You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.  Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.  Hit play during your bathroom break, Marketing Bestie.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer.  Let’s get into it. 00:32 Rethinking Employee Performance 02:30 Secrets to Hiring Great Talent 16:28 The Role of Executive Assistants 20:50 Delegating Access and Security 23:26 Changing Mindsets on International Hiring 25:17 Finding Specialized Roles 26:02 Effective Hiring Strategies 30:31 Hiring Philosophy: Focus on Strengths Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years… So let’s hear him out. 02:24 The Concept of Edutainment in Marketing 05:03 Creating Engaging Fictional Content  11:57 B2B Marketing Done Right 17:04 The Importance of Serialized Content 33:20 Final Thoughts and Takeaways Follow Ian: LinkedIn: https://www.linkedin.com/in/ianfaison/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency. How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond. Yeah. Tune in to find out what that’s about.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.   So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?    Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.    Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.    If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!   00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips. This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand? Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’re a B2B Marketer? Cool. This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you). We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.  00:00 Introduction and Guest Welcome 00:17 Nicole's Journey into Marketing 02:06 Building Ollie's Brand Identity 06:04 Balancing Brand and Performance Marketing 12:46 Ollie's Ice Cream Collaboration with Van Leeuwen 23:14 Challenges in Building a Brand   Follow Nicole: LinkedIn: https://www.linkedin.com/in/nicolemangino/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are no more original ideas. But don’t let that stop you from creating new content. Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas. Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand. What else is on my list? Just push play to find out!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Creating your personal brand isn’t as hard as you might think.   Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think.   In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think.   Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉     Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

He’s one of the mad geniuses behind YouTube’s viral “Hot Ones” series. Meet Moksha Fitzgibbons, President of Complex NTWRK and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. Why has NTWRK become the go-to platform for discovering new talent and engaging with Millennial and Gen Z audiences? Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.   00:00:02 - Developing Passionate Media Shows with Moksha 00:08:52 - Designing Viral Vertical Video Content 00:14:13 - Focus on Marketing to Millennials and Gen Z 00:18:28 - AI Partnership with Dodge: Creative Brilliance 00:29:17 - Protecting Consumer Relationships in Marketing   Follow Moksha: LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark? Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed. Tune in now! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If no one’s left a review on your product, will anyone be there to buy it? Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you? Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage? NGL, but… these tips might actually surprise you!   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of your social media being a ghost town? Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials. What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality. Get ready to level up your social media game.   00:00:07 A No-BS Marketing Podcast 00:01:48 From Intern to Marketing Millennials Frontman 00:04:32 Why Memes Are Great for Branding 00:08:16 How to Make Memes 00:09:54 The Millennial Mindset 00:14:43 How To Manage Multiple Social Media Accounts 00:23:41 How to Write Content Well (For Gen Zers) 00:28:49 A Marketing Hill to Die On   Follow Aidan: Twitter: https://www.twitter.com/branniganaidan LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro.   00:00:36 - Transitioning from Tech to Marketing 00:01:43 - Focusing on Quality Email Lists 00:07:20 - Ensuring Valid Emails for Marketing 00:12:41 - Email Marketing: Best Practices Unveiled 00:17:46 - Email Deliverability: The Good and Bad 00:24:52 - Scaling Email Lists for Marketing 00:29:07 - Predicting the Future of Email 00:34:16 - Focus on Quality in Email Marketing   Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-minick/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something positive. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages. Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds.   00:01:50 - Importance of Data and A/B Testing 00:03:37 - Focus on Customer Conversion Counts 00:05:50 - Optimize Landing Pages with A/B Testing 00:09:08 - Testing and Openness is Key for Marketers 00:12:47 - Using A/B Testing for Conversion Optimization 00:16:07 - Optimizing Landing Pages for Marketing Success 00:18:20 - Test Marketing Funnel for Best Results 00:23:33 - Document Every Marketing Test Hypothesis 00:30:49 - Marketing to People, Not Businesses   Follow Alex: LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers. How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral? Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.   00:02:24 - Struggles with Name Lead to Viral Campaign 00:10:16 - Video Planning: Quality vs. Views 00:12:42 - How to Make Content Go Viral 00:15:12 - Social Teams Need Dedicated Content Creators 00:19:00 - Rebranding Success: From Mixoloshe to SMASHD 00:24:12 - Full Funnel Campaign Drives Website Traffic 00:28:20 - Adaptive Mindset is the Key for Marketers 00:32:25 - Rebranding Journey: Building the Brand 00:36:25 - Harnessing the Power of Organic Social 00:37:57 - Celebrity Brands Face Challenges 00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow SMASHD: Instagram: https://www.instagram.com/thebestmarketingstrategyever/ Website: https://smashd.com/   Follow Mike: LinkedIn: https://www.linkedin.com/in/chambers-mike/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Get in the Goldilocks Zone.   When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule?   Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say?   Let’s just say the answer may surprise you…   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships. Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.   00:01:53 - Creating High-Performance Podcasts for Partnerships 00:06:16 - UK Sees Massive Growth in Podcast Consumption 00:09:51 - Brands Utilizing Podcasts for Advertising 00:15:46 - Podcasting Boosts Client Consideration and Awareness 00:17:42 - Promote Podcasts Across Various Channels 00:22:30 - Podcast Talent: Engaging and Relatable 00:24:36 - Balancing Ads and Content in Podcasts 00:27:40 - Qualities for Successful Podcast Partnerships 00:30:55 - Questions to Ask Before Podcast Sponsorship 00:32:25 - Podcasting: The Best Medium Out   Follow George: LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk Podcast: https://www.thehighperformancepodcast.com/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?   00:00:27 - Falling into SEO by Accident 00:03:01 - Rise of Reddit and Quora 00:05:09 - Investing in Reddit for SEO 00:06:25 - Reddit's Success and Affiliate Marketing 00:07:58 - SEO Strategies to Compete Online 00:11:31 - TikTok Trends Challenge Google Search 00:16:34 - SEO Faces Threat from AI 00:19:27 - AI as a Tool for Writers 00:28:34 - Identify Top Traffic Sources for Impact 00:31:12 - Future of SEO Beyond Google   Follow Abby: LinkedIn: https://www.linkedin.com/in/abby-gleason/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redmond reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true. Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level.   00:01:13 - Components of a Successful Brand Strategy 00:06:36 - Building Community Through Consistent Brand Messaging 00:12:07 - Positioning Your Product for Success 00:16:41 - Crafting a Go-To-Market Strategy 00:18:04 - Organic First, Then Amplify with Paid 00:23:01 - Aligning Personal and Corporate Brand 00:25:23 - Personal Brands vs. Creators 00:26:55 - Emotionally Intelligent Brands Succeed in Marketing   Follow Kara: LinkedIn: https://www.linkedin.com/in/kararedman/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips!   Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s complicated, ok?   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market. Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts.    00:00:02 - Discovering the Rhythm of Marketing 00:03:27 - Sustaining Brands in the Routine Economy 00:08:03 - Diversifying Products for Growth 00:11:28 - Creating a Category for Success 00:15:59 - Product Positioning Over Category Creation 00:28:50 - Leveraging Existing Arsenal for Subscriptions 00:30:46 - Crafting a Unique Brand Story 00:38:08 - Elevate Buyer to Drive Revenue 00:41:13 - Hire a Product Marketer First   Follow Jen: LinkedIn: https://linkedin.com/in/jen-l-gray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

 How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.   00:00:06 - Brand Evolution: Chili Piper's Journey 00:01:03 - Building Engaging Products at Chili Piper 00:09:21 - Building a Strong Brand with the Right Team 00:13:57 - Leverage Expertise for Boosting Sales 00:16:13 - Creating a Positive Internal Culture 00:19:55 - Investing in Social Media Pays Off 00:28:49 - Efficiency in SaaS Brands Scrutinized 00:33:30 - Loneliness in Marketing: A Common Challenge 00:38:29 - Alina's LinkedIn Marketing Insights   Follow Alina: LinkedIn: https://www.linkedin.com/in/alinav/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run. Just remember, there’s no better day to start owning your brand than today.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand.  In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to get those DMs seen by the experts.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns? Tune in now.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level. 00:00:23 - Revenue Growth 00:02:09 - Apollo's Growth Strategy 00:09:26 - Nail Down Your Messaging and Format 00:12:39 - Importance of Testing Channel Formats 00:15:28 - Creating Successful Short Form Videos 00:18:52 - Competing for the Same Audience 00:20:32 - For Narrow Audiences, Build Targeted Lists 00:22:56 - Integrating Sales for Revenue Success 00:31:43 - Budgeting Tip: Limit Paid Search 00:35:08 - Key Metrics for Campaign Success 00:40:38 - Importance of Demand Creation in Marketing Follow Liz: LinkedIn: https://linkedin.com/in/elizabeth-spektor/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform. If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination. Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips.  Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be. Seriously— you don’t can’t afford to miss these next-level tips.   Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Newsletter: https://gotomillions.co/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure. Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok. Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.  Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:00:02 - Gen Z and Millennials Collide in Marketing Podcast 00:00:45 - Gen Z vs. Millennial Marketing Debate 00:05:09 - Revolutionizing Commerce with TikTok Shop 00:15:40 - Trust Factor in Affiliate Marketing 00:23:49 - Leveraging Influencers for TikTok Success 00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop 00:34:03 - The Impact of Brand Guidelines 00:41:31 - LinkedIn and TikTok Strategy Guide   Follow Jake: LinkedIn: https://www.linkedin.com/in/trndsttr/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

To: You From: [email protected] Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…   Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates.  It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.   00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets. Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers? Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success. Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts? Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence. 00:01:39 - Investing in Marketing to Grow a Fitness Community 00:09:39 - Maintaining Consistent Branding in Franchises 00:16:36 - Improving Marketing for a Great Product 00:25:47 - Immersing Franchisees in Studio Building 00:29:46 - Focusing on KPIs 00:36:42 - Revolutionizing Health and Wellness Training Learn More About F45: Website: https://f45training.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines.  In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?  Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email.  With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners.  Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?   Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It seems like anyone and their mom can be an online voice of authority these days.  How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.  Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.  The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.  Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.  00:01:35 - Resurgence of Events in Marketing 00:07:46 - Trade Show Marketers Embrace Community-Building 00:13:10 - Creating Successful Events: Tips and Strategies 00:18:56 - Filter for Planning Successful Events 00:22:27 - Best Practices for Hosting Engaging Events 00:25:42 - Innovating Content for Engaging Events 00:28:48 - Choose Wisely: Marketing Battles Ahead 00:29:54 - Maximize Event Traffic for Success 00:35:19 - Measuring Impact of Events for Brands 00:38:39 - How to Maximize Event Spending 00:43:31 - Live Events Trump Pre-recorded Videos Follow Julius:  Website: https://juliussolaris.com LinkedIn: https://www.linkedin.com/in/juliussolaris Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

🤔 To open with an emoji or not to open with an emoji… that is the question.  Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?  You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.  How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.   00:01:34 - Maximizing Social Media and PR 00:02:48 - Combining Tactics for Success 00:07:17 - Creator's Guide to PR Outlets 00:09:09 - Scaling Social Presence: Strategy Tips 00:11:15 - Focus on Revenue Growth Strategies 00:14:02 - Social Media Do's and Don'ts 00:20:24 - Aligning Brand with Trend Tracking 00:21:39 - Building Strong Brand Partnerships for Success 00:25:03 - Crafting a Successful Social Media Strategy 00:26:33 - Data as Compass, Not a Map   Follow Milou: LinkedIn: https://www.linkedin.com/in/miloupietersz/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unlock the power of creators for your B2B brand.  Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.  How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.  Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.   00:03:17 - Utilizing Creators in Marketing Strategies 00:09:34 - Testing Partnerships with Content Creators 00:18:19 - Building Personal Brands Within Companies 00:27:23 - Overcoming Consistency Challenges in Starting 00:31:13 - Take Ownership of Data for Revenue Growth 00:38:18 - Find Darek on LinkedIn! Stay Connected   Learn More About ConvertKit:  Website: https://convertkit.com   Follow Derrick:  LinkedIn: https://www.linkedin.com/in/derrickhicks/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom?  Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

To: [email protected] From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽   Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper.    Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?  Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?  Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more. Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.    00:02:04 - Unleashing Your Marketing Superpowers for Success 00:05:23 - The Power of Polarization in Branding 00:09:06 - Start Building Your Business Early 00:16:03 - Rapid Rise: Brands and Influencers 00:17:51 - Growing a Podcast Audience Consistently 00:24:14 - Early Podcasting Yields Huge Networking Benefits 00:29:36 - Building Community Through Organic Engagement 00:30:55 - Crafting a Unique Unifying Belief 00:32:03 - Harnessing the Power of Organic Marketing   Follow Jon: Website: https://jondavids.com/marketingsuperpowerspro/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?  Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.  Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?  Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If he’s wearing boat shoes to a yacht party… à la poubelle.  If he’s making marketing videos without a sense of humor… à la poubelle.  Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?  Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?  Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.  Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Why isn’t there a webinar about how to market a better webinar?  Seems like a missed opportunity, no?  Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?    00:01:40 - Increase Webinar Attendance with FOMO 00:07:28 - Creating a Consistent Webinar Series for Engagement 00:00:56 - How to Revamp Your Webinar Promotions for Success 00:02:01 - Leveraging Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?   Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.   Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.  This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.  Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance.  Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY?  Hint: It always comes down to networking (sorry, introverts).    00:00:56 - How to Revamp Your Webinar Promotion for Success 00:02:01 - Leverage Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What’s got Karen caught in a Target tizzy of absolute madness?  Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company. How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?  Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…     Wistia is every marketer’s best-kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do you need a fractional chief marketing officer?  But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.  How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?  And stay tuned as John shares his top strategies for building a cohesive marketing plan. You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:02:10 - Advantages of Hiring a Fractional CMO 00:07:44 - Marketing Help for Small Businesses 00:09:30 - Becoming a Fractional CMO Requirements 00:11:10 - Fractional CMO Model Enhances Marketing 00:17:01 - Optimal Marketing Budget for Growing Companies 00:20:10 - Small Businesses Benefit from Fractional CMO 00:22:42 - Understanding the Evolution of Consumer Behavior   Read “Duct Tape Marketing” here.   Follow John: LinkedIn: https://www.linkedin.com/in/ducttapemarketing Website: https://ducttapemarketing.com   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.  Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform? Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.” Build trust, connect with your audience, and elevate your brand. Wistia is every marketer’s best kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials   00:00:42 - How Online Video Changed Everything 00:02:44 - B2B Companies and Video Marketing 00:03:46 - Businesses Increasing Video Marketing Efforts 00:09:51 - The Rise of Video Marketing 00:18:22 - Creating Engaging Long-Form Video Content 00:28:01 - Video Production Tips for B2B Marketing 00:37:00 - Creating and Marketing Successful Videos 00:39:22 - Brand Impact on B2B Marketing   Learn More About Wistia:  Website: https://wistia.com   Follow Chris: LinkedIn: https://www.linkedin.com/in/cjsavage/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek frie

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about?  Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world? Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles.  How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy?  Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices. Don’t miss out.   Wistia is every marketer’s best-kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.  Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.   00:00:41 - Client-Side Founder's Journey into Marketing 00:03:59 - Surround Buyers with Trusted Influencers 00:05:43 - Partnering with Trusted Voices 00:08:25 - Top Marketing Channels for B2B 00:14:33 - Buyer Relevancy Trumps Review Scores 00:17:40 - HubSpot's Journey to $100 Million 00:23:06 - Building a Successful Partner Program 00:30:13 - Leverage Your Network for Intros 00:30:53 - Simplify Marketing Collaboration for Success 00:36:42 - Under-Invested Channels: The Key to Success 00:40:03 - The Future of Marketing: Events 00:44:02 - Millennials at Near Bound Summit 00:44:52 - Establishing Thought Leadership in Marketing   Learn More About Nearbound: Website: https://nearbound.com   Follow Jared:  LinkedIn: https://www.linkedin.com/in/jaredfuller/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?  Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.  Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.    Wistia is every marketer’s best kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials   00:00:04 - Rising Customer Acquisition Costs Explained 00:02:31 - Efficiency in Marketing Amid Rising Costs 00:05:32 - Best Customer Acquisition Strategies Today 00:11:56 - Ways to Retain Customer Loyalty 00:12:35 - Elevate Customer Service in Marketing 00:19:32 - Start Collecting First-Party Data Now 00:27:48 - Common Mistakes in Influencer Marketing 00:34:24 - Avoid Out-of-Home Ads for Small Brands   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.  That’s right. DEAD.  Is the movie trying to kill you in some sick real-life “Saw” game?  Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed. Why? But also…. WHY? Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN???  Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now.    Wistia is every marketer’s best-kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design. We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content. Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers? Don't miss this fascinating conversation on the intersection of AI and creativity.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:00:02 - Russ Perry Talks Marketing and Design 00:03:45 - AI's Impact on Creatives and Designers 00:10:52 - Importance of Understanding Digital Advertising 00:16:30 - Enhancing Creativity with AI Integration 00:21:58 - Human Designers Remain Essential in Evolving Industry 00:28:59 - Designing for Your Client's Client 00:35:38 - Let the Market Decide Your Audience 00:38:08 - Listen to Content Creators for Marketing Success   Follow Russ:  LInkedIn: https://www.linkedin.com/in/russperry/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com          

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?  Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity? Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.  London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.  Don’t miss out on this conversation with one of social media’s biggest personalities. 00:00:37 - Navigating Between Influencer and Traditional Marketing 00:05:36 - Influencer Marketing: Scam or Success? 00:12:00 - Revolutionizing Influencer Marketing Strategies 00:15:28 - Brands Seek High-Quality Influencer Content 00:22:34 - Understanding Influencer Marketing Beyond Affiliates 00:26:29 - Doubling Down on High-Quality Content 00:30:38 - Focus on Audience and Product 00:37:27 - Maximize Your Influence: Social Media Strategy 00:39:02 - Marketing Hill Follow London:  TikTok: https://www.tiktok.com/@londonlaz?lang=en Instagram: https://www.instagram.com/londonlaz/ LinkedIn: https://www.linkedin.com/in/londonlazerson/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.  Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.  How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?  Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.   00:00:01 - Reimagining Ear Piercing with Studs 00:02:12 - Drive Business with Organic Marketing 00:05:29 - Choosing Store Locations for Maximum Impact 00:12:02 - Why People Choose Studs for Piercings 00:15:58 - Creating Content to Understand Ear Piercing 00:21:23 - Balancing E-commerce and Retail Strategies 00:30:08 - The Power of Strategic PR 00:31:35 - Shift in Consumer Reading Habits 00:34:43 - Find Daniel on LinkedIn Easily   Learn More About Studs:  Website: https://studs.com   Follow Lisa: LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle.  Who is he? Why, the most interesting man in the world, of course.  But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques.  What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level? We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.    Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Marketing isn’t just for customers.  Find out the best ways to hype up your company from within.  In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission.  Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you’d like to see more of? Drop me a DM! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.  00:00:01 - Hype Up Internal Marketing Efforts 00:01:30 - How Marketing Leaders Sell Ideas 00:09:36 - Engage with Podcast Hosts Directly Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey.  And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down the tools and solutions that can help marketers to better personalize their marketing efforts without compromising consumer privacy.  Tune in to hear Vibhor's perspective on performance branding and the value of building a legacy brand. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. 00:00:18 - Marketing: A Broad and Essential Function 00:04:42 - Understanding Full Funnel Marketing Strategies 00:15:49 - Optimize Marketing with Performance Branding 00:18:19 - Balance Brand Awareness in Marketing 00:28:33 - Developing a Holistic Privacy Marketing Strategy 00:36:22 - Marketing Without Compromising User Privacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Aye!  Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er. How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world?  Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has kept the myth alive and prosperous nearly 100 years after its creation. What can the myth of Nessie teach us about the differences between clickbaiting and capturing attention? And why do so many eager tourists flock to Scotland each year, knowing full well that Nessie is a hoax?  Hold on to your haggis because Aidan’s about to tell a wee, sleekit tale of Scotland’s greatest marketing gambit.    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What does it take to become a successful fashion brand in today's market?   According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.  How is Staud leveraging the creator community and organic content to drive growth? Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.     Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.  00:00:03 – Stefani’s Journey from Farm to Marketing Success 00:02:58 - Celebrity Brands Impacting Culture Positively 00:06:20 - Factors for Success in Beauty Brands 00:10:20 - Celebrity Brands Without Relying on Celebrities 00:14:24 - Utilizing Influencers to Promote Products 00:16:30 - Fashion and Beauty Industry Community Insights 00:19:23 - Launching Tastemaker Brands: Common Mistakes 00:27:11 - Building Successful Marketing Teams for Brands 00:32:05 - Think of Customers as Humans 00:35:58 - Advice for Young Marketers: Read Daily   Learn More About Staud:  Website: https://staud.clothing   Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition? Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand cycling tour around France that his magazine would be first on the scene to cover.  Aidan breaks down exactly how Geo’s killer marketing idea propelled L’Auto into 40 years of news excellence and how the Tour de France became a cultural staple for over 100+ years.  What lessons can marketers draw from Geo’s genius ploy? And what can it teach us about the necessity of owning an audience and streamlining communication?  Tune in to find out!   Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.    Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.  We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.  Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?   Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out. By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM 00:04:38 - Ingredients for a Successful Product Launch 00:12:23 - Choosing Personas for Product Launch 00:14:17 - Start with Your Launch KPI 00:15:48 - Product Launch Pricing Strategies Decoded 00:22:02 - Product Marketer's Role in Launch 00:25:31 - Prioritizing Product Launches for Success 00:29:09 - How to Align Product Management 00:30:32 - Poaching Customers: Growth Strategy Insights 00:33:46 - Standing Out in Product Launches 00:39:22 - Iterative Launch Strategy for Long-Term Success 00:44:23 - Differentiating Between a Release and a Launch 00:49:25 - Competitor Analysis: Key to Success 00:50:33 - Product Marketing: Not Just Marketing   Learn More about Ready for Launch: Listen to the Podcast: https://podcasts.apple.com/us/podcast/ready-for-launch/id1730555701 Enroll in the Course: https://maven.com/course-crew/readyforlaunch   Follow Andy:  LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Jason: LinkedIn: https://www.linkedin.com/in/oakleyjason/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard.  Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued?  Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence’ – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online. He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof.  Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.   Eager to learn more about the Cialdini methodology? Then don’t forget to check out their 100% FREE Persuasion Power Training for Marketing course.    Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises. With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more! Less repetition, more growth. Visit wix.com/studio for more information.   00:00:33 - Exploring Marketing, Human Behavior, Psychology 00:03:11 - Uncovering the Secrets of Marketing Principles 00:05:38 - Harnessing the Power of Social Proof 00:10:45 - Boost Conversions Ethically with Principles 00:16:15 - Trigger Reciprocity in Marketing Copy 00:25:20 - Harnessing Scarcity for Effective Marketing 00:29:02 - Using Behavioral Science for Marketing Success   Learn More About the Cialdini Institute:  Website: https://cialdini.com   Follow Bas:  LinkedIn: https://www.linkedin.com/in/baswouters-cmct/?originalSubdomain=nl   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth. In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doing what dudes do best—challenging each other to ridiculous contests to prove their masculinity... or in this case, their patriotism.   How did Nathan’s Famous Hot Dogs go from zero to hero with the help of a little virtue signaling and one, well-constructed white lie?  From marketing stunt to national icon, Nathan’s proves that sometimes, a little myth-making can go a long way in building brand hype. So grab a bun and join the celebration—it’s time to relish in the story behind the legend.   Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises. With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more! Less repetition, more growth. Visit wix.com/studio for more information.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower?  Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation. Can AI turn a bad writer into a great one (first of all, let’s hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.  Isn’t it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM   Follow Ross:  LinkedIn: https://www.linkedin.com/in/rosssimmonds/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does a former Twitter insider believe about the future of capturing the short-form attention span? Sorry. What was that first sentence? I was writing this on my mobile.  When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power.  Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter.  Ted shares why, no matter how hard you might try, you simply can’t resist the urge to click on clickbait (spoiler alert: it always works), how to think outside the box on the rules of content creation (which he does every day at his new venture, Neue Motion), and what a multi-channel approach can teach us about finding inspiration where you least expect it. Want to captivate your audience’s attention in 5 seconds or less? This is the episode for you.   00:00:40 - Transition from Film to Marketing Success 00:02:39 - Encouraging Innovation at Twitter's Content Strategy 00:05:51 - Biggest Lessons From Working at Twitter 00:14:52 - Capturing Attention in Social Media Video Content 00:25:03 - E-commerce's Growth in Multiple Channels 00:30:26 - Creating Engaging Twitter and Short-Form Content with Depth 00:33:19 - Understanding the Rules of Marketing 00:38:08 - Listen to Content Creators for Marketing Success   Follow Ted:  LinkedIn: https://www.linkedin.com/in/tedaharrison/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers?  Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives. If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.     00:00:40 - Entering Beauty Marketing 00:02:48 - Navigating the Career Path in Marketing 00:03:33 - Rare Beauty's In-House Marketing Strategy 00:06:36 - Destigmatizing Mental Health Through Beauty 00:12:25 - Rare Beauty Blush Goes Viral 00:14:22 - Understand Your Brand's Unique Selling Proposition 00:17:36 - Key to Successful Marketing: Point of Difference 00:20:34 - Balancing Brand Growth and Customer Ownership   Follow Katie: LinkedIn: https://www.linkedin.com/in/welchkatie/   Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years.  How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game.  But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making.  Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand? Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   00:00:46 - How I Fell into E-commerce Marketing 00:04:19 - Spreadsheets and Data Tracking 00:10:00 - Blending Amazon and Podcast Business 00:11:08 - Understanding MER: Revenue vs. Spend 00:21:57 - Prioritize Marketing with GA4 00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing 00:30:31 - Analyzing Retention Rates for Long-Term Success 00:35:48 - Test Everything: Data-Driven Marketing Strategies 00:39:14 - Connect with Jordan Narducci on LinkedIn   Follow Jordan:  LinkedIn: https://www.linkedin.com/in/jordan-narducci/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story.  Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace. Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC.  Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.   00:00:02 - The Constant Power of Storytelling 00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients 00:06:25 - Crafting Authentic Brand Stories for Trust 00:13:58 - Differentiating Midday Squares Through Storytelling 00:20:16 - Authentic Storytelling: The Key to Business Success 00:28:43 - Discover Midday Squares' Marketing Strategy   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Learn More About Mid-Day Squares:  Website: https://www.middaysquares.com   Follow Jake:  LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal?  Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach. Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns.  Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now!   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   00:00:03 - Patricia Shares Marketing Insights Podcast 00:00:17 - From Pizza to Marketing Success 00:02:33 - Navigating Audience Understanding in Cookieless Future 00:05:29 - Optimizing Forms for Targeted Content 00:11:31 - Embedding Forms for Successful Lead Generation 00:13:46 - Segment Customers for Revenue Growth 00:23:20 - Innovative Marketing Strategies Using Data 00:25:29 - Optimizing Form Experience for Websites 00:30:05 - Marketing Hill: The Power of Inclusivity 00:31:28 - Typeform Users, Let Me Know   Follow Patricia:  LinkedIn: https://www.linkedin.com/in/rollinspatricia/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Creative is great, but… If it doesn’t drive performance, what are you doing?  Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns.  And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product.  Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:22 - From Political Science to Marketing Chief 00:03:26 - Marketing's Role in Driving Business Goals 00:09:21 - Incorporating Customer Voice in Marketing 00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel 00:22:05 - Products Built for Consumers 00:27:37 - Importance of Internal Marketing Strategies 00:28:37 - Marketing Products to New Audiences 00:32:17 - Valentine's Day Campaign Planning Timeline 00:39:00 - Always Think About Marketing Performance   Check Out Therabody: Website: https://www.therabody.com   Follow John:  LinkedIn: https://www.linkedin.com/in/johnsolo/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you looking for strategies to improve your brand's storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.  Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024?  If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.   00:00:02 - Marketing Millennials Podcast: Eric's Journey 00:04:32 - Brands Seek Alternatives in Saturated Market 00:09:49 - Efficiency in Funnels Key for 2024 00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed 00:27:56 - Kanye West's Scrappy Marketing Strategy 00:34:52 - Profit-Driven Marketing Trends on Google 00:36:25 - Constantly Storytelling: Building Your Brand   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Follow Eric:  LinkedIn: https://www.linkedin.com/in/ericdyck/ Website: https://www.directtoconsumer.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing is all about one thing: relationships.  If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically.  Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level! Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   00:00:04 - Insights on Influencer Marketing from Israel 00:02:16 - Top Trends in Influencer Marketing 00:06:58 - Maximizing Success with Nano Influencers 00:10:36 - Building Strong Partnerships with Creators 00:17:26 - Choosing the Perfect Influencer Checklist 00:18:50 - The Importance of Emotional Connection in Influencer Marketing 00:33:44 - The Key to Successful Influencer Partnerships   Learn More About Artlist:  Website: https://artlist.io   Follow Dikla: LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around?  Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand.  Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape?  Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth.   00:00:02 - The Story Behind Promix Protein 00:02:25 - Scaling a Grass-Fed Protein Company 00:09:08 - Exploring Growth Levers in Marketing 00:18:18 - Lessons Learned: Marketing Strategies Evolved 00:23:31 - The Power of Simple Packaging 00:27:40 - Sustainable Growth: Diversify and Strategize 00:35:03 - The Secrets Athletes Know Now   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Learn More About Promix:  Website: https://promixnutrition.com   Follow Albert: LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You can’t think of eyewear now without the brand Warby Parker coming to mind.    But it wasn’t always that way.    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?   Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty.    Tune in to find out how Warby Parker went total beast mode to disrupt an entire industry. Dare we say… you might even look at eyewear marketing through a new lens?   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.   Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.   00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible   Follow David:  LinkedIn: https://www.linkedin.com/in/davidmalpass/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?  Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.  Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.  If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit artlist.io 00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it?  Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

People’s perspective on what great customer service looks like is shifting. So how can you keep up?  In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention.  Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexakilroy/ Follow Corey:  LinkedIn: https://www.linkedin.com/in/corey-haines/ Follow Beverly: LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/   Follow Shannon: LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaek Follow Eli: LinkedIn: https://www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam:  LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.  How?  By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science. Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured  Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for some quick and dirty marketing hacks to boost your marketing A-game?   Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on.  From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your marketing strategy.  Don’t miss out on these vital marketing hacks! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/  Follow Connor:  Twitter: https://www.twitter.com/c_gro   Follow Cody: LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/   Follow Aaron:  LinkedIn: https://www.linkedin.com/in/aaronorendorff/   Follow Katie: LinkedIn: https://www.linkedin.com/in/katiemomo/   Follow Ojiaku: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.  Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community.  To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one!    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   00:00:02 - Personal Branding Tips from Amelia Sordell 00:01:54 - The Power of Personal Branding for Executives 00:09:22 - The Importance of Building a Personal Brand 00:15:37 - The Importance of Setting Content Goals 00:22:02 - Building a Personal Brand Strategy 00:30:47 - Building a Loyal Audience with Depth 00:35:33 - Building a Community vs. Gaining Followers 00:38:34 - The Power of Depth in Content Creation 00:39:47 - The Importance of Human-Centric Marketing   Follow Amelia: LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What separates the Mad Men from the boys?  Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.  From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen?  Aidan breaks down this insane marketing ploy and discusses how you can use a similar "sawdust approach" to content marketing to ensure your distribution efforts maximize your content's reach.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If it ain’t broke, don’t fix it.  But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.  In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail of marketing, why assuming things is a marketer’s kryptonite, and why, if your sales team isn’t hitting their goals, you need to reevaluate your marketing strategy.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   Follow Chenelle:  LinkedIn: https://www.linkedin.com/in/chenellco/   Follow Tara:  LinkedIn: https://www.linkedin.com/in/taraarobertson/   Follow Connor: LinkedIn: https://www.linkedin.com/in/connor-fyfe-films/   Follow Tyler:  LinkedIn: https://www.linkedin.com/in/tyler-fyfe/   Jason Bradwell: LinkedIn: https://www.linkedin.com/in/jasonbradwell/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions.  Tune in now to improve your B2B marketing funnel. 00:00:00 - Driving Success in Marketing: Increase Leads, Improve Conversion 00:01:30 - Efficiently Funneling Leads with Audience Understanding 00:04:40 - Creating Compelling Content: The Key to Success 00:06:15 - Optimizing User Experience for Conversions 00:11:28 - Share Your Feedback on Podcast Episodes Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Struggling to create engaging B2B content that resonates with your audience?   Then maybe it’s time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.    00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips   Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think?  In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome.  Tune in to find out what the #1 key to great marketing really is. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Kasim:  LinkedIn: https://www.linkedin.com/in/kasimaslam/   Follow Pete:  LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/   Follow Sean:  LinkedIn: https://www.linkedin.com/in/seanholladay/   Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/   Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.  In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead. Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race.  Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.  And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.     00:00:04 - Expert David Discusses Community Building 00:00:27 - Building Digital Communities: A Personal Journey 00:03:16 - Defining Community in the Marketing World 00:04:38 - The Key Traits of a Successful Community 00:06:05 - The Process of Building Business Community 00:09:31 - The Power of In-Person Experiences 00:13:21 - Building and Growing a Community 00:17:54 - Qualities to Look for in a Community Manager 00:21:40 - The Power of Building Community 00:29:08 - Building Healthy Communities with Intuition 00:33:05 - Refreshing Views on Building Community   Follow David: Website: https://davidspinks.com LinkedIn: https://www.linkedin.com/in/davidspinks/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS   

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there.  Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the building blocks of making great content, you won’t want to miss out on what these next marketing all-stars have to say about content distribution.   Follow Becca: LinkedIn: https://www.linkedin.com/in/rmsherman/   Follow Sheeta: Twitter: https://twitter.com/sheetaverma Follow Cassie:  LinkedIn: www.linkedin.com/in/cassiepetrey/   Follow Ross:  LinkedIn: https://www.linkedin.com/in/rosssimmonds/overlay/background-image/   Follow Jack:  LinkedIn: https://www.linkedin.com/in/jackraines/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?  Plus, what lessons does Amazon have to teach the world about customer service?  Tune in to learn more about how these trends can impact your marketing strategies and stay ahead of the game.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level.  Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights? Tune in to find out!   00:00:01 - Innovative Marketing Strategies from Paxton Gray 00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey 00:01:43 - The Three Elements of Great Marketing 00:04:23 - Focus on Profitability, Not Revenue 00:08:36 - The Power of Profit-Driven Innovation 00:13:30 - How Marketers Can Connect with Their Audience 00:21:16 - Finding Your Marketing Edge Beyond the 9 to 5 00:23:16 - The Trick to Innovation: Research 00:31:13 - Marketers Need Business Acumen 00:34:31 - Understanding One Channel for Successful Advertising   Follow Pax:  LinkedIn: https://www.linkedin.com/in/paxtongray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices.  Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan.   Follow Rejoice:  LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead.  Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling? Tune in to hear some super controversial takes!   Follow Leslie:  LinkedIn: https://www.linkedin.com/in/leslievenetz/   Follow Adrienne:  LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/   Follow Kaylee:  LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/   Follow Cardinal: Twitter: https://www.twitter.com/CardinalMason   Follow Adam:  Twitter: https://www.twitter.com/AdamRy_n   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

 Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success. Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness!   0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us   Find Peter:  LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she’s here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart chats with your users and stakeholders are pure gold for your brand’s success and unravels the value of proprietary data. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You?   Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer.  Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guaranteed to spin your results into something truly remarkable. And don’t miss out because Kyle’s also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe   Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception?  Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what’s working and what’s not.    00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations   Follow Katelyn:  LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What marketing trends can you expect to explode in 2024?  That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. What else does he predict? Tune in as Daniel reveals his biggest marketing forecast yet—you won’t believe what else you should be prepping for!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Does the best creativity come from constraint?  Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it’s become.    And later, find out how Allbirds maintains its creative spirit even as the organization grows.  Believe us when we say you won’t wanna miss out on these elite insights from a brand that has revolutionized the footwear industry.   00:00:02 - Interview with All Birds Founder 00:00:19 - From Athlete to Footwear Innovator 00:02:13 - The Three Insights Behind Allbirds 00:08:03 - The Complex Simplicity of Allbirds 00:13:20 - The Power of Consistent Branding 00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe 00:16:47 - Maintaining Creativity in Product Launches 00:19:18 - Auburn's New Campaign: Comfort and Style 00:23:47 - The Importance of Culture in Marketing 00:26:31 - Investing in Creative Content for Organizational Values 00:27:52 - Building a Brand Through Risk-Taking 00:35:27 - Building a Successful Brand Culture   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Forget about paid advertising. What does the future of a community-based brand look like?  Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition?  She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn how Outdoor Voices is on a personal mission to maximize happiness by inspiring people to move their bodies more.   Plus, Ty shares her best advice for brands looking to simplify their messaging, revealing exactly how Outdoor Voices became such a powerful community-driven experience.    00:00:03 - From Outdoor Voices to TYB: Ty's Entrepreneurial Journey 00:02:16 - How Community Became Our Top Growth Channel 00:03:51 - How Community Became the Best Advertising 00:05:02 - TYB: Gamifying Brand Engagement and Rewards 00:15:59 - Simplifying Brand Mission and Values 00:18:55 - Creating Products for Repeat Purchases 00:24:30 - The Future of Community Ownership 00:26:08 - The Rise of Squad Wealth in E-commerce 00:27:31 - Building a Sustainable Brand vs. VC Backed Model 00:29:41 - The Power of Documenting Content 00:32:29 - Starting Over: From Brand to Growth in Outdoor Voices   Learn More About Outdoor Voices: Website: https://www.outdoorvoices.com   Follow Ty:  LinkedIn: https://www.linkedin.com/in/ty-haney-a4b1561a/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do.  In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From the importance of investing in human relationships to fighting against the status quo of sales normalcy of making money and telling your legal team to eff off, this episode’s jam-packed with so much marketing gold, you won’t want to miss out on this elite-level marketing advice.  Tune in to find out what marketing’s hottest minds have to say about leveling up your career.    Follow Vanessa:  LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710/   Follow Dale:  LinkedIn: https://www.linkedin.com/in/copierwarrior/   Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Find Out More About the Lavender Team:  Website: https://www.linkedin.com/company/itslavenderduh/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.  Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.  And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.    00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes   Find Out More About Chubbies:  Website: https://www.chubbiesshorts.com   Follow Preston:  LinkedIn: https://www.linkedin.com/in/prestonr/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop? Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints.   00:00:05 - Exploring Growth Loops and Levers 00:00:43 - From Finance to Marketing: Finding the Story in Numbers 00:02:15 - The Power of Compounding Growth Loops 00:04:12 - The Power of an SEO Loop 00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy 00:16:15 - Taking a Holistic Approach to Marketing 00:21:46 - Prioritizing Growth Constraints: A Strategic Approach 00:26:32 - Data-Driven Decision-Making for Success 00:32:23 - Balancing Speed and Long-Term SEO Success 00:37:35 - Aligning Teams for Maximum Growth 00:40:20 - Connect with Daniel and Reforge on LinkedIn   Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Eva:  LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right.   How much content should you produce? What kind of content? What platforms to use?  You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod.  And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on.  Grab your headphones and learn why it’s time to throw away that content marketing playbook, pump up the volume, and find the content that’s best fit for your unique strengths.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Follow Jay:  LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Thomas:  LinkedIn: https://www.linkedin.com/in/tomwshields/   Follow Ben:  LinkedIn: https://www.linkedin.com/in/benjshap/   Follow Alex:  LinkedIn: https://www.linkedin.com/in/alexalleyne/ Podcast: https://podcasts.apple.com/us/podcast/on-target-sales-leaders/id1605158509   Follow Brooklin: LinkedIn: https://www.linkedin.com/in/brooklin-nash/   Follow Sam:  LinkedIn: https://www.linkedin.com/in/samanthahembree/     Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS   

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital?   Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths.    00:00:01 - Oana's Journey into Marketing Success 00:03:01 - Mastering Brand Positioning for Success 00:05:45 - The Power of Tapping into Your Brand's Story 00:16:19 - Bringing Magic Back into Marketing 00:20:43 - Brand Positioning at a Heritage Brand 00:23:24 - Puma's Authentic Partnerships and Licensing 00:25:07 - The Power of Authentic Collaborations 00:31:16 - Creativity on a Limited Marketing Budget 00:34:07 - Connect with Me on LinkedIn   Follow Oana:  LinkedIn: https://www.linkedin.com/in/oana-leonte/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can marketers ensure transparency and accountability in their data reporting?  Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors.  Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency. Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy.   00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy 00:03:28 - How to Align Company Goals 00:09:22 - The Importance of Aligning KPIs 00:11:45 - Effective Marketing Strategies for Product Launches 00:14:14 - Effective Planning for Go-to-Market Strategies 00:16:06 - The Problem with Data Transparency 00:18:25 - Effective Retro: Alignments, Data, Action 00:26:22 - The Science of Determining Effective Marketing KPIs 00:34:13 - The Importance of Risk Management in Pricing Decisions 00:37:50 - The Power of Incremental Product Launches   Follow Rebecca:  LinkedIn: https://www.linkedin.com/in/rebeccashaddix/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.  Plus, is product marketing actually marketing or should it sit outside of both product and marketing?   Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!   Follow Brendan:  LinkedIn: https://www.linkedin.com/in/brendangahan/   Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/   Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/   Follow Dani:  LinkedIn: https://www.linkedin.com/in/daniellectrevino/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can universities stand out in a crowded market?  Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience.  Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions?  Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends.   00:00:05 - Standing Out in a Crowded University Market 00:03:42 - Purdue's Transformation: From University to Prestigious Brand 00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling 00:12:06 - Building an Active and Engaged Marketing Team 00:15:54 - Using Personalities to Grow a Brand 00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing 00:31:48 - Creating a Timeless and Memorable Brand 00:32:23 - The Lifelong Pursuit of Perfecting Marketing 00:37:23 - Marketing Director Shares Success Stories   Follow Ethan: LinkedIn: https://www.linkedin.com/in/robertethanbraden/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Are you trying too hard to fit in?  Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple.  In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream.  From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose.  Follow Peter Mahoney:  LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO   Follow Gigi Robinson: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Follow Adam Robinson: LinkedIn: https://www.linkedin.com/in/retentionadam/ Follow Val Geisler: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Follow Kyle Lacy: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How do you create a campaign worthy of breaking the internet?   Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience.  From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience.  Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging 00:04:21 - The Power of Evergreen Marketing 00:05:44 - Maximizing Email for Direct Response Marketing 00:09:39 - Launching Matthew McConaughey's Evergreen Product 00:12:13 - Mastermind Membership: Personal Development and Business Tactics 00:20:43 - Overcoming Mental Blocks in Marketing 00:24:45 - Breaking Down Marketing: Attention and Nurturing 00:26:28 - Discovering the Best Marketing Channels 00:33:25 - The Power of Email Marketing   Follow Kari:  LinkedIn: https://www.linkedin.com/in/karikeating111/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How can marketers become better leaders and avoid burnout?  Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks!   00:00:02 - Pivoting Careers: A Podcast Journey 00:00:47 - From Marketing to Leadership Development 00:03:05 - The Key to Effective Leadership 00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders 00:08:16 - Authentic Leadership: Remembering Who You Are 00:13:40 - Regulating Emotions: Feel, Don't Judge 00:23:40 - Building Relationships with Other Leaders 00:27:00 - Overcoming Imposter Syndrome and Fear 00:32:13 - Embrace Your Unique Leadership Style 00:35:05 - Showing Up Authentically   Follow Hana:  LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Struggling to improve your marketing and sales alignment game? You’re not alone.  In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.  Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?  Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing!   00:00:03 - Google's Steve Armenti Shares Marketing Journey 00:03:39 - The Human Side of B2B Marketing 00:06:12 - The Evolution of B2B Personalization 00:09:18 - The Importance of Account Personalization in ABM 00:14:47 - The Key to Personalized Marketing 00:23:30 - The Broad Power of Generative AI 00:28:14 - Investing in Brand to Capture Your Market 00:30:08 - The Power of Storytelling in Marketing 00:31:21 - The Art of Marketing Creativity 00:34:17 - Personalizing Experiences with Experiential Marketing 00:36:24 - The Importance of Marketing and Sales Alignment 00:38:47 - The Evolution of B2B Marketing   Follow Steve: LinkedIn: https://www.linkedin.com/in/stephenarmenti/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand. From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss!   Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more.  Follow KT: LinkedIn: https://www.linkedin.com/in/ktmcbratney/   Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/   Follow JT:  LinkedIn: https://www.linkedin.com/in/jtbarnett/   Follow Nancy: LinkedIn: https://www.linkedin.com/in/nancyharhut/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Experiential marketing is pure vibes.  And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer.  And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive.    Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Follow Kim:  LinkedIn: https://www.linkedin.com/in/trieukim/ Website: https://kimtrieu.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with tracking attribution in e-commerce?  Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.  He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential. Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.   00:00:22 - Meet the Founder of Blue Tusker: Andrew Math 00:00:49 - Mastering Omnichannel Marketing for E-commerce 00:08:37 - Effective Strategies to Drive Website Traffic 00:10:04 - Boost Your E-commerce Conversion Rate 00:10:58 - When to Consider Selling on Amazon 00:13:18 - Start on Amazon for Better Conversion Rates 00:27:25 - The Challenge of Attribution in E-commerce Marketing   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Learn More About Blue Tuskr: Website: https://www.bluetuskr.com   Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewmaff/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dare to take a dive into the headspace of some of marketing’s best minds?   Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy.  Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche.  Ready to know exactly what motivates people to buy? Then we dare you to hit play!   Follow Melina:  Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385   Follow Mark Jung: LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Mark Kilens: LinkedIn: https://www.linkedin.com/in/markkilens/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy? Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy.   With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into podcasting. Later, he also breaks down why organic and authentic advertising efforts are the best strategy for any creator.  So whether you’re curious about the impact of audio or looking to start your own audio channel, you won’t want to miss this unique glimpse into the industry from one of its foremost experts!   Learn More About Audacy, Inc.:  Website: https://www.audacyinc.com   Follow Paul:  LinkedIn: https://www.linkedin.com/in/paul-suchman-4310601/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with defining your ideal customer profile (ICP)?  In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.  Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice. Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies. 00:00:03 - The Importance of Marketing in Business 00:00:50 - Finding Your Ideal Customer Profiles 00:04:49 - Finding Success in Niche Markets 00:15:37 - Strategic Marketing with a Defined Target 00:20:52 - The Importance of Planning ICP 00:24:46 - Harnessing Internal Voices for Effective Marketing 00:28:25 - Connect with Samantha on LinkedIn Follow Samantha:  LinkedIn: https://www.linkedin.com/in/samantharideout/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy. So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience. And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.   00:00:00 - The Journey of Building Waterboy 00:02:49 - The Strategy Behind Choosing TikTok 00:04:07 - TikTok Success Without Showing Face 00:08:14 - Scaling Up Waterboy with Facebook Ads 00:09:15 - Maximizing Influencer Partnerships for Success 00:11:15 - Creating a Brand with Humor 00:14:18 - Approaching Problems with Creativity 00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday 00:20:12 - Overcoming Supply Constraints 00:23:06 - Why Brands Shouldn't Outsource Messaging 00:25:20 - Waterboy: The Ultimate Social Media Platform   Follow Waterboy:  Website: https://www.waterboy.com Instagram: https://www.instagram.com/waterboycan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

We were working in our lab late one night, when our eyes beheld an eerie sight. For a marketing hill began to rise… and suddenly to our surprise. He did the Marketing Mash (the Marketing Hill Mash). Join Daniel as he relives some of the most iconic marketing hills of all time—what are the hills that marketing’s top names would absolutely die on?  We guarantee this flashback to the past will be a graveyard smash!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketing teams improve their efficiency and organization?  In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing.  Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship. Plus, how can culture fit and external communication foster a more productive and understanding team environment? Tune in to find out!   00:00:05 - Mastering Prioritization in Marketing Projects 00:00:33 - The Importance of Project Management in Marketing 00:01:53 - How to Prioritize and Focus Marketing Efforts 00:03:35 - The Key to Great Marketing Teams 00:12:26 - Building Trust for Efficient Project Management 00:14:04 - The Strategic Aspect of Project Management 00:23:19 - Breaking the Stigma of Project Managers 00:26:16 - Setting Clear Expectations for Team Success 00:32:01 - The Importance of Externally Sharing Team Work 00:34:26 - The Importance of Early Project Management   Follow Kayla: LinkedIn: https://www.linkedin.com/in/kaylasadwick/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing. In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?  Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals. Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation.  Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!    00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling   Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements.  Plus, stay tuned for a special audience Q&A.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast.  Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations.  Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game! 00:00:02 - CMO of Dash Hudson Shares Marketing Insights 00:01:43 - Predicting Top Performing Content with AI 00:10:36 - Using AI to Identify Trending Content 00:15:01 - Using Vision AI to Optimize Content Marketing 00:18:28 - Analyze Competitor Content for Success 00:25:29 - The Importance of Relevancy in Marketing 00:27:33 - How Marketers Get Attention and Stay Relevant 00:30:17 - Connect with Kate Kenner Archibald, Marketing Expert Learn More About Dash Hudson: Website: https://www.dashhudson.com Follow Kate:  LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making strategic decisions based on information or inspiration?  In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy.  Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making strategic decisions. Additionally, Charlie shares his thoughts on finding inspiration within and outside of your industry, including the use of meme culture in branding.  Plus, what does it mean to transfer expectations in marketing? And how can it be a game-changer for digital strategies? Tune in to find out! 00:00:02 - From Offensive Line to Marketing: A Millennial's Journey 00:02:13 - The Importance of Audience Analysis for Brands 00:04:36 - Effective Strategies for Gathering Market Research 00:11:28 - How to Ten X Your Digital Strategy with Audience Insights 00:15:50 - Know Your Audience: Brief Agencies Correctly 00:20:07 - Using Data to Inform Marketing Strategy 00:27:37 - Finding Inspiration Inside and Outside 00:28:55 - The Importance of Knowing the Game 00:29:55 - The Gold Mine of Transferring in Marketing 00:34:59 - Why You Should Look at Competitors in Marketing Follow Charlie:  LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominisky (Founder of PMM Camper), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.   From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.  Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.    Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter: https://linktr.ee/gotomillions   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca Newsletter: https://newsletter.pmmcamp.com/subscribe   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Are you interested in a career in Marketing Ops?  In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization.  This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts.   00:00:04 - Insights on Marketing Operations with Daryl 00:00:32 - From Sales to Marketing Operations 00:01:52 - The Art and Science of Marketing Operations 00:05:47 - Why Marketing Ops is the Next Big Career 00:07:33 - The Marketing Ops Maturity Model 00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities 00:21:20 - Improving Marketing Function with Marketing Ops 00:26:57 - Solving Friction in Marketing Campaigns 00:30:50 - Avoid Using Technology Just Because   Buy “The Martech Handbook” on Amazon   Follow Darrell:  LinkedIn: https://www.linkedin.com/in/darrellalfonso/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes, the best way to encourage users to buy is to associate yourself with another brand.  While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal. Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads.    00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What’s the #1 way to market to millennials in the personal finance space?  Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts.  Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space.  Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry.   00:00:04 - Marketing to Millennials in Personal Finance 00:03:53 - The Evolution of Millennials in Marketing 00:07:58 - Millennials Striving for Wealth Accumulation 00:10:25 - The Evolution of Marketing to Millennials 00:16:22 - How to Stand Out in Personal Finance Marketing 00:22:45 - Balancing Humor and Expertise in Finance 00:28:28 - The Power of Memes in Marketing 00:33:12 - Improve Your Finances as a Couple   Follow Douglas:  LinkedIn: https://www.linkedin.com/in/douglasboneparth/ Website: www.bonefidewealth.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to learn how to create viral content and grow your audience on LinkedIn?  Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content.  Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn.  Tune in to learn from Jack's unique approach and take your content game to the next level.   00:00:04 - Creating Funny LinkedIn Posts for Growth 00:01:30 - Using LinkedIn for Effective Content Marketing 00:06:23 - Organizing Notes for Fresh Writing Ideas 00:09:40 - How to Structure LinkedIn Posts for Maximum Attention 00:15:16 - Using LinkedIn to Drive Newsletter Subscribers 00:19:50 - Mastering the Art of Satirical Writing 00:23:35 - Creating Viral Social Media Content 00:28:45 - The Power of Authentic Content Marketing 00:32:46 - Learn Marketing Tips from Jack Reigns   Follow Jack:  LinkedIn: https://www.linkedin.com/in/jackraines/ Twitter: https://twitter.com/Jack_Raines   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for innovative ways to stand out in your content marketing?  In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.    00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing   Follow Will:  LinkedIn: https://www.linkedin.com/in/williamallred/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a food delivery app compete with behemoths like UberEats and Favor?  Hint: It doesn’t try to.  Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition.  Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content.  Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience.  Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters.  Guests: Tyler Denk, EJ White, and Daniel from Beehiiv 00:00:06 - Beehive: The Ultimate Newsletter Platform  00:01:54 - The Elements of a Great Newsletter  00:04:34 - The Key to Growing Social Media Following: Content  00:06:44 - Overcoming the Challenges of Newsletters  00:07:34 - The Key to Good Newsletter Content  00:08:46 - Get Real-Time Feedback on Newsletters  00:10:01 - Utilize Existing Channels to Grow Your Newsletter  00:12:42 - Effective Growth Mechanisms for Newsletters  00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing  00:23:11 - Determining the Cost of Monetization for Newsletters  00:29:26 - Beehive Ranked Best Newsletter Platform  00:37:36 - The Marketing Hill Worth Dying On  00:41:37 - Boost Newsletter Growth with Effective Copywriting  00:44:34 - Where to Find Us on Social Media  Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denk Follow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiii Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielberk Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for strategies to grow your social media following and build a thriving community for your brand?  In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience.  Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence.  00:02:20 - From Social Media to Full-Time Marketer 00:06:21 - Building a Community Around Shared Values 00:17:00 - Tips for Growing a Social Media Community 00:21:25 - Creating Lasting Value with Community Content 00:23:55 - Simple Strategies for Social Media Growth 00:32:30 - Why Marketers Should Steal Creatively Follow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketer https://www.prettylittlemarketer.com Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.   Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results. Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.    Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Are you interested in scaling your brand on TikTok?  In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all.  Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you.  Tune in now to learn from one of the top experts in the field.   00:05:53 - TikTok's Impact on Black Friday Advertising 00:12:28 - Capturing Attention with TikTok Ads 00:19:52 - Designing Effective Ads for TikTok 00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok 00:26:26 - Easy Editing Tools for TikTok Ads 00:32:38 - Proving TikTok's ROI to Clients 00:35:38 - Brands Crushing It on TikTok 00:39:12 - Beginner's Guide to Starting TikTok Ads   Follow Savannah:  Website: https://thesocialsavannah.com LinkedIn: https://www.linkedin.com/in/savannahsanchez/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re taking a flashback to the past to rehash another episode from the archives.  In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers. Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer. Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence.  Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium?  Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines.  How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators?  Tune in for that and much, much, more! Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this special bonus ep from the “Do This, NOT That” podcast, Daniel sits down in the hot seat with Jay Schwedelson to answer a few of Jay’s best questions. Daniel reveals his marketing origin story and explains how The Marketing Millennials grew to be the success it’s now known for. He talks with Jay about some of his most useful LinkedIn and social media tactics, including the best times for posting, the politics of liking your own posts, and how often is too often to repurpose the same content.   Plus, Daniel reveals his real thoughts about pickleball and divulges his one guilty TV pleasure.    0:00 The Daniel Murray Origin Story 7:00 Tactics to Grow Your LinkedIn Page 13:56 Liking Your Own Post 15:22 The Best Times to Post 16:30 Growing a Newsletter 19:00 Repurposing Content 22:50 Since You Didn't Ask   Follow Jay:  Podcast: Do This, Not That: Marketing Tips with Jay Scwedelson LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t?  Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen.  Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm.  Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.    0:00 Intro/Background 1:42 More Than a Passion 9:20 Building a Personal Brand on TikTok 16:23 Increasing Your SEO Friendliness 21:43 Monetizing Your TikTok Channel 31:30 A Marketing Hill to Die On   Follow Jen:  Website: https://jenonajetplane.com/start/ Instagram: https://www.instagram.com/jenonajetplane   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   And if you haven’t already, don’t forget to check out my YouTube Channel here:  https://www.youtube.com/@themarketingmillennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing.  Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision.  Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.    0:00 Intro/Background 1:19 Shiny Object Syndrome 8:14 Back to Marketing Basics 13:05 Onboarding New Clients 15:00 Aligning Business with Social Media Sales 20:08 Approaching Social Media in Hospitality  25:34 3 Things You Should Be Doing Right Now 30:10 A Marketing Hill to Die On   Follow Meg:  Website: https://meg.social Instagram: https://www.instagram.com/megcoffey/?hl=en LinkedIn: https://www.linkedin.com/in/megcoffey/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news. They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power?  Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand.  Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter:https://linktr.ee/gotomillions Follow Aidan:  LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Starting from his initial role conducting tours of correctional facilities to emerging as one of the most accomplished marketers currently in operation, delving into Jay Baer's mind is akin to possessing a personalized collection of marketing strategies. Jay immersed himself in the realm of the internet prior to its true inception and has consistently maintained a proactive stance. Accompany Daniel and Jay as they delve into the reasons behind the increasing necessity of speed in both customer experience and marketing, the optimal approach to content generation, and the significance of engaging in conversations with clients. Furthermore, you will also gain insights into Jay's belief regarding the substantial emphasis marketers should place on customer retention, extending beyond the scope of mere customer acquisition.

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy?  Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates. In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing. Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy.   00:00:07 A No-BS Marketing Podcast 00:01:48 From Intern to Marketing Millennials Frontman 00:04:32 Why Memes Are Great for Branding 00:08:16 How to Make Memes 00:09:54 The Millennial Mindset 00:14:43 How To Manage Multiple Social Media Accounts 00:23:41 How to Write Content Well (For Gen Zers) 00:28:49 A Marketing Hill to Die On   Follow Aidan:  Twitter: https://www.twitter.com/branniganaidan LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alex Earl-Benefit partnership and the impact of creator-first brands, as well as a conference season sneak-peak.  00:01:03 - F1 Race Week / The Power of Content Marketing 00:06:10 - Alex Earl and Benefit Partnership 00:09:54 - Conference Season Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this week’s ep, Daniel’s taking an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.  Wondering how to carve out your space in the vast social media realm? Ish gets real on building a social presence from A-Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the do's and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.    Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies. Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media. 00:01:40 - Snoop Dogg Joins LinkedIn 00:07:02 - Out of Home Ad Spend Forecast to Increase 7% 00:10:46 - Only 20% of Business Leaders Use Humor in Their Campaigns 00:15:10 - Episode 4: Gen Z Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing.  Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds.  She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it.  Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads.    0:00 Intro/Background 1:43 What Makes Great Organic Marketing 5:08 Defining Selling 16:18 Why You Should Invest in Organic Advertising 20:47 Creating an Organic Strategy 24:24 Formats That Work Well For TikTok 28:26 A Hill to Die On   Follow Savannah:  TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en Instagram: https://www.instagram.com/savannahjordan   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wondered where the best marketing ideas originate from? Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view.  Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry.   Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems.   0:00 Intro/Background 2:02 Shelley’s Work Routine 5:36 Generating Ideas 9:06 Being in a Leadership Position 11:45 Data vs. Intuition 15:50 Leadership Skills 18:09 Standing Out From the Competition 24:31 A Hill to Die On 28:06 Words of Advice   Follow Shelley:  LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly’s Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps.  Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following.  And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience.  Want to grow your following? Then you won’t want to miss this episode!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions.  Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives. Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit.   0:00 Intro/Background 2:53 Creating Content That Converts 6:19 Concepting 12:00 Changing Content with Scale 15:35 What Makes Great Content 19:24 Maintaining Cohesion 22:30 Working with Influencers 25:48 A Hill to Die On 28:45 Follow Us   Check Out Jenni Kayne:  https://www.jennikayne.com   Follow Alexa:  LinkedIn: https://www.linkedin.com/in/alexaritacco Instagram: https://www.instagram.com/alexaritacco   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle?  Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.   She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time.  Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on.   0:00 Intro/Background 1:49 How Reality TV Partnerships Work 3:50 Keeping Influence Alive 7:50 Aligning Content to Brands 18:00 Brand Platforms 22:00 Sample Campaigns 26:15 A Hill to Die On 30:25 Follow Us   Follow Courtney:  Website: https://www.courtneybagby.com Instagram: https://www.instagram.com/littleredmgmt/?hl=en     Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does TV advertising differ from digital ads?  In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work. Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?  Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.    0:00 Intro/Background 4:57 Market and Out-of-Market Consumers 8:53 Understanding Target Audience 16:40 Short-Termism 20:43 Metric Methodologies 22:43 Testing Out TV Ads 29:32 A Hill to Die On 34:38 Why You Should Test Other Channels   Follow Angela:  Website: https://www.marketingarchitects.com LinkedIn: https://www.linkedin.com/in/angelamvoss/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career.  If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep.  Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How do you grow a brand? And what should you be concerned about during various stages of company growth? John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging. And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!0:00 Intro/Background5:17 What Brands Should Be Doing13:55 When to Grow Your Brand23:16 Unsponsored Content30:00 Growing a Media Property34:10 Organic Growth39:30 Short Form Content45:15 A Hill to Die OnFollow John: Newsletter: https://www.thedivenewsletter.comPodcast: Modern CommerceLinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app. Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience. He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.  0:00 Intro/Background4:34 From Personal Brand to Multiple Brands8:30 Leaning into Your Personal Brand11:55 Tips to Founders14:15 How to Start Growing Your Brand25:10 Getting Your Name Out There35:12 A Hill to Die On41:25 Follow Us Check Out Bell Curve: https://www.bellcurve.comhttps://www.demandcurve.com Follow Neal: LinkedIn: https://www.linkedin.com/in/nealogrady/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing. He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made. Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features. 0:00 Intro/Background2:39 The Three Axioms of Content Marketing20:29 How to Think About Content Marketing25:00 Mid Funnel Advertising30:30 Lead Generation34:30 A Premise in Action37:18 A Hill to Die On Follow Tommy: YouTube: https://www.youtube.com/@thecontentstudioofficialWebsite: https://www.thecontentstudio.com  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. And don’t miss out on hearing the one marketing hill Steven swears he would die on.  0:00 Intro/Background4:30 Marketing at Olipop9:10 Inspiration from Big Soda11:48 Utilizing TikTok14:40 Advice for TikTok Marketing18:20 Omnichannel Marketing24:33 In-Store Marketing28:40 A Hill to Die On31:23 Follow Us www.olipop.com Follow Steven: LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/Twitter: https://twitter.com/savigilante Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How does one of the world’s most influential companies think about marketing? HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators. Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything. 0:00 Intro/Background1:30 Creating Great Media4:20 Considering Creators9:46 Podcasting is Hard13:30 The Media Funnel Parts16:35 Qualitative Data Tracking22:00 HubSpot Marketing22:20 Words of Advice25:20 The Hiring Criteria30:46 A Hill to Die On33:23 Follow UsDiscount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agendaFollow Kipp: Marketing Against the Grain PodcastTwitter: https://www.twitter.com/KippbodnarLinkedIn: https://www.linkedin.com/in/kippbodnar Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why? Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success.She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.  Follow Melina: Website: https://www.thebrainybusiness.comPodcast: https://thebrainybusiness.com/why-behavioral-economics/# Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content. Why should you think of content as a product? And why is it important to invest in the content you produce? For that and more advice, tune in. Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  Her personal motto? Create hype, demand, and legacy. Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).0:00 Intro/Background3:35 Approach to Marketing6:30 Launching a Brand11:10 What Good Looks Like16:20 Taking Risks22:17 Favorite Past Campaigns30:41 A Hill to Die On32:55 Follow Us Follow Charlotte: Website: https://tfr.agencyLinkedIn: https://www.linkedin.com/in/charlotte-mair/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray. It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.  Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?  Follow Ari:Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294LinkedIn: linkedin.com/in/arimurray Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes? Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers. Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?  0:00 Intro/Background5:01 Cold vs. Warm Emailing8:00 Cold Email Process12:23 Using Marketing as a Salesperson16:30 Marketing Pain Points20:10 Defining ABM26:30 Building Marketing Relationships31:25 A Hill to Die On Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Should you be concerned if your content doesn’t appeal to everyone?  According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience. David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on. 0:00 Intro/Background4:07 Scaling Niche Companies11:39 Scaling Organically21:00 Growth Levers for Scaling BarBend29:14 A Hill to Die On Learn More About BarBend:https://www.barbend.comhttps://www.breakingmuscle.com Follow David:Instagram: https://www.instagram.com/davidthomastaoTwitter: https://www.twitter.com/d_taoLinkedIn: https://www.linkedin.com/in/datao/Email: [email protected] Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success. She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.0:00 Intro/Background3:50 User Research8:00 Challenges to Research10:00 Is User Research Useless?15:01 A Hill to Die On17:00 Words of Advice24:00 Freelancing28:39 Who Inspires You?Follow Adrienne:LinkedIn:linkedin.com/in/adrienne-barnes-2001Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What insights could a college dropout turned growth marketer have to give about marketing?  Turns out, quite a lot. Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme? If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product. To hear that and more of Ryan’s insights, check out the pod.  0:00 Intro/Background2:30 Using TikTok to Drive Offline Events6:24 Short Form Content             17:00 B2B Content Strategy28:40 Quality vs. Quantity33:30 A Hill to Die On37:11 Find Us Follow Cold Plunge Studios: https://www.coldplungestudios.com Follow Ryan:LinkedIn: https://www.linkedin.com/in/ryanjboswell/Email: [email protected] Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What’s the secret sauce to scaling and growing companies? According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages. Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.If you’re looking to scale, you won’t wanna miss this one.  0:00 Intro/Background1:45 From Cop to Growth Marketer3:20 Scaling Businesses7:00 Great Facebook Ads10:55 Ad Targeting13:40 AOV 16:00 High Converting Land Pages20:32 Predicting What Works22:50 A Hill to Die On27:15 Word of Advice Follow Torii: Website: https://www.dreamlabsagency.comLinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/Twitter: https://www.twitter.com/toriirowe Check Out Manssion Jewelry:https://manssion.com Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer. Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one! 00:00 Intro/ Background03:47 The Two Smart Things Jay Baer Did09:36 Opposite of Logical18:00 Customers in the Wild26:27 Tequila/Insta Dissection31:37 One Thing Jay Baer Would Tell You34:30 Who to Pay Attention To35:16 How to Create Great ContentFollow Jay:LinkedIn: linkedin.com/in/jaybaerTwitter: twitter.com/jaybaer Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.  From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers. Plus, what’s the one marketing hill Jazz and Jamil would die on? Tune in to find out! 0:00 Intro5:24 Expanding Yellow Beauty7:00 Creating the Website12:30 Lessons from Shopify15:00 Entrepreneurship Lessons28:00 Aligning with Business Partners39:40 A Hill to Die On42:36 Find Us Follow Yellow Beauty:https://www.yellowbeauty.com Follow Jamil:LinkedIn: https://www.linkedin.com/in/jamilbhuya/Website: https://www.burgersnfriesforever.com  Follow Jaz:LinkedIn: https://www.linkedin.com/in/jazfenton/Twitter: https://www.twitter.com/Jazyfent Follow Ari: Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294 Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising. What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket? Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.0:00 Intro/Background3:20 Working with Budget Cuts6:20 Setting Up a Marketing Plan10:07 Paid Advertising22:23 The Role of Marketing28:50 A Hill to Die On Follow Jackie: LinkedIn: https://www.linkedin.com/in/thejackiehermes/Instagram: https://www.instagram.com/thejackiehermes/Website: https://accelitymarketing.com/contact/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course!Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics.  Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones.Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.   0:00 Intro/Background3:51 Testing Your Hypothesis6:05 Setting Up a Plan13:43 Understanding Data19:15 Selling a Marketing Plan24:10 Justifying Brand Campaigns31:42 A Hill to Die On36:11 Where to Find Us Find Peter: LinkedIn: https://www.linkedin.com/in/pemahoney/Podcast: The Next CMOBook: The Next CMO Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?  Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit. If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Dying to understand how to effortlessly increase your sales and conversion rates? Then this episode’s for you.  Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics. Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat. 0:00 Intro/Background3:12 The Digital Marketing Playbook6:26 Breaking Down Ad Channels16:15 Distinguishing Purchasing Intent20:42 Moving the Point of Conversion25:03 Retaining Customers30:34 A Hill to Die On32:56 Words of Advice Follow Pete: LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/Unbounce: http://unbounce.com/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth. As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade. He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.  0:00 Intro/Background3:24 Paid Advertising Landscape14:55 Using Creators18:48 Finding the Right Creators24:25 A Hill to Die On28:06 Words of Advice Follow Yoann:LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=ukTwitter: https://twitter.com/yoannpavy Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a strategic marketing advisor think about building a social media audience?  Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing. From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms. Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account. 0:00 Intro/Background1:52 Building an Audience8:28 Brand vs. Personal Accounts10:51 Creating Account Content14:12 Future Growth17:56 A Hill to Die On23:30 Words of Advice Follow Blake: Twitter: https://www.twitter.com/heyblakeLinkedIn: https://www.linkedin.com/in/uxblake/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers. Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one? For the answers to these questions and more grade-A tips, take a listen! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What’s the best way to build your email list without the help of paid advertising? Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience. She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing. 0:00 Intro/Background2:15 Tactics for Growing an Audience7:22 Things Top Creators are Doing16:40 Podcast Promotion20:40 Things I’ve Learned22:56 Paid Advertising Lessons28:56 A Hill to Die On29:07 Find Us  Follow Chenell: Website and Newsletter: https://www.growthinreverse.comLinkedIn: https://www.linkedin.com/in/chenellco/Twitter: https://www.twitter.com/Chenellco Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related. What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience? Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically.Plus, stay tuned to find out why paid ads are vastly overrated.  0:00 Intro/Background1:20 Is SEO Dead? 2:50 SEO Tactics5:51 Staying Ahead of the Curve9:21 Generating Exceptional Content17:00 Creating SEO Content20:03 Becoming an Entrepreneur22:07 Growing an Audience24:38 A Hill to Die On27:14 Contact Us Follow Barrett: Twitter: https://twitter.com/barrettjoneill/LinkedIn: https://www.linkedin.com/in/barrettoneill/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How did diamonds become a girl’s best friend? In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire. Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is AI a marketer’s best friend or worst foe? Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both? Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates. Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.  0:00 Intro/Background1:18 AI for Search6:37 AI & Job Security14:11 AI & Ads19:17 AI & Supply Chain Efficiency22:27 The State of SEO29:15 A Hill to Die On33:08 Words of Advice Follow Solutions 8: Website: https://sol8.comYouTube: https://www.youtube.com/user/solutionseight Follow Kasim:Email: [email protected]: https://www.twitter.com/casamuslimLinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Hello there.Looking for a meme that hits the right spot?Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme? Tune in for that and more!Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?  Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity. He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human. Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark3:40 Cultural Evolution13:31 Homogeneity in Advertising17:50 The Goal of Marketing21:56 The Nuances of Marketing25:11 The Role of AI 29:04 Why Trust is Vital36:04 Customers are Your Best Ambassadors40:18 A Hill to Die OnFollow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/Twitter: https://twitter.com/ElfriedSambaFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

We’re rehashing this oldie cause it’s a goodie. Quit using so many words. Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.  Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no fluff. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Morgan:LinkedIn: linkedin.com/in/morganjingramTwitter: https://twitter.com/morganjingramFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy.Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing. Then, Adam drops some hard truths to Daniel on why you should always keep your media budget separate from your marketing budget. You won’t want to miss this episode that will revolutionize the way you approach marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Adam:https://wwww.workweek.com LinkedIn: linkedin.com/in/adamtryanTwitter: twitter.com/AdamRy_nFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue? Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation. 0:00 Intro1:40 Forget the Funnel6:55 Mapping the Ideal Customer9:17 Adopting Customer-Led Growth17:36 Customer Retention22:05 Improving Conversion Rates25:28 A Hill to Die On27:34 Contact Us www.forgetthefunnel.com Follow Claire: LinkedIn: https://www.linkedin.com/in/clairesuellentrop/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel. Plus, find out why great relationships are at the heart of everything Brendan does.And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro01:42 The Pitch That Broke The Internet06:06 How to Treat a Brand Partnership12:00 Activating Your Brand16:03 Starting With a Blank Slate17:07 The Marketing Hill I Would Die On19:23 Landing Page Power23:04 Building on Rented Land27:13 Follow The Smart People28:45 Remember Relationships

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing. She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:Follow Daniel:Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:43 Not The School For Marketers02:53 How I Think About Product Marketing05:58 The First 30 Days09:10 Product Marketing: Bridging The Gap10:27 The Identity Of A Product Marketer12:36 Don’t Wait To Hit The Go Button17:17 The Marketing Hill I Would Die On19:48 Choosing The Right Words22:45 The Importance of Personal Brand 

In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.  Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the language of the internet.  Follow the Art of Entrepreneurship Podcast: https://podcasts.apple.com/us/podcast/the-art-of-entrepreneurship/id1585828105Follow Jackie: LinkedIn: https://www.linkedin.com/in/thejackiehermes/Instagram: https://www.instagram.com/thejackiehermes/  Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue. She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.  Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.  0:00 Background1:49 Embracing a Sales-Led Approach3:18 Outbound vs. Inbound Sales13:57 Marketing Success19:30 Improving Efficiency32:50 A Hill to Die On Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

What does a firm believer in branding and social usefulness think about enhancing the customer experience?  In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.  John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.  Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out! 0:00 Intro3:38 Customer Loyalty9:18 Creating a Great Customer Experience11:36 Being Authentic13:52 Unpredictability in CX17:30 Customer Feedback23:26 Observing Customer Behavior27:41 Brand Loyalty29:54 Words of Advice Follow John: LinkedIn: https://www.linkedin.com/in/john-sills/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro05:19 Balance Planning With Action10:23 Mind Share Before Market Share14:36 Planning Starts With The CEO17:25 Funnels VS Buckets18:41 Spheres of Influence22:46 Not Settling29:08 Life’s Too Short37:58 When Media Companies Aren’t Media Companies47:07 The Wrong Expectation

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?  By getting scrappy. Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. 0:00 Intro3:02 Getting Into Newsletters4:35 Growing an Audience10:38 Monetizing12:07 Cold Calling Brands13:06 Creating Content 17:02 Recycling Content19:09 Packaging Sponsorship21:17 A Hill to Die On28:30 Predicting What Posts Well Follow Thomas:Twitter: https://twitter.com/readmynewslettr Follow The Dink Pickleball: Twitter: https://twitter.com/PickleballInstagram: https://www.instagram.com/thedinkpb/Website: https://www.thedinkpickleball.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.  Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content. Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota:LinkedIn: linkedin.com/in/dakota-robertson-a00bba133Keep up to date with the latest news from The Marketing Millennials:Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them. Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.  He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.  0:00 Intro4:05 Moments That Matter9:45 Account-Based Marketing13:25 Removing Friction24:04 A Hill to Die On24:48 Getting on the Same Page27:40 Test It30:11 Words of Advice 33:12 Contact Us Follow Alex:LinkedIn: https://www.linkedin.com/in/alexolley/https://reachdesk.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising? This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.  Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Danielle: Twitter: https://www.twitter.com/d_trev Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com0:00 Intro3:40 Working for Major Brands5:20 Biggest Changes in Social Media8:37 Starting a New Role10:29 Coolest Brand Strategies16:13 When to Hop on the Trend Bandwagon18:21 Short-Form Content 27:05 A Hill to Die On33:38 Words of Advice35:54 Find Us on Social 

We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.  He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.  Plus, find out why Mike has the need for speed when it comes to marketing.  Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts.  To find out more, visit: www.workweek.com

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.  Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.Keep up to date with the latest news from The Marketing Millennials: Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com0:00 Intro1:56 Marketing and Revenue3:08 Influence of Sales on Marketing6:08 Team Structure and Alignment10:08 Go-to-Market Goals13:34 Making the Jump to a CRO19:35 Scaling with Technology24:24 A Marketing Hill to Die On28:46 Words of Advice31:17 Contact Us

How much time do creatives actually spend creating? Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives. She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.  Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out! 0:00 Intro2:08 Lessons from Computer Science3:10 Scaling a team5:45 Alignment is Key in Marketing12:00 Do You Tie Outcome Results to a Creative Team?14:03 Design Ops22:08 A Marketing Hill to Die On25:40 Words of Advice29:44 Contact Us Follow Amrita: LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.  Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.  Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice. Follow Connor:LinkedIn: linkedin.com/in/connor-gross-104360109Twitter: twitter.com/c_groKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro05:15 The Why Behind The Buy06:46 Believe The Good Deals Are Out There10:59 Recommendations Before Ad Spend13:24 Thinking In Increments14:50 Don’t Stop Showing Up18:23 Money Isn’t The Only Metric For Success20:43 Building Sustainability Through Great Content24:28 Let’s Row In The Same Direction30:53 Just Get Good At Marketing 

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.  Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session. Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why should you be creating content for the right reasons? Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.  Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.  They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Cassie: Instagram: www.instagram.com/cassiepetrey/LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Timestamps:·      0:00 Intro·      1:36 From local to national music marketing·      2:21 For the love of the game·      3:46 Short-form vs. long-form video·      7:19 How content is discovered·      8:46 What makes great long-form and short-form videos?·      12:06 Editing unplanned content ·      14:10 Influencing for the greater good·      17:01 Stumbling into social media fame·      19:55 Staying true to your vision·      23:54 A hill to die on·      25:28 The power of social media content·      27:59 Biggest career wins·      28:47 Career advice·      31:35 Contact us

How can you use organic social to fuel your paid advertising? Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony. She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.  Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success. Follow Tara:LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need.Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Richard:LinkedIn: https://www.linkedin.com/in/richard-shotton/Twitter: https://twitter.com/rshottonAnd to buy a copy of Richard's latest book head to AmazonFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: https://twitter.com/nharhutFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business.Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement.Plus the panel takes questions from the audience.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently.Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies.Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media.You’ll also hear the team’s view on creating video content that artfully combines education and entertainment.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Lavender:LinkedIn: https://www.linkedin.com/company/itslavenderduh/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Eli:LinkedIn: www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Growth Pain Points06:21 Identifying Business Touchpoints11:46 Digging Into The Minutiae15:38 Giving Your Marketing Team Bandwidth17:17 The Challenge To Market Leaders20:41 Daniel’s CMO Theory24:34 Marketing For The Long Game29:11 A Hill To Die On35:43 Curiosity Makes The Best MarketerMaximizing ROI: How to Leverage Demand Efficiency to Drive Sales and GrowthIn today's highly competitive business environment, companies of all sizes are looking for ways to maximize their return on investment (ROI). One approach that is gaining increasing attention is demand efficiency. By focusing on optimizing every aspect of the customer journey, businesses can ensure they are making the most of every marketing dollar and driving the greatest possible ROI.Understanding demand efficiencyDemand efficiency is the process of optimizing the customer journey to maximize ROI. It involves analyzing and improving every touchpoint between a business and its customers, from initial awareness through to post-sale support. By understanding the customer journey, businesses can identify areas of inefficiency and take steps to improve them.One of the key principles of demand efficiency is the importance of data. By collecting and analyzing data at every stage of the customer journey, businesses can gain a deep understanding of their customers' needs and behaviors. This, in turn, allows them to tailor their marketing efforts to better meet those needs and drive greater engagement and conversions.Importance of demand efficiency for businessesDemand efficiency is critically important for businesses looking to maximize their ROI. By optimizing the customer journey, businesses can reduce the cost of acquiring new customers and increase the lifetime value of existing ones. This, in turn, leads to higher revenue and greater profitability.In addition to driving financial performance, demand efficiency also

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.Follow Camille:LinkedIn: www.linkedin.com/in/camillehansentrent/Twitter: https://twitter.com/camilletrentFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Evolving Definition Of Content07:40 Meeting Your Customer’s REAL Needs10:59 How To Execute A Great Piece of Content15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success28:15 A Marketing Hill To Die On31:14 Leaving Ego At The Door31:49 Advice That’s Bigger Than Marketing33:32 Everybody Is A Beginner At SomethingHOW TO THINK ABOUT B2B CONTENT MARKETINGAs a marketing professional, you understand the importance of content marketing in reaching your target audience and building brand awareness. However, when it comes to B2B content marketing, there are some unique considerations to keep in mind. In this blog post, we’ll explore some tips for effective B2B content marketing.Define your target audienceBefore you start creating content, it’s important to understand who your target audience is. Who are the decision-makers in your target companies? What are their pain points, challenges, and goals? What kind of content do they consume, and where do they consume it? By answering these questions, you can create content that speaks directly to your audience and provides value.Focus on thought leadershipIn B2B content marketing, thought leadership is key. By positioning your brand as an authority in your industry, you can build trust with your audience and differentiate yourself from your competitors. To establish thought leadership, create content that showcases your expertise, such as whitepapers, case studies, and blog posts that provide insights and analysis on industry trends.Leverage social mediaSocial media can be a powerful tool for B2B content marketing, especially for reaching decision-makers who may be active on LinkedIn. Share your content on social media platforms, engage with your audience, and participate in industry conversations to build your brand’s visibility and credibility.Use data to drive your strategyData can provide valuable insights into what kind of content resonates with your audience, which channels are most effective for reaching them, and what topics are trending in your industry. Use data analytics tools to track your content’s performance, and use these insights to refine...

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: www.linkedin.com/in/arimurray/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO STAND OUT AS A B2B CREATORAs a B2B creator, standing out in a crowded market can be a challenge. With so much content available online, it can be difficult to capture your audience’s attention and differentiate yourself from your competitors. In this blog post, we’ll explore some tips for standing out as a B2B creator.Know your audienceThe first step in standing out as a B2B creator is to know your audience. Who are you creating content for? What are their pain points, challenges, and goals? By understanding your audience’s needs and preferences, you can create content that is tailored to their interests and provides value.Be authenticAuthenticity is key to standing out as a B2B creator. Your audience wants to hear from a real person, not a faceless brand. Share your personal stories and experiences, and be honest about your successes and failures. By being authentic, you can build trust with your audience and differentiate yourself from competitors who may be more focused on sales pitches and marketing slogans.Provide valueB2B buyers are looking for solutions to their business problems. By providing value in your content, you can position yourself as a thought leader in your industry and build trust with your audience. Share your expertise and insights, and provide actionable tips and advice that your audience can use to improve their businesses.Experiment with different formatsThere are many different formats for B2B content, including blog posts, videos, podcasts, and infographics. Experiment with different formats to find what works best for you and your audience. For example, if your audience prefers visual content, consider creating more infographics or videos.Collaborate with othersCollaborating with other B2B creators can be a great way to stand out and reach new audiences. Look for opportunities to collaborate on webinars, guest blog posts, or social media campaigns. By partnering with other creators in your industry, you can leverage their expertise and reach new audiences.Stay up-to-date with industry trendsTo stay relevant as a B2B creator, it’s important to stay up-to-date with industry trends and developments. Follow industry thought leaders on social media, attend conferences

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Mark:LinkedIn: linkedin.com/in/markpjung/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comWHY CREATIVITY MATTERS IN B2B MARKETINGIn today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals.Capturing AttentionIn today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression.DifferentiationWith so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest.Building TrustTrust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals.Engaging EmotionallyB2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action.Generating ResultsAt the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real...

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsWHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETINGContent marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.Understanding Your AudienceContent marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.Providing ValueContent marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.Building RelationshipsContent marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.Enhancing EngagementContent marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.Supporting SalesContent marketing can support your sales efforts by providing your sales team with the information they

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows in this episode from the archives.KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow KT:LinkedIn: linkedin.com/in/ktmcbratneyTwitter: twitter.com/k_to_the_tKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro02:08 The Spider Web of Organic Growth16:27 How Marketing Has Been Democratized19:42 The Need to Talk With People, Not At Them20:10 Why It’s Time to Break Out of Our Boxes22:17 Sometimes You’ve Just Gotta Work Harder24:40 Personal Brand Authenticity31:15 Take a Look At TikTok33:15 Why Can’t We All Just Get Along?41:48 If I Can Tell You One ThingTHE IMPORTANCE OF PAID AND ORGANIC GROWTH IN B2B MARKETINGIn today’s competitive B2B marketing landscape, businesses need to use a variety of strategies to grow their audience and drive revenue. Two of the most important strategies are paid and organic growth. While each strategy has its strengths and weaknesses, both are essential to a successful B2B marketing campaign. In this blog post, we’ll explore the importance of paid and organic growth in B2B marketing.Organic GrowthOrganic growth is the process of growing your audience and driving traffic to your website without paid advertising. This strategy includes tactics like search engine optimization (SEO), social media marketing, email marketing, and content marketing. Organic growth is important for several reasons:Cost-Effective: Organic growth can be cost-effective compared to paid advertising. Once you create content, optimize your website, and build your social media presence, it can continue to drive traffic to your site for months or even years, without ongoing costs.Builds Trust: Organic growth helps to build trust with your audience. When you rank high in search results or have a strong social media presence, it shows that you’re a reputable and credible business. This builds trust with your audience and can lead to more conversions.Long-Term Benefits: Organic growth has long-term benefits. As your website becomes more established, it will continue to rank higher in search results, attracting more visitors and leads to your website. It can also help you to establish your business as a thought leader in your industry.Paid GrowthPaid growth is the process of growing your audience and driving traffic to your website

When you treat your customer like the star of the show, it doesn’t feel like marketing.Meet Chantelle, one of the best in the business. This is one from the archives.Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Chantelle:LinkedIn: linkedin.com/in/chantellemarcelleTwitter: twitter.com/ccmarce_writesKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsHOW TO WRITE AN EFFECTIVE CONTENT STRATEGYCreating an effective content strategy is a crucial aspect of any successful marketing campaign. A well-executed content strategy can help businesses drive traffic, generate leads, and build brand awareness. In this blog post, we’ll explore the key steps to create an effective content strategy for B2B marketing.Define Your Goals and ObjectivesThe first step in creating an effective content strategy is to define your goals and objectives. What do you want to achieve through your content marketing efforts? Do you want to drive traffic to your website, generate leads, build brand awareness, or establish your business as a thought leader in your industry? Defining your goals and objectives will help you to create content that is focused and aligned with your overall marketing strategy.Define Your Target AudienceOnce you have defined your goals and objectives, the next step is to define your target audience. Who are you creating content for? What are their needs, pain points, and interests? Understanding your target audience will help you to create content that resonates with them and addresses their specific needs.Conduct Keyword ResearchKeyword research is an important step in creating an effective content strategy. It helps you to identify the keywords and topics that your target audience is searching for. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume, low-competition keywords that you can target in your content.Identify Content Types and FormatsThe next step is to identify the types and formats of content that you will create. There are many different types of content to choose from, including blog posts, videos, podcasts, infographics, whitepapers, and case studies. Consider the preferences of your target audience and the resources that you have available when deciding on the types of content to create.Develop a Content CalendarA content calendar is a schedule of the content that you plan to create and publish. It helps you to stay organized and ensures that you are consistently creating content that is aligned with your goals and objectives. Use a content calendar tool like Trello, Asana, or CoSchedule to plan and schedule your content in advance.Promote and...

This episode from the archives is gold.Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/Twitter: https://twitter.com/AnthonyYepezKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGYSocial media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy.Define Your Goals and ObjectivesThe first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy.Choose the Right Social Media PlatformsOnce you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use.Build Your CommunityBuilding a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience.4. Measure Your PerformanceMeasuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results.In...

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro00:57 Vogue Ambition03:36 All The Latest Cat News07:53 The Goal Is 100%10:47 The Importance of Building In Time11:47 Design is Hard14:25 People Don’t Read Long Form Content17:18 The Content Repository23:48 Why Content Marketing is Chaos29:10 Not Healthy to Die On a Moving Marketing HillHOW TO WRITE A BLOG POST – LONG FORMLong form content has become essential to the success of any blog or online publication.Users now demand longer reads that delve deeper into subjects that interest them and can be read from start to finish without wanting to gouge their eyes out. However, creating long-form content isn’t always easy. There are different rules and techniques to consider if you want your blog posts to get read.The following guide will teach you everything you need to know about creating long form content for your own blog or website.DEFINING WHAT LONG FORM MEANS TO YOUR BRANDBefore you start writing, you need to make sure you know exactly what long form means to your brand. Although there are no strict rules or guidelines when it comes to long form content, there are certain criteria that you need to meet in order for your posts to be classed as long form. These include: – A minimum number of words – 10,000 words is a good benchmark when writing a long form article. – An in-depth analysis of a subject – Rather than just listing the pros and cons of a particular product, you need to fully explore the subject and include concrete examples of why it is important. – Excluding fluff and filler words –

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Dale:LinkedIn: https://www.linkedin.com/in/copierwarrior/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comWHAT MARKETERS SHOULD KNOW ABOUT SALESSales and marketing are two essential functions of any business. While marketing focuses on building brand awareness, generating leads, and creating demand for products and services, sales focuses on converting those leads into paying customers. In this blog post, we’ll explore what marketers should know about sales to create effective marketing strategies that support sales efforts.Understand Your Target AudienceTo create effective marketing strategies that support sales efforts, it is important to understand your target audience. Who are your ideal customers? What are their pain points, challenges, and goals? What motivates them to make purchasing decisions? By understanding your target audience, you can create messaging and content that resonates with them, and that drives them towards a purchasing decision.Align Your Marketing Strategy with Sales GoalsTo support sales efforts, your marketing strategy should be aligned with sales goals. This means that marketing and sales teams should work together to develop a shared understanding of target audience, messaging, and lead generation strategies. By aligning marketing and sales efforts, you can create a seamless customer journey that moves prospects from awareness to consideration to purchase.Use Data to Inform Your StrategiesData is a valuable resource for both marketing and sales teams. By using data to inform your strategies, you can gain insights into customer behavior, identify trends, and optimize your messaging and content. Use tools like Google Analytics, CRM software, and marketing automation software to track website traffic, lead generation, and customer behavior. This data can help you to create more targeted marketing campaigns, and to identify areas for improvement in your sales process.Provide Sales Enablement SupportTo support sales efforts, marketing teams can provide sales enablement support. This includes creating sales collateral, such as product datasheets, case studies, and customer testimonials, that can help sales teams to close...

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Aazar:LinkedIn: https://www.linkedin.com/in/aazarshad/Twitter: https://twitter.com/AazarshadFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO IMPLEMENT MESSAGE-MARKET FITIn today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy.Understand Your Target MarketThe first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires.Develop a Clear Value PropositionOnce you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience.Test and Refine Your MessagingNext, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market.Align Messaging Across All ChannelsTo ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition.Continuously Monitor and Adjust Your MessagingFinally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with...

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there -  who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/HOW TO LEVERAGE PUSH NOTIFICATIONS FOR MARKETINGPush notifications are a powerful marketing tool that can help you engage with your audience and drive business results. In this blog post, we’ll explore how professional marketers can leverage push notifications for marketing.Personalize your messagesOne of the most effective ways to use push notifications is to personalize your messages. Use data on your users’ preferences, behaviors, and interactions with your app or website to create messages that are relevant and personalized. This can help increase engagement and drive conversions.Segment your audienceSegmenting your audience is another key strategy for effective push notification marketing. Divide your audience into groups based on factors such as their behavior, demographics, location, and interests. This can help you create targeted messages that are more likely to resonate with specific segments of your audience.Use compelling visuals and copyPush notifications are a highly visual and concise form of communication, so it’s important to use compelling visuals and copy that capture your audience’s attention. Use images, videos, and emojis to add visual interest to your messages, and craft copy that is concise, clear, and attention-grabbing.Time your messages strategicallyTiming is critical when it comes to push notifications. You want to send your messages at a time when your audience is most likely to engage with them. Use data on your users’ behavior and preferences to identify the best times to send messages, and experiment with different timing strategies to see what works best for your audience.Optimize for mobilePush notifications are a mobile-first communication channel, so it’s important to optimize your messages for mobile...

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sam:https://www.linkedin.com/in/samanthahembree/Follow Brooklin:https://www.linkedin.com/in/brooklin-nash/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 The Benefits Of Being In-House07:59 Freelancing Freedom12:35 What People Underestimate18:54 Finding Your Niche22:39 Asking Yourself What You Really Want24:48 The Different Marketing Hills To Die On28:31 Advice You Wish You’d Received29:56 Don’t Be Afraid To Say Yes35:47 Who We AreHOW TO THINK ABOUT LONG-FORM B2B CONTENTAs a professional marketer, you’re probably aware that long-form content has become increasingly popular in the B2B world. However, creating long-form content that resonates with your audience can be a challenge. In this blog post, we’ll explore some of the key considerations that should be taken into account when thinking about long-form content for B2B.Understand your audienceThe first step in creating effective long-form content is to understand your audience. Who are they, what are their pain points, and what type of content do they prefer? It’s important to conduct thorough research on your audience, including conducting surveys and interviews, analyzing social media data, and reviewing website analytics. This information can help you create content that addresses your audience’s specific needs and preferences.Choose the right formatLong-form content can take many different forms, including blog posts, whitepapers, e-books, and case studies. Choosing the right format depends on your goals and your audience’s preferences. For example, if you’re looking to position yourself as a thought leader in your industry, a whitepaper or e-book might be the best option. If you want to provide actionable insights, a case study or how-to guide could be more appropriate.Focus on quality over quantityWhen it comes to long-form content, quality is more important than quantity. Rather than focusing on word count, make sure that your content is well-researched, engaging, and informative. Use data, anecdotes, and real-life examples to illustrate your points and make your content more relatable. Keep in mind that your audience is likely to...

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.Get to know Kaylee better in this quick-fire question and answer session.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation?Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of  Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:14 When Marketing Feels Off03:34 Creating Demand Through Brand Storytelling06:18 The Demand/Creation Split10:17 How To Push Back Against Adding Forms15:18 Data As A Compass, Intuition From Experience18:44 The Marketing Hill I’d Die On23:06 The Feedback Loop Is Real28:36 A Firm Base Of Analytics And Understanding30:45 Connect With KayleeHOW TO CREATE DEMAND THROUGH BRAND STORYTELLINGBrand storytelling is a powerful marketing tactic that can help you create demand for your products or services. By telling a compelling story that resonates with your target audience, you can create a stronger emotional connection between your brand and your customers. Here are some ways you can create demand through brand storytelling:Identify Your Brand’s StoryThe first step in creating demand through brand storytelling is to identify your brand’s story. This should be a narrative that connects your brand with your target audience and sets you apart from your competitors. Your brand’s story should be authentic, compelling, and relevant to your target audience.Use Emotion to Create a ConnectionEmotions are a powerful tool in storytelling. By using emotion, you can create a stronger connection between your brand and your customers. Use stories that evoke positive emotions such as joy, hope, or inspiration. This will help your target audience feel more connected to your brand and increase the likelihood of them becoming loyal customers.Use Visuals to Enhance Your StoryVisuals are an important part of brand storytelling. They can help you create a more engaging and memorable experience for your target audience. Use visuals that enhance your brand’s story and evoke emotion. This can include images, videos, or even animations.Focus on the Benefits of Your Product or ServiceYour brand’s story should focus on the benefits of your product or service. Highlight how your product or service can solve a problem or fulfill a need for your...

How should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Meghan:LinkedIn: https://www.linkedin.com/in/meghankeaney/Twitter: https://twitter.com/meghkeaneyFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:11 The Pain Point AI Is Solving03:53 Two Extreme Reactions06:01 Why AI Can’t Replace Great Writers07:07 A Photography Parallel09:30 Solving The Time Drain Of Long Form Content12:30 Meghan’s Favorite Use Case15:38 The Marketing Hill I Would Die On20:13 Marketing As An Introvert24:00 An Early Education In StorytellingHOW TO USE AI AS A MARKETING TACTICArtificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic:Personalize ContentAI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales.Improve Customer ServiceAI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction.Optimize Marketing CampaignsAI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns.Predictive AnalyticsAI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly.Image and Voice RecognitionAI-powered...

Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology.Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.Follow Rory:LinkedIn: https://www.linkedin.com/in/rorysutherland/Twitter: https://twitter.com/rorysutherlandKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE PSYCHOLOGY IN MARKETINGAs a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts:Use Social ProofSocial proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews.Appeal to EmotionsPeople often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience.Create ScarcityThe fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website.Use AnchoringAnchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price.Utilize the Power of ColorsColors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability.In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social...

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen.Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. Daniel and Sara talk strategy, leadership, and how to grow ops superstars.Follow Sara:LinkedIn: https://www.linkedin.com/in/saramcnamara/Twitter: https://twitter.com/ifeellikemacmacKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How are you thinking about SEO and accessibility?Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Rejoice:LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/Twitter: https://twitter.com/RejiYatesFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 Get Started With These Hacks05:13 The Narrative Approach To Content 07:42 Start Thinking In Formats09:34 Selling The Benefits Of An SEO Strategy12:37 SEO As A Long Term Investment13:33 The Greatest Challenge Right Now16:40 The AI Accessibility Question18:55 Designing With Every Body In Mind20:54 The Marketing Hill I Would Die OnHOW TO CREATE INCLUSIVE SEOAs a professional marketer, you already know the importance of search engine optimization (SEO) in today’s digital landscape. But have you ever considered making your SEO efforts more inclusive? Inclusivity in SEO refers to the practice of creating online content that is accessible and welcoming to all individuals, regardless of their backgrounds or abilities.Here are some tips on how to make your SEO efforts more inclusive:Focus on user experienceWhen optimizing your website for search engines, it’s essential to prioritize user experience. This means ensuring that your website is easy to navigate, loads quickly, and is accessible to all users, including those with disabilities. This can be achieved by using alt tags for images, providing closed captions for videos, and using simple and clear language throughout your website.Use inclusive languageThe words you use on your website can have a significant impact on how inclusive it is. Use inclusive language that respects and celebrates diversity, avoids cultural appropriation, and is free from stereotypes. Consider using gender-neutral language and avoiding language that may be considered offensive or insensitive.Consider accessibilityTo make your SEO efforts more inclusive, you must consider accessibility. This means ensuring that your website is accessible to users with disabilities, such as visual or hearing impairments. This can be achieved by using readable fonts, providing alternative text for images, and ensuring that your website is compatible with screen readers.Embrace diversity in your contentEmbracing diversity in your content means...

Want to improve your marketing successes? Get to know why people buy your products.In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.Join Daniel and Melina as they get into everything consumer psychology.Follow Melina:LinkedIn: https://www.linkedin.com/in/melinapalmer/Twitter: https://twitter.com/youngmelinaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sean:LinkedIn: https://www.linkedin.com/in/seanholladay/Twitter: https://twitter.com/seanholladayFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:40 The Launch Of The SpaceStation06:02 Influencer Marketing Past And Present07:31 Ceding Control15:00 The Doritos Campaign17:28 Do Your Homework20:57 The Marketing Hill You’d Die On23:45 Authenticity Versus Promotion27:00 Why You Have To Care29:48 When Engagement Changes Your LifeWHY MARKETING NEEDS MORE AUTHENTICITYAuthenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity:Builds trust:Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty.Differentiates from competitors:In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic.Increases engagement:Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates.Aligns with values:Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty.Humanizes the brand:Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a...

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Jess:LinkedIn: https://www.linkedin.com/in/jess-cervellon/Twitter: https://twitter.com/JessCervellonFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:01 Morphing Into Customer Experience02:47 Authentic Automation07:05 The Feedback Loop11:23 Always Being On14:40 The Proactive Approach To Problem Solving18:44 Community Built On Discord21:02 When Marketing And CX Get Together28:40 The Retention Question32:24 Building The Bot FunnelWHY CX IS A MARKETING TACTICIn today’s competitive marketplace, businesses need to focus on delivering an exceptional customer experience (CX) to stand out from the crowd. CX is the sum of all interactions a customer has with your brand, from their first interaction with your website or social media profile to their post-purchase support experience. While many businesses view CX as a customer service issue, it is actually a powerful marketing tactic that can help you attract and retain customers. Here are some reasons why CX is a marketing tactic:CX Builds Brand LoyaltyWhen customers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others. By focusing on CX, you can build a loyal customer base that will drive revenue and growth for your business.CX Enhances Brand ReputationIn today’s social media-driven world, a negative customer experience can quickly go viral and damage your brand reputation. By prioritizing CX, you can ensure that your customers have a positive experience with your brand, which can enhance your reputation and attract new customers.CX Boosts Customer Lifetime ValueCustomer lifetime value (CLV) is the amount of revenue a customer generates over the course of their relationship with your brand. By providing a positive CX, you can increase CLV by encouraging repeat purchases and customer referrals.CX Improves Customer AcquisitionWord-of-mouth marketing is a powerful tool, and it starts with providing a positive CX. When customers have a great experience with your brand, they are more likely to tell their friends and family about it, which can drive new business.CX Differentiates Your BrandIn a crowded marketplace, it can be difficult to stand out from the competition.

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions.Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology.Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer.Follow Phill:LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE BEHAVIORAL SCIENCE IN MARKETINGBehavioral science is the study of how individuals make decisions and take actions in various situations. As a marketing professional, understanding behavioral science can help you better understand your target audience and create more effective marketing campaigns. Here are some tips on how to use behavioral science in marketing:Use social proof:Social proof is a powerful psychological concept that refers to the tendency of individuals to follow the actions of others in similar situations. Use social proof in your marketing campaigns by showcasing positive reviews, ratings, and testimonials from satisfied customers. This can help increase trust in your brand and encourage others to follow suit.Leverage the scarcity principle: The scarcity principle is another psychological concept that refers to the tendency of individuals to desire things that are perceived as rare or in short supply. Use the scarcity principle in your marketing campaigns by creating limited-time offers or showcasing limited availability of products or services. This can create a sense of urgency and increase the perceived value of your offerings.Utilize the anchoring effect: The anchoring effect is the tendency of individuals to rely too heavily on the first piece of information presented to them when making decisions. Use the anchoring effect in your marketing campaigns by strategically pricing your products or services. For example, by showcasing a high-priced item next to a lower-priced item, the lower-priced item may seem like a better deal in comparison.Appeal to emotions: Emotions play a significant role in decision-making. Use emotional appeals in your marketing campaigns to create a connection with your target audience. For example, focus on creating content that evokes positive emotions like happiness, excitement, or joy.Make it easy: Individuals are more likely to take action when the desired behavior is easy to accomplish. Use this concept in your marketing campaigns by simplifying the actions you want your target audience to take. For example, use clear and concise messaging in your call-to-action and minimize any barriers to entry.Personalize the experience: Personalization is the practice of tailoring content to individual preferences and behaviors. Use personalization in your marketing campaigns by leveraging data...

Join Daniel and Robin in this quickfire round of questions.Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes.Follow Robin:LinkedIn: https://www.linkedin.com/in/robingdaniels/Twitter: https://twitter.com/robin_danielsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions.Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity.  Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career.Follow Adam:LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.Follow Savannah:LinkedIn: https://www.linkedin.com/in/savannahsanchez/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE A TIKTOK STRATEGYTikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals:Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts.Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content.Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics.Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform.Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility.Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience.In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok...

How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths.Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera.Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand.Follow Robin:LinkedIn: https://www.linkedin.com/in/robingdaniels/Twitter: https://twitter.com/robin_danielsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO PRIORITIZE MARKETING IN A DOWNTURNEconomic downturns can pose significant challenges for marketing professionals. With tighter budgets and a more cautious consumer mindset, it can be challenging to know where to prioritize marketing efforts. However, during times of economic uncertainty, it’s essential to focus on strategies that can help sustain and grow your business. Here are some tips on how to prioritize marketing in an economic downturn:Focus on ROI: During an economic downturn, marketing budgets are often under scrutiny. To justify your marketing spend, it’s crucial to demonstrate a return on investment. Focus on marketing strategies that have a proven track record of delivering results. Set measurable goals and track your progress to ensure that your efforts are generating a positive return.Optimize your digital presence: In a world where more consumers are shopping online, it’s essential to have a strong digital presence. Focus on optimizing your website, social media profiles, and online advertising campaigns. Ensure that your messaging is relevant, and your online experience is user-friendly. Consider investing in search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your visibility online.Nurture existing customers: During an economic downturn, customer loyalty is more important than ever. Focus on building relationships with your existing customers by offering exceptional customer service, personalized messaging, and exclusive offers. Consider launching a loyalty program to reward your most loyal customers.Leverage social media: Social media is a cost-effective way to reach a broad audience. Focus on creating engaging content that resonates with your target audience. Consider partnering with social media influencers to increase your reach. Use social media to promote your products or services and to stay connected with your customers.Monitor your competition: During an economic downturn, competition can be fierce. Monitor your competitors’ marketing strategies to stay ahead of the curve. Focus on what sets you apart and communicate your unique value proposition. Consider launching promotions or special offers to...

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comCrafting an Impactful Product Marketing Strategy: Tips and Tricks for SuccessProduct marketing is at the heart of any DTCl business. It helps brands reach a larger audience and build relationships with their customers.  Product marketing involves creating a strategy that will effectively promote a product or service. The strategy should be tailored to the brand’s target audience, as well as its goals. In this article, we’ll explore the steps for crafting an effective product marketing strategy. We’ll also look at tips and tricks for creating an impactful product marketing campaign. Finally, we’ll discuss ways to analyze the success of your product marketing strategy.  Crafting an effective product marketing strategyCreating an effective product marketing strategy starts with an understanding of your target audience. Knowing who your ideal customer is will help you create a strategy that speaks to them. You should also understand the product’s features and benefits, as well as the competition’s offerings. Once you have a clear understanding of the target audience and the product’s features, you can begin to craft an effective product marketing strategy. The strategy should include objectives, tactics, and a timeline. Objectives should be measurable, attainable, and specific. Tactics should be tailored to the target audience and the product’s features. The timeline should include a start and end date for each tactic. Elements of a successful product marketing strategyA successful product marketing strategy should include a few key elements. It should focus on the customer’s needs and the product’s capabilities. It should include tactics that are tailored to the target audience and the product’s features. And it should include a timeline for when each tactic will be executed. The strategy should also include a budget. A budget will help you determine which tactics are feasible and which are not. It will also help you track progress and adjust the strategy if needed.Finally, the strategy should include a way to measure success. This can be done through metrics such as website traffic, sales, or customer engagement. Measuring success will help you understand what’s working and what’s not, so you can adjust your strategy accordingly. Tips and tricks for creating an...

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social..Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:23 The Power Of A Well Delivered Sermon05:04 Channel, Don’t Create Desire11:44 Change Life, Gain A Convert15:15 Bad Decisions Leading To Better Decisisions17:32 Riding The Endorphin Wave19:18 The Tide That Lifts All Ships23:20 Go Slow To Go Fast24:00 Consistency Is A Superpower27:35 Perfection Is The Enemy Of DoneUnlocking Organic Growth: Proven Strategies for MarketersOrganic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. As a marketer, you want to focus on organic growth strategies that will help you build an engaged, loyal customer base. In this article, we'll explore the benefits of organic growth, some proven strategies for achieving it, and the tools you can use to help you get there. Benefits of organic growthOrganic growth is a great way to build a strong, long-term relationship with your customers. It allows you to create an authentic connection with them, which leads to more loyalty and trust. Additionally, organic growth is cost-effective since you don't have to pay for advertising or other costly marketing strategies. As a result, your ROI is likely to be much higher than with other marketing methods. Organic growth also helps you stay competitive in today's digital landscape. With more and more companies turning to paid advertising to get their message out, it's important to have an organic growth strategy that stands out. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition. Finally, organic growth is a great way to build brand awareness. By creating content and engaging with customers on social media, you can increase your visibility and reach a larger audience. This can help you drive more traffic to your website, which can lead to more conversions.  Crafting an organic growth plan. What do you want to achieve with your organic growth strategy? Do you want to increase brand...

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.Kyle is CMO at Jellyfish, an author, and speaker.Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.Follow Kyle:LinkedIn: linkedin.com/in/kylelacyTwitter: https://twitter.com/kyleplacyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comMeasure Your Success: Proven Strategies to Show Impact Through Your MarketingAre you looking for ways to measure the success of your marketing campaigns?  In this article, we’ll discuss proven strategies to measure your success and show the impact of your marketing. We’ll look at ways to measure the effectiveness of your campaigns, track your progress, and analyze the results. We’ll also cover the importance of setting realistic goals, as well as the benefits of using analytics to help you get the most out of your marketing efforts.  With the right strategy in place, you can gain valuable insights into your campaigns and use them to make smarter decisions about your marketing plans. So let’s dive in and take a look at how to measure your success and show your impact through your marketing.  Strategies for Measuring Your SuccessThe first step towards measuring your success is to set some goals. You’ll want to start by deciding what success really means for your business. Once you have your goals in place, you can start to look for ways to measure your success. Success can be measured in a variety of ways, depending on your business.  It can be measured in terms of revenue, leads, customer retention, or customer satisfaction. It’s important to understand that these numbers will change over time depending on a variety of factors. It’s also important to keep in mind that the numbers alone won’t tell the whole story. When measuring your success, you should take into account the following factors: What is the goal? How do you measure it? How does it affect your business? Measuring Your ResultsBefore you start tracking your progress, you’ll want to make sure that you have the right tools in place. You’ll want to make sure that your marketing campaigns are set up correctly and that your analytics are set up correctly. If you don’t have this in place, you won’t have any way to measure your progress.  You’ll also want to make sure that you take the time to understand your data. In order to maximize the results of your marketing campaigns, it’s important to measure your results. You can do this by setting specific goals for your campaigns and tracking your progress. You can analyze your results to see what’s working and what isn’t. This will help you to improve your campaigns and maximize your results in the...

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.Follow David:LinkedIn: https://www.linkedin.com/in/davegerhardt/Twitter: https://twitter.com/davegerhardtKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:Timestamps:00:00 Intro08:40 An Interesting Place To Be Right Now10:54 Going Where The People Are13:55 The Inherent Fascination With The Origin Story17:39 ExitFive’s Origin Story21:05 Posting On Social Media? It’s Not For Everyone26:44 The Yoga Example35:16 The Need For a Point Of View46:00 Content Consistently54:21 Being AuthenticHOW TO BUILD A COMMUNITY ON LINKEDINLinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional:Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people.Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results.Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging.Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your...

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow.Alexandria shares her best marketing tactics, trends she’s jumping on and more besides.Follow Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.Follow Ben:LinkedIn: linkedin.com/in/benjshapTwitter: https://twitter.com/benjshapKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comStep-By-Step Guide to Scaling Your Podcast For Maximum ReachPodcasting can be a powerful tool for connecting with potential customers, generating leads, and building brand awareness. However, it can be difficult to know where to start when it comes to scaling your podcast for maximum reach.  This step-by-step guide will show you the best practices for growing your audience and increasing your visibility in the podcasting space. From optimizing your content for SEO to connecting with influencers and utilizing social media, this guide will help you get the most out of your podcasting efforts. With the right approach and the right strategies, you can take your podcast to the next level and reach a broader audience. So let's get started!  Optimize Your Podcast for SEOBefore you even get started with producing episodes, you should take steps to optimize your podcast for SEO. SEO stands for “search engine optimization,” and it refers to practices designed to help your website and content rank higher in search engine results. Getting your podcast's SEO strategy right from the start will help you gain more organic listeners and reach a broader audience.  It will also make it easier for people to find your podcast and subscribe. In order to optimize your podcast for SEO, there are a few things you should keep in mind. First, make sure you use a descriptive title and subtitle. The title and subtitle are the two biggest factors that will impact your podcast's SEO. Next, make sure you have a good description. The description will also be factored into your podcast's SEO. You will also want to make sure you have relevant keywords throughout your content. A good rule of thumb is to have 1-2 keywords throughout your content for every 100 words. Utilize Social MediaOnce you have your podcast ready to go, the next step is to start marketing your podcast. One of the best ways to do this is to start building your following on social media channels. You can promote your podcast on social media channels by sharing your content, posting about upcoming episodes, and engaging with your audience. This will help you build a following, get feedback, find potential guests, and increase awareness about your podcast. By using social media channels, you have the opportunity to reach...

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro07:40 The HubSpot Mission09:07 Black Friday Conversations That Hit Different12:19 How Christina Thinks About Community13:43 Staying Close To Our People17:46 Creating Touchpoints Of Connection22:56 Thinking In The Comments25:12 The Two-Beer Buzz32:16 The Difference Between Targeting And Community45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:43 Not The School For Marketers02:53 How I Think About Product Marketing05:58 The First 30 Days09:10 Product Marketing: Bridging The Gap10:27 The Identity Of A Product Marketer12:36 Don’t Wait To Hit The Go Button17:17 The Marketing Hill I Would Die On19:48 Choosing The Right Words22:45 The Importance of Personal Brand5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product SalesProduct marketing is an essential part of any successful business, and it requires a unique set of skills and strategies to be successful. It involves understanding the customer, their needs and wants, and coming up with creative solutions to meet those needs.  Thinking like a product marketer is essential to increasing your product sales, but it can be difficult to know exactly what steps to take. Luckily, this article outlines five simple steps you can take to start thinking like a product marketer and increase your product sales.  We’ll cover tips and strategies for researching the customer, understanding their needs and wants, creating a marketing plan, and more. By the end of this article, you'll have the tools and knowledge necessary to start thinking like a product marketer and increase your product sales.  Understand Your Customer: Research and AnalyzeBefore you can start