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The Marketing for Health Coaches Podcast Profile

The Marketing for Health Coaches Podcast

English, Finance, 1 season, 56 episodes, 22 hours, 36 minutes
About
Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/
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#55: Why Some Talks Flop (And What To Do Instead)

When coaches experience zero or just 1 or 2 people showing up to their talks, it’s usually because they’ve put themselves in the role of being responsible for promoting their talk.The way to get more people knowing about your talks - and attending them - is to line up hosts.In this episode you’ll learn:Where you should give talksHow to reach out to potential hostsWhat do I do after someone says “yes” to hosting you2 key questions to ask potential hosts (that help you determine if they are a good fit for you)How to get people showing up to your talksHow to communicate & work with hosts to make your talks a huge successLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness TalksEpisode #53: How I Got Most of My Clients as a Health CoachEpisode #54: How To Get People To Show Up For Your Talks (Even If You’re Brand New)
5/13/202420 minutes, 46 seconds
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#54: How To Get People To Show Up For Your Talks (Even If You're Brand New)

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks. Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up!Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness TalksEpisode #53: How I Got Most of My Clients as a Health Coach
5/8/202417 minutes, 9 seconds
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#53: How I Got Most of My Clients as a Health Coach

When I was a health coach, I got most of my clients by giving wellness talks. In this episode I share what I did, and how you can do the same.Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program participants.In this episode you’ll learn:Why giving talks works so well to get you clientsHow to be successful with your talks3 main ways you can use your talks to get in front of new ideal clients Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness TalksEventbrite
5/2/202418 minutes, 37 seconds
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#52: Should You Make Your Health Coaching Program Evergreen? (Pros and Cons)

In this episode, you’ll learn:The elements you need to sell an evergreen program3 models to consider for evergreen offerings The monthly list growth you need to make this worthwhile3 questions to ask yourself when deciding whether to go evergreen Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanEpisode 17: 6 Things You Need to Grow Your ListEpisode #32: The Missing Protocol Your Health Coaching Clients NeedEpisode #34: Everything You Need to Know About Intuitive Eating (What is IS and What it is NOT)
4/25/202421 minutes, 6 seconds
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#51: How to Create a CEO Schedule as a Health Coach

In this episode, Tracy Hoth shares a refreshing and practical approach to creating a schedule that will work for YOU. It truly blew my mind. You’ll learn:What may be keeping you from having an effective scheduleThe 5 steps to creating your schedule (taking into account works for your life, the way your brain works, and your energy fluctuations throughout the day)Questions to ask yourself -  to know if your schedule is working for youHow to set-up your business for success (while having more free time) Links/Resources mentioned on the show:Free Resource from Tracy: How to Name Your Digital FilesTracy’s website Follow Tracy on Instagram About Tracy HothTracy Hoth is a 15-year veteran professional organizer and certified life coach who is on a mission to empower coaches to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business. She is the host of the globally ranked Organized Coach Podcast and creator of Organized Coach Academy where she helps coaches become organized CEOs.
4/18/202443 minutes, 2 seconds
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#50: How to Use (and NOT Use) Facebook Groups as a Health Coach

I often hear from coaches that they’ve been getting outdated advice about Facebook Groups.  Because of that, there’s a lot of confusion and time wasted on Facebook Groups.There are some amazing ways to use Facebook groups, but they may be different than what you think.In this episode, you’ll learn:The ONE strategy I no longer recommend when it comes to Facebook groups (when you remove this it will save you a ton of time and energy)What NOT to do in other people’s Facebook groupsThe best way to use Facebook groups for your businessMy take on alternatives to Facebook groupsLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
4/10/202426 minutes, 53 seconds
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#49: How to Get More Clients Signing Up

“I’m just scraping by. I love what I do, but I need more clients.”This is what Andrea shared with me a few weeks ago during a free coaching call I hosted for this community.  This was such a juicy conversation, that I’ve decided to share it with you in this episode.You’ll hear me doing some detective work to uncover why Andrea might not be getting as many clients as she’d like and what shifts to make. You’ll learn:When to raise your rates (and how to determine if your rates are you too high or too low)What to do when someone says “I can’t afford it.”How to give wellness talks to larger groups (so you can enroll more clients)The pros and cons of giving your private coaching clients video lessons Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial ConsultsEpisode 14: How to Find the Best Places to Give Talks
4/3/202424 minutes, 37 seconds
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48: Your List Building Questions Answered

In this episode, I share my perspective on when you should focus on list building.I also share the very first steps of starting to build an email list - including what makes a good free gift and formulas you can use to create your free gift. Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanEpisode 17: 6 Things You Need to Grow Your ListEpisode 18: How to Create an Enticing Free Gift (That Grows Your List)Episode 19: The 8 Best Ways to Promote Your Free Gift & Build Your List 
3/27/202428 minutes, 1 second
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#47: When Your Health Coaching Clients Struggle to Make Lasting Changes

In the episode, you’ll learn:Why some clients have a harder time following through  The role your clients’ nervous system plays in their ability to take actionHow to help clients regulate their nervous system, so they can move forward and take actionThe one thing you want to avoid when your clients struggle to make progressHow to take care of yourself (and your nervous system) as the coach through this processLinks/Resources mentioned on the show:Get Mandy’s Free Training: How to Support Your Clients & Address The Underlying Causes of Their Resistance to ChangeFollow Mandy on InstagramEpisodes about Intuitive Eating mentioned in this episode:The Missing Protocol Your Health Coaching Clients NeedEverything You Need to Know About Intuitive Eating (What is IS and What it is NOT)About Mandy HarveyMandy Harvey is a leader in the field of trauma healing as well as an in-demand inspirational speaker. She specializes as a Trauma Healing Guide for nutrition and health coaches, helping them become the go to coach who can guide any client through their blocks and create lasting change.Her super power is showing coaches how to bridge the gap between their nutrition education and their clients’ resistance to change and empowers them with the vital trauma-informed expertise and somatic skills to help them successfully lead their clients through life-altering transformations. Mandy’s extraordinary story of transforming her own life from devastating childhood trauma and a near death experience to courageously facing and healing (mentally, physically and emotionally) from the past, learning to embrace her authentic truth, and designing the life of her dreams, is the inspiration behind her bold mission to teach others that it is possible to do the same.
3/20/20241 hour, 9 minutes, 15 seconds
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#46: The Exact Steps You Need To Sign Up Health Coaching Clients (If You Don’t Have a Big List)

Signing on new clients is such a thrilling experience, because it means you get to do your work and help people feel better. But you might be wondering…  is there a specific process you should use to sign up and onboard new clients that works like a charm? In this episode you’ll learn:How to warm-up potential client and get them pre-sold working with you, before you meetThe 3 low-tech tools you’ll need to sign on new clientsFinal step of the sales process that will avoid any buyer’s remorseAnd more!Links/Resources mentioned on the show:Enrollment for The Abundant Health Coach opens in a couple of weeks. This is our live 12-week business accelerator where you’ll learn how to consistently make 5K per month (without an email list or social media following).You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a discount and time-sensitive bonus when we open enrollment."5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial ConsultsAcuity online scheduling tool
2/21/202422 minutes, 37 seconds
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#45: What Works Best: Debunking Private Coaching vs. Group Programs

Have you heard that creating a course or a signature group program is the path to success?It sure can be if you’re in a certain place in your business.  But creating a group program before you have certain things in place can keep you in money struggle.In this episode I take you through a self-assessment...so you can move forward with confidence in knowing what’s best for you right now.In this episode you’ll learn:Whether you should focus on private coaching or offering a group programHow to determine if this is the right time to create a group programThe pricing & enrollment you need to be successful5 questions to ask yourself before creating a group program5 ways to know if focusing on private coaching may be the best path for you right now.Links/Resources mentioned on the show:Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-week business accelerator where you’ll learn how to consistently make 5K per month (without an email list or social media following).You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a discount and time-sensitive bonus when we open enrollment.“5 Clients in 30 Days” Step-by-Step Action Plan
2/13/202417 minutes, 57 seconds
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#44: 7 Reasons These Health Coaches Are The Ones Booking Clients

As it turns out, the coaches that are making a great living, doing what they love are all doing 7 key things.You may be surprised by what some of these things are.  Tune in and shave years off your learning curve.In this episode you’ll learn:What you do NOT need to focus on, so you can get out of overwhelm - and save yourself time, money, and energy The 7 keys to a successful health coaching business (that also creates more ease for you and your marketing)And you can use this as a diagnostic tool for your business - to see what you might be missing and where you want to put more attentionLinks/Resources mentioned on the show:Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-week business accelerator where you’ll learn how to consistently make 5K per month (without an email list or social media following).You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a discount and time-sensitive bonus when we open enrollment.The Exact Script for Leading Initial Consults“5 Clients in 30 Days” Step-by-Step Action Plan
2/5/202420 minutes, 27 seconds
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#43: What It Takes To Stand Out & Attract Clients (Even If You’re A Brand New Health Coach)

The main way to stand out is by being very specific about who you help and what you help them with.When you do this, you become magnetic to the people who need you the most. I know it can feel tricky (and even make you squirm in your seat) to figure out what your specialty should be  - but I’m here to help!In this episode you’ll learn:The 2 mistakes that will prevent you from attracting clientsThe myth about “niching” that may be keeping you stuckExamples of specialties that our clients are having great success with so you can get inspirationThe approach you want to AVOID when choosing a specialtyKey questions that will help you choose a specialtyHow to evaluate and know if your specialty is a strong good oneLinks/Resources mentioned on the show:Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-week business accelerator where you’ll learn how to consistently make 5K per month (without an email list or social media following).You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a discount when we open enrollment."5 Clients in 30 Days” Step-by-Step Action Plan
1/29/202424 minutes, 55 seconds
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#42: 2 Steps To Having Your First 5K Month as a Health Coach

In this episode I share 2 simple ways for you to build confidence and start getting clients.  Listen in and discover:How to gain confidence at leading initial consults with potential clientsHow to fill your calendar with initial consults The simplest (free and low-tech) way to spread the word about your services Links/Resources mentioned on the show:Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-week business accelerator where you’ll learn how to consistently make 5K per month (without an email list or social media following).You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a discount when we open enrollment.“5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial ConsultsAcuity online scheduling toolJoin my Free Facebook Group - The Health Coach Collective
1/23/202437 minutes, 32 seconds
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#41: How to Collect & Use Testimonials to Get More Health Coaching Clients

When you share client testimonials, your potential clients can see themselves in your clients’ experiences. This allows them to start to identify with your clients. And once they do, they begin to see what’s possible for them. They build trust not just in you, but also in themselves and the improved health and wellness they can experience in the future. Testimonials are much more convincing and inspiring than simply hearing how amazing you or your program are.In this episode you’ll learn:Where to find “hidden” testimonialsWording you can use to ask for a testimonial The hack that makes it easy for clients to give you a powerful testimonial Key questions to ask when collecting testimonialsWhere and how to use testimonialsWhat makes a good testimonial vs. a lackluster oneLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanEpisode #2: How to Specialize to Stand OutLisa Fraley’s Testimonial Release Template
1/15/202438 minutes, 42 seconds
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#40: When a Potential Client Says "I Need to Think About It"

“I need to think about it…” If you’ve done initial consults with potential clients, you’ve probably heard these words but haven’t known how to respond.  And maybe you’ve wondered… is this just code for “I’m not interested?” In this episode I share a simple process that takes the pressure off of clients to make a decision on the spot - while also supporting them to make the best choice for themselves. Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
1/8/20249 minutes, 30 seconds
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#39: How to Partner With Physicians as a Health Coach

If you’re looking for ways to attract more clients, you’ve probably thought about getting referrals from physicians. But you might not know how to go about developing a relationship with physicians.In the episode, you’ll learn from Carrie’s experience working with several physicians, including:The types of physicians that are more receptive to working with health coaches and nutritionistsWhat to do before you start reaching out to physiciansHow to connect with physicians and get a first meetingWhat to do during the initial meeting with a physicianHow to work with any fears about reaching out and being rejectedHow to keep referrals comingLinks/Resources mentioned on the show:Carrie’s Free Anxiety & Depression Recovery Guide Carrie’s YouTube Channel  Find Health at Every Size® (HAES) Professionals About Carrie BaileyCarrie Bailey is a highly skilled and compassionate Certified Functional Nutritionist, with more than a decade of experience helping hundreds of people overcome anxiety, depression and other weird mystery symptoms.Carrie has a deep and unique understanding of the intricate connection between nutrition and emotional well-being, and she is dedicated to helping clients heal anxiety and depression through a highly personalized dietary and supplement approach that breaks conventional wisdom and provides clients with an extraordinary ability to get rid of their symptoms. Whether you're seeking to enhance your own mental health or support others on their healing journey, Carrie Bailey is your go-to resource for cutting edge, evidence-based nutrition information and inspiration. 
1/2/202445 minutes, 47 seconds
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#38: My 50th Birthday Episode: Big Pivots, Lessons & Celebrations

It’s been a BIG year for me personally and professionally, so today - my 50th birthday - I’m getting personal and sharing the big shifts and happenings from the year.You’ll hear about…The big life decision I made and how I’ve navigated itThe mentors I chose to work with this year (and why)How I navigated a business set-back Why I changed all of my offerings this year My relationship with fear and worryThe new way that I’m making decisions Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanEpisode 29: Should You Use Facebook Ads? I’d love to hear from you. What were your big ahas or growth areas this year? Click here to send me a DM or email me at [email protected].
12/20/202331 minutes, 55 seconds
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#37: Why It's a Mistake to Create a Group Health Coaching Program from Scratch

A short group program is what I call “an easy yes” offer.I call it this because it’s low cost and low time commitment, which makes it easy for your clients to say YES.  AND... once potential clients get a taste of working with, many will realize they want to continue on in your higher-priced private coaching program.That means less hustling to fill your practice.In other words, a short group program is a very SMART thing to offer if you’re looking to grow your health coaching practice - no matter if you’re a new health coach or more experienced. But creating a group program from scratch isn’t always the best route to take. In this episode you’ll learn why using done-for-you programs can save you thousands of $$ and months of time. Tune in and learn the easy button that allows you to jumpstart your health coaching practice, even if you’re brand new or don’t have a lot of time!Links/Resources mentioned on the show:Our Done-for-You Intuitive Eating Program is going on sale in 2 weeks!  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program.You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.Have questions about Intuitive Eating? Click here to send me a DM or email me at [email protected].
11/20/202314 minutes, 59 seconds
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#36: Your 2024 Health Coach Promo Calendar

Ever wonder what to focus on each month and with a plan you can follow?In this episode you’re going to walk away with a:Calendar with when to offer each of your programsHealth coach income calculator you can use to reach your revenue goals Simple structure for your business that allows you to make good money doing the work you love!Links/Resources mentioned on the show:Our Health Coach Income Calculator includes a promo calendar that you can copy and use in your business. In this short 7 minute video I show you how to use the calculator to plan your programs and pricing to set yourself up for a successful year. Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program.You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.Have questions about Intuitive Eating? Click here to send me a DM or email me at [email protected].
11/15/202319 minutes, 48 seconds
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#35: The Programs Your Clients Will Happily Pay For

There are 3 specific types of programs that clients love.When you offer these programs, you’ll consistently enroll clients with ease - and make a good living without burning out.Tune in and learn how to simplify your business with enticing programs. And, discover how to lead your clients from one program to another - so you get repeat clients.Links/Resources mentioned on the show:Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program.You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.Have questions about Intuitive Eating? Click here to send me a DM or email me at [email protected].
11/13/202315 minutes, 19 seconds
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#34: Everything You Need to Know About Intuitive Eating (What is IS and What it is NOT)

When I first heard about Intuitive Eating I thought it was just another mindful eating program with a lot of fluff and not much substance. I didn’t realize that it's an incredibly in-depth and science-backed methodology.I also felt attached to the protocols and food rules I was taught in health coaching school. They gave me a sense of safety. And I worried that with Intuitive Eating, I would be out of control with food (as would clients). It took time for me to embrace this approach because I had to unlearn so much of what I’d been taught from society and the wellness industry about food, health, and eating.Like me, you probably have questions about Intuitive Eating. In this episode, I’m joined by our Intuitive Eating Success Coach, Kate Williams Stone.We’re answering common questions health coaches have about Intuitive Eating.  And we’re dispelling some of the myths and misconceptions about this approach. In this episode you’ll learn:What your clients will love about Intuitive Eating What to do if your clients still want to lose weightThe nutritional guidance that’s part of Intuitive EatingThe difference between Intuitive Eating and mindful eatingThe science-backed benefits of Intuitive EatingTune in, and learn more about this powerful approach that will help your clients redesign their relationship with food and their bodies. Links/Resources mentioned on the show:Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program. You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.Have questions about Intuitive Eating? Click here to send me a DM or email me at [email protected] Kate Williams StoneKate Williams Stone (she/her) is a certified non-diet health and life coach, with additional Intuitive Eating training with Evelyn Tribole (the co-creator of Intuitive Eating). She is also a graduate of Carnegie Mellon University from the prestigious Drama program.Kate is the Intuitive Eating Success Coach for our Done-for-You Intuitive Eating Program, which we co-created. 
11/7/202345 minutes, 18 seconds
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#33: What to do With Clients Who Are Experiencing Stress, Fatigue, or Low Mood

In this episode, you’ll learn why using an Intuitive Eating approach with your clients is one of the biggest antidotes to their struggles with stress, fatigue, and low mood. Links/Resources mentioned on the show:Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program.You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.Have questions about Intuitive Eating? Click here to send me a DM or email me at [email protected].
11/2/202314 minutes, 40 seconds
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#32: The Missing Protocol Your Health Coaching Clients Need

Want to know how to have the biggest impact on your health coaching clients’ lives?Helping them improve their relationship with food and their body.I believe this is the starting point for any effective health coaching program you offer - regardless of your niche. And guess what…it’s one of the easiest ways to become an in-demand health coach.FACT: 79% of people struggle with their relationship with food and their bodies.You are in the perfect position to help clients with this.Want to know how?Guide them through an Intuitive Eating process that helps them:Finally stop from dieting which does more harm than goodHonor their emotional health as much as their physical healthRecognize and truly take care of bodies’ needsBe kind to themselvesRealize their worth is not tied to their body sizeStop feeling like they need to shrink or be fixedIf you haven’t heard of Intuitive Eating, it is an effective, research-based methodology for your clients to finally make peace with their food and their body.In this podcast episode, I’m joined by our Intuitive Eating Success Coach, Kate Williams Stone.  We walk you through what Intuitive Eating is and how to support your clients with this approach.Tune in and discover the process by which you can help your clients redesign their relationship with food and their bodies. Links/Resources mentioned on the show:Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful program. You can click here to get on the Interest List for VIP EARLY NOTIFICATION and a huge discount when we open enrollment.About Kate Williams StoneKate Williams Stone (she/her) is a certified non-diet health and life coach, with additional Intuitive Eating training with Evelyn Tribole (the co-creator of Intuitive Eating). She is also a graduate of Carnegie Mellon University from the prestigious Drama program.Kate is the Intuitive Eating Success Coach for our Done-for-You Intuitive Eating Program, which we co-created. 
10/25/202346 minutes, 54 seconds
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#31: Creating Inclusivity in Your Health Coaching Practice

How can we (as an industry) be more inclusive - so that all people (regardless of their background, identity, and life experience) have coaches and practitioners who welcome them into their practices.  I was thrilled and honored to explore this topic with my dear friend and colleague, Functional Medicine Nutritionist and educator, Andrea Nakayama. In the episode, you’ll learn:One way to think about inclusivity in your health coaching practice3 questions to ask yourself to determine who you currently want invite in as clientsHow to provide a therapeutic partnership that’s inclusive, providing empathetic careHow to approach the discomfort you may feel, with gentleness, if you choose to work with clients who are different from youLinks/Resources mentioned on the show:Field Guide to Functional Nutritionandreanakayama.com“5 Clients in 30 Days” Step-by-Step Action PlanAbout Andrea NakayamaAndrea is a Functional Medicine Nutritionist and educator, who has led thousands of clients, and now teaches even more coaches and clinicians around the world in a revolution reclaiming ownership of both their own and their clients’ health.  As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea draws on systems biology, mental models, root cause methodology and the therapeutic partnership to offer long-awaited solutions for the rapidly growing chronic illness epidemic.After losing her young husband to a brain tumor in 2002, Andrea discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors. She trains approximately three thousand practitioners each year in her methodologies so that they too can become the last stop for their clients and patients as well as a trusted referral partner for doctors in their area.
10/16/202339 minutes, 30 seconds
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#30: How to Work Smarter, Not Harder to Avoid Burnout as a Health Coach

When you started your health coaching business, were you shocked to realize all the different hats you had to wear, including…Marketer, Writer, Graphic Designer, Bookkeeper, and Web Developer?  This is really too much for one person. In the episode, you’ll learn:Shortcuts and processes that will save you hours of time and energyThe best ways to use done-for-you content (and some pitfalls to avoid)Tips on doing business as an introvertThe type of social media post that is surprisingly popular (and also the easiest one to create)Links/Resources mentioned on the show:FREE Simple Social Planning Kit Wellness Stock Shop Follow Briena @wellnessstockshop
10/11/202345 minutes, 4 seconds
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#29: Should You Use Facebook Ads?

There’s no doubt about it, Facebook ads can be a powerful tool to use to grow your business. But it’s also very common to spend a lot of money on ads, with zero return.So when does it make sense to start using ads for your business? And what types of ads should you start off with?In this episode you’ll learn:5 things to have in place before running Facebook adsThe one type of ad you should never use (even though it’s very tempting!)Free marketing you can use to get clients if you’re not ready for ads (or simply don’t want to run ads) Links/Resources mentioned on the show:The Exact Script for Leading Initial Consults“5 Clients in 30 Days” Step-by-Step Action PlanEpisode 3: Get Your First (or Next) 5 Clients FastEpisode 12: The #1 Way to Get Clients (Right Now)Episode 17: 6 Things You Need to Grow Your ListEpisode 18: How to Create an Enticing Free Gift (That Grows Your List)Episode 19: The 8 Best Ways to Promote Your Free Gift & Build Your ListEpisode 26: How to Lead Initial Consults With Potential Clients Clients in 30 Days” Step-by-Step Action Plan
10/3/202332 minutes, 35 seconds
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#28: My #1 Tip to Get Clients Through Partners

Partnering is one of the quickest ways to get in front of large groups of your ideal clients, grow your list, and get clients. But if you’re like I was in the early days, it can feel intimidating to approach a potential partner. There’s actually an easy way to have amazing partners saying ‘yes’ to promote you to their audience (even if you're a newbie).In this episode you’ll learn:The shortcut strategy to getting potential partners saying “yes” to introducing you to their audienceThe 5 step process to implement this strategy from the planning to implementationWhat to do when you start doubting the value you can bring to the partnerThe one key question to ask potential partners before moving forwardLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanTech Instructions: Live Streaming from Zoom to FacebookTech Instructions: How to Invite Partners to Join You on Camera on IG Live 
9/26/202314 minutes, 13 seconds
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#27: Tips to Sell With More Ease

“Sales” often has such a negative connotation, but when selling is done in a heart-centered way, it’s about being of service and helping your potential client make the best decision for themselves. In the episode, you’ll learn:How to start a conversation rejection-freeHow to use clients’ objections as an opportunity (instead of a brick wall)Magic phrases to use during initial consults (that make it easier for your potential clients to tap into what they truly want)Ways to pre-qualify potential clients, so you get the “right fit” people on callsAnd we address an often debated question “Should I put my prices on my website?”Links/Resources mentioned on the show:Discovery Call FrameworkFollow Nicole at @thenicolecramerAbout Nicole CramerNicole Cramer is a Sales Coach, Trainer, and Speaker who helps women make more money in their business by mastering sales conversations using human connection, sales psychology, and magic phrases.
9/20/202325 minutes, 55 seconds
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#26: How to Lead Initial Consults With Potential Clients

A big stumbling block for many health coaches is not knowing how to have conversations with potential clients that feel natural and comfortable (rather than feeling salesy). In this episode you’ll learn:How to frame the conversation from the beginning, so you’ll never come off as salesy.How to dig into what your potential clients are struggling with.How to make an invitation at the end (in a way that flows and feels natural)And much more!Links/Resources mentioned on the show:The Exact Script for Leading Initial Consults“5 Clients in 30 Days” Step-by-Step Action Plan
9/13/202337 minutes, 43 seconds
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#25: What to Do When Your Business Feels Like a Grind

If you feel like being a health coach sometimes feels like a toxic 9-5 job… with constant pressure, I want you to know that it does NOT have to feel this way. You can have a completely different experience with your business - where it feels joyful, fulfilling, and easeful.In this episode I show you how to shift from your business draining you, to your business filling you up.And, by-the-way, you’ll have much more success (and more ease) when you make this shift.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
9/6/202320 minutes, 15 seconds
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#24: How to Coach Like a Pro

Your coaching can be a whole lot easier and more effective when you learn how to help your clients make behavioral change. In the episode, you’ll learn:How to empower your clients to take action and make lasting changesThe 6-step agenda for fruitful coaching sessions that flow easilyWhat to do if your clients are stuck & not ready for changeA short assessment you can use with your clients (to help them understand themselves better…and help you know how to best support them)The right and wrong way to use accountability with your clientsLinks/Resources mentioned on the show:Michelle’s 6-Step Blueprint For Brilliant Health Coaching SessionsGet on the Waitlist for Michelle’s Health Coaching Essentials Program  The Four Tendencies Quiz by Gretchen Rubin“5 Clients in 30 Days” Step-by-Step Action PlanAbout Michelle MacLeanMichelle MacLean is National Board Certified Health & Wellness Coach and skills mentor for health coaches who is passionate about supporting new health coaches embrace the coach approach. She is a graduate of IIN and has worked for the school for the past 9 years as a coaching circle facilitator and more recently on the faculty of IIN's Coaching Intensive Practicum, providing feedback to new coaches on their coaching skills. After noticing how unprepared students were to actually coach clients, Michelle developed her own courses and resources to help coaches improve their skills and better understand the coaching process and structure. 
8/29/202355 minutes, 57 seconds
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#23: How to Launch Your First Health Coaching Offer

You don’t need a website or social media to get clients, but you do need a way to get in front of your potential clients. In the episode you’ll learn:One thing you can do every week to really move the needle in your business (that takes less than an hour)How to use simple market research to determine the best places to get the word out about your offerings Why programs like a “sugar challenge” are difficult to sellThe best way to use Facebook Groups to attract clientsLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
8/21/202319 minutes
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#22: How to Combine Modalities in Your Health Coaching

Do you have different skills, interests, passions that you want to bring into your work with clients?In this episode you’ll learn:The big mistake to avoid when combining modalitiesHow to make your offerings even more attractive to potential clientsOne thing many health coaches offer that actually doesn’t sellLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
8/14/202312 minutes, 27 seconds
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#21: How to Protect Yourself Legally as a Health Coach

The legal stuff side of having a health coaching business can feel overwhelming, but it doesn’t have to. That’s why I’m thrilled that attorney & legal coach, Lisa Fraley, joined me for this episode.In the episode, you’ll learn:The biggest mistake that health coaches make when it comes to the lawThe 2 legal docs you want to have in place, even if you’re a new coachThe important first 3 steps to take that will protect you legally and financiallyLinks/Resources mentioned on the show:Free Legal Guide - "How to Practically Refund-Proof Your Business" DIY Legal TemplatesLegally Enlightened Podcast  - for free legal tipsSchedule a Free Legal Chat with Lisa’s team“5 Clients in 30 Days” Step-by-Step Action PlanAbout Lisa FraleyLisa Fraley is an Attorney, Legal Coach®, and Holistic Lawyer®. One of the things I love about Lisa is that she takes a holistic approach to law and business by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach.Lisa is amazing at making the law easy to understand, accessible and affordable. She’s the author of Easy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and she’s the host of the “Legally Enlightened Podcast” which offers bite-sized, digestible legal tips in 20-minutes or less.
8/6/202346 minutes, 10 seconds
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#20: Why Clients Hire You

Most coaches think that clients hire them because of the information they deliver.  Other coaches think they get hired because of the transformation they provide.And some of that may be true, but there’s another KEY reason people hire you - which I share in this episode. I also share how to use this to attract more clients… as well as a big mistake coaches often make that stops people from hiring them as a coach  - so you can avoid it.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
6/29/202312 minutes, 25 seconds
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#19: The 8 Best Ways to Promote Your Free Gift & Build Your List

True or False? If you build it, they will come.  When it comes to free gifts and list building, I’m sad to say that this is definitely false.  The good news is that list building does not need to take a ton of time. It just takes some attention each week. In this episode you’ll learn:Free strategies you can implement without a lot of tech know-how3 places to promote your free gift on your website (if you have one)3 ways to share your free gift on social mediaPlus my favorite strategy that will allow you to share your free gift with people who don’t know you  Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanCanvaAmy’s HomepageAmy’s BlogAmy’s LinktreeSign up for Linktree
6/22/202313 minutes, 43 seconds
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#18: How to Create an Enticing Free Gift (That Grows Your List)

It can be tricky to figure out what type of free gift will draw in your ideal clients.In this episode you’ll learn:Ideas for free gifts that are working wellThe types of free gifts to be sure to avoid usingWhat to include in your free gift so you can turn your new subscribers into paying clients.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
6/15/202315 minutes, 18 seconds
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#17: 6 Things You Need to Grow Your List

As you may have heard me say before, you don’t need one to get clients and fill group programs, but having a list will help you get even more clients with ease. In this episode you’ll learn:The very first step to building your listWhat to do after you’ve created a free gift (aka lead magnet)2 pages you need to set-up to build your listLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanCanvaExample landing pageExample thank you pageActive CampaignWiX
6/9/202311 minutes, 48 seconds
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16: How to Invite People to Work With You During Your Talks (Without Being Salesy)

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs.That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. There is a right way and a wrong way to go about it.In this episode you’ll learn how to give an amazing talk that’s service-oriented, and it sets your audience up to be excited to hire you without you feeling salesy! Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness Talks
5/25/202318 minutes, 30 seconds
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#15: The Proven Outline for Your Next Wellness Talk

A mistake that so many coaches make is simply giving informational talks.  Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you.  To help you have massive success with your next talk, in this episode you'll learn:The exact structure we use in our Done-for-You Wellness Talks that our clients are using every month to attract new clients. How to engage your audience during your talks & build credibilityThe sweet spot of how much content to include in your talk (that provides value without overwhelming your audience)How to create a talk that does the selling for you, and gets your talk attendees eager to enroll in one of your programs!Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness Talks
5/19/202313 minutes, 57 seconds
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#14: How to Find the Best Places to Give Talks

In this episode you’ll learn:Where you should give talksHow to reach out to potential hostsWhat to do after someone says “yes” to hosting you2 key questions to ask potential hosts (that will help you determine if they're a good fit for you)How to get people showing up to your talksHow to communicate & work with hosts to make your talks a huge successTune in and walk away with a plan of exactly how to reach out and powerfully lead conversations with potential hosts for talks - that gets them saying 'yes' to booking you... and doing an amazing job of promoting your talks, and filling the room with ideal clients. Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness Talks
5/11/202317 minutes, 4 seconds
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#13: The Most Popular Wellness Talk Topics (That Draw in a Crowd)

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks. Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up!Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness Talks
5/4/202314 minutes, 16 seconds
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#12: The #1 Way to Get Clients (Right Now)

Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program participants.In this episode you’ll learn:Why giving talks works so well to get you clientsHow to be successful with your talks3 main ways you can use your talks to get in front of new ideal clients Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for our Done-for-You Wellness TalksEventbrite
4/27/202313 minutes, 3 seconds
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#11: When Fears & Doubts Are Keeping You Stuck

Having fears and doubts is such a common part of starting and growing a business. That’s because you’re doing something new and being stretched outside your comfort zone.Being able to work with your fears and doubts is one of the most critical factors to your ability to get your business launched and to grow your business - because otherwise they can paralyze us.That's why, in this episode, I share how to allow the fear to be present while continuing to take the steps to get clients and grow your business.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
4/21/202317 minutes, 39 seconds
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#10: The Only 7 Tech Tools You Need (to Grow Your Health Coaching Business)

Ever feel overwhelmed by technology and all the options?In this episode you’ll learn:The TYPES of tools you need to get your business up and runningMy top tech recommendations - that are user friendly, affordable, and have great customer support What tools you should have set-up right away, and which ones you can wait on.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanPayPalAcuity SchedulingZoomActive CampaignWiXCanvaHelloSign
4/13/202313 minutes, 12 seconds
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#9: How to Avoid Coaching for Free

Have you ever lost control of conversations and ended up coaching for free? And then got turned down when you invited them to work with you?  Or, you weren’t sure how to switch gears and make an invitation after giving advice for free?In this episode you’ll learn:3 main situations where coaching for free tends to happenElegant ways to navigate these situations - including the exact words to use.How to give value without giving too much awayLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial Consults
3/26/202311 minutes, 7 seconds
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#8: How to Easily Plan & Create 30 Days of Engaging Social Media Content

Social media can be such a time and energy drain - but it doesn’t have to be! In this episode you’ll learn:The formula for creating social media content efficientlyA rinse and repeat structure to follow every weekThe simple gameplan of what to post each week Popular topics you can use that will will engage your followers Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanCanva
3/17/202314 minutes, 32 seconds
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#7: How She Went from Zero to 5K months

In this episode one of our Abundant Health Coach grads, Eila Rain, joins me to share how she went from being a brand new health coach to consistently getting clients. In this episode you’ll learn:How she got her health coaching business up and runningWhat helped her take her business seriously and show up more powerfully.How Eila figured out her specialty and became known as the “period girl” The key pieces that made the difference for her business and got clients rolling in.  What has been working for her to attract clients consistently for the past 3 yearsShe shares her journey to figuring out her sweet spot and the # of clients she likes to work withAnd how she’s even been able to be the breadwinner while her husband switched careers -  and how she’s done this while working part time.Links/Resources mentioned on the show:Follow Eila on Facebook Follow Eila on InstagramEila’s website Get Eila’s Free 7-Day Hormone RebootJoin the The Abundant Health Coach Program"5 Clients in 30 Days” Step-by-Step Action Plan
3/12/202325 minutes, 4 seconds
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#6: The Exact Steps You Need To Sign Up New Clients

You might be wondering…  is there a specific process you should use to sign up and onboard new clients that works like a charm? In this episode I share a magical process you can use again and again.In this episode you’ll learn:How to warm-up potential client and get them pre-sold working with you, before you meetThe 3 low-tech tools you’ll need to sign on new clientsFinal step of the sales process that will avoid any buyer’s remorseAnd more!Links/Resources mentioned on the show:The Exact Script for Leading Initial Consults“5 Clients in 30 Days” Step-by-Step Action PlanAcuity scheduling systemJoin The Abundant Health Coach Program
3/7/202317 minutes, 43 seconds
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#5: Private Coaching vs. Groups: What’s Best For You?

Have you heard that creating a course or a signature group program is the path to success?It sure can be if you’re in a certain place in your business.  But creating a group program before you have certain things in place can keep you in money struggle.In this episode I take you through a self-assessment...so you can move forward with confidence in knowing what’s best for you right now.In this episode you’ll learn:Whether you should focus on private coaching or offering a group programHow to determine if this is the right time to create a group programThe pricing & enrollment you need to be successful5 questions to ask yourself before creating a group program5 ways to know if focusing on private coaching may be the best path for you right now.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for The Abundant Health Coach Program
2/27/202315 minutes, 54 seconds
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#4: 7 Things Successful Health Coaches Are Doing

The wellness pros that are making a great living, doing what they love are all doing 7 key things! You may be surprised by what the 7 things are.  Tune in and shave years off your learning curve.In this episode you’ll learn:What you do NOT need to focus on, so you can get out of overwhelm - and save yourself time, money, and energy The 7 keys to a successful health coaching business (that also creates more ease for you and your marketing)And you can use this as a diagnostic tool for your business - to see what you might be missing and where you want to put more attentionLinks/Resources mentioned on the show:The Exact Script for Leading Initial Consults“5 Clients in 30 Days” Step-by-Step Action PlanGet on the Interest List for The Abundant Health Coach Program
2/19/202318 minutes, 27 seconds
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#3: Get Your First (or Next) 5 Clients Fast

Wouldn’t it feel great to bring in a handful of clients over the next couple of weeks?In this episode you’ll learn:The #1 key to getting clients (use this to determine if you’re spending your time on things that will be fruitful for you).3 fun and easy strategies that you can implement right away to quickly get clients.How to implement these strategies, so you can start taking action on these today.Links/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial ConsultsGet on the Interest List for The Abundant Health Coach Program
2/12/202325 minutes, 15 seconds
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#2: How to Specialize & Stand Out

By defining a specialty, you don’t have to worry so much about competition because you’re setting yourself apart by stating what you help people with. I know it can feel tricky (and even make you squirm in your seat) to figure out what your specialty should be  - but I’m here to help!In this episode you’ll learn:The 2 mistakes that will prevent you from attracting clientsThe myth about “niching” that may be keeping you stuckExamples of specialties that our clients are having great success with so you can get inspirationThe approach you want to AVOID when choosing a specialtyKey questions that will help you choose a specialtyHow to evaluate and know if your specialty is a strong good oneLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan
2/7/202320 minutes, 52 seconds
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#1: Your First 3 Steps to Start (or Restart) Your Health Coaching Biz

In this episode I share simple ways for you to build confidence and start getting clients.  Listen in and discover:How to gain confidence at leading initial consults with potential clientsHow to fill your calendar with initial consults The simplest (free and low-tech) way to spread the word about your services Links/Resources mentioned on the show:"5 Clients in 30 Days” Step-by-Step Action PlanThe Exact Script for Leading Initial ConsultsAcuity online scheduling tool
2/1/202319 minutes, 56 seconds
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Trailer: The Marketing for Health Coaches Podcast with Amy Lippmann

Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle.  I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able.
1/23/20232 minutes, 27 seconds