This is the audio version of the blog post:   20 of the Most Effective Ways to Increase Productivity in a Dental Office

This is the audio version of the blog post: 5 Reasons Why You Need to Offer Perks in Your Dental Office   The 5 reasons include: 1. They improve patient retention 2. They offer comfort and entertainment for your patients 3. They create search marketing opportunities 4. They attract patients with money 5. They help you stand out from the crowd   Read the blog post: https://blog.titanwebagency.com/dental-office-amenities

This is the audio version of the blog post: Starting a Dental Practice: A Complete Step by Step Guide  

This is the audio version of the blog post: 20 Surefire Strategies to Increase Dental Case Acceptance

This is the audio version of the blog post: 14 Ways to Use PPC & SEO to Achieve a Higher Dental Marketing ROI

This is the audio version of the blog post: A Comparison of 15 Call Tracking Solutions for Dentists

This is the audio version of the blog post: Are Dental Membership Programs For You?

This is the audio version of the blog post: How to do Social Media the Right Way: Dental Edition

This is the audio version of the blog post: How to Increase the ROI of Your Dental PPC Campaigns

Audio version of the blog post: What You Say is Not As Important As What You Hear

This is the audio version of the blog post: 10 Proven Strategies to Get More Patient Referrals

This is the audio version of the blog post at: What is Pay Per Click Advertising? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/156

This is the audio version of an old blog post called The 5 Worst Dental SEO Problems & How to Solve Them. The blog post has since been updated and is at: Understanding the SEO Process and the Most Common Problems Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/155

This is the audio version of the blog post at: Dental Practice Management Software Systems Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/154

This is the audio version of the blog post at: 5 Online Marketing Tips for Plastic Surgeons to Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/153

This is the audio version of an old blog post called: Getting Started With Inbound Marketing For Doctors Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/152

This is the audio version of an old blog post called: How to Make a Good Dental Online Marketing Campaign Great Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/151

This is the audio version of an blog post called: How Dentists Should Respond To Online Reviews? We've since updated the blog post and added additional content. You can read the entire post here: The Ultimate Guide to Review Management for Dentists Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/150

In this episode, Tyson talks about How Much Time Should You Spend on Social Media. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/149

This is the audio version of the blog post at: How Dentists Can Use YouTube To Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/148

This is the audio version of an old blog post called: How Can a Dentist Use Facebook Ads to Get More Patients? You can read the updated post here: How To Use Facebook To Grow Your Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/147

This is the audio version of the blog post at: How Can A Dentist Develop A Unique Selling Proposition? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/146

This is the audio version of the blog post: Four Dental Implant Marketing Ideas You Can Implement Today Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/145

In this episode, Tyson talks about: 7 Reasons Cheap Dental SEO Doesn’t Work Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/144

This is the audio version of the blog post at: Are Websites for Doctors Necessary? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/143

This is the audio version of the blog post at: 9 Ways To Attract New Dental Patients On LinkedIn Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/142

This is the audio version of the blog post at: 21 Tips To A More Profitable Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/141

This is the audio version of the blog post at: 15 Ways to Increase the Effectiveness of Your Online Marketing Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/140

In this episode, Tyson talks about 14 Online Marketing Definitions Doctors Need To Know Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/139

This is the audio version of an old blog post called: 11 Questions a Doctor Needs to Ask Before Buying a Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/138

In this episode, Tyson talks about 10 Things to Cut from your healthcare marketing budget part II Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/137

This is the audio version of an old blog post called: 10 Questions You Need to Ask A Prospective Dental SEO Company Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/136

This is the audio version of the blog post at: Ten Dental Direct Mail Postcard Services Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/135

This is the audio version of an old blog post called: 9 Ways to Make Your Dental Website Do It’s Job Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/134

This is the audio version of an old blog post called: 9 Ways a Doctor Can Get More Visitors to Their Blog Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/133

This is the audio version of the blog post at: The Best Dental Online Marketing Strategies Ever? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/132

This is the audio version of the blog post at: 8 Ways that I Create Content and You Can Too Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/131

This is the audio version of the blog post at: 7 Things to Consider Before Rebranding Your Medical Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/130

This is the audio version of an old blog post called: 7 Signs You Need a New Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/129

This is the audio version of an old blog post called: 3 Ways to Show Customers You Care Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/128

This is the audio version of an old blog post called: 3 SEO Strategies to Improve Your Search Rankings Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/127

In this episode, Tyson discusses 3 SEO Mistakes You Dont Want to Make. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/126

In this episode, Tyson discusses 3 Dental Online Marketing Strategies That Can Grow Your Practice. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/125

In this episode, Tyson discusses 2 Ways Doctors Can Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/124

This is the audio version of the blog post at: 13 Ways Dentists Can Attract Patients Who Pay, Stay, And Refer Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/123

10 Ways to Increase Dental Case Acceptance Rate What was discussed? Quote of the day: “Whether you think you can or think you can't, you're right.” – Henry Ford To read this blog post, visit: 20 Simple Ways for Increasing Dental Case Acceptance Rate. Dental visits have been decreasing for years nationwide. In 2014, 52.3% of people said they visited the dentist every 6 months while more than 1 in 5 said they haven’t visited the dentist in the last few years. There’s still plenty you can do within your practice to increase the rate that patients accept their treatment plan. One: Optimize Treatment Presentations Treatment presentations are important in getting the patient to accept their treatment plan. If you won’t be presenting the treatment plan, it’s your job to ensure that whoever is presenting the treatment plan is good at it. Monitor their style, wording, and personality. How are the pati

How Should You Respond to Online Reviews? What was discussed? Quote of the day: “Knowing is not enough; we must apply. Wishing is not enough we must do.” – Johann Wolfgang von Goethe Be sure to check out our previous episode on review management and our corresponding blog post on it. Having a presence on Google, Yelp, and Facebook is important, but can also be stressful if you receive negative reviews. Some people give great reviews and some people require you to go the extra mile just to get an okay review. We know from studies that people are trusting online reviews as much as the recommendation of a friend. It’s important to get out there and proactively manage your reviews. Make sure you’re also on some of the lesser-known sites such as Healthgrades, RateMDs<

How Can Dentists Improve Their Google Local Presence What was discussed? Quote of the day: “Imagine your life is perfect in every respect, what would it look like?” – Brian Tracy Google Local, Google Maps, and Google My Business are the search results that show up in the form of a small map whenever you search for a place on Google. Improving your presence on that map is great since most people are drawn to those results due to the different look and placement of them on the search results page. How Google Determines Who is Displayed in These Results 1. Prominence Prominence refers to how well your office is known in the community and online. Sometimes you see places that have a small internet presence, but rank well on these results. Part of the reason for this is Google takes a lot of different factors into account, including how prominent that business is in the real world. Another determining factor in prominence is links that are coming to your website.

In this episode, Tyson talks about 101 Creative Dental Marketing Ideas to Attract New Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/119

To read this blog post, visit: 21 Healthcare Marketing Strategies To Get More New Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/118

This is the audio version of the blog post at: 7 Ways to Compete As A High-End Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/117

In this episode, Tyson talks about the 10 Types of Dental SEO Companies to Avoid Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!  Check out the show notes at: titanwebagency.com/podcast/116

Developing & Improving Your Marketing, Part IV What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” - Joseph Barbara Many people might think that social media doesn’t work for them or doesn’t generate customers for them, which isn’t the right attitude to have. If you’re just posting in an attempt to sell, sell, sell and get people to buy your products, or your posts are bland and boring, or you post once and then don’t post again for months, it’s no surprise that your social media marketing isn’t successful. Talk To Your Audience Be sure that you’re talking to your audience, not just selling to them. Think about what you’d like to see if you were searching for a local dentist. Maybe you’d like to see a virtual tour, or you’d like to see how welcoming the office was, or how goofy the dentist was. On Episode 112, we talked about developing your Unique Selling Propo

Developing & Improving Your Marketing, Part III What was discussed? Quote of the day: “Remember to celebrate milestones as you prepare for the road ahead.” – Nelson Mandela Last episode, we spoke about creating relevant content that speaks to your audience. After creating content, you’ll want to start focusing on building links for on-page SEO. What is a link? You’ve probably read many sites that have highlighted blue text that takes you to another page when you click on it. The highlighted blue part is called a hyperlink and the website that the link went to received a “backlink” to the original site you were reading. When this happens, Google will notice. If a ton of sites are linking to a certain site, Google will include that in their search result calculations. Why are links to your site important? If you’re able to get links to your website that are relevant to your industry, geographically relevant to you

Developing & Improving Your Marketing, Part II What was discussed? Quote of the day: “There is always room at the top.” – Daniel Webster Mobile Compatibility At one point, people would have a dedicated mobile website that looked quite a bit different than the regular website. Today, we’re seeing more of a shift what Google recommends which is a responsive site. A responsive site takes the site that you have and formats it so that it’s viewable better on a mobile device. Typically this makes the site longer since users will be scrolling a lot more as opposed to pinching and zooming. If someone comes to your site through Google search and realize that your site isn’t optimized, research has shown that they are 5 times as likely to just leave and abandon your site. They’d rather go to another site that’s optimized then spend time on your site trying to navigate it. Fast Loading Site People don’t like waiting and get im

Developing & Improving Your Marketing, Part I What was discussed? Quote of the day: “If you work hard, be kind, then amazing things will happen.” – Conan O’Brien With a marketing campaign, you need to have a goal of what you’d like to get out of it. The goal needs to be realistic and something that you can implement. When you have a goal set, you’ll need to focus on the following two things: Competitive Advantage Your competitive advantage is also known as your USP (Unique Selling Proposition). This is the thing that sets you apart from all the other businesses like yours, especially in your area. Why should people go to you and not your competitor? User-Friendly Website This is the second most important thing you need to have. If you’re driving tons of traffic to your site through paid marketing efforts and then people land on your site and are really disappointed – you’ll have wasted a lot of time and money. Your site needs to be easy to navigate and focused on u

3 Things a Properly Optimized Landing Page Covers What was discussed? Quote of the day: “Step by step and the thing is done.” - Charles Atlas In Google Ad campaigns or Facebook campaigns, you should be sending people to a landing page (and definitely not your homepage). If you haven’t already, check out Episode 61 that covers improving your Google Ads landing pages. Here are three things your landing page should do: 1. Explains Who You Are Let’s start with an example. Let’s say you’re searching for a house, and you click on an ad in Google. When you click on that ad, you want to know who you’re dealing with immediately, because you want to make sure you can trust them. Your Landing Page should accomplish this! You need to tell visitors who you are, what you value, and how you can help them. 2. Explains What You Do Landing pages should be straightforward and should encourage visitors to submit a form or <a hre

Does website speed matter? Quote of the day: “Even if you fall on your face, you’re still moving forward.” - Victor Kiam Website speed absolutely matters, but today we’ll talk about how it matters. Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn’t work like it should in today’s technical society, people get upset and impatient. It’s been reported that 50% of people expect a website to load in 2 seconds or less. If your site doesn’t load fast enough, they could leave and go to the next result without a second thought. When this happens, you lose a visitor and Google sees that someone visited your site for not that long, left, and stayed at the second site they went to for much longer. To Google, this could mean that the second site they visited might be better than your site. These are definitely things to consider as your site could be losing you visitors and <a href='https://titanwe

Your Questions Answered Concerning Review Sites What was discussed? Quote of the day: “I’d rather attempt to do something and fail, than to attempt nothing and succeed.” - Robert H. Schuller If you haven’t listened to Episode 22 on How You Can Get Good Reviews and Use Them to Get More Patients, be sure to check that out here before continuing. Around 70-80% of people will trust a review they read online as much as they would the recommendation of a friend. They’re extremely important! Much like product reviews play a huge role on sites like Amazon, patient reviews are becoming equally as important. Here are some commonly asked questions about reviews: 1. What sites do I need to get reviews on? Google - Google is where more people search than anybody else and the first place most people will find your site. It’s highly recommended that you focus here first. <a href='https

What is a Keyword? What Type of Keywords Should You Focus on? What was discussed? Quote of the day: “What you do today can improve all your tomorrows.” - Ralph Marston For SEO purposes, a keyword is simply a term that you’d like to show up for in the search results. For example, a dentist in Las Vegas would mostly likely want to show up for the short tail keyword “dentist in Las Vegas”. A long tail keyword would be something more specific, along the lines of “dentist in Las Vegas who takes Signa” or “dentist in East Las Vegas.” Someone that’s searching for specifics (examples: “dentist in Las Vegas that takes Signa,” or “dentist in East Las Vegas”) is often far more likely to call and book an appointment than someone who is just searching for “dentists in Las Vegas.” They’ve already defined what they need (dentists near them or someone who takes Signa) and aren’t just doing a general search. In the beginning, shorter keywords were highly valuable, but eventually, people

5 Types of Social Media Posts You Can Use for Your Practice Quote of the day: “Well done is better than well said.” – Benjamin Franklin Social Media is a tool that a lot of people tend to struggle with. It’s difficult to figure out what kind of content to post, how often to post, and the best way to engage people. Here are five ways you can improve your Social Media content. 1. Interaction with Patients Perhaps your office had a giveaway, someone’s birthday, or some kind of raffle that brought out some patients. Get your patients’ permission to take (and post) photos of them and post it on your Facebook page. Describe the event, show that you engage with your patients, and have fun at your practice. 2. Show Your Employees Having Fun Show your employees being goofy or dressed up on Halloween. If you have a prankster in your office, going out to team building events, or volunteering, people want to see this! People want to go to a practice that they feel comfortable

Marketing Your Practice on the Cheap Quote of the day: “I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got.” - Walter Cronkite Here are a few ideas for marketing your practice that require minimal expense: 1. Network Instead of trying to provide a service, try to be a friend first. You want to be seen as someone that is a friend first, and a provider second, and a great way to get here is through networking. Some popular ways to network are through your local Chamber of Commerce, through Meetup.com, and through BNI. Sometimes people also create LinkedIn groups that meet in person. Networking face to face is better than just networking online. 2. Give Out Business Cards This might seem old-fashioned, but it’s definitely something you should be doing. Order them online and carry them around with you wherever you go. You don’t have to just give out b

How to Convert Phone Calls Into Appointments Quote of the day: “Leap and the net will appear.” - John Burroughs When someone calls, you need to be absolutely certain that the person that is answering your phones has a pen and paper ready to take notes. They will need to write down the patient’s name, location, reason for their call, and a phone number in case they get disconnected. Once they have this information, they can use the patient’s name in the conversation to help them establish rapport and trust. It’s also really important to make sure that whoever is answering phones is smiling when speaking with patients. Smiles can be heard in a person’s voice and will make the phone call a more enjoyable one. 1. Use a Proper Introduction Staff should use a proper introduction that can be scripted or not scripted. An example greeting would be, “Thank you for calling [Dental Practice]. My name is [Name], how may I help you today?” Try to make sure that the introduction a

Using Links to Improve Search Rankings What was discussed? Quote of the day: “Doing what you love is the cornerstone of having abundance in your life.” - Wayne Dyer A link is when a website mentions your website and provides a clickable link over to your site. Here’s an example: if you’re reading an article and there is text highlighted in blue, and it takes you somewhere else, that’s a link! Do-Follow Links: These links are basically saying that they vouch for the site, and the site is trusted.These are reported to help increase rankings more. Why Does This Increase Rankings? If you’re getting referenced on CNN or HealthGrades, that provides a signal to the search engines that your website is valuable and trusted. When your site is linked by an already established and reputable source, then that builds trust in the search engines. No-Follow Links: These links aren’t vouching for the reputability of the site that they’re linking to. While these can potential

Helping Search Engines Understand Your Site Better with Schema What was discussed? Quote of the day: “A dream doesn't become reality through magic; it takes sweat, determination and hard work.” - Colin Powell A long time ago, Schema.org brought some of the top search engines in the world together to create a method that would make it easier to identify important information on a website. At a high level, this means that there’s code placed in a certain way on your site that helps the search engines read your site better. By implementing this, search engines can better understand stuff like what your customers think of you, what it is that you do, what kind of payment you accept, and more. If you’ve ever typed in a movie that you wanted to see, and there are times listed down in the search results, that’s Schema! If you’ve Googled a business and are shown stars by a listing (like a review of something), that’s also Schema. How can you use

The Dirty Truth About SEO Companies What was discussed? Quote of the day: “If you try and lose then it isn't your fault. But if you don't try and we lose, then it's all your fault.” - Orson Scott Card Searching for a new SEO company? Here are some scummy SEO tactics that you should look out for: Using Old Techniques If companies are talking to you about getting lots of forum links, mentioning how they’ll create web 2.0s, or if they start talking about spinning content – don’t continue the conversation. These are outdated techniques that aren’t in practice anymore. They can also cause your search engine rank to drop significantly. Not Optimizing Your Site If they don’t mention on-page SEO, run the other way! Optimizing your on-page SEO can significantly increase your search engine rankings. Often, a bad SEO company won’t even look at this even though it’s one of the first things that you should do. Using Sales Tactics If they’re using sales tactics that re

What is Call Tracking? How Can it Help Your Business? What was discussed? Quote of the day: “The difference between ordinary and extraordinary, is that little extra!” – Jimmy Johnson What is it? Call tracking is using software as a way to track the phone calls that come in. Sometimes this software can also record the calls that come in (if it’s legal and available in your area). For example, it’s useful when you want to get an excellent grasp on how many calls and potential patients that you’re generating from your postcards or other specific marketing efforts. How do you use it? You create a call tracking number through whichever service you choose, and you assign it to the campaign. You put the number on the postcard and each time someone calls that number, it’s forwarded to your main line. You can have a whisper tone before the caller is on the line that notifies you of the lead. You can then record exactly how many calls you get from these specific numbers. If you

How to Effectively Market Your Drug Rehab Facility What was discussed? Quote of the day: “Genius is 1% inspiration, 99% perspiration.” – Thomas Edison The lifetime value of one new patient can be worth tens of thousands of dollars. It’s important to consistently attract new clients or patients and be able to retain them. The drug rehab industry is a 35 billion dollar industry, with more than 14,000 facilities in the US. It is expected that behavioral disorder counselor employment will grow by 35% over the next 10 years. This is a great opportunity for you to entrench yourself as a leader in your market or niche because the need for rehab services is growing. Here are a few concepts on how to effectively market your drug rehab facility: 1. Brand Your Rehab Center You should be known for something unique. Develop a unique selling proposition that is evident in your different marketing efforts. Communicate your unique selling proposition in all of your marketing

How a Drug Rehab Center Can Use Content Marketing to Get More New Patients What was discussed? Quote of the day: “Don’t wish it were easier, wish you were better.” – Jim Rohn 1. Identify Your Ideal Patient You need to know who you want to come into your rehab center. This includes: who will make you the most money? Who is the easiest to work with? Who has the best chance of success? Who is the least amount of work for you? You need to develop and understand this data as your facility grows. Keep statistics on this type of stuff by checking patient records and patient management software. Identify your ideal patient and who you want to build your business with. 2. Consider the Buyer’s Journey When we’re searching for something online, we become aware that there’s an issue and a potential problem that needs to be solved. Next, we consider a potential solution to that problem. Third, we make a decision. We do more research and find out a good fix for the problem that we

How to Help Potential & Existing Patients Understand the Value of Your Practice What was discussed? Quote of the day: “Once you have commitment, you need the discipline and hard work to get you there.” - Haile Gebrselassie 1. Use Your Waiting Room Try using your waiting room as a way to differentiate your office. If you want to create a luxury atmosphere, consider some massage chairs and flatscreen TVs. If you have a sports centered community, transform your waiting room into a sports centered area. An example is a pediatric office that had a huge fish tank and a large treehouse for kids to play in while they waited. Put some brochures and newsletters in the waiting room to show some value. 2. Use Target Marketing Target marketing is when you know exactly who your ideal patient is and you go after them in a way they want to be communicated with. How much more effective is it for your advertisements to be seen by your ideal patient which is, as an example, a 35 year o

What You Should Know Before Naming Your Dental Practice What was discussed? Quote of the day: “Hard work without talent is a shame, but talent without hard work is a tragedy.” – Robert Hall 1. Consider Any Potential Legal Issues Search in the US Patent & Trademark Office Website before deciding on a name. This is a really important step as you don’t want to be deep in the process of your rebranding efforts only to find out that someone else has already laid claim to your name. Another way to search is just by doing a Google Search! Searching for your perfect name in Google can often reveal that what you initially thought was a perfect name might be associated with some really negative stuff online. 2. Consider Having Your Own Name A lot of doctors and dentists do this and it’s perfectly fine but is definitely something you should think about. If it’s a smaller community, having the practice named after you can often be a good step. However, if you plan on selling the

6 Landing Page Mistakes You Don’t Want to Make What was discussed? Quote of the day: “You learn the value of hard work by working hard.” With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you’ve created specifically for the ad campaign that you’re running. Conversions are much higher when people are sent to the landing page that was ad-specific versus when people are sent to home pages that aren’t relevant to the ad campaign they were brought in by. Landing pages are valuable tools that anyone who is running a PPC (Pay Per Click) campaign should use. 1. Aren’t Testing Them You should create a couple different (but similar) versions of landing pages and test out their effectiveness. For examples of small differences, try changing things like the length of the opt-in form, change the fields they have to answer before continuing, and so on. Other tests include the color of submit buttons, background images,

How to Create an Effective Ad for Your Practice What was discussed? Quote of the day: “There are no shortcuts to places worth going.” – Beverly Sills 1. Social Proof Every ad that you have should have some type of testimonial that is relevant to the service that you’re offering. You don’t want to spend money on marketing without social proof that shows that you’ve done what you’re advertising and that people are happy with the results. If you don’t have a testimonial, go out and get one! 2. Use Clean Design with Whitespace You don’t want to have a cluttered design and be the person that tries to fit every single service, testimonial, and offer on your ad. If it’s a postcard or a money mailer, make it clean. In most situations, less is more. Generally, the more cluttered the ad, the less likely people are to read them. 3. Use Benefit-driven Copy This lets people understand the benefit that they’re going to get from working with you. You’ll want to portray what

Standing Out in a Crowded Market What was discussed? Quote of the day: “Hard work helps.” How does a business differentiate itself & get customers to choose them over the competitors? You don’t want to be the cheap alternative, the low-cost provider, or the place that people go simply because it’ll cost them less. That’s not the ideal way to build your brand or the financial stability that you want to build. You need to stand out, which you can do in a bunch of different ways. One of the most important things to have is a Unique Selling Proposition (USP). You can develop this proposition in a lot of different ways, but you do need to develop one. For example, you can be the fun dentist in the area that has video games in the office and provides a fun environment for patients. You can do this by speaking in the community, at conventions, or writing a book. You can volunteer and are known as the busines

Why Cheap SEO is Dangerous For Your Business What was discussed? Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein Three Types of SEO Companies: 1. Higher End SEO Companies – $2500 to $10,000 range. These companies are generally reputable. 2. Middle of the road Companies – $1000-$2500 range. These are companies you should be researching before hiring. 3. Lower-End SEO Companies -- $1000 and under. These should pretty much be avoided. On rare occasions, you can do business with someone in this price range but generally it will be a slimmed down experience. When you choose a cheap SEO company over a reputable one, you end up paying for the cheap SEO originally and not getting anything in return. You’ll have to pay another company to help dig you out of the hole that the cheap SEO company put you in. Your rankings will also most likely drop when you use a cheap SEO company. Cheap SEO companies often use tec

7 Qualities of Effective Websites What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” – Joseph Barbara 1. An Effective Website Supports Your Brand & Looks Legit When someone comes to your site, the website should look and feel professional. Your personal views on politics, religion, etc. should not be on the website. The font on the website should be easy to read and there should be proper grammar and no spelling mistakes. There are many other qualities that make up a professional website, but in general you’ll know when you see an unprofessional one versus a professional one. 2. Effective Websites Utilize Proper On Page Search Engine Optimization (SEO) A good website uses SEO from the very beginning. SEO is extremely important to website success and the success of your online presence. An important point to understand is that getting your website redesigned by a professional web designer does not include SEO. W

What You Need to do Before Investing in Online Marketing What was discussed? Quote of the day: “The only thing that overcomes hard luck is hard work.” – Harry Golden The most important thing you can do before hiring an online marketing company is to fix your website. You don’t want to drive traffic to your site through online marketing (such as SEO or PPC) if you have a website that doesn’t properly communicate your brand, your message, and a good reason for why visitors should use you over someone else. If you’re just going to lose those visitors at the end of the process due to your site, then online marketing is a waste of your time and money. To fix this, you’ll need to have a website that accurately reflects your business. Don’t go out and get a website that was done with a DIY website builder (GoDaddy, VistaPrint). You need to find and hire an expert who understands all of the best practices that go along with creating a website. A good online marketing company

What was discussed? Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics. 1. Know Your Traffic You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting your site? How many pages are they viewing? How did they get to your site? Are they returning to your site? How long are they staying on your site? You can use a free tool like Google Analytics to get this information but you need to know the answers to these questions. If you don’t know how people are getting to your website, how can you tell what’s working and what’s not? 2. Track Your Social Media Take advantage of built-in features that your social media platforms have. Facebook, for example, will tell you your followers,

What was discussed? Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson According to a recent study, 64% of marketers are on social media for 6 or more hours a day. Only 45% of marketers think that what they’re doing (at least on Facebook) is effective. Set Some Goals When you go into social media, you need to have goals in mind. Typical goals would be to earn new business, gain exposure, build relationships with other businesses or potential patients, generate leads, reduce your marketing expenses by ranking well in the search engines from those social profiles, increase traffic to your site or develop loyal fans! Choose Your Platforms After determining your goals, figure out your main platforms. Focus on a few platforms that you feel most comfortable with and know that your audience will be browsing. Plan Your Posts A study was put out (LINK) by Broadcast to World which talked about how often

What was discussed? Quote of the day: “Feeling blue? Change your color.” 1. Control Costs Controlling your costs might seem obvious but they can easily get out of line if you aren’t careful. Upgrading your software, giving yearly raises, or hiring new staff are just a few ways that costs can sometimes sneak up on you. You have to take your costs seriously, even if some might criticize you or call you obsessive -- at the end of the day it’s your business and the costs do matter. Controlling costs should be a focus throughout the growth of your business. Medical office employees often fail to accurately verify recorded write offs and they fail to properly handle charge reconciliations. Ensure that your office staff doesn’t become complacent in these areas. Try to go through the books at least every other month, line by line, and check how much you’re spending. 2. Listen to your Patients Listen to your patients and what they’re actually looking for from your practice.

What was discussed? Quote of the day: “Big shots are only little shots who keep shooting.” – Christopher Morley Content marketing is marketing your practice through content like blog posts, videos, and more. Start Blogging First, head to our blog post. • Custom Graphics: You can create graphics for each blog post or you can create infographics that are unique and shareable. • Share Your Posts: Share your posts on social media and with others in your industry. • Call to Action: Request more information, ask visitors to leave their feedback, comments, and thoughts. Traffic doesn’t happen overnight. It takes consistent writing (at least 1-2 posts a week). Repurpose Your Content Take a blog post that you wrote and use it in a different way. Don’t just plagiarize somebody’s post, or use exact, word for word versions of your old posts, publishing them anywhere you can find.. Create a

What was discussed? Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler 94% of first impressions are influenced by the design of a site – Research Gate Ask yourself: Is it better to be Fancy or Functional? You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions. According to KissMetrics, a website that has even a 1 second delay can lose 7% of conversions or more. Put User Experience First Be focused on User Experience above everything else. How easily can someone find what they’re looking for when they come to your site? How clear is the message you’re trying to portray? If someone can find exactly what they need within a second, their chances of getting in contact are much higher. It’s important that that information is presented front and center. Show Off Let people know why t

What was discussed? Quote of the Day: “I’m not a product of my circumstances. I am a product of my decisions.” – Stephen Covey It is extremely important for a doctor or dentist to have an excellent online reputation, especially in today’s world. According to internet research, 80% of Americans will use the internet and search for health related information. About 80-85% will trust an online review as much as a recommendation of a friend. Claim Your Profiles Go to these sites and set up your profiles - Doctor.com, Healthgrades, Yelp, RateMDs, Zocdoc, etc. Make sure you’re on these sites so that you can get reviews! Make sure you have an updated profile and that it’s consistent across all sites. Complete your profiles and make sure that you include images on your profiles so that peopl

What was discussed? Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale 1. Assess Your Needs Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice. 2. Understand What It Takes It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it’ll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you’ll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description

What was discussed? “Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama Improved User Experience and Copywriting: Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients! Improvement in on-page SEO: Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search eng

What was discussed? Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan Use Photos: Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank engine results. Including photos on Facebook will improve your profile as it’ll be recognized as more complete. Using photos in marketing emails, with Facebook ads, and on Instagram will help to build your brand and tell a story within seconds! Use Video: Get a YouTube channel and create short videos on an iPhone or Android and post them to your channel. You can create videos of you answering frequent questions that your staff gets, videos of some of your

What was discussed? Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.” Have a place for people to leave reviews: Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business, Yelp, Facebook and Healthgrades. You need to head to those websites and set up your profile on those websites. Manage your online reviews: You can monitor your reviews by setting up Google Alerts. When your practice is mentioned online, you’ll get an email that lets you know when and where so that you can respond to it if needed. You can also use tools like Grade.Us and BrightLocal that search the internet for places where you’ve received reviews and w

What was discussed? Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas. Create an Engaging Website: Websites can no longer be static, unchanging, brochure type websites. You need a website that provides value to the visitor. If you’re looking for a website that accurately portrays who you are, what your business is about, and why visitors should come to you -- you’ll most likely need to pay more than a couple hundred dollars. Look for an agency that understands the concept of a well-designed website. A well-designed website takes a lot more than just images and text. You’ll want a website that turns visitors into patients and that means the website needs t

What was discussed? Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert Einstein According to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients? Let’s breakdown the numbers. You’re getting 40 new patient leads a month (someone that could potentially become a patient) and you’re spending $2000 a month on your marketing. That is about $50 per lead, which might seem like a lot. However, say that you’re closing 17 of those leads. Closing 17 of those leads ends up in about $17,000 projected lifetime value which is really good! If we go back and divide the $2000 a month on marketing by the 17 new leads, we get about $117 per new acquisition. We refer to that as CPA (cost per acquisition). Based on lifetime value of the 17 new patients, we can determine the ROI. Take the projected lifetime value of $17,000 and divide that by the $2000

What was discussed? Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where your traffic is coming from, and ton of other information. To Get Started: Go to Google Analytics and create an account. You will get a snippet of code to put on your website and the software will start tracking from there. Useful Perks: Google Analytics will allow you to set up goals and will help you to determine how well your marketing efforts are doing. This information is useful in setting up your automated marketing campaigns and will ensure that when someone comes to your site, they’re presented with information that’s relevant to them. For more information on automated mark

What was discussed? Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair How Can You Find Time to Build & Maintain a Blog? Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’ll be able to get an idea for what you know and what you’re doing. Create Attainable Goals: An attainable goal could be something along the lines of writing at least 2 blogs a week for the first 6 months of the year. Goals can help you achieve and accomplish something that you really want, as long as you put effort into it. Studies show that blogging consistently brings in more leads than websites without blogs. Get Organized: Create a template that you’ll use for blogging. It should have an outline of what you’ll discuss in the post, a summary, a couple bullet points, and some ima

What was discussed? Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike Gafka Today’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base. Here are some statistics on just how seriously customer service can impact your business: A 2011 AMEX Report shows that 3 out of 5 customers will give up a previous favorite brand if they can get better customer service somewhere else. A 2010 RightNow Report shows 9 out of 10 Americans will spend more if they believe they can get excellent customer service. <a href='http://pressroom.consumerreports.org/pressroom/2011/06

What was discussed? “I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein Here's How You Can Keep Up to Date with SEO Changes Google Webmaster Blog This is where Google will typically announce their official updates. While this blog won’t have every single minor update to SEO (which can range from 300-500 updates a year), it does list the changes that are the most popular / will have the most impact online. Please be advised that sometimes they update this blog re-actively instead of proactively. Search Engine Land Search Engine Land is one of the most up to date sites and will most likely have some type of an update as soon as people recognize any kind of a change. A lot of times if enough people mention a change or some kind of update, Search Engine L

What was discussed? “Eighty percent of success is showing up.” - Woodie Allen Why Having an About Us Page Is So Important Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces. Here are some important things to include on your About Us page: Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients. Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself. Call to Action: Let your visitors know what they need to do after they’ve read through your Abou

What was discussed? Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden How to Create an SEO Strategy for Your Business Keyword Analysis When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be: Las Vegas orthodontist. Once you’ve identified the broad keywords, you’ll want to pair them with more specific ones. Specific keywords are referred to as “longtail keywords”. Here are some examples: “the best Las Vegas orthodontist, “reviews of Las Vegas orthodontist”, and “orthodontist near sunrise”. Ranking for specific keywords is beneficial since they won’t be as competitive as broad keywords and people who are looking up those specific keywords are closer to buying. Here are of the important tools mentioned: Keyword.io <a href

What was discussed? Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark Creating Better Content Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients. Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media. Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case st

What was discussed? Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.” 7 Ways You Can Make Your Website Better Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand. Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter. Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips. Be Easy to Read: Use a regular

What was discussed? Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield 5 Ways to Get Guest Blog Posts from Medical Professionals Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build your career by networking, and will even get you some backlinks from those who you are networking with.   Network Locally: Network at meetup groups (check out meetup.com), chamber meetings, and business groups. You don’t necessarily want to have your competition posting on your blog, but maybe have another professional post on your blog. (For example, if you’re a dentist, reach out to an orthodontist who can post some valuable content.) Network Online: LinkedIn is a great place to start networking online with other professionals. Reach out to them and see if they’re interested in

What was discussed? Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard Quick SEO Wins To Make Your Website More Visible Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go! Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that. Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a

What was discussed? Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu How You Can Use Visual Content Effectively to Market Your Practice Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style. Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature! Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust. Be Helpful: Provide a solution to a problem that your potential audience has. Try creating

What was discussed? Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig Ziglar Some common SEO terms that you should know: Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos. Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form. Domain: Where people go to find your website. Example: www.yourwebsite.com The Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”.   Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page. On-Page SEO: The coding of th

What was discussed? Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William James Should you do your own online marketing, or hire someone to do it for you? Here are some common questions that will help you to determine which route to take: 50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hours preferably) to learn the basics of SEO and online marketing? Comprehensive SEO Campaign: Are you willing to put together a comprehensive SEO campaign and follow it? 1000 Words Every Week: Are you willing to write at least 1000 words weekly, optimize those words, and then publish them in a blog post form? Industry Trends: Are you willing to dedicate at least 10 hours per week to reading up on industry trends? Review of Local Citations: Are you willing to go through your local citations (monthly at minimum) to ensure that they’re correct? Relationship Building: Ar

What was discussed? Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro Here are 7 Signs That Your SEO Company Is No Good: Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and valuable information. Rankings That Don’t Matter: They tell you that you are ranking high for highly specific searches that don’t matter to you and that this is a good thing. They should be concerned with improving your rankings for searches that matter to you or are in line with your goals. Measurable Results: They aren’t giving you any measurable results that you can see. You need to ensure that the money you are putting in is going to end up in an increase in business, not just rankings. Irregular Contact: They aren’t contacting you on a regular basis and any correspondence

What was discussed? Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet. Here’s what to expect when you hire an SEO / online marketing company: Full Transparency: Nothing should be hidden from you and they should be able to answer any questions you have about their practices. If they are claiming that they cannot give out industry secrets or something along those lines, don’t believe it. Reasonable Communication: Inquiries that you make should be responded to in a reasonable amount of time, usually 24-48 hours. Website Involvement: The company should be involved in your website and should be providing you with information on what needs to go on your website and how they’re going to do it. If they aren’t asking you for access to your site,

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson 11 Tips on How to Make Your Google Adwords Landing Page More Effective: 1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page. 2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach. 3. Give Them What They Want: Provide value & good information that is easily accessible. 4. Be Specific: Let those who visit your page know why they should choose your practice over someone else’s by mentioning specific benefits of working with you (accreditation's, techniques, etc.) 5. Tell Them What To Do: If you’d like forms filled out, tell them to fill out a form. If you’re looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contac

In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients. What was discussed? • The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh • Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's time to create a YouTube channel for your practice. • Make your own videos, you can do it by uploading and editing them through your phone. All you need is the right apps. • Share others’ videos. Ask your patients to share a video. • Ask patients to be part of your videos. Have them create a video testimonial. This will boost your credibility and provide you with more content you can post on your site and social accounts. • Create educational videos about treatments, how-to videos, and answer your patients’ questions. This will allow you to position yourself as smart and helpful

In this episode, Tyson talks about keywords and how to use them to get more patients. What was discussed? •    The quote for the day is: “Change your thoughts and you change your world” -Norman Vincent Peale •    If you want to show up to the search engines, then show up for the right keywords •    The right keywords help you to convert more patients •    It's important that you don't just focus on keywords on the benefit of keywords •    Even if you create a lot of content and add value, you still need to optimize it for search engines. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: <a href

In this episode, Tyson discusses how he changed his mind regarding his views about Google Adwords What was discussed? •    The quote for the day is: "The only way to do great work is to love what you do." - Steve Jobs •    You shouldn’t rely soley on one form of marketing, including just Google AdWords. •    #1. Google Ads can attract clicks from people with no intention of buying. You are spending a budget on the so-called windows shoppers that simply have a look but don't intend to actually buy. •    #2 People get numb to ads. How many times do you click on an ad? You see them on such a regular basis that you don't pay attention anymore. •    #3 Paid ads only work on the search engine you're paying, Google, not on other plat-forms. You don't want to be in just one place, but in multiple places, so people can find you. •    #4 People often think that you bought your way to the top of the page and this doesn't bring credibility to your business. They feel that you’re

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it. What was discussed? •    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now. •    It's much harder to get to the top of the search engines and attract the patients that you want. That’s why you need to consider marketing your practice online. 1. There is the fear of losing new patients. If you don't market your practice online it's going to be harder to find you and your services. 2. Current patients may start to look to competitors. Patients want to connect with you on social media, building more trust. If you're not, they might look for someone else. 3. If you're not marketing online you won't know what works and what doesn't for your website. You won't know how the different pages are perf

In this episode, Tyson talks about social media and how a doctor can use it to get more patients. What was discussed? •    The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill •    #1: Connect. Create a page and promote it. Make sure that people know about that page. •    #2: Create a schedule and then follow it. A social media schedule will help you know exactly what you're going to be posting about. Spend an hour at the beginning of the month and create potential status updates that you're going to use, including images, links, etc. •    #3: Engage. Create content and interact. Make sure you reply to questions as soon as possible, be available. •    #4: Go above and beyond with your content creation. This will separate you from the others. You create something really awesome and post it to your wall and people talk about it. •    #5: Don't go dark, stay active. You don't have to be the most social person out the

In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet. What was discussed? ·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll. ·Information details should be consistent through all listings. ·Call tracking provides a data of how many people comes to your site through organic listings. ·Google Insights tells you a lot of data about your website. Episode 19 CallRail CallFire Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: <a href='http://www.

In this episode, Tyson talks about the 9 online marketing definitions you should know. What was discussed? •    The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi. •    9 online marketing definitions you should know: o    Search Engine Marketing o    Inbound marketing o    Content Marketing o    Social Media Marketing o    Email Marketing o    Brand Marketing o    Search Engine Optimizations o    Local SEO o    Link Building •    SEM is a catch all for your marketing efforts online. •    Inbound marketing is more low key: content and blog posts. •    Content should be interesting and not come off as promotional. •    SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value. •    Email marketing is an easy-to-miss way to maintain established relationships. •    Brand Marketing means getting your name out in the world: logos, slogans, core va

In this episode, Tyson talks about the reasons why cheap SEO does not work. Great episode for dentists to listen to as they are often bombarded with SEO pitches. What was discussed? ·The quote for the day is: “Whether you think you can, or you think you can't, you're right.” -Henry Ford. Why Cheap SEO doesn't work: o   No real set strategy o   One size fits all solutions don’t work o   Keyword research is not done o   Creating high quality content isn’t cheap o   Not enough time for proper work ·Assurance that you will get on top is usually not true. ·Every marketing campaign should be different because each practice is unique. ·It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do. ·High quality content costs more. Cheap is a red flag for and could cause issues down the road. ·Black hat (Against Google Guidelines) techniques should never be used. Have you considered

In this Episode, Tyson talks about the different SEO problems that dentists and other healthcare professionals encounter. What was discussed? ·The quote for the day is: "In order to succeed, we must first believe that we can.” Typical SEO problems: o   You violate Google Guidelines. o   You don’t create good content. o   You don’t promote the content. o   Your website structure stinks. o   Your website is not mobile optimized. ·         Don’t violate Google guidelines to temporarily boost your search rankings. ·         Use keywords appropriately. Don’t keyword stuff. ·         Create content with blog posts, videos, podcasts, etc. ·         Don’t forget to promote your content through social media, guest blogging, etc. ·         Create a site map to help search engines understand your site better. ·         Make sure your website is mobile friendly.   <p class="MsoNormal" style="line-height: normal;

Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible. What was discussed? The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson. 5 ways to get more visibility on your website: o  Speed up your website. o  Use Google Pagespeed Insights or Pingdom.com to check your website speed. o  Compressing images can also speed up your website. o  Update content regularly. o  Use your blog as a tool to update your website. o  Use search engine friendly URLs. o  Use a Sitemap (the map of your website that tells the search engines what is on different pages). o  Be sure that your website is responsive. o  Websites should be optimized on different platforms. o  Test to see if your website is mobile friendly   Have you considered hiring a company to

The more visitors on your blog, the more chance you have of increasing your number of patients. In this episode, Tyson talks about the different ways you can get more visitors to your blog. What was discussed? * Quote for the day is: "We may encounter many defeats but we must not be defeated.” -Maya Angelou. Ways to get more visitors: o Be proactive. * Take control. Go out and find people to visit and promote your blog.   o Promote yourself. * Don’t be shy. Promote yourself and your business.   o Utilize social media. * Utilize social media for promotions.   o Make it easy for people to share. * Have an easy, one-click, share button on your website.   o Add a link to your blog and emails as your signature.   o Tweet your blog posts. * Tweet often and regularly.   o Focus on keywords. * Repeat keywords in a natural way.   o Offer more than just text. * Use a variety of different medias such as infographics and videos.   Learn more about <a href='http://info.titanwebagency.com/bl

In this episode, Tyson tells you how to make your good online marketing campaign great.  What was discussed? * Quote for the day is: "Problems are not stop signs, they are guidelines.”  -Robert H. Schuller. 5 ways to take your online marketing to the next level: o Make your website mobile friendly. *  Almost 50% of website traffic comes from mobile devices, so make sure that your website is compatible.   o Know your target audience. * Use your website as a medium to speak to your target audience.   o Focus on Social Media. * Do more than just set up a Facebook page: really focus your social media.    o Focus on your content. * Create high quality content.   o Make appropriate adjustments. * Make adjustments as necessary to keep improving: review, run performance tests, and rethink.    Learn more about Facebook Ads   Have you considered hiring a company to help you market your practice? If so, be sure to check ou

In episode 48, Tyson talks about the ways you can spot and avoid shady dental SEO companies.  What was discussed? * The quote for the day is: "Start where you are. Use what you have. Do what you can.”  -Arthur Ashe.   * Hiring the right company can save you hours of frustration. Ways to spot a shady SEO company:   o They guarantee first page rankings * A first page ranking is an impossible guarantee.   o Quantity over quality * Don’t be swayed by quantity of activity. SEO is not a numbers game.    o 1 tricky ponies * A company should always use a variety of techniques.    o They are unable to answer your questions. * The company should always be able to answer your questions.   o They know nothing about SEO. * Steer clear of companies who do not know SEO at all.   o It sounds too good to be true. * Thoroughly research the company and their past work.   o Too Cheap * Too cheap is too good to be true.  Hav

It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics. What was discussed? * Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough."  -Og Mandino   * Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site. 4 kinds of traffic: o Direct traffic * Direct traffic is the most common and comes from individual people directly accessing your website.   o Paid Traffic * Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.   o Referral Traffic * Referral traffic comes from sites on which you are referenced.   o Referral traffic can be increased by guest blogging, but be consistent with your citations. See “The Blogging Doctors” below.   o Organic Traffic * Organic traffic comes from search engi

Every business should have a website. In this episode, Tyson talks about the 5 crucial elements for your healthcare website. What was discussed? * The quote for the day is: “Fall 7 times, stand up 8.” 5 Elements of a Successful Healthcare Website: o Contact Form *Every website should have a contact form to filter out spam and easily connect to clients. o Visible phone number * Phone numbers should be easily visible on the upper right hand corner of the screen. o Online appointment capability * Patients should be able to book appointments through your website. o Click to pay * Your website should have a quick and convenient method to pay bills online. o Updated blog * Position yourself as a leader in the industry by updating your blog weekly.   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing

SEO, if done right, can really help you take your business to the next level. In order to get the most out of SEO, choose a company that is familiar with your industry. In this episode, Tyson talks about the 7 questions you should ask an SEO company. What was discussed? ·Quote for the day: “Everything has beauty, but not everyone sees it.” 7 questions to ask an SEO company: o   Can you guarantee first page rankings? o   How will I know what work you are doing? o   What role does Social Media play in SEO? o   What tools do you use for SEO? o   What are your views on Content Marketing and SEO? o   How do you define “success?” o   How much does it cost? ·Look for an honest company that doesn’t make you false promises. ·Hire a company that will frequently update you on what they are doing. ·The company should integ

In this episode, Tyson talks about the 3 strategies you can implement in order for your practice to go beyond page 1 rankings. What was discussed? ·Quote for the day is: “The man on top of the mountain didn't fall there.” - Vince Lombardi. 3 Strategies to Go Beyond #1 Rankings o   Email Marketing o   Utilize Content Marketing o   Use Social Media & Re-targeting ·Email marketing is a powerful tool to market your practice. Start collecting emails as early as possible. ·Send out monthly newsletters. ·You can use blog posts, videos, and podcast to market your content. ·Use Social Media to drive visitors to your website. 8 Effective Targeting Strategies for Building Facebook Page Likes Podcast, Episode 5 Podcast, Episode 17 Have you considered h

SEO, when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance. What was discussed? ·Quote of the day: “The only person you should try to be better than is the person you were yesterday.” 5 Unique backlink opportunities to improve your SEO performance: o   Alumni Websites & Newsletters o   Donations and sponsorships o   Give Presentations o   Testimonials o   Offer Scholarships ·Utilize your alumni websites to build up additional listings. ·Donate to local organizations. ·Sponsor a community event to increase your presence in the community. ·Obtain backlinks from products and services that you are using in your practice. Get a co

Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice. What was discussed? ·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.” 7 Creative ways a Dentist can market his practice o   Use Postcards o   Provide office tours o   Use videos o   Utilize local press o   Post Facebook Ads o   Build your reputation o   Join local organizations ·Postcards can be used to track and integrate pay-per click ads. ·Videos are a great way to connect with your potential patients. ·Use press to increase your brand’s exposure. · Facebook Ads can help with communicating directly with your target audience. ·Build your reputation and reviews on Google Plus. ·Get out there and be active in your community. Get your <a href='http://amzn.to/1Ggfsji'

In this episode, Tyson talks about the 8 common Marketing mistakes that dental practices are making. Learn what they are and so you can make the steps to correct them. What was discussed? ·Quote for the day: “Believe you can and you are half way there”. -Theodore Roosevelt. 8 internet marketing mistakes dental practices make: o   Giving mixed messages. o   Failing to listen to potential patients o   Failing to utilize mobile websites o   Not having a high converting website o   Being afraid to try new things o   Lack of SEO knowledge o   Lack of Social Media presence o   Putting all your marketing eggs in one basket ·Patients want to be heard. Listen to them and communicate with them. ·Make sure your website is mobile friendly. ·Branch out, take risks, and create more options. ·Have a good basic knowledge of SEO. ·Be aware of potential clients on Social Media. ·Never invest in a sing

It is essential to market your practice in different ways to make it grow, but how? In this episode, Tyson talks about the 4 different ways you can diversify your marketing campaigns. What was discussed? Quote for the day is "Its not the years in your life that count, its the life in your years". By Abraham Lincoln. 4 ways that a doctor can diversify their marketing campaigns include: o Branch out to different channels of social media o Blogging (the right way) o Focus on a specialty o Think offline Never settle for a single marketing strategy. Get on the social media channel that your target audience uses Provide value and quality to your blog posts. Blog consistently. Focus on a niche, have your specialty. The offline world can still provide you with a good ROI, don't neglect it. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put to

Content marketing is essential to developing your business online. In this episode, Tyson talks about content marketing and how you can develop your own content marketing strategy. What was discussed? Quote for the day is "Every strikeout brings me closer to the next home run". By Babe Ruth Content Marketing is simply marketing with content. Social Media, Blog posts, podcast, videos and presentations are a few ways to create content. Content Marketing is much more comprehensive than most other online marketing strategies. Understand and know your target audience Being unique and having new ideas will help you develop an awesome strategy. Developing your content marketing strategy: Identify your target market and categorize them. Develop your content. Deliver your message on the best platform according to your research. 8 Wa

Now that you have your business running, the next step is to grow it. In this episode, Tyson talks about the 17 different methods you can use to grow your business. What was discussed? Quote for the day is "I am not a product of my circumstances, I am a product of my decisions." By Steven Covey 17 ways you can grow your business: 1. Blog 2. Use appropriate keywords and phrases on headlines. 3. Share your location within blog posts 4. Don't under estimate the importance of powerful blog titles 5. Answer the questions that your clients & potential clients have 6. Write information content, not promotional 7. Re-purpose blog content 8. Turn your articles into audio 9. When using video, the title is important, be sure to get a good one! 10. Add your information in your video description 11. Share your video with multiple websites 12. When blogging, use keywords towards the beginning of a post

Citations help you with your online presence and ranking online, in this episode, Tyson talks about some best practices when building citations for dentists, or any other healthcare professional, as well as some things they want to avoid. What was discussed? Quote for the day is "Whatever the mind of a man can conceive and believe, it can achieve." By Napoleon Hill 5 Things that can hurt your citation building & local SEO efforts: o Not knowing what citations you have o Not using the correct information o Not filling out your profile completely o Not keeping records o Not consistently checking your citations Get an idea where you are listed. Use tools from BrightLocal or Moz.com/Local to know your citations. Make sure that you use the correct information on your citations. Citations should be consistent ( Name/Address/Phone). Fill out your profile completely. You reall

In this episode, talks about business directory listings (citations) and the role they play in your online marketing. What was discussed? ·Quote for the day is “Cowards never start, the weak never finish, and winners never quit” ·Business listings are the listings you have online on different directories such as Google, Bing, etc. ·Google My Business is one of the most important listing for your business to be on. ·Make sure that your listings are 100% accurate. ·The consistency of these listings and where you are listed impacts your search engine rankings. ·Remember NAP – Name, Address and Phone number consistency is important. ·Where can you get citations? o   Chamber of commerce o   Industry directories o   Search on Google for your competitors business name, and this will show where they are listed. o   Alumni websites ·Fill out the listings as much as possible. <a href='http://blog.titanwebagency.com/citations-for-docto

Tyson talks about the 5 essential parts of an online marketing campaign to attract more potential customers to your practice. What was discussed? ·Quote for the day is “Failure is not falling down; but refusing to get up.” 5 parts of an online marketing campaign include: o   Website o   Get listed on directories online o   Guest blog o   Use video o   Email marketing ·Have a website that promotes your practice, a website that is full of information that provides answers to your customers and potential customers questions. ·Online directories can help promote your website. ·Blogging can be a great way to get exposure to your practice’s website. ·Videos can build trust on your potential clients. ·Email marketing can be an effective lead generator for your business, it can attract potential clients to your practice and help you build a relationship with them. <p class="Mso

Now that you know how important SEO is for your practice, it’s time to choose your SEO Company. In this episode, Tyson talks about the 7 ways to ensure you choose the right SEO company for your business. What was discussed? ·Quote for the day is “The struggle you are in today is creating strength for tomorrow.” 7 Ways to choose your SEO company o   Have goals and expectations to begin o   Get referrals o   Look for white hat SEO & understand why this is important. o   Check their knowledge o   Understand their services o   Ask them questions, know their strategy o   Check up on their customer service ·Have goals in mind and have expectations for your SEO company before you even start. But don’t be afraid to reset these expectations. ·Get referrals from your colleagues if you can. ·Try to find a company that specializes in SEO in your industry. ·Know what services they can offer you and how it can help your practice. ·Don’t hesitat

Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing. What was discussed? ·Quote for the day is “Do it now. Sometimes, later, becomes never.” How can a doctor succeed with email marketing? o   Focus on subject lines o   Create an efficient & effective schedule o   Tailor your content to your audience o   State your case o   Have a clear call to action o   Provide Value o   Use social media o   Ask for feedback ·Subject lines are what people look at when opening an email, keep it simple. ·Usually 2-3 times per month would be just fine for email frequency ·Be sure you are writing for your target audience. ·Keep it short and sweet. ·Provide a call to action. ·Utilize social media as much as possible. ·Ask for feedback and improve as appropriate. Have you considered hiring a company to help you mark

Search Engine Optimization is a great tool to increase your presence online and rise above competition, but how much should it cost? In this episode, Tyson talks about how an SEO company determines the cost and what you can expect to pay. What was discussed? ·Quote for the day is “Begin new trails instead of following old paths.” ·Before an SEO project begins, a good dental SEO company performs a comprehensive audit. ·A comprehensive audit will give the SEO company a general idea of what needs to be done to increase visibility and rankings. ·An SEO audit can include: o   Google My Business review and analysis o   On page SEO o   Backlinks o   Content o   Citations o   Reviews o   Social Interaction ·Typical cost for SEO for a dentist or other healthcare professional is around $1,000-$3,000 a month. ·The more work that needs done, the more you can expect it to cost. Read the blog post: 8 Ways I

One of the most effective forms of marketing is referral marketing. How do you get your patients to give you referrals? By creating raving fans!  In this episode, Tyson talks about the ways to create raving fans. What was discussed? ·Quote for the day is “Talent is God given, be humble. Fame is man given, be grateful. Conceit is self given, be careful.” Ways to create raving fans: o   Create a vision for your business and pursue it. o   Make sure your vision aligns with your expectations and wants. o   Give and then give some more. ·Get raving fans thru excellent customer service, by going above and beyond. ·Avoid bad raving fans (ones that complain about you) by treating your patients like gold. ·Successful businesses create their own vision. ·Social media is a great way to determine the likes and wants of your customers. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free

Being able to properly and effectively attract new patients through pay per click will greatly improve the profitability of your practice. In this episode, Tyson talks about the different problems doctors have with PPC and how to solve them. What was discussed? ·Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference.” 10 PPC Problems Doctors Face: o   Directing traffic  to their homepage o   Focusing on broad matches o   Using generic headlines o   Relying on suggested keywords o   Not using negative keywords o   Not localizing o   Not setting up ad groups o   Lack of attention to phrasing o   Not tracking your results o   Cost vs Conversion ·Send customers to a specific landing page that talks to them, that is targeted with the information

Building your presence online is an extremely effective way to get in front of more potential patients and grow your practice. In this episode, Tyson talks about the ways you can build your online presence now. What was discussed? ·Quote for the day is “There is no substitute for hard work.” 5 Ways to build your online presence now: o   Know your goals o   Monitor and improve o   Provide value o   Connect o   Give back ·Know your goals and focus yourself on achieving them| ·Measure your progress and adjust ·Provide valuable, no strings attached information to your patients and potential patients. ·Be social and connect with others ·Give back. Titanwebagency.com/philantrophy Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer A

Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media. What was discussed? ·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.” The 10 social media problems discussed were: o   Using too many platforms o   Using social media as an advertising outlet o   Using poor content o   Failure to post regularly o   Too much or too little personality o   Using technical lingo o   Failure to understand the tone and text of the environment o   Failure to respond to your audience o   Not tracking and analyzing results o   Failure to use platforms appropriately ·Focus on one social media site that you are comfortable and be active on it before moving on to another. ·Social media should be used to socialize with your patients not simply to sell to them. ·Post ph

In this episode, Tyson talks about the 7 different ways to differentiate your practice and stand out from your competition  and build a dominating healthcare practice. What was discussed? ·Quote for the day is “Don’t cry because it is over, smile because it happened.” Dr. Seuss 7 ways to differentiate your practice: o   Focus on customer service o   Be organized o   Continue your education o   Upgrade your office o   Follow up with inactive patients o   Consider internal marketing o   Increase your online presence ·Give your customers the best experience they ever thought possible! ·Make it convenient for your patients. ·Educate yourself with new technologies and information you can offer to your patients to make their lives and experience better. ·Improve your office experience and make it customer friendly. ·Use internal marketing such as incentives and promo offers. ·Build an awesome website to make your online presence stand out. ·Guest b

Your website is a 24/7 marketing tool and should be the foundation of your online marketing strategy.  A high converting website means more patients and more revenue for you. In this episode, Tyson talks about the 5 qualities of a high converting website and how this will help you and your practice. What was discussed? ·Quote for the day is “Your beliefs does not make you a better person, your behavior does.” 5 elements of a high converting website. o   Clean layout o   Loads fast o   Easily findable contact information o   Working links o   Aesthetically pleasing ·A simple and clean website is much more efficient than one ‘jammed packed’ with info. ·The speed of the website is important for customer satisfaction and online search rankings. ·Make your contact information easily findable at your website. (upper right hand corner, footer, contact page etc) ·Check your links on the site on a regular basis to make sure that they are working and none

Hiring an online marketing company for healthcare professionals can be pivotal in determining the success of your online marketing efforts. In this episode, Tyson talks about the different things to look for in hiring a marketing company for your medical practice. What was discussed? ·Quote for the day is “Don’t let what you can’t do interfere with what you can do.” 5 things to think about when hiring an Online marketing company: o   Sounds too good to be true o   What is their game plan? o   What are their social networks like? o   Check their reviews online o   Are their rates in line with industry averages? ·Rankings guarantees should be red flags. ·Find out what is their plan for your business. ·Check their social media accounts and see if

Blogging can greatly help you improve your practice. With proper help and guidance, you can surely blog your way to the top. Listen to this episode and let Tyson help you with his healthcare blogging tips. What was discussed? ·Quote for the day is “We either make ourselves miserable or make ourselves strong, the amount of work required is the same.” Ways you can create an engaging blog: o   Get some ideas from other blogs. o   Focus on specific, pre-determind keywords. o   Spell check and grammar check o   Format it properly. o   Put links. o   Have a call to action. ·According to Hubspot, blogs that update every month gets more leads than those who do not. ·Get ideas on Industry specific blogs for ideas ·Choose a focus

Email marketing is a powerful tool to reach  your customers. In this episode, Tyson talks about the ways create an effective email marketing strategy for your practice. What was discussed? ·Quote for the day is “Be strong when you are weak, brave when you are scared, and humble when you are victorious.” Five  ways to create and effective email marketing strategy. o   Focus on Subject lines. o   Concentrate on the content. o   Clear and concise call to action. o   Provide content that is valuable. o   Tie-in social media. ·Take time to create a powerful subject line. ·Email with purpose. ·Be clear and specific on what you want them to do. Use social media as a way to get your message out.  Have y

Reviews are a great way to market your practice, they can increase your search rankings and improve your overall online reputation. In this episode, Tyson talks about how to get good reviews for your practice and how to leverage them to get more patients. What was discussed? Quote for the day is “Character is how you treat those who can do nothing for you.” How do you get good reviews? Set up a review strategy Kindly ask your patients to leave a review. Follow up with them Create a review website for customer’s convenience. People searching online looks for good reviews. Provide the best value and service you can offer. Get at least 5-10 good reviews on Google Plus before asking for reviews elsewhere. Ask your patients politely for a review. Follow up after 3 days with a link to the review site. Make a simple, one page review site. Example would be <a href='http

More traffic to your website means more opportunities for potential and existing patient to visit your practice. Tyson talks in this episode about the 3 different ways to increase traffic to your website. What was discussed? Quote for the day is “Be yourself, everyone else is already taken.” 3 ways to increase traffic in your website. Use SEO for healthcare professionals Content marketing Guest blogging SEO when done right, helps increase your ranking in the search results. Content marketing is marketing your services online thru Social Media, blogs, podcasts, presentations etc. The more content, the more chances that the search engines increase your ranking. Guest blog on different websites to create traffic back to your website. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Co

Let’s face it, blogging is an effective way to market yourself and your practice, this includes for dentists, and other doctors and healthcare professionals. In this episode, Tyson talks about the 7 different ways to make sure that your blog becomes successful. What was discussed? ·Quote for the day is “Connect with life.” 7 ways to make sure your blog succeeds: o   Have a niche o   Write for the average visitor o   Post Consistently o   Personalize the content o   Be concise o   Optimize o   Promote ·Create a blog talking about something specific that you specialize in. ·Write with value and write something that can be understood by the average visitor to your site. ·Write and post regularly. ·Personalize the content of your website to create engagement from your potential customers. ·Don’t worry about it being long, get to the point, and provide value. ·Optimize your blog posts with p

In this episode, Tyson talks about citations, what they are and why are they important for your business. What was discussed? ·Quote for the day is “Motivation is what gets you started, habit is what keeps you going.” ·Citations are also called business directory listings, business listings, directory listings, etc. ·Make sure that the Name, Address and Phone number of your business is accurate on each citations. This sends good signals to the search engines and helps you rank better. ·Wrong citations or listings can send wrong information so search engines and may lower your rankings. ·Citations are basically a listing of your business on the internet. o   2 types of Citations §  Structured §  Unstructured ·Excellent quality citations sites for Healthcare Professionals includes Healthgrades, Realself ,Vital

If you’re like most doctors, you want to make sure your website gets seen so you can get more patients, right? In this episode, Tyson will  discuss different things you can do to help you increase your rankings and improve your overall online presence.   What was discussed? Quote for the day is from Albert Hofmann “Today is the first day of the rest of your life.” What factors help increase your rankings?   Google My Business Listing Optimization Using Consistent information (NAP) Leveraging local information Getting lots of reviews Completely and accurately fill out and claim your Google My Business page. Be sure to include a custom background and cover image for your Google My Business page. Use consistent name/address/phone information for all your listings across t

The use of social media is a great way to connect with your existing or future patients. In this episode, Tyson talks about the different types of social media platforms and how can this help benefit your practice. What was discussed? ·Quote for the day is “Where you are right now doesn’t have to be where you end up. Decide where you end up. Introduction to 4 Different Social Media Networks for Doctors Facebook Twitter Google Plus (Google Plus is no longer active) Instagram What do you need to do? Set-up a Facebook business page that is separate from your personal page. Facebook business page gives you insights and analytics about your business that personal pages do not. Twitter-keep things nice, short and exact to the point. Using visuals such as picture are a great way to get

If you are a doctor, increasing your search ranking is a vital if you want to grow your practice. Getting to the top of the search results will enable you to get in front of more eyeballs, and get more new patients. In this episode, Tyson talked about 4 strategies you can use to improve your visibility in the local search results.   What was discussed? ·Quote for the day is “If you look for an excuse, you will find it.  If you look for a way, you will find it.” The 4 ways to increase your online visibility: o   Claim your listings (Google My Business, Bing Places, Yahoo Places, etc) o   Regularly update your website with new content o   Ensure your on page SEO is properly set up o   Be Consistent with your name, address, phone number across the internet ·Claim your Google My Business page and make sure it is set up properly. ·Google sees a website that adds new content as a legit website and  this can increase it's rankings. </

A competitor is not only considered competition but can be used as a model for your growth. In this episode, we talked about 7 ways that you can learn from your competitors and increase your visibility online. What was discussed? ·Quote for the day, “Enjoy the little things.” ·How can you learn from your competition? o   Check out their website content o   Look at their keywords that they are ranking for (use a tool like SEMRush) o   Review the site design o   Look at the website functionality o   Check the backlink profile using something like ahrefs o   Look at their citations and see where they are listed o   Follow them on social media to see how they engage with their audience. ·The content on a website effects the user’s experience. ·Look at specific features that their website has and if appropriate consider implementing them <p

Blogging is a great way to connect with others and market your practice. In this episode of The 10 minute Healthcare Marketing podcast, we discuss 7 ways that blogging can help you increase your online presence, and get more patients. What was discussed? ·Quote for the day, “What you do speaks so loudly that I cannot hear what you say.” ~Ralph Waldo Emerson The 7 ways blogging can help your healthcare practice include: o   Increase your SEO results o   Provide content for your social media sharing o   Raise awareness o   Establish/Build your authority o   Educate your visitors o   Connect and engage o   Network and build relationships ·Blogging has the ability to increase your search engine rankings and SEO results. ·Be personable and use social media to connect with your potential patients. ·Link your guest blog posts (usually in the bio section) so readers of one of your guest blog posts can see other p

Loyal patients. They are the lifeblood of any thriving practice. Loyal patients not only stay on the books longer, but they refer their friends, family, and others helping you be even more successful. In this episode, we will be talking about ways you can connect with your patients, building strong bonds that the competition won’t be able to break. This will help you take your practice to the next level.   What was discussed? ·Quote for the day, “Be the Best Version of You.” The 5 items discussed were: o   Watch for warning signs of churn o   Be accountable o   Build relationships o   Be responsive o   Prove you're worth it ·Proactively manage your relationship with your patients to retain them. ·Watch for warning signs so that your staff can engage and try to persuade your clients. ·Accept mistakes, own up to them, and learn from them. ·Build a personal relationship with each of your patients to develop a

Your website is done, marketing strategies are set, and now you are wondering why aren’t you still attracting customers? In this episode, we talk about ways to troubleshoot why your practice isn’t bringing in patients thru it’s website. What was discussed? ·Quote for the day, “Now or never.” ·3 reasons that website don’t work for healthcare professionals. o   No Before and After Pictures. Nothing showing your work. o   No reason to choose you. Why should I choose you over other doctors? o   Content. Don’t be technical. Be personal. Let your patients learn about you and be able to connect with you as a person. ·A good quality, professional website for doctors will typically start in the $3k range. ·Your website should be a 24/7 salesperson for your business. ·Be personal, don’t be too technical. ·Before and after pictures helps people visualize your wor

In this episode, we discuss 3 different ways to grow your practice by getting more exposure to your brand, helping you get more patients, and become more profitable. What was discussed? ·Quote for the day, “Don’t be average.” Overview of what we discussed: o  Optimize your website (On Page SEO). Add a sitemap, use page title appropriately. o   Create awesome content o   Use promotions Perform on page SEO to your site. Add a sitemap. Create awesome content, providing value to your visitors. Content can be in the form of blog posts, videos, graphics, images, podcasts, and more. Update your website regularly with blog posts, videos, etc. Write posts that answer the questions of your ideal persona. Use promotions as they are a great marketing tool to drive traffic, increase brand awareness and create a buzz. Learn more about t

In this episode of The 10 Minute Healthcare Marketing Podcast, Tyson further explains what backlinks are, how you can get them, and why they are important to your search engine rankings. ·Quote for the day comes from Bruce Lee, “The successful warrior is the average man with laser-like focus.” ·Backlinks are a referral from one website to another, similar to a referral from one person to another. ·2 types of links are “no follow” and “do follow”. ·“Do follow” passes authority or “linkjuice” from the referrer's website to yours and helps increase your rankings in the search results. · “No follow” does not pass this authority and won’t typically increase your rankings. ·Both are good to have but “Do follow” is better as far as helping you get up higher in the search results. ·Get backlinks by guest blogging, getting listed in directories and by networking. ·Are backlinks important? Yes they are. They are  signs of an active and

Today we talk about how Google determines who to show up in their search results and what you can do to improve your position in Google search results. ·Quote for today comes from Thomas Jefferson which says, “I find that the harder I work, the more luck I seem to have.” ·The question is “How to Improve your Search Engine Rankings?” ·Five things that determine your search engine rankings and that you can work on to improve your results. 1. On page SEO 2. Page load speed 3. Page Rank/Authority 4. Link Relevance 5. Thin Content ·Have your title tag optimized with a keyword. ·Website speed is important, nobody wants to go to a slow loading website. Check the speed here. ·If you use Wordpress,  use a plug in such as WP super cache. ·Build your Page rank by keeping your domain for a long time, updating

In this episode of The 10 Minute Healthcare Marketing Podcast, Tyson answers a question from a listener who wants to know how he can market and get customers from online searches with a small budget. Stay tuned and discover tips on how you can improve your business marketing online. What was discussed? Daily quote comes from Scott Hamilton which says, “The only disability in life is a bad attitude.” Question is “How can a doctor with minimal budget expand their online presence?” Tyson mentioned 5 things that you can do to increase your online presence and get more and better patients: Claim your Google My Business Page Set up Citations Get reviews Use Social Media Network Google My Business is free and an awesome way to increase your online presence. Use citations such as Yelp, Citysearch, Healthgrades, etc. Discover why citations are important here and learn

Today’s episode of The 10 Minute Healthcare Marketing Podcast is all about Google My Business. Google My Business, previously Google Places and Google + Local is perhaps one of the best ways that a doctor can get noticed online and get more patients. It is the first thing I typically will work on with my clients because it can give such great results. What was discussed? Motivational quote for the day is “Life is good.” Previously called Google My Places, also known as 7 pack or Google results. Learn how to list your business at Google Places. Use a domain email address to register at Google My Business. Fill out the information accurately. Your Website URL should be the same as the address in the search browser (example: www.mywebsite.com or mywebsite.com) Promote your page, create quality content, and link to other people or other social media platforms to increase visib

In this episode, Tyson talks about the power of social media and how doctors can use it to build their presence online, help SEO results for healthcare professionals, and allows you to connect with patients. What was discussed? Quote for the day “Be here now.” Facebook is the most popular platform for social media and usually the one I recommend starting with. We talked about setting up a Facebook page for your business. The importance of having a professional background image. Let your staff and patients market for you by liking your page and sharing it. Maximize the use of the #Hashtag in Twitter. LinkedIn is a professional network, know the difference between the different networks, and understand who visits each one. Focus on 1 or 2 platforms when getting started. Use Buffer or Hootsuite to manage all your social

In this episode, Tyson talks about the 6 ways to increase traffic (visits) to your website. What was discussed? Quote for the day comes from Thomas Jefferson, “Nothing can stop a man with the right mental attitude from achieving his goal, nothing on earth can help a man with the wrong mental attitude.” The 6 ways to increase website traffic include: On Page SEO Citations Social Media Partnering with a local businesses Guest Blogging Build an E-mail list Fully optimize your site to greatly increase visibility in the search engines. Expand your presence by getting on websites such as Google Places, Yelp, and Bing. Choose one platform of social media that your customers are using and focus on it. Guest blogging can help you obtain backlinks to your websi

In episode 3 of The 10 Minute Healthcare Marketing Podcast, Tyson talks about the 5 things that are need to be considered when putting up your website. What was discussed? Motivational quote of the day from Oscar Wilde, “What seems to us as bitter trials, are often blessings in disguise.” Layout of the website5 things to consider include: User Experience (UX) On page SEO  Contact form  Testimonials Don't make your visitors think. Present the info they want and need clearly and upfront. Don’t try to be unique and add flair to your website just because. Improving your on page SEO will increase traffic for your website. Make your contact information easy to find. If you have a WordPress site, use a software like Contact-form-7 instead of simply a link to an email address. Revi

In this episode, Tyson talks about the first steps to getting online, including the type of domain you will need and hosting, and where to buy them. What was discussed? Quote of the day, “Things work out best for those who make the best of how things work out.” John Wooden Choose your domain name. Domain name is the website address, often called a url. 2 types of Domain names are keyword based and branded domain. Branded domain name are easier to remember for your patients and potential patients. Choose a TLD (Top level domains) eg. .com, .net .co. Recommended is .com. Buy Domain names at Godaddy, Hostgator and Namecheap. Hosting is the real estate that your website sits on on the internet. Examples of hosting providers include Host

Thanks for checking out the inaugural episode of The 10 Minute Healthcare Marketing Podcast. Tyson Downs is the owner of Titan Web Agency, an online marketing company that caters almost exclusively healthcare professionals to increase their web presence and help improve their web marketing. In this episode, we will learn more about Tyson and Titan Web Agency and the goal of the podcast. What was discussed? Learn about the man behind the show, Tyson Downs. Learn how to get more patients and build your brand. Future Podcast episodes will help you learn how to get your marketing on auto pilot by having a good website and a good web marketing. The goal of the podcast is to see our clients’ practice succeed. Daily Dose of Motivation “If you continue to do what you’ve always done, then you continue to get what you always got.” How bodybuilding is similar to online marketing and how you can improve your business. T