes, 48 seconds
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SaaStr 566: 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin

At SaaStr Europa 2022, Jason shared the results of 16 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.   Full video: https://youtu.be/ra3g8XEJFs0   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/23/202238 minutes, 2 seconds
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SaaStr 565: Classic Episode: The Importance of Company Values, a Great Hiring Process, and Ownership Culture with Gusto Co-Founder & CEO Josh Reeves

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Gusto Co-Founder and CEO Josh Reeves. At the time of this interview, Gusto had 350 employees serving 40,000 customers. Today, it's grown to more than 2,000 employees serving over 200,000 businesses. Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
6/17/202225 minutes, 4 seconds
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SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza

RevenueCat's API handles subscriptions for more than 8 million mobile subscribers and is the subscription infrastructure for more than 4000 apps. Join Miguel Carranza, Co-founder and CTO to hear his top learnings on designing and scaling a high throughput API.   Full video: https://youtu.be/LOkTz0cvwS8   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/15/202219 minutes, 11 seconds
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SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen. In October 2016, Flexport was a single-product company with a valuation of 300 million. Today, it's a multi-product platform valued at 8 billion.   Ryan discusses why NPS isn't just a customer measurement, and how empowering your employees makes for happier employees and customers.   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/10/202223 minutes, 32 seconds
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SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen

Looking to scale revenue, get funding from a VC or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen will share tips from her experience at five different tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. She’ll walk you thru how to turn your marketing organization into a growth driver.   Full video: https://youtu.be/7I21W5NEFsY   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/9/202217 minutes, 56 seconds
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SaaStr 561: Classic Episode: The Plaid Journey with Co-Founder and CEO Zach Perret

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Plaid co-founder and CEO, Zach Perret. This interview with CNBC’s Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B valuation. In 2021, Plaid raised their Series D at a $13.4B valuation.   Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. But how do companies gain secure access to that data in the first place? Enter the platform company. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem.   Full video: https://youtu.be/cUIahrKfOq0   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/3/202224 minutes, 51 seconds
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SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone

The community industry is booming. Now, more than ever, companies are realizing the importance of community and the impact it can have on their businesses. Learn from a community professional with over 10 years of experience in building community for SaaS companies about what community is, who you build community for, why it's important, when to start, and how to kick things off.   Full video: https://youtu.be/CHV_GUO_FZw   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
6/1/202224 minutes, 3 seconds
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SaaStr 559: Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal

People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs.  When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. Airtable’s CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and growth. She reveals how customer centricity, operational rigor, and data-driven strategies drove Airtable to scale and serve over 300,000 organizations, including 80% of the Fortune 100.   Full video: https://youtu.be/2aAT8-Omcqc   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/28/202219 minutes, 57 seconds
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SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe

Organizations need livable values that drive the business and employees. If appropriately discussed and embedded, a values playbook can be the hallmark of your organization and one of the most strategic tools founders and managers have.   Emery Wells, co-founder of Frame.io, discusses how to set results-driven company values and why it's essential to embed those values into every part of the employee lifecycle.   Full video: https://youtu.be/CwoHIZ16ess   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/25/202225 minutes, 36 seconds
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SaaStr 557: Where Venture Is Right Now with Iconiq GP Doug Pepper and SaaStr Founder Jason Lemkin

Doug's been an investor is so many of top SaaS companies, from Marketo to Calendly to Loom to Braze to Lattice. Today he's a general partner at one of the top growth-stage VC firms, Iconiq. He and Jason do a deep dive on where the venture markets really are today, and what it means for founders.   Key Takeaways: #1. VC remains open — at least for deals   #2. So many top, mid, and later-stage SaaS companies raised tons of capital in 2021, so much … that few really need to go back to market and raise again this year.   #3. VCs are taking more time, but more “back to normal” time Growth deals can still be done in 3-4 weeks, just not 1 week now.   #4. Not only is there is plenty of money in venture — but even more is coming. Top funds are continuing to raise huge funds.   #5. The biggest issue in venture today is just that founders haven’t changed their expectations   #6. 2016 was tough, too.    #7.  Watch What the Big PE Firms like Vista, Thoma Bravo, etc. do in SaaS.  They know.   Full video: https://youtu.be/WehTJ4RNBaQ   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/20/202222 minutes, 57 seconds
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SaaStr 556: 7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich

From a remote-first company founded in 2005 to a $7B valuation in 2022, 1Password grew for 14 years through word-of-mouth marketing and a core focus on its customers. Today the company has grown to over 600 employees, serves over 100,000 businesses, and counts individual customers in the millions. The processes have changed and the teams have grown, but the core focus on customers remains. CEO Jeff Shiner and Board Advisor Carilu Dietrich will dive into the seven most meaningful tactics that have brought 1Password to this stage.   Full video: https://youtu.be/HpNsBsnafBo
5/19/202224 minutes, 18 seconds
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SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft

Building a revenue marketing engine provides an invaluable asset to a company’s growth by harnessing the combination of people, data, and instinct. The problem is most companies have fragmented go-to-market efforts that prevent them from seeing the power of connecting these dots. In this session, Tracy Kraft, VP of Global Revenue Marketing at Demandbase, will provide key considerations and a proven formula that go-to-market teams can use to establish, grow, and scale their revenue marketing strategies…and directly link it to company growth.   Full video: https://youtu.be/gosmIylk4AM   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/13/202225 minutes, 48 seconds
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SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required. From introducing more effective communication practices to finding shared purpose in disparate operating models, there are required shifts that need to be made at each stage of growth. In this talk, 20+ year SaaS entrepreneur and CircleCI CEO, Jim Rose, will share: Understanding what product-led growth really means and how to find harmony during rapid expansion How to build and use a data-driven engine to get R&D and GTM teams speaking the same language How to look for the key signals that drive critical decisions at various stages of growth   Full video: https://youtu.be/39NqdMTKUC8   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/11/202227 minutes, 5 seconds
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SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Co-Founder Lloyed Lobo

After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today’s competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about his experience and advice for SaaS leaders, which included: Why being a serial entrepreneur in SaaS is a bad idea Why hiring VPS is critical to really growing your startup   This episode is an excerpt from Jason and Lloyed's discussion. You can see the full video here: https://youtu.be/RqgjBMlQ6ik   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/6/202234 minutes
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SaaStr 552: 5 Lessons on Building Your Sales Organization for Scale with Than Hancock, EVP of Sales @ Podium and Carlie Adams, Head of West Coast Sales @ Podium

Podium's EVP of Sales, Than Hancock shares his insights on how to maximize and grow your sales organizations for every stage of growth from seed round to global scale. He will be joined by Regional Sales Manager, Carlie Adams to discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hyper growth.    Full video: https://youtu.be/MFB8X9mvFM8   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
5/5/202224 minutes, 49 seconds
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SaaStr 551: Top 5 Mistakes While Building & Scaling Global Product Teams from Microsoft to Salesforce to Hubspot with Hubspot GM & VP, Products, Poorvi Shrivastav

Managers often grapple with how to create and scale a global product team. Scaling a team isn’t about increasing the size, rather it’s about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company.   Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully.   Full video: https://youtu.be/jWCbO87OEgc   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/29/202224 minutes, 45 seconds
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SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business.   Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space.   Full video: https://youtu.be/pVsmB8nhneE   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/27/202223 minutes, 36 seconds
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SaaStr 549: From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? Kiren Sekar joined Samsara’s founding team as a CPO after working with the co-founders at their previous company, Meraki. Calling on more than twelve years of product work between Meraki and Samsara, Kiren shares valuable and actionable insights on innovating in underserved markets. Full video: https://youtu.be/3ZrNFs4uQfA Blog post: https://www.saastr.com/from-0-to-500-million-arr-in-6-years-learnings-from-innovating-in-underserved-markets-with-samsara-cpo-kiren-sekar-pod-549-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/22/202226 minutes, 20 seconds
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SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan

Every sales leader struggles to retain their talent - especially in today's employee market. In this session, Alice Katwan, Twilio's SVP and GM of North America Sales, will reveal her strategies for building a high-performing sales team that sticks around for the long haul. If you are spending too many cycles recruiting, onboarding, and worrying about retaining your top sales reps — this session is for you. Full video: https://youtu.be/iKhWflFcU-U Blog post: https://www.saastr.com/how-to-build-a-super-high-retention-sales-team-with-twilio-svp-gm-of-north-america-sales-alice-katwan/   Want to join the SaaStr community? We're the largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/20/202218 minutes, 43 seconds
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SaaStr 547: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 2

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spencer discusses: * Focusing on the product and expansion * Taking your company public This is the second half of Spenser's session from 2022 SaaStr Build. You can find the first half in Episode 546 here: https://sites.libsyn.com/77527/saastr-546-the-secrets-to-going-big-going-multi-product-and-going-public-with-amplitude-ceo-spenser-skates-part-1 Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/15/202224 minutes, 11 seconds
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SaaStr 546: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spenser will discuss laying the right foundation for long-term success: * Find the right product-market fit * Build the best founding team for growth * Hire a team of people more talented than you * Surround yourself with a well-rounded board of advisors Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/13/202221 minutes, 19 seconds
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SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra

Carly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she’s focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion. Full video: https://youtu.be/Qu6wr3u2-yU Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/8/202220 minutes, 3 seconds
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SaaStr 544: People, Process and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar

Being a product leader is different at every company, and learning to lead at every company can widely vary. After leading product teams at Twitter, Oculus, and Robinhood, and working with companies of all sizes at McKinsey, TechStars, and now as an investor — here’s exactly how Madhu approaches his first 90 days on the job as CPO at Notion, step-by-step. He’ll walk through foundations, learnings, and challenges, pulling insights and experiences from the top product leaders in software. This episode is an abbreviated version of Madhu's session at SaaStr Build. You can see the full video here: https://youtu.be/kxgox905lho Blog post: https://www.saastr.com/people-process-and-product-a-product-leaders-first-90-days-with-notion-cpo-madhu-muthukumar-pod-544-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/6/202228 minutes, 55 seconds
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SaaStr 543: The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work

SaaStr CEO Jason Lemkin sits down with Raise Commercial Real Estate CEO Justin Bedecarre and Head of Raise's New York office, Jamie Katcher, to discuss the future of work. Raise.Work is a leader in planning, leasing, and sourcing tech real estate spaces. Full video: https://youtu.be/0MnlhVXUo3Q Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
4/1/202229 minutes, 17 seconds
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SaaStr 542: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market.  In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win. This podcast is an excerpt of the full interview, which you can find here: https://youtu.be/zQCdwoT7Kak Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/30/202226 minutes, 7 seconds
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SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX

Sam Blond, Chief Revenue Officer at Brex, shares how to set and hit revenue targets for your sales team, when to adjust, and how to structure and hire your team around your sales KPIs and goals.  Video: https://youtu.be/NXKvxb1AoPU Blog post: https://www.saastr.com/how-to-set-and-hit-revenue-targets-with-brex-cro-sam-blond-pod-541-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/25/202221 minutes, 25 seconds
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SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin

SaaStr CEO and Founder, Jason Lemkin, shares the top 15 ways to help the sales team close more right now, this year -- with the same number of leads you already have!! Blog post: https://www.saastr.com/can-help-sales-team/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/23/202226 minutes, 40 seconds
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SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato

Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue?  Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.  Full video: https://youtu.be/OfjP01RmuvQ Blog post: https://www.saastr.com/building-a-successful-customer-advisory-board-in-the-enterprise-with-mapistrys-vp-of-customer-experience-maya-colato/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/18/202227 minutes, 45 seconds
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SaaStr 538: Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya

  OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray.     Full video: https://youtu.be/L4oRfut9ufI Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/16/202224 minutes, 47 seconds
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SaaStr 537: How Hybrid is Working in Practice....What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues? It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we’ve discovered since working remotely? Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office. Full video: https://youtu.be/ohe10zViLdw   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/11/202223 minutes, 18 seconds
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SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success.    Video: https://youtu.be/AY5NFn1CSVo Blog post: https://www.saastr.com/the-path-to-a-billion-dollars-how-to-create-multi-revenue-streams-with-bill-com-cro-tom-clayton-pod-536-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/9/202224 minutes, 8 seconds
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SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill

All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth. Full video: https://youtu.be/MD_wD5hp7r0 Blog post: https://www.saastr.com/hacks-for-founders-of-high-growth-startups-with-digitaloceans-ceo-yancey-spruill/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/5/202224 minutes, 34 seconds
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SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Panelists: Katrina Wong, VP Marketing and Demand Generation Segment Asawari Samant, Head of Marketing, Anyscale Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies. This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
3/2/202223 minutes, 8 seconds
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SaaStr 533: The Cutting Edge Techniques for Motivating and Organizing your Sales Team in Q1 with Marilee Bear, SVP North America Enterprise Sales at Zendesk, and Bryan Elsesser, SaaStr VP of Sales

In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1. 
3/1/202217 minutes, 9 seconds
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SaaStr 532: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork CEO Hayden Brown

Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers." She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it needs, when it needs it, regardless of geography or business ebbs and flows.   Full video: https://youtu.be/APgXDu37UIk Blog post: https://www.saastr.com/the-secrets-to-scaling-a-public-company-with-a-75-freelancer-workforce-with-upworks-ceo-hayden-brown-pod-532-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/25/202224 minutes, 12 seconds
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SaaStr 531: 4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas

Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You’ll hear how they’ve rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He’ll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams.   Full video: https://youtu.be/OAxJvk04JKU Blog post: https://www.saastr.com/4-ways-to-get-to-10-billion-by-working-async-without-burning-out-with-loom-ceo-joe-thomas-pod-531-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/23/202225 minutes, 32 seconds
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SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin

SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace. 
2/22/202235 minutes, 47 seconds
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SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight

SaaS is evolving rapidly. In many ways, we are witnessing the equivalent of the Cambrian Explosion in terms of the number of SaaS companies created each month. And these startups look different than their predecessors. Trends like vertical SaaS, Product-led Growth, and payment make the industry almost unrecognizable compared to the era of the SaaS pioneers more than a decade ago. Yet many companies are still adopting Customer Success practices - like fixed size-based segmentation and activity-based "check-ins" - that were created in the 2010s. Modern cloud businesses are rethinking Customer Success in many ways. They are looking at it as a growth engine, shifting focus from purely looking at churn to increasingly emphasizing Net Dollar Retention. They are recognizing the need for CSMs, in some cases, to be deeply technical. And they are, particularly in Product-led Growth companies, integrating Sales and CS motions and organizations tightly together. In this talk, Gainsight CEO Nick Mehta will cover 10 best practices that represent the cutting edge of Customer Success. Check it out to save your company from becoming a SaaS dinosaur.   Full video: https://youtu.be/PzCnKSL2kx8 Blog post: https://www.saastr.com/10-things-changing-now-in-the-world-of-customer-success-with-gainsight-ceo-nick-mehta-pod-529-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/18/202226 minutes, 2 seconds
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SaaStr 528: Building a $5.6B company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman

Postman CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders.   Full video here: https://youtu.be/jK8trhy5i-k Blog post: https://www.saastr.com/building-a-5-6b-company-with-a-product-led-flywheel-with-postmans-ceo-abhinav-asthana-pod-528-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/16/202223 minutes, 42 seconds
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SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre

A crucial part of any business model is customer acquisition. In order for a company to optimize their customer base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the 🌎largest community for B2B software.   Video: https://youtu.be/5OJZM-uH4uE Blog post: https://www.saastr.com/acquiring-10000-smb-customers-solely-from-data-with-gorgias-ceo-romain-lapeyre-pod-527-video/   Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/11/202222 minutes, 31 seconds
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SaaStr 526: Lessons Learned Building a $2 billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem

The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that’s emerging and some of the lessons he’s learned after launching Neo4j Aura, the company’s fully-managed graph database as a service.     Video: https://youtu.be/6vay3Ny3o0M Blog post: https://www.saastr.com/modern-infrastructure-companies-in-the-cloud-lessons-learned-building-a-2-billion-database-company-from-scratch-with-neo4js-ceo-emil-eifrem/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
2/10/202227 minutes, 52 seconds
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SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan

Marketing isn't one size fits all, particularly at a hyper-growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more. Full video: https://youtu.be/s4WZcgL5fc0 Blog post: https://www.saastr.com/6-steps-to-managing-marketing-hyper-growth-at-scale-with-klayvio-global-head-of-marketing-kady-srinivasan-pod-525-and-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/4/202224 minutes, 33 seconds
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SaaStr 524: From New Relic to Salesforce to Calendly: What's Changed in Product-led Growth with Calendly CMO Patrick Moran

The world of product-led growth is a highly dynamic space. Join this session with Calendly CMO Patrick Moran and Head of Marketing Growth & Demand Gen Garrett Scott to learn more about these changes and how they are reflected in Calendly’s evolution as a SaaS company. Full video: https://youtu.be/ey9aiYOupSg Blog post: https://www.saastr.com/whats-changed-in-product-led-growth-with-calendly-cmo-patrick-moran/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
2/2/202221 minutes, 1 second
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SaaStr 523: How to Succeed as a First-Time VP of Sales or First-Time SaaS VP with SaaStr CEO and Founder, Jason Lemkin

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales. And we’ll keep talking about it — so long as 70% of first-time VPs of Sales don’t make it 1 year. In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, shares his best advice for all first-time VPs coming into a SaaS startup.    Video: https://youtu.be/_gWZxKwV44w Blog post: https://www.saastr.com/how-not-to-fail-as-a-first-time-vp-of-sales/
1/31/202222 minutes, 26 seconds
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SaaStr 522: Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.
1/28/202223 minutes, 47 seconds
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SaaStr 521: How To Create a High Performing Sales Organization: Five Strategies for Driving Peak Performance Through Reimagined Management with Hootsuite CRO Melissa Murray Bailey

Driving peak sales performance is a mission most SaaS companies strive to accomplish. Yet, sales team targets are often set extremely high, with management expecting their teams to miss. This might bring success for the company, but it leads to negative experiences for the sales rep, and your teams may ultimately fail to perform to their fullest potential. Hootsuite CRO Melissa Murray Bailey shares secrets to running a successful SaaS sales team and reducing employee turnover.    Video: https://youtu.be/wl1Qx4KHqMo Blog post: https://www.saastr.com/how-to-create-a-high-performing-saas-sales-organization-with-hootsuite-cro-melissa-murray-bailey-pod-521-video/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    
1/26/202224 minutes
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SaaStr 520: 10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly Head of Organizations Revenue Dorian Stone

Every high-growth organization inevitably reaches the point of pivoting its strategy and offerings to capture new audiences—a journey made more complex with the new demands emerging this past year. In this session, Dorian Stone will share lessons learned from Grammarly’s evolution from consumer to SMB to enterprise, address common assumptions and pitfalls in the process of scaling, and reveal must-know strategies to drive efficient growth this year and beyond.
1/21/202221 minutes, 38 seconds
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SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud

Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within a 16-year old company helped her take bets on a strategy that’s paying off.   Full video: https://youtu.be/9JgkbS4FgjQ Blog post: https://www.saastr.com/from-b2c-to-billions-how-vimeo-executed-a-b2b-pivot-that-redefined-their-future-with-vimeo-ceo-anjali-sud/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/19/202221 minutes, 19 seconds
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SaaStr 518: Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve Massive Scale with Datadog's CMO Alex Rosemblat

Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success, and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.
1/14/202226 minutes, 50 seconds
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SaaStr 517: Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales Heather Akuiyibo

When sales teams succeed, the company succeeds. Revenue goes up, productivity increases, and ideally, the team continues to grow. But running a high-performing sales team isn’t an easy task. How can you ensure success within your sales organization in a way that scales with you? Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks’ sales teams succeed. Full video: https://youtu.be/9tn-I4f9Va4  
1/12/202220 minutes, 11 seconds
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SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin

Zach joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company recently approached $1 Billion in Revenue. In this podcast, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing into the enterprise, and how to build out a global marketing function.   Full video: https://youtu.be/CEoam_9sHt0 Blog post: https://www.saastr.com/lessons-learned-scaling-canva-to-1-billion-with-zach-kitschke/
1/11/202230 minutes, 15 seconds
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SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg

No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing." How to understand marketing? How to drive marketing? How to measure marketing? What to look for in a marketing leader? In this session, we'll talk about how CEOs (and other startup execs) should think about, charter, direct, and support marketing. Full video: https://youtu.be/ggUwcE600xU Blog post: https://www.saastr.com/a-ceos-guide-to-marketing-with-dave-kellogg-five-things-every-founder-should-know-podcast-515-and-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/7/202224 minutes, 41 seconds
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SaaStr 514: Reaccelerating Growth at Scale with Box CRO Mark Wayland and SaaStr CEO and Founder, Jason Lemkin

Learn more about Box's journey to reaccelerate growth and march toward $1B in SaaS ARR, and their CRO's lessons learned along the way. Full video: https://youtu.be/RQ6gom-lLxE Blog post: https://www.saastr.com/reaccelerating-growth-at-scale-with-boxs-cro-mark-wayland-podcast-514-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  
1/5/202221 minutes, 6 seconds
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SaaStr 513: How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, and Seismic

Amy Appleyard, SVP Global Sales @ Malwarebytes, Michelle Benfer, VP, Head of North America Sales @ HubSpot Tony Benvenuto, SVP of Sales West @ Seismic, and Anna Baird, CRO @ Outreach share lessons learned when scaling their sales teams, the importance of BDRs, key hires and when to prioritize them, and more.
12/31/202123 minutes, 48 seconds
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SaaStr 512: How To Innovate Faster with Community, Insights From GitLab CEO Sid Sijbrandij

GitLab started as an open-source project that expanded into a public company with a buyer-based open-core business model. With over 300+ code contributions per month, innovating with the wider community is key to accelerating development efforts. Join GitLab CEO, Sid Sijbrandij, as he discusses GitLab’s journey, choosing the right business model that balances high revenue potential and community contributions, and co-creating the product with the wider community to deliver safer software faster.
12/29/202121 minutes, 33 seconds
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SaaStr 511: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from Samsara at $500M ARR

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Samsara at $500M ARR, growing 72% year-over-year. Video and episode notes: https://www.saastr.com/5-interesting-learnings-from-samsara-at-500000000-in-arr/ 
12/28/202116 minutes, 53 seconds
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SaaStr 510: The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Zapier CEO Wade Foster

Over the past ten years, Zapier has grown from a weekend side project to global unicorn, serving millions of small and medium businesses around the world. But Zapier isn’t your typical startup story and their roots aren’t in Silicon Valley. Come hear what Zapier’s early employees learned from building the foundation of one of today’s most successful startups.
12/24/202124 minutes, 59 seconds
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SaaStr 509: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with CMOs of Freshworks, Twilio, 1Password, and Coda

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? How do you balance the two for the right target markets and audiences? Product-market fit, pricing, packaging, messaging, strategic investments, culture, evangelism all play a critical part and will change as soon as you add this team. Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition. Stacey Epstein, CMO @ Freshworks Sara Varni Bright, CMO @ Twilio Carilu Dietrich, Fractional CMO @ 1Password Viviana Faga, General Partner @ Coda  
12/22/202127 minutes, 15 seconds
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SaaStr 508: Picking the Perfect Pricing Model that Fits Your App and More with HackerOne CEO Marten Mickos

Pricing can kill your product, or make it soar. To start with, create pricing tiers and make pricing easy and convenient for your customers. Beyond that, the decisions are difficult, such as usage-based vs. predictable pricing. In this presentation, we discuss the key principles of pricing and app or online service, showing the pros and cons of your choices. Blog post & video: https://www.saastr.com/picking-the-perfect-pricing-model-that-fits-your-app-with-hackerone-ceo-marten-mickos-podcast-508-and-video/
12/17/202123 minutes, 11 seconds
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SaaStr 507: On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO, Karen Peacock

When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level. She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion, and growth.   Karen will share stories based on her experience at Intuit building one of the world’s largest SaaS product lines from $500M to $2.5B and in her current role leading Intercom’s high growth on the path to IPO. Blog post & video: https://www.saastr.com/shifting-to-the-next-gear-proven-strategies-to-accelerate-growth-with-intercom/
12/15/202123 minutes, 35 seconds
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SaaStr 506: A $100M ARR Pivot from Platform Product to Vertical Apps with Treasure Data CEO, Kazuki Ohta

Treasure Data was founded as a big data platform company, but struggled to compete against larger tech companies. After pivoting to a more vertical solution (CDP - Customer Data Platform), revenue growth accelerated, going from $20m to $100m in 3 years. Kazuki will share the struggles and decisions a part of pivoting the company. Blog post & video: https://www.saastr.com/100-million-arr-pivot-with-treasure-data-ceo-kazuki-ohta/
12/10/202127 minutes, 9 seconds
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SaaStr 505: The Future of AI, Open Source, and Enterprise SaaS: Where It’s All Going with Databricks CEO Ali Ghodsi

A lot of startups and SaaS companies that build a business around an open source technology struggle to commercialize in a way that is both profitable and scalable, while also supporting the open source community that is so critical to innovation. Join Ali Ghodsi, CEO and Co-Founder of Databricks and Nithya Ruff, Head of Open Source at Comcast and Chair of The Linux Foundation Board, who are both open source thought leaders, for a fireside discussion about the value open source software has delivered for enterprises and their perspectives on the current state of the open source landscape. Blog post & video: https://www.saastr.com/the-future-of-ai-open-source-databricks-ceo-ali-ghodsi/
12/8/202124 minutes, 34 seconds
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SaaStr 504: The Cutting Edge Techniques for Overcoming High-Stress Sales with Bryan Smith, Co-Founder at Leon Health, and Bryan Elsesser, SaaStr VP of Sales

In this episode, Bryan Smith, Co-Founder at Leon Health sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best techniques to overcome Q4 and end-of-year stress in sales teams.
12/7/202118 minutes, 25 seconds
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SaaStr 503: The RevTech Stack Playbook, Going from $1M to $100M with SalesLoft CMO Sydney Sloan

Gone are the days of Sales and Marketing building their own tech fiefdoms. In this podcast, Sydney Sloan, CMO at SalesLoft shares a holistic approach to adding technology that powers your revenue engine and shares examples of tech stacks, best practices, and org designs from successful companies at different growth stages. Blog post and video: https://www.saastr.com/the-revtech-stack-playbook-going-from-1m-to-100m-with-salesloft/
12/3/202122 minutes, 44 seconds
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SaaStr 502: Why Founders Should Prioritize Personal Development with Shopify President, Harley Finkelstein

There are countless ways for founders to learn how to build strong teams, strengthen go-to-market processes, and focus on growth and customer success. But a topic that's becoming more important, especially after such a challenging year, is founder well-being. Shopify President Harley Finkelstein shares insight on how successful entrepreneurs approach personal change, coaching, and ongoing development to achieve work-life harmony. Harley will be joined by Felicis founder and Managing Partner Aydin Senkut and Felicis' Head of Founder Success Dasha Maggio. They will discuss what founders should ask for and how focusing on personal development can lead to stronger teams and better outcomes for the business. Blog post and video: https://www.saastr.com/why-founders-should-prioritize-personal-development-with-shopify/
12/2/202123 minutes, 52 seconds
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SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. Blog post & video: https://www.saastr.com/the-state-of-software-buying-from-smb-to-enterprise-with-g2s-cmo/
11/30/202125 minutes, 44 seconds
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SaaStr 500: How to Scale a Successful SaaS Sales Team with Harry Stebbings, Founder @ 20 VC, and Jason Lemkin, CEO and Founder @ SaaStr

We're celebrating episode 500 of the SaaStr Podcast! Our SaaStr 'OG' podcaster, Harry Stebbings, Founder of The 20 Minute VC and, Jason Lemkin, SaaStr CEO and Founder discuss the future of the markets and how to build a successful SaaS sales team from the ground up.  Blog post & video: https://www.saastr.com/how-to-scale-saas-sales-team-with-harry-stebbings-jason-lemkin/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/
11/24/202124 minutes, 30 seconds
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SaaStr 499: The Cutting Edge Techniques for an Impactful Live Event Strategy with Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly

In this episode, Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy.  Blog post & video: https://www.saastr.com/saas-live-event-strategy-dooly/ Sponsors: https://calendly.com/ https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/  
11/22/202124 minutes, 5 seconds
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SaaStr 498: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge, Managing Director at Stage 2 Capital

Mark Roberge is the Managing Director at Stage 2 Capital, Sr. Lecturer at Harvard Business School, and author of the bestselling book, The Sales Acceleration Formula. In this podcast, he'll outline some of the most common SaaS sales potholes when scaling from $0 to $100 million and how to avoid them. Blog post & video: https://www.saastr.com/the-most-common-saas-sales-potholes-and-how-to-avoid-them-with-mark-roberge-podcast-498-and-video/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/  
11/19/202124 minutes, 30 seconds
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SaaStr 497: Founder Confidential, The Highs, and Lows of Fundraising From Founders That Raised $1B with Coda, Expensify, LaunchDarkly, Boast.Ai and SaaStr

Featuring 3 prominent Founders - from Calendly, Coda and LaunchDarkly - that have achieved scale, at "Founder Confidential" you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Moderator: Lloyed Lobo, Co-Founder, Boast.AI Panelists: Shishir Mehrotra, Cofounder and CEO, Coda Edith Harbaugh, Cofounder and CEO, LaunchDarkly David Barrett, Founder and CEO, Expensify Jason Lemkin, Founder and CEO, SaaStr Blog post and video: https://www.saastr.com/founder-confidential-saas-fundraising-expensify-launchdarkly-coda-boast-saastr/ Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/
11/17/202122 minutes, 28 seconds
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SaaStr 496: Business Conversations vs. Sales Pitches, The Cutting Edge Techniques to Get This Right with Doug Landis, Growth Partner at Emergence Capital 

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Doug Landis, Growth Partner at Emergence Capital talks about the art of business conversations and how your customers should inform your go-to-market messaging.  Blog post and video: https://www.saastr.com/business-conversations-doug-landis-emergence-capital/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://calendly.com/ https://flatfile.com/saastr/
11/16/202125 minutes, 15 seconds
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SaaStr 495: The Secrets Behind Creating Scalable Products with Box's CEO and Co-Founder, Aaron Levie, and SaaStr CEO and Founder, Jason Lemkin

In this podcast, Aaron Levie, CEO, and Co-founder of Box will discuss "what's next in hybrid work," leading through a dynamic economy, the lessons learned from 2020, what technology needs to exist to bridge the gap between in-person and virtual, and what the office will look like whenever we return. Blog post and video: https://www.saastr.com/the-secrets-behind-creating-scalable-products-with-boxs-ceo-aaron-levie/ Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/
11/12/202124 minutes, 16 seconds
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SaaStr 494: Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful

Reaching unicorn status is goal #1 for many startups. In this podcast, Tope Awotona, CEO at Calendly, Bernadette Nixon, CEO at Algolia, Steve Sloan, CEO at Contentful and by Casey Renner, Partner at OpenView discuss how high-growth companies can strive for profitability while growing responsibly to reach unicorn status. Blog post and video: https://www.saastr.com/demystifying-the-unicorn-buzz-with-the-ceos-of-calendly-algolia-and-contentful/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/
11/10/202124 minutes, 10 seconds
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SaaStr 493: From Being Paralyzed to a $1m+ First Year as Senior SDR with Jack Ryan, Partner Manager @ SaaStr and Bryan Elsesser, VP Sales @ SaaStr

Jack Ryan, Sr. Partner Manager @ SaaStr, and Bryan Elsesser, VP Sales @ SaaStr talk about Jack's incredible journey from being completely paralyzed to climbing Mt. Whitney and sourcing over $1M in revenue for SaaStr. Full video: https://youtu.be/c3-Kzs81uD0 Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/
11/6/202123 minutes, 15 seconds
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SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters

As Marqeta’s CMO, Vidya Peters drives marketing strategy and execution including brand, PR, corporate marketing, product marketing, events, and demand generation. Prior to joining, Vidya ran marketing for MuleSoft where she helped scale the business from pre-IPO to one of the most successful and fastest-growing public enterprise software companies and later one of the most significant enterprise acquisitions. In this podcast, learn why intent is the new lead and Vidya's hard-earned marketing lessons from Marqeta and Mulesoft.   Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/  
11/3/202119 minutes, 27 seconds
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SaaStr 491: The SaaS Org Chart by Series with David Sacks, Co-founder and General Partner at Craft Ventures

You’re the founder of a nicely growing SaaS startup that has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you’re done?  David Sacks, co-founder and general partner at Craft will share what works from the 20 unicorns he's invested in, including AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish. Blog post and video: https://www.saastr.com/the-saas-org-chart-by-series-with-david-sacks/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/
10/29/202123 minutes, 59 seconds
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SaaStr 490: Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling with Dropbox's GM

Product-led scaling isn’t about growth hacking. Scaling 10X is really hard…no matter if you are starting at $1M, $10M, $100M or $1B ARR. Join Dropbox GM, Rachel Wolan, as she shares hard-earned, practical lessons learned through product-led scaling at Dropbox, LiveRamp, and Talkdesk. Blog post and video: https://www.saastr.com/beyond-product-led-growth-7-lessons-learned-in-product-led-scaling-podcast-490-and-video/ Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/
10/27/202122 minutes, 55 seconds
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SaaStr 489: The Cutting Edge Techniques for Building Customer-Centric Support Teams with Abby Hammer, Chief Customer Officer at ChurnZero

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Abby Hammer, Chief Customer Officer and Head of Product at ChurnZero talks about what it takes to build a genuinely authentic and customer-centric support team.   Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/  
10/26/202123 minutes, 34 seconds
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SaaStr 488: The Essential Startup Advice for Founders with Y Combinator's Managing Director and Group Partner, Michael Seibel

Michael Seibel has spent the last eight years advising thousands of startups at Y Combinator. In this podcast, he'll talk about the advice that he's found to be most transformative for startups. Blog post and video: https://www.saastr.com/the-essential-startup-advice-for-founders-with-y-combinators-michael-seibel-podcast-488-and-video/   Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/  
10/22/202124 minutes, 22 seconds
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SaaStr 487: How Community-Led Growth Drives Product-Led Growth with Notion's CRO, Olivia Nottebohm

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they're essential for building a successful business that will thrive for years to come. Blog post and video: https://www.saastr.com/how-community-led-growth-drives-product-led-growth/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/  
10/20/202126 minutes, 31 seconds
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SaaStr 486: The Cutting Edge Techniques for Scaling SDR Teams with Amy Frampton, Head of Marketing at BambooHR 

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Amy Frampton, Head of Marketing at BambooHR shares high-impact best practices for scaling SDR teams.     Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/  
10/18/202121 minutes, 33 seconds
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SaaStr 485: Hyperscaling Post-IPO with PagerDuty's CEO, Jennifer Tejada 

PagerDuty's CEO, Jennifer Tejada, and Sameer Dholakia, former CEO of SendGrid and current PagerDuty Board Member share what fellow founders can learn from PagerDuty's post-IPO reality, and the realities of operating as a public company, two years later.  Blog post and video: https://www.saastr.com/hyperscaling-post-ipo-with-pagerdutys-ceo-jennifer-tejada-podcast-485/   Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr/ https://www.ontheclock.com/  
10/16/202133 minutes, 42 seconds
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SaaStr 484: The State of the Cloud 2021, How to Build a Cloud Unicorn with Bessemer Venture Partners

BVP partners Byron Deeter, Mary D’Onofrio, and Elliott Robinson share a state of the cloud economy, tactical lessons and case studies for early-stage founders, private market analysis, alongside key predictions and trends driving innovation in SaaS around the globe.  Full video: https://youtu.be/HZDOQAGW6-E Blog post: https://www.saastr.com/the-state-of-the-cloud-2021-how-to-build-a-cloud-unicorn-with-bessemer-venture-partners-podcast-484-and-video/   Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/  
10/14/202122 minutes, 27 seconds
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SaaStr 483: The $26B SaaS SMB Leader, Bill.com with René Lacerte, CEO of Bill.com and SaaStr CEO, Jason Lemkin

In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, sits down will Bill.com CEO, René Lacerte. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap.  All while selling at a $2k ACV! Video + blog post: https://www.saastr.com/10-learnings-from-rene-lacerte-ceo-of-bill-com/ Sponsors: https://terminus.com/ https://checkr.com/      
10/3/202124 minutes, 34 seconds
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SaaStr 482: A Deep Dive on Vimeo at $330M ARR in Enterprise and Self Service with Vimeo CEO Anjali Sud, and SaaStr CEO, Jason Lemkin

A great deep dive on Vimeo at $330m+ in ARR, and especially, on how they do self-serve and enterprise at the same time with their CEO Jason Lemkin. Blog post: https://www.saastr.com/10-learnings-from-anjali-sud-ceo-of-vimeo/  
9/23/202124 minutes
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SaaStr 481: Cloud-first Clarity: Evolving Infrastructure for Enterprise with Asana's Head of Engineering, Prashant Pandey

As companies grow while sharing a single, common SaaS infrastructure, their security, reliability, and integration needs evolve. In this podcast, Asana's Head of Engineering, Prashant Pandey, will outline how to advance your infrastructure to support and grow with your largest customers, including tips on how to: - Earn enterprise trust with robust infrastructure - Give admins control over product usage - Build data isolation into your architecture and - Support customers by interconnecting their data
9/13/202123 minutes, 9 seconds
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SaaStr 480: The Non-Obvious things about the Future of Fintech with Plaid COO Eric Sager and Kate Rooney, Technology Reporter at CNBC

The financial services industry – banking, lending, insurance – has long benefited from deep competitive moats that limited competition and stifled innovation. Now with digital finance, innovation is occurring at lightning speed. New developments are popping up so quickly that it's hard to keep track of what's out there, and what isn't. In this session, Eric Sager, COO of Plaid will make clear what digital finance has enabled thus far, and what else is to come. Blog post + video: https://www.saastr.com/non-obvious-observations-about-the-future-of-fintech-with-plaid-coo-podcast-480-and-video/      
9/9/202122 minutes, 39 seconds
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SaaStr 479: Enterprise, SMB and Everything In Between: How to Build a Business that Scales With Your Customers with Zendesk's CTO

Enterprise players are not born overnight, and the march upmarket cannot come at the cost of the customers that helped get you there. Zendesk’s ability to balance Enterprise customer needs with SMBs has allowed it to thrive and become one of the very few SaaS companies to exceed $1B in annual revenue. In this podcast, Adrian McDermott, Zendesk’s Chief Technology Officer, will explore the importance of balance in pursuing fast, sustainable growth.  Full video: https://youtu.be/XQe6KI5aebc  
9/6/202150 minutes, 20 seconds
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SaaStr 478: How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square's Global Head of Sales, Ashley Grech

Over the last decade, Square has introduced a variety of new hardware, software, and financial services offerings targeted at businesses of all sizes -- and yet, many still think of Square as only serving farmer markets and local coffee shops. In this session, you'll hear from Square's Global Head of Sales, Ashley Grech, on the challenges and learnings of Square’s work to move upmarket and serve multiple customer segments at once. Video + show notes: https://www.saastr.com/moving-upmarket-and-serving-multiple-segments-with-square-global-head-of-sales-saastr-podcast-478-and-video/    
8/27/202124 minutes, 40 seconds
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SaaStr 477: The Top Interview Questions to Ask VP of Marketing Candidates with SaaStr CEO and Founder, Jason Lemkin

In today's SaaStr Insider episode, SaaStr CEO and Founder, Jason Lemkin shares the Top 10 Interview Questions to Ask VP of Marketing Candidates Video + show notes: https://www.saastr.com/top-10-questions-to-ask-a-vp-of-marketing-in-an-interview/
8/25/202123 minutes, 12 seconds
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SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, & P&G

Recently, Vidya ran both the marketing and revenue functions for Marqeta, during a critical time as the company prepped for an IPO. This podcast will discuss the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies. Video + show notes: https://www.saastr.com/secrets-to-aligning-marketing-revenue-strategy-with-marqeta-cmo-saastr-podcast-476-and-video/    
8/18/202121 minutes, 33 seconds
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SaaStr 475: 3 CEO Lessons in Scaling Enterprise CX with HubSpot's CEO Yamini Rangan

The role of Chief Customer Officer only continues to rise and become an integral role for scaling in the Cloud. As HubSpot's first Chief Customer Officer, and now CEO, Yamini Rangan shares her top lessons for focusing on the Enterprise customer experience and the different approaches required for the Enterprise customer journey. Video + show notes: https://www.saastr.com/3-ceo-lessons-in-scaling-enterprise-cx-with-hubspots-ceo-saastr-podcast-475-and-video/    
8/13/202124 minutes, 43 seconds
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SaaStr 474: 10 Ways to Build a Moat in SaaS with SaaStr CEO and Founder, Jason Lemkin

In today's SaaStr Insider episode, SaaStr CEO and Founder, Jason Lemkin shares 10 ways to build a moat in SaaS. Video + show notes: https://www.saastr.com/whats-your-moat/  
8/11/202122 minutes, 53 seconds
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SaaStr 473: Ringing the Bell on Competition with Chime's CEO Chris Britt and Satya Patel, Partner @ Homebrew

Chime wasn't the first digital bank, but it has become the largest one in the United States. In this episode, hear from Chris Britt, co-founder, and CEO, about Chime's journey in a highly competitive market and what it took to win. Video + show notes: https://www.saastr.com/ringing-the-bell-on-competition-with-chime-ceo-chris-britt-and-satya-patel-homebrew/  
8/4/202123 minutes, 11 seconds
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SaaStr 472: 5 Tips to Reduce the Enterprise Sales Cycle with TripActions' General Manager, Michael Sindicich

In just 5 years, TripActions has grown to be a leader in the travel management space. Michael Sindicich, GM of TripActions Liquid, a new expense management platform, that serves companies including Lyft, Toast, and Zoom will explore sales tips, tricks, and his lessons learned. Video + show notes: https://www.saastr.com/saastr-podcast-472-and-video-5-tips-to-reduce-the-enterprise-sales-cycle-with-tripactions/  
8/2/202122 minutes, 39 seconds
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SaaStr 471: SaaStr CEO & Founder, Jason Lemkin and Byron Deeter, Partner at Bessemer Venture Partners, Discuss Why The Cloud is On Fire in 2021

A great deep dive on why the Cloud is on fire right now, and what it means for founders. Learn more at TheCloud100.com, a free digital event with the Top 100 private Cloud and SaaS companies on Aug 10!! Video + notes: https://www.saastr.com/25-of-the-cloud-100-is-growing-100-at-100m-arr-woah/  
7/28/202134 minutes, 21 seconds
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SaaStr 470: PagerDuty's CMO and CPO Share How Product & Marketing Should Work Together

In today’s digital age, product management and marketing need to have an integrated and collaborative relationship. In this podcast, hear from PagerDuty CPO, Sean Scott, and CMO, Julie Herendeen, on how PagerDuty has embraced a product-led growth model and the success they’ve seen since doing so. Video + show notes: https://www.saastr.com/saastr-podcast-470-and-video-how-product-marketing-should-work-together-with-pagerduty/  
7/25/202122 minutes, 8 seconds
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SaaStr 469: Workday's EVP Product on Fueling Product Innovation on the Path to $10B

Everyone loves a unicorn, but how do you keep innovation alive past the start-up phase? Pushing past the awkward “teen years” and igniting the next wave of growth means rethinking your culture, organizational structure, and innovation investments. Join Workday’s EVP of Product Pete Schlampp as he shares how he’s accelerating product innovation on the hunt to $10B. Video + show notes: https://www.saastr.com/saastr-podcast-469-and-video-fueling-product-innovation-on-the-path-to-10-billion-with-workday/  
7/18/202121 minutes, 21 seconds
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SaaStr 468: Kevin Dorsey, VP of Inside Sales at PatientPop Shares the Cutting Edge Techniques for Building Trust in Today's Competitive Market

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Kevin Dorsey, VP of Inside Sales at PatientPop shares how to build trust in today's competitive market. Video + show notes: https://www.saastr.com/kevin-dorsey-patientpop-cutting-edge-sales/  
7/14/202128 minutes, 14 seconds
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SaaStr 467: ThoughtSpot CEO Sudheesh Nair on Bottom-Up vs. Top-Down Selling in the Enterprise

As the SaaS landscape becomes more and more crowded, companies must improve retention, and adding analytics is the key. In this session, ThoughtSpot CEO Sudheesh Nair shares how embedding modern, consumer-grade analytics delights customers and drives revenue. Video + show notes: https://www.saastr.com/saastr-podcast-467-and-video-bottom-up-vs-top-down-selling-in-the-enterprise-with-thoughtspot/  
7/12/202123 minutes, 9 seconds
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SaaStr 466: SaaStr CEO and Founder Jason Lemkin Shares 11 Simple Tips to Drive Down Churn 

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin Shares 11 Simple Tips To Drive Down Churn. Video + show notes: https://www.saastr.com/what-can-you-do-to-lower-your-customers-churn-rate/  
7/7/202122 minutes, 41 seconds
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SaaStr 465: The CIOs of SurveyMonkey and Okta Share Their Strategies for Embracing the Data Tsunami

The value of investing in technology has only been heightened throughout the past year. In this podcast, Okta CIO Alvina Antar and SurveyMonkey CIO Eric Johnson share how to best move your company forward and create new opportunities across the enterprise.
7/4/202122 minutes, 3 seconds
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SaaStr 464: From Developer to Founder to CEO: Engineering to Enterprise with Elastic CEO Shay Banon

Hear from Elastic founder and CEO, Shay Banon, about his founder story and key takeaways he learned when growing Elastic from an open-source platform moderated from his living room to an $11B global enterprise. 
6/30/202122 minutes, 29 seconds
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SaaStr 463: Atlassian Chief Revenue Officer Cameron Deatsch Shares 10 Learnings from Atlassian’s Unique Go-to-Market Model

20 years ago, Atlassian pioneered the direct-sales model in the B2B software space based on the belief that software should be bought, not sold. Join Cameron Deatsch, Atlassian’s Chief Revenue Officer, in conversation about the challenges and benefits of building a flywheel powered by word of mouth and amplified by data-driven touchpoints. 
6/28/202127 minutes, 15 seconds
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SaaStr 462: Salesforce Service Cloud CEO, Clara Shih on How Customer Service Became Strategic Overnight

At her last startup, which she founded and scaled from $0 to $50M ARR, Clara Shih experienced first-hand the pain of a customer support issue costing her business one of their largest customers. Now as the CEO of Salesforce Service Cloud, she has vowed to help other organizations avoid these same mistakes.
6/23/202124 minutes, 55 seconds
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SaaStr 461: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part Two

In part two of this series, Klaviyo CEO Andrew Bialecki discusses the nitty-gritty details of the journey from the company’s origins to its incredible $9.5 billion valuation. Full video: https://youtu.be/zwzV0muXB64  
6/18/202128 minutes, 31 seconds
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SaaStr 460: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo  CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part One

What does success look like for SaaS founders? Whatever the answer is, it rarely happens overnight. Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. In this podcast, Klaviyo CEO Andrew Bialecki discusses the nitty-gritty details of the journey from the company’s origins to its incredible $9.5 billion valuation. Full video + episode notes: https://www.saastr.com/klaviyo-ecommerce-ceo-andrew-bialecki/  
6/16/202131 minutes, 43 seconds
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SaaStr 459: The Role of Partners in Scaling to $10B with ServiceNow

Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond. Video + show notes: https://www.saastr.com/saastr-podcast-459-and-video-the-role-of-partners-to-scaling-to-15-billion-with-servicenow/  
6/11/202124 minutes, 43 seconds
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SaaStr 458: Qualtrics CEO Zig Serafin on Building the Foundation for High Growth and Scale

Zig Serafin, CEO @ Qualtrics shares his lessons in scaling with Julia Laroche, Correspondent @ Yahoo Finance. Hear how Zig focuses on building the right team, simplifies organizational design, and scales from the ground up. Video and episode notes: https://www.saastr.com/qualtrics-ceo-zig-serafin-on-high-growth-and-scale/  
6/9/202123 minutes, 46 seconds
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SaaStr 457: Segment, 1Password, and Mediafly Share How to Build Your Ideal Customer Profile

In this episode, get ready to learn from Carilu Dietrich, Advisor at 1Password, Isabelle Papoulias, CMO of Mediafly and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile. Episode notes: https://www.saastr.com/saastr-podcast-457-and-video-building-your-ideal-customer-profile/ Full video: https://youtu.be/7dsouVBpYr8    
6/4/202123 minutes, 13 seconds
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SaaStr 456: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings with ServiceNow, Palantir, and Snowflake

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from ServiceNow, Palantir, and Snowflake.  Video and episode notes: https://www.saastr.com/5-interesting-learnings-with-servicenow-palantir-and-snowflake/  
6/2/202129 minutes, 25 seconds
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SaaStr 455: Building to $100M with Duo Security with Jeff Wiss, Head of Marketing, and Lisa Paul, VP of Customer Success

This dynamic duo from Duo Security share best practices on how they transformed the go-to-market motion by simplifying the customer experience to help build Duo Security to $100M ARR.
5/28/202123 minutes, 3 seconds
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SaaStr 454: Auth0 CPO Shiven Ramji on What To Expect From a Great VP+ of Product

The VP of Product is a critical hire to drive the product strategy, road-mapping, and execution across the organization. Shiven Ramji, the Chief Product Officer at Auth0, has dedicated years to being a VP, Product himself and has hired and mentored others into this role. In this session, he will share tips on what to look for and expect out of a great VP+ of Product.   Full video: https://youtu.be/9sT5wp_HUvo Episode notes: https://www.saastr.com/saastr-podcast-454-and-video-what-to-expect-from-a-great-vp-of-product/    
5/24/202124 minutes, 20 seconds
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SaaStr 453: Harness CEO and Co-Founder Jyoti Bansal on Building a Second Unicorn, Lessons Learned the Next Time Around

Serial entrepreneur Jyoti Bansal founded AppDynamics, a company sold to Cisco in 2017 for $3.7 billion but didn't stop there. He went on to launch Harness which gained Unicorn status this year. Hear from Jyoti about the lessons he's learned from building not one but two unicorn companies. Full video: https://youtu.be/LMAxG-ddDkU Episode notes: https://www.saastr.com/harness-founder-jyoti-bansal-on-building-a-second-unicorn/  
5/12/202124 minutes, 37 seconds
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SaaStr 452: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from Squarespace at $700M ARR

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Squarespace at $700M ARR.   Video + blog post: https://www.saastr.com/5-interesting-learnings-from-squarespace-at-700000000-in-arr/  
5/7/202119 minutes, 3 seconds
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SaaStr 451: Gorgias.io CEO Romain Lapeyre and Growth Ops Manager, Axelle Heems, Share How Leveraging Partnerships Can 2x Your Growth

Partnerships can fuel company growth. Co-founder and CEO of Gorgias.io, Romaine Lapeyre, and Axelle Heems, Growth Ops Manager at Gorgias will share how they built a partnership program that powered incredible growth for Gorgias. Video + blog post: https://www.saastr.com/how-leveraging-partnerships-can-double-your-saas-growth/  
5/6/202122 minutes, 31 seconds
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SaaStr 450: Skilljar CEO Sandi Lin on How to Hire Your First CRO

Sandi Lin, CEO of Skilljar, shares how she successfully hired her first CRO. Then we will take an inside-out view and hear from Kathy Lord, CRO of Skilljar, about being the first CRO and what it really means. Video + blog post: https://www.saastr.com/how-to-hire-your-first-chief-revenue-officer/
4/30/202153 minutes, 7 seconds
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SaaStr 449: Notion CEO Ivan Zhao on Winning at Enterprise through Community Building

Two years ago, Notion was just 10 people building a product that had a few dozen diehard fans. In conversation with Hustle Crew's Abadesi Osunsade, Ivan will share how he thinks about community as one of Notion's unfair advantages, and why this has been a game-changer for the business.   Video + blog post: https://www.saastr.com/notion-saas-community-building/
4/28/202123 minutes, 46 seconds
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SaaStr 448: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from Slack at $1B

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Slack at $1B ARR. Find notes for this episode on our blog: https://www.saastr.com/5-interesting-learnings-from-slack-at-1b-in-arr/
4/25/202112 minutes, 3 seconds
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SaaStr 447: Asana Head of Experience, Beth Toland, on How to Make Customer Insights An Integral Part of Product Development

As Head of Experience Research at Asana, Beth Toland will share different ways to make customer insights a deep part of product development and strategy from ideation to delivery. Video + blog post: https://www.saastr.com/asana-product-development-strategy/
4/21/202124 minutes, 31 seconds
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SaaStr 446: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from UiPath at $600M ARR

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from UiPath at $600m in ARR.   Video + blog post: https://www.saastr.com/5-interesting-learnings-from-uipath-at-600000000-in-arr/
4/18/202118 minutes, 12 seconds
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SaaStr 445: Loom CEO Joe Thomas On How Speed & Simplicity Can Fuel Your Flywheel

In this episode of the SaaStr podcast, Joe Thomas, CEO of Loom, shares how a focus on user experience helped Loom build its flywheel and grow to 10 million users without paid marketing.   Video + blog post: https://www.saastr.com/loom-ceo-joe-thomas-on-how-speed-simplicity-can-fuel-your-flywheel/
4/14/202128 minutes, 23 seconds
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SaaStr 444: Twilio CEO, Jeff Lawson, and SaaStr CEO, Jason Lemkin, Host a Deeper Dive on How to Collaborate with Developers

Jeff Lawson, Twilio CEO and the author of  “Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century,” shares secrets on bridging the gap between your technical team and leadership team to maximize success. This episode is an excerpt of Jason and Jeff’s session from SaaStr Build. You can watch the full video here: https://youtu.be/WPvjG-44zJ4
4/9/202138 minutes, 14 seconds
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SaaStr 443: Snowflake CMO Denise Persson's Guide to Taking Your Marketing to $100M

Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company’s revenue and cement customer loyalty.   Video + blog post: https://www.saastr.com/building-your-marketing-to-100m-with-snowflake-cmo-denise-persson/
4/7/202123 minutes, 29 seconds
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SaaStr 442: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from MongoDB at $700M

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from MongoDB as they accelerate past $700M ARR.    Video + blog post: https://www.saastr.com/5-interesting-learnings-from-mongodb-at-700000000-arr/
4/2/202115 minutes, 18 seconds
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SaaStr 441: The Top 5 Mistakes Scaling with Monday.com with Co-Founders Roy Mann and Eran Zinman

Monday.com wasn't always worth billions. Its Co-Founders, Roy Mann and Eran Zinman share the top 5 things they'd repeat and the 5 they wish they'd done differently.   Video + blog post: https://www.saastr.com/top-5-dos-and-donts-of-scaling-with-monday-com/
3/31/202117 minutes, 55 seconds
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SaaStr 440: SaaStr CEO Jason Lemkin Shares 8 Ways to Motivate Your Sales Team

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 8 Ways to Motivate the Sales Team After a Rough Quarter.   Video + blog post: https://www.saastr.com/how-do-you-motivate-your-sales-team-after-a-disastrous-month/
3/26/202111 minutes, 34 seconds
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SaaStr 439: Tomasz Tunguz of Redpoint Ventures Shares the 5 Metrics You Should Track to Maximize Your Company’s Valuation

In today's SaaStr podcast, Tomasz Tunguz, Managing Director at Redpoint Ventures shares the 5 metrics and benchmarks you should track to maximize your company’s valuation.    Video + blog post: https://www.saastr.com/5-metrics-you-should-track-to-maximize-your-companys-valuation/
3/24/202122 minutes, 50 seconds
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SaaStr 438: Webflow CEO Vlad Magdalin on Building an Enduring Company, One Hard Lesson at a Time

Webflow, a no-code website builder, doubled its customer base last year, pushing the company's valuation to $2.1 billion. Webflow CEO Vlad Magdalin openly shares the struggles and triumphs they endured along the way to their success.   Video + blog post: https://www.saastr.com/webflow-ceo-vlad-magdalin-on-building-a-four-billion-dollar-company/
3/22/202127 minutes, 45 seconds
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SaaStr 437: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings on Zoom at $4B

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings about Zoom as they reach $4 billion.   Video + blog post (including full transcript): https://www.saastr.com/saastr-podcast-437-5-interesting-learnings-on-zoom-at-4b-with-saastr-ceo-jason-lemkin/
3/19/202117 minutes, 15 seconds
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SaaStr 436: The 2021 State of the Cloud with Bessemer Venture Partners

In today’s SaaStr podcast the team at Bessemer Venture Partners unveils the 2021 state of the cloud. Listen in as Byron Deeter, Elliott Robinson and Mary D’Onofrio share the latest trends and predictions for the cloud marketplace.   Video + blog post: https://www.saastr.com/state-of-the-cloud-2021-with-bessemer-venture-partners/
3/17/202143 minutes, 8 seconds
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SaaStr 435: The Future of Sales Post-Covid with Sam Blond, Chief Revenue Officer @ Brex and Jason Lemkin, CEO and Founder @ SaaStr

In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, chats with Sam Blond, Chief Revenue Officer at Brex. Together they discuss the future of SaaS sales and buying cycles in a post-covid marketplace.   Video + blog post: https://www.saastr.com/future-of-sales-post-covid-with-brex/
3/11/202125 minutes, 39 seconds
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SaaStr 434: How to Build out a Sales Organization from 0 reps to 100 in 18 months with Flock Safety

In this episode of the SaaStr podcast, Garrett Langley, CEO @ Flock Safety and Alex Latraverse, VP Growth @ Flock Safety discuss How to Build out a Sales Organization from 0 reps to ~100 in 18 months.   Video + blog post: https://www.saastr.com/building-a-sales-organization-from-0-to-100-with-flock-safety/
3/5/202136 minutes, 22 seconds
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SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense

Is your marketing team struggling to deliver the right kind of prospects and accounts that actually convert into revenue for your company? In this episode of the SaaStr Podcast, Latane Conant, CMO at 6Sense shared her 6 steps for building marketing campaigns that deliver pipeline and revenue.  This episode is an excerpt of Latané’s session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/UW9fl1Z6Jac Transcript: https://www.saastr.com/saastr-podcast-433-with-6sense-cmo-latane-conant-what-it-really-takes-to-have-your-marketing-team-deliver-pipeline-and-revenue/   Is getting compliant with a SOC 2 report on your company's 2021 roadmap? Vanta automates the tedious and time-consuming process of collecting evidence for an audit. So you can get focused on growing your business. On average Vanta customers are SOC 2 compliant in just two to four weeks compared to three to five months without Vanta, learn more and redeem a $1,000 off coupon at Vanta.com/SaaStr.
3/4/202127 minutes, 29 seconds
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SaaStr 432: 5 Interesting Learnings from Wix at $1B in ARR with SaaStr CEO and Founder, Jason Lemkin

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings about Wix as they cross $1 billion ARR.   Video + blog post: https://www.saastr.com/5-interesting-learnings-from-wix-at-1-billion-in-arr/
2/26/202110 minutes, 54 seconds
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SaaStr 431: The Playbook to Boosting Net Retention Quickly with Tim Kopp, CEO and Executive Chairman @ Terminus

Want to accelerate your SaaS growth? Start by prioritizing your Net Revenue Retention (NRR). In this episode of the SaaStr podcast, Tim Kopp, the CEO of Terminus, shares his playbook for boosting net retention to fuel your business growth.   Video + blog post: https://www.saastr.com/the-playbook-to-boosting-net-retention-quickly-with-terminus/
2/25/202123 minutes, 37 seconds
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SaaStr 430: The Secrets to $1B ARR and 100,000 Happy Customers with Brian Halligan, CEO and Co-Founder @ HubSpot, and Jason Lemkin, CEO and Founder @ SaaStr

In today’s SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin catches up with Brian Halligan, CEO and Co-founder of HubSpot. Together they discuss: why partners are a moat, why HubSpot avoided going more enterprise, building vs. buying, and building an eco-system.    Video + blog post: https://www.saastr.com/brian-halligan-ceo-and-co-founder-at-hubspot-the-secrets-to-1b-arr-and-beyond/
2/19/202138 minutes, 43 seconds
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SaaStr 429: The Current State of SaaS Companies, Subscriptions, and Retention in 2021 with Patrick Campbell, Founder & CEO @ ProfitWell

In this episode, ProfitWell Founder & CEO Patrick Campbell shares benchmarks from over 23,000 companies and offers a helpful framework to re-evaluate your retention strategy and increase your CLV (Customer Lifetime Value) between 10 and 60%. This episode is an excerpt of Patrick’s session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/-hybaFIV964 Transcript: https://www.saastr.com/saastr-podcast-429-with-profitwell-founder-ceo-patrick-campbell-the-current-state-of-saas-companies-subscriptions-and-retention-in-2021/   If your startup doesn't have a SOC 2, you can't close major customers, it's that simple. Vanta integrates with the tools you already use, from cloud providers to task trackers, to automate the complex, time-consuming and expensive process of preparing for a SOC 2 audit, so you can focus less on compliance and more on growing your business. Learn more and unlock a $1,000 off coupon at Vanta at vanta.com/saastr.  
2/18/202127 minutes, 2 seconds
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SaaStr 428: How to Execute a Winning Self-Service Strategy with Naomi Rozenfeld, VP of Revenue @ Wix Answers, and Amelia Ibarra, SVP & GM @ SaaStr 

In today's SaaStr insider episode, SaaStr SVP and GM, Amelia Ibarra sits down with Naomi Rozenfeld, VP of Revenue @ Wix Answers. Together they discuss how to execute a winning self-service strategy, including when to launch, cross-functional implications, and how to find the right balance between self-service and customer support. Video + blog post: https://www.saastr.com/how-to-execute-a-winning-self-service-strategy-with-wix-answers/
2/12/202144 minutes, 15 seconds
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SaaStr 427: How to Build a Great Intern Program with Farhan Thawar, VP Engineering @ Shopify

Internships have sparked millions of successful careers, and they can be a valuable talent pool from which companies can eventually hire full-time employees. But it’s critical to build your internship program the right way. Farhan Thawar, the VP of Engineering at Shopify, has dedicated years to perfecting his internship program and shares his insider tips for launching a successful initiative of your own.   Video + blog post: https://www.saastr.com/how-to-build-a-great-intern-program-from-scratch-with-shopify/
2/11/202125 minutes, 13 seconds
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SaaStr 426: How to Market at Mass Scale, with Harry Stebbings and Ryan Bonnici, CMO @ Whereby

In today's SaaStr insider episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Together, they cover how to hire marketers at scale and how to use marketing to set your brand above the rest. Video and blog post: https://www.saastr.com/how-to-market-at-mass-scale-with-whereby/
2/8/202139 minutes, 12 seconds
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SaaStr 425: 5 Interesting Learnings from Atlassian at $2B in ARR with SaaStr CEO and Founder, Jason Lemkin

Atlassian has always done things a bit differently.  With a relatively small sales team and a huge investment in R&D since inception, Atlassian is proof that you can build a decacorn from anywhere. Listen in to the 5 Interesting learnings we can take away from Atlassian at $2B in ARR. Video and blog post: https://www.saastr.com/5-interesting-learnings-from-atlassian-at-2b-in-arr/
2/5/202118 minutes, 12 seconds
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SaaStr 424: How To Raise Your Next Round. What It Takes to Really Raise Capital in 2021 with Christoph Janz, Co-Founder and Partner @ Point Nine Capital

Each year, Point 9 Capital surveys founders and investors to explore what it takes to raise capital for SaaS companies. In this episode, Christoph Janz, a Founding Partner at Point 9 Capital, gives his data-backed insight into what investors are looking for in the year ahead.  Video and blog post: https://www.saastr.com/what-it-takes-to-really-raise-capital-in-2021/
2/4/202126 minutes, 47 seconds
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SaaStr 423: The Misunderstanding of Enterprise Marketing and What it Really Takes to Scale with Menaka Shroff, Director of Marketing @ Google 

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this episode, Menaka Shroff, the Director of Global Marketing at Google, shares her observations of the misunderstandings she has seen during her career and how to avoid them. Video and blog post: https://www.saastr.com/7-common-enterprise-marketing-mistakes/
2/1/202121 minutes, 53 seconds
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SaaStr 422: The Twists and Turns Along the Way to Building a Unicorn with SalesLoft CEO, Kyle Porter, and SaaStr CEO and Founder, Jason Lemkin

After a newly minted $1.1B valuation, Kyle Porter, CEO of SalesLoft, sits down with SaaStr CEO and Founder, Jason Lemkin to talk about the twists and turns along the way to building SalesLoft into the Unicorn it is today. From completely pivoting the product early on, to becoming an essential software tool for inside sales reps -- learn how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today's changing market.  Video and blog post: https://www.saastr.com/salesloft-unicorn-valuation-story/
1/29/202156 minutes, 26 seconds
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SaaStr 421: 11 tips to Build Stronger Relationships with Customers with Jason Lemkin, CEO @ SaaStr

One of the easiest ways to consistently grow revenue is to make your customers happier. They buy more and churn less when you do. Here are 11 actionable steps and tips that always work in SaaS companies to drive NPS and happiness up from SaaStr CEO & Founder Jason Lemkin.  Video and blog post: https://www.saastr.com/how-do-you-build-strong-relationships-with-customers/
1/22/202116 minutes, 41 seconds
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SaaStr 420: Mastering the Art and Science of Product-Led Growth with Mickey Alon, Founder, and CTO @ Gainsight PX and Ciara Peter, VP, Product @ Gainsight

Product-led growth is a disruptive go-to-market strategy adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio, and Shopify. Drawing on his personal experience building innovative SaaS products, Mickey Alon, the creator of Gainsight PX, and Ciara Peter, VP Product at Gainsight, will cover the principles of Product-led growth strategy, how to build a product growth team, and how product teams can apply this strategy as part of their 2021 roadmap.   Video and blog post: https://www.saastr.com/mastering-the-art-and-science-of-product-led-growth-with-gainsight/
1/21/202126 minutes, 3 seconds
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SaaStr 419: How To Collaborate, Manage & Work with Developers with Jeff Lawson, CEO and Co-Founder @ Twilio and Jason Lemkin, CEO @ SaaStr

At his core, Jeff Lawson is a software developer first, and a CEO second. He knows both sides of the executive & engineering equation intimately. He gets what goes on in a developer's brain and the detailed process of building software, but he understands that businesses are motivated to move quickly. And in turn, developers need to adapt. An all-time SaaStr fan-favorite, Jeff recently chatted with SaaStr CEO Jason Lemkin to discuss his thoughts on collaborating, managing, and working with developers. Video and blog post: https://www.saastr.com/how-to-collaborate-manage-and-work-with-developers-featuring-jeff-lawson-twilio/
1/15/202153 minutes, 19 seconds
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SaaStr 418: 10 Rules for Defining Churn with Andrea Webb, SVP of Customer Success & Retention @ Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations @ ForgeRock

Reducing churn in SaaS, along with increasing new ARR is the backbone to growing your business. In this guide, Andrea Webb, the SVP of Customer Success & Retention at Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations at ForgeRock, share their tips for understanding and combating churn.    Video and blog post: https://www.saastr.com/10-rules-for-defining-churn-with-forgerock-and-solarwinds/
1/14/202125 minutes, 55 seconds
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SaaStr 417: How Sales and Product Really Should Work Together with Javier Molina, VP, Corporate Sales, Americas @ MongoDB and Sahir Azam, Chief Product Officer @ MongoDB

In this episode, Sahir Azam, Chief Product Officer at MongoDB, and Javier Molina, SVP at MongoDB, share their journey to increasing company revenue through their cohesive sales and product relationship. When sales and product work together, amazing things happen.   Video and blog post: https://www.saastr.com/how-sales-and-product-really-should-work-together-with-javier-molina-vp-corporate-sales-americas-mongodb-and-sahir-azam-chief-product-officer-mongodb/
1/8/202154 minutes, 45 seconds
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SaaStr 416: The Secret Sauce for Scaling to $1B with Sharon Prosser, VP, Global SMB GTM and Business Development @ Zendesk, and Astha Malik, VP, GTM Strategy, Planning and Enablement @ Zendesk

As your company grows, so does the focus on enterprise deals. Learn from Zendesk senior management about how to balance your needs and organization’s focus on enterprise wins to reach $1B in revenue without ever forgetting the importance of catering to your original customer base and extending those learnings into new market segments.   Video and blog post: https://www.saastr.com/the-secret-sauce-to-scaling-to-1b-with-zendesk/
1/7/202121 minutes, 52 seconds
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SaaStr 415: Fighting Churn with Data featuring, Carl Gold, Chief Data Scientist @ Zuora 

Customer churn is the bane of online businesses, and data can help you understand the causes of churn and take action to reduce it. In this podcast, you'll discover powerful customer metrics that help your entire organization.  Video and blog post: https://www.saastr.com/fighting-churn-with-data-in-saas/ Sponsors: GuideCX is a client onboarding and project management platform that helps you invite, guide, and engage internal and customer teams in a transparent way that delivers value faster. (Pause) You can start a free fourteen-day GuideCX trial today or take a virtual tour at GuideCX.com. SaaSMQL helps high-ticket SaaS startups generate opportunities and recurring revenue from target accounts. Their Account-Based Marketing approach has proven to be effective at engaging decision-makers from Fortune one thousand companies. SaaSMQL’s clients include Intellimize, Side, Travelbank, Alphonso, Alloy.ai, and many more. Book your intro call at SaaSMQL.com/SaaStr.
1/1/202145 minutes, 12 seconds
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SaaStr 414: How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond with Snowflake, CrowdStrike, Sumo Logic, and Sapphire Ventures

To help revenue and sales leaders navigate and identify ways to leverage cloud marketplaces, join Sapphire Ventures, Snowflake, Sumo Logic, and Crowdstrike to understand: How to successfully sell enterprise software through the major cloud marketplaces, what investments and alignment you need at your company need to be successful transacting on cloud marketplaces, and how to cultivate and enable a successful co-sell relationship with cloud marketplaces.   Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike Jabari Norton, VP WW Partner and Alliances, Sumo Logic Rico Mallozzi, Sr. Director of GTM Ops, Sapphire Ventures   This episode is an excerpt from a session at SaaStr Scale. You can view the full video here: https://youtu.be/k4KEth7sNzw Transcript: https://www.saastr.com/saastr-podcast-414-how-to-leverage-the-cloud-giants-to-scale-to-100-million-arr-and-beyond/ Visit Dell.com/SaaStr for exclusive savings on Dell products and more information about the Dell for entrepreneurs program. Everything from Dell financial services to Dell rewards, Dell for Entrepreneurs wants to help your business run smarter through technology. Bandwidth makes it easy to add enterprise-grade voice calling, text messaging, and emergency calling to your platform all backed by the power of a fully owned and operated tier-one carrier network that gives you direct to carrier pricing with better quality, control, and insights that other API providers can't. See why the biggest brands in the world rely on bandwidth and sign up for a free trial at bandwidth.com/SaaStr.
12/31/202025 minutes, 50 seconds
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SaaStr 413: How to Build a Unicorn in 8 Simple Steps with Auren Hoffman, CEO @ SafeGraph

Join four-time Founder and CEO Auren Hoffman as he breaks down how businesses can become the right model for explosive growth, emulate their strategy, and join the path to Unicorn potential in eight simple, hand-made steps. This episode is an excerpt of Auren’s session at SaaStr Scale. You can view the full video here: https://youtu.be/d6tnt2a12ZY Transcript: https://www.saastr.com/saastr-podcast-413-with-safegraph-ceo-auren-hoffman-how-to-build-a-unicorn-in-8-simple-steps/ If you don't have a SOC 2 report, you aren't going to be able to sell to major customers. Secureframe helps startups get and maintain SOC 2 compliance in as little as two weeks. Join companies like Stream, Hasura, Benepass, and unlock more sales with Secureframe. SaaStr listeners get 10% off at secureframe.com/SaaStr.
12/29/202051 minutes, 50 seconds
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SaaStr 412: The Secrets to Turbocharging Sales in 2021 with Keyfactor, Checkout.com, Contentstack, and Insight Partners

2020 has been a wild ride, but Sales teams are still expected to deliver. Hear from 3 companies on how they delivered in a year riddled with challenges, and what those battle scars have taught them as they plan to turbocharge their sales in 2021. Walk away from this episode with the tactics and tips you and your Sales team need for the upcoming year. Pablo Dominguez, Operating Partner, Insight Partners Ellen Kindley, Chief Transformation Officer, Keyfactor Brooke Treseder, SVP, Revenue Operations, Checkout.com Gordana Vuckovic, EVP Global Sales & Partnerships, Contentstack   Video and blog post: https://www.saastr.com/the-secrets-to-turbo-charging-sales-in-2021/