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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business Cover
Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business Profile

Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business

English, Finance, 1 season, 274 episodes, 1 day, 49 minutes
About
Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.
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SPS 268: How To Make 6 Figures As A Screenwriter / Script Consultant with Derek Rydall

Ever wondered why some screenwriters break through while others struggle? We promise you'll gain invaluable insights from our conversation with Derrick Rydell, an accomplished author and screenwriting consultant. Derrick takes us through his incredible journey from acting to screenwriting and how he finally found his true calling in book writing. Learn from his experiences as he reveals the challenges of the film industry and how turning to books allowed him to create a more direct impact.We dive into the craft of storytelling across various mediums like stage plays, novels, and screenplays. Derrick provides practical advice on choosing the right format to bring your creative ideas to life and the unique strengths each medium offers. Whether you're struggling to adapt your novel into a screenplay or curious about the differences between fiction and non-fiction writing, Derrick’s insights will help you navigate these complex terrains. He emphasizes the importance of being an avid consumer of diverse content to master the art of storytelling.The episode also explores the role of script consultants and how they can be game-changers for aspiring screenwriters. Derrick shares how writers can save time and effort by leveraging experienced consultants and even supplement their income by offering consulting services. Finally, we look at the evolving opportunities in the writing industry, from historical spec script booms to today's market dynamics, and how professionals can bring their movie and book ideas to fruition. If you've ever dreamed of a sustainable and impactful career in writing, this episode is a must-listen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
7/11/202446 minutes, 30 seconds
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SPS 267 Becoming Elite: A Decade In The NHL + The Secret To Author Success with Erik Westrum

Eric Westrom, former NHL player and now a successful author, motivational speaker, and coach, joins us for an inspirational conversation. Eric's journey from the ice rink to becoming a formidable force in the self-publishing world reveals the universal principles of success that transcend industries. Discover how personal growth, discipline, and self-investment have guided his path and can steer you towards achieving your own goals. From the transformative experience of writing his book "Becoming Elite" to his impactful role at SelfPublishing.com, Eric shares his wisdom and practical strategies for aspiring authors.Have you ever wondered how elite athletes maintain their winning mindset off the field? Learn from Eric as he draws parallels between sports and life, illustrating how principles like routine, mindset, and staying grounded can fuel success in any endeavor. As an author strategist at SelfPublishing.com, Eric emphasizes the importance of retaining rights and royalties, offering insights into the rigorous, yet rewarding journey of self-publishing. With anecdotes about overcoming imposter syndrome and the transformative power of taking action, this episode provides a comprehensive guide to tackling your fears and committing fully to your writing projects.Procrastination may be the thief of time, but the rewards of immediate action are immense. Eric underscores this with personal stories that highlight the importance of seizing the moment, emphasizing that the best time to start was yesterday. From the validation and legitimacy that come with publishing a book to the significant brand expansion it offers, he urges listeners to get off the bench and make their ideas a reality. Tune in for a motivational boost and practical advice that will inspire you to take the next step in your own self-publishing journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
7/5/202446 minutes, 34 seconds
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SPS Author Success Secrets: 6 Books, 1,455 Coaching Calls & Genre Hopping with Brittany Plumeri

Ever wondered how teaching challenges can turn into storytelling opportunities? Brittany Plumeri joins us to share her incredible journey from being a teacher to becoming a prolific author and coach at SelfPublishing.com. Discover how her experiences in the classroom, coupled with her role as a mother, inspired her first children's book and set her on a path to writing across multiple genres. Brittany opens up about the importance of finding validation and support within the writing community and offers a glimpse into the upcoming Author Advantage Live virtual conference, where she will discuss the power of social media for authors.In this captivating episode, Brittany recounts how her efforts to teach a lesson on kindness to a challenging class led to her first children's book. With insights drawn from her own life, she emphasizes the role of mentorship and expert guidance in transforming everyday experiences into compelling stories. From incorporating interactive elements to engage young readers to turning ordinary moments into inspiration, Brittany sheds light on how storytelling can be a powerful tool both in and out of the classroom.Transitioning from teaching to coaching at SelfPublishing.com, Brittany reflects on the differences between writing non-fiction, children's books, and fiction. She shares her rewarding experience of helping authors overcome their fears and reach broader audiences, highlighting the significance of a supportive community. Tune in to learn about overcoming self-doubt, gaining family support, and the traits that successful authors possess. Brittany's journey is a testament to the transformative power of storytelling and the impact of believing in oneself.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
6/27/202439 minutes, 56 seconds
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SPS 265 Getting Booked & Paid To Speak with Brittany Richmond

What if your personal struggles could become your most powerful tool for change? Join us as Brittany Richman, a former school counselor turned professional speaker and author, shares her heartfelt journey of overcoming mental health challenges and dedicating her career to advocating for teen mental health. Brittany opens up about her initial hurdles in booking speaking engagements and how the Speaker Lab became her game-changer. Her story emphasizes the importance of building connections with decision-makers and seizing every opportunity to secure speaking gigs.Ever wondered how writing a book can elevate your speaking career? Brittany delves into the unexpected benefits of authorship, from skyrocketing book sales to enhanced credibility that opens doors to more speaking engagements and higher fees. She offers practical strategies for integrating book sales into speaking contracts and leveraging different organizational budgets. Learn how audiences, especially students, can become brand advocates, and discover the pivotal role social media plays in building a speaker’s brand and increasing book visibility.Get ready for actionable insights on maximizing your impact as a speaker. Brittany shares invaluable advice on identifying your primary audience, leveraging conferences, and employing creative tactics to connect with decision-makers. We also discuss the significance of relationship marketing and geographical prospecting, providing a roadmap for speakers to enhance their engagement fees and secure more gigs. Whether you're just starting out or looking to refine your speaking career, this episode is packed with strategies to help you grow and succeed.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
6/20/202442 minutes, 8 seconds
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SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller

Unlock the future of marketing with Jared Fuller, the mastermind behind the book "Nearbound." Discover why surrounding potential buyers with trusted voices can be more powerful than traditional marketing tactics. Jared shares his groundbreaking approach of leveraging relationships with vendors, partners, customers, and advisors to build trust and credibility. You'll learn how treating marketing like a media company can create exceptional experiences and make those you collaborate with famous.Take a journey through Jared's process of writing "Nearbound," from the inspiration sparked by his Partner Up Podcast to the launch of the Partner Hacker Daily newsletter. Jared reveals the importance of language and category creation in establishing new market concepts, comparing his strategy to the success of "The Miracle Morning." He also provides valuable insights into integrating curiosity, courage, and conviction into developing a media company, making a compelling case for writing a book as a potent business growth strategy, particularly for software companies.Gain practical tips and strategies to elevate your marketing efforts through collaboration and trusted networks. Hear Jared's analysis of the contrasting fortunes of Slack and Microsoft Teams, emphasizing the critical role of ecosystem, partnerships, and network effects. We'll also discuss content creation, overcoming writer's block, and executing a successful book launch. By partnering with trusted voices and influencers, you'll learn how to expand your reach and impact, ultimately fostering growth and success. Don't miss this episode packed with actionable insights!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
6/13/202437 minutes, 41 seconds
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SPS 264 The Game Has Changed: Virtual Events & Building A Knowledge Based Business with Dean Graziosi

What if you could transform your personal knowledge and experiences into a thriving business? In this exciting episode, we sit down with Dean Graziosi, a veteran with over three decades of expertise, to uncover the vast potential within the knowledge-based business sector. From sharing personal experiences to blending life and work seamlessly, Dean offers a treasure trove of insights on how to convert your unique skills into impactful and profitable ventures. We also spotlight an upcoming event, “The Game Has Changed,” co-hosted by Dean and Tony Robbins on June 13th, designed to equip you with the tools and strategies to succeed in this ever-evolving industry.Advancements in technology and AI are revolutionizing how we achieve our goals, making processes that once took months now possible in mere hours. This episode delves into the booming self-education industry, emphasizing the immense value of specialized knowledge today. With personal stories and examples like a hair salon integrating digital products, we illustrate how you can leverage your unique expertise into various formats—be it books, courses, or coaching programs—to significantly enhance business growth and customer engagement. Hear firsthand how self-education can transform your career and create new opportunities.Finally, we explore the intricacies of creating comprehensive at-home study courses and the advantages of remote delivery. Learn about forging strong partnerships with influential figures such as Tony Robbins and Matthew McConaughey, and gain actionable marketing strategies for virtual events. From leveraging Facebook groups to utilizing ads and affiliates, this episode provides a detailed roadmap for crafting engaging, multi-channel campaigns that deliver real value. Don’t miss this episode packed with actionable advice and inspiring stories to help you succeed in the knowledge-based business realm.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
5/29/202440 minutes, 41 seconds
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SPS 263: Ghostwriting 201: Secrets To A Great Ghostwritten Book with Sean Platt

Discover the hidden world of ghostwriting with the masterful Sean Platt, who brings the curtain up on this mysterious craft. Have you ever considered telling your tale through someone else's pen? Platt, with his vast experience from Sterling and Stone to Invisible Inc Media, joins us to unravel why people choose ghostwriters to share their stories, and how this choice impacts the final narrative. Our conversation promises a deep connection to the art of storytelling, enlightening both budding writers and the simply curious.Embark on an exploration of the delicate balance between cost, quality, and the ultimate goals of authorship. We confront the tough decisions every potential author faces—when is it worth trading your time for someone else's words, and what are the stakes for your legacy or brand? Sean and I get real about the economics of ghostwriting and the investment in a story that's worth telling, without skirting around the initial doubts one might have about this enigmatic industry.In this episode, we pull back the curtain on the ghostwriting process, from Sean's three-phase collaboration to the trust that must be the foundation of any ghostwriter-client partnership. Understand the commitment necessary from both parties to craft a narrative that's both authentic and engaging. Whether you're considering hiring a ghostwriter or simply fascinated by the creation of stories, join us for an episode that promises to enrich your appreciation for the written word in ways you've never imagined before.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
5/22/202440 minutes, 22 seconds
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SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets

Unlock the underestimated power of email marketing with Igor Kavets, the highest-paid maestro in the field, as we wander through the digital landscape where an email list triumphs over the flashiest social media presence. Igor, the mind behind "List Building Lifestyle Confessions of an Email Millionaire," shares a riveting case study demonstrating how a well-crafted email campaign can outsell social media on launch day. Our conversation doesn't just unpack the 'how' but the 'why'—revealing that the key to breaking the link between time and income might just lie in your inbox.Prepare to scribble notes as I recount the triumph of launching a best-selling book against the odds, armed with nothing but a 10,000-strong email list. The tale weaves through strategies that enticed early interest and skyrocketed sales, even pitted against the heavyweights of the literary world. From crafting irresistible offers to choosing the right email marketing software, we lay out the golden path to turning your list into a treasure trove for any new project—big or small.As our journey culminates, we dissect the intricate dance of email marketing tactics that keep audiences coming back for more. Hear why I swear by the mantra of daily emails and how this relentless rhythm keeps the conversation fresh and subscribers on their toes. We venture beyond the basics into leveraging urgency, scarcity, and the revolutionary potential of AI tools like ChatGPT to personalize your message. Tune in, and transform your email list into a dynamic engine that propels your business into uncharted territories of success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
5/15/202441 minutes, 49 seconds
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SPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker

From Grammy nods to imaginative storytelling, Princess Booker joins us to share her transformative journey into the world of children's books and culturally inspired fashion. Her debut as an author with "Grandma, What's That?" and the birth of her clothing line, Nine Mile Babies, stem from her Jamaican roots and cherished moments with her grandmother. Uncover how Princess infuses her narrative with diversity and inclusion, striking a chord with young readers and their parents alike. Her tale is not just one of creative pursuit but of thoughtful business strategy, ensuring her brand's resonance and impact.Princess Booker's artistic shift from crafting lyrics to penning children's stories is a testament to the power of perspective. In our heart-to-heart, we explore the delicate art of engaging a young audience with authenticity and joy, bringing cultural richness to the pages and wardrobes of the littlest adventurers. The journey from melody lines to clothing designs showcases Princess's adaptability and dedication to cultural authenticity. As she shares the challenges and triumphs of her creative process, you'll find encouragement to harness your own experiences in whatever masterpiece you're dreaming up.Our conversation takes a turn towards the tactical, dissecting the strategies that breathe life into a brand. Princess recounts her experiences with self-publishing, and the innovative pop-up events that propelled her book into the hands of eager readers. We also peek behind the curtain of merging literary characters with tangible toys, a fusion that requires careful collaboration with manufacturers and a keen eye for detail. Whether you're nurturing your own authorial aspirations or simply savor tales of creative entrepreneurship, Princess Booker's insights are a guiding light for forging a path with authenticity and resolve.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
5/3/202439 minutes, 10 seconds
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SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders

Unlock the secrets to transforming your manuscript into a masterpiece as Katarina Wonders, circus performer-turned-editor extraordinaire, joins me for a riveting discussion that promises to elevate your writing. With Katarina's vast experience in editing over a hundred books, we tear down the walls of the editing process, revealing why investing in a professional editor is non-negotiable, regardless of where you are in your author journey. Our chat demystifies the editing spectrum, from developmental to proofreading, and addresses why even the most polished writers shouldn't skip this crucial step.Ever wondered how to scout the perfect editor for your genre, or how to make the most of your budget for editing services? We've got you covered. We dissect the challenges of editor-hunting, sharing strategies to identify and hire the right talent without breaking the bank. Katarina spills her top tips for using beta readers and AI tools to whip your work into shape before it lands under a pro's microscope. We also offer a sneak peek at our Author Advantage Accelerator Elite program, a one-stop shop for author coaching and editing prowess.The art of editing collaboration takes center stage as we examine the nuances of author-editor relationships. Learn how to come prepared, embrace the collaborative tools like Google Docs, and communicate effectively with your editor to ensure your book's success. Katarina and I stress the importance of trust within this partnership, and we empower you to maintain your unique voice while being open to the transformative power of a well-executed edit. Tune in for this treasure trove of editing wisdom that's sure to sharpen your writing and publishing acumen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
4/24/202445 minutes, 31 seconds
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SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)

Unlock the secrets to transforming your financial future with Brian Lubin, the mastermind who left the corporate grind to conquer the real estate world and pen the game-changing book "Passive to Passionate." Our enlightening conversation traverses the challenges and triumphs of authorship, offering you a toolkit for crafting your own story of success. From harnessing the craft of concise writing to strategically utilizing a book as a "silent salesman," Brian's insights promise to elevate your entrepreneurial spirit and set you on a course for financial freedom.Brian's personal journey from a high-flying corporate career to creating wealth through real estate investment and sharing his knowledge via his podcast, The Action Academy, is nothing short of inspirational. His book serves as a beacon for those yearning to merge their passions with profit, detailing the grit and commitment required to produce a valuable literary work. If you're eager to ignite your passion income and carve out a fulfilling path, this episode is your roadmap to begin the adventure.Wrapping up, we dissect the nuts and bolts of a successful book launch, revealing strategies that can catapult your work to the top of the charts. From the excitement of a pre-launch campaign to the strategy behind texting thousands to rally support, we lay bare the tactics that led to a triumphant debut. This episode is more than an exploration of writing and launching—it's a treasure trove of wisdom on utilizing your book as a cornerstone for business growth and a springboard for speaking opportunities, helping you to not just achieve but sustain lasting revenue growth.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
4/18/202437 minutes, 49 seconds
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SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson

Ever feel like the process of getting your book from concept to print is mired in a swamp of software and formatting woes? Enter Dave Chesson, the genius behind Kindlepreneur and Publisher Rocket, who joins us to share the inner workings of Atticus, his latest innovation aimed at streamlining the author's journey. Imagine a world where writing, editing, and formatting are housed under one roof, collaboration is a breeze, and your manuscript is the only version you need to worry about. That's the reality Dave is creating, and we're here to give you the grand tour.As an author, the tug-of-war between creativity and the technical side of book production can be a major distraction. We dive into the nitty-gritty of how Atticus not only competes with but also plans to surpass established giants like Microsoft Word and Scrivener. Dave gives us the lowdown on making real-time edits without the headache, the upcoming features that will elevate your writing game, and the importance of a seamless formatting experience for both ebooks and print.Finally, we cast our gaze into the future, discussing how the landscape of ebook formatting is changing and how Atticus fits into this evolving ecosystem. With insights on the delicate dance with AI in publishing, and practical tips straight from our staff member Monique's YouTube tutorials, we're closing the gap between authors and the polished, professional books they dream of creating. If you're ready to discover the marriage of tech and touch in book publishing, Atticus might just be your perfect match.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
4/11/202438 minutes, 36 seconds
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SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield

Get ready to revolutionize your creative process and business strategy with the insights of Chris Winfield, the SuperConnector and AI aficionado. Uncover how artificial intelligence is not the enemy of creativity but a catalyst for innovation and productivity. Chris shares an astonishing account of a New York Times bestselling author who cut down his book-writing time from a year to a mere 28 days, thanks to AI. Our conversation dismantles the biggest fears surrounding AI, encouraging you to harness its promise for opportunities rather than being shackled by trepidation.The AI landscape is bustling with potential, and we're here to guide you through it. From the familiar ChatGPT to the nascent stars like Google Gemini and Claude, we dissect a plethora of tools that are reshaping how businesses operate. Special mention goes to Perplexity AI, a potential game-changer in the realm of search, opening a treasure trove of possibilities for the bold and innovative entrepreneurs ready to integrate AI into their strategies. Whether it's about staying ahead of the curve or transforming job displacement anxieties into entrepreneurial ventures, this episode is your compass in the evolving world of AI.Last but definitely not least, we spotlight the revolutionary AI-powered tools rewriting the rules of content creation and brand building. Picture a centralized platform like Poe.com, which simplifies access to multiple AI services, or imagine an autonomous GPT creating social media content with precision. We delve into personalized GPTs and resources like Mixo and ScribeHow that hone your operations and branding, setting the stage for growth and success. By the end of our chat, you'll be equipped to not just navigate but to shape the future of your business using AI as your most powerful ally.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
4/4/202439 minutes, 2 seconds
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SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey

Embark on a transformative journey with Mary, the visionary behind the Brave Thinking Institute and celebrated author of "Brave Thinking." She's here to reveal how a single book can ignite profound change in both personal and professional realms. As we converse, Mary recounts the remarkable path from publishing her first influential work to sparking an acclaimed PBS special. The evolving landscape of the publishing industry takes center stage, underscoring the pivotal role authors now play in connecting with their readership and the invaluable impact of mentorship, as gleaned from her experiences with icons like Wayne Dyer and Les Brown.Harness the principles of 'Brave Thinking' to dramatically expand the boundaries of what you perceive as possible. Mary guides us through the essential practice of crafting a lucid vision for our lives, touching on all aspects from career to personal fulfillment. She stresses the power of aligning our thoughts and energy to manifest our desires, interpreting our longings and discontents as vital prompts urging us towards our ultimate potential. Through her enlightening book and the growth of the Brave Thinking Institute, Mary demonstrates how 'Brave Thinking' is more than a philosophy—it's a science of building the life you yearn for.Dive into the contrasts Mary draws between commonplace thinking, which constrains us within the limits of our current circumstances, and the liberating mindset of 'Brave Thinking' that propels us toward our dreams. As we dissect the institute's distinctive approach to life coaching, Mary delineates the transformational systems that set it apart from more traditional methods. She shares a treasure trove of marketing techniques and client enrollment strategies essential for life coaches, including the four Ps framework. These insights promise to equip aspiring coaches, and anyone eager to make significant life strides, with practical tools to navigate toward success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
3/27/202439 minutes, 28 seconds
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SPS 254 The Creative Process, Humor, And Becoming Prolific with Jon Acuffå

Have you ever envisioned a life where each pivot leads you to greater innovation and success? Strap in as we chat with Steve Waddell, the visionary mind behind "Value Pernoers," whose journey from authorship to invention is nothing short of a strategic masterstroke. Waddell, a maverick in the business world, pulls back the curtain on self-publishing, revealing the highs and lows of creating a book that breaks the mold. He digs into the aesthetic details that make a book pop for visual learners and unpacks the method to his madness in scaling a business to the Ink 5000 list thrice over. This episode's not just a talk; it's a treasure trove of insider knowledge from a man who's turned every setback into a setup for a comeback.Prepare to have your entrepreneurial appetite whetted as we step into the realm of creative marketing and strategic alliances. Waddell isn't just an author; he's a seasoned entrepreneur who's danced with reality TV's sharks and emerged victorious in the competitive arena of Steve Harvey's Funderdome. He shares the secret sauce to securing a grand win, including innovative promotion tactics like peer reviews and hosting value-packed summits. Steve translates his business acumen into actionable insights, teaching us to leverage our vulnerabilities into strengths by seeking collaborative expertise. If you're ready to level up your business game and learn from a man who speaks the language of success fluently, this conversation with Steve Waddell is a must-listen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
3/20/202428 minutes, 4 seconds
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SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff

Ever find yourself in awe of a writer's relentless fountain of ideas? That's John A. Cough for you, a literary genius who's mastered the art of never hitting a creative dry spell. Stride into the world of a New York Times best-selling author who's cracked the code to being as prolific as he is humorous. This episode isn't just a chat; it's a voyage through the practices that keep the ink flowing and the pages turning. We don't shy away from the laugh-out-loud balancing act that keeps readers and publishers alike coming back for more. It's a dose of reality, mixed with a shot of inspiration, and a twist of wit, served straight from John's treasure chest of writing wisdom.Now, imagine having an arsenal of ideas at your fingertips, so much so that writer's block seems like a myth. As we sift through John's creative process, from the seed of an idea to the full bloom of a published book, it's clear that every writer has two best friends: a trusty editor and a detailed letter of intent. It's this dance of collaboration that fine-tunes a manuscript into the kind of story that stays with readers long after the last page. Whether you're a budding author or a seasoned scribe, the pearls of wisdom dropped by John on nurturing your partnership with editors are as golden as they are practical.Get ready to hold your sides because when John delves into the art of humor and storytelling, it's a rollercoaster of wit that will keep you on your toes. He takes us through the delicate craft of sprinkling laughter through words, making even the driest topics a joy to explore. But it's not all chuckles and guffaws; there's a serious mastery in finding one's unique voice amidst a sea of external influences. John's narrative prowess doesn't just stop at the written word; he's also a maestro of public speaking, weaving a tapestry of anecdotes and insights that will leave you both enlightened and entertained. Buckle up for a ride through the peaks and valleys of captivating an audience, as John shares the harmony of aligning with projects that reflect your true values. This episode, peppered with John's trademark humor, is a lesson in the magic that happens when you hit the sweet spot of engaging storytelling.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
3/13/202446 minutes, 9 seconds
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Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese

Embark on a transformative journey through the digital landscape with John Meese, a seasoned entrepreneur and wordsmith, as we unravel the secrets of crafting a compelling online identity. Our candid conversation reveals how a simple exercise in mind mapping spiraled into the acumen-packed "Survive and Thrive," offering entrepreneurs a beacon during the chaotic year of 2020. Uncover John's diverse expertise, from his tenure at Michael Hyatt's company to the intricacies of membership sites, all of which shape the tailored wisdom of his Sold Out Coach Club.Transitioning from the helm of a vast membership platform to self-publishing an eBook targeting a niche audience has been nothing short of an expedition. You'll hear how seizing the rights to my previous content birthed an illustrated eBook that skyrocketed past expectations in mere weeks. The power of a laser-focused audience, coupled with the allure of custom illustrations, becomes clear as we discuss my upcoming book "Sold Out Coach," crystallizing the essence of precision and depth gained through such a focused entrepreneurial voyage.Finally, we invite you to join us at the junction where experienced professionals are redefining the online education paradigm. Stepping away from the conventional low-ticket offerings, we discuss the potency of starting with high-ticket coaching programs that align perfectly with the demanding schedules of seasoned experts. The 'serve call strategy,' our linchpin for high-value sales, underscores the significance of a potent promise and the deep understanding of a client's aspirations. Learn how this approach not only funds lifestyles but also fuels investments in future endeavors, reshaping the domain of online education for the adept professional.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
3/6/202439 minutes, 8 seconds
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SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann

Ready to catapult your brand's visibility and sales? Dustin Reikman of Seven Figure Leap joins us to reveal his transformative framework for profitable podcast guesting. Whether you're penning a bestseller or seeking to snag high-ticket clients, this episode is your treasure map to success. Dive into the art of forging fruitful partnerships and uncover how to find your voice on the platforms that matter. For authors eager to see their book fly off the shelves, and entrepreneurs ready to widen their circle of influence, our conversation is laden with actionable strategies.Podcast guesting isn't just about sharing your story; it's a meticulous dance of Purpose, Plan, Pitch, Perform, and Profit. Discover how Pedro and Peter's mastery of this five-step waltz generated a staggering 5 million in sales. And for those just starting out, we share the inside track on making your pitch irresistible and choosing podcasts that turn listeners into fervent followers. When it's time to step up to the mic, we've got your back with advice on nailing your performance and leaving audiences wanting more.As the curtains close on your guest appearance, the spotlight shines on your call to action. We dissect the anatomy of a message that converts the curious into the committed, drawing from the 'Profitable Podcast Playbook' and my own vault of experiences. It's not just about making an impact—it's about making an income. Tune in and tune up your podcast guesting prowess to see tangible growth in your business's bottom line.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
2/27/202440 minutes, 59 seconds
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SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon

Discover the transformative magic of the written word in business as I sit down with the remarkable Ray Higdon, whose expertise as a best-selling author and speaker is unmatched. Throughout our conversation, we uncover how the simple act of becoming an author can drastically shift your personal brand and create lucrative opportunities within the speaking circuit. Ray brings to light the untold stories of his own success, demonstrating that even an untouched book on a shelf can translate into a powerful business tool, from commanding speaking fees to bulk purchases by industry leaders.We then voyage into the realm of resilience through rejection, where I share a slice of my life's journey, from the highs of network marketing to the stark reality of managing the financial heft of traditional business ownership. Embracing the 'Go for No' philosophy, I found that actively seeking rejection not only fortified my spirit but also opened a floodgate of opportunities. This counterintuitive approach helped catapult my career from the depths of a downturn back to the pinnacle of prosperity.In the final stretch, we tackle the art of maximizing both your impact and income through the power of speaking. I divulge personal anecdotes on ethical decision-making and professional integrity, before moving on to the nitty-gritty of how to secure those coveted speaking gigs. Finally, to all you aspiring speakers in the network marketing sphere, I offer a treasure trove of tips on how to deliver value that resonates with company leaders and audiences alike, all while staying true to one's faith and principles. Join us for this riveting episode that's bound to inspire and equip you for the next leap in your career.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
2/21/202441 minutes, 46 seconds
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SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)

Unlock the secrets of your writing prowess and elevate your publishing game! I had the privilege to sit with the renowned Dr. Robert Roem, an accomplished author and DISC assessment maestro, to dissect how the intricacies of personality types shape the way we write, communicate, and connect with our readers. Dr. Roem and I embark on a journey that promises to transform your understanding of self and how this crucial insight can powerfully impact your authorial voice and marketing strategies.Are you harnessing your personal strengths to their fullest potential? This episode is a goldmine for those eager to fine-tune their approach to crafting compelling narratives and fostering genuine engagement. We unravel the core differences between task-oriented individuals and those who thrive on emotional connections, mapping these tendencies to the DISC model's Dominant, Inspiring, Steady, and Conscientious personality types. By grasping these concepts, you'll not only enhance your writing but also master the art of collaboration and empathy in any team or community you're a part of.But wait, there's more to this than just understanding your writing style. Dr. Roem and I delve into the intricate dance of kindness and efficiency that sits at the heart of life's pursuits and marketing triumphs. With a nod to Dale Carnegie, we explore strategies that resonate with the emotional and rational sides of our audience, striking that perfect chord for success. And for those seeking a harmonious personal life, we share how the DISC model operates as a wellness tool, enriching relationships and communication in every sphere. Don't miss out on this treasure trove of insights that could very well be the key to unlocking your full potential, both on and off the page.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
2/14/202447 minutes, 31 seconds
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SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon

In this episode, Paul Scanlon discusses overcoming an abusive childhood, detailed in his book "I Am Not My Father." He explores the healing power of writing and the balance of sharing personal experiences with privacy. We delve into empathic communication, its role in relationships, and community building. The conversation also covers purpose-driven communication, using examples from Airbnb and Apple, emphasizing the importance of authenticity in messaging. This episode is a guide to impactful, empathetic communication and personal transformation.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
2/7/202443 minutes, 16 seconds
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SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan

Ever wondered how a $50 investment can blossom into an $80 million empire? That's exactly what Noah Kagan accomplished with AppSumo.com, and he's not shy about sharing the nitty-gritty of his entrepreneurial triumphs and trials with us. Joining us with tales of the market savvy and validation techniques that skyrocketed his business, Noah also gives us a sneak peek into his book, "Million Dollar Weekend." His experience teaches us a valuable lesson about taking the reins on our future, a realization he came to after a couple of hard-hitting career setbacks.Noah Kagan's Journey: From a $50 investment to an $80 million empire through AppSumo.com.Insights from "Million Dollar Weekend": Lessons on market savvy, validation techniques, and overcoming career setbacks.Marketing Mastery: Strategies for launching successful digital products and books.Content Creation: Crafting captivating content and taking calculated risks for growth.Audience Building: Techniques for engaging and growing a dedicated audience.Book Launch Strategies: Effective methods for launching a book, including design and networking.Overall Takeaway: A blend of inspiration, practical tips, and real-world experiences for success in business and publishing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
1/31/202445 minutes, 35 seconds
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SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear

Ever struggled to transform a fleeting thought into a habit that sticks, or a scribble into a story that sells? We had the pleasure of sitting down with James Clear, the mastermind behind the transformative bestseller "Atomic Habits," who shared his remarkable journey from blogger to celebrated author. James gave us an intimate look at how attentive audience engagement and a steady email list growth were the backbone of his content development, and ultimately, his book's explosive launch.During our conversation, James peeled back the curtain on his day-to-day writing practices, showing us how the environment around us can foster an outpouring of ideas, which can then be corralled into coherent drafts using project management tools. He discussed the power of the 'Atomic Habits' principles in his own writing routine, affirming that even the most tangled of notes can be sculpted into a narrative that strikes a chord with readers. This episode is a trove of strategies for refining your writing process, whether you're just starting out or looking to sharpen your pen.But the wisdom didn't stop there. James enlightened us on the meticulous strategies that skyrocketed "Atomic Habits" to enduring bestseller fame. From the initial ignition of a robust email list to the calculated podcast circuit that amplified his reach, James's approach was as methodical as it was inspired. He also touched on the art of topic selection—finding that perfect blend of what readers yearn for and what they need. If you're eager to learn how to grow your online audience and give your own book launch the Clear advantage, this episode is your not-to-be-missed manual.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
1/24/202442 minutes, 15 seconds
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SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)

Have you ever been told that following the beaten path is the safest bet to success? Buckle up as we invite Robert Kiyosaki, the financial guru and author of "Rich Dad Poor Dad," to shatter this myth and share the uncharted routes that led him to self-publishing triumph. From turning a simple game into a bestselling book, to placing his work in a car wash, Robert's journey is a masterclass in ingenuity and resilience. He challenges the conventional wisdom of education and finance, teaching us that embracing our mistakes and carefully selecting mentors are the real game-changers on the road to financial freedom.Robert doesn't just tell us to think outside the box; he shows us how to tear it apart. His insights on entrepreneurship versus the predictability of employment illuminate the stark contrast between just making a living and truly living. Salesmanship, once Robert's personal nemesis, became his greatest ally, proving that the art of selling is integral to entrepreneurial success. For authors, he reinforces the power of perseverance and the essence of self-publishing: it's not about literary acclaim, but the number of lives you impact and the sales you make.As we wrap up our enlightening session with Robert, he reflects on the evolution from a single book to a global phenomenon. He emphasizes the symbiotic relationship between setbacks and achievements, and how branding and strategic use of intellectual property can transform an idea into an empire. For anyone looking to leave an indelible mark on the world, Robert's narrative serves as a blueprint for building a legacy that outlives the printed page – turning your name into a brand that stands the test of time.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
1/17/202435 minutes, 43 seconds
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SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done

When doubt creeps into the creases of our faith, it can feel like navigating a labyrinth without a map. Dominic Dohn, founder of Pursuing Faith and author of "When Faith Fails," joins us to light the path through that maze, discussing his deeply personal and scholarly journey from Oxford to the pulpit, and now to the page. We talk about the raw edges of writing authentically on faith, the way our darkest questions can forge the strongest beliefs, and how sharing our own stories can validate the experiences of others grappling with their faith.Through the art of storytelling, Dominic reveals the secret ingredients that make a faith-based book resonate with its audience—a harmonious blend of personal anecdotes, theological insights, and scriptural wisdom. He offers a masterclass on weaving these threads into a narrative that strikes a chord with readers, all while navigating the sometimes treacherous waters of intellectual rigor. For anyone looking to express their spiritual journey through writing, Dominic's approach serves as a beacon, guiding the way to authentic and impactful literature.And then there's the delicate dance of wearing multiple hats—pastor, writer, speaker—which Dominic manages with the poise of a ballet dancer. He shares his approach to staying productive and focused, revealing how personal quirks and time-blocking are key to success. For those who feel the pull to create and communicate across different platforms, Dominic's experiences shed light on the path to harmonizing these roles without losing one's voice or vision. Join us as we peel back the layers of Dominic Dohn's inspiring story, offering inspiration and practical advice for anyone seeking to infuse their work with authenticity and faith.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
1/10/202439 minutes, 37 seconds
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SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Sean, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material. Sean and I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, showcasing how the wisdom contained within the pages of a business book can resonate deeply with readers and serve as a catalyst for business transformation.Our conversation culminates with a roadmap for financial advisors aspiring to author their own transformative works. From documenting the riveting interplay between advisors and clients to the careful curation of content for a specific audience, we cover the A to Z of writing and marketing a specialized book. Sean's insights extend an invitation to all who wish to leave a lasting professional legacy and fortify their business with the written word. For those captivated by the promise of Sean's expertise, SeanSparks.com awaits your visit, ready to guide you through your own narrative journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
1/3/202441 minutes, 27 seconds
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SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson

Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath". In this interview, we talk about: -How a personal family health crisis sparked writing a book-How to find the themes to focus on in your memoir-Using a memoir as a therapeutic tool in healing from trauma-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book-The difference between memoirs and self help and how to decide on the structure for your book-How Karen has sold so many copies and gotten so many reviews on her memoir-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)Don't miss this interview! P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
12/27/202341 minutes, 26 seconds
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SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss

Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan DeissStruggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.Master the Subtle Art of Audience CultivationShould you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.Take an Entrepreneurial Odyssey with Ryan DeissFrom the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
12/20/202343 minutes, 36 seconds
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240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk

Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :)  Don't miss this episode!Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about: -What’s an “airplane book” and why Marta finally decided to publish her first book-From having triplets to starting a business post-partum; the journey and biggest lessons learned-Marta’s advice for Mompreneurs & Mom authorsWe also go super deep on Anthologies and collaboration books:-What’s an anthology (or collaboration book)? And should you write one?-How to be an “emcee” for an anthology or collaboration book-How to manage people dropping out of the process and how to get people to turn in their chapters on time-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)-How all participating authors marketed the collaboration book...and a lot more. Hope you love this episode!P.S. Want to work with us like Marta did for your anthology or collaboration book? Schedule a publishing consultation with our team and let's get started: selfpublishing.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
12/13/202330 minutes, 21 seconds
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SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod

Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning. He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out). Today we talk about: -How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)-The differences in royalty rates between self publishing & traditional publishing-S.A.V.E.R.S. - the secret sauce to The Miracle Morning-The differences between writing a book from scratch vs. writing an updated versionWe also talk about: -How Hal made sure he didn’t screw up the new version of the book-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to-The top 2-3 things Hal is doing to launch the bookHal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out the new version of The Miracle Morning.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
12/6/202347 minutes, 30 seconds
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SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold

Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herald, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal Elrod, the founder of the Miracle Morning, offering a unique perspective on the importance of team growth and delegation. Be prepared to be inspired by Cameron's journey and don't forget to check out his website, thecameronherald.com, for more about his work and books.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
11/29/202331 minutes, 50 seconds
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SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison

Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part of the conversation is a must-listen.Lastly, we delve into the complexities and challenges of launching a book. We discuss services improvements for authors, based on our own experience of recording over 100 shows during a launch. We also navigate the future of publishing and book marketing, looking at the significant role artificial intelligence could play in creating better books and even in audiobook narration. We wrap up by exploring the increasing popularity of reading due to the impact of social media and give you some valuable tips on promoting your book on platforms like Instagram. So, stay tuned to learn about the future of book promotion and how you can leverage technology and social media to maximize your book's reach.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
11/22/202332 minutes, 17 seconds
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SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur. Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit. He shares his thoughts on the importance of preserving a sense of possibility, faithfulness, and hope as we age. His perspective on life, his experiences with journaling and narrative therapy, all provide a thought-provoking context to our conversation. As he prepares to celebrate the one-year anniversary of his book, Brad emphasizes the crucial role of gratitude and support. It's this blend of business insight and personal growth that makes this episode a must-listen for all entrepreneurs and those aspiring to be. So, tune in and get ready to be inspired by Brad's extraordinary journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
11/15/202337 minutes, 55 seconds
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SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication. We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch. Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
11/8/202342 minutes
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SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship

Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility. And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode is your ultimate guide to successfully launching a book. A thrilling journey to becoming an author awaits you. Let's get started!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
11/1/202323 minutes, 29 seconds
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SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb

Do you ever feel like you're playing a part, hiding your true self from the world? Ever wondered what it would be like to shed that facade and just be...seen? That's exactly what our guest today, the phenomenal Jen Gottlieb, has done. Co-founder of Super Connector Media, international speaker, and author of the recently published book, Be Seen, Jen takes us on an introspective journey of her self-realization inspired by a psychic reading and her burning desire to be authentic. She shares the struggles, revelations, and support that shaped her book, which serves as a beacon of hope for everyone striving to be authentically themselves.Jen's incredible story doesn't stop at her book. She shares her bold transition from running an agency to launching a personal brand, with her risk-taking mindset and passionate authenticity at the helm. Find out how embracing your fears and stepping out of your comfort zone can lead to remarkable business outcomes. Jen also candidly reveals the dynamics with her husband, a quick-starter in their ventures, and how their joint approach propelled their success.Finally, Jen shares her secret to securing speaking gigs, emphasizing the pivotal role of cultivating powerful relationships and consistently providing value to others. We discuss the key elements of promoting a book online, from generating engaging content to maximizing opportunities, and solidifying a personal brand. This conversation with Jen Gottlieb is an inspiring treasure trove of powerful insights and practical tips for anyone striving to be seen and make an impact. So, are you ready to let the world truly SEE you?Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
10/25/202342 minutes, 3 seconds
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SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman

Join us for an enlightening journey into the world of children’s books with Dahlanda Coleman, the best-selling author of "More Than a Princess" and founder of Sydney and Coleman Publishing Company. Ever wondered how a background in tech combined with the experience of motherhood could lead to the creation of a successful children’s book? Get ready to get enlightened as we unravel Dahlanda's inspiring journey, from writing her masterpiece to selling over 25,000 copies.Our conversation takes a deep dive into the publishing realm as Dahlanda reveals the steps she took to transform her book into a publishable product. From creating an illustration brief to hiring an illustrator and leveraging a launch team for promotion, she uncovers the secrets behind her thriving success. Hear how her book sold 125 copies without promotion and the strategies she deployed to sit atop Amazon's rankings.Lastly, brace yourself as we unpack the marketing strategies behind Dahlanda's triumph. She generously shares her approach to Amazon ads, how she conducts market research using her unique tool - her daughter, and how she successfully pre-sells her books through speaking engagements at schools. Dahlanda also gives us a glimpse into how she sells her books in bulk, leading to a six-figure sales figure. Ensure you don't miss this insightful episode with Dahlanda Coleman, a true inspiration in the children's book realm.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
10/18/202339 minutes, 32 seconds
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SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author

Ever wondered how a taxi driver became a successful author selling over 100,000 copies of his self-published book? Get ready for an electrifying chat with Clint Arthur, a PR and publicity savant who went from a Wharton Business School graduate to a taxi driver, to winning Dan Kennedy's Information Marketer of the Year Award. Listen in as Clint shares his remarkable journey, recounting a life-altering chance encounter at a men's self-help campfire and his transition to becoming an established author.What does it take to become 'kind of famous'? Clint Arthur breaks it down for us. He shares his wisdom on the importance of mastering the art of video and audio, and the power of PR as a tool to make money, but cautions that it's not a shortcut to wealth. From his experience of teaching thousands of authors, speakers, coaches, and experts, he gives us valuable insights into how to get your message out and become to become a person of interest. You'll also learn about his journey to the Today Show, and how Tony Robbins managed to achieve fame despite most people not knowing who he is.Ever been afraid of hearing the word "no"? Don't miss Clint's personal story of overcoming the fear of failure, an inspiring tale that reminds us that getting a "no" is part of the process and success comes to those who are willing to take the initiative and put in the work. He also shares his key to becoming a recurring guest on local TV shows and how to be a great TV guest. If you're an author, speaker, coach, or expert looking to get your message out, this episode is packed with wisdom you won't want to miss. Tune in and let Clint Arthur guide you on your path to success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
10/11/202347 minutes, 18 seconds
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SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green

Step into the world of Jonathan Green, a best-selling author and AI expert, whose inspiring journey from dismissal in a snowstorm to building a successful online business deserves an audience. Hear the writing maestro reveal how he has authored over 300 books, and how his partnership with AI, particularly chat GPT, levels up his editing process. Discover how his writing process intertwines with technology to produce art that resonates with his readers.Peek into the future of interactive writing as Jonathan breaks down how he utilizes chat GPT to breathe life into his stories. From sketching out storylines and characters to crafting immersive scenes, Jonathan illuminates how AI can be a writer's best ally. Strap in as he highlights how to make AI echo a writer's unique style during the editing process, and the differences between various AI tools.Going beyond the writing stage, we delve into the revolutionary role of AI in book marketing and outreach. Jonathan shares his experiences with AI in brainstorming marketing strategies, crafting book descriptions, and even designing ad campaigns. Listen as he talks about his journey with AI tools like Mid Journey and Leonardo AI for book cover designing and manuscript editing. Jonathan's story is not just about embracing AI, it's about harnessing its potential to enhance your creative process.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
10/4/202344 minutes, 58 seconds
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SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell

Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.Scott and I also discuss how legacy families utilize engaging activities to inspire their children to learn beyond the standard school curriculum. Hear about the importance of teaching kids to save and invest, the key lessons for setting them up for success. And that's not all! Scott also shares his personal experiences, including how he incorporated his children into the launch of his book. Learn about the Gravy Stack app and Family Legacy Workshops, two potent tools that equip parents in teaching their children invaluable money lessons. So, gear up for an episode packed with practical tips and insights on empowering your child with financial skills.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
9/27/202343 minutes, 16 seconds
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SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam

Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
9/19/202334 minutes, 19 seconds
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SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
9/13/202340 minutes, 5 seconds
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SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.Lastly, we talk about the incredible power of frameworks and processes, and how they can dramatically shift your thinking and behavior. Hear about a remarkable case study where a 69-year-old woman tripled her investment in just two weeks, learn the concept of "One Is Greater", a strategy learned from Gary Vaynerchuk, and discover the importance of taking action to share opportunities. We conclude by discussing the importance of continuously leveraging and relaunching your book to maximize its marketing potential. This episode is a goldmine of insights and practical advice for aspiring authors and seasoned writers alike.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
9/6/20231 hour, 23 minutes, 55 seconds
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SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of creating a content framework and explore how Noah's power habits can amplify income.Finally, we navigate the fascinating world of self-publishing and traditional publishing with Noah. Being the only author in history to be published by the big six publishers and in eighteen languages, he has a treasure trove of insights to share. He stresses the importance of distribution within traditional publishing and encourages aspiring authors to seek help and conduct thorough research to evade costly blunders. We also discuss his latest book, the Seven Figure Expert and how his training videos can put more money into your pocket in under 12 weeks. So, gear up for an episode filled with deep insights and practical advice that's sure to inspire and educate.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
8/30/202336 minutes, 50 seconds
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SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
8/23/202343 minutes, 17 seconds
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SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'. Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets. We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
8/16/202342 minutes, 3 seconds
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SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)

Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you. Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric. Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
8/8/202348 minutes, 4 seconds
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SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
8/2/202341 minutes, 31 seconds
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SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James

Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies. He's also the host of The Story Blender podcast. In this interview, we talk about: -How James finally wrote & published his first novel-Have you ever thought “I could write a better book than this!”? If so, here’s what to do-What writing 24 nonfiction books taught James that helped him write better novels-Should you write fiction or nonfiction first? Here’s how to decide…-Are storytellers born or made? Nature or nurture?-All stories have 4 elements; great stories have 2 additional elements...what are they?-How you should look at marketing differently as an author (and what James does to sell books)-How to market a new series vs. books in an existing seriesAnd so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
7/26/202341 minutes, 42 seconds
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SPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan

Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricate differences between self-publishing and traditional publishing are sure to give a new perspective to aspiring authors.Lastly, we dissect the marketing success behind 'The One Thing', co-authored by Gary Keller and Jay Papasan. We delve into their unique strategies, which range from PR and publicity efforts to using their network and conducting events. Our conversation also branches out to the use of a robust email list for book promotion, and Jay's advice for book clubs and readers. Get ready to be inspired and learn invaluable lessons about the publishing world in this enlightening episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
7/19/202347 minutes, 1 second
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SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman

Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one). In this episode we talk about: -What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others-How to tell great stories and teach better through case studies in your book-The point of a great story / case study in your book (this was eye opening)We also talk about: -The 3 types of books (according to Joey)-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller) -The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day-A joint book launch party?! Should you do it with another author and what Joey learnedThis was another fun conversation with Joey. Don't miss this. Check out his new book Never Lose An Employee Again. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
7/12/202345 minutes, 38 seconds
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SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali

We've got a treat in store for you! Join us as we delve into the world of best-selling author, Dr Shefali Tsabari, in a conversation that is as enlightening as it is inspiring. This celebrated author of four books, including three New York Times bestsellers, opens up about the bumps and triumphs in her writing journey, laying bare the struggles she faced while launching her first book, The Conscious Parent, and how her unwavering belief in its message catapulted it to success. Brace yourselves to learn from the best as Dr Shefali unravels her strategies for book launches, building a community of followers, and engaging with them. Discover how she's managed to get her profound messages translated into multiple languages, amassing a global readership. Dreaming of hitting a thousand reviews on Amazon? Dr Shafali did that, and she shares her experiences and tactics in achieving what many authors can only dream of. In the final stretch of our conversation, we dive into the business side of books. Selling your work is as much about selling yourself, and Dr Shefali discusses ways to land celebrity endorsements, the importance of authenticity, and how she markets her new book, The Parenting Map. Alongside, she shares the significance of feedback and how she uses it to understand her readers better. Don’t miss out on this fascinating talk with Dr Shafali Sabari and get ready to revolutionize your writing journey!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
7/5/202337 minutes, 9 seconds
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SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. We talk about writing a book that grows your business and a whole lot more: -Why Erik decided to write a book as a marketing agency owner-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)-The actual value of a book for an agency owner (it’s not what you think)-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books-How Erik sold 30,000 copies of his book in less than a year-How Erik got into airport bookstoresWe also talk about the business side of books: -Why Erik named his book the same as his business (and should you do it?)-How Erik got PR for his book and how he gets ongoing PR for his businessIf you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
6/28/202336 minutes, 46 seconds
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SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley

This is an editing masterclass! ...especially if you're writing fiction. Today I'm joined by Kristina Stanley, the author of multiple books and the Founder/CEO of Fictionary. In this interview, we talk about: -The different types of editing - what are they and what is “Story editing”?-The Secrets To Editing Success-The Story Test - how to use it to improve your writing-What lives with the editor and what lives with the author in the editing process?-How to figure out what kind of editing you needWe also talk about: -Mindset tips for authors navigating the editing process (how to keep from losing your mind and getting demoralized in the process)-The difference between editing fiction and nonfiction-What type of editor should you hire? And how do you find them?-What is Fictionary and how can it help with your fiction novel?If you want to learn more about the editing process, don't miss this interview! So informative. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
6/21/202335 minutes, 25 seconds
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SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur. Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins-Why books are harder to sell than ecommerce products, live event tickets, etc-The 3 month pre-order process: exactly what Steve did to move books ahead of the launchSteve’s experience selling his book on a webinar (did it work?)We also cover:-How to build a sense of urgency with your book and why it matters-What Steve learned selling ecommerce products that is helping him market his book-How to bulk sell copies of your book (and how Steve did it)-How Steve’s preparing for book launch week & what he’s focusing onIf you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
6/14/202340 minutes, 50 seconds
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SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner

Today's guest has a really interesting experience publishing both a recipe book and a traditional nonfiction book. Jadah Sellner is the author of She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. She's also the host of the Lead With Love podcast. In this interview, we talk about: -How to monetize & grow your business using a recipe book or cookbook-The difference between writing a recipe book and a nonfiction book-The Anti-Hustle guide to writing and publishing a book successfully-Solo writing retreats in a hotel? How Jadah used this to meet her rough draft deadline-The difference in marketing a cookbook & a nonfiction bookWe also talk about:-How Jadah launched her new book “She Builds”-3 P’s of Jadah’s live 2 hour in person event strategy to sell books-How Jadah generated $30k in one month getting clients from the book-Using L.O.V.E. and F.E.A.R. in your business...what does it mean and how do you do it? This was such a fun episode! If you're a female author or founder you definitely don't want to miss it. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
6/7/202341 minutes, 32 seconds
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SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)

Today I'm joined by Chad Aleo...a Publishing Consultant at selfpublishing and the author of "The Book On High Ticket Sales". Over the past 5 years, Chad has had 5,000+ conversations with aspiring authors and brought in $10M+ in sales. In this interview, we talk about:-The 3 buckets that keep people from getting started with their book-“We live in a procrasti-nation” - how to overcome procrastination with your book-The common traits of the most successful authors Chad’s talked with-What our LEAST successful authors have in common…the things you need to avoidWe also talk about:-The difference between women & men deciding to write a book (controversial, but true in our experience)-The biggest takeaway from 5,000+ Publishing Consultation calls with aspiring authors (and how it applies to you)-How Chad wrote the rough draft of his book in 2 months-How to deal with rejection & negative feedback around your book-The common misconceptions around sales (and what to do instead) So much in the trenches experience shared in this interview! Listen & learn. :) If you want to talk with Chad about your book & how we can help, book a call with him here: https://selfpublishing.com/chadWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/31/202339 minutes, 22 seconds
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SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan

Calling all busy moms & business owners who want to write a book! Have you ever felt like it's impossible with everything you have going on? Today I'm joined by January Donovan, the founder of The Woman School and the author of Redefine Success For Women. In this interview we talk about:-Why January decided to write a book while raising 8 kids and running a 7 figure business (is she crazy?!)-Advice for busy moms who want to write a book -How January wrote her book in a month by planning everything out in 2 hours with her family, business, etc-How to use a book to launch your course and your course to create a book-How to launch your book successfully as a mom or business owner-How January used her book to start a book tour and grow her business-The most valuable part of working with us in our Author Advantage Accelerator programIf you're a mom and/or business owner thinking about or working on a book...you don't want to miss this episode!Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/24/202339 minutes, 27 seconds
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It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it

I want to ship you a copy of our limited edition 90 Day Author Success Planner. We've discontinued this and there's only a handful left in stock, and I want to ship it to you if you do these 3 simple things as a birthday gift to me.Snatch your free copy here: https://selfpublishing.com/birthdayHere are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/19/20231 minute, 57 seconds
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SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick

This might be the best episode we've ever had on how to sell books long term. I'm joined by Nate Hambrick...Publishing Consultant at selfpublishing.com and author of the book Crush Your Kryptonite. In this interview we go deep on what actually sells books long term, including: -Testing cover samples with 600+ people…why Nate did it and what he learned-The “Billy Ray Cirus” Launch…and why you want to avoid it like the plague-The 2 principles of Nate’s 90 day book sales plan-Breaking down your review goals - the 15 reviews per week strategy and how Nate got 440+ reviews on his bookWe also cover:-The 3 places to get more reviews for your book-The difference between book promo sites and book ads…the types of ads and what you should do to sell more books-The biggest thing that keeps people from writing their book (and how to get out of indecision)This episode was a masterclass in book marketing! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/17/202344 minutes, 34 seconds
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Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon

We have exciting news to share about the upcoming "Author Advantage Live" event! Get ready for a remarkable experience as we reveal the impressive lineup of speakers who will grace the stage. This event is a must-attend for aspiring authors and book enthusiasts. With accomplished authors, industry leaders, and literary influencers taking the stage, you'll have the opportunity to gain valuable knowledge, inspiration, and networking connections. Act fast because ticket prices for this event will be increasing soon! Secure your spot now and take advantage of early bird pricing. Don't miss out on this exceptional chance to immerse yourself in the world of literature and uncover the secrets to author success. Stay tuned for more updates and prepare for an incredible journey at "Author Advantage Live"!Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/15/20233 minutes, 42 seconds
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SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch)

Today I'm joined by Amy Porterfield...author of "Two Weeks Notice" and the host of the Online Marketing Made Easy podcast. Wow, what an interview! We talk about:-The core principles of the Two Weeks Notice and how they apply to authors who want to start a business-The difference between co-authoring a “For Dummies” book and launching your own book-The strategies Amy used to hit the New York Times bestseller list-The question all authors need to ask to maximize the launch of their bookWe also talked about using a book to generate $1M+ in sales for your business during launch week, including:-How Amy used digital courses to sell copies of the book-The 4 Phases of Amy's book launch...what are they and how did they work? (this was mind blowing)-How Amy sold 2,000+ books the day before her launch with a free masterclass-How Amy got 350+ reviews in less than 2 months and 100+ reviews right away-What you have to look forward to with Amy’s talk at Author Advantage LiveThis was an incredible episode! Don't miss it. P.S. Want to see Amy speak at Author Advantage Live? Grab your ticket before prices go up: AuthorAdvantageLive.comHere are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/10/202338 minutes, 36 seconds
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SPS 208: Landing Your Dream Job & Advice From In The Trenches Doing 2,800+ Author Coaching Calls with Michael Lachance

Today I'm joined by Michael Lachance...author of "Land Your Dream Job" and the Author Success Manager at selfpublishing.com. In this interview, we talk about: -A book as a $15 mentor and why Michael decided to write a book-Why & how to identify your ideal avatar with your book-Why your book isn’t for everyone and how to narrow the scope of who you’re writing for-How to dial in Amazon ads for your bookWe also talk about Michael's advice coaching 1,000's of our authors through the process:-The #1 challenge Michael sees our authors face (from 2,800+ calls 1-1 with our authors)-The 2 groups of people & how they show up when starting to write their book-The commonalities of our most successful authors that you can emulate-The one question to keep asking throughout the process that will help you be more successful with your bookIf you're looking for real world book writing advice from in the trenches...you don't want to miss this episode. P.S. Want to see Michael speak at Author Advantage Live? Grab your ticket before prices go up here: AuthorAdvantageLive.comHere are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
5/3/202337 minutes, 48 seconds
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ANNOUNCEMENT: Introducing The 7 Figure Book Launch Challenge!

Just give us 5 short days, and we’ll show you what it really takes to launch (or relaunch) and scale your book to 7-figures and beyond!Join the 7-Figure Book Launch Challenge7X YOUR LEADS, SALES, AND REFERRALS BY LAUNCHING (OR RELAUNCHING) A BOOK:  https://selfpublishing.com/7figures3
5/1/20232 minutes, 58 seconds
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SPS 207: How To Relaunch Your Book & Build Your Personal Brand with Andrew Biernat

Join me as I speak with Andrew Biernat, a renowned Author Success Coach at selfpublishing.com. In this exclusive interview, we discuss the most important steps you need to take to build a strong personal brand and grow your online presence.Andrew shares his expertise on:Turning your experience into a bestselling bookThe importance of relaunching your book and the 5 types of relaunches to choose fromKey lessons and tips to help you relaunch your book successfullyOvercoming the #1 challenge authors face when working on their bookCommon traits of successful authors and tips to help you prepare for your first coaching callLessons learned from 100s of coaching calls with our authors and how that can help with your bookThis interview is a must-listen for anyone looking to improve their personal brand and authorship. Don't miss out on this opportunity to learn from Andrew and take your book to the next level.P.S. Want to receive personalized coaching from Andrew for your book? Schedule a call with our team today at https://selfpublishing.com/schedule.
4/26/202334 minutes, 45 seconds
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SPS 206: From 100’s Of Copies To 230,000+ Books Sold In 2 Years…How I Did It with Tiffany Aliche

Wow! This was one of the most fun and informative interviews I've done in a long time on the podcast. Joining me today is Tiffany Aliche: The Budgetnista, Netflix Documentary Host, and the author of "Get Good With Money". In this interview we talk about:-How being a school teacher helped Tiffany write her first book (and Tiffany’s advice for school teachers who want to write a book)-How Tiffany went from 100’s of copies sold in the first 2 years to 230,000 copies sold in 2 years (“The Knowledge Jump”)-How Tiffany “accidentally” wrote a book from her blog and challenge that made $10,000 in the first month-5,000 reviews at a 4.9 average…how Tiffany did it-6 books self published and 1 book traditionally published…lessons learned from each and what she’ll do next-How Tiffany got a Netflix documentary-Creating a quiz from the book to grow her email list by 100,000 peopleIf you only listen to one interview on this podcast, listen to this one! You don't want to miss it. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/19/202350 minutes, 34 seconds
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SPS 205: Mind Your Mindset: How To Think Like An Author with Michael Hyatt

Ever have negative thoughts in the writing process? Or doubt yourself and your book idea? Today I'm joined by Michael Hyatt, author of "Mind Your Mindset". In this interview we talk about:-The false stories your brain is telling you while writing and how to overcome them-3 Steps For Better Thinking-Figuring out who your “Narrator” is and training it for your benefit-How to overcome procrastination with your writing-How to overcome negative stories and self talk during the editing process-How Michael overcame the “Narrator” to hit the New York Times list for 40 weeks and sell 100’s of thousands of copies-Why you need a coach to help train your narratorIf you're ever doubted yourself in the writing or publishing process...or you're afraid to get started, you don't want to miss this interview!Enjoy this interview? Here are 2 things to do next: 1. Buy Michael's new book and get tons of bonuses: https://mindyourmindsetbook.com/sps2. Buy a ticket for Author Advantage Live and see Michael speak live (first 100 VIP ticket purchasers get a free copy of the book): AuthorAdvantageLive.com
4/12/202343 minutes, 13 seconds
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SPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr.

Alan Stein has coached several of the NBA's greats including Kobe Bryant, Stephen Curry, and Kevin Durant. He's also the author of multiple books including Raise Your Game and Sustain Your Game. In this interview we talk about: -What Alan learned from Kobe Bryant that can help with your books and your business-High performance secrets from the best of the best NBA athletes-Funny story with 15 year old Kevin Durant and what Alan learned from it-The 3 differences between average performers and elite performers-Lessons learned working with a professional writerWe also talk about:-How to get your first corporate speaking gigs (and grow your speaking business using a book)-Sending books to decision makers - why you should do this and why it works-The #1 way Alan books keynote speechesIf you're an NBA fan or aspiring speaker, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/5/202341 minutes, 22 seconds
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SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder

Today I'm joined by U.S. Army Major General Mari K Eder. She's the author of multiple books including her recent book "The Girls Who Stepped Out Of Line". In this interview, we talk about: -How Mari self published her first two books and transitioned from writing articles to writing books-How experience working in the military helps you write better books (military nonfiction, historical fiction, etc)-TTP - what is it and why/how to avoid giving away military secrets in your book-Limiting beliefs that many in the military have that keep them from writing a book-How Mari wrote her book in 2 months and what she learned-Advice for others in the military who want to write a bookIf you have a military background and you're thinking about writing a book, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/29/202330 minutes, 36 seconds
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SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association)

Today I'm joined by Carrie Green, founder of the Female Entrepreneur Association and the author of She Means Business. In this interview, we talk about: -How Carrie got her publishing deal by putting herself in the room-The realization that helped Carrie gain the confidence and clarity to get her draft done-From draft to finally published 6 years later…how Carrie finally did it-How to write a book that people will say “it feels like you wrote this to me”-1,000 reviews as the secret #? How to get more reviews for your book-TEDx talk with 8 million+ reviews - How Carrie did it-Using your book to grow a membership site or association-How Carrie got 1,200 members in 7 days for her membershipIf you're a female entrepreneur or author, you don't want to miss this episode! This was a fun one. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/22/202335 minutes, 58 seconds
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SPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner

Fiction authors! Today you're in for a treat. In this episode, I'm joined by Tim Waggoner. He's the author of 50+ books (mostly fiction). In this episode, we talk about: -From writing his first book at 19 to publishing his first book at 36…how he finally got published and what he would do differently-What Tim learned being forced to write his first published book as an erotica novel-Plotters vs. Pantsers…which one should you start with and how to find which works best for you-Media tie-in books: what are they and how to get into it-Unlicensed media tie-in books: are they legal? How does it work?-Tips for new & experienced writers writing fiction-The commonalities of Tim’s best selling books-The most important thing in fiction marketingIf you love fiction and are an aspiring or experienced fiction author...don't miss this episode! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/15/202346 minutes, 1 second
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SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine

Today I'm joined by Grace Valentine, author of multiple books incluidng "Am I Enough", "Is It Just Me", and her newest book "To The Girl Looking For More". In this interview we talk about: -How Grace got her first traditional book deal at 20 years old-Why Grace decided to start writing books about her faith-How to figure out how much of your faith you should include in your book-How to get clear on who you’re writing to (and why this is so important)-Mini-books? What are they and how/why she’s using themWe also cover: -How Grace started speaking and booking her first paid speaking gigs (and how to hire an agent)-How to turn one speaking gig into multiple speaking gigs -Lessons learned writing a devotional bookIf you're thinking about writing a book about your faith, you don't want to miss this episode! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/8/202339 minutes, 59 seconds
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SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison

Steve Harrison helped launch Chicken Soup For The Soul and Rich Dad Poor Dad. He's also the creator of the National Publicity Summit. In this interview, we talk about: -Why authors should use media and publicity to promote their book-The lead times for different publications and when you should start thinking about publicity for your book-What’s a “hook” and why you need one to get a yes from the media -Making your book “mediagenic”. What does it mean and why should you do it?-How to build your “Fabulous Fifty” of people in the media to reach out to-The difference between not hearing back and “no” (silence is not no!)-How to maximize your media appearances to sell as many books as possibleIf you're interested in (or scared of) doing media appearances to help sell more books, you don't want to miss this episode!https://authorsuccess.com/chandler/ where listeners can get three free publicity resources to promote their bookshttps://www.facebook.com/SteveHarrisonFan/ - Steve's Facebook pageWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/1/202339 minutes, 37 seconds
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SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)

This was a fun one! Gabrielle Stone is one of the most successful self published authors we've ever had on the podcast. She's the author of "Eat, Pray, #FML" and other popular books and the host of the podcast by the same name. In this interview, we talk about:-Why Gabrielle decided to self publish and how she did it successfully-Self publishing an audiobook vs. a traditional publishing deal for an audiobook (what Gabrielle learned from each and why you should self publish your audiobook)-How Gabrielle sold so many copies of her book as a first time self published author-BookTok- what is it and how you can use TikTok to sell copies of your book-What makes a video go viral on TikTok?-The Toyota Camry approach for your book…and why you should do that instead of the Lamborghini LaunchThis was such a fun and informative interview! If you're looking for inspiration or curious about how to sell books through TikTok you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/22/202348 minutes, 22 seconds
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SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron

Today I'm joined by Brit Barron, the author of "Worth It". In this interview, we talk about: -How Brit got connected with a publisher and turned down the idea they came with but still got a deal-How to decide what to double down on as a creative and an entrepreneur-Why your book doesn’t have to be related to your business-How to speak your book if you get stuck in the writing process-How Brit got Rachel Hollis and a 3X NYT Bestseller to write a forward for her books (and how to get people to write a forward for your book)This was such a fun interview and conversation! Listen today and let me know what you think. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/15/202333 minutes, 51 seconds
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SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel

Calling all female authors and women who are thinking about writing a book! Today I'm joined by Dr. Lois Frankel, author of "Nice Girls Don't Get The Corner Office.". In this interview we talk about: -How writing a book can help people who can’t afford to work with you-Why Dr. Lois wrote a book specifically for women even though she was primarily working with men -Why you should niche down your book and marketing (only for women if you’re writing self help?)-Mistakes women / “nice girls” make when writing and publishing a book-Why & how Lois got the rights back from the publisher and republished her most recent book self published (the one thing you should include in the contract)If you're a woman who's thinking about or working on a book, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/8/202336 minutes, 15 seconds
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SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)

Kathryn Lasky has written over 100 books...children's books, young adult novels, and historical fiction. She's even had one of her books turned into the movie Legend of the Guardians: The Owls of Ga’Hoole. In this interview, we talk about: -How Kathryn got her first traditional publishing deal as a first time children’s book author-Designing your book cover based on genre (how to do it)-What Kathryn learned writing 100+ books and how her process changes based on the type of book she’s writing-Plotter or Pantser…what does it mean and which one are you?We also talk cover: -How to increase the “readthrough rate” of the books in your series-The advantages of writing historical fiction-How Kathryn got her book turned into a major motion picture movie-The difference between marketing children’s books and “grown up” booksThis was such a fascinating interview! We cover a lot of topics that we don't often cover on this podcast. If you're thinking about writing fiction or children's books...or if you want to turn your novel into a movie...you don't want to miss this episode! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/1/202343 minutes, 5 seconds
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SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone

Today I'm joined by model, actress & entrepreneur Elena Cardone. She's the author of "Empire Builder: How To Have It All" and a speaker at the Unbreakable challenge. In this interview, we talk about: -Empowering women and restoring the family unit-How finances, relationships, and the family unit co-exist and how to improve in each-How Elena finally decided to write a book and got it done after 7 months and a big challenge from her husband Grant-The definition of “support” and why it isn’t a bad word-Why women should never use the phrase “Just a”-The 5 Pillars Of An Unbreakable Business (and what you’ll learn at the Unbreakable challenge)You don't want to miss this episode! Listen today and register for the unbreakable challenge here: selfpublishing.com/unbreakableP.S. to hear my interview with Elena's husband Grant Cardone about how he's written his books, check out episode 10 on the podcast. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/25/202334 minutes, 30 seconds
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SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell

Dan Martell is a longtime friend and mentor of mine. I'm sooo excited he finally wrote his book "Buy Back Time" and even more excited to have him on the podcast today. In this interview we talk about: -How & why you should buy back your time as an author and entrepreneur-Why you should write a book even if it doesn’t fit in with your core business-Lessons learned from getting a book deal & shopping the book to multiple publishers-How Dan wrote the book & why hiring a ghostwriter didn’t work (advice you should consider when thinking about hiring a ghostwriter)-How to create great methodologies and frameworks around the topic of your book...and so much more! If you're an entrepreneur writing a book or someone who wants to buy back their time, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/18/202345 minutes, 52 seconds
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ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries

Today I'm doing a bonus episode to make the biggest announcement in SPS history. I'm also announcing the future of publishing.  Don't miss this announcement!  To find out more about the future of Publishing and enter to win the Ultimate Writer's Retreat at Bolt Farm Treehouse, go to: selfpublishing.com/thefuture  To schedule a call with the team about helping with your book and to help fund one of the 75 libraries, go to: selfpublishing.com/apply
1/16/202317 minutes, 33 seconds
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SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt

 Today we're making the biggest announcement in Self Publishing School history. This is also the first time I've ever been interviewed on my own podcast.  Learn more about the announcement at: selfpublishing.com/thefuture  On this interview, guest interviewer Matt Emmorey interviews Chandler Bolt to talk about: -the biggest lessons learned publishing 7,000+ books in the last 8 years -the best decisions (and biggest failures) that led to $43M+, Forbes 30 Under 30, and massive growth -how the publishing landscape has changed and what's on the horizon  We also share some big announcements: -why we closed Self Publishing School to launch the future of publishing -what we've built, what we're doing next and how it will revolutionize the publishing industry -how YOU can win a writer's retreat to Bolt Farm Treehouse -our goal of funding 75+ libraries in January and how you can get involved  Find out all of the details here: selfpublishing.com/thefuture  If you've ever been curious about my journey as an entrepreneur or our journey as a company...or if you're curious about the future of publishing...you don't want to miss this episode!
1/11/202342 minutes, 20 seconds
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SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain

Have you ever thought about writing a screenplay or turning your book into a movie? This podcast interview is a masterclass on exactly that! Today I’m joined by Sara McDermott Jain, 15 year screenplay writer and creator of the Book To Script course. In this interview, we talk about: -Which should you write first, the screenplay or the book? -What’s the average word count of a screenplay? And how is this different from standard book lengths? -The 3 elements of a great screenplay / movie…and what you need to know as the writer -How to write great dialogue in your screenplays; dialogue writing tips of the trade -What is Character Development and how do you do it well? -How to sell your first screenplay…and is there hope for a first timer? (how Sara did it) -Should you write the screenplay before pitching it? -The different types of movie deals and important things you need to know ...and so much more! This was seriously a mind blowing episode. If you're a movie lover, an aspiring screenplay writer, or just curious how the process works...you don't want to miss it!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/4/202346 minutes, 56 seconds
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SPS 190: How To Launch A Book Successfully with Julie Broad

Today I'm joined by Julie Broad of Book Launchers TV. In this interview, we talk about: -How Julie’s first book helped her raise money and grow her real estate investing business -How to launch a book successfully -Measuring the success of a book launch…which metrics should you look at? And which metrics matter? -The New York Times Scam and why it’s not a real bestseller list -How to sell more books after your launch using the “one thing per day” method -“The 1 Year Launch” - read about this more in Chandler’s book “Published.” -Why Julie focuses on YouTube and how to choose which marketing medium is best for you This was a fun one. Julie is awesome! Don't miss this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/28/202230 minutes, 4 seconds
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SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims

Today I'm joined by Steve Sims, author of "Bluefishing" and "Go For Stupid". In this interview, we talk about: -What Steve learned from book 1 to book 2 -The mistakes Steve made traditionally publishing with his first book -Why Steve chose self publishing for his 2nd book and which publishing path he’ll take moving forward -Why recording the audiobook was the worst day of his life and should you read your own book? -How to grow your speaking business and author-ity using your book -Go For Stupid; what is it and how you can use it to be more successful as an author -How to be authentic in your life and with your book ...and a whole lot more. Don't miss this episode! Steve is hilarious.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/21/202231 minutes, 40 seconds
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SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch

Have you ever thought about turning your book into a TED talk or a TEDx talk? Or booking your first TEDx talk to promote your book? This interview is a TED talk masterclass. I'm joined by Dr Guy Winch, the author of 3 books and a 3 time TED speaker with over 5 million views on just one of his talks. In this interview we talk about: -What Guy learned from 10 years of writing screenplays…and how he’s used it to write better non-fiction books -Which came first? The book or the TED talk? -How writing a book helps you give a better TED talk -Coming up with the big idea for your TED talk (how Guy did it, what it is, and why it’s important) -How Guy got his first “yes” for a TEDx talk (and what you can do for yours) -Increasing the virality of your TED talk with this one specific technique -How to get PR & publicity for your TED talk -Why & how you should get on podcasts to promote your book & TED talk ...and so much more. This was a content rich episode. Check it out and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/14/202237 minutes, 58 seconds
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SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams

Today I'm joined by my long time friend Matt McWilliams, "The Affiliate Guy" and the author of "Turn Your Passions Into Profits". In this interview we talk about: -Should you write your passion book or your business book first? Matt’s take -Writing in public - what it looks like and how you should do it so that you actually get your book done -Can you really write a book in 17 minutes per day? How Matt did it in 98 days using this method… -What is affiliate marketing and how you can use it to sell more copies of your book -The 3 steps to successful affiliate marketing -How to find your first affiliates -The 4/4/4 Promo and how you can use it to make more sales using affiliate marketing If you want to turn your passion into a profit...or if you want to use affiliate marketing to sell more books and grow your business...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/7/202237 minutes, 37 seconds
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SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger

Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about: -Contagious; why things go viral and why his first book caught on -Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book -6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book) -Paid Media vs. Earned Media; what’s the difference and which one should you choose? -“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious -How and why you should use stories & frameworks in your book -What Taylor Swift can teach you about marketing your book -How to make your book cover “Contagious” If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/30/202238 minutes, 18 seconds
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SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni

Today I'm joined by the G.O.A.T of business fables, Patrick Lencioni. He's the author of 12 books that have sold over 7 million copies including "The Five Dysfunctions of A Team" and his newest book...The 6 Types of Working Genius. In this interview, we talk about: -Writing screenplays and how that helped Pat get started as an author and write better fables -Why you should write a fable instead of a traditional non-fiction book -The 5 core elements of writing great fables -How Pat does character development and structures the characters in his books to be realistic -How you can anticipate the objections of your readers and answer them in a fable through your characters -Plotters & Pantsers - which one are you and which one is Pat? -The 6 Types Of Working Genius…and how you can use your genius to write and publish a better book Pat is a genius. He's written some of my favorite business books and favorite fables. It was fun breaking down the behind the scenes in this interview. Listen and let me know what you think in the reviews!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/23/202243 minutes, 21 seconds
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SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof

Pastors & Church leaders: thinking about writing a book? Today I'm joined by Carey Nieuwhof, author of "At Your Best", "Didn't See It Coming" and the host of the Carey Nieuwhof leadership podcast. In this interview we talk about: -Writing your first book at 45; is it too late? -How Carey wrote the draft of his first book between Christmas and New Years. Is it possible for you? -Writing a book gets harder the more books you write? Is it true and how to create better frameworks for your book -Self publishing vs. traditional publishing…what Carey’s learned from doing both and what he’s doing in the future -How to make sure you retain ownership of the IP of your book -Writing a book as a pastor; the opportunity and the trap -How to manage the finances with your book and your church (advice from a former pastor and lawyer) If you're a pastor or someone writing a faith-based book, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/16/202244 minutes, 7 seconds
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SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee

Thinking about writing a memoir? Mary Lawless Lee is an inspiration! Such a fun interview where we talk about: -The difference between the highlight real of social media and the vulnerability of writing a memoir that matters -How Mary knew it was time to finally write her book (and how you can know when it’s time to write YOUR book) -Balancing the head and the heart…and how to be more vulnerable in your writing -Does therapy help you write a better memoir? (unconventional advice) -Should you include pictures in your book? …and how to do decide how many images are enough but not too much -The top 3 things Mary is doing to launch and market her Memoir And so much more! If you're a woman thinking about writing a memoir or self help book you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/9/202236 minutes, 51 seconds
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SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis

Sometimes writing a book is "free therapy"...especially if you're writing about tough life experiences like divorce, loss, or painful events from the past. Today I'm joined by Dave Hollis author of "Built Through Courage" and his upcoming Children's Book "Here's To Your Dreams". In this interview we talk about: -How Dave has used books to launch his brand and to better understand himself -Writing real and raw books as therapy post divorce or other painful events (reflections and lessons learned) -Why high expectations are extremely dangerous as an author & how to manage expectations around your launch -Why Dave and his daughter decided to write a children’s book -How to outline a create children’s book (Dave’s method) -How marketing and selling a children’s book is different from traditional non-fiction I loved the real and raw reflections in this episode. Listen and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/2/202236 minutes, 42 seconds
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SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin

Wow, what an action packed interview! Today I'm joined by Grant Baldwin. He's the CEO of The Speaker Lab and the author of "The Successful Speaker". In this interview we talk about: -How Grant hired Jeff Goins as a ghostwriter, how the contract was structured, etc -Should you hire a ghostwriter? Grant’s experience + his recommendation for you -Why and how Grant bought back the rights to his book from the publisher (a deep dive) -Do you need to speak AND have a book? Or can you do one or the other? -The 3 questions you need to ask to get booked for more speaking ...and a whole lot more! If you're a speaker or author who wants to speak, you don't want to miss this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/26/202235 minutes, 42 seconds
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SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall

Perry Marshall is the author of one of my favorite books of all time: 80/20 Sales & Marketing. He's also one of the best writers and marketers I've ever met. In this interview we talk about: -People & things - and why you need to understand both to write great books -How to write about topics that are constantly changing -How Perry landed his first clients of over $250,000 from his first book on a niche topic -The 80/20 Principle - what is it and how it can help you sell more books -Why Perry sells his book for a penny…and whether or not you should too -What is copywriting? And why you should learn it when writing your book And sooo much more! This was a fun one. Perry is hilarious. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/18/202245 minutes, 57 seconds
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SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich

Ever thought about running ads to your books to help sell more books and grow your business? Today I'm joined by Nicholas Kusmich, ads expert and the author of the book "Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI". In this interview, we talk about: -How do you create a timeless book that doesn’t become outdated -Creative launch strategies and how Nicholas launches his book successfully (mistakes and lessons learned) -Big picture strategies you need to consider and implement before deciding whether or not to run ads -The economics of making ads work -Why “breaking even” is the wrong target - and what the most successful advertisers do instead If you're thinking about running ads to your book or business, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/12/202240 minutes, 37 seconds
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SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith

Sales. The dreaded "s" word. Most people fear it, but it's one of the most important skills you need to learn to sell more copies of your book. Today I'm joined by C. Lee Smith, the founder of Sales Fuel and author of SalesCred. In this interview we talk about: -How to find a niche within what you do that you can write about -How a book can build your SalesCred as a business owner or salesperson -Why sales skills are important to be important as an author (and why you need to become friends with SAM) -The difference between marketing and sales -The misnomer about sales and what sales is really about -Learning to love sales; how to do it and why it’s not what you think If you're afraid of sales, clueless about sales, or don't like it...you need to listen to this interview! Thank me later. ;)Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/5/202230 minutes, 16 seconds
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SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy

Christians, Pastors and Faith-Based business owners...this episode is for you! Today I'm joined by Jonathan Hardy, founder of Leaders.Church, Church University and the author of the new book Arrow Striker. In this interview we talk about: -How to figure out how much of your faith to include in your book -Deciding between self publishing and traditional publishing (Jonathan’s journey and what you can learn from it) -Bulk selling books & creating a sermon series related to your book -What Jonathan learned from reading my book “Published.” and how it helped him publish his book If you're working on a faith based book, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/28/202235 minutes, 44 seconds
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SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae

 Do you have a passion for poetry and/or creativity? If so, you don't want to miss this episode! Today I talk with James McCrae, author of Sh#t Your Ego Says. In this interview we talk about: -How James got his first book deal after selling all of his stuff and moving to NYC -How to turn your rock bottom into the spark that creates a great book -Writing a great book proposal & getting it into the hands of as many people as possible (and how to deal with rejection) -How writing poetry can help you write a better book -The differences between publishing with Thought Catalog & Hay House  This was a unique episode where we talk about a lot of topics we've never discussed on the podcast before. If you're a creative and/or poetry writer, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/21/202236 minutes, 51 seconds
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SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich

Today I'm joined by Bob Lotich (host of the SeedTime Money Podcast & creator of Seedtime.com) for a behind the scenes look at the launch of his book Simple Money, Rich Life. In this interview, we talk about: -What Bob learned from his first few books & what he did differently with my most recent book -Should you give your book away or not? (Chandler & Bob’s take) -How Bob launched his book & the 2-3 things that actually sold books -How Bob’s gotten 2,000+ reviews on his books -Should you traditionally publish or self publish? (Bob’s take) And so much more! Don't miss this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/14/202241 minutes, 23 seconds
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SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke

Ever thought about writing a fable? Today's guest Rich Fettke did just that with his new book The Wise Investor. In this interview, we talk about: -Why Rich decided to write a fable instead of a traditional nonfiction book -Lessons learned writing a fable (and how to write a better story) -StoryGrid - what is it and how is it helpful? -How to make your book stand out in a crowded market writing on a crowded topic -The difference between teaching and educating with your book -Why Rich decided to hybrid publish through Rich Dad Authors instead of traditionally publish with The Wise Investor If you've ever thought about writing a fable or if you're interested in Real Estate Investing, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/7/202233 minutes, 57 seconds
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SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth

Matt Faircloth is the author of "Raising Private Money: Building Your Real Estate Empire Using Other People's Money". In this interview we talk about: -Why Matt decided to write a book as a Real Estate Investor -How Matt got a deal with Bigger Pockets for his book (and a behind the scenes of their business model) -The 2 book ideas Bigger Pockets rejected (and why) -How Matt sold 45,000 copies of his book (and why your book’s quality is important) -The secret to writing a better how-to book -The approach you should take with your book if you want to use it to grow your business ...and a lot more! If you're a real estate investor or an aspiring author, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/31/202231 minutes, 22 seconds
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SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika

Ayodeji Awosika is one of the top writers on Medium, a 3x author, TEDx speaker, and Self Publishing School student. In this interview, we talk about: -What is Medium & why you should (or shouldn’t) start writing on Medium -Medium publications - what are they and how to use them -How Ayodeji made $10,000/month from Medium 16 months in a row - over $430,000 total - all from writing articles -40,000 email subscribers from Medium - how he did it -How to get more traction on Medium (ie. readers & followers) -How to turn Medium readers into subscribers and book buyers -Why Ayodeji decided to join SPS (and whether or not you should) This interview is a Masterclass in writing on Medium. Very interesting! Don't miss it. P.S. Schedule a book consultation with the SPS team to talk about your book and how we can help you like we did Ayodeji: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/24/202246 minutes, 10 seconds
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SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick

Today I'm joined by Rob Fitzpatrick, author of Write Useful Books and The Mom Test. In this interview we talk about: -How to write useful books -How to build a recommendation loop into your book (and how Rob did this) -How to use reader conversations to create your table of contents -Beta Readers: Why they’re the most important part of Rob’s process and why you should do it for your book -The 3 things Rob looks for in the beta reading process -The first question you need to ask in the beta reading process -The difference between writing useful nonfiction and fiction -Why you should self publish ...and SO MUCH more! This was a value packed interview. One of the best I've been a part of in a long time. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/17/202246 minutes, 21 seconds
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SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence

What if I told you could sell 100,000+ books OFFLINE? And use a book to grow your corporate consulting & speaking business. Today I'm joined by Self Publishing School author Brenda Bence who's done just that. In this interview we talk about: -The 2 events that spurred Brenda to write her first book -Why Brenda declined traditional publishing offers and decided to self publish -How to get your book in front of corporate decision makers who can book you to speak or consult with their company (even if you don't come from the corporate world) -How to break into the corporate world and book your first deal -The exponential impact of selling one book (crazy story) -How Brenda sold over 100,000 books offline Don't miss this episode! P.S. If you want to work with Self Publishing School like Brenda did, book a call with us to talk about how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/10/202235 minutes, 23 seconds
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SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo

Tony & Alisa DiLorenzo are authors of the book The 6 Pillars of Intimacy. In this interview we talk about: -How to write a book where readers say “it sounds like you were in my head writing this to me” -Why Tony & Alisa joined Self Publishing School after publishing multiple books themselves -Why The 6 Pillars of Intimacy is far more successful than their first 4 books -How to create frameworks and book content from themes in your 1-1 coaching and counseling -How to write with a co-author: tips & lessons learned -How Tony & Alisa launched and are selling 20-40 copies sold per day 6 months later -Why you should record an audiobook for your book And so much more! Don't miss this episode if you're aspiring author or an author who wants to sell more copies of your book(s). P.S. want to join Self Publishing School and work with us like Tony & Alisa did? Schedule a book consultation with the team and let's see how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/3/202239 minutes, 54 seconds
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ANNOUNCEMENT: 2 New BIG Speakers for Author Advantage Live & Last Chance To Get Tickets!

 This just in...Author Advantage Live is going to be even better. We just confirmed two more BIG speakers that you're going to love.  In this mini-episode I announce who they are, give more details about Author Advantage Live, and tell you about your last change to grab a ticket before prices go up!  Grab your ticket for the event TODAY here: AuthorAdvantageLive.com  See you at Author Advantage Live!
7/28/202210 minutes, 53 seconds
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SPS 167: Selling 40,000+ Books In Two Years As An “Unknown” Fiction Author…How I Did It with Barbara Hartzler

Calling all fiction authors!! (or aspiring fiction authors) Today I'm joined by Barbara Hartzler. She's a successful fiction author, a former SPS student, and now a coach at Self Publishing School who's helped 100's of authors with their fiction books. In this interview, we talk about: -The “Tier 1” process - and why you should use it to launch (or relaunch) your book -What is a “trope”? And why you need to know these when writing fiction -How to get more reviews for your fiction books (and how to relaunch or launch your books successfully) -Should you launch a box set? (who and when?) - and the surprising advice you need to follow -Read through rate - what is it and why is it important for fiction authors? -What Barbara has learned from coaching 400 students in 1,400+ 1-1 coaching calls -The best advice for first time fiction authors (one thing she wishes she did sooner) If you're a fiction author, don't miss this interview! Grab a ticket to Author Advantage Live before prices go up here: AuthorAdvantageLive.com P.S. Want to be coached by Barbara with your book? Book a call with the team and join SPS here: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/27/202235 minutes, 16 seconds
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SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller

Bill Miller is an Author Advantage Live attendee, Self Publishing School student, and the author of "The Rookie CEO". In this interview we talk about: -How Bill got laid off during COVID and started writing his first book as a result ("one of the best things that ever happened to me") -How Bill created the mind map for his book in 45 minutes and why he decided to join Self Publishing School -Mistakes made & lessons learned in the book cover process -How Bill hit #1 New Release for 45+ days -How to sell books after your launch (what Bill is doing) -The most helpful part of working with Self Publishing School and why you should attend Author Advantage Live If you're a CEO, a leader, or aspiring author, don't miss this episode! P.S. Join Bill & grab your ticket to Author Advantage Live before prices go up! AuthorAdvantageLive.comWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/20/202231 minutes, 31 seconds
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SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz

Phil Rosenkrantz is the author of Letters From Uncle Dave and today's guest on the podcast. In this interview we talk about: -The process Phil took to write his biography (something we don't often talk about) -Using a book to carry on your family legacy and dive into family history -Tips for authors writing a biography or memoir -Why Phil decided to sign up for Self Publishing School and his top takeaways from my book "Published." -How beta readers helped Phil write a better book -The difference between front matter and back matter -The #1 tip Phil learned from Author Advantage Live that helped him write a better book Don't miss this episode! Phil is such an inspiring and encouraging part of our community at SPS. P.S. Join Phil and grab a ticket and join us at Author Advantage Live before ticket prices go up: AuthorAdvantageLive.comWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/13/202235 minutes, 19 seconds
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SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger

What an inspiring story & person! Today I'm joined by Tori Geiger, author of "From Vulnerable To Victorious". In this episode, we talk about: -How Tori ended up in the ER while writing her book (and what to do if you’re writing about difficult life experiences) -The secret weapon Tori used to book 10 podcast interviews within 3 weeks after the launch -How to use consistency & grace in the writing process -How Tori used her book to launch a course and got all of her first customers from people who read her book -Why Tori decided to join Self Publishing School, attend Author Advantage Live, and join our Accelerator program - and the most helpful parts over the last year ...and so many more takeaways! If you're an aspiring author or someone writing about tough life experiences with your book, you don't want to miss this episode! P.S. Join Tori and grab your ticket to Author Advantage Live before prices go up! AuthorAdvantageLive.comWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/6/202232 minutes, 13 seconds
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SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis

Nancy Hillis is the author of The Artist's Journey, a Self Publishing School student and a true inspiration...selling 10,000+ copies of her book while changing the world through art. In this interview, we talk about: -Should you write a book or create a course first? (lessons learned & what you should do) -How Self Publishing School helped Nancy build up the courage to write her first book -How to write a book & make your book better if you have a course, 1-1, or group coaching program -Using your book to support a local non profit - do good while selling more books -How Nancy has sold over 10,000 copies of her first book -Generating 6 figures in revenue for her business from her book - how Nancy has done it -Why Nancy attended Author Advantage Live and joined the Accelerator - her biggest wins & takeaways Nancy is amazing! Don't miss this interview and her inspiring story. P.S. Join Nancy & grab your ticket to Author Advantage Live before prices go up! AuthorAdvantageLive.comWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/29/202230 minutes, 46 seconds
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SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher

Today I'm joined by Jenna Kutcher, host of the Goal Digger podcast and author of the brand new book "How Are You, Really?". In this episode we talk about: -A mouse, a massage, and why Jenna finally decided to write a book -behind the scenes of writing and launching this book -The trend Jenna is noticing in female entrepreneurship, and how it relates to her book topic -How to use your book as a “brand shifter” or “brand builder” - and how Jenna is doing this -Why you shouldn’t market your book further than 60 days out (and what to do instead) ...and so much more!! Don't miss this episode! Jenna is inspiring and real.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/22/202244 minutes, 44 seconds
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SPS 161: Sneak Peak: John C Maxwell Interview from AAL

Author Advantage Live is coming up, and I wanted to give you a sneak peak with one of our guests from last year, John C. Maxwell. This interview was everyone's favorite and brought down the house. I grew up reading John C. Maxwell books. They've been fundamental in me becoming a better reader. I also want to announce that tickets are available for Author Advantage Live 2022. We have amazing sessions that will help you sell more books and unlock the author advantage. John C Maxwell is a number one New York Times bestselling author. He's a speaker, coach and leader who has sold over 33 million copies of his 83 books written.  He’s often called the country’s No. 1 leadership authority. He’s been identified by Inc. as the most popular leadership expert in the world. He runs multiple organizations including The John Maxwell Company, The John Maxwell Team, John C Maxwell Leadership Foundation and his nonprofit called Equip. His books and training have been read by presidents and business leaders alike. He has trained millions of leaders from every nation and multiple organizations. This conversation is about his books, his writing method, his views on personal development and so much more. His passion is contagious in this great interview.   Show Highlights [02:55] My brother is in the rock and roll band Needtobreathe. He was playing Chick-fil-A Leadercast and I attended. This was my first conference, and I met two people, John Maxwell and Jack Welch. [03:50] This event was like a life-altering moment for me. The whole thing has now come full circle. [05:31] John C. Maxwell has written 83 books. When he started he felt he wasn't that good. His mentor told him he could influence people with books, and he became an author.  [07:32] His first book was only a hundred pages, and yet it took a year to write.  [09:30] It took seven books before John really got the hang of writing.  [10:51] It's okay if you're not very good when you first start out. You can get help and improve. [13:45] The Secret Sauce in writing and speaking is your own personal development and growth. [14:55] The more you know. The more you don't know. [15:45] He has an extensive filing system, so he doesn't lose any of the golden nuggets he's discovered. [18:05] John gets up around 5 a.m. and starts writing immediately. Anticipation is his motivation. [22:58] When you get really good everything compounds. If you're going to quit, do it at the beginning. [25:35] John's writing process is strategic. He has a system. His five essentials are know what you want to accomplish, have the right tool, take action, stay focused, and be consistent.  [28:38] His five essentials for writing every day include reading, filing, thinking, asking questions, and writing. [35:33] John shares his top selling books. He has 11 books that have sold over a million copies. The number one is The 21 IrrefutWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/17/20221 hour, 5 minutes, 32 seconds
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SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers

Can you really quit your job and go full time as an author? Today I'm joined by Mick Spiers who did just that over the last year with our help at Self Publishing School. In this interview, we talk about: -How Mick went from listening to this podcast to being interviewed on it -How Mick wrote and published his book in 8 months -The two toughest parts of the process -How Mick successfully launched his book and the 2-3 things that sold the most books -The 4 P’s - what are they and why they’re important for writing & publishing a great book ...and a lot more. Mick is so inspiring. You don't want to miss this episode! P.S. Schedule a book consultation with the SPS team to talk about your book and how we can help you like we did Mick: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/8/202232 minutes, 22 seconds
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SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon

Today I'm joined by Brian Dixon, the author of Start With Your People. In this interview, we talk about: -How to get a 6 figure advance as a first time author -How to come up with the book idea that you should actually write -Why Brian decided to traditionally publish (and why he recommends that you don’t) -The 3 things to include in your book proposal (why 70% should be focused on the marketing plan) -Why you should look at your book like Henry Ford did the model T ...and so much more. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/1/202235 minutes, 41 seconds
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SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker

In today's interview, Brett Hilker talks about the lessons he's learned from in the trenches helping 1,000's of authors at Self Publishing School. We talk about: -“The curse of the go getter” - how to write your book without getting discouraged -The two factors that determine where students get stuck in the writing process -The #1 thing that keeps people from committing to their book (what Brett learned from 4,500+ calls with aspiring authors) -The biggest challenge most students face throughout the publishing process (and how to avoid it) If you want to learn from someone in the trenches about what it ACTUALLY takes to be successful wiith your book, don't miss this episode! P.S. Want to be coached by Brett with your book? Book a call with the team and join SPS here: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/25/202240 minutes, 37 seconds
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SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray

Today I'm joined by Kerk Murray, author of the memoir "Pawprints On Our Hearts" and Head Coach at Self Publishing School. In this episode, we talk about: -How to write a great memoir (and the one thing you need to do) -How Kerk got almost 300 reviews in 7 months on his memoir -4,000 copies sold & $15,000 raised for charity…how Kerk did it -The #1 challenge authors face when getting started with their book -Behind the scenes of the SPS coaching process -The common traits of our most successful authors If you're a memoir author or new student at Self Publishing School...don't miss this episode! P.S. Want to be coached by Kerk with your book? Book a call with the team and join SPS here: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/18/202238 minutes, 27 seconds
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SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron

Are you obsessed with the Enneagram? (we all know those people) Or maybe you've never heard of it? Either way, you don't want to miss today's interview with Ian Morgan Cron...the host of the Typology podcast and author of "The Road Back To You". In this episode, we talk about: -What makes the Enneagram different from all of the other personality tests and quizzes -Mistyping - what is it and how does it happen? -An in depth look at each type and how you can use your type to write and publish a great book -How the Enneagram can help you write better fiction, non-fiction, and memoirs Whether you love the Enneagram or you're just learning about it, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/11/202257 minutes, 36 seconds
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SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack

Today I'm joined by Cary Jack, author of "The Happy Hustle". In this interview, we talk about: -How career burnout led to writing a book & pivoting careers -How to turn your online course into a book -How to create a Free + Shipping Book Funnel (and why Cary decided not to publish on Amazon) -The Happy Hustle Blueprint...and how to keep from burning out while writing and marketing your book Don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/4/202227 minutes, 8 seconds
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SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer

Have you ever thought about sharing your faith and writing a faith based book? Today I'm joined by Aaron Schafer, author of "The Politically Homeless Christian" to help you navigate this journey. In this interview, we talk about: -How to decide whether or not to include your faith in your book (and the two options you should choose from) -How to make sure that your book is biblically based and not just personal opinion -How to write your rough draft in two weeks (2 keys to use when you get started) -The 4 Keys To Successfully Launching Your Faith Based book -How to book Author Appearances within 3 weeks of your launch - how Aaron got on Christian TV, iHeartRadio, etc…and how you can too ...and so much more! This is a can't miss episode, especially if you're writing a faith-based book. P.S. Ready to take the next step with your book or book idea? Book a call with Aaron to create a plan and see how we might be able to help: self-publishingschool.com/AaronWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/27/202239 minutes, 12 seconds
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SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle

Writing a book is a huge part of your legacy, especially if you're writing a book to your kids or grandkids with the lessons you've learned. Today I'm joined by Josiah Fogle, author of "David's Mighty Men" to talk about how to write a Children's Book to your kids or grandkids...and why every parent should. We also talk about: -The hardest part of the book writing journey (and how to overcome it) -How Josiah published 3 books in less than 6 months & how to write a quality children’s book faster -How to find a great illustrator and when to hire one -The most important thing when it comes to marketing your Children’s Book -The biggest lessons Josiah has learned from talking with 1,000’s of aspiring authors (and how these lessons can help with your book) Don't miss this episode! P.S. Thinking about taking the next step with your book? Book a call with Josiah to create a plan and see how we can help: self-publishingschool.com/JosiahWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/20/202238 minutes, 15 seconds
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SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore

Today I'm joined by Susie Moore, author of Let It Be Easy. Her interview on Episode 82 is still one of my all time favorites and one of the most actionable interviews I've done...so I decided to bring her back. On this interview, we talk about: -The Top 5 Ways Susie Sold Copies of Her Newest Book -How To Do An Instagram Live Tour To Sell More Books -How to come up with publicity ideas -Why your 3rd is often the book you really want to write We even went into a real life case study on how I can implement what she teaches with the team at Self Publishing School. It was unbelievably helpful. Don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/13/202241 minutes, 7 seconds
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SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley

Jordan Lee Dooley went from Etsy Store owner to Instagram Influencer to Speaker, Podcaster and the Bestselling Author of the book "Own Your Everyday". She's crazy inspiring and is on a mission to help women prioritize their health and well-being as they build their dreams. In this interview, we talk about: -Why Jordan’s Instagram grew so quickly (and how this applies to selling more books) -What’s working right now on Instagram (the difference between reach vs growth) -How to create a carousel that gets shared -“Sticky Note Wall” – what it is and how you can use it to sell things -Using micro influencers campaigns to sell books -What Jordan is doing differently to launch her next book (behind the scenes) This was such an inspiring interview! If you're an aspiring female author you definitely don't want to miss this.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/6/202234 minutes, 8 seconds
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SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)

Today I'm joined by Mike Acker. He's the author of Speak With No Fear and a Self Publishing School alumni. In this interview, we talk about: -How Mike got 700+ reviews on his book -The 3 keys to a great book that sells well long term -The call that changed everything for Mike and his business -The big shift that was sparked at Author Advantage Live -How Mike shed the golden handcuffs and quit his high paying job to go all in on his business -Why Mike joined SPS and the thing he did to help publish his book in 90 days -How to sell more copies of your audiobook (and how to get an audiobook copy of Published. for free) Mike is so inspiring! Don't miss this interview. P.S. Thinking about publishing a book? Book a call with the SPS team to get our help like Mike did: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/30/202239 minutes, 23 seconds
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SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin

Today's interview is a fun one with the ever so talented Gretchen Rubin! Gretchen is the author of The Four Tendencies, The Happiness Project, many other books, and the host of the Happier podcast. In this interview, we talk about: -How Gretchen broke out of writing stigma to write the books she wanted to write (and finally saw herself as an author) -How reading fiction helps her write better nonfiction books -A sneak peak at her new book. How she's structuring it and how she approaches book structure -The “no note card left behind” problem and how to avoid it as an author -Why she wrote 3 novels and scrapped them -Why you should create a quiz with your book to help sell more books ...and sooo much more! Gretchen is a wealth of knowledge and a blast to talk with. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/23/202237 minutes, 18 seconds
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SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne

Today I'm joined by SPS alumni and author of "The Investors Guide To Growing Wealth In Self Storage", AJ Osborne. In this interview we talk about: -Using a book to bring in outside real estate investors -Why you should teach all of your best content in the book -How my real estate investing business tripled using the book (from 1M square feet to 3M square feet in 3 years) -Why you should niche down to sell more copies of your book -Why he joined Self Publishing School to help with his book and the most helpful part of the process ...and so much more! If you're in real estate, don't miss this episode. You should also check out the episode with Hayden Crabtree of Skip The Flip. P.S. Thinking about publishing a book? Book a call with the SPS team to get our help like AJ did: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/16/202235 minutes, 49 seconds
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SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards

Today I'm joined by Rachel Richards, author of Money Honey and Passive Income, Aggressive Retirement. In this interview we talk about: -How she wrote & published her first book by reading "Published." (and why she recommends it to every aspiring author) -How she's making $4,000 - $10,000/month in passive income from royalties on her book -How to stand out in a crowded book market -Why you don’t need a big platform to successfully launch a book -How Rachel accidentally built a launch team using social media -Using 1-1 outreach and texting to sell books and generate reviews -How Rachel accidentally went viral on TikTok (and how to sell books using TikTok) This was a value packed & actionable episode. Don't miss it! P.S. Download the audiobook of Chandler's brand new book "Published." (the book that helped Rachael with her books) here: publishedbook.com/audibleWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/9/202241 minutes, 9 seconds
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SPS Is Taking on Author-ity Figures: Who They Are & Exciting Announcement!

3/4/20225 minutes, 21 seconds
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SPS 146: Stop Asking Questions. Book Writing For Podcasters with Andrew Warner

Stop Asking Questions. That's what today's guest Andrew Warner says. And not just with the title of his new book. Andrew is the founder of Mixergy, one of the most successful start up podcasts of all time. It was an honor to get to interview him this time. On the interview we talk about: -Why he finally decided to write a book sharing his personal experience -Should you give out books everywhere you go? We discuss. -Using interviews to write a great book -Do podcast interviews work to sell books? (what actually worked for him) -Holloway - what is this new platform and should you use it to sell more books? -Why he hired and fired a ghostwriter ...and a whole lot more. This was a fun interview! Listen today and let me know what you think with in the reviews.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/2/202237 minutes, 18 seconds
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SPS 145: What I’ve Learned Talking To 4,657+ Aspiring Authors with Matt Emmorey (Becoming an Author-ity Figure)

Today's guest has talked with 4,657+ aspiring authors on their journey to writing a book. He's often the first person people openly talk about their book with. Matt Emmorey is the host of the Authority Figures podcast, a resource specialist at Self Publishing School, and the author of the book "Where The Rubber Meets The Road". On this interview we talk about: -How to reclaim past stories and negative experiences by writing a book -How to find the right blend between memoir and self help with your book -What I’ve learned from 30,000 calls to aspiring authors (and how it'll help with YOUR book) -The #1 challenge most aspiring authors face (and how to overcome it) We also talk about his recently launched Authority Figures Podcast. Check out this episode and subscribe to the Authority Figures Podcast to get a free copy of Chandler's new book "Published.". P.S. Book a call with Matt to talk about your book and how we can help: self-publishingschool.com/authorityfiguresWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/23/202235 minutes, 1 second
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SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald

Today I'm joined by Morgan Gist MacDonald...Self Publishing School student and author of "Start Writing Your Book TODAY". In this interview we talk about: -Why she joined Self Publishing School to grow my business and learn the self publishing process even though she’d already written books before -How she sold the first copies of her book with no platform or audience -A quarterly relaunch - what is it and why you should do it with your book -How to get discovered as a first time author and build your readership -How to get more reviews for your book (1 tip from page 157 in Chandler’s new book “Published.”) This was a fun one! Morgan is amazing. Don't miss this episode. :) Want to join SPS like Morgan did and have us help with your book? Book a call with the team here: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/16/202233 minutes, 12 seconds
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SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader)

Today I'm joined by Ryan Hawk, author of the book "Welcome To Management" and the host of the wildly popular podcast "The Learning Leader Show". In this interview we talk about: -How Ryan got the publishing deal for his first book -The mistake he made building an email list (and what you should do instead) -The top 3 things he did to sell the most copies of his first book -How to get more reviews for your book -Behind the scenes of the launch of his next book "The Pursuit of Excellence" If you're a podcaster or speaker, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/9/202234 minutes, 51 seconds
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SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier

Ever thought about doing a TEDx talk as an author? For me, it was one of the most rewarding speaking gigs I've ever done and one of the most fun things I've done as an author. Today I'm joined by Corey Poirier to talk about how YOU can get booked for a TEDx talk. In this interview, we talk about: -One smart way to figure out who’s organizing the TEDx event -How to come up with your talk topic and title -Behind the scenes of the TEDx process - and what organizers are looking for -How to use your book to get the attention of organizers -The 1 question that trips up a lot of people in the application process -Why a TEDx talk will be the lowest paying AND highest profit speaking gig you'll ever do This was seriously a masterclass in how to book a TEDx talk. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/2/202240 minutes, 4 seconds
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SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs

Today I'm joined by one of the most interesting guests I've ever had on the show; AJ Jacobs. We talk about: -The craziest marketing ideas you've ever heard -How he's created a genre and how he writes experiential books -How to land publicity and even a TED talk (the way he does this will shock you) -Why you should come up with the hook and outline BEFORE you write (and how he does it) -How he overcame his allergic reaction to marketing ...and so much more! This was an interesting one. AJ writes some of the most creative books and takes on crazy projects as a "human gunea pig". Don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/26/202242 minutes, 7 seconds
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SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo

Today's interview is with a guest I've waiting to get on the show for years!! I'm joined by Marie Forleo, author of "Everything Is Figureoutable" to go behind the scenes on her book launch and the launch of her new program. We also talk about: -How Marie tested out her book idea with Oprah (and decided what to write) -"Chocolate covered broccoli" and one small tweak you should make to your book topic and title -Marie's schedule for writing a book while running a wildly successful business -The 3 things that sold the most copies -Why I changed the cover of the book when releasing the paperback version ...and so much more! We also talk about her new Time Genius program and how you can use the principles in this program to write your book.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/19/202242 minutes, 28 seconds
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SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset)

Today I'm joined by Johnny Wimbrey, author of "From The HOOD To Doing Good" and "Building A Millionaire Mindset". We talk about: -How to overcome adversity & imposter syndrome to write your book -What is the Millionaire Mindset - and how you can use it to be more successful as an author -Why I chose self publishing for my first few books, and why I’m traditionally publishing my most recent book I hope you enjoy this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/12/202228 minutes, 28 seconds
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SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker

This interview is a masterclass in how to sell Children's Books! Today I'm joined by Dr. Thomishia Booker, author of Brown Boy Joy and other books that have been featured on Netflix, Essence, and other major media publications. In this interview we talk about: -Why every parent should write a children’s book -How to write a book to your kids (and to you as a child) -Why Thomishia self published her children’s book (and why she’s glad she did) -How I launched my book with no launch plan (and what I’ve learned since then) -The 3 marketing strategies that have sold the most books -How she landed the Netlix feature -The advice from Thomishia's husband that changed the way she approached book marketing And so much more! This is one of the best episodes we've ever had on marketing a children's book successfully. Don't miss it! If you want our help at Self Publishing School with your Children's book, book a call here: self-publishingschool.com/childrenWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/29/202141 minutes, 23 seconds
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SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book

I'm back with one more solo episode to talk about lessons learned from re-launching my book "Published. The Proven Path From Blank Page To 10,000 Copies Sold". In this episode I share: -stats on the launch and whether or not I hit my goals -what moved books and what didn't? -the biggest wins and things that didn't work so well -my plan for selling books over the next year Check out the episode and let me know what your top takeaways! Grab a copy of the audiobook here: publishedbook.com/audible Leave a review on the book here: publishedbook.com/reviewWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/27/202129 minutes, 10 seconds
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SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt

Yesterday I launched my newest book: Published. The Proven Path From Blank Page To 10,000 Copies Sold. I'm back with another solo episode this week to talk about: -The 'behind the scenes' of how I'm launching this book -Where you should start when planning your book launch -The MVP Launch vs. Traditional Launch - what are they? which one am I doing? and which one should you choose? -How I'm using 'The Launch Triangle' to launch the book -Why you shouldn't do a Lamborghini Launch (and what to do instead) ...and a lot more. :) I hope you enjoy this episode and a behind-the-scenes look at the launch. Grab a copy of the book this week and be entered to win a trip to Bolt Farm Treehouse Chatanooga: publishedbook.com/giveaway
12/16/202125 minutes, 49 seconds
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SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt

Today I'm doing the first ever solo podcast episode to teach the behind the scenes of writing and preparing to relaunch my book: "Published. The Proven Path From Blank Page To 10,000 Copies Sold". In today's episode, I talk about: -Why I decided to relaunch the book (and why you should relaunch your book...no matter how successful your launch was) -The 10 lessons I learned about writing and relaunching a book (5 writing lessons, and 5 launch lessons) -A behind the scenes sneak peak of brand new frameworks from the book ...and a lot more! Don't miss this solo episode! P.S. Enter to win a MacBook Air AND get a free copy of the book here: publishedbook.com/giveaway
12/10/202125 minutes, 18 seconds
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SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer

Today I'm joined by Lianne Saffer, author of the book "Please Don't Send Me Flowers" and a Self Publishing School alumni. We talk about: -Why she decided to write a memoir instead of a self help book (and how you can discern between the two) -The toughest part of writing a memoir -How to navigate tough conversations with people you write about in your memoir (and how to decide whether or not to include people’s names in the book) -How to find themes in your memoir to make it more marketable -Why you shouldn’t read memoirs before writing yours If you're thinking about writing a memoir, don't miss this episode!! P.S. If you're interested in working with SPS (like Lianne did) with your book, book a call with the team to chat about how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/1/202139 minutes, 54 seconds
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SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)

From NFL Standout, to Screenplay writer, and now bestselling author...today's guest Bo Eason is an inspiring example of what it looks like to reinvent yourself and achieve excellence in multiple fields. In this interview we talk about: -How he writes his books & screenplays while running 10 miles (and how you can write while running) -What he learned from one of the greatest screenplay writers of all time -How writing plays and screenplays helped me write a better book -What to do if you don't like marketing your work This was a fun one! If you've ever dreamed of writing plays or screenplays, or even getting your book turned into a movie...don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/24/202142 minutes, 51 seconds
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SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)

Curious how to turn your blog into a book? Today I'm joined by Matt Kepnes (aka. Nomadic Matt) to talk about: -the difference between blog writing and book writing -How he learned traditional publishers don't market your book -How he hit the New York Times bestseller list with the relaunch of a book ...and a whole lot more! If you're a blogger or you're interested in travel, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/17/202134 minutes, 18 seconds
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SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz

How do you market your book in a way that's authentic to YOU? And that's different? Today I bring Mike Michalowicz back on the podast to talk about exactly that, and: -Why you should avoid best practices with your book marketing -The difference between the medium and the method -The Invisible Email, The Butt Cheek Book Trailer, and how he sold 11,000 copies of his new book in the first 2 weeks -The DAD framework: 3 elements to stand out with your marketing -Why I’m writing a Children’s Book (and why it’s massive business opportunity for you) This was another incredible interview with Mike. If you're looking for different ways to market your book...or you're thinking about turning your nonfiction book into a children's book...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/10/202138 minutes, 51 seconds
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SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker

Today I'm joined by the creator of the Product Launch Formula and online product launch expert, Jeff Walker. We talk about how he relaunched his book "Launch" and also break down: -Why he decided to relaunch the book -Why he switched publishers as part of his relaunch (and how this led to him losing all of his reviews) -The writing process he followed to write the Updated & Expanded version of his book -How the relaunch was different from the original launch -Why he's following the 1 year launch with his book...and why he recorded the audiobook himself this time around -and so much more! If you're thinking about relaunching your book...or you're looking to learn how to use the Product Launch Formula to launch your book, you don't want to miss this episode!!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/3/202138 minutes, 26 seconds
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SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier

 Today I'm joined by Michael Bungay Stanier...the author of one of my favorite leadership books of all time: "The Coaching Habit"  This was a crazy good interview! We talked about: -Why he self published The Coaching Habit after being turned down by the publisher he worked with to sell 100,000 copies of his first book -The 4 reasons his book has sold well -Why you should commit to the "1 year launch" -How he's sold 1M+ copies of his book and brought in over $10M from the book -Amazon A+ ... what is it and how he's using it to make his book page pop  ...and sooo much more. Michael is one of the most successful self published authors ever and the author of one of my favorite books. This was a crazy good interview. Don't miss it!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/27/202142 minutes, 28 seconds
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SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison

This was a mind bending episode with Anthony Morrison. Before you skip past and say "I'll never do an infomercial, so I'll skip this episode", give it a lesson. Anthony breaks down how to run a successful infomercial...but also talks about tips that will help you to better sell your book, including: -how to use story and emotion when selling everything -why you should talk to one person -How QVC laughed him off the phone (and what he did next) -How he filmed his first infomercial with Marc Victor Hansen on a low budget in Mississippi -the secret to running profitable ads on TV If you're thinking about running an infomercial, TV ad, or even a webinar for your book, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/20/202139 minutes, 45 seconds
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SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.  Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing. A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born. She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book. Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again. Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties.  Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book.  Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author. If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can truly make an informed decision!   Show Notes [00:41] Welcome back to the show New York Times Best-Selling author Ruth Soukup. [03:24] What’s the difference between traditional and self publishing?  [04:27] If you want to do traditional publishing, you have to have an existing platform. [07:41] During the process of trying to propose her book to a publisher, her blog exploded and she wrote a new book and self published it. [09:59] Traditional publishing is a much longer process than self publishing. [10:56] What was the most difficult part of the traditional publishing route?  [13:23] The experience has gotten worse and worse with each new book. [16:26] Were her self pubWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/13/202152 minutes, 41 seconds
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SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy

Today, I'm joined by Elaine Ursy, a self-published author of two books, a coach at SPS school, and has completed hundreds of coaching calls with students. Since she is well-known in her peer group for having the ability to explain concepts to others that are hard to understand, she thought turning her adult non-fiction book into a children's book would be her next step in publishing. "I remember being five and people telling me that I'm going to do big things one day." Her intuition told her that she would do bigger than life projects, but she wasn't sure where her journey would take her in life. "When I got the opportunity to work for Self-Publishing School, it was an obvious choice." Her first book, Don't Be Weird, was a book based on Gospel teachings. She decided to write a children's version as she saw a need in the market for another way for children to learn God's teachings besides large, expensive courses. "I'm Not Weird was born in about 15 minutes." With her first draft in hand, she was excited to move forward in her publishing process. Elaine's biggest takeaways from her creating her children's book are the differences in the editing process from adult to children's books, types of books, binding and printing, and how fulfillment is different on Amazon for children's books. Listen in to find out how she assigned every page a job in her book, how she chose the age range to write her book for, and the most challenging phase of writing her children's book.   Show Notes [01:43] Why Elaine decided to write her first book. [03:02] How she made the transition from adult non-fiction to children’s book. [04:12] The process of writing her first children’s book. [06:35] The differences in both of her processes of book writing.  [09:50] Hardest part of the children’s book process for Elaine. [12:39] How she decided what age range to write for and who she received her best feedback from during the editing process. [15:35] The advice she gives clients she coaches on publishing children’s books. [19:15] Fufillment choices and how KDP is the best for easy fulfillment. [22:00] How she found the novelty press she used to print her children’s book and her tips on finding an illustrator. [29:02] What Elaine decided to do to market her book and how she chose her niche market. [32:47] Tips on choosing keywords and categories to sell your book. [35:19] What you should prepare for before you jump on your first coaching call with a book coach.   Links and Resources Visit Self Publishing School Online SPS Free Training Course How to Write a Children’s Book Online Course Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/6/202142 minutes, 28 seconds
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SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd

How do you write a book where people actually implement what they learn? ...a book that's fun and engaging to read? ...and that leads into launching / selling your online course? Today I'm joined by Marisa Murgatroyd to answer those questions and a whole lot more. We talk about: -"The Experience Method": what is it and how you can use it to get better results with your book and online course -why you should use motivational structure instead of chronological structure with your book -the 4 levels of learning & engagement -how to turn your book into an online course -how to launch your online course and get your first 5-10 sales If you've ever thought about launching an online course, don't miss this interview! P.S. sign up for Marisa's "Profitable Product Idea Challenge" here: liveyourmessage.com/chandlerWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/29/202133 minutes, 28 seconds
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SPS 124: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance

Is it possible to earn a full time income from your fiction writing? What do you do if your fiction book isn't selling? Should you turn your fiction book into a series? Ramy Vance answers all of these questions and more on this week's episode. He also talks about: -How to find your "Tier 1's" to sell more books (and write a better book) -What are "genre expectations" and why are they important -"Read Through Rate", and why it's the most important thing if you want to make a living writing fiction ...and sooo much more. Don't miss this episode! If you'd like to join our Fundamentals of Fiction or Full Time Fiction program, book a call with the team to talk about your book: self-publishingschool.com/fulltimeWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/22/202158 minutes, 13 seconds
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SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays)

Today is a big one! I'm joined by the legendary Steven Pressfield. If you haven't heard of him, you're probably living under a rock. He wrote one of the best books I've ever read on the creative process called "The War of Art". On this interview, we talk about: -What I learned from being a copywriter at an ad agency - and how it helped me write better books -Should you write fiction or nonfiction first? -What I learned from being a screenplay writer and how it made me a better fiction writer -What is “resistance” and how you can fight through it to write your book -The common resistance points of writing a book (and any project) -Should you write a novel or a screenplay first (and how to get your book turned into a movie) -How I stay motivated to keep going in my 70's Steven is such a funny and engaging guy. You don't want to miss this interview! Check it out and let me know what you think.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/15/202145 minutes, 26 seconds
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SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson

What can you learn from Jeff Bezos about selling books and growing a company? Today I'm joined by Steve Anderson (author of The Bezos Letters - one of my favorite books of the last few years) to talk about how to write a great research based book. We also talk about: -Self help vs. biography; how do you decide the structure of the book? -How I fought against my Enneagram type 5 (the researcher) to write a great book without researching for 5 years -What are you allowed to say when writing about others & big companies? -Why podcasts have been one of the biggest sellers of books -Is a publicist worth the money? -What I learned from hiring a media coach - and how to pitch media -How to sell the foreign rights of your book This was an action packed interview! Check it out and let me know what you think.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/8/202144 minutes, 45 seconds
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SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book)

Ever thought about writing a book to grow your nonprofit? Or starting a nonprofit from your business? Or even donating some of your royalties to charity? If so, today's episode with Amy McLaren is just for you. In the interview, we talk about: -why I finally decided to write the book that helps people make an impact -How I launched the book in a way that maximized donations for the nonprofit -should all nonprofits write a book? Why? -how we're using the book to grow donations long-term -should you start a nonprofit arm with your business? (the difference between a foundation and a nonprofit) -the 3 things that actually sold copies during the launch ...and so much more! If you're looking to make a greater impact with a book, don't miss this inspiring episode with Amy McLaren!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/1/202142 minutes, 46 seconds
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SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)

What does it look like to play the long game with your book? Why should you market your book longer than you think? ...and why do most authors make this mistake? Today I'm joined by my friend Dorie Clark, author of the upcoming book "The Long Game". We talk about: -how she build her email list to 75,000+ subscribers in the last few years - and the one thing you can do to grow your email list -how she makes money as a full time author; the pie chart of her income -the 3 ways to become a recognized expert in your field -Why book tours don’t sell books (and what I’m doing instead) -how I'm running the launch team for my book ...and so much more! If you're a fan of Dorie's work, or you're looking to grow your email list, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/25/202145 minutes
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SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)

Should you create a book from your podcast topic? Today's guest did just that...Jeff Brown of the Read To Lead podcast (I've been on there a couple times) just launched a book by the same name. In this interview we talk about: -why he decided to write & publish a book after years of podcasting -tips for working with a co-author -how to write a book about a topic if you don't think you have enough content -How to get endorsements for your book - getting people to say yes, and how to use endorsements to sell more books -Advice for other podcasters thinking about writing a book ...and so much more! You don't want to miss this episode. :)Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/18/202144 minutes, 7 seconds
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SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield

Ever thought about launching an online course from your book? Or turning your book into an online course? Today I'm joined by Amy Porterfield to talk about how to do it! We also talk about: -should you write a book or create an online course first? -why she is finally writing a book -how to pre-launch your course before you create it -how to get your first sales of your course (the one mechanism that works) -what she learned working for Tony Robbins (and how it's changed the way she's structuring her book) ...and so much more! If you're thinking about creating an online course, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/11/202138 minutes, 30 seconds
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SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White

Can you really sell a book for $100 that isn't even on Amazon? Should you use a book to grow your online business? Today I'm joined by Garrett J White, creator of the Wake Up Warrior movement to talk about how he's done this...as well as: -Why he's published 6 books that he's not selling on Amazon -How he's sold 35,000 copies of his $100 book -How books have changed his life (and business) and how he went from reading 5 books his entire life to writing books and loving books -Why created a $500 box set of his books and sold 10,000+ copies -Why he's finally re-writing his books & publishing them on Amazon If you're thinking about using books to grow your online business, you don't want to miss this episode! Warning: explicit languageWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/4/202144 minutes, 9 seconds
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SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker

Ever wonder what the most successful books launches of all time have in common? Today's guest Daniel Decker has ran many of them...and he breaks it down in this interview, including: -how he build a book brand with Jon Gordon to 5M+ copies sold -how many copies it actually takes to hit the bestseller lists -why he always uses "launch teams" and how to set them up effectively -what success looks like in week 1 of your launch (and the 2-3 things that actually sell copies) -how to setup your book to sell well long term Buckle up. This was a fast paced interview where we covered a ton of ground. If you're launching (or relaunching) a book...you don't want to miss this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/28/202134 minutes, 27 seconds
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SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear

Today I'm joined by New York Times Bestselling Author James Clear, author of Atomic Habits. We talk about: -how he sold 4M+ copies of his book in less than 3 years!! -how you can use Atomic Habits to write a great book -how to grow your email list (exactly how he's grown to 1M+ subscribers) -why the sales potential for most books is decided BEFORE you write it -should you create a journal or planner alongside your book? And so much more. This was a CRAZY good interview. Don't miss it!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/21/202142 minutes, 20 seconds
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SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson

How do you write a book if you have ADHD? As someone with ADHD that's also a C level English student and college drop out...to say I've struggled with this would be an understatement! Today I'm joined by NYT bestselling author Chalene Johnson to talk about the things nobody is talking about, including: -why hiring a ghostwriter isn't the answer -how you can adapt your writing process with ADHD to get more writing done -the different types of ADHD...and why there's no "one size fits all" solution -the importance of exercise & diet to navigate ADHD and avoid brain fog -should you take adderall or other medication? (and why this is different depending on the person) If you have ADHD and you're thinking about (or working on) a book...don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/14/202139 minutes, 16 seconds
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SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice

Ever thought about hiring a ghostwriter to help write your book? I get asked this question all the time and I generally warn people against hiring a ghostwriter (unless they really know what they're doing)...but sometimes it makes sense. Today I'm joined by Carol Tice, an experienced ghostwriter to answer all of your questions about hiring a ghostwriter...including: -how to know if you should hire a ghostwriter -how much does a good ghostwriter cost? -how long does it take / what does the process look like working with a ghostwriter? -how do you find a writer that actually writes in your voice? -and sooo many other mistakes to avoid when it comes to hiring a ghostwriter If you're thinking about hiring a ghostwriter for your book, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/7/202140 minutes, 35 seconds
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SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper

Ever thought about turning your podcast into a book? Here's how... Today I'm joined by my friend Nick Loper...host of The Side Hustle Show and author of the The Side Hustle book. In this interview, we talk about: -why launching a book got him more traffic than rebuilding his website -how to turn your podcast into a book -why writing (and publishing) a book is one of the best things you can do as a podcaster -how he uses books to start and grow businesses -why he's giving his book away for free (and how it grows his email list, his podcast, and his business) -and sooo much more! If you're a podcaster (or someone who's thinking about starting a podcast), you don't want to miss this episode! P.S. want to work with SPS like Hayden did with his book? Book a call with the team and let's see how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/30/202134 minutes, 5 seconds
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SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree

Can writing a book grow your real estate business? Today I'm joined by Hayden Crabtree: SPS student, real estate investor, and author of "Skip The Flip". In this episode, we talk about: -how his book is helping him close deals and get funding -how he wrote the draft of his book in one weekend (as someone who never thought he'd write a book) -500+ reviews in less than a year?? How he did it -how his book has generated almost 7 figures in less than 18 months -and a whole lot more! If you're a real estate investor, or someone that wants to grow your business using a book...don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/25/202139 minutes, 4 seconds
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SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder

Have you thought about donating the proceeds from your book to a charity or cause? Or writing a book with this in mind? This is exactly what I did with my first book and we've had so many other authors in the SPS community do this as well; including today's guest Susie Harder. Susie wrote Children's Book "Where's My House" using SPS's Children's Book School to raise money for kids in California who lost their house during the wild fires. Today she joins to talk about: -should you donate the proceeds from your book? -how to unlock more doors, sell more books, get publicity, etc by having a cause behind your book -how having a purpose behind the project makes it more meaningful, gets you out of your comfort zone, and helps you actually get the book done -advice for others who work with kids thinking about writing a book (educators, parents, etc) Susie and this project is the definition of "Leveraged Impact"! So cool seeing how many people she's helping with this book. If you're thinking about writing for kids or donating to a cause with your book, don't miss this episode! P.S. want to work with SPS like Susie did with her book? Book a call with the team and let's see how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/16/202141 minutes, 51 seconds
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SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan

Is your book published but not selling as well as you'd like? Here's why... Today I'm joined by Scott Allan. He's an SPS student turned long time SPS coach and the author of multiple books that have sold over 200,000 copies! In this interview, Scott teaches: -why your book isn't selling...and what to do instead -how to know if you should relaunch your book -the top 3 things he's done to sell more books -why you should publish your book in all 3 formats -the fundamentals of a bestseller -lessons he's learned from coaching 700+ authors with over 5,000+ coaching calls -the commonalities of our most successful Sell More Books students -and soooo much more! If you're looking to sell more copies of your book, you don't want to miss this episode! P.S. Want to work with Scott and the SPS team as part of the Sell More Books program? Book a call today and let's see how we can help: self-publishingschool.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/9/202142 minutes, 35 seconds
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SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)

There's a HUGE opportunity that so many authors miss out on when it comes to selling more books & using their book to get referrals while building relationships. It's part mindset & part methodoligy. Today I'm joined by John Ruhlin (author of the book "Giftology") to talk about: -Why the first 50 copies of his book were $250, and how to stand out from the noise -What is the "giftology" method? And how can you use it to sell books, get referrals, and build relationships -Why you should schedule your launch party before starting your book -The 5 year launch plan - what is it and why it's helped him sell 100,000 copies of his book -How to raise your speaking fees using a book If you're a speaker, business owner, or someone looking to deepen relationships with your book...don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/2/202141 minutes, 22 seconds
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SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)

Today I'm joined by the author of one of my favorite books of all time...Dr. Henry Cloud, author of Boundaries (and a bunch of other books). We go DEEP on his writing process, and how to write a great book that sells well. We also talk about: -The 3 things you have to have to write a book about something -Why you shouldn't write "market driven" books; and what to do instead -His exact writing process - and how it's changed writing 40 books -How writing an updated & revised version or turning your book into a series is different (and his process for this) -How he's sold 20 million copies of his books (contrarian advice) -Why publishers don't sell books -And SO MUCH MORE! This conversation was mind blowing and so fun. If you're looking to go deep on the writing process from one of the most successful authors of all time, you don't want to miss this episode. Listen to it and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/26/202153 minutes, 6 seconds
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SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)

Hybrid Publishing...should you do it? Or is it a scam? And why are so many authors focusing on audiobook sales? What's Audible Originals? Today I'm joined by Phil M Jones, author of "Exactly What To Say". We talk about all of these things and also: -How he wrote his first book in 7 days, and how that turned into a book that sold 1M copies -Hybrid Publishing: how you can use it to get into book stores and how to decide which one to go with -The only thing that actually sells books -Why (and how) he prioritizes audibook sales & Audible Originals -How you can ethically game the Audible algorithm to get more downloads & listens -Why you should focus on readers instead of book buyers -How 1 star reviews help him sell more copies -Exactly What To Say when people ask “How can I support your book?” ...and so much more! If you're thinking about hybrid publishing or publishing an audiobook, DO NOT miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/19/202144 minutes, 59 seconds
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SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)

What's the fastest way to get your book (or business) in front of your target audience? Any guesses? Without a doubt, it's Partnership Marketing (aka. Affiliate Marketing / Business Development). Today I'm joined by Pedro Mattos...Head of Business Developement at Self Publishing School to talk about EXACTLY how we do this at SPS and how you can follow our process for your book. We also talk about: -how to figure out who to partner with -how to get your first win (partnership, affiliate, podcast interview, speaking gig, etc) -how Pedro got his book to go viral inside a group of 10k+ people -the unfair advantage immigrants have when writing / publishing a book -how we pivoted during COVID (and how it's changing what we do in a post-COVID world) Whether you're a seasoned pro at publicity / affiliate marketing...or you're thinking "I have no idea what you're talking about", don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/12/202140 minutes, 11 seconds
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SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib

The best marketer always wins. Like it or not, it's the truth. Today I'm joined by Allan Dib to talk about how to make marketing SIMPLE (for your book, your business, your product, etc). We also talk about: -how to create frameworks (& why they're important for a good book / business) -why marketing your book is a mindset, not an event -the 1 Page Marketing Plan - what is it? And how can you use it to market your book? -how writing a book (and marketing it well) makes the sales process easy -how to sell the foreign rights of your book -how to get your book as a textbook in colleges -and sooo much more If you hate marketing or you're looking for a way to make marketing your book simple and not pushy...you'll want to listen to this interview immediately. You can thank me later ;)Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/5/202144 minutes, 49 seconds
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SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer

How do you use affiliate marketing & partnerships to sell more books...WITHOUT being scammy? That's the topic of today's interview with Robert Glazer. We also talk about: -how he's used books to become a thought leader and grow his 200+ person marketing agency -what is affiliate marketing / partnership marketing? -why PR doesn't sell books (and what it does instead) -the one question you need to be asking when it comes to partnership marketing ...and so much more! Listen to the interview now and let me know what you think.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/28/202134 minutes, 56 seconds
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SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black

Writing a memoir? How do you sell copies if you're not famous? That's exactly what I talk about in this interview with Justin & Alexis Black. We also talk about: -how Justin & Alexis sold 5,200+ copies of their book in 5 months -how to work through trauma while writing a memoir -"The Police Report Method", and what you should do instead to tell a good story & make your book interesting -why some memoirs more closely resemble writing fiction -How they booked their first speaking gigs, raised their fee, and the "magic question" to ask to maximize your speaking fee -Why they printed 1,500 copies with a local printer, and how you can do this to make more money from your book -How growing up in the foster / adopt system helped them write & publish their book ...and SO MUCH more! If you're writing a memoir, or if you've had a tough upbringing and you're looking for inspiration, you don't want to miss this episode! Give it a lesson and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/21/202144 minutes, 41 seconds
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SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller

Today I'm joined by Dan Miller, author of 48 Days To The Work You Love. We talk about: -How he sold $2M worth of 3 Ring Binder books self published within 18 months -How he got the rights back from his publisher for his book (crazy story!) -Why he focuses on relationships, radio (and now podcasts) to sell more books and grow his business -The arrangment he made with Dave Ramsey to sell thousands of books -How to use books to grow your business and build a movement This was a mind blowing episode! Dan is such an amazing, genuine person. I hope you enjoy it and learn something new. :)Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/14/202135 minutes, 59 seconds
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SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)

Duct Tape Marketing? What is it? And how can it help you sell more books? Today I talk with John Jantsch about why you should be looking for marketing strategies...NOT tactics. We also talk about: -where you should start with the marketing strategy for your book -tips for picking a traditional publisher, how to negotiate your publishing contract, and why it often makes sense to self publish instead -his book The Referral Engine...and how to use a book to generate more referrals / grow your speaking -what he learned from doing 300 podcast interviews to promote his book John is a down to earth guy with great advice about the marketing fundamentals. If you're looking for down to earth marketing advice for your book...look no further! I hope you enjoy this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/7/202142 minutes, 1 second
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SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery

Ever thought about creating & selling a planner or journal? "No content" books are all the rage these days...but it takes skill to create something that people ACTUALLY use and continue purchasing. Today I'm talking with Cathryn Lavery, Creator of Best Self Co and the Best Self Journal / Planner, about: -how she's sold over 1 million journals / planners -the 3 keys to a product experience that wows your customer -how to get people to actually use your journal / planner so they get the benefits AND keep purchasing more -how to run a successful Kickstarter campaign & get Kickstarter to promote YOU -should you sell on your site? Or on Amazon? Or both? ...and so much more. Cathryn is an amazing person and entrepreneur. Don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/31/202142 minutes, 9 seconds
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SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff

How do you add humor to your book if you're not funny? What are the 3 keys to a bestselling book idea? How do you avoid the "kiss of death" for authors? And what's the key to a successful relationship with your publisher? Today I talk about all of these things with my friend Jon Acuff. We also talk about how he's published 6 New York Times Bestsellers...and what he's doing differently to launch his newest book. He's taking us behind the scenes for his writing process, his marketing process, and the launch of "Soundracks". Listen to this episode & let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/24/202142 minutes, 7 seconds
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SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao

What are challenges? And how are the most successful authors & entrepreneurs using them to sell more books & grow their business? Today I'm joined by Pedro Adao (aka "The Challenge Guy") to talk about: -What makes a good challenge? -How to use challenges to maximize your book launch and sell more books -how to craft the perfect challenge, get people to register, design content that helps people, etc -How to generate 6 figures from your challenge (and how we did it at SPS) If you're thinking about running a challenge as part of your book launch...don't miss this episode! Pedro puts on a masterclass. Join Pedro's Crush It With Challenge program here: https://self-publishingschool.com/challengeWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/17/202149 minutes, 25 seconds
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SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)

Joining me today is John Lee Dumas - the host of the Entrepreneurs On Fire podcast & author of "The Common Path To Uncommon Success". We cover so much ground in this interview, including: -how he got a $350,000 advance on his first traditionally published book -the process he used to get 800+ reviews on his first self published book -the keys to selling 100's of thousands of journals -how to sell bulk copies of your book (how he's sold 7,000+ copies this way before launch) -how to create a CRAZY bonus stack that sells more books If you're looking for advanced launch strategies, don't miss this episode! Grab a copy of JLD's book & claim your bonuses here: https://uncommonsuccessbook.com/Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/10/202142 minutes, 56 seconds
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SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman

Joining me today is Gary Chapman, author of The Five Love Languages - one of the most successful books of all time (over 15 millions copies sold) and one of my personal favorites. In this interview, we talk about how he came up with the 5 Love Languages framework, his first self publishing story (hilarious), tips for working with co-authors (his process), how to come up with great book titles, lessons learned from writing a memoir...and SO MUCH MORE! I've been dreaming about having Gary on the podcast for years now. So amazing to finally make it happen. I hope you enjoy the episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/3/202148 minutes, 5 seconds
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SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell

Thinking about using YouTube to sell more books? In today's interview with Sean Cannell (author of "YouTube Secrets"), we talk about: - 3 specific ways you can use YouTube to sell more books (and exactly how Sean does this) - how he's sold 65,000 copies of his book and 2,000 copies in a random month years after publishing - why you should publish an audiobook & a GENIUS way to maximize your audiobook earnings If you're a Youtuber or an author who wants to sell books using YouTube, listen to this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/24/202132 minutes, 41 seconds
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SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards

Today I'm joined by Ray Edwards (author of "How To Write Copy That Sells" and "Permission To Prosper") to talk about: -how to setup a Free + Shipping Funnel that sells books & grows your business -how to use copywriting to sell more books -the 3 things he does to sell books over the LONG TERM...not just during launch week -his faith-based approach to money, business, and selling more books If you're a faith-based author or entrepreneur, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/17/202141 minutes, 35 seconds
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SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

Today I talk with Mike Michalowicz (author of Profit First and many other books) about how he's started multiple 7 figure businesses on the back-end of books he's written. We also talk about: - how he sold 700k copies of his book, negotiated double the advance, and why he decided to fire his agent and do it himself - why audiobooks are where all the money is in book publishing - the 2 types of people that will help you sell more books and grow your business - A "backlist"; what is it and why is it important for long-term book sales - Why you should self publish if you want to make money from the book ...and a lot more! This interview is a blueprint for building a business using books. If you want to grow your business using a book...don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/10/202146 minutes, 12 seconds
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SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka

Nathan Latka was the most polarizing speaker at Author Advantage Live. A lot of the audience loved him. The rest of the audience hated him. Hate him or love him, you can argue with the results he's gotten with his book. In this interview we talk about how he got publishers into a bidding war for his book as a first time author, how to get a big advance, and the exact marketing plan he used to hit #3 on the Wall Street Journal list. Exact emails he sent to publishers, how he consistently gets on FOX & CNN, why he spoke his book instead of writing it...you name it! Nathan shares it all in this interview. If you're looking for specific tips to sell more books, don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/3/202139 minutes, 23 seconds
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SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler

How do you sell 25,000 copies of a book that isn't even on Amazon? ...and charge $37+ for it??!! Sean Vosler shares how he's done it on this episode. He also teaches the fundamentals of copywriting that you can use to sell more books and how he sells books using Facebook ads. I had a blast on this one! Sean is a smart marketer and someone to learn from if you want to sell more books.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/27/202139 minutes, 42 seconds
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SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance

Is it possible to earn a full time income from your fiction writing? What do you do if your fiction book isn't selling? Should you turn your fiction book into a series? Ramy Vance answers all of these questions and more on this week's episode. He also talks about: -How to find your "Tier 1's" to sell more books (and write a better book) -What are "genre expectations" and why are they important -"Read Through Rate", and why it's the most important thing if you want to make a living writing fiction ...and sooo much more. Don't miss this episode! If you'd like to join our Fundamentals of Fiction or Full Time Fiction program, book a call with the team to talk about your book: self-publishingschool.com/fulltimeWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/20/202144 minutes, 12 seconds
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SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick

Brad Lomenick is the former president of one of the largest leadership conferences of all time, Catalyst. In this episode, we talk about how to sell books WITHOUT a big platform...and how marketing a book is actually more successful if you personalize things instead of using "Broad Marketing". We also talked about: - selling more books using podcast interviews & speaking gigs - what he learned about books from John Maxwell & Andy Stanley at Catalyst - The difference between a "Brand Book" And A "Life Story" book (and which book to write first) ...and so much more. Listen to this episode and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/13/202139 minutes, 25 seconds
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SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran

In this episode, Ryan Moran talks about why focusing all of your efforts on week 1 is the wrong approach...and why he's making a 3 year commitment to promoting his book (and why you should too). We also talk about: - How to get 100's of reviews on your book within months of your launch (practical steps anyone can take) - How to sell more audiobooks (and how Amazon promoting his book led him to #9 on all of Amazon) - The playbook to selling anything on Amazon (physical products or books) ...and so much more. Don't miss this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/6/202138 minutes, 40 seconds
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SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden

In this episode with Rory Vaden we talk about how to build a personal brand and why it's important if you want to sell more books and grow your business. Hope you enjoy the episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/31/202031 minutes, 55 seconds
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SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker

If you're a speaker or aspiring speaker wanting to learn how to sell more books from your talks...don't miss this episode! Today I talk with my new friend Carlos Whittaker about: how to write a book that will actually sell, how he gets 25% of audience attendees to purchase his book, and how to improve your speaking to be more impactful while also selling more books. This is a masterclass on selling books through speaking. Hope you enjoy this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/24/202043 minutes, 38 seconds
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SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner

8 year old Emma Sumner sparked a kids book revolution when she wrote & published her book years ago. As one of Self Publishing School's youngest students...she's went on to inspire so many kids (and adults) to write and publish a book. In this interview we talk about how she did, how other kids can do it, and how parents can work with their kids to write a book. We also talk about she sold thousands of copies of her book during launch, how she lined up book signings and TV appearances, and booked her first speaking gigs. If you're a parent thinking about writing a book with your kids...or a kid thinking about writing a book, you DO NOT want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/16/202041 minutes, 24 seconds
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SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy

Ever thought about turning your book into a Children's Book? That's exactly what I talk about with today's guest! Ellaine is one of our uber talented coaches at SPS. In the interview we talk about: -why turn your nonfiction book into a children's book -what are the biggest differences in the process? -why your book should be 32 pages (and how to shortcut this process) -how to create a QUALITY bok -advanced fulfillment & printing options If you're thinking about writing a children's book, this is a must see episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/9/202042 minutes, 28 seconds
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SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore

Guest posting is one of the most powerful (but underutilized) ways to sell more books. Today I'm joined by Susie Moore to talk about how she used guest posting to sell thousands of copies of her self published book and to get a traditional publishing deal...and how you can too. When most people think of publicity, they don't think guest posting. In this episode, we talk about how to find the RIGHT guest posting opportunities, why it's one of the highest leverage media opportunties that exists, and how to make sure your guest posts turn into book sales. We also talk about her guest post writing template that you can use to write your book description, your introduction, your back cover description, etc. Hope you enjoy this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/2/202041 minutes, 6 seconds
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SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)

Ever thought about turning your book into a movie? Today I'm joined by SPS fan favorite, Hal Elrod (author of The Miracle Morning) to talk about how he turned his book into The Miracle Morning Movie. We talk about how to turn your book into a movie / documentary: how to structure it, how he got Robert Kiyosaki and other names (me ;) to commit to being in the film, and why he believes in self distribution instead of using film distributors. We also talk about how he got cancer in the middle of the movie...how he battled through it, and why it was one of the best things that happened to the movie. Hal is a good friend and a big supporter of SPS. Don't miss this episode. Grab your ticket for The Miracle Morning Movie premier here: MiracleMorningMovie.com Let me know if you see me in the movie. :)Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/25/202048 minutes, 48 seconds
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SPS 080: CASE STUDY: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright

In this case study episode, I talk with Dr. Sonia Wright about how she used publicity & speaking to launch her online business. We talk about why she put her book on hold to focus on growing her business FIRST, how she got her first 10 clients in 2.5 weeks, and how to promote something in a taboo industry (ie. sex coaching). Dr Sonia's story is SO INSPIRING. If you're thinking about getting publicity to sell more books or grow your business, you'll want to hear her story. Don't miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/18/202044 minutes, 14 seconds
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SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous

Learn how to write a children's book from someone who just went through the process! Mistakes to avoid, lessons learned, and how to market your children's book...we cover it all! In this episode I talk with Children's Book School student Merideth Tullous. She shares her experience writing & publishing "A Gift To Remember" and how she became an award winning children's book author within 3 months of launching. Crazy! Don't miss this episode. Soooo many actionable takeaways. Register for our BRAND NEW (and free) Children's Book training HERE: self-publishingschool.com/kids Sign up for the new & improved Children's Book School (and help us build a library) HERE: self-publishingschool.com/childrenWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/11/202051 minutes, 16 seconds
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SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)

Today, I'm joined by Chad Allen, creator of Book Proposal Academy. He is a full-time writer, editor, speaker, and writing coach. Chad has been at the receiving end of book proposals and has created proposals for his own books. We dive into a good book proposal's elements and why Chad is passionate about the Book Proposal Academy. "A book proposal is simply a document that authors prepare to pitch their book to agents and publishers." Chad says you can think about a book as a "micro-business" and to look at your book proposal as a "business plan for your book." Your proposal's job is to show that your book is a safe bet to publish for-profit and a good ROI for the publishing company. You can create a book proposal even if you are intending to self-publish. "A book proposal, even when self-publishing, is a great way to get your hands around your project." Make sure to have the "three C's of publishing success" when writing your book proposal. Chad talks about the three phases to launch your book on your platform: the pre-launch, the launch, and the post-launch. "What are you going to do at each of these phases to promote your book?" You can also add a competitive analysis of your book in your proposal and a section for possible future books if they match your current book's genre. Find out tips from Chad on how to solve the problem of starting off without a platform, why you want to build an email list, how to grow your audience. Between writing your book and your pre-launch, figure out how you are going to grow your platform. Think of the different strategies you can use to build your audience and launch your book. Listen in to find out lessons Chad learned from working in the publishing industry, the three C's of publishing success, and the elements that create a good book proposal. Learn why your title and subtitle are significant in a book proposal and ideas on how to build your audience to sell your book. Show Notes [01:40] What is a book proposal? [03:25] Benefits of self-publishing from a traditional and self-publishing standpoint. [04:25] What you can learn from writing a book proposal. [06:22] When looking at a proposal, Chad first looked at buy-in. [09:13] Casting a vision for your book through your proposal. [13:00] How to include a section for possible future books in your proposal. [16:12] Create a detailed marketing plan to propose to the publisher. [22:39] How to hire a designer for your book proposal. [23:24] Common mistakes authors make in their book proposals. [25:23] Going from book proposal to book deal. [32:08] Give enough time to your book proposal process to give you the best chance of success. [34:15] What can happen in the book proposal process with publishers. [35:38] Look for your buy back discount from a publisher. [37:10] How many free books can you get from a publisher? Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/4/202047 minutes, 54 seconds
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SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)

Today, I’m joined by Wahida Clark, a New York Times Best Seller who has authored over a dozen books. She has created a successful fiction series and a raving fan base who read her books. While living in Georgia, Wahida worked for an advertising firm. She was sent to the federal prison in Kentucky. While there, she taught computer classes in the evening and worked at the library in the morning. She picked up a magazine one day that talked about an author who wrote a book in prison. “I started looking at all the books in the library, and I started visualizing my name on all the spines of the books.” That is when she decided to write a book. Wahida noticed a class on creative writing at the prison, and she decided to sign up. “We were in prison, so there were no computers. I had to hand-write my book on yellow legal paper. I had the inmates reading the chapters as I write them.” She sent out inquiry letters to publishers and agents, which ended up being rejected. One agent, however, reconnected with her when she was released from prison. She agreed to represent Wahida and is still her literary agent to this day. She asked prison workers to make copies, so she had a transcript to send to a publisher. They agreed, as long as she put them in the acknowledgment in her book. Wahita started publishing in prison and sold over a million books before she left prison. Listen in to find out how Wahita spread the word about her book throughout the prison system, sold books and became a popular author while in solitary confinement for writing a book, and how she inspired others in prison to become authors. Learn the two elements that keep her readers reading and engaged. Show Notes [01:52] Why Wahida decided to write her first book.  [05:47] The writing process in prison.  [07:55] Wahida reads books by Carl Weber. [09:06] Her first royalty check of $25,000 bounced. [10:09] The lieutenant's office at the prison wanted to know how she wrote a book. [12:30] She made flyers to send to other prisoners and her book started to take wing and fly. [14:04] Simon & Schuester signed Wahita after her release from prison.  [16:20] Why she sold so many books while in prison.  [17:59] Genres she considered when writing her book. [19:15] How she came to write a series of books.  [23:04] Keeping her readers engaged and leaving reviews. [26:32] Why Wahita is moving out of her genre. [30:23] Top takeaways from Self Publishing School. [32:05] Advice for authors to write their first book. [3:11] What she would have done differently with her book and her channel. Links and Resources Visit Self Publishing School Online Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/28/202038 minutes, 44 seconds
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SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins

Today, I’m joined by Gillian Perkins, an online market strategist for entrepreneurs and author of the book Sorted. Gillian is the CEO of four successful companies in four different verticals. Her YouTube channel, Gillian Perkins, has close to 500,000 subscribers and focuses on digital marketing. When forced to become a minimalist, Gillian says, “I created a life that I enjoyed living more and was less focused on managing stuff and more focused on enjoying the things that I had and enjoying the people in my life.” From her experience, she decided to write a book, which she completed in one month.  Reflecting on her book, Gillian looks back at the toughest part of the process. “One was losing momentum when I got towards the end of the book. But probably even tougher than that was the editing. I found it tough to find the right editor.” She recommends starting out growing your social media first, then writing your book. “If you can tie them together, you’re going to build more momentum.” Listen in to find out how Gillian was able to write her entire book in one month, how she wrote her book while being a mom, and how she built a following of over 400,000 YouTube subscribers in three years. Find out how she sold over 10,000 books, how Gillian gained traction early on, and how you can increase your YouTube SEO. Show Notes [02:30] Why Gillian decided to write her first book.  [05:27] Gillian meets Chandler at a business conference after writing her book. [06:22] How she was able to get her book done in one month. [08:15] Advice for moms trying to write their book. [10:36] The toughest part of the writing process. [13:39] Steps to her successful book marketing plan.  [16:26] Starting her YouTube channel from zero subscribers. [19:30] How she gained traction for her channel early on. [21:25] YouTube SEO that works and understands the YouTube algorithm. [25:39] Watch time versus watch duration for YouTube metrics. [27:00] Getting ideas for your YouTube video content. [29:38] Not all views are created equal. [35:23] How to monetize your YouTube channel. [40:44] Gillian’s critique of SPS channel.   [45:11] What she would have done differently with her book and her channel. Links and Resources Visit Self Publishing School Online SPS Free Training Course Gillian on YouTube Gillian Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/21/202049 minutes, 51 seconds
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SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt

Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television. The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.   Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts. Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.” Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company! Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company. Show Notes [04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship.  [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location. Links and Resources Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/14/20201 hour, 12 minutes, 58 seconds
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SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque

Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start. Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.” Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.” Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets. Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand. Show Notes [02:55] Why Ryan decided to write his book and how they work with his business model. [05:20] Which book marketing ideas worked out well for Ryan’s book. [07:45] Marketing differences in his second book.  [10:23] Which marketing factors outperform when offering a book with free shipping. [10:25] CPA - cost per acquisition and AOV - average order value.  [13:28] Attracting potential clients with a quiz funnel. [16:05] Using assessment and quizzes to buy your book or service. [19:26] Ryan’s publishing strategy with his trilogy. [20:52] Two main funnels that attract different types of buyers. [23:08] How you can use pixel segmentation in your book marketing. [30:25] Ryan’s new software company and how that fits into his brand. [33:12] Transferring your expertise into a piece of technology.  Links and Resources Visit Self Publishing School Online SPS Free Training Course Visit Ryan on the Web Choosequiz.com Ryan’s book ChooWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/7/202038 minutes, 48 seconds
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SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker

Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about using a book to build your personal brand and your business. “For me, I believe that a book is one of the easiest and most important expert positioning strategies for anyone who wants to build a business based around their experience and expertise should act on - plain and simple.” This is the first action item he works on with coaching clients is to create and publish a book. He knew that authoring his book would bring him more business. The trick was to put all the information he had in his mind into one definitive guide. Currently, his book has over 1000 five-star reviews on Amazon and continues to create monthly sales every quarter. “We don’t give Virtual Freedom away, but we do pitch it as a great starting point for anyone who wants to learn how to work with virtual staff, and to learn how to hire support and run their business with a virtual team.” Chris considers his book a “tripwire product” to get the easy, low-dollar item out of someone to get them warmed up to his business. “I totally agree with qualifying a prospective customer.” Chris recommends not to work on your weaknesses when building your personal brand, but to delegate them to others to get the job done. “Delegate your weakness and work with your strengths. Do the stuff that you’re good at but do it in a way that is uniquely your own path.” Completing this process with the right amount of transparency will build a community of people around you that will consume your content. Listen in to find out why Chris put his face on the cover of his second book, why he self-published his second book, and his mistakes when publishing his first book. Show Notes [02:03] Why Chris writes his books and how he intentionally fits them into his business ecosystem. [05:39] Chris’ experience with traditional publishing.  [07:27] Virtual Freedom launch party details. [08:27] How Chris strategically used his book in lead funnels and sales. [10:25] Using your book to prospect for future clients. [13:21] Why Chris’ book is the $20 business card for his company. [14:42] Why Rise of theYouPreneur is more of an aspirational book. [19:20] Should you put your face on the cover of your book? [23:48] Traditional versus self-publishing experience for Chris. [27:38] Chris wanted to be an example of how to self-publish your book to his students. [30:28] Have your foundations down before you build a personal brand. [34:40] Building a personal brand around you as a digital marketing strategy. [37:08] Advice for new authorWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/30/202041 minutes, 48 seconds
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SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci

Today, joining me is Jenna Moreci, who is known as a YouTube star with a subscriber base of over 200,000 watchers. She is the author of two books. Jenna has authored The Savior Series with Save Your Sister edition debuting in September. While she writes full-time, she is also a full-time caregiver. Jenna isn't able to fully devote her day to writing. If you are writing fiction, a good goal is to release one book per year. "For me, focusing on the quality of the story really matters. One way I make sure that quality is focused on is that I have a lot of people read the book before it's out. I have critique partners, which are solo writers, who critique everything from the story to the grammar. I have beta readers who like reading." She enlists 20 beta readers from very diverse sexual, ethnic, and demographic backgrounds. From this list of people, she collects market data, looks for trends within her betas, trends that they like and dislike. Jenna doesn't sit around and wait for her beta readers to finish. While busy critiquing her work, she is busy working on her author platform, looking for cover artists and editors. Her time efficiency doesn't elongate her publication date as these tasks are being done simultaneously with her beta testers. She gives advice on which type of criticism is constructive "If someone gives you feedback that doesn't stick right, sounds funny or doesn't make sense, you have to discern that this may not be the best feedback to listen to." In addition to her writing, Jenna also has a YouTube channel. "In terms of reserving the creative energy, for me, that's what I'm passionate about. That's me being myself. It's me expressing my personality." Jenna explains how she manages scriptwriting for her videos without intruding on her book writing time. Listen in to find out how Jenna uses the Rule of Three with her beta reading group, how she manages her beta reading group when someone reading her book is late, and why it's essential to write what you're passionate about. Show Notes [02:59] Quality and quantity balance of writing for a living. [04:27] How to focus on the quality of your book.  [05:25] Make sure to implement feedback given on your book. [06:27] Streamlining and discerning the beta reader feedback. [09:00] How Jenna uses the Rule of Three when writing a book. [11:38] Recruiting people to read your book grassroots style.  [12:20] Joining reading and writing groups are great places to find beta readers. [15:08] Creating videos for her YouTube channel and balancing writing.  [16:50] Differences in the creative process of videos and writing. [22:39] What you should do when you get a 1 star review. [24:18] Jenna gives tips on what works best when marketing your book. [26:50] Advertising dollars that work for your book. [30:33] How Jenna gets hundreds of reviews on her books with ARC readers. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/23/202057 minutes, 38 seconds
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SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin

Today, joining me is Leif Babin. Leif is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as President, COO, leadership instructor, speaker, and strategic advisor. In this episode, we will chat with Leif about how he launched one of the most successful books ever published. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy. During his last tour, Leif served as Operations Officer and Executive Officer, was again deployed to Iraq for a second time with Special Operations Task Force. He is the proud recipient of the Silver Star, two Bronze Stars, and a Purple Heart. Upon his active duty departure, Leif co-founded Echelon Front, a premier leadership consulting company that helps others build their own high-performance winning teams. Leif served with Jocko Williams, another author, in sustained combat regions as Navy SEALS. They talked and realized there was a real need for leadership training in companies. “Everything we learned in combat applied to any team in any organization and any situation.” As they started working with companies, many of their clients and followers were looking for a reference manual. “We wanted to get the message out about leadership from Navy SEALS that can humbly speak about this, reflect well on the SEAL teams, and pass these lessons onto others.” “We launched the Echelon company in 2012, and our book was published in 2015.” He had talked with people and found out he didn’t want to go with a ghostwriter because once they had given over their story, they completely lost control of the end product. Leif notes two examples of fallen servicemen who were written about as “bravados.” However, in reality, they were two humble men who gave their lives for our country. On writing their story, “We didn’t want to write a memoir, we wanted to write something that talked about leadership lessons learned and gave the application of those leadership lessons learned so that people could take and implement them in their professional and personal lives.” Listen in to find out how Leif and Jocko decided to tell their story when they co-authored their book, why you shouldn’t let your ego get in the way, and how Leif and Jocko marketed their book. Show Notes [03:38] How Leif decided to write his book and his process of creating Extreme Ownership. [07:34] His experience shopping for a literary agent and sending out their proposal. [10:30] Why Leif decided to write this book himself instead of hiring a ghostwriter. [13:51] The daunting process of pitching publishing houses. [18:33] Co-author process pros and cons for Jocko and Leif. [21:43] How the two authors were able to keep each other’s voice when editing the other’s manuscript. [23:25] Marketing their book and how many months before their sales started to climb. [27:01] When Leif decided to send an advanced copy of the manuscript to the press. [30:26] Publicity elementWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/16/202052 minutes, 47 seconds
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SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson

Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year. "What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book." Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem." BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book. "Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish. Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content. Show Notes [02:29] Why SEO is important when you want to sell more books.  [04:26] How Publisher Rocket sells more books.  [06:40] Validating your book idea before you start writing a book with Publisher Rocket. [08:02] Learn how to use BISAC code when marketing your book.  [09:48] Using Publisher Rocket to validate a book idea and set up for success. [13:16] Discovering kindle keywords to get your book found on Amazon.   [17:05] Questions to ask when researching keywords.  [18:06] Why it's important to make sure your keywords fit your book. [20:26] Two ways that categories help with your book.  [23:31] How to set up and run Amazon ads. [27:30] Biggest mistakes people make with Amazon ads. Links and Resources Visit Self Publishing School Online SPS Free Training Course CircWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/9/202036 minutes, 16 seconds
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SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders

Today, joining me is Qat Wanders, an author, editor, and speaker, and a successful self-publishing school student. She has published numerous books in both the fiction and non-fiction categories. We are going to dive into her story and how she used books to build her seven-figure business. She found the traditional publishing route very time-consuming and painful. Qat decided she wanted to move to self-publishing. Dealing with severe chronic pain and looking to work from home. “I was doing freelance writing and editing, then I stumbled across a webinar from Self-Publishing School and signed up for it immediately.” She signed up for SPS intending to get her first book self-published. “Days after I joined, my dad called me and told me he had three months to live.” Her dad’s dying wish was to hold her book in his hands, and he wanted to see her become a bestseller. She decided to switch from her memoir to writing a book about yoga. Qat had her book published in 29 days. Her book became a bestseller, and her dad held the book in his hands a week before he passed away. Qat’s daughter was eight when she came up with a fiction storyline, which she helped her daughter, Ora, turn into a published book. Her final book was a 400-page fantasy novel. However, the process was long; her daughter published, and her book became a big success at school, with her teachers and her social media following. Her advice to parents when helping your child write a book, “Be encouraging. There’s a fine line between encouraging and nagging.” “I’d say my writing has improved the more I learn. Because the more you edit, the more you learn.” She is very familiar with the genres of the books she has coming out, which gives her specific areas to focus on while editing. Listen in to find out how Qat set up her business after her book launch, why she moved from traditional publishing to a circus entertainer, and why you should stop double spacing in between your sentences. Show Notes [02:03] How Qat found Self-Publishing School and started her journey.  [04:04] Her process of self-publishing.  [07:14] The most challenging aspect of publishing her first book. [11:06] Her rewarding work helping her daughter to write and publish books. [15:16] Be encouraging and persistent with your encouragement when your child writes a book. [16:24] How she moved from launching a book to retaining clients. [18:05] Business details of Qat’s coaching program.  [23:57] Her advice on how to build a business quickly. [28:40] How she writes her books differently now that she has edited her own books. [30:45] What authors should look for in a good editor and what should they expect to pay? [34:08] How to find a good editor. [37:49] Her biggest takeaway from Author’s Advantage Live Links and Resources Visit Self PubliWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/2/202046 minutes, 56 seconds
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SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum

Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date. "PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit." "There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand: Getting clear on your hook Booking gigs Monetize You can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible.  Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following. Show Notes [02:38] Sloan’s first opportunity with SPS.  [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers.  [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books.  [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs. Links and Resources Visit Self Publishing School Online SPS Free Training CWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/26/202042 minutes, 20 seconds
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SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher

Joining me today James Altucher, author of Future Self, and host of the James Altucher Show podcast. A prolific and unique writer that blends analytical and creative talent into his book creation. A former hedge fund manager and computer science major, James has the ability to write humorous content with an analytical angle. He has published two-thirds of his books by self-publishing, with his first two or three books experiments in self-publishing. He currently has three or four books that he is considering publishing. “I always think of what I call ‘professional self-publishing,’ which is that I want to do the same things that Harper-Collins will do, except I’ll do it and with the idea that I’ll hire a professional.” He distinguishes this process against “casual self-publishing” when an author writes a book without a professional team and publishes on Amazon. “On one hand, a book is an event, and events affect every part of your life.” He has enjoyed writing since 1990 and published his first book in 2004. “I’ve enjoyed writing articles, but books are often a way to really take a consistent message and write it into a book.” He believes that you should ask yourself, “What do you love doing? What do you need to do? and how can you combine the two elements?” James says a key to this process is that your heart and your mind should be talking. “Success comes on the other side of all these people who tell you that you can’t do it.” His next book Skip the Line, is an extension of Choose Yourself. In all of his books, he is transparent and upfront with his feelings. “When you’re vulnerable, people do care about you because they can see that you’ve been through it also. Like when we fail, we’ve all failed at something, that is just real.” Listen in to find out how James decides whether to self-publish or traditionally publish his next book, why controlling the marketing is critical, and what sparked James's shift to move from financial to self-help books. Learn the top three aspects of book marketing James uses to sell his books! Show Notes [02:08] James talks about the roots of his analytical background.  [05:12] When you should publish, and when you shouldn’t publish. [07:27] How James publishes a large amount of books.  [14:05] Books and how they fit into James’ business goals.  [16:41] What sparked the shift on writing financial to self-help books. [20:14] James talks about developing his writing skill and how it became a format to write his stories. [23:05] Why Choose Yourself resonated with so many readers and is selling so well. [27:55] The process for enhancing your writing to the next level. [31:45] Better writing equates to better headlines. [34:15] Why vulnerability is very important. [36:25] James talks about how good writing comes from self-awareness. [39:29] Top book marketing practices. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/19/20201 hour, 3 minutes
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SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams

Joining me today is Gary Williams, the author of the book Choose Your Best Life, and is an outstanding coach at Self-Publishing School. Gary has enthusiastically assisted hundreds of students with over 4,000 hours in coaching calls to publish their book. Learn how the Myers-Briggs personality assessment can be used as a tool when you write your book and his process he has learned and refined for book writing, and how you can apply this methodology to change in your life. Myers-Briggs test gives you an understanding of the four different types of preferences for individuals with differing personalities display. This tool can be used to find a preference type. “The goal is to identify your natural preference and to be able to uncover that so we can identify our unique personality type.” You understand and receive information through sensing and intuition. “Those who prefer to use sense, prefer to use their concrete sensing to understand the world around them. Typically, this person prefers to receive information that is black and white, that’s concrete and very factual.” On the flip side is intuition, represented by the letter “N.” These personality types prefer theory and process information using their “sixth sense.” “There’s this concept underneath cognitive functions, and there’s this whole deeper layering looking at the process of your mind.” Different types of personalities will write and continue the process of writing differently. Those who prefer structure will move through the more structured kind of work well, while those who prefer using their intuition will welcome the open-ended creative processes. “It’s cool to see how these different preferences can play out and manifest themselves in a journey like writing a book or completing a new project.” Listen in to find out why you can be both a thinker and a feeler, why a sense of completion needs to happen before moving on, and why people who are “perceiver” will handle their completion goals differently. Show Notes [02:29] Gary explains the purpose and application of the Myers-Brigg test. [04:50] There are eight different letters that result in 16 different personality types. [05:23] Details about the four sets of pairs of the Myers-Brigg dichotomy. [07:46] Breaking down what it means to be extroverted and introverted. [11:46] The ladder of abstraction and how it applies to personality types. [13:03] Defining thinking and feeling at a conceptual level.  [15:55] The real meaning behind judging and perceiving. [22:50] Take the 16 Personalities Test linked below. [24:22] Why a personal coach gives you a more personal experience when you’re learning. [27:10] How personality preferences play out in the book writing process. [31:52] Set a concrete deadline for your book and have an accountability partner. [35:55] Gary gives tips on marketing your self-published book. [38:Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/12/202053 minutes, 23 seconds
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SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey

Joining me today is Marcy Pusey, who was one of our first students at SPS, she is the author of multiple books in multiple genres, including a memoir, self-help books, and many children’s books. A long-time SPS coach, she has helped hundreds of students write their own publication with over 3,000 coaching calls! Marcy is also the creator of the SPS Children’s Book program and works with our children’s book authors. After seven years in the traditional publishing industry, along with attendance at conferences and participation in many clubs, she felt like she had little to show for the time and effort she placed into these activities. “Even my traditionally published books were published through a tiny press that is now sold privately to the homeschool community and curriculum settings so you can’t just buy them.” Agents who were using her book as a writing example at a conference still wouldn’t represent her as an author. She was feeling disillusioned. “I feel wired to write, I feel that’s what I was created to do. I felt like there were so many roadblocks.” She decided to doubt that being a writer was indeed what she was meant to do. One day, Marcy came across one of my videos. She liked the Self Publishing School concept and decided to join SPS. At the time, SPS only offered Adult Nonfiction classes. Marcy wanted to have the SPS experience and decided to come up with an idea to write an adult non-fiction book to use in the class. “This was my last-ditch effort. Can I learn how to publish my own stories, get other people out of the way, and ultimately see if this is who I thought I was - wired to write. Is this really and truly who I really am and should be doing with my life?” Marcy debunks the myth that self-publishing is not a “real way” to publish your book. “At the end of the day, the reason I have stopped submitting to agents and editors is that I love the control I have over my own process.” She can publish a book in three months as opposed to traditional publishing takes two to three years after you find a publisher. Listen in to find out how self-publishing is a more accessible and better way to publish your book, why traditional publishing overhead is very high, and why you don’t have creative control over your traditionally published book. Show Notes [02:23] Why Marcy decided to join Self Publishing School after traditionally publishing several books. [03:24] Elements that Marcy felt were deceptive in the book publishing industry. [05:20] Why Marcy chose children’s books and why she is passionate about writing in this genre. [08:00] The many benefits of self-publishing your own books. [12:30] How do you know if your book idea is good or which book idea should you choose? [15:31] When you have multiple ideas, how do you decide on which book to write first? [16:36] The process for what age group, genre and how many words to use in a children’s book. [18:55] Let yourself get out your content, then break your written words up into sections. [21:59] What your team should look like when you are publishing a children’s book. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/5/202059 minutes, 50 seconds
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SPS 064: Fundamentals of Fiction: How To Write A Great Story & Build A Fiction Career (What I Learned From 7,000+ Calls With SPS Students) with Ramy Vance

Joining me today is Ramy Vance, who was one of our first students at Self Publishing School, who is now the lead SPS Coach and developer of Fundamentals of Fiction Story program. He’s written 29 books to date and coached over 400 SPS authors with over 7,000 coaching calls along with running a traditional publishing company. Gain insight and knowledge from Ramy’s author, marketing and tier one experience all wrapped up into this one episode! Starting his own publishing company back in 2004, to teach himself how to publish his own book, Ramy’s publishing house did very well. When his wife announced she was pregnant in 2014, Ramy didn’t have his first book completed. However, he gave himself the goal of having his book published by the baby’s due date. With 29 books to his name, Ramy considers himself a career author. When he is suggesting or looking at genres to write a book about, he thinks about the trends and fads of readers. “For example, in urban fantasy, there is a fad, although I say it has lasted long enough it may be a trend, for the academy, similar to Harry Potter style of ‘I have magic, let me go to school and explore that.’” Popular trends often fall into the romance genre. So what genre should you write in? “Whatever genre gets you most excited. It’s whatever you wake up every morning and say, I can’t wait to write that page. This is what I like to read and what I like to engage in.” Besides, you must understand the market, understand what your readers are looking for, and figure out how you can be unique or special in that area, Ramy suggests. We also cover topics that are crucial to fiction book success, including: the five points you must have in your fiction story, how to find your tier one for marketing your fiction book, and the four elements to becoming a successful fiction writer. Listen in to find out how to carve your own niche, tips, and hacks to write a good fiction book, and how to find a twist or angle from your premise-level perspective. Learn common mistakes made by a fiction author, the five common mistakes fiction authors repeatedly make, and how you should take constructive criticism from a writing coach. Show Notes [02:18] Ramy tells his story of how he decided to write his first fiction book. [04:13] His experiences which led him to create a fiction course for SPS. [06:13] How Ramy selects his next genre to write his book.  [08:35] Are some fiction genres more lucrative than others? [10:35] The purpose of cyberstalking successful authors.  [12:00] How to write your story from a premise-level perspective. [14:00] Differences between fiction and non-fiction writing.  [16:09] Five mistakes fiction authors commonly make when writing their book. [19:42] How to successfully take in feedback from your book coach or another person. [23:19] The five part story structure online class available for free from SPS. [24:37] Two hardest parts of writing aWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/29/202058 minutes, 27 seconds
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SPS 063: How To Get On Ellen & The Today Show (13 Steps To A NYT Bestseller) with Lewis Howes

Joining me today is Lewis Howes, are a keynote speaker, business coach, and NY Times best-selling author of the hit book, The School of Greatness. His newest book, The Mask of Masculinity He produces The School of Greatness podcast, which has over 250 million downloads to date and interviews amazing guests on his show. Today I’m talking to Lewis about how to use books to grow your business and how to use publicity to grow your business and sell more books. In 2009, Lewis was teaching people how to use the new platform LinkedIn as he was regularly using this platform and seeing great results. He saw influencers get more prominent brands and bigger brand deals once they had written a book. “There’s something there when you have a book, it makes you more real as a brand. It makes you more tangible.” On Christmas, 2007, his brother handed him a book. He found this book fascinating, and while usually not into books, he read this book in a few days and opened him up to a new world of possibilities. “I thought, wow! This is the direction I want to go in, I want to go figure this out.” From this point, he wanted to write a book to open other people’s minds the way this book opened his account. Lewis took his book he co-wrote with another self-published author and went to conferences all over the country, selling his book. From this point in his journey, he took off and started speaking. Eventually, he grew this business into a multi-million dollar company. “I’m the dyslexic kid who had an English tutor all throughout middle and high school and almost flunked English class. For me, it was an incredible full-circle moment almost 15 years after graduating high school. What I realized is that I need a team of people to support me. I didn’t write any book on my own, except for The Millionaire Morning.” Listen in to find out why being on the New York Times list essential for Lewis, how he pulled in one takeaway from the top 20 bestselling authors on the New York Times list, and why you need to be strategic when you promote your book. Learn how to be ruthless in your ability to ask and be willing to risk hearing the word “no.” Show Notes [02:42] Lewis talks about his decision to write his first self-published book. [04:30] He decides he wants to meet the author one day and eventually become friends. [07:38] In 2015, he launched his podcast and started building a bigger audience. [10:41] Writing The Millionaire Morning and distribution of his book. [12:30] Lewis feels that there is always something good that comes out of writing a book. [15:35] Why he doesn’t want to re-launch The Millionaire Morning. [18:45] Be clear on why you are writing your book and who you are writing your book for. [22:09] The team Lewis put together to market and sell his book. [26:30] Doing whatever it takes to sell books and reach his goals. [30:25] The importance of building relationships Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/22/202040 minutes, 33 seconds
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SPS 062: Creating The Perfect Book Title...And The Outreach Template You Can Use To Get Booked On Any Podcast with Dane Maxwell

Joining me today is Dane Maxwell, a long-time friend, and mentor. Founder of The Foundation, an online education company that assists you in starting a business. He is an author and spoke at Advantage Live this past year, and guests of the conference loved his message. His new book, Start From Zero, was born from his passion of helping others start their business. “With proper copy, you can potentially build a million dollar to a six-figure business with just words.” Dane recently read from The Sixteen Word Sales Letter that all you have to do for excellent copy is define one belief and answer ten questions to have your copy that will sell. To create a great title, Dane suggests that your book title needs to be unique and come from within yourself. What are you feeling? How are you assisting others by telling your story? “If we are invested with our book title being successful, and that we in some way believe that our well-being depends on the success of the book, then that can create a state of survival and then can shut off a lot of creativity.” He suggests your book is a beautiful expression in the world and that your book is not identified with you. When coming up with a book title, Dane suggests to “Look at the deepest parts of you that don’t yet feel like having permission to be seen and allow yourself to be witnessed by the world. If you give yourself that permission, then stand in the title that comes from that experience.” Listen in to find why your book title is so important, how to find the right title for your book, and what Dane is doing for his book launch that no one else is doing right now. Learn how he successfully launched his book Start From Zero, how he is using his book to grow his business, and how to write words that sell. Show Notes [02:45] After starting over a dozen companies, why has Dane decided to write a book now? [06:14] His haunting experience with a Numerologist predicting he would write a book in the near future. [08:57] How to write words that sell in your book. [10:50] I recall handwriting copy for one hour a day for three months to practice good writing. [11:40] Fundamentals and framework for coming up with titles that sell. [15:58] Clinging to outcomes hinders your creativity and performance.  [17:24] How Dane comes up with titles for people’s books. [21:09] What Dane is doing for his book launch that no other author is doing right now! [24:53] “Cool stuff” happening from the publishing of his book. [28:56] How Dane cold emailed podcasters to get to be on their show. [34:12] The reach-out people he uses to promote his book. [36:52] What would Dane say to pre-writing Dane? [39:18] Where can you get a copy of Dane’s book? Links and Resources Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/15/202043 minutes, 56 seconds
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SPS 061: Overcoming Fear & Imposter Syndrome To Write Your Faith-Based Book with Jennifer Allwood

Joining me today is Jennifer Allwood, she is an author, blogger, and podcaster who lives in Kansas City with her husband and four children. She is a speaker and influencer in the Christian space. Her book, Fear is Not The Boss of You is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. She is a successful entrepreneur and business coach, who can teach you how to get out of your own way and get on the road to fulfilling the life of your dreams. When she was little, Jennifer would tell people she wanted to write children’s books when she grew up as she loved reading. Although she has never written books for kids, Jennifer has extended her writing to her blog and her new book. Several years ago, she added her love of writing by creating content for social media to boost her business. Next, she was offered to write a book by a publishing company. After much thought, Jennifer decided that her most significant gift would be to tell other women how to get unstuck from their fears. Jennifer also talks about her own fears, including training for a triathlon, her concerns during her book writing, and how she niched-down her book for her audience. She chats about how she decided “how much religion” to put in her book and talks about how she used social media to boost her book sales. Listen in to find why she didn’t shy away from her religious-based niche, why she threw away her entire book with six days to publish, and how creative people think and work. Learn how imposter syndrome sneaks into the life and work of a creative, how to ask another person to endorse or promote your book, and what she would change or do differently when publishing her book. Show Notes [01:36] Jennifer and I talk about our similar painting backgrounds. [03:20] Why Jennifer decided to write her book and  [05:46] Her transition from teaching painting to coaching women on how to market their business. [08:15] Jennifer shares her fears she had during her writing process. [12:37] Why she pursued a faith-based niche for her book. [14:29] The process of creative thinking versus people who are not creative. [16:10] How much religion is “too much” religion when writing a book. [19:47] What Jennifer personally felt as a result of the pandemic affecting her book launch.  [23:30] Social media marketing that worked well for launching Jennifer’s book. [27:13] Jennifer's other recommendations for your book launch. [31:05] Fitting in or not fitting in with the world. [32:32] How Jennifer runs her book club. [34:49] Make your calls to action as simple as possible for people to do. [35:33] Her advice to other women who are working to become authors. Links and Resources Visit Self Publishing School Online Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/8/202041 minutes, 2 seconds
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SPS 060: 1M+ Books Sold Through An Infomercial...And How I'm Selling 5k+ Copies/Week With A Free + Shipping Funnel with Dean Graziosi

Joining me today is Dean Graziosi, a New York Times Bestseller, entrepreneur, real estate expert, and speaker. His most recent book, Millionaire Success Habits and his podcast of the same title has inspired and given action to millions of people worldwide. He and Tony Robbins teamed up and launched the Knowledge Business Blueprint. In this interview, Dean and I will talk about how to use books to build a knowledge-based business, and how Dean has accomplished this goal with his own books.With dyslexia, Dean has had trouble and has struggled with reading his entire life. “I had never read a book cover to cover, and I was terrible at writing.” However, in 2005, he decided to write his first book to clear someone’s mindset to get the sales results they want. He wanted this book to be a tool in which the reader could use to achieve their dreams. Totally Fulfilled was this book - the first book published by Dean.When he finished his book, he hired an editor who he was excited to work with. After sending over his manuscript, she called him and said, “Dean, there are certain rules to writing a book, and you can break a few of those rules, but you broke every single one of them!”. She advised him to rewrite his book, and, with this information, almost decided to delete his entire idea and throw it into the trash.At this point, he hired another editor and asked her to clean up his book. She did, and when his book released, it hit the New York Times Bestseller list in four weeks! Dean suggests if you know your topic, and it’s from your heart, go out and share your knowledge and passion in your book.Dean recommends overdelivering on your value, with your first two upsells, then sell the big ticket item. People will be excited to purchase your big ticket item because they will expect you to deliver great value.Listen in to find why your mindset is a pivotal element in creating a book, why writing a book can make a significant impact in your life, and why you should extract marketing pieces from your book. Learn what Dean is doing now to move thousands of books a day, and how books bring out the essence of the author, and why writing an excellent book gives you a level of credibility.Show Notes[01:48] The why and how of Dean’s first publication.[03:25] Even though Dean knew nothing of writing a book, he moved forward with his idea of publishing his own book.[05:25] What marketing tactics took Dean’s book to New York Times Best Seller list.[07:21] Choose a topic that speaks from your soul.[11:40] Going on a journey with a book and getting intangible and tangible value from a book.[14:29] How Dean brought back his old marketing model to sell his books.[16:53] Why one particular message resonated with Dean’s market so well.[21:47] How to break the noise and do away with flashy get rich quick sales.[24:55] Overdeliver on your first two upsells to provide a high-ticket item your customers will want to purchase.[27:41] How Tony ties in KBD launcher with his book sales.[29:40] Using outcome journaling based on getting yourself into flow state.[32:00] Finding mentors and trainWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/1/202038 minutes, 11 seconds
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SPS 059: The Ultimate Guide To Publishing A Cookbook That Sells (Growing Your Business As A Health Expert Using A Book) with JJ Virgin

Joining me today is JJ Virgin, who has been inducted into the Fitness Hall of Fame, television and media personality, and a four-time New York Times Best Selling Author. She has launched over 10 businesses and is a 2-time Inc 5000 Founder. She is recognized as an authority on transformational leadership, as a Top Ten Finalist for the John C. Maxwell Award, as well as winner of the Mindshare Summit Pinnacle award. JJ’s first experience writing a book was with a screenwriter she was dating at the time. She had a connection with the publisher of Chicken Soup for the Soul, who offered her several thousand dollars for the book. Instead, she decided to self-publish her book and sign a contract with her boyfriend that gave him 50% of everything she did for the rest of her life. Her second book, “Six Weeks from Sleeveless to Sexy,” went out to lunch with a publisher, went to an editor at Simon and Shuster, took off her jacket, and the editor immediately wanted to buy her book! However, JJ says, “If you are going with a traditional publisher, that’s not what you want to do!”. When creating her cookbook, The Virgin Diet, another author published a cookbook with the same name six months earlier. The only reason JJ wasn’t able to get out ahead of the other author is that she was traditionally publishing, which takes a much longer process to get your book from idea to print. She recommends self-publishing as you can easily create a second edition of your book with updates without a huge issue. Traditionally publishing costs a large amount of money to make changes to your finished first edition. JJ also gives advice about marketing and the creation of cookbooks that every cookbook author needs to know! Listen in to find out how cookbooks are different from regular books, why a cookbook is harder, and what you should and shouldn’t do when you are writing a cookbook. Learn why you have to make sure your cookbook numbers are dialed in before you publish, and her tips on self-publishing cookbooks.  Show Notes [02:52] JJ’s first book was created while dating a screenwriter.  [04:54] How JJ made the mistake of traditional publishing her second book. [07:01] JJ’s process of frameworking her books as she doesn’t like to write. [08:47] Pairing up cookbooks with a regular book. What’s the difference between writing a cookbook and a regular book? [13:25] Why she can’t trademark her book name “The Virgin Diet.” [17:43] The best way you can find mistakes in your book is by doing a verbal readthrough out loud. [19:21] Differences between self-publishing and traditional publishing a cookbook. [22:57] Her tips and advice on creating a self-published cookbook. [28:34] How her product line and her books evolved over time. [32:07] The backend for her physical products  - what she is doing and how she is marketing her products. [34:19] How JJ creates multiple income streams with her books and products. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/24/202052 minutes, 14 seconds
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SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb

Joining me today is Bob Burg, he is a speaker and author of multiple books including The Go Giver and The Go Giver Series and Endless Referrals. He shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. Bob tells the story of how his speaking business was growing for the first three years. He was at the National Speaking Conference speaking with other professional speakers who suggested he write a book to get to the next level. He used his book as a proactive tool to sell his services faster, more efficiently, and consistently. He reflected on his process of contacting other professionals and his question process to find out if the company he called was interested, wanted, and could afford his services. Bob also talked about getting permission to send someone your book as they will value your book and its content as a utility. Explaining how he utilizes his book as a foot in the door to get out there and into speaking gigs, Bob also elaborates on other ways marketing his book has resulted in receiving more business. He talks about using a process and following systems to achieve goals and how he built his business with each new book published. Listen in to find out how Bob was able to sell 950,000 books, how to turn your book into a series, and using your book to grow your speaking business. Learn why consistency goes a long way, how he used parables in his book to teach his readers, and how go givers and go getters get farther in business. Show Notes [02:27] Why Bob decided to write his first book and the purpose behind his book. [04:10] How he used his first book as a proactive tool and why his book was a critical part of growing his business. [07:28] Bob’s process of how he sold his book when presenting as a speaker.  [09:38] His experience with writing for trade publications before online publishing. [10:49] How Bob has used his book to get more speaking gigs and to drive referrals. [12:55] His second book, The Go Giver, took his business to the next level. [15:42] The not-so-sexy work of getting your message out on multiple platforms. [20:24] Why you should always focus on the other person at a sales conference. [23:05] A difficult lesson Bob learned about titling his books. [26:31] Why The Go Giver sold so many books.  [29:04] Which book has sold the most in his series and why has it sold the most copies. [33:17] The Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/17/202048 minutes, 46 seconds
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SPS 057: A Skeptic's Guide To Writing A Book with Dave Hollis (How We Use Books To Drive Everything We Do At The Hollis Company)

Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company. The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community for a better version of their business. Founded by #1 New York Times Best-Selling author and top motivational speaker, Rachel Hollis has expanded from a small lifestyle blog to an inspirational powerhouse. Dave tells the story of scaling his business while he was in the process of building his own business, growing from four to 40 employees in one year. At first, he didn't want to publish his book; however, his wife Rachel decided to move forward with publishing. Now, with over four million copies sold and growing business, he is happy his wife didn't listen to him. He reflected on his business and his personal life, "Is there the possibility that in unpacking some of my own struggle in talking honestly about where I've been but also the type of tools that I've applied to become a better version of myself as a dad and husband, that it might afford someone seeing themselves in my story the opportunity to get out of their own way?" From this start, his writing journey began. He knew he needed to be honest about his struggle, and Dave found talking honestly about his challenges was the hardest part of writing his book. "As part of the PR for Disney, I would talk about how great things were. As someone who was a Spin Doctor of sorts, I had become a Spin Doctor in my personal life as well as professional life. The idea of owning all of the details and putting them all onto paper was hard." Listen in to find out how Dave's book became therapy for him, why it's hard to tell stories of people that are critical of your work, and how he has pivoted his book launch with COVID. Learn why Dave had to show up differently because of the pandemic, his thought process on delivering his book, and how their giving into their community has resulted in over 300 book reviews for his latest book. Show Notes [01:55] Why Dave wrote a book in the midst of scaling and growing his company.  [03:28] The deciding factor for Dave to start working on his new book. [05:55] Dave discusses the many differences between himself and his wife. [08:55] Markets that have opened up with the publication of Get Out of Your Own Way. [11:31] The biggest challenge Dave has met so far with his company and book publishing. [14:09] Book writing process for Dave and what it means for him to write. [16:10] How Rachel made the decision to self-publish her first book. [18:53] COVID’s effect on his book launch and Dave’s original marketing plans for his book. [27:35] Why reviews of his book are important to selling his book. [29:31] What Dave has seen with book sales and where he sees his next business opportunity. [31:59] Learning what cWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/10/202042 minutes, 43 seconds
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SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game)

Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies. Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to make changes in our lives, take control of our financial future, and live the abundant life we deserve. Robert and his wife Kim created the CashFlow board game, and tried to market to a major game company who turned it down because they felt the game was “too hard.” Robert decided to write a catalog for his game and named it Rich Dad, Poor Dad. He brought his book to publishers in New York who didn’t like any of the concepts in his book and turned him down for publishing. The husband and wife team decided to print 1000 copies of the book. At the time, no one wanted to sell self-published authors, so he called a friend who owned a car wash and asked him to put his books at his business. In two weeks, all two dozen sold. One buyer introduced the book to Bill Galvin, who purchased the remaining 976 books Robert had in stock. Flunking out of high school because he couldn’t write, Robert has moved on to become one of the world’s most renowned authors. To make the grade, he had to follow his strategy “in high school, I sat next to the smartest girl. Today, that’s called cheating.” He returned from Vietnam and pursued his dream of being an entrepreneur despite his poor dad wanting him to become a pilot for a commercial airline. His philosophy is to have a best-selling book, not a best-written book. Robert also emphasizes that in order to become a best-selling author, you need to learn how to sell. Listen in to find out how Robert Kiyosaki landed a spot on Oprah, how he became an international bestseller in a few months, and why the most critical choice in your life is to choose a good teacher. Learn why he wrote Rich Dad Poor Dad, why he didn’t like school, and why your greatest asset is your brain. Show Notes [01:52] Why Kiyosaki self-published instead of going the traditional publisher route. [03:33] The story of how Robert brought his book to New York publishers and was turned down. [05:40] How his book landed in the hands of Bill Galvin from Dallas, Texas. [07:01] Oprah calls Robert while he was vacationing in Australia to ask him to be a guest on her show. [09:27] Find out his story about coming home from Vietnam and his relationship with his dad. [10:52] Why your greatest asset is your brain. [12:40] Robert’s advice to those who want to write a book but feel they don’t write well-enough. [16:09] Why he wasn’t failing enough and how he achieved failing 30 times a day. [21:56] Robert chats about how learning golf is a part of rewiring his brain. [23:46] Money cycles, crashes and predictions that are happening now with COVID. [27:09] How he turned a successful book into a book series and a brand. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
6/3/202041 minutes, 53 seconds
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SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt

Joining me today is Michael Hyatt. He is the former chairman and CEO of a publishing company, now he is the founder and CEO of Michael Hyatt Company. An Inc. 5,000 company for several years, he has written and published dozens of books. Today, we are going to chat about how he is self-publishing books, how he has sold hundreds and thousands of planners and journals, and his new book The Vision Driven Leader and talk about the behind the scenes of his book launch. Michael believes that “books are the tip of the sphere.” He uses books to network and go where he wouldn’t be able to be. Additionally, he says that books are “working while I’m sleeping.” On advertising, Michael says, “We never use Facebook Ads to sell directly, except for self-published books.” These books are used as a lead generation when offering free value-added content. “We want them to opt-in, buy the book, and buy additional products.” While the number one way Michael gets traffic is through speaking engagements, he receives valuable traffic through his book lead-generation process. Other forms of lead generation, especially during COVID, are evergreen webinars or live webinars, and assessments. From the assessment, the potential client fills out a planner. At this point, they can be vetted as a possible client for business coaching. Clients who buy a bundle of books are a flag that this client has a team and is a company Michael wants to market his higher-level sales. Listen in to find out how Michael sells his books directly from his website, how he moves potential clients from his lead funnel to his business and the channels he uses to sell over a half a million planners in a year. Learn why his planners are spreading like wildfire in major corporations, why there is nothing more important for your business than having a clear vision of your company, and why lacking in a vision script will put leaders on shaky ground. Show Notes [02:30] Why books are the meat and potatoes of the Michael Hyatt Company. [03:11] How Michael decides which books to self-publish and which books to publish traditionally. [04:27] He answers the question “What is a tradebook?”. [07:00] Questions asked when they take their book order. [08:13] How Michael ties in assessments as a lead generation tool.  [09:57] The downside of traditional publishing. [11:30] The challenges of getting readers to see and read ebooks and his clear Customer Journey Diagram. [15:45] Top acquisition channels for Michael to sell his planners. [20:16] Consider the possibility of setting up a subscription for a paper book. [23:24] Michael’s game plan for marketing his new book based on previous experiences. [25:09] Three things a clear Vision Script will give you in your business. [26:47] Differences between vision and mission and the four parts of the core ideology of a business. [29:08] How Michael drivesWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/27/202046 minutes, 3 seconds
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SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance)

Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him. Joey describes the message of his book as “If we want to be in business, grow our businesses and earn the right to continue to be in business, then we have to take care of our customers.” We need to focus on the clients who have signed up and want to be part of our business family. He realized as he was speaking, he could only reach a fraction of the people he wanted to reach others who didn’t have the opportunity to hear him speak. “I wanted to create a product that would serve them well.” He wanted to write a book that contained long-lasting principles. We talk about different types of publishers, and why he wanted to go with a traditional publisher. Make sure to get clear on why you are writing your book and what you want to accomplish before you choose a type of publisher. He and I talk about the financial tracking that accompanies using a publisher and the opportunities that my book has given me, not counting book sales. Listen in to find out the two primary goals for Joey to write his book, his perception and the reality of the cost of writing a book, and how Joey received a six-figure advance for his book. Learn why Joey hasn’t earned out his advance, how his book has improved his speaking fees, and his marketing plan for his book. Show Notes [02:12] Joey shares why he decided to write his book and the purpose behind Never Lose a Customer Again. [03:33] His two primary goals for writing his book.  [05:13] Perception and reality of the cost of book writing. [08:08] How Joey received a six-figure advance on his book. [11:40] Why he received five bids out of five pitches and got the contract for his book. [13:33] Have multiple people, including your agent and your attorney, review any contract before signing. [16:44] The economic reality of Joey’s book, 23 months post publishing. [22:27] How his published book has impacted his speaking fee. [25:12] Why Joey hired a team to write his first book. [27:29] The marketing strategy leading up to book launch. [33:58] Why you should leave a review for a book author. [37:38] Relationship building and why it’s important when you are pitching a publisher. [41:10] Providing more value for your customers. [45:42] Marketing his list and internet advertising. [50:39] How many people have participated in Joey’s book experience. Links and Resources Self-publishingschool.com Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/20/20201 hour, 1 minute, 29 seconds
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SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores)

Joining me today is Pat Flynn, host of Smart Passive Income Podcast. He is also the author of three books: Let It Go, Will It Fly, and his most recent book SuperFans. Today we are going to talk about SuperFans, his book launch, and how he has built his incredible ecosystem. He also shares updates about the email list building since he has last been on the show on Episode 19. Pat unpacks the thought courses behind building companion courses for his books, what types of courses work well with books, how he transitions his classes into other revenue streams, and shares his results for Will It Fly. He sets up his classes on Teachable, and in each course, he gives a deeper dive, a higher resolution image, or a video explaining a concept or example from his book. The course is only powerful because it compliments the book, the course cannot stand alone on its own. Checking on the progress of his clients, Pat will send them an email follow-up or reward those who have completed the course, to encourage his clients and keep his content fresh in their mind. Make sure to provide your value in steps of progression for your customer. Listen in to find out how Pat uses the email generation from his companion course to generate future income, how you can give your readers more value in your course, and how to increase your viral coefficient. Learn why Pat is writing SuperFans, why his ghostwriting process didn’t work, and how he was able to place his book at Barnes and Noble and airport book shops. Show Notes [02:34] Pat shares his updates with building email lists from Episode 19. [04:30] His inspiration for the companion course to provide more to his reader than what they are reading. [06:21] Adding complimentary links inside his book to his companion Teachable class. [07:25] How Pat uses the email list he generates from his course companion to his book. [10:35] The companion course is a “circle of life” to your published book. [14:00] Why Pat is writing SuperFans.  [17:24] Why writing SuperFans is so important to Pat. [18:58] The ghostwriting process for Pat and his book SuperFans. [20:56] Pat lets his followers in on what he is doing for accountability and to follow him on his journey. [23:41] Why Pat thinks the ghostwriting process didn’t work for his book. [25:00] What triggered him to come to the realization that he needed to write this book himself. [27:30] How he was able to get into airports and Barnes and Noble bookstores. [30:39] A hybrid publishing company can connect you with the selling outlets you need for your book.  [33:50] Different options with airport distribution and one example of an author who sold his book at airports. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/13/202049 minutes, 39 seconds
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SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.  Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing. A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born. She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book. Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again. Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties.  Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book.  Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author. If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can truly make an informed decision! Show Notes [00:41] Welcome back to the show New York Times Best-Selling author Ruth Soukup. [03:24] What’s the difference between traditional and self publishing?  [04:27] If you want to do traditional publishing, you have to have an existing platform. [07:41] During the process of trying to propose her book to a publisher, her blog exploded and she wrote a new book and self published it. [09:59] Traditional publishing is a much longer process than self publishing. [10:56] What was the most difficult part of the traditional publishing route?  [13:23] The experience has gotten worse and worse with each new book. [16:26] Were hWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
5/6/202052 minutes, 37 seconds
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SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company)

Russell Brunson is the founder of ClickFunnels and the author of three books: Dot Com Secrets, Expert Secrets, and his most recent book, Traffic Secrets. He was also a guest on episode three, where he talked about how to outline a book. To date, Russell has sold hundreds of thousands of copies of his books. Today we are going into how Russell is conducting his launch for book three of his trilogy. As ClickFunnels grew, his business became less challenging and less exciting. For Russell, “Selling books extend my message more than anything else I’ve ever done.” Although never planning to write a trilogy, however, when he was offered to purchase Traffic Secrets from another offer, he realized he could easily create a trilogy series. Russell brings us through his journey of writing, rewriting and republishing his books in hardcover. He tells how he revised his first two books while publishing the third in his series. Then, with his first advance from his new publisher, he realized he had to buckle down and write the third book by the deadline. Although COVID has affected his book launch, his click funnel is sending thousands of people to his site, which is converting at a rate of 20,000 books per month sold for his latest edition. His book launch includes three phases, which involve social media, interviews on podcasts, and long-form content. Listen in to find out how COVID affected his book launch, how he is using his click funnels, and the types of ads he is using for his funnel. Learn how Russell is using the content of his book to drive traffic to his book, the short term and long term strategies you can use to promote your book, and Russell’s plan to add radio, infomercials and social media buys into his three-phase book launch. Show Notes [02:37] Why books are the hardest project for Russell to make happen. [03:46] Did Russell plan to have a trilogy from the very first book? [06:06] Each book has its own stand alone funnel and how he manages his book funnels. [08:25] How he manages so much content in a very short amount of time. [11:12] Russell’s team and how they assisted him in writing his book.  [13:48] The launch plan for his new book Traffic Secrets.  [15:49] Phase II of his book launch and how COVID affected his launch, focusing on email traffic. [17:29] Phase III of his book launch, which includes interviews on podcasts and social media. [18:49] Short term and long term strategies for promoting your book. [20:50] How to buy ads to target your market on other channels and platforms. [25:43] Email marketing and click funnels. [26:42] Russell’s thank you pages and how they lead into more sales. [27:39] How Russell and his team have designed click funnels to be mobile-friendly. [30:12] Lessons he has learned from writing his three books in his trilogy. Links aWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/29/202037 minutes, 8 seconds
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SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)

Jon Gordon, an author of 20 books, speaker, and consultant, comes on the show today. His clients include Los Angeles Dodgers, Miami Heat, and Publix. Over his career, he has used books for his business marketing. Books have also been a big driver for clients and businesses. He always knew he wanted to be a writer and a speaker. However, he had a very negative mindset. Until one day, when his wife told him to change his mindset or their relationship was finished. Jon researched ways to be more positive and began his journey of writing with a newsletter, “A Weekly Positive Tip,” with five subscribers, all of which were his family and friends. A publisher came across Jon’s weekly newsletter and reached out to him to write a book. His first book, “101 Ways to Get Addicted to Positive Energy,” was tip-driven and did not go well. Another publisher brought him to the Today Show, and his second book, “The Ten Minute Energy Solution.” His career started to slump, then one day, while walking and praying, he came up with the idea for his next book, “The Energy Bus.” Writing this book in three and a half weeks, his book was rejected by 30 publishers. This is the book that started Jon’s career. Jon’s advice is to continue to do the work, continue to write, and eventually, you’ll find your voice. He discovered his voice when at a book signing with the author of Marley and Me, he realized he wanted to try and write a story. Jon explains how the characters took on a voice of their own while he was writing his book. Listen in to find out Jon’s trigger point for the Energy Bus to take off, when and how Jon gets his best ideas for books, and the types of positive impacts made when you author several books. Learn why you shouldn’t write to make money, why speaking and consulting assist you with book writing ideas, and why you should think about additional sources of revenue when writing your book. Show Notes [01:53] Jon remembers his first book and what spurred his motivation to write his first book. [05:00] He comes up with the idea for the book, “The Energy Bus”. [06:42] How Jon found his voice with his books and realized he needed to make a shift in his genre. [08:13] What Jon put in place to get the The Energy Bus written in under one month. [10:02] The differences between writing a story and his first two book genres. [12:48] How his business came from writing his book.  [15:32] Jon’s favorite book that he has published and why this book is his favorite. [17:52] Was there a correlation between The Energy Bus sales and previous books? [20:10] Why he thinks his book The Energy Bus sells so well. [20:22] Jon doesn’t write just to write, he writes because he loves to write and what he is meant to share. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/22/202047 minutes, 5 seconds
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SPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect...

The Self Publishing School Podcast Is BACK! Here's what to expect...
4/20/20209 minutes, 1 second
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SPS 048: BEYOND THE BESTSELLER: FOREIGN BOOK RIGHTS, CREATING A BOOK SERIES & SELLING OUT YOUR FIRST LIVE EVENT with Hal Elrod

Hal Elron has become one of the most successful self-published authors in the world and is best known for his international best selling book, The Miracle Morning, that is now selling over 10,000 copies every month as a self-published book. He has earned over one thousand five-star reviews on Amazon and has cracked the code to creating an extraordinary income and impact as an author.  “The Miracle Morning is so simple, I never thought it would become this successful and change so many lives,” says Hal when he reflects back upon his start as a self-publishing author. Last week, he signed with China, making this country the 21st international publisher he has signed with since publishing his book. His book is currently the #1 best-selling book in Korea, #3 in the UK, and has hit #5 on the bookselling list in France.  “I believe the biggest difference between writing a book and writing a book that becomes a phenomenon is writing a book that changes people’s behavior.” No matter what your content, you can embed behavior change into your book. Hal’s advice for authors who want their album talked about two years from publication is to create a behavior change they can implement and become a daily part of the reader’s life.  Two quickly implemented suggestions Hal makes for authors to add behavior change to their book: Write an affirmation in a downloadable PDF that reaffirms what your book teaches and have them read that every day Create a journaling process that your tribe can write in every day Hal’s The Miracle Morning is created around six practices: Silence Meditation Affirmation Visualization Exercise  Reading and Journaling Listen in to find out how Hal grew his presence to the success of thousands of opt-ins per month, how he sold out his book events one month in advance and the importance of creating quality content and value for your followers. Learn how Hal scored an 80% opt-in rate, how he turned his one book into a book series and his secret sauce for success. Show Notes [02:37] Hal’s backstory of how he became one of the best self-publishers in the world.  [04:53] How he has turned a book into a worldwide movement.  [05:58] Behavior changes any author can inject into their content to make their publication memorable.  [07:11] How Hal has created rituals and processes inside The Miracle Morning. [11:06] Hal chats about his experience with engaging his audience and translating engagement to 10,000 opt-ins per month. [12:15] He talks about his book events and how they grew over time.  Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/15/202053 minutes, 21 seconds
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SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz

Lindsey Hearts creates and implements campaigns for new book releases as well as ongoing communications and marketing strategies for authors. Her extensive experience in corporate marketing, social media strategy helps provide marketing tools to a ministry-focused world. She and I are chatting about faith-based books and faith-based marketing. When she looks back over the years of her career, she can see how purposeful her path has been to bring her to the present. About 19 years ago, she started her career in the corporate marketing world, working in business management, project management, and marketing for a Fortune 500 company. She loved her job; however, she made the decision to leave her career and stay at home because of personal events. Being in the corporate world was not life-giving to her. Lindsey identifies this time as "having my identity stripped away." For the last ten years, she has been seeking out her skills and gifts to ultimately mesh these in a career to honor God, honor family, and staying at home. As a creative, she sees the world through a lens of beauty and creation. Through writing, she was able to tap into wounds and hurt growing up and really find a way for hope, healing, and purpose in those moments for other people. After reflecting, she pulled all her work off the internet. Instead, she wanted to leave a legacy and to inspire people the hope that she had found. Through this journey, she became connected with online branding, organizations, speakers, and other authors. She noticed that while they were talented writers, they didn't understand the marketing world. Listen in to find out why the biggest challenge is to find out how to identify your message, her clients' biggest struggle, and how she gives her clients a shift in mindset. Learn the first steps she provides to her clients, how to find your audience and how you should market yourself as an author. Show Notes [02:26] How Lindsey started in self-publishing and book marketing. [04:33] Her personal childhood memories of writing stories.  [06:02] Lindsey started writing with her blog and actively pursued training to become an author. [08:05] Why Lindsey fell into her career and how she reached out to authors. [10:29] What Lindsey’s clients often struggle with in the realm of marketing.  [12:30] Marketing, selling yourself and charging for your work.  [14:53] How Christians perceive others charging money for what should be ministry work. [17:29] Charge what you are worth, if not, you are robbing others of your impact.  [21:37] Finding out what platform is best for you and your message. [23:50] The process Lindsey walks her clients through at her agency.  [26:22] Difference in marketing with different sized followings.  [29:33] What Lindsey loves to do with her authors in her agency. [31:54] Why you should have a laid out marketing plan for your book. [35:36] How she gets her clients books into thWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/8/202057 minutes, 46 seconds
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SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin

Gretchen Reuben is the author of bestsellers Better Than Before and The Happiness Project. Her tribe follows her both in print and online. She also produces her own podcast Happy with Gretchen Reuben, where she talks about good habits and happiness with her sister Elizabeth Craft and is named an all-time best podcast on iTunes in 2015. She started her career in law when she realized she wanted to be a writer. She says of her transformation from law to writing, “For my transition, it wasn’t one moment, it was a series of events that happened over time.” At one point, she considered that writing could be a job for her instead of a hobby. Also, at this time, she went over to a friend’s house, and after talking with her friend, she realized that she wanted the same activity for her work and fun time. With an idea in mind for a book, she came to the realization that “if I was to ever try, now was the time to try.” Gretchen remembers the ecstasy of getting an agent because, for her, that felt like the most significant milestone in her writing career. She was thrilled that someone would put money on her writing career and ambitions. As for her writing process, Gretchen has never deviated from her original procedure. She does not recommend this to everyone; however, this is what she has found works best for her writing endeavors. Using mostly books and a passion for a topic, she fervently engages in going down the rabbit hole of investigation. Listen in to find out why Gretchen focuses on using stories from her own life, how she grounds her writing when using specialized terms and how she came up with her idea for her book, The Happiness Project. Learn how novel and challenge make people happier, how she finds time to write, and the easiest way to make an action a habit. Show Notes [01:51] Moving from working in a law office in the Supreme Court to becoming a writer. [03:21] Gretchen realizes that if she is going to make a career change, now is the time.  [05:02] Toughest part of her transition when working on her book. [06:30] Her writing and research process for each of her books. [09:02] Turning research and investigative notes into readable material. [11:42] For Gretchen, taking notes is a way for her mind to connect the dots of a story. [14:53] When writing, she focuses on using clear direct language and using stories from her own life. [18:39] How being on a crowded bus after running through a rainstorm gave her the idea for her book. [21:32] What is happiness and where can you find happiness in your life? [23:30] How Gretchen finds time to write her books.  [27:00] Her personality framework and how she categorizes people.  [28:30] “You’ve got to have a consistent habit if you’re going to be productive” and the Four Tendencies Framework. [33:18] Advice for new writers who are in the process of writing their first book. [37:20] Engage with Gretchen on social media! Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
4/6/202049 minutes, 24 seconds
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SPS 045: The Podcast Is Coming Back!!!

4/3/20207 minutes, 16 seconds
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SPS 044: Using A Free + Shipping Book Funnel with Anik Singal

Anik Singal the founder and CEO of Lurn is here today to talk about his book Circle of Profit. He is one of today’s most successful digital publishing marketers. He specializes in product launches, building backends, and having funnels that lead to conversions. He also teaches people how to create their own line passion-based businesses. Today we talk about how he wrote his first book and how his writing process has evolved over time. He shares great tips like writing an outline, using dictation, and just starting. He talks about some of the fear and hesitation he had, and how he overcame that. He also shares his funnel technique where he gave his book away for free, while still making a profit. Anik talks about how to create a book and book launch that serves your unique purpose. You can find Anik here: Lurn Anik Singal on Facebook Anik Singal on LinkedIn Show Notes [01:12] Anik has written a lot of training and free reports. He also wanted to say that he wrote a book. He knows it comes with a level of credibility. [02:16] He was actually scared to write a book. [02:58] He decided not to be fear driven. Then he started focusing on the book writing process. He also realized that his book needed the deeper purpose. [03:39] He realized he can use his book as a lead generation tool and have a funnel behind it. A book serves as the best first thing or tripwire offer. [04:37] He decided to write the book in an environment that he was comfortable with. He needed momentum with his first book. [05:08] He decided to call his book a really long free report. [05:47] He took five days off and decided to write a book. He decided to just write and leave it to the editor to make it perfect. [06:37] They self published with a Kindle version and they create space hardcover. They have sold close to 50,000 books. [07:10] He's writing two other books now. He has the process down with outlines and bullet points. He records his voice. Then has it transcribed. Then sends it to an editor or he edits it. [08:03] He is focusing internally on book marketing and publishing. [09:23] The biggest lessons learned were that writing on blank paper is a lot harder than using bullet points and dictating. This gets him going even if the final finished product is much different. [10:49] If you nail a great title, a book will sell itself. Books have great credibility and are tied to knowledge. They also created an affiliate program that tied into one of their information products. This was incentive for affiliates to promote the book. [13:53] Anik likes to use his own network to distribute his coWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/20/201850 minutes, 28 seconds
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SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen

David Allen is the author of Getting Things Done the book that many refer to as the productivity bible. David has 35 years experience as a management consultant and executive coach, but he is best known as the personal productivity guru behind the Getting Things Done Method. He is also known as the GTD Guy. David believes in having a relaxed balance of perspective and control, by getting things off of your mind, so you are free of stress and can achieve a “mind like water”.  The GTD work-life balance system has helped countless individuals and organizations bring order to chaos. David is considered the leading authority in organization and personal productivity. Today, we discuss the GTD approach to book writing and the power of getting things done.   You can find David here: Getting Things Done @gtdguy on Twitter Books by David Allen Getting Things Done: The Art of Stress-Free Productivity David Allen on LinkedIn David Allen on Instagram David Allen on Facebook Ready for Anything Making It All Work   Show Notes [01:10] It took David 25 years to figure out that what he had figured out was unique. [02:09] David decided to write the manual on what he had figured out. [02:33] He spent a day with an advisory group. To talk about writing a book or manual. [03:31] In 1997, he decided to get his life out of his head and write Getting Things Done. [04:02] He had no idea the movement that his book would spark. [04:48] He had high anticipation, but no expectation. There was still a lot of time management and organization information already out there. [06:12] Making his vision available for the rest of the world. [06:38] First, David did research about how to write a book. How writing the business plan for the book was agonizing and productive. [08:56] How a publisher suggested that a broad book would offer more value. He also suggested that David get an agent. He still has the same agent today. [10:08] David had been capturing ideas with mind mapping software. Then he wrote a business plan. Then a crude outline of the book and content which included his earlier notes organized. [12:12] It took a year to make it a real project. The next year was writing the first draft that didn't work. [12:58] David discovered that books and seminars are different. He also wrote reviews for his book first and raised the bar too high for what he needed to create. [13:55] He threw away his first draft and started again. He wanted people to see the methodology sooner. Then he wrote the book in three parts: methodology, implementation, how cool the outcome could be. This took another year. [15:06] The fourth year was spent creating the title, book cover, etc. [15:55] One of the most impactful things David did was let a line editor clean up his work. He rewrote his book with their edits to learn to think about simplifying what he was saying. [17:15] Editing was the art. This changed his writing from then on. He now tries to simplify and say things in the shortest way. [18:02] How a book is a very intimate thing. YouWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
3/13/201843 minutes, 14 seconds
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SPS 042: Writing Words That Sell Your Books with Ray Edwards

Have you ever thought that writing a book is the same as copywriting or writing a sales letter? Copywriter and bestselling author Ray Edwards believes just that. On today’s show, Ray shares his PASTOR framework that he uses for writing sales letters and how he expanded it to write his first book. He also shares his morning routine, the tools he uses, and a secret tip to never run out of topics to write about. Ray Edwards is a communication strategist, copywriter, bestselling speaker, host of a top iTunes business podcast, and bestselling author. He has worked with Fortune 500 companies and with some of the most powerful voices in leadership and business today. His clients include Tony Robbins, Jack Canfield, Mark Victor Hansen and many more. He has been featured on top publications like Forbes, Social Media Examiner, and Entrepreneur. This is a great episode where we talk about content creation, writing words that sell, and more.   You can find Ray here: Ray Edwards Website Books by Ray Edwards The Ray Edwards Show Ray Edwards on LinkedIn @RayEdwards on Twitter   Show Notes [01:38] How Ray has always enjoyed writing, and how it occurred to him that he could make a living writing. [02:13] He had always dreamed of writing books. [02:35] Ray was interested in the artist part of writing, but not the starving part. He knew that he could sell and write. [03:11] The reason for Ray's first book was to write down the answers to the questions he is continually asked. [04:01] We are always looking for a fresh new voice. If you don't put your message out there, no one will hear you. [04:54] Ray has made millions of dollars indirectly off of his book. [05:33] Ray has an organized process for studying and reading and then puts it into an outline. Then he puts it together and reaches a conclusion. [06:18] A book is selling a group of ideas and practices. [06:36] Copywriters need to write the way they speak. James Patterson breaks all of the writing rules. [07:28] What's the idea, conclusion, and the path to get there. [07:47] The pastor framework. A shepherd takes care of the flock. With a pastor framework you are being a shepherd with your customers and have their best interest at heart. This takes the negative out of selling. [08:56] Person, problem, and pain. You need to understand these things when writing. [10:02] Amplify. Amplify the pain or aspiration. [11:31] Story, struggle, solution and system. Tell your story, struggle, solution, and system. [12:22] Testimony and transformation. Share other people's stories about how they used your solution. [13:11] Offer this is what I have to sell you and how much it costs. 20% of time talking about deliverables. [14:13] Request a response or ask for the sale. This is the Pastor framework: person, amplify, story, testimony, offer, and request. [16:02] Writing a book is like a fractal with the same structure. Every chapter stands on its own. [17:34] Blinding flash of the obvious. How Ray's sales copy framework was also great for writing a book. [19:49] How Ray stays fresh and keep the content coming. Read a lot and write a lot. [21:26] How a paid mastermind is a lot of work, but it is a great way to get ideas. [22:03] How Ray has a file of titles in Evernote that will be posts or book chapters or other content. [22:43] Ray is always readingWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/13/201846 minutes, 38 seconds
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SPS 041: Using Books to Drive Product Launches with Danny Iny

There needs to be a driving force behind product launches. Danny Iny has found that using books is the perfect driver. Danny is the founder of Mirasee, the host of the Business Reimagined Podcast, and bestselling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich. He is also the creator of the Audience Business Masterclass and Course Builder’s Laboratory which has graduated over 5000 value driven entrepreneurs. Danny is on top of his game, and a great friend of mine. He doesn’t lose sight of the importance of impact and making a difference in people’s lives. Today, we talk about mistakes Danny made with his very first book. The tactics he used to write and market his official first book, and the importance of creating value for everyone you are involved with from readers to customers and collaborators.   You can find Danny here: Mirasee @DannyIny on Twitter Books by Danny Iny Danny Iny on LinkedIn Engagement from Scratch! The Audience Revolution Teach and Grow Rich Audience Business Masterclass Course Builder’s Laboratory Business Reimagined Podcast   Show Notes [01:37] Danny's actual first book was a book about writing published in 2006. It' a self-published book and Danny knew nothing about marketing. The lesson learned from this book was that he needed to learn about marketing. [03:13] In 2011, he published Engagement from Scratch! this was a compilation book about building engagement with your audience. [04:00] This book was about building an audience when you don't have one. This book put Danny on the map and grew his initial audience. [05:36] His co-authors were people who had an audience and reach that he worked hard to build a relationship with. These people are rock stars now and it helped Danny build his reach. [06:40] Danny was guest posting everywhere. His pitch invited people to contribute a chapter. [10:32] When asking present what is in it for them and be honest about it. [11:27] His strategy was to glean knowledge and get extra promotion from his guest authors for the book. He also sent each co-author two or three copies. [13:03] Measuring up against expectations of people who help you out. [14:40] The large amount of people who get a book deal and then don't deliver. [15:17] With self-published books, you can control everything. [16:32] How giving away free books actually boosted sales and helped Danny's career. [18:13] Having a book support team of people with an audience. [20:01] If people download a book from your website, you can reach out to them. Danny told his list he waWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
2/6/201847 minutes, 44 seconds
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SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn

Fiction writing is fun and creative, but it has it’s own unique set of challenges. Things like character, plot, dialogue and more can trip up new fiction writers. Today, we have NY Times and USA Today bestselling thriller author J.F. Penn here to explain the nuances between writing fiction and nonfiction. Joanna Penn is a creative entrepreneur, podcaster, professional speaker, and travel junkie who has broken the code with writing fiction and nonfiction and is an expert in the publishing and self publishing industry. She shares the importance of choosing a genre, finding good editors, setting deadlines, research tips, her favorite tools, her favorite books and all kinds of knowledge that will help first time and more experienced authors.    You can find Joanna here: The Creative Penn J.F.Penn on Pinterest J.F.Penn Books Joanna on Twitter @thecreativepenn   Show Notes: [01:56] Differences between writing fiction and nonfiction. There are skills that you need for fiction that you never needed before. [02:19] Point of view. When writing fiction you can choose a first or third person point of view. [02:50] Dialogue. This is a skill unto itself. [03:05] Story structure. If you have read thousands of books it may be embedded, but this is where the craft comes in. There a quite a few things you need to learn to make a reader feel satisfied. [03:31] You can get some of this through osmosis by reading the genre in which you are going to write, but these skills also need to be honed. [03:47] Joanna's first fiction book process. She also blogged about it. She discovered genre and that she loved super natural thrillers. You need an idea to sustain you through the tough times. [05:05] Her first novel took 14 months. You need to be so excited about your idea. Joanna has been journaling since she was 15. The seed for her idea was from 10 years before. Put everything in your head, so that it can come out in a story. [06:11] The first book was based on her travels and put into a framework of a story. [06:47] Sustainable idea? Believing that you are creative enough There is a creativity muscle. Any skill that you use, you can learn more. Look into things you are curious about. [08:12] Build an audience over time by writing a series. [08:45] Research and get ideas. Joanna travels a lot. Read other books. Put it all in your head, so that it can come out again. Follow your curiosity. [10:09] People who like similar things to you will be interested in your fiction. [10:55] Use Scrivener for your first draft. Often in fiction you don't write in order. You can write in scenes. [11:54] Put everything into Scrivener and flush everything out or just start writing. Use timed writing. [13:22] First drafts for fiction writers are really bad. When you discover you need to learn something learn it by taking a class on dialogue. [13:51] Hire a ton of editors. Your first book will be the most expensive because you have the most to learn. Structural edit - story structure etc. Line edits and proof readers. This teaches you how to write. [15:23] Find an editor that likes your genre. It's unlikely to find a perfect match on the first try. As you change, your editor will change. [16:14] Your editor needs to understand your genre. You want one that will fix you and make you better without changing your voice. It takes about 5 books to find your voice. [17:10] As we become better writers it is ok to rewrite. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/30/201850 minutes, 2 seconds
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SPS 039: 80/20 Book Sales & Marketing with Perry Marshall

Perry Marshall has turned 80/20 into a verb. It's an action you take on your business. It's the central lever to any great strategy. Perry's book 80/20 Sales and Marketing is mandatory reading in many growth oriented companies. It's also one of my favorite books of all time. After reading it, I started giving copies away like I was Oprah. The book is legendary. He also is a pioneer in web advertising, as the author of the Ultimate Guide to Google Adwords, he laid the foundations for the $100 billion pay per click industry. He is one of the world's most expensive and sought-after business consultants. He has consulted in over 300 industries and even was an expert witness for Google AdWords litigation. He is a man that actually doesn’t need an introduction. Today, we talk about his book, marketing, advertising, and more.   You can find Perry here: Perry Marshall 80/20 Sales and Marketing Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Books by Perry Marshall @PerryMarshall on Twitter Perry Marshall Facebook Page   Show Notes  [01:58] Perry's first book evolved organically. In 2002, he went to a seminar and started using Google AdWords. [02:48] Perry discovered Google AdWords should be the first marketing step for testing. He was invited to speak at a Ken McCarthy seminar So, he made an ebook to sell at the seminar and on his website in 2003. [05:15] AdWords became so popular that Perry had to work to stay current with his knowledge and ahead of the competition. [06:09] The snowball effect of his testimonials worked for him, and it became a self-publishing success story prior to the Kindle. [06:56] He was selling half a million dollars a year of ebooks. [09:04] Wikipedia flagged Perry as a non-notable person. To have real longevity Perry needed to engage with the rest of the world. [11:01] He went to an agent speed dating seminar and found an agent and got a publisher. [11:58] He makes less money with the published book, but he is established as an expert. It is a long-term play to be a number one author on Amazon. [13:24] How there can be good reasons to go the traditional route, but there are trade-offs. [14:11] His first book was about beginner to advanced intermediate PPC or Google AdWords. [15:28] The seminar got him great customers and testimonials. [18:19] If you can become the number one expert, you can make a good living. [19:02] 80% of the effects come from 20% of the causes. [20:21] There is an 80/20 inside of every 80/20. [21:03] 50% of customers comes from 1% of your business. [21:50] In Google AdWords it's closer to 90/10.  Perry cracked the code on AdWords using 80/20. [23:14] 80/20 became a staple of what he taught. [23:52] Perry decided to write an 80/20 book because this was the secret to everything. He wrote the book that he wished he had years ago. [25:23] 80/20 applied to book marketing. Purchasing a book is like racking a shotgun. [27:40] Playing poker with marks or guys who are going to lose. [29:05] Everything in marketing is like racking a shotgun. [30:33] 20% of people who buy your book will actually read it.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/23/201858 minutes, 36 seconds
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SPS 038: Using Books to Build Passive Income with David McKay

Writing a book can benefit your business as well as benefit you as a topic expert. Learn how my guest David McKay was able to do just that. He and his wife Ally have built a successful photography company called McKay Photography where they offer classes and travel photography tours around the world. His bestselling book and speaking engagements have helped propel their business to successful levels. David is also the author of the  Photography Demystified book series. This is a great episode because we dive into how David used his books to build his company and business. We also learn about business, life, travel, and photography with this artistic photographer and successful businessman and author who has built his business on a local and international level.   You can find David here: McKay Photography Photography Classes Photography Tours Photography Demystified Books McKay Photography Academy Facebook McKay Photography Academy YouTube McKayLive Instagram   Show Notes [01:19] How everyone has a story within them. David's just happens to be about photography. Much more has come out of his writing than he had anticipated. [02:17] Once David makes a decision, he goes for it. The reason behind the first book was to help the business and residual income. [03:24] Chandler's step-by-step process was instrumental to David's success. [03:50] He went to a hotel room with a poster board and colored pencils and made a mind map and then started categorizing it. [04:33] He locked himself in and just went for it. The first book took just over two weeks. It took a half week to get on the bestseller list. [05:26] How setting the time aside was the big trick to David's success to getting everything done so fast. [06:12] After mind mapping and categorizing, he wrote down everything he could in each category and just started typing. [06:54] He thinks on a linear level, so this helped him stay on track. [09:34] David had developed an email list through his business, so he sent the list a notice asking if anyone would like to join the advance team and get a free copy of the book and leave a review. He ended up with 900 people. [10:57] He used followed up emails to encourage people to leave the reviews. He figured if people unsubscribed they weren't the target market. [11:41] Inviting the group to stay for the next book worked really well. He also left a special surprise for the first 50 reviewers. [12:47] He went to number one on free on Amazon. Then when he switched to paid, he also shot to number one. [13:35] He also sent the $1.99 promo to his entire list to catch the people who didn't take advantage of the free offer. [14:17] It took David four years to build his list traveling around the country teaching photography. [15:17] Then he started running contests giving a free trips on his tours. He also worked with a partner on YouTube. Partner with someone who is doing well. [16:13] After the contests his email lists went to 21,000 subscribers. [16:23] The cost isn't all recouped through the book, but the book is an avenue to get people to take the travel tours. [17:24] David evolves and changes with the market. AnyoWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/16/201851 minutes, 29 seconds
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SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys

Media entrepreneur and motivational journalist Kelsey Humphreys is on a mission to break down success for the rest of us. She is the host and producer of The Pursuit a talk show and podcast where she interviews influencers like Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, Brandon Bouchard, and others. She offers simple success tips and written articles for Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. She is also the author of the book “Go Solo”. Kelsey is a past student of SPS.  I just love her book, and we have had a lot of fun. I’ve really enjoyed seeing her soar with all of the awesome stuff that has happened since the book was published. It’s not just because of the book. It’s because she is a hustler, but the book definitely helped. Today, we are going to discuss her book, her success, and a lot of great motivational ideas.    You can find Kelsey here: Kelsey Humphreys The Pursuit Kelsey Humphreys facebook @KelseyHumphreys Twitter Go Solo Kelsey Humphreys LinkedIn   Show Notes [03:06] Kelsey wrote her book to teach her knowledge and she knew a book was a legitimate way to meet her end goals and to help launch her speaking and expert marketing career. [04:15] Over time her career morphed into interviewing since her goals have changed since she first began. [04:41] Kelsey had a newborn when she was writing her book. She typed during nap time for 6 months leading up to finishing up with Chandler and SPS. Most of us are already writing in our heads. All of the stuff we write can be compiled into a book. [05:35] What people want is our perspectives. For me, writing was a lot of compiling and structuring and editing. [06:16] She hired an editor for copy editing. [06:28] Writing is like so many things in life. We can make them worse than they are before we start. Action is the key. The action to writing a book is to sit down and write. [08:04] When Kelsey would get stuck she would go back and read what she had written and that would get the juices flowing again. [08:32] We can spend tons of time reading about how to write a book, but sitting down and writing is the key to getting it done. [09:20] The actual writing of the book took about six months after years of learning and compiling information. [10:26] Kelsey hired Chandler because she needed help getting over the hump and with marketing. [11:12] Test to see what works for you when writing a book. Whether it is an hour a day or all Saturday. [12:43] How writing needs to be focused time, but it doesn't have to be everyday. [13:06] How Kelsey positioned the book for solopreneurs she started broad, but then narrowed in. [15:17] How a specific book for a specific person is more sell-able and will help more people. [16:27] Kelsey offered the first chapter of her book for free with an email list. She also made a video series posted on facebook. The family and friend buy in on facebook was helpful. Looking back they were too long and too detailed, but facebook helped get the word out there. [18:17] People knew Kelsey's story and signed up on her email list to check out her upcoming book. [20:39] If you have a message worth spreading it is your job to get it out. [21:22] Kelsey started with accessible guest posts. Which led her to Dan Miller. Don't underWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/9/201854 minutes, 27 seconds
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SPS 036: How to Build an Author Platform with Steve Scott

Steve Scott is a well-known author, blogger, and podcaster who has published over 50 books in 3 niches. Steve has written books about habits, productivity, and entrepreneurship. Steve has a lot of experience and is really good at building a platform to market his books and products. Steve is the perfect guest for today’s topic because we are going to focus on the platform side and building a platform and leveraging it into a massive portfolio like steve has created.  Steve shares how he originally got into Kindle publishing to build a platform for his blog. He began in February of 2012, but it didn’t take long for Steve to realize that his books were taking off and making money. He then decided to pick what was at the time an untapped niche that he was interested in and put his head down and write. He also used his Internet marketing knowledge to give away free content and build an email list. This was invaluable for building the amazing platform that he now has and his amazing Kindle publishing success.   You can find Steve here: Authority Pub Books by Steve Scott The ASP Show Podcast Steve Scott facebook Develop Good Habits   Show Notes [01:55] Steve got into Kindle publishing in February 2012. His original intent was to drive traffic to his blog. By summer, he realized that these books could generate income. [02:44] He was creating Internet business books and realized he needed free content to build an email list. He started his habits books in May of 2013. [03:23] He shifted to the habits books to build a business model on the Amazon platform. He didn't anticipate how successful his books would be. [04:15] His success revolved around his habits, so the books were a natural progression. [04:43] He was fortunate to find what at the time was an untapped market and drill down into the topic. He wrote everything he knew about these topics. In depth micro-topics. [06:06] How in the beginning, the writing of the books was the first challenge. He knew the basics of email lists and writing on the Kindle platform. [07:04] Steve had been doing affiliate marketing since 2006. He knew how valuable an email list would be. [00:07:46] Blogging taught Steve to create micro topics. [08:57] How giving away free content isn't bad. [09:19] Steve created Develop Good Habits to help build a platform for his books and list building. When people read content and then get into Steve's email funnel and he will promote his book bundle through his list. He is using a content platform, an email list, and Amazon. [11:42] Steve is testing content upgrades and checklists for his Mastering Evernote book. Create something special for your top selling books. [13:06] Steve likes to have a blog because it is great for Facebook retargeting ads. [14:28] Steve has a VA create slideshare presentations from his books. [16:14] Steve feels that social media isn't the best use of his time, but driving people back to content or email lists. [16:46] Steve launches his books for .99 and he does a solid push for 5-7 days. Then he has a regular sales event every 2-3 months. Selling books for .99 hooks people into the idea of buying .99 books. [18:24] Steady sales over days are better for the Amazon algorithm. [18:52] Solid email sequence with a lead magnet have a four to five email sequence. Put an email subscriber call to action in the front and back of the book and have Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
1/1/201846 minutes, 51 seconds
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SPS 035: Using a Book To Get Booked with Grant Baldwin

Grant Baldwin is a nationally known keynote speaker, podcaster, author, entrepreneur, and the creator of the Booked and Paid to Speak training program. He hosts The Speaker Lab Podcast and training site which provides weekly training to speakers at all levels. As a speaker, Grant has given hundreds of presentations and has spoken to over 400,000 people in 45 different states. His book and curriculum for students Reality Check is taught in over 400 schools around the country. Grant and I met in San Diego, and he is a good friend of mine. I think Grant is a genuinely good hearted guy and one of the good guys in this space. Today, we talk about how Grant discovered his career as a speaker, why he wrote his book, how he self-published it, and more. Grant has sold a lot of books and has given a lot of speeches, and he shares a lot of wisdom and tips with us.   You can find Grant here: Grant Baldwin The Speaker Lab Podcast @GrantBaldwin on Twitter Free Speaker Lab Workshop Grant Baldwin facebook Reality Check by Grant Baldwin Booked and Paid to Speak    Show Notes [01:17] Grant has enjoyed speaking since high school. He started learning about and marketing himself in the speaking business. [02:45] High school students would ask a lot about how to prepare for life after high school. How does real life work. [03:22] He created his book around these questions and it was also a great speaking tool and it has gotten Grant speaking gigs and it has been an additional revenue source. [04:12] Grant self-published. It's nice to combine a book with speaking because when you speak you have a built-in audience. [04:43] Grant speaks and then people buy the book afterward. [04:57] Grant wrote the book at his mom's house and created a timeline. Having a deadline helped him finish the book. Set a deadline and reverse engineer from there. [05:35] His sister and an old English teacher helped him edit it. Since this was 2008, he actually sent the book to a book printing company called Books Just Books. [06:59] The biggest challenge is staying on task and getting the book done. [09:14] Why do you want to speak? Who do you want to speak to? What do I want to talk to them about? Get clear on the answers to these three questions before you begin. [11:07] Then decide where these people gather. [11:52] Being a speaker first really helped Grant refine his message. [12:32] Having a well done book is great. People judge books by its cover. Have a good website and demo video as a speaker. These are critically important because people want a sense of how you communicate and if you are a good speaker.   [15:11] Have a demo video that is like a movie trailer. The point is to make your audience want to see more. [18:15] Use Google to find cold reach out opportunities. Find an event and try to find out information about when and where the conference is and who to contact. Send an email inquiring about when they are going to hire speakers. A simple email to get them to reply. [22:32] If they answer the goal is to get them on the phone. The sale happens on the phone. Speaking is a relationship business. [25:16] Ask what would I Google to find events. Build mWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/26/201745 minutes, 22 seconds
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SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran

John Corcoran is an attorney, writer, father, and former Clinton White House writer and former speechwriter for the Governor of California. Throughout his career, he has worked in Hollywood and the heart of Silicon Valley. He owns his own boutique law firm in the San Francisco Bay Area where he works with small business owners and entrepreneurs. John is a renaissance man who has been in a lot of different careers on a lot of different sides. Today, he shares how he ended up landing a writer job at The White House after college. Along with a smart tip for positioning oneself for success. John also shares stories about working in the white house and the importance of having normal conversations with people to connect and build relationships. He shares all kinds of fun stories and great life and business advice from embracing whatever you are doing to the importance of surrounding yourself with people who energize you.   You can find John here: Smart Business Revolution The Smart Business Revolution Podcast John Corcoran LinkedIn @JohnCorcoran on Twitter   Show Notes [01:50] John interned at The White House after college. Then he went back to school, but he kept in touch with people there and the other speechwriters. The day he was asked for a writing sample he happened to have a letter to the editor published in the New York Times. [03:05] A great example of things we can do to position ourselves for success. [04:56] Working at The White House was a great experience for a guy who was 23 years-old. He would run into Bill Clinton and other dignitaries in the hallway. [06:07] He also saw the Easter Egg Toss, and met The President and introduced him to his family in the oval office. [07:02] Be multifaceted and embrace whatever you do that is unique about you. [07:34] A story about having a conversation with The President about old movies, and how it is important to have normal human conversations with people. That way you are more likely to have a connection and build a relationship. [09:51] A couple chance meetings ended up landing John the speechwriter job for The Governor. Every topic would come across his desk and he would have to learn about it and then distill it down to something quotable. [11:29] Writing has its own unique requirements. John studies and reads other writers, and for speech writing he listens to how they speak. [13:15] Thinking about what is in the audience's head and how you can move them to take an action or sell them an idea. You can do this by addressing all of the objections.  [14:18] HowWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/19/20171 hour, 1 minute, 6 seconds
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SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas

John Lee Dumas is the man behind the Entrepreneurs on Fire website and the super popular EOFire podcast. This podcast is an award winning podcast that reveals the journey of inspiring entrepreneurs seven days a week. John has interviewed a list of who’s who in the business and entrepreneurship world including Barbara Corcoran, Tim Ferriss, Seth Godin and even me. John is also an amazing example of a successful entrepreneur in the podcast industry. I don’t have to tell you this because his numbers and income reports speak for themselves. Today, we are going to talk about his first book Podcast Launch and why and how he wrote it. We also talk about how the book was the inspiration for JLDs successful podcasting course and community called Podcaster’s Paradise. We also talk about how John built a list and used his book and podcast as a lead generation tool. He created a free podcast course and didn’t hold anything back. Some people said he was crazy for doing this, but the lead generation results of the course also speak for themselves. This is fun episode where my friend John shares how his book, course, and funnel led to his biggest earner at the time which was Podcaster’s Paradise.     You can find JLD here: Entrepreneurs on Fire Entrepreneurs on Fire Podcast Books and Course by JLD including Podcast Launch and Free Podcast Course Podcaster’s Paradise Podcast Launch @JohnLeeDumas Twitter John Lee Dumas facebook   Show Notes [01:41] In hindsight, writing a book seemed liked the most obvious step. Entrepreneur on Fire was meant to be about entrepreneurship, but listeners wanted to know John's method for podcasting, so he decided it was time to tell his story.[03:34] John and Kate wrote the book from start to finish, and he has rewritten and revised it several times. The day it launched it was the number one ranked book in Amazon for podcast and podcasting. He wrote the book in a weekend. [04:29] The book launched in February of 2013 and Podcaster's Paradise launched in October of 2013. Writing the book helped John realize that he did have a pWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/12/201744 minutes, 12 seconds
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SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss

Ryan Deiss has taken email marketing, sales funnels, and creating and selling products to another level. He is the founder and CEO of DigitalMarketer which is a premier online community for anyone marketing online. Ryan and his team have invested over $15,000,000 on marketing tests, have generated tens of millions of unique visitors, sent over a billion emails, and have run over 3000 split tests. Today, Ryan shares his marketing expertise as we talk about his book the Invisible Selling Machine which is all about email marketing and is also based on a product that supplies marketing email templates. Ryan shares how a book is a great tool to jumpstart a business and the importance of having a back end in place. He also used a unique webinar concept to test the title and write the book fast. Ryan shares how he and his editor collaborated and then how he edited everything to make sure it was in his voice. He also shares insights into marketing, writing, and being an effective entrepreneur.     You can find Ryan here: DigitalMarketer Ryan Deiss LinkedIn @RyanDeiss Twitter Ryan Deiss facebook Invisible Selling Machine Books by Ryan Deiss   Show Notes [01:49] Ryan feels that books are timeless because people get it. Ryan wrote The Invisible Selling Machine because he had something to say and there weren't a lot of books about this topic.[03:27] The book is great as media and a lead generation tool. A book isn't a business, a book jump starts a business. [04:15] After the book Ryan had the next step which was The Invisible Selling Machine template product. The concept stands alone and that information is the foundation of the book.[04:59] Even though he had a course on the topic, writing the book took a lot of effort. Ryan had to think through how to teach the concepts. [06:21] Ryan created a webinar and split tested titles to get the title for the book. The webinar bullet points were on the back of the book.[07:16] He wanted the story in the webinar to create a foundation and then share the result. Then he wrote a step by step and addressed objections and it turned out to be a good format for a book. Ryan had an editor that helped turn the webinar into the book, then Ryan rewrote a lot of it. [10:49] How it's important for a bWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
12/5/20171 hour, 6 minutes, 40 seconds
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SPS 031: Building my Business & Group Coaching Program with Jaime Tardy

Jaime Masters (Tardy) is a 7-figure business coach, keynote speaker, bestselling author, mother, entrepreneur, and someone who I am excited about having on the show today. She is the woman behind the Eventual Millionaire website and podcast. She is also the bestselling author of The Eventual Millionaire book which we are going to talk about today. She has interviewed over 200 millionaire entrepreneurs and has been featured on major news outlets like CNN, MSN, Success Magazine, and Yahoo. Today we are going to talk about her book “The Eventual Millionaire” and what it has meant for Jaime’s business and coaching along with the marketing side of the book. Jaime is a good friend of mine, and we have talked about the book often, and I am really excited to have her on the show.   You can find Jaime here: Eventual Millionaire Eventual Millionaire Podcast Jaime on Twitter @eventualmillion The Eventual Millionaire by Jaime Tardy Jaime Masters on LinkedIn   Show Notes   [01:32] Jaime thought she wasn't a good writer, but her website was taking off and she made writing a book a goal. She also had agents interested because she had an audience from her website.[03:35] The agent contacting Jaime was timely because earlier she had made writing a book one of her goals but had put it on the backburner. [04:46] She had to decide whether to self-publish or publish traditionally. She had a story because she quit a high paying job and got out of $70,000 in debt. [07:24] Writing with a traditional publisher and meeting the deadlines can be difficult. [08:15] The purpose of the book was to condense all of her interview information for her readers. The book also helped her coaching career because people will get behind a book and promote you. The book helped with leads for her products and speaking engagements. [10:05] Also the bloggers that rose to the top had books, she wanted to also have that credibility. Her kids also thought it was pretty neat.   [12:10] She found her book on the shelf at Barnes & Noble on 5th Ave. in New York.[13:06] Writing the book proposal took about three months. Just getting the book to the publisher took about a year. [18:36] How the editors and marketing from the traditional publisher weren't done very well, so Jaime still had to do adWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/28/201751 minutes, 7 seconds
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SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd

The man, the myth, the legend; Peter Voogd is the leading authority for young entrepreneurs. He built an 8 million dollar empire by the age 27 and has trained close to 5000 entrepreneurs. He is the founder of Game Changers Academy, and the author of the International bestseller 6 Months to 6 Figures. He also runs the top rated podcast Young Entrepreneur Lifestyle 2.0. We are going to talk about Peter’s book, and how he used it to grow his business. Peter started with a unique story and then made sure that the angle he was using to approach his book and marketing was unique. Then he used a great launch team and used every platform that he had access too. He shares all of this with us, plus how he leveraged relationships with influencers including Donald Trump to really get the word out about his book.     You can find Peter here: Peter J. Voogd Young Entrepreneur Lifestyle 2.0 Podcast Peter on Twitter @PeterVoogd23 Game Changers Academy Peter Voogd on LinkedIn Peter Voogd on Facebook Peter Voogd on Instagram 6 Months to 6 Figures Books by Peter Voogd 6 Figures Book   Show Notes [01:49] Peter's book was years in the making. It was based on his last 6 or 7 years of experience. He went from dead broke to making a 6 figure income. The book took Peter's influence to a whole new level.[03:11] The main purpose was to shift our culture with a tactical hands-on book for entrepreneurs. He also wanted to impact people while building his brand. [04:26] It took Peter about 6 months for the actual book writing. [04:53] Peter needed a unique angle and he found 10 differentiators for his book. He developed partnerships and reached out to a top-notch team. He used all of his platforms at once. [06:48] He also wrote in publications, used his podcast, spoke to groups, and reached out to team leaders and influencers. [09:25] Leveraging other people's proven platform isWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/21/201754 minutes, 22 seconds
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SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee

Andrew Ferebee hails from San Diego and is a good friend of mine. Andrew is an entrepreneur, author, podcaster, and a lifelong student of life. He is the man behind the popular Knowledge For Men website and the author of The Dating Playbook For Men which we will be talking about today. He also has been hosting the Knowledge For Men Podcast since 2013 and has interviewed many of today’s successful leaders. Today, we are going to talk about The Dating Playbook For Men and Andrew’s launch strategy. Andrew wasn’t planning on writing a dating book, but he saw a need with all of the misinformation about men and dating that was floating around. Andrew shares how he wrote the book in 30 days while still creating great content, along with a lot of fun and interesting stuff about writing, dating, and lessons that Andrew has learned. This show was taped while Andrew was crushing his first launch, so it is also a perfect book launch case study show.     You can find Andrew here: Knowledge For Men The Dating Playbook For Men Books by Andrew Ferebee Andrew Ferebee on LinkedIn Andrew on Twitter @AndrewFerebee Andrew on Instagram Knowledge For Men Podcast   Show Notes [01:30] This show was recorded when Andrew was in the middle of a launch. [02:02] Andrew never wanted to write a dating book, but he felt The Dating Playbook needed to come out because there was so much damaging information out there.[02:45] It took Andrew about 30 days to write this 200-page book because it came from an audio program that he had. It was an awesome product, but it wasn't selling because of lack of marketing. He transcribed the audio program and then added and removed content and then got it edited. [04:14] Andrew thought revisiting all of the old content was a lot of fun and having someone to work with made it really easy. [05:40] Andrew found a really great letter through Elance which is now Upwork. [07:15] Andrew went with The Dating Playbook because the answer to dating is to become a stronger, more powerful, grounded man. Having guys become a powerful version of themselves is the answer, not pick up lines. [11:31] Andrews book was also great for lead generation for his higher ticketWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/14/201753 minutes, 18 seconds
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SPS 028: Getting Your First 10,000 Readers with Nick Stephenson

Today, I am talking with Nick Stephenson. Nick is a bestselling author of fiction and nonfiction. Plus, he teaches new authors how to find their first 10,000 readers. Nick is a good friend of mine, and when we talk we geek out on things like marketing and audience building. We are always on Skype sharing our best stuff with each other. So I thought I should have him on the show to share these things that he does so well. Nick tells the story of how he never intended to be writer, but he knew he wanted to do something creative on his own terms. When Kindle books and self-publishing came along he thought it was a great opportunity to write a book. Even though his first book didn’t start out selling a lot, he was so encouraged that he wrote more books and even started teaching others to do the same. Nick says that if he can do it anyone can, and he shares a lot of amazing information today.   You can find Nick here: Your First 10,000 Readers Nick Stephenson’s Books Nick Stephenson on Facebook Nick Stephenson on Twitter @Nick_Stephenson   Show Notes [01:42] Nick shares how he got started. Nick always wanted to do something creative on his own. Self-publishing on Amazon came along at the perfect time for Nick. The thought of writing for a living sounded really interesting to Nick. [03:48] How Kindle books allow people to control their own output and the amount of work they do. [04:22] The first month Nicks first book sold $200.00 then $500.00 the second month and then it trailed off. He was still so excited that strangers were buying his book. That he was inspired to write 5 more and then he started teaching authors how to write and market their books. [05:47] How Nick built everything up from nothing. Working hard and working smart and knowing what to do next is the key. [06:16] It took two years after publishing his first book until Nick was able to make a full-time limit on things. [07:16] How important it is to have a marketing plan to actually get eyes on your books. [08:01] Nick wanted to learn marketing and started following other successful publishers and adapted their approach. There really are no new ideas. Marketing has been around for a hundred years. [10:37] It took Nick a year to figure out how to get traffic and readers. There is no shortage of readers in the world, you either have to pay for it or find it. [11:42] Being smart and working for traffic. Nick tried Twitter and Facebook and then decided to go direct to readers. The huge database strategy worked for Bookbub, so Nick decided to do the same thing and build a list. [12:56] When Nick's focus was building an email list he realized he could send out an email and sell books. [14:29] He started putting an email signup in his books. You have to givWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
11/7/201747 minutes, 53 seconds
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SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp

Josh Shipp is an author, global youth empowerment expert, and an acclaimed speaker. He is a former at risk foster kid turned youth advocate. He is renowned for his documentary TV series on A&E that followed his groundbreaking work with teens. He is also the author of the national bestseller “The Teens Guide to World Domination”, and was listed on Inc. Magazine's 30 under 30 list. Today, Josh shares a little about his background and how he started speaking. Along with why he decided to write a book. He shares the mistakes that he made during his first attempt at writing, and how his writing process is now more like an assembly line that incorporates a writing partner and insight from a focus group. He shares inspiration for life, writing, and more.  Josh is a good friend of mine and a great guy. My mom is even a fan of his.     You can find Josh here: Josh Shipp Website Josh on Facebook Josh on Twitter @JoshShipp Josh on YouTube Books by Josh Shipp The Teens Guide to World Domination   Show Notes [01:51] Josh was giving speeches when he was a teen. He had been kicked out of several foster homes and experienced abuse and neglect, but he also had a chip on his shoulder. With counseling, things started slowly turning around for him, and he started speaking about it. [02:35] He became an unintentional success story and started speaking at high schools. [03:18] The only product Josh had to sell was himself and his speeches. He needed a book to establish himself. Plus, it would help him leave his message behind for people to use. [04:39] Josh tried going into isolation to write his book. He tried it, but it wasn't for him. [05:48] Having personal guilt over a preconceived idea of how he should write. Now, he thinks of his books as an assembly line. Every writer needs to find what works for them. [06:36] Josh has a writing buddy that he partners with. They get together and decide what the chapters will be about. Josh decides the three things that need to be said. Josh's partner takes the big picture and starts writing about the idea and concept. Josh is a better visionary and editor. He edits and gives notes. Then after a back and forth, they give the book to a focus group. [09:07] They share small parts of the book with the focus group and ask how it can be 10% better. This process has been a game changer. [11:29] How only about a 5th of the people in the focus group would reply, so he made sure he had aWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/31/201748 minutes, 21 seconds
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SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker

After 14 years of struggle, T. Harv has cracked the code and went from zero to millionaire in only 2 ½ years and has gone on to become a multimillionaire. During his years of hardship, Eker vowed that should he ever get rich he would help others do the same. He kept his promise and went on to build one of the largest success training companies in the world. He also shocked the publishing world with his book Secrets of the Millionaire Mind. This is one of my favorite books of all time. He hit number one on the Wall Street Journal, New York Times and USA Today bestseller list the first week of release. The book has now been translated into 42 different languages. T. Harv is considered one of the most exciting teachers on the planet and is known for his tough love style. We talk about why T. Harv decided to write his book and how it has been a driver for his business and his life.     You can find T. Harv here: Harv Eker Harv Eker on Facebook Harv Eker on Twitter @T_Harv_Eker Books by T. Harv Eker Secrets of the Millionaire Mind Speedwealth   Show Notes   [01:49] T. Harv decided to write the book for credibility and marketing. Once you have written a book, you become a teacher and an expert. [02:45] The number one reason people will buy anything is trust. Publishing a book shows that you are an expert. [03:46] T. Harv was able to use his Millionaire Mind Intensive training as the basis for his book.[04:59] How Jack Canfield suggested T. Harv get in touch with his book agent. [06:05] T. Harv got a million dollar advance up front. [06:38] Will this book sell is a key factor in getting a publisher. [07:27] How T. Harv crossed off the editor's edits because he wanted his message to sound how he speaks. [07:59] The reason his book went number one was preselling. [08:55] To get on the bestseller lists your books need to be sold in a big clump in advance. [10:05] He used his live training and a launch to his own database and joint venture partners. And brick and mortar bookstore channels. Spreading the sales out through promoting the book through different bookstores. [13:28] The key to T. Harv's success was preselling his book with a large list. [13:59] Seminars was the biggest driver for hiWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/24/20171 hour, 45 seconds
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SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins

Jeff Goins is a full time writer living just outside of Nashville, TN with his wife, his son, and a border collie. Jeff is now the author of 5 books. Including the national bestseller The Art of Work. He is a podcaster and a blogger with his website Goins, Writer visited by over four million people from all over the world. If you Google “how to write a book” Jeff’s website is the number one result that comes up. Jeff shares his writing process and how he has evolved as a writer. He also shares how much he loves writing and being a writer and how important words are in everything we do or want to do. We talk about the importance of preparation, writing outlines, and investing the work up front before writing. Jeff shares how he flushes out and explores ideas along with the importance of writing every day. He also shares his inspirational ideas about how to know when you are a writer and more.     You can find Jeff here: Goins, Writer Jeff Goins on Twitter @JeffGoins Jeff Goins on Facebook Books by Jeff Goins Wrecked The Art of Work   Show Notes [01:28] Jeff continues to write because it is his calling and purpose. It's his purpose in life to connect people with ideas. [02:05] Words have the power to change the world. Every great movement begins with words. [02:41] His writing process consists of creating an outline and then writing at least 500 words every day. Blogging helped give him the discipline to write on a daily basis. [04:55] Jeff wrote Art of Work then scrapped that writing and did a lot of research and then rewrote it. [05:58] The more Jeff's writes the more time he spends preparing to write. [06:24] The importance of the process of thinking about writing and finding the right idea. [07:38] Jeff spent 5 months doing the research for his book that will take him 6 months to write. He first starts with an idea and then researches and tests that idea. [09:23] Have an idea where you are going before you start. Invest the time before you start writing. [10:39] Jeff chases what he is curious about, but most of his books come from personal experience. [12:12] When Jeff gets an idea Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/17/201737 minutes, 42 seconds
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SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder

Eileen Wilder is a bestselling author, pastor, and coach who teaches women how to experience unstoppable self-confidence. After going through Self-Publishing School, she experienced breakout success publishing her first book The Brave Body Method on Amazon. Then eight months later, a publisher asked to acquire the rights to the book and released it nationwide. She has since gained national TV coverage, speaking opportunities, and out front placement at Barnes & Noble. Through the success of this book, she has managed to serve more people than she had ever imagined. Although, starting wasn’t that easy. Eileen had an epiphany while at her grandmother’s funeral and realized she needed to do something great and share her gifts with the world. She still struggled with confidence, but was able to push through and build confidence through going through Self-publishing school and developing a powerful writing habit into her daily routine. Eileen shares her story, her book, and more with us on this episode.     You can find Eileen here: Eileen Wilder Website The Brave Body Method Eileen on YouTube Eileen on Twitter @eileenwild Eileen’s Facebook Page   Show Notes [01:33] Eileen had an epiphany at her grandmother's funeral and decided that she needed to write a book. [02:25] Eileen asked herself if she was really contributing to life. She needed to speak the message inside her heart. [04:28] How Eileen struggled with lack of confidence and had a gradual awakening. [06:21] The habit of writing 1000 words a day in Self-publishing school helped give her confidence and discipline to accomplish her goal. [07:08] Her routine consisted of waking at 4:30 and going to the gym. Then she would sit down and write for an hour and a half. [08:18] Through focused time and doing it every day and eventually her book was finished. [11:08] Through SPS she learned how to structure, write, break things down, and market her book. [12:44] How Eileen became obsessed with finishing her book and completing her goal. The power of laser-like focus. [13:54] The domino effect of having discipline in her life and the ripple effect. [14:40] Mindset changes and not having limiting beliefs when it comes to completing goals. [16:19] Don't share your writing with the wrong people. [16:34] Being yourself and writing with your voice alone. [19:26] Finding someone to support you and not letting others discourage you. Eileen found a lawyer and language master that helped her with her book. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/10/201747 minutes, 42 seconds
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SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port

Michael Port an entrepreneur, podcaster, and keynote speaker. Michael is the author of six books including Book Yourself Solid and Steal the Show. The Boston Globe referred to Michael as an “uncommonly honest author” and Jonathan Fields has called him “a public speaking phenom.” Michael also hosts the Steal the Show Podcast and is the founder of Heroic Public Speaking and Book Yourself Solid School of Coach Training. He was trained as an actor and has been on television shows like Sex In the City and Law and Order. He especially shines as a keynote speaker and has even been know to offer live coaching sessions while on stage. Michael is a successful guy, and I'm really excited to learn about how he used his books to promote his speaking career and establish himself as an expert.   You can find Michael here: Michael Port Book Yourself Solid Steal the Show Books by Michael Port Steal the Show Podcast Heroic Public Speaking Book Yourself Solid School of Coach Training   Show Notes [01:34] How everybody was writing a book and Michael thought it was a natural progression for him to do the same. [02:41] Being a writer and finding the right narrative. Writing as practice for writing. [03:33] How Book Yourself Solid reached #2 on Amazon. [04:49] The importance of organization and being perceived as the expert.[05:10] Breaking all of the content down into sequential modules. [06:06] The modular framework and how well it works. Along with the chronological and numerical framework and more. [08:18] The framework combinations Michael used for his books. [10:01] How stories and jokes often follow the 3 act structure.[10:27] Playing the right rolWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
10/3/20171 hour, 5 minutes, 38 seconds
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SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker

Daniel Decker is the CEO of Higher Level Group and an expert at platform development, book launching, and marketing for authors and speakers. He has worked with such notable authors as Jon Gordon, Michael Hyatt, Ryan Blair, Mark Sanborn, Crystal Paine, Allison Pataki, and Tony Robbins to name a few. If you haven’t heard of him, you have probably heard of one of the books he has helped launch. We talk about his first book marketing venture, and how he crushed it and moved on to creating even bigger launches and platforms. We also talk about the importance of having a team, and how self-publishers still need to get out there and hustle on their own. Daniel shares the importance of offering something of value when trying to find promotion opportunities. He also shares his past successes and lessons learned along the way. He talks about platform building for speakers and authors and more.   You can find Daniel here: Daniel Decker Higher Level Group Daniel on Twitter @DanielDecker Daniel on LinkedIn Daniel on Instagram   Show Notes [02:10] How Daniel got started on the book side of things. He had an ad agency. His friend, Jon Gordon, wrote a book and they crushed it on marketing. [06:25] Jon had a 4-week Today Show segment with ways to get your energy up. Taking it national worked.[07:12] How Daniel focuses on relationship capital and adding value. He presented already researched ideas to producers which would help the producer as well as themselves for promotion purposes. [12:52] If Daniel can help better the world and feed his family it is a win win. [13:33] Daniel gets enough business by referral that he doesn't really have to market his services. [14:31] On the first launch the combination of everything was the key, but being on The Today Show really helped. They also ran a Dr. Weil ad. [17:44] Being a giver and meeting Michael Hyatt through his blog. He offered to add value to Michael's platform and proved that his ideas were good. [19:03] The importance of leverage and having a special landing page instead of an AWeber form. [24:00] Daniel takes every client as an individual and what their goals are before creating and condensing the campaign. [25:38] How it's harder for self-published authors to get on the New York Times list. Presales are important and distributing sales among retailers. [26:54] Having a 50/50 strategy between pre-sales and launch marketing. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/26/20171 hour, 10 minutes, 11 seconds
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SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine

Today, I am speaking with Crystal Paine from Money Saving Mom. Crystal is a wife, mother, speaker, and author of several books. Money Saving Mom is a coupon and blogging website about intentional living, finance, family, and business. Crystal began couponing while living on a strict budget while her husband was in law school. Her couponing and blogging eventually turned into her Money Saving Mom blog which exceeded her expectations and helped allow her and her husband to purchase their home outright. Being around Crystal is contagious. She is just one of those people who you would trust to let your kids go to her house. I’m excited about this episode as we discuss how Crystal used her books to help promote and grow Money Saving Mom to phenomenal levels. Crystal wrote her first book The Money Saving Mom’s Budget when she was contacted by a publisher. She had a following, but she didn’t really know how to write a book and really didn’t understand the contract. Her first book deal was a bit rocky because she did everything wrong, but it was a great learning experience. She shares her lessons and inspiration for writing a book the right way. Some of these include having a thorough plan, outline, and proposal. As well as having a ghost editor to help with cohesiveness, accountability, and input. With these experiences learned Crystal is now a book writing machine, and she shares all of this and more in today’s episode.   You can find Crystal here: Money Saving Mom Books by Crystal Paine The Money Saving Mom’s Budget Money Making Mom Book Say Goodbye to Survival Mode   Show Notes   [01:34] Why Crystal decided to write her first book The Money Saving Mom's Budget. [04:43] Lessons learned included needing to have a plan before writing a book. [05:31] On her second book she spent time finding the idea and then focusing on that topic and writing a proposal that outlines every single step. [07:20] Using ghost editors made the full-length book process much easier. [08:21] The editing process helped with accountability and organizing and strengthening the text. [09:54] Having published books gives a form of legitimacy and credibility that opens up opportunities. [11:18] Going through a publisher is not as strong an income stream as self-publishing. [11:56] Crystal had to make the time to work on her books because she is extremely busy and it becomes a family endeavor. [13:01] Getting up early helped with her first books. She wrote her third book from midnight to 4:00 am to find time to focus.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/19/201748 minutes, 20 seconds
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SPS 020: How to Punch Worry in the Face with Mitch Matthews

It’s the man, the myth, the legend Mitch Matthews. Mitch is a speaker and entrepreneur and the host of the DREAM. THINK. DO. podcast. Mitch is an inspirational guy. He is a success coach and the author of Ignite: 3 Simple Steps for re-sparking Your Buried Dreams and Building a Plan That Finally Works. He is also the founder of the BIG Dream Gathering where people can get clarity on their dreams and goals and then build a plan that enables them to take massive action towards those goals. Today, we talk about the worry, fear, and doubt side of writing a book. We talk about how there is a huge disparity of people who want to write a book compared to people  who have written a book. Circumstances sometime have something to do with it, but the main problem is usually mindset. Mitch shares his ideas about how to think better and to create the right mindset to crush our goals and dispel worry, fear and doubt. Mitch also touches on his 3 ways to punch worry in the face, tips for productivity, and hacks for getting that writing done.     You can find Mitch here: DREAM. THINK. DO. Podcast Mitch Mathews Website Ignite: 3 Simple Steps for re-sparking Your Buried Dreams and Building a Plan That Finally Works Mitch Mathews LinkedIn BIG Dream Gathering   Show Notes   [02:06] Things that get in the way of thinking better. Worry. [03:59] How we get nervous right before publishing a book. Worry is why so many people never take the final step and publish. [05:33] First step is to acknowledge worry. Sometimes we don't even realize it has overtaken us. [07:11] How fight or flight can be good when it comes to safety, but chronic worry has negative effects. [08:19] How worry narrows our ocular nerve and makes us see less, great for escaping predators but not so much for creativity. [10:45] Acknowledging the worry is there and then replacing it. [11:14] Taking an inventory of what you are actually concerned about. [14:06] How many of the things that people worry about can be overcome with training. [14:22] Getting so caught up in the fear that you don't take that first step. [14:40] Distinguishing between good and bad worry. [15:31] How journaling can help get a handle on the worry so that you can acknowledge it and make adjustments. A worry journal. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/12/201757 minutes, 33 seconds
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SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn

Pat Flynn from the Smart Passive Income Blog and the Smart Passive Income Podcast is an entrepreneur, blogger, podcaster, speaker, author, and an all around great guy. He one of the OGs of the Internet. It doesn’t matter how many people you talk to, some of them will say they got started after listening to his podcast or reading his blog. Pat is the author of two books. Let Go and his newest book Will It Fly. I’ve talked to him in the past before he launched his books, now it is time to take a peak on the other side  after launching his books. When Pat wrote Let It Fly he wanted to create a book about a topic that people wanted to learn about. Instead of writing what he wanted to write about. He asked questions, used surveys and polled his audience to find that correct topic. Then he went beyond this and used several methods to validate the process. Including a bold and unique process that he writes about in Will It Fly.   You can find Pat here: Smart Passive Income Smart Passive Income Podcast Pat Flynn on Twitter @PatFlynn Pat on Facebook @smartpassiveincome Let Go by Pat Flynn Will It Fly? Book   Show Notes [01:49] Why Pat wrote Will It Fly. He always knew he wanted to write another book and a business book at that. [02:29] He tried to discover what would help the most people to find a topic to write about. With surveys and conversations, he discovered that people struggled with finding a business idea. [03:29] He also used his Ask Pat Podcast to find out what people really wanted to know. [04:00] He also asked random people on his email list to pay him $10 to show that they would actually buy the information.   [04:53] Fears and unknowns are what scare people when starting a business. [05:32] Validation experiments buying AdSense ads by Tim Ferris.[06:59] Why Pat chose to self-publish. [08:55] The book also became a Wall Street Journal Bestseller. [11:19] Pros and cons of self-publishing and timelines. Pat hired aWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
9/5/201748 minutes, 6 seconds
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SPS 018: Scaling Up Your Business Using Books with Verne Harnish

Verne Harnish is the Founder of the Entrepreneurs’ Organization and the Founder and CEO of Gazelle’s. He has written three books including Mastering the Rockefeller Habits and The Greatest BUSINESS DECISIONS of All Time and Scaling Up. He also has to be one of the best presenters that I have ever heard. He is a great guy, and I’m excited to have him on the show today. Verne lives in Barcelona, Spain with his wife and four children, and besides being a businessman and private investor, he also makes time for hobbies like piano, tennis, and even magic. We dive into why Verne based his book on the habits of Rockefeller, and how Verne went from a traditional book style to more of a textbook on steroids style in Scaling Up. He also shares a trick to finding a good ghost writer and his interaction with the Rockefeller family. Verne writes on Thursdays for thoughts and research. Then when it is time to write the book he sits down and writes for 6 to 8 hours a day for 2 to 3 months. We even talk about his morning routine and the time advantages of being in Barcelona to how he scales from books to major business investing.   You can find Verne here: Scaling Up Website Gazelles Verne Harnish on LinkedIn Verne Harnish on Twitter @agilescaleup Scaling Up Mastering the Rockefeller Habits The Greatest BUSINESS DECISIONS of All Time      Show Notes   [02:27] Verne wished he had written his first book earlier. [02:49] He launched an executive program for EO and he featured the Rockefeller habits which started out as a series of articles [03:59] If you need a writer find someone who has written about you. [04:31] All of the articles about the Rockefeller habits became his first book. [04:56] How Verne decided on the Rockefeller habits. [05:08] How Rockefeller had put in place habits critical to scaling a business. [05:56] How the Rockefellers didn't seem to have a problem with the book. Although, he changed his name to Scaling Up. [07:34] How the book made sense for everyone in the company to read not just the CEO. [08:49] The importance of having a great title and a great cover and a book can make a great business card. [11:53] How Scaling Up is like a textbook on steroids. [12:12] The process of going from the first book which was a traditional style book to the Scaling Up textbook format. [13:32] Scaling Up references 40 books because nobody has all of the answers. [14:01] Verne writes every Thursday and he also has writing partners. [16:16] It takes 10,000 hours to find your voice and become an expert at something. [19:39] Verne's morning routine includes a breathing meditation and exercises then he works on his biggest thing. [22:06] Educating and not selling is how we market now. A book is a great way to do this. [24:17] How having the bookWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/29/201743 minutes, 15 seconds
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SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker

Jeff Walker the #1 New York Times Bestselling Author of Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Jeff’s launch strategies have transformed the way products are sold online. Before he started talking about his product launch formula, there was almost nobody else talking about product launches. The idea of a million dollar launch even seemed ludicrous, but now no one even bats an eye at a million dollar launch. His techniques aren't just for gurus or people with established platforms. He has helped thousands of students in hundreds of different niches, and they have generated over 500 million dollars in sales using the product launch formula. His book launch was a huge success and we are going to dive into that and the impact it had on his business and The Product Launch Formula itself. We also learn how Jeff was involved in online business since 1996 and created The Product Launch Formula in 2005, and how he hopes the book will cement his legacy.   You can find Jeff here: Jeff Walker Website Product Launch Formula The Launch Book    Show Notes   [01:46] Why Jeff wrote and published Launch. He began online business in 1996 and became really good at launches. [02:04] In 2005, he began teaching launches through the Product Launch Formula. [03:05] Jeff wrote the book to get credit for his Product Launch Formula that he created. He also did it for legacy. [04:43] He also wanted to help people and generate leads for his course. [05:29] Writing the book was a challenge because he was obsessed with making it a good book. [07:03] How writing and editing at the same time wastes time. [08:02] Jeff used early morning writing time on his writing days to get his writing done. [09:06] He used relaxed melodies and binaural beats for 50 minutes at a time. Then a 10-minute break and then back on for another 50 minutes. [10:53] Having a big following and a large list helped make the marketing easier. He also used JV partners and affiliates. [11:55] During a launch you shine every asset you have on your book or product. [12:22] If you don't have a list, start one now.  [13:40] He used a 99designs contest for an awesome book cover. Then he let his community vote on the best cover which was great publicity for the book. [15:36] He also created an unboxing video of his first box of books being opened. [16:14] The pre launch gets people engaged and excited. Then he had a pre-sale launch with bonuses. [17:44] He also tested upsells to use with the book like his list-building course. [21:35] Then he ran a special on The Product Launch Formula. [23:38] How the book has impacted future launches of The Product Launch Formula. [24:19] There is one PLF launch a year, the year after the book launch PLF increased by a million dollars. [25:12] Then it increased, even more, the following year up to 5.1 million. [26:10] PLF is a process that romances people into the sale with content. [29:02] The launch ends when you pull the product or when the price goes up or when the bonuses go away. [29:56] For books or lower priced items deliver value ahead of time and get people excited. [32:30] Sustaining sales and gaining momentum. [35:53] How Jeff doubled up marketing efforts to try and make the Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/22/201752 minutes, 52 seconds
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SPS 016: My Exact Process for Writing 16 Books with Joanna Penn

Joanna Penn is a New York Times and USA Today bestselling author. She writes thrillers and nonfiction. She is a professional speaker and entrepreneur who was voted as one of the Guardian UK Top 100 Creative Professionals of 2013. Her website The Creative Penn is regularly voted as one of the top 10 websites for writers. Her site has a lot of great content, but today we are going to dive into her writing process. Joanna is a prolific writer, and she shares a lot of value. Her writing gets a lot of accolades, but she also has a lot of books out. She is known for publishing quality and quantity in the fiction and nonfiction arena.  After college Joanna became a consultant, but she was in search of the thing that she really loved and tried many different things. Joanna wrote a book about Career Change which ended up changing her career trajectory. In writing this book, she learned that she loved writing. She didn’t get to where she is overnight. It has been a 15 year journey. Today, we talk about that journey, Joanna’s writing, and more.   You can find Joanna here: The Creative Penn Books by Joanna Penn The Creative Penn Podcast Joanna on Twitter @TheCreativePenn   Show Notes [01:30] Joanna's journey began with journaling as a teenager. She studied Theology at Oxford and then became a consultant. [02:25] Joanna tried many things like a scuba diving business and property investment, but she was searching for what she loved. [02:36] She wrote a nonfiction book called Career Change. This actually changed her life because she learned about writing and publishing and she quit her job 3 years later. [03:57] How reading a lot is important to understanding nonfiction. She wrote notes and made her first book up as she went along. [04:53] She used beta readers for her first book and listened to their feedback. [05:16] She also paid for an editor and cover design. She also learned that she loved the process. [05:51] How working for a paycheck you don't feel like you have earned anything. A book can earn and create a permanent impact. [07:10] How reading someone's book is like access to their brains. [07:33] How Joanna's first book really changes your life. [07:56] If you enjoy writing books and you love the process you are a writer.  [08:28] Joanna's passion was in the writing and learning and helping other people. [08:47] Her business came out of a passion. [09:38] Joanna's writing process. She uses Scrivener. For nonfiction, she brainstorms the chapters and table of contents and then fills in the blanks. [11:27] She prints out and goes over her draft and then gives it to her editor. Then her beta readers and proofreader. [13:08] How writing improves over time. She is now a better writer. Every time you write a book you learn new things. [15:20] Things that Joanna has done to be a better writing include using better editors and understanding flow. [16:26] How a book needs to lead people through a journey. [17:02] How Joanna also takes courses from people who are doing what she wants to do. [18:02] How reading a lot is a great education. Read in your genre to understand how it works. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/15/201751 minutes, 42 seconds
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SPS 015: How to be a Writing Machine with Steve Windsor

Steve Windsor is a best-selling author who writes wild and irreverent thriller books. He also writes how-to books on being an author. He is also one of my earliest and most successful students here at Self-Publishing School. Steve is a writing machine. He writes quality content fast with his no nonsense, no BS, and sometimes controversial style. Many writers strive to be as talented and productive as he is. Steve worked in IT and start-ups. He was always a good writer, and he always wanted to write. After a failed Google interview and being prompted by his wife, Steve decided to head to the coffee shop and give writing a try. His routine was to go to the coffee shop before it opened and then sit in the corner and let himself go inside and write. By writing about his own inner dialog, Steve learned to rip off every filter and crank out the words. He still practices this no nonsense style today. He also shares his methods for writing fiction and nonfiction along with a lot of other great stuff.   You can find Steve here: Steve Windsor Website Books by Steve Windsor   Show Notes [02:04] How Steve began writing and became the writer that he is. [05:31] Steve is a project oriented person who likes to see the finished product. [05:51] Without a finished product, you have nothing to work with. He dives in and writes his first drafts fast. [06:33] He consumed everything he could get his hands on and learned about dialog and writing. [08:12] Steve blocks out large amounts of time and gets immersed in what he is doing and imagines the world he creates in his mind. [09:22] Steve says he writes 15,000 words in a day using his immersive method. [12:02] Some of the questions that Steve had to get past before becoming a writer. [13:48] Going to misery school (your job) for most of the year. This caused Steve some hardcore introspection. [15:32] Doing something for just money wasn't the lifestyle that he wanted. [16:08] Everybody asks if their writing will be commercially viable. [17:18] Steve has been cranking out a book a month. He would do the writing in about a week. [19:38] Steve's writing methods for non-fiction. [19:59] He wanted to learn story structure. There is story structure for fiction. [20:43] How bad guys monolog instead of shooting the bad guy. [22:03] There is a formula for writing fiction. Learn the basics, craft the story, and improve. [23:09] How Steve would plot out the novel and put the points in the proper place. Then he would focus on those areas. Being immersed in the world Steve stays in the zone and doesn't stop. [24:53] How writing through structure helps him to keep focus and control the story. [26:23] To write decide that it is important to you. If that is what you are going to be then you have to dedicate time to it. If people put time and money into something that is what they care about. [28:07] Block off a day to get immersed in the world. Take 3 days and go to the coffee shop from 4:30 am until the afternoon or evening. [30:13] Finding a sacred place to write. Steve likes a coffee shop, but he has written just about everywhere. [31:40] Self-Publishing School helped Steve hone his writing skills and discover how to market his books. [34:34] Challenge yourself to write as much as you can. There is no reason why you can't put out a lot of content. Human beings can do amazing stuff. [35:43] There is a lot of competition with fiction. Fiction makes more money once you figure it out, but it's a long haul game. [38:50]Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/8/201755 minutes
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SPS 014: Before Book” vs. “After Book” with Brian Tracy

Chairman and CEO of Brian Tracy International, a company that specializes in the training and development of people and organizations, is a coach, speaker, and bestselling author with over 45 published books. He has consulted with more than a thousand companies and has addressed over 5 million people in his over 5000 worldwide talks and seminars. Brian has written and produced over 300 audio and video learning programs, including his bestselling Psychology of Achievement. He speaks to worldwide audiences on the subjects of personal and professional development. Prior to founding his own company, Brian was CEO of a $265 million development company. Brian speaks four languages and considers himself a bibliophile and obsessive reader with a huge library of books. I am excited today, to talk with Brian and find out how he used his books to build a massive International brand and speaking and coaching career.   You can find Brian here: Brian Tracy International Brian Tracy Books Brian Tracy on Twitter @BrianTracy Brian Tracy on YouTube Brian Tracy on Facebook Brian Tracy on LinkedIn   Show Notes   [01:55] After selling a million audio programs Brian was approached by a literary agent in 1978. His first book was Maximum Achievement. [03:19] His second book was on selling, and he became the top sales trainer. Books help establish you as an expert. [04:33] Brian made a decision to write a book every 90 days. This was 15 years ago. [05:13] He reads about 2-3 hours a day and he has the intellectual capital to write his books. [06:37] He writes for some of the greatest publishers in the world.[06:57] Characteristic that determines success is long term perspective. Long term goals. [09:52] Think like rich people and you earn far more money. The way you think changes your life. [10:56] Brian researches subjects he enjoys until it reaches critical mass and he has enough knowledge to write a book on the subjects. [11:50] Successful entrepreneurs help people, and successful books help people with great ideas. [13:54] Brian's writing process and how he expands chapters based on his knowledge. [18:51] When to write your second book, after your first book. Just get on with it. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
8/1/20171 hour, 4 minutes, 57 seconds
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SPS 013: Beyond the Bestseller with Hal Elrod

#1 Bestselling Author of “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” Hal Elrod has managed to take this one book and build a business, following, and movement around it. He now has an entire “Miracle Morning” series and has had crazy success as a coach and speaker. Hal is also a good friend of mine who happens to live in San Diego. His book has had an amazing impact on my life as I have been consistently applying the principles. His book is not only life changing, but his story is incredible too. When Hal was 20 years old he was in a car accident where he was hit head-on by a drunk driver. He actually died for 6 minutes and ended up with 11 broken bones and was in a coma for 6 days. He was told that he would never walk again. He went on to not only walk but run a 52-mile ultra marathon. He was also prompted by his doctors to write a book about his experience. The beginning profits of his first book “Taking Life Head On! (The Hal Elrod Story): How To Love The Life You Have While You Create The Life of Your Dreams” were stolen by his first publisher. Hal bounced back again and went on to he create the life-changing “Miracle Morning” book, community, and business. Today we discuss Hal’s book and how he built a business around it.   You can find Hal here: Miracle Morning Website Miracle Morning Facebook Community Hal’s Miracle Morning Books Hal Elrod Website Hal on Twitter @HalElrod   Show Notes [03:05] Hal's first book was actually “Taking Life Head On”. He was so happy and positive in the hospital that the doctors suggested he write a book. It took 6 years because he thought he wasn't a writer. [05:23] Hal used a small Mom and Pop publisher for his 1st book “Taking Life Head On”, it even made it to number 6 on Amazon. He'll never know how much profit this book made to get to number 6 because his "publisher" left town and disappeared with all of his royalties. [05:56] The difference between writing a good book and a book that creates income and impact. [07:58] Looking at people from a place of non-judgement. Feeling sorry for people who wrong us rather than being angry. [08:51] Biggest takeaway: everyone should write a book. [10:43] Books are the new "business cards". [11:50] Our story, our struggles, and our strategies. We all can write about these three things. [13:16] The Miracle Morning was Hal's story, struggle, and strategy. [14:24] Miracle Morning took 4 years because of lack of clarity and other issues. [15:30] Hal hired a coach because he knows the power of accountability. [16:16] Having accountability, and the book was finished in 4 months. [18:42] To market his Miracle Morning book Hal created a launch team. He also put up an opt-in page with the first two chapters offered for free. He also made an audio opt-in which ran for two years while he wrote the book. [21:13] An email list is income on demand. [22:46] Have an audience ready months in advance before your book goes live. [23:48] The launch team reviewed the book and shared on social. [27:46] Hal had an assistant create a graph of how many books were sold. His biggest sales month was December 2014. It was nice watching the graph curve up. [30:52] Hal is workinWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule
7/25/20171 hour, 1 minute, 46 seconds
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SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright

Lise Cartwright is a Self-Publishing School graduate. She has been one of the most successful students in the program. She is a bestselling author and coach based in Auckland, New Zealand. She blogs and writes books with actionable information for new freelancers and tim