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The Girls in Marketing Podcast

English, Finance, 5 seasons, 94 episodes, 2 days, 3 hours, 24 minutes
About
Marketing podcast covering tips and tricks to help you get started in the industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
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The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻 Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝 In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes. In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data. Topics discussed in this episode included: The vanity metrics trap How to find meaningful metrics Vanity vs actionable metrics Valuable ways to measure marketing success Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing. See you next week for an episode about influencer marketing! Girls in Marketing
5/15/202420 minutes, 57 seconds
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Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️ Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank. In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing. In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. This episode discusses: Building a multi-platform social media strategy Working with an FCA-regulated brand Adopting a creative approach to social media Having an untraditional route into marketing A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩 Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻 See you next week for another team episode! Girls in Marketing Team
5/8/202457 minutes, 6 seconds
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Reacting to YOUR Marketing Confessions with The Girls in Marketing Team

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠ ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way. A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode. We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸
5/1/202431 minutes, 48 seconds
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The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group

⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️ Welcome back to The Girls in Marketing Podcast! In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola. Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm. Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing. From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from. This episode discusses: What is performance marketing? Working at Adanola Agency vs. In house roles The shift from small to big businesses If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine. See you next week for another team episode!
4/24/202442 minutes, 55 seconds
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Personal Branding: Overrated Or Essential?

In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions. Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend? Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community. We discuss: The trend of personal branding Reason to and reasons not to build a personal brand Good examples of case studies, like Steven Bartlett Our own opinions of personal branding YOUR opinions of personal branding Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you… See you next week for an ADA podcast special 👀
4/17/202422 minutes, 23 seconds
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Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing. In this episode, we discuss: Anna's first industry role at Marks and Spencer's How to make travelling fit with your career Using rejection to help you meet your career goals Building your own marketing agency Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.
4/10/202450 minutes, 56 seconds
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Marketing to Gen Z: How to Get The Attention of the New Generation

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️ This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z. With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right. Listen to the team discuss: The difference between Gen Z and Millenials How attitudes and behaviours of Gen Z differ The resurge of Snapchat Brands that have shifted their messaging to Gen Z Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠ Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Tune in and learn how to get your brand to stand out among the younger generation. See you next week for another guest episode... it's a good one 🤭
4/3/202421 minutes, 50 seconds
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The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn. Olivia chats with Lara about: How LinkedIn is changing The importance of storytelling for brands and personal pages Lara's personal branding journey, from unemployment to building a six-figure business The most popular (and unpopular) post formats Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta. Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better! See you next week for a team episode! Girls in Marketing Team
3/27/202432 minutes, 43 seconds
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TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ The average TikTok user opens the app 19 times per day. It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak? Join some of The Girls in Marketing Team in this TikTok special as we discuss: The latest TikTok headlines If TikTok is in its decline phase How to make content engaging for TikTok Small businesses who have blown up on TikTok Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 See you next Wednesday for another episode!
3/20/202420 minutes, 30 seconds
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From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ If there is someone who can make anything go viral, it’s John Thornton. John Thornton is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off. He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn. For anyone working in the creative industry, this episode is for you. This episode covers: 🚀 What ‘going viral’ actually means 🤝 How brands like Weetabix and Heinz have used virality 🧑‍💻 Working for SURREAL Cereal and innocent drinks 🎨 Being a marketing creative A huge thanks to John for coming on The Girls in Marketing Podcast! You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’ And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫 See you next week for another episode! Girls in Marketing
3/13/202444 minutes, 48 seconds
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The True Impact of International Women's Day in Marketing | Girls in Marketing

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️ 💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫 This week, we have an International Women's Day special for you. At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love. But we know that's not the reality for everyone. Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024 This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March! See you next week for another episode!
3/6/202420 minutes, 35 seconds
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Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi

🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟 Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS Today, we have an SEO marketing special for you! In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills. This episode covers: -Working in SEO -The evolution of Search and SEO -How to optimise user journeys -TikTok’s impact on Search Engines -Working with huge brands, like LEGO and Gucci A huge thank you to Tasha for coming on the podcast! If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you. Until next week, we’ll see you on social media to discuss this week’s podcast!
2/28/202446 minutes, 14 seconds
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Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️ Does budget actually affect the success of your marketing campaign? In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with. Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig. This episode covers: Marketing budgets Examples of low-cost marketing campaigns Harnessing your creativity Taking inspiration from other campaigns Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.
2/21/202419 minutes, 29 seconds
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Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠ We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy. This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon. This episode covers: How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation The future of email marketing Email marketing misconceptions How CRMs and email marketing need to work together Data-driven marketing Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/ See you next week for another episode!
2/14/202440 minutes, 24 seconds
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Is this the END of Influencer Marketing as We Know It?

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 Is Influencer Marketing on the downfall? There's no denying that the influencer industry is changing as we know it. With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space. In this episode, the Girls in Marketing Team discuss: Examples of successful influencer marketing Their own experiences of being influenced Some not-so-good examples of influencer marketing The evolution of influencers You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic: A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0 How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr Thanks for listening to this episode, we'll see you next week!
2/7/202422 minutes, 43 seconds
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Lounge Underwear's Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge | Prev Gymshark

Today, we have Jo Bird on the Girls in Marketing Podcast! Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm. From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today. This topic covers: Working on creative campaigns for Gymshark and Lounge Underwear Developing a strong personal brand How to get ideas approved by managers or senior leaders The process of designing the new Lounge stores A huge thanks to Jo for coming on The Girls in Marketing Podcast! Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
1/31/20241 hour, 2 minutes, 24 seconds
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Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship. The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too. This is our FIRST team episode of 2024 so make sure you show the love on socials! As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thanks for listening into this week's episode, we'll see you next week!
1/24/202419 minutes, 52 seconds
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0 to 350K Followers in UNDER 3 Years: Building a Marketing Community with Olivia Hanlon, Founder of Girls in Marketing

Welcome back to The Girls in Marketing Podcast! Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later. Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far. In this episode, Olivia chats about: The Start of Girls in Marketing The Future of the Girls in Marketing Podcast Building Your Personal Brand and The Pressure of Being Online The Future of Her Community-Based Business Taking Risks in Business and Your Career This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it! A special thank you to our NEW sponsor of the podcast, Hostinger! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing We'll see you next week for another episode!
1/17/202421 minutes, 57 seconds