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Sweathead, A Strategy Podcast Profile

Sweathead, A Strategy Podcast

English, Finance, 1 season, 486 episodes, 23 hours, 2 minutes
About
How do you get good at strategy? With over 500,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard. The Sweathead Strategy Summer Camp is on now: http://courses.sweathead.co The book "Strategy Is Your Words" launches this July 2020: http://www.strategyisyourwords.com
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How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk. Their guide is here: https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96 Lucas is here: https://www.linkedin.com/in/lucasantunesribeiro/ Kazuo is here: https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177 Mark is here: http://www.instagram.com/markpollard
4/1/202444 minutes, 51 seconds
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The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide You can find Camilla here: https://www.linkedin.com/in/camillagrey/ You can find Mark here: http://www.instagram.com/markpollard
3/25/202438 minutes, 29 seconds
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Brand Strategy In Venture Capital - Michael Miraflor

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.instagram.com/markpollard
3/18/202441 minutes, 36 seconds
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The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer

Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollard
3/11/202437 minutes, 53 seconds
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B2B Marketing Creativity - Carolyn Barclay and David Moore

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Carolyn Barclay: https://www.linkedin.com/in/carolyn-barclay-622b9712/ David Moore: https://www.linkedin.com/in/davidmooreecd/ ** Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard
3/4/202439 minutes, 22 seconds
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The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square

You can find these bits as essays here: http://www.instagram.com/markpollard
2/28/202448 minutes, 32 seconds
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The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath

Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.
2/13/202446 minutes, 18 seconds
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The Strategy To Revive One The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong. You can find Ana here: https://www.linkedin.com/in/anaandjelic/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
1/23/202447 minutes, 10 seconds
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Going Hard On LinkedIn - Alex M H Smith, Basic Arts

There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way. In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his strategy posts and thoughts but...I actually don't talk to many people about social media so we kept the conversation there. You can find Alex here: https://www.linkedin.com/in/alex-m-h-smith/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
1/15/202440 minutes, 54 seconds
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How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong

Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss. You can find Trish here: https://www.linkedin.com/in/trishberrong/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
1/8/202437 minutes, 43 seconds
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Your Personal Development Plan Template - Hell's Kitchen, NYC

You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
1/3/202425 minutes, 46 seconds
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Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India

Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
12/18/202339 minutes, 40 seconds
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Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar

Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss. You can find Polly's two articles here 1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising 2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising You can find Polly here: https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
12/14/202332 minutes, 53 seconds
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Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin

Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before. He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend a Sunday. You can find Paul here: https://www.linkedin.com/in/paulfisher1980/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
12/13/202340 minutes, 59 seconds
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Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp

Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago. In this chat, we discuss living and working the USA as Australians as well as what Grace learned about getting these kinds of jobs. You can find Grace here: https://www.linkedin.com/in/gracelgordon/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
12/7/202342 minutes, 20 seconds
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Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO

Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence. You can find the deck here: ⁠https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/⁠ You can find Marc here: https://www.linkedin.com/in/marcbinkley/
12/4/202337 minutes, 15 seconds
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Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")

You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here: https://mailchi.mp/sweathead/mastering-insights You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here: http://sweathead.com/the-insight-masterclass-mark-pollard
11/10/202339 minutes, 50 seconds
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The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis

Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often. You can find Julien here: https://www.linkedin.com/in/julien-normand-101/⁠ ⁠ His article is here: https://www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/ ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
11/6/202340 minutes, 29 seconds
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I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk

I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the end of this episode I talk a little about functional versus emotional advertising. But most of the episode is about hair and Istanbul. You can find videos about the experience on my Instagram: http://www.instagram.com/markpollard
9/29/202340 minutes, 36 seconds
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A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea

Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for Creative Strategy and Sustainable Development Goals. Their campaign managed to get the Tbilisi government to change street names to the names of accomplished women. I was fortunate to be the one who handed them their trophies in front of well over one thousand people and a few stray dogs that had wondered into the Summer Theatre in Batum, Georgia. I grabbed the team at 1am just after the ceremony had finished to find out how they were feeling. Find out more here: https://georgia.unwomen.org/en/stories/feature-story/2023/06/women-who-dont-exist-a-campaign-against-stereotypes
9/18/202325 minutes, 16 seconds
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So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia

It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fellow speaker Marie Reig Florensa, Ad Black Sea and agency Winfors founder Vato Lavtaradze, and Lado Malazonia who quit his job on stage during one of my sessions and in front of perhaps 800 people…and his wife. You can find out more about Ad Black Sea here: https://adblacksea.com
9/16/202347 minutes, 51 seconds
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4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming

The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy. This next accelerator is our fifth public accelerator so we thought we'd invite some previous students to share their work and experience with you. You'll hear from: - Dulce Vazquez- VP, Strategy Director, Wildtype Health - Rodolfo Andres Estrada - Senior Brand Strategist BBDO, Guatemala - Sarah Mahoney
- EVP, Healthcare Communications, Strategy & Planning, Weber Shandwick - Victoria Gates-Fleming- SVP, Creative Strategy & Insights at Day One Agency For more details about the accelerator, visit: https://strategyhome.sweathead.com/products/the-sweathead-strategy-accelerator/ For 15 examples and 70 pages of student work, visit: https://mailchi.mp/sweathead/9vtxjz2jqq
9/9/202349 minutes
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How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC

In this episode, I share some of the student work from the Sweathead Strategy Accelerator as well as dive into some tips on how to improve your presentations. You can download 70+ pages of student work here: https://mailchi.mp/sweathead/9vtxjz2jqq
9/4/202344 minutes, 42 seconds
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When To Quit Your Strategy Career - São Paulo, Sit And Talk

In this episode, I discuss a couple of recent essays—when it’s time to quit and how to help a strategy team that’s swirling all over the place. If you enjoy it, share it. And come say hi on Instagram: http://www.instagram.com/markpollard
8/24/202330 minutes, 33 seconds
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Hard Truths About Strategy Careers - Hacktown, Brazil

In this episode, I share my experience at Hacktown as well as some uncomfortable truths about strategy careers. I’m doing a masterclass in São Paulo on Wednesday, August 23. DM me on Instagram for details. http://www.instagram.com/markpollard
8/19/202356 minutes, 30 seconds
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Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen

I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of these words before. But I thought I'd start here as I share some of my most engaged-with social posts in voice format. You can download a free ebook How To Do Strategy here: https://zaap.bio/sweathead
8/14/202330 minutes, 44 seconds
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What I Wish I Knew Before Becoming A Strategist - Midtown, NYC

Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there.
8/9/202346 minutes, 37 seconds
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The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)

Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto. In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work. You can find Interaction here: https://interaction.cr/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/29/202335 minutes, 27 seconds
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What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)

Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022. In this interview, Dave share the special sauce plus a few case studios. We also talk about his year in New York and how he's thinking about approaching his 30s in the industry. You can find Dave here: https://www.linkedin.com/in/dave-collins-b5b15357/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/26/202336 minutes, 32 seconds
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The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)

Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotbed that has created several agencies that frequently feature in award shows and in the Effie Index. In this episode, Raluca shares with us the culture at Publicis in Romania. You'll hear a big emphasis on learning and self-improving. You can find Raluca here: https://www.linkedin.com/in/raluca-kovacs-6987464/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/22/202336 minutes, 16 seconds
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Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)

Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann. FP7McCann is prolific and Mario takes us on an intellectual tour of what makes the agency so good. You can find Mario here: https://www.linkedin.com/in/mariomorby ** You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
6/19/202332 minutes, 42 seconds
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How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)

Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this. In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building. You can find Javier here: https://www.linkedin.com/in/javiquintero/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/15/202337 minutes, 46 seconds
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Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)

Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index. In this episode, Zahra explains the culture of Ogilvy Karachi to us and takes us through some award-winning work. You can find Zahra here: https://www.linkedin.com/in/zahra-ali-037bb616/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/12/202331 minutes, 6 seconds
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How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)

Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania has a prolific and competitive advertising industry–it's just not that internationally known. In this episode, we discuss Leo Burnett's mindset and culture, what helps the agency win so many awards, and how strategists fit in. You can find Victor here: https://www.linkedin.com/in/victor-stroe-5511979/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
6/8/202339 minutes, 46 seconds
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Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)

Ryan O'Connell is Chief Strategy Officer of Ogilvy in Sydney, Australia. His office ranked in the Effie Index and we wanted to find out why. In this episode, Ryan talks about the need to be interesting and useful while also comparing notes between the two agencies he's spent the longest time in: Clemenger BBDO and Ogilvy. You can find Ryan here: https://www.linkedin.com/in/ryan-o-connell-43854212/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/5/202342 minutes, 19 seconds
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Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
6/1/202336 minutes, 47 seconds
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A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)

David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising. You can find David here: https://www.linkedin.com/in/david-moreno-577b928/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠
5/29/202337 minutes, 54 seconds
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The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we discuss all of this. You can find Aisha here: https://aishamadeit.com/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
5/8/202336 minutes, 14 seconds
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What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work". In this report, you'll learn: 1. What strategists want from the companies they work at, 2. What strategy bosses want from their strategists, 3. What makes a strategy career happen, 4. The top strategy bosses that people want to work for, and 5. The companies strategists most want to work at. Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023
5/4/202343 minutes, 27 seconds
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Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief." In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that? You can find Bonnie here: https://www.linkedin.com/in/bonniewan/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
5/1/202334 minutes, 46 seconds
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Bernice Chau - The Visibility Mindset

Bernice Chau is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
4/27/202336 minutes, 55 seconds
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A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19. And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia. You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com You can find Adriyana here: https://www.linkedin.com/in/adriyanamihaylova/
4/24/202342 minutes, 50 seconds
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A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC

Yikes. I think I squeezed four episodes into one here. We discuss: 1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor 2. Natalie Brinkman's strategy for Sriracha 3. How to improve Get/To/By 4. Tensions facing strategists right now And a bunch of Sweathead news including masterclasses and conferences. ** Subscribe to our newsletters here: https://sweathead.com/newsletter/strategy-for-life/
4/18/20231 hour, 1 minute, 32 seconds
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An Anonymous Interview With The Instagram Account @Agencyprobs

@Agencyprobs is crushing it on Instagram. With over 110,000 followers, the meme account helps everyone in advertising laugh and cry a little at the career that's chosen them. In this anonymous and debut interview, I speak with one of the founders and minds behind the account. We discuss what the ad industry creator lifestyle is like and we discuss some of the industry problems that cause the most pain. You can find Agency Probs here: https://www.instagram.com/agencyprobs/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
4/13/202336 minutes, 40 seconds
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Digital Trends But Useful - Simon Kemp, Kepios

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: https://www.linkedin.com/in/eskimon/ ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.
4/10/202343 minutes, 50 seconds
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Empathy In Strategy - Elisabeth Bromberg, Mildred Mae

Elisabeth Bromberg recently set up a consultancy. It's called Mildred Mae. Her focus is on empathy. In this episode, we discuss the three kinds of empathy as well as what it's like to set up a consultancy in these times. You can find Elisabeth here: https://www.linkedin.com/in/elisabethbromberg/ You can find Mildred Mae here: https://mildredmae.com/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
4/3/202335 minutes, 12 seconds
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When Work Doesn't Want You To Work - Monologue, Queens, NYC

I wrote a thing today. It features Musashi, a sick samurai. He was probably sick in all the ways by today's terms but I try to connect what you're going through to what he once went through. This is especially relevant to anyone trying to work out their place in their company right now. We're launching a new weekly newsletter called For Friday's Sake. You can subscribe here: https://sweathead.com/newsletter/for-fridays-sake/ You can find out about all of our events and training here: http://www.sweathead.com
3/30/202345 minutes, 24 seconds
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What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx

Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok.  You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/23/202335 minutes, 17 seconds
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Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner

Picture this: you're on a plane. An airplane. You land in Austin, Texas, for SXSW. And as you get off the plane you realize you've just lost your client Silicon Valley Bank and a chunk of your savings are at risk in another bank that might go under. Well, that's what happened to Jason Harris, CEO Mekanism, last week. You probably know his agency and his work and his accolades. But that's not what this episode is about. Instead, we talk about the dark times. We talk about getting back up when everything else is falling apart. You can find Jason here: https://www.linkedin.com/in/jason-harris-29abb12/ ** Next strategy events: WTEff–The Eff-ing Effectiveness Festival (April) 8 Masterclasses this year Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/23/202338 minutes, 30 seconds
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How To Fast-Track Your Strategy Career - Christine Villanueva, CSO

Christine Villanueva has had massive strategy jobs at UM, McCann, Ogilvy, and Walton Isaacson. She's had jobs you might have your eyes on. But, as a seasoned strategist, Christine knows you can't shortcut your way into a leadership role. So, in this episode, we discuss sensible ways to speed up your career, a career that might only last 10-20 years if you're lucky.  You can find Christine here: https://www.linkedin.com/in/christine-villanueva/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/20/202339 minutes, 51 seconds
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What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC

In this episode, we discuss two sets of agency-client dysfunctions and ways to deal with them–too many revisions and your strategy getting props but not your creative. Download our new career planning toolkit here: https://mailchi.mp/sweathead/career-planning-toolkit ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5
3/16/202334 minutes, 38 seconds
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How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist

Nish Shah has just set up a company focused on helping companies to pitch. It's called Pitch Factory. Like Hit Factory. You know, that studio where hundreds of pop music hits were once made. In this episode, we discuss Nish's philosophy "Pitch With Joy" as well as some practical tips for Young Lions about to head over to Cannes to compete. You can find Nish here: https://www.linkedin.com/in/hellonishshah/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/13/202342 minutes, 56 seconds
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Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson

Rodrigo Maroni is CSO of WundermanThompson in New York. He's managed strategy teams at Weiden+Kennedy and Crispin Porter & Bogusky too. And back in Brazil, Rodrigo led Brazil's Account Planning Group or Grupo de Planejamento.  Rodrigo is my kind of strategy leader–he wants his teams to grow, to take risks, and to thrive.  But this isn't the experience of all strategists out there. Some bosses aren't great. So, in this episode, we discuss how to develop the next generation of strategists. Rodrigo is teaching a masterclass for Sweathead in March.  You can find him here: https://www.linkedin.com/in/romaroni/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/6/202334 minutes, 54 seconds
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On Being On The Spectrum - Archana Iyer, Group Strategy Director

Archana Iyer is a culture junkie, trend spotter, and strategic storyteller. But she recently learned that she's also on the autism spectrum.  In this episode, we discuss how Archana became aware of being on the spectrum and how it affects her strategy work. You can find Archana here: https://www.linkedin.com/in/arkkane/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
3/2/202323 minutes, 55 seconds
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The State Of Effectiveness - David Tiltman, WARC

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
2/27/202340 minutes, 4 seconds
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"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ **  Next strategy training: The Sweathead Strategy Accelerator (March) WTEff–The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
2/22/202321 minutes, 17 seconds
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"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.  I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.  I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life. So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going? In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
2/20/202334 minutes, 54 seconds
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CMO Secrets from Uncensored CMO's Jon Evans

Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a CMO in public. In this episode of Sweathead, Jon shares some of the things he's learned from speaking to CMOs. Call them "secrets" if you like. You can find Jon here: https://www.linkedin.com/in/uncensoredcmo/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
2/13/202346 minutes
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What Are Your Planning Superpowers? with Lucky Generals's Co-Founder Andy Nairn (Also Our Next Masterclass Teacher)

Andy Nairn is running our first masterclass of the year.  On February 23, he'll spend 3 hours helping play with your planning superpowers. And Andy should know. He's been the UK's Planner of The Year several times, he's Co-founder of Lucky Generals, an agency that TBWA bought into 5 years ago and an agency that's made four of the five most-watched ads in the past five years. Seems like some superpower stuff going on, right?  In this episode of Sweathead, we discuss the TBWA part-acquisition of Lucky Generals as well as how to understand your strengths.  You can find out about Andy's superclass here: https://sweathead.com/products/andy-nairns-masterclass/  Don't forget to subscribe to our newsletter to stay up to date with all of our classes, events, and conferences: https://linkin.bio/sweathead
2/6/202333 minutes, 1 second
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Real Talk For Australian Planners Thinking About Their Strategy Careers - Mark interviewed by Siona Singletary, R/GA

In this episode, R/GA's Siona Singletary interviews me, Mark, deploying questions that strategists in Sydney most want answers to. We recorded an event in December in Sydney but the audio didn't turn out well so we decided to do it again. We cover: - Moving to New York - Mental health - The strategist's career You can find Siona here: https://www.linkedin.com/in/sionasingletary/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/30/202350 minutes, 10 seconds
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5 Trends for 2023 In 25 Minutes with Rob Engelsman, Quick Study - The Sweathead Trend Bender Series

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Quick Study Cofounder Rob Engelsman lays down one big trend for marketers: A Return To Practicality. And we discuss the dynamics leading to it. You can find Rob here: https://www.linkedin.com/in/rcengelsman/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/26/202322 minutes, 17 seconds
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5 Trends for 2023 In 25 Minutes with Chike Ume, EssenceMediaCom - The Sweathead Trend Bender Series

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, EssenceMediaCom's Chike Ume takes us through The Great AI Experiment, Anti-Establishment Is The New Establishment, and Hedonism (f*&k-it vibes). You can find Chike here: https://www.linkedin.com/in/chikeume/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/25/202325 minutes, 59 seconds
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5 Trends for 2023 In 25 Minutes with Vayner - The Sweathead Trend Bender Series (Olayinka Ajibola & Hayley Grant, Vayner)

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Vayner's Olayinka Ajibola and Hayley Grant take us through their trend highlight reel. The trends come from The Vayner Constellation: 2023 Trends Forecast. They include New Americana, Gen-less, and Revenge Living. You can find Olayinka Ajibola here: https://www.linkedin.com/in/olayinkaajibola/ Hayley Grant is here: https://www.linkedin.com/in/hayleykgrant/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here:   http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/24/202323 minutes, 53 seconds
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5 Trends For 2023 In 25 Minutes with Will Poskett, Defiant - The Sweathead Trend Bender Series

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Will Poskett breaks down five trends he's seen across all those trend reports everyone is gouging on. These are called Meta Trends. They include Coping Through Creativity, The Power Of The Past, and Recover In Reconnection. You can find Will and his deck about these trends here: https://www.linkedin.com/in/will-poskett-%F0%9F%94%A5-62942716/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/23/202326 minutes, 25 seconds
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7 Career Planning Exercises For 2023 and Happy Anniversary To Sweathead

A big thank you to the Sweathead team and all the speakers for making The Sweathead Get-Ahead happen on January 20, our five-year anniversary.  We have so much planned for 2023, including a week of trends this week on the podcast (The Sweathead Trend Bender) and a live workshop with Reddit's Matt Klein on 16 meta trends on Feb 3. RSVP to the workshop here: http://bit.ly/3XOjJ7f ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
1/21/202341 minutes, 17 seconds
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A Day In The Life Of A CSO Who Became A CEO - Justin Graham, CEO M&C Saatchi Group

Justin Graham runs M&C Saatchi Group in Australasia. He started in management consulting then moved to Leo Burnett Sydney as an account planner. I sat next to him there, or at least in arms' reach. Like, I could annoy him if I wanted to without using my arms if I felt like it. After Leo Burnett, Justin moved to BBDO in New York to run Gillette before returning to the Australian offices of Droga5. He always struck me as a very intentional decision-maker so,now that he's running things, I wanted to find out how intentional he was, how set on becoming an advertising agency CEO he'd been when we worked together, and what he's learned along the way. I think this is the first interview I've recorded face-to-face for Sweathead. Out of 400+.  We recorded this in Sydney at the M&C Saatchi offices. You can find Justin there most days of the week and also here: https://www.linkedin.com/in/justinalexandergraham/ ** Sweathead celebrates its fifth anniversary on January 20, 2023 with a live event "The Sweathead Get-Ahead". Join us for talks, case studies, and a chance to plan your year. Details at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
1/16/202347 minutes, 56 seconds
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Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's

It's not every day you get to hear two strategy leaders compare and contrast their agency's Gold IPA Effectiveness Papers. But Senior Planner at Brave Michael Kates suggested it on Twitter and Leo Burnett's London Head of Planning Tom Sussman and Wieden+Kennedy's Group Strategy Director Tass Tsitsopoulos said "yes". So here we are–a rare day. Tom takes us through a 15-year case study of disciplined brand building for McDonald's in the UK. Tass shares the “Famous Orders” campaign with us. It's a refreshing discussion that will help you understand how each agency approaches their work for McDonald's, attitudes towards celebrity, making a global brand work locally, and more. Big thanks to Michael for suggesting the chat. Links below: Tom: https://www.linkedin.com/in/tom-sussman-59892719/ Tass: https://www.linkedin.com/in/tass-tsitsopoulos-ba44551/ Michael: https://www.linkedin.com/in/michael-kates-484b4843/ ** Sweathead celebrates its fifth anniversary on January 20, 2023 with a live event "The Sweathead Get-Ahead".  Join us for talks, case studies, and a chance to plan your year.  Details at http://www.sweathead.com.  ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
1/9/202342 minutes, 2 seconds
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7 Strategist Affirmations And A Heads-Up About What Sweathead Is Up To This Year

Friends, Sweathead celebrates its fifth anniversary on January 20, 2023, with a live event called "The Sweathead Get-Ahead". RSVP at http://www.sweathead.com. It's free and open to all and it features... 1. Elizabeth Paul–CSO, The Martin Agency Adage CSO of the Year and Chair of the 4As Strategy Committee 2. Andy Nairn–Founding Partner, Lucky Generals The UK’s Planner Of The Year in 2021 3. Tahaab Rais–CSO MENAT, Publicis Groupe One of the world’s most awarded strategists 4. Ambika Pai–CSO, Mekanism Former Partner at Wolf & Wilhelmine and Adjunct Professor at Parsons 5. Aisha Hakim–ACD, 72andSunny Art director published in Sweeney’s…tasty 6. Rodrigo Maroni–CSO, Wunderman Thompson Winner of the Grand Prix at Cannes and various Best Agency Awards Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** In this episode I run through our plans for the year, 7 strategist affirmations you can use to talk back to your brain, and a list of first principles I'd encourage you to keep in mind as you do your work this year. We have big plans for 2023 and hope to see you in strategy class soon. ** Find out about our company training here: https://sweathead.com/teams/
1/7/202327 minutes, 19 seconds
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When A Head Of Strategy Heads To Hospital Because Of What's Happening In His Head - Thom James, One Green Bean

Thom James is Head of Strategy at One Green Bean, part of the Havas network, in the UK. Recently, he was hospitalized due to deteriorating mental health. He Tweeted about his experience in a very frank and vulnerable way. Most people will directly or indirectly deal with a mental health crisis during their lifetimes. But it does seem like the creative industries are home to a lot of people with challenging mental health situations. Yet we rarely hear real talk about it. And this is why I wanted to speak with James.  We discuss depression, hospitalization, social anxiety, ADHD, agoraphobia, and how he went through this with his family–then Twitter–watching on. If you're going through tough times, please reach out to a specialist for help. Pandemics, war, recessions, and broken families are leading to a lot of challenges out there. Seek help if you need it. You can find Thom here: https://twitter.com/ThomJames ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
12/12/202238 minutes, 22 seconds
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How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn

Santi Pochat is Vice President of Marketing at LinkedIn and he believes that beautiful ideas can come from the worst ideas. And this is what we discuss in this episode. Santi has spent over ten years at Edelman across two stints. He's also worked at Verizon and Google. He's strategic but loves making things and I'm excited about what he's about to unleash for LinkedIn, a company he recently joined. You can find Santi here: https://www.linkedin.com/in/spochat/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
12/8/202231 minutes, 47 seconds
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Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer

In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–then out of–a redundancy.  We discuss concepts such as market share, contribution margin, and incremental revenue. And we discuss how writing can provide a sense of rhythm and mission when life throws lemons at us. James is Global VP Marketing Strategy and Planning at SAGE. He's also Founder of Vizer Consulting and the Co-Chair of the IPA Share of Search ThinkTank. In the past, he's worked at Manning Gottlieb OMD, Vizeum, and MEC. He's worked on two of the most successful smoking cessation campaigns in the world (Quit Kit and Stoptober for the UK's NHS) as well as IKEA's "The Wonderful Everyday". He created the "Hankins Hexagon"–a new model of the path to purchase, and "digital availability"–an addition to the availability canon. He also works with JP Castlin writing about e-commerce, modern retail and corporate strategy implications. You can find James here: https://twitter.com/jcphankins ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
12/5/202242 minutes, 25 seconds
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The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist

In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in the USA and, because of this, they are increasingly working in advertising and the audiences of advertising. Sean currently calls The Martin Agency, AdWeek’s back-to-back Agency of the Year, home.  He takes pride in quite literally ‘breaking into’ strategy as a late bloomer but brings along his background in Talent and Culture from Apple and freelance photography.  Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized.  He’s spoken at events hosted by the likes of the 4As, AIA, and 3AF, crafted thought leadership picked up by Adweek, and is the the curator of an industry-wide cultural moments calendar. You can find Sean here: https://www.linkedin.com/in/seanrichardchoi/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
12/1/202231 minutes, 45 seconds
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750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe

Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies. He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it. Some conversations I feel at home in. And this is one of them. In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas). We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD. You can find Tahaab here: https://www.linkedin.com/in/tahaab/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
11/28/202247 minutes, 32 seconds
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5 Insights About Insight Hunters, According To You (Plus A Free Deck)

In this episode, we look at five insights about insight hunters as suggested by strategists. You can find the deck here: https://bit.ly/insighthunters ** THIS WEEK ONLY: You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words". You can find out about our membership at http://www.sweathead.com. We'll be announcing tens of events and masterclasses in 2023 soon. If you enjoy this episode, please share it with a friend and give it a kind review. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
11/21/202224 minutes, 49 seconds
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Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC

You can find this episodes on Instagram @markpollard. You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words". You can find out about our membership at http://www.sweathead.com. We'll be announcing tens of events and masterclasses in 2023 soon. If you enjoy this episode, please share it with a friend and give it a kind review. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
11/17/202239 minutes, 14 seconds
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Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands

Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis. Her team picked up a Gold Effie in 2021 as well as a bronze in the Connection Strategy category of the 2022 Jay Chiat Awards. At its simple, communications planning (or, "connection planning"), seeks to reach its audience where they spend time and in ways that work for the channels in which they spend time as well as for the brand. However, where comms planning really comes to life is when the campaign idea and how the brand turn up rub off on each other, channeling the same theme. For instance, if a brand wants to talk about intimacy, it might choose places that desperately need it or that have a lot of it. This can make the campaign more effective. In this episode, Eden takes us through the handful of key decisions that led to this effective campaign. The decisions each pushed back on the original brief. They challenged the original audience focus, the message, and the channels the client expected to use. You can find Eden here: https://www.linkedin.com/in/edenswanson/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.
11/9/202233 minutes, 4 seconds
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Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith

Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that helped The Boris Lawrence Henson Foundation launch a campaign to get attention for black student's mental health challenges. The campaign was called “The Unspoken Curriculum”. It recently picked up Gold in the Healthcare category and an honorable mention for Nonprofit Strategy at the 2022 Jay Chiat Awards.  In this episode of Sweathead, we discuss how it came to be–from why the campaign was needed to how the team arrived at their approach as well as the involvement of their clients. You can see the campaign here: https://borislhensonfoundation.org/unspoken/ Amina Colter Jones (SVP, Health): https://www.linkedin.com/in/amina-colter-jones-94545512/ Dinah Douglas (Senior Strategist): https://www.linkedin.com/in/dinahdouglas/ Laura Goldsmith (Head of Strategy, LA): https://www.linkedin.com/in/lauraseidengoldsmith/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
11/3/202240 minutes, 33 seconds
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The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long

British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly". The campaign breaks conventions by focusing on small moments that happen because of travel in their 15-second ads as well as the real reasons people travel.  Part of the campaign involves 500 ads which feature three radio checkboxes and the words "Business" and "Leisure" then a third set of words showing the real reason someone is traveling, such as "Because the weather sucks" and "Remission". The campaign was made by the profuse Uncommon Creative Studio with MG OMD handling media. It's one of those campaign that has excited agency folk with industry writer Tim Nudd declaring "British Airways' New Ads Will Make You Love Copywriting Again". However, the campaign has also come in for criticism from the marketing effectiveness community and some experienced marketers. I wanted to use the campaign as a way to bring both sides of the house together to discuss why some people love this work and why others think it won't work. Since 2020 especially, online discussions about advertising have often and quickly become toxic with people speaking over, around, and beyond each other. So I brought together Colin Lewis and John Long to hear their perspectives. Colin Lewis has spent over a decade marketing travel brands such as Thomas Cook, Stobart Air, City Jet, and flybmi. The travel tech company he last worked at has sold over $1B of British Airways tickets. And he has strong opinions about what works with travel marketing. John Long is ECD at LG’s in-house agency as well as the former global head of creative for The Economist and an ECD at Ogilvy NY. He recently shared a Twitter thread comparing old advertising to recent digital advertising that stoked strong reactions and he's worked on the Southwest Airlines brand.  You can find Colin here: https://twitter.com/colinalewis John is here: https://twitter.com/janthonylong The new British Airways campaign is here: https://www.lbbonline.com/news/there-are-over-500-unique-reasons-to-fly-in-british-airways-unique-campaign You can listen to a Sweathead interview with Lucie Jamieson, Co-Founder of Uncommon here: https://podcasts.apple.com/us/podcast/what-if-you-could-make-an-agency-from-scratch-lucy/id1370723809?i=1000472372492 ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/31/202250 minutes, 44 seconds
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When Every Single Day Hurts - John Lyons, Senior Marketer

In this episode, I speak with John Lyons, a senior marketer who was recently at the LEGO Group.  John has been weathering a difficult few years. He's shared his challenges on Twitter–the loss of a brother, a marriage, a career, and more.  I wanted to find out more and to put a voice to his story. We discuss some topics that might be difficult for you to listen to–including depression and self-harm.  I recently heard of research that suggests that if you give people a trigger warning they're more likely to feel triggered but I don't know what to do with this research as I publish this episode. Mental health crises can hit any of us at any time. In fact, a real crisis will hit most of us directly or through people we know at some point in our lives. Unfortunately, when we are hit directly, we withdraw, we isolate, and we struggle to reach out for help. If this describes you now then you will hopefully benefit from John's story. Please reach out for help. Millions of other people are confronting similar challenges.  Thank you to John for sharing your story with us. You can find him here: https://twitter.com/johnnieego ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/27/202247 minutes, 19 seconds
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Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”

Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign with their agencies M&C Saatchi, UM, Digitas and many more. They are spending $125M over two years in an attempt to get tourism numbers back to pre-pandemic levels of about nine million visits per year. In this episode, we discuss: - How the campaign came to be - Some of the science in the campaign, especially the distinctive brand assets it deploys, and - How Tourism Australia selects its agency partners. You can find the campaign “Come and Say G’Day” here: https://www.tourism.australia.com/en/resources/campaign-resources/come-and-say-gday.html You can find Susan here: https://www.linkedin.com/in/susancoghill ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/23/202243 minutes, 8 seconds
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Case Study: Repositioning A Hotel-Booking App From "Rooms" To "Spaces" - Mayur Hola, Global Head of Brand at OYO

Mayur Hola is a former creative director who now runs India's OYO brand. OYO helps small- and medium-sized hotels sell their rooms. They've been winning a ton of awards for a campaign they made with The Script Room, including several at the 4As' Jay Chiat awards. In this interview, Mayur takes us through the key decisions that led to this campaign, one that attempted to increase hotel bookings by showing people that hotel rooms can be used in many more ways than just for couples romances or for on-the-road business trips.  You can find Mayur here: https://www.linkedin.com/in/mayurhola/ ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/17/202238 minutes, 55 seconds
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Case Study: Increasing Vaccinations In North Texas For Dallas Regional Chamber - Tim Gingrich, SVP, Strategy

Tim Gingrich, along with his team at Edelman and his clients at Dallas Regional Chamber, recently picked up a couple of trophies at the 4A's Jay Chiat Awards. Silver in the Healthcare category, bronze in the Regional category. In this interview, Tim takes us through the thinking behind the initiative that sought to get over 600,000 North Texans vaccinated and why capitalism played a key role in the messaging. You can find Tim here: https://www.linkedin.com/in/timgingrich/ ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/10/202234 minutes, 28 seconds
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Playing Games With Brands (And How To Help Them Find Their Place In Gaming) - James Whatley, CSO

James Whatley is Chief Strategy Officer at UK agency Diva. Diva works with gaming brands but they also help non-gaming brands get into gaming. James is speaking at our upcoming conference The Sweathead Do-Together so I thought it would be good to speak to him about the work he's doing at Diva: 1. How does an agency that focuses on gaming work with brands? 2. How can brands get it right more often than not? You can find James here: https://twitter.com/Whatleydude ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
10/3/202242 minutes, 42 seconds
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Live Strategy Workshop With TEACH - Recruit More STEM Teachers Right Now, Please

This Sweathead episode is a live workshop in front of a virtual audience of about 60 people. Working with the team at TEACH, we try to crack a strategy to get more people with bachelor's degrees to consider teaching STEM in high schools around the USA. You'll hear Jen Cooper (Senior Director of Content), Teresa Alexandru (Director of Growth Marketing), and Nancy Sylvan (Director of Programs) workshop with me, Mark. We sort of got somewhere. But perhaps it's the messiness that makes the most sense. You can find out more about TEACH here: http://www.teach.org ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
9/20/202244 minutes, 6 seconds
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“I’m creative but am I strategic, too?” - Share This With Your Creative Teams

Ever felt creative but uncertain about how strategic you were? What about the other way around? In this episode, we get into both of these situations. We'll discuss small shifts creative minds can take to become more strategic and help the strategy-inclined to understand their creativity. We also answer strategist questions: 1. How can I sell strategy without design? 2. What to do if your creative crew isn't capable of translating your strategy into a digital concept? 3. How do you convert a campaign pitch to a brand strategy pitch? 4. Tips for someone transitioning from a strategy doer into a strategy leader? To find some of this on Instagram... "I'm creative but am I strategic?" https://www.instagram.com/p/Ch2ZpGYOo8Q/ Why strategy work is creative work https://www.instagram.com/p/CiA0yYOOkCa/ ** The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022. The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022. Find out more at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
9/12/202245 minutes, 22 seconds
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Sharing Creative Briefs With Creative Teams - Sit And Talk, Chelsea NYC

Sharing creative briefs with creative teams is intimidating when you're starting out. In this episode, I share some history, including "I didn't write my first creative brief until I was about 28", and at least 15 tips about how to do this.  Listen to this episode with CCO Jill Applebaum and ECD Kieran Ots as they give feedback to strategists: https://podcasts.apple.com/us/podcast/creative-bosses-give-4-strategists-feedback-live-and/id1370723809?i=1000571081998 For more Internet content about sharing creative briefs: 1. "I need to give the creative team feedback but I'm scared." https://www.instagram.com/p/Chsnci2J3uY/ 2. 8 Things To Consider When Sharing Creative Briefs With Creative Teams https://www.instagram.com/p/ChXPmUDuGMp/ ** The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022. Podcast listeners can get early-bird tickets to the Do-Together until September 14. Instructions are in this episode. ** Subscribe to our newsletter for updates: ✉️ Newsletter: http://eepurl.com/dscjW5 ** 🔥 Strategy classes: http://www.sweathead.com 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
8/31/202243 minutes, 50 seconds
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The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy - Derek Walker, CEO brown & browner

In 2021, Derek Walker lit up our first ever strategy conference The Sweathead Do-Together.  His talk about fear in advertising sent chills through over one hundred souls.  We've heard that some people replay this talk to themselves when they need a kick in the pants. Having just launched this year's Do-Together, we thought we'd share Derek's talk via the podcast. He'll be back this year to light a fire under you. You can find details at http://www.thedotogether.com. You can find Derek here: https://www.linkedin.com/in/derek-walker-8741578/ You can watch this talk here: https://www.youtube.com/watch?v=TVeW7xbm1z0 ** Early-bird tickets to this year's Sweathead Do-Together are available until the end of August or until sold out: http://www.thedotogether.com. October 18-20, ten hours of conference, over 20 speakers, plus 3 masterclasses. ** ✉️ Newsletter: http://eepurl.com/dscjW5 Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
8/24/20227 minutes, 29 seconds
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Why Some People Pursue Mediocrity plus Strategist Support (9 Listener Questions Answered)

In this episode, we discuss mediocrity and why some people need it plus I answer nine questions while walking through New York City. The questions include: 1. What can I do when I feel a lack of interest cause every project looks the same? 2. How to approach building a team for the first time 3. Why are we moving backwards as a country? 4. Are the traditional strategy-creative roles in agencies relevant in the fast-paced digital marketing era? 5. Does the agency world over index with neuro-atypical peeps (spectrum, sociopaths, etc)? 6. I’m frustrated by how the person I report to hardly gives a shit about planning and knows less. 7. What’s the value of strategy? 8. How do you deal with a strategist above yo who won’t get out of your way? 9. Do you know of any good practices or exercises I could use to "derive insights from data"? ** For early-bird tickets to The Sweathead Do-Together and for information about our next strategy accelerator, visit http://www.sweathead.com ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
8/16/202236 minutes, 58 seconds
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Freelancing Without Fear - Lydia Taylor, Sophie Cross, and Howie Chan

Freelancing can smell like freedom but it can also reek of fear. “I can’t wait to be my own boss…but what if I can’t manage myself?” “I’m so excited about finding my own clients…but what if nobody wants to work with me?” “I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?” In this podcast recording, freelance strategist Lydia Taylor hosts a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary. Lydia Taylor is a freelance strategy consultant https://www.linkedin.com/in/lydiataylor0/ Sophie Cross is Editor of Freelancer Magazine https://www.linkedin.com/in/sophcross/ Howie Chan is a healthcare brand consultant https://www.linkedin.com/in/howiechaniam/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.
8/8/202240 minutes, 39 seconds
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Invisible Genius – Four Black Strategists Discuss Life In Advertising

For this episode of Sweathead, VMLY&R's Kevin Brockenbrough collects a few of his favorite minds to share their experiences as black strategists working in advertising in the USA: Simone Pratt (Ogilvy), Deadra Rahaman (Huge), and Emanuel Basnight (Power Twist). This episode is from a live recording. Kevin was due to host the whole session but had some technical challenges so you’ll hear his powerful voice at the start and then towards the end when he rejoined us. Big thanks to Simone for taking over as the session’s center of gravity. The guests’ details and links are as follows: Kevin Brockenbrough - Group Director, Strategy & Insights, VMLY&R https://www.linkedin.com/in/kevinsbrockenbrough/ Deadra Rahaman @DeadraRahaman - VP Brand Strategy, Huge https://www.linkedin.com/in/deadrarahaman/ Emanuel Basnight @elbj - Creative Strategy and Content Lead, Power Twist https://www.linkedin.com/in/emanuel-basnight-5079223/ Simone Pratt @simoneisis1913 - Brand Strategy Director, Ogilvy https://www.linkedin.com/in/simonepratt/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.
8/1/202248 minutes, 1 second
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Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots

Sharing a creative brief with creative teams can be scary, right? Well, how about presenting strategy to a Chief Creative Officer and an Executive Creative Director? Four Sweathead students recently did this with Wunderman Thompson CCO Jill Applebaum and Leo Burnett ECD Kieran Ots.  This is a rare public experience that's often full of trepidation and excitement in equal measures. You can find Jill here: https://www.linkedin.com/in/jill-applebaum-4280a96/ Kieran is here: https://www.linkedin.com/in/kieranots/ Big shoutouts to our students for being brave enough to go on public record: - Dulce Vazquez: https://www.linkedin.com/in/dulcevazquez/ - Eric Pattillo: https://www.linkedin.com/in/eric-pattillo-0053813b/ - Kaitlin Carpenter: https://www.linkedin.com/in/kaitlincarpenter/ - Kris Kennedy: https://www.linkedin.com/in/kriskennedy/ ** The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022. ** Subscribe to our newsletter for updates: ✉️ Newsletter: http://eepurl.com/dscjW5 ** 🔥 Strategy classes: http://www.sweathead.com 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
7/25/202245 minutes, 58 seconds
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One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother

Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for its creativity in media.  But how does it all work, especially in a city like New York that can make creativity feel so corporate and where big budgets and a fetish for efficiency can dull many creative spirits? In this episode, Maria shares with us how media thinking can help ideas before they happen and when to bring a comms planner in to play. You can find Maria here: https://www.linkedin.com/in/maria-van-buskirk-01317540/ ** The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022. ** Subscribe to our newsletter for updates: ✉️ Newsletter: http://eepurl.com/dscjW5 ** 🔥 Strategy classes: http://www.sweathead.com 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead 
Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
7/18/202228 minutes, 52 seconds
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A Cluster Of Moods plus Strategist Support (8 Listener Questions Answered)

For details about the Sweathead Strategy Summer Camp, go to: http://www.Sweathead.com
7/5/202234 minutes, 54 seconds
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Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo

We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing? What if marketing doesn't need to be noble? What if "brand purpose" isn't a useful concept? What if marketing is just to sell? These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody) discuss with us in this live panel recording of Sweathead. You can find Anthea here: https://www.linkedin.com/in/anthea-foyer/ Julie is here: https://www.linkedin.com/in/julieonvancouverisland/ Andrej is here: https://www.linkedin.com/in/radovangrezo With thanks to Dot Jarantilla for making this happen. ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022. **  🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/30/202239 minutes, 28 seconds
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When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO

Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with. He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York. We discuss a lot of C-words: - Creativity in media planning, - Media buying as a commodity, - Being a CEO of PHD Media, - Being a CSO, - Culture, - Collaborating with advertising agencies, - Clients, and - Whether Nathan is a company man at heart :) You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022.  ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/27/202236 minutes, 7 seconds
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A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey. In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist. This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment. Jo also publishes her own podcast. It’s called Looking Outside. You can find out more here: https://www.looking-outside.com/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022. It's for our annual members. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/23/202237 minutes, 18 seconds
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The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB

Archana Mahadevan is VP, Director of Strategy at DDB Chicago. Archana was born in India and came to the United States to attend college. She has been here ever since. While in India, Archana was obsessed with advertising, and wanted to prove to everyone that she could do it. So she combined her need to start over, her desire to work in advertising, and her urge to leave her country and grow professionally to come to the USA. You can find Archana here: https://www.linkedin.com/in/archana-mahadevan-30a21617/ ** Details about our 4-week virtual summer camp are coming: http://www.sweathead.com. It starts around July 18, 2022.  ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/20/202239 minutes, 22 seconds
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Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer

Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're simply doing multiple roles. Either way, on your mind is this question: "How do I do strategy full-time?" The transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem? In this episode of Sweathead, we speak with these three people who’ve made the leap: 1. Kimberley Upton, Head of Planning at Blue Chip (UK) https://www.linkedin.com/in/kimberley-upton-93112819 2. Chirag Khushalani, Creative Strategist at AKQA (UAE) https://www.linkedin.com/in/khushalani/ 3. Alana Dwyer, Strategic Planner at Goosebump (Ireland) https://www.linkedin.com/in/alana-dwyer-6bb8695a/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.  
6/16/202239 minutes, 48 seconds
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Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney

Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration. And now many strategists realize they have more options than ever. But what’s a strategy boss to do? In this live session, we ask: 1. What are the most common challenges facing managers of strategists right now? 2. What do managers get wrong? 3. How can managers get more things right? Guests: Lee Maicon – CSO https://www.linkedin.com/in/leemaicon/ Nikita Walia – CEO and Founder of Blank https://www.linkedin.com/in/nikitaontheinternet/ Seth Gaffney – CSO, Preacher https://www.linkedin.com/in/sethgaffney/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 18, 2022. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/13/202239 minutes, 20 seconds
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A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO

Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I thought his work was worth sharing. In this episode, Rodolfo takes us through his response to a hypothetical brief. The task was to get heavy drinkers to consider Vivitrol as a way to cut down their drinking. Vivitrol is a monthly needle in the butt (although there are pill versions of the drug, too - eg Naltrexone). It claims to turn down the opioid receptors in the brain, to reduce the endorphin rush that heavy drinkers feel after their first few drinks and then chase for the next few hours with more drinks. You can find Rodolfo here: https://www.linkedin.com/in/rodolfoaestrada/  ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/9/202241 minutes, 5 seconds
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Web3 For Cynical Strategists with Accenture Song's Mara Rigney

After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song. "With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme." But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it. You can find Mara here: https://www.linkedin.com/in/mararigney/  ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/6/202238 minutes, 37 seconds
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An Exit Strategy For Burnout - Austin Powers

Austin Powers is currently in Phuket, Thailand. He recently burned out. In Phuket, he hopes to rekindle himself. Austin had been working in Taiwan as a Global Marketing Strategy Director. This was after working in Singapore, Beijing, and Hong Kong. He posted his exit strategy in the Sweathead Facebook Group. Many other strategists related...hardcore. So I decided to talk to him about what he's been going through and how he hopes to put himself back together. You can find his exit strategy here:  https://www.facebook.com/groups/445994692484756/posts/1700175407066672 You can find Austin on LinkedIn here:  https://www.linkedin.com/in/powersaustin ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
6/2/202239 minutes, 41 seconds
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Rebuilding An Advertising Agency After A Public Crisis - The Richards Group

David Snell and Christopher Owens have worked at The Richards Group in Dallas for fifty years. Combined. That's a long, long time.  David is TRG's Head of Brand Strategy while Christopher is Brand Strategy Director. In 2020, The Richards Group hit a crisis. Words said by the agency's founder were reported to the media. The agency lost staff. The agency lost clients. David and Christopher stayed.  In this episode, we discuss how the crisis affected the company and its people, how David and Christopher worked through it, and how they are rebuilding their strategy team.  You can find David here: https://www.linkedin.com/in/dave-snell-9371b9a/ You can find Christopher here: https://www.linkedin.com/in/christ0ph3r/ ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
5/30/202238 minutes, 16 seconds
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If Hiring Strategists Were Easy, Anybody Could Do It - Brinn Phillips, Dino Demopoulous

Strategy bosses say it’s hard to find good talent right now.  Recent pressure on margins and growth has meant that many strategy bosses are torn between their roles in the management team, winning new business, and helping their teams to develop. The pandemic led to a lot of strategy job losses but, as soon as the economy came back on, it also led to high salaries and a battle for ever bigger titles. It also led to an interest in finding more diverse talent but confusion about where to look. In this episode, Dino Demopoulos @chroma, Chief Strategy Officer, GUT and Brinn Phillips @inwithbrinn, Global Strategy and Director of DE&I at Commonwealth/McCann, help us understand what's going on out there.  This episode is from a live panel hosted by @markpollard and @dotjarantilla.  You can find Dino here: https://www.linkedin.com/in/dino-demopoulos-91b1073/ You can find Brinn here: https://www.linkedin.com/in/brinnphillips/  ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
5/26/202237 minutes, 23 seconds
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Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace

It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.  This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla. In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss: - Why launch campaigns at the Super Bowl? - Where did the budgets come from? - How are they measuring success? We also get guest questions from Theophilus Wells IV, Al Sakickas, and Mark Jenson. If you'd like to attend live sessions like this, sign up to our newsletter for details: http://eepurl.com/dscjW5 You can find Chandreyi Davis here: https://www.linkedin.com/in/chandreyi-saha-davis-9a4859/ You can find Melissa Peace here: https://www.linkedin.com/in/melissaspeace/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
5/23/202241 minutes, 25 seconds
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The Twisted Reality of Strategy Bosses - Monologue

Strategy bosses are humans, too. It's true.  In this episode, we run through ten tensions that follow around most strategy bosses from an analysis of over 60 responses to a LinkedIn post. You can read the PDF of this podcast here: https://www.linkedin.com/posts/markpollardstrategist_the-twisted-reality-of-strategy-bosses-activity-6926907852582268928-lGiT ** MASTERCLASS / WORKSHOP ANNOUNCEMENT Join me for my first in-person masterclass and workshop on June 16 in NYC. Bring a brand or project and leave with a creative brief.  Find details here: https://sweathead.com/products/the-sweathead-strategy-workshop/ I'm excited. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
5/19/202233 minutes, 49 seconds
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Strategy Practice with Karan Taneja and Syed Shozab Abbas - Five Attempts At The Four Points

Strategists Karan Taneja and Syed Shozab Abbas recently shared a bunch of practice strategies online. In this episode, we look at five of them: Selling Playstation 5 to 45+ dads in a midlife crisis Selling Sleepwell mattresses to pregnant women Selling Woodland to stay-at-home dads Selling therapy to bodybuilders Selling Fastrack to grandparents Syed describes himself as a perennial ad geek while Karan is a chef-turned-strategist. They were classmates who decided to put their thinking into public to land their first strategy jobs. You can find Karan here: https://www.linkedin.com/in/karan-taneja29/ You can find Syed here: https://www.linkedin.com/in/syedshozab/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
5/16/202241 minutes, 43 seconds
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Are You Trying To Sound Like A Strategist Or Are You Trying To Sound Clear? - Bedside Monologue

If you'd like to read this episode, go to this link: https://www.instagram.com/p/CdbxeOTpGg0/ My first in-person masterclass will happen in NYC on Thursday June 16. DM me for details or get them in your inbox with our newsletter soon. In this episode, we discuss Fearless Honesty and five ways a strategist can focus on sounding clear rather than emulating The Strategist Dictionary and trying to sound expensive. Also, you're a hermit crab.  ** Newsletter: http://eepurl.com/dscjW5 Strategy classes and books: visit http://www.sweathead.com Instagram: http://www.instagram.com/sweathead Podcast: https://www.sweathead.com/pages/sweathead-podcast
5/12/202227 minutes, 48 seconds
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The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley

In this week's episode of Sweathead, we speak with Sahar Mehdi (Digital Strategist, WE Codeword) and Kate Endeley (VP, Multicultural Strategy Director, Edelman). We continue a conversation we started in person in Dallas in which we discussed some of the initiatives and titles agencies use to do, hint at doing, or pretend to do..."inclusion".   You can find Sahar here: https://www.linkedin.com/in/sahar-mehdi-98920128/ You can find Kate here: https://www.linkedin.com/in/catherine-kate-endeley-5023417/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
5/9/202234 minutes, 56 seconds
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Building An Agency As Your Country Glitches - Kavinda Welagedara, CSO

Kavinda Welagedara is Chief Strategy Officer at Fudge, an eight-person agency born during the pandemic. He's based in Colombo, Sri Lanka, a city and a country in the grips of social unrest due to inflation, as well as corruption and nepotism within the government. We discuss all of this in this episode of Sweathead. You can find Kavinda here: https://www.linkedin.com/in/welewelagedara/ You can find Fudge here: https://www.instagram.com/fudgetheagency/ **  🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
5/2/202231 minutes, 55 seconds
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Crossing Borders - Applying For Overseas Advertising Jobs

Over 100 people joined us for this panel about getting jobs overseas. It features: - Payal Pereira who recently got her first job in New York at Sylvain,  - Rodrigo Maroni, CSO of Wunderman Thompson NY, - Charlotte van der Vorm, a recruiter and founder of VDV Search in the UK. You'll also hear Dot Jarantilla who makes the Sweathead events happen plus members of the Sweathead community. -- 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
4/25/20221 hour, 17 seconds
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When Are We Done? A Note About Strategic Rigor And Job Titles - Walk And Talk, Dallas (fixed it!)

Shoutouts to all the Dallas strategists who came down to Happiest Hour last night. It was great to be among people for many reasons including how the pandemic made that impossible for a long long time. In this walk around the Bishop Arts District, I talk about strategic rigor and try to re-explain a LinkedIn post about the job title “multicultural” strategist. 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Other links: https://znap.link/sweathead
4/16/202234 minutes, 26 seconds
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Put Some Art Into Your Strategy - Harriet Kindleysides, Senior Strategist

Harriet Kindleysides is Senior Strategist at Nice and Serious in the UK. She also writes a newsletter called 'A Strategist’s Guide to Art' in which she connects her love for fine art to her strategy mind.  In this episode, we discuss what art is, how art can help a strategist, as well as Harriet's pandemic-triggered email-writing practice. You can find Harriet here: Newsletter: https://astrategistsguidetoart.substack.com/ Twitter: https://twitter.com/minimalstrat LinkedIn: https://www.linkedin.com/in/harriet-kindleysides/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
4/11/202236 minutes, 1 second
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Handling Major Strategy Career Shifts - Ben Culpin, Managing Partner

Ben Culpin is a managing partner at Amsterdam agency Lifely. He turned in a 5-year freelance strategy career to join a company he knew well - as a freelancer and also as friends. Prior to this, Ben worked at Strawberry Frog and Nomads, and, somewhere in-between all of this, he has been a video maker and ethnographic researcher. In this episode of Sweathead, we discuss what it's like to make all these shifts - into then out of the freelance life and into then out of a lone wolf life. You can find Ben here: www.benculpin.com ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
4/4/202236 minutes, 32 seconds
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What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group

Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights.  Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you can hear it from his mouth right here. In this episode, Marcelo takes us through what he's learned from the marketing sciences and how what he's learned has changed how he goes about marketing.  You can find Marcelo here: https://twitter.com/immarcelinho ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead
3/28/202239 minutes, 8 seconds
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Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks

Taylor Marks is a senior strategist at SixSpeed in Minneapolis. Taylor completed the very first public Sweathead Strategy Accelerator in 2021. I liked her work and wanted to share it with you. (BTW Our next accelerator starts on March 31, 2022) One of the briefs in our accelerator asks you to sell Party City to people who aren't comfortable partying due to the pandemic. In our chat, Taylor takes us through her Four Points and her strategy story for this brief.  We also discuss how the accelerator has helped her and what she's still applying from it in her dayjob. Taylor is looking to hire her first strategy boss at SixSpeed. If you're interested, go here: https://www.sixspeed.com/ You can find Taylor here: https://www.linkedin.com/in/taylor-marks-830592187/ Find out about our next strategy accelerator at http://www.sweathead.com ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Podcast & other links: https://znap.link/sweathead
3/21/202232 minutes, 50 seconds
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Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych

Immediately after speaking with Philipp Paster on Friday, March 11, 2022 (the episode before this one), I spoke with three more Ukrainians about their experience of the war they're living through. In this episode, Nata Zaharova joins us from Odessa, Valeria Tymotievych from Dubai, and Andriy Nimkovych from Kyiv.  We discuss this feeling of induced psychosis, how Ukrainian “Creative Forces” are self-organizing on Telegram and giving each other jobs to do (including helping Ukrainian advertising people get jobs overseas), and the group's personal experience of the past few weeks. - Nata is 23 years into a marketing and advertising career: https://www.linkedin.com/in/natazaharova/ - Valeria is a strategic planner at Fedoriv: https://www.linkedin.com/in/valeria-tymotievych-183455107/ - Andriy is a project manager: https://www.linkedin.com/in/nimkovych/ Love to Ukraine. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead
3/16/202231 minutes, 38 seconds
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Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine

Sweathead Facebook group member Philipp Paster lives in Kyiv, Ukraine. Much of his family is there, too. But everyone lives in different apartments.  On Friday, March 11, Philipp (formerly a brand strategist at TBWA Ukraine) spoke with me about what it’s been like to be living in Kyiv during the Russian invasion. I only watched the documentary “Winter On Fire”, which looks at the toppling of one of Ukraine’s leaders Yanukovych, after speaking with Philipp. Watching it before speaking with Philipp would have given me better questions.  Like many of us, I’m only just starting to wrap my head around the history of Kyiv and Ukraine. Still, many thanks to Philipp for sharing his thoughts with us. I’ll post another interview with three Ukrainians later this week.  **  🔥 Strategy classes: http://www.sweathead.com  ✉️ Newsletter: http://eepurl.com/dscjW5  📸 Instagram: http://www.instagram.com/markpollard
3/14/202235 minutes, 1 second
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Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist

Günel Sadigova is eight months into her first strategy role. A pandemic strategy baby (if that's a thing), Günel was once a professional pianist. She then moved into marketing and, now, into a job with Toronto's Performance Art (coincidentally named–you know, because Günel was a performer and artist). In this episode, we discuss what Günel has learned over the past eight months. She discusses coming to terms with making mistakes, how some briefs will feel exciting but not all of them will, and how doubt doesn't disappear–you just need to learn how to manage it better. On Tuesday, March 8, 2022, Günel will be taking over Mark's Twitter account for International Women's Day. So you can find out more about her story @markpollard.  You can also find Günel herself here: https://www.linkedin.com/in/gunelsadigova/ https://twitter.com/gunelsadig ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead
3/7/202236 minutes, 31 seconds
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Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered

"Any advice for my first strategy job?" is a big question. In this episode, I try to answer it along with eight other questions, including: - Can you get promoted too soon? - How do you do deep thinking when you have to work fast? - How do you sell strategy as a standalone offer? * Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com
2/28/202236 minutes, 32 seconds
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What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director

Strategy is an odd job. It’s doused in ambiguity and riddled with confusion while sounding important at all times. This is why we brought in Pilar McQuirter. Pilar is a Cultural Strategy Director at Los Angeles' Cashmere Agency. In this episode of Sweathead, Pilar will help you explain yourself to people around you, especially the ones who see you all the time but still don’t know what you do or why you’re so…you know, odd. Find her here: http://www.instagram.com/ayy_pilar ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com
2/21/202239 minutes, 31 seconds
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Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein

So. Many. Trends. But what's really worth our attention?  In this episode of Sweathead, Chike Ume (Essence, Seattle), Hayley Grant (VaynerMedia, New York), and Matt Klein (Reddit, New York) each introduce three trends they think we need to pay attention to. We recorded this in front of a small but live virtual audience on Zoom. We managed to remove most of the Zoom glitches and there is a little lag in which we speak over each other but this chat left me energized. I hope it does the same to you. You can find these minds here:... Chike: https://www.linkedin.com/in/chikeume/ Hayley: https://www.linkedin.com/in/hayleykgrant/ Matt: https://www.linkedin.com/in/kleinkleinklein/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com
2/14/202247 minutes, 53 seconds
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Eight Things New Strategists Will Know Once They’re Old Strategists

The strategy career has been kind to me. Frustrating but kind. And I hope it’s kind to you. I often get this question, “Any advice for someone new to strategy?” It’s a grabby question. A little lazy. But I wanted to share some thoughts for all of you who are new to strategy and trying to work out how to thrive. Some of this even makes sense. You can find this post on Instagram: https://www.instagram.com/p/CZxTLRRpZ7S/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com
2/10/202217 minutes, 21 seconds
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The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB

Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for eight years and spent some of them as Head of Planning. That's after being a Head of Planning at Dare and working at Lowe and Grey. In this episode of Sweathead, we discuss the messy reality of doing account planning. You can find Nick here: https://twitter.com/nickhirst  ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
2/7/202236 minutes, 59 seconds
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From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme

Pooja Munshi is Head of Web, Data Analysis, and Digital Transformation at the UN Environment Programme. She's based in Nairobi, Kenya, but she's lived and/or worked in Paris, Berlin, London, Delhi, Bombay, Calcutta, Miami, and New York. In fact, after ten years of working in advertising in New York, Pooja felt somewhat burnt out and decided to follow her partner to Paris.  In this episode, we discuss burnout, purpose, and what it's like to live and work in so many different cities.  You can find Pooja here: https://www.linkedin.com/in/poojamunshi/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
1/31/202223 minutes, 4 seconds
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Strategy While Exhausted - Solo Chat

In this episode I run you through some recent student work from the Sweathead Strategy Accelerator (thanks to Colin Craig from Moon Rabbit) as well as ten tips about doing strategy while exhausted. Our next strategy accelerator starts on March 31. You find find details at http://www.sweathead.com You can find the Instagram version of this episode on Instagram at http://www.instagram.com/markpollard Don't forget to subscribe to the newsletter: http://eepurl.com/dscjW5
1/24/202225 minutes, 28 seconds
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From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples

In today's Sweathead episode, Rakaa Taylor shares with us how he made the leap from being a rapper, musician, and artist to being a full-time strategist. He draws parallels between songwriting and strategy writing and discusses some of his strategy work.  Rakaa Taylor, aka Rakaa Iriscience, is a world-class rapper, performer, artist, and musician who's part of the group, Dilated Peoples. They're an underground group that found mainstream success through record labels all over the world, particularly in the US, UK, and Japan. Rakaa is now on his journey to becoming a full-time strategist and is developing an agency with his partner. It's called Angles. You can find Rakaa here: https://www.instagram.com/therealrakaa/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
1/17/202240 minutes
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Leading with Instinct - Ambika Pai, Chief Strategy Officer

In today's Sweathead episode, Ambika Pai teaches us what Instinctual Leadership is and why it is important for leaders and managers to learn how to lead with instinct. She also discusses the types of leaders and the common misconceptions that the world has of them. Ambika also shares how leading with instinct transformed her life and work and gives advice to young leaders who are just starting to navigate the strategy world. Ambika Pai is Chief Strategy Officer at Mekanism. She believes a strategist can solve any problem and is working to diversify and dimensionalize how the world thinks about leadership. She's a mom to a toddler and still trying to figure out how working parents do it. Connect with her at: Twitter/IG: ambikagp Email: [email protected] Linkedin: https://www.linkedin.com/in/ambikagpai ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
1/10/202247 minutes, 34 seconds
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15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021)

Last episode of 2021! We discuss why creatives might dislike a strategist, what to do as the only creative strategist in a team, why “right” doesn’t matter, and how to turn despair into creativity. Thank you to everyone who shared prompts and questions with me over on Instagram @markpollard. Happy new year!
12/31/202139 minutes, 47 seconds
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Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant

In today's Sweathead episode, Anastasia Karklina Gabriel talks about cultural intelligence and how it can affect brand strategy. She discusses how difficult it is to grapple with diversity, inclusion, and identity, and gives advice on how to deal and wrestle with these topics within the strategy and advertising landscape. Dr. Anastasia Kārkliņa Gabriel is a formally trained cultural analyst who works at the intersection of culture, brand, and innovation. She uses her expertise in critical race, gender, and sexuality studies to help both agencies and brands build culturally intelligent, incisive, and inclusive strategy. Dr. Gabriel specializes in social impact, brand authenticity, and diversity, equity, and inclusion, drawing on 10+ years of experience in grassroots social justice movements, and is fiercely committed to producing rigorous, critically conscious, and people-centered work.  Connect with her at https://www.linkedin.com/in/anastasiaxgabriel/ ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
12/20/202142 minutes, 9 seconds
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20 Creative Brief Writing Tips - Will Humphrey, Strategy Director

"Thou shalt not cut and paste the client brief." "No brief is an island." "Show the tension in the strategy." "Share it with the creatives." In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief. Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two. He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie. Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/. P.S. I (Mark) managed to skip words in parts of this interview. As in, I introduce Will as "strategy", which is pretty good for Will but makes no sense. Sometimes my brain misfires but, luckily, Will is fully coherent.  ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
12/14/202142 minutes, 24 seconds
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Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director

In today's Sweathead episode, Giles Edwards shares with us how ISOLATED Talks was born during the early days of the pandemic to help people, both in and out of the strategy world, cope with crisis through creativity. He also talks about his feelings and experiences surrounding his father's death, and how they have helped him make sense of and carry on with his life now. Giles Edwards is Creative Director and Founder of Creatively Memorable and Boringly Effective™ agency…Gasp!, founder of ISOLATED Talks®, and host of UK top 5 marketing podcast, Call To Action®. He also manages ...Gasp! Books, is dad to two much more likeable humans, and to quote Professor Mark Ritson, “a bit of a tit”. He remains annoyingly curious about most things. Trigger topics: death, murder, anxiety, grief You can find Giles here: https://twitter.com/Giles_Edwards ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
12/9/202140 minutes, 46 seconds
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Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance

What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just spraying content everywhere and praying for it to work? Are playbooks and creative brief templates relevant to social media strategy? These questions and more are answered in this Sweathead episode with Rob Engelsman, Head of Strategy & Relevance at Annex88. As the Head of Strategy & Relevance, Rob leads a team that works with brands like adidas Originals, Courvoisier, HUGO BOSS, and Keurig Dr. Pepper. He created the Science of Hype, a methodology for measuring viral influence of ideas, products, and brands. Previously, Rob spent time at Droga5 and Huge, developing social & brand campaigns for smartwater, DICK’S Sporting Goods, Cap’n Crunch, and more. Connect with Rob at @rcengelsman on Twitter, IG, and LinkedIn. ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
12/6/202141 minutes, 10 seconds
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The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist

In today's Sweathead episode, Dr. Clint Johns takes us on a nostalgic trip back to the heyday of magazines, particularly at Tower Records. Clint shares his experiences working at the forefront of distribution and sales of a wide array of magazines at Tower, he talks about the traits possessed by zine-makers large and small, and discusses the stories of independent zine-makers around the globe. He also shares what he's currently up to as a cognitive psychologist and researcher. Clint Johns is a cognitive psychologist and data scientist researching the impact of education applications, with a focus on applied statistics. Most recently, he was a research scientist studying language processing, reading comprehension, and memory retrieval, and sometimes is an adjunct professor of psychology here and there. Prior to that, he worked for Tower Records as their Director of Newsstand Operations, including purchasing, distribution, and just about anything else that might be linked to a zine or magazine or newspaper ending up in one of Tower's stores. He is a long-time indie press promoter and critic. Connect with him at Twitter @DrClintonJohns. ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
12/2/202135 minutes, 46 seconds
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The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director

In today's Sweathead episode, Itumeleng Ndaba tells us how she got inspired to take up a career in advertising as an art director. She also discusses her five-year plan to become a full-time strategist.  Itumeleng is an art director (soon to be strategist) who is passionate about building sustainable brands for the benefit of Africa and her people. Born and raised in sunny South Africa, she holds an undergraduate degree in Creative Brand Communications, post grad in Strategic Communications and hopes to get accepted into an MBA program. She loves learning as much as she love plants, tomato sauce, and people.  Connect with her at: LinkedIn: https://www.linkedin.com/in/itumeleng-ndaba-28b66aa6/ Twitter: @goodboymygirl ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
11/25/202132 minutes, 43 seconds
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Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist

In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how strategy can encourage individual behavioral change as well as government policy change. And Penny shares examples of her contributions to social impact campaigns in mental health, substance abuse, vaccine hesitancy, and child care. Penny has worked in London (Publicis, AMV BBDO) and Vancouver (DARE, Pound & Grain), and is now a Senior Strategist at Rescue Agency, a social impact agency focused on health behavior change. She also founded APG Good Thinking, a strategy hack-a-thon created to tackle real life problems to give other strategists a head start. You can connect with Penny at https://www.linkedin.com/in/pennynorman/ ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
11/23/202138 minutes, 7 seconds
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Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist

Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them something that creative teams will use?  So, in this episode, we wanted to have that kind of conversation again.  We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through. There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars. You can find Esther here: https://www.linkedin.com/in/esther-wang7 ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
11/18/202138 minutes, 59 seconds
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Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide. For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale. He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com. Karl has an MBA and Master of Architecture degree. You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands. ** Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
11/15/202144 minutes, 56 seconds
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Resilience - Walk And Talk, Central Park

A brief word about resilience while walking Central Park. Plus a bunch of questions from Instagram answered: What's a creative strategist? What skills will a strategist need in the future? What are neglected strategy skills? Should you work in a network agency or an indie shop? And more. (Apologies if this episode has appeared a couple of times in your feed––we had some technical issues). Find me on Instagram here: http://www.instagram.com/markpollard ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
11/12/202141 minutes, 3 seconds
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How The Creative Brief Writer Matures - Solo Chat

A quick episode about how strategists mature. But also a brief chat about sleep and exhaustion. ** Find us at http://www.sweathead.com @sweathead: http://www.instagram.com/sweathead More posts about briefs @markpollard: http://www.instagram.com/markpollard
11/3/202125 minutes, 59 seconds
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How One CEO Has Led Their Agencies Through A Global Pandemic - Heeru Dingra, CEO, Isobar Group India

In this Sweathead episode, Heeru Dingra talks about the challenges she has faced as a CEO managing three agencies in the midst of a global pandemic. She also discusses her experiences of being a woman in a highly male-dominated culture and professional landscape. Heeru also shares her life lessons and wisdom about how to be an effective leader. Heeru Dingra is the Chief Executive Officer (CEO) of Isobar Group India. The Group houses award-winning agencies - Isobar, WATConsult and Perfect Relations under one umbrella. Heeru started her journey with WATConsult a decade ago and today leads a team of 1000+ people across offices in Mumbai, Delhi and Bangalore. You can connect with her here: Twitter: @heerudingra Instagram: @heerudingra LinkedIn: https://www.linkedin.com/in/heeru-dingra-b2769035/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
10/28/202138 minutes, 29 seconds
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CEO 101: Getting Inside the Head of a CEO - Sara Tate, former CEO of TBWA\London

In this Sweathead episode, Sara Tate talks about her experience as the CEO of TBWA\London and the valuable lessons that she learned from being the head of one of the top 10 marketing and communications companies in the UK. She also discusses how disruption, collaboration, and collective spirit can take a company to the next level. Sara was most recently the CEO of TBWA London and had a very long stint as strategy director and managing director at Mother (almost a decade). She is currently writing a book on rebuilding things in life and work while currently doing an MSc in organizational consulting with a focus on executive coaching.  You may connect with Sara at https://www.linkedin.com/in/saraktate/. ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
10/25/202142 minutes, 47 seconds
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Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead

In this Sweathead episode, Lydia Taylor talks about the many places where strategy lives -- may it be in agencies, within startups, on the client side, or at a social media platforms, to name a few. Lydia also lets us know what she thinks are the hottest places that a strategist can work at right now.  Whilst Lydia has done her time at the big agencies, she's not a traditional agency strategist. Having spent the last few years growing a creative tech startup and then hopping around as a freelancer, she keeps strategy as simple as she can, solving problems with a human lens and avoiding overly complex frameworks. You can find Lydia on LinkedIn here: https://www.linkedin.com/in/lydiataylor0/ And on YouTube here: https://www.youtube.com/channel/UCDcYQYjQlQ6BGA6wkZASBzg ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
10/21/202146 minutes, 28 seconds
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How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director

In this Sweathead episode, Ben Mburu takes us behind the scenes of several of his small businesses in Kenya. An account planner by profession, Ben believes that owning a small business helps him validate his ideas and gain insights he can use in his client work. He also shares his experiences of the ups and downs of being a small business owner during a global pandemic.  After 14 years in account management in the advertising business, Ben is now building a life selling ideas that solve marketing and communications problems for businesses in East Africa. You can connect with him at www.linkedin.com/in/benmburu or [email protected].  **  Find out about our Strategy Accelerator at http://www.sweathead.com  Follow the fun on Instagram: http://www.instagram.com/sweathead  Subscribe to our newsletter: http://eepurl.com/dscjW5
10/19/202135 minutes, 3 seconds
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Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered

How do you start a new job without showing your impostor syndrome? How can you grow into a strategy director at an agency? How can you work in another country without having to start from scratch? These questions and more. From you. Answered. Right here. Right now. *** Don't forget to sweat that Subscribe button and share this episode with your strategy friends. ** For information about the Sweathead Strategy Accelerator, visit http://www.sweathead.com You can find me on Instagram at http://www.instagram.com/markpollard
10/16/202149 minutes, 2 seconds
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Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research

In this episode, Jane Cunningham and Philippa Roberts talk about marketing to women–how it's historically been and how it's been changing. We discuss sexism in marketing, corporate feminism, fempowerment and femvertising, and the narratives of women in the marketing and advertising world. Jane and Philippa worked for many years in advertising agencies DDB and Ogilvy.  Fifteen years ago they left their big jobs to write their first book about marketing to women and have written two further books since. They have been researching female audiences ever since.  "Brandsplaining" is their latest book. It is a data-led analysis of marketing to women and how much it has progressed (or not). To connect with Jane and Phil, visit their website, http://www.plhresearch.com, or follow them on IG @plhresearch. ** Find out about our Strategy Accelerator at http://www.sweathead.com  Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5
10/14/202138 minutes, 45 seconds
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The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St

A brief and gentle episode about the privileges of a strategy career.  If you'd like this episode as an Instagram post, it's here: https://www.instagram.com/p/CU58pAbgQ-b/ *** If you enjoy these short monologues, let me know.  Don't forget to sweat that Subscribe button and share this episode with your strategy friends. ** For information about the Sweathead Strategy Accelerator, visit http://www.sweathead.com You can find me on Instagram at http://www.instagram.com/markpollard
10/13/20217 minutes, 36 seconds
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Bullying in Agencies - Colleen Merwick, Strategy Director

In this episode of Sweathead, Colleen Merwick talks about her experiences as the target of workplace bullying. She takes us through three experiences in three different companies and explains how she’s trying to come to terms with what happened and what kind of work life will suit her in the future. Colleen earned a degree in Advertising at Penn State University and a Masters in Creative Account/Brand Planning at Bucks New University. She is currently a freelance brand strategy director in the UK. Her personal mantra is, "What makes me different is my strength." You can find Colleen on LinkedIn here: http://linkedin.com/in/colleen-merwick-06b7885 And you can check out her blog, Baby on My Brain here: https://babyonmybrain.com ** The first Sweathead Strategy Accelerator launches November 1, 2021: http://bit.ly/sweatheadaccelerator
10/11/202139 minutes, 36 seconds
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How Would You Sell IKEA To Architects? - Live Strategy with Ana Škorić

Over on Instagram, we often do strategy together. I'll ask for suggestions of brands and audiences. Then we'll run through some simple exercises to arrive at a Four Points.  It's playful and it tries to shine a light on the messiness of our work. Sometimes, we get somewhere worth getting but, often, we don't. And that's okay. A few days ago, Minal Jadeja gave us the challenge of selling IKEA to architects. We assumed that this was an issue for IKEA. We didn't have research to work with. But, over 24 hours, we landed on a strategy–we thought we could reframe IKEA and its instructions as a trigger for architects to think bigger.  You can see it here: https://www.instagram.com/p/CUvWZ42pfOc/ Ana Škorić disagreed with some of our thinking. Ana is an architect who works in marketing. She believes the issues that architects have with IKEA are different from the ones we focussed on. So I invited Ana to do a workshop with me. Ana is based in Belgrade, Serbia. She is a Senior Consultant at The Right Street, an agency based in Brussels. You can find Ana here: https://www.linkedin.com/in/anaskoric/ If you'd like to play strategy with us some time, find me here: http://www.instagram.com/markpollard ** Also, we've just launched the Sweathead Strategy Accelerator, a 7-week training program. Details are here: http://bit.ly/sweatheadaccelerator
10/9/202139 minutes, 50 seconds
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The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop

In this Sweathead episode, Tatiana Peck voices what many of us have been experiencing in this pandemic—burnout, mourning the loss of self and identity, and being plunged into totally different routines. She shares with us how she has bounced back from these emotions and found joy in her work again. Tatiana also takes us through her journey from working in an agency to being a creative strategist at Facebook. Barcelona-born and transatlantic grown, Tatiana finds herself exploring the great digital frontier as the Strategy & Insights lead at Facebook’s Creative Shop, developing data-backed creative solutions at scale that sit at the intersection of people, culture, and technology.  Previously, Tatiana worked at small, independent ad agencies—most recently, as a Strategy Director at Big Spaceship, where she led a variety of new business pitches and client accounts, including Purina, Google Play, Chobani, and AOL, while establishing internal mentorship and collaboration best practices. You can find Tatiana playing pool in Brooklyn, enjoying the finest jamón, and loving on her dog Snacks. You can also connect with her on IG: @tatianapeck. ** Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today.
10/5/202140 minutes, 27 seconds
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The 4Cs, Get/To/By, And The Four Points (Plus 1 Million Listens!)

Massive thanks for helping us reach one-million listens. Yes, it's just a number but it sounds good and you can say "one million" like the bad guy in Austin Powers. Thank you to everyone who's let me into their heads–guests and listeners. In this episode, I discuss how there's no such thing as a "right" way to do strategy and how frameworks like the 4Cs, Get/To/By, and the Four Points can work together or not. The onus is on the frameworker to use what works for them without being rigid or dogmatic. I share two examples that are...you know, okay. But definitely beatable. Hawaii–get remote workers to move there (when the world was locked down). Find it here: https://www.instagram.com/p/CLLAD0uhY5j/ And Freelancing–convince someone resistant to freelancing to try it. Find it here: https://www.instagram.com/p/CUc63mdFuhu/ We're looking to launch 1-2 more strategy training experiences this year. A 1- or 2-day masterclass as well as a 6-week program. Email us [email protected] if you're interested. Details are coming.  Happy 1 million to you! http://www.sweathead.com http://www.instagram.com/markpollard
10/1/202127 minutes, 50 seconds
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The Proust Questionnaire But For Brands - Parker Mason, Strategy Consultant

What is your greatest fear? What is your most marked characteristic? Who are your heroes in real life? In this Sweathead episode with Parker Mason, we discuss the Proust Questionnaire and how Parker applies it to strategy projects. Parker has travelled the world doing strategy for big agencies. Now he's in Vancouver helping agencies win business and start-ups get their start. Find Parker on: Instagram Twitter ** Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today.
9/23/202141 minutes, 43 seconds
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Sexual Harassment In Advertising - Amanda Rue

Amanda Rue is a business consultant, facilitator, and the founder of The Shift Work Shop, a human resource consultancy offering consent-forward sexual harassment prevention and training. With over ten years in the advertising industry, including Vice Media, Anomaly (Ace Content) and Team One, Rue is a former brand strategy director turned founder and independent consultant with the mission of inviting more pleasure, purpose and passion into work and life. Her work with The Shift Work Shop has been featured in Forbes, The Rosie Report, Lifehacker and more with a focus on completely eradicating sexual harassment at work through an understanding of consent, power dynamics, and honest communication. You can find Amanda here: https://www.theshiftworkshop.com/about ** Find the book "Strategy Is Your Words" and strategy classes at Sweathead here: https://www.sweathead.com/
9/20/202144 minutes
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Without A Problem, You Don’t Have A Strategy - Rodrigo Maroni, Crispin Porter + Bogusky Brazil

What role does linguistics play in strategy work and in everyday life? What exactly is a problem? Is there really a right or a wrong way to deal with a problem? We are discussing all these and more with Rodrigo Maroni, the Head of Strategy and Data at Crispin Porter + Bogusky Brazil. He currently serves as President of the Board at Grupo de Planejamento, the professional organization that represents strategy professionals in Brazil. Previously, he’s held strategy leadership positions at Wieden+Kennedy, BBH, JWT and DDB, in the US and Brazil, working for brands such as Nike, Budweiser, Heineken, Coca-Cola and Mondelez.  His projects have won a total of over 180 awards, including a Grand Prix at Cannes. ** Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today at https://www.sweathead.com/
9/16/202139 minutes, 37 seconds
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Fast Wit: How Stand-up Comedy and Rap Can Help a Strategy Career - Asha Davis, Strategist

Inspirations on strategy can come from surprising places. In Asha's case, it's stand-up comedy and rap. She takes us through the power of words and fast wit, and how her experiences as a comedian and former rap music artist have helped shape her career in strategy. Asha Davis co-hosts and produces The Disruptor Series podcast, and is also an Integrated Strategy Director at TBWA\Chiat\Day New York. Canadian-born and NY based, Asha has over a decade of experience in the advertising industry and has helped top-tier brands including Dove, Huggies, and Nissan 'connect the dots' across their communications and organizations to create award-winning campaigns. In addition to being an accomplished marketer, Asha is also a talented stand-up comedian and writer and has performed at some of the most famous comedy clubs in New York. ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: https://www.sweathead.com/
9/7/202139 minutes, 52 seconds
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Dear Strategy Bosses, Here Are Seven Things Your Strategists Want Right Now

We are about to reboot. New interviews are coming. Sweathead is now on Instagram here: http://www.instagram.com/sweathead And if you’d like to find out more about our first strategy conference The Sweathead Do-Together take a look at http://www.thedotogether.com
9/2/202142 minutes, 5 seconds
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How To Use Principles, First Principles, And Problems To Have Ideas - Walk And Talk, Central Park

Also I answer 15 questions from Instagram stories (@markpollard), tell you about The Sweathead Do-Together and give you four book recommendations. I hope you’re doing okay out there. Find us at http://www.Sweathead.com
7/14/202156 minutes, 10 seconds
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10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host

What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work? Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns. In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews.  They are: 1. We don't understand enough and need to push for a deeper understanding in our work 2. Don't let the search for an elusive insight ruin a good strategy 3. New shiny objects are killing us 4. There's no one way to plan 5. There's no one truth–there are many truths 6. Don't forget the other 50% 7. Rediscovery is more powerful than reinvention 8. Study the past 9. Develop the brand's voice over time because it won't happen over night 10. There's no shame in your strategy showing   You can find Fergus and his work here: http://www.onstrategyshowcase.com ** Bonus points: Fergus is talking at The Sweathead Do-Together this September. Find details and tickets here: http://www.thedotogether.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
5/31/202145 minutes, 42 seconds
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How 550 Strategists Are Feeling Right Now - Part 1 (Plus The Sweathead Do-Together Speakers)

In this episode, I download you about the first three findings from the recent Sweathead Feelings Check-In Survey. These are: 1. They appreciate the job and the money but they have questions about this version of capitalism. 2. They are not in a bad mood but they are in a mood to move. 3. They are raring to go but often feel sidelined in their work. 550 strategists responded. You can find the deck here: http://bit.ly/feelings2021 Also, I run you through the speaker list for our first ever conference, The Sweathead Do-Together. Excitement. You can find details here: http://www.thedotogether.com
5/25/202124 minutes, 28 seconds
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How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner

How do you get the advertising industry and your clients to understand what you bring to the table?  Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of planners in sub-Saharan Africa. We discuss what it's like to try to work in an industry that might not want to think too much and in which account planning is relatively new and not yet a major force. You can find Fabiola here: https://www.linkedin.com/in/fabiola-nguembu-579430168/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
5/4/202122 minutes, 50 seconds
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Screenplay Techniques For Your Next Presentation - Victor Pineiro, CD & Author

What if your next presentation wasn't fifty slides of numbers followed by fifty slides of tactics? What if you could present your thinking within a story structure? Victor Pineiro knows stories. He made the documentary "Second Skin" about people who play online in different realities, he's written books, and he's helped to create some of your favorite social media brand presences - think Skittles and YouTube. Oh, and he has taught screenwriting.   In this episode, we discuss the most useful parts of movie structures and try to apply them to a hypothetical presentation.   You can find Vic here http://www.victorpineiro.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/27/202148 minutes, 59 seconds
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How Insights From Outsiders Are Useful - Erika Brenner, The Outsights

How are the insights of outsiders useful and how can outsiders find anything more than a stereotype? Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway. With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com   We discuss: - Belonging everywhere and nowhere at once - How to work with stereotypes - The reality behind stereotypes about Brazilians, Norwegians, and Australians ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/23/202140 minutes, 45 seconds
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If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that might just open a soul or two.   We discuss: - Having an "unassailable" research methodology - Unusual experts such as bank robbers - Building a research business like Non-Fiction with a clear set of values - Insights they've discovered on their adventures   You can find Nonfiction here: http://www.nonfiction.co ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/20/202134 minutes, 2 seconds
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Not Starting From Scratch When You Respond to 1000s Of Marketing Briefs Per Year - Nick Susi, Complex

When you respond to thousands of briefs in a year, how do you not start from scratch every day? Nick Susi is Head of Strategy at Complex Collective, a group that sits in the Complex media organization that is owned by Hearst and Verizon. His team often has 24 to 72 hours to help their sales team pitch ideas capable of winning budget.   We discuss over 7 ingredients that help strategy and creative teams work without much time–from a clear philosophy, understanding common client requests, hiring people connected to the zeitgeist, and more. You can find Nick here: http://www.nicksusi.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/13/202144 minutes, 35 seconds
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How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur

Side projects don't have to be side hustles - but what's the point of them? Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles.  After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf. Puffington's Golf is a brand for golfers who also play with cannabis.   We discuss: - The benefits of side projects - The struggles of side projects   You can find Jesse here https://www.linkedin.com/in/jesse-nicely-84094b33/ And you can find Puffington's Golf here https://www.puffingtonsgolf.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/8/202136 minutes, 51 seconds
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The Story That Wasn't Told - Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist

Why is it so uncomfortable for marketers and agencies to delve into dark emotions? Lindsey Wehking is an Associate Director of Strategy at Nonfiction Research. She recently led research into the way people use music playlists on Spotify to identify and process dark emotions. Nonfiction published this research under the title "America's Secret Playlist Report".   We discuss how the team approached this research and what they found. Hint: dark places aren't bad places.   What I took out of this chat is this: 1. "Negative" emotions are useful and need dealing with; they need labels and names if we're to address them . 2. Vivid language disappears somewhere between what we say and what people tell us and what strategists put in their formal documents. 3. When you're conducting a research project, it helps to have breathing room between an initial qualitative phase and the quantitative phase so you can work out what you're really looking to put numbers to. 4. "The Story That Wasn't Told"–this is what Lindsey focuses on in her research. Do enough strategists ask themselves for the untold story before they write creative briefs? 5. People want to go into dark places with others because our public lives focus the light on heroic acts by heroic people as if those heroic acts are eternal and infinite. You can find Lindsey here: https://www.instagram.com/sup_creep/ You can find Nonfiction Research here:  https://nonfiction.co/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4/6/202140 minutes, 23 seconds
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Missing People – Advertising Isn’t Working If The People Making It Don’t Reflect Reality, Gavin Barrett, Derek Walker

Black, indigenous, and racialized minorities are barely visible in the advertising industries in North America, which is where we are going to situate this conversation. We’ll situate it here because Derek Walker (USA) and Gavin Barrett (Canada) are on a mission to help more people become visible to and in the industry and North America is where they’re plying their trade. Gavin Barrett is Chief Creative Officer at Barrett and Welsh in what Canada claims to be the “most multicultural city in the world”, Toronto. He’s also Co-Founder of People of Colour in Advertising and Marketing (POCAM). Gavin is here: https://www.linkedin.com/in/gavinbarrettbw/ Derek Walker is CEO of advertising agency brown and browner. A prolific writer and truth-speaker, Derek has been writing daily profiles about Black American advertising talent for several Black History Months. Derek is here: https://www.linkedin.com/in/derek-walker-8741578/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/30/202138 minutes, 42 seconds
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Strategists, Can You Bake In Your Value Or Do You Constantly Have To Prove It? - Ilana Bryant, The American

Ever been hired to a strategy or account planning job only to arrive in the company and they don't know what it is, they aren't sure they want it, and they make you justify your existence every day? Ilana Bryant was one of two American planners in London in the 1990s. Read that again. It's not the premise of your next Netflix binge-watch but it could be. Ilana finished her postgraduate studies in the UK. She studied law at Oxford. Then she stayed on as an account planner. Not only were there few women in the agencies in which she worked, there were few Americans in the London advertising industry at all, let alone... well, hardly any American women in planning in London at the time. Ilana has worked with some prolific creative leaders. She's worked at BBH, Lowe Lintas, and HHCL. She was the CSO of Strawberry Frog for 5 years in New York.   So we discuss the differences between planning in the UK and the USA and how a planner can prove their value in a country–I mean, "agency"–that isn't sure what they are. You can find Ilana in her company Special Forces here: https://specialforcesny.com/projects  P.S. Some of my questions don't quite make sense in the second half of this. It happens. I was excited. ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/24/202146 minutes, 19 seconds
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Mental Wellness Is Not An Initiative That Excuses Poor Advertising Agency Work Practices

Dear advertising agencies, mental wellness is not an initiative you can use to wish away cultures and processes that are not mentally healthy. What makes an agency culture mentally healthy? 1. A sense of meaning 2. Autonomy 3. Psychological safety 4. Reasonable hours 5. Work getting made 6. Small, focused teams 7. Gentle hierarchy Mental health in an agency starts with doing meaningful work in a 
self-directed way. And this episode is a rapid reminder about what actually matters to strategists and their mental health. You can read this episode on Instagram here: https://www.instagram.com/p/CMpRV8TBVM4/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/22/202114 minutes, 27 seconds
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Do Management Consultancies Solve The Chunkiest Problems? - Michaeljon (MJ) Alexander-Scott, Fjord

If you hunger to solve toothy problems, where can you even do that work right now? Many agencies talk a good game when it comes to solving problems only to put the brains fiending to do such work on social media calendars and hashtags and into inter-agency meetings gone wild. MJ Alexander-Scott is Group Director at Fjord, which is part of Accenture Interactive. He leads the strategy and insights practice there. In his work, MJ finds himself drawn to problems without a playbook, a siren that has led him from the agency world into the management consulting world.    We discuss: - Why so many people in advertising are wondering, "What else is out there?" - The kinds of problems management consultancies deal with - The different kinds of companies that strategists and account planners who are frustrated might do well to explore You can find MJ Alexander-Scott here: https://www.linkedin.com/in/michaeljon/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/18/202138 minutes, 48 seconds
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When Opportunity Knocks After You Flare Out Of An Agency - Brinn Phillips, Strategist

How does it feel to leave a 5-year-career but then to flare out of the new agency that you join in a matter of months? And what if the flaring out really helps you work out what you want in life? Brinn Phillips is a strategist in Detroit. After a long run in one agency in which she grew in responsibility and in titles, had a mentor she enjoyed, and started to mentor other strategists, she left. She lasted a matter of months in the agency to which she moved, an agency that she hoped would open her to more client variety and a broader range of strategy. This journey will happen to many strategists.  For Brinn, stepping out of a new role, taking a short break, and examining what she wants has led to many doors opening, many new conversations, and a stronger sense of what she wants to pursue. You can find Brinn here: https://www.linkedin.com/in/brinnp/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/15/202137 minutes, 34 seconds
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Newish To Hiring? Here's How It Feels And How To Approach It - Nicole Rajesky, Senior Strategist

You're about to interview your first potential hire, how on earth do you feel right now? In this chat with Nicole Rajesky, we discuss the journey from not hiring to hiring. Nicole is a Senior Brand Planner at Rethink in Toronto, Canada. They do good work. Very good work. Nicole is 18 months into hiring and was kind enough to talk about the guilt she feels when interviewing people, feeling like a fraud, and wanting to be desirable while still making an assertive decision. You can find Nicole here https://www.linkedin.com/in/nicolerajesky/ and Rethink here https://rethinkcanada.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/11/202139 minutes, 17 seconds
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Advertising Freelancers, If You're Trying To Build Your Own Business, Listen To This - Brandon Williams, Strategist

If you're a freelancer exchanging time for money, and chasing invoices while trying to explain to people what value you can really bring, how could setting up a company help you? Brandon Williams runs 55 Media Group in Los Angeles. We were going to talk about what it's like to freelance–to go in and out of companies that aren't always functional–but we ended up discussing Brandon's journey from artist to advertising freelancer to business-haver to, now, business-runner. Brandon has such a broad background and works in so many different ways that, as we spoke, I kept trying to put my finger on exactly how he is trying to fit into the world. This is because I speak with a lot of freelancers and consultants who are trying to work it out. And I thank Brandon for letting me basically interview him to understand what exactly he is trying to do. And it's big. His goal is to hire the most people of color in North America while making afro-futurism happen now. You can find Brandon's 55 Media Group here: http://www.55mediagroup.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/8/202138 minutes, 17 seconds
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When The Idea Counts The Most, Process Might Just Count The Least - Genevieve Grandsen, Selma Ahmed, Will Grundy from adam&eveDDB

Ever worked in a company that fusses with process and organizational charts but never makes good work? Yeah. The question houses the truth, doesn't it? Genevieve Grandsen, Selma Ahmed, and Will Grundy work at one of the world's best agencies (although, now I've interviewed six people from adam&eveDDB, it sounds like "the world's best agency" is the "key message" but this is very un-British so I'll be British on their behalf and say "one of..."). Having spoken with CCO Rick Brim and CSO Martin Beverley, I wanted to find out if their relatively low-fi way of working is real. It seems like it is. And this will disappoint many agencies that are new to creative teams and account planners and spend their days in offsite meetings reviewing all their management things. Apparently, hiring people who know how to do what they need to do, expecting good things from them, and letting them talk is a pretty adequate process. And that's what we discuss. You can find Gen and Selma here http://genandselma.com/ and Will, because he's a planner and isn't on somebody else's website, here: https://www.linkedin.com/in/will-grundy-5835a536/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/3/202141 minutes, 3 seconds
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How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

How does one of the world's best agencies–adam&eveDDB-work? The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertising. Their John Lewis Christmas campaigns are what all other Christmas campaigns are compared to. So how does the magic happen?   In this interview, we discuss: - How the account planners work with the creative teams at adam&eveDDB - Why simplicity matters, and - What it feels like to be only as good as your next idea   You can find adam&eveDDB here: https://adamandeveddb.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
3/1/202140 minutes, 6 seconds
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Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it? Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan? In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations. You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/26/202135 minutes, 44 seconds
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15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special

So, you've interviewed over 300 strategists from around the world and spoken with thousands more... what aren't we talking about enough? In this episode published on the third anniversary of the Sweathead podcast, I (Mark) run you through a stream-of-consciousness list of fifteen points that I feel are true but not in a science way. They're true in a "we need to pay more attention to this" way. You can find this podcast episode as a post on Instagram http://www.instagram.com/markpollard and on LinkedIn if you'd like to share it with colleagues: https://www.linkedin.com/posts/markpollardstrategist_300-strategist-interviews-activity-6770700692966526976-vj-s Thank you for listening to the podcast and for being part of the Sweathead world. ** Favor: If you have enjoyed the pod, could you drop a kind review or rating? I haven't asked many times before but it's time to step up what I'm doing. Thank you. 
2/25/202113 minutes, 31 seconds
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How Feedback And Reviews Can Help Big Teams Do Even Better Work - Aly Baer, John Lee @ Twitter Next

Let's say you have one hundred team members spread across the world. They work on thousands of briefs for massive brands every year. Often, they have to reach great ideas within a matter of days. They're doing well but you believe they can do ever better. Where do you start? Aly Baer is a Director at Twitter Next in New York and John Lee is a lead of the Twitter Next lab in San Francisco. Their team helps marketers and agencies create ideas worth talking about on Twitter.  This is an unusual discussion for me because I'm talking with two people with whom I worked on exactly the challenge above. Having spent time with all kinds of companies, I can say that their challenges weren't uncommon in the happening but they can be uncommon in the way companies tackle them. And, because of this, I wanted to talk about the work we did together knowing we'd tread a fine line between what they can feasibly say as representatives of one of the world's most influential companies and not wanting to be too self-indulgent or sycophantic. We discuss: - How thousands of ideas travel through Twitter Next - Giving feedback about work while it happens - The benefits of frequent reviews of work once the work has happened You can find Aly at http://www.twitter.com/baer_naked and John at http://www.twitter.com/john_lee. ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com  
2/22/202145 minutes, 32 seconds
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Turn That Observation Into An Insight–7 Ways To Stumble Your Way There

You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do? In this episode of Sweathead, I share a few steps I like to use–especially in workshops–to take an observation and land on an insight. These steps–or "stumbles"–can work in customer interviews too.   You can read this episode on Instagram here: https://www.instagram.com/p/CK9LVGhhyA2/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/17/202111 minutes, 48 seconds
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How The M&C Saatchi Group's Employee-Led Diversity And Inclusion Network Works - Tanya Brown, Simi Nijher

Advertising agencies have responded to pleas to open their doors to people from different backgrounds in different ways. Some have resisted the pleas, some have faltered in public, and others have managed to listen and make structural, policy, and cultural change happen.  In this episode of Sweathead, I speak with Tanya Brown who co-chairs the Equals Network and Simi Nijher who co-chairs the Heritage Network. These "networks" are two of the six Diversity and Inclusion networks that sit across M&C Saatchi Group's businesses.  We discuss: - The importance of bottom-up D&I networks - How to know if they're working - Which topics are getting attention right now    You can find Tanya here https://www.linkedin.com/in/tanyabrown1 and Simi here https://www.linkedin.com/in/simi-nijher-57809278  **  Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/15/202143 minutes, 37 seconds
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19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Director Of Strategy

What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway? Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyber psychology. Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi's Castle.    We discuss the truth wars, reworking work, mindfulness, soft activism, the tranquil web, and why–like many brand essences–trend names sound like perfume ads from Paris. You can find Matt here http://kleinkleinklein.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/11/202140 minutes, 58 seconds
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What People Who Watch The Super Bowl For The Ads Thought About Super Bowl 2021's Ads #PlannerBowl

So, what did account planners make of this year's Super Bowl ads? #PlannerBowl is a hashtag that account planners and strategists use to talk to each other about Super Bowl ads as they watch them. Born in 2013, it has housed snark, wit, strategy analysis, and probably led to a friendship or two. In this episode, Megan Averell and Brian Wakabayashi discuss what they saw planners discussing as well as their own thoughts on this year's Super Bowl ads.  We cover: 1. How few brands ran at the mega cultural shift happening in the USA right now 2. Nostalgia and escapism during dark times 3. The state of fear and exhaustion into which the Super Bowl ads were unleashed 4. The reappearance of the old school celebrity 5. And the question: How do you find the thing everyone can relate to?   You can find Megan here https://theinsightinn.com/ and Brian here https://www.linkedin.com/in/brianwaka/. ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/9/202141 minutes, 24 seconds
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With Your Next Creative Brief, Linger On The Problem. Then Use It.

Problems can fix creative briefs. But how can something broken make something else work?   In this mini lesson, I define the word "problem" as I use it in advertising strategy (or account planning), why you need to be careful when you use the word, and six examples of a problem statement being solve with a strategy statement to help greyhound dogs find new homes.   To listen to two of these strategies happen live, listen to the episode with Cait Dorombozo, which you can find here: https://www.sweathead.com/blogs/podcast/30-minutes-to-a-greyhound-adoption-campaign-strategy-cait-dorombozo-graphic-designer.   If you have ideas for other problems that greyhound adoption agencies might need to address plus ways to solve them, tag me on Instagram @markpollard with your thinking. ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
2/3/202112 minutes, 57 seconds
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30 Minutes To A Greyhound-Adoption Campaign Strategy - Cait Dorombozo, Graphic Designer

How would you get people to adopt a greyhound? Cait Dorombozo is a graphic designer in Brisbane, Australia. She keeps house with two greyhounds and is trying to come up with ways to get more people to adopt greyhounds.  People associate greyhounds with racing, intensity, muzzles, and size yet many need caring homes. We come up with two possible campaign strategies in 45 minutes–but edited into 30 minutes for you. You can find Cait here: https://www.instagram.com/caitdorombozo/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
1/29/202130 minutes, 18 seconds
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The Power Of Provocative Thinking - Hugh Munro, Head of Planning

What does it mean to do provocative thinking and why is it easier to do it for brands than for ourselves? Hugh Munro is Head of Planning at one of Australia's most prolific agencies The Monkeys, an agency that sells one thing - provocative thinking.  We discuss: - The positioning of The Monkeys   - Building brands for the long-term - Australia Day advertising - Working through the pandemic - Being malleable - Questioning the value of what strategists do   You can find Hugh here https://www.linkedin.com/in/humun/ and The Monkeys here https://themonkeys.com.au/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
1/26/202145 minutes, 44 seconds
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Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon

How do you conduct useful research? Simple question, right? At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.  With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic. We discuss: - Helping clients work out what research to do - Pricing research - Quantifying qualitative research - Creative testing and is there really a point? - Working out which outputs would be useful  You can find Current Forward here: http://www.currentfwd.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
1/19/20211 hour, 44 seconds
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Is It Me Or Is This Company Toxic? - Emma Siu, Thiago Bersou

What do you do when where you work is hurting you? This episode was a livestream within the Sweathead Facebook group.  We discuss working at toxic companies. - Is it you? - Is it the company? - What can you do about it? Our guests: 1. Emma Siu is a seasoned scientist who is currently working in the gaming industry in Seattle as an award-winning community manager. https://www.linkedin.com/in/emmasiu 2. Thiago Bersou is a Brand Strategy Consultant in Los Angeles. He has 15 years of brand work under his belt with brands like Nike, Diageo, and Unilever. He also used to have his own agency in '06. https://www.linkedin.com/in/tbersou/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
1/15/202156 minutes, 18 seconds
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Playing Your Strategy Cards Right - Jye Smith, Strategy Card Maker

What happens when you draw a card from a strategy card deck and apply it to your life? Jye Smith runs Double Star in Sydney. He recently made a deck of strategy cards called "Strategy Action Deck: Stupid Questions And Bad Ideas". I've known Jye for close on 15 years so I thought it would be interesting to use his cards on him as a sneaky way to get him to talk about mental health challenges, the ups and downs of his career, good and not good decisions he's made, and what he's learned about himself in the process. You can find the cards here: https://youregoodgetbetter.com/shop/strategy-action-deck You can find Jye here: https://twitter.com/jyesmith  ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
1/12/20211 hour, 3 minutes, 19 seconds
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The Different Shapes Of Strategy Careers - Serena Berra, Monica Duran, Matilde Ricon Peres

What shapes can a strategy career take? This episode was a livestream from the Sweathead Facebook group. In it, we discuss what shapes strategy careers can take.  Our guests: 1. Serena Berra is a strategist based out of Miami. From being a planner to director of marketing to teacher to co-founding her own IOS application, she is now back freelancing as a strategist and enjoying it. https://www.linkedin.com/in/serenaberra/ 2. Monica Duran is a freelance marketing consultant based out of Miami. She is a bilingual and bicultural marketer that specializes in shopper and brand marketing. She's had multiple clients and has experience in working on different brands and industries. https://www.linkedin.com/in/monicaduran/ 3. Matilde Ricon Peres is working at Mondelez in London as part of the category development insights team. She started out as a researcher that worked to analyze different channels to create innovative insights. Now with Mondelez, she is now focused on driving insights on category, shopper, consumer metrics by analysing & translating data on the Chocolate UK market in general and Cadbury brand products in particular. https://www.linkedin.com/in/matildericonperes/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/28/202059 minutes, 42 seconds
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A Strategist Who Writes Or A Writer Who Does Strategy? - Claire Strickett, Strategist and Author

What if you think you're a strategist who happens to write but you're really a writer who happens to do strategy? Claire Strickett is a senior planner at one of the world's best agencies adam&eveDDB. In London. She writes all day every day - research debriefs, workshop agendas, presentations, and creative briefs. But she just co-wrote a book with Bert Blaize. It's about food and wine and it's called "What Wine When: What to drink with the food you love". So we investigate the difference between being a strategist who writes and a writer who does strategy. You can find Claire on Twitter here: https://twitter.com/clairestrickett You can find "What Wine When" here: https://www.amazon.co.uk/dp/1529104858/ref=c ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/22/202047 minutes, 22 seconds
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What Do You Want? - Libby Swan, Anjali Ramachandran, Grace Steite

What are your desires, goals, and cravings? In this episode, Libby Swan takes over as host and brings four of us together to discuss our desires. Grace Steite is Head of Program Management at Square’s Creative Studio and has recently been working from Ireland: https://www.linkedin.com/in/gsteite/ Anjali Ramachandran is the Director of Storythings and Co-Founder of Ada’s List: https://twitter.com/anjali28 Libby Swan runs digital agency PRDXN: https://prdxn.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/17/202059 minutes, 21 seconds
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A Debrief About The Sweathead Facebook Group - Stephen Yap, CEO, Jam!Research

What do the 15,000 people in the Sweathead Facebook Group think about working in advertising and dealing with each other online? 2020 managed to infect the community with rage and frustration so, a few months ago, Stephen Yap helped coordinate a research project for Sweathead.  One hundred people in the group got together and ran discussions about the advertising industry as well as the Sweathead Group. In this episode, Stephen discusses the project and what we found. We thought it would be a 45-minute debrief but it ended up being a ninety-minute therapy session.  Stephen is utterly coherent throughout. I'm less coherent from the midpoint as I try to discuss difficult issues such as aggressive behavior in the group and towards me and people I know online, racism, and sexism. You can find Stephen here https://www.linkedin.com/in/stephen-yap/ ** The Sweathead Annual Report 2020 is here: http://bit.ly/sweathead2020 ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/15/20201 hour, 34 minutes, 24 seconds
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Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears? Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA. At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora. In this interview, we discuss: - The science of sound - The key concepts of sonic branding - How the money works (who gets paid for what)  You can find Steve here: https://www.linkedin.com/in/stevekeller1/ You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/10/202055 minutes, 58 seconds
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Ladies Who Strategize - Anita Schillhorn van Veen, Director of Strategy

Why are networks for women in advertising needed and how do they work? Anita Schillhorn van Veen is Director of Strategy at McKinney LA. Anita is also on the leadership team of Ladies Who Strategize, an online community for women-identifying strategists.  We discuss: - Ladies Who Strategize and creating networks for women within the advertising and strategy world - Writing and being creative in stressful times - Empathy and empathetic leadership You can find Anita here https://www.linkedin.com/in/anitasvv/ You can find Anita's newsletter here https://framestrategy.substack.com/about You can find Ladies Who Strategize here http://www.kimbklyn.com/ladies-who-strategize/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/7/202049 minutes, 35 seconds
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How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

Can companies change? If so, how? Hilton is VP of Marketing at Cognitive. He was born in Zimbabwe but he's worked in the UK, the USA, and Canada. And he was a founding member of the Account Planning Group (APG) in Toronto, Canada.  After a long career in advertising, Hilton wanted to get closer to business problems. This led him to exploring company culture and change management. In this episode, we discuss: - Shifting from account planning to marketing - Change management - Organizational culture as an accelerant of strategy You can find Hilton here https://www.hiltonbarbour.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
12/2/202052 minutes, 24 seconds
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Shifting Between Advertising And Marketing - Dmitry Grobov, Kalyan Ram

"Should I work in advertising or marketing or something else?" In this episode, we discuss what it's like to shift from advertising to marketing - and back. Challapalli Kalyan Ram is based in Mumbai, India. From project/account manager to strategist to a consumer planning and research manager in Diageo and back to strategy, Kalyan is now running his own shop Wolfzhowl where they specialize in branding, research, and many other services.  https://www.linkedin.com/in/challapallikalyan Dmitry Grobov is based in Moscow, Russia. He started out as a strategic planner and moved his way up to strategic planning director and is now the head of marketing in Xiaomi Russia. He uses a creative yet data-driven approach that helps him craft marketing campaigns and guide teams to success. https://www.linkedin.com/in/dgrobov/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
11/24/202056 minutes, 30 seconds
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Shaking Shit Up - How Order And Chaos Can Work Together - Chuck Welch, CSO

How do you get clients to shake shit up when the world already seems shook up enough? Chuck Welch is CSO of Rupture Studio, a company he runs with his MBA-awarded wife Nandi. It's a mom-and-pop business that helps the couple do the work they want to do while also helping them spend time with each other and their children. Chucks' early years were spent at companies like Def Jam, Naked, and McCann. Now he and Nandi help brands shake themselves up in a time when by-standing is not in fashion. We discuss: - Working in the music industry and at Def Jam - Shifting into advertising - Running a consultancy with his wife Nandi - Getting brands to act more urgently through times of strife You can find Chuck and Nandi's company Rupture Studio here: https://www.rupturestudio.co/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
11/19/202041 minutes, 44 seconds
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When The Strategist Decides To Make A Product - George Crichlow, Product Maker

What does the journey from doing strategy for other people's brands to making your own product look like? Brooklyn's George Crichlow made $250,000 selling bamboo hats in high school. This bought him a ticket to the elite Georgetown college and it made George the first person of his family to go to college - most of his family had not stayed in school beyond the fifth grade. After college, George ran an agency gamut that took him from telling the world about brands to help companies create brands to making his own product and telling the world about it. He was AKQA's tenth employee in New York and made pitstops at Wolf Ollins and Red Scout along the way.  Now, he does freelance strategy but puts most of his time into Kynsho, an outerwear brand that he created. And it's into this brand that he puts his love for problem solving, making, and entrepreneurialism. In this interview, we discuss: - Running a business in high school - The attributes of an entrepreneur - Making your own product   You can find Kynsho here http://www.kynsho.com  You can find George here http://www.georgecrichlow.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
11/13/202049 minutes, 45 seconds
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The Paths Taken By Beautiful Thinkers - Carolyn Hadlock, ECD

Do creative lives happen in straight lines? Carolyn Hadlock is Executive Creative Director at Indianapolis's Young & Laramore. She does creative work but, as part of doing that creative work, Carolyn also does ethnography. She likes to go deep into people's lives to try to understand what's going on inside their minds. It's an unusual combination–a creative director who does ethnography–and it's led her to set up her own publication Eunoia where she's recently started documenting other people whose minds are also unusual combinations. In this interview, we discuss: - The creative and agency scene in Indianapolis - Young & Laramore and the work they do - Carolyn's circuitous path into advertising (after seven years of undergraduate study), and - Carloyn's investigation of minds she finds beautiful through Eunoia, a blog started four years ago You can read her interviews with beautiful thinkers and listen to them chat at Eunoia: https://medium.com/eunoia-by-carolyn-hadlock  ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
11/10/202051 minutes, 16 seconds
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Strategy In A Large Digital Agency - Grant Owens, Strategy Boss

What do strategists do and where do they fit in a large digital agency? Based in New York, Grant Owens is Global Chief Strategy Officer of Critical Mass. He's had the role for over five years and that's after an eleven-year stint at Razorfish.  In this episode, we discuss: - Organizing strategy activities in a large agency - How to effectively use "open office hours" You can find Grant here: https://twitter.com/grantowens ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
11/2/202054 minutes, 19 seconds
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Moving Around The Agency World - Jess Mireau, Strategy Leader

What do different roles such as user experience designer, strategist, and managing director have in common - and what's the real work involved with doing these roles well? Jess Mireau is a strategy and agency leader. She started as an animator then she moved into user experience then strategy then strategy team leader then managing director. The last role she did in Hong Kong on behalf of her Brooklyn agency. In this interview, we discuss: - What these roles have in common - How to pay attention to what you're really interested in - The shift from user experience into strategy - Managing a new office in a foreign country - Mental health challenges  You can find Jess here https://www.linkedin.com/in/jessmireau/  ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/29/202043 minutes, 49 seconds
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Talking To People In Power - Vince Usher, Max Learmont

How do you get people with power to talk? Vince and Max host the podcast Son Of A Pitch from Sydney, Australia. Vince works as a strategist in advertising; Max used to. They've interviewed many agency leaders and we found ourselves discussing the power of naivety and dealing with power dynamics in interviews.  We also discuss: - Whether advertising is a compelling career - Making podcasts - Australian banter You can find the Son of a Pitch podcast here: https://podcasts.apple.com/us/podcast/son-of-a-pitch-podcast/id1483296304 Vince is here: https://www.vinceusher.com/ Max is here: https://www.maxlearmont.com/  ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/27/202053 minutes, 28 seconds
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Why The Advertising Industry Needs You - Vanessa Toro, Group Strategy Director

If you wanted to tell the truth to a group of students eyeing advertising careers, what would you tell them? Vanessa Toro is Group Strategy Director at Digitas North America. She's based in Atlanta. She loves both her chosen city and her agency And, often, she loves her industry but she knows it can do better, especially for the new batch of students trying to get into it. In this interview, we discuss: - How advertising students want to change the advertising industry - Bringing who are to your day job - Her love of Atlanta You can find Vanessa here: https://www.linkedin.com/in/vanessatoro/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/22/202046 minutes, 50 seconds
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Life After A Strategy Career - Part 1 - Ian Crocombe, Jackie Crynes, Carlos Hermida

Strategists can take many shapes but what do those shapes look like outside of a full-time agency? This episode is from a livestream in the Sweathead Facebook group. It features Ian Crocombe, Jackie Crynes, and Carlos Hermida.  We discuss: - Things that make people leave agency life - What people hope to find after agency life - How "qualified" is "qualified enough" - Perceptions hirers have of agency people Ian Crocombe is based in London. From strategist to VP Innovation to CSO to finding his own shop to teaching and then working at Facebook, Ian is now on his newest venture of helping in-house teams build the next generation of performance brands. Find him here: https://www.linkedin.com/in/iancrocombe/ Jackie Crynes is currently based in Arizona. She started out in strategy then moved client-side and is now back in a strategy role where she blends the worlds of digital, product and brand strategy to design meaningful experiences and drive business results. Find her here: https://www.linkedin.com/in/jackiecrynes/ Carlos Hermida is based in Colombia where he is now focused on advising entrepreneurs and startups. He has experience in marketing, strategy, branding and communications. Find him at his twitter account: http://www.twitter.com/walkthefox ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/20/202049 minutes, 11 seconds
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"I Don't Know Who I Am" - When An Advertising Career Loses Itself - Philip Slade

What happens when a creative career leads to a self-destructive life? Philip Slade went from Mac Operator at famed music magazine Smash Hits to art director at Saatchi & Saatchi then to creative director and planning director roles and, eventually, to managing partner of Crispin Porter + Bogusky London. But along the way he had to reckon with his relationship with drugs and alcohol and himself.  We discuss career mid-points, working in the London agency world in the 1980s, being adopted, and the difficult realities of decades spent making up stories. You can find Philip here: http://www.homeslade.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/15/202040 minutes, 36 seconds
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Going Freelance - Where Is That Exactly? Part 2 - Tasha Prados, Lexie Perez, Greg Donnelly

What's it like to freelance? This episode is from a livestream in the Sweathead Facebook group. It features Tasha Prados, Lexie Perez, and Greg Donnelly. We discuss: - The mindset shift from being an employee to a freelancer - Working with agencies - Working with entrepreneurs - How jobs appear Tasha Prados is a multicultural strategist who's worked out of Washington, D.C. but was in Hanoi, Vietnam, during our chat. She has ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits https://www.linkedin.com/in/tashaprados/ Lexie Perez is a brand strategist in San Francisco and her credentials span across B2B and consumer tech, CPG, retail, and entertainment, fin tech - at both global and regional levels http://www.lexieperez.com/ Greg Donnelly is a brand strategist in New York with experience in product marketing and creative strategy at global brands including Altria, Airbnb, and Google https://www.linkedin.com/in/greg-donnelly/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/13/202049 minutes, 31 seconds
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From Social Strategy To "Strategy" Strategy - Blake Desormeaux, Strategist

How do you graduate from "doing social" to doing strategy? Blake is a digital strategist from New York who entered advertising after a brief flirtation with neuroscience.   In this episode, we discuss the  evolution made by many people who start out as social media workers. They go from trading on their youth and knowing the platforms because they use them to making recommendations not just because they get the platform but because they get people and business.    You can find Blake here https://www.instagram.com/not.blake.lively/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/8/202039 minutes, 27 seconds
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Planner Of The Year - Andy Nairn, CSO

How does the Strategic Planner of the Year think? Andy Nairn co-founded Lucky Generals in London seven years ago. The agency has grown to ninety people in London and now has twenty people in New York. Their work is consistently exceptional. Andy's contribution to it was acknowledged by Campaign when it named him Strategic Planner of the Year 2020. We discuss growing an agency from scratch, establishing a culture of effectiveness, seeking clients who are in search of dramatic change, and some of Andy's favorite work. You can find Andy here: http://www.twitter.com/andynairn ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/6/202044 minutes, 59 seconds
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Taking Stances - Jenny Chang, Strategist

What does it feel like to take a stance about a difficult topic and to let it rip in public? Jenny Chang is a comet roaring through space–a comet that likes the wind in its face. That's how her prolific publishing feels. Only four years out of college, Jenny has dropped stances on the Cardi B and Mega Thee Stallion song "WAP", TikTok, and the stolen history of New York. She writes with a fire that might make you wonder, "Is advertising big enough for her?"   You can find Jenny and her writing here: http://www.jayemsey.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
10/2/202049 minutes, 34 seconds
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Am I Making Sense Yet? - Richard Huntington, Chairman and CSO

What if account planners get paid for their confusion and clarity is fleeting but just a bonus?   Richard Huntington is Chief Strategy Officer and Chairman of Saatchi & Saatchi London. He's also a writer of many classic account planning articles that you can find on his blog Adliterate http://www.adliterate.com/  In this episode, we discuss the confusion and vagueness of the strategy career, the act of clarity, performing in front of people, being weird, and the intermittent value account planners provide.   You can find Richard on Twitter here: https://twitter.com/adliterate ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
9/29/202056 minutes, 30 seconds
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Going Freelance - Where Is That Exactly? Part 1 - Colleen Berg, Lani Dourado, Willem van der Horst

How do you know you're ready to freelance and how do you make it work?  In this episode, we speak with Colleen Berg, Lani Dourado, and Willem van der Horst about what it means to freelance, the ups and downs, getting clients, and pricing.   Colleen Berg is based in Toronto and the Director of Strategic Insights in the Palmerston Group. She specializes as a human insight consultant and has over a decade of experience in the field. https://www.linkedin.com/in/colleenberg/  Lani Dourado is a freelance brand strategist. She has worked with Virtue Worldwide, Supermachine and Alaffia. https://www.linkedin.com/in/ilanadourado/  Willem van der Horst is a brand strategy consultant based in Paris. He's worked with clients such as SC Johnson, P&G, and Toyota. http://www.icecreamforeveryone.net Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
9/26/202055 minutes, 23 seconds
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Discovering Yourself - If A Self Is A Thing

It’s been a minute but here’s a ramble from an Upper West Side bedroom about discovering yourself. PS My book just came out - http://www.sweathead.com
9/24/20201 hour, 16 minutes, 44 seconds
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Opting Out To Opt Back In - Jennifer Ekeleme, Strategist

What if you know you have something to offer to the advertising industry but the advertising industry isn't set up for you?  Jennifer Ekeleme runs JennZen Co-Creation Studio. She is a brand and creative consultant as well as a diversity, equity, and inclusion facilitator.  In this episode, we discuss burn out in an early New York advertising career, depression, being a highly sensitive person, and jumping out of the industry so you can work out how to jump back in. You can find Jenn here https://www.instagram.com/_jennzen_/ ** Caveat: In this episode, we discuss depression. We try to make the point that everybody's experience with depression is personal and it is a complex condition with many strands. Please consult a professional if you're experiencing mental health challenges.    ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
9/23/202050 minutes, 32 seconds
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How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss (Republish)

Megan and I had this chat in the middle of 2019. I'm republishing it along with other episodes that tackle difficult topics because 2020 seems to have woken up a lot of us. But there's still work to do.    Megan Averell runs The Insight Inn, a research and strategy consultancy. You can find her here https://theinsightinn.com "Strategy Is Your Words" and 100 strategy classes are now live at http://www.sweathead.com
8/21/20201 hour, 11 minutes, 50 seconds
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Getting Interviewed When You’re A Background Player - Zac Martin, Strategist

Zac Martin is a senior planner at Ogilvy in Melbourne. We discuss getting. interviewed and being in the spotlight when you’re not used to it and how Australian culture is suspicious of it.  You can find Zac here: http://www.twitter.com/zacmartin  "Strategy Is Your Words" and 100 strategy classes are now live at http://www.sweathead.com
8/20/20201 hour, 2 minutes, 12 seconds
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Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist (Republished)

Over the summer, I'm going to republish a few episodes from over a year ago. This one features Zoe Scaman. It's direct, honest, and vulnerable, and delves into the challenges many creative minds face as they try to fit into themselves and then the advertising industry. You can find Zoe here: https://twitter.com/zoescaman Sweathead strategy classes are now in session: http://courses.sweathead.co
8/6/202045 minutes, 56 seconds
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The Soft Skills Of Brand Strategy - Stef Hamerlinck

Stef Hamerlinck runs the podcast Let's Talk Branding in which Stef publicly documents his own journey to learning about brand strategy in a deeper way while coming from a design background. In this chat, we discuss Belgium and the soft skills that help brand strategy happen.  You can find Stef here http://stefhamerlinck.be/ and Let's Talk Branding here: https://www.letstalkbranding.be/ Sweathead strategy class is in session: http://courses.sweathead.co
7/27/202045 minutes, 33 seconds
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What's Happening To My Career? - Colin Lewis, CMO

Recently in Marketing Week, Colin Lewis wrote, "Careers won’t pick up where they left off." Colin believes the recruitment process is broken, age discrimination will continue to rise, employers talk soft skills but buy hard skills, and job stability is a myth. Colin is CMO of OpenJaw in Dublin and organizer of Ireland's largest marketing event DMX. You can find Colin here: https://twitter.com/colinalewis You can read a new piece "Seven tried and tested strategies for getting back into work" by Colin here: https://www.marketingweek.com/seven-tried-tested-strategies-getting-back-work/ * This episode was recorded as a livestream in Sweathead on Facebook on May 8, 2020.  Sweathead strategy class is in session: http://courses.sweathead.co
7/22/202055 minutes, 11 seconds
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Strategizing While Black - Melle Hock, Strategy Boss (Republished)

Melle and I recorded this interview almost a year ago to the day. Having briefly worked with Melle, I can say that she is a powerful force, deeply compassionate, and excellent at what she does.  We hadn't had many direct conversations about what it was like to be a Black strategist in America while we were working together. I'm republishing this because I'm hoping it can give more of you insight into what it's been like for the few who've been able to get the title and then stuck around despite not seeing many people ahead of them like them and despite the treatment. You can find Melle here: http://linkedin.com/in/mellehock You can find Art Noir here: https://www.artnoir.co/
7/2/202037 minutes, 54 seconds
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How Do You Do Good Creative Work In America? - Jon Haber, Co-founder

Jon Haber is Co-founder of Giant Spoon, a well respected, fully integrated agency based in Los Angeles. We discuss how Giant Spoon goes about its award-winning work and how to stay active during quarantine. This interview was recorded in April 2020. You can find Jon here https://twitter.com/jonhaber Sweathead strategy class is in session: http://courses.sweathead.co
6/30/202051 minutes, 25 seconds
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Find Your Place In Advertising - Lizi Hamer, Creative Leader

Lizi Hamer is Regional Creative Director at Octagon in Singapore, where she also runs SheSays. She's appeared on the television show Gruen Transfer, she's been listed in the Top 20 Women in Asia to watch, and she's met Jurgen Klopp, the coach of Liverpool Football Club.  Lizi and I worked together at McCann in Sydney ten years ago. And, since that time, a lot has changed in the advertising industry but ... not enough. So, in this episode, we discuss what it's like to try to find a place in advertising while trying to open doors for others.  You can find Lizi here https://www.instagram.com/lizihamer/ Sweathead strategy class is in session: http://courses.sweathead.co
6/26/202046 minutes, 46 seconds
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How Strategists’ Attitudes Mature Over Time - Will Humphrey, Strategy Director

Will Humphrey is Strategy Director at Wunderman Thompson in London. He grew up in an advertising family and he’s worked in a variety of agencies with various focuses - from advertising to PR. In this episode, we discuss how many strategists mature over time. You can find Will here https://twitter.com/Will_Humphrey Strategy class is in session: http://courses.sweathead.co
6/23/202040 minutes, 51 seconds
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Helping Clients Through Crisis - Rachel Mercer, Strategy Head

Rachel Mercer is Head of Strategy at R/GA New York. About one month into New York getting closed down (April 2020), we spoke about what it was like to try to help an agency and its clients deal with COVID-19. And all this after Rachel and her husband had to get off one plane and return to America on another plane before all the borders closed. You can find Rachel here https://twitter.com/rachelmercer when she's not playing Words With Friends with me or letting me make fun of her workaholism. * This interview was live-streamed to the Sweathead Facebook Group on April 25, 2020 - about 6 weeks into New York being locked down. Sweathead strategy class is in session: http://courses.sweathead.co
6/19/202057 minutes, 2 seconds
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Moving Into A Strategy Role From Inside An Agency - Sheldon Tarpey, Strategist

Sheldon Tarpey is a strategist at McCann in Birmingham in England. In this episode, we discuss how Sheldon made his way into a strategy role from inside McCann. And we discuss the importance of problems as well as the scene in Birmingham. You can find Sheldon here https://twitter.com/SheldonLT Strategy class is in session: http://courses.sweathead.co
6/17/202045 minutes, 51 seconds
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The Urge To Make - Ani Acopian, Conceptual Artist

Ani Acopian makes. She makes ideas that use all their might to capture the attention of the Internet. From Amazon Dating (a website where you can shop for a date), Scrubhub (Pornhub but for cleaning your hands), an 18-hole mini golf course that can fit in a tiny backyard, and some sweet video direction for companies like AWAL. In my plea to strategists to make - and not just think, I wanted to talk with Ani about what gets her mind going. We recorded this as a livestream on 13 May, 2020. There was a little lag which is why, every now and then, we speak over each other. But it’s still worth a listen. You can find Ani here https://twitter.com/aniacopian Sweathead strategy class is in session: http://courses.sweathead.co
6/15/202040 minutes, 56 seconds
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What A Really Creative Culture Sounds Like - Ben Liebmann, Noma COO

Noma is one of the world's most famous restaurants. Based in Copenhagen and founded by René Redzepi, creativity is at the heart of Noma's ethos - in words and in action.  Ben Liebmann is the Chief Operating Office of Noma. In this discussion, Ben breaks down the beliefs that form the culture of Noma. It's an incredibly uplifting conversation, and a conversation that many agencies in the world would do well to study and emulate. This interview was record on 20 May, 2020, the day before Noma re-opened after Copenhagen closed due to COVID-19. You can find Ben here: https://twitter.com/benliebmann Sweathead strategy class is in session: http://courses.sweathead.co
6/11/202053 minutes, 24 seconds
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Antiracism Is The Start - Walk And Talk, Central Park

A brief word about race and the recent energy of the Sweathead Facebook group. Thank you to everyone who’s been teaching the community and me about the history and the present. This week, we’ll launch a small research project to identify ways in which Sweathead can take and show more initiative in addressing inequities and abuses of people in the advertising industry and, especially of the black, indigenous, and people-of-color populations in and around the American advertising industry.
6/9/202032 minutes, 14 seconds
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Young, Broke, And Hungry - The Advertising Industry And Its Juniors - Mickey Jones, Copywriter

Mickey Jones is a graduate from the University of Lincoln. Like many of her peers, she's trying to get into the advertising industry. In England, this can mean trying to get a job in London. But, before you can move to London, you need to be able to afford to visit it and stay in it to meet possible hirers. You also need to get on their radars. London is no mean feat if you didn't go to the right schools or grow up with the right connections.  In this episode, we discuss the challenges facing juniors outside of power. Mickey wrote about this in an article "Young, Broke & Hungry: How Can Advertising Improve the Way It Recruits Juniors after Covid-19?". Listen to our chat then read Mickey's article and share her writing. P.S. There is some construction noise in the background in parts of this interview. You can read Mickey's article here: https://www.lbbonline.com/news/young-broke-hungry-how-can-advertising-improve-the-way-it-recruits-juniors-after-covid-19 You can find Mickey here https://www.linkedin.com/in/mickey-jones-22041998 Sweathead strategy class is in session: http://courses.sweathead.co
5/29/202044 minutes, 34 seconds
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Practicing Insights With Movies - Charlie Quirk, Strategist

Charlie Quirk is a strategist at Google in San Francisco. Recently, he published a deck that looked at 50 movies as a way to practice insights.  You can find the deck here: http://charlie-quirk.com/hollywood/ Charlie is here: https://twitter.com/charliequirk Sweathead strategy class is in session http://courses.sweathead.co
5/27/202050 minutes, 31 seconds
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“Right” Isn’t Useful - Walk And Talk, Central Park

Summer Camp! http://courses.sweathead.co
5/25/202043 minutes
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Planning In Paris - Sebastien Genty, Strategy Boss

Sabastien Genty is Head of Strategic Planning at DDB in Paris. Recently, he cofounded CPS, an organization to support planning and planners (but not just planners) in Paris. In this chat, we discuss what planning is like in Paris and the work of CPS. You can find Sabastien here http://linkedin.com/in/sebastien-genty-9b4563b - the CPS is here: https://www.collectifplanningstrategique.org Sweathead strategy class is in session: http://courses.sweathead.co
5/23/202032 minutes, 47 seconds
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5 Tech Trends That Interest Gracie Page, Emerging Tech Director

Gracie Page is Director of Emerging Technology at VMLY&R in London. In this episode, we discuss five technology trends that Gracie is currently studying - augmented reality, just walkout technology, voice, visual search, and gaming. Oh, and Gracie's mean knitting tech stack. You can find Gracie here: https://twitter.com/gracietech Sweathead class is in session http://courses.sweathead.co
5/20/202043 minutes, 15 seconds
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Employee Engagement And Employer Brand Strategy - Rhiannon Stroud, Strategy Boss

Rhiannon Stroud is Head of Strategy at McCann Synergy in Bristol. She works with companies on how they interact with their employees. It's an interesting field to work in, a field we don't hear much about because... no Superbowl ads. It can be a very meaningful field, too. We discuss all these things. You can find Rhiannon here https://www.linkedin.com/in/rhiannon-stroud-50787a75 Sweathead strategy class is in session: http://courses.sweathead.co
5/18/202055 minutes, 52 seconds
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All Of Your Experience Is Valuable - Simeon Coker, Creative Consultant

Simeon Coker is a Creative Director. He also makes a podcast called Mixed Company. A big part of Simeon's work is helping brands and agencies make creative work that is inclusive and that doesn't offend people with stereotypes. We discuss the business benefits and politics of inclusive work. You can find Simeon here https://www.indigoxpyrite.com/  Sweathead strategy classes are in session: http://courses.sweathead.co
5/14/202047 minutes, 36 seconds
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A Little Shit On The Internet - @Femalcopywriter

@Femalcopywriter is an anonymous Internet presence. It’s funny. The person who writes it is funny. And, in this episode, we talk about what’s funny about advertising. But we also discuss some serious issues including sexual assault. @Femalcopywriter’s voice has been altered. Female Copywriter is here http://www.twitter.com/Femalcopywriter Strategy class is in session http://courses.sweathead.co
5/12/202052 minutes, 16 seconds
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Healthcare Planning Through COVID-19 - Eric L Hu, Strategist

Eric L Hu is VP Strategy and Customer Experience at H4B Chelsea, a healthcare agency that's part of Havas. In this episode, we discuss what strategy work is in healthcare and what clients are asking of their agencies right now. You can find Eric here https://www.linkedin.com/in/ericlhu/ and here: https://www.instagram.com/ericlhu Sweathead strategy school is in session: http://courses.sweathead.co
5/11/20201 hour, 33 seconds
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Applying Football Strategy Concepts To Non-Football Strategy - Alex Stewart, Strategist

Alex Stewart is a Senior Content Strategist at The Athletic, which recently acquired Tifo Football. Tifo Football is a football/soccer channel for nerds. It painstakingly breaks down football tactics, history, and business. In this chat, we go through some of the better known ways to approach strategy on a football field and try to make sense of them off the field.   You can find Alex here: https://twitter.com/AFHStewart You can find Tifo Football here: https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ Sweathead strategy class is in session: http://courses.sweathead.co
5/8/202043 minutes, 6 seconds
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Real Agency Salaries - Cole Habersham

Cole Habersham is an account manager at Droga5 in New York. In late 2019, he published a spreadsheet asking for people to anonymously share their salaries so that he could help friends work out their worth. Not their worth as humans but as salaries. You know what I mean.  This is the story of how it all happened. You can find Real Agency Salaries http://www.realagencysalaries.com/ You can find Cole here: https://www.linkedin.com/in/colehabersham/ Strategy class is in session: http://courses.sweathead.co
5/7/202034 minutes, 4 seconds
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The Full-time Freelance Creative Life - Rebecca Rowntree, Creative Director

Rebecca Rowntree hosts the podcast This Way Up and is a freelance Creative Director. She's judged D&AD and Cannes. She's worked at BBDO, R/GA, and The Elephant Room. And, at the time we spoke back in March, Rebecca was contemplating her freelance life. So that's what we discussed. You can find Rebecca https://www.rebeccarowntree.com/ And here https://twitter.com/rebeccarowntree * This episode was recorded on March 12, 2020, the day NYC started locking down but still early days for COVID-19 here. And, yes, my voice sounds like that because maybe I had it. Sweathead strategy classes are now in session: https://courses.sweathead.co/
5/5/202043 minutes, 15 seconds
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When Creatives And Strategists Can Work Together - Greg Hahn, CCO

Greg Hahn is one of the world's most prolific and best known creative leaders. Chances are that if you've lived in America–yet alone worked in the advertising industry here–you've seen his work. Or his team's work. Greg started at Fallon in Minneapolis then moved to BBDO in New York where he rose to Chief Creative Officer. He spent fourteen years at BBDO. But he's not there now. In this interview, we discuss how Greg is thinking through his future, how strategists and creatives can work better together, work and identity, as well as simpler stuff like, "What makes a portfolio good?". You can find Greg here https://www.linkedin.com/in/greghahn777/ The LinkedIn post we reference is here: https://www.linkedin.com/posts/greghahn777_last-week-i-got-to-attend-my-own-wake-it-activity-6658133906765697024-JDDg Sweathead strategy school is in session: http://courses.sweathead.co
5/1/20201 hour, 1 minute, 2 seconds
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How Much Can You Learn In 100 Days Of Strategy Training? - Strategy Summer Camp Starts May 4

Join hundreds of strategists from around the world as a Founding Member of Sweathead. You'll get access to the Sweathead Strategy Summer Camp. It will be weird.  http://courses.sweathead.co/
4/29/202012 minutes, 10 seconds
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How To Help Marketers Battle Fear During COVID-19 - Nathan Young, Strategist

Nathan Young is Group Strategy Director at Periscope in Minneapolis. Like the rest of us, he used to make a rap blog and, like the rest of us who've made rap blogs, at some point Nathann realized he had bills to pay. So again, like the rest of us who've faced these turbulent rap blog decisions, he moved into advertising. In this chat, we discuss research that he and his team at Periscope have just published. It focuses on COVID-19 and how America is feeling about it and responding to it. It also covers Periscope's POV on how to help marketers right now. Yes, we discuss rap and #BlackAF. You can find the Periscope team's research here https://www.periscope.com/covid/ You can find Nathan here https://twitter.com/notnathan You can join the Sweathead strategy school here: http://courses.sweathead.co
4/28/202053 minutes, 26 seconds
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Collecting The World's COVID-19 Reports In One Place - Ci En Lee, Strategist

Ci En Lee is a media strategist at PHD Media in Singapore. With the help of friends, Lee has been gathering reports about COVID-19 and storing them in a Google Drive for others to access. He first started coming across reports in group chat with friends in China. We discuss how these reports have worked their way around China and then what's stuck with him having read many of them.  You can find Ci En Lee here: https://www.linkedin.com/in/lee-ci-en/ You can find his round-up of COVID-19 reports here: https://bit.ly/covid19reports Sweathead strategy classes are in session: http://courses.sweathead.co
4/25/202034 minutes, 15 seconds
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Solutions Or Self-Righteousness? - Tom Goodwin, Writer

Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020.  We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway.  You can find Tom here: https://twitter.com/tomfgoodwin  Sweathead strategy classes are in session: http://courses.sweathead.co
4/24/20201 hour, 24 seconds
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What If You Could Make An Agency From Scratch? - Lucy Jameson, Uncommon

Lucy Jameson has had massive roles - CEO, CSO, and ESD. And she's had these roles at massive London agencies - Grey and DDB. But, despite these massive roles in these massive places, in 2017 she founded Uncommon with Nils Leonard and Natalie Graeme. In this interview, we discuss the different ways creative agencies can make money and what really matters once you're out of the holding company beast if you want to create an agency that is both profitable and constantly doing good work.   You can find Lucy here: https://twitter.com/lucyjameson You can find Uncommon here: http://www.uncommon.london/ For COVID-19 context, this interview was recorded on March 13, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co
4/23/202043 minutes, 59 seconds
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You. Are. Allowed. Your. Emotions.

In this episode, I run through what strategists are sharing about their lives and emotions in the Sweathead Facebook group.  Sweathead strategy classes are in session: http://courses.sweathead.co
4/21/202041 minutes, 45 seconds
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The Bedhead Edition - Quarantine Dreams

@ me -> http://www.instagram.com/markpollard Sweathead strategy classes are in session: http://courses.sweathead.co
4/17/202012 minutes, 44 seconds
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Marketers Are The Frontline Of Creativity In Business - Josh Dean, CMO

This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them.  He's been the CMO at S'well (post-plastic bottles and containers), he's CMO'd Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani.   I've sat in meeting rooms with him wondering, "What's he doing here?" I've wondered that because the wrestle with Josh is usually over ideas - to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.  You can find Josh here https://www.linkedin.com/in/mrjoshuadean/  Sweathead strategy classes are in session: http://courses.sweathead.co
4/16/202040 minutes, 14 seconds
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Covering Advertising - Tim Burrowes, Media Mogul

Tim Burrowes is an editor, a journalist, and an entrepreneur. Having helped to launch Campaign in the Middle East and edited B&T in Sydney, Tim co-founded Mumbrella in 2008. Chances are that if you work in marketing, media, or advertising in Australia, you know Tim.  In this chat, we discuss what it's like to be a journalist covering the advertising industry, how trade publications choose their stories, as well as why and how Tim started Mumbrella. You can find Mumbrella here https://mumbrella.com.au/ *For COVID-19 context, this episode was recorded on March 8, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co
4/15/202045 minutes, 11 seconds
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Tell Me The Truth - Derek Walker, Agency Boss

Derek Walker runs Brown & Browner Advertising. He enjoys cooking, writing, and taking public pot-shots at the things in the advertising industry that don't make sense. We've spoken on Sweathead before but I wanted to speak to Derek about what's happening right now.  *For COVID-19 context, we live-streamed this to the Sweathead Facebook Group on March 31, 2020 You can find Derek here: https://twitter.com/dereklwalker Sweathead strategy classes are in session: http://courses.sweathead.co
4/14/202050 minutes, 50 seconds
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Winning Too Many Strategy Awards - Christina Aventi, Strategy Boss

Christina Aventi is Executive Planning Director at BMF Australia. She's probably won more strategy awards than you've had strategy dreams. We discuss her approach to strategy.  You can find Christina here: https://www.linkedin.com/in/christina-aventi-5442b414  Sweathead strategy classes are in session: http://courses.sweathead.co
4/11/202045 minutes, 59 seconds
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Strategists Who Bring Together Strategists (Plus Ideas From A COVID-19 Workshop) - Tina Yip, Darien LaBeach, strtgst

Tina Yip and Darien LaBeach (with many friends) run strtgst, a community that brings together strategy folk to learn together. By day, Tina is Director of Marketing & Culture at Berlin Cameron in Manhattan, and Darien is Director, Diversity, Equity, and Inclusion Strategy at Huge in Brooklyn.  This is an edited chat from a livestream to the Sweathead Facebook group (streamed Wednesday, 25 March 2020). We discuss what they've been up to with srtgst, what they're hearing from their own communities, and we run through a COVID-19 workshop they ran.     strtgst: http://strtgst.co/  Tina http://www.tinayip.com/   Darien https://www.darienlabeach.com/    Sweathead strategy classes are in session: http://courses.sweathead.co
4/9/202049 minutes, 12 seconds
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Minneapolis And Teaching Advertising There - Mark Jenson, Lecturer & Consultant

Mark Jenson has worked in advertising for over three decades. Currently, he is a brand consultant and also a lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication. In this episode, we discuss Minneapolis - the culture, the advertising scene - as well as how Mark approaches the teaching of advertising. You can find Mark here https://twitter.com/mjenson * This was recorded P.C. (Pre-COVID-19) Sweathead strategy classes are in session: http://courses.sweathead.co
4/7/202040 minutes, 28 seconds
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Industry Secrets - Mara Lecocq, Fishbowl

Mara Lecocq is Brand and Community Director at Fishbowl, a semi-anonymous platform for people in industries such as ours to ask each other difficult questions. In this episode, we discuss what people in advertising talk about in public when people can't identify who's doing the talking. We live-streamed this to Sweathead on Facebook, hence the references to “watching” and “seeing”.  You can find Mara here https://www.instagram.com/mara.lecocq/  Sweathead strategy classes are in session: http://courses.sweathead.co
4/4/202039 minutes, 43 seconds
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Portfolio Review - Payal Pereira, Strategy Student at VCU

Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public. You can find Payal here: https://www.instagram.com/payalpereira/ Her Swatch case study is here: http://www.payalruthpereira.com/swatch Aisha Hakim's spreadsheet is here: https://bit.ly/reviewmyportfolio Sweathead strategy classes are in session: http://courses.sweathead.co
4/3/202039 minutes, 14 seconds
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Thinking In Systems - Noah Brier, Founder

Noah Brier is Co-Founder of Variance, a relatively new company looking to help people work better together. His last venture was Percolate, a content marketing platform many of you will be familiar with. But these companies came after years in agencies such as Naked and Barbarian Group. In this episode, we discuss the shift from "coming up with things" to "coming up with systems for other people's things".  You can find Noah here: https://twitter.com/heyitsnoah You can find Variance here: https://www.variance.com/ Sweathead strategy classes are in session: http://courses.sweathead.co
4/2/202046 minutes, 44 seconds
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Philosophy for WTF? - Rob Estreitinho, Salmon Theory

Rob Estreitinho is a strategist at VCCP in London and he helps make strategy get-together machine Group Think happen. He also publishes Salmon Theory in which he discusses ways of seeing the world, often with a nod to working in advertising. We live-streamed this chat last week right into Sweathead on Facebook. Now it's here ... for your ears. You can find Rob here https://twitter.com/robistyping Salmon Theory is here https://robistyping.substack.com/ Sweathead strategy classes are in session: http://courses.sweathead.co
3/30/202046 minutes, 57 seconds
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How Money Works In Agencies - Darren Woolley, Trinity P3

Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work. You can find Darren's company and articles here: https://www.trinityp3.com/ And his LinkedIn here: https://www.linkedin.com/in/darrenwoolley  Sweathead strategy classes are in session: http://courses.sweathead.co
3/26/202043 minutes, 10 seconds
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Hey, Advertising Industry, Open Up! - Mary Buzbee, Creative

Mary Buzbee is a creative at Lewis Communications in Birmingham, Alabama. Recently, she published an article about classism in advertising and how it prevents people who could work in advertising and who want to from doing so. And this is what we discuss. You can read Mary's article here: https://medium.com/@fellowcommunity/as-advertising-becomes-pay-to-play-creative-potential-is-wasted-267363870380 You can find her here: https://twitter.com/mary_buzbee (One correction, I mention Recurse Nation and how it's now called Hacker School - I meant it the other way around) For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/25/202050 minutes, 56 seconds
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Understanding the World Around You - Leo Nguyen, Strategist

Leo Nguyen is a strategist at Stink Studios in Brooklyn. He grew up in Portland, he graduated from the University of Oregon in 2015, he interned in Singapore, and he's wrestled with what it means to be American in a family that's from somewhere else. Initially, we intended to talk about the BBH Griffin Farley program but Leo talked about so much more and mesmerized me with how articulate he is. So, we talked about a lot more. You can find Leo here https://www.linkedin.com/in/ljnguyen5 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/24/202048 minutes, 40 seconds
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Your Work Life, Strategy Exercises, And Questions - Sit And Talk, New York

In this episode, I share some thoughts about the past couple of weeks, some real talk from a recent Instagram story about your work life and WHAT ARE YOU DOING, as well as run you through 10 strategy exercises and answer a bunch of questions. Thanks for hanging out with me. You can find 10+ hours of training videos here for the next week or two: http://www.sweathead.co
3/21/20201 hour, 22 minutes, 26 seconds
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Trying To Feel Better About Yourself, Your Life, And Your Work - Amy Charlotte Kean, Director of Innovation

Amy Charlotte Kean is Director of Innovation at &us in the UK. She's led teams in the UK and throughout Asia. But we don't talk too much about this. Instead, we discuss Amy's book "The Little Girl Who Gave Zero F**ks", her article on mental health "Don't Tell Me To Talk, Teach Me To Listen", and DICE - her attempt to improve the diversity of industry panels. You can find Amy here: https://twitter.com/keano81 P.S. This was recorded before COVID-19 arrived in a big way in the UK so our discussion about going out after the interview was not about going out in spite of COVID-19. For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/18/202049 minutes, 46 seconds
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Insights In Everyday Life - Gregory Duquesne, Strategy Head

Gregory Duquesne leads planning at M&CSAATCHI.GAD in Paris having been Managing Partner of Naked. He published a book called "Oeil Neuf" a few years ago in which he demonstrates how a planner's fresh eyes can apply critical thinking to questions such as "Why don't we pay attention to fire extinguishers even though they are red and very visible?", "Why do some people have more luck than others?", and "Why do students do better when they like their professors?"  You can find Greg here https://www.linkedin.com/in/gr%C3%A9gory-duquesne-a328a71/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/18/202037 minutes, 54 seconds
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Fix Your Script - Finding Your Way Into Advertising Using Your Stories - Jani Westcott, Brand Strategist

Jani Westcott is a planner who plans to help more people get into planning by giving them new ways to see themselves and to speak about themselves. Essentially, she plans planners. Truth be told, she does this mentoring work with people who aren't just looking to get into planning but into the advertising industry as a whole and she focuses her work on helping women and people of color. In this conversation, we hear how Jani works with people to help them understand the power of their experiences while also helping them navigate an industry that has overlooked them for too long. You can find Jani here: https://www.linkedin.com/in/janwestcottplanner For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/16/202036 minutes, 12 seconds
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8 Strategy Minds Discuss COVID-19 - Sweathead Check-In

Natalie Burns - Brighton, UK Annalie Killian - New York, USA Sheldon Lawrence Tarpey - Birmingham, UK Jesse Alleva - Alaska, USA Siddharth Seth - Chicago, USA Alexandra Suarez - Puerto Rico Dillon Key - Arkansas, USA Join 9,000+ strategists: http://www.sweathead.co
3/14/20201 hour, 15 minutes, 45 seconds
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Marketing In Turbulent Times - Bruce Clark, Northeastern University

Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/13/20201 hour, 3 minutes, 28 seconds
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Finding Your Strategy People - James Lees, Group Think

James Lees is a strategist and a co-founder of Group Think in London. With over 1,000 members, Group Think brings together strategy-inclined folk several times each month to learn and to hang out. They even trialled a space for strategists to work together inside a co-working location. In this chat, we discuss how Group Think approaches its events and the topics that are on people's minds right now. You can find James here https://twitter.com/jameslees101 and Group Think here https://www.group-think.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/12/202044 minutes, 55 seconds
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Introducing Strategists Into A Growing Company - David Navarro, ECD

David Navarro is Executive Creative Director at Ueno in New York. He's spent swathes of his career working websites and digital products, and he's done this in Spain, the Netherlands, and the USA. And while we could have spoken about all the incredible work he's done, we decided to discuss how companies new to strategists can help strategists succeed. (PS I said GFC = Global Financial Crash but it’s Global Financial Crisis) You can find David here http://navarro.co/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/10/202038 minutes, 6 seconds
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Becoming Who You Are (Despite And Because Of The Industry) - Genie Gurnani, Creative Head

Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we discuss Genie's push from a small town to elite schools, from planning to creative, from the US to Asia, and from behind the camera to in front of it.  This episode is for everyone who's been told to bring themselves to work but doesn't know what this means, and for anyone who feels they have to leave a huge chunk of themselves at home every day.   You can find Genie here https://www.instagram.com/wishforgenie/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/9/202046 minutes, 4 seconds
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That Strategy Career Trajectory - How Did You Do That? - Cristina Pansolini, Strategy Lead

In my first summer in New York, Cristina Pansolini interned with me and a small new-age strategy clique at Saatchi & Saatchi. She was astute, competitive, and very capable. These traits have taken her into fulltime roles at Saatchi & Saatchi, Wieden + Kennedy, and McCann. She's had quite the career trajectory. Now, she leads strategy at Sylvain Labs and applies her strategy skills to different kinds of clients problems.  You can find Cristina here https://www.instagram.com/cristina_simone For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/6/202040 minutes, 55 seconds
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Is Creativity In Media Agencies Even A Thing? - Tristan Burrell, CSO

Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
3/4/202051 minutes, 7 seconds
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Developing A Portfolio Career - Marcus Collins, Marketing Lecturer

Marcus Collins is a marketing lecturer at the University of Michigan's The Ross School of Business. He used to write love songs for a living. He's worked at Translation and Doner, he's run digital strategy for record labels (including for Beyoncé) and he's taught at NYU, General Assembly, and Miami Ad School. In this episode, we discuss the idea of a portfolio career and having multiple dreams of income. You can find Marcus here: https://twitter.com/marctothec For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
3/3/202038 minutes, 45 seconds
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Strategy Fundamentals Plus Biggie Or Tupac? - Walk And Talk, Central Park

I took about 20 of your questions for a walk after pilates. Now my mind feels like my body. Thank you. http://www.strategymegaclass.com http://www.instagram.com/markpollard
2/29/20201 hour, 11 minutes, 3 seconds
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Strategy At Pace: 10 Ideas To Help You Work Faster - Nick Ellis, Paul Bailey

Nick Ellis is cofounder of Bristol agency Halo. Paul Bailey is Halo's strategy director. In this episode, we discuss what it takes to do strategy at pace because, well, that's how most strategy needs to happen these days. And we arrive at a list of 10 - let's call it 11 - ideas that will help you in your day job. You can find Nick here https://twitter.com/Nickhalo01 Paul here https://twitter.com/paulmarkbailey Halo here https://wearehalo.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
2/27/202043 minutes, 4 seconds
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Griffin Farley's Beautiful Minds Program At BBH in NYC - Haley Gordon, Strategist

Haley Gordon is a strategist at BBH in Los Angeles. Part of her attempts to work her way into a strategy role involved attending the BBH Beautiful Minds program, named in honor of a man a lot of us knew for his writing and generous teaching spirit, Griffin Farley. In this chat, we discuss Haley's attempts to get into strategy and her experience in this weekend-long, competitive bootcamp. You can find Haley here http://www.haleykgordon.com/ And Griffin Farley's Beautiful Minds program here: http://griffinfarleysbeautifulminds.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
2/26/202029 minutes, 23 seconds
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Loud Mind, Quiet Voice - Sai He, Copywriter & Dong Draper

Sai He is a copywriter and runs the hilarious social media presence Dong Draper. He thinks he’s one of the most introverted people in the industry. I have a hunch a few listeners might contest this claim. Either way, Sai is prolific and still finding his feet in the industry. My question to him: What are you going to do after this industry? You can find Sai here https://twitter.com/adversaising Dong Draper on Twitter here https://twitter.com/dongtent Dong Draper on Instagram here https://www.instagram.com/dong.draper/ You can find Mark here http://www.instagram.com/markpollard And details for The Strategy Megaclass here http://www.strategymegaclass.com
2/25/202041 minutes, 38 seconds
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Communications Planning Basics - Julian Cole, Strategy Consultant

Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks. Details and tickets are here http://www.strategymegaclass.com We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy. Hannah Molly Baker's ClassPass case study https://www.hannahmollybaker.com/classpass-positioning-campaign Harriet - Selling fountain pens to office workers https://twitter.com/minimalstrat/status/1226120048902918144?s=20 Dram - Selling wall paint to new house owners https://twitter.com/DraaijerB/status/1225792494018887681?s=20 Sanika - Selling speed dating to introverts https://twitter.com/tillwaytweets/status/1223692880826568704?s=20 The Strategy Megaclass -> http://www.strategymegaclass.com Julian https://www.planningdirty.com/ Mark https://www.instagram.com/markpollard/
2/24/202050 minutes, 5 seconds
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Writing Copy, Writing A Book - Clare Barry, Writer

Clare Barry is a copywriter from Liverpool, England. She struck Internet gold with an article titled "Everyone’s a copywriter. Right?" in which she captured the frustrations of many of her peers. Now, she's back in the mines again. This time she's writing a book in public and on the road. It's called "Drink. Smoke. Swear." It's going to be like "Eat Pray Love" but Clare. You can find Clare here https://twitter.com/ClareBarry and here https://copyclare.com/ You can find her article "Everyone’s a copywriter. Right?" here: https://medium.com/@ClareBarry/everyones-a-copywriter-right-4dbbac741a4d You can find Mark here: http://www.instagram.com/markpollard And new dates for The Strategy Megaclass here: http://www.strategymegaclass.com
2/21/202043 minutes, 13 seconds
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Creating A Thriving Creative Department - Justine Armour, CCO

Justine Armour started as the Chief Creative Officer of Grey New York this week. Big job, big city, big ambitions. In this episode, we discuss the journey from doing the work to helping others do the work. We touch on missteps along the way, as well as ideas that can help people doing creative work do better creative work.  You can find Justine here: https://twitter.com/jusarmour You can find Mark here: http://www.instagram.com/markpollard New dates for The Strategy Megaclass are here: http://www.strategymegaclass.com
2/19/202043 minutes, 55 seconds
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Staging A Creative Comeback - Stephanie Matthews, Creative Equals

Stephanie Matthews is Partnerships Director at Creative Equals where she is currently launching the next series of their Creative Comeback Returners Programme. The programme is a two-week bootcamp for people who've worked in the advertising industry but have had a prolonged period away from it and now need a hand to get back in. It involves training as well as working on a real creative brief. Some participants may also get the opportunity to do a mini-internship.   Details about the Creative Comeback Returners Programme are here http://www.creativeequals.org/creativecomeback You can find Stephanie here https://www.linkedin.com/in/stephanielmatthews You can find Creative Equals here http://www.creativeequals.org/ And here's an article Stephanie wrote about the power of businesses with diverse employee populations which cites the McKinsey research she mentions in the interview: https://www.virgin.com/entrepreneur/how-mary-poppins-could-inspire-gender-equality-workplace  For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
2/17/202034 minutes, 47 seconds
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In Love With Independence - Claire Joly, Strategist

Claire is a strategist in Paris. We met at an impromptu strategy get-together in Paris a couple of weeks. It was organized by M&C Saatchi Head of Planning Gregory Duquesne. Having been fortunate enough to hang out with and enjoy long conversations with strategists around the world, I've realized these are some of my favorite conversations and that many of the non-strategy topics we discuss are echoing across borders and continents. This is also why I want to do a better job of sharing these non-strategy topics.  So, today, almost live and unedited, Claire discusses feminism, romance, singledom, and what it means to be and feel independent in one of the most romantic cultures and cities in the world. You can find Claire here: https://www.linkedin.com/in/claire-joly-18634b9b/ I'm here: http://www.instagram.com/markpollard
2/15/202048 minutes, 11 seconds
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The Power Of Outsider Thinking - Tamer Kattan, Comedian and Strategist

Tamer Kattan is a stand-up comedian who's plied his strategy trade at 72andSunny, TBWA\Chiat\Day, and Deutsch.  He was born in Egypt, moved to the USA when he was 8, and then he had to work out how to adapt to an unhappy father and to unpredictable and sometimes violent environments as he grew up. Unfortunate for Tamer but lucky for us–because now he makes jokes about it all. P.S. Tamer is in NYC for the next few months doing shows. I caught him last night at the West Side Comedy Club. Go out and support one of your strategy kin flexing in new and incredible ways.  And shoutouts to Heather LeFevre and Julian Cole for putting me onto Tamer and his work. You can find Tamer and his shows here: https://twitter.com/TamerKattan For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000 strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
2/13/202054 minutes, 32 seconds
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Dear Advertising Student - Heather LeFevre, Global Strategist & Author

Heather LeFevre is back. Last time, we discussed applying strategy to life. This time, we discuss 10 things we hope advertising students can contemplate as they embark on their careers.  You can find Heather here https://twitter.com/hklefevre - and make sure you check out her book “Brain Surfing.”  For more strategy talk:  Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
2/6/202052 minutes, 24 seconds
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Two Planners Talking Before They Plan - Julian Cole, Strategy Consultant

Julian Cole and I decided to speak in public for an hour before we plan the year. Well, probably, a few years. It's the first time we've sat face-to-face to plan the events we do–specifically, The Strategy Super Sizer Megaclass. We discuss things we've learned about strategy, doing events, and life.  Details for the next megaclasses will appear here soon: http://www.strategymegaclass.com You can find Julian here https://twitter.com/juliancole You can find Mark here http://www.instagram.com/markpollard
2/5/20201 hour, 30 seconds
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The Craft Of Planning - Lee Maicon, Strategy Boss

Lee Maicon is Chief Strategy Officer of McCann - the North American Chief Strategy Officer. It's a big role but Lee cares about the small things such as the craft that goes into account planning. "Craft" can be an esoteric word that planners throw around like the phrase "classically trained" planner. So we discuss what craft is when the word isn't used in an esoteric way. You can find Lee here https://twitter.com/leemaicon For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
2/4/202033 minutes, 18 seconds
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Translating Your Non-Strategy Skills Into Strategy Skills - Dino Demopoulos, Strategy Head

Two things Toronto-based strategy head Dino Demopoulos has spent much of life doing are music and strategy. In this interview, we discuss how promoting events, running record labels, and DJ-ing have something to do with strategy. You can find Dino Demopoulos here:  https://www.linkedin.com/in/dino-demopoulos-91b1073 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/29/202033 minutes, 19 seconds
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Where Are The Mid-Life Women? - Jane Evans, The Uninvisibility Project

Jane Evans runs the Uninvisibility Project.  Having been a prolific creative director and having run an agency, she's now on a mission to make women over 50 uninvisible.  You can find Jane here https://twitter.com/janee and The Uninvisibility Project here https://www.uninvisibility.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/27/202043 minutes, 36 seconds
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Practicing Strategy - 10 Examples From Britney Spears To Durians - Marco del Valle, Strategist

Marco del Valle is a strategist at Epoch Design in the UK. He recently posted hypothetical strategies every day for a month. How do you sell Britney Spears to CEOs? The durian to westerners? Yoga to body builders? We discuss how Marco made a move from the Philippines to the UK and then go through 10 different strategies. You can find Marco’s work here: https://twitter.com/marcodel_valle/status/1190251547042684928?s=21 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/23/202057 minutes, 20 seconds
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Trying To Parent In An Industry Allergic To Age - Katrina Grönberg, Strategy Head

Katrina Grönberg (née Wong) is a career-long planner. Her first planning role was at Leo Burnett in Sydney then she worked at Droga5 and then she went to BBDO in New York, met a guy, moved to Sweden, and had two boys. We discuss all of this. You can find Katrina here https://www.instagram.com/katrinagroenberg For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/20/202052 minutes, 3 seconds
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Managing Strategists - Brian Wakabayashi, Strategy Head

Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this.  You can find Brian here https://twitter.com/brianwaka For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/17/202053 minutes, 13 seconds
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What You Learn When You Collect Ads For Two Decades - Dabs, Adland

Dabs runs Adland. It's a website with over twenty years of ads from around the world. Adland went down recently after a copyright dispute. But it's back up. This week. And that's really cool. In this interview, we discuss what Dabs has learned about advertising over the years, issues with copyright and DMCA takedowns, as well as how creative award show juries–and their jurors– work. You can find Adland here https://adland.tv/ and Dabs here https://twitter.com/Dabitch For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
1/16/202044 minutes, 47 seconds
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A Brief Word About Creative Briefs - Sit And Talk, Brooklyn

In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard
1/11/202039 minutes, 49 seconds
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Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article

Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized. You can find Duncan here: https://twitter.com/phixx For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
1/9/202048 minutes, 24 seconds
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Mentoring Strategists - Nicolas Lévy, CSO

Nicolas Lévy is Managing Partner and CSO at Marcel in Paris. Marcel is part of the huge holding group Publicis but it tries to maintain an independent spirit. We discuss how Marcel works, getting strategy to work at Marcel, as well as mentoring strategists. And I accidentally call Nicolas "Marcel" once - maybe twice - but let's see if it sticks. You can find Nicolas here https://twitter.com/nico_atd For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
1/8/202034 minutes, 28 seconds
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Now What? - Walk And Talk, Central Park

Welcome back. It’s 2020. What are you going to do about it? Come read 15 Instagram essays here http://www.instagram.com/markpollard and top up your brain with this official Skillshare class http://skl.sh/markpollard PS Much love to friends, family, and strangers in Australia dealing with the bushfires
1/4/20201 hour, 5 minutes, 14 seconds
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The Life Expectancy Of Brands - Sam Sterling, MD AKQA

Sam Sterling is Managing Director of AKQA Greater China and Japan. Mega title, right? She's a doctorate candidate at Fudan and Durham University where she's doing a DBA (Doctorate of Business Administration), in which she's trying to bring a practitioner's mindset to academia while bringing academia a little closer to the practitioner's reality. She's studying the life expectancy of brands. We discuss this. You can find Sam https://www.linkedin.com/in/samsterling For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
12/19/201941 minutes, 4 seconds
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Make What You Mean And Mean What You Make - Kate O'Neill, Author & Speaker

Kate O'Neill went from studying linguistics to making websites to Silicon Valley to Netflix to starting an agency to writing books and speaking around the world. Like many of us, she's interested in meaning. How do we work out what means something to us and how do we express how we mean that something? And this is what we talk about.  You can find Kate here: https://twitter.com/kateo For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
12/17/201947 minutes, 58 seconds
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Segue AF - The Rory Sutherland Show

Rory Sutherland has a brain the size of a whale in the head of a short, scruffy Englishman who's spent a lifetime trying to work out people while mostly being among them. He’s the Vice Chairman of Ogilvy in London and he recently published the book “Alchemy: The Surprising Power of Ideas That Don't Make Sense”. The book has two subtitles depending on where you look and this makes complete sense because why not? In this chat, Rory douses us in tens and tens of ideas while avoiding most of my attempts to corner him in a deep, cozy, unnecessarily revealing series of confessions about his inner life. We touch on behavioral economics, dating profiles, how Spanish takes longer to write and say than English, taxing wealth not income, homeownership, public speaking, possible Asperger’s, government policy, Rory’s mother, how Rory is contemplating making his next book, travel photos, how your long haul is someone else’s short haul, Humanitarians of Tinder, how young people have it both great and not so great at the same time but in different ways than ever before. This is unedited.  Enjoy the segues because they’re infinite and you’re bound to learn something useful. And, yes, "segue" is said "segway". You can find Rory here https://twitter.com/rorysutherland Rory's book "Alchemy" is here: https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
12/13/20191 hour, 21 minutes, 1 second
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Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant

Helen Edwards is a columnist for Marketing Week, a strategy consultant, and a teaching fellow at London Business School. We discuss the tensions between the worlds of the practitioners and the academics of marketing, amassing credentials, and overachievement. Then we discuss what Helen wants to see change in marketing.  You can find Helen here https://twitter.com/helenedw For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
12/10/201945 minutes, 31 seconds
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Living And Teaching A Life Of The Mind - Amber Benson, Strategist Teacher

Amber Benson is a strategy consultant and an executive-in-residence at SMU in Texas. She consults and she teaches. Yes, she does both. And she believes doing both helps you get better at both. We discuss Texas, what the creative culture is like in Texas, and how she encourages students at SMU to develop empathy and creative skills. You can find Amber here: https://twitter.com/AmberBenson For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
12/5/20191 hour, 4 minutes, 40 seconds
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Hot For A Lifetime - The Pursuit Of Culture - Ryan Ford, Chief Creative Officer

Ryan Ford is CCO of Cashmere in Los Angeles. Ryan entered the agency world after working as the executive editor of The Source magazine, one of the most powerful hip hop media voices of all time. So how do the two worlds connect? What did Ryan learn from his journalism days that he applies to his advertising role? How do brands "work within culture"? You can find Ryan here https://twitter.com/fordryan and Cashmere Agency here http://cashmereagency.com/ "Strategy Is Your Words" the deskbook is here: http://www.strategyisyourwords.com
12/3/201947 minutes, 36 seconds
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On Faith, Squirrels, And Not Burning Out - Walk And Talk, Central Park

About 15 of your questions answered today. ASMR soon - I promise. Tickets to Strategy Upon A Strategist are $40 and on Eventbrite it you can get a ticket plus book for more here: http://www.strategyisyourwords.com
11/30/20191 hour, 6 minutes, 16 seconds
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What's Happening In That Ad? - Vikki Ross, Copywriter

Vikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.  In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube: https://www.youtube.com/watch?v=cyCX2nKj0wY You can find Vikki at https://twitter.com/VikkiRossWrites The book “Strategy Is Your Words" is here: http://www.strategyisyourwords.com
11/27/201943 minutes, 40 seconds
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Delusions Of Brandeur - Ryan Wallman, Creative Director & Dr Draper

Ryan Wallman is back to talk about his first book Delusions of Brandeur. He's compiling his most powerful pieces of the Internet to put into a compendium dedicated to puncturing the pretensions of marketing. We discuss why the industry is so serious about itself and how this hurts it, the copy-writing community, and self-deprecation.  You can find Ryan here: http://twitter.com/dr_draper.  His book website is here: https://www.delusionsofbrandeur.com/ The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
11/25/201937 minutes, 22 seconds
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Working Out What’s Next In Your Strategy Career - Walk And Talk, Orangeburg

An episode for all my people thinking about their next jobs when, maybe, a brief pause to think about their next lives is due. Plus some of your questions answered. http://www.strategyisyourwords.com
11/23/20191 hour, 11 minutes, 41 seconds
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What Thousands Of Strategists Are Saying - Natalie Kim, We Are Next

Natalie Kim runs We Are Next. She is urgently trying to get diverse advertising voices into public while also helping people start their advertising careers well. We hear from hundreds of people every month. So we thought we’d compare notes about what we are hearing for the We Are Next podcast and Sweathead podcast. PS Happy maternity leave, Nat! http://www.we-are-next.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
11/22/20191 hour, 11 minutes, 12 seconds
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Making Companies More Creative - Barry Mowszowski, Consultant

Barry Mowszowski has worked at Droga5 in New York as well as Contagious and, after a good stint in the agency world, he decided to go to the Berlin School of Creative Leadership. We discuss getting an executive MBA and the work Barry now does helping leaders to understand how to adapt their companies for creative minds and makers.  You can find Barry here: https://www.linkedin.com/in/barrymow The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
11/20/20191 hour, 6 minutes, 27 seconds
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Strategy Products - What's All That About? - Kaitlin Maud, Strategy Boss

Kaitlin Maud is back. As co-founder of Austin's Current Forward, Kaitlin has spent time thinking about and developing products from strategy services. It's one of those ideas that sounds cool and seductive but what does creating strategy products mean and can it even work? You can find Kaitlin here https://twitter.com/kaitlinmaud The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
11/18/201943 minutes, 35 seconds
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What Happened To The Fundamentals? - Jason Fox, Lee Clow's Beard

Jason Fox is a copywriter who also writes the social media presence known as Lee Clow's Beard. We discuss how Jason came to create Lee Clow's Beard, melancholy, writing, and the fundamentals our industry can seem too advanced to defend. You can find Jason here https://twitter.com/jason_fox and Lee Clow's Beard here https://twitter.com/leeclowsbeard * The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
11/15/201952 minutes, 14 seconds
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Building Give Into An Agency - Simon McEvoy, Strategy Boss

Simon McEvoy runs strategy at Omobono in the UK. He's working with his agency on decentralizing how they operate, as well as on building give into the company and into the culture. "Give" - as in encouraging a sense of safety, vulnerability, and forgiveness. But are agencies meant to act like this? And how does it work? This is what we discuss. You can find Simon here: https://www.linkedin.com/in/simonmcevoy/  For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
11/13/201945 minutes, 8 seconds
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Strategists And Designers Working Together - Jessie White, ECD

Jessie White is Executive Creative Director at Instrument in Portland. We discuss two main topics: the graduation from designer to leader and how designers and strategists can work better together. If you work with people in any other kind of discipline and if you're contemplating a shift from being on the tools to being on the people, you'll get something out of Jessie's insights. You can find Jessie here https://twitter.com/jessiefwhite For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
11/11/201955 minutes, 31 seconds
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Do I Have A Strategy Yet? (P.S. The Kickstarter for Strategy Is Your Words is live)

Thoughts from SoHo about knowing when you have an insight or strategy or idea plus THANK YOU FOR SUPPORTING MY KICKSTARTER: http://bit.ly/strategykickstarter
11/7/201931 minutes, 23 seconds
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Brand Experience And What It Is - Reema Mitra, Brand Boss

Reema Mitra is VP of Brand at New York's Today Tix, a ticketing platform that gets you into your favorite shows. In this episode, we discuss how brand and product can work better together, the importance of research, and finding your way in a career that has a hunch about what it wants to do but knows it will take a few twists and turns to find it. You can find Reema here: https://twitter.com/rmitty Sweathead strategy classes are in session: http://courses.sweathead.co
10/30/201937 minutes, 39 seconds
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Advertising In A Constant State Of Fear - Derek Walker, Agency Owner

Derek Walker is a creative director turned agency owner. He writes and reflects extensively about the industry and he believes the advertising industry is operating in the face of constant fear. And he believes a big part of this is because agencies haven’t fought hard enough for themselves. You can find Derek here https://twitter.com/dereklwalker For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/28/201953 minutes
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There’s A Harbor In All Of Us - Walk And Talk, Sydney Opera House

1. Empathy 2. What’s the difference between a strategy and a plan? 3. I got the dates wrong - Kickstarter Tuesday Nov 5, NYC event Wed Dec 4 http://www.instagram.com/markpollard
10/26/201937 minutes, 49 seconds
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Working Out What’s Next - Eaon Pritchard, Strategy Boss

Eaon Pritchard is working on his second book. Sort of. You see, he published his first book in 2018. It was called “Where Did It All Go Wrong?” Then he ran into a career surprise and is now working out what kind of work he wants to do and how to get that work. We talk about how all of this feels like and how to keep going when the going gets shitty. You can find Eaon here: https://twitter.com/eaonp For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/25/201946 minutes, 18 seconds
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Onboard Your People Properly, Please - Mary Ergul, Strategist

Mary Ergul is a strategist who wants to see companies help strategists start new jobs well. So she made a deck called “Sinking Isn’t An Option” (http://bit.ly/strategyonboarding). Grab the deck, fill it in, and help your fellow strategists fly... or, at least, not drown. Mary mentions working at Havas a few times. She recently left and is joining Madwell. You can find Mary here https://twitter.com/MaryErgul and here http://maryergul.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/23/201940 minutes, 33 seconds
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How It Feels To Be A Big-Picture Person - Sarah Watson, Chairman of BBH New York

Sarah Watson likes big pictures. First, as an account planner then as a chairman, Sarah has been drawn to the big picture and to grand narratives and to drawing them out of people, companies, and brands. But, over time, she’s had to learn how to adjust to her clients and colleagues because not everyone knows what to do with a big picture. After all, you don’t usually just hang them on a wall, stand back, and think, “Lovely.” You have to turn them into action. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/21/201938 minutes
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My Head Is In Your Head Is In My Head At All Times - Walk And Talk, Upper West Side

Today’s walk - yeah, things I’m learning about through therapy, confidence, a happy life, job interviews, how maternity leave can feel. This weekend, make some art, yo! http://www.instagram.com/markpollard
10/19/20191 hour, 4 minutes, 31 seconds
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Keep Planning Weird - Jim Carroll, Former BBH Chairman

In a happy coincidence, an interview I'd scheduled with Jim Carroll occurred hours before he was due to attend the Account Planning Group's Creative Strategy Awards.  The APG really is the leading industry group for the awkward among our industry and, after a hefty career in London, Jim just chaired two days and 27 presentations from England's strategy brains for the APG. So we talked about how he sees the state of creativity in advertising, why planning seems a bit lost, what makes planning work difficult yet powerful, and his analysis of this year's account planning papers and presentations. This interview isn't edited so you know you'll get a few rambling questions.  You can find Jim's writing here: https://www.jimcarrollsblog.com/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/17/201952 minutes, 28 seconds
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Why Marketing Needs Comedy - Justin Lines, Marketer

Justin Lines is a marketer who recently completed a year at the University of Edinburgh. He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.  You can read Justin's research here https://justinlines.com and you can find him on Twitter here https://twitter.com/JustinLines1 For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/15/201938 minutes, 31 seconds
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Feelings About Empathy - Excerpt from "Strategy Is Your Words"

It's an outer-body experience to have written a bunch of pages about empathy and feelings and how they can affect a strategist (not all strategists because, let's face it, not everyone has feelings), and to then start therapy and have some of the ideas in your writing played back to you but about you.... very about you. Take a listen if you're into any of this. I am. I need to be. You - you have choices :) I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling everybody you know about it. You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard
10/13/201923 minutes, 3 seconds
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Fighting Words - The Introduction To "Strategy Is Your Words" (NOW WITH NEW WORDS)

I wanted to re-record the introduction to my book "Strategy Is Your Words" after making a few changes and because the sound wasn't great six months ago. I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling every single person you know about it. Joking. But not joking.  Let me know what you think. I think I'm happy with it which is a very unusual thing for a writer to feel.  You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard  
10/12/201922 minutes, 29 seconds
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We're All Mental - World Mental Health Day, 2019

Here are stories about mental health experiences from the Sweathead Facebook community. Ben Breier, Julia Vanderput, Abbey Gaunt, and Mariana Cotlear step up and share their minds with us. A huge thanks to them.  You can read Ben's Medium article here: https://medium.com/@misterdisco For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/10/201953 minutes, 15 seconds
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Some Form Of Sunshine - Tom Goodwin

What's your brain up to? How is technology affecting it? How does dating in New York City affect it? Divorce? Talking on stages? Writing a book? Therapy? Thinking? Tom Goodwin somehow manages to work in a very public role for Publicis while also expressing spontaneous and very candid thoughts about our industry and our world. How does he survive every day? Great question. We get into all these topics and manage to land in a conversation about mental health because we're both nuts. Like you. You can find Tom here https://twitter.com/tomfgoodwin. Check out his book "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption", too. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/10/20191 hour, 19 minutes, 25 seconds
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Truth Is Disobedient - Strategy Is Your Words Book Excerpt

It's World Mental Health Day today and I'm going to post multiple episodes. I wanted to start with this excerpt from my book to help people understand that the strategy life is about a search for truth, how many parts of our public lives aren't interested in truth, and how this tension can create conflict that we risk bringing too much into our internal lives. This is why art is good. It helps you put your truth somewhere. I'm launching a Kickstarter for the book "Strategy Is Your Words" on Tuesday, November 5, 2019. I'd love your support. You can sign up to my newsletter for details http://www.markpollard.net/email-newsletter/. Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard
10/10/201914 minutes, 23 seconds
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How Comedy Helps A Strategist - Heleana Blackwell, Planner

Heleana Blackwell is a London planner who recently discovered herself doing stand-up comedy. Her brain told her to do it because it would make her better at her job. But Heleana was also looking for new ways to express herself and to experience the world. As she simultaneously moves deeper into comedy and planning, how do the worlds work together? Which skills and techniques transfer? And which don't? You can find Heleana here https://twitter.com/h_a_blackwell For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
10/8/201938 minutes, 39 seconds
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Losing Your Job But Not Your Self-Respect - Walk And Talk, Central Park

We don’t easily discuss how we feel and what to do when we lose a job. In the Sweathead Facebook group, tens of people answered a question about this last week. We discuss the topic and four people phone in their answers (Brian, Giovanna, Ben, Gustavo). I also talk therapy, dealing with strategy bosses, and I read about Fog from my upcoming book “Strategy Is Your Words.” http://www.instagram.com/markpollard
10/7/201957 minutes, 30 seconds
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Going In-House Or Client-Side And Making It Work - Stan Johnson, Creative Consultant

Stan Johnson is a creative director. After years in agencies, he spent half a decade running an in-house team. When he started, he thought people never came back from that kind of move. Yet he made the move. And now he’s back. And this is what we discuss. You can find Stan here: http://www.twitter.com/branddna For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
10/4/201939 minutes, 38 seconds
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The Problems With Pitches - Tim Dunn, Strategy Head

There's something pure and powerful about pitches - largely because the thinking rarely reaches the public and the time pressures force fast decisions, but they can be wrought with bad behavior. How do you deal with the bad behavior? Do you just have to put up with it? Tim Dunn is an English Executive Strategy Director in Canada. He loves pitches. He has a way with them. And, in this interview, we discuss how he has his way with them.  You can find Tim here https://www.linkedin.com/in/timdunn/ and here https://twitter.com/timmcdunn For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
10/2/201948 minutes, 45 seconds
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Creativity And Management Consultancies - Jon Wilkins, Creative Chairman

Jon Wilkins has big titles. Yes, two of them. After co-founding and running the agency wunderkind Naked, he's moved into the roles of Executive Chairman of Karmarama and MD and Creative Lead at Accenture Interactive. Actually, perhaps that's three titles. In this episode of Sweathead, we discuss how creative minds are fitting in at management consultancies, what management consultancies can offer these brains and their clients, and what Jon does in his many roles.  You can hear Jon talk about Naked, communications planning, and agency culture on Sweathead here: https://anchor.fm/sweathead-with-mark-pollard/episodes/Strategic-Integrity---Jon-Wilkins--Cofounder-of-Naked-e4vqb3 You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
10/1/201950 minutes, 11 seconds
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Practice Then Publish - Walk And Talk, Central Park

In which I read from my book “Strategy Is Your Words” and focus on why I think practicing and publishing are important ideas for strategists. We also talk about which skills are useful for someone in business intelligence to learn to make the leap into planning, seeing patterns, and an insight I think is amazing. Ask questions here: http://www.instagram.com/markpollard
9/29/201948 minutes, 54 seconds
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Exposing Yourself One Story At A Time - Nayantara Dutta, Strategist

How comfortable are you with putting your personal details into the world? Do you think they'll hurt you or help you? Last time Nayantara Dutta appeared on Sweathead, I interviewed her about identity - and growing up in different places around the world. This time, we have more of a conversation - and less of an interview - about telling the stories, perhaps secrets, that make us who we are. Nayantara also talks about her impromptu interview of M. Night Shyamalan at the recent Adcolor Conference in Los Angeles. You can find Nayantara here: https://www.nayantaradutta.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/27/201945 minutes, 59 seconds
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The Strategic Independent - Tom Crichtlow, Consultant

Tom Crichtlow is an independent consultant who helps start-ups with digital strategy. Based in Brooklyn, Tom originally moved from London to New York to help establish a US presence for his brother's agency Distilled in 2007. His work in SEO, content, and digital marketing then took him to the Google Creative Lab but, after two years of bouncing around and not quite hitting his stride, he struck out by himself. He's currently writing a book - much of it in public - about going and staying independent. And this is what we discuss. You can find Tom's writing here https://tomcritchlow.com/ and his Tweets here https://twitter.com/tomcritchlow For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/25/201941 minutes, 5 seconds
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Live Action Strategy - The DMV - Julian Cole, Consultant

Another episode of Live Action Strategy with Julian Cole. We chat The Strategy Super Sizer Megaclass, the 4 Live Action Strategy decks that are now online (lamps, tacos, vegetarian burgers, and crocs), and we riff a strategy live for getting people like Julian to go to the DMV (Department of Motor Vehicles) to renew their licenses.  The Megaclass details are here: http://www.strategymegaclass.com (NYC, October 4, 2019 is next) JC is here: https://twitter.com/juliancole The Live Action Strategy decks - from brief to comms plan - are here: Lamps: http://bit.ly/LiveStrategyLamps Dos Toros: http://bit.ly/LiveStrategyDosToros Beyond Burger: http://bit.ly/LiveStrategyBurger Crocs: http://bit.ly/LiveStrategyCrocs For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/23/20191 hour, 8 minutes, 28 seconds
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What’s Your Point? - Walk And Talk, Central Park

Today we chat about how to make a point and why so much advertising talk and writing seems to lack one. You can ask questions here: http://www.instagram.com/markpollard
9/21/20191 hour, 5 minutes, 18 seconds
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What You Can Learn From 700 Agency Philosophies - Praveen Vaidyanathan, Strategy Director

Praveen Vaidyanathan has worked around the world but currently calls Copenhagen home. He's a strategy director at VIRTUE/VICE Nordics, and, as he's traveled around, he's contemplated the agencies in which he'd like to work and how they talk about themselves. He's contemplated them so much that he compiled a list of 700 agency philosophies. In this interview, we discuss what an agency philosophy is, the categories of philosophy that Praveen sees, and Praveen's favorite philosophies.  You can find Praveen here https://twitter.com/v_praveen and his list of 700 agency philosophies here https://www.linkedin.com/pulse/ad-agency-philosophies-taglines-global-700-praveen-vaidyanathan-1c/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/18/201943 minutes, 19 seconds
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There's No Right Path Into Strategy - Vicky Chen, Head of Strategy

Vicky Chen is Head of Strategy at VIRTUE Nordic (part of Vice) in Copenhagen. She arrived in strategy via psychology and writing. She's worked in New York, Amsterdam, and San Francisco at agencies such as Naked, Sid Lee, and AKQA. She reached strategy in an indirect way, much like many of us. And this is what we discuss. How do you get into strategy? What are the pros and cons of advertising schools? And why people from different backgrounds make for better strategy departments. You can find Vicky here http://linkedin.com/in/vtchen For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Drawings: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/16/201934 minutes, 3 seconds
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Strategy Work Is Creative Work - Ben Shaw, Strategy Head

Ben Shaw is Head of Strategy at BBH London. As an eleven-year veteran of one of the world's best agencies and one of the world's favorite homes to agency strategists, Ben believes that strategy is a creative role and that strategy departments need to contain more people from different backgrounds to be as creative as possible. We discuss both topics, including BBH's year-and-a-half mission to open itself up to people who wouldn't normally get access to an advertising career in London.      You can find Ben here https://twitter.com/benshaw  BBH's Homegrown program is here https://www.bartleboglehegarty.com/careers/internship-homegrown  Sweathead strategy classes are in session: http://courses.sweathead.co
9/11/201940 minutes, 19 seconds
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Growing An Agency - Libby Swan, Cofounder

Scenario - Eighty people work in your Mumbai headquarters and you have new teams emerging in London and New York. You want to keep improving the quality of your work and you want the business to keep growing. What do you do?  After eight years in the American corporate world at GE and AIG, Libby Swan moved to India to create a new life. There she co-founded PRDXN, a creative and technology company, in 2006. We discuss the tools Libby uses for perspective, and how she and her team are thinking about growing their company. They don't think of themselves as an "agency," but I used it in the title because you're probably in one. You can find PRDXN here http://www.prdxn.com and Libby here https://twitter.com/libswan For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/9/201938 minutes, 8 seconds
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5 Lessons From Strategy Podcasts - Nick Williams, Strategist

Nick Williams is a strategist in Colorado. He's listened to nearly all the episodes of Sweathead. As a form of study. So I wanted to ask him what he's learned from having hours of strategy folk in his head, how he's thinking about where to take his career, and we talk through a hypothetical strategy. I rambled a bit too much in this one. Sorry, Nick! You can find Nick here:  https://nicholasawilliams.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/8/201943 minutes, 23 seconds
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Turning Around An Agency - Rob Schwartz, CEO

Rob Schwartz is CEO of TBWA\CHIAT\DAY New York. A big agency brand name, TBWA in New York was a shining star then it faded. When Rob arrived, the culture had been decimated and clients were either leaving or very unhappy.  In this interview, we discuss the turn-around story. Rob shares with us the business plan he shared with global CEO Troy Ruhanen and he discusses what they discussed before he took the role. He also describes what he focused on in his first few months.  It's a very candid interview - although I can tell Rob is comfortable in candor.  You can find TBWA NY here https://tbwachiatdayny.com Rob is here: https://twitter.com/Schwartzie14    Sweathead strategy classes are in session: http://courses.sweathead.co
9/4/201955 minutes, 29 seconds
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How Stories Help Service Design - Nadia Piet, Service Designer

Nadia Piet is a freelance experience and service designer in Amsterdam. We discuss service design and trying to design a career with a focus on the power and risks in personal narratives, utopian and dystopian ideas in artificial intelligence narratives, designing a career that involves feeling like an outsider and moving around a lot. You can find Nadia here http://nadiapiet.com/ and here https://www.instagram.com/nadiapiet/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
9/2/201945 minutes, 33 seconds
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Brazil Is Everything - Walk And Talk, São Paulo

Saturday afternoon in São Paulo, how good is this? Come for a walk f