“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that. Use this calculator to find out your accurate and achievable goals based on your own numbers.Check out the calculator here to Define Your Goals The Profitable Way: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVdaRU5RYVdDV3JoSXRWS0JZZ3Y5d1V1c2lLUXxBQ3Jtc0ttaVgxTE1udnI5RnJ0U2RJbVpHM0JncnJvYUt6T0JWZkhhMXN1UE5SZkp5SUg3RTkxYVVKRVJ2SW5xYWt0SnJqV1JCbjRGVlh6Y1pjRk42U0xrNXdMS2Fva1hqb29jUjFEQjFpY2N5WVhZaXY2dU9ZUQ&a

In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: &nbs

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business.Mentioned links:Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/My AskAI: <a href="https://www

Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Related videos from StarterPPC:Unlock Your Business's Full Potential: Increase Your Average Order Value : <a href="https://www.youtube.com/watch?v=MHh-vWikFCc&amp;t=0s" rel="noopener noreferrer"

John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC). To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now.Connect with John on Linkedin: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbl91UVNUNWZ6LXFIR281Vnc5UHhxWkF6RUlKQXxBQ3Jtc0tr

Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges.Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy!Correction on the MER formula: It should be the other way around.MER = Total Revenue / Total Cost of AdsConnect with Colby on LinkedIn here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazhuQlkzWm1McmFCMXdJb1Y0VEdRSDUxR0NxUXxBQ3Jtc0trLUl2cElfcFFYYWM4UmFUcDN

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now!This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetu

It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here:

When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing &amp; Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazI0b1BQUVBrbXd2R0dMTVdGSXFoTzVSS3Nmd3xBQ3Jtc0trQWVoU2h3TGJQV0RGX1BkWkJ2dVU2Y0ZhbG9zN2QxNGUyVHRkcFpCa1hrbm95bGdYUGVyNkpKSmFGX05mbWdrZUlYemVOZEhCVGVreUtPTy1mYWY4UVJXdjBkODE4NmdrUE1RbFBoY3BRRGRvN

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:

Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips &amp; strategies on how to create successful video ads.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nbsp;/&nbsp;@starterppc&nbsp;&nbsp; Mentioned links:Sh

Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads. Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;&nb

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend

Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a month. She explains why your ads might be hitting a wall and shares strategies and important concepts to understand to make Google Ads work for you. She also helps you understand the sales funnel stages, how to target each strategically, and discover how to build your brand and establish trust with potential customers through blogging, social media, and YouTube channels. With examples from real-life scenarios, she'll also explain the importance of tracking methods and the actions to avoid that can hinder growth. This way, you can make informed decisions on budgeting and future growth instead of wasting money on ineffe

Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results. Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics. Watch the video now and learn more about the power of data-dri

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend &amp; achieve better results with a smaller budget: &nbsp;&nbsp;<a href="h

I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too!Related videos:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: &nbsp;&nbsp;&nbsp;•&nbsp;🥊&nbsp;Don’t&nbsp;Fight&nbsp;Fair:&nbsp;The&nbsp;5&nbsp;Unfair&nbsp;Adva...&nbsp;&nbsp;🤖 How Prompt Engineering Could Become Obsolete in the Near Future: &nbsp;&nbsp;&nbsp;•&nbsp;🤖&nbsp;How&nbsp;Prompt&nbsp;Enginee

Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization.This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend &amp; achieve better results. Subscribe here: &nbsp;&nbsp;<

Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business. Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business! FREE Ad Budget Overpacing Calculator sheet: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa19qaWdkcW1OWW5keDVwX29LSW5obTN2VkRUUXxBQ3Jtc0trZTRhaXl0SjNzcV92R29rR3N0ZWJ3N0pMZklKQ2pGTFFoLWpyVGhMODkwYlpvWi1JUDhsek

Learn a powerful strategy that can help you maximize your returns and generate more income with every marketing dollar spent - by focusing on raising your Average Order Value (AOV). In this video, Regina Bellows explains why you should increase your AOV, its direct impact on Media Efficiency Ratio (MER), and how quickly it can boost profitability. Furthermore, she walks you through a client account to check if they're doing everything possible to increase their AOV. This way, you'll know how to diagnose your business and what next steps to take.Unlock the secrets to success in eCommerce today! Grow your business smarter with Regina's tips for raising AOV so you see tangible increases in profit margins at a minimal cost. Listen to this episodenow!Don't miss out on this opportunity – watch the exclusive video now and start seeing results immediately!Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel

John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.Connect with John on LinkedIn: h

Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify. With this knowledge, you can measure the success of the strategy effortlessly. Watch this video now to optimize your Google Ads campaigns based on analyzed results, giving you the most value from each ad spend. Connect with Caden on LinkedIn: https://www.linkedin.com/in/cadenthom...</a

Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns! With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads. Related video:Is My Business Ready For Google Ads? &nbsp;&nbsp;&nbsp;•&nbsp;Is&nbsp;My&nbsp;Business&nbsp;Ready&

Listen to this exclusive internal training session led by our Google Ads Strategist, Usama Khan. Learn the significance of running Brand Campaigns alongside your YouTube Ads. Uncover why this powerful combination is crucial for your Google Ads success. Don't miss out on this enlightening discussion that could redefine your advertising strategy.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Want to know more about Usama and our amazing team? Read our employee spotlight blogs here:<a href="https://www.youtube.com/redire

Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing? Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns. Listen to this episode now and learn how to harness the full potential of paid advertising for any business!Mentioned article:What Should My MER Goal Be &amp; Why? <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkVUZ29pLXozdkNRMzR4SlJmUzR3TzBsdUYzQXxBQ3Jtc0trMWtPejdLel9LMzhQQ2JqdENwM0dQQWg2WmZRNHpyaEJLZmlTZk1jWkMyX25haXloUTNnNUx6V0hTVU04TGNTeW1yUGliejZRaDIySng1aFFzTnV0Q2FJSE8xTXhJdldwSEZ3RVFRVDdMeWp0M2Nxcw&amp;q=https%3A%2F%2Ftinyurl.com%2F4xcyankh&amp;v=D6NEli3TwDU" rel

For anyone following the progression of AI: I don't understand how or why prompt engineering is being regarded as a viable, long-term skill set. I'll explain and then hope to get your input.In this video, Kasim shares his prediction on prompt engineering and how it can become less and less important as AI becomes more and more powerful. Given the speed at which it is already improving, Kasim predicts that prompt engineering is already headed for near-term obsolescence.What do you think? Is there a long-term role for prompt engineers? We'd love to hear your thoughts!Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: &nbsp;&nbsp;&nbsp;•&nbsp;🤖&nbsp;Demystifying&nbsp;AI&nbsp;in&nbsp;

Feeling frustrated with creating video ads that seem to be ignored? Need ideas on how to captivate and engage your audience? We have the solution! Join Regina Bellows, the executive director of StarterPPC, as she guides you through the essentials of crafting impactful 1-minute video ads that immediately intrigue your audience and hold their attention till the end.This straightforward script will show you where and when to incorporate crucial components like your value proposition, impact statement, and CTA. Moreover, she'll help you establish a smooth narrative to build a powerful bond with your viewers. It's time to move away from dull, unmemorable ads and embrace video content that can turn your audience into customers. Tune in now and start producing video ads that no one would want to skip over!Example of a great video ad: &nbsp;&nbs

In this highly anticipated continuation of our Google Ads Masterclass, our esteemed Google Ads Strategist, Usama Khan, will dive deeper into the world of high-stakes advertising with million-dollar budgets. Get ready to unlock the secrets to audience targeting and craft compelling YouTube campaigns that leave a lasting impact on your audience.Reaching the right audience is the key to success in advertising, and in this part of the masterclass, Usama will reveal powerful techniques to identify and engage with your target audience. He will also share his insider knowledge on creating captivating YouTube ads that keep your audience hooked.If you're ready to take your Google Ads game to the next level, this is the masterclass you can't afford to miss. Whether you're an aspiring marketer or a seasoned professional, Usama's insights will revolutionize your approach to online advertising.If you haven't watched Part 1, you can watch it here: <a hre

We are delighted to unveil this exclusive internal training session led by our esteemed Google Ads Strategist, Usama Khan. Dive into the world of high-stakes advertising as he unveils the strategies he employs for accounts backed by million-dollar budgets.In this masterclass, Usama will impart invaluable insights on top-of-the-funnel campaign strategies. He will guide you through crafting high-performing Search and brand campaigns, ensuring you have the tools to influence and engage your audience from the get-go.But that's just the tip of the iceberg. Usama will take a deep dive into the art of keyword strategies, sharing his expert tips on how to fully optimize your campaigns for the most significant impact. Additionally, he will emphasize the critical role proper ad group setup plays, alongside divulging secrets to prevent brand terms from infiltrating your unrelated campaigns.Stay tuned for Part 2 tomorrow, where Usama will unlock the se

Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode.Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business.From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition.💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://ww

Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success. But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that. He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage. Don't miss out on mastering this "super boring" concept that can fix your entir

Don’t fight fair. In fact, the fast track to success comes from finding unfair advantages. Drawing inspiration from a conversation with a US Special Forces member, Kasim talks about the importance of not fighting fair and stacking the odds in your favor. He also shares the five most important unfair advantages.Mentioned links:Driven Mastermind: https://drivenmastermind.com/Genius Network by Joe Polish: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUhXZXB4bFhiTzBkOWZCRmQ4c1NrRXV0bUhBQXxBQ3Jtc0tuWVR3Q3ZYM19rdHgzYWwxTkUweHFPV2dpRV

Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Our secret recipe lies in our Weekly Optimization Checklist – a proven method to identify errors, spot opportunities, and optimize your Google Ads campaigns. And guess what? We're sharing it with you for FREE! So why wait? Download it now!Download Our 92-Point Weekly Optimization Checklist for FREE here:https://sol8.com/download-92-point-we... 🔥 Get your FREE ebook copy of You vs. Google: The (Very) Unauthorized G

Kasim sits down with Brent Perkins, serial entrepreneur, to talk about growth opportunities, the worst size a company can be, and Brent’s new book- Papercuts: The Art of Self-Delusion. In this engaging conversation, they also explore the power of choice and free will and how it can be leveraged to achieve success. Don't miss out on exclusive early access to podcasts and interviews, plus a free gift, before the public release of Papercuts: The Art of Self-Delusion in August 2023. Learn more at www.papercutssuck.com.0:00 Growth Opportunities and The Art of Self Delusion with Brent Perkins0:58 Papercuts: The Art of Self-Delusion<a href="https://www.youtube.com/watch?v=VQmJH0XJrC4&amp;t=247s" rel="noopener noreferre

We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign. That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective. To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.0:00 How to Double Your Paid Ad Performance1:18</a

Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.0:00 10 Key Elements for an Advertising-Ready Website0:08 Check that everything is working properly1:55 Accessible across all devices3:29 Speed is critical! <a href="https://www.youtube.com/watch?v=VVMp6ZB_dUU&amp;t=288s" rel="noopener noreferre

I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.The entrepreneurial endeavor is a massive contradi

You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.It all started with my friend Calvin Correli. I brought him and his team to T&amp;C because I thought it would be helpful to get our creative juices flowing.He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on,

Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel. Post every single dayMake sure to niche down!You want your videos to be 10 minutes or longerAim for a 70% retention at the 60-second markYour primary call to action should NOT be to leave YouTubeThumbnails are absolutely keyYour title needs to be clear and compelling but shouldn’t over-sell the videoUse the video description to offer additional resources, time-coded notes, and deeper calls to actionAsk for the like and subscribe! Related videos:The Secrets to Starting a Successful YouTube Channel With Uzair

John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter. That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): &nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=7twVbanoDzA&amp;t=0s" rel="noopener noreferrer"

What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you

I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is.The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business.Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication.My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking).I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other

Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic. In business, the PERSONALITY ETHIC asks:"How do I get people to buy my product/service?"The CHARACTER ETHIC asks:"How do I create a product/service that will truly serve my customer?"The PERSONALITY ETHIC asks:"How do I make the most amount of money with the least amount of output?"The CHARACTER ETHIC asks:"How do I provide the maximum amount of value?"The PERSONALITY ETHIC asks:"How do I get my customers to do (say, act, think) the way I want them to?"The CHARACTER ETHIC asks:"What is it that my customers do (say, act, think) that I can tap into in order to serve them?"Focusing on the CHARACTER ETHIC in business (and in life) puts us in a position to grow from a strong and stable foundation. It also protects us from ourselves and any inclinatio

Join Kasim as he sits down with one of his entrepreneurial heroes, Shaun Clark of HighLevel. In this exciting interview, discover Shaun's secrets to building one of the most disruptive products in the world and learn about the future of HighLevel.But that's not all! Kasim and Shaun also delve into why AI is nothing to be afraid of in marketing, why being a SaaS entrepreneur is a game-changer, and so much more. Don't miss out on this insightful conversation that will inspire entrepreneurs of all levels!HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in its power to help agencies rise. That's why we're an affiliate!You can check out HighLevel with our affiliate link: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEpXbkhwcjU0VHRVVlRDQ1

Kasim is giving away one of our most powerful cheat codes for improving campaign performance!From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process

Here's a lie you currently believe: "It takes 7 touches to make a sale." The "rule of 7" is from a study done in the 1930s! Why on earth are we citing 100-year-old data?So, how many touchpoints do you think it really takes? The answer (obviously) varies on the complexity and importance of a purchase. According to Google, it takes 20 touchpoints to sell a candy bar and more than 500 to sell a flight. Where do you think your product/service lands based on that window?Overwhelmed? It gets worse. The average fashion shopper views 32 pages in a single session before making a purchase. From an attribution perspective, that still only counts as one "touch."This means we need marketing campaigns built to support multi-touch and multi-page engagements. This is one of the reasons we hate squeeze pages for anything, but impulse buys and massive value opt-ins. You can't send an educated consumer to a squeeze page 500 times without annoying them.You nee

Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights.Ideally, you're failing forward (to steal from John C. Maxwell). The good news is there's a process for that. We call it "The Google Ads Flywheel," and Kasim talks about it in this episode.1. AssumeWhen you're starting out, you've gotta make some educated assumptions. The greener you are, the more guessing is involved. That's ok! Don't let yourself get stuck in analysis paralysis. Chances are, you're going to be wrong right out of the gate. This is where getting comfortable with failure starts.2. Test People set out to prove their assum

Join Kasim as he dives into the world of Google's new Generative AI Search. He shares what we know (and what we don't) about the future of Google search and how it will impact digital marketing moving forward. He also compares Generative AI Search to Bing Chat to give you a better understanding of how it works. Learn more about these exciting new ways to search, and how they could impact the world of digital marketing.Related videos:🛸 The Future Of Advertising: BING?! &nbsp;&nbsp;&nbsp;•&nbsp;🛸&nbsp;The&nbsp;Future&nbsp;Of&nbsp;Advertising:&nbsp;BING?!&nbsp;&nbsp;🤖 The Impact of AI on Google Ads: A Look Into AI Generative Search: &nbsp

In the world of business, it's often said that time is money. And if you want to grow your business, you need to be able to scale up your operations. But here's the thing: scaling comes with its own set of challenges. As you try to expand your business, you'll find that maintaining the same level of efficiency becomes increasingly difficult.This is a phenomenon that affects businesses of all sizes and in all industries. Whether you're running a small start-up or a large corporation, you'll eventually hit a point where you can't do both: scale and maintain efficiency. You'll have to make a choice between growth and optimization.Of course, this is not something that's limited to Google Ads or marketing. It's an economic truth that applies across the board. The more you try to do, the harder it is to do everything well. It's a balancing act that requires careful planning and execution.In this episode, Kasim dives deeper into this topic and exp

Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list.🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized Guide To Google Ads” For FREE!! <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWdHMnUyX1djc0xheU9CNVZRM3dBUEZwS2k5U

If you're not struggling with impostor syndrome just a little bit, I question your grasp on reality. I'm not saying you must go out there and cultivate self-worth issues. However, a little impostor syndrome probably means you are approaching life with an adequate degree of humility.I:Founded one of the top marketing agenciesPublished one of the top marketing booksCo-founded one of the top marketing mastermindsCo-host one of the top marketing podcastsCreated one of the top marketing coursesAnd yet: I feel like an impostor. Every. Single. Day.However, we can't let the impostor syndrome get in our way. As soon as it stops you from moving forward, it's time to kill it with fire. To combat impostor syndrome, we need to reframe what it means to be an expert. Listen to this episode to learn more about impostor syndrome and how I deal with it.How do you combat impostor syndrome? Do you think it ever goes aw

Kasim reveals the dirtiest secret in Google Ads. In fact, it's almost a full-on scam!Google Ads is (supposedly) auction-based. That should mean that the money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. The more competition, the more you pay. The less competition, the less you pay.Google Ads definitely works this way in highly competitive markets. The more competition, the more you'll pay. I've seen industries (like personal injury attorneys, for example) with CPCs of $1k and more. However, what happens when things go in the other direction? For example, you find a targeted niche with little to no competition. One might expect the cost of traffic to be virtually zero, right? Wrong...Google has something called "Ad Rank thresholds" that set a minimum bid (a "reserve price") that needs to be met before an ad can be shown. And, get this, they're calculated dynamically, in real time, based on a

Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more. With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!iOs 17 automatically removes tracking parameters from links you click on:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblJ3Z043am1lYW9LRjlqVllBVWVEY3ZJVUxOQXxBQ3Jtc0trYXhFVENTOXYtTXd2

Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more.Mentioned articles:Digital advertising spending worldwide from 2021 to 2026:https://www.statista.com/statistics/2... Advertising media owners revenue worldwide from 2014 to 2027:<a href="https://www.youtube.com/redirect?event=video_descri

Are you looking to grow your PPC agency and take on new clients? But, before you onboard any new clients, it's important to consider a few key factors. Don't worry, our Google Ads experts got your back! They'll help you determine if a potential client is a good fit for your business and ensure you're a good fit for them.In this episode, Our Google Ads Strategists, Efe Altinelli and Usama Khan, and Account Manager, Yusuf Can Kazancioglu, discuss the factors to look into before beginning the onboarding process so you can position yourself and your client for success. Join them in this insightful discussion and learn how to ensure a smooth and fruitful partnership with your new PPC client!Need help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblg3Z3lyWmZoa0FocFBTQTdvaXljOTcyNVBZZ3xBQ3Jtc0trN05iblhrMG04QmdrWnF2bzlDa0pIQVdvbVpzd28tLW00MFFWRElaWlNXZXdpci1EMGEtVzZ4dFJVSkdE

Are you interested in starting your freelancing career but unsure where to begin? In this episode, Kasim sits down with Jan Slovnik, a Freelance Google Ads PPC Specialist and expert in the industry, to discuss the ins and outs of building a successful freelancing career. From getting started in the industry to overcoming common challenges and invaluable tips from Jan himself, this episode is a must-listen for anyone looking to kickstart their freelance career. Don't miss out on this engaging and informative discussion between Kasim and Jan!Connect with Jan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblRjMGpRcnVjYm11UWgwTEJBM0tzRlBEejVOQXxBQ3Jtc0trbEpMLUUwQmY5Um1WcXZENkF4WEJuVFd6bmdXR2RUOFVVV29MTV9ObkF5R3hmTDMtNWFqdkZmZmpaT2I4OGlVbExiMXRGWEVEUkhLYWgtUW84Q0dtTmV5aER3UmhVTmtuZG11MlF3aFZYUjhYUUNnYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjanslovnik%2F%3ForiginalSubdomain%3Dsi&amp;v=89d0K6if9xo" rel="noopene

Kasim shares the three essential skills that every entrepreneur needs to master. Don't worry if the first one isn't your favorite - it's a tough skill to learn! Embrace these skills and watch your business soar.The first skill is all about getting good with money - not just reading a balance sheet, but understanding the game of money itself. Next up is the importance of finding and hiring the right people for your business. And finally, the most important skill set you can have as an entrepreneur: processes. Without processes, you don't have a business - just a group of people waiting for direction. Mastering these three skills will give you the tools you need to build, grow, and scale your business. Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: &nbsp;&nbsp;<a href="https://www.youtube.co

I never thought I would say this, but… Don't sleep on Bing Ads! Here's why!Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes. But with Bing's recent integration with ChatGPT, run ads on Bing! And not just to try and capitalize on the potential influx in traffic. You'll have a front-row seat to how AI-driven traffic impacts advertising campaigns. And, since Bing is quite a bit smaller than Google, I anticipate the changes being more obvious. You can treat this as your "AI Ads Sandbox." I think this will be especially important since Google is rolling out its own AI-driven chat features, and (obviously) ads are going to be built right into the core of everything they do. Listen to this episode to learn more about Bi

Unlock the secrets of eCommerce success in this video as Kasim sits down with Nab Ahmed, the founder of NAB Leather. In this exclusive interview, Nab shares his expert insights on how to build a profitable online business. Discover the biggest mistakes and regrets Nab made when he first started out and how you can learn from them to avoid costly errors. Learn how to make your value proposition stand out in a crowded market, and attract loyal customers who keep returning. Nab also reveals his top strategies for reducing returns and exchanges by 15%, boosting your average order value, building an engaged community around your brand, and gaining valuable user-generated content. Finally, learn why social proof is essential for eCommerce success and how to use it to drive more sales and grow your business. Don't miss out on this must-listen episode for anyone looking to start or improve their eCommerce business. Tune in now!Ment

Join John and Kasim in this guide on how to scale YouTube Ads. In this Google Ads LIVE POWER HOUR, they dive into the key metrics you need to understand for success, as well as the common mistakes advertisers make that can hurt video campaigns. Don't miss out on insider secrets from the pros! Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Want to join the next Google Ads LIVE POWER HOUR? Be a member of this channel and join us every Friday at 1 PM PT for an all-inclusive deep dive into Google Ads. Our Google

We had the highest-performing real estate investing campaigns in the United States (until we sold that agency in 2019). Those campaigns taught us that the way we all look at our data is flawed! And in this video, Kasim reveals his findings on why monthly reporting fails and what to do instead.Marketers and business owners alike are obsessed with monthly reporting cycles. This arbitrary timeline seems to be built into the fabric of our souls.The problem: it has nothing to do with anything.The key is determining your impact windows. When you spend $1, how long does it take for you to see the impact? This is harder to determine than you may think, and there are multiple inflection points.For our real estate investment (REI) campaigns, we found that $1 spent in top-of-funnel campaigns could average up to 45 days to result in a lead (depending on geography). This was critical information because it meant looking at our data on

Have you ever heard about the two types of money? If you haven't yet, don't worry! In this episode, Kasim shares some insightful information about them that can help you achieve financial freedom.The first type is called Slave Money, which should only be used for your basic needs and investments that generate more income. On the other hand, the second type is called Freedom Money, and it's the kind that flows to you without requiring you to trade your time for it.Check out the episode to learn more about these two types of money and how you can use them to your advantage.Need help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjBfWGhjeG9GRE9oeHBTMDA0RUNEd0lRd0tZQXxBQ3Jtc0trY09HUmlVYzQzcUZacjRFMmRYNVNqYkZlenBrUUpnNDBZOVJpTEJKV2xfZVhjT1dtVnZ4OFdmczYweDR3bWlBakdpYXlvMTdDYkI1WU5TRERQdVdDWFpGVGdkeWJrX3hpQ2tCMkoyR0J0Rl8tVGo1VQ&amp;q=https%3A%2F%2Fsol8.com

Industry jargon is one of the biggest hurdles to understanding anything. For those who don't live, eat, and breathe Google Ads, Kasim shares some important terms to know and understand.Do you need help keeping up with the complicated jargon of Google Ads? You're not alone. Many people find it challenging to understand the terminology associated with online advertising, which can make it difficult to create effective campaigns. In this episode, Kasim breaks down some of the essential terms and concepts you need to know to learn Google Ads effectively. Whether you're new to the world of digital marketing or just need a refresher, this episode is for you! Join us as we explore industry jargon and learn about everything from click-through rates to ad extensions. So, if you're ready to master the language of Google Ads and start reaching your target audience, hit play, and let's get started!Need help with Google Ads? Get your FREE acti

We manage almost $100M in paid traffic, so we understand the importance of maximizing every advertising dollar. But we believe paying for traffic should be one of the last things you do. And in this video, Kasim shares what should be first.Here’s the thing: most of the reasons why paid traffic campaigns fail have nothing to do with traffic itself. Instead, it’s all about the prep work. By taking the time to prepare ahead of time, you’ll be able to identify and avoid the common pitfalls that can drain your resources and damage your credibility.So, if you want to set yourself up for success and avoid costly mistakes, then this episode is a must-listen. Trust us, the benefits of taking these crucial first steps will be worth it in the end. Need help with Google Ads? Get your FREE action plan here: www.sol8.com/apRelated videos:🖐️ Five Things to Understand Before Running Google Ads: <a href="https://www.youtube.com/wat

Kasim spills the tea on every campaign type in Google Ads. From Search to Shopping, Video to Discovery campaigns, he's got the inside scoop on what works and what doesn't. But don't worry, Kasim's got your back with some clever workarounds he discovered over the years. He'll help you decide which campaign type(s) best suits your business needs - whether you're looking to drive traffic, increase brand awareness, or boost sales. So if you want to master the world of Google Ads with confidence, you won't want to miss this video. Watch it now and take your business to the next level!Need help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTNtZFhCc2V1Y3daZUxkRlQ0ZkhPSlRHVkdEQXxBQ3Jtc0ttRU5SeEdIYml4UVo4bDVQQXNrc1ZiWXBPbDFOWUxjaC1ZekN1UDRLWUs5OG53eVVpRnZ4ZW12a0I1a1Q2ZDVrX016SzFUa0swVHMzazU0TjlvYjRRbHFDZWhOUVRJdndYWEU5d3ZzRDBEZUdVdVRkSQ&amp;q=https%3A%2F%2Fsol8.com

Are you tired of losing high ticket sales but don't know what you're doing wrong? Listen to this episode as Kasim reveals the top three primary objections every high ticket sale faces and shares the ultimate strategies to overcome them. Whether you're a seasoned sales pro or just starting out, this is a must-watch video for anyone looking to close more deals and take their sales game to the next level. So what are you waiting for? Tune in now and start closing those sales like a pro!Mentioned link: Scott Benham on Twitter: https://twitter.com/Scott_Benham The Driven Ma

Are you looking to up your Google Ads game without breaking the bank? Well, you're in luck! Kasim shares our collection of free resources that will help you learn and manage Google Ads campaigns like a pro. We have eBooks, checklists, templates, guides, and more - all designed with you and your business' growth in mind. Whether you're starting from scratch or just looking to refine your existing Google Ads strategy, our free downloads will provide you with the tools and insights you need to succeed. So what are you waiting for? Head over to the following links to access our full library of awesome resources:Free Downloads to Help Your Business Grow: ​​<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa09zTms4VlZmSU5QRHAtc01LdlFqdHAyQzdXd3xBQ3Jtc0trMGFpOVJBcWt3dWNDTVJQbkZlWkU5TV95djBhaFdUcTlPVFJ0VWJPN3JBNDVZZEc4MHBYai1SY3pRQm5jbnJMWjZRMXR2V2taaWRpdk5OTV9YaV9xcEtKRXdoTDQyYkZpX2NGS0pwVnEwbGZVQmZCWQ&amp;q=https%3

Need tips on keeping your remote team connected? Kasim is here to share our secrets to success with nearly 100 remote employees all across the world. We understand the importance of building strong connections within a remote team and the struggles of doing so. That's why we want to share our tips and tricks with you. From celebrating wins to weekly all-hands meetings, we'll cover it all. We all want to cultivate a positive and productive work environment, regardless of where your team is located. So, what are you waiting for? Let's dive in and learn how to build strong connections with your remote team. And don't forget to tell us how you encourage connection with your remote team in the comments below!Mentioned links:Learn more about the Solutions 8 team here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmMxQmZvNVZYUDlPeDcwRUVaNEtxdGI1SUpwZ3xBQ3Jtc0ttY0FvSzR5R0wwckp2WEJRM2R1R0VUaG5PUURESUhQUDRW

Google just announced its new 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵. Is it similar to ChatGPT? Will it affect organic results or Google Ads campaigns? Kasim breaks down what it is and how it’s going to change search forever. He also shares his predictions on what AI means for the future of Google Ads. Listen to this episode now to learn more!Mentioned links:Search ads today and in the future: https://blog.google/products/ads-comm... Supercharging Search with generative AI: <a href="https://www.youtube.com/redirect?event=

One or more conversion actions use an attribution model that Google will not support soon! Kasim shares the potential impact of the changes on your Google Ads strategies. He provides valuable insights into safeguarding your campaigns and discusses why it's crucial to leverage third-party attribution tools now.Google just announced that four Google Ads attribution models would be removed and upgraded to data-driven attribution on or after 6/7/2023. Here's Google's official statement posted by Sheba Rasson, Product Manager, Attribution, last April 6, 2023:"Starting in June 2023, we'll remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Then, starting in September 2023, we'll switch any conversion actions still using these models to data-driven attribution. If you don't want your conversions to use data-driven attribution, you

There are six key campaign types we build for nearly every client. In this episode, Kasim breaks down each one with how they're used and why they're important for successful Google Ads campaigns. As a disclaimer, it's important to note that these campaigns are a general guide and starting point. Each client's goals are unique, and it's the job of an ads manager to customize the strategy to fit those specific goals.While they may not be a one-size-fits-all solution, this knowledge can provide a solid foundation for your Google Ads strategy. Listen to this episode now!Did we miss a campaign category you think should be added to our list? Please let us know!Need help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0JzUWRtVjJicllDQVU2Qm14WXF5aVNnek5Od3xBQ3Jtc0trd05LelhxZk5ZSVU4VmJaUGw1MWp2OEZ4YU1ZZzNpTklYUEtpNlNfUjBWc2lVX0hwMnVmemdicU1v

Are you looking to foster a solid and cohesive work culture? As a leader, one of the most important things you can do is prioritize building a culture within your organization. At Solutions 8, with nearly 100 employees spanning the globe, we face unique challenges in cultivating a shared sense of purpose and community across time zones, cultures, and backgrounds. That's why we want to tell you about the most important meeting we have: our weekly All-Hands meeting. Every Friday morning, everyone hops on a Google Meet and runs through what we call the "Solutions 8 Weekly Town Hall." Our team gathers virtually to connect, share updates, review key accomplishments from the week, and align priorities. And in this video, Kasim shares exactly how we sequence our most important meeting. Through consistent communication and intentional connection, we've seen firsthand how this meeting has positively impacted our culture. It's helped us build trust, foster open com

In this episode, Kasim talks about a crucial topic for anyone in the market or starting a new campaign: spying. Yes, you heard that right! Spying on your competitors can give you a wealth of information and insights that can help you improve your own marketing strategies. But with so much information out there, it can be overwhelming to know where to start. That's why Kasim is here to share his favorite spy tools to help you see what other players in your industry are up to. Some of these tools are designed to help you uncover your competitors' top-performing pages, which means you get to see their offers, sales funnels, one-time offers, upsells, and where their traffic is coming from. With this knowledge, you can improve your strategies and stay ahead of the game. Whether you're focusing on Google Ads, Facebook Ads, YouTube Ads, or any other platform, these advertising tools can be instrumental in guiding your strategy toward success. So if you're ready

For seven years in a row, Kasim's strategy led to the highest-performing real estate investment campaigns on the planet. And now, he's sharing this winning strategy with you. Unlock the secret to his unparalleled success—learn to steal your competitors' traffic and protect yours with Kasim's proven strategy.The strategy doesn't need fancy tools or complex solutions. The most powerful tool is already at your fingertips, and it's your branded traffic—all you need to do is leverage its power.Watch the video to learn why bidding on your branded traffic is the key to dominating your industry and boosting your revenue!Related videos:🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: &nbsp;&nbsp;&nbsp;•&nbsp;

Are you struggling to decide whether to hire a Google Ads agency or run your own campaigns? Many business owners face this challenge, but it's important to understand the risks of running your ad campaigns without the help of an experienced professional. In this video, Kasim sits down with Michael Nadalin, founder of Market Lead, to explore the common pitfalls of DIY Google Ads campaigns and highlight the advantages of hiring an agency. They take a deep dive into the evolution of the Google Ads platform and how it has become a complex and ever-changing platform. Running a successful Google Ads campaign requires a level of expertise that can take time to achieve on your own. We strongly recommend working with a Google Ads agency or strategist, as it can provide the support and guidance you need to achieve better results and reach your business goals. Whether you're new to Google Ads or looking to improve your existing strategy, join us in this video as we lea

Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;optimize&nbsp;p...&nbsp;&nbsp;Northbeam: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_tok

Unlock the secrets to your competitor's success with the ultimate spy tool for Google Ads from Google Ads!Tired of guessing which ad strategies are working for others in your industry? With this tool, you'll gain visibility into the ads and advertising trends your competitors are using to rank at the top of search engine results pages. This tool from Google Ads allows you to see ads that your competitors are running, when they run them, where they're being run geographically, and which ads are working and which aren't. If you’re new to the industry, this tool can also help your market research so you can start running Google Ads the right way. And Kasim walks you through how to use the tool and apply it to your marketing strategies.With this powerful knowledge, you can crush the competition and dominate your market. Start revealing your competitor's top-performing ads today and build your unbeatable campaigns. Try this ultimate spy tool for

In this episode from The Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam sit down with Shaun Clark of HighLevel as he shares his expert tips on fostering new customer relationships through effective lead follow-up strategies. The conversation zeroes in on nurturing leads to boost sales growth by automating the process and capturing leads correctly. Watch this video for valuable insights into lead nurturing and strategies to elevate your business's sales process.Subscribe to Perpetual Traffic on YouTube: &nbsp;&nbsp;&nbsp;/&nbsp;@perpetual_traffic&nbsp;&nbsp;Listen to the full interview here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbk1wUnB2OVE0NVl2VU5sS1huMGFweC1YVUlEd3xBQ3Jtc0tseVpGc0lTblc1Z0kx

Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours! One topic Matthew shares is how your slow website is affecting your sales and business. The longer your website takes to load, the higher the chances of visitors bouncing off. You don't want to lose potential customers, do you? With faster page loading times, you can boost your customer retention by up to 60%! Because Google rewards fast-loading sites with organic traffic. To learn more expert eCommerce website optimization tips, watch the full interview here: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Expert&nbsp;eCommerc...&nbsp;&nbsp;<b

In this episode from the Northbeam webinar, Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran, on how he identifies the top conversion path using Northbeam.If you're looking to optimize your conversion rate, understanding your top conversion path is crucial, and Northbeam is a powerful tool that can help you do just that. Learn from John as he walks you through the process and helps you understand why this data is valuable in improving your marketing and sales funnel.Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: &nbsp;&nbsp;&nbsp;•&nbsp;How&nbsp;to&nbsp;optimize&nbsp;p...&nbs

Learn how to build custom software like a pro with insights from one of the best in the business! In this video, Kasim sits down with Shamim Rajani, COO of Genetech Solutions, a true expert in software development. Genetech Solutions is the industry leader in growth and innovation when it comes to Software Development. Despite having no formal marketing strategy, this powerhouse has exploded onto the scene, boasting 19 years of experience and counting.And lucky for you, Shamim is here to share her secrets of success. From project scoping to team management, she knows what it takes to make your software dreams a reality. Don't miss out on these valuable tips and tricks, listen to this episode now!Mentioned Links: Collision Conference: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnhLNTJrRFRJY01KX01GY2FBTHB2c2wtLVJYUXxBQ3Jtc0tsUlZJZ1pMNWJMSHUwSnJqZjhFaDdkdktkWF9XUmlsaHEtVGc2SkNZN1lLQ2FwbjYxMFhoTUFQZTJy

Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: &nbsp;&nbsp;&nbsp;•&nbsp;🧲&nbsp;The&nbsp;“Pixel-Less...&nbsp;&nbsp; Related links:Depesh Mandalia on LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhq

Get ready to unlock your full potential with a YouTube channel! In this video, Kasim interviews the godfather of the Solutions 8 Youtube channel, Uzair Kharawala, co-founder of SF Digital Studios. They share why every business needs a YouTube channel and the growth opportunities of having one.From establishing a stronger online presence to engaging with your audience, a YouTube channel can significantly impact your business growth. It can help increase your brand's reach and offer a unique platform to showcase your products or services to potential customers and create connections for business growth. In this episode, Uzair and Kasim share their secrets to a thriving YouTube channel and how it has transformed their businesses. Get ready to apply their expert advice, and watch your channel grow!Watch the full interview here:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: <a href="https://www.youtube.com/watc

In this episode, Kasim dives into the question of whether artificial intelligence will replace humans. With advancements in technology and automation, many are worried that machines and software may soon take over their jobs. So he explores AI's history and current state and the potential implications of its continued development. Watch as he considers what the future may hold for the co-existence of technology and humanity.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🤖 Demystifying AI in Advertising: Defining Its True

Check out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns. To avoid this, advertisers and agencies need to understand the issue with Google Ads attribution, identify key metrics that accurately measure ad performance, and leverage relevant attribution tools. Luckily, in this insightful clip from the Northbeam webinar, John shares all of this knowledge for your benefit. So don't hesitate and

Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. So listen to this episode now to learn how to build your brand from the ground up, how to separate yourself from everybody else in your industry, and so much more! Watch the full interview here:🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: <a href="https://www.youtube.com/watch?v=6TObJghYVnQ&amp;t=0s" rel=

In this interview with Collin Schmelebeck, founder of Schmelebeck PPC, Kasim dives into how Collin built his PPC agency and shares key insights for those looking to start their own agency. As a former Client Manager at Solutions 8, Collin knows the ins and outs of the industry and shares what he wished he knew before starting his own agency. Whether you're looking to start your own PPC agency or are simply interested in the world of PPC, this interview provides valuable insights and expertise from one of the industry's own. Tune in now to learn more!Watch the full interview with Collin here: &nbsp;&nbsp;&nbsp;•&nbsp;Collin&nbsp;Schmelebec...&nbsp;&nbsp; More about Collin:Collin on Twitter: <a href="https://www.yo

Caden Thompson, our Senior Google Ads Strategist, shares how you can take your marketing efforts to the next level by leveraging the Audience Demand Pyramid. Whether you're a beginner or an experienced marketer, this framework can help you understand how different advertising platforms fit into the customer value journey.By using the Audience Demand Pyramid, you can identify your target audience, find new customers, and achieve your marketing goals. So, if you're looking to improve your marketing strategy and drive more traffic to your business, this episode is a must-listen. Related videos:🖐️ Five Things to Understand Before Running Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;🖐️&nbsp;Five&nbsp;Things&nbsp;to...&nbsp;&nbsp;💣 U

Kasim shares this awesome swipe file of 75 AI marketing tools and he also shares the AI tool we use to boost Google Ads campaigns. Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Swipe File: Resources, tools, and social content that AI Examined readers would find valuable: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmxVN3BlbTNRNkNkUF9IaldXUnFEUE95UEIxZ3xBQ3Jtc0tsSjBLQWFqdDU2aEtUYVc5dVpIRFJENFNQOERkY05RRnhFamdYWUZHTG9TX015aHN3dUVScDk1NGEwZUh0UUQ4b2xDV1dBcW1lb0V0VDRjNHdVY1N

What is AI and what is its true nature? How should we approach it? Do we need to treat it as if it were human? Kasim answers all these burning questions as he demystifies AI in advertising so you can approach it to better your marketing efforts.Listen to this episode now and unlock the power of AI in advertising with Kasim, as he takes you on a journey to demystify the true nature of Artificial Intelligence. Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;ChatGPT&nbsp;and&nbsp;the...&nbsp;&nbsp;🏆 Google Wins The AI War, Here's How… &nbsp;&nbsp;<

Kasim decodes the classic social media slang so you can protect yourself from falling prey to manipulative campaigns. Listen to this episode now!Here's a list of all of the classic social media hooks and what they really mean."People often ask me..."👉 No one asks me this. It's just what I want to talk about now."Someone once said..."👉 It was me. I said it. I'm just using a vague appeal to authority."I have always known..."👉 I learned this yesterday."I [did this amazing thing] and here's how you can too..."👉 I'm about to teach you how to hire me."I'm going to show you my biggest secret for [interesting thing]."👉 This stopped working a few weeks ago, might as well use it to juice my following."How to [do something valuable] without [investing any time/effort/energy/money]..."👉 I'm a scam artist."I Just made $$$, using

Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs.The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it's an amazing rules engine for anyone trying to establish themselves as a thought leader.Listen to this episode to know what EEAT stands for. And as a bonus, Kasim also adds his rule!Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: &nbsp;&nbsp;&nbsp;•&nbsp;🥇&nbsp;The&nbsp;Secret&nbsp;to&nbsp;S...&

Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology.It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics, and Android, to name just a few. This vast array of products gives Google access to enormous user data, which they can use to train their AI algorithms and improve their accuracy and effectiveness.Listen to this episode now to learn more about Google's omniscient power and vast resources that give them a significant advantage in the AI war. Related videos:💣 Bing With ChatGPT Is Changing the Way We Search: &nbsp;&nbsp;<a href="

Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy. These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to craft your descriptions, and more. They also share how we fixed a client's conversion problem by setting up live chat on their checkout page and how you can do the same for your eCom store. By the end of this episode, you'll have the knowledge and tools you need to create product titles and descriptions that pack a punch and drive more conversions. Watch it now!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look

If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them!In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creating effective product images and media for your website, Shopify store, or Google Ads campaigns.With these tips and tricks, you can create powerful product images and media that help you build your brand, attract your ideal customers, and boost your sales without breaking the bank. So tune in and start maximizing your eCommerce potential today!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? Th

Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:“Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“If you haven’t heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn’t something you can afford to ignore.In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies. Mentioned links:Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGM0dUZzempVMFYxSkxsV0R4V

Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.Listen to this episodenow to learn more about this Google Ads news.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Mentioned li

In this video, John and Kasim will show you how to create a product page optimized for maximum sales. The product page is one of the most important pages on your website because, in most cases, it’s the landing page for your traffic. So whether you’re selling physical products, digital downloads, or services, a well-crafted product page is crucial for converting your website visitors into paying customers. John and Kasim will guide you through the process, from selecting the right images and writing compelling product descriptions to creating persuasive calls-to-action and optimizing your page. By the end of this tutorial, you will have the knowledge and tools you need to create a product page that drives conversions and increases your revenue.Website CRO Best Practices series: &nbsp;&nbsp;<

ohn and Kasim explore the best practices for optimizing your website's conversion rate through effective quality assurance and issue diagnosis. They cover internal and external quality assurance and why analyzing your top competitors is crucial to gain insights into improving your site's performance. Additionally, they discuss the tools we use to diagnose issues such as slow load times, broken links, and other technical errors, so you can keep your site running smoothly and effectively. By implementing these tips and strategies, not only will you improve your website's CRO, but you'll also boost your sales and campaigns. Whether you're a beginner or a pro, this video has everything you need to achieve your goals.PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was film

Is your website slow and sluggish? Slow loading times can cause frustration for your visitors and hurt your search engine rankings and sales. In this video, John and Kasim will show you the best practices and tools for optimizing your website speed.They’ll discuss the importance of website speed and how it impacts user experience and conversions. They’ll cover some common factors that can slow down your website, such as large image files and bulky code.Most importantly, they’ll dive into the best practices for improving website speed, including tips for optimizing images, and introduce you to some of the best tools for improving website performance.This video is packed with valuable information to help you improve your website speed and provide a better user experience for your prospective customers. Related videos: Website CRO Best Practices series: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUviJf0br

ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue.This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Website&nbsp;CRO&nbsp;Bes...&nbsp;&nbsp; In part 1, we covered the non-negotiables of website CRO, also known as THE BIG 3, which are essential initial indicators of success. Mentioned links:PageSpeed Insights: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVJtYlAyc09rLUItRkk0M1lsU2QzZ0twTnRJQXxBQ3Jtc0ttQWh2ZllGWld4c0thU

This strategy manipulates the Google Ads algorithm into focusing a higher amount of your shopping campaign budget on the products of your choice. Watch this video now!Regina Bellows, executive director of StarterPPC, reveals this game-changing strategy that would be helpful for businesses with limited budgets and many products. This is particularly helpful if you have a small budget &amp; a lot of products, as well as if you're dealing with a highly seasonal industry.If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. Learn how StarterPPC can help grow your business without breaking the bank. Check it out here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbUJMQ0piSS1zZXdwNVFQbml0RnlMYTBMNngxUXxBQ3Jtc0tuWThBUDZBVmQ3cjFjcTFRU0ZTeEtRS1BOMjg3eHNhOHA3aDlOcm5tSDhtbV9yU1p4RnNoZlNScTNMT3VVY1FoaUt0VHpvSzhZckN5ZHNueFRHaDlZMlMybzlZZTFQc2NBRkhSdVNJTERFVENUSHRVNA&amp;q=https%3A%2F%2

Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes through 15 proven strategies to help you diversify your traffic sources and lessen your reliance on any one source. So let's get started if you're ready to strengthen your company's resilience!Connect with Kasim on social media:Twitter: @kasimaslam <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3RtcHI0cndOc1R3WFBhUFU2SUk4QzNIaFpKQXxBQ3Jtc0trd2s5TDJxRDA3WlVRVU5ZSG1TMlM3d0EzMi1VZDUxREhmZHVRbDZEbi03YWhYZEFsSmlwLXZGMWh4VzdyckJjcU5CdnprSmZrRGZJV0tLYkZmcGNYTVMzRUE1Ni1UQjN1cGc3ZmxQNjVRTjZzQ3lUMA&amp;q=https%3A%2F%2Ftwitter

What is the most valuable source of traffic? Hint: It's not Google Ads—it's not paid traffic! Kasim shares what it is and how to build it out for yourself (with a FREE template). If you've been listening to our episodes, you know we spend well over $150k monthly on YouTube Ads alone. But you know what? We still close more deals off of REFERRALS than any other traffic source. You read that right. Warm referrals are the most valuable source of traffic and the highest quality lead you can get. They close more easily, spend more, stay longer, and are easier to manage. But you can't just sit around waiting for them to come rolling in. Building a strong referral program is one of the most important things you can do. And Kasim is here to help, so watch this episode now!Like this video? Follow Kasim on Twitter for more: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1pzSjNrZlJMWWdHTloxc

Kasim shares the SIMPLEST productivity hack of all time that will help you get more done in less time. You won't be impressed, BUT you will be more productive!This hack forces you to set time aside for important tasks and helps you identify tasks that are not important enough to be prioritized over what you already have scheduled. It also helps you see your real margin and when you’re reaching capacity. By practicing the simplest productivity hack, you’ll actually get more tasks done, and you’ll have an immediate and clear vision of how much time you really have! So watch the video now to discover Kasim’s productivity hack.Liked this episode? Follow Kasim on Twitter for more: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmRwbXJkcHYzZXh1emt5WFE2U2JNektXYllnQXxBQ3Jtc0trYURXM1JfSDI4UFN6b2syUnpYcW5JZzliYjM5d3RveTB4cDQ5V29xR3F5WWxuN2M1NzVxT2lRdGVSaDA4MjRZR0M2YWNOLWVoUVpveC1sb3o4R3lLZ0dwVEQ2WGNKek9jLUw

Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO.Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there are plenty of ways to maximize your CRO efforts. In this series called Website CRO Best Practices, Kasim and John start with the non-negotiables when it comes to website CRO. These three non-negotiables, THE BIG 3, can be initial indicators of success. So much so that Solutions 8 won't even work with clients who disregard them; they’re that important!0:00 Intro<a href="https://www.youtube.com/watch?v=ifvx0O8NJ2o&amp;t=16s" rel="noopener noreferrer" target=

Hear from the industry experts themselves why Solutions 8 is the best Google Ads agency on the planet and why You vs. Google is a must-have!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Learn more about the industry experts in this video here:Phillip Stutts, founder &amp; CEO of Win BIG Media: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXQzQzM0eF9sTmdlWHV3OFBXVnk1dDJpOFZSQXxBQ3Jtc0ttc3pXY1hadTBYQnluenZfY3RnQlF3bjRUOXNGNXZDSmdlZ1prU0JTRmFlUXlYZk1YWlNEU29YeElpcFUxbi16OWRfa1FY

Kasim reveals the best advice he got on task management and gives you a step-by-step guide so you can also be a master at productivity!Do you struggle to stay productive? Have you ever wished there was a magical formula for getting things done and increasing your productivity?Well, the secret lies in integrating your to-do list and your calendar. Once that's set, when you look at every individual task, ask yourself these three questions in this order:Can I eliminate this?Can I automate this?Can I delegate this?In this video, Kasim talks more about the steps to make you more productive in your entire life!Whether it's setting achievable goals or maintaining an organized workspace, these steps can help anyone make their workflow more successful. Related videos:💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: <a href="https://www.youtube.com/watch?v=FzZ0TmRX7Do&amp;t=0

If you’re an advertiser, ad agency, freelancer, or employee in a company using Google Ads, this is for you! Kasim breaks down five things you should understand before running Google Ads.If you want to take your digital marketing strategy to the next level, running Google Ads is a great way to reach potential customers and generate leads. However, Google Ads can be intimidating for individuals new to the platform. So before jumping right into creating campaigns and analyzing performance metrics, it's important to understand key principles. In this episode, Kasim covers five essential things you need to know before starting with Google Ads so that you can set yourself up for maximum success!🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Related videos:🤔 Five Things to Consider Before Running Google Ads:

Last year, we did more than 1,000 Google Ads account audits. And in this video, Kasim shares the #1 mistake we found and how we fixed it. The #1 mistake I see made in Google Ads—in big and small spend accounts alike—is (drumroll)...Watch this video now so you’ll know, and you can avoid the #1 Google Ads mistake people make! Mentioned resources:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization &amp; Avoiding Over-Remarketing: • 💰 Maximize Google... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... The Ultimate Guide to Online Attribution with Scott DesGrosseilliers | Perpetual Traffic Po

Google asked industry experts their top tips on how to reach success with Search Ads, and guess what? Our very own Solutions 8 founder, Kasim Aslam, is one of those experts! Check out this video as he shares this wonderful experience with you.For Google’s Search Ads Week, Kasim, together with Ginny Marvin, Natalie Barreda, Oliver Kiderle, Andy Goodwin, and Tsuki Schmidt, discuss how Search Ads have changed over the years and how to work with AI-powered solutions to scale your business.Learn more about how to unlock the power of Search Ads here: https://adsonair.withgoogle.com/event...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our c

Kasim reveals a step-by-step guide that works to produce 10X the profits with half the COGs. This is something that took him years to figure out, and he’s sharing it with you! A tiny minority of extremely high performers produce almost all of the economic outcomes of a given endeavor. (Hunter and Schmidt)Finding and hiring peak performers (PEAKs) can have colossal impacts on the productivity of businesses (especially SMBs). And In this video, Kasim shares how you can find them to help you have 10X the profits with half of the COGs.Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:&nbsp;&nbsp;&nbsp;•&nbsp;👑&nbsp;Kasim's&nbsp;Super&nbsp;S...&nbsp;&nbsp; 🥇Unveili

If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving.Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your campaigns for success, she gives helpful insight into another key metric that can help you take back control!If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank. Check it out here: https://www.starterppc.com/Related videos:💰 What Budget Is Too Small for Google Ads? • 💰 What Budget

The big day is here! Get You vs. Google: The (very) Unauthorized Guide to Google Ads on Amazon NOW!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN I know I promised you a one-day-only special price of $0.99. What I didn’t know was Amazon has minimum price thresholds for eBooks over a certain size (and ours is HUGE!)So, the lowest we could list the book at is $2.99 instead of $0.99. To make sure you don’t feel like I’m a total scam artist, I’m just going to give you the PDF copy of the book for FR

Analyzing your YouTube Ads data is not as easy as you think, but don't worry! John is here to help you with this quick guide on how to measure your YouTube Ads performance. In this episode, John will also help you determine whether or not YouTube Ads will be beneficial to your business, how long you should give your ads before you see results, and so much more.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 👀 Are My YouTube Campaigns Working?! • 👀 Are My YouTube ... How to Measure Succe

New Customer Acquisition bidding isn’t something John recommends you should use, listen to this episode to learn why.Are you finding it harder and harder to get new customers when running Google Ads campaigns? You're not alone! As the competition for market share gets tougher, more brands are turning to paid search platforms like Google Ads in an effort to stand out from their competition. But if you’re making costly mistakes with your bidding at the same time, then no matter how much money you throw at Google Ads, you won't be seeing any significant returns on investment (ROI). It's not enough just to have an effective strategy—you need a brilliant one that maximizes ROI by starting with your bidding strategy.Listen to this episode why using New Customer Acquisition bidding strategy is a waste of money!PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers

Listen to this episode to learn why John recommends HubSpot as the best CRM tool for lead generation.Are you looking for a powerful solution to help you generate more leads and drive measurable success with your Google Ads campaigns? A CRM tool could be just the thing that can help maximize your return on investment. But it can be hard to know which CRM is right for you among all the options out there. HubSpot, a popular choice for many businesses, boasts features that are sure to keep you ahead of the competition. In this video, John shares why HubSpot may be one of the best solutions available when it comes to lead generation campaigns.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🔥 Why Google Ads Att

Anyone can dream of becoming wealthy, but with passion and hard work, that dream can become a reality! Hear the story of 18-year-old Luke Magnetti as he talks about his journey to launching his own business and becoming a millionaire. Kasim sits down with Luke and discovers what it takes to become an aspiring entrepreneur and succeed. Tune in to this inspirational and entertaining chat as they discuss topics such as setting goals for yourself, managing time efficiently, working smarter rather than harder, and so much more! Get exclusive access to what drives someone like Luke to pursue new opportunities at a young age. Listen to this exclusive interview between Kasim &amp; Magnetti Digital founder Luke Magnetti now!More about Luke Magnetti:Magnetti Digital: https://www.magnettidigital.com/Mastery Lab Podcast: https://anchor.fm/masterylab/episodes...Luke Magnetti on TikTok: https://www.tiktok.com/@lukemagnettiThe

John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares:- Why you shouldn’t focus on your cost per lead- The other factors you should investigate to scale lead generation campaigns- What to do after you get those qualified leads and how to get more of those leads- and so much more!If you haven’t watched Part 1, you can watch it here: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;PPC&nbsp;Agency&nbsp;Tips...&nbsp;&nbsp; PS: This episode is from an internal Solutions 8 training. We’re sharing everythin

John shares what you need and the key concepts to understand before setting up successful lead generation campaigns. If your lead generation campaigns aren’t scaling, maybe it’s time to return to the basics. And this episode isn’t just for starting lead generation campaigns from scratch, it’s also about evaluating your campaigns to refine them.Let's make those leads flow in and turn them into paying customers, listen to this episode now!PS: This vepisode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related resources:🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...

The big day is almost here… Get You vs. Google: The (very) Unauthorized Guide to Google Ads for just $0.99 on Amazon for ONE DAY ONLY! 👉 Register now at https://book.youvsgoogle.com/ to be notified FIRST when the book is launched.But first…Are you currently running or considering running Google Ads? Then you absolutely want to read this book. Whether you're an established agency owner or new to digital marketing altogether, You vs. Google contains everything you need to know (and everything Google doesn't tell you) about how to build and manage high-performing PPC

Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!Wait! If you haven't watched the previous parts, you can watch them here:&nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;

John knows the secret to generating leads and turning them into customers—it goes beyond Google Ads! And in this series, he'll share his tips for success so you can do the same to your client’s campaigns.In the first part of The Proven Techniques to Turn Leads Into Customers series, John shares:- How to manage lead generation clients if you’re a PPC agency,- Why lead generation is more difficult than eCommerce campaigns- Why you should investigate the post-lead generation activity more than the lead generation process itself,- and so much more!PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro <a href="https://www.youtube.com/watc

Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video.They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns.Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;Why&nbsp;Google&nbsp;Ads&nbsp;...&nbsp;&nbsp; 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): &nbsp;&nbsp;<a href="https://www.youtube.com/w

Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer! YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half. But you need to know if you should apply it to your campaigns in the first place. So watch this video now.Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing &nbsp;&nbsp;&nbsp;•&nbsp;🎯&nbsp;The&nbsp;Ultimate&nbsp;Gu...&nbsp;&nbsp; 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads <a href="https://www.youtube.com/watch?v=SM3YWeD3SfE&amp;t=0s" rel="no

John reveals why he prefers YouTube remarketing campaigns over display remarketing, and his fail-safe metric to help increase conversions and improve the sales cycle! He shares why he doesn’t use Frequency Capping, the other platforms effective for remarketing, and so much more.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing &nbsp;&nbsp;&nbsp;•&nbsp;🎯&nbsp;The&nbsp;Ultimate&nbsp;Gu...&nbsp;&nbsp; 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proacti

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here:&nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guid...&nbsp;&nbsp; In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:0:00 Intro<a href="https://www.youtube.com/watch?v=SM3YWeD3SfE&amp;t=37s" rel="noopener noreferrer" targ

This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish. Wait! If you haven't watched the previous parts yet, you can watch them here:&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guid...&nbsp;&nbsp; In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more:0:00 Intro 0:41 The Ultimate Guide to Google Ads Part 3<a href="https://www.youtube.co

Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing. Wait! If you haven't watched Part 1 yet, you can watch it here: &nbsp;&nbsp;&nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guid...&nbsp;&nbsp; Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:<a hre

Wondering how to get the most out of your Google Ads campaigns this 2023? Then look no further! John and Kasim are here with the ultimate guide for successful Google Ads campaigns for 2023.From start to finish, they'll show a step-by-step guide for creating an effective campaign. They also reveal insider tips on how to optimize your ads so your business can reach its maximum potential- without breaking the bank.Don't miss this essential resource in preparing yourself for success in 2023 through Google Ads! Next parts here: &nbsp;•&nbsp;The&nbsp;Ultimate&nbsp;Guid...&nbsp;&nbsp; We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video: <a href="https://www.youtube.com/watch?v=kzFpjdVvydA&amp;t=0s" rel="noopener noreferrer" target="_blank

John dives deep into the world of YouTube Ads and YouTube Shorts to ensure you're not sabotaging your campaigns so you can get the best results.In this video, John covers critical points that will help you optimize your YouTube Ads for maximum performance. He then shares some common mistakes advertisers (and even Google Ads agencies) make when running YouTube Ads and how to avoid them. He'll also discuss how long you should give your campaigns before you start measuring results and the best practices to make sure you have the best chance of achieving your goals. This video will give you the knowledge and tools you need to create and run successful YouTube ads.0:00 Intro0:39 Are You Hurting Your YouTube Ads?<a href="https://www

The revenue data Google is giving you are all fake! Here’s how to measure your success in Google Ads instead. Listen to this episode now.John reveals his new strategy to measure your Google Ads success, how to identify which products are bringing in revenue, how your campaigns are affecting your overall sales, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💸 The TRUTH About Google Ads &amp; Why Your Ad Spend Doesn’t Matter: https://youtu.be/WC6kSsQj4vM 🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns https://youtu.be/dZqKDjuXyUUHow to Measure Success in Google Ads: https://www.youtube.com/playlist?list... 0:00 Intro0:35 New Strategy to Measure Google

John reveals our revolutionary approach to marketing with Google Ads regardless of how small or big the ad spend is!Do you feel like you're throwing your money away on Google Ads? You're not alone. A lot of business owners feel this way. But what if we told you that there's a better way? That there's a strategy that doesn't need spending tons of cash on ads?We’ve developed a strategy that brings in more than half of our customers every day. And the best part is, it works no matter how big or small your company is. We don’t rely on Google Ads conversion tracking to tell us if our ads are working– we use our instincts instead.And those instincts are 10X more valuable than anything Google could ever tell us. So if you want to start seeing real results from your advertising efforts, watch this video now!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhe

Our Google Ads experts are back to reveal their secret strategies to effectively market supplement products with Google Ads. Watch this video now!Our Google Ads Strategists, Efe Altinelli and Usama Khan, together with our Google Ads Specialist, Yusuf Can Kazancioglu, discuss how to market supplement products in Google Ads, the potential roadblocks advertisers encounter and how to overcome them.Plus, they share the strategy they used to scale a client’s campaign from $10K to $40K in just a span of 45 days!0:00 Intro0:35 The Secret to Marketing Supplements with Google Ads 5:56 Initial strategy to market supplements with Google

In Part 2 of the Scaling Google Ads Campaigns series, John dives deep into the Shopping Campaigns to uncover why they are failing, the steps to identify which campaigns to scale so you can focus on those instead, and so much more!So listen to this episode now so you can stop wasting time and money on Google Ads campaigns that are bound to fail!If you haven’t listened Part 1 of this series where John talks about the reasons why your campaigns aren’t scaling, you can listen to it here: https://youtu.be/0Z6NA1Xme9oPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:35 Scaling for Success: How to Identify Profitable Google Ads Campaigns4:14 Evaluating where ad budget is being focused on9:02 Job opportunities

The biggest algorithm change in Google is here and if you think SEO will save your business, you should think again. Kasim talks about why you need to stop doing SEO now, the dangers of relying too much on SEO, and the major changes in advertising brought about by the rise of AI marketing tools like ChatGPT. So Listen now if you want to stay ahead of the competition!0:00 Intro0:37 Why you need to stop doing SEO now5:44 Google is deprioritizing AI content10:20 Google is now being threatened with this change<a

Learn the indicators that it's time to scale your Google Ads campaigns, the best practices for doing so, and so much more! Regina Bellows, executive director of StarterPPC, dives into the specifics of when to scale your campaigns, considering your business goals and the current market conditions. She also covers the following:- When it's going to be challenging to keep your cost per acquisition (CPA) low- When it's okay to have a high CPA.- How to look into your Average Order Value (AOV) when deciding to scaleWe hope you'll find this video informative and helpful in your journey to scale your service-based business. Remember to like, share, and subscribe for more expert tips and advice!💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&amp;re

John evaluates a Google Ads account and discusses common mistakes that prevent campaigns from scaling. Learn what to check for in your own account and discover the reasons why your campaigns may be failing. Whether you're new to Google Ads or an experienced advertiser, this video will provide valuable insights on how to avoid these mistakes and start scaling your campaigns for success0;00 Intro | Why Your Google Ads Campaigns Aren't Scaling0:35 The first thing to check if your account is not scaling5:53 Considering your time lag11:51 Checking non-branded CPA<a href="https://www.youtube.com/watch?v=0Z6NA1Xme9o&amp;t=

After 18 months of hard work, the definitive guide to Google Ads book is finally here!Google Ads is constantly evolving, making it more and more difficult for businesses to keep up.So, if you’ve dabbled with Google Ads and found yourself lost in space (or the internet)...Trying to stitch different online tutorials just to get the results you want.Then you know how hard it is to understand the complexities of Google Ads.That’s why we’ve created You VS Google: The (very) Unauthorized Guide to Google Ads.It’s an in-depth book designed to help anyone who wants to learn how to use Google Ads to its fullest potential.From setting up your first campaign to advanced targeting techniques, this book covers everything you need to learn to grow and scale your business with Google Ads.The best part? You can get it for FREE! Not a single penny…even for shipping.Watch the full video to find out how. If we’ve given you any value,

We just turned 17 years and our awesome founder and CEO, Kasim Aslam, reveals the most significant lessons he learned along his journey through life and entrepreneurship. Kasim shares his 17 lessons in 17 years and he stresses the importance of the third Solutions 8 Core Value.Solutions 8 has grown exponentially over the years, but our core values and dedication to our clients remain.Thank you for making us the #1 Google Ads Agency in the World! 🖤💚🤍Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0 💪 The Ideal Team Structure for Google Ads Manageme

If Google is saying that your campaigns are failing, don’t believe it right away! John is here to help you understand the problem with Google Ads attribution and how you can track your Google Ads performance the right way.Google is losing its tracking capabilities- we’re noticing that remarketing is working a bit less, and first-click attributed networks are starting to work less efficiently, amongst many other discrepancies. That’s why going back to the Google Ads basics is becoming more important than ever. Watch this video now and learn how to get back on track with your Google Ads campaigns.Related videos:Google Ads Basics: https://www.youtube.com/playlist?list... How to Measure Success in Google Ads: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvjFbn1jjvwLGDPXdVk7qrj5" rel="noopener noreferrer" target="_

Bing Search is about to get a lot more interesting with the integration of ChatGPT! In this video, Kasim breaks down the news. He shares what he knows about this new revolutionary way to search. He also dives into how this new integration will affect digital marketing and what it means for Google’s current dominance over search.This new and improved search engine will utilize cutting-edge artificial intelligence technology that could possibly provide answers to your most complex search queries in a snap. Or maybe Bing Search with ChatGPT would feel more like you're having a conversation with someone…we’ll have to wait and see.Nothing’s certain until the launch, but it’s safe to say that Bing Search with ChatGPT is changing the way we search.Mentioned Blog: Get ready for Bing Search with ChatGPT! <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnprZ0U1bkc3c2MyVkotQ3AzTmtENnNaWG54Z3xBQ3Jtc0tuZHprYjNFVVg3cG9MS

John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI.Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick tip for optimizing your conversion paths to avoid potential pitfalls. Unlock the secrets of successful marketing with Google Ads and ensure your customer journey is always heading in the right direction. Watch this video now!Related videos:💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu

Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge.Related videos:💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2kJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover?

Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)6:49 The first indicator that you’re losing conversions14:55 Looking at

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.Watch this video to learn about:- What conversion paths are- Why identifying and optimizing your conversion path is crucial to the success of your campaign- Average cost is not equal to average cost-per-click (CPC)- The power of equal marketingPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:�

John reveals how Performance Max campaigns share traffic and why this is a problem especially if you have a lot of asset groups. He then shares how you can manage this PMax issue.John shares his expertise on how to optimize your Performance Max campaigns for maximum success. He covers the important considerations for managing overlap between different PMax ads and asset groups. He also goes beyond the basics to share advanced strategies for tracking conversions and measuring the effectiveness of your campaigns. Whether you're a seasoned advertiser or just starting out, this video is packed with valuable insights and tips for improving your campaign performance.0:00 Intro 0:40 Managing Performance Max Asset Groups<a href="https://www.

John shares what you need to know before running Local Ads- the pros, cons, why you should run them, and how you can run them with ease. He also shares how he explains to clients how local ads can help their business grow, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:Google Ads For Local Businesses With Small Budgets: https://youtu.be/ZsYcP8KvJvQ👎 Local Campaigns Upgrades to Performance Max | Live Q&amp;A to Scale Your Business Through Google Ads: https://youtu.be/HeebfNxsBYc😵‍💫 Why Local Services Ads (Lead

John guides you through the steps to properly track conversions for your supplementary campaigns. He also shares the common mistakes with Google Ads conversion tracking and how you can avoid them.0:00 Intro0:33 Guide to Tracking Conversions for Google Ads Supplementary Campaigns 9:19 Setting up custom columns11:30 Work with the best Google Ads agency on the planet15:28 Keep this link handy!<p

Are you tired of seeing poor results from your Google Ads campaigns? In this video, John takes a deep dive into a Google Ads account to identify areas for optimization. From analyzing inactive products to understanding why they may still be showing up in remarketing efforts, John covers it all. Don't let your Google Ads account underperform any longer, watch now to learn how to optimize for success!0:00 Intro0:34 Google Ads Account Optimization5:53 Why an inactive product is still remarketing12:09 Work with the best

Are you struggling to make sense of your Google Ads data? It can be tough to understand how your campaigns are performing when the numbers just don't seem to add up. But don't worry - we're here to help! In this video, John will demystify Google Ads data and show you the best way to measure the success of your campaigns.Not only that, but he'll also share his expert insights on how to analyze your campaign results accurately using Analytics. And if you've been experiencing a discrepancy in your Google Ads data, he'll explain why this might be happening and how you can use data analysis to make better, more informed decisions. So hit play and let's get started!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:How to Measure Success in Google Ads:

GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better. Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is fro

Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US.Shane Morris is the Business Development Director in GS1 US and in this video, he starts by introducing GTINs and discussing their role in identifying products online. He then shares how to get a GTIN code for a new product and the benefits of using GTIN codes in Google Ads.He also talks about the other marketing platforms where GTINs from GS1 US are needed, as well as where you can learn more about GTINs and the GS1 US system.So if you're interested in learning more about GTINs and how they can help your eCom Google Ads campaigns, be sure to watch this video. Thanks for tuning in!Learn more about GS1 US h

Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following:- What CTR is and why it's crucial for successful Google Ads campaigns- The key factors that influence your CTR- How to calculate and track your CTR- The ideal CTR benchmarks- Other important metrics to monitor alongside your CTR- Advanced tools and strategies for improving your CTR and overall Google Ads performance- The downside of having a high CTR and how to avoid itDon't let poor CTR hold you back from reaching your advertising goals. Listen to this episode as our Client Manager, Mel, shares insider tips and tricks for maximizing your CTR and driving more qualified traffic to your website.Do you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM

Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help!Regina Bellows, executive director of StarterPPC, shares the difference between Facebook Ads and Google Ads, which one you should run, when you should run both, and more to help you make the best choice. Plus, she shows actual Google Ads accounts with and without Facebook Ads and their effects on campaign performance.Get valuable insights on advertising, no matter your level of experience! This episode has something for everyone, so listen to it now!If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subsc

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results. Listen to this episode now and you can also learn more about:- How any restrictive bidding strategy will stop ad spend- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around- Why your Google Ads CPA is NOT real- The main reason clients leave

Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:- What seasonality adjustments are- When to use seasonality adjustments- Common misconception of advertisers about seasonality adjustments- Important factors to consider when running seasonality adjustmentsRelated videos:💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: https://youtu.be/93jjCTfE6gs🥷 Three FREE Tools To Spy On Your Competitors' Ad Copies: https://youtu.be/nYDz_q3CcVY 🚀 Google Ads Basics: How to Track Conversions: https://youtu.be/KiPVfGWBtdg 0:00 Intro0:35 How to Create Google Ads Seasonality Ad

Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign's Engaged-view Conversion Window can make a huge difference in your results. He also does a deep dive on an account to show you how to track and measure your engaged-view conversions. Okay, this might not really be a "hack." Still, this tweak can help improve your Google Ads campaigns and be a great way to upsell. This knowledge can help you better understand variations (like how inbound search campaigns can get a YouTube video conversion), so you can optimize accordingly.Don't miss out on this valuable information- Listen to the episode now to learn how to hack your way to success with Google Ads!0:00 Intro0:38 Hack to Increase Conversions in Video Campaigns4:55 Tracking the engaged-view conversions9:55 How running video campa

Are you worried your ads are shown to the wrong people?Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience.And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns.With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&amp;A chat. Are you a performance marketer with Google Ads experience living in New

Unsure how to create a GA4 Free-Form Exploration Report? Look no further!Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts.By following this guide, you'll be able to uncover valuable insights that you can use to help improve your website traffic and ROI. So what are you waiting for? Listen to this episode and start creating your GA4 Free-Form Exploration Report today!Related video:📈 How to Analyze Website Traffic Using GA4 Acquisition Reports https://youtu.be/1sppZSIcU1s0:00 Intro0:37 Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report3:24 Adding dimensions and metrics5:58 Applying Nested rows9:14 Work with the best Google Ads agency on the planet10:22 Creating a custom segment

Are your Google Ads campaigns overspending? Luckily, John is here to help you manage your Google Ads budget by sharing everything from common mistakes advertisers make when setting budgets down to how the algorithm calculates the daily ad budget.Once you understand how your ad budget is calculated, it will be easier to set a realistic budget, stay on track, and make sure you're not wasting money on ads.This is the second part of the Google Ads Basics series, if you haven’t seen the first part where John shares the basics of conversion tracking so you can set yourself up for success, you can watch it here: https://youtu.be/KiPVfGWBtdgPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you an

John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking.Do you want to succeed with your Google Ads campaigns?Who doesn't?! But to do that, you need to make sure you're tracking conversions correctly. In this episode, John goes over the basics of conversion tracking so that you can set yourself up for success.Without accurate conversion tracking, it's impossible to know whether or not your campaigns are successful. That's why it's so important to get this step right- if you're not tracking conversions, you're flying blind! Luckily, John is here to help make it easy for you. So listen to this episode now to learn more about: - Why conversion tracking is important for your Google Ads campaign - What is being counted and how it’s being counted- Good conversions sources- The best way to

Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports.GA4 acquisition reports can be really helpful in understanding where your users are coming from, what channels are most effective for you, and how to optimize your marketing campaigns.With this knowledge, you can focus on the channels bringing in the most valuable users as GA4 shows you which campaigns are driving traffic and conversions. You can then use the data to make informed decisions on which pages and campaigns to adjust so you can optimize for success.Listen to this episode now to learn how to use GA4 acquisition reports!Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requiremen

Want to write better ad copies? You're in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions.It can be tough to know what works and what doesn't in ad copy. That's why it's important to see what your competition is doing and learn from their successes and failures.With the right research and tools, you can easily improve your ad copywriting skills and start converting more leads into customers. Listen to this episode now as our Client Manager, Carmen, and Copywriter, Ash share with you how they do competitor research for our clients and the free tools they use to spy on their ad copies.Free Download: Quick and Easy Guide To Turn Features Into Benefits https://sol8.com/download-quick-and-e...Related video:✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k0:00 Intro0:35 Three FREE Too

Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in your Google Ads account.By adding a “Custom ROAS by Time” column, you can easily analyze your ROAS in real-time. This can be valuable for understanding when your campaigns are most and least effective.And with this data, you can make more informed decisions on when to adjust your bids or pause campaigns altogether. Having this information at your fingertips will help you optimize your Google Ads campaigns for maximum results.Listen to this episode now to learn how to add a“Custom ROAS by Time” column in Google Ads!Related videos:🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3RhkWhat Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc</p

The holiday sale season has officially started with Black Friday and Cyber Monday! Whether you already started or you’re still planning your Google Ads campaigns for Christmas or any other holiday, here are three important optimization tips to boost your holiday sales!Listen to this episode as our Director of Operations, Leandra Green, and one of our Google Ads specialists, Cindy Marin, share how you can optimize your campaigns for success during the holiday season.Related Video:​​Google Ads Preparation for the Post-Holiday Shopping Season: https://youtu.be/2WL7Wzc6JwgAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... 0:00 Intro<

Unsure of the difference between "Conversions" and "Conversions By Conversion Time” and how to analyze the data? You’re not alone!Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help!In this episode, Smruti explains what "Conversions" and "Conversions By Conversion Time” columns mean and how you can use them to better understand your ad performance. We hope this information will help you improve your Google Ads marketing strategy and increase your conversions, listen the episode now!Related Video:💣 Google Ads Conversion Tracking Best Practices: https://youtu.be/Vis5PVSt1RkDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&amp;A chat. ht

With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting.He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you're getting traffic, and so much more.Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&amp;A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your

Smruti, our Junior Google Ads Specialist, walks you through how to set up Google Ads conversion tracking for WooCommerce using Google Tag Manager (GTM).Setting up conversion tracking is an essential part of any successful campaign. Without it, you won’t be able to track how well your ads are performing or determine whether they’re driving conversions.Luckily, setting up Google Ads conversion tracking for WooCommerce is easy. In this guide, Smruti will walk you through the process step-by-step. So whether you’re a beginner or an experienced user, you can follow these instructions and start tracking conversions for WooCommerce in no time!Related video:🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZU0:00 Intro0:38 How to Set Up Google Ads Conversion Tracking for WooCommerce Using GTM6:05 Creating a new conversion action<

Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems! John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related resources:The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-...📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🧠 How to Struct

John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge.In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget.Watch this video now to learn more about:- Areas to check on your account before running Top-of-Funnel (ToFu) marketing- The campaign types that work well for ToFu marketing- Benefits of having an “exploratory” budget- Measuring ToFu marketing resultsPS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🚀 Building a Marketable Brand &amp; Running Campaigns for a Brand That Lasts: https://y

If you want to build a successful brand that lasts, but you don't know where to start, John is here to help!In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy.Watch this video to learn more about:- Building a brand - How you can identify the campaigns that can work for your brand - Running Google Ads campaigns for brand awareness- Understanding the marketing funnel and what campaign types work best for each levelRelated resources:The Top Down Funnel &amp; Mastering Google Ads With Kasim Aslam And John Moran Of Solutions 8: https://www.digitalmarketer.com/podca...The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0kThe Importance of Brand Campaigns With Performance Max: https://sol8.com/brand-campaigns-with...5 Key Advantages to Bidding on Brand

Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on. Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro in no time! Then you can start making optimizations to easily improve your performance.Related videos:🏁 How to Steer Performance Max to the Network You Want | PPC Talks: https://youtu.be/BhW0f-RENFo📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c💔 Why Performance Max Fails | Learn From Our Mistakes: https://youtu.be/fAk2_1Nwxgk💳 Scaling Performance Max Campaigns for eCommerce Part 1: https://youtu.be/OIMwv6zi-x4🧲 YouTube Remarketing Strategy to Scale Your Performance Max Campaign: https://youtu.be/pGcJq6WiB3g0:00 Intro0:39 How to

Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce.Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to your website. Once you have conversion tracking set up, you can use the data to improve your campaigns and increase ROI. listen this episode to learn how to set up your conversion tracking properly with the right settings, how you can avoid wasting time and resources tracking duplicate conversions, and so much more.Related videos:🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZUConversion Tracking in Google Ads (What It Is And Why It's Important): https://youtu.be/P1L6J-PXrV8Meet the Guy That Invented Conversion Tracking in Go

John shares why Performance Max Feed Only campaign is not part of the General Account Build SOP for eCommerce they created. He also shares the negative effects that this campaign can have on your account, and so much more.Listen the episode now to learn more about how to build a successful Google Ads campaign for your eCommerce store. If you haven’t watched the first part where John reveals the SOP and shares how to use it, you can watch it here: https://youtu.be/uDbje0ey75QPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:30 Why PMax Feed Only Campaign is NOT Part of the Account Build SOP for eCommerce4:00 Long-term consequences of running PMax Feed Only campaigns12:34 Job opportunities in the best Google Ads agency on the

Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business. That’s why John and our Google Ads strategists created a general account build SOP for eCommerce with the following goals:- To keep PMax at or below 20% of the monthly account ad spend- To build other areas or campaigns that can help maximize the Google Ads account’s successIn building the SOP for eCommerce, they looked into the campaign risks due to the influence of omnichannel, as well as other key considerations to take into account. And in this episode, John reveals the SOP and walks you through how to use it so you can start your Google Ads account for eCommerce the right way.Related videos:💣 Google

To effectively run YouTube Video Ad Sequence campaigns with Performance Max, there are several key factors to consider. And John talks about what those factors are in this video.Some of these factors include conversion tracking and time lag, among others. Listen this episode know to learn more so you can set your YouTube and PMax ads up for success.If you haven’t listened the first part of this guide series where John talks about how to build a YouTube Video Ad Sequence campaign for your business in 2022, you can watch it here: https://youtu.be/sTLskEr4keIPS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:36 Factors to Consider Before Running YouTube Video Ad Sequence Campaigns With PMax4:40 What is your time lag?11:43

John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target audience and convert them into paying customers.Ad Sequence campaign allows you to create a story through a series of videos. And when set up correctly, this can help you connect with your customers easier with the goal of moving them down your sales funnel.0:00 Intro0:33 Building a YouTube Video Ad Sequence Campaign for 20224:50 Inventory type: Expanded inventory8:35 Frequency capping sequence13:03 Job opportunities in the best Google Ads agency on the planet17:20 Don’t set your Google Ads time zone like thisCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&amp;A member chat: https

In this step-by-step guide, learn how to set up Google Analitycs 4 eCommerce tracking for your Shopify Store using Google Tag Manager.By setting up GA4 eCommerce tracking, you can accurately measure the performance of your online shop and make data-driven decisions to improve your sales and conversions.With this data, you'll be able to make informed decisions about what products to keep in stock, optimize your digital marketing strategy, and more. Don't miss out on this valuable information, set up your GA4 eCommerce tracking with Smruti today!Datalayer Code For GA4: https://docs.google.com/document/d/1D...Related videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM: https://youtu.be/KmO9KiAsXks💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is

Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why "Unknowns" in your demographics audience segment are so important.Once you've mastered audience targeting, you'll be able to create more effective ads that reach the right people. Increased conversions mean more business for you-so don't miss out on this valuable information! Listen to the episode now. John shares how to build your YouTube Ads audience targeting for improved conversion tracking. He also shares how you can track if a person saw your Youtube Ad and converted through your branded terms, how to link your YouTube account to Google Ads, and why you should consider “Unknowns” in your demographics audience segment.PS: This epsiode is from an internal S

In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager.Once you've completed the setup, you'll be able to see all of your conversion data in one place. This makes it easy to track your conversions and get a better understanding of how your ads are performing. You can then apply this knowledge to make informed decisions to optimize and improve your campaigns.Updated Purchase Event &amp; Data Layer: https://docs.google.com/document/d/1c... Related videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM: https://youtu.be/KmO9KiAsXks💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is &amp; How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Go

We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize.But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video content for your Performance Max campaigns!And in this episode of GAds Girls, Client Management Team Lead, Andrew, joins Mel to walk you through how to use the video creation tool inside the Asset Library to create quick and engaging content for your campaigns!0:00 Intro | The Best Google Ads Tool for Video Creation and How to Use It0:39 Why you should use the Google Ads video creation tool 6:13 The Google Ads video creation tool is not just for PMax a ds10:40 Creating a video for Performance Max 16:06 Video preview22:35 Need help scaling your business with Google Ads?Related re

Black Friday and Cyber Monday are just around the corner, and that means it's time to start preparing your Google Ads and Merchant Center promotions!Learn from the pros! In this episode, GAds Girls Mel, Leandra, and Carmen talk about how to set up your BFCM ads for success. They cover everything from promotion extensions on Google Ads to creating promotions on Google Merchant Center.By following their pro tips, you can make sure your BFCM ads are approved by Google, set them up to reach as many customers as possible, and increase your chances of making a sale. So what are you waiting for? Listen to the episode now!Merchant Promotions Quick Guide: https://docs.google.com/document/d/1b...Related Videos: Using Google Ads For Black Friday &amp; Cyber Monday: https://youtu.be/B_3K13mfOfQ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k

Regina answers one of the most common questions she gets asked when advertising with Google Ads- "What is the minimum budget recommended to get started with Google Ads?"Regina Bellows, executive director of StarterPPC, discusses the main factors that go into determining your ad budget, and how it can affect your conversions. She also provides examples of small-budget accounts and their ad performance for the first 30 days.If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank, check it out here: www.starterppc.com.Related videos: How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfaw 🤕 Growing Pains: Scaling Brings Costly Conversions: https://youtu.be/ehZN9Ss0TrM 💰 Perf

Do you need to target your target audience multiple times through your ads but you have a limited budget? Then, YouTube Target Frequency ads might be for you! And in this episode, John shares what YouTube Target Frequency ads are, how they work, how you can use them, and the pros and cons of running them.0:00 Intro0:34 YouTube Advertising Target Frequency Campaign7:32 Do you want to work with the best Google Ads agency on the planet?8:43 How do you use YouTube Target Frequency ads?Related videos:👀 Are My YouTube Campaigns Working?! : https://youtu.be/YqYAMJDZaok 💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzIValue BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIU🧯 Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6: https://youtu.be/HlqENfVWj2oCatch Kasim and John LIVE every F

Watch this step-by-step guide on how to set up Google Ads Dynamic Remarketing Tag using Google Tag Manager.Smruti doesn’t only guide you through the setup, but he also helps you make sure you’re data layer and tag are working properly, and he shares the codes for the snippet and Add to Cart.Data Layer Link: https://docs.google.com/document/d/1x...0:00 Intro | How to Set Up Dynamic Remarketing Tag for Shopify Using Google Tag Manager0:41 Prerequisites to set up Google Ads dynamic remarketing tag5:47 Code for Add to Cart9:37 How to check if your data layer is passing the correct values17:00 Set up Triggering19:49 Check if the tag is firingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is &amp; How to Use It: https://you

Are you looking to write amazing ad copy that will grab attention and encourage your prospects to take action? If so, you're in luck! Plus, you'll meet more of the GAds Girls! Our Client Manager, Carmen, and Copywriter, Ash, are experts when it comes to writing engaging ad copy. And they're here to share three tips to help you write ad copy that will get results. They also share a bonus tip for Performance Max campaigns that will help you determine if your ad copy is working or not. That way, you can keep track of what needs improvement and where to pour your budget to get more conversions. So watch the video now!Related videos:🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel &amp; Leandra: https://youtu.be/5V7bwM8_fXw🤔 Five Things to Consider Before Running Google Ads: https://youtu.be/vNfCkIvxoXk ✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw Catch Kasim and John LIVE every Fri

There's no doubt that Google Ads can be a powerful tool for businesses of all sizes. However, before diving in and running ads, there are a number of things to keep in mind before diving in and running ads.That’s why Solutions 8 Client Manager, Mel, and Director of Operations, Leandra, are here to share the five key areas businesses often overlook before diving in and running ads.By considering these five points before running Google Ads, you can maximize the effectiveness of your campaigns and avoid wasting resources so you can easily make a profit.Related videos:🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel &amp; Leandra: https://youtu.be/5V7bwM8_fXw✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw0:00 Intro | GAds Girls Episode 20:36 Five Things to Consider Before Running Google Ads1:38 #12:38 #24:07 #38:37 Tool to check what’s going on on you

Newsletters, announcements, and more - Gmail now provides templates to make your email marketing look great! And Ari, Solutions 8 Knowledge Manager, is here to share what they are, where to access them, and how you can use them.Whether you’re announcing a sale, promoting a new product, or just keeping your customers up-to-date, the new Gmail templates will help you do it in style. Creating beautiful and engaging emails is easier than ever before. So why wait? Watch this video to learn how to use the new templates to create professional-looking emails in minutes. No design skills required!0:00 Intro | New Gmail features you need to know about0:40 New Gmail Feature No. 15:27 New Gmail Feature No. 2Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&amp;A member chat: https:

Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them. Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore. But with the right tools and knowledge, you can streamline your lead generation process and improve your bottom line. Starting with this video, you'll be able to focus your efforts on quality leads and get the most out of your ad budget as John walks you through the process step-by-step so that you can avoid wasting your time and money on leads that won’t convert.Watch the video now and learn how to protect your business!This is the last part of Lead Generation 101 and if you haven’t watched the previous parts of yet, you can watch them here:https://www.youtube.c

With the holy grail of marketing funnels, moving potential customers through your sales process is easier than ever! Follow these simple steps and you'll be on your way to increased sales in no time.In this episode, Kasim is going to teach you everything you need to know about how to easily build awareness, move people from awareness to consideration, and then move them from consideration to purchase. The holy grail of marketing funnels may sound complicated but it’s simple and easy to follow- it takes away all the pressure of figuring out how to define an entire funnel.So whether you're just starting out in business or you're looking to improve your current marketing strategy, listen for some helpful tips to help you achieve success.Related videos: 🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max: https://youtu.be/HddwjMcQtnk👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w<

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event &amp; Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelate

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event &amp; Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelated Videos:🛒 How to Set Up Google Ads

Missed the Live Q&amp;A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚Join our channel to get access to perks, including the Live Q&amp;A member chat.For now, you can watch the replay where Kasim and John share the differences between PMax Feed Only campaigns and Smart Shopping campaigns, how to prepare for Black Friday &amp; Cyber Monday, their thoughts on the new PMax update regarding “Automatically created assets”, and so much more!0:00 Weekly LIVE Q&amp;A To Scale Your Business through Google Ads - Oct 72:50 ​If you’re going to do lead gen for real estate investors, would you do PPC (no pmax) or YouTube?7:33 ​Is there some kind of synergy if you were to run PPC and YT ads for the same lead gen?11:21 Differences between PMax Feed Only and S

In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.Watch this video to learn more about:- Why your ad content is more important than your audience- The importance of measuring your ad performance and knowing where your customers are in your sales funnel- Why John uses YouTube ads for top-of-the-funnel marketing- How YouTube ads work for mass marketingIf you haven’t watched the previous parts of Lead Generation 101 you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us!

In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year.Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic. SearchEngine Journal released a news article about the study by the University of Baltimore. The study results estimated PPC fraud costs businesses $35 billion globally in 2020 alone.With the surge of click bots and fake traffic, Google is essentially selling advertisers poisoned traffic. What’s worse is they’re refusing to acknowledge that there’s a problem. Read the SearchEngine Journal News article here: https://www.searchenginejournal.com/c... Related Video: 🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4 0:00 Introduction

Are you looking for a way to identify high-quality leads and import them from HubSpot or GHL into your Google Ads account? Watch this video and learn how!In just a few simple steps, you'll be able to start importing your leads like a pro. Plus, John shares the factors to consider when identifying high-quality leads, the importance of choosing and setting up your data attribution model, and how to count your valid conversion actions.If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with G

As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&amp;A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu

John reveals how he creates effective lead forms to maximize conversions. From using the right fields to asking for the right information, he shares all his lead form best practices so you can get more leads through your door!If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 30:35 Lead Form Best Practices to Maximize Your Conversions7:57 Work with the best Google Ads agency in the world10:38 What effective

Here’s how John scales lead generation campaigns with broadomation- broad match keywords + automation (smart bidding).In the second part of our series on Lead Generation 101, John shares what broadomation is, how to run it for successful lead gen ads, and the next steps to take and strategies to apply after using broad match with smart bidding.If you haven’t watched Part 1 of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, you can watch it here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 20:35 Scaling your lead gen ads with broadomation4:00 How John increased a client’s ROAS 4X with broadomation8:25 Job opportu

Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before.In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns in Google Ads. This way, you can easily improve your lead gen campaigns and see better results from your investment.In the first part of this series, John shares why scalability is difficult in lead generation, the common mistakes advertisers and agencies make when running lead gen, and what you should do instead.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generati

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!Watch this video to learn more about:- Why you should focus on new customer acquisition for top-of-the-funnel marketing- Ways for effective audience segmentation for TOF marketing- Why the best Google Ads strategists recommend data-driven attribution- The bidding strategies and best audience signal to use for TOF marketing- The importance of setting your goals first 0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on

Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.Watch this video to learn more about the following:- Fixing your homepage first won’t result in the most profit- Your main menu navigation should be money-making links- How to increase trust and build a relationship with your customers- Search is 10% of your traffic and 30% of your sales- 40% of users

John walks you through an advanced remarketing strategy for your YouTube Ads, how you can run YouTube Ads without videos of your own, and so much more.This is the last part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:43 YouTube remarketing with feed to channel-engaged users3:58 Pre-fill options and membership duration settings8:33 Build audiences and target

In the fourth part of the guide to scaling Performance Max campaigns for eCommerce, John shares a granular targeting guide for YouTube, how he does audience segmentation on YouTube to discover new audiences and achieve your ROAS goals, and so much more. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:41 Audience segmentation for YouTube6:07 Work with the best Google Ads agency on the planet13:34 Guide to YouTube Targeting

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To1:04 The fundamentals of marketing2:21 Taking a step back to prepare the jump forward to Performance Max7:33 How a small shift can scale your businessCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, includ

John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a low-cost experiment you can run to target audiences already interested in your products. This is the third part of the guide to scaling Performance Max campaigns for eCommerce.If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:09 About affinity segments audie

If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping.Watch Efe, Onkar, and Usama as they discuss:- Factors to consider when creating a Performance Max Feed Only campaign- The importance of checking your product reports in PMax- How to identify the products to include in your PMax Feed Only campaign- Why controlling your budget is now the key to successful campaigns- The minimum number of products y

The most important part of your ads will now be in Google’s hands when Final URL expansion is on!Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you can prepare so this update will not harm your business.0:00 Intro | Performance Max update on Final URL expansion0:35 Improving how your assets are optimized in Performance Max???3:01 What you can do to make sure the update will not harm your PMax campaigns 6:32 The copy is the most important part of your ad9:38 Google doesn’t just pull content from your on-page copyCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this c

John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about:- Analyzing Audience Segments to Scale PMax Campaigns- Why YouTube is the best campaign for cold traffic expansion- Understanding how Discovery campaigns work and when to use them - Do Gmail Ads work?- How to define and structure your in-market audiencesPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:14 Should we only consider GSP (Gmail Sponsored Promoti

If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns.In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn:- Why you should start by identifying what isn’t working in your PMax campaign- How to discover areas of opportunity to scale your PMax campaigns- The specific campaigns that boost PMax for eCommerce- How YouTube campaigns can help scale PMax campaigns for eCom- Why Discovery campaigns can be good for awareness but bad for eCommercePS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro |

John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click.Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&amp;A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Ha

Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them.KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results.The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It’s the north star that aligns the team’s focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the

Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more.In this series, John shares how you can increase your AOV, breaking Google’s algorithm designed to sell your cheapest products only.In this video, John talks about how you can identify the products sold from clicks since Google doesn’t give you that data. This way, you can understand the factors that affect your AOV so you can easily work on increasing it. PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00

Here's the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround.He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much more.Watch the previous videos here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Even abbreviations can cause violation of shopping ads policy3:03 GMC support and the Google rep are di

In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers. He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more!How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Broken checkout experience2:15 False claims<

In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them.Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about:- Product data quality violations- Misrepresentation in Google Merchant Center- Policy violations: Broken checkout experience- Common reasons why your products are disapproved- How a sale can cause GMC account suspension (misleading or unrealistic promotions)How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads.

ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:The effect of having many ad groups when using broad match-Applying broadomation-Why broad match with manual CPC fails-How your attribution model can affect conversion tracking🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGsIf you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction1:04 Bidding Strategies for Broad Match Keywords Part 25:22 Does this bidding strategy for broad mat

In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more.If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w 0:00 Introduction1:00 Bidding Strategies for Broad Match Keywords2:39 Negative keywords as match types can be very dangerous7:37 Get your FREE Google Ads action plan11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚�

John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions.Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match. Plus, learn about the instances when search terms do not matter and what you should consider instead to scale your campaigns.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | How to Use Broad Match Keywords in Google Ads0:52 Broad Match is smarter now4:23 Broad Match for lead generation can be very tricky8:15 Job Opportunities at Solut

In the last installment of How to Measure Success in Google Ads, John shares how he managed to scale a campaign even with a $1,500 cost per lead (CPL), and the recommended attribution tools that can help set your campaigns for success.Here are the first two parts of How to Measure Success in Google Ads:🤯 How to Measure Success in Google Ads: A High ROAS Doesn’t Equate to Success https://youtu.be/gYLCwlZ3Rhk 🧮 How to Calculate Customer Acquisition Cost (CAC): https://youtu.be/fvX2i-pXDos 0:00 Intro | How to Measure Success in Google Ads Part 30:48 How John Scaled a Campaign With a $1500 Cost Per Lead5:27 Do you want to work with the best Google Ads agency on the planet?6:07 Calculating Customer Lifetime Value (LTV) and daily profit with Lifetimely?12:55 Why Northbeam is the best attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your G

In this video, Regina Bellows shows the results of an experiment that was bidding for 100% absolute top of the page impression share for the clients' top-performing keyword.This is a follow-up from this video: 🥇 Should I Rank 1st for My #1 Keyword?: https://youtu.be/n7wD9IN0TIUForgot to mention: Near the end of the video when I show the "SEO Agency" ad group, the reason why it's paused is that we recently decided to move it into its own campaign &amp; give it its own budget. But it was active while the experiment ran.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ad

Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm.Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more:0:00 Intro | Performance Max Best Practices with Cory Lindholm0:57 Performance Max best practices (for now)5:25 The ingredients to make PMax suit your business goals7:56 The important data points to know before you build your PMax strategy10:40 The factors that determine the number of asset groups you should create14:40 How long will it take for PMax to yield good results?16:49 How to segment your asset groups18:27 The recommended audience signals to use21:44 Initial budget for Performance Max22:17 Don’t create multiple Performance Max campaigns<

We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide. Here’s the Q&amp;A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target CPM and max CPV, the hack for stealing your competition’s traffic with GTINs, and many more!0:00 Intro | Using Maximize Conversion Value for Performance Max: Bidding Strategies Guide Part 6 0:51 Why do we use Maximize conversion value for Performance Max even if it limits scale?1:31 If Manual CPC goes away, what should we replace it with?2:16 Is creating a campaign without a goal guidance change or limit the machine learning capabilities?2:44 If conversion-based bidding strategies work better, when would you use target CPM or max CPV?4:29 Does GADS consider on-page behavior from GA?5:26 Other factors to

John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns.In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, when and how to use them to save money and target a mass audience, and many more.0:00 Intro | Bidding Strategies Guide Part 50:45 Maximum CPV vs Target CPM2:33 Maximum CPV is an aggressive bidding strategy6:08 Target CPM is less aggressive and can be less expensive11:31 John’s advice on the bidding strategies for Performance Max🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Gu

If you're working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles!StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/Performance Max with limited budgets can be hard because the algorithm takes forever to test each asset group. In this episode, Regina Bellows shows recent success in using "shopping ads only" PMax approach with only one, blank asset group to force it to act like a smart shopping campaign.0:00 Intro | Performance Max for Small Budgets0:44 What is StarterPPC?1:50 Performance Max “Light”4:11 Performance Max with asset groups only6:57 Real results and ROAS increases with StarterPPC9:01 How StarterPPC can help scale your business with Performance MaxThis ULTIMATE GUIDE gives you E

If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ads.0:00 Intro | Are My YouTube Campaigns Working?!0:41 How Google identifies the performance of YouTube campaigns5:58 Break down your ad groups 9:54 Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)14:17 How to measure your YouTube campaign performance without a third-party attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performa

Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing.The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July.As described by YouTube:“Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.”Source: Ready, Set, Shop on YouTubehttps://blog.youtube/news-and-events/...Eli Gurock of Magic Beans, who’s also one of our clients, just set up the integration on his accounts. And he’s here with Kasim to share hi

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 4<

Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty.He also talks about the pros and cons of Maximize conversion value bidding, why you should choose it over Maximize conversions bidding, and more: 0:00 Intro | Maximize Conversion Value: Bidding Strategies Guide Part 30:49 Maximize conversion value2:37 Maximize conversion value is not keyword-based but people-based5:15 When not to use Maximize conversion value bidding7:03 Maximize conversion value vs. Maximize conversions8:22 Why Maximize conversion value with a Target ROAS is even more difficult to scale11:34 Applying the law of averages when using Maximize conversion value with Target ROAS🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Par

Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge!Haven't seen Part 1 of the Guide to Google Ads Bidding Strategies? Watch it here:https://youtu.be/QSsNj1XHJS4With Maximize conversions bidding, you’re going to get the most amount of conversions for the most amount of money. But, it can get very aggressive so there are factors and restrictions you have to consider when this bid strategy.listen to this episode to learn more about:The pros and cons of Maximize conversions bidding-Why Maximize conversions without a Target CPA (target cost-per-action) is a very aggressive bidding strategy-How to make Maximize conversions bidding work for Performance Max does -Why Maximize conversion

The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes!Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it.Google Ads scripts (Legacy) | Weather-based Campaign Management:https://developers.google.com/google-...Related Videos:The Psychology of Google Ads: https://youtu.be/uCF2rNe4L-Y📝 How Small Word Changes Make a Massive Impact on Your Ad Performance: https://youtu.be/0r9DNBDC1T00:00 Intro | Weather-based Campaign Management in Google Ads0:42 How the weather-based campaign management works4:17 Get your FREE Google Ads action plan at https://sol8.com/4:56 Parameters in the weather-based campaign management6:10 This can get intrusive from a tar

The Google Gods have blessed advertisers with a gift in Performance Max that allows restriction of fraudulent traffic. Could this put an end to click farms that target Performance Max campaigns for lead generation? Or is this simply another pipe dream?Kasim shares this tool that works well with other campaigns and where you can find it in your campaign settings. He also shares our strategy to lessen fraudulent conversions.0:00 Intro: How to Restrict Fraudulent Traffic in Performance Max1:19 Where to find the tool in your campaign settings3:16 Performance Max campaign for lead generation is filled with fraudulent traffic 7:00 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists9:26 Will blocking non-essential locations block fraud traffic?10:43 Create "honey pots" in your conversion formRelated Video:🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It

Kasim features the LinkedIn Google Ads Guru he's stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight and go against the updates. But what do the Google Ads Gurus say about this? We asked one who's been running Google Ads since 2016, Cory Lindholm. And this is what he said - STOP FIGHTING Google Ads, get ahead of the curve by getting on board with PMax and automation. Cory is the LinkedIn Google Ads Guru. He's been a Paid Search Freelancer &amp; Agency Consultant since 2016. He helps companies maximize profits from search engine advertising platforms using advanced spreadsheets, Python, Javascript, SQL, and analytics software to turn business data into digital marketing ROI.Listen to this episode to learn more about his thoughts on the ev

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can listen to the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more!00:00 Weekly Live Q&amp;A To Scale Your Busi

This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work.&nbsp;First in our series is about what bidding strategies are and how it works. Then, John dives into the first bidding strategy on the list, which is also one of our underutilized bidding strategies, Maximize Clicks.&nbsp;Google Ads defines Maximize Clicks as the simplest way to bid for clicks—you set a budget, and Google Ads does the rest.&nbsp;But like anything that Google says, don’t trust its definition and let it “do the rest.” There are things you have to consider and ensure before you use this bidding strategy. Learn what they are and more:&nbsp;-Misconception: Bidding strategies are not necessarily how to set t

Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.Watch this video to learn:Why Performance Max for lead generation is difficult and how it can succeedHow SEO and proper keyword research can make a huge difference in optimizing PMaxThe factors to consider when estimating how many asset groups your budget can supportGoogle doesn't only optimize for conversions so you need to check your listing groups frequentlyWhat you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaignWhy you should focus on your ad copy00:00 Why Performance Max Fails 01:45 Performan

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every

More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020?

With Performance Max, you’re not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions? In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on. They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube.00:00 How to steer Performance Max to the network you want 01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage6:37 What you can do if your PMax ads are pushed to the wrong network10:23

John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.00:00 How to measure SKU Performance in Google Ads00:40 Understanding how your target audience converts07:52 Important factors to consider when measuring your success in Google Ads13:04 Why you shouldn't base your profitability on your ROASNorthbeam:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHlzOFVDb3Jua0xNWFJuNE54MTBhUWQzRGdoZ3xBQ3Jtc0trMVhmbGthMC00dm9rUERISWVTcVVXcVJfYmN5SzZ5XzVUQndQR3JZRWhKLVhJQk54d1BxS3U2bHpEZjRER3Z4ODR0Y0JkYmszUHV3cnh2ODVpSS0xdlliZTNuU3M

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:1. All of your creative should be built around your unique selling proposition (USP). Making

Kasim talks about one of the most important things he did in his professional career- becoming a DigitalMarketer Certified Partner. Together with Mark de Grasse, President/General Manager at DigitalMarketer, they share how the DigitalMarketer Certified Partner Program can help you build the marketing career of your dreams.The DigitalMarketer Certified Partner Program is like a cheat code to having a successful digital marketing agency. It takes away the guesswork and saves you time and resources by giving you the exact tools you need to attract more of your ideal clients.More importantly, Certified Partners are a community (not a competition) that support one another and leverage the skills of each other for business growth.Listen to this episode to learn more about why you should become a DigitalMarketer Certified Partner. 00:00 The DigitalMarketer Certified Partner Program00:44 How Mark de Grasse is way ahead of all of us in the world of digital

If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns).In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more.A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&amp;A Session.Catch them live every Friday on YouTube

After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.0:00 The Performance Max Standard Operating Procedure1:56 How to build your asset groups5:19 Always turn final URL expansion on6:

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same

Efe answers the frequently asked questions about Performance Max image assets. He talks about the image requirements, minimum specifications, and gives examples and best practices for creating and managing your image assets for optimized Performance Max campaigns.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/Related Blog:Introduction to Performance Max Asset Groups: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir

You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency.It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project.Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies.Article on Facebook-Google partnership back in 2013:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTJOQmJPWXloUTNnZG5VQVU0d1k3RTR0RG9LZ3xBQ3Jtc0ttTmN2RVRhanZhNFhmSWFHOHRWQXlaOXhiWVNsMEhjdXlGWTNscGx2ekFYY1BpUjlTNWVXdnZLbW5rQkF3aTRNN2UtTjJPMzBuX3FxU2xVU01WeVNVdUppWHhUeU1U

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads Strategists every Friday at 1 PM PST LIVE on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Usama, Efe, and Onkar help our channel members optimize their Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max03:22 Customer list upload issue in Google Ads Performance Max04:52 How to fix conversion tracking for PMax eCommerce so it only shows purchase value07:29 How to prevent duplic

Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page.He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them. Related Videos:🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&amp;A: https://youtu.be/oP4JmGyBKCg🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: <a href="https://www.youtube.com/watch?v=NU8bW2DdyYQ&amp;t=0s" rel="noopener noreferrer" target=

Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:00:00 Intro: Should I rank 1st for my #1 keyword?02:25 The metric that truly matters05:43 How to create an experiment to check if it will be profitable to rank on top of the page06:57 The factors to consider when running the experimentRelated Videos:🥄 Watch Google Ads Perf

Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.Google's definition of the two conversion actions:Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.Read more about primary and secondary conversion actions here:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3ZOTkRENTl1eGhLU3E1a3Qtak1lNlN4OTljd3xBQ3Jtc0ttWG

Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your monthly budget with the daily spend you input, what happens when you make a budget change (why it could be the cause of exceeding your monthly budget), and so much more.Related Videos:How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfawHow to Calculate ROAS in Google Ads (And Why It’s Important) https://youtu.be/CWAtMr_ujYE🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8<

Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more!0:00 What we've learned about effective client management02:21 Know your client well – you're their ambassador!07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process12:21 You have to step up, earn your client's trust and drive13:00 What not giving client updates in a timely manner taught us14:20 Always underpromise but overperform16:45 Match your client's energy19:45 Don't sell a service you don't know what to do Related Videos:❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Pa

Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take.Scaling your campaigns by increasing your spend isn’t all about growth. Like all things that are growing, growing pains are inevitable.While growth pains can’t be avoided while scaling your campaigns, Regina helps you understand why this is happening, why it’s doing more good than bad for you and your business, and the steps you can take so you can easily transition into scaling your campaigns.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg <a href="https://www.youtube.com/watch?v=sya

In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies.00:00 The key takeaways from Google's Marketing Live Keynote 202202:52 Asset library03:51 Attribution insights05:31 Privacy and measurement09:06 Intuitive shopping11:52 See competitor’s stronger offersWatch the Google Marketing Live 2022 here: https://youtu.be/Cq6aek2MCfI 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg <p

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns.Find or create placement reports for your Performance Max campaigns:https://bit.ly/39J0uYURelated Videos:😱 PROOF That Google Is Withholding Essential Data From Certain Users: <a href="https://www.youtube.com/watch?v=l9ZGKSU25-Y&amp;t=0s"

With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn't do before the learning phase.The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term. While there are inconsistencies with Google's statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed. 00:00 How long will Performance Max take to start working?00:52 Because of Performance Max,

In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&amp;A Session.Catch them live every Friday at 1 PM PST.Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/o

Missed the Live Q&amp;A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max01:29 Would you start running Performance Max directly on new accounts?04:00 Prerequisites for launching effective Performance Max cam

Selling PPC isn't hard! You just need to know two things...🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr... 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...<

Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!Related Videos:🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max? <a href="https://www.youtube.com/watch?v=DMFevQA4P8M&amp;t=0s" rel="noopener n

We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?<a href="https://www.youtube.com/

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns01:23 What is Google Ads Performance Max and how did it change the advertising game?03:46 The best practices in setting up a Google Ads Performance Max campaign08:20 How PMax behaves on its own and with other campaigns12:31 PMax features were hoping for in future updates15:09 Is PMax the end of Google Ads agencies?🤖🦾�

In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.Performance Max Campaigns Driving Growth In Google Ads Revenue: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkNtYnBzcTVLMDlUTVZsamx4d01BUTFaeFpEd3xBQ3Jtc0trWTgyZWRTQ1VKWXh0c2VmaUw4V3

If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content. John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.As per the Google Search Central, AI-generated content include, but are not limited to:- Text that makes no sense to the reader but which may contain search keywords.- Text translated by an automated tool without human review or curation before publishing.- Text generated through automated processes, such

Here's the replay from this week's Live Q&amp;A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more! Weekly Live Q&amp;A to scale your business with Google Ads Performance MaxThe recommended time for having tCPA/tROAS off before getting back when scaling The impacts of Performan

Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!The Importance of running Brand campaigns with Performance Max campaignsWhy should I pay for people who are already searching for my brand?Performance Max campaign increases brand awarenessGaining $25,000 conversion value and 6,000% ROAS in brand with PMaxPMax campaigns include your brand so why

Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life.For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn.Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built&nbsp;Save IT In Ukraine.Save IT In Ukraine&nbsp;is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities.&nbsp;With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more.Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian profe

The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes.Google support article about the new customer acquisition goal: https://support.google.com/google-ads...Related YouTube Videos:🤐 Google Confirms! New Performance Max Features to Watch Out For! Weekly Live Q&amp;A: <a href="http

"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales.Sales friction is a fancy term for making it too hard for your customer to buy from you. It's one of the easiest ways to lose sales. Don't want to lose sales? Make it easier for people to buy!Related YouTube Videos:🧐 CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience: https://youtu.be/Ik7Gy8uZAbU🛒 The Importance of Conversion Rate Optimization (CRO) For eCommerce: https://youtu.be/UVFUWVI_8p0Collin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More! https://youtu.be/SOnETPodkMA🔻 Funnels Aren’t Dead! How to Modify Yo

Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce and how to better prepare your online business for the future.Chase knows what it takes to run an eCommerce store. He’s been at it since 2016 and he now specializes in helping eCommerce brands increase their sales with his agency, Electric Eye. He is also the host of the Honest Ecommerce podcast. It's a podcast committed to helping online store owners grow their business through honest advice. From building Shopify stores to managing client relations and growing a team, he is a true eCommerce expert. More about Chase Clymer and his work:Chase Clymer:<a href="https://www.youtube.com/redirect?event=

In this episode, Regina Bellows, one of our incredible Client Managers, offers a few tips on how to minimize the amount of Facebook leads targeted with your Google Ads campaigns. This includes tapping into the future that is Performance Max.If you're running Facebook Ads and Google Ads, you'll expect that two marketing platforms will be a great way to target more leads for your business. I mean two is better than one, right? But there's an unwanted initial result of running both - Google Ads will target your Facebook leads as well. While there is no way to avoid this completely, Regina shares tips on how to make sure that it is minimized.Related YouTube Videos:What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMFacebook Ads &amp; iOS14 issue FIXED! <a href="https://www.youtube.com/watch?v=TETr8siYHis&amp;t=0

Missed the Live Q&amp;A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!0:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max and other campaign types1:50 Performance Max for lead generation, how audience signals and asset groups work<a href="http

Do you own an agency and you're not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software in your services can aid in business continuity, and so much more. Shaun Clark is the CEO of HighLevel, a Full Suite Platform for Agencies. So, it's an understatement to say that Shaun is an expert in working with agencies.HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in it's power to help agencies rise that's why we're an affliate!You can check out HighLevel with our affliate link: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QU

Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode.References:Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazBINllKVWNEelJUZEJpRTJnSjVPd1NsdmhwUXxBQ3Jtc0tuTnZPM1JHVHJJNW1oQXI0WXVDRW94c2JRQ2VkLWpVZFFWaG5pbVVjbUtIZi05bGdHQjR2VlctRmNmZkYzYTRYU2pqUHFQY0dwSnY1UWw2RTVCRjFydENIeXJxNjZTUlBtVjByNHR1NzhodC1Fb2NwSQ&amp;q=https%3A%2F%2Fsearchengineland.com%2Fgoogle-shares-deeper-insight-into-audience-signals-in-performance-max-campaigns-383535&amp;v=DMFevQA4P8M" rel="noopener norefer

"Our awesome founder &amp; CEO is this year's War Room Wicked Smaht Winner! 🙌 And in this episode, he reveals his award-winning strategy on how to steal your competitors' most valuable YouTube traffic. This way, you can easily increase views, and attract leads who are already interested in what you have.If somebody is watching your competitor's YouTube videos, it means they're also interested in your products or services.So why not steal those viewers/prospects from your competitors?Then all that's left is for you to do is deliver value, build trust, then convert them into customers!After all, Google allows you to advertise on anyone's YouTube videos, including that of your competitors. Kasim used this to his advantage to get more views and leads, and now you can, too!War Room: https://www.warroommastermind.com/ YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them: https://bit.ly/38RaAq8 </p

Listen to the replay to this week's YouTube Livestream Q&amp;A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your competition NOW, especially since PMax is replacing Smart Shopping and Local campaigns in about two months.Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...0:00 Weekly Live Q&amp;A to Scale Your Business With Google Ads2:00 The best way to create and manage Asset Groups in Performance Max campaigns 9:11 Choosing audiences for asset groups15:29 Negative keywords in Performance Max campaigns17:38 Launching a PMax campaign with your new Shopify site21:25 Why we don't recommend rel

Today's guest in The Daily Google News is the Founder of The Digital Custodian, Dan Beard. He has over 25 years of experience to help organizations break through to the next level. In this video, he shares his expertise on how agencies can scale their business by improving their operations through standardization, system building, team motivation, and so much more!Dan's Website - The Digital Custodian: https://www.thedigitalcustodian.com/Dan's LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtKeFI4MzFFMDhFOXgwWXpWT2FKYlQzSmJBZ3xBQ3Jtc0tt

With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness. But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.Related Videos:❗️ Important Performance Max Update – Focusing on New Customers Only<a href="https://www.youtube.com/watch?v=Vv_-oO7Bbnk&amp;t=0s"

Catch this recording of our Weekly LIVE Q&amp;A To Scale Your Business through Google Ads ! Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&amp;t=0s" rel="noopener noreferrer" target="_bl

Love Performance Max but hate how it's stealing from other campaigns? Kasim reveals a hack one of our amazing Google Ads Strategists, Usama, came up with that solves this problem. It allows you to get the best results from Performance Max without it stealing traffic from your Display and Discovery campaigns. This PMax hack can also help you maximize the opportunities in your Search and Shopping campaigns.Related Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target:https://youtu.be/Y427NI4MwZY💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY&nbsp;&nbsp;🤔 Understanding Performance Max Listing Groups:<a href="https://youtu.be/q817sWIQVoE%C2%A0" rel="noopener noreferrer" target="_blank"

If you're interested in becoming part of our team and learning from the smartest Google Ads strategist in the world, apply here: https://sol8.com/apply/&nbsp;When applying, don’t forget to indicate in the notes that you're applying as John Moran's assistant.Do you have what it takes to be the right hand of one of the best minds on the planet? We're looking for the most accountable human in the world who knows Google Ads to be the assistant of Solutions 8 Chief Strategist, John Moran.&nbsp;We're looking for someone:Knowledgeable about Google Ads - Y

Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this episode, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn't spend a cent on advertising if you haven't optimized your site for CRO yet, and what you can do to start.CRO refers to the process of increasing the percentage of visitors who complete a desired action on your site — whether that's making a purchase, subscribing to a newsletter, or downloading an app. The more conversions you have, the better your site is performing.Listen to this episode to learn about the importance of Conversion Rate Optimization (CRO) and how you can start optimizing your site right now for conversions and sales. 🚀 Skyrocket Your Sales With

Meet the BEST Google Ads Strategists of the best Google Ads Agency! Kasim sits down with Caden, Efe, Usama, and Onkar to discuss the most important part of building a Performance Max campaign — Audience Signals.While the ability to reach a massive audience is a huge benefit of Performance Max campaigns, it can also be overwhelming to start.That's why Kasim brings in our very own Google Ads Strategists to share their insights and techniques in building Performance Max audience signals. Listen to this to learn how they structure their Performance Max campaigns to reach the right audience, and more:🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&amp;t=0s" rel="noopener noreferrer" target="_bl

Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you’re busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. For advertisers, with Google Ads Performance Max rolled out and deciding what page to route your customers to, you want to make sure everything you're doing complements your brand and will lead to conversions and sales.<li

Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8&nbsp;https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUPerformance Max Campaign Guide Videos (On-going series):🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7

Kasim, our fearless Founder &amp; CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY.The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specialist hired, which puts Solutions 8 specialists in the top 0.35% of the available talent pool.Learn how Kasim expanded Solutions 8 to a community of the best people around the globe, and so much more:Key TopicsThe Pareto Talent System: best practices to attract the best peopleThe Solutions 8 Job Listing Template to filter out submissions quicklyDon't hire for 50 roles, don't bundle resources!Be clear on who your ideal candidate isHire according to your valuesKasim's secret sauce to hiring the best peopleWhe

This episode is an AMA with Chief Strategist at Solutions 8, John Moran.Performance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF

Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team.&nbsp;If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide.&nbsp;Who knows, maybe you could find ways to improve collaboration and processes within your organization.If you are interested in a career in Google Ads, Solutions 8 Google Ads management structure can help you see where you fit amongst the roles:Client ManagerGoogle Ads SpecialistGoogle Ads StrategistRelated Videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing.Listen to this episode to learn more about:Introduction to Performance MaxPerformance Max Key BenefitsFind more converting customers for your goalsDrive more value from your budgetGet rich and transparent insightsUse the best of Google Ads automationHow Performance Max worksWhat's required to launch Performance Max campaignsHow to start using Performance MaxPerformance Max Case StudiesPe

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.Topics they cover: Building a new Google Ads campaign for 2022What to keep in mind when adding valuesSelecting a campaign typeGeneral settingsUnderstanding the conversion path now for Ad schedulingTargeting and audience segmentsBudget and biddingAd groups and keywordsWhat Google removed in ad creation and what you can do to work around itThe

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity. How placement affects customers The psychological e