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Social Media Updates for Music Artists: Music Marketing that Actually Works Cover
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Social Media Updates for Music Artists: Music Marketing that Actually Works

English, Arts, 1 season, 25 episodes, 2 hours, 25 minutes
About
Today, music artists are no longer just music artists. They are content creators. Marketers. Social media managers. Promoters. And much more. This podcast was designed to make your life a little bit easier. Each week we bring the latest social media changes and how they affect you -- a music artist trying to grow your audience and get your music heard. Podcast hosted by Jayson John Evans, author of the best-selling music business and performing arts book, 'The 4D Songwriter: How to Dominate the New Music Industry', marketing consultant to artists, students and labels worldwide.
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#025-26: Meta Goes Twitch, TikTok Music, Pinterest Growth & More

👾 Meta may launch a 'Twitch-like' platform called Super 🎁 LinkedIn marketing courses are free this month 🎵 TikTok's music trademark looks to go global 🎟 TikTok partners with Ticketmaster for in-app ticket purchases 👮‍♂️ Google sets new content guidelines for creators 📈 Pinterest reports 9% increase in Q2 & more... Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
8/18/20225 minutes, 5 seconds
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#024: YouTube Music Program, TikTok API Access, Meta Revenue Loss & More

YouTube launches music program for creators, TikTok will provide access to two new APIs, Meta posts its first quarterly revenue decline & more. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
8/11/20224 minutes, 16 seconds
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#023: Snapchat Creator Fund, Meta Revenue Sharing, Instagram Backlash & More

Snapchat launches creator fund for independent artists that will up to 100k per month, Meta introduces revenue sharing options for creatives.  Instagram retreats from two new features after backlash over recent changes & more. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
8/8/20224 minutes, 10 seconds
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#022: TikTok Is a Search Engine, New Instagram Maps, TikTok Stories in Inbox & More

TikTok reports adults are using it as a search engine, Instagram Stories will be shown on local maps, TikTok will test Stories being shown in Inbox tab & more.  Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
8/4/20224 minutes, 25 seconds
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#021: TikTok Forces Captions, Instagram Shopping in DMs, Twitter Spaces Clips & More

TikTok will let users use close captions regardless of creator choice, Instagram will let users buy easily buy products through DMs, Twitter Spaces will allow users to share audio clips on both iOS and Android & more.  Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
8/1/20224 minutes, 10 seconds
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#020: Facebook Will Allow 5 Profiles, TikTok Replaces For You Page Usernames, Twitter Launches A:B Testing on Ad API & More

Facebook will let users have up to five profiles. TikTok may replace ‘For You’ username with chosen screen name. Twitter launches A/B testing on it’s Ads API. Google confirms search index issues on the platform. You can now go live on Instagram from desktop. Twitter implements an ‘unmention’ feature. Netflix partners with Microsoft to launch ads on the platform. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
7/29/20224 minutes, 41 seconds
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#019: TikTok 'Content Levels', Instagram Subscription Updates, Teens Spend 91 Minutes on TikTok & More

TikTok launches ‘Content Levels’ to filter content. Instagram launches fantastic new updates to its subscription feature. Kids are spending 91 minutes on TikTok, but only 56 minutes on YouTube. Google Ads Performance Max campaigns get even more new features. Instagram launches creator marketplace, but only to invited creators. Twitter tests custom timelines. TikTok partners with NCsolutions to assist advertisers on the platform. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected] or tag me on Instagram @jaysonjohnevans
7/26/20224 minutes, 53 seconds
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#018: Instagram May Update 'Close Friends', TikTok May Restrict Livestreams, New YouTube Shorts Analytics & More

A new leak shows Instagram may update ‘close friends’. TikTok may restrict live streams to viewers. YouTube improves Shorts analytics to help you grow on the platform. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/21/20225 minutes, 6 seconds
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#017: TikTok 'Follow Me' Event, Instagram Reels Templates Updates, Twitter 'Co-Tweets' & More

TikTok ‘Follow Me’ event will teach you the secrets to the platform.Instagram expands Reels templates. Twitter announces ‘CoTweets’ — a way for creators to collaborate & more. Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/18/20224 minutes, 9 seconds
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#016: Instagram Remove All Other Videos, Twitter 'Spaces' Updates, Facebook Groups Major Updates & More

Instagram may remove videos, making Reels exclusive video content. Twitter will launch updates to ‘Spaces’. Facebook Groups will see major updates & more! Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/14/20224 minutes, 57 seconds
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#015: TikTok Shopping Feeds, US FCC Commissioner Wants to Ban TikTok, Facebook Creator Collaborations & More

TikTok tests dedicated shopping feed in Indonesia. US FCC commissioner to request Google and Apple ban TikTok. Facebook will launch a new service to encourage creator collaborations & more! Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/11/20224 minutes, 28 seconds
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#014: Twitter Partners with Shopify, Reddit Promotes Reddit Talk, YouTube Gen Z Trends & Instagram New Age Verification

Twitter partners with Shopify to provide additional advertising options. Reddit will add new discovery features to 'Reddit Talk'. YouTube releases new report on culture and Gen Z trends. Instagram will implement new ways to verify age on the platform. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/7/20226 minutes
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#013: Meta Monetisation, GDPR Crackdown, TikTok Attribution Manager & Instagram Notes

Meta will roll out new monetisation tools for Instagram and Facebook. Italy is the third EU country to come down hard on Google Analytics and GDPR breaches. TikTok will launch attribution manager for advertisers. Instagram will allow users to share temporary notes with close friends.  Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
7/4/20225 minutes, 22 seconds
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#012: Spotify to Launch Audiobooks, TikTok DM Sharing, Twitter Custom Feeds & Meta 'Basic Ads'

Spotify will soon launch audiobooks on the platform. TikTok is rumoured to release a feature that enables users to share comments in DMs. Twitter is rumoured to be working on option for custom feed algorithms for users. Meta is working on basic ads. Could this be a redemption for Facebook Ads? Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/24/20225 minutes, 28 seconds
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#011: TikTok Screen Reminders, Instagram Pins Posts, Sensitive Content Filter Extended & Twitter 'Quick Follow' for Spaces

TikTok will implement a screen time reminder. Instagram will allow creators to pin posts to their page. Instagram will expand Sensitive Control to further content. This may impact your reach. Twitter will launch a ‘quick follow’ option for Twitter Spaces.  Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/21/20225 minutes, 28 seconds
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#010: YouTube Shorts Ads Strategy, TikTok 'Trends Discovery', Twitter Keyword Notifications & Neil Patel Acquires Answer The Public

YouTube Shorts Ads are here, but users are not impressed. TikTok launches ‘Trends Discovery’. Twitter will implement a notification feature for desired search terms. Neil Patel acquires Answer The Public. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/17/20225 minutes, 23 seconds
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#009: TikTok 'Clear Mode', Instagram Engagement Features, TikTok Paid Subscription Push & Twitter Community Feed Design

TikTok is testing a ‘clear mode’, designed to create a distraction-free experience. Instagram implements interactivity, templates and increased time limit to Reels. TikTok launches a paid subscription for a new comedy series. Twitter is implementing feed display changes to Twitter Communities. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/14/20225 minutes, 51 seconds
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#008: Twitter Create, TikTok Subscriptions, New Video Features, YouTube Analytics Now Separates Videos

Twitter rebrands its media website as ‘Twitter Create’ to help audience growth. TikTok launches live creator subscriptions. TikTok adds new editing features to make creating videos easier. A UI/UX update may be coming to the comments of YouTube. YouTube analytics now seperate data by video type. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/10/20225 minutes, 23 seconds
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#007: Google Marketing Live 2022 Updates, TikTok Auto-Publishing, Lead Generation, Music Artist's Call Out Record Labels

Google held its Marketing Live 2022 Event — I'll tell you what you need to know. TikTok partners with social media management software companies so you can auto-publish content. TikTok will launch a lead generation tool for brands. Music artists on TikTok are calling out their record labels. Instagram rumoured to release ‘reaction videos’ and a new menu for the homepage. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/7/20226 minutes, 41 seconds
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#006: Instagram Limiting Stories, YouTube Most Played, Live-Shopping, Apple Podcast Monetisation, WhatApp Cloud API

Instagram will test new Stories layout that hides excessive posts. YouTube will add a ‘Most Replayed’ feature for identifying the most popular parts of videos. YouTube announces new features for live-shopping on the platform. Apple makes it easier for podcast creators to gain subscriptions. Meta opens up WhatsApp Cloud API to generate further interest in WhatsApp Marketing. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
6/3/20224 minutes, 55 seconds
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#005: TikTok Crediting Creators, Branded Mission, Instagram Brightens Logo, Super Follow Twitter Spaces, Google Video Health

TikTok will launch new tools to credit the creators behind trends. TikTok launches ‘Branded Mission’ — another tool to help creators and brands. Instagram have implemented a brighter logo. Twitter will implement feature for creators to build Spaces for Super Follows. Google launches a video health tool to provide clarity on monetisation.  Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
5/31/20224 minutes, 54 seconds
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#004: Twitter Spaces, Notes, Bot Killers, Google Ads Formats, Instagram Story Avatars

Twitter will introduce a ‘start a space about this tweet’ feature — users will be able to start a space about a direct tweet. Twitter is testing Notes, an adaption of their previous ‘Articles’ feature. Twitter will introduce new policies to combat spam and duplicate tweets. Google tests new ad format with swipeable image carousels. Instagram expands Story avatars to additional countries in Europe and Asia. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
5/27/20226 minutes, 50 seconds
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#003: TikTok Insights, Watch History, Surpassing YouTube, YouTube Green Screens, Gifting Membership

TikTok launches new insights tool designed to assist with target market and audience discovery. TikTok will update theirs watch history, allowing users to refer to their previously watched videos. TikTok looks to surpass YouTube this year in watch time in the US. YouTube Shorts are now green screen compatible. YouTube will test a membership gifting feature in a closed group. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
5/24/20228 minutes, 3 seconds
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#002: Twitter Circles, Facebook Podcasts, Live Streaming on Pinterest, Twitter Copies TikTok & Google Favours Viral Videos

Facebook shuts down their podcasts support. Pinterest launches a live-streaming app for creators. Twitter will launch ‘Twitter Circle’, which will allow users to add up to 150 people to a closed group to see tweets. Twitter tests a ‘TikTok-like’ display format in their explore tab. Google will show more viral videos in their Web Stories section of search. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
5/20/202211 minutes, 34 seconds
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#001: TikTok Pulse, Friends & Marketing Guides, Twitter Circles, Instagram Imitations

TikTok launches ‘Pulse’ — to place brands in high-exposure spots and reward revenue with creators. TikTok ‘Friends’ tab to replace Discover tab. TikTok publishes new guide for collaborating with creators on ad campaigns. Instagram begins to test new ‘TikTok-like’ feed design. Meta creates monthly challenges for Reels monetisation. Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience. Sign up at list.listenpath.com Contact me at [email protected]
5/16/202213 minutes, 37 seconds