Online reviews play a crucial role in dental practices' success. With a significant percentage of consumers relying on reviews to choose healthcare providers, understanding how to effectively gather and utilize patient feedback is essential. This episode delves into strategies for soliciting genuine reviews and leveraging them to enhance your practice's reputation and attract new patients. What You'll Learn: The importance of online reviews in the dental industry and their impact on patient decision-making. Practical tips for asking dental patients for reviews without pressuring them. Best practices for managing and responding to reviews on key platforms like Google, Yelp, and specialized dental review sites. Key Segments: The Value of Online Reviews: Explore how positive reviews can increase your practice's visibility, differentiate you from competitors, and build credibility among potential patients. Encouraging Patient Reviews: Learn effective, pressure-free methods for soliciting reviews from your patients, including email campaigns, face-to-face requests, and leveraging social media. Navigating Review Platforms: Guidance on claiming your listings on popular review sites, optimizing your profiles, and regularly monitoring and moderating reviews to maintain a positive online presence. Handling Reviews Professionally: Tips for responding to both positive and negative reviews in a way that demonstrates your commitment to patient satisfaction and addresses any concerns raised. Conclusion: Online reviews are a powerful tool for dental practices looking to grow and thrive in a competitive market. By actively seeking patient feedback and managing your online reputation, you can significantly enhance your practice's appeal to new patients.

In the highly competitive dental industry, standing out is crucial. With over 200,000 dentists in the US, finding ways to differentiate your practice is key. This episode dives into leveraging Google Ads and strategic keyword themes to enhance your dental practice's online visibility and attract more patients. What You'll Learn: The significance of Google Ads in the dental marketing landscape. How to identify and utilize effective keyword themes to boost your practice's search engine ranking. Key Segments: The Power of Google Ads: Understand how Google Ads can provide immediate visibility for your dental practice on Google's front page, and why managing these ads effectively is vital for success. Keyword Themes for Dental Marketing: Explore what keyword themes are and their role in driving targeted traffic to your website. Learn how to select themes that resonate with your practice's strengths and patient needs. Implementing Keyword Strategies: Gain insights into practical tips for choosing and applying the right keywords across your website to enhance SEO and PPC campaigns, ensuring your practice appears prominently in relevant search results. Conclusion: Effective use of Google Ads combined with a well-thought-out keyword strategy can significantly impact your dental practice's online presence. By focusing on themes that align with your services and local SEO, you can attract more patients and set your practice apart from competitors.

In the dental industry, where competition is fierce, your reputation can significantly influence your ability to attract new patients and grow your practice. This episode explores how dentists can proactively manage their reputation to stand out in a crowded market. What You'll Learn: The fundamentals of dentist reputation management and its impact on your practice. Strategies for building and maintaining a positive online presence. Best practices for handling online reviews on platforms like Google, Yelp, and specialized dental review sites. Key Segments: Understanding Dentist Reputation Management: An introduction to reputation management in the dental field, highlighting its importance in shaping public perception and attracting new patients. Building a Positive Online Presence: Tips for creating a consistent and engaging brand across various digital platforms, including your website and social media channels. Navigating Online Reviews: Guidance on monitoring and responding to reviews on key platforms such as Google Reviews, HealthGrades, and Yelp, ensuring your practice is seen in the best light possible. Proactive Reputation Strategies: Insights into soliciting positive reviews, addressing negative feedback constructively, and leveraging positive testimonials to enhance your practice's reputation. Conclusion: Effective reputation management is crucial for any dental practice looking to thrive in today's digital age. By actively engaging with your online presence and reviews, you can build a trusted and respected practice that attracts and retains patients.

Read the blog post: What the Best Google Ads for Dentist Have in Common Struggling to attract new patients with Google Ads? Discover how a tailored dental landing page can transform your campaign, boosting conversions and patient engagement. We'll break down the essentials of an effective dental landing page, ensuring your Google Ads hit the mark every time. What You'll Learn: The role of a dedicated dental landing page in improving Google Ads effectiveness. Key elements your landing page should include to convert visitors into patients. Key Segments: Dental Landing Page Basics: Explore what a dental landing page is and why it's more effective than directing traffic to your homepage. Importance of Landing Pages: Understand how a specialized landing page can enhance ad relevance, increase conversion rates, and improve your Google Ads Quality Scores. Landing Page Must-Haves: Learn about the critical components of a successful dental landing page, including compelling headlines, clear CTAs, engaging visuals, and social proof. Conclusion: A well-crafted dental landing page is a game-changer for your Google Ads campaign, turning clicks into patients. By focusing on relevance, simplicity, and a clear call to action, you can significantly enhance your online marketing efforts. 

In this podcast episode discussing Google Local Service Ads (LSAs) can transform your dental practice's local advertising strategy. This episode dives into the benefits of LSAs, their differences from traditional PPC, and how they can increase your visibility and bring in qualified leads.   What You'll Learn: Essentials of Google LSAs and their advantages for dentists. Steps to set up and optimize your LSA account. Tips from Titan Web Agency's experience in maximizing LSA effectiveness for dental practices.   Key Segments: Understanding LSAs: An intro to LSAs, focusing on their pay-per-lead model and Google-generated ads tailored for dentists. Setting Up LSAs: Guidance on eligibility, approval, and creating a compelling LSA profile. Optimizing for Impact: Strategies for selecting services, budgeting, and enhancing your LSA profile for better lead attraction. Measuring Success:  Insights into tracking LSA performance and addressing common challenges.   Conclusion: Integrate LSAs into your dental practice's marketing mix for improved online presence and patient acquisition. Need help getting started or optimizing your LSAs? Titan Web Agency is here to assist. Learn more about Local Service Ads for Dentists.

Unlock the potential of Google Ads to elevate your business's online presence. In this episode, we delve into the power of Google Ads and share expert tips for optimizing your campaigns. Discover how partnering with a specialized PPC management company can streamline your advertising efforts and boost your business growth. What You'll Learn: The fundamentals of Google Ads and their impact on business visibility. Strategies for effective Google Ads management and optimization. The benefits of hiring a Dental PPC management company, especially one that's Google Ads Certified. Key Segments: Google Ads Essentials: An overview of how Google Ads work and why they're a valuable investment for businesses aiming for front-page visibility on Google searches. Optimizing Google Ads: Tips for researching keywords, setting up compelling ads, and monitoring performance to maximize your investment's return. The Role of PPC Management Companies: Insights into how a specialized PPC management firm, like Titan Web Agency, can enhance your Google Ads campaigns, saving you time and improving ROI. Conclusion: Google Ads offer businesses a dynamic platform to increase their online visibility and attract new customers. However, managing and optimizing these ads requires time, expertise, and ongoing attention. Engaging an experienced PPC management company can ensure your campaigns are effective, up-to-date, and aligned with your business goals.

In this episode, Tyson discusses a recent case study that pitted AI vs a marketing team.   See all the episodes with the show notes on our website. The 10 Minute Healthcare Marketing Podcast.

Mastering Google Business Profile for Dentists Dive into the world of Google Business Profile (GBP), the new face of Google My Business, and its significance for dental practices. This episode covers the essentials of GBP, highlighting the changes and features that matter most to dentists. What You'll Learn: Overview of Google Business Profile and its impact on dental practices. Tips on optimizing your GBP for better online presence and patient engagement. Key Segments: GBP Essentials: An introduction to GBP and why it's crucial for dentists. Optimizing Your Profile: Steps to claim, verify, and optimize your GBP, including selecting the right categories, writing an engaging business description, and utilizing visual content. Engaging with Patients: How to use GBP's new communication tools for effective patient interaction and review management. By following these steps, we were able to see significant increase in impressions and clicks for Kirkland Family Dentistry , Kennewick Dental, and CMP, Utah Accountants. Conclusion: GBP is a powerful tool for dentists to enhance their online visibility and connect with potential patients. By keeping your profile updated and engaging with your audience, you can grow your practice. You may also want to check out Episode 183, What the Best Dental Google Ads Have in Common

Strategic Considerations for Hiring an Associate Dentist This episode explores the complexities of hiring an associate dentist for your practice. We discuss the strategic considerations, decision-making framework, pros and cons of this crucial decision, and its potential impact on patient care, practice profitability, and overall practice management.   Key Points: Evaluating your practice's current status, growth goals, and patient load is essential before considering hiring an associate dentist. Candidate selection involves defining qualifications, skills, and potential partnership options, along with exploring various compensation models and legal considerations. Financial analysis, workflow adjustments, and long-term commitment considerations are vital in the decision-making process. Pros include increased patient capacity, practice growth facilitation, delegation of responsibilities, enhanced expertise, and potential future practice transition opportunities. Cons involve initial expense increases, staff adjustment challenges, and concerns about potential turnover, particularly with contract-based hires.   Conclusion: Hiring an associate dentist requires a comprehensive understanding of strategic and practical implications. Collaboration with dental marketing experts can help map out a growth strategy to support practice goals and optimize the benefits of hiring an associate dentist.

Dental CPA: Why Hire a Dental Accountant for Your Practice? Accounting for dental practices can be complex and time-consuming. Hiring a dental CPA can help with tax preparation and filing, financial planning and management, loan and financing advice, practice acquisition, mergers, and transition advice, as well as bookkeeping and payroll processing. A dental CPA is a Certified Public Accountant who specializes in accounting and tax reporting for dental practices. They can help identify potential tax credits or deductions, manage finances, evaluate financing options, and navigate practice acquisitions or transitions. Hiring an experienced dental CPA is preferable to hiring a general CPA. Hiring a dental accountant can help set up an easy-to-maintain bookkeeping system and choose a reputable payroll provider to avoid mistakes that can lead to an IRS audit. They can also update you on regulatory and legislative changes, help with tax-planning strategies, and maximize practice value. The cost of hiring a dental accountant is typically between 0.5% and 2% of your annual income. To find a qualified dental CPA, research firms with specialized dental expertise, check for credentials and certifications, consider location and availability, and evaluate fees and payment policies. This episode provides advice on choosing a dental CPA, including looking at client reviews on sites like Yelp and Google, preparing interview questions, and understanding common write-offs for dental practices. Hiring a dental CPA can help with tax savings, financial planning, and practice growth.   This blog post was a guest blog written by Jared Ripplinger, CPA, MBA, CFP, CVA of: CMP2180 South 1300 East, Suite 430 Salt Lake City, UT 84106 (801) 467-4450 632 North Main Street Logan, Utah 84321 (435) 750-5566  

How to Improve On Your Practice Collections Many dental patients do not have dental insurance, so dental practices often offer payment plans. However, this can result in past-due invoices, which can cause issues with cash flow. Dental practices lose an average of 9% of their revenue to uncollected bills, and overdue accounts receivable can impact the valuation of a practice. To reduce overdue accounts receivable, dental practices should perform proper insurance verification, provide out-of-pocket cost estimates, put financial guidelines in writing, create an in-house dental membership plan, make sure patients understand their financial responsibilities before treatment and offer incentives for up-front payment. This post provides tips for dental practices to increase their collection rate for past-due invoices. Suggestions include engaging in friendly and persistent follow-up communication, training and involving the team in the collection effort, offering flexible payment options, sending billing reminders on patients' preferred channels, offering electronic billing, and setting up shorter billing cycles. The article also discusses the option of using a dental office collection agency as a last resort. The podcast discusses the pros and cons of using a dental collection agency to collect past-due invoices. While it can provide relief, there are also drawbacks such as high expenses and distressing patients. It suggests considering a collection agency as a last resort. It provides questions to ask when choosing an agency, such as their recovery rate and whether they specialize in the dental field. It also emphasizes the importance of reducing accounts receivable to improve cash flow and offers assistance through Titan Web Agency's services.

Choosing the Best Dental Bookkeeping Firm For Your Practice Running a dental practice involves managing financial aspects such as keeping accurate records, paying employees, and paying business loans. Titan Web Agency helps dental practices market their businesses and partners with CPAs who can provide financial advice. Hiring a dental bookkeeping firm can provide benefits such as organization, accuracy, analysis, tax compliance, and time management. Both a dental bookkeeper and an accountant serve different purposes and are necessary for financial management. When choosing a dental bookkeeping firm, consider its expertise and experience in the dental industry, its services, the technology and software used, and its communication and availability. Consider Compliance Requirements As a dental practice, you have specific compliance requirements that your bookkeeping firm must adhere to. These include HIPAA regulations for protecting patient information and IRS regulations for tax reporting. Ensure the bookkeeping firm you hire is familiar with these requirements and has experience working with dental practices. They should be able to provide documentation of their compliance efforts and answer any questions you have about how they will ensure your practice remains compliant. When hiring a bookkeeping firm for a dental practice, there are several factors to consider. One important factor is compliance with industry regulations and laws, particularly HIPAA compliance for protecting patient information. It is recommended to ask about a firm's experience with data breaches or HIPAA violations and their current measures for ensuring compliance. Fees are also a primary concern, and transparency about charges is important. Additional charges for services like payroll should also be considered. Hiring the right bookkeeping partner can help maximize financial success for a dental practice. Titan Web Agency offers digital marketing services for accountants and dental booking firms and can provide a free consultation for assistance in selecting a firm.

Convert More Google Ads With Improved Landing Page Design Creating a dedicated dental landing page for Google Ads can significantly impact the success of your campaign by increasing conversion rates, improving ad relevance, and boosting ROI. A high-quality landing page can also affect your Quality Score, which can lead to a lower cost per click and a higher ad position. The landing page should be highly relevant to the keywords and ads you target, feature personalized CTAs, and include the same offer used in your ad. It should also be clutter-free and easy to navigate. Creating focused landing pages for each service you advertise is important for attracting potential patients. To ensure potential patients don't leave your landing page, make sure it matches the offer in your ad and speaks to the same audience. Key elements of a successful dental landing page include a compelling headline, clear call to action, smile-worthy photos, social proof, contact information, logo display, mobile optimization, opt-in forms made easy, and trust symbols. To create a dental landing page for Google Ads that convert, choose a landing page builder, create a wireframe, write compelling copy, design the page, optimize the landing page form, add tracking and analytics, test and optimize with A/B testing, and launch and monitor. The text provides examples of successful dentist landing pages, including those for dental implants and Invisalign. It also answers frequently asked questions about dentist landing pages, such as whether they should have navigation and how often they should be updated. The article emphasizes the importance of creating a well-designed landing page to attract new patients and grow a dental practice. It also suggests seeking professional help from agencies like Titan Web Agency to create effective Google Ads dental landing pages.

Dental Practice Financing Tips & Advice Opening or purchasing a dental practice can be expensive, and many dentists lack the necessary savings to cover all their expenses, especially if they have high student loan debt. Business loans for dentists can provide the money needed to achieve their goals, and financing may come in the form of private investors, business loans, or lines of credit. There are four use cases for dental practice financing: starting a new practice, buying or expanding an existing practice, purchasing or upgrading equipment, and infusing working capital. Some common myths about dental practice financing include that you can't qualify if you have student loan debt, you shouldn't talk to a lender until you're ready to apply for a loan, and you can use the same loan to buy property and finance your dental practice. Dental practice financing can help dentists achieve their business goals, such as expanding their practice or upgrading their facilities. There are several types of loans available, including traditional bank loans, business lines of credit, SBA loans, term loans, merchant cash advances, and online lenders. The requirements for these loans may vary, but lenders typically require essential documentation and paperwork, as well as financial condition and credit history information. It is important to carefully consider the terms and fees of each loan option before making a decision. Before applying for dental practice financing, it is important to have financial reports such as income statements, cash flow statements, and tax returns ready. Lenders will also require information about the patient base and staff of the practice. Good to excellent personal credit is usually required, with a FICO score of 690 or higher. Seeking professional assistance from a dental accountant or lawyer can help choose the best financing option and prepare the necessary documents. Dental practice financing is widely available from various sources.

Best Practices for Naming Your Dental Office In this blog post, we discuss and provide guidance on how to choose a name for a dental practice. It emphasizes the importance of finding a name that is both professional and memorable and provides examples of catchy, clever, and creative dental office names. The text also suggests that the name of a dental practice can impact its search engine rankings, and offers tips for choosing a name that boosts SEO performance. Finally, the text notes that some dental office names may suggest specialties, such as pediatric dentistry or cosmetic dental services. Choosing the right name for a dental practice is important for marketing and building name recognition. Dentists can choose names that reflect their specialty, such as Kinderdental for pediatric dentistry or Smileology for orthodontics. Unique names like Dentique or Tooth Fairy Dental can also make a practice stand out. For teeth whitening businesses, names like Smile Bright or White Smile Dental Spa can be effective. Group practices can use names like The Dental Queens or Smile Squad to indicate multiple dentists. A good dental practice name should be short, inspire positive associations, and make it clear what services are offered. Location words can also be helpful in the name. When choosing a name for your dental clinic, it is important to consider your goals, vision, and circumstances. Using taglines with your name can make it more appealing and memorable, and highlight your unique value proposition. It is not recommended to use "near me" in your business name as it may not be a good long-term strategy and could result in costly rebranding. Legalities should also be considered when choosing a name, including checking for availability and trademarks. Ultimately, the name should align with your personal brand and be easy to remember. Choosing a name for your dental practice involves considering different approaches, such as using your name, incorporating your specialty or services, including your city or neighborhood, and targeting your audience. Using locational keywords in your business name can help put your practice at the top of Google's Search Engine Results Page (SERP) and optimize for local keywords. It is also important to consider your plans for the future, such as selling the business or adding a partner. Ultimately, the name you choose should be memorable and speak directly to your target audience. We provide tips for creating a memorable and effective name for a dental practice. It suggests using words like "smile" to evoke positive emotions, playing with wordplay and rhyming, and considering the availability of domain names and logos. The text also emphasizes the importance of creating a warm and positive image for the practice to put patients at ease. Choosing the right name for your dental practice is important for attracting new patients and building a memorable brand. The name should be easy to pronounce and remember, evoke an image of what you do, and be clear about your philosophy or mission statement. Adding "Family" to the name can attract families and differentiate yourself from competitors. It's important to keep the name short and memorable, think about sign options, and do demographic research to identify needs in your community. After choosing a name, the next step is to use it to market your practice and increase profits with the help of a dental web marketing agency.

How to Relocate a Dental Practice In this episode, Kirkland Family Dentistry discusses the recent move of their dental practice after 20+ years at the same location. The process took about 3-4 years from finding a new building to move-in day. They provide tips and a checklist for dental practice relocation. They suggest starting to look for a new space four to five years before you want to move or your current leasing the right-size space near your current practice and at your target price may take several years. They also suggest considering demographics, parking, visibility, accessibility & convenience, proximity, and future growth when choosing a new location for your practice. Negotiating a purchase or lease may take several months, and designing your space once you've secured it may take one to eight months. Proper planning is crucial for a seamless transition, controlling costs, and minimizing downtime. When building a new dental office, expect construction to take four to 12 months, and contractors may take longer due to factors outside their control. Using an existing office may lead to financial savings, but there may be complications with the building's electrical and plumbing systems. Relocating a dental office requires notifying patients, updating online sources and voicemail, and moving equipment. Careful choreography of the equipment move can prevent costly downtime, and coordination and communication are critical for minimizing downtime during the move. Any dentist who is considering a move needs to listen to this post. It covers various aspects of the relocation process, including scheduling the move, preparing the new space, updating licenses and insurance, notifying relevant boards and associations, updating online directories, and promoting the new location. It emphasizes the importance of planning ahead and coordinating with professionals to minimize downtime and ensure a smooth transition. It is highly recommended to work with a dental marketing company, such as Titan Web Agency, to ensure a seamless transition. The agency helped Kirkland Family Dentistry update its online profiles and enhance its digital brand to reflect its new location. There is great value in a digital partner in making a successful transition.

Decorating Your Dental Office To Fit Client Needs In this podcast, we discuss the importance of dental office decor in creating a relaxing environment for patients and easing dental anxiety. We emphasize the need to consider factors such as patient comfort, color psychology, lighting, age-friendliness, artwork, accessibility, reception desk design, technology, ventilation, and indoor air quality when decorating a dental office.

A Guide to Choosing the Perfect Dentist Office Music A successful dental practice requires attention to detail, including the music played in the office. Music can have a calming effect on patients and mask unpleasant noises during treatment. Choosing the right music involves understanding your patient demographic and selecting genres such as classical, jazz, acoustic, instrumental covers of popular songs, or nature sounds and white noise. Volume control is essential, and legal considerations should be considered when playing copyrighted music. Streaming services like Spotify or Pandora can provide a curated playlist for your practice. Prioritizing the patient experience through a welcoming environment can help attract and retain patients. This episode discusses how to choose the right music for a dental office. It suggests partnering with a PRO like CloudCover, taking patient feedback and customization into consideration, providing individual headsets, and using seasonal and thematic music cautiously. The podcast emphasizes the importance of prioritizing patients' comfort and creating a pleasant atmosphere in the office.

This is the audio version of the blog post:   20 of the Most Effective Ways to Increase Productivity in a Dental Office

This is the audio version of the blog post: 5 Reasons Why You Need to Offer Perks in Your Dental Office   The 5 reasons include: 1. They improve patient retention 2. They offer comfort and entertainment for your patients 3. They create search marketing opportunities 4. They attract patients with money 5. They help you stand out from the crowd   Read the blog post: https://blog.titanwebagency.com/dental-office-amenities

This is the audio version of the blog post: Starting a Dental Practice: A Complete Step by Step Guide  

This is the audio version of the blog post: 20 Surefire Strategies to Increase Dental Case Acceptance

This is the audio version of the blog post: 14 Ways to Use PPC & SEO to Achieve a Higher Dental Marketing ROI

This is the audio version of the blog post: A Comparison of 15 Call Tracking Solutions for Dentists

This is the audio version of the blog post: Are Dental Membership Programs For You?

This is the audio version of the blog post: How to do Social Media the Right Way: Dental Edition

This is the audio version of the blog post: How to Increase the ROI of Your Dental PPC Campaigns

Audio version of the blog post: What You Say is Not As Important As What You Hear

This is the audio version of the blog post: 10 Proven Strategies to Get More Patient Referrals

This is the audio version of the blog post at: What is Pay Per Click Advertising? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/156

This is the audio version of an old blog post called The 5 Worst Dental SEO Problems & How to Solve Them. The blog post has since been updated and is at: Understanding the SEO Process and the Most Common Problems Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/155

This is the audio version of the blog post at: Dental Practice Management Software Systems Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/154

This is the audio version of the blog post at: 5 Online Marketing Tips for Plastic Surgeons to Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/153

This is the audio version of an old blog post called: Getting Started With Inbound Marketing For Doctors Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/152

This is the audio version of an old blog post called: How to Make a Good Dental Online Marketing Campaign Great Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/151

This is the audio version of an blog post called: How Dentists Should Respond To Online Reviews? We've since updated the blog post and added additional content. You can read the entire post here: The Ultimate Guide to Review Management for Dentists Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/150

In this episode, Tyson talks about How Much Time Should You Spend on Social Media. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/149

This is the audio version of the blog post at: How Dentists Can Use YouTube To Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/148

This is the audio version of an old blog post called: How Can a Dentist Use Facebook Ads to Get More Patients? You can read the updated post here: How To Use Facebook To Grow Your Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/147

This is the audio version of the blog post at: How Can A Dentist Develop A Unique Selling Proposition? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/146

This is the audio version of the blog post: Four Dental Implant Marketing Ideas You Can Implement Today Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/145

In this episode, Tyson talks about: 7 Reasons Cheap Dental SEO Doesn’t Work Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/144

This is the audio version of the blog post at: Are Websites for Doctors Necessary? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/143

This is the audio version of the blog post at: 9 Ways To Attract New Dental Patients On LinkedIn Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/142

This is the audio version of the blog post at: 21 Tips To A More Profitable Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/141

This is the audio version of the blog post at: 15 Ways to Increase the Effectiveness of Your Online Marketing Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/140

In this episode, Tyson talks about 14 Online Marketing Definitions Doctors Need To Know Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/139

This is the audio version of an old blog post called: 11 Questions a Doctor Needs to Ask Before Buying a Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/138

In this episode, Tyson talks about 10 Things to Cut from your healthcare marketing budget part II Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/137

This is the audio version of an old blog post called: 10 Questions You Need to Ask A Prospective Dental SEO Company Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/136

This is the audio version of the blog post at: Ten Dental Direct Mail Postcard Services Reviewed Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/135

This is the audio version of an old blog post called: 9 Ways to Make Your Dental Website Do It’s Job Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/134

This is the audio version of an old blog post called: 9 Ways a Doctor Can Get More Visitors to Their Blog Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/133

This is the audio version of the blog post at: The Best Dental Online Marketing Strategies Ever? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/132

This is the audio version of the blog post at: 8 Ways that I Create Content and You Can Too Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/131

This is the audio version of the blog post at: 7 Things to Consider Before Rebranding Your Medical Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/130

This is the audio version of an old blog post called: 7 Signs You Need a New Website Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/129

This is the audio version of an old blog post called: 3 Ways to Show Customers You Care Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/128

This is the audio version of an old blog post called: 3 SEO Strategies to Improve Your Search Rankings Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/127

In this episode, Tyson discusses 3 SEO Mistakes You Dont Want to Make. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/126

In this episode, Tyson discusses 3 Dental Online Marketing Strategies That Can Grow Your Practice. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/125

In this episode, Tyson discusses 2 Ways Doctors Can Get More Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/124

This is the audio version of the blog post at: 13 Ways Dentists Can Attract Patients Who Pay, Stay, And Refer Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/123

10 Ways to Increase Dental Case Acceptance Rate What was discussed? Quote of the day: “Whether you think you can or think you can't, you're right.” – Henry Ford To read this blog post, visit: 20 Simple Ways for Increasing Dental Case Acceptance Rate. Dental visits have been decreasing for years nationwide. In 2014, 52.3% of people said they visited the dentist every 6 months while more than 1 in 5 said they haven’t visited the dentist in the last few years. There’s still plenty you can do within your practice to increase the rate that patients accept their treatment plan. One: Optimize Treatment Presentations Treatment presentations are important in getting the patient to accept their treatment plan. If you won’t be presenting the treatment plan, it’s your job to ensure that whoever is presenting the treatment plan is good at it. Monitor their style, wording, and personality. How are the patients responding to the presentation? You have to be intentional about building rapport and trust in a short period of time. Patients need to visualize the impact that the treatment will have on their smile and their teeth at the end of the treatment. Be sure you or your staff cover all the important points: 1.    Procedure details 2.    Benefits of treatment 3.    Length of treatment 4.    Cost of treatment 5.    Payment options Two: Relate to the Patient Your presentation can be ineffective if you don’t put in an effort to relate to the patient. They could view you as just another physician who doesn’t really care about their well-being and is just trying to get as much out of them as possible. You want them to see you as a friend with dental experience. Hear out their objectives and find a non-patronizing way to address them. Patients who feel that they’ve been heard are more likely to trust you. Many people are looking for a reason to say no, be sure they don’t! Three: Get Your Team Involved The dynamics of dental offices have changed in the recent years with nearly 1 million dental personnel employed in 2012. That’s nearly a six fold increase since 1950! The personnel in your practice can have a huge impact on whether or not patients accept treatment. Train all of your employees to promote a caring environment where people feel safe and welcome. Make sure everyone is extremely friendly, personable, and proud of the work you do. Four: Schedule the Appointment Many practices can get a patient to accept the treatment plan, but lose them in the scheduling process. Be sure that the patient accepts the plan and schedules the appointment in the office. Don’t let them go home and think over the reasons why they shouldn’t go with the treatment plan. Follow up calls never have the same impact as the initial treatment presentation. Make sure the patient schedules the appointment the same day they accept the treatment. If they’re adamant about thinking it over, make sure someone from your front desk calls and checks in with them in 24 hours. Five: Make Your Reminders Personal Nearly 80% of cellphone users use text messaging and 31% of people prefer text to phone calls. Text messaging and email appointment notifications are very convenient for patient, but can also be easily ignored which can reduce appointment attendance. If increasing patient acceptance rate is your main goal, don’t rely solely on technology and the less personable approaches. Don’t make text and email the default communication of choice for all patients, but do make it an option. Six: Help Patients Value Their Appointment Time Use verbiage to help them value their appointment time. Whether it’s the person calling to book the appointment or calling to remind them about a previously booked appointment, make sure that the patient values their appointment time. Use reminders like “Please be sure to notify us in advance if you’re unable to make your scheduled appointment as the doctor has many other patients who could benefit from that appointment time,” and “Please let us know if you’ll be late to the appointment as the doctor has an appointment right after yours.” This form of communication puts it in the patient’s head that your office isn’t waiting on standby for them to show up at their convenience. You can either make them more serious about keeping the appointment or let them know they can cancel it in advance so that you can fill that slot with someone else. Seven: Set an End of Day Protocol Following up with patients who have unscheduled treatment is a great way to increase acceptance rate. Instead of relying on text messages and emails, set up an end of day protocol to reach out to these patients. Add something like, “Make 5 phone calls to people who have unscheduled treatments” to your staff’s list of things to do at the end of the day so that you can be sure they’re actively working towards increasing acceptance rate. Be sure to keep a schedule of when patients were contacted so that you can be sure that multiple staff members aren’t contacting the same patient on the same day. Eight: Postponing Treatment Today’s generation has better dental health, but less dental visits. This can also cause them to be uninformed about what happens when certain dental problems go untreated. They may not be aware of the serious dental health issues or that they could lose a tooth for not visiting the dentist. When your staff calls up patients with unscheduled treatments, be sure they bring up all the potential risks from not getting their dental health taken care of right away. This typically encourages patients to call back and schedule their treatment. Nine: Offer a Variety of Payment Options In 2014 nearly 20% of people said they were unsure or definitely didn’t plan to visit the dentist in the next 12 months. The number one cause? Cost. Just because someone pulls up to your practice in a BMW doesn’t mean they don’t want to see financing options. Studies have shown that having outside financing options available increases dental visits by 62% and case acceptance rate by 282%. You can offer special discounts and payment options to encourage payment to say yes. Around 40% of patients don’t have dental insurance, so anything you can do to make the payment options flexible will help. Ten: Learn from Your Rejections No matter what you do to improve your patient acceptance rate, you can’t win them all. Whenever a patient rejects a case, try to learn what caused them to back away. If you’re comfortable with the patient, ask them why they did not move forward with the treatment plan. Dig into hard numbers and keep track of any changes in your dental case acceptance rate over time. If you see any major increases or decreases, it’s time to assess what you’re doing right or wrong. If you need assistance with increasing your case acceptance rat, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/122 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How Should You Respond to Online Reviews? What was discussed? Quote of the day: “Knowing is not enough; we must apply. Wishing is not enough we must do.” – Johann Wolfgang von Goethe Be sure to check out our previous episode on review management and our corresponding blog post on it. Having a presence on Google, Yelp, and Facebook is important, but can also be stressful if you receive negative reviews. Some people give great reviews and some people require you to go the extra mile just to get an okay review. We know from studies that people are trusting online reviews as much as the recommendation of a friend. It’s important to get out there and proactively manage your reviews. Make sure you’re also on some of the lesser-known sites such as Healthgrades, RateMDs, Vitals, and RealSelf. The first step to managing your reviews is knowing where they’re posted. It’s important to know where your reviews live and what sites you’re being reviewed on so that you can manage them. You can also monitor your reviews through Google Alerts. Set these up and they’ll alert you whenever your business name is mentioned online. How to Respond to Positive Reviews Follow these steps to respond to positive reviews in a professional and effective manner: 1.    Thank the patient 2.    Keep your response brief and professional 3.    Don’t discuss any personal information 4.    Don’t offer a free service as a thank you 5.    Don’t ask anything of the reviewer 6.    Don’t defend yourself from a minor criticism (this will make you look petty) Keep these steps in mind when responding to reviews and you can be confident that you’re handling them correctly. People care about their body and absolutely care who will be taking care of them, which is why they read reviews in the first place. Responding to positive reviews using the above steps will help others understand the level of professionalism that your business brings to the table. How to Respond to Negative Reviews Follow these steps to respond to negative reviews in a professional and effective manner: 1.    Never respond when you’re angry 2.    Don’t discuss anything specific 3.    Don’t respond at length or post multiple replies (this draws attention to the post) 4.    Don’t respond at all to troll or spam comments Be sure to report any spam or troll comments to the website administrator. These will generally be reviewed and will be removed if they’re found to be false or spam. When setting up your business on different review sites, follow these steps: 1.    Use a real photo of yourself (it humanizes you) 2.    Use the criticism that you get as ways that you can improve your practice 3.    Try to get patients who leave negative feedback back into your office so that you can resolve the issue. Take ownership and take care of them. 4.    Let your patients know how they can review you online 5.    Personally thank patients offline for leaving positive reviews 6.    Share positive reviews on your website and social media 7.    Follow the guidelines for responding or requesting reviews. Yelp has really strict guidelines where Google does not. Be sure you’re on top of these guidelines. Managing your online reputation is incredibly important given how much people tend to trust online reviews. If you’re interested in getting more reviews, learning about mistakes you can’t afford to be making when it comes to your reviews, and learning more about the most effective strategy in getting positive reviews; be sure to pick up our free report on review management. If you need assistance with managing your online reputation, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/121 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How Can Dentists Improve Their Google Local Presence What was discussed? Quote of the day: “Imagine your life is perfect in every respect, what would it look like?” – Brian Tracy Google Local, Google Maps, and Google My Business are the search results that show up in the form of a small map whenever you search for a place on Google. Improving your presence on that map is great since most people are drawn to those results due to the different look and placement of them on the search results page. How Google Determines Who is Displayed in These Results 1. Prominence Prominence refers to how well your office is known in the community and online. Sometimes you see places that have a small internet presence, but rank well on these results. Part of the reason for this is Google takes a lot of different factors into account, including how prominent that business is in the real world. Another determining factor in prominence is links that are coming to your website. When Google looks at these links they’re taking into consideration both the amount of links to your site, who is linking to your site, and the quality of those links. Your rank in the organic search results (the search results below the map) can sometimes correlate with a good local map listing result. 2. Distance This is how Google determines the local map positions. If you’re searching for a dentist in Phoenix, Google is going to look in Phoenix first. Typically, Google will look closer to where the searcher’s IP address is. If you’re a dentist in Scottsdale (outside of Phoenix), then you probably wouldn’t show up for a search term using Phoenix. If there was only one dentist in Phoenix, then you’d probably show up in that even though you weren’t in that city. For the vast majority of dentists, you need to be in the vicinity of where they’re searching. 3. Relevance Google will try to understand your practice, who you are, and what you do. If you’re a doctor that does a lot of cosmetics and Google sees that on your site, in your Google My Business listing, and in the different descriptions associated with your business, then the chances of you showing up for cosmetic queries are much higher than if you didn’t mention it. How to Improve Your Google Map & Google Local Listings 1. Share Your Business Listing with Your Patients Let your patients know that you’re on Google+ and other platforms and that they should follow you. When Google sees that people are following you and engaging with you, it’s considered a good sign. 2. Create Raving Fans Have patients that are going to go out and be your advocate, people that are going to spread the good news about your brand. Make sure that they’re aware of any referral programs you have, they’re leaving reviews, and that they’re talking about you whenever they can. This can help other people choose your business over anyone else. 3. Manage Your Reviews It’s important to get reviews, but it’s also important to respond to those reviews. Listen to Episode 84 where we talked about building an amazing online reputation. Responding to reviews that you get that are less than stellar shows patients that you care about everyone’s experience and that you take feedback to improve your practice. 4. Keep Information Consistent This is important as far as your business name and phone number are concerned. If Google is scanning the web for your business and the phone number, website, and address are inconsistent across the different sites that you’re listed on, that’s a bad sign in Google’s mind. They’ll forego your listing for one that they can be confident is accurate and correct. When your name, address, and phone number (NAP) are consistent across all platforms, you’ll be able to show up higher in the search results because Google will be more confident that the information they’re providing to the searcher is accurate. 5. Be Visual Share photos! Many people are extremely visual learners and like to receive content visually more than in words. If you share photos on your Google My Business page and are continually updating them, this will show Google that you’re active and are engaging. People will enjoy it and it’ll improve your results. If Google sees a business that looks great, but doesn’t engage with their followers – they’ll go with the business that looks great and does engage with their followers. If you need assistance with improving your presence on Google My Business, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! titanwebagency.com/podcast/120 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about 101 Creative Dental Marketing Ideas to Attract New Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/119

To read this blog post, visit: 21 Healthcare Marketing Strategies To Get More New Patients Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/118

This is the audio version of the blog post at: 7 Ways to Compete As A High-End Dental Practice Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/117

In this episode, Tyson talks about the 10 Types of Dental SEO Companies to Avoid Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!  Check out the show notes at: titanwebagency.com/podcast/116

Developing & Improving Your Marketing, Part IV What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” - Joseph Barbara Many people might think that social media doesn’t work for them or doesn’t generate customers for them, which isn’t the right attitude to have. If you’re just posting in an attempt to sell, sell, sell and get people to buy your products, or your posts are bland and boring, or you post once and then don’t post again for months, it’s no surprise that your social media marketing isn’t successful. Talk To Your Audience Be sure that you’re talking to your audience, not just selling to them. Think about what you’d like to see if you were searching for a local dentist. Maybe you’d like to see a virtual tour, or you’d like to see how welcoming the office was, or how goofy the dentist was. On Episode 112, we talked about developing your Unique Selling Proposition (USP). If you’re able to develop that USP and implement it on social media, your marketing campaign will be successful. It’s not because of the marketing medium itself, it’s because of how you’re doing it. Choose Your Platforms This depends on where most of your patients are. Generally, Facebook is one of the best platforms to be on. However, if you spend some time thinking about it, you might find that your patients pay attention to or are more responsive to different types of social media. For example, if you’re a dentist in Silicon Valley, maybe it’d be more beneficial for you to use LinkedIn as your number one platform. Positioning yourself where your potential or ideal patients are and creating content, being seen as an authority, and getting your USP out there is what’s going to get you patients. Be Consistent Make sure that you stick to your social media marketing for at least 6 months, ideally a year, just to see what you’re getting from it. You need to be consistently updating and consistently providing value. Value is extremely important in social media marketing. Don’t just put out statuses that say “Read our new blog post”, no one is going to want to read that and no one finds value in that. Give them a reason to click on that link. Recruit Your Staff A great way to do this is to recruit your staff into your marketing efforts. Have your staff tag your office and talk about some of the great stuff that you accomplish in your practice. Have them talk about their favorite patients or procedures (but always make sure this is done in a HIPAA compliant fashion). This will build up your presence a lot more if you have a team of people helping you do it. Address Issues & Complaints Patients might go to social media to complain or talk about an issue that they had at your practice and it’s important that you’re active on social media so that you can address these complaints. If you’re not on social media, you’d miss the opportunity to address the issue. If a lot of people are watching your page and your content and you decide to chew out the customer, people will see that. Alternatively, if you respond with empathy and do your best to take care of the patient, people will also see that and it’ll make you look good. If you need assistance with implementing your social media strategy, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/115 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Developing & Improving Your Marketing, Part III What was discussed? Quote of the day: “Remember to celebrate milestones as you prepare for the road ahead.” – Nelson Mandela Last episode, we spoke about creating relevant content that speaks to your audience. After creating content, you’ll want to start focusing on building links for on-page SEO. What is a link? You’ve probably read many sites that have highlighted blue text that takes you to another page when you click on it. The highlighted blue part is called a hyperlink and the website that the link went to received a “backlink” to the original site you were reading. When this happens, Google will notice. If a ton of sites are linking to a certain site, Google will include that in their search result calculations. Why are links to your site important? If you’re able to get links to your website that are relevant to your industry, geographically relevant to you, and are authoritative, you’ll be improving your online presence. For example, if you’re a member of your local Chamber of Commerce and they link to you, that’s relevant. If you had something happen in your local community and stepped into help and then CNN or a local news site linked to your site, that helps! When sites with established authority start linking to you, it helps your site establish authority, especially with Google. Keep reading for some more ways to increase the number of links to your site. Guest Blogging Guest blogging is a great way to build links with other reputable websites as it increases authority and helps you to be seen. Increasing authority will help you to increase your search rankings. If you’re interested in guest blogging, make sure to check out our blog post on it here. Claim Your Local Search Listings Make sure that you’re listed on sites like Yelp, CitySearch, Bing, and HealthGrades. When you claim these search listings, be sure that all of the information is current, consistent, and correct. You want to make sure that Google sees that you’re on all of these different sites and the information is the same across the board. Most of these sites will allow you to leave a link to your main website, which is a great way to gain interested visitors. Participate in Local Community Events Getting involved in your community is a great way to get local businesses to link to your site. Try heading to the local library and offering to hold a workshop, sponsor a Little League team, get involved with local volunteering organizations. These are all great ways to get local communities to link to your site. For more information on this, check out this article by Dentistry iQ. Optimize for Local Search Be sure that you’re optimized for local search as it’s probably what’s going to matter most for local businesses and customers in the area. When optimizing for local search, make sure you utilize location-specific keywords. An example would be “dentist in Las Vegas, Nevada” and you’d include this in different parts of your website like your title, heading, content, URL, or any other spots on your site that are relevant. Be sure that your Google My Business account is set up properly and that you’ve claimed your listing (or have created your listing). Once you’ve done that, make sure that the information is current and correct. Make sure that the name of the practice is correct as well as Google sometimes messes up the listings, especially for dentists. Compelling Offer Every marketing strategy should have a compelling offer to get people in the door. If you’re a dentist, a great offer might be free X-Rays, teeth whitening, etc. for first time patients. For others, coupons off of services, iPad drawings, 50% of products for new patients, etc. Be sure that you’re tracking these offers and that your numbers are accurate. If you don’t track your offers, you won’t be able to tell what’s working and what’s not working. If you need assistance with generating links to your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/114 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Developing & Improving Your Marketing, Part II What was discussed? Quote of the day: “There is always room at the top.” – Daniel Webster Mobile Compatibility At one point, people would have a dedicated mobile website that looked quite a bit different than the regular website. Today, we’re seeing more of a shift what Google recommends which is a responsive site. A responsive site takes the site that you have and formats it so that it’s viewable better on a mobile device. Typically this makes the site longer since users will be scrolling a lot more as opposed to pinching and zooming. If someone comes to your site through Google search and realize that your site isn’t optimized, research has shown that they are 5 times as likely to just leave and abandon your site. They’d rather go to another site that’s optimized then spend time on your site trying to navigate it. Fast Loading Site People don’t like waiting and get impatient, especially when dealing with a site that takes too long to load. When they search for something online, they’ll generally get an answer within a few seconds. When we are used to getting information within seconds, it can cause us to just expect that everything else matches that speed. It’s been reported that up to 82% of visitors will leave the site if they have to wait more than 2 seconds for the page to load, so it’s extremely important that your site is up to speed! If you need some help with this, Google has a tool called Google Page Speed that runs your site and looks for errors that are preventing it from running quickly. Make sure your site is up to snuff and that you’re giving a great experience to folks that are visiting your site. Update Your Links When someone visits your site and clicks on a specific link, they’re looking for information. They see a link on your site that’s meaningful to them, that will answer a question that they have, and so they click on it. When they click on that link and it leads to a 404 page, or leads to the wrong page, or is just a broken link – they begin to lose trust with you. Broken links tell them that there’s a lack of attention to detail. Having broken links doesn’t reflect very good on you and tells the visitor that you don’t pay attention to your site or how users will experience your site. You can use Google Search Console to find the broken links on your site. Google will find all the broken links on your site and tell you which ones you need to fix. Creating Relevant Content Internet marketing isn’t just SEO, it’s about providing value to your audience and providing helpful information for your visitors. You can create a ton of different types of content like podcasts, blogs, images, infographics, and more. When you create relevant content, you’re providing useful and engaging information to your visitors that they’ll appreciate. Make sure you’re thinking of all of the different types of content you can provide, you don’t just have to blog. Try to get creative, do some research, and try out different types of content to see which ones resonate best with your visitors. If you need assistance with improving the user experience of your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/113 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Developing & Improving Your Marketing, Part I What was discussed? Quote of the day: “If you work hard, be kind, then amazing things will happen.” – Conan O’Brien With a marketing campaign, you need to have a goal of what you’d like to get out of it. The goal needs to be realistic and something that you can implement. When you have a goal set, you’ll need to focus on the following two things: Competitive Advantage Your competitive advantage is also known as your USP (Unique Selling Proposition). This is the thing that sets you apart from all the other businesses like yours, especially in your area. Why should people go to you and not your competitor? User-Friendly Website This is the second most important thing you need to have. If you’re driving tons of traffic to your site through paid marketing efforts and then people land on your site and are really disappointed – you’ll have wasted a lot of time and money. Your site needs to be easy to navigate and focused on user-friendliness. For example, there’s a company in the area called Wisdom Teeth Only. That’s the name of their site and the name of their company. Their entire company is focused on wisdom teeth and the fact that they’re experts in that field. That’s their niche! Your niche doesn’t have to be focused around a specific type of surgery, but it does need to be focused on something. You could have the highest luxury dental practice in the area, or something along those lines. Pin down why people should go to you and put it into practice. Once you identify your USP, you can use it in all of your different marketing methods. After developing your USP, be sure that you turn your attention to your website. Make sure that you’re looking at your site from the perspective of a visitor, not from the perspective of an owner. Here’s a few things to consider when looking at your website: •    Is it easy to navigate? •    Does it use clean, uncluttered design? •    Does it load quick? •    Is it mobile friendly? •    Does it have a blog? •    Does it adequately, appropriately, and accurately describe the services you offer? •    Is your USP clearly on your homepage? •    Does it prominently display your contact information? •    Does it have photos and bios of the dentists of the practice? •    Are there reviews & testimonials? •    Is it updated and kept up to date? •    Is there an on page call to action? Some of the great websites you’ll come across have a heavy focus on user experience. Outside of the marketing industry, very few people realize the impact that user experience can have on conversions. If your website has bright and loud menus, information all over the place, has animations or is slow to load, you’re most likely losing customers. If you need assistance with developing your USP or improving your website, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/112 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

3 Things a Properly Optimized Landing Page Covers What was discussed? Quote of the day: “Step by step and the thing is done.” - Charles Atlas In Google Ad campaigns or Facebook campaigns, you should be sending people to a landing page (and definitely not your homepage). If you haven’t already, check out Episode 61 that covers improving your Google Ads landing pages. Here are three things your landing page should do: 1. Explains Who You Are Let’s start with an example. Let’s say you’re searching for a house, and you click on an ad in Google. When you click on that ad, you want to know who you’re dealing with immediately, because you want to make sure you can trust them. Your Landing Page should accomplish this! You need to tell visitors who you are, what you value, and how you can help them. 2. Explains What You Do Landing pages should be straightforward and should encourage visitors to submit a form or call your office to make an appointment. They should also provide visitors with useful and valuable information related to what they were initially searching for. For example, if you’re a plumber and you are sending people who are searching for “problem with a leaky faucet” or “how do I fix a leaky faucet” to a page that just has a list of services, that won’t be of use to them and they’ll probably leave your site. If you provide useful information for those people, you’ll have a much higher conversion rate. 3. Why You? Tell the visitor what makes you unique, how you can help them, who you are, and what you’re about. Tell them about how awesome your service is, how the unique services you offer are going to help them and include testimonials! This is a spot for you to brag about your services and your office. Be proud and show them why they should choose you. This page should include your Unique Selling Proposition.  How Can A Dentist Develop A Unique Selling Proposition? If you need assistance with creating an effective landing page, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/111 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Does website speed matter? Quote of the day: “Even if you fall on your face, you’re still moving forward.” - Victor Kiam Website speed absolutely matters, but today we’ll talk about how it matters. Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn’t work like it should in today’s technical society, people get upset and impatient. It’s been reported that 50% of people expect a website to load in 2 seconds or less. If your site doesn’t load fast enough, they could leave and go to the next result without a second thought. When this happens, you lose a visitor and Google sees that someone visited your site for not that long, left, and stayed at the second site they went to for much longer. To Google, this could mean that the second site they visited might be better than your site. These are definitely things to consider as your site could be losing you visitors and Google rankings. You can get your website speed tested at a few different sites such as Pingdom.com. Pingdom will tell you the response time of your site and will come up with some suggestions to improve your site’s speed. Another site is Google Page Speed Insights which will give you mobile and desktop results and also includes suggestions on how to improve your site’s speed. Google has also started to implement AMP (Accelerated Mobile Pages) which is a standardized code that helps pages load faster on a mobile site. This isn’t too prevalent in the small business world, but if you do you’ll be light-years ahead of the competition. Website speed absolutely, positively matters and can help you rank better and increase your conversions. The last thing you want is to lose a visitor because your site took half a second too long to load. If you need assistance with increasing your website’s speed, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/110 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Your Questions Answered Concerning Review Sites What was discussed? Quote of the day: “I’d rather attempt to do something and fail, than to attempt nothing and succeed.” - Robert H. Schuller If you haven’t listened to Episode 22 on How You Can Get Good Reviews and Use Them to Get More Patients, be sure to check that out here before continuing. Around 70-80% of people will trust a review they read online as much as they would the recommendation of a friend. They’re extremely important! Much like product reviews play a huge role on sites like Amazon, patient reviews are becoming equally as important. Here are some commonly asked questions about reviews: 1. What sites do I need to get reviews on? Google - Google is where more people search than anybody else and the first place most people will find your site. It’s highly recommended that you focus here first. Yelp – It’s extremely hard to get reviews to stick on Yelp due to the strict nature of Yelp’s reviewing rules, but it’s still an important place to get reviews. One of the best ways to do that is if you can get one of the Yelp window stickers that says “People love us on Yelp!” – after this, you can better get in contact with folks who visited and can review on Yelp. Facebook – Becoming more of a review site than ever before, really easy for visitors to review on. RealSelf – A lot of doctors have seen this site, useful to get reviews on. Vitals – Not seen that often, but still important. RateMD – seen occasionally, but are definitely on the rise. Healthgrades – Seen all the time these days! The top 4 sites you should be getting reviews on are Google, Yelp, Facebook, and Healthgrades. To increase your number of reviews, you need to have a review funnel. If you don’t have a review funnel. 2. How should I respond? Respond to as many reviews as you can! If you’re not mentioning the patient or service specifically, you should be safe from HIPAA violations. Saying things like “Thank you so much for your feedback!” or another nice note are great. You can be more personal, but be sure that you are within HIPAA guidelines. 3. Should you respond to negative reviews? Absolutely! Apologize to the patient that they had a bad experience. Be sure that you drive home the point that you’d like to resolve the issue, you’re owning the issue, you’re not taking it personally, and you’re taking care of the patient even after they’ve left the office. 4. How can I get more reviews? Definitely be sure to check out the free report we put together on this subject. Make sure you have somewhere centralized that patients are being sent to. You’ll want to ensure that your front office staff is reminding them to leave reviews, that you’re sending review reminders in SMS and email forms, and that you have a message at the front desk that reminds patients to leave reviews. When they leave, it should be mentioned again as well. If you’re still stuck, be sure to ask for help! We can help to get a review funnel set up and in place for you. If you need assistance with increasing the amount of reviews you’re getting, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/109 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What is a Keyword? What Type of Keywords Should You Focus on? What was discussed? Quote of the day: “What you do today can improve all your tomorrows.” - Ralph Marston For SEO purposes, a keyword is simply a term that you’d like to show up for in the search results. For example, a dentist in Las Vegas would mostly likely want to show up for the short tail keyword “dentist in Las Vegas”. A long tail keyword would be something more specific, along the lines of “dentist in Las Vegas who takes Signa” or “dentist in East Las Vegas.” Someone that’s searching for specifics (examples: “dentist in Las Vegas that takes Signa,” or “dentist in East Las Vegas”) is often far more likely to call and book an appointment than someone who is just searching for “dentists in Las Vegas.” They’ve already defined what they need (dentists near them or someone who takes Signa) and aren’t just doing a general search. In the beginning, shorter keywords were highly valuable, but eventually, people realized that qualified buyers are often searching for specific terms. You’ll want to have a mix of keywords that your website is ranking for. Your website needs to be optimized in a way that it makes sense to those who are searching for keywords and redirected to your website. It should be optimized for readability by both the user and the search engines. This is important because: 1)    That’s how natural language will read and search engines are becoming smarter and smarter, and 2)    You want to satisfy both types of searchers. Optimizing your site for both long tail and short tail keywords doesn’t automatically mean you’ll rank for those keywords. Optimization of your website itself for on-page SEO is just one of the things you need to do to rank well in search results. If you’re focusing too much on the more specific keywords, you might not be getting enough traffic. Because of this, you won’t be getting as many visitors as opposed to if you were ranking for both short-tail and long-tail keywords. For example, let’s say you wanted to rank for “top plastic surgeon in San Diego.” To optimize your homepage to rank for this, you might include a header tag that said “Dr. Smith, recognized as the top plastic surgeon in San Diego,” or you could write a blog post that covered the top 10 plastic surgeons in San Diego. Then, when someone lands on that blog post, you can include a coupon or discount on that page. That way, you’ll be getting more traffic for broader keywords and you’ll be able to entice visitors with specifically targeted discounts. By optimizing your site to rank for more keywords, you’ll be showing up in more pages in the search results. As a best practice, you should have a main or a one or two phrase keyword and then a longer tail keyword for each page you’re optimizing for. Optimize your title tags (the main meta tag of the homepage, or whatever page you’re optimizing) and then throughout the text of that, put in your longer-tail keywords or variations of that keyword so that you can rank for that term. It’s important that your site reads naturally and that it makes sense why you put text where you did when someone is looking at it. Whatever SEO company you work with should already be doing this, so be sure to talk to about keywords you’re interested in ranking for. The company you’re working with should be open to hearing which keywords (short and long) you’d like to be ranking for and should be able to help you in that process. If you need assistance with optimizing your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/108 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

5 Types of Social Media Posts You Can Use for Your Practice Quote of the day: “Well done is better than well said.” – Benjamin Franklin Social Media is a tool that a lot of people tend to struggle with. It’s difficult to figure out what kind of content to post, how often to post, and the best way to engage people. Here are five ways you can improve your Social Media content. 1. Interaction with Patients Perhaps your office had a giveaway, someone’s birthday, or some kind of raffle that brought out some patients. Get your patients’ permission to take (and post) photos of them and post it on your Facebook page. Describe the event, show that you engage with your patients, and have fun at your practice. 2. Show Your Employees Having Fun Show your employees being goofy or dressed up on Halloween. If you have a prankster in your office, going out to team building events, or volunteering, people want to see this! People want to go to a practice that they feel comfortable with in a fun office environment. Show them your team’s unique personality. 3. Post Employees or Doctors with Patients You want people to see how you interact with your patients. Show photos of your employees engaging with patients and what it’ll look like for the potential patient viewing the photos. These are also really great if you can snap a photo of the doctors working too. 4. Post Your Celebrations If you have a special occasion, a birthday, or holiday parties – this is the exact type of thing that’s exciting for social media. You’re more likely to get more shares and visibility when you post photos that others can relate to or picture themselves enjoying! 5. Post the Humble Brag Has your office won an award recently? Did your team win some kind of certificate? Posts these on social media! Awards can help people see that maybe your office is a notch above the other options or doctors in the area. Make a post that says something along the lines of, “Thank you, patients in the area, who voted us the best Orthodontist in the state,” along with a photo of your award (and preferably your team with that award)! For more information on Social Media, feel free to head to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/107 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Marketing Your Practice on the Cheap Quote of the day: “I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got.” - Walter Cronkite Here are a few ideas for marketing your practice that require minimal expense: 1. Network Instead of trying to provide a service, try to be a friend first. You want to be seen as someone that is a friend first, and a provider second, and a great way to get here is through networking. Some popular ways to network are through your local Chamber of Commerce, through Meetup.com, and through BNI. Sometimes people also create LinkedIn groups that meet in person. Networking face to face is better than just networking online. 2. Give Out Business Cards This might seem old-fashioned, but it’s definitely something you should be doing. Order them online and carry them around with you wherever you go. You don’t have to just give out business cards to any random stranger that will listen, but you can start brief conversations and leave them your card. 3. Open Your Mouth You never know where you’re going to go if you keep your mouth shut. Start by taking a genuine interest in someone and give them your card after a great conversation. Give a special offer to those in your immediate surrounding area by handing out flyers and going to those nearby. 4. Use Social Media Social Media plays a big role in generating business, and as your business grows, you’ll obviously be able to afford more expensive marketing. However, Social Media marketing should never be something that’s overlooked. For a comprehensive guide to using Social Media as an effective marketing tool, be sure to check out our free report. If you need assistance with getting started in Social Media, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/106 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How to Convert Phone Calls Into Appointments Quote of the day: “Leap and the net will appear.” - John Burroughs When someone calls, you need to be absolutely certain that the person that is answering your phones has a pen and paper ready to take notes. They will need to write down the patient’s name, location, reason for their call, and a phone number in case they get disconnected. Once they have this information, they can use the patient’s name in the conversation to help them establish rapport and trust. It’s also really important to make sure that whoever is answering phones is smiling when speaking with patients. Smiles can be heard in a person’s voice and will make the phone call a more enjoyable one. 1. Use a Proper Introduction Staff should use a proper introduction that can be scripted or not scripted. An example greeting would be, “Thank you for calling [Dental Practice]. My name is [Name], how may I help you today?” Try to make sure that the introduction always ends with a question as it can help you convert more people that are calling in into patients. 2. Set Up the Appointment Allow the caller to finish explaining why they’re calling. Follow up, refer to them by name, and repeat the purpose of the call. Ask them what time of day works best so that you can set up an appointment. If the caller requests available times, your staff should already have the schedule open and should be ready with a few available appointment slots. 3. Gather Additional Info If they don’t agree to book a time, gather more information. If the patient isn’t forthcoming, do not pressure them. An example of a no pressure question to gather more information would be, “Is the toothache located in the lower or upper set of teeth?” Continue these questions to see if they’re experiencing other symptoms and after the patient has explained their issue, offer to book an appointment again. You can phrase this in a non-pressuring way as well, “We’d really be happy to help you with [dental problem]. Would a morning or afternoon appointment work best?” By doing this, you’re treating the appointment as something they’ve already decided on doing. 4. Completing the Process Make sure you have all the correct contact information. Ask the caller if they need directions to your practice. Once you’ve reviewed and verified the information, thank the patient for the call. An example of this is, “Thank you for calling, [Patient Name]. We look forward to seeing you on [Appointment Date]!” Complete the process of registering the appointment and putting the patient into your patient database. A complimentary confirmation email should be sent out that includes the appointment information (date and reason for appointment) and the location of your dental practice. Once you implement these strategies, you’ll be able to close many more patients than you’re currently closing! The first phone call is a major part of a successful practice, and it’s important to have a general outline for booking appointments. The outline shouldn’t be scripted as scripted calls will be obvious to potential patients. For more information on Phone Appointments, pick up our free Phone Appointment Checklist that has step-by-step information on how to handle phone calls and set up appointments. Everything you need to know is covered in this short checklist! If you need assistance with converting more phone calls to patients, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/105 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Using Links to Improve Search Rankings What was discussed? Quote of the day: “Doing what you love is the cornerstone of having abundance in your life.” - Wayne Dyer A link is when a website mentions your website and provides a clickable link over to your site. Here’s an example: if you’re reading an article and there is text highlighted in blue, and it takes you somewhere else, that’s a link! Do-Follow Links: These links are basically saying that they vouch for the site, and the site is trusted.These are reported to help increase rankings more. Why Does This Increase Rankings? If you’re getting referenced on CNN or HealthGrades, that provides a signal to the search engines that your website is valuable and trusted. When your site is linked by an already established and reputable source, then that builds trust in the search engines. No-Follow Links: These links aren’t vouching for the reputability of the site that they’re linking to. While these can potentially help, they’re not as sought after as Do-Follow Links. When you’re being linked, ask yourself if the source that is linking to you is relevant. Is it relevant to your practice? Is it in a relevant geographical location? Is it relevant to your region and industry? These tend to look the best to the search engines and help the most. You can also ask yourself if getting linked by the site you’re looking at would make sense. If you’re a local dentist and you’re getting linked by a local plumber, that’s probably not the most relevant and best place to be linked by. Increasing Links to Your Site This isn’t as easy as contacting the site owner and trying to get them to mention you. It’s generally more complicated than that. Here are some questions to ask yourself: Who do you do business with now? Are you an alumni of a specific school? Are you involved in your community? Do you donate time or money to charity? Does your team or company volunteer anywhere? What do you want to be involved with? Who do you have business partnerships or relationships with? When you’re involved in the community, you can often be listed on local community boards or put yourself in newspaper service columns depending on the community. If you’re a big fan of a popular product (for example, Dental Vibe), you can offer to put a testimonial on that product’s site in return for a link back to your site.If you’re a dentist, and you recommend orthodontists or surgeons, try syncing up with them to see if there is the possibility of linking to your site. Build Relationships and Partnerships When you do this, you’ll be able to establish relationships that are mutually beneficial and advantageous to both parties. If you’re not very active in your community, get started! Join a Meetup group or a chamber to become known and recognized in your community. Links are a great way to increase your search rankings, build trust with your brand and websites, and show up higher in the search results. If you need assistance with increasing links to your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/104 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Helping Search Engines Understand Your Site Better with Schema What was discussed? Quote of the day: “A dream doesn't become reality through magic; it takes sweat, determination and hard work.” - Colin Powell A long time ago, Schema.org brought some of the top search engines in the world together to create a method that would make it easier to identify important information on a website. At a high level, this means that there’s code placed in a certain way on your site that helps the search engines read your site better. By implementing this, search engines can better understand stuff like what your customers think of you, what it is that you do, what kind of payment you accept, and more. If you’ve ever typed in a movie that you wanted to see, and there are times listed down in the search results, that’s Schema! If you’ve Googled a business and are shown stars by a listing (like a review of something), that’s also Schema. How can you use Schema? The first thing you should do is to make sure that you’re marking up your Schema with your local business information. You’ll want to make sure that you include that markup on your site. This will identify what your site is whenever you show up in the search engines. Add the ‘Same As property’ to your site as well. If you don’t already know this (and you probably do), citations are a large part of SEO. When you create citations, search engines might have a difficult time associating that citation with your site and some other properties that you might have. The ‘Same As’ Schema makes this process a lot easier. This code tells the search engines that the business on your website is the same business as the one on your Facebook, Yelp, and Google My Business page. It tells them definitively that those sites are your property and that they’re all the same business. It helps search engines to better associate these relationships between the sites. Schema will help you show up better in the search engines (visually), and you can help the search engines understand your business much better. It’s definitely recommended that you pick up Schema as very few companies use it, and it can make a big difference! For more information on Schema, check out the following links: Schema.org Generator For SEO (Microdata Generator) Schema Creator (Wordpress Plugin) Why Your Local Business Schema Sucks and How To Make it Better (WhiteSpark Article) If you need assistance with setting up Schema, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/103 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

The Dirty Truth About SEO Companies What was discussed? Quote of the day: “If you try and lose then it isn't your fault. But if you don't try and we lose, then it's all your fault.” - Orson Scott Card Searching for a new SEO company? Here are some scummy SEO tactics that you should look out for: Using Old Techniques If companies are talking to you about getting lots of forum links, mentioning how they’ll create web 2.0s, or if they start talking about spinning content – don’t continue the conversation. These are outdated techniques that aren’t in practice anymore. They can also cause your search engine rank to drop significantly. Not Optimizing Your Site If they don’t mention on-page SEO, run the other way! Optimizing your on-page SEO can significantly increase your search engine rankings. Often, a bad SEO company won’t even look at this even though it’s one of the first things that you should do. Using Sales Tactics If they’re using sales tactics that revolve around pressuring you into a decision, they’re most likely not a great fit. Sales tactics like this involve telling you that there’s only one spot left, pressuring you into buying their product, telling you they can only take on one more client, or lowering the price even more after you’ve rejected them. If they lower the price and use these tactics just to try and close you, how much effort will they put forth on your campaign? Ask yourself where you think their priorities lie. Not Asking for Access You have to trust your SEO companies to give them these logins, but your SEO company should be asking for logins or access to these sites. If they don’t ask for this information, they won’t have the information necessary to work on your campaign and are most likely using outdated tactics. There’s a lot of valuable information on Google Analytics, Google Webmaster Tools, Google My Business, and Google Adwords (along with any other sites that you use in reference to your site) that SEO companies need access to make adjustments. If they don’t mention any of the above, steer clear. Saying You Need a New Site If they tell you that you have to build a new website and it’s going to cost X amount of money, don’t just do it. Seriously consider why you would need a new website, and be sure to ask pointed questions to get this information out of them. Often, you won’t need to build a new website. If they don’t have a good reason for why you should build a new website, you should probably avoid them. If your website is properly optimized, you most likely don’t need to build a new website. If you have an older website that’s not properly optimized, you can consider it, but definitely, look into it. If they’re just trying to get you to build a new website so they can get paid more, it’s probably time to find a new vendor. Head to http://titanwebagency.com/seo and pick up our free report that talks about some of these tricks and others that SEO companies will try to pull. It’ll educate you on what to look for and what to ask so you can ensure that you’re hiring the best business to reach your goals. If you need assistance with finding the right SEO company for your needs, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/102 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What is Call Tracking? How Can it Help Your Business? What was discussed? Quote of the day: “The difference between ordinary and extraordinary, is that little extra!” – Jimmy Johnson What is it? Call tracking is using software as a way to track the phone calls that come in. Sometimes this software can also record the calls that come in (if it’s legal and available in your area). For example, it’s useful when you want to get an excellent grasp on how many calls and potential patients that you’re generating from your postcards or other specific marketing efforts. How do you use it? You create a call tracking number through whichever service you choose, and you assign it to the campaign. You put the number on the postcard and each time someone calls that number, it’s forwarded to your main line. You can have a whisper tone before the caller is on the line that notifies you of the lead. You can then record exactly how many calls you get from these specific numbers. If you do this over time, you’ll be able to understand exactly how much revenue you got from the campaign and compare that to how much you spent on it. You can also use call tracking for online methods of tracking. For example, you can use it for email marketing campaigns, SEO services, and more! Whenever someone visits your website through one of those avenues, they’ll see a unique phone number. What are the benefits? One of the best ways to implement this is by using Dynamic Call Tracking. The phone number on your website is the same that you usually use, but when someone visits your site from a Google Adwords click or a regular search in Google, they’ll see a different number based on how they got to your site. This is recommended because we know that Google thinks it’s important that businesses have a consistent name, address and phone number (NAP). If you have a bunch of different numbers on your site, then Google can’t trust the information on your site. Dynamic Number Insertion eliminates all of those issues, which is why it’s highly recommended. You can also record form submissions to get a better picture of where your potential clients are coming from. Call tracking is useful instead of just putting out $2000 a month for marketing and not understanding if specific marketing expenditures are achieving an actual return on your investment. You want to ensure you’re maximizing every single dollar when you’re spending on marketing, and understanding how effective your campaigns are is a huge part of that. This effort can also help you in identifying holes in your marketing campaigns by showing which methods are most effective and which methods aren’t. It offers you insight that you otherwise wouldn’t get. Check out WhatConverts, CallRail, and CallFire for call tracking. If you need assistance with setting up call tracking for your marketing campaigns, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/101 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How to Effectively Market Your Drug Rehab Facility What was discussed? Quote of the day: “Genius is 1% inspiration, 99% perspiration.” – Thomas Edison The lifetime value of one new patient can be worth tens of thousands of dollars. It’s important to consistently attract new clients or patients and be able to retain them. The drug rehab industry is a 35 billion dollar industry, with more than 14,000 facilities in the US. It is expected that behavioral disorder counselor employment will grow by 35% over the next 10 years. This is a great opportunity for you to entrench yourself as a leader in your market or niche because the need for rehab services is growing. Here are a few concepts on how to effectively market your drug rehab facility: 1. Brand Your Rehab Center You should be known for something unique. Develop a unique selling proposition that is evident in your different marketing efforts. Communicate your unique selling proposition in all of your marketing and have it be a primary focus of your marketing. The goal of this is to be the go-to facility for whatever need that you’re filling. 2. Avoid Shady SEO Make sure that you’re not buying SEO from a cheap vendor or from someone that isn’t up to date on the current practices in SEO. Falling for cheap SEO can ruin your online reputation and make it difficult to recover. Be sure to pick up our free report on what to look for when hiring your SEO company. 3. Start a Blog Blogging is a great way for you to connect with your target audience and for you to be discovered more in the search engines. Write in a conversational and friendly tone, host the blog on your site, and use different keywords as appropriate. Back up your ideas with data and statistics from reputable sources. Write about real people and topics and share how your company has been able to help people struggling with addiction. You can always outsource your work but make absolutely sure that you know and trust your writers. Make sure they’re writing things that are in line with your beliefs, your values, and your vision. Don’t forget to share these blog posts on social media! 4. Convert Your Visitors Your website is the first impression that most people have of you. Ensure that it loads fast, properly portrays who you are and what you do. Make sure your unique selling proposition is on your site and include photos and testimonials of your current clients. Your visitors should not have to think through a difficult design so be sure to hire professionals who understand a good user experience. 5. Use Social Media Social media is a great way to build your name up and strengthen your online presence. Try posting motivational quotes that will have a positive influence on your current clients and prospective visitors. 6. Use Local SEO Alongside Community Outreach Actively participate in your community and online to create a connection between the two. Spread the message that addiction is a disease and that these people need help. This will help to improve your reach and will prompt more people to search for you. This creates a mutually beneficial relationship between you, your community, and other professionals. 7. Updated Google My Business Make sure your Google My Business page and all of your directories are clear, consistent, and correct. You want to ensure that your visitors can trust that the information they see online is current and correct. Use the same phone number, address, and website across all directories. This allows the search engines to trust that the information is correct and ensures that accurate information is displayed in searches. Search engines don’t want to publish something if it conflicts with the proper information. If you need assistance with choosing a reputable and efficient SEO company, be sure to check out our free report or contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/100 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How a Drug Rehab Center Can Use Content Marketing to Get More New Patients What was discussed? Quote of the day: “Don’t wish it were easier, wish you were better.” – Jim Rohn 1. Identify Your Ideal Patient You need to know who you want to come into your rehab center. This includes: who will make you the most money? Who is the easiest to work with? Who has the best chance of success? Who is the least amount of work for you? You need to develop and understand this data as your facility grows. Keep statistics on this type of stuff by checking patient records and patient management software. Identify your ideal patient and who you want to build your business with. 2. Consider the Buyer’s Journey When we’re searching for something online, we become aware that there’s an issue and a potential problem that needs to be solved. Next, we consider a potential solution to that problem. Third, we make a decision. We do more research and find out a good fix for the problem that we have. During the first step, when someone becomes aware of an issue and is looking for a solution, they might find your website. Your website needs to have a lot of useful information to answer the many questions they might have. The information needs to include success stories, educational information, facts about rehab facilities, facts about success rate, and more. When they’re searching through rehab centers, they’re narrowing down which center they’re going to choose for their rehabilitation experience. You need to provide value for them in this stage. When they’re in the decision stage, be prepared to have customer testimonials, perhaps an onboarding process, and everything they’ll need if they choose to use your facility. 3. Focus on Your Audience Understand that content marketing is about your audience, not about you. Often times a company’s idea of content marketing is a weekly post promoting their services. You’re not going to do this! You’re going to develop content that’s relevant to your audience. Figure out what types of topics are appropriate for your ideal obvious. Here’s a list to get you started: 1. Talk about the services you offer. 2. What does each service treatment entail? 3. Do you specialize in a specific treatment? 4. Do you cater to a special industry? 5. Is there anything family members want to understand? For example, what to watch out for or how to help someone in recovery. 6. Provide drug information. 7. Provide first hand experiences to help those who are considering heading to rehab. 8. Post the latest news in your industry. 9. Answer questions. The big 5 include: the cost or price, problems or things to be aware of, comparison, reviews, and best-of awards. 4. Decide the Type of Content You’ll Produce Blog posts, e-books, podcasts, photos, infographics, videos, powerpoints, and so much more. Know who your ideal patient is so that you can communicate with them in a way that suits them. 5. Create a Content Schedule If you can map out when you’ll create content, it makes the process a lot easier. Work with your online marketing company or create a team and assign some responsibilities. Figure out if someone in-house or outsourced will create the content for you. Have someone that’s just in charge of social media and promoting the content. This will remove a lot of headaches and frustration from the marketing process. Decide on the frequency of your posts and content. Generally, it’s good to post a couple times a month at a minimum. Consider national and local events, such as The National Alcohol and Drug Addiction month is a great way to produce meaningful content. You can use this to post content for not just your blog but also post guest posts on other people’s sites! For more information on how to create a Content Calendar, check out this blog post on Buffer. 6. Promote Your Content No matter how beautiful, amazing, and attractive your content is – it doesn’t matter if no one is seeing it. Keep an email list, update through social media using tools such as Buffer or Hootsuite, and provide value. You want to provide value for your visitors and make sure that you’re not spamming social media with updates. Use third-party sites like Medium or LinkedIn to get some more exposure. For more information on crushing it with social media, feel free to check out our blog post. 7. Measure Your Return Are you tracking the amount of traffic that your content is generating? If you have a call to action, add it to the end of the posts and direct people to where you’d like them to go. Use the calls to action to create unique URLs to see which calls to action are getting the most clicks. This is easily done with Google Analytics which lets you use their URL builder to track where traffic is coming from. Google Analytics also lets you see where your referrals are. If you’re using marketing software such as Act-On, ActiveCampaign, and HubSpot, make sure you’re getting the most out of it! 8. Use Retargeting Retargeting is when someone visits your site and leaves your site, they’ll see your ad on other sites they visit. Retargeting for drug rehab centers is difficult since it’s not always allowed by certain ad platforms (like Google Adwords). You might have to do some workarounds to get it approved. The reason for this is because if people are looking for a confidential service such as a drug rehab center, then they don’t want ads for it popping up on other pages they visit. If you need assistance with using effective content marketing, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/099 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How to Help Potential & Existing Patients Understand the Value of Your Practice What was discussed? Quote of the day: “Once you have commitment, you need the discipline and hard work to get you there.” - Haile Gebrselassie 1. Use Your Waiting Room Try using your waiting room as a way to differentiate your office. If you want to create a luxury atmosphere, consider some massage chairs and flatscreen TVs. If you have a sports centered community, transform your waiting room into a sports centered area. An example is a pediatric office that had a huge fish tank and a large treehouse for kids to play in while they waited. Put some brochures and newsletters in the waiting room to show some value. 2. Use Target Marketing Target marketing is when you know exactly who your ideal patient is and you go after them in a way they want to be communicated with. How much more effective is it for your advertisements to be seen by your ideal patient which is, as an example, a 35 year old business owner making 100k a year, who owns a home and has a family versus having your ad seen by everybody in Las Vegas? Cater directly to your ideal patient’s needs and wants. 3. Use Email Marketing This is a great way to directly target a specific market and a great way to implement marketing campaigns! Email is a great way to remind patients about appointments, but it’s also a great way to keep your name at the front of your patients’ minds. It can be an avenue for you to show that you’re human and that your office cares. If you make it easy for your patients to come in and set up an appointment or you’re able to accommodate their schedules, they’ll remember it and value it. 4. Engage & Market To Your Existing Patients You should know who your existing patients are and should be able to develop some demographics from them (such as areas of town, things they’re coming in for, etc.) and target that. Use that information to directly market to them. Ask them what’s most important to them and use that information to influence your blog posts and more. 5. Attract Referrals Build more relationships with other medical professionals. Establish more relationships and get in front of more doctors and more patients. As you do this, your potential patients will see your relationship with a doctor that they might already be comfortable with which will positively influence their decisions. Try sending holiday cards or gifts, providing lunches, sending thank you notes, and other methods to establish more relationships with other medical professionals. 6. Use Internet Marketing There’s a ton of potential in internet marketing! If you don’t have a digital marketing strategy in place, you’re going to have a hard time in attracting the patients that you want. You need a strong website, strong social media presence, and you should be easily searchable for your potential patients. Online presence might be all that a potential patient knows about you before setting up an appointment. Don’t take it lightly! 7. Always Maintain Positivity Make sure that the attitude in the office and appearance of the office is positive. Make sure your patients are greeted in a friendly manner and by name. Ensure that the office is clean and has a warm atmosphere. You want your patients to go back home and be wowed by the experience they had in your office. Ideally, you want them to write a glowing review! Positivity in your office will make a difference. If you need assistance with communicating value to your patients, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/098  Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What You Should Know Before Naming Your Dental Practice What was discussed? Quote of the day: “Hard work without talent is a shame, but talent without hard work is a tragedy.” – Robert Hall 1. Consider Any Potential Legal Issues Search in the US Patent & Trademark Office Website before deciding on a name. This is a really important step as you don’t want to be deep in the process of your rebranding efforts only to find out that someone else has already laid claim to your name. Another way to search is just by doing a Google Search! Searching for your perfect name in Google can often reveal that what you initially thought was a perfect name might be associated with some really negative stuff online. 2. Consider Having Your Own Name A lot of doctors and dentists do this and it’s perfectly fine but is definitely something you should think about. If it’s a smaller community, having the practice named after you can often be a good step. However, if you plan on selling the practice one day it might detract from the value as the buyer will have to put a lot of time and money into rebranding the practice. 3. Try a Catchy Approach Many dentists incorporate teeth or smiles in their names which is considered a catchy approach. If you’re considering a catchy approach, make sure that it’s different from others in the area. This can be difficult due to how common this approach is these days. Sometimes you might end up realizing that what you had in mind might not be possible when considering your competition and setting yourself apart. 4. Consider a ‘This Is What We Do’ Approach It could be something to the effect of “Evergreen Smiles & Cosmetic Dentistry” which tells a little bit more about what you do. It’s descriptive and doesn’t force people to think about what you do. You want to make it as easy as possible for people to know what your practice is about. 5. Take the Location Approach Try something that has the name of your city or area of town to localize your practice. It has some benefit as far as search engines go, but don’t base your decision off of that alone. If you have a landmark or park nearby, you can decide to incorporate that into your name. A few more things to consider: is the name meaningful? Does it emit positive and warm feelings? Is the domain available? What kind of a logo can I do with this? Will I need a tagline? Is it hard to pronounce or remember? What’s the image portrayed in people’s minds when they think of this? Do I want to attract families and children? Most importantly, is the name going to appeal to your patients? Will they remember it and will it be associated with good feelings? For more information on naming your dental practice, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/097 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

6 Landing Page Mistakes You Don’t Want to Make What was discussed? Quote of the day: “You learn the value of hard work by working hard.” With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you’ve created specifically for the ad campaign that you’re running. Conversions are much higher when people are sent to the landing page that was ad-specific versus when people are sent to home pages that aren’t relevant to the ad campaign they were brought in by. Landing pages are valuable tools that anyone who is running a PPC (Pay Per Click) campaign should use. 1. Aren’t Testing Them You should create a couple different (but similar) versions of landing pages and test out their effectiveness. For examples of small differences, try changing things like the length of the opt-in form, change the fields they have to answer before continuing, and so on. Other tests include the color of submit buttons, background images, page layout, and where you present your information. Google Analytics is great for testing landing pages and gauging how effective your different versions are. A service you could use to test different versions of your landing pages is Optimizely. 2. Stopping After One Test You shouldn’t stop testing after you have a single successful page. Once you’ve established a winner that works better than your other versions, try improving on that winning version. If you assume that the version that performs better than the other ones is the best that it can be, you’re not doing yourself any favors and are missing out on potential improvements! 3. Only Testing The Obvious Different headlines, offers, and call to actions are obvious changes. You can test completely different layouts of pages (perhaps one that doesn’t look anywhere near to what the control version looks like) and you might be surprised at the results! Test completely different designs, content, color schemes, and field forms and see what works best. 4. Not Using Analytics Your measure of testing the landing pages is flawed. If you’re basing success on single factors, you aren’t getting the big picture. For example, if you’re using a tracking number on one of your landing page versions and it’s getting tons of phone calls, you might assume that that page is a clear winner. However, if you’re not using analytics, you could be missing out on other wins on that page or different pages. Maybe people are responding positively to the content on the page, maybe they’re staying on the page for longer than other pages or are rapidly clicking to other pages and are calling you from those pages. Make sure you’re using analytics software to ensure you’re getting the full report. 5. Test Isn’t Long Enough You need to have more traffic than just a hundred visitors to determine whether or not a landing page is effective. A good number to shoot for is 1,000 visitors or more before coming to a conclusion. You need to test your pages for a long enough to be able to say that your results are statistically significant. 6. Comparing Traffic From Different Sources You’re saying Landing Page A is the loser and Landing Page B is the winner but Landing Page A is all organic traffic and Landing Page B is all paid traffic or referral traffic from Facebook. Those are two completely different audiences and the conclusion that you’re coming to isn’t on the same playing field. You’ll want to test these as close to apples to apples as possible. Make sure that the traffic source is the same to ensure that the results aren’t being skewed. Head over to titanwebagency.com/adwords for a free report that will help you fix your adwords. In this report, we reveal 10 mistakes that people often make when working with Adwords. We’ll give you advice on how to use keywords, how you should use keyword groups, whether or not you should be bidding on your own brand or not, and more! If you need assistance with creating effective landing pages or are struggling with your PPC campaigns, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/096 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

How to Create an Effective Ad for Your Practice What was discussed? Quote of the day: “There are no shortcuts to places worth going.” – Beverly Sills 1. Social Proof Every ad that you have should have some type of testimonial that is relevant to the service that you’re offering. You don’t want to spend money on marketing without social proof that shows that you’ve done what you’re advertising and that people are happy with the results. If you don’t have a testimonial, go out and get one! 2. Use Clean Design with Whitespace You don’t want to have a cluttered design and be the person that tries to fit every single service, testimonial, and offer on your ad. If it’s a postcard or a money mailer, make it clean. In most situations, less is more. Generally, the more cluttered the ad, the less likely people are to read them. 3. Use Benefit-driven Copy This lets people understand the benefit that they’re going to get from working with you. You’ll want to portray what services you’ll provide, but you want to show them the benefit that they’ll get personally. If they can imagine how their life will improve from working with you, the ad will be much more effective. 4. Easy to Understand Offers Every ad that you have (digital or print) should have some type of offer. They should include some kind of obvious special that people don’t have to look for. 5. Test Multiple Offers vs. One Offer Find out which method works best in your market. Develop different ads with multiple offers and ads with a single offer and test which one works best. 6. Have Photos of Patients If you can include photos of actual patients (with their permission), your audience will have an easier time imagining themselves in the same position which will increase the success of your campaign. 7. Review the Headline Make sure your headline is compelling and isn’t just basic and generic. The headline needs to attract people towards the rest of your ad and should generate an interest in your business. 8. Tracking Phone Number This is crucial to monitor the success of the campaign. The phone number should be unique to the ad that you’re sending out. Later, you can use that phone number to track the ROI of the campaign. From there, you can see how many calls you’re getting and the overall success of the campaign. 9. Have a Deadline You need to include a deadline so that people have a compelling reason to call you. This has been proven time and time again. If people have a certain time to get something done by, they’ll be more likely to call. You can help them by including the deadline on the ad in many different ways. Examples would include “Offer expires on the 31st of this month!” or “Offer valid for the first 21 patients!”. If you need assistance with developing a great ad or an effective ad campaign, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/095 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Standing Out in a Crowded Market What was discussed? Quote of the day: “Hard work helps.” How does a business differentiate itself & get customers to choose them over the competitors? You don’t want to be the cheap alternative, the low-cost provider, or the place that people go simply because it’ll cost them less. That’s not the ideal way to build your brand or the financial stability that you want to build. You need to stand out, which you can do in a bunch of different ways. One of the most important things to have is a Unique Selling Proposition (USP). You can develop this proposition in a lot of different ways, but you do need to develop one. For example, you can be the fun dentist in the area that has video games in the office and provides a fun environment for patients. You can do this by speaking in the community, at conventions, or writing a book. You can volunteer and are known as the business that volunteers in the community, which is a great way to set yourself apart. The best way to develop your USP is to be somebody and be somewhere. The people that make the most money in your market aren’t necessarily the most skilled. They’re not being paid the most just because of their skill. They’re being paid for who they are and the reputation they’ve built. How do you apply this to the local market level? Business owners who can apply this to their business are able to be extremely successful. For example, one dentist regularly travels to third-world countries to perform dental surgery on patients who would otherwise not have access to it. This gets him coverage on local news stations and papers and gives the community an insight into his work and his practice. He’s developed a relationship with the press that allows him to get on local news when he needs to. If you can be the person that the press goes to whenever they need a dentist or doctor’s perspective, you’ll have developed a way to stand out. The dentist who has great brand exposure, brand recognition, and has a great community presence will succeed in gaining new business. Think of the thing that you do that can help you stand out in your market. It doesn’t have to be traveling to third-world countries, but it should be unique! Have a specialty and be known for what you do. If you need assistance with understanding metrics, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/094 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Why Cheap SEO is Dangerous For Your Business What was discussed? Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein Three Types of SEO Companies: 1. Higher End SEO Companies – $2500 to $10,000 range. These companies are generally reputable. 2. Middle of the road Companies – $1000-$2500 range. These are companies you should be researching before hiring. 3. Lower-End SEO Companies -- $1000 and under. These should pretty much be avoided. On rare occasions, you can do business with someone in this price range but generally it will be a slimmed down experience. When you choose a cheap SEO company over a reputable one, you end up paying for the cheap SEO originally and not getting anything in return. You’ll have to pay another company to help dig you out of the hole that the cheap SEO company put you in. Your rankings will also most likely drop when you use a cheap SEO company. Cheap SEO companies often use techniques that will drop your rankings instead of improve them. These techniques are referred to as Blackhat SEO. These tactics include stuffing keywords on your site in an unnatural way, including links from junky sites that you don’t want to be associated with, providing content on your website that doesn’t represent you and looks bad for your business, and other negative tactics. This also usually provides a bad user experience for your visitors in tandem with hurting your rankings. When hiring an SEO company, you need to find a company that does it right the first time around. They should be within your budget, but they should also understand the basics and best practices of SEO. You can find which companies are the best by asking a few simple questions when searching for your SEO company. For more information on finding the right SEO company, check out our free report. The report includes some questions that you can ask your SEO company to ensure they’re a quality company that is using best practices and also includes some basics about the SEO world that you should know as a business owner. If you’re interested in the report, head to titanwebagency.com/report. If you need assistance with SEO, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/093 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

7 Qualities of Effective Websites What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” – Joseph Barbara 1. An Effective Website Supports Your Brand & Looks Legit When someone comes to your site, the website should look and feel professional. Your personal views on politics, religion, etc. should not be on the website. The font on the website should be easy to read and there should be proper grammar and no spelling mistakes. There are many other qualities that make up a professional website, but in general you’ll know when you see an unprofessional one versus a professional one. 2. Effective Websites Utilize Proper On Page Search Engine Optimization (SEO) A good website uses SEO from the very beginning. SEO is extremely important to website success and the success of your online presence. An important point to understand is that getting your website redesigned by a professional web designer does not include SEO. Web designers design the look and functionality of your site, they do not include SEO in their redesign which can seriously tank your search engine rankings after you’ve had a redesigned site. If you’re looking to redesign your site, be sure to hire a full service online marketing company (like Titan Web Agency) that understands the importance of SEO. New websites need to have SEO considered from the very beginning of the website redesign. 3. An Effective Website Integrates Social Media You need to be involved in social media and have it linked to your website. It’s expected that you’ll be on social media and link it to your site. Go to where your prospective customers and patients are and make sure that you have profiles on the sites they frequent. Understand your customer’s persona and appeal to it. 4. An Effective Website Uses Professional & High Quality Images Images should be unique to you that are high quality and not pixelated. They shouldn’t look like run of the mill graphics that you see on every other website. They should be unique to your practice and should give an insight into what to expect when a new patient arrives at your office. 5. An Effective Website Has an Intuitive Layout & Design The methodology that we like to use at Titan Web Agency is “Don’t Make ‘Em Think”. If a visitor comes to the page and can’t figure out where your menu is, how to contact you, where to set up an appointment, or the services you offer – they’ll be frustrated and much more likely to leave your site in a huff. Solve this by having an intuitive design that guides people on where to go next. 6. An Effective Website Has Easy to Spot Contact Information The information that you have on your site as far as your phone number and contact form should be front and center. You don’t want someone to have to search for your contact information. Make it easy for them to fill out a form to contact you. There should usually be a contact link on your homepage as well as a contact number. 7. An Effective Website is “Responsive” When someone comes to your website from a mobile phone, your website should be optimized for mobile display. If your website is not a responsive website, it will appear scrunched up on a mobile phone and in some cases won’t display at all. Your website should look great across all displays, ranging anywhere from a 21 inch monitor to a 4 inch phone. This is even more important because Google will start factoring whether or not you have a responsive website into your search result rankings. If you need assistance with website redesign, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/092 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What You Need to do Before Investing in Online Marketing What was discussed? Quote of the day: “The only thing that overcomes hard luck is hard work.” – Harry Golden The most important thing you can do before hiring an online marketing company is to fix your website. You don’t want to drive traffic to your site through online marketing (such as SEO or PPC) if you have a website that doesn’t properly communicate your brand, your message, and a good reason for why visitors should use you over someone else. If you’re just going to lose those visitors at the end of the process due to your site, then online marketing is a waste of your time and money. To fix this, you’ll need to have a website that accurately reflects your business. Don’t go out and get a website that was done with a DIY website builder (GoDaddy, VistaPrint). You need to find and hire an expert who understands all of the best practices that go along with creating a website. A good online marketing company should understand user experience, website design, web development, SEO, and standard practices. You want to ensure that you’re hiring an experienced and reliable company that’s able to deliver the kind of experience that you need. We’ve put together a free guide that can help you in the hiring process when looking for an online marketing company. It includes 6 of the most costly misconceptions that people have about online marketing, some of the greatest scams and lies that people will tell you, 7 mistakes that you need to avoid and a lot of other important things! To pick up this report, head to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/091 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics. 1. Know Your Traffic You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting your site? How many pages are they viewing? How did they get to your site? Are they returning to your site? How long are they staying on your site? You can use a free tool like Google Analytics to get this information but you need to know the answers to these questions. If you don’t know how people are getting to your website, how can you tell what’s working and what’s not? 2. Track Your Social Media Take advantage of built-in features that your social media platforms have. Facebook, for example, will tell you your followers, their demographics, where they’re from, and they’re age. You can also use additional tools like Social Mention or HootSuite which will tell you additional information in an easier to view manner. Having this information about Social Media will tell you who is following you and who wants to engage with you. 3. Click Metrics Clicks are one of the most concrete indicators that someone’s engaged with your business online. If you can see how many people have clicked on links in an ad (Facebook ads, Google Adwords ads), you’ll be able to trace back to the source of the traffic which will let you see how much return on investment (ROI) is. Your email campaign software might have different click metrics than your Facebook ads, but you can use free tools like bit.ly (URL shortener) and use that as a marketing test. Knowing who is clicking on what will help you tie that into Google Analytics and track your goals and conversions. 4. Understand Customer Feedback If customers are rating you 4 out of 5 on average, that’s an opportunity to make small improvements or  changes to your business processes. Maybe the problem lies in the initial visit to your office or the way that they can book an appointment. You can use surveys and customer service calls to help reveal some of the smaller problems in your business. People are more likely to choose a business that has great reviews instead of decent reviews, so paying attention to what your customers are asking for is important! No reviews up to 10, 20, 30 reviews within just a few months. If you’d like to hear more about how you can use good reviews and the types of programs that we help our clients with then download our free report!  The report talks about the benefits from signing up for a review program, mistakes that you can’t afford to make when getting reviews, and the most effective strategy in getting patient reviews. If you need assistance with understanding metrics, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/090 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson According to a recent study, 64% of marketers are on social media for 6 or more hours a day. Only 45% of marketers think that what they’re doing (at least on Facebook) is effective. Set Some Goals When you go into social media, you need to have goals in mind. Typical goals would be to earn new business, gain exposure, build relationships with other businesses or potential patients, generate leads, reduce your marketing expenses by ranking well in the search engines from those social profiles, increase traffic to your site or develop loyal fans! Choose Your Platforms After determining your goals, figure out your main platforms. Focus on a few platforms that you feel most comfortable with and know that your audience will be browsing. Plan Your Posts A study was put out (LINK) by Broadcast to World which talked about how often you should post on different social platforms that showed that Facebook posts should be around 5-10 posts a week (1 or 2 a day), LinkedIn is about 1 time per day, Twitter is 7-10 times per day, Google+ around 5-10 times a week, and Instagram 3-5 times per day. Remember Your Customers When you develop your social media plan, keep the customer service angle in mind. Failing to see complaints on social media can have serious consequences. You need to be sure that you’re addressing the issues and making the customer feel like their complaint was heard. Distribute Your Time Equally Make sure your time is well distributed and that you’re spending time on all of the platforms that you’re committed to. It’s unlikely that you’ll spend too much time on social media. As long as you’re working to expand your audience and engage with your current customers and fans, any time put towards that will help you reach your goals. How much time you’ll realistically be able to spend is a different animal. Consider Getting Help You’ll want to make sure that you’re checking in regularly on social media. If you’re doing it yourself, you’ll want to spend around 5-10 hours per week responding, interacting, engaging, creating posts, and scheduling posts. If that seems like way too much, consider hiring someone to manage your social media for you! If you feel like you can handle it alone, just make sure that you have your goals in mind and your plan and strategy set.        If you need help with Social Media, we’ve got a free download for you! It’ll help you develop a Social Media campaign from A-Z and lets you know exactly what you’ll need to do to run a successful campaign. If you fill out the form there, you’ll receive one of our most popular free reports that we have which will tell you what platforms to be on, how to get started, how to engage on Social Media, and how to use Social Media to generate new patients. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report  Check out the show notes at: titanwebagency.com/podcast/089 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “Feeling blue? Change your color.” 1. Control Costs Controlling your costs might seem obvious but they can easily get out of line if you aren’t careful. Upgrading your software, giving yearly raises, or hiring new staff are just a few ways that costs can sometimes sneak up on you. You have to take your costs seriously, even if some might criticize you or call you obsessive -- at the end of the day it’s your business and the costs do matter. Controlling costs should be a focus throughout the growth of your business. Medical office employees often fail to accurately verify recorded write offs and they fail to properly handle charge reconciliations. Ensure that your office staff doesn’t become complacent in these areas. Try to go through the books at least every other month, line by line, and check how much you’re spending. 2. Listen to your Patients Listen to your patients and what they’re actually looking for from your practice. Take a look at your online reviews and see what your patients are saying about your practice. Often times a practice will receive a negative review not because of the practitioner, but because of the office staff. Complaints against your staff can impact patient volume and how often they’re coming back. 3. Offer Ancillary Services Having a specialty is great but it’s extremely important to offer additional services that can grow your practice and help your patients. At least 31% of Anesthesiologists, 20% of Family Practitioners, 20% of Internists, 19% of OBGYNs, 33% of Orthopedic Surgeons and 18% of Pediatricians offer additional or complimentary services. Additional services include pharmacy services, physical therapy, toxicology tests, alternative treatments, allergy treatments, urgent care services, cosmetic services, and more. 4. Look at Benchmarks Pay attention to your key metrics and compare them to regional and specialty providers in your area. Looking at medical practice benchmarks will help you determine how much other providers are charging, what they’re charging for, and how your own prices add up. If you’d like to find out more information on this topic, check out our blog post. 5. Use Smart Scheduling Unfilled appointments and no-shows are inevitable, but need to be minimized as much as possible to maintain and increase revenue. Consider moving away from Wave Scheduling to Modified Wave Scheduling. Wave Scheduling is when appointments are scheduled at the top of the hour. Modified Wave Scheduling sets two appointments at the hour – one at quarter past and the other at half past. This allows doctors to use the last part of each hour for documentation and follow up calls. By optimizing the doctor’s time, patients experience better care and will be happier which will lead to better reviews and an increase in revenue. Try to take at least one or two items from this list to help you grow your revenue and your practice. Put them in place and see what kind of improvements they make! If you need assistance with increasing your revenue, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/088 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “Big shots are only little shots who keep shooting.” – Christopher Morley Content marketing is marketing your practice through content like blog posts, videos, and more. Start Blogging First, head to our blog post. • Custom Graphics: You can create graphics for each blog post or you can create infographics that are unique and shareable. • Share Your Posts: Share your posts on social media and with others in your industry. • Call to Action: Request more information, ask visitors to leave their feedback, comments, and thoughts. Traffic doesn’t happen overnight. It takes consistent writing (at least 1-2 posts a week). Repurpose Your Content Take a blog post that you wrote and use it in a different way. Don’t just plagiarize somebody’s post, or use exact, word for word versions of your old posts, publishing them anywhere you can find.. Create a Slideshare or PowerPoint presentation that’s a summary of your blog posts. Maybe you created a beautifully researched white paper with some statistics, turn that into a blog post or even an infographic! Make sure that you are using stuff that will remain relevant and won’t be considered outdated. Common sites to share your infographics on include Pinterest and Scoop.it. Show Some Personality You don’t want your content to sound unhuman. Be shocking, controversial, or just share some of your personality! Try expressing a strong opinion, even an unpopular one. Remember that people don’t want to hear from robots. Humanize yourself, your content, and your practice. Don’t be extremely opinionated on political pieces or go on rants, but be sure to show who you are. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/086 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler 94% of first impressions are influenced by the design of a site – Research Gate Ask yourself: Is it better to be Fancy or Functional? You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions. According to KissMetrics, a website that has even a 1 second delay can lose 7% of conversions or more. Put User Experience First Be focused on User Experience above everything else. How easily can someone find what they’re looking for when they come to your site? How clear is the message you’re trying to portray? If someone can find exactly what they need within a second, their chances of getting in contact are much higher. It’s important that that information is presented front and center. Show Off Let people know why they should do business with you. What separates you from other practices? Put your value proposition and social proof in an easily seen spot on your site. Social proof can be in the forms of awards you’ve won, recognition received, AAA rating with BBB, and reviews from patients. Experiment Elsewhere Your main practice’s website isn’t the place to try new and funky things. Your main website is where you want to have something that you’ve already proven works. Test out new themes, designs, and content on another site that is for experimenting! If you’re thinking about redesigning your website, check out our free report at http://titanwebagency.com/website. The report will go over the Top 10 SEO mistakes that people make when redesigning their website and how to avoid them! Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/085 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “I’m not a product of my circumstances. I am a product of my decisions.” – Stephen Covey It is extremely important for a doctor or dentist to have an excellent online reputation, especially in today’s world. According to internet research, 80% of Americans will use the internet and search for health related information. About 80-85% will trust an online review as much as a recommendation of a friend. Claim Your Profiles Go to these sites and set up your profiles - Doctor.com, Healthgrades, Yelp, RateMDs, Zocdoc, etc. Make sure you’re on these sites so that you can get reviews! Make sure you have an updated profile and that it’s consistent across all sites. Complete your profiles and make sure that you include images on your profiles so that people can make connections with you. Images are important in building trust, authority, and a good user experience. A complete profile should include contact information, your URL, how long you’ve been in practice, a description, languages, images, and services. Encourage Feedback People aren’t just going to leave a review because you’re amazing. You need to specifically ask for feedback from patients. Ask them to leave their comments and a review for you on your websites. Put a review site badge on your site where people can click a link and people can easily leave reviews. Having a Review Portal on your site makes it easier for everyone to locate the places to leave the reviews. Project a Friendly Image You want to be approachable, warm, and caring. Ensure that this image is consistent both in person and online. Be sure to train your staff to embody this same caring and friendly image as they are the first face that patients see when visiting your practice. Properly Manage Reviews Most businesses aren’t going to get 100% positive reviews. If you’re confronted with a negative review, make sure that you respond positively and professionally to the review. If you can find the person who left the review, contact them personally and resolve the issue. People are more likely to give you a second chance if you personally reach out to them, let them know how important they are, and let them know that you care. (Warning: Be sure to comply with HIPAA policies. Make sure that you do not confirm/deny that someone is in fact a patient.) Follow these steps to successfully navigate a negative review: 1.    Thank the reviewer 2.    Write your response in a human voice 3.    Apologize if necessary 4.    Address the issue 5.    Consider future readers Train Your Office Staff A lot of reviews don’t have anything to do with the service you provide. A lot of reviews are about the experience they had with your office. That starts with your front office staff! Make sure that your staff is fully trained and is aware of the importance of your reviews. Provide Old-Fashioned Care We have social media and online presences, but it’s the old-fashioned bedside manner and listening skills that dictate a great patient experience. Patients want to feel cared for and respected, and this should be the priority in every interaction. It’s hard to please everyone, but it doesn’t hurt to try to make everybody happy! Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/084 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale 1. Assess Your Needs Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice. 2. Understand What It Takes It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it’ll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you’ll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description explaining the name switch. It’ll take a lot of money and a lot of time to rebrand the business. 3. Have a Vision Where do you want to be in 5, 10, 20 years? What’s your exit plan for the business? What do you want to portray with your redesign? Who do you want your potential patients to see you as? Ask yourself these questions and ensure that you have a strategic plan put in place to navigate the re-branding. 4. Do Your Research Think about colors and how they affect people’s emotions, especially when designing your new logo. Research the psychology of colors and how they impact the choices of potential patients. Get a sense of what’s working and what isn’t working. Reach out to patients and others in the industry and get their opinion as well. 5. Rethink Target Customers Maybe your practice has focused on family practice and you’d like to switch to cosmetic services. Think about that when creating your new brand. You’ll want to come up with a USP (Unique Selling Proposition) – for more information on developing a USP, check out our blog post! Once you’ve created your USP, make sure that your rebrand is in alignment with it. 6. Create a Plan Build a checklist of all the things that you need to keep track of. The best thing to do in a rebranding is to have a soft launch, initially have your original website domain redirect to the new domain. Put an image that says something to the effect of “Previously Known As” or “Now Known As”. Send out a press release once you’ve completely rebranded. Make sure you go by your plan so that you can strategically implement your rebranding strategy. 7. Communicate Clearly & Consistently Ensure that the same message is going out across all lines of communication. Make sure that your front office staff is giving out the same information as what’s available online (social media, email, visits, etc.). You want everything to be as clear as possible. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/083 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? “Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama Improved User Experience and Copywriting: Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients! Improvement in on-page SEO: Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search engines (which is called on-page SEO). Improving the on-page SEO is a very important part of improving your online presence. If you’d like more information on this subject, check out this blog post on Ten Reasons to Hire an SEO and Social Media Management Company. Helps you avoid pitfalls: Any experienced online marketing company has been able to identify what’s most effective and should be staying up to date on all of the latest changes from search engines. If you’re not experienced in this area, are unable to keep up to date on all of the latest changes from search engines, and don’t have experience in other industries and online marketing practices, then you’re simply going to miss some of the crucial information that these companies have access to. By hiring a marketing company, you’ll be able to avoid some of those pitfalls. If you are more focused on the SEO aspect of things and not a holistic approach to your marketing campaign, and you are a dentist, then be sure to read this post I wrote about hiring dental SEO companies, and what you need to watch out for. Let someone else be the expert: You probably know your specialty and industry extremely well. But ask yourself – how well do you know the conversion rate aspect of marketing? How well do you know on-page SEO? How well do you know web design best practices? User design best practices? Link building, competitive research, blogging, outreach, and best online marketing practices? You might have some experience in many of these areas, but not as much as an experienced internet marketing company should. Remember that experience and knowledge impacts results: An experienced online marketing company will be able to take what’s worked best for other businesses in the same industry as yours and will be able to apply it to your business. They’ll look at what’s worked in the past and what hasn’t and will be able to craft a campaign that’s meaningful and that works! If you have someone that’s working in the industry day in and day out, then you’ll be able to get better results than if you just went in blindly and attempted to do it all by yourself. Take advantage of their keyword and industry knowledge: For example, you may think that you want to rank on search engines for the term “dentist in (your location)”. However, it may be extremely hard for you to rank highly for that keyword since it’s so popular and already has businesses ranking for it who have been there for longer than you have. An experienced internet marketing agency will be able to identify keywords that people search for that apply specifically to your business. They’ll be able to narrow down search results that will lead to actual patients rather than just broad search results that won’t lead to actual patients. For example, they’ll work to get you ranked for search terms that are specific to your practice like “invisalign salt lake city dentist”. Or if you’re in a neighborhood that’s called something specific, they might advise you to create specific pages that will allow you to rank for those searches which are less competitive and will provide better results. Better Results: If you’re working with someone that’s keeping up to date with the changes in the industry, search engine updates, marketing best practices, and can use all of that knowledge to help you accomplish the vision that you have for your business – how much better do you think your results are going to be? For example, let’s say that with a marketing agency you get 10 new patients per month and without them you get 5 new patients for month, does that justify what you’re paying them? More than likely, yes! If your average new patient brings in $1000 in revenue which (with 5 new patients) is an extra $5000 per month and you’re paying the company less than that, then it makes sense to hire someone and stay with them so that they can get you the best results. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/082 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan Use Photos: Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank engine results. Including photos on Facebook will improve your profile as it’ll be recognized as more complete. Using photos in marketing emails, with Facebook ads, and on Instagram will help to build your brand and tell a story within seconds! Use Video: Get a YouTube channel and create short videos on an iPhone or Android and post them to your channel. You can create videos of you answering frequent questions that your staff gets, videos of some of your work, videos of your staff and office, or anything that offers insight into your business! If you’d like to know more about using video in your practice, check out our blog post on How Dentists Can Use YouTube To Get More Patients. Other Visual Content: Some other kinds of visual content would include Infographics. Infographics tell a story using statistics and numbers and they’re usually a really nice way to get across bits of information. You can also use animated GIFs, comics, and memes which you can make shareable on social media. Things to Avoid Using Directly on Your Website: Avoid including every single one of the items listed above on your business’ website. You’ll want to share things like Infographics and GIFs or memes on social media. Including all of the above directly on your site will lead to slow load times and a bad user experience. Be sure to avoid using Flash on your website – it’s older technology and it’s not very friendly to the search engines! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/081 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.” Have a place for people to leave reviews: Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business, Yelp, Facebook and Healthgrades. You need to head to those websites and set up your profile on those websites. Manage your online reviews: You can monitor your reviews by setting up Google Alerts. When your practice is mentioned online, you’ll get an email that lets you know when and where so that you can respond to it if needed. You can also use tools like Grade.Us and BrightLocal that search the internet for places where you’ve received reviews and will alert you by email. Responding to reviews will show that you’re proactive, care about your patients, and that you continue to care for them even after they’ve left the office. Tell people where & how to leave a review: Create a page that will walk your visitors through the process of leaving a review as well as a list of all the different places that they can leave a review. Include links to your Google My Business page and the other sites that they can review your practice on. If you’d like an example, be sure to check out Grade.Us/TitanWeb! Share the positive reviews: Sharing those reviews in social media, in your email newsletter, and in physical newsletters will lend credibility to your practice and will encourage other patients to go and leave reviews. It helps create a paper trail of all of the positive experiences that visitors have had at your practice and will help to build your brand! Ask for & listen to the feedback: This will show that you truly want to do what’s right and what’s in the best interest of your patients. It’ll help to guide you in making your practice the best that it can be. Bad reviews will inevitably happen, but what matters is how you handle the bad review. Acknowledge and address the review head on. Don’t blame the patient, don’t say that they’re lying or that the review is inaccurate. Always remain professional and sincere and just own it. Don’t try to avoid accepting responsibility. Make a recommendation that they call you so that you can try and resolve their experience or find another way to turn their experience around. If you do these five different things, you’ll start generating more reviews for your practice. Positive reviews equals more new patients! Here’s a full list of all the websites mentioned in today’s podcast: Google My Business Google Alerts Yelp Yellowpages Healthgrades Grade.Us Grade.Us/TitanWeb BrightLocal Google My Business If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/080 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas. Create an Engaging Website: Websites can no longer be static, unchanging, brochure type websites. You need a website that provides value to the visitor. If you’re looking for a website that accurately portrays who you are, what your business is about, and why visitors should come to you -- you’ll most likely need to pay more than a couple hundred dollars. Look for an agency that understands the concept of a well-designed website. A well-designed website takes a lot more than just images and text. You’ll want a website that turns visitors into patients and that means the website needs to be engaging. Understand the Value of SEO: SEO stands for Search Engine Optimization; something that used to be easy but has since evolved into something more complex. A true dental SEO professional understands the evolving nature of SEO and especially understands Conversion Rate Optimization. Conversion Rate Optimization is optimizing your website to get the most amount of conversions as possible. Once you’re ranking well in the search engines, you’ll be able to change things on your website to ensure that you’re getting the most conversions possible from the visitors that go to your website. It’s important that the SEO professionals you’re working with understand all of those concepts plus the importance of keywords. They’ll especially need to know the difference between long-tail keywords (example: zoom teeth whitening salt lake city) vs short-tail keywords (example: Salt Lake City dentist). An SEO professional will be able to determine which keywords your website needs to rank higher for in order to turn visitors into patients. Someone who’s searching for a general Salt Lake City dentist is a lot further from becoming a patient as opposed to someone searching for a specific service (zoom whitening, Invisalign) offered by dentists in Salt Lake City. Use Local SEO to your Advantage: Make sure that your website is optimized for local SEO. Local SEO is a part of SEO that’s more focused on the area of your business. Your website needs to be set up so Google understands where you are, what you do, and what you offer. Your website especially needs to be optimized for mobile visitors since they’re much more likely to buy compared to a desktop searcher. According to Google, 50% of consumers that look up a store on their cellphone and 34% of consumers who look up a store on their tablet will visit the store that same day. Understand Pay Per Click or Google Ads: Pay Per Click and Google Ads can be one of the most effective ways to get new patients. When you type something into Google, you’ll see two or three options at the top that are labeled ‘ads’. Those are ads set up by people to drive traffic to their websites using Google Ads. This is usually something that takes attention, time, and patience to see the increase in results but can be really helpful in driving traffic to your website. Interact: Use Social Media! This can be an extremely powerful tool for online marketing. Don’t just set up scheduled posts. Make sure that you’re actively engaging with your community and with your visitors. You need to make sure that you’re responding to anyone that comments on a post that you create or left a comment on your page. Be personable and make sure to show them who you are. It doesn’t have to be business all the time, show them some of your personality! Use Re-targeting: Re-targeting is a technique that you can use with Pay per Click. This is how it works: Someone comes to your website and they get a little piece of code that’s placed on their browser. If they leave your website and are browsing through the internet, they’ll start to see ads for your practice show up. This keeps your business fresh in their mind and when they’re ready, they’ll click on one of your ads and book an appointment. This is a great (and inexpensive) way to build your brand and to keep your name fresh in the minds of visitors! Leverage Referrals: Referrals are some of the best kinds of patients you can get. You can leverage these by getting more reviews, putting some of your testimonials up on your site, and by providing excellent service. Word of mouth referrals are still a great thing to get, but positioning your business in a way that showcases the reviews you’ve had will drive more traffic to your business. When people type in “reviews of Dr. Jones” and they see a ton of positive reviews on a lot of different sites (Yelp, Facebook, Google), they’re much more likely to follow through with visiting your office! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/079 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert Einstein According to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients? Let’s breakdown the numbers. You’re getting 40 new patient leads a month (someone that could potentially become a patient) and you’re spending $2000 a month on your marketing. That is about $50 per lead, which might seem like a lot. However, say that you’re closing 17 of those leads. Closing 17 of those leads ends up in about $17,000 projected lifetime value which is really good! If we go back and divide the $2000 a month on marketing by the 17 new leads, we get about $117 per new acquisition. We refer to that as CPA (cost per acquisition). Based on lifetime value of the 17 new patients, we can determine the ROI. Take the projected lifetime value of $17,000 and divide that by the $2000 per month marketing cost and we get an 850% ROI. A more conservative example: If we were more conservative and spent $1500 a month on marketing and earned 5 new patients, would it still make sense? Let’s find out! 5 new patients would earn a lifetime value of $5000. That’s $5000 new revenue we’re expecting to bill. We spent $1500 to earn that revenue, which makes sense! The ROI of that is $5000 divided by $1500 which would equal 330%. For every dollar that you spend on marketing, you’d earn $3.30 back, which is a no-brainer. Choose a good marketing firm and set realistic expectations If you’re working with a good dental internet marketing firm that knows what they’re doing and understands your goals, lifetime value of patients, and the industry, then you should be able to accomplish these goals. However, you should be setting realistic expectations. Don’t expect to spend $500 on marketing and expect to earn 30 new patients, that’s probably not going to happen. Remember that the example of $1000 per patient is a conservative figure. Many dentists we’ve spoken to estimate a lifetime value of around $2500 to $5000! The key is to track this information. It’s important for your staff to track if the leads booked appointments or if they didn’t. Getting an idea of where your calls are coming from will help you to identify what works and what doesn’t work. You have to know your numbers. You have to pay attention to how many people you’re getting in the door and where they’re coming from. You’ll want to work with a firm that can tell you this information. If you’re interested in identifying where your traffic is coming from, check out our previous podcast Episode 77: How can I tell how many visitors I get to my website? If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/078 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where your traffic is coming from, and ton of other information. To Get Started: Go to Google Analytics and create an account. You will get a snippet of code to put on your website and the software will start tracking from there. Useful Perks: Google Analytics will allow you to set up goals and will help you to determine how well your marketing efforts are doing. This information is useful in setting up your automated marketing campaigns and will ensure that when someone comes to your site, they’re presented with information that’s relevant to them. For more information on automated marketing, check out our blog post. Create Dashboards: With Google Analytics, you can create Custom Dashboards. Dashboards give you a quick snapshot of the traffic that is coming to your site along with other information, depending on your preferences. Your dashboards can tell you how long people stay on the pages they’re on and what the most popular pages on your site are. Set up Goals: You can set up goals in Google Analytics that will allow you to keep track of how you’re your website is doing in categories that matter to you. An example of a goal would be: someone opts in to a free report that you offer on your website. If someone opts in, then the goal is completed. Even if you don’t set up a private dashboard, you can still get a lot of good information! Check out some of these tips below: In Google Analytics, go to Audience > Mobile. This will tell you how many people are coming from different devices. Many people estimate that over 50% of internet traffic is from mobile devices. If you notice that your site has a huge amount of mobile traffic, maybe it’s time to look into optimizing your website to be compatible with both desktops and mobile devices! Go to Acquisition > All traffic > Source medium. This will tell you where you traffic is coming from which is useful in understanding how well your marketing efforts are doing. To compare traffic, head to the top-right corner and click on Preceding 30 Days. A box will show up that says Compare to and it will allow you to see the differences in traffic compared to a previous period or year. This is interesting and helps you determine why your traffic may not be as high as it used to be, will help to identify seasonal behaviors, or will help you determine why you’re getting more traffic compared to previous months or years. If you’re curious to watch the difference in traffic after you start blogging, we suggest waiting around 6-12 months to get an accurate representation. If you’re interested in finding out more about building a blog, check out Episode 75: How To Find The Time To Build And Maintain A Blog. Other links discussed in this podcast: Google Analytics Google Webmasters Custom Dashboards for Google Analytics How Doctors Can Automate Their Healthcare Marketing Episode 75: How To Find The Time To Build And Maintain A Blog If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/077 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair How Can You Find Time to Build & Maintain a Blog? Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’ll be able to get an idea for what you know and what you’re doing. Create Attainable Goals: An attainable goal could be something along the lines of writing at least 2 blogs a week for the first 6 months of the year. Goals can help you achieve and accomplish something that you really want, as long as you put effort into it. Studies show that blogging consistently brings in more leads than websites without blogs. Get Organized: Create a template that you’ll use for blogging. It should have an outline of what you’ll discuss in the post, a summary, a couple bullet points, and some images. Templates make it much easier to plan out your post. Along with that, create a content calendar. Add your posts to the calendar and what topics you’re writing on. When they’re visible on a calendar, you have an idea of where you’re headed which will make the task easier to handle. Brainstorm Ahead: Brainstorm ideas ahead of time. Have ideas for around 6 months out already in your content calendar. If you were to plan out your ideas for 6 months down the road (2 posts a week), it’d take around 2 hours – which isn’t that long! Blog About Your Interests: Let your passion show through. Blogging about topics you enjoy or have an interest in will come through in your writing and will do a better job at engaging your audience. Cut Time Elsewhere: Try cutting 30 minutes off of another task. See if there are tasks that could be handled by an assistant or someone more appropriate in your business. Dedicate those 30 minutes to blogging. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/075 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes  

What was discussed? Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike Gafka Today’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base. Here are some statistics on just how seriously customer service can impact your business: A 2011 AMEX Report shows that 3 out of 5 customers will give up a previous favorite brand if they can get better customer service somewhere else. A 2010 RightNow Report shows 9 out of 10 Americans will spend more if they believe they can get excellent customer service. A 2011 Consumer Report showed that 91% of consumers will not give a business a second chance if they feel that their experience was bad. A reported 2 out of 3 customers have walked out of retail establishments if they feel the service is bad. Here are some ways to improve your Customer Service: Offer Multiple Services: Being a specialist in something is a great thing, but offering relevant services can increase customer satisfaction. You can provide complimentary services that are an extension of your specialty. Create and Build a Brand: If people can easily recognize your name, your practice, who you are and what you do, then they’re more likely to connect with you and remain loyal to you. Customers will develop a sense of trust if they see your brand positively represented in their communities. Offer the BEST Customer Service Anywhere: Go above and beyond. Build a name that is immediately associated with great customer service. If that means that you have a worry free cancellation policy, then provide it! If your first thought is ‘I could never do that… I’d lose so much money!’ then you’re not thinking about it in the right way! Think about the opportunity that you have to be known as the doctor that doesn’t charge a cancellation fee. If cancelling an appointment with you was an easy and stress-free process, customers are more likely to call you back and set up another appointment. Whatever you have to do, make sure that you’re doing it better than everyone else. Rally Your Troops: Appoint someone in your office as the Brand Ambassador and have that person go out into the community and build your brand. Appoint someone else in the office as the Customer Service King or Queen and have them make sure that the high standards that your practice has set are being met. Have them make sure that every single customer you have has an excellent experience. You most likely will be unable to make every single person happy and that’s okay! Your goal should be to make sure that you’ve done everything possible to please your customers. If they still decide they’d like to go somewhere else, you should still be able to say that you did everything you could to make them happy. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/074 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? “I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein Here's How You Can Keep Up to Date with SEO Changes Google Webmaster Blog This is where Google will typically announce their official updates. While this blog won’t have every single minor update to SEO (which can range from 300-500 updates a year), it does list the changes that are the most popular / will have the most impact online. Please be advised that sometimes they update this blog re-actively instead of proactively. Search Engine Land Search Engine Land is one of the most up to date sites and will most likely have some type of an update as soon as people recognize any kind of a change. A lot of times if enough people mention a change or some kind of update, Search Engine Land will communicate directly with Google to confirm or deny the changes. MOZ If you need a history of all of the major updates in SEO, definitely head to MOZ. They’ll typically do a Q&A on the changes and will give you a rundown of what each change was about. If you follow these websites, you’ll most likely put yourself ahead of your competition since you’ll be up to date on the major changes in SEO and will be able to change your strategy accordingly. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Follow us on Twitter @TitanWebAgency and let us know what you’d like to see more of if we haven’t covered a subject that has you confused or lost. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/073 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? “Eighty percent of success is showing up.” - Woodie Allen Why Having an About Us Page Is So Important Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces. Here are some important things to include on your About Us page: Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients. Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself. Call to Action: Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy. Overall, you want to make sure that your About Us page really communicates what your practice is about and what your visitors can expect from your staff. It’s a great place to highlight what you enjoy about your work, what you’re really good at, and the kind of people behind your practice. Don’t overlook your About Us page; it should be considered one of the top 3 most important pages on your website. It goes a long way in increasing conversions, establishing trust with your clients, and creating a connection with the online community! If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. If you’ve enjoyed this podcast and want to stay updated on Titan Web Agency, we’d love to have you follow us on Twitter @TitanWebAgency! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/072 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden How to Create an SEO Strategy for Your Business Keyword Analysis When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be: Las Vegas orthodontist. Once you’ve identified the broad keywords, you’ll want to pair them with more specific ones. Specific keywords are referred to as “longtail keywords”. Here are some examples: “the best Las Vegas orthodontist, “reviews of Las Vegas orthodontist”, and “orthodontist near sunrise”. Ranking for specific keywords is beneficial since they won’t be as competitive as broad keywords and people who are looking up those specific keywords are closer to buying. Here are of the important tools mentioned: Keyword.io Google AdWords Google Search Console Local SEO Getting your website to show up for geographically specific search results is really important. Ideally, you’ll want to show up on the first 3 listings that show up on the map (located to the right of the search results on Google). To do this, have your Google My Business page set up and optimized properly. Make sure that your name, address, phone number, and website is consistent on every page that it’s listed. Keep track of where your citations have been created and make sure that your business information is the same across the board. For more information on Local SEO, check out the links below: Episode 16: Local SEO Tips for Doctors to Show Up Higher in the Search Results Improve Your On Site SEO Citations: What are they and why are they important? Content Creation Blog posts and video marketing are different types of content that can help you establish a relationship with your clients even before they visit your practice. You want to produce new content on a regular basis to keep visitors interested and to establish an online presence. For more information, check out our blog post on how to get your blog started. Link Building Link Building is when someone references your website and makes a clickable link that leads to your website. You want to be mentioned and linked to on relevant blogs and websites, especially from local businesses and organizations. Some examples would be: local newspapers, local businesses, and community events that your business participates in. Social Media Being active in your offline community is just as important as being active in the online community when creating an SEO strategy for your website. Google will try to use as many factors as possible when retrieving information about your business. They’ll want to see your business interacting with the community which can include putting out good information, having an established presence online and offline, and engaging with the online and offline community via Social Media.   If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/071 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark Creating Better Content Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients. Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media. Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case study about a previous client and make sure that your case studies are HIPAA compliant. Create Evergreen Blog Posts: Create blog posts that will stand the test of time. This doesn’t mean you can’t create content that is specific to right now, you can still do this but make sure your content is constant and can be referred back to a few years down the road. Hopefully you know your industry well enough to know the things that change and the things that remain the same. Write an E-Book: Writing an E-Book is much simpler than you think! It doesn’t have to be incredibly lengthy and there is even software that will help you create an E-Book out of your blog posts. If you choose to go this route, make sure you go through the E-Book and touch it up and look for any mistakes. Media Options: Remember that there are tons of media options out there. You can create videos, podcasts, slideshows, etc. You don’t have to mimic what other practices are doing or what other people say is working for them. Test what works for you and your audience; see what they like to read and how they like to read it and try to produce content that is in line with that. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/070 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.” 7 Ways You Can Make Your Website Better Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand. Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter. Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips. Be Easy to Read: Use a regular font that is normal sized and easy to read. Don’t use fancy fonts, super tiny fonts, or cursive fonts. Make sure your bolds show up properly as bolds and that your font is clear. Think about what’s clearest and best for your visitors to read. Have a Clear Message: Make sure each of your pages have a clear action and purpose. For example, if the page was about dental implants, at the end of the page say something along the lines of, “Interested to see if dental implants are for you? Call us today at (XXX-XXX-XXXX) for a free consultation.” Provide the information and how to get into contact with you. Build Trust & Establish Authority: One of the best ways to do this is to put testimonials on your homepage or if they’re for a particular service, put them on that service page. Testimonials are wonderful especially when combined with photos of the clients. Video testimonials can be very effective. Consider Getting Rid of Sliders: A lot of reports have determined that sliders are ineffective tools that don’t convert visitors well. Consider using something else in place of a slider. If you want to change any aspect of your site, be sure to do the changes one at a time. If you’re considering changing your slider for instance, try changing a specific image on the slider before just removing the entire slider. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/069 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield 5 Ways to Get Guest Blog Posts from Medical Professionals Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build your career by networking, and will even get you some backlinks from those who you are networking with.   Network Locally: Network at meetup groups (check out meetup.com), chamber meetings, and business groups. You don’t necessarily want to have your competition posting on your blog, but maybe have another professional post on your blog. (For example, if you’re a dentist, reach out to an orthodontist who can post some valuable content.) Network Online: LinkedIn is a great place to start networking online with other professionals. Reach out to them and see if they’re interested in writing up a post that you can publish on your website. Join Online Communities: Google Plus has a lot of different communities that you can join to find opportunities to guest blog and to find guest bloggers for your own site. It might take a bit of digging, but these communities can be extremely helpful in finding others who can write content that is relevant to your work. Search Around: Do a few google searches for websites that are looking for guest bloggers in your industry. A few example searches would be “website that accepts guest blogs” or “dentists that accept guest blogs”, something along those lines. Sites That Accept Guest Bloggers: Check out WebMD or some other websites that have articles written by other people. See if you can get in contact with some of those writers and try and establish a relationship that leads to guest blogging. The goal is to build your brand and establish yourself as an authority. Networking locally and online are great ways to establish your online presence and guest blogging is a great way to generate traffic to your site and have your visitors find valuable information. Websites mentioned: MeetUp.com Google Plus WebMD Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/068 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard Quick SEO Wins To Make Your Website More Visible Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go! Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that. Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a rehab center in Nevada, you’ll probably want to show up for “Nevada Rehab Center” or “Drug rehab Nevada”. Some tools you can use to identify keywords are: Keyword.io or login to google.com/adwords and use their keyword planner. Optimize Your Title Tags: Title tags are found when you hover your cursor over the top of your browser and they are one of the most important things in SEO as they tell Google what your pages are about. Make sure you don’t have duplicate title tags and make sure you don’t have any missing title tags. Each page should have its own title tag. (An example title tag would be “Breast Implants in LA” for a Cosmetic Surgeon specializing in Breast Implants in Los Angeles.) Write Unique Meta Descriptions: A meta description is the description that is found underneath the headings whenever you make a search on Google. You want to incorporate your keywords into your meta descriptions in an appropriate and natural manner. Make sure that your meta descriptions are compelling, unique, and appropriate for each page. Create a Sitemap: If you’re using Wordpress, you can install a plugin that will create your sitemap for you. Your sitemap will tell Google the layout of your website by letting it know where everything is located. Create Valuable Content: If you have a page that has less than 300 words of content and it’s not doing so well in the rankings, go ahead and add some more content to that page. A general rule of thumb is to have about 600-1,000 words of valuable and useful content for your site visitors. Tools Discussed: Keyword.io – Keyword Finder Wildshark - Runs a report that lets you see what your current title tags are. Screaming Frog – Runs a report that lets you see what your current title tags are. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/067 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu How You Can Use Visual Content Effectively to Market Your Practice Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style. Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature! Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust. Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in. Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about. End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available. Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/066 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig Ziglar Some common SEO terms that you should know: Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos. Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form. Domain: Where people go to find your website. Example: www.yourwebsite.com The Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”.   Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page. On-Page SEO: The coding of the website that lets the search engines know what the site is about (the location of your company, services provided, etc.). Off-Page SEO: Your presence off of your website and around the web. How well can the search engines find you on other websites? Are the other websites linking to yours? Backlink: A clickable link from one site to another. These are used in search engines to determine how relevant you are. Keyword: A term that you’d like to show up for in the search results. For example, if you are a dentist serving the Salt Lake City area, a keyword you’d like to show up for is “Salt Lake City dentist”. Long Tail Keyword: A keyword that is longer and more specific. Using the Salt Lake City dentist example, a long-tail keyword would be “Salt Lake City dentist that offers teeth whitening”. These tend to drive more traffic as a whole. No-Follow Link: A backlink that is from one website to another that doesn’t provide any authority. This is when one website that has an established and respected online presence links to a site that is without that level of authority and they do not wish to vouch for the validity of that website. Do-Follow Link: A backlink that is from one website to another that does provide authority. This is when a website with authority and an established online presence links to another website and does want to vouch for the validity of that website. SERP: This stands for Search Engine Ranking Page. This is the page that you are shown after searching for a keyword, it usually has around 10-15 results on it. Sitemap: A map of your site. This is placed on a specific page of your website, let the search engines know the layout of your site. Once they know the layout of your site, they can better index those pages and determine what your website is about. These terms are useful to know regardless of whether you’re doing your own SEO or not. They will help you to better understand what your marketing company is talking about in terms of SEO. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/065 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William James Should you do your own online marketing, or hire someone to do it for you? Here are some common questions that will help you to determine which route to take: 50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hours preferably) to learn the basics of SEO and online marketing? Comprehensive SEO Campaign: Are you willing to put together a comprehensive SEO campaign and follow it? 1000 Words Every Week: Are you willing to write at least 1000 words weekly, optimize those words, and then publish them in a blog post form? Industry Trends: Are you willing to dedicate at least 10 hours per week to reading up on industry trends? Review of Local Citations: Are you willing to go through your local citations (monthly at minimum) to ensure that they’re correct? Relationship Building: Are you willing to build relationships with other websites? Content Creation: Are you willing to commit at least 10 hours per week to creating original content? Hiring: Are you willing to outsource for the content that you can’t produce yourself (such as videos and graphics)? Editing: Are you willing to edit and proofread the content that others have produced for you? Review of Google Analytics & Reports: Are you willing to spend at least 10 hours per month reviewing your Google Analytics and Google Search Console Reports? These reports provide a lot of valuable information such as where your traffic is coming from, what pages they’re landing on, if they’re visiting other pages, the clickthrough rate for those queries, etc. Implement Changes after Review: Are you willing to implement new changes to your SEO campaign after reviewing the information provided by your reports? Results vs. Expectations: Are you humble enough to admit when the results you’ve received did not line up with the expectations you had? Be sure to consider the cost vs. the reward when you are deciding whether you’d like to do your own online marketing and SEO or if you’d like to hire an agency to help. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/064 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro Here are 7 Signs That Your SEO Company Is No Good: Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and valuable information. Rankings That Don’t Matter: They tell you that you are ranking high for highly specific searches that don’t matter to you and that this is a good thing. They should be concerned with improving your rankings for searches that matter to you or are in line with your goals. Measurable Results: They aren’t giving you any measurable results that you can see. You need to ensure that the money you are putting in is going to end up in an increase in business, not just rankings. Irregular Contact: They aren’t contacting you on a regular basis and any correspondence is few and far between. The company should be contacting you regularly, preferably around 2-5 times a month (aside from the monthly report). Rankings Suffer with Google Updates: Whenever Google releases an update, your rankings suffer and the company tells you that there was no way to foresee the loss in rank. This should not be a situation that you find yourself in each time Google releases an update.   Not Challenging Unrealistic Expectations: The company lets you continue in your belief that your small investment will return the same results as someone who has invested much more for much longer. They should challenge any unrealistic expectations that you have and ideally, would provide you with alternatives to your current expectations. They Sell Link Packages: This is an outdated practice and isn’t how SEO works anymore. If they’re trying to sell you link packages, they aren’t up to date with the current practices surrounding SEO. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/063 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

What was discussed? Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet. Here’s what to expect when you hire an SEO / online marketing company: Full Transparency: Nothing should be hidden from you and they should be able to answer any questions you have about their practices. If they are claiming that they cannot give out industry secrets or something along those lines, don’t believe it. Reasonable Communication: Inquiries that you make should be responded to in a reasonable amount of time, usually 24-48 hours. Website Involvement: The company should be involved in your website and should be providing you with information on what needs to go on your website and how they’re going to do it. If they aren’t asking you for access to your site, it is a huge red flag. Tons of Questions: If the company is truly building up a decent campaign, they should be asking you tons of questions. Questions can range from “Has your site experienced any increase in traffic?” to something as simple as “What is your date of birth?” and the answers will be used to build your campaigns. Regular Reports: The reports should be showing you your website traffic (especially organic traffic), call tracking (if they’re doing this), and your rankings compared to previous months. Goals and Vision: They should want to understand your goals and vision with your website and what you want to accomplish in the long term. What are you trying to do for your company and your site other than to just increase traffic? Encourage Doing Your Part: They should be requesting some sort of action from you that will help you to accomplish your goals and should ask you to do certain things to improve the quality of your site and online presence. If you’d like some more information on SEO Companies, check out our previous podcasts below: Episode 25: What to Look For When Hiring an SEO Company Episode 32: How Much Does SEO Cost? Episode 34: 7 Tips for Choosing an SEO Company Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/062 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes  

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson 11 Tips on How to Make Your Google Adwords Landing Page More Effective: 1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page. 2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach. 3. Give Them What They Want: Provide value & good information that is easily accessible. 4. Be Specific: Let those who visit your page know why they should choose your practice over someone else’s by mentioning specific benefits of working with you (accreditation's, techniques, etc.) 5. Tell Them What To Do: If you’d like forms filled out, tell them to fill out a form. If you’re looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contact you! 6. Consider Using Video: Using video can improve conversions. Sometimes videos can transform text into a story and can provide a better overall experience to your visitor. 7. Build Trust & Authority: Include some symbols (accreditation's, reviews, etc.) of trust that can distinguish your practice from others. 8. Make It Scannable: Make sure that your landing page is easy to read and makes finding pertinent information a painless process. 9. Lose Anything Unnecessary: If it isn’t necessary, don’t include it. Don’t make their first experience a giant wall of text filled with unnecessary information. 10. Follow-Up with a Thank You Page: If you have a form for them to fill out, make sure to include a Thank You Page after they submit that lets them know what the next steps are. 11. Test & Re-Test: Whenever you’re changing an aspect of your site, test out how well it is received by paying attention to the stats & numbers. If you are new to Google Adwords, go ahead and check out Episode 30: 10 Problems Doctors Have with Pay-Per-Click as well as our Blog Posts on this topic. Still stuck? Feel free to call us at (801) 783-3101 or go to titanwebagency.com/adwords, fill in the requested information and we will send a free report titled “10 PPC Mistakes You Must Avoid in Getting Started with Adwords”. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/061 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients. What was discussed? • The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh • Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's time to create a YouTube channel for your practice. • Make your own videos, you can do it by uploading and editing them through your phone. All you need is the right apps. • Share others’ videos. Ask your patients to share a video. • Ask patients to be part of your videos. Have them create a video testimonial. This will boost your credibility and provide you with more content you can post on your site and social accounts. • Create educational videos about treatments, how-to videos, and answer your patients’ questions. This will allow you to position yourself as smart and helpful, while adding value with your content. • Video can be a powerful way to connect with patients as they show you and your personality. Time to use it more! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/060 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about keywords and how to use them to get more patients. What was discussed? •    The quote for the day is: “Change your thoughts and you change your world” -Norman Vincent Peale •    If you want to show up to the search engines, then show up for the right keywords •    The right keywords help you to convert more patients •    It's important that you don't just focus on keywords on the benefit of keywords •    Even if you create a lot of content and add value, you still need to optimize it for search engines. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/059 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson discusses how he changed his mind regarding his views about Google Adwords What was discussed? •    The quote for the day is: "The only way to do great work is to love what you do." - Steve Jobs •    You shouldn’t rely soley on one form of marketing, including just Google AdWords. •    #1. Google Ads can attract clicks from people with no intention of buying. You are spending a budget on the so-called windows shoppers that simply have a look but don't intend to actually buy. •    #2 People get numb to ads. How many times do you click on an ad? You see them on such a regular basis that you don't pay attention anymore. •    #3 Paid ads only work on the search engine you're paying, Google, not on other plat-forms. You don't want to be in just one place, but in multiple places, so people can find you. •    #4 People often think that you bought your way to the top of the page and this doesn't bring credibility to your business. They feel that you’re there not because you're good, but because you paid for it. •    #5 It can be extremely expensive, especially if Ads is not set up properly by targeting the right people and optimizing the right ads. •    #6 If you decide you want to do something different, you have no presence, you haven't built up any online real estate. •    #6 You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? •    #7 Google can and will change the rules. You can't rely on somebody else's platform to grow your business. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/058 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it. What was discussed? •    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now. •    It's much harder to get to the top of the search engines and attract the patients that you want. That’s why you need to consider marketing your practice online. 1. There is the fear of losing new patients. If you don't market your practice online it's going to be harder to find you and your services. 2. Current patients may start to look to competitors. Patients want to connect with you on social media, building more trust. If you're not, they might look for someone else. 3. If you're not marketing online you won't know what works and what doesn't for your website. You won't know how the different pages are performing. 4. You might be behind the competition. It's important that you follow the trends. 5. You won't be able to manage your reputation. More and more people turn to re-views and trust online reviews. People trust what others say online nearly as much as they trust a review by a friend. 6. You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? 7.    It’s time to use the Internet and content marketing to prove your expertise. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/057 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about social media and how a doctor can use it to get more patients. What was discussed? •    The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill •    #1: Connect. Create a page and promote it. Make sure that people know about that page. •    #2: Create a schedule and then follow it. A social media schedule will help you know exactly what you're going to be posting about. Spend an hour at the beginning of the month and create potential status updates that you're going to use, including images, links, etc. •    #3: Engage. Create content and interact. Make sure you reply to questions as soon as possible, be available. •    #4: Go above and beyond with your content creation. This will separate you from the others. You create something really awesome and post it to your wall and people talk about it. •    #5: Don't go dark, stay active. You don't have to be the most social person out there, but don't throw your hands in the air and give up. •    #6: Use social media as a place to provide value, not to promote. Nobody likes social media platforms that only give out offers, without providing solutions. •    #7: When you promote something, make it an amazingly awesome value. If you make an offer, make it extremely attractive. Mentioned in this episode: Episode 19 CallRail CallFire Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report titanwebagency.com/podcast/056 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet. What was discussed? ·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll. ·Information details should be consistent through all listings. ·Call tracking provides a data of how many people comes to your site through organic listings. ·Google Insights tells you a lot of data about your website. Episode 19 CallRail CallFire Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/055 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the 9 online marketing definitions you should know. What was discussed? •    The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi. •    9 online marketing definitions you should know: o    Search Engine Marketing o    Inbound marketing o    Content Marketing o    Social Media Marketing o    Email Marketing o    Brand Marketing o    Search Engine Optimizations o    Local SEO o    Link Building •    SEM is a catch all for your marketing efforts online. •    Inbound marketing is more low key: content and blog posts. •    Content should be interesting and not come off as promotional. •    SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value. •    Email marketing is an easy-to-miss way to maintain established relationships. •    Brand Marketing means getting your name out in the world: logos, slogans, core values. •    SEO means making your website more relevant to the search engines: content creation and promotion. •    Local SEO focuses on getting your practice to show up in local listings and locations. •    Link building is sending your links to other websites so you can attract more potential clients. Local SEO for Doctors   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/054 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the reasons why cheap SEO does not work. Great episode for dentists to listen to as they are often bombarded with SEO pitches. What was discussed? ·The quote for the day is: “Whether you think you can, or you think you can't, you're right.” -Henry Ford. Why Cheap SEO doesn't work: o   No real set strategy o   One size fits all solutions don’t work o   Keyword research is not done o   Creating high quality content isn’t cheap o   Not enough time for proper work ·Assurance that you will get on top is usually not true. ·Every marketing campaign should be different because each practice is unique. ·It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do. ·High quality content costs more. Cheap is a red flag for and could cause issues down the road. ·Black hat (Against Google Guidelines) techniques should never be used. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t Check out the show notes at: titanwebagency.com/podcast/053 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this Episode, Tyson talks about the different SEO problems that dentists and other healthcare professionals encounter. What was discussed? ·The quote for the day is: "In order to succeed, we must first believe that we can.” Typical SEO problems: o   You violate Google Guidelines. o   You don’t create good content. o   You don’t promote the content. o   Your website structure stinks. o   Your website is not mobile optimized. ·         Don’t violate Google guidelines to temporarily boost your search rankings. ·         Use keywords appropriately. Don’t keyword stuff. ·         Create content with blog posts, videos, podcasts, etc. ·         Don’t forget to promote your content through social media, guest blogging, etc. ·         Create a site map to help search engines understand your site better. ·         Make sure your website is mobile friendly.   Click here to get your guide to getting started blogging Click here to test to see if your website is mobile friendly Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/052 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible. What was discussed? The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson. 5 ways to get more visibility on your website: o  Speed up your website. o  Use Google Pagespeed Insights or Pingdom.com to check your website speed. o  Compressing images can also speed up your website. o  Update content regularly. o  Use your blog as a tool to update your website. o  Use search engine friendly URLs. o  Use a Sitemap (the map of your website that tells the search engines what is on different pages). o  Be sure that your website is responsive. o  Websites should be optimized on different platforms. o  Test to see if your website is mobile friendly   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/051 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

The more visitors on your blog, the more chance you have of increasing your number of patients. In this episode, Tyson talks about the different ways you can get more visitors to your blog. What was discussed? * Quote for the day is: "We may encounter many defeats but we must not be defeated.” -Maya Angelou. Ways to get more visitors: o Be proactive. * Take control. Go out and find people to visit and promote your blog.   o Promote yourself. * Don’t be shy. Promote yourself and your business.   o Utilize social media. * Utilize social media for promotions.   o Make it easy for people to share. * Have an easy, one-click, share button on your website.   o Add a link to your blog and emails as your signature.   o Tweet your blog posts. * Tweet often and regularly.   o Focus on keywords. * Repeat keywords in a natural way.   o Offer more than just text. * Use a variety of different medias such as infographics and videos.   Learn more about Blogging Learn more about Podcasting   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/050   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson tells you how to make your good online marketing campaign great.  What was discussed? * Quote for the day is: "Problems are not stop signs, they are guidelines.”  -Robert H. Schuller. 5 ways to take your online marketing to the next level: o Make your website mobile friendly. *  Almost 50% of website traffic comes from mobile devices, so make sure that your website is compatible.   o Know your target audience. * Use your website as a medium to speak to your target audience.   o Focus on Social Media. * Do more than just set up a Facebook page: really focus your social media.    o Focus on your content. * Create high quality content.   o Make appropriate adjustments. * Make adjustments as necessary to keep improving: review, run performance tests, and rethink.    Learn more about Facebook Ads   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/049   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In episode 48, Tyson talks about the ways you can spot and avoid shady dental SEO companies.  What was discussed? * The quote for the day is: "Start where you are. Use what you have. Do what you can.”  -Arthur Ashe.   * Hiring the right company can save you hours of frustration. Ways to spot a shady SEO company:   o They guarantee first page rankings * A first page ranking is an impossible guarantee.   o Quantity over quality * Don’t be swayed by quantity of activity. SEO is not a numbers game.    o 1 tricky ponies * A company should always use a variety of techniques.    o They are unable to answer your questions. * The company should always be able to answer your questions.   o They know nothing about SEO. * Steer clear of companies who do not know SEO at all.   o It sounds too good to be true. * Thoroughly research the company and their past work.   o Too Cheap * Too cheap is too good to be true.  Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/048   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes  

It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics. What was discussed? * Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough."  -Og Mandino   * Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site. 4 kinds of traffic: o Direct traffic * Direct traffic is the most common and comes from individual people directly accessing your website.   o Paid Traffic * Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.   o Referral Traffic * Referral traffic comes from sites on which you are referenced.   o Referral traffic can be increased by guest blogging, but be consistent with your citations. See “The Blogging Doctors” below.   o Organic Traffic * Organic traffic comes from search engines. * Google Webmasters, or manually running a report and adding a filter, can reveal how a user found your site.   o Stay Credible * Submitting your articles to databases can cause them to be labeled as spam.    Google Analytics Google Webmasters TheBloggingDoctors   Get your free consultation from Tyson.   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/047 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Every business should have a website. In this episode, Tyson talks about the 5 crucial elements for your healthcare website. What was discussed? * The quote for the day is: “Fall 7 times, stand up 8.” 5 Elements of a Successful Healthcare Website: o Contact Form *Every website should have a contact form to filter out spam and easily connect to clients. o Visible phone number * Phone numbers should be easily visible on the upper right hand corner of the screen. o Online appointment capability * Patients should be able to book appointments through your website. o Click to pay * Your website should have a quick and convenient method to pay bills online. o Updated blog * Position yourself as a leader in the industry by updating your blog weekly.   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/046   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

SEO, if done right, can really help you take your business to the next level. In order to get the most out of SEO, choose a company that is familiar with your industry. In this episode, Tyson talks about the 7 questions you should ask an SEO company. What was discussed? ·Quote for the day: “Everything has beauty, but not everyone sees it.” 7 questions to ask an SEO company: o   Can you guarantee first page rankings? o   How will I know what work you are doing? o   What role does Social Media play in SEO? o   What tools do you use for SEO? o   What are your views on Content Marketing and SEO? o   How do you define “success?” o   How much does it cost? ·Look for an honest company that doesn’t make you false promises. ·Hire a company that will frequently update you on what they are doing. ·The company should integrate Social Media into your marketing campaign. ·Steer clear of automated SEO tools. ·What is their take on Content Marketing? ·You should both have the same target goals. How much does Dental SEO cost? Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: https://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/045 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the 3 strategies you can implement in order for your practice to go beyond page 1 rankings. What was discussed? ·Quote for the day is: “The man on top of the mountain didn't fall there.” - Vince Lombardi. 3 Strategies to Go Beyond #1 Rankings o   Email Marketing o   Utilize Content Marketing o   Use Social Media & Re-targeting ·Email marketing is a powerful tool to market your practice. Start collecting emails as early as possible. ·Send out monthly newsletters. ·You can use blog posts, videos, and podcast to market your content. ·Use Social Media to drive visitors to your website. 8 Effective Targeting Strategies for Building Facebook Page Likes Podcast, Episode 5 Podcast, Episode 17 Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/044 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

SEO, when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance. What was discussed? ·Quote of the day: “The only person you should try to be better than is the person you were yesterday.” 5 Unique backlink opportunities to improve your SEO performance: o   Alumni Websites & Newsletters o   Donations and sponsorships o   Give Presentations o   Testimonials o   Offer Scholarships ·Utilize your alumni websites to build up additional listings. ·Donate to local organizations. ·Sponsor a community event to increase your presence in the community. ·Obtain backlinks from products and services that you are using in your practice. Get a consultation Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/043 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice. What was discussed? ·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.” 7 Creative ways a Dentist can market his practice o   Use Postcards o   Provide office tours o   Use videos o   Utilize local press o   Post Facebook Ads o   Build your reputation o   Join local organizations ·Postcards can be used to track and integrate pay-per click ads. ·Videos are a great way to connect with your potential patients. ·Use press to increase your brand’s exposure. · Facebook Ads can help with communicating directly with your target audience. ·Build your reputation and reviews on Google Plus. ·Get out there and be active in your community. Get your microphone I mentioned in the podcast. Learn who your ideal patients are Learn how they can get more reviews Get a consultation Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/042 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the 8 common Marketing mistakes that dental practices are making. Learn what they are and so you can make the steps to correct them. What was discussed? ·Quote for the day: “Believe you can and you are half way there”. -Theodore Roosevelt. 8 internet marketing mistakes dental practices make: o   Giving mixed messages. o   Failing to listen to potential patients o   Failing to utilize mobile websites o   Not having a high converting website o   Being afraid to try new things o   Lack of SEO knowledge o   Lack of Social Media presence o   Putting all your marketing eggs in one basket ·Patients want to be heard. Listen to them and communicate with them. ·Make sure your website is mobile friendly. ·Branch out, take risks, and create more options. ·Have a good basic knowledge of SEO. ·Be aware of potential clients on Social Media. ·Never invest in a single marketing strategy. Diversify your marketing strategies. Become a Dental Specialist Learn more about the use of Social Media Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/041 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

It is essential to market your practice in different ways to make it grow, but how? In this episode, Tyson talks about the 4 different ways you can diversify your marketing campaigns. What was discussed? Quote for the day is "Its not the years in your life that count, its the life in your years". By Abraham Lincoln. 4 ways that a doctor can diversify their marketing campaigns include: o Branch out to different channels of social media o Blogging (the right way) o Focus on a specialty o Think offline Never settle for a single marketing strategy. Get on the social media channel that your target audience uses Provide value and quality to your blog posts. Blog consistently. Focus on a niche, have your specialty. The offline world can still provide you with a good ROI, don't neglect it. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/040 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Content marketing is essential to developing your business online. In this episode, Tyson talks about content marketing and how you can develop your own content marketing strategy. What was discussed? Quote for the day is "Every strikeout brings me closer to the next home run". By Babe Ruth Content Marketing is simply marketing with content. Social Media, Blog posts, podcast, videos and presentations are a few ways to create content. Content Marketing is much more comprehensive than most other online marketing strategies. Understand and know your target audience Being unique and having new ideas will help you develop an awesome strategy. Developing your content marketing strategy: Identify your target market and categorize them. Develop your content. Deliver your message on the best platform according to your research. 8 Ways to create content Developing a USP blog post Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/039 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Now that you have your business running, the next step is to grow it. In this episode, Tyson talks about the 17 different methods you can use to grow your business. What was discussed? Quote for the day is "I am not a product of my circumstances, I am a product of my decisions." By Steven Covey 17 ways you can grow your business: 1. Blog 2. Use appropriate keywords and phrases on headlines. 3. Share your location within blog posts 4. Don't under estimate the importance of powerful blog titles 5. Answer the questions that your clients & potential clients have 6. Write information content, not promotional 7. Re-purpose blog content 8. Turn your articles into audio 9. When using video, the title is important, be sure to get a good one! 10. Add your information in your video description 11. Share your video with multiple websites 12. When blogging, use keywords towards the beginning of a post if you can 13. Don't forget local SEO! 14. Claim as many relevant and authoritative directory listings as possible. 15. If you can, put your description and website address in the directory 16. Add awards to your homepage 17. Never rest. Don't settle. Write regular blog posts and provide useful information. Use the proper keyword on your headlines. Give your location so Google will know where your services are at. Make your blog headlines catchy and attractive to lure potential clients. Answer questions appropriately and accurately. Make sure your blogs are informational, provide good content. Consider making your posts into audio and then uploading it to your website. Add your business details on the video and upload them to multiple video sites such as YouTube, and Vimeo. Accuracy is what will make citations effective. Always look for ways to improve your business. Links mentioned: Bright Local list of citations and Moz.com/Local Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you dont get ripped off.You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/038 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Citations help you with your online presence and ranking online, in this episode, Tyson talks about some best practices when building citations for dentists, or any other healthcare professional, as well as some things they want to avoid. What was discussed? Quote for the day is "Whatever the mind of a man can conceive and believe, it can achieve." By Napoleon Hill 5 Things that can hurt your citation building & local SEO efforts: o Not knowing what citations you have o Not using the correct information o Not filling out your profile completely o Not keeping records o Not consistently checking your citations Get an idea where you are listed. Use tools from BrightLocal or Moz.com/Local to know your citations. Make sure that you use the correct information on your citations. Citations should be consistent ( Name/Address/Phone). Fill out your profile completely. You really want to try and stand out. Keep records of the things you have done including usernames, websites you've submitted to, and their status, etc. Listings can change on their own, so be sure to keep at it. Check this spreadsheet to help you record your citations. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you dont get ripped off.You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/037 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, talks about business directory listings (citations) and the role they play in your online marketing. What was discussed? ·Quote for the day is “Cowards never start, the weak never finish, and winners never quit” ·Business listings are the listings you have online on different directories such as Google, Bing, etc. ·Google My Business is one of the most important listing for your business to be on. ·Make sure that your listings are 100% accurate. ·The consistency of these listings and where you are listed impacts your search engine rankings. ·Remember NAP – Name, Address and Phone number consistency is important. ·Where can you get citations? o   Chamber of commerce o   Industry directories o   Search on Google for your competitors business name, and this will show where they are listed. o   Alumni websites ·Fill out the listings as much as possible. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/036 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Tyson talks about the 5 essential parts of an online marketing campaign to attract more potential customers to your practice. What was discussed? ·Quote for the day is “Failure is not falling down; but refusing to get up.” 5 parts of an online marketing campaign include: o   Website o   Get listed on directories online o   Guest blog o   Use video o   Email marketing ·Have a website that promotes your practice, a website that is full of information that provides answers to your customers and potential customers questions. ·Online directories can help promote your website. ·Blogging can be a great way to get exposure to your practice’s website. ·Videos can build trust on your potential clients. ·Email marketing can be an effective lead generator for your business, it can attract potential clients to your practice and help you build a relationship with them. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/035 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Now that you know how important SEO is for your practice, it’s time to choose your SEO Company. In this episode, Tyson talks about the 7 ways to ensure you choose the right SEO company for your business. What was discussed? ·Quote for the day is “The struggle you are in today is creating strength for tomorrow.” 7 Ways to choose your SEO company o   Have goals and expectations to begin o   Get referrals o   Look for white hat SEO & understand why this is important. o   Check their knowledge o   Understand their services o   Ask them questions, know their strategy o   Check up on their customer service ·Have goals in mind and have expectations for your SEO company before you even start. But don’t be afraid to reset these expectations. ·Get referrals from your colleagues if you can. ·Try to find a company that specializes in SEO in your industry. ·Know what services they can offer you and how it can help your practice. ·Don’t hesitate to ask questions. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/034 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing. What was discussed? ·Quote for the day is “Do it now. Sometimes, later, becomes never.” How can a doctor succeed with email marketing? o   Focus on subject lines o   Create an efficient & effective schedule o   Tailor your content to your audience o   State your case o   Have a clear call to action o   Provide Value o   Use social media o   Ask for feedback ·Subject lines are what people look at when opening an email, keep it simple. ·Usually 2-3 times per month would be just fine for email frequency ·Be sure you are writing for your target audience. ·Keep it short and sweet. ·Provide a call to action. ·Utilize social media as much as possible. ·Ask for feedback and improve as appropriate. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/033 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Search Engine Optimization is a great tool to increase your presence online and rise above competition, but how much should it cost? In this episode, Tyson talks about how an SEO company determines the cost and what you can expect to pay. What was discussed? ·Quote for the day is “Begin new trails instead of following old paths.” ·Before an SEO project begins, a good dental SEO company performs a comprehensive audit. ·A comprehensive audit will give the SEO company a general idea of what needs to be done to increase visibility and rankings. ·An SEO audit can include: o   Google My Business review and analysis o   On page SEO o   Backlinks o   Content o   Citations o   Reviews o   Social Interaction ·Typical cost for SEO for a dentist or other healthcare professional is around $1,000-$3,000 a month. ·The more work that needs done, the more you can expect it to cost. Read the blog post: 8 Ways I Create Content & You Can Too Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/032/ Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

One of the most effective forms of marketing is referral marketing. How do you get your patients to give you referrals? By creating raving fans!  In this episode, Tyson talks about the ways to create raving fans. What was discussed? ·Quote for the day is “Talent is God given, be humble. Fame is man given, be grateful. Conceit is self given, be careful.” Ways to create raving fans: o   Create a vision for your business and pursue it. o   Make sure your vision aligns with your expectations and wants. o   Give and then give some more. ·Get raving fans thru excellent customer service, by going above and beyond. ·Avoid bad raving fans (ones that complain about you) by treating your patients like gold. ·Successful businesses create their own vision. ·Social media is a great way to determine the likes and wants of your customers. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/031 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Being able to properly and effectively attract new patients through pay per click will greatly improve the profitability of your practice. In this episode, Tyson talks about the different problems doctors have with PPC and how to solve them. What was discussed? ·Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference.” 10 PPC Problems Doctors Face: o   Directing traffic  to their homepage o   Focusing on broad matches o   Using generic headlines o   Relying on suggested keywords o   Not using negative keywords o   Not localizing o   Not setting up ad groups o   Lack of attention to phrasing o   Not tracking your results o   Cost vs Conversion ·Send customers to a specific landing page that talks to them, that is targeted with the information they were searching for. ·Make headlines specific but broad enough so people can relate to them. ·Create negative keywords to avoid showing up to searches that you don’t want. ·Remember to target specific areas based on where your ideal patients are. ·Use phrases that will describe your practice. ·Track your results  for effectiveness and adjust as appropriate. ·Maximize the leads by giving visitors what they are searching for and by taking care of them when they contact you.  Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/030 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Building your presence online is an extremely effective way to get in front of more potential patients and grow your practice. In this episode, Tyson talks about the ways you can build your online presence now. What was discussed? ·Quote for the day is “There is no substitute for hard work.” 5 Ways to build your online presence now: o   Know your goals o   Monitor and improve o   Provide value o   Connect o   Give back ·Know your goals and focus yourself on achieving them| ·Measure your progress and adjust ·Provide valuable, no strings attached information to your patients and potential patients. ·Be social and connect with others ·Give back. Titanwebagency.com/philantrophy Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/029 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media. What was discussed? ·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.” The 10 social media problems discussed were: o   Using too many platforms o   Using social media as an advertising outlet o   Using poor content o   Failure to post regularly o   Too much or too little personality o   Using technical lingo o   Failure to understand the tone and text of the environment o   Failure to respond to your audience o   Not tracking and analyzing results o   Failure to use platforms appropriately ·Focus on one social media site that you are comfortable and be active on it before moving on to another. ·Social media should be used to socialize with your patients not simply to sell to them. ·Post photos, videos, and other visuals that are attractive to your patients. ·Stick to to your posting schedule. ·Don’t client your audience by posting about politics or religion. ·Don’t be technical. Speak in a way that your audience can understand. ·Response and engage with your customers. Here’s the link to Hootsuite and Buffer. Here’s the link to Google Analytics.  Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/028 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the 7 different ways to differentiate your practice and stand out from your competition  and build a dominating healthcare practice. What was discussed? ·Quote for the day is “Don’t cry because it is over, smile because it happened.” Dr. Seuss 7 ways to differentiate your practice: o   Focus on customer service o   Be organized o   Continue your education o   Upgrade your office o   Follow up with inactive patients o   Consider internal marketing o   Increase your online presence ·Give your customers the best experience they ever thought possible! ·Make it convenient for your patients. ·Educate yourself with new technologies and information you can offer to your patients to make their lives and experience better. ·Improve your office experience and make it customer friendly. ·Use internal marketing such as incentives and promo offers. ·Build an awesome website to make your online presence stand out. ·Guest blog, and blog on your own site and use local listings which can help you increase your presence. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/027 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Your website is a 24/7 marketing tool and should be the foundation of your online marketing strategy.  A high converting website means more patients and more revenue for you. In this episode, Tyson talks about the 5 qualities of a high converting website and how this will help you and your practice. What was discussed? ·Quote for the day is “Your beliefs does not make you a better person, your behavior does.” 5 elements of a high converting website. o   Clean layout o   Loads fast o   Easily findable contact information o   Working links o   Aesthetically pleasing ·A simple and clean website is much more efficient than one ‘jammed packed’ with info. ·The speed of the website is important for customer satisfaction and online search rankings. ·Make your contact information easily findable at your website. (upper right hand corner, footer, contact page etc) ·Check your links on the site on a regular basis to make sure that they are working and none are broken. ·An aesthetically pleasing website helps in making a good first impression of your brand/practice and allows you to show website visitors you take online marketing seriously. Pick up the free report I mentioned called: Your 7 Step Checklist For Your Website Redesign. You can check broken links on a WordPress website by installing this broken link checker.  Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/026 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Hiring an online marketing company for healthcare professionals can be pivotal in determining the success of your online marketing efforts. In this episode, Tyson talks about the different things to look for in hiring a marketing company for your medical practice. What was discussed? ·Quote for the day is “Don’t let what you can’t do interfere with what you can do.” 5 things to think about when hiring an Online marketing company: o   Sounds too good to be true o   What is their game plan? o   What are their social networks like? o   Check their reviews online o   Are their rates in line with industry averages? ·Rankings guarantees should be red flags. ·Find out what is their plan for your business. ·Check their social media accounts and see if they are active and using social media to promote their services and provide value to the visitors of their pages. ·Investigate and check their reviews to see if they are legitimate, and see what specifically the reviews say ·Check their rates and see how they compare to the other companies. Learn more about how much SEO for a dentist should cost at : blog.titanwebagency.com/how-much-does-dental-seo-cost   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/025 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Blogging can greatly help you improve your practice. With proper help and guidance, you can surely blog your way to the top. Listen to this episode and let Tyson help you with his healthcare blogging tips. What was discussed? ·Quote for the day is “We either make ourselves miserable or make ourselves strong, the amount of work required is the same.” Ways you can create an engaging blog: o   Get some ideas from other blogs. o   Focus on specific, pre-determind keywords. o   Spell check and grammar check o   Format it properly. o   Put links. o   Have a call to action. ·According to Hubspot, blogs that update every month gets more leads than those who do not. ·Get ideas on Industry specific blogs for ideas ·Choose a focused keyword for each blog post. ·Doctors are held to a high standard, spelling and grammar checks are a necessity. ·Link to other pages on your site to improve the ‘flow of link juice’. ·Create a call to action to provide options to your customers to connect with you and receive more information in the future. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/024 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Email marketing is a powerful tool to reach  your customers. In this episode, Tyson talks about the ways create an effective email marketing strategy for your practice. What was discussed? ·Quote for the day is “Be strong when you are weak, brave when you are scared, and humble when you are victorious.” Five  ways to create and effective email marketing strategy. o   Focus on Subject lines. o   Concentrate on the content. o   Clear and concise call to action. o   Provide content that is valuable. o   Tie-in social media. ·Take time to create a powerful subject line. ·Email with purpose. ·Be clear and specific on what you want them to do. Use social media as a way to get your message out.  Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/023 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in  iTunes 

Reviews are a great way to market your practice, they can increase your search rankings and improve your overall online reputation. In this episode, Tyson talks about how to get good reviews for your practice and how to leverage them to get more patients. What was discussed? Quote for the day is “Character is how you treat those who can do nothing for you.” How do you get good reviews? Set up a review strategy Kindly ask your patients to leave a review. Follow up with them Create a review website for customer’s convenience. People searching online looks for good reviews. Provide the best value and service you can offer. Get at least 5-10 good reviews on Google Plus before asking for reviews elsewhere. Ask your patients politely for a review. Follow up after 3 days with a link to the review site. Make a simple, one page review site. Example would be grade.us/titanweb Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/022 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

More traffic to your website means more opportunities for potential and existing patient to visit your practice. Tyson talks in this episode about the 3 different ways to increase traffic to your website. What was discussed? Quote for the day is “Be yourself, everyone else is already taken.” 3 ways to increase traffic in your website. Use SEO for healthcare professionals Content marketing Guest blogging SEO when done right, helps increase your ranking in the search results. Content marketing is marketing your services online thru Social Media, blogs, podcasts, presentations etc. The more content, the more chances that the search engines increase your ranking. Guest blog on different websites to create traffic back to your website. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/021 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Let’s face it, blogging is an effective way to market yourself and your practice, this includes for dentists, and other doctors and healthcare professionals. In this episode, Tyson talks about the 7 different ways to make sure that your blog becomes successful. What was discussed? ·Quote for the day is “Connect with life.” 7 ways to make sure your blog succeeds: o   Have a niche o   Write for the average visitor o   Post Consistently o   Personalize the content o   Be concise o   Optimize o   Promote ·Create a blog talking about something specific that you specialize in. ·Write with value and write something that can be understood by the average visitor to your site. ·Write and post regularly. ·Personalize the content of your website to create engagement from your potential customers. ·Don’t worry about it being long, get to the point, and provide value. ·Optimize your blog posts with proper SEO best practices. ·Share your blog posts to different Social Media platforms. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/020 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about citations, what they are and why are they important for your business. What was discussed? ·Quote for the day is “Motivation is what gets you started, habit is what keeps you going.” ·Citations are also called business directory listings, business listings, directory listings, etc. ·Make sure that the Name, Address and Phone number of your business is accurate on each citations. This sends good signals to the search engines and helps you rank better. ·Wrong citations or listings can send wrong information so search engines and may lower your rankings. ·Citations are basically a listing of your business on the internet. o   2 types of Citations §  Structured §  Unstructured ·Excellent quality citations sites for Healthcare Professionals includes Healthgrades, Realself ,Vitals and Zocdoc. ·Always go for the higher quality, more valuable ones first, they can ‘move the needle’ more than others. ·Want a report with your top 50 citations along with how you look and opportunities for new citations? Get it free by going here: http://info.titanwebagency.com/free-business-listing-report Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Check out the show notes at: titanwebagency.com/podcast/019   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

If you’re like most doctors, you want to make sure your website gets seen so you can get more patients, right? In this episode, Tyson will  discuss different things you can do to help you increase your rankings and improve your overall online presence.   What was discussed? Quote for the day is from Albert Hofmann “Today is the first day of the rest of your life.” What factors help increase your rankings?   Google My Business Listing Optimization Using Consistent information (NAP) Leveraging local information Getting lots of reviews Completely and accurately fill out and claim your Google My Business page. Be sure to include a custom background and cover image for your Google My Business page. Use consistent name/address/phone information for all your listings across the internet.  Go ahead and include local references in your description.  Be proactive about  getting reviews from your patients. After all not only can they impact rankings in a positive way if you have more, but they are how you are known online.  Google My Business, See how to set it up here.  Google My Business Guidelines link Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/018   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

The use of social media is a great way to connect with your existing or future patients. In this episode, Tyson talks about the different types of social media platforms and how can this help benefit your practice. What was discussed? ·Quote for the day is “Where you are right now doesn’t have to be where you end up. Decide where you end up. Introduction to 4 Different Social Media Networks for Doctors Facebook Twitter Google Plus (Google Plus is no longer active) Instagram What do you need to do? Set-up a Facebook business page that is separate from your personal page. Facebook business page gives you insights and analytics about your business that personal pages do not. Twitter-keep things nice, short and exact to the point. Using visuals such as picture are a great way to get engagement. Build your community or followers in Google Plus to increase visibility and potentially increase your search engine rankings. Instagram is a visual based social media platform, a good way to showcase your work. Resist the urge to sell, and instead try and provide value. Engage and interact with your followers. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/017 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes  

If you are a doctor, increasing your search ranking is a vital if you want to grow your practice. Getting to the top of the search results will enable you to get in front of more eyeballs, and get more new patients. In this episode, Tyson talked about 4 strategies you can use to improve your visibility in the local search results.   What was discussed? ·Quote for the day is “If you look for an excuse, you will find it.  If you look for a way, you will find it.” The 4 ways to increase your online visibility: o   Claim your listings (Google My Business, Bing Places, Yahoo Places, etc) o   Regularly update your website with new content o   Ensure your on page SEO is properly set up o   Be Consistent with your name, address, phone number across the internet ·Claim your Google My Business page and make sure it is set up properly. ·Google sees a website that adds new content as a legit website and  this can increase it's rankings. ·With proper website coding, you can increase how well Google reads your website, and as a result, how high up you are shown in the search results.   ·Use the same information on all your citations and listings online to provide good signals to the search engines Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Also, be sure to check out our new podcast, The Healthcare Marketing Audio Blog. You can now listen to any of our blog posts on our blog, or in iTunes or Stitcher. Check out the show notes at: titanwebagency.com/podcast/016 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

A competitor is not only considered competition but can be used as a model for your growth. In this episode, we talked about 7 ways that you can learn from your competitors and increase your visibility online. What was discussed? ·Quote for the day, “Enjoy the little things.” ·How can you learn from your competition? o   Check out their website content o   Look at their keywords that they are ranking for (use a tool like SEMRush) o   Review the site design o   Look at the website functionality o   Check the backlink profile using something like ahrefs o   Look at their citations and see where they are listed o   Follow them on social media to see how they engage with their audience. ·The content on a website effects the user’s experience. ·Look at specific features that their website has and if appropriate consider implementing them Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/015 Connect With Us: · Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Blogging is a great way to connect with others and market your practice. In this episode of The 10 minute Healthcare Marketing podcast, we discuss 7 ways that blogging can help you increase your online presence, and get more patients. What was discussed? ·Quote for the day, “What you do speaks so loudly that I cannot hear what you say.” ~Ralph Waldo Emerson The 7 ways blogging can help your healthcare practice include: o   Increase your SEO results o   Provide content for your social media sharing o   Raise awareness o   Establish/Build your authority o   Educate your visitors o   Connect and engage o   Network and build relationships ·Blogging has the ability to increase your search engine rankings and SEO results. ·Be personable and use social media to connect with your potential patients. ·Link your guest blog posts (usually in the bio section) so readers of one of your guest blog posts can see other places you contribute online. ·Educate your readers by teaching them techniques and practices about your services. ·Blogging is a great way for a doctor to network with other doctors, and others in the community. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/014 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Loyal patients. They are the lifeblood of any thriving practice. Loyal patients not only stay on the books longer, but they refer their friends, family, and others helping you be even more successful. In this episode, we will be talking about ways you can connect with your patients, building strong bonds that the competition won’t be able to break. This will help you take your practice to the next level.   What was discussed? ·Quote for the day, “Be the Best Version of You.” The 5 items discussed were: o   Watch for warning signs of churn o   Be accountable o   Build relationships o   Be responsive o   Prove you're worth it ·Proactively manage your relationship with your patients to retain them. ·Watch for warning signs so that your staff can engage and try to persuade your clients. ·Accept mistakes, own up to them, and learn from them. ·Build a personal relationship with each of your patients to develop a level of trust, and a bond that goes beyond patient/doctor. ·Communicate with your patients what you are doing in a level they will understand and appreciate. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/013 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Your website is done, marketing strategies are set, and now you are wondering why aren’t you still attracting customers? In this episode, we talk about ways to troubleshoot why your practice isn’t bringing in patients thru it’s website. What was discussed? ·Quote for the day, “Now or never.” ·3 reasons that website don’t work for healthcare professionals. o   No Before and After Pictures. Nothing showing your work. o   No reason to choose you. Why should I choose you over other doctors? o   Content. Don’t be technical. Be personal. Let your patients learn about you and be able to connect with you as a person. ·A good quality, professional website for doctors will typically start in the $3k range. ·Your website should be a 24/7 salesperson for your business. ·Be personal, don’t be too technical. ·Before and after pictures helps people visualize your work. ·Testimonials are great way of selling your work to your visitors. ·The content should speak to your visitors. If your website isn't bringing you in new patients, be sure to check out a this free guide.  Have you considered hiring a company to help you market your practice online? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report   Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, we discuss 3 different ways to grow your practice by getting more exposure to your brand, helping you get more patients, and become more profitable. What was discussed? ·Quote for the day, “Don’t be average.” Overview of what we discussed: o  Optimize your website (On Page SEO). Add a sitemap, use page title appropriately. o   Create awesome content o   Use promotions Perform on page SEO to your site. Add a sitemap. Create awesome content, providing value to your visitors. Content can be in the form of blog posts, videos, graphics, images, podcasts, and more. Update your website regularly with blog posts, videos, etc. Write posts that answer the questions of your ideal persona. Use promotions as they are a great marketing tool to drive traffic, increase brand awareness and create a buzz. Learn more about the different ways to grow your practice through reading the 77 Dental Marketing Ideas blog post, and learn how you can create great quality content thru this post. Have you considered hiring a company to help you market your practice online? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Connect With Us: ·Follow us on Twitter @titanwebagency ·And on Facebook at Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode of The 10 Minute Healthcare Marketing Podcast, Tyson further explains what backlinks are, how you can get them, and why they are important to your search engine rankings. ·Quote for the day comes from Bruce Lee, “The successful warrior is the average man with laser-like focus.” ·Backlinks are a referral from one website to another, similar to a referral from one person to another. ·2 types of links are “no follow” and “do follow”. ·“Do follow” passes authority or “linkjuice” from the referrer's website to yours and helps increase your rankings in the search results. · “No follow” does not pass this authority and won’t typically increase your rankings. ·Both are good to have but “Do follow” is better as far as helping you get up higher in the search results. ·Get backlinks by guest blogging, getting listed in directories and by networking. ·Are backlinks important? Yes they are. They are  signs of an active and a healthy business. ·The number of backlinks needed to rank well in the search results depends on the competitiveness of the terms and market.   Check out the show notes at: titanwebagency.com/podcast/009 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Today we talk about how Google determines who to show up in their search results and what you can do to improve your position in Google search results. ·Quote for today comes from Thomas Jefferson which says, “I find that the harder I work, the more luck I seem to have.” ·The question is “How to Improve your Search Engine Rankings?” ·Five things that determine your search engine rankings and that you can work on to improve your results. 1. On page SEO 2. Page load speed 3. Page Rank/Authority 4. Link Relevance 5. Thin Content ·Have your title tag optimized with a keyword. ·Website speed is important, nobody wants to go to a slow loading website. Check the speed here. ·If you use Wordpress,  use a plug in such as WP super cache. ·Build your Page rank by keeping your domain for a long time, updating your website with value driven content on a regular basis and getting backlinks from authoritative and relevant sites.   ·Make sure that your backlinks are relevant to your website. ·Typically you’ll want to try and have at least 200-800 words on each page that you are trying to rank in the search results. Check out the show notes at: titanwebagency.com/podcast/008 Connect with us: ·Follow us on Twitter @titanwebagency ·And on Facebook at Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode of The 10 Minute Healthcare Marketing Podcast, Tyson answers a question from a listener who wants to know how he can market and get customers from online searches with a small budget. Stay tuned and discover tips on how you can improve your business marketing online. What was discussed? Daily quote comes from Scott Hamilton which says, “The only disability in life is a bad attitude.” Question is “How can a doctor with minimal budget expand their online presence?” Tyson mentioned 5 things that you can do to increase your online presence and get more and better patients: Claim your Google My Business Page Set up Citations Get reviews Use Social Media Network Google My Business is free and an awesome way to increase your online presence. Use citations such as Yelp, Citysearch, Healthgrades, etc. Discover why citations are important here and learn how to claim these citations. Reviews are a great marketing tool to build your practice, talk to your patients and get reviews. To learn how you can ask for reviews check out this video Learn how to build online reviews and discover the three things you need to be doing to get reviews. Learn more about social media and how to keep your followers engaged. Join Chamber groups, join BNI, MeetUp's. Get to know the people around you to build relations to increase your network. Check out the show notes at: titanwebagency.com/podcast/007 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Today’s episode of The 10 Minute Healthcare Marketing Podcast is all about Google My Business. Google My Business, previously Google Places and Google + Local is perhaps one of the best ways that a doctor can get noticed online and get more patients. It is the first thing I typically will work on with my clients because it can give such great results. What was discussed? Motivational quote for the day is “Life is good.” Previously called Google My Places, also known as 7 pack or Google results. Learn how to list your business at Google Places. Use a domain email address to register at Google My Business. Fill out the information accurately. Your Website URL should be the same as the address in the search browser (example: www.mywebsite.com or mywebsite.com) Promote your page, create quality content, and link to other people or other social media platforms to increase visibility. Check out our show notes at: titanwebagency.com/podcast/006 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the power of social media and how doctors can use it to build their presence online, help SEO results for healthcare professionals, and allows you to connect with patients. What was discussed? Quote for the day “Be here now.” Facebook is the most popular platform for social media and usually the one I recommend starting with. We talked about setting up a Facebook page for your business. The importance of having a professional background image. Let your staff and patients market for you by liking your page and sharing it. Maximize the use of the #Hashtag in Twitter. LinkedIn is a professional network, know the difference between the different networks, and understand who visits each one. Focus on 1 or 2 platforms when getting started. Use Buffer or Hootsuite to manage all your social media needs in one platform. Check out our show notes at: titanwebagency.com/podcast/005/ Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the 6 ways to increase traffic (visits) to your website. What was discussed? Quote for the day comes from Thomas Jefferson, “Nothing can stop a man with the right mental attitude from achieving his goal, nothing on earth can help a man with the wrong mental attitude.” The 6 ways to increase website traffic include: On Page SEO Citations Social Media Partnering with a local businesses Guest Blogging Build an E-mail list Fully optimize your site to greatly increase visibility in the search engines. Expand your presence by getting on websites such as Google Places, Yelp, and Bing. Choose one platform of social media that your customers are using and focus on it. Guest blogging can help you obtain backlinks to your website, and increasing traffic and improving you ranking on search engines. Build your email list so you can build relationships and increase loyalty. Follow us at Follow us on twitter @titanwebagency And on Facebook at Titan Web Agency Facebook Page

In episode 3 of The 10 Minute Healthcare Marketing Podcast, Tyson talks about the 5 things that are need to be considered when putting up your website. What was discussed? Motivational quote of the day from Oscar Wilde, “What seems to us as bitter trials, are often blessings in disguise.” Layout of the website5 things to consider include: User Experience (UX) On page SEO  Contact form  Testimonials Don't make your visitors think. Present the info they want and need clearly and upfront. Don’t try to be unique and add flair to your website just because. Improving your on page SEO will increase traffic for your website. Make your contact information easy to find. If you have a WordPress site, use a software like Contact-form-7 instead of simply a link to an email address. Reviews or testimonials are a great way to build credibility and help win over potential patients. Check out our show notes at: titanwebagency.com/podcast/003/ Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, Tyson talks about the first steps to getting online, including the type of domain you will need and hosting, and where to buy them. What was discussed? Quote of the day, “Things work out best for those who make the best of how things work out.” John Wooden Choose your domain name. Domain name is the website address, often called a url. 2 types of Domain names are keyword based and branded domain. Branded domain name are easier to remember for your patients and potential patients. Choose a TLD (Top level domains) eg. .com, .net .co. Recommended is .com. Buy Domain names at Godaddy, Hostgator and Namecheap. Hosting is the real estate that your website sits on on the internet. Examples of hosting providers include Hostgator, (use coupon code healthcarepodcast25 for 25% off your order) Bluehost, Arvixe (My recommendation) Godaddy and Veerotech. Check out our show notes at: titanwebagency.com/podcast/002 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Thanks for checking out the inaugural episode of The 10 Minute Healthcare Marketing Podcast. Tyson Downs is the owner of Titan Web Agency, an online marketing company that caters almost exclusively healthcare professionals to increase their web presence and help improve their web marketing. In this episode, we will learn more about Tyson and Titan Web Agency and the goal of the podcast. What was discussed? Learn about the man behind the show, Tyson Downs. Learn how to get more patients and build your brand. Future Podcast episodes will help you learn how to get your marketing on auto pilot by having a good website and a good web marketing. The goal of the podcast is to see our clients’ practice succeed. Daily Dose of Motivation “If you continue to do what you’ve always done, then you continue to get what you always got.” How bodybuilding is similar to online marketing and how you can improve your business. Take charge and ownership of your desired result. Be a leader of your industry, get help from Titan Web Agency to build your brand effectively. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out our show notes at: titanwebagency.com/podcast/001 Subscribe to this podcast and give us a review in iTunes! Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes