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She can. She did. Profile

She can. She did.

English, Finance, 5 seasons, 108 episodes, 3 days, 6 hours, 40 minutes
Delving into the can.did. reality of what goes on behind the scenes to not just launch but run and grow successful businesses as a women in the UK today, Fiona Grayson (that's me, hello!) sits down to chat to female business owners from different personal backgrounds and market sectors about everything they have been through (both good but more-often-than-not, seriously challenging!) to get to where they are with their businesses today. We don't sugar coat anything on this podcast. Get ready for all the nitty gritty details and some serious inspiration. Say hello over on LinkedIn ( or find our old resources at @shecanshedid Hosted on Acast. See ( for more information.
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Episode 10 - with Ellie Webb, Founder of Caleño

It's not everyday that Hollywood reach out and ask if a certain Hollywood A-lister can drink your product in an upcoming movie but that's what happened a few weeks ago to this week's guest..!*cue the excitement*The lady in question being Ellie Webb; the Bristol-based Founder of Caleño, the non-alcoholic spirit that aims to bring joy to non-drinking that Ellie launched during Dry January 2019 after a particularly boozy Christmas!Three months in, Caleño launched into 500 Sainsburys stores UK-wide, it was recently named Good Housekeeping's top non-alcoholic spirit (out of a panel of 20 that is) and in less than eighteen months, Ellie has gone from a solo Founder wearing every hat, to a fully-fledged boss leading a team of six...From the early days of Caleño when Ellie put her marketing background to good use in order to capitalise on Dry January with specific collaborations, micro influencers and social ads and how her approach to marketing has evolved as the brand has gone from strength to strength; as a solo Founder turned boss of 6, what her advice is for Founders growing a team and why the impact of the coronavirus shaped her as a leader; to the impact of Covid-19 on Caleño itself and how she went about figuring out the role Caleño would play during lockdown (plus of course more about that Hollywood hunk!); the fact that Ellie has "only just scratched the surface" with Caleño says so much about her ambition for the brand and her tenacity as a Founder so it can't come as a surprise to you all that I loved this chat! This is Ellie's story to date...The She can. She did. podcast is hosted by Fiona Grayson (that's me, hello!) and this bonus series is sponsored by Tide Business Current Accounts who happen to be the only place in the UK where you can register a limited company and open a business account in one process, for free! Essentially, for those of you that want to set up as a Limited Company or switch from being a sole trader to a Limited Company like I did, all you do is search the company name you would like, enter your personal and business details and in a matter of minutes, your limited company application will be sent, your Tide business current account will be set up, and you're good to go! For more information if you happen to be interested, please feel free to visit: The good old social handles should you fancy a further peek!She can. She did. @shecanshedidCaleño @calenodrinksEllie Webb @caleno_ellieTide @tidebanking Hosted on Acast. See for more information.
7/29/202043 minutes