Winamp Logo
Stay Paid - A Marketing Podcast Cover
Stay Paid - A Marketing Podcast Profile

Stay Paid - A Marketing Podcast

English, Finance, 1 season, 575 episodes, 4 days, 17 hours, 32 minutes
About
ReminderMedia proudly presents Stay Paid: the podcast that gives listeners actionable sales and marketing advice that will help them live a life of freedom, but only if they take action today. Hosts Luke Acree and Josh Stike speak with top producers in fields such as real estate, finance, and insurance. Along the way, they’ve tackled subjects like cold calling and door knocking, digital marketing and social media tactics, and building a successful business from the ground up. Each episode aims to provide listeners with tangible steps they can take to grow their own businesses.
Episode Artwork

How to Read Your Clients' Minds (and Close More Deals)

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants.  Listen to find out how you can use NAP to form more genuine connections with clients.  Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.   Connect | Resources To contact Jaynie, go to https://thebossteamcollection.com/ Email: [email protected] Instagram: https://www.instagram.com/thenjreboss/   0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury market 8:20 Neuro-linguistic programming (NLP) 18:30 How to keep your brand top of mind 22:30 Building your brand early 23:28 The book that has had the most impact on Jaynie 26:40 Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
4/15/202428 minutes, 4 seconds
Episode Artwork

5 Steps to Building a Personal Brand

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan ·      Free e-book: The Relationship Marketer's Guide to Branding You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Discovering your brand 3:15     Step 1: Unique value proposition 8:34     Extended example 10:50   Step 2: Consistent brand identity 14:23   Step 3: Leverage online content 18:42   Step 4: Leverage influencers 20:25   Step 5: Networking 20:51   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 5 Steps to Building a Personal Brand  
4/11/202423 minutes
Episode Artwork

Geofarming: Lessons in Hyperlocal Targeting from a Top-Producing Agent

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: How to Calculate Turnover Rate When Selecting a Farm ·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:13     Katie’s business bio 2:07     Extreme time management 4:22     Judicious prospecting 6:06     Geofarm tip 1: Turnover rate 7:35     Geofarm tip 2: The demographic 9:55     Client touchpoints 14:53   From farming to convos 17:04   Geofarm tip 3: The dominant agent 18:02   Approach to social media [Golden Nugget] 20:06   The hype about viral videos 23:37   3 things agents should do right now 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics
4/8/202428 minutes, 58 seconds
Episode Artwork

Best Practices for Using Images in Your Content

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources Blogs ·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media) ·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing Tools ·      InVideo: creates videos from text ·      Giphy: grab animated .gif files ·      Meme Generator (free version) ·      Pexels and Unspash: Free images You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Blogging trends 3:53     Impact of images 3:47     #1: Use as many images as possible     5:42     #2: Use charts and graphs 6:48     #3: Include faces in every post 9:25     #4: Place quotes over images 9:59     #5: Embed videos into your blog 13:12   Bonus tips 15:09   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   Best Practices for Using Images in Your Content
4/4/202416 minutes, 4 seconds
Episode Artwork

Timely Tactics for Attracting High-Intent Buyers

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing ways he’s capturing buyer leads along with a twist to one that we guarantee you aren’t using to secure listings. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Instagram: @krysbenyamein ·      FREE e-book: The Science of How to Become a Memorable Real Estate Agent You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
4/1/202430 minutes, 59 seconds
Episode Artwork

5 Employee Types Poisoning Your Workplace Culture

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve built. We point out the signs to look for and suggest ways to rein in the troublemakers so they contribute to, rather than detract from, all you’re trying to achieve. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Entrepreneur blog: 5 Types of Toxic Employees and How to Deal With Them (Infographic) ·      FREE e-book: The Ultimate Beginner’s Guide to Facebook Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The danger of toxic employees 1:44     Responsibility to address the issue 2:45     #1 The hot mess 4:09     Correction 4:32     Expect greatness 5:17     #2 The slacker 6:40     The high cost of low productivity 7:30     Correction 8:40     #3 The martyr 9:19     Correction 10:26   #4 The socialite 10:59   Correction 12:50   #5 The sociopath 13:46   Correction 15:13   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing  
3/29/202416 minutes, 11 seconds
Episode Artwork

Making Relationship Marketing Work for You

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki’s interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      FREE e-book: Getting Started with Relationship Marketing ·      FREE printable: 12 Month Pop-By Printable Bundle You can get more free resources, including additional e-books and printables as well as lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Jacki’s business bio 2:21     Living a life on purpose, in purpose 4:58     The basis of relationships 6:41     Building relationships at scale    10:00   Touchpoint strategy 13:32   10 call a day, 5 days a week   16:24   “Shortcut” fees 18:01   Building a referral agent network     19:21   Coaching for relational agents 23:06   Where to focus in this market 27:34   Action Item   Making Relationship Marketing Work for You
3/25/202428 minutes, 20 seconds
Episode Artwork

8 Indispensable Productivity Tools

In this Silver Dollar episode, we’re sharing eight robust tools (plus lots of examples) that will bolster your efficiency, allowing you to squeeze more from each 24-hour day. These tools will relieve you of the burden of the minutiae that robs you of precious hours, freeing you to provide best-in-class service to your clients while also reclaiming your sanity—we mean, weekends. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Original source: Best CRM Software of 2024 ·      FREE e-book: How 5 Top Producers Generate Referrals You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:27     #1. CRM     5:06     #2. Integration tools 6:22     #3. Calendar management 8:06     #4. Graphics software 10:35   #5. Freelance sourcing 11:45   #6. Social media automation 13:01   #7. Organization tool 13:49   #8. Marketing automation 16:06   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 400 Medicare Apps in One Month—WHAAT?
3/22/202417 minutes, 4 seconds
Episode Artwork

The Girls with Grit Share Timeless Lead-Gen Strategies [Repost]

If you didn't catch our interview with the Girls with Grit the first time, you’re in luck! Founders Lauren Rocco, Jamie Tulak, and Tara McCarthy tackle the struggles of the 2023 housing market that continue to dog agents in 2024. Tune in to hear the Golden Nuggets you may have missed, and get ready to look at current market challenges in a different light. Listen to discover tactics for becoming “5-Mile Famous” and dominating your local market, niches that—regardless of market conditions—will always need to buy and sell, and how to approach client events so they become your #1 source of new leads. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The 2024 Girls with Grit Collective Annual Conference is scheduled for April 21–24 in Nashville, Tennessee. ·      Bonus episode: 12 Client Appreciation Events Inspired by Top Agents and Producers ·      FREE e-book: How 5 Top Producers Generate Referrals ·      FREE e-book: Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:24     Business biographies 8:15     The 3-part mission of Girls with Grit 13:30   4 hot real estate niches 15:36   Tips for your messaging 19:05   Strategies for keeping in front of audience 21:23   CRM of preference 23:28   Lead gen: being 5-mile famous 24:40   The issue with online leads 27:52   Lead gen: client events 30:31   How do you get started after relocating? 34:02   Girls with Grit conference 36:20   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing The Girls with Grit Share Timeless Lead-Gen Strategies [Repost]
3/18/202437 minutes, 2 seconds
Episode Artwork

The Telltale Signs of a Winner

What’s the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     What makes a winner?     4:46     #1 Work ethic 7:32     Success happens when you do the work 9:01     #2 Belief in a vision 11:45   Belief comes from effort 14:40   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing     THE MINDSET OF A WINNER // It comes down to 2 things
3/15/202415 minutes, 33 seconds
Episode Artwork

Expired Listings: The Cash Cow of 2024

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with “big money” to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year. Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Book: No Permission Needed: There Is a Mentality Before There Is a Reality by Ramon Casaus ·      Instagram: @ramon.casaus ·      FREE e-book: Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:40     Ramon’s business bio 1:38     About No Permission Needed 3:51     Quality of expired listings leads 6:06     Framework for calling expired listings [Golden Nugget] 10:04   Finding expired listings to pursue 12:03   Using cold reading to break through 16:18   About PLACE | Ancillary services 21:50   Why partner with PLACE? 24:01   A combo of confidence and humility 26:56   Thoughts on the industry 28:08   Thoughts on joining a team 30:51   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Expired Listings: The Cash Cow of 2024
3/11/202431 minutes, 39 seconds
Episode Artwork

The Best Ways to Ask for Customer Reviews

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it’s not difficult to imagine your business disappearing from the radar if you aren’t actively requesting and managing consumer feedback. In today’s Silver Dollar episode, we review the latest research on customer reviews and identify what you can do to attract and retain more business. Join us to find out which channel produces the greatest number of local reviews, the three most influential aspects of them, and the best way to get more. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: 5 Reliable Ways to Get Oodles of Local Business Reviews ·      Stay Paid: Ep. 210: How to Respond to Haters You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:47     Review-dependent industries 2:41     Top review sites 4:18     Most trusted review sites 6:23     What prompts a review 8:23     Best ways to ask for reviews 11:56   The ROI of responding 12:48   Influence of reviews 13:49   Key takeaways 15:28   Action Item   The Best Ways to Ask for Customer Reviews   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
3/8/202416 minutes, 8 seconds
Episode Artwork

Think Like a Master Entrepreneur

In this episode, Charles Mohr, founder of ADAPT Container Homes and the consummate entrepreneur, tells stories of setbacks and success, including how his home was destroyed not once but twice. But the true value that comes from listening to our inspiring conversation is in hearing how Charles models a commitment to a larger purpose (the lifeblood of every successful entrepreneur’s journey) and learning from his example. Join us to find out the three most important qualities an entrepreneur needs to sustain their vision, discover a critical lesson that no entrepreneur can afford to ignore, and hear about ADAPT Container Homes and it’s unique response to the affordability crisis in housing, mounting environmental challenges, and our deep desire for community. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Website: adaptcontainerhomes.com ·      Social media: search “Adapt Container Homes” ·      FREE e-book: 5 Can't-Miss Strategies for Spring Market Success You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:09     Guest introduction 1:30     Charles’s backstory 5:47     Core principles of entrepreneurship 8:12     Misfortune leads to inspiration     15:34   Sidebar: powerful business lesson 17:10   Meeting the affordability crisis 19:57   The idea takes form 23:08   The idea’s viability 24:52   The logistics 29:02   The vision for development 33:24   The entrepreneurial vision 35:21   Targeted locations and buyers 39:21   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   Think Like a Master Entrepreneur    
3/4/202440 minutes, 46 seconds
Episode Artwork

3 Sales Lessons That Made Us Millionaires

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week’s episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazine. Connect | Resources FREE printables you can use to stay in front of your customers this upcoming Easter: ·      Easter Treats for Your Favorite Yolks ·      Easter Bunny Card for Prospects You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:50     Lesson #1: Emotional intelligence     3:43     Fundamental sales mistake 4:44     Figure out the prospect’s desired result 5:38     Matching and mirroring 7:46     Lesson #2: Assume the close 10:30   Lesson #3: Control the activity 11:55   Study: talent vs. persistence 15:17   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   3 Sales Lessons That Made Us Millionaires
3/1/202416 minutes, 15 seconds
Episode Artwork

Everything You Need to Know to Become a Powerhouse Listing Agent

This week’s Stay Paid interview features Tom Storey, a listing agent who leads the Storey Team in Toronto, Canada. In a city where 1 in 60 people already have an agent, Tom consistently ranks among the top 1% of agents nationally. His strategies aren’t fancy gimmicks—they’re actionable tactics you can implement tomorrow. Listen to find out how to avoid burnout and unlock the exclusive benefits listing agents enjoy, discover the often-ignored lead source Tom used to secure two listings in one week, and uncover the three-step system that will set you apart before your first meeting, guaranteeing you stand out from the competition. This is an opportunity to learn from the best and transform not just your business but your life! Don't miss this chance to join the top 1%. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources ·      Instagram: @thestoreyteam ·      YouTube podcast: @TheTomStoreyShow ·      FREE lead magnet: The 2024 Ultimate Home Seller's Guide You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:10     Tom’s business bio 1:38     Listing agent success 3:22     Benefits of being a listing agent 4:24     The ONLY thing that matters 5:43     Listing sources 7:23     YouTube strategy 9:52     Farming 12:10   Postcard messaging 13:50   Thoughts on marketing 15:37   Prelisting process 19:50   Assume you’re in competition 20:50   Tom’s presentation model 24:04   The commission convo 25:16   Thoughts on objections 27:57   Success comes from action 32:18   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
2/26/202433 minutes, 23 seconds
Episode Artwork

Getting Started with Meta/Facebook Ads

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024 FREE printable resources: ·      Social Media Analytics Tracker ·      Digital Advertising Terminology Cheat Sheet You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Value of social media marketing 2:22     Step 1: Create your business pages 3:48     Step 2: Set up your Ads Manager 4:14     Objective: awareness 6:00     Objective: traffic 6:23     Objective: engagement 7:47     Objective: leads 10:28   Objective: app promo and sales 10:55   Step 3: Create ad set 11:10   Targeting options     16:36   Step 4: Create your ad 16:59   Interruption marketing 17:55   Secret hack (AI images) 19:40   Track KPIs 21:53   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Getting Started with Meta/Facebook Ads  
2/23/202422 minutes, 16 seconds
Episode Artwork

Post This & Do That: The Key to More Likes, Leads, and Followers

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he’s achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:20     Ed’s business bio 2:50     Synopsis of Expose Yourself 4:00     Evergreen social media content 6:52     Give to get 8:31     The challenge of standing out 10:04   The power of engagement 13:31   5 most attractive content elements 18:45   Mimic viral videos 23:12   Thoughts on poor-performing videos 24:52   Ed’s next steps 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything
2/19/202428 minutes, 40 seconds
Episode Artwork

Driving Motivation: Five Ways to Say "You Matter" at Work

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others’. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources ·      The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Love languages explained 2:38     Application to marketing 4:57     Affirmation 6:45     Acts of service 8:03     Quality time 10:09   Gifts 11:56   Physical touch 13:04   Be authentic and mindful 15:36   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
2/16/202416 minutes, 27 seconds
Episode Artwork

Marketing Pros React: Evaluating the 2024 Super Bowl Commercials!

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness. As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you! Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast        
2/13/202424 minutes, 22 seconds
Episode Artwork

Moving Your Real Estate Business to a New Town

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share. 💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing. Connect | Resources FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:57     Chris’s business bio 2:27     An intentional reboot 4:48     Serendipitous relationships 8:19     Breaking the ice | GOLDEN NUGGET 10:18   Controlling the controllables  12:39   300+ touchpoint system 16:10   Cost and value of system 19:37   Biggest mistakes agents make 20:06   Balancing business and leading people 21:26   Origin of Blu.Ink name 24:42   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
2/12/202425 minutes, 39 seconds
Episode Artwork

Heartfelt Hustle: 5 Valentine's Day Marketing Ideas

Unlike Thanksgiving and Christmas, clients typically don’t anticipate hearing from their service providers on Valentine’s Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we’re sharing five ways to get noticed by showing your clients some love this Valentine’s Day. Join us to hear captivating and fun suggestions for increasing client engagement on social media, a quick and easy way to create a Valentine’s-themed blog for your website, and a clever way to promote your brand while also engaging your social media followers. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Visit our Resource Library and search “Valentine” to select and download FREE Valentine’s Day printables you can give to clients and use to promote your business. ·      10 Valentine’s Day Real Estate Marketing Ideas While you’re there, check out our other free resources, including e-books, more printables, and lead magnets to attract new leads.   0:00     Introduction 0:57     Marketing during holidays 1:57     #1: Social media campaigns and content ideas 5:28     #2: Send Valentine’s Day cards     7:22     #3: Raffle a romantic gift     8:04     #4: Post a Valentine-themed blog     8:55     #5: Get involved in charitable events 10:52     Action Item Heartfelt Hustle: 5 Valentine's Day Marketing Ideas   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
2/9/202411 minutes, 25 seconds
Episode Artwork

How Collaboration Fuels One Entrepreneur’s Business

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients’ and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral network, build a robust reputation, enhance her credibility, and solidify the trust others have in her work. Join us to discover four timely lessons that contribute to a modern business owner’s long-lasting success., the most important criterion to assess in another company before engaging in cross-promotion, and the value of collaborating with local competitors to provide education to your market. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: novacancy-atl.com ·      Website: virtuallystagingproperties.com ·      Connect with Krisztina on social media by searching: @krisztinabell ·      FREE lead magnet: Exterior Home Projects That Increase Value You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:04     Guest introduction 1:44     Kristina’s backstory 3:41     Two keys to success     5:08     Golden Nugget: focus and consistency 6:58     Early collaboration projects     9:43     Choosing your collaborative partners 10:22   Covert “market analysis” 11:46   Collaboration with Sherman-Williams 15:41   Assisting agents with home staging 16:40   Collaboration with Benjamin Moore 17:49   Marketing home staging as a value add 19:44   “Working with” rather than “working for” 21:33   About virtual staging 23:41   Education to build relationships 27:16   Luke’s advice for presentations 30:05  Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing How Collaboration Fuels One Entrepreneur’s Business
2/5/202431 minutes, 31 seconds
Episode Artwork

The Do-or-Die Business Lesson of 2023

We’re a month into the new year, and we’ve taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today’s Silver Dollar episode, we’re sharing the super valuable lesson we learned to stop you from making the same mistake that cost us millions of dollars in lost opportunity. Join us to find out the litmus test you must apply to your thinking before making any business decision, the indispensable business tool that will guide you toward wise choices and away from dangerous ones, and the single behavior that crushes any hope you have of achieving your goals and how to stop it. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.   Connect | Resources FREE printable resources you can use to stay focused on the goals that matter: ·      Yearly Goal Planner: Includes planners for your day, week, and month ·      KPI Tracking Sheet: A tool to help you track and measure your progress You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Look for patterns 2:24     Half-hearted commitment 3:22     The mistake we made     7:10     Be okay with saying no 8:21     Don’t deviate from your vision 9:38     Don’t settle for passive approval 12:01   Should you should angry 14:32   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
2/2/202415 minutes, 12 seconds
Episode Artwork

The 2024-25 Real Estate Agent’s Lawsuit Survival Guide

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformation that could elevate the entire profession. Join us to find out what changes lie on the horizon that will redefine what it means to be a professional real estate agent, discover three strategies that agents need to use to master the turbulence created by the recent commission lawsuit and NAR scandals, and listen as Byron unveils the primary tactics that have made his agents the #1 transaction team in Connecticut. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: nowbam.com ·      Learn about and subscribe to BAMx to strengthen your marketing, content, and business. ·      Attend the BAM Pro Ball, a free virtual conference featuring an all-star lineup of presenters, on February 7, 2024. You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:01     Byron’s business bio 3:03     The motivation to create BAM 5:49     Analyze the content you consume     8:42     The rise in professional standards 10:28   The cost of business is going to go up     12:05   Future of NAR 13:10   Agents need to be prepared to respond 17:10   Top lead-gen marketing strategies 19:29   Follow up benchmarks 20:35   Systematize the first 24 hours 22:57   Use of AI 24:04   The inside scoop on FUB sale 26:54   BAM Pro Bowl conference 27:39   Comments about Ricky Caruth 29:29   Authenticity is to be admired 31:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
1/29/202434 minutes, 16 seconds
Episode Artwork

8 Tips for Creating a Lead-Converting Case Study

If you’re eager to revolutionize your lead-generation game, then get ready—we’re unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the essential information to include that enhances your expertise and inspires leads to do business with you, and valuable suggestions for provoking emotions while incorporating facts and including visuals that keep your audience engaged from beginning to end. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The goal of a case study 1:29     The goal of a case study 1:53     Tip #1: Select a compelling story 2:27     Examples of stories 4:23     Tip #2: Set the stage 4:52     Tip #3: Highlight your expertise 5:57     Tip #4: Quantify your results 6:21     Tip #5: Capture the emotional impact 6:58     Tip #6: Include visual enhancements 9:06     Tip #7: Make it concise and engaging 10:15   Tip #8: Include a CTA 11:41   Bonus tips 12:58   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 8 Tips for Creating a Lead-Converting Case Study  
1/26/202413 minutes, 36 seconds
Episode Artwork

Fixing What’s Wrong with the Real Estate Industry

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she’s improving her own agency’s performance by putting her effort and energy into leveling up her agents’ skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Connect with Deborah on Instagram or Facebook by searching clareorealestate ·      FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:30     Deborah’s business bio 3:22     Addressing issues plaguing real estate 4:47     Need for better training and education 6:38     Professionals train for success 9:19     Coaching for success | Daily routine 12:53   Advise: focus on lucrative marketing 15:20   Authentic, giving relationships drive business 18:26   The marketing trifecta: education, social proof, relationships 20:10   Advice: assess your skills and knowledge | Examples 25:49   Advice: leads for new agents 27:17   Call/door knocking script 28:54   Advice: Focus on profitability 33:53   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/    
1/22/202434 minutes, 40 seconds
Episode Artwork

How to Thrive in a Shifting Market | 4 Top-Notch Strategies

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:41     All markets experience shifts 2:57     #1: Lead with revenue 5:23     #2: Communicate, communicate, communicate 7:25     #3: Leverage technology and automation     9:35     #4: Focus on selling your value proposition 12:07   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Thrive in a Shifting Market | 4 Top-Notch Strategies
1/19/202413 minutes, 2 seconds
Episode Artwork

How an Agent with No Experience Sold $75M in Three Years

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year? Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she’s helping moms start careers as agents, supporting them in ways she never experienced. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Real estate coaching community for moms: MOMward: Real Estate Mastery ·      Instagram: @taley.soldit You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:42    Taley’s backstory 3:09     Network using local Facebook groups 4:58     How audience grew so fast     6:46     Share your journey – Golden Nugget 10:14   Combining referrals and social media 11:34   Using client events (examples) 13:40   Office management and team growth 14:50   Advice for success 17:55   Coaching moms in real estate 20:50     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
1/15/202421 minutes, 42 seconds
Episode Artwork

7 Time-Saving Social Media Management Tips

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It’s little wonder that many feel like they’re fighting a battle between participating in social media and actually running their businesses. We feel your pain, so we’re offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be. ·      FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:11     Tip #1: Identify the right tasks to automate 4:06     Tip #2: Plan content & select best days & times 5:56     Tip #3: Use social listening tools 6:44     Tip #4: Make use of chatbots 7:53     Tip #5: Automate your analytics 8:44     Tip #6: Know when to comment 10:03   Tip #7: Choose the proper tools 13:03   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
1/12/202413 minutes, 43 seconds
Episode Artwork

Instagram’s 2024 Need-to-Know Tactics for More Engagement

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They’re the same strategies she’s used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it’s so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @coffeecontracts ·      Website: coffeecontracts.com Use promo code “Stay Paid” for $15 off ·      FREE e-book: How to Win at Instagram You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:10     Guest introduction 2:36     Haley’s backstory | Origin of C&C 7:39     Speak very specifically to your ideal client 12:30   Adding value to personal content 16:14   Consistency over aesthetics    17:50   Strategic ChatGPT prompts for content creation  20:46   Top 3 ‘Gram tips for 2024 23:00   When to use Reels, Stories, and Carousels 24:29   The return of pictures vs. videos 26:52   Member benefits of Coffee & Contracts 29:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
1/8/202430 minutes, 2 seconds
Episode Artwork

4 Inspired Ways to Keep Your New Year’s Resolutions

New Year’s resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it’s vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on.   Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      FREE e-book: “The Relationship Marketer's Guide to Branding” ·      Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Make sticking to goals a priority 2:29     Tip 1: Get an accountability partner     5:17     Tip 2: Visually track your progress 6:37     Tip 3: Be proactive and prepare 9:42     Tip 4: Reward your progress 12:26   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Actually Stick to Your Resolutions This Year
1/5/202413 minutes, 24 seconds
Episode Artwork

Our Best Real Estate Interview of 2023

To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we’re reposting an interview that blew us and our listeners out of the water. If you’ve heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again to implement some of what you may have missed the first time. If you’re new to Stay Paid, we can’t think of a better episode to showcase the value our guests routinely deliver to our listeners that supports our mission to help you close more deals and retain more business. So listen to Garrett’s interview to find out how he closed 50 deals with a database of only 40 people, his straightforward, repeatable system for staying in front of those he serves, and why simply showing up for people in small ways makes such a powerful, lasting impact. Happy New Year! Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect with Garrett ·      Website: Business By Relationships ·      Email: [email protected] ·      Text: 804-878-2200 Free e-books ·      Getting Started with Relationship Marketing ·      You CAN Build a 100% Referral-Based Business You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:49     Garrett’s backstory 6:49     How 40 people knew 10,000 people 9:54     Systematic relationship building 12:45   Popular client events 14:51   The $2 pop-by 15:53   The easy pop-by script 17:21   The importance of consistent frequency 18:16   Human connection and referrals [Golden Nugget] 22:47   Action Item   The Best Real Estate Interview of 2023    
1/1/202425 minutes, 5 seconds
Episode Artwork

5 Awesome Ways to Get More Referrals in 2024

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we’re certain that there is at least one idea among them that you haven’t thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Free e-book: “You CAN Build a 100% Referral-Based Business” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Clients as voluntary marketers 1:36     Why we don’t ask for referrals 2:05     #1 Make it easy to give referrals     2:50     Favoring quantity over quality     4:08     Quick referral script 6:12     #2 Offer an incentive 7:12     #3 Build personal relationships     10:00   #4 Leverage social proof 12:10   #5 Make asking a routine 13:12   How to assess your success 13:57   Bonus tip: When to ask 16:08   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   5 Awesome Ways to Get More Referrals in 2024
12/28/202317 minutes, 1 second
Episode Artwork

An Amazing Strategy to Build Your Email List | It’s a MUST DO

Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate for women in real estate. In her interview, she talks with sincerity about her determination to make an impact and how that goal drives, among other things, the content she posts. Lindsey also describes the strategy she uses to convert social media followers into email subscribers, and why every real estate agent absolutely must do the same if they are to avoid every marketer’s worst nightmare. Join us to find out how to use Manychat to connect with your followers when they are most ready to make a move, the best types and mixes of content that will entice followers to turn over their contact information, and why “facing her fears and doing it anyway” gave her a purpose that keeps her laser-focused on making an impact—and how that singular goal makes every aspect of running her business easier. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @lindseyyy_jo ·      To find out more about Realtor Prom and claim your ticket to this free event, visit  instagram.com/p/C1AgUZRvkqS/ You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:50     An email marketing list is imperative 3:10     Tactic for building an email list 3:47     Using Manychat to capture contact info     5:52     It’s okay to give away your secrets     7:22     Strategies that drive conversions     10:04   The secret to Lindsey’s social media success 12:33   Let the impact drive your content 15:50   The power of identifying your purpose and impact 20:40   Defining your priorities and success 25:43   Realtor Prom 28:37   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
12/25/202329 minutes, 22 seconds
Episode Artwork

10 Tips for Managing and Motivating High-Performing Teams

As a leader or business owner, you’ve undoubtedly been challenged to find, manage, and motivate talent for your team. There’s no denying that there’s a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of “stay interviews” in addition to more traditional exit interviews. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      The 21 Irrefutable Laws of Leadership by John C. Maxwell ·      Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:08     The challenge of leading a team 2:36     Tip 1: Establish clear goals and expectations     3:54     Tip 2: Foster open and regular communication 5:18     Tip 3: Empower and trust your people 6:37     Tip 4: Recognize and appreciate achievement 7:42     Tip 5: Promote a positive environment 9:33     Tip 6: Encourage professional development 10:34   Tip 7: Provide opportunities for growth 11:57   Tip 8: Value work/life balance 13:11   Tip 9: Address conflict productively 14:00   Tip 10: Seek feedback and continuous improvement 16:02   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
12/21/202316 minutes, 46 seconds
Episode Artwork

Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he’s sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow’s recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow’s purchase is evidence of its plan to become a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Podcast: Real Estate Team OS ·      Social media: search “Ethan Beute” ·      Email: [email protected] You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:08     Guest introduction 2:49     About Real Estate Team OS 5:51     Benefits of joining a team 9:03     Understanding the value of teams 10:42   Valuing what agents want – Golden Nugget 13:10   Communicating value to your team     15:04   Deliver on the promise | Close the gap 19:50   Acquisition of Follow Up Boss by Zillow 25:15   The direction of the real estate industry 28:05   Smaller local agents have their place 31:30   Amidst change, remain focused and disciplined 34:48   The role and function of the evangelist 40:46   Action Item Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)
12/18/202342 minutes, 8 seconds
Episode Artwork

Our Favorite Approach to Content Creation

People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need (don’t let the title mislead you; the ideas are applicable to all types of businesses) ·      Free e-book: Become a Content Marketing Machine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Framework to structure content 2:00     What are content and value pillars 3:30     #1 content marketing mistake 4:14     Educational content 5:03     Entertaining content 7:37     Endearing content 9:55     The power of the halo effect 11:32   Recommended mix of the 3 E’s 13:42   Action Item   Our Favorite Approach to Content Creation
12/14/202314 minutes, 47 seconds
Episode Artwork

Agents! You’ve Got the Inside Scoop to Retire Rich

Mitch and Maeli Nelson are experienced real estate investors who teach others the secrets of their multimillion-dollar success. In this episode, they share how their strategies can help real estate agents capitalize on their unique access to sellers and properties to find and fund lucrative investments. For agents wondering how to fund their retirement, this is a can’t-miss episode. Join us to discover the unexpected ways you can buy properties with little or no money, understand how to use your role as a problem solver to make deals with eager sellers, and hear how to find investment opportunities, including foreclosures, distressed properties, and properties owned by homeowners facing the end of COVID-era forbearance. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @mitchandmaeli ·      Website: mitchandmaeli.com ·      YouTube: Flippin’ with Mitch and Maeli ·      Book a strategy call with Mitch and Maeli at flippin.education You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 1:14     Guest introduction 1:57     “Passive income?” Not so much 4:00     Agents as investors 7:12     First no-money down deal | Sublease 8:25     Investors solve problems 9:50     Present homeowners with solutions | Forbearance 13:15   How forbearance created investment opportunities 15:08   The role of the bank 18:50   Real estate is always a sound investment 20:56   Thoughts on seller financing | Cash flow 25:00   Educating new investors 29:08   Finding deals 31:48   Finding sellers in distress 37:56   Accessing Mitch’s & Maeli’s course and coaching 40:54   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
12/11/202342 minutes, 19 seconds
Episode Artwork

How to Create a Buyer Persona

A brand is a fragile asset, one that can be damaged (sometimes irreparably) by a simple misstep. Just ask PepsiCo, which lost $30M when it rebranded Tropicana orange juice and changed its packaging. In this week’s Silver Dollar episode, we revisit this branding debacle to reinforce the first rule of branding and the central tenet of understanding your ideal client. Listen to understand the key aspect of branding that you can never afford to lose control of, discover all the components that work together to construct your personal brand, and learn valuable tips that will help you define your client persona. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Blogs ·      “5 Tips to Building Your Personal Brand” ·      “3 Branding Mistakes You're Making” You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The worst rebranding in orange juice history 1:55     Tropicana’s failure 3:15     Controlling your brand’s narrative 3:51     Maintain a consistent brand identity 4:49     Capture your ideal client persona 5:39     Consistency promotes brand equity 7:34     Tips for creating an ideal client persona 9:30     Examine your clients for an unrecognized niche 11:10   Consult with your clients 12:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Create a Buyer Persona
12/7/202313 minutes, 36 seconds
Episode Artwork

5 Steps to Claim and Utterly Dominate Your Local Market

This week on Stay Paid, we talk with Charles Weintraub, a.k.a. the “Handsome Homebuyer.” He is the CEO and owner of Mandalay Holdings, a local real estate development conglomerate. As an investor, Charles has purchased and flipped more than 400 homes in the super-competitive Long Island and Metro–New York City markets. Even in today’s climate, he’s bringing in more deals per week than ever before—and he attributes his domination to a simple but effective social media strategy that keeps him consistently in front of a broad audience. Join us to find out a five-step process any agent can use to best select a market to capture the lion’s share, discover what agents with lots of time but no money can do to build relationships and start getting referrals, and hear about the hyperlocal social media strategy you can use to become a household name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: handsomehomebuyer.com ·      Social media: search “Handsome Homebuyer” to connect with Charles on all social media platforms ·      Free e-book: “The Science of How to Become a Memorable Real Estate Agent” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:29     Charles’ backstory 2:05     3D printing of houses 4:02     2024 is all about opportunity 5:31     Sourcing leads in this market 7:03     5-steps to dominate an area 8:57     Organic is the best “no money” strategy 10:29   Hyper-local content marketing strategy 13:25   Paid advertising strategy | television 15:54   Advice for 2024     18:35   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
12/4/202319 minutes, 38 seconds
Episode Artwork

4 Monstrously Huge Benefits of Attending an Industry Conference

Industry conferences aren’t just great opportunities to do business—they’re also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it’s the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “Prepping for a Conference” ·      Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:17     Interacting with clients at NAR 1:57     #1: See the competition 3:50     #2: Get client feedback 4:24     #3: Get into the trenches with your team 6:10     Conversations over scripts 8:00     #4: Refine your sales pitch 9:18     Confidence reflects competence 12:11   Thrive by running toward opportunity 14:21   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   4 Monstrously Huge Benefits of Attending an Industry Conference  
11/30/202315 minutes, 6 seconds
Episode Artwork

Finding Inventory: Strategies That Are Working in Today's Market

We’re speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Call: 434-607-2976 Instagram: @acreebrothers Email: [email protected] Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:00     It’s a tough market 2:26     How to talk about the market 3:27     Who’s moving & who’s buying now 4:52     Target absentee owners & investors 6:35     Where to find absentee owners 8:20     Script for absentee owners 9:45     Prospect for your pipeline 11:44   What agents should be doing/saying now 15:06   The importance of that agent’s attitude 16:03   Calling who and saying what 19:16   Off-the-market deals 20:27   Get back to the basic 23:11   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Finding Inventory: Strategies That Are Working in Today's Market    
11/27/202323 minutes, 53 seconds
Episode Artwork

How to Hire Incredible Team Members | 4 Tips

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we’re sharing the hiring mistakes we’ve learned to avoid and what we believe are some of the most critical measures you can take to ensure you’ve got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson ·      Free tool: Predictive Index Behavioral Assessment You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:34     Identify top performers from the start 4:34     Be a leader people want to follow 5:46     Create a rubric of qualifications 8:02     Don’t turn red flags pink 11:07   Superstar characteristic: energy/passion 11:58   Superstar characteristic: communication 12:45   Superstar characteristic: motivation 13:31   Superstar characteristic: character 14:38   Questions to reveal character 17:59   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
11/23/202318 minutes, 49 seconds
Episode Artwork

Top Agent Shares TIMELESS STRATEGY for Lead Generation

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a “day one in real estate” class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Connect with Mike at [email protected] ·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:14     Mike’s backstory 1:50     New agents’ biggest pain point 3:40     Mike’s Class: Day 1 in Real Estate     4:56     Drilling down into your SOI 8:08     Strategy for reaching out to your sphere 11:44   You have to be willing to ask for a favor 13:43   The power of handwritten notes 15:54   90-day new agent marketing plan 18:56   Testimonial – the impact of American Lifestyle 22:15   ACE marketing and the 3-legged stool 24:29   Marketing needs to be consistent 25:29   Handwritten notes: economical, soft-touch marketing 27:06   Social media epiphany 29:53   Social media combined with handwritten notes 33:05   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
11/20/202334 minutes, 19 seconds
Episode Artwork

8 Last-Minute Gratitude Ideas for Thanksgiving

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients’ faces, and learn how to solve the age-old problem of what to give the client who has everything. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson Free e-book: “Getting Started with Relationship Marketing” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:51     Don’t be like Luke 1:43     e-gift cards 2:31     Gift cards to local businesses 3:19     Experiences 4:35     Homemade gifts 6:11     Gifts for self-care 6:40     Donation to a charity 7:32     Hobby-related gifts 8:36     Send a video text message 9:35     Tips when giving gifts 11:40   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
11/16/202312 minutes, 31 seconds
Episode Artwork

The Best Golden Nuggets of 2023 | AI & ChatGPT

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it’s a safe bet that your competitors are already looking for ways to implement AI to get ahead. That’s why we’re revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team’s efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Growing adoption of AI technology 1:57     Maintaining authenticity with chatbots (Ray Ellen) 4:36     Impressive stats about chatbots 5:59     Writing prompts to get the most out of AI (Josh Stike) 8:48     Discover all that AI can do (Luke Acree) 10:05   Repurposing content with AI (Josh Stike) 14:16   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   The Best Golden Nuggets of 2023 | AI & ChatGPT
11/13/202315 minutes, 40 seconds
Episode Artwork

What I Learned Sitting with a #1 Producer for Two Days

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he’s struggling to move up among Realtors® in the state—and now we’re pretty sure we know why. His pain point may very well be the same one that’s keeping you from achieving your best too. When you listen, you’ll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients’ every demand and set expectations, and why you must be intentional about the details in your schedule. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources ·      Free e-book: The Ultimate Rookie Year Guide ·      Free webinar: “Your 2024 Marketing Plan: A Path to $100K or More” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Discovery of a massive pain point 3:08     Lack of routine prevents efficiency & effectiveness 4:12     Be intentional about having a routine (example) 6:57     The power of setting expectations 8:07     Routines are good for your health 10:32   Routines encourage growth & discipline 14:35   Little things will make a difference 15:43   Action Item What I Learned Sitting with a #1 Producer for Two Days   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
11/9/202316 minutes, 40 seconds
Episode Artwork

The Best Golden Nuggets of 2023 | Client Events

In our second review of our best-of-the-best episodes from 2023, we’re sharing some of the very best advice we’ve heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “How Million-Dollar Agents Use Client Appreciation Events to Get Referrals” ·      Free printable: Real Estate Referral Partner Worksheet You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Best, hugely popular marketing tactic 1:37     Never pay for your client events (Luke Acree) 3:02     Get your clients involved; use a videographer (Shannon Gillette) 4:59     Mine your event for client reviews (Luke Acree) 7:14     Multiply your client touchpoints (Garrett Maroon) 8:37     Use events to produce referrals; script (Luke Acree) 12:14   Action Item   The Best Golden Nuggets of 2023 | Client Events
11/6/202313 minutes, 32 seconds
Episode Artwork

Holiday Marketing Magic: A Strategy for Being Top of Mind This Season

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that’s going to actually help you build stronger connections—then it’s got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You’ll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it’s delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Webinars ·      “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” ·      “Your 2024 Marketing Plan: A Path to $100K or More” Blog ·      “Get to Know Your Clients with the F.O.R.D. Method” ·      “Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia” FREE e-book ·      You CAN Build a 100% Referral-Based Business Special offer ·      staypaidpodcast.com/magazine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     A unique and cost-effective holiday client gift 2:22     Family gatherings are ripe with opportunities 4:17     Clean your client mailing list 5:19     A truly personalized touchpoint 6:13     Proof of magazine’s referral-generating power 6:42     Digital touchpoints for the holidays 7:56     Leverage in your follow-up [script] 11:44   Additional uses for your magazine 12:27   An amazing ROI 13:57   You need a REASON to call 17:06   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
11/2/202317 minutes, 48 seconds
Episode Artwork

Unmasking Imposter Syndrome: Confront Your Insecurity and Thrive

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don’t deserve their success and are going to be exposed as a fraud. It’s called imposter syndrome, and in this episode, we talk about the symptoms, why it’s so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 0:51     Imposter syndrome defined 2:33     Experiences of imposter syndrome 3:03     Success can instigate imposter syndrome 4:05     Tom Brady | Humility can calm you 5:01     Symptoms of imposter syndrome 6:09     Luke confronts his vulnerability 7:09     You still know more than your clients 8:03     Practice is the antidote to insecurity 9:10     Tip 1: Challenge and share your negative thoughts 10:54   Tip 2: Focus on your strengths 11:43   Winners strive for more 14:17   Tip 3: Surround yourself with supportive people 14:43   Tip 4: Get a therapist/coach/mentor 19:30   Action Item   What is imposter syndrome and how can you combat it?
10/30/202320 minutes, 26 seconds
Episode Artwork

5 Cold-Email HACKS That Get Responses

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren’t opened or otherwise don’t get you the desired response? In this Silver Dollar episode, we share the techniques we’ve tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Blogs ·      “How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)” ·      “The Best Email Segmentation Strategies for Real Estate Agents” ·      “Exploring Email Marketing Analytics” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     An email list is your most important asset 2:14     Tip #1: Ask a question 4:22     Tip #2: Target your audience 5:49     Short vs. long emails 6:56     Tip #3: Always include a single CTA 8:16     Tip #4: Plain text vs. designed HTML 9:54     Tip #5: Follow up produces conversions     13:08   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
10/26/202313 minutes, 50 seconds
Episode Artwork

The Best Golden Nuggets of 2023 | Social Media

It’s incredibly gratifying when a listener tells us they’ve gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we’re sharing some of the best social media advice we’ve gotten from guests this year with the hope that you’ll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what’s popular now to make content creation super easy, and discover the inspired three-part video strategy that we’re testing to keep viewers engaged longer. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00     Introduction 0:51     How to get better results from social media 1:33     Find and post about what is trending (Tamara Thompson) 3:29     Be consistent (Marie Lee)     4:57     Don’t create when you can document (Jeff Pfitzer) 6:35     Provide edutainment (Katelyn Rhoades) 9:03     Consume content and test what works (Eric Simon) 11:00   A new podcast is coming! 13:24   Action Item The Best Golden Nuggets of 2023 | Social Media
10/23/202314 minutes, 16 seconds
Episode Artwork

Embracing Failure: The Key Catalyst for Personal Growth and Success

Failure is a tricky thing. No one likes it, but everyone does it. It's inevitable. And yet when most people fail, they tend to get down about it.  Some are so negatively affected by failure that they stop trying and quit altogether. Still others don’t try at all because they’re afraid of that failure. But if we all fail at one point or another, then what makes successful people different from those just described? They’ve learned to fail well. Listen to this Silver Dollar episode to discover why failure is the antidote to the complacency success so often creates, two genuine benefits of failure that make a productive adulthood possible, and three ways to cope with the disappointment that mistakes can cause. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources QBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life by John G. Miller You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:53     Failure is inevitable 1:15     Failure in our own company 4:26     Failure is a great teacher [example]     5:36     Failure fosters resilience 6:58     Failure encourages creativity 8:26     Failure promotes self-reflection 10:46   Failure gives you an opportunity to start over 12:46   4 tips for dealing with failure 16:46   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/  
10/19/202317 minutes, 32 seconds
Episode Artwork

500 - We Take on the Hot Ones Challenge & Answer Listeners’ Questions

We’re super excited about the format for this special 500th episode of Stay Paid. Borrowing from the popular Hot Ones show, we answer questions from our listeners and a few from our employees while eating hot wings. The hotter the wings get, the harder it is for us to keep our cool and make it through! But the struggle is worth it because we’ve some great questions that deserve equally great answers. Listen to find out the most overlooked marketing tactic that will radically elevate your brand, how we respond to a former guest who wants to know which strategy is really the best for building a brand, and our advice for winning over referral partners when you’re new to the business and haven’t yet built a reputation. Plus, we’ve got a major announcement you won’t want to miss. It’s about a seismic shift that’s going to bring even more value to our listeners. This is big! Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith ·      $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi ·      Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:25     The Hot Ones challenge 2:52     Special thank you deal 4:16     Q1: To what do you attribute your success? 7:18     Q2: What’s been your biggest disagreement? 10:03   Q3: Where do you see yourselves is five years? 13:47   Q4: Where is the best pizza? 17:05   Q5: What marketing tactic do Realtors® often overlook? 20:46   Q6: What would you say to agents who only want to do free marketing? 23:58   Q7: Cold-calling/door knocking vs. client events/magazines—what’s your take? 28:21   Q8: What’s your advice to graduates looking to start their careers in marketing? 32:35   Bonus Questions 36:12   Q9: What's the best way to attract referral partners when you're new to sales? 40:40   Q10: What is the one thing that, if it gets done, causes everything else to fall into place? 43:45   Announcing a new Stay Paid feed 48:01   Action Item   We Take on the Hot Ones Challenge & Answer Listeners’ Questions   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
10/16/202349 minutes, 10 seconds
Episode Artwork

499 - How to Create a Marketing Plan in 6 Steps

In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Free tool: Marketing Revenue Calculator Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Get ready now for 2024 2:06     Step 1: Set income goal 3:08     Step 2: Identify lead sources 3:51     Step 3: Categorize and assign weights 5:01     Step 4: Calculate conversion rates 7:49     Step 5: Assign budget and activities 8:32     Step 6: Work the plan 12:34   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
10/12/202313 minutes, 16 seconds
Episode Artwork

498 - From Setback to Success: Our Vital Need for a Trusted Ally

We’ve interviewed many guests who’ve told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he’s had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team’s motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Call Allie at 918-513-2797 ·      Website: theinvestedamerican.com ·      Coaching and free e-book: alliesaleh.com You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:00     Allie’s backstory 2:17     Reliance on confidence, mindset, relationships     5:04     Activities that (re)built his business 8:10     Qualities that attracted agents to the team 11:27   Balancing motivation with accountability 14:36   Coaching and experience with mentors 17:45   The need to have someone in your corner 19:40   Thoughts on therapy and self-help 24:43   Advice for struggling entrepreneurs 27:41   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more   From Setback to Success: Our Vital Need for a Trusted Ally  
10/9/202329 minutes, 2 seconds
Episode Artwork

497 - The Skill Set That Transforms Businesses and Lives

We all want to be able to do more in the 24 hours we get each day. But juggling multiple balls at once means that no single ball gets 100% of your attention—and that’s bad for your business. In this Silver Dollar episode, we discuss how a loss of focus injured the growth of our own company, why it can be difficult to say no to opportunities, and the startling impact the pursuit of multiple goals has on productivity. Listen to discover how implementing multiple initiatives puts your bottom line at risk, the strategy used by Warren Buffet to prioritize his goals, incredibly disturbing research about the inefficiency created by multitasking and interruptions, and tips for effectively maximizing your productivity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Book: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss ·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 0:51     Signs of a lack of focus 1:19     Story about Bills Gates and Warren Buffet 2:00     Poor company growth 2:51     The cost of not being focused 3:49     Be an optimistic realist 5:10     The need for discipline 8:45     The price of interruptions/multitasking 11:01   Big success comes from intense focus 15:45   Action Item   The Skill Set That Transforms Businesses and Lives
10/5/202316 minutes, 24 seconds
Episode Artwork

496 - Never-Fails Trade Secret for Insurance Referrals

Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn’t happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he’s sharing his killer strategy with us. When you listen, you’ll discover a foolproof referral script that has clients feeling like they’re receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect ·      Social media: @peterjfournier on all platforms ·      Website: allthingsinsurancegroup.com ·      Training: petefournier.com   Book recommendations ·      Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant ·      Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner ·      The 10X Rule: The Only Difference between Success and Failure by Grant Cardone ·      Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone Free e-book ·      Lead Generation for Insurance Brokers You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more   0:00     Introduction 2:19     Peter’s backstory 3:39     A $73K weekend 5:39     Staying in front of your clients 8:15     How to ask for a referral (strategy) 11:33   Referral closing ratio 12:14   Client touchpoint strategy 14:31   How to recruit agents 17:15   How to persevere in lean times 20:00   Recommended books 23:56     Action Item      
10/2/202324 minutes, 59 seconds
Episode Artwork

495 - 3 Keys to Seminar Success: Planning, Topics, Promotion

In this Silver Dollar episode of Stay Paid, we get to the point and down to business with some hard-hitting, practical advice for hosting a stellar seminar that will get butts in seats. We talk through various reasons to host an educational presentation, share a long list of highly popular topics suitable for real estate, and give tips for how to best promote your event to your ideal audience. Listen to discover how to attract new leads with an easy strategy that piques interest in your topic, our golden sequence for sending email invitations that get people to register, and a ninja-level tip for repurposing your seminars. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      For more about hosting a real estate seminar, listen to episode 251: How to Generate More Leads Using Educational Workshops (with Faina Shapiro). ·      For more details about the planning phase of hosting a seminar, check out the blog “How to Host a Successful Educational Seminar [8-Step Process].” ·      You can get more free resources, including e-books, lead magnets to attract new leads, and useful printables by visiting our Resource Library.   0:00     Introduction 1:42     4 reasons to host a seminar 3:42     Popular real estate seminar topics 7:13     Tips for promoting a seminar 9:01     Recommended email invitation sequence 11:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   3 Keys to Seminar Success: Planning, Topics, Promotion
9/28/202312 minutes, 42 seconds
Episode Artwork

494 - The Broke Agent on Content, Social Media, and Hottest Topics in Real Estate

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He’s also the cofounder of BAM (Broke Agent Media) and serves as the organization’s chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well). Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: nowbam.com ·      YouTube: @nowbam ·      Instagram: @thebrokeagent ·      Podcast: Over Ask presented by Broke Agent ·      Training and education: BAMX You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:52     Eric’s backstory 2:38     The evolution of the Broke Agent 5:38     Simultaneous growth across platforms 6:25     The road to Eric’s true calling 8:04     The shift to serious real estate news 11:55   BAM delivers what other outlets lack 14:04   How to keep content fresh on a mass scale 17:08   Maintaining the integrity of a growing brand     21:08   Promoting the BAM brand with conferences 23:11   Thoughts about AI 24:00   Thoughts about virtual brokerages 26:10   Thoughts on best channels for real estate 28:09   Recommendations and advice     32:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Talking Content & Social Media with The Broke Agent | BEST Platform
9/25/202333 minutes, 17 seconds
Episode Artwork

493 - Feeling the Grind: 4 Strategies for Pushing Through

As an entrepreneur, there’s no escaping the challenges that can impede your success. You’ve got to secure funding, manage cash flow, navigate market competition, and adapt to rapidly changing conditions. And that’s just the business-side of things—there’s also the emotional toll of uncertainty, long hours, and insidious doubt. It can be tough to stay resilient. In this episode, we’re sharing four ways to bolster your resolve so that when you hit a rough patch, you’ll have what you need to keep going. Listen to discover why your goals may not be sufficiently motivating (and what to do about it), the one thing with the most power to influence nearly every aspect of your life, and the serious problem perpetuated by the current “hustle and grind” culture that is sapping your energy. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:33     Being resilient is difficult 2:35     99% won’t accept this advice 4:14     Strategy: Be super specific about your goals | Know thyself 5:40     Specific goals get you through adversity (story) 8:18     Strategy: Invest in yourself | Choose your environment 10:45   Strategy: Get an accountability partner | Put skin in the game 11:47   Strategy: Rest, reflect, recharge 15:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
9/21/202316 minutes, 37 seconds
Episode Artwork

492 - The Bucket Plan: How to Captivate Clients and Eradicate Confusion

We’re talking with Jason Smith and Dave Alison, the CEO and COO, respectively, of Clarity 2 Prosperity. Together, they explain how the techniques described in Jason’s book, The Bucket Plan, take an intangible service like financial planning and turn it into a process that prospects can experience and understand. The basic principles that inform their tactics are ones that professionals in any industry who sell complicated services or intangible products can use to move prospects forward in the sales process. When you listen, you’ll learn four steps you can use to package your wisdom into a process clients can understand, a simple technique to dramatically increase your clients’ engagement while enhancing your authority and credibility, and the power of stories, analogies, and visuals to eliminate confusion and persuade an audience.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      The Bucket Plan: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason Smith ·      Free e-book: “Lead Generation for Financial Advisors” ·      You can get more free resources, including lead magnets and additional e-books, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:17     Jason and Dave’s backstory 2:00     Origins of the Bucket Plan 4:41     Selling a 4-step, tangible process 8:35     Visualization | Let clients see the process 11:11   Advisors #1 job is to simplify 16:00   The impact of simplicity [Golden Nugget] 17:39   The psychology of engaging your clients 19:37   A structured process is scalable 20:42   Using the process for lead generation 23:11   Book recommendations 28:00     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ I Insurance agent looking for your own personally branded magazine? Visit: https://remindermedia.com/staypaidfinancial/
9/18/202329 minutes, 17 seconds
Episode Artwork

490 - Winner of “Penn & Teller Fool Us” Unveils Secret to Sales and Service Magic

We interview Kostya Kimlat, a magician who has helped refocus and reenergize the sales and customer service staff at dozens of well-known companies, including Balfour Beatty, Walt Disney World, Morgan Stanley, and Siemens. (You may know him as the guest who stumped Penn and Teller on their show Penn & Teller: Fool Us.) His ability to translate “thinking like a magician” and managing “perceptual transactions” to creating your desired effect in clients is not only unique but also incredibly insightful and useful. When you listen, you’ll learn a genius strategy to dramatically increase access to more prospects instantaneously and without depleting your resources, tips for how to read a room and know what each person needs to stay engaged and satisfied, and four simple steps to create interest and build trust with any audience in any situation. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: thebusinessmagician.com ·      Watch Kostya’s performance on Penn & Teller: Fool Us ·      Hocus Pocus Practice Focus: The Making of a Magician by Amy Kimlat We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 1:06     Kostya’s backstory 1:57     Businesses should “think like a magician” 3:24     Customers prefer magicians to jugglers 4:33     Focus on perceptual management 5:42     From magician to motivational speaker 8:31     Thoughts on marketing 10:39   Fast growth vs slow and steady 13:25   Optimizing his opportunity with Penn & Teller 15:32   Getting into your audience’s heads [Golden Nugget] 18:59   Reading visual cues | Paying attention 23:16   Ways to connect with different needs of your audience 29:27   The illusion of reading minds 30:32   Being shaped by adversity 34:41   Kostya fools Luke and Josh 40:04   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want to request a free sample of our magazine? Visit: https://remindermedia.com/staypaidnewagent/
9/11/202341 minutes, 3 seconds
Episode Artwork

489 - 6 Tips for Having Difficult Conversations That Produce Results and Preserve Relationships

The idea of having a difficult conversation is uncomfortable primarily because we expect the other person to become defensive—and rarely are we disappointed. But what if you could soften, even eliminate their defensive posture? In this episode, we share six proven tactics that will not only dramatically reduce the tension that tough conversations create but also earn you the respect of the other person. When you listen, you’ll discover the main cause of challenging discussions and how to eliminate it, how to immediately set a tone that will encourage cooperation, and three key points you must include in every effective confrontation. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity by Kim Scott We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 1:38     One skill that exponentially improves your life     3:42     The benefit of being radically candid 5:00     Step 1: Tell them this is a difficult conversation 8:50     Step 2: Step 2: Ask permission 9:29     Step 3: Own your part of the problem 11:19   Step 4: Own your feelings (F.B.I.) 13:24   Step 5: Be specific with the details 16:16   Step 6: Listen and seek to understand 20:10   Action Item
9/7/202320 minutes, 52 seconds
Episode Artwork

491 - 12 Client Appreciation Events Inspired by Top Agents and Producers

We can’t help but notice the increasing number of Stay Paid guests who are holding client events, and it makes sense. These events are great way to show how much you appreciate your clients’ business and gather referrals. In this Silver Dollar episode, we’re sharing 12 client event ideas—that’s one for every month in 2024—from some of our top guests. Listen to find out how to get other people to pay for your event, a follow-up sequence that will multiply the power of your event, and our advice for getting tons of Google reviews while avoiding algorithmic suspicion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Podcast episodes ·      Ep. 257: How to Use Instagram to Close $50M in Sales (with Shannon Gillette) ·      Ep. 239: How to Ask for REFERRALS the Right Way (with Barb Betts) ·      Ep. 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker) ·      Ep. 426: How to Build a Referral-Only Business (with Garrett Maroon) ·      Ep. 275: How Marc Minor Built a $500M Book Using Referrals ·      Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business (with Stacy Allwein) Free resource ·      Real Estate Referral Partner Worksheet: Use this free resource to identify the businesses and people in your area with whom you share a common clientele but don’t compete for business.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
9/7/202315 minutes, 2 seconds
Episode Artwork

488 - Insuring Success: What It Takes to Build a Thriving Insurance Agency

Rosamaria is the CEO of Trusted American Insurance Agency (TAIA) in Sacramento, CA. She’s a seasoned professional speaker who likes nothing better than to help her audiences harness the power within themselves to take action and achieve their goals. We talk with Rosamaria about several subjects, including strategies for building a team, how to provide value to customers and agents, and the key to strong branding. Join us to discover the best way to give value that builds a business and your confidence, two vitally important components of creating a successful insurance brand, and three tactics that new and experienced agents can use to generate leads and find quick wins. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Connect with Rosamaria on LinkedIn ·      Website: taia.us ·      Free e-book: “How Independent Insurance Agents Can Increase Service and Lines of Coverage” ·      You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking to increase your referral rate? ] Visit: https://remindermedia.com/staypaidinsurance/   0:00     Introduction 2:56     Rosamaria’s backstory 4:11     You need to have a “why”     5:21     Referral and retention strategy 6:44     3 steps to building a successful agency 10:36   Personal growth and source of motivation 13:10   Building a new brand 15:38   Strategies for finding leads 18:49   Thoughts on transparency in the industry 20:12   Thoughts on the role of an agent 23:19   Action Item
9/4/202324 minutes, 33 seconds
Episode Artwork

487 - Supercharge Your Lead Generation: 3 Ways to Unleash the Power of AI

Artificial intelligence has already changed what the future looks like—there isn’t a single industry where it hasn’t made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process with the ultimate benefit being the ability to make more commission faster. Listen to discover how AI can pinpoint the homeowners in your market likely to move and maximize your limited resources, automate and streamline lead qualification to free up more hours in your day, and ease the pressure of consistently nurturing leads with faster and easier content marketing. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Special offer: Get a 50% discount from Catalyze AI at catalyzeai.com/remindermedia ·      Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” ·      Blog: “AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads”   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00     Introduction 0:50     The explosive popularity of AI 2:35     Use AI to enhance lead targeting 5:40     Catalyze AI: Identify property beneficiaries 8:28     Use AI for improved efficiency (chatbots) 10:24   Use AI to create better lead nurturing content 11:00   Select the best ChatGPT prompts 17:35   Action Item
8/31/202318 minutes, 21 seconds
Episode Artwork

486 - How to Forge a Legendary Brand Using the Potency of Stories

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: impactlegacygroup.com ·      YouTube: Life Insurance Academy ·      Instagram: @rogershort ·      Facebook: @rogershort ·      LinkedIn: @rogershort ·      Free e-book: ”The Relationship Marketer's Guide to Branding”   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/   0:00     Introduction 1:02     Roger’s backstory 1:53     Story #1: Climbing in Colorado 3:29     Life lessons you learn from doing hard things 5:37     The motivation to build Impact Legacy Group 9:57     Story #2: First exposure to life insurance 13:03   Building a brand | The start of the Life Insurance Academy podcast 16:25   Building a brand requires authenticity 18:37   Be authentic, provide good content, and people come to you 20:59   Top telephone sales tips 22:32   The power of storytelling 27:15   Advice for facing adversity 32:47   Action Item    
8/28/202334 minutes, 36 seconds
Episode Artwork

485 - 6 Dynamic Strategies to Become a Communication Virtuoso

We’ve got six tips for how you can enhance your influence and deeply connect with an audience, whether it consists of one or one hundred. Put into practice, these tips will enhance your sales presentations, your day-to-day conversations, and even your personal relationships. When you tune in, you’ll find out a never-fails question you can ask to ensure your audience got the message you wanted them to, the strategy that ensures your audience will empathize with you and your message, and how to build your confidence when addressing an audience regardless of the topic, time, place, or occasion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:51     Communicate for wealth and influence 4:05     Tip #1: Be an amazing listener and observer 5:25     How to get feedback 7:09     Tip #2: Connect through emotion 8:54     Know yourself and your audience 10:38   Tip #3: Speak with conviction 12:08   Tip #4: Prepare to be confident 15:43   Tip #5: Keep it simple 17:26   Tell stories     0:00     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   6 Dynamic Strategies to Become a Communication Virtuoso
8/24/202322 minutes, 33 seconds
Episode Artwork

484 - 4 Ways to Make Relationships the Bedrock of Your Business

Stacy Allwein has been an agent for 20 years and, along with her team, has sold properties totaling more than $57M with the majority of her clients coming to her through referrals. When you listen to Stacy’s interview, you’ll hear her talk about four simple but highly powerful ways you can nurture relationships, build trust, and become unforgettable. Tune in to discover a nuanced way to introduce the topic of real estate into your pop-by conversations, the client appreciation event that can routinely attract 200+ people every year, a no-pressure approach to making warm calls that keeps you top of mind, and several unique activities to promote your brand and generate goodwill while meeting the needs of your community. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: allweinteam.com ·      Email: [email protected] ·      Instagram: @allweinrealtor ·      Phone: 301-606-6716 ·      Webinar: “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” ·      Free 12 Month Pop-By Printable Bundle. You can find more free resources, including e-books and lead magnet to attract clients, when you visit our Resource Library.   0:00     Introduction 0:57     Stacy’s backstory 1:32     Relationships over other lead-gen tactics 3:16     Top relationship-nurturing activities 4:32     How to conduct client pop-bys 8:01     Making warm calls 10:48   Unique relationship-nurturing activity 11:55   Focus on relationship and the business will come 13:08   Hosting client events | Client event ideas 16:53   Working with family | Hiring agents 20:45   Geofarming strategy 25:39   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking for a new way to generate a consistent flow of leads? Visit:  https://remindermedia.com/staypaidfollowup/
8/21/202326 minutes, 48 seconds
Episode Artwork

483 - 4 Easy Steps to Building a Client Database You’ll Actually Use

If you don’t have a client database, you’re doing yourself a huge disservice. The value of your business is in your client list, and we’re giving you everything you need to build one with speed and efficiency. (And if you’re already working with some form of a list, we’ve got key tips for how you can make it better.) Watch and discover the essential information you need for each of your contacts and how to get what you may be missing, useful suggestions for the different ways you can segment your list to pull the most value from it, and the one thing that—if you don’t do it—will render your database useless. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources To find a person’s contact information, consult these sources: ·      BeenVerified ·      Whitepages For more helpful information, check out these blogs: ·      “How to Build an Effective Contact Database in Under 5 Minutes” ·      “Get to Know Your Clients with the F.O.R.D. Method” ·      “The Best Email Segmentation Strategies for Real Estate Agents” Free database template ·      Contact Database Template   Want Josh and Luke to help you with your marketing? Visit: https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 0:51     The value of a customer database 2:04     Build your customer database 3:46     Segment your customer database     7:39     Information to include in your customer database     9:18     Keep your customer database up to date 10:12   Act on the information in your customer database 12:47   Action Item    
8/17/202313 minutes, 47 seconds
Episode Artwork

482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust

Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He’s sharing specific SEO advice, the best platforms for distributing value and building trust, and his recommendations for topics that even a novice blogger or new real estate agent can knock out of the park. When you listen, you’ll discover the valuable SEO strategy that catapulted Kyle's rankings on Google, a reliable source of popular blog topics that so many agents routinely fail to consider, and why videos, podcasts, and blogging provide continuous value that posting to social media simply cannot—and never will—deliver. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Email: [email protected] ·      Instagram: @realkylehandy ·      YouTube: @kylehandy ·      Blog and trainings: kylehandy.com   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   0:00     Introduction 1:14     Kyle’s backstory 2:51     Moving to eXp 5:01     Attract agents with content marketing/blogging 9:29     SEO tips and tools for ranking on Google 11:45   Advice for new bloggers 14:34   The evolution of Kyle’s website [Golden Nuggets] 16:54   Kyle’s business and life today 18:25   The superiority of content marketing for lead-gen 23:11   Ranking channels/platforms – email 26:05   Ranking channels/platforms – video, podcast, blogging 27: 13   Ranking channels/platforms – social media 31:55   Thoughts on ranking locally 33:59   Long-term consistency, stability, and credibility 36:52   Top content ideas for real estate agents 42:45   Action Item
8/14/202343 minutes, 40 seconds
Episode Artwork

481 - 3 Transformative Steps to Personal Success

In July, Luke was a keynote speaker at the Eight Percent Nation Conference founded by insurance industry guru Cody Askins. It was an amazing event, but when he reflected on everything it took to achieve his goal of being center stage at a major conference, he realized there were a few lessons he learned along the way: two that pushed him forward . . . and one that held him back. Listen to discover one of the most helpful tactics that will clarify your vision of success and keep you moving toward it, a reason for the reluctance so many of us feel when we need to promote ourselves in the pursuit of what we want, and the roles that opportunity and preparation play in getting you ready to seize what’s within your grasp. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Cody Askins on YouTube @CodyAskins ·      Website to earn more about the Eight Percent Nation 0:00     Introduction 0:54     Appearance at 8% Nation     2:43     Lesson 1: The power of visualization 4:22     Lesson 2: Limiting beliefs fueled by fear and ego 7:31     Appreciate the steppingstones; you learn from them 9:10     Lesson 3: Do the work to be prepared 11:19   Summary 13:00   Action Item   3 Transformative Steps to Personal Success
8/10/202313 minutes, 35 seconds
Episode Artwork

480 - How to Keep Talent without Big Money

In this week’s interview, Jason Martin, who leads one of the country's top real estate teams per the Wall Street Journal, talks about how video has changed his lead generation strategy and the super unique tactic he uses to attract and retain only the best agents. But what stands out is his view on personal growth and the priority he gives it in his professional and personal life. His perspective, and how he puts what he believes into practice, has the potential to fix what he feels is wrong in real estate—and probably a lot of other industries as well. Tune in to find out the one factor that distinguishes top performers from all others in every industry, why some of the most successful leaders are able to achieve a delicate balance that most of us are afraid to try for, and the adverse consequences of choosing a road our lives will travel on before we decide upon a destination. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Connect on Instagram or Facebook @jason.d.martin.5 Set an appointment with Jason on Calendly: https://calendly.com/jasonmartin1on1/jason_martin   0:00     Introduction 2:04     Jason’s backstory 5:11     Most effective lead-gen strategy     7:20     The key to lead gen is consistency     10:31   It’s too easy to give yourself a free pass  12:11   The master of discipline – Michael Jordan, the master of discipline 15:07   Finding motivation in the setbacks 17:31   A leader’s first great balancing act 19:16   A leader’s second great balancing act 23:22   Attracting and keeping good agents 28:10   “What do you want out of life?” 34:26   Advice to agents who are struggling 38:19   Action Item Want to find a way to generate a new consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid:  https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Find Your People | Build Your Tribe | GROW Your Business
8/7/202340 minutes, 24 seconds
Episode Artwork

479 - How to Attract and Build a Tribe

Some of the most successful guests we’ve spoken to on Stay Paid agree that having a loyal group of social media followers is indispensable to growing a business. But having followers suggests that there is a leader, so the key question is how do you become a leader that others want to follow? In today’s Silver Dollar episode, we talk about how to build a tribe that is invested in your success. When you listen, you’ll discover the biggest mistake people make when trying to grow an audience on social media, the secret to standing apart and above the vast majority of businesses on these platforms, and the fundamental reason why people join and stick with a tribe. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Tribes: We Need You to Lead Us by Seth Godin ·      Tribes: The Ultimate Guide to Create a Following for Your Business Using Social Media by Seth Godin We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 0:54     What defines a tribe 2:29     Your vibe, your tribe, your niche 4:15     Tribe leaders need to be remarkable 6:52     Quality leaders provide value to their tribe 9:23     Be intentional about people allowed into your life 13:31   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
8/3/202314 minutes, 20 seconds
Episode Artwork

478 - Be a Business of Purpose and Profit (with Giveback Homes)

We’re super excited to have Caroline Pinal, cofounder of Giveback Homes, talk about the amazing way this organization is offering real estate professionals a means to inspire social change and build trust among their prospects and clients. If you’ve been thinking about finding a way to stay better connected with your clients, have a desire to become more involved and visible in your community, want to support a charity but aren’t sure how to pick a legitimate cause, or wonder whether prioritizing purpose over profit is really a sound way to build a successful business, then this is an episode you don’t want to miss. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: givebackhomes.com 0:00     Introduction 2:25     Giveback Homes backstory 4:34     Balancing profit and charity 6:34     How Giveback Homes operates 7:53     Opportunity to involve your clients [Golden Nugget] 9:10     Benefit of incorporating philanthropy into a business 10:49   How to select a charity to support 12:10   The fear of taking the first step 14:49   The power of storytelling 15:52   Doing social good makes good business sense 17:18   Caroline’s advice to struggling entrepreneurs 21:48   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want help becoming unforgettable with your clients? Visit: https://remindermedia.com/forgottenagent/
7/31/202322 minutes, 48 seconds
Episode Artwork

BONUS - 3 Characteristics Successful People Have in Common

In this week's bonus episode, Luke reveals the 3 things that all successful people have in common. Do you know what they are? Listen to this episode to find out!   This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
7/29/202320 minutes, 14 seconds
Episode Artwork

477 - The Ironclad Key to Growing Your Business

There is one thing that the world’s most successful entrepreneurs all have in common: they act. It’s the real secret to their success. In this episode, we explain a very simple strategy that will enable you to take meaningful action—and produce guaranteed business growth. Join us to find out why school dropouts seem to have a knack for becoming super successful businesspeople, which business ideas are most likely to succeed while the majority of other ideas fail, what it means (in practical terms) to “fail fast,” and a three-step strategy that will safely get you to the other side. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   The Ironclad Key to Growing Your Business
7/27/202312 minutes, 31 seconds
Episode Artwork

476 - The Single Instagram Strategy That Netted $7M in 2 Years

Marie Lee ditched all her lead-generation strategies except one—posting content on Instagram. Of course, there is a keen method to her madness, and it’s working to the tune of $10 million in sales in only two years. When you listen to her interview, you’ll hear her explain what she does, how she does it, and the advice she has for agents who want to experience their own success. Tune in to discover the key strategy for turning your Instagram followers into paying clients, a tried-and-true technique for posting content that ensures your audience will keep coming back for more, and three criteria you can use to generate content that will resonate with your followers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Connect with Marie on Instagram: @movemetotennessee ·      Recommended book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 1:38     Marie’s backstory 3:35     Her move into real estate 5:06     Going all-in on Instagram 7:55     Driving business with a niche strategy 9:47     Content strategy to promote reach/exposure     11:59   Moving/nurturing leads through her funnel 14:02   Her email strategy 17:56   Her Reel content strategy 20:35   Following people outside your industry  22:28   Gaining efficiencies [Golden Nugget] 25:08   Advice for new agents 28:25   Action Item Want to become unforgettable with your own personally branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How to Grow Your Instagram | Agent’s ORGANIC Secret Netted $7M
7/24/202329 minutes, 43 seconds
Episode Artwork

475 - Build Your Personal Brand in Only 6 Steps

Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you’ll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors’ trust, and the results-driven formula to use when developing an irresistible value proposition. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Article: “How to Build a Personal Brand (Complete Guide)” from Thinkific.com. ·      Book: Building a Story Brand by Donald Miller ·      Tool: answerthepublic.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 0:54     Competition among brands 1:25     Brand control 2:18     Step 1: Build a foundation 4:22     Step 2: Choose a target audience 5:38     Step 3: Create an irresistible value proposition 7:21     Step 4: Optimize your personal website 10:55   Step 5: Create a content strategy 14:07   Step 6: Build a community 16:56   Action Item
7/20/202317 minutes, 47 seconds
Episode Artwork

474 - How to Recruit and Retain Real Estate Agents (and Cut the Bad Ones Loose)

We’re talking with Ryan Zook, cofounder and CEO of the Dwellus Group. Ryan’s been recognized by REALTOR® Magazine as a top “30 Under 30” agent, was named one of Virginia’s 100 most influential agents, and has been featured on HGTV’s House Hunters. Listen to his interview to hear more about creating and promoting a value proposition, the art and science of finding, keeping, and releasing talented agents, and the phenomenal success he’s had since joining Real Broker, LLC a little less than a year ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: dwellus.com ·      Instagram @ryanzook 0:00     Introduction 1:16     Ryan’s backstory 2:00     Filming “House Hunters” 3:55     Keys to success: strong branding 7:27     Promoting your value prop [Golden Nugget] 10:11   The art and science of keeping talent 12:36   Policy on team meetings 14:48   Cutting an agent from the team 17:45   Thoughts on maximizing talent 20:03   Coaching dual-career agents 22:21   Coaching agents to generate leads 26:09   Real Broker: recruiting downline agents 32:13   Know and promote your value prop [Golden Nugget] 35:55   Action Item
7/17/202336 minutes, 35 seconds
Episode Artwork

473 - 3 Truths Everyone Should Live By

This week on Stay Paid, we’re taking the time to examine a few thoughts—we call them truths—that have the power to make you reconsider the way you think about fortune and failure. Taken to heart, these three truths will encourage you to take positive actions that are guaranteed to create breakthroughs in both your business and your personal life. Listen to find out the key to believing you are doing exactly what you need to be doing—and sticking with it; how to make failures, missteps, and setbacks work for you and not against you; and a critical reason so many feel stuck and what you have to do to move forward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources If you believe you have what it takes to be an outstanding salesperson, then consider working with us! Visit careers.remindermedia.com for the latest opportunities. 0:00     Introduction 0:51     Truth #1: The grass is greener where you water it 3:49     You get to the other side through patience 4:35     Be disciplined, be consistent, fix the cracks 7:25     Truth #2: Any failure can be overcome   8:17     Admitting failure retains control over it  9:44     Drop the façade and be authentic 11:05   Truth #3: Create an environment in which you can thrive 12:10   Be willing to fire people from your life 15:21   Action Item   3 Truths Everyone Should Live By
7/13/202316 minutes, 13 seconds
Episode Artwork

472 - Spend $0 on Marketing and See MASSIVE Results (with Janet Brinck)

We are excited to be speaking with Janet Brinck, cofounder and director of strategy and growth of Dwellus real estate and owner of Real, a national coaching and training program for agents. Listen to her interview to discover strategies for expanding your business through the art of leverage, how to generate meaningful conversations, ways to elevate your credibility through your social media content, and how to overcome adversity when the going gets tough. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Connect with Janet: [email protected] ·      Instagram: @janet.brink ·      Website: dwellus.com   0:00     Introduction 1:48     Janet’s business bio 3:04     Building a successful team at The Dwellus Group 7:00     Training agents to generate leads 8:45     Using video on social media to generate leads 11:30   Being authentic on social media 16:16   Don’t create; document instead 17:28   Client touchpoints – examples 19:12   A deeper dive into client events 22:09   Motivation: Share the good and the bad 27:26   Faithful Agent Conference 30:33   Action Item   Want to become unforgettable with your very own branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
7/10/202331 minutes, 44 seconds
Episode Artwork

471 - Should You Hire an ISA to Follow Up with Leads? [Part 3 of FB lead generation]

In this Silver Dollar episode, we continue our focus on using Facebook ads to generate a never-ending stream of leads for your business with a pro tip for making the most out of those leads—hire an internal sales agent (ISA). Listen to learn how an ISA can help you convert more leads into paying clients, when's the best time to bring one in, and the biggest mistake you can make when managing your pipeline of leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources Callnovo.com The ISA used by Luke’s brother Facebook Ad Services at https://remindermedia.com/staypaidfollowup/ Personally branded magazine https://remindermedia.com/staypaidmagazine/   0:00     Introduction 1:22     The right time to hire an ISA 3:08     Baseline measures for an ISA 4:50     The real benefits of an ISA 5:49     What to look for when hiring an ISA 6:54     Set realistic expectations | benchmarks 9:15     Why you need extensive follow-up 10:52   Help to generate leads for your business 12:23   Action Item   Should You Hire an ISA to Follow Up with Leads? [Part 3 of FB lead generation]
7/6/202313 minutes, 23 seconds
Episode Artwork

470 - Training Tips that Create GREAT Sales Callers (with Alex Noori)

In this week’s episode, we sit down with someone near and dear to our hearts: Alex Noori. He is the talent development specialist at ReminderMedia (the company behind Stay Paid), where he helps shape our new classes of callers into sales assassins. Listen to his interview to discover how to seek out hires who will bring your team the most success, which qualities to look for that can help you train people effectively, and the power of emotional intelligence in the sales training process. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.  Connect | Resources • To explore sales opportunities at ReminderMedia, visit https://careers.remindermedia.com/ • Use the predictive index assessment to find salespeople and employees with the traits you need to succeed. Get a free version at https://assessment.predictiveindex.com/bo/L6h/staypaid#page0 0:00 Introduction 1:15 Alex’s backstory 3:01 Top indicator of success 6:35 Learn how your trainee learns 8:11 Assessing EQ/social awareness 11:08 Developing EQ 15:02 Internalizing scripts; know the why 18:23 The real reason for high turnover 22:30 Belief in what you’re selling; connecting to purpose 26:37 Training toward belief 30:15 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking to increase your referrals? Visit: https://remindermedia.com/staypaidmagazine/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Creating the Perfect Sales Assassin | SALES TRAINING
7/3/202331 minutes, 19 seconds
Episode Artwork

BONUS - The 3 truths you need to master in life

In today's bonus episode, Luke shares some motivation on getting yourself to the next level.    If you want to get to the excel in your life and business, there are 3 truths you need to master. When you are able to master these 3 truths, you will win!   This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].  
7/2/202314 minutes, 15 seconds
Episode Artwork

469 - YOU'RE FIRED! A lesson in termination

Firing an employee is never easy, but there are times when it’s absolutely necessary. When an employee undermines your organization’s goals, your best move might be time to cut the cord and find someone else who’s a better fit. Listen to this Silver Dollar episode to discover the four key reasons for terminating an employee, how to track an employee's value using performance metrics, why you need a staff that reflects your company's mission and values, and the various ways one bad egg can sour company culture. 0:15     4 critical signs that indicate when it might be time to let someone go 3:40     Performance problems 8:05     Understanding the mission and vision of the business          11:00   Lacks Integrity 16:38   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast 4 signs it's time to let an employee go | TERMINATION
6/29/202318 minutes, 20 seconds
Episode Artwork

468 - Social Media Cheat Codes You Need to Know (With Jeff Pfitzer)

Creating an effective social media presence is crucial for any business. In this episode, Drunk on Social cofounder Jeff Pfitzer shares the 411 on how to leverage this tool to generate leads and boost sales. Listen to his interview to find out the platform to be on if you're new to social media, how to expand your reach, which types of content get the most views, and tricks to make creating viral content fast and easy. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Website: http://drunkonsocial.com/hire-us Email: mailto:[email protected] Instagram: ttps://www.instagram.com/jeffpfitzer/?hl=en%20o 1:00     Introduction 2:55     What social platforms should you be on 4:35     Organic vs paid reach 7:15     Opinion on social platforms 9:05     Should you get verified on social media 10:40   What should you post on social media 15:10   What type of content to focus on 17:25   Using social to build business and make sales 25:28   Where to get inspiration for content 32:47   Social media coaching 38:38   Action Item Are you a Real Estate Agent looking to grow incredible new leads for your business? Visit : https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How social media can help your future | BUSINESS SUCCESS!
6/26/202341 minutes, 22 seconds
Episode Artwork

467 - Mastering the Art of Lead Generation!

Facebook ads can create a never-ending stream of leads so you never have to cold-call again. But once you have those leads, what do you do with them? We’ve found the secret sauce for making this process easier, quicker, and more efficient, and we're sharing it with you to help you build your client base and boost your business. Listen to this Silver Dollar episode to discover ways to act quickly and efficiently on your Facebook-ad leads to rein in more clients, how to automate your lead-conversion process for these ads, and how to personally reach out to these leads when the moment is right. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. 0:12 Lead generation theme  2:20 Ads to be running on Facebook 4:05 Lead automation and follow-up 6:00 Texting leads 10:50 Email automation 16:20 What the numbers are showing 20:18 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast  
6/22/202321 minutes, 55 seconds
Episode Artwork

466 - The three steps to making $100,000 (with Juan Carlos)

We are excited to welcome back Juan Carlos Barreneche, founder and president of the Goldbar Real Estate Team of eXp Realty to Stay Paid. In this episode, he shares his strategies on how to up your game for converting leads to clients, which have helped him do over $250 million in sales. When you listen to Juan, you’ll realize just how simple it can be just by being consistent in your communication and implementing a solid automated marketing system that’s easy to use and leverage for maximum results. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Juan: -Instagram: @juangoldbar -Website: goldbartraining.com   Are you a Real Estate agent looking for an incredible way to get a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/
6/19/202328 minutes, 41 seconds
Episode Artwork

465 - The Biggest Lesson Learned from 75 Hard

Many people have tried Andy Frisella’s 75 HARD program—we did too! We don’t recommend this program for everyone, but pushing yourself to achieve short-term goals like this one can help you achieve more overall. It can also give you the motivation you need to reach your personal objectives and propel your business forward. In this week’s episode, we discuss how to build the dedication and mindset you need so you can consistently strive to do your best. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources 75 HARD   0:16     Introduction to 75 Hard 2:50     Using 75 Hard as a reset 4:40     What do you do every day? 8:00     Motivation to be consistent 9:30     Structure is the key to discipline 12:25   Accountability partners 17:45   You can’t change someone 18:30   Mental clarity 21:35   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing  
6/15/202322 minutes, 59 seconds
Episode Artwork

464 - The Secret Language to Gaining a Buyer's Trust (with Jaynie Wagner Carlucci)

Jaynie Carlucci, this week’s Stay Paid guest, is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants. Listen to find out how you can use NAP to form more genuine connections with clients. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Want to learn more about getting your own personal magazine? Visit : https://remindermedia.com/forgottenagent/ Connect | Resources To contact Jaynie, go to thebossteamcollection.com Email: [email protected] Instagram: @thenjreboss We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:32    Introduction 1:50    Jaynie’s backstory 3:05    Keys to success 6:25    Breaking into the luxury market 8:20    Neuro-linguistic programming (NLP) 18:30  How to keep your brand top of mind 22:30  Building your brand early 23:28  The book that has had the most impact on Jaynie 26:40  Action Item
6/12/202329 minutes, 24 seconds
Episode Artwork

463 - The Best way to use Facebook Ads

If you dread making cold calls, then this episode is for you. Facebook has billions of users monthly—so it can be a leads gold mine for your business. Listen to this episode to learn about which types of Facebook ads generate the most prospects, the types of content Facebook users flock to, and how to effectively convert the leads you generate on this social media platform into sales.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners! 0:36     4 ways to make Facebook ads successful 0:50     ChatGPT for your business 2:22     Lead generation ads 8:30     Branding ads 19:20   Action Item
6/8/202321 minutes, 47 seconds
Episode Artwork

462 - A former cop's lesson on leveraging past experiences for success!

Today, we are talking to Alex Bracke, multimillion-dollar producer, and broker/owner at Valor Group of Pearson Smith Realty. He gives us the inside scoop on handling objections during lead-generation activities and how to overcome them in advance. Listen to his interview to discover ways to create a framework that will prepare you for any objection, the importance of staying focused and consistent in converting prospects into clients, and cold-calling techniques guaranteed to drive revenue for your business. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Connect with Alex: - Email: [email protected] - Instagram: https://www.instagram.com/alexbracke/ - Website: valorgroupre.com 0:23 Introduction 2:00 Alex’s backstory 4:37 Transitioning into real estate and leveraging relationships 7:00 Creating a brand with valor 11:19 Objection handling workshops 15:15 Overcoming the most common real estate objection 17:20 Objection framework 19:15 How often should agents be calling leads 22:38 Home for Cops Program 25:30 Weight-loss journey 33:05 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing New agent that is curious about our personally branded magazine? Visit : https://remindermedia.com/staypaidnewagent/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast What Real Estate has NEEDED for YEARS | Leverage is everything
6/5/202335 minutes, 41 seconds
Episode Artwork

461 - How to Overcome the Fear of Public Speaking

If the thought of giving a presentation in front of a group makes you break into a sweat, then this episode is for you. With a little work and perseverance, you can learn how to be someone every audience member sits up and listens to. Listen to learn the prep work that will make speaking in front of others feel incredibly easy, what you need to share with your audience to hook them every time, and how to pace yourself so your listeners hang on your every word.    Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.    Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing
6/1/202319 minutes, 12 seconds
Episode Artwork

460 - Become the leader you were born to be! (with Michael McFall)

In this week’s episode, Biggby Coffee cofounder Michael J. McFall explains that for your operation to be completely sustainable, it needs to be able to run well even without you at the helm. To do that, you need to recruit expert talent who can help you bring your enterprise to the next level. Listen to Mike's interview to learn the secrets to creating a business culture that attracts top talent, why good leadership hinges on trust and integrity, and when to pass your leadership role to your management team. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: Biggby.com ·      Books: Grind: A No-Bullsh*t  Approach to Take Your Business from Concept to Cash Flow and Grow: Take Your Business From Chaos to Calm ·      LinkedIn: Michael J. McFall   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:30     Introduction 1:16     Moving from an entrepreneur to an effective leader 4:25     Growing new leaders 5:00     The timeline for developing a leader 7:15     How to let go and let leader’s fail 13:00   Forming a board to oversee a management team 14:45   Recruiting high-caliber talent 17:00   What does culture mean 20:12   Building trust and relationships with your team 25:50   Why write a book? 29:00   Impactful books 34:10   Action Item   Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing To learn how to generate more referrals and repeat business, visit: https://www.remindermedia.com Want to learn more about how we can help you get more referrals? Visit: https://remindermedia.com/staypaidmagazine/
5/29/202337 minutes, 10 seconds
Episode Artwork

BONUS - What Red Bull did to become #1 (and what you can learn from it!)

In this week's bonus episode, Luke discusses the two marketing stories you won't want to miss. How was Red Bull able to become the #1 energy drink in the world by throwing their product in the trash? What mistake did United Airlines make that lost them $180 million? Both stories come with valuable lessons you can use in your business, can't wait for you to hear them!    🚨 SPECIAL ANNOUNCEMENT FOR OUR STAY PAID LISTENERS 🚨 This weekend only, you can start your very own personally-branded magazine for just 9.99! That's 97% off the cost of our regular set up fee! This is the best time of year to get started, and we wanted to make sure we gave our Stay Paid listeners the inside scoop. If you're ready to increase your referral and repeat business, visit www.remindermedia.com/StayPaidMemorialDay And if you're already a client (one, we love you!!) and two, we wanted to make sure you got a deal, too! We have a special client-only offer going on this weekend, you can check that out at www.remindermedia.com/StayPaidClientDeal   This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
5/27/202318 minutes, 37 seconds
Episode Artwork

459 - Instagram True or False (Revealing IG Secrets!)

Building off last week’s episode on insider tips to succeeding on Instagram, we’re discussing the truths and myths with four true-or-false statements, and how to best use effective content to build a successful presence. You may discover that some of the strategies you thought were effective for increasing your follower interaction are actually counterproductive. Listen to this Silver Dollar episode to dispel any misconceptions and get powerful tips proven to help skyrocket engagement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:12    Instagram true or false 1:47    Does sharing posts in stories increase engagement? 4:13    Does reels have the highest engagement rate? 7:40    Does using an external editing app hurt your reels? 8:55    Does getting verified increase your reach? 14:18  Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing T o learn how to generate more referrals and repeat business, visit: https://www.remindermedia.com
5/25/202315 minutes, 52 seconds
Episode Artwork

458 - 7 Minutes to add Discipline into your life (With Allyson Lewis)

Everyone operates on autopilot occasionally, but that's no way to spend your entire life. In this week’s episode, Allyson Lewis, time-management pro, best-selling author, and founder of the 7 Minute Life, joins us to share how devoting time daily to careful planning and reflection can put you in complete control behind the wheel. Listen to learn how just seven minutes every morning can set you up for success, pinpoint the five most important tasks to complete before 11 a.m., discover how you can train yourself to be proactive and not reactive, and understand the value of ending each day with seven minutes of reflection and gratitude. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Want to see how we can help with your marketing? Visit: www.remindermedia.com/StayPaidMarketing 0:33    Introduction 1:54    Allyson’s journey 5:27    Why people are not focusing on themselves 7:37    Using 7 minutes to improve your life 8:40    The 5 words to change your life 9:00    People have lost the ability to think 10:40  Clarify what you want to do 12:37  Create a plan 16:35  How to add discipline to your day 21:10  Choosing to take action 22:53  The 7 minutes at the end of your day 25:55  Making sure you have purpose 28:12  Eudaimonic happiness 33:07  Action Item
5/22/202336 minutes, 29 seconds
Episode Artwork

457 - How to Build the 6 Traits of Successful Sales Closers

We decided to ask ChatGPT for the six top qualities that the absolute best closers share. The answers didn’t surprise us, but it did confirm what we know are the most important personality attributes and strengths any sales team should have if they want to close the most deals. Listen to this week’s Silver Dollar episode to discover the importance of being confident and goal-oriented as a salesperson, why expert closers are always talented listeners and communicators, and the one easy tactic for closing more deals that successful sale professionals always use but most others skip. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:16    Introduction: 6 things top closers have… 1:40    Exudes confidence 5:32    Is goal-oriented 9:08    Use persuasive communication 12:25  Ability to overcome objections 16:20  Use active listening 18:10  Actively follows-up 20:20  Action Item
5/18/202321 minutes, 44 seconds
Episode Artwork

456 - The Only Growth Strategy That Never Fails (with Justin Brock)

This week, we host Justin Brock, the owner and CEO of Bobby Brock Insurance. He’s built an insanely successful insurance business on the premise that providing value is the best marketing strategy for long-term growth. Listen to discover why leading with value simply makes good business sense and get examples of what Justin has done to encourage his audience to know, like, and trust his brand, hear about the types of marketing he’s doing and the benefits his agency has reaped from using multiple mediums, and find out about “Medicare Monsters”, Justin’s Facebook group, and his upcoming Medicare conference, MedicareCon, for intermediate agents and smaller agency owners in the Medicare space. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Learn more and register for Medicarecon here ·      Connect with Justin: [email protected] ·      Website: justinbrock.com ·      Facebook group: “Medicare Monsters”   0:23    Introduction 1:38    Justin’s backstory 4:59    The start of Medicarecon 8:15    Leading with value 9:15    Taking action on opportunities 13:30  Value outside of the sale 16:25  Marketing and advertising strategy 21:00  Building a brand 23:51  The rule of convenience 27:00  Getting noticed and adding value 30:42  Action Item    
5/15/202333 minutes, 17 seconds
Episode Artwork

455 - Unlock the Secrets: Meta’s 5 Keys to Winning on Instagram

Of all the social media platforms, Instagram (owned by Meta) is the most transparent about what it takes to have its algorithm promote your content. Compliments of @marketingharry, who has 293K Instagram followers and attended Meta’s most recent creators conference call, we’re sharing five tips that Instagram insiders have revealed to be key to your success on the platform. Listen to this Silver Dollar episode to discover five suggestions for how to boost engagement on Instagram, the optimal number of hashtags to attach to your posts, an way to satisfy the algorithm we bet you’re overlooking, and bonus, proven hacks we’ve used on our Instagram account that have worked for us. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Get @marketingharry’s summary of Meta’s creators conference call here.
5/11/202314 minutes, 39 seconds
Episode Artwork

454 - 5 Life-balancing, Business-growing Strategies for Real Estate Agents

In the almost two years since Shannon Gillette was last on Stay Paid, she’s ranked among the top 12 agents in Phoenix, Arizona. She’s also hired a coach and a virtual assistant, joined a new brokerage, and moved much of her marketing efforts to YouTube. Listen to this episode to find out the best decisions any agent can make regardless of the size of their business, the outrageously genius videos that are landing Shannon clients without the need for listing presentations, crazy good ideas for inexpensive client events, and the investments she’s been able to make since making the move to a new broker (big reveal!). Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Highnote.io for professional online presentations TubeBuddy for optimizing your YouTube channel @Shannon_Gillette to connect with Shannon on Instagram   1:37    Introduction 2:48    Shannon’s backstory 4:30    Balancing your real estate schedule 6:50    Creating next step videos for clients 7:37    Highnote.io 11:35  Content to create on social media 16:22  Client event ideas 21:22  Joining Real Brokerage 26:17  Action Item
5/8/202328 minutes, 31 seconds
Episode Artwork

BONUS - Are Morning Routines BS?

Do you really need a morning routine to be successful? Do you have a routine you swear by?   If you have been in the entrepreneur or motivational speaker space for any amount of time you have heard people talk about the power of a morning routine. On this week's bonus episode, Luke shares his belief on morning routines and the 4 things he focuses on to start his day on the right foot.    This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
5/7/202319 minutes, 4 seconds
Episode Artwork

453 - Dying Wisdom: 7 Lessons to Live By

We can all get weighed down by our own stress, so it’s a good idea now and then to step back and think about what’s most important in life, shifting our priorities to what really matters—and there are few things that will make you examine your priorities more quickly than finding out you’re dying. Listen to this episode to hear the seven things that the dying most regret not having done in their lives, find out why spending excessive time at work can be a double-edged sword, understand why perfectionists struggle with vulnerability, and discover the one activity that will instantly reveal to you whether you’re living a life of purpose. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources “7 Critical Life Lessons We Can Learn from the Dying” by Matthew Royse   0:12    Introduction 7 Critical Life Lessons We Can Learn from the Dying by Matthew Royse 1:35    Your echo chamber of what is important in life 3:12    #1 Not spending enough time with loved ones 6:07    #2 Spending too much time on work 6:36    #3 Follow your heart and pursue your passions 10:38  #4 Be more thankful 11:39  #5 Forgive others 12:52  #6 Embrace vulnerability 14:52  #7 Find your purpose 16:49  Josh’s Dad Joke 17:40  Action Item
5/4/202318 minutes, 22 seconds
Episode Artwork

452 - What’s Your Excuse? A Do or Die Approach to Cold Calling

Last year, John Wetmore’s agents sold an average of 10,000 policies monthly and generated $130M in paid annual premiums. He expects to double that in 2023. With numbers like those, we had to ask him about cold calling and how he goes about recruiting insurance agents for his team. Listen to John’s interview to discover why a hesitancy to make cold calls is the result of a choice, a never-fails tactic that works wonders to create self-imposed discipline within your team, his damning perspective of agents who fail to follow up with leads, and a novel take on recruiting agents that starts with being indifferent to whether they join you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Find all the ways to connect with John at johnwetmore.com   0:00     Introduction 0:42     John’s business bio 1:53     Typical cold-calling mindset | Mindset is a choice 4:10     Kidnapping analogy 7:20     How to hold yourself accountable 8:50     How to hold your team accountable 10:09   You can’t motivate another person     11:06   Perspective on following up with insurance leads 14:45   Follow-up strategy 17:08   Believe in the value you offer | CARR 20:17   Tips for recruiting insurance agents 24:54   Nothing beats servant leadership 27:01   Action Item
5/1/202328 minutes, 5 seconds
Episode Artwork

451 - Effortless Content Creation with ChatGPT: Better Content, Less Time

ChatGPT is an artificial-intelligence chatbot that came on the scene in November 2022. In just six months, it has already demonstrated itself to be the next huge leap in technology. It’s insanely powerful, and it’s super easy to use. In this Silver Dollar episode, we talk about how marketers use ChatGPT to increase the efficiency of their content creation and suggest some of the many ways you can use this technology to generate blogs, text messages, and everything in between. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Become a Content Marketing Machine   0:00     Introduction 1:08     Overview of ChatGPT 1:54     The next revolution in technology     4:02     Gain efficiencies in writing content and scripts 5:45     Know that it isn’t perfect 6:31     Be very specific in what you ask 6:52     Use ChatGPT to write synopses (example) 7:24     Use ChatGPT to write social media captions (example) 7:53     Use ChatGPT to write emails and subject lines (example) 8:52     Use conversation to give ChatGPT directions (example) 10:17   Use ChatGPT to pull and sort information 11:02   Use ChatGPT to write real estate listings (example) 12:46   Use ChatGPT to write in different languages 14:09   Thoughts on the next steps for AI 17:56   Action Item
4/27/202318 minutes, 37 seconds
Episode Artwork

450 - Microcontent Magic and Repurposing: The Best-Kept Secrets for Growing Your Social Media Audience

Tamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients’ audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you’ll want to get in on the ground floor. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Tamara: ·      Website: broadcastyourauthority.com ·      Instagram: @tamarathompsonofficial ·      TikTok: @tamarathompsonofficial Resources: ·      Keywords Everywhere: For finding the best keywords for your social media content ·      Minichat: A bot to capture contact info from subscribers and followers ·      Trint: Transcription service ·      Clapper: Hot new social media platform   0:00     Introduction 0:59     Guest introduction 2:10     Strategy that led to $170K viral video 6:06     Tools for spotting trends 7:44     How long to grow depends on niche 10:24   Capitalize on what’s working 12:05   Using tags, titles, keywords, playlists 14:18   Thoughts on CTAs | “Comment below” 20:48   Using bots in conjunction with CTA 21:48   Selecting microcontent for repurposing 25:28   Thoughts on the future of social media 29:51   Tamara’s favorite mantra 33:53   Action Item
4/24/202334 minutes, 58 seconds
Episode Artwork

449 -Business Is an Infinite Game | Implications for Leaders

There’s an excellent chance you’re making shortsighted business decisions because, according to Simon Sinek (author of the New York Times bestseller The Infinite Game), you don’t know which game you’re playing. In this week’s Silver Dollar episode, we talk about the notion of the infinite game and how it doesn’t just apply to business—it also applies to the decisions we make in our daily lives. Listen to understand the difference between finite and infinite games and the dire consequences of applying the rules of the former to the latter, discover a way to think about leaving a legacy that goes beyond merely being remembered, and find out how to adopt an infinite game mindset and free yourself from being overly concerned about the opinions of others. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Infinite Game by Simon Sinek   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 2:59     Josh’s update re: 75 HARD 4:22     Concern about what others think 5:44     Leaving a legacy 7:25     The finite vs. the infinite game 9:45     Why the game you play matters 10:45   Goals can change 12:47   Patience is an element of the infinite game 16:12   Action Item
4/20/202317 minutes, 36 seconds
Episode Artwork

448 - The Easy Way to Use Handwritten Notes to Generate Phenomenal Growth

Rick Elmore, a former NFL pro, was working in sales and taking a marketing course when he learned that handwritten notes, with their 99% open rate, perform the best. He took this info back to his job, and six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission. Listen to Rick’s interview to fully understand the remarkable impact of connecting with prospects on a personal level, appreciate how much you can stand out from the crowd by sending a simple thank you note to your clients, and discover why his company, Simply Noted, has thrived while his competitors in the handwritten notes industry have failed. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Get your FREE SAMPLE handwritten notes package at simplynoted.com ·      Connect with Rick on LinkedIn   0:00     Introduction 1:52     Rick’s backstory 2:40     Missing the mindset of professional ball 4:26     Being self-funded | No investors 5:21     Pro ball vs. corporate vs. start up vs. owning your own 7:14     The inspiration for Simply Notes 10:09   Making sure it doesn’t look fake 13:19   How it works 14:35   The best handwritten note campaigns 16:39   What are the best performing mailers? 17:53   What next for Simply Noted? 20:04   Good opportunities to use handwritten notes 22:25   Rick’s advice about confronting hardship 26:19   Action Item
4/17/202327 minutes, 10 seconds
Episode Artwork

447 - The Lead-Generating Superpower of a Customizable Magazine

ReminderMedia (the company behind Stay Paid) hired an independent company to survey recipients of the personally branded magazines that our clients send to their clients, and we just got the phenomenal results. Discover the incredible rate of referrals and repeat business our clients can directly tie back to their magazine, the multiple ways you can use a personally branded magazine to establish yourself as a trusted business, and the ways our magazines work to broaden the reach of our clients’ brands. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources CLICK for your free PDF sample of our most recent issue. Claim a special offer just for Stay Paid listeners @ staypaidpodcast.com/magazine   0:00     Introduction 0:51     It’s YOUR magazine 1:33     Stands out as super unique 2:31     Ranked highest in value by readers 3:45     Perceived as a gift     4:34     Phenomenal shelf life 4:58     Relational not transactional 6:13     Builds trust in 3 ways 9:49     Reader survey results 11:10   Encourages engagement 11:47   Cross-promote with referral partnerships 13:37   Less than the cost of a greeting card 15:56   Action Item
4/13/202316 minutes, 54 seconds
Episode Artwork

446 - A Rags to Riches Story of Epic Proportions (with David Price)

This week on Stay Paid, you’ll hear from David Price who, after only five short years in the industry, is the CEO and founder of his own insurance brokerage. David shares how he overcame a childhood defined by utter poverty, drug-addicted parents, homelessness, and years of moving from job to job and state to state to become a successful broker. Today, he hires 50 agents a week and makes millions in passive income. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: The Price Group at tpglife.com Instagram: @davidpriceofficial   0:00     Introduction 2:41     David’s story 6:08     Starting over again and again and again  9:04     Committing to a career in insurance 11:10   The impact of environment on success [Golden Nugget] 12:21   Mindset: Show up as a student 15:21   To get to a $1M, begin with marketing for leads 18:23   The qualities in a good sales agent 21:40   Understanding patience toward progress 24:40   David’s advice to younger David 28:03   Action Item
4/10/202328 minutes, 47 seconds
Episode Artwork

445 - Be Unbreakable: 6 Ways to Be More Disciplined

We continue the conversation started in episode 441 about the six steps that will help you to develop more self-discipline. In this episode, we cover the final four. Listen to find out the simple technique professional athletes swear helps them stay the course and achieve their goals, hear Simon Sinek’s recommendation for how to maintain your motivation and keep moving forward, and discover the single best action you can take to better ensure that when things get tough, you maintain the resilience you need to continue making progress. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download our free goal planner. You’ll get pages for planning your days, weeks, and months to help you keep track of your busy schedule and make sure no goals get overlooked.   0:00     Introduction 0:54     Josh’s fail     2:27     The importance of having a plan 5:23     #3: Visualize your outcome | Why it works 9:21     #4: Don’t wait for something to feel right 11:25   #5: Measure and reward your progress 13:14   #6: Get an accountability partner 16:40   Action Item
4/4/202317 minutes, 25 seconds
Episode Artwork

444 - A CEO’s Lessons in Building a Memorable, Profitable Brand

Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business’s long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Free predictive index assessment: remindermedia.com/staypaidpi ·      Free e-book: The Relationship Marketer's Guide to Branding   0:00     Introduction 3:09     The simple idea that grew a business 6:54     Build your brand around solving a problem 7:25     Creating a value proposition: what | how | why 11:22   The importance of keeping things simple 14:01   Focus is necessary to scale a business 17:14   Stick to the message and you’ll win 18:56   Stop thinking that features sell 20:29   Aligning the business with the mission and vision 24:11   Missions and visions are powerful HR tools 26:16   Leaders embody the mission and vision 27:26   A leader’s lesson: Don’t do what they should do for themselves 32:26   Entrepreneurs are all a little “bent” 41:37   Action Item
4/3/202342 minutes, 33 seconds
Episode Artwork

443 - 8 Ways to Become the Local Expert | Tips for Agents

In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00     Introduction 0:53     Local relationships are a competitive advantage 1:10     What you need: knowledge of neighborhoods 2:18     What you need: knowledge of market trends     2:57     What you need: knowledge of community development projects 3:39     Promo tip 1: attend local government meetings 5:11     Promo tip 2: sponsor local teams 5:45     Promo tip 3: join/start community Facebook group 6:54     Promo tip 4: create video tours 8:17     Promo tip 5: work with charities 10:18   Promo tip 6: use strategic referral partners 10:51   Promo tip 7: create local content for your blog 12:12   Promo tip 8: become a media resource 15:03   Action Item
3/30/202315 minutes, 56 seconds
Episode Artwork

442 - Giving vs. Getting: 5 Mind-Bending Principles of Running a Successful Business

We talk with Bob Burg, a leading authority on influence and referral marketing and coauthor of The Go-Giver. If you’ve questioned whether nurturing relationships with clients really works to a build business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode will remove all doubt and answer all your questions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Get Bob’s book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin ·      How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie ·      Think and Grow Rich by Napoleon Hill ·      Peace, Power, and Plenty by Orison Swett Marden ·      Psycho-Cybernetics: The Search for Self-Respect by Maxwell Maltz and Matt Furey We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
3/27/202332 minutes, 34 seconds
Episode Artwork

441 - Stop Struggling: Instructions for Developing Self-Discipline

In episode 437, we talked about accountability, noting that before you can hold other people accountable, you need to take responsibility and hold yourself to the same standards. In this episode, we take a deeper dive into the subject of accountability to talk about how you can embrace self-discipline and achieve the success you want. Listen to discover the most challenging aspect of self-discipline, find out the indispensable first step to tackling the struggles that hold you back, and truly understand what it means to have a goal worthy of achievement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Book: Musashi's Dokkodo (The Way of Walking Alone): Half Crazy, Half Genius - Finding Modern Meaning in the Sword Saint's Last Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:37     Experience with 75 HARD 2:46     Consistency is the challenge 5:02     Self-doubt is the enemy of consistency 5:48     #1: Know where you struggle 7:18     #2: Identify and write down your goals 8:32     Select goals that are motivating 12:11   Action Item
3/23/202313 minutes, 1 second
Episode Artwork

440 - How to Generate Leads from Facebook Groups Every Day

David and Elle Denning—the husband-and-wife team behind the 30,000 member “Marketing for Insurance Agents” Facebook group—share their experience about what works (and what doesn’t) when growing a Facebook group, suggest tactics business owners can use to develop a local presence, and talk about how they manage to run a highly successful insurance business—and still stay happily married. Listen to find out why you should worry less about how often you post and instead focus on what you post, how to make the most of Facebook’s algorithm to attract and grow attendance to your Facebook Live sessions, and the steps they’ve taken to fulfill the promise of a 4-hour workweek. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Join the “Marketing for Insurance Agents” Facebook group ·      Website: jumpstartgonow.com ·      Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:06     The superiority of Facebook groups 3:26     The need for an engagement strategy 5:13     A posting strategy using Facebook Live    8:37     Facebook Live and organic growth 10:07   Facebook Live vs. webinars 10:41   Tips for promoting Facebook Live sessions     12:38   Leverage short-term strategies first 13:36   Content to grow a Facebook group     14:37   Collaboration among industries 15:31   Involvement in the local community 16:42   People do business with people like them 18:12   About the Producer Academy 20:34   About “limiting beliefs” 21:22   Thoughts on The 4-Hour Workweek 25:18   Key tip: Be pragmatic and just act 26:09   Tips for working with family/spouses 30:46   Action Item
3/20/202331 minutes, 40 seconds
Episode Artwork

439 - 5 Simple Tips for Writing Emails That Get Fast Results

We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates. 0:00     Introduction 0:44     How to think about your email numbers 2:20     Tip 1: Keep it short     3:53     Tip 2: Keep it simple 6:31     Using moderate emotion in your emails 7:21     Tip 3: Keep it relevant 9:19     Relevant real estate email example 10:03   Tip 4: Keep it specific 11:01   Tip 5: Keep at it 11:37   Bonus Tip: The most effective sign-off 13:46   Action Item
3/16/202314 minutes, 30 seconds
Episode Artwork

438 - Discover What It Means to Think Like a CEO

Darin Stubbs is the executive vice president at Symmetry Financial Group. If you’re an entrepreneur who’s just starting out, has hit a lull, or can’t get momentum—or if you simply want more of what being your own boss promises—then we guarantee that Darin’s advice and insight will change the trajectory of your life forever. (That’s a big claim, but we’re sticking by it!) Listen to his interview to discover some of the fundamentally different ways CEOs think about factors that influence business like costs, income, opportunity, and time; a simple but game-changing tool that will dramatically shorten any salesperson’s learning curve; and one of the most valuable, career-advancing tactics top producers consistently swear by. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Darin at pacwestagency.com/career Website: Symmetry Financial Group Insurance tech: quility.com Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:32     The CEO vs employee mindset 5:26     Disciplined commitment to revenue generating activities 9:30     Surrendering to your commitments 10:33   Having a job vs being your own boss 12:41   Gain some perspective 14:21   The power of a “Should Have” journal 16:37   Get yourself a mentor and your butt kicked 23:02   How Darin motivates himself (“The Note”)
3/13/202328 minutes, 18 seconds
Episode Artwork

BONUS - The BIGGEST MISTAKE You're Making When It Comes to Referrals

How do you create raving fans that refer and never leave? After having the privilege to interview the past Client Experience Officer for Disney, Luke shares the number one characteristic all major brands have in common when it comes to raving fans. If you want more referrals, you won't want to miss this episode. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
3/12/202316 minutes, 27 seconds
Episode Artwork

437 - Accountability: The Secret to Unleashing Your (and Their) Greatest Potential

Accountability in the workplace is certainly a problem, but did you know that 82% of managers acknowledge that they have limited to no ability to hold others accountable successfully? Obviously, managers, supervisors, and team leaders need help. In this episode, we talk about how you can promote accountability and establish it as a part of your everyday culture, even if you don’t feel supported by those higher up the company ladder. Listen to discover why teams who are tasked with meeting realistic goals are destined for mediocrity, how you can avoid giving subjective evaluations of your employees’ performance, and an infallible 4-step process for setting, communicating, and adhering to set standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Fully Revised & Updated Edition) by Kim Scott   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:03     Using excuses rather than candor 2:07     Embrace the awkward 3:15     The power of silence 3:55     Set insanely high standards 7:03     Get an accountability partner 7:50     The highest performers crave accountability 9:47     The value of missions, visions, and core values 11:19   Candor requires relationship 13:03   A model to support accountability 15:51   Action Item
3/9/202316 minutes, 47 seconds
Episode Artwork

436 - Maximizing Profits: How Advisors Can Earn More with Fewer Clients

This week on Stay Paid, Adam Rean Bohlen, director of business consulting at Financial Resources Group Investment Services, notes that while an independent financial advisor, real estate agent, or other entrepreneur might be an expert in what they do, it doesn’t necessarily mean they know how to create and manage a profitable company. That’s why mastering the core principles of running a business is essential across all industries. Listen to find out where businesses often fail when it comes to their value proposition, alternative ways to increase revenue that don’t involve converting more leads, and some commonsense approaches to motivating employees to perform at their best. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources LinkedIn: Adam Ream Bohlen Website: https://financialresourcesgroup.net/ 0:00     Introduction 0:41     Adam’s backstory 1:33     Helping advisors find efficiencies 4:09     Doubling down on what you do well 4:50     Evaluating your value proposition 8:12     Squeezing more value out of existing business 11:37   Getting clients to execute on a plan  14:35   The importance of integrity 17:01   Action Item
3/6/202317 minutes, 49 seconds
Episode Artwork

BONUS - We lost $1.4 Million in Recurring Revenue. How do you deal with that?

After losing $1.4M, you learn a thing or two. In this week's bonus episode, Luke shares his thoughts on failure, doubt, fear and how they can be the main killer of any business.   For more Content like this follow Luke on Instagram: @lukeacree   This episode was pre-recorded on 2/20/2023 from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
3/5/202314 minutes, 39 seconds
Episode Artwork

435 - 7 Simple Ways to Get Email Addresses from Your Social Media Followers

If you haven’t collected and safeguarded the email addresses of your clients, prospects, and leads, then you’re vulnerable to the whims and errors of the systems/marketplaces you rely on. Having your own list of email addresses is an insurance policy against losing the contacts your business needs to thrive. In this episode, we share 7 strategies you can use to gather email addresses from your social media followers. Two of them make directly asking for them easy, while the remaining 5 allow you to collect emails by other means. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Visit our Resource Library for free lead magnets and other valuable tools.   0:00     Introduction 1:07     Why you must develop your own mailing list     2:26     Tip 1: Start a conversation 4:58     Tip 2: Like, engage, and get notified 6:33     Tip 3: Use lead magnets 7:16     Tip 4: Run a contest 7:55     Tip 5: Connect with your strategic partners 8:34     Tip 6: Promote a survey 9:10     Tip 7: Download your LinkedIn connections 11:53   Action Item    
3/2/202312 minutes, 40 seconds
Episode Artwork

434 - Reel Advice for Leads and Growth From IG Pro Katelyn Rhoades (@socialmarketingqueen)

This week’s guest is Katelyn Rhoades, known to her 135,000 Instagram followers as the “social marketing queen.” We ask her majesty a ton of questions that get us down to the brass tacks of creating and promoting Instagram Reels. She shares everything from her #1 priority when creating content, to whether doubling down on what’s working is really the best strategy, to her 4 best tips for turning followers into leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: enfluencestudio.com (spelled with an E) ·      Instagram: @socialmarketingqueen   0:00     Introduction 1:09     Katelyn’s backstory 2:42     You have to provide edutainment 4:22     Think about your target audience 5:53     Double down on content that is working 7:11     Time spent making Reels 7:46     Source of content ideas 8:26     Recommended IG channels to follow 9:43     3 reasons to post IG Reels 10:29   How often to post 11:53   The need to pick a target audience 14:23   Treating Reels like a vlog 16:11   Balancing authenticity and production quality 21:10   4 ways to turn an audience into leads 23:31   How to check your hashtags 23:53   Katelyn’s mantra to live by 25:39     Action Item
2/27/202326 minutes, 25 seconds
Episode Artwork

433 - No Fear: Embrace the Possibilities of Success and Realize Your Dreams

The idea that people can be afraid of success may seem odd, but when we thought about it a bit, it actually made sense. Change is hard, growth is hard, and our brains are always looking for ways to maintain the status quo, so sure—some people may resist their own achievements. In this episode, we talk about the fear of success and the fear of failure (they’re two sides of the same coin). We review their telltale signs so you can determine whether one or both fears are holding you back. Finally, we offer some actions you can take to alleviate your distress and claim your rightful reward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Getting Started with Relationship Marketing 0:00     Introduction 0:37     Is fear of success a real thing? 1:24     The excuses we use 2:55     Symptoms of a fear of failure 3:13     Symptoms of a fear of success     3:46     Get into motion | Do something 6:05     Actions to overcome fear 7:16     Thoughts on identity and self-worth 10:33   Action Item
2/23/202311 minutes, 14 seconds
Episode Artwork

432 - How to Be an Authority Even If You’re New to the Game

This week on Stay Paid, we’re talking with Mike Saunders. Mike is an expert in helping his clients position themselves as the authority best qualified to serve their audience. In his interview, he shares how he does it along with the steps you can take to promote your own authority—even if you are just starting out. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Mini audio seminar: AuthoritizeYourAgency.com ·      Website: AuthorityPositioningCoach.com ·      Book: The Medium Is the Massage We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:06     Authority marketing | why it’s important 3:41     Use “elevated” platforms 5:41     Promote your podcast interviews 7:53     SEO is dead | Optimize your Google visibility 9:27     Preframing your expertise 10:55   The power of accolades 11:42   Paying for exposure vs. an Authority Positioning Portfolio™ 15:30   The importance of media selection 16:25   Using authority positioning to nurture leads 19:33   Marketing trends: pattern interruption | mini seminar series 24:00   Action Item
2/20/202324 minutes, 37 seconds
Episode Artwork

BONUS - How Do You Overcome Defeat?

In a special bonus episode, Luke speaks on how to overcome defeat. We all face failure. We get beat down, we take the L, but how do you respond? How do you deal with losing and use it to your advantage and not your demise? For more Content like this follow Luke on Instagram: @Lukeacree.   This episode was pre-recorded on 2/12/2023 from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
2/18/20238 minutes, 11 seconds
Episode Artwork

431 - Hosting Lucrative Client Events: Expert Tips and Ideas

Early last year, we started to notice a trend among our guests. It seemed that regardless of their industry, many were using client events to generate leads with tremendous success. We’ve collected some of these guests’ best ideas into one episode to share with you. We’re also offering an assortment of tips that will help you maximize an event’s lead-generating potential. When you listen to this episode, among the things you’ll discover are six great ideas for client events that have generated leads for our guests, how to create multiple client touchpoints from a single event, and how you can plan an event and not spend a dime of your own budget. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Episode 58 with Bill Good ·      Episode 101 with Tony Ray Baker ·      Episode 257 with Shannon Gillette ·      Episode 275 with Marc Minor ·      Episode 426 with Garrett Maroon ·      How Million-Dollar Agents Use Client Appreciation Events to Get Referrals   0:00     Introduction 0:36     Top producers routinely host client events 1:20     Client event ideas from our guests 2:26     The principle of reciprocity 2:46     More client event ideas from our guests     3:34     The key to capitalizing on client events     4:55     Collaborate with strategic partners 5:16     Ideas to kick your events up a notch 6:43     Must-follow tips to make your event a success 9:42     Action Item
2/16/202310 minutes, 29 seconds
Episode Artwork

430 - The Secrets of Buying a Business: What You Need to Know

Right now, there is a huge number of baby boomers who are looking to get out of their businesses but have no one to pass them on to. This situation creates a tremendous opportunity for investors and sellers alike. Whether you're on the selling or buying side of a transaction, this episode of Stay Paid has all the information you need. John Turner serves as vice president of Investment Advisory Lending at Live Oak Bank, and he joins us to discuss some of the more important factors—and a cautionary tale—the different parties should consider before settling on an agreement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources John’s phone number: 651-212-0141 John’s email address: [email protected] Website: liveoakbank.com   0:00     Introduction 1:28     Interested vs. qualified buyers 3:55     Finding a business for sale | Lists vs. relationships 4:42     3 ways to create a list of businesses to buy [Golden Nugget] 6:05     3 ways to vet your list of businesses to buy 6:43     How approach a potential business seller 8:49     Acquisition, organic growth, and fail rate 10:22   Purchase based on revenue or EBITDA 15:08   Caution to those selling private equity business 16:34   Massive opportunity exists to buy businesses 17:13   More tips for finding and closing the deal 19:25   John’s advice to younger John 21:55   Action Item
2/13/202322 minutes, 50 seconds
Episode Artwork

429 - 5 Lessons in Business from Football's Champions

In light of the big game between the Kansas City Chiefs and the Philadelphia Eagles, our team here at Stay Paid thought we could share the value hidden in the examples and words of some of football’s greatest stars. Join us and discover what our selected list of football champions have done to contribute to their success along with what they’ve said about their pursuit of excellence. Then judge for yourself the value of what you hear and whether you can apply it to your own endeavors. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:00     Introduction 1:27     Know your numbers | Tom Brady 4:40     Be prepared | Jerry Rice 6:31     Know your competition | Bill Belichick 8:29     Set high expectations | Vince Lombardi 10:41   Action Item | Control what you can | Tony Dungy Connect | Resources Download our free Tailgating Pack. It's got everything you need to make your party a success, from recipes to grilling tips to a list of planning essentials. Send it to your football-loving clients, or save it for yourself! 
2/9/202311 minutes, 30 seconds
Episode Artwork

428 - It’s Time to Harness the Power of Bots for Your Business

Ray Ellen is the team lead at Pixel Properties, a national speaker and podcast host, and a contributor to Broke Agent Media. During his interview, he said something that stuck with us. He said that back in the day, no one was offended by answering machines, and bots today are the answering machines of yesterday. But there are steps businesses need to take to ensure that chatbots aren’t perceived as anything other than helpful tools. Listen to find out what to do to make bots more palatable to your prospects and clients and more useful to your business; the big, costly mistake too many agents make when creating their brand; and the painful lesson Ray learned as a new team lead that he wants to spare others from having to experience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: DM @Rayzorback with the word Gear, and Ray will send you a list of the gear he uses for his video and podcast productions. Free e-book: The Relationship Marketer’s Guide to Branding 0:00     Introduction 2:09     Ray’s backstory 3:24     The dangers of “you do you” 6:08     Most have their branding backwards 7:48     People are accepting of bots 9:25     Use of deceptive and disclosed bots 12:32   Testing of bots 13:51   Prompts that work 14:40   Converting from bot to a real person 15:53   Processing leads collected by the bot 19:40   Don’t allow your culture to erode 22:31   Best performing lead-gen sources 23:59   Ray’s advice to younger Ray 26:46   Action Item
2/6/202327 minutes, 52 seconds
Episode Artwork

427 - Everything You Need to Know to Build a Strategic Referral Partnership

If you don’t have a network of business partners with whom you routinely exchange referrals, you’re missing out on a tremendous source of potential new clients. In this Silver Dollar episode, we explain what a strategic referral partnership is and how they can benefit you. We also offer a long list of example partnerships that every real estate agent should consider and discuss how to choose and manage referral partnerships regardless of your industry. Listen to find out the many benefits of strategic referral partnerships, two questions to ask that will point you toward businesses best suited for a potential relationship, and what to say and do to best entice a potential referral partner and manage the relationship. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: Top 25 Best Referral Partners for REALTORS® Free download: Real Estate Referral Partner Worksheet 0:00     Introduction 0:45     Vendors can be partners 1:32     Types of referral partnerships 2:44     Benefits of referral partnerships 3:25     Marketing your referral partnerships     4:16     Examples of marketing partnerships 8:50     Reach out to your database 10:14   Managing referral partnerships 12:10   Action Item
2/2/202312 minutes, 48 seconds
Episode Artwork

426 - How to Build a Referral-Only Business

When we were talking with Garrett Maroon, this week’s Stay Paid guest, we were blown away by the fact that he told us that after eight years and 500 transactions, he had never made a cold call, bought a lead, or hosted an open house. From the very beginning, he set out to create a thriving real estate business based solely on referrals. He was told it wasn’t possible, but he succeeded—and how he did it isn’t rock science. Listen to Garrett’s interview to find out how he closed 50 deals with a database of only 40 people; his straightforward, repeatable system for staying in front of those he serves; and why simply showing up for people in small ways makes such a powerful, lasting impact. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: Business By Relationships Email: [email protected] Text: 804-878-2200 Free e-book: Getting Started with Relationship Marketing 0:00     Introduction 2:49     Garrett’s backstory 6:49     How 40 people knew 10,000 people 9:54     Systematic relationship building 12:45   Popular client events 14:51   The $2 pop-by 15:53   The easy pop-by script 17:21   The importance of consistent frequency 18:16   Human connection and referrals [Golden Nugget] 22:47   Action Item
1/30/202323 minutes, 49 seconds
Episode Artwork

425 - 3 Tips for Finishing What You Start

Here’s a simple truth: you need to take action to achieve anything. It sounds easy enough—just get off your butt and do something, right? But so many of us are stuck in place because of fear, letting it dictate the limits of what we achieve. Today’s episode is about how to get through that fear. Listen to find out three strategies that will calm your fears and enable you to move forward, to learn about the five benefits of confronting your fears, and to discover the revelatory power of asking “Why?” Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Motivational Quotes: Wallpaper images for your desktop and mobile phone 0:00     Introduction 1:16     What happens when we fail 3:50     Train yourself to face your fear 5:51     Prioritize your goal 6:16     Break your goal into parts and then act, track, and pivot 7:42     The 5 Whys     8:38     Benefits of starting something new 9:24     You are the captain of your ship 11:31   Action Item
1/26/202312 minutes, 16 seconds
Episode Artwork

424 - Branding Your Business with No Money (with Medicare Misty)

We’ve met entrepreneurs across many industries who shy away from investing in their brand because it’s difficult to trace the ROI back to specific actions. Still, we know that branding drives business. In Chattanooga, Tennessee, Misty Bolt’s brand, MedicareMisty, is synonymous with Medicare insurance. However, it took some creativity, patience, and persistence to make it so—and she started with no money for marketing. Her story is proof that where you start isn’t where you have to finish. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: medicaremisty.com Office phone: 423-240-0794 Free e-book: Lead Generation for Insurance Brokers   0:00     Introduction 1:50     Misty’s backstory 5:46     The road to brand awareness 10:31   Cost and benefits of building brand 13:32   Where’s the payoff?     17:19   Some words of inspiration 20:43   Action Item
1/23/202321 minutes, 46 seconds
Episode Artwork

423 - 5 Direct Mail Tips That Increase ROI, Response Rate, and Conversions

Every marketing plan must include a mix of channels to reach its full lead-generating potential. But while each channel has its advantages, there are some distinctly unique benefits to using direct mail that earn it a special status among savvy marketers. In today’s Silver Dollar episode, we talk about these benefits and five reliable ways to maximize the overall effectiveness of any direct mail campaign. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: 5 Proven Direct Mail Marketing Ideas for Real Estate Agents in 2021 Cited statistics: Direct Marketing Statistics for 2022   0:00     Introduction 1:02     Direct mail cuts through the noise 1:38     Direct mail is remembered     2:42     #1: Personalize your direct mail 4:14     #2: Use data to target your niche audience 6:03     #3: Marry print and digital advertising 7:25     The frequency illusion     8:21     #4: Attend to the design 9:28     #5: Automate your direct mail 11:04   Action Item    
1/19/202311 minutes, 46 seconds
Episode Artwork

422 - How to Make Money as an Insurance Agent (with David Alvarado)

It took David Alvarado five attempts to pass his insurance exam and get his license, but once he did, he made a cool $4,500 in his first month. Easy peasy, he thought, but after that first month he couldn’t close a sale. In his interview, David tells the story of his rise, fall, and resurrection in the insurance industry, including the decision that turned his career around and enabled him—at age 24—to buy a new Lexus and a $400,000 home. It was a decision we’re all capable of making. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: therealdavidalvarado LinkedIn: David Alvarado Website: Alite Financial Professionals   0:00     Introduction 1:54     David’s backstory 5:01     Reality check     8:58     Turning point 11:01   You’re one decision away 12:22   Thoughts on prospecting 15:48   Shorten the learning curve 19:15   Thoughts on scripts 21:03   How to attract and keep talent 27:43   David’s words to live by 31:43   Action Item
1/16/202332 minutes, 51 seconds
Episode Artwork

421 - Overcoming Self-Doubt: Strategies for Building Confidence and Achieving Success

At one time or another, we’ve all heard the voice inside our heads that diminishes our confidence and tells us we can’t before we even try. The difference between being able to push forward in spite of your doubts instead of succumbing to them is finding your courage—and knowing how to silence that voice. In today’s Silver Dollar episode, we take a closer look at self-doubt—what it is and what it can do—and offer some behaviors you can practice to hush your self-defeating thoughts. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources A networking event is one situation where our confidence can waver and our self-doubt can take over. See our blog post, Arrive and Thrive: Networking Event Tips to Put You at Ease, and its accompanying free resource, Small Talk/Networking Scripts, that will help you to prepare for your next networking event.   0:00     Introduction 1:07     Your younger self would be proud 1:45     What you say to yourself matters 2:56     The Dunning-Kruger Effect 4:20     When in doubt, be pragmatic 5:21     Even the most accomplished feel doubt 6:18     Thoughts on Imposter Syndrome 7:09     Authenticity is a superpower 8:09     7 actions to mitigate self-doubt 9:24     Keep the promises you make to yourself 10:57   Action Item
1/12/202311 minutes, 44 seconds
Episode Artwork

420 - Real Estate in 2023: The Top Priorities for Agents to Achieve Success

Representing nearly 50 years of combined real estate experience in three different markets, Lauren Rocco, Jamie Tulak, and Tara McCarthy—the founders of the Girls with Grit Collective—share their advice for success in what is promising to be a very interesting year in real estate. You’ll discover the hottest niches agents should target in 2023, why old leads you haven’t touched in at least two years are going to be your best source of new business, why you absolutely must stop calling it a “shifting market” and what to call it instead, why client events are the girls #1 recommendation for generating new leads, and how to dominate your local market and become “5-mile famous.” Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: Girls with Grit Collective Private Facebook group: Girls with Grit Collective Facebook event page: 2023 Girls with Grit Rhinestone Cowgirl Conference 0:00     Introduction 2:26     Business biographies 7:13     The 3-part mission of Girls with Grit 11:55   4 hot real estate niches in 2023     14:33   Tips for your messaging 18:02   Strategies for keeping in front of audience 20:20   CRM of preference 23:28   Lead gen: being 5-mile famous 25:33   The issue with online leads 26:46   Lead gen: client events 30:03   How do you get started after relocating? 33:40   Girls with Grit conference 35:52   Action Item
1/9/202336 minutes, 33 seconds
Episode Artwork

419 - 4 Instagram Approved Tips to Popularize Your Reels in 2023

No one can predict with certainty which Instagram reels are going to take off. Even so, the insiders at Instagram have identified four production tips that will give your videos an edge over others. In this episode, we discuss these tips, along with a few of our own, in detail with examples to help illustrate how to implement them. Listen to discover two ways you can make your Instagram reels more relatable to your audience, four tips you should be using to make creating reels easier (including one that will encourage Instagram to promote yours), and more hacks and tools we use at Stay Paid to improve our production quality that you can easily use to popularize your reels too. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Check out our reels and model what works! Instagram: @staypaidpodcast TikTok: @staypaid_podcast To add captions to your reels, try captions.ai   0:00     Introduction 1:14     Instagram’s Professional Dashboard 1:52     Tip 1: Create reels that are uniquely you 3:46     Tip 2: Be relatable 4:48     Tip 3: Keep it simple 5:10     Extra tip: Use trending audio 6:25     Tip 3: Keep it simple (continued) 7:12     Extra tip: Develop attention-grabbing hooks 8:48     Tip 4: Add text to your reels 11:22   Consistency builds trust 12:30   Action Item
1/5/202313 minutes, 40 seconds
Episode Artwork

418 - How to Close Every Deal in the First Meeting

Erin Botsford is the founder and CEO of The Advisor Authority and the developer of the Elite Advisor Success System. As an advisor, she has been named to every category of Barron’s Top 100, and she’s the author of Seven Figure Firm: How to Build a Financial Services Business that Grows Itself. Our conversation with Erin focuses on two topics: her strategies for attracting prospects Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Get your free copy of Erin’s book, Seven Figure Firm: How to Build a Financial Services Business that Grows Itself, at com Register for webinar: com/unforgettablewebinar
1/2/202321 minutes, 53 seconds
Episode Artwork

417 - The Life-Changing Power of Gratitude and Appreciation

Jumping off the numerous studies that have shown how practicing gratitude positively affects feelings of happiness and improves our physical health, today’s Silver Dollar episode is about how you can shift your focus from lamenting about what you may lack to being grateful for what you do have. We offer four ways you can think deeply about all that is good in your life—no matter how hard it may seem in the moment. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: “Giving Thanks Can Make You Happier” Book: The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) Purchase Stay Paid swag   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
12/29/202211 minutes, 13 seconds
Episode Artwork

416 - A 3-Part Plan for Agents to Generate Leads in 2023

Michael Snow is a managing broker with Pearson Smith Realty in northern Virginia. He’s a masterful prospector and spends most of his time coaching approximately 1,000 agents on how to attract and find new leads. We asked him to share with us what he’s telling them as they head into 2023. Listen to Michael’s interview to find out the three-part plan for success that he has all his agents implement, understand why he is an enthusiastic fan of hosting open houses and how you can approach agents to run theirs, and discover the necessary steps to getting the maximum ROI from online leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Reach out to Michael via email: [email protected]   0:00     Introduction 2:18     Michael’s backstory 6:24     #1: Define categories of lead generation     7:33     #2: Write a detailed business plan 8:45     #3: Create a detailed schedule 10:46   Figuring out your daily activity 14:24   Thoughts on hosting open houses 16:08   Asking agents to host their open house 18:49   Generate multiple touchpoints with events 21:37   The expectation when calling online leads 25:21   Anecdotes about closing rates 28:15   Action Item
12/26/202228 minutes, 54 seconds
Episode Artwork

415 - The Power of Perseverance | Just One More | Real-life motivation

Steve Guilfoile is one of the best relationship builders we’ve ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their business. But as with every business, there were bumps along the way. Listen to Steve’s interview to discover why focusing on your goal may not be the best approach to reaching it (and what you should focus on instead), find a new way to think about and integrate failure into your processes, and hear some of the best advice for 2023 that will help you determine your priorities. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Power of One More: The Ultimate Guide to Happiness and Success   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:48     Mindset and motivation 3:27     Breaking goals into parts | Incremental progress 6:30     Failure is an inevitable part of the game 8:47     Just do one more     10:36   Reading vs. doing 12:44   Success leaves clues | Don’t reinvent the wheel 13:37   Advice to agents moving into 2023 15:54   Action Item
12/22/202216 minutes, 59 seconds
Episode Artwork

414 - Working Mom Bends the World to Her Will (with Sherri Somers)

Whether you listen to Sherri Somers for the video marketing strategy she used to launch her career as an insurance agent, the advice she gives her coaching students on finding their purpose, or the unique perspective she has as a woman and mom working in the insurance industry, you will walk away inspired by her story, energy, and resolve. Listen to her interview to find out the video marketing strategy she utilizes to save her time and attract rather than chase prospects, learn about her straightforward approach to discovering your “why” and defining your brand, and understand the advantages of remaining true to your authentic self. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: joinsherri.com 0:00     Introduction 1:51     Sherri’s backstory 6:53     Look for evidence of success 9:06     Time-saving approach to video marketing 11:15   Being a woman in the insurance industry 14:00   Video strategy: authenticity, pain points, promotion 16:58   Disrupting the insurance industry for women 18:29   Finding your motivating purpose (WON method) 22:52   Action Item
12/19/202223 minutes, 37 seconds
Episode Artwork

413 - 5 Perfect Emails for Staying Connected with Your Sphere

We understand that coming up with what to say in your emails to clients isn’t always easy. That’s why in this week’s Silver Dollar episode of Stay Paid, we encourage you to think about your emails as small chunks of useful information from which you already have stockpiles to choose. We also share five ways to approach these topics and turn them into must-read emails your clients will want to pore over, use, and save. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE: Best Practices for Email Marketing. Done well, email can be the cornerstone of a digital marketing strategy that generates leads and builds relationships. Click the link to print this handy guide of nine email tips and hang it in your workspace. 0:00     Introduction 0:31     Email and content marketing 1:57     Email #1: market and industry updates 4:52     Email #2: local events and community news 6:40     Email #3: “The Ask;” types of solicitations 10:31   Email #4: branding 13:24   Email #5: thank you; types 16:07   Action Item
12/15/202217 minutes, 2 seconds
Episode Artwork

412 - How To Raise Capital for Your Business (with Brad Blazar)

There are many entrepreneurs who have fantastic ideas they want to make real and would jump at the chance to launch a new venture or expand a current business. Unfortunately, they’re often held back because they lack the capital needed to make it happen. Brad Blazar, this week’s Stay Paid guest, has spent his career getting other people to foot the bill for his ideas. During his interview, he talks about how ordinary people can find investors who want to make their money work for them. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Books by Brad Blazar: On the Wings of Eagles: Learning to Soar in Life Put Some Thrive in Your Hive: Unlocking Potential in Any Organization Winning at the Capital Game: Using Other People's Money (OPM) to Build Wealth We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:36     Brad’s backstory 5:47     Find your primary skill     7:49     A lesson in the power of branding 13:30   A brand is a recognized representation 16:40   Mistake #1: Failing to craft a pitch 18:09   Mistake #2: Pitching before validating trust 19:54   How to find potential investors 22:30   Failure is a part of the process 25:07   Investing is an emotional decision 29:14   Action Item
12/12/202230 minutes, 8 seconds
Episode Artwork

411 - Get to Where You Want to Be | A Lesson in Mindset

We want to make things a little better for as many people as possible, so this week’s Silver Dollar episode is devoted to helping people help themselves with guidance on how they can improve their mindset. We’re not experts, but we are knowledgeable about taking action. We believe taking action is the only way to improve any situation, including creating a more positive mindset. Listen as we share several practical actions that will elevate your mind, body, and spirit and help you overcome whatever challenges you face. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Insurance Syndicate The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) The Purpose-Driven Life Mindset: Changing The Way You think To Fulfil Your Potential
12/8/202217 minutes, 32 seconds
Episode Artwork

410 - A Sustainable Social Media Strategy for Agents (with Katie Day)

In speaking with Katie Day, today’s Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Katie on Instagram at movemetotx Katie’s recommended books: White Collar Warrior: Lessons for Sales Professionals from America's Military Elite Exactly What to Say: Your Personal Guide to the Mastery of Magic Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:35     Katie’s backstory 4:16     Growth on social media 6:01     Thoughts on cadence for posting to social media 7:08     Social media content buckets 9:16     From social media audience member to lead 11:36   Additional lead sources 13:18   Retaining experienced agents 16:11   What 2023 market holds for agents [Golden Nugget] 18:21   How Katie addresses agent accountability 22:00   Katie’s favorite books 25:17   Action Item  
12/5/202226 minutes, 16 seconds
Episode Artwork

409 - 5 Real Estate Tech Tools for Realtors (Must-Haves for 2023)

In this week’s Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology Blog post: Get to Know Your Clients with the F.O.R.D. Method Resources mentioned in this episode:   Follow Up Boss LionDesk Wise Agent Redtail Minichat Messeger from Meta ai Homebot SmartZip Air DNA TopHap Redfin io Adobe Premiere Rush Upwork Fiverr Trello Jira 0:00     Introduction 0:48     Customer relationship management (CRM) System 2:36     Conversational AI chatbot 4:54     Big data 6:50     Video marketing 8:25     Task management system 11:29   Action Item
12/1/202212 minutes, 7 seconds
Episode Artwork

408 - No Plan B: From Poverty to Millionaire Entrepreneur (with Letisha Jackson)

This week’s guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a 7-figure producer now, but when she started out, she couldn’t meet her bills. She had so little that when her husband bought a $1 McDonald’s cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero’s story, but Letisha credits her eventual success to her adoption of an “I’ve got to make this work” mentality. As you listen to her interview, you’ll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage 0:00     Introduction 1:43     Letisha’s backstory 3:58     What you do when you have no money and no leads 5:27     Tracking toward success 6:52     The pitch that worked (and why) – Golden Nugget 9:12     Implementing grassroots marketing 11:27   The follow-up process 14:24   Closing the sale 16:03   Overcoming objections and rejection 17:30   A purpose-driven business 18:40   Letisha’s coaching program and podcast 21:38   Action Item  
11/28/202222 minutes, 19 seconds
Episode Artwork

407 - The Market Share Expansion Strategy to Use in This Shifting Real Estate Market

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that’s too bad. In today’s Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing FREE KPI & Budget Tracker 0:00     Introduction 0:41     Why you want to describe the market as “interesting” 1:20     Be the educator, the trusted advisor 3:33     Double down on the fundamentals 7:16     Manage cash flow | Lead with revenue 8:46     Increase your lead generation           11:57   Action Item
11/24/202212 minutes, 45 seconds
Episode Artwork

406 - Revolutionary Real Estate Tech (with Neema Bardi)

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he’s delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas’s comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources OpenHome tool: ai Message Neema on Instagram: @Neema_Bardi Search for lease listings: com Search for virtual assistants: Upwork The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:55     Neema’s backstory 3:58     Chose cold calls over calling his sphere     4:55     Prospecting on Sunset Blvd. 6:18     Hired a virtual assistant 7:24     The frustration of working with a broker 9:28     Managing entrepreneurs who work for an entrepreneur     10:19   Why build your own brokerage/platform? 12:19   The origin story of the Atllas platform 14:42   Paid ads that are working 18:41   Automated follow-up and using bots 20:03   Inspiration, development, and functionality of OpenHome
11/21/202236 minutes, 45 seconds
Episode Artwork

405 - 3 Tips for Talking to the People in Your Sphere

Talking with the people in your sphere or circle of influence is one of the easiest conversations to have if you assume the proper mindset. In this Silver Dollar episode, we illustrate 3 tips for calling your sphere. The first eliminates the #1 reason why people find it so hard to call their sphere. The second enables you to have conversations you and they will enjoy. And the third removes all awkwardness when calling someone you should have called a long time ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing 0:00     Introduction 0:56     Go into the call with the proper mindset 2:29     Have relational conversations: F.O.R.D. 5:09     What to say when you haven’t called in a while 6:38     Calls establish familiarity; familiarity breeds trust 8:00     Don’t be afraid to ask for referrals 13:36   Action Item  
11/17/202214 minutes, 14 seconds
Episode Artwork

404 - Inspiring Young Entrepreneur Won’t Be Stopped (with Johnny Nitafan)

Johnny Nitafan may only be 21 years old, but his story and unbeatable drive to simply keep going will inspire anyone who’s hit a bump in the road, or perhaps already crashed, and has thought about giving up. After numerous failures, Johnny is crushing it as an insurance agent, having written $125,000 in business in 45 days. During his interview, Johnny tells the incredible story of his journey. He also reveals his prospecting strategy and the massive action he continues to take to drive business. Most inspiring is his willingness to be vulnerable and share the details of the hardships he’s endured to get to where he is today. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Social media: Search JohnnyNitafan1 Podcast on YouTube: From Unknown to Unforgettable 0:00     Introduction 2:17     Johnny’s backstory 7:22     Johnny’s move into insurance 8:23     Preparation is key to door knocking and cold calling 9:28     Find the decision maker; persist with the gatekeepers 11:26   Prospecting activity 14:55   Strategy to recruit agents 16:46   The “10-in-play” prospecting strategy 19:49   A spin on the triple dial 21:06   Use of automation 22:29   Use of voicemail drops 23:53   Use of auto text platform 25:09   Advice for new insurance agents 28:16   Life lesson: Act as if . .  . 35:32   Action Item
11/14/202237 minutes, 18 seconds
Episode Artwork

403 - How to Identify Your Next Superstar Salesperson (4 Traits)

Hiring salespeople is one of the most important things business owners do. You need to make sure you put the right people in the seat because if you don’t, then you’ve wasted precious resources and put the future security of your business at risk. Is there a way to be certain that the person you’ve decided to interview has what it takes when it comes to the close? In this episode, we share the four traits that have produced the best sales hires for our multi-million-dollar business. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources E-book: The Ultimate Rookie Year Guide. Help your new real estate agents get off on the right foot. Share this e-book with them and set them up for success. Lead magnet: Tailgating season is here! Download our free football tailgating pack, add it to your site as a lead magnet, and collect the email addresses of people who download it. Or, send it to the football fans in your sphere as a small gift to say thank you. The pack includes a printable checklist of essentials, four recipes for tasty tailgating fare, and a visual guide for grilling different meats. 0:00     Introduction 1:44     Do they have positive energy? 2:16     Energy is not volume 4:04     Can they hold a conversation? 5:26     Ask discovery questions 7:07     Do they have the drive? 7:38     Ask about their struggle 10:05   Do they have character, integrity, work ethic? 10:53   Ask revealing questions 13:59   Action Item
11/10/202214 minutes, 54 seconds
Episode Artwork

402 - Closing FSBOs (with Jeremias “Jman” Manerio)

Jeremias “JMan” Maneiro crushed his first year in real estate with 43 transactions. How’d he do it? By door knocking, pursuing expired listings, and winning over FSBOs. During this week’s Stay Paid interview, Jeremias shares his advice for prospecting and creating videos that have won him thousands of followers on social media. Listen and hear why adversity in the market can be a boon to the professional real estate agent, discover a killer move that blows away every FSBO objection, and find out the most important tip for shooting videos regardless of your experience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: com Social media: jmanspeaks 0:00     Introduction 1:13     Jeremias’ backstory 2:00     Advice for agents during this market 2:59     FSBOs and door knocking tips 5:21     Staying in touch with clients 6:16     Advice for creating videos 8:55     Thoughts about social media platforms 11:10   Advice for struggling entrepreneurs 12:11  Jeremias’ words to live by 13:49  Action Item
11/7/202214 minutes, 45 seconds
Episode Artwork

401 - Optimize Your Google Business Profile and Rank Higher

In 2004, Google implemented local SEO to give local companies a shot at competing with their national competitors. If a search indicated a geographic intent such as a search for a real estate agent, restaurant, roofer, plumber, or doctor, Google and other top search engines made local results more visible to users. In today’s Silver Dollar episode, we’re talking about why local SEO is important to your business, and how you can optimize your Google business page so that you rank as high as possible to get featured in the Google Pac. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: How Agents Can Increase Brand Awareness with Local SEO 0:00     Introduction 1:06     Why local SEO matters 1:46     What local SEO is and how it works 3:28     Create a Google business page 4:33     3 ways people will find your business 6:03     Optimize tip #1: Primary  business category 6:28     Optimize tip #2: Include keywords 7:50     Optimize tip #3: Additional categories 8:29     Optimize tip #4: Keywords in customer reviews 10:50   Optimize tip #5: Have a complete profile 11:49   Optimize tip #6: Make your N.A.P. consistent 12:50   Compare and search your Google page 14:16   Action Item      
11/3/202214 minutes, 55 seconds
Episode Artwork

400 - The 4 Most Lucrative Calls Entrepreneurs Can Make

We’re super excited because not only is this Silver Dollar episode of Stay Paid airing on Halloween, it’s also our 400th episode! Today, we discuss the four critically important and most lucrative groups of people you need to be calling right now and before the holidays to stand out, reconnect, and set the tone for future calls and business in the coming new year. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download all of our FREE CALL SCRIPTS when you click here. 0:00     Introduction 2:14     Group 1: Prospects 3:02     The best mindset for calling prospects     3:52     The numbers don’t lie: Baylor U study     4:40     Tip: Call old leads 5:22     Best times to call 5:51     Tip: Watch cold calls on YouTube 6:39     Group 2: Past clients 7:19     Why you must ask for referrals 8:21     5 reasons to call past clients 10:03   Group 3: Vendor referral partners 10:48   How to identify vendor referral partners 11:54   Group 4: Sphere of influence 12:41   The best mindset for calling your sphere 16:28   Action Item
10/31/202217 minutes, 23 seconds
Episode Artwork

399 - How to Be Privy to Your Competitors' Marketing Secrets

Some of the most critical information you can have about your industry and your own local market is what your competitors are doing. After all, if they’re pulling prospects away from you, then you’d like to know how they’re doing it so you can plan your counteroffensive! In today’s Silver Dollar episode, we’re describing 6 awesome tactics you can use to spy on your competition to figure out what marketing strategies are working for them, and then use the same to your own advantage. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ahrefs Backlink Checker Meta Ad Library (aka Facebook Ad Library) Similarweb 0:00     Introduction 1:20     Meta Ad Library: see Facebook ads 0:00     SimilarWeb.com: tons of info on company, web traffic, audience interests, channels 0:00     YouTube ads: save and study ad videos 9:07     Get retargeted 9:32     Check backlinks 11:09   Additional grassroot efforts 13:02   Action Item
10/27/202213 minutes, 45 seconds
Episode Artwork

398 - Simplify Your Client Touchpoints (with Sean Carpenter)

This week, Sean Carpenter joins the Stay Paid pals to discuss the changing real estate market, the various ways agents can effectively reach out to their clients, and what goes into building a high level of trust among clients and prospects. Hear Sean talk about why the clients you’ve served in the last 12 months (LTM) are your best source of new deals and commissions, how to promote the six channels agents in today’s environment must use to stay in front of their audience, how to use a simple formula that will ensure you have 420 touches with clients every month and with minimal effort. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @seancarp Blog: carpscorner.net Website: SeanCarpenter.com 0:00     Introduction 3:02     Sean’s backstory 4:51     Practicing the basics     7:15     Advice to agents in a changing market     9:17     The 6 channels of communication 12:53   Easily implement 6 channels of communication 15:05   How many touchpoints is recommended 17:13   The 6 channel challenge = 420 touches 19:20   How to keep touchpoints organized 22:19   Think relationally, not transactionally 25:34   Length of time it took to build these habits 29:54   The Attention Economy 31:08   The 3 Cs of building trust 32:59   Sean’s principle to live by 36:12   Action Item  
10/24/202237 minutes, 23 seconds
Episode Artwork

397 - 7 Science-Based Tips to Make a Great First Impression

You know how important building a rapport with a potential client is—fail at this, and the chances of moving forward are close to none. And critical to being able to build a good rapport is making a positive first impression. In today’s Silver Dollar episode, we share information we’ve gathered about how first impressions work in the brain, what people are judging in those first moments of meeting you, and the seven aspects of your body language that you can monitor and adjust to make a great first impression. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: Why First Impressions Stick: And What You Can Do About It 0:00     Introduction 0:43     Instant likeability 1:42     The triune brain 3:07     Why first impressions stick 5:44     Tip #1: Adjust your attitude/facial expression 6:46     Tip #2: Stand tall 8:45     Tip #3: Smile slowly 9:20     Tip #4: Make eye contact 9:46     Tip #5: Active listening 10:44   Tip #6: Lower your vocal pitch 11:48   Tip #7: Shake hands 14:13   Action Item
10/20/202214 minutes, 54 seconds
Episode Artwork

396 - Maximize Client Loyalty with Radical Generosity (with John Ruhlin)

Receiving gifts is something that many clients expect around the holidays—we’re simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today’s episode, we’re speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can’t touch.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention   0:00     Introduction  2:09     John’s backstory  4:01     The lesson that changed John’s life  7:15     Systematizing the unexpected  12:03   The follow-up strategy  16:02   Gifts are strategic investments  18:15   Recommended frequency for giving gifts  18:44   The power of the meaningful gift  21:09   Why food is the worst client gift  24:45   Your gift-giving budget and why it’s worth it  28:10   The rationale and ROI of employee gifts  32:05   Who gets what? Playing favorites  34:34   How long do you keep sending gifts?  37:23     John’s advice to younger John  40:43     Action Item   
10/17/202241 minutes, 31 seconds
Episode Artwork

395 - 4 Essential Tips for Building Rapport with Clients

It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service)  0:00     Introduction  1:35     Tip 1: Match and mirror  3:26     Tip 2: Listen actively  5:26     Tip 3. Focus on needs  7:27     Tip 4: Find common experiences  10:47   Action Item 
10/13/202211 minutes, 19 seconds
Episode Artwork

394 - Building an Independent Brokerage (with Tim Garrity)

Many professional real estate agents start their careers by joining a team. After a few years, they might build their own team. Typically, these agents are associated with big-box brokers. This week’s guest is Tim Garrity, and he took a different route. Tim wanted to run things his way. Listen to the episode and discover: The strategy Tim used to build his client base and grow from 10 to 40 agents and $10M to $40M in volume, the 3 steps he takes to ensure agents can be productive and accountable, and the distinctive content strategy he’s been using since the beginning to generate leads.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Only 3 Real Estate Content Ideas You'll Ever Need   0:00     Introduction  1:55     Tim’s backstory  4:14     What were the early years like?  7:41     Why did you decide to become a broker?  10:39   What is your strategy for recruiting agents?  12:44   What does every new agent need now?  15:18   How do you hold your team accountable?  18:37   How do you get the leads for your team?  23:38   Why start a brokerage rather than join existing company?  26:48   How do you coach agents through failure?  28:42   Do you have a principle you live by?  32:40   Action Item 
10/10/202233 minutes, 45 seconds
Episode Artwork

393 - A Hard (but Worthwhile) Lesson in Leadership

Today, we’re sharing a story about what happened at our company, ReminderMedia, a while back and how Luke (our president) missed a few things about leadership that quickly led to 17 salespeople quitting. If you can take something valuable away from our story, then airing our dirty laundry will have been worth it. When you listen, you’ll discover the 4 pillars of leadership leaders must uphold to earn the respect and allegiance of their followers and move their businesses forward, why a leader’s vision is doomed to fail if followers don’t get an answer to one important question, and the one thing leaders most often fail to do because they lack internal integrity.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: Here’s How to Prepare Your Salespeople for Leadership Roles [Updated]  Your Very Own Professional Publication: remindermedia.com/branded-magazines/    0:00     Introduction  0:10     Two big announcements     2:30     Backstory to the hard lesson  3:28     The challenge to our company vision  5:55     Pillar 1: Set a vision  6:46     Pillar 2: Inspire people to the vision  9:46     Pillar 3: Walk the walk  11:06   Pillar 4: Hold yourself and your people accountable  13:40   The takeaway       16:32   Action Item 
10/6/202217 minutes, 6 seconds
Episode Artwork

392 - Check Yourself: Promoting Personal Accountability (with John G. Miller)

John G. Miller, the author of QBQ!: The Question Behind the Question and this week’s guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it’s always someone else’s fault.  Well, it’s not—this time, it really is about you.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Website: QBQ.com  Book: QBQ!:The Question Behind the Question  Book: Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!  Book: Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability  We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction  1:43     John’s backstory  3:46     Accountability and the 3 traps  5:58     The most common trap  7:31     The prompt for the QBQ method  9:32     QBQ catches on  10:57   A lack of corporate accountability | The Quiet Resignation  12:30   The first myth of accountability  14:11   The second myth of accountability  17:54   How to operationalize QBQ | The methodology  20:54   A notable success story  23:20   About the book Raising Accountable Kids  25:01   Books with impact  28:46   Action Item 
10/3/202229 minutes, 19 seconds
Episode Artwork

391 - 7 Ways for Service Professionals to Become Unforgettable

When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Science of How to Be a Memorable Service Professional  Free E-book: The Relationship Marketer’s Guide to Branding    TIMESTAMPS  0:00     Introduction  1:13     What is memory?  1:54     Why do we forget?  3:38     #1: Optimism  5:18     #2: Reliability, trustworthiness, responsibility  6:29     #3: Tenacity  7:33     #4: Self-confidence  8:16     #5: Respectfulness  9:07     #6: Interpersonal connectedness  9:47     #7: Resilience  12:27   Action Item 
9/29/202213 minutes, 14 seconds
Episode Artwork

390 - How Brock Johnson Gained 35K Followers Without Spending a Dime

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Instagram and all social media platforms: @brock11johnson    TIMESTAMPS  0:00     Introduction  1:45     Brock’s backstory  4:20     Great strategy for recording content  5:39     Repurposing content  8:10     Attracting followers: Explorer Page, saves, shares  10:05   Including a CTA: experiment  14:24   2 key tips to get on the Explorer Page  18:43   Long or short captions?  20:35   How often should you post?  21:33   Stories vs. Reels | Documentation vs. creation  24:01   Instagram’s collaboration feature  26:10   Instagram’s pin feature  28:40   Ideas for hooks  31:49   What’s the next big thing?  33:12   Comparing the value of followers  35:13   Brock’s favorite quote  36:49   Brock’s words to live by  36:49   Action Item 
9/26/202240 minutes, 43 seconds
Episode Artwork

389 - Industry Shakeup on the Horizon (with Ed Stulak)

In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Ed on Instagram and all social media: @edstulak 0:00     Introduction 0:58     Ed’s  backstory 1:37     Where is the industry headed and how should agents adapt? 3:18     What is the most neglected marketing strategy?     5:52     Why do agents fail so early in their careers? 7:17     Thoughts about realistic expectations and needed training 9:21     Should agents start solo or join a team? 10:51   What do you wish you knew before you started in real estate? 14:17   To what do you attribute your success? 17:33   Action Item
9/23/202218 minutes, 36 seconds
Episode Artwork

388 - Direct Response Makes You Rich. Branding Makes You Wealthy.

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  FREE e-book: The Relationship Marketer's Guide to Branding  Special offer: staypaidpodcast.com/offer  0:00     Introduction  0:43     Fast money vs. big money  2:07     Direct response marketing: defined and explained  3:05     Examples of direct response marketing  3:36     Tangible vs. intangible ROI  4:20     Typical ROI of direct response marketing  6:07     Branding: defined and explained  7:05     Examples of branding  9:19     5 steps to building a brand  10:27   Benefits of branding  11:24   When you are your brand  14:05   Action Item 
9/22/202214 minutes, 39 seconds
Episode Artwork

387 - How to Build a Company People Love, Doing Work That Matters

When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn’t know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Call Jay direct: 267-346-0202  Social media: @remcoinsuranceservices  Blog: Get to Know Your Clients with the F.O.R.D. Method  Blog: The Science of How to Be a Memorable Service Professional  Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.  0:00     Introduction  1:05     Putting the “P” in persistence  2:34     Jay’s background story  5:13     Growing a small company  6:37     Building a family-like company culture  8:42     Finding employees that fit a culture  10:57   Offer security to attract employees  12:55   Benefits of niche job positions  14:54   Balance accountability with family-like culture  19:12   Marketing a small business  25:57   Jay’s routine and words to live by  25:12   Action Item 
9/19/202226 minutes, 22 seconds
Episode Artwork

386 - How to Prepare a Strategic Plan for 2023

Closing out the year strong isn’t just about executing the present; it’s also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you’ll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00     Introduction 1:40     The importance of having a strategic plan     2:24     What is strategic planning? 2:49     Visualize the future 4:10     Tools for planning: Reverse engineer your revenue goals 5:49     The critical need for tracking your performance 7:36     Tools for planning: S.W.O. T. and S.M.A.R.T. 8:56     Thoughts on the necessity of attainable goals 9:40     Tools for planning: Set initiatives 10:09   Thoughts on sticking to the plan 12:52   Action Item
9/15/202213 minutes, 38 seconds
Episode Artwork

385 - A Really Different Way to Use Facebook Groups

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they’re all about helping each other with full transparency about what works. Listen to Joe talk about how he’s changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndicate Website: redwoodagencygroup.com   0:00     Introduction 2:16     Joe’s business bio 5:18     Challenges when scaling a business 7:05     Starting up The Insurance Syndicate 9:36     Using Facebook as a recruiting tool 10:20   Attracting followers with content 14:04   The value of moderators 15:54   Lead generation and asking for promotion 19:29   When recruiting, sell the opportunity 23:55   Advice for entrepreneurs who are struggling 26:43   Failure, consequences, and moving forward 32:02   Action Item
9/12/202232 minutes, 50 seconds
Episode Artwork

384 - How to Create an Unforgettable Client Experience Through Client Gifts

The holidays will be here soon 😲, and we don’t want anyone to get caught off-guard. So, in this Silver Dollar episode, we’re talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you’re making it too.)  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention  Exclusive magazine offer: staypaidpodcast.com/magazine     TIMESTAMPS  0:00     Introduction  1:34     The benefits of gift giving  2:11     About the principle or norm of reciprocity  3:32     The sincere gift vs. the selfish gesture  4:46     The best gifts are thoughtful, useful, and provoke emotion  8:13     Where companies fall short: unremarkable gifts  10:10   Where companies fall short: doing the expected  12:08   Where companies fall short: not gifting  12:20   Where companies fall short: not playing favorites  12:42   Where companies fall short: overspending  15:35   Action Item 
9/8/202216 minutes, 11 seconds
Episode Artwork

383 - Expert Tips to Enhance Your Public Speaking (with Matt Abrahams)

Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it’s third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker’s anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Books:  Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting  Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck  Improv Wisdom: Don't Prepare, Just Show Up  Website: nofreakingspeaking.com  Podcast on Apple Podcasts: Think Fast, Talk Smart    0:00     Introduction  2:28     Matt’s business bio  4:51     Eloquence and intelligence  5:50     What fueled your writing a book?       6:52     Tip #1: Reflection and goal setting  8:05     Tip #2: How to open a presentation  9:51     Tip #3: How to keep an audience engaged  12:23   Tip #4: Augmenting your vocal variation  14:03   Tip #5: Building your confidence  16:58   Tip #6: Handling the Q&A/objections.  20:57   The power of language  23:27   Using stories in your presentations  28:49   Top 3 confidence building exercises  32:27   Matt’s book recommendations  33:34   Matt’s principles to live by  35:50   Action Item 
9/5/202236 minutes, 54 seconds
Episode Artwork

382 - 6 Insanely Effective TikTok Tips

Arielle Thomas, the producer of Stay Paid, keeps our TikTok full of fresh and engaging content. In today’s episode, Arielle is sharing 6 tools that have helped attract 50K followers to our TikTok in only 3 months. Join us and you’ll hear a piece of advice that contradicts everything we typically say about content, a brilliant hack for people who hate appearing on video that will draw in viewers, and the preferred content format that will have platforms pushing your content. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Stay Paid on TikTok: @staypaid_podcast Free images: https://www.pexels.com/   Video editors https://www.veed.io/ https://bigvu.tv/   Remove watermark https://snaptik.app/en  https://instafinsta.com/   Search for paid video editors and other freelancers on: https://www.fiverr.com/ https://www.upwork.com/    0:00     Introduction 2:11     Tip #1: Stay general       3:03     Tell stories       5:26     Use simple language 6:17     Tip #2: Use stock footage 9:11     Tip #3: Encourage comments       10:56   Include a call to action 11:42   Tip #4: Use the “time to post” tool: 13:40   Use “creator tools” 14:26   Tip #5: Cross pollinate content 16:29   Remove the watermark 18:01   Get help 21:43   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
9/1/202223 minutes, 1 second
Episode Artwork

381 - Building a $300M Realty Company with Crypto and Courtesy (with Vanessa Saunders)

Agree with her or not, you’ve got to respect Vanessa Saunders. She’s the founder, CEO, and principal broker of Global Property Systems Real Estate, a company that has a presence on 3 continents. Last year, they grossed $300M! A highly intelligent woman with a wealth of experience, Vanessa has some passionate opinions about the business model of mega brokerages, which she believes encourages agents to ignore the most critical aspect of real estate. But she’s also super excited about blockchain and cryptocurrency and how they are rapidly changing the way agents are doing business. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: bio.site/globalpropertysystems    0:00     Introduction 0:58     Vanessa’s business bio 2:54     The industry’s future: Mega brokers 5:08     The industry’s future: Innovation 5:48     Are all real estate transactions headed for crypto? 7:18     Story of first crypto transaction 9:24     What marketing strategy do agents neglect? 13:34   What do so many agents fail early in their careers? 16:57   What do you know now that you wish you knew earlier? 18:17   To what do you attribute your success? 22:06   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/29/202223 minutes, 24 seconds
Episode Artwork

380 - Creating a Sales Playbook That Actually Works

In today’s Silver Dollar episode, we’re going over the importance of having a sales playbook. If you already have a sales book, then great! But it’s likely that you’re missing at least one or two pieces that would make it a super valuable resource for you and your team. Don’t have a sales playbook? No worries because we’re giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you’ll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Download: FREE follow-up call scripts - https://bit.ly/3SWqiTu   0:00     Introduction 0:26     What is a sales playbook?    1:56     The value in having a sales playbook       4:14     Include in a sales playbook – Lead sources 5:12     Include in a sales playbook – Ideal client persona 7:35     Include in a sales playbook – Pitch 8:28     Thoughts on sticking to the script 8:57     How to write a script 11:25   Include in a sales playbook – Sales funnel 12:38   How to create a sales funnel 14:33   Include in a sales playbook – Product or service details 15:00   Include in a sales playbook – Objections 15:55   Include in a sales playbook – Systems 16:12   Include in a sales playbook – Marketing materials 16:59   Why you need standards 18:09   How to roll out your sales playbook 20:15   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/25/202221 minutes, 8 seconds
Episode Artwork

379 - The Fundamentals of Building a Powerful Team (with Jess Lenouvel)

Back again is Jess Lenouvel, the creator of The Listings Lab—a coaching and training program that allows agents to have a successful real estate business that doesn’t suck them dry. Her previous episode remains highly popular, and this week she is talking to us about building a team and her new book (a must-have for every professional real estate agent). Listen and discover the one thing that stops agents from attaining the rewards that come with having a career in real state, the #1 mistake so many agents make when they first start out that ultimately deprives them of having control of their businesses, the universal check that will tell you if it’s time for you to hire your first agent, and whether you should keep an agent who isn’t hitting their potential. (The answer isn’t as clear as you might think.)   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Book: More Money, Less Hustle: Becoming a 7-Figure Real Estate Agent - https://amzn.to/3dhuahG Facebook Group: The Listings Lab Method™ for Real Estate Agents - https://bit.ly/3poVoWi   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction 3:12     Why write this book? 5:27     Your own bandwidth is limiting 7:19     #1 mistake agents make when starting out      8:08     Reverse engineer from your vision 8:46     How do you plan a vision for 10 years out? 10:16   How do you know when to hire your first agent? 11:31   3 things to do before you hire any agent 13:44   #1 mistake when hiring a team 15:47   Hiring vs. outsourcing 18:07   Thoughts on goals vs. vision 20:40   Advice on hiring 26:03   ROI and the definition of success [Golden Nugget] 26:51   Put core values at the front of everything  29:10   What do you tell agents who are struggling? 32:46   The true value of a mission and vision 36:36   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/22/202238 minutes, 12 seconds
Episode Artwork

378 - Farming 101 | Choosing. Marketing. Campaigning.

In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn’t just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there’s more than just geo), how to choose a farm (there’s a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU FREE predictive analytics list: staypaidpodcast.com/postcards Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need - https://bit.ly/3BZCUTW   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:06     Applicability of farming across industries 2:14     The 3 types of farming defined       3:28     How predictive analytics work 6:12     How to choose a farm 8:25     Why farming works 10:41   Marketing to your farm (F. I. T.) 12:24   What to include in your marketing 15:00   Types of campaigns 18:41   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/18/202219 minutes, 34 seconds
Episode Artwork

377 - Killer Instagram Tips from Millie Adrian (@itsmodernmillie)

Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She’s got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @itsmodernmillie  YouTube: modernmillie  FREE training: https://itsmodernmillie.com/    0:00     Introduction 2:55     Millie’s business bio 6:29     Advice for the best IG content 8:18     The various IG algorithms 9:54     Advice regarding captions 12:18   How to tell what content is working well 14:47   How are you measuring success today? 17:37   Recommendation about best time to post 20:59   Being paid for your content 23:09   Millie’s use of YouTube 24:04   Millie’s creative process  25:53   Using content and value pillars to create content 27:26   Thoughts on how to avoid “ripping off” content 30:06   Thoughts about avoiding burnout 32:46   Millie’s routines for success 37:12   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/15/202238 minutes, 5 seconds
Episode Artwork

376 - How We Captured 50K TikTok Followers in Less Than 3 Months

If you’re not using TikTok, you need to get an account now! For two years running, it’s been the fastest growing social media platform, and, in this episode of Stay Paid, we’re sharing six tips we’ve learned that gained us 50,000 followers in just a few months! They’re easy tips—nothing complicated—so you can get started today. We give you the hooks you need and a very cool trick to use that will keep viewers watching until the end of your videos, a useful hack that eliminates the need to find new content for every video, and the one secret to how often you need to post.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources FREE e-book: The Relationship Marketers Guide to Social Media Success - https://amzn.to/3PXtg8r   0:00     Introduction 2:22     Consistently consume content 3:54     Post daily 5:36     Use topics trending outside the platform 6:39     Use hooks 10:56   Niche down 14:41   Stick with it! 16:21   Decide upon your goals 18:35   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/11/202219 minutes, 24 seconds
Episode Artwork

375 - Booked Solid: Get More Sales Appointments Than You Can Handle

You can admire Brandon Bornancin, this week’s guest on Stay Paid, for so many things: pulling himself out of poverty; earning $12M for on online poker company by the age of 21; having the grit to start a company, fail to the tune of $4M, and start again; or revolutionizing the sales industry by building Seamless.AI, a search engine that can find anyone’s contact information. But one of the most admirable things about Brandon is his mindset. Brandon talks with the Stay Paid pals about his life story, how he build Seamless.AI, and great tips for appointment setting—but what really sticks with is how he sets goals and attends to what he calls “The 5 Pillars of Life.” You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources LinkedIn: https://www.linkedin.com/in/brandonbornancin/ Instagram: @brandonbornancinofficial    Website: Seamless.AI Use referral code Stay Paid and get: Free daily newsletter $500 of free sales leads $500 of free bonus referral credits   Books: Whatever It Takes - https://amzn.to/3OXUJ8w Sales Secrets - https://amzn.to/3ORLHdi Seven Figure Social Selling - https://amzn.to/3PXtg8r   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.    0:00     Introduction 1:57     Brandon’s business bio 4:33     Brandon’s first success as an entrepreneur 5:22     Brandon’s first failure as an entrepreneur 7:21     Seamless.AI origin story  8:39     Seamless.AI capabilities and success 11:06   Mindset and the 5 pillars 14:23   What holds you back: Lack of knowledge 16:03   What holds you back: Lack of activity 18:35   What holds you back: Fear 20:21   Tip #1: Appointment booking 23:40   Tip #2: Appointment booking 27:39   Tip #3: Appointment booking 29:02   Sales training: scripted or free form 33:50   Brandon’s routines for success 0:00     Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/8/202239 minutes, 9 seconds
Episode Artwork

374 - Top 5 Must-Have Real Estate Landing Pages

Are you still sending strangers to your website, hoping that they will give you their contact information or (even less likely) reach out directly to you? If so, you're missing out on a HUGE opportunity for lead generation with hundreds, if not thousands, of people in your area. The reality is that people do not convert on home pages; they convert on landing pages. In this episode, we're going to go over the top five landing pages real estate agents need to start generating leads today.    Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Article: 5 Clever Real Estate Landing Pages That Actually Convert - https://bit.ly/3S7Y7AD   Webinars ReminderMedia Landing Pages: A First Look at Our Newest Lead-Generation Tool - https://bit.ly/3OBBEJn   The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3oHHZYU   Free e-books: The 5 Biggest Mistakes to Avoid When Selling Your Home - https://bit.ly/3cOVx2n Is a Multigenerational Home Right for You? - https://bit.ly/3SaJA7a A Guide to Buying Your First Home - https://bit.ly/3Q0T0Aj   Demos : Landing Pages - https://bit.ly/3JgHf6S Local Events Newsletter - https://bit.ly/3PLUzTc Free offer: Postcards plus free landing page - https://bit.ly/3ScHh3t   0:00     Introduction 1:33     The difference between landing page and homepage 3:53     Our research and findings 4:41     Landing page 1: Home valuation/Comparative market analysis 6:49     Landing page 2: Property search 9:54     Landing page 3: Real estate farm 11:28   Landing page 4: Community guide 12:13   Landing page 5: Exclusive homeowner information 14:24   How to promote your landing pages 17:14   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/4/202218 minutes, 10 seconds
Episode Artwork

373 - Lead Generation That Works (with Jen Dillard)

During this week’s Stay Paid episode, we speak with Jen Dillard, who, along with her team of 14 real estate agents, was able to grow their sales volume from $21M to $78M in ONE YEAR! She discusses how she did it, what led her to build a team, how she keeps her agents motivated, and more. Listen to her interview to discover the marketing campaign she uses that has people recognizing her in the grocery store, the criteria she uses to successfully select new and experienced agents for her team, the conversation she has with agents who find themselves stuck that gets them moving again, and what she does in her newsletter that has people who aren’t even her client (yet) signing up to receive it.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @jdreteam   0:00     Introduction 1:15     Jen’s business bio 4:02     What led you to build a team?       5:49     What is your recruiting strategy? 7:10     Thoughts on growing pains 8:33     How do you motivate your team? 10:13   How do you approach lead generation? 11:33   How do you nurture and ask for referrals? 14:46   About Jen’s home staging service 16:53   What are you telling agents about the market? 18:58   What fueled your huge leap in growth? 20:41   What advice do you share with moms and female entrepreneurs? 22:16   What would you say to someone who is struggling? 24:38   Jen’s routines for success 26:05   Advice Jen would give to the younger Jen 28:01   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
8/1/202229 minutes, 13 seconds
Episode Artwork

372 - 7 Tips to Help You Start Networking

Most of us have never been taught that our net worth would be intimately tied to our network—that the relationships we should nurture will enrich our personal and professional lives in ways we’d never expect. So today, we’re going to address this essential life skill. We’re providing 7 tips for how to start building a network of professional contacts that will benefit you personally and professionally long into the future. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Blog: Get to Know Your Clients with the F.O.R.D. Method - https://bit.ly/3Ppm1po   0:00     Introduction 2:21     The nature of a business network 3:21     Benefits of a strong business network 4:34     Tip 1: Look for people who will help your career 5:43     Tip 2: Make friends, not connections 6:39     Tip 3: Tap people you already know 8:13     Tip 4: Join alumni club 9:12     Tip 5: Help others first 10:30   Tip 6: Get social 12:18   Tip 7: Follow up 14:26   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/28/202215 minutes, 16 seconds
Episode Artwork

371 - How to Create a Magnetic Authentic Brand

In her book, The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm, Kristin Shea encourages financial advisors to remember that people do business with people, and to connect, add value, and engage with their clients in a way that is authentic to them and creates an amazing experience for their clients. Listen to her interview and discover the nature of “magnetic authenticity” and why it works to attract and repel potential clients (and why that’s okay), the damaging consequences of scaling a business to be too large, and the reason you should ignore the computer algorithms in favor of the human algorithm. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Download the first two chapters of Kristin's book here: www.truthaboutdm.com/earlychapters/ The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm. Leave a review on Amazon, then email Kristin with your Amazon username. She’ll send you a free copy of her book to share with a friend! If you are an advisor who brings in $10M a year in new assets and would like to join Kristin’s exclusive community, then apply at TriadPartners.com/apply/SP. Follow Kristin on LinkedIn - https://bit.ly/3IQLZzU   0:00     Introduction 2:27     Kristin’s business bio 7:57     Observations about the conveyor belt culture 10:48   How are you creating custom experiences? 12:43   Triad Partner’s origin story 17:06   Connect. Add Value. Engage. (CAVE) 19:10   About “magnetic authenticity” 21:37   Example of magnetic authenticity in action 26:15   The experience that shapes Kristin’s content strategy 28:20   Social media’s human algorithm 33:38   Kristin’s commitment to being accountable 39:25   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/25/202241 minutes, 10 seconds
Episode Artwork

370 - How to Inspire Your Team to Perform at Their Best

Your job as a leader or manager is to provide your people with the opportunity and resources they need to succeed. In today’s Silver Dollar episode, we discuss how you can provide those opportunities and resources—and do it in a way that is also motivational! The keys are to provide the right task (we explain the two types of tasks), to the right person (it helps to know if they are intrinsically or extrinsically motivated), with the right type of reward (the wrong reward can work against you). You’ll get some real-world examples of how to apply what we’ve discovered to the workplace. Follow their lead, and you’ll reap the benefits of having more productive and happier team members.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Drive: The Surprising Truth About What Motivates Us by Daniel Pink - https://amzn.to/3z9Md1N   0:00     Introduction 1:26     Extrinsic vs. intrinsic motivation 2:17     5 motivational types 2:55     Algorithmic and heuristic tasks 4:14     Karl Duncker's candle problem 7:05     Application to the workplace 7:46     Examples 9:01     Locus of control 11:02   Example 12:42   Developing an internal locus of control 16:48   Action Item     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/21/202217 minutes, 33 seconds
Episode Artwork

369 - Generating Leads in This Crazy Market (with Michael Hellickson)

Michael Hellickson is a top-rated coach whose clients are guaranteed to double their income, or he gives them their money back. Michael joins the Stay Paid pals to about the fantastic opportunities that await eager and disciplined agents during this crazy market. Listen and among the things you’ll find out are: the 3 strategic moves independent agents and brokers need to make now to pull ahead in this economy, the unbeatable “rule of 3” follow-up formula that gets leads to convert, why relying solely on referrals for new business is a recipe for disaster, and the single question you need to ask before hiring any business coach. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources Text the words Club Wealth to 727-287-5993 and receive a list of the top 17 lead sources. Club Wealth Real Estate Agent Mastermind on Facebook   0:00     Introduction 2:10     Michael’s business bio 2:54     The market has shifted, and it’s great! 4:49     3 strategic steps to take now 7:34     Your job as a coach, team lead, or manager 9:21     Any lead sources better than others now? 11:47   The need for a diversified lead flow 13:46   Follow up. Make the calls. 18:02   Real estate requires direct outreach 20:30   The declining rate of buyer referrals 22:06   You need to ask for the referral 23:23   Making sense of buyer referral statistics 25:24   You need to diversify lead sources | Do it all 29:54   Coaching: You get what you pay for 31:42   Different coaches for different audiences 33:52   Success in your niche 36:10   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/18/202236 minutes, 54 seconds
Episode Artwork

368 - Quiz: What Motivates You?

Motivation is a hugely popular topic. There are self-help books galore, YouTube videos with thousands of clicks that promote stories of inspiration, and motivational speakers who get paid big money to speak to packed theaters. In today’s Silver Dollar episode, we’re talking about the different sources of motivation. Even more important, we discuss what you can do to improve your circumstances both professionally and personally once you discover what motivates you. Don’t forget to check out our show notes for details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources From Leadership IQ: Quiz: What Motivates You? - https://bit.ly/2FNFwIV From Sprout:  Extrinsic vs. Intrinsic Motivation - https://bit.ly/3P9MSFB   0:00     Introduction 0:51     Popular interest in motivation 2:07     Definition of motivation       2:27     Intrinsic and extrinsic motivation 3:34     Personal reflections on motivation 4:40     The need for balance 5:52     5 motivational types 7:11     What motivates you? | Quiz 9:47     Arielle – Motivated by affiliation 10:00   Luke – Motivated by power  11:47   Josh – Motivated by achievement 13:18   The value of knowing aspects of your personality 14:14    Episode teaser 15:52   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/14/202216 minutes, 29 seconds
Episode Artwork

367 - The Quickest Path to Grow Your Business (with Jon Randall)

Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh Website: https://dynamicdirections-d2.com/  Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9   0:00     Introduction 1:33     Jon’s business bio 3:55     The quickest path to new clients 5:43     Go deeper with the services you offer 8:38     Improve the experience 14:02   Asking for referrals 16:58   Clients want to hear from you more often 21:06   Target marketing | Be a big fish in a small pond 24:29   How to find your ideal client 25:30   Niche | value proposition | bigger and better results 28:03   Creating client advocacy boards 31:35   Jon’s routines for success 33:54   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/11/202234 minutes, 36 seconds
Episode Artwork

366 - 10 Essential Email Subject Line Tests

Image having 100% confidence that if you were to use one subject line vs. another, you’d be assured a higher open rate . . . well, imagine no more. We’ve got the secrets, and we’re giving them away. In this week’s Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources 14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm   0:00     Introduction 3:00     How email subject line split tests work 3:40     Test 1: Name vs. No name 5:27     Test 2: First person vs. Second person 6:34     Test 3: Urgency vs. No urgency 7:38     Test 4: Longer vs. Shorter 9:30     Test 5: Emoji vs. No emoji 11:37   Test 6: Capitalization vs. No capitalization 12:30   Test 7: Exclamation points vs. No exclamation points 14:07   Test 8: Ambiguous vs. Specific 15:44   Test 9: Gratitude vs. No gratitude 17:10   Test 10: Free vs. Synonyms 20:15   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/7/202220 minutes, 55 seconds
Episode Artwork

365 - 3 Steps to More Referrals and Less Awkwardness (with Brandon Hegg)

This week’s guest is Brandon Hegg. Brandon has more than 15 years’ experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you’ll discover all the details of Brandon’s IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question.    You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Email: [email protected] LinkedIn: Brandon Hegg  Cell phone: 612-271-5536   0:00     Introduction 1:41     Brandon’s business bio 3:28     A better way to ask for referrals (IPA) 4:55     Improve 6:14     Set the expectation 6:54     Praise 8:27     Ask 9:02     How when and often to ask for referrals 10:45   A different way to thank clients for referrals [Golden Nugget] 12:47   The importance of the 90-day touchpoint 13:22   You NEED to ask 14:22   Why you don’t say you’re busy [Golden Nugget] 15:24   Make your clients a part of your journey 17:11   Asking better questions and the limbic brain 20:02   How to tap into the limbic/emotional brain 23:11   The interplay between logic and emotion 25:15   Example 1 – effective and ineffective 28:01   Example 2 – effective and ineffective 29:36   Example 3 – effective and ineffective 30:34   Other successful lead sources for advisors 34:46   Advice Brandon would give to the younger Brandon 37:21   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
7/4/202238 minutes, 10 seconds
Episode Artwork

364 - Time Management Strategies to Dominate Your Day

The most successful people in business (people like Warren Buffet, Bill Gates, and their ilk) have an incredible ability to be highly productive. It’s not because they are super intelligent; it’s because they are able to focus on managing their day. In today’s Silver Dollar episode, we explain some of the techniques we can all use to reap the benefits of taking control of our days, rather than letting our days get out of control. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Blog: 5 Simple Time-Management Strategies for Real Estate Agents - https://bit.ly/3bCV6Hy   0:00     Introduction 0:54     How do you manage your day? 2:18     Decide what you care about and what’s important 3:16     List, prioritize, and bucket tasks 4:18     Time blocking 6:45     Task batching 8:12     Day themes 9:36     Measure your results 11:46   Benefits of time management strategies 13:28   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/30/202214 minutes, 10 seconds
Episode Artwork

363 - The Secrets of Successful Grassroots Marketing (with Dawn Myers)

Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It’s that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources [email protected]      0:00     Introduction 2:45     Dawn’s business bio 5:24     What do you look for when recruiting agents? 6:30     What do you do to generate leads? 8:25     Being a resource; partnering with other businesses 10:25   Thoughts on networking groups (BNI) 10:57   What are you doing to stay in contact with clients? 12:20   How do you motivate your agents? 14:12   Where are you finding leads among seniors? 16:27   How do you approach coaching agents? 17:23   Recognition of your value to others 19:07   Testimonials demonstrating value 21:42   The secret to successful marketing 22:53   Advice Dawn would give to the younger Dawn 25:34   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/27/202226 minutes, 35 seconds
Episode Artwork

362 - Text Your Way to More Transactions

Did you know that 85% of consumers prefer text over calls and emails? Regardless of your preference, that’s an important number to know. In this Silver Dollar episode, we share our list of the four most important groups you should be texting today. We’re also providing examples of what to say that will reinforce relationships and move your business forward. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources It’s the season for summer travel! Deliver these FREE printable flight checklists during client pop-bys. Be a ninja at nurturing relationships and use the list as inspiration for memorable gifts you can attach that will make your clients’ flights relaxing and enjoyable. - https://remindermedia.com/printables/flight-checklist-tags/     0:00     Introduction 1:06     Convenience and appeal of texting 1:39     Text your database 2:05     Ideas for texting your database (5-for-5 strategy) 5:19     Text your past clients 6:00     Ideas for texting past clients 8:34     Text your new leads 9:01     Ideas for texting new leads 10:40   Text your old leads 11:29   Ideas for texting old leads 14:36   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/23/202215 minutes, 19 seconds
Episode Artwork

361 - How to Let the Best Leads Find You (with Chris Smith)

Chris Smith is the co-founder of Curaytor, a real estate online marketing platform, and is considered to be one of the most influential thought leaders in how agents can use digital marketing to attract leads. During this week’s episode, Chris offers our listeners thought-provoking and expert advice on a wide range of topics, including: the biggest challenge facing agents (that’s going to get even more challenging!), how to attract leads with Instagram and TikTok, must-have tech for the modern agent, and how to get his Billion Dollar Sales Script! You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Billion Dollar Sales Script: https://www.theconversioncode.com/  Book: The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd ed) - https://amzn.to/3zHr67B Book: Exactly What to Say: For Real Estate Agents - https://amzn.to/3zH4rrR Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be - https://amzn.to/3tEPmmU Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen - https://amzn.to/3QtTsrN Resource: https://www.gong.io/ Resource: https://www.salesscreen.com/ Resource: https://www.screencastify.com/      To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/20/202249 minutes, 49 seconds
Episode Artwork

360 - 6 Keys to Holding Employees Accountable

One of the greatest challenges leaders face is their ability to hold others (and themselves) accountable. It can be uncomfortable for a lot of people, but if you focus on 6 key areas we discuss, you will start getting the results that you need while still maintaining your relationships with your team. Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE Father's Day Gift Card Holders: Mail or drop off this Father's Day gift to your clients with a small gift card attached! - https://bit.ly/3tuSDFm Harvard Business Review: The Right Way to Hold People Accountable - https://bit.ly/3tuT4iY     0:00     Introduction 0:58     What does it mean to hold someone accountable? 2:05     Why accountability requires a process 3:04     Set clear expectations for employees 4:45     Ensure employees have talent and resources 6:28     Establish clear measures 8:45     Provide clear, direct, frequent, and honest feedback 12:29   Carry out clear consequences 15:12   Hold yourself accountable 17:45   Action Item     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/16/202218 minutes, 31 seconds
Episode Artwork

359 - Building Better Client Relationships (with Ron Williams)

We were fortunate to book Ron prior to his speaking at this year’s Strategic Wealth Accumulation Tactics (S.W.A.T.) conference where he spoke about building relationships with clients. If you missed the conference, then this is your chance to hear some of his secrets, experiences, and knowledge. You can listen to Ron talk about creating authentic relationships with clients, how he capitalizes on unexpected and personal touch points, and his strategy for continued growth after your business hits $1M. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: Faith, Family, and Finances LLC - https://bit.ly/3NNwx92 Instagram: @real_ron_williams_   0:00     Introduction 1:29     Ron’s business bio 2:59     How do you successfully build relationships? 4:59     How do you keep track of client relationships? 6:08     How often do you recommend dripping on clients? 9:27     Why and how did you switch to becoming an entrepreneur? 12:42   Why did you make it and other agents don’t? 15:15   Thoughts about prospecting, authentic follow up, relationships 21:34   Ron’s routines for success 24:30   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/13/202225 minutes, 17 seconds
Episode Artwork

358 - How to Stop Wasting Leads and Get More Referrals

The most powerful things in business are relationships. To develop relationships, you need to get to know people, which means having conversations. The best follow-up allows you to have those conversations. To get to know people, you need to have conversations. Consequently, the best follow-up allows you to have those conversations. This episode is for small business owners and entrepreneurs looking for a follow-up solution that will strengthen client relationships and garner more repeat business and referrals by helping you get to know your clients.   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Special offer: StayPaid.com/magazine for a FREE sample magazine and (insane) discount 😲 Conversica: Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads - https://bit.ly/3PWhBqS Download: FREE call scripts - https://bit.ly/3M8wQtv     0:00     Introduction 1:23     About ReminderMedia  1:58     Our value proposition 2:22     Pain points that plague salespeople 3:30     The loyalty gap 4:13     Chasing vs. nurturing leads 4:56     I should follow up, but how? 5:55     Providing marketing that  creates frequency, impact, & trust  8:00     The marketing trap and how to avoid it 9:17     Creating personalized impact 10:26   The branded gift that recipients keep 12:09   How we help our clients have conversations and build relationships 13:55   What you can expect from ReminderMedia 16:59   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/9/202217 minutes, 39 seconds
Episode Artwork

357 - Grow Your Business with the 5-Step Secret That Elects Presidents

Phillip Stutts is a political marketing strategist who is the founder and chair of Go BIG Media, a company that uses big data to create story-based marketing that resonates with precisely defined audiences. His company is so good at what they do that they’ve helped to place governors, congressional members, and even US presidents into office. In this episode, Phillip explains the formula he uses to get political officials elected and how you can use the same methods to exponentially increase your business success. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website and free audience analysis call: phillipstutts.com/insights Book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents - https://amzn.to/3Mdmrgc   0:00     Introduction 2:02     Phillip’s business bio 5:39     The nightmare of every small business       6:47     The inspiration for Go Big Media 8:37     How Go Big Media is structured for success 9:36     Origin story of The Undefeated Marketing System 10:38   A hard lesson to learn 13:20   Keith Cunningham, Thinking Time, and the breakthrough 17:26   Step 1: Do a deep dive into your audience (story) 22:46   Step 2: Put together a strategy (story) 28:05   Step 3: Build your brand 29:03   Step 4: Test (story) 30:38   Step 5: Launch marketing campaign 31:55   Common marketing problem (stories) 35:49   The war for audiences’ attention 36:45   Consumer privacy and consumer data 38:31   Current consumer behavior in media channels 40:05   Phillips craziest political story 46:37   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/6/202247 minutes, 45 seconds
Episode Artwork

356 - 9 Tips for Having Meaningful and Motivational 1x1 Meetings

One of the most important meetings we can have with team members, employees, contractors, and others with whom we need to communicate frequently are 1x1 meetings. They’re one of the few occasions where we can have uninterrupted time to build the trust that is so necessary to any kind of relationship—including those at work. In today’s episode, we share 9 tips for having 1x1 meetings that both parties will find productive.   And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources 10 Ways to Conduct One-on-One Meetings with Impact on Cornerstoneondemand.com - https://bit.ly/3lT3epf   0:00     Introduction 0:48     One-on-ones is an opportunity to build trust 1:31     Get your one-on-one meetings on the calendar 2:50     Go in with a flexible plan 4:11     Let them do most of the talking 5:59     Celebrate wins 6:42     Focus on the future 7:35     Specify desired results 8:34     Ask good questions 10:23   Share information 12:39   Ask how you can help 14:38   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
6/2/202215 minutes, 32 seconds
Episode Artwork

355 - Creating Value Outside of the Buying/Selling Process (with Stefanie Lugo)

Stefanie Lugo is an agent from Scottsdale, AZ, not far from a hotbed of iBuyer market testing, who fully understands the impact that iBuyers have had on the real estate market. In this week’s episode, she argues that putting your value in front of prospects is critical. If agents are going to survive the onslaught of iBuyers and combat the industry’s negative image among members of the general public, then they are going to have to explain and deliver value not just during a transaction but before and after the sale as well. Stefanie does both by 1) knowing her ideal clients; 2) knowing what they are looking at on social media; and 3) using a 10x10x5 Instagram strategy that she explains during her interview.    Remember you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com   Connect | Resources Instagram: @bryceandstefanie Podcast: The Market Authority Show with Stefanie Lugo on Apple Podcasts - https://apple.co/3GmgjB5     0:00     Introduction 1:24     Stefanie’s business bio 3:48     Early on, what did you do to prospect? 5:20     Getting in front of leads and offline 7:04     What is your social media strategy? 9:23     Finding your ideal client [Golden Nugget] 12:12   How to discover what clients are following [Golden Nugget] 16:00   Making yourself relevant and valuable beyond the sale 18:30   Using storytelling 19:44   Service generates referrals 21:39   Thoughts about missions and relationships 25:02   What is the biggest threat to real estate agents? 28:21   The public doesn’t understand an agent’s function 29:04   It’s never about money 32:35   Advice Stefanie would give to the younger Stefanie 34:56   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Social Media Advice for Real Estate Agents 2022 | Creating Value
5/30/202235 minutes, 59 seconds
Episode Artwork

354 - How to Stop Objections in Their Tracks [with Examples]

Internet leads can be a gold mine, but among the mix are bound to be the occasional land mine. In today’s episode, the Stay Paid pals are reviewing a framework for responding to objections (with examples!) that can move the conversation forward with even the most stubborn lead.   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Free e-book: Guide to Cold Calling: The Techniques Needed to Close More Deals - https://remindermedia.com/ebooks/guide-to-cold-calling/     0:00     Introduction 2:02     Affirm and agree with what is being said 3:32     Keep directing the conversation toward the discovery phase 6:21     Go for the “no” 7:57     Objection 1: I’m just looking 10:23   Objection 2: I’ve already got an agent 12:04   Objection 3: We’re not looking to buy right now 14:08   Developing relationships for the long term [Golden Nugget] 15:25   Reiterate your value proposition [Golden Nugget] 15:54   Objection 4: It would be crazy to buy in this market  18:48   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
5/26/202219 minutes, 30 seconds
Episode Artwork

353 - Taking a Bold Approach to Digital Content (with Christina Swyers)

Top-producing real estate agent Christina Swyers has become a six-figure earner due to her successful digital content marketing strategy. In today’s episode, she explains how to maximize the potential of Facebook Live, Instagram Reels, and YouTube with unique and captivating digital content that will make you the “digital mayor” of your town. You can always get more in-depth information and extra details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Connect with Christina by visiting her website at christinaswyersliving.com or call her at 314-629-5867.   0:00 Introduction 1:30 Christina’s business bio  5:46 How to determine your dollar per hour rate: Golden Nugget    6:45 What does it mean to be the digital mayor of your town? 10:06 What types of social media content do you use?  14:10 How much do you spend on branding ads? 20:42 How do you stay motivated every day? 24:00 Explain your prospecting efforts 27:20 Christina’s routines for success  28:32 Advice Christina would give to younger Christina 31:05   Action Item 
5/23/202232 minutes, 4 seconds
Episode Artwork

352 - The Exciting Conclusion of Our Q&A with the Stay Paid Pals

In Part 2 of our Q&A, Luke and Josh talk about what it’s like when they disagree with each other. You’ll hear what they have to say about one another as they explain and discuss Enneagram personality types. The combination of their two personality types leads to some insights about how our hosts work together, and the influence this combination exerts on things like decision making, strengths, drawbacks, and more. Let us know your thoughts in the episode comments!   And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Take our Listener Survey! Tell us what’s working and what you would like to hear. - https://bit.ly/3NcoaTS   0:00     Introduction 0:11     What is it like when you disagree with each other and how do you resolve the issue? 9:56     If you could pick another career, what would it be? 11:12   What is your favorite memory that you share with each another? 13:45   If you could go back and tell your younger self anything, what would it be?   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
5/19/202221 minutes, 14 seconds
Episode Artwork

351 - How to Fill Your Pipeline with Clients (with Sherri Johnson)

Sherri Johnson, this week’s Stay Paid guest, is a coach and trainer who was an incredibly successful agent and a broker until she became a national speaker with her own consulting and coaching company. She uses her experience, skills, Goldmine Pipeline strategy, and, most importantly, “sky’s the limit” mindset to accelerate the results of motivated agents. Oh, did we mention she took 750 agents from $600M to $1.7B in just 4 years? Yeah. She did that too.   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website (including free webinars): sherrijohnson.com  Instagram: @sherrijohnsoncoaching Podcast: You Rock with Sherri Johnson - https://bit.ly/37E6W2G
5/16/202244 minutes, 53 seconds
Episode Artwork

350 - Luke and Josh Open Up Over a Couple of Drinks

This is our 350th episode, and we’re answering questions submitted by our listeners. Can you guess which one of us can’t hold his liquor, sucked his thumb until he was 12, and would choose to be a carpenter as an alternative career? We hope you have as much fun listening as we had recording. Visit us at www.staypaidpodcast.com.    Connect | Resources Take our Listener Survey! Tell us what’s working and what you would like to hear. - https://remindermedia.com/podcast-survey/   0:00     Introduction 2:00  How did the two of you meet?       4:43 What is one thing about yourself that no one else knows? 7:30 What other topic would you do if you could host another podcast? 10:05 What does success mean to you and what does it look like?  12:23 What is your favorite thing about ReminderMedia? 15:20 What have you learned from a guest on the show that you wished as a company we implement? 18:42 What is it like when you disagree with each other and how do you resolve the issue?   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
5/12/202219 minutes, 28 seconds
Episode Artwork

349 - The stress-free IG strategy that keeps producing leads (with Chad Vaughan)

This week’s interview is with Chad Vaughan who has made his real estate career a success using Instagram as his primary lead-generating strategy. When you listen, you’ll hear his down-to-earth approach for using IG that includes a brilliantly simple way to generate content, how he uses IG polls to get engagement, and what he’s discovered about the efficacy of hashtags vs. captions. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @chadavaughan Free e-book: How to Win at Instagram - https://bit.ly/39ziyod     0:00     Introduction 2:28     Chad’s business bio 3:36     Social media gave him an infinite audience       4:35     How did you produce content and convert it into leads? 5:49     My first clients came from Instagram polls 7:21     Do polls still work? How? 9:49     How do you develop your Instagram Reels? 12:08   Social media is the cornerstone of my business 14:21   Do you restrict your content to real estate? 16:32   About hashtags, captions, and algorithms [Golden Nugget] 19:24   Understanding the social media audience 22:20   The most useful perspective when posting to social media 23:45   Do what you do well, and be consistent [Golden Nugget] 25:43   Chad’s routines for success 27:43   Advice Chad would give to the younger Chad 28:56   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... https://www.tiktok.com/@staypaid_podcast
5/9/202230 minutes, 24 seconds
Episode Artwork

348 - 10 Tips to Liberate You from the Grind of Bad Meetings

Meetings are sometimes a necessary evil, but we’ve got 10 tips for making them more effective and valuable. Some of the responsibility for better meetings rests with its leaders, but participants also have a role to play in making meetings productive and advantageous for everyone. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.  Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/37SdR8r   0:00     Introduction 2:39     Ensure you have an agenda 4:04     Come to the meeting prepared 4:51     Ensure the meeting has a leader/facilitator 6:20     Participate with questions and comments 8:03     Ensure the right people are in the room 8:45     Assess whether you need to attend a meeting 10:36   Ensure the meetings take no more time than needed 11:29   Show up early 12:48   Ensure action items are assigned and understood 13:54   Commit to completing your action items 17:32   Action Item
5/5/202218 minutes, 9 seconds
Episode Artwork

347 - How Dan Lesniak Made $22M in Year 1

Dan Lesniak closed $22 million in his first year as an agent. Today, he and his wife, Keri Shull, run the highest selling team in Washington, DC. They have 70 agents and closed 1,100 deals last year. He’s also a billion-dollar developer, best-selling author, coach, and Iron Man! In this week’s interview, Dan offers sage marketing advice for new agents, his thoughts about the best type of client touchpoint, and how team leaders can keep their top talent. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: https://www.kerishull.com/ Career opportunities: https://www.kerishull.com/careers  Coaching and summit: Website: https://www.kerishull.com/ Instagram: @thedanlesniak    0:00     Introduction 1:34     Parallels between running a marathon and running a business 4:33     Dan’s business bio 8:31     Hyperlocal strategy and being the “mayor” of your town       10:17   Segment, target, position 11:25   How do you best position your business? 13:29   Can you over-market yourself? 15:13   What strategy gives you the best return? 16:47   How do you approach social media? 18:34   Two types of digital ads 20:07   What do you recommend spending on marketing? [Golden Nugget] 22:02   What are you doing to retain top talent? 28:21   What have you taken from being coached by Tony Robbins and Grant Cardone? 31:36   Dan’s routines for success 34:43   Action Item
5/2/202235 minutes, 41 seconds
Episode Artwork

346 - Your Mindset and the Exciting Implications for Success

Our minds are incredibly powerful. For example, a simple change to your mindset can significantly affect the outcome of a situation and, ultimately, your place in life. Professor Carol S. Dweck of Stanford University was the first to describe the differences between a growth mindset and a fixed mindset, and her research explains why some people fail and others succeed. We examine these opposing mindsets, explain how you can tell which one you tend to operate with, and how to take action and make needed changes. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Mindset: The New Psychology of Success by Carol S. Dweck, PhD 0:00 Introduction 1:02 Would you hire for mindset or skill? 2:01 Beliefs about abilities and change 3:03 Beliefs about results 3:22 Beliefs about the unknown/challenges 4:00 Beliefs about feedback 4:23 Beliefs about others’ achievements 5:36 Findings from neuroscience 6:34 Is one mindset right and one wrong? [Golden Nugget] 8:37 Is mindset the result of nature or nurture? 9:34 Six actions
4/28/202214 minutes, 21 seconds
Episode Artwork

345 - Sr. Financial VP Explains How to Get More A-List Clients

Before he joined ReminderMedia, Andrew Saska was the head of corporate finance for the largest Tier 3 broker-dealer in the country. Today, he is our vice president of financial services and the best there is at nurturing relationships, connecting people, and closing the big deals that take years to put into place. This week on Stay Paid, we ask Andrew to share his wisdom on topics ranging from how to get leads to what principals need to do to plan and execute an exit strategy. Remember you can always get more in-depth information and extra details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Connect with Andrew on LinkedIn or call him at 484-804-2963 0:00     Introduction 2:37     Different types of salespeople 3:30     Andrew’s business bio 5:11    What are the first 3 things you recommend a new advisor do? [Golden Nugget] 9:09     What lesson can you teach someone now that would normally take years to learn?     11:14   You MUST niche down [Golden Nugget] 13:05   What are advisors telling you is their biggest challenge? 15:21   What lead generation strategy do you recommend to advisors? 18:47   What makes the difference between advisors who succeed and those who don’t? 21:34   As part of a succession plan, how do you ensure that clients stay with the new principal? 23:33   How to take advantage of the largest wealth transfer in history? 25:14   If you could only listen to one other podcast, what would it be? 27:17   Action Item
4/25/202228 minutes, 33 seconds
Episode Artwork

344 - New Real Estate Agents: Should You Join a Team or Go Solo?

It’s the question that every agent eventually asks themselves . . . should I join a team? While we do have a bias (especially when it comes to newer agents), in this episode we lay out the pros and cons of working with a team that we’ve heard from agents for nearly 20 years. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.     Connect | Resources  Take our Listener Survey - https://remindermedia.com/podcast-survey/   0:00     Introduction  0:52     Pro: You have access to more experienced mentors  2:16     Pro: You get leads and an in-place system  4:45     Pro: You get team accountability, motivation, and standards  6:24     Pro: You might have a better work/life balance  7:17     Pro: You can focus on what you prefer to do  8:22     Con: You’re beholden to the team’s success and brand  9:34     Con: You will split your commission  11:16   Con: Your goals may not align with the team’s goals  13:52   Action Item   
4/21/202214 minutes, 59 seconds
Episode Artwork

343 - How One Agent Recovered After Losing Half His Team

If you’ve been listening to Stay Paid for a while, then you’ve heard me mention my brother Stephen. He’s a broker-agent and, at the end of 2021, four of his best agents walked out on him. Kudos to his courage, because Stephen shares why things went wrong and how easy it would be for other broker-agents to make the same mistake; how he got himself out of a full-blown pity fest; the marketing strategies he used to complete 320 transactions in spite of what happened; and the easy script he uses to get cold calls to give him the information he needs. - Luke   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Email: [email protected] Instagram: @acreebrothers Phone: 434-607-2976 Free webinar + resources: The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3M6FCc8   0:00     Introduction 2:41     Stephen’s business bio 3:05     What happened that you lost 4 agents? 5:12     How did you get over that? [Golden Nugget] 7:28     Where in the business did you focus to recover? 9:51     What is the vision now? 10:41   What is your marketing strategy now? 12:35   How are you growing awareness among the people in your farm? 13:45   The Halo Effect: Benefit of reaching out to farm 15:25   What have you seen from running Facebook ads? 17:39   What is your script for following up on Facebook ads? 23:33   How do you find out a lead’s motivation level? 25:23   Dissecting the value proposition in the script 26:18   Tip for following up: Don’t show all your cards [Golden Nugget] 28:18   How do you overcome the reluctance of calling internet leads? 32:07   Advice Stephen would give to an agent looking for success 35:59   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
4/18/202237 minutes, 9 seconds
Episode Artwork

342 - 3 Steps to Break the Habits That Are Holding You Back

Bad habits come in all shapes and sizes, but one thing is consistent about them—we are constantly wishing that we could change them. Even when we know that what we habitually do is frustrating our chances of succeeding, we often fall back into the same old routines that lead us nowhere. In this episode, the Stay Paid pals talk about where habits come from, the pattern that all habits follow, and how you can replace bad habits with better ones.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE Pop-By Tracking Sheet to help you maximize the efficiency of your springtime door knocking. - https://bit.ly/3xagxsf   0:00     Introduction 0:41     The difference between habits and discipline 2:36     Where habits come from 2:59     The pattern of forming habits 5:57     How to disrupt a bad pattern 6:25     Discovering the trigger; boredom, dopamine, and environment 8:13     An explanation of dopamine detoxing 9:11     How to reduce your dependency on dopamine 11:47   Summary 12:40   Action Item
4/14/202213 minutes, 27 seconds
Episode Artwork

341 - The Top 5 Worst Mistakes Agents Make

So many agents fail in their first few years in business because they make some of the common mistakes that derail real estate entrepreneurs time and time again. In this episode, we expose the 5 worst mistakes every agent must avoid (and why it can sometimes be so hard). You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources How to Build an Effective Contact Database in Under 5 Minutes - https://bit.ly/37npymW Free e-book: Guide to Cold Calling - https://bit.ly/3r4pOOH   0:00     Introduction 1:35     Agents don’t take the time to build and manage a contact database 3:44     Ideas for getting contact information for your database 4:17     Agents fall prey to “shiny object syndrome” 5:21     The cure for shiny object syndrome 7:49     Agents occupy themselves with operational rather than sales activity 9:56     Agents don’t hold themselves accountable 12:07   Agents don’t find a mentor and surround themselves with the right people 12:49   Agents don’t set a goal and a plan to achieve it 16:33   Action Item
4/11/202218 minutes, 3 seconds
Episode Artwork

340 - 8 Stats That Destroy What You Thought You Knew about Cold Calls

You already know that successful cold calling is part art and part science. What to say, how you say it, and what not to say are the art. How many times to call and when, when to speak and when to listen, and the statistical difference in close rates when you say “I” versus “we” all play into the science. In this episode, we review 8 cold-calling statistics that will forever change what you think about cold calling. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE e-book: Guide to Cold Calling - https://bit.ly/3uM3aMa   0:00     Introduction  0:37     Cold call analysis and data  1:36     Stat #1: It takes time to develop trust  3:35     Stat #2: Never ask, “Did I catch you at a bad time?”  4:42     Stat #3: You’ll do better if you ask . . .   6:35     Stat #4: State the reason for your call  7:59     Stat #5: Talk more  9:15     Stat #6: Lengthen your pitch  11:49   Stat #7: Refer to “we” instead of saying “I”  12:10   Call on these days and at these times  14:31   Action Item 
4/7/202215 minutes, 11 seconds
Episode Artwork

339 - A Brilliant Tactic to Drive More Referrals (with John Turner)

Every sales professional wants to know more and better ways to get client referrals. This week, we speak with John Turner, who works with broker-dealers, RIAs, insurance carriers, banks, and Wall Street firms, educating financial advisors about the benefits of annuities. John explains how he has grown his business with client referrals by using specific language and strategically timed calls.   You can find more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: selaxbrokerage.com    0:00     Introduction 1:39     Selling bibles door to door 5:30     Deciding to enter into finance 6:31     Educating with stories [Golden Nugget] 11:07   Always have a reason to call 17:40   Staying top of mind after the transaction 19:56   Use of client appreciation events 21:01   The critical importance of personal interaction     22:42   Advice John would give to the younger John 25:22   Action Item
4/4/202226 minutes, 12 seconds
Episode Artwork

338 - 7 Social Media Mistakes and How to Avoid Them

We've covered a lot of social media topics on Stay Paid, but we've never made a comprehensive list of the mistakes that so many business owners and sales professionals make on social media. Today, we’re correcting that error. Listen to this Silver Dollar episode as we review the 7 mistakes that every business needs to avoid on social media.     And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE download: Social Media Goal Planners - https://bit.ly/3L7mCd0   0:00     Introduction 1:26     Trying to talk or connect with everyone 2:47     Failing to interact with your audience 3:43     Deleting negative comments 4:58     Forgetting social media is about being social 6:11     Copying and pasting across platforms 7:57     Being inconsistent 11:10   Not spending money to reach your audience 12:09   Avoiding video 14:50   Action Item
3/31/202215 minutes, 33 seconds
Episode Artwork

337 - How to Build Trust with Clients (with René Rodriguez)

What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.    And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources René’s website: meetrene.com René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs   0:00    Introduction 2:03     René’s business bio 4:00     You’ll always have a job if you can provide value 5:04     Sales is about influencing behavior 6:41     People resist change to avoid risk 8:23     The difference between pain points and fear manipulation 10:08   Building trust and creating psychological safety 13:13   Communicating authenticity with social media 14:33   Luke’s story exercise - values 17:26   What we know about values 18:15   Luke’s story exercise - influences 19:03   Crafting Luke’s story 21:22   The takeaway – clarity and purpose 22:33   Josh’s story exercise 30:34   The Amplify Course 33:02   About congruency 34:46   René’s routines for success 35:52   Advice René would give to the younger René 40:57   Action Item
3/28/202241 minutes, 40 seconds
Episode Artwork

336 - 7 Tips for How to Improve Your Email Delivery Rate

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people’s inboxes! So, with spring just around the corner, we’re going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse!      And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz   0:00     Introduction  1:04     The ROI of email  1:51     How does email deliverability work?       3:05     About your IP reputation  4:40     Don’t buy email lists  6:34     Only send to people who have opted in  8:45     Delete customer service email addresses  9:38     Remove single-use email addresses  10:04   Remove bogus email addresses  10:46   Always request personal email addresses  11:29   Ask to be white listed  14:07   Action Item 
3/24/202214 minutes, 44 seconds
Episode Artwork

335 - In This Corner... Transactions vs. Relationships 🥊🤕

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you’ve got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.   And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB   0:00     Introduction 3:23     Monica’s business bio 5:37     Jennifer’s business bio 6:35     Why did you start Real Estate Fight Club? 8:19     How do you apply an attraction system without clients? 10:36   What is your cold-calling strategy? 11:50   How much of your business comes from referrals? 12:48   How do you measure the effectiveness of relationship marketing? 16:06   There are only 2 ways to get business 17:13   Redefine success and face the truth 18:31   Patience and passion vs. impatience and desperation 20:06   Authenticity and credibility 22:36   The strategic piece that agents forget about relationship marketing 23:36   This is what a passion for cold calling looks like 26:51   Confidence comes from doing the work 28:55    Jenn’s routines for success 31:30   Monica’s routine for success 34:10   About Ghost Poster and the Real Estate Fight Club podcast 35:53   Action Item
3/21/202236 minutes, 37 seconds
Episode Artwork

334 - How to Create Your Own Good Luck

In this Silver Dollar episode, we pick apart the idea that some people are just luckier than others when it comes to catching a big break that turns into a successful business opportunity. As it turns out, some people are luckier than others. But it’s also true that these same people have 4 abilities that enable them to create their own good luck, and anyone can develop these skills. Listen as the Stay Paid pals explain how you can use what science has discovered to create your own good fortune. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Luck Factor by Dr. Richard Wiseman - https://amzn.to/3J71va7 The Power of Positive Thinking by Norman Vincent Peale - https://amzn.to/3IqDKJB   We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:23     Dr. Richard Wiseman’s lucky study       2:45     Creating and noticing chance opportunities       5:25     Listening to their intuition 7:07     Creating self-fulfilling prophesies with positive expectations  9:51     Adopting a resilient attitude that transforms bad luck into good luck 14:40   Action Item
3/17/202215 minutes, 25 seconds
Episode Artwork

333 - How Jess Lenouvel Used Digital Marketing to Sell $300M

Jess Lenouvel is the owner of The Listings Lab, and she’s got a message for agents: she can help you build a 7-figure income “without giving up control of your vision, burning out, or tripling your stress.” Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn’t involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess’s book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP   0:00     Introduction 1:59     Jess’ business bio 4:21     Jess’ philosophy and approach to working with her clients 7:06     Watch what people do, not what they say (Golden Nugget) 9:05     Agents are 5 years behind in effective marketing strategies 11:36   How do you generate leads? #1 Niche down 12:57   How do you generate leads? #2 Psychological journey 14:07   How do you generate leads? #3 Go organic (Golden Nugget) 14:51   Running an ad versus running a psychological campaign 15:40   Content you need to share and how to do it 19:34   Mistakes agents make in their digital marketing 23:55   The better the content, the better the conversion rate 24:51   With what frequency should you be posting? 25:47   Stories and remaining relevant 29:10   Jess’s routines for success 31:34   Advice Jess would give to younger Jess 34:10   Action Item
3/14/202236 minutes, 18 seconds
Episode Artwork

332 - How to Write Engaging LinkedIn Articles (and Why You Should)

Writing for LinkedIn isn’t like writing for other social media platforms. LinkedIn users have different expectations of the content they find there. They want well-written, well-researched, and thoughtful content that is relevant to their understanding of what’s important to business and what can help them progress in their careers. In this episode, we offer advice about why you should be writing for LinkedIn, the type of content you should consider posting, and tips for how to write and post on LinkedIn. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Ep. 135: How to Find Your Perfect Client Through Podcasting (with James Carbary) - https://bit.ly/3MkCeLw Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3ILltqy Ep. 199: 1M Followers in 30 Days (with Brendan Kane) - https://bit.ly/3hClv8v Book: Hook Point: How to Stand Out in a 3-Second World by Brendan Kane - https://amzn.to/3sZc2Nt Images: Pexels.com, Unsplash.com, Pixabay.com   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:00     Reasons to write LinkedIn articles 4:34     Types of content to post to LinkedIn 8:03     How to write an article for LinkedIn 11:51   Promoting and sharing your LinkedIn article 13:43   Action Item
3/10/202214 minutes, 27 seconds
Episode Artwork

331 - The BEST Advice for Entrepreneurs (with Phil Graham)

This week’s episode features Phil Graham. Phil’s been in the financial services and insurance businesses for more than 20 years and during that time has created $22 BILLION in insurance and annuity sales and investments. Today, he’s a CEO and the creator of the Beneficiary Liquidity Plan™. Phil shares how he built his book of business, how he coaches salespeople reluctant to make calls, and his best piece of advice for new advisors. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Phil Graham, CEO and Creator of The Beneficiary Liquidity Plan™, on LinkedIn The Beneficiary Liquidity Plan™ on LinkedIn  The Alternative Group (ALTGRP) website - www.thealtgrp.com/     0:00     Introduction 1:18     Phil’s business bio 3:05     An early lesson about telling stories       5:29     How did you build your book of business? 9:16     What was your prospecting method? 11:17   Why do you think people avoid the phone? 16:12   The importance and pay-off of persistence 20:19   What do financial advisors need to do to be successful? 24:42   Tell us about the Beneficiary Liquidity Plan™ 29:36   Advice Phil would give to the younger Phil 32:10   Action Item
3/7/202233 minutes, 5 seconds
Episode Artwork

330 - How to Get Better at Anything: The Talent Code

The Talent Code by Daniel Coyle explores the real origin of talent, examining it through the lens of neuroscience. Coyle writes that 3 crucial components—deep practice, ignition, and expert coaching—can be brought together to create world-class performers, artists, athletes, and others to develop talent in ways that were commonly thought to be beyond their control. He argues that where people end up in the hierarchy of their chosen fields, whether it’s sports, arts, or business, is not predetermined by their genes or their environment. Rather, their talents are theirs to build through changing the brain’s physiology.   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle - https://amzn.to/3LvEOOv We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to supply a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.    0:00     Introduction  1:39     The ability to get better depends on the myelin in your brain  3:03     How do you build more myelin to get better at anything?  3:36     You need deep practice  4:59     Mistakes are required to getting better  7:23     Chunk tasks into smaller units  9:36     You need an ignition point  12:15   Examples of ignition points  13:43   Facilitate ignition opportunities  14:47   You need master coaching  16:55   Action Item 
3/3/202217 minutes, 43 seconds
Episode Artwork

329 - Why You Need to Add a Networking Group to Your Marketing Strategy

After 30 years as a financial advisor and building a $100,000,000 book of business, Bruce Weinstein sold his financial services practice in 2016. With no former clients and only the relationships he had built, he and his wife started a new insurance business in 2020. In this episode of Stay Paid, Bruce shares the marketing and other activities he reactivated from his first business to successfully start up and run the business they own today.  Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Weinstein Wealth Insurance Solutions https://www.weinsteinwealth.com/   1-844-PlanMan (1-844-752-6626)  For a digital business card, text PlanMan to 2-1000.  Watch for Bruce’s podcast, Ask the Plan Man, coming soon.    0:00     Introduction  1:10     Bruce’s business bio  2:46     What did you do to rebuild your business?  4:23     Describe your networking group.  5:23     There is a high level of intimacy among members  6:11     Members are colleagues, business associates, clients  7:00     Membership is restricted to one per industry  7:27     Recommendations are needed to become a member  8:53     What are the logistics that describe the meetings?  13:40   What are the rules for the group?  17:26   Give and take in networking groups  19:41   How do you navigate a new group in pursuit of leads?  23:28   How can someone join one of these groups?  25:36   The power of being in proximity to like-minded individuals  27:23   Elevated conversations that solve problems  32:28     Action Item 
2/28/202233 minutes, 19 seconds
Episode Artwork

328 - Tips for Using TikTok to Market Your Real Estate Business

In 2020, while people in quarantine were eager to find new ways to stay entertained, TikTok experienced rapid growth and quickly became a household name. Two years later, the platform is the third-largest social media network. Today, businesses are quickly learning how to create TikTok content that attracts and generates leads. In this Silver Dollar episode, we’re sharing tips and secrets that will benefit new and more experienced TikTok business users. Plus, you can get more in-depth information and added details not included in the episode from our show notes at www.staypaidpodcast.com.   Connect | Resources  Real estate TikTok accounts to view and follow:  Glennda Baker @glenndabaker  Madison Sutton @thenycagent  Scott Betley @thatmortgageguy  Prince Whiting IV @princewhiting    Social Media Goal Planners: https://bit.ly/3p15qxc
2/24/202219 minutes, 28 seconds
Episode Artwork

327 - How to Generate B2B Leads with Public Speaking (with Mark Brownstein)

Are you looking for another tool to add to your marketing toolbox? Why not consider public speaking? Today’s guest is Mark Brownstein, a Medicare professional and host of the radio show Medicare with Mark. As director of Medicare for Emerald Medicare in Nyack and Stony Point, New York, Mark uses public speaking appearances and webinars to continuously grow his business. In his interview, he shares how anyone can start to generate leads by simply sharing what they know with the employees of businesses they already partner with. You can get more in-depth information and added details not included in the episode from our show notes when you visit www.staypaidpodcast.com.   Connect | Resources  Contact Mark at EmeraldMedicare.com or 845-358-1220    0:00     Introduction  1:30     Mark’s business bio  3:12     What has public speaking done for your business?       4:27     How do you overcome the nervousness?  6:50     How do you work with partnerships?  9:03     How do you develop relationships with partners so that they recommend you?  10:50   Where can you find these partnerships?  13:22   How do you nurture the relationships you have with people in your database?  15:17   Advice Mark would give to the younger Mark  17:57   Action Item 
2/21/202219 minutes, 5 seconds
Episode Artwork

326 - 7 Rules for Managing a Remote Team (Updated for 2022)

We’re almost 2 years into the remote-work world imposed by the pandemic. According to NorthOne, 58.6% of the total US workforce works remotely either full- or part-time. The last time we addressed remote work on Stay Paid was in July 2020, so we thought it would be a good time to revisit the topic to discuss what we've learned and to update our list of helpful tips with 7 rules for managing a remote team. You can get more in-depth information and added details not included in the episode from our show notes at www.staypaidpodcast.com.    Connect | Resources Cold and Flu Season Sanitizer Tag - https://bit.ly/3uI7hKS   0:00     Introduction 2:02     Rule 1: Over communicate 2:55     Evaluate and improve daily check-ins       4:26     Rule 2: Use video to communicate       6:12     Rule 3: Structure employee engagement 7:45     Create committees of employees 8:16     Rule 4: Document even more processes       9:48     Rule 5: Establish and review KPIs weekly 11:04   How to avoid micro-management 11:32   Rule 6: Do the unexpected and mix it up 13:02   Rule 7: Test. Test. Test. 15:23   Action Item
2/17/202216 minutes, 18 seconds
Episode Artwork

325 - Use Social Media to Get Leads to Chase You (with JB Bolvadin)

This week’s guest is JB Bolvadin, the founder and CEO of TILRE Success Solutions. In 2021, he managed to sell 1,000 tickets in just 4 weeks to the first-ever Entrepreneur Conference using social media. Listen as JB explains why real estate is among the worst industries when it comes to effective advertising, what types of content real estate agents should be producing for social media, which types of content work best on which social media platforms, and whether Likes or Views of your social media posts are better for business. You’ll find more in-depth information and additional details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources TILRE Success Solutions: tilresuccesssolutions.com  The Entrepreneur Conference 2022: entrepreneurconference.live  Social media: @jbbolvadin   0:00     Introduction 2:03     JB’s business bio 4:13     Building conference and event planning business 5:30     Obstacles to promoting a conference during COVID 7:10     The solution that filled a conference in 30 days [Golden Nugget] 10:39   What should agents being focused on in their marketing? 12:46   Recommended video content for agents 15:51   Which social media platform is best for agents? 19:20   What’s better—Likes or Views? 21:16   What type of content gets engagement? 22:23   JB’s routines for success 24:32   Advice JB would give to the younger JB 26:29   Action Item
2/14/202227 minutes, 28 seconds
Episode Artwork

324 - 3 Money-Making Tips for Following Up on Facebook Leads

Facebook ads continue to offer an amazing opportunity for businesses to generate high conversion rates at an affordable cost per lead. However, an incredible number of leads end up being wasted because businesses don’t follow up. In this episode, we draw from our experience working with our real estate clients at ReminderMedia to explain exactly how to follow up with Facebook leads. You can get more in-depth information and added details not included in the episode from our show notes, so check them out at www.staypaidpodcast.com.   Connect | Resources  Facebook Ads Webinar - https://bit.ly/3Lb3xY3 Free e-book: The Ultimate Beginner’s Guide to Facebook Marketing    0:00     Introduction  0:48     Our track record on converting Facebook ads       1:36     The ROI of our Facebook ad test  3:28     Tip #1: Call 18 times and shorten your speed to lead  7: 05    Tip #2: Use the triple dial and then send a text message  9:34     Tip #3: Watch the activity of your email drips  11:44   The C-TEST follow-up strategy  13:23   Bonus Tip: The follow-up script  18:31   Action Item 
2/10/202219 minutes, 28 seconds
Episode Artwork

323 - How to Beat the Big Agencies in Real Estate Without Spending Millions

Welcome to the debut episode of Real Estate Leaders! In addition to our regular guest episodes and our Silver Dollar episodes, each week you’ll now hear how real estate leaders respond to the same set of critical questions. We hope each perspective gives you greater insight into the real estate industry, the market, and how to succeed as an agent. To kick it off, we spoke with Will Penney, a real estate agent with 33 years’ experience. Today, he has a team of 5 agents in Akron, Ohio, where they sell about 200 homes a year, or the equivalent of $40M in volume. Find out why Will believes paid real estate leads are fading away and what agents can do to compete against big-box brokers and third-party companies trying to control access to agents. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Will’s business website: https://socialorchard.com/  Free e-book: The Relationship Marketer's Guide to Social Media Success - https://remindermedia.com/ebooks/free-e-book-relationship-marketer-social-media-success/   0:00     Introduction  1:26     Will Penny’s bio  2:31     Where is the real estate industry going and how do agents need to adapt?       4:19     What marketing strategy is most neglected by agents?       6:45     Why do most agents fail to succeed?  8:07     What do you wish you knew before becoming an agent?  11:12   To what do you attribute your own success?  13:41   The way Will uses social media to grow his business successfully  16:22   Action Item 
2/7/202217 minutes, 6 seconds
Episode Artwork

322 - 4 Ways to Keep From Losing Your Top Talent

According to the Society for Human Resource Management (SHRM), employers will spend between 6 and 9 months of an employee’s salary in time, resources, and money to replace them. That’s a lot of money you can keep in your pocket if you know the 4 secrets for retaining your top talent. Today, the Stay Paid pals talk about compensation, personal development, career progression, and building a high-performance culture. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 164: 7 Tips for Managing Virtual Teams | Episode 164   Peter Taunton - Founder of Snap Fitness on How to Scale and Lead a Business  How to Use the Predictive Index to Build a Team | Episode 168  How You Train 76 Agents to Close 800 Transactions (With Mark Pattison) | Episode 267  4 Things You Need to Turn a Team Into a Company (with Tom Toole) | Episode 285    0:00     Introduction  1:17     Offer competitive compensation  5:28     Encourage personal development  7:50     Support career development  9:56     Ensure a high-performance culture  12:58   Action Item 
2/3/202213 minutes, 47 seconds
Episode Artwork

321 - A Comeback Story to Inspire Your Own (with Erik Allen)

If you need some inspiration or you find yourself in a place you don’t want to be, then listening to Erik Allen’s story can help. Erik had a hellish childhood. He witnessed domestic violence, was kicked out of his home, battled addiction, owed $28,000, and was bankrupt at 21 years old. He was working for a record label, attending concerts, and, as he says, “living a rock star’s life without being a rock star.” Things were dark when a chance encounter and divine intervention changed his life. In today’s interview, Erik shares some of what he’s learned about overcoming struggles, defeating a victim’s mentality, setting and meeting goals, and what he’s doing today.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Website and link to The Erik Allen Show: ErikAllenMedia.com  Instagram: @ErikGAllen    0:00     Introduction  1:19     Erik’s story  6:41     How did you get out of such a bad situation?  9:41     What advice would you give to others who are struggling?  11:04   What are you doing today?  12:58   How did you become a guest on 100+ podcasts?  14:17   How do you overcome a victim mentality?  16:06   What is your relationship with your family now?  18:32   Erik’s routines for success  20:23   Advice Erik would give to the younger Erik  23:34   Action Item 
1/31/202224 minutes, 34 seconds
Episode Artwork

320 - The 4 Genuinely Best Types of Instagram Posts for Agents

Instagram grew 22% in 2021, adding 221 MILLION new users. That’s a ton of new people and potential new business leads for you! We’re going to share with you the 4 types of content you should be posting on IG so that you get your fair share of engagement gold. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Blog by Jenna Kutcher: 3 Easy Strategies to Help You Rock Instagram in 2021     0:00     Introduction  0:52     1. Local business interviews  2:51     2. Client testimonials  4:56     3. Product/service/market updates  7:03     4. Share your personal life  8:53     Tips for planning your Instagram content  11:24   Action Item 
1/27/202212 minutes, 2 seconds
Episode Artwork

319 - Best of the Best Sales and Marketing Tips From 2021

We’ve revisited our interviews from 2021 to bring you the best of the best sales and marketing tips from some of our most accomplished guests. Gathered into this one episode is the wisdom born of the experience of 8 wildly successful entrepreneurs, making this your one-stop shop for all you need to know to grow your business in 2022. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Activate Your Prey Drive (with Michael Burt) | Episode 215  How to Close the First 36 Transactions in Real Estate (with Jeff Cohn) | Episode 223  How to Ask For REFERRALS the Right Way (with Barb Betts) |Episode 239  How to Master Relationship Marketing (with Glennda Baker) | Episode 243  How to Use Instagram to Close $50M in Sales (with Shannon Gillette) | Episode 257  How Pull Marketing Pushed Agent Leigh Brown to #1 | Episode 263  How You Train 76 Agents to Close 800 Transactions (with Mark Pattison) | Episode 267  How to Play and WIN the Content Game (with Jimmy Mackin) | Episode 271    0:00     Introduction  1:30     Michael Burt | Episode 215 – Activating your prey drive  4:44     Jeff Cohn | Episode 223 – Free lead generation  8:40     Shannon Gillette | Episode 257 – Instagram   11:48   Glennda Baker | Episode 243 – TikTok   14:28   Jimmy Mackin | Episode 271 – Content marketing and Can I, Should I, How do I? framework  18:30   Mark Pattison | Episode 267 – C-TEST follow-up strategy  22:30   Leigh Brown | Episode 263 – Push vs. pull recipe  24:47   Barb Betts | Episode 239 – Stop asking for referrals  28:00   Honorable mentions  30:09   Action Item 
1/24/202230 minutes, 40 seconds
Episode Artwork

318 - 5 Proven Ways to Rock Your First 30 Days as an Entrepreneur

One of the most frequently asked questions we get comes from new real estate agents and other new entrepreneurs who, frankly, don’t know where to begin. They’ve gotten their licenses, certifications, office space, and what have you, but 6 months later, they’re still without a client or deal. So we've decided to review what you should be doing in your first 30 days as a new real estate agent or other entrepreneur to ensure you build a solid foundation for a successful business. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Blog: How to Build an Effective Contact Database in Under 5 Minutes  Blog: Get to Know Your Clients with the F.O.R.D. Method    0:00     Introduction  1:09     Action 1: Start to establish your brand  3:15     Action 2: Select a CRM  5:46     Action 3: Start building your list  8:37     Action 4: Start prospecting  9:57     Action 5: Become a sponge; learn  12:51   Action Item 
1/20/202213 minutes, 38 seconds
Episode Artwork

317 - How to Create a Magical, Disney-Like Customer Experience (with John Formica)

Disney’s Magic Kingdom in Florida is the world’s most visited theme park. That fact is due in no small part to Disney’s primary purpose—to make visitors happy. And as John Formica explains, this simple mission only succeeds because it is infused into every aspect of Disney’s culture to the point where making visitors happy is more important than the duties of any employee’s job. And he should know—John is a former Disney leader and the author of Making the Customer Experience Magical Now! And in this week’s interview, John shares some of Disney’s philosophy and secrets that you can implement in your own business to create a magical experience for your clients.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Book: Making the Customer Experience Magical Now!  Website: https://johnformica.com/ where you can find free video training and a weekly newsletter with Disney-inspired tips and strategies for creating a magical customer experience.  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction  1:55     Guest bio  4:33     What are the core principles of the Disney philosophy and how can it be applied?  7:30     What are the tactics that create the desired client experience and how do you systematize it?  [Golden Nugget]  10:49   What do you look for when you “hire right?” [Golden Nugget]  14:39   How do you balance the economics vs. creating the ultimate client experience?  16:17   The customer experience is the new battleground where there are winners and losers.  18:06   How and where are you spending your budget to create the experience?  21:46   How a real estate agent can implement the Disney philosophy.  23:58   Advice John would give to the younger John  28:13   Action Item 
1/17/202229 minutes, 4 seconds
Episode Artwork

316 - How to Ensure Your Network Is Putting Money in Your Pocket

We know from experts and top producers that your net worth is in your network, so today we'll go over the top 5 people that you should be connecting and building better relationships with in 2022. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Webinar (recorded): How to Create Profitable Partnerships for Your Business    0:00     Introduction  2:03     Preview  2:42     Group 1: Your top advocates and raving fans  4:45     Group 2: Friends and family  5:34     Group 3: Local businesses  7:44     Group 4: Mentors and mentee  9:14     Group 5: Your peers  11:51   Action Item 
1/13/202212 minutes, 34 seconds
Episode Artwork

315 - The New Threat to Email Marketing Automation (with Andy Mowat)

Andy Mowat has created Gated—a company that’s about to turn email marketing on its head. Andy’s got a plan to reduce the number of emails you receive by having marketers pay a fee to have emails delivered. It’s a very cool concept with tons of implications for your business and your inbox—and you’re either going to love it or hate it. If you use email to market your business (and who doesn’t?), then you need to listen and find out how you can adjust to email as a paid channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Website: www.gated.com  Book: Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction  1:18     Why did you start your company?  2:23     What is Gated?  4:06     What have been the results?  5:18     The fundamental problem with the economic model of email.  6:48     Is marketing automation dying, and what’s going to replace it?  8:12     Thoughts on list segmentation and personalization.  10:52   But what about the ROI of email marketing?  12:45   What drives consumers to open an email—the content or the relationship?  15:16   How is the quality of your clients’ emails affected by your system?  17:02   Any tactic that becomes prevalent becomes obsolete.  18:12   Gated is about selling attention rather than selling time.  21:08   Andy’s routines for success  23:31   Action Item 
1/10/202224 minutes, 29 seconds
Episode Artwork

314 - 3 Habits Guaranteed to Make You a Successful Real Estate Agent

Having daily habits can help you organize your time and allow you to focus on the most important activities in your business. It also eliminates the temptation to get lost in busy work. When you stick to a daily routine, your goals become more achievable, you keep your costs down (really), and you reduce stress and anxiety. Plus, implement the 3 habits we suggest, and you’ll make more money! (And if you’re not in real estate, listen anyway because these habits will work for you too.) And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE Marketing Revenue Calculator     0:00     Introduction  0:50     Discipline provides you with freedom  1:41     Daily habit #1: Prospect for 2 hours  4:39     Daily habit #2: Invest in personal and professional development  8:32     Daily habit #3: Follow up with people in your database  14:28   Action Item 
1/6/202215 minutes, 8 seconds
Episode Artwork

313 - How Nate Auffort Went From $3K to $20K per Month in 90 Days

Our guest this week is Nate Auffort, and he understands that even when we have the motivation to achieve what we desire, sometimes we need a little help—we need someone to hold us accountable. When Nate combined his desire to make more money with the help of a mentor who kept him accountable, he went from making $3K/month to $20K/month in only 90 days and to $1M in a year and a half! Listen as Nate discusses how to find an expert mentor, use objections to your advantage, and how to get access to his powerhouse conference, Strategic Wealth Accumulation Tactics (SWAT). And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Strategic Wealth Accumulation Tactics 2022 Conference  SWATtraining.info/learnmore  SWATtraining.info/events  Social media: @nateauffort      0:00     Introduction  2:49     Nate’s bio  5:07     How did you become an entrepreneur?  9:13     Where did the idea of SWAT come from?  11:52   How do you spot a fake guru and what do you want in a mentor?  16:21   How Nate’s mentor gave him a reason to get to the next level.  22:06   What do elite salespeople do – Strategy 1  27:51   What do elite salespeople do – Strategy 2  31:18   Discerning the personality types of your prospects  36:58   Nate’s routines for success  45:37   Action Item 
1/3/202246 minutes, 39 seconds
Episode Artwork

312 - 4 Results-Oriented Goals That Cover All the Bases

Setting goals is more than a New Year's cliché. Don’t ask us to explain, but according to neuroscientists, there’s a part of the brain that believes desired outcomes are an essential component of who we believe we already are. That, in turn, sets up the conditions that drive us to fulfill the brain’s self-image! In a way, if you can picture what you want to achieve, then you can achieve it. In this Silver Dollar episode, we talk about 4 types of goals to pursue in 2022 that cover all the important parts of our lives: self-development, health, family/relationships, and business/career.  Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Marketing Revenue Calculator: Use this FREE digital worksheet to come up with your 2022 marketing goals quickly and easily.    0:00     Introduction  1:01     Inspirational examples of people keeping their resolutions  2:55     Goal 1: Self-development (You can change your brain)  5:05     Goal 2: Health (SMART goals)  8:21     Goal 3: Relationships (Be intentional)  11:14   Goal 4: Business (Start with what you want)  15:26   Action Item 
12/30/202116 minutes, 2 seconds
Episode Artwork

311 - How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer)

Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they’ve build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week’s interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business.  Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   0:00     Introduction  1:47     How did you settle on relationships as the way to build your business?  3:01     Thoughts on and experience with door-knocking [Golden Nugget]  5:55     What’s old is what’s new again – building relationships today  8:01     Tactically, how do you do relationship marketing?  11:03   Examples of relationship marketing in action  16:21   Why did you add YouTube and commercials to your organic growth?  18:45   How do you get your leads? [Advice to new agents]  20:32   Listen for the value  25:34   Forming relationships is an organic part of being authentic with others  30:43   It takes effort to make any relationship work  32:26   Advice Steve and Shane would give to their younger selves  36:02   Action Item  Connect | Resources  Website: https://affordacareinsurance.com/   Social media: Search @affordacareinsurance   AffordaCare dinosaur commercial on YouTube: CLICK HERE. 
12/27/202137 minutes, 10 seconds
Episode Artwork

310 - Naughty or Nice? 12 Tips for Managing Customer Relationships

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you’re on your customers’ nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week’s Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers’ naughty list and another 6 ways to ensure you get on and stay on the nice list.  You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com.   Connect | Resources  Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round!    0:00     Introduction  0:56     Naughty list #1: Not keeping your promises and overselling  2:28     Naughty list #2: Not setting expectations  3:40     Naughty list #3:  Not showing empathy  4:41     Naughty list #4: Not valuing the relationship  6:10     Naughty list #5: Not resolving recurring problems  7:08     Naughty list #6: Not asking for referrals  8:04     Nice list #1:Thank your clients  10:13   Nice list #2: Do work after the close (offer to make connections)  11:08   Nice list #3: Gift a gift  11:49   Nice list #4: Walk client through the contract  12:54   Nice list #5: Focus on solving your clients’ problems  14:25   Nice list #6: Do the unexpected  18:49   Action Item 
12/23/202119 minutes, 37 seconds
Episode Artwork

309 - How Neel Dhingra Used Video Content To 10x His Business

This week’s Stay Paid guest told us that his initial move into video content marketing was cringeworthy. But despite his videos being so amateur, Neel Dhingra’s commitment to consistency not only allowed him to improve his videos over time but also grew his business by a factor of 4 in one year and eventually from $300,000 to $3,000,000! Today, he shares his thoughts and tips about how digital marketing and how to successfully start, grow, and sustain a YouTube channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @neelhome (Join Neel’s weekly email list from his profile.)  Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins)      0:00     Introduction  0:15     Guest bio  1:15     How did you start using social media and video to go from $300K to $3M?  3:05     Why being consistent is vital to success on social media  3:55     Thinking exponentially instead of linearly [Golden Nugget]  7:20     How did you find your audience and get people to watch your videos?  9:37     How your audience grows on social media  11:13   Consistency and the power of perceived expertise  15:45   The importance of your hook  18:39   Should you pay for better production quality?  21:22   Short-form content is growing in popularity  23:21   It’s the biggest opportunity to attract new viewers in years  26:47   Useful hacks: hashtags, collaboration, Instagram stories  30:47   Neel’s routines for success  33:26   Advice Neel would give to the younger Neel  37:12   Action Item 
12/20/202137 minutes, 58 seconds
Episode Artwork

308 - Best-Ever Gift Ideas That Make Clients Feel Like VIPs

At this time of year, you’ve got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you’ll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.   Please don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin  How to Win Friends and Influence People by Dale Carnegie  Ep. 243: How to Master Relationship Marketing (with Glennda Baker)  Ep. 81: Increase Your Income with Gratitude (with Kim Angeli)  Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews  Ep. 77: These 20 People Will Take You to the Next Level with Sean Carpenter    0:00     Introduction  1:37     It’s less about the gift  2:10     Giver-centric and recipient-centric gifts  3:56     You can’t please everyone  4:30     Unexpected gifts leave the greatest impression  5:49     The best gifts delight more than just the recipient  6:38     Best-in-class service requires best-in-class gifts  7:33     How much to spend on client gifts  9:34     Forget the SWAG  11:20   Action Item 
12/16/202112 minutes, 13 seconds
Episode Artwork

307 - Google Business Pages for Real Estate Agents in 2022 (with Jason Pantana)

This week’s guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry’s most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Join Jason’s email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics.  Search @JasonPantana on all social media    0:00     Introduction  2:07     Jason’s business bio  5:41     What are Google Business Pages?  9:03     What is the Google Local Pack?  10:50   How proximity influences where and how high in the ranking a Business Page appears  13:27   How business category influences where and how high in the ranking a Business Page  appears.  15:27   How reviews and keywords influence where and how high in the ranking a Business Page  appears.  19:27   How posts (pictures, video, products, questions) can influence where and how high in the  ranking a Business Page appears.  22:38   Thoughts on geotagging images and the effect on ranking.  24:25   What are Google Local Services Ads?  25:25   What is Google Screened?  26:13   What is Google Guaranteed?  26:39   Why Google Local Services Ads are the best ads to be running now.  29:47   Tips for playing it smart when running Local Services Ads.  32:10   What is a Google Local Finder Ad?  35:13   Action Item 
12/13/202135 minutes, 59 seconds
Episode Artwork

306 - 4 Reasons to Host Client Appreciation Events + Best Practices

The holidays are here, and, for a lot of business owners, that means showing appreciation for their clients. One of the best ways—and something top producers are consistently telling us—is to host a client-appreciation event. In this episode, we share best practices for planning and hosting client-appreciation events, some event ideas other producers have successfully used, and some tips for how to best follow up after the event.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook: How 5 Top Producers Generate Referrals     0:00     Introduction  0:54     Benefits of client appreciation events  2:59     Best practice: get the timing right  4:44     Best practice: include the family  5:13     Best practice: don’t talk business  5:24     Best practice: allow friends and family  5:47     Best practice: introduce yourself and what you do  6:43     Best practice: bring your business cards  7:04     Best practice: plan ahead and send reminders  7:38     Ideas for client events  11:38   General themes to generate more ideas  12:19   The importance of following up  15:17   Action Item 
12/9/202115 minutes, 57 seconds
Episode Artwork

305 - How to List $11.2M in 90 Days with 1 Strategy (with Jimmy Burgess)

In this episode, we’re talking with Jimmy Burgess about his team’s winning strategies for generating leads. In 3 years working as the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida, he’s grown the company from 120 agents to more than 250 agents. During the same period, the average annual sales volume per agent grew from $5M to over $8.5M, leading to over $2B in sales volume in the last 12 months.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Jimmy’s podcast on Apple Podcasts is The Real Estate Sales Podcast.  Instagram: @jimmyburgess.cgo  YouTube: Real Estate Sales Growth     0:00     Introduction  1:21     Jimmy’s business bio  2:49     How did you become the chief growth officer?  4:35     Origin of Jimmy’s passion for helping other agents [Golden Nugget]  9:29     What can agents do to get more leads today and moving into 2022?  11:47   The specific steps Jimmy took to get more leads and the results he got  13:36   How Jimmy’s strategy took him through the pandemic with success  15:11   What tools did you use to pull and share the CMA, and what did you say?  19:14   Jimmy’s follow up strategy  20:32   How did you select the people you were going to target?  21:59   How often would you send your CMA video emails?  23:30   What other ideas are you recommending for generating leads?  27:15   How do you pull productivity out of your agents?  33:22   Jimmy’s routines for success  37:09   Advice Jimmy would give to the younger Jimmy  40:00   Action Item 
12/6/202141 minutes, 8 seconds
Episode Artwork

304 - Solid Advice for Creating Your 2022 Marketing Plan

As you wrap up 2021, you should already be planning your 2022 marketing initiatives—and we’re here to help! In this week’s Silver Dollar episode, we're explaining how to set your marketing goals, the best place for where you should invest your dollars, and why you need to include direct lead generation and branding strategies in your plan.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE resource: Marketing Revenue Calculator   Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be    0:00     Introduction  0:57     The benefits of having a written marketing plan  1:47     Start with your net income goal  3:32     Identify where your sales come from  4:37     Doing the math  7:22     Where should you be investing your budget  9:20     Why you should start with your goal rather than your budget  10:42   You need to spend money to make money  11:36   The different types of marketing  13:06   Invest time as well as money  16:12   Action Item 
12/2/202116 minutes, 45 seconds
Episode Artwork

303 - How to start over without a sphere (with Candace Decker)

For a real estate agent, few things can inspire fear like having to pick up your business and move it to where you have no sphere. Only 2 years ago, that’s exactly what Candace Decker did, and today she is a highly successful real estate agent in Southwest Florida. Listen to her interview to find out how she was able to secure a listing on Day 1!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Text “morning” to 239-320-7853 to receive Candace’s daily affirmations.  Connect with Candace on Instagram: @candacedeckerrealestate    0:00     Introduction  2:42     Candace’s bio  3:20     Why and how did you get into real estate?  6:02     What made you switch from investment to residential real estate? [Golden Nugget]  8:22     What did you do to move your business and start over where you had no sphere?  10:30   What were your daily activities? [Golden Nugget]  13:24   How do you influence your mindset and belief in yourself?  16:20   Confidence and the numbers game  18:54   Describe your social media and video strategies.  23:35   Describe the 5AM Call  25:37   Describe your morning routine and affirmation texts.  28:09   The psychology of confidence  30:37   Advice Candace would give to the younger Candace  32:35   Action Item 
11/29/202134 minutes, 3 seconds
Episode Artwork

302 - How to Set and Crush Your Cold Calling Goals

We’re fast approaching the time of year when entrepreneurs start setting goals for the new year. During our 4 years recording Stay Paid, we’ve discussed setting goals from many different angles—including how to reverse engineer your goals, how to create SMART goals, and how to hold yourself accountable to your goals—but our most searched for and clicked on episodes and videos involve cold calling. So, in a stroke of genius, in this episode we’re combining the two to share our best tips for setting and crushing your cold-calling goals.  To get your very own personalized magazine (for 97% off!) visit: www.staypaidpodcast.com/blackfriday Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook. Guide to Cold Calling: The Techniques Needed to Close More Deals       0:00     Introduction  1:46     Why is cold calling one of our most searched topics?  2:15     How many calls should you be making a day?  4:38     An “always be closing” mindset.  5:15     What metrics should you be tracking?  6:19     Why is tracking metrics so important?  7:41     Where do you find the people and the data you want to target?  10:17   What should your cold-calling script include?  16:15   Why you never lose when making cold calls.  17:36   Action Item 
11/25/202119 minutes, 59 seconds
Episode Artwork

301 - Incredible Advice for Growing on YouTube (with Cody Askins)

We are happy to welcome back Cody Askins as a returning guest. Cody is the founder of the hugely popular and rapidly growing 8% Nation (an insurance wealth conference), CEO of Cody Askins, LLC, and author of Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year. In this episode, Cody shares his best tips for how to grow a YouTube channel, how you can move that audience to your website, and, ultimately, offline to personal conversations.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 194: How to Crush the Cold Call with Cody Askins  YouTube: Cody.Askins  Instagram: @cody.askins  Cody’s book: Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.      0:00     Introduction  1:46     Cody’s bio  3:31     What’s YouTube is doing for your business?  5:36     What type of content are you producing and how often are you posting?  7:36     Where is your audience coming from?  9:42     What’s most important? Is it the title, the thumbnail, the content?  13:42   What type of thumbnail imagery do you recommend?  16:15   How people use YouTube and the consequences for writing titles.  19:34   How are you driving traffic to your YouTube channel?  25:51   Webinars are a tremendous but untapped lead generation tool.  27:23   Tell us about growing the 8% Nation conference.  31:37   How do you overcome the doubters and naysayers?  34:10   What’s next for Cody Askins?  36:23   What’s your advice to entrepreneurs heading into 2022?  40:04   Action Item   
11/22/202141 minutes, 12 seconds
Episode Artwork

300 - Luke and Josh Expose Staff's Treasured Secrets and Tips

It’s our 300th episode, and we’ve asked the people who make Stay Paid possible to share their best marketing tips and secrets. Hear advice about copywriting, email marketing automation, content marketing and repurposing, and video marketing. Meet the Stay Paid Squad and walk away with some actionable steps you can put to use today!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources  Editing of Stay Paid is outsourced to thepodcastmate.co    0:00     Introduction  0:53     Stay Paid’s beginnings  5:01     Meet Gabrielle, our copywriter  7:25     Copywriting tips  11:32   Meet Tamara, our marketing specialist  13:42   Email marketing tips  18:56   Meet Jessica, our brand content manager  20:13   Content marketing tips  23:23   Meet Chelsea, our senior graphics designer  24:44   Social media tips  29:16   Meet Arielle, our video producer and producer of Stay Paid  30:35   Video recording tips  36:18   Advice our hosts would give to their younger selves.  39:06   Action Item 
11/18/202139 minutes, 43 seconds
Episode Artwork

299 - How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)

Bill Cates is a referral marketing expert who has spent his career in the financial services space. He has founded and sold 2 publishing companies, has written 4 best-selling books, and is an in-demand speaker. His client acquisition system has been featured in a long list of reputable publications, including Success magazine, Entrepreneur magazine, Money magazine, and The Wall Street Journal. In this week’s episode, we talk about his most recent book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, and what’s really cool is how he talks about science proving the marketing advice Josh and I are constantly promoting.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 202: 5 Characteristics of a Good Referral Source with Dan Allison  Building a Storybrand: Seven Proven Elements of Powerful Stories by Donald Miller  Ep. 298: Email Marketing: Testing What Works  Ep. 275: How Marc Minor Built a $500M Book Using Referrals  Visit radicalrelevance.com to get a copy of Bill’s book.  Visit referralcoach.com to learn more about Bill’s relationship marketing and client acquisition system.    0:00     Introduction  1:22     Guest bio  2:23     The origins of Radical Relevance  4:18     Defining Radical Relevance  5:43     Strategic and tactical relevance  6:55     Rule 1: The shortest route to relevance is an introduction  7:35     Rule 2: Give your clients a seat at the table  10:37   Rule 3: Feel empathy for your clients  11:44   Neuroscience can help you win more clients   19:06   The more powerful persuader—pain and reward  24:06   Client who grew 900% in 7 years  28:14   The 3 types of client events  30:45   Bill’s routines for success  33:58   Action Item 
11/15/202134 minutes, 58 seconds
Episode Artwork

298 - Email Marketing: Testing What Works

There are many things that can make or break the effectiveness of your email marketing strategy, so it’s important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won’t know what works and what doesn’t, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many variations to test  5:48     How: Look at past data  6:08     Examples of what to test (plus results!)  10:42   Track results and commit to the winner  11:26   Tools for testing  14:36   Action Item 
11/11/202115 minutes, 23 seconds
Episode Artwork

297 - Working with Luxury Buyers (with J.B. Andreassi of Million Dollar Beach House)

J.B. Andreassi is an agent on the hit TV show Million Dollar Beach House. At only 31, J.B. is already a rising star on Netflix, HGTV, and Discovery+, and he is working with some of the richest people in the world, helping them to buy and sell houses in one of the most sought-after locations—the Hamptons in Long Island, New York. In this episode, he’s sharing how he got selected for the role, what it’s like to work with the mega-rich, and the lessons he’s learned.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @JB_Andreassi  Small Talk/Networking Scripts: Use these scripts to break the ice and have meaningful conversations with potential clients.    0:00     Introduction 1:41     Guest bio  2:17     How J.B. moved into real estate  5:04     The first of several lessons learned  7:59     What led to starring on Million Dollar Beach House  10:59   The second lesson learned  11:38   Working with the richest people in the world  13:45   Advice to new agents  17:13   J.B.’s marketing strategy  19:19   Working on the show and clients’ reactions  22:57   J.B.’s routines for success  25:09   Advice J.B. would give to the younger J.B.  27:39   Action Item 
11/8/202128 minutes, 23 seconds
Episode Artwork

296 - Instantly Build Your Database with Circle Prospecting

We are huge advocates of holistic lead generation, and we have no bias for or against any strategy that generates leads. Google and Facebook ads, referrals, email marketing, direct mail—there is no shortage of ways to keep your pipeline full. One type that we haven’t talked about much is circle prospecting, but it can be one of the most effective ways to get your name out to a community, build your database, and generate great leads for your business. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 133: How the King of Door Knocking Is Pivoting During the Quarantine TIMESTAMPS 0:00     Introduction 1:29     Renewed interest in circle prospecting 2:16     Definition of circle prospecting 3:23     Types of circle prospecting 7:22     Strategies and tools for circle prospecting 9:45     Information you want to collect and ideas for how to get it 14:09   Action Item
11/4/202114 minutes, 47 seconds
Episode Artwork

295 - How Dave Fink Is Reinventing Direct Mail for a Digital World

Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Postie.com FREE Lead Magnets   TIMESTAMPS 0:00     Introduction 1:07     Guest bio 1:37     Experience building celebrity start-ups 3:24     The Dollar Shave Club phenomenon 5:52     Direct mail’s advantage over online advertising channels 9:41     Postie’s unique value proposition             --Targeting             --Operations/logistics             --Measurement 12:33   Tactics and tools to determine campaign succeed 14:20   Building your direct mail audience 18:39   Signals and triggers 20:09   Print: Dead or alive? 21:56   Expected timeframe for an ROI from direct mail 24:33   The future of direct mail marketing 27:59   Dave’s routines for success 32:38   Action Item
11/1/202133 minutes, 55 seconds
Episode Artwork

294 - Halloween Special: You've Got a Friend in Us

It’s our Halloween special, and this year we’ve been inspired by the movie Toy Story to celebrate relationships and friendships. Listeners sent in their stories about how being a friend and nurturing relationships resulted in deal-making reciprocity.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  FREE Halloween Candy Door Hanger  FREE Halloween Candy Wrapper  FREE Trick-or-Treat Bottle Labels 
10/28/202116 minutes, 24 seconds
Episode Artwork

293 - Conviction Marketing: Become a Category of 1 (with Kelly Roach)

Kelly Roach is a highly successful business strategist who enables her clients to leverage timeless business principles using the speed and agility of today’s most powerful online marketing strategies. Her company, Kelly Roach Coaching LLC, is the fastest-growing coaching program on the market and the first of its kind. In this episode of Stay Paid, Kelly shares how her approach to “conviction marketing” has been responsible for hundreds of entrepreneurs finding financial freedom.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Claim your spot on the wait-list for Kelly’s new book, Conviction Marketing, coming out in February 2022.  Listen to The Kelly Roach Show (formerly The Unstoppable Entrepreneur Show) on Apple Podcasts.  Connect with Kelly on Instagram @kellyroachofficial 
10/25/202138 minutes, 48 seconds
Episode Artwork

292 - Is a Sales Career Right for You [and How to Get the Job if It Is]

If you’re wondering whether a career in sales is right for you, then this is a must-listen episode. Nearly 5% of the US population is in a sales-related career, and some are obviously better at their jobs than others. Listen to the Stay Paid pals as they share what traits and learned skills make the best sales professionals, how to determine if sales is the right career for you, and what you can do to prepare best for an interview.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  The Predictive Index remindermedia.com/staypaidPI  If you’re an introverted real estate agent who wants a coach that respects your preferences, check out Ashley Harwood at moveoverextroverts.com.  FREE printable: Cold and Flu Season Hand Sanitizer Tag. If door knocking isn’t your thing, attached your business card and a small bottle of hand sanitizer to these tags, and then leave them in high-traffic areas or hang them on the doorknobs of your clients. 
10/21/202116 minutes, 34 seconds
Episode Artwork

291 - How a People-First Attitude Creates Business Success (with Scott Griffin)

Scott Griffin is the founder and CEO of Scott Griffin Financial, a mortgage brokerage in Los Angeles. Scott has been a past president of the California Association of Mortgage Professionals, a television host and personality, and a guest on programs such as CNBC and Bloomberg TV. Listen to his interview and discover Scott’s joyful approach to life, business, success, and helping clients achieve their “want.” And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Call Scott at 818-20-SCOTT [72688] or visit his website: scottgriffin.com
10/18/202134 minutes, 44 seconds
Episode Artwork

290 - 6 Small Business Holiday Marketing Ideas That Build Relationships

The holidays are fast approaching, so it’s time to get your holiday marketing in order! Now is the perfect time to give thanks, show your appreciation, and strengthen the relationships you have with your customers and clients. There is no season more important to the success of your business than the end-of-year holiday season, so we’re sharing useful tips to help you get connected this year. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.
10/14/202114 minutes, 23 seconds
Episode Artwork

289 - Bravo's Million Dollar Listing's Kirsten Jordan on How To Do It All

Our guest this week is Kirsten Jordan. Kirsten is the first female cast member on Bravo’s Million Dollar Listing. She’s brokered deals worth a half-billion dollars for Oscar-winning actors, mega influencers, and Fortune 500 leaders. And she’s pitching her recently completed book that addresses what makes balancing work and life possible. Listen to this interview and get advice about lead generation, having market knowledge, and what it takes to balance a super-busy work schedule with non-negotiable family time. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Website: KirstenJordan.com Instagram: @Kirsten.Jordan
10/11/202134 minutes
Episode Artwork

288 - Types, Tips, and Tools for Rock-Solid Lead Generation

The #1 question we get from businesses is about how to generate more leads. With a full pipeline of quality leads, you’ll not only sleep easier at night but also avoid the dreaded “commission breath” that happens when you don’t know where your next deal is going to come from. In this Silver Dollar episode, we revisit what lead generation is, the different types of leads available to you, and the tools that will help you optimize your lead-gen activities. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Free webinar: The 3 Facebook Ads That Every Agent Needs Free e-book: Lead Generation for Real Estate Agents Our three-part blog series on finding free leads: How New Real Estate Agents Can Get Leads for Free More Ways New Real Estate Agents Can Get Leads for Free Even More Ways New Real Estate Agents Can Get Leads for Free
10/7/202117 minutes, 37 seconds
Episode Artwork

287 - How Authenticity Made Matt Lionetti a Superstar Agent

Matt Lionetti is rocking it on Instagram with his humorous take on real estate marketing. His conviction to remain true to himself—the guy who orders chicken fingers and fries at a steak house—has led him to produce content that connects him in a relatable way with his more than 31,000 Instagram followers. He may not be everyone’s cup of tea, but that’s fine with him. Listen to his interview to get some honest advice about what it takes to create content that (not everyone) will appreciate. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Matt.Lionetti on Instagram The Broke Agent on Facebook Over Ask podcast on Apple Podcasts Matt as Freddie Mercury on YouTube
10/4/202135 minutes, 19 seconds
Episode Artwork

286 - 4 No-Brainer Tips for How to Earn More Money

If you’re in business for yourself and in charge of earning your own income, then this episode is for you. We’re borrowing a blog from McKissock Learning (a platform for professional education) about four ways that real estate agents (or anyone, for that matter) can earn more money. Listen as Luke and Josh give their opinions about these income-boosting tips and how you can implement them today. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources “4 Crucial Ways Top Real Estate Agents Are Earning More” | McKissock Learning. “How to ask for REFERRALS the right way, with Barb Betts” | Stay Paid Ep. 239
9/30/202111 minutes, 14 seconds
Episode Artwork

285 - 4 Things You Need to Turn a Team Into a Company (with Tom Toole)

Tom Toole leads the RE/MAX International team ranked #1 in Pennsylvania and Delaware and #49 in the US. He’s a sought-after speaker and the host of the Toole Time, which you can catch on YouTube. This week, Tom shares a ton of golden nuggets about lead conversation and video content, and offers solid advice about running a team of agents. Grab a pen and some paper because you’re going to want to take notes! And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Instagram: @tomtoole3rd Facebook @tom.toole YouTube: Tom Toole Sales Group is where you’ll find all of Tom’s videos, including Toole Time.
9/27/202137 minutes, 48 seconds
Episode Artwork

BONUS - How to Create Impact, Personality, and Trust with Luke Acree

In this week's bonus episode, Luke sits down with former podcast guest, client, and friend: Peter Lorimer! Peter interviews Luke on his show (The Real Estate Entrepreneur Podcast) to discuss the perks of having a branded magazine for your business. If you are looking for a better way to develop a relationship with your clients and step up your personal branding, this episode is for you!   For more episodes like this one, be sure to subscribe to Peter's podcast: The Real Estate Entrepreneur Podcast   To listen to our interview with Peter, check out Episode 114 !!
9/24/202134 minutes, 47 seconds
Episode Artwork

284 - Content Marketing: 3 Things You Need to Know for Quick Success

More and more businesses are realizing that they can’t just promote their products and services day after day and expect to succeed. If you want people to know, like, and trust you, then you also must provide value to your customers and clients. Content marketing is perhaps the best way you can provide value to get value. In this episode, we talk about what content marketing is, the three pillars for creating content, and why content marketing works so well. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources We’ve got 15 FREE SOCIAL MEDIA POSTS that real estate agents can use to start marketing with content that’s educational, entertaining, and endearing. Get yours today!
9/23/202116 minutes, 54 seconds
Episode Artwork

283 - US Ambassador of Entrepreneurship Talks About Marketing's Cutting Edge

Dan McGaw started his first successful business at age 13. But years later—even while working as the CEO of two businesses he started—he never expected to be named a US ambassador of entrepreneurship. Now, he not only runs his businesses, writes books, and innovates at the edges of marketing technology, but he also travels sharing his experience, insight, and advice with other entrepreneurs. In this week’s episode, Dan speaks with our hosts about nearly every aspect of marketing a business, including lead gen, the future of email marketing, and content marketing. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources Dan McGaw, “How to Create a Lead Generating Content Marketing Strategy” Dan McGaw, Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack Text “martech” to 415-915-9011 to receive a free copy of Dan’s book Connect with Dan on LinkedIn at linkedin.com/in/danielmcgaw
9/20/202141 minutes, 44 seconds
Episode Artwork

282 - 5 Insightful Tips for Becoming a Great Leader

Anyone can be a leader because being a leader is something you can learn with a bit of study and intentionality. In this week’s Silver Dollar episode, Luke and Josh share five tips they’ve learned from people they admire for their leadership abilities and that they’ve used with success leading the people at ReminderMedia. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 188: “How to Apply Extreme Ownership to Your Business” Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin Radical Candor (Be a Kick-Ass Boss Without Losing Your Humanity) by Kim Scott