In today's episode, Kat uncovers and unpacks the tension that can exist in having thankfulness + having desire, especially during this season!Join the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

It's the holiday season, and you've been working hard! There's nothing you're looking forward to more (except maybe your mama's cornbread dressing), than someone asking you how your business is going.Except they don't. It's just crickets + now you're feeling some type of way.Join Macy as she talks about creating a framework to be unrecognizable - so much so that they can't help but ask about your business.Join the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

Before you click play on this episode, answer this question for me: do you ever have an incredibly successful day/week/month/launch only to wake up one morning and feel a little confused or overwhelmed? You've always known the next right step to take, and now you can't figure out how to put one foot in front of the other?If so, go ahead and click play.  In today's episode, Macy discusses how she handles that sticky feeling of confusion + locks right back into a focus on success.Join the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

Businesses + babies go hand in hand...right?At GUIDE Culture we sure believe so! And we're no different than you - work's gotta get done + babies need taken care of, whether they're 2 or 12. In today's episode, Kat lays out the secret recipe for building a $20M business with two sick babies at home. Join the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

This episode is for you if you're a woman in business and have children or the desire to have children. You also have a business and you're in this split identity not really knowing which path to choose. In today's episode Macy covers:changing the identity of who you think you society says you should be to who YOU want to behow compensation reflects connection and creationthe image of her future grandchildren that pushes her to create a legacy for her familyJoin the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

What do you + your ever-present Stanley have in common? I can promise you'll  know by the end of this podcast.In today's episode, Kat covers:why people are engaging with you, but not buying from youthe difference between being influential and persuasivetaking ownership of your obligation to help othersJoin the Sell Your Offer Challenge Today https://guideculture.kartra.com/page/FnY332Persuade for Good: How to Be a Person of Influence Who Changes the World One Conversation at a Timehttps://guideculture.kartra.com/page/p0R300Sales Call Cheat Sheethttps://guideculture.kartra.com/page/NJh338

Your husband says he's going to be late getting home from work.You shoot your boss a game-changing idea only to get crickets back.Your bestie says "give me a call when you get a sec".Chances are you end up spiraling (and quickly) creating a story in your head, when the reality is your hubs just had to tie up some loose ends, your boss was playing golf, and your bestie is trying to plan something fun.In today's episode Macy covers why smart women fall into victimhoodhow to see the truths vs. the story you tell yourselftaking control of your mind to move forward strongerJoin GUIDE Culture's Live 5 Day Challenge Today https://guideculture.kartra.com/page/FnY332Macy & Kat's Book:https://guideculture.kartra.com/page/p0R300Our Favorite Books:https://urlgeni.us/amazon/qkbkg

Macy just wrapped up 75 Hard (if you don't know what that is, you can check out the program here) + she's taking you along for the ride.In today's episode, Macy covers:what a Chanel purse and snacks DON'T have in commonhow blood sugar changed the way $20 Million Macy thinks about food and fueling her bodypractices that are now protocols in her lifeIf you're a female entrepreneur wanting to be a sales-machine and the go-to salesgirl in your industry, join our next 5 day challenge: Sell Your Offer.To purchase your copy of Macy + Kat's debut book, Persuade for Good, click HERE.Connect with us on Instagram 

Macy + Kat are coming to you live from Tampa Bay, FL today to tell you just how Macy's $97 "let's check this out" turned into a $350K "we're investing in ourselves lets go".In today's episode, they'll cover:the importance of experiencing what you sell to gain understandingwhat happened when they put ALL the chips on the tablechanging the way YOU see YOUR identity + where you belongIf you'd like to purchase your copy of Persuade for Good, click HERE.Follow along with Macy + Kat's journey in Tampa by following us on  Instagram 

This week, we're revisiting one of your favorite episodes to answer the age old question: "should I invest before I have sales, or do I need sales before I invest?"______________________Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business (you can find that episode here). As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being "should I invest in myself and in my company before I have sales?" Today, Kat is shedding some light on the entrepreneurial advice she gave Carl as she updates us on his business venture!In this episode, we cover: Riding the emotional wave of salesBeing open to adding new skills to your portfo

Have you heard the concept of the law of polarity?  Essentially, everything has an opposite + equal reaction.  In this case, we&apos;re looking at every worst case scenario has a best case scenario that could happen.And listen, we get it - investing in yourself is a big deal! We know you don&apos;t take it lightly and hey, neither do we. Join Kat today as she walks you through the best (and worst) case outcomes of joining us for Cohort 38!We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time + see if School of Sales is a good fit, DM us the word PODCAST on <a href='https://www.in

I have set up new protocols in my life to ensure I am re-wiring brain to become $20 million Macy. And honestly, it&apos;s been life changing. The growth I&apos;ve felt in the past 6 months from implementing my own new method is mind blowing.I have never been more sure that I know EXACTLY what to do to change my life (and yours) from the inside out. What used to feel foreign now feels as simple and repeatable. And I want to share it with you.That is why I&apos;m offering a BONUS for Cohort 38 ONLY: The $20M You Training. Complete with my proven framework, live coaching, and workshops with one purpose: teaching you the skills you need to rewrite you own life so that you can become the $20 million YOU.To enroll in Cohort 38 + make sure you get access to this training, click click HERE.If you&apos;d like to purchase your copy of Persuade for Good, click <a href='https://guideculture.k

&quot;What&apos;s the catch?&quot;That&apos;s the DM I got yesterday.&quot;I see all these wins, and I can&apos;t help but ask - what&apos;s the catch? What&apos;s the chances of this working?&quot;I loved this question. And I answered if for her AND for you in today&apos;s episode!We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time + see if School of Sales is a good fit, DM us the word PODCAST on Instagram 

SURPRISE!You asked, we listened.  Kat recorded her LIVE webinar on Monday and it&apos;s here in audio format.Our team is experiencing a momentum unlike anything before. And I attribute it to this one thing:We are reading the same exact books. What this really means is we are specifically aiming at the exact same thing.I saw a speaker demonstrate the power of this with a flashlight, laser beam and balloon.He took a flashlight, which represented people aiming at multiple things, and shined it on the balloon.Nothing happened.He took the laser beam, representing everyone aiming at the same thing, pointing it to a balloon and the room filled with a thunderous POP.Energy aiming at one thing is wildly powerful.And this is the very reason you should share this podcast with your business besties who NEED to hear it. In this 90 minutes, you’re going to learn:A detailed breakdow

Macy&apos;s current obsession: creating salesgirls that experience outrageous financial success.That sounds like something you&apos;d like to be a part of, right?Maybe you think financial success isn&apos;t in the cards for you because you were made to serve. But what if I told you that financial success is a reflection of that service - that people WANT to pay for what you have to offer..but maybe they don&apos;t know what that is because you&apos;re too afraid or embarrassed to tell them? If that&apos;s you, then listen up.In today&apos;s episode, Macy covers:what to do when your natural human tendencies become your biggest liabilityher journey of how she came out of an old identity + into her salesgirl identitywhat happens when you stop hiding behind being indirectTo hear Macy&apos;s episode &quot;A Letter to My Past Self&quot;, click HEREWe&

Thought patterns are the ways that your brain is habitually thinking, based on what is happening in your life. They are one of the most influential aspects of our lives + impact our decisions and actions daily. In today&apos;s episode, Kat unpacks three thought patterns that may be holding you back from making the sales you want to make (and how to change those thought patterns):Your numbers are staying the sameYour results are trending downPeople will buy if they like your contentCatch the replay of How to Have $10K Conversations HEREWe&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f P

Did you know that the benefits of journaling include tracking progress + goals, gaining self confidence, improving your writing + communication skills and strengthen your memory (just to name a few)?Take a peek inside of Macy&apos;s recent journal entry where she wrote a letter to her old self - the old self who wanted to try something, but was incredibly nervous + unsure of herself. In today&apos;s episode, Macy covers:what she would tell the girl who was easily distracted in ways that were a liability to the process of becoming who she wanted to be the five step framework of what she should focus on to build and sell a product for a million dollarswhat it means to flourish in the right environment (and how to create it)We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about

Grab a cup of coffee and join Kat as she sits down with one of our most recent salesgirls, Charla Corn Barrett. You&apos;ll love Charla&apos;s effervescent personality + get it done attitude as she chats with Kat about her story and how she came to be a salesgirl.Today, Kat + Charla cover:the difference between charisma + persuasive sellingwhy, after launching multiple successful businesses Charla felt the pull to become a salesgirlthe misconceptions in Charla&apos;s brains that kept her from School of Sales (and how her mind has changed since)To save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School o

Salesgirl + Real Estate Genius, Kelley Armstrong joins Kat on today&apos;s podcast. Kelley is a GUIDE Culture Alum and a member of our Academy. Not only is she a student, but a coach as well. Over 10 years of real estate experience coupled with more than three years of GUIDE Culture experience makes Kelley a force to be reckoned with.In today&apos;s episode, Kat + Kelley cover:why being an avid + active learner is crucial to your growth as a salesgirlthe key to removing the pressure from yourself in sale (hint - it&apos;s not about you!)building a confidence competence loop + how that breeds success in salesTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School o

It&apos;s our final call for salesgirls + you may just be wondering if School of Sales is right for you. Today, we&apos;re bringing our podcast interview with Cecily Bauchmann back out of the vault as she talks how School of Sales and how it&apos;s impacted her business + her life.______In this bonus episode, Kat sits down with Guide Culture alum + content creator, Cecily Bauchmann.Cecily&apos;s journey has included real estate, network marketing, and now engaging with over 1 million followers daily on TikTok (hop on over and check her out at @cecilybauchmann). As a GUIDE Culture alum, Cecily chats with Kat about how School of Sales has impacted the way she serves her customer - whether they were buying a home, a lash serum, or consuming her content.To save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re read

Today we&apos;re pulling out one from the vault - you&apos;ve heard it before, and it&apos;s one of our most downloaded episodes! As we close in on our last cohort of the year, maybe you&apos;re on the fence wondering if School of Sales is for you. If that&apos;s you, turn the volume up + get ready to listen!____&quot;GUIDE Culture sounds great, but how is School of Sales going to help me?&quot;&quot;Is this just another course that&apos;s going to sit in my inbox?&quot;&quot;I&apos;ve already invested in so many other sales classes - what makes School of Sales different?&apos;No doubt, these are questions that many of you have had and today, we&apos;re pulling back the curtain to answer them! Becca Gonzalez, School of Sales alum + current Academy student sits down with Kat to talk about how she shared these same thoughts and feelings before signing up in July of 2022 and how that decision changed the trajectory of her life and her b

Small things can pack big punches + that&apos;s exactly what you&apos;re getting from Kat in today&apos;s episode. Today, Kat reflects on wading through the &quot;river of misery&quot; and her thought processes that allow her to feel like a winner.To save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time + see if School of Sales is a good fit, DM us the word PODCAST on <a href='https://www.instagram.com/thegui

She&apos;s back for another Car Chat with Kat, where YOU get to sit shotgun in Kat&apos;s car while she shares her heart. Today&apos;s topic: Embracing embarrassment.In today&apos;s episode, Kat covers:why work always workssitting in the discomfort of of learning something new to become a better version of yourselfhow you can say &quot;oh, this is perfect&quot; in the River of MiseryTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guide

Our salesgirls have begun a beautiful sprint + I&apos;m here to tell you - they&apos;ve cracked the code to unlimited energy and momentum in their lives and businesses.In today&apos;s episode, Macy covers:what it means to follow life protocols relentlesslyleveraging human tendency to your advantagewhat your brain + your toddler have in commonTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.<

You intend to have a beautiful garden,  but instead end up with a dirt plot full of weeds.You intend to have the whitest smile fit for a magazine cover, but instead you soft smile for every photo because your teeth are so yellowed.You intend to have a podcast that tops the charts with weekly content, but instead you post half thought content once every few months.Intentions, even coming from the best place, don&apos;t set you up for success without daily, intentional action. In today&apos;s episode, Kat covers:the law of entropy, and what that means for our intentionshow to take your intentions to the next levela challenge to ask yourself surrounding your creationTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have i

Credibility - it&apos;s important as a sales girl, right? Two things build your credibility - the ability to be believed + the ability to leave zero room for doubt. Today, Macy&apos;s here to talk about no matter how hard you work to build that credibility, you can destroy it quicker than Taylor Swift can sell out a world tour.  Listen to today&apos;s episode to hear three ways you can leave ZERO margin for your customer&apos;s to doubt your credibility. To save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good

What do chefs + sales girls have in common? More than you&apos;d probably think. When a chef&apos;s perfecting a recipe, do you think he nails it on the first try? Maybe, but we&apos;re betting not. He doesn&apos;t know he&apos;s perfected it until AFTER the fact. Salesgirls set goals + do you nail those goals the first time you take a pass at them? Maybe, but again - probably not.In today&apos;s episode, Macy walks you through a three step process to get what you want. She covers:why copy + pasting someone else&apos;s steps aren&apos;t going to give you the same resultshow tweaking the recipe for a perfect marinara sauce beats throwing it out to make alfredo insteadthinking as your future self to become herTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in

Are you someone who loves a good strategy? You&apos;re the one who comes to game night holding Catan or Monopoly, right? If you&apos;d like to go deeper into the best strategy to make sales, then listen up!In today&apos;s podcast, Macy + Kat cover: manual selling vs. &quot;automatic&quot; selling + the value of everything not being on autopilotthe importance of skill stacking to build your business + your life to the next levelthe common thread found in billion dollar empiresTo save your seat for &quot;How to Have Repeatable $10K Conversations&quot; on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.<br

You sell a high-caliber product - you want high-caliber clients, fright? But if you have no idea how to go about it (or maybe you do), this episode is for you.In today&apos;s episode, Kat covers:the one thing that&apos;s not taught in business school that has the ability to transform your businessthe simple yet excellent criteria for executing a compelling sales conversationhow to use your communication to build wealth for yourself in a way that is purposeful and enjoyableTo save your seat for the Sales Girl Effect on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase yo

Reference Groups.Sociologists refer to them as a group to which an individual or another group is compared; a group of people who influence norms + a person&apos;s behaviors. Whether it&apos;s a conscious decision or not, you are a part of a reference group. In today&apos;s episode, Macy covers:seeing these reference groups in the wild on a family vacation to Disney Worldthe power you possess in choosing your own reference groupwhy choosing who you DON&apos;T want to be is just as important as knowing who you do want to beTo save your seat for the Sales Girl Effect on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click <a href='https://guideculture.co/e

HBD to us!!It has been an amazing, excruciating, overwhelming, glorious, fun and wild ride.In today&apos;s episode, Macy takes a few minutes to reflect on:what she did at the beginning of building the company that laid the foundation for all that&apos;s been accomplishedjournal prompts that have changed some thought perspectivesbecoming the person you want to be in five years by starting todayTo save your seat for the Sales Girl Effect on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guideculture.kart

There&apos;s no better way to move forward than taking a look at where you&apos;ve been. So as we move forward to Cohort 38, Macy + Kat sit down to talk about Cohort 37 - what went well and what didn&apos;t, and how they closed a $370K launch.You&apos;ll hear them talk about:how to successfully sell the same thing over and over when you don&apos;t offer a whole suite of productsthe growth in setting hard goalsexperiencing the launch free fallTo save your seat for the Sales Girl Effect on October 9th, click HERE.We&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for

Does the thought of convincing someone of something immediately make you want to bury yourself in a deep, deep hole? If so, listen up!Macy&apos;s back with another episode of Walking + Talking and today she&apos;s diving into shaking off the baggage of words you don&apos;t like - specifically, CONVINCE. In today&apos;s episode, we cover:the importance of simplifying, then magnifyingwhat it actually means to stand firm in what you believehow changing someone&apos;s belief can change their livesWe&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time +

When you hear the term &quot;product knowledge&quot;, what&apos;s the first thing that comes to your mind? If you&apos;re like us, it&apos;s probably your actual product. But what if I told you that your product knowledge wasn&apos;t just confined to your product?In today&apos;s episode, Macy covers:the buying arc as a process, not an eventwhy understanding what your prospect needs is so vital to your product knowledgehow Facebook circa 2006 and your product knowledge relateWe&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time + see if School of S

For every email blast, ad, post, IG story... there is ONE viewer. Yes, there may be hundreds or thousands viewing it. but the individual person is the one who receives that message. In the same way, having ONE person in mind when creating said content is the way it hits (lots of) one persons.In today&apos;s episode,  Kat covers:the unspoken guarantee we&apos;ve all believed at some point and the obsession that comes with ithow to convert eyeballs into saleswhat you and that college tour guide you still remember should have in commonWe&apos;re ready to see you in Cohort 38! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on October 20th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guidecultu

One of the best parts of sales week is the conversations we get to have with YOU! We get to chat with you about your circumstances in life right now, and help you decide if School of Sales is a good fit. Two conversations recently have had a recurring theme, and in today&apos;s episode Macy dives into them.In today&apos;s episode, we cover:the need people have not just to believe what you&apos;re saying, but to believe YOU believe what you&apos;re sayingselling to get sold + build your armor where the best ideas live and how to make sure they don&apos;t make it thereWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='h

Do you feel like you&apos;ve been burned, or feel like you haven&apos;t gotten what you needed out of a course or mastermind? It left you feeling frustrated by the fact that you wasted your money, your time, and your energy. If so, this episode is for you. Today, Macy covers:how NOTHING is wasted + every skill that you have is valuableyour skills compounding on + connecting to each othercreating one valuable skill portfolioTo watch this demonstration on Youtube, click HEREWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE

You&apos;re on the road to $1 million. You can see it. You know that&apos;s where you&apos;re headed + you can see it in your mind.The problem is, you&apos;re not moving the needle to that million dollar mark as fast or as sustainably as you want to. Where do you go from here?In today&apos;s episode, Macy + Kat cover:how to stay sold, even when your belief waversputting on your armor of belief to stay strong + fight for your prospectrecognizing those who are consumed by their craftWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.To save time + see

Do you know what&apos;s possible when you take the right steps at the right time and just TAKE ACTION? so. much.Our guest on today&apos;s podcast is School of Sales alum + a member of our Academy program, Sarah Kraus (find her on IG @houseofcolour_canton).In the last year, Sarah went from being $24k in the red to grossing $200,000 in one year. What got her there? Her love of serving others + sales skills. Listen in as Macy, Kat, and Sarah chat about what this past year has looked like (spoiler alert: 2023 Sarah isn&apos;t the same as 2022 Sarah).We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guideculture.kartra.com/page/LdO

I challenge you to set aside 12 minutes today. Listen as School of Sales students tell you some of their wins over the years - moments they were prepared for because they enrolled of School of Sales.In today&apos;s episode you&apos;ll hear:a parent who realized she CAN be a sales girl + mom to her kidsan entrepreneur who walked away from her position as COO  to start her own company, doubling her previous salary in the first montha friend who was able to share the right words with a 16 year old questioning the value of her lifeand so many more!We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guideculture

How do you sell without feeling gross? There is a way - you CAN actually enjoy the process.Close your eyes + prepare to visualize the smoothest interstate you&apos;ve ever driven next to the bumpiest country road you&apos;ve ever seen as Kat covers:why being a sales girl is set apart from being a salesperson (spoiler alert: salesgirls know that their hard work is valued)understanding why your service + selling your service are two very different thingsthe path to make selling your service as buttery smooth as performing your service.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click <a href='https://guideculture.kartra.com/page/LdO

You know that the service you provide is insanely valuable, but you can&apos;t make the connection between the island your customer is sitting on and the value island you&apos;re trying to get them to. Your skills are superb, and you can&apos;t understand why THEY can&apos;t understand that they need you.In this episode, Macy covers:the difference between persuasion as a process vs being pushyconverting someone from a buyer to a believerknowing your work is worthy + worth doingTo watch this podcast on Youtube and see Macy&apos;s demonstration come to life, click HERE.Join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th @ 11am EST. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to

How much do you trust Macy? Do you trust her enough to take a hard left in the first couple minutes of this episode, knowing good + well she&apos;s going to bring you right back to what you need to hear? Good - buckle in.In today&apos;s episode, Macy covers:how your love for something can outweigh any negative feelings towards itthe difference between people who love sales and those who would rather walk on broken glasspursuing the process of rebuilding your relationship with salesJoin us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th @ 11am EST. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, c

You&apos;re in the game. You&apos;re playing as hard as you can. You&apos;re working hard, and you really want to believe that it will all work out.Things always seem to work out for you...but it&apos;s just not hitting in your business.But what if I told you that instead of striking out, it could be that third strike that gives you momentum to keep playing the game? Sometimes all you need is to fail...Join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th @ 11am EST. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f P

When you think you know what someone&apos;s all about because you know who they once were...That&apos;s what Macy McNeely + Macy&apos;s cousin Ashley have in common on today&apos;s episode of the podcast!Join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th @ 11am EST. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.

How many times have you heard &quot;you have what it takes&quot;?You have the determination.You have the hard work.You have the personality. But what happens when that doesn&apos;t translate to your business? You&apos;ve worked hard your whole life, always been rewarded for it in some way - but you&apos;re just not seeing it pay off in your business.In today&apos;s episode, Macy + Kat cover:doing things to make yourself proud instead of making someone proud OF youflipping the script on how you naturally do thingsmaking money as a natural byproduct of your lifeJoin us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pac

You&apos;re a high achieving service provider - you know you can help people. You&apos;ve worked hard to gain your skills. You know your fee is packed with value. But how do you sell + service consistently? Would you believe us if we told you it can happen + happen quickly? That the selling can feel as smooth as the service you&apos;re so comfortable providing. You don&apos;t have to change what you do - it&apos;s about changing HOW you do it. In today&apos;s episode, Macy + Kat cover:how a $3,800 sale happened in FOUR minutesthe importance of being a knowledgable &quot;tour guide&quot;planting yourself in deep soil to get the real, lasting resultsJoin us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you h

Sales Girls host book clubs, and we&apos;re so excited to dive into our book, Persuade for Good. In this series Macy, Kat, and Shelby will be walking through the myths that may be keeping you from persuading for good, and answer any questions you may have!It today&apos;s episode, we cover Myth 5: &quot;You can just share your life, and sales will come&quot;why someone liking you doesn&apos;t mean they&apos;ll buy from you.the reason why Shelby fired her OBGYNa personal challenge for you next time you&apos;re in conversation with someoneIf you&apos;d like to purchase your copy o f Persuade for Good, click HERE.If book club has got you wanting more, join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos

Sales Girls host book clubs, and we&apos;re so excited to dive into our book, Persuade for Good. In this series Macy, Kat, and Shelby will be walking through the myths that may be keeping you from persuading for good, and answer any questions you may have!It today&apos;s episode, we cover Myth 3: &quot;Adding value will make people want to buy from me.&quot;how does a kids&apos; toy correlate to your business?why adding value doesn&apos;t mean giving tips + advice for freegiving people all of the pieces instead of building the structure for themIf you&apos;d like to purchase your copy o f Persuade for Good, click HERE.If book club has got you wanting more, join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.<br

Macy + Kat are both back in the podcast studio today to talk about a question we&apos;ve heard alot: &quot;If I&apos;m so smart, why can&apos;t I sell?&quot;In this episode we cover:what happens when the hard work actually doesn&apos;t pay offwhy your business demands value, not just recognitiongaining traction when you set yourself to the sideIf this message resonated with you (or even if it didn&apos;t), pop over to IG + send us a DM!If you&apos;d like to purchase your copy o f Persuade for Good, click HERE.Join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, yo

Sales Girls host book clubs, and we&apos;re so excited to dive into our book, Persuade for Good. In this series Macy, Kat, and Shelby will be walking through the myths that may be keeping you from persuading for good, and answer any questions you may have!It today&apos;s episode, we cover Myth 2: &quot;I need a bigger audience or more followers to make more sales&quot;which comes first? the volume of people or the skillswhy selling to 30 is just as important (if not more than) selling to 3000creating the right audienceIf you&apos;d like to purchase your copy o f Persuade for Good, click HERE.If book club has got you wanting more, join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos;re ready to se

Sales Girls host book clubs, and we&apos;re so excited to dive into our book, Persuade for Good. In this series Macy, Kat, and Shelby will be walking through the myths that may be keeping you from persuading for good, and answer any questions you may have!It today&apos;s episode, we cover Myth 1: &quot;Sales strategy is more important than sales skills&quot;why it&apos;s READY, FIRE, AIM in business, not READY, AIM, FIREbringing life to your business + life to yourselfdeveloping your passion with sales skillsIf you&apos;d like to purchase your copy o f Persuade for Good, click HERE.If book club has got you wanting more, join us for our FREE masterclass: How Making Money Can Be a Natural Byproduct of Your Life (without feeling gross) on July 17th. Register HERE.We&apos;re ready to see you in C

Sales calls. Raise your hand if you&apos;ve ever avoided one or felt like it was easier to send your prospect to your sales page. But what if there was a way to actually ENJOY your sales calls and conversations with your prospect?Action breeds clarity + this episode is proof of that. In this episode, Macy covers:having the skill to peel back the layers of your customersthe pros of sales calls vs emailsimproving your sales calls by improving your sales skillsWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.If you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

Sales skills are life skills and one place that they truly shine is in motherhood. Whether you&apos;re closing million dollar deals or putting your toddler to bed, sales skills matter.This episode is for the person who has the business, but doesn&apos;t have kids. The one who wants to have kids, but also wants to maintain and grow their business. The one who doesn&apos;t think you can have it all. It&apos;s for the mama at home with kids, wondering how to make it work. Hear me when I say - you can have it all.In today&apos;s episode Macy covers:beliefs + mindset shifts around babiestips around hired helpworking with a baby if you don&apos;t have helpWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.

Your Sales Girl Summer is loading....“My business is slow right now because of the recession.”“I’m taking it easy this summer, I want to make memories.”“No one really buys in June or July, so I’ll pick it back up in August.”Do any of these sound familiar? They’re quick simple statements that tell a deeper story. The story that you don’t have control over your outcomes. The economy does, your customer does, your kids do (woah).And let me ask you, because maybe you haven’t realized it; how does it make you feel when you think someone else has control over your outcomes?Defeated?“Why try?”Like you can’t get ahead if you wanted to?This is the path most people go down in the summer. They enter maintenance mode, which, like cruise control, can only “maintain” for about 5 seconds before the ditch is the destination.  Maintenance always leads to decline somewhere. I guess it’s not maintenance mode after

Your Sales Girl Summer is loading....“My business is slow right now because of the recession.”“I’m taking it easy this summer, I want to make memories.”“No one really buys in June or July, so I’ll pick it back up in August.”Do any of these sound familiar? They’re quick simple statements that tell a deeper story. The story that you don’t have control over your outcomes. The economy does, your customer does, your kids do (woah).And let me ask you, because maybe you haven’t realized it; how does it make you feel when you think someone else has control over your outcomes?Defeated?“Why try?”Like you can’t get ahead if you wanted to?This is the path most people go down in the summer. They enter maintenance mode, which, like cruise control, can only “maintain” for about 5 seconds before the ditch is the destination.  Maintenance always leads to decline somewhere. I guess it’s not maintenance mode after

Your Sales Girl Summer is loading....“My business is slow right now because of the recession.”“I’m taking it easy this summer, I want to make memories.”“No one really buys in June or July, so I’ll pick it back up in August.”Do any of these sound familiar? They’re quick simple statements that tell a deeper story. The story that you don’t have control over your outcomes. The economy does, your customer does, your kids do (woah).And let me ask you, because maybe you haven’t realized it; how does it make you feel when you think someone else has control over your outcomes?Defeated?“Why try?”Like you can’t get ahead if you wanted to?This is the path most people go down in the summer. They enter maintenance mode, which, like cruise control, can only “maintain” for about 5 seconds before the ditch is the destination.  Maintenance always leads to decline somewhere. I guess it’s not maintenance mode after

Your Sales Girl Summer is loading....“My business is slow right now because of the recession.”“I’m taking it easy this summer, I want to make memories.”“No one really buys in June or July, so I’ll pick it back up in August.”Do any of these sound familiar? They’re quick simple statements that tell a deeper story. The story that you don’t have control over your outcomes. The economy does, your customer does, your kids do (woah).And let me ask you, because maybe you haven’t realized it; how does it make you feel when you think someone else has control over your outcomes?Defeated?“Why try?”Like you can’t get ahead if you wanted to?This is the path most people go down in the summer. They enter maintenance mode, which, like cruise control, can only “maintain” for about 5 seconds before the ditch is the destination.  Maintenance always leads to decline somewhere. I guess it’s not maintenance mode after

Your Sales Girl Summer is loading....“My business is slow right now because of the recession.”“I’m taking it easy this summer, I want to make memories.”“No one really buys in June or July, so I’ll pick it back up in August.” Do any of these sound familiar? They’re quick simple statements that tell a deeper story. The story that you don’t have control over your outcomes. The economy does, your customer does, your kids do (woah). And let me ask you, because maybe you haven’t realized it; how does it make you feel when you think someone else has control over your outcomes? Defeated?“Why try?”Like you can’t get ahead if you wanted to? This is the path most people go down in the summer. They enter maintenance mode, which, like cruise control, can only “maintain” for about 5 seconds before the ditch is the destination.  Maintenance always leads to decline somewhere. I guess it’s not maintenance mode af

If this is your first episode of Car Chat with Kat, buckle up - you&apos;re in for a treat. It&apos;s in these episodes where you get to sit in passenger seat with Kat and chat as if you were on a road trip together.Today Kitty chats all things summertime and the emotions + productivity (or lack thereof) that come with it. In this episode, we cover:the excitement that can come from the chaostaking control of your summer and pursuing growthunderstanding the difference in an external excuse and an internal doubtJoin us for Sales Girl Summer July 12-16! Sales Girl Summer is a free, live, week long training hosted by the GUIDE Culture on Instagram (@theguideculture). To register, click HERE.We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th.

Macy + Kat share a birthday AND THAT DAY IS TODAY! There&apos;s alot to to be learned in 31 years, and today Macy + Kat share 31 lessons they&apos;ve learned in their 31 years of life (spoiler alert - some of these lessons they still remember from MIDDLE SCHOOL!)In today&apos;s episode, we cover:why your fancy degree isn&apos;t important, but the experience ishow important it is to surround yourself with the right people - even if they have no clue who you aregoing all in on the one thing you&apos;re resisting We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click <a href='https:/

This week&apos;s episode has sparked {pun intended} some great conversation around what comes first - the mindset or the skill set. In this follow up episode, Macy tells two different stories that unpack that thought further. To be the first to know when Academy opens, join the waitlist by clicking HERE. We&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

Macy&apos;s back + she&apos;s better than ever! You may not have heard from her directly over the past several weeks while she was home with her new baby, but that doesn&apos;t mean that she wasn&apos;t working to develop herself and ideas behind the scenes. One of those is the idea of pouring gasoline over a fire vs. pouring gasoline over dirt. When you pour gasoline over dirt, what happens? Nothing. You just have some wet, smelly dirt. But when you pour gasoline over a fire what happens? It ignites and is magnified. In today&apos;s episode, we cover:what comes first, skill or belief?why playing the game is worth it every time. macy&apos;s ultimate crash + burn business storyWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click <a href='https://guidecul

Your brain is a complex organ that controls your thoughts, memory, emotion, touch, motor skills and every other process that regulates your body. Suffice it to say, your brain is important in life and how we think about and handle things.In today&apos;s episode, Loy covers:thinking maturely vs. immaturelyright brain vs. left brainthree steps to living in a mature brain stateWe&apos;re ready to see you in Cohort 37! When you enroll today, you have immediate access to your portal + can dive in at your own pace before School of Sales begins on July 28th. To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE

She&apos;s back with another car chat! Cohort 36 just launched, and during our initial orientation with this group of students Kat got to talk to them about going ALL IN on one thing and she&apos;s talking about the importance of it in today&apos;s podcast!In today&apos;s episode, we cover:why no one cares about your offer until you know what they can do for them (and how you can help them believe that)deciding that what you&apos;re doing is going to workdeveloping + building your beliefs We&apos;re ready to see you in Cohort 37! To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

&quot;Give a man a fish, and he will eat for a day.Teach the man to fish, and he will eat for a lifetime.&quot;It&apos;s a quote that we&apos;ve all heard, but that has stuck with Loy. He put it into action as a young business man - wanting to understand and learn, not just be handed something.In today&apos;s episode we cover:how confidence is gained from the processhow fishing is an actual parallel to our livesthe importance of casting your net time and time againCohort 36 may be closed, but we&apos;re ready to see you in Cohort 37! To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

When I tell you that this episode is full of goodness, I mean...COHORT 36 wrapped up beautifully, but most importantly - MACY&apos;S BACK! If you missed it, Macy has been home loving on her sweet family of FOUR with the addition of a new baby boy! She&apos;s making her way back with a brain full of ideas we can&apos;t wait to share!In today&apos;s episode, Macy + Kat cover:How it felt watching the business run “without her”Trusting others with your business baby and strong partnershipsTrends we saw during sales week that are holding business owner moms hostageCohort 36 may be closed, but we&apos;re ready to see you in Cohort 37! To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

There&apos;s no doubt that you&apos;ve most likely heard of the &quot;goose that laid the golden egg&quot;, and have probably used that term to refer to something that has built value for you - i.e. your business. But how do you protect that golden goose  + make sure she stays healthy?In today&apos;s episode, Loy covers:how self confidence plays into that protector rolethe importance of building mode vs. maintenance modewhy being a life long learner is so vitalCohort 36 may be closed, but we&apos;re ready to see you in Cohort 37! To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

We just wrapped up sales week for School of Sales: Cohort 36 and we&apos;re doing something we&apos;ve never done before!Each day this week, Kat sat down to review the pulse of the day, what sales conversations took place, and what the enrollment count looked like. In today&apos;s episode, we cover:what the sales process feels like WHILE you&apos;re sellingkat&apos;s thought process after hosting the masterclasswhy data is queen in our decision makingCohort 36 may be closed, but we&apos;re ready to see you in Cohort 37! To learn more about School of Sales, click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

Over the last week, you&apos;ve had the chance to hear from two of our GUIDE Culture students, Cecily Bauchmann + Becca Gonzalez (pop back over a couple of episodes if you haven&apos;t had the chance to listen yet!). These two winners share 3 common traits with Loy, Macy, and Kat, along with every other GUIDE Culture success!In today&apos;s episode we cover:why focused direction is importantplaying with hearthow continuous learning sharpens every life skillTo learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

It&apos;s time for another car chat with Kat, where she shoots straight from the heart as if you&apos;re riding shotgun in her car. In today&apos;s episode, Kat gives us a heart check on why it&apos;s so important to stay uncomfortable and not always lean into what comes natural. To learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

&quot;GUIDE Culture sounds great, but how is School of Sales going to help me?&quot;&quot;Is this just another course that&apos;s going to sit in my inbox?&quot;&quot;I&apos;ve already invested in so many other sales classes - what makes School of Sales different?&apos;No doubt, these are questions that many of you have had and today, we&apos;re pulling back the curtain to answer them! Becca Gonzalez, School of Sales alum + current Academy student sits down with Kat to talk about how she shared these same thoughts and feelings before signing up in July of 2022 and how that decision changed the trajectory of her life and her business.In today&apos;s episode, we cover: the power of serving others in growing your businesshow doubling down and going all in changes the gamewhy the &quot;shiny object syndrome&quot; doesn&apos;t always workTo learn more about School of Sales and to join our next cohort (dead

If you&apos;ve been around GUIDE Culture for any amount of time, you&apos;ve heard us say &quot;sales skills are life skills&quot;, and it&apos;s a hill we&apos;ll stick are flag on any day (and if you&apos;re brand new to GUIDE Culture, we can promise you this may be the first time, but it won&apos;t be the last time you hear it).This week,  Loy sits down with Lindsay + Teddy Mitrosilis to talk about how sales skills are content skills.  In today&apos;s episode, we cover: Why being memorable in your content is key in capturing someone&apos;s attentionThe importance of appearance in yourself, your content, and your presentationUsing your skills and gifts for the good and service of othersTo learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase o

It&apos;s almost time for School of Sales: Cohort 36. This time next week we&apos;ll be preparing to close cart and welcome all of our new winners!You typically hear our debrief once we&apos;ve closed cart. It&apos;s a chance for us to look at the data and how we feel and determine what went so well and what we could have improved upon. Don&apos;t worry - that podcast is still coming, but we thought we&apos;d sit down and share from a pre-launch perspective this time. If you&apos;re listening to this, you&apos;re probably a School of Sales graduate, or maybe you&apos;re trying to figure out is School of Sales for you - our hope is that this podcast is helpful in hearing how we sell and prepare for a launch!In today&apos;s episode, Kat pulls back the curtain and covers:the value in being pressurized into excellence (think: coal to diamonds)how sales skills translate into leadership skillswhy 2023 is the year of data based de

In this bonus episode, Kat sits down with Guide Culture alum + content creator, Cecily Bauchmann.Cecily&apos;s journey has included real estate, network marketing, and now engaging with over 1 million followers daily on TikTok (hop on over and check her out at @cecilybauchmann). As a GUIDE Culture alum, Cecily chats with Kat about how School of Sales has impacted the way she serves her customer - whether they were buying a home, a lash serum, or consuming her content. To learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

In a room full of TOP sales coaches, Kat asked the question &quot;what&apos;s the first word you think of when you think of sales?&quot;gross.icky.pushy.Again, a room full of TOP SALES COACHES! We know that it&apos;s so possible to persuade others for good without feeling these things, and today, Kat walks us through it.In today&apos;s episode, we cover: how what we give our attention to shifts our mindsetthe importance of being the CEO of you.comcurating the conversation to help your clients winTo learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

We know Saturday episodes with Loy are next level, but today&apos;s episode is special as he sits down with the queen of LinkedIn, Lindsay Mitrosilis.  Lindsay is a GUIDE Culture alum + Academy student. She&apos;s the founder of Mitrosilis Consulting where she guides entrepreneurs, business leaders, and influencers so that they can be excited and confident as they accomplish their business goals with LinkedIn. In today&apos;s episode, Loy + Lindsay cover:getting buy in from your team as a leaderthe importance of having an organizewhy your belief + buy in has to come firstTo purchase our debut book, Persuade for Good click HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow @theguideculture on Insta today!

&quot;can you give me more information?&quot;&quot;of course&quot;, as you shoot the requested information to them...only to be ghosted. What happened? You gave them exactly what they asked for, and now they don&apos;t want it?In today&apos;s episode, Kat covers:why you getting ghosted ins&apos;t just a flukehow you can take control of the conversation how a curated response changes the gameTo learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

Feedback. It&apos;s not always easy to hear, but it&apos;s a critical factor to your personal and professional growth, It&apos;s actively listening. It&apos;s taking the time to analyze what you&apos;ve received. It&apos;s allowing your self to think of the best way to perform better.  Correction is the only way to get better.  It&apos;s the difference between going round and round in the same hamster wheel circle and going round and round and finding yourself going up the spiral.In today&apos;s episode, Kat shares 5 pieces of hard feedback that she&apos;s received over the years that you can borrow and apply to your life!To learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!<b

Dave Ramsey.Most of us know him, love him, and trust his advice. Loy&apos;s been a long time fan of Dave&apos;s; in fact the reason Loy created core values in his business and his personal life was because he was so inspired by Dave Ramsey.On an episode of his podcast, Dave talks about a key principle he believes in - never borrow money. In today&apos;s episode of School of Sales, Loy talks about why he doesn&apos;t stand behind that as a universal principle and how it is okay to take a risk when you&apos;re properly leveraging your assets. To learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.Follow us on Instagram @theguidecultureIf you&apos;d like to purchase our debut book, Persuade for Good, click HERE!

In many ways, sales is a numbers game. It&apos;s also true that sales is a skills game. So which comes first? The volume, or the people skills?Maybe you&apos;ve made a few reels + tik toks that have gone viral and you&apos;ve gained a host of new followers.Maybe your followers have been steadily growing, but you haven&apos;t seen an increase in sales.In today&apos;s episode, we cover:going from what to why with your followersshifting perspective and turning your current audience into the right audiencegrowing into the person you&apos;re meant to be and making an impact exactly where you areIf this topic peaks your interest, we dive into it more in our book, Persuade for Good (hint: it&apos;s actually Myth #2 in the book). You can purchase Persuade for Good by clicking HERE. To learn more about School of Sales and to join our next cohort, click <a href='http

Part of our GUIDE Culture Method is &quot;Unleash Curiosity&quot;. Knowing that Loy created this sales technique before Insta was a thing, one of our students posed a great question:Just how did you get attention and unleash curiosity before social media was such a big part of the sales process?In this episode, Loy walks us through how he used the GUIDE Method in his insurance method before social media was so prevalent!If you&apos;d like to purchase our book, Persuade for Good, you can do so by clicking HERE.To learn more about School of Sales and to join our next cohort (deadline is April 28), click HERE.If you&apos;d like to chat more about faith shaping you as a business person, hop on over to Instagram -  @theguideculture.

In today&apos;s BONUS EPISODE, Kat shares her heart in how her faith shaped her as a professional.In today&apos;s episode, we cover:understanding how being confident in your identity helps you walk boldly and confidently into your callinggetting into the marketplace as a Christian and a business ownerhow your life can change when you live with open handsWhile today&apos;s podcast episode isn&apos;t our typical weekly content, we&apos;d love for you to listen with us and pray that you find encouragement not only in your faith, but in your business as well. Regardless of what you believe, you&apos;re safe and welcome at GUIDE Culture and we long to come alongside you in business and in life to help you live out your ultimate calling. If you&apos;d like to purchase our book, Persuade for Good, you can do so by clicking HERE. To learn more about School of Sales and

We all know that leaders are readers. According to Michael Hyatt, there are 5 reasons why reading makes us a better leader:reading makes us better thinkersreading improves our people skillsreading helps us master communicationreading helps us relaxreading keeps us youngIn today&apos;s episode, Kat discusses the 5 books that she attributes her leadership skills to. In this episode, we cover:uncovering complimentary skill tangentsbecoming the leader you were meant to bewhy leaning into the burn of hard things is so valuableTo purchase our latest book, Persuade for Good click HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow @theguideculture on Insta today!

allegiance (noun): loyalty or commitment to an individual, group, or cause.similar: loyalty. faithfulness. fidelity. What has claimed your allegiance? Whether you&apos;re aware of what it is or not, it&apos;s a powerful thing. In today&apos;s episode, Loy covers:discovering what&apos;s claimed your allegianceobeying that allegiance from your heartthe three p&apos;s of teaching future generationsTo learn more about School of Sales and to join our next cohort, click HERE.Follow us on Instagram @theguideculture

Have you impulsively invested in a mastermind, program or mentor because ‘everyone else that is successful invested in it, too&apos;?Or maybe you&apos;ve followed the EXACT steps someone told you to follow to achieve a certain goal, and it&apos;s just not working out for you.It&apos;s easy to get discouraged when your results aren&apos;t the same as your expectations. Today, Macy and Kat unpack how to manage those expectations!In today&apos;s episode, we cover:why comparison and frustration will drain the energy right out of youhow chain links are the perfect analogy of your life experienceshow to ensure no &quot;chain link&quot; in your life is wastedTo purchase our latest book, Persuade for Good click HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to en

Proclaim: (verb) to announce officially or publiclyHow does proclaiming fit into sales? Is it even a part of sales? How can proclamation fit into the way you live?In this episode, we cover:proclaiming truth and backing up that truth by proclaiming valuewhat proceeds your proclamationsolving problems + producing results through proclamationTo purchase our latest book, Persuade for Good click HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow us on Insta @theguideculture

Crafting a great sales message is incredibly important - but what do you do when you feel like no one&apos;s listening? You&apos;re struggling to get the attention of your audience and don&apos;t understand why your content isn&apos;t creating conversations.Today, GUIDE Culture&apos;s very own Creative Director, Court sits down with Macy and Kat to talk about the age old question - HOW CAN I NOT BE BORING ON SOCIAL MEDIA?In today&apos;s episode, we cover:five types of content to keep people interested in your pageways to make your unsexy content relevantlooking for evidence outside your industryIf you want to see how Court puts this podcast into action, hop over to @theguideculture on Instagram!To purchase our latest book, Persuade for Good click HERE.To learn more about School of Sales, click HERE

Why do we consider lions the kings of the jungle? If you ask us, it&apos;s because of their mindset and their courage, which is why we resonate with a lion mentality here at GUIDE Culture. We&apos;ve developed an acronym to remind us how to be LIONs in our jungle:Love and serveInspireOffenseNeed JesusIn today&apos;s episode, Loy discusses the O in lion, and what that means for you:playing to win v. playing to not losehow having a good defense can remove the pressure from your offensewhy your core values matter in building your offense To purchase Persuade for Good, click HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow us on IG @theguideculture

Last week, Kat and Macy talked about a quick warning if you&apos;re good at selling, and it sat on the foundation of sell | build | lead. In discussing being happy with the trajectory of your life, Instagram became the center of conversation and generated some good conversations. It resonated with so many of you, but not in the way we thought that it would. Something that we heard alot was &quot;I don&apos;t want to be selling on stories in 10 years&quot;. Today, Kat + Macy unpack the conversations that led them to shift from selling on their personal IG (spoiler alert: what do braids at the beach, a newborn, and Casey Graham all have in common) to selling solely on @theguideculture.In today&apos;s episode we cover:selling a personal brand vs. a business brandturning the ship one degree at a timekeeping the &quot;on mission&quot; mindframeThis episode stems from one of the myths in our book, - &quot;share your life and s

Opportunities come your way.Whether you&apos;re seeking them or they&apos;re seeking you. When they do, how do you approach them? What questions do you ask yourself regarding opportunities? Are your questions self seeking or are they rooted in the right beliefs?In today&apos;s episode, Loy covers:preparing yourself for opportunitybelieving in something + then seeking to understandmaking decisions from your head versus your heartYou can purchase Persuade for Good by clicking HERE.To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow us on IG @theguideculture

If you&apos;re listening to this, there&apos;s a chance that you&apos;re already making sales. Whether your sales are spotty month to month or you&apos;re fully supporting your family at this point, you&apos;ve generated some form of revenue. When you&apos;re in sales, especially at the higher end, sometimes you may be wondering &quot;IS THIS SUSTAINABLE?&quot; How do you continue to grow your business while shouldering the burden alone? There&apos;s good news: you don&apos;t have to. When you find the right people on the same mission as you, you can build a sustainable business.  In today&apos;s episode, we cover:Uncovering level one in your business: generating revenueUncovering level two in your business: converting from selling to leadingUncovering level three in your business: shifting from leading to buildingJoin us as Macy + Kat recap these three steps being implemented  at GUIDE Culture.You can purch

At GUIDE Culture, we believe you have everything you need to step into your God-given life. You have all the tools inside of you - the talent, the uniqueness, the skills. Our job is to help bring those out of you and to help put those tools to use.In today&apos;s episode, Loy covers:getting out of your own headsurrounding yourself with others who are pulling for youarming yourself with a winning mindsetTo learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)You can purchase our latest book, Persuade for Good by clicking HERE.Follow us on IG @theguideculture

If you missed it on our IG this week, Kat had the opportunity to speak at the FASTer Way conference this weekend. She got to spend time with coaches who are engaged in their business and want to serve their clients well, and today she walks us through her quick (but impactful) trip! In today&apos;s episode, we cover:building value versus adding valuewhy quick fixes aren&apos;t the easy button you&apos;re looking fortransactional selling versus transformative sellingKat&apos;s topic of conversation is Myth #3 in our book, Persuade for Good. If you listened to this podcast and had any light bulb moments, this is the book for you. You can purchase Persuade for Good by clicking HERE. To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)Follow

If you know anything about GUIDE Culture, you know The Psychology of Winning is a staple read around here at HQ.  The last several episodes, Loy has walked us through the book from his point of view, and we&apos;re wrapping that up this week. Today he guides us through chapters 9 + 10.In today&apos;s episode, we cover:- finding ways to fit into situations around you- planting shade trees under which you&apos;ll never sit- upgrading your personal internal standardsTo enroll in our next cohort of School of Sales, click HERE (deadline to enroll is April 28th)To purchase The Psychology of Winning, click HERE

In this week&apos;s episode, we sit down with the absolute queen of ads - Jordan Perry.   Jordan is a School of Sales alum + current Academy student. She walks us along the journey of how she sold Macy + Kat on the need for digital marketing (and believe me, it was a tough sell), and how those ads worked congruently with other efforts to net our biggest launch yet!In this episode, we cover:how  conversations translated into paid ads that workedthe importance of working hand in hand with someone you trustwhy going to market is vital in knowing how to posture your messageWe&apos;ve said it once and we&apos;ll say it again - this sales period has been the most fun and dare we say &quot;easy&quot; one yet. And it wouldn&apos;t have been possible without the right people in our corner - one of those being Jordan.If you&apos;d like to enroll in our next cohort, click HERE (de

Loy had the opportunity to speak to a group of industry leaders this week, and as he prepared his talking points, he had the chance to go deeper into just what it means to be do have. In today&apos;s episode, Loy covers:having the mindset to BE who you want to becomefour things to build your foundation importance of product knowledgeTo enroll in School of Sales, click HEREIf you&apos;d like to be a part of Loy&apos;s Men&apos;s Only lab, email [email protected]

Cohort 35 of School of Sales has officially closed! In part one of their debrief, Macy + Kat are walking you through their initial thoughts in hindsight. We had a record-breaking sales week + (spoiler alert) ended up selling out *in our sleep*.In this episode, Macy + Kat discuss why this sales period seemingly felt so much easier than others, along with the importance of going against the grain. We&apos;ll retrace their sales steps back to the beginning of October when Persuade for Good was a mere twinkle in their eyes + how it became the foundation of Cohort 35&apos;s selling period. To join us for Cohort 36, click here: www.guideculture.co/enroll2To purchase Persuade for Good, visit www.persuadeforgood.com

Loy&apos;s coming to you live this week from our 2023 In Person event for our Guide Culture graduates! There&apos;s alot of things these winners have in common, but one thing that stands out is the way they&apos;ve trained their minds to focus on the goals that they&apos;ve set for themselves. In today&apos;s episode, Loy visits &quot;The Psychology of Winning&quot; and discusses how your imagination just may be the greatest tool in your tool belt. 

We closed our launch for Cohort 35 earlier than we expected! Usually we have a crazy fun last day in conversations until we meet our capacity, but this time we sold out by 9am on Friday. While this episode isn&apos;t our full debrief (don&apos;t worry, that&apos;s coming soon), Kat + Macy give a run down of how this last week of ramped up sales ended and a topic  that became a common theme in their conversations. In this episode we cover:how to learn from the mistakes + seemingly poor investmentspartnering what you&apos;ve learned in the past with persuasion skillsthe ONE skill that leverages all of your other skill sets to move you forwardIf you missed out on Cohort 35 but want to sign up for our next cohort in May, enroll HERE!

In today&apos;s episode, Loy continues our journey of digging deeper into The Psychology of Winning by Denis Waitley. In this episode we cover:The difference between a life handicap and an autopilot for winning in lifeWhat a spirit of optimism + a forest fire have in commonHow the same sense of purpose that brought POW&apos;s home can affect your lifePulling for you!

What&apos;s the biggest investment you can make in your business + life?An investment in yourself.As Macy + Kat have had conversations with students this week, 9/10 times the one thing holding them back is the willingness to make an investment in themselves because of self doubt.In today&apos;s episode, we cover: what that self doubt feels like when you truly sit in itthe time that Macy borrowed $100K for her business (and you&apos;ll never guess who loaned it to her!)the one non-negotiable line item in Macy + Kat&apos;s annual budgetidentifying as someone who makes things work for youIf you&apos;re feeling the pull to join School of Sales but fear is holding you back, this episode is for you! If you have questions about if you&apos;re the right fit, drop Macy + Kat a DM at @theguideculture. Enroll in School of Sales (deadline to enroll is January 27, 2023)

We came across a LinkedIn post by Sahil Marsuri last week that stopped us dead in our tracks. Not because it scared us, but because we couldn&apos;t agree with him more.In today&apos;s episode we cover:the one thing that seems to be everyone else&apos;s last resortwhy sales is the heart of every business, no matter the industryour NEW money back sales guarantee for School of Sales Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

We hosted our Masterclass today and so many of you had questions!The best part? Your questions were SO insightful and we are so grateful for the opportunity to answer them as we prepare for cohort 35!In this episode we cover questions like:- How do I get my husband or boss on board?- Should I have  my business in place before I take School of Sales?- Do I have to be active on social media to be a part of School of Sales?Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/Purchase your copy of Persuade for Good HERE!Link to the podcast Macy references: &quot;Breaking the Poor Mindset&q

Over the last 6 months, Kat has given us a behind the scenes look as her husband, Carl began his new business. We listened as she talked about the 3 traps entrepreneurs fall into and got an update as he wondered if he should invest before he had sales or if he should get sales before he invested. Today, we get to hear from Carl himself as he and Kat talk about some of the lessons he’s learned as an entrepreneur building his business.In today’s episode, we cover: What it’s like to leave the comfort and uncertainty of the predictable for the unknown of starting your own companyThe most important thing to do as soon as you begin your businessThe ROI in taking Guide Culture as an entrepreneurEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect

School of Sales begins one week from today and we couldn&apos;t be more excited! Today, Macy + Kat sit down to chat about parts of Kat&apos;s story that we&apos;ve never heard before + just how big of an impact GUIDE Culture had on her life and her business. She&apos;s co-CEO now, but just a few short years ago she was struggling to make her business work. In today&apos;s episode, we cover:- How going ALL in changed the trajectory of Kat&apos;s life- What going ALL in could do for your life- Why we are so confident in School of Sales that we&apos;re offering a MONEY BACK GUARANTEE for the first time ever!If we can answer ANY questions for you regarding School of Sales, drop us a DM on Instagram @theguideculture.Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguidecultur

This week, Loy dives into chapters four and five of the Psychology of Winning by Dennis Waitley. At this point, you know how much of a staple this book is at Guide Culture HQ. As Loy has read and studied it over the years, he’s come to note that at GUIDE Culture, we’re in the programming business - reprogramming your subconscious.In today’s episode with Loy, we cover: Reprogramming as an annual processPositive self motivationPermanent potential, and why it’s not as good as it soundsEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

She&apos;s back for another Car Chat with Kat + this one will get you examining your heart!Raise your hand if you&apos;ve ever had a tough conversation with yourself? 4 out of 5 times, we have a tendency to run away from those conversations. But what if instead of hiding from them, you leaned into the resistance? You made the tough things second nature, and learned to love the hard again?In this episode we cover:what it means to make a decision being a victim vs. a victorhow to make selling second natureIf you’d like to go deeper into this conversation, save your seat for the Masterclass on January 23rd at 11am by clicking HERE. Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instag

When we wrote Persuade for Good, we wrote it as an overflow of our heart. We had no idea the impact that it would have on those who read it. One special review came from one of students, Megan: “3 hours ago I was lowering my business casket into the grave. After reading this book, my excitement and my hope have been resurrected.”WOW. This book has led to many great conversations - those conversations have tugged at Macy + Kat to host a Masterclass on January 23rd at 11am. The link to register can be found below.In this episode, we cover:Your duty to persuade for goodWhy persuasion is a process, not an eventHow pressing the easy button isn’t helping anyoneIf you’d like to go deeper into this conversation, save your seat for the Masterclass on January 23rd at 11am by clicking HERE. Enroll in School of Sales (dea

How often do you find yourself wondering if you&apos;re worthy or if you provide value to those around you?If we&apos;re being honest - most of us have felt that way at some point in our lives. In today&apos;s episode Loy dives into the Psychology of Winning and the importance of having the mindset of value. Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

A couple of month’s ago, Kat hosted a coaching session for a group of high level women. These women were successful salespeople + top earners in their company. Kat asked them a very specific question - “what’s the first word that comes to mind when you think of selling?”.Icky.These high level sales women said that “icky” was the first word that came to their minds when thinking of sales.In this episode, we cover:What does icky sales have to do with you?How to be excited about sellingHow the Fear of Falling phenomenon translates to your business growthEmbracing a “roll down the window” mentality Register for Persuade for Good Masterclass HERE.Enroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.ins

It’s 2023. You’ve set your goals for the year. You’ve bought the new planner, the colored pens. You probably have your word for the year picked out. But now what? Are we still focused on those goals + words on December 31st, 2023? More than likely, 95% of us aren’t. Change is hard and doing hard things isn’t natural for us.Today, Kat sits down to talk about how her goal setting, inspired by Casey Graham’s “Decade of Destiny” changed her life in 2022. In this episode we cover:Envisioning your life in 10 yearsHow do achieve your 10 year goal in 2.5% incrementsBecoming unrecognizable brick by brickEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/Purchase your copy of Persuade for Good

What do Neal Armstrong and Heisman Trophy winner Caleb Williams have in common? More than you’d think, actually. And what do they both have in common with you? A winner’s mentality.In today’s episode with Loy, we cover:The definition of winningThe power of being honest with yourselfHow controlling the cause essentially controls the effectEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

A few weeks ago, Macy asked some of you on Instagram how you felt about making money, asking for money, or people with a lot of money. So many of the answers were similar: “it must be nice”, “they were just in the right place at the right time”, “even if you work hard, money isn’t guaranteed.”Today, Macy offers some new ways to think about money and how it can absolutely be a natural byproduct of your life?In this episode, we cover: Macy’s first memory of money + the lesson she learned from LoyHow you think about money directly affects how you sell and build valueWhy mastering the art of persuasion is the key to change yourself from the inside outEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/Purchase your copy of Persuade for Good <

Can you believe it? 2022 is almost over! This year has been nothing short of incredible. We wrote a book, welcomed another GC baby, rebranded our program into School of Sales, served 240 students, and retired Needle Movers.  We took risks, had some heartbreak and disappointments, yet performed beyond our expectations and bonded as a team more than ever.Today, Macy and Kat pull back the curtain on what happened in our hearts and minds during the year.In this episode, we cover:Why refinement was such a big part of 2022The benefits of slowing down to speed upHow providing value outweighs going viralEnroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/Purchase your copy of Persuade for Good <a href='https://guideculture.kartra.com/

We’ve spent the last few days shipping out our inaugural book, Persuade for Good. Macy + Kat have been pulling some and signing them for those who are about to receive them. What’s the first thing you instinctually say when someone buys your product?  For us, it’s thank you. But when you break it down, what is the subconscious message you’re sending your customer (and honestly yourself)? Today, Macy breaks down why you won’t see “thank you” inside the front cover of your book and what she chooses to say instead.In this episode we cover:What message “thank you” potentially sendsHow to be confident in the value that you bring to othersHow to ship the “thank you for supporting me” mentality Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/<

If you follow sports, you know that the Heisman awards took place this past weekend. While there were some outstanding candidates (hello, UGA fans - we’re looking at you, Stetson), Caleb Williams walked away with this year’s honor. Today, Loy pulls back the curtain on Caleb’s buy in to football and how that impacted this USC sophomore’s career.In this episode, we cover: Undeniable beliefWhy a strategy, plan, and support matterThe psychology of winning and how it impacts your trajectory in lifeEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

Our team spent 2 beautiful days last week prepping and getting ready for 2023. In this episode, Kat + Macy spend a few minutes unpacking what that looked like and the clarity our team gained around persuading for good in just a few short days. Within the last couple of weeks, Kat’s been receiving ads for Artificial Intelligence software that essentially claims to do the conversing for you in sales (she references it in last week’s episode with Megan Hansen here). This weekend, she tested the software from a consumer side, and the answer quite honestly surprised her. But did it change her point of view when it comes to replacing human conversations with AI conversations?In this episode we cover:Why persuasion has such a negative connotationHow persuading others for good is more than just a sales skillMaking persuasion a

Lindsay Mitrosilis is a Guide Culture alum and LinkedIn queen. The founder of Mitrosilis Consulting, Lindsay is passionate about serving entrepreneurs, business leaders, and influencers looking to gain more leads and sales and accomplish their business goals thought LinkedIn. In today’s episode, you’ll hear Loy and Lindsay sit down to discuss how sales skills are life skills and why they both believe persuasion for good is important.In this episode, we cover:Why Loy believes sales skills are life skillsHow mindset + personal development play a role in leadershipCommon misconceptions about salesEnroll in School of Sales (deadline to enroll is January 27, 2023).Pre-order your copy of Persuade

Megan Hansen  is a registered dietitian and the founder of The Metabolism Makeover. With over 10 years of experience she&apos;s passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love.If you follow Megan on social media (and if you don’t, go check her out at @megan.the.dietician), you’ll see that she doesn’t shy away from talking about the hard things. In a world that deems it taboo to speak up about weight loss, Megan speaks up boldly and in a way that brings value and serves others.In this episode we cover:Seeing the most impact in your content (spoiler alert: you don’t have to go viral to be impactful)Pushing through your fear of judgement Staying firmly rooted in your belief, knowing that what you believe mattersEnroll in School of Sales (deadline to enroll is January 27, 2023).Instagr

A couple of weeks ago, Loy started a conversation surrounding core values in his podcast about having a heart of gratitude. Today, he continues that conversation as he discusses his next core value: buy in. Whether you’re a mom dreading crazy mornings with your kids or a professional trying to climb the corporate ladder, this episode is one that we can all take to heart. In this episode, we cover:What buy in truly meansHow changing your focus changes youWhat sets leaders apart from those they leadEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business (you can find that episode here). As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being &quot;should I invest in myself and in my company before I have sales?&quot; Today, Kat is shedding some light on the entrepreneurial advice she gave Carl as she updates us on his business venture!In this episode, we cover: Riding the emotional wave of salesBeing open to adding new skills to your portfolioFeeling confident in investing in the tools to do right by your businessHow that confidence translates to salesEnroll in School of Sales (de

Week 7 of School of Sales has come + gone! In week 7, students go deeper into the material that they’ve learned in previous weeks with the goal of these skills to become second nature! Today, Loy reflects on what his lab students have learned thus far.In this episode, we cover:How to be in control of a conversation3 things that halt a conversation from moving forward The word every salesperson dreads3 proven reasons that point to the success of the School of Sales programEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

It’s the news you’ve all been waiting for!!In today’s episode, Macy and Kat take you behind the scenes of their most recent project. A project that quite honestly, is a project cultivated in the heart + stirred by the spirit. They’ll unpack not only what this book means to them, but how it can impact your life and those around you.In this episode, we cover:Why they finally said YES to writing a bookHow Persuade for Good came to beWhy smaller doesn’t mean less impactfulHow Persuade for Good was designed to pull  you out of your rutYou can purchase your copy of Persuade for Good HERE. If you’d like to purchase more than 8 copies, please email [email protected] in School of Sales (deadline to enroll is January 27, 2023).Connect with us: <a href='https://www.instagram.com/theguideculture/

As Thanksgiving approaches, many of us will celebrate with family, friends, and loved ones. We’ll gather around a dinner table, or set our plates in our laps as we watch the Macy’s Thanksgiving Day Parade and hours of football. But as we prepare our plans, let’s also prepare to cultivate a heart of gratitude.In today’s bonus episode, Loy taps into his core values, and why a heart of gratitude is so important.In this episode, we cover: An IKEA experiment centered around the words we speakThe health benefits of a heart of gratitudeHandling adversity with a grateful heartHow a heart of gratitude impacts relationships in every part of your lifeEnroll in School of Sales (deadline to enroll is January 27, 2023),Connect with us: https://www.instagram.com/theguideculture/

One of the things that is so important when it comes to selling, especially to groups who are either outside of your normal client range or may not be familiar with your culture, is to ensure they buy into what you stand for and what you’re teaching. Ensuring that your audience can connect with you but also see you as someone reliable and sturdy is so important. We like to think of being like a strong oak tree that can stand the test of time. So how can this be achieved?  In today’s episode, we share inspiration you can take from nature to help you grow into a strong leader, being in the right environment to flourish, and focusing on neutralizing the negative!In this episode we cover:The “nature” mindset you need to adopt to be a strong leaderBeing in the right environmentHaving the space to grow, scale back and train where you need toFinding sources of energy all around youNeutralizing the negativeN

Around here at Guide Culture, we’re confident when we say your environment controls your growth. When you’re surrounded by the right people holding you accountable you tend to grow and thrive, just as when you’re not surrounded by the right people, your growth tends to halt. Once you become a School of Sales graduate, the door swings wide open for you to join GC Academy - where you get the chance to implement and putting into practice what you already know with other like-minded individuals cheering you on. In today’s bonus episode, Loy is recalls a conversation with one of our Academy students this week that will leave you encouraged.In this episode we cover:Why Academy is importantGuide Culture’s definition of success10 habits of healthy peopleEnroll in School of Sales (deadline to enroll is January 27, 2023.Connect with us: <a href='https://www.instagram.com/theguidecult

In today’s episode, Kat and Macy discuss how you can scale your sales, especially when handling an influx of messages and scaling to the masses. They make a strong case for why a single conversation is so important when it comes to fueling your selling spirit. Kat and Macy discuss why a single conversation can bring lots of insight that will help you eventually sell in a massive way. They also discuss how you can easily handle objections and get your prospects to believe the opposite of what they initially thought. They also dive into the topic of toxic culture press, explaining what it is and why it is unethical to talk about something you’re not. Finally, they highlight the importance of giving your prospect time by holding space for their thoughts and process. If you want to find the right time to close a sale, scale your sales to the masses, and sharpen your sales skills, this episode is for you.In this episode, we cover:How to use a single conversation

Oxford’s Dictionary defines thrive as “to grow or develop well or vigorously; to prosper or flourish”. How do we apply that to our day to day? What does it look like to thrive in life?In today’s bonus episode, Loy unpacks three things that will help you thrive: a positive attitude, selling yourself , and listening to both your heart + your head. In this episode we cover:How your attitude leads the way to actionWhy focusing on others helps your team winThe importance of remembering to forget about yourselfMoving people with your passionEnroll in School of Sales (deadline to enroll is January 27, 2023.Connect with us: https://www.instagram.com/theguideculture/

On today’s episode, we’re talking about elections. Believe it or not, we’re not getting political. However, we’re using the elections as an analogy to prove why all content is sales content. Macy starts by discussing why analogies are amazing sales tools. Then, she explains why people to think like you if you’re running for a position. This is how she makes a case for why every content is sales content, and why it is important to churn out content before election day in order to secure the vote. Similarly to making a sale, an election is all about changing someone’s perspective long before election day. And if you’re planning to launch a product online, this episode is for you. Tune in and learn how you can snag a few secrets and practices from the way politicians prepare their campaigns prior to election day in order to apply it to your very own launch.In this episode, we cover:How analogies are amazing sales toolsWhy you want

Are accountability and mentorship the same thing? Why is it so important to remain accountable to someone? Listen in this week’s bonus episode as Loy recaps his conversation about the importance of accountability with his morning gym partner!In this episode we cover:Why accountability is importantEvaluating what’s important enough in your life to be held accountable forThe three unmoveable pillars Loy believes inHow Guide Culture is a prime example of iron sharpening ironEnroll in School of Sales (deadline to enroll is January 27, 2023).Connect with us: https://www.instagram.com/theguideculture/

Are you living in product land? When you’re trapped in product land, it’s easy to focus on the amazing features of your product. You go on and on about what makes your product great, whether it’s been scientifically proven, lab tested, etcetera. But the biggest problem about being stuck in product land is that oftentimes, this is the exact reason why people don’t buy your product. In today’s episode, Kat and Macy are shedding light on this issue by explaining the importance of selling with meaning. They talk about coming from a place of enriching people’s lives, no matter what your product might be. This is an important component of sales skills, which will ultimately enhance your legacy. Kat and Macy discuss why you need to understand the real reasons for your customer’s questions, and why it’s so important to focus on why your product is useful and beneficial for your customer. This episode is a must for anyone in business or with a product or service they want

If we’ve said it once, we’ve said it a million times - sales skills are life skills. It  doesn’t take more than a high school football game to spark a conversation about sales + leadership for Loy. In this episode, Loy reflects on his time in college sports - from the peak of his career to the valley of “what next” and how that led him to where he is today. If you want to further your journey as a noble salesperson in your life or in your business, don’t miss this episode.In this episode, we cover:Why your input mattersThree reasons why those who master sales skills will become noble leaders for good causesLeading a purposeful life by loving and serving othersEnroll in School of Sales (deadline to enroll is January 27, 2023.)Connect with us: https://www.instagram.com/theguideculture/

Have you thought about having multiple streams of income? If you’re a business owner or entrepreneur, chances are you have. In this episode, Kat is walking you through the most important questions you need to ask yourself if you’re seriously considering expanding your business to involve multiple streams of income. She starts by discussing why it is that you’re craving this expansion before she dives into discussing how persuasion affects your credibility. Then, she asks you the key questions you need to ask yourself before diving head first into establishing multiple streams of income. From the skills you have to help people win to your security in your ability to sell anything, this episode will give you the reality check you need to launch any idea or new endeavor with confidence. So tune in, take notes, and let Kat guide you into working smarter as you expand your revenue streams.We cover:Why do you need multiple streams of income?

Have you ever heard the term “shake the bushes&quot;? If you assumed it was just a term your crazy Uncle Bob said at Thanksgiving, Loy’s here to tell you the truth! Have you ever stopped to think what that phrase actually means? How can shaking the bushes in your business impact your sales? In this episode, Loy unpacks the importance of shaking the bushes - you’ll hear how him doing so has impacted his business and his personal life. If you’re ready to level up your sales, this podcast episode is for you.In this episode, we cover:How to “shake the bush” in your businessKeeping your hat down low and staying in the zonePlaying as the underdog in the right level in the right gameWhat it means to have a shotgun approach to salesEnroll in School of Sales (deadline to enroll is January 27, 2023.Connect with us: https://www.instagram.com/theguideculture/

Welcome to another car chat with Kat. Today, Kat is addressing the common issue of not seeing the kind of results you’d like (and expect) to see from Instagram Reels. Using Instagram Reels to market and sell your products has become a good practice. But what happens when the work and time you’re spending on creating and posting these Reels see little in return? That is why Kat is sharing the importance of reviewing the numbers that are going into your funnel. She also reminds you why selling online isn’t the only way to sell. Kat shares why you shouldn’t be putting all your eggs into the Instagram Reels basket, and what opportunities are ahead of you when you get creative and sell offline. This is an episode that addresses the frustrations of slow growth, but it also provides you with the encouragement that you need to ensure that you’re exactly where you need to be. Tune in, learn how to stir the pot, and let’s get you more confident with engaging in sales activities.In t

Cohort 34 of School of Sales has officially closed. In this episode, Kat and Macy are walking you through their launch debrief. They share the final numbers from the enrollment of cohort 34, as well as the low-key, casual approach they took with promoting School of Sales this time around. This episode is an important reminder of why sales skills bridges that gap between having a useful skill and helping someone with that skill. They discuss why they didn’t even concern themselves with the content that competitors were putting out on social media, and why having real-life conversations with your prospects is such an important resource when it comes to selling. Join Kat and Macy as they share the results of their launch along with important lessons in sales that you can add to your toolkit.In this episode, we cover:The numbers from enrolling cohort 34 of School of SalesThe low-key, casual approach we took with promoting School of Sales this time around

Why are there so many women in School of Sales? Loy is here to help tackle that question in this special Men Only episode. Today, Loy is peeling back the curtain on how hunting and what it has to do with sales. He starts by discussing the role of men in society. Then, he explains why there currently are so many women in School of Sales and how Kat and Macy had a large part in that. Loy also makes a great case on how the secret sauce of School of Sales is so powerful, and why more men need to learn these skills. He also challenges men to think about the kinds of personal development they’ve done or are currently invested in. Finally, Loy asks a crucial question - does sales or leadership come first? If you’re ready to discover a new perspective and take yourself to the next level, this episode is for you. Tune in and find out how School of Sales can help men like you develop and progress.In this episode, we cover:The role of men in societyWhy are th

Welcome back to another car chat with Kat. This time, Kat is discussing network marketing and what it is you need to know in order to lead with grace and succeed with ease. Kat kicks off this episode by sharing her experience and history with network marketing. Then, she talks about the importance of embracing your uniqueness within a company by establishing a brand within a brand. This is the key to separating you from your competitors and others just like you. Kat also shares why leading a team is a sales job, and why sometimes it feels like you’re dragging people when what you really want to do is lead them. This is a great conversation to tune in to, especially if you’re wondering if School of Sales would be a good fit for you as a network marketer. Tune in and learn how School of Sales equips you with the critical skill of persuasion, and why the most important sale you’ll ever make is the one you make to yourself.In this episode, we cover:Kat’s experience wi

As the final cohort of School of Sales for 2022 nears a close, Kat and Macy sit down to answer one of your most burning questions - should I get sales training that is specific to my industry, and what’s the difference between that and School of Sales? In today’s episode, Kat and Macy explain their thoughts on industry-specific sales training. They also dive deeper into the mission of School of Sales and how its unique methodology prepares you to hit your prospect’s emotional centers by connecting your product directly with the person. They also talk about mistakes in sales, such as overcompensating the sales pitch with knowledge, and why practicing the art of selling within your industry can be less helpful than you might think. Tune in to this episode, and if you have any questions regarding School of Sales, don’t hesitate to reach out to both Kat andMacy.In this episode, we cover:Should you get industry-specific sales training?How School of Sale

In this episode of the Guide Culture podcast, Kat and Macy discuss the most important thing that you, as a business owner, should focus on. They kick off this conversation by discussing the elements that make selling cool and magnetic for your customers. Then, they share why searching for your passion is the wrong route to go down, and why success is what fuels passion and not the other way around. Kat and Macy also talk about shifting the mindset of selling and why it’s so important to think about selling as whether or not your product is something worth having. This episode dives into the importance of practicing a skill with an open, and relaxed mind and how that will allow you to embody the information more deeply. Tune in to today’s episode to see what’s possible for you when you embody School of Sale’s teachings and how you’re able to grow when you have your focus set in the right place.In this episode, we cover:What makes selling cool?Why su

It’s time for another car chat with Kat as the deadline for the final cohort of School of Sales comes to a close. In today’s short but sweet episode, Kat shares a story about why you’re able to get something out of every investment that you make. She also shares the slow but important process of laying each brick at a time and the benefits that come from being patient. Kat also speaks to the point of allowing yourself to just be and relaxing into the fact that the content and lessons you gain from investing in the School of Sales will be within your reach for a lifetime. This episode is an important reminder of the power of investing, taking one small step at a time, and the rewards that patience can bring.In this episode, we cover:Why you can get something out of every investment you makeWhy you should let yourself just beBecoming better than you are today only takes one stepThe 4 pillars that are wrapped up in School of Sales</l

In today’s conversation with Kat, she’s sharing 3 important traps to be cautious of as an entrepreneur and business owner. Kat’s recent experience of witnessing her husband start his own business is the inspiration behind today’s topic. From feeling like you need a bunch of assets, such as a logo, before you can even make a sale, to the more surprising trap of putting learning before selling, this episode is a must for any business owner, especially if you are just starting out. Kat also explains why selling and sales skills is the key to making any marketing tactic work, and why it’s so important to sharpen your ability to sell especially if you’re ready to grow your business and reach more clients.In this episode, we cover:The trap of feeling like you need all these things before you make a saleWhat happens when you focus more on other activities instead of sellingThe mistake of putting learning before sellingWhy cold calling st

Inspired by the wrap of the Guide Culture coaches retreat, Macy sits down to share a vital lesson in business - the importance of mastering sales skills and being obsessed with selling and the people you’re selling to. During the coaches retreat, the attendees went around the room sharing how they individually found Guide Culture. This leads to the heart of today’s topic, which is building the belief in enthusiasm through selling. Macy shares important mentalities to have as a business owner, from needle-moving action steps to the patience of taking things “brick by brick.” Then, Macy shares why one of the best things you can do as an entrepreneur and business owner is to master sales skills and become obsessed with selling. This short and sweet episode is for any business owner who is ready to reach higher levels of success and revenue, so tune in and take notes.In this episode, we cover:Recapping our coaches retreat and how our attendees found Guide Cultu

In this episode of the Guide Culture podcast, Macy is revealing her biggest entrepreneurial mistake to date and how you can avoid it. She shares her story and experience of believing in one strategy so deeply and why that is the downfall of her success. Then, she shares the different ways in which you can change the way you come off when you’re selling, and what it means to “scale the spirit”. Finally, Macy talks about how rooting your sales skills in this mindset change makes it all possible to reach $1 million in revenue just with one product alone. She also shares a real-life example of how Guide Culture was able to accomplish such successes with a single product because of the very knowledge and wisdom she drops in this episode.In this episode, we cover:Where Macy was when she first started Guide CultureWhy believing in the webinar strategy isn’t it (and why there’s so much more to it)The one mindset shift that changes the way you come

What does it mean to quiet quit, and what really happens when you do? In today’s episode of the Guide Culture podcast, Kat and Macy discuss quiet quitting. This conversation was brought about when Kat and Macy had a look into people’s inner thoughts about work and quitting on TikTok.After noticing several individuals who have quietly quit, Kat and Macy sat down to record this episode on why quiet quitting is more harmful to you than anything else. They discuss the process of breaking out of a system, reframing your thoughts if you feel like quiet quitting, and what happens when you go above and beyond instead of just doing the bare minimum.Kat and Macy speak about the truth of going above and beyond and how to avoid falling into the trap of quiet quitting. So tune in, take notes, and be sure to share this episode with someone you know who might be on the verge of quiet quitting.In this episode, we cover:What Kat and Macy are noticing on TikTok

Kat and Macy are busting a very common myth in today’s episode of the Guide Culture podcast. The belief that they’re debunking is one that countless people have asked in the past and will continue to ask in the future - “am I not selling because I don’t have enough followers?”Far too often, people blame their smaller followings on Instagram for their lack of sales. However, Macy and Kat share why it isn’t a numbers game and why if you can’t sell to the people you already have, you won’t be able to sell to more. They kick off this conversation by discussing what good content is, what it means to truly sell, and the difference when you’re able to change and sell your prospect’s belief. Then, they continue on to share why strategies are a revolving door of ideas that ebb and flow depending on what works and what doesn’t. They also discuss how momentum comes from conversation and why it’s so important to speak with your prospects.If you struggle with sales and believe the

You’re in for a very special treat on today’s episode of the Guide Culture podcast. Casey Graham is a lifelong entrepreneur and the co-founder and CEO of Gravy Solutions - the first and only payment recovery solution for subscription-based businesses. He joins Kat and Macy today for an incredibly insightful and inspirational conversation all about hitting your first million in sales and becoming a better person in the process.Casey shares his wisdom on why the culture of sales matters just as much as selling itself. He also discusses one of the biggest mistakes new entrepreneurs can make, which involves relying too heavily on social media reach and digital ads. Next, he shares the most important thing that entrepreneurs need to focus on - conversations.In this important conversation, Casey shares his advice for entrepreneurs who want to reach the $1 million mark, and why mentorship, conversations, and talking to the right person at the right time are crucial ingredient

In today’s episode, Kat leads you through a casual but important car chat. If you’ve ever felt down about your slow growth, this episode is for you. Kat discusses why it’s normal for inspiration to ebb and flow in your business.Then, she shares why selling something forces you to step into the best version of yourself so you’re able to grow into your next level. Kat also discusses the importance of being disciplined and diligent, why luck is nothing more than preparation meeting opportunity, and why the key to fast and rapid growth lies in preparation.In this episode, we cover:Why your inspiration will ebb and flowWhy having to sell something forces you to be the best version of yourselfYou don’t know what’s on the other side of your diligenceWhy luck is opportunity meeting preparation Why preparation work is key to fast growthConnect with us: h

A lot of business owners, entrepreneurs, and service providers are constantly looking at their market, trying to one-up their competition. But what if you no longer have to do that simply because you took the time to adapt for the long haul?In today’s episode, Kat is guiding you through the difference between selling to the obvious thinking brain versus the deeper, more emotional limbic brain. She shares why doing the latter will set you up to make more sales and stay in the game for the long haul. Kat also explains how focusing on selling to the deeper, more emotional parts of people will allow your business to stand out amongst the crowd, no matter what field you’re in. So if you’re ready to change the way you approach sales and business, this episode is for you. Tune in as Kat shares how to sell in a way that truly matters to your customers and the longevity of your business.In this episode, we cover:What happens when you don’t just sell to

Most entrepreneurs and business owners find sales calls to be intimidating and nerve-racking. This is exactly why Kat and Macy sat down to record today’s episode so that you can head into your next sales call with ease and get ready to crush it.Today, Kat and Macy share the 3 main points where people fumble on their sales calls. They discuss how to appropriately kick off a sales call so that you can build that important know, like, and trust factor as right off the bat. Then, they discuss the importance of connecting on one single need during your call and what happens when you’re able to address that. Kat and Macy also discuss the difference between sales calls and consultation calls, but more importantly, they share tips on how you can sell effectively on a consultation or discovery call.If the thought of having a sales call terrifies you, this episode is for you. Tune in as Kat and Macy guide you through a step-by-step process of executing an effective sales call th

How many times have you found yourself obsessing over the number of eyeballs your business is attracting? This is a very common concern amongst business owners, whether they are a coach, nutritionist, or even if they run a brick and mortar.In today’s episode, Kat is leading an important discussion about why focusing on getting more eyes on your business can actually create more tension for you. Instead, she’s here to help you reframe your approach to getting more leads. From how you can be in control simply by flipping the funnel, to how you can take ownership as a salesperson before any conversation starts, this episode is incredibly important if you want to develop the important skill of sales.Kat shares her own story of what happened when she finally learned to become a salesperson, along with the biggest thing that is possible for you when you finally become a salesperson. She also discusses the importance of guiding through belief, connection, and showing. This ep

Here at Guide Culture, we believe that sales skills are essential life skills. And recently, we received a question about how you can shake up your business even if you’ve only made 2 sales. Our answer? Sell sell sell.In today’s episode, Kat is walking you through why selling is key to shaking this up in your business. More importantly, she explains why selling and sales skills need to come before all else. Kat starts by sharing the 3 definitions of selling before moving into the most important definition of all - the act of selling. Then, she talks about why you need to get pumped up and fired up about your product in order to fuel and supercharge your sales. Kat also talks about how sales and selling is a magnet for attracting people who want to work with you, and why selling allows you to reinvest in your business with utmost clarity.Whether you’ve made 100 sales or 0 sales in your business thus far, this episode is a must. So tune in and take notes as Kat explains

Welcome back to part two of Guide Culture’s School of Sales launch debrief. In today’s episode, Kat and Macy are answering some questions they received from their followers about the launch of School of Sales.Kat and Macy answer important mindset questions, such as how they stay positive during presentations and the overall launch. They also discuss the logistics of School of Sales, such as if their rebrand and name change made a significant impact, how they developed their expectations before this launch, the biggest learning curve they experienced during this launch period.From how their philosophies on attracting success to more tactical tips on creating conversions, this is a great episode for anyone who’d like to dive deeper behind the scenes of a launch.In this episode, we cover:Did switching the name from Guide Culture to School of Sales make a difference?How do you develop your expectations before a launch?What was the bigge

Kat and Macy are back for a very special episode of the Guide Culture podcast. Today, they’re taking you behind-the-scenes of the latest School of Sales launch. In this episode, Macy and Kat are walking you through a launch debrief.Having just wrapped up a recent launch of School of Sales, Kat and Macy have gained a ton of insight from how their launch went, what worked well, and what they’ve learned from the experience. Macy and Kat discuss why they are adventurous and love trying new strategies instead of clinging to just one old strategy over and over again. Then, they give you a refresher on what the School of Sales is and who it’s for. Kat and Macy also discuss what it means to shoot for the moon and how the process forces you to aim higher than anticipated. They also discuss why failure is redirection, not a setback.Last but not least, Macy and Kat reveal the numbers from this enrollment period of School of Sales. They share their total revenue as well as total e

Becoming unrecognizable can be an incredibly gratifying experience. In today’s episode, Macy is sharing her story of becoming unrecognizable herself, which in her case, was for the better.In this short and sweet episode, Macy shares the one thing that changed that made her unrecognizable to her friends and family. She also dives into what this one change is usually mistaken for and what it really is. Then, she shares how she’s witness other people change for the better once they develop sales skills, and why sales skills is one of the most important skills to have in order to build confidence.If you feel like knowing how to sell is an unimportant skill, this episode is for you. Tune in and find out how sales skills can change you to the point of becoming unrecognizable.In this episode, we cover:The one thing that changed Macy to the point of being unrecognizableWhy developing sales skills will give you confidenceWhy it’s not about m

Raise your hand if you’ve ever heard about the importance of niching down. While there are definitely benefits and value to niching, there’s a side of it that could also be disadvantageous.In today’s episode, Macy is sharing why Guide Culture doesn’t believe in niching for School of Sales. She discusses the pros of cons of finding your tribe, explaining when being with like-minded individuals is useful and beneficial, but also when it is harmful especially when you’re building a business and selling. This is a short and sweet episode that offers you a new perspective on why niching might not be as beneficial as you think. So tune in, take notes, and get ready to challenge what you know about selling, growing a business, and where niching fits into that scope.In this episode, we cover:Acknowledging the benefits of nichingThe problem with looking for personal development opportunities within your tribeWhy we don’t believe in niching for Scho

The deadline to enroll in School of Sales is officially approaching. So in today’s episode, Kat and Macy sit down to share some insight into a few info calls they’ve had.Starting with an introduction to the people, their businesses, and the problems they currently want solutions for, Kat and Macy break down each individual’s wants and needs and explain how School of Sales can help them get where they want to go. From the topic of communicating effectively through your marketing, the difference between pushing and guiding, how being rooted in command helps you develop sales skills, to how information doesn’t transform the way people think, this episode will help you get a clearer idea of whether or not School of Sales is right for you.So if you’re currently sitting on the fence and you’re waiting to enroll, tune in to this episode and listen as Kat and Macy answer some questions on how School of Sales can help you achieve your goals.In this episode, we cover:

As you might know, Guide Culture has been reinvented into the school of sales. As enrollment for the inaugural cohort begins, Macy and Kat are here to answer your questions on the difference between Guide Culture and School of Sales.Starting with the reinvention and transformation of Guide Culture, to inspirational stories of previous students, Macy and Kat walk you through the most important lessons you’ll learn in School of Sales. They discuss the skill of communication why this is key especially when it comes to sales, why School of Sales is set up to be an 8-week program, and why it is crucial to uncover the need for your product and how the product knowledge formula will help you do that. Wondering if School of Sales is a good fit for you? Tune in to find out and see what possibilities are in store for you.In this episode, we cover:The transformation of Guide Culture and how it became the School of SalesDaisy’s story and experience with prep s

Many people allow the fear of failure to stop them in their tracks. They wait for the perfect time when everything is in order before they take action. In today’s episode, Macy is talking about the problem of waiting for everything to be in place before going after your goal and taking action.Macy shares the process of taking action, even when things are imperfect, and why it is a crucial and necessary step in order to gain clarity and refinement. In this conversation, Macy talks about what happens when you focus on laying down one brick at a time, and why taking things slowly, one step at a time, will often lead to powerful results. If you’re feeling overwhelmed with achieving the goals you want to achieve, and you’re waiting for the “perfect time” in order to start taking action, then this episode is for you.In this episode, we cover:Macy’s recent a-ha momentsThe problem with waiting for everything to be perfect before taking actionWhat

You’re in for a real treat today as Loy, Macy, and Kat sit down to share the story and journey of Guide Culture. They’re diving deep into its humble roots and beginnings, starting with why Guide Culture ultimately started as a rescue for Loy.Loy takes you behind the scenes of how he documented decades worth of experience, even before the conception of Guide Culture. Then, Macy and Kat share their stories of rescue and how they played a role in the formation of what Guide Culture has been known for today. They also talk about the important role that application and practice play in the business and sales world, and how Guide Culture’s “labs” came to be. Loy shares his perspective on the development and reinvention of Guide Culture over the last 4 years, and why it is crucial to learn how to hunt first in any situation. Join Loy, Macy, and Kat as they share Guide Culture’s story and how their program has been able to create drastic and tangible results.In this

Macy and Kat are guiding you through today’s incredibly exciting episode. They start by discussing a common question - are traditional degrees enough? So many people invest tens of thousands of dollars into an MBA. But what skills do they actually possess once they attain this degree and certification?In this episode, Macy and Kat dug a little deeper to find out what knowledge a general MBA equips you with. They discuss the 6 pillars that many MBAs cover and the 1 key ingredient that’s missing from that list - sales.Join Macy and Kat as they discuss why having the knowledge and ability to sell is incredibly important, and what Guide Culture is doing to fill the gap. They also make an exciting announcement in regards to Guide Culture’s reinvention process, what came out of it, and how they’re encouraging and supporting your development in a hands-on way.In this episode, we cover:What are traditional degrees offering and why it’s not enough

What does it mean to reinvent yourself and is it important to go through this transformation?In today’s episode, Macy is walking you through some of the huge reinvention updates that are coming to Guide Culture. Although there are many exciting reinventions coming down the pipeline, Macy focuses on what reinvention means and why it is crucial to your evolution.She shares why your current-day successes might be the very thing that’s holding you back from future ones, and why you want to be in tune with who you are and what you’re currently embodying instead of what you might be doing. Then, she talks about a book that changed her perspective titled “The Last Word on Power” by Tracy Goss, and the biggest takeaways she took from the book.This episode is for anyone who is hoping to accomplish big, future goals, or anyone who might be feeling stuck in their business. Tune in and take notes as Macy shares her thoughts on the importance of reinvention.

Want to help your customers buy from you with more enthusiasm and excitement? Then this episode is for you. It’s common knowledge that generally, people love to buy. They just don’t like being sold to. So today, Kat walks you through the shocking reason why people might not be buying from you. It’s an important topic that hasn’t been explored on the podcast, so buckle up and get ready to take notes.Kat starts off by differentiating between buying and being bought in. Then, she exposes the single reason that’s keeping your customers hesitant from buying from you. She explains the roles that both you and your customer play in the buying process, and what you and your customer are responsible for. This episode explores the importance of adding consistent value and why the key to communicating to your customers lies in the simplicity of your knowledge.From the 3 types of information you need to have in order to sell, to different ways you can simplify your me

In a world of influencers, brand ambassadors, and discount codes, are salespeople still trustworthy?In today’s episode, Kat reflects on that very question. Furthermore, she explores the question of whether or not salespeople or influencers are more trustworthy. It’s becoming increasingly common to see influencers promote multiple brands and products as part of their job. But what are the benefits of staying loyal to one product?Kat shares why being loyal to one product doesn’t just make you more trustworthy, it also builds you up into a sought-after expert. She explains why being known for one thing makes it so much easier for you to remain top of mind, and it also makes you easy to recommend.If you’re not sure why you should narrow your focus and go hard on one product, this episode is for you. Tune in to this short but insightful conversation and get ready to take notes.In this episode, we cover:Are salespeople or influencers more tru

When people join GUIDE Culture, one of the first things they ask is: &quot;how can I prepare beforehand?&quot;Before their training kicks off, they want to know what they can be doing and how they can be preparing to get the MOST out of it.And we absolutely LOVE this energy! They are in it to win it and we love to see it. Our friend, GUIDE Culture graduate, and GUIDE Culture Coach, Shelby Rose, also asked this question when she first took her training. If you&apos;re in the GC bubble in any capacity, you know Shelby! People love her and trust her so they often ask her this question, too.During the Spring Cohort enrollment, so many people were asking her this question and she realized that she was responding with the same 3 things - so much so that she went to Kat and said, &quot;can we record something and let it be one of the first things students see after they enroll?&quot;Kat loved the idea, so they hopped on Zo

In 2019, right when GUIDE Culture was really getting started, Macy knew she needed some help with writing. She jumped on Instagram stories to ask for suggestions and someone sent over Danielle Weil&apos;s information. She didn&apos;t have an Instagram, just an email.So, Macy sent her an email and we&apos;ve been going strong ever since! Over the last 3 years, we&apos;ve met with Danielle (we call her Dani!) via Zoom every Tuesday and she helps us get our message across in new and different ways.She&apos;s the person outside of our bottle (we talk more about what this means in this episode) that helps us see how to connect with our audience in an engaging way through every piece of writing in the business.Though she specializes in launching, she&apos;s more like our cool aunt that helps us with EVERYTHING - from captions, to emails, to blog posts and more, Dani has helped the entire team SO MUCH and we&apos;re pumped for you to learn from her in this epi

Do you teach from a place of knowledge or from a place of knowing? There&apos;s a MAJOR difference!Macy here and just recently I was watching a documentary that revealed something that plays so true in business -- and this is this idea of people teaching or talking on subjects that they secretly struggle with as well.It&apos;s an easy trap to fall into and one that I&apos;ve personally fallen into plenty of times. The way this starts to happen, as a business owner or entrepreneur, is when you are personally struggling with something -- whether that be hitting your sales goals, growing your team, refining your leadership, meeting deadlines, etc. -- and you start to seek learning on this specific subject.For example:If you&apos;re trying to grow your sales skills, you might take sales training.If you&apos;re honing your copywriting skills, you might hire a copy coach.If you&apos;re leveling up your leadership, you might read

In last week&apos;s podcast episode, we revealed how we&apos;re burning down the business and starting over. The first step in consciously doing that was looking at all of our offers and asking ourselves, &quot;how does this offer make me feel?&quot;As we started this process as a team, it became crystal clear what needed to happen. Not because the certain offer in question isn&apos;t helpful. Not because it doesn&apos;t align with the business. But truly because it can be done so much better with greater intention.With that said, Needle Movers, our $197 product that teaches people the repeatable, sustainable system to consistently move toward their goals WHILE living a life that&apos;s important to them is RETIRING FOR GOOD ON MAY 27TH!We&apos;re burning it down, reevaluating and building back from the ground up!

Macy here! Last week on Instagram, I shared how I feel like I&apos;m living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren&apos;t working.As a salesperson, it&apos;s difficult to focus on anything other than sales. And I believe that&apos;s how it should be most of the time, because there&apos;s really nothing else to focus on if sales aren&apos;t happening. There wouldn&apos;t be a business at all.Because of that, I&apos;ve always moved forward quickly and with purpose - always looking for the next opportunity, the next angle on the same message and new ways to get into more sales conversations.If I&apos;m being honest, GUIDE Culture has sort of been built by accident. Through the process of trial and error, seeing what sticks and what doesn&apos;t, the business has evolved. We&apos;ve taken what&apos;s worked and continued moving forward.And that&apos;s what has allowed us to grow so qu

A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we&apos;ve ever experienced!Earlier this year, we decided to ditch the traditional &quot;launch&quot; process that you&apos;re likely familiar with if you&apos;re in the online business world and try something new. This meant stop doing webinars so often, stop having only one open cart week, stop having such a long launch runway filled with mini events and do what we know best - which is sell. ALL. THE. TIME.Essentially this meant, that people could enroll for the cohort at any time - they didn&apos;t have to wait until open cart week. We started calling it the &quot;enrollment period&quot; and thinking about it terms of a school or college - everyone enrolls on a different date, but they all have the same first day. Pivoting to this style allowed for much more conversation with leads on a

If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place.There&apos;s the &quot;gurus&quot; and &quot;experts&quot; out there telling you to implement their processes and duplicate their systems so you can see xyz results.This is what we like to call &quot;easy buttons.&quot;They sound easy, effortless and promising, so it makes total sense why you might think this is all you need to do in order to reach your goals and see results.If that were true, wouldn&apos;t everryyyone that implements these processes be successful? Often times, people who are interested in joining GUIDE Culture will come to us and say that they&apos;re doing all the things the experts and gurus say to do, but they are NOT seeing the results they expected.The reason for this is because it&apos;s not really about the process at all. I

Here at GUIDE Culture, we&apos;re big readers and typically, as a team, we have a few books that are always circling around.Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of.If you&apos;re a long time podcast listener, you&apos;ve likely heard us say that, &quot;Leadership is Sales and Sales is Leadership.&quot;We believe they both go hand in hand.Leading people is getting them excited to take action in a direction, which is EXACTLY what sales is.In this podcast episode, Macy and Kat break down 5 sales strategies that you can implement in your leadership.It&apos;s worth noting that these 5 strategies can also overflow into your home and overall your life!MENTIONS:No B.S. Smal

&quot;IS GUIDE CULTURE FOR ME?&quot;⬆️ the ultimate question we get each time GUIDE Culture opens for enrollmentWe are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions.ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fill)CLICK HERE to grab your seat!

Have you ever been at a point in your business where it feels like you&apos;re on the right track and things are going like they should be and then you realize there&apos;s something new you need to learn?Maybe you follow some high level people in your industry and you see what they&apos;re doing and think, &quot;oh I need to do that, too.&quot;It&apos;s like there&apos;s constantly something new that you need to be learning and it might make you feel defeated or behind.In this episode, KITTY IS BACK and joins Macy to talk about babies and business have a lotttt in common.For each of them, there&apos;s always a new strategy you can try. There&apos;s always new advice being given. One person says one thing, another says something totally different.So how do you make sure you&apos;re doing the RIGHT thing for what YOU need - in life and business?That&apos;s what this episode is all about! MENTIONS:</

When you focus on the game, the scoreboard will take care of itself 💯In business, it&apos;s so tempting to have your eye on the prize - the big goal, a massive breakthrough, your next big win 👀🏆This is the &quot;scoreboard&quot; so to speak.What if I told you that when you quit looking for those moments and simply focus on your day by day actions - the &quot;game&quot; - that you can quite possibly exceed the goals you’ve set AND make predictable sales?What we often see when people are focused on their big prize, they are falling into the trap of automations or &quot;sales on autopilot.&quot;Meaning they&apos;re trying to implement strategies that promise less work, more impact. There&apos;s nothing wrong with strategies WHEN you have a predictable process in place.In this episode, Macy and Loy touch on this *exact* process so you can start experiencing predictable sales (which equals predictable re

Macy here! It&apos;s no secret that we&apos;re in an age of a lottttt of automation.Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now.And I get it - as the world evolves, it is important that we adapt and start implementing new things, so it is totally normal for people to be leaning into this.But as someone who likely has big dreams and lots of goals in your business, this advice is likely hurting you.In this episode, I&apos;m diving into the thing that so many are missing that I can&apos;t stay quiet about any longer!MENTIONS:Free, LIVE masterclass on April 18th at 2pm ET (that&apos;s 1pm CT / 12pm MT / 11am PT)💥 BREAKING BUSINESS 💥3 Unexpected Rules to Create Predictable $30K+ Months

Macy here, co-CEO of GUIDE Culture!Just last week, I was on a discovery call with someone interested in taking GUIDE Culture&apos;s Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing.When we took a closer look at all the things that she does and ways that people can work with her, I noticed that everything she did had ONE common thread.If you sell multiple products or have multiple ways that people can work with you, chances are that you have ONE thread among all of them, too.As someone that teaches sales, one of the things I&apos;ve learned is that it is extremely hard (if not, impossible) to sell multiple things. Every single product or service that you sell requires so much time and energy for it to really HIT with your audience.The good news is that if you do sell multiple things, you don&apos;t have to have different messages for each - in fact,

After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we&apos;ve noticed that a lot of people get it wrong in this one major area.And that is the area of adding value versus BUILDING value - they aren&apos;t the same!You hear it all the time - &quot;give value, add value.&quot; So much so that the word &apos;value&apos; almost has no meaning anymore.When people think about &quot;adding value&quot; they think of giving away their knowledge, sharing information, stating facts, etc.And there is a time and place for that!The problem is that when you only share that type of content with your audience, you aren&apos;t inspiring people to take action. You aren&apos;t guiding them into a decision that is best for them.That&apos;s where BUILDING value comes in!In this episode, Macy and Loy talk about the main differences between the two - if you&apos;re

When you have a product that feels like a no brainer, especially for your target audience, it&apos;s tempting to talk about just that - the product.Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for.For example: a boutique owner might be selling a pair of sandals.When they post about the sandals, they might say something like, &quot;these white sandals are the perfect addition to your closet for spring and summer and will go great with any skirt or dress this season. Available in sizes 6-11.&quot;When someone sees that they might think, &quot;oh how cute!&quot; and then proceed to find a similar version on Amazon for a cheaper price and faster shipping.The product caught their eye, but because there was no deeper conviction for THAT specific one, they moved on to finding it elsewhere.

In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad.The grad asked, &quot;do you see a higher completion rate in GUIDE Culture since there are coaches and lab?&quot;And that is a great question! If you aren&apos;t familiar with the structure of GUIDE Culture&apos;s Signature Training, we have that broken down HERE.Basically, instead of buying the course and going through it on your own time, there is an accountability piece that we call labs.Labs are where you come with your homework from the training session (which are dripped weekly versus given all at once) you perform with your lab group which is led by coaches and you receive immediate feedback.With this, each cohort has a designated start and end date - something else you don&apos;t often see with online courses. While we don&apos;t know the exact

Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more?We hear this tension a lot.People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins. And we totally get it! We also want people to know that we have knowledge in our industry and for them to trust that they will receive value from our product.What often happens when you start sharing and giving away all of your best stuff for free is that people get overloaded with information and end up making no decision at all.Something we know to be true is that information doesn&apos;t always equal TRANSFORMATION.For example: most of us know that broccoli is a better choice than mac and cheese. But that doesn&apos;t mean that we always choose to get the broccoli does it?People can KNOW things all

In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program.Brandon&apos;s proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspectives and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand.He has successfully generated over 9 six-figure launches, generated millions of views online, helped create million-dollar sales funnels and worked with multiple 7-figure entrepreneurs like James Wedmore, Carrie Green, Caitlin Bacher, Rick Mulready, and more.Through working with Brandon, we&apos;ve learned the importance of selling and speaking on your beliefs and one message instead of following the social norms of bashing other opinions, going only where the attention is or only teaching how

SALES VS. SALES CULTURE - what matters more?If you&apos;ve been following GUIDE Culture or listening to the podcast for any amount of time, chances are you&apos;ve heard us use the phrase &quot;sales culture.&quot;Macy always says that she grew up in a &quot;sales culture&quot; home, but it&apos;s become very clear that a lot of people either a) don&apos;t know what that is or b) don&apos;t know how to cultivate it.While sales and sales culture are two totally different things, they both have one thing in common: they have to be planned for - neither of them just happen.Here&apos;s how you can put it in perspective: in 6 months, a year or even 2 years down the road, you can be living out 1 of 2 scenarios in your business ⬇️➡️ you can look up and think, &quot;wait... how come no one is bought in to my mission? why can&apos;t I keep team members on board? why are sales so hard and I can&apos;t hit my numbers?&quot; 😓<br/

This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership &amp; business in general. In this episode, we answer a DM we received on Instagram recently where someone asked:&quot;I&apos;ve always wanted to know how to sell our family&apos;s beef. Sometimes I think it would be easier to sell if we were grass-fed or organic because those are trendy. However, I just know that grass-fed/organic go against our values. How do you sell something when it&apos;s not the trend and you know what you sell is better without bashing the trend?&quot;Do you feel like you have a product that&apos;s not trendy or sexy? If so, do you struggle to sell it because you think people won&apos;t want it? Do you know your product is BETTER than the trendy thing, but aren&apos;t sure how to communicate that?If you said yes

Today is a very special episode featuring our very own, Courtney, aka C WAG!Courtney is the ninja that joined the GUIDE Culture team in December 2020. She came from a corporate background so she brought a veryyyy different set of eyes and it has absolutely blown us away.To this day, Court says that the interview experience at GUIDE Culture was unlike anything she had ever experienced, which is why we wanted to bring her on the podcast so she could share her perspective.People ask us questions all the time about hiring and how to find the right people to build a team and that&apos;s what this episode is all about!

A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart.If you&apos;re familiar with online business, you probably know that there&apos;s typically a week of open cart - meaning the week that people can buy - and prior to that there&apos;s a launch runway.The launch runway usually has a lot of mini events, such as challenges, bootcamps, small events, etc. to get people prepped for the big event which is usually a webinar, masterclass or something of that sort where the selling happens.While we have definitely utilized all of these strategies in the past, something we realized is that each piece of the launch runway required a tonnnnn of energy and by the time we reached open cart week, quite honestly, people were tired. And so were we.Because each piece of the runway is a sell - you have to sell people to join the Facebook group or sell them to join the Zoom call or se

Just the other day, someone sent us a DM and said: &quot;On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I&apos;m currently experiencing. In my last pregnancy, I created a lot of bad habits because I didn&apos;t feel well. Do you have tips to keep things on track during pregnancy and the new born phase?&quot;Even if you can&apos;t relate to the pregnancy or raising children scenarios, the underlying idea here is that if you&apos;ve gotten off track before, you might be scared to go all in because you fear you&apos;ll resort back to old patterns.In this episode, Kat shares her story of when she was pregnant with her first child, Lucy, and compares that experience with her current pregnancy and shares how she ha

If you&apos;ve been around awhile, you probably know that here at GUIDE Culture, we used to host an In Person Training every single month. In 2020, we pivoted to online only like the rest of the world and then found a perfect path for all students.Through a lot of trial and error, we found it was best for students to start with our Signature Online 8 Week Training and then have the opportunity to come to a graduate only In Person Training if they wish, as well as have the ability to join our ongoing program, Academy. We&apos;ve documented and been pretty open about this trial and error all along, which brings in a lot of questions from people asking things like &quot;how did you start ____?&quot; or &quot;how did you know it was the right time to ____?&quot; or &quot;how can I make sure I do ____ correctly?&quot;And we totally get it. As a business owner, you want to make sure you&apos;re making the right decisions for your lo

The past week and a half, we&apos;ve been in hard core sales mode for GUIDE Culture&apos;s Winter Cohort, which means we&apos;ve been in a lottttt of conversation with people.We love seeing where people are at, what they&apos;re struggling with and where they want to go.In this episode, Macy takes you behind the scenes of what this sales mode has really looked like for us this time around. We&apos;ve made some massive changes and it&apos;s been such a fun ride!She also gives insight on investing in general. We talk to a lot of people who say they&apos;ve made &quot;bad&quot; investments in the past or that certain investments haven&apos;t &quot;worked&quot; for them.To be honest, we believe that even if you don&apos;t receive the exact ROI that you expected, there&apos;s always something that you learn. And often that&apos;s the best sign of something &quot;working.&quot;Tune in to this episode for a special message from Macy!<b

Have you ever felt like you&apos;re being pulled in a million different directions when it comes to strategy in your business?We call it strategy skipping syndrome. As a business owner, it&apos;s easy to get caught up in this because you see what other people are doing and you want to try it too.But what happens when that strategy dies out? When it loses it flame and there&apos;s something new? Are you equipped to take on the new thing? Do you have the required SKILL to insert into a strategy of any kind?What we know is that strategy without a certain skill is pointless - and the skill we&apos;re talking about are SALES SKILLS. PEOPLE SKILLS. COMMUNICATION SKILLS.Those are the skills that you can carry with you into any strategy you choose and it can actually work for you.In this episode, Kat talks about a recent experience we had when learning a new strategy and a few roadblocks we ran into. The one reason we were able to n

The last few weeks, we&apos;ve been talking quite a bit about enrollment for GUIDE Culture’s Winter Cohort. We’ve been chatting with a lot of people in DM’s and answering a lot of questions to give people clarity on whether or not GUIDE Culture is a good fit for them right now.Having these conversations is so fun because we get to hear about where you’re at in your business journey and where you want to go and then help you identify what you might be missing to really get there.While having these convos in DM’s is wonderful, we always wish that more people could hear our responses, so Kat and I decided to sit down and just talk through some common scenarios we&apos;re hearing.If you&apos;ve been interested in GUIDE Culture, but have some lingering questions before enrolling, that&apos;s exactly what this episode is for!IMPORTANT DATES:January 25th - Live Viewing Party of Session 1 with Macy and KatAll Winter Cohor

WORKSHOP CALL TODAY 📣 January 28, 2022 @ 12pm ETA few weeks ago on Instagram, we received a question that said: &quot;I’ve noticed that several coaching/leadership programs are sharing their pricing on Instagram now, when in the past it was  just their website. What’s the thinking behind this? Is their a price too high to share?&quot;This question was in response to a story that we shared of GUIDE Culture&apos;s Signature Online Training price and payment plan options and it&apos;s a great question!Chances are if you&apos;re in the online space, you&apos;ve likely been told to &quot;keep people curious&quot; or &quot;don&apos;t share the price until they ask.&quot;A lot of people have been trained to get people on a sales call first so they can build the value of the price before sharing it.Either way, we have some thoughts and it all comes down to your money mindset. In this podcast, Macy and Kat are sharing

Recently, we received a DM on Instagram asking us, &quot;what made you guys decide to price GUIDE Culture at a premium price?&quot;This question sort of made us tilt our head, because we honestly believe that GUIDE Culture is fairly priced.Which is why in this episode, Macy and Kat talk about the journey of landing on GUIDE Culture&apos;s price and ultimately the importance of your money mindset as a business owner.The thing is, if you perceive your product as &quot;premium&quot; and walk around believing that it&apos;s hard to get or achieve, then that&apos;s exactly what you&apos;ll project onto prospects.The way you feel about money will undoubtedly come off to others, so it&apos;s vital that you develop a mindset of knowing that you can help people and that your price is worth it.MENTIONS:January Workshop Call - Why People Buy: Is It You or The Prices? January 18, 2022 at 12p

We&apos;re gearing up for our In Person Training coming up this week for our GUIDE Culture Graduates and feeling super excited because we&apos;re live streaming a portion of the training to our graduates who aren&apos;t attending AND giving them a chance to grab their seat for the 2023 In Person Training. Through conversation recently, we&apos;ve noticed that a lot of people are only thinking about “how can I learn” not “how can I perform”?And there&apos;s a massive difference.People say that they&apos;re setting aside money intentionally to invest in themselves and in their business, which is a great thing, but then the question becomes: is personal development enough?Think about the last time you attended a conference. Were you just another person in the crowd? Did you sit and take notes and then return to your everyday life?That&apos;s typically how it goes. You aren&apos;t being seen by people. You

2021 - WHAT 👏🏼 A 👏🏼 YEAR 👏🏼Often times, we reflect as a team and realize how much we&apos;ve accomplished in such a short amount of time. In this episode, Macy and Kat give you a detailed breakdown of what 2021 looked like for us, what went well and what we likely won&apos;t do again. We hope this episode inspires you and gives you some tangible advice for how to navigate your next season of business. MENTIONS:Podcast Episode: Your Scaling Gap PodcastPodcast Episode: How to Scale Beyond Yourself With a Coach Program with GUIDE Culture&apos;s Head of Coaches, Sara StapletonFollow Up Flow<a href='https://progra

We&apos;ve all been in those moments (possibly at a holiday family gathering) where someone asks how you&apos;re business is going, in a way that&apos;s sort of poking fun, and you&apos;re left not knowing how to respond because they don&apos;t &quot;get it.&quot;It can be difficult to know what to say in these moments, so in this bonus episode, Macy walks through a few ways you can respond so that other people can see and understand what you do and why it&apos;s important. MENTIONS:Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

Objections. You either love &apos;em or hate &apos;em. And if you tend to shy away from them in your business or feel uncomfortable handling them when people throw them your way, chances are you simply haven&apos;t learned how to properly handle them confidently.The good news is that can be learned. Recently we&apos;ve been playing with a new style of content on Instagram where we interview each other without knowing the questions so the answers come from the heart in the moment.This podcast episode is similar to that - Macy asks Kat a few questions regarding objections specifically in hopes of providing a perspective shift when it comes to objections and help you feel more confident and skilled in handling them.MENTIONS:Follow Up FlowSignature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. <a href='https://guid

Hey GUIDE Culture fam! Kat here.Just the other day, I was getting my hair done and I found out just how busy hair salons are this time of year.Now in December, I feel like a lot of people describe this season as &quot;busy.&quot; And most people truly are. You&apos;ve got the dress up days at your child&apos;s school, the class parties, the dance recitals, the Christmas plays and not to mention all of the end of year things in your business.With the busy season, a lot of people choose to push &quot;extra&quot; things off until January.In the hair salon, I was having a conversation with my stylist and she was telling me how they recently completed a training for a new skill and how they were originally going to put it off, but decided to go ahead and take a day to complete it. As it turns out, completing this training made the entire salon feel more energized and excited about their busy season. And that&apos;s exactly what

In this Loy Lesson, Loy talks about affinity. Something he learned a long time ago is that you can&apos;t buy someone&apos;s heart. True affinity for people and things in life cannot be faked or bought and he discusses a few moments in his life where this has shown true. REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

In this Loy Lesson, Loy talks about how we don&apos;t know what we have until we don&apos;t have it anymore.He shares how as you get older and reflect, you may start to wish that you could have a do-over - for the things that went well and for the things that went not so well. Since we know we can&apos;t actually get do-overs in life, what can we do instead to make sure we&apos;re seizing each moment? That&apos;s what Loy gets into today!REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.

Macy here! Recently, I&apos;ve been in a lot of conversation with people that are interested in GUIDE Culture, but they keep saying things like, &quot;I want to make sure it&apos;s the right time.&quot;I totally get it, because I also like to make sure the timing is right for certain things in my life. What&apos;s interesting about knowing sales skills, is that you want to be prepared BEFORE you need them. In this episode, I share an experience I had before I really knew sales skills and how I completely crashed and burned. I wasn&apos;t prepared and it showed. Looking back I can now see how that was honestly one of the best things that could&apos;ve happened to me. It was low risk and I was able to go truly learn so that it never happened again. Tune in to hear how you can get yourself into a low risk environment so that you are fully prepared when the time comes.REMINDERS:Signature Online 8-Week Sales + Leadership

Have you heard of The Great Resignation? Also known as the Big Quit, The Great Resignation is the ongoing trend of employees voluntarily leaving their jobs.It&apos;s not because they aren&apos;t getting paid well or that they absolutely hate where they&apos;re at, but rather people are feeling unsettled, unfulfilled and purposeless with the work they&apos;re doing and they&apos;re seeking that elsewhere. This phenomena really started after the onset of 2020 and one of the key factors that we believe contributes to this the most is the missing piece of connection. In this episode, Macy and Kat dive into how connection can really play a huge part in your fulfillment no matter where you&apos;re at and how micro-interactions make a huge difference in your day to day.REMINDERS:Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. <a href='https://guideculture.co/enroll2

At GUIDE Culture, we believe that everyone has the same purpose in life: to love and serve people. Our passions and how we live out that purpose will of course be different.So, what does it really mean and look like to actively love and serve people? That&apos;s what Loy is sharing in this lesson!REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

In this Loy Lesson, Loy talks about the importance of your self talk. He shares how implementing it daily can change your life for the better and how to do it in a way that positively impacts you.MENTIONS:Daily Deposit JournalREMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

Macy here! My husband and I have been church shopping lately, which means I&apos;m having a lot of first time interactions, specifically with the nursery staff, since we&apos;re dropping off our 6 month old son while we attend the service. I&apos;ve had 2 veryyyyy different experiences in the last few weeks, which has got me so fired up about why ministry is the most important sales job of all.For those that don&apos;t know, my last job was in ministry and when I pivoted to sales, I quickly realized how important it is that people in ministry (in any capacity - volunteers, pastors, leaders, speakers, etc.) know sales skills and create a sales culture within their organization.This really goes for any industry so even if you aren&apos;t in ministry, tune in to hear the principles of what I&apos;m saying!MENTIONS:POP UP COACHING WORKSHOP: Perfect Your Pitch 📣WHAT: 1 hour call with Macy McNeely + Kathryn Sh

REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

Why do people dislike multi-level marketing companies?^ that&apos;s a question that was posted in a Facebook group I&apos;m a part of and it really intrigued me, especially since we have had the pleasure of training hundreds of multi-level marketing leaders in their sales and communication. The post received tonssss of comments and as I was reading them, I noticed 3 main themes as to why people tend to dislike MLM&apos;s / network marketing companies.Now, while this episode is specific to changing that in the MLM world specifically, these themes can apply to really any industry.The GOOD NEWS is that you have the ability to absolutely change the way people view you as a salesperson (in an MLM or elsewhere) when you have the right mindset, heartset and skillset. And that&apos;s exactly what I (Kat) am sharing in this episode!MENTIONS:Signature Online 8-Week Sales + Leadership TrainingEnrollment

REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

Something we believe to our core here at GUIDE Culture is that you have ONE life - meaning nothing is separate. You don&apos;t have a work life and then a home life. Instead, they&apos;re combined.Because of that, we prefer to take a whole person approach in all things that we do. While our main focus is typically sales, communication and leadership, we know that to do good you have to feel good. And feeling good requires taking a look at what is TRULY going on in your life and translating that to how it&apos;s affecting your body.To help you do this well, in this episode Kat interviews friend, entrepreneur and Nutritionist, Robyn Johnson. Robyn helps you understand how stress can not only affect your health on a day to day basis, but also helps you see how your business can be impacted as well.She is truly brilliant and provides so much insight on this topic. You&apos;ll leave with tangible tips that you can implement today so that your body is functio

REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

Recently we received a message from Us Weekly (you know, the magazine bringing us all the celeb news) asking if they could repost one of Macy&apos;s viral TikTok videos.Receiving the message was exciting and of course we said &quot;heck yeah!&quot; - but the reason behind WHY they wanted to repost the video (or really why the video went viral in the first place) wasn&apos;t all that shocking.In fact, if you want anything to go viral it needs this one key ingredient: relatability.In this episode, Macy walks you through this viral TikTok, because while yes it&apos;s relatable and funny, there&apos;s a principle that so many people are missing in life and business that can make things so much easier and fun in all aspects.MENTIONS:Daily Deposit Jour

In this Loy Lesson, he discusses the importance of playing offense in your life.When you know something is important and you feel a pull to do something, it&apos;s vital that you play offense and play to win. Sitting back and simply hoping that you&apos;ll make it won&apos;t get you there. In this episode, he dives into how exactly to stay on offense so you see the results you desire.REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February

In this week&apos;s Loy Lesson series, he talks about how when you seek and invest in your education - whether that&apos;s formally or way beyond - your experience will meet you where you are.It&apos;s up to you to buy in and fully commit to your learning - personally and professionally. When you do, the things that grow out of you are truly unimaginable. REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February

Have you ever felt like the industry you’re in is too saturated?Maybe you feel like people look past you because there&apos;s plentyyyyyy of others that do the same thing.Or maybe you feel like you’re blending in with others in your industry and think that your product itself will help you stand out.Add the freebies, 1:1 calls, extra training, bonus videos, Facebook groups, Slack access - alllll of those things will help you stand out... right?!If you have leads that are on the fences, chances are it&apos;s not because your product isn&apos;t right. It&apos;s likely that you&apos;re making this one common mistake and it&apos;s causing you to hit a wall.In this episode, Macy and Kat break down why talking about your product itself isn&apos;t THE thing that will attract new people and set you a part among others that do the same thing as you.And to make it even more tangible for you, they&apos;re coaching 5 people LIVE on thi

In this Loy Lesson, Loy continues the conversation about investing in your business and shares a little background on his personal experience when it comes to this topic. He discusses hiring and how that truly is an investment into your business and shares 4 things that are created when you invest well.REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

In this week&apos;s Loy Lesson series, he&apos;s talking about investing.Investing - you hear about it all the time and know that you should probably be doing it.But how exactly do you do it so that you see an ROI that&apos;s worth it? Loy is very passionate about investing, so he&apos;s sharing his thoughts on investing and a few things to consider as you begin the process.REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February

In this episode, Kat takes you back to the basics and covers what sales REALLY is.In today&apos;s world with all the different sales and business strategies, what sales really is can be a little murky. So often, people tend to believe that sales is a result of something you do. Here at GUIDE Culture, we believe that sales is a process, not a result. Sure, money can be the result, but sales is so much more than that.Kat breaks down one of our favorite SALES acronyms for you to help shift perspective on what sales really is.MENTIONS:Signature Online 8-Week Sales + Leadership TrainingEnrollment is NOW OPEN for the Winter Cohort 2022. CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022

In this week&apos;s Loy&apos;s Lesson, we explore what it means to live with a &apos;sales mentality&apos; and why you might want to start, if you aren&apos;t already!REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.

Have you ever needed to do something that you reallllyyyyy don&apos;t want to do and it takes everything in you just to get through it?A few universal things that come to mind are:➡️ yearly taxes ➡️ going to the DMV➡️ filling out your child&apos;s school paper work➡️ dentist/doctor appointments➡️ grocery shopping (you either love it or you hate it 🤣)And of course we all have our own things in our life and business that we HAVE to do, but we really don&apos;t enjoy.These are the things that you might put off until the last minute or, if it&apos;s something that can&apos;t wait, you find any and every distraction while you&apos;re doing it.They&apos;re the things that we just have to fight through so they can be marked off the list.What&apos;s so interesting is that a lot of times, what&apos;s more exhausting than just doing the thing is half doing it and purposefully getting distracted during it.Sur

In this episode, Loy continues the conversation about what it takes to really sustain the long game for your business.There&apos;s 3 things that he believes are required and those are:Personal ResponsibilityHumilityCredibilityIn Part 1 of this series, he breaks down the personal responsibility piece more in depth. Click HERE to listen to that first!

As a business owner or entrepreneur, you&apos;ve likely heard that it&apos;s a long game, meaning that the things you do today might not add up for you until further down the road. In this episode, Loy talks about what it takes to really sustain the long game for your business.There&apos;s 3 things that he believes are required and those are:Personal ResponsibilityHumilityCredibilityHe breaks down each of these in depth so you feel confident in working towards your long game!

START SCENE 🎬You&apos;re in conversation with an ideal client for your program. You&apos;ve built the value of your offer, answered their questions and they say, &quot;I&apos;m ready to do this!&quot;... &quot;I just need to ask my husband first.&quot; END SCENE 🎬If you&apos;re a business owner selling a program, product or service, chances are you&apos;ve heard this before.And it might make you feel 🤢 because you&apos;ve just spent so much time getting the buyer bought in and ready to work with you.NOW, you&apos;ve gotta do the same for a spouse that probably doesn&apos;t know anythingggg about you. They likely have different questions and concerns and are going to need different information than the other person.So, how do you feel comfortable and confident navigating a situation like this?In this episode, Macy and Kat give you a few things to first, know and remember for when situ

In this episode Loy continues the conversation about how sales can be a higher calling for your life. If you missed Part 1, CLICK HERE to listen.Specifically, Loy talks about 3 things that happen to you when you take action and decide to get in the game of life. MENTIONS:GC Graduate In Person Training Opportunity January 5-7, 2022 at GC HQ in Alpharetta, GAAll details and the link to save your spot are in the GC Family Facebook Group.GUIDE Culture Signature Online 8 Week TrainingEnrollment is NOW OPEN for the first cohort of 2022 - CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022REMINDERS:

In this episode, Loy talks about how sales can be a higher calling for you and your life.MENTIONS:GC Graduate In Person Training Opportunity January 5-7, 2022 at GC HQ in Alpharetta, GA. All details and the link to save your spot are in the GC Family Facebook Group.GUIDE Culture Signature Online 8 Week TrainingEnrollment is NOW OPEN for the first cohort of 2022 - CLICK HERE for all of the details.Important Dates:Enrollment Deadline: February 4, 2022Cohort Start Date: February 11, 2022REMINDERS:On Mondays, you can tune into Loy&apos;s Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A.On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast.

As an entrepreneur or business owner, chances are you&apos;ve experienced seasons where you&apos;re doing a TON of underground, behind the scenes work. The not-so-sexy work that people don&apos;t see. The work that doesn&apos;t get you noticed or recognized - you feel totally unseen.And then there&apos;s seasons where you&apos;re feeling on top of the world. You have things figured out, your content is on point, people are connecting with you and you feel highly motivated. And thennnnn that fire burns out. You&apos;re suddenly riding a rollercoaster of motivation and inspiration and aren&apos;t sure how to get on that steady, consistent ground that you dream of.If you resonate with either of those scenarios, first you should know you&apos;re not alone. These are both normal seasons of business ownership - but they don&apos;t have to be where you live forever.In this episode, Kat gives you some encouraging and clarifying words and tangible tips

In the previous 3 Loy Lesson episodes, he introduces you to the concept of being a Limitless Leader. Here at GUIDE Culture, we believe that in order to be truly limitless in your life, 3 main areas must be mastered.If you haven&apos;t listened to Part 1, Part 2 or Part 3 of this series we encourage you to do that first!In this episode, Loy continues the lesson of doubling down as a Limitless Leader and specifically leans into the skill portion of an overarching spiral that we call the Limitless Leader Formula. There&apos;s 3 main pieces that make up the formula - inspiration, motivation and skills.<br

In the previous 2 Loy Lesson episodes, he introduces you to the concept of being a Limitless Leader. Here at GUIDE Culture, we believe that in order to be truly limitless in your life, 3 main areas must be mastered.If you haven&apos;t listened to Part 1 or Part 2 of this series we encourage you to do that first!In this episode, Loy continues the lesson of doubling down as a Limitless Leader and specifically leans into the Character and Spirit side of things with an emphasis on 1 of the 3 pieces of an overarching spiral.There&apos;s inspiration, motivation and skills.In the Part 2 of this series,

If you&apos;re a business owner or entrepreneur, selling a product or service, you&apos;ve probably thought a time or two about how you&apos;re going to scale what you have.Maybe you have an online course or passive product, but you still desire a level of hands on experience for each of your students or customers.Maybe your product has the potential to reach wayyyy more people, but your time feels capped.Whatever the case, there is absolutely a way for you to scale what you have without YOU having to be the one to do it alllll.In this episode specifically, we sit down with Sara Stapleton, GUIDE Culture&apos;s Head of Coaches, to talk about how we&apos;ve reconciled similar issues with our coach program.When GUIDE Culture first started, Loy Day (Creator and Co-Founder) said that the only way this would work is if the students could get coached throughout their training. Everything started with Macy and Loy doing all of the c

In the previous Loy Lesson, he introduces you to the concept of being a Limitless Leader. Here at GUIDE Culture, we believe that in order to be truly limitless in your life, 3 main areas must be mastered.If you haven&apos;t listened to Part 1 of this series, CLICK HERE!In this episode, Loy continues the lesson of doubling down as a Limitless Leader and specifically leans into the Character and Spirit side of things.In life, you can be inspired by all sorts of things. The key is that you&apos;re being inspired by the RIGHT things that align with your life so you can develop your own personal character and spirit and operate within that.MENTIONS:GC Graduate In Person Training Opportunity January 5-7, 2022 at GC HQ in Alpharetta, GA. All details and the link to save your spot are in the GC Fa

We recently held our GUIDE Culture Coaches Mastery Conference where we welcomed 15 of our coaches to GC HQ to be led by Head of Coaches, Sara Stapleton, for a whole weekend.Throughout the weekend, Loy observed how each and every person in the room was clearly working within 3 main areas to become a Limitless Leader. In this episode, Loy introduces the idea of doubling down as a Limitless Leader in your own life and will dive into each of the areas in the next few Loy Lesson episodes.MENTIONS:GC Graduate In Person Training Opportunity January 5-7, 2022 at GC HQ in Alpharetta, GA. All details and the link to save your spot are in the GC Family Facebook Group.GUIDE Culture Signature Online 8 Week TrainingEnrollment is NOW OPEN for the first cohort of 2022 - CLICK HERE for all of the details.Important Dates:Enrollmen

In business, the word belief is thrown around a lot and feels very general. So much so that you might not really know what it means or you gloss over it without giving it much thought. A few months ago, we held an event at GC HQ called 3x Your Leads where we dove into this idea of belief in a few different ways and recently received a DM from an attendee asking:&quot;I love what you guys said about believing in yourself, product and it&apos;s value and KNOWING that it will work for someone. My question is - what if it doesn&apos;t and/or what do you do if it doesn&apos;t and how might that impact your belief?&quot;In this episode, Kat answers this question about belief from 3 different standpoints: belief in yourself, your product and your products value. You probably already know that you need belief in each of those things, and if you have a business or plan to have one one day, you likely ALREADY have certain beliefs.For

In this episode, Loy wraps up the Climbing Your Mountain series with the topic of: what you gain and what you lose when you&apos;re climbing your mountain.If you haven&apos;t listened to Part 1 of this series, click HERE!As you climb your mountain in life, you will undoubtedly gain and lose certain things. The first step is being certain that you&apos;re on the RIGHT mountain.Tune in to hear Loy share how to know if you&apos;re on the right mountain and if so, what you can expect to gain or lose as you climb.  

 In this week&apos;s Loy Lesson series, he talks about climbing your mountain.What is your mountain made of?Is it safe to climb?What&apos;s on top of your mountain?What do you gain and lose on the way up?Loy talks about what it takes to climb your mountain and speaks to why the basic fundamentals are the most important part. 

Have you ever been talking to someone and you ask a question and they immediately answer and you&apos;re left thinking, &quot;well that&apos;s great, but that&apos;s not why I&apos;m asking.&quot;I&apos;m sure you&apos;ve experienced that before and it can honestly feel a little annoying because you instantly feel like the person doesn&apos;t care about YOU!Here at GUIDE Culture, we teach a little technique that helps you answer almost any question you get so that you can avoid the scenario above.It&apos;s natural to want to immediately answer someone&apos;s question, but when you ask for clarity on why they&apos;re asking, you can craft an answer that is specific to them.This simple switch instantly makes the other person feel like you care about THEM, which ultimately makes them like you more.In this episode, Macy shares the technique and gives a few examples so you can see how this can make a massive difference in your co

In this episode, Loy continues his lesson on Buy-In and what it means.If you haven&apos;t already tuned into Part 1, click HERE to listen to that first.What does buying in to something do for you? Loy reveals a moment in his life where he was asked to buy-in to something and when he did something wonderful happened.He walks you through what buying in can look like for you when you really commit.MENTIONS:Learn more about GUIDE CultureRemember: New Loy Lessons will drop on the podcast every Wednesday and Friday and will be followed by a debrief, coaching and Q + A in the School of Sales Clubhouse Room on Monday&apos;s at 10am ET.The direct link for the Clubhouse Room is posted on the GUIDE Culture Instagram stories every Monday morning. Follow along here!

In today&apos;s Loy Lesson, Loy talks about the concept of buy-in.As a business owner or entrepreneur, buy-in is a term that you might hear often when you invest in yourself or start something new. And while buying in is definitely key, what does it ACTUALLY mean?In this episode, Loy shares 3 main things required when you buy into a product, service or idea. MENTIONS:Daily Deposit JournalDaily Deposit is the tool with a 5 part proven process that helps you:​Outsmart your brain so that you can stop procrastination in its tracksCut the slack and take actionAvoid self sabotage and get things done consistentlyFocus on priorities that will move your life and business forwardStay on track and WIN your day with a no fluff accountability system<a href='https://guide

We just wrapped up our last launch of the year and enrolled almost 60 new students into the GUIDE Culture Fall 2021 Cohort.This launch was much different than what we&apos;ve experienced in the past for a few reasons and in this episode, Macy and Kat walk you through the entire thing. They share what we did differently and from that they share what went well and what didn&apos;t. They also give insight to the big lessons learned so we know what to start, stop and keep for the future.One of the main takeaways from this episode (and from the launch in general) is that, like many things in life, it&apos;s a time game. Often times people require a little bit of time to get to know you before they feel comfortable buying from you.This concept goes back to a major principle that we teach in GUIDE Culture, called GRIT. Now, I&apos;m sure you&apos;ve heard about grit before, but for us it&apos;s an acronym that means:G - Growth MindsetR - Reas

In the last Loy Lesson, Loy shares a few of his big surprises in life. If you haven&apos;t listened to the previous episode, click HERE!In this episode, he shares the specific systems that he credits for how those surprises developed throughout his life and how having a certain system in place can create the life that YOU want to.Mentions:Daily Deposit JournalLearn more about GUIDE CultureRemember: New Loy Lessons will drop on the podcast every Wednesday and Friday and will be followed by a debrief, coaching and Q + A in the School of Sales Clubhouse Room on Monday&apos;s at 10am ET.The direct link for the Clubhouse Room is posted on the GUIDE Culture Instagram stories every Monday morning. <a

Introducing: Loy Lessons - a new, ongoing series here on the GUIDE Culture Podcast!If you&apos;re an avid listener, you most likely know Loy - he&apos;s the creator of GUIDE Culture and is a massive part inside the training.If you&apos;re new around here, first welcome 👋🏽  For the full story of GUIDE Culture and how everyone is connected, click here.Here&apos;s the cliff notes for this episode ⤵️Loy Lessons started on Instagram about 4 years ago when Macy - Loy&apos;s daughter and co-CEO of GUIDE Culture - was getting her business off the ground and wanted to share Loy&apos;s wisdom with her audience. They became fan favorites that slowly turned into Instagram lives, podcast episodes and more recently pivoted to Clubhouse.Loy is a constant voice of truth around GUIDE Culture and always reminds us of tried and true principles that appl

In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday at 10am ET / 9am CT / 8am MT / 7am PT!Loy talks about how feeding your spirit is the fuel to really standing out and being the high performer that you want to be in business. You probably hear about feeding your mind, but feeding your spirit isn&apos;t as commonly talked about. Tune in to hear how you can start feeding your spirit well and how it&apos;s different than simply feeding your mind. 

Have you ever wondered how people seem to create viral content on the fly? Maybe you follow someone on Instagram or TikTok and it feels like they constantly bust out content that blows up and gets a ton of engagement.GUIDE Culture graduate, Koby Lomax, has almost mastered what it takes to go viral on TikTok and in this episode, he reveals what it takes to really make it happen.The crazy part? It&apos;s not as hard as you think!Koby is the founder of Ardent Candle and started his business at 16 years old. He started in his parents garage by himself and is now running a multiple 6-figure business with a warehouse and 6 full time employees.In this episode, not only does he talk about his social media platform of choice, he also walks us through the journey of building his business, how to manage bursts of momentum and excitement, how to push through hard seasons and what to do when you DO achieve your goals.MENTIONS:</str

Ashley Empowers of High Earning Housewife, empowers women to become the CEO of their home AND their business. She does this through teaching money management, delegation and systems for success.Ashley is a GUIDE Culture graduate that participated in the online course first and then attended an In Person Training. The most interesting part is that Ashley invested in GUIDE Culture DURING her journey to becoming debt free.Her and her husband committed to a debt free journey in a way that you don&apos;t hear about often. Instead of saving every penny and not investing in anything, they actually decided to invest MORE, which in turn helped them EARN more.Before GUIDE Culture she had an average of 40 people signing up for her cohorts. After GUIDE Culture, she fills up each of her cohorts with an average of 150 people.They are now debt free and Ashley is on a mission to help people believe that they can do the same - that they can EARN more and exper

We recently got the question, &quot;can you tell me your thoughts on evergreen sales models?&quot;And as a business owner, THAT is the question in your head all the time - what sales model should I follow? What strategy should I implement?We totally get it, because there is SO much advice coming at you when you own a business and it feels like none of the advice is the same.One person says to run ads. One says to run funnels. One says to create passive products and sell them on evergreen. Another person says to live launch with webinars. Oh! You could do one live launch and then evergreen it. Only open cart one time a year. Try a challenge. Do a series of workshops. Have you tried a live viewing party? Seriously, the list goes on. The options are truly endless!Which is why in this episode, Macy and Kat ask the burning question: IS YOUR FUNNEL ENOUGH? Can you rely on the funnel that you build to do the selling for y

If you&apos;re a solo business owner, chances are you know that feeling of the sales being all on YOU.Not only do you have to worry about filling seats to your program, but you have to make payroll if you have employees, you have to pay your contractors, you have to get yourself out of debt and you have to do allllll of that before you can even think about paying yourself.The solution to YOU not carrying all of the weight might sound simple - just bring on a partner so they can carry it with you. And it makes sense why you might think that - because 2 brains are stronger than 1... right?Well, not always. It has to be the RIGHT brain! And what we mean by that is the person must know how to sell. Bringing on a partner to handle the backend of the business or manage finances is helpful, but won&apos;t lift the weight of the sales - essentially, the health of the business will still be on YOU.In this podcast episode, Macy and Kat sit dow

We work with a lot of business owners and a lot of time we&apos;ll hear them say that they think they need to hire a business coach or possibly a service provider, but they aren&apos;t sure which to do first. And as business owners ourselves, we get it - you of course want to invest in the right thing at the right time.The key to this is really knowing the difference between all of your possibilities - a business coach, a service provider or a course/training.We&apos;ve been in situations before where we truly didn&apos;t know what we needed at the time and made the wrong investment - it&apos;s not a fun place to be in and can be totally frustrating when all you want is for your business to grow.Because of that, Kat takes the time in this episode to really differentiate between the 3 - business coach, service provider and a training - so you can feel confident in where you invest next.MENTIONS:FREE Masterclass o

Are you “playing” business or are you IN business? There&apos;s a big difference! The truth is, you&apos;re only IN business when you are exchanging value with someone else.Think about this way:Would you rather buy from the person that stays tucked away behind their computer perfecting the label and editing their branding to make sure everything looks perfect BEFORE they go to market (aka go sell the thing)ORWould you rather buy from the person that takes their 80% perfect product with the imperfect branding and packaging to market and sells with their heart?The second person is someone who knows that they have something that people need and they know they can’t wait any longer to get it out there because there’s too many lives to change.Here&apos;s the thing: the behind the scenes work will never end. It will always be there. Something will always need to be updated and tweaked. But none of that matters if you aren’t taking w

In this BONUS episode, Loy shares a short piece of his full story and gives insight as to where he started, how he began developing the GUIDE Culture material and how it got to where it is today. This audio is pulled from a Facebook Live in the Winner&apos;s Circle Facebook Group- join the group  for more pop up trainings, coaching and connection with other business owners and entrepreneurs!Loy hosts a Clubhouse room every Monday, Wednesday and Friday at 10am ET, called School of Sales! Follow Loy on Instagram to get the direct link to the room each day.

As an entrepreneur or business owner, you&apos;ve probably heard the advice of &quot;just be consistent.&quot;It seems like that is what all of the experts and gurus are telling you - that if you are consistent and keep showing up then your business will grow.And while there is a level of truth to that, because yes consistency is important, we have to ask you: is consistency alone enough?Is consistency all it really takes to get where you want to go? In this episode, Kat is arguing that it is NOT. And here&apos;s why: think about a plane that takes off in Texas heading to New York. If the pilot is just 1 degree off, they could land in Ohio. Just because they&apos;re consistent throughout the flight does not mean they&apos;re heading in the right direction. They must be consistent in the right direction.SPECIFIC consistency is what matters - in your business and in your life.Because without specific consist

All too often people ask us: &quot;what do I need to DOOOO?!&quot;What they&apos;re asking is what actions do they need to take in order for their business to &quot;work.&quot;What are the step by step instructions they need to follow so that sales come in and their business grows.And all of that is great because as a business owner you of course have to DO certain things in order to see growth and experience the success that you desire.What&apos;s really interesting and often looked over is that who you ARE is far more important. When you decide who you are going to BE, the actions that you DO naturally follow.Which is why in this episode Macy and Kat are diving into the BE-DO-HAVE model and give great insight to the type of person that you must be as a business owner.After that, they dive into HOW you can do this well with the tangible takeaway that we call the 70/30 rule.MENTIONS:

In this BONUS episode, Kat shares her full story about where she started after college, how she pivoted into entrepreneurship and went from confusion to clarity in a short amount of time. She gives insight as to how she started her journey with GUIDE Culture and how that eventually led to joining the team as co-CEO alongside Macy McNeely.This audio is pulled from a Facebook Live in the Winner&apos;s Circle Facebook Group- join the group HERE for more pop up trainings, coaching and connection with other business owners and entrepreneurs!For more behind the scenes, follow Kat on Instagram HERE!

Something we get asked a lot from online business owners is, &quot;how do I make my offer irresistible?&quot; What they&apos;re typically asking is: what can I ADD to my offer so that people see it as a no brainer?And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable when you get it into the hands of your people?What&apos;s interesting and super important to realize is that INFORMATION does not equal TRANSFORMATION.Knowledge alone is useless. It&apos;s not until that knowledge is applied that people actually win.Which is the very reason that giving more, more, more isn&apos;t exactly the answer to making your offer irresistible.Instead of asking: what do I need to add to my offer so that it&apos;s irresistible, start asking yourself: what does it ACTUALLY take for someone

In this bonus episode, Kat shares an interesting experience that she had at a car dealership recently and it&apos;s something that you might be able to relate to.She shares what went wrong and what could have been done instead. This advice can shift your perspective on selling and serving and give insight for how you can genuinely guide your audience into decisions - and ultimately lead them to a sale.There&apos;s 3 main ways you can guide people and we go deep into all of that in 3X YOUR LEADS: VIRTUAL. This event was originally designed as a live event only but after seeing the breakthroughs we knew that more people needed this very thing.You&apos;ll learn how to flip the funnel and actually see more people &quot;at your table&quot; so to speak. Save your seat HERE to receive your 24 hour access on Thursday, August 12, 2021 in your inbox at 6am ET.PLUS, plan to join us for the LIVE

In this BONUS episode, Macy shares her full story to let you in on where she started, how she landed in entrepreneurship and how she got here today - building GUIDE Culture from the ground up alongside her dad, Loy, and co-CEO Kathryn.This audio is pulled from a Facebook Live in the Winner&apos;s Circle Facebook Group - join the group HERE for more pop up trainings, coaching and connection with other business owners and entrepreneurs!For more behind the scenes, follow Macy on Instagram HERE!

As an online business owner, there&apos;s so much coming at you at once that it can get a little foggy when it comes to where you should be spending your time.And it makes sense because when you hear &apos;online business&apos; the first things you think of are the things that are, well... ONLINE.Instagram, Facebook, LinkedIn, TikTok, YouTube, podcast, website, alllll of those things.And THESE are typically the things that you hear all the experts and gurus talking about and telling you to focus on - you know, so you can get more exposure, go viral and be omnipresent.So then, you start to think about all of the things needed for those individual online platforms.Branding colors, logo, pretty pictures, perfect Canva graphics, aesthetically pleasing grids.Because of all this, you might be tempted to start spending all of your time THERE. And you kind of enjoy it because, even though it&apos;s a lot of stuff,

Have you ever felt like the ONLY way to make more sales is to grow your following?We hear this a lot when we work with business owners and entrepreneurs. People tend to feel like their current audience isn&apos;t the right audience and they need to get in front of MORE people to really build the business that they dream of.And while yes, more eyeballs on your business or brand can be great, it&apos;s actually not THE thing you need to make more sales.In this episode, Macy breaks down why this is such a myth and what you can focus on instead to turn your current audience into the right audience!Mentions:Article Macy mentioned about email listsCOMING UP:GUIDE Culture Fall Cohort opens on August 30th! With questions, message us on

In this BONUS episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!Loy starts with the advice that he would give his great grandchildren and leads us through a discussion of desire, momentum and passion (even if you aren&apos;t experiencing a lot of wins).If you&apos;re a business owner or entrepreneur that primarily runs your business online, this episode gives great insight for how to do things in a NEW + DIFFERENT way so you can stand out in the marketplace.Loy shares his perspective on the question, &quot;how do you keep the desire and momentum for what you do if things feel slow?&quot; and Macy offers her insight as well!COMING UP:3x Your Leads: LIVE - July 31, 2021 at the GUIDE Culture HQ in Alpharetta, GA. Click HERE for the details and to gr

&quot;I can&apos;t seem to close the sale after someone shows interest.&quot;⤴️ that&apos;s a common response we received recently when we asked our audience what their biggest struggle was in their business. And maybe you can relate - you&apos;re really good at posting and sharing knowledge and information, but then you can&apos;t seem to make the sale.What&apos;s interesting (and often what people don&apos;t realize) is that during the sales process, you&apos;re actually closing more often than you think.CLOSE EARLY + CLOSE OFTEN is the name of the game which is why in this episode Macy talks about:What a close really is (it&apos;s not as hard or scary as you might think)The 2 different types of closes &amp; how to utilize each effectivelySomething you can try TODAY in your own sales conversationsMENTIONS:GUIDE Culture&apos;s Fall Cohort opens on August 30th! Mark your calendar so

In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!Loy takes us back to one of the key fundamentals of sales and that is PROSPECTING.As a business owner or entrepreneur, your job first and foremost is to continuously find new people and sell them on what you offer.Loy shares his perspective on how marketing can only do so much for you and how prospecting is truly the name of the game to get where you want to go.Tune in to hear how you can be confident in your prospecting no matter what industry you are in!MENTIONS:Join Coach Loy on Clubhouse every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT The Follow Up Flow Method 

As an entrepreneur or business owner, you wear a lot of hats. There&apos;s a lot you have to think about and one of the small details that tend to be a struggle for people are photos - whether it be for your website or social media content, it can sometimes be hard to know what photos you need... until the very moment you need them.We&apos;ve been there before and it wasn&apos;t until we discovered Tina Smith, personal branding photographer, that we felt confident going into a photoshoot and knew exactly what we needed so we could make the most of the shoot.Today on the podcast, Tina shares all of her tips on how to prepare for a photoshoot, how to create your personal brand via social media through photos and why photos are so important for your brand. For more of Tina&apos;s genius photography tips, give her a follow on Instagram @tinasmiff 📸

Over the last several weeks, Macy and Kat have been taking you through the Daily Deposit series here on the podcast! If you&apos;ve listened to those episodes, you have hopefully experienced a mindset shift and have been able to reset your focus on the RIGHT things for your life and business.It&apos;s truly a practice that helps you master your mindset and get your life moving in the right direction each and every day. Whether you&apos;ve been using Daily Deposit for a while or the whole concept is new to you, our hope is that this series helped YOU!Just yesterday, we hosted the 7-Figure Freedom Framework Training to help you go even deeper into the Daily Deposit practice AND give you the opportunity to join NEEDLE MOVERS!Needle Movers is a 4 part, self paced course to help you avoid self sabotage, prioritize your to-do&apos;s and consiste

DAILY DEPOSIT PODCAST SERIES: FINAL EPISODE + MASTERCLASS ANNOUNCEMENT 📣Daily Deposit is what we like to call our &quot;secret weapon&quot; to blast through resistance and move the needle in your life and business every single day.Over the last 5 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted last year in the Winner&apos;s Circle Facebook Group that over 1000 people went wild for and wanted to be a part of.Today we wrap up this series with Part 5: The No Fluff Accountability SystemIf you haven&apos;t already listened to the 4 previous episodes, make sure you do that first so you can follow along seamlessly!And as a way for you to step into true life and business freedom (whatever that means to you), we&apos;re hosting a free, LIVE Masterclass on June 30, 2021 at 2pm ET!<br

DAILY DEPOSIT PODCAST SERIES CONTINUED:Daily Deposit is what we like to call our &quot;secret weapon&quot; to blast through resistance and move the needle in your life and business every single day.Over the last 4 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted last year in the Winner&apos;s Circle Facebook Group that over 1000 people went wild for and wanted to be a part of.Today we continue with Part 4: How Affirmations Can Transform Who You AreIf you haven&apos;t already listened to the 3 previous episodes, make sure you do that first so you can follow along seamlessly!To get the most out of this series, make sure you download the free 5 day Daily Deposit worksheet so you can learn more about the practice and implement it really

DAILY DEPOSIT PODCAST SERIES CONTINUED:Daily Deposit is what we like to call our &quot;secret weapon&quot; to blast through resistance and move the needle in your life and business every single day.Over the last 3 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted last year in the Winner&apos;s Circle Facebook Group that over 1000 people went wild for and wanted to be a part of.Today we continue with Part 3: Turn Your To Do List Into a To MOVE ListIf you haven&apos;t already listened to the 2 previous episodes, make sure you do that first so you can follow along seamlessly!To get the most out of this series, make sure you download the free 5 day Daily Deposit worksheet so you can learn more about the practice and implement it really we

During the month of June, we&apos;re hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don&apos;t know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day.In each episode, you&apos;ll learn about 1 portion of the 5 part process to outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted last year in the Winner&apos;s Circle Facebook Group that over 1000 people went wild for and wanted to be a part of.Today&apos;s episode continues with Part 2: How Personal Development Helps You Become a Natural Content CreatorIf you haven&apos;t already listened to the 2 previous episodes, make sure you do that first so you can follow along seamlessly!To get the most out of this series, make sure you download the free 5 day Daily Deposit worksh

During the month of June, we&apos;re hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don&apos;t know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day.Over the next 5 weeks you&apos;ll learn the 5 part proven process to outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted last year in the Winner&apos;s Circle Facebook Group that over 1000 people went wild for and wanted to be a part of.We&apos;re kicking off the series in this episode with Part 1: The Power of Thankfulness.To get the most out of this series, make sure you download the free 5 day Daily Deposit worksheet so you can learn more about the practice and implement it really well.If you have questions throughout the series, you can post them in the <a href='

Not many people can say they’ve started two successful businesses from scratch, built a £1m brand in their teens, travel the world speaking internationally, had dinner with the Prime Minister, won 11 national &amp; international business and entrepreneur awards and written a book. And even fewer people can say they’ve done all that – and so much more – before they were 21-years-old.CEO &amp; Founder Liv Conlon, The UK Young Entrepreneur of the Year, tenacious and entrepreneurial to her core left school aged 16 &amp; founded her first business ThePropertyStagers. At 19 she built a £1m brand in an industry that was in it’s infancy so Liv knows a thing or two about building a scalable internationally recognizable business &amp; personal brand. She beat the odds &amp; turned her vision into a profitable reality. Liv now uses her own success &amp; experience to help entrepreneurs leverage their expertise to become thought leaders in their space One of the MIC DR

Have you ever asked someone a question and they answer based on why they think you&apos;re asking, but they don&apos;t actually address the reason that you&apos;re really asking?For example: let&apos;s say you&apos;re car shopping and you ask the car salesman the length of a car before buying it. They may assume it&apos;s because you are worried about the space in the back because you have kids, so they answer based on that assumption. When in reality, you may just need to make sure it&apos;ll fit in your garage.If they would apply this one simple concept it could totally change the way they have conversations - and that concept is CLARIFYING QUESTIONS!These scenarios could be happening in your sales conversations without you even realizing it, which could be resulting in people walking away from your offer. Incorporating clarifying questions is one of the easiest ways you can confidently control conversations, in your life and in your

Megan Hansen  is a registered dietitian and the founder of The Metabolism Makeover. Better known as The Nutrition Addiction, Megan has over 10 years of experience and is passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love!In addition to her well-versed nutrition knowledge, Megan has a built a loyal tribe through social media and does a great job of creating community through her business. She believes that anyone can do this and shares her take on how to do it really well!In this episode, you&apos;ll hear about Megan&apos;s signature PHFF method of eating, how to build your own tribe through social media, thoughts on what it takes to scale your business and navigating general life within your business.Connect with Megan on Instagram @thenutritionaddiction and learn more about her program <a href='https:

People who work for themselves often think they work for nobody. The TRUTH is that they work for everyone.⬆️ that&apos;s a comment we heard just the other day on Clubhouse and we couldn&apos;t agree more.This concept is what we call having an Agent Mentality because, by definition, an agent is simply someone who represents another. The spirit of an agent is incredibly powerful when you truly think about it.It&apos;s an obligation to conduct business with the well-being of the principal who has appointed that agent to do so. As a salesperson, business owner or entrepreneur, you have obligations to your clients and customers and embracing the Agent Mentality can truly set you apart in your industry. Tune in to today&apos;s episode to hear more on this from Loy and Macy!REMINDER:Join Coach Loy Day on Clubhouse every Monday, Wednesday and Friday at 10 am ET / 9am CT / 8am MT / 7am PT!

&quot;Why do you really own this business?&quot;That&apos;s the one question that Casey Graham, co-founder and CEO of Gravy Solutions, believes that all entrepreneurs and business owners should ask themselves in order to develop their Owner&apos;s Intent.So, what exactly is an Owner&apos;s Intent? It&apos;s a single sentence that answers that question above. It&apos;s not just a surface level answer. It requires you going 5 layers deep and asking yourself why you REALLY do what do you.That&apos;s how a true culture in your business will be created, because once you know WHY you do what you do, all of your decisions and actions will stem from that. Defining your Owner&apos;s Intent really helps you determine what you really want for your life and then taking a look to see if your current actions match up to get you there.Owner&apos;s Intent is just one nugget you&apos;ll get out of this episode with Casey Graham.Tun

BONUS EPISODE with Coach Loy Day!In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!&quot;Give a man to fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.&quot;That&apos;s a Chinese Proverb that Loy repeated in his head during the days he was trying to make it in the business world. He didn&apos;t want his way to be paid, he wan&apos;t to do it himself!He knew that if he could learn to fish for himself that he would be able to raise his family on his terms. Once you get on that mission, it continues for a lifetime and to turns into a lifetime philosophy and legacy.Tune in to this episode to hear how you too can learn to fish and create the legacy that YOU want!REMINDERS:GUIDE Culture&apos;s Spring Cohort is open for enrollment - less than 5 seats are

GUIDE Culture&apos;s Spring Cohort is OPEN for enrollment 🎉In this episode, Macy, Kat and Loy are answering some common questions they&apos;ve been hearing since opening enrollment for GUIDE Culture&apos;s Spring Cohort. Enrollment closes on Friday, April 23rd (or when the seats are filled) so if you&apos;ve been interested AT ALL, there&apos;s no time to waste.Listen to this episode to get answers (and our honest thoughts) to things like:&quot;Is this right for me?&quot;&quot;How much time does it take?&quot;&quot;I think I need to do more marketing first...&quot;&quot;WHAT exactly will I learn in the training?&quot;and MORE!CLICK TO HERE TO GRAB YOUR SEAT!

BONUS EPISODE with Coach Loy Day!In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!If you&apos;re in the online business world, chances are you&apos;ve been fed the advice that you just need to &quot;show up and add value to your audience.&quot; The term &quot;adding value&quot; has truly become a buzzword these days, so we want to pose the question:Is adding value the SAME as selling?Tune in to this episode to see why we believe that selling IS adding value and how you can do it confidently!ANNOUNCEMENT:GUIDE Culture&apos;s Spring Cohort OPENS TODAY - 4/15/21 📣 Limited spots are available, so grab the deetz here!

Have you ever felt like when you communicate with people they just aren&apos;t picking up what you&apos;re putting down? Maybe you use Instagram stories to talk to your audience, but the words you&apos;re saying just aren&apos;t hitting, meaning people aren&apos;t coming to you with questions, much less taking action (aka buying your offer).Or maybe when you&apos;re on sales calls, eyes are glazed over and you&apos;re left wondering &quot;WHAT AM I DOING WRONG?!&quot;Here&apos;s the thing: everyone has a different buying style. And because of that, everyone requires something different in order to make a buying decision. Some need more details, some need more connection, others just want you to get to the point.And I know what you might be thinking: &quot;GREAT! Now, I&apos;ve gotta figure out how to talk to alllll of those people - this is going to take so much more time.&quot;We get it - we also want to make sure we&apos;r

“After I get people interested, I can’t get them to convert into customers.”“I struggle to create content that gets people interested.”“I know what I have can help people, but I just can’t quite get that across.”A few months back we sent out a survey to see what people are struggling with most when it comes to sales and those ⬆️ were some of the common things we kept hearing…And what&apos;s interesting is that all of those statements have 1️⃣ thing in common:It all comes down to MISSING the signals that someone is sending to you.You see, the information that you might be giving to someone, isn’t necessarily the information they need to hear to click the buy button. As the professional, when you can detect and adapt to what a potential client needs to hear in order to buy, you ultimately make more sales!So how exactly do you detect and adapt to other styles? Glad you asked 😉I

If you&apos;re an online business owner or entrepreneur that sees clients 1:1, you may realize that a lot of your clients have the same problem, or even if they don&apos;t have the same problem, maybe you&apos;ve noticed that you keep giving them very similar solutions.This is totally normal because as the professional, no matter the industry, you&apos;re typically going to see similar types of people. That&apos;s just how it works!Overtime, as you grow and help people get results, you may find that you actually don&apos;t need to see people 1:1 in order to continue helping them. So maybe you want to start a course or launch some sort of automated program to give them the same information without actually coaching or teaching them live, real time, face to face.But then, the question of &quot;How do I sell them on the fact that they DON&apos;T need me 1:1?&quot; comes up. And this is what we call your scaling gap!Scaling is simply doing what yo

Have you ever noticed how all of the big time careers require continued education? If you&apos;re a doctor, teacher, lawyer, etc. you typically have to go through recertifications and things like that in order to stay in your field.But what about those of us who aren&apos;t in those fields? Does that mean that we don&apos;t need to continue our learning and education?Just recently we saw a news article about airline pilots that said being out of work due to COVID has made them rusty. After going through the long process of receiving their pilots license, just THREE. MONTHS. out of the field has made them forget certain things in their work 😳I guess that&apos;s why they say &quot;if you don&apos;t use it, you lose it.&quot;In this episode, Macy talks about what it takes to stay sharp for the long game no matter what industry or field you are in. A core belief here at GUIDE Culture is that you must always be learning and growing, despite what&a

On this podcast episode we introduce Ninja Nat - the girl behind the scenes at GUIDE Culture who makes a lot of the magic happen ✨Natalie first joined the GC team in May of 2019 to help the team with anything and everything. Since then, she has evolved into someone who works directly alongside Macy and Kat to help all of their juicy ideas come to life.This episode is perfect for the entrepreneur looking to hire, someone who works for an entrepreneur and is looking for growth and even the corp climber looking to stand out in their industry. Natalie provides tons of encouragement and gives tangible takeaways to help you out!MENTIONS:Ninja Nat Series coming to the Winner&apos;s Circle Facebook Group - join the group to submit your training requests and be on the look out for various tech tutorials from Natty!

Have you ever been told that the “fortune is in the follow up?”Butttt you feel like fortune, is in fact, NOT in the follow up because either: people don’t respond 👻 OR they fall through the cracks (because let’s admit it, it can be easy to forget to follow up)Here at GC, we feel pretty strongly about follow ups, because the data from our last launch showed us what following up can do (we share these hard facts in this episode)!The truth is: fortune IS in the follow up - when you actually follow up and when you do it correctly!In this episode, Macy and Kat share a few common beliefs around follow ups that they&apos;ve  recently heard from our high level students (you might be thinking these too) and give insight to how you can think differently about follow ups so that they become a key part in your sales.They&apos;ve also created a FREE reso

If you&apos;re in the infopreneur space,  it can be hard to know what content to give for free and what content to charge for. You might be in a place on social media where you really want to show people that you know what you&apos;re talking about, but also respect your paying customers. So, how do you decide where to draw the line?In this podcast episode, Macy gives a high level overview of some common principles that we&apos;ve seen other people living by,  what we do here at GC and why it&apos;s worked for us so that you can hopefully make a decision that works for your own situation as well!

On this podcast episode we welcome GUIDE Culture graduate, Tu-Hien Le to talk all things starting and scaling an e-commerce business!Tu-Hien is the Founder &amp; CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and struggle of breastfeeding.Since launching into the market in 2016, BeauGen has helped tens of thousands of women find success with their breastfeeding journey. Tu-Hien has a passion for connecting with motivated entrepreneurs and is now coaching women business owners how to build, scale, and make money in their own product-based ecommerce business.Connect with Tu-Hien on Instagram HERE!Grab Tu&apos;s Free E-Book: How to Balance Business and Life - A Guide for Mom Entrepreneurs Who Want It All

As an entrepreneur selling your product or service, have you ever gotten the “I’m too busy” or “I can’t afford it” objection? I&apos;m sure you have! They’re easily the most common objections people give when they’re not able to make a purchase.The question is: are these objections even real?The truth is, sometimes people use these objections to protect themselves from buying from you! They have an idea of what your product or service is, they think they might want it and it&apos;s easier to say &quot;I don&apos;t have time&quot; or &quot;It&apos;s too expensive&quot; than it is for them to dig deeper into what your product or service can really do for them.And that&apos;s where you, the professional, come in!In this podcast episode, Kat is walking you through how to determine if the time and money objections are even real, how you can handle them if they are AND how you can avoid them all together.

Last week, we welcomed 100 new students into our 8 Week Signature Program and with that, we spent a lot of time talking with people to help them make a decision that was best for them.As we were talking with people, both Kat and Macy kept seeing a theme and it was something along the lines of: “I’ve invested in a launch system. I’ve invested in branding. I’ve invested in email marketing. I’ve invested in a social media coach. I’ve invested in a website - and I haven’t seen that money come back. So I can’t invest in myself anymore until I do.”And listen, we get it. We also want to make sure we&apos;re doing what we can to ensure that what we put into the business will show a return.Which is the very reason why Macy is excited to explain the concept of what&apos;s happening and why you possibly haven&apos;t seen a huge return on your investments thus far.In this episode, she goes into 2 general categories of focus in business and which

Remember last month when you sat down and planned out what you wanted 2021 to look like? Maybe you created a vision board or even gotten a big brand new planner so you can write down and plan all the things.We&apos;re entering a brand new month, so we&apos;re curious - how&apos;s it going? Are you executing?We&apos;re one-third of the way through Q1 and if things are NOT going as you&apos;d hope we&apos;re willing to bet it&apos;s not you or your schedule or even life circumstances. And that should be really good news for you!There’s a chance you that you might just be feeling a little distracted and as a leader or business owner, being distracted is one of the most detrimental thing that can happen. It gets you off mission, it clouds your mind and can lessen the quality of work you have.So, if the planner isn’t working for you, you’re not experiencing traction and you’re still feeling super distracted, this episode is for you.Macy walks y

Have you ever heard the story of the Chinese bamboo tree?This particular tree has a seed that is so hard that when planted it will do nothing for almost 5 years. It has to be continually watered and cared for throughout all of those years and it&apos;s not until year 5 that you would see the results from all of that care.In this episode Loy talks about having a 5 Year Mentality in your life and he compares it to that story of the Chinese bamboo tree. He talks about the common things that we all go through and experience in life and how we have to have patience and persistence to get where we want to go.If you&apos;re needing a boost of motivation, this episode is for you!Don&apos;t forget to join us in the Winner&apos;s Circle Facebook Group to surround yourself with other winners that are leveling up in life and business!

In this podcast episode, Macy and Kat get transparent and reflect on 2020... but not in the way you might be used to hearing. They share a few things that didn&apos;t go so well and how they moved forward, talk about lessons  learned and excitedly share things that went really well in 2020.Through all of the ups and downs that the year brought, the ONE thing that kept things truly moving forward for the two of them in the business was being able to put out valuable sales content. They talk about what sales content is and how you can use it in your business too, no matter what is happening in the world.Mentions:EXCITING NEWS 🎉 GUIDE Culture&apos;s 8 Week Signature Program opens for enrollment TODAY! Click here for all the deetz and to save your seat.To save time and see if GUIDE Culture could be the right fit, send us a message on In

Have you ever heard that you teach people how to treat you? Whether it&apos;s conscious or subconscious, it&apos;s totally true. The vibe that you give off in conversations, whether it be face to face or online through social media, will train people how to treat you.In this episode, Macy shares what you can do so that people treat you like the expert and professional in your business. She also talks about the things that you absolutely should not do and the consequences that can come from these things. COMING UP:Selling on Stories Workshop in the Winner&apos;s Circle Facebook Group (totally free!) - Join HERE!GUIDE Culture Enrollment Opens on January 19th! Save the date 🗓

If you sell a product or service, you might be in a place where you feel like you can&apos;t quite get your audience excited about what you do. Maybe you&apos;re making sales, but it isn&apos;t happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn&apos;t what you think...The truth is, you already have the right audience. The product or service itself isn&apos;t the problem either. The problem might be that you don&apos;t have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have. In this episode, Macy and Loy talk about what product knowledge is (it&apos;s way more than you think), why it&apos;s important and how to gain it!

If you are an entrepreneur or business owner, whether it&apos;s in the online space or maybe you have a brick and mortar store, there is a way you can play BIG no matter where you are at in your business journey.In this episode, Kathryn talks about three shifts you can make to have the play big mentality. Having this mentality will change the way that you show up to serve your people and will change the way people view what you do!

Have you ever been so excited to create a vision board at the beginning of a new year just to find that you don&apos;t actually accomplish many of the things that you set your sights on?If so, you should know that 1) that&apos;s super common and 2) there might be a HUGE missing piece in your goal setting and vision casting.Dr. Cynthia Kempinski of The Kempinski Clinic takes us on a deep dive on the SCIENCE behind vision planning so you can actually reach the goals and dreams that you have. This is how you can say bye to magazine scraps and wishing on a star and say hello to:taking ACTION on your ideas calculating your goals so you KNOW they&apos;ll happen focus on the picture for YOUR life instead of dreamy Pinterest pictures of stuff be rich toward others which will help you enjoy getting rich All of

As an entrepreneur, business owner or salesperson, how do you view the month of December? Do you see it as a good month to keep selling? Do you believe that people are indeed still buying during this time of year?At GUIDE Culture, we believe that whatever you think... you&apos;re right! If you think people aren&apos;t buying right now, you&apos;re right. If you think that there are still people out there that need what you have, you&apos;re right.It&apos;s all about the mindset that you carry, not only during the month of December, but throughout the whole year. In this episode, Loy talks all about the mindset game that is required to keep selling even during times where it might feel like no one is buying!

If you&apos;ve ever wanted to sell to the masses in a way that still feels very personal, this episode is for you! In this episode Macy and Kat share the 3LD formula to help you sell on stories specifically and also carry this concept into all different parts of your selling - in email, DM&apos;s or conversation. You&apos;ll walk away with a technique that you can implement immediately to really connect with your audience in a new way and help them see why they need what you have.For more of this juice, join the Winner&apos;s Circle Facebook group - a place to collab and connect with other entrepreneurs and business owners. Join the GUIDE Culture waitlist to be among the first to know when 2021 enrollment opens! 

Today we welcome Billy Boughey of Elevate Experiences on the GUIDE Culture podcast to talk all things culture! Culture can be a very broad term and is a part of everything you do as a business owner, so we wanted to bring on Billy to talk through all different aspects of culture. He has a true expertise about how to cultivate culture on your Instagram, in your team and now, most importantly, how to build a virtual culture. Mentions:How to Make Your Virtual Events EngagingFollow Billy on InstagramSubscribe to Elevate Experiences on YouTubeInvite Billy to speak at your next event

In today&apos;s podcast episode, Macy shares the ONE THING you have got to stop saying on Instagram stories, but also in conversation in general. This whole concept, when applied, could completely shift the way people engage with you,  your content and ultimately your business. DON&apos;T FORGET:The Daily Deposit BUY ONE, GIFT ONE Black Friday special kicks off this Friday, November 27th at 8am ET! No code needed - add 2 journals to your cart and the deal will be applied. You can order up to 6 journals. The fun goes through Cyber Monday or until we sell out so RUN, don&apos;t walk 🏃‍♂️ guideculture.co/shop

In this episode, Loy sits down with GUIDE Culture grad, Alex Tutterow, to talk about all things mindset.Alex talks about how he started in a career that didn&apos;t really inspire a positive mindset and it wasn&apos;t until he made the shift into entrepreneurship that he realized the massive importance of what goes in your mind.He also discusses his personal struggle of keeping his mindset strong throughout 2020 in his life and his business. Alex gives 3 major ways that helped him take back control and can help YOU do the same!Mentions:Jocko PodcastPsychology of Winning by Denis WaitleySit Means Sit - North MetroFollow Sit Means Sit on Instagram (you won&a

Do you ever feel nervous when someone throws an objection your way?Maybe it&apos;s in a sales conversations or maybe it just happens in your everyday life.Objections, concerns and doubts are a part of the game, especially when it comes to sales, and it&apos;s VITAL that you feel confident when they come up.In this episode, Macy shares the TWO types (yes, only two) of doubts and gives insight on how to handle them! Learning this skill can change the game for your business and can level up your sales like you&apos;ve never experienced.Follow @theguideculture on Instagram! Join the waitlist for GUIDE Culture&apos;s 2021 trainings!DAILY DEPOSIT BLACK FRIDAY ANNOUNCEMENT:This Black Friday, Daily Deposit journals will be BUY ONE, GIFT ONE.<br/

GUIDE Culture graduate, Shelby Rose, joins the podcast today to discuss her two biggest tips for people in business....🥁 DRUM ROLL 🥁1) Take EXTREME ownership2) Display professionalismThough it&apos;s not the most sexy piece of advice and sounds quite simple, it is SO powerful and isn&apos;t leveraged enough.Shelby talks about how taking extreme ownership in your business can make a huge difference in your growth. She also talks about how being a professional can make you stand out in your market.Follow Shelby on Instagram!

We get a lot of questions about how GUIDE Culture® can serve someone working in corporate or someone who works for someone else. While yes, GUIDE Culture® does work with a lot of entrepreneurs, the concepts taught in the training can benefit those working in any setting and carry through various parts of life beyond the workforce. Loy did some research and came up with 3 levels that employers and companies look for in employees and talks about how GUIDE Culture® delivers on those 3 levels and can help you climb the corporate ladder.He also researched what employees want within the organization they are working for and provides insight for how the GUIDE Culture® material delivers on that as well.  Join the Winner&apos;s Circle Facebook Group to join the fun and continue your learning! 

In this podcast episode, Macy and Kat have a conversation with Meredith Hollandsworth, a GUIDE Culture graduate and corporate ladder climbing boss as we like to call her. Meredith has massive experience in the corporate world and when she first came to GUIDE Culture, she was looking for a way to get promoted to the next level. She left with a renewed mindset and her focus shifted from looking to get promoted to looking for ways to serve people. Meredith brings great wisdom for those in the corporate world and offers tips and advice for those that are now working and leading a team from home. Connect with Meredith on LinkedIn!

Are you posting on social media just to check a box? 🤔If you answered yes (or maybeeee) this episode is for YOU!Jess Jordana joins the podcast to drop all the juice on writing copy that connects AND converts with your audience. Jess is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually &quot;get.&quot; She&apos;s worked with 6 and 7-figure entrepreneurs like GUIDE Culture and CEO School (formerly the ICON method), but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.In this episode, not only does she give tangible tips for copywriting to communicate the value of your offer so that people are basically begging to buy, she also provides a unique perspective about copywriting for social media specifically and let&apos;s just say

Voice memos have truly changed the game for how you can communicate with someone on Instagram or through text.When done correctly, you can get your message across much more clearly and efficiently.In this podcast episode, Macy shares why voice memos are so powerful, gives an example of a really well done voice memo from a GUIDE Culture grad, Sarah Nerswick (@agteacherhowtos) and shares 4 things that you can START or STOP doing in your voice memos.The concepts she talks about in this episode can be applied to other areas of communication as well including Instagram stories, speeches, team calls, etc. You&apos;ll walk away with tangible tips that you can start implementing TODAY!

Have you ever heard of the 3 R&apos;s? Reading, writing and arithmetic.In this podcast episode, Loy talks about the 4th R.Denis Waitley, author of Psychology of Winning, said that the 4th R that we all need is personal responsibility. Loy talks about what personal responsibility really is and why we all need it in life!Join the Winner&apos;s Circle Facebook Group to keep crushing the game of life 👊🏼

Belief has a sound and people can hear it (or the lack of it) loud and clear 📣Teacher and GUIDE Culture grad, @brianaguillory, joins the podcast to share three things that teachers can do to build belief in their students! Bri&apos;s passion for what she does is SO inspiring and the message that she shares goes far beyond the classroom.No matter what you do, you have an opportunity every day to build belief in people - in your children, your employees, your spouse, your co-workers - and building belief in other people starts with having belief in YOURSELF.Connect with Bri on Instagram!

Have you ever felt like you need to focus on growing your audience? Or maybe you&apos;ve been told that sales is a numbers game - meaning that your Instagram follower count is most important.In this episode, Macy and Kat talk about the NUMBER ONE thing you should be focusing on before you gain another set of eyeballs on your brand.The truth is, sales is a numbers game... but not in the way that you think!Confident $10K Conversations Training by GUIDE Culture is NOW OPEN for enrollment!Get all the details HERE!

Have you ever felt like you can&apos;t keep up with the latest biz strategy?Or maybe there&apos;s a new trendy tactic (hello, IG Reels) that feels like THE ANSWER?If you&apos;ve ever implemented a new strategy that seems to be the secret sauce and it doesn&apos;t work for you like the experts say it should, this episode is for you.Macy and Kat talk about strategy skipping syndrome and how it can really end up costing you in your business.The truth is, strategy isn&apos;t everything and we&apos;re here to show you the better way!If you want more of this juice, make sure you&apos;re registered for the free LIVE masterclass:How to have Confident $10K Conversations on Autopilot without “Trendy” Tactics, a Massive Following or Looking Desperate🗓 September 9th at 2pm ETREGISTER HERE: guideculture.co/registerJoin the Winner&

Have you ever been given the advice that you need to give value to your audience before you sell to them? Give, give, give and THEN sell. Macy and Kat are busting through that myth in this podcast episode because there is absolutely a way that you can sell and add value to your audience at the SAME TIME!We believe that giving value and selling are actually the same thing... when it&apos;s done the right way.If you want more of this juice...📣 Masterclass Announcement 📣How to have Confident $10K Conversations on Autopilot without “Trendy” Tactics, a Massive Following or Looking Desperate🗓 September 9th at 2pm ETREGISTER HERE: https://event.webinarjam.com/channel/10kconvosJoin the Winner&apos;s Circle Facebook Group for an exclusive pre-masterclass bonus!

In this episode, Macy tells the story of when she went mattress shopping and LOVED IT! She explains 3 major things that the salesman did right and how those things alone created a sales experience that she&apos;ll never forget.Mentions:GUIDE Culture 2020 Training OptionsGet your guide to more sales, better clients and faster results!Stay connected with us on Instagram: @theguideculture To save time and see if GUIDE Culture is a good fit, you can apply for a Discovery Call HERE!

In this episode, Macy and Kat have a conversation with GUIDE Culture graduate, Sarah Nerswick. Sarah is an agriculture teacher and she is truly changing the game of teaching. She founded her own agriculture professional development conference, Germinate, in 2019 and has been using it to bring teachers together from all across the country. Sarah brought so much knowledge, wisdom and inspiration to this conversation. If you&apos;re a teacher, you DO NOT want to skip this episode!Connect with Sarah on Instagram!

DAILY DEPOSIT® JOURNAL UPDATE!We&apos;re so excited to announce that the Daily Deposit® journals are back in stock and will go on sale Friday, August 14th at 8 AM ET.In this episode, Macy and Kathryn break down each section of the Daily Deposit® Journal so that you can use the practice for your utmost advantage. This practice is what has really attributed to the growth of GUIDE Culture® as a whole and we can&apos;t wait to see how it benefits you in your life and business.Purchase your Daily Deposit® Journal HERE!Share your wins with us on Instagram or in the Winner&apos;s Circle Facebook Group!

In this podcast episode, Macy walks you through the 3 types of days that we like to implement here at GUIDE Culture: Onstage Days, Backstage Days and Decision Days. She breaks down what each day really is and what kind of tasks and activities should happen on each day in order to consistently move the needle in your life and business.HAPPENING NOW (August 2-6, 2020):LIVE Move the Needle Challenge in the Winner&apos;s Circle Facebook group, designed to help you: hack your brain so you’re ACTUALLY productivetap into the secret sauce that all ‘successful’ people seem to havehold yourself accountable with a no fluff tracking systemJoin HERE to catch up on the first two days of the challenge. Grab your free 5 day Daily Deposit workbook to go along with the challenge HERE.</

In this episode, we sit down with Koby Lomax, a GUIDE Culture student who has truly taken off since we met him in March of this year. Koby is a 21 year old entrepreneur and shares FIRE advice for how to navigate the different responsibilities that building a business takes.Connect with Koby:InstagramFacebook YouTubeArdent Candl

In this episode, we bring in one of our beloved GUIDE Culture students, Lindsay Mitrosilis. Lindsay is CEO of People Management meaning she is an expert in all things hiring, firing and team culture. More recently, Lindsay has set out on a mission to make LinkedIn cool again and that&apos;s exactly what she&apos;s going to be sharing with us today!Connect with Lindsay:Get your FREE LinkedIn 30 Minute Makeover GuideFollow Lindsay on InstagramWebsite: www.lindsaymitrosilis.com

This episode is a bonus of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. One of the most important pieces to GUIDE Method that isn&apos;t a part of the acronym is Handling Doubts. We put it off to the side because doubts can come up at any moment during a conversation. Macy and Kathryn talk about why doubts are a GOOD thing, different types of doubts that people may have and how you can control the conversation when a doubt is raised.Resources:GUIDE Culture 2020 TrainingsDownload the free playbook for the complete breakdown of GUIDE MethodGUIDE Method Overview<a href='https://www.buzzsprout.com/217107/4120511-guide-method-series-part

This episode is Part 5 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The &apos;E&apos; stands for Expand Lives and it&apos;s all about the close. Macy and Kathryn explain how the close can actually happen all throughout the GUIDE Method and how to effectively use it.Resources:GUIDE Culture 2020 TrainingsDownload the free playbook for the complete breakdown of GUIDE MethodGUIDE Method OverviewGUIDE Method Part 1: Get Attention<a href='https://www.buzzsprout.com/217107/4131188-guide-method-se

This episode is Part 4 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The &apos;D&apos; stands for Dream Big and this is where we develop the skill of visualization. Macy and Kathryn share how you can paint the picture to help others see where they can be when they work with you!Resources:GUIDE Culture 2020 TrainingsDownload the free playbook for the full GUIDE Method breakdownAttraction Marketing Podcast EpisodeGUIDE Method Overview<a href='https://www.buzzsprout.com/217107/4120511-guide-method

This episode is Part 3 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The &apos;I&apos; stands for Increase Value. This is where we teach a 5 Part Wow Statement that will help you create a customized message for specific people and their specific needs. Macy and Kathryn talk about how to do this effectively so that you can save time and make more sales!Resources:GUIDE Culture 2020 TrainingDownload our free playbook for the entire breakdown of GUIDE MethodGUIDE Method OverviewGUIDE Method Series Part 1: Get Atte

This episode is Part 2 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The &apos;U&apos; stands for Unleash Curiosity Macy and Kathryn share how this step is used to really pre-qualify your potential clients and make sure you&apos;re spending time with the right people!Resources:GUIDE Culture 2020 TrainingsDownload the free playbook to see the full breakdown of GUIDE MethodMacy and Loy share 4 ways to qualify your prospects that you can start using today!GUIDE Method Overview<a

This episode is Part 1 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The &apos;G&apos; stands for Get Attention - it is VITAL that you have someone&apos;s attention before you talk to them. Macy and Kathryn share why this attention piece is so important and how you can start using it effectively. Resources:Download our free 26 page playbook for the entire breakdown of GUIDE Method Maslow&apos;s Hierarchy of NeedsGUIDE Method Overview Stay connected with us on Instagram: @theguidecultureTo save time and see if GUIDE Culture is a good fit

This episode is the overview that starts a 5 part series where we break down GUIDE Method for you. Something interesting that we&apos;ve never really addressed is that the GUIDE in GUIDE Culture is an acronym and it represents 1 of our 4 pillars in the training.Our goal with this series is to provide clarity and insight to what GUIDE Method stands for and what it really means. We hope you find it helpful!Resources:GUIDE Culture 2020 Training OptionsDownload the free GUIDE Culture Playbook for the full breakdown of GUIDE MethodStay connected with us on Instagram: @theguidecultureTo save time and see if GUIDE Culture is a good fit, you can apply for a Discovery Call HERE!

In this episode we bring back one of your favorite guests, Jenn Boughey! Jenn is the queen of all things mindset. She is a life coach with a counseling background, so she brings an interesting perspective to the way you work on your mindset, how you set goals and how you reach your ultimate vision.Resources:Ed Mylett PodcastThink and Grow RichUncommon Grit Coaching with Jenn Boughey Stay connected with us on Instagram: @theguidecultureTo save time and see if GUIDE Culture is a good fit, you can apply for a Discovery Call HERE!

In this episode, Macy and Loy talk about qualifying your prospects.It&apos;s so tempting to believe that EVERYONE can benefit from what you offer... but the truth is that not everyone is a good fit. Your time is valuable and it&apos;s your job to make sure you&apos;re spending your time and energy on the *right* people.Macy and Loy share 4 ways to qualify your prospects that you can start using today!Coming Up:GUIDE Culture July 2020 Online TrainingGet your free guide to more sales, better clients and faster results HERE!Stay connected with us on Instagram: @theguidecultureTo save time and see if GUIDE Culture is a good fit, you can apply for a Discovery Call <a href='https://share.hsforms.com/1rc9KYvtSQeStLy-rHm4tLA3ofw

In this podcast episode, we interview Danielle Weil, the copywriting QUEEN.Danielle has been writing copy since 2006 and has worked with 6, 7 and 8-figure online entrepreneurs like Ryan Levesque, Todd Herman, Josh Turner, Selena Soo and more. A well-kept industry secret (until now), her elegant, narrative-driven, and conversion-focused copy has brought in tens of millions in sales for her clients—which is why she is otherwise known as THE launch expert.Danielle also coaches business owners to write their own effective copy, nurturing their confidence, creativity, and productivity with her 1:1 Coaching, CopyLab membership program and self-paced courses.    You can find Danielle on Facebook, LinkedIn, and sign up for her newsletter at dwcopy.com/gc.

In this episode, Kathryn talks about a few ways to get unstuck. If you&apos;re in a place where maybe you feel like you&apos;re missing that push to get better than you are right now or you&apos;re looking for a concrete path to growth, this episode is for you. If you want to feel that push and you&apos;re searching for greater momentum, Kathryn is speaking to you! She speaks about the growth aspect of goals and how to create goals with intention. Mentions:GUIDE Culture Online TrainingGUIDE Culture In Person TrainingVivid Vision ExerciseAtomic Habits by James Clear<a href

In this episode, Kathryn is talking about the concept of being magnetic. You may have heard this talked about at attraction marketing. Kathryn talks about ways to ditch the schemes and be magnetic in the most authentic way possible. You will walk away knowing how to think about your offer in a new way and help others buy in to you and what you&apos;re doing.Mentions:Watch this episode on YouTube!GUIDE Culture June 2020 Online

In this episode, Loy talks about how everything in life leaves clues. Your actions now are leaving clues for your future actions. Have you ever heard that history repeats itself? It&apos;s kind of like that. Loy talks through how to use this concept in business with your clients and customers.Mentions:GUIDE Culture June 2020 Online Session

In this episode, Loy talks about a personal growth plan. This is something that Loy wishes he would&apos;ve heard about and took advantage of earlier on in life, but the GOOD NEWS is that it&apos;s never too early or too late to start working on your personal growth plan. He talks about 3 important components that he believes should be in a growth plan.Mentions:GUIDE Culture June 2020 Online TrainingPsychology of Winning

In this episode, Macy talks about 3 ways to build virtual trust and how to build it quickly. Business moves at the speed of trust and the level of trust that you have with a potential customer or client can really determine how smooth the sales process is. Being able to build trust virtually is more crucial now than ever!Mentions:GUIDE Culture Online TrainingDownload our free playbook for more sales, better clients &amp; faster results!

In this episode, Macy continues with the 7 lessons she&apos;s learned building a 7 figure business. Be sure to listen to part 1, so you get all 7 lessons, plus action items to help you implement these as well!Mentions:GUIDE Culture June 2020 Online SessionGUIDE Culture July 2020 In Person Session7 Lessons Learned Building a 7 Figure Business By The Age of 27: Part 1Listen here for more on &quot;Do Less and Obsess&quot;<a href='https://www.buzzsprout.com/217107/3035395-be-do-have.mp3?blob_id=10644091&amp;download

In this episode, Macy talks about 7 lessons she has learned building a 7 figure business by the age of 27! She talks about these lessons and gives a few ways that you can act on the lessons as well. Mentions:GUIDE Culture June 2020 Online SessionGUIDE Culture July 2020 In Person SessionThe Life Coach School Podcast by Brooke Castillo

In this episode, Macy and Kathryn talk about vision versus goals. They give some insight that might get you thinking a little differently about the goals that you set. You will leave with tangible takeaways that you can implement TODAY!Mentions:GUIDE Culture July 2020 In Person SessionDownload our free playbook for more sales, better clients &amp; faster results!

In this episode, Loy talks about 3 ways you can be sure to get your fair share of the business. You can&apos;t get ALL of the business, but you can get your share when you keep these 3 things in mind!

This episode is a continuation from Episode 69: The Small Game: Part 1. Macy and Kathryn go deeper into the idea of needle moving activities. The things you do today, might not show up tomorrow, but they WILL show up eventually!Mentions:Episode 69: The Small Game: Part 1GUIDE Culture July 2020 In Person SessionGUIDE Culture May 2020 Online SessionGUIDE Culture VIP Package

In this podcast episode, Macy and Kathryn put a plot twist on the &apos;long game&apos; that we so often hear about. We believe that playing the long game is ACTUALLY playing the small game. The small game is all about the small decisions that you make every day that seem unimportant, but add up in a huge way!Mentions:Who Your Competition Really IsGUIDE Culture July 2020 In Person SessionGUIDE Culture May 2020 Online SessionGUIDE Culture VIP Package

In this mini episode, Loy talks about the Foundation of Sales and Leadership. The foundation he talks about in this episode is what the teaching of GUIDE Culture is based off of. Upcoming Trainings:GUIDE Culture May 2020 Online SessionGUIDE Culture July 2020 In Person SessionBook a discovery call to see how GUIDE Culture can best serve you!

In this episode Kathryn is bringing what we all need sometimes: a PEP TALK! She walks you through the idea of a limiting belief that we all probably have at some point in our life and it&apos;s the belief that you can&apos;t do something because it doesn&apos;t come natural to you. Kat provides all the encouragement and drops the truth about how talent ISN&apos;T everything!Mentions:GUIDE Culture May Online SessionGUIDE Culture July In Person SessionDownload the *free* GUIDE Culture playbook HERE!

In this episode, Loy talks about three ways to tell if you&apos;re on the right track in life and in business. He talks about the importance of learning, having someone to learn from and creating vision for yourself. Mentions:GUIDE Culture May 2020 Online TrainingGUIDE Culture June 3-5, 2020 In Person Training in Alpharetta, GADownload your free playbook HERE!

This episode is a continuation from Relentless Consistency [PART 1] with Macy talking about the last two points of what practicing relentless consistency can do for you and for others. Mentions:Relentless Consistency [PART 1]GUIDE Culture May 2020 Online SessionGUIDE Culture June 2020 In Person SessionDownload your free playbook HERE for more sales, better clients and faster results!

In this mini podcast series, Macy talks about relentless consistency. She talks about how as a leader, you have to pay your dues and you can&apos;t let your guard down. The work that you&apos;re doing that no one else sees is worth it and WILL pay off. Practicing relentless consistency does 3 things - in today&apos;s episode, Macy shares the first! 

In this mini episode, we share a &quot;Loy Lesson&quot; from a recent GUIDE Culture training. This message is all about the inside out game. Growth starts with working on yourself on the inside. We hope this encourages you!Mentions:GUIDE Culture May 2020 Online SessionGUIDE Culture June 2020 In Person SessionMessage us on Instagram if you have any questions!Download the GUIDE Culture Playbook to more sales, better clients &amp; faster results. 

In this episode, Loy talks about being good material to work with. He talks about using your inspiration to take the first step in the right direction, showing gratitude and having a heart of thankfulness during your journey. Mentions:GUIDE Culture May 2020 Online SessionGUIDE Culture June 2020 In Person SessionMessage us on Instagram if you have any questions!Download the GUIDE Culture Playbook to more sales, better clients &amp; faster results. 

In this mini episode, Loy talks a little about how he was looking to be self employed and how he found so much more. You&apos;ll hear a piece of his story, his why and the transforming of his life.Mentions:GUIDE Culture May 2020 Online SessionGUIDE Culture June 2020 In Person SessionMessage us on Instagram if you have any questions!Download the GUIDE Culture Playbook to more sales, better clients &amp; faster results. 

In this mini episode, Loy talks about humility versus pride. He talks about how they tie together, how you separate them and how you apply both to your life.Mentions:GUIDE Culture May 2020 Online SessionGUIDE Culture June 2020 In Person SessionMessage us on Instagram if you have any questions!Download the GUIDE Culture Playbook to more sales, better clients &amp; faster results. 

In this mini episode, Macy talks about the Flywheel Effect and how this effect will push you and your business forward. It&apos;s not the ONE thing that will get you where you want to go. It&apos;s ALL of the things combined. Mentions:The Flywheel Effect - read more about it in Good to Great by Jim CollinsGUIDE Culture May 2020 SessionDownload the FREE playbook to more sales, better clients &amp; faster results. 

In this episode, Macy and Kathryn share their untold story with you all! You may think that they met because of GUIDE Culture, but the truth is that it all started back in 1992. Listen to hear all the juice about our Co-CEOs!Mentions:GUIDE Culture May 2020 Online SessionDownload the GUIDE Culture playbook HERE!

In this episode, Kathryn talks about who your competition really is and provides 3 ways to handle competition right now. What she says about competition might surprise you (hint: it has a whole lot more to do with you than it does other people).Mentions:GUIDE Culture May 2020 Online SessionDownload the GUIDE Culture playbook HERE!

In this episode, Kathryn talks about 3 things you can do during this season of uncertainty to keep your business thriving AND help you gain *new* clients!Mentions:GUIDE Culture May Online SessionDownload the FREE Playbook to More Sales, Better Clients &amp; Faster Results.

In this episode, Macy talks about the path of hardship that you will undoubtedly experience when you start something new. In a season of pivoting, we encourage you to embrace the hardship and enjoy the process. It&apos;s all about the journey. Nothing is easy, but it will be worth it!Mentions:GUIDE Culture May 2020 Online SessionDownload the GUIDE Culture playbook HERE!

By now, you&apos;ve probably realized that you&apos;re having to do a few things differently in terms of your business due to the COVID-19 crisis. In this episode, Macy talks about 3 new and different ways to show up that will help you navigate your sales during the pandemic. 

In this episode, Macy talks about a philosophy that might surprise you. She breaks down the difference between an optimist and a realist and shares her stance on the best way to view and go about the time that we are in. She shares the best AND the worst things that you can do for yourself and your business right now!Mentions:Good to Great by Jim CollinsGUIDE Culture 2020 SessionsDownload the free GUIDE Culture playbook for more sales, better clients &amp; faster results!

In this episode, Loy talks about fulfillment. He was posed with the question while watching a TV show and it got him thinking. He provides encouragement to keep doing your good work even during a crazy season. Mentions:Download the free GUIDE Culture Playbook!GUIDE Culture 2020 Sessions

In this episode, Macy talks about how there are so many opinions on how you should show up in your business during this time and how it can be hard to form your own stance. She has finally found her stance and is excited to share a piece of it with you!Mentions:GUIDE Culture April Online - signs up close TODAY (Wednesday, 4/8/20)GUIDE Culture VIP - sign up by TODAY to get started on 4/12Keep up with us on Instagram + Facebook!

In this episode, Macy shares a piece of her heart about what&apos;s going on in the world. There seems to be a common theme among a lot of us and that is that we feel frozen. There is a way that you can stop feeling frozen during this time. She shares 5 positive thoughts that you can choose to think from here on out. Mentions:GUIDE Culture April Online Session - sign up by 4/8/20Get the GUIDE Culture free playbook HERE!Episode recap HERE

In this episode, Macy and Kathryn talk about a few rules for building your empire. During this crazy season of life, there is still a way that you can do the work that will bring you out on top!Mentions:GUIDE Culture April Online Session - sign up by 4/8, session starts on 4/12GUIDE Culture VIP - the best way to build your foundation is through the VIP package - sign up by 4/8 to get started immediately!Building Your Empire FREE TrainingGet your FREE GUIDE Culture Playbook + a 45-minute training to go with it!

In this episode, we bring back Macy&apos;s husband, Austin McNeely, to talk about how to support an ambitious spouse. Maybe you&apos;re in a situation where your spouse, family or friends are having a hard time supporting your ambitious dreams and you aren&apos;t sure how to get them on board. Or maybe you have an ambitious person in your life and you’re struggling with the best way to support them. This episode will give a few ways for how to support the ambitious person in your life.Episode RecapGet the weekly GC juice HERE! 

In this episode, Macy takes you through the process of how to find your content tilt. No matter what you do, there is a way that you can create content to stand out from those that do the exact same thing as you. Mentions:Content Mini TrainingEpisode RecapGet the weekly GC juice HERE!

In this episode, Macy and Loy talk about how to avoid confusion and define your perspective tilt. Your tilt is simply your angle or perspective on something and it is based on your knowledge and experiences. Loy walks you through a few ways to become more clear on this. ICYMI: This goes along with your content tilt that Macy talks about in THIS episode!Episode RecapGet the weekly GC juice HERE!

In this episode, we&apos;re letting you in on a little secret that we&apos;ve been keeping for a couple months! 🤫 We are SO excited to tell you about something that we&apos;ve NEVER done before. Be sure to listen to the full episode so you don&apos;t miss any of the juicy details!Mentions:GUIDE Culture April OnlineCURRENT GRADS - watch this FB live if you missed it!DM us with any questions!

In this episode, Macy takes you through her scheduling and calendaring process that gives you the ability to run your day versus your day running you. Mentions:Master Your Life Mini TrainingCalendar ProcessEpisode RecapBrooke CastilloGet the weeky GC juice HERE!

In this bonus episode, we bring back Charlie Schuetz to get his take on what to do when business is slow. We believe that knowing how to sell is ESSENTIAL, especially in times like this. Listen to hear about how to create sales activity and to improve your sales mindset!Episode recap HERE!Get the weekly GC juice HERE!

In this bonus episode, Macy and Loy discuss how to show up as a business owner during this season of life. As adversity strikes the world, it can be hard to know what to do or how to approach your clients and customers. Here&apos;s a little piece of advice from the heart - we&apos;re in it with you 💛

In this bonus episode, Macy and Loy talk about the concept of leadership. They discuss the common misconception that strong sales are enough and present 5 key skills that are crucial to completing the puzzle.Mentions: Episode RecapGUIDE Culture® 2020 Sessions 

In episode 45 of the GUIDE Culture® podcast, Macy, Loy and Kathryn talk about the concept of BE-DO-HAVE. One of our most commonly asked questions on Instagram is, &quot;what do I do?&quot; Whether they are asking about what to do in their business or just life in general, it seems like everyone wants to know what they have to do to have the life they want. Our answer is much more simple than you may think!Mentions:Episode RecapGUIDE Culture® 2020 Sessions 

In episode 44 of the GUIDE Culture® podcast, Macy, Loy and Kathryn answer your questions about journaling. They share how, when and why they do it. More importantly, they share how you can use your thoughts about yourself and become the person that you want to be! Mentions:Episode RecapGUIDE Culture® 2020 Trainings

In this bonus episode, Macy and Loy talk about what you can do during the COVID-19 madness. Listen to hear Loy&apos;s take on keeping your input positive and a few tips on what productive activities you can do while you may be stuck at home. Oh, AND there&apos;s some very exciting news about the ICON X GC event! Mentions:ICON X GC: 3 Month Virtual MastermindGUIDE Culture® 2020 Sessions

In episode 43 of the GUIDE Culture® podcast, we sit down with the ever so brilliant, Shannan Monson. Shannan shares how like her, you too, can have it ALL! Shannan is the founder of ICON Method and has vast experience with online courses. She shares her journey with us which involves a lot of pivoting and persevering!Mentions:ICON X GC: Insta Wins Workshop on March 21, 2020 in Alpharetta, GA@theguideculture@iconmethodGUIDE Culture® 2020 Sessions

In episode 42 of the GUIDE Culture® podcast, Macy and Loy invite Austin McNeely, Macy&apos;s husband, and Charlie Schuetz, Macy&apos;s brother-in-law, to sit down and talk through their journey in the insurance world and why it&apos;s so important to get off the bench and into the game of life. Both, Charlie and Austin, work in the insurance agency that Loy created from the ground up. This agency is truly the foundation of GUIDE Culture®. Mentions:2020 GUIDE Culture SessionsIntegrity Insurance

In episode 41 of the GUIDE Culture® podcast, Kathryn gives three ways to not be salesy. The other day on Instagram, she asked what makes YOU feel salesy and she received a huge response. She addresses those feelings and provides feedback on how you can sell your product or service without feeling wrong about it. 

In this bonus episode, Macy and Kathryn address a question they get in their DM&apos;s ALL THE TIME: &quot;What do I do when my spouse isn&apos;t on board with what I want to do?&quot;That&apos;s a great question and we get it, it can be difficult. We&apos;re here to give you three things you can start doing to help get your spouse, team, co-workers, employees, etc. on board with your vision. Mentions:GUIDE Culture March In Person Session in Alpharetta, GAVision Board ExerciseStay tuned for an exciting announcement on Instagram later today! 

In episode 40 of the GUIDE Culture® podcast, Macy and Kathryn sit down with mindset and lifestyle coach, Jenn Boughey. Jenn is a GUIDE Culture® graduate that truly embodies an authentic and intentional lifestyle. She has an incredible take on our thoughts, beliefs and how you can change both of those to change the trajectory of your life. Mentions:GUIDE Culture® March In Person session in Alpharetta, GA Uncommon Grit CoachingPsychology of Winning

In episode 39 of the GUIDE Culture® podcast, Macy and Kathryn address something that many business owners and entrepreneurs may have a tendency of doing: DISCOUNTING. Are you addicted to discounts? Listen to find out why you should stop discounting your product or service. 

In this episode, Macy talks about why you should do less and obsess. Being laser focused on one thing is better than trying to master multiple things at once. This concept applies to your life and in your business. 

In episode 37, we sit down with a special GUIDE Culture™ family member and coach, Sara Stapleton. Sara is a stay at home mom that first took our training in July 2019. Since taking it two other times, she has a renewed mindset and has changed the way she leads her home and is focused on creating a positive family culture. 

In this bonus episode, Macy and Kathryn talk about how you can grow your business faster and stronger. Mentions:February In Person Training - February 6-8 at our HQ in Alpharetta, GAGUIDE Culture 2020 SessionsApply for a Discovery Call

In episode 36, Macy talks about living for the long game. Disclaimer: depending on where you are at in your business, there may be different ways to apply this. This is also a concept to consider using for your overall life.Vivid Vision Guide - Step by step process to help you cast your vivid vision and create your vision board. For the full show notes, click HERE. 

In episode 35 of the Good Is Cool™ Podcast, we welcome GUIDE Culture™ family member and coach, Ashley Hand. A few weeks back she created an interviewing presentation for our coaches program and it brought so much value, we couldn&apos;t keep it to ourselves! In this episode, Ashley shares how to interview the GUIDE Culture™ way.Mentions:GUIDE Culture 2020 SessionsToastmastersBooks Mentioned:<a href='https://www.amazon.com/gp/product/0425099997/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0425099997&amp;linkCode=as2&amp;tag=macymcneely-20&am

In episode 34 of the Good Is Cool® podcast, GUIDE Culture™ leader Kathryn Shubert, talks about honoring the struggle. She encourages a new mindset when tackling your goals this year.For the complete show notes, visit HERE.

In episode 33 of the Good Is Cool podcast, Macy talks about two common myths that online entrepreneurs tend to believe.For the complete show notes, visit HERE. 

In episode 32 of the Good Is Cool podcast, Macy shares a speech she did for the National Charity League for a group of mothers and their daughters. She shares the Good Is Cool™ message and a few reasons why you should strive to be the underdog.Resources mentioned:Free *Live* Masterclass on December 10th at 7 PM EST. Register HERE! For the complete show notes, visit HERE. 

In episode 31 of the Good Is Cool podcast, we have Kathryn Shubert back to talk about selling on stories. This episode builds on episode 30, How To Get Massive Results, so be sure to listen to that one before you listen to this week&apos;s!

In episode 30 of the Good Is Cool podcast, we welcome our very first guest, Kathryn Shubert. Kathryn is a GUIDE Culture family member through and through that has completely changed her life through the course of the year. Macy sits down with Kathryn to talk about how to get massive results in your business. 

In episode 29 of the Good Is Cool Podcast, Macy shares a speech she did for the University of North Georgia. Macy talks about her journey to entrepreneurship and gives the best advice she can give to new entrepreneurs. 

In episode 28 of the Good Is Cool podcast, Macy shares a speech that she did for a local company called Gravy. She discusses 6 things you can do right now to stand out.

In episode 27 of the Good Is Cool podcast, Macy and Loy talk about three ways you can get paid more when you are in a salaried job. 

In episode 26 of the Good Is Cool podcast, Loy and Macy talk about three must know things for an interview. Without even realizing it, you are being interviewed all of the time. These three things can really strengthen the way you communicate with others on a daily basis. 

In episode 25 of the Good Is Cool podcast, Macy and Loy talk about how to build confidence after a setback. Setbacks are inevitable and they talk about ways to overcome them and keep on the right track. 

In episode 24 of the Good Is Cool podcast, Macy and Loy talk about the 10 things you need to start doing right now to be heard. 

In episode 22 of the Good Is Cool podcast, we&apos;re talking all about morning routines. We are firm believers of exercise and quality input. Listen to see how we strive to start our days. 

In episode 21 of the Good Is Cool podcast, Macy and Loy discuss one of the biggest mistakes you could make as a multi-level marketing leader. They deeply believe that as a leader, you should be encouraging your team to invest in themselves. 

In episode 20 of the Good Is Cool podcast, Macy and Loy address the topic of faith versus self help. They share their view on the somewhat controversial topic. 

In this episode, Macy and Loy talk about the rebranding journey of Clearly Confident. Clearly Confident, now GUIDE Culture™, is the sales training that Macy and Loy founded together. They talk through the development of the training, the rebrand process and how exactly they landed on the new name!

In this episode, you can hear Macy&apos;s speech from the Good Is Cool™ event in August 2019. Listen as she shares motivation and inspiration on discovering your impact. 

In this episode, Macy and Loy answer a question that they get a lot: how did the phrase &quot;good is cool&quot; come about? 

In episode 16 of the Good Is Cool Podcast, Macy and Loy talk about what it means to be a soldier not distracted by civilian affairs. 

In this episode, Macy and Loy talk about how to give constructive criticism to your team or those that you lead. 

In this episode, Macy and Loy talk about staying positive &quot;on the court.&quot; Everyone&apos;s &quot;court&quot; is different. For example, Macy&apos;s court is Instagram - that&apos;s where she plays the game. Loy&apos;s court is his insurance business or at home with family. What&apos;s your court?

In this episode, Macy and Loy talk about ways to encourage your partner. They discuss what to do if one person is growing and changing, while the other necessarily isn&apos;t. 

In this episode, Macy and Loy give some of their top tips on leading a team. This episode is for you if you are a leader of any kind!

In this episode, Macy and Loy talk about three ways to prepare for a big meeting to help yourself stand out. 

In this episode, Macy and Loy discuss why they have a &quot;No Sarcasm&quot; rule in their workplace and in their homes and why they feel so strongly about it. 

In this episode, Loy and Macy discuss a few ways to make a big decision. Loy shares three points to consider when making a decision in life.

In this episode, Macy and Loy discuss the difference in wanting something in your head versus wanting it in your heart. They talk about how when you want something so bad, there will be a pull in your heart so big that you just can&apos;t shake it. Loy gives three points to describe the heart versus head game. 

In episode 7, Macy and Loy talk about how being hard on yourself is actually being kind to yourself. 

In episode 6, Macy talks about friends versus community and shares a few ways on how you can find your own community!

In episode five of the Good Is Cool Podcast, Macy and Loy share three reasons on why people are typically embarrassed to sell their product. They also speak on what it is you need to stop that fear and embarrassment. 

In episode four of the Good Is Cool Podcast, Macy asks Loy the big question that many people may be wondering: Why Sales? Why does everyone need to understand sales? Loy gives three main reasons why EVERYONE needs to understand that sales is important. 

In episode three of the Good Is Cool Podcast, Macy shares why she doesn&apos;t take personality tests. This is something she is very passionate about for a few reasons. She shares those reasons here!

In episode two of the Good Is Cool Podcast, Macy talks about the power of pulling for others. She shares what pulling for others actually means, three reasons why you should always be pulling for others to win at life, how to pull for people, and what it means to be genuine.

In episode one of the Good Is Cool Podcast, Macy jumps right in. She speaks on the importance of believing in others. In this episode, you will hear stories about how people believing in Macy and Loy at different times in their life helped each of them believe in themselves and reach certain dreams and goals. Macy also shares the most important thing that YOU can do for someone else!