Winamp Logo
Stories and Strategies for Public Relations and Marketing Cover
Stories and Strategies for Public Relations and Marketing Profile

Stories and Strategies for Public Relations and Marketing

English, Finance, 4 seasons, 146 episodes, 2 days, 4 hours, 49 minutes
About
Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.
Episode Artwork

Throwback Thursday - The ORID Method for Structured Conversation

Send us a Text Message.This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where the most senior person in the room then makes decisions, essentially based on what they thought before they entered the room, and the meeting has been a waste of time.It just doesn’t have to be this way. The ORID method (Objective, Reflective, Interpretive, Decisional) traces its origins to a person named Joseph Matthews, a US army Chaplin who had just come home from World War Two. When he returned to his university professorship, he was consumed with the need to help people process the events of their lives – to help people build meaning from their own trials. Matthews met an art professor who showed him that any encounter with art involves a trialogue – or three-way conversation – between the art, the artist, and the observer. The Professor explained:   "First you have to take the work of art seriously by observing carefully what's there, and what's not. Then you must look seriously at what is going on inside of you as you observe the art to see how you are reacting, what repels you? What delights you? You have to peel back layers of awareness so that you can begin to ask what it means to you. Art, the professor explained, is like listening. You must work to create your own meaning from an artwork, or a conversation.” Matthews recalled his exposure to phenomenology - the study of phenomena and brought to mind readings of Soren Kierkegaard. Matthews used this structure to create, what was called the art form conversation, and what facilitators affectionately call the focused conversation method. The idea is a structured conversation that helps participants develop their thinking in a logical manner but following a natural human process for focused communication. Logic and facts are introduced first, then emotion is welcomed, followed by interpretation, and then a decision or resolution to the thinking process. In this episode we talk with Robin Parsons, a seasoned professional facilitator who uses the ORID method all the time. Listen For5:09 Definition and Role of a Facilitator7:38 The ORID Method Explained10:03 The Importance of Reflective Thinking17:42 The Challenges with Surveys in Capturing Full Thinking ProcessesGuest: Robin Parsons, MBA, CPF, CTFParsons Dialogue Ltd.Website https://www.parsonsdialogue.com/Email [email protected]  Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Support the Show.
7/4/202425 minutes, 1 second
Episode Artwork

Throwback Thursday - The Ethics of AI in PR

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done."Society is changing... there's a new elite emerging and those elite have huge amounts of power."Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people." Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications,  [email protected] The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.To access the Ethics Guide to Artificial Intelligence in PR:https://www.cipr.co.uk/aiSupport the Show.Support the Show.
6/6/202426 minutes, 52 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

Travel marketing is changing. This Sunday's episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Support the Show.
5/10/20241 minute, 16 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode.We've almost heard ad nauseum about misinformation and disinformation. Yes Yes it's bad and it needs to be stopped. But who is actually doing something about it?PRSA is taking this on. they've assembled  a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:1.       We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)2.       We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public3.       The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsNEW EPISODE this Sunday morningSupport the Show.
5/3/20243 minutes, 57 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

This Sunday's new episode has Stephanie Huston as our guest diagnosing each of the major social media channels.Has Instagram peaked?Is Threads still going?Have we had enough of X?Support the Show.
4/26/20241 minute, 23 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

This Sunday's episode is called "Exploring the Agile Framework for Communications." In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup MentalityG – Go Digital FirstI – Inspire with Personal StoriesL – Leverage Your ContentE – Empower Your CommunitySee you this Sunday for the full episode.Support the show
4/12/20241 minute, 34 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

Communication is really REALLY important in Customer Service. This Sunday's episode is all about strategic ways to communicate to improve your customer service. I asked Priscilla Brooke, head of customer service for Buzzsprout about her philosophies including how she feels about those tiered level of customer service support depending on whether you're mid-level client or a higher paying elite level client. Episode 120 publishes Sunday morning on this podcast appSupport the show
4/5/20242 minutes, 5 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

This is a PROMO for this Sunday's episode.Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society?Full episode this SundaySupport the show
3/29/20241 minute, 31 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling "stuff?"It's definitely helped his brand but the complexity he says is never actually making the ask on your podcast.Support the show
3/22/20241 minute, 8 seconds
Episode Artwork

SNAPCAST PROMO for This Sunday's Episode

A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy?Support the show
3/15/202421 minutes, 35 seconds
Episode Artwork

Stories and Strategies Podcast Trailer

Our new trailer for Summer 2022Support the show
6/21/20221 minute, 48 seconds