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Reverse Engineered

English, Finance, 2 seasons, 29 episodes, 23 hours, 23 minutes
Reverse Engineered is a podcast where we ask entrepreneurs and industry experts to break down the steps they took to take their company to the next level. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then this is the right place. Listeners can follow along as entrepreneurs share not only the successes but the challenges they had to overcome to get where they are today. Tune in at
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Why the Fusion of Marketing and Technology Brings Innovative Solutions

Twenty years ago, technology and marketing were considered completely separate worlds on opposite ends of the spectrum. Today, we live in a digital world where marketing and technology departments are inextricably linked. The marketing department integrates technology with other departments.Over the last ten years, we have seen a rapid increase in marketing technology suppliers. But even with all its potential, MarTech presents many challenges for businesses. For example, there are many ways to improve your marketing using technology, but many companies don't know which technology they really need. Experienced marketers often find it challenging to understand and embrace MarTech's capabilities and see it as an opportunity.Scott Brinker, the VP of platform ecosystems at HubSpot and editor at He explains that marketing is still about winning customers, building brands, and driving sales. But with technology and all the innovation that's happening, there have been some changes in the marketing department, the team structure, and the responsibilities of the people who work there.In this episode of Reverse Engineered, Scott Brinker and our host Jon Penland get into MarTech and why it's important to put technology into marketing. They discuss MarTech’s future and the difference between MarTech and ERP. Check out more show notes at
8/31/202253 minutes, 20 seconds
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How to Set Up Effective Leadership Principles for Your Organization

There are many critical factors that contribute to the success of a company, and having a great leadership team is definitely high on this list.But if you don't take the time to carefully set out your organizational leadership principles, your business won't have a guiding star. In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Aran Khanna, the founder and CEO of Archera. They chat about the importance of having leadership principles, encouraging your people to take ownership, and why a customer-first mentality will put your company on the right track.Check out show notes at
8/2/202242 minutes, 54 seconds
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Using the Zero Trust Solution Model to Strengthen Your Company’s Security

The internet has become an unpredictable place, and companies need to do everything in their power to secure their data, information, and processes.If you want to protect your organization from bad actors trying to take advantage of your data, you need to consider implementing a Zero Trust security model. In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes John Engates, the Field CTO at Cloudflare. They talk about why security threats are not what they used to be, the importance of Zero Trust solutions, and why the internet will need to be performant everywhere in the future.Check out more episodes at
7/19/202258 minutes, 54 seconds
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How Empowering Your People Leads to Company Success

Mistakes are an inevitable part of business, and that's the most common reason entrepreneurs are so scared to give up control and give their employees more freedom. But giving autonomy to your team members will make them more motivated to produce better results and share their best ideas. This, in turn, will help your company grow.In this episode of the Reverse Engineered podcast, host Jon Penland welcomes Adii Pienaar, the founder of Cogsy. They chat about the importance of flexibility at work, why your company's values are non-negotiable, and how to foster peer-to-peer accountability.Check out show notes at
7/6/202245 minutes, 39 seconds
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Why Creating Big Societal Impact Makes Your Business More Worthwhile

If you want to make a change in your career and start something on your own, go for it. But of course, that's easier said than done as you must take many things into account and know how to prioritize. The good news is that all successful entrepreneurs were once where you are today. They had to embrace failure and learn from their mistakes. But, they all had something in common: faith in their skills and devotion. In this episode of Reverse Engineered, our host Jon Penland, welcomes Lloyed Lobo, the co-founder of and Traction. They discuss the stories behind these two companies and what made Lloyed interested in becoming an entrepreneur. They also talk about the importance of community and building connections and what it takes for a startup to succeed. Check out show notes at
6/21/202248 minutes, 55 seconds
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How To Scale Operations in Fast-Growing Companies

Most companies, especially big ones, have a lot of data. As a business leader, you need to be able to pull it all together and make it accessible to everyone in your organization to maximize its usefulness.Grafana Labs is an open-source analytics platform and interactive visualization web application. Grafana takes a unique approach to providing a "single-pane-of-glass" by unifying your existing data, wherever it lives. As a result, it helps to facilitate a culture where data can easily be used and accessed by the people that need it.In this episode of Reverse Engineered, Douglas Hanna, the COO of Grafana Labs, explains why it's important to use the OKR framework. Douglas and our host Jon Penland also discuss how to deal with adversity, find the right balance, and do a productive job.Check out more shows at 
5/31/202248 minutes, 59 seconds
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How to Figure Out Your Owner’s Intent

A recurring revenue model is one of the most popular business models today. Whether you run an online or a subscription-based business, you rely on this payment model to ensure recurring revenue and stable income. But a simple payment failure can disrupt your entire business flow and even make you lose customers.In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Casey Graham, the Founder and CEO of Gravy. They talk about the reason for failed transactions, why we shouldn't put too much trust into technology, and the importance of knowing your owner's intent.
5/22/202246 minutes, 55 seconds
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Why This Agency Pivoted From a Service Company to a Product Company

''Follow your dreams and do what you love'' is easier said than done. However, many have chosen to take this path. There will be bumps on the road — some more challenging than others — but you can reach the desired destination if you have a clear goal. And while you can rely on your knowledge and experience, don't overlook the importance of luck. However, you must recognize it first to be able to make the most out of it.In this episode of the Reverse Engineered podcast, our host Jon Penland chats with Tehsin Bhayani, the Founder and CEO of Serind Labs and AirMason. Besides sharing what it takes to be a successful business owner, Tehsin shares some of his mistakes and lessons learned. He also shares the stories of his two companies, how and why he promoted remote work even before COVID, and how reading ''Who'' can help you hire successfully.Check out the show notes at
5/9/202243 minutes, 42 seconds
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Why Being Unique Will Grow Your Company More Than Being The Best

After four years of working as a business lawyer, Emeric Ernoult knew he was made for entrepreneurship. He and his co-founder’s first company Affinitiz was launched in 2000 and the first ten years were faced with failures, setbacks, and very little money. Then in 2012, they launched Agorapulse, a social media management platform. Though still faced with challenges in the first few years, Emeric’s hunger to win and data-based decisions ultimately led the company to success. Agorapulse now employs more than 140 people worldwide and receives about $20 million of ARR. In this episode of Reverse Engineered, we hear from Emeric Ernoult, the Founder and CEO of Agorapulse. Emeric is a true source of inspiration and will show you, through his example, not only how to succeed but also how to deal with failures and to look at your problems and say “I'm going to fix you.”Check out the show notes at
4/25/202238 minutes, 48 seconds
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How Influencer Marketing Affects Purchasing Decisions

Consumers are no longer attracted to flashy ads. Instead, they want to see the people behind the brand or hear about real-life experiences of collaborating with a brand or using their products. That's why influencer marketing is so popular these days (and has been for the past decade). But, as customers' habits change, they perceive brand ambassadors or macro-influencers as less trustworthy, and they are more likely to trust small or micro-influencers — people from their surroundings — when purchasing. In this episode of Reverse Engineered, our host Jon Penland welcomes Kristen Wiley, CEO and Founder of Statusphere. Kristen and Jon discuss influencer marketing, how it has changed over the years, the challenges of running a company like Statusphere, and the success of the member-first approach.Check out show notes at
4/11/202231 minutes, 27 seconds
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How a Frontend Developer Became an Internationally Renowned SEO Specialist

Aleyda started her career as a frontend developer. After being continuously asked by clients how to get more traffic to their site, she stumbled into the world of SEO and the rest is history. These days, you’ll find Aleyda running her highly specialized SEO agency Orainti, giving out free tips in one of many SEO resources she maintains, presenting in Spanish and English at industry events, and more. In this episode of Kinsta’s Reverse Engineered podcast, host Jon Penland asks Aleyda about her journey into SEO, the skills needed to run a successful agency, and common SEO misconceptions businesses owners should avoid.Check out the show notes at
3/27/202245 minutes, 54 seconds
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How to Grow a Successful Remote-First Mindset in Your Company

Remote work may have been a niche in the past, but it's certainly the standard now. And more and more companies are going fully remote. However, you can't expect to create a fully operational remote culture overnight. Remote is a mindset, and until you try it out, you won't know if it's the right choice for you.In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Ilma Tiki, the Co-Founder and CEO of The Remote Company. They get into the importance of living and breathing your company’s core values, how to communicate with purpose, and solving some of the challenges with running a remote business. Check out show notes at
3/13/202247 minutes, 3 seconds