Send us a Text Message.In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.” – MasonWHAT YOU’LL LEARN ABOUT:How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:31 – Responding to Online Criticism00:03:19 – Shooting Course Content With A B2B Superstar00:06:43 – Lessons Learn From Working With True Pros00:13:43 – What B2B Influencers Are Really Like Behind The Scenes00:15:24 – Promising New Marketing Resources00:23:23 – LinkedIn Growth Business Update00:28:13 – Should Mason Become A LinkedInfluencer?00:31:03 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason

Send us a Text Message.In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services."The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money." – MasonWHAT YOU’LL LEARN ABOUT:Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on.Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority.Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach.Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:46 – Introduction to Social Media Growth00:02:35 – Content Strategies for LinkedIn and Twitter00:03:27 – Understanding Platform Dynamics00:05:14 – Creating Effective Content Formats00:12:11– Repurposing and Recycling Content00:15:12 – Types of Content to Create00:27:45 – Live Audience Excitement00:28:08 – Promotional Posts Strategy00:30:33 – Selling Without Selling00:33:53 – Engagement Bait Tactics00:37:30 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMason

Send us a Text Message.The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!WHAT YOU’LL LEARN ABOUT:Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:59 – Chase’s Epic Wedding Weekend00:05:10 – The Jeremy Haynes Tornado Ad Strategy00:11:25 – Challenges and Downsides Of Personal Brands00:17:56 – Benefits & Drawbacks Of Going To College00:20:27 – Growing The Podcast Through Guests and Giveaways00:31:36 – Livestreaming As A Podcast Growth Tactic00:32:08 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBEKeep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason

This Statement Triggered Us: Chase Dimond and Nick Shackelford Talk Through Personal Branding & Building BusinessesThis is the Facebook post that Nick is referencing:It’s amazing to me how most of the people others find to be impressive in my industry, I find to be unimpressive.And most of the people that are under the radar, I find to be wildly impressive.It is almost like the more likely you are to be known, the less you are actually capable of other than self promotion.Let us know your thoughts on Twitter:Chase Dimond - https://twitter.com/ecomchasedimondNick Shackelford - https://twitter.com/iamshackelford

I'm insanely excited to share this episode with you.Think of this episode as your masterclass for all things community related.Wiz talks at length about how he built and scaled his online ecommerce community, Utopia, to over 2,100+ paying members.What's more, the conversion rate from free trial signups to paying members is 70%+ and the retention of paying users is 88%+.In this episode we cover the inspiration behind Utopia, the team members Wiz believes you need to build and foster community, the channels that have been successful and unsuccessful in-terms of acquiring paying members, and so much more.Make sure to drop us both a follow on Twitter:Wiz of Ecom Twitter profile link: https://twitter.com/wizofecomMy Twitter profile link: https://twitter.com/ecomchasedimondAnd you can click here to check out Utopia. 

I'm excited to share this episode with you!In this interview, Gen drops a ton of knowledge on ecommerce quizzes.More specifically, we talk about how to capture more leads, personalize the shopping experience, and grow your ecommerce sales.You can reach Gen via email: gen AT prehook.comHere's his website: https://prehook.com/You can follow me on Twitter here: https://twitter.com/ecomchasedimond

I'm excited to share this awesome interview with you!5 Free Ways Agencies and Freelancers Can Get Clients With Dennis DemoriDennis is an Email Marketer & Consultant who primarily works with online coaches and info publishers. He also creates training products and mentors his students on email marketing and online business.​Make sure you're following us both on Twitter:Dennis' Twitter profile link: https://twitter.com/DennisDemori​My Twitter profile link: https://twitter.com/ecomchasedimond

SMS Marketing isn't a topic I normally discuss, nor is this interview in the typical format of my podcast.However, there's a lot that's currently happening right now in the SMS world, so I wanted to get this content out in a timely manner.This episode covers 2 main things:1. How SMS and Email Marketing can be paired together2. Short Codes vs. Long Codes in SMS (including the types, costs, and the pros and cons)