Welcome to The Brand Education Podcast - Higher Education's very first podcast dedicated to Brand. This podcast is all about breaking barriers to brand in higher education. Throughout the series we'll bring you expert guests, industry trends, insights and big ideas to inspire change.
Uncompromising collaboration: a disruptive force for global and local brand impact with Rachel Sandison
In this episode, we dive into a ground breaking approach to collaborative brand management with Rachel
Sandison, Vice Principal and Deputy Vice Chancellor for External Engagement at the University of Glasgow.
Discover how Rachel is pushing boundaries to embed
marketing at the heart of strategic decision-making and turn collaboration into a disruptive force for both global and local impact.
Rachel shares her visionary strategies on harnessing strategic storytelling and building impactful partnerships to drive transformative change.
Hit play for a thought-provoking conversation on innovation, leadership, and the power of collaboration in higher education.
Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/
LinkedIn: linkedin.com/company/the-brand-education
X: https://x.com/education_brand
9/19/2024 • 33 minutes, 5 seconds
Beyond the degree: Metaskills that will fuel 21st century success with Marty Neumeier
In our latest episode, we explore 'Metaskills', the thought-provoking book by Marty Neumeier, a visionary thinker, brand expert, and best selling author of 'THE BRAND GAP'.
As we grapple with complex, interconnected challenges of the 21st century, Marty reveals our problem-solving approach is outdated. He introduces five crucial metaskills - feeling, seeing, dreaming, making, and learning - as the key to thriving in a post-industrial world.
More than a manifesto, metaskills serve as a compass for education leaders, a framework for creatives, and a blueprint for cross-disciplinary innovation.
Join us as we discover how these metaskills can revolutionise problem-solving, foster creativity, and redefine human potential across diverse professions in the age of AI.
Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/
LinkedIn: linkedin.com/company/the-brand-education
X: https://x.com/education_brand
9/5/2024 • 30 minutes, 15 seconds
How MIT builds an authentic online community of over 6 million
The former award-winning journalist turned Social Media Director at MIT, Jenny Li Fowler, spoke to us about how she cultivates an online community of over 6 million…and counting.
In this episode, we explore what building an iconic higher education brand, like MIT, takes, and how Jenny and her team engages with such a large audience. Jenny highlighted the importance of not only speaking, but listening to your community, and how to make sure social media managers are granted a seat at the senior leadership table.
Social media has not always been prioritised at universities, but through our conversation with Jenny, we hope you feel just as motivated as we did to ensure that they are not left out of the leadership conversation. We’re excited to unpack her wisdom and advice for others also wanting to excel in higher-ed social media.
Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/
LinkedIn: linkedin.com/company/the-brand-education
X: https://x.com/education_brand
8/22/2024 • 34 minutes, 40 seconds
EP15. Challenging Our Assumptions for Greater Innovation with Francisco Marmolejo
Francisco Marmolejo is a visionary leader and President of Higher Education at Qatar Foundation (QF), overseeing coordination and support for eight prestigious universities within a unique ecosystem. With a background in education management and specialisation in International Higher Education, he brings a wealth of knowledge and expertise to the sector.
In this enlightening episode, Zeenat delves deep into the world of leadership with Francisco, exploring the importance of pushing boundaries and challenging assumptions to drive true innovation. Join them as they uncover valuable insights and strategies for success in the ever-evolving landscape of higher education.
5/11/2023 • 28 minutes, 43 seconds
EP14. How to Drive Student Recruitment by Building a High-Performing Team with Isobelle Panton
Isobelle Panton is the Director of student recruitment and international at University Academy 92. She had a successful commercial career working across digital organisations scaling up sales and recruitment teams. She is a keen equality, diversity and inclusion champion, and has made a deliberate move into Higher Education in a bid to couple her commercial skillset with her passion for helping people.
In this episode, Zeenat sits down with Isobelle to discuss her approach to driving student recruitment and building high-performing teams at UA92.
3/23/2023 • 27 minutes, 57 seconds
EP13. Keys To Living Your University Brand Promise With Bill Faust
Bill Faust is the managing partner and Chief Strategy Officer of Ologie, a national branding and marketing agency based in Ohio, United States. Bill's primary role is to help make brands more clear, compelling, and consistent through market research, brand strategy and integrated marketing.
Join us as Zeenat chats with Bill to discuss the stepping stones to connecting with customers. Honesty is at its core, as staying true to every brand promise fulfilled helps secure customer loyalty for many years to come. Tune in for an insightful conversation about how a relationship between businesses and their audience is cultivated!
3/23/2023 • 29 minutes, 4 seconds
EP12. Building a Purposeful Brand With a Distinct Sense of Authority
Mark currently leads the Strategic Communications and Marketing at The Alan Turing Institute, where he also plays a crucial role in building the Institute's brand and reputation across the globe. Mark works closely with university partners and influential connections in industry, academia, research, and government highlighting the Institute’s research impact. Mark is also a key member of the Institute's leadership team.
In this episode, Zeenat chats with Mark to discuss how to build a purposeful brand with a distinct sense of authority. They also explore how the value a brand like The Alan Turing Institute brings to the community it serves.
3/23/2023 • 12 minutes, 2 seconds
EP11. Harnessing the power of an established 500-year heritage brand
Tamira Hamden is a Level C-certified brand strategist, currently Head of Brand and Digital Communications at Oxford University Press. Tamira has a background in community, content and digital marketing.
In this episode, Zeenat sits down with Tamira to discuss how heritage brands can harness the power of an established brand in order to find a place in the 'new world'.
9/15/2022 • 30 minutes, 20 seconds
EP10. The role strategy plays in brand and marketing at Durham University
John Pritchard, Chair of Russell Group Directors of Strategy and Planning, Director at Durham University, and Board Trustee for Groundwork.
Lucian Hudson, Director, Advancement, Marketing & Communications at Durham University.
In this episode, Zeenat sits down with John and Lucian to discuss the role strategy plays in brand & marketing at Durham University.
8/11/2022 • 40 minutes, 51 seconds
EP9. Online learning, brand and innovation with Dr Nick Mount
Dr Nick Mount, Academic Director of University of Nottingham Online. Nick is leading the design, development, and delivery of learning in the University's multi-million-pound online education investment.
UONO is taking a radical approach by framing all learning, from the point of learning design, within a competency framework so that students can directly map the competencies to the needs of employers and into digital badging. It has caused tension as academics resist what they see as ‘dumbing down’ and a loss of academic framing, but there is much to be gained from the perspective of the student.
In this episode, Zeenat sits down with Nick to discuss online learning, creating the UONO brand from scratch and innovation.
8/4/2022 • 26 minutes, 51 seconds
EP8. Creating powerful brand campaigns that deliver meaningful impact
Johanna Lowe is Chief Marketing and Communications Officer at the University of Sydney and is well-versed in building brands that stretch beyond advertising. With a background in the corporate world, her experience in HE over the past 9 years has seen her deliver groundbreaking and effective campaigns that continually build upon a united, master brand strategy for the institution.
In this episode, Zeenat sits down with Johanna to discuss purpose-driven, meaningful brands and how these strategies - driven by visionary CMOs - can articulate the value of the university to society in an impactful way.
6/16/2022 • 32 minutes, 4 seconds
EP7. How inclusive feedback approaches can contribute to focussed brand strategies
Martyn Edwards is current Director of Marketing and Advancement at Loughborough University. Starting out in international student recruitment, he has worked across various marketing leadership roles, and holds other external advisory and committee positions. Martyn’s restless yet captivating energy makes him a marketing leader that can keep spinning many plates at once, while strategically managing teams that directly contribute to university-side strategies through their work.
In this episode, Zeenat sits down with Martyn to discuss strategy, reputation, and up-skilling. Through an inclusive feedback approach, institutions and their leaders should focus on their strengths while also taking on board where they need to improve through reputation and excellence management.
6/9/2022 • 33 minutes, 43 seconds
EP6. The importance and strength of distinctiveness in HE
Paul Baines is Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester. He is also a councillor for Charnwood Borough Council, lending local insight to a career that has seen him work in higher education institutions around the world. Paul’s interests lie in commercial income generation, and his viewpoints on institutional branding, stakeholder awareness, and how universities should look to the future lend valuable insight to other leaders.
In this episode, Zeenat sits down with Paul to examine the complexities surrounding university branding, and the importance and strength of distinctiveness: leaders should choose what type of university they really want to be and focus future energies on this consolidated provision.
5/26/2022 • 29 minutes, 45 seconds
EP5. Leadership with Emma Leech
Emma Leech is a strong performance and driven leader with an ability to build sustainable and high-performing teams. She has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web.
Currently, Emma is Director of Marketing and Communications at Nottingham Trent University where she oversees a team of circa 200 people. She is also a member of the University Executive team, Board Member and CIPR President, 2019.
In this episode, Emma shares how her leadership style of empowering her team leads to high-performance and delivery of excellence.
4/14/2022 • 34 minutes, 15 seconds
EP4. Launching an award winning brand platform that transcends time
Ethan Braden serves as Executive Vice President and Chief Marketing and Communications Officer at Purdue University, reporting to President Mitch Daniels, the former two-term Governor of Indiana. Ethan and his team have developed a brand approach that has been recognised through a plethora of awards including American Marketing Association’s 2020 Marketer of the Year, Higher Education Team of the Year, and selection on Fast Company Magazine’s inaugural ‘Brands That Matter’ list in 2021.
In this episode we discuss how the Purdue rebrand evolved their reputation and placed them in league with McDonald’s and Nike.
4/7/2022 • 32 minutes, 40 seconds
EP3. Turning brand challengers into brand champions
Jane Chafer is director of marketing, recruitment and global at University of Exeter, following senior communication and marketing roles at both Sheffield and Plymouth Universities. A Chartered Marketer and Fellow of the Chartered Institute of Marketing, in 2019, selected by the CASE Board of Trustees, Jane became a member of the CASE Commission on Communications and Marketing.
In this episode, Zeenat sits down with Jane, to discuss the importance of creating brand champions and the role data and insight plays to secure marketing funding and buy-in.
3/31/2022 • 24 minutes, 28 seconds
EP2. Thinking beyond ‘business as usual’ to build your higher education brand
David Rosowsky is a 30-year veteran of higher ed, with 15 years of academic leadership experience, he is both passionate about and deeply committed to promoting the power and potential of public universities. Currently David is the Vice President for Research (VPR) at Kansas State University, the nation's first operational land-grant university.
In this episode David shares how he gained the trust of his colleagues to challenge and change their brand strategy.
3/24/2022 • 36 minutes, 35 seconds
EP1. No university is an ivory tower: overcoming societal issues impacting higher education
Professor Guy Littlefair is an executive university leader. He has an exceptional 30+ year record in industry, research and academia. Currently Guy is Pro Vice-Chancellor International and Dean of the Faculty of Design and Creative Technologies at AUT in Auckland.
In this episode, Zeenat interviews Guy who discusses how he is overcoming common problems facing universities and the measures he has taken to ensure AUT is meeting the needs of its stakeholders.