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Secrets of Building Successful Businesses

English, Finance, 1 season, 54 episodes, 13 hours, 22 minutes
We'll share our thoughts, experiences and tips that help you grow your business.
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When the door says push, push. When it says pull, pull.

Today we discuss the importance of know how the different social media avenues value and promote content. Spoiler: producing poor content hurts your score.
7/9/20207 minutes, 32 seconds
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1 common marketing mistake: The bate and switch

Let's discuss how often marketing and product unintentional pull the classic bate and switch.
7/7/20206 minutes, 47 seconds
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Face the Cold, Hard Facts then face the cold hard cash.

Today we talk about how Admiral James Stockdale's life insights, as a POW, help build the best marketing campaigns.
6/16/202012 minutes, 8 seconds
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Haitian Spaghetti isn't for everyone

Does feeding strangers Haitian Spaghetti and trying to market without complete data have anything in common? The short answer: Abso-friggin-lutley.
6/8/20208 minutes, 34 seconds
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The Marketing Short Game Vs the Long Game

We take just a few minutes and discuss the importance of building a social community around your product or company.
6/5/20206 minutes, 12 seconds
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Marketing and dating: whats the difference?

Let's discuss how trying to date someone is just like marketing!
6/4/20208 minutes, 33 seconds
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Stellar Sales Series Part 7 - The Follow Up

In our last segment of our Stellar Sales Series we discuss the follow up. Turns out the best sales people don't leave people hanging.
5/27/202023 minutes, 48 seconds
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Stellar Sales Series Part 6 - Coffee is for Closers

Close the sale! Part 6 of our 7 part series is all about closing the sale. It's surprising how many people are uncomfortable with the idea of convincing someone else to adopt their way of thinking, but it is critical if you want the deal to go through.
5/27/202022 minutes, 9 seconds
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Stellar Sales Series Part 5 - Top 10 Objections Your Customer May Have

Part 5 of our 7 part series is all about overcoming objections. We covered that topic recently, so in this episode we spend most of the time discussing the top 10 objections that customers have during a sale and how to overcome them. 
5/21/202025 minutes, 16 seconds
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Stellar Sales Series Part 4 - Creating Desire

How do the biggest and baddest companies make customers crave their products? In part 4 of our 7 part series we drill down into why people can't wait to give their money to these companies.
5/21/202023 minutes, 21 seconds
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Stellar Sales Series Part 3 - Value

In part 3 of our 7 part series we share some great tips on how to present the value of your product - to show your product and brand in the best possible light.
5/19/202016 minutes, 42 seconds
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Stellar Sales Series Part 2 - Qualifying Your Customer

This is part 2 of a 7 part series where we'll share tips on how to be a stellar salesperson! In this episode we explore what qualifying your customer means and why it is important.
5/18/202018 minutes, 11 seconds
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Stellar Sales Series Part 1 - Building Rapport

This is part 1 of 7 of a series where we'll share tips on how to be a stellar salesperson! In this episode we explore why building rapport is important, and some ways to build rapport with your clients.
5/15/202024 minutes, 15 seconds
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Why I Bought a Vacuum When I Didn't Even Want One

What makes a person buy things they don't want? A better question is, how does a salesperson sell things that other people don't want? With this one key trick, that's how!
5/15/202013 minutes, 48 seconds
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You've Got An Offer... Great! Now Sell It!

Having an offer already puts you ahead of a lot of businesses. But an offer isn't any good if no one knows about it and if you don't share it with anyone. In this episode we'll walk through the 6 best ways to create the perfect offer pitch.
5/12/202013 minutes, 17 seconds
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One Thing That Made McDonalds So Successful

McDonalds did many things that led to their success - the good news is this is one easy thing anyone can do in their own business. 
5/12/202013 minutes, 23 seconds
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The One Principle That Will Help You Sleep At Night

Admittedly there's a lot to worry about when starting a business. Have I done everything right? Are my sales going up or down (or am I making sales at all)? Am I sending the right message to my customers and are they happy? Regardless of what you struggle with, this one principle will help you sleep better at night.
5/7/202019 minutes, 9 seconds
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Customer Journey: How Apple Got a "Are you #&$# serious!?" During A Presentation

Everyone knows that Apple is the king of customer journeys - but even they make mistakes. What was it that caused an angry outburst during a product presentation? In this episode we drill down into what caused this, and 3 tips on how to avoid it.
5/6/202028 minutes, 21 seconds
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4 Tips to Making Phenomenal Ads

We all know ads are essential because they are what bring in leads, which ultimately lead to sales. But how do you know if an ad is effective? In this episode we break down the 4 key ingredients to making a good ad.
5/5/202014 minutes, 58 seconds
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The Key to Turning Leads into Evangelists

We all want evangelists for our company, usually it takes years to get one. But using this one key principle has the potential to turn a lead into an evangelist overnight!
5/4/202015 minutes, 25 seconds
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3 Essential Tips for Better Communication

Once again, using our friend Gordon Ramsay as an example, we'll cover why communication is essential in business, and talk about 3 easy tips & tricks to enhancing your communication skills.
4/29/202015 minutes, 27 seconds
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3 Ways to Work Hard & Fail Every Time

If you're looking to fail, you're in the right place! Neil & I take a trip down memory lane to identify those key stories where we worked really hard and didn't get anything out of it.
4/28/202021 minutes, 6 seconds
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What do running a business and a marriage have in common?

Turns out, more than you would think. In this episode we share our thoughts on what success means to us and the #1 key to keeping a business together.
4/27/202016 minutes, 58 seconds
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Secrets of Sales #1: What are Your Dreams?

This is the first of a series where we explore 5 essential elements to making a sale. 
4/20/202014 minutes, 32 seconds
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Once Upon a Time...

How many books have you started to read but never finished? The reason you stopped reading them might be different than you think.
4/17/202010 minutes, 58 seconds
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Hey I Just Bought an Email List with 300k Names!

So you just bought an email list with 300k names? Great! Sell it back, you won't need it. In this episode we talk about how to get an email list that will actually work.
4/16/202012 minutes, 34 seconds
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Why You Must Start Producing Content Today

What more is there to say? Get out there and start creating content!
4/15/202015 minutes, 20 seconds
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Why Your Price Doesn't Matter

But people will buy my product because I'm cheaper than the competition! Will they, though? I'm sorry to break it to you, your price doesn't matter.
4/14/202019 minutes, 16 seconds
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4 Myths that Cause Failure

In media and television shows we all know that love is romanticized - real life isn't like the movies. The same is true in business; starting and running a successful business isn't how they show it in the movies. In this episode we discuss 4 myths that if not recognized & fixed will ultimately cause failure.
4/13/202016 minutes, 15 seconds
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Time Machine v2 - How to Get Rid of Attractive Women

In this episode we bring in a time management expert, Meagan Meyer, Product Manager at BYU, to share how she manages all her responsibilities. Neil also shares a story for how to get rid of an attractive woman that was taking all of his time.
4/13/202018 minutes, 13 seconds
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Turning Yourself into a Time Machine

Do you want to be a successful business owner? If so, it is critical that you learn to manage your time effectively. In this episode we'll explore what being a time machine and rock climbing have in common, and how that relates to getting it all done.
4/9/202017 minutes, 4 seconds
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How to Lose Friends and Push People Away

Who wants to win friends and influence people? That's so early 2000's. In this podcast we'll talk about the behaviors that you can employ to push people away.
4/8/202015 minutes, 39 seconds
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How to Burn Out Fast

What's the number #1 factor of heart disease, diabetes, depression & strokes combined? I'm not really sure, but in this episode we'll cover how to watch for the signs of burnout as you're growing your business and how to avoid it.
4/8/202011 minutes, 39 seconds
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Getting a Free Jeep - Follow up on Understanding

How does someone end up with a free Jeep? In this episode we explore how a misunderstanding caused this weird situation.
4/8/202010 minutes, 5 seconds
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Understanding: Starting a War

What does it mean to know your target market? Do you really know them? In this episode we discuss what could happen if you don't know them as well as you thought.
4/3/202017 minutes, 32 seconds
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Competition Myths: Swimming & Gordon Ramsey

Competition is scary!! Sometimes it can feel that way, but in this episode we argue why you shouldn't fear your competition. Instead, learn from them and differentiate yourself from them. You can still grow a successful business in a market where there is competition.
4/2/202014 minutes, 59 seconds
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Product Ideas: Passions or Frustrations

You've decided you want to start your own business...  congrats! Now, what should you sell? What's your product idea? In this episode we dive into the best ways to choose a product idea.
4/1/202015 minutes, 30 seconds
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You're Lying to Yourself

What would happen if you quit your job today and started growing your dream business? Well, it turns out the answer is: you'd have your dream business in no time! Putting this off is an easy thing to do. In this podcast we talk about a 2-step plan to turn your dreams into a reality by overcoming your fears and starting today.
3/31/202019 minutes, 15 seconds