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The Launch Grow Joy Show

English, Marketing, 2 seasons, 64 episodes, 1 day 5 hours 1 minute
About
Do you have an idea for a consumer product? Or did you already bring a product to market? If so, The Launch Grow Joy Show with Andreea Ayers is the place for you! Here, you'll hear tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more.
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Pitch THESE products to magazines in October!

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE
30/09/20227 minutes 39 seconds
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What products should you pitch to magazines in October?

October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn’t it? I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.” At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in October? There are two types of magazines that you may
23/10/20205 minutes 39 seconds
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What to pitch magazines in September

September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in September? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In Septembe
01/09/20205 minutes 44 seconds
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Three mistakes you could be making with your checkout process

Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online sh
08/12/201921 minutes 33 seconds
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How to grow your email list as an Etsy seller With Michele Gallagher

Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller. Her first business on Etsy was a children’s jewelry shop. She worked tirelessly to grow her audience and her sales. But despite her efforts she eventually closed her shop. Michele realized it was a blessing in disguise however - there was significant potential in the untapped potential of search engine optimization (SEO), and email marketing. She saw an opening in the marketplace and her new business, My Craft Assistant, was born. On this episode of Launch Grow Joy, Michele offers her advice on how to create and utilize email lists on Etsy, how to tweak your email marketing to suit your products, and how to make
02/11/201533 minutes 42 seconds
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How to grow your email list with Sarah Shuda

Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. On this episode of Launch Grow Joy Sarah and I talk about all things email marketing: why it's important to grow your email list, how often you should email and some content ideas for those emails. Sarah's journey to creating Open Merit began after college. She took a position with an e-commerce company as her first job. But because she had always wanted to own her own business, both of her parents are entrepreneurs, she eventually started her own company too. In this episode, you’ll also hear about: <span data-sheets-value="[null,2,"why is it important to build an email list?"]" data-sheets-userfor
19/10/201535 minutes 7 seconds
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How to get celebrities to love your brand with Ariana Pierce

Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college. One of Ariana’s business ventures was creating a nail polish brand called Superstar Nail Lacquer. In addition to being featured in several famous magazines, her brand also boasts one of the first environmentally-friendly, fast-drying formulas. On this episode of Launch Grow Joy, Ariana offers advice on how to be creative in the beauty industry or any other industry and how to develop and deepen beneficial relationships for greater success. In this episode, you’ll also hear about: How did Ariana break into the glamorous beauty world? How to “get uncomfortable” and be bold. How can you use social media and video marketing?</l
14/10/201537 minutes 58 seconds
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How to grow your holiday sales with Robin Kramer of Flourish & Thrive Academy

Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales. Robin Kramer of Flourish & Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. With decades of retail experience under her belt she is an expert on sales (holiday season and otherwise). On this episode of Launch Grow Joy Robin offers guidance on how all of us can tap into the holiday market, no matter our niche, and why relationships are so very important to business success. In this episode, you’ll also hear about: What did she learn working with the likes of Neiman Marcus and Oprah? <span data-sheets-value="[null,2,"What is she most passionate about?"]" data-sheets-userformat="[null,null,12801,[null,0],null,null,null,null,null,null,null,null,0,null,null,"arial,sans,s
12/10/201538 minutes 45 seconds
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How to Grow Your Business with a Field Team with Nadia Leonelli

Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide. Nadia has created healthy yet yummy and satisfying snack options with Element Snacks. Born out of necessity, Nadia and her husband have worked tirelessly knocking on doors, visiting retailers and pounding the pavement to get the word. They've also tapped into a marketing strategy that has paid dividends for them: a field team. Their field members also work hard to get the Element Snacks products into the hands of as many customers as possible. On this episode of Launch Grow Joy Nadia shares how and why to use a field team effectively, her early business challenge of isolation and the three ways she tackled that problem and simultaneously grew her business. In this episode
29/09/201536 minutes 38 seconds
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How to promote your online store with bloggers with Andy Hayes of Plum Deluxe

We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of PlumDeluxe.com joins us to share how to do so and his firsthand account of the success a relationship like that can bring. Plum Deluxe is an organic, fair-trade tea subscription company with an emphasis on mindfulness. Andy promotes Plum Deluxe by reaching out to bloggers whose values align with his brand.  Andy has found that by building intentional relationships, he is able to drive more traffic to his website and improve his sales. On this episode of Launch Grow Joy, we cover Andy’s method for reaching out to bloggers, the importance of a comprehensive template, and why making intentional connections can help you get ahead. In this episode, you’ll also hear about: How can you research bloggers that will mesh well with your brand? What happe
28/09/201537 minutes 13 seconds
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How to Build a Subscription-Based Business with Reggie Milligan of @Mantry

Have you ever wondered how the subscription service business model works - and if it could work in your business? Reggie Milligan of Mantry.com has created a thriving business with Mantry, a small-batch and artisan delivery service designed for men. Reggie was inspired by the influx of artisan and small-batch foods being created across America. Mantry was created to bring these new products to different men across the country with a simple monthly subscription box. On this episode of Launch Grow Joy we discuss how Reggie launched and runs Mantry.com, how he keeps in touch with his audience with his website, and his advice for someone if you  want to start using a subscription box business. In this episode, you’ll also hear about: Why you shouldn’t wait for the “perfect time”. The importance of blogging and website management. What to do to start a subscription box business. The #1 way to get people to become custom
21/09/201529 minutes 41 seconds
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What it takes to have a million dollar girls' clothing brand with Cynthia Jamin

What exactly is a Twirly Girl? Cynthia Jamin knows and she's here to tell us! Being a “twirly girl” is an appealing persona to a little girl, and Cynthia has made it a reality. With her Twirly Girl business she creates fun and exciting clothing for young girls. Her business began with her two beautiful daughters. She found her girls wanted to dress in a fun and fashionable way, and since she had some sewing experience, Cynthia was able to bring their wishes to life. From there Twirly Girl was born and has gone on to become a popular clothing brand. It’s steady growth has shown Cynthia how to operate a successful business. On this episode of Launch Grow Joy we discuss how Cynthia made her business a reality, the journey she has experienced as a result, and the techniques that have helped her grow Twirly Girl into the wildly successful company it is today. In this episode, you’ll also hear about: The importance of being genuine. Why a
15/09/201536 minutes 29 seconds
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How to be a top seller on Amazon with Pilar Newman

Have you ever wondered what it takes to be a top seller on Amazon? Then today’s episode of Launch Grow Joy has your answer. Pilar Newman shares how she began an Amazon-based business as well as her insights on finding a niche, researching trending items, and getting your product in front of the right audience. Pilar got her start in e-commerce one holiday season when her nephew asked for a hard-to-find gift for Christmas. Pilar searched all of the big box stores, but came home empty-handed. Eventually, Pilar found the product on Amazon, and became inspired to resell the item to others.  Pilar got started immediately and found herself spending time individually boxing and mailing out items. In this episode, you’ll also hear about: What is FBA, and how can it help you reach a wider customer base? How you can discover complimentary items for popular products. How to great product reviews. What is th
09/09/201533 minutes 1 second
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Mindset of successful entrepreneurs with Lee Milteer

Have you ever wondered what the mindset of successful entrepreneurs is and what separates successful entrepreneurs from not-so-successful ones? In today's episode of The Launch Grow Joy show, Lee Milteer, an internationally acclaimed author, speaker and entrepreneur, talks about what mindset shifts you need to make for success. For full show notes, please visit http://www.launchgrowjoy.com/044 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
03/09/201545 minutes 8 seconds
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What's next for the Launch Grow Joy podcast and two things you need to know!

If you've been a listener and subscriber for a while (THANK YOU!) you've come to count on the regular weekly episodes. Unfortunately, a few things came up in the last few weeks and I haven't had much time to create new episodes. In today's episode, you'll hear about the future of the Launch Grow Joy show and how it impacts you, as well as some exciting things that are on the horizon at Launch Grow Joy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
20/05/201516 minutes 31 seconds
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042 - Five steps to finding a mentor for your business with Geoff Woods

Have you ever wanted a mentor? The process of finding a mentor to help you and your company grow can be daunting and scary. Geoff Woods is the host of podcast Mentee and has been documenting his journey of being an employee to becoming an entrepreneur. On today’s episode of Launch Grow Joy Geoff and I discuss how he’s formed close relationships with some serious powerhouse mentors and why he’s so passionately sharing those experiences and the power of a mentor with others. More About This Show Geoff became invested in building a new company when his previous job slashed his income by 40%. He decided to look at the five people he spent the most time with and decided that in order to build passive income, he had to be around more influential people. Since beginning this journey, Geoff has gained valuable insights on how to make relationships matter, how to add value to other people and to gain the perfect mentor/mentee
15/04/201538 minutes 43 seconds
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041 - How Susan Axelrod of Love and Quiches built a super successful food business

Wondering what it takes to build a business from scratch to millions in annual revenue and more than 200 employees? If so, you're going to love Susan Axelrod' story. It was her passion for food and her intuitive sense of the marketplace that inspired Susan Axelrod to introduce quiche to a world unfamiliar with its rich textures and elegant flavors. Since setting up shop in her small family kitchen 40 years ago, the company she named Love and Quiches has become synonymous not only with quiche, but with delicious desserts of extraordinary quality. Today, these delectable desserts and quiches, including their authentic NY cheesecake, can be found in restaurants and retail stores around the globe. In today's interview, Susan talks about the early days of her business, some of the struggles she overcame and what it took to grow her business to where it is today. For show notes, please visit www.launchgrowjoy.com/041</
09/04/201534 minutes 34 seconds
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040 - How to build a successful direct sales business with Jerry Salerno of Discovery Toys

If you want to grow your business and haven’t yet considered the direct sales model, you should! Our guest for today’s episode, Jerry Salerno, is here to share with us the story of Discovery Toys and the benefits of the direct sales business model.   Jerry is CEO of Discovery Toys, a company that specializes in educational toys and learning
02/04/201533 minutes 29 seconds
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039 - Five reasons why your ecommerce business needs a blog

Do you want more traffic to your ecommerce site? Do you want to create a more engaged community of fans and customers that will rave about your products? Do you want to get more sales from your online store? If so, you need a blog! In today's episode of The Launch Grow Joy show, you'll discover five reasons why your ecommerce business needs a blog and I'll also give you a few ideas about what to blog about. For full show notes, please visit http://www.launchgrowjoy.com/039 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
25/03/201529 minutes 55 seconds
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038 - Five easy steps to getting your brand featured on influential podcasts

If you want to get more buzz for your brand and products, it's time to think outside traditional media and consider being a guest on some popular podcasts! Podcasts have grown in popularity over the last few years and they are definitely making a comeback. In fact, a recent article in The Washington Post states that subscriptions to podcasts on iTunes have reached 1 billion and are on the rise! Here are five easy steps you can follow to get your brand or products featured on influential podcasts. For full show notes and to download a list of 20 podcasts you should reach out to, visit http://www.launchgrowjoy.com/038 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
19/03/201524 minutes 17 seconds
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037 - What magazine editors are working on RIGHT NOW and how you can get your products featured

When it comes to publicity, TIMING is everything. Magazine editors work far in advance of the issue publication date (this is also known as lead time) with extremely tight deadlines. The trick to getting publicity is knowing WHO to contact and WHEN to contact  them. In today's episode, you'll learn about lead times for national, local & trade magazines, as well as recurring themes that magazines tend to focus on year after year. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
13/03/201534 minutes 44 seconds
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036 - Five creative ways to get rid of extra inventory

Did you invest in more inventory than you were able to sell? If so, here are five creative ways to get rid of extra inventory. When I first launched my t-shirt line I was very cautious about how much inventory I invested in because I was afraid that I might not be able to sell it all at the end of the season, so I only purchased what I thought I could sell. However, the problem with this line of thinking was that I was constantly scrambling whenever an item was out of stock and dealing with backorders was a nightmare. So after two years of running my t-shirt business, I decided to invest in purchasing A LOT of inventory so that I can approach larger stores and not have to deal with backorders. The great thing was that I was able to sell most of the inventory, but I still had a few hundred t-shirts at the end of each season that I didn't know what to do with. In today's episode, you'll learn about five things ou can do to get rid of extra inventory.</p
05/03/201520 minutes 57 seconds
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035 - How to choose the right ecommerce platform for your online store?

There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this podcast, we will show you why you need your own store and how to choose the right ecommerce platform for your business. Before we start comparing shopping cart software solutions, what you really need to know is the why. Why do you need your own online store when there are plenty of online marketplaces that do most of the heavy lifting for you? There are many reasons, but in this podcast we'll explore the top three. For a full list of ecommerce platforms that we evaluated, please visit the show notes at www.launchgrowjoy.com/035 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support
25/02/201531 minutes 55 seconds
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034 - My interview with Marie Forleo and B-school registration bonus

Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and more)? In today's interview, you'll get to hear what Marie is up to, how she got to where she is, what product she is launching (that's right!) and the bonuses you'll get if you sign up for B-school through my affiliate link. For full show notes, please visit www.launchgrowjoy.com/bschool --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
18/02/201543 minutes 21 seconds
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033 - How to price your products

If you've been struggling with pricing your products - whether your products are handmade or manufactured in a factory - today's episode is for you! This episode is especially geared towards Etsy sellers who often try to compete on price and underprice their products! I'll share with you the exact formula I've been using for the past 8 years to price my products. For full show notes, please visit www.launchgrowjoy.com/033 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
12/02/201512 minutes 51 seconds
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032 - How to increase sales on your ecommerce site with affiliate marketing

Affiliate marketing is a great way to get more traffic to your e-commerce site, but it's not as easy as recruiting affiliates and having them put up banners for your products or ecommerce store on their website. There's so much more that goes into affiliate marketing and, having been on both sides of it as a merchant AND as an affiliate, I wanted to record this podcast episode for you to share with you how YOU can run a successful affiliate program for your ecommerce site. For the complete show notes, visit http://www.launchgrowjoy.com/032 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
04/02/201527 minutes 34 seconds
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031 - A great way to use Facebook ads for product-based business with @RickMulready

Have you noticed that your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones), you might want to consider investing in Facebook ads. Some people refer to this as "pay to play" and I've seen it in my business as well. That's why I've invited Facebook ads expert Rick Mulready to share with you some great tips and strategies for growing your list AND your product-based business with Facebook ads. For more information and full show notes, please visit http://www.launchgrowjoy.com/031 Listen in as Rick shares how to set up your Facebook ads campaign the right way, how much to spend on a daily basis and what to consider before investing in Facebook ads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: <a href="https://podcasters.spotify.com/pod/s
29/01/201537 minutes 37 seconds
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030 - Three lessons I learned in 2014 and what's ahead for 2015

Wow, it's been an amazing year! In this podcast episode of the year, I share three things I learned in 2014 and what's ahead for 2015. For show notes, please visit www.launchgrowjoy.com/030 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
31/12/201439 minutes 39 seconds
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029 - What it takes to run a six-figure e-commerce store with Steve Chou

Do you have an online store and are looking for more traffic and sales? If so, today's interview with Steve Chou of MyWifeQuitHerJob.com and BumblebeeLinens.com, you'll get to hear how Steve and his wife managed to net over $100,000 in revenues with their online store within their first year in business. Steve and I also talk about managing and predicting inventory, as well as the benefits of having your own inventory vs. dropshipping. We also talk about a big mistake that Steve made with his online store and what you can learn from it as well. For full show notes, please visit www.launchgrowjoy.com/029 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
10/12/201438 minutes 17 seconds
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028 - How to leverage your media mentions into sales

Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry - what if you don't have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases can be true. I've had my products featured in a top media outlet and saw over $10,000 of sales in ONE DAY. And I've also had my products mentioned and saw ZERO sales from that particular mention. While instant sales from a press mention can be an amazing thing to experience, the reality is that, as an entrepreneur, you sometimes have to do a bit of extra work to leverage your press mentions into sales. In today's episode of The Launch Grow Joy Show, I share six things you can do to turn your press mentions into more sales. Click the LISTEN button below to get these six tips and then I'd love to know your thoughts/feelings on thi
12/11/201411 minutes 43 seconds
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027 - Should you send out free samples of your products?

Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in "trying" out your brand? And do you know when to say YES or NO to a free product request? If not, listen to today's episode as I answer today's question from Joy: Question: Hi Andreea, Love your site!! Recently I have been contacted by quite a few people who would like to try my products before they buy. A couple of them were actual bloggers who will post product reviews, the others are just looking for a handout. How should I respond? I was thinking of being honest and saying that I am a handcrafter, not a big business and cannot afford to send samples or something to that effect. Please help! I don't know where they are getting my name from! Thanks, Joy I'd love to know your thoughts/feelings on this topic. Leave a comment at www.launchgrowjoy.com/027 and let me
04/11/201417 minutes 26 seconds
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026 - A year of YES with Tracee Sioux

What if you did everything your soul told you to do - in your business or in your personal life - for one year? Today's guest, Tracee Sioux, did just that! In today's episode, Tracee and I talk about the "soulconomy," what it means to say YES to everything your soul tells you to do and the difference between successful entrepreneurs and those who are constantly struggling with their business. For full show notes, please visit www.launchgrowjoy.com/026 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
14/10/201436 minutes 21 seconds
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025 - Licensing your products with Jim DeBetta

Have you considered licensing your products but are not sure if it makes sense for you? Or you're not sure where to start? In today's interview, Jim DeBetta, who has helped thousands of entrepreneurs and inventors get their products into big box retailers, shares with you some great tips and strategies for licensing your products. For full show notes and more info, please visit www.launchgrowjoy.com/025 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
08/10/201436 minutes 5 seconds
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024 - 020 - Five essential elements every online store should have - Part 5 of 5 - OPTIN

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 5 of this five-part podcast series, you'll learn about importance of having an opt-in on your website and how you can use it to grow your email list.Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
03/10/201419 minutes 56 seconds
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023 - Five essential elements every online store should have - Part 4 of 5 - Social Proof

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 4 of this five-part podcast series, you'll learn about the importance of SOCIAL PROOF on your website Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
02/10/201416 minutes 13 seconds
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022 - Five essential elements every online store should have - Part 3 of 5 - FAQ Page

If you have an online store, this series is for you!Wondering what it takes to convert more of your online store visitors into buyers? In Part 3 of this five-part podcast series, you'll learn about the elements that should go on your FAQ/Customer Service page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
01/10/201411 minutes 4 seconds
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021 - Five essential elements every online store should have - Part 2 of 5 - Your PRODUCT page

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 2 of this five-part podcast series, you'll learn about the elements that should go on your PRODUCT page, including your product photos and descriptions. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
30/09/201415 minutes 7 seconds
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020 - Five essential elements every online store should have - Part 1 of 5 - ABOUT & HOME Pages

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 1 of this five-part podcast series, you'll learn about the elements that should go on your HOME page and ABOUT page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
29/09/201419 minutes 2 seconds
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019 - Giving back and making a difference with This Bar Saves Lives

Does your business have a mission to make a difference and give back? In today's episode of The Launch Grow Joy show I talk with Todd Grinnell of This Bar Saves Lives, a company that's making a a HUGE difference - for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of food to children! Now, that's inspiring! For full show notes, please visit www.launchgrowjoy.com/019 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
24/09/201428 minutes 19 seconds
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018 - Hate sales? Here's one mindset shift that will transform your business

As an entrepreneur, when you hear the word SALES, what's the first thing that comes to mind? I know, for me, I feel uneasy and I feel like I am manipulating someone to buy something that they don't need. Do you feel the same way? You're not alone! In today's podcast I talk about a slight mind-shift that you can make in your business that will make all the difference in your marketing and sales. After you have listened, I'd love to know your thoughts/feelings on this topic. Leave a comment at http://www.launchgrowjoy.com/018 and let me know what you think! --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
17/09/201420 minutes 19 seconds
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017 - The most important podcast episode I've ever recorded

Do you often feel alone in your product-based business? Do you feel like your journey as an entrepreneur might be "easier" if you sold info products or if you taught other people how to start a business rather than selling apparel, jewelry, art, home decor, food, baby & kids products or any other type of consumer products? Do you feel like you could make more money if you had a different business that didn't require you to purchase inventory or to pay sales reps and distributors? You're not alone! In today's podcast I talk about something that I've never addressed before in the last 3.5 years since I've started Launch Grow Joy. After you listen to this episode I'd love to know your thoughts/feelings on this topic. Head on over to www.launchgrowjoy.com/017 and join the conversation there. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: <a href="https://podcas
10/09/201437 minutes 53 seconds
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016 - How collaboration can take your business to the next level

Have you thought about collaborating with another entrepreneur, designer or artist for your business? In today's episode, find out how to find the right collaboration partner and how to set up your collaboration for success. For full show notes, please visit www.launchgrowjoy.com/016 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
21/08/201436 minutes 39 seconds
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015 - How to get your products in O, The Oprah magazine and more publicity tips with Susan Harrow

How to get your products in O, The Oprah magazine and more publicity tips with Susan Harrow of PR Secrets. Have you ever wondered what it takes to get your products featured in the pages of O, The Oprah Magazine? If so, today's episode, which is a recording from our first ever Virtual Publicity Summit, Susan talks about the different sections that your products can be featured in, as well as how to increase your chances of getting featured. For full show notes, please visit www.launchgrowjoy.com/015   --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
17/08/20140
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014 - QUICK TIP - How to get your emails opened

Do you want to connect with potential retailers, the media or influencers in your industry? If so, sending an email is one of the quickest and most efficient ways to reach out, introduce yourself and make that connection. However, as you know, some people get hundreds or thousands of emails a day and there is no way that they can open and read all of them, so you have to make sure that your subject line stands out and makes them want to click on your email to find out more. Over the years I've experimented with different subject lines while reaching out to thousands of retailers, bloggers, editors and influencers and I discovered three things that you should add to your subject line to get your emails opened. Listen to today's episode to find out what they are. For show notes, please visit www.launchgrowjoy.com/014 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support t
12/08/20147 minutes 21 seconds
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013 - ASK ANDREEA What is the best way to get my products featured in influential blogs?

Did you know that getting your products featured in influential blogs is a great way to get more traffic to your site and increase your sales? But the process can seem overwhelming when you are first starting out. In today's ASK ANDREEA podcast episode, you'll get my step-by-step formula for connecting with influential bloggers Here's today's question: "Hi Andreea. Thanks so much for all the great advice that you provide for us. I am a jewelry designer and I make custom necklaces and jewelry for moms with their kids names, birth dates and birthstones, but I am having trouble increasing my online sales. I recently read on your blog that doing a product review or giveaway with a blogger is a great way to increase sales, but I’m not sure how to go about it. can you explain this process in more detail? how should I approach a blogger, will they expect me to send them my jewelry or can they just take the info off of my website and what should I do once the review is up? Any a
31/07/201437 minutes 51 seconds
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012 - ASK ANDREEA: What should your priorities be when you are first starting a business?

Do you want to start a business but feel overwhelmed about what your priorities should be? In today's podcast I'm going back to the ASK ANDREEA series where I answer a question from one of you. Here's today's question: "I'm trying to start a small accessories line. However, there's just me. I've received positive response to my jewelry but if I get an online store or get my products in stores how can I be sure I can keep up with production if it takes off. I'm not sure what my priorities should be at this point. Does it make sense to hire a pr person or publicist? Where do I begin?" - Marilyn For full show notes, visit www.launchgrowjoy.com/012 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
10/07/201437 minutes 59 seconds
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011 - Choosing the direct sales business model with Kara Wiegand of Threads Worldwide

Have you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here's a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online. In today's podcast episode, Kara Wiegand of Threads Worldwide and I talk about why she and her business partners, Angela Yost and Lindsay Herron, decided to sell their handcrafted products through Direct Sales Consultants instead of selling to retailers. For show notes, visit www.launchgrowjoy.com/011 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/sh
03/07/201434 minutes 27 seconds
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010 - ASK ANDREEA: How to find retail stores to sell your products to

Do you want to sell your products to retail stores but are not sure how to find relevant stores? In today's podcast I'm going to back to the ASK ANDREEA series where I answer a question from one of you. Here's today's question: "I currently have my product in one store and would like to have access to more. I am just not sure what stores to target. My products as I label them are gifts for tween girls, beauty products. How would suggest choosing stores to pitch my product to? Thanks!" - Araina Listen to find out the answer and if you'd like to submit your own question, click here. For this episode's show notes, please go to www.launchgrowjoy.com/010 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/suppo
25/06/201421 minutes
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009 - Systems and mindset for a successful handmade business with Donna Maria of @IndieBusiness

Do you want to go from crafter to successful entrepreneur and turn your passion into a business? If so, today's interview with Donna Maria Coles Johnson of Indie Business Network is a must-listen. In this episode, Donna Maria and I talk about the 3 things you must systematize in order to have a business that is profitable and runs smoothly. Donna Maria also talks about the ONE mindset shift you need to go from crafter to successful business owner. For foll show notes, visit www.launchgrowjoy.com/009 Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
28/05/201437 minutes 33 seconds
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008 - Marketing your business the honest way with Jasmine Myers of @bama_ry

Have you heard of honest marketing? In today's episode, Jasmine Myers, designer and founder of bama + ry, shares with us how she was able to take her inspirational jewelry designs from a hobby and an Etsy store to a successful business. Jasmine talks about your WHY, sharing your story and marketing your business honestly and I couldn't agree with her more. Enjoy this episode! And remember, there's still time to win my favorite business books and one of my online courses - get the details here. To get the full shownotes, visit http://www.launchgrowjoy.com/008 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
21/05/201439 minutes 1 second
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Finding the right audience with Nick Rosener

As an entrepreneur, you probably know that defining your target market is a necessary step to success (if you're unsure how to find your target market, check out this previous blog post). In today's Launch Grow Joy show, you'll get to hear from Nick Rosen, author of Shout in the Right Direction, about the best way to define your target market, why this is so important and what to do to make sure that you reach them. For a complete list of show notes, please visit www.launchgrowjoy.com/007. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
14/05/201436 minutes 48 seconds
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006 - How to promote your fashion line with Crosby Noricks of @PRCouture

Do you have a clothing line or fashion accessory that you'd like to see on the pages of top fashion magazines? Crosby Noricks of PR Couture shares how branding and storytelling can have a huge impact on your ability to get publicity and the most effective way to get in touch with magazine editors. For show notes and resources mentioned in this episode, go to www.launchgrowjoy.com/006 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
13/05/201433 minutes 58 seconds
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005 - What magazine editors REALLY want with Amy Flurry

Do you wish you can get inside the mind of a magazine editor? If so, you're going to love today's episode of The Launch Grow Joy Show. This is a re-play of an interview I did with Amy Flurry of Recipe for Press for the Product Publicity Virtual Summit. As a former magazine editor, Amy knows what magazine editors look for when it comes to what products they will feature on their pages. In Amy's interview, you'll hear what gets editors excited and what they usually look for when searching for products. Plus, you'll get Amy's top tips for pitching your products to the media. For a complete list of resources, visit www.launchgrowjoy.com/005 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
13/05/201438 minutes 36 seconds
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004 - Defining your target market and getting your products in stores with Jennifer Love

Do you have a product that you'd like to see in more stores? Check out this week's podcast where Jennifer Love of NibMor Chocloates got her all-natural chocolates into thousands of stores. In this episode, Jennifer and I also talk about the importance of finding your target market, launching a business with a partner and more. For full show notes, please visit www.launchgrowjoy.comn/004 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
30/04/201437 minutes 46 seconds
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003 - The most important page on your business' website

Do you have a website for your business? In this podcast, Andreea Ayers shares her take on what is THE most important page for your website. And, it's not your HOMEPAGE! Listen to this podcast to find out what that page is and how to create content for it that captures your audience and turns visitors into lifelong customers. For complete show notes and resources, visit www.launchgrowjoy.com/003 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
22/04/201431 minutes 36 seconds
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Why your business should be on Google+ with Yifat Cohen

Have you been thinking about using Google+ for your business? I know I have (check out my previous post about moving from Facebook to Google+), but my experience with it is so limited, so I thought I should invite Yifat Cohen, the G+ Go To Gal, to join me today and talk about Google+. I think you'll be inspired to add Google+ to your marketing strategy after listening to this episode. For full show notes, please visit www.launchgrowjoy.com/002 In this episode, Yifat and I talk about why you need to get started with Google+ ASAP, how to claim your authorship on Google+ and why this matters, as well as tips and strategies for growing your Google+ influence and following. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: <a href="https:/
15/04/201436 minutes 37 seconds
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Tamara Monosoff - How to get your product idea to market

Welcome to the Launch Grow Joy Show with Andreea Ayers! In this inaugural episode, you'll hear from successful mom entrepreneur Tamara Monosoff how to balance your business with family, how to go from idea to market, including how to do research on whether or not you have a viable product idea and what you need to get ready if you want to get your products in big box stores. For complete show notes, please visit www.launchgrowjoy.com/001 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support
07/04/201444 minutes 47 seconds