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The Game w/ Alex Hormozi

English, Finance, 1 season, 741 episodes, 3 days, 3 hours, 30 minutes
About
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.
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13 Years of Brutally Honest Business Advice in 90 Mins | Ep 737

"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:00:13) Sell to rich people until you have the money to sell to everyone else.(00:08:57) You lack priorities, not information. (00:22:56) Things are hard because your team isn’t as good as you think they are. Your standards are too low.(00:26:57) Lots of rules mean you have dumb people.(00:36:25) If you want to get bigger, get better. (00:43:50) You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.(00:52:18) A brand takes a long time to build but is the most valuable thing you can own.(01:02:29) You need to know the inputs and outputs of your money-making system.(01:10:17) Stop looking for hacks.(01:17:39) The best people cost more but make way more than they cost.(01:22:26) The big, obvious thing is the problem, not the hundred other things.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/15/20241 hour, 30 minutes
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Most Business Owners Have a Focus Problem | Ep 736

"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxically, leaning into new opportunities is what got many first time entrepreneurs their first success, but focus is what will take you to $10M, $100M, and beyond.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:09) My Business Backstory / How I Learned The Importance of Focus(2:40) You Have To Learn To Say “No” / My Definition of Focus / What Focus Means / What Is Focus?(3:42) Justine Musk Quote(4:25) $B Opportunities(5:22) Steve Jobs Quote / The Juicy “No’s”(7:02) The Greatest Superpower of Entrepreneurs / Volume Negates Luck / The Perfect Clay Pot(10:05) The Perfect Competitor(11:15) Why Do We (I) Say “Yes”?(13:02) Fighting The Same Boss(14:51) Hiring My First Sales Director(17:06) Why I Document My Journey(19:38) World class Results(21:12) People Will Always Make Room For WinnersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/12/202423 minutes, 55 seconds
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You Need to Understand this if You Want Your Business to Scale | Ep 735

"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(5:30) - What Business?(7:50) - Supplement Example(9:30) - Paired Incentives(15:00) - What is solving the problem worth?(16:00) - The Woman in the Red Dress(20:00) - Every Business Has Shit(26:30) - Marry Your BusinessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/10/202421 minutes, 49 seconds
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This Simple Productivity System Made Me $100 Million | Ep 734

"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money.Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - The Manager(3:15) - The Maker(8:03) - The Maker/Manager Conflict(16:11) - The 3-Pronged Approach(16:36) - The Solution: Managers (Step 1)(17:41) - The Solution: Managers (Step 2)(18:33) - The Solution: Managers (Step 3)(19:50) - The Solution: Makers (Step 1)(21:09) - The Solution: Makers (Step 2)(25:33) - The Solution: Makers (Step 3)(26:06) - The Solution: Makers (Step 4)(27:20) - The Solution: Organizations (Step 1)(30:44) - Alex’s Calendar(35:54) - The Solution: Organizations (Step 2)Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/8/202437 minutes, 24 seconds
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Stop Trying to Get Rich. Get Better | Ep 733

"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:31) Business Owners All Ask This Question(01:36) Building Back To Front(2:05) The Business You Don't Want to Be In(4:03) How To Actually Get To $1m Per Month(6:23) My Friend’s Business(11:12) What The Biggest Businesses Avoid(15:24) Keeping Your Promises(19:56) What Metrics You MUST Understand(24:07) Nobody Thinks (28:47) Break Stuff Move FastFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/5/202433 minutes, 45 seconds
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13 Years of Marketing Advice in 85 Mins | Ep 732

"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/4/20241 hour, 25 minutes, 15 seconds
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Why You Should Document Your Business Mistakes | Ep 731

"I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) An Interesting Thing Happened... (4:15) Small Business Owners Have This Problem(10:00) What I Learned From ALAN(13:25) How this helps with Content(17:39) Biggest Meta-Lesson(20:03)Document Everything Publicly(26:24) Bonus Q&A Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
7/1/202431 minutes, 18 seconds
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9 Things Top Sales People Do Differently | Ep 730

"The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:39) - Maximise Hours (#1)(2:53) - Pull Up Calls (#2)(5:47) - The 2 Sop’s (#3)(6:40) -  BAM FAM (#4)(10:18) - Multiply Your Leads (#5)(12:50) - Pre-Call Prep (#6)(16:16) - Take Notes (#7)(17:17) - Talk Less Sell More (#8)(22:13) - Breathe The Script (#9)(26:10) -  Kill The Zombies (#10)(34:03) - Ask Hard Questions (#11)(36:55) - Ask Again (#12)(41:17) - See Everything As A Skill (#13)(42:07) - Kill For Sport (#14)(44:47) - Track Data (#15)(49:23) - Never Blame Circumstances (#16)Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/28/202450 minutes, 45 seconds
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7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

"These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:23) Ask customers who else they know after a sale (7:54) Offer a discount to customers in exchange for introductions (10:28) Offer more free services(11:07) Offer them money(12:52) Referral at success(15:02) Handwritten card(17:28) "Spouse program"(18:41) BONUS!Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/26/202420 minutes, 32 seconds
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Are You Being Insulting Without Realizing It? | Ep 728

"Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) Life changing concept (2:06) How do you give feedback without being insulting?(4:30) Mock critique conversation(7:10) Real story of someone who became an *sshole(13:45) How this can make organizations stronger(16:41) Closing remarks Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/24/202417 minutes, 11 seconds
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Maybe You're Not Good Enough (Yet) | Ep 727

In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) Examples of "needing to get better"(3:17) It might not be because of bias(4:35) Examples from when I needed to get better (8:17) Get honest with yourself (15:58) "What would it take?"(21:30) Beat your victim mentality away(22:00) Closing remarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/21/202422 minutes, 35 seconds
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How to Build a Valuable Business You Can Sell Someday | Ep 726

"Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps(00:24) - Story of someone trying to sell his business (01:16) - The Golden Goose(03:24) - The Big Picture You Have to Understand(06:21) - How to Verify What Your "Goose" Is(9:56) - Mrbeast Holdco Example(14:38) - How Rollups Work(18:42) - Closing RemarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/19/202418 minutes, 58 seconds
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This Isn't Fun But it Will Make You So Much Money | Ep 725

"You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - People being scared of doing the scalable(4:06) - You can't be busy and be broke. Pick one(4:40) - Two most powerful questions to ask your customers(11:30) - Don't copy the time management of rich people(13:30) - Doing the unscalable(20:13) - Closing remarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/17/202420 minutes, 30 seconds
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Your Business Is NOT What You Think It is | Ep 724

“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - Understanding the gym business(2:54) - Lessons from the software industry(5:12) - The cleaning business revelation(8:52) - Scaling service-based businesses(12:48) - The hard truths of entrepreneurship(20:23) - Maximizing enterprise value(23:48) - Case study: The canned cocktail business(26:21) - The importance of repeat customers(30:42) - The hail mary strategy(36:13) - Confronting the real problem(38:09) - Concluding thoughtsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/14/202441 minutes, 8 seconds
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How to Recover From Huge Mistakes in Business | Ep 723

"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Story 1: The bent gym equipment(2:41) - Story 2: The Ritz-Carlton experience(5:07) - Principles for handling mistakes(10:49) - The angry boat concept(11:54) - Going above and beyond(16:41) - Empowering employees to fix mistakes(20:50) - Turning mistakes into opportunitiesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/12/202425 minutes, 56 seconds
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This Idea Will Make Your Business Unstoppable | Ep 722

“It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The importance of preparation(2:01) - Types of preparation(5:33) - Consulting and preparation(8:35) - Ad preparation and scaling(18:40) - Preparation for one-time events(25:12) - Final thoughts on preparationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
6/10/202432 minutes, 45 seconds
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How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:15) - A surprising encounter: the dietitian's story(3:43) - The importance of niche content(6:36) - Lessons from personal experience(9:31) - The value of a dedicated audience(13:32) - Followers make you famous, business makes you rich(18:02) - Focus on business metrics, not vanity metricsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
6/7/202419 minutes, 25 seconds
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What to Do When People Shamelessly Steal Your Stuff [Hint: Get Over It] | Ep 720

“You should want to have as many people as possible copying you because it means you're leading the way.” Today, Alex (@AlexHormozi) challenges the concept of thought ownership and highlights the importance of viewing competition as an opportunity for growth. He emphasizes serving customers, improving your product, and achieving success through innovation, rather than obsessing over intellectual property theft.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:31) - Thought ownership: a misguided notion(2:36) - Real-world examples of idea theft(3:12) - Legal realities and futility(4:25) - The competitive nature of business(9:28) - Focus on customers, not competitors(14:27) - No idea is owned especially in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
6/5/202416 minutes, 28 seconds
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You're Not Behind: My System for Outlearning Everyone | Ep 719

"Winners win and they win because of who they are, not because of what happens to them." Today, Alex (@AlexHormozi) explores the five levels of competence and their impact on individual success in business, programs, and self-improvement. Highlighting the importance of a positive mindset, continuous learning, and replication of successful behaviors, he emphasizes how personal growth (not external conditions) determines success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The power of positive action(4:38) - Transforming mindsets(7:21) - Negative active to champion(15:48) - The bottom-up approach(23:21) - Replicate before you iterateFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
6/3/202426 minutes, 9 seconds
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The Ultra Rich Playbook [Legal and Tax-Free] | Ep 718

"The single greatest and most valuable skill that a human being can have is the ability to come to their own conclusion..." Today, Alex (@AlexHormozi) shares his strategies for achieving a net worth of over $100 million through smart investing and value generation. Learn how the ultra-wealthy build their fortune with unique insights into income generation, passive investing, private equities, and the importance of selecting high-leverage opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - The four strategies of the ultra rich explained(10:13) - Scaling down billionaire tactics to achieve a $10 million goal(16:55) - Common themes across wealth-building strategies(18:07) - Debunking the Warren Buffett strategy myth(20:40) - The ultimate wealth-building advice(27:02) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/31/202427 minutes, 29 seconds
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This is How to Deal with Haters | Ep 717

“If people know that they can control your behavior by pushing this button to get this response from you, more people will hit that button.” Today, Alex (@AlexHormozi) shares effective tactics for managing hate and criticism, drawn from his experiences as a successful entrepreneur behind Acquisition.com. He emphasizes the power of persistence, resilience, and humor in turning negativity into motivation and maintaining a positive public image.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Dealing with criticism and negativity(2:49) - The art of ignoring(4:13) - Turning hate to your advantage(9:54) - Handling lies and protecting your reputation(12:42) - The four box strategyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/29/202415 minutes, 29 seconds
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What It Really Takes to Grow Your Business | Ep 716

“All businesses have sh*t. The challenge is knowing which sh*t you're willing to deal with.” Today, Alex (@AlexHormozi) delves into the crucial aspect of truly understanding your business's core challenges and its nature to unlock substantial growth. He emphasizes the disparity between initial expectations and the real core problem within each venture, advising entrepreneurs to focus on their business's actual challenges rather than pursuing seemingly easier opportunities, for achieving significant success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - The essence of knowing your business(6:23) - Expanding your horizons(10:54) - Consulting and professional services(13:21) - The big picture: solving the right problems(16:06) - Avoiding “the woman in the red dress”(26:13) - The importance of commitment and focusFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/27/202428 minutes, 32 seconds
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Why Hard Work Beats Happiness Every Time | Ep 715

“Most people just don't know how to work that hard.” Today, Alex (@AlexHormozi) talks about the art of self-improvement and the importance of being useful, emphasizing on mastery through repetition and dedication to quality work. He provides a deep dive into the journey from seeking happiness to finding satisfaction in long-term goals, underscoring the role of hard work and the pursuit of usefulness for individual growth and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Redefining the term “happiness”(3:33) - The art of mastery through repetition(6:13) - The philosophy of work: input, output, and mastery(9:20) - Achieving mastery: the long road to excellence(15:41) - The pursuit of goals: writing as a case studyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/24/202417 minutes, 54 seconds
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How Loving the Work Fuels Unstoppable Success | Ep 714

“The goal is to have nothing left.” Today, Alex (@AlexHormozi) explores the power of setting challenges and striving for excellence in both personal and professional life, emphasizing the importance of dedicated, hard work for continuous improvement. He proposes that true fulfillment and success are achieved through the pursuit of meaningful work and the joy of the process, rather than focusing solely on the outcomes.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - The journey of creating exceptional work(3:50) - Redefining happiness beyond pleasure seeking(5:42) - The endless pursuit of goals and challenges(7:55) - The philosophy of work as the ultimate goal(13:36) - Living fully: leaving nothing in the tank(16:03) - Work as the core of every goalFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/22/202416 minutes, 40 seconds
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What I Realized about Mentorships | Ep 713

“A great mentor will make sure you’ll move ahead in the path, even if he gets left behind.” Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Mentorship dynamics: Elevating each other(6:17) - The legacy of mentors and the path to success(10:28) - Sharing knowledge and building a better world(13:18) - Reflections and gratitude: The impact of mentorshipFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on October 6, 2022)
5/20/202414 minutes, 35 seconds
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Lessons Learned from Failed Partnerships | Ep 712

"You have to be able to allocate time money effort into the thing that's get you the most back.” Today, Alex (@AlexHormozi) shares valuable insights past failed partnerships, emphasizing the importance of equity, contributions, and disciplined profit generation for business success. He provides practical advice for entrepreneurs on wise spending, navigating equity distribution, and making strategic decisions for sustainable business growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Partnership dynamics: equity and contribution(5:52) - The realities of business ownership and profit distribution(7:33) - Profit as a discipline: The importance of spending wiselyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/17/202410 minutes, 48 seconds
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How to Handle Mess Ups | Ep 711

“There is no more useless emotion than feeling sorry for yourself.” Today, Alex (@AlexHormozi) delves into the crucial role of handling mistakes in business and transforming them into opportunities. He provides tactical advice on exceeding customer expectations, empowering teams to proactively address issues, and the long-term benefits of customer satisfaction, all key strategies for turning dissatisfied customers into brand champions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:16) - Turning mess ups into opportunities(2:50) - Transforming negative experiences into positive outcomes(5:05) - Principles of handling mistakes effectively(10:09) - The angry boat strategy: How to own your mistakes(15:33) - Creating brand champions through exceptional service(22:47) - Tactical advice for businesses & empowering your team(24:25) - The long-term benefits of making things rightFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/15/202425 minutes, 7 seconds
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What Crypto and Real Estate Taught Me About Investing | Ep 710

“The further away I get from my core, the more money I lose.” Today, Alex (@AlexHormozi) shares insights from his experiences with cryptocurrency and real estate investments, emphasizing the importance of operating within your sphere of competence. Highlighting lessons learned from financial losses, the episode underscores the value of skepticism towards enticing deals, the need for due diligence, and the benefits of leveraging personal expertise in investment strategies for wealth creation and preservation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Big loss from the crypto craze(2:18) - Sticking to your sphere of competence(6:29) - The real estate misadventure(15:30) - Investing wisdom: Slow down and stay in your laneFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/13/202416 minutes, 33 seconds
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The Amount of Preparation You Need to be Exceptional | Ep 709

“The more you prepare for stuff, the more frequently you do it, the better you will get it preparing.” Today, Alex (@AlexHormozi) emphasizes the significance of thorough preparation as a key differentiator in achieving business success. Highlighting real-world examples, he underscores the need for a significant increase in both the quality and quantity of preparation to excel in tasks, overcome imposter syndrome, and improve overall performance and efficiency.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Redefining preparation(3:21) - Preparation in content creation(5:55) - The power of preparation(8:53) - Scaling with creative preparation in advertising(12:29) - The philosophy of preparation(17:00) - Practical tips for effective preparation(25:51) - Resetting expectations and embracing preparationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/10/202432 minutes, 52 seconds
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Creating Conditions for Success | Ep 708

“Thinking through conditions first rather than willpower first has been incredibly helpful for me.” Today, Alex (@AlexHormozi) shares productivity tactics and strategies for success, inspired by B.F. Skinner's behavior theory. The discussion includes managing time and attention, distinguishing between 'maker' and 'manager' roles, prioritizing deep work, and practical tips for goal setting and minimizing distractions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - The concept of conditions for success(5:57) - Applying conditions for success in various aspects of life(9:28) - Makers vs. managers: optimizing your schedule(20:52) - Practical tips for setting up success conditions(24:55) - Maximizing productivity and decision makingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/8/202425 minutes, 31 seconds
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What It Really Takes to Find 'The One' | Ep 707

”The person you spend the rest of your life with will have the largest impact on who you become.” Today, Alex (@AlexHormozi) explores the profound influence of choosing the right life partner on individual happiness, personal growth, and achievements. He emphasizes the correlation between well-being and strong relationships, the importance of shared values and growth, and the role of self-improvement in attracting a compatible partner, offering valuable insights for those seeking contentment through meaningful relationships and self-betterment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The impact of your significant other on your life(1:42) - The high standards in finding 'the one'(2:59) - The three camps of single people(4:22) - The importance of self-improvement in attracting a partner(7:11) - Aligning life goals and values in a relationship(11:45) - The philosophy of happiness and meaningful work(15:18) - The role of usefulness and mastery in life satisfactionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/6/202417 minutes, 27 seconds
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Embracing the Hardships of Success | Ep 706

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)"the only time that you truly have no hardship is if you're not growing.” Today, Alex (@AlexHormozi) answers questions from his audience and discusses the realities of entrepreneurship, emphasizing the importance of resilience amidst consistent challenges. He offers insights into customer acquisition strategies, the value of a strong network for growing businesses, and underscores the necessity of enduring hardships for success. He also shares valuable lessons for entrepreneurs about personal growth, overcoming obstacles, and the continuous learning process inherent in entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Navigating loneliness and success(7:57) - The journey back to entrepreneurship(15:50) - Embracing the entrepreneurial struggle(18:02) - The continuous cycle of growth and painFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
5/3/202420 minutes, 13 seconds
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The Entrepreneurial Journey | Ep 705

“It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up.” Today, Alex (@AlexHormozi) shares valuable insights on managing the delicate balance between control and delegation in the entrepreneurial journey, drawn from his experience of scaling acquisition.com to a billion-dollar portfolio. He focuses on the importance of understanding your business's intricacies and overcoming trust issues to embrace delegation, crucial for achieving significant business growth and personal freedom.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Navigating control in the entrepreneurial journey(1:14) - The shift from complete control to delegation(2:04) - Scaling your business by buying back time(3:11) - Understanding your identity and control in business growth(7:04) - The ultimate rule of thumb for entrepreneurs(8:54) - Overcoming personal barriers to successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on April 19, 2021)
5/1/202410 minutes, 6 seconds
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Choosing Your Own Path in The Game | Ep 704

“It'll be more inspiring to other people is a much more powerful frame The more disadvantages you have when you start the more epic story you have when you win.” Today, Alex (@AlexHormozi) explores the mindset barriers to personal and professional growth, emphasizing the transformation of past traumas and unrealized potential into success stories. He shares compelling insights into overcoming adversity, advocating for proactive change, and the power of personal narratives in building a billion-dollar business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - Navigating opinions and finding your path(3:42) - From prodigal son to minimum wage(5:33) - Redefining identity and overcoming the past(9:02) - Embracing epic failures and successes(10:50) - Heroes vs. villains: choosing your path through pain(12:26) - The value of your lowest pointsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/29/202413 minutes, 43 seconds
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The Unseen Battles of Entrepreneurship | Ep 703

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)“And the thing that I keep coming back to that makes entrepreneurship difficult is that you have a known cost for an unknown payoff. “ Today, Alex (@AlexHormozi) answers questions from his audience and shares vital strategies for entrepreneurial success, emphasizing perseverance, strategic planning, and adaptability. The discussion navigates the challenges of scaling a business, adapting to technological disruptions, and overcoming adversity in personal and professional realms. Key themes include commitment, flexibility, and learning from failures, providing insightful guidance for anyone on the entrepreneurial journey.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Navigating entrepreneurial uncertainty(7:23) - Strategic decisions for aspiring entrepreneurs(14:36) - Overcoming analysis paralysis(20:59) - Navigating personal and professional hardships(25:30) - Leveraging social media for business growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/26/202427 minutes, 49 seconds
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7 Ways To Measure Business Value | Ep 702

“You can bet on yourself, but there are so many more stories of guys who bet everything on themselves at the casino and walked away empty handed.” Today, Alex (@AlexHormozi) shares the key aspects of business valuation, debunking common misconceptions and highlighting seven critical metrics: contract value, lifetime revenue, business valuation, yearly revenue, profit or EBITDA, net free cash flow, and personal net worth. At the end, he ranks which of the metrics are best to use and why you should not be looking at the others to determine the value of a business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - 1st Metric: Contract value(2:35) - 2nd Metric: Lifetime revenue(4:58) - 3rd Metric: Business valuation(7:10) - 4th Metric: Yearly revenue(8:14) - 5th Metric: Yearly profit(10:11) - 6th Metric: Net free cash flow(11:07) - 7th Metric: Net worth(13:32) - Ranking each business valuation metricFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on July 1, 2021)
4/24/202419 minutes, 14 seconds
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The Game of Relationships & Choosing Wisely | Ep 701

“Even if both of you compromise, you're not enjoying the thing that you're compromising on.” Today, Alex (@AlexHormozi) explores the intricacies of relationships, emphasizing self-awareness, compatibility, and mutual respect as foundations for a thriving partnership. He highlights the importance of personal growth, breaking away from societal expectations in mate selection, and the crucial role of understanding and appreciating diversity in dating and relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Navigating the complexities of dating and relationships(1:37) - Understanding and appreciating diversity in relationships(3:33) - The importance of compatibility and shared goals in marriage(6:13) - Embracing pragmatism and realistic expectations in love(9:24) - The power of being brutally honest in relationships(15:57) - Avoiding common pitfalls in marriages and embracing appreciation(20:44) - Optimizing relationship dynamics through understanding and compromise(22:29) - Thoughts on prioritizing in relationshipsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/22/202425 minutes, 41 seconds
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From Sacrifices to Success: The Path to Becoming the Hero (on The Learning Leader Show with Ryan Hawk) | Ep 700

“Where I want to go not many people have gone and it's going to be by its very nature difficult and fraught with hardship” Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his insights on challenging traditional success norms, sharing insights on personal growth, authenticity, and resilience. He discusses his journey in the fitness industry, his strategic approach to sustainable business growth at Acquisition.com, and the importance of choosing the right life partner for overall success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ryan Hawk on:➤ Instagram | Spotify | Apple | LinkedIn | Twitter➤ Check out full episode on YouTube!Timestamps:(0:46) - The unconventional wisdom of never skipping dessert(2:06) - Embracing your true self against the grain(6:51) - The journey of self-discovery and breaking free(8:22) - The power of doing you: overcoming fear and judgment(11:20) - Finding your path: the courage to start anew(13:17) - Reconciliation and growth: mending fences with the past(18:12) - Choosing your life partner: the ultimate teammate(19:52) - The philosophy of growth and achieving big goals(22:47) - The essence of work: finding joy in the grind(26:07) - Building a legacy: the vision behind Acquisition.comFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/19/202427 minutes, 58 seconds
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Why You're Stuck in Your Business | Ep 699

“Just because no one has done it doesn't mean it's not possible.” Today, Alex (@AlexHormozi) discusses strategies to overcome market limitations and personal barriers for limitless business growth. He emphasizes the need for a mindset shift, strategic thinking, and a focus on serving more customers to break industry revenue benchmarks and scale beyond perceived ceilings.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - The three pillars of business growth: beliefs, traits, and skills(3:13) - Expanding your vision: the power of belief in business(4:26) - Traits and skills: the inner workings of success(7:26) - The path to unprecedented growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on October 19, 2021)
4/17/20248 minutes, 3 seconds
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Confidence Is Your Best Strategy | Ep 698

“The ultimate win at life is where you can shift things that are out of your control that you deem winning to things that are under your control which you can deem winning.” Today, Alex (@AlexHormozi) shares insights on building a billion-dollar business, emphasizing the power of consistent practice, and the value of hard work. He explores key success factors including persistence in content creation, using evidence to build credibility, and redefining personal success through effort and character development.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - Building confidence through experience(2:18) - The power of persistence in content creation(4:39) - The turning point: from obscurity to recognition(5:00) - Content vs. context: the real game changer(6:39) - Redefining success: effort over outcome(10:25) - The infinite game: a new perspective on winning(12:35) - Building character: the ultimate winFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/15/202413 minutes, 41 seconds
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Leverage Your Way To Success (on The Matt Gray Show) | Ep 697

“You need to have an equally strong force that will cause it to go down.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share key strategies for long-term success, emphasizing the importance of hard work, self-improvement, and leveraging current activities for greater returns. He also shares insights on integrating media business into one's life, setting a learning budget, experimenting with new ideas, and leveraging referrals for sustainable growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:29) - The importance of hard work and satisfaction(1:26) - Optimizing for satisfaction to reduce anxiety(2:53) - The power of repetition and self-improvement(6:01) - Investing in yourself and your learning(7:07) - Experimentation: the key to innovation and growth(10:10) - Content creation: reducing friction and leveraging your life(14:06) - Referrals: the most overlooked yet impactful lead generation strategyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/12/202417 minutes, 39 seconds
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Turning Adversity in Victory | Ep 696

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - The mindset of champions(2:09) - When personal issues impact work(3:38) - The power of perception(9:09) - Unconditional love and the harsh reality of conditions(10:30) - Crafting your story(12:49) - Using adversity as fuel to winFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on August 13, 2019)
4/10/202413 minutes, 14 seconds
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Can You Breathe High Altitude? | Ep 695

“Most businesses fail because the entrepreneur gives up.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - The high altitude of business growth(2:13) - Understanding your plan B(4:32) - The entrepreneurial journey: challenges and choices(8:27) - Focusing on what makes money(9:42) - The essence of entrepreneurship: discipline and focus(10:37) - Embracing the entrepreneurial struggleFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on September 18, 2019)
4/8/202412 minutes, 9 seconds
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Lead to Scale: Cultivating Leadership for Business Growth (with Sean Ferres) | Ep 694

“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. He further explores the vital skills for financial success, AI utilization in digital marketing, balancing work discipline and freedom, and leadership development for business scalability.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Sean Ferres on:➤ Instagram | LinkedIn | Facebook➤ Check out the episode on YouTube!Timestamps:(0:25) - Mastering the trio: build, sell, lead(1:14) - Product quality over marketing(2:13) - Navigating the path to riches with limited resources(4:01) - Rebuilding from scratch: strategies for rapid recovery(5:37) - Maximizing lead nurturing and conversion in digital marketing(10:55) - Balancing freedom and discipline for success(12:54) - The truth about achieving an elite physique(17:03) - Embracing AI: the future of digital marketing and beyond(20:28) - Navigating business and dating(22:56) - Cultivating leadership to scale your businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/5/202425 minutes, 35 seconds
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This Is How My Mentor Set Up My Wealth | Ep 693

“It's always never lose money.” Today, Alex (@AlexHormozi) shares effective wealth management strategies for entrepreneurs, focusing on long-term growth and capital preservation. He discusses key lessons from building a billion-dollar portfolio, emphasizing strategies like yield, equity growth, tax advantages, and risk reduction through diversified investments.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - The fundamentals of investment(2:41) - Understanding investment yield and appreciation(3:23) - The importance of tax advantages and capital preservation(4:47) - Breaking down the wealth allocation strategy(5:33) - The three main investment buckets explained(9:18) - Leveraging indexes for low-risk, high-return investments(10:35) - The entrepreneurial approach to wealth managementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on January 11, 2022)
4/3/202413 minutes, 17 seconds
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College: To Go or Not To Go? | Ep 692

“The big caveat off the top is, if you want to go into one of those careers that requires a degree, it requires a degree.” Today, Alex (@AlexHormozi) explores the value of a college education versus real-world experience, drawing from their own journey from university to successful entrepreneurship. He encourages listeners to weigh the potential debt, networking benefits, and learning opportunities of college, guiding them in making informed decisions about their educational and career paths.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - The college conundrum(2:55) - The real cost of college: debt and its implications(3:10) - Evaluating the value of education: earnings and opportunities(9:54) - The impact of education on different demographics(18:03) - Choosing the right path: college or career?(21:38) - Self-education and real-world experience(27:02) - Making the decision that's right for youFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
4/1/202428 minutes, 39 seconds
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Building Success on Your Own Terms (on The Learning Leader Show with Ryan Hawk) | Ep 691

"The real is that the longer I wait for things to happen, the more rewarded I am for waiting." Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his unconventional success strategies, emphasizing the role of honesty in sales, the importance of character building over wealth, and the transformative power of challenges. He also talks about his journey as an entrepreneur, from owning gyms to facing losses, achieving remarkable success, insights on long-term thinking, consistency, and the essence of strategic patience in personal and professional endeavors. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ryan Hawk on:➤ Instagram | Spotify | Apple | LinkedIn | Twitter➤ Check out full episode on YouTube!Timestamps:(0:33) - From Persian royalty to modern success(1:32) - The philosophy of wealth and hardship(3:44) - The path to genuine confidence(7:22) - From failure to fortune(14:16) - Honesty, trust, and long-term thinking(16:47) - Playing the long game(22:11) - The evolution of a podcast(25:59) - The power of packagingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/29/202428 minutes, 29 seconds
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How to Keep Pushing Hard Years Later... | Ep 690

“It's amazing what you can do when you have no choice.” Today, Alex (@AlexHormozi) emphasizes the importance of effort and dedication over talent in achieving success, highlighting the role of an identity-driven narrative in maintaining focus on goals. He also discusses managing overwhelm by concentrating on controllable factors and prioritizing actions, attributing motivation to a fear of failure.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Navigating challenges and staying motivated(1:21) - The power of fear and overcoming overwhelm(3:54) - The essence of grit: perseverance over talent(5:41) - Creating your identity through challenges(7:36) - Reflections and insights on entrepreneurial journey(14:56) - The continuous pursuit of growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was July 19, 2019)
3/27/202415 minutes, 19 seconds
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Starting From Zero | Ep 689

"The questions you ask dictate the problems you'll solve," Today, Alex (@AlexHormozi) talks about the importance of learning from past mistakes, strategic thinking, and leveraging skills to succeed, including starting ventures without initial capital. The discussion revolves around resilience, innovation, and the power of asking the right questions, leading to the ambitious goal of building a billion-dollar enterprise.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Having a Plan B is beneficial due to unknowns.(3:47) - Learning from loss: the art of bouncing back(8:07) - Building businesses with skills, not capital(14:17) - The philosophy of cashflow positive businesses(15:29) - Creative problem solving and entrepreneurial questionsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on October 25, 2022)
3/25/202418 minutes, 28 seconds
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Be Unforgettable: How to Create Content That Resonates (on The Matt Gray Show) | Ep 688

“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:49) - Deep dive into branding philosophy(2:36) - The power of brand and its impact(3:31) - Content strategy and problem solving(4:09) - Personal branding and authenticity(6:31) - Crafting a content strategy that works(8:27) - The journey of writing a book that lasts(15:49) - Breaking down the perfect book launch(20:00) - Balancing perfectionism and execution in product launch(23:42) - Preparation and mindset for successful launchesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/22/202427 minutes, 46 seconds
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Getting Bad Advice from Good People | Ep 687

"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - The power of going all in(2:52) - Opportunity cost: The key to making big moves(4:01) - The importance of speed in decision making(8:04) - The delta between short and long term gains(9:03) - Choosing your mentors wiselyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on September 26, 2019)
3/20/202411 minutes, 16 seconds
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Why LTV's Are Important In Business | Ep 686

Watch the YouTube video of this episode HERE"You will know and understand what your cap rate or your hypothetical max is for your business simply by doing the math." Today, Alex (@AlexHormozi) breaks down three primary methods for calculating customer Lifetime Value (LTV) — lifetime earnings, churn rate, and sales velocity — and their impact on strategic business decisions. The discussion emphasizes the importance of LTV in projecting business growth, enhancing customer acquisition strategies, and improving profitability, making it a must-listen for businesses aiming to optimize their growth trajectory.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Three different ways to calculate LTV(1:21) - The significance of LTV in business growth(2:19) - Calculating LTV based on churn(4:23) - Calculating LTV based on sales velocity(6:19) - The impact of LTV on business decisions(10:18) - Strategic business decisions based on LTV(12:23) - Conclusion: The power of LTV in business scalingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on May 19, 2022)
3/18/202414 minutes, 2 seconds
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The Power of Brand: From Millions to Billions Pt.1 (on The Matt Gray Show) | Ep 685

"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(2:20) - The billion dollar goal(4:02) - The journey of entrepreneurship(6:38) - The art of opportunity selection(15:04) - The power of media and building an audience(19:35) - Attracting talent and building trust(21:11) - The pros and cons of fame(24:39) - The strategy behind keeping portfolio companies private(27:12) - The ideal founder and company characteristics for investment(29:34) - The impact of personal branding on business valuation(34:14) - The investment in content creation(37:36) - The importance of branding over growth hacksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/15/202440 minutes
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Negative Emotional Motivation | Ep 684

"Right thing for the wrong reasons rather than the wrong things for the right reason.” Today, Alex (@AlexHormozi) discusses the importance of envy as a driver for success and self-improvement. He identifies envy and jealousy as distinct emotions, with the former being a desire for something someone else has while the latter is the fear of losing something one already possesses to someone else. Alex argues that understanding and acknowledging envy can be empowering and beneficial towards achieving business and personal goals. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Understanding envy and jealousy(1:36) - Personal experiences with envy and jealousy(2:31) - The adaptive nature of envy(3:22) - The power of naming emotions(4:23) - The impact of motivations on actions(6:02) - The importance of emotion in decision making(6:57) - The freedom of accepting desires(7:57) - Embracing emotions and desiresFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on December 4, 2020)
3/13/20249 minutes, 19 seconds
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How to Get Rich (Full Interview with Dave Ramsey) - Sept. ‘23 | Ep 683

Watch the YouTube video of the episode HERE“Put money in stuff you love and you understand.” Today, Alex (@AlexHormozi) interviews Dave Ramsey, founder and CEO of the company Ramsey Solutions, as he discusses key strategies for business growth, investment wisdom, and the importance of avoiding business debt. The episode delves into the operations of Ramsey Solutions, and the success of initiatives like the 'Every Dollar' app and 'Financial Peace University.' Highlighting the role of strategic decision-making, brand associations, and effective content strategies, this comprehensive discussion offers invaluable lessons for aspiring entrepreneurs and those interested in media experimentation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - The power of appreciation and dealing with critics(2:13) - The importance of financial education for business owners(6:56) - The importance of trust in business(10:37) - The growth and challenges of Ramsey Solutions(14:09) - The role of trust in branding and business growth(18:46) - The future of Ramsey Solutions: digital expansion(35:29) - Understanding Ramsey Trusted and its revenue contribution(38:41) - The impact of personalized investment advice(40:29) - The importance of investing in what you understand(48:11) - The role of debt in business and investment(58:52) - The power of incremental progress in business(1:01:05) - Navigating different platforms for business growth(1:05:48) - Final thoughts and advice for business ownersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/11/20241 hour, 6 minutes, 56 seconds
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The Road to Becoming a Billionaire Pt.2 (on Iced Coffee Hour) | Ep 682

"If you're in business or really just in life in general, you're bound to have expectations that are not met.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to share valuable insights on life and business strategies, focusing on stress management, personal finance, and the importance of passion-driven living. Key topics include the power of expectation reframing, the necessity of responsible spending habits, and the significance of perception in overcoming adversities. This engaging discussion provides listeners with actionable advice on enhancing their worth, developing a content creation system, and leading a life that dismisses external criticism. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Iced Coffee Hour on:➤ Instagram | Apple | Spotify➤ Check out the video episode on YouTube!Timestamps:(2:20) - Advice for employees: tying your job to revenue(6:47) - The role of social media in life(14:33) - The philosophy of life and business(17:11) - The dynamics of relationships and business(28:18) - The importance of individual experiences in relationships(32:50) - The grand plan for content creation(36:29) - The new office space and its impact on work culture(51:07) - Perspectives on life, work, and dealing with stressFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/8/202457 minutes, 10 seconds
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Why Your Feelings Are Killing Your Finances | Ep 681

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - The impact of emotion on business decisions(2:24) - The journey to emotional neutrality(3:20) - The unexpected surprises in business(4:24) - The power of consistency and routine(5:43) - The role of math in decision making(8:30) - The importance of making hard choices(9:51) - The power of basics in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on April 23, 2019)
3/6/202411 minutes, 43 seconds
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More Brutally Honest Advice to My Poorer Younger Self | Ep 680

“Business and the level of detail that it takes to go from good to great- it's so much wider than people think it is.” Today, Alex (@AlexHormozi) shares more brutally honest advice on topics like achieving success through personal growth, developing strong work ethics, and building a unique brand. He shares his unique perspective on building a brand, creating a product, and understanding the importance of leveraging people's perception and reputation, using personal stories and examples to anchor his points. He also highlights the importance of having a clear vision, debunking the concept of rigid morning routines, dismissing perceived limitations imposed by age, and being wary of toxic elements in one's environment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - #1: The work needs doing(1:42) - #2: Actions create the result(3:00) - #3: Spend your 20’s growing(6:56) - #4: Seasons of learning and earning(9:43) - #5: The cost of not knowing(11:24) - #6: Playing the right game(14:05) - #7: What hard work really is(16:49) - #8: The value of brand(20:56) - Bonus: Cutting off relationships that don’t serve youFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/4/202428 minutes, 28 seconds
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The Road to Becoming a Billionaire Pt.1 (on Iced Coffee Hour) | Ep 679

“You can work smarter not harder, but you have to work hard in order to work smarter.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to his unconventional perspectives on entrepreneurship, success, and achievement. He sheds light on his unique strategies that transformed struggling gyms into prosperous businesses and his journey towards building a billion-dollar brand. Alex challenges widespread beliefs around personal development, emphasizing the role of consistent action and mindset over mood. He also exposes the intricate relationships between doing, being, and having, stressing the importance of action irrespective of one's current mood. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Iced Coffee Hour on:➤ Instagram | Apple | Spotify➤ Check out the video episode on YouTube!Timestamps:(2:00) - Dealing with insults and negative perceptions(5:54) - The journey of entrepreneurship and business success(7:57) - The art of acquisition and business growth(21:12) - The power of branding and perception(31:27) - The importance of taking action in business(33:28) - The role of deprivation and motivation in success(36:51) - Billionaire ambitions and impactful content(42:57) - The concept of future self and motivation(48:56) - The importance of mindset and overcoming labels(54:14) - The power of doing and winningFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
3/1/20241 hour, 10 minutes, 6 seconds
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The Three Dimensions of Leadership | Ep 678

“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership, which he identifies as respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - The three dimensions of leadership(1:08) - Understanding respect and its role in leadership(2:52) - The triangle of fear, love, and respect(5:51) - The importance of sacrifice in gaining respect(8:20) - The role of gender in leadership and respect(14:03) - The respect playbook: Key strategies for effective leadership(18:31) - The triad of fear, love, and respect in leadership(27:11) - Evaluating your leadership styleFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on June 6, 2019)
2/28/202429 minutes, 7 seconds
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The Single Hardest Entrepreneurial Habit | Ep 677

“You can't have any kind of habitual habits or output if the one thing that starts or ends your day is variable.” Today, Alex (@AlexHormozi) emphasizes the importance of maintaining a stable sleep routine for entrepreneurs to optimize their energy levels, make better judgments, and increase productivity. Despite the personal sacrifices and trade-offs involved, developing habits that ensure restful sleep and consistent patterns can lead to long-term success. This episode encourages entrepreneurs to prioritize sleep as an effective and underrated secret to achieving success in their endeavors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - The role of energy in entrepreneurship(2:59) - The consequences of neglecting sleep(3:40) - The power of consistent sleep schedules(5:36) - The trade-offs of prioritizing sleep(6:49) - The impact of sleep on success(8:12) - The struggles and rewards of discipline(10:19) - The power of trade-offsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was August 21, 2020)
2/26/202412 minutes, 51 seconds
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Controversial Truths You Need To Hear Pt.2 (on the Modern Wisdom Podcast) | Ep 676

“I would rather be somebody who has absolute power and have nothing to show for it.” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about how to optimize productivity, the role failure plays, and how to eliminate a victim mindset. He further delves into the concept of the 'Zygonic Effect', aligning work with personal desires, defining 'learning' and 'intelligence', and warns against not evolving our strategies under similar conditions. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Chris Williamson on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:15) - The double-edged sword of fame(6:22) - The role of hatred in success(13:23) - Self-love and holding yourself to a higher standard(27:46) - The power of authenticity and originality(41:34) - The power of positive mindset and self-belief(48:59) - The struggles Alex faced in the beginning of his journey(59:19) - The importance of doing boring work(1:12:47) - The power of acceptance and moving on(1:26:33) - The importance of learning and doingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/23/20241 hour, 31 minutes, 47 seconds
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7 Business Concepts You've Never Heard of (But Will Make You LOTS of Money) | Ep 675

(Watch the YouTube video of this episode HERE)“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Concept #1: LTGP:CAC(1:47) - Concept #2: LTGP (Life Time Gross Profit)(8:18) - Concept #3: CAC (Customer Acquisition Cost)(11:13) - Concept #4: ROIC (Return On Invested Capital)(15:54) - Concept #5: Payback Period(19:03) - Concept #6: Sales Velocity x LTGP(21:14) - Concept #7: Sales Velocity / Churn(23:22) - Concept #8: Total Adjustable Market (TAM)Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/21/202427 minutes, 28 seconds
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The Reason You're Not Successful | Ep 674

“A lot of times you got to do a lot more in the beginning to get the ball rolling.” Today, Alex (@AlexHormozi) explores the interplay of volume, skill, and time in business, highlighting how they mutually reinforce each other to yield greater outcomes. Emphasizing the significance of hard work and persistence, he shares personal anecdotes to underscore the importance of investing more effort and time in business activities, which not only boosts immediate output but also enhances skill development for long-term compounded success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - The importance of doing the boring work(2:13) - The four key activities for business growth(8:49) - The impact of quality and quantity(10:59) - The effort-outcome relationship(12:22) - The true meaning of workFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on July 19, 2022)
2/19/202414 minutes, 12 seconds
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Controversial Truths You Need To Hear - Pt.1 (on the Modern Wisdom Podcast) | Ep 670

“If I were to make that man, what would I put that man through to make him who he is?” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about the interconnected topics of decision making, personal success, happiness, and mindfulness. The discussion explores coping mechanisms, challenges societal norms, and emphasizes finding satisfaction in the journey towards goals. With personal narratives and insights, the episode highlights the importance of embracing the present, finding joy in everyday moments, and breaking free from societal pressures. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Chris Williamson on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter➤ Check out full episode on YouTube!Timestamps:(0:30) - Facing mortality and living authentically(6:00) - Overcoming fear and taking action(11:56) - The impact of unmade decisions(20:21) - The importance of understanding and forgiveness(27:16) - The fear of failure and the power of trying(31:21) - The power of perspective and choosing your regrets(37:41) - Living authentically and leaving everything on the field(44:26) - The importance of consistency(50:41) - The power of resilience(57:54) - The importance of self-reflection(01:03:02) - The impact of personal growth(01:15:14) - The power of mindfulnessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/16/20241 hour, 21 minutes, 32 seconds
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I Helped 6 Business Owners Overcome Their Fear of Failure | Ep 672

“It's not about how hard you can hit, but it's about how hard you can get hit and keep going forward.” Today, Alex (@AlexHormozi) answers questions of entrepreneurs as they share their personal experiences, obstacles, and solutions faced in their respective entrepreneurial journeys. Key topics include dealing with the fear of failure, handling self-doubt, managing transition from in-person to online services, and coping with the loneliness that often accompanies success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Overcoming fear and analysis paralysis in self-publishing(6:11) - Dealing with personal loss and maintaining composure(12:44) - Navigating business challenges and making impactful decisions(19:22) - Starting a business with a grand vision & the importance of starting small(23:40) - Enduring the loneliness of success(29:34) - Struggling to return to a 9-5 job(32:49) - The power of promotion in entrepreneurshipFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/14/202437 minutes, 38 seconds
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Selecting Exceptional Salespeople | Ep 671

“The best salespeople are born in my opinion, not made.” Today, Alex (@AlexHormozi) shares his approach to hiring exceptional salespeople and building high-performing sales teams. Emphasizing the importance of innate traits, he highlights the need for effective recruitment strategies such as hiring from similar companies or thorough candidate interviews. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Recognizing talent and building sales teams(2:44) - The role of training in sales(7:21) - The importance of selection in sales(7:51) - The cost of finding vs training salespeople(10:14) - The impact of sales on business cultureFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was May 24, 2022)
2/12/202411 minutes, 45 seconds
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I Interviewed the President of Shopify | Ep 670

Get an inside look at Shopify's exponential growth and its impact on the e-commerce industry! Today, Alex (@AlexHormozi) is joined by Shopify’s President, Harley Finkelstein, as he dives deep into the philosophy and operation of the company, learning how the platform has become a cornerstone for modern entrepreneurs. He reveals the key factors behind Shopify's user-friendly design, robust support system, and its vision for the future of commerce. The conversation also highlights the role of innovation and customer focus in driving business growth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:00) - Introduction and the excitement of entrepreneurship(3:01) - Journey from zero to hero(5:56) - Entrepreneurship and the t-shirt business(8:47) - Starting my own DJ business(11:47) - Starting a snowboard shop(14:47) - Starting a business by solving your own problem(17:27) - Increasing your luck surface area(20:19) - The lowest cost of failure in starting a business(23:28) - Shifting towards business owners(26:36) - Focusing on SMBs and e-commerce(29:41) - Key business principles(32:55) - Building a long-term business with patience and generosity(36:03) - The Build the Business competition and its impact on growth(38:55) - Scaling and growth strategies on Shopify(41:44) - Finding the perfect fit for your product(44:31) - Authentic sponsorships and growth strategies(47:30) - Building partnerships for business growth(50:21) - Creating your own affiliate program(53:02) - Making partners rich(56:10) - Building generational wealth through sharing(59:02) - The power of vulnerability(1:02:11) - Shopify's founders mentality(1:05:26) - The importance of employee tracks and transparency in communication(1:08:19) - The importance of specialization and teamwork(1:11:07) - Importance of micromanagement as a leader(1:13:49) - Alignment and disagreement in Shopify(1:16:53) - The changing landscape of retail(1:20:03) - Authenticity and being yourself(1:22:51) - Authenticity and connecting with others in entrepreneurship(1:25:38) - Find your passion and solve a problem(1:28:35) - A fun and valuable conversation with AlexFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/9/20241 hour, 29 minutes, 1 second
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How I Handle Bad Things From Happening | Ep 669

“Ten thousand years from now, will this matter?” Today, Alex (@AlexHormozi) shares valuable insights on how to control emotions and stress levels, make better decisions, and redefine our interpretation of life's events. By emphasizing the significance of assigning meaning to circumstances and adopting an internal approach, Alex provides practical strategies for coping with stress and achieving a mindset shift.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Understanding stress and perception(2:28) - Using time and volume to change perspective(3:16) - The importance of contrast(4:12) - The insignificance of micro importance(6:51) - The power of reframing and long-term perspective(8:42) - The unique mindset(9:33) - Controlling the uncontrollableFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on September 15, 2022)
2/7/202411 minutes, 25 seconds
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Two Types of Business Risk | Ep 668

“If you can play the game on an unlimited time horizon, then you absolutely should just play it as many times as seemingly possible. But most of us do not have unlimited spins.” Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The entrepreneur's dilemma: risk vs reward(3:13) - Different approaches to risk(5:29) - The dichotomies in entrepreneurship(6:19) - The new entrepreneur's guide to risk management(7:11) - The role of luck in business success(10:53) - Controlling risk for success(12:56) - The power of risk managementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on July 26, 2022)
2/5/202417 minutes, 7 seconds
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Mastering the Grind: The Path to Achievement Pt.2 (on the Aubrey Marcus Podcast) | Ep 667

“Once you start winning, it's easy to impress other people.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to deep dive into overcoming limitations and achieving personal growth and success. They explore topics such as self-awareness, breaking through barriers, harnessing potential, and stepping out of comfort zones, while also providing practical tips for business growth and effective work habits. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Aubrey Marcus on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:41) - The art of making friends and building mastery(4:04) - The importance of charisma and breaking down skills(12:44) - The power of volume in business(18:45) - The Solomon Paradox and self-advice(25:34) - The power of accountability and self-reflection(29:22) - The importance of self-truth and accountability(33:52) - The importance of action and accountability(35:48) - The power of defying expectations and proving others wrong(40:20) - The importance of learning and intelligence(46:22) - The power of effort and determinationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
2/2/202451 minutes, 54 seconds
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My Investment Thesis | Ep 666

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) discusses his investment strategy and its evolution, including transitioning from banking to treasury bonds for better safety and returns, focusing on understanding the investment area, and shifting towards private deals. He also presents a three-step investment strategy that involves self-improvement, risk diversification through indexes, and leveraging one's main game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - The role of banks in investments(3:04) - Exploring alternatives: U.S. government bonds(6:19) - Investment strategy evolution(8:18) - The power of knowledge in investing(9:55) - Investing in private deals(14:37) - Investing in what you know: A case study(16:32) - Three-step investment phaseFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was December 29, 2022)
1/31/202418 minutes, 13 seconds
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Managing Talent To Drive Higher Performance | Ep 665

It’s about allowing them to have complete control over their goals. Today, Alex (@AlexHormozi) explores an innovative approach to performance management and compensation structure that drives higher outcomes. By leveraging variable compensation tied to personal goals aligned with company objectives, the strategy fosters motivation, job satisfaction, and reduced employee churn, benefiting both sales and non-sales roles. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - The concept of variable compensation(3:18) - The power of autonomy in goal setting(4:32) - The impact of social pressure on goal setting(5:53) - The benefits of this approach for employees and the companyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was December 21, 2021)
1/29/20247 minutes, 32 seconds
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The Honest Realities of Entrepreneurship Pt.1 (on the Aubrey Marcus Podcast) | Ep 664

“If someone's making more money than me they're better at the game of business in some way.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to talk about the importance of patience, investing in quality products, harnessing the power of word-of-mouth referral, and managing stakes in business relationships. They stress on the significance of directing your energy towards acquiring customers and enhancing their worth over time. They also explore the role of reputation while discussing the concept of brand value. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Aubrey Marcus on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:57) - Importance of honesty in business deals(7:10) - Reality of starting a business(11:45) - The role of comparison and competition in business(17:01) - Importance of reciprocity in business(27:00) - The impact of comparison and judgment in business(30:33) - Journey of building a successful business(33:56) - Leveraging technology and branding in business(38:07) - Importance of promotion and customer feedback(44:38) - The art of giving more and trimming down(48:00) - The role of legitimacy and proof in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
1/27/202450 minutes, 43 seconds
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99% of Businesses Fail Over a Long Enough Time Horizon | Ep 663

“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Understanding the value of a business(2:08) - The misconception of being a business owner(3:20) - Importance of replacing yourself in the business(5:19) - Journey of entrepreneurship and scaling a business(7:41) - Role of leadership in a sellable business(10:52) - Importance of making your business sellable(14:05) - Transition from business owner to investorFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on February 22, 2022)
1/25/202415 minutes, 35 seconds
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I Spoke my Wealth Into Existence | Ep 662

“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - The power of self-narratives(2:47) - The importance of character traits(4:47) - The role of beliefs and insecurities(6:22) - Changing your identity and character traits(9:00) - Transforming negative character traits(11:11) - The impact of character on business successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on August 11, 2022)
1/23/202412 minutes, 41 seconds
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The Path to Success: Delivering on Promises (with Lewis Howes) Pt.2 - | Ep 661

“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:21) - The role of confidence and credibility in success(5:24) - Impact of society's softness on individual growth(9:26) - Importance of advertising and making your offer known(11:42) - Success of the book launch and the power of advertising(16:17) - Building trust and goodwill with your audience(18:51) - Delivering value and building trust(21:57) - Importance of brand in today's business landscape(24:50) - The balance between perfectionism and shipping a product(26:45) - Defining the problem your product solvesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | <a...
1/20/202431 minutes, 16 seconds
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Picking Your Niche | Ep 660

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) highlights the success in improving existing business models rather than pursuing new ones, cautioning against diving into unfamiliar niches. The episode underscores the significance of perseverance, hard work, and mastering various skills for long-term success in entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - The value of doing better, not necessarily new(4:17) - Reality of building a successful business(6:45) - Dangers of rushing success(8:33) - Misconceptions of quick entrepreneurial success(10:55) - The importance of practical experience over theoryFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on March 15, 2022)
1/18/202412 minutes, 52 seconds
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Money Making Advice You Needed to Know Yesterday | Ep 659

“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - How Do I Get Rich AF?(2:33) - What If You Had To Start Over?(3:51) - Three Most Important Skills To Develop?(5:44) - How To Balance Freedom and Discipline(7:26) - What Advice Would You Give To Your Younger Self?(8:30) - Best Leila Story(11:14) - Biggest takeaway from writing $100M Offers + Leads(13:45) - Do you like book summaries?(14:26) - Can you scale my business?(18:08) - Difference between Skills and Meta-skills(21:47) - How would you fix the education system?(25:50) - How do you choose what to learn?(28:04) - Takeaways from Branding Education(33:54) - Deleting vs. Solving problems(35:41) - How to price premium services?(39:36) - What does a great accounting firm look like to you?(43:14) - How much should I learn before hiring for a role?(45:30) - How to fix operations?(47:56) - What should agency owners avoid?(49:20) - How do agencies become irreplaceable?(52:52) - How do I deal with a needy client?(56:29) - How do I stand out?(58:39) - Should we franchise?(01:02:59) - Where do you find knowledgeable people?(01:04:24) - Should we do group selling?(01:07:20) - How do I build trust in sales?(01:08:50) - Number 1 Reason Show Up Rates Change(01:12:29) - How to increase performance of setters and closers(01:14:43) - How to sell emerging tech(01:15:26) - What are the best A.I businesses you’ve seen?(01:19:32) - How to hire a good development teamFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
1/16/20241 hour, 22 minutes, 29 seconds
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Money, Happiness and High Prospects in Entrepreneurship (with Lewis Howes) Pt.1 - Nov. '23 | Ep 658

“The work works on you more than you work on it.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to dissect the highs and lows of entrepreneurship, exploring the fallacy of finding the 'right' or 'perfect' business and the reality of failure before success. They delve deep into the implications of wealth, discussing the correlation between wealth and happiness, the pitfalls of abundant wealth, and learning to manage expectations. They also highlight the importance of the journey towards success, the value of self-improvement, patience, focus and possible speedbumps along the way. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube! Timestamps:(0:28) - The relationship between wealth and happiness(2:02) - Managing expectations and relationships with wealth(4:42) - The entrepreneurial journey: starting young(8:29) - The importance of emotional readiness in wealth creation(15:34) - The importance of meta skills and starting somewhere(17:36) - Taking action: the key to getting support and advice(21:22) - The value of effort over outcome(25:06) - The power of taking action and the impact of outcomes(29:03) - Reflecting on personal growth and the importance of hard workFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | <a...
1/13/202431 minutes, 6 seconds
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Keys to a Terrible Business Partnership | Ep 657

“An unreliable partner, creates an unreliable relationship, which creates an unreliable business.” Today, Alex (@AlexHormozi) emphasizes the importance of distinctive skill sets, complementary experiences, and aligned values for a prosperous partnership. He addresses common mistakes made during the forming of partnerships, like lacking clear expectations or written agreements, disproportionate effort or shared equity, and misaligned goals. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - The Art of Inverted Thinking(1:27) #1-5: Knowledge, time, and money imbalances, no agreements(5:36) #6-10: Give away everything, misaligned mission, value, vision(7:56) - Having resources you don’t have &amp; expectation agreementsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was August 23, 2022)
1/11/202410 minutes, 50 seconds
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This is Why You’re Stressed… | Ep 656

“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Dealing with sadness(2:47) - Discovering options and gaining knowledge(4:35) - Understanding the impact of emotions(8:44) - The role of stress in life(15:10) - The importance of defining terms(19:16) - Impact of expectations on emotions(21:50) - The role of challenges in business(24:28) - The importance of knowledge in businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
1/9/202425 minutes, 44 seconds
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How to Multiply Your Success (on The Ed Mylett Show) Pt. 2 - Oct. ‘23 | Ep 655

“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:13) - The art of framing in communication(3:12) - The impact of framing on business reputation(5:45) - The importance of taking responsibility in entrepreneurship(8:13) - Role of action in alleviating anxiety(9:12) - The importance of prioritizing in business success(20:28) - Power of acceptance in relationship success(26:43) - Role of joy in entrepreneurial successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
1/6/202432 minutes, 20 seconds
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The Biggest Mistakes that Entrepreneurs Make | Ep 654

“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Gym analogy: understanding business complexity(3:05) - Pitfalls of over-expansion in business(4:44) - The solution: Simplifying and focusing(7:40) - Personal experience and final thoughtsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was September 8, 2022)
1/4/20249 minutes, 48 seconds
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8 Lessons I Learned From My Hero | Ep 653

“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - #1: Inverted thinking can lead to innovative solutions.(4:02) - #2: Simplicity is key in decision-making and business operations.(5:34) - #3: Focus on unique, expensive, and sticky businesses.(7:59) - #4: Know when to say 'enough' and avoid unnecessary complexity.(9:20) - #5: Brand plays a crucial role in business success.(11:04) - #6: Live within your means and prioritize financial fundamentals.(12:47) - #7: Learning from the mistakes of others.(13:29) - #8: The value of independence over money.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
1/2/202415 minutes, 16 seconds
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Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652

“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:42) - Alex's book launch success(3:40) - Journey from unengaged to engaged lead(5:29) - Role of lead getters in advertising(7:33) - Strategy behind Alex's book launch(10:11) - Power of progressive marketing(13:03) - Applying methodology to sales cycles(17:25) - Changing tactics: the first step(18:12) - Personalizing approach: the ACA framework(19:55) - The closer framework(25:45) - The post-sale process: reinforcing the decision(27:56) - Selling the vacation, not the plane flightFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/30/202332 minutes, 54 seconds
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I Don’t Read Books, I Study Them | Ep 651

“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applicationsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:50) - The importance of identifying your learning needs(2:51) - Value of masterminds and coaching(3:58) - Importance of doing and learning from action(6:33) - Experience with masterminds and workshops(9:11) - The power of thinking in larger increments(10:02) - Clearing up misconceptions about high ticket purchasesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on October 11, 2022)
12/28/202310 minutes, 37 seconds
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The Levels of Growth for Employees & Entrepreneurs | Ep 650

Watch the YouTube version of this episode HERE“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Understanding the three levels of employees or talent(2:55) - Breaking down the three levels: individual contributor, manager, and leader(4:52) - The role of systematization in leadership(5:31) - Applying the framework to different departments in your business(10:42) - The challenge of transitioning from manager to leader(11:30) - The role of personal growth in entrepreneurshipFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on June 01, 2021)
12/27/202312 minutes, 52 seconds
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From Breaking Sweat To Breaking Norms (Pt.2 - Sept. '23) | Ep 649

“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Chad and JT Go Deep on:➤ Instagram | Spotify | Apple | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:54) - The impact of ego on success(3:05) - Role of authenticity in content creation(7:20) - Pitfalls of content creation(12:36) - Role of personal brands in business success(21:19) - The power of effort and determination(29:34) - Role of mentorship and self-reflection(33:37) - Visualizing the ideal future self(42:40) - The impact of death on perspective(49:56) - The gym as a unifying spaceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/23/202351 minutes
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Why I Don’t Go Home for the Holidays | Ep 648

“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The fear of not going home(2:56) - The importance of asserting your identity(5:23) - Evaluating the impact of your environment on your goals(7:10) - Understanding the trade-offs of going home(10:34) - The power of telling the truth(12:21) - The importance of leisure time(15:25) - Dealing with backlash and criticismFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/21/202316 minutes, 44 seconds
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Why It’s Okay for Friendships to End | Ep 647

“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - The cost of dreams and the price of fame(2:08) - Reality of losing friends during personal growth(5:12) - Concept of exchange in relationships(6:52) - The pain of losing friends and the promise of new ones(7:44) - Importance of choosing the right friends(10:04) - Role of friends in personal growth(11:41) - Embracing change and growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was April 26, 2022)
12/19/202313 minutes, 9 seconds
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Redefining Problems: The Key to Success (Going Deep With Chad And JT) Pt.1 - Sept. '23 | Ep 646

“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Going Deep With Chad And JT on:➤ Instagram | Spotify | Apple | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:54) - Art of communication and public speaking(5:08) - Fraternity life and leadership(8:24) - Art of negotiation and merging fraternities(11:59) - Importance of high quality food and diet(18:10) - Science of strength training and exercise(21:49) - Transition from fitness to entrepreneurship(25:04) - Concept of cheat days and balanced diet(29:02) - The role of reading and learning in business(31:13) - Art of branding and creating a business(38:26) - Process of buying companies and building a businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/16/202341 minutes, 34 seconds
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Be. Do. Have. | Ep 645

(This episode is a re-run. Original airdate was on March 17, 2022)“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Achieving goals: result, behaviors, identity.(5:03) - Power of asking "What would this person do?"(8:12) - Create evidence to reinforce desired identity.(9:35) - Change who we are by changing what we do.(11:40) - Change who you compare yourself to while leveling up.(13:10) - Write down the person you want to become.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/14/202314 minutes, 8 seconds
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Why Looking for the Right Founder Is Important | Ep 644

(This episode is a re-run. Original airdate was May 03, 2022)“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.(4:50) - Impact of leadership dynamics on company's success.(6:36) - Strategies for improving focus and judgment in team selection.(9:45) - Ego: talk less, listen more, test self-awareness.(12:22) - Work on yourself to become worthy of success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/12/202312 minutes, 46 seconds
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Becoming One of Zero (w/ Tom Bilyeu) Pt. 2 - Sept. '23 | Ep 643

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Tom Bilyeu on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory➤ Check out full episode on YouTube!Timestamps:(0:35) - Understanding frame of reference(3:12) - Importance of defining things(6:41) - Impact of beliefs and values on behavior(9:55) - The power of feedback and learning(18:06) - Importance of setting goals(25:41) - Breaking down the sales process(29:12) - Intricacies of cause and effect(39:12) - Importance of leverage in business(42:33) - Identifying business opportunities and competitive dynamics(51:30) - Understanding the nature of business(01:00:45) - Journey of entrepreneurship: stages and challenges(01:07:57) - The impact of a strong brand on business success(01:24:50) - The role of business in solving problemsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/9/20231 hour, 32 minutes, 4 seconds
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Why I Don’t Follow My Feelings | Ep 642

(This episode is a re-run. Original airdate was on July 14, 2022).“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:58) - The Meaning of Life(3:36) - Observation vs. Assumption(7:23) - Importance of Emotions(8:12) - Reflection on Mental WellnessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/7/20238 minutes, 50 seconds
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How to Identify How Wealthy Someone is Going to Be | Ep 641

(This episode is a re-run. Original airdate was May 26, 2022)“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Hang around people with bigger units of measurement for money(3:23) - Identify the unit of measurement people use for money(4:38) - Wealthy people act faster and utilize time better(6:36) - Switch from end of week to end of day as default(7:41) - Impulse control and self-restraint are key drivers of successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/5/20238 minutes, 54 seconds
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Mastering Your Behavior: The Ultimate Game Changer (w/ Tom Bilyeu) Pt. 1 - Sept. '23 | Ep 640

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Tom Bilyeu on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory➤ Check out full episode on YouTube!Timestamps:(1:34) - External variables in behavior control(5:08) - Fear and drive in success(9:14) The impact of self-esteem on success(12:58) The power of reframing negative emotions(18:47) - Operationalizing success(43:16) - Understanding the importance of words(48:01) - Translating feelings into actions(53:09) - The importance of clarity in achieving goals(01:03:24) - The power of self-punishment(01:13:22) - Addressing performance issues in the workplaceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
12/2/20231 hour, 22 minutes, 59 seconds
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The #1 Persuasion Hack That Can Make You Millions | Ep 639

(This episode is a re-run. Original airdate was August 04, 2022)“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - The power of conviction(4:17) - The role of testimonials and reviews(5:58) - Importance of belief in the product(7:34) - Sales directors and refilling conviction(8:50) - Having faith in salesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/30/202312 minutes, 51 seconds
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How to Get Rich This Holiday Season! | Ep 638

Watch the YouTube version of this episode HERE“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - Strategy #1: Loss Leader(3:56) - Strategy #2: Gift Cards(7:58) - Strategy #3: High Ticket, High Scarcity(10:24) - Strategy #4: Free with prepay(15:01) - Using the M.A.G.I.C FormulaFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/28/202317 minutes, 58 seconds
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The Role of Hard Work & Embracing Uncertainty (on Leveling Up with Eric Siu) Pt. 2 - Aug ‘23 | Ep 637

“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Eric Siu on:➤ Instagram | Twitter / X | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(1:53) - Power of the Written Word(4:30) - Journey of Writing a Book(8:02) The Concept of Legacy(12:45) - Importance of Focus(28:37) - Power of Hard Work(33:30) - Difference Between a Good Book and a Great Book(35:46) - Challenges of Writing a Comprehensive Book(39:48) - The Role of Talent in Business Success(47:17) - Importance of Fitness and Diet in Personal Life(56:47) - The Role of Patience and Embracing Uncertainty in LifeFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/25/20231 hour, 1 minute, 5 seconds
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13 Things I Wish I Learned | Ep 636

(This episode is a re-run. Original airdate was on November 8, 2022)The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else.(4:04) - #2: The hardest respect to earn is one’s own.(5:26) #3: If you want to control what people think, control what they say.(6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books(9:22) - #5: Most champions do not have something that you do not. They lack something that you have.(10:20) - #6: Goodwill compounds faster than money.(11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you.(12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.(14:09) - #9: If it's worth doing, it's worth doing well.(16:43) - #10: Be willing to negotiate everything except for your values.(19:17) - #11: Humility.(21:32) - #12: The happy man has a thousand wishes. The sad man has one.(24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure.(26:30) - Bonus: I would pay any amount of money to make obvious truths real for me.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/22/202330 minutes, 58 seconds
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Ownership to CEO | Ep 635

(This episode is a re-run. Original airdate was January 25, 2022)“Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:40) - Mistake of being CEO of multiple businesses simultaneously(3:34) - The difference between being a CEO and an owner(4:32) - Being a strategic advisor and not leading meetings(6:22) - The importance of building a business that can operate without the owner(7:36) - Removing oneself from central communication to create leverageFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/21/20239 minutes, 22 seconds
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The Power of Focus and Playing The Game (on Leveling Up with Eric Siu) Pt. 1 - Aug ‘23 | Ep 634

“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Eric Siu on:➤ Instagram | Twitter / X | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(2:15) - Holding company, content for deal flow.(11:19) - Managing stress with multiple companies and content creation.(15:13) - Advice for those buying businesses and hiring operators.(19:32) - Transitioning from minority to majority investments.(23:40) - Changes in content strategy over the past 12 months.(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.(36:17) - Indoctrinating team into way of thinking.(44:04) - Evolution of Alex and Leila's relationship.(49:27) - Structure of Alex's content team and filming days.(57:50) - Compounding on various platforms.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/18/202359 minutes, 2 seconds
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Time Horizons | Ep 633

(This episode is a re-run. Original airdate was on March 10, 2022)Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - Difference between infinite and finite games(6:39) - Advantages of longer time horizon in audience building(9:56) - Applying time horizon concept to employees and hiring(12:25) - Importance of bringing in smarter and better people(15:20) - Trading fear for fulfillment and long-term gain(16:25) - Pruning relationships and removing growth detractors(18:40) - Finding enjoyment and prioritizing consistencyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/16/202321 minutes, 1 second
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First 5 Hires As You Grow | Ep 632

(This episode is a re-run. Original airdate was on March 22, 2022)Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - First 3 hires: admin, customer support, salesperson(3:18) - 4th &amp; 5th hires: marketing assistant, fractional bookkeeper(5:23) - Entrepreneurship: buying back time for high leverage activities(7:22) - Incur debt strategically: financial, operational, talent, management, CRM(9:18) - Hiring in reverse order of value and cost to replaceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/14/202310 minutes, 41 seconds
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Finding Your Perfect Business Match (on BiggerPockets) Pt. 2 - July ‘23 | Ep 631

“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow BiggerPockets on:➤ Instagram | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(0:56) - Thoughts on involving spouse in work(4:33) - Alex and Leila's advice on successful relationships(9:14) - Advice on finding the right person to work with(13:59) - Make money doing what you're good at and enjoy(16:23) - Sneak peek into Alex's upcoming book(19:23) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/11/202322 minutes, 15 seconds
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You’re Not Good Because You’re Unwilling To Be Bad | Ep 630

(This episode is a re-run. Original airdate was on November 17, 2020)“You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Many people limit themselves by believing they are bad at certain skills.(4:31) - Believing that if someone can do it, you can too.(7:27) - Approaching skills with the understanding that improvement is possible.(8:11) - Encouraging others to invest in skills and overcome fears.(8:31) - Personal example of improving math skills through practice and belief.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/9/202310 minutes, 8 seconds
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Brutally Honest Advice to My Younger Poorer Self | Ep 629

Watch the YouTube video of this episode HERE"Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - What hard work actually looks like(3:44) - Uncertainty is the reality of entrepreneurship(9:53) - No need for weekends, meaningful work.(12:36) - Success is the ultimate revenge.(15:39) - Genuine support and personal growth.(17:48) - Ignore hate, embrace envy and jealousy.(19:27) - Sadness from limited options, anxiety from lack of priorities.(21:41) - Fear of judgment, but they don't matter.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/7/202326 minutes, 22 seconds
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The Power of a “Winning” Work Culture (on BiggerPockets) Pt. 1 - July ‘23 | Ep 628

“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow BiggerPockets on:➤ Instagram | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(2:16) - Why they’re passionate about Acquisition(7:04) - Workplace culture and the kind of talent they hire(18:31) - Work dynamic of Alex and Leila(24:52) - Why hiring is a skill in itself(28:24) - How hiring becomes the biggest hurdle for growth(33:09) - Shifting perspective of “hiring” to “talent acquisition”Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/4/202334 minutes, 38 seconds
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The Belief System | Ep 627

(This episode is a re-run. Original airdate was on July 6, 2021)Watch the YouTube video of this episode HEREBelieve every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:08) - Selling skill comes with conviction and understanding prospects(3:28) - 1st equation: sales skill multiplied by belief extent(5:43) - 2nd equation: revolves around work ethic(8:58) - Make a perspective shift for authentic communication(9:12) - If you don't believe, convincing others and making sales is difficultFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
11/2/202310 minutes, 12 seconds
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The Money Printing Machine: Investing in Advertising | Ep 626

"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Phase 1: Track expenses, spend only when traceable.(2:32) - Phase 2: Start with money loss, find winners, extend payback.(6:56) - Phase 3: Reach money printing. Measure LTGP/CAC for growth.(7:18) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback.(10:19) - Businesses grow through client-financed acquisition, overcoming bottlenecks.(12:26) - Scale advertising once foundational aspects are perfected.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/31/202314 minutes, 54 seconds
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Relinquishing Control: The Path to Growth and Success (on The Game Changing Attorney Podcast) Pt. 2 - July ‘23 | Ep 625

"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!Timestamps:(1:29) - Relinquishing control struggles(6:10) - Vision for acquisition(10:21) - Identifying readiness(13:31) - Small-business competition fixation(17:31) - AI discussion(19:48) - Traits vs skills(22:39) - Motivation beyond moneyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/28/202324 minutes, 3 seconds
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Emotional Work | Ep 624

(This episode is a re-run. Original publishing date was on June 02, 2020)It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:28) - Optimism helps confront harsh realities.(4:01) - Thrive in new challenges, embrace change.(5:02) - Persistently optimistic, confront brutal facts.(7:54) - Innovation and customer communication.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
10/26/20239 minutes, 46 seconds
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The Agency Trap: How to Avoid Wasting Money | Ep 623

"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:52) - Outsource and learn from experts.(7:05) - Be cautious when using agencies.(9:52) - Long-term consulting relationships are valuable.(16:47) - De-risk future investors by using in-house agencies.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
10/24/202321 minutes, 6 seconds
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Behind the Curtains of Successful Entrepreneurship (on The Game Changing Attorney Podcast) Pt. 1 - July ‘23 | Ep 622

“A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along with the importance of a long-term perspective and effective time management for success. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!Timestamps:(1:26) - The power of building a brand(7:51) - Financial setback due to fraudulent activity(14:44) - The role of luck in success(18:49) - Importance of acceptance in relationships(22:08) - Three traits of driven individualsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/21/202326 minutes, 14 seconds
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The 5 Phases of Niche Hopping | Ep 621

(This episode is a re-run. Original airdate was July 17, 2020)You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Personal story of lack of focus and its consequences(3:20) - The 5 Phases of Niche Hopping(8:56) - Encouragement to stick with one niche and become better(10:49) - Importance of testing and improving processes(12:01) - Avoid being spread too thin; don't mix strategies(14:32) - Choose one niche and stick with it, don't bail.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/19/202314 minutes, 54 seconds
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I Helped 6 Business Owners Make More Money | Ep 620

"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:13) - Lead generation strategies.(4:39) - Cutting toxic friendships.(9:09) - Resetting boundaries with family.(10:24) - Offering free value to pay offers.(12:21) - Trust and increasing conversion rates.(15:18) - Finding Your Niche(18:40) - Semi private model.(22:35) - Doing six-week transformations.(25:54) - Brand deals and the crypto space.(31:23) - Goals and relationship compatibility.(32:58) - Settling for a $45,000 employee.(35:22) - Scaling and attracting talent.(39:03) - Getting the commission breath.(41:33) - Moving through the org.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/17/202341 minutes, 3 seconds
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Ignoring Doubt and Embracing Success (with Flex Lewis) Pt. 2 - March ‘23 | Ep 619

“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Straight Outta Lair’s YouTube Channel!Timestamps:(1:08) - Monetizing passion and work.(3:14) - Training with others for growth.(9:37) - Seasons of doing deals and a season of "no".(14:08) - Identifying business constraints.(20:14) - Turning a hat back to front and hustling.(28:43) - Losing time in younger generation.(30:35) - Volume begets quality.(34:47) - Picking the right opportunity vehicle.(36:50) - Chasing low-hanging fruits and leveraging for success.(42:16) - Entrepreneur seasons and commitments.(45:47) - Don't stop in the game.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/14/202346 minutes, 50 seconds
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Jacked or Shredded? | Ep 618

(This episode is a re-run. Original airdate was Oct. 12, 2021)Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - Skill development through consistent action(4:17) - Importance of knowledge and learning from mentors(7:32) - Value of earning while learning and gaining experience(10:46) - Self-awareness and adjusting expectations in business and fitness(13:34) - Intrinsic motivation vs extrinsic motivation(14:63) - Consistency beats intensity(16:27) - Liking business for successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/12/202318 minutes, 4 seconds
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I Doubled A Business In 60 Days To Show It’s Not Luck | Ep 617

Watch the YouTube version of this episode HERE"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - Explanation of key terms: show, offer, close, cash, units(5:40) - #1-2: Low show rate &amp; Multitasking inefficiencies(8:29) - #3: Low close rate(9:50) - #4-5: Ineffective reminders &amp; Low cash collected(10:52) - Ineffective discovery, need to dig deeper(11:38) - Ask why customers want the product/service(14:49) - Delivery of message is important, tone and emphasis(20:37) - Culture fit and tactical knowledge in hiring process(24:27) - Optimize sales script, handle objections(27:52) - 40% sales improvement, 80% offer rate, 41% close rateFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/10/202330 minutes, 8 seconds
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Overcoming Hardships and Pursuing Growth (with Flex Lewis) Pt. 1 - March ‘23 | Ep 616

"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Straight Outta Lair’s YouTube Channel!Timestamps:(4:09) - Living with conviction(8:59) - How Alex got into entrepreneurship(11:01) - Starting and scaling fitness businesses(15:18) - Learning from failures is crucial(19:02) - Entrepreneur takes risks, overcomes adversity(26:05) - Desperation can lead to innovation(32:13) - Overcoming adversity leads to success(33:55) - Embrace challenges for personal growth(38:42) - Finding meaning in life(41:47) - Approval from others is fleetingFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
10/7/202344 minutes, 59 seconds
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No Half Measures | Ep 615

(This episode is a re-run. Original airdate was June 20, 2019)"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Old must die for the new to live; commit fully.(4:17) - Act boldly now to dominate future markets; no half measures.(7:07) - Procrastination leads to bigger problems; take action now.(8:47) - Embrace change for growth; no other option.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/5/202310 minutes, 20 seconds
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I Reverse Engineered the Perfect Business | Ep 614

Watch the YouTube version of this episode HERE"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:55) - The 3 Important Variables(4:28) - Leadership Team In Place Running Day To Day(15:27) - Marketing Without The Face Of The Founder(18:24) - Delivery Without The Face Of The Founder(22:43) - Multiple Reliable Acquisition Channels(31:54) - Reliable Recurring Revenue(40:37) - Diverse Customer Base(45:38) - Automated Metric Tracking(52:40) - High Cash, Profitable, Growing(59:56) - Audit Ready Financials(1:03:47) - 5MM+ in EBITDAFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
10/3/20231 hour, 12 minutes, 14 seconds
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Uncovering Insights And Wisdom With Your Future Self | (with Danny Miranda) Pt.2 - July ‘23 | Ep 613

"Everyone wants you to do well, just not better than them.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the transition from fear to faith in the entrepreneurial journey. They share personal experiences and reflect on how anger initially drove their actions, but over time they have shifted towards enjoying their work and being rewarded for their efforts. They emphasize the importance of doing what you enjoy and working hard to achieve success. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Danny Miranda’s YouTube Channel!Timestamps:(0:22) Shifting from fear to faith.(7:39) The choice was death or work.(14:37) Short-term optimization vs long-term benefits.(22:01) Overcoming challenges &amp; The Solomon paradox.(29:01) Holding yourself accountable.(30:45) Documenting the highs and lows of life.(40:52) The cycles of success.(43:39) The big disconnect &amp; doing 10 times more.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/30/202347 minutes, 25 seconds
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Don’t Be Cute | Ep 612

(This episode is a re-run. Original airdate was December 1, 2020)“Just do it exactly as it is outlined.” Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Simplicity outperforms complexity.(3:51) - Rule: Duplicate success, then innovate.(7:36) - Prioritize above-the-fold content optimization.(8:58) - Reminder: Repeat what works consistently.(11:04) - Simplicity often leads to substantial success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/28/202312 minutes, 17 seconds
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Volume Negates Luck | Ep 611

(This episode is a re-run. Original airdate was January 12, 2021.)"You just have to keep laying the bricks all the way across the bridge from where you are to where you want to be.” Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success &amp; the work required to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Volume beats luck and skill.(3:02) - Embrace learning, patience breeds success.(5:48) - Quit only if the industry disappears.(6:39) - Probability and volume matter.(7:51) - Success takes time, avoid unrealistic expectations.(8:39) - Bricks, patience, and consistency.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/26/20239 minutes, 47 seconds
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The Power of Committing Time to Growth (with Danny Miranda) Pt.1 - July ‘23 | Ep 610

"What we should do is teach people how to learn, and then let them learn whatever they want to learn.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the importance of finding value in the content we consume. They highlight how spending time with experts and learning from their knowledge can be incredibly valuable for personal and professional growth. The conversation emphasizes the need to figure out the games we need to play in order to succeed and continually learn from others. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Danny Miranda’s YouTube Channel!Timestamps:(4:06) - Understanding leads to forgiveness.(8:32) - Perspective can decrease emotional reactions.(10:24) - Change expectations, surrender to reality.(15:19) - Success requires volume and effort.(24:59) - Excellence requires consistent effort.(27:39) - Develop patience for long-term success.(36:08) - Work and feedback drive improvement.(40:01) - Skills are developed through consistent practice.(45:29) - Progress is the ultimate goal.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/23/202349 minutes, 24 seconds
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Lessons Learned from Investing in 22 Companies (Pt.2) | Ep 609

“The way you act during the deal process is a great predictor for us or a great measuring stick for us to see how you're gonna act afterwards.” Today, Alex (@AlexHormozi) discusses the importance of being founder-friendly in investment decisions and prioritizing the qualities of the founder over the business. He also shares his views on private equity models and the need for hard conversations in unlocking business growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) Founder-friendly approach during deal process.(10:27) Prioritize founder over the business.(19:18) Theory of constraints in investment decisions.(29:38) Disruptability by AI and bigger companies.(34:61) Business doesn't require perfection or compounding vehicle.(40:47) A "gray hair" on the team is needed.(45:08) Checklist for selection as a portfolio company.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
9/21/202354 minutes, 21 seconds
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Lessons Learned from Investing in 22 Companies (Pt.1) | Ep 608

“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:05) - Our criteria for investing(12:04) - What we look for in companies(16:49) - Process of providing value (who-what-how framework)(30:01) - The role of leadership when investing(33:54) - Cash flow is king and helps reinvest in growth(40:60) - Focused founders are the key(45:26) - Two steps back to take ten steps forwardFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
9/19/202348 minutes, 32 seconds
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The Shift from Business to Investing (on the Founder Podcast) Pt.2 - July ‘23 | Ep 607

"Most times the focus is that people can't say no to the fast money. And by doing that, they say no to the big money (…) which is the money you got to wait for.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the shift from business to investing and the mindset required for success. They talk about the importance of creating value and attracting potential investments. The hosts also share their criteria for the ideal company to invest in, including a strong founder who wants to scale and has big dreams. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on the Founder Podcast’s YouTube Channel!Timestamps:(3:45) - Identify motivation, admit weakness for improvement.(10:38) - Self-deception in valuing businesses.(13:00) - Focus on long-term success.(15:08) - Shift from business to investing.(19:46) - Different pain, different businesses.(26:50) - Leverage existing opportunities.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/16/202330 minutes, 38 seconds
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Get Over It | Ep 606

(This episode is a re-run. Original airdate was October 23, 2019)"Stop whining. It's not gonna get better." Today, Alex (@AlexHormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Get over it. Accept the marketplace will rise.(1:54) - Focus on monetizing customers you can control.(4:47) - Let math dictate, be less emotional.(5:43) - Make customers more valuable, provide more value.(7:18) - Stop complaining, provide more value, liquidate acquisition costs.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
9/14/20238 minutes, 35 seconds
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Hormozi Life Hacks You Need To Hear | Ep 605

"If you want to change your behavior, change your environment, change your circumstances.” Today, Alex (@AlexHormozi) shares various life hacks and tips for improving daily routines. From finding the perfect outfit to spending less money, Alex emphasizes the importance of making decisions based on personal preferences rather than outside opinions. Additionally, he discusses the benefits of changing one's environment to change behavior and improve overall well-being.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Life Hack #1: ChapStick as sunscreen(2:52) - Life Hack #2: Wear a hat and beard(3:51) - Life Hack #3: Spend less money(6:36) - Life Hack #4: Wear what you want(12:01) - Life Hack #5: Nasal strips for breathing(15:00) - Life Hack #6: Find the right environment(26:01) - Life Hack #7: Drink less water(29:05) - Life Hack #8: "And that's okay"(32:27) - Life Hack #9: Hang from elevated surfaces(33:43) - Life Hack #10 &amp; #11: Mini time management hacksFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
9/12/202349 minutes, 20 seconds
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How to Pivot and Succeed in Business | (on the Founder Podcast) Pt.1 - July ‘23 | Ep 604

“There are so many different ways, and people just aren't creative enough.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the importance of showing initiative and having the necessary skills to identify a need for others. They also touch on their friendship, how they met at a mastermind event in Utah, and sharing insights on getting more customers, increasing revenue, and building lasting relationships. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on the Founder Podcast’s YouTube Channel!Timestamps:(2:18) - Entrepreneurship is a constant game.(5:23) - Expand beyond your niche market.(10:01) - Taking risks can be difficult.(16:57) - Value of experience and education.(21:00) - Value and opportunity cost matter.(27:30) - Be creative in offering value.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/9/202328 minutes, 26 seconds
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When To Take The Chips Off The Table | Ep 602

(This episode is a re-run. Original airdate was March 3, 2020)"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Difference between reinvesting in business versus reinvesting in self(3:17) - Take more money out to need to make more money(6:35) - Losing on profit and valuation of business by keeping money(9:44) - Rip out as much cash as possible every month(12:51) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
9/7/202314 minutes, 29 seconds
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How To Get Ahead of 99% of Entrepreneurs | Ep 601

"Being a skilled entrepreneur is a big bucket for hundreds of smaller skills underneath of it.” Today, Alex (@AlexHormozi) discusses how to get ahead of 99% of entrepreneurs by focusing on leverage and maximizing skills and beliefs. He explains the four types of leverage - collaboration, capital, code, and content - and shares his personal experience of transitioning between industries to find higher leverage opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Watch the YouTube version of this episode HERETimestamps:(1:17) - Importance of skilled and belief-driven entrepreneur(9:44) - Transition from gyms to done-for-you model(11:54) - Understanding leverage and its impact on success(13:55) - Four types of leverage: collaboration, capital, code, content(19:05) - Time's impact on business growth(21:46) - Skills for collaboration, capital raising, content creation, coding(26:45) - Challenges and benefits of switching industries(38:08) - Invest in skills, adjust living expenses(40:46) - Transitioning skills into reality(49:08) - Value of service businesses and continuous learningFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
9/5/202357 minutes, 7 seconds
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Unlocking Your Potential: Leaving No Stone Unturned (on Real Talk with Zuby) Pt.2 - June ‘23 | Ep 601

“You want someone who really believes.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to discuss the importance of having supportive people in your life and taking advice from those with bigger dreams for your future. Drawing on his personal experiences with pressure, coping mechanisms, and mental health, Alex shares how a life-threatening experience led him to reevaluate his priorities and exit multiple businesses to focus on his own well-being. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Real Talk with Zuby’s YouTube Channel!Timestamps:(6:56) - Legacy is through education.(13:32) - Building a relationship through entrepreneurship.(26:39) - Unconventional love story with success.(37:02) - Find someone who accepts you.(41:56) - Shared values and interests are crucial in a successful relationship.(44:48) - Importance of being coachable.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
9/2/202350 minutes, 4 seconds
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When It Gets Easy, Go Hard | Ep 600

(This episode is a re-run. Original airdate was March 11, 2021)Strike while the iron’s hot. Today, Alex (@AlexHormozi) discusses attending a mastermind where he presented his business numbers. He shares how everyone in the room was amazed at the fact that he wasn't taking advantage of the massive potential to increase his profits by 10x. He shares the lesson of stepping up and seizing this opportunity before it's too late.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Story of the mastermind, attendees suggest improving business(4:53) - Attendees see potential, suggest 10x the business overnight(7:12) - Internet culture: belief in needing multiple revenue streams for billions(10:21) - When opportunity presents itself, step up and take advantageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/31/202311 minutes, 30 seconds
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Legacy Is A Myth | Ep 599

"We're wishing for something that will literally never happen.” Today, Alex (@AlexHormozi) discusses his belief in optimistic nihilism and how he uses mental frameworks to manage stress and anxiety in entrepreneurship. He argues that legacy is a myth and that understanding our insignificance can lead to better decision-making.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:50) - No inherent meaning, like weather(5:29) - If it doesn't matter in 500M years, doesn't matter(10:22) - Legacy doesn't matter(12:40) - Leaving things to kids doesn't benefit them(14:07) - Law of large numbers(15:09) - Imagine bad things happened thousand times before(17:14) - Exercise: Failure resume(19:09) - The only real legacy is leaving the human race betterFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
8/29/202321 minutes, 15 seconds
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The Pressure to Innovate: How Challenges Drive Success (on Real Talk with Zuby) Pt.1 - June ‘23 | Ep 598

"That first one is zero to one. That's the hardest. And that's where I think most of the life lessons are.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to share his journey from starting a chain of gyms to selling multiple companies for millions of dollars. He emphasizes the importance of education and how it can't be taken away from you. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Real Talk with Zuby’s YouTube Channel!Timestamps:(4:23) - Teenage angst and parental approval.(10:02) - Seeking father's approval and depression.(26:48) - Opening gyms without fronting money.(34:36) - Financial desperation and risky decisions.(48:29) - Lessons from financial ups and downs.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/26/202351 minutes
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The One Problem Every Entrepreneur Has… | Ep 597

(This episode is a re-run. Original airdate was April 20, 2021)"Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business." Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - Differentiate team members' strengths, weaknesses, and roles.(4:38) - Employee accountability and problem-solving skills.(7:23) - Brand managers prioritize customer experience improvement.(9:41) - Set high standards to attract top talent to your team.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/24/202312 minutes, 29 seconds
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$100M Leads Audiobook Part 11 – Advertising in Real Life and The Roadmap | Ep 596

“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(1:08) - Get Started(6:13) - Advertising in Real Life(15:05) - The Roadmap(20:14) - Decade in a Page(25:57) - Free Goodies &amp; Closing CreditsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202331 minutes, 27 seconds
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$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595

“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:54) - Affiliates &amp; Partners(3:33) - How Affiliates Work &amp; Strategies Used(16:18) - Launch To Activate Affiliates(26:02) - Real-life Case Studies(32:48) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202338 minutes, 36 seconds
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$100M Leads Audiobook Part 9 – Employees and Agencies | Ep 594

“This isn’t about brains, it’s about guts.” In this episode, Alex (@AlexHormozi) talks about how to effectively use employees and agencies to enhance your lead generation efforts. He also shares his unique spin on using agencies and offers insight into how to train employees to become effective lead-getters.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(3:01) - How Employees Work(7:51) - How To Get Employee Leads(17:32) - How Agencies Work(23:16) - How To Use an AgencyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202332 minutes, 22 seconds
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$100M Leads Audiobook Part 8 – Customer Referrals | Ep 593

“You’re only limited by your creativity.” In this episode, Alex (@AlexHormozi) discusses the importance of customer referrals and how to leverage them to grow your business. He breaks down the different types of lead-getters and explains how to build a referral-based lead-generation machine.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:57) - Get Lead Getters(5:42) - Customer Referrals(18:33) - Get More People Better Results(24:58) - Asking For More ReferralsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202335 minutes, 10 seconds
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$100M Leads Audiobook Part 7 – Core Four on Steroids | Ep 592

“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Introduction(2:15) - Doing More(5:08) - Getting Better(9:15) - New Places In New Ways(13:10) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202317 minutes, 2 seconds
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$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591

“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:58) - Run Paid Ads I: Making Ads(11:32) - Elements Of Making an Ad(34:19) - Run Paid Ads II: Monetizing Ads Efficiently(45:47) - Personal Lessons from Paid AdsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202350 minutes, 50 seconds
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$100M Leads Audiobook Part 5 – Cold Outreach | Ep 590

“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:40) - Cold Outreach(8:13) - Building a List(11:18) - Personalize(16:43) - Volume(29:31) - Benefits Of Using Cold OutreachFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202335 minutes, 27 seconds
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$100M Leads Audiobook Part 4 – Post Free Content | Ep 589

“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:38) - Post Free Content I(7:14) - Post Free Content II(23:57) - Free Goodwill(36:18) - 7 Lessons From Making ContentFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202349 minutes, 4 seconds
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$100M Leads Audiobook Part 3 – Warm Outreach | Ep 588

“This knowledge can make you millions. You get to learn while you earn.” In this episode, Alex (@AlexHormozi) discusses how to get leads through warm outreach and shares his 10-step process for reaching out to warm audiences. Learn how to make personalized messages and offers that will help you get as many leads as you want.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Get Leads(3:43) - Warm Outreach(8:13) - Warm Reach-Outs in 10 StepsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202331 minutes, 14 seconds
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$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587

“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:17) - Get Understanding(0:50) - Leads Alone Aren’t Enough(2:38) - Engage Your Leads(8:47) - Making a Lead Magnet(32:09) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202334 minutes, 7 seconds
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$100M Leads Audiobook Part 1 – Start Here | Ep 586

“Doing the thing that scared me most, giving away my secrets, led to the biggest breakthrough in my life.” In this episode, Alex (@AlexHormozi) discusses the importance of leads and advertising in business success, sharing his personal experience of going from $100M to $1B in net worth through these methods. The episode covers the basics of advertising and lead generation, and offers practical tips for business owners looking to grow their customer base.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Opening Credits &amp; Guiding Principles(2:06) - Read This First(6:39) - How I Got Here(24:05) - The Problem This Book SolvesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202330 minutes, 46 seconds
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$100M Offers Audiobook Part 7 | Ep 585

“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Naming(15:29) - Execution(18:51) - Summary &amp; Closing CreditsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202325 minutes, 24 seconds
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$100M Offers Audiobook Part 6 | Ep 584

“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:45) - Bonuses(9:47) - Price-To-Value Discrepancy(12:51) - Guarantees(23:07) - Unconditional vs. Conditional GuaranteesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202337 minutes, 8 seconds
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$100M Offers Audiobook Part 5 | Ep 583

“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:49) - Enhancing Your Offer(11:56) - Scarcity(24:25) - UrgencyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202333 minutes, 8 seconds
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$100M Offers Audiobook Part 4 | Ep 582

“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Thought Process(4:24) - Value Offer Part 1: Problems and Solutions(14:28) - Value Offer Part 2: Trim and Stack(19:12) - Enhancing the Value They’d Be Stupid To Say NoFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202334 minutes, 57 seconds
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$100M Offers Audiobook Part 3 | Ep 581

“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:40) - Value Equation &amp; Free Goodies(9:59) - Dream Outcome(13:20) - Perceived Likelihood of Achievement(14:47) - Time Delay(18:13) - Effort and Sacrifice(20:18) - How the Value Equation is UsedFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202327 minutes, 34 seconds
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$100M Offers Audiobook Part 2 | Ep 580

“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:47) - Pricing The Commodity Problem(16:37) - Finding the Right Market(42:18) - Charge What It’s WorthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202354 minutes, 21 seconds
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$100M Offers Audiobook Part 1 | Ep 579

“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Opening Credits and Dedication(2:04) - Start Here(7:24) - How We Got Here(18:40) - Grand Slam Offers(26:10) - What’s In It For You?Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/19/202332 minutes, 29 seconds
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What Are You Willing To Sacrifice? | Ep 578

Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Story about a conversation with 18-year-old neighbor(4:33) - Socially acceptable solutions are not always for the right reasons(5:51) - Consider sacrifice when evaluating effort &amp; outcome of scenarios(8:43) - Our stories shape who we become(10:02) - Failure doesn't make you a failure, it's part of entrepreneurship(13:53) - What you do for a season may not be foreverFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
8/17/202316 minutes, 13 seconds
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Why Mr. Beast will be Worth $100 Billion | Ep 577

“He will do whatever it takes to win no matter what." Today, Alex (@AlexHormozi) discusses why he believes Mr. Beast will be worth over $100 billion, citing his massive audience on platforms like TikTok and YouTube, his approach to content creation and business, and his potential to dominate the consumer packaged goods industry with his brand Feastables. He also highlights the power of influencer traffic and the importance of building a strong brand to generate pricing power and increase enterprise value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Adaptable approach, multiple achievements indicate billionaire status.(3:43) - Feastables expands into various verticals for substantial growth.(7:47) - Powerful brand offers pricing and profit leverage for success.(13:41) - Early twenties master of content, poised for business success.(16:38) - Feastables' beverage expansion yields tenfold chocolate bar revenue.(18:04) - 8 reasons why Mr. Beast will be worth $100 BillionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
8/15/202327 minutes, 55 seconds
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Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576

“I actually think a lot more people have ethics than other people give credit for.” Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss the importance of having conviction in sales and falling in love with what you're selling. He emphasizes the role of service in sales and how believing in the product can lead to better results. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(1:33) - What drives you to love sales?(7:03) - Quitting before finding the root cause(15:39) - Hack for getting conviction(21:16) - Alex asks Dean "What pain do you cherish?"(27:16) - Who inspired you or supports you?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/12/202330 minutes, 14 seconds
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Grace in Business | Ep 575

(This episode is a re-run. Original airdate was March 13, 2020)"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:53) - Burning bridges makes you less money.(4:57) - Business mistakes happen; all are imperfect human-based.(7:04) - Have grace in business; don't burn bridges.(8:57) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/10/20239 minutes, 58 seconds
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Rich People Behavior | Ep 574

(This episode is a re-run. Original airdate was March 30, 2021)Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Wealthy people actually spend less(3:30) - Agree on price first, then terms(6:19) - Good deals make money; grow skills for wealth(12:38) - Need successful character traits for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/8/202312 minutes, 26 seconds
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Finding the Middle Ground: Balancing Pragmatism and Risk (with Dean Graziosi) Pt.1 - May‘23 | Ep 573

"You can't go into it looking for the wrong outcome." Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss how to own your decisions and not let others have power over your life. He shares his personal experience and tips on how to gain confidence in decision-making by stacking proof and chunking down achievable goals. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(2:40) - Owning your own future(13:30) - Stay in the game to make better decisions(21:32) - One thing that scares you at night(25:53) - Navigating through uncertainties adviceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
8/5/202332 minutes, 27 seconds
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From Zero to Hero: How to Get Your First 5 Customers | Ep 572

"Don't think short, think long, and you'll make long money." Today, Alex (@AlexHormozi) shares 10 steps to get your first five customers for your business, without spending any money. He emphasizes the importance of personalization and building relationships with potential customers, and provides a framework for reaching out to leads.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Sign-up for the $100M Leads Virtual Launch Party HERE!Timestamps:(1:00) - #1-2: Gather list from contacts; Choose messaging platform,(3:09) - #3-4: Personalize your message; Reach out to 100 people daily(5:06) - #5-6: Ask for referrals; Offer free service(7:06) - #7-8: Charge after feedback, referrals; Stay engaged with outreach.(13:34) - #9-10: Provide value, keep warm relationships; let customers solicit you.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
8/3/202314 minutes, 34 seconds
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Success is the Best Revenge | Ep 571

(This episode is a re-run. Original airdate was June 4, 2019)“The only way you can stay in is to keep yourself in is to keep your head straight.” Today, Alex (@AlexHormozi) talks about strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive, and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Dealing with anger: understanding the causes and how to manage it(3:02) - Reflections on overcoming adversity and growing successfully(4:14) - How to diffuse anger and find closure(9:28) - Forgiveness and understanding in difficult situations(11:19) - How writing a story helped me overcome rage(13:03) - Dealing with stressful situationsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition
8/1/202313 minutes, 35 seconds
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The Entrepreneurial Mindset: Thriving in Uncertainty (with Erika Kullberg) Pt.2 - Apr. ‘23 | Ep 570

"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(3:12) - Be open to learning and adapting.(5:40) - Building a brand through media.(8:36) - Embrace fame, make money, give back.(12:58) - Building a portfolio of profitable businesses.(17:26) - Document your journey for others.(22:41) - Endure discomfort for long-term achievement.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/29/202323 minutes, 3 seconds
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Give More, Ask Less: Building Goodwill and Making Money | Ep 569

“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Sign-up for the $100M Leads Virtual Launch Party HERE!Timestamps:(1:46) - Mastering the give-to-ask ratio and the power of goodwill(4:14) - Giving in public and selling in private for maximum impact(6:12) - Integrating asks into long-form content and maintaining the ratio(10:02) - Controlling supply and demand to maximize profits(11:48) - Giving and compounding growth for long-term successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
7/27/202313 minutes, 36 seconds
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Mastering The Art of Bold Decision-Making (GymCon Day 3) - Pt. 2 | Ep 568

"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:12) - New identity, new priorities(14:54) - Empowering sales through conviction(17:48) - Deciding the future(26:58) - The risk-free close(34:57) - The importance of every brick(39:06) - Investing in education for long-term incomeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/25/202341 minutes, 1 second
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Calculated Decisions: Risk, Reward, and Entrepreneurship (with Erika Kullberg) Pt.1 - Apr. ‘23 | Ep 567

“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:53) - Success requires consistent effort(4:19) - Take calculated risks in life(9:01) - Entrepreneurship can replace traditional education(13:32) - Importance of internal validation(19:03) - Actions define character traits(22:40) - Action leads to true learningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/22/202323 minutes, 4 seconds
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Free Stuff Sells: The Power of Lead Magnets | Ep 566

"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Sign-up for the $100M Leads Virtual Launch Party HERE!Timestamps:(1:21) - Lead magnet: complete solution for narrowly defined problem.(3:39) - Even if it costs, it should lower customer acquisition cost.(5:11) - Know customer journey ahead.(6:57) - Don't be afraid to give away costly stuff.(7:48) - 7 steps for creating lead magnets for any business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
7/20/202312 minutes, 46 seconds
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Unlocking the Secrets of Ethical Sales Persuasion (GymCon Day 3) - Pt. 1 | Ep 565

"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:41) - The art of closing sales(10:10) - The importance of belief in sales(14:34) - Sales communication and documentation importance(18:49) - The power of empowerment(28:14) - Overcoming obstacles to decision making(39:23) - Overcoming beliefs about expensive productsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/18/202344 minutes, 24 seconds
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Accepting the Truth: The Reality of Success (with Andy Frisella) Pt.3 - Mar. ‘23 | Ep 564

“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.(8:54) - Meeting players who exceed your standards reveals new levels of performance.(14:12) - Accepting reality is the first step towards becoming who you want to be.(21:43) - Learn from the lessons poverty teaches and take responsibility.(31:07) - Gratitude arises when you realize success is not deserved.(46:30) - Appreciate the present, as they may be your last moments.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/15/202351 minutes, 26 seconds
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The M.A.G.I.C Offer Formula | Ep 563

(This episode is a re-run. Original airdate was October 16, 2020)“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(4:17) - Use the M.A.G.I.C formula to make quick headline variations(7:29) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/13/20239 minutes, 21 seconds
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3 Questions To Ask Yourself For Product And Service | Ep 562

(This episode is a re-run. Original airdate was August 19, 2021)"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:39) - Small entrepreneurs get customers to make sales(3:12) - Q1: How to create the most value in the product itself?(4:41) - Q2: If it were one 10th the cost, what else to make it better?(4:54) - Q3: What experience makes the customer a raving fan?(7:08) - Word of mouth is the most powerful and compounds(8:41) - The ultra-wealthy compounding everything they doFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/11/20239 minutes, 29 seconds
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The Value of Pain In The Pursuit of Success (with Andy Frisella) Pt.2 - Mar. ‘23 | Ep 561

"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(2:38) - Treating people right leads to personal growth and winning(7:51) - Long-term success comes from being a giver and creating opportunities(25:08) - Losing and learning are part of the journey to success(36:20) - Word of mouth remains the most powerful form of marketing(47:24) - Brand building is a slower process but the right way to do it(56:15) - Exceptional products and experiences are prerequisites for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/8/20231 hour, 6 minutes, 30 seconds
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More, Better, New: The Order of Strategic Leverage(GymCon Day 1) - Pt. 2 | Ep 560

"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:33) - Strategy frameworks to get more customers and scale business(8:58) - Make the right decision with impact and ease(11:51) - Obsession with product leads to compounding success(19:01) - Rate of learning: same condition, new behavior(21:48) - 8 ways to get more customers(27:03) - Make it efficient with little operational drag and capitalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/6/202330 minutes, 59 seconds
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The Power of Prioritization: Making Every Move Count (GymCon Day 1) - Pt. 1 | Ep 559

"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(4:19) - Maintaining brand and reputation is difficult(9:20) - Anxiety = don't know what to pick(10:29) - Strategy = prioritizing for the most bang for your buck(13:57) - Better priorities = most money(19:08) - Identify constraints of business in order to grow(24:10) - Small businesses need more A playersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/4/202328 minutes, 41 seconds
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Reps, Sales, and Pounding the Meat (with Andy Frisella) Pt.1 - Mar. ‘23 | Ep 558

"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:47) - How Alex started his entrepreneurial journey(12:24) - Sales skills learned through experience and on-the-job education(26:42) - Betrayal from close ones can happen with good intentions(42:00) - Pressure and pain can bring out brilliance and lead to success(50:01) - Opposition fuels determination to succeed(53:05) - Risks lead to success; handle betrayal gracefully for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
7/1/202357 minutes
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7 Disciplines I'm Trying To Master | 557

(This episode is a re-run. Original airdate was May 25, 2021)"I'm not good at this yet, and that's okay. I'm going to learn." Today, Alex (@AlexHormozi) talks about the seven disciplines he believes every entrepreneur should master to fill the "hole in their soul". These disciplines include foundational education, physical health, professional skills, emotional management, relational skills, financial literacy, and philosophical values.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:26) - First 3 Disciplines: Foundational, Physical, and Professional(3:26) - Next 3 Disciplines: Emotional, Relational, and Financial(10:47) - Last Discipline that ties up everything: Philosophical(13:26) - Feeling better comes from understanding your purpose and finding meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/29/202314 minutes, 3 seconds
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Listen To This If You're Tired Of Being Broke (My Message to Ivante) | Ep 556

"The best way to stay poor is to listen to poor people about how to get rich." Today, Alex (@AlexHormozi) shares advice for a young man struggling to make ends meet. He emphasizes the importance of cutting costs, increasing income, and learning new skills to become a more valuable asset in the workforce.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(1:23) - Sacrifice short-term for long-term success; cut expenses.(3:33) - Summary: Cut costs, increase income, trade up.(7:46) - Work hard instead of relying on luck.(8:27) - Set a timer, focus on studying for 4 hours.(10:44) - Work harder and longer, exceed expectations.(14:18) - Ask and face rejection, gain confidence.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/27/202316 minutes
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The Point of the Game is to Play (with Chris Williamson) - Pt.2 - Apr. ‘23 | Ep 555

"Have a big tiger behind you and stay on the path." Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss turning philosophical insights into actionable steps toward success. He stresses defining the input-output equation, overcoming mental clutter, taking action, and discusses the relationship between success and happiness, traits of successful people, and the importance of pursuing desires and avoiding fears. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Chris Williamson’s YouTube Channel!Subscribe to Chris’ show Modern Wisdom here -&nbsp;https://spoti.fi/2LSimPnTimestamps:(3:51) - Use your pain as fuel(9:30) - Define your own game(14:10) - The point of the game is to play(25:48) - Directionally correct, not perfect(31:44) - Egos hinder success &amp; limits growth potential(45:23) - AI will drive social mediaFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/24/202354 minutes, 9 seconds
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A Billionaire Taught Me How To Think Like A Billionaire | Ep 554

(This episode is a re-run. Original airdate was September 2, 2021)It’s all about changing the way you think. Today, Alex (@AlexHormozi) shares his thinking frameworks for problem-solving in business. He emphasizes the importance of distinguishing between problems to be solved and dichotomies to be managed, and of thinking in continuums rather than binaries, to achieve more accurate decision-making.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(2:07) - Dichotomy not problem: middle ground between managing/delegating(3:38) - Misprioritize problems, improve consistent business practices(6:07) - Binary oversimplification: reality exists on continuums, not yes/no(9:56) - Dichotomy to be managed vs. problem to be solvedFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/22/202311 minutes, 10 seconds
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All Great Things Take Great Effort | Ep 553

"The amount of work required to build something amazing and huge just takes time." Today, Alex (@AlexHormozi) reflects on his experience at a YouTube meetup and how it reminded him of the importance of putting in great effort to create exceptional work. He shares examples and lessons learned to inspire listeners to rethink their approach to work and strive for excellence.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:47) - Level of detail &amp; the challenge of hard work(7:52) - 3500 hours spent on creating a book(12:12) - Underestimating what can be done in a decade(18:06) - The level of effort in recruiting good employees(21:28) - Being aware of areas for improvement(24:08) - The work is done when it can't be improved further.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/20/202327 minutes, 58 seconds
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The Benefits of Having Nothing to Lose (with Chris Williamson) - Pt.1 - Apr. ‘23 | Ep 552

“If you continue to disprove your imposter syndrome in the real world and it persists, you have to admit to yourself that it's got nothing to do with your capabilities…” Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss various topics including changing your environment to improve your life, the importance of gamifying content creation, and the benefits of eliminating downside to increase action. They also touch on the concept of shame existing in the shadows and how confronting specific fears and limiting beliefs can lead to personal growth. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Chris Williamson’s YouTube Channel!Subscribe to Chris’ show Modern Wisdom here -&nbsp;https://spoti.fi/2LSimPnTimestamps:(1:46) - Nimble people see disadvantages as nothing to lose.(7:53) - Consistency is key; don't focus on the endgame.(18:24) - Identify why you don't like something and make changes.(26:14) - Celebrate small wins to build the evidence of success.(37:47) - Embrace the difficulties to feel better.(44:28) - Stop ignoring the truth; criticism can be valuable.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/17/202349 minutes, 20 seconds
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Reset The Bar | Ep 551

(This episode is a re-run. Original airdate was October 21, 2021)Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:58) - Realizing the importance of soft skills(6:01) - The difference between winning and losing teams(8:38) - Focus on the basics for success(9:33) - Intolerance of mediocrity for excellence(10:17) - Looking for soft skills and character traitsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/15/202310 minutes, 42 seconds
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The Surprising Productivity Hacks You Have To Try | Ep 550

"It's much easier to change your conditions than it is to change yourself." Today, Alex (@AlexHormozi) shares his personal productivity hacks that helped him go from zero to a hundred million in net worth at age 31, emphasizing the importance of reducing decision-making fatigue and increasing leverage to maximize output. His tips include optimizing sleep, minimizing distractions, and cycling stimulants.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(4:02) - Optimize sleep environment for productivity.(6:20) - Optimize decision-making processes.(9:37) - Change your environment, not yourself.(13:37) - Reduce decision-making time.(20:14) - Find clothes that fit you. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/13/202321 minutes, 13 seconds
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Life, Death, and the Game of Business (on Diary Of A CEO) Pt.2 - Apr. ‘23 | Ep 549

"We're unhappy when our expectations of how we think life is supposed to be going are unmet." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to discuss the pressure of external expectations set by social media and society on how life is supposed to be. He emphasizes the importance of shifting expectations and doing what makes oneself happy and talks about his perspective on work-life balance and the skill of making offers. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Diary Of A CEO's YouTube Channel!Timestamps:(9:18) - Shifting life expectations(15:23) - Caring what others think(27:12) - The psychology of clicks(38:10) - The cost of ignorance(46:50) - Maximizing leverage and capital(49:42) - Reflecting on cherished failuresFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/10/202355 minutes, 3 seconds
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Finding Constrictions In Your Business Will Lead To Growth | Ep 548

(This episode is a re-run. Original airdate was November 23, 2021)Make the most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Watch the YouTube video here!Timestamps:(2:36) - Entrepreneurs add potential to business, not solve constraints.(5:13) - HR tasks too time-consuming, system flawed.(6:18) - Use Quad Marketing Calendar to get new talents efficiently.(7:47) - Ascend and resell customers, manage employees.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/8/20238 minutes, 49 seconds
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The Buy Box: What We Look for in Companies to Invest In | Ep 547

"The bigger the investment, the more the leadership team matters.” Today, Alex (@AlexHormozi) talks about the criteria they look for investing in companies, including the importance of cash flow-positive and profitable businesses that are founder-led and have exceptional products or marketing. He also emphasizes the value of finding a niche that's easy to win in and having a compounding vehicle within the business.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(4:16) - Founders lead cash-flow growth(5:20) - The things that make a company attractive to us(8:43) - Compounding loyalty &amp; finding vehicles(11:15) - Recurring revenue &amp; founder fit(14:02) - What is your Buy Box?(17:19) - Word of mouth boosts profitsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/6/202318 minutes, 23 seconds
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Turning Setbacks into Success (on Diary Of A CEO) Pt.1 - Apr. ‘23

"Our goal is always to hopefully provide more value to a company before they've ever spoken to us." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to share his personal story of growing up with immigrant parents and feeling the pressure to fulfill his father's dreams. He discusses his journey of leaving a successful job and starting his own business, how meeting his wife changed his life, and provides insights into entrepreneurship, personal growth, and the importance of believing in oneself. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Diary Of A CEO's YouTube Channel!Timestamps:(3:05) - Leaving job to start a business, fulfilling father's expectations(8:20) - Breaking free from family expectations, finding support(26:59) - Making $60,000 in one day, changing the business trajectory(30:42) - Starting multiple companies, asking "why" in entrepreneurship(46:50) - Turning negative emotions into motivation, the importance of input-output(54:34) - Accepting current reality, finding joy in workFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/3/202356 minutes, 34 seconds
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Eye of the Tiger | Ep 545

(This episode is a re-run. Original airdate was November 30, 2021)What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:17) - Internal motivation: dark origins, question true desires.(4:38) - Addressing holes for success.(7:00) - Managing headspace and prioritizing tactics.(9:31) - Fear in motivation: insecurity drives, find correct source.(10:27) - Making money when needed: understand why, unlock potential.(12:34) - Building a business bigger than yourselfFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
6/1/202313 minutes, 31 seconds
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Why 85-Year-Old You Doesn't Care About Sh*t | Ep 544

"I think having an accurate representation of where you’re standing is not bad." Today, Alex (@AlexHormozi) shares the importance of acquiring skills and building confidence through repeated exposure to certain situations. He also talks about valuing one's own opinion over the opinions of others and thinking about the long-term perspective in decision-making.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:08) - Best way to have status is to be confident(3:23) - Give yourself irrefutable proof to combat negative self-talk(5:29) - Transfer domain-specific confidence to multiple situations step by step(8:38) - Always level up from past achievements(10:39) - Deflect judgments, value your own opinion over others'(13:00) - My 85-year-old self doesn't care about a lot of things.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/30/202313 minutes, 52 seconds
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Balancing Work and Public Life as a CEO (on Don’t Be Sour) Pt. 2 - Feb. ‘23 | Ep 543

"I would just say that if what you're currently doing is not working, consider an alternative." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about the balance between running multiple companies and being a public figure. He also discusses the importance of finding a partner who shares your business mindset and how he prioritizes creating content. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Don't Be Sour's YouTube Channel!Timestamps:(6:23) - Partner Compatibility: Goals, Pitfalls(13:55) - Smart Finances, AI in Life/Business(24:11) - Implications of AI, Task Delegation(35:24) - Journey to Success, Mundane Middle(41:39) - Powerlifting, Insulin Theory, Muscle Mass(48:30) - Potential for Superhuman Abilities, NeuralinkFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/27/202347 minutes, 18 seconds
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F*ck End of the Week | Ep 542

(This episode is a re-run. Original airdate was December 23, 2021)It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(1:23) - Shorten the gap between thoughts and reality for success(3:56) - Set the tone for the team to finish tasks by the end of the day(8:35) - Applying pressure to achieve business goals(9:34) - Start with “end of day”, not “end of week”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/25/202310 minutes, 45 seconds
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The Value of Experience in Entrepreneurship | Ep 541

“Figure out the person you can provide the absolute most value to.” Today, Alex (@AlexHormozi) shares with us the seven things that entrepreneurs can sell, both in physical and digital formats. He also shares his framework for choosing a product or service to sell, as well as his approach to scaling and making it profitable.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:13) - Types of services and products in physical and digital worlds(4:41) - Choosing which one to sell(7:45) - Transferable skills and experiences for career development(12:36) - The Delivery Cube Framework(15:52) - Maximizing value in product salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/23/202317 minutes, 47 seconds
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Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540

"Strategic buyers tend to buy businesses for more than financial buyers do." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about his background in building and investing in businesses, the importance of understanding a company's value, the risks associated with investing in a brand, and the variables that go into valuing a business. He also emphasizes the need for multiple sources of acquisition and unique mechanisms to give competitive advantages. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Don't Be Sour's YouTube Channel!Timestamps:(6:07) - Acquisition.com and minority investments(17:36) - Raising money in business(24:10) - Acquisition and building a personal brand(30:24) - Content creation and online fame(39:13) - The issues with alternative education(45:03) - The value of accountability in businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/20/202346 minutes, 12 seconds
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Don't Keep Starting From Scratch | Ep 539

(This episode is a re-run. Original airdate was September 7, 2021)Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:09) - Rethink growth as developing character traits to persist.(4:32) - Match market, create new ends, and understand constraints.(8:57) - Adding constraints makes goals more interesting, learn to sacrifice.(10:45) - Saw success when learned to sacrifice.(12:25) - Learn to sacrifice first to learn how not to later.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/18/202314 minutes, 22 seconds
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The Only Meals You Need to Change Your Life | Ep 538

A diet should be sustainable and easy for you to follow. Today, Alex (@AlexHormozi) shares his personal experience and a five-step process for maintaining a lean physique without feeling like he is dieting. He emphasizes the importance of finding a sustainable eating plan that works for the individual in the long term.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(2:35) - Figure out your goal: gain or lose weight.(7:00) - Change 5-10 meals to change your appearance.(10:07) - Follow a 5-step process for your meals.(12:47) - Try something new if your current plan isn't working.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/16/202313 minutes, 31 seconds
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Why Selling Wasn't Always Second Nature (with Ali Abdaal) Pt.2 - Oct, ‘22 | Ep 537

"Find out what the price is and just be willing to pay that price.” Today, join Alex (@AlexHormozi) as he guests on Ali Abdaal’s show to talk about his experience of starting a gym, learning how to sell, and explains how he developed his selling skills through trial and error, as well as investing in a one-on-one course to learn how to run Facebook ads. He also discusses his decision to quit his job and pursue entrepreneurship, despite familial and societal pressure to pursue a more traditional career path. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ali Abdaal’s YouTube Channel!Timestamps:(1:39) - Using Sales to Fund a Gym Startup(6:58) - Value of Investing in Sales Training &amp; Ads(16:58) - Exploring Benefits of Running a Multi-Million Dollar Gym(23:32) - Balance Between Financial Freedom and Personal Fulfillment(31:13) - Discussion on Content Production Costs and Subscriber Revenue(38:32) - The Price of Achieving a Six Pack: Motivation, AccountabilityFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/13/202343 minutes, 49 seconds
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My Process For Making Huge Decisions | Ep 536

(This episode is a re-run. Original airdate was December 9, 2021)Mistakes love rushed decisions.&nbsp;Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:23) - Brain chemistry affects decisions; we are emotional decision-makers.(4:33) - Fight confirmation and conviction biases.(6:34) - Rest and eat before making decisions.(8:12) - Get space from day-to-day activities.(9:12) - Make rational decisions by not caring about the outcome.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/11/202311 minutes, 13 seconds
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Why Not All Friends Want the Best for You | Ep 535

"People don't actually want the best for you. They want the version of you that best serves them." Today, Alex (@AlexHormozi) shares with us the challenges of pursuing one's dreams and goals while dealing with unsupportive friends. He shares his views on friendship and how it's important to surround oneself with people who believe in one's future self and that not all friends want the best for you.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:13) - Friendship is not a binary term(6:09) - People project their idea of friendship onto us(8:19) - 2 perspectives on burning bridges(11:39) - Prioritize treating the other person as human(14:23) - Learn to enjoy being alone and add value to others(17:49) - Friends don't need to pursue greatness, but help you pursue it.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/9/202320 minutes, 37 seconds
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The Importance of Mindset and Dedication in Entrepreneurship (with Ali Abdaal) Pt.1 - Oct. ‘22 | Ep 534

"Everyone knows something.” Today, join Alex (@AlexHormozi) as he guests on Deep Dive with Ali Abdaal to talk about various topics related to entrepreneurship and making money, including pricing strategies, achieving multiple millions, and transitioning from a low-income job to a six-figure income. He also offers advice on how to achieve financial success and stresses the importance of having the right mindset and dedication. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ali Abdaal’s YouTube Channel!Timestamps:(1:39) - Pricing strategies and achieving millions(8:41) - Transitioning from employee to entrepreneur(16:16) - Trading time for money to learn &amp; pay down ignorance debt(29:59) - Benefits of learning vs. earning(36:31) - Increasing income through skill developmentFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/6/202338 minutes, 33 seconds
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Volatility vs. Risk | Ep 533

(This episode is a re-run. Original airdate was May 18, 2021)“Wealth is not a number, it’s a ratio.” Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than what people think ultra-wealthy is all about.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:16) - Don’t listen to people poorer than you &amp; volatility vs. risk(5:31) - have a strong income-to-expense ratio.(7:47) - Pay off high-interest cards, dollar cost averaging, and acquisition channel(12:42) - Track, don’t slack. Look at your bank account every day.(14:53) - Recap of action planFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/4/202317 minutes, 47 seconds
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Your Market is Not Capped | Ep 532

"Your market isn't capped. Your mindset is capped." Today, Alex (@AlexHormozi) talks about how entrepreneurs often think their market is saturated when in reality their mindset is the limiting factor. He provides a framework for expanding into new markets, and emphasizes the importance of taking the time to build a successful business.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:28) - starting a new business is not the answer(2:50) - Look at the platforms &amp; methods. What haven’t you done yet?(5:35) - 5 directions under the pyramid of markets(11:58) - Your market is not saturated(12:57) - Takes time to build big sh*t, have an entrepreneur checklist(15:21) - Provide most value by absolute metrics in terms of dollarsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
5/2/202318 minutes, 34 seconds
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From Vision to Reality: Building a Successful Business (with Ryan Pineda) Pt.2 - June ‘22 | Ep 531

"I think the relationships and the feeling you give those people is longer lasting than the education." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to discuss the success of their e-learning business and the importance of providing a great user experience. They also touch on their personal relationship and share insights on navigating the current economy. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ryan Pineda’s YouTube Channel!Timestamps:(2:08) - Personalized experience enhances the value of the program(5:31) - Writing process for $100M Offers(9:11) - Building communities &amp; working together with Leila(14:30) - Navigating economy, looking at leads traffic(21:30) - Being the face of business, recruiting top talentFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/29/202328 minutes, 49 seconds
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The Offer Is King | Ep 530

(This episode is a re-run. Original airdate was March 6, 2020)Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:03) - The core offer should be exceptional and grow the business.(2:50) - 3 Components of a good offer(4:26) - 1st-3rd Free Offers: bribe, limited, and trial with penalty(8:10) - 4th-7th Free Offers: with deposit, “forever”, giveaway, &amp; with commitment(12:23) - Continue to sell people even if not closing the deal.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/27/202314 minutes, 18 seconds
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Rejecting Expectations, Labels, and Trauma (on Iced Coffee Hour) | Ep 529

"Desire is a contract we make with ourselves to be unhappy until we get what we want." Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to talk about rejecting societal expectations, labels, and trauma. He also explores the concept of desire as a contract that leads to unhappiness until fulfilled and the importance of creating meaning in one's life without casting expectations, and touches on the role of language in shaping beliefs and the benefits of monitoring and controlling what we deem meaningful.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Watch the full interview on Iced Coffee Hour’s YouTube Channel! Timestamps:(0:44) - Desire is a contract for unhappiness until we get it(5:43) - Language matters, how we say things is how we think(9:49) - Nihilism, emotions, and cultural traumas(14:39) - Control your responses, control your stimuli.(17:40) - False binary of belief, it's about how hard you believe(20:53) - We're given a token to enter the casino of lifeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/25/202323 minutes, 57 seconds
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The Secrets to Scaling Internet-Based Businesses (with Ryan Pineda) Pt.1 - June ‘22 | Ep 528

"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ryan Pineda’s YouTube Channel!Timestamps:(0:45) - What Acquisition does &amp; bottlenecks for growth(4:27) - Needs for hiring &amp; evaluating portfolio companies(15:36) - Thoughts on selling Acquisition &amp; going public(18:53) - Full-force on social media &amp; content creation time(25:10) - Advice for founders to improve business growth(27:07) - How to prevent churn in e-learning mastermindsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/22/202328 minutes, 49 seconds
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You Will Stay Poor If You Don't Understand These Equations (#ThrowbackThursday) | Ep 527

It’s all about understanding the formulas. Today, Alex (@AlexHormozi) talks about the importance of understanding the two fundamental equations of business to make informed decisions. He also emphasizes the need to know the number of new sales per month and lifetime gross profit per customer.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:22) - Fundamental equation: number of new sales or sales velocity(2:55) - How to calculate lifetime gross profit per customer(7:30) - Equilibrium point is where we level out(9:25) - Cost to acquire a customer(10:27) - 3:1 LTV to cap ratio or greater is necessary for growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/20/202313 minutes, 22 seconds
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From Side Hustle To Main Hustle | Ep 526

“Be willing to do the basics.” Today, Alex (@AlexHormozi) discusses the process of transitioning from a side hustle to a main hustle. He also provides advice on when to quit your job, how to secure your family financially, and how to sustain a reliable income from your side hustle before making the jump.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:10) - Side Hustle definition &amp; knowing your season(3:15) - 3 steps: secure family, match income, make sure it’s reliable(5:38) - Pick high likelihood side hustle with experience(7:06) - Start with stepping stones to higher leverage opportunities(9:17) - Cut overhead to invest more time in your main hustle(11:00) - How Alex jumped to his main hustleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/18/202312 minutes, 47 seconds
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The Power of Time Horizon: How to Master Your Money (with Lewis Howes) Pt.2 - June ‘22 | Ep 525

"Extending the time horizon, I think only happens if you do shift the intention through which you're building it or you're just unbelievably self-disciplined." Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of shifting from a scarcity mindset to one of growth and service. He also emphasizes the role of time horizon in achieving success and building wealth as well as shares his unique perspective on marriage, highlighting the importance of shared values, mission, and lifestyle in creating a lasting and fulfilling relationship. This is part 2 of the interview.Check out the episode on Lewis Howes’ YouTube Channel!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:26) - Shift intention from scarcity to growth &amp; measuring in time horizon(7:45) - Alex’s admiration for Leila; loyalty and respect in marriage(30:55) - Break down how to sell or enroll in a service(49:59) - Learn from bad experiences, only let them burn you once(55:35) - Three skills to reach your 1st million(1:05:07) - Three lessons or truths to share from lifeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/15/20231 hour, 6 minutes, 39 seconds
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When Is It Time To Actively Invest? (#ThrowbackThursday) | Ep 524

It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:02) Think through opportunity costs(4:51) Save 6mo-2yrs living expenses, take loan against assets(5:37) Invest time in growing income(8:17) Invest in gaining skills, find ways to generate revenueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/13/202311 minutes, 39 seconds
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How To Make a Legit Business in Education | Ep 523

Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(4:06) - Pillar #1 &amp; 2: Harvard rejects people &amp; has no income expectations.(8:34) - Pillar #3: Give tons of free content away(16:03) - Harvard invests in positioning themselves as number one.(19:28) - Collect data to make substantiated claims.(21:06) - Legitimate businesses consistently over-deliver and exceed expectations.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/11/202325 minutes, 23 seconds
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Obsessing Over Product: The Key to Going from Good to Great (with Lewis Howes) Pt.1 - June ‘22 | Ep 522

The difference between good and great is 10 times the effort. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of obsessing over product quality instead of just focusing on promotion. He also touches on the value equation, the root of his ambitions, and more. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Lewis Howes’ YouTube Channel!Timestamps: (2:37) - Understanding money &amp; improving product(13:31) - Increasing rates, beating down ego &amp; dad(33:26) - Winning the financial game(40:54) - Money, power, and glory(56:24) - Billionaire wealth distribution(59:59) - Appreciating work from abundanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/8/20231 hour, 3 minutes, 48 seconds
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The 4 Highest Value Skills That Exist On Earth (#ThrowbackThursday) | Ep 521

The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the four scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:49) - #1: Raise and multiply money. #2: Capture and multiply attention.(3:53) - #3: Return time to others. Make systems efficient.(5:50) - #4: Influence behavior at mass scale. No cost.(7:47) - Four skills are corollary to four types of leverage.(9:34) - Skills compound in long term with exponential growth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/6/202311 minutes, 27 seconds
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Uncovering Hidden Constraints in Your Business | Ep 520

"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:11) Theory of constraints: focus on the constraint for outsized returns.(5:20) Appointment-setting business: niche down or partner with bigger business.(8:51) HVAC business: learn HVAC, partner, or buy and juice up.(12:55) Size of the slice of the pie matters.(15:12) Influencer business: build sales, product, and customer success departments.(22:12) Framework: identify the problem to solve.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/4/202329 minutes, 5 seconds
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The Data-Driven Entrepreneur: Mastering Customer Success (with Dan Henry) Pt.2 - June ‘22 | Ep 519

It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:58) - Word of mouth &amp; Linear tactics: referrals, shilling.(7:15) - Drive results, emotional wins for quadratic returns.(12:45) - Market customer results, not face.(16:58) - Database marketing builds equity and substantiates claims.(19:06) - Qualities of an entrepreneur Alex looks for &amp; avoids(28:19) - The parallel between branding &amp; finding a mateFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
4/1/202336 minutes, 17 seconds
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Why Creating Another Business Isn't The Answer (#ThrowbackThursday) | Ep 518

Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(1:22) - Neighbor creating same business again: used existing skills &amp; knowledge(3:25) - Good strategy is knowing what to say “no” to(5:00) - Can't be CEO of two businesses(7:59) - Learning from 10+ years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/30/202313 minutes, 31 seconds
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3 Paths of an Entrepreneur | Ep 517

Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:43) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid(3:05) - Artist: doing what you love, not necessarily scaling(4:31) - Hybrid: combine artist and entrepreneur paths, build around passion(6:43) - Entrepreneur: business itself is art, build multiple enterprises(8:10) - Which of the 3 paths are you? (Note: it's okay if it changes)(10:07) - Most valuable skill: product development, then marketing and salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/28/202312 minutes, 40 seconds
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Maximizing Effort: The Leverage You've Been Missing (with Dan Henry) Pt.1 - June ‘22 | Ep 516

“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:20) Focus effort on the right things, not just effort itself(9:16) Entrepreneurs focus on the wrong things, like aesthetics over content(13:43) Two things entrepreneurs need to do more(18:28) Different archetypes of entrepreneurs: product-driven vs. promotion-driven(27:41) Ignorance is the biggest threat to entrepreneurs' successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/25/202333 minutes, 55 seconds
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Fixing The Character Deficiencies In Your Life (#ThrowbackThursday) | Ep 515

Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:42) - Stop overthinking to stop addiction; own your power.(6:06) - Eliminate meaning behind shame; shed light and empower self.(9:03) - Make problem meaningless to conquer repetitive cycle.(12:04) - Combat shame by facing perceived thoughts and making them powerless.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/23/202318 minutes, 48 seconds
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How to Start a Business | Ep 514

“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:34) - How to start a business &amp; 6 types of products to sell(3:24) - Identify what to sell &amp; solve other’s problems(7:54) - The problem is you’re afraid to start a business(9:15) Change behavior to learn and become smarter&nbsp;(11:38) - Decide if you focus on the technical or business aspect.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/21/202313 minutes, 6 seconds
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The Question Is, "Why Aren't You Doing It?" (on The Iced Coffee Hour) Pt.2 - March ‘22 | Ep 513

“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on The Iced Coffee Hour’s YouTube Channel!Timestamps: (0:29) - Switching beliefs in religion and defining nihilism(7:35) - Finding your heroes, biggest insecurities, &amp; seeking validation(17:45) - How weight loss advice can apply to other areas in life(32:05) - You will go through the new discomfort to get out of the current pain(37:32) - Our identity is based on what we do repeatedly(46:13) - Just because you’re hungry doesn’t mean you need to eatFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/18/202350 minutes, 41 seconds
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4 Strategies That Help Me Not Want To Quit (#ThrowbackThursday) | Ep 512

Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:21) - Decenticize the way you feel about a bad situation(4:03) - Prepare your mental state by expecting the worst scenario possible(7:12) - Place yourself in a different perspective(8:33) - At the end of the day, a lot of the things we do lose their meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/16/202314 minutes, 27 seconds
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The 20's Roadmap to Success | Ep 511

The broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:11) - The decisions you make in your 20s have a significant impact&nbsp;(1:48) - The success sequence for avoiding poverty(3:13) - Gain as many general skills as possible in your early years(8:23) - Repetition is key in the early stages of your career(11:12) - Look for opportunities to chunk up and get leverageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/14/202316 minutes, 46 seconds
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Restructuring Education & Teaching Practical Life Skills (on The Iced Coffee Hour) Pt.1 - March ‘22 | Ep 510

Education is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:07) - The current education system needs to teach people how to think more(9:53) - Practical life skills should also be taught in school(14:55) - Not focusing on news and reducing stress(27:19) - Time management &amp; mentally switching off from work mode(34:38) - Alex on getting rid of all his money &amp; thoughts on having kids(43:44) - Why helping others holds the most weight in making decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/11/202345 minutes, 27 seconds
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The 3 Evil "E's" Entrepreneurs Make (#ThrowbackThursday) | Ep 509

Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and advises on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:27) - The 1st evil “E” of entrepreneurship is Expectations(3:26) - The 2nd evil “E” is Emotions&nbsp;(8:39) - The 3rd evil “E” is Expenses&nbsp;(12:30) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/9/202314 minutes, 34 seconds
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The Principles of Persuasion | Ep 508

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:33) - Reciprocity: Give what you want to receive(6:14) - Consistency: We judge people based on their actions(10:50) - Social proof: looking at others on how to behave or what to believe.(14:08) - Rapport: people like people who like them(17:31) Authority: can be a powerful tool in persuasion(20:31) - Urgency &amp; Scarcity: people value what is scarceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/7/202324 minutes, 55 seconds
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Switching Mindsets, Investing, & More (on Anik Singal) Pt. 2 - Sept. '22 | Ep 507

“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(0:16) - The front &amp; back end of Gym Launch, &amp; Alex’s next book: Hundred Dollar Leads(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic(13:16) - Alex shares with us his favorite social platform &amp; what he thinks of the others(18:50) - If Alex could go back in time &amp; give younger Alex advice what would it be?(20:49) - Sectors Alex would like to acquire or be a part of in the future Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/4/202322 minutes, 50 seconds
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Branding vs Direct Response (#ThrowbackThursday) | Ep 506

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:48) - Main difference between Branding vs Direct Response&nbsp;(3:30) - branding can be a potential opportunity for maximizing value.(6:27) - It’s very rare to find a “Direct Response” company these days(9:41) - Give people the words that describe your brand instead of redefining it yourself(13:52) - There aren’t enough older people to pass on their advice(15:57) - Goodwill compounds faster than revenueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
3/2/202318 minutes, 44 seconds
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4 Traits of an Entrepreneur | Ep 505

“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:49) - 1st Trait: Surround yourself with people wealthier than you(4:03) - 2nd Trait: Pay to learn and develop your skills(6:45) - 3rd Trait: Get people to do other tasks for you(9:12) - 4th Trait: Be in an environment where you can prove your skill(11:24) - Assess which trait you’re lacking in &amp; work on it(12:20) - Ignorance &amp; 2 ways to figure out what’s possibleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/28/202315 minutes, 3 seconds
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Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504

“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(1:01) - Alex shares his big plans and goals for Acquisition.com(7:07) - On building simple, traditional information businesses that provide value &amp; best outcomes(9:26) - The goal of Acquisition’s portfolio companies &amp; advice on making a company investible(16:03) - How can we make our product offerings more valuable for customers?(18:30) - On creating a licensable model for local businesses to use our system(20:31) - Key product offerings and revenue sources for Gym Launch when it was soldFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/25/202322 minutes, 17 seconds
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Why You Should Stay Poor to Succeed (#ThrowbackThursday) | Ep 503

Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:58) - What is “Inversion Thinking” anyway?(1:53) - Ways #1-9 - Start tomorrow, blame your circumstances…(5:47) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich…(13:19) - Ways #19-28 - Repeat your mistakes, assume you are always right…(22:02) - The power of inversion thinking when it comes to taking advice from poor peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/23/202324 minutes, 28 seconds
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How to Network with Billionaires | Ep 502

It’s all about stacking goodwill. Today, Alex (@AlexHormozi) answers the question “how do I get connected with people who are far ahead of me?” and shares with us the exact thing he did to gain the trust of these people and improve his networking skills.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:56) - Ignorance is the highest cost in your success(3:07) - Providing value is how you connect with people above you(5:09) - There are two options when it comes to networking with successful people&nbsp;(10:14) - Do the work first. Trade skills for more skills.(11:54) - Rules to remember when providing value or favors(13:16) - People who give move faster in life than takersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/21/202317 minutes, 5 seconds
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Ignorance, Difficulty in Scaling, and Finding Talent (on BiggerPockets) Pt. 2 - Aug '22 | Ep 501

The biggest threat you have to your business is ignorance. Today, join Alex (@AlexHormozi) as he guests on BiggerPockets to talk about the difficult stage when it comes to scaling, bringing more value and money, and finding the right talent for your team. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.&nbsp;Check out the episode on BiggerPockets’ YouTube Channel!Timestamps:(0:21) - Finding the right talent for your team(5:18) - Difficulty in reaching millions &amp; the toughest stage in scaling(13:42) - Advice on bringing more value to your employer &amp; making more money(19:14) - The hardest part in the beginning of entrepreneurship is ignorance(27:03) - How does the money come in the door? Where do you start?(30:32) - Alex answers some quick-fire questions &amp; shares his opinion on TikTokFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;
2/18/202337 minutes, 41 seconds
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How I Made My First Million (#ThrowbackThursday) | Ep 500

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:52) - Starting with a clean slate after going downhill&nbsp;(7:33) - No matter what life hits you with, always move forward(17:00) - Things were starting to get worse(20:36) - Switching gears &amp; the birth of Gym Launch(24:30) - The foundation of your business mattersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/16/202332 minutes, 2 seconds
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When I Built 4 Businesses in a Row | Ep 499

“You need someone who has skin in the game.” Today, Alex (@AlexHormozi) shares with us the frameworks and lessons he learned from the many mistakes that led to those four businesses in a row so that you can use them too to grow your business!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:25) - My 1st business, Gym Launch, &amp; the lessons I've learned&nbsp;(18:31) - Creating my 2nd business: Prestige Labs &amp; why I regretted it(27:56) - Diving into software as my 3rd business after Prestige Labs(35:48) - My 4th &amp; current business (aka that I’ll do for the rest of my life): Acquisiton.com&nbsp;(40:56) - Get the right person in the right seat doing the right playbook on the first shotFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/14/202342 minutes, 37 seconds
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It’s All About the “Not Being Cute” Approach (on BiggerPockets) Pt. 1 - Aug '22 | Ep 498

“The ability to work itself is trainable…” Today, join Alex (@AlexHormozi) as he guests on BiggerPockets and talks about ways to earn six figures, identifying your customer profile, his thoughts on online millionaire gurus, the skill of hiring, the “don’t be cute” approach, and more. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on BiggerPockets’ YouTube Channel Timestamps:(0:37) - Quick background on Alex &amp; getting to know facts about him(8:50) - Alex’s thoughts on online millionaire gurus &amp; the “don’t be cute” approach(15:03) - Ways to get to six figures &amp; identifying your customer profile(26:33) - Finding like-minded people in his entrepreneurial journey(29:56) - Scaling up your business &amp; learning the basics&nbsp;(32:11) - The skill of hiring well and its problemFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/11/202336 minutes, 8 seconds
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My Journey from a DUI to $3M (#ThrowbackThursday) | Ep 497

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI &amp; no money to his name to having $3 Million in profit and not knowing what to do with it.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:21) - What my life looked like prior leading to my DUI(7:20) - It's about not being afraid to take certain decisions(9:24) - 2 takeaways: Most people don’t regret doing things &amp; you have to be confident with the decisions you make(10:54) - Going all-in with Gym Launch and the decisions that were left to move forwardFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/9/202313 minutes, 47 seconds
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Conversations That Changed My Life | Ep 496

When things in life start to seem easier, that’s when you should be going harder. Today, Alex (@AlexHormozi) shares with us the 20 conversations that were pivotal in shaping the entrepreneur he is today and breaks down each vital lesson he learned from these conversations. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:25) - Conversation #1-4: Character, opportunity, offers, and timing(6:36) - Conversation #5-8: Level of effort, perspective, giving too much, and fat pitches(13:25) - Conversation #9-12:Repetiton, learning budget, mutual agreement, and bigger total addressable market(19:57) -&nbsp; Conversation #13-16: It’s not about you, personal branding, fame has pros &amp; cons, and doing more(27:25) - Conversation #17-20: investing, leveraging your product, and 2 lessons from Warren BuffetFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/7/202333 minutes, 56 seconds
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How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495

“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:50) - What is a deep belief you had that you no longer believe in?&nbsp;(8:57) - The criteria Alex uses when he hires people&nbsp;(16:24) - How do you create a competitive advantage?&nbsp;(25:49) - Is there a fast route to financial freedom?(35:49) - Definition of a brand &amp; how do you build one?(38:34) - Final parting words of advice from Alex &amp; about his booksFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/4/202343 minutes, 10 seconds
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How to Sell a Business (#ThrowbackThursday) | Ep 494

Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:13) - My process of selling businesses(4:28) - Phase 1: Prerequisites(12:01) - Phase 2: Find a banker or broker(20:09) - Let’s start the processFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
2/2/202341 minutes, 18 seconds
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7 Million Dollar Lessons | Ep 493

“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:45) - Lesson #1 - How to deal with angry customers(5:01) - Lesson #2 - Creating new products(7:01) - Lesson #3 - Getting people to say yes by saying no(8:33) - Lesson #4 &amp; 5 - Sawdusting and providing benefits to the customer(12:21) - Lesson #6 - Double the amount of products people would buy(14:02) - Creating continuity for your product &amp; become top of mindFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/31/202316 minutes, 10 seconds
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The Obstacles to My Success (on Behind the Brand with Bryan Elliot) Pt. 1 - March '22 | Ep 492

“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:40) Alex’s early beginnings in business &amp; trying to live up to expectations(10:07) - Fear as a driver to hustle and the use inversion thinking(17:30) - Finding interests in business and fitness&nbsp;(together)(21:11) - The hardships Alex had to face and learning them the hard way&nbsp;(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success&nbsp;(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/28/202345 minutes, 14 seconds
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Why 20 Year Olds Stay Poor | Ep 491

If you’re young and think you know everything? Reality check: you don’t. Today, Alex (@AlexHormozi) talks about why there are so many 20-Year-Olds who aren’t earning as much money as they think they deserve, why they should focus on learning &amp; skill stacking, and why hustling and actually loving the game will benefit them as they grow older.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:58) - The longer you delay your earning cycle, you compound your learnings(7:46) - Start from the bottom, don’t fast-track your way to make money(9:16) - Keep hustling, keep learning. You’re not as good as you think you are(12:12) - If you love the game, you don’t care about the short-term earning(17:43) - 2 steps to&nbsp; stop yourself from falling into this trap of “earning fast”(19:03) - Understand what season you’re in &amp; focus on compounding your skills Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/26/202324 minutes, 32 seconds
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Billionaire Recession Advice: Sell to the Rich | Ep 490

“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize &amp; the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:22) - 5 things you should know about raising prices from a customer’s perspective&nbsp;(8:21) - 5 significant things that will change once you raise your prices&nbsp;(16:27) - Solving rich people's problems &amp; using the value equation(22:54) - Rich people will always look for the “best", not “best value”(31:21) - When you sell to rich people, you get to charge rich people prices(35:41) - A lot of people’s prices are a reflection of their value of themselves.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/24/202338 minutes, 39 seconds
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Fear of Being Poor, Validation, and Wealth (w/ Lewis Howes) Pt. 2 - Oct. '22 | Ep 489

“Many of the people that I know who have tremendous amounts of money, have huge fears around being poor.” Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about what winning looks like from his perspective, how he views his self-worth then and now, and the steps he’d take if he were forced to be a billionaire ASAP. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:28) - What would Alex do if he were forced to be a billionaire?(11:11) - Holding back and Alex’s view on his self-worth(17:50) - What does winning look like for Alex?(24:06) -&nbsp; Will getting wealthier become easier or harder?(32:34) - Alex’s “big exit” and what he expected to happen after(39:02) - When people come from a place of that intention of service Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/21/202343 minutes, 58 seconds
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The Future of Artificial Intelligence | Ep 488

Change is coming and we should embrace it. Today, Alex (@AlexHormozi) is diving deep into his thoughts about A.I (artificial intelligence) and talks about how this advancement can improve our lives in business, the economy, our day-to-day activities, and why we shouldn’t fear this new technology and its capabilities. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:27) - Understanding A.I &amp; its implications with the nature of work itself(8:21) - How A.I will change the way businesses &amp; the economy operate(20:05) - A.I and the day-to-day tasks in business(28:09) - The relationship between A.I &amp; Romance(30:36) - A.I and how it actually extends to interplanetary(34:21) - Adopt the mentality that A.I is here to supercharge me, not replace meFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/19/202340 minutes, 51 seconds
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24 Rules in Investing | Ep 487

The moment you feel unsure, don’t do it. Today, Alex (@AlexHormozi) shares with us the 24 rules of investing he has come up with in order to help you make easier &amp; better decisions, and use any of these principles as a guide whenever you need to make choices.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:42) - Investment Rules #1-6(4:48) - Investment Rules #7-12(10:17) - Investment Rules #13-18(16:41) - Investment Rules #19-24Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/17/202321 minutes, 36 seconds
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Breaking The Poor Mindset (w/ Lewis Howes) Pt. 1 - Oct. '22 | Ep 486

The biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about why it’s becoming harder for people that haven’t made money, the skills and habits of wealthy people, and why having a poor mindset can ultimately lead to your downfall. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:45) -The poor mindset &amp; finding the right mentors(12:57) - The skills and habits of wealthy people&nbsp;(25:44) - Why is it so hard for people that haven't made money?(38:03) - Protecting your ego vs. helping others accelerate faster than you(41:00) - What does Alex’s vision look like now?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/14/202345 minutes, 28 seconds
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14 Money Mistakes | Ep 485

Less flexing, more hustling. Today, Alex (@AlexHormozi) shares with us the 14 mistakes that most people in their twenties and how these mistakes have long-term effects. He dives into each mistake and how you can avoid them as soon as possible.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:17) - Money Mistakes #1-5(6:53) - Money Mistakes #6-10(16:15) - Money Mistakes #11-14Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/12/202320 minutes, 33 seconds
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5 Ways to Scale Your Business | Ep 484

“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros &amp; cons of each way to scale. So, which way to scale suits you?Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:33) - 1st way to scale is going up-market(4:41) - 2nd way to scale is going down-market(6:38) - 3rd way to scale is going adjacent-market(8:56) - 4th way to scale is going broader(12:12) - 5th way to scale is to go narrower Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/10/202317 minutes, 43 seconds
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Honoring The Game (w/ Tom Bilyeu) Pt. 2 - Sept. '22 | Ep 483

How do you win at business? You win by not stopping. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about our self-limiting beliefs in life, working in order to “honor the game”, and the frames of reference you live by. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(1:43) - What do I believe to be true that is not?(14:54) - Why you should be “honoring the game”(25:43) - How does Alex see himself now in his journey?(33:25) - Your frames of reference in life are everything(41:22) - Do not cast power to your excuses, own your circumstances, because no one else will.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/7/202343 minutes, 4 seconds
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$100K Per Month, with No Employees | Ep 482

It’s about being a smart cookie. Today, Alex (@AlexHormozi) talks about how he was able to build a hundred thousand dollars per month in profit without having any employees and how this simple but powerful framework can be used by any kind of business! (Hint: it has something to do with your offer.)Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:12) - Business model works for any brick &amp; mortar business(4:22) - 3 Things that will make this business model work for you(9:39) - Meet all your leads again &amp; sell them retail products(10:32) - The 11 things that went wrong for Alex&nbsp;(16:12) - Learn how to make a Grand Slam Offer(19:34) - Tips on how and where to start with the tech side Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/5/202325 minutes, 12 seconds
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42 Rules of Money | Ep 481

Which Money Rule will you follow? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:21) - Money Rules #1-7(7:09) - Money Rules #8-14(12:08) - Money Rules #15-21(19:04) - Money Rules #22-28(25:45) - Money Rules #29-35(31:24) - Money Rules #36-42Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
1/3/202336 minutes, 22 seconds
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The Road to Success (w/ Tom Bilyeu) Pt. 1 - Sept. '22 | Ep 480

Most people have a dramatic underestimation of how much volume it takes to be successful. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about the traits of highly successful people, why people are afraid of “sucking”, and things that make or break a salesperson. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(0:36) - Successful traits &amp; skillsets, and common mistakes&nbsp;(11:25) - Having the methodology &amp; the fear of sucking&nbsp;(20:10) - The traits of highly successful people&nbsp;(27:08) - Expectations &amp; the “boring” work(35:34) - What makes a salesperson “creepy”?(47:03) - The beliefs we have about our emotions are the things that drive us madFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/31/202249 minutes, 8 seconds
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My Investment Thesis | Ep 479

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:38) - Because the economy has changed, things are priced differently(3:16) - Interest is a function of risk(5:25) - 2 reasons treasuries are just as liquid as a bank account(9:37) - Where you invest is what you know(11:38) - “Diversification is a hedge against ignorance.” &amp; “it's only risky when you don't know what you're doing.”(17:13) Alex shares the 3 steps of his investing phaseFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/29/202218 minutes, 42 seconds
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80% of Your Customers Will Bankrupt You | Ep 478

Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:17) - Researching lets you know exactly who you choose to serve &amp; who you choose not to(5:21) - The 4 steps to understanding your customer better&nbsp;(13:43) - Pick the people that we feel like we can serve the most and create the most value for(21:26) - People try and solve all of these other problems in the business rather than thinking(25:15) - Knowing your ideal customer journey forces patience(26:53) - Fortunes are created when we sell stuff that people won't stop giving us money for Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/27/202230 minutes, 9 seconds
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You Can't Lose If You Don't Quit (w/ Ed Mylett) Pt. 2 - Aug. '22 | Ep 477

And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:35) - You already believe multiple contradictory things At the same time(3:26) - During the lowest point of Alex’s life, he only focused on the controllable(8:42) - The concept of “Scarcity Stack”(14:05) - The two elements in creating FOMO: scarcity &amp; urgency(20:05) - “You only sell because you don't know how to market… you only market because you don't know how to build a product.”(26:50) - Would Alex relive the struggles he went through if he went back in time?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/24/202228 minutes, 51 seconds
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Shedding Relationships In Your 20's (Pt.2) | Ep 476

Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:44) -&nbsp; the best way to maintain relationships is to continue to provide value to the other person(6:18) - Humility isn’t decreasing regard for oneself, but increasing regard for others(10:58) - If you really love the person, have a hard conversation &amp; set them free(12:08) - Walking a different path entails shedding friends faster&nbsp;(13:31) - How much do I love my goal? How much am I willing to endure or sacrifice?(14:17) - Sacrificing things that other people are not willing toFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/22/202216 minutes, 40 seconds
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The Business Behind Test Prep Tutoring | Ep 475

Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:41) - Sell the outcome of the product&nbsp;(5:56) - The business model of test preps is extremely repeatable(13:46) - Your fear gets in the way of inquiring(14:15) - Giving services for free in exchange for feedback, testimonials, and referrals&nbsp;(17:23) - 2 ways of reaching out: ads and referralsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/20/202220 minutes, 1 second
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Defining Opportunity and Leverage (w/ Ed Mylett) Pt. 1 - Aug. '22 | Ep 474

“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:27) - What the term “opportunity” means to Alex, &amp; the importance of leverage(6:39) - Alex’s definition of leverage &amp; the four different types of leverage(12:22) The other type of leverage and “trying to prove to a fictitious person that they are wrong”(16:23) - how did Alex overcome the struggle of trying to prove himself to his dad?(19:13) - Alex’s perspective on living in the present and practicing gratitude&nbsp;(24:53) - The Everyday Urgency Blueprint: doing the boring work, repeating successful actions over and over again.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/17/202226 minutes, 49 seconds
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Shedding Relationships In Your 20's (Pt.1) | Ep 473

Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:15) - Your love for someone =&nbsp; time you’re willing to give up for them(10:23) - Our identity is based on the labels we say about ourselves(12:39) - In every season of Alex’s life, he makes new friends and sheds old ones(15:36) - To make a great company, you need to have hard conversations(17:49) -&nbsp; Every time you switch career paths, you start at zero again. But your existing skills retain(19:45) - People will judge you on how you spend your timeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/15/202224 minutes, 44 seconds
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Why You Should Live On $1500 a Month | Ep 472

It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:24) - Making the most of your money with Food(6:02) -&nbsp; If you can get competitive with yourself at how little you can spend, the better(12:37) - If you know it doesn't cost you much to live, your risk tolerance goes up(19:14) - the people who make the most money treat it like a game(23:45) - Advice on how to approach opportunities ahead of youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/13/202226 minutes, 34 seconds
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Not All Friendships Will Matter... (w/ Ken Coleman) Pt. 2 - Nov. '22 | Ep 471

“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with(7:55) - I want to be successful, but my family is holding me back…(15:51) - The condition of parental expectations(19:18) - The roles of men and women in the workforce today(25:09) - Fear of failure is actually worse than failure itselfFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/10/202228 minutes, 33 seconds
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Business Breakdown: Chick-fil-A | Ep 470

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:43) - The difference between mercenaries and missionaries(5:41) - Longevity and staying deeply rooted in everything they did(9:26) - You have a “cash-year” machine and a “cash-reinvestment” machine(14:07) - Chik-fil-A, a company that believes in its values through and through &amp; its culture of service(17:58) - Integral lessons to learn from Chik-fil-A’s storyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/8/202227 minutes, 56 seconds
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How To Make Money Forever | Ep 469

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps: (2:05) - Be in the reorder business, not the selling business.(3:33) - is there a way that we can get someone to buy this and never stop paying for it?(5:26) - If given the chance, how would you restructure your customer’s experience?(6:59) -&nbsp; The point of making the first sales is to get customers(10:29) - The person who controls the money has leverage(11:20) - Everyone misses is that actual improvement loop in their businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/6/202215 minutes, 9 seconds
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Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 468

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:22) -&nbsp; Is college still relevant today?(8:52) - The Tale of Two Jacobs(17:22) - You must suck before you are good(22:16) - The connection between pain and pleasure(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”(32:00) - “My net worth is the narrative.”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/3/202235 minutes, 40 seconds
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5 Key Takeaways from The Frozen Yogurt Industry | Ep 468

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount(4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price&nbsp;(6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand(14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, &amp; controlling the selection of variants you want to offer(16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”(18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
12/1/202222 minutes, 1 second
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Leveraging Your "Dark Side" | Ep 466

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:28) - Half of your life is below average by definition. If you are not using half of your life as energy or motivation to create the life you want, then you're at a huge disadvantage(4:14) - You were poor because you're not doing the activities that make you rich and you can fuel those activities. If you are somebody who is more motivated by the dark side, then lean into the dark side because it may benefit you(5:31) - Painful experiences in your past can be used as a guide to avoiding certain circumstances or situations in the future.(7:08) - Alex had spent too long trying to get the right motivation rather than accept the energy that I had overflowing from him, which was pain. You can turn pain into something that fuels you(10:47) - The difference between what your best is and what is required is the difference between what you think your real best is and what your actual best isFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/29/202212 minutes, 32 seconds
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Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 465

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(00:59) - When it comes to being more present on social media, has that always been a part of you or something you’re trying to move into now?(1:52) - Alex talks about the 5-step framework of an excellent customer journey(7:33) - how to get people to buy high ticket offers despite not knowing anything about the business at first(11:39) - Breaking the limiting beliefs around the topic of “no that doesn’t work in the industry”(14:02) - The three things a business owner should be doing right now to grow their businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/26/202215 minutes, 11 seconds
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Ways To Make $1 Million | Ep 464

All paths can lead to one million.&nbsp; Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:07) - 1st-5th ways to make $1 Million: Sell something for a million dollars, borrow 1 million and pay it back, get a contract for less than its worth then sell it, &amp; sell something that’s really expensive and get a commission(5:13) - 6th-9th ways to make $1 Million: Sell something with a tremendous demand for a scarce resource, sell units of stuff, get people to give you their business for no money down, &amp; through “arbitrage”.(11:59) - 10th-12th ways to make $1 Million: Find something that is undervalued, sell something expensive that you’ve never owned, &amp;&nbsp; “sell a hundred things that are $10,000”(20:43) - 13th-15th ways to make $1 Million: Combine things that make money for no money down, lend money between 2 parties, promote stuff that other people sell&nbsp;(24:57) - The last way to making $1 Million: Arbitraging between two thingsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/22/202228 minutes, 8 seconds
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Not Breaking the Bank & An Individual's Hard Work (w/ Billy Rickman) Pt. 1 - Apr ‘19 | Ep 463

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(0:57)&nbsp; - How did you grow rapidly without bankrupting the business or going nuts?(3:55) - how much comes down to the hard work or the strategy or the knowledge, and how much does it come down to the individual?(5:46) - Alex talks about changing your perspective when it comes to your failures in the industry and what you should do about them(8:15) - Would you say the skill of being “self-disciplined” is an advantage of the gym industry over other kinds of industries?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/19/202211 minutes, 20 seconds
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"New Distractions Kill" - Keynote Speech at Future Flipper (Pt. 2) | Ep 462

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:02) - There is a fallacy of creating many things at the same time than just waiting for which one will successfully take off. The reality is, any of them can take off. It’s a matter of picking one &amp; focusing on making it grow.(3:52) - You need to become the person who can say no to the woman in the red dress. The woman in the red dress is the representation of everything that is a shiny object and beautiful and wonderful in the world.&nbsp;(7:08) - Patience is about the behaviors we do, not how we feel about behaviors. Patience is not, not feeling impatient and feeling terrible about waiting about not jumping on these opportunities.&nbsp;(15:52) - Just focus. It's so much easier to stack the deck in your favor if you just do one thing because when you focus on one thing you make it unreasonable to fail, it becomes unreasonable to suck.&nbsp;(20:18) - Take more time to make your lead magnet better. Make your offer better and better. All these things are boring, but make you more money. This is the secret to success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/17/202223 minutes, 40 seconds
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Attention is the New Oil | Ep 461

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:28) - Alex was in living a reality where he thought that personal branding was not relevant at all up until he saw what it did to highly influential figures now like Kylie Jenner, The Rock, Joe Rogan, etc., Part of their success is contributed to knowing how to use leverage&nbsp;(8:47) - Scarce resources are the things that are the most valuable. And so oil was the scarce resource back then, and now attention is the new scarce resource. You have to understand that the output is the audience, not the content.&nbsp;(16:25) - If you think that you're gonna be in the game for a long time and you want to be as big as you can later while giving value to your audience, it takes an incredible amount of patience.(34:30) - If you want something that's going to become huge, you need something that compounds and ideally even multiple forms of leverage.&nbsp; The people who make the most money are the ones who have the most leverage because everybody has the same amount of time. It's just who gets the most back for their time.&nbsp;(39:41) - When getting into personal branding, it cannot just be all about you. You have to give something valuable to your audiences that they can take away with them after giving their attention to you.(43:14) - When you're building the personal brand, you're actually not selling the software. You're selling values, you're selling ideals.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/15/202244 minutes, 4 seconds
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Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps: (00:53) - When it comes to structuring the offer, how can you give them the customer experience of a lifetime?(7:17) - Analogy with “pickup line” dudes and marketers when it comes to compensating for the lack of something, and why it becomes better when you have conviction and confidence.&nbsp;(10:30) - The offer being an antithesis of an MVP, and the explanation behind the “flow before friction” concept(18:42) -For Alex, every business venture he gets into it grows incredibly quickly. Could it be he focuses on flow or is there one primary lever he leans on?(22:35) - Alex explains the concept “when there's that much demand, you have the capacity, or you create even more scarcity”, and how he’s able to grow his social media presence quickly (especially on YouTube)(32:44) - How Alex’s book $100M Offers is sectioned: picking the right market, the actual product itself, and the enhancers (i.e. bonuses, scarcity, urgency, etc)Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/12/202240 minutes, 8 seconds
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"No One Can Outwork Me" - Keynote Speech at Future Flipper (Pt. 1) | Ep 459

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(4:06) - “No one can outwork me” is a phrase that you should never live by, especially if you don’t know the true meaning of “work”. Alex’s definition: Work equals output.(7:28) - Volume is the number of times you move the lever. The leverage is the length of the lever itself that you're using. The output is how much you can lift on the other side.(10:54) - If you want to make more money, you need to get more for your time and you need more leverage. Leverage is the difference between what you put in and what you get out.(13:17) - There are 5 ways to NOT get leverage, Alex shares with us two: uninformed optimism, and dividing your focus to many other things.(20:42) - If you want to do something epic, you have to be able to do the same thing for an extended period of time without convincing yourself you're smarter than you are.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/10/202223 minutes, 5 seconds
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13 Things I Wished I Learned | Ep 458

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:06) - Lessons 1-3: Making better decisions by assuming you’re dumb, learning how to respect yourself, and the way you use your words when selling(7:20) - Lessons 4-6: You get more out of reading just one book, most champions don’t have something you do, and goodwill compounds faster than money(11:56) - Lessons 7-9: Death is inevitable, extraordinary accomplishments come from doing ordinary things, and if it's worth doing, it's worth doing well.(17:11) - Lessons 10-12: Be willing to negotiate everything except for your values, humility, and the happy man has a thousand wishes while the sad man gets one.(24:47) - Lesson 13: Failure leads to learning. Learning leads to success. Success leads to complacency. Complacency leads to failure. It's not a destination, it's not linear. It's cyclical.&nbsp;(26:59) - (Bonus) Lesson 14: Paying any amount of money to make obvious truths real.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/8/202231 minutes, 23 seconds
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Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps:(1:59) - Alex’s emphasis on quality products &amp; his process around it(6:52) - Magician (poofs his way) vs. the Mule (works all day) - overemphasizing the effort or time going into the process vs. the customer who wants it now(9:23) - Alex’s opinion on “earning the CEOs of publicly traded companies without having upsell flows (...)” &amp; the average income of your target client(18:21) - The ethic behind charging 20k &amp; the actual ethics of charging high ticket offers(26:42) - Having conviction &amp; certainty to be able to sell something well, and Alex’s mindset &amp; methodology when it comes to physical products(37:25) - 3 fundamental tests &amp; the value equationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/5/202241 minutes, 21 seconds
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Doing the Boring Work vs. Chasing Shiny Objects | Ep 456

Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:30) - Just like in The Matrix, there are so many “women in the red dress” that are distractions &amp; new opportunities. You have to learn how to say no to these the more you accelerate in your career, no matter how attractive they are(3:55) - Success comes down to doing the obvious thing for an uncommonly long period of time without convincing yourself, you're smarter than you are.(7:36) - You have to switch from new to better because the innovation already happened when you got the product market fit.(10:46) - People allocate tons of attention, and tons of time to new strategies, new ideas, etc., rather than making the obvious truth.&nbsp;(14:31) - You don't need to have any fancy play to be successful. You just have to be willing to get consistent yardage.&nbsp;(16:30) - It is arrogant to believe that you are going to outcompete other people who are fully focused on one thing when you are split on five. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
11/3/202219 minutes, 44 seconds
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Investments, Using Reinforcements, & Best Team Practices (with Vince Del Monte) Pt.2 - March ‘22 | Ep 455

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:38) - What would you say to someone who’s afraid to address “you need a better program”? Alex also talks about the two other types of guarantees(3:59) - Insights on how to build your first team? What does the process of it look like? (i.e. delegating responsibilities, setting standards, scaling up, etc)(7:06) - What are your thoughts on building an internal team in terms of best practices, and keeping it a lean, mean, high-functioning machine?&nbsp;&nbsp;(10:06) - When it comes to investing, how do you utilize your money in the best ways possible?(14:42) - If you are not a millionaire yet, stop pretending to be one. Stop telling yourself lies because all the more it will make you feel sh*tt*er. Be authentic and make more experiences rather than feeling like a fraudFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/29/202220 minutes, 19 seconds
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Hard Work Won't Make You Rich | Ep 454

“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:39) - There are many factors to consider when it comes to “what creates effect?” like the volume of activity, repetition, etc. There are also different kinds of levels of activity that Alex explains(4:21) - A good fighting strategy uses different tactics and different advantages. It's about organizing the pieces of the players on the field and how well they play together which ultimately determines how good the team is(6:45) - We need to understand that there are so many other layers that are required to win such as honing your special skills, how you can apply your skills in your area &amp; amongst your team, and bringing other people to the team in order to win the game(13:31) - When we move up the levels of entrepreneurship, we need to make sure that we're playing the right game and that we're using the right metric to measure our success.(16:54) - You are lying to yourself and everyone else around when you say “no one can outwork me.” It’s about how you can leverage the activity of your team. One way to do that is to increase the leverage of your activities(20:24) - Once you know how to do something, you will give out the activities in reverse order of your efficacyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/27/202223 minutes, 57 seconds
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Starting From Zero | Ep 453

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:24) - For Alex, it’s actually a good thing to have a Plan B especially if you’re like him who likes having contingencies. Sometimes there are unknowns that can mess with your Plan A(3:03) - Alex started off his Plan B by learning how to sell. But even so, he still lost it all twice: when he had to pay his employee with all he had &amp; when he was putting up Gym Launch(10:44) - “I no longer have fear around money, and so it allows me to play the game differently.” You’re not actually earning more income, but the learnings along the way(12:18) - In reality, Alex wasn’t actually starting from zero. Whatever money he made, he would use it as capital/investment for the next business.(14:57) - For Alex, it’s been cash flow positive since day one with all his business (Gym Launch, Prestige Labs, Acquisition). But his mindset always thinks that he’s starting from zero.&nbsp;(16:45) -&nbsp; The questions you ask dictate the problems you'll solveFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/25/202219 minutes, 8 seconds
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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:47) - What the cohort method looks like, high-ticket coaching, and rolling urgency(10:31) - Scarcity urgency for resigns: how are we going to maximize people renewing and upgrading?(14:14) - What are some techniques for ascending people to the next level? Tip: downsell the upsell(17:01) - When it comes to guarantees, what are ways to guarantee to not get yourself stuck in muddy waters aka attracting low-quality leads? Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/22/202225 minutes, 33 seconds
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Why You Should Consider Quitting College | Ep 451

If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(5:04) - If Alex were to restructure the education system, the majors would be according to the departments of a business because those are the areas where you’ll be hired(11:15) - Choose the path that will guarantee you long-term success. You might suck at the beginning, but that’s just part of it. The more repetitions you do, the less you will fail(17:16) - Do what you love and hone that skill. Once you’ve perfected it, pass on your learnings to others who will benefit from you. The best people in the world are actually self-taught because they treated the world as their oyster(21:29) - After deciding not to go to college, here’s what you can do: research and apply to as many companies as possible. You also want to let them know good reasons why you want to work despite lacking a degree. In between, invest in courses, mentors, etc. that will help you grow your experiences(31:44) - You create your own access to these mentors because of your hunger to grow. With this, you have to understand that then you're gonna have some imperfect advice from some mentors and some might even say no to you. At the end of the day, make these mentors feel like their teachings were worth sharing(36:44) - If you think about it, this is actually skill-stacking: there’s the skill of marketing, the skill of working the applications to get the interview, actually doing the interview, assessing the other person in the interview, onboarding and training these new hires, and manage them &amp; continue to increase their performanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/20/202239 minutes, 49 seconds
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This is How You Make 1 Billion Dollars... | Ep 450

What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:15) - The first misunderstanding is that you don't make a billion dollars to become a billionaire. You own stuff that's worth a billion dollars to become a billionaire. Alex briefly shares what he used to think making 1 billion was all about&nbsp;(5:13) - If you want to be a billionaire, you can’t side hustle your way through it. Making 1 billion means you are working full-time. Alex shares how 1 billion is realistically made (spoiler: it involves profit)(7:41) - If you want to become a billionaire, you must own something worth 1 billion dollars. Also, you need to think in order of magnitude when it comes to wanting to become a billionaire. You have to reverse-engineer your perspective(9:19) - In order to make $700 million a year, you would have to: think of opportunities that are not limited by time, serve a big marketplace, have very high gross margins that will allow you to scale, &amp; think on a very long time horizon(11:34) - Let’s break it down simply: You don’t make 1 Billion dollars, you own it. Alex shares with us the math behind this idea: “I just made $120 million off of a 15 million original investment.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/18/202214 minutes, 33 seconds
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Testimonials, Lead Generation, and More… (with Emmanuel Abolo) Pt. 2 - Sept. '21 | Ep 449

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(0:43) - When it comes to selling the offer, how do you include bonuses, and other upsells or downsells during your sales call? How do you avoid them saying “I’ll think about it”?(3:24) - With your current wealth or current state, how would you approach yourself if given the chance to go back in time with the things you know now?(6:46) - How do you handle clients asking for testimonials or references when they’re approached with a new offer?(9:18) - How do position your agency for high-paying clients?(11:21) - Can you elaborate on your 6 different channels of lead generation? What do you feel about organic markets?(16:12) - So you have other books coming out about Lead Generation, Money Models, etc. After all these books, what would be next for you in the future?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/15/202219 minutes, 8 seconds
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Building A $50 Million Business with Nose Strips | Ep 448

The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:48) - If Alex were to create a brand from scratch, he would get into the nose strip business for these reasons: high-gross margins, it’s “sticky”, and it helps improve people’s health. He would also heighten the branding element to have motivational words to serve as a reminder for people of what they want to be&nbsp;(5:11) - Moneywise, this is what would happen if Alex were to create this nose strip business: Buy pricing and packaging the product (along with some upsells) reasonably, he would end up with make $16 gross margin on a $20 product and would make $80,000(8:10) - If you develop a manufacturing capacity that creates the word that someone wants on the nose strip on the spot, it could triple the value of the product because it’s unique. And if you include an influence campaign, for example, you’d be making 40% top line(10:25) - All that being said, this potential nose strip business could be worth between $40-60 million. Other than health, this would be a very motivational brand. It can target multiple markets from entrepreneurs to moms. It reminds you of the person you're trying to become, the character traits you're trying to embody.(12:35) - You should angle the brand towards your audience, and not about you. Alex shares the story of The Garlic and the Ham and its lesson: you have to give people what they want in order to give them what they need(15:39) - People will vote for brands that they believe in because it tells them the things that they want to believe about themselvesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/13/202216 minutes, 12 seconds
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I Don't Read Books... I Study a Few | Ep 447

Jack of all trades, master of none… but better than a master of one. Today, Alex (@AlexHormozi) talks about why he prefers not to fall into the trap of reading 1 book every week, how he approaches education generally, and why it’s also better to learn as you’re doing the thing rather than read about it. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:20) - Alex shares with us why he doesn’t read books every week and instead reads during “targeted seasons”. When we're thinking about education in general, the one thing that you will need is discernment to determine what thing you need to learn next(3:11) - 99% of the things Alex has learned were from doing it. Books, seminars, Masterminds, etc. will give you the context of where you’re deficient, but not solve the deficiency itself(5:13) - As Alex was figuring out all the skills he wanted to learn, he realized one thing: most people try and think that they have to figure out the first thousand steps before they take the first one. When in reality, you have to be the one to take the 1st step&nbsp;(7:32) - As part of his learning process, he even worked for others for free in order to learn from them on a day-to-day basis, and actually apply what he’s learning in real life(8:42) - During seasons in his life, if Alex wants more context on an industry that’s when he’ll read or learn about it and expose himself to people who can broaden his thinking and think in bigger increments Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/11/202211 minutes, 16 seconds
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Selling High-ticket Offers (with Emmanuel Abolo) Pt. 1 - Sept. '21 | Ep 446

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(1:11) - “Maybe I should switch my niche and I’ll get clients” - How does that exactly NOT solve the problem of client acquisition?&nbsp;(5:17) - How do you usually overcome that particular mind challenge you face of convincing people to pay you a lot of money?(9:31) - How can you guarantee results on the relationship marketing that’s dating family marriage? How do you transfer that same guarantee to those kinds of markets?(11:58) - When it comes to qualifying the avatar that deserves your grand slam offer, how did you make that work for any kind of business?&nbsp;(18:27) - When it comes to market efficiency, in order to avoid going backward how do you switch or plan around your offers every year?(21:28) - In your book, you said to solve every single problem listed down. But what if I have over 800 problems? How does that affect your market overall (especially if you’re trying to solve each problem)? Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/8/202224 minutes, 55 seconds
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What I Realized About Mentorships | Ep 445

A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind? Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(1:14) - When you have a first teacher that teaches you the basics, then you have a more advanced teacher later, it doesn't mean you should bad mouth the first. Every mentor prepares you for the next one.(2:41) -&nbsp; Over the years, Alex had realized that he was only able to become better than them because they gave him a head start(8:34) - Mentors should realize that the mentees should surpass them. If they do, it is a sign that they have taught them well. We need to make a new definition of success of a teacher which is students surpass the teacher.(10:40) - “Give away the secret, sell the implementation with your business” Alex explains this quote &amp; tells us he wants to not only leave the lessons he’s learned but help others in the process. He wants everyone to be successful too.(12:48) - “Because it feels worth it. It feels like it's not just me trying to do this for myself. It's me trying to do this for a lot of people (...) once I figure it out, I'll be able to help a hundred people cheat code their way through it” Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/6/202215 minutes, 1 second
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3 Steps That Will Double Your Profits in 8 Weeks | Ep 444

When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:21) - Imagine a business genie that can grant you 1 wish to grow your business: Double the number of customers every month? Double the price with the same number of customers? Or Double how long the customer stays? Which would you choose?(3:54) - Alex dives into what would happen if you chose option 1 and option 3, these have good results. However, if you really want to double your profit, Option 2 is your best bet: double the price. This is what Alex also did for his business.&nbsp;(6:36) - One change that Alex and his company did was they looked at the entire marketplace that they were selling a similar service to theirs, they did nothing but add&nbsp; 50% to the price and changed nothing about the product. Because of that, more people bought.(8:09) - Pricing is very interesting because it’s very tied to emotions. A lot of people are very afraid of raising the price because they don't wanna break it.(9:55) - Alex deep dives into the 3 Steps to doubling your profits: use the Van West Store Pricing Survey, communicate the results internally to the team, then communicate the price change to your customers.&nbsp;(21:38) - Alex walks us through his hypothetical business on how he will double the price using the 3 Steps Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/4/202226 minutes, 50 seconds
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The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443

If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:17) - Was there a pre-existing formula that Alex put his business into? Or did it just happen with the thought of “how can we get these leads without paying them?”(6:54) - What are things that can be different where you don’t have to market so hard &amp; the meaning of “if your company isn’t growing, it’s dying”(9:50) - Alex shares his thoughts for those who feel like their family or loved ones do not support their goals and what to do about it&nbsp;(15:00) - How Leila Hormozi greatly impacted Alex’s life in many ways, what Alex’s day-in-the-life looks like now, and his future stepsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
10/1/202224 minutes, 19 seconds
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The Millionaire Morning Routine | Ep 442

Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:16) - The issue is we have to define what “productivity” even means. Instead of thinking of the perfect morning routine, think of the worst morning routine possible, the least effective.&nbsp;(3:08) - The “Millionaire Morning Routine” is heavily generalized. It entails that all millionaires do this routine. Instead, we should be focusing on the fact that you are committed to doing the things you said you’d do.(5:27) - We need to start getting into the thinking process around outcomes because most people spend most of their time doing things. We need to leverage all the opportunities and tasks on our plate and see what degree of leverage they have&nbsp;(7:43) - You order your tasks in order of the leverage that they have. Alex shares an example of this. In short, the act of entrepreneurship is simply consistently making these trades of “What can I buy my time back with?”(10:55) - Things to remember: check if adding certain tasks to your list makes you productive &amp; how much leverage you’re getting from that work. You have to do the work rather than avoid it.&nbsp;(14:40) - To be productive first, you wanna maximize your personal amount of time that you're working and make sure that you’re working on the right stuff.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition