English, Finance, 1 seasons, 124 episodes, 3 days 39 minutes
Social Media for Small Business
English, Finance, 1 seasons, 124 episodes, 3 days 39 minutes
Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.
Tips for running several social media platforms at once with Chantelle Bell
Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.
09/01/2017 • 35 minutes 35 seconds
3 Social Media Trends to Watch for in 2017
In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.
26/12/2016 • 43 minutes 40 seconds
Anita McLachlan’s tips for building a thriving Facebook community
12/12/2016 • 38 minutes 30 seconds
The Importance of Telling Your Brand Story
Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away. In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.
28/11/2016 • 39 minutes 37 seconds
Takeaways from Jeff Walker's LaunchCon conference
Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.
14/11/2016 • 42 minutes 26 seconds
Social Media and the Face Behind the Brand
Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.
31/10/2016 • 41 minutes 12 seconds
How a Podcast Can Drive Sales and Business
Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.
17/10/2016 • 42 minutes 30 seconds
How to generate leads with LinkedIn
03/10/2016 • 40 minutes 49 seconds
Storyboard: A Visual Storytelling App for Small Business
Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren created Storyboard How Storyboard communicates who, what, where, when, why, and how Getting people from your social media networks to Storyboard Why visual storytelling is so important for small businesses
19/09/2016 • 35 minutes 38 seconds
A Quick Guide to Video Marketing for Small Business
Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros and cons of professional vs. DIY videos, Learning from your competition, Why a call to action is so important, and how to use one in your videos.
05/09/2016 • 45 minutes 48 seconds
YouTube Advertising for Small Business
Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to learn how you can use this really targeted and affordable way to reach new clients. Plus tips and updates from the social media world to help you make the most of social media in your business.
22/08/2016 • 40 minutes 7 seconds
Facebook Advertising Tips for Small Business
Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you need to get started (it’s not as much as you think) and ways to measure the effectiveness of your Facebook ads campaigns. Plus tips and updates from the social media world to help you make the most of social media in your business.
18/07/2016 • 42 minutes 34 seconds
Snapchat - An Introduction for Small Business
You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great resources for your small business.
04/07/2016 • 43 minutes 9 seconds
Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016
Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social media. Plus Mel tells us all about the highlights from the Social Media Marketing World conference she attended (the big names AND the big themes).
20/06/2016 • 39 minutes 5 seconds
How to grow a huge following on Instagram
Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and to cross promote your products and services.
05/06/2016 • 42 minutes 39 seconds
How Bee One Third Uses Instagram to Educate and Foster Engagement
Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week’s episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jack about how he uses Instagram to foster engagement and excitement in Bee One Third’s audience.
08/05/2016 • 39 minutes 52 seconds
How to Use Your Blog to Connect with Your Community
We speak with Jaclyn Carlson of Blog Society about how to use
your blog to connect with your community. How long does it take to
build sufficient critical mass (or a community big enough) that
makes this kind of business model viable? Plus news and views with
Cat Matson and Suzi Dafnis
24/04/2016 • 34 minutes 35 seconds
Social Media and Marketing Trends from South By South West Interactive
The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality according to popular site Buzzfeed.
10/04/2016 • 24 minutes 43 seconds
Engaging content, being human and solving problems with social media
Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news and views on social media.
27/03/2016 • 37 minutes 11 seconds
The Facebook features small businesses need to know in 2016
Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.
14/02/2016 • 37 minutes 14 seconds
How to discover, compare and understand your brand's social rank
Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. We introduce a system for brands that allows managers, marketing directors, bloggers and influencers to understand the “social hotness” of their brand.
31/01/2016 • 41 minutes 34 seconds
Help customers find, share and store recommendations for your business
Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.
03/01/2016 • 36 minutes 56 seconds
How to Influence on Instagram
Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.
20/12/2015 • 42 minutes 48 seconds
How buyer personas influence our choice of social media platforms
What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.
22/11/2015 • 32 minutes 38 seconds
Secrets to Attention-Grabbing Social Media Posts
We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.
01/11/2015 • 45 minutes 15 seconds
Inbound Marketing Tips for Social Media
Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.
18/10/2015 • 44 minutes 57 seconds
No Content Without Conversion
Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.
11/10/2015 • 28 minutes 7 seconds
Strategic Social Media and Social Trends
Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).
27/09/2015 • 37 minutes 51 seconds
Twitter for Business
Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.
13/09/2015 • 19 minutes 27 seconds
Effective ways to use Hashtags
Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne. We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.
30/08/2015 • 41 minutes 47 seconds
Protips for Podcasters
We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of an experienced radio presenter/producer and an audio engineer. Plus pro-tips that you can use, whether you're just starting or an established professional.Plus tips for make a female voice more authoritative.
16/08/2015 • 38 minutes 30 seconds
Social Media for Not for Profits and Social Enterprises
David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profit organisation, how Facebook is actually very much alive and kicking when it comes to young people and how Facebook can be used to generate revenues, even in a non-profit context.
02/08/2015 • 39 minutes 6 seconds
Social Media and the Changing Face of News
David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how journalism and news is changing, and how those changes are affecting our social media feeds. Listen to hear how small business owners can use social media to build relationships with publications like The Guardian, or journalists, to get the coverage they want.
19/07/2015 • 46 minutes 36 seconds
Adding Value to Online Communities
Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. In this episode we talka bout how to use social media to connect business to business and hwo to build communities online.
05/07/2015 • 38 minutes 37 seconds
Why Social Media Authenticity Matters
Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startups. In this episode he speaks to us about why being authentic on social media, matters.
21/06/2015 • 43 minutes 34 seconds
What story is your social media telling?
Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media as well as storytelling and how to uncover the great stories behind your products and services.
07/06/2015 • 34 minutes 15 seconds
Why Google wants your website to be mobile-friendly
When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your website? We ask Simon Phillips of Web123. Plus news and social media tips.
24/05/2015 • 36 minutes 56 seconds
LinkedIn - The growing giant of social media
If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains the opportunities that are right there, right now for you and your business on LinkedIn. Plus we talk about why LinkedIn Premium can be a great investment.
10/05/2015 • 35 minutes 10 seconds
Facebook - The new 'state of play' for small business.
Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a business in 2015? Loren Bartley of Impactiv8 is our guest. Listen to learn why Facebook is still where it's at in social media for small businesses. Plus the trends out of Social Media Marketing World 2015.
26/04/2015 • 42 minutes 14 seconds
South by Southwest Interactive 2015 - Big Ideas and Trends
Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business technologies. It’s where Twitter was launched and has been a an accelerator for apps, technologies and startups. In this episode Cat Matson and Suzi Dafnis review some of the 2015 highlights. Hear about the big-name speakers, digital mind clones, behaviour changes, Uber, Google X, failing, testing and much more.
05/04/2015 • 48 minutes
Meerkat is here. Stream video live, now.
Meerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have grown between 20% to 30% each day. And its user base is growing as well. Learn why Meerkat is one for you to watch, how Mashable, Guy Kawasaki and Jimmy Fallon are using it and how to use it in your small business.
22/03/2015 • 31 minutes 1 second
Winning on Facebook in an age of next-to-no organic reach
Andrew Kolb of Kinfolk Communications is our guest as we talk about organic reach on Facebook plummeting and what to do about it to ensure your posts are seen. We give you tips to boost your results across Facebook (and other social media channels.)
10/02/2015 • 37 minutes 54 seconds
The Power of Podcasting
Today you’re listening to this podcast, but should you be starting your very own? Trevor Young of the Reputation Revolution podcast is our guest. We talk about easy ways to produce a podcast and why it's a secret weapon your small business could be using right now to build relationships with new and existing customers.
27/01/2015 • 39 minutes 5 seconds
Connecting conversations, people, data and decision-making
Emma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . We speak to her about connecting conversations, people, data and decision-making and how to make the information we can gather from our social networks mean something useful. More on this episode at http://www.abn.org.au/smsb/digivizer
25/01/2015 • 39 minutes 5 seconds
How to be a Star on LinkedIn
Andrew Ford of Social Star joins us to speak about how to be a star on LinkedIn. He explains the key success factors of a winning profile and what you can do to use LinkedIn to build referrals and thought leadership. Plus we look at personal branding and why, when done well, it creates more opportunities for you and your business.
28/12/2014 • 39 minutes 44 seconds
PR in Your Social Media Mix
If everyone can tweet and communicate directly to their market, what is the role of PR in the small business marketing mix? And more specifically, what is the role of social media when it comes to small business PR?
30/11/2014 • 41 minutes 8 seconds
Why Social Media should be the last pillar in your marketing strategy
Should you jump into social media as a new business and use it to help market and grow your business? Adam Franklin, coauthor of Web Marketing that Works is our guest. We ask is there homework to do before you dive into social media. Plus, we ask why Twitter is a tool that will revolutionise your communication and how to mine the gold that is available for you through using Facebook.
16/11/2014 • 38 minutes 59 seconds
The Art of Social Selling
Shannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way consumers make purchasing decisions. Tapping into these online communities has become a necessary part of any integrated sales strategy. We look at finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks.
02/11/2014 • 36 minutes 27 seconds
Social Media Design for Small Business
Janine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a professional, effective, and cohesive design that will better communicate your brand's story. Plus we introduce new social network ello and a new book by Ann Handley that'll revolutionlise your writing skills.
19/10/2014 • 35 minutes 2 seconds
A World Gone Social - How Companies Must Adapt to Survive
Mark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social media is like an asteroid that has slammed into the earth and will take out the businesses that are like dinosaurs. (Ouch!) Plus we show you two new new Facebook features that'll make using Facebook for business, easier.
05/10/2014 • 34 minutes 53 seconds
Meet Canva, a free tool that simplifies your design process
Guy Kawasaki, author of numerous bestselling books joins us to talk about Canva, the powerful free design tool that is democratising design and allowing each of us to create beautiful, compelling images on our social posts, websites and even print materials. If you aren't graphically inclined (many of us aren't) this is definitely a design service you're going to want to use. Plus we speak to Guy about the new social network, ello. Guy tells us why we should be jumping on board, now.
21/09/2014 • 19 minutes 10 seconds
YouTube Marketing Power
We know that YouTube is the second largest search engine (after Google) and we know that video is an exploding channel. But, how do we get video and YouTube to work in our social media strategy? Jason Miles, author of Pinterest Power, Instagram Power, and Youtube Marketing Power speaks to us about why you should consider using YouTube as part of your marketing strategy.
07/09/2014 • 28 minutes 32 seconds
Niche Marketing with Social Media
Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can't be all things to all people, how do we approach our ideal client? Ken shares two customer traits that make a big difference to your business.
24/08/2014 • 38 minutes 23 seconds
An Insider's Guide to Getting the Most out of Facebook
Nick Bowditch, former head or Small Business at Facebook Australia tells us why he believes that Facebook has really changed everything, it’s one of the only brands that people can’t live without. Nick gives us the inside scoop on how small business should be using Facebook and why being shareworthy is important.
10/08/2014 • 49 minutes 38 seconds
Google+ for Small Business
Melinda Samson of Click-Winning Content explains how to make the most out of the opportunities provided by Google+ and why its the one network the studies show small-business owners want to know more about.
27/07/2014 • 38 minutes 11 seconds
How to Recover From a Social Media Disaster
When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth - International Star Wars Day, there was a (loud and online) backlash from their usually dedicated followers. Cameron Parker of Black Milk speaks about the mistakes he believes they make, the impact on the brand and the systems that they’ve put in place to win back the trust and love of their audience.
01/06/2014 • 33 minutes 1 second
Social Media in Tough Environments
There are many business types that social media is 'obviously' perfectly suited for. But what about industries that are less interesting and those that deal with confronting issues the public doesn;t like to talk about? Damon Klotz of Spur Projects is our guest today and talks about how, despite small budgets and limited resources, he's successfully used social media to generate awareness, conversation and action in very tough environments.
18/05/2014 • 35 minutes 16 seconds
Visual Social Marketing for Dummies
Krista Neher, author of Visual Social Marketing speaks about why visual social media has emerged as a powerful marketing tool, what makes effective visual posts and the challenges that visual marketing can overcome. Shownotes can be found at www.abn.org.au/smsb/visualsocial
04/05/2014 • 46 minutes 48 seconds
Social Media, Social Observations and Identity
Dr Anita Heiss is the author of new book, Tiddas and was named in the Top 20 Women Shaking Things Up on Twitter. Anita was a finalist in the 2012 Human Rights Awards and the 2013 Australian of the Year Awards. In this interview she speaks about the subject of identity and the language that we use to describe ourselves. She explores how can we use social media to strengthen the identity we want to develop and which speaks to who we truly are. Shownotes can be found at www.abn.org.au/smsb/identity
20/04/2014 • 40 minutes 1 second
Social Media Myths Busted
Dionne Kasian-Lew is the author of new book, The Social Executive and the guest on this episode of Social Media for Small Business. Listen to hear some of the commonly held myths about social media and the most damaging myth many small businesses are held back by. Show notes can be found at www.abn.org.au/smsb/myths
06/04/2014 • 40 minutes 21 seconds
Brylee Clelland of Traffika speaks to us about how to build the audience personas of the customers you're reaching and trying to reach, and how to use that information to improve your social media results in this episode of Social Media for Small Business. Listen to hear how to start creating profiles of your perfect cusotmers and where to look to find who is already in your network and their specific demographics, Show notes can be found at www.abn.org.au/smsb/persona
23/03/2014 • 37 minutes 58 seconds
Yelp Marketing Strategies for Small Business
Yelp Australia's Brisbane community manager explains how to use Yelp to help people find your business. Learn how your free listing can drive interest and traffic and customer love to your business. Shownotes at http://www.abn.org.au/smsb/yelp
10/03/2014 • 34 minutes 23 seconds
How to Activate a Community through Social Media, for Social Good.
Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more than 10,000 people during the flood clean up. #bakedrelief continues to provide disaster aid and leverages social media to make an impact. Shownotes at: http://www.abn.org.au/smsb/baked
24/02/2014 • 33 minutes 7 seconds
The Elements of a Good Content Marketing Strategy
Jean-Vida Douglas of Filtered Media speaks to us about the elements of a good content marketing strategy. We look at Content Marketing - that is, the creation and sharing of media and publishing content in order to acquire customers and why you should focus on people and their interests rather than your product. Plus, why we're loving Instagram, Slideshare and why this is the year to start content marketing strategically.
10/02/2014 • 39 minutes 47 seconds
Microdomination - How to leverage social media and become a micro-maven!
Our guest today is Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand us about thee emergence of a new breed of entrepreneur — one who is creative and connected, and socially savvy. Plus latest social media from Facebook and 22 Social Media Facts and Statistics You Should Know in 2014.
27/01/2014 • 33 minutes 40 seconds
How to be Highly Recommended through Social Media
Paul Rand, author of Highly Recommended - Harnessing the Power of World of Mouth and Social Media to Build YourBusiness and Your Brand is our guest. Learn what it takes to be the most recommended business in your niche.
30/12/2013 • 33 minutes 35 seconds
Listening to What Matters on Social Media
Jess Whittaker, Head of Digital at iSentia explains what we should be listening for on social media and what actions to take on what is being said about out business, our competitors and our industries.
16/12/2013 • 30 minutes 46 seconds
Easy Video Marketing on Social Media
Alexandra Kinloch, creator of Cinch Video speaks about the elements of a good video and how Cinch makes filming, editing and sharing video easy. Plus tips on how to use video as part of your soical media mix.
02/12/2013 • 30 minutes 36 seconds
Building a large, highly engaged community on Facebook
Sam Shazzam of GoodFunnySmart.com tells us how to keep your Facebook community energised, what analytics metrics matter and how she monetises her facebook page.
18/11/2013 • 38 minutes 43 seconds
Social Media Stategy that Buzzes
James Fitzgerald of Social Media Knowledge outlines when we should combine free and paid social media services- even when on a tight budget, and what to do if you're not getting the results you like.
03/11/2013 • 37 minutes 43 seconds
Getting REAL value from Facebook
Steve Hibberd of Tiger Piston explains how to get value - real value - from your Facebook activity. We look at when to pitch, when and what to measure when making offers for customers to buy.
20/10/2013 • 29 minutes 57 seconds
LinkedIn Pages for Small Business
What should your small business be doing on LinkedIn? Selina Power of Blue Wire Media explains how to use LinkedIn to build your business and how your business can benefit from a LinkedIn page.
06/10/2013 • 0
Understanding Consumer Behaviour
Shona Mackin of Socialface explains why having a good understanding of the behaviour of your customers is critical to your success with social media.
23/09/2013 • 38 minutes 8 seconds
Facebook continues to be king of social media. Loren Bartley of impactiv8 exlains how to increase the likes on your page and what posts work best for small businesses. Plus we look at the elements of a perfect post.
29/07/2013 • 39 minutes 39 seconds
From Little Things Big Things Grow
Problogger Darren Rowse is our guest on this 50th episode of Social Media for Small Business. We discuss the little actions you can take that will make a big difference to your social media results.
19/07/2013 • 40 minutes 53 seconds
Andrew Dowling of Tapestry speaks about niche social networks and the implications for marketers.
01/07/2013 • 32 minutes 3 seconds
2013 Social Media Trends in Australia
The 2013 Yellow Social Media Report from Sensis covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of mobile devices on social media.Christena Singh of Sensis is our guest.
17/06/2013 • 27 minutes 12 seconds
Content Marketing for Small Business
Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.
03/06/2013 • 32 minutes 52 seconds
Google+ for Small Business
There are many reasons why it's important for small businesses to have a presence on Google Plus. Edmund Pelgen of Traffika explains why Google+ is much much more than a social network.
20/05/2013 • 36 minutes 26 seconds
There has been a new trend of businesses working with bloggers. Are bloggers the new media? Katrina Allen of Social Callout talks about this new trend.
25/03/2013 • 36 minutes 49 seconds
Instragram for Business
Jen Bishop of popular blog, Interiors Addict, tell us how to get tangible results using photosharing app Instagram. She also explains how she go over 6000 photos posted to her Instagram competition and drove traffic to her website through Instagram.
11/03/2013 • 29 minutes 59 seconds
Pinterest Power - Pinterest for Your Business
Karen Lacey, co-author of Pinterest Power, explains how to market your business, sell your product and build your brand on the world's hottest social media network.
25/02/2013 • 35 minutes 39 seconds
Linkedin for Small Business
Jo Saunders of Wildfire Social Marketing explains how to set up your LInkedIn profile to maximise its effectiveness and to ensure you're found in searches.
11/02/2013 • 30 minutes 32 seconds
Marketing on a Shoestring Budget with Social Media
Cameron Parker of successful online site explains how they've grown to over 400,000+ Facebook followers, 40 user groups and built a multi-million dollar online business with a zero dollar budget.
28/01/2013 • 31 minutes 56 seconds
New Years Social Media Resolutions
Louise of Foxy and Fabulous is a social media mentor for small-business owners. In this episode she suggests New Year Resolutions for small businesses that want to get more out of their social media.
10/12/2012 • 32 minutes 28 seconds
Social Media in 2 Hours a Week
Kirsten Trethowan of Chit Chat Media highlights where to focus to get the best results from your social media in the least amount of time. You can manage YOUR social media in just two hours a week. Plus 2013 social media trends.
26/11/2012 • 30 minutes 57 seconds
A Strategic Approach to Social Media
Troy Dean of Tonto Digital tells us the first thing you must do before wasting time on social media, the role that engagement should play in your social media and how he manages his social media in one hour a week.
12/11/2012 • 32 minutes 20 seconds
Building a Business Out of a Blog
Can you make an entire business out of blogging? Nikki Parkinson of stylingyou.com.au started her blog to support her styling business. Today, the blog has become popular and profitable enough to BE the business. Learn how she got started and her tips for business owners who want to monetise their blog.
29/10/2012 • 32 minutes 21 seconds
How to Use Twitter to Build Networks
Twitter has been said to be great for finding current affairs and real time information. But, can 140 character messages lead to lasting relationships. Guest: Alycia Edgar, Roaly Group.
15/10/2012 • 38 minutes 23 seconds
When Not to Use Social Media
Social media has it's place however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? Four reasons not to use social media. With Cat Matson.
01/10/2012 • 28 minutes 3 seconds
Using Social Media to Build Credibility
Catriona Pollard of CP Communications explains how to use social media to build your authority and credibility using social media tools and platforms. Plus news and cool social media tools.
17/09/2012 • 32 minutes 11 seconds
Social Media Networking Strategies
Liz Lynch, author of Smart Networking explains how to leverage social media for networking and how to maximise your networking results and minimise effort. Plus news and cool social media tools.
03/09/2012 • 33 minutes 46 seconds
Future Trends for Social Media and what it means for Small Business
Andrew La Porte of La Porte Creative tells us the top three social media trends and their impact on small business. Plus we look at the difference between trends and fads.
20/08/2012 • 35 minutes 17 seconds
QR Codes for Small Business
QR codes: What are they good for, and how do you use them to encourage engagement with clients and prospects. Great tips from Aliza Sherman, YourDigitalDiva.com. Plus great new apps and social media tools.
06/08/2012 • 29 minutes 56 seconds
Drive Bottom Line Results with Social Media
In the social media space we hear a lot about the benefits of social media but can it really impact the bottom line? Kate Vandervoot of Socialmediology explains what can (and should) be measured and how to cut costs using social media even if you’re time and money-poor.
23/07/2012 • 35 minutes 13 seconds
Gamification and Small Business
How to take what works in games to achieve business objectives such as engagement, loyalty and productivity at work. Why adding a badge and rewards alone to a program, doesn’t work. Dr Jason Fox, author of Game On - using games to execute ideas & Accelerate innovation.
09/07/2012 • 31 minutes 22 seconds
How to Build an Engaged Facebook Community
How to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how they keep their fans engaged.
25/06/2012 • 38 minutes 50 seconds
Crowd Funding and Social Media
Crowd funding platforms allow those with creative, commercial, charitable, and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives. Guest: Bryan Vadas, iPledge
11/06/2012 • 28 minutes 48 seconds
Social TV & Live Social Media
The way we watch television has changed. TV shows are creating ways for us to engage with their content and with each other as we watch. ABC TV's Q&A program is a great example of a show doing it well. Guest: Anna Klauzner, Interactivity Producer, Q&A.
04/06/2012 • 33 minutes 47 seconds
Branding Across Social Platforms
Every time you publish a tweet, a blog post, a link on your Facebook business page you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do offline? Today we look at how to approach brand management across social platforms. Guest: Cheryl Hayman, Hayman Strategy.
28/05/2012 • 35 minutes 47 seconds
Social Media and eCommerce
What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online?
21/05/2012 • 32 minutes 33 seconds
The Magic of Twitter for Business
Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools.
14/05/2012 • 36 minutes 12 seconds
Social Media Optimisation
Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimisation results. Guest: Jeff Bullas, Blogger, social media speaker and strategist.
07/05/2012 • 34 minutes 27 seconds
The Importance of Social Media Policy
Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity.
23/04/2012 • 0
Instagram - Share your business story in pictures
As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications.
09/04/2012 • 28 minutes 34 seconds
Integrating Website and Social Media
Integrate social media with your website. It's one thing to have your twitter or facebook feed scrolling through on your website ... but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms?
26/03/2012 • 31 minutes 21 seconds
The Power of a Strong Content Strategy
Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence.
12/03/2012 • 34 minutes 58 seconds
Branding and Marketing Trends: Get More Strategic and Thoughtful
How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.
12/03/2012 • 23 minutes 17 seconds
Pinterest for Business
Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business.
27/02/2012 • 0
Google Plus for Business
Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do!
13/02/2012 • 32 minutes 32 seconds
Copywriting for Social Media
Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.
30/01/2012 • 35 minutes 21 seconds
Storytelling with Social Media
According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And, how can you use social media to spread your stories?
16/01/2012 • 36 minutes 22 seconds
Podcasting for Small Business
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and how you can produce your own podcast. Guest - Time Read. The Ideas Guy.
02/01/2012 • 38 minutes 54 seconds
Video in the Social Media Mix
With YouTube often cited as the 2nd most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your marketing mix. Guest - Llew Jury of Reload Media.
19/12/2011 • 32 minutes 25 seconds
Small Business Marketing with Facebook
What are the benefits of using Facebook for your small business marketing, which types of businesses Facebook best suited to and how some small Australian businesses are effectively using Facebook to get results.Guest - Simon Dell of Two Cents Group.
28/11/2011 • 41 minutes 8 seconds
Social Media Strategy for Your Small Business
Why is having a social media strategy important? We look at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus Google+ - why you should get onto it for business.
14/11/2011 • 38 minutes 47 seconds
Social Media for Publicity and Promotions
In this episode we'll look at how Social Media can be used as a PR vehicle in both online and offline channels as well as how social media can be used to raise awareness for your charity, event or just as a cry for business help. We'll also look at how to use all of your platforms in an integrated way for maximum results.
07/11/2011 • 34 minutes 15 seconds
Learn Marketing with Social Media in 7 Days
The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure ROI and spend only 30 minutes a day on social media.
31/10/2011 • 33 minutes 32 seconds
Outsourcing Your Social Media Administration
Can you, should you, ever outsource your social media activities? And if so, what aspects of it are okay to give away to someone else. Virtual social media coordinator Kirsty Wilson of Interim Business Solutions explains the jobs she feels are best suited to outsourcing and which ones to hold on to.
24/10/2011 • 35 minutes 50 seconds
Blogging for Business
Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement and drive business outcomes?
10/10/2011 • 33 minutes 21 seconds
Social Media Rules
According to today's guest 'nothing illustrates the difference between old media and new media like social media'. A look at some of the rules of social media if you want social media to benefit for business and not suck up your time for no return.
07/10/2011 • 31 minutes 51 seconds
Twitter and Networking
How can you use Twitter to network? Today's guest looks what makes Twitter a great networking tool and how to convert your tweets to business. Plus news and social media tools to manage your online activity.
20/09/2011 • 29 minutes 36 seconds
Social Networking - What is it good for?
We know that social networks are good for promoting your business and creating a community (well, that's a bit of an assumption). But what else is social networking for when it comes to running a small business?
06/09/2011 • 30 minutes 30 seconds
Doing Business with Social Media
What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.