Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang.    Paul is a consultant who works on existing and proposed casino projects all around the world.    Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands.    In a nutshell:    * Discussion on layoffs in the gambling industry's marketing sector and their revenue impact.   * Challenges of short CMO tenures and job changes, with advice for job interviews.   * The rise of so-called fractional CMOs and consultancy roles.   * Discussion on ageism in marketing and the need for older professionals to stay updated.   * Lessons for the gambling industry in influencer marketing and in-app advertising.   * Miss Shilling's orifice   * Paul's roles at Gaming Recruitment Solutions (GRS)    * Harry's positive approach to unemployment.   Choice quotes:   “In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but  no one's found it yet.” — Paul Sculpher.     “With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang.     “For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang.    “I read David Ogilvy’s book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello.    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.   Thanks to our guests for being on our show!    Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/    Paul’s website: https://www.paulsculpher.com/    Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/    Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/    Harry’s website: https://www.marketingbook.co.uk/    Get Harry Lang’s book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding.    Amazon UK: https://amzn.to/4cD3q52    Amazon US: https://amzn.to/3S6yDoU    The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast     Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    This episode opens with tales of accidentally sending very personal messages to colleagues. Oops.    That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years gambling-free.   In a nutshell:   * Christina shares her personal story of being a gambling addict in recovery, starting with occasional visits to a nearby casino, which later became a coping mechanism during a mentally and verbally abusive relationship.   * She criticizes the gambling industry's response to the harm caused by creating a Responsible Gambling Council and discusses the Gambling Recovery Investment Treatment Act (aka the GRIT Act).    * Christina started the Broke Girls Society podcast to share her story, which received positive feedback from women worldwide.   * There’s a stigma surrounding gambling addiction for women that still needs to be addressed.    * There’s a need for more resources for addressing gambling harm.   Choice quotes:   “Gambling became a coping mechanism for me.” — Christina Cook.   “I decided I'm going to have to fight for myself.” — Christina Cook.    “Domestic abuse is one of the primary drivers for women developing gambling issues, which makes perfect sense [when you think about it], but people don't necessarily join those dots.” — Jon Bruford.    “How did something [gambling] that was supposed to be fun and entertaining become so harmful? For me, the addiction was a symptom of my internal issues.” — Christina Cook.    “Gambling addiction is a comorbidity. It's a symptom of another ill.” — Jon Bruford.    “Gambling needs more safety rails.” — Fintan Costello.   Thanks to Christina Cook for being on the show!    Listen to Christina’s podcast, The Broke Girl Society: https://thebrokegirlsociety.com/    Watch Christina’s show on YouTube, The Bet Free Life with Brian and Christina: https://www.youtube.com/@thebetfreelife/    This podcast is presented by Optimove, the gaming industry's CRM of choice. Don’t believe us? It’s used by a whopping 56% of the EGR Power50 to personalize player experiences. Visit Optimove for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

We bring The Gambling Files Podcast to you with the benevolence of our virile sponsors Optimove and Clarion Gaming. No intro this episode, so no need to press that 'skip' button! We dive straight into the action with this special episode. We have joined forces with one of our beautiful sponsors Optimove to talk stats, the Euros, and what operators can do during this crazy summer of sport. And we’re not even doing it because they’re sponsors, but because IT’S INTERESTING. I know, right! Jon Collins, Optimove’s strategic services team leader, discusses the betting patterns and trends during the Euro 2024 tournament. We talk about the rise of underdog teams like Austria and the potential marketing opportunities around them, the betting behaviour of fans supporting national teams and the strategies operators can use to maximize engagement and revenue. The conversation touches on topics such as player numbers, gamification, retention, and the unpredictability of the tournament. In a nutshell: Underdog teams like Austria can create marketing opportunities and attract bettors Fans tend to bet more on their national teams during major tournaments Gamification and promotions can help retain and engage bettors Operators should focus on mobile and live betting offerings The start of the domestic football season can be a challenge for retention Choice quotes: "Austria has scored more goals than England and France combined." "Austria is playing some of the best football at the tournament." "40% of bets were made before the tournament, the rest were live in-match." This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

The true heroes of our story are the magnificent sponsors Optimove and Clarion Gaming. We love you in a fraternal but very real and very lovely way. In this episode, Jon and Fintan have a casual conversation about various topics, including books, unions, and the challenges faced by Atlantic City. These challenges include the potential impact of a New York City casino, which is a biggie. Oh, and Jon’s therapist has retired, so there is a decent chance the podcast might be his new therapist. In a nutshell: Atlantic City is facing challenges due to competition from neighboring states and the potential opening of a casino in New York. The role of unions in the gaming industry is complex, with both positive and negative aspects. Personalization and exclusivity in online gaming offerings can help differentiate operators in a crowded market. The conversation highlights the importance of context and perspective in understanding and evaluating situations.   Choice quotes from the episode: "Unions are essential, but they can be too influential and too powerful." "What if Atlantic City casinos could stay smoking spaces? What if that's their niche?" "We don't deserve dogs."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

It's been a banging first day at ICE 2024; the place is absolutely heaving, ExCeL is buzzing and if you're not here, why not? We're doing an episode a day in theory, as our benevolent wonders Clarion Gaming kindly found us a room to record in. So, the intro is Fintan and Jon talking about stuff including Optimove, the other wonder sponsor, as the room is very close to their stand (which is at the entrance to N5, you can't miss it, go and mention the podcast for an amazon voucher. But also, get a demo. You will not regret it.) [0:00 - 11:17]. First guest is Jon's friend Reda Seiliute, to talk about how people use ICE in different ways; Reda is looking for her next project in gaming, so is here for the networking and is pounding the floor in sensible shoes [11:18 - 23:11]. Next up is Stuart Simms of Fair Play Sports Media, talking about their growing presence in the gambling industry and the world of Oddschecker, among their many brands. It's a many-tailed conversation that occasionally rambles, in a good way [23:12 - 51:19]. Finally, we are graced by the magnificent combination of Mark Flores-Martin and Adam Davis of XGENIA. These guys are part of a team creating AI software so that the end user can customise their own slots for the ultimate in personalisation. The conversation takes in the need for AI regulation, and what the gambling industry should bear in mind on this path. It brings up some hard subjects (that's what she said). Also, is the CMO role really dying out? [51:20 - 1:25:07] This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome. More tomorrow!

Jon and Fintan are joined in a star-studded intro this episode – it’s a bit like guest stars coming on Kojak, I suppose, or one of those Agatha Christie movies from the 1970s where it’s got all the big names in – as they’re joined by two of podcast sponsor Clarion’s top cheeses. Sadie Walters is the genius behind ICE Vox, and Andy Ventris is ICE Event Director. They discuss whether books are available outside London, how keeping a good work-life balance results in a healthy head of hair, and more! Not least the highlights you can expect to see in London next week at ICE [0:00 – 28:31]. Then Jon is joined by the brilliant Howard Stutz, a long-time reporter covering the Las Vegas beat, Now with The Nevada Independent, who comes to discuss the evolution of gambling in the US and the transformation of Las Vegas. He shares his background in reporting and covers the expansion of gambling beyond Nevada, including the growth of tribal casinos and the legalization of sports betting. The conversation also explores the changing perception of gambling and the challenges faced by the industry. The episode concludes with a discussion on the future of Las Vegas and the potential for new developments and events [28:32 – 1:26: 00]. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.